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9 Professional Bio Examples and Expert Writing Guide

If you’re wondering how to write a professional bio or resume bio that makes you stand out to employers, recruiters, and business connections, we’ll show you how.

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What is a professional bio?

What to include in a bio, how to write a good bio for work, professional bio examples, professional bio templates, what is a resume bio, resume bio examples, frequently asked questions about professional bios.

Professional bios are an important part of making a good first impression on potential employers, clients, or contacts. In this article, we’ll cover everything you need to know about professional bios.

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A professional bio is a brief description of who you are as a professional, including your accomplishments, goals, and skills. Bios can vary in length, but are typically around 4-7 sentences.

You can include professional bios on:

• LinkedIn profiles
• Personal websites
• Social media profiles

Your professional bio provides others with an opportunity to get to know a little bit about who you are and what you do, and gives potential employers or clients a bit of insight into what you have to offer as an employee.

Your professional bio should include your:

• Place of work
• Educational background
• Mission statement
• Professional accomplishments
• Professional goals
• Hobbies or interests

That may seem like a lot to squeeze into 4-7 sentences. The good news is, you can take or leave what you need depending on who your bio is geared towards.

For example, if you’re writing a resume and want to include a bio, keep it professional and leave out your hobbies and interests. If it’s for your social media profile, adding more personal flair will help you connect with your audience.

Pick and choose what is most relevant for your purposes, and what will leave the best impression.

Summing yourself up in a few short sentences can be a challenge. Here are a few tips to help you write a bio that champions your skills and qualifications:

1. Describe what you do

The first thing people want to know about you is what you do, so be sure to explain clearly by including your job title and a brief description of your work.

Here’s an example of an effective opening sentence to a professional bio:

Explain your current position

Christy is a wedding photographer with extensive experience shooting destination and theme weddings. She is fluent in English, Spanish, and French, and often coordinates with local studios to provide equipment and shooting locations.

For a more casual and friendly tone, you can write in the first person (I, my). For a more professional and objective tone, opt for the third person (he/his, she/her, they/their).

2. Highlight your professional achievements

When you’re trying to make a good first impression, highlighting your professional accomplishments can make a big difference, so don’t be shy. Quantify your achievements and put them in the spotlight.

Following from our first example, here’s a strong second sentence that includes some accomplishments:

Include an accomplishment

She has photographed weddings for prominent travel influencers such as Lauren Bullen and Jack Morris, gaining over 4 million views of her photographs on Instagram.

3. Add a personal touch

If you decide adding a personal touch to your bio is appropriate, it can give your audience a sense of your personality and something to relate to.

Here’s a sample that demonstrates how to close out your work bio with style:

Tell readers something about yourself

She loves the adventure of her work, the culture, and problem solving on the fly. Her favorite wedding location so far has been at the Arenal Volcano in Costa Rica.

4. Tailor your bio according to your platform and goals

To make your professional bio impactful, it should be tailored to a specific audience. Don’t write just one professional bio and slap it on your resume, LinkedIn and Instagram. Each medium has a unique audience, and catering to each one individually will give you the best results.

Moreover, how you write your bio should shift according to your goals. For example, writing two versions of your LinkedIn bio for when you’re looking to make connections versus job hunting will help you get the response you’re looking for.

Here are some tips to help guide you in tailoring your professional bio:

• Know your audience : Before you start writing your bio, consider who will be reading it and what they will most want to know about you. Consider the platform: Each platform has its own set of practices and etiquette, so make sure that your bio is appropriate for the one you choose.
• Prioritize relevant information : Put the most relevant information first. Readers should immediately understand what you do and why they should be interested.
• Include keywords : If you’re using your professional bio as part of a job search, incorporate relevant keywords related to your target role to improve your visibility.
• Highlight your unique qualities : To leave a lasting impression, emphasize what sets you apart, whether it’s a unique skill, a prestigious award, or a notable project.
• Share personal insights wisely : While a personal touch can humanize your bio, be selective about what details you include and keep the focus on your professional journey.

Now that you know how to put together a short bio, let’s look at some examples of both brief and longer professional bios.

Short professional bio examples

Here are some examples of short professional bios:

Recent nursing school graduate short bio example

Here’s an example of a professional bio for an aspiring pediatric nurse:

Recent nursing graduate short bio example (text version)

Denise recently graduated from the University of Michigan School of Nursing with honors (summa cum laude). They passed the NCLEX in 2022 and are currently obtaining their state nursing license to begin work as an RN.

Denise aims to pursue advanced training in Pediatrics to provide support and care for children when they need it most.

Outside of the hospital, Denise loves embarking on lakeside camping trips with their dog, Kerfuffle.

Denise’s bio is concise, but gives readers a good idea of their educational background and professional goals. It also shows that Denise is a compassionate person, and gives a little insight into their hobbies outside of work.

Elementary school teacher short bio example

Here is a professional bio for a teacher:

Elementary school teacher short bio example (text version)

Hi, I’m Darryl. I’m a 4th-grade teacher at Woodland Park Elementary School, where I’ve been learning about learning for the last 3 years. My lifelong desire to teach led me to pursue a bachelor’s degree in Education from Metropolitan State University, where I graduated in 2018.

I have experience teaching mathematics at the 2nd–5th grade level, and strive to make learning fun, engaging, and accessible to all of my students. I believe deeply in student-centered learning and am always looking for new and creative ways to present the curriculum.

My goal is to inspire the next generation to have confidence in their problem solving abilities.

Darryl’s bio lays out his key qualifications: his teaching experience, degree, and key teaching skills. He also mentions what motivates him in his teaching, which tells employers that he is dedicated and driven.

Long professional bio example

If you’re a seasoned professional, you’ll likely have more career highlights to show off. In that case, you can opt for a long professional bio and include 3-5 short paragraphs summarizing your achievements.

Here are a couple examples:

Writer bio example

Here’s what a writer’s professional bio might look like:

Writer bio example (text version)

Tabitha Greeley is currently a staff writer at the New Yorker, and previously worked as an Editor at Tin House, reviewing poetry, short stories, and nonfiction pieces. She has authored 5 books, including the New York Times Bestseller Meet Us Where We Were.

She grew up in New Mexico, where she was heavily influenced by the thriving art scene, and decided to become a writer. In 2016 she graduated from the University of New Mexico with an MFA in creative writing.

Her work has appeared in literary publications such as Sky Island, Puerto Del Sol, Blue Mesa Review, A Room of Her Own, Tin House, American Short Fiction, and The Paris Review. She has given talks on her work at university campuses, writing workshops, and conferences across the country.

In this example, Tabitha tells readers about her writing background, where she derived inspiration and her most noteworthy accomplishments. Including the literary magazines she’s been published in leaves readers with a strong first impression.

Brand strategist bio example

Here’s an example of a brand strategist’s professional bio:

Brand strategist bio example (text version)

I’m a Brand Strategist based in Portland, Oregon. I work mostly with emerging sustainable brands looking to grow their identity and reach, something I am very passionate about.

I grew up immersed in nature, in the mountains and forests of the Pacific Northwest. I have always wanted to devote my life to preserving the natural world. I earned a degree in Environmental Science & Sustainability from the University of Portland, and through an internship at the Forestry Department discovered that I had a knack for, and enjoyed, marketing.

I love telling stories that engage and connect people, and inspire them to envision a positive future. I’m adept at helping brands figure out their core identity and mission, and helping them build effective strategies to identify and connect with their target market.

My background informs my unique approach to brand strategy and gives me clarity and insight into what it takes to be a responsible brand that’s committed to environmental justice in the modern age.

As a professional who makes a living crafting rich stories, Jamie includes his own in his bio, giving potential clients a good idea of the services he can provide. By telling his own story, he demonstrates his value as a brand strategist, and helps the reader connect with him.

Ready to make your own bio? Below are two templates you can fill in with your own information to create an eye-catching bio for work or your LinkedIn profile. The first one is a first-person short bio template:

First-person short bio template (copy-and-paste text)

I am a [Job Title] who is passionate about [job-related passion]. With a [Degree] from [University] and a background in [industry niche], I use my skills to [job purpose].

At [Current Company], I [job responsibility #1 and #2] in order to [company goal]. Prior to working with [Current Company], I was the [Job Title] at [Previous Company] for [X] years, where I [job responsibility #1 and #2]. I have been recognized for [professional achievement].

I aim to use my [job-specific skills] to bring about [goal].

If you want to make it a bit more formal, use the third-person. Here’s a template for a short professional bio using third-person:

Third-person short bio template (copy-and-paste text)

In the future, [Name] is looking forward to [professional goal].

A resume bio is a great way to start your resume . It’s a brief 3-5 sentence introduction of yourself as a candidate that highlights all of your key qualifications, such as your:

• Relevant professional experience
• Industry-specific skills
• Related accomplishments

A resume bio should include less information than a standard professional bio used for a personal website or LinkedIn profile, and should leave out any personal details that aren’t directly related to the job you’re applying for (for instance, you don’t need to include hobbies and interests on your resume ).

Another key difference to note is that while a professional bio is written for a broad audience, your resume bio is written for a particular employer, and should be tailored to the specific job you’re applying for.

The best resume templates for 2024

One of the best ways to make your resume is by filling out one of our free resume templates. All our templates are designed by experts and free to download for Microsoft Word or Google Docs.

So, what is a good bio for a resume?

Here are a couple examples of good resume bios for you to follow:

Bio for resume example #1

Aspiring IT Support Specialist with a bachelor’s degree in Computer Science adept at troubleshooting technical issues and handling customer complaints in a professional setting. During my undergraduate studies, I successfully led a team project that improved the efficiency of a campus IT system, resulting in a 30% reduction in response time for technical support requests. Proactive worker recognized by peers for my effective analytical and problem-solving skills. Looking to apply my understanding of help desk software and virus scanning software at your company. CCNA certified.

Bio for resume example #2

Certified administrator skilled in streamlining office operations and administering records. As a detail-oriented worker, I successfully reduced document retrieval time by 25% through efficient organization and streamlined record-keeping processes, a feat recognized by my peers. Looking to apply my expertise in Oracle PeopleSoft and data entry software at Revitalize.

If you need some help coming up with a resume bio, try using our free AI-powered resume summary generator .

Have more unanswered questions? Check out our answers to some of the most commonly asked questions about professional bios below:

How do you write a powerful bio?

Here’s how you write a powerful bio:

• Tailor the information so that it will resonate with your target audience.
• Create a compelling narrative – effective storytelling will capture a reader’s attention and make you more memorable.
• Quantify your achievements with numbers.

How long should a professional bio be?

A professional bio should be approximately 5–7 sentences long, depending on where you intend to use it. A bio for a resume should be concise at 3–5 sentences, while bios for other platforms can be longer.

However, keep in mind that readers are looking for a short overview and won’t be likely to read more than a few paragraphs. If you plan on writing a longer bio, consider breaking up the text to make it easier to skim with bulleted lists or bolded text.

What tense should a professional bio be written in?

A professional bio can be written in present tense, past tense, or a combination of the two. Because professional bios usually describe an individual’s career progression, it’s fine to give an overview of your past accomplishments and then switch into discussing your current role or objectives.

Corissa Peterson

Certified Professional Resume Writer (CPRW) & Content Editor

A dedicated member of the Resume Genius team with a passion for the career space, Corissa is always looking for ways to create useful resources for job seekers, from writing job-specific resume samples to crafting in-depth articles on how to ace interviews. Corissa graduated from the University of Colorado at Boulder with a B.A. in Philosophy and a certificate in Peace and Conflict Studies. Corissa’s articles have been published on Diversity Jobs, Recruiter.com, Teachstone, and Jobillico, among others, and her career advice has been featured in Forbes, Bloomberg Businessweek, GOBankingRates, and UpJourney. You can connect with her on LinkedIn.

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Professional Bio Examples

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The Best Short Professional Bios (Examples + Templates)

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Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

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A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].

I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Updated: December 20, 2023

Published: June 07, 2016

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

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A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

Download free, editable short and long professional bio templates.

What should a professional bio say?

No one wants to work with a clone — your professional bio should be as unique as you.

When writing your bio, include important professional roles and achievements. Add your passions, interests, and how you bring your values to your work. Finally, your bio should let readers know you and reflect your personality.

Here are the elements I recommend including when writing a professional bio:

Professional Roles and Achievements

It's essential to highlight your career roles and achievements in your bio. This can include your current position, previous roles, and notable accomplishments. It will help establish your expertise and credibility and start your bio on the right note.

Passions and Interests

This might be less essential, but it will help humanize you. Remember: Bios are shared via an impersonal medium, like a screen, and can sometimes feel distant if we don't take the proper steps.

Share your passions and interests, whether or not they relate to your work or industry. That way, you can show enthusiasm and dedication outside your professional life.

Plus, you could find common ground with readers — which is always beneficial.

Take a look at this short bio by HubSpot staff writer Erica Santiago.

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

• Create an 'About' page for your website or profile.
• Begin writing your bio with your first and last name.
• Mention any associated brand name you might use.
• State your current position and what you do.
• Include at least one professional accomplishment.
• Describe your values and how they inform your career.
• Briefly tell your readers who you are outside of work.
• Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

• Facebook Business page .
• Industry blog byline .
• Instagram account .
• Personal website .
• LinkedIn profile .
• Industry website .
• Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

• Lindsay Kolowich Marketing.
• SEO Lindsay.
• Kolowich Consulting.
• Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

• Your family.
• Your hometown.
• Sports you play.
• Hobbies and interests.
• Favorite music and travel destinations.
• Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

• Chimamanda Ngozi Adichie: Author
• Chima Mmeje: SEO Content Writer
• DJ Nexus: DJ
• Lena Axelsson: Marriage & Family Therapist
• Mark Levy: Branding Firm Founder
• Audra Simpson: Political Anthropologist
• Marie Mikhail: Professional Recruiter
• Wonbo Woo: Executive Producer
• Chris Burkard: Freelance Photographer
• Lisa Quine: Creative Consultant
• Nancy Twine: Hair Care Founder
• Trinity Mouzon: Wellness Brand Founder
• Alberto Perez: Co-Founder of Zumba Fitness
• Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

Why I Like It

• It’s written in the third person, allowing it to show authority.
• It provides a brief but engaging account of Chimamanda’s life and experiences.
• Mentioning her honorary doctorate degrees makes readers know Chimamanda is one of the best writers in the world.

2. Chime Mmeje : SEO Content Writer

Bio platform: linkedin.

A bio with a hook will keep you reading. Chima Mmeje is a freelance SEO copywriter who's "extremely good at one thing" — helping companies rank for their target keywords.

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

• There’s clarity about who Chima serves.
• The hook is bold, catchy, and compels anyone to read further.
• Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

• Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
• It provides a subtle pitch for readers to check out her podcast.
• The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

• It highlights Chris’s achievement without bragging.
• The last sentence portrays Chris as a responsible man who loves his family.
• The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

There's something in there for everyone.

• The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
• Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

• Introduce yourself.
• State what you do.
• Add key skills or areas of expertise.
• Include a personal mission statement
• Celebrate your wins.
• Provide your contact information.
• Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

• A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
• Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
• A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
• A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

• Tristen Taylor: Marketing Manager
• Lianna Patch: Copywriter
• Precious Oboidhe: Content Strategist and Writer
• Rebecca Bollwitt: Writer
• Megan Gilmore: Cookbook Author
• Bea Dixon: Feminine Care Founder
• Tammy Hembrow: Instagram Influencer
• Dr. Cody: Chiropractor
• Larry Kim: Founder
• Dharmesh Shah: Founder and CTO
• Lily Ugbaja: Content Strategist
• Ian Anderson Gray: Marketer
• Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

• The bio is short and direct.
• The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

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Create a compelling professional narrative for your summary, bio, or introduction.

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How to Write a Professional Bio for Any Situation—Without the Stress

How many times have you sat in front of a blank screen staring at the pesky cursor, wondering why it’s so hard to write about yourself? I’ll bet it’s more than once. Contemplating who you are as a human being is an exercise in mental (or existential?) gymnastics. And if you’re trying to write a professional bio, you’re trying to distill who you are and what you do in a way that’s compelling to recruiters, hiring managers, colleagues, potential clients, and other contacts all at once—so it can feel ramped up to Simone-Biles-floor-routine-difficulty levels.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your professional bio is, arguably, the most important text you’ll ever write about yourself. It’s the first introduction to who you are, what you do, and what you’re interested in—whether it’s for a social media platform, a personal website , or company team page. What you choose to highlight may play a role in others deciding to follow you, call you in for an interview, or invite you to participate in an event. It’s an opportunity for you to—in a few lines—showcase your work, competence, and areas of expertise. So you’d better stick the landing.

But don’t worry too much: You don’t have to be the Simone Biles of LinkedIn to write a professional bio. We’ve gathered the steps, template, examples, and bonus tips you’ll need to write a bio for any occasion.

How to get started on your professional bio

We’ll get to the good stuff shortly (read: the template and examples), but before you put pen to paper or fingers to keyboard, there are a few things you should know—about yourself.

Your bio shouldn’t be a laundry list of accomplishments, but a window into the person behind the accolades. You’re more than your most recent position (especially if you have a trendy startup title; I’m looking at you, ninjas and rock stars), so think about the strengths that make you good at what you do and the qualities that make you unique. These are what you want the person reading your bio to come away knowing.

If you’re drawing a blank, try to answer these questions before you start writing:

• How have you personally helped your company, department, or clients?
• Which of your accomplishments would be most impressive to your entry-level self?
• What makes you most valuable in your role?
• What’s one thing not in your job description that relates to why you’re so successful? Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role.
• Why do you do what you do? What do you believe about your field that drives you to do the work you do each day?

Once you’ve got all that down, you’re ready to get it into your professional bio.

Professional bio template

The template below is designed to help you write a “master” professional bio that you can then tweak for different situations. This template is meant to offer you a general framework only—if you find that you need to add an extra couple of sentences or determine that a section we’ve included doesn’t feel relevant to how you wish to present yourself, feel free to tweak it.

[Name] is a [role] who [how you help clients, customers, or your employer] by [something unique about your process or output]. [First name] [knows/believes] [what you know/believe about the work you do].

[First name] has [landed/secured/garnered/worked at/supported/mastered] [insert your most compelling experiences, accomplishments, and skills]. Currently [he/she/they] is/are [working toward/studying/planning to] [your next professional goal or some way you’re developing as a professional].

[First name] is [trained/certified/awarded] in [relevant trainings, awards, honors, etc]. [First name] holds a [ degree] in [area of study] from [University].

When [he/she/they] is not [brief phrase that describes what you do], [First Name] [can be found/enjoys] [brief description of compelling interests or hobbies you’d like to share].

Here’s an example of how this template could look filled in:

Matthew Chang is a social media manager who excels at creating campaigns and posts for nonprofits that make followers take action by combining strong writing and design with insights about the org’s  audience. Matthew believes that the right post, seen at the right time, can inspire people who believe in a nonprofit’s mission to help the causes they care about and ultimately allow that org to make a bigger impact.

Matthew has driven more than 10,000 social-influenced donations to three different nonprofits, with over $200,000 raised for important causes. Currently they’re working with GoodBoyGirl dog rescue to inspire not only donations, but also pet adoptions through Instagram, Facebook, and TikTok posts. (Matthew is always happy to share pictures of dogs they’ve helped find forever homes!)

Matthew holds a HubSpot Social Media Certification, and has taken several graphic design courses through The New School. They hold a bachelor’s degree from UCLA where they double majored in marketing and English.

When they’re not crafting social media campaigns, Matthew can be found biking around the city with their chihuahua Kyra on their back (don’t worry, the pup has a tiny helmet!) or taking in a Broadway show.

How to adapt your bio for different situations

Now that you have your “master professional bio,” you’ll want to tweak it for different situations.

For each iteration of your bio, imagine a specific reader and what they’d want to know about you, and then write for them. For instance, let’s say you’re on an alumni panel for your college. Student attendees will want to know what they should be doing now to get the career you have. In this case, your bio should reflect less of your day-to-day work responsibilities and more of the past campus activities, classes, and early-career internships and jobs that led you to where you are.

We’ve outlined specific advice for some of the most common scenarios where you’ll need to write a professional bio below—along with examples.

1. Your LinkedIn summary

Start by identifying how you use—or would like to use— LinkedIn . Are you content with your job, but looking to expand your network? Are you trying to attract recruiters?

Whatever you’re seeking, your LinkedIn summary should support your activity on the site; a profile focused on networking within the industry will read differently than that of someone aggressively hunting for a new job. Once you’ve identified your purpose, it will be much easier to tweak the above template for your LinkedIn summary. You’ll still want to lead with your position and other info from the first paragraph of the bio template. Then move onto whatever skills or accomplishments are most relevant to your LinkedIn goals. Last, share those goals.

Here’s an example of a LinkedIn summary that follows this strategy:

As a field sales manager with over eight years of experience driving market share growth in designated territories, I have mastered the ins and outs of pharmaceutical sales and territorial prospecting. After honing and executing these specialties to reach numerous company goals, I was honored with an invitation to join the National Marketing Council. Now, I spend the majority of my time brainstorming sales strategies and connecting with other industry professionals who are interested in talking shop.

You can always add supporting content on either side of this skeleton paragraph, such as a personal anecdote, previous positions, or a mission statement. If you need a bit more inspiration, look to your recommendations for outside opinions on what makes you special.

Read More: 5 Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze

2. Your Twitter bio

Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We’ve crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you’re stating it as succinctly as possible. Finally, squeeze in your pizazz. Key word: squeeze. Don’t focus on unrelated quirks or superfluous details.

For example:

Software engineering whiz @Belly spreading nuggets of coding gold related to mobile applications. 8-year member of @IEEEorg, aspiring member of The Avengers.

If you’re looking to create a more serious social presence, though, you may choose to leave out the pizazz while including all the same important info:

Proud 8-year member of @IEEEorg and lead software engineer @Belly. Passionate about innovations in coding and mobile applications.

3. Your company website blurb

A bio for your company website (like on a team or staff page) is where you can opt out of some standard details, such as your title, in favor of things that distinguish you as a pro (or a person). After all, anyone reading this knows where you work and your job title will likely be listed by default. So you can use the second and third paragraph of the template to craft a bio focused on what makes you unique.

Margot has exceeded every Clarabridge sales goal by at least 84%, which landed her in the top CEM-seller spot and prepared her for the challenging position of strategizing sales tactics for the National Association of Sales Professionals. Her keen and innovative insights in the areas of forecasting and sales force development have enabled Clarabridge to emerge as a national leader, with a sharp and qualified team in tow to maintain the standard she helped set.

If that’s too formal for the culture of your office, and all your colleagues mention their favorite food trucks, you can aim for a 50-50 split between the professional and personal—or whatever balance suits the company’s brand.

Margot tops the sales charts at Clarabridge. In fact, she’s beat every goal by at least 84% without ever missing a practice as the coach of her son’s (undefeated) soccer team. Fueled by loaded nachos, she landed the top CEM-seller spot and took on a position brainstorming sales tactics for the National Association of Sales Professionals. Not only is she a pro when it comes to forecasting and sales force development, but she can also advise a team on where to find the best free events in the city on any given weekend.

4. Your personal website or portfolio “About Me” page

Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire .

Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.

But don’t forget your brand ! If you want to showcase yourself in a more unique or quirky light, opt for a first-person version with more light-hearted language.

I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.

A few more tips

Keep these in mind as you write your professional bio, no matter where it’s going to end up:

• Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
• Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
• Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
• Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
• Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.

Alex Honeysett , Adrian J. Hopkins , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.