case study qualitative or quantitative

Qualitative vs Quantitative Research Methods & Data Analysis

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Learn about our Editorial Process

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

On This Page:

What is the difference between quantitative and qualitative?

The main difference between quantitative and qualitative research is the type of data they collect and analyze.

Quantitative research collects numerical data and analyzes it using statistical methods. The aim is to produce objective, empirical data that can be measured and expressed in numerical terms. Quantitative research is often used to test hypotheses, identify patterns, and make predictions.

Qualitative research , on the other hand, collects non-numerical data such as words, images, and sounds. The focus is on exploring subjective experiences, opinions, and attitudes, often through observation and interviews.

Qualitative research aims to produce rich and detailed descriptions of the phenomenon being studied, and to uncover new insights and meanings.

Quantitative data is information about quantities, and therefore numbers, and qualitative data is descriptive, and regards phenomenon which can be observed but not measured, such as language.

What Is Qualitative Research?

Qualitative research is the process of collecting, analyzing, and interpreting non-numerical data, such as language. Qualitative research can be used to understand how an individual subjectively perceives and gives meaning to their social reality.

Qualitative data is non-numerical data, such as text, video, photographs, or audio recordings. This type of data can be collected using diary accounts or in-depth interviews and analyzed using grounded theory or thematic analysis.

Qualitative research is multimethod in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them. Denzin and Lincoln (1994, p. 2)

Interest in qualitative data came about as the result of the dissatisfaction of some psychologists (e.g., Carl Rogers) with the scientific study of psychologists such as behaviorists (e.g., Skinner ).

Since psychologists study people, the traditional approach to science is not seen as an appropriate way of carrying out research since it fails to capture the totality of human experience and the essence of being human.  Exploring participants’ experiences is known as a phenomenological approach (re: Humanism ).

Qualitative research is primarily concerned with meaning, subjectivity, and lived experience. The goal is to understand the quality and texture of people’s experiences, how they make sense of them, and the implications for their lives.

Qualitative research aims to understand the social reality of individuals, groups, and cultures as nearly as possible as participants feel or live it. Thus, people and groups are studied in their natural setting.

Some examples of qualitative research questions are provided, such as what an experience feels like, how people talk about something, how they make sense of an experience, and how events unfold for people.

Research following a qualitative approach is exploratory and seeks to explain ‘how’ and ‘why’ a particular phenomenon, or behavior, operates as it does in a particular context. It can be used to generate hypotheses and theories from the data.

Qualitative Methods

There are different types of qualitative research methods, including diary accounts, in-depth interviews , documents, focus groups , case study research , and ethnography.

The results of qualitative methods provide a deep understanding of how people perceive their social realities and in consequence, how they act within the social world.

The researcher has several methods for collecting empirical materials, ranging from the interview to direct observation, to the analysis of artifacts, documents, and cultural records, to the use of visual materials or personal experience. Denzin and Lincoln (1994, p. 14)

Here are some examples of qualitative data:

Interview transcripts : Verbatim records of what participants said during an interview or focus group. They allow researchers to identify common themes and patterns, and draw conclusions based on the data. Interview transcripts can also be useful in providing direct quotes and examples to support research findings.

Observations : The researcher typically takes detailed notes on what they observe, including any contextual information, nonverbal cues, or other relevant details. The resulting observational data can be analyzed to gain insights into social phenomena, such as human behavior, social interactions, and cultural practices.

Unstructured interviews : generate qualitative data through the use of open questions.  This allows the respondent to talk in some depth, choosing their own words.  This helps the researcher develop a real sense of a person’s understanding of a situation.

Diaries or journals : Written accounts of personal experiences or reflections.

Notice that qualitative data could be much more than just words or text. Photographs, videos, sound recordings, and so on, can be considered qualitative data. Visual data can be used to understand behaviors, environments, and social interactions.

Qualitative Data Analysis

Qualitative research is endlessly creative and interpretive. The researcher does not just leave the field with mountains of empirical data and then easily write up his or her findings.

Qualitative interpretations are constructed, and various techniques can be used to make sense of the data, such as content analysis, grounded theory (Glaser & Strauss, 1967), thematic analysis (Braun & Clarke, 2006), or discourse analysis.

For example, thematic analysis is a qualitative approach that involves identifying implicit or explicit ideas within the data. Themes will often emerge once the data has been coded.

Key Features

• Events can be understood adequately only if they are seen in context. Therefore, a qualitative researcher immerses her/himself in the field, in natural surroundings. The contexts of inquiry are not contrived; they are natural. Nothing is predefined or taken for granted.
• Qualitative researchers want those who are studied to speak for themselves, to provide their perspectives in words and other actions. Therefore, qualitative research is an interactive process in which the persons studied teach the researcher about their lives.
• The qualitative researcher is an integral part of the data; without the active participation of the researcher, no data exists.
• The study’s design evolves during the research and can be adjusted or changed as it progresses. For the qualitative researcher, there is no single reality. It is subjective and exists only in reference to the observer.
• The theory is data-driven and emerges as part of the research process, evolving from the data as they are collected.

Limitations of Qualitative Research

• Because of the time and costs involved, qualitative designs do not generally draw samples from large-scale data sets.
• The problem of adequate validity or reliability is a major criticism. Because of the subjective nature of qualitative data and its origin in single contexts, it is difficult to apply conventional standards of reliability and validity. For example, because of the central role played by the researcher in the generation of data, it is not possible to replicate qualitative studies.
• Also, contexts, situations, events, conditions, and interactions cannot be replicated to any extent, nor can generalizations be made to a wider context than the one studied with confidence.
• The time required for data collection, analysis, and interpretation is lengthy. Analysis of qualitative data is difficult, and expert knowledge of an area is necessary to interpret qualitative data. Great care must be taken when doing so, for example, looking for mental illness symptoms.

Advantages of Qualitative Research

• Because of close researcher involvement, the researcher gains an insider’s view of the field. This allows the researcher to find issues that are often missed (such as subtleties and complexities) by the scientific, more positivistic inquiries.
• Qualitative descriptions can be important in suggesting possible relationships, causes, effects, and dynamic processes.
• Qualitative analysis allows for ambiguities/contradictions in the data, which reflect social reality (Denscombe, 2010).
• Qualitative research uses a descriptive, narrative style; this research might be of particular benefit to the practitioner as she or he could turn to qualitative reports to examine forms of knowledge that might otherwise be unavailable, thereby gaining new insight.

What Is Quantitative Research?

Quantitative research involves the process of objectively collecting and analyzing numerical data to describe, predict, or control variables of interest.

The goals of quantitative research are to test causal relationships between variables , make predictions, and generalize results to wider populations.

Quantitative researchers aim to establish general laws of behavior and phenomenon across different settings/contexts. Research is used to test a theory and ultimately support or reject it.

Quantitative Methods

Experiments typically yield quantitative data, as they are concerned with measuring things.  However, other research methods, such as controlled observations and questionnaires , can produce both quantitative information.

For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g., “yes,” “no” answers).

Experimental methods limit how research participants react to and express appropriate social behavior.

Findings are, therefore, likely to be context-bound and simply a reflection of the assumptions that the researcher brings to the investigation.

There are numerous examples of quantitative data in psychological research, including mental health. Here are a few examples:

Another example is the Experience in Close Relationships Scale (ECR), a self-report questionnaire widely used to assess adult attachment styles .

The ECR provides quantitative data that can be used to assess attachment styles and predict relationship outcomes.

Neuroimaging data : Neuroimaging techniques, such as MRI and fMRI, provide quantitative data on brain structure and function.

This data can be analyzed to identify brain regions involved in specific mental processes or disorders.

For example, the Beck Depression Inventory (BDI) is a clinician-administered questionnaire widely used to assess the severity of depressive symptoms in individuals.

The BDI consists of 21 questions, each scored on a scale of 0 to 3, with higher scores indicating more severe depressive symptoms. 

Quantitative Data Analysis

Statistics help us turn quantitative data into useful information to help with decision-making. We can use statistics to summarize our data, describing patterns, relationships, and connections. Statistics can be descriptive or inferential.

Descriptive statistics help us to summarize our data. In contrast, inferential statistics are used to identify statistically significant differences between groups of data (such as intervention and control groups in a randomized control study).

• Quantitative researchers try to control extraneous variables by conducting their studies in the lab.
• The research aims for objectivity (i.e., without bias) and is separated from the data.
• The design of the study is determined before it begins.
• For the quantitative researcher, the reality is objective, exists separately from the researcher, and can be seen by anyone.
• Research is used to test a theory and ultimately support or reject it.

Limitations of Quantitative Research

• Context: Quantitative experiments do not take place in natural settings. In addition, they do not allow participants to explain their choices or the meaning of the questions they may have for those participants (Carr, 1994).
• Researcher expertise: Poor knowledge of the application of statistical analysis may negatively affect analysis and subsequent interpretation (Black, 1999).
• Variability of data quantity: Large sample sizes are needed for more accurate analysis. Small-scale quantitative studies may be less reliable because of the low quantity of data (Denscombe, 2010). This also affects the ability to generalize study findings to wider populations.
• Confirmation bias: The researcher might miss observing phenomena because of focus on theory or hypothesis testing rather than on the theory of hypothesis generation.

Advantages of Quantitative Research

• Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective and rational (Carr, 1994; Denscombe, 2010).
• Useful for testing and validating already constructed theories.
• Rapid analysis: Sophisticated software removes much of the need for prolonged data analysis, especially with large volumes of data involved (Antonius, 2003).
• Replication: Quantitative data is based on measured values and can be checked by others because numerical data is less open to ambiguities of interpretation.
• Hypotheses can also be tested because of statistical analysis (Antonius, 2003).

Antonius, R. (2003). Interpreting quantitative data with SPSS . Sage.

Black, T. R. (1999). Doing quantitative research in the social sciences: An integrated approach to research design, measurement and statistics . Sage.

Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology . Qualitative Research in Psychology , 3, 77–101.

Carr, L. T. (1994). The strengths and weaknesses of quantitative and qualitative research : what method for nursing? Journal of advanced nursing, 20(4) , 716-721.

Denscombe, M. (2010). The Good Research Guide: for small-scale social research. McGraw Hill.

Denzin, N., & Lincoln. Y. (1994). Handbook of Qualitative Research. Thousand Oaks, CA, US: Sage Publications Inc.

Glaser, B. G., Strauss, A. L., & Strutzel, E. (1968). The discovery of grounded theory; strategies for qualitative research. Nursing research, 17(4) , 364.

Minichiello, V. (1990). In-Depth Interviewing: Researching People. Longman Cheshire.

Punch, K. (1998). Introduction to Social Research: Quantitative and Qualitative Approaches. London: Sage

Further Information

• Designing qualitative research
• Methods of data collection and analysis
• Introduction to quantitative and qualitative research
• Checklists for improving rigour in qualitative research: a case of the tail wagging the dog?
• Qualitative research in health care: Analysing qualitative data
• Qualitative data analysis: the framework approach
• Using the framework method for the analysis of
• Qualitative data in multi-disciplinary health research
• Content Analysis
• Grounded Theory
• Thematic Analysis

Related Articles

Research Methodology

What Is a Focus Group?

Cross-Cultural Research Methodology In Psychology

What Is Internal Validity In Research?

Research Methodology , Statistics

What Is Face Validity In Research? Importance & How To Measure

Criterion Validity: Definition & Examples

Convergent Validity: Definition and Examples

Research Writing and Analysis

• NVivo Group and Study Sessions
• SPSS This link opens in a new window
• Statistical Analysis Group sessions
• Using Qualtrics
• Dissertation and Data Analysis Group Sessions
• Defense Schedule - Commons Calendar This link opens in a new window
• Research Process Flow Chart
• Research Alignment Chapter 1 This link opens in a new window
• Step 1: Seek Out Evidence
• Step 2: Explain
• Step 3: The Big Picture
• Step 4: Own It
• Step 5: Illustrate
• Annotated Bibliography
• Literature Review This link opens in a new window
• Systematic Reviews & Meta-Analyses
• How to Synthesize and Analyze
• Synthesis and Analysis Practice
• Synthesis and Analysis Group Sessions
• Problem Statement
• Purpose Statement
• Conceptual Framework
• Theoretical Framework
• Quantitative Research Questions
• Qualitative Research Questions
• Trustworthiness of Qualitative Data
• Analysis and Coding Example- Qualitative Data
• Thematic Data Analysis in Qualitative Design
• Dissertation to Journal Article This link opens in a new window
• International Journal of Online Graduate Education (IJOGE) This link opens in a new window
• Journal of Research in Innovative Teaching & Learning (JRIT&L) This link opens in a new window

Writing a Case Study

What is a case study?

A Case study is: 

• An in-depth research design that primarily uses a qualitative methodology but sometimes​​ includes quantitative methodology.
• Used to examine an identifiable problem confirmed through research.
• Used to investigate an individual, group of people, organization, or event.
• Used to mostly answer "how" and "why" questions.

What are the different types of case studies?

Note: These are the primary case studies. As you continue to research and learn

about case studies you will begin to find a robust list of different types. 

Who are your case study participants?

What is triangulation ? 

Validity and credibility are an essential part of the case study. Therefore, the researcher should include triangulation to ensure trustworthiness while accurately reflecting what the researcher seeks to investigate.

How to write a Case Study?

When developing a case study, there are different ways you could present the information, but remember to include the five parts for your case study.

Was this resource helpful?

• << Previous: Thematic Data Analysis in Qualitative Design
• Next: Journal Article Reporting Standards (JARS) >>
• Last Updated: May 3, 2024 8:12 AM
• URL: https://resources.nu.edu/researchtools

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

• Publications
• Account settings

Preview improvements coming to the PMC website in October 2024. Learn More or Try it out now .

• Advanced Search
• Journal List
• J Korean Med Sci
• v.37(16); 2022 Apr 25

A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

• EXAMPLE 1. Descriptive research question (quantitative research)
• - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
• “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
• RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
• EXAMPLE 2. Relationship research question (quantitative research)
• - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
• “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
• Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
• EXAMPLE 3. Comparative research question (quantitative research)
• - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
• “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
• RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
• STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
• EXAMPLE 4. Exploratory research question (qualitative research)
• - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
• “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
• EXAMPLE 5. Relationship research question (quantitative research)
• - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
• “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

• EXAMPLE 1. Working hypothesis (quantitative research)
• - A hypothesis that is initially accepted for further research to produce a feasible theory
• “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
• “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
• EXAMPLE 2. Exploratory hypothesis (qualitative research)
• - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
• “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
• “Conclusion
• Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
• EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
• “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
• Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
• EXAMPLE 4. Statistical hypothesis (quantitative research)
• - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
• “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
• “Statistical Analysis
• ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

• EXAMPLE 1. Background, hypotheses, and aims are provided
• “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
• “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
• “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
• EXAMPLE 2. Background, hypotheses, and aims are provided
• “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
• “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
• EXAMPLE 3. Background, aim, and hypothesis are provided
• “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
• “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
• “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

• Conceptualization: Barroga E, Matanguihan GJ.
• Methodology: Barroga E, Matanguihan GJ.
• Writing - original draft: Barroga E, Matanguihan GJ.
• Writing - review & editing: Barroga E, Matanguihan GJ.

• Bipolar Disorder
• Therapy Center
• When To See a Therapist
• Types of Therapy
• Best Online Therapy
• Best Couples Therapy
• Best Family Therapy
• Managing Stress
• Sleep and Dreaming
• Understanding Emotions
• Self-Improvement
• Healthy Relationships
• Student Resources
• Personality Types
• Guided Meditations
• Verywell Mind Insights
• 2024 Verywell Mind 25
• Mental Health in the Classroom
• Editorial Process
• Meet Our Review Board
• Crisis Support

Quantitative vs. Qualitative Research in Psychology

Anabelle Bernard Fournier is a researcher of sexual and reproductive health at the University of Victoria as well as a freelance writer on various health topics.

Emily is a board-certified science editor who has worked with top digital publishing brands like Voices for Biodiversity, Study.com, GoodTherapy, Vox, and Verywell.

• Key Differences

Quantitative Research Methods

Qualitative research methods.

• How They Relate

In psychology and other social sciences, researchers are faced with an unresolved question: Can we measure concepts like love or racism the same way we can measure temperature or the weight of a star? Social phenomena⁠—things that happen because of and through human behavior⁠—are especially difficult to grasp with typical scientific models.

At a Glance

Psychologists rely on quantitative and quantitative research to better understand human thought and behavior.

• Qualitative research involves collecting and evaluating non-numerical data in order to understand concepts or subjective opinions.
• Quantitative research involves collecting and evaluating numerical data. 

This article discusses what qualitative and quantitative research are, how they are different, and how they are used in psychology research.

Qualitative Research vs. Quantitative Research

In order to understand qualitative and quantitative psychology research, it can be helpful to look at the methods that are used and when each type is most appropriate.

Psychologists rely on a few methods to measure behavior, attitudes, and feelings. These include:

• Self-reports , like surveys or questionnaires
• Observation (often used in experiments or fieldwork)
• Implicit attitude tests that measure timing in responding to prompts

Most of these are quantitative methods. The result is a number that can be used to assess differences between groups.

However, most of these methods are static, inflexible (you can't change a question because a participant doesn't understand it), and provide a "what" answer rather than a "why" answer.

Sometimes, researchers are more interested in the "why" and the "how." That's where qualitative methods come in.

Qualitative research is about speaking to people directly and hearing their words. It is grounded in the philosophy that the social world is ultimately unmeasurable, that no measure is truly ever "objective," and that how humans make meaning is just as important as how much they score on a standardized test.

Used to develop theories

Takes a broad, complex approach

Answers "why" and "how" questions

Explores patterns and themes

Used to test theories

Takes a narrow, specific approach

Answers "what" questions

Explores statistical relationships

Quantitative methods have existed ever since people have been able to count things. But it is only with the positivist philosophy of Auguste Comte (which maintains that factual knowledge obtained by observation is trustworthy) that it became a "scientific method."

The scientific method follows this general process. A researcher must:

• Generate a theory or hypothesis (i.e., predict what might happen in an experiment) and determine the variables needed to answer their question
• Develop instruments to measure the phenomenon (such as a survey, a thermometer, etc.)
• Develop experiments to manipulate the variables
• Collect empirical (measured) data
• Analyze data

Quantitative methods are about measuring phenomena, not explaining them.

Quantitative research compares two groups of people. There are all sorts of variables you could measure, and many kinds of experiments to run using quantitative methods.

These comparisons are generally explained using graphs, pie charts, and other visual representations that give the researcher a sense of how the various data points relate to one another.

Basic Assumptions

Quantitative methods assume:

• That the world is measurable
• That humans can observe objectively
• That we can know things for certain about the world from observation

In some fields, these assumptions hold true. Whether you measure the size of the sun 2000 years ago or now, it will always be the same. But when it comes to human behavior, it is not so simple.

As decades of cultural and social research have shown, people behave differently (and even think differently) based on historical context, cultural context, social context, and even identity-based contexts like gender , social class, or sexual orientation .

Therefore, quantitative methods applied to human behavior (as used in psychology and some areas of sociology) should always be rooted in their particular context. In other words: there are no, or very few, human universals.

Statistical information is the primary form of quantitative data used in human and social quantitative research. Statistics provide lots of information about tendencies across large groups of people, but they can never describe every case or every experience. In other words, there are always outliers.

Correlation and Causation

A basic principle of statistics is that correlation is not causation. Researchers can only claim a cause-and-effect relationship under certain conditions:

• The study was a true experiment.
• The independent variable can be manipulated (for example, researchers cannot manipulate gender, but they can change the primer a study subject sees, such as a picture of nature or of a building).
• The dependent variable can be measured through a ratio or a scale.

So when you read a report that "gender was linked to" something (like a behavior or an attitude), remember that gender is NOT a cause of the behavior or attitude. There is an apparent relationship, but the true cause of the difference is hidden.

Pitfalls of Quantitative Research

Quantitative methods are one way to approach the measurement and understanding of human and social phenomena. But what's missing from this picture?

As noted above, statistics do not tell us about personal, individual experiences and meanings. While surveys can give a general idea, respondents have to choose between only a few responses. This can make it difficult to understand the subtleties of different experiences.

Quantitative methods can be helpful when making objective comparisons between groups or when looking for relationships between variables. They can be analyzed statistically, which can be helpful when looking for patterns and relationships.

Qualitative data are not made out of numbers but rather of descriptions, metaphors, symbols, quotes, analysis, concepts, and characteristics. This approach uses interviews, written texts, art, photos, and other materials to make sense of human experiences and to understand what these experiences mean to people.

While quantitative methods ask "what" and "how much," qualitative methods ask "why" and "how."

Qualitative methods are about describing and analyzing phenomena from a human perspective. There are many different philosophical views on qualitative methods, but in general, they agree that some questions are too complex or impossible to answer with standardized instruments.

These methods also accept that it is impossible to be completely objective in observing phenomena. Researchers have their own thoughts, attitudes, experiences, and beliefs, and these always color how people interpret results.

Qualitative Approaches

There are many different approaches to qualitative research, with their own philosophical bases. Different approaches are best for different kinds of projects. For example:

• Case studies and narrative studies are best for single individuals. These involve studying every aspect of a person's life in great depth.
• Phenomenology aims to explain experiences. This type of work aims to describe and explore different events as they are consciously and subjectively experienced.
• Grounded theory develops models and describes processes. This approach allows researchers to construct a theory based on data that is collected, analyzed, and compared to reach new discoveries.
• Ethnography describes cultural groups. In this approach, researchers immerse themselves in a community or group in order to observe behavior.

Qualitative researchers must be aware of several different methods and know each thoroughly enough to produce valuable research.

Some researchers specialize in a single method, but others specialize in a topic or content area and use many different methods to explore the topic, providing different information and a variety of points of view.

There is not a single model or method that can be used for every qualitative project. Depending on the research question, the people participating, and the kind of information they want to produce, researchers will choose the appropriate approach.

Interpretation

Qualitative research does not look into causal relationships between variables, but rather into themes, values, interpretations, and meanings. As a rule, then, qualitative research is not generalizable (cannot be applied to people outside the research participants).

The insights gained from qualitative research can extend to other groups with proper attention to specific historical and social contexts.

Relationship Between Qualitative and Quantitative Research

It might sound like quantitative and qualitative research do not play well together. They have different philosophies, different data, and different outputs. However, this could not be further from the truth.

These two general methods complement each other. By using both, researchers can gain a fuller, more comprehensive understanding of a phenomenon.

For example, a psychologist wanting to develop a new survey instrument about sexuality might and ask a few dozen people questions about their sexual experiences (this is qualitative research). This gives the researcher some information to begin developing questions for their survey (which is a quantitative method).

After the survey, the same or other researchers might want to dig deeper into issues brought up by its data. Follow-up questions like "how does it feel when...?" or "what does this mean to you?" or "how did you experience this?" can only be answered by qualitative research.

By using both quantitative and qualitative data, researchers have a more holistic, well-rounded understanding of a particular topic or phenomenon.

Qualitative and quantitative methods both play an important role in psychology. Where quantitative methods can help answer questions about what is happening in a group and to what degree, qualitative methods can dig deeper into the reasons behind why it is happening. By using both strategies, psychology researchers can learn more about human thought and behavior.

Gough B, Madill A. Subjectivity in psychological science: From problem to prospect . Psychol Methods . 2012;17(3):374-384. doi:10.1037/a0029313

Pearce T. “Science organized”: Positivism and the metaphysical club, 1865–1875 . J Hist Ideas . 2015;76(3):441-465.

Adams G. Context in person, person in context: A cultural psychology approach to social-personality psychology . In: Deaux K, Snyder M, eds. The Oxford Handbook of Personality and Social Psychology . Oxford University Press; 2012:182-208.

Brady HE. Causation and explanation in social science . In: Goodin RE, ed. The Oxford Handbook of Political Science. Oxford University Press; 2011. doi:10.1093/oxfordhb/9780199604456.013.0049

Chun Tie Y, Birks M, Francis K. Grounded theory research: A design framework for novice researchers .  SAGE Open Med . 2019;7:2050312118822927. doi:10.1177/2050312118822927

Reeves S, Peller J, Goldman J, Kitto S. Ethnography in qualitative educational research: AMEE Guide No. 80 . Medical Teacher . 2013;35(8):e1365-e1379. doi:10.3109/0142159X.2013.804977

Salkind NJ, ed. Encyclopedia of Research Design . Sage Publishing.

Shaughnessy JJ, Zechmeister EB, Zechmeister JS.  Research Methods in Psychology . McGraw Hill Education.

By Anabelle Bernard Fournier Anabelle Bernard Fournier is a researcher of sexual and reproductive health at the University of Victoria as well as a freelance writer on various health topics.

• How it works

Qualitative Vs Quantitative Research – A Comprehensive Guide

Published by Carmen Troy at August 13th, 2021 , Revised On September 20, 2023

What is Quantitative Research?

Quantitative research is associated with numerical data or data that can be measured. It is used to study a large group of population. The information is gathered by performing statistical, mathematical, or computational techniques.

Quantitative research isn’t simply based on  statistical analysis or quantitative techniques but rather uses a certain approach to theory to address research hypotheses or questions, establish an appropriate research methodology, and draw findings & conclusions .

Characteristics of Quantitative Research

Some most commonly employed quantitative research strategies include data-driven dissertations, theory-driven studies, and reflection-driven research. Regardless of the chosen approach, there are some common quantitative research features as listed below.

• Quantitative research tests or builds on other researchers’ existing theories whilst taking a reflective or extensive route.
• Quantitative research aims to test the research hypothesis or answer established research questions.
• It is primarily justified by positivist or post-positivist research paradigms.
• The  research design can be relationship-based, quasi-experimental, experimental, or descriptive.
• It draws on a small sample to make generalisations to a wider population using probability sampling techniques.
• Quantitative data is gathered according to the established research questions using research vehicles such as structured observation, structured interviews, surveys, questionnaires, and laboratory results.
• The researcher uses  statistical analysis tools and techniques to measure variables and gather inferential or descriptive data. In some cases, your tutor or dissertation committee members might find it easier to verify your study results with numbers and statistical analysis.
• The study results’ accuracy is based on external and internal validity and authenticity of the data used.
• Quantitative research answers research questions or tests the hypothesis using charts, graphs, tables, data, and statements.
• It underpins  research questions or hypotheses and findings to make conclusions.
• The researcher can provide recommendations for future research and expand or test existing theories.

What is Qualitative Research?

Qualitative research is a type of scientific research where a researcher collects evidence to seek answers to a  question . It is associated with studying human behavior from an informative perspective. It aims at obtaining in-depth details of the problem.

As the term suggests,  qualitative research  is based on qualitative research methods, including participants’ observations, focus groups, and unstructured interviews.

Qualitative research is very different in nature when compared to quantitative research. It takes an established path towards the  research process , how  research questions  are set up, how existing theories are built upon, what research methods are employed, and how the  findings  are unveiled to the readers.

You may adopt conventional methods, including phenomenological research, narrative-based research, grounded theory research, ethnographies, case studies, and auto-ethnographies.

Does your Research Methodology Have the Following?

• Great Research/Sources
• Perfect Language
• Accurate Sources

If not, we can help. Our panel of experts makes sure to keep the 3 pillars of Research Methodology strong.

Characteristics of Qualitative Research

Again, regardless of the chosen approach to qualitative research, your dissertation will have unique key features as listed below.

• The research questions that you aim to answer will expand or even change as the  dissertation writing process continues . This aspect of the research is typically known as an emergent design where the research objectives evolve with time.
• Qualitative research may use existing theories to cultivate new theoretical understandings or fall back on existing theories to support the research process. However, the original goal of testing a certain theoretical understanding remains the same.
• It can be based on various research models, such as critical theory, constructivism, and interpretivism.
• The chosen research design largely influences the analysis and discussion of results and the choices you make . Research design depends on the adopted research path: phenomenological research, narrative-based research, grounded theory-based research, ethnography, case study-based research, or auto-ethnography.
• Qualitative research answers research questions with theoretical sampling, where data gathered from the organisation or people are studied.
• It involves various research methods to gather qualitative data from participants belonging to the field of study. As indicated previously, some of the most notable qualitative research methods include participant observation, focus groups, and unstructured interviews.
• It incorporates an  inductive process where the researcher analyses and understands the data through his own eyes and judgments to identify concepts and themes that comprehensively depict the researched material.
• The key quality characteristics of qualitative research are transferability, conformity, confirmability, and reliability.
• Results and discussions are largely based on narratives, case study and personal experiences, which help detect inconsistencies, observations, processes, and ideas.
• Qualitative research discusses theoretical concepts obtained from the results whilst taking research questions and/or hypotheses to  draw general  conclusions .

Confused between qualitative and quantitative methods of data analysis? No idea what discourse and content analysis are?

We hear you.

• Whether you want a full dissertation written or need help forming a dissertation proposal, we can help you with both.
• Get different dissertation services at ResearchProspect and score amazing grades!

When to Use Qualitative and Quantitative Research Model?

• The research  title, research questions,  hypothesis , objectives, and study area generally determine the dissertation’s best research method.
• If the primary aim of your research is to test a hypothesis, validate an existing theory or perhaps measure some variables, then the quantitative research model will be the more appropriate choice because it might be easier for you to convince your supervisor or members of the dissertation committee with the use of statistics and numbers.
• On the other hand, oftentimes, statistics and a collection of numbers are not the answer, especially where there is a need to understand meanings, experiences, and beliefs.
• If your research questions or hypothesis can be better addressed through people’s observations and experiences, you should consider qualitative data.
• If you select an inappropriate research method, you will not prove your findings’ accuracy, and your dissertation will be pretty much meaningless. To prove that your research is authentic and reliable, choose a research method that best suits your study’s requirements.
• In the sections that follow, we explain the most commonly employed research methods for the dissertation, including quantitative, qualitative, and mixed research methods.

Now that you know the unique differences between quantitative and qualitative research methods, you may want to learn a bit about primary and secondary research methods.

Here is an article that will help you  distinguish between primary and secondary research  and decide whether you need to use quantitative and/or qualitative methods of primary research in your dissertation.

Alternatively, you can base your dissertation on secondary research, which is descriptive and explanatory.

Limitations of Quantitative and Qualitative Research

What is quantitative research, what is qualitative research.

Qualitative research is a type of scientific research where a researcher collects evidence to seek answers to a question . It is associated with studying human behavior from an informative perspective. It aims at obtaining in-depth details of the problem.

Qualitative or quantitative, which research type should I use?

The research title, research questions, hypothesis , objectives, and study area generally determine the dissertation’s best research method.

You May Also Like

Struggling to figure out “whether I should choose primary research or secondary research in my dissertation?” Here are some tips to help you decide.

This post provides the key disadvantages of secondary research so you know the limitations of secondary research before making a decision.

A survey includes questions relevant to the research topic. The participants are selected, and the questionnaire is distributed to collect the data.

USEFUL LINKS

LEARNING RESOURCES

COMPANY DETAILS

• How It Works

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

• Knowledge Base
• Methodology
• Case Study | Definition, Examples & Methods

Case Study | Definition, Examples & Methods

Published on 5 May 2022 by Shona McCombes . Revised on 30 January 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organisation, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating, and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyse the case.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Prevent plagiarism, run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

Unlike quantitative or experimental research, a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

If you find yourself aiming to simultaneously investigate and solve an issue, consider conducting action research . As its name suggests, action research conducts research and takes action at the same time, and is highly iterative and flexible. 

However, you can also choose a more common or representative case to exemplify a particular category, experience, or phenomenon.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data .

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for the methods , results , and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyse its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. (2023, January 30). Case Study | Definition, Examples & Methods. Scribbr. Retrieved 14 May 2024, from https://www.scribbr.co.uk/research-methods/case-studies/

Is this article helpful?

Shona McCombes

Other students also liked, correlational research | guide, design & examples, a quick guide to experimental design | 5 steps & examples, descriptive research design | definition, methods & examples.

• Search Menu
• Browse content in Arts and Humanities
• Browse content in Archaeology
• Anglo-Saxon and Medieval Archaeology
• Archaeological Methodology and Techniques
• Archaeology by Region
• Archaeology of Religion
• Archaeology of Trade and Exchange
• Biblical Archaeology
• Contemporary and Public Archaeology
• Environmental Archaeology
• Historical Archaeology
• History and Theory of Archaeology
• Industrial Archaeology
• Landscape Archaeology
• Mortuary Archaeology
• Prehistoric Archaeology
• Underwater Archaeology
• Urban Archaeology
• Zooarchaeology
• Browse content in Architecture
• Architectural Structure and Design
• History of Architecture
• Residential and Domestic Buildings
• Theory of Architecture
• Browse content in Art
• Art Subjects and Themes
• History of Art
• Industrial and Commercial Art
• Theory of Art
• Biographical Studies
• Byzantine Studies
• Browse content in Classical Studies
• Classical Literature
• Classical Reception
• Classical History
• Classical Philosophy
• Classical Mythology
• Classical Art and Architecture
• Classical Oratory and Rhetoric
• Greek and Roman Archaeology
• Greek and Roman Papyrology
• Greek and Roman Epigraphy
• Greek and Roman Law
• Late Antiquity
• Religion in the Ancient World
• Digital Humanities
• Browse content in History
• Colonialism and Imperialism
• Diplomatic History
• Environmental History
• Genealogy, Heraldry, Names, and Honours
• Genocide and Ethnic Cleansing
• Historical Geography
• History by Period
• History of Agriculture
• History of Education
• History of Emotions
• History of Gender and Sexuality
• Industrial History
• Intellectual History
• International History
• Labour History
• Legal and Constitutional History
• Local and Family History
• Maritime History
• Military History
• National Liberation and Post-Colonialism
• Oral History
• Political History
• Public History
• Regional and National History
• Revolutions and Rebellions
• Slavery and Abolition of Slavery
• Social and Cultural History
• Theory, Methods, and Historiography
• Urban History
• World History
• Browse content in Language Teaching and Learning
• Language Learning (Specific Skills)
• Language Teaching Theory and Methods
• Browse content in Linguistics
• Applied Linguistics
• Cognitive Linguistics
• Computational Linguistics
• Forensic Linguistics
• Grammar, Syntax and Morphology
• Historical and Diachronic Linguistics
• History of English
• Language Variation
• Language Families
• Language Evolution
• Language Reference
• Language Acquisition
• Lexicography
• Linguistic Theories
• Linguistic Typology
• Linguistic Anthropology
• Phonetics and Phonology
• Psycholinguistics
• Sociolinguistics
• Translation and Interpretation
• Writing Systems
• Browse content in Literature
• Bibliography
• Children's Literature Studies
• Literary Studies (Modernism)
• Literary Studies (Romanticism)
• Literary Studies (American)
• Literary Studies (Asian)
• Literary Studies (European)
• Literary Studies (Eco-criticism)
• Literary Studies - World
• Literary Studies (1500 to 1800)
• Literary Studies (19th Century)
• Literary Studies (20th Century onwards)
• Literary Studies (African American Literature)
• Literary Studies (British and Irish)
• Literary Studies (Early and Medieval)
• Literary Studies (Fiction, Novelists, and Prose Writers)
• Literary Studies (Gender Studies)
• Literary Studies (Graphic Novels)
• Literary Studies (History of the Book)
• Literary Studies (Plays and Playwrights)
• Literary Studies (Poetry and Poets)
• Literary Studies (Postcolonial Literature)
• Literary Studies (Queer Studies)
• Literary Studies (Science Fiction)
• Literary Studies (Travel Literature)
• Literary Studies (War Literature)
• Literary Studies (Women's Writing)
• Literary Theory and Cultural Studies
• Mythology and Folklore
• Shakespeare Studies and Criticism
• Browse content in Media Studies
• Browse content in Music
• Applied Music
• Dance and Music
• Ethics in Music
• Ethnomusicology
• Gender and Sexuality in Music
• Medicine and Music
• Music Cultures
• Music and Culture
• Music and Media
• Music and Religion
• Music Education and Pedagogy
• Music Theory and Analysis
• Musical Scores, Lyrics, and Libretti
• Musical Structures, Styles, and Techniques
• Musicology and Music History
• Performance Practice and Studies
• Race and Ethnicity in Music
• Sound Studies
• Browse content in Performing Arts
• Browse content in Philosophy
• Aesthetics and Philosophy of Art
• Epistemology
• Feminist Philosophy
• History of Western Philosophy
• Metaphysics
• Moral Philosophy
• Non-Western Philosophy
• Philosophy of Action
• Philosophy of Law
• Philosophy of Religion
• Philosophy of Language
• Philosophy of Mind
• Philosophy of Perception
• Philosophy of Science
• Philosophy of Mathematics and Logic
• Practical Ethics
• Social and Political Philosophy
• Browse content in Religion
• Biblical Studies
• Christianity
• East Asian Religions
• History of Religion
• Judaism and Jewish Studies
• Qumran Studies
• Religion and Education
• Religion and Health
• Religion and Politics
• Religion and Science
• Religion and Law
• Religion and Art, Literature, and Music
• Religious Studies
• Browse content in Society and Culture
• Cookery, Food, and Drink
• Cultural Studies
• Customs and Traditions
• Ethical Issues and Debates
• Hobbies, Games, Arts and Crafts
• Lifestyle, Home, and Garden
• Natural world, Country Life, and Pets
• Popular Beliefs and Controversial Knowledge
• Sports and Outdoor Recreation
• Technology and Society
• Travel and Holiday
• Visual Culture
• Browse content in Law
• Arbitration
• Browse content in Company and Commercial Law
• Commercial Law
• Company Law
• Browse content in Comparative Law
• Systems of Law
• Competition Law
• Browse content in Constitutional and Administrative Law
• Government Powers
• Judicial Review
• Local Government Law
• Military and Defence Law
• Parliamentary and Legislative Practice
• Construction Law
• Contract Law
• Browse content in Criminal Law
• Criminal Procedure
• Criminal Evidence Law
• Sentencing and Punishment
• Employment and Labour Law
• Environment and Energy Law
• Browse content in Financial Law
• Banking Law
• Insolvency Law
• History of Law
• Human Rights and Immigration
• Intellectual Property Law
• Browse content in International Law
• Private International Law and Conflict of Laws
• Public International Law
• IT and Communications Law
• Jurisprudence and Philosophy of Law
• Law and Society
• Law and Politics
• Browse content in Legal System and Practice
• Courts and Procedure
• Legal Skills and Practice
• Primary Sources of Law
• Regulation of Legal Profession
• Medical and Healthcare Law
• Browse content in Policing
• Criminal Investigation and Detection
• Police and Security Services
• Police Procedure and Law
• Police Regional Planning
• Browse content in Property Law
• Personal Property Law
• Study and Revision
• Terrorism and National Security Law
• Browse content in Trusts Law
• Wills and Probate or Succession
• Browse content in Medicine and Health
• Browse content in Allied Health Professions
• Arts Therapies
• Clinical Science
• Dietetics and Nutrition
• Occupational Therapy
• Operating Department Practice
• Physiotherapy
• Radiography
• Speech and Language Therapy
• Browse content in Anaesthetics
• General Anaesthesia
• Neuroanaesthesia
• Clinical Neuroscience
• Browse content in Clinical Medicine
• Acute Medicine
• Cardiovascular Medicine
• Clinical Genetics
• Clinical Pharmacology and Therapeutics
• Dermatology
• Endocrinology and Diabetes
• Gastroenterology
• Genito-urinary Medicine
• Geriatric Medicine
• Infectious Diseases
• Medical Oncology
• Medical Toxicology
• Pain Medicine
• Palliative Medicine
• Rehabilitation Medicine
• Respiratory Medicine and Pulmonology
• Rheumatology
• Sleep Medicine
• Sports and Exercise Medicine
• Community Medical Services
• Critical Care
• Emergency Medicine
• Forensic Medicine
• Haematology
• History of Medicine
• Medical Ethics
• Browse content in Medical Skills
• Clinical Skills
• Communication Skills
• Nursing Skills
• Surgical Skills
• Browse content in Medical Dentistry
• Oral and Maxillofacial Surgery
• Paediatric Dentistry
• Restorative Dentistry and Orthodontics
• Surgical Dentistry
• Medical Statistics and Methodology
• Browse content in Neurology
• Clinical Neurophysiology
• Neuropathology
• Nursing Studies
• Browse content in Obstetrics and Gynaecology
• Gynaecology
• Occupational Medicine
• Ophthalmology
• Otolaryngology (ENT)
• Browse content in Paediatrics
• Neonatology
• Browse content in Pathology
• Chemical Pathology
• Clinical Cytogenetics and Molecular Genetics
• Histopathology
• Medical Microbiology and Virology
• Patient Education and Information
• Browse content in Pharmacology
• Psychopharmacology
• Browse content in Popular Health
• Caring for Others
• Complementary and Alternative Medicine
• Self-help and Personal Development
• Browse content in Preclinical Medicine
• Cell Biology
• Molecular Biology and Genetics
• Reproduction, Growth and Development
• Primary Care
• Professional Development in Medicine
• Browse content in Psychiatry
• Addiction Medicine
• Child and Adolescent Psychiatry
• Forensic Psychiatry
• Learning Disabilities
• Old Age Psychiatry
• Psychotherapy
• Browse content in Public Health and Epidemiology
• Epidemiology
• Public Health
• Browse content in Radiology
• Clinical Radiology
• Interventional Radiology
• Nuclear Medicine
• Radiation Oncology
• Reproductive Medicine
• Browse content in Surgery
• Cardiothoracic Surgery
• Gastro-intestinal and Colorectal Surgery
• General Surgery
• Neurosurgery
• Paediatric Surgery
• Peri-operative Care
• Plastic and Reconstructive Surgery
• Surgical Oncology
• Transplant Surgery
• Trauma and Orthopaedic Surgery
• Vascular Surgery
• Browse content in Science and Mathematics
• Browse content in Biological Sciences
• Aquatic Biology
• Biochemistry
• Bioinformatics and Computational Biology
• Developmental Biology
• Ecology and Conservation
• Evolutionary Biology
• Genetics and Genomics
• Microbiology
• Molecular and Cell Biology
• Natural History
• Plant Sciences and Forestry
• Research Methods in Life Sciences
• Structural Biology
• Systems Biology
• Zoology and Animal Sciences
• Browse content in Chemistry
• Analytical Chemistry
• Computational Chemistry
• Crystallography
• Environmental Chemistry
• Industrial Chemistry
• Inorganic Chemistry
• Materials Chemistry
• Medicinal Chemistry
• Mineralogy and Gems
• Organic Chemistry
• Physical Chemistry
• Polymer Chemistry
• Study and Communication Skills in Chemistry
• Theoretical Chemistry
• Browse content in Computer Science
• Artificial Intelligence
• Computer Architecture and Logic Design
• Game Studies
• Human-Computer Interaction
• Mathematical Theory of Computation
• Programming Languages
• Software Engineering
• Systems Analysis and Design
• Virtual Reality
• Browse content in Computing
• Business Applications
• Computer Games
• Computer Security
• Computer Networking and Communications
• Digital Lifestyle
• Graphical and Digital Media Applications
• Operating Systems
• Browse content in Earth Sciences and Geography
• Atmospheric Sciences
• Environmental Geography
• Geology and the Lithosphere
• Maps and Map-making
• Meteorology and Climatology
• Oceanography and Hydrology
• Palaeontology
• Physical Geography and Topography
• Regional Geography
• Soil Science
• Urban Geography
• Browse content in Engineering and Technology
• Agriculture and Farming
• Biological Engineering
• Civil Engineering, Surveying, and Building
• Electronics and Communications Engineering
• Energy Technology
• Engineering (General)
• Environmental Science, Engineering, and Technology
• History of Engineering and Technology
• Mechanical Engineering and Materials
• Technology of Industrial Chemistry
• Transport Technology and Trades
• Browse content in Environmental Science
• Applied Ecology (Environmental Science)
• Conservation of the Environment (Environmental Science)
• Environmental Sustainability
• Environmentalist Thought and Ideology (Environmental Science)
• Management of Land and Natural Resources (Environmental Science)
• Natural Disasters (Environmental Science)
• Nuclear Issues (Environmental Science)
• Pollution and Threats to the Environment (Environmental Science)
• Social Impact of Environmental Issues (Environmental Science)
• History of Science and Technology
• Browse content in Materials Science
• Ceramics and Glasses
• Composite Materials
• Metals, Alloying, and Corrosion
• Nanotechnology
• Browse content in Mathematics
• Applied Mathematics
• Biomathematics and Statistics
• History of Mathematics
• Mathematical Education
• Mathematical Finance
• Mathematical Analysis
• Numerical and Computational Mathematics
• Probability and Statistics
• Pure Mathematics
• Browse content in Neuroscience
• Cognition and Behavioural Neuroscience
• Development of the Nervous System
• Disorders of the Nervous System
• History of Neuroscience
• Invertebrate Neurobiology
• Molecular and Cellular Systems
• Neuroendocrinology and Autonomic Nervous System
• Neuroscientific Techniques
• Sensory and Motor Systems
• Browse content in Physics
• Astronomy and Astrophysics
• Atomic, Molecular, and Optical Physics
• Biological and Medical Physics
• Classical Mechanics
• Computational Physics
• Condensed Matter Physics
• Electromagnetism, Optics, and Acoustics
• History of Physics
• Mathematical and Statistical Physics
• Measurement Science
• Nuclear Physics
• Particles and Fields
• Plasma Physics
• Quantum Physics
• Relativity and Gravitation
• Semiconductor and Mesoscopic Physics
• Browse content in Psychology
• Affective Sciences
• Clinical Psychology
• Cognitive Neuroscience
• Cognitive Psychology
• Criminal and Forensic Psychology
• Developmental Psychology
• Educational Psychology
• Evolutionary Psychology
• Health Psychology
• History and Systems in Psychology
• Music Psychology
• Neuropsychology
• Organizational Psychology
• Psychological Assessment and Testing
• Psychology of Human-Technology Interaction
• Psychology Professional Development and Training
• Research Methods in Psychology
• Social Psychology
• Browse content in Social Sciences
• Browse content in Anthropology
• Anthropology of Religion
• Human Evolution
• Medical Anthropology
• Physical Anthropology
• Regional Anthropology
• Social and Cultural Anthropology
• Theory and Practice of Anthropology
• Browse content in Business and Management
• Business History
• Business Ethics
• Business Strategy
• Business and Technology
• Business and Government
• Business and the Environment
• Comparative Management
• Corporate Governance
• Corporate Social Responsibility
• Entrepreneurship
• Health Management
• Human Resource Management
• Industrial and Employment Relations
• Industry Studies
• Information and Communication Technologies
• International Business
• Knowledge Management
• Management and Management Techniques
• Operations Management
• Organizational Theory and Behaviour
• Pensions and Pension Management
• Public and Nonprofit Management
• Strategic Management
• Supply Chain Management
• Browse content in Criminology and Criminal Justice
• Criminal Justice
• Criminology
• Forms of Crime
• International and Comparative Criminology
• Youth Violence and Juvenile Justice
• Development Studies
• Browse content in Economics
• Agricultural, Environmental, and Natural Resource Economics
• Asian Economics
• Behavioural Finance
• Behavioural Economics and Neuroeconomics
• Econometrics and Mathematical Economics
• Economic Methodology
• Economic History
• Economic Systems
• Economic Development and Growth
• Financial Markets
• Financial Institutions and Services
• General Economics and Teaching
• Health, Education, and Welfare
• History of Economic Thought
• International Economics
• Labour and Demographic Economics
• Law and Economics
• Macroeconomics and Monetary Economics
• Microeconomics
• Public Economics
• Urban, Rural, and Regional Economics
• Welfare Economics
• Browse content in Education
• Adult Education and Continuous Learning
• Care and Counselling of Students
• Early Childhood and Elementary Education
• Educational Equipment and Technology
• Educational Strategies and Policy
• Higher and Further Education
• Organization and Management of Education
• Philosophy and Theory of Education
• Schools Studies
• Secondary Education
• Teaching of a Specific Subject
• Teaching of Specific Groups and Special Educational Needs
• Teaching Skills and Techniques
• Browse content in Environment
• Applied Ecology (Social Science)
• Climate Change
• Conservation of the Environment (Social Science)
• Environmentalist Thought and Ideology (Social Science)
• Natural Disasters (Environment)
• Social Impact of Environmental Issues (Social Science)
• Browse content in Human Geography
• Cultural Geography
• Economic Geography
• Political Geography
• Browse content in Interdisciplinary Studies
• Communication Studies
• Museums, Libraries, and Information Sciences
• Browse content in Politics
• African Politics
• Asian Politics
• Chinese Politics
• Comparative Politics
• Conflict Politics
• Elections and Electoral Studies
• Environmental Politics
• European Union
• Foreign Policy
• Gender and Politics
• Human Rights and Politics
• Indian Politics
• International Relations
• International Organization (Politics)
• International Political Economy
• Irish Politics
• Latin American Politics
• Middle Eastern Politics
• Political Theory
• Political Behaviour
• Political Economy
• Political Institutions
• Political Methodology
• Political Communication
• Political Philosophy
• Political Sociology
• Politics and Law
• Public Policy
• Public Administration
• Quantitative Political Methodology
• Regional Political Studies
• Russian Politics
• Security Studies
• State and Local Government
• UK Politics
• US Politics
• Browse content in Regional and Area Studies
• African Studies
• Asian Studies
• East Asian Studies
• Japanese Studies
• Latin American Studies
• Middle Eastern Studies
• Native American Studies
• Scottish Studies
• Browse content in Research and Information
• Research Methods
• Browse content in Social Work
• Addictions and Substance Misuse
• Adoption and Fostering
• Care of the Elderly
• Child and Adolescent Social Work
• Couple and Family Social Work
• Developmental and Physical Disabilities Social Work
• Direct Practice and Clinical Social Work
• Emergency Services
• Human Behaviour and the Social Environment
• International and Global Issues in Social Work
• Mental and Behavioural Health
• Social Justice and Human Rights
• Social Policy and Advocacy
• Social Work and Crime and Justice
• Social Work Macro Practice
• Social Work Practice Settings
• Social Work Research and Evidence-based Practice
• Welfare and Benefit Systems
• Browse content in Sociology
• Childhood Studies
• Community Development
• Comparative and Historical Sociology
• Economic Sociology
• Gender and Sexuality
• Gerontology and Ageing
• Health, Illness, and Medicine
• Marriage and the Family
• Migration Studies
• Occupations, Professions, and Work
• Organizations
• Population and Demography
• Race and Ethnicity
• Social Theory
• Social Movements and Social Change
• Social Research and Statistics
• Social Stratification, Inequality, and Mobility
• Sociology of Religion
• Sociology of Education
• Sport and Leisure
• Urban and Rural Studies
• Browse content in Warfare and Defence
• Defence Strategy, Planning, and Research
• Land Forces and Warfare
• Military Administration
• Military Life and Institutions
• Naval Forces and Warfare
• Other Warfare and Defence Issues
• Peace Studies and Conflict Resolution
• Weapons and Equipment

• < Previous chapter
• Next chapter >

28 Case Selection for Case‐Study Analysis: Qualitative and Quantitative Techniques

John Gerring is Professor of Political Science, Boston University.

• Published: 02 September 2009
• Cite Icon Cite
• Permissions Icon Permissions

This article presents some guidance by cataloging nine different techniques for case selection: typical, diverse, extreme, deviant, influential, crucial, pathway, most similar, and most different. It also indicates that if the researcher is starting from a quantitative database, then methods for finding influential outliers can be used. In particular, the article clarifies the general principles that might guide the process of case selection in case-study research. Cases are more or less representative of some broader phenomenon and, on that score, may be considered better or worse subjects for intensive analysis. The article then draws attention to two ambiguities in case-selection strategies in case-study research. The first concerns the admixture of several case-selection strategies. The second concerns the changing status of a case as a study proceeds. Some case studies follow only one strategy of case selection.

Case ‐study analysis focuses on one or several cases that are expected to provide insight into a larger population. This presents the researcher with a formidable problem of case selection: Which cases should she or he choose?

In large‐sample research, the task of case selection is usually handled by some version of randomization. However, in case‐study research the sample is small (by definition) and this makes random sampling problematic, for any given sample may be wildly unrepresentative. Moreover, there is no guarantee that a few cases, chosen randomly, will provide leverage into the research question of interest.

In order to isolate a sample of cases that both reproduces the relevant causal features of a larger universe (representativeness) and provides variation along the dimensions of theoretical interest (causal leverage), case selection for very small samples must employ purposive (nonrandom) selection procedures. Nine such methods are discussed in this chapter, each of which may be identified with a distinct case‐study “type:” typical, diverse, extreme, deviant, influential, crucial, pathway, most‐similar , and most‐different . Table 28.1 summarizes each type, including its general definition, a technique for locating it within a population of potential cases, its uses, and its probable representativeness.

While each of these techniques is normally practiced on one or several cases (the diverse, most‐similar, and most‐different methods require at least two), all may employ additional cases—with the proviso that, at some point, they will no longer offer an opportunity for in‐depth analysis and will thus no longer be “case studies” in the usual sense ( Gerring 2007 , ch. 2 ). It will also be seen that small‐ N case‐selection procedures rest, at least implicitly, upon an analysis of a larger population of potential cases (as does randomization). The case(s) identified for intensive study is chosen from a population and the reasons for this choice hinge upon the way in which it is situated within that population. This is the origin of the terminology—typical, diverse, extreme, et al. It follows that case‐selection procedures in case‐study research may build upon prior cross‐case analysis and that they depend, at the very least, upon certain assumptions about the broader population.

In certain circumstances, the case‐selection procedure may be structured by a quantitative analysis of the larger population. Here, several caveats must be satisfied. First, the inference must pertain to more than a few dozen cases; otherwise, statistical analysis is problematic. Second, relevant data must be available for that population, or a significant sample of that population, on key variables, and the researcher must feel reasonably confident in the accuracy and conceptual validity of these variables. Third, all the standard assumptions of statistical research (e.g. identification, specification, robustness) must be carefully considered, and wherever possible, tested. I shall not dilate further on these familiar issues except to warn the researcher against the unreflective use of statistical techniques. 1 When these requirements are not met, the researcher must employ a qualitative approach to case selection.

The point of this chapter is to elucidate general principles that might guide the process of case selection in case‐study research, building upon earlier work by Harry Eckstein, Arend Lijphart, and others. Sometimes, these principles can be applied in a quantitative framework and sometimes they are limited to a qualitative framework. In either case, the logic of case selection remains quite similar, whether practiced in small‐ N or large‐ N contexts.

Before we begin, a bit of notation is necessary. In this chapter “ N ” refers to cases, not observations. Here, I am concerned primarily with causal inference, rather than inferences that are descriptive or predictive in nature. Thus, all hypotheses involve at least one independent variable ( X ) and one dependent variable ( Y ). For convenience, I shall label the causal factor of special theoretical interest X   1 , and the control variable, or vector of controls (if there are any), X   2 . If the writer is concerned to explain a puzzling outcome, but has no preconceptions about its causes, then the research will be described as Y‐centered . If a researcher is concerned to investigate the effects of a particular cause, with no preconceptions about what these effects might be, the research will be described as X‐centered . If a researcher is concerned to investigate a particular causal relationship, the research will be described as X   1 / Y‐centered , for it connects a particular cause with a particular outcome. 2   X ‐ or Y ‐centered research is exploratory; its purpose is to generate new hypotheses. X   1 / Y‐centered research, by contrast, is confirmatory/disconfirmatory; its purpose is to test an existing hypothesis.

1 Typical Case

In order for a focused case study to provide insight into a broader phenomenon it must be representative of a broader set of cases. It is in this context that one may speak of a typical‐case approach to case selection. The typical case exemplifies what is considered to be a typical set of values, given some general understanding of a phenomenon. By construction, the typical case is also a representative case.

Some typical cases serve an exploratory role. Here, the author chooses a case based upon a set of descriptive characteristics and then probes for causal relationships. Robert and Helen Lynd (1929/1956) selected a single city “to be as representative as possible of contemporary American life.” Specifically, they were looking for a city with

1) a temperate climate; 2) a sufficiently rapid rate of growth to ensure the presence of a plentiful assortment of the growing pains accompanying contemporary social change; 3) an industrial culture with modern, high‐speed machine production; 4) the absence of dominance of the city's industry by a single plant (i.e., not a one‐industry town); 5) a substantial local artistic life to balance its industrial activity …; and 6) the absence of any outstanding peculiarities or acute local problems which would mark the city off from the midchannel sort of American community. ( Lynd and Lynd 1929/1956 , quoted in Yin 2004 , 29–30)

After examining a number of options the Lynds decided that Muncie, Indiana, was more representative than, or at least as representative as, other midsized cities in America, thus qualifying as a typical case.

This is an inductive approach to case selection. Note that typicality may be understood according to the mean, median, or mode on a particular dimension; there may be multiple dimensions (as in the foregoing example); and each may be differently weighted (some dimensions may be more important than others). Where the selection criteria are multidimensional and a large sample of potential cases is in play, some form of factor analysis may be useful in identifying the most‐typical case(s).

However, the more common employment of the typical‐case method involves a causal model of some phenomenon of theoretical interest. Here, the researcher has identified a particular outcome ( Y ), and perhaps a specific X   1 / Y hypothesis, which she wishes to investigate. In order to do so, she looks for a typical example of that causal relationship. Intuitively, one imagines that a case selected according to the mean values of all parameters must be a typical case relative to some causal relationship. However, this is by no means assured.

Suppose that the Lynds were primarily interested in explaining feelings of trust/distrust among members of different social classes (one of the implicit research goals of the Middletown study). This outcome is likely to be affected by many factors, only some of which are included in their six selection criteria. So choosing cases with respect to a causal hypothesis involves, first of all, identifying the relevant parameters. It involves, secondly, the selection of a case that has a “typical” value relative to the overall causal model; it is well explained. Cases with untypical scores on a particular dimension (e.g. very high or very low) may still be typical examples of a causal relationship. Indeed, they may be more typical than cases whose values lie close to the mean. Thus, a descriptive understanding of typicality is quite different from a causal understanding of typicality. Since it is the latter version that is more common, I shall adopt this understanding of typicality in the remainder of the discussion.

From a qualitative perspective, causal typicality involves the selection of a case that conforms to expectations about some general causal relationship. It performs as expected. In a quantitative setting, this notion is measured by the size of a case's residual in a large‐ N cross‐case model. Typical cases lie on or near the regression line; their residuals are small. Insofar as the model is correctly specified, the size of a case's residual (i.e. the number of standard deviations that separate the actual value from the fitted value) provides a helpful clue to how representative that case is likely to be. “Outliers” are unlikely to be representative of the target population.

Of course, just because a case has a low residual does not necessarily mean that it is a representative case (with respect to the causal relationship of interest). Indeed, the issue of case representativeness is an issue that can never be definitively settled. When one refers to a “typical case” one is saying, in effect, that the probability of a case's representativeness is high, relative to other cases. This test of typicality is misleading if the statistical model is mis‐specified. And it provides little insurance against errors that are purely stochastic. A case may lie directly on the regression line but still be, in some important respect, atypical. For example, it might have an odd combination of values; the interaction of variables might be different from other cases; or additional causal mechanisms might be at work. For this reason, it is important to supplement a statistical analysis of cases with evidence drawn from the case in question (the case study itself) and with our deductive knowledge of the world. One should never judge a case solely by its residual. Yet, all other things being equal, a case with a low residual is less likely to be unusual than a case with a high residual, and to this extent the method of case selection outlined here may be a helpful guide to case‐study researchers faced with a large number of potential cases.

By way of conclusion, it should be noted that because the typical case embodies a typical value on some set of causally relevant dimensions, the variance of interest to the researcher must lie within that case. Specifically, the typical case of some phenomenon may be helpful in exploring causal mechanisms and in solving identification problems (e.g. endogeneity between X   1 and Y , an omitted variable that may account for X   1   and Y , or some other spurious causal association). Depending upon the results of the case study, the author may confirm an existing hypothesis, disconfirm that hypothesis, or reframe it in a way that is consistent with the findings of the case study. These are the uses of the typical‐case study.

2 Diverse Cases

A second case‐selection strategy has as its primary objective the achievement of maximum variance along relevant dimensions. I refer to this as a diverse‐case method. For obvious reasons, this method requires the selection of a set of cases—at minimum, two—which are intended to represent the full range of values characterizing X   1 , Y , or some particular X   1 / Y relationship. 3

Where the individual variable of interest is categorical (on/off, red/black/blue, Jewish/Protestant/Catholic), the identification of diversity is readily apparent. The investigator simply chooses one case from each category. For a continuous variable, the choices are not so obvious. However, the researcher usually chooses both extreme values (high and low), and perhaps the mean or median as well. The researcher may also look for break‐points in the distribution that seem to correspond to categorical differences among cases. Or she may follow a theoretical hunch about which threshold values count, i.e. which are likely to produce different values on Y .

Another sort of diverse case takes account of the values of multiple variables (i.e. a vector), rather than a single variable. If these variables are categorical, the identification of causal types rests upon the intersection of each category. Two dichotomous variables produce a matrix with four cells. Three trichotomous variables produce a matrix of eight cells. And so forth. If all variables are deemed relevant to the analysis, the selection of diverse cases mandates the selection of one case drawn from within each cell. Let us say that an outcome is thought to be affected by sex, race (black/white), and marital status. Here, a diverse‐case strategy of case selection would identify one case within each of these intersecting cells—a total of eight cases. Things become slightly more complicated when one or more of the factors is continuous, rather than categorical. Here, the diversity of case values do not fall neatly into cells. Rather, these cells must be created by fiat—e.g. high, medium, low.

It will be seen that where multiple variables are under consideration, the logic of diverse‐case analysis rests upon the logic of typological theorizing—where different combinations of variables are assumed to have effects on an outcome that vary across types ( Elman 2005 ; George and Bennett 2005 , 235; Lazarsfeld and Barton 1951 ). George and Smoke, for example, wish to explore different types of deterrence failure—by “fait accompli,” by “limited probe,” and by “controlled pressure.” Consequently, they wish to find cases that exemplify each type of causal mechanism. 4

Diversity may thus refer to a range of variation on X or Y , or to a particular combination of causal factors (with or without a consideration of the outcome). In each instance, the goal of case selection is to capture the full range of variation along the dimension(s) of interest.

Since diversity can mean many things, its employment in a large‐ N setting is necessarily dependent upon how this key term is defined. If it is understood to pertain only to a single variable ( X   1 or Y ), then the task is fairly simple. A categorical variable mandates the choice of at least one case from each category—two if dichotomous, three if trichotomous, and so forth. A continuous variable suggests the choice of at least one “high” and “low” value, and perhaps one drawn from the mean or median. But other choices might also be justified, according to one's hunch about the underlying causal relationship or according to natural thresholds found in the data, which may be grouped into discrete categories. Single‐variable traits are usually easy to discover in a large‐ N setting through descriptive statistics or through visual inspection of the data.

Where diversity refers to particular combinations of variables, the relevant cross‐ case technique is some version of stratified random sampling (in a probabilistic setting) or Qualitative Comparative Analysis (in a deterministic setting) ( Ragin 2000 ). If the researcher suspects that a causal relationship is affected not only by combinations of factors but also by their sequencing , then the technique of analysis must incorporate temporal elements ( Abbott 2001 ; Abbott and Forrest 1986 ; Abbott and Tsay 2000 ). Thus, the method of identifying causal types rests upon whatever method of identifying causal relationships is employed in the large‐ N sample.

Note that the identification of distinct case types is intended to identify groups of cases that are internally homogeneous (in all respects that might affect the causal relationship of interest). Thus, the choice of cases within each group should not be problematic, and may be accomplished through random sampling or purposive case selection. However, if there is suspected diversity within each category, then measures should be taken to assure that the chosen cases are typical of each category. A case study should not focus on an atypical member of a subgroup.

Indeed, considerations of diversity and typicality often go together. Thus, in a study of globalization and social welfare systems, Duane Swank (2002) first identifies three distinctive groups of welfare states: “universalistic” (social democratic), “corporatist conservative,” and “liberal.” Next, he looks within each group to find the most‐typical cases. He decides that the Nordic countries are more typical of the universalistic model than the Netherlands since the latter has “some characteristics of the occupationally based program structure and a political context of Christian Democratic‐led governments typical of the corporatist conservative nations” ( Swank 2002 , 11; see also Esping‐Andersen 1990 ). Thus, the Nordic countries are chosen as representative cases within the universalistic case type, and are accompanied in the case‐study portion of his analysis by other cases chosen to represent the other welfare state types (corporatist conservative and liberal).

Evidently, when a sample encompasses a full range of variation on relevant parameters one is likely to enhance the representativeness of that sample (relative to some population). This is a distinct advantage. Of course, the inclusion of a full range of variation may distort the actual distribution of cases across this spectrum. If there are more “high” cases than “low” cases in a population and the researcher chooses only one high case and one low case, the resulting sample of two is not perfectly representative. Even so, the diverse‐case method probably has stronger claims to representativeness than any other small‐ N sample (including the standalone typical case). The selection of diverse cases has the additional advantage of introducing variation on the key variables of interest. A set of diverse cases is, by definition, a set of cases that encompasses a range of high and low values on relevant dimensions. There is, therefore, much to recommend this method of case selection. I suspect that these advantages are commonly understood and are applied on an intuitive level by case‐study researchers. However, the lack of a recognizable name—and an explicit methodological defense—has made it difficult for case‐study researchers to utilize this method of case selection, and to do so in an explicit and self‐conscious fashion. Neologism has its uses.

3 Extreme Case

The extreme‐case method selects a case because of its extreme value on an independent ( X   1 ) or dependent ( Y ) variable of interest. Thus, studies of domestic violence may choose to focus on extreme instances of abuse ( Browne 1987 ). Studies of altruism may focus on those rare individuals who risked their lives to help others (e.g. Holocaust resisters) ( Monroe 1996 ). Studies of ethnic politics may focus on the most heterogeneous societies (e.g. Papua New Guinea) in order to better understand the role of ethnicity in a democratic setting ( Reilly 2000–1 ). Studies of industrial policy often focus on the most successful countries (i.e. the NICS) ( Deyo 1987 ). And so forth. 5

Often an extreme case corresponds to a case that is considered to be prototypical or paradigmatic of some phenomena of interest. This is because concepts are often defined by their extremes, i.e. their ideal types. Italian Fascism defines the concept of Fascism, in part, because it offered the most extreme example of that phenomenon. However, the methodological value of this case, and others like it, derives from its extremity (along some dimension of interest), not its theoretical status or its status in the literature on a subject.

The notion of “extreme” may now be defined more precisely. An extreme value is an observation that lies far away from the mean of a given distribution. This may be measured (if there are sufficient observations) by a case's “Z score”—the number of standard deviations between a case and the mean value for that sample. Extreme cases have high Z scores, and for this reason may serve as useful subjects for intensive analysis.

For a continuous variable, the distance from the mean may be in either direction (positive or negative). For a dichotomous variable (present/absent), extremeness may be interpreted as unusual . If most cases are positive along a given dimension, then a negative case constitutes an extreme case. If most cases are negative, then a positive case constitutes an extreme case. It should be clear that researchers are not simply concerned with cases where something “happened,” but also with cases where something did not. It is the rareness of the value that makes a case valuable, in this context, not its positive or negative value. 6 Thus, if one is studying state capacity, a case of state failure is probably more informative than a case of state endurance simply because the former is more unusual. Similarly, if one is interested in incest taboos a culture where the incest taboo is absent or weak is probably more useful than a culture where it is present or strong. Fascism is more important than nonfascism. And so forth. There is a good reason, therefore, why case studies of revolution tend to focus on “revolutionary” cases. Theda Skocpol (1979) had much more to learn from France than from Austro‐Hungary since France was more unusual than Austro‐Hungary within the population of nation states that Skocpol was concerned to explain. The reason is quite simple: There are fewer revolutionary cases than nonrevolutionary cases; thus, the variation that we explore as a clue to causal relationships is encapsulated in these cases, against a background of nonrevolutionary cases.

Note that the extreme‐case method of case selection appears to violate the social science folk wisdom warning us not to “select on the dependent variable.” 7 Selecting cases on the dependent variable is indeed problematic if a number of cases are chosen, all of which lie on one end of a variable's spectrum (they are all positive or negative), and if the researcher then subjects this sample to cross‐case analysis as if it were representative of a population. 8 Results for this sort of analysis would almost assuredly be biased. Moreover, there will be little variation to explain since the values of each case are explicitly constrained.

However, this is not the proper employment of the extreme‐case method. (It is more appropriately labeled an extreme‐ sample method.) The extreme‐case method actually refers back to a larger sample of cases that lie in the background of the analysis and provide a full range of variation as well as a more representative picture of the population. It is a self‐conscious attempt to maximize variance on the dimension of interest, not to minimize it. If this population of cases is well understood— either through the author's own cross‐case analysis, through the work of others, or through common sense—then a researcher may justify the selection of a single case exemplifying an extreme value for within‐case analysis. If not, the researcher may be well advised to follow a diverse‐case method, as discussed above.

By way of conclusion, let us return to the problem of representativeness. It will be seen that an extreme case may be typical or deviant. There is simply no way to tell because the researcher has not yet specified an X   1 / Y causal proposition. Once such a causal proposition has been specified one may then ask whether the case in question is similar to some population of cases in all respects that might affect the X   1 / Y relationship of interest (i.e. unit homogeneous). It is at this point that it becomes possible to say, within the context of a cross‐case statistical model, whether a case lies near to, or far from, the regression line. However, this sort of analysis means that the researcher is no longer pursuing an extreme‐case method. The extreme‐case method is purely exploratory—a way of probing possible causes of Y , or possible effects of X , in an open‐ended fashion. If the researcher has some notion of what additional factors might affect the outcome of interest, or of what relationship the causal factor of interest might have with Y , then she ought to pursue one of the other methods explored in this chapter. This also implies that an extreme‐case method may transform into a different kind of approach as a study evolves; that is, as a more specific hypothesis comes to light. Useful extreme cases at the outset of a study may prove less useful at a later stage of analysis.

4 Deviant Case

The deviant‐case method selects that case(s) which, by reference to some general understanding of a topic (either a specific theory or common sense), demonstrates a surprising value. It is thus the contrary of the typical case. Barbara Geddes (2003) notes the importance of deviant cases in medical science, where researchers are habitually focused on that which is “pathological” (according to standard theory and practice). The New England Journal of Medicine , one of the premier journals of the field, carries a regular feature entitled Case Records of the Massachusetts General Hospital. These articles bear titles like the following: “An 80‐Year‐Old Woman with Sudden Unilateral Blindness” or “A 76‐Year‐Old Man with Fever, Dyspnea, Pulmonary Infiltrates, Pleural Effusions, and Confusion.” 9 Another interesting example drawn from the field of medicine concerns the extensive study now devoted to a small number of persons who seem resistant to the AIDS virus ( Buchbinder and Vittinghoff 1999 ; Haynes, Pantaleo, and Fauci 1996 ). Why are they resistant? What is different about these people? What can we learn about AIDS in other patients by observing people who have built‐in resistance to this disease?

Likewise, in psychology and sociology case studies may be comprised of deviant (in the social sense) persons or groups. In economics, case studies may consist of countries or businesses that overperform (e.g. Botswana; Microsoft) or underperform (e.g. Britain through most of the twentieth century; Sears in recent decades) relative to some set of expectations. In political science, case studies may focus on countries where the welfare state is more developed (e.g. Sweden) or less developed (e.g. the United States) than one would expect, given a set of general expectations about welfare state development. The deviant case is closely linked to the investigation of theoretical anomalies. Indeed, to say deviant is to imply “anomalous.” 10

Note that while extreme cases are judged relative to the mean of a single distribution (the distribution of values along a single variable), deviant cases are judged relative to some general model of causal relations. The deviant‐case method selects cases which, by reference to some (presumably) general relationship, demonstrate a surprising value. They are “deviant” in that they are poorly explained by the multivariate model. The important point is that deviant‐ness can only be assessed relative to the general (quantitative or qualitative) model. This means that the relative deviant‐ness of a case is likely to change whenever the general model is altered. For example, the United States is a deviant welfare state when this outcome is gauged relative to societal wealth. But it is less deviant—and perhaps not deviant at all—when certain additional (political and societal) factors are included in the model, as discussed in the epilogue. Deviance is model dependent. Thus, when discussing the concept of the deviant case it is helpful to ask the following question: Relative to what general model (or set of background factors) is Case A deviant?

Conceptually, we have said that the deviant case is the logical contrary of the typical case. This translates into a directly contrasting statistical measurement. While the typical case is one with a low residual (in some general model of causal relations), a deviant case is one with a high residual. This means, following our previous discussion, that the deviant case is likely to be an un representative case, and in this respect appears to violate the supposition that case‐study samples should seek to reproduce features of a larger population.

However, it must be borne in mind that the primary purpose of a deviant‐case analysis is to probe for new—but as yet unspecified—explanations. (If the purpose is to disprove an extant theory I shall refer to the study as crucial‐case, as discussed below.) The researcher hopes that causal processes identified within the deviant case will illustrate some causal factor that is applicable to other (more or less deviant) cases. This means that a deviant‐case study usually culminates in a general proposition, one that may be applied to other cases in the population. Once this general proposition has been introduced into the overall model, the expectation is that the chosen case will no longer be an outlier. Indeed, the hope is that it will now be typical , as judged by its small residual in the adjusted model. (The exception would be a circumstance in which a case's outcome is deemed to be “accidental,” and therefore inexplicable by any general model.)

This feature of the deviant‐case study should help to resolve questions about its representativeness. Even if it is not possible to measure the new causal factor (and thus to introduce it into a large‐ N cross‐case model), it may still be plausible to assert (based on general knowledge of the phenomenon) that the chosen case is representative of a broader population.

5 Influential Case

Sometimes, the choice of a case is motivated solely by the need to verify the assumptions behind a general model of causal relations. Here, the analyst attempts to provide a rationale for disregarding a problematic case or a set of problematic cases. That is to say, she attempts to show why apparent deviations from the norm are not really deviant, or do not challenge the core of the theory, once the circumstances of the special case or cases are fully understood. A cross‐case analysis may, after all, be marred by several classes of problems including measurement error, specification error, errors in establishing proper boundaries for the inference (the scope of the argument), and stochastic error (fluctuations in the phenomenon under study that are treated as random, given available theoretical resources). If poorly fitting cases can be explained away by reference to these kinds of problems, then the theory of interest is that much stronger. This sort of deviant‐case analysis answers the question, “What about Case A (or cases of type A)? How does that, seemingly disconfirming, case fit the model?”

Because its underlying purpose is different from the usual deviant‐case study, I offer a new term for this method. The influential case is a case that casts doubt upon a theory, and for that reason warrants close inspection. This investigation may reveal, after all, that the theory is validated—perhaps in some slightly altered form. In this guise, the influential case is the “case that proves the rule.” In other instances, the influential‐case analysis may contribute to disconfirming, or reconceptualizing, a theory. The key point is that the value of the case is judged relative to some extant cross‐case model.

A simple version of influential‐case analysis involves the confirmation of a key case's score on some critical dimension. This is essentially a question of measurement. Sometimes cases are poorly explained simply because they are poorly understood. A close examination of a particular context may reveal that an apparently falsifying case has been miscoded. If so, the initial challenge presented by that case to some general theory has been obviated.

However, the more usual employment of the influential‐case method culminates in a substantive reinterpretation of the case—perhaps even of the general model. It is not just a question of measurement. Consider Thomas Ertman's (1997) study of state building in Western Europe, as summarized by Gerardo Munck. This study argues

that the interaction of a) the type of local government during the first period of statebuilding, with b) the timing of increases in geopolitical competition, strongly influences the kind of regime and state that emerge. [Ertman] tests this hypothesis against the historical experience of Europe and finds that most countries fit his predictions. Denmark, however, is a major exception. In Denmark, sustained geopolitical competition began relatively late and local government at the beginning of the statebuilding period was generally participatory, which should have led the country to develop “patrimonial constitutionalism.” But in fact, it developed “bureaucratic absolutism.” Ertman carefully explores the process through which Denmark came to have a bureaucratic absolutist state and finds that Denmark had the early marks of a patrimonial constitutionalist state. However, the country was pushed off this developmental path by the influence of German knights, who entered Denmark and brought with them German institutions of local government. Ertman then traces the causal process through which these imported institutions pushed Denmark to develop bureaucratic absolutism, concluding that this development was caused by a factor well outside his explanatory framework. ( Munck 2004 , 118)

Ertman's overall framework is confirmed insofar as he has been able to show, by an in‐depth discussion of Denmark, that the causal processes stipulated by the general theory hold even in this apparently disconfirming case. Denmark is still deviant, but it is so because of “contingent historical circumstances” that are exogenous to the theory ( Ertman 1997 , 316).

Evidently, the influential‐case analysis is similar to the deviant‐case analysis. Both focus on outliers. However, as we shall see, they focus on different kinds of outliers. Moreover, the animating goals of these two research designs are quite different. The influential‐case study begins with the aim of confirming a general model, while the deviant‐case study has the aim of generating a new hypothesis that modifies an existing general model. The confusion stems from the fact that the same case study may fulfill both objectives—qualifying a general model and, at the same time, confirming its core hypothesis.

Thus, in their study of Roberto Michels's “iron law of oligarchy,” Lipset, Trow, and Coleman (1956) choose to focus on an organization—the International Typographical Union—that appears to violate the central presupposition. The ITU, as noted by one of the authors, has “a long‐term two‐party system with free elections and frequent turnover in office” and is thus anything but oligarchic ( Lipset 1959 , 70). As such, it calls into question Michels's grand generalization about organizational behavior. The authors explain this curious result by the extraordinarily high level of education among the members of this union. Michels's law is shown to be true for most organizations, but not all. It is true, with qualifications. Note that the respecification of the original model (in effect, Lipset, Trow, and Coleman introduce a new control variable or boundary condition) involves the exploration of a new hypothesis. In this instance, therefore, the use of an influential case to confirm an existing theory is quite similar to the use of a deviant case to explore a new theory.

In a quantitative idiom, influential cases are those that, if counterfactually assigned a different value on the dependent variable, would most substantially change the resulting estimates. They may or may not be outliers (high‐residual cases). Two quantitative measures of influence are commonly applied in regression diagnostics ( Belsey, Kuh, and Welsch 2004 ). The first, often referred to as the leverage of a case, derives from what is called the hat matrix . Based solely on each case's scores on the independent variables, the hat matrix tells us how much a change in (or a measurement error on) the dependent variable for that case would affect the overall regression line. The second is Cook's distance , a measure of the extent to which the estimates of all the parameters would change if a given case were omitted from the analysis. Cases with a large leverage or Cook's distance contribute quite a lot to the inferences drawn from a cross‐case analysis. In this sense, such cases are vital for maintaining analytic conclusions. Discovering a significant measurement error on the dependent variable or an important omitted variable for such a case may dramatically revise estimates of the overall relationships. Hence, it may be quite sensible to select influential cases for in‐depth study.

Note that the use of an influential‐case strategy of case selection is limited to instances in which a researcher has reason to be concerned that her results are being driven by one or a few cases. This is most likely to be true in small to moderate‐sized samples. Where N is very large—greater than 1,000, let us say—it is extremely unlikely that a small set of cases (much less an individual case) will play an “influential” role. Of course, there may be influential sets of cases, e.g. countries within a particular continent or cultural region, or persons of Irish extraction. Sets of influential observations are often problematic in a time‐series cross‐section data‐set where each unit (e.g. country) contains multiple observations (through time), and hence may have a strong influence on aggregate results. Still, the general rule is: the larger the sample, the less important individual cases are likely to be and, hence, the less likely a researcher is to use an influential‐case approach to case selection.

6 Crucial Case

Of all the extant methods of case selection perhaps the most storied—and certainly the most controversial—is the crucial‐case method, introduced to the social science world several decades ago by Harry Eckstein. In his seminal essay, Eckstein (1975 , 118) describes the crucial case as one “that must closely fit a theory if one is to have confidence in the theory's validity, or, conversely, must not fit equally well any rule contrary to that proposed.” A case is crucial in a somewhat weaker—but much more common—sense when it is most, or least, likely to fulfill a theoretical prediction. A “most‐likely” case is one that, on all dimensions except the dimension of theoretical interest, is predicted to achieve a certain outcome, and yet does not. It is therefore used to disconfirm a theory. A “least‐likely” case is one that, on all dimensions except the dimension of theoretical interest, is predicted not to achieve a certain outcome, and yet does so. It is therefore used to confirm a theory. In all formulations, the crucial‐case offers a most‐difficult test for an argument, and hence provides what is perhaps the strongest sort of evidence possible in a nonexperimental, single‐case setting.

Since the publication of Eckstein's influential essay, the crucial‐case approach has been claimed in a multitude of studies across several social science disciplines and has come to be recognized as a staple of the case‐study method. 11 Yet the idea of any single case playing a crucial (or “critical”) role is not widely accepted among most methodologists (e.g. Sekhon 2004 ). (Even its progenitor seems to have had doubts.)

Let us begin with the confirmatory (a.k.a. least‐likely) crucial case. The implicit logic of this research design may be summarized as follows. Given a set of facts, we are asked to contemplate the probability that a given theory is true. While the facts matter, to be sure, the effectiveness of this sort of research also rests upon the formal properties of the theory in question. Specifically, the degree to which a theory is amenable to confirmation is contingent upon how many predictions can be derived from the theory and on how “risky” each individual prediction is. In Popper's (1963 , 36) words, “Confirmations should count only if they are the result of risky predictions ; that is to say, if, unenlightened by the theory in question, we should have expected an event which was incompatible with the theory—and event which would have refuted the theory. Every ‘good’ scientific theory is a prohibition; it forbids certain things to happen. The more a theory forbids, the better it is” (see also Popper 1934/1968 ). A risky prediction is therefore one that is highly precise and determinate, and therefore unlikely to be achieved by the product of other causal factors (external to the theory of interest) or through stochastic processes. A theory produces many such predictions if it is fully elaborated, issuing predictions not only on the central outcome of interest but also on specific causal mechanisms, and if it is broad in purview. (The notion of riskiness may also be conceptualized within the Popperian lexicon as degrees of falsifiability .)

These points can also be articulated in Bayesian terms. Colin Howson and Peter Urbach explain: “The degree to which h [a hypothesis] is confirmed by e [a set of evidence] depends … on the extent to which P(eČh) exceeds P (e) , that is, on how much more probable e is relative to the hypothesis and background assumptions than it is relative just to background assumptions.” Again, “confirmation is correlated with how much more probable the evidence is if the hypothesis is true than if it is false” ( Howson and Urlbach 1989 , 86). Thus, the stranger the prediction offered by a theory—relative to what we would normally expect—the greater the degree of confirmation that will be afforded by the evidence. As an intuitive example, Howson and Urbach (1989 , 86) offer the following:

If a soothsayer predicts that you will meet a dark stranger sometime and you do in fact, your faith in his powers of precognition would not be much enhanced: you would probably continue to think his predictions were just the result of guesswork. However, if the prediction also gave the correct number of hairs on the head of that stranger, your previous scepticism would no doubt be severely shaken.

While these Popperian/Bayesian notions 12 are relevant to all empirical research designs, they are especially relevant to case‐study research designs, for in these settings a single case (or, at most, a small number of cases) is required to bear a heavy burden of proof. It should be no surprise, therefore, that Popper's idea of “riskiness” was to be appropriated by case‐study researchers like Harry Eckstein to validate the enterprise of single‐case analysis. (Although Eckstein does not cite Popper the intellectual lineage is clear.) Riskiness, here, is analogous to what is usually referred to as a “most‐ difficult” research design, which in a case‐study research design would be understood as a “least‐likely” case. Note also that the distinction between a “must‐fit” case and a least‐likely case—that, in the event, actually does fit the terms of a theory—is a matter of degree. Cases are more or less crucial for confirming theories. The point is that, in some circumstances, a paucity of empirical evidence may be compensated by the riskiness of the theory.

The crucial‐case research design is, perforce, a highly deductive enterprise; much depends on the quality of the theory under investigation. It follows that the theories most amenable to crucial‐case analysis are those which are lawlike in their precision, degree of elaboration, consistency, and scope. The more a theory attains the status of a causal law, the easier it will be to confirm, or to disconfirm, with a single case. Indeed, risky predictions are common in natural science fields such as physics, which in turn served as the template for the deductive‐nomological (“covering‐law”) model of science that influenced Eckstein and others in the postwar decades (e.g. Hempel 1942 ).

A frequently cited example is the first important empirical demonstration of the theory of relativity, which took the form of a single‐event prediction on the occasion of the May 29, 1919, solar eclipse ( Eckstein 1975 ; Popper 1963 ). Stephen Van Evera (1997 , 66–7) describes the impact of this prediction on the validation of Einstein's theory.

Einstein's theory predicted that gravity would bend the path of light toward a gravity source by a specific amount. Hence it predicted that during a solar eclipse stars near the sun would appear displaced—stars actually behind the sun would appear next to it, and stars lying next to the sun would appear farther from it—and it predicted the amount of apparent displacement. No other theory made these predictions. The passage of this one single‐case‐study test brought the theory wide acceptance because the tested predictions were unique—there was no plausible competing explanation for the predicted result—hence the passed test was very strong.

The strength of this test is the extraordinary fit between the theory and a set of facts found in a single case, and the corresponding lack of fit between all other theories and this set of facts. Einstein offered an explanation of a particular set of anomalous findings that no other existing theory could make sense of. Of course, one must assume that there was no—or limited—measurement error. And one must assume that the phenomenon of interest is largely invariant; light does not bend differently at different times and places (except in ways that can be understood through the theory of relativity). And one must assume, finally, that the theory itself makes sense on other grounds (other than the case of special interest); it is a plausible general theory. If one is willing to accept these a priori assumptions, then the 1919 “case study” provides a very strong confirmation of the theory. It is difficult to imagine a stronger proof of the theory from within an observational (nonexperimental) setting.

In social science settings, by contrast, one does not commonly find single‐case studies offering knockout evidence for a theory. This is, in my view, largely a product of the looseness (the underspecification) of most social science theories. George and Bennett point out that while the thesis of the democratic peace is as close to a “law” as social science has yet seen, it cannot be confirmed (or refuted) by looking at specific causal mechanisms because the causal pathways mandated by the theory are multiple and diverse. Under the circumstances, no single‐case test can offer strong confirmation of the theory ( George and Bennett 2005 , 209).

However, if one adopts a softer version of the crucial‐case method—the least‐likely (most difficult) case—then possibilities abound. Indeed, I suspect that, implicitly , most case‐study work that makes a positive argument focusing on a single case (without a corresponding cross‐case analysis) relies largely on the logic of the least‐ likely case. Rarely is this logic made explicit, except perhaps in a passing phrase or two. Yet the deductive logic of the “risky” prediction is central to the case‐study enterprise. Whether a case study is convincing or not often rests on the reader's evaluation of how strong the evidence for an argument might be, and this in turn—wherever cross‐ case evidence is limited and no manipulated treatment can be devised—rests upon an estimation of the degree of “fit” between a theory and the evidence at hand, as discussed.

Lily Tsai's (2007) investigation of governance at the village level in China employs several in‐depth case studies of villages which are chosen (in part) because of their least‐likely status relative to the theory of interest. Tsai's hypothesis is that villages with greater social solidarity (based on preexisting religious or familial networks) will develop a higher level of social trust and mutual obligation and, as a result, will experience better governance. Crucial cases, therefore, are villages that evidence a high level of social solidarity but which, along other dimensions, would be judged least likely to develop good governance, e.g. they are poor, isolated, and lack democratic institutions or accountability mechanisms from above. “Li Settlement,” in Fujian province, is such a case. The fact that this impoverished village nonetheless boasts an impressive set of infrastructural accomplishments such as paved roads with drainage ditches (a rarity in rural China) suggests that something rather unusual is going on here. Because her case is carefully chosen to eliminate rival explanations, Tsai's conclusions about the special role of social solidarity are difficult to gainsay. How else is one to explain this otherwise anomalous result? This is the strength of the least‐likely case, where all other plausible causal factors for an outcome have been minimized. 13

Jack Levy (2002 , 144) refers to this, evocatively, as a “Sinatra inference:” if it can make it here, it can make it anywhere (see also Khong 1992 , 49; Sagan 1995 , 49; Shafer 1988 , 14–6). Thus, if social solidarity has the hypothesized effect in Li Settlement it should have the same effect in more propitious settings (e.g. where there is greater economic surplus). The same implicit logic informs many case‐study analyses where the intent of the study is to confirm a hypothesis on the basis of a single case.

Another sort of crucial case is employed for the purpose of dis confirming a causal hypothesis. A central Popperian insight is that it is easier to disconfirm an inference than to confirm that same inference. (Indeed, Popper doubted that any inference could be fully confirmed, and for this reason preferred the term “corroborate.”) This is particularly true of case‐study research designs, where evidence is limited to one or several cases. The key proviso is that the theory under investigation must take a consistent (a.k.a. invariant, deterministic) form, even if its predictions are not terrifically precise, well elaborated, or broad.

As it happens, there are a fair number of invariant propositions floating around the social science disciplines (Goertz and Levy forthcoming; Goertz and Starr 2003 ). It used to be argued, for example, that political stability would occur only in countries that are relatively homogeneous, or where existing heterogeneities are mitigated by cross‐cutting cleavages ( Almond 1956 ; Bentley 1908/1967 ; Lipset 1960/1963 ; Truman 1951 ). Arend Lijphart's (1968) study of the Netherlands, a peaceful country with reinforcing social cleavages, is commonly viewed as refuting this theory on the basis of a single in‐depth case analysis. 14

Granted, it may be questioned whether presumed invariant theories are really invariant; perhaps they are better understood as probabilistic. Perhaps, that is, the theory of cross‐cutting cleavages is still true, probabilistically, despite the apparent Dutch exception. Or perhaps the theory is still true, deterministically, within a subset of cases that does not include the Netherlands. (This sort of claim seems unlikely in this particular instance, but it is quite plausible in many others.) Or perhaps the theory is in need of reframing; it is true, deterministically, but applies only to cross‐ cutting ethnic/racial cleavages, not to cleavages that are primarily religious. One can quibble over what it means to “disconfirm” a theory. The point is that the crucial case has, in all these circumstances, provided important updating of a theoretical prior.

Heretofore, I have treated causal factors as dichotomous. Countries have either reinforcing or cross‐cutting cleavages and they have regimes that are either peaceful or conflictual. Evidently, these sorts of parameters are often matters of degree. In this reading of the theory, cases are more or less crucial. Accordingly, the most useful—i.e. most crucial—case for Lijphart's purpose is one that has the most segregated social groups and the most peaceful and democratic track record. In these respects, the Netherlands was a very good choice. Indeed, the degree of disconfirmation offered by this case study is probably greater than the degree of disconfirmation that might have been provided by other cases such as India or Papua New Guinea—countries where social peace has not always been secure. The point is that where variables are continuous rather than dichotomous it is possible to evaluate potential cases in terms of their degree of crucialness .

Note that the crucial‐case method of case‐selection, whether employed in a confirmatory or disconfirmatory mode, cannot be employed in a large‐ N context. This is because an explicit cross‐case model would render the crucial‐case study redundant. Once one identifies the relevant parameters and the scores of all cases on those parameters, one has in effect constructed a cross‐case model that confirms or disconfirms the theory in question. The case study is thenceforth irrelevant, at least as a means of decisive confirmation or disconfirmation. 15 It remains highly relevant as a means of exploring causal mechanisms, of course. Yet, because this objective is quite different from that which is usually associated with the term, I enlist a new term for this technique.

7 Pathway Case

One of the most important functions of case‐study research is the elucidation of causal mechanisms. But which sort of case is most useful for this purpose? Although all case studies presumably shed light on causal mechanisms, not all cases are equally transparent. In situations where a causal hypothesis is clear and has already been confirmed by cross‐case analysis, researchers are well advised to focus on a case where the causal effect of X   1 on Y can be isolated from other potentially confounding factors ( X   2 ). I shall call this a pathway case to indicate its uniquely penetrating insight into causal mechanisms. In contrast to the crucial case, this sort of method is practicable only in circumstances where cross‐case covariational patterns are well studied and where the mechanism linking X   1 and Y remains dim. Because the pathway case builds on prior cross‐case analysis, the problem of case selection must be situated within that sample. There is no standalone pathway case.

The logic of the pathway case is clearest in situations of causal sufficiency—where a causal factor of interest, X   1 , is sufficient by itself (though perhaps not necessary) to account for Y 's value (0 or 1). The other causes of Y , about which we need make no assumptions, are designated as a vector, X   2 .

Note that wherever various causal factors are substitutable for one another, each factor is conceptualized (individually) as sufficient ( Braumoeller 2003 ). Thus, situations of causal equifinality presume causal sufficiency on the part of each factor or set of conjoint factors. An example is provided by the literature on democratization, which stipulates three main avenues of regime change: leadership‐initiated reform, a controlled opening to opposition, or the collapse of an authoritarian regime ( Colomer 1991 ). The case‐study format constrains us to analyze one at a time, so let us limit our scope to the first one—leadership‐initiated reform. So considered, a causal‐pathway case would be one with the following features: (a) democratization, (b) leadership‐initiated reform, (c) no controlled opening to the opposition, (d) no collapse of the previous authoritarian regime, and (e) no other extraneous factors that might affect the process of democratization. In a case of this type, the causal mechanisms by which leadership‐initiated reform may lead to democratization will be easiest to study. Note that it is not necessary to assume that leadership‐initiated reform always leads to democratization; it may or may not be a deterministic cause. But it is necessary to assume that leadership‐initiated reform can sometimes lead to democratization on its own (given certain background features).

Now let us move from these examples to a general‐purpose model. For heuristic purposes, let us presume that all variables in that model are dichotomous (coded as 0 or 1) and that the model is complete (all causes of Y are included). All causal relationships will be coded so as to be positive: X   1 and Y covary as do X   2 and Y . This allows us to visualize a range of possible combinations at a glance.

Recall that the pathway case is always focused, by definition, on a single causal factor, denoted X   1 . (The researcher's focus may shift to other causal factors, but may only focus on one causal factor at a time.) In this scenario, and regardless of how many additional causes of Y there might be (denoted X   2 , a vector of controls), there are only eight relevant case types, as illustrated in Table 28.2 . Identifying these case types is a relatively simple matter, and can be accomplished in a small‐ N sample by the construction of a truth‐table (modeled after Table 28.2 ) or in a large‐ N sample by the use of cross‐tabs.

Notes : X   1 = the variable of theoretical interest. X   2 = a vector of controls (a score of 0 indicates that all control variables have a score of 0, while a score of 1 indicates that all control variables have a score of 1). Y = the outcome of interest. A–H = case types (the N for each case type is indeterminate). G, H = possible pathway cases. Sample size = indeterminate.

Assumptions : (a) all variables can be coded dichotomously (a binary coding of the concept is valid); (b) all independent variables are positively correlated with Y in the general case; ( c ) X   1 is (at least sometimes) a sufficient cause of Y .

Note that the total number of combinations of values depends on the number of control variables, which we have represented with a single vector, X   2 . If this vector consists of a single variable then there are only eight case types. If this vector consists of two variables ( X   2a , X   2b ) then the total number of possible combinations increases from eight (2 3 ) to sixteen (2 4 ). And so forth. However, none of these combinations is relevant for present purposes except those where X   2a and X   2b have the same value (0 or 1). “Mixed” cases are not causal pathway cases, for reasons that should become clear.

The pathway case, following the logic of the crucial case, is one where the causal factor of interest, X   1 , correctly predicts Y while all other possible causes of Y (represented by the vector, X   2 ) make “wrong” predictions. If X   1 is—at least in some circumstances—a sufficient cause of Y , then it is these sorts of cases that should be most useful for tracing causal mechanisms. There are only two such cases in Ta b l e 28.2—G and H. In all other cases, the mechanism running from X   1 to Y would be difficult to discern either because X   1 and Y are not correlated in the usual way (constituting an unusual case, in the terms of our hypothesis) or because other confounding factors ( X   2 ) intrude. In case A, for example, the positive value on Y could be a product of X   1 or X   2 . An in‐depth examination of this case is not likely to be very revealing.

Keep in mind that because the researcher already knows from her cross‐case examination what the general causal relationships are, she knows (prior to the case‐ study investigation) what constitutes a correct or incorrect prediction. In the crucial‐ case method, by contrast, these expectations are deductive rather than empirical. This is what differentiates the two methods. And this is why the causal pathway case is useful principally for elucidating causal mechanisms rather than verifying or falsifying general propositions (which are already more or less apparent from the cross‐case evidence). Of course, we must leave open the possibility that the investigation of causal mechanisms would invalidate a general claim, if that claim is utterly contingent upon a specific set of causal mechanisms and the case study shows that no such mechanisms are present. However, this is rather unlikely in most social science settings. Usually, the result of such a finding will be a reformulation of the causal processes by which X   1 causes Y —or, alternatively, a realization that the case under investigation is aberrant (atypical of the general population of cases).

Sometimes, the research question is framed as a unidirectional cause: one is interested in why 0 becomes 1 (or vice versa) but not in why 1 becomes 0. In our previous example, we asked why democracies fail, not why countries become democratic or authoritarian. So framed, there can be only one type of causal‐pathway case. (Whether regime failure is coded as 0 or 1 is a matter of taste.) Where researchers are interested in bidirectional causality—a movement from 0 to 1 as well as from 1 to 0—there are two possible causal‐pathway cases, G and H. In practice, however, one of these case types is almost always more useful than the other. Thus, it seems reasonable to employ the term “pathway case” in the singular. In order to determine which of these two case types will be more useful for intensive analysis the researcher should look to see whether each case type exhibits desirable features such as: (a) a rare (unusual) value on X   1 or Y (designated “extreme” in our previous discussion), (b) observable temporal variation in X   1 , ( c ) an X   1 / Y relationship that is easier to study (it has more visible features; it is more transparent), or (d) a lower residual (thus indicating a more typical case, within the terms of the general model). Usually, the choice between G and H is intuitively obvious.

Now, let us consider a scenario in which all (or most) variables of concern to the model are continuous, rather than dichotomous. Here, the job of case selection is considerably more complex, for causal “sufficiency” (in the usual sense) cannot be invoked. It is no longer plausible to assume that a given cause can be entirely partitioned, i.e. rival factors eliminated. However, the search for a pathway case may still be viable. What we are looking for in this scenario is a case that satisfies two criteria: (1) it is not an outlier (or at least not an extreme outlier) in the general model and (2) its score on the outcome ( Y ) is strongly influenced by the theoretical variable of interest ( X   1 ), taking all other factors into account ( X   2 ). In this sort of case it should be easiest to “see” the causal mechanisms that lie between X   1 and Y .

Achieving the second desiderata requires a bit of manipulation. In order to determine which (nonoutlier) cases are most strongly affected by X   1 , given all the other parameters in the model, one must compare the size of the residuals for each case in a reduced form model, Y = Constant + X   2 + Res reduced , with the size of the residuals for each case in a full model, Y = Constant + X   2 + X   1 + Res full . The pathway case is that case, or set of cases, which shows the greatest difference between the residual for the reduced‐form model and the full model (ΔResidual). Thus,

Note that the residual for a case must be smaller in the full model than in the reduced‐ form model; otherwise, the addition of the variable of interest ( X   1 ) pulls the case away from the regression line. We want to find a case where the addition of X   1 pushes the case towards the regression line, i.e. it helps to “explain” that case.

As an example, let us suppose that we are interested in exploring the effect of mineral wealth on the prospects for democracy in a society. According to a good deal of work on this subject, countries with a bounty of natural resources—particularly oil—are less likely to democratize (or once having undergone a democratic transition, are more likely to revert to authoritarian rule) ( Barro 1999 ; Humphreys 2005 ; Ross 2001 ). The cross‐country evidence is robust. Yet as is often the case, the causal mechanisms remain rather obscure. In order to better understand this phenomenon it may be worthwhile to exploit the findings of cross‐country regression models in order to identify a country whose regime type (i.e. its democracy “score” on some general index) is strongly affected by its natural‐research wealth, all other things held constant. An analysis of this sort identifies two countries— the United Arab Emirates and Kuwait—with high Δ Residual values and modest residuals in the full model (signifying that these cases are not outliers). Researchers seeking to explore the effect of oil wealth on regime type might do well to focus on these two cases since their patterns of democracy cannot be well explained by other factors—e.g. economic development, religion, European influence, or ethnic fractionalization. The presence of oil wealth in these countries would appear to have a strong independent effect on the prospects for democratization in these cases, an effect that is well modeled by general theory and by the available cross‐case evidence.

To reiterate, the logic of causal “elimination” is much more compelling where variables are dichotomous and where causal sufficiency can be assumed ( X   1 is sufficient by itself, at least in some circumstances, to cause Y ). Where variables are continuous, the strategy of the pathway case is more dubious, for potentially confounding causal factors ( X   2 ) cannot be neatly partitioned. Even so, we have indicated why the selection of a pathway case may be a logical approach to case‐study analysis in many circumstances.

The exceptions may be briefly noted. Sometimes, where all variables in a model are dichotomous, there are no pathway cases, i.e. no cases of type G or H (in Table 28.2 ). This is known as the “empty cell” problem, or a problem of severe causal multicollinearity. The universe of observational data does not always oblige us with cases that allow us to independently test a given hypothesis. Where variables are continuous, the analogous problem is that of a causal variable of interest ( X   1 ) that has only minimal effects on the outcome of interest. That is, its role in the general model is quite minor. In these situations, the only cases that are strongly affected by X   1 —if there are any at all—may be extreme outliers, and these sorts of cases are not properly regarded as providing confirmatory evidence for a proposition, for reasons that are abundantly clear by now.

Finally, it should be clarified that the identification of a causal pathway case does not obviate the utility of exploring other cases. One might, for example, want to compare both sorts of potential pathway cases—G and H—with each other. Many other combinations suggest themselves. However, this sort of multi‐case investigation moves beyond the logic of the causal‐pathway case.

8 Most‐similar Cases

The most‐similar method employs a minimum of two cases. 16 In its purest form, the chosen pair of cases is similar in all respects except the variable(s) of interest. If the study is exploratory (i.e. hypothesis generating), the researcher looks for cases that differ on the outcome of theoretical interest but are similar on various factors that might have contributed to that outcome, as illustrated in Table 28.3 (A) . This is a common form of case selection at the initial stage of research. Often, fruitful analysis begins with an apparent anomaly: two cases are apparently quite similar, and yet demonstrate surprisingly different outcomes. The hope is that intensive study of these cases will reveal one—or at most several—factors that differ across these cases. These differing factors ( X   1 ) are looked upon as putative causes. At this stage, the research may be described by the second diagram in Table 28.3 (B) . Sometimes, a researcher begins with a strong hypothesis, in which case her research design is confirmatory (hypothesis testing) from the get‐go. That is, she strives to identify cases that exhibit different outcomes, different scores on the factor of interest, and similar scores on all other possible causal factors, as illustrated in the second (hypothesis‐testing) diagram in Table 28.3 (B) .

The point is that the purpose of a most‐similar research design, and hence its basic setup, often changes as a researcher moves from an exploratory to a confirmatory mode of analysis. However, regardless of where one begins, the results, when published, look like a hypothesis‐testing research design. Question marks have been removed: (A) becomes (B) in Table 28.3 .

As an example, let us consider Leon Epstein's classic study of party cohesion, which focuses on two “most‐similar” countries, the United States and Canada. Canada has highly disciplined parties whose members vote together on the floor of the House of Commons while the United States has weak, undisciplined parties, whose members often defect on floor votes in Congress. In explaining these divergent outcomes, persistent over many years, Epstein first discusses possible causal factors that are held more or less constant across the two cases. Both the United States and Canada inherited English political cultures, both have large territories and heterogeneous populations, both are federal, and both have fairly loose party structures with strong regional bases and a weak center. These are the “control” variables. Where they differ is in one constitutional feature: Canada is parliamentary while the United States is presidential. And it is this institutional difference that Epstein identifies as the crucial (differentiating) cause. (For further examples of the most‐similar method see Brenner 1976 ; Hamilton 1977 ; Lipset 1968 ; Miguel 2004 ; Moulder 1977 ; Posner 2004 .)

X   1 = the variable of theoretical interest. X   2 = a vector of controls. Y = the outcome of interest.

Several caveats apply to any most‐similar analysis (in addition to the usual set of assumptions applying to all case‐study analysis). First, each causal factor is understood as having an independent and additive effect on the outcome; there are no “interaction” effects. Second, one must code cases dichotomously (high/low, present/absent). This is straightforward if the underlying variables are also dichotomous (e.g. federal/unitary). However, it is often the case that variables of concern in the model are continuous (e.g. party cohesion). In this setting, the researcher must “dichotomize” the scoring of cases so as to simplify the two‐case analysis. (Some flexibility is admissible on the vector of controls ( X   2 ) that are “held constant” across the cases. Nonidentity is tolerable if the deviation runs counter to the predicted hypothesis. For example, Epstein describes both the United States and Canada as having strong regional bases of power, a factor that is probably more significant in recent Canadian history than in recent American history. However, because regional bases of power should lead to weaker parties, rather than stronger parties, this element of nonidentity does not challenge Epstein's conclusions. Indeed, it sets up a most‐difficult research scenario, as discussed above.)

In one respect the requirements for case control are not so stringent. Specifically, it is not usually necessary to measure control variables (at least not with a high degree of precision) in order to control for them. If two countries can be assumed to have similar cultural heritages one needn't worry about constructing variables to measure that heritage. One can simply assert that, whatever they are, they are more or less constant across the two cases. This is similar to the technique employed in a randomized experiment, where the researcher typically does not attempt to measure all the factors that might affect the causal relationship of interest. She assumes, rather, that these unknown factors have been neutralized across the treatment and control groups by randomization or by the choice of a sample that is internally homogeneous.

The most useful statistical tool for identifying cases for in‐depth analysis in a most‐ similar setting is probably some variety of matching strategy—e.g. exact matching, approximate matching, or propensity‐score matching. 17 The product of this procedure is a set of matched cases that can be compared in whatever way the researcher deems appropriate. These are the “most‐similar” cases. Rosenbaum and Silber (2001 , 223) summarize:

Unlike model‐based adjustments, where [individuals] vanish and are replaced by the coefficients of a model, in matching, ostensibly comparable patterns are compared directly, one by one. Modern matching methods involve statistical modeling and combinatorial algorithms, but the end result is a collection of pairs or sets of people who look comparable, at least on average. In matching, people retain their integrity as people, so they can be examined and their stories can be told individually.

Matching, conclude the authors, “facilitates, rather than inhibits, thick description” ( Rosenbaum and Silber 2001 , 223).

In principle, the same matching techniques that have been used successfully in observational studies of medical treatments might also be adapted to the study of nation states, political parties, cities, or indeed any traditional paired cases in the social sciences. Indeed, the current popularity of matching among statisticians—relative, that is, to garden‐variety regression models—rests upon what qualitative researchers would recognize as a “case‐based” approach to causal analysis. If Rosenbaum and Silber are correct, it may be perfectly reasonable to appropriate this large‐ N method of analysis for case‐study purposes.

As with other methods of case selection, the most‐similar method is prone to problems of nonrepresentativeness. If employed in a qualitative fashion (without a systematic cross‐case selection strategy), potential biases in the chosen case must be addressed in a speculative way. If the researcher employs a matching technique of case selection within a large‐ N sample, the problem of potential bias can be addressed by assuring the choice of cases that are not extreme outliers, as judged by their residuals in the full model. Most‐similar cases should also be “typical” cases, though some scope for deviance around the regression line may be acceptable for purposes of finding a good fit among cases.

X   1 = the variable of theoretical interest. X   2a–d = a vector of controls. Y = the outcome of interest.

9 Most‐different Cases

A final case‐selection method is the reverse image of the previous method. Here, variation on independent variables is prized, while variation on the outcome is eschewed. Rather than looking for cases that are most‐similar, one looks for cases that are most‐ different . Specifically, the researcher tries to identify cases where just one independent variable ( X   1 ), as well as the dependent variable ( Y ), covary, while all other plausible factors ( X   2a–d ) show different values. 18

The simplest form of this two‐case comparison is illustrated in Table 28.4 . Cases A and B are deemed “most different,” though they are similar in two essential respects— the causal variable of interest and the outcome.

As an example, I follow Marc Howard's (2003) recent work, which explores the enduring impact of Communism on civil society. 19 Cross‐national surveys show a strong correlation between former Communist regimes and low social capital, controlling for a variety of possible confounders. It is a strong result. Howard wonders why this relationship is so strong and why it persists, and perhaps even strengthens, in countries that are no longer socialist or authoritarian. In order to answer this question, he focuses on two most‐different cases, Russia and East Germany. These two countries were quite different—in all ways other than their Communist experience— prior to the Soviet era, during the Soviet era (since East Germany received substantial subsidies from West Germany), and in the post‐Soviet era, as East Germany was absorbed into West Germany. Yet, they both score near the bottom of various cross‐ national indices intended to measure the prevalence of civic engagement in the current era. Thus, Howard's (2003 , 6–9) case selection procedure meets the requirements of the most‐different research design: Variance is found on all (or most) dimensions aside from the key factor of interest (Communism) and the outcome (civic engagement).

What leverage is brought to the analysis from this approach? Howard's case studies combine evidence drawn from mass surveys and from in‐depth interviews of small, stratified samples of Russians and East Germans. (This is a good illustration, incidentally, of how quantitative and qualitative evidence can be fruitfully combined in the intensive study of several cases.) The product of this analysis is the identification of three causal pathways that, Howard (2003 , 122) claims, help to explain the laggard status of civil society in post‐Communist polities: “the mistrust of communist organizations, the persistence of friendship networks, and the disappointment with post‐communism.” Simply put, Howard (2003 , 145) concludes, “a great number of citizens in Russia and Eastern Germany feel a strong and lingering sense of distrust of any kind of public organization, a general satisfaction with their own personal networks (accompanied by a sense of deteriorating relations within society overall), and disappointment in the developments of post‐communism.”

The strength of this most‐different case analysis is that the results obtained in East Germany and Russia should also apply in other post‐Communist polities (e.g. Lithuania, Poland, Bulgaria, Albania). By choosing a heterogeneous sample, Howard solves the problem of representativeness in his restricted sample. However, this sample is demonstrably not representative across the population of the inference, which is intended to cover all countries of the world.

More problematic is the lack of variation on key causal factors of interest— Communism and its putative causal pathways. For this reason, it is difficult to reach conclusions about the causal status of these factors on the basis of the most‐different analysis alone. It is possible, that is, that the three causal pathways identified by Howard also operate within polities that never experienced Communist rule.

Nor does it seem possible to conclusively eliminate rival hypotheses on the basis of this most‐different analysis. Indeed, this is not Howard's intention. He wishes merely to show that whatever influence on civil society might be attributed to economic, cultural, and other factors does not exhaust this subject.

My considered judgment is that the most‐different research design provides minimal leverage into the problem of why Communist systems appear to suppress civic engagement, years after their disappearance. Fortunately, this is not the only research design employed by Howard in his admirable study. Indeed, the author employs two other small‐ N cross‐case methods, as well as a large‐ N cross‐country statistical analysis. These methods do most of the analytic work. East Germany may be regarded as a causal pathway case (see above). It has all the attributes normally assumed to foster civic engagement (e.g. a growing economy, multiparty competition, civil liberties, a free press, close association with Western European culture and politics), but nonetheless shows little or no improvement on this dimension during the post‐ transition era ( Howard 2003 , 8). It is plausible to attribute this lack of change to its Communist past, as Howard does, in which case East Germany should be a fruitful case for the investigation of causal mechanisms. The contrast between East and West Germany provides a most‐similar analysis since the two polities share virtually everything except a Communist past. This variation is also deftly exploited by Howard.

I do not wish to dismiss the most‐different research method entirely. Surely, Howard's findings are stronger with the intensive analysis of Russia than they would be without. Yet his book would not stand securely on the empirical foundation provided by most‐different analysis alone. If one strips away the pathway‐case (East Germany) and the most‐similar analysis (East/West Germany) there is little left upon which to base an analysis of causal relations (aside from the large‐ N cross‐national analysis). Indeed, most scholars who employ the most‐different method do so in conjunction with other methods. 20 It is rarely, if ever, a standalone method. 21

Generalizing from this discussion of Marc Howard's work, I offer the following summary remarks on the most‐different method of case analysis. (I leave aside issues faced by all case‐study analyses, issues that are explored in Gerring 2007 .)

Let us begin with a methodological obstacle that is faced by both Millean styles of analysis—the necessity of dichotomizing every variable in the analysis. Recall that, as with most‐similar analysis, differences across cases must generally be sizeable enough to be interpretable in an essentially dichotomous fashion (e.g. high/low, present/absent) and similarities must be close enough to be understood as essentially identical (e.g. high/high, present/present). Otherwise the results of a Millean style analysis are not interpretable. The problem of “degrees” is deadly if the variables under consideration are, by nature, continuous (e.g. GDP). This is a particular concern in Howard's analysis, where East Germany scores somewhat higher than Russia in civic engagement; they are both low, but Russia is quite a bit lower. Howard assumes that this divergence is minimal enough to be understood as a difference of degrees rather than of kinds, a judgment that might be questioned. In these respects, most‐different analysis is no more secure—but also no less—than most‐similar analysis.

In one respect, most‐different analysis is superior to most‐similar analysis. If the coding assumptions are sound, the most‐different research design may be quite useful for eliminating necessary causes . Causal factors that do not appear across the chosen cases—e.g. X   2a–d in Table 28.4 —are evidently unnecessary for the production of Y . However, it does not follow that the most‐different method is the best method for eliminating necessary causes. Note that the defining feature of this method is the shared element across cases— X   1 in Table 28.4 . This feature does not help one to eliminate necessary causes. Indeed, if one were focused solely on eliminating necessary causes one would presumably seek out cases that register the same outcomes and have maximum diversity on other attributes. In Table 28.4 , this would be a set of cases that satisfy conditions X   2a–d , but not X   1 . Thus, even the presumed strength of the most‐different analysis is not so strong.

Usually, case‐study analysis is focused on the identification (or clarification) of causal relations, not the elimination of possible causes. In this setting, the most‐ different technique is useful, but only if assumptions of causal uniqueness hold. By “causal uniqueness,” I mean a situation in which a given outcome is the product of only one cause: Y cannot occur except in the presence of X . X is necessary, and in some situations (given certain background conditions) sufficient, to cause Y . 22

Consider the following hypothetical example. Suppose that a new disease, about which little is known, has appeared in Country A. There are hundreds of infected persons across dozens of affected communities in that country. In Country B, located at the other end of the world, several new cases of the disease surface in a single community. In this setting, we can imagine two sorts of Millean analyses. The first examines two similar communities within Country A, one of which has developed the disease and the other of which has not. This is the most‐similar style of case comparison, and focuses accordingly on the identification of a difference between the two cases that might account for variation across the sample. A second approach focuses on communities where the disease has appeared across the two countries and searches for any similarities that might account for these similar outcomes. This is the most‐different research design.

Both are plausible approaches to this particular problem, and we can imagine epidemiologists employing them simultaneously. However, the most‐different design demands stronger assumptions about the underlying factors at work. It supposes that the disease arises from the same cause in any setting. This is often a reasonable operating assumption when one is dealing with natural phenomena, though there are certainly many exceptions. Death, for example, has many causes. For this reason, it would not occur to us to look for most‐different cases of high mortality around the world. In order for the most‐different research design to effectively identify a causal factor at work in a given outcome, the researcher must assume that X   1 —the factor held constant across the diverse cases—is the only possible cause of Y (see Table 28.4 ). This assumption rarely holds in social‐scientific settings. Most outcomes of interest to anthropologists, economists, political scientists, and sociologists have multiple causes. There are many ways to win an election, to build a welfare state, to get into a war, to overthrow a government, or—returning to Marc Howard's work—to build a strong civil society. And it is for this reason that most‐different analysis is rarely applied in social science work and, where applied, is rarely convincing.

If this seems a tad severe, there is a more charitable way of approaching the most‐different method. Arguably, this is not a pure “method” at all but merely a supplement, a way of incorporating diversity in the sub‐sample of cases that provide the unusual outcome of interest. If the unusual outcome is revolutions, one might wish to encompass a wide variety of revolutions in one's analysis. If the unusual outcome is post‐Communist civil society, it seems appropriate to include a diverse set of post‐Communist polities in one's sample of case studies, as Marc Howard does. From this perspective, the most‐different method (so‐called) might be better labeled a diverse‐case method, as explored above.

10 Conclusions

In order to be a case of something broader than itself, the chosen case must be representative (in some respects) of a larger population. Otherwise—if it is purely idiosyncratic (“unique”)—it is uninformative about anything lying outside the borders of the case itself. A study based on a nonrepresentative sample has no (or very little) external validity. To be sure, no phenomenon is purely idiosyncratic; the notion of a unique case is a matter that would be difficult to define. One is concerned, as always, with matters of degree. Cases are more or less representative of some broader phenomenon and, on that score, may be considered better or worse subjects for intensive analysis. (The one exception, as noted, is the influential case.)

Of all the problems besetting case‐study analysis, perhaps the most persistent— and the most persistently bemoaned—is the problem of sample bias ( Achen and Snidal 1989 ; Collier and Mahoney 1996 ; Geddes 1990 ; King, Keohane, and Verba 1994 ; Rohlfing 2004 ; Sekhon 2004 ). Lisa Martin (1992 , 5) finds that the overemphasis of international relations scholars on a few well‐known cases of economic sanctions— most of which failed to elicit any change in the sanctioned country—“has distorted analysts view of the dynamics and characteristics of economic sanctions.” Barbara Geddes (1990) charges that many analyses of industrial policy have focused exclusively on the most successful cases—primarily the East Asian NICs—leading to biased inferences. Anna Breman and Carolyn Shelton (2001) show that case‐study work on the question of structural adjustment is systematically biased insofar as researchers tend to focus on disaster cases—those where structural adjustment is associated with very poor health and human development outcomes. These cases, often located in sub‐Saharan Africa, are by no means representative of the entire population. Consequently, scholarship on the question of structural adjustment is highly skewed in a particular ideological direction (against neoliberalism) (see also Gerring, Thacker, and Moreno 2005) .

These examples might be multiplied many times. Indeed, for many topics the most‐studied cases are acknowledged to be less than representative. It is worth reflecting upon the fact that our knowledge of the world is heavily colored by a few “big” (populous, rich, powerful) countries, and that a good portion of the disciplines of economics, political science, and sociology are built upon scholars' familiarity with the economics, political science, and sociology of one country, the United States. 23 Case‐study work is particularly prone to problems of investigator bias since so much rides on the researcher's selection of one (or a few) cases. Even if the investigator is unbiased, her sample may still be biased simply by virtue of “random” error (which may be understood as measurement error, error in the data‐generation process, or as an underlying causal feature of the universe).

There are only two situations in which a case‐study researcher need not be concerned with the representativeness of her chosen case. The first is the influential case research design, where a case is chosen because of its possible influence on a cross‐case model, and hence is not expected to be representative of a larger sample. The second is the deviant‐case method, where the chosen case is employed to confirm a broader cross‐case argument to which the case stands as an apparent exception. Yet even here the chosen case is expected to be representative of a broader set of cases—those, in particular, that are poorly explained by the extant model.

In all other circumstances, cases must be representative of the population of interest in whatever ways might be relevant to the proposition in question. Note that where a researcher is attempting to disconfirm a deterministic proposition the question of representativeness is perhaps more appropriately understood as a question of classification: Is the chosen case appropriately classified as a member of the designated population? If so, then it is fodder for a disconfirming case study.

If the researcher is attempting to confirm a deterministic proposition, or to make probabilistic arguments about a causal relationship, then the problem of representativeness is of the more usual sort: Is case A unit‐homogeneous relative to other cases in the population? This is not an easy matter to test. However, in a large‐ N context the residual for that case (in whatever model the researcher has greatest confidence in) is a reasonable place to start. Of course, this test is only as good as the model at hand. Any incorrect specifications or incorrect modeling procedures will likely bias the results and give an incorrect assessment of each case's “typicality.” In addition, there is the possibility of stochastic error, errors that cannot be modeled in a general framework. Given the explanatory weight that individual cases are asked to bear in a case‐study analysis, it is wise to consider more than just the residual test of representativeness. Deductive logic and an in‐depth knowledge of the case in question are often more reliable tools than the results of a cross‐case model.

In any case, there is no dispensing with the question. Case studies (with the two exceptions already noted) rest upon an assumed synecdoche: The case should stand for a population. If this is not true, or if there is reason to doubt this assumption, then the utility of the case study is brought severely into question.

Fortunately, there is some safety in numbers. Insofar as case‐study evidence is combined with cross‐case evidence the issue of sample bias is mitigated. Indeed, the suspicion of case‐study work that one finds in the social sciences today is, in my view, a product of a too‐literal interpretation of the case‐study method. A case study tout court is thought to mean a case study tout seul . Insofar as case studies and cross‐case studies can be enlisted within the same investigation (either in the same study or by reference to other studies in the same subfield), problems of representativeness are less worrisome. This is the virtue of cross‐level work, a.k.a. “triangulation.”

11 Ambiguities

Before concluding, I wish to draw attention to two ambiguities in case‐selection strategies in case‐study research. The first concerns the admixture of several case‐ selection strategies. The second concerns the changing status of a case as a study proceeds.

Some case studies follow only one strategy of case selection. They are typical , diverse , extreme , deviant , influential , crucial , pathway , most‐similar , or most‐different research designs, as discussed. However, many case studies mix and match among these case‐selection strategies. Indeed, insofar as all case studies seek representative samples, they are always in search of “typical” cases. Thus, it is common for writers to declare that their case is, for example, both extreme and typical; it has an extreme value on X   1 or Y but is not, in other respects, idiosyncratic. There is not much that one can say about these combinations of strategies except that, where the cases allow for a variety of empirical strategies, there is no reason not to pursue them. And where the same cases can serve several functions at once (without further effort on the researcher's part), there is little cost to a multi‐pronged approach to case analysis.

The second issue that deserves emphasis is the changing status of a case during the course of a researcher's investigation—which may last for years, if not decades. The problem is acute wherever a researcher begins in an exploratory mode and proceeds to hypothesis‐testing (that is, she develops a specific X   1 / Y proposition) or where the operative hypothesis or key control variable changes (a new causal factor is discovered or another outcome becomes the focus of analysis). Things change. And it is the mark of a good researcher to keep her mind open to new evidence and new insights. Too often, methodological discussions give the misleading impression that hypotheses are clear and remain fixed over the course of a study's development. Nothing could be further from the truth. The unofficial transcripts of academia— accessible in informal settings, where researchers let their guards down (particularly if inebriated)—are filled with stories about dead‐ends, unexpected findings, and drastically revised theory chapters. It would be interesting, in this vein, to compare published work with dissertation prospectuses and fellowship applications. I doubt if the correlation between these two stages of research is particularly strong.

Research, after all, is about discovery, not simply the verification or falsification of static hypotheses. That said, it is also true that research on a particular topic should move from hypothesis generating to hypothesis‐testing. This marks the progress of a field, and of a scholar's own work. As a rule, research that begins with an open‐ended ( X ‐ or Y ‐centered) analysis should conclude with a determinate X   1 / Y hypothesis.

The problem is that research strategies that are ideal for exploration are not always ideal for confirmation. The extreme‐case method is inherently exploratory since there is no clear causal hypothesis; the researcher is concerned merely to explore variation on a single dimension ( X or Y ). Other methods can be employed in either an open‐ ended (exploratory) or a hypothesis‐testing (confirmatory/disconfirmatory) mode. The difficulty is that once the researcher has arrived at a determinate hypothesis the originally chosen research design may no longer appear to be so well designed.

This is unfortunate, but inevitable. One cannot construct the perfect research design until (a) one has a specific hypothesis and (b) one is reasonably certain about what one is going to find “out there” in the empirical world. This is particularly true of observational research designs, but it also applies to many experimental research designs: Usually, there is a “good” (informative) finding, and a finding that is less insightful. In short, the perfect case‐study research design is usually apparent only ex post facto .

There are three ways to handle this. One can explain, straightforwardly, that the initial research was undertaken in an exploratory fashion, and therefore not constructed to test the specific hypothesis that is—now—the primary argument. Alternatively, one can try to redesign the study after the new (or revised) hypothesis has been formulated. This may require additional field research or perhaps the integration of additional cases or variables that can be obtained through secondary sources or through consultation of experts. A final approach is to simply jettison, or de‐emphasize, the portion of research that no longer addresses the (revised) key hypothesis. A three‐case study may become a two‐case study, and so forth. Lost time and effort are the costs of this downsizing.

In the event, practical considerations will probably determine which of these three strategies, or combinations of strategies, is to be followed. (They are not mutually exclusive.) The point to remember is that revision of one's cross‐case research design is normal and perhaps to be expected. Not all twists and turns on the meandering trail of truth can be anticipated.

12 Are There Other Methods of Case Selection?

At the outset of this chapter I summarized the task of case selection as a matter of achieving two objectives: representativeness (typicality) and variation (causal leverage). Evidently, there are other objectives as well. For example, one wishes to identify cases that are independent of each other. If chosen cases are affected by each other (sometimes known as Galton's problem or a problem of diffusion), this problem must be corrected before analysis can take place. I have neglected this issue because it is usually apparent to the researcher and, in any case, there are no simple techniques that might be utilized to correct for such biases. (For further discussion of this and other factors impinging upon case selection see Gerring 2001 , 178–81.)

I have also disregarded pragmatic/logistical issues that might affect case selection. Evidently, case selection is often influenced by a researcher's familiarity with the language of a country, a personal entrée into that locale, special access to important data, or funding that covers one archive rather than another. Pragmatic considerations are often—and quite rightly—decisive in the case‐selection process.

A final consideration concerns the theoretical prominence of a particular case within the literature on a subject. Researchers are sometimes obliged to study cases that have received extensive attention in previous studies. These are sometimes referred to as “paradigmatic” cases or “exemplars” ( Flyvbjerg 2004 , 427).

However, neither pragmatic/logistical utility nor theoretical prominence qualifies as a methodological factor in case selection. That is, these features of a case have no bearing on the validity of the findings stemming from a study. As such, it is appropriate to grant these issues a peripheral status in this chapter.

One final caveat must be issued. While it is traditional to distinguish among the tasks of case selection and case analysis, a close look at these processes shows them to be indistinct and overlapping. One cannot choose a case without considering the sort of analysis that it might be subjected to, and vice versa. Thus, the reader should consider choosing cases by employing the nine techniques laid out in this chapter along with any considerations that might be introduced by virtue of a case's quasi‐experimental qualities, a topic taken up elsewhere ( Gerring 2007 , ch. 6 ).

Abadie, A. , Drukker, D. , Herr, J. L. , and Imbens, G. W.   2001 . Implementing matching estimators for average treatment effects in Stata.   Stata Journal , 1: 1–18.

Google Scholar

Abbott, A.   2001 . Time Matters: On Theory and Method . Chicago: University of Chicago Press.

Google Preview

——  and Tsay, A.   2000 . Sequence analysis and optimal matching methods in sociology.   Sociological Methods and Research , 29: 3–33. 10.1177/0049124100029001001

——  and Forrest, J.   1986 . Optimal matching methods for historical sequences.   Journal of Interdisciplinary History , 16: 471–94. 10.2307/204500

Achen, C. H. , and Snidal, D.   1989 . Rational deterrence theory and comparative case studies.   World Politics , 41: 143–69. 10.2307/2010405

Allen, W. S.   1965 . The Nazi Seizure of Power: The Experience of a Single German Town, 1930–1935 . New York: Watts.

Almond, G. A.   1956 . Comparative political systems.   Journal of Politics , 18: 391–409.

Amenta, E.   1991 . Making the most of a case study: theories of the welfare state and the American experience. Pp. 172–94 in Issues and Alternatives in Comparative Social Research ed. C. C. Ragin . Leiden: E. J. Brill.

Barro, R. J.   1999 . Determinants of democracy.   Journal of Political Economy , 107: 158–83. 10.1086/250107

Belsey, D. A. , Kuh, E. , and Welsch, R. E.   2004 . Regression Diagnostics: Identifying Influential Data and Sources of Collinearity . New York: Wiley.

Bennett, A. , Lepgold, J. , and Unger, D.   1994 . Burden‐sharing in the Persian Gulf War.   International Organization , 48: 39–75. 10.1017/S0020818300000813

Bentley, A. 1908/ 1967 . The Process of Government . Cambridge, Mass.: Harvard University Press.

Brady, H. E. , and Collier, D. (eds.) 2004 . Rethinking Social Inquiry: Diverse Tools, Shared Standards . Lanham, Md.: Rowman and Littlefield.

Braumoeller, B. F.   2003 . Causal complexity and the study of politics.   Political Analysis , 11: 209–33. 10.1093/pan/mpg012

Breman, A. , and Shelton, C. 2001. Structural adjustment and health: a literature review of the debate, its role‐players and presented empirical evidence. CMH Working Paper Series, Paper No. WG6: 6. WHO, Commission on Macroeconomics and Health.

Brenner, R.   1976 . Agrarian class structure and economic development in pre‐industrial Europe.   Past and Present , 70: 30–75. 10.1093/past/70.1.30

Browne, A.   1987 . When Battered Women Kill . New York: Free Press.

Buchbinder, S. , and Vittinghoff, E.   1999 . HIV‐infected long‐term nonprogressors: epidemiology, mechanisms of delayed progression, and clinical and research implications.   Microbes Infect , 1: 1113–20. 10.1016/S1286-4579(99)00204-X

Cohen, M. R. , and Nagel, E.   1934 . An Introduction to Logic and Scientific Method . New York: Harcourt, Brace and Company.

Collier, D. , and Mahoney, J.   1996 . Insights and pitfalls: selection bias in qualitative research.   World Politics , 49: 56–91. 10.1353/wp.1996.0023

Collier, R. B. , and Collier, D. 1991/ 2002 . Shaping the Political Arena: Critical Junctures, the Labor Movement, and Regime Dynamics in Latin America . Notre Dame, Ind.: University of Notre Dame Press.

Colomer, J. M.   1991 . Transitions by agreement: modeling the Spanish way.   American Political Science Review , 85: 1283–302. 10.2307/1963946

Converse, P. E. , and Dupeux, G.   1962 . Politicization of the electorate in France and the United States.   Public Opinion Quarterly , 16: 1–23. 10.1086/267067

Coppedge, M. J. 2004. The conditional impact of the economy on democracy in Latin America. Presented at the conference “Democratic Advancements and Setbacks: What Have We Learnt?”, Uppsala University, June 11–13.

De Felice, E. G.   1986 . Causal inference and comparative methods.   Comparative Political Studies , 19: 415–37. 10.1177/0010414086019003005

Desch, M. C.   2002 . Democracy and victory: why regime type hardly matters.   International Security , 27: 5–47. 10.1162/016228802760987815

Deyo, F. (ed.) 1987 . The Political Economy of the New Asian Industrialism . Ithaca, NY: Cornell University Press.

Dion, D.   1998 . Evidence and inference in the comparative case study.   Comparative Politics , 30: 127–45. 10.2307/422284

Eckstein, H.   1975 . Case studies and theory in political science. In Handbook of Political Science , vii: Political Science: Scope and Theory , ed. F. I. Greenstein and N. W. Polsby . Reading, Mass.: Addison‐Wesley.

Eggan, F.   1954 . Social anthropology and the method of controlled comparison.   American Anthropologist , 56: 743–63. 10.1525/aa.1954.56.5.02a00020

Elman, C.   2003 . Lessons from Lakatos. In Progress in International Relations Theory: Appraising the Field , ed. C. Elman and M. F. Elman . Cambridge, Mass.: MIT Press.

——  2005 . Explanatory typologies in qualitative studies of international politics.   International Organization , 59: 293–326.

Emigh, R.   1997 . The power of negative thinking: the use of negative case methodology in the development of sociological theory.   Theory and Society , 26: 649–84. 10.1023/A:1006896217647

Epstein, L. D.   1964 . A comparative study of Canadian parties.   American Political Science Review , 58: 46–59. 10.2307/1952754

Ertman, T.   1997 . Birth of the Leviathan: Building States and Regimes in Medieval and Early Modern Europe . Cambridge: Cambridge University Press.

Esping‐Andersen, G.   1990 . The Three Worlds of Welfare Capitalism . Princeton, NJ: Princeton University Press.

Flyvbjerg, B.   2004 . Five misunderstandings about case‐study research. Pp. 420–34 in Qualitative Research Practice , ed. C. Seale , G. Gobo , J. F. Gubrium , and D. Silverman . London: Sage.

Geddes, B.   1990 . How the cases you choose affect the answers you get: selection bias in comparative politics. In Political Analysis , vol. ii, ed. J. A. Stimson . Ann Arbor: University of Michigan Press.

——  2003 . Paradigms and Sand Castles: Theory Building and Research Design in Comparative Politics . Ann Arbor: University of Michigan Press.

George, A. L. , and Bennett, A.   2005 . Case Studies and Theory Development . Cambridge, Mass.: MIT Press.

——  and Smoke, R.   1974 . Deterrence in American Foreign Policy: Theory and Practice . New York: Columbia University Press.

Gerring, J.   2001 . Social Science Methodology: A Criterial Framework . Cambridge: Cambridge University Press.

——  2007 . Case Study Research: Principles and Practices . Cambridge: Cambridge University Press.

——  Thacker, S. and Moreno, C. 2005. Do neoliberal policies save lives? Unpublished manuscript.

Goertz, G. and Starr, H. (eds.) 2003 . Necessary Conditions: Theory, Methodology and Applications . New York: Rowman and Littlefield.

——  and Levy, J. (eds.) forthcoming. Causal explanations, necessary conditions, and case studies: World War I and the end of the Cold War. Manuscript.

Goodin, R. E. and Smitsman, A.   2000 . Placing welfare states: the Netherlands as a crucial test case.   Journal of Comparative Policy Analysis , 2: 39–64. 10.1080/13876980008412635

Gujarati, D. N.   2003 . Basic Econometrics , 4th edn. New York: McGraw‐Hill.

Hamilton, G. G.   1977 . Chinese consumption of foreign commodities: a comparative perspective.   American Sociological Review , 42: 877–91. 10.2307/2094574

Haynes, B. F.   Pantaleo, G. and Fauci, A. S.   1996 . Toward an understanding of the correlates of protective immunity to HIV infection.   Science , 271: 324–8. 10.1126/science.271.5247.324

Hempel, C. G.   1942 . The function of general laws in history.   Journal of Philosophy , 39: 35–48. 10.2307/2017635

Ho, D. E.   Imai, K.   King, G. and Stuart, E. A. 2004. Matching as nonparametric preprocessing for reducing model dependence in parametric causal inference. Manuscript.

Howard, M. M.   2003 . The Weakness of Civil Society in Post‐Communist Europe . Cambridge: Cambridge University Press.

Howson, C. and Urbach, P.   1989 . Scientific Reasoning: The Bayesian Approach . La Salle, Ill.: Open Court.

Humphreys, M.   2005 . Natural resources, conflict, and conflict resolution: uncovering the mechanisms.   Journal of Conflict Resolution , 49: 508–37. 10.1177/0022002705277545

Jenicek, M.   2001 . Clinical Case Reporting in Evidence‐Based Medicine , 2nd edn. Oxford: Oxford University Press.

Karl, T. L.   1997 . The Paradox of Plenty: Oil Booms and Petro‐states . Berkeley: University of California Press.

Kazancigil, A.   1994 . The deviant case in comparative analysis: high stateness in comparative analysis. Pp. 213–38 in Comparing Nations: Concepts, Strategies, Substance , ed. M. Dogan and A. Kazancigil . Cambridge: Blackwell.

Kemp, K. A.   1986 . Race, ethnicity, class and urban spatial conflict: Chicago as a crucial case   Urban Studies , 23: 197–208. 10.1080/00420988620080231

Kendall, P. L. and Wolf, K. M. 1949/ 1955 . The analysis of deviant cases in communications research. In Communications Research, 1948–1949 , ed. P. F. Lazarsfeld and F. N. Stanton. New York: Harper and Brothers. Reprinted as pp. 167–70 in The Language of Social Research , ed. P. F. Lazarsfeld and M. Rosenberg . New York: Free Press.

Kennedy, C. H.   2005 . Single‐case Designs for Educational Research . Boston: Allyn and Bacon.

Kennedy, P.   2003 . A Guide to Econometrics , 5th edn. Cambridge, Mass.: MIT Press.

Khong, Y. F.   1992 . Analogies at War: Korea, Munich, Dien Bien Phu, and the Vietnam Decisions of 1965 . Princeton, NJ: Princeton University Press.

King, G.   Keohane, R. O. and Verba, S.   1994 . Designing Social Inquiry: Scientific Inference in Qualitative Research . Princeton, NJ: Princeton University Press.

Lakatos, I.   1978 . The Methodology of Scientific Research Programmes . Cambridge: Cambridge University Press.

Lazarsfeld, P. F. and Barton, A. H.   1951 . Qualitative measurement in the social sciences: classification, typologies, and indices. In The Policy Sciences , ed. D. Lerner and H. D. Lass‐ well. Stanford, Calif.: Stanford University Press.

Levy, J. S.   2002 . Qualitative methods in international relations. In Evaluating Methodology in International Studies , ed. F. P. Harvey and M. Brecher. Ann Arbor: University of Michigan Press.

Lijphart, A.   1968 . The Politics of Accommodation: Pluralism and Democracy in the Netherlands . Berkeley: University of California Press.

——  1969 . Consociational democracy.   World Politics , 21: 207–25. 10.2307/2009820

——  1971 . Comparative politics and the comparative method. American Political Science Review , 65: 682–93.

——  1975 . The comparable cases strategy in comparative research.   Comparative Political Studies , 8: 158–77.

Lipset, S. M.   1959 . Some social requisites of democracy: economic development and political development.   American Political Science Review , 53: 69–105. 10.2307/1951731

——  1960/ 1963 . Political Man: The Social Bases of Politics . Garden City, NY: Anchor.

——  1968 . Agrarian Socialism: The Cooperative Commonwealth Federation in Saskatchewan. A Study in Political Sociology . Garden City, NY: Doubleday.

——  Trow, M. A. and Coleman, J. S.   1956 . Union Democracy: The Internal Politics of the International Typographical Union . New York: Free Press.

Lynd, R. S. and Lynd, H. M. 1929/ 1956 . Middletown: A Study in American Culture . New York: Harcourt, Brace.

Mahoney, J. and Goertz, G.   2004 . The possibility principle: choosing negative cases in comparative research.   American Political Science Review , 98: 653–69.

Martin, L. L.   1992 . Coercive Cooperation: Explaining Multilateral Economic Sanctions .Princeton, NJ: Princeton University Press.

Mayo, D. G.   1996 . Error and the Growth of Experimental Knowledge . Chicago: University of Chicago Press.

Meckstroth, T.   1975 . “Most different systems” and “most similar systems:” a study in the logic of comparative inquiry.   Comparative Political Studies , 8: 133–77.

Miguel, E.   2004 . Tribe or nation: nation‐building and public goods in Kenya versus Tanzania.   World Politics , 56: 327–62. 10.1353/wp.2004.0018

Mill, J. S. 1843/ 1872 . The System of Logic , 8th edn. London: Longmans, Green.

Monroe, K. R.   1996 . The Heart of Altruism: Perceptions of a Common Humanity . Princeton, NJ: Princeton University Press.

Moore, B., Jr.   1966 . Social Origins of Dictatorship and Democracy: Lord and Peasant in the Making of the Modern World . Boston: Beacon Press.

Morgan, S. L. and Harding, D. J. 2005. Matching estimators of causal effects: from stratification and weighting to practical data analysis routines. Manuscript.

Moulder, F. V.   1977 . Japan, China and the Modern World Economy: Toward a Reinterpretation of East Asian Development ca. 1600 to ca. 1918 . Cambridge: Cambridge University Press.

Munck, G. L.   2004 . Tools for qualitative research. Pp. 105–21 in Rethinking Social Inquiry: Diverse Tools, Shared Standards , ed. H. E. Brady and D. Collier . Lanham, Md. : Rowman and Littlefield.

Njolstad, O.   1990 . Learning from history? Case studies and the limits to theory‐building. Pp. 220–46 in Arms Races: Technological and Political Dynamics , ed. O. Njolstad . Thousand Oaks, Calif.: Sage.

Patton, M. Q.   2002 . Qualitative Evaluation and Research Methods . Newbury Park, Calif.: Sage.

Popper, K. 1934/ 1968 . The Logic of Scientific Discovery . New York: Harper and Row.

——  1963 . Conjectures and Refutations . London: Routledge and Kegan Paul.

Posner, D.   2004 . The political salience of cultural difference: why Chewas and Tumbukas are allies in Zambia and adversaries in Malawi.   American Political Science Review , 98: 529–46.

Przeworski, A. and Teune, H.   1970 . The Logic of Comparative Social Inquiry . New York: John Wiley.

Queen, S.   1928 . Round table on the case study in sociological research.   Publications of the American Sociological Society, Papers and Proceedings , 22: 225–7.

Ragin, C. C.   2000 . Fuzzy‐set Social Science . Chicago: University of Chicago Press.

——  2004 . Turning the tables. Pp. 123–38 in Rethinking Social Inquiry: Diverse Tools, Shared Standards , ed. H. E. Brady and D. Collier.   Lanham, Md. : Rowman and Littlefield.

Reilly, B.   2000 –1. Democracy, ethnic fragmentation, and internal conflict: confused theories, faulty data, and the “crucial case” of Papua New Guinea.   International Security , 25: 162–85. 10.1162/016228800560552

——  and Phillpot, R.   2003 . “Making democracy work” in Papua New Guinea: social capital and provincial development in an ethnically fragmented society.   Asian Survey , 42: 906–27. 10.1525/as.2002.42.6.906

Rogowski, R.   1995 . The role of theory and anomaly in social‐scientific inference.   American Political Science Review , 89: 467–70. 10.2307/2082443

Rohlfing, I. 2004. Have you chosen the right case? Uncertainty in case selection for single case studies. Working Paper, International University, Bremen.

Rosenbaum, P. R.   2004 . Matching in observational studies. In Applied Bayesian Modeling and Causal Inference from an Incomplete‐data Perspective , ed. A. Gelman and X.‐L. Meng . New York: John Wiley.

——  and Silber, J. H.   2001 . Matching and thick description in an observational study of mortality after surgery.   Biostatistics , 2: 217–32. 10.1093/biostatistics/2.2.217

Ross, M.   2001 . Does oil hinder democracy?   World Politics , 53: 325–61. 10.1353/wp.2001.0011

Sagan, S. D.   1995 . Limits of Safety: Organizations, Accidents, and Nuclear Weapons . Princeton, NJ: Princeton University Press.

Sekhon, J. S.   2004 . Quality meets quantity: case studies, conditional probability and counter‐ factuals.   Perspectives in Politics , 2: 281–93.

Shafer, M. D.   1988 . Deadly Paradigms: The Failure of U.S. Counterinsurgency Policy . Princeton, NJ: Princeton University Press.

Skocpol, T.   1979 . States and Social Revolutions: A Comparative Analysis of France, Russia, and China . Cambridge: Cambridge University Press.

——  and Somers, M.   1980 . The uses of comparative history in macrosocial inquiry.   Comparative Studies in Society and History , 22: 147–97.

Stinchcombe, A. L.   1968 . Constructing Social Theories . New York: Harcourt, Brace.

Swank, D. H.   2002 . Global Capital, Political Institutions, and Policy Change in Developed Welfare States . Cambridge: Cambridge University Press.

Tendler, J.   1997 . Good Government in the Tropics . Baltimore: Johns Hopkins University Press.

Truman, D. B.   1951 . The Governmental Process . New York: Alfred A. Knopf.

Tsai, L.   2007 . Accountability without Democracy: How Solidary Groups Provide Public Goods in Rural China . Cambridge: Cambridge University Press.

Van Evera, S.   1997 . Guide to Methods for Students of Political Science . Ithaca, NY: Cornell University Press.

Wahlke, J. C.   1979 . Pre‐behavioralism in political science. American Political Science Review , 73: 9–31. 10.2307/1954728

Yashar, D. J.   2005 . Contesting Citizenship in Latin America: The Rise of Indigenous Movements and the Postliberal Challenge . Cambridge: Cambridge University Press.

Yin, R. K.   2004 . Case Study Anthology . Thousand Oaks, Calif.: Sage.

Gujarati (2003) ; Kennedy (2003) . Interestingly, the potential of cross‐case statistics in helping to choose cases for in‐depth analysis is recognized in some of the earliest discussions of the case‐study method (e.g. Queen 1928 , 226).

This expands on Mill (1843/1872 , 253), who wrote of scientific enquiry as twofold: “either inquiries into the cause of a given effect or into the effects or properties of a given cause.”

This method has not received much attention on the part of qualitative methodologists; hence, the absence of a generally recognized name. It bears some resemblance to J. S. Mill's Joint Method of Agreement and Difference ( Mill 1843/1872 ), which is to say a mixture of most‐similar and most‐different analysis, as discussed below. Patton (2002 , 234) employs the concept of “maximum variation (heterogeneity) sampling.”

More precisely, George and Smoke (1974 , 534, 522–36, ch. 18 ; see also discussion in Collier and Mahoney 1996 , 78) set out to investigate causal pathways and discovered, through the course of their investigation of many cases, these three causal types. Yet, for our purposes what is important is that the final sample includes at least one representative of each “type.”

For further examples see Collier and Mahoney (1996) ; Geddes (1990) ; Tendler (1997) .

Traditionally, methodologists have conceptualized cases as having “positive” or “negative” values (e.g. Emigh 1997 ; Mahoney and Goertz 2004 ; Ragin 2000 , 60; 2004 , 126).

Geddes (1990) ; King, Keohane, and Verba (1994) . See also discussion in Brady and Collier (2004) ; Collier and Mahoney (1996) ; Rogowski (1995) .

The exception would be a circumstance in which the researcher intends to disprove a deterministic argument ( Dion 1998 ).

Geddes (2003 , 131). For other examples of casework from the annals of medicine see “Clinical reports” in the Lancet , “Case studies” in Canadian Medical Association Journal , and various issues of the Journal of Obstetrics and Gynecology , often devoted to clinical cases (discussed in Jenicek 2001 , 7). For examples from the subfield of comparative politics see Kazancigil (1994) .

For a discussion of the important role of anomalies in the development of scientific theorizing see Elman (2003) ; Lakatos (1978) . For examples of deviant‐case research designs in the social sciences see Amenta (1991) ; Coppedge (2004) ; Eckstein (1975) ; Emigh (1997) ; Kendall and Wolf (1949/1955) .

For examples of the crucial‐case method see Bennett, Lepgold, and Unger (1994) ; Desch (2002) ; Goodin and Smitsman (2000) ; Kemp (1986) ; Reilly and Phillpot (2003) . For general discussion see George and Bennett (2005) ; Levy (2002) ; Stinchcombe (1968 , 24–8).

A third position, which purports to be neither Popperian or Bayesian, has been articulated by Mayo (1996 , ch. 6 ). From this perspective, the same idea is articulated as a matter of “severe tests.”

It should be noted that Tsai's conclusions do not rest solely on this crucial case. Indeed, she employs a broad range of methodological tools, encompassing case‐study and cross‐case methods.

See also the discussion in Eckstein (1975) and Lijphart (1969) . For additional examples of case studies disconfirming general propositions of a deterministic nature see Allen (1965); Lipset, Trow, and Coleman (1956) ; Njolstad (1990) ; Reilly (2000–1) ; and discussion in Dion (1998) ; Rogowski (1995) .

Granted, insofar as case‐study analysis provides a window into causal mechanisms, and causal mechanisms are integral to a given theory, a single case may be enlisted to confirm or disconfirm a proposition. However, if the case study upholds a posited pattern of X/Y covariation, and finds fault only with the stipulated causal mechanism, it would be more accurate to say that the study forces the reformulation of a given theory, rather than its confirmation or disconfirmation. See further discussion in the following section.

Sometimes, the most‐similar method is known as the “method of difference,” after its inventor ( Mill 1843/1872 ). For later treatments see Cohen and Nagel (1934) ; Eggan (1954) ; Gerring (2001 , ch. 9 ); Lijphart (1971 ; 1975) ; Meckstroth (1975) ; Przeworski and Teune (1970) ; Skocpol and Somers (1980) .

For good introductions see Ho et al. (2004) ; Morgan and Harding (2005) ; Rosenbaum (2004) ; Rosenbaum and Silber (2001) . For a discussion of matching procedures in Stata see Abadie et al. (2001) .

The most‐different method is also sometimes referred to as the “method of agreement,” following its inventor, J. S. Mill (1843/1872) . See also De Felice (1986) ; Gerring (2001 , 212–14); Lijphart (1971 ; 1975) ; Meckstroth (1975) ; Przeworski and Teune (1970) ; Skocpol and Somers (1980) . For examples of this method see Collier and Collier (1991/2002) ; Converse and Dupeux (1962) ; Karl (1997) ; Moore (1966) ; Skocpol (1979) ; Yashar (2005 , 23). However, most of these studies are described as combining most‐similar and most‐different methods.

In the following discussion I treat the terms social capital, civil society, and civic engagement interchangeably.

E.g. Collier and Collier (1991/2002) ; Karl (1997) ; Moore (1966) ; Skocpol (1979) ; Yashar (2005 , 23). Karl (1997) , which affects to be a most‐different system analysis (20), is a particularly clear example of this. Her study, focused ostensibly on petro‐states (states with large oil reserves), makes two sorts of inferences. The first concerns the (usually) obstructive role of oil in political and economic development. The second sort of inference concerns variation within the population of petro‐states, showing that some countries (e.g. Norway, Indonesia) manage to avoid the pathologies brought on elsewhere by oil resources. When attempting to explain the constraining role of oil on petro‐states, Karl usually relies on contrasts between petro‐states and nonpetro‐states (e.g. ch. 10 ). Only when attempting to explain differences among petro‐states does she restrict her sample to petro‐states. In my opinion, very little use is made of the most‐different research design.

This was recognized, at least implicitly, by Mill (1843/1872 , 258–9). Skepticism has been echoed by methodologists in the intervening years (e.g. Cohen and Nagel 1934 , 251–6; Gerring 2001 ; Skocpol and Somers 1980 ). Indeed, explicit defenses of the most‐different method are rare (but see De Felice 1986 ).

Another way of stating this is to say that X is a “nontrivial necessary condition” of Y .

Wahlke (1979 , 13) writes of the failings of the “behavioralist” mode of political science analysis: “It rarely aims at generalization; research efforts have been confined essentially to case studies of single political systems, most of them dealing …with the American system.”

• About Oxford Academic
• Publish journals with us
• University press partners
• What we publish
• New features  
• Open access
• Institutional account management
• Rights and permissions
• Get help with access
• Accessibility
• Advertising
• Media enquiries
• Oxford University Press
• Oxford Languages
• University of Oxford

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide

• Copyright © 2024 Oxford University Press
• Cookie settings
• Cookie policy
• Privacy policy
• Legal notice

This Feature Is Available To Subscribers Only

Sign In or Create an Account

This PDF is available to Subscribers Only

For full access to this pdf, sign in to an existing account, or purchase an annual subscription.

Quantitative study designs: Case Studies/ Case Report/ Case Series

Quantitative study designs.

• Introduction
• Cohort Studies
• Randomised Controlled Trial
• Case Control
• Cross-Sectional Studies
• Study Designs Home

Case Study / Case Report / Case Series

Some famous examples of case studies are John Martin Marlow’s case study on Phineas Gage (the man who had a railway spike through his head) and Sigmund Freud’s case studies, Little Hans and The Rat Man. Case studies are widely used in psychology to provide insight into unusual conditions.

A case study, also known as a case report, is an in depth or intensive study of a single individual or specific group, while a case series is a grouping of similar case studies / case reports together.

A case study / case report can be used in the following instances:

• where there is atypical or abnormal behaviour or development
• an unexplained outcome to treatment
• an emerging disease or condition

The stages of a Case Study / Case Report / Case Series

Which clinical questions does Case Study / Case Report / Case Series best answer?

Emerging conditions, adverse reactions to treatments, atypical / abnormal behaviour, new programs or methods of treatment – all of these can be answered with case studies /case reports / case series. They are generally descriptive studies based on qualitative data e.g. observations, interviews, questionnaires, diaries, personal notes or clinical notes.

What are the advantages and disadvantages to consider when using Case Studies/ Case Reports and Case Series ?

What are the pitfalls to look for.

One pitfall that has occurred in some case studies is where two common conditions/treatments have been linked together with no comprehensive data backing up the conclusion. A hypothetical example could be where high rates of the common cold were associated with suicide when the cohort also suffered from depression.

Critical appraisal tools 

To assist with critically appraising Case studies / Case reports / Case series there are some tools / checklists you can use.

JBI Critical Appraisal Checklist for Case Series

JBI Critical Appraisal Checklist for Case Reports

Real World Examples

Some Psychology case study / case report / case series examples

Capp, G. (2015). Our community, our schools : A case study of program design for school-based mental health services. Children & Schools, 37(4), 241–248. A pilot program to improve school based mental health services was instigated in one elementary school and one middle / high school. The case study followed the program from development through to implementation, documenting each step of the process.

Cowdrey, F. A. & Walz, L. (2015). Exposure therapy for fear of spiders in an adult with learning disabilities: A case report. British Journal of Learning Disabilities, 43(1), 75–82. One person was studied who had completed a pre- intervention and post- intervention questionnaire. From the results of this data the exposure therapy intervention was found to be effective in reducing the phobia. This case report highlighted a therapy that could be used to assist people with learning disabilities who also suffered from phobias.

Li, H. X., He, L., Zhang, C. C., Eisinger, R., Pan, Y. X., Wang, T., . . . Li, D. Y. (2019). Deep brain stimulation in post‐traumatic dystonia: A case series study. CNS Neuroscience & Therapeutics. 1-8. Five patients were included in the case series, all with the same condition. They all received deep brain stimulation but not in the same area of the brain. Baseline and last follow up visit were assessed with the same rating scale.

References and Further Reading  

Greenhalgh, T. (2014). How to read a paper: the basics of evidence-based medicine. (5th ed.). New York: Wiley.

Heale, R. & Twycross, A. (2018). What is a case study? Evidence Based Nursing, 21(1), 7-8.

Himmelfarb Health Sciences Library. (2019). Study design 101: case report. Retrieved from https://himmelfarb.gwu.edu/tutorials/studydesign101/casereports.cfm

Hoffmann T., Bennett S., Mar C. D. (2017). Evidence-based practice across the health professions. Chatswood, NSW: Elsevier.

Robinson, O. C., & McAdams, D. P. (2015). Four functional roles for case studies in emerging adulthood research. Emerging Adulthood, 3(6), 413-420.

• << Previous: Cross-Sectional Studies
• Next: Study Designs Home >>
• Last Updated: May 15, 2024 11:37 AM
• URL: https://deakin.libguides.com/quantitative-study-designs

Blog about Writing Case Study and Coursework

dudestudy.com

Is a Case Study Qualitative Or Quantitative?

To answer the question, is a case study qualitative or quantitative? A case study is a type of research that uses empirical materials and content analysis to test a hypothesis. In addition, it allows scientists to further develop theories based on the study’s content. It’s also an excellent way to test scientific models and theories, as they are only valid if they are tested against real-life pools. Let’s explore some of the benefits of case studies.

Case studies are a type of qualitative research

There is an extensive literature on the theory and practice of qualitative research, but few of them address case studies specifically. Despite their popularity, there is still a lack of consensus on the planning, design, and implementation of case studies, which is a significant impediment to their evolution. There are even a few cases in which researchers have applied case studies without fully defining them. In this article, we’ll look at the characteristics and advantages of case studies.

A case study aims to provide a detailed understanding of the case in question and must bring together all the relevant aspects of the case. Case studies can take different forms, depending on the type of research. Some are structured like standard scientific papers with separate sections for methods, results, and discussion. Others are written in a narrative style, aiming to explore the case from different perspectives and analyze its meanings. A case study may also use textual analysis, eliciting information from interviews or other sources.

In addition to allowing researchers to set a boundary for the study, case studies also provide a rich level of detail that makes them a valuable learning tool. However, case studies are subject to common criticisms that other qualitative research methods face. Case studies are often best suited to research questions that have a specific scope and seek to answer “how” questions. This type of study is also subject to the common criticisms of case studies, including lack of generalizability.

They are based on empirical material

A case study is a research design that is based on an individual case and tries to illuminate aspects of a larger set of cases. Scholars use case studies to shed light on a class of phenomena. They typically use one particular case to illustrate an idea, theory, or method. There are two primary types of case studies: interpretative and theoretical. Interpretative case studies seek to apply an existing theory to a particular case, while theoretical case studies seek to identify new variables and causal mechanisms.

Empirical research uses data gathered from observation. In order to collect data, researchers must first formulate a hypothesis and plan how to test it against actual information. The methodology should be clearly defined and be based on empirical material. They should also consider whether they have the resources and expertise needed to carry out their research. If not, they should conduct a survey or a focus group to gather relevant data.

Empirical research is the study of reality, derived from actual experience. Empirical research is an excellent choice for a research paper because it uses both qualitative and quantitative methods to test a hypothesis and generate evidence to support it. Empiricism refers to research that is grounded in observation and real-world data. The process of empirical research is often described as the collection of data and synthesis of that information.

They are based on content analysis

Content analysis focuses on the context in which a particular idea is reflected. The researcher guides the study by establishing the aim of the study and the boundaries it should explore. The aim should identify a dilemma that has not been explored before and present it in a concise manner. However, it should not be too broad as this will prevent the researcher from reaching the depth he or she seeks. Content analysis allows researchers to work with large amounts of data.

Content analysis can be done on any type of text. The data used to carry out this analysis is coded into manageable categories. These coded categories are used to summarize the data that has been gathered. It also helps researchers to understand the future journey of their research participants. It is therefore important to understand the purpose and the methods of the study. Here are some of the reasons why content analysis is important in case studies.

Content analysis is an analytical method used to determine the presence of words, themes, and concepts in texts. It identifies their meaning and how they are related to each other. Researchers can use content analysis to evaluate the language of news articles to make inferences about the writer’s intention, the audience, and the culture. Once they have identified the themes or messages within the text, they can use this to guide their future work.

They are used to test theories

There are two basic types of case studies: those that build and those that test theories. Case studies used to build theories aim to explain the observed world by conceptualizing and ordering the elements. In theory-building case studies, the case plays a more instrumental role in the research process. They are used to support propositions formulated before the research process. This paper will discuss both types of case studies and describe their differences and similarities.

The case study can be a heuristic or collective one. The collective case study uses many cases to make comparisons between different variables and to replicate the findings. A typical case is chosen to test the theory and generalise the results. The researcher specifies the type of data required and the amount of data required for the analysis. The data collected in a case study may be large, but theories serve as a guide in handling this data.

Regardless of the type of case study, the purpose of each is to test the validity of a theory. Scholars use case studies to test hypotheses in various fields, from medicine to psychology. It is also a common method for applying empirical findings to the real world. But how is a case study written? The writing style of the case study is dependent on the type of research. For instance, some case studies follow the structure of a scientific paper, with separate sections for methods, results, and discussion. Others are written in a narrative style and attempt to explore the case from different perspectives and explore its meanings.

They are used to identify research questions

Researchers often use case studies to answer research questions. The problem that they examine is unusual, or perhaps on the fringes of previous investigations. Case studies also allow researchers to develop new ways of understanding the problem. For instance, a case study on Azerbaijan, a predominantly Muslim nation, could yield novel insights about policy formulation. And because they often include a range of perspectives, they are an excellent way to generate new ideas and test new hypotheses.

There are several types of case studies. Often, case studies are used to identify research questions by describing a single event or person to examine the phenomenon under study. The researcher will then compare the information they collected to a pre-existing theory. Some cases, called explanatory case studies, are used as a prelude to more detailed research. A case study conducted with a single individual or group allows researchers to understand the problem from a perspective not readily apparent to an observer.

In qualitative methods of research, the researcher can use data from several different sources to draw conclusions. A case study is an exploratory investigation, and if there are few studies, a case study can be used to highlight the need for additional research. A case study can also identify specific problems, such as the role of women in water conservation. And because case studies don’t have to be rare, they can also be used to challenge existing hypotheses.

They have problems of internal and external validity

There are several problems with case studies. Internal validity is a problem for any study. Case studies investigate individual cases in unique situations. This makes generalising results to other situations difficult. Replication, however, can reduce this problem and strengthen external validity. Here are some examples of cases. Let’s consider one:

In a case study, a researcher hypothesizes that an app for reducing negative moods will have a positive impact. In this scenario, the researcher randomly assigns a sample of participants to one of two groups. In order to ensure no systematic bias in assignment, he or she blinds the research assistants to which group the participants are in. However, if this is not done, the study might be of low or no relevance to the problem that was studied.

Although internal validity is the best way to guarantee that a study is relevant to the problem at hand, external validity is important for extrapolating findings to policymakers. Both theories and empirical evidence must be considered. This methodological guide covers the main concepts, pitfalls to avoid, and useful references for case studies. There is no perfect way to achieve both. The best way to ensure internal validity is to control the entities studied, often by bringing people into a lab setting.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Learn / Guides / Quantitative data analysis guide

Back to guides

The ultimate guide to quantitative data analysis

Numbers help us make sense of the world. We collect quantitative data on our speed and distance as we drive, the number of hours we spend on our cell phones, and how much we save at the grocery store.

Our businesses run on numbers, too. We spend hours poring over key performance indicators (KPIs) like lead-to-client conversions, net profit margins, and bounce and churn rates.

But all of this quantitative data can feel overwhelming and confusing. Lists and spreadsheets of numbers don’t tell you much on their own—you have to conduct quantitative data analysis to understand them and make informed decisions.

Last updated

Reading time.

This guide explains what quantitative data analysis is and why it’s important, and gives you a four-step process to conduct a quantitative data analysis, so you know exactly what’s happening in your business and what your users need .

Collect quantitative customer data with Hotjar

Use Hotjar’s tools to gather the customer insights you need to make quantitative data analysis a breeze.

What is quantitative data analysis? 

Quantitative data analysis is the process of analyzing and interpreting numerical data. It helps you make sense of information by identifying patterns, trends, and relationships between variables through mathematical calculations and statistical tests. 

With quantitative data analysis, you turn spreadsheets of individual data points into meaningful insights to drive informed decisions. Columns of numbers from an experiment or survey transform into useful insights—like which marketing campaign asset your average customer prefers or which website factors are most closely connected to your bounce rate. 

Without analytics, data is just noise. Analyzing data helps you make decisions which are informed and free from bias.

What quantitative data analysis is not

But as powerful as quantitative data analysis is, it’s not without its limitations. It only gives you the what, not the why . For example, it can tell you how many website visitors or conversions you have on an average day, but it can’t tell you why users visited your site or made a purchase.

For the why behind user behavior, you need qualitative data analysis , a process for making sense of qualitative research like open-ended survey responses, interview clips, or behavioral observations. By analyzing non-numerical data, you gain useful contextual insights to shape your strategy, product, and messaging. 

Quantitative data analysis vs. qualitative data analysis 

Let’s take an even deeper dive into the differences between quantitative data analysis and qualitative data analysis to explore what they do and when you need them.

The bottom line: quantitative data analysis and qualitative data analysis are complementary processes. They work hand-in-hand to tell you what’s happening in your business and why.  

💡 Pro tip: easily toggle between quantitative and qualitative data analysis with Hotjar Funnels . 

The Funnels tool helps you visualize quantitative metrics like drop-off and conversion rates in your sales or conversion funnel to understand when and where users leave your website. You can break down your data even further to compare conversion performance by user segment.

Spot a potential issue? A single click takes you to relevant session recordings , where you see user behaviors like mouse movements, scrolls, and clicks. With this qualitative data to provide context, you'll better understand what you need to optimize to streamline the user experience (UX) and increase conversions .

Hotjar Funnels lets you quickly explore the story behind the quantitative data

4 benefits of quantitative data analysis

There’s a reason product, web design, and marketing teams take time to analyze metrics: the process pays off big time. 

Four major benefits of quantitative data analysis include:

1. Make confident decisions 

With quantitative data analysis, you know you’ve got data-driven insights to back up your decisions . For example, if you launch a concept testing survey to gauge user reactions to a new logo design, and 92% of users rate it ‘very good’—you'll feel certain when you give the designer the green light. 

Since you’re relying less on intuition and more on facts, you reduce the risks of making the wrong decision. (You’ll also find it way easier to get buy-in from team members and stakeholders for your next proposed project. 🙌)

2. Reduce costs

By crunching the numbers, you can spot opportunities to reduce spend . For example, if an ad campaign has lower-than-average click-through rates , you might decide to cut your losses and invest your budget elsewhere. 

Or, by analyzing ecommerce metrics , like website traffic by source, you may find you’re getting very little return on investment from a certain social media channel—and scale back spending in that area.

3. Personalize the user experience

Quantitative data analysis helps you map the customer journey , so you get a better sense of customers’ demographics, what page elements they interact with on your site, and where they drop off or convert . 

These insights let you better personalize your website, product, or communication, so you can segment ads, emails, and website content for specific user personas or target groups.

4. Improve user satisfaction and delight

Quantitative data analysis lets you see where your website or product is doing well—and where it falls short for your users . For example, you might see stellar results from KPIs like time on page, but conversion rates for that page are low. 

These quantitative insights encourage you to dive deeper into qualitative data to see why that’s happening—looking for moments of confusion or frustration on session recordings, for example—so you can make adjustments and optimize your conversions by improving customer satisfaction and delight.

💡Pro tip: use Net Promoter Score® (NPS) surveys to capture quantifiable customer satisfaction data that’s easy for you to analyze and interpret. 

With an NPS tool like Hotjar, you can create an on-page survey to ask users how likely they are to recommend you to others on a scale from 0 to 10. (And for added context, you can ask follow-up questions about why customers selected the rating they did—rich qualitative data is always a bonus!)

Hotjar graphs your quantitative NPS data to show changes over time

4 steps to effective quantitative data analysis 

Quantitative data analysis sounds way more intimidating than it actually is. Here’s how to make sense of your company’s numbers in just four steps:

1. Collect data

Before you can actually start the analysis process, you need data to analyze. This involves conducting quantitative research and collecting numerical data from various sources, including: 

Interviews or focus groups 

Website analytics

Observations, from tools like heatmaps or session recordings

Questionnaires, like surveys or on-page feedback widgets

Just ensure the questions you ask in your surveys are close-ended questions—providing respondents with select choices to choose from instead of open-ended questions that allow for free responses.

Hotjar’s pricing plans survey template provides close-ended questions

 2. Clean data

Once you’ve collected your data, it’s time to clean it up. Look through your results to find errors, duplicates, and omissions. Keep an eye out for outliers, too. Outliers are data points that differ significantly from the rest of the set—and they can skew your results if you don’t remove them.

By taking the time to clean your data set, you ensure your data is accurate, consistent, and relevant before it’s time to analyze. 

3. Analyze and interpret data

At this point, your data’s all cleaned up and ready for the main event. This step involves crunching the numbers to find patterns and trends via mathematical and statistical methods. 

Two main branches of quantitative data analysis exist: 

Descriptive analysis : methods to summarize or describe attributes of your data set. For example, you may calculate key stats like distribution and frequency, or mean, median, and mode.

Inferential analysis : methods that let you draw conclusions from statistics—like analyzing the relationship between variables or making predictions. These methods include t-tests, cross-tabulation, and factor analysis. (For more detailed explanations and how-tos, head to our guide on quantitative data analysis methods.)

Then, interpret your data to determine the best course of action. What does the data suggest you do ? For example, if your analysis shows a strong correlation between email open rate and time sent, you may explore optimal send times for each user segment.

4. Visualize and share data

Once you’ve analyzed and interpreted your data, create easy-to-read, engaging data visualizations—like charts, graphs, and tables—to present your results to team members and stakeholders. Data visualizations highlight similarities and differences between data sets and show the relationships between variables.

Software can do this part for you. For example, the Hotjar Dashboard shows all of your key metrics in one place—and automatically creates bar graphs to show how your top pages’ performance compares. And with just one click, you can navigate to the Trends tool to analyze product metrics for different segments on a single chart. 

Hotjar Trends lets you compare metrics across segments

Discover rich user insights with quantitative data analysis

Conducting quantitative data analysis takes a little bit of time and know-how, but it’s much more manageable than you might think. 

By choosing the right methods and following clear steps, you gain insights into product performance and customer experience —and you’ll be well on your way to making better decisions and creating more customer satisfaction and loyalty.

FAQs about quantitative data analysis

What is quantitative data analysis.

Quantitative data analysis is the process of making sense of numerical data through mathematical calculations and statistical tests. It helps you identify patterns, relationships, and trends to make better decisions.

How is quantitative data analysis different from qualitative data analysis?

Quantitative and qualitative data analysis are both essential processes for making sense of quantitative and qualitative research .

Quantitative data analysis helps you summarize and interpret numerical results from close-ended questions to understand what is happening. Qualitative data analysis helps you summarize and interpret non-numerical results, like opinions or behavior, to understand why the numbers look like they do.

 If you want to make strong data-driven decisions, you need both.

What are some benefits of quantitative data analysis?

Quantitative data analysis turns numbers into rich insights. Some benefits of this process include: 

Making more confident decisions

Identifying ways to cut costs

Personalizing the user experience

Improving customer satisfaction

What methods can I use to analyze quantitative data?

Quantitative data analysis has two branches: descriptive statistics and inferential statistics. 

Descriptive statistics provide a snapshot of the data’s features by calculating measures like mean, median, and mode. 

Inferential statistics , as the name implies, involves making inferences about what the data means. Dozens of methods exist for this branch of quantitative data analysis, but three commonly used techniques are: 

Cross tabulation

Factor analysis

Qualitative and quantitative reservoir characterisation using seismic inversion based on global optimization: A comparative case study

• Published: 05 May 2024
• Volume 133 , article number  87 , ( 2024 )

Cite this article

• Brijesh Kumar 1 , 2 ,
• Ravi Kant 2 &
• S P Maurya 2  

81 Accesses

Explore all metrics

In this study, the focus is on predicting the properties of rocks beneath the Earth’s surface using global optimisation techniques such as genetic algorithms (GA), simulated annealing (SA) and particle swarm optimisation (PSO). The goal is to minimise the difference (error) between actual seismic data and synthetic (computed) seismic traces. Global optimisation is an approach that is independent of the initial model and aims to identify the global minimum of an objective function. In contrast, local optimisation relies on the accuracy of the initial model, and if an accurate initial model is not provided, it may become trapped in a local minimum, leading to an inaccurate representation of the subsurface model. What makes global optimisation powerful is that it does not get stuck in local minima (suboptimal solutions), but seeks the absolute best solution in the entire search space. This property is crucial in seismic inversion, where finding the most accurate representation of subsurface properties is of utmost importance for geophysical applications. The study includes one synthetic example and one real dataset, with a specific emphasis on evaluating acoustic impedance rock properties. While acoustic impedance is characteristic of rock layers, seismic data represents properties at the interfaces between these layers. Consequently, seismic data is highly valuable for gaining detailed insights into the subsurface. The results of the optimisation process provide exceptionally detailed views of the subsurface, aiding in the interpretation of seismic data. GA, SA and PSO algorithms perform well, both with synthetic data and real data. The inversion process identifies a zone with low acoustic impedance, corresponding to a prominent seismic anomaly. The evaluation of the inverted outcomes reveals that the impedance within the area ranges from 4300 to 4700 m/s*g/cc, situated within a specific time range of 900–950 ms in the seismic data of F3-block, Netherland.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

Similar content being viewed by others

A review of the microtremor horizontal-to-vertical spectral ratio (MHVSR) method

A Review of Reservoir Operation Optimisations: from Traditional Models to Metaheuristic Algorithms

Comparison of earthquake location parameters determined using grid search and manta ray foraging optimization

Bain J S 1993 Historical overview of exploration of tertiary plays in the UK North Sea; In: Petroleum geology of Northwest Europe, Proceedings of the 4th conference (ed.) J R Parker, Geol. Soc . London 4 5–14, https://doi.org/10.1144/0040005 .

Brooks J and Glennie K W (eds) 1987 Petroleum Geology of North West Europe ; Proceedings of the 3rd Conference on Petroleum Geology of North West Europe Held at the Barbican Centre, London, 26–29 October 1986.

Clochard V, Delépine N, Labat K and Ricarte P 2009 Poststack versus pre-stack stratigraphic inversion for CO 2 monitoring purposes: A case study for the saline aquifer of the Sleipner field; SEG 24 17–21, https://doi.org/10.1190/1.3255345 .

Article   Google Scholar  

Downton J E 2005 Seismic parameter estimation from AVO inversion; PhD Thesis, University of Calgary, Alberta.

Kant R, Maurya S P and Singh K H 2023 Qualitative and quantitative reservoir characterisation using seismic inversion based on particle swarm optimisation and genetic algorithm: A comparative case study, https://doi.org/10.21203/rs.3.rs-3141822/v1 .

Kennedy J 2003 Bare bones particle swarms; In: Proceedings of the 2003 IEEE Swarm Intelligence Symposium; IEEE 80–87 , https://doi.org/10.1109/SIS.2003.1202251 .

Krebs J R, Anderson J E, Hinkley D, Neelamani R, Lee S, Baumstein A and M D 2009 Fast full-wave field seismic inversion using encoded sources; Geophysics 74(6) , https://doi.org/10.1190/1.3230502 .

Kushwaha P K, Maurya S P, Rai P and Singh N P 2021 Estimation of subsurface rock properties from seismic inversion and geo-statistical methods over F3-block, Netherland; Explor. Geophys. 52(3) 258–272, https://doi.org/10.1080/08123985.2020.1815528 .

Article   CAS   Google Scholar  

Lindseth R O 1979 Synthetic sonic logs – a process for stratigraphic interpretation; Geophysics 44(1) 3–26, https://doi.org/10.1190/1.1440922 .

Margrave G F, Lawton D C and Stewart R R 1998 Interpreting channel sands with 3C-3D seismic data; Lead. Edge 17(4) 509–513.

Maurya S P and Singh K H 2015 Reservoir characterisation using model-based inversion and probabilistic neural network; Discovery 49(228) 122–127.

Google Scholar  

Maurya S P and Singh K H 2017 Band limited impedance inversion of Blackfoot Field, Alberta, Canada; J. Geophys. 38(1) 57–61.

Maurya S P and Pandey A K 2021 Application of simulated annealing in seismic inversion: A case study from the Blackfoot Field, Canada; Eur. Assoc. Geosci. Eng. 1–5 , https://doi.org/10.3997/2214-4609.202177065 .

Maurya S P, Singh R, Mahadasu P, Singh U P, Singh K H, Singh R, Kumar R and Kushwaha P K 2023 Qualitative and quantitative comparison of the genetic and hybrid genetic algorithm to estimate acoustic impedance from post-stack seismic data of Blackfoot field, Canada; Geophys. J. Int. 2 932–949, https://doi.org/10.1093/gji/ggac495 .

Morozov I B and Ma J 2009 Accurate post stack acoustic impedance inversion by well-log calibration; Geophysics 74(5) R59–67, https://doi.org/10.1190/1.3170687 .

Narayan S, Mohan A, Kumar V and Acharya A 2022 Reservoir characterization of kopili sands using model-based impedance inversion and multilayer perceptron neural network in Lakwa Oilfield, Assam Basin, Geohorizon, India, Vol. 6.

Narayan S, Sahoo S D, Kar S, Pal S K and Kangsabanik S 2023a Improved reservoir characterisation by means of supervised machine learning and model-based seismic impedance inversion in the Penobscot field, Scotian Basin; Energy Geosci ., 100180, https://doi.org/10.1016/j.engeos.2023.100180 .

Narayan S, Singh R and Mohan A et al. 2023b Delineation of thin and discrete sand reservoir facies from shale-dominated Kopili Formation (Middle to Late Eocene) using the post-stack seismic inversion and neural network algorithm: A case study from Assam Basin, India; J. Earth Syst. Sci. 132 81, https://doi.org/10.1007/s12040-023-02097-y .

Narayan S, Saho S D and Pal S K et al. 2023c Integrated geophysical and petrophysical characterisation of Upper Jurassic carbonate reservoirs from Penobscot field, Nova Scotia: A case study; Mar. Geophys. Res. 44 23, https://doi.org/10.1007/s11001-023-09533-0 .

Pegrum R M and Spencer A M 1990 Hydrocarbon plays of the northern North Sea; Geo. Soc. London 50 441–470, https://doi.org/10.1144/GSL.SP.1990.050.01.27 .

Pendrel J 2006 Seismic inversion – a critical tool in reservoir characterisation; Scandinavian Oil-Gas Magazine 5(6) 19–22.

Reynolds T 1994 Quantitative analysis of submarine-fans in the tertiary of the North Sea Basin; Mar. Petrol. Geol. 11 202–207.

Russell B 1988 Introduction to seismic inversion methods; SEG 2 , https://library.seg.org/doi/abs/10.1190/1.9781560802303 .

Scholle P and Hancock J 1975 Chalk of the North Sea. Petroleum and the Continental Shelf of Northwest Europe; Geo. Appl. Sci. Publ. 510 413–427.

Ziegler P A 1990 Geological atlas of western and central Europe ; Geological Society of London.

Download references

Acknowledgements

We thank GeoSoftware for supplying Hampson Russell software, including the emerge and stratum modules, to Banaras Hindu University. In addition, one of the authors (Dr S P Maurya) thank the funding organisations UGC-BSR (M-14-0585) and IoE BHU (Dev. Scheme no. 6031B and I-6031D (RJP-PDF, Scheme No. 3254)) for their financial help. Furthermore, we recognise the academic licences for Matlab (2022b) and Norsar (complete package), which may be obtained from www.mathworks.com and www.norsar.no , respectively. This task would be impossible to complete without their assistance.

Author information

Authors and affiliations.

Department of Mining Engineering, Indian Institute of Technology, Banaras Hindu University, Varanasi, 221 005, India

Brijesh Kumar

Department of Geophysics, Institute of Science, Banaras Hindu University, Varanasi, 221 005, India

Brijesh Kumar, Ravi Kant & S P Maurya

You can also search for this author in PubMed   Google Scholar

Contributions

All authors contributed to this manuscript. Brijesh Kumar: Collected data, designed and performed analysis, and wrote the first draft of the manuscript. Ravi Kant: Collected data, prepared maps and figures, and provided inputs in writing and editing the manuscript. S P Maurya: Conceived and designed the analysis; contributed to analysis tools and methodology; provided inputs in writing the manuscript and editing.

Corresponding author

Correspondence to Brijesh Kumar .

Additional information

Communicated by Bappa Mukherjee

This article is part of the Topical Collection: AI/ML in Earth System Sciences.

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Kumar, B., Kant, R. & Maurya, S.P. Qualitative and quantitative reservoir characterisation using seismic inversion based on global optimization: A comparative case study. J Earth Syst Sci 133 , 87 (2024). https://doi.org/10.1007/s12040-024-02301-7

Download citation

Received : 28 November 2023

Revised : 21 December 2023

Accepted : 27 December 2023

Published : 05 May 2024

DOI : https://doi.org/10.1007/s12040-024-02301-7

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Global optimisation
• genetic algorithm
• simulated annealing
• particle swarm optimisation
• acoustic impedance
• F3-block (Netherland)

Advertisement

• Find a journal
• Publish with us
• Track your research