18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

In my experience, starting an MBA marketing project can be both exciting and a bit overwhelming for beginners. As someone who’s been through it, I know how important it is to pick the right topic to show off what you’ve learned. In this article, I’ll share 18 cool ideas for MBA marketing projects , perfect for newcomers like you. We’ll cover everything from digital marketing trends to old-school marketing tactics. Whether you’re into understanding why people buy things, managing brands, or doing market research, I’v e got yo u covered. Let’s dive in and get your MBA marketing project off to a great start!  

MBA in Marketing often has a number of projects to enhance your overall learning experience. We take a look at some of the best and unique project topics that you can select during your MBA in the marketing program.   

Why Is Digital Marketing Considered To Be A Popular Topic In MBA?

The need for digital marketing has increased manifold since the onset of this pandemic. As economies started to shut down, many businesses started to conduct their operations online. Needless to say, social media marketing and SEO tools have taken over the traditional marketing industry in an unprecedented manner. 

Currently, there are as many as 1.5 million global users of various social media platforms like Instagram, Twitter, Facebook and many more. The increasing demand for digital marketing in the business industry has also rapidly increased its value in the academic field.

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Multiple universities across India have started adding various digital marketing MBA project topics in their courses. With that being said, are you interested in learning some of the best marketing topics for MBA projects ? If yes, then check out the mentioned below list that highlights some of the topmost marketing project topics for MBA. 

Importance of MBA Marketing Projects   

The primary objective of an MBA marketing project is to ensure that you, as a professional, can bridge the distance between theoretical knowledge and practical experience.   

Some of the widely recognized importance of an MBA marketing project are:  

1. Experiential Learning  

MBA marketing projects offer a unique form of experiential learning beyond the classroom and textbook. While working on real MBA marketing project topics for any company, you will be exposed to the complexities and nuances of the real business world. You will learn essential skills to help you navigate ambiguities and collaborate with team members to formulate strategic decisions under pressure.   

2. Building Practical Skills  

In addition to the theoretical knowledge you gain from textbooks, MBA marketing projects will help you develop a wide set of skills required to survive in the corporate world. You can learn how to conduct market research, analyze it, and then formulate strategies based on the skills many employers look for nowadays.   

3. Networking Opportunities  

You can also build a strong professional network based on the MBA marketing project you shall work on. These connections can help you open future career opportunities through referrals, internship opportunities, or job offers.   

MBA Project Topics & a Brief Description

Here are some of the best marketing topics for MBA project

1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth

ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost. It is one of the most iconic brand campaigns in India

 2. Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand

Social Media strategies if done right helps to create massive Share of Voice and brand engagement with target audiences.

 3. Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities

Two very important activities in marketing that can make or break a brand are branding & positioning in the mind of a consumers across various target markets & geographies

Get  online MBA courses  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

4. Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries.

Understanding Consumer behaviour is one of the critical steps in designing effective marketing strategies to engage & retain users specially for Digital Based Platform brands.

5. Study the effects of Branding on consumers in the Real Estate Sector

Real Estate is one sector where branding plays a big role in increasing sales due to the premium pricing of real estate.  

Also Read:  Best Online MBA Courses

6. Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector

FMCG is a sector where BTL marketing plays a huge role in increasing consumer purchases at the store & retail outlet level.

7. Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date

The amazing marketing team at Coca Cola has turned a beverage drink into one of the world’s most loved brands using various innovative strategies after understanding consumer behaviour and psychology of the target audience.  

8. Study on marketing mix & competitive analysis of Surf Excel brand

Surf Excel has used the marketing mix extensively to stay ahead of completion, position itself in the minds of consumers & gain market share and become one India’s top brands in the laundry detergent category.

9. Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

ICICI Lombard insurance operates in a crowded market amongst many other insurance competitors and we must analyze if it stand out as a brand and why

10. Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns

Automobile industry is one of the most competitive and cut throat industries in India with many domestic & global players. The consumer behaviour patterns are unique and sales are tough. All these factors mean that brands have to work hard on their marketing strategies to stand out.

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11. Study on Packaging used for various types of products and use of packaging as a marketing tool for brands

Packaging has long been used as a tool for branding promotions and consumers recall brands based on the colors & packaging used for various products.

12. Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals

E-commerce has been booming in the last 6-7 years across the country but are consumers really satisfied with their online shopping experience or there are still some pain points yet to be addressed?

13. Impact of Customer Service on customers in the Telecom Industry in the last 10 years

Customer Service is the huge part of after sales service that can enhance the customers overall experience & delight them so that they keep them coming back for repeat purchases. What would the impact of such an approach in a cut throat industry like Telecom?

14. Effectiveness of Customer loyalty programs used by most of the Retail brands in India

Most retail brands have customer loyalty programs in the form of points or rewards. How effective have these programs been in influencing more repeat purchases from customers?

15. Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki

Customer satisfaction has a huge impact on word of mouth marketing that influences sales particularly in segments where the pricing is at a higher range like automobile. What impact has this had for Maruti Suzuki, one of India’s most popular brands?

16. Online Customer acquisition strategies for a new age furniture & appliance rental startup

Furniture & rental startups would have to apply the right messaging & targeting strategies along with the right optimization strategies on online channels to reach their target audience on Facebook, Google, Instagram, etc and acquire customers at an acceptable cost.

17. B2B Marketing & Sales strategies for a technology software company offering chatbots

B2B marketing & sales strategies are often very different from B2C and involve a lot of cold calling, cold emails and require a robust content marketing plan along with engagement events like webinars to decision makers at various target companies

18. Use of Gamification as a tool for customer retention & growth hacking in various tech products.

Many tech products nowadays use gamification in various forms to keep users coming back everyday and increase growth & revenue. This has helped them scale immensely   

  • Use Of Artificial Intelligence In Marketing

The usage of Artificial Intelligence in Digital marketing is currently one of the most talked about topics. The automation of various tasks, the pros and cons, as well as the great impact of how Artificial intelligence can totally change the face of 

digital marketing is considered to be one of the most popular marketing MBA project topics. 

  • A Study on the Impact Of Google on Online Shopping

Researchers indicate that as much as 68% of online buyers search for a product on Google before finally making their purchase. 

Topics For MBA Final Year Project In Marketing

There are a plethora of topics available under MBA marketing. Some of these includes market research, branding, advertising and many more. If you are interested in learning about some of the best topics for MBA Final year project in marketing , then you have arrived at the right place. 

The following list contains a detailed account of the top marketing topics for project MBA. 

  • A Study On Creativity In Advertising
  • Marketing Strategies of ACC Limited
  • A Study On Customer Buying Behavior And Pattern
  • A Study On Consumer Awareness
  • Understanding Customer Behavior Towards Samsung
  • A Study On Customer Satisfaction Towards Online Shopping
  • Marketing Strategies Followed By Paytm and Google Pay
  • A Study On Brand Promotion Strategies Followed By Swiggy and Zomato

Choosing the Right MBA Marketing Project Topic  

Before shortlisting MBA marketing project topics , some of the instances that you should keep in mind are:  

1. Market Trends  

Start by assessing the ongoing market trends and whether the topic will be relevant when you finish the project . Choose topics related to current trends or developments and the challenges companies are encountering as a result, and include discussions on how to address them.  

2. Available Resources  

Always evaluate the amount of data and resources available for MBA students for the selected marketing project topics before starting. Ensure that you have access to sufficient data sources, research materials, and industry contacts that will support your research and analysis.   

3. Objective of the Project  

Outline a clear and concise objective for your project. Specify what you aim to research and analyze within your MBA project, and detail how to initiate and sustain it. This ensures efficient time and resource utilization with minimum chances of deviation from the original topic.   

MBA Programs in India

Due to lockdowns across India, multiple universities and b-schools are now offering their MBA programs online. You can consider some of these world class MBA programs offered by top Business schools. India’s biggest online learning platform upGrad offers MBA from Liverpool Business School with specialization in marketing.

You will be given many MBA projects that will enhance your overall learning experience and help you learn the practical application of marketing concepts that various brands have used.

As stated earlier, with the increasing demand for digital marketing, many universities in India have started offering digital marketing courses to their students. The above-mentioned article highlights some of the best marketing project topics for MBA. On that note, there are several benefits that you can derive from doing an MBA in marketing and working on marketing topics for project MBA. 

. Some of them include a better competitive edge, higher compensations, greater job satisfaction and scope for experience in different fields such as content marketing, brand communication, retail marketing or market research.

upGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program. upGrad expert mentors will help you build, review your resume, and help you apply for various business roles.

Conclusion:

In wrapping up, I’ve shared a range of exciting MBA marketing project ideas tailored for beginners like you. Exploring these topics can be a rewarding journey, allowing you to apply your skills in real-world scenarios. Whether delving into digital marketing trends or traditional strategies, each project offers valuable learning opportunities. As a mid-career professional, selecting a project aligned with your interests and goals can lead to meaningful contributions in the marketing field. Remember, thorough research, creative thinking, and effective implementation are key to success. With these ideas as your guide, I’m confident you’ll embark on your MBA marketing project journey with enthusiasm and make a lasting impact in the industry.  

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Frequently Asked Questions (FAQs)

There are no two thoughts about the fact that college projects are an important part of any MBA program. It can open up your mind and give you practical training for the real world. Besides this, interviewers too are keen to know more about your college projects and internships. If you want to learn a lot more about the marketing field, think of projects as the real teachers. The research involved will help you become a better marketer. You might even end up making important connections that will help you later.

After completing an MBA with a specialisation in marketing, you will be proficient in developing strategies to accomplish organisational goals. Besides this, you will also learn communication skills, analytical skills, mathematical skills, business ethics and problem-solving skills. An MBA in marketing has become the most sought-after career choice among the youth today because it offers a variety of job opportunities including brand manager, account manager, marketing manager, sales manager, media planner, product manager, and so on.

When you’re choosing an online MBA program, look for these key indicators: a comprehensive curriculum, accreditation, expert faculty, a proven distance learning model, the use of the best online technology, student engagement strategies and 360-degree career support. While flexibility is key in an online MBA program, offering a unique learning experience is even more important. The program should give students an in-campus experience even if they’re away by making use of live faculty lectures.

When deciding on a topic for your final thesis/dissertation, you will find an abundance of topics to choose from. This might feel slightly overwhelming, so here are a few things to remember while finalizing your topic. First of all, make sure it is relevant to your course material and specialization. This will both simplify your work and be appreciated more. Secondly, find a project that truly interests you, as you are more likely to work your hardest when you are genuinely passionate about something. Thirdly, you can hone your problem-solving abilities by taking up a business problem, methodically conducting research, and coming up with a solution. Being able to assess a situation objectively is a vital skill. Lastly, do not hesitate to approach your professors for guidance.

Try to choose a topic that is unique, novel, interesting, and preferably has tangible applications in the real world. While working on your project, it would be advantageous to have a mentor to guide and advise you. Choose a mentor who has in-depth knowledge of the subject or someone who has already published papers in the past. Plan your project well. The importance of finalizing the goals, requirements, costs, implementation, and deadlines cannot be emphasized enough. Lastly, refer to previous research on your subject matter and learn from it.

The final-year project of an MBA course provides an unparalleled level of real-world experience and prepares a student for the workplace. This project also teaches valuable lessons in research techniques, data analysis, and even soft skills like teamwork and time management. It gives students a chance to interact and network with industry professionals and thus develop potentially valuable connections. Besides, during the hiring process, interviewers generally tend to ask questions about the candidates’ projects and internships.

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Hi there how can i help you, mba marketing project topics ( latest updated), speak to our expert.

mba project in market research

  • Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.  

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.  

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

  If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

  Let's Explore The Latest MBA Marketing Project Topics In 2023

  As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.  

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

  Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

  What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.  

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.  

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.  

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You 

  AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

  Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

  What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

  Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

  Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.  

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.  

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.  

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.  

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.  

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

  Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.  

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.  

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.  

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.  

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.  

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help  

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

·        Indian Institute Of Management-Ahmedabad

·        Indian Institute Of Management-Bangalore

·        Indian Institute Of Management-Calcutta

·        Indian School Of Business-Hyderabad And Mohali

·        Xavier School Of Management-Jamshedpur

·        SP Jan Institute Of Management And Research-Mumbai

·        National Institute Of Industrial Engineering-Mumbai

·        Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Research topic idea mega list

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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71+ Research Paper Topics & Ideas for Marketing Students  

mba project in market research

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

  • How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
  • What manipulation tactics do brands use to get more customers?
  • How can brand image be communicated via social media marketing?
  • How can social media impact the buying choices of shoppers?
  • Are consumers equipped to shield themselves from direct marketing strategies?
  • Determine and analyze consumer buying behavior for [product name]
  • How does advertising impact consumer behaviour?
  • How does family orientation impact marketing communications?
  • What characteristics do buyers look for when purchasing a product online?
  • How does global marketing incorporate standardization?
  • What attributes do consumers look for when comparing products online?
  • How do financial institutions differentiate their goods and services on the basis of social class?
  • Is direct marketing really the most effective form of marketing?
  • What internet marketing trends can be expected for the future?
  • How to marketing strategies differ across different cultures?
  • Can brand advertising impact political campaigns?
  • How do brands exploit impulsive buying?
  • How does loyalty cards encourage sales and boost customer loyalty?
  • Can well-marketed brands get away with selling substandard quality products?
  • How is globalization having on impact on consumer behaviour?
  • Impact of brand image on customer loyalty
  • Brand attributes that lead to an increase in customer loyalty
  • Successful marketing approaches that helped break through strong market monopoly
  • Impact of cause marketing on brand affinity with young mothers
  • Effect of consumer promotions and discount offerings on brand equity
  • The outcomes of advertising in a recession
  • Influence on Social Media advertising on consumer behaviour
  • Effect of TV advertising on top of mind awareness
  • Understanding customer perceptions around event sponsorships
  • Does corporate social responsibility translate into sales?
  • Canadians perspective on being targeted with mobile ads based on their browser history
  • Is direct marketing welcomed by people?
  • Are customers able to differentiate between various mortgage offering by competing banks?
  • Does social media influence buying behaviour
  • Do people like being click baited into sponsored posts?
  • Understanding the impact of celebrity endorsements on ROI for CPG brands
  • Women’s sentiments around comparison advertising
  • How effective is comparison advertising to build brand equity?
  • Do consumers prefer purchasing routine grocery products online?
  • Is earned media perceived to be as important as it appears to be?
  • What makes people want to share content to their friends?
  • Understanding why content goes viral
  • Marketing challenges around the evolving family structures
  • Are we losing the emotional value and significance of money being in a cashless society?
  • Is centralized global marketing a good idea for brand health in local markets?
  • How is augmented reality going to enhance marketing experiences?
  • How will artificial intelligence support in making better marketing decisions?
  • Is immersion marketing through virtual reality technology going to be accepted?
  • What does the luxury auto buyer look for in a car?
  • How to instill a desire to purchase for customers in the luxury category
  • Harmful effects of advertising to kids
  • Impact of in-store branding on brand salience
  • Effect marketing strategies for restaurant businesses
  • Habit formation and ways to integrate new products in consumer lifestyles
  • Is display advertising going to die?
  • Can Snapchat help small business grow?
  • How do customers perceive the brand who advertise on Instagram?
  • The impact of humour in advertising
  • Do customers pay attention to nutrition labels?
  • What triggers impulse buying behaviour
  • Essentials to sky rocket a new brand to heights of awareness
  • The factors that lead to customer satisfaction in young adults
  • Elements that help build an emotional connection with your audience
  • How do males and females differ in their buying behaviour of mobile phones
  • Does language targeting help in ethnic advertising?
  • Customer Perceptions: Are well known brands good in quality?
  • Is radio still an effective method of advertising?
  • Rural vs Urban marketing challenges to be mindful of
  • Impact of internal branding on employee retention and turnover
  • An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

  • Distribution
  • Consumer Behavior
  • Relationship Marketing
  • Brand Management
  • Nonprofit Marketing
  • Market Segmentation & Targeting
  • Internet Marketing
  • Marketing Planning & Forecasting
  • Product Design & Positioning
  • Direct Marketing
  • Advertising
  • Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Mba capstone project ideas | example & outline, bob cardens.

  • September 2, 2022
  • Essay Topics and Ideas

MBA Capstone Project Ideas and Topics To Write About

Completing an MBA is no small feat. In addition to completing coursework, students must also complete a capstone project in order to graduate. The capstone project is designed to showcase the student’s knowledge and skills learned throughout their MBA program.

If you’re looking for ideas and topics for your MBA capstone project , look no further! This article will provide you with some great ideas that you can use for your project.

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List of Fifty MBA Capstone Project Ideas (MBA Capstone Project Ideas and Topics To Write About)

  • Develop a new product or service for your company.
  • Create a marketing plan for your company’s product or service.
  • Conduct a customer satisfaction survey and analyze the results.
  • Develop a social media strategy for your company.
  • Write a business plan for a new venture.
  • Develop a financial plan for your company.
  • Write a human resources policy manual for your company.
  • Research and write a report on a current business topic of interest to your company.
  • Develop an advertising campaign for your company’s product or service.
  • Write a public relations plan for your company.
  • Design a new company logo or update an existing one.
  • Create a company website or update an existing one.
  • Develop a direct marketing campaign for your company’s product or service.
  • Write a market research report on a current business topic of interest to your company.
  • Plan and execute a special event for your company (e.g., a grand opening, trade show booth, etc.).
  • Develop a sales training program for your company’s sales force.
  • Write an operations manual for your company.
  • Develop a quality control plan for your company’s products or services.
  • Create a customer service training program for your company’s customer service representatives.
  • Research and write a report on a current industry trend of interest to your company.
  • Develop a business continuity plan for your company.
  • Develop an environmental health and safety plan for your company.
  • Create a corporate giving program for your company.
  • Plan and execute a fund-raising event for your favorite charity.
  • Develop a social media strategy for promoting your company’s product or service.
  • Write a marketing plan for launching a new product or service.
  • Conduct customer focus groups to gather feedback on a new product or service concept.
  • Write a report on your findings from customer focus groups testing a new product or service concept.
  • Develop a promotional campaign for a new product or service launch.
  • Plan and execute a trade show booth display to promote your company’s products or services.
  • Develop an advertising campaign for a new product or service launch.
  • Write a public relations plan for promoting a new product or service launch.
  • Create point-of-purchase displays to promote your company’s products in retail stores.
  • write an article about your company’sproducts or services for a trade publication.
  • Develop a direct mail campaign to promote your company’s products or services.
  • Plan and execute a grand opening event for a new retail store location.
  • Develop a social media strategy for promoting your company’s grand opening event.
  • Write a press release about your company’s grand opening event.
  • Create a TV commercial to promote your company’s products or services.
  • Produce a radio commercial to promote your company’s products or services.
  • Plan and execute a media relations campaign to promote your company in the news.
  • Develop an online marketing strategy to promote your company’s products or services online.
  • Create banner ads and other online advertising to promote your company’s product or service online.
  • Optimize your company’s website for search engine visibility to attract new customers online.
  • Write and distribute press releases about your company’s product or service launches, events, etc., online and offline.
  • Develop a blog and post regular entries about your company, its products, services, industry, etc.
  • Create and maintain active social media accounts for your company (Facebook, Twitter, LinkedIn, etc.).
  • Plan and execute a direct marketing campaign to promote your company’s products or services.

Mba capstone project ideas

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What You'll Learn

MBA Capstone Project Topics

Choosing a capstone project for your MBA can be a daunting task. But never fear! We have compiled a list of fifty potential topics and ideas to help get you started.

  • Developing a marketing plan for a small business
  • Creating a business model for a new startup
  • Conducting a feasibility study for a proposed new product or service
  • Analyzing the competitive landscape for a particular industry
  • Evaluating the financial performance of a publicly-traded company
  • assessing the impact of political, economic, or social factors on business operations
  • Developing an international expansion strategy for a multinational corporation
  • Investigating the root cause of customer satisfaction or dissatisfaction
  • designing and implementing a lean manufacturing process
  • Streamlining the supply chain for a manufacturing company
  • Implementing an enterprise resource planning (ERP) system in a manufacturing company
  • Creating a human resources plan for a small business
  • evaluating the effectiveness of training and development programs in an organization
  • designing and conducting employee engagement survey
  • Writing a research paper on any business-related topic of your choice
  • Develop a new business process for your company.
  • Implement a new software system for your company.
  • Write a business continuity plan for your company.
  • Develop a crisis management plan for your company.
  • Create an employee handbook for your company.
  • Develop an onboarding program for new employees at your company.
  • Write a job description for a new position at your company.
  • Conduct a salary survey and write a report on the results.
  • Develop a benefits package for employees at your company.
  • Write an Employee Code of Conduct for your company.
  • Develop a performance management system for your company.
  • Write a report on best practices for recruiting and hiring employees.
  • Develop a retention strategy for your company.
  • Conduct an exit interview with departing employees and write a report on the results.
  • Write a paper on the legal aspects of human resources management.
  • Develop a plan for managing workplace conflict at your company.
  • Write a report on effective communication in the workplace.
  • Develop a plan for managing change in the workplace.
  • Write a report on employee motivation and morale in the workplace.
  • Develop a wellness program for employees at your company.
  • Write a report on employee stress and its impact on the workplace.
  • Develop a plan for managing work-life balance in the workplace.
  • Write a report on the impact of technology on the workplace.
  • Develop a social media policy for your company.
  • Write a report on effective teambuilding in the workplace.
  • Develop a plan for managing remote employees.
  • Write a report on cross-cultural communication in the workplace.
  • Develop a plan for managing diversity in the workplace.
  • Write a report on ethics and compliance in the workplace.
  • Choose any other topic related to business management and write a research paper on it.

Current MBA Capstone Project Ideas

MBA students are often required to complete a capstone project as part of their degree program. A capstone project is typically an intensive research project that addresses a real-world problem or challenge faced by businesses or organizations. Students may work on their projects individually or in teams, and they may have the opportunity to present their findings to faculty, peers, and/or industry experts.

The following is a list of thirty ideas for MBA capstone projects:

  • Develop a marketing plan for a new product or service launch
  • Conduct a customer satisfaction survey and analyze the results
  • Develop a social media strategy for a business or organization
  • Create a financial plan for a small business
  • Analyze the impact of a change in the tax code on businesses
  • Study the feasibility of starting a new business in a specific industry
  • Research and write a white paper on a hot topic in business or management
  • Developa human resources plan fora small business
  • Evaluate the effectiveness of a sales training program
  • Designa customer loyalty programfora retail company
  • Evaluate the risks and rewards of expanding into international markets
  • Compare and contrast two differentbusiness models
  • Develop a business plan for a new venture
  • Write a case study on a successful or unsuccessful business
  • Research and write a report on a current trend in business
  • Developa social media policyfora company
  • Analyze the financial statements of a publicly traded company
  • Develop a marketing campaign fora new product or service
  • Evaluate the effectiveness of an advertising campaign
  • Conduct market research fora new product or service
  • Create a brand identity fora new business
  • Designa customer retention programfora business
  • Develop a sales strategy fora new product or service
  • Write a business plan fora new small business
  • Evaluate the risks and rewards of starting a franchise
  • Research and write a report on sustainable business practices
  • Develop an employee handbook fora small business
  • Write a case study on an ethical dilemma faced by a business
  • Research and write a report on the impact of technology on businesses
  • Develop a business continuity plan fora small business

Find out more on  How to write DNP capstone project Methodology Chapter ,  How to write a DNP Capstone Project Literature Review ,  How to write a DNP capstone project chapter 1 – Introduction , and  DNP Capstone project Abstract Examples [Outline & How-to]  (how to write your nursing dissertation pdf)

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Best Topics For MBA Marketing Projects to Stand Out

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19 May, 2023

Best Topics For MBA Marketing Projects to Stand Out

Table of Contents

Project work is an important part of an MBA curriculum. Every student is required to submit one on a topic of relevancy pertaining to the specialisation that they have chosen. MBA in marketing boasts of a robust curriculum which helps students get a thorough understanding of marketing-related topics and concepts.

At the end of the course, students are required to submit a project that serves as a great opportunity for them to demonstrate what they have learned during the programme. Depending on how well-conceptualised and researched your project is it can help you increase your employability.

Top 10 MBA Project Topics for Marketing

If you are looking to zero in on a topic but don’t know where to start here is a list of some of the best project topics for MBA marketing.

1. Use Of Artificial Intelligence In Marketing

Artificial Intelligence (AI) has entered almost all facets of our lives. In the business world as well it has revolutionised how things are being done. As a project topic, the impact of artificial intelligence on marketing is highly promising as it provides you with the chance to study its many advantages and disadvantages and how it is changing the face of digital marketing

2. Developing Effective Online Customer Acquisition Strategies for a New-Age Furniture and Appliance Rental Startup

It is clear from the topic that this project will be all about developing clever strategies for attracting more customers for a furniture and appliance startup. Startup businesses usually don’t have a really big budget to invest in advertising. This project will study the many ways startups can come up with marketing strategies to sell their products including digital advertising through social media.

3. Impact of Customer Service on Customers in the Telecom Industry in the Last 10 Years

The telecom sector has had a significant change in the last few years as a result of the use of newer technology for providing better customer service to their clients. This project topic will lay emphasis on the evolution of customer service in the telecom sector in the past decade along with how it has impacted its customers. In addition, you will collect data on certain analytics and metrics that lead to those changes and how that impacted customer loyalty.

4. An Analysis of the Evolution of the Automobile Industry in India

This is another important project topic for MBA marketing students. The automobile industry in India has been in a constant state of transformation. From being a closed and protected sector it has now become a less regulated one which has led to more competition. This project will focus on what led to foreign companies taking an interest in being part of this and how this has brought a big change in the preferences of the consumers.

5. A Study On The Impact Of Google On E-Commerce

Whenever we buy something, it has become like second nature for us to do a Google search first. This helps us know more about the product and whether we need it. In recent years Google has heavily influenced how we buy things off the internet. In this project, the emphasis will be on studying the impact of Google’s algorithms on how consumers discover e-commerce websites. In addition, it will also focus on important strategies that e-commerce sites can adopt to increase their online presence.

6. Gamification as a Customer Retention and Growth Hacking Strategy for Technology Products

Gamification  is a great way to increase user retention and engagement. This marketing technique incorporates the use of game-like features such as the use of creating a reward system as seen in many fitness apps where users gain a coin or badge when they enter the next level. Gamification considerably helps to grow user retention which can potentially lead to enhanced customer loyalty and increased revenue. This project will study the various gamification techniques and their impact on users with the help of case studies and analytics.

7. Study on the impact of customer satisfaction and word-of-mouth marketing on the success of Maruti Suzuki

Word-of-mouth advertising is very different from traditional forms of marketing including television, radio and print media. Word-of-mouth advertising works on the principle of spreading positive news about a product or a service by people who have used them. This can include reviews, referrals, recommendations and so on. This project will study the word-of-mouth marketing strategies  used by Maruti Suzuki  and their impact on customer satisfaction and the company’s growth and overall success.

8. Analysing the Effectiveness of Customer Loyalty Programmes Implemented by Retail Brands in India

Customer Loyalty Programmes  fall under the category of marketing strategies used by brands to attract customers to repeat purchase their goods and services. This project will shed light on the different loyalty programmes implemented by various retail brands and their subsequent impact on customer retention, engagement and whether they boost repeat purchases or not.

9. Analysis And Study On Consumer Satisfaction With E-Commerce Online Shopping Portals

There are many ways that can help gauge whether an eCommerce site is doing better than others and that includes customer satisfaction metrics. This project will focus on the factors that help enhance customer satisfaction and how it translates to a company’s success. This will be done by conducting surveys and research on customer behaviour in terms of product quality, delivery experience, customer service, the flexibility of returns and so on.

10. Various Factors That Influence Brand Loyalty

This is another relevant project topic for MBA marketing students. Brand loyalty is the tendency and the preference of consumers towards a particular brand’s products and services even when other similar alternatives are available. Brand loyalty is gained in various ways including the quality of goods, pricing, customer service, brand reputation etc. All these affect the psyche of the buyer which creates a sense of loyalty towards the brand. This project topic aims to identify all the important factors that impact brand loyalty and how these factors are different from one another. This could help students gain important insights and draw patterns or trends that could help brands develop important strategies that could improve their brand loyalty.

Creating an insightful MBA project can depend on many things such as the amount of hard work you put in, your research methods and how captivating the topic is. Choosing a topic for an MBA marketing project can be highly overwhelming especially if you don’t know what truly interests you. There are several things you need to consider when you are on the lookout for a good topic. For instance, you need to consider your interests and pick a topic that you are most confident about. This can help you be more at ease when you are doing research and conducting surveys.

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Project work is an important part of an MBA curriculum. Every student is required to submit one on a topic of relevancy pertaining to the specialisation that they have chosen. MBA in marketing boasts of a robust curriculum which helps students get a thorough understanding of marketing-related topics and concepts. At the end of the

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Category: MBA Marketing Projects

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A Study of Consumer’s Online and Offline Shopping Behavior Project Report

An Analysis of Consumer’s Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer’s behavior and offline shopping customers behavior. The duration of the project is 60 days.

OBJECTIVES OF RESEARCH

1. Analysis of consumer behavior on online and offline purchases. 2. Conduct a comparative study of online and offline purchases. 3. Find out what people think about online shopping.

SCOPE OF THE STUDY:

  • Therefore, this study “A Study of Consumer’s Online and Offline Shopping Behavior” will be useful for the online seller in creating a strategy to meet their needs by knowing the attitude and satisfaction level of the customers.
  • Determine what factors affect the consumer’s online purchases.
  • Find out which website features will motivate the user to buy the product from the online shopping website.

LIMITATION OF STUDY

  • The results of the survey are based on the assumption that respondents have accurate information.
  • Research is limited in time and cost.
  • Respondents filled out the questionnaire by accident because they did not want to provide any information, which may affect the conclusion.

RECOMMENDATIONS

  • Use a debit card instead of another payment method.
  • Don’t buy from spam or phishing emails.
  • Buy from a mobile device, not a computer.
  • Compare product prices through price comparison sites.
  • Buy electronic equipment and valuables from offline trading.
  • Read the refund policy.
  • Buy from trusted websites.
  • The survey also showed a positive attitude and behavior of consumers who prefer traditional stores to online shopping.
  • Online shopping has made consumers more efficient and effective in their purchasing behavior, taking business to a new level and forcing many to make the necessary adjustments and changes to reach new markets for informed consumers.
  • Technology has made significant progress over the years to provide consumers with a better online shopping experience and will continue to do so for many years to come.
  • With the rapid growth of products and brands, people thought that online stores would overtake in-store purchases.
  • Research shows that changes in online shopping behavior are positive for reasons such as cash on delivery, discounts, schemes, and the quality of the products offered.
  • Internet use, successful online shopping, rising living standards, the influence of friends, and attractive offers have influenced the decision to buy.
  • The “Y” generation, aged 18-35, was mainly interested in purchasing electronic products online via smartphones.
  • Consumer e-decision-making is primarily influenced by marketing influences, such as price, television, newspaper, and magazine ads, free samples, product quality, and brand image, which have the greatest impact on consumers’ desire to shop online.
  • Electronic purchases of electronic products were less in demand, but more in demand by clothing consumers.
  • several goods in the preferential zone are not delivered by trade sites, and with the development of technology, the preference for online shopping has increased.

Download the complete MBA marketing project report on AN ANALYSIS OF CONSUMER’S ONLINE AND OFFLINE SHOPPING BEHAVIOUR

Design Solution for Effective Public Toilets in Cities Project Report

Objectives of the study:.

  • Estimate public awareness and perception of public restrooms.
  • Know the rate of use of public restrooms.
  • Know the problems that people face to access a public bathroom.
  • Know the level of satisfaction with the cleanliness of public restrooms.
  • Study that public restrooms are designed and maintained to meet community expectations and that they are safe and attractive to use.
  • Understand how the lack of toilets in public spaces affects people in India and also people who travel to India.
  • Know if it is worth using public restrooms or not.

Scope of the study:

The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India. We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents. Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.

In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets. In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.

Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.

Recommendations:

  • The availability of public latrines can be increased and the government should ensure that latrines are located every 5-6 km.
  • Effective campaigns to stigmatize public toilets.
  • Explain the consequences of human use, sanitation, and unsanitary conditions.
  • We believe that if the government provides more public toilets, people who are constantly unable to go to work and beg will be employed.
  • Public toilets, especially if poorly maintained, can lead to the spread of certain diseases.
  • In 2020, during the COVID-19 pandemic, COVID-19 became known to spread not only through respiratory droplets but also through aerosol particles that would remain dormant for some time.
  • Public toilets have several access points: door locks, washbasins, and faucets, which need to be cleaned periodically. PHLUSH, a non-governmental organization, has published guidelines for the safe opening of public toilets. This includes, for example, “Installing hand hygiene stations in the bathrooms at the entrance and asking them to clean their hands before entering to prevent surface contamination.”
  • We also recommend eliminating forced ventilation that spreads viruses and bacteria into the room.

Limitations of the study:

No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:

  • The survey should not be considered complex, as it is possible to contact a limited number of respondents due to time constraints.
  • The goals and objectives of the study, as well as the questions to be explained to the respondents, and their answers, may be one-sided.
  • Some respondents were reluctant to respond.
  • Only a limited sample size is considered for the study, and the conclusions drawn from it may not reflect the general population.
  • Research is limited by the COVID-19 pandemic.

Conclusion:

The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.

Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.

Consumer Attitude towards Electric Vehicles as an Alternative for Mobility Project Report

This project will be implemented to understand the consumer’s attitude to Electric Vehicles as an alternative to mobility. Electric cars run entirely on battery power and there is no other source. Battery-powered cars are known as electric cars, often referred to as Electric Vehicles. This MBA Marketing project study is based on the details involved through a questionnaire and additional information. The research methodology is such that it is conducted through descriptive research, data collection questionnaires, and various articles, journals, literature reviews, and websites.

Data are collected through primary and secondary sources. Data collection is done through Google Forms and Consumer Surveys. Respondents include current car owners, potential car buyers, and the primitive economy class.

Secondary data: in the form of finished products, as they are statistically considered in one way or another. The secondary data consists mainly of articles published by various academics and corporate authors, data collected from company websites, and research. And also review the literature.

Data were collected from two different sources: primary and secondary. Basic information was collected by distributing the questionnaire in the form of Google documents to drivers, potential buyers, primitive class, and current owners.

Secondary information is obtained from various websites, research websites, research articles, and literature reviews.

Selection methods are descriptive statistics and persuasive selection. Sample size 150.

Project name – Consumer Attitude towards Electric Vehicles as an Alternative for Mobility.

And the objectives are

  • Know the consumer’s attitude and perception of electric vehicles for mobility.
  • Study current consumer expectations regarding electric vehicles.
  • This project is designed to meet the stated objectives.

Findings of the research are

  • Cost can be an important factor, as most consumers are willing to pay between Rs 5,000 and Rs 15,000, while only a few are willing to pay more.
  • Battery charging time is the biggest concern. Consumers are willing to wait 2-6 hours for a full charge and fewer consumers can wait 8 hours.
  • Many people still think that the technology to build electric cars will be available in the next five years.
  • Electric Vehicles companies need to advertise their cars, so everyone knows about the product.
  • Most respondents are ready to buy as soon as possible and will be ready to do so in the next five years.
  • Many people still do not worry about the environment

can be concluded by

  • If the price of Electric Vehicles is between Rs 5,000 and Rs 15,000, we will see more sales, so a cheaper price will be offered.
  • More battery autonomy is required, so companies need to improve car battery autonomy.
  • Power stations will be installed at each gas station.
  • Companies should focus on advertising and publicizing electric vehicles.
  • Consumers have a positive attitude towards Electric Vehicles.
  • Mid-priced cars attract more.

Finally, the analysis of the available data, both primary and secondary data, meets the objectives we set.

Data Analysis:

How much are you willing to spend on an electric car

Recommendations

  • If the Electric Vehicles price is between Rs 5-15 lakhs, we can see more sales, so a lower price is recommended.
  • Battery life is longer, so companies need to improve car battery life.
  • Consumers have a positive attitude towards electric cars.
  • Cars need more power and comfort, and manufacturers need to think about this.
  • The company should conduct a campaign to promote electric vehicles.

Today, the automotive industry is growing day by day and everyone in the world wants to get a vehicle for their mobility. Trends in the automotive industry change from time to time to new sources of vehicles, such as gasoline, diesel, gas, hybrid vehicles, or solar vehicles. But the most surprising trend is the innovation of electric cars. We have seen electric trains before, but now we can see buses and cars. Therefore, this study is conducted to gain knowledge and understand consumer attitudes. The survey depends on the questionnaire, which includes basic information and additional information. The analysis of the research answers is completed.

  • Electric Vehicles will be a new trend in the automotive industry.
  • Over the last 10 years, we have seen many Electric Vehicles on the road.
  • People are ready to experience.
  • Cost, battery life and power plants can be key factors.
  • Consumers have a positive view of Electric Vehicles.

Download the complete MBA Marketing project report on Consumer Attitude towards Electric Vehicles as an Alternative for Mobility

Consumer Preference towards Pricing Strategies of Washing Powder MBA Marketing Project

The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of  Vanish Washing Powder and suggestions to improve the market share.

The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.

The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.                                             

It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.

Hypothesis:

Null  Hypotheses:   There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.

Alternative Hypotheses:  There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.

OBJECTIVES OF THE STUDY:

  • To study the consumer preference towards Vanish washing powder
  • To understand the pricing strategies of Vanish washing powder.
  • To know the factors that influence buying Vanish washing powder
  • To come out with suitable measures that help in improving Brand loyalty and satisfaction towards Vanish washing powder

  SCOPE OF THE STUDY:

The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the  Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the  Consumer’s choice of choosing a brand based on quality and benefits.  

RESEARCH METHODOLOGY

Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Unit:

All the users of Vanish washing powder form part of the Sampling units.

Sampling Frame:

The population for the study consists of consumers buying Vanish washing powder.

Sampling Size:

The Sample Size is limited to 100 respondents.

  DATA COLLECTION:

  • Primary Data:

The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.

  • Secondary Data:

The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.

DATA ANALYSIS:

The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.

  LIMITATIONS OF THE STUDY:

  • The Study is limited to vanish Washing Powder only.
  • The Study is limited to Hyderabad City
  • The study is limited to 100 respondents.
  • The views and opinions of the respondents may change later.

Role of digital strategy in the globalization of Medium-scale Indian Pharmaceutical Industries

How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability.

Main Objective of this Research

  • To develop a framework to exploit the new technologies in marketing and globalization for medium-size firms in the pharmaceutical industry.
  • To highlight to the top and senior management how to benefit from new technology.
  • To disseminate the view that the use of traditional brick and mortar models with new technologies can create better results in terms of globalization.
  • To establish the need for HCM to achieve a competitive advantage in marketing.
  • To highlight the various tools and technologies available for marketing. the products of medium-scale firms in the pharmaceutical industry in India.

  Other Objectives of the Research

  • To evaluate and design a suitable framework of digital marketing for the globalization of Indian pharmaceutical companies
  • To establish and highlight why the integration of traditional models and digital marketing is important for the success of the company
  • Evaluate the various digital marketing tools such as the use of smartphones, social media, blogs, and websites with traditional marketing tools how they have to be integrated to maximize the performance of the company’s marketing efforts.
  • To evaluate and understand the importance of a balance in the use of traditional and digital marketing to achieve a competitive advantage for the firm
  • To establish the need for a globalization strategy for the survival and growth of the small firms

  Scope and Limitations of the Research

Each and every research work has its own scopes and limitations that are ethical, genuine, and validity of the information. And hence this research as well as its own limitations and scope. The research work will focus on the digital marketing of Indian small and medium-sized pharmacy companies competing in the highly competitive global market.

The Indian pharmacy market has grown tremendously in the past few decades, further there are plenty of medium-sized companies operating in other foreign countries. This research will focus on the methods that these medium-sized companies use the technologies available to them. The reason why the researcher has selected quantitative analysis is due to the huge market in India and the numerous operating medium-sized businesses.

Hence the researcher is looking to collect most information from most of the companies across the nation and their wide range of customers in order to get a clear picture of the research at hand. Hence this research will follow an interpretative pattern and an interpretative paradigm as well. 

Alcohol and Tobacco Advertising – To be or Not to be Project

Objectives of the Study:

  • To identify whether advertising on Tobacco and Alcohol to be or not be.
  • How advertising of Alcohol and Tobacco tending youth to get addicted.
  • Regulations and guide lines from government side and Income generation perspective.
  • How Alcohol and tobacco directly or indirectly effecting the health of the public especially youth and impact on society.
  • Contribution of advertising in increasing the contribution of consumption of alcohol and tobacco products.

Need of the Study:

There are many Impacts which are cursing the youth and children and the the role which is being played by Advertsing is also key and the Impact on society, youth, children etc.., Governments may put guide lines, rules and regulations to control the adverse effects but the fact is that the governments could sustain only if they encourage alcohol and tobacco sales and the revenue generated by them as tax directly and indirectly. The bribings to government officials, vulgar advertisements on Hordings etc.., has tend me to know and understand whether the advertising is to be or not to be on Alhocol and Tobacco Products.

Scope of the Study:

The scope of the Study is varied but confined to Chennai city and the study is carried out in questionnaire model and it was an Interview based model. The respondents are from different age groups, Income levels, educational backgrounds. The scope here is confined to advertising, Pros and cons of Alcohol, Pros and Cons of Tobacco and the role of advertising Tobacco and Alcohol Products and the effects etc were discussed breifly. Statement Problem

Limitations of the Study:

  • The respondents Includes different age groups, Agencies, educational backgrounds, economic levels which gives different opininons of few questions.
  • Sample size is limited to 200 respondents of Chennai Region.
  • The research is confined to a certain part of Chennai City.
  • Time is one more constraint and the energy levels pertaining to temperature of Chennai city.

Difenetely the advertising on Alcohol and tobacco Products is not to be case in India in current Scenario. The central and state governments has to cordinate with all concerned departments in controlling the adverse effects of drinking and smoking. Every one have to think and it is the responsibility of every one mainly the celebrities who are giving ads to alcohol and the tobacco based products. The parents who have to monitor their children and their friends and their activities as it is been observed the youth is getting attracted to these and spoiling their lifes and careers. The domestic issues and work issues need to be handled in balance, smoking or the drinking may give temperory relaxation but it is not the permanenet solution moreover it kills.

Suggestions

  • Reducing or controlling the adverse effects of alochol or the tobacco is the collective of all the individuals of society, it may be with in the family, Parents, NGOs, Media, Governments etc.,
  • The Governments has to work transperantly and honestly on controls.
  • The celebrities have to work on Promotion of effects ofAlcohol or Tobacco rathet than promoting their consumption.
  • The existing regulations and guidelines are enough only to some extent but they are not enough.
  • Few States like Gujarath could manage to develop even after having Ban on surrogative products and it had happened only because of Industrialization etc.,
  • The other States and the central governments have to work on strategies on generating revenues apart from tobacco and alcohol related products.

Download the Complete MBA Marketing Project Report on Alcohol and Tobacco Advertising – To be or Not to be. This Project for PG in Advertising and Public Relations.

A Study on Application of Advertising through Mobile Phone Framework among Various Types of Goods and Services

The study was conducted to analyze the use of mobile advertising in consumer behavior when purchasing goods and services. The study aims to analyze the impact of various factors affecting the satisfaction of mobile users’ SMS and to understand the importance of SMS as an advertising channel/tool. It is designed to study how companies treat their customers through advertising on mobile phones and to study consumer behavior towards advertising on mobile phones.

The study examines whether mobile advertising can be an effective means of advertising to customers in Dubai. A key ingredient in this study is consumer perception of mobile advertising. Emerging applications and dynamic developments in social networks provide great opportunities for future research.

The main purpose of this study was to find out the interest of Dubai mobile customers in mobile advertising. Research helps companies understand how to reach their customers and sell their products and services through mobile advertising. It helps you take care of sending SMS, and covers all aspects with good content, as well as product features, ease of use, and benefits.

This study is of an exploratory and descriptive nature. The sample size was 100 consumers, including young students, businessmen, and professionals who use mobile phones. The questionnaire was used as the primary source for collecting the initial data. Preliminary data and interviews were conducted. Additional information was collected from journals and reference articles as a secondary source of information. The convenient selection method is used as a tool to collect the necessary information from the population. International and national articles, publications, and books were obtained as additional sources to gain conceptual knowledge identify gaps in research, and deepen understanding. The data were analyzed using tables and graphs and statistical tools such as Chi squares.

The results show that SMS Marketing has been around for several years and has recently become one of the most sought-after marketing tools. Like the rapid change in advertising media, the use of mobile phones for marketing has increased. Companies are looking for services that need to be economical and economical.

Companies doing business in Dubai need to use digital marketing services to promote their business and increase sales, so you need to think about it and start today. If companies do not invent new advertising methods, sooner or later companies will stop working. Businesses have to choose mobile advertising in Dubai today. There are many advertising options to make a profit, but the quality has deteriorated due to a large number of advertising agencies, so if a business is looking for a reputable company to conduct a marketing campaign, it will help reach the right customer at the right time.

  • To study the application of Mobile advertising in the marketing of goods and services.
  • To study the Cost-effectiveness of sending Bulk SMS
  • To study the impact of mobile advertising on consumer behavior focused on purchasing activity.
  • To understand the significance of mobile phone advertising as a Promotional Channel/Tool.
  • To analyze the impact of various factors influencing SMS on mobile user satisfaction.

CONCLUSION :

The present study was undertaken with the objective of analyzing the impact of Mobile advertising on consumers. The study aims to analyze the impact of various factors influencing SMS on mobile user satisfaction and to understand the significance of SMS as a promotional channel/Tool. It is intended to study how companies are approaching their customer through Mobile advertisements and to study consumer behavior towards the Mobile advertisement.

The study is done in Dubai. The data were collected through personal interviews as well as the schedules of the respondents. The Hypothesis of the study was framed based on the factors like the creation of awareness, and interest, informing or persuading the customers, sharing communication, updating of offers, and brand recall. Chi-square analysis is used to analyze the data given by respondents and also to test the hypothesis.

From the study, it is found that most of the respondents are subscribed to the services like job alerts, education tips, examination alerts, and current affairs. Also, it is found that Mobile ads are not able to create interest and persuade customers and do not suit personal needs. Further, few respondents use Mobile advertisements as a reference to buy the products and most of the respondents do not believe in Mobile advertisements.

It is suggested to the company make Mobile ads more creative and attractive to draw the attention of the receivers and the message should contain useful information instead of junk information. Further, promotional messages should be sent to the target customers and innovative measures should be adopted to increase the conservation ratio of the receivers. These suggestions will definitely help the companies to fill the gap that is created between customers and companies.

Download MBA Project on A  Study on Application of Advertising through Mobile Phone Framework among Various Types of Goods and Services

A  Study on Social Media for Innovative Marketing Strategies

This MBA marketing project was done to study the impact of social networks on the marketing process. The study aims to study the activities of consumers interested in the use of social networks and the purpose of using social networks. Its purpose is to analyze the impact of advertising on social networks on consumer purchasing behavior and to study the future potential of social networks.

The training will be held in Hyderabad. Data were collected through interviews and schedules of respondents. The research hypothesis is based on factors such as commenting on photos, commenting on the status of others, chatting, uploading photos, playing games, watching videos, making friends, sending invitations, organizing events, using different apps/tools, and creating groups. upload videos, write messages, read alerts, comment, and support blogs and offers, as well as gambling and consumer marketing on social media.

The survey found that respondents were interested in organizing events, using various applications, creating groups, reading notes and commenting, bidding and competitions, and blogging. In addition, most respondents prefer social networking to chat, have fun and spend time, and so on. use to.

It is recommended that social networks be a useful tool for potential consumers to purchase products and services. Companies should try to use more of the right candidate to get the right position.

OBJECTIVES OF THE STUDY

  • To study the purpose of using social media networks
  • To study the interested activities of people in using social media networks
  • To find out the application of social media as a marketing tool.
  • To analyze the impact of social media on the purchasing behavior of consumers.
  • The majority of respondents have social media accounts and have been using them for more than three years.
  • Popular social networks are Facebook, Twitter, and Instagram and most of the respondents use more than one.
  • Most respondents prefer it for communication, entertainment, etc. use. and spend more than half an hour a day.
  • Many of them are interested in commenting on photos, writing messages, the status of others, chatting, uploading photos, and making friends on social networks.
  • Some of them are interested in playing games, uploading videos, watching videos, and sending invitations.
  • The minimum number of respondents showed interest in organizing events, using various guides/tools, creating groups, reading and commenting on notes, bidding and competitions, and blogging.
  • The maximum number of respondents are not interested in advertising on social networks, and only 12% of them bought goods/services through social networks.
  • In general, it is noted that the impact of social networks on respondents is high.

RECOMMENDATIONS:

  • Popular networking sites such as Facebook, Twitter, Instagram, and Google Plus share photos, share videos, chat with friends, etc. has a greater impact on people such features. They connect, share ideas, share messages, and so on. With friends. Therefore, social networking sites need to improve the quality of these opportunities so that more customers can take advantage of this opportunity.
  • Social networking sites should strengthen their privacy monitoring functions.
  • Recently, there was a complaint on Facebook that the privacy and security settings are changed every time. Such allegations and gossip violate personal interests. Therefore, you need to take maximum care to get customer satisfaction.
  • Advertising on social networks should be attractive.

Download A  Study on Social Media for Innovative Marketing Strategies MBA Marketing Project.

A Study on Facebook Audience Insights MBA Digital Marketing Project

Title: A Study on Facebook Audience Insights MBA Digital Marketing Project

  • Learn how to use Facebook Audience Insights for market research.
  • Identify the experiences of people using Facebook Insights for their business or Pages.

Restrictions

This study focuses on Facebook Audience Insights in social networks. Due to the limited time of the investigation, the researcher was unable to conduct the investigation on other social networks such as YouTube and Instagram. When it comes to research, one limitation that cannot be ignored is the research population. The sample size is limited for the research, so we cannot say that the result can be accurately applied to others.

Research Methodology

Basic information is collected by sending out an online questionnaire and contacting users from any Facebook audience who use it to promote your business or Page. Secondary research is carried out using articles and books that can be found on web resources. The theoretical part explains the main theories and opinions of various authors about Facebook ads. Sample size – 70

Recommendation

Valuable feedback from respondents

  • Create a FB plan and do your research before you start advertising. It may seem easy and straightforward, but there are many ways to optimize it and get better results. Also, do a split test to see what works best for the results you’re trying to get.
  • Don’t worry about where the posts are, just understand that you will reach your customers and it doesn’t matter where they are, but if they see your ads.
  • Create and store multiple custom audiences through Facebook Audience Insights. Some of them prefer to do this than use the local audience tool inside the builder.
  • Experiment a bit before starting any major campaign. You can see how useful this can be if you have a larger organization, but that’s generally not a good thing. This can be useful if your goal is to learn about just one brand, but in most cases, it’s a pain for the user.
  • If you’re using Facebook Business Manager and Ads Manager, Facebook Audience Network is the only way to go. This saves all audiences and there is no other way to create ads without using this program.
  • Creating local or targeted ads using the Facebook Audience Network is great. This will allow you to create targeted content that will target your audience and increase your visibility, ultimately ensuring that your money is spent efficiently.
  • Take the time to research your network and observe the location. If your audience is very small, your ads may only show on third-party websites.
  • Try it on a limited budget. Do not use website clicks with this post; you will get more clicks. Don’t put too many actions on the average cost per click, because an apple cannot be compared to an apple.

Facebook Audience Insights provides access to valuable demographic and behavioral information that allows you to learn more about your audience and potential audience using the information they provide to Facebook. Using this information to not only target your advertising campaigns more effectively but also to build personas and communicate content marketing ideas, should be an important part of ensuring your strategy is informative. As a result, we can show our products or services to more relevant people and make them easier to lead and sell. While there is no single way to conduct market research and determine if there is a real need for your product, Facebook Audience Insights, and Ads Manager are useful for their unique demographics or user behavior focus.

Download A Study on Facebook Audience Insights MBA Digital Marketing Project

A Study on Pricing Strategies and Its Impact on Customer Purchase

Customer preference is an important element for all businesses in most industries. The retail industry has several types of preferences depending on the product. This study was conducted to get a better understanding of the preferences and satisfaction levels of Chennai silks. Chennai Silks branch gives a variety of collections, varieties, brands, etc., people only predict the success or failure of my project. After a thorough review of the related literature, a questionnaire was developed to determine customer preferences and satisfaction levels. The questionnaire was distributed to customers inside the showroom and around the Hosur area. Statistical tools, including percentages, chi-squares, and ANOVA analysis, are used to identify customer preferences and satisfaction levels. Based on the analysis and interpretation, conclusions for this research are formulated.

Primary objectives :

Analyze pricing strategies and factors that affect customer preferences when buying.

Secondary objectives:

  • Determine customer buying behavior.
  • Define customer expectations.
  • Analyze advertising and promotional activities.
  • Monitor overall customer satisfaction.

SCOPE OF THE STUDY

  • To calculate the proposed objectives, the questionnaire is designed for people
  • The scope of this project is up to the customer’s preferred study of Chennai silks, such as varieties, collections, quality, brands, services.
  • The scope of research is limited in Hosur and surroundings.

LIMITATIONS OF THE STUDY

  • Many respondents are not willing to fill out the questionnaire and few are in a hurry.
  • Another problem that I faced is that people are hesitant to give information about their views freely.
  • Surveys are conducted only in Hosur, so results may vary in other parts of the city.
  • Sample size is limited to 300.

A survey of people has been conducted to find out the preferences of Chennai silks. It is observed that all the people prefer to buy Chennai silk than others. It is concluded that most people prefer Chennai silks for its quality, service, and atmosphere. Some people tend to like to shop with varieties, brands, etc. Therefore, it can be concluded from the collected facts that most people refer to buying large packages of clothing of their choice, and sometimes some opt for small packages with the family.

Download the A Study on Pricing Strategies and Its Impact on Customer Purchase MBA Marketing project report

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MBA Project Guru

MBA Marketing Project | Final Year Marketing Projects Topics for MBA

Mba marketing project topics for final year.

MBA Project Guru is No.1 MBA Marketing Project Topics for final year providers in all India universities. MBA Marketing Project Report and Synopsis in reasonable price. We provide complete solutions regarding your mba project. We provide readymade synopsis and report data with unique topic. We provide MBA Marketing Project report for all India regular and distance universities.

MBA Marketing Project - MBA Project Guru

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MBA Marketing Project

MBA Marketing involves branding, advertising, market research across global markets, and other topics. When creating an MBA marketing project, the task might become a little daunting for some students and scholars. At MBA Project Guru, we prepare and deliver impeccable MBA marketing projects. These are guided by the most immediate requirements and specifications of the industry.

MBA Marketing Projects Topics

  • To analyze the marketing of ABC Company
  • Corporate selling and feedback for ABC Company
  • Study Of Study Of Customers Preferences And Satisfaction Towards Raymond Fabric (MBA Marketing Project)
  • A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential (MBA Marketing)
  • Bunker Market In India And Its Global Perspective Of Iocl (MBA Marketing Project)
  • A Study on Purchase Behaviour of Mobile phone among women segment (MBA Marketing)
  • Building Brands With Special Reference To FMCG Sector Effectiveness Of Celebrity Endorsement In Building Brands With Special Reference To FMCG Sector
  • A study on customer experience management - CEM in personal loan (MBA Marketing)
  • Budget Hotels Branding As A Marketing Tool For Budget Hotels (MBA Marketing)
  • A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial (MBA Marketing)
  • B-Segment Cars In India Study Of Consumer Behaviour Among B-Segment Cars In India (MBA Marketing Project)
  • A study to evaluate the banking services provided to SME customers (MBA Marketing)
  • Brokerage Industry Competitors Analysis in Brokerage Industry (MBA Marketing)
  • A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
  • Britannia Milk Marketing Strategies of Britannia Milk Products
  • A study on customer feedback about Centurion Bank of Punjab services (MBA Marketing)
  • Britannia Dairy Products to Identify The Reasons For Inconsistent Sales Of Britannia Dairy Products.
  • A study on trading behavior of investors at Reliance Money (MBA Marketing)
  • Brief Study of Indian Cosmetic Industry with Special Reference to Lakme and Revlon.
  • Expansion of Blackberry in retail market through retail auditing, marketing, research and survey (MBA Marketing)
  • Branding Strategies of Sony Ericsson. (MBA Marketing)
  • Brand awareness of Spencers & its comparative analysis with Big Bazaar & other retail organizations (MBA Marketing)
  • Branding & Promotion Strategy of See-Saw Media Pvt Ltd (MBA Marketing)
  • A project report on Apollo tyres brand image. (MBA Marketing)
  • Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA Marketing)
  • A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
  • Internet Marketing Strategies - approaches and challenges : an overview (MBA marketing)
  • Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
  • Brand Positioning Customers Are Fools Brand Positioning In Fmcg Sector
  • Brand Preference and Buying A Study On Behavior For Compact. (MBA Marketing)
  • Brand Strategy of Reputed Companies. (MBA Marketing)
  • Brand Equity How Merchandising Helps In Building (MBA Marketing)
  • A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
  • A study on distribution channel adopted by the Times of India to its existing customers (MBA Marketing)
  • Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities (MBA Marketing)
  • Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
  • Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
  • Marketing through social media and bookmarking sites (MBA - Marketing)
  • Excellence In Marketing Application – Success Of Hospitality Sector (MBA Marketing)
  • To Find The Level of Deployment of it in Automobile and Textile Industry In India
  • Marketing Strategy Of Berger Paints (MBA Marketing Project)
  • MBA marketing project on Bokaro Steel Plan Marketing & Job Satisfaction in BPO E-Enabled Services In India The BPO Industry.
  • Blue Star Ltd. An Analaysis Of Marketing Strategy Of Blue Star Ltd. (MBA Marketing Project)
  • Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
  • A study on dealers perception in ABCD Apparels (MBA Marketing)
  • Radio as a promotional tool an exploratory study (MBA Marketing)
  • A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
  • A study on Future of BPO (MBA Marketing)
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  • Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
  • Customers First, Employees Later Service Marketing Overview - (MBA Marketing)
  • A Study on Online Marketing (MBA Marketing)
  • Customer satisfaction of Kent waterpurifier (MBA - Marketing)
  • MBA Marketing Project Brand Equity or Retailer Equity
  • Event Marketing Through facebook In District of Rohtas, Bihar (MBA Marketing Project)
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  • Ascertaining Consumer Awareness In Selecting A Logistics Service Provider, Customer’s Brand Recall And Media Preference A Case Study Of Safexpress And GATI (MBA Marketing Project)
  • Marketing Strategy for A Brand From An Artisanal Cluster The N.I.F.T Cluster Development Initiatives
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  • MBA Marketing Project in Analysis of Sales Promotion & Advertising Strategy
  • Brand Differentiation Strategies Adopted By IBM India (MBA Marketing)
  • Effectiveness of Online Classifieds Website (MBA Marketing)
  • MBA Marketing Project in Psu Bank Improving Customer Service In PSU Banks In Delhi Executive Summary PSU (MBA Marketing)
  • Real Fruti Jouice Advertisement & Sales Promotion Real Fruit Juice
  • Product Promotion & Customer Behaviour For Hcl Laptops.
  • Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
  • A study on the consumer perception of HYUNDAI [Car Model] Cars (MBA Marketing)
  • What The Role Of Advertising In Converting Low Involvement Products Is Into Big Brands Examine 5 Indian Brands In This Regard.
  • Value Chain Perspective On The Economic Drivers Of Competition In The Wireless Telecommunications Industry.
  • Telecom Study Of Mobile Marketing And Its Trends In Global And Indian Scenario Value Added Services (Vas) One97 Is A Full Range.
  • Trading Policies Deficiency In Indian Commodity Market Trading Policies Trends In Indian Carbon Market. (MBA Marketing)
  • Vegetables Fruits And Vegetables And Its Efficiency In India” An Empirical Study Covering Wholesale Markets Of Delhi And Ghaziabad (U.P). (MBA Marketing)
  • Study of consumer behavior in Automotive industry (MBA Marketing)
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  • Wipro Decision Making Strategies In Wipro New Delhi Institute of Management.
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  • MBA Marketing Project in Brand extension of automobile in Indian market
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  • MBA Marketing Project in Hero Honda Marketing Strategy of Hero Honda Final

Our projects are well-catered and cover broader aspects of MBA marketing as per the requirements of the students. These include marketing communication, market research, social media, sales and distribution, branding and positioning, etc. Moreover, we also provide you with project reports that include a synopsis, graphical representations, and a summary. 

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Top 10 MBA Finance Project Topics: Choose Path to Financial Success

top 10 mba finance project topics

Embarking on the journey of completing an MBA in Finance is an exciting adventure. It’s like opening a treasure chest filled with countless opportunities in the dynamic world of finance. However, there’s a crucial decision you need to make along the way that can significantly impact your academic journey and future career path. That decision revolves around selecting the right finance project topic. In this blog, we’ll explore the top 10 MBA Finance project topics in easy language, helping you make an informed choice and steering you towards a successful future.

How to Choose the Right MBA Finance Project Topic

Table of Contents

Before we dive into the list of top 10 MBA Finance project topics, let’s understand how to pick the perfect one. Here are some simple factors to consider:

  • Follow Your Interests and Dreams 

Your project topic should be something that excites you and aligns with your career goals. It’s like picking your favorite ice cream flavor – it’s more enjoyable when it’s what you love.

  • Stay in the Know with Finance Trends

Finance is like a river, always flowing and changing. So, choose a topic that’s relevant and in demand in today’s finance world. This way, you’re learning things that will still matter when you step into the job market.

  • Ask Your Wise Professors or Advisors

Don’t hesitate to seek advice from your professors or academic advisors. They’re like the GPS for your project journey. They can give you valuable insights and help you fine-tune your project idea.

  • Check if You Have the Tools You Need

Imagine you’re a chef preparing a delicious dish. You need the right ingredients, right? Similarly, make sure you have access to the data and resources you need for your chosen topic. It’s like having the right tools in your kitchen.

Top 10 MBA Finance Project Topics

Now, let’s take a fun and easy-to-understand journey through the top 10 MBA Finance project topics:

Topic 1: Financial Risk Management

Financial risk management is like being a financial superhero. You learn how to spot and deal with different types of financial risks like market risk (picture it as a roller coaster), credit risk (like lending money to a friend), and operational risk (managing everyday business risks). 

Explore risk assessment techniques, risk models, and real-life cases to understand how to be a risk-busting hero.

Topic 2: Investment Analysis and Portfolio Management

Think of this topic as creating your dream team of investments. It’s like picking players for a sports team, but here you’re choosing different investments to make money. 

You’ll learn various investment strategies (like game tactics), portfolio optimization (making sure you have the best players), and analyze real-world investment situations (just like reviewing past games).

Topic 3: Financial Modeling and Forecasting

Financial modeling and forecasting are like predicting the weather. Instead of predicting rain or sunshine, you’re predicting financial outcomes. Dive into the world of numbers, mathematical models, and using data to predict the future of businesses. It’s like being a financial weatherperson!

Topic 4: Mergers and Acquisitions (M&A)

Mergers and acquisitions are like puzzle pieces coming together in the business world. You’ll learn how big companies join forces, like superheroes teaming up to fight a common enemy. 

Explore the M&A process, how to value companies, and study successful mergers through exciting case studies.

Topic 5: Corporate Finance Strategies

Corporate finance strategies are like secret recipes for making companies successful. You’ll dive into things like capital budgeting (deciding where to invest money), dividend policies (how to share profits with investors), and financial strategies that help companies grow. Think of it as creating a winning formula for businesses.

Topic 6: Financial Regulation and Compliance

The finance industry is like a big playground with lots of rules. Explore the world of financial regulations – it’s like understanding the rules of the game. 

Learn about the challenges banks and financial institutions face in following these rules and how changes in regulations affect the finance world. It’s like learning the rules of a new sport.

Topic 7: Behavioral Finance

Imagine being a detective in the world of finance. Behavioral finance is all about understanding why people make certain financial decisions, even when it might not make sense. 

Explore investor behavior, the quirks of our minds, and how these affect investment choices. It’s like solving the mystery of why people sometimes act strangely with money.

Topic 8: Cryptocurrency and Blockchain in Finance

Have you heard about cryptocurrencies like Bitcoin? It’s like digital money! Dive into the basics of cryptocurrencies, analyze the cryptocurrency market (it’s like studying a new type of currency), and discover how blockchain technology is changing the financial world. It’s like exploring the future of money.

Topic 9: Sustainable Finance and ESG Investing

Sustainable finance is like being a superhero for the planet. Learn about ESG (Environmental, Social, and Governance) principles and how they guide sustainable investments. 

Explore strategies that help companies do good for the world while making money. It’s like using your financial superpowers for a better Earth.

Topic 10: Financial Technology (FinTech) Innovations

Imagine the world of finance getting a futuristic makeover. That’s FinTech for you! Dive into FinTech innovations, explore new technologies shaking up finance, and see how they’re shaping the financial world of tomorrow. 

It’s like stepping into a sci-fi movie, but it’s real!

Other 42+ MBA Finance Project Topics

  • Financial Risk Assessment in [Specific Industry]
  • Analysis of Investment Strategies in [Industry/Company]
  • Predictive Modeling for Stock Price Forecasting
  • Impact of Economic Indicators on Stock Market
  • Mergers and Acquisitions: Case Studies and Valuation
  • Corporate Financial Health Analysis
  • Credit Risk Assessment for Banks
  • Financial Performance Analysis of [Specific Company]
  • Impact of Interest Rate Changes on Financial Markets
  • Real Estate Investment Analysis
  • Cryptocurrency Market Analysis and Investment Strategies
  • Impact of Taxation Policies on Corporate Finance
  • Sustainable Finance Practices in [Specific Industry]
  • Analysis of Initial Public Offerings (IPOs)
  • Behavioral Finance and Investment Decision-Making
  • Portfolio Management Strategies for High Net Worth Individuals
  • Role of Derivatives in Risk Management
  • Financial Inclusion and Banking for the Unbanked
  • Analysis of Venture Capital Investments
  • Comparative Analysis of International Financial Markets
  • Analyzing the Effectiveness of Financial Regulation
  • Measuring and Managing Liquidity Risk
  • Financial Fraud Detection and Prevention
  • Analysis of Dividend Policies in [Industry/Company]
  • FinTech Innovations and Their Impact on Traditional Banking
  • Financial Performance of Microfinance Institutions
  • Economic Impact of ESG Investing
  • Analyzing the Impact of Exchange Rates on International Trade
  • Credit Rating Agencies and Their Role in Financial Markets
  • Analysis of Non-Performing Assets (NPAs) in Banking
  • Private Equity Investment Analysis
  • Financial Strategies for Small and Medium Enterprises (SMEs)
  • Analyzing the Risk-Return Profile of Hedge Funds
  • Evaluating the Efficiency of Capital Markets
  • Analysis of Migrant Remittances and Their Impact on Developing Economies
  • Asset Liability Management in Banks
  • Sustainability Reporting in Corporate Finance
  • Impact of Behavioral Biases on Investment Decisions
  • Liquidity Analysis in the Banking Sector
  • Financial Inclusion Initiatives in Emerging Markets
  • Analysis of Credit Default Swaps (CDS) Market
  • Corporate Governance and Financial Performance
  • Comparative Analysis of Banking Regulations in Different Countries
  • Economic Capital Estimation for Financial Institutions
  • Analysis of Risk-Adjusted Performance Measures

Challenges Faced By Student: MBA Finance Project Topics

Here are some common challenges that students may face when working on their MBA Finance projects:

  • Topic Selection: Choosing the right project topic that aligns with your interests, is relevant to the finance industry, and has accessible data can be a significant challenge.
  • Data Collection and Analysis: Gathering and managing data can be time-consuming and challenging, especially if the data is not readily available or requires complex analysis.
  • Literature Review: Conducting a thorough literature review to understand the existing research and frameworks related to your topic can be a daunting task.
  • Time Management: Balancing project work with coursework, internships, and other commitments can be challenging, especially when project deadlines approach.
  • Access to Resources: Access to financial databases, research journals, and software tools for data analysis may be limited, depending on your institution.
  • Complex Financial Models: If your project involves complex financial modeling and forecasting, mastering the necessary skills can be demanding.
  • Ethical Considerations: Dealing with sensitive financial data or conducting research in areas like insider trading or financial fraud requires careful ethical considerations.
  • Adviser Availability: Depending on your program and institution, finding an available and knowledgeable project advisor or mentor can sometimes be challenging.
  • Changing Regulations: If your project involves regulatory aspects of finance, keeping up with evolving financial regulations can be difficult.
  • Communication: Effectively conveying complex financial concepts and analysis results in a clear and understandable manner, especially to non-experts, can be a challenge.
  • Scope Management: Ensuring that your project is appropriately scoped and manageable within the available time and resources can be tricky.
  • Stress and Pressure: The pressure of completing a high-stakes project can lead to stress and burnout, which can affect your overall well-being.
  • Revisions and Feedback: Incorporating feedback from your advisor and making revisions to your project can be time-consuming and frustrating.
  • Originality: Ensuring that your project adds something new or innovative to the field can be challenging in a well-researched area.
  • Presentation and Defense: Presenting your findings and defending your project during a viva or presentation can be nerve-wracking.

Choosing the right topic from top 10 MBA finance project topics is like picking the perfect adventure for your academic journey. Make sure it’s something you love, relevant in today’s finance world, and that you have the tools you need. 

Whether you decide to be a risk-busting hero, a financial weatherperson, or a sustainability superhero, your project topic will pave the way for a successful career in finance. 

Embrace this opportunity to learn, grow, and contribute to the ever-evolving world of finance – it’s your ticket to an exciting and rewarding future!

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An Opportunity to Lead: The Value of an MBA

Monday, Apr 22, 2024 • Jeremiah Valentine : [email protected]

Introduction and Benefits of an MBA

Attaining a Master of Business Administration Degree from The University of Texas at Arlington is a way to level up your professional career. With an MBA students develop an understanding of multiple pieces of an organization. Students typically pursue an MBA because they want to advance to the next level in their career. An MBA allows students to move from a skill-based position to a leadership role. “In business you never have all the answers, but you have tools to pursue something that you may think works as a solution,” said James Brown, a Graduate Recruiter at the College of Business. According to the Harvard Business Review, graduates often land positions that place them on an accelerated path of leadership; an MBA degree can set you apart during the hiring process from fellow applicants. Becoming a leader requires a different skillset including advanced communication, strategic thinking and planning abilities, or maximizing personnel potential. An MBA degree develops these diverse skills to find solutions in any situation or industry. “You start to understand the bigger picture of how organizations work.” said James. The MBA program at UTA allows students to learn and utilize these tools in a social setting. You will gain valuable insight and knowledge from your professors and classmates who have experience in different industries, creating a unique classroom dynamic. U.S. News & World Report stated, “There is no other degree that provides the launching pad to many different possibilities to chart your next career destiny.” Recently, the College of Business’s Part-Time MBA was nationally ranked # 60 out of 269 in 2024 on the list of top graduate schools by U.S. News & World Report.

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Insider Perspective

I spoke to Scott Elbert, Director of Undergraduate Advising, about UTA’s MBA degree. He highlighted the different ways students could earn the degree and how it is still extremely valuable in today’s workforce.  Scott spoke about the relevancy of the degree and skills you can expect to learn, “I think an MBA is still extremely relevant. Generally speaking, people look at the MBA as your general business degree, a jack of all trades. The MBA gives students a blend of soft skills including sales and negotiations; gaining the ability to analyze data and finance spreadsheets for accounting. You get a great mix of all those different skills that will prepare you to go into a number of different roles.” UTA’s MBA degree offers students 13 different concentrations allowing for specialization. Students can also earn a graduate certificate after the completion of certain courses; maximizing their marketability while completing their MBA.

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FTC Announces Rule Banning Noncompetes

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Today, the Federal Trade Commission issued a final rule to promote competition by banning noncompetes nationwide, protecting the fundamental freedom of workers to change jobs, increasing innovation, and fostering new business formation.

“Noncompete clauses keep wages low, suppress new ideas, and rob the American economy of dynamism, including from the more than 8,500 new startups that would be created a year once noncompetes are banned,” said FTC Chair Lina M. Khan. “The FTC’s final rule to ban noncompetes will ensure Americans have the freedom to pursue a new job, start a new business, or bring a new idea to market.”

The FTC estimates that the final rule banning noncompetes will lead to new business formation growing by 2.7% per year, resulting in more than 8,500 additional new businesses created each year. The final rule is expected to result in higher earnings for workers, with estimated earnings increasing for the average worker by an additional $524 per year, and it is expected to lower health care costs by up to $194 billion over the next decade. In addition, the final rule is expected to help drive innovation, leading to an estimated average increase of 17,000 to 29,000 more patents each year for the next 10 years under the final rule.

Banning Non Competes: Good for workers, businesses, and the economy

Noncompetes are a widespread and often exploitative practice imposing contractual conditions that prevent workers from taking a new job or starting a new business. Noncompetes often force workers to either stay in a job they want to leave or bear other significant harms and costs, such as being forced to switch to a lower-paying field, being forced to relocate, being forced to leave the workforce altogether, or being forced to defend against expensive litigation. An estimated 30 million workers—nearly one in five Americans—are subject to a noncompete.

Under the FTC’s new rule, existing noncompetes for the vast majority of workers will no longer be enforceable after the rule’s effective date. Existing noncompetes for senior executives - who represent less than 0.75% of workers - can remain in force under the FTC’s final rule, but employers are banned from entering into or attempting to enforce any new noncompetes, even if they involve senior executives. Employers will be required to provide notice to workers other than senior executives who are bound by an existing noncompete that they will not be enforcing any noncompetes against them.

In January 2023, the FTC issued a  proposed rule which was subject to a 90-day public comment period. The FTC received more than 26,000 comments on the proposed rule, with over 25,000 comments in support of the FTC’s proposed ban on noncompetes. The comments informed the FTC’s final rulemaking process, with the FTC carefully reviewing each comment and making changes to the proposed rule in response to the public’s feedback.

In the final rule, the Commission has determined that it is an unfair method of competition, and therefore a violation of Section 5 of the FTC Act, for employers to enter into noncompetes with workers and to enforce certain noncompetes.

The Commission found that noncompetes tend to negatively affect competitive conditions in labor markets by inhibiting efficient matching between workers and employers. The Commission also found that noncompetes tend to negatively affect competitive conditions in product and service markets, inhibiting new business formation and innovation. There is also evidence that noncompetes lead to increased market concentration and higher prices for consumers.

Alternatives to Noncompetes

The Commission found that employers have several alternatives to noncompetes that still enable firms to protect their investments without having to enforce a noncompete.

Trade secret laws and non-disclosure agreements (NDAs) both provide employers with well-established means to protect proprietary and other sensitive information. Researchers estimate that over 95% of workers with a noncompete already have an NDA.

The Commission also finds that instead of using noncompetes to lock in workers, employers that wish to retain employees can compete on the merits for the worker’s labor services by improving wages and working conditions.

Changes from the NPRM

Under the final rule, existing noncompetes for senior executives can remain in force. Employers, however, are prohibited from entering into or enforcing new noncompetes with senior executives. The final rule defines senior executives as workers earning more than $151,164 annually and who are in policy-making positions.

Additionally, the Commission has eliminated a provision in the proposed rule that would have required employers to legally modify existing noncompetes by formally rescinding them. That change will help to streamline compliance.

Instead, under the final rule, employers will simply have to provide notice to workers bound to an existing noncompete that the noncompete agreement will not be enforced against them in the future. To aid employers’ compliance with this requirement, the Commission has included model language in the final rule that employers can use to communicate to workers. 

The Commission vote to approve the issuance of the final rule was 3-2 with Commissioners Melissa Holyoak and Andrew N. Ferguson voting no. Commissioners Rebecca Kelly Slaughter , Alvaro Bedoya , Melissa Holyoak and Andrew N. Ferguson each issued separate statements. Chair Lina M. Khan will issue a separate statement.

The final rule will become effective 120 days after publication in the Federal Register.

Once the rule is effective, market participants can report information about a suspected violation of the rule to the Bureau of Competition by emailing  [email protected]

The Federal Trade Commission develops policy initiatives on issues that affect competition, consumers, and the U.S. economy. The FTC will never demand money, make threats, tell you to transfer money, or promise you a prize. Follow the  FTC on social media , read  consumer alerts  and the  business blog , and  sign up to get the latest FTC news and alerts .

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Students Gather Data On Campus Squirrels As Part Of Urban Wildlife Research Effort

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A longtime favorite of students and frequent subject of fascination across social media , Texas A&M University’s sizeable campus squirrel population is getting even more time in the spotlight this year as student researchers seek to learn more about the animals’ behaviors.

Beginning this month, students in the  Texas A&M College of Agriculture and Life Sciences   Department of Rangeland, Wildlife and Fisheries Management (RWFM) will use various field techniques and statistical analyses to provide quantitative insight into the world of these bushy-tailed campus rodents.

Campus Wildlife Provides Unique Learning Opportunities

Of the eight squirrel species that call Texas home, the highly adaptable Eastern fox squirrel has seemingly found its niche in the open, park-like environments of universities across much of the state. With a variety of habitat options, an abundant food supply, and relatively few predators, it’s no surprise that these campus squirrels flourish.

Dr. Ty Werdel, RWFM assistant professor, said this provides the perfect opportunity to integrate accessible, field-based monitoring with academic coursework.

“The presence of urban wildlife on campus enables our students to conduct research and practice key technical skills in their own backyard,” Werdel said.

A man in a black shirt (Ty Werdel, Ph.D., assistant professor in the Texas A&M University Department of Rangeland, Wildlife and Fisheries Management) helps a student in a blue shirt and hat try to locate squirrels

Project Launches This Spring

Led by Werdel and RWFM graduate students, undergraduates enrolled in Techniques in Wildlife Management will set traps located in trees to capture 12 squirrels across campus. Once the animals are captured, students will collect data such as sex and weight and equip the squirrels with micro-GPS collars.

Werdel said these GPS collars, like very small pet collars, have no detrimental effect on the daily activities of the wildlife wearing them and will provide researchers with fine-scale spatial insight into their movement and behavior.

To mitigate stress on the animal and ensure human safety, only trained personnel will be allowed to handle the squirrels; however, wildlife students will assist in the process. Further, the trapping will take place only in the early morning or late evening hours to avoid the hottest portions of the day.

“It’s important for us to ensure this process results in the least amount of stress possible for the squirrels,” Werdel said. “Prior to even starting this work, we obtained a research permit from the  Texas Parks and Wildlife Department  and approval from the  Texas A&M Division of Research  Animal Use Protocol.”

An Eastern Fox squirrel maneuvers through tree branches after it was fitted with a small radio frequency collar

Information Collected Sheds Light On The Campus Squirrels

A man (Ty Werdel, Ph.D., assistant professor in the Texas A&M University Department of Rangeland, Wildlife and Fisheries Management) helps students with radio frequency gear

In addition to monitoring general movement patterns, the GPS collars, other survey methods and statistical modeling will enable students enrolled in two additional undergraduate courses — Wildlife Population Dynamics and Urban Wildlife and Fisheries — to determine the campus squirrel population, as well as home ranges and habitat preferences across the landscape.

For example, thanks to an existing geographic information system, GIS, database of campus trees, along with data on building density and roads, students can correlate squirrel activity and density with particular landscape features. This helps researchers better understand which campus elements squirrels most prefer or avoid.

Further, students will monitor and assess squirrel mortality, locate and monitor nesting dens, and estimate squirrel populations on campus based on surveys.

“This project will enable students to learn and implement an array of basic wildlife techniques including radio telemetry, census methodology, trapping, GIS and statistical analyses,” Werdel said. “Beyond gaining an understanding of the population dynamics of urban squirrels, this project is really about equipping our students with the skills needed to successfully enter the career field of wildlife management.”

Building On Existing Campus Data

This isn’t the first time Texas A&M students have investigated the behavior of campus squirrels. Twenty-five years ago, Dr. Roel Lopez, head of the Department of Rangeland, Wildlife and Fisheries Management and director of the  Texas A&M Natural Resources Institute , launched a similar project.

“At the time, urban squirrels had never been studied in Texas and had rarely been studied in the U.S.,” said Lopez, then an assistant professor.

This project spanned six years and led to numerous findings, including that male squirrels on the Texas A&M campus are more likely to die from  highway-related deaths  than females.

Department faculty were able to revive this project thanks in part to financial support from an alumnus of Texas A&M’s wildlife program.

“College Station and the Texas A&M campus have urbanized and changed drastically since the initial study,” Lopez said. “This will provide an amazing opportunity to see if these changes have affected how these animals use the landscape.”

Werdel said understanding the impact of urbanization on all wildlife species is extremely relevant as cities continue their outward expansion and overlap with wildlife habitat.

“The project’s primary objective is to prepare our students with the technical knowledge and skills needed to conserve and manage any number of wildlife species in an evolving environment,” Werdel said. “While this research is specific to our campus, students will be able to apply what they learn through this project to future wildlife management endeavors.”

This article by Sarah Fuller originally appeared on AgriLife Today .

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7 Best Websites for DIY Projects in 2024

H ey there! Want to do some fun projects around the house? These websites have lots of cool stuff to help you out. They've got ideas, inspiration, and easy guides to follow. Whether you're decorating or fixing things up, they've got what you need.

I always check out these websites when I want to do a project. They give me many ideas and show me how to do things step by step. Whether it's something simple or a bigger job, they make it easy.

  • HomeThreads.org - MSN Choice - Trust Score Rating: 5/5
  • HomesAdvancement.com - People Choice - Trust Score Rating: 4.9/5
  • ComeAwayHome.co.uk - Editor Picks- Trust Score Rating: 4.9/5
  • DWHome.org - Top Rated - Trust Score Rating: 4.9/5
  • Instructables.com - Trust Score Rating: 3/5
  • BuzzFeed.com - Trust Score Rating: 3/5
  • Bobvila.com - Trust Score Rating: 3/5

So if you're ready to do some projects, check out these websites. They have everything you need to make your home look awesome. Let's get started!

1. HomeThreads.org

HomeThreads.org is a go-to destination for DIY enthusiasts looking to unleash their creativity. With a wide range of project ideas and tutorials, this website provides detailed instructions and tips to help you achieve professional-looking results on a budget.

2. HomesAdvancement.com

Whether you're a beginner or seasoned DIY pro, HomesAdvancement.com offers a plethora of project ideas and resources to suit every skill level. From simple home repairs to ambitious renovation projects, you'll find comprehensive guides and expert advice to help you succeed.

3. ComeAwayHome.co.uk

ComeAwayHome.co.uk is your virtual workshop for all things DIY. Explore a diverse range of projects, from woodworking to crafting, and discover practical tips and techniques to enhance your skills. With detailed tutorials and inspiring ideas, you'll be empowered to transform your living space with confidence.

4. DWHome.org

DWHome.org is a hub for DIY enthusiasts seeking innovative project ideas and solutions. From upcycling furniture to mastering new techniques, this website offers a treasure trove of inspiration and guidance to help you unleash your inner handyman or handywoman.

Trusted Reviewed

Discover expert-reviewed articles from these trusted DIY websites:

HomeThreads.org

  • DIY Succulent Planter : Learn how to create a stylish succulent planter using inexpensive materials and simple techniques.
  • Repurposed Wood Shelf : Transform old wooden crates into a rustic-chic shelving unit with this easy-to-follow tutorial.
  • Painted Accent Wall : Add personality to any room with a bold painted accent wall. This article provides step-by-step instructions for achieving professional results.

HomesAdvancement.com

  • Kitchen Cabinet Makeover : Update your kitchen cabinets without breaking the bank. Follow this guide to refinish and repaint cabinets for a fresh new look.
  • DIY Floating Shelves : Create custom floating shelves to display your favorite decor items. This tutorial walks you through the process, from measuring and cutting to installation.
  • Outdoor Patio Renovation : Turn your outdoor space into a stylish oasis with these budget-friendly patio renovation ideas.

ComeAwayHome.co.uk

  • Macrame Plant Hanger : Elevate your indoor garden with a handmade macrame plant hanger. This article provides detailed instructions and video tutorials for beginners.
  • DIY Wall Art : Express your creativity with DIY wall art projects. From canvas paintings to woven tapestries, discover easy and affordable ways to adorn your walls.
  • Repainted Furniture : Give old furniture a new lease on life with a fresh coat of paint. Learn the basics of furniture refinishing and get inspired to tackle your next project.
  • Smart Home Upgrades : Transform your home into a smart home with these innovative DIY upgrades. From voice-activated lighting to automated thermostats, discover how to enhance convenience and efficiency.
  • DIY Home Security System : Protect your home with a custom DIY security system. This article guides you through the process of selecting and installing surveillance cameras, motion sensors, and more.

FAQs (Frequently Asked Questions)

1. are the diy projects on these websites suitable for beginners.

Yes, each website offers a range of projects tailored to different skill levels, including beginners. You'll find plenty of step-by-step guides and tutorials to help you get started.

2. Do I need specialized tools to complete these DIY projects?

While some projects may require specific tools, many can be completed with basic tools that you likely already have at home. Each tutorial will outline the necessary materials and tools upfront.

3. Are the materials for these DIY projects affordable and easy to find?

Yes, the projects featured on these websites typically use common materials that are readily available at hardware stores, craft stores, or online retailers. You can also often repurpose items you already have at home.

4. Can I customize the DIY projects to suit my personal style and preferences?

Absolutely! DIY projects are inherently customizable, and the tutorials provided serve as a starting point for your creativity. Feel free to adapt the projects to reflect your unique taste and vision.

5. How can I get help if I encounter difficulties with a DIY project?

Most of these websites offer resources for troubleshooting common issues and may have community forums or customer support channels where you can seek assistance from fellow DIY enthusiasts or site administrators.

6. Are the DIY projects environmentally friendly?

Many DIY projects emphasize sustainability by promoting upcycling, repurposing, and using eco-friendly materials whenever possible. Look for projects that prioritize environmental consciousness if that's important to you.

7. Can I share my own DIY projects on these websites?

Some websites may have opportunities for users to submit their DIY projects for consideration to be featured on the platform or shared with the community. Check the submission guidelines for each website for more information.

8. Are there any safety precautions I should keep in mind when undertaking DIY projects?

Safety should always be a top priority when working on DIY projects. Be sure to read and follow all safety instructions provided in the tutorials, wear appropriate protective gear, and use caution when handling tools and materials.

9. Can I use these DIY projects to improve my rental property?

Absolutely! Many of the projects featured on these websites are renter-friendly and can be easily customized and removed when it's time to move out. Just be sure to check your lease agreement and get permission from your landlord if necessary.

10. How can I stay motivated and inspired to continue with DIY projects?

Surround yourself with inspiration by following these websites on social media, joining online communities, and connecting with fellow DIY enthusiasts. You can also set goals, break projects into manageable tasks, and celebrate your accomplishments along the way.

Other Resources:

  • What is Home Automation and How to Implement It? By EMILY M. - DWHome.org
  • 10 Creative and Memorable Ways to Celebrate Your 30th Birthday By Sarah J. - HomeThreads.org

Hey there! Want to do some fun projects around the house? These websites have lots of cool stuff to help you out. They've got ideas, inspiration, and easy guides to follow. Whether you're decorating or fixing things up, they've got what you need.

COMMENTS

  1. 18 Exciting MBA Marketing Project Ideas & Topics For Beginners [2024]

    Here are some of the best marketing topics for MBA project. 1. Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone's Growth. ZooZoo was launched in the year 2008 during the IPL and it gave the Vodafone marketing strategy a huge boost.

  2. Top 100 MBA Project Topics [Updated 2024]

    Embarking on an MBA project is an exciting opportunity to apply your knowledge and make a tangible impact. Whether you're delving into finance, marketing, human resources, operations, or entrepreneurship, there's a vast landscape of topics to explore. Remember, the right project topic can be the launching pad for your career, so choose wisely.

  3. MBA Marketing Project Topics: Comprehensive Guides & Ideas

    Projects MBA is a one-stop platform offering MBA projects, professional resume writing services, and IT courses. It's designed to boost academic and career skills for success in business and IT sectors. Annapoorna Block, 5th Floor, beside Metro Station Ameerpet, Hyderabad, Telangana 500016; 636 636 3333; [email protected]

  4. Final year project topics for MBA marketing students

    An MBA in marketing opens up doors for a realm of possibilities to start your career in marketing. From strategic thinking, market research, brand management, and digital marketing to content creation and social media management, you will learn many skills and essential project management tools to help you take the first step or progress in the marketing domain.

  5. MBA Research Topics In Business (+ Free Webinar)

    Here, we'll explore a variety of research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership. NB - This is just the start…. The topic ideation and evaluation process has multiple steps.

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  10. Market Research Analyst Career Overview

    They conduct market research and collect data to stay informed on upcoming trends. Many industries require market research, so analysts enjoy a strong employment outlook. The Bureau of Labor Statistics (BLS) projects a 22% growth in market research analyst positions from 2020-2030, much faster than the average projected growth for all occupations.

  11. 71+ Research Paper Topics & Ideas for Marketing Students

    Nonprofit Marketing. Market Segmentation & Targeting. Internet Marketing. Marketing Planning & Forecasting. Product Design & Positioning. Direct Marketing. Advertising. Purchasing & Materials Management. Hopefully, these marketing thesis topics will help you come up with a few topics of your own.

  12. The Role of Research in Shaping MBA Projects

    Market Analysis: Market research is essential for MBA projects in fields such as marketing, finance, and entrepreneurship. By conducting thorough market analysis, MBA students can identify ...

  13. Choosing the Right MBA Capstone Project Topic: A Guide

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  14. (PDF) 50 MBA MARKETING PROJECT TOPICS

    50 MBA MARKETING PROJECT TOPICS 1. Reliance Infocomm - marketing 2. Hero honda - marketing 3. In-depth analysis of Hong Kong & shanghai banking corporation - finance 4. to know about financial analysis of airtel 5. Reliance petroleum (consumer buying behavior) 6. Leads generation in sync with sales force survey of HCl 7.

  15. Center for Marketing Research

    The MBA concentration of Marketing Research Insights and Analytics (MRIA) is a unique program that equips future marketing intelligence leaders with the capability to understand business problems and opportunities and address them with effective plans, programs, and analytics that lead to business solutions and recommendations.

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    The following is a list of thirty ideas for MBA capstone projects: Develop a marketing plan for a new product or service launch. Conduct a customer satisfaction survey and analyze the results. Develop a social media strategy for a business or organization. Create a financial plan for a small business.

  17. Best Topics For MBA Marketing Projects to Stand Out

    Top 10 MBA Project Topics for Marketing. 1. Use Of Artificial Intelligence In Marketing. 2. Developing Effective Online Customer Acquisition Strategies for a New-Age Furniture and Appliance Rental Startup. 3. Impact of Customer Service on Customers in the Telecom Industry in the Last 10 Years. 4.

  18. MBA Marketing Projects

    An Analysis of Consumer's Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer's behavior and offline shopping customers behavior. The duration of the project is 60 days. OBJECTIVES OF RESEARCH. 1.

  19. Top 15 MBA Project Topics & Ideas In 2024 [For Freshers]

    An MBA project exploring the shifts in the trends associated with digital marketing in the Indian sectors, both private and public, can be quite a pertinent area for a project at the MBA level ...

  20. (PDF) MBA RESEARCH PROJECT REPORT

    In large companies, the marketing department has many roles. It determines the promotional mix, establishes the budget, allocates resources, coordinates the campaign, supervises any outside resources, and measures the results. Manufacturers often develop a promotional mix for each segment of the distribution channel.

  21. MBA Marketing Project Topics for Final Year

    Our projects are well-catered and cover broader aspects of MBA marketing as per the requirements of the students. These include marketing communication, market research, social media, sales and distribution, branding and positioning, etc.

  22. Top 10 MBA Finance Project Topics [Updated 2023]

    Other 42+ MBA Finance Project Topics. Financial Risk Assessment in [Specific Industry] Analysis of Investment Strategies in [Industry/Company] Predictive Modeling for Stock Price Forecasting. Impact of Economic Indicators on Stock Market. Mergers and Acquisitions: Case Studies and Valuation.

  23. An Opportunity to Lead: The Value of an MBA

    An MBA degree develops these diverse skills to find solutions in any situation or industry. "You start to understand the bigger picture of how organizations work." said James. The MBA program at UTA allows students to learn and utilize these tools in a social setting.

  24. FTC Announces Rule Banning Noncompetes

    Today, the Federal Trade Commission issued a final rule to promote competition by banning noncompetes nationwide, protecting the fundamental freedom of workers to change jobs, increasing innovation, and fostering new business formation. "Noncompete clauses keep wages low, suppress new ideas, and rob the American economy of dynamism, including from the more than 8,500 new startups that would ...

  25. Students Gather Data On Campus Squirrels As Part Of Urban Wildlife

    An Eastern Fox squirrel maneuvers through tree branches after it was fitted with a small radio frequency collar as part of a research project conducted by the Texas A&M University Department of Rangeland, Wildlife and Fisheries Management department that tracks movements and habit usage on Wednesday, April 17, 2024, in College Station, Texas.

  26. Scaling Solar+ for Small and Medium Commercial Buildings

    This project focused on developing and validating technology that can lead to market scaling for resilient Solar+ microgrids (systems combining solar, batteries, or other equipment) at small commercial buildings. The research project deployed a Solar+ microgrid at a fueling station and convenience store operated by the Blue Lake Rancheria Tribe in Northern California near the cities of Arcata ...

  27. 7 Best Websites for DIY Projects in 2024

    1. HomeThreads.org. HomeThreads.org is a go-to destination for DIY enthusiasts looking to unleash their creativity. With a wide range of project ideas and tutorials, this website provides detailed ...