importance of 4ps essay

4 Ps of marketing - Product, Price, Place and Promotion are part of the marketing mix framework which enables a company to formulate its basic marketing strategy for the target market through these four Ps covering the overall offering, distribution, advertising and pricing. The 4 Ps of marketing are also known as the Product Mix. The product mix is a crucial tool in determining a product's ...

The 4Ps in Action: Examples. Now that we've covered each of the 4Ps individually, let's look at some real-world examples to illustrate how these components work together. Apple Inc. - A Product-Centric Approach. Apple is renowned for its product innovation.

The first P in the four Ps of marketing is product. A product can come in a variety of forms, such as a physical product, digital product, service, event or experience. The product is the actual ...

4Ps. It is the most expensive and generous social protection program of the government (Canare, 2017). 4Ps is considered as the Philippines flagship social assistance program. The Pantawid Pamilyang Pilipino Program (4Ps) of the Philippines has been piloted since 2007 but its implementation was widely recognized on

The Marketing Mix is a framework to help marketers develop a marketing strategy. The traditional marketing mix contains four elements, often referred to in marketing textbooks as ' The 4Ps ', which are, namely, Product, Price, Promotion and Place, extending into ' The 7Ps ' with People, Process and Physical Evidence.

The four Ps of marketing are product, price, place, and promotion. These are the key factors that are involved in marketing a product or service. You take the four Ps into account when creating strategies for marketing, promoting, advertising, and positioning your product or brand. The four Ps are meant to help marketers consider everything ...

The traditional marketing mix, built around the 4Ps — product, price, place and promotion — arguably discounts the breadth and complexity of current-day marketing. Therefore, two Ps were added ...

As the Philippines flagship social protection program, the Pantawid Pamilyang Pilipino Program (4Ps) sought to aid the poorest of the poor and end the vicious cycle of intergenerational poverty.

Key Takeaways. The four Ps are the four essential factors involved in marketing a product or service to the public. The four Ps are product, price, place, and promotion. The concept of the four Ps ...

Here's why. Ending poverty. First, the 4Ps is NOT the only program in the anti-poverty strategy of the government, yet it's quite possibly the most important component. The reason is that this ...

The four P's of marketing are product, price, place and promotion. The foundation of the four P's is the "product," which is when a marketing professional defines the product's purpose. It's common for the four P's of marketing to intersect with one another, as there may be shared attributes within each element.

The 4 P's, or the marketing mix, refers to the different choices and decisions companies must take during the phase of introducing a good or service to the target market or while enhancing their ...

The conditional cash transfer (CCT) program locally known as Pantawid Pamilya Pilipino Program, or 4Ps, is a government program that provides conditional cash grants to the poorest of the poor in the Philippines.The program aims to break the cycle of poverty by keeping children aged 0-18 healthy and in school, so they can have a better future.

Here's why. Ending poverty. First, the 4Ps is NOT the only program in the anti-poverty strategy of the government, yet it's quite possibly the most important component. The reason is that this program attacks one of the root causes of poverty—weak education, health and other human development characteristics that disadvantage a poor person.

Others studies that use the 4Ps theory with positive results include (Nuseir & Madanat, 2015; Sudari et al, 2019). The theory is very important in studying marketing and, in this study, it is the ...

The importance of incorporating the 4Ps of marketing in crafting the marketing strategy cannot be overemphasized. Once a company has fully articulated the requirements of the 4ps of marketing, the marketers need to incorporate the customer focus marketing approach that leads to the 4Cs of marketing mix.

Abstract. This paper describes the importance of the 4 Ps (product, price, promotion, place) in marketing and how they are each used in a large corporation perspective. This paper offers insight into what tactics are utilized to generate revenue and obtain a loyal consumer base. The Importance of the 4 Ps in Marketing and the Successes of Major ...

The 4 Ps of marketing are a collection of four essential elements of a marketing campaign — namely product, price, promotion, and place. Also known as "the marketing mix," the 4 Ps collectively create a framework for organizing and planning a marketing strategy for a product or service. Professor Neil H. Borden first described the concept ...

Within the context of the 4Ps that make up the marketing mix architecture, channel strategy is utilized to manage the location component effectively. According to the researchers' findings, channel strategy can be affected by various elements, including transportation systems, storage facilities, levels of security, and government legislation.

4P program doesn't have many negative impacts. One of the key adverse effect is seen in the form of fewer workers in the agricultural sector. This is due to the mechanization. The anti-poverty cash transfer on conditional scheme offer poor people in countryside with monthly cash allowance for health and education, but it negatively impacts ...

INTRODUCTION The conditional cash transfer (CCT) program locally known as (PantawidPamilya Pilipino Program), or 4Ps, is a government program that provides conditional cash grants to the poorest of the poor in the Philippines. The programs aim to break the cycle of poverty by keeping children aged 0-18 healthy and in school, so they can have a better future.

termed, the marketing mix, to wit; product, place, price, and promotion (365 Careers, 2017). measure of performance in each element. Colloquially, product, the first "P" or marketing r efers ...