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Sample Public Relations Internship Cover Letter

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Penny Loretto is the Associate Director in the Career Development Center at a Skidmore College, a small liberal arts college. She has her own career counseling practice, Career Choice, where she works with adults in career transition. She conducts career planning workshops including researching career options, job search strategies, and resume development.

A strong cover letter is essential for job applications in any field, but in public relations (PR), a well-written cover letter of the biggest factor considered. PR is all about effective communication and companies and agencies are looking for top-notch talent who are fantastic writers. Your cover letter is a chance to show off your writing chops and demonstrate your skills.

What to Include in Your Cover Letter

Don't rehash your resume; your public relations cover letter should take things a step further and explain how you can successfully fill the job's responsibilities based on your background and experience. Whether you managed a major event as a school club president or wrote a press release for a local non-profit, this is an opportunity to highlight your best work.

You should also demonstrate your knowledge of the company and your interest; don't use a template version. Include a mention of a recent PR event they held or a press conference they ran to show them you are up to date with their work. Taking these extra steps will set you apart as an outstanding candidate.

Sample Cover Letter for a PR Internship

This is an example of a cover letter for a public relations internship. Download the PR internship cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Cover Letter for a PR Internship (Text Version)

Jan Nichols 2001 Broadway New York, NY 12000 516-352-6000 jnichols@nyu.edu

September 1, 2018

Kimberly Johnson NYU Hiring Coordinator 58 Columbia Circle New York NY 12000

Dear Ms. Johnson,

Please accept my application for the Public Relations internship position recently posted on New York University’s website. I am currently an Assistant in the Career Services Office, which is where I heard of this great opportunity for your internship. Public relations is an area I am very interested in and I believe that interning at Katnow would provide me with real-world experience in a field that I enjoy.

Working in various offices on campus, such as Career Services and Residential Life, I have gained valuable skills that can be useful in any office environment. My daily tasks involve general office work, in addition to publicizing both offices to students.

I have the ability to learn quickly and work well with clients that come into the office as well as over the phone. Being an officer for a multicultural organization on campus, I have developed excellent teamwork skills in order to accomplish club goals and have often taken on the challenging task of advertising club events and gaining student body participation.

Along with these skills, I am a responsible and respectful individual who takes pride in his work. I am also accustomed to taking the lead on projects when necessary. My role as a peer mentor has furthered my ability to take responsibility and to develop my skills as a leader of my peers. These experiences have helped me to enhance my social skills as well as work with my peers on a variety of different levels.

Thank you for your time and consideration. I will contact you in a few days to discuss my qualifications. Also, I will be in New York City during spring break the week of March 11th – March 15th and would welcome the opportunity to speak or meet with you during this time. I look forward to speaking with you about this internship opportunity.

Jan Nichols

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Public Relations Intern Cover Letter Example

Writing a cover letter for a public relations internship can seem like a daunting task. However, with the right guidance, you can easily create a professional and effective cover letter that will make a positive impression on potential employers. This guide will provide you with all the information you need to write an effective cover letter, including tips on how to structure your letter, what to include, and an example of a successful public relations internship cover letter. By following this guide, you can ensure your cover letter stands out from the competition and helps you land the job.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

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Public Relations Intern Cover Letter Sample

Dear [Hiring Manager],

I am writing to express my interest in the Public Relations Intern position at [Company Name]. With my eagerness to learn and passion for public relations, I am confident that I will be a valuable asset to the team.

I recently graduated from [University Name] with a bachelor’s degree in Communications and Public Relations. During my studies, I took a number of courses related to public relations, such as media relations, public relations writing, and crisis communications. These classes have given me the knowledge and skills necessary to succeed in the role of public relations intern.

In addition, I have gained additional experience through internships with [Company], where I worked to develop press releases and assisted with media outreach. I also have experience working with social media platforms, especially Facebook and Twitter, to help promote events and engage with the community. My writing and communication skills have been instrumental in building relationships with influential individuals and organizations.

I believe my experience, education, and enthusiasm make me an ideal candidate for the public relations intern position. I am eager to apply my skills and experience to your team and support the advancement of your brand. I am confident that I can contribute to the success of [Company] and look forward to discussing this opportunity further.

Thank you for your time and consideration.

[Your Name]

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What should a Public Relations Intern cover letter include?

An effective public relations intern cover letter should include key details about your qualifications and experience that make you a suitable candidate for the position. It should also provide insight into your understanding of the public relations field and your enthusiasm for the role.

Specifically, your cover letter should include the following information:

An engaging introduction that briefly explains your interest in the position and your key qualifications
An explanation of your prior experience in public relations and other relevant work
Skills that make you a qualified candidate, such as writing, research, media relations, event planning, and communication
Your knowledge of the organization and how you could contribute to its success
Your enthusiasm for the position and why you make a great fit
A strong closing statement reiterating your interest in the role
Your contact information, including phone number and email address.

By including these key elements in your cover letter, you will be able to provide a comprehensive and compelling case for why you’re the right person for the public relations intern role.

Public Relations Intern Cover Letter Writing Tips

Writing a great cover letter as a public relations intern is essential for success in the job search. A well- crafted letter can showcase your skills and make you stand out from the competition. Here are some tips for writing the perfect public relations intern cover letter:

Begin with a professional salutation. Address the letter to the specific hiring manager or contact if possible.
Explain why you are interested in the role and why you would be a great fit for the position.
Highlight your skills and experience that are relevant to the role, such as writing and editing, media relations, and event planning.
Demonstrate your knowledge of public relations and the specific company you are applying to.
Include any awards, recognitions, or other relevant information that demonstrate your qualifications.
Make sure to proofread your cover letter and check for errors.
Close your letter with a professional sign- off, such as “Sincerely” or “Best regards.”

By following these tips and taking the time to craft a unique cover letter, you will be sure to stand out from the competition and get the attention of potential employers.

Common mistakes to avoid when writing Public Relations Intern Cover letter

Writing a cover letter for a Public Relations Internship is a great way to showcase your skills, experience, and passion for the field. However, there are some common mistakes to avoid so your cover letter stands out in the right way.

Don’t exceed 1 page: It’s important to keep your cover letter to one page, as hiring managers have many submissions to read. Remember to be concise and to the point.
Don’t repeat your resume: Your cover letter should provide additional information that isn’t in your resume, such as why you’re interested in the internship, what you bring to the table, and how you are a perfect fit for the position.
Don’t be vague: Make sure to mention the company name and the position you’re applying for. Include specific examples of your experience and skills that make you an ideal candidate for the role.
Don’t forget to proofread: It’s best to have a few people review your cover letter before submitting it. Ensure there are no typos, grammar mistakes, or spelling errors.

By avoiding the above mistakes, you will create an effective cover letter that will stand out and help you get the Public Relations Internship you’ve been dreaming of.

Key takeaways

When writing a cover letter for a Public Relations Intern position, there are a few key takeaways that you should keep in mind.

Research the company: Before you write your cover letter, it’s important to research the company and learn about their public relations initiatives. This will help you understand what their needs are and tailor your letter to them.
Demonstrate your knowledge of PR: Highlight any previous PR experience you have, whether it’s through internships, school projects, or volunteer work. Showing that you have a solid understanding of PR will help you stand out from other applicants.
Show enthusiasm: Make sure your letter reflects your enthusiasm for the role. Show them why you’re passionate about the job and what makes you the ideal choice for the position.
Use industry- specific language: Include any industry- specific language or terminology to demonstrate your understanding of the field. This will show that you’re well- versed in the language and concepts of public relations.
Show off your writing skills: Public relations is all about great writing, so make sure your cover letter showcases your writing skills. Use an engaging, conversational tone to demonstrate that you’re capable of communicating effectively.
Proofread: Before submitting your cover letter, make sure you proofread it for any typos or errors. This will ensure that your letter is professional and polished.

By following these key takeaways, you can create an impressive cover letter that will help you stand out from other applicants. Good luck!

Frequently Asked Questions

1.how do i write a cover letter for an public relations intern job with no experience.

Writing a cover letter for an Public Relations Intern job with no experience can be a daunting task, but don’t be discouraged. You can still create an eye- catching and professional cover letter by focusing on the skills and attributes that have prepared you for the role. Pay special attention to the job description and use the same language to describe your qualifications. Emphasize any relevant education, extracurricular activities, or volunteer experiences that demonstrate your strong communication, interpersonal, and problem- solving skills. Make sure to include your contact information at the end of the letter, so that employers can easily get in touch with you.

2.How do I write a cover letter for an Public Relations Intern job experience?

When writing a cover letter for an Public Relations Intern job with experience, start by highlighting your track record of success in the field. Use specific examples of your achievements to demonstrate how you have added value to previous organizations. Showcase your problem- solving and collaboration skills, and explain how you have identified customer needs or created successful marketing campaigns. If you have any leadership experience or have supervised other interns in the past, be sure to include that information as well. Lastly, include your contact information at the end of the letter, so employers can easily reach out to you.

3.How can I highlight my accomplishments in Public Relations Intern cover letter?

When highlighting your accomplishments in a Public Relations Intern cover letter, focus on the results of your efforts. Do not simply list the tasks you have completed, but make sure to explain how they have been beneficial to the organization. Detail how you have achieved success in developing communication materials, researching media opportunities, or planning events. Be sure to include statistics, such as increased website traffic or a rise in social media followers, to demonstrate your impact.

In addition to this, be sure to check out our cover letter templates , cover letter formats , cover letter examples , job description , and career advice pages for more helpful tips and advice.

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Public Relations (PR) Cover Letter Samples & Examples That Worked in 2024

Have you finally gotten around to writing your public relations cover letter ? If so, let’s dive straight into our guide, packed with cover letter samples, examples, and tips that actually work. Because, if anyone truly understands the importance of first impressions, it's the PR professionals!

Communications Specialist at Palm Beach County Cover Letter Example

Keep reading to learn about:

How to create a header for your public relations cover letter
Why tailoring a public relations cover letter to specific employers matters
What key details to include in your public relations cover letter intro
Which skills and accomplishments to include in your PR cover letter
How to conclude your public relations cover letter effectively
How to access top resources for job-seeking public relations specialists

1. How to create a header for your public relations cover letter

The first step when writing any cover letter for a public relations position is to create a well-formatted and visually appealing cover letter header .

Headers serve an important role in any cover letter, as they provide the employer with your key identifying information right at the top of the document.

This information includes:

Your name and professional title
Your professional contact information
The name, address, and department of the company you are applying to

Here is an example of a well-formatted public relations cover letter header

Jack Jills , Public Relations Professional (123) 456-7890 | [email protected] | linkedin.com/in/jack-jills

To: Orange County Media & PR Management Public Relations Department 1234 Street Address Los Angeles, CA

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2. how to tailor a public relations cover letter to specific employers.

When it comes to reading cover letters, many employers face the same conundrum of having to read hundreds of letters that all say basically the same things.

To make your cover letter stand out , it is crucially important to tailor your letter to each specific employer you reach out to. Tailoring a letter in this way requires you to research the company, looking for information such as the company’s values or ongoing projects you could potentially contribute to.

Additionally, as you complete this research, you should search for the specific staff member in charge of hiring new employees. Once you find them, create a personalized greeting that addresses them by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Doe,
Dear Ms. Jane Doe,

Dear Head PR Manager Joe Logan,

3. How to write a compelling public relations cover letter introduction

After completing the research needed to tailor your cover letter, you can begin writing your introduction .

In this introduction, key details that will make your intro more effective include:

A brief overview of your professional history
A statement on why you are enthusiastic about applying to this company
Information on your specialized areas of expertise

Here is an example of a strong introduction from a public relations cover letter

I am a public relations professional with more than 9 years of experience working on PR teams for celebrities and influencers. Given your company’s high-stakes clientele, I believe my skills are the perfect match for your current needs. If given this opportunity, I will work diligently to enhance your professional relationships with clients and maintain excellent PR for each client.

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4. Include the best skills and accomplishments in your PR cover letter

Following your introduction are the remaining body paragraphs of your cover letter.

A strong cover letter will generally contain between 2 to 4 body paragraphs that offer deeper insights into your top skills and accomplishments as a PR professional. These paragraphs should contain short and simple sentences, as well as bullet points for added visual organization.

Here are 6 examples of skills to include in a PR cover letter

Exceptional verbal and written communication
Creative and quick thinking
Critical thinking and problem-solving
Conflict management
Time management

Here is an example of how to describe an accomplishment in a cover letter

As a public relations representative at my former employer, I spoke directly with the press on a weekly basis to give updates on our clients' current projects. In this role, I developed ongoing working relationships with several major publications and media outlets, including People Magazine, Daily Mail, and TMZ. These connections are long-lasting relationships that I can bring with me to this new role with your company.

5. How to conclude your public relations cover letter effectively

Finally, the last step to writing a great PR cover letter is to craft an effective conclusion .

The primary purpose of your conclusion is to persuade the employer to get in touch with you promptly. You can achieve this by applying slight pressure by naming a day by which you wish to hear back.

Your cover letter conclusion should include:

An enthusiastic sentence saying you are looking forward to hearing from them
How and when you can best be contacted
When you plan to follow up with the employer
A formal sign-off

Here is an example of an effective conclusion from a public relations cover letter

It is with great excitement that I submit this letter and application for your consideration. I hope to hear from you within a week’s time and am available to meet any day of the week between the hours of 10 a.m. to 6 p.m. You can best reach me to schedule a meeting or interview at (123) 456-7890. As I am eager to learn more about this role, I plan to follow up via phone call next Thursday afternoon if I have yet to hear back.

With Appreciation,

[Applicant Name]

6. Top resources for job-seeking public relations specialists

Now that you've mastered the art of crafting a standout public relations cover letter, it's time to dive into the next step of your career journey: finding the perfect job! But do you know where to look for opportunities? You can start here:

Industry-specific job boards: Start by searching through websites that are aimed at listing job openings specifically for your industry. For example: PRSA Jobcenter or PRWeek Jobs.
General job boards: Another resource you should pay attention to are search engines with broad focus, such as Indeed , Glassdoor , or SimplyHired .
LinkedIn : With its vast network and job search capabilities, LinkedIn is invaluable for PR professionals. Utilize filters to find PR-specific roles and leverage your network for referrals and insights.
Professional associations: Associations like the Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), or EUPRERA can give you access to job listings, publications, training, and networking opportunities.
Continuous learning: To boost your value as a potential employee, you can always try upskilling. Explore certification and courses options offered by Coursera , LinkedIn Learning , CIPR Training , or PRSA Professional Development .
Specialized publications: To shine in a competitive market, you have to be able to keep up with the latest innovations and developments in the field. And to do that, you can subscribe to media like “ PRWeek ,” “ PRmoment, ” or “ PRovoke Media .”

To get the maximum out of your job application, remember to always personalize your cover letter to each and every job posting you reply to. At the end of the day, that's what makes you stand out from the other candidates.

Public Relations (PR) Cover Letter FAQ

What makes a cover letter important for a public relations job application.

You can think about your cover letter as a marketing pitch. It's the one document where you can display your communication skills, persuasion tactics, and understanding of PR strategies to prospective employers. And, of course, it's the perfect place to showcase your motivation and enthusiasm for the job.

How can I present my skills effectively in a public relations cover letter?

First, you must understand which skills the job calls for (read the job posting). Then, align those skills with yours. But don't just list them — put them into context. You can do that by mentioning a specific occasion when your skills helped solve a particular problem.

How can I distinguish myself from other candidates?

You always want to make your unique attributes shine. For instance, mentioning your vast network of media contacts, your fluency in a foreign language, or your credentials in crisis management can significantly up your employability potential.

How can I incorporate keywords effectively in my cover letter?

Go back to the job posting and read it carefully. Identify role-related keywords from the job description and requirements sections. For a PR role, these could possibly be 'media relations', 'crisis management', or 'press releases'. Then sprinkle these throughout your text organically.

How should I conclude my cover letter?

You want to close your cover letter with a strong, memorable finish. Express your passion for PR, the excitement for this particular role, and an eagerness to contribute to the team. Keep it compelling, but avoid sounding desperate.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.