management consultant cover letter

A Consulting Cover Letter that Lands Interviews: Our Complete Guide

• Last Updated January, 2024

Rebecca Smith-Allen

Former McKinsey Engagement Manager

The recruiting season is approaching fast, and there’s one thing you’ll need to get your foot in the door for an interview at a top-tier consulting firm: an impressive cover letter.

What should you talk about in your consulting cover letter?

How do you distinguish yourself from the tons of other candidates applying to Bain, BCG, McKinsey, and other top consulting firms this year?

If you’re asking yourself these questions, don’t worry! 

In this complete guide to writing a consulting cover letter, we’ll tell you exactly what points you need to address in your cover letter to put your best foot forward and land that interview.

We’ll discuss:

• What a cover letter is
• The RIGHT way to structure one
• The Red Flags that get candidates rejected and how to overcome them
• 5 Tips on writing an effective consulting cover letter

We’ll  also share:

• 2 cover letter examples that landed candidates interviews at the top firms.

Let’s get started!

Consulting Cover Letter – Why It Matters

What is a consulting cover letter.

The consulting cover letter is a separate document from your resume; it puts the work experience you outline on your resume into context to show why you’re a great candidate.

The WRONG Way to Structure Your Management Consulting Cover Letter

Most of the Internet articles on writing a cover letter talk about structuring them with the following sections:

• Why are you interested in consulting?
• Why are you interested in the firm you’re applying to?
• What makes you a good fit?

This is not the best way to approach writing your consulting cover letter. My Consulting Offer has helped hundreds of clients land interviews and get offers with top management consulting firms like BCG, Bain, and McKinsey.

We’ve even helped people who faced extra hurdles because they had low GPAs, majored in subjects other than economics or business, or attended non-core schools.

Our clients received interview invitations and job offers because our cover letter process works.

The RIGHT Way to Structure Your Management Consulting Cover Letter

Want to know the best way to structure a cover letter that has statistically been shown to get more interviews?

Watch this video before proceeding.

Now that you watched the video (Watch now if you haven’t yet because the impact of the rest of the article is only 10% of what it could be if you watch it). 

As you found in the video, the best  way to structure your cover letter is to Google the characteristics the consulting firm you want to work for seeks in consulting candidates and then show you have those characteristics .

Yes, you read that right. Go to the Bain Careers page and read about what they’re looking for in candidates. You’ll find it on this page . 

Every consulting firm has values they take very seriously, and that drive the candidates they target, so you will want to know what they are for each firm you apply to. 

As an example, Bain wants consultants with:

• Problem-solving skills
• The ability to lead
• Results delivered

You will use each of these to develop a paragraph or section of your consulting cover letter.

For each, choose a specific time from your professional or personal experiences that shows you possess that characteristic. 

If you have more than one experience that shows you exemplifying a characteristic, pick the strongest example.

Then, create a story that briefly explains the context around your example, describes the action(s) you took, and shows concrete results. 

Quantify the results of your actions whenever possible.

• Results delivered – When I took over as the leader of my sorority’s annual fundraising event for a local food bank, I wanted to make it even more successful than in prior years. Each year, we threw an event and asked people to bring packaged food products or a donation. I went beyond that by asking the college’s academic departments to collect donations from faculty and staff as well. Packaged goods contributions to the food bank increased by 50%, and financial donations increased by over 300%.

Proof the My Consulting Offer Cover Letter Structure Works

This strategy of showing how you’ve exemplified the characteristics the firm is looking for in applicants works particularly well if you are applying to management consulting firms from a non-traditional background. 

If you’re a student with a liberal arts major, in a non-MBA master’s degree or doctorate, or attending a non-core school, you should definitely use our approach. It shows the reader that you’d be an asset to their team and have what it takes to be a successful consultant at their firm. This makes them focus less on your non-traditional background.

One of our early clients was an undergraduate who’d spent his summers interning in Michelin-star restaurants in New York City because he aspired to run a Michelin-star restaurant as a career. 

He didn’t have high-level positions in these internships; he worked in the kitchens. He cut the tomatoes for the tomato soup and did similar food prep.

He wasn’t even in charge of making the tomato soup!

As graduation approached, he decided that while he knew all about the kitchen side of the restaurant business, he wanted to learn about running the front of the house. To do that, he looked into consulting jobs.

But he had no business experience.

In his cover letter, we developed stories about:

• Managing the kitchen effectively, even on hectic Saturday nights
• Managing chefs with many years more experience than he had himself
• Landing jobs at top-rated restaurants by showing up at the restaurants before they opened and networking his way in with perseverance

These stories showed he had the leadership experience, people skills, and drive needed in consulting, things that wouldn’t have been clear from his resume alone.

Why My Consulting Offer’s Approach to Writing Consulting Cover Letters Is So Effective

My Consulting Offer’s approach highlights the characteristics consulting firms value in applicants to develop your cover letter.

• You don’t need to explain “Why McKinsey/Bain/BCG?” because you’ve taken your bullet points from their firm career pages .
• Your stories explain why you’re a good fit.
• You can cover the question “Why consulting?” in just a sentence or 2 because you’ve demonstrated you understand what consulting firms look for in candidates through your stories. This question is especially important for applicants with non-traditional backgrounds or experienced hires. 

Just add a short opening, 1-2 sentences on “Why consulting?” and a short conclusion to these paragraphs, and your cover letter will be ready to submit. 

Mistakes People Make with Their Consulting Cover Letters that Lead to Rejection

There are red flags that can get applicants’ resumes placed in the “no” pile. These are:

• A gap in their work history.

A low GPA  can be a problem because management consulting firms target people who can solve tough business problems. But if your GPA  is low due to extenuating circumstances, such as a problem with your own or a family member’s health, or if you needed to work many hours each week to finance your education, firms will often overlook this.

Small offices at top consulting firms often have a problem. People choose them because they think they’ll have a better shot at getting an offer from the firm. But later, these same people want to move to a different office, leaving that office understaffed. 

If you’re applying to an office because you genuinely want to live in that city, tell the recruiters why you want to live there (examples: near family, proximity to outdoor activities, etc.) They need to see that you are not planning to try to transfer to another office or they won’t want to invest in you.

If you have a gap in your work history, a consulting firm might think you were fired and had difficulty finding another job. If health or another issue was the cause of the gap in your work history, it’s important to explain that.

If you have any of these or other red flags in your consulting application, take the time to explain them in your cover letter so that they don’t derail you from getting an interview.

Writing Your Management Consulting Cover Letter – A Step-by-Step Guide

• Opening – keep it short and sweet. Just introduce yourself and express interest in working for the firm you’re applying to, mentioning the specific position you want. Include your 1-2 sentences on “Why consulting?” here.
• Central paragraph 1  – As explained above, find what the firm is looking for in consultants from their Careers page and dedicate one paragraph to each characteristic.
• Central paragraph 2 – Create a story from your experience that shows you have that characteristic. You should include 3-4 stories in your cover letter.
• Central paragraph 3 – Quantify results whenever possible.
• Central paragraph 4 – Order these stories in the way that works to your advantage, with the strongest story first, the second-strongest last, and weaker (but still good) stories in the middle.
• Address any red flags.
• Express your interest again and close the letter.

That’s it! You now have an impressive cover letter.

5 Tips for Writing a Cover Letter that Lands the Interview

• Tip #1 – Start with the characteristics valued by the consulting firm you’re most interested in. You should tailor the cover letter for each firm to the characteristics they list on their Career page. You’ll find, however, that you can re-use stories because all consulting firms value leadership, drive, teamwork, and creating impact.
• Tips #2 – Pick the most compelling stories from your experience. You probably have multiple stories you could use for some values. Choose just one story. If in doubt, the one where you solved the biggest problem or where you had the biggest impact is probably the best. Don’t worry if you have another great story, you’ll get to talk about it in your consulting interviews.
• Tips #3 – Quantify results wherever possible. Showing that you increased revenue/ attendance/ donations by x% quickly and effectively displays you can get things done. Same with cost reductions or reduced time/effort to get work done.
• Tip #4 – Tighten your language to show your point as efficiently as possible. Never say more than you need to in order to make your point. Recruiters screen thousands of applications, and they appreciate communications that get right to the point. Consulting partners will also appreciate this skill once you’re on their team and drafting PowerPoint slides for client meetings. Keep your cover letter to one page. 
• Tip #5 -Use Fiverr or another service to ensure you have no grammatical or spelling mistakes. You only get one chance to make a good impression. Don’t send out a letter with a big mistake, especially if you can prevent it with $5. 

Consulting Cover Letter Examples

The best way to get a sense of what an effective management cover letter looks like is to read one. 

We’ve got 2 examples of letters that helped My Consulting Offer clients land interviews: one from an undergraduate student’s application to McKinsey and one from an experienced-hire candidate’s application to Bain.

Successful Consulting Cover Letter Example 1

Undergraduate consulting cover letter example, why is this undergraduate consulting cover letter sample effective.

This consulting industry cover letter written by an undergraduate is effective because it addresses key characteristics that McKinsey looks for in their applicants, as you can see   on their careers page :

• Personal impact
• Entrepreneurial drive

While it only calls out 2 of the 4 characteristics McKinsey is looking for, entrepreneurial drive and problems solving, these stories also showcase the candidate’s personal impact. 

The 3rd characteristic the cover letter calls out, teamwork/ collaboration, is also highly valued by McKinsey and other consulting firms. 

The entrepreneurial drive paragraph is effective because it shows this candidate works hard and overcomes obstacles that would stand in the way of other candidates.

The problem-solving paragraph is effective because it shows the candidate’s structured approach to solving a problem. It also shows this approach worked.

The collaborative story works because it shows that this candidate was able to make strong personal connections from a very young age and that they respect people from all walks of life.

The candidate makes clear with his/her stories that they understand what McKinsey is looking for and that they’ve demonstrated those characteristics.

Successful Consulting Cover Letter Example 2

Experienced hire consulting cover letter example, why is this experienced hire consulting cover letter sample effective.

• Problem-solving skills (addressed in Passion for Results and Lasting Impact.)
• The ability to lead (addressed in all 3 stories.)
• Results delivered (addressed in Passion for Results with quantified impact.)
• Passion (addressed in Drive & Character)

Each of the 3 stories in this cover letter presents the applicant as someone who has the characteristics top management consulting firms look for. 

Moreover, the 3 stories together demonstrate that he or she has “the whole package.” He or she isn’t smart but a poor team player or good at problem-solving but lacking the passion needed to get things done in a difficult, real-world environment.

The fact that the applicant could speak to all of the things Bain looks for helped them land interviews and then offers with multiple top firms.

What About Firms Like McKinsey, Which Don’t Require a Cover Letter?

Some management consulting firms, such as McKinsey & Company, have made submitting a cover letter optional. 

Should you bother to spend the time to write one if they don’t seem to care?

If your resume clearly shows you are a good fit for the consulting firm,  you don’t need to submit a cover letter. Things that would make you look like a good fit include:

• Attendance at or a degree from a core school where the firm recruits through on-campus interviews and hires consultants every year
• An undergraduate degree in business or economics or an MBA
• Leadership, teamwork, and problem-solving skills clearly demonstrated through work and volunteer experience on your resume

If your resume doesn’t clearly communicate that you’re a good fit for the management consulting industry and their firm, in particular, your application will be strengthened by including a cover letter. 

You should also submit a cover letter if you have been previously rejected from that firm so that they know you have taken steps to improve your application since last applying.

You’ll want to think about stories to use in your behavioral interviews   anyway, so if you’re unsure whether you need a cover letter, it’s safest to write one.

To see the power of an improved cover letter, watch this video on how My Consulting Offer helped Cynthia get invited for an interview at every consulting company she applied to.

Are you ready to write your management consulting cover letter?

We bet you are since you now know:

• What a consulting cover letter is
• The red flags that get candidates rejected and how to overcome them
• Our 5 Tips on writing an effective consulting cover letter
• Plus, you’ve seen 2 Consulting cover letter examples that worked

Still have questions?

If you have more questions about writing effective consulting cover letters, leave them in the comments below. One of My Consulting Offer’s former MBB recruiters will answer them.

Other people who were writing their cover letter found the following pages helpful:

• Consulting Resumes
• BCG Cover Letter
• Consulting Networking
• Case Interview Prep : The Ultimate Guide
• Our List of  Top Consulting Firms and their company values
• The Non-MBA Master’s Student’s Guide to Landing a Consulting Job

Do You Need Help Writing a Perfect Consulting Cover Letter?

Thanks for turning to My Consulting Offer for advice on writing your cover letter. We’ve helped over 700 people get offers in consulting and 89.6% of My Consulting Offer clients land  interviews and offers with a consulting firm. Most land more than one. We want you to get that opportunity to interview with McKinsey, Bain, BCG and other top firms!

For example, here is how we helped Tao land interviews at Bain, BCG, and McKinsey.

Join our FREE Webinar:

How 800+ candidates have landed consulting offers at mckinsey, bain and bcg, 2 thoughts on “everything you need to know about the consulting cover letter”.

Thank you Davis for this powerful tool you shared. Really, I havent thought of cover letters telling stories or narrating how you used the needed skills and the value you added using them in your past roles. No wonder I have been getting rejections based on my red flags – not having to work with the big 4s or having multinational experience. All these does not matter as long you can demonstrate the skill set you used to add value in your previous roles which must be inline with what the prospective role needs. I really aporeciate this exposure and I look forward to getting calls from recruiters going forward as I apply your strategy to my cover letters subsequently. Thanks a lot. Esther.

Hey, Esther, We’re so glad the tips we discussed about writing your consulting cover letter were helpful! Good luck in your job search!

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• What is the Cover Letter
• Are Cover Letters Important still

How To Write A Consulting Cover Letter

• Cover Letter Structure Include 5 Paragraphs

An Introduction

Two paragraphs that tell two stories.

• Why You re A Good Fit For X Consulting Firm

Use Anecdotes and Details

Keep it to one page, show instead of tell, start writing asap, do your research, use a personal tone, get your cover letter reviewed by others, submit and send as a pdf.

• Double Triple Quadruple Check

Management Consulting Cover Letter Samples

Mckinsey cover letter sample.

• Example Cover Letters for Undergrads MBAs and Experienced Hires

Undergrad Cover Letter Sample

Mba cover letter sample, sample consulting cover letter experienced hire, consulting firm view of cover letters, common cover letter mistakes to avoid.

• Additional Reading
• 2024 Top Consulting Firms
• 2024 Consulting Salaries
• 2024 Application Deadlines
• 2024 Case Interview Guide
• 2024 Case Frameworks Guide
• 2024 Consulting Resume Guide
• 2024 Storytelling Guide
• Consulting Firm Directory

Consulting Cover Letter: Ultimate Guide

The cover letter is undervalued by candidates because it is misunderstood. A good management consulting cover letter can give you a small edge over other candidates, particularly because firms use it as a writing sample. And don't forget: a bad cover letter can do your application serious harm.

Here's what a consulting cover letter is not: an opportunity for you to rehash your resume. In this ultimate guide to the consulting cover letter, we're going to walk you through the elements of what makes a good cover letter, our best tips, share top mistakes to avoid, talk about how consulting firms view cover letters, and show you consulting cover letter samples.

Now, we know what some of you are thinking. Aren't there some firms that no longer require a cover letter? (Here's looking at you, McKinsey ). That's true! However, many firms still require one, and it's more than an afterthought in the review process. Creating an outstanding management consulting cover letter isn't the most difficult thing you'll do in the recruiting process, but it will take some work. The effort is well worth getting that edge you need to land an interview.

What is the Cover Letter?

The management consulting cover letter serves as an unofficial writing test. As a consultant, communicating effectively over email and through presentations is a crucial skill.

In addition, the consulting cover letter also provides you with the opportunity to showcase your storytelling ability. The goal of the cover letter isn't to communicate the breadth of your experience (that's the job of the resume ). Instead, the goal is to communicate the depth of your experience through diving deeper into two of your most impressive accomplishments. The cover letter gives you the ability to SHOW what the resume TELLS.

Are Cover Letters Important (still)?

Let’s next dive into how to write a consulting cover letter, including top tips. We’ve amassed these over 10+ years of experience helping candidates write winning cover letters . Don't worry, we include free consulting cover letter samples later on!

Cover Letter Structure: Include 5 Paragraphs

A good management consulting cover letter should include these five components:

The introduction should be a short paragraph that gives a brief overview of your background, the position you are applying for, and gives an overview of the skills you'll highlight through the rest of the letter.

As mentioned earlier, the meat of your consulting cover letter consists of two stories. Each story should highlight your ability to drive impact by solving a specific problem. Start your story by sharing the context of the problem you faced, then talk about the specific actions   you  took, and finally end with the  results you achieved.

Focus one story on your hard (read: analytical) skills, and one on your soft (ex: leadership) skills.

Why You're A Good Fit For X Consulting Firm

This is where you tailor your cover letter to the specific firm you're targeting. This 4th paragraph of your consulting cover letter should reference at least one person  at the firm that you've spoken with, and expound upon what you learned about the firm in that conversation that draws you to apply.

Don't focus on what you'll get out of the experience. Focus on how you know you'll be a good cultural fit. News flash: The only credible way to communicate this is by having talked to someone at the firm (and ideally the offices you're targeting!).

Tie your previous professional experiences and extracurriculars together to reinforce why you'll be a great consultant. End by thanking the reader for their time and consideration.

Avoid sounding generic with the descriptions of your past experiences. Details will help you stand out amongst the sea of candidates.

For instance, here’s a bad example: “My previous experiences and projects have given me a strong set of leadership skills.”

Instead, say something like: “As a Business Development Analyst at Facebook, I led a team of five on an internal initiative that reduced our group’s budget by 25% over one quarter. Convincing key stakeholders to reduce their own budget for the sake of the greater good was not easy, but the project sharpened by ability to overcome conflicts and arrive at consensus.”

Going over 1 page is the cardinal sin of consulting cover letters. Anything longer than one page will be automatically discarded.

Your management consulting cover letter should demonstrate that you’re able to communicate in a concise manner. Consulting firms receive thousands and thousands of cover letters, so the last thing they want to read is your entire life story.

Keep your consulting cover letter to one page, max.

The cover letter is the time for you to conduct a deeper dive into your 2-3 most impressive stories. Instead of explaining why you’re such a great fit for consulting and the passion you have for the field, pick and choose your strongest set of experiences and bring them to light. These stories are a lot more effective at driving home your point that you will be a great fit for Deloitte or BCG.

Of course, don’t come across as arrogant. How do you know if you are being arrogant? You talk about how much better you are than others at this skill or that ability - be honest about what you are skilled in, but don't compare yourself to others.

Writing takes time. Good writing takes even longer. Yes, our consulting cover letter samples will give you a head start, but they still take a lot of customization to make them your own! We can help if you're stuck .

Remember that you’ll be up against thousands of other qualified candidates who are vying for the same spots. You need to produce a high quality consulting cover letter, and that won’t come overnight.

If you don’t know which firms you’re applying to or haven’t spoken to people at the firm yet, write as much of the letter as you can now.

Your cover letter for all consulting firms will become stronger and stronger over time as you speak with more consultants. By networking with current consultants at the level you are applying for, you'll figure out which firm and office are the best fit for you. You’ll also gain nuanced knowledge about consulting that you just can't get from online searches. No, a generic consulting cover letter sample just won't do.

Your cover letter should adeptly showcase your unique skills and personality. This is one reason why using a generic consulting cover letter sample will get you into trouble! Remember that no one has your story except you. Own it, and never apologize for or focus on the negative aspects of your experience.

Ask people you trust to review your cover letter in order to receive advice and suggestions. Ideally, your reviewers should be people who have previous consulting experience, since consulting firms have notoriously high standards.

Sometimes, even when you proofread multiple times, you will miss mistakes that others catch in their first reads. More importantly, they should be able to suggest edits that strengthen your letter to make it stand out. Work with our expert editing team if you don't have this level of review available to you.

The last thing you want is for all your hard work to be ruined by computer formatting errors. Whether you are sending your cover letter to a consultant for networking or submitting it for an application, make sure your cover letter is in PDF format.

Sending in the file type (i.e., Microsoft Word or Pages) in which you created the cover letter is risky for two reasons. First, a lot of consultants will be looking at your cover letter on their smartphones, and most non-PDF files will ruin the formatting structure you have put into place. Second, even on desktop, if the cover letter reviewer doesn’t have the program you used or the same version, you can run into formatting issues. Or worse, they may not be able to open the file at all!

The extra step is totally worth it, and it’s best practice to send documents as PDFs anyways.

Double, Triple, Quadruple Check

Before you send your cover letter anywhere, make sure to proofread until you’ve almost memorized the document. Any mistakes will point to a lack of attention to detail. If this seems harsh, remember that there are thousands of candidates vying for the same spot as you. Don’t leave anything to chance!

Name Address Line 1 Address Line 2 Phone Email

McKinsey & Company Re: [Position Title] in [City] office

To Whom It May Concern:

As a junior majoring in [Major] at [College], I am excited to apply for a Summer Associate role in the Los Angeles, San Francisco, or New York offices. I am confident my previous internship experience, analytical skills, and problem-solving ability will enable me to add quick value to the firm’s teams and clients.

My overwhelmingly positive experiences with McKinsey moved me to apply. From attending the McKinsey info session and speaking with several consultants including John Smith and Kate Doe, I learned about the distinguishing qualities that make McKinsey an ideal place to start a career. But beyond the obvious credentials of a top-notch client base, unmatched global network, and a platform to effect deep, large-scale change on business and society, it is the passion for business and true culture of collaboration I have seen exhibited in McKinsey consultants that sets the firm apart for me.

I have had an interest in consulting ever since middle school, when I first made recommendations to my parents on adjustments to make at the restaurant they owned. Seeing how my subtle suggestions delighted customers had me hooked, and problem-solving within a business context has been my aim ever since.

Since then, I have pursued this goal via multiple internship and project experiences. As a student consultant for a nonprofit organization, I led a team of four on a cost-reduction project. My research and analysis led to a successful recommendation of how our client could reduce costs by 15% while increasing payroll. Through a workstream I led as a Business Analyst at Dropbox, I led 10 focus groups and conducted a nationwide survey with 3,000+ responses to identify the top 5 millennial technology trends. These trends were then compiled in a report presented to senior leadership to inform decision-making.

Thank you for your time and consideration; I look forward to hearing from you soon.

Best regards, [Name]

Download this free consulting cover letter sample pdf: cover letter sample McKinsey

Example Cover Letters for Undergrads, MBAs, and Experienced Hires

Depending on your background, your cover letter should sound different. Here are some additional example consulting cover letters whether you are recruiting as an undergraduate student, MBA student, or experienced hire.

firstname lastname Address Line 1 Address Line 2 (000) 111-2222 [email protected]

[name of company] Regarding: [name of position]

Dear [Mr./Ms. name of recipient; use To Whom It May Concern only as a last resort]:

I would like to express my sincere interest in becoming Associate Consultant with Bain & Company. I developed a passion for consulting as a result of my experience at Proctor & Gamble, where my strong work ethic, analytical strengths, and problem solving abilities enabled me to be an effective product manager. These characteristics, along with previous work experience at Genentech and Blue Cross, have positioned me to quickly become a highly effective Associate Consultant.

Throughout college, I was successful in two competitive internships while maintaining a strong academic record. Specifically, I believe my demonstrated ability to create solutions to tough problems will enable me to add value to clients. This past fall, I created and implemented a financial modeling training class for 100+ interns at P&G corporate headquarters. After seeing many of my fellow analysts struggling with basic Excel modeling skills, I pitched the idea to senior executives in human resources and product management. After the pitch was accepted, I systematically analyzed the training curriculum and summer program to see how my suggestion would fit into a packed agenda. I brought the training staff together to create a schedule and worked with 20+ P&G employees to develop a thorough curriculum. In November, we launched the first class, which received rave reviews from attendees and supervisors.

The experience I have had as a P&G Product Manager gives me confidence in my ability to create impact because of the similarities between product management and management consulting. Aside from the strong leadership responsibilities, they share a data-driven approach, a need to balance multiple projects, and the requirement of strong presentation skills. Based on my conversations with Darren Ronkowski, a former Associate Consultant, to my more recent conversation with Jeff Brazeal, a current Associate Consultant, I understand Bain is not only a place that cultivates strong leaders, but also a place where individual talents are recognized and strengthened. I would be honored to join your team.

I believe that the success I have achieved as an individual that is results-driven and works relentlessly will allow me to make substantial contributions to Bain and its clients. Please do not hesitate to contact me, as I would welcome the chance to discuss my qualifications. Thank you very much for your time and consideration; I look forward to hearing from you.

Sincerely, Firstname Lastname

Download this free consulting cover letter sample pdf:   Consulting-Cover-Letter-Template-Undergrad

January 15, 2012

Recruiter Name Firm Name Firm Address 1 Firm Address 2

Dear Mr. Recruiter Name,

I am applying for an XXX position at FIRM NAME. I am currently pursuing a double degree: a Master’s in Public Administration at Harvard, and my MBA from Dartmouth College. I am confident my passion, leadership experience and analytical insight will enable me to excel at FIRM NAME.

Before I began my graduate degree, I served as a consultant with a boutique firm providing M&A advisory services to clients including XXX, YYY and ZZZ (brand name firms) in the Middle East. Although many consultants became consumed with details, I structured large problems into addressable parts. In one situation, I created a model that identified inefficient actions, including an existing process that sent duplicate letters to mobile network customers. My solution, which I proposed, developed and implemented with my team of 12 technical experts, saved the client $2.6M per year. My efforts were recognized by the firm’s senior leadership team, and I received a quarterly achievement award from the client.

As an MBA intern, I was first exposed to consulting while preparing for a case interview competition with 5 teammates. Our task was to develop data-driven recommendations for a Japanese auto manufacturer trying to expand into Australia. We won the competition, placing first out of 60 teams, and were awarded the honor of presenting our recommendations to the client’s senior management team in Los Angeles. Five of our recommendations were implemented in the field. I am deeply satisfied when I can create meaningful impact for companies, and I am passionate about management consulting as a full time career; no other role will better enable me to pursue my love for problem solving and implementation.

I attended the FIRM NAME presentation at Harvard on DATE and met with members of the firm at NAME OF EVENT on DATE. The entire team came across as warm and welcoming; I was also extremely impressed by the mentorship culture at FIRM NAME, and by the investment FIRM NAME makes into the career development of its staff. Furthermore, I was inspired by the phenomenal pro-bono work being done by FIRM NAME for XXX. I am confident that I would thrive at FIRM NAME, and I would be honoured to join your team.

I would love to have the opportunity to discuss a career opportunity at FIRM NAME. Thank you for your time and consideration; I look forward to hearing from you.

Download this free consulting cover letter sample pdf:   Consulting-Cover-Letter-Template-MBA

Firm Name Re: (Position title) in (city) office

I am applying for the (Position) position with (Name of Firm) with interest in working in Boston, New York or Chicago.

My educational background is in finance with an emphasis on econometrics, game theory, and political economy. After graduating with honors from (name of university) with a B.A. in (name of degree), I joined (name of firm) as a Consultant for one year. At (name of 2 firms), the majority of my client engagements have been with large industry-leading consumer products firms including Kraft Foods, PepsiCo., and Johnson & Johnson.

For the past four years I have worked as a strategy consultant with (name of current firm). I was recruited to the fast-growing boutique consulting firm to lead consumer products client engagements, particularly those that required advanced analytics. I provide business unit turnaround and growth strategy predominantly for Fortune 500 clients including Unilever and Proctor and Gamble.

At (current role), I have served as both team leader and analytics guru. I lead our advanced analytics team and I’m incredibly familiar with (names of technical programs utilized). Over the past two years I have developed 16 financial models, testing sensitivities through scenario analysis, and providing clients with strategic guidance on how to utilize scenario optioning to improve their business process. I’ve also had advanced client-side exposure to senior management, developed and presented to C-level executives, mentored junior analysts, and drafted winning proposals. I look forward to offering the skills and experience I have gained to (name of firm) and its clients.

I have also demonstrated leadership in non-traditional settings. At (first firm) I started the firm’s pro bono and diversity groups. At (second firm), I’ve mentored six analysts who have all gone on to attend top MBA programs. Beyond the workplace, I’ve led the (name of non-profit) to raise $XK to increase the educational standard in Tanzania.

Although I have been successful as a consultant and project leader, I’d like to broaden my global impact. (Firm’s) global consulting leadership and enthusiasm for using analytical frameworks and global best practices drives my desire to be a part of the company. My university colleague (name) is a consultant at (name of firm) and he has spoken at length about the potential for growth, the trust placed in consultants, and the fantastic experiences that he has had with (name of company). I believe (firm) offers unparalleled opportunities to grow as a consultant, and I would be honored to join the team.

I would enjoy speaking to you further about the possibility of working for (firm). Thank you for your time and consideration; I look forward to hearing from you soon.

Best Regards,

Download this free sample consulting cover letter experienced hire  pdf:   Cover-Letter-Template-Experienced-Pro

We have many more sample cover letters available. If you're interested in really knocking it out of the park, start with one of our templates and then work with our expert editing team to really make the cover letter your own. Our Resume + Cover Letter Edits package is the one you want. It gives you:

• Two Rounds of Line-by-Line edits for 1 Resume & 1 Cover Letter
• 30min application/networking strategy coaching session with MBB coach
• 24 Resume/Cover Letter templates (12 of each)
• Consulting Interview Bible
• Consulting Resume & Cover Letter Bible
• The Consultant’s Networking Bible
• Consulting Roadmap
• 3 Month Mastery

Just click here to get started or Join Black Belt to get 8 hours of 1:1 coaching (and more!) with resume/cover letter edits included.

Here's the honest truth: A good cover letter is table stakes to be considered for a consulting role. It won't earn you many extra points. However, a bad cover letter will disqualify you from consideration. So, the upside is limited but the downside is enormous.

Consulting firms ask you to write a cover letter for 3 reasons:

• It's a writing sample. Firms will train you on many things when they hire you, but one thing they won't teach you? How to write.
• It's a chance for them to see if you truly know the firm - this is why referencing the folks you've spoken with is so important.
• It's where they get a fuller view of your experience. So, spend some time crafting your stories to complement the bullet points on your resume.

Now that we’ve told you what you should do while writing your consulting cover letter, here is a list of what you shouldn’t do.

DO NOT do the following things:

• Use a template you find online without seriously customizing it for your situation.
• Go over one page OR make the cover letter too short. (i.e. 2 short paragraphs)
• Use small font or small margins to fit everything onto one page. Font should be no smaller than size 11 and margins should be 1" all around.
• Have any typos or grammatical errors.
• Name drop if you’ve never talked or met the person.
• Be overly enthusiastic with too many exclamation points.
• Rely on yourself - send your letter to others and receive suggestions.
• Just rehash your resume.
• Sound overly confident or arrogant.
• List the wrong firm or position. (This will surely ruin your chances!)

A good consulting cover letter requires a lot of work, but we hope that this guide will make the writing process easier. Above all, remember that consultants expect a high quality deliverable. The cover letter is a small test that you can definitely pass with flying colors if you put in the time.

If you want help to make sure your first impression puts you in the best light possible, get help from our expert reviewers . Or you can check out a video version of this article here:

Additional Reading:

• Consulting Resume: Complete Guide
• Management Consultant Salary Report
• Case Interview: Complete Prep Guide

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12 Management Consulting Cover Letter Examples for 2024: Tips & Templates

Craft an exceptional Management Consulting Cover Letter with our online builder. Explore professional example cover letter templates suitable for various levels and specialties. Capture the attention of employers with a refined, professional Cover Letter. Secure your dream job today!

Table of Contents

Most popular management consulting cover letter examples.

Explore additional Management Consulting cover letter samples and guides and see what works for your level of experience or role.

Management Consultant Cover Letter Example

Management Assistant Cover Letter Example

Change Management Consultant Cover Letter Example

Management Analyst Cover Letter Example

Change Management Specialist Cover Letter Example

Director Of Program Management Cover Letter Example

Project Management Consultant Cover Letter Example

Logistics Management Specialist Cover Letter Example

Workforce Management Analyst Cover Letter Example

Risk Management Specialist Cover Letter Example

Retail Management Cover Letter Example

Risk Management Analyst Cover Letter Example

Are you ready to take the leap into the competitive world of management consulting? Crafting a compelling cover letter is a crucial step in showcasing your unique qualifications and securing your dream job. In this comprehensive guide, we will walk you through the essential elements of an effective management consulting cover letter, ensuring you stand out to recruiters and hiring managers. By the end of this article, you'll be equipped with the knowledge and tools to create a persuasive cover letter that not only highlights your skills but also reflects your passion for consulting. Here’s what we’ll cover:

What does a Management Consulting Cover Letter accomplish?

Key components of a management consulting cover letter.

• Format a Management Consulting Cover Letter
• Three different level cover letter examples

Common Mistakes to Avoid in a Management Consulting Cover Letter

• Key Takeaways

Get ready to dive deep into the nuances of cover letter writing, and let’s enhance your chances of landing that coveted management consulting position!

A Management Consulting cover letter serves as a crucial tool in showcasing your unique qualifications and fit for the role, complementing your resume by providing context and personality to your application. It allows you to highlight specific experiences and skills that align with the consulting firm's needs, demonstrating your understanding of the industry and your problem-solving capabilities. A well-crafted cover letter can also convey your enthusiasm for the position and help you stand out in a competitive job market. For a comprehensive approach to writing an effective cover letter, refer to our cover letter guide and utilize our cover letter builder to create a polished and professional document.

• Personalized Introduction : Begin your cover letter with a personalized greeting and a strong opening that captures the reader's attention. Mention the specific consulting role you are applying for and express your enthusiasm for the opportunity.
• Relevant Experience and Skills : Highlight your relevant experience and skills that align with the management consulting role. Use specific examples to demonstrate how your background in problem-solving, analytical thinking, and teamwork can benefit the firm. For inspiration, check out some cover letter examples .
• Understanding of the Firm : Showcase your understanding of the consulting firm’s culture, values, and recent projects or achievements. This demonstrates your genuine interest in the company and how you align with its mission.
• Call to Action and Closing : Conclude your cover letter with a strong closing statement that reiterates your enthusiasm for the position. Include a call to action, inviting the hiring manager to discuss your application further, and ensure you format it professionally using a suitable cover letter format .

How to Format a Management Consulting Cover Letter

When crafting a cover letter for a management consulting role, it’s essential to present yourself as a results-driven professional with strong analytical and interpersonal skills. Your cover letter should not only highlight your qualifications but also convey your enthusiasm for the consulting industry. Here are some key formatting points to consider:

• Professional Header: Start with your name, address, phone number, and email at the top, followed by the date and the employer's contact information.
• Formal Greeting: Use a professional salutation, addressing the hiring manager by name if possible, to create a personal touch.
• Strong Opening Statement: Begin with a compelling introduction that outlines your interest in the position and the company, and briefly mention your relevant experience.
• Tailored Content: Customize the letter to reflect the specific consulting firm’s values, projects, and culture, demonstrating your genuine interest.
• Quantifiable Achievements: Highlight specific accomplishments from your previous roles using numbers or percentages to illustrate your impact.
• Skill Alignment: Emphasize skills that are crucial for consulting, such as problem-solving, strategic thinking, and communication, linking them to your past experiences.
• Client-Focused Mindset: Showcase your understanding of client needs and how your background prepares you to deliver solutions effectively.
• Professional Tone: Maintain a formal yet engaging tone throughout the letter, avoiding overly casual language while remaining approachable.
• Call to Action: Conclude your letter with a strong closing paragraph that expresses your eagerness for an interview and mentions your availability.
• Polished Finish: Proofread for any spelling or grammatical errors, and ensure the letter is neatly formatted, ideally one page in length, to leave a professional impression.

Management Consulting Entry-Level Cover Letter Example #1

I am writing to express my enthusiasm for the Management Consulting position at [Company Name] as advertised on [Job Board/Company Website]. With a recent degree in Business Administration from [Your University] and hands-on experience in data analysis and strategic planning, I am eager to contribute my skills and insights to your team.

During my internship at [Previous Company/Internship], I had the opportunity to work closely with a cross-functional team on a project aimed at improving operational efficiency for a key client. My role involved conducting market research, analyzing data trends, and presenting findings to senior consultants. This experience not only honed my analytical skills but also taught me the importance of collaboration and effective communication in driving project success. I am particularly proud of my contribution to a presentation that resulted in actionable recommendations, ultimately leading to a 15% reduction in operational costs for the client.

Additionally, my involvement in [Relevant Extracurricular Activity or Project] allowed me to develop strong problem-solving abilities. I led a team of peers in a case competition where we analyzed a real-world business challenge and proposed a comprehensive strategy. This experience reinforced my ability to think critically under pressure and adapt quickly to new information, qualities that I believe are essential in the fast-paced environment of management consulting.

I am excited about the opportunity to work with [Company Name] and contribute to innovative solutions that drive client success. I am particularly drawn to your firm’s commitment to [Specific Value or Project of the Company], which resonates with my own professional values. I am confident that my background and passion for consulting will enable me to add value to your esteemed team.

Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to [Company Name] and help clients navigate their challenges effectively.

Management Consulting Mid-Level Cover Letter Example #2

I am writing to express my interest in the mid-level management consulting position at [Company Name], as advertised on [where you found the job listing]. With over [X years] of experience in management consulting, coupled with a proven track record of driving strategic initiatives and delivering measurable results, I am excited about the opportunity to contribute to your team and support your clients in navigating complex business challenges.

In my most recent role at [Previous Company Name], I successfully led a cross-functional team on a project aimed at optimizing operational efficiency for a major client in the healthcare sector. By employing data analytics and conducting thorough stakeholder interviews, we identified key areas for improvement that resulted in a 20% reduction in costs and a 15% increase in service delivery speed. This experience honed my skills in project management, strategic planning, and client engagement, all of which I believe are essential for a mid-level consultant at [Company Name].

Prior to that, I worked with [Another Previous Company Name], where I collaborated with clients across various industries, including technology and consumer goods. My role involved conducting market research and competitive analysis to inform the development of tailored growth strategies. One notable achievement was my contribution to a market entry strategy for a tech startup, which led to a successful launch and generated $3 million in revenue within the first year. This experience taught me the importance of adaptability and creative problem-solving in fast-paced environments.

I am particularly drawn to [Company Name] because of its commitment to innovative solutions and its collaborative culture. I admire your recent work on [specific project or initiative], which aligns with my passion for leveraging data-driven insights to drive transformative change. I am eager to bring my expertise in stakeholder engagement and strategic analysis to your team and help [Company Name] continue to deliver exceptional value to its clients.

Thank you for considering my application. I am looking forward to the opportunity to discuss how my background and skills align with the needs of your team. I am excited about the possibility of contributing to [Company Name] and am hopeful for the chance to further discuss my candidacy in an interview.

Management Consulting Experienced Cover Letter Example #3

I am writing to express my interest in the Management Consulting position at [Company Name], as advertised [where you found the job listing]. With over [number of years] years of extensive experience in management consulting, I have successfully partnered with a diverse range of clients across various industries to drive growth, improve operational efficiency, and enhance strategic decision-making. My expertise in data analysis, project management, and stakeholder engagement perfectly positions me to contribute to [Company Name]’s commitment to delivering exceptional client value.

In my previous role at [Previous Company Name], I led a cross-functional team in a high-profile project that transformed the operational processes of a leading retail client. By implementing a data-driven strategy and leveraging advanced analytics, we were able to reduce costs by 20% and improve customer satisfaction ratings by 30% within the first year. My ability to synthesize complex data into actionable insights allowed our team to present compelling recommendations to the executive board, ultimately securing buy-in for the proposed changes. This experience honed my skills in stakeholder management and reinforced my belief in the importance of aligning strategic initiatives with client goals.

Additionally, during my tenure at [Another Previous Company Name], I spearheaded a market entry strategy for a major telecommunications client seeking to expand into [specific region or market]. Through rigorous market analysis, competitive assessments, and collaboration with cross-functional teams, we identified key opportunities that led to a successful launch and a 15% increase in market share within the first six months. This project not only deepened my understanding of strategic planning but also emphasized the significance of adaptability and innovation in a rapidly evolving market landscape.

I am particularly drawn to [Company Name] due to its reputation for fostering a culture of collaboration and its commitment to driving meaningful change for clients. I am excited about the possibility of bringing my strategic mindset, analytical skills, and results-driven approach to your esteemed consulting team. I am confident that my extensive experience and passion for helping organizations navigate complex challenges will make a significant contribution to your client engagements.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and aspirations align with the goals of [Company Name]. I am eager to contribute to your team and help drive impactful results for your clients.

Cover Letter Tips for Management Consulting

When crafting a cover letter for a management consulting position, it's essential to convey not only your qualifications but also your understanding of the consulting industry and the specific firm to which you’re applying. Your cover letter should serve as an extension of your resume, showcasing your analytical skills, problem-solving abilities, and interpersonal strengths. Make sure to highlight relevant experiences that demonstrate your capacity to tackle complex business challenges. Tailoring your letter to the company’s culture and values can also set you apart from other candidates, showing your genuine interest in the role and the firm.

Cover Letter Tips for Management Consulting:

• Personalize Your Letter: Address the letter to a specific person, if possible, rather than using a generic greeting.
• Showcase Relevant Experience: Highlight specific projects or roles that demonstrate your consulting-related skills, such as teamwork, leadership, and analytical capabilities.
• Quantify Achievements: Use metrics to illustrate your impact in previous roles, such as percentage improvements, cost savings, or successful project completions.
• Demonstrate Industry Knowledge: Research the firm and mention specific aspects of their work or culture that resonate with you, showing your enthusiasm and fit.
• Use a Professional Tone: Maintain a formal yet engaging tone, avoiding overly casual language while still allowing your personality to shine through.
• Focus on Problem Solving: Emphasize your ability to analyze problems and propose effective solutions, a critical skill in consulting.
• Keep It Concise: Aim for a one-page cover letter that is clear and to the point, ensuring every sentence adds value.
• Proofread Carefully: Review your letter for spelling and grammatical errors, as attention to detail is crucial in consulting.

How to Start a Management Consulting Cover Letter

Starting a cover letter for a management consulting position requires a balance of professionalism and personal touch. You want to capture the reader's attention while showcasing your enthusiasm and relevant experience. Here are some effective introductory paragraphs you can consider:

“As a results-driven professional with a background in strategic problem solving and a passion for driving organizational change, I was excited to discover the Management Consultant position at [Company Name]. My experience in analyzing complex business issues and delivering actionable insights aligns perfectly with the needs of your team.”

“With a Master’s degree in Business Administration from [University Name] and over three years of hands-on experience in management consulting, I am eager to bring my expertise to [Company Name]. I thrive in dynamic environments and am committed to helping clients achieve their goals through innovative strategies and data-driven solutions.”

“I am writing to express my interest in the Management Consultant role at [Company Name]. Having successfully managed cross-functional teams and led transformative projects in previous positions, I am drawn to this opportunity to leverage my skills in a collaborative and challenging setting.”

“As a dedicated consultant with a strong track record of improving operational efficiencies and enhancing client satisfaction, I am thrilled about the possibility of joining [Company Name]. My strategic thinking and analytical skills have consistently resulted in measurable outcomes for my clients.”

“I am excited to apply for the Management Consultant position at [Company Name], where I can combine my analytical prowess and interpersonal skills to provide exceptional value to your clients. My experience in developing tailored solutions and fostering client relationships positions me as a strong candidate for your dynamic team.”

How to Close a Management Consulting Cover Letter

To effectively close a management consulting cover letter, it's crucial to reinforce your enthusiasm for the position and express your readiness to contribute to the firm's success. Here are some examples:

I am excited about the opportunity to bring my analytical skills and strategic thinking to your team, and I look forward to the possibility of discussing how I can contribute to your clients' success. Thank you for considering my application; I am eager to further discuss how my background in problem-solving and project management can add value to your firm. I appreciate your time and consideration, and I am looking forward to the opportunity to discuss how my experience aligns with the goals of your consulting team. I am enthusiastic about the prospect of working with your esteemed firm and am confident that my unique perspective and skills will be an asset in driving impactful solutions for your clients.

When applying for a role in management consulting, your cover letter serves as a crucial first impression to potential employers. It is your opportunity to showcase your qualifications, demonstrate your understanding of the industry, and convey your enthusiasm for the position. However, many candidates make common mistakes that can hinder their chances of standing out in a competitive field. To help you craft a compelling cover letter, here are some pitfalls to avoid:

• Generic Salutation : Using "To Whom It May Concern" instead of addressing the hiring manager directly can make your letter feel impersonal. Always try to find the name of the person who will read your application.
• Lack of Specificity : Failing to tailor your cover letter to the specific firm and position can make it seem like you're sending a mass application. Mention the firm’s values, recent projects, or specific roles you’re applying for.
• Overly Formal Language : Using overly complex language or jargon can make your cover letter difficult to read. Aim for clarity and a professional yet approachable tone.
• Neglecting to Highlight Relevant Experience : Not emphasizing your relevant skills and experiences that align with management consulting can make it hard for the reader to see your fit for the role. Be sure to connect your past experiences to the requirements of the position.
• Rehashing Your Resume : Simply restating what’s on your resume without adding context or insights can come off as unoriginal. Use the cover letter to provide a narrative that complements your resume.
• Ignoring Formatting : Poor formatting, such as inconsistent fonts or lack of structure, can distract from your content. Ensure your cover letter is well-organized and visually appealing.
• Failure to Show Enthusiasm : Not expressing genuine interest in the firm or the consulting field can suggest a lack of passion. Show your excitement about the opportunity and why you want to work at that particular firm.
• Typos and Grammatical Errors : Submitting a letter filled with mistakes can undermine your professionalism. Always proofread your cover letter multiple times and consider asking someone else to review it.
• Not Including a Call to Action : Concluding your letter without a call to action can leave the reader unsure of your intentions. Politely express your desire for an interview or further discussion about the opportunity.

By avoiding these common mistakes, you can create a cover letter that effectively communicates your qualifications and enthusiasm for a career in management consulting.

Key Takeaways for a Management Consulting Cover Letter

In crafting an effective cover letter for a management consulting position, it's essential to highlight your analytical skills, problem-solving abilities, and understanding of business dynamics. Tailoring your letter to reflect the specific requirements of the consultancy firm can significantly enhance your chances of standing out. Use concrete examples from your past experiences to demonstrate how you have successfully tackled complex challenges or contributed to strategic initiatives. Remember, a compelling narrative that connects your background to the firm's mission can leave a lasting impression on hiring managers.

To streamline the process of creating your cover letter, consider utilizing professional cover letter templates that can guide you in structuring your content effectively. Additionally, leveraging a cover letter builder can save you time while ensuring that your letter is polished and tailored to the specific role you are pursuing. By focusing on your unique qualifications and presenting them in a clear, engaging manner, you can increase your chances of securing an interview in the competitive field of management consulting.

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Consulting Cover Letter: What You Actually Need to Know

The key to effective cover-letters is story-telling. Most people write cover letters like resumes, with cold, hard facts, and that’s the problem.

Cover letters are much more effective if they contain stories capturing the burning spirits of candidates. In this article, I’ll tell you how to install such stories seamlessly into your consulting cover letters, and land a case interview yourself.

Consulting cover letters – The basics

What are cover letters for.

Cover letters are documents accompanying resumes, to provide further insights into the qualities and motivations of a candidate, as well as portray who he/she is as a person .

In consulting cover letters, there are three essential qualities you must always display:

• Leadership skills:  the ability to influence people’s decisions.
• Achieving mindset : the continuous, relentless push for the best results.
• Analytical problem-solving:  the ability to solve problems in a structured, methodical manner.

Regarding motivations, there are two questions you need to answer:

• “Why consulting?”:  Do you really understand the consulting world, and how it fits with your long-term plans? Is there something unique in the consulting track to explain your choice?
• “Why this firm?”:  Out of all the consulting firms, why ours? There should be something uniquely attractive about this firm to you, isn’t there?

And last but not least, don’t forget to show that you have an interesting personality that fits with the firm’s culture.

Cover letters vs Resumes – What’s the difference?

Because so many candidates confuse between the two, then end up writing boring cover letters resembling “paragraph versions” of their resumes, I feed the need to differentiate.

There are four marked differences:

Cover letters go deep, resumes go wide

In cover letters, you should select one or a few most notable achievements, and describe them in detail to reflect your three defining aspects (values, competencies, motivations).

This stands in contrast with resumes, where you cram as many relevant achievements as possible into the space of one or two A4 pages.

Cover letters are “soft” stories, resumes are “hard” bullet lists

The content format of cover letters is much less defined, leaving room for a lot of creativity, unlike resumes which are almost always bullet lists of cold, hard facts.

Your goal as the candidate is to fully utilize that loosely-defined format and make your cover letter as attractive and memorable as possible.

Cover letters describe personality, resumes do not

A crucial role of the cover letter is to portray who you are as a person. Resumes don’t do that, they focus on your achievements.

Your personality does not only come directly through the contents, but also reflected in the style of the letter – so take time to make your cover letter more attractive, and you’ll make a better impression with the screener.

Cover letters touch on future plans, resume concerns mostly the past

In cover letters, you have to answer the motivation questions (why consulting, why this firm). In resumes, that aspect is barely mentioned.

The most credible answers to those questions connect the job with your future plans – as such, the cover letter is not confined to the past like resumes.

Understanding your audience

The vibe inside the screening room.

Busy, tiring, and boring – that’s the vibe inside the screening room.”

Picture this in your mind:

A junior consultant is in the office on a Friday night, going through hundreds of applications. He has to do this as a form of goodwill for the company, on top of his ongoing project.

Everyone’s application looks the same, following one set format; a somewhat extraordinary resume catches his attention, so he checks the cover letter to see if there’s anything interesting, only to be disappointed because the letter is an exact recital of the resume.

If you want to grab the screener’s attention and make memorable impressions, you have to break that negative vibe, using an unordinary cover letter.

Most cover letters are just listings of achievement and cliched motivation statements – they feel like unoriginal walls-of-text that offer nothing new – and that’s the exact reason why many screeners don’t like cover letters. Write an exciting story instead – the screener will love it.

Why they read your cover letter

There are two main reasons why the screener reads your consulting cover letter:

• He wants to know more about your motivations and personality because your resume is both impressive and interesting/unordinary at the same time.
• He wants to clarify some ambiguous points in your resume – this happens if you appear highly competent, but your writing is not clear enough.

In both cases, there’s no excuse to repeat your resume in a paragraph format and disappoint the screener. You have all the reasons in the world to present an attractive, detailed, focused narrative – tell a story and get your interview.

Both the background and the purpose of cover-letter-screening suggest that an innovative story-telling approach is much more beneficial than the common, formulaic, overly-formal cover letters.

Such an approach will definitely make your cover letter stand out from the heap of some 200 other applications. It helps you grab the screener’s attention, and impress him in a memorable way.

Additionally, it makes reading the cover letter easier and more enjoyable. The screener is already tired, so there’s no point in making his life harder.

Whatever the reason, as the cover letter is opened AFTER the resume, the implication is that you need to perfect your consulting resume first!

If you haven’t read it, here’s an A-to-Z guide to writing the perfect consulting resume , from a former McKinsey consultant and resume screener!

Consulting cover letter – Step-by-step guide

All these elements must be presented in a coherent storyline and concise language.

Keep in mind this is a consulting cover letter – as such, your story should be backed up by impactful, specific, verifiable results.

To write impressive, fact-based stories that demonstrate all three necessary aspects of the candidate, I advise you to follow these four steps:

Step 1 – Self-reflect for storylines

Search your memory for events, experiences, ideas… that can serve as a basic storyline – the backbone of your cover letter. For each storyline, consider the following six criteria :

• Uniqueness: The base story should be something unique to you. If it’s something common or universal, you won’t have the screener’s attention.
• Attractiveness: Your story should be attractive and entertaining – only then can you trigger the screener’s curiosity. Usually, it’s something “big” and impactful, but not controversial
• Positiveness: The story should have a positive “vibe” to it. If it’s something sad or negative, don’t include it in your cover letter.
• Qualities: All three consulting qualities (leadership, achieving, analytical problem-solving) should be illustrated in your story. Otherwise, consider that story irrelevant.
• Motivations: Your story should at least help explain why you’re applying, if not providing direct answers to that question. Firms don’t like to hire candidates without clear motivations.
• Personality: Make sure you exhibit a likable personality. On the other hand, if that story suggests negative traits (pessimism, short temper, cynicism, etc.) you have to modify it.

Let’s see if these storylines of my own could match the requirements:

“I escaped from a near-death experience during a paragliding session using my gliding skills.”

This is not something you hear every day, and near-death stories are often quite attractive, so you have those two boxes checked; and for now, there’s no sign of “bad” personality traits.

However, it’s a near-death experience, so it does have a negative vibe. Additionally, it shows neither consulting qualities nor relevant motivations.

=> This story only meets 3 out of 6 criteria. Out!

“I founded an entertainment business which attracted lots of attention, but ultimately failed.”

Not everyone is a startup entrepreneur, so this story does meet the “uniqueness” criterion. It’s relatively easy to draw attention with startup stories, and it’s easy to explain a consulting career choice from a former entrepreneur perspective, too. No negative personality trait is visible.

While being a business owner suggests some leadership and problem-solving experience, as well as an achieving mindset, a failure story like this might raise some questions on the “qualities” aspect; it also creates a negative vibe.

=> Overall, 4.5 to 5 out of 6. Not really the best storyline for a consulting cover letter, but usable with some modifications.

“I broke McKinsey’s code of conduct, convinced a client to pay their long-overdue service fees, and was celebrated for it.”

Is there anyone who doesn’t like those “breaking rules” stories? I’m quite confident this experience is quite unique and attractive. Because this is actual consulting work, it’s undoubtedly easy to point out all the important consulting qualities, as well as to provide a basis for my motivations.

However, this “breaking the rules” story may suggest rebellious tendencies, so if I’m going to use it I’ll again need some modifications.

=> This story scores 5.5 / 6. Quite good but I do need to be careful with it.

Step 2 - Add and classify details

Rack your memory and jot down everything related to your storyline; don’t worry about having too many details, you will be trimming the story later.

Pay special attention to the details best illustrating relevant qualities , motivations , and personality , because you will need to emphasize them.

Step 3 – Structure and enhance

Arrange the details of your story in a logical, intuitive structure; the most common method is:

1. Describe a notable, relevant experience using the problem-action-result structure to impress the interviewer with your qualities first.

2. Try to link it up with the present/future parts of your story (ideas, philosophies, plans) to explain your motivations.

Trim all non-essential and technical details, they do nothing but confuse the reader and bore them to death. Your story should be told in a way even your grandmother can understand.

Then, arrange and enhance the remaining details so that the story feels more dramatic, i.e the uniqueness and difficulty of the problem should be emphasized.

On a related note, consultants dislike lengthy cover letters – in fact, one A4 page is the maximum length – so there’s one more reason to start trimming.

Step 4 – Amplify consulting features

First, make all three key consulting traits stand out from your story – leadership, achieving mindset, and analytical problem-solving.

Then, make subtle references to consulting work using the industry’s terminology and concepts. Most screeners, being consultants themselves, will subconsciously appreciate this. However, avoid buzzwords and slangs found on the Internet, or you’ll appear superficial and unprofessional.

Consulting cover letter – Tips

To write the best cover letter, you must thoroughly understand the industry, its major firms, and even the very office you’re applying into.

To achieve such an understanding, there is quite a bit of research to do – and here are three tips for you to ease that process!

Tip 1: Networking

Successful networking goes a long way in the consulting recruitment process and in cover letters.

Firstly, management consulting firms are relatively publicity-shy, so having a connection within these firms allow you to gain very specific and authentic insights about the firm, the job, as well as the consulting world in general, helping you make better choices and deliver more convincing reasons.

Secondly, you may earn a referral ! The screening stage is harsh – it’s where most candidates are filtered out, both in absolute and proportional terms – and referrals help a great deal with that.

Remember to show your networking efforts by mentioning the names of consultants at the office you’re applying into, as well as their projects. The screener will know you really do care about the job, and you’ve done your homework.

Tip 2: Read consulting news

The websites of major consulting firms all have countless articles on current affairs as well as their own projects – read them frequently and regularly .

For one thing, those articles will deepen your understanding of management consultants and their work, helping you make better choices and explain them more effectively to the screener.

Additionally, reading consulting articles regularly will help you know more about the specific projects of each firm, which you can bring up in cover letters.

Tip 3: Build “cheat sheets”

A few ready-to-use “cheat sheets” containing all the important details on the consulting industry and major firms will significantly ease the writing process.

I recommend making three different groups of sheets – one for the consulting world in general, one for the firms, and the last one about the specific offices you’re applying into.

Be implicit and “smooth” when using these sheets. Make sure to sound as natural and seamless as possible when mentioning your references; avoid putting them at the focus of your sentences, but to use them as supplements to the main idea (e.g: I was awed by the network of experts supporting our project with McKinsey back in 2016).

Consulting cover letter – Visual format

Consulting cover letters are not the place for creative, colorful designs. Format your letters in a conservative, text-dense, black-and-white fashion – that’s how actual consultants do it.

One A4 page is the maximum length for consulting cover letters.

Inside the busy screening room, nobody has the time and energy to read a two-page worth of story, no matter how attractive it is.

If your cover letter exceeds that maximum length, trim away the less important details and shorten your expressions; you can also tweak your font size, spacing, and margins to squeeze the most content into one page.

Use formal, conservative fonts, such as Times New Roman, Calibri, Cambria, Garamond, etc.

Keep your font size at 10-12. Larger text tends to feel somewhat “messy”, and they’re space-consuming. Smaller text, on the other hand, feels difficult and tiring to read.

Additionally, the typeface in your cover letter should match that on the resume.

Spacing, margins, and alignment

Use spacings of 1.15 between lines and 1.50-2.00 between paragraphs. Consulting cover letters are quite text-dense, so it’s important to use these white spaces to ease the visual strain.

Always align your text on the left side. Left-aligning is the standard in the United States, where most major consulting firms are based; additionally, left-aligning keeps the horizontal spacing between words even, unlike justified where that spacing varies considerably between each line.

All four margins should be equal at 1 inch. That should keep your letter neat and tidy while maximizing the amount of text on one page.

Other reminders

If you know who’s screening, address them by name. Otherwise, generic salutations are fine.

I’ve come across pages claiming it’s no longer acceptable to write generic salutations (“ To whom it may concern ”); however, in consulting firms where the screening process is assigned to junior consultants on an availability basis, you don’t always know who’s reading your letter, so such salutations are okay.

On the other hand, if you happen to be applying into a small, new office, and your networking efforts are successful, you may know your screener. In that case, refer them by name for a greater impact.

Replacement test

If you can replace the industry and the firm in your letter with something similar and it still makes sense, your tailoring is not enough.

Your motivations should be based on unique and defining descriptions – for example, McKinsey having the largest support network for consultants, or Bain being the frattiest among MBB consulting firms.

Non-unique reasons, such as “prestigious brand name” or “interesting projects” can apply to basically every major consulting firm out there, so they’re not strong bases for your choices.

Maintain formality

Use formal language throughout, and keep standard your heading and salutation.

Show your uniqueness and creativity only through the main content sections. Other “procedural” parts of the cover letter should always remain formulaic – see the sample section.

The language in the main paragraph should also remain formal, i.e no slang, no contraction, no overuse of exclamations.

Avoid short-term motivations

Don’t say you’re in for a 2-year learning experience, or your application will be heading for the bin very, very quickly.

It’s costly to turn fresh graduates into effective consultants, so firms don’t want candidates who will bail out just after they’ve become useful. They want people who will stay in the firm for as long as they can – they want future partners.

You might include long-term plans concerning other industries, but don’t give the impression that you’re bailing out in a few years. If that’s your plan, don’t even mention it.

Proofread and edit

Writing cover letters should be a long process of continuous proofreading, feedback, and editing.

It’s best to find a former/working consultant or at least someone who’s knowledgeable about the industry to help you out. Consulting cover letters differ from normal ones quite considerably, so generic guidelines won’t be of much use.

It’s also very helpful to allow intervals of at least a few days between writing and proofreading sessions; you will find it easier to spot errors if you proofread with a “fresh” mind.

Try to avoid format, spelling, and grammar mistakes at all costs. In consulting cover letters, such mistakes are much less tolerated.

Cover letter file format

Always send your cover letters in the PDF format (most screeners expect you to do so).

This file format will make sure your cover letter appears the same on every computer, and it minimizes the damage that may occur in the file transfer process (by contrast, DOC files are vulnerable to numerous errors).

Depending on the computer, PDFs may look cleaner than DOCs – one possible bonus point for appearance.

Still not sure whether your cover letter is good enough? Book a meeting with former consultants. Our coaches will show you how to make your resume stand out among thousands of candidates. 

Cover letter example

Now that you’ve learned the secrets to the best story-telling cover letter, let’s have a little exercise and help the First President write one to McKinsey, shall we?

(The content in this sample letter is largely fictional for illustration purposes)

George Washington [email protected] Mount Vernon Plantation, Fairfax County, Virginia, U.S.A July 4, 1789

To whom it may concern,

My purpose in life is to liberate the American people and lead them to prosperity. The revolution of the Thirteen Colonies was up against the largest military force in the world – the British Empire – at a four-to-one disadvantage – few if any country had come up against such odds victoriously. And that was the situation I was in, as the leader of the revolution.

Under my lead, the revolutionaries mobilized internal support from 2.4 million soon-to-be American citizens and external support from allies in France. This support allowed us to remain operational even after severe defeats, which would otherwise put an end to the revolution. After six years, the Colonies came out victorious and was recognized as the new United States of America. War is over, so my new task is to steer the newfound States towards economic prosperity – and consulting experience at McKinsey will help a great deal with that.

I happen to also run a plantation business – Mount Vernon by name – which was McKinsey’s client during our expansion project in 1785. I was extremely impressed by the highly structured and data-based approach that McKinsey consultants took to deliver their solutions, and even more impressed by the incredible network of experts that was backing our project.

Through Ms. E.M – the Engagement Manager for our project from McKinsey’s DC Office – I came to be aware of the firm’s expertise in the public sector – which was recognized as being the overall best among major consulting firms.

And for that reason, I realized a consultant position at McKinsey DC will give me invaluable exposure in the public sector, both from its projects and its vicinity to the country’s capital.

I will be looking forward to speaking with you in person, about how I can put my experience as a former head-of-state and an entrepreneur to work at McKinsey.

Sincerely yours, George Washington

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Career in Consulting

Consulting Cover Letter: a step-by-step guide (2024)

With a great CV, your consulting cover letter can open the door to scoring an interview and, ultimately, getting a job in consulting.

But it’s not that easy: less than 30% of applicants receive a call for an interview.

Thus, in this article, I’ll show how to write a persuasive and customized cover letter to move your job application to the top of the pile .

In particular, I’ll show you the exact steps you need to take to write a consulting cover letter that:

• Set you apart from the crowd
• Express your motivation to join the firm you are applying to

But first, let me introduce you to Paul.

Paul is a recent graduate from a business school in France.

He did two internships (one in Marketing and one in Finance).

Paul used the tips from this article to learn how to write a cover letter for a consulting job and landed job interviews in ALL the consulting firms he applied to . 

At the end of this article, you’ll see Paul’s consulting cover letters for McKinsey, the Boston Consulting Group, Bain & Company, and Deloitte.

Also, you’ll find a consulting cover letter template to help you craft your consulting cover letters. 

Let’s get started!

Table of Contents

Get the latest data about salaries in consulting, what is a cover letter.

Along with your resume, a cover letter is an important part of your consulting job application.

It is intended to provide a more in-depth introduction, enhancing the information in the resume or CV, outlining pertinent qualifications, and showcasing some of your most noteworthy achievements.

A strong cover letter convinces the employer that your skills align with their requirements and demonstrates the following:

• Justifications for your qualifications for the job.
• An explanation of why you want to work as a consultant.
• Justifications for why you would be a good fit for their particular company.
• Your capacity for producing engaging, clear, and concise writing.

A strong cover letter should ultimately focus on “why should we hire you” and “what’s in it for us.”.

And for that reason, it’s worthwhile to take the time to write a strong cover letter .

What recruiters want

The consulting recruiting process is costly for top consulting firms. 

Do the math:

Multiply the time spent by a management consultant giving interviews by their fees.

You’d get an insanely high number.

Therefore, management consulting firms want to invite only candidates with a serious chance of making it.

To do so, they use two selection criteria. 

Selection criteria 1: do you have the right consulting skills?

ALL consulting firms essentially look for these 4 skills when screening your application documents (resume and consulting cover letter):

• Problem-solving : As a Consultant, you will be essentially a problem-solver. Thus, Consulting firms will assess the range of problems you had to solve and the impact you had.
• Leadership abilities : As a Consultant, you must get things done while working with others. Thus, Consulting firms will assess your ability to work in teams and create a climate where people are motivated to do their best.
• Personal impact : As a Consultant, you will need to gain the support and commitment of others. Thus, Consulting firms will assess your ability to develop relationships with people and influence someone to act upon your recommendation.
• Drive : As a Consultant, you will work on new consulting projects every 3x months. Thus, Consulting firms will assess how comfortable you are with new situations and your ability to perform outside your comfort zone.

Selection criteria 2: are you a good fit?

A career in consulting is not for everyone.

It’s demanding. 

And it can sometimes be stressful.

Therefore, management consulting firms want to assess your motivation to pursue a career in consulting.

And more specifically, a career in consulting in their firm.

To do so, they’ll assess if you’ve done your homework.

For instance, do you understand what consultants do?

And do you understand what makes them different from other management consulting firms?  

Related articles :

Your answer to the question Tell me about yourself must be consistent with the information on your resume.

Check this article explaining how to craft a superior answer to the question “ Tell me about yourself .” 

Also, read this article to learn more about the recruiting process at McKinsey.

Besides, I’ve written articles about the recruiting process at Boston Consulting Group and Bain & Company .

How to write a consulting cover letter: your step-by-step guide

Good consulting cover letters tend to follow a tried-and-trusted format. 

One that’s set up in a way that lets you show off your accomplishments and what are your motivations to join this consulting firm in particular .

If you’re worried about sticking to the same format as everyone else somehow stopping you from standing out, don’t.

It’s what you say (or don’t say) that counts. 

Let’s break down how your cover should look.

Step 1: Add the header (mandatory)

To begin with, start your cover letter with the following information:

• Phone number
• Email address
• Date of sending

In addition, you can include the company’s name and address to which you’re applying.

Step 2: include the greetings (mandatory)

The greeting needs to display the right level of respect and professionalism.

If you have a name for the contact person, use it.

If you don’t know the contact person’s name, you can begin your cover letter with “To whom it may concern” or “Dear Sir or Madam.”

Do your best to find out to whom you’re writing to.

Look at the company website or LinkedIn page to see if you can track down the hiring manager’s name. 

Or  take the initiative to call the company.

Someone on the other end of the phone might be happy to tell you who does the hiring.

Step 3: write the opening paragraph (mandatory)

If you were to meet a hiring manager in person, you wouldn’t just throw your resume in their face and walk away, would you?

I’d like you’d offer a handshake and tell them who you are first.

This paragraph  is like a good handshake.

You want your first paragraph to be strong, succinct and make a great first impression .

In your opening paragraph , start strong:  show enthusiasm and show you want to come in there and make a contribution .

Hook the reader early with a first paragraph that makes them want to read.

You can use these guiding questions to craft the first paragraph of your cover letter .

• Which position are you applying to ? Consultant in the BCG Munich office 
• What are your personal qualities? Results-driven and eager to learn. 
• Who are you? What are your past and present experiences? A final-year student at HEC Paris who completed two internships in the Banking and Technology sectors
• What is your most impressive achievement? Experience in working with C-level management teams  

This is an important cover letter tip: 

Mention the position you’re applying to (Business Analyst, Senior Consultant, Associate, etc.)

Step 4: explain why you are a good candidate (mandatory)

Your management consulting cover letter must say why you’re the right person for the job. 

This is one of the most important consulting cover letter tips.

To do so,  you must  highlight the specific skills and experiences that make you an ideal candidate for consulting .

For instance, here is how Paul has highlighted his skills in his consulting cover letter.

Here are the four steps followed by Paul to show off his skills in his cover letter :

• Step 4.1: List your most impressive achievements and write a great resume.
• Step 4.2: Select three skills you want to emphasize.
• Step 4.3: Select three achievements that best illustrate how you used those three skills.
• Step 4.4: Highlight these three achievements in your cover letter. But don’t repeat your resume word by word; show your personality instead.

Step 4.1: List Your Most Impressive Achievements And Write A Great Resume

In the “Consulting resume: 11 steps to get interviews in 2023”   article, you have the exact steps you need to take to:

• List your most impressive achievements
• Summarize these achievements into compelling action statements in your resume
• Format your resume with a ready-to-use template
• Get inspired with (literally) hundreds of examples
• And much more…

So, start your cover letter… by writing your consulting resume !

Step 4.2: Select The 3 Skills You Want To Emphasize In Your Consulting Cover Letter

Choose the three skills you want to emphasize in your cover letter . 

For instance :

• Problem-solving : how you used your analytical and quantitative skills to solve a problem and had an impact
• Leadership skills : how you got something done while working with someone or a group of people
• Personal impact : how you influenced people to act upon your recommendations

Another cover letter tip:

Do NOT put three achievements in your cover letter that illustrate the same skills twice or thrice.  

If you do so, you will undermine your profile…

And lose an opportunity to show that you are a well-rounded professional .

Step 4.3: Select The 3 Achievements That Best Illustrate How You Used Those Skills

You now must have a great list of achievements and an outstanding resume. 

Now, it’s time to select which achievements you will highlight in your cover letter.

To do so, select which achievements best illustrate your experience in three chosen skills . 

To do so, choose three achievements you feel are your strong suits to focus on.

For instance, you can ask yourself :

• Which achievements are you most proud of?
• Where did you have the biggest impact?
• Which achievements were the most challenging?

Step 4.4: Highlight These 3 Achievements In Your Cover Letter. But Do NOT Repeat Your CV Word-By-Word; Show Your Personality Instead

Finally, highlight these three achievements in your cover letter. 

However,  your cover letter shouldn’t just rehash your resume . 

In other words, do not repeat your word-by-word resume.

Because this will give a weak impression.

Instead, use  the letter to tell a brief story , such as “my toughest sale” or “my biggest technical challenge,” and show your personality . 

That’s  how you will stand out from the rest .

It will make a HUGE difference if you show your personality when highlighting your achievements in your cover letter.

The secret to showing your personality is to tell the readers WHY these achievements matter to YOU .

For instance:

• WHY this achievement was important for you
• WHY this achievement, in particular, was challenging
• Why did you enjoy this achievement 
• WHY this achievement left a positive (or negative) mark on you 

Do you see the pattern here?

To make it personal, explain WHY a particular achievement is important for YOU .

There are four  reasons why a particular achievement can be  important for you : 

• You had to manage (or you were part of a team managing) something critical for your company. In other words, you had a huge impact.
• The situation you had to handle was very challenging : you had to deal with a tight schedule, you had few resources to reach your objectives, you were in the middle of stakeholders who were not aligned, etc. In other words, it was tough ! Think of these long hours spent at the office 🙂
• You had to do something for the first time : present something in front of the leadership team for the first time, face a specific problem for the first time, have to handle a crisis for the first time, have to manage a team for the first time, etc. In other words, you learned a lot. 
• Or a combination of these 3 things : critical x challenging x first time (I can imagine how stressful it was!!)

So, to conclude, when describing your achievements in your cover letter, make sure to cover these four critical elements:

• The problem you had to solve
• How you solve this problem (your action)
• The outcome (the results of your action)
• Why was this achievement important for you

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Step 5: explain why you want to join this firm (mandatory)

A well-written cover letter highlights your credentials for a job and proves your desire to work for this company in particular. 

The golden rule of applying to a job is showing interest in the firm you apply to . 

Explaining your motivation to join a company is what is most important for recruiters, according to a recent survey of 200 recruiters.

Why is explaining your motivations to join this specific firm so important?

Think of it from the consulting firm’s perspective: they want to hire someone who will positively impact the firm and its customers and someone who is a good fit.

The hiring process is very costly and time-consuming. 

Therefore, they don’t want to hire someone who will leave the company after 12 months .

Being specific when you express your motivations to join a consultancy is key.

It won’t impress the readers if you give general reasons that can be applied to other consultancies. 

Even worse,  it shows that you haven’t done your homework and haven’t done any research about the company .

Thus, do not write, “I want to work for McKinsey because it’s the market leader” or “I want to join the Boston Consulting Group because I’ll be able to work with smart people.” 

Note:  I’ll show you how to use these two (good) reasons yet sound specific . 

So, now let’s see  how to express your motivation to join this firm in particular . 

To begin with, let’s see what Paul wrote in his McKinsey cover letter.

Paul gave two reasons why he is interested in joining McKinsey & Company. 

Each of his reasons follows this formula :

Step 5.1: Start By Giving A Reason Why You Want To Join This Company

You want to join a top consulting firm for many good reasons .

So if you are asking yourself, “Why McKinsey?”, “Why BCG?”, “Why Bain?”, “Why Deloitte?”, Why Accenture?” or “Why any other firms,” you should consider the following reasons :

• The company’s culture : you think you’ll be a good fit with the company’s culture. For instance, the culture of excellence at McKinsey. Or the collaborative culture at Bain & Company. Another example: the diversity of profiles promoted by the Boston Consulting Group
• Its reputation : you want to work for a company recognized as a global market leader, such as McKinsey & Company. Or do you want to join a well-known advisor in a specific geography like Bain & Company in the Middle East?
• The company’s specialization : you can have a special interest in a topic or an industry and join a firm with expertise in that topic or industry. For instance, Simon Kucher & Partners for pricing, or Bain & Company for Private Equity. Or maybe McKinsey is the only consulting firm working with public entities in your region 
• Smart colleagues : you want to be inspired and work with people inside and outside the firm who will challenge your work and how you think. For instance, McKinsey is obsessed with working mainly at the CEO level
• The company’s size : you want to join a new (or a small) office and be part of the teams that will help develop that office. Or the office can be well established, but you want to join a newly created practice and want to help develop it
• The company’s international footprint : you want to have the opportunity to work in an international environment or to be relocated to an office abroad in a couple of years. For instance, some consulting firms have international staffing rules, whereas others offer only local staffing opportunities
• The career progression opportunity : you want to join a company that invests a significant amount each year to train their consultants. For instance, Bain is known to put a high value on training their employees

So, think of “Why do you want to work for this company?” or “What attracts you to work for this company?” and check which reasons make sense.

However,  if your cover letter mentions some of the previous reasons without any more explanations, your answer will sound very generic  (and weak).

For instance, if you write, “I want to work for a prestigious company and be surrounded by smart colleagues,” this can be applied to most consulting firms. 

That’s  why you need to add evidence that you know what you are discussing .

In other words, you must show that you did your homework and researched the company. 

That’s step 5.2.

Step 5.2: Then, Back-Up Your Reason With A Persuasive Source Of Information

To make your answer convincing, you must back up your reason with a good source of information.

Thus, you will show the readers that you are not applying to this firm for random but thoughtful reasons. 

To do so, there are three persuasive sources of information that you should consider::

• Consultants who work at the company you are applying to . Your interviewer wants to know if you have done your homework and have talked to anyone from the office you are applying to, or at least from the firm in general. In other words, networking is super important.
• Reports produced by the company, such as the McKinsey Quarterly or the BCG Insight. Tell them you read and found interesting a report or an article about a topic you like.
• Alumni with whom you have worked with . If you had the opportunity to work with alumni from the firm you are applying to, mention it. This shows that you have an idea of what working there looks like.

To conclude, back up the reasons why you want to join a company with one of these sources of information, and you’ll show the readers that you researched the company and thus demonstrate real interest .

Step 5.3: Finally, Explain Why This Reason Is Important For You

Now, it’s time to make it personal. 

As for your skills  (read again writing tip 6, “Show your personality in your cover letter” if necessary),  explain why this particular reason is important for you .

For instance, you can explain why working for a global market leader such as McKinsey is important:

You are excited by the opportunity to work on impactful projects. 

Another example:

You can explain why the focus of Bain & Company on having an impact is important for you: you need to have tangible results from your work.

Step 5.4: Repeat The Previous Steps 1 Or 2 Times

Try to give a minimum of 2 (and a maximum of 3) reasons why you want to join a particular firm.

Therefore, repeat the previous steps 1 or 2 times.

Step 6: say why you want to pursue a career in consulting (optional)

This section is optional. 

90% of the time, your management consulting cover letter should NOT include this section .

If you need to include this section, keep it short. 

My recommendation is a maximum of 3 or 4 lines.

And to do so, the process is simple.

First, select one or two reasons you want to pursue a career in consulting.

Here are some examples of reasons to pursue a career in consulting:  

Second, explain why this reason is important for you .

For instance, why is having an impact important for you?

Or why is working in an environment with a strong learning curve important for you?

Again, keep your answers concise.

Step 7: end with a call to action (mandatory)

This is your call to action.

Thank the readers for their time, and let them know you’re excited to be interviewed.

I would welcome the chance to discuss further your expectations and how my analytical, leadership, and communication skills can bring value to McKinsey.

Always be polite and respectful in your close.

Let them know how eager you are to be interviewed, but never make demands.

Step 8: add your consulting cover letter signature

Sign off your letter with a “Best” or “Best regards” (remember to include a comma), followed by your name.

You can use other phrases like “Yours sincerely,” “Kind regards,” or “Best wishes,” but “Best” or “Best regards” are the safest options.

Step 9: proofread and check typos

Now it’s time to polish your consulting cover letter to ensure it stands out.

Like your resume,  your cover letter is one of the few things in your life that needs to be perfect .

Thus, you must put the same attention to detail in your cover letter as Consultants do with their slide deck presentations.

In other words, perfection is the minimum standard your cover letter must pass to keep it out of the rejection pile.

Pay close attention to the following areas to make your cover letter bulletproof.

Imagine finding out that your application — the one you spent hours working on — was dismissed because of a few small spelling or grammar errors. 

That would be tough to take.

But it happens.

Hiring managers must review hundreds of resumes and cover letters.

And typos are one of the easiest ways to narrow applicants down . 

So, double or triple-check your cover letter.

When you’ve done that, have someone else read over it.

#2: Formatting Errors

Large blocks of text are hard work on the eyes, especially on a screen. 

Therefore, keep sentences short and limit paragraphs to three or four sentences.

Moreover, I recommend using bullet points when describing your most critical skills and achievements . 

Another thing to remember is that your cover letter and resume will be read together, so the two should be consistent in how they look. 

Thus, match the style of your cover letter to your consulting resume .

To help you, I have put a cover letter template at the end of this article.

In addition, you can find a resume template in this article .

#3: Any Trace of Copy And Paste

The  “I am writing to apply for the role of  [job]  at  [company] ”  example from a previous cover letter is classic copy-and-paste.

Anything non-specific or generic immediately has the hiring manager wondering how many other people you’ve tried to impress with your robotic writing . 

This doesn’t mean you shouldn’t use copy-and-paste templates.

It just means you shouldn’t make it obvious that you do.

#4: Too Many Words

According to a survey by Saddleback College, almost 70% of employers want a cover letter to be less than one page.

24% say that the shorter, the better.

Generally, your consulting cover letter should be less than 500 words and fit on a single page . 

Let me repeat because it’s important:

Your consulting cover letter must be on one page.

#5: File Name And Type

First, use the PDF format when submitting your cover letter to a consulting firm unless otherwise specified by the company or recruiter.

Besides, when assigning a file name to your cover letter, include your first and last name along with the name of the company you’re applying to in the name of the file, like “Sébastien Ritter Cover Letter McKinsey.”

Step 10: get your cover letter reviewed by an expert

To ensure your consulting cover letter is error-free, share it (with this article 😉) with your friends and ask for feedback.

But do not ask all your friends.

Instead, focus on these three people: a grammar champion, an HR person (preferably in the consulting industry, but non-consulting HR is fine, too), and a Consultant.

Step 11: complement your cover letter with a great CV

I recommend focusing your time and energy on your consulting resume before writing your cover letter. 

Because recruiters say they spend a maximum of 60 seconds deciding whether a candidate should be invited for an interview, they probably start by figuring out whether you have the skillset and education required for the job.

And that’s the purpose of the resume .

For instance, I recommend spending 80% of your time writing your CV and 20% writing your cover letter.  

Check this article that will help you craft your CV .

You’ll find a step-by-step guide, templates, and examples to help you craft a perfect consulting resume. 

My best consulting cover letter tips

In 2023, I analyzed 147 management consulting cover letters . 

As a result, here are my 7 best cover letter tips. 

And here is the best part:

You’ll also learn the most common mistakes to avoid at all costs. 

Consulting cover letter tip 1: Personalize your letter for each firm

Never send a generic cover letter.

This implies that you must create a new one for each firm.

Consulting cover letter tip 2: Simplify your letter

Clarify and condense your message.

Using complicated words and sentences would almost certainly fail to convey your intentions to the company, and the person reading the letter probably won’t bother with the rest of your application.

Consulting cover letter tip 3: Be specific when needed

Make sure to quantify your accomplishments.

For instance, elaborate on your marketing expertise in your cover letter by stating that you increased revenue to $10,000 while bringing in 200 more clients monthly.

Having specific personal information can help you stand out from other applicants.

Consulting cover letter tip 4: Omit unnecessary details

Let’s state the obvious:

You don’t need to mention your graphic design experience.

Personal information like accomplishments in leisure activities, interests, and hobbies are best left out.

Consulting cover letter tip 5: Show Your Value

When applying for consulting positions, it’s a common error for candidates to focus only on their individual accomplishments.

Cover letters with many “me memes” are frequently read by recruiters.

This means that rather than emphasizing how they can contribute to the company (and eventually become partners), many applicants concentrate on how they will personally benefit from the position in question.

In your cover letter, highlight how your skills will help the company.

Consulting cover letter tip 6: Remember that spelling counts

Grammar and spelling mistakes can indicate that you neglected to proofread your own letter.

Additionally, be consistent—do not represent a dash with “—” in one location and “–” in another.

Consulting cover letter tip 7: Give Yourself Time to Write a Quality Letter

A strong consulting cover letter takes time to write, just like consulting resumes do.

It’s important to consider your accomplishments and what sets you apart from others if you want to be successful.

Think twice before assuming you can create a quality cover letter in a single evening.

It necessitates numerous revisions, careful rereading, and prompt feedback.

Additionally, you must ensure that the cover letter complements your resume flawlessly and elaborates on your impressive abilities and experiences.

Four consulting cover letter examples

In the next 4 sections, you can find sample cover letters for McKinsey, BCG, and Bain & Company.

McKinsey cover letter (Undergraduate)

Now, you can see a first consulting cover letter sample.

That’s the McKinsey cover letter used by Paul. 

Please note that this Junior Consultant cover letter (or a cover letter for the Associate Consultant position) can also work for other positions. 

BCG cover letter (experienced hire)

Here is now a BCG cover letter from an experienced hire.  

Bain cover letter (Undergraduate)

Here is now a Bain & Company cover letter from an undergraduate student.  

Bonus: McKinsey cover letter from FirmLearning

Here is another McKinsey cover letter example from the YouTube channel Firm learning:

Do you want more consulting cover letter samples?

Then sign up for our free training !

In this free training, you’ll find consulting cover letter samples and tips on acing your consulting interviews at top management consulting firms.

And you’ll improve your problem-solving skills!

Consulting cover letter templates

Do not reinvent the wheel.

Thus, you can download free consulting cover letter Word or PDF templates to fasten the writing process .

These detailed templates will help you correctly outline your management consulting cover letter.

You can use these templates to apply to any top-tier consulting firms, including the following:

• Bain & Company
• Oliver Wyman
• Roland Berger
• Deloitte Monitor
• Strategy&
• E&Y Parthenon
• And many more.

If you need help writing your resume, these templates will help you.

Here is the Word template .

And here is the PDF template .

Besides, check this article to download consulting resume templates and examples.

Frequently asked questions

How long should a cover letter be.

Aim at 2–4 paragraphs within one page.

Do I need a cover letter?

I ALWAYS recommend adding a cover letter to your application .

Because a well-written cover letter will always distinguish your application.

If a resume shows your  Skills and Accomplishments, a consulting cover letter must show your Personality and Motivation.

In other words, a great cover letter is your chance to say something about yourself that you can not put in your resume.

And for securing your dream consulting job, any advantage you can gain over other candidates to land an interview is worth taking.

A good consulting cover letter is one such advantage.

This article helps showcase your personality and motivation in your consulting cover letter.

Also, here is what recruiters say will get an application rejected (source: careerbuilder.com ):

Not submitting a consulting cover letter is a risk of rejection . 

How to organize your consulting cover letter sections?

Short answer: the order of the sections does not matter much.

For instance, you can organize your management consulting cover letter like this:

• Why consulting

Or you can organize the sections of your management cover letter differently. 

There is no one-size-fits-all management consulting cover letter winning order.

Consulting cover letter: final words

I hope you found this new guide to writing a persuasive, customized cover letter for consulting jobs helpful. 

Now I’d like to hear what you have to say:

Which tip from today’s post was the most helpful for you?

Is it how to show your personality?

Or maybe it is how to express your motivation for a particular firm.

Either way, let me know by leaving a comment below right now.

P.S. Are you looking for help?

If you want a team of experts by your side throughout the entire consulting recruitment process, check if we would be a good fit by clicking here .

Besides, check our clients’ success stories .

We’ve helped hundreds of candidates get offers at top consulting firms around the globe. 

The best part?

Those candidates had various backgrounds: MBAs, Engineers, PhDs, experienced professionals, etc.

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18 thoughts on “Consulting Cover Letter: a step-by-step guide (2024)”

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The only useful and structured cover letter writing article on the whole internet!

Happy that you enjoyed the article, Anthony 🙂

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I didnt realise how much i need this article, till i read it . Truly helpful , Thanks Sebastien 🙂

Thanks! glad you found it helpful!

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Brilliant brilliant work, Sebastien! Thank you very much. The best I have come across so far.

Thank you very much Samuel!

Wow, this paragraph is pleasant, my sister is analyzing such things, so I am going to inform her.

Great article to read, all the tips are great….

Thanks! I’m glad you like it

Ththank you very much for the article which was very interesting, just like the one about the CV!

However, I was wondering if following this structure in 3 adjectives and form could not be penalizing since many people have already followed your article?

Thanks in advance for your feedback!

Hi Thomas. Thank you for your comment, and I’m glad you’ve liked this article! Regarding your question, besides the structure described in this article, the content (the reasons why you are interested in a firm and why these reasons are important for you) will make your CL unique. Hope this helps, Sébastien

I never write comments like this on the internet but felt compelled to express my gratitude. This, and the resume writing article, are the most thoughtful and helpful guides I have ever read on this topic. Although I am a teacher in England (not an American consultant!) I found all the advice to be completely transferrable and have done a major overhaul on my CV. Thank you for being so clear and thorough in your advice – I have shared it with my colleagues and will continue to spread the word to anyone who needs CV writing advice in any profession.

Thank you Emily for the nice comment

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Consultant Cover Letter Example (w/ Templates & Tips for 2024)

Navigating the competitive world of consulting job applications? You're not alone in feeling the weight of first impressions. 

You see, with dozens of applicants vying for the same role, it's easy to get lost in the pile. 

The trick to standing out? A powerful cover letter tailored just for consultants. 

The good news? We've got you covered. Dive into our comprehensive guide on crafting that perfect consultant cover letter for 2024. 

Here's what we're going to cover:

• An Inspiring Cover Letter Example
• 5 Steps to Writing a Great Consulting Cover Letter
• 3 Essential Cover Letter Tips for Consultants

Ready to up your cover letter game and make a lasting impression? Let's dive in! 

Consulting Cover Letter Example

5 Steps for the Perfect Consulting Cover Letter

Now that you've seen what a great cover letter looks like, you're all set to write your own . 

Ready to get started and craft that winning consulting cover letter? 

Let's do it!

#1. Put Contact Information in the Header

When crafting your consulting cover letter, begin with your contact details placed neatly in the header, just like on your resume .

Here's what to include:

• Full Name. Always place your first and last name at the top of the page.
• Professional Title. Ensure your professional title matches the specific consulting position you're seeking. E.g. if you’re applying for the role of “management consultant,” that should be your exact title, and not, for example, “consultant” or “business consultant.”
• Email Address. Opt for a professional and straightforward email address, such as a combination of your first and last name. 
• Phone Number. Include your phone number and make sure it’s typo-free.
• Location. Typically, your city and state will suffice. In case you’re looking for a relocation, make sure to mention that.
• Relevant Links. Optionally, you can include links to relevant websites or social media profiles. E.g. personal website, LinkedIn profile, etc.

Now, let's move on to the hiring manager's information:

• Company Name. Clearly state the company to which you're applying.
• Hiring Manager's Name. If possible, find the name of the hiring manager for the department you're interested in. Check the job posting, the company's website, or their LinkedIn page for this information.
• Hiring Manager's Title. If you identify the hiring manager for the specific job posting, and they hold a departmental leadership role, use that title instead of "Hiring Manager."
• Location. Provide the city and state or country, especially if the company operates globally. Optionally, include the exact company address for precision.

With these elements in place, your consulting cover letter will be poised for success. 

Want more examples of what an ideal cover letter looks like? Check out our article with 21+ other cover letter examples .

#2. Address the Hiring Manager

Once you've included all the relevant contact details , it's time to address your consulting cover letter to the person who will be reading it.

Avoid the generic "To Whom It May Concern" whenever possible.

The way you address your cover letter can make a positive impression on the hiring manager— if you get it right.

So, start with a bit of research. Go through the job posting, the company's website, or their LinkedIn profiles to identify the hiring manager for the consulting department you're interested in. 

Next, address them formally. Using Ms. or Mr. followed by their last name is a good practice. However, if you're unsure about their gender or marital status, using their full name works just as well. For example:

• Dear Mr. Anderson,
• Dear Taylor Anderson,

If you can’t find the hiring manager’s name, then simply addressing them as “Dear Hiring Manager,” also works.

#3. Write an Eye-Catching Opening Statement

Hiring managers typically spend about seven seconds reviewing a candidate's application before deciding whether to continue reading.

So, making a strong first impression with your consulting cover letter is essential.

Your opening paragraph should introduce yourself and express your genuine interest in the consulting role.

Depending on your experience level, you can also begin your cover letter with a noteworthy achievement or highlight the skills that align with the role's requirements.

However, keep this paragraph concise. The goal is to spark the hiring manager's curiosity and encourage them to read the rest of your consultant cover letter.

#4. Use the Cover Letter Body for the Details

The body of your cover letter is where you really sell your application and convince the hiring manager that you’re a great fit for the job.

Avoid the temptation to simply rehash your consultant resume - the hiring manager already read through that.

Rather, use the body of your cover letter to talk about:

• Your top achievements (in detail). Provide specific examples of significant accomplishments in your consulting career. Explain the challenges you faced, your role in resolving them, and the measurable outcomes or impact of your work.
• Past industry experience. Discuss the industries you've worked in and the depth of your experience within those sectors. Highlight any specialized knowledge or insights you've gained that can benefit the employer.
• Your top skills (that make you a great fit for the role). Showcase the skills that directly align with the consulting role you're applying for. Whether it's data analysis, project management, client relationship-building, or any other skill, provide concrete examples of how you've used these skills effectively to achieve results in previous consulting engagements.

#5. Wrap It Up and Sign It

After you’ve written your body section, the first thing you need to do is write a conclusion for your cover letter .

The conclusion is your opportunity to confidently reiterate why you're the perfect fit for the role. It goes something like this:

In conclusion, my extensive experience in the field of consulting, coupled with my proven track record of delivering successful projects and driving positive outcomes for clients, makes me an ideal candidate for this consulting role at MadeUpCompanyX.

Then, after your wrap-up, it's time for a call to action. Encourage the hiring manager to take that next step, whether it's discussing your application further or setting up an interview.

For example: 

I am eager to discuss in more detail how my skills and background can contribute to the success of your projects or clients at MadeUpCompanyX.

Last but not least, maintain a professional tone as you sign off. Choose an appropriate signature line, followed by your full name.

And finally, if you're looking for alternatives to the commonly used "Best regards," consider these options:

• Kind regards,
• Respectfully yours,
• Thank you for your consideration.

10 Essential Consulting Cover Letter Tips

Finally, once you’re done with your cover letter, review our top cover letter tips to take your consulting cover letter from “good” to “great:”

• Research the Company: Understand the firm's values, culture, and projects. This will allow you to tailor your letter specifically to the company and demonstrate your genuine interest in becoming a part of their team.
• Start Strong: Begin with a compelling opening that grabs the reader's attention. Mention a recent company accomplishment and tie it to your excitement about the consultancy role.
• Highlight Relevant Experience: Focus on past experiences that align with the consultancy role you're applying for. Discuss specific projects, the challenges you've faced, and the results you achieved.
• Show Problem-Solving Abilities: Consulting is all about solving client problems. Provide examples of how you've approached complex issues in the past and the strategies you employed to resolve them.
• Quantify Achievements: Use numbers wherever possible. Instead of saying "I helped increase sales," mention "I contributed to a 20% increase in sales over a 12-month period."
• Demonstrate Soft Skills: While technical and analytical skills are crucial, soft skills like communication, teamwork, and adaptability are also highly valued in consulting. Use anecdotes or examples to highlight these.
• Keep it Concise: Hiring managers often skim cover letters due to the volume they receive. Aim for a concise, one-page letter that gets straight to the point while effectively showcasing your value.
• Customize for Each Application: Avoid using a generic cover letter for all applications. Each company and role may have unique requirements or values, so take the time to customize your letter for each position.
• End with a Call to Action: Conclude your letter by expressing your eagerness for an interview. You might say something like, "I am excited about the opportunity to discuss how my expertise aligns with the needs of your team and would appreciate the chance to meet in person."
• Proofread: Errors can make a poor impression and suggest a lack of attention to detail. Before sending, proofread your cover letter multiple times, or even consider having a colleague or professional review it.

Key Takeaways

Hopefully, this article taught you all you need to know in order to create an impressive consultant cover letter.

Before you go, here’s a quick summary of everything we’ve covered so far:

• Always tailor your cover letter to the specific company and role, ensuring you address the hiring manager by name whenever possible.
• The initial paragraphs should pique the reader's interest, highlighting alignment with the company's values and your enthusiasm for the role.
• Use the cover letter's body to elaborate on unique achievements and experiences not just reiterated from your resume.
• End your letter by confidently summarizing your suitability for the position and encouraging further discussion or an interview.
• Proofread meticulously, maintain brevity, and customize your approach for each application to stand out in the competitive consulting industry.

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Cover Letter Examples Consulting Cover Letter

Consulting Cover Letter Sample

Need a competitive edge for your consultant job application? Use our consulting cover letter sample and writing tips to help you put together the perfect job-winning cover letter.

Want a fresh design for your cover letter? Download a new cover letter template from our collection.

Consulting Resume & Related Cover Letters

Consulting Cover Letter Template

Average consultant salaries in the us, consulting cover letter writing tips.

Formatting your cover letter well is essential if you want to impress employers with your application.

Copy-paste Consulting Cover Letter (Text Format)

FIRST AND LAST NAME

Email: [email protected]

Phone: (123) 456-7891

Address: Street, City, State

LinkedIn: linkedin.com/in/yourprofile

[Today’s Date]

[Hiring Manager’s Name] [456 Company Address] [Company City, State XXXXX] [(XXX) XXX-XXXX] [[email protected]]

Dear [Mr./Mrs./Ms./Mx.] [Hiring Manager’s Name],

I’m writing to express my keen interest in the Associate Consultant position at Catalyst Consulting Group. As a recent graduate from University College with a degree in Business Analytics, I’m excited by the prospect of applying my analytical skills and fresh perspective to drive value for your clients.

During my academic journey, I developed a strong foundation in data analysis, strategic thinking, and problem-solving. My coursework in organizational behavior and change management has equipped me with insights into the human side of business transformations.

Why I believe I’d be a great fit for Catalyst Consulting Group:

• Proven analytical skills: Led a team project analyzing market entry strategies for a local startup, resulting in actionable recommendations that the company implemented.
• Strong communicator: Received the “Best Presenter” award in our capstone business strategy course for clearly articulating complex ideas.
• Adaptable quick learner: Completed a diverse range of internships, from a tech startup to a non-profit organization, demonstrating my ability to rapidly understand and contribute to various business environments.

I’m particularly drawn to Catalyst Consulting Group’s focus on sustainable business practices and your innovative approach to digital transformation. Your recent case study on helping a manufacturing client reduce their carbon footprint while improving operational efficiency resonated strongly with my personal interests in sustainable business solutions.

I’m eager to bring my energy, analytical mindset, and fresh perspectives to your team of consultants. I’m confident that my academic background, combined with Catalyst’s renowned training program, will allow me to quickly become a valuable contributor to your organization.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Catalyst Consulting Group’s continued success.

Sincerely, [Your Name]

Jan 2, 2020

Hiring Manager’s Name 341 Company Address Palo Alto, California 94301 (xxx) xxx-xxxx [email protected]

Dear [Hiring Manager’s Name],

I am writing to apply for the consultant position at [Company Name – e.g., Bain] that I discovered while attending the Curious about Consulting networking event in Boston last week. My skills and over five years of experience in management consulting would allow me to excel in this role, and my professional goals align fully with those of [Company Name].

In my current position at The Stevens Partnership, I use data-driven solutions to help organizations reach their business objectives. I’ve helped over 30 companies implement strategies to overhaul their use of digital technology, resulting in sales increases of 27% on average.

I am also adept at:

• Applying new tools and building analytical frameworks
• Leading projects and managing teams of analysts
• Preparing business proposals and presenting findings to clients
• Executing disruptive communication plans
• Researching methodologies to mitigate risk

My multidisciplinary educational background, which includes an MSc in economics and business management, has given me additional insight into the challenges companies face, as well as the global contexts in which they operate. I am excited to champion [Company Name]’s innovative approach to market research, and to deliver solutions tailored to each client.

Thank you for your time and considering my application — I look forward to discussing my skills and experience in more detail in an interview. You can reach me directly at [Phone Number]. I will be in contact in a week if I don’t hear back to ensure my application has been received.

I am writing to express my strong interest in the Senior Consultant position at Global Strategy Partners. With over 15 years of experience driving transformative change across various industries, I am excited by the opportunity to bring my expertise to your world-class team.

Throughout my career, I’ve consistently delivered high-impact results for Fortune 500 clients, specializing in digital transformation and operational excellence. My approach combines data-driven insights with a deep understanding of change management to ensure sustainable, long-term success for clients.

Key achievements that align with Global Strategy Partners’ focus areas include:

• Led a cross-functional team in a $50M digital transformation project for a global retailer, resulting in a 30% increase in online sales and a 25% improvement in supply chain efficiency.
• Spearheaded the development of a proprietary AI-driven risk assessment tool, now used by three of the top five banks in North America.
• Authored a widely-cited white paper on the future of sustainable manufacturing, establishing thought leadership in the industry.

What particularly draws me to Global Strategy Partners is your firm’s commitment to fostering innovation and your recent expansion into emerging markets. Your recent project optimizing healthcare delivery systems in Southeast Asia aligns perfectly with my passion for leveraging business acumen to create positive societal impact.

I’m excited about the prospect of contributing to Global Strategy Partners’ continued growth and success. My experience mentoring junior consultants and building high-performing teams would allow me to play a key role in developing talent within the organization while delivering exceptional value to clients.

Thank you for considering my application. I look forward to the opportunity to discuss how my expertise and vision align with Global Strategy Partners’ strategic objectives.

The following table includes information from O*NET Resource Center by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. The data is presented based on the top states by downloads in the USA.

Average consultant annual salaries by state

All sorts of organizations rely on consultants to help them achieve a range of business goals. But that doesn’t mean landing a good job as a consultant is easy.

Businesses want to see that you have the skills necessary to help them get from point A to point B.

To show them you’re the right person for the job, you’ll need to pair your consultant resume with a strong cover letter that elaborates on your qualifications.

Follow these three tips for crafting a consulting cover letter that’s sure to spark interest:

Highlight consulting skills

Businesses seek consultants who have the skills and knowledge to help them make informed decisions – from maximizing growth and profitability to proposing customized solutions.

Highlight a combination of hard and soft skills in your cover letter that employers look for in a great consultant. For example, critical thinking and problem-solving skills will complement your expertise in business operations to develop strategies and assess risks.

Here are some other important technical skills for consultants:

• Strategic planning
• Resource allocation
• Data entry software ( Microsoft Access , Structured query language (SQL), Microsoft SQL Server )
• Project management software ( Microsoft Project , Microsoft SharePoint , and Confluence )
• Enterprise resource planning (ERP) software ( Oracle JD Edwards EnterpriseOne and Sungard Assurance)
• Microsoft Office (Word, Excel, PowerPoint, and Outlook)

Additionally, here’s a list of consulting soft skills to list on your cover letter:

• Communication skills
• Interpersonal skills
• People skills
• Decision-making
• Leadership skills
• Creative thinking
• Attention to detail
• Organizational skills
• Project management skills

Research the company

Show employers that your consulting expertise is exactly what they need by tailoring your cover letter to their organization. First, research the company to identify their business goals, then position your consulting skills as a solution to their needs.

Doing your homework demonstrates to employers you’re detail-oriented, have initiative, and that you’re serious about the job.

For example, if a company is planning on expanding its product offerings in the next year, talk about how you’ve facilitated successful product launches in the past by providing critical business insights and recommending product enhancements.

Provide examples of achievements (with numbers)

The best way to show organizations that you can improve their current operations is by providing examples of your most impressive achievements in consulting, backed up with hard numbers.

Here are a couple of examples demonstrating how to quantify your consulting skills:

• “Helped over 30 companies overhaul their use of digital technology, resulting in sales increases of 27% on average.”
• “Enhanced company offerings by 47% by recommending process improvements.”
• “Led cross-functional team of 15+ professionals to coordinate customized solutions and streamline business processes for large-scale accounts.”

Using hard numbers to highlight your skills and experiences will make your statements more impactful, which ensures that your cover letter catches the hiring manager’s attention.

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Consulting Cover Letter: a comprehensive guide

• Understanding Consulting Cover Letters
• Practicalities of Writing Your Cover Letter
• Section-by-Section Breakdown
• Quality Control

A stellar cover letter is going to be a basic pre-requisite if you want to land a top-tier consulting job at the likes of the MBB’s, Kearney, LEK, Deloitte etc.

More than half of consulting candidates are rejected based on their applications alone , before they ever make it to interview. This means that, for all the emphasis on case interview prep, your resume and cover letter, together with networking , are the single greatest determinant as to whether you land your dream MBB job or not .

Candidates typically have some realisation of the importance of applications, but make the mistake of devoting all their time to the resume alone as they assume it is the "important one". They assume that the accompanying cover letters are always fairly generic and/or are merely a formality that don't actually get read.

However, the idea that your cover letter is any less important than your resume is a hugely damaging misconception.

In fact, speaking to consultants currently involved with recruitment at MBB firms, we are told that cover letters have been becoming more and more important recently. This is for a couple of reasons:

• More and more resumes are coming in basically perfect (the proliferation of material like our excellent free resume guide has a part to play here). This means that cover letters are increasingly being focussed on as a way to differentiate top candidates.
• Cover letters are more indicative of your soft skills and personal fit with the office culture than a resume. Since firms are having particular difficulty finding candidates with the right social skills (especially post-Covid), cover letters become more and more salient in the filtering process.

To up the ante even more, add to this the fact that applications are increasingly read by AI tools as well. Whilst a human reader working in a hurry and skimming a document in a hurry might have simply missed an error, you can be sure the computer will pick up on any mistakes you make.

So, how do you get things right?

Putting together a decent consulting cover letter can be tricky and will probably take longer than you think. The demands are different and quite a bit more rigorous than for cover letters you might have written for other industries.

Luckily though, the strict demands on consulting cover letters mean that there is an equally strict set of rules to follow when writing them - as long as you follow these and put the time in to do things properly, you can reliably turn out an excellent document.

This guide will help you understand what it is recruiters want to see in a good cover letter and take you through the steps to draft your best possible offering. To make things as clear as possible, we discuss a template cover letter section-by-section.

Help is at hand!

Writing applications can be pretty daunting, especially with a dream job on the line.

Before we dive into all the complex nitty-gritty of how to turn out your cover letter, we should let you know that we have an editing service where a 5+ year experienced MBB consultant helps you draft your best possible resume and/or cover letter. You can read more here:

Explore Professional Editing

This isn't obligatory, but is a great option for those who feel overwhelmed and want some help to get things right, as well as for those who want the inside track in terms of optimising something that is already close to the mark.

This application editing can also be done as part of a broader mentoring package, where that same experienced mentor helps you through the whole consulting selection process, from networking, through to case interview prep. You can find out more here:

Learn More About Comprehensive Mentoring

1. Understanding Consulting Cover Letters

To write a good one we will first need to understand the demands it must meet. That is to say, we need to understand the function of the cover letter and precisely how it will be assessed.

Let's start by going through some important points:

1.1. Function of a Consulting Cover Letter

The basic function of a consulting cover letter is to tell recruiters three things:

• Why you are worth employing
• Why consulting is a perfect fit for you
• Why you are interested in the target firm in particular

As we will see later, a standard management consulting cover letter is broken down into three paragraphs, addressing each of these issues more-or-less separately.

In many ways, the demands of your cover letter sit between your resume ) and your fit interview (which you will be invited to only if your resume and cover letter make the cut).

A consulting cover letter helps demonstrate the same skillset as your resume and you will effectively be selecting a few of the key points from your resume to amplify in the cover letter.

However, the objective of this document is not simply restating the facts on your resume, but rather creating a persuasive link between your personal story and the job you are applying for. In effect, the main purpose of your cover letter is to show that you are a great fit for the job you are applying for across the board. As such, you need to convey your personality and your motivation to do the job - things that are not readily assessed via your resume alone.

These are exactly the qualities that are also assessed in your fit interview. Indeed, just as with the Additional Information section of your resume, the information in your cover letter is very likely to form the basis of questions in your fit interview - where your personality and motivation are assessed again. Thus, just as with the Additional Information section of your resume, when you are drafting your cover letter you should be keeping half an eye on how you would be able to work the items you select into compelling fit interview answers.

All this means that our article on the fit interview is especially worth a read as you get started on cover letter writing!

1.2. Motivation

Consulting is a tough life and the average consulting recruit only stays in the industry for around two years - which means that many of those applicants who are lucky enough to land jobs will have left within 12 months.

Beyond this, many of those entering consulting only ever intend to stay for a couple of years before bailing out into roles in private equity or internal strategy, becoming a start-up founder, or any of the other typical roles where consulting experience will enhance their career chances.

This constant loss of talent is a big problem for consulting firms, who don't want employees to disappear as soon as they have accrued the training and experience required to be genuinely useful to the company. In effect, firms want to ensure they get a positive return on investment on training you.

As such, recruiters will be trying to identify candidates who are genuinely in it for the long haul - who want to make partner someday and who have the necessary motivation to push them through the years of long hours and tight deadlines en route.

Of course, we realise that you the reader might well be one of the candidates who only really plan to stick with consulting for two years before parachuting out into another industry. Realistically, this is a perfectly sensible career trajectory and we're certainly not going to tell you not to do so.

However , if this is the case, your application and subsequent interview are really not the time to discuss it. If you have ever had any inkling that you might consider sticking around and making a long-term career in consulting, then this is the inclination to channel during the selection process.

We return to discuss your rationale for entering consulting in our section-by-section breakdown of the letter itself.

1.3. A Test in Itself

Your target firm uses your cover letter to learn more about you in a couple of ways. Obviously, they receive all the information you communicate explicitly - all the achievements and experience and positive character traits you tell them about. However, your cover letter is also used by the target firm as an implicit (but very real) test of your writing skills and other qualities. It is important to realise this dual function and keep it in mind during drafting.

At a basic level, using correct, industry standard formatting etc shows that you have the professionalism and diligence to find out and follow the rules. As we will discuss later, writing a letter specific to the firm you are applying to also demonstrates your commitment to that employer.

More directly, though, your cover letter is used by consulting firms as a test of your writing skills. Writing consulting cover letters is not an easy business - if it were, you wouldn't be reading this guide! Composing a good cover letter requires you to assemble a body of information, synthesise it and present it in a compelling form.

Importantly, this is a set of skills - summarising complex information into compelling prose and extracting key points in data - that consultants use every day. Your cover letter is one of the main ways firms check for your competence here.

Similarly, readers will be very interested in your ability to use your cover letter to market yourself. In effect, consultants must constantly sell themselves, their firm, and their recommendations to clients. Indeed, this is becoming a larger and larger part of the job as more of the analytic side of consulting work is automated. As such, the ability to communicate persuasively is a key management consulting skill.

1.4. The Reader

With any piece of writing, the first thing you need to consider is who the intended reader is. This is especially important for consulting cover letters.

During the application screen, as well as filtering by AI tools and HR staff, your cover letter will be placed with one or two hundred others and passed to a junior consultant (often a recent alum from your university) to assess. Generally, this will be piled on top of that consultant's normal workload and often they will end up with very little time to get through this mound of applications. As such, your reader will be tired, possibly slightly grumpy and in a hurry - probably only skimming what you have written.

Keep this reader in mind at all times and write in a way that makes their life easier. This means making everything as clear, easy to read and precise as possible!

2. PRACTICALITIES OF WRITING A CONSULTING COVER LETTER

So, we have a good idea of the basic job of a cover letter needs to do, what ground it needs to cover, and how it will be assessed. Now it's time to get down to business and actually get the thing written!

To this end, we'll look at a few practical points about how to meet the requirements mentioned above, before focusing one-by-one on the five main segments of a management consulting cover letter.

2.1. FORMAT - DOING THE SAME AS EVERYONE ELSE

Just as with your resume, formatting a consulting cover letter is really not the time to embrace your creative side. Failing to stick to the standard rules of formatting risks being rejected immediately, without your letter even being read.

The tired junior consultant tasked with plowing through a pile of cover letters is unlikely to be in the mood for a strange font or weird layout and will simply send your application directly to the bin.

As noted above, standard formatting shows that you are professional enough to take the application seriously and that you have bothered to find out what is expected from your cover letter. The best way to understand how you should format this document is simply to take a look at our examples below, which are formatted in a standard "safe" manner.

In particular, though, you should make sure your letter conforms to the following basic standard:

• Standard typeface at a normal size
• No longer than one printable page
• Normal size margins etc - no extreme formatting to pack more words on the page!
• Name, contact information, and date at the top, in the manner of a traditional letter - you can include a postal address if you like, but an email address is perfectly sufficient nowadays - and will save space
• Standard structure explained below - opening, three main paragraphs, closing

2.2. Content - Being Unique!

You might have to keep the format strictly in line with everyone else, but it is absolutely crucial that the actual content of your letter is unique!

Always remember that your cover letter will be part of a stack of 1-200 deep. The content needs to really impress the reader if you are going to stand out from the pack and earn yourself an invitation to interview.

To achieve this, you are going to have to draw on your most impressive achievements and experiences and then portray them in the best possible fashion, to really make your reader pause and take note, rather than toss your letter towards the bin with the others.

Content that is unusual is also helpful in making your application memorable and might prompt interview questions where you can be well prepared to shine. During an application process with so many competitors, it pays to have something unique to you - a USP - to differentiate you from your peers.

However, this will only add value if it is relevant to management consulting!

In our discussion below on how to introduce yourself and your abilities, we'll discuss how you can emphasize your personal "spikes" - which help make your cover letter more unique.

2.3. Be Specific!

Your letter needs not only to be unique, but also highly specific .

Many candidates think that they can save a bit of time by just writing a one really "good" cover letter and using that for all their applications without any modifications. This might be true (or almost true) of a good resume. However, if you think that the cover letter you wrote for McKinsey will be able to be used without any changes to for Bain and BCG as well, we can tell you now that that letter wasn't good enough to get you a job with any of those firms!

As noted previously, a major function of your cover letter is to gauge your motivation to stick with the company if you are lucky enough to be hired. Your recruiter wants to make sure that you are genuinely keen to work for their specific firm for the foreseeable future. Any suggestion that your cover letter is just a generic chunk of text sent out to everyone in scattergun fashion obviously makes this idea pretty difficult to maintain - and will see your application heading towards that bin in short order.

To avoid this, then, take the time to write a separate letter for each firm you apply to. In these letters, you should include content that is specific to your particular target firm. What is more, this specific content should not be something generic or some kind of empty platitude.

If the best you can come up with is an obvious truth - or even worse, a common misconception - you will betray only a very shallow level of engagement, and will only succeed in vexing your reader.

Instead, you should be able to make specific remarks which show genuine insight. This will clearly demonstrate both your commitment to and knowledge of the firm.

These points will be particularly relevant to the section of the cover letter where you explain your decision to apply to your target firm, and we will pick up this discussion again later in this guide. However, there is room for material specific to your target firm in all sections of your cover letter.

3. Section-by-Section Breakdown

Let's go through the different sections of a standard management consulting cover letter one-by-one.

We will give examples as to how you might approach each section - however, it is imperative that you don't simply copy from specimens that we or anyone else have written. The examples here are only a guide as to how you should approach the different elements of a cover letter, not components to be lifted as-is.

Your own cover letter needs to stand out from a very strong field. Think about it - how can you possibly stand out by copying others? Beyond this, though, any hint that you are just copying from another source will see your whole application rejected immediately.

On a similar note here, we strongly advise against using an AI chatbot like ChatGPT to write your cover letter. Aside from that tool not knowing enough about your own life experiences, interests etc to say something with the correct degree of specificity, you run the risk of sending in a cover with the same writing style - or possibly even the same turns of phrase - as everyone else who did the same thing. Indeed, recruiters across many industries are already getting used to spotting AI-generated applications .

As we noted earlier, there are three main questions your cover letter must answer - why you, why consulting and why that firm in particular. The three main paragraphs of your cover letter will answer these three questions in sequence.

Provided you are careful to link everything together properly, there is actually some flexibility to vary the ordering of these paragraphs. You will always introduce yourself first, of course, but you can then state why you are interested in the specific firm before you explain what drew you to consulting, or deal with these in the reverse order.

In the interests of simplicity here, though, we will just deal with why-consulting-in-general first, followed by why-that-firm-in-particular.

The following examples are taken from an entry-level cover letter from an applicant to Bain London - and the detailed content is obviously tailored to that office.

In contrast to the relative ease with which a resume can be repurposed, you will have to significantly change the specifics of your cover letter as you apply for different offices and firms. Obviously, our candidate below can't just send this off to Bain New York without changing quite a lot of content. Similarly, this won't work as a cover letter for the London offices of McKinsey, BCG or Deloitte a wholesale rewrite.

With all this said, what is crucial is that the overall structure and format is maintained. This will be the case whether you are a recent graduate, Ph.D. or MBA. Even experienced hire cover letters will maintain the same fundamental format - though there will be (even) more expectation on the quality of the content.

3.1. OPENING YOUR CONSULTING COVER LETTER

The opening to your cover letter is very straightforward and is pretty much impossible to mess up if you follow basic rules.

First, you should record your name, email address, and the date of sending. You can include a postal address if you like, though this is no longer a strict requirement and takes up a lot of space. Your first sentence should state the specific position to which you are applying at the relevant office and firm.

The only issue that should give you any cause for concern here is to Whom the letter is addressed. Where possible, you should be addressing the letter to a named person - usually the recruiting manager of the office to which you are applying. However, where you cannot find a name to address your cover letter to, it is perfectly acceptable to begin "To whom it may concern" or "Dear Sir or Madam".

Jane Wu [email protected] 05/05/2019

Dear Ms Douglas,

I am writing to apply for the Associate Consultant position at Bain and Company's London office.

3.2. Introducing Yourself

After this brief opening, proceed straight to introducing yourself. Don't be shy - this is not the time for understatement or modesty! Top consulting firms are looking for exceptional individuals. Here, you need to leave the reader in no doubt that you are just such an exceptional individual!

To do this, looking at all the information you assembled for your resume, ideally, you should recount the three most impressive achievements in your life so far.

Of course, do this with an eye to achievements that are particularly relevant to consulting (your golf handicap might be good, but nobody in the workplace cares). Also, realise that the things we are most proud of personally might not actually be the ones that are most impressive to others (your golfing probably isn't great anyway). Try to look at your resume as if you are reading one from someone else. Alternatively, ask a friend what stands out to them.

It's your resume's job to paint a balanced picture of you as a well-rounded candidate with all the skills required to excel in consulting. However, in your cover letter, it can be beneficial to emphasise one or two particular strong suits, where you are exceptionally gifted. These are what consultants call "spikes". What recruiters are really looking for is well-rounded, generally capable candidates with a few "spikes" that might be especially useful.

I have recently graduated from the University of Cambridge with a first-class BA/MSci in Physics. At Cambridge, I was consistently near the top of my year academically and won a number of competitive scholarships and prizes; including the award for the best final year research project. During my third year, I was selected as the best of a very large field of applicants to take part in a prestigious summer research project at MIT. I was also elected as a Student Representative for two consecutive years.

3.3. Why Consulting is a Good Fit

Your job here is to provide a strong narrative demonstrating why consulting is a good fit for you and why it makes sense at this point in your career as a natural progression from what you have done before.

This is much the same as what is required from your answers in any subsequent fit interviews you receive. As such, our article on the fit interview , as well as our more comprehensive fit interview course and/or lessons in the MCC Academy , are highly relevant here.

Now, as we noted above, it is important to remember that there are some reasons to get into consulting that your target firm will be happy to hear about and others that will very definitely not impress.

We're not here to judge your reasons, whatever they are, for wanting a consulting job. However, there are certain reasons that you should probably not highlight if you would like to actually get that job.

Some candidates are not sure what career they actually want yet and think consulting would make a good first step, exposing them to different industries and keeping their options open for the future. The worry, from a firm's point of view, is that these individuals will not be sufficiently motivated to actually stick with consulting when they come up against the stress and high workload that come with the job.

Alternatively, some applicants are fully intent, right from the start, on bailing out into another industry after two years - when a sufficiently long stint in consulting has given them transferable skills and boosted their opportunities elsewhere.

Many candidates actually state these kinds of intentions - though they will certainly not be hired! As we noted above, firms want to retain staff and are looking for candidates who are committed to consulting for the long term.

3.3.1. Proving You Know What You are Getting Into

Given how many recruits drop out, firms want to be sure that you know exactly what you are getting into when you apply . When you explain why you have decided that consulting is a great fit for you, you obviously need it to be clear that you are doing so with a real understanding of what the job entails.

Ideally, you will have done an internship in consulting or a closely related industry. Alternatively, you might be moving sideways from a parallel sector, such as finance or tech, having worked alongside consultants in past roles and observed what they do first hand. In either such case, it is clear that you understand the demands of the job.

However, many of you will fall into neither of these camps and won't yet have any first hand experience of the consulting world. If this describes you, be aware that there is a particular onus on you to demonstrate that you know what is required of a working consultant - and that you have what it takes to meet those requirements.

Don't dismay, though, as this is definitely possible - it just requires a bit more thought from you. Really, you are limited to a strategy of identifying key consulting skills and showing that you have already had significant past experience (and ideally achievements) demonstrating that you are capable and comfortable in these areas - and, importantly, that you enjoy this kind of work!

This is similar in principle to some of what you should have already done in bullet point form in your resume. Our resume guide is useful here in listing the relevant consulting skills and giving examples that demonstrate them. However, your cover letter differs from the resume here in that the focus will be less on technical skills and more on personal character. You also can't be so schematic as in your resume, but must weave everything into a compelling narrative that leaves your reader in no doubt that you are well suited to, and prepared for, the job.

3.3.2. Finding Things to Say

Some candidates feel the need to embroider their accounts when they explain why they want to be a consultant. Maybe they genuinely think that the only reason they have chosen consulting is for the high salary and exit opportunities. Since they can't include either of these (as discussed below), they then cobble together an insincere-sounding road-to-Damascus story about how they had an epiphany that they should work at BCG or Bain.

However, introspection on the reasons that informed your own decision making can actually be a great source of material here. You might not be able to explicitly state them just now, but there are probably better reasons than you think for your choices.

Think about what exactly it was that led you to believe that you could do a consulting job and why have chosen to apply to jobs in that sector, rather than going into something else. If you want to be totally pragmatic, remember - it's a lot easier to answer interview questions on something approximating the truth than a tissue of lies!

I believe that I would be particularly well suited to the Associate Consultant position as consulting would provide real intellectual challenges, but placed within contexts allowing me to make use of my strong interpersonal skills. As a student representative, I instigated "Student Week" in the Physics department. This was a week where time was given over so that students could organise their own conferences and workshops. In order to make this initiative a success, I faced two main challenges: creating a committed team and getting the academic staff's support. I began by offering all students a stake in shaping the week and created teams in charge of all aspects of an organisation, delegating responsibilities to team leaders. Most of all, this experience taught me how to motivate people, leveraging their potential impact and the rewards to be gained from positive results. In the end, the teams were able to invite an outstanding line-up of speakers. Presenting the week as a chance to promote the school in the media enabled us to gain the final approval of academic staff. Understanding the perspectives of multiple stakeholders and identifying what they really cared about enabled me to transform an ambitious plan into reality. I loved this experience and would look forward to employing a similar skillset as an Associate Consultant.

3.4. Why that Firm?

Now finally, you need to show that you are committed to the particular firm to which you are applying . This is a crucial part of demonstrating your motivation as well as a way of showing your diligence in doing your research before applying. Needing to address why you want to work at your target firm in particular is why you fundamentally can't just re-use the same letter for all your consulting applications.

So, how should you do this?

In practice, there are three main ways to generate firm-specific content:

3.4.1. Contacts and networking

Whilst you might not have seen consultants at work first hand, there is nothing to prevent you from meeting them at career fairs, networking events, and the like.

You can also reach out to consultants in your target office via LinkedIn and potentially even schedule calls with them. You can do this from anywhere in the world. An experienced consultant can also guide you in this process within one of our mentoring programmes

The very best cover letters will grow out of substantial networking with current or former employees from your target firm - ideally from the specific office to which you are applying.

The individuals you speak to might be in a position to recommend you to recruiters. Otherwise, though, they will definitely be very well placed to tell you what is really unique about the company in general or your target office in particular. This is a surefire way for you to be able to make your cover letter specific in a way that actually rings true to those who read it.#

Also, don't be afraid to drop in the names of your contacts where they are relevant (and where this is appropriate, of course). The recruiter might know the people in question and they will lend credence to your application.

3.4.2. Reading

Of course, this kind of networking will not always be feasible, and certainly not at short notice. If you don't have access to anyone who has worked for your target firm, you should be able to get access to some of their output in the form of reports and similar material. Being able to comment on these demonstrates your enthusiasm to work at the target firm, as well as your diligence and intelligence. Indeed, mentioning report authors is a good way to shoehorn in the names of company employees whom you have not actually met in real life.

3.4.3. Observations

Of course, you would ideally be able to write about the first hand experience of working alongside consultants at a company that was a client of your target firm. Otherwise, if you have done your research, you will be able to discuss a successful project in which you have not been involved, but have taken a particular interest (possibly in an industry in which you have experience). This should convey genuine interest and, at the very least, shows you really have done your homework.

An example of how to approach this paragraph is as follows:

Bain specifically appeals to me for a few reasons. At a more personal level, all of the individuals I have spoken to who have worked at Bain have loved their jobs and seemed like people I would relish working with. Recently, I spoke to Sarah McKinney and Benedict Philips from the London office at a networking event. Both were very helpful and encouraging of my application. In particular, I was very excited to be able to talk to Sarah about Bain's recent work with capacitor technology firm NuCell. This was a project I had become aware of via my physics background and was very impressed with the sophisticated but wonderfully elegant solutions that Bain implemented. This was a significant influence in my decision to move towards consulting in general and Bain in particular.

3.5. Closing You Cover Letter

As with the opening, it is easy to get your cover letter's closing right simply by following a few standard rules.

Closing a consulting cover letter really just follows the same rules as a standard formal letter. Note that technically the form of your sign off depends on whether the letter was addressed to a named recipient or not. If you did manage to address your cover letter to a specific individual at the target firm, you should sign off your letter "Yours Sincerely". However, if you addressed the letter "Dear Sir or Madam" or "To Whom it May Concern", then you should sign off "Yours faithfully".

Not everyone will pick up on this, but some certainly will!

I very much hope that I can be considered for an interview. If you have any questions about my application or would like to know more, please do not hesitate to be in contact by email or on +44 7933023234. I look forward to hearing from you.

Yours sincerely, Jane Wu

3.6. An Aside - Blurring Boundaries

For the sake of clarity, we have given quite a schematic picture of how a cover letter is structured. In practice, the separation between the content of the three main paragraphs is often not quite as clear as has been shown so far.

This is something to bear in mind as you are writing. Certainly, it is not a problem that the content of the three main paragraphs somewhat bleed into one another. Indeed, it might well be that the optimal version of your letter gives you more bang for your buck in including points with more than one positive function.

For example, you might make mention of people or reports from your specific target firm in explaining why you chose to enter consulting in general. Simultaneously you will likely be able to include some impressive achievements, relevant to your initial description of yourself, in that same explanation as to why consulting was for you.

4. Quality Control

By now, you should have a completed document in front of you. However, this doesn't mean that you're finished!

Just as with the resume, quality control should be taken very seriously when you are writing your cover letter, and will almost certainly take longer than did writing your initial draft.

First, you should make sure you have followed all the rules we set out for formatting and structuring a consulting cover letter. This is the easy bit, after all, and you shouldn't be making mistakes here when it's something you can easily control for yourself.

The following checklist is useful to make sure that the major elements are in order. Thus, you must make sure that any management consulting cover letter:

• Does not exceed one page
• Is formatted sensibly
• Contains no spelling mistakes (double check names of the company, position, HR manager and your contact information)
• Mentions skills that are relevant to the job
• Has relevant examples to back up those skills
• Reinforces skills that are not adequately explained in your resume
• Explains how your skill set relates to the job you are applying for
• Is tailored to the target firm

Of course, to hammer the point home, it should go without saying that spelling, punctuation, and grammar should be perfect throughout - especially these days, where AIs will be reading applications thoroughly, besides harried humans skimming them.

In particular, though, you should triple-check spelling around the opening where you list your own contact information and state the name of the target firm and specific role. Imagine making the cut to for interview only to have your invitation dispatched to the wrong email address!

You wouldn't believe how many candidates we see making mistakes here - indeed, outside consulting, the former Graduate Recruitment Manager at City law firm Mayer Brown found that 20% of applicants got the firm’s name wrong. If so many high-end, detail-oriented lawyers can make that kind of mistake, so can you - check!

4.2. Feedback

As with any important piece of writing, you will want another set of eyes on your cover letter. However, a consulting cover letter is not quite the same as for a more "normal" job, and there is only so much that your classmate, your buddy or your mum is going to be able to tell you . These people might be able to help you with spelling, punctuation, and grammar, but not a great deal else.

If you have access to a careers adviser, they will certainly be more knowledgeable and be able to give you more specific feedback. That said, the very particular demands of consulting and how cover letters are assessed means there is no real replacement for someone with actual consulting experience .

As always though, real consultants are incredibly busy people and their time has a high price tag. You might be lucky enough to have access to a consultant who will help you out - perhaps a friend or relative or maybe one of your networking contacts who likes you enough to take the time to look at your application.

However, for those who aren't so lucky, there are still ways to get top quality feedback. MyConsultingCoach offers cover letter review and feedback , both alone on its own and in a package with resume review.

With this service, a deeply experienced MBB consultant mentor, with a minimum of five years at McKinsey, Bain or BCG, will provide the kind of granular, nuanced feedback you simply can't find elsewhere. You can read more here:

Explore Application Review

You can also have the same kind of 5+ year experienced MBB consultant do this kind of editing for you as part of a wider personal mentoring programme. Find out more here:

Mentoring Programmes

Of course, none of these services are strictly necessary, and this guide is here to help everyone. However, professional editing will help you close the gap with your competitors who have the advantage of pre-existing inside contacts.

4.3. Iterate

It is easy to become attached to what you have written. Especially after pouring time and energy into a document, constructive criticism can end up being taken personally and ignored. However, if you actually want to get a job in consulting, you need to swallow your pride and be prepared to make substantial changes if they are advised .

Once you have re-drafted the document, you need to cycle through the same stages of quality control again, always making sure that everything is formatted correctly with no typos and then getting decent feedback on what you have produced. To get the whole thing just right will likely take at least a couple of these iterations. Indeed, this is precisely why MyConsultingCoach's review packages all include three rounds of feedback as standard .

Finally, then, you will have completed your cover letter and be ready to submit your application. You can give yourself a pat on the back for getting everything so far done. However, you still have a lot more work ahead of you if you are serious about making it into consulting!

If you are interested in getting an interview at the likes of the MBBs, Kearney, LEK, Deloitte, or any high-end consulting firm, it is absolutely crucial that your cover letter is the very best that it can be .

To this end, we have given a detailed guide on how to optimise a cover letter, breaking down all the relevant sections. Examples were provided from a sample cover letter for a Bain London application, though it was explained that you should never simply copy from such example cover letters.

We encourage you to read further - starting with our resume guide - and to consider editing from one of our ex-MBB consultant coaches. However, what we have given you here is a very good starting point for you to carve out a great draft cover letter.

If you have followed this guide and ideally found someone to provide decent feedback, you should have every chance of being invited to interview. However, nobody is going to do well if they prepare for a consulting interview the way they would for a more "normal" job.

Management consulting interviews are a very different beast to what you might be accustomed to elsewhere. Suffice to say, though, that a large volume of preparation is both necessary to so well and explicitly expected by the firms themselves . Putting together your consulting resume or cover letter might have seemed arduous or time-consuming, but what was just the tip of the iceberg!

In particular, you will need to learn how to solve case studies. You can start with our intro to case interviews , which links to other useful resources.

It's important to learn to tackle case studies the right way if you want to perform in the more demanding interviews at higher-end firms. The old-fashioned frameworks you will often find promoted online can be dysfunctional in more complex case studies. By contrast, we recommend the slightly more demanding, but much more capable, from-first-principles method used in real consulting work. You can find out more in the followng video:

To make your preparation as effective and time efficient as possible MyConsultingCoach has developed a comprehensive consulting interview prep course . This teaches everything you need to give your best possible showing in an interview. Included are all the mental maths, business and finance theory and logical principles needed not only to solve cases but to do so in a way that will impress the interviewer - the way a real consultant would . Also included is a set of lessons on how to address "fit" questions about your character and motivation to enter consulting.

Find out about our resume editing services

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