survey research report template

Survey Results Templates

Make sense of your survey data with our customizable report templates. Highlight key findings and communicate actionable insights to drive informed decision-making and business growth. Simplify the reporting process and let our templates help you showcase the insightful findings of your survey results.

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Top 10 Survey Report Templates With Samples and Examples

Nawsheen Muzamil

Surveying is a method of deducing results from opinions. In vogue for around two centuries since 1838, the technique involves asking volunteers to respond to a questionnaire. After answering this survey form , which is often option-based, a general opinion is inferred, saved, and showcased via survey reports.

Today surveys are popular modes of communication in the offline and online world. Survey reports are what turn those questionnaires into information, knowledge, and wisdom that can be widely shared. A survey report helps people across professions assess subjects (people) on issues concerning geographies, demographics, and other areas of study. These reports are great at collecting feedback before and after big events. Being a one-to-many type of communication, surveys become powerful means of interacting with many subjects at once.

The business world, in particular, makes good use of survey forms and reports. With its help, customers feel heard and businesses are able to improve customer satisfaction . Within organizations, surveys help leaders interact with their employees with fairness and in a manner that makes them feel valued. Survey forms and survey reports provide a voice to members at even the bottom of the organizational hierarchy as well, leading to the creation of a satisfied workforce. Thus, fair decision-making results.

With survey reports proven to be such a valuable and versatile tool, SlideTeam has compiled its ten best survey report templates to understand behaviors, choices, and opinions of audiences, and then deduce from them. Use the information from these survey report templates, each of which is 100% editable and customizable, to make decisions, policies, designs, and changes for the better.

Template 1: Salary Survey Report PowerPoint Presentation Slides

Salary and compensation is often the source of conflict within organizations. Therefore, it is important to research industry standards and understand the expectations of your employees. Based on this salary survey report template, you can share the results of all surveys conducted to arrive at meaningful information. Analyze the total count of employees within your office space, across categories like full-time and part-time. Record data based on employee expectations, job positions, and performance and decide on the revisions, considering industry trends as well. You can even employ the content-ready questionnaire attached to this comprehensive PPT Presentation to create your survey report. Finally, you can share the interpretations, recommendations, and revised compensation based on this through analysis, again using our content-ready survey report templates of this all-encompassing PowerPoint Presentation Template. Download now.

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Template 2: One-Page Customer Satisfaction Survey Product Results Presentation Report

Share reports from a pre-conducted customer satisfaction survey with this one-page template. Prepare customer satisfaction reports of your business products and services for each individual customer with his survey report template. Mention top compliments and suggestions and depict it in percentage based on the customers surveyed. Share this valuable information using this all-in-one vibrant one-page report template. Download now.

Template 3: Customer Satisfaction Survey Feedback Report Template for Ecommerce Website

Share information that a survey of your customers and website users reveals with this editable graphical angle-slide. Assess your customers’ satisfaction level by displaying the number of customers and their percentage with respect to visitors. Use this presentation template to showcase statistics on usability, ease of payment, product diversity, navigation, and design by tallying your customers’ ratings on them. Use color-coded charts and indexes to make this customer satisfaction survey report more understandable. The ratings scale is from highly-dissatisfied to highly-satisfied. Download now.

Customer satisfaction survey feedback report for ecommerce website

Template 4: Employee Challenges Survey Report Presentation Background

Use this single-slide PPT Template to report employee challenges based on a previously conducted survey. Use Excel-linked pie-charts to present the overall data on communication problems, workplace harassment, discrimination, or other performance issues escalated within your organization. You can either categorize these challenges based on employee position, gender, or other workplace factors to determine how to approach and improve these. Download now.

Employee Challenges Survey Report Presentation Backgrounds

Template 5: Target Audience Research Survey Report

Employe this editable survey report PPT Layout to report path-breaking research done in understanding target audiences. Report your knowledge of the age, gender, location, marital state, etc, with this content-ready PPT Design. You can add as many columns as you can based on the number of variables in which data is collected. Use this slide to tally product awareness, usability, customer satisfaction, and recommendation level that customers perceive for your business. You can then use this information to lead successful campaigns and create well-run, profitable business enterprises. Download now.

Template 6: Compare Key Survey Findings With Industry Highlights Salary Assessment Report

Use this single-slide PPT Template to share the key findings of a survey on salaries and increments conducted within your organization. Base this assessment on the survey findings to report numbers and percentages of employees’ salary compared to the market rate. Tally your employee’s satisfaction and attrition toward organization based on the compensation received, with the sharing of key survey findings. Finally, report and compare your increment rates for levels of employees within your organization by comparing it to your competitors. Determine if your compensation structure is appreciated among your employees, with this detailed salary and increment survey report template. Download now.

Template 7: One-Page Employee Engagement Survey Results Presentation Report

Download this survey report template to share insights on the employee engagement based on a survey your organization conducted. Share data to compare and identify engaged employees from the ones who are dis-engaged. This data can also be arrived at, if the questions asked are thoughtful, sensitive and well-designed in terms of psychology. Once these status are complete, you can also present reasons for employees’ responses using the same questionnaire to enhance the experience and engagement of your staffers toward the company. Use this template to identify tools and training to revitalize the disengaged and boost their productivity in turn. Download now.

Template 8: Product Target Market Research Survey Result Reporting Dashboard

Grab this graphically powerful single-slide to report data on your product’s target market survey. Track and report desirability of your product ingredients to know the in-depth appeal of your products. Share data on demographics, in terms of age, gender, education, etc. You can share data conducted on a parallel new product concept survey to understand how acceptable your products are, and whether your customers are sticking to these. Report these valuable parameters with this readymade PPT Layout now.

Template 9: Project Management Life Cycle Stakeholders Survey Report Template

Create a project management lifecycle report based on a survey of stakeholders in it and its participants. Assess stages of the management cycle such as planning and execution, and report all questions asked in the survey. Then, record the percentage of opinions from strongly agree to strongly disagree and identify areas that need improvement.

Template 10: Post-Event Overall Satisfaction Survey Report Template

Create a survey report card and customize it for all those who took part in the post-event survey. Personalize it with the individual's name, along with the ratings they shared for parameters listed in the survey in a brief manner. Report their suggestions and feedback about the event and use this information to finetune events. Grab now!

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With these survey report templates, arrive at conclusions faster and without major expenditure. Simply distribute these survey report templates offline via pamphlets or online via GoogleSlides and record opinions of audiences that matter.

PS: Price comparison will play a pivotal role in winning customers who consider affordability a major criteria of their shopping experience. With our dedicated PPT Templates presented in this blog , you can showcase price variability of your premium, in-demand products and how these score over your competitors.

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Finance and Business

How to Write a Survey Report

Last Updated: February 16, 2024

This article was reviewed by Anne Schmidt . Anne Schmidt is a Chemistry Instructor in Wisconsin. Anne has been teaching high school chemistry for over 20 years and is passionate about providing accessible and educational chemistry content. She has over 9,000 subscribers to her educational chemistry YouTube channel. She has presented at the American Association of Chemistry Teachers (AATC) and was an Adjunct General Chemistry Instructor at Northeast Wisconsin Technical College. Anne was published in the Journal of Chemical Education as a Co-Author, has an article in ChemEdX, and has presented twice and was published with the AACT. Anne has a BS in Chemistry from the University of Wisconsin, Oshkosh, and an MA in Secondary Education and Teaching from Viterbo University. This article has been viewed 395,362 times.

Once you have finished conducting a survey, all that is left to do is write the survey report. A survey report describes a survey, its results, and any patterns or trends found in the survey. Most survey reports follow a standard organization, broken up under certain headings. Each section has a specific purpose. Fill out each section correctly and proofread the paper to create a polished and professional report.

Writing the Summary and Background Info

Step 1 Break the report up into separate sections with headings.

Table of Contents
Executive Summary
Background and Objectives
Methodology
Conclusion and Recommendations

Methodology of the survey.
Key results of the survey.
Conclusions drawn from the results of the survey.
Recommendations based on the results of the survey.

Step 3 State the objectives of the survey in the background section.

Study or target population: Who is being studied? Do they belong to a certain age group, cultural group, religion, political belief, or other common practice?
Variables of the study: What is the survey trying to study? Is the study looking for the association or relationship between two things?
Purpose of the study: How will this information be used? What new information can this survey help us realize?

Step 4 Provide background information by explaining similar research and studies.

Look for surveys done by researchers in peer-viewed academic journals. In addition to these, consult reports produced by similar companies, organizations, newspapers, or think tanks.
Compare their results to yours. Do your results support or conflict with their claims? What new information does your report provide on the matter?
Provide a description of the issue backed with peer-reviewed evidence. Define what it is you're trying to learn and explain why other studies haven't found this information.

Explaining the Method and Results

Step 1 Explain how the study was conducted in the methodology section.

Who did you ask? How can you define the gender, age, and other characteristics of these groups?
Did you do the survey over email, telephone, website, or 1-on-1 interviews?
Were participants randomly chosen or selected for a certain reason?
How large was the sample size? In other words, how many people answered the results of the survey?
Were participants offered anything in exchange for filling out the survey?

Step 2 Describe what type of questions were asked in the methodology section.

For example, you might sum up the general theme of your questions by saying, "Participants were asked to answer questions about their daily routine and dietary practices."
Don't put all of the questions in this section. Instead, include your questionnaire in the first appendix (Appendix A).

Step 3 Report the results of the survey in a separate section.

If your survey interviewed people, choose a few relevant responses and type them up in this section. Refer the reader to the full questionnaire, which will be in the appendix.
If your survey was broken up into multiple sections, report the results of each section separately, with a subheading for each section.
Avoid making any claims about the results in this section. Just report the data, using statistics, sample answers, and quantitative data.
Include graphs, charts, and other visual representations of your data in this section.

Step 4 Point out any interesting trends in the results section.

For example, do people from a similar age group response to a certain question in a similar way?
Look at questions that received the highest number of similar responses. This means that most people answer the question in similar ways. What do you think that means?

Analyzing Your Results

Step 1 State the implications of your survey at the beginning of the conclusion.

Here you may break away from the objective tone of the rest of the paper. You might state if readers should be alarmed, concerned, or intrigued by something.
For example, you might highlight how current policy is failing or state how the survey demonstrates that current practices are succeeding.

Step 2 Make recommendations about what needs to be done about this issue.

More research needs to be done on this topic.
Current guidelines or policy need to be changed.
The company or institution needs to take action.

Step 3 Include graphs, charts, surveys, and testimonies in the appendices.

Appendices are typically labeled with letters, such as Appendix A, Appendix B, Appendix C, and so on.
You may refer to appendices throughout your paper. For example, you can say, “Refer to Appendix A for the questionnaire” or “Participants were asked 20 questions (Appendix A)”.

Polishing Your Report

Step 1 Add a title page and table of contents to the first 2 pages.

The table of contents should list the page numbers for each section (or heading) of the report.

Step 2 Cite your research according to the style required for the survey report.

Typically, you will cite information using in-text parenthetical citations. Put the name of the author and other information, such as the page number or year of publication, in parentheses at the end of a sentence.
Some professional organizations may have their own separate guidelines. Consult these for more information.
If you don’t need a specific style, make sure that the formatting for the paper is consistent throughout. Use the same spacing, font, font size, and citations throughout the paper.

Step 3 Adopt a clear, objective voice throughout the paper.

Try not to editorialize the results as you report them. For example, don’t say, “The study shows an alarming trend of increasing drug use that must be stopped.” Instead, just say, “The results show an increase in drug use.”

Step 4 Write in concise, simple sentences.

If you have a choice between a simple word and a complex word, choose the simpler term. For example, instead of “1 out of 10 civilians testify to imbibing alcoholic drinks thrice daily,” just say “1 out of 10 people report drinking alcohol 3 times a day.”
Remove any unnecessary phrases or words. For example, instead of “In order to determine the frequency of the adoption of dogs,” just say “To determine the frequency of dog adoption.”

Step 5 Revise your paper thoroughly before submitting.

Make sure you have page numbers on the bottom of the page. Check that the table of contents contains the right page numbers.
Remember, spell check on word processors doesn’t always catch every mistake. Ask someone else to proofread for you to help you catch errors.

Survey Report Template

Community Q&A

Always represent the data accurately in your report. Do not lie or misrepresent information. Thanks Helpful 0 Not Helpful 0

↑ https://survey.umn.edu/best-practices/survey-analysis-reporting-your-findings
↑ https://www.poynter.org/news/beware-sloppiness-when-reporting-surveys
↑ https://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/conduct-surveys/main

About This Article

To write a survey report, you’ll need to include an executive summary, your background and objectives, the methodology, results, and a conclusion with recommendations. In the executive summary, write out the main points of your report in a brief 1-2 page explanation. After the summary, state the objective of the summary, or why the survey was conducted. You should also include the hypothesis and goals of the survey. Once you’ve written this, provide some background information, such as similar studies that have been conducted, that add to your research. Then, explain how your study was conducted in the methodology section. Make sure to include the size of your sample and what your survey contained. Finally, include the results of your study and what implications they present. To learn how to polish your report with a title page and table of contents, read on! Did this summary help you? Yes No

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How to Write a Complete Survey Report

Finding ways to encourage a large number of responses to your surveys is an art. But so is analyzing the data in a way that lets you turn it into actionable insights.

Once you’ve done all the hard work of persuading people, be it your customers or employees , to fill out your survey, the last thing you want is to have all that important data go to waste.

This happens when surveyors take the answers at face value. The outcome becomes actionable only when you analyze the survey data .

That’s why it’s so important to formulate a complete survey report.

What is a survey report?

A survey report is a document with important metrics gathered from customer feedback .

The goal of a survey report is to present the data in a full and objective manner. The report presents all the results that were collected.

A complete survey report includes:

Completion rates

Number of responses

Date of last response, survey views, breakdown of answers per survey respondent, breakdown of closed-ended questions.

All of these are calculated or broken down for you within the Survicate dashboard.

Let’s analyze why these metrics are important and what they tell you.

Completion rate

The completion rate is the number of questions answered divided by the total number of questions in your survey.

If you have a survey of 12 questions but most respondents only answered 6 of those, you have a completion rate of 50%.

Depending on the survey tool you use, the completion rate can indicate many things.

For instance, if most respondents were only asked 6 questions out of 12 because half of the questions were not relevant and were skipped, that’s likely a completion rate you’ll be happy with.

But what if your 50% survey response rate results from people skipping questions willfully? It might suggest that you may need to improve your survey .

With Survicate, you will see responses from partially completed surveys so you don’t miss out on valuable data.

You need to know exactly how many people responded to your survey to have enough data to properly analyze your survey results . Beware – some forms of survey tools may not count individual respondents, instead just their responses to individual questions.

Hence, it’s important that your survey platform allows you to count how many different people responded, so you can determine whether you have a significant sample size.

How do you determine the survey sample size you need?

This depends on what data you want to analyze – from your entire audience or just those from a chosen segment.

For example, if you are a beauty brand that sells face creams specifically for women over thirty-five, you may find out in your survey that you also have younger women who use your products.

You may decide to segment these responses into separate age groups to obtain the data you want.

So, if you were surveying them on the effectiveness of a new age-defying cream, you may find that the women under thirty had very different responses to those in their sixties.

This is the kind of data that you could have overlooked but can help you with your marketing efforts (and will result in a survey report that's pure gold!).

If you are using Survicate, make sure to integrate with a distribution tool that gathers demographic data. You can also include demographic-style questions in your survey.

If you’re running a survey for a short and specific time period this may not seem important.

Still, if you ask customers to fill out a customer service feedback survey after every ticket is closed, you may get years of data. This can help you figure out whether your customer service team is properly trained.

On the other hand, if you introduce a redesign on your website, develop a new feature, or make some other significant change, a long-term NPS or CSAT survey can show you the impact.

When you are able to determine the response time, you can split your data and analyze responses relevant to each new implementation.

You need to know the total number of survey views and the total of unique survey views (the number of total views versus the number of different people who viewed the survey, as some people may have viewed it more than once).

If there is a large disparity between these two totals, this can point to several things.

First, your survey may be targeted at a large audience and the questions aren’t relevant enough for all your respondents to answer.

Respondents may also view the survey and then decide not to take it because:

They don’t have the time
They don’t have the right device (things like open-ended questions can be difficult and tedious to answer on a small phone screen)
They see the first questions and decide that taking the survey isn’t for them

Such insights can let you know whether you need to work on your survey design or customer segmentation.

You want to see the breakdown per respondent so you can see how individuals answered all the questions in the survey. This can be helpful for seeing trends in certain respondents’ answers.

For example, you may notice a pattern that each person who dealt with a particular customer service agent gave a negative response to your Customer Effort Score (CES) survey.

Then you know you need to train that agent and improve their performance.

Within the “analyze” tab, Survicate allows you to click on any response to view the other answers.

Survicate answer breakdown by respondent

And if you integrate with particular tools like Google Analytics or Intercom , you may even be able to capture demographic data and contact the respondents individually.

When you think of a survey report, you likely picture graphs and pie charts displaying the data attained from closed-ended questions.

Survicate single-choice question breakdown

This is important for a good survey report because it allows you to take in a large quantity of data at a glance, and can be easily distributed to those who may find the data valuable.

Graphic representation makes survey analysis user-friendly and doesn’t require a lot of time or prior skills to analyze.

In the example below, we can see the NPS (Net Promoter Score) response breakdown – we know that over 75% of respondents are promoting our brand, 3.2% are detractors , and we had 800 overall responses. All of this data is plain to see and easy to interpret.

Survey report example

If you’re not sure how to present your questionnaire results, choose a survey tool that will prepare a mockup for you. Make sure the software you use doesn’t just spit out rows of data in a spreadsheet.

Your survey report should present the most important information in a neat and easy-to-understand way so you can draw conclusions quickly.

With Survicate, you don’t have to create a survey report manually. You get a results summary within the dashboard, with all the most important metrics ready to screengrab.

Create a perfect survey report with Survicate

Depending on the type of survey you run and the questions you ask, you might see the results presented differently.

NPS survey report example

With Survicate’s NPS survey report, you can see at a glance all the most important stats you need to be aware of.

From the total response number to the completion rate, you can sort the stats by date and compare how they fluctuated over time.

See the most important stats at a glance with Survicate

When you run a survey report with Survicate, you will see a breakdown of all the responses in the form of a graph. What’s more, you’ll be able to review how the NPS score changed over time, which can be helpful in trying to identify any issues with your product or service from the users’ perspective.

Create a perfect NPS survey report using Survicate

We recommend you integrate Survicate with Google Sheets to get live updates in spreadsheets. If you never want to miss out on feedback, you can also integrate your Slack or Microsoft Teams with Survicate for convenient notifications. With the click of a single button, you can jump to survey results and even follow up with the respondent.

Survicate can send survey responses to Slack and Microfost Teams

Create a complete survey report with Survicate

You don’t need a dedicated team to crunch survey insights for you. A great survey platform will organize your respondents’ data into an easy-to-read dashboard and help you start acting on the data you’ve received.

‍Start creating awesome survey reports with Survicate's intuitive survey tool. Now, it comes with a generous free trial that gives you access to all Business plan features for 10 days. Sign up and start collecting feedback today!

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How to Create a Survey

Survey report examples with informative visuals

Survey report examples, table summary, smile indicator, donut chart, multiple visualizations.

When you’re looking for key insights to help you make business decisions, you can’t go wrong with surveys . You can send them via email or embed them on your website to customers to gauge how they feel about your products and services, how satisfied they are with your support team, or how likely they’d be to recommend your company to others.

Getting answers to key questions can help you identify what measures you need to take to retain your customers for the long term.

Employees are also a good audience to survey, as you can learn about their needs and determine how engaged they are at work. Insights from employee surveys can give you insight into whether you need to raise morale or make some significant changes within the organization.

Regardless of who your audience is, it’s important that you present survey results in clear, easy-to-understand visuals. This enables you and your team to quickly and accurately draw conclusions that will inform the decisions your organization makes.

To give you an idea of what these visuals can look like, we’ll walk through several visuals from several survey report examples below. The underlying surveys were created and distributed using Jotform , and the survey reports were produced using Jotform Report Builder . We’ll also take a look at why survey reports are important and what you need to include in a survey report.

You can also build surveys with Jotform’s free online survey maker .

The importance of survey reporting

Essentially, researchers use survey reports to present data they’ve collected from a survey.

Survey reporting is important because it gives the surveyor and other stakeholders a way to view and understand the data that a survey collected. It can also help them quickly glean insights from the survey data.

It’s important for survey reports to present data in a fully objective manner so the audience can make decisions based on facts. For example, say you’ve conducted a survey about which software your audience prefers, and the results showed that most people preferred software A over software B or C. The report should state that the majority of respondents preferred software A, but it shouldn’t include any subjective comments, such as asserting that people prefer software A because software B and C aren’t good software products.

In addition to text, you can present the data in a survey report visually, such as in a chart or graph, to better showcase the information you’ve collected to the audience. Many people learn visually, and these elements can provide additional context to help them draw conclusions.

The main components of survey reports

Not all survey reports include the same information, but there are certain details that are usually included. Here are some examples:

Completion rate: This refers to the average number of questions answered divided by the total number of questions in the survey. The completion rate is an indicator of how respondents felt about the questions in the survey.
Number of responses: This can refer to the number of individual responses or to the number of unique people who responded. This helps you understand how large of a sample size you’re dealing with.
Survey views: This refers to the number of times people viewed your survey. Unique survey views refers to the number of individuals who viewed your survey. Comparing survey views with the number of responses you received shows how many people viewed your survey but chose not to respond.
Breakdown of answers per survey respondent: Some surveyors want to know each individual’s response to a survey, as it can highlight trends and anomalies.
Breakdown of closed-ended questions: Closed-ended questions provide quantitative data because they require respondents to select answers from a predetermined set of options. It’s easier to make visual representations of data gathered from closed-ended questions rather than open-ended questions.

Let’s look at some examples of specific surveys and how their results could be presented visually.

Meeting survey report

The purpose of this survey was to get people’s opinions on company meetings. To add context and perspective to the answers, respondents also provided relevant data about themselves, including their role within the organization and their industry. The survey included a total of 715 respondents.

The survey posed five questions:

What’s your role at your organization?
What’s your industry?
How much time do you spend in meetings every week?
Are most of your meetings in person or through a video chat or call?
On a scale of 1–5, how effective do you think meetings are?

The survey creators aggregated responses to each question and then displayed them using a visual to make communicating the data easy. We showcase each visual below.

As part of the survey report, the survey creators presented the answers to the role and industry questions in the form of a bar chart. This allowed them to clearly delineate and identify the size of the various roles and industries. The chart shows that most respondents were either at the executive or associate level. The second chart shows a mixed bag of industries.

For the meeting time and format questions, respondents had just a few options to choose from, and the survey creators were interested in seeing the share of people that selected each option. A pie chart is the perfect visual to showcase how respondents answered.

The first pie chart shows that most meetings were on the shorter end — between zero and three hours long. The second chart shows that meetings were overwhelmingly in person.

The survey creators presented the last question, which asked about meeting effectiveness, in a table summary format. The table summary places the most frequently selected response front and center. It also lists all responses in order of frequency.

Lemonade survey report

This survey report example was more fun than practical, but it offers some additional visuals to consider for your own survey report. In this fictitious example, imagine that the survey creators are owners of a lemonade stand who wanted to find out what customers thought about their product.

The survey asked respondents two questions:

How much did you enjoy your beverage today?
Would you recommend our lemonade to a friend?

Check out the visuals used for each question’s responses below.

This visual differs from traditional charts and graphs by adding a little personality. Instead of lines, bars, or pies, you present results using a collection of emoji-like faces. You get a smiley, neutral, or sad face depending on how positive (or negative) the responses are. Smiles tend to be universal, so it’s immediately evident how respondents rated your business when you view the image. (In this case, most people liked the lemonade!)

Both survey report examples employed pie charts, which isn’t surprising given how effective this simple visual is at displaying certain data sets. This survey report used a pie chart for the last question about recommending the lemonade. Interestingly enough, despite most respondents enjoying the lemonade, only half said they’d recommend it to a friend.

Straw polls are important in the political sphere because they help politicians and their teams understand who people will be voting for in an upcoming election. In this hypothetical example, the straw poll included these questions:

Who are you voting for?
Which issues are most important to you when you vote?
What is your age range?
What is the highest degree or level of school you have completed?

Similar to a pie chart, a donut chart is useful in visualizing percentages of a whole. However, unlike a pie chart — which displays just one series of data — a donut chart is actually useful for visualizing multiple series of data, with each series being a separate ring on the chart.

In this example, we see one series of data of candidate preferences. If we were surveying different geographies, we could add rings and the corresponding results for each geographical location.

Survey report examples with informative visuals Image-1

Sometimes, one visual representation of the same data set isn’t enough. Displaying the same data in two or more ways can help the stakeholders make more sense of the information and gain the insights they need to make better decisions.

In this example below, we can see a pie chart in addition to a table that contains the same data. The pie chart may be more helpful to visual learners, while the table may be more helpful for those who learn better from seeing text and numbers.

Animal shelter adoption application form

This fictitious report from an animal shelter summarizes the information gathered from their adoption application form. It not only shares useful information, but also contains the animal shelter’s branding and uses storytelling elements.

Some of the questions in this report include

Choose which best describes your level of dog-owning experience.
Are you concerned with any of the following behaviors?
Would you consider adopting a pet with existing medical needs that are being treated?
What is the size of your backyard?

Storytelling

Some types of survey results reports require text in addition to visuals and numbers. In this example, the animal shelter offers context for a particular question and explains why it’s important. It also includes a bar graph and a table.

example of animal shelter adoption application form

Tips for writing a survey results report

A successful survey results report includes vital information that engages the stakeholders and provides them with the information they want to know. Here’s how to do it:

Offer an executive summary: If your report is longer than two pages, it’s best to provide a short summary up front that highlights the critical findings from the survey. In most cases, you’ll write the summary last, but present it first.
Tell a story: Survey findings often include a lot of numbers, but it’s important to tell a story about those numbers. What was your motivation for conducting the survey? What is the context around the questions you asked? Be sure to answer these questions in the report.
Present the most important data first: Cover the main questions the survey was trying to answer first and then follow with any ancillary information you collected. For example, if the point of a survey was to collect feedback from students about their teachers, present those findings up front. If you have any additional details, such as feedback from parents, provide that information next.
Use visualizations to communicate the data findings: While you should also provide the results in text form, most people learn better when they have a visual representation of the data. Choose one or more of the data visualization examples from above and incorporate them in your report.
Analyze the data: What conclusions can you draw from the data you collected? This is the most important part of your survey results report. You should include it in the executive summary as well as in the body of the report. It’s the action item that readers will take away from the report.

What to consider when presenting a survey report

To ensure you successfully communicate the findings from your survey report in a presentation, it’s best to start with your audience. Who are you presenting the report to? Is it an executive in the C-suite or kids in your class? Is it someone who’s already familiar with the survey or someone who has no background or context for it? Your audience should inform how you deliver your presentation.

For example, the more your audience already knows about the survey and the reason for it, the less background information you have to provide in the report. The less they know, the more context you have to offer.

Similarly, consider how much time your audience has to spend on the report. Are they just looking for a five-minute overview, or do they want a deep dive into the data?

You’ll also want to consider the audience’s role in the survey process. Are they required to help you decide next steps, for example, or are you just showing them your findings to back up the decision you’ve already made? Are you teaching them something from the results, or are they there to help you learn something from the findings? This will also have an affect on the amount of information you provide in the report and how you’ll present it.

When it comes to the presentation itself, it’s important to share it in multiple ways so you can meet the needs of your audience. For example, offer a print or digital copy of the report, talk through it in a meeting or call, and project the report on a screen as you talk through it. This way, you’ll provide the audience with multiple ways to digest the information you’re sharing.

Jotform Report Builder: An easy way to create stunning reports

Did the visuals from these survey report examples inspire you? You can start building your own survey reports today using Jotform Report Builder . With Report Builder, you can automatically create real-time reports and presentations from submissions to your Jotform survey. Just drag and drop to customize the design to fit your needs.

Thank you for helping improve the Jotform Blog. 🎉

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Research report template

A research report describes the results of a survey, interviews, focus groups or any other type of qualitative or quantitative research. Even if they aren’t necessarily “researchers”, most international development practitioners will still need to write a basic research report at some point in their career. Either for a baseline or endline survey, needs assessment, or to describe the results of interviews or focus groups with program participants. This template can be used as a starting point for any type of basic research report (qualitative or quantitative).

Download research report template

This research report template is appropriate when:

You need to write a report after conducting surveys, interviews, focus groups, or any other type of qualitative or quantitative research.
You need to write a report for a simple baseline or endline survey, or needs assessment.

This research report template is NOT appropriate when:

You need to write an academic research report.
You need to write a report for a very complex or large research project (you could start with this template, but it would need a lot of modifications).

The Research Report Template by tools4dev is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License . All other content is © tools4dev .

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Survey data analysis and best practices for reporting.

20 min read Data can do beautiful things, but turning your survey results into clear, compelling analysis isn’t always a straightforward task. We’ve collected our tips for survey analysis along with a beginner’s guide to survey data and analysis tools.

What is survey data analysis?

Survey analysis is the process of turning the raw material of your survey data into insights and answers you can use to improve things for your business. It’s an essential part of doing survey-based research .

There are a huge number of survey data analysis methods available, from simple cross-tabulation , where data from your survey responses is arranged into rows and columns that make it easier to understand, to statistical methods for survey data analysis which tell you things you could never work out on your own, such as whether the results you’re seeing have statistical significance.

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Types of survey data

Different kinds of survey questions yield data in different forms. Here’s a quick guide to a few of them. Often, survey data will belong to more than one of these categories as they frequently overlap.

Quantitative data vs. qualitative data

What’s the difference between qualitative data and quantitative data?

Quantitative data, aka numerical data, involves numerical values and quantities. An example of quantitative data would be the number of times a customer has visited a location, the temperature of a city or the scores achieved in an NPS survey .
Qualitative data is information that isn’t numerical. It may be verbal or visual, or consist of spoken audio or video. It’s more likely to be descriptive or subjective, although it doesn’t have to be. Qualitative data highlights the “why” behind the what.

Closed-ended questions

These are questions with a limited range of responses. They could be a ‘yes’ or ‘no’ question such as ‘do you live in Portland, OR?’. Closed-ended questions can also take the form of multiple-choice, ranking, or drop-down menu items. Respondents can’t qualify their choice between the options or explain why they chose which one they did.

This type of question produces structured data that is easy to sort, code and quantify since the responses will fit into a limited number of ‘buckets’. However, its simplicity means you lose out on some of the finer details that respondents could have provided.

Natural language data (open-ended questions)

Answers written in the respondent’s own words are also a form of survey data. This type of response is usually given in open field (text box) question formats. Questions might begin with ‘how,’ ‘why,’ ‘describe…’ or other conversational phrases that encourage the respondent to open up.

This type of data, known as unstructured data , is rich in information. It typically requires advanced tools such as Natural Language Processing and sentiment analysis to extract the full value from how the respondents answered, because of its complexity and volume.

Categorical (nominal) data

This kind of data exists in categories that have no hierarchical relationship to each other. No item is treated as being more or less, better or worse, than the others. Examples would be primary colors (red v. blue), genders (male v female) or brand names (Chrysler v Mitsubishi).

Multiple choice questions often produce this kind of data (though not always).

Ordinal data

Unlike categorical data, ordinal data has an intrinsic rank that relates to quantity or quality, such as degrees of preference, or how strongly someone agrees or disagrees with a statement.

Likert scales and ranking scales often serve up this kind of data.

Scalar data

Like ordinal data, scalar data deals with quantity and quality on a relative basis, with some items ranking above others. What makes it different is that it uses an established scale, such as age (expressed as a number), test scores (out of 100), or time (in days, hours, minutes etc.)

You might get this kind of data from a drop-down or sliding scale question format, among others.

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The type of data you receive affects the kind of survey results analysis you’ll be doing, so it’s very important to consider the type of survey data you will end up with when you’re writing your survey questions and designing survey flows .

Steps to analyze your survey data

Here’s an overview of how you can analyze survey data, identify trends and hopefully draw meaningful conclusions from your research.

1. Review your research questions

Research questions are the underlying questions your survey seeks to answer. Research questions are not the same as the questions in your questionnaire , although they may cover similar ground.

It’s important to review your research questions before you analyze your survey data to determine if it aligns with what you want to accomplish and find out from your data.

2. Cross-tabulate your data

Cross-tabulation is a valuable step in sifting through your data and uncovering its meaning. When you cross-tabulate, you’re breaking out your data according to the sub-groups within your research population or your sample, and comparing the relationship between one variable and another. The table you produce will give you an overall picture of how responses vary among your subgroups.

Target the survey questions that best address your research question. For example, if you want to know how many people would be interested in buying from you in the future, cross-tabulating the data will help you see whether some groups were more likely than others to want to return. This gives you an idea of where to focus your efforts when improving your product design or your customer experience .

Cross-tabulation works best for categorical data and other types of structured data. You can cross-tabulate your data in multiple ways across different questions and sub-groups using survey analysis software . Be aware, though, that slicing and dicing your data very finely will give you a smaller sample size, which then affects the reliability of your results.

1. Review and investigate your results

Put your results in context – how have things changed since the last time you researched these kinds of questions? Do your findings tie in to changes in your market or other research done within your company?

Look at how different demographics within your sample or research population have answered, and compare your findings to other data on these groups. For example, does your survey analysis tell you something about why a certain group is purchasing less, or more? Does the data tell you anything about how well your company is meeting strategic goals, such as changing brand perceptions or appealing to a younger market?

Look at quantitative measures too. Which questions were answered the most? Which ones produced the most polarized responses? Were there any questions with very skewed data? This could be a clue to issues with survey design .

2. Use statistical analysis to check your findings

Statistics give you certainty (or as close to it as you can get) about the results of your survey. Statistical tools like T-test, regression and ANOVA help you make sure that the results you’re seeing have statistical significance and aren’t just there by chance.

Statistical tools can also help you determine which aspects of your data are most important, and what kinds of relationships – if any – they have with one another.

Become a market research expert with our Market Research Expert Reading List

Benchmarking your survey data

One of the most powerful aspects of survey data analysis is its ability to build on itself. By repeating market research surveys at different points in time, you can not only use it to uncover insights from your results, but to strengthen those insights over time.

Using consistent types of data and methods of analysis means you can use your initial results as a benchmark for future research . What’s changed year-on-year? Has your survey data followed a steady rise, performed a sudden leap or fallen incrementally? Over time, all these questions become answerable when you listen regularly and analyze your data consistently.

Maintaining your question and data types and your data analysis methods means you achieve a like-for-like measurement of results over time. And if you collect data consistently enough to see patterns and processes emerging, you can use these to make predictions about future events and outcomes.

Another benefit of data analysis over time is that you can compare your results with other people’s, provided you are using the same measurements and metrics. A classic example is NPS (Net Promoter Score) , which has become a standard measurement of customer experience that companies typically track over time.

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How to present survey results

Most data isn’t very friendly to the human eye or brain in its raw form. Survey data analysis helps you turn your data into something that’s accessible, intuitive, and even interesting to a wide range of people.

1. Make it visual

You can present data in a visual form, such as a chart or graph, or put it into a tabular form so it’s easy for people to see the relationships between variables in your crosstab analysis. Choose a graphic format that best suits your data type and clearly shows the results to the untrained eye. There are plenty of options, including linear graphs, bar graphs, Venn diagrams, word clouds and pie charts. If time and budget allows, you can create an infographic or animation.

2. Keep language human

You can express discoveries in plain language, for example, in phrases like “customers in the USA consistently preferred potato chips to corn chips.” Adding direct quotes from your natural language data (provided respondents have consented to this) can add immediacy and illustrate your points.

3. Tell the story of your research

Another approach is to express data using the power of storytelling, using a beginning-middle-end or situation-crisis-resolution structure to talk about how trends have emerged or challenges have been overcome. This helps people understand the context of your research and why you did it the way you did.

Turning your Data into Storytelling: Download your free eBook

4. Include your insights

As well as presenting your data in terms of numbers and proportions, always be sure to share the insights it has produced too. Insights come when you apply knowledge and ideas to the data in the survey, which means they’re often more striking and easier to grasp than the data by itself. Insights may take the form of a recommended action , or examine how two different data points are connected.

Related Reading: Maximize your research ROI with our eBook

Common mistakes in analyzing data and how to avoid them

1. being too quick to interpret survey results.

It’s easy to get carried away when the data seems to show the results you were expecting or confirms a hypothesis you started with. This is why it’s so important to use statistics to make sure your survey report is statistically significant, i.e. based on reality, not a coincidence. Remember that a skewed or coincidental result becomes more likely with a smaller sample size.

2. Treating correlation like causation

You may have heard the phrase “correlation is not causation” before. It’s well-known for a reason: mistaking a link between two independent variables as a causal relationship between them is a common pitfall in research. Results can correlate without one having a direct effect on the other.

An example is when there is another common variable involved that isn’t measured and acts as a kind of missing link between the correlated variables. Sales of sunscreen might go up in line with the number of ice-creams sold at the beach, but it’s not because there’s something about ice-cream that makes people more vulnerable to getting sunburned. It’s because a third variable – sunshine – affects both sunscreen use and ice-cream sales.

3. Missing the nuances in qualitative natural language data

Human language is complex, and analyzing survey data in the form of speech or text isn’t as straightforward as mapping vocabulary items to positive or negative codes. The latest AI solutions go further, uncovering meaning, emotion and intent within human language.

Trusting your rich qualitative data to an AI’s interpretation means relying on the software’s ability to understand language in the way a human would, taking into account things like context and conversational dynamics. If you’re investing in software to analyze natural language data in your surveys, make sure it’s capable of sentiment analysis that uses machine learning to get a deeper understanding of what survey respondents are trying to tell you.

Free eBook – Go Beyond Surveys: How to Use Multiple Listening Channels

Tools for survey analysis

If you’re planning to run an ongoing data insights program (and we recommend that you do), it’s important to have tools on hand that make it easy and efficient to perform your research and extract valuable insights from the results.

It’s even better if those tools help you to share your findings with the right people, at the right time, in a format that works for them. Here are a few attributes to look for in a survey analysis software platform.

Easy to use (for non-experts) Look for software that demands minimal training or expertise, and you’ll save time and effort while maximizing the number of people who can pitch in on your experience management program . User-friendly drag-and-drop interfaces, straightforward menus, and automated data analysis are all worth looking out for.
Works on any platform Don’t restrict your team to a single place where software is located on a few terminals. Instead, choose a cloud-based platform that’s optimized for mobile, desktop, tablet and more.
Integrates with your existing setup Stand-alone analysis tools create additional work you shouldn’t have to do. Why export, convert, paste and print out when you can use a software tool that plugs straight into your existing systems via API?
Incorporates statistical analysis Choose a system that gives you the tools to not just process and present your data, but refine your survey results using statistical tools that generate deep insights and future predictions with just a few clicks.
Comes with first-class support The best survey data tool is one that scales with you and adapts to your goals and growth. A large part of that is having an expert team on call to answer questions, propose bespoke solutions, and help you get the most out of the service you’ve paid for.

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Tips from the team at Qualtrics

We’ve run more than a few survey research programs in our time, and we have some tips to share that you may not find in the average survey data analysis guide. Here are some innovative ways to help make sure your survey analysis hits the mark, grabs attention, and provokes change.

Write the headlines

The #1 way to make your research hit the mark is to start with the end in mind. Before you even write your survey questions, make sample headlines of what the survey will discover. Sample headlines are the main data takeaways from your research. Some sample headlines might be:

The #1 concern that travelers have with staying at our hotel is X
X% of visitors to our showroom want to be approached by a salesperson within the first 10 minutes
Diners are X% more likely to choose our new lunch menu than our old one

You may even want to sketch out mock charts that show how the data will look in your results. If you “write” the results first, those results become a guide to help you design questions that ensure you get the data you want.

Gut Data Gut

We live in a data-driven society. Marketing is a data-driven business function. But don’t be afraid to overlap qualitative research findings onto your quantitative data . Don’t be hesitant to apply what you know in your gut with what you know from the data.

This is called “Gut Data Gut”. Check your gut, check your data, and check your gut. If you have personal experience with the research topic, use it! If you have qualitative research that supports the data, use it!

Your survey is one star in a constellation of information that combines to tell a story. Use every atom of information at your disposal. Just be sure to let your audience know when you are showing them findings from statistically significant research and when it comes from a different source.

Write a mock press release to encourage taking action

One of the biggest challenges of research is acting on it . This is sometimes called the “Knowing / Doing Gap” where an organization has a difficult time implementing truths they know.

One way you can ignite change with your research is to write a press release dated six months into the future that proudly announces all the changes as a result of your research. Maybe it touts the three new features that were added to your product. Perhaps it introduces your new approach to technical support. Maybe it outlines the improvements to your website.

After six months, gather your team and read the press release together to see how well you executed change based on the research.

Focus your research findings

Everyone consumes information differently. Some people want to fly over your findings at 30,000 feet and others want to slog through the weeds in their rubber boots. You should package your research for these different research consumer types.

Package your survey results analysis findings in 5 ways:

A 1-page executive summary with key insights
A 1-page stat sheet that ticks off the top supporting stats
A shareable slide deck with data visuals that can be understood as a stand-alone or by being presented in person
Live dashboards with all the survey data that allow team members to filter the data and dig in as deeply as they want on a DIY basis
The Mock Press Release (mentioned above)

Improve your market research with tips from our eBook: 3 Benefits of Research Platforms

How to analyze survey data

Reporting on survey results will prove the value of your work. Learn more about statistical analysis types or jump into an analysis type below to see our favorite tools of the trade:

Conjoint Analysis
CrossTab Analysis
Cluster Analysis
Factor Analysis
Analysis of Variance (ANOVA)

eBook: 5 Practices that Improve the Business Impact of Research

Related resources

Analysis & Reporting

Margin of error 11 min read

Data saturation in qualitative research 8 min read, thematic analysis 11 min read, behavioral analytics 12 min read, statistical significance calculator: tool & complete guide 18 min read, regression analysis 19 min read, data analysis 31 min read, request demo.

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How To Present Your Market Research Results And Reports In An Efficient Way

Market research reports blog by datapine

Table of Contents

1) What Is A Market Research Report?

2) Market Research Reports Examples

3) Why Do You Need Market Research Reports

4) How To Make A Market Research Report?

5) Types Of Market Research Reports

6) Challenges & Mistakes Market Research Reports

Market research analyses are the go-to solution for many professionals, and for good reason: they save time, offer fresh insights, and provide clarity on your business. In turn, market research reports will help you to refine and polish your strategy. Plus, a well-crafted report will give your work more credibility while adding weight to any marketing recommendations you offer a client or executive.

But, while this is the case, today’s business world still lacks a way to present market-based research results efficiently. The static, antiquated nature of PowerPoint makes it a bad choice for presenting research discoveries, yet it is still widely used to present results.

Fortunately, things are moving in the right direction. There are online data visualization tools that make it easy and fast to build powerful market research dashboards. They come in handy to manage the outcomes, but also the most important aspect of any analysis: the presentation of said outcomes, without which it becomes hard to make accurate, sound decisions.

Here, we consider the benefits of conducting research analyses while looking at how to write and present market research reports, exploring their value, and, ultimately, getting the very most from your research results by using professional market research software .

Let’s get started.

What Is a Market Research Report?

A market research report is an online reporting tool used to analyze the public perception or viability of a company, product, or service. These reports contain valuable and digestible information like customer survey responses and social, economic, and geographical insights.

On a typical market research results example, you can interact with valuable trends and gain insight into consumer behavior and visualizations that will empower you to conduct effective competitor analysis. Rather than adding streams of tenuous data to a static spreadsheet, a full market research report template brings the outcomes of market-driven research to life, giving users a data analysis tool to create actionable strategies from a range of consumer-driven insights.

With digital market analysis reports, you can make your business more intelligent more efficient, and, ultimately, meet the needs of your target audience head-on. This, in turn, will accelerate your commercial success significantly.

Your Chance: Want to test a market research reporting software? Explore our 14-day free trial & benefit from interactive research reports!

How To Present Your Results: 4 Essential Market Research Report Templates

When it comes to sharing rafts of invaluable information, research dashboards are invaluable.

Any market analysis report example worth its salt will allow everyone to get a firm grip on their results and discoveries on a single page with ease. These dynamic online dashboards also boast interactive features that empower the user to drill down deep into specific pockets of information while changing demographic parameters, including gender, age, and region, filtering the results swiftly to focus on the most relevant insights for the task at hand.

These four market research report examples are different but equally essential and cover key elements required for market survey report success. You can also modify each and use it as a client dashboard .

While there are numerous types of dashboards that you can choose from to adjust and optimize your results, we have selected the top 3 that will tell you more about the story behind them. Let’s take a closer look.

1. Market Research Report: Brand Analysis

Our first example shares the results of a brand study. To do so, a survey has been performed on a sample of 1333 people, information that we can see in detail on the left side of the board, summarizing the gender, age groups, and geolocation.

**click to enlarge**

At the dashboard's center, we can see the market-driven research discoveries concerning first brand awareness with and without help, as well as themes and celebrity suggestions, to know which image the audience associates with the brand.

Such dashboards are extremely convenient to share the most important information in a snapshot. Besides being interactive (but it cannot be seen on an image), it is even easier to filter the results according to certain criteria without producing dozens of PowerPoint slides. For instance, I could easily filter the report by choosing only the female answers, only the people aged between 25 and 34, or only the 25-34 males if that is my target audience.

Primary KPIs:

a) Unaided Brand Awareness

The first market research KPI in this most powerful report example comes in the form of unaided brand awareness. Presented in a logical line-style chart, this particular market study report sample KPI is invaluable, as it will give you a clear-cut insight into how people affiliate your brand within their niche.

As you can see from our example, based on a specific survey question, you can see how your brand stacks up against your competitors regarding awareness. Based on these outcomes, you can formulate strategies to help you stand out more in your sector and, ultimately, expand your audience.

b) Aided Brand Awareness

This market survey report sample KPI focuses on aided brand awareness. A visualization that offers a great deal of insight into which brands come to mind in certain niches or categories, here, you will find out which campaigns and messaging your target consumers are paying attention to and engaging with.

By gaining access to this level of insight, you can conduct effective competitor research and gain valuable inspiration for your products, promotional campaigns, and marketing messages.

c) Brand image

When it comes to research reporting, understanding how others perceive your brand is one of the most golden pieces of information you could acquire. If you know how people feel about your brand image, you can take informed and very specific actions that will enhance the way people view and interact with your business.

By asking a focused question, this visual of KPIs will give you a definitive idea of whether respondents agree, disagree, or are undecided on particular descriptions or perceptions related to your brand image. If you’re looking to present yourself and your message in a certain way (reliable, charming, spirited, etc.), you can see how you stack up against the competition and find out if you need to tweak your imagery or tone of voice - invaluable information for any modern business.

d) Celebrity analysis

This indicator is a powerful part of our research KPI dashboard on top, as it will give you a direct insight into the celebrities, influencers, or public figures that your most valued consumers consider when thinking about (or interacting with) your brand.

Displayed in a digestible bar chart-style format, this useful metric will not only give you a solid idea of how your brand messaging is perceived by consumers (depending on the type of celebrity they associate with your brand) but also guide you on which celebrities or influencers you should contact.

By working with the right influencers in your niche, you will boost the impact and reach of your marketing campaigns significantly, improving your commercial awareness in the process. And this is the KPI that will make it happen.

2. Market Research Results On Customer Satisfaction

Here, we have some of the most important data a company should care about: their already-existing customers and their perception of their relationship with the brand. It is crucial when we know that it is five times more expensive to acquire a new consumer than to retain one.

This is why tracking metrics like the customer effort score or the net promoter score (how likely consumers are to recommend your products and services) is essential, especially over time. You need to improve these scores to have happy customers who will always have a much bigger impact on their friends and relatives than any of your amazing ad campaigns. Looking at other satisfaction indicators like the quality, pricing, and design, or the service they received is also a best practice: you want a global view of your performance regarding customer satisfaction metrics .

Such research results reports are a great tool for managers who do not have much time and hence need to use them effectively. Thanks to these dashboards, they can control data for long-running projects anytime.

Primary KPIs :

a) Net Promoter Score (NPS)

Another pivotal part of any informative research presentation is your NPS score, which will tell you how likely a customer is to recommend your brand to their peers.

The net promoter score is shown on a gauge chart by asking the question: on a scale of 1-10, how likely is it that you would recommend our service to a friend?

Centered on overall customer satisfaction, your NPS Score can cover the functions and output of many departments, including marketing, sales, and customer service, but also serve as a building block for a call center dashboard . When you’re considering how to present your research effectively, this balanced KPI offers a masterclass. It’s logical, it has a cohesive color scheme, and it offers access to vital information at a swift glance. With an NPS Score, customers are split into three categories: promoters (those scoring your service 9 or 10), passives (those scoring your service 7 or 8), and detractors (those scoring your service 0 to 6). The aim of the game is to gain more promoters. By gaining an accurate snapshot of your NPS Score, you can create intelligent strategies that will boost your results over time.

b) Customer Satisfaction Score (CSAT)

The next in our examples of market research reports KPIs comes in the form of the CSAT. The vast majority of consumers that have a bad experience will not return. Honing in on your CSAT is essential if you want to keep your audience happy and encourage long-term consumer loyalty.

Visual representation of a customer satisfaction score (CSAT) metric

This magnificent, full report KPI will show how satisfied customers are with specific elements of your products or services. Getting to grips with these scores will allow you to pinpoint very specific issues while capitalizing on your existing strengths. As a result, you can take measures to improve your CSAT score while sharing positive testimonials on your social media platforms and website to build trust.

c) Customer Effort Score (CES)

When it comes to presenting research findings, keeping track of your CES Score is essential. The CES Score KPI will give you instant access to information on how easy or difficult your audience can interact with or discover your company based on a simple scale of one to ten.

The customer effort score (CES) helps you in figuring out how easy and fast it is to make business with your company according to your customers

By getting a clear-cut gauge of how your customers find engagement with your brand, you can iron out any weaknesses in your user experience (UX) offerings while spotting any friction, bottlenecks, or misleading messaging. In doing so, you can boost your CES score, satisfy your audience, and boost your bottom line.

3. Market Research Results On Product Innovation

This final market-driven research example report focuses on the product itself and its innovation. It is a useful report for future product development and market potential, as well as pricing decisions.

Market research results report on product innovation, useful for product development and pricing decisions

Using the same sample of surveyed people as for the first market-focused analytical report , they answer questions about their potential usage and purchase of the said product. It is good primary feedback on how the market would receive the new product you would launch. Then comes the willingness to pay, which helps set a price range that will not be too cheap to be trusted nor too expensive for what it is. That will be the main information for your pricing strategy.

a) Usage Intention

The first of our product innovation KPI-based examples comes in the form of usage intention. When you’re considering how to write a market research report, including metrics centered on consumer intent is critical.

This market analysis report shows the usage intention that resulted in 41% of a target group would use a product of the newest generation in comparison to competing or older products

This simple yet effective visualization will allow you to understand not only how users see your product but also whether they prefer previous models or competitor versions . While you shouldn’t base all of your product-based research on this KPI, it is very valuable, and you should use it to your advantage frequently.

b) Purchase Intention

Another aspect to consider when looking at how to present market research data is your audience’s willingness or motivation to purchase your product. Offering percentage-based information, this effective KPI provides a wealth of at-a-glance information to help you make accurate forecasts centered on your product and service offerings.

The purchase intention is showing the likelihood of buying a product in percentage

Analyzing this information regularly will give you the confidence and direction to develop strategies that will steer you to a more prosperous future, meeting the ever-changing needs of your audience on an ongoing basis.

c) Willingness To Pay (WPS)

Willingness to pay is depicted on a pie chart with additional explanations of the results

Our final market research example KPI is based on how willing customers are to pay for a particular service or product based on a specific set of parameters. This dynamic visualization, represented in an easy-to-follow pie chart, will allow you to realign the value of your product (USPs, functions, etc.) while setting price points that are most likely to result in conversions. This is a market research presentation template that every modern organization should use to its advantage.

4. Market Research Report On Customer Demographics

This particular example of market research report, generated with a modern dashboard creator , is a powerful tool, as it displays a cohesive mix of key demographic information in one intuitive space.

Market research reports example for a customer demographics study

By breaking down these deep pockets of consumer-centric information, you can gain the power to develop more impactful customer communications while personalizing every aspect of your target audience’s journey across every channel or touchpoint. As a result, you can transform theoretical insights into actionable strategies that will result in significant commercial growth.

Every section of this responsive marketing research report works in unison to build a profile of your core audience in a way that will guide your company’s consumer-facing strategies with confidence. With in-depth visuals based on gender, education level, and tech adoption, you have everything you need to speak directly to your audience at your fingertips.

Let’s look at the key performance indicators (KPIs) of this invaluable market research report example in more detail.

a) Customer By Gender

Straightforward market research reports showing the number of customers by gender

This KPI is highly visual and offers a clear-cut representation of your company’s gender share over time. By gaining access to this vital information, you can deliver a more personalized experience to specific audience segments while ensuring your messaging is fair, engaging, and inclusive.

b) Customers by education level

Number of customers by education level as an example of a market research report metric

The next market analysis report template is a KPI that provides a logical breakdown of your customers’ level of education. By using this as a demographic marker, you can refine your products to suit the needs of your audience while crafting your content in a way that truly resonates with different customer groups.

c) Customers by technology adoption

Market research report template showing customers technology adoption for the past 5 years

Particularly valuable if you’re a company that sells tech goods or services, this linear KPI will show you where your customers are in terms of technological know-how or usage. By getting to grips with this information over time, you can develop your products or services in a way that offers direct value to your consumers while making your launches or promotions as successful as possible.

d) Customer age groups

Number of customers by age group as a key demographic metric of a market research report

By understanding your customers’ age distribution in detail, you can gain a deep understanding of their preferences. And that’s exactly what this market research report sample KPI does. Presented in a bar chart format, this KPI will give you a full breakdown of your customers’ age ranges, allowing you to build detailed buyer personas and segment your audience effectively.

Why Do You Need Market Research Reports?

As the adage goes, “Look before you leap“ – which is exactly what a research report is here for. As the headlights of a car, they will show you the pitfalls and fast lanes on your road to success: likes and dislikes of a specific market segment in a certain geographical area, their expectations, and readiness. Among other things, a research report will let you:

Get a holistic view of the market : learn more about the target market and understand the various factors involved in the buying decisions. A broader view of the market lets you benchmark other companies you do not focus on. This, in turn, will empower you to gather the industry data that counts most. This brings us to our next point.
Curate industry information with momentum: Whether you’re looking to rebrand, improve on an existing service, or launch a new product, time is of the essence. By working with the best market research reports created with modern BI reporting tools , you can visualize your discoveries and data, formatting them in a way that not only unearths hidden insights but also tells a story - a narrative that will gain a deeper level of understanding into your niche or industry. The features and functionality of a market analysis report will help you grasp the information that is most valuable to your organization, pushing you ahead of the pack in the process.
Validate internal research: Doing the internal analysis is one thing, but double-checking with a third party also greatly helps avoid getting blinded by your own data.
Use actionable data and make informed decisions: Once you understand consumer behavior as well as the market, your competitors, and the issues that will affect the industry in the future, you are better armed to position your brand. Combining all of it with the quantitative data collected will allow you to more successful product development. To learn more about different methods, we suggest you read our guide on data analysis techniques .
Strategic planning: When you want to map out big-picture organizational goals, launch a new product development, plan a geographic market expansion, or even a merger and acquisition – all of this strategic thinking needs solid foundations to fulfill the variety of challenges that come along.
Consistency across the board: Collecting, presenting, and analyzing your results in a way that’s smarter, more interactive, and more cohesive will ensure your customer communications, marketing campaigns, user journey, and offerings meet your audience’s needs consistently across the board. The result? Faster growth, increased customer loyalty, and more profit.
Better communication: The right market research analysis template (or templates) will empower everyone in the company with access to valuable information - the kind that is relevant and comprehensible. When everyone is moving to the beat of the same drum, they will collaborate more effectively and, ultimately, push the venture forward thanks to powerful online data analysis techniques.
Centralization: Building on the last point, using a powerful market research report template in the form of a business intelligence dashboard will make presenting your findings to external stakeholders and clients far more effective, as you can showcase a wealth of metrics, information, insights, and invaluable feedback from one centralized, highly visual interactive screen.
Brand reputation: In the digital age, brand reputation is everything. By making vital improvements in all of the key areas above, you will meet your customers’ needs head-on with consistency while finding innovative ways to stand out from your competitors. These are the key ingredients of long-term success.

How To Present Market Research Analysis Results?

Here we look at how you should present your research reports, considering the steps it takes to connect with the outcomes you need to succeed:

Collect your data

As with any reporting process, you first and foremost need to collect the data you’ll use to conduct your studies. Businesses conduct research studies to analyze their brand awareness, identity, and influence in the market. For product development and pricing decisions, among many others. That said, there are many ways to collect information for a market research report. Among some of the most popular ones, we find:

Surveys: Probably the most common way to collect research data, surveys can come in the form of open or closed questions that can be answered anonymously. They are the cheapest and fastest way to collect insights about your customers and business.
Interviews : These are face-to-face discussions that allow the researcher to analyze responses as well as the body language of the interviewees. This method is often used to define buyer personas by analyzing the subject's budget, job title, lifestyle, wants, and needs, among other things.
Focus groups : This method involves a group of people discussing a topic with a mediator. It is often used to evaluate a new product or new feature or to answer a specific question that the researcher might have.
Observation-based research : In this type of research, the researcher or business sits back and watches customers interact with the product without any instructions or help. It allows us to identify pain points as well as strong features.
Market segmentation : This study allows you to identify and analyze potential market segments to target. Businesses use it to expand into new markets and audiences.

These are just a few of the many ways in which you can gather your information. The important point is to keep the research objective as straightforward as possible. Supporting yourself with professional BI solutions to clean, manage, and present your insights is probably the smartest choice.

2. Hone in on your research:

When looking at how to source consumer research in a presentation, you should focus on two areas: primary and secondary research. Primary research comes from your internal data, monitoring existing organizational practices, the effectiveness of sales, and the tools used for communication, for instance. Primary research also assesses market competition by evaluating the company plans of the competitors. Secondary research focuses on existing data collected by a third party, information used to perform benchmarking and market analysis. Such metrics help in deciding which market segments are the ones the company should focus its efforts on or where the brand is standing in the minds of consumers. Before you start the reporting process, you should set your goals, segmenting your research into primary and secondary segments to get to grips with the kind of information you need to work with to achieve effective results.

3. Segment your customers:

To give your market research efforts more context, you should segment your customers into different groups according to the preferences outlined in the survey or feedback results or by examining behavioral or demographic data.

If you segment your customers, you can tailor your market research and analysis reports to display only the information, charts, or graphics that will provide actionable insights into their wants, needs, or industry-based pain points.

Identify your stakeholders:

Once you’ve drilled down into your results and segmented your consumer groups, it’s important to consider the key stakeholders within the organization that will benefit from your information the most.

By looking at both internal and external stakeholders, you will give your results a path to effective presentation, gaining the tools to understand which areas of feedback or data are most valuable, as well as most redundant. As a consequence, you will ensure your results are concise and meet the exact information needs of every stakeholder involved in the process.

Set your KPIs:

First, remember that your reports should be concise and accurate - straight to the point without omitting any essential information. Work to ensure your insights are clean and organized, with participants grouped into relevant categories (demographics, profession, industry, education, etc.). Once you’ve organized your research, set your goals, and cleaned your data, you should set your KPIs to ensure your report is populated with the right visualizations to get the job done. Explore our full library of interactive KPI examples for inspiration.

Include competitor’s analysis

Whether you are doing product innovation research, customer demographics, pricing, or any other, including some level of insights about competitors in your reports is always recommended as it can help your business or client better understand where they stand in the market. That being said, competitor analysis is not as easy as picking a list of companies in the same industry and listing them. Your main competitor can be just a company's division in an entirely different industry. For example, Apple Music competes with Spotify even though Apple is a technology company. Therefore, it is important to carefully analyze competitors from a general but detailed level.

Providing this kind of information in your reports can also help you find areas that competitors are not exploiting or that are weaker and use them to your advantage to become a market leader.

Produce your summary:

To complement your previous efforts, writing an executive summary of one or two pages that will explain the general idea of the report is advisable. Then come the usual body parts:

An introduction providing background information, target audience, and objectives;
The qualitative research describes the participants in the research and why they are relevant to the business;
The survey research outlines the questions asked and answered;
A summary of the insights and metrics used to draw the conclusions, the research methods chosen, and why;
A presentation of the findings based on your research and an in-depth explanation of these conclusions.
Use a mix of visualizations:

When presenting your results and discoveries, you should aim to use a balanced mix of text, graphs, charts, and interactive visualizations.

Using your summary as a guide, you should decide which type of visualization will present each specific piece of market research data most effectively (often, the easier to understand and more accessible, the better).

Doing so will allow you to create a story that will put your research information into a living, breathing context, providing a level of insight you need to transform industry, competitor, or consumer info or feedback into actionable strategies and initiatives.

Be careful not to mislead

Expanding on the point above, using a mix of visuals can prove highly valuable in presenting your results in an engaging and understandable way. That being said, when not used correctly, graphs and charts can also become misleading. This is a popular practice in the media, news, and politics, where designers tweak the visuals to manipulate the masses into believing a certain conclusion. This is a very unethical practice that can also happen by mistake when you don’t pick the right chart or are not using it in the correct way. Therefore, it is important to outline the message you are trying to convey and pick the chart type that will best suit those needs.

Additionally, you should also be careful with the data you choose to display, as it can also become misleading. This can happen if you, for example, cherry-pick data, which means only showing insights that prove a conclusion instead of the bigger picture. Or confusing correlation with causation, which means assuming that because two events happened simultaneously, one caused the other.

Being aware of these practices is of utmost importance as objectivity is crucial when it comes to dealing with data analytics, especially if you are presenting results to clients. Our guides on misleading statistics and misleading data visualizations can help you learn more about this important topic.

Use professional dashboards:

To optimize your market research discoveries, you must work with a dynamic business dashboard . Not only are modern dashboards presentable and customizable, but they will offer you past, predictive, and real-time insights that are accurate, interactive, and yield long-lasting results.

All market research reports companies or businesses gathering industry or consumer-based information will benefit from professional dashboards, as they offer a highly powerful means of presenting your data in a way everyone can understand. And when that happens, everyone wins.

Did you know? The interactive nature of modern dashboards like datapine also offers the ability to quickly filter specific pockets of information with ease, offering swift access to invaluable insights.

Prioritize interactivity

The times when reports were static are long gone. Today, to extract the maximum value out of your research data, you need to be able to explore the information and answer any critical questions that arise during the presentation of results. To do so, modern reporting tools provide multiple interactivity features to help you bring your research results to life.

For instance, a drill-down filter lets you go into lower levels of hierarchical data without generating another graph. For example, imagine you surveyed customers from 10 different countries. In your report, you have a chart displaying the number of customers by country, but you want to analyze a specific country in detail. A drill down filter would enable you to click on a specific country and display data by city on that same chart. Even better, a global filter would allow you to filter the entire report to show only results for that specific country.

Through the use of interactive filters, such as the one we just mentioned, you’ll not only make the presentation of results more efficient and profound, but you’ll also avoid generating pages-long reports to display static results. All your information will be displayed in a single interactive page that can be filtered and explored upon need.

Customize the reports

This is a tip that is valuable for any kind of research report, especially when it comes to agencies that are reporting to external clients. Customizing the report to match your client’s colors, logo, font, and overall branding will help them grasp the data better, thanks to a familiar environment. This is an invaluable tip as often your audience will not feel comfortable dealing with data and might find it hard to understand or intimidating. Therefore, providing a familiar look that is also interactive and easier to understand will keep them engaged and collaborative throughout the process.

Plus, customizing the overall appearance of the report will also make your agency look more professional, adding extra value to your service.

Know your design essentials

When you’re presenting your market research reports sample to internal or external stakeholders, having a firm grasp on fundamental design principles will make your metrics and insights far more persuasive and compelling.

By arranging your metrics in a balanced and logical format, you can guide users toward key pockets of information exactly when needed. In turn, this will improve decision-making and navigation, making your reports as impactful as possible.

For essential tips, read our 23 dashboard design principles & best practices to enhance your analytics process.

Think of security and privacy

Cyberattacks are increasing at a concerning pace, making security a huge priority for organizations of all sizes today. The costs of having your sensitive information leaked are not only financial but also reputational, as customers might not trust you again if their data ends up in the wrong hands. Given that market research analysis is often performed by agencies that handle data from clients, security and privacy should be a top priority.

To ensure the required security and privacy, it is necessary to invest in the right tools to present your research results. For instance, tools such as datapine offer enterprise-level security protocols that ensure your information is encrypted and protected at all times. Plus, the tool also offers additional security features, such as being able to share your reports through a password-protected URL or to set viewer rights to ensure only the right people can access and manipulate the data.

Keep on improving & evolving

Each time you gather or gain new marketing research reports or market research analysis report intel, you should aim to refine your existing dashboards to reflect the ever-changing landscape around you.

If you update your reports and dashboards according to the new research you conduct and new insights you connect with, you will squeeze maximum value from your metrics, enjoying consistent development in the process.

Types of Market Research Reports: Primary & Secondary Research

With so many market research examples and such little time, knowing how to best present your insights under pressure can prove tricky.

To squeeze every last drop of value from your market research efforts and empower everyone with access to the right information, you should arrange your information into two main groups: primary research and secondary research.

A. Primary research

Primary research is based on acquiring direct or first-hand information related to your industry or sector and the customers linked to it.

Exploratory primary research is an initial form of information collection where your team might set out to identify potential issues, opportunities, and pain points related to your business or industry. This type of research is usually carried out in the form of general surveys or open-ended consumer Q&As, which nowadays are often performed online rather than offline .

Specific primary research is definitive, with information gathered based on the issues, information, opportunities, or pain points your business has already uncovered. When doing this kind of research, you can drill down into a specific segment of your customers and seek answers to the opportunities, issues, or pain points in question.

When you’re conducting primary research to feed into your market research reporting efforts, it’s important to find reliable information sources. The most effective primary research sources include:

Consumer-based statistical data
Social media content
Polls and Q&A
Trend-based insights
Competitor research
First-hand interviews

B. Secondary research

Secondary research refers to every strand of relevant data or public records you have to gain a deeper insight into your market and target consumers. These sources include trend reports, market stats, industry-centric content, and sales insights you have at your disposal. Secondary research is an effective way of gathering valuable intelligence about your competitors.

You can gather very precise, insightful secondary market research insights from:

Public records and resources like Census data, governmental reports, or labor stats
Commercial resources like Gartner, Statista, or Forrester
Articles, documentaries, and interview transcripts

Another essential branch of both primary and secondary research is internal intelligence. When it comes to efficient market research reporting examples that will benefit your organization, looking inward is a powerful move.

Existing sales, demographic, or marketing performance insights will lead you to valuable conclusions. Curating internal information will ensure your market research discoveries are well-rounded while helping you connect with the information that will ultimately give you a panoramic view of your target market.

By understanding both types of research and how they can offer value to your business, you can carefully choose the right informational sources, gather a wide range of intelligence related to your specific niche, and, ultimately, choose the right market research report sample for your specific needs.

If you tailor your market research report format to the type of research you conduct, you will present your visualizations in a way that provides the right people with the right insights, rather than throwing bundles of facts and figures on the wall, hoping that some of them stick.

Taking ample time to explore a range of primary and secondary sources will give your discoveries genuine context. By doing so, you will have a wealth of actionable consumer and competitor insights at your disposal at every stage of your organization’s development (a priceless weapon in an increasingly competitive digital age).

Dynamic market research is the cornerstone of business development, and a dashboard builder is the vessel that brings these all-important insights to life. Once you get into that mindset, you will ensure that your research results always deliver maximum value.

Common Challenges & Mistakes Of Market Research Reporting & Analysis

We’ve explored different types of market research analysis examples and considered how to conduct effective research. Now, it’s time to look at the key mistakes of market research reporting. Let’s start with the mistakes.

The mistakes

One of the biggest mistakes that stunt the success of a company’s market research efforts is strategy. Without taking the time to gather an adequate mix of insights from various sources and define your key aims or goals, your processes will become disjointed. You will also suffer from a severe lack of organizational vision.

For your market research-centric strategy to work, everyone within the company must be on the same page. Your core aims and objectives must align throughout the business, and everyone must be clear on their specific role. If you try to craft a collaborative strategy and decide on your informational sources from the very start of your journey, your strategy will deliver true growth and intelligence.

Measurement

Another classic market research mistake is measurement – or, more accurately, a lack of precise measurement. When embarking on market intelligence gathering processes, many companies fail to select the right KPIs and set the correct benchmarks for the task at hand. Without clearly defined goals, many organizations end up with a market analysis report format that offers little or no value in terms of decision-making or market insights.

To drive growth with your market research efforts, you must set clearly defined KPIs that align with your specific goals, aims, and desired outcomes.

Competition

A common mistake among many new or scaling companies is failing to explore and examine the competition. This will leave you with gaping informational blindspots. To truly benefit from market research, you must gather valuable nuggets of information from every key source available. Rather than solely looking at your consumers and the wider market (which is incredibly important), you should take the time to see what approach your direct competitors have adopted while getting to grips with the content and communications.

One of the most effective ways of doing so (and avoiding such a monumental market research mistake) is by signing up for your competitors’ mailing lists, downloading their apps, and examining their social media content. This will give you inspiration for your own efforts while allowing you to exploit any gaps in the market that your competitors are failing to fill.

The challenges

Informational quality

We may have an almost infinite wealth of informational insights at our fingertips, but when it comes to market research, knowing which information to trust can prove an uphill struggle.

When working with metrics, many companies risk connecting with inaccurate insights or leading to a fruitless informational rabbit hole, wasting valuable time and resources in the process. To avoid such a mishap, working with a trusted modern market research and analysis sample is the only way forward.

Senior buy-in

Another pressing market research challenge that stunts organizational growth is the simple case of senior buy-in. While almost every senior decision-maker knows that market research is an essential component of a successful commercial strategy, many are reluctant to invest an ample amount of time or money in the pursuit.

The best way to overcome such a challenge is by building a case that defines exactly how your market research strategies will offer a healthy ROI to every key aspect of the organization, from marketing and sales to customer experience (CX) and beyond.

Response rates

Low interview, focus group, or poll response rates can have a serious impact on the success and value of your market research strategy. Even with adequate senior buy-in, you can’t always guarantee that you will get enough responses from early-round interviews or poll requests. If you don’t, your market research discoveries run the risk of being shallow or offering little in the way of actionable insight.

To overcome this common challenge, you can improve the incentive you offer your market research prospects while networking across various platforms to discover new contact opportunities. Changing the tone of voice of your ads or emails will also help boost your consumer or client response rates.

Bringing Your Reports a Step Further

Even if it is still widespread for market-style research results presentation, using PowerPoint at this stage is a hassle and presents many downsides and complications. When busy managers or short-on-time top executives grab a report, they want a quick overview that gives them an idea of the results and the big picture that addresses the objectives: they need a dashboard. This can be applied to all areas of a business that need fast and interactive data visualizations to support their decision-making.

We all know that a picture conveys more information than simple text or figures, so managing to bring it all together on an actionable dashboard will convey your message more efficiently. Besides, market research dashboards have the incredible advantage of always being up-to-date since they work with real-time insights: the synchronization/updating nightmare of dozens of PowerPoint slides doesn’t exist for you anymore. This is particularly helpful for tracking studies performed over time that recurrently need their data to be updated with more recent ones.

In today’s fast-paced business environment, companies must identify and grab new opportunities as they arise while staying away from threats and adapting quickly. In order to always be a step further and make the right decisions, it is critical to perform market research studies to get the information needed and make important decisions with confidence.

We’ve asked the question, “What is a market research report?”, and examined the dynamics of a modern market research report example, and one thing’s for sure: a visual market research report is the best way to understand your customer and thus increase their satisfaction by meeting their expectations head-on.

From looking at a sample of a market research report, it’s also clear that modern dashboards help you see what is influencing your business with clarity, understand where your brand is situated in the market, and gauge the temperature of your niche or industry before a product or service launch. Once all the studies are done, you must present them efficiently to ensure everyone in the business can make the right decisions that result in real progress. Market research reports are your key allies in the matter.

To start presenting your results with efficient, interactive, dynamic research reports and win on tomorrow’s commercial battlefield, try our dashboard reporting software and test every feature with our 14-day free trial !

Free Survey Research Report Template

Free Download this Survey Research Report Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

A survey is an important research tool that can be used to gather specific information from a target audience. The pieces of information that have been collected through surveys are subjects for evaluation to transpire conclusions that are relevant to particular matters. If you have conducted a survey recently, the next challenge for you is to present them in the most understandable manner. Check out our Survey Research Report Template! It can help you produce a written report for your fact-finding activities. By making use of its thorough outline, comprehensive guidelines, and relevant sample contents, you can be effective and efficient in getting your task done. Download our template today!

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Research Report – Example, Writing Guide and Types

Table of Contents

Research Report

Definition:

Research Report is a written document that presents the results of a research project or study, including the research question, methodology, results, and conclusions, in a clear and objective manner.

The purpose of a research report is to communicate the findings of the research to the intended audience, which could be other researchers, stakeholders, or the general public.

Components of Research Report

Components of Research Report are as follows:

Introduction

The introduction sets the stage for the research report and provides a brief overview of the research question or problem being investigated. It should include a clear statement of the purpose of the study and its significance or relevance to the field of research. It may also provide background information or a literature review to help contextualize the research.

Literature Review

The literature review provides a critical analysis and synthesis of the existing research and scholarship relevant to the research question or problem. It should identify the gaps, inconsistencies, and contradictions in the literature and show how the current study addresses these issues. The literature review also establishes the theoretical framework or conceptual model that guides the research.

Methodology

The methodology section describes the research design, methods, and procedures used to collect and analyze data. It should include information on the sample or participants, data collection instruments, data collection procedures, and data analysis techniques. The methodology should be clear and detailed enough to allow other researchers to replicate the study.

The results section presents the findings of the study in a clear and objective manner. It should provide a detailed description of the data and statistics used to answer the research question or test the hypothesis. Tables, graphs, and figures may be included to help visualize the data and illustrate the key findings.

The discussion section interprets the results of the study and explains their significance or relevance to the research question or problem. It should also compare the current findings with those of previous studies and identify the implications for future research or practice. The discussion should be based on the results presented in the previous section and should avoid speculation or unfounded conclusions.

The conclusion summarizes the key findings of the study and restates the main argument or thesis presented in the introduction. It should also provide a brief overview of the contributions of the study to the field of research and the implications for practice or policy.

The references section lists all the sources cited in the research report, following a specific citation style, such as APA or MLA.

The appendices section includes any additional material, such as data tables, figures, or instruments used in the study, that could not be included in the main text due to space limitations.

Types of Research Report

Types of Research Report are as follows:

Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master’s or Doctoral degree, although it can also be written by researchers or scholars in other fields.

Research Paper

Research paper is a type of research report. A research paper is a document that presents the results of a research study or investigation. Research papers can be written in a variety of fields, including science, social science, humanities, and business. They typically follow a standard format that includes an introduction, literature review, methodology, results, discussion, and conclusion sections.

Technical Report

A technical report is a detailed report that provides information about a specific technical or scientific problem or project. Technical reports are often used in engineering, science, and other technical fields to document research and development work.

Progress Report

A progress report provides an update on the progress of a research project or program over a specific period of time. Progress reports are typically used to communicate the status of a project to stakeholders, funders, or project managers.

Feasibility Report

A feasibility report assesses the feasibility of a proposed project or plan, providing an analysis of the potential risks, benefits, and costs associated with the project. Feasibility reports are often used in business, engineering, and other fields to determine the viability of a project before it is undertaken.

Field Report

A field report documents observations and findings from fieldwork, which is research conducted in the natural environment or setting. Field reports are often used in anthropology, ecology, and other social and natural sciences.

Experimental Report

An experimental report documents the results of a scientific experiment, including the hypothesis, methods, results, and conclusions. Experimental reports are often used in biology, chemistry, and other sciences to communicate the results of laboratory experiments.

Case Study Report

A case study report provides an in-depth analysis of a specific case or situation, often used in psychology, social work, and other fields to document and understand complex cases or phenomena.

Literature Review Report

A literature review report synthesizes and summarizes existing research on a specific topic, providing an overview of the current state of knowledge on the subject. Literature review reports are often used in social sciences, education, and other fields to identify gaps in the literature and guide future research.

Research Report Example

Following is a Research Report Example sample for Students:

Title: The Impact of Social Media on Academic Performance among High School Students

This study aims to investigate the relationship between social media use and academic performance among high school students. The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students. The results of this study have important implications for educators, parents, and policymakers, as they highlight the need for strategies that can help students balance their social media use and academic responsibilities.

Introduction:

Social media has become an integral part of the lives of high school students. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and Snapchat, students can connect with friends, share photos and videos, and engage in discussions on a range of topics. While social media offers many benefits, concerns have been raised about its impact on academic performance. Many studies have found a negative correlation between social media use and academic performance among high school students (Kirschner & Karpinski, 2010; Paul, Baker, & Cochran, 2012).

Given the growing importance of social media in the lives of high school students, it is important to investigate its impact on academic performance. This study aims to address this gap by examining the relationship between social media use and academic performance among high school students.

Methodology:

The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The questionnaire was developed based on previous studies and was designed to measure the frequency and duration of social media use, as well as academic performance.

The participants were selected using a convenience sampling technique, and the survey questionnaire was distributed in the classroom during regular school hours. The data collected were analyzed using descriptive statistics and correlation analysis.

The findings indicate that the majority of high school students use social media platforms on a daily basis, with Facebook being the most popular platform. The results also show a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students.

Discussion:

The results of this study have important implications for educators, parents, and policymakers. The negative correlation between social media use and academic performance suggests that strategies should be put in place to help students balance their social media use and academic responsibilities. For example, educators could incorporate social media into their teaching strategies to engage students and enhance learning. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. Policymakers could develop guidelines and policies to regulate social media use among high school students.

Conclusion:

In conclusion, this study provides evidence of the negative impact of social media on academic performance among high school students. The findings highlight the need for strategies that can help students balance their social media use and academic responsibilities. Further research is needed to explore the specific mechanisms by which social media use affects academic performance and to develop effective strategies for addressing this issue.

Limitations:

One limitation of this study is the use of convenience sampling, which limits the generalizability of the findings to other populations. Future studies should use random sampling techniques to increase the representativeness of the sample. Another limitation is the use of self-reported measures, which may be subject to social desirability bias. Future studies could use objective measures of social media use and academic performance, such as tracking software and school records.

Implications:

The findings of this study have important implications for educators, parents, and policymakers. Educators could incorporate social media into their teaching strategies to engage students and enhance learning. For example, teachers could use social media platforms to share relevant educational resources and facilitate online discussions. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. They could also engage in open communication with their children to understand their social media use and its impact on their academic performance. Policymakers could develop guidelines and policies to regulate social media use among high school students. For example, schools could implement social media policies that restrict access during class time and encourage responsible use.

References:

Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237-1245.
Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Journal of the Research Center for Educational Technology, 8(1), 1-19.
Pantic, I. (2014). Online social networking and mental health. Cyberpsychology, Behavior, and Social Networking, 17(10), 652-657.
Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Note*: Above mention, Example is just a sample for the students’ guide. Do not directly copy and paste as your College or University assignment. Kindly do some research and Write your own.

Applications of Research Report

Research reports have many applications, including:

Communicating research findings: The primary application of a research report is to communicate the results of a study to other researchers, stakeholders, or the general public. The report serves as a way to share new knowledge, insights, and discoveries with others in the field.
Informing policy and practice : Research reports can inform policy and practice by providing evidence-based recommendations for decision-makers. For example, a research report on the effectiveness of a new drug could inform regulatory agencies in their decision-making process.
Supporting further research: Research reports can provide a foundation for further research in a particular area. Other researchers may use the findings and methodology of a report to develop new research questions or to build on existing research.
Evaluating programs and interventions : Research reports can be used to evaluate the effectiveness of programs and interventions in achieving their intended outcomes. For example, a research report on a new educational program could provide evidence of its impact on student performance.
Demonstrating impact : Research reports can be used to demonstrate the impact of research funding or to evaluate the success of research projects. By presenting the findings and outcomes of a study, research reports can show the value of research to funders and stakeholders.
Enhancing professional development : Research reports can be used to enhance professional development by providing a source of information and learning for researchers and practitioners in a particular field. For example, a research report on a new teaching methodology could provide insights and ideas for educators to incorporate into their own practice.

How to write Research Report

Here are some steps you can follow to write a research report:

Identify the research question: The first step in writing a research report is to identify your research question. This will help you focus your research and organize your findings.
Conduct research : Once you have identified your research question, you will need to conduct research to gather relevant data and information. This can involve conducting experiments, reviewing literature, or analyzing data.
Organize your findings: Once you have gathered all of your data, you will need to organize your findings in a way that is clear and understandable. This can involve creating tables, graphs, or charts to illustrate your results.
Write the report: Once you have organized your findings, you can begin writing the report. Start with an introduction that provides background information and explains the purpose of your research. Next, provide a detailed description of your research methods and findings. Finally, summarize your results and draw conclusions based on your findings.
Proofread and edit: After you have written your report, be sure to proofread and edit it carefully. Check for grammar and spelling errors, and make sure that your report is well-organized and easy to read.
Include a reference list: Be sure to include a list of references that you used in your research. This will give credit to your sources and allow readers to further explore the topic if they choose.
Format your report: Finally, format your report according to the guidelines provided by your instructor or organization. This may include formatting requirements for headings, margins, fonts, and spacing.

Purpose of Research Report

The purpose of a research report is to communicate the results of a research study to a specific audience, such as peers in the same field, stakeholders, or the general public. The report provides a detailed description of the research methods, findings, and conclusions.

Some common purposes of a research report include:

Sharing knowledge: A research report allows researchers to share their findings and knowledge with others in their field. This helps to advance the field and improve the understanding of a particular topic.
Identifying trends: A research report can identify trends and patterns in data, which can help guide future research and inform decision-making.
Addressing problems: A research report can provide insights into problems or issues and suggest solutions or recommendations for addressing them.
Evaluating programs or interventions : A research report can evaluate the effectiveness of programs or interventions, which can inform decision-making about whether to continue, modify, or discontinue them.
Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies.

When to Write Research Report

A research report should be written after completing the research study. This includes collecting data, analyzing the results, and drawing conclusions based on the findings. Once the research is complete, the report should be written in a timely manner while the information is still fresh in the researcher’s mind.

In academic settings, research reports are often required as part of coursework or as part of a thesis or dissertation. In this case, the report should be written according to the guidelines provided by the instructor or institution.

In other settings, such as in industry or government, research reports may be required to inform decision-making or to comply with regulatory requirements. In these cases, the report should be written as soon as possible after the research is completed in order to inform decision-making in a timely manner.

Overall, the timing of when to write a research report depends on the purpose of the research, the expectations of the audience, and any regulatory requirements that need to be met. However, it is important to complete the report in a timely manner while the information is still fresh in the researcher’s mind.

Characteristics of Research Report

There are several characteristics of a research report that distinguish it from other types of writing. These characteristics include:

Objective: A research report should be written in an objective and unbiased manner. It should present the facts and findings of the research study without any personal opinions or biases.
Systematic: A research report should be written in a systematic manner. It should follow a clear and logical structure, and the information should be presented in a way that is easy to understand and follow.
Detailed: A research report should be detailed and comprehensive. It should provide a thorough description of the research methods, results, and conclusions.
Accurate : A research report should be accurate and based on sound research methods. The findings and conclusions should be supported by data and evidence.
Organized: A research report should be well-organized. It should include headings and subheadings to help the reader navigate the report and understand the main points.
Clear and concise: A research report should be written in clear and concise language. The information should be presented in a way that is easy to understand, and unnecessary jargon should be avoided.
Citations and references: A research report should include citations and references to support the findings and conclusions. This helps to give credit to other researchers and to provide readers with the opportunity to further explore the topic.

Advantages of Research Report

Research reports have several advantages, including:

Communicating research findings: Research reports allow researchers to communicate their findings to a wider audience, including other researchers, stakeholders, and the general public. This helps to disseminate knowledge and advance the understanding of a particular topic.
Providing evidence for decision-making : Research reports can provide evidence to inform decision-making, such as in the case of policy-making, program planning, or product development. The findings and conclusions can help guide decisions and improve outcomes.
Supporting further research: Research reports can provide a foundation for further research on a particular topic. Other researchers can build on the findings and conclusions of the report, which can lead to further discoveries and advancements in the field.
Demonstrating expertise: Research reports can demonstrate the expertise of the researchers and their ability to conduct rigorous and high-quality research. This can be important for securing funding, promotions, and other professional opportunities.
Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies. Producing a high-quality research report can help ensure compliance with these requirements.

Limitations of Research Report

Despite their advantages, research reports also have some limitations, including:

Time-consuming: Conducting research and writing a report can be a time-consuming process, particularly for large-scale studies. This can limit the frequency and speed of producing research reports.
Expensive: Conducting research and producing a report can be expensive, particularly for studies that require specialized equipment, personnel, or data. This can limit the scope and feasibility of some research studies.
Limited generalizability: Research studies often focus on a specific population or context, which can limit the generalizability of the findings to other populations or contexts.
Potential bias : Researchers may have biases or conflicts of interest that can influence the findings and conclusions of the research study. Additionally, participants may also have biases or may not be representative of the larger population, which can limit the validity and reliability of the findings.
Accessibility: Research reports may be written in technical or academic language, which can limit their accessibility to a wider audience. Additionally, some research may be behind paywalls or require specialized access, which can limit the ability of others to read and use the findings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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What does friendship look like in America?

Friends enjoy a birthday picnic in East Meadow, New York. (Steve Pfost/Newsday RM via Getty Images)

Americans place a lot of importance on friendship. In fact, 61% of U.S. adults say having close friends is extremely or very important for people to live a fulfilling life, according to a recent Pew Research Center survey . This is far higher than the shares who say the same about being married (23%), having children (26%) or having a lot of money (24%).

Pew Research Center conducted this analysis to understand Americans’ views of and experiences with friendship. It is based on a survey of 5,057 U.S. adults conducted from July 17-23, 2023. Everyone who took part in this survey is a member of the Center’s American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the questions used for the analysis , along with responses, and its methodology .

We decided to ask a few more questions to better understand how Americans are experiencing friendship today. Here’s what we found:

Number of close friends

A bar chart showing that 8% of Americans say they have no close friends; 38% report 5 or more.

A narrow majority of adults (53%) say they have between one and four close friends, while a significant share (38%) say they have five or more. Some 8% say they have no close friends.

There’s an age divide in the number of close friends people have. About half of adults 65 and older (49%) say they have five or more close friends, compared with 40% of those 50 to 64, 34% of those 30 to 49 and 32% of those younger than 30. In turn, adults under 50 are more likely than their older counterparts to say they have between one and four close friends.

There are only modest differences in the number of close friendships men and women have. Half of men and 55% of women say they have between one and four close friends. And 40% of men and 36% of women say they have five or more close friends.

Gender of friends

Most adults (66%) say all or most of their close friends are the same gender as them. Women are more likely to say this than men (71% vs. 61%).

Among adults ages 50 and older, 74% of women – compared with 59% of men – say all or most of their close friends are the same gender as them. Among adults younger than 50, the difference is much smaller: 67% of women in this age group say this, as do 63% of men.

Race and ethnicity of friends

A bar chart that shows a majority of U.S. adults say most of their close friends share their race or ethnicity.

A majority of adults (63%) say all or most of their close friends are the same race or ethnicity as them – though this varies across racial and ethnic groups.

White adults (70%) are more likely than Black (62%), Hispanic (47%) and Asian adults (52%) to say this.

This also differs by age. Adults 65 and older are the most likely (70%) to say all or most of their close friends share their race or ethnicity, compared with 53% of adults under 30 – the lowest share among any age group.

Satisfaction with friendships

The majority of Americans with at least one close friend (72%) say they are either completely or very satisfied with the quality of their friendships. Those 50 and older are more likely than their younger counterparts to be highly satisfied with their friendships (77% vs. 67%).

The survey also finds that having more friends is linked to being more satisfied with those friendships. Some 81% of those with five or more close friends say they are completely or very satisfied with their friendships. By comparison, 65% of those with one to four close friends say the same.

The survey didn’t ask adults who reported having no close friends about their level of satisfaction with their friendships.

What do friends talk about?

Of the conversation topics asked about, the most common are work and family life. Among those with at least one close friend, 58% say work comes up in conversation extremely often or often, while 57% say family comes up this often. About half say the same about current events (48%).

A dot plot showing that work and family are some of the most popular conversation topics among close friends in the U.S.

There are differences by gender and age in the subjects that Americans discuss with their close friends:

Differences by gender

Women are much more likely than men to say they talk to their close friends about their family extremely often or often (67% vs. 47%).

Women also report talking about their physical health (41% vs. 31%) and mental health (31% vs. 15%) more often than men do with close friends. The gender gap on mental health is particularly wide among adults younger than 50: 43% of women in this age group, compared with 20% of men, say they often discuss this topic with close friends.

By smaller but still significant margins, women are also more likely than men to talk often about their work (61% vs. 54%) and pop culture (37% vs. 32%) with their close friends.

Men, in turn, are more likely than women to say they talk with their close friends about sports (37% vs. 13%) and current events (53% vs. 44%).

Differences by age

Those ages 65 and older (45%) are more likely than younger Americans to say they often talk with their close friends about their physical health.

There are two topics where young adults – those under 30 – stand out from other age groups.

About half of these young adults (52%) say they often talk with their friends about pop culture. This compares with about a third or fewer among older age groups. And young adults are more likely to say they often talk about their mental health with close friends: 37% say this, compared with 29% of those 30 to 49 and 14% of those 50 and older.

Note: Here are the questions used for the analysis , along with responses, and its methodology .

Family & Relationships
Friendships

Isabel Goddard is a research associate focusing on social trends at Pew Research Center

Few East Asian adults believe women have an obligation to society to have children

Among parents with young adult children, some dads feel less connected to their kids than moms do, how teens and parents approach screen time, most east asian adults say men and women should share financial and caregiving duties, among young adults without children, men are more likely than women to say they want to be parents someday, most popular.

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts .

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Following is a Research Report Example sample for Students: Title: The Impact of Social Media on Academic Performance among High School Students. ... The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative ...
How many close friends do Americans have?
Americans place a lot of importance on friendship. In fact, 61% of U.S. adults say having close friends is extremely or very important for people to live a fulfilling life, according to a recent Pew Research Center survey. This is far higher than the shares who say the same about being married (23%), having children (26%) or having a lot of ...