Case Study in Hindi Explained – केस स्टडी क्या है और कैसे करें
आपने अक्सर अपने स्कूल या कॉलेज में केस स्टडी के बारे में सुना होगा । खासकर कि Business Studies और Law की पढ़ाई पढ़ रहे छात्रों को कैसे स्टडी करने के लिए कहा जाता है । पर case study kya hai ? इसे कैसे करते हैं , इसके फायदे क्या हैं ? इस आर्टिकल में आप इन सभी प्रश्नों के बारे में विस्तार से जानेंगे ।
Case study in Hindi explained के इस पोस्ट में आप न सिर्फ केस स्टडी के बारे में विस्तार से जानेंगे बल्कि इसके उदाहरणों और प्रकार को भी आप विस्तार से समझेंगे । यह जरूरी है कि आप इसके बारे में सही और विस्तृत जानकारी प्राप्त करें ताकि आपको कभी कोई समस्या न हो । तो चलिए विस्तार से इसके बारे में जानते हैं :
Case Study in Hindi
Case Study एक व्यक्ति , समूह या घटना का गहन अध्ययन है । एक केस स्टडी में , किसी भी घटना या व्यक्ति का सूक्ष्म अध्ययन करके उसके व्यवहार के बारे में पता लगाया जाता है । एजुकेशन , बिजनेस , कानून , मेडिकल इत्यादि क्षेत्रों में केस स्टडी की जाती है ।
case study सिर्फ और सिर्फ एक व्यक्ति , घटना या समूह को केंद्र में रखकर किया जाता है और यह उचित भी है । इसकी मदद से आप सभी के लिए एक ही निष्कर्ष नहीं निकाल सकते । उदहारण के तौर पर , एक बिजनेस जो लगातार घाटा झेल रहा है उसकी केस स्टडी की जा सकती है । इसमें सभी तथ्यों को मिलाकर , परखकर यह जानने की कोशिश होती है कि क्यों बिजनेस लगातार loss में जा रही है ।
परंतु , जरूरी नहीं कि जिस वजह से यह पार्टिकुलर कम्पनी घाटा झेल रही हो , अन्य कंपनियों के घाटे में जाने की यही वजह हो । इसलिए कहा जाता है कि किसी एक मामले के अध्ययन से निकले निष्कर्ष को किसी अन्य मामले पर थोपा नहीं जा सकता । इस तरह आप case study meaning in Hindi समझ गए होंगे ।
Case Study examples in Hindi
अब जबकि आपने case study kya hai के बारे में जान लिया है तो चलिए इसके कुछ उदाहरणों को भी देख लेते हैं । इससे आपको केस स्टडी के बारे में जानने में अधिक मदद मिलेगी ।
ऊपर के उदाहरण को देख कर आप समझ सकते हैं कि case study क्या होती है । अब आप ऊपर दिए case पर अच्छे से study करेंगे तो यह केस स्टडी कहलाएगी यानि किसी मामले का अध्ययन । पर केस स्टडी कैसे करें ? अगर हमारे पास ऊपर दिए उदाहरण का केस स्टडी करने को दिया जाए तो यह कैसे करना होगा ? चलिए जानते हैं :
Case Study कैसे करें ?
अब यह जानना जरूरी है कि एक case study आखिर करते कैसे हैं और किन tools का उपयोग किया जाता है । तो एक केस स्टडी करने के लिए आपको ये steps फॉलो करना चाहिए :
1. सबसे पहले केस को अच्छे से समझें
अगर आप किसी भी केस पर स्टडी करना चाहते हैं तो आपको सबसे पहले उसकी बारीकियों और हर एक डिटेल पर ध्यान देना चाहिए । तभी आप आगे बढ़ पाएंगे और सही निर्णय भी ले पाएंगे । Case को अच्छे से समझने का सबसे बड़ा फायदा यह है कि इसपर स्टडी करते समय आपको ज्यादा मेहनत नहीं करनी पड़ती । केस को अच्छे से समझने के लिए आप यह कर सकते हैं :
- Important points को हाईलाइट करें
- जरूरी समस्याओं को अंडरलाइन करें
- जरूरी और बारीकियों का नोट्स तैयार करें
2. अपने विश्लेषण पर ध्यान दें
Case Study करने के लिए जरूरी है कि आप अपने analysis पर ध्यान दें ताकि बढ़िया रिजल्ट मिल सके । इसके लिए आप विषय के 2 से 5 मुख्य बिंदुओं / समस्याओं को उठाएं और बारीकी से उनके बारे में जानकारी इकट्ठा करें । इसके बारे में पता करें कि ये क्यों exist करती है और संस्था पर इनका क्या प्रभाव है ।
आप उन समस्याओं के लिए जिम्मेदार कारकों पर भी नजर डालें और सभी चीजों को ढंग से समझने की कोशिश करें तभी जाकर आप सही मायने में case study कर पाएंगे ।
3. संभव समाधानों के बारे में सोचें
किसी भी केस स्टडी का तीसरा महत्वपूर्ण पड़ाव है कि आप समस्या के संभावित समाधानों के बारे में सोचें ।इसके लिए आप discussions , research और अपने अनुभव की मदद ले सकते हैं । ध्यान रहें कि सभी समाधान संभव हों ताकि उन्हें लागू किया जा सके ।
4. बेहतरीन समाधान का चुनाव करें
केस स्टडी का अंतिम पड़ाव मौजूदा समाधानों में से एक सबसे बेहतरीन समाधान का चुनाव करना है । आप सभी समाधानों को एक साथ तो बिल्कुल भी implement नहीं कर सकते इसलिए जरूरी है कि बेहतरीन को चुनें ।
Case Study format
अगर आप YouTube video की मदद से देखकर सीखना चाहते हैं कि Case Study कैसे बनाएं तो नीचे दिए गए Ujjwal Patni की वीडियो देख सकते हैं ।
इस पोस्ट में आपने विस्तार से case study meaning in Hindi के बारे में जाना । अगर कोई प्वाइंट छूट गया हो तो कॉमेंट में जरूर बताएं और साथ ही पोस्ट से जुड़ी राय या सुझाव भी आप कॉमेंट में दे सकते हैं । पोस्ट पसंद आया हो और हेल्पफुल साबित हुई हो तो शेयर जरूर करें ।
- लड़कियों / महिलाओं केआई घर बैठे job ideas
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- Blog meaning in Hindi क्या है
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क्लास 12th व्यवसाय अध्ययन नोट्स डाउनलोड पीडीएफ
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क्लास 12th व्यवसाय अध्ययन नोट्स को मुख्य रूप से 20 वर्षों के अनुभव वाले और पिछले दस वर्षों के परीक्षा पत्रों के अध्ययन के बाद शिक्षकों द्वारा संकलित किया गया है। इसके अलावा, वे सभी नवीनतम शैक्षणिक वर्ष विषय सामग्री के साथ डिज़ाइन किए गए हैं ताकि नवीनतम पाठ्यक्रम के किसी भी अंतर का हिसाब लगाया जा सके। छात्रों के लिए एनसीईआरटी क्लास 12th व्यवसाय अध्ययन नोट्स बहुत उपयोगी और महत्वपूर्ण हैं क्योंकि यह आवश्यक है कि सभी प्रश्नों का उत्तर कुशल तरीके से दिया जाए। क्लास 12th व्यवसाय अध्ययन के इन एनसीईआरटी नोट्स और नमूना पत्रों से अध्ययन करके छात्रों को परीक्षा से पहले किसी भी तनाव को कम करने में कोई कठिनाई नहीं होगी क्योंकि वे अपनी क्लास 12th व्यवसाय अध्ययन बोर्ड परीक्षा के लिए पहले से पूरी तरह तैयार होंगे। साथ ही, क्लास 12th व्यवसाय अध्ययन के लिए एनसीईआरटी नोट्स पढ़ना आसान है और इसमें सभी अध्ययन सामग्री, सभी स्पष्ट रूप से वर्णित और संक्षिप्त तरीके शामिल हैं। छात्र उन सैंपल पेपर्स का भी उपयोग कर सकते हैं जो सेल्फस्टडीज़ एनसीईआरटी क्लास 12th व्यवसाय अध्ययन नोट्स के साथ प्रदान करता है। साथ में, छात्रों को विषय और उद्देश्य जैसे हर प्रकार के प्रश्न का आंसर देने के लिए तैयार किया जाएगा और उनके स्कूल के अंतिम वर्ष में सर्वश्रेष्ठ के लिए लक्ष्य किया जाएगा।
क्लास 12th व्यवसाय अध्ययन नोट्स पीडीएफ
सीबीएसई भारत का एक बड़ा शैक्षिक बोर्ड है और एनसीईआरटी उसी के लिए पाठ्यक्रम आयोजित करता है। क्लास 12th व्यवसाय अध्ययन के लिए एनसीईआरटी नोट्स पीडीएफ अध्ययन सामग्री में सबसे ज्यादा उपयोगी हैं जो छात्रों को मिल सकते हैं क्योंकि यह उन्हें बेहतर अध्ययन करने और कुछ तनाव कम करने में मदद करेगा जो कि आगे आने वाले वर्ष के दौरान हो सकता है। सेल्फस्टडीज़ अध्याय-वार नोट्स के साथ-साथ सीबीएसई बोर्ड परीक्षा के लिए लघु कुंजी नोट्स को समझने और मुफ्त डाउनलोड करने योग्य पीडीएफ प्रारूप भी प्रदान करता है ताकि छात्र अपनी पढ़ाई के लिए इसका अभ्यास कर सकें और अपनी बोर्ड परीक्षाओं में अच्छे अंक प्राप्त कर सकें। क्लास 12th के लिए एनसीईआरटी नोट्स मुख्य विषयों के लिए बनाए गए हैं। ये मुख्य विषय छात्रों के लिए बहुत जटिल हो सकते हैं और प्रत्येक अध्याय के लिए संशोधन नोट्स उन्हें एक विशेषज्ञ अध्ययन पैटर्न की अनुमति देंगे, जिसके साथ वे बेहतर अंक हासिल कर सकते हैं और विषय का अध्ययन करने का आनंद भी ले सकते हैं।
क्लास 12th व्यवसाय अध्ययन नोट्स पीडीएफ में डाउनलोड करें
क्लास 12th व्यवसाय अध्ययन नोट्स की मदद से छात्र पाठ्यक्रम को संक्षिप्त तरीके से पढ़ सकते हैं। सेल्फस्टडीज़ द्वारा एनसीईआरटी क्लास 12th व्यवसाय अध्ययन के नोट्स सबसे अच्छे नोट्स हैं क्योंकि ये अनुभवी अध्यापको द्वारा तैयार किए जाते हैं। एनसीईआरटी क्लास 12th व्यवसाय अध्ययन नोट्स बहुत आसान भाषा में है जो छात्रों को बिना ज्यादा समय दिए पाठ्यक्रम का अध्ययन करने में मदद करते है। क्लास 12th व्यवसाय अध्ययन के लिए लघु कीनोट में डाइग्राम भी होते हैं। डाइग्राम के कारण, विषयों को समझना बहुत सरल हो जाता है। हमारी टीम छात्रों की बेहतरी के लिए लगातार काम कर रही है। हमारे नोट्स का अध्ययन करने के बाद, छात्र किसी भी बहुविकल्पीय प्रश्न और व्यक्तिपरक प्रश्न का प्रयास कर सकते हैं, जो उपलब्ध पाठ्यक्रम से कवर किया गया है। इसलिए छात्रों को सलाह दी जाती है कि वे बिना किसी भ्रम के हमारे क्लास 12th व्यवसाय अध्ययन नोट्स का अध्ययन करें।
क्लास 12th का अध्ययन करना हमेशा से छात्रों के लिए एक बड़ा कार्य रहा है क्योंकि उन्हें मुख्य रूप से उच्च दबाव से निपटना पड़ता है जो आमतौर पर कठिन होता हैं। इसके अलावा, छात्रों को न केवल अपनी अंतिम बोर्ड परीक्षाओं के लिए उपस्थित होने की आवश्यकता होती है, बल्कि अच्छा प्रदर्शन के साथ अच्छे अंक प्राप्त करना होता हैं जो बाद में उनके भविष्य के करियर की योजना बनाने के लिए उपयोग किया जाता है।
क्लास 12th व्यवसाय अध्ययन नोट्स पीडीएफ एनसीईआरटी
यह कहते हुए कि, क्लास 12th के दौरान, सभी विषय आवश्यक है और साथ ही कई समस्याओं, आरेखों और अवधारणाओं को समझने के साथ एक कठिन कार्य है। इस प्रकार, इन सभी का अध्ययन करने के लिए कुछ अतिरिक्त प्रयासों की आवश्यकता होगी और छात्रों को विषय पूरी तरह से अध्यन करने के लिए अभ्यास करते रहना होगा। जबकि छात्रों के पास स्वयं के द्वारा नोट्स तैयार करने के लिए पर्याप्त समय नहीं हो सकता है, हम सेल्फस्टडीज़ में क्लास 12th व्यवसाय अध्ययन के लिए अच्छी तरह से संगठित एनसीईआरटी नोट्स दे रहे हैं जो उनकी परीक्षा की तैयारी में मदद करेंगे और अवधारणाओं के प्रति अधिक रुचि का भी विस्तार करेंगे। हमारे एनसीईआरटी नोट्स में मौजूद पूरी सामग्री को एक अध्यायवार प्रारूप में दिखाया गया है। एनसीईआरटी नोट्स उन विषय विशेषज्ञों द्वारा भी बनाए जाते हैं जिन्होंने सीबीएसई बोर्ड के अद्यतन पाठ्यक्रम और परीक्षा पैटर्न को ध्यान में रखा है।
जो छात्र इन एनसीईआरटी नोट्स का अध्यन करते हैं, वे पाएंगे की अवधारणा का वर्णन बड़े आकर्षक ढंग से किया गया है जिसमें सूत्र, समीकरण, आरेख और महत्वपूर्ण प्रश्न शामिल हैं। क्लास 12th व्यवसाय अध्ययन के लिए एनसीईआरटी के इन नोट्स का उपयोग परीक्षाओं से पहले त्वरित संशोधन करने के लिए किया जा सकता है।
एनसीईआरटी क्लास 12th व्यवसाय अध्ययन नोट्स की प्रमुख विशेषताएं:
- क्लास 12th व्यवसाय अध्ययन नोट्स बहुत आसान भाषा में बनाये गए है
- एनसीईआरटी क्लास 12th व्यवसाय अध्ययन नोट्स नवीनतम पाठ्यक्रम पैटर्न के अनुसार हैं ताकि छात्र अधिकतम सटीकता के साथ कम समय में नोट्स को पढ़ सकें।
- एनसीईआरटी क्लास 12th व्यवसाय अध्ययन के नोट्स सीबीएसई सिलेबस के दिशा-निर्देशों के अनुसार तैयार किये गए हैं।
- क्लास 12th व्यवसाय अध्ययन के नोट्स का अध्ययन करने के बाद छात्रों को पुस्तकों से घबराहट नहीं होगी।
- क्लास 12th व्यवसाय अध्ययन के नोट्स चैप्टर में प्रस्तुत सभी आवश्यक सूत्रों और अवधारणाओं को कवर करते हैं।
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जानिए Business Research in Hindi क्या हैं और कैसे करें?
- Updated on
- मार्च 29, 2023
किसी भी काम को शुरू करने से पहले गहरे रिसर्च की आवश्यकता होती है। बिना रिसर्च के अगर आप कोई भी काम करते हैं तो उससे पहले उसके बारे में थोड़ी बहुत रिसर्च कर लेना ज़रूरी होता है। यही बात बिजनेस के बारे में भी लागू होती है। अगर आप कोई बिजनेस शुरू करना चाहते हैं, तो उस बिजनेस को शुरू करने से पहले पूरी जानकारी लें, पूरी स्टडी करें, मार्केट में जाकर उसके बारे में सारी बारीकियाँ पता करें। उसके बाद उस बिजनेस को शुरू करने को लेकर कोई कदम उठाएँ। बिजनेस रिसर्च किसी भी बिजनेस को शुरू करने से जुड़ी एक बहुत ही अहम प्रक्रिया है। आज इस ब्लॉग business research in Hindi में हम आपको बिजनेस रिसर्च के मतलब से लेकर इसके महत्व और बाकी पहलुओं के बारे में विस्तार से बताएँगे। पूरी जानकारी प्राप्त करने के लिए business research in Hindi इस ब्लॉग को अंत तक पढ़ें।
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बिजनेस रिसर्च क्या है, बिजनेस रिसर्च कैसे किया जाता है , बिजनेस रिसर्च कितने प्रकार के होते हैं , बिजनेस रिसर्च के उदाहरण , बिजनेस रिसर्च की सीमाएं , बिजनेस रिसर्च के उद्देश्य , बिजनेस रिसर्च का महत्व , बिजनेस रिसर्च की विशेषताएँ .
बिजनेस से जुड़े लक्ष्यों की पूर्ति के लिए रिसर्च करना बिजनेस रिसर्च कहलाता है। बिजनेस रिसर्च के अंतर्गत बिजनेस के उद्देश्यों और अवसरों का पता लगाया जाता है। मार्केट रिसर्च एक प्रकार से बिक्री और डाटा का एकत्रित रूप होता है। दूसरे शब्दों में कहें तो बिजनेस रिसर्च मार्केट और ग्राहकों की पसंद के विषय में जानकारी इकट्ठा करना है। यह किसी भी बिजनेस को प्रारंभ करने से जुड़ी सबसे शुरुआती प्रक्रिया है, जो कि किसी भी व्यापार में बहुत ही अहम भूमिका निभाती है।
किसी भी बिजनेस को शुरू करने से पहले उसके बारे में बेहतर तरीके से रिसर्च करना बहुत ज़रूरी है। जैसा कि आप ऊपर भी पढ़ चुके हैं कि यह किसी भी बिजनेस से जुड़ी सबसे अहम और शुरुआती प्रक्रिया है। नीचे बिजनेस रिसर्च के बारे में विस्तार से बताया गया है :
- प्रॉडक्ट के लिए मार्केट के मुताबिक रणनीति बनाना : आपको मार्केट के मुताबिक अपने प्रॉडक्ट के लिए स्ट्रेटेजी बनानी चाहिए। उदाहरण के लिए मनोवैज्ञानिकों के मुताबिक लाल रंग को देखकर इंसान के मन में कुछ खाने की इच्छा उत्पन्न होती है। अगर आप कोई खाने पीने से जुड़ा हुआ प्रॉडक्ट बाज़ार में लेकर आ रहे हैं तो आपको उसकी पैकेजिंग लाल रंग में करनी चाहिए। इस प्रकार की रणनीति मार्केट स्ट्रेटेजी के अंतर्गत आती है।
- टार्गेट कस्टमर ग्रुप को समझना : आप अगर कोई भी बिजनेस शुरू करने जा रहे हैं तो आपको पहले अपने प्रॉडक्ट से जुड़े बिजनेस के कस्टमर ग्रुप को टार्गेट करना होगा। मान लीजिए आप कोई पेन बनाने का बिजनेस शुरू करने वाले हैं। तो आप पहले यह जानें कौन लोग आपका प्रॉडक्ट खरीदेंगे। आपका प्रॉडक्ट पेन है तो जाहिर सी बात है कि आपका टार्गेट कस्टमर स्टूडेंट्स और टीचर्स ही होंगे। इस हिसाब से आपको बाज़ार में चल रहे स्टूडेंट्स और टीचर्स की पसंद से जुड़ी चीजों के बारे में रिसर्च करनी चाहिए और उसी हिसाब से अपने प्रॉडक्ट को डिजाइन करना चाहिए।
- प्रॉडक्ट को ऑनलाइन रखना है या ऑफलाइन : आजकल सबकुछ ऑनलाइन हो गया है। किताब से लेकर कपड़ों तक सबकुछ ऑनलाइन उपलब्ध है। लेकिन यह बात हर प्रॉडक्ट के हिसाब से लागू नहीं होती। मान लीजिए आपको चिप्स का बिजनेस शुरू करना है। अब चिप्स को अगर आप ऑनलाइन बेचना शुरू करेंगे तो यह ज्यादा फायदेमंद नहीं होगा। क्योंकि चिप्स को ज़्यादातर लोग ऑनलाइन न खरीदकर सीधे दुकान से खरीदना पसंद करते हैं। इन सब बातों के बारे में आप बिजनेस रिसर्च के द्वारा ही पता कर सकते हैं।
- लेटेस्ट ट्रेंड के बारे में पता करें : आपको अपने बिजनेस से जुड़े लेटेस्ट ट्रेंड्स के बारे में पता होना चाहिए। उदाहरण के लिए अगर आप कपड़ों का बिजनेस शुरू करना चाह रहें हैं तो आपको पहले लेटेस्ट फ़ैशन के बारे में रिसर्च करनी पड़ेगी और उसी हिसाब से अपने प्रॉडक्ट को डिजाइन करना होगा।
- प्रॉडक्ट लॉंच करने का समय : बिजनेस रिसर्च की मदद से आप अपने प्रॉडक्ट को लॉंच करने का सही समय चुन सकते हैं। मान लीजिए आप कोई टीवी बनाने का बिजनेस शुरू करना चाहते हैं। आपका प्रॉडक्ट बनकर तैयार है। अगर आप अपने टीवी को ऐसे समय में लॉंच करते हैं जब क्रिकेट का वर्ल्डकप शुरू होने वाला है तो गारंटी है कि आपका प्रॉडक्ट धड़ाधड़ बिकेगा। क्योंकि उस समय क्रिकेट के दीवाने लोग पूरी तरह से क्रिकेट का मज़ा लेने के लिए नए टीवी खरीदना शुरू करेंगे। आपका प्रॉडक्ट अगर कम कीमत पर ज्यादा फीचर्स प्रदान करेगा तो जाहिर सी बात है कस्टमर्स आपके टीवी को लेना पसंद करेंगे। इसके लिए आपको यह रिसर्च करनी पड़ेगी कि क्रिकेट वर्ल्ड कप कब शुरू होने वाला है और कब तक चलेगा। उसी हिसाब से आपको अपने टीवी को मार्केट में उतारना आपके लिए फायदेमंद साबित होगा। यह सब बिजनेस रिसर्च का ही हिस्सा है।
बिजनेस रिसर्च के प्रकार ये हैं :
- प्राइमरी रिसर्च : इसके अंतर्गत आप किसी भी प्रॉडक्ट के बारे में आम आदमी की राय के बारे में पता करते हैं। इसमें पब्लिक पोल जैसे गतिविधियाँ शामिल होती हैं।
- सेकंडरी रिसर्च : इस प्रक्रिया में कोई थर्ड पार्टी आपके लिए डाटा इकट्ठा करके देती है।
- गुणात्मक रिसर्च : गुणात्मक रिसर्च प्राइमरी और सेकंडरी दोनों तरह के होते हैं। इससे जुड़ा कोई निश्चित नंबर नहीं पता किया जा सकता। यह पूरी तरह से एक प्रैक्टिकल प्रोसेस है जिसके बारे सही से अनुमान लगाना मुश्किल होता है।
- मात्रात्मक रिसर्च : ये प्राइमरी रिसर्च और सेकंडरी रिसर्च दोनों के ही समान होते हैं मगर इन्हें आसानी से अनुमानित किया जा सकता है।
- ब्रांडिंग रिसर्च : यह कंपनी को एक ब्रांड के रूप में स्थापित करने में मदद करता है। इसके द्वारा यह पता लगाया जाता है कि आपके ब्रांड को लोग कितना पसंद कर रहे हैं।
- कस्टमर रिसर्च : कस्टमर रिसर्च के अंतर्गत आपके प्रॉडक्ट से जुड़े टार्गेट कस्टमर्स के बदलते हुए टेस्ट को पहचानता है और उस हिसाब से प्रॉडक्ट में चेंजेज़ करके बेचने में मददगार साबित होता है।
- उत्पाद रिसर्च : इसके तहत यह पता लगाय जाता है कि आने वाले समय में आपका प्रॉडक्ट बाज़ार में कितनी बिक्री करने वाला है।
- प्रतिस्पर्धा रिसर्च : इसके द्वारा यह जानने की कोशिश की जाती है कि आपके प्रॉडक्ट की तुलना में और कौनसे उत्पाद बाज़ार में उपलब्ध हैं और उनकी खूबियाँ और कमियाँ क्या क्या हैं। इस हिसाब से आपको अपने प्रॉडक्ट को तैयार करने में मदद मिलती है।
बिजनेस रिसर्च के उदाहरण नीचे दिए जा रहे हैं :
- बिजनेस के बारे में रिपोर्ट तैयार करना : इसके अंतर्गत बिजनेस से जुड़े लाभ और हानि के मुताबिक अनुमानित डाटा तैयार किया जाता है।
- बजट का अनुमान लगाना : इसके अंतर्गत बाज़ार में बिकने वाले उसी तरह के प्रोडक्ट्स के आधार पर अपने प्रॉडक्ट के संबंध में होने वाले कुल खर्च का अनुमान लगाया जाता है।
- अवसरों और टारगेट्स का अनुमान लगाना : इस प्रक्रिया के अंतर्गत उत्पाद से सबंधित अवसरों और आने वाले समय में हासिल किए जाने वाले लक्ष्यों के संबंध में एक अनुमानित रिपोर्ट तैयार की जाती है।
किसी भी चीज़ की अपनी कुछ सीमाएं होती हैं। यही बात बिजनेस रिसार्च के बारे में भी लागू होती है। इसकी भी अपनी कुछ सीमाएं हैं। जैसे आपको अपने प्रॉडक्ट से जुड़ी रिसर्च के लिए एक थर्ड पार्टी पर निर्भर रहना पड़ता है। आप सबकुछ खुद नहीं कर सकते। न चाहते हुए भी आपको थर्ड पार्टी की मदद लेनी ही पड़ती है। इसके बाद आपको उसकी रिसर्च पर ही निर्भर रहना पड़ता है। दूसरी बात यह है कि यह रिसर्च ज़्यादातर अनुमानित होती है। अनुमान हर बार सही साबित हो ऐसा कोई ज़रूरी नहीं।
Business research in Hindi ब्लॉग में अब बारी है बिजनेस रिसर्च के उद्देश्यों के बारे में जानने की :
- लॉंच से पहले प्रॉडक्ट के लिए बाज़ार के रुख को पहचानना : बिजनेस रिसर्च का उद्देश्य किसी भी प्रॉडक्ट को लॉंच करने से पहले मार्केट में उससे जुड़ी सभी जरूरी बातों के बारे में जानकारी इकट्ठा करना होता है। इसकी मदद से आपको अपने प्रॉडक्ट को बाज़ार में उतारने में बहुत सहूलियत होती है।
- प्रॉडक्ट से जुड़े आइडिये को फाइनल करने में मदद : बिजनेस रिसर्च के बाद ही कोई उद्यमी अपना प्रॉडक्ट फाइनल करता है। बिजनेस रिसर्च के बाद ही उसे प्रॉडक्ट रेट और इससे जुड़ी अन्य महत्वपूर्ण बातों के बारे में पता चलता है।
- प्रॉडक्ट को इंवेस्टर्स के सामने पिच करने में आसानी : मार्केट रिसर्च के बाद ही कोई भी उद्यमी अपने उत्पाद को इंवेस्टर्स के सामने अच्छे से पिच कर पाता है ताकि वे उसके प्रोडक्ट में पैसा इन्वेस्ट कर सकें।
अब तक आप इस ब्लॉग business research in Hindi में बिजनेस रिसर्च की सीमाओं और उद्देश्य के बारे में पढ़ चुके हैं। अब बिजनेस रिसर्च के कुछ महत्व भी जान लीजिए :
- दर्शकों के रुझान के बारे में बेहतर समझ विकसित करना : बिजनेस रिसर्च की मदद से आप अपने प्रॉडक्ट के प्रति दर्शकों के रुझान के बारे में जान सकते हैं।
- बाज़ार में मौजूद प्रतिस्पर्धी प्रोडक्ट्स के बारे में जानकारी प्राप्त हो जाना : आप बिजनेस रिसर्च के माध्यम से बाज़ार में अपने प्रॉडक्ट से मिलते जुलते प्रोडट्स की खूबियों और खामियों के बारे में आराम से जान सकते हैं।
- गुणवत्ता में सुधार : बिजनेस रिसर्च की मदद से आप अपने प्रोडक्ट में मार्केट की मांग के मुताबिक क्वालिटी में सुधार कर सकते हैं।
- संभावित खतरों की जानकारी प्रदान करना : बिजनेस रिसर्च की मदद से आप अपने प्रोडक्ट से संबन्धित खतरों के बारे में पहले से जान सकते हैं और बीमा कराकर भविष्य में होने वाले नुकसान से बच सकते हैं।
अब अंत में business research in Hindi के अंतर्गत बिजनेस रिसर्च से जुड़ी कुछ विशेषताओं के बारे में भी जान लीजिए:
- इसके तहत प्राथमिक रूप से प्रोडक्ट के संबंध में बाज़ार का डाटा इकट्ठा किया जाता है।
- इसके तहत ही ग्राहक की पसंद के संबंध में प्राइमारी और सेकंडरी लेवल पर डाटा तैयार किया जाता है।
- इसका मुख्य उद्देश्य व्यापार संचालन में उद्यमी को मदद पहुंचाना होता है।
- हालांकि यह कभी भी पूर्णत: सही नहीं होता फिर भी किसी भी प्रोडक्ट को बाज़ार में उतारने में यह बहुत मदद प्रदान करता है।
कुछ व्यापक लक्ष्य जो मार्केटिंग रिसर्च संगठनों को पूरा करने में मदद कर सकते हैं, उनमें शामिल हैं: महत्वपूर्ण व्यावसायिक निर्णय लेना, निवेश और फंडिंग हासिल करना, नए व्यावसायिक अवसरों का निर्धारण करना और यहां तक कि व्यावसायिक विफलताओं से बचना।
मार्केटिंग रिसर्च, जिसे “विपणन अनुसंधान” के रूप में भी जाना जाता है, संभावित ग्राहकों के साथ सीधे किए गए शोध के माध्यम से एक नई सेवा या उत्पाद की व्यवहार्यता निर्धारित करने की प्रक्रिया है।
बिज़नेस रिसर्च के उद्देश्य प्रतिस्पर्धी शक्तियों (और कमजोरियों) को उजागर करना चाहते हैं, संभावित प्रभावित करने वालों की पहचान करना, ग्राहक जनसांख्यिकी को प्रकट करना, ब्रांड जागरूकता में सुधार करना और विपणन प्रभावशीलता को मापना कुछ ऐसे तरीके हैं जिनसे कंपनियां उपभोक्ता जुड़ाव को मजबूत करने के लिए गुणवत्ता अनुसंधान का उपयोग कर सकती हैं।
ऑनलाइन मार्केट रिसर्च एक प्रकार का मार्केट रिसर्च है जो ऑनलाइन उपलब्ध दो प्रकार के डेटा का लाभ उठाता है। डेटा आपके पास है और डेटा दूसरों द्वारा प्रकाशित किया गया है । इस प्रकार की जानकारी एकत्र करने और उसका विश्लेषण करने से आपको अपने लक्षित दर्शकों के बारे में अधिक जानने और अपनी पेशकशों को सही आकार देने में मदद मिल सकती है।
उम्मीद है आपको यह ब्लॉग पढ़ने के बाद business research in Hindi इस बारे में बहुत सी जानकारियां प्राप्त हुई होगी। यदि आपको हमारा यह ब्लॉग पसंद आया हो तो आप अपने दोस्तों और परिवार के साथ भी यह ब्लॉग जरूर शेयर करें। ऐसे ही अन्य रोचक, ज्ञानवर्धक और आकर्षक ब्लॉग पढ़ने के लिए Leverage Edu के साथ बने रहें।
Leverage Edu स्टडी अब्रॉड प्लेटफार्म में बतौर एसोसिएट कंटेंट राइटर के तौर पर कार्यरत हैं। अंशुल को कंटेंट राइटिंग और अनुवाद के क्षेत्र में 7 वर्ष से अधिक का अनुभव है। वह पूर्व में भारत सरकार के स्वास्थ्य मंत्रालय के लिए ट्रांसलेशन ऑफिसर के पद पर कार्य कर चुके हैं। इसके अलावा उन्होंने Testbook और Edubridge जैसे एजुकेशनल संस्थानों के लिए फ्रीलांसर के तौर पर कंटेंट राइटिंग और अनुवाद कार्य भी किया है। उन्होंने डॉ भीमराव अम्बेडकर यूनिवर्सिटी, आगरा से हिंदी में एमए और केंद्रीय हिंदी संस्थान, नई दिल्ली से ट्रांसलेशन स्टडीज़ में पीजी डिप्लोमा किया है। Leverage Edu में काम करते हुए अंशुल ने UPSC और NEET जैसे एग्जाम अपडेट्स पर काम किया है। इसके अलावा उन्होंने विभिन्न कोर्सेज से सम्बंधित ब्लॉग्स भी लिखे हैं।
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उन्हीं की Company से उन्हीं को निकाला गया – Steve Jobs की Apple Company की Success Story in Hindi.
Apple Company Success Story in Hindi.
हेलो दोस्तों स्वागत है आपका हमारे ब्लॉग Saphalzindagi.com में, आज के आर्टिकल में हम एक और ऐसी सफलता की कहानी आपके लिए लाए हैं, जिसे पढ़कर आप बहुत ही अचंभित रह जाएंगे, क्योंकि ये ऐसी कंपनी है, जिसको खड़ा होने के बाद उसको बनाने वाले को ही उस कंपनी से निकाल दिया, जी हां, आप लोग I-phone बहुत ही पसंद करते हो, पर आपको पता है, Iphone यानी Apple Company किसके द्वारा बनाई गई थी,
यह Apple Company है, ये Steve Jobs द्वारा बनाई गई थी, उनके ही आईडिया से ये कंपनी बुलंदियों तक पहुंची, ये इतने महंगे-महंगे मोबाइल फोन बना रहे हैं, Apple के Product से लोगों को अपनी बट में रहते हैं, और अमीरों की निशानी भी बताई जाती है, अपनी मेहनत के बदौलत इतनी बड़ी Apple Company बनाई,
कि आप जरूर जानना चाहेंगे जानना चाहते हैं, तो हमारे Steve Jobs की Apple Company की Success Story के आर्टिकल के लिए समय निकाल कर पूरा पढ़े,
Apple Company कैसे शुरू हुई ? – Steve Jobs Apple Company Success Story in Hindi…
Steve jobs का जीवन परिचय ।.
Steve Jobs का जीवन परिचय : – यह कहानी शुरू हो रही है, Steve Jobs के जन्म से इनका जन्म 24 फरवरी 1955 को कैलिफोर्निया के एक जाने-माने शहर San Francisco में हुआ था, Steve Jobs की मां ने इन्हें College समय में ही जन्म दिया था, जिससे उनकी परवरिश नहीं कर पा रही थी, तब उनकी शादी भी नहीं हुई थी, यही वजह थी कि उनकी मां ने उन्हें अपने पास रखना ही नहीं चाहती थी, पर इनको California की एक Couple ने गोद लेने का फैसला किया जिनका नाम कॉल और कालरा जॉब था,
जिन्होंने इन्हे गोद लिया और उन दोनों को एक बच्चा मिल गया और Steve को मां बाप का प्यार मिल गया, इनकी मां बाप मध्यमवर्गीय परिवार से थे, पर इनकी हर जरूरतों को बखूबी से पूरा करते थे,
“मौत जीवन का एक सबसे अच्छा आविष्कार है। यह जीवन को बदलने वाला देवदूत है। यह पुराने को बदल कर नया बनाने वाला है!”
Steve Jobs प्रारंभिक पढ़ाई कैसे हुई ।
Steve Jobs प्रारंभिक पढ़ाई :- Steve Jobs की प्रारंभिक पढ़ाई की बात करें, तो इनकी पढ़ाई Mount Loma School से हुई थी, उस स्कूल से पढ़ाई करने के बाद, 1972 में Read College में आगे की पढ़ाई के लिए चले गए पर उस कॉलेज की फीस इतनी ज्यादा महंगी थी,
कि Steve उस College की Fees भर नहीं पा रहे थे, और उनके माता-पिता उनकी फीस को भरने में असमर्थ थे,
इन्होंने शुरुआत में फीस निकालने के लिए 11 किलोमीटर पैदल पेट भरने के लिए मंदिर जाया करते थे , जिससे अपना खाना का खर्चा बचा लेते थे, और कमरे के खर्चे के लिए अपने दोस्तों के साथ रूम शेयर किया करते थे, हालांकि उन्हें अनेक परेशानी का सामना करना पड़ता था।
Read More :-
- AB De Villiers Success Story in Hindi जानिए –
- Zomato Success Story in Hindi जानिए –
यह संघर्ष थे उनके जीवन के, उनके कॉलेज की फीस ज्यादा ही महंगी थी, तो उन्होंने कॉलेज छोड़ने का फैसला लेकर कॉलेज को छोड़ दिया, और उसके बाद Steve Jobs ने जो पहले से सोच रखे थे, कि मुझे ये करना है, उस पर ज्यादा Focus किया, इन्होंने अपने पापा के घर के गराज से, अपने सोचे हुए कामों को अंजाम दिया,
Apple Company की शुरूआत ।
स्टीव जॉब्स जुट गए और यहां से शुरू हुई उनकी Apple Company शुरू करने की गाथा इन्होंने एक ऑपरेटिंग सिस्टम (Operating System) तैयार किया इसे बेचने के लिए वह एक Apple नाम की कंप्यूटर को बनाना चाहते थे,
वह ऑपरेटिंग सिस्टम (Operating System) मार्केट में इतना काम का नहीं था, इसलिए वह एक नया कंप्यूटर बनाना चाहते थे, उनके आईडिया के मुताबिक वह ऑपरेटिंग सिस्टम (Operating System) एक कंप्यूटर को चलाने में मदद करेगा इसलिए एप्पल कंप्यूटर को बनाना चाहते थे, पर वह नहीं बना पा रहे थे,
लेकिन उन्होंने कैसे भी करके Apple Company की समस्या को दूर करते हुए Apple Company की शुरुआत करवा दिए करीब 1976 में स्टीव 21 साल की युवा थे, उस समय उन्होंने Apple की स्थापना कर दी थी,
Steve को क्यूँ निकला गया Company से बाहर ?
यह कहानी अभी भी खत्म नहीं हुई थी, Apple Company की शुरुआत तो हो गई और स्टीव के दोस्तों की मेहनत से कंपनी खुल भी गई थी, पर Steve उस कंपनी में CEO थे, ना कि उस कंपनी के मालिक थे, और तो और Apple Company अरब डॉलर की भी बन गई थी,
लेकिन उनके पार्टनर उन्हें बिल्कुल भी पसंद नहीं किया थे और उनकी लोकप्रियता कम होने लगी थी, तो 1982 में जब एक कंपनी घाटे में जाने लगी तो सारा इल्जाम डालकर उनकी कंपनी से निकाल दिया और एक नया CEO रख लिया।
- Swiggy Food Chain Success Story in Hindi जानिए –
- Balaji Wafers Success Story in Hindi जानिए –
लेकिन वह Company घाटे की वजह से उसे बंद करने का सोच लिया था, वहीं दूसरी तरफ Steve Company को छोड़कर जाने के बाद भी कंपनी को वापिस खड़ा करने आये, बोर्ड ऑफ डायरेक्टर की मीटिंग में उन्हें वापिस लाने का फैसला किया गया था,
Steve की वापसी और Apple Company की सफलता ।
उन्होंने इस कंपनी में आने से पहले अपने पैरों पर खड़े हो गए थे, उन्हें जरूरत नहीं थी वह छोड़ देते Apple Company को पर वह उस कंपनी में CEO के पद पर आए और उन्होंने अपनी कंपनी को भी, एप्पल कंपनी से जोड़ लिया फिर 1998 में कंप्यूटर को लांच किया,
जिसे लोगों द्वारा बहुत पसंद किया गया.. आईपैड और आईफोन जैसे कई प्रोडक्ट बाजार में उतारे गए, जिससे लोगों का प्यार मिला और यहीं से Steve ji की गाड़ी चल पड़ी और एप्पल कंपनी लोकप्रिय हो गई उसके बाद एक से एक महंगी प्रोडक्ट बनाती गई और लोग खरीदते गए सफलता की सीढ़ी तो चढ़ गए थे और इनकी कंपनी सफल कंपनियों में शुमार हो गई थी.
Steve Jobs ने Company क्यू छोड़ी।
फिर 2007 में, इनके साथ कुछ ऐसा हुआ इन्हें एक बीमारी हो गई वह भी कैंसर की तो इन्होंने थोड़ा सा कंपनी से समय लेकर कुछ समय इंतजार किया पर 5 अक्टूबर 2011 को कैंसर की वजह से ही इनका निधन हो गया था, पर लोग आज भी इन्हे याद करते हैं, क्योंकि ये उन लोगों के लिए ऐसी मिसाल बन कर गए थे,
जिसे आज 10 साल बाद भी जाना जाता है और आगे 100 साल बाद भी इन्हें जाना जायेगा क्योंकि इनकी कंपनी हमेशा के लिए है यह जरूर हम सब को छोड़ कर चले गए पर उनकी कंपनी आज भी है और हमेशा रहेगी और इनकी कंपनी हमेशा स्टीव जॉब्स की याद दिलाती रहेगी।
“महान काम करने का सिर्फ एक मात्र यही उपाय है और वह यह है कि आप जो करते हैं.. उसे पसंद कीजिए!”
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Note:- आपको हमारी ये Apple Company की Success Story कैसी लगी ये Comment Box में जरूर बताएं।
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Indian Business Case Studies Volume I
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INDIAN BUSINESS CASE STUDIES Volume I is in a sense of a ‘Bouquet’ of business case studies in Indian business including teaching cases, field search (live) case studies and multidisciplinary case studies from HR to strategic business management covering areas such as finance and marketing aspects. The binding article titled Why Focus on Indian Business Case Studies? is a perfect precursor for further reading of the business case studies in case volume I. Case studies on almost all types of businesses starting from family managed businesses to Indian multinationals and small and medium-size entrepreneurial ventures are uniquely presented in this case volume. The authors of case studies have provided in a unique way the business cases which are from recent or current business scenario and each case study is complete in its narration through learning objectives synopsis and conclusions based on facts and the cases keep the readers completely engrossed in understanding the sequence of interesting developments and trends in Indian businesses compelling the readers to seek opportunities for detailed analysis and resolution of issues in various aspects from Human Resources, financial management, marketing and strategic operations. The case volume is best suited to students at UG and PG level business studies in all specializations including engineering and pharmaceutical segments. These business cases are best suited for conducting management development programmes for business executives for strategic business aspects in finance marketing and leadership development objectives. It is perhaps for the first time that an exclusive treatise on Indian business case studies with such an encompassing approach is made available to students, faculty, institutions, and business consultants on a pan global platform through Oxford University Press.
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- Harvard Case Studies
Harvard Business Case Studies Solutions – Assignment Help
In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken.
To make a detailed case analysis, student should follow these steps:
STEP 1: Reading Up Harvard Case Study Method Guide:
Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Therefore, in-depth understanding f case guidelines is very important.
Harvard Case Study Solutions
STEP 2: Reading The Hindi Harvard Case Study:
To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times. Initially, fast reading without taking notes and underlines should be done. Initial reading is to get a rough idea of what information is provided for the analyses. Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Also, manipulating different data and combining with other information available will give a new insight. However, all of the information provided is not reliable and relevant.
When having a fast reading, following points should be noted:
- Nature of organization
- Nature if industry in which organization operates.
- External environment that is effecting organization
- Problems being faced by management
- Identification of communication strategies.
- Any relevant strategy that can be added.
- Control and out-of-control situations.
When reading the case for second time, following points should be considered:
- Decisions needed to be made and the responsible Person to make decision.
- Objectives of the organization and key players in this case.
- The compatibility of objectives. if not, their reconciliations and necessary redefinition.
- Sources and constraints of organization from meeting its objectives.
After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.
STEP 3: Doing The Case Analysis Of Hindi:
To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. There may be multiple problems that can be faced by any organization. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.
Firstly, the introduction is written. After having a clear idea of what is defined in the case, we deliver it to the reader. It is better to start the introduction from any historical or social context. The challenging diagnosis for Hindi and the management of information is needed to be provided. However, introduction should not be longer than 6-7 lines in a paragraph. As the most important objective is to convey the most important message for to the reader.
After introduction, problem statement is defined. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. However, the problem should be concisely define in no more than a paragraph. After defining the problems and constraints, analysis of the case study is begin.
STEP 4: SWOT Analysis of the Hindi HBR Case Solution:
SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. SWOT for Hindi is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management.
This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. The strengths and weaknesses are obtained from internal organization. Whereas, the opportunities and threats are generally related from external environment of organization. Moreover, it is also called Internal-External Analysis.
In the strengths, management should identify the following points exists in the organization:
- Advantages of the organization
- Activities of the company better than competitors.
- Unique resources and low cost resources company have.
- Activities and resources market sees as the company’s strength.
- Unique selling proposition of the company.
WEAKNESSES:
- Improvement that could be done.
- Activities that can be avoided for Hindi.
- Activities that can be determined as your weakness in the market.
- Factors that can reduce the sales.
- Competitor’s activities that can be seen as your weakness.
OPPORTUNITIES:
- Good opportunities that can be spotted.
- Interesting trends of industry.
- Change in technology and market strategies
- Government policy changes that is related to the company’s field
- Changes in social patterns and lifestyles.
- Local events.
Following points can be identified as a threat to company:
- Company’s facing obstacles.
- Activities of competitors.
- Product and services quality standards
- Threat from changing technologies
- Financial/cash flow problems
- Weakness that threaten the business.
Following points should be considered when applying SWOT to the analysis:
- Precise and verifiable phrases should be sued.
- Prioritize the points under each head, so that management can identify which step has to be taken first.
- Apply the analyses at proposed level. Clear yourself first that on what basis you have to apply SWOT matrix.
- Make sure that points identified should carry itself with strategy formulation process.
- Use particular terms (like USP, Core Competencies Analyses etc.) to get a comprehensive picture of analyses.
STEP 5: PESTEL/ PEST Analysis of Hindi Case Solution:
Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.
Pest analysis is very important and informative. It is used for the purpose of identifying business opportunities and advance threat warning. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies.
To analyze the business objective and its opportunities and threats, following steps should be followed:
- Brainstorm and assumption the changes that should be made to organization. Answer the necessary questions that are related to specific needs of organization
- Analyze the opportunities that would be happen due to the change.
- Analyze the threats and issues that would be caused due to change.
- Perform cost benefit analyses and take the appropriate action.
- Pest analysis
PEST FACTORS:
- Next political elections and changes that will happen in the country due to these elections
- Strong and powerful political person, his point of view on business policies and their effect on the organization.
- Strength of property rights and law rules. And its ratio with corruption and organized crimes. Changes in these situation and its effects.
- Change in Legislation and taxation effects on the company
- Trend of regulations and deregulations. Effects of change in business regulations
- Timescale of legislative change.
- Other political factors likely to change for Hindi.
ECONOMICAL:
- Position and current economy trend i.e. growing, stagnant or declining.
- Exchange rates fluctuations and its relation with company.
- Change in Level of customer’s disposable income and its effect.
- Fluctuation in unemployment rate and its effect on hiring of skilled employees
- Access to credit and loans. And its effects on company
- Effect of globalization on economic environment
- Considerations on other economic factors
SOCIO-CULTURAL:
- Change in population growth rate and age factors, and its impacts on organization.
- Effect on organization due to Change in attitudes and generational shifts.
- Standards of health, education and social mobility levels. Its changes and effects on company.
- Employment patterns, job market trend and attitude towards work according to different age groups.
case study solutions
- Social attitudes and social trends, change in socio culture an dits effects.
- Religious believers and life styles and its effects on organization
- Other socio culture factors and its impacts.
TECHNOLOGICAL:
- Any new technology that company is using
- Any new technology in market that could affect the work, organization or industry
- Access of competitors to the new technologies and its impact on their product development/better services.
- Research areas of government and education institutes in which the company can make any efforts
- Changes in infra-structure and its effects on work flow
- Existing technology that can facilitate the company
- Other technological factors and their impacts on company and industry
These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources.
STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Hindi Case Study:
To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an important part in shaping the market and industry. These forces are used to measure competition intensity and profitability of an industry and market.
porter’s five forces model
These forces refers to micro environment and the company ability to serve its customers and make a profit. These five forces includes three forces from horizontal competition and two forces from vertical competition. The five forces are discussed below:
- THREAT OF NEW ENTRANTS:
- as the industry have high profits, many new entrants will try to enter into the market. However, the new entrants will eventually cause decrease in overall industry profits. Therefore, it is necessary to block the new entrants in the industry. following factors is describing the level of threat to new entrants:
- Barriers to entry that includes copy rights and patents.
- High capital requirement
- Government restricted policies
- Switching cost
- Access to suppliers and distributions
- Customer loyalty to established brands.
- THREAT OF SUBSTITUTES:
- this describes the threat to company. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. The potential factors that made customer shift to substitutes are as follows:
- Price performance of substitute
- Switching costs of buyer
- Products substitute available in the market
- Reduction of quality
- Close substitution are available
- DEGREE OF INDUSTRY RIVALRY:
- the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. It will also weaken the company’s position. Following are the potential factors that will influence the company’s competition:
- Competitive advantage
- Continuous innovation
- Sustainable position in competitive advantage
- Level of advertising
- Competitive strategy
- BARGAINING POWER OF BUYERS:
- it deals with the ability of customers to take down the prices. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. The buyer power is high if there are too many alternatives available. And the buyer power is low if there are lesser options of alternatives and switching. Following factors will influence the buying power of customers:
- Bargaining leverage
- Switching cost of a buyer
- Buyer price sensitivity
- Competitive advantage of company’s product
- BARGAINING POWER OF SUPPLIERS:
- this refers to the supplier’s ability of increasing and decreasing prices. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. The potential factors that effects bargaining power of suppliers are the following:
- Input differentiation
- Impact of cost on differentiation
- Strength of distribution centers
- Input substitute’s availability.
STEP 7: VRIO Analysis of Hindi:
Vrio analysis for Hindi case study identified the four main attributes which helps the organization to gain a competitive advantages. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. If the company holds some value then answer is yes. Resources are also valuable if they provide customer satisfaction and increase customer value. This value may create by increasing differentiation in existing product or decrease its price. Is these conditions are not met, company may lead to competitive disadvantage. Therefore, it is necessary to continually review the Hindi company’s activities and resources values. RARE: the resources of the Hindi company that are not used by any other company are known as rare. Rare and valuable resources grant much competitive advantages to the firm. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. However, imitation is done in two ways. One is duplicating that is direct imitation and the other one is substituting that is indirect imitation. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. However, resources should also be perfectly non sustainable. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. ORGANIZED TO CAPTURE VALUE: resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. A firm (like Hindi) must organize its management systems, processes, policies and strategies to fully utilize the resource’s potential to be valuable, rare and costly to imitate.
STEP 8: Generating Alternatives For Hindi Case Solution:
After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. To generate the alternative of problem, following things must to be kept in mind:
- Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities.
- as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive
- it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable.
- Student should provide more than one decent solution. Providing two undesirable alternatives to make the other one attractive is not acceptable.
Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company.
STEP 9: Selection Of Alternatives For Hindi Case Solution:
It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. The criteria’s on which business decisions are to be selected areas under:
- Improve profitability
- Increase sales, market shares, return on investments
- Customer satisfaction
- Brand image
- Corporate mission, vision and strategy
- Resources and capabilities
Alternatives should be measures that which alternative will perform better than other one and the valid reasons. In addition, alternatives should be related to the problem statements and issues described in the case study.
STEP 10: Evaluation Of Alternatives For Hindi Case Solution:
If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Best alternative should be selected must be the best when evaluating it on the decision criteria. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints.
STEP 11: Recommendations For Hindi Case Study (Solution):
There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. The decision that is being taken should be justified and viable for solving the problems.
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- Business Studies
- Class 12 Business Studies...
Class 12 Business Studies Case Study Questions
Table of Contents
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In this article, we will discuss how to get CBSE class 12 Business Studies Case Study Questions from the myCBSEguide App and our Student Dashboard for free.
For the students appearing for class 12 board exams from the Commerce Stream, Business Studies is a core subject. Business Studies as a subject provides a way of perceiving and interacting with the business ecosystem . It well establishes the interdependence of business on various social, political, legal and economic forces and vice-versa. Business Studies is a purely theoretical and a relevantly easier subject for the Commerce students. Business Studies class 12 exam is a highly scoring subject and it facilitates the students to increase their percentile and excel in academics.
12 Business Studies Paper Design
The exam is divided into 2 parts:
- Part A generally contains questions from Principles and Functions of Management and carries 60 marks.
- Part B comprises questions from Business Finance and Marketing, it carries a total of 40 marks.
The syllabus of class 12 Business Studies comprises 12 chapters that are divided into 2 books
- Principles and Functions of Management
- Business Finance and Marketing
Business Studies Syllabus
CBSE has released the latest class 12 syllabus (2022-23) for Business Studies.
Business Studies Case Study Questions
Case-based questions have always been an integral part of Business Studies class 12 question papers for the past many years. Students are required to focus more on case studies as they require the application of their knowledge of the key business concepts. In the year 2021-22 CBSE introduced a few changes in the question paper pattern to enhance and develop analytical and reasoning skills among students. Sanyam Bhardwaj, controller of examinations, CBSE quoted that case-based questions would be based on real-life situations encountered by the students.
The purpose was to drift from rote learning to competency and situation-based learning. He emphasized the fact that it was the need of the hour to move away from the old system and formulate new policies to enhance the critical reasoning skills of students. Introducing case study questions was a step toward achieving the goals of the National Education Policy (NEP) 2020.
What is a case study question? (Business Studies)
A case study in reference to Business Studies can be thought of as a real-world test of how the implementation works. It is predominantly a report of an organization’s implementation of something such as a practice, a product, a system, or a service. Case studies based on NCERT text form a substantial part of the Business Studies examination. Initially, they were confusing for both students and teachers but now there is a clarity that has made the question paper more student-friendly. A significant weightage has been given to case-based and application-based questions.
Critical and Analytical Thinking
These questions demand critical and analytical thinking on behalf of the students. The best part of these questions is that they provide conceptual hints and keys that point to the right answer. According to the new pattern implemented by CBSE, case-based questions would carry a significant weightage of more than 30% in the Business Studies question paper.
Case Study Passage
As part of these questions, the students would be provided with a comprehensive passage, based on which analytical questions will have to be answered by them. The students would be required to read the passage carefully before attempting the questions. In the coming examination cycle (2022-23), case-based questions have a weightage of around 30%.
Types of Case Study questions in Business Studies
CBSE plans to increase the weightage of such questions in the following years, so as to enhance the intellectual and analytical abilities of the students. Case study questions would be based on various topics and chapters in Business Studies. It is expected from the students to have complete knowledge of the concepts in their syllabus.
They will have to let go of the shortcut techniques and get to read their textbooks with full concentration, especially for solving case-based questions in Business Studies for the passages given are generally lengthy and require an in-depth study. The best part of having these questions is that the question itself projects a hint of its solution.
The questions asked could be :
- Direct and simple-such questions can easily be solved as the answers are either there in the given passage or the student can solve it at ease by reading and analyzing the passage carefully.
- Indirect and application-based- These are the ones that would require the student to have complete knowledge of the topic and could be answered by application of the concepts. The answers to such questions are slightly tricky and not visible in the given passage, though the passage would highlight the concept on which the questions would be asked by CBSE.
Class 12 Business Studies Case Study
Case study questions asked by CBSE were stated to be quite challenging by many students. It prominently focuses on real and present scenarios of the business world. Though the exam, on the whole, was quite direct and its difficulty level was termed out to be moderate. Around 30% of the question paper consisted of case-based questions that required high-order thinking and analytical skills from the students.
Content of Case Study Questions
The concept of case-based questions is not new since CBSE has always included questions based on Higher Order Thinking Skills (HOTs) and case-based questions. Though now we will have an increased percentage of such questions in the question paper. The student has to keep in mind that the concept-based questions can be attempted only with the proper understanding of the business concepts.
Benefits Of Case-based Questions
Class 12 Business Studies syllabus comprises two books and CBSE can ask Case study questions from any of them. Students must prepare themselves thoroughly for both the books. They must practice class 12 Business Studies case-based questions from the various options available to them.
- Enhance the intellectual capabilities of the students.
- Provide a complete and deeper understanding of the subject.
- Inculcate analytical reasoning and temperament in students.
- Help students retain knowledge for longer periods of time.
- Would definitely help to discard the concept of rote learning and cramming without understanding the core of the subject.
- The questions would facilitate bringing out the much-awaited change in the prevalent system of education in India that hinders the strengthening of practical learning.
Some Case-Study Questions (Business Studies) Class 12
Here are some case study questions for CBSE class 12 Business Studies. If you wish to get more case study questions and other related study material, download the myCBSEguide App now. You can also access it through our Student Dashboard .
Business Studies Case Study 1
Read the following text and answer the questions: ABLEX Ltd. is a big and well-reputed company. The biggest challenge for the company is managing many employees at the same time. As the company has various departments like human resources, marketing, finance,etc., it is very necessary for the company to maintain unity in different departments. All the employees work hard for the organisation. Despite their different interest, they all perform various activities together so as to achieve the objectives of the company. The career of employees is shown a developmental path through proper training modules and job enrichment. Ajay is a manager who assigns all duties and responsibilities to his employees in the department. He uses all sources to develop proper communication with them and leaves no attempt to motivate them.
- It integrates Group Efforts
- It is a Continuous process
- It ensures Unity of Action
- It is Pervasive
- Top Level Management
- Middle-Level Management
- Lower Level Management
- Supervisory Level Management
- Economic objectives
- Social Objectives
- Organisational Objectives
- Personal Objectives
Answer Key:
- (c) It ensures unity of action
- (b) Middle-level management
- (c) Personal objectives
- (a) Directing
Business Studies Case Study 2
Read the following text and answer the question: Mohan works in a bulb manufacturing company. Each bulb that is manufactured is of standard size and quality. Further, if there is any unrequited type of bulb manufactured then its production is stopped. Last month when the company came to know that 10-watt bulbs were no more liked by customers, their production was stopped. He works in the purchasing department. His job is to purchase the filaments required to make bulbs. This time when he purchases the filament he gets the instruction from the seller that some special care needs to be taken in the first hour of fixing the filaments inside the bulb. Mohan knows this information should be given immediately to the production department before the assembling process starts. However, he finds that his company’s policies only allow him to give the message to his immediate boss who will further pass this message to his boss. The passing of this message will continue until it reaches the desired person in the production department. Based on the passage answer the following questions:
- Method study
- Fatigue study
- Standardization and simplification
- None of these
- Scalar chain
- Departmentalization
- Division of Work
- None of the above
- Organization
- Authority and Responsibility
- All of these
- Division of work
- Scalar Chain
- (b) Fatigue study
- (a) Scalar chain
- (c) Gang plank
- (a) Division of work
Business Studies Case Study 3
Read the following passage carefully and answer the questions that follow: Two years ago Radhika completed her degree in food technology. She worked for some time in a company manufacturing chutneys, pickles and murabbas. She was not happy in the company and decided to have her own organic food processing unit for the same. She set the objectives and the targets and formulated an action plan to achieve the same. One of her objectives was to earn 10% profit on the amount invested in the first year. It was decided that raw materials like fruits, vegetables, spices, etc. will be purchased on three months’ credit form farmers cultivating organic crops only. She also decided to follow the steps required for the marketing of the products through her own outlets. She appointed Rakesh as a production manager who decides the exact manner in which the production activities are to be carried out. Rakesh also prepared a statement showing the number of workers that will be required in the factory throughout the year. Radhika informed Mohan about her sales target for different products, area wise for the forthcoming quarter. While working on the production table a penalty of 100 per day for not wearing the caps, gloves and apron was announced.
- Standing Plan
- (a) Objectives
- (c) Procedure
- (b) Programme
Tips to Solve Case Study Questions in Business Studies
Let’s try to comprehend and solve case study questions of class 12 Business Studies. As mentioned earlier, the entire syllabus is divided into 2 books. It is expected from the students to rigorously follow the NCERT book as the language written is quite simple and crisp. The exam in spite of being totally theoretical is quite scoring.
- Read the passage in depth.
- Try to comprehend the situation and focus on the questions asked.
- Generally, the passage given in Business Studies is lengthy but the solutions are brief and simple.
- Can follow a reversal pattern, i.e read the questions before and then search for the answers. You will save time.
- Answer briefly and precisely.
- Focus on solidifying key Business Studies fundamentals for acing any case study. If your concepts are clear, you will hardly face any difficulty in answering them.
- While answering the case study, pick the keywords or any keyline based on which you are withdrawing your conclusion. You need to highlight the reason for your answer.
These simple points if kept in mind will definitely help the student to fetch good marks in case study-based questions in class 12 Business Studies.
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Business Case: Definition, Example, and Template
Fahad Usmani, PMP
November 29, 2022
Projects have risks. Risks come in different forms, such as financial losses, reputation, market share, customer loyalty, etc. A business case can help reduce these risks.
Before initiating a project, organizations ensure the project is worth the investment of resources. A business case is a phase gate that determines whether a project will continue to the next phase, be terminated, or be modified.
Stakeholders measure the project’s success in terms of cost, scope, time, and delivering the intended value. A business case connects the project with its value or benefits.
Today’s blog post will discuss the business case and provides its example and a sample template.
What is a Business Case? Definition & Meaning
Definition & Meaning: A business case documents economic feasibility to justify an initiative and is a basis for project initiation.
It includes the feasibility study and explains why the opportunity is worth pursuing. It provides the commercial viability, affordability, and achievability of the project.
New business ventures, product development, IT investments, innovation, etc., require investments, so business analysis weighs the investment against the value the project will deliver.
The value indicates project success and includes outcomes from the user’s perspective. It focuses on the outcome of the deliverables.
Many stakeholders cannot see the project’s value or opportunities and need a winning business case. A winning business case speaks in facts and style. Business executives must possess presentation skills to present business cases to stakeholders and win their trust.
Top management, the company board, or business analysts carry out the business case study. It is the WHY for the project.
In most cases, it happens after the Needs Analysis and Feasibility Study and before studying the Benefits Management Plan.
Benefit – Cost = Value (Tangible + Intangible)
The value becomes eroded if the benefit is at a higher cost. However, if the benefit outweighs the invested cost, the project is worth investing in.
The business case is an economic outcome of the feasibility study and helps management make a go or no-go decision.
Project managers do not participate in the business case studies; instead, they receive the project charter , which includes some business case elements.
However, they can request business case documents. This project document provides them with an understanding of the value of the project and the reasons for the project initiation.
Project managers can use business case studies as a source of inspiration to motivate the project team members.
The calculation of financial indicators is a significant part of the business case.
- Internal Rate of Return (IRR): This is the interest you earn as an investor for ‘lending’ money to the project. Mathematically, you can calculate it by summing all present values over the project’s life to zero.
- Return on Investment (ROI): This compares the money earned (or lost) on investment to the invested amount.
- Net Present Value (NPV): This is the value of all future cash flows over the entire life of an investment discounted to the present.
- Payback Time (PBT): The minimum duration when the cash flow becomes positive. You measure it in months or years. It is one quick way of measuring profitability. In this case, shorter is better.
- Cost-Benefit Ratio (CBR): This is the ratio of investment cost to the estimated benefit (which has been monetized).
- Profitability Index (PI): This is the ratio of the present value of future cash flows to the investment cost.
Business Case Decision-Making Table
Content of a Business Case
A business case can include the following elements.
- Executive Summary: This shows the key points, particularly the project’s financial benefits. An executive summary should be clear, credible, and persuasive. Many stakeholders prefer to read the summary first; therefore, it must be convincing.
- Introduction: This provides a brief background of the company’s strategic goal and mission, highlighting how the project aligns with the organization’s objectives.
- Scope: This defines the project boundaries. This is the high-level scope and captures the proposed business solution. For example, for a procurement project, it will capture the freight, commissioning and installation, training, spares, etc.
- Business Need: This is a statement of the problem to solve. It can be a need that is ill-met, unarticulated, or unmet. Thus, it is an opportunity for the organization to create value.
- Alternatives: This shows an alternative analysis and how the proposed solution is the preferred way to proceed. Presenting alternatives further supports justification.
- Benefits: This states the value proposition. A value proposition describes the unique benefit that the idea brings to the company. It could be revenue, cost savings, or non-economic (e.g., regulatory compliance). It states the strengths associated with the offering and how it aligns with the corporate strategy.
- Cost: This highlights the funding requirements. It can include the bill of quantity, a proforma invoice, etc.
- Financial Analysis: This expresses the cash flow expected or projected from the investment, then calculates financial indices such as IRR, NPV, PBT, and NCR, as explained earlier. Use figures and charts to communicate your investment viability, as shown below.
- Conclusion: Here, a final appeal is expressed for approval of the business case.
How to Write a Business Case
A business case is a key to the project’s success and the basis of the project charter and project management plans. Writing a business case requires experience, industry and market knowledge, and authority to initiate the project.
The following four steps are required to write a business case:
#1. Identify the Problem
Businesses initiate to solve a problem. Every project has a goal and objective that aligns with the organizational objective. For example, businesses can create a project to create a new product, build a new factory, conduct market research, etc.
#2. Identify Multiple Solutions
A problem can have many solutions, and you must find the best solution. Therefore, identify multiple solutions for the problem and then analyze the best solution. Then, you can prioritize them using some parameters, e.g., the feasibility of the resolution, cost, duration, required skills, etc.
#3. Suggest the Recommended Solution
Now you have multiple prioritized solutions. You will further build the case for the best-recommended solution and send it to the management for their final decision.
#4. Explain the Implementation Approach
This is the last step, and here you explain to stakeholders how you will implement the solution to achieve the organizational goal. You will also explain how the project will benefit the organization.
Keep the following point in your mind while writing a business case:
- Keep it short and simple and include essential information
- Do not use jargon, idioms, and phrases
- Explain the vision
- Show the project benefit
- Ensure the business case is clear, interesting, and concise
Business Case Sample Template
The below image shows a business case sample template.
Business Case Example
The below image shows a business case example using a different template.
Differences Between a Business Case and Business Plan
Many professionals are often confused between the business case and business plan, though the difference is clear.
The following table shows the difference between the business case and the business plan.
Similarities Between a Business Case and Business Plan
- Both examine an opportunity
- Both consider financial analysis
- Both are used in decision-making
- Both investigate the future, complement each other, and are business documents.
Business Case Vs Executive Summary
An executive summary is the summary of a document. In project management, executing summary is the summary of all project management documents that stakeholders can read and understand quickly by going through them deeply.
The executive summary provides high-level key information about the document. In addition, the business case will also have a short executing summary for stakeholders to have a quick glance at the business case.
Business Case Vs Project Charter
A project charter is an official document that initiates the project assigns the project manager, and gives them authority and resources to complete the project.
The project charter includes high-level project information such as project objective, project description, executive summary of the business case, project duration, project budget, name of key stakeholders, high-level risks, key assumptions, and constraints.
Benefits of a Business Case
- It explains the benefits of a business idea.
- It is a tool used to convince stakeholders of the value of a business idea.
- It provides details on how a project will benefit an organization.
- It helps organizations make better investment decisions
Do You Always Need a Business Case?
Not all project requires a business. For example, if the problem is known and the solution is available, you do not need a detailed business case. In such a situation, you can have a simple business case, or you may not have one at all.
You will need a business case when the problem is unique, or you are handling it for the first time, and the solution is not clearly visible.
Business cases provide all clarification that stakeholders need to decide whether to initiate the project.
Frequently Asked Questions
#1. who creates the business case.
The project sponsor, top management, or business analyst creates the business case. However, they can take help from the project sponsor if required.
#2. When is the Business Case Developed?
The business case is developed before the project is approved and the charter is signed.
A business case is key to every project, as it establishes the justification for the project. It is a vital project document that aligns activities to their value and ensures the organization’s resources become invested in the right project.
- https://www.business-case-analysis.com/blog/business-case-business-plan-know- difference/
- PMBOK Guide, Project Management Institute, sixth edition, pg. 29-30
- https://www.chasegroup.com.au/five-steps-to-develop-a-solid-business-case
- https://walkerstone.com/2017/07/21/business-plans-and-business-cases/
- https://medium.com/blackblot/the-difference-between-a-business-case-and-a- business-plan-fe95a2bf90e2
- https://ocw.mit.edu/courses/sloan-school-of-management/15-401-finance-theory-i- fall-2008/video-lectures-and-slides/MIT15_401F08_lec18.pdf
- https://www.pmi.org/learning/library/need-business-case-6730
I am Mohammad Fahad Usmani, B.E. PMP, PMI-RMP. I have been blogging on project management topics since 2011. To date, thousands of professionals have passed the PMP exam using my resources.
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A business case is a key to the project's success and the basis of the project charter and project management plans. Writing a business case requires experience, industry and market knowledge, and authority to initiate the project. The following four steps are required to write a business case: #1. Identify the Problem.