personal statement for entrepreneurship

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Entrepreneurship Personal Statements Samples For Students

21 samples of this type

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Good Personal Statement On Description Of Your Research Interest

Personal statement, good business leaders create a vision, articulate the vision personal statements examples, business ownership: my dream, my vision.

passionately own the vision, and relentless drive it to completion.”

Example Of Personal Statement On Entering Another Adventure: Achieving Another Goal

[Your instructor’s name] [Your course title]

When living in southern China, I experienced the thrill of business ownership. In , I established an online second-hand business selling a select line of clothing. I had the support of parents with my father being a successful businessman and mother working as a banker. However, this first business venture only lasted three months closing with a net profit of $3,000.

When moving to the United States in 2013, my academic goal was to

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Introduce My Educational Background, And Convince My University That I Satisfy English Personal Statement Example

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Greetings! My name is [Name of Applicant]. I am applying for admission to [Name of University]'s Graduate School Entrepreneurship and Management Program. I strongly believe that completing this graduate program will prove mutually beneficial to me and to other people in the long run due to five main reasons: my skills, my work experience, a desire for lifelong learning, a service-oriented attitude and a penchant for duplication.

Free Personal Statement About Goals As A Social Work Professional

Commitment to helping children and families, ma program comparative business economics personal statements example.

As a child growing up in a family interested in business, I developed a passion to learning mathematical numbers and how they relate to the bottom line income, earnings, and profits. From the days of my High School, I envisioned bigger and better times and profits if and when I started my own business. Globalization and technological advances made me realize that I could play a pivotal role in converting small family businesses into a national or even international powerhouse.

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<Put your full name here> <Put your professor’s / supervisor’s name here> <Put your course here> <Put the date here>

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Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

Book a free demo

Learn how BridgeU can help students research a wider range of vocational courses.

Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

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Must-Have Entrepreneurial Skills for Aspiring Business Owners

• 25 Aug 2020

What comes to mind when you hear the word “entrepreneur”?

Maybe you picture a talented college dropout, or a seasoned business professional with a knack for predicting the next big thing. Whatever the persona, replace it with yourself.

There’s no specific demographic or personality profile of a successful entrepreneur . No matter your age, race, gender, sexual orientation, socioeconomic status, or upbringing, you can be an entrepreneur if you have the dedication, drive, and business skills.

Access your free e-book today.

Are Entrepreneurs Born or Made?

Whether entrepreneurship is a mix of innate traits or learned abilities is a constant debate. While risk tolerance, resilience , innovation , and creative problem-solving can provide a head start, they aren’t the only qualities to becoming an effective business owner.

Unlike personality traits and demographic details, you can learn and practice entrepreneurship through education, training, and experience. By taking advantage of growth opportunities, you can build valuable skills and generate innovative ideas to achieve business success.

If entrepreneurship is a path you’d like to pursue, use this list to take stock of your strengths and weaknesses and determine which skills to develop before launching your venture .

Check out the video below to learn more about what it takes to be a successful entrepreneur, and subscribe to our YouTube channel for more explainer content!

6 Skills All Entrepreneurs Need

1. finance skills.

Finance skills, such as budgeting and financial statement analysis , are necessary for running a business.

Creating a reasonable budget and sticking to it can be the difference between your venture’s success and failure. By learning this essential finance skill, you can avoid overspending and appropriately allocate company resources.

It’s also imperative to know how to read and prepare financial statements , including a balance sheet , income statement , and cash flow statement . Aside from being required for reporting and tax purposes, these documents help you track performance, make future projections, and manage expenses. They can also be useful to investors and banks that are considering funding your startup because they show your business’s financial progress.

2. Networking

Your network is one of your greatest assets. Networking can enable you to not only meet like-minded professionals but build your future team and keep a finger on your industry’s pulse.

Your professional network can comprise:

• Former and current co-workers
• Alumni from educational institutions
• Professors and teachers
• Industry leaders and speakers
• Past and present clients
• Friends and family members
• Business professionals in your geographic area
• Fellow entrepreneurs with similar interests, responsibilities, and goals

Identify and reach out to people in your network who can guide you in your entrepreneurial journey and inform your decision-making . Ask them about their businesses, how long they’ve been in their industries, and lessons they’ve learned from successes and failures. Perhaps they’ve started several companies and can offer valuable advice about raising funds, developing products, and building a client base. They may even be able to connect you to contacts whose work aligns with yours.

In addition to leveraging your network, expand it. One way to do so is by signing up for networking events in your area or industry, such as HBS Online’s annual Connext conference, where learners from around the world come together to network, engage, and learn from HBS leadership and faculty.

LinkedIn is another valuable way to connect with others. Using the platform’s feed and recommendation algorithm, you can find professionals with whom you have shared connections and similar interests and job titles. Don’t be afraid to send a note introducing yourself to a new contact.

Related: How Leaders Develop and Use Their Network

3. Speaking Confidently

The importance of speaking confidently as an aspiring entrepreneur can’t be overstated. Whether pitching to investors , communicating with clients, or making conversation at an event, the way you talk about your business and its potential can influence how others see it, too. Showing a lack of confidence can deter investors from funding your venture and lead customers to question their decisions to buy from you.

Remember: You are your business’s biggest advocate. If you’ve achieved a milestone like product-market fit , share that with others.

People may doubt you along the way, but you should never be one of them. Confidence can make all the difference when it comes to attracting and retaining customers and investors.

4. Accepting and Acting on Feedback

To succeed as an entrepreneur, you must be eager to receive feedback and act on it. This requires staying humble and accepting that your idea of your product’s perfect version may not resonate with your target customers.

“Pinpointing your target customer is a critical early step in the startup business model development process,” Harvard Business School Senior Lecturer Jeffery Bussgang says in the online course Launching Tech Ventures .

One way to gather feedback is by conducting customer validation interviews to solicit constructive criticism regarding your product, proposed business model , and assumptions you’ve made about users.

You may also garner feedback from investors, more experienced entrepreneurs, and friends and family—and some of it may be unsolicited. You’re not required to implement all their advice, but it’s beneficial to consider it. Would their suggestions increase your product’s quality, value, or user experience? If the answer is “yes,” make those improvements.

Related: 5 Key Pieces of Advice for Aspiring Entrepreneurs

5. Recognizing Patterns

Pattern recognition—in data, market trends, and user behavior—is an often-overlooked entrepreneurial skill.

For instance, identifying patterns in cash flow statements can enable you to make predictions about future cash flows. When observing market sales data, you can identify seasonality or other time-related trends that inform long-term goals.

Recognizing patterns can also help you to excel in your industry. If entering the tech space, you must understand the common challenges and patterns of what Bussgang calls “tough tech ventures” in Launching Tech Ventures . For example, health care settings involve many ethical issues around patient-facing products due to data privacy and Health Insurance Portability and Accountability Act (HIPAA) regulations.

When observing how users interact with your product, pay attention to how they react to specific elements and what questions arise. If your product is an app, perhaps you identify a pattern among teenage users who download it and immediately open the chat function. You can use trends to learn more about customers’ motivations and improve your product to better fit their needs.

Related: 7 Questions to Ask for an Insightful User Interview

6. Maintaining a Growth Mindset

As an aspiring entrepreneur, it’s critical to have a growth mindset . A growth mindset involves perceiving intelligence, abilities, and talents as learnable and capable of improvement, as opposed to a fixed mindset, which entails believing those same traits to be inherently stable and unchangeable.

One professional who demonstrates the growth mindset is Maggie Robb , vice president of operations at Spire Health. Robb knew she had a lot to learn when making the transition from a large corporation to a Silicon Valley startup and decided to take the online course Entrepreneurship Essentials to strengthen her entrepreneurial skills.

“While I have a deep business background, I wasn’t well versed in several important aspects of entrepreneurship, like investment structure, fundraising, and valuation,” Robb says.

In addition to bolstering her knowledge of those topics, Robb says the course helped her recognize the value of testing and iteration in the entrepreneurial process.

“While not something I was completely unfamiliar with, I realized the importance of it within a startup,” Robb says. “It made me look at our resource allocation in a different way, compared to traditional companies with established products.”

Robb’s story imparts a vital lesson: Your skills aren’t fixed but rather result from effort, practice, and persistence. By maintaining a growth mindset, you can avoid taking your skills for granted and capitalize on opportunities to grow and improve throughout your career.

Developing Your Entrepreneurial Skills

Entrepreneurship is a journey that requires dedication, drive, and hard work. One thing it doesn’t require is fitting a specific demographic.

With financial literacy , networking skills, confidence, the ability to accept feedback and recognize patterns, and a growth mindset, anyone can pursue entrepreneurship.

As long as you’re willing to strengthen your entrepreneurial skills, you can successfully position yourself to start your own company.

Are you interested in bolstering your entrepreneurship skills? Explore Entrepreneurship Essentials and Launching Tech Ventures , two of our online entrepreneurship and innovation courses. If you aren't sure which is the right fit, download our free course flowchart to determine which best aligns with your goals.

This post was updated on July 28, 2023. It was originally published on August 25, 2020.

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Letter of Recommendation

Application Resume/CV

Waiver Request Letter

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Personal Statement

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Entrepreneurship Personal Statement

An entrepreneurship personal statement is very essential especially in the field of business and entrepreneurship. A personal statement to study social entrepreneurship indicates your interest and ambitions as a person in studies that involve starting up your own venture so as to implement solutions to social, cultural and environmental issues.

Our professional  personal statement writers service can provide you with the best help and support during your application process and we give the best advice and samples to help you write by yourself. So make sure you follow our business management goal essay guide for the best admission essay writing tips!

How to Make Your Entrepreneurship Statement Win

• You should make the SoP for MBA in entrepreneurship convincing enough, state academic interest in the future, relate it to the future and also how it can change the world in the future.
• Be a bit rational while expressing yourself. Explain how the opportunity changes the world and is not just for eventual financial gain.
• Be specific enough as well while expressing yourself. If there is a particular book that inspires you, talk about it. This is advisable since it shows you know what you are talking about.
• To stand out, you could make references to sources that are not in the A level syllabus. This depicts some kind of independence in reading and a high level of creativity as well.

Checklist of What to Include in Your Entrepreneurship Personal Statement

Some of the must-haves in innovation and entrepreneurship personal statement include:

• A clear outline of how you have pursued your interest on the subject matter beyond classwork and beyond your current syllabus. This includes further reading, after which you can give critical views or reflective opinions of the study.
• A perfect reflection on your experiences and the lesson you have learned from them and their positive contributions to your interest tor the subject in context. These could be engaging in voluntary work, work experience, visits as well as competitions.
• A list of transferable skills which you intend to bring to the table if given that chance. These include the ability to work independently and without supervision, teamwork, appropriate time management, leadership and organizational skills including many others.

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Things to Avoid in Your Entrepreneur Personal Statement

There are a couple of things that you need to avoid completely so that you are able to come up with an exemplary personal statement. Some of these things include:

• Overselling yourself. Some people go overboard with their SoP for MBA in entrepreneurship by overdoing the part where they get to talk about themselves. One should be as modest as possible to avoid pissing off the admission department and in this way you reduce your chances of selection.
• Plagiarizing content and ideas. Many people just visit the internet when tasked to come up with an excellent write-up. Some also use the content from statements of successful applicants while forgetting that you are supposed to give a personal account from your own point of view.
• Spreading across many subject topics while addressing them shallowly. Most candidates are always eager to impress the selection committee and in this way, they end up addressing too many themes while being quite shallow with the details for each one of them.
• Being too wordy and using a lot of vocabulary. Some people make it difficult for themselves by using too much technical jargon so as to make a mark to the selection committee. Some also use very many words while beating about the bush instead of hitting the nail on the head with the exact and precise words needed.

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• Our writers for the entrepreneurship personal statement or biomedical science personal statement are experts at what they do base on the years of experience they have. They make sure they revise and proofread your work a couple of times before submitting it to you so that it is perfect.
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Outstanding MBA Personal Statement Examples

Introduction.

Applying to an MBA program is a lengthy process that involves multiple steps and numerous requirements. Some parts of the process are relatively simple, such as academic transcripts or test score submissions. 

Other parts are more complex and require more from you, such as the MBA essay(s) that you’ll likely have to submit. Of course, every bit of information you include in your application is vitally important because your application will be considered in its entirety before any decisions regarding your candidacy are made. 

However, certain portions of your application may hold more weight than others. There is no doubt that grades are important, and having a high GPA or an exceptional GMAT score certainly helps improve your chances of acceptance. 

Yet, numbers don’t leave much room for standing out, which is necessary when considering the sheer amount of applications MBA admissions committees have to sort through. However, writing an outstanding MBA personal statement is your chance to do precisely that. 

An exceptionally well-written personal statement could be the gateway to your success and could land your name on a shortlist for an interview invitation to the business school of your choice, getting you that much closer to an acceptance to a future MBA program. 

On the other hand, “ An essay that reveals any weakness in your candidacy could quickly put you in the reject pile,” so the stakes are high when you get to this point in your application. To learn more about where you should start, how you can ensure that your MBA personal statement makes you stand out, and what kinds of things you should avoid writing about - read on.

What is an MBA Personal Statement?

An MBA personal statement introduces you to the school’s admissions committee that you’re applying to. It is also an opportunity for you to show them what you could potentially contribute to the community that exists at their school.

For most schools, your chance to write a personal statement comes with your responses to the MBA essay questions. Each school has its own requirements when it comes to the MBA essay. There is only one essay prompt for some schools, and for others, there are multiple questions that you must answer. 

Similarly, some schools have word requirements that limit either the minimum or maximum word count that you can use for your answers, whereas others provide the question and let you decide how much to contribute.

Although each school has topics they typically like to cover, many schools change their questions from year-to-year, but some general themes tend to reoccur quite often in these kinds of prompts. One theme that often comes up has to do with your interest in the school or how you envision yourself fitting into the school’s program. 

For example, the Wharton School of Business at the University of Pennsylvania requests their applicants to answer “What do you hope to gain professionally from the Wharton MBA?” They also ask “how do you plan to make specific, meaningful contributions to the Wharton community?” 

Other schools are more interested in the theme of self-reflection. The University of Chicago’s Booth School of Business , for example, wants to learn “more about you outside of the office,” and they request that you take their essay as an “opportunity to tell us [them] something about who you are.” 

For many schools, the theme of goals and ambitions is a popular topic. At NYU Stern , they ask applicants, “What are your short and long-term career goals?” and  “how will the MBA help you achieve them?”Another major theme shared by many schools is that of leadership. 

Berkeley Haas requires that applicants consider how “the definition of successful leadership has evolved over the last decade and will continue to change,” and they’re interested in knowing “What do you need to develop to become a successful leader?” Although some schools branch away from these general subjects, these themes tend to be the most common, so the chances are good that you may have to write about one or more of these topics in your MBA personal statement.

Top Tips on Writing an Outstanding MBA Personal Statement

Focus on the question.

You’re going to want to keep in mind several things while you’re writing your MBA personal statement. One of the things is that you maintain a steady focus on the actual question(s) asked throughout your essay. Of course, the questions are often very open-ended and allow you to answer them in a variety of ways. 

Once you’ve chosen a path, try your best to stick with it and continuously remind yourself of the task at hand, so you can question whether you’re straying too far from what you’re trying to write about. Staying on topic and focusing on the question at hand will also help prevent you from wasting space and time on irrelevant information. 

Although the admissions committee probably doesn’t have a distinct black and white answer to the question that they’re asking, they are still looking for an answer, so make sure that you’re not just providing them with an autobiography. 

Writing about your strengths and experiences is still necessary, so make sure you cover any  relevant strengths and experiences in accordance with the theme and question. Although admissions committees are generally interested in applicants who write unique content, it is important to avoid getting too far off track with your MBA personal statement. There is still a question at hand to answer, with directions that must be followed, so don’t write about whatever you please.

Show Your Passion

A good, compelling MBA personal statement is chalked full of passion. If you let your passion shine through in every line, you’re bound to grab the attention of the admissions committee that reads your application. No business school is interested in an applicant that lacks passion and enthusiasm. 

The main goal of each school is to fill their cohort with future leaders, who are passionate and driven to succeed. Let them know what kind of  business goals you have in mind and give them an idea of your ultimate ambitions. Whether you want to create a startup, start a nonprofit, or even move up within the ranks of the company that you’re already working for, let the admissions committee in on how you view your future in the business world.

With that said, make sure it's overtly clear why that envisioned future has ignited a passion inside of you that has pushed you to apply for an MBA program. Ensure that you go back to the source of your ambitions and give them an idea of where your passion originally stemmed from. Doing this will help them understand your aspirations better, and it will also give them a better overall understanding of who you are at your core.

Get to Know the School

It should also be evident in your MBA personal statement that you’ve invested time into getting to know the school that you’re applying to. Schools differ from each other in varying ways, and each of their MBA programs have distinct features that set them apart from one another. 

If you can demonstrate an understanding of the school’s missions, values, and goals in your personal statement, it will let the admissions committee know that you’ve done your research. Knowing these things will also help you tailor your MBA personal statement to meet some of the school’s criteria. 

Once you know the goals of a school, you can detail various ways that you’re capable of contributing to them. Once you know their values, you can show them various traits, which you possess, that align with those values. Once you know what their mission is, you can highlight ways in which your mission is similar. 

Of course, it isn’t necessary to reflect every single virtue that the school values in your MBA personal statement, but if you’re able to make enough of these connections between yourself and the school, they’ll see that you’re a good fit for a future cohort, increasing your chances of acceptance into one of their programs. 

Let the admissions committee know why you feel their MBA program is the best fit for you. If you can think of some specific things that their program provides, such as experiential learning or internships, mention why these opportunities excite you. Additionally, if a particular member of their faculty or a specific course interests you, explain where your appeal is coming from. 

There are many ways for you to gain more information about a school that will be useful during this portion of your personal statement. You can check out the school’s website, reach out to department heads, look into previous or current students’ profiles, look at the school’s online forums and social media groups, and even attend their events scheduled for prospective students.

Highlight Your Leadership Qualities

Upon closer inspection of some business school websites, it will be apparent that most of them value leadership above all else. Essentially, all business schools are looking to fill their cohorts with students who will become global leaders in the future. 

If you can show a school’s admissions committee that you have leadership qualities and that you have the potential to be a great leader, it will undoubtedly pique their interest in you. The best way to do this is by providing an insight into your motivations, strengths, and capabilities by emphasizing experiences that you’ve had, which present you as a proactive person who takes charge of the situations. 

You don’t need to describe some grand situation where you made a global impact. However, if you’ve taken the initiative to lead a local fundraiser, or you’ve started a club and led them to a set goal, these are the kinds of experiences that are worth mentioning because they will portray you as a leader.

Back-Up Your Claims

It is of vital importance that you don’t merely tell admissions why you’re a good fit for their school, or that you’re a strong leader, or that you have what it takes to make it in the world of business. Instead, you must show them all of these things by backing up your claims with examples. 

Your claims will feel empty and baseless if you don’t have real-life examples to back them up. Rather than telling a school how resourceful or imaginative you are, tell them an anecdotal story that helps them independently draw this conclusion . 

You can describe a situation when you made use of connections you have within your community to get something done that would benefit everyone or a time when you had to come up with a creative solution to a setback that you were facing. 

Unlike general statements, stories are memorable and will be hard for admissions committees to forget about you if you tell them a story that shines a light on your best side. Keep your stories brief and to the point, but include the necessary details to illustrate the points you’re trying to make.

Mistakes to Avoid While Writing an MBA Personal Statement

Don’t be too eager to please.

Many people make a common mistake when writing their MBA personal statement by focusing too much on writing exactly what they believe the committee wants to hear. In other words, trying too hard to please the admissions committee can sometimes have the opposite effect. 

When taking on an MBA essay, if you write what you think the admissions committee is expecting, you’ll waste a perfect opportunity to show them your actual value to their program, and you’ll likely blend in with the rest of the applicants. 

Each admissions committee has boxes that they are looking to tick, and the overall goal is for you to tick as many or all of those boxes as possible in a natural manner. If your aim is fitting the bill, it will be obvious and will detract from your chance to come across as unique. 

It will also make for a dull and underwhelming MBA personal statement. Beyond fulfilling specific requirements, you should demonstrate that you have character. Don’t be afraid to break the mold, at times, if it will allow you to open up more and share something genuine about who you are. 

Diversity is essential at any business school because diverse perspectives are what make a cohort attractive and interesting. So, think of how you can contribute to this diversity and embrace your authentic self when you craft your MBA personal statement.

Avoid Summarizing Your Résumé

By the time that an admissions committee gets to your MBA personal statement, the chances are good that they’ve already read through your résumé . Thus, there is no need for you to restate information directly from your résumé during your MBA personal statement. 

The admissions committee has that information already, and you can trust that they will not forget it if it is worth remembering.  By the time they get to your personal statement, they are craving something original and fresh. 

The purpose of a résumé is to list your relevant experience, but the purpose of an MBA personal statement is to show why that experience matters and why it sets you apart from all the other applicants. 

If you want your essay to be captivating, you must draw the admissions committee in with your storytelling skills. Use vivid descriptions to bring the stories that you’re telling to life and take the admissions committee on a journey that demands their attention.

No Need to Apologize

A general rule to keep in mind when writing your MBA personal statements is to avoid making any apologies. If there is a portion of your application that you aren’t feeling overly confident about, don’t draw attention to it. 

It might feel like you must explain yourself, whether this means justifying a lower than average GPA or test score or why there is a gap in your employment. 

However, your MBA personal statement is a limited opportunity for you to convince an admissions committee of your candidacy for their program, so spending time on things that don’t accentuate your best side is a waste of valuable time and words. Rather than apologizing for your potential downfalls, draw the admissions committee’s attention away from those parts of your application. 

Give them a good reason to naturally forget those things by wowing them with an MBA personal statement that highlights all of the reasons you are the ideal choice for their next cohort. The only time it is acceptable to explain your shortcomings is if the essay question specifically asks about them.

Outstanding MBA Personal Statement Examples 

Goals essay example.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Sample Introduction:

Prior to COVID, I dreamed of a future as an entrepreneur building on my mother’s example of using business to make a difference in local communities. 2020, however, afforded me the opportunity to simultaneously begin pursuing the impact I hoped to make, even without my own venture, by participating in [Name] and [Name] recruiting efforts, while pausing to reflect on those aspirations.

Though I would still like to build on my mother’s legacy of community-minded entrepreneurship, I believe I will be able to make the most direct impact by founding my own venture capital fund that incubates companies from seed to late stage. My three years at [Company] have helped me develop analytical and operational skills necessary to be a thoughtful founder, but a Wharton MBA will help me refine my leadership style, as well as help me adopt the mindset of a community-minded investor.

Sample Body Paragraph:

With a flexible core foundation, I will use my time at Wharton to focus on classes that will uniquely help me achieve my goal. As a double major in Business Economics and Public Policy and Entrepreneurship & Innovation, I will not only understand the best way to use business to improve a community with classes like “Urban Public Policy and Private Economic Development,” but I can also study different methods to bring solutions to life with classes like “Venture Capital and Entrepreneurial Management” and “Finance of Buyouts and Acquisitions.” Best of all, I can begin applying and practicing what I have learned in the classroom by working with the [Company] or spending a semester in [Place] with the robust [Community] in the [Area].

Sample Conclusion:

After graduating, I intend to be an active alumni, joining the Alumni Angel group, as well as serving as a mentor for Wharton students. Bolstered by my experiences inside and outside the classroom, I will be ready to make my mark on the Venture Capital world, bringing more equitable access to financial resources for entrepreneurs of color. When I do, I know that I will have the support of my Wharton community behind me.

Why it Works:

This is a fantastic sample of a MBA personal statement for many reasons. Firstly, the applicant doesn’t waste any time and gets right into an explanation of their personal goals and aspirations at the beginning of their essay, which then ties into a brief explanation of the source of their inspiration. 

They also highlight their opportunistic nature by showing how they took advantage of the situation when COVID began. They consistently reference specific parts of the Wharton MBA program they’re interested in, such as some specific classes they intend to take. They also mention how they plan to use their experience at Wharton to make their dream a reality.

Contributions Essay Example

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

While I may have a few years before launching my own fund to transform local communities, during my time at Wharton, I intend to be an active participant in Wharton’s Anti-Racism goals, fighting to bring equity and inclusion with the same passion I have brought to my office and B/LX network. I want to help usher in a new era at Wharton focused on today’s business concerns where diversity and inclusion are top of mind.

I plan to be an active member of whatever initiatives are formed with student involvement seeking to effect that change, such as the Wharton Graduate Association (WGA). As a member of the [Organization], I can work with my peers to network in our hometowns to increase [Ethnicity] participation in MBA programs, which has been historically under-represented, as well as welcome prospective students as a host during [Initiative], to ensure that all who are interested feel welcome the moment they approach this school.

I have learned through my work at [Company] that one needs to bring in allies to improve diversity - cultivating a strong affinity group is a start, but not enough. As a member of the [Group], I will support Wharton founders, specifically ones with social ventures addressing poverty and inequality in the greater [City] community, thus growing student-funded entrepreneurship with a social benefit. As a fellow, I will also be able to further hone my own sense of leadership to understand the best way to motivate people to prioritize community benefit.

When not focused on ventures and leadership, I plan to school fellow students in the Tennis Club, share meals with the Wharton Food Club, and continue bragging about California’s Cabernet Sauvignons to the Wine Club. I envision my Wharton experience moving beyond the classroom to build an alumni cohort to last a lifetime, supporting each other to overcome the challenges we will inevitably face as we become next generation leaders.

This MBA personal statement is yet another strong sample. This applicant has clearly done their research and has discovered that they have a goal in common with the school they’re applying to. They focus on this shared goal and highlight how they intend to achieve progress towards it by working together with the school and its community. 

They make sure to back up their claims with examples of relevant work experience  that is in line with this vein of thought. Doing this demonstrates focus and shows that they are serious about their passions. 

Their conclusion further reinstates the fact that they are familiar with what the school has to offer, and it also flushes their personality out a little more. It also helps the admissions committee to envision the applicant fitting into the school’s community in various ways.

Self Reflection Essay Example

Essay 3: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Disability has always been close to home; my family and community have a long and painful history of degenerative disease. I often think of my uncle, who steadfastly refused to let others help him eat meals following a string of kidney surgeries, and to my grandfather, suffering from neurodegenerative decline, who would rather exert excruciating effort to walk up a flight of stairs than ask me to get reading glasses from his bedroom.

It dawned on me that a reliance on others to move through daily life slowly chips away at one’s humanity; that lost independence is a common denominator of disability, and it impacts people almost as meaningfully as the underlying medical condition does. While various technologies and medical subspecialties exist to ease physical suffering, there is woefully little out there aimed to mitigate this deeper psychological problem. What’s more, the data and tools to solve this issue do exist, but millions continue to suffer.

I’m driven by finding answers to the most complex, most challenging problems faced by humanity; the ones that are too daunting, or those that go unrecognized. I felt a moral obligation to intervene. What followed would help me discover my life’s mission – building AI-driven tech to improve healthcare.

Sample Body Paragraphs

I rallied a friend, and together we built an AI-driven, low-cost speech-recognition platform that enabled voice-activated control over electronic systems in a household, thus empowering individuals suffering from ALS and multiple sclerosis. It was an exercise in creativity and persistence. It was quite daunting at the outset - I still have scars from initial circuit prototypes exploding in my hand. But, in the end, our solution worked, and cost a fraction of a now commercially available solution like Alexa.

As I think back to my core questions of independence, disability, and the juxtaposition of

medical and psychological suffering, I see increased life expectancy as a testament to modern advances in medicine. I now want to start the conversation around ensuring that people like my uncle or grandfather live not just longer, but happier, more dignified lives.

In the long run, by proving the benefits of AI-driven healthcare to the world, I want to build an enterprise that not only continues to develop sophisticated technologies, solve complex medical challenges, and change lives, but also improves the underlying fabric of healthcare policy. Like Uber and Airbnb, my dream is to eventually create an organization that fundamentally shifts the contemporary regulatory paradigm in healthcare to one that evolves and appropriately reflects both the medical and psychological needs of the modern patient.

The more I study disability, disease, impairment, and their implications on the human psyche, the more I appreciate the power of community - the feeling that there are people who fearlessly stand with you as you look to defy the odds. As I look to achieve my life’s mission and create a better healthcare system, I can’t think of a stronger, more supportive, and more inspiring community than Harvard.

The general management toolkit, network, and leadership skills that I develop will stay with me long past my time at HBS. I am confident in finding co-founders, collaborators, and investors who are as passionate as I am about solving entrenched challenges in healthcare. I plan to engage in cross-disciplinary inquiry through the [Initiative], and strive to develop a deft understanding of the interplay between the business, policy, and technological aspects of healthcare, something made uniquely possible through close collaboration with HMS and HKS.

I am more inspired than ever to realize my dream of restoring the lives of millions who suffer through no fault of their own, and the Harvard MBA will enable me to achieve exactly that.

This essay manages to take a very broad MBA essay question and turn it into a highly focused and genuine personal statement. The applicant doesn’t merely state their goals, but paints a delicate picture of their very personal inspirations that have become their driving force. 

This MBA personal statement includes numerous details, while refraining from including irrelevant ones. Each part of the narrative that they’ve told is necessary and is carefully woven together to provide an accurate background of where their motivation stems from and how it has led them to apply to this school. 

They also reference relevant achievements and experiences that they’ve had that indicate a strong sense of leadership within them, making them an attractive candidate for the school they’re applying to.

1. What is the purpose of an MBA personal statement?

The general purpose of an MBA personal statement is to show the admissions committee a little more about who you are and why they should consider your candidacy for their program. It is also a chance for you to show your goals and ambitions, while demonstrating how they pertain to the specific MBA program you’re applying to.

2. How long should an MBA personal statement be?

Some schools have specific minimum or maximum word counts for their essays, while others don’t. A school will typically list these kinds of requirements together with the essay questions.

3. What should I focus on with my MBA personal statement?

Your MBA personal statement should focus on answering the question(s) that the school has provided. These questions vary from school-to-school, but are usually found on the applications page of a school’s website, along with all of the other information relevant to your application. In conjunction with your answer to the prompt, you may focus on describing experiences, skills, and goals of yours that are relevant to the MBA program you’re applying to.

4. Should I write a different personal statement for each school that I apply to if I’m applying to multiple schools/programs?

Yes. Not only does each school have their own essay questions, but each school also has its own set of values, missions, and interests. Thus, your MBA personal statement isn’t easily transferable from one school’s application to another. 

If you want to maximize your chances of getting accepted into a school’s MBA program, you must carefully craft a unique MBA personal statement for each school that you apply to.

5. What should I research before writing my MBA personal statement?

Some research into a school is necessary before you can begin writing an MBA personal statement to submit to them. You may want to research a school’s mission statement, curriculum, faculty, extracurricular activities, or other pertinent information related to their MBA program. 

It will be necessary to reference these kinds of things throughout your MBA personal statement when you explain why this particular school is the best option for you and why you are the best fit for their next cohort.

6. Should I mention my GPA or GMAT/GRE scores in my MBA personal statement?

No. Your academic transcripts and test score submissions will be part of a different section of your application. The admissions committee does not need to see the same information in two places. 

Use the MBA personal statement as an opportunity to improve your candidacy for the school’s program in fresh, new ways by discussing things that would not be possible to include in your transcripts or on your résumé.

Your MBA personal statement is a vital part of your MBA application, and, as such, it requires that you approach your writing process with careful consideration. Your personal statement is a significant opportunity to make a good impression on the admissions committee by showing them who you are and why you deserve a coveted spot in their program. 

Plan out what you want to say, and take your time organizing exactly how you’d like to say it. Remember that every word counts, so make sure that you stay focused and don’t get off-topic. Once you’ve written an outstanding MBA personal statement that you feel packs a punch, proofread your essay, and, if possible, have others proofread it as well to ensure that there are no errors that will detract from the content.

You should also make sure that your writing conveys a sense of confidence, creativity, and passion. If you account for all of these things, and you let your true self shine through in your MBA personal statement, then there is no reason why an admissions committee wouldn’t be interested in having you join their next cohort of students.

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1.2 Entrepreneurial Vision and Goals

Learning objectives.

By the end of this section, you will be able to:

• Define an entrepreneurial vision
• Develop a vision statement

When you think of yourself as a successful entrepreneur, what types of images or feelings do you experience? Do you find yourself daydreaming about creating the next great solution to society’s problems, or do you see yourself providing a solution for the next health or environmental crisis? Maybe you can imagine yourself creating something that equally balances art, function, and ingenuity.

This section is designed to help you develop your entrepreneurial vision. Vision is an important part of everyone’s future, and this is especially true for entrepreneurs. Establishing your vision is the first of several steps toward making your venture a reality.

Many would-be entrepreneurs aspire to launch the next great business or organization that will change the world. Some know exactly what they want to create, whereas others figure it out as they go along. Although there is no secret to success, you do need to have some idea about what you envision for your entrepreneurial future. What do you see in your future? How do you want to contribute to the world?

Entrepreneurial Vision

Every successful entrepreneur that you encounter or read about likely started with an image or idea related to something he or she felt passionate about creating. This occurs even when the person has no idea how (or if) what they desire to accomplish or create will become a reality. An entrepreneur’s vision is the start of a roadmap that will determine where he or she wants to go with their entrepreneurial efforts. Vision speaks to what the entrepreneur wants the business to look like in the future—perhaps five or ten years out. Unfortunately, many potential entrepreneurs have dreams and ideas but never develop a concrete vision. A vision statement is the picture you have for what the venture will become in the future: what it will grow into. Be aware, though, that oftentimes, the identified vision at the start of the venture changes into something different. In later chapters, we discuss how this change requires open-mindedness and a willingness to adapt. The mission statement is a formal declaration about what the venture will do, what value it will provide to the end customer, and how it will accomplish this action. In describing your mission, carefully think about the value proposition that you provide. The value proposition is a summary statement that conveys the benefits your product, service, or unique business process/model provides to customers. This relates back to the perspective of problem solving. Not only do you need to solve the problem, but you also must provide value. We might solve a problem, but if the value proposition isn’t relevant or seen as “real” by the customer, the venture will probably not be successful. Both concepts of a future vision and the mission of the venture should be formalized into statements.

In spite of your best efforts, you may have trouble putting your entrepreneurial vision on paper. This is normal, especially in the early stages of the process. You may want to start with an outline and fill in the details later. Or set aside a short time each day that you can spend on this task so you train your mind to think about the vision you are setting for yourself. If you experience a mental block, try changing your environment—go outside, try a different time of day, or go to a setting that has similarities to the business you are interested in creating. You might also consider talking with someone who has experience in the industry to give you suggestions. Or better yet, find a mentor in your chosen area of interest and keep this person apprised of your progress. Having someone to bounce ideas off is a great asset to have when imagining the possibilities of the future.

Work It Out

Finding a mentor.

Mentorships can provide you with numerous benefits ( Figure 1.7 ).

Read the article at https://www.forbes.com/sites/goncalodevasconcelos/2017/11/02/my-best-advice-for-entrepreneurs-find-a-mentor-this-is-why-and-how/#2bec86b1d469 on the benefits of having a mentor, and click on the resources the author provides in the article.

Then read the article at https://www.inc.com/young-entrepreneur-council/4-types-of-mentors-every-young-entrepreneur-should-have.html, which discusses types of mentors. Notice that in this second article, the author focuses on sales, operations, business development, and entrepreneurial experience as the most significant areas that need expertise for startups.

Next, describe the areas that you would want help from a mentor for learning and developing your business idea. Then, list a few possible avenues where you could find a mentor who fits your needs. Considering the information in these articles, how would this information help you develop your statements and describe your value proposition?

An entrepreneurial vision considers what you want your venture to become, what this venture will look like, what the driving forces are, and what values and culture should surround it. Each individual entrepreneur has a unique picture of what the venture will become. For example, Kevin F. Adler wanted to help homeless people. He created Miracle Messages , a volunteer-based nonprofit organization with a goal of helping homeless people reconnect with loved ones. The vision for this organization includes building a vast network of volunteers and partnerships to stop homelessness and bring people together. This vision is about creating community, helping each other, and strengthening communities. The business model encourages homeless people to create short Miracle Messages through video, audio, or text, with messages then uploaded to social media and other methods to find that person’s loved one.

What Can You Do?

Globalizing miracle messages.

Go to the website www.miraclemessages.org to learn about the vision and mission of Miracle Messages. Their slogan, “Everyone is someone’s somebody,” conveys their culture of care and concern for all human life. As you read about this organization, consider what this organization could become in the future, with an extensive network that supports connecting volunteers to homeless people, then to loved ones, and to other organizations that support the physical relocations and resources to address the original reasons why the person became homeless. How can this organization become a global business? Consider families dislocated through wars, famine, and other disasters who want to find their loved ones. The infrastructure developed with Miracle Messages could be replicated for other populations besides homeless people in the United States. Depending on the founder’s vision, Miracle Messages could continue to focus on homelessness in the United States, or the vision could expand into other geographic areas and needs.

In an entrepreneurial venture, when the vision has a shorter timeline, such as five years, it could focus on a local problem or situation, and over time evolve into a vision that is broader and includes more diverse markets or populations. Your vision should inspire the people involved in your startup to support your venture. Use your imagination to create this picture of your venture with a focus on the future of the venture. Even though entrepreneurs use their imaginations and creativity in developing this picture, they also need to understand the venture’s industry, the competition, and trends that are evolving or might evolve in the future. This information helps guide the vision for the venture and define how it is uniquely different from any other business. Ideally, the vision should be insightful, bold, inspirational, and believable, and it should be developed into a formal vision statement.

The vision statement should also be clearly stated and discussed with the startup team. Although you might not have a startup team, a mentor, or a support group developed yet, to create an entrepreneurial venture, you will need support. Your support network understands that working without pay is often the normal situation at the beginning, with the potential for financial rewards coming when the venture is harvested or sold. For some entrepreneurs, knowing the vision includes the sale of the venture to another group or corporation is difficult to accept. However, that is the point at which the venture can grow to become ever more viable. Alternatively, if your vision is to be a small business owner, such as owning a franchise, then you are buying into a business plan package that has already fine-tuned the processes and decisions to support your success as the owner/manager of that business. A small business owner starts or buys into a business idea that already exists, whereas an entrepreneur is someone who seeks to create something new through either new products, services, methodologies, or combinations of ideas that create a new venture or organization.

The lead entrepreneur should share the vision statement with employees and investors, as these groups are formalized, communicating what this vision means personally and to the success of the venture. You might also need to revisit this vision as your venture grows, making changes based on your decisions and knowledge about your industry, products, and customers’ needs. Even if your vision statement changes based on new information and decisions, creating an initial vision statement is a valuable step and will help guide your decisions.

Are You Ready?

A personal vision statement.

What do you want your life to look like ten to twenty years from now? Consider these questions:

• Where are you living?
• What are you doing for a living?
• What does your home look like?
• Who lives in your home?
• What are you doing with your life?

You could describe a typical workday and weekend day in your life as part of answering these questions. Create a vision statement that describes the answers to these questions.

Creative Approaches to Developing Your Vision

There are many definitions of and ways to express creativity (you will learn more about creativity in Creativity, Innovation, and Invention ). Artists typically show their creative side in their art, musicians show their creativity through music, and writers express their creativity in writing. Others express technical creativity through cell phone innovations or new car technology. It is up to you to determine how you will express your creativity in your venture and in your professional life. In most cases, when people follow their passions, their creativity flows from that passion.

One approach to discovering your vision for your future is to begin with the end in mind. What picture of your desired future do you have in mind? How could this vision fit with the ideas you have of creating a successful venture? Notice that these questions are about both your personal future and the vision for your venture’s future. These two pictures should coexist. The vision for your personal future should allow for the necessary resources to support the venture’s future, just as the venture’s future will provide for your personal future. We will discuss work-life balance later in the chapter to help you identify what creates success as you describe your vision.

Another approach to developing your vision is to use a creative thinking process . This type of thinking allows people to come up with ideas that they might not have had without adopting a creative mindset. The creative thinking process (covered in more depth in Creativity, Innovation, and Invention ) has four steps: preparation, incubation, illumination, and verification ( Figure 1.8 ).

In the preparation stage, gather information and collect ideas. As part of the process of tapping into creative ideas, you can apply divergent thinking by generating as many ideas as possible, even when those ideas do not seem logical. Create a list of conflicting ideas, or ideas that are diverse and disparate. Preparation is the first step of the creative thinking process. The next action is to walk away from thinking about the activity: incubation . We are programming our minds to realize that the work done in preparation is an important topic for consideration. When we walk away from consciously thinking about the activity or problem, we allow our unconscious minds to continue to think about the activity, even though our conscious minds are busy doing other things. This incubation period is essential for advancing creativity. In the incubation stage, you might go for a walk, take a nap, or just continue with your daily activities. At some point, you may have a sudden inspiration or illumination —an aha! moment—that clearly addresses the activity or problem you want to solve. In this step, the answer often pops into our conscious minds, and we recognize how to proceed. The last step is verification , crafting our vision statement or message, or responding to the exercise in creative thinking. You can apply this creative thinking process to many different business situations. Once we further develop and crystallize our ideas (the Business Model Canvas discussed in Launch for Growth to Success is a good tool for this activity), we provide an opening for a creative and viable solution as we continue to think about the issue.

Design thinking, brainstorming, and mind mapping are tools that you will learn about later in the course. Although these tools may be familiar, there are specific methodologies that can optimize their success in entrepreneurial situations. Brainstorming requires that participants generate ideas around the desired topic without judgment. You can do this alone or with others, but including other people provides a greater variety of ideas, as one person’s ideas might trigger another idea from someone else. Be sure to write down your thoughts so that you can return to them later. Brainstorming is different from divergent thinking, which does not require ideas to be associated with the identified topic. For example, in brainstorming on the topic of helping the homeless population, we might come up with ideas such as finding community food and housing, or providing free medical care. Using divergent thinking, we would arrive at more diverse ideas, such as filming homeless people then uploading the videos to a social media website to connect family members with the homeless person. These tools could incorporate divergent thinking in the idea-generation step, but typically, unless people are taught how to use divergent thinking, the ideas generated are more structured and constrained, and more logical. As much as we want to encourage divergent ideas, we also want to discourage any judgment around our ideas. Once we start judging our ideas, we restrict our creativity and end up with less than ideal solutions. Approach this process with some playfulness and relaxation.

Mind mapping is another popular technique for creative thinking. Here, you create an illustration on paper or a chalk board. Write down the words that come to mind then link those words together with lines in a diagram that shows how each word relates to the others. The idea is that one word can lead to another. You can discover associations that might not have been evident before you created the mind map.

You can conduct research on entrepreneurial ideas by creating surveys and asking people questions about their experiences related to your idea. For example, let’s say you are considering creating a new non-messy health food that can be eaten while commuting to work. You could ask people about their experiences eating while commuting to work or ask questions about nutritional concerns or diets. Or you could find secondary data on when people eat, eating while commuting, popular diets, or other related topics. Or you could find case studies that focus on a few in-depth similar areas of interest or perform your own case studies by selecting a few peers to track their eating habits. Or you could create a prototype of your product and ask people to tell you about their experience using your product. You will learn more about research strategies in Identifying Entrepreneurial Opportunity , Problem Solving and Need Recognition Techniques , and Entrepreneurial Marketing and Sales .

Creativity through a Change in Routine

Practice your creativity skills by changing your routine. Because our brains block out many routine activities, such as our commute to work, or other repetitious habits, we often fail to notice our surroundings. Pick one day this week to experience the world through a new perspective. Change your routine in as many ways as possible. As you change your routine, pay attention to how you are experiencing the day.

• What was the experience like?
• Did you notice being more alert to your surroundings?

Consider how you can use this experience to learn how to identify new opportunities and to interact with people, situations, and objects to identify problems in a way that could be translated into an entrepreneurial venture.

Achieving Balance

Entrepreneurship comes with many challenges because the entrepreneur must wear many hats. This is especially true if the entrepreneur is the only employee in the business. But regardless of the business model, all entrepreneurs must be able to achieve balance in their lives between their dedication to growing their entrepreneurial venture and their personal life. Developing a vision that includes different areas of your professional and personal life can help make this type of balance achievable.

How do you define balance in your life? What areas do you consider when you think about a balanced life? Having enough money to support your lifestyle might be one goal. Other areas might include physical activities or hobbies, social interactions and entertainment, satisfaction with how you earn money, your family and personal relationships, and other interests and values. Some entrepreneurs start lifestyle ventures to achieve this balance. But how do we achieve balance when our goal is to be a career entrepreneur?

A career entrepreneur is someone who takes on the daily management as the owner of the venture, accepting, and perhaps enjoying, the daily risks and rewards of managing and building the venture such as Roxanne Quimby. For Roxanne Quimby , growing Burt’s Bees involved making difficult decisions, such as relocating from Maine to California to meet the growth needs of the company. Even though Roxanne wanted to provide employment opportunities to people in northern Maine, she knew that her business needed the right infrastructure for success, and that infrastructure wasn’t available in Maine. If you choose to become a career entrepreneur, your focus may be primarily on advancing your entrepreneurial idea into a successful venture, like Roxanne did with Burt’s Bees; this can come at the expense of personal life goals.

Many career entrepreneurs need support from family and friends who accept that the lead entrepreneur’s attention and energy are required for the success of the venture, and many lifestyle entrepreneurs will find challenges in meeting the needs of the venture while maintaining work-life balance. Discussions with family, close connections, and the entrepreneurial team should occur in the early idea-formulation stage to gauge the support of the people whose interests might be compromised by the entrepreneur’s dedication to advancing the venture.

Clearly defining your idea of success for your life, and for your venture, is an important step in achieving balance. What are your priorities? What can you do to balance the success of your new venture, the success of your own life, and the success of your family? Considering that balancing all the roles that we have in life is a frustration point for many people, can you find an opportunity to create an entrepreneurial venture?

Exploring What Success Means to You

What is your own definition of success? It’s helpful for your entrepreneurial ventures for you to explore and define what success means for you personally and professionally.

• This short Ted Talk explores what makes a person successful: https://www.ted.com/talks/richard_st_john_s_8_secrets_of_success?referrer=playlist-short_talks_to_watch_during_yo. Knowing how you personally define success is a worthwhile activity to help achieve balance.
• Consider these eight secrets to success as you think about work-life balance : https://www.ted.com/talks/nigel_marsh_how_to_make_work_life_balance_work
• Here is another Ted Talk that offers perspective on our lives and what we consider as success: https://www.ted.com/talks/alain_de_botton_a_kinder_gentler_philosophy_of_success

After reviewing these resources, think about how you would define success, and how you can use that knowledge to plan for a satisfying work-life balance.

As you explore what success means for your venture and how your definition aligns with balance between your personal life and dedication to your venture, you should consider some of the unique challenges entrepreneurs can face. For example, there might be a learning curve in unfamiliar areas of business, such as accounting or finance. Or you might face a dilemma about whether to expand a product line, or whether or where to open a new location. Entrepreneurs often mention the physical requirements of starting up a business. Physical demands can include the sheer stamina needed to clean a new space, move in, and set up shop. Depending on your business, you also might need to adjust to being on call twenty-four/seven. Here again, developing a vision of where you want to be in the future can help you plan for the challenges you will face in the early stages of your business.

Entrepreneurship can be especially draining if you are not prepared for the tasks at hand—as can be the case with any professional or personal role. Therefore, self-care and emotional awareness can play a key role in maintaining your emotional health as an entrepreneur. Taking time for yourself is very important. This could involve creating a time management calendar. Tracking how you spend your time can keep you on schedule with tasks and prevent you from expending too much on any one area of the business or your personal life in detriment to the other. Taking time away from the business is emotionally healthy and can provide important perspective that can help you make better decisions. “Leaving work at the office” is a successful strategy that many business people use to separate their personal and professional lives. If this is not possible—for example, if you work from home—setting aside family or personal time can allow for work-life balance.

Having trusted advisors and mentors for your business and personal life can also promote emotional health. When you face a decision or challenge that you have difficulty with, it is important to have someone to talk to who knows you and knows your situation. Some entrepreneurs may find themselves in their first experience of leading others, with total responsibility for the outcomes as owner of the business. Every business person should have a personal leadership improvement plan. This plan can take the form of academic classes or professional coaching, but sometimes, it will be a personal commitment to improvement. You should identify your preferred leadership styles, as well as leadership strengths and weaknesses. It might be useful to look back on your own work experiences to identify which leadership traits you admired and which ones you didn’t. As with any other business skill set, you can learn and improve these strengths in yourself. You also can hire people with complementary skills to handle the areas that you feel unsure about.

Being aware of your own strengths and weaknesses, as well as of your preferences and dislikes, will help you achieve and maintain balance in your life. Having counselors, mentors, advisors, checklists, and timelines can keep you on track and prevent any one area of your business or personal life from taking over or being neglected.

The Importance of Goals

Entrepreneurial vision imagines a future, whereas goals focus on a desired outcome. Although vision is key to creating the future that you want for yourself and your business, goals are important to help you realize the steps needed to make that vision a reality.

Read through your definitions of success and your vision statement . Now create a list of possible actions that will help you achieve success and accomplish your vision. Review your list and categorize the words and actions in terms of relevance and time frames.

SMART goals are well-structured and defined goals that are specific, measurable, achievable, relevant, and timely ( Figure 1.9 ).

• Specific: Your goals should be precise rather than overly broad.
• Measurable: You should be able to test in some quantifiable manner whether a goal has been met, meaning that there needs to be some method to determine if the goal has been met or not.
• Achievable: The goal must be attainable; it cannot be so lofty that it cannot be accomplished. On the other hand, the goal should not be so easy that it can be accomplished quickly or with little effort.
• Relevant: The goal should be well suited for what you want to accomplish; this means that the goal should be relevant to the outcome needed.
• Timely: Each goal needs to have a defined deadline, the time when the goal must be accomplished. What time frame do you have for completing your goals? How does this timeline fit into your overall plan?

For example, if your personal definition of success and your vision for your future include financial independence—with, say, a vacation home in the mountains—what goals can you define today that will lead to this outcome? You would include financial goals tracked either monthly or yearly to save a set amount of money based on your projection of how much money it will take to own these two vacation homes. You would also set goals about finding the right locations. This process is also necessary to support the success of your business venture. Setting goals is a powerful approach that leads us to the future we want for our lives.

Entrepreneur In Action

Roomify’s goals.

Research Roomify at https://www.inc.com/profile/roomify and www.roomify.com. If you were one of the cofounders of this company, what goals would you create for this business? Should you harvest the company? Expand into other related products? Repackaging products for ease of purchasing is an excellent idea that can be translated into other areas. Can you think of a new idea based on repackaging products that is focused on the benefits of saving people time and the hassle of decision-making? Create a list of at least ten ideas based on the idea of saving people time and adding convenience to their lives. Which ideas most appeal to you?

Here is a fictional example of an entrepreneur’s goals, which we can test against the SMART criteria to see if they are feasible. Soraya runs a small tutoring business in Dallas, Texas. Her target market is high school students. Soraya is currently the only employee in her sole proprietorship, but she hopes to hire more employees soon. She is excited about her business, and so far, she has done well in the four years that she has been operating it. On the advice of a friend in business school, Soraya has defined three business goals for the next year. They are:

• Increase sales by 50 percent.
• Open a new location.
• Hire two employees.

In reviewing these goals using the SMART criteria, it is evident that goals one and three are specific because they are quantitative, but goal two is not. All three goals can be measured . With Soraya as the only employee, it is unlikely that she can achieve goals one and two, but goal three is achievable . And hiring more staff would increase the likelihood of achieving additional goals. All three goals are relevant to growing the business. And each goal could use more detail in terms of being timely . That is, in order to increase sales by 50 percent in the upcoming year, Soraya should have additional monthly or quarterly sales goals to meet her annual goal. Likewise, the opening of a new location requires more time-bound details, such as leasing or purchasing the location, and determining the business model for this location. Finally, hiring additional employees should have a time component as well, such as a timeline for recruiting, interviewing, selection, hiring, and training. Therefore, Soraya’s goals are appropriate for her small tutoring business, but they need refining so that they meet the SMART criteria. Soraya is more likely to achieve SMART goals, and they are more likely to lead to desired business outcomes.

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What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

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Business Management

Businesses sculpt and empower the society that we live in today. I want to involve myself in leading how the future will look. I have reflected on the skills I possess and enjoy using to help me select the right university course. I am an entrepreneurial individual who enjoys communicating and developing my social skills. I believe that a career in Business Management and Marketing holds a wealth of potential for me. I have always had an interest in how to develop sales and market products better. My involvement last year in a school-run young enterprise team, where I took the role of marketing director challenged and excited me, especially learning how to develop an online marketing campaign.

To further pursue my interest, I have delved into further reading into what it takes to make it in the business world.

'Reality Check' by the Silicon Valley venture specialist, Guy Kawaski really opened my eyes to the challenges faced by entrepreneurs and the hunger and desire needed to overcome obstacles, which I am confident that I hold.

I've recently managed to gain some valuable insight into business through a variety of work experience placements including Talk Sport, Mitsubishi and running my own gardening services business. One placement that notably stood out was working within the marketing and PR department at one of the world's largest air-conditioning manufacturers, Mitsubishi Electric. Within the marketing team, I was involved in managing their social media campaign, a relatively new venture for an industrial manufacturer. I also joined a sub-team organising a future client event at the Olympic Velodrome. Exploring how a company’s marketing team functions with hands-on experience was wholly beneficial to my learning and further increased my interest in how influential the mass growth of social media has been and will continue to be for businesses going forward. For the PR team, I was left in charge of writing my own press release on a recent project. My strong literary skills acquired from studying English A-level proved their worth as the article was published in the trade press. In addition to my unpaid work, I currently manage three income streams; a bar job, various babysitting roles and I run my own gardening business for 4 households.

The skills developed in my work experience are cross-referenced in my academic subjects. English Literature has allowed me to develop my critical thinking and given me the ability to think outside the box; a skill transferable into many business opportunities. Geography has allowed me to study key aspects of business such as globalisation where industry has a key responsibility to mould the future. My independent investigation researching 'The Microclimate of Leamington Spa' allowed me to utilise and advance my IT and data analysis skills as I converted my raw data into presentable results. My favourite subject is Mathematics as I enjoy developing problem-solving skills; something I hope I can transfer into my degree course. I also believe that the competencies acquired from completing my Grade 8 LAMDA Speaking Award give me a new skill that will always be valuable. Communication and assertiveness is key in a management role; speaking on topics including 'The Benefits of Sports Marketing' allowed me to develop my public speaking ability and as part of the research I also learnt more about how businesses use modern culture and sport to market their products.

Throughout my school life, I have embraced the opportunities offered to me in terms of extra-curricular activities. I have played sport, most notably rugby, at a competitive level for over 10 years, representing both my club and school team up to a national level. I’m keen to continue this sport at University as keeping fit and healthy is important to me. In addition to this, I have played the trombone in various school bands since I joined senior school.

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Top 10 Personal Brand Statement Examples To Follow

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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Entrepreneurs: How to Write a Personal Ethics Statement

A personal ethics statement expresses your core values and gives people a sense of what it’s like to do business with you.

Are you an entrepreneur looking to expand your customer base? One way to do it is to create and share a personal ethics statement, recommends Charlene Walters, Vice Provost of the Strayer  Digital Entrepreneurship MBA .

A personal ethics statement expresses your core values and gives people a sense of what it’s like to do business with you. “If you’re just starting out, a personal ethics statement can differentiate you from your competition,” says Walters.

Personal ethics statements should be brief—one page or less. If you’re not camera shy, Walters suggests turning your statement into a video to showcase your personality in addition to your ethics.

How to Write a Personal Ethics Statement

Students of the Strayer University Digital Entrepreneurship MBA program are guided through the process of writing a personal ethics statement and turning it into a video. But you don’t need to wait till class is in session to write your statement. Walters recommends writing it in three parts with these prompts as inspiration:

1. Introduction (1 - 2 paragraphs).

What life experiences or conditions shaped your ethical stance? For example, if you grew up with a physical disability, perhaps this experience made you a strong advocate for inclusion. Or if you grew up without a lot of money, maybe this shaped you into someone who stands up for those in need.

2. Body (1 - 2 paragraphs).

What are your core values and beliefs? What are the words you live by and do business by? Do you have a professional mantra? (e.g., “Be kind, for everyone you meet is fighting a hard battle.”)

3. Conclusion (1 paragraph).

How do your personal ethics make you a great business partner? What do you promise customers when doing business with them?

Where to Share It

Once you write your statement and/or make a video, how do you get it in front of potential customers and business partners? Here are a few possible ways to share your ethics statement:

• On your professional website
• In a blog post or article
• On LinkedIn, either in the “About” section or in a post
• On Facebook, YouTube, Instagram
• Include it with your resume/CV when applying for a job

“A personal ethics statement is a great way to let customers know what you stand for, and why it’s a good idea to do business with you,” Walters says. “It might be the one thing that really enables you to connect with a potential client.”

Helping you craft a personal ethics statement is just one way the Strayer Digital Entrepreneurship MBA prepares you for a successful career.

Category : Motivation & Inspiration

Published Date : November 8, 2019

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A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

• Why have you selected this course? What are your motivating factors?
• How do you see this course benefitting your career plans?
• What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

• Academic and professional references
• Copies of your undergraduate degree certificate and academic transcripts
• A list of final year modules if you're still studying for an undergraduate degree
• A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

• A copy of your passport
• Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

------------------------

Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

Related Blogs

Alum Sophia shares her incredible journey at WBS - dive into collaboration, new experiences, and distinct academic opportunities

MSc Management student Aditya shares his advice on balancing his wellbeing alongside studies at Warwick Business School.

WBS MSc Mathematical Finance graduate Luxmi Kiran shares his top tips and advice for future students.

Graduate Programs

Innovation management and entrepreneurship.

Our Program in Innovation and Entrepreneurship, PRIME, is a STEM Masters of Science (ScM) degree based in the Brown University School of Engineering.

Brown University offers a one–year Master of Innovation Management and Entrepreneurship (PRIME) program, a STEM Masters of Science (ScM) degree based in the School of Engineering, with an accelerated schedule that begins in June (summer–fall–spring) for full–time students. The program is designed for students who have an interest in innovation management and/or entrepreneurship. PRIME graduates have secured positions in consulting, investment banking, health/medical companies, information technology, traditional engineering companies, small technology firms and as founders of new ventures.

PRIME students experience the process of creating value from technology, learn how to develop embryonic ideas and execute how to bring these ideas to market. They are equipped with core business skills in finance, strategy, marketing, technology evaluation, decision making, globalization and management are provided to assure venture success. After successfully completing the program, international students may utilize OPT, Optional Practical Training (must complete the program on campus). 

Distinct features of our program include:

• Two enrollment options: residential format or fully online. Visit https://prime.brown.edu/format-resources for more information
• Rigorous, multidisciplinary curriculum
• PRIME@Work internship requirement for one term (fall or spring); completed in person or virtually. Can be waived if working or have a start up
• Dedicated career planning and professional coaching support
• High faculty–to–student ratio
• Access to all engineering facilities, including the Brown Design Workshop, and The Nelson Center for Entrepreneurship which is available to further the mission of making entrepreneurship an essential part of the Brown experience. 
• Business immersion activities
• A week–long Silicon Valley immersion trip enables students to interact with company executives, government representatives, and technologists, richly enhancing their classroom experiences. 

Program of Study: For degree completion, students must complete at least 6 required courses plus 2 electives; director approved. The two required summer courses are delivered fully online. For full-time on campus students, in person classes begin in the fall term. For more detail, see the curriculum page on the PRIME website.

Application Information

If you have any questions regarding the application process for this program, please email  [email protected] .

For program specific questions, please email  [email protected] .

Application Requirements

Gre general:.

Required; the GRE General Test at home version is accepted GMAT is accepted in lieu of GRE scores

TOEFL/IELTS:

Required for any non-native English speaker who does not have a degree from an institution where English is the sole language of instruction. The TOEFL iBT Special Home Edition and the IELTS Indicator exam are accepted. Students from mainland China may submit the TOEFL ITP Plus exam.

Official Transcripts:

Required. All applicants may upload unofficial transcripts for application submission. Official transcripts are ONLY required for enrolling students before class starts. An international transcript evaluation (WES, ECE, or SpanTran) is required for degrees from non-U.S. institutions before enrollment.

Letters of Recommendations:

Three (3) recommendations required

Personal Statement:

1000-1500 word personal statement that gives your reasons to pursue graduate work with PRIME. Discuss your interest in technology innovation and/or entrepreneurship and how studying at Brown will further your professional goals.

Dates/Deadlines

Priority deadline, application deadline, 5 th year deadline, tuition and funding.

• Graduate Tuition & Fees : Please visit the S tudent Financial Services Office for up-to-date tuition rates.
• Scholarships : PRIME offers some limited merit-based scholarships. These decisions are informed by an applicant's undergrad major and prior technology innovation or entrepreneurial activities given the program's focus. Need and overall cohort composition are also considered. All applicants (domestic and international) are considered. No additional materials are required. Scholarship decisions are made at the time of admission and are final. Please note that scholarship award amounts and types may change year to year. Students are encouraged to explore work opportunities on the Brown campus. Research and Teaching Assistant positions are available for students.

Completion Requirements

Program curriculum can be accomplished in 3 semesters (summer, fall and spring) by completing the following eight courses:

• Business Engineering Fundamentals I | ENGN2110
• Business Engineering Fundamentals II | ENGN2120
• Engineering Management and Decision Making | ENGN2125
• Technology Entrepreneurship & Commercialization I | ENGN2150
• Technology Entrepreneurship & Commercialization II | ENGN2160
• Globalization Immersion Experience & Entrepreneurship Laboratory | ENGN2180
• 2 Elective Courses - to be approved by the Director of PRIME

Alumni Careers

Contact and Location

Mailing address.

• Program Faculty
• Program Handbook
• Graduate School Handbook

How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 100,161 views

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

• What is a personal statement?
• Tips for making your personal statement for masters stand out
• How to write a personal statement for masters
• Personal statement for masters sample
• Examples of personal statement for masters
• Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

• Why you want to study a master’s and how does it benefit you in future?
• How does the course you have chosen fit into your pre-existing skill set?
• How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
• What do you aspire to do or be as a future career and how will the course help you achieve that?
• How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

• Your reason for deciding to change your discipline.
• How your undergraduate degree will be material for bringing fresh insights into your masters course.
• How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

• Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
• Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
• Show proof of your core skills like and how they can contribute to the department.
• Prove what makes you a unique candidate.
• Discuss who your main influences for wanting to study the course are and why.
• Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
• Draw focus to how the course links to your past and future.
• Mention your academic and non-academic skills and how they fit the course.

For Formatting:

• Keep the statement length between 250 -500 words or as directed by the school.
• Sentences should be no more than 25-30 words.
• Use headings to break up the content – Why this university? Why this subject? Etc.
• Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

• The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
• Use exciting and refreshing language, and an engaging opening line.
• Ensure you grammar, punctuations, and spellings are accurate.
• Avoid exaggerated claims you cannot backup.
• Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

11. statement of purpose for masters in information technology pdf msc personal statement examples for information technology

12. international development personal statement statement of purpose for masters example

13. msc international business management personal statement international business management personal statement examples

14. computer science masters personal statement

statement of purpose for masters in computer science pdf

15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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Postgraduate Personal Statement Example: Creative Industries

Reading examples of personal statements can be valuable when applying to a university or college course. 

After all, personal statement examples can teach you how to write and structure your application, and you can quickly learn how to write a personal statement by examining others.

But with so many university personal statement examples available, how do you know if you’re reading a good one?

Postgraduate personal statements should highlight relevant academic and practical experience, research skills and ambitions and their suitability for the course. This postgraduate personal statement example for Creative Industries considers these three critical elements.

Studying master’s degree personal statement examples can be especially valuable. They’re sometimes referred to as personal mission statements or statements of purpose , so if you’re tasked with writing a personal mission statement, the following example will work for you.

I’ve broken down this personal statement example section by section, with a commentary on each element. 

That way, you’ll see its strengths and weaknesses and get some inspiration for your own personal statement .

Once you’ve read the personal statement example and analysis, you can download a pdf of the whole document to use as inspiration for your own!

Personal Statement Example: Introduction

“During my internship at a traditional animation studio, I assisted with the development of derivatives for the film Legend of Deification. This allowed me to gain an understanding of cost-effective strategies for commercialising an IP. Whilst box office profit is essential, understanding which derivative products appeal to specific audience groups is critical to lasting financial stability. Our predictions were less than accurate, motivating me to gain a deeper theoretical understanding to underpin my practical skill set.

Larger streaming platforms can more easily predict outcomes by applying data and algorithms, the accuracy of which contributes considerably to the manageability of risk. Working at CoCo, a well-known streaming platform in China, I witnessed decision-making based on tens of thousands of users’ data, including comment frequency, search data and fast-forward actions. This accurately summarised popular video products and how likely audiences are to pay for them. Consequently, I aspire to refine the business models used in the traditional film and TV industry and learn how to more efficiently and flexibly manage creative production processes with information systems.”

My Commentary and Analysis 

This introduction begins without a preamble and immediately outlines the writer’s engagement with the subject. It considers their experience and introduces a range of relevant vocabulary that connects the reader with the writer’s legitimate desire to pursue this subject.

The second paragraph balances information about the writer’s background whilst outlining skills and relating these to their interest in this particular course.

There’s little obvious, direct connection to the specifics of the course being applied for, but this introduction convincingly establishes the writer’s background and skills.

If you’re struggling with your personal statement introduction, check out my article on how to write perfect opening paragraphs here .

Personal Statement Example: Academic Background

“My undergraduate studies in Production and Management of Virtual Space Culture have strengthened my academic research interests. Analysing the factors that caused the film industry to suffer from Baumol’s cost disease twice whilst preparing for my final paper, I determined that the production segment is still a stagnant sector. Attempting to develop a solution, I identified the need to answer challenging questions. How can digital assets in virtual studios be managed to alleviate the high cost of the production process?  How can data encryption balance data security and licensing flexibility in response to digital rights issues? 

Studying at Marshall University, a top institution specialising in media, TV and film, has given me the opportunity for frequent contact with creative business management. Preparing my distribution plan in the International Film Distribution class, I examined and compared the differences in distribution and release strategies between independent and commercial films. The former tend to maintain a more prolonged release schedule and offer a longer gap between multiple release rounds, giving more time for marketing and reputation fermentation.

Taking the optional course Startup Company Financing and Financial Planning, I acquired knowledge in corporate financial management, including investment, financing and working capital. Using Tableau for data visualisation and completing a profit model analysis, I subsequently analysed the financial reports of the domestic streaming platform iQiyi. With a comparative perspective, I also gained an overall understanding of the development model of media platforms, which has prepared me comprehensively for this postgraduate degree.”

My Commentary and Analysis

The writer references a relevant undergraduate degree here, and outlines the value of the skills and experience gained. This is an important aspect of writing any personal statement, as admissions readers want to see connections between prior and future learning.

The writer also indicates a background in research and analysis and offers opinions related to key aspects of their learning. This is a positive approach for a master’s application, as readers will also want to see evidence of the applicant’s research potential.

This section also outlines the writer’s connection to wider study and demonstrates an excellent command of analytical tools, relating these learning experiences to their value on the course.

It’s a compelling and engaging section, full of relevant detail and proof of suitability.

If you’d like to learn more about structuring your personal statement or statement of purpose , you can read my complete guide to writing a master’s degree personal statement here . 

Alternatively, click on the image below to download a free template for structuring your writing.

Personal Statement Example: Practical Experience

“Engaging in teamwork-based filmmaking training while studying digital media arts facilitated my creativity and technical skills. Working as a director to complete a virtual reality film required me to familiarise myself with VR systems and immersive narration and gave me the opportunity to explore new forms of visual expression. Equally, producing over ten short films honed my abilities to organise casting, crew, shooting and post-production on a limited budget, cultivating my ability to proactively enact cooperation to achieve mutual goals.

Working collaboratively to design a digital strategy for a local museum has added to my experience of creative and analytic approaches to cultural knowledge preservation and communication. My role was to present the text and pictures related to historical exhibits digitally. I applied the augmented reality system in the exhibition, designing the storyline and storyboard so that the materials could be presented as roaming scenarios. This developed my lateral thinking skills, fast learning ability, communication and collaboration skills.”

Commentary and Analysis

The writer moves from academic skills to practical application in this section, indicating a sound understanding of techniques and processes that would be of relevance to their application.

They also include evidence of strong transferable skills, showing organisation, leadership and an ongoing commitment to their field. The last example is especially relevant to the curatorial and communicative aspects of the course and is likely to be one of the most convincing elements in this postgraduate personal statement example.

Linking these qualities and experiences to specific aspects of the course would have added even more value to this application.

Check out lots more examples of personal statements here , and see how they can inspire your application!

Personal Statement Example: Justification For Study

“My desire to receive an education which will equip me with the tools to solve issues in this field has led to this postgraduate application. The Slater Futures Institute is renowned for its impactful application of data science in the creative industries and capacity to reshape production modes, which dovetail neatly with my research interests. Modules such as Creative Markets and Intellectual Property in the Creative Industries will allow me to gain insight into financial, legal and social factors and enhance the accuracy and depth of my research on the issue of cost disease phenomenon in the film industry.”

Seeking reliable statistical data, I realised the value of quantitative research and programming skills in solving economic and management issues in the film industry. Studying Insights Through Data and Representing Data will allow me to interpret and predict trends and challenges in the film business more accurately through improved data analysis and visualisation skills. Similarly, critical reflection in the Ethical Data Futures module will allow me to work on a socially responsible project.

This programme’s focus on cross-disciplinary teamwork will enhance my creativity and lateral thinking. I look forward to sharing my unique understanding of the film market with like-minded peers who specialise in data skills. Together we will strategise future production and consumption models that will benefit the film industry. After graduating, I intend to work as a producer at a major streaming platform whilst developing my virtual studio and applying the creative thinking and cultural, social and economic values developed on this course.

My Commentary and Analysis: 

The writer focuses on the specifics of the course in this section and demonstrates their understanding of how modules and taught elements will be of value to their progression. This shows the reader that the applicant has a sound understanding of the course and is well-prepared for further study.

The range of transferable skills required for this course is well-considered, and the writer is able to identify the potential value of their future work, which is another valuable element to include.

They conclude by analysing the ways in which the course will aid their professional ambitions and, in doing so, continually demonstrate their knowledge and understanding of the industry.

One of the strengths of this personal statement is the way in which the writer weaves evidence of their suitability with knowledge of the course being applied for. This stops the writing from becoming overly descriptive and adds a genuine sense of value to this personal statement.

The one thing that all successful personal statements have in common is that they are concise, engaging and accurate in spelling, punctuation and grammar. Consequently, I always recommend Grammarly to my students and clients. 

It’s an outstanding tool for ensuring your personal statement is rich with detail whilst hitting those all-important word limits. Check out the latest version of Grammarly here , or hit the banner for more information.

Personal Statement Example: Conclusion

“My internship experiences gave me intuitive access to the audience market. While promoting the animation film and its derivative products, I was tasked to find suitable influencers to produce and post their re-edited clips online. This reminded me of Philip Kotler’s concept of co-creation in Marketing 3.0. From a marketing perspective, re-creation is to interpret the original work from the audience’s perspective, which allows it to resonate widely and be used as an effective marketing channel. My knowledge of marketing strategies was also crucial during the review meeting of CoCo’s online TV series. Analysing reasons for low video playback, I discussed my opinions from a digital marketing perspective: consumer perception, price sensitivity and information recommendation mechanisms.

Dedicated to building an information platform for new filmmakers, I have applied my knowledge of business plan frameworks and executable promotion strategies to found a startup to develop a casting app. Over the last few months, our team have collaborated with campus film festivals and other local organisations to enhance the brand influence and expand shared audiences. I am confident that this level of relevant knowledge and training will provide a firm academic foundation for this MSc.”

The first paragraph of this section successfully outlines the value of the writer’s internship experiences, giving the reader a strong sense of their ability to apply academic knowledge in a real-world setting.

Again, this works well as an indicator of admissions suitability. Although not immediately relevant to the choice of subject, the skills used underpin a master’s in the study of Creative Industries convincingly.

By outlining the development of a new app, the writer has shown evidence of an understanding of industry practices and also demonstrated a high level of ambition, technological innovation and leadership competency.

They draw this personal statement to a close with a relatively generic statement that indicates their suitability. This is a shame, as taking the opportunity to outline the value they intended to add to the university they’re applying for would have added a greater level of authenticity to this personal statement.

For more great advice, check out my article on writing an excellent final personal statement paragraph here .

Click here or on the banner below to get your free download of this complete personal statement example . 

Whether you’re looking for personal mission statement examples or an example of personal purpose statement, I hope this personal statement example has been helpful. Above all, I wish you every success in your academic career. 

If you’d like to work with me to develop your personal statement 1:1 and write a powerful mission statement, I’d be delighted to hear from you. 

Find out about my personal statement support services by clicking here or on the image below.

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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Tax Fairness for Every Generation

From: Department of Finance Canada

Backgrounder

Canada is one of the wealthiest countries in the world. For generations, this has meant Canada is a place where everyone could secure a better future for themselves and their children. This is in no small part is due to our commitment to progressive taxation. In order to build a fair economy, everyone needs to pay their fair share. To restore fairness for every generation the government is investing in housing; in building the clean, innovative economy of the future; in child care, health care, dental care, and pharma care; in Canada’s security, and Canada’s future. The government is doing this so that young people can have the same opportunities as previous generations. Canada’s future success depends on their success. It is only fair that these important investments are funded by those who have benefited the most from all the opportunity that Canada has to offer.

Canada is one of the wealthiest countries in the world. For generations, this has meant Canada is a place where everyone could secure a better future for themselves and their children. This is in no small part is due to our commitment to progressive taxation. In order to build a fair economy, everyone needs to pay their fair share. To restore fairness for every generation the government is investing in housing;  in building the clean, innovative economy of the future; in child care, health care, dental care, and pharma care; in Canada's security, and Canada's future. The government is doing this so that young people can have the same opportunities as previous generations. Canada's future success depends on their success. It is only fair that these important investments are funded by those who have benefited the most from all the opportunity that Canada has to offer.

Improving Tax Fairness

Canadians pay tax on the income from their job. But currently, they only pay taxes on 50 per cent of their capital gains, which is the profit generally made when an asset, such as stocks, is sold. This is the capital gains tax advantage—and it is more pronounced in Canada than in any other G7 country.

While all Canadians can benefit from this capital gains tax advantage if they have a capital gain, the wealthy, who tend to earn relatively more income from capital gains, disproportionately benefit compared to the middle class.

The current rules may result in situations where wealthy individuals face a lower marginal tax rate on their capital gains than what a middle class worker would face on their earnings. For instance, a nurse in Ontario earning $70,000 would face a combined federal-provincial marginal tax rate of 29.7 per cent. In comparison, a wealthy individual in Ontario with $1 million of income would face a marginal tax rate of 26.8 per cent on their capital gains. This is not right.

Tax fairness is important for every generation, and it is particularly significant for younger Canadians. In 2021, only about 5 per cent of Canadians under 30 had any capital gains at all. Only 0.01 per cent of Canadians under 30 are expected to have capital gains above the $250,000 annual threshold in 2025.

Budget 2024 proposes an increase in taxes on capital gains on the wealthiest 0.13 per cent.

To make Canada's system more fair, the inclusion rate—the portion of capital gains on which tax is paid—for capital gains for individuals with more than $250,000 in capital gains in a year will increase from one-half to two-thirds. Individuals will continue to only pay tax on 50 per cent of any capital gains up to $250,000 per year.

The inclusion rate will also increase to two-thirds for all capital gains realized by corporations and trusts.

The new rules will apply to capital gains realized on or after June 25, 2024.

Selling your principal residence will continue to be exempt from capital gains taxation.

Example of a high income individual.

A high income individual living in Ontario with a $400,000 salary also has a $300,000 gain from the sale of a second property. Under the current rules, they pay income tax on 50 per cent—$150,000—of that capital gain.

If they have the same gain in 2025, they will now pay tax on $158,333 of the gain (50 per cent x $250,000 = $125,000) plus (2/3 x $50,000 = $33,333) = $158,333).

Because of their high income putting them in the highest marginal tax rate, the change to capital gains taxation will cost them $4,461 more in combined federal-provincial income tax.

For 99.87 per cent of Canadians, personal income taxes on capital gains will not increase.

Next year, 28.5 million Canadians are not expected to have any capital gains income, and 3 million are expected to earn capital gains below the $250,000 annual threshold. Only 0.13 per cent of Canadians with an average income of $1.42 million are expected to pay more personal income tax on their capital gains in any given year.

About 12 per cent of Canada's corporations would face the higher inclusion rate on their capital gains.

Middle class Canadians will continue to benefit from the $250,000 annual threshold, tax-free savings accounts, the principal residence exemption, and exemptions for registered pension plans.

Capital gains from principal residences will remain tax-free to ensure Canadians do not pay capital gains taxes when selling their home. Any amount you make when you sell your home will remain tax-free.

Capital gains within a Registered Retirement Savings Plan, Tax-Free Savings Account, Tax-Free First Home Savings Account, or other registered savings vehicle will remain tax-free. Capital gains within a registered pension plan and the Canada Pension Plan and Quebec Pension Plan will remain tax-free. Capital gains for individuals up to $250,000 from the sale of cottages, investment properties or stocks beyond the limits of tax-sheltered savings vehicles will continue to benefit from the current 50 per cent inclusion rate.

Business owners and entrepreneurs will benefit from new relief.

The Lifetime Capital Gains Exemption for capital gains on the sale of a small business, or fishing and farming property will increase by 25 per cent from about $1 million to $1.25 million, effective June 25, 2024, and indexed to inflation after 2025. Canadians with eligible capital gains of up to $2.25 million will be better off under these changes.

To encourage entrepreneurship, the government is proposing the Canadian Entrepreneurs' Incentive, which will reduce the inclusion rate to 33.3 per cent on a lifetime maximum of $2 million in eligible capital gains. Combined with the enhanced lifetime capital gains exemption, when this incentive is fully rolled out, entrepreneurs will have a combined exemption of at least $3.25  million when selling all or part of a business and entrepreneurs with eligible capital gains of up to $6.25 million will be better off under these changes.

This is not expected to hurt Canada's business competitiveness.

Increasing the capital gains inclusion rate is not expected to hurt Canada's business competitiveness.

First, corporations in most other countries, including the United States, pay corporate income tax on 100 per cent of their capital gains. With a two-thirds inclusion rate, corporate taxation in Canada remains competitive.

Second, the Marginal Effective Tax Rate (METR) is an estimate of the level of taxation on a new business investment, accounting for all levels of taxation, as well as investment tax credits, and capital cost allowances. It is one of the main metrics for comparing the level of taxation on new business investment between countries. Maintaining a competitive METR is important for Canada's attractiveness as an investment destination.

Canada's average METR is the best in the G7, and far more advantageous than in the U.S. and other OECD countries. Increasing the fairness of capital gains taxation will not impact Canada's METR score.

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