login page case study

Product Design

10 examples of login page design & best practices.

Vladislav Gavriluk

CEO & Founder at Arounda

From the user's point of view, onboarding on a website or app is just as crucial as other features. An appealing login page design will certainly help you grow your client base.

Since designing a proper login screen can be tricky, we summarized our experience in this article to help you achieve the best usability at once. 

Arounda , a digital product design agency, has served the needs of the most demanding clients for almost ten years. The not-notch expertise and excessive experience make us a great partner in developing paramount digital solutions.

We selected the best login page design examples and best practices to help you create the onboarding experience your users will enjoy.

Table of Contents

The importance of login page design, the types of login pages, the best practices to reach persuasive ux login page design.

The login page design is one of the most crucial user experience elements, as it establishes the tone for the interaction. And that’s where you can gain or lose user confidence. For example, your potential customers may find it unreliable or too complicated, especially when they need to provide their personal information.

Moreover, users log in every time they visit your product. So it’s essential to make this process convenient for them. The best login page examples we will share in this post are user-friendly, follow intuitive design principles, and provide clear directions for the user's actions. Moreover, a login page should be aesthetically pleasing and aligned with the general looks of the product.

It may be challenging to meet all those requirements. But if you do, your projects will get the highest appraisals.

There are several ways to display information to a user through a login page design. The difference depends on when and how users interact with it. Look at these login page design examples that work best for various products.

Modal Login Screen

In UX, a modal window is a child window that interrupts the current flow and demands immediate interaction with it.

You may use a modal login page design to capture users' undivided attention. Modal screens help users concentrate on the login process before moving on.

Login Page Illustration

A login page illustration should be distinctive and easy to understand. It engages users with the help of artwork, color scheme, and typography and conveys the mood of an app, website, or platform. 

Login Form and Illustration

Among login page design best practices, there are login forms with illustrations. You can turn to this tactic to indicate several account types, letting the user pick one. Instead of just making your brand more recognizable, such illustrations visualize the difference between user roles.

The login page design best practices listed below will help you create an easy-to-use onboarding procedure for your website or app.

Indicate the Caps Lock Option

Users often accidentally press the Caps Lock key. Moreover, they may not notice it, trying to log in again and again.

Your login page can prevent this burden by notifying users they have their Caps Lock on. It will save users time and effort, so they will appreciate it.

Provide Instant Input Validation

Just like a Caps Lock notification, input validation saves users time and nerves. With its help, they will see any problems before submitting the form. Thus, users can quickly correct the mistakes due to their input feedback.

Nevertheless, remember to display a warning message only when a user has finished the input. Furthermore, the error message should clearly describe what is wrong and how to fix it, achieving the best login page design.

Show Password Requirements Clearly

The best login page design examples include password requirements. Why? Because unfortunately, users tend to use weak passports. A login page displaying the criteria for password control will help your website or app visitors enhance their cybersecurity.

Also, it’s better not to hide the password requirements in the default view to reveal them when the user creates a weak password. Instead, show the complete requirements list at once. Your users will thank you for such care.

Allow Switching between Login and Sign-up

Your product receives both newcomers and regular visitors. And it’s crucial to allow for swapping between those options. When a user visits your website or app, they should be able to choose between the login and sign-up forms. This transition should be as simple and transparent as possible.

If users can't switch between the sign-up and the login page or vice versa, they will feel confused and frustrated, which contradicts the best login page design examples.

Use Email instead of Username

Services used to ask for original logins. Users had to remember tons of logins and insert their emails later. That’s why now, such a login page design isn’t relevant. It’s better to ask for an email address or phone number instead of a nickname. 

Thus, the users will check in quickly without remembering their usernames.

Indicate Clearly Why the Password is Invalid

After receiving incorrect data, the system should display the reason for the failure and remind the requirements. Furthermore, it has to explain how users can change it.

Nobody likes to try passwords repeatedly. Avoid this to correspond to the best login page examples and user experience.

Split up the Registration Process

In the login page design, the registration process should be intuitive. Long forms intimidate users, making them leave. Instead, put only relevant information and avoid anything distracting or overwhelming.

If there is still a need to acquire various data, apply a multistep form:

Identify the stages that are pertinent to the properties

Make it simple to move between phases

Let users examine a summary of the data they entered before completing the form.

Allow Easy Password Recovery

Users often forget their passwords. Make sure they can change them. In particular, you can add an explicit “Forgot Your Password” option. It will guide consumers through the entire process by sending a reset password link to a registered email address.

Make Login Easier with Remember Me Option

A clear “Remember Me” option saves customers time when they start using the product. Then, if they change their mind, they can uncheck the box with one click.

There are disputes about whether this option affects security. But anyway, it boosts user experience.

The first user engagement with your product occurs during the login process. Making it simple for them requires an intuitive login page design. Since the login process is a part of the overall product UX, the same approaches help achieve a straightforward and comprehensive form with appealing looks.

We provided the best practices that are straightforward yet effective. Apply them to enhance the usability of the onboarding experience. If you use our recommendations, we assure you receive an impeccable result.

Arounda’s approach is to offer a solution that matches your individual needs and requirements. Depending on the result you want to achieve, we can build products of any complexity. If you want to discuss your product or have questions about user experience, don’t hesitate to contact us . We're here to help you build paramount solutions. 

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15+ Professional Case Study Examples [Design Tips + Templates]

By Alice Corner , Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

• What is a Case Study?

Business Case Study Examples

Simple case study examples.

• Marketing Case Study Examples

Sales Case Study Examples

• Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

You might also enjoy:

• 12 Essential Consulting Templates For Marketing, Planning and Branding
• Best Marketing Strategies for Consultants and Freelancers in 2019 [Study + Infographic]

How to Write Test Cases for A Login Page with Examples

To Test a login page, focus on detailed negative testing that try to break the login page. Ensure positive test cases that check the UI elements. Don’t forget to test IT security policies such as for passwords as well as performance.

We use login pages all the time.

Whether it be your favourite social network, email or to buy groceries, we can’t get away from customised user accounts.

As part of your software testing project , you’ll find that the process for login pages is very similar for most applications.

In this article I will break down these test cases for you.

If you are looking for how to test a registration page , then there is an entire page dedicated to this.

If you want to learn how to write test cases then you should read the article first.

Table of Contents

User Interface Tests

Depending on the type of organisation, you may be asked to provide additional security credentials.

For example, in the banking industry, two factor authentication (2FA) is usually required.

In order to test 2FA you’ll need a soft or a hard token.

Don’t forget to add this in your test plan.

I remember working on a UK government project where I was actually testing the SAML tokens to ensure they were being authenticated properly. That was using a tool called SoapUI.

Functional Testing

Consider both positive and negative testing in your scenarios.

Below are test case descriptions with expected results.  You may need to add individual test steps to ensure you have full visibility and coverage when testing.

Non Functional Testing

Performance testing.

You might be interested in a non functional requirements checklist for your project.

Considerations

Device type.

Your test scenario should consider the device you are using.

This is because the way that the UI is rendered will be different. For example, desktop, mobile and tablet will all display the output differently.

As a result, you may need to also think about accessibility testing (out of scope for this article).

Biometric Login

This article only focusses on the traditional way of entering your username and password to log in.

However, biometrics is a much safer and secure way to login.

As a result, if your application uses fingerprint ID or Face ID, then you should also look to add these types of tests to your test plan.

I’ve found that if I’m a customer for an eCommerce store, then a valid email address is also used as a username.

However, working for an organisation as an employee or as a banking customer, the username will be more customised.

Penetration Testing

Whether you do or don’t do the Pen testing, you’ll need to get it done anyway.

Your organisation will need to ensure that the login page is fully secure and not open to any kind of SQL injection attacks or any type of security holes.

Single Sign-On Testing

If your organisation uses a single sign-on then the above steps might not even be required.

Services such as OKTA allow organisations to connect their internal users with external systems using the same credentials.

This does depend on whether or not the external systems are compatible with OKTA.

With regards to verification of the service and its connectivity, this will form part of your functional and security testing activities .

You should work very closely with your IT Security teams when conducting single sign-on testing to ensure that any integration testing has been carried out correctly.

Add it to your Regression Testing Suite

Once, individual test cases have been approved, they can then form part of a future regression test suite .

It’s entirely up to you if you want to run them as manual or automated tests.

I hope this article really gives you an insight into how to write test cases for a login page.

With technology changing all the time, you’ll need to stay on top of your game and think about how to also test these new technologies as they integrate into your existing infrastructure.

The login page itself should be quite straightforward to test since there are very few elements on the page.

However, that does not mean that testing cannot be detailed.

Since this test relates to IT security, a LOT of time needs to be tested around the security elements.

Related Posts

How to write Test cases for Change Password to Help Speed Up Your Test Design

How to Write Test Cases for Date of Birth: Your FREE Detailed Functional Testing Example

Test Cases for ATM Machine: FREE Examples and Scenarios for ATM Testing

How to Write Test Cases for Hotel Booking System – Free Test Scenario Examples

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Test Case Examples

Test Cases for Login Page

Last updated on December 3, 2023

In this post, we will study – how to write test cases for a Login page . You can refer to these test cases while creating test cases for login page of your application under test.

As we know that the focus here is to cover the different features to be tested instead of the creation of formal test cases , so basically we will be presenting test scenarios here. If you want to know the exact difference between test cases and test scenarios, please refer to this post – Difference b/w Test Case and Test Scenario .

Let’s start with sample test cases of the login page now, categorized on the basis of different types of testing .

UI Test Scenarios for Login Page

• Verify that all the labels and controls including text boxes, buttons, and links are present on the Login page.
• Check that the font type and size of the labels and the text written on the different elements should be clearly visible.
• Verify that the size, color, and UI of the different elements are as per the specifications.
• Verify that the application’s UI is responsive i.e. it should adjust to different screen resolutions and devices.

Functional Test Scenarios for Login Page

• Verify that as soon as the login page opens, by default the cursor should remain on the username textbox.
• Verify that the user is able to navigate or access the different controls by pressing the ‘Tab’ key on the keyboard.
• Check if the password is in masked form when typed in the password field.
• Check if the password can be copy-pasted or not.
• Verify that the user is able to login by entering valid credentials and clicking on the ‘Login’ button.
• Verify that the user is able to login by entering valid credentials and pressing Enter key.
• Check that the user is not able to login with an invalid username and password.
• Verify that the validation message gets displayed in case the user leaves the username or password field blank.
• Check that the validation message is displayed in case the user exceeds the character limit of the user name and password fields.
• Verify that the reset button functionality is on the login page. Clicking on it should clear the textbox’s content.
• Verify if there is a checkbox with the label “remember password” on the login page.
• Verify that closing the browser should not log out an authenticated user. Launching the application should lead the user to the login state only.

Security Test Cases for Login Page

• Verify that there is a limit on the total number of unsuccessful login attempts. So that a user cannot use a brute-force mechanism to try all possible combinations of username-password.
• Verify that in case of incorrect credentials, a message like “incorrect username or password” should get displayed. Instead of an exact message pointing to the incorrect field. This is because a message like “incorrect password” will help a hacker in knowing that the username is correct. In this way, he will just need to try a different combination on the password field only.
• Verify the login session timeout duration. So, once logged in a user cannot be authenticated for a lifetime.
• Verify that once logged in, clicking the back button doesn’t log out the user.
• Verify if SQL Injection attacks work on the login page. The application should not be vulnerable to SQL injection attacks.
• Verify that the XSS vulnerability should not work on the login page.

This concludes our post on the test cases for the login functionality. I hope these sample test cases will help you in your interviews. In addition, these should help you in writing test cases of similar forms. Please let us know in the comments, how we did. Also, let us know in case we have missed out on anything.

Do check our detailed guide on Test Scenarios to learn about test scenarios along with its template.

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Test cases for pen, 8 thoughts on “test cases for login page”.

Great article, totally what I needed.

Thank you, wonderful job! This was the information I had to have.

test cases you have written and given name as scenario for loin page .as far as i know scenarios are what to test so your scenario for loin page would have been verify loin functionality and all cases you have written would have come under that login functionality use case.

its test case not use case

Verify that once logged in, clicking the back button doesn’t logout the user.

Hi Kunal, can you please tell me if this is not working as expected then how we can represent this issue technically. because same thing happening in Gmail login. (its navigate to login page or logout if we click back button twice or thrice)

Everything is Nice & Ok ,I should rather say fantastic . But there’s too much of ads ,which cause some distraction . Try to be minimal in it if possible.

Thank you for everything sir/madam.

One of the best! Keep it up brother 💪

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3 examples of landing page case studies that inspire trust

A case study should inspire trust that you're the right provider for a specific job. These 3 landing page examples do just that...

Oliver Meakings

A case study is a key part of any B2B sales process, which is why I've put together a list of landing pages for you to draw inspiration from.

These landing pages demonstrate useful techniques that can take your conversion rate to the next level.

Case studies aren't the same as "normal" landing pages, but they have a similar purpose: to convince website visitors that you are the right person/company for the job. And there's nothing more convincing in marketing than somebody finding success with your product.

A good case study takes the reader through a journey; from painful realization of a big problem that lies ahead all the way to overcoming the hurdle.

In the midst of all of that "chaos" is where your product or service comes in, so here are a few ways to help you tell the right stories.

A Few Ways To Write Your Case Study

Case studies don't necessarily have to live on a landing page to be effective, they can also be distributed via PDF files, videos, or even live webinars to capture a specific audience.

When it comes to highlighting a story on a landing page though, the most important thing is to start with the benefits provided and work your way through the challenges.

Remember that you're speaking to a business audience so all they care about is what's in it for them. You have to provide this answer immediately at the top of your case study.

Although this is the first thing the prospect will see, it's not the first one you'll write. The process of getting your case study down is much more treacherous than that. First, you have to ask yourself why...

» Why did the customer go through such lengths to use your product?

The problem is always the biggest factor in a customer's success story. If the product was able to solve it, then the process of getting there was worth it and the money was well-spent.

In most cases, customers will never get there.

Sometimes because the product or service wasn't good enough, other times because they didn't really know what they wanted.

But when they do get on the other side of the fence, that's when a case study is crucial for you to get the most out of the business relationship, and I have some examples to show you.

The 3 Case Study Page Examples I've Picked

For each of the 3 examples you'll see in a moment, there are different ways to convey a similar message—that of success.

That's what a case study is all about, it's where customers are celebrated for being the "hero" in the story and your product being the means to an end. The elements of a good case study landing page are:

• A banner image at the top that recaps the entire story in a quick summary for the reader to understand whether they'd like to go through with the entire article
• Quick benefits below the main banner with information on what the customer was able to achieve after going through the "trouble" of implementing the solution
• Some high-level information on the type of business the customer runs like the industry they operate in and the size of their company compared to target market
• The complete story of how a customer first realized they had a problem and then identified your product or service as a potential solution leading to success

All these elements must be included for a case study that inspires trust. Fancy design isn't as important here as sending the message of success across using a real-life example.

Example of Case Study #1: Miro's Thoughtful Formatting

There's no denying that Miro has one of the most beautifully-intricate visual identities I've come across, so it's good to see that they're passing that effort onto their case studies as well.

Miro is a collaborative software most known for its digital whiteboard, where customers can conduct brainstorming sessions and store some of their most important Eureka moments.

Essentially, it's a place where team members go to "throw it all out on the table" and then start putting the pieces together.

It's a wonderful tool that has a unique angle on collaboration.

Upwork saw an opportunity to use the tool in a way that would help them fully-embrace design thinking as part of their culture and thus requiring a complete organizational restructuring across multiple departments.

Miro beautifully illustrates the complexity of the situation by pairing it with a sleek profile of the company and the type of business they run.

Addressing the problem is only one part of the equation though; they go as far as to highlight what design thinking is with beautiful cards right below the fold not only guiding you through the journey of Upwork but also educating you on the topic itself which coincidentally is exactly what Miro is strong at: helping teams foster innovation via collaborative effort.

In just two visual steps, Miro has given us a lot of information to work with, and now I'm left wondering: "Was Upwork ultimately able to deploy their design thinking approach?"

That's when Miro fills in the context from within Upwork's culture, making it clear that this was a big shift for them and that if they wanted to do it, they'd have to be aligned in full.

The reason why I'm putting this landing page first is that it screams trust; from the thoughtfully-placed quotes to the authoritative sources, Miro knows exactly what they're trying to achieve with this case study and they execute it almost with surgical precision.

What's even better is that, being a software tool, Miro can embed their own solution within the case study itself, making the experience that much more compelling.

Of course, not everybody will be able to afford creating a software suite as complex as Miro's just to make their case study stand out, but I just think it's absolutely brilliant. The problem with case studies is that they are often boring, uninspired chunks of text that don't say anything other than:

"We did this for customer A so you should buy our product."

Miro flips that coin by focusing on Upwork's problem first and only getting to what Miro did as a solution towards the bottom of the article, cementing their commitment to customer success.

Overall, Miro checks all the boxes here:

• An immediate understanding of the problem
• Tackling the story from an educational standpoint
• Removing themselves only to enter when relevant
• Focusing on the customer success and not theirs

If you had to copy one landing page for your next case study, this is it. One of the most elegant ways to compliment a customer that's found success with your product or service.

Example of Case Study #2: Ghost's Unorthodox Approach

Ghost is a Content Management System that claims to be the best way for news publishers to claim back their independence through a variety of monetization features.

Just like Miro's landing page, the best case studies are the ones that embed your product or service within the content itself, essentially showing the benefit rather than talking about it.

That's where Ghost's approach truly shines.

They created a "showcase" of websites built on Ghost.

From this seemingly-endless pool of gorgeous designs, you can draw a lot of inspiration, with many of them having their own dedicated mini-spotlights to celebrate the customer.

Although not a case study landing page in the "traditional" sense since this is more of a gallery of customers who built their publications using Ghost, it's still impressive how they were able to pass that feeling of trust and empowerment by simply taking screenshots of their client's sites.

The cool thing is that Ghost has dozens of the examples to show, making it an effective marketing tool due to its compelling visuals and variety of choices.

As unusual as it might seem, Ghost's approach is extremely effective at producing exactly the effect they are looking for:

» building trust in the blink of an eye

As soon as you open up the showcase page, you're greeted with a world of Ghost creations that look amazing. The next in line is obviously you then.

Example of Case Study #3: Kiflo's Simple Yet Effective Page

To close this deep dive into some of the most powerful case study landing page designs available on the internet, I'm now picking something more in tune with a "typical" success story.

Similar to HubSpot's case study design, Kiflo (a Partner Relationship Management software suite) highlights the main benefits provided by their product at the top of the page.

In the hero section, they include details about the representative who's given a short interview for the case study, and later they'll link that information with quotes from them.

Quotes with real faces and names reinforce the message of the case study

With its simple approach, Kiflo's case study landing page is half-article, half feature page. Below the fold, you get a clear understanding of the company they've interviewed, the challenge that they were facing, and how they came to find and ultimately choose Kiflo as a solution.

The page does a great job at separating each section so that the reader can follow along with PerceptionPredict's point of view which is that of the hero going through incredible challenges to find the superpower which would lend him the tools to succeed in his quest.

By then connecting the features of the product back to the original problem, Kiflo is effectively affirming itself as the solution to creating a partner program from scratch with practically no experience nor advanced knowledge on how to operate one day-to-day.

In their "Strategy" section, Kiflo describes how each feature helped the customer tackle a part of the overall puzzle, up until finally solving the problem at scale.

The results shown are convincing and they really show the effort that the team at Kiflo made to help PerceptionPredict succeed.

The landing page world isn't just made of eye-popping colors and quirky animations; it's meant to deliver value to the reader in a way that helps them move forward and down your funnel.

If you're looking to create a case study page but don't really know where to start, try and bring a first version of it live rather than aiming for perfection. Then see what sticks.

I've reviewed 100s of landing pages over the years and I can tell you that what I care about seeing the most is upfront value.

If you don't tell me what you do NOW, I'm gone.

A similar thing can be said about case studies; if I can't find anything that tells me I should trust you above the fold, I won't go on to read the rest.

So put those benefits up there :)

(And convince me you're the only solution to my problem!)

Originally published 27 Apr 2021

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Tongue Pressure Resistance Training for Post-Stroke Dysphagia: A Case Study

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Sana Smaoui , Melanie Peladeau-Pigeon , Renata Mancopes , Danielle Sutton , Denyse Richardson , Catriona Steele; Tongue Pressure Resistance Training for Post-Stroke Dysphagia: A Case Study. Folia Phoniatr Logop 2024; https://doi.org/10.1159/000538717

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ABSTRACT Purpose: The purpose of this study was to explore the effect of a lingual resistance training protocol on the swallowing function of an individual presenting with dysphagia and reduced tongue pressures following a supratentorial ischemic stroke. Methods: A study involving a lingual resistance training protocol with videofluoroscopy to measure outcomes comparing different parameters to ASPEKT normative reference values at three timepoints: baseline (VFSS A), following a 4-week lead-in period to control for spontaneous recovery (VFSS B), and at the 8-week endpoint of treatment (VFSS C). The study was interrupted due to the COVID-19 pandemic after 1 participant enrollment and is presented as single case study. Results: Isometric tongue pressures: Following the 4-week lead-in, a decline in maximum isometric anterior tongue pressure (MAIP) and regular effort saliva swallow pressures (RESS) was noted, however there was no change in maximum posterior isometric tongue pressures (MPIP). Isometric tongue pressures improved post-treatment, with increases in MAIP, MPIP, and to a lesser degree RESS. Swallowing Function: Impairments in swallowing safety continued between the baseline VFSS A (Penetration-Aspiration Scale score [PAS]=8) and lead-in VFSS B (PAS=5). Swallowing safety improved following the intervention, with PAS scores = 1 at the endpoint VFSS C. Pixel-based measures of swallowing efficiency revealed a reduced frequency of post-swallow total pharyngeal reside following the treatment. Improvements were found in two other swallowing parameters, laryngeal vestibule closure integrity and pharyngeal area at maximum pharyngeal constriction, at the endpoint VFSS. Conclusion: These pilot data suggest improvements in some swallowing parameters as an outcome of intervention.

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On March 29, 2024, the U.S. Environmental Protection Agency (EPA) announced a final rule, “Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles – Phase 3,” that sets stronger standards to reduce greenhouse gas emissions from heavy-duty (HD) vehicles beginning in model year (MY) 2027. The new standards will be applicable to HD vocational vehicles (such as delivery trucks, refuse haulers, public utility trucks, transit, shuttle, school buses, etc.) and tractors (such as day cabs and sleeper cabs on tractor-trailer trucks).

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