The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not well understood and then to test proposed explanations empirically.
Accounting standards-setting
Analyst forecasts
Corporate financial reporting issues
Initial Public offerings
Internal control
Mergers and acquisitions
Securities regulation in international capital markets
Taxes and business decisions
Asset pricing models
Corporate management behavior
Risk management
Corporate governance
Financial distress and default
Credit risk
International finance
Macro finance
Real options
Institutional investors
Mutual funds
Hedge funds
Market efficiency
Cost of capital
Bank competition
Culture and finance
Environmental impacts on real estate value
Capital structure
Dividend policy
Insurance markets
Healthcare finance
Teams in organizations
Empowerment and empowering leadership
Social networks
Multi-level theory
Strategic entrepreneurship
Corporate alliance and networks
Learning process
Creativity and innovation
Strategic human resource management
International expansion
Long-term decision making
Big data anlytics, Branding in developed and emerging markets
Cross-cultural research
Cognitive computing applications
Consumer search and decision making
Consumer social networks and social media
Creativity, identity and emotions
Digital marketing and analytics
Digital strategies for customer relationship management
E-commerce and online retailing
Global citizenship and consumer behavior
International marketing
Interpersonal social networks and social capital
Marketing-finance interface
Mobile and digital marketing
Sales management and innovation
Product design
Social interaction and peer effects
Quality and innovation
Operations & Information Management
Auction theory and applications
Database design and security
Database management
Distributed computing and client/server technology
Electronic commerce
Economics of information and information systems
Healthcare information systems
Management of technology
Manufacturing systems, planning and strategy
Supply chain management
Telecommunication and network modeling and analysis
Applications of operations research and other optimization techniques to areas such as product design, production scheduling, and facility location
100 PhD Project Topics In Commerce [2024]
Are you considering pursuing a PhD in Commerce? One of the most crucial decisions you’ll make is choosing the right research topic. Your topic sets the stage for your entire doctoral journey, shaping your studies, and contributing to the advancement of knowledge in the field. In this blog, we’ll delve into various intriguing PhD project topics in commerce across different areas, exploring their significance and potential impact.
Identifying Key Areas in Commerce
Table of Contents
Commerce encompasses a broad spectrum of disciplines, ranging from traditional areas like Accounting and Finance to emerging trends like E-commerce and Sustainable Commerce. Understanding these key areas can help you narrow down your focus.
Traditional Commerce
In traditional commerce, you have pillars like Accounting, Finance, Marketing, and Management. These areas have been the cornerstone of commerce studies for decades, offering a rich tapestry of research opportunities.
Emerging Trends
The world of commerce is constantly evolving, with new trends reshaping the landscape. E-commerce, Sustainable Commerce, and International Trade are some of the emerging areas that present exciting avenues for research.
How Do I Choose A PhD Project Topic In Commerce?
Choosing a PhD project topic in Commerce requires careful consideration and alignment with your interests, expertise, and the current trends in the field. Here are some steps to guide you through the process:
Identify Your Interests: Start by reflecting on your academic and professional interests within the broad field of Commerce. What topics fascinate you the most? What issues or challenges do you want to address through your research?
Review Existing Literature: Conduct a thorough review of existing literature in your areas of interest. Identify gaps, controversies, or emerging trends that you could explore further in your research.
Consult with Advisors and Experts: Seek guidance from your academic advisors, professors, or industry experts. They can offer helpful advice, propose research topics you might like, and assist you in improving your thoughts.
Consider Feasibility and Resources: Assess the feasibility of potential research topics based on available resources, data availability, and your own capabilities. Consider factors such as access to data, research facilities, and funding opportunities.
Define Research Objectives: Clearly define the objectives of your research project. What specific questions do you want to address? What hypotheses do you want to test? Ensure that your research objectives are well-defined and achievable within the scope of your PhD program.
Stay Updated with Current Trends: Keep yourself updated with the latest developments and trends in the field of Commerce. Pay attention to emerging topics, technological advancements, and industry innovations that could inspire potential research ideas.
Consider Practical Applications: Think about the practical implications of your research. How can your findings contribute to solving real-world problems or advancing knowledge in the field? Consider the potential impact of your research on academia, industry, policy, or society.
Balance Originality and Significance: Strive to find a balance between originality and significance in your research topic. Aim to choose a topic that is both novel and relevant, offering new insights or perspectives that can contribute to the advancement of knowledge in Commerce.
Be Flexible and Open-Minded: Remain open to exploring different research avenues and adapting your ideas based on feedback and new information. Be willing to pivot if necessary and consider alternative research topics that align better with your interests and objectives.
Seek Feedback and Validation: Once you’ve identified potential research topics, seek feedback from peers, colleagues, or mentors. Present your ideas to others and solicit their input and perspectives. This can help you validate your ideas and refine your research proposal before moving forward.
100 PhD Project Topics In Commerce
Accounting and finance.
The impact of financial reporting standards on corporate governance.
Corporate social responsibility and financial performance.
Fraud detection and prevention in financial reporting.
The role of accounting information systems in enhancing business performance.
Corporate governance mechanisms and firm performance.
Financial literacy and its impact on personal finance management.
Financial risk management strategies in multinational corporations.
Sustainable finance: Evaluating the role of green investments.
Islamic finance and its implications for global financial markets.
Financial inclusion initiatives and their impact on economic development.
Corporate restructuring and its effect on shareholder value.
Impact of taxation policies on business decisions and economic growth.
Big data analytics in finance: Opportunities and challenges.
Behavioral biases in investment decision-making.
Consumer behavior in the digital age: A cross-cultural perspective.
Brand equity measurement and management strategies.
How Influencers Affect What People Buy: Studying how famous people online influence what we choose to buy.
How Brain Science Helps Ads Work Better: Looking at how understanding how our brains work can make ads more effective.
Making Friends Online to Sell Stuff: Exploring how businesses use social media to keep customers happy and buying.
Sustainable marketing practices and consumer perceptions.
Adoption and diffusion of innovations in marketing strategies.
Online reviews and their influence on consumer decision-making.
Pricing strategies in dynamic markets: A game-theoretic approach.
Cross-cultural marketing strategies and their implementation challenges.
Brand loyalty and its determinants in competitive markets.
Marketing strategies for emerging markets: Case studies from developing countries.
Relationship marketing in B2B markets: Building long-term partnerships.
Green marketing: Consumer attitudes and purchase behavior.
Digital marketing trends: Insights from social media analytics.
Leadership styles and how they affect the way a company works.
Managing changes when a company is going through digital upgrades.
Knowledge management practices in multinational corporations.
Strategic human resource management in dynamic environments.
Organizational learning and its role in fostering innovation.
Corporate social responsibility and employee engagement.
Entrepreneurial orientation and firm performance.
Talent management strategies for attracting and retaining top talent.
Diversity management in global organizations: Best practices and challenges.
Organizational resilience: Building adaptive capacities in turbulent times.
Strategic alliances and their impact on firm competitiveness.
Crisis management strategies: Lessons from successful and failed cases.
Workplace well-being initiatives and their effects on employee productivity.
Corporate governance mechanisms and their influence on managerial decision-making.
Technological innovation and organizational change: Managing resistance to change.
E-commerce and Digital Marketing
Personalization strategies in online retail: A data-driven approach.
Cybersecurity challenges in e-commerce platforms: Mitigation strategies.
Omnichannel marketing strategies for seamless customer experiences.
Artificial intelligence applications in digital marketing: Opportunities and ethical considerations.
Mobile commerce adoption and consumer behavior.
Augmented reality and virtual reality in enhancing online shopping experiences.
Blockchain technology and its potential applications in e-commerce.
Digital advertising effectiveness: Measurement and optimization.
Social commerce: Integrating social media platforms with e-commerce.
E-commerce logistics and supply chain management: Optimization models.
Online reputation management strategies for businesses.
Digital transformation in traditional retail: Case studies and success factors.
Voice commerce: Trends and implications for retailers.
Cross-border e-commerce: Legal and regulatory challenges.
Subscription-based business models: Customer retention strategies.
Sustainable Commerce
Green supply chain management practices and their impact on environmental sustainability.
Circular economy models and their adoption by businesses.
Sustainable product design and development: Life Cycle assessment approaches.
Carbon footprint measurement and reduction strategies in supply chains.
Corporate sustainability reporting: Trends and implications for stakeholders.
Environmental management systems implementation in organizations.
Socially responsible investing: Performance and ethical considerations.
Sustainable tourism practices: Balancing economic growth and environmental conservation.
Corporate environmental responsibility and stakeholder perceptions.
Green marketing strategies and consumer perceptions.
Renewable energy adoption in businesses: Barriers and drivers.
Sustainable packaging innovations and their adoption by industries.
Fair trade certification and its impact on producers and consumers.
Water stewardship strategies in agriculture and manufacturing sectors.
Sustainable urban development: Smart city initiatives and sustainability goals.
International Trade and Globalization
Trade liberalization and economic growth: Evidence from developing countries.
Foreign direct investment inflows and their impact on host economies.
Regional trade agreements: Implications for global trade patterns.
Exchange rate volatility and its effects on international trade.
International trade finance mechanisms: Risks and mitigation strategies.
Global value chains: Dynamics and implications for trade policy.
Trade facilitation measures and their impact on trade flows.
Export competitiveness and firm-level strategies.
Trade disputes and their resolution mechanisms: Case studies.
Bilateral and multilateral trade agreements: Comparative analysis.
Economic integration and regional development: Lessons from regional blocs.
Trade and environment nexus: Assessing environmental implications of trade policies.
Trade promotion strategies for small and medium-sized enterprises (SMEs).
Trade finance innovations: Blockchain and digital platforms.
International labor mobility and its impact on global trade dynamics.
Cross-disciplinary Topics
The role of digital currencies in reshaping global finance and trade.
Artificial intelligence applications in supply chain management and marketing.
Social entrepreneurship and sustainable business models.
Data privacy regulations and their implications for e-commerce.
Corporate governance practices in family-owned businesses.
Impact investing and its role in addressing social and environmental challenges.
Sustainable tourism development in emerging economies.
Fintech innovations and their impact on traditional banking services.
Digital transformation in healthcare services: Opportunities and challenges.
Sustainable development goals (SDGs) and corporate sustainability strategies.
Selecting the PhD project topics in commerce is a pivotal moment in your academic journey. It’s an opportunity to explore your interests, contribute to the body of knowledge, and make a meaningful impact in the world of commerce.
Whether you’re passionate about traditional disciplines like Accounting and Finance or intrigued by emerging trends like Sustainable Commerce, there’s a wealth of opportunities awaiting your exploration.
So, dive in, explore, and embark on your journey to becoming a thought leader in the field of commerce.
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Making your Research easy
Research topics in Marketing for PhD
If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD
Research topics in marketing for PhD
Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.
In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.
This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.
Here are some of the latest and trending topics.
List of research topics in Marketing Management
Creation of a global luxury brand.
Global versus local marketing strategy.
Global customer management.
The strategy of Neuromarketing.
Effectiveness of business outsourcing.
Measuring Customer satisfaction.
Effective branding using social media and digital marketing.
social media on customer purchasing choices.
Emotions and consumer decision-making.
Neuroscience and consumer emotions.
Consumption-based affect regulation.
Engineering of feelings and emotions in the marketplace.
Emotion and consumption experiences.
The emotional impact of the marketing mix (pricing, product, distribution, communication).
Emotions and social media.
The Emotions and branding.
Emotions and marketing effectiveness.
Emotions and consumer happiness and well-being.
Big data of emotion in the marketplace.
Consumer psychology and judgment and decision-making.
Emotional and cognitive factors influence consumer judgments and decision-making.
Cultural variations in judgment and decision behavior.
Consumer adoption of technology products, and strategies for multi-sided platforms.
long-term effects of marketing actions and optimal allocation of marketing budgets.
Marketing and strategy problems in digital marketing and social media.
Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.
Presenting at a conference for the first time 5 must things to do
How to choose your dissertation topic
Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.
So here are some of the topics you can work on to find a good topic for your Ph.D.
Comment below if there are any current Research topics in marketing for Ph.D .
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How to Choose a PhD Research Topic
Finding a PhD
Introduction
Whilst there are plenty of resources available to help prospective PhD students find doctoral programmes, deciding on a research topic is a process students often find more difficult.
Some advertised PhD programmes have predefined titles, so the exact topic is decided already. Generally, these programmes exist mainly in STEM, though other fields also have them. Funded projects are more likely to have defined titles, and structured aims and objectives.
Self funded projects, and those in fields such as arts and humanities, are less likely to have defined titles. The flexibility of topic selection means more scope exists for applicants to propose research ideas and suit the topic of research to their interests.
A middle ground also exists where Universities advertise funded PhD programmes in subjects without a defined scope, for example: “PhD Studentship in Biomechanics”. The applicant can then liaise with the project supervisor to choose a particular title such as “A study of fatigue and impact resistance of biodegradable knee implants”.
If a predefined programme is not right for you, then you need to propose your own research topic. There are several factors to consider when choosing a good research topic, which will be outlined in this article.
How to Choose a Research Topic
Our first piece of advice is to PhD candidates is to stop thinking about ‘finding’ a research topic, as it is unlikely that you will. Instead, think about developing a research topic (from research and conversations with advisors).
Consider several ideas and critically appraise them:
You must be able to explain to others why your chosen topic is worth studying.
You must be genuinely interested in the subject area.
You must be competent and equipped to answer the research question.
You must set achievable and measurable aims and objectives.
You need to be able to achieve your objectives within a given timeframe.
Your research question must be original and contribute to the field of study.
We have outlined the key considerations you should use when developing possible topics. We explore these below:
Focus on your interests and career aspirations
It is important to choose a topic of research that you are genuinely interested in. The decision you make will shape the rest of your career. Remember, a full-time programme lasts 3-4 years, and there will be unforeseen challenges during this time. If you are not passionate about the study, you will struggle to find motivation during these difficult periods.
You should also look to your academic and professional background. If there are any modules you undertook as part of your Undergraduate/Master degree that you particularly enjoyed or excelled in? These could form part of your PhD research topic. Similarly, if you have professional work experience, this could lead to you asking questions which can only be answered through research.
When deciding on a PhD research topic you should always consider your long-term career aspirations. For example, as a physicist, if you wish to become an astrophysicist, a research project studying black holes would be more relevant to you than a research project studying nuclear fission.
Read dissertations and published journals
Reading dissertations and published journals is a great way to identify potential PhD topics. When reviewing existing research ask yourself:
What has been done and what do existing results show?
What did previous projects involve (e.g. lab-work or fieldwork)?
How often are papers published in the field?
Are your research ideas original?
Is there value in your research question?
Could I expand on or put my own spin on this research?
Reading dissertations will also give you an insight into the practical aspects of doctoral study, such as what methodology the author used, how much data analysis was required and how was information presented.
You can also think of this process as a miniature literature review . You are searching for gaps in knowledge and developing a PhD project to address them. Focus on recent publications (e.g. in the last five years). In particular, the literature review of recent publications will give an excellent summary of the state of existing knowledge, and what research questions remain unanswered.
If you have the opportunity to attend an academic conference, go for it! This is often an excellent way to find out current theories in the industry and the research direction. This knowledge could reveal a possible research idea or topic for further study.
Finding a PhD has never been this easy – search for a PhD by keyword, location or academic area of interest.
Discuss research topic ideas with a PhD supervisor
Discuss your research topic ideas with a supervisor. This could be your current undergraduate/masters supervisor, or potential supervisors of advertised PhD programmes at different institutions. Come to these meetings prepared with initial PhD topic ideas, and your findings from reading published journals. PhD supervisors will be more receptive to your ideas if you can demonstrate you have thought about them and are committed to your research.
You should discuss your research interests, what you have found through reading publications, and what you are proposing to research. Supervisors who have expertise in your chosen field will have insight into the gaps in knowledge that exist, what is being done to address them, and if there is any overlap between your proposed research ideas and ongoing research projects.
Talking to an expert in the field can shape your research topic to something more tangible, which has clear aims and objectives. It can also find potential shortfalls of your PhD ideas.
It is important to remember, however, that although it is good to develop your research topic based on feedback, you should not let the supervisor decide a topic for you. An interesting topic for a supervisor may not be interesting to you, and a supervisor is more likely to advise on a topic title which lends itself to a career in academia.
Another tip is to talk to a PhD student or researcher who is involved in a similar research project. Alternatively, you can usually find a relevant research group within your University to talk to. They can explain in more detail their experiences and suggest what your PhD programme could involve with respect to daily routines and challenges.
Look at advertised PhD Programmes
Use our Search tool , or look on University PhD listing pages to identify advertised PhD programmes for ideas.
What kind of PhD research topics are available?
Are these similar to your ideas?
Are you interested in any of these topics?
What do these programmes entail?
The popularity of similar PhD programmes to your proposed topic is a good indicator that universities see value in the research area. The final bullet point is perhaps the most valuable takeaway from looking at advertised listings. Review what similar programmes involve, and whether this is something you would like to do. If so, a similar research topic would allow you to do this.
Writing a Research Proposal
As part of the PhD application process , you may be asked to summarise your proposed research topic in a research proposal. This is a document which summarises your intended research and will include the title of your proposed project, an Abstract, Background and Rationale, Research Aims and Objectives, Research Methodology, Timetable, and a Bibliography. If you are required to submit this document then read our guidance on how to write a research proposal for your PhD application.
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The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education
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The Doctoral Programme in Marketing focuses on a wide range of topics using a variety of research methods and tools. Faculty members have the expertise in a variety of areas including Product Management, Brand Management, Marketing Decision Models, Consumer Behaviour, Marketing Strategy, Services Marketing, Retailing, and Business to Business Marketing. The coursework includes courses on marketing management, marketing models, and research methods.
Research Overview
How do taxes affect customer choice? How do expert opinions influence consumer decision making? Auction design, experiments for digital marketing, text mining to understand platform quality perception are some of the research areas that interest the faculty in the Marketing area at IIMB. Chairperson Prof. Sreelata Jonnalagedda offers a brief overview of the course work in the programme
Research Spotlight
My area of interest is Quantitative Marketing, wherein we model customer decision-making using microeeconomic principles
Customers engage with opinions made by others on social media in a variety of ways. This includes liking, upvoting, commenting or sharing these opinions. PhD scholar Jose Manu’s research explores how and why these customer engagements occur and how the presence of others in the network motivates customers to engage with online reviews.
In her Ph.D. thesis, Dhrithi Mahadevan conceptualises and identifies specific drivers of customer experience for access-based services like Uber, AirBnB, Swiggy, Zomato etc. She uses her framework to investigate how the interactions between customers, platform and third-party providers affect the overall customer experience, which in turn affects the performance of both the third-party providers as well as the platform.
Recent Dissertations
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Ongoing Research
To learn more about faculty in the area click here
Explore a diverse array of engaging marketing project topics, poised to ignite your creativity and drive results. Discover the perfect project to shape your marketing success.
Marketing, the art and science of capturing attention, igniting desire, and fostering customer loyalty, is a dynamic field that never stands still.
In this article, we’ll embark on a journey through the realm of marketing project topics. These are the fuel that powers your marketing projects, providing the spark of inspiration to elevate your understanding and the strategies you employ.
From the captivating world of influencer marketing to the intriguing intricacies of consumer behavior, we’ve curated an array of topics to fire up your imagination.
Join us as we navigate the landscape of marketing, exploring subjects that promise to unlock insights, drive innovation, and keep you ahead of the marketing curve.
These are the topics that can help you understand, adapt, and lead in a world where change is the only constant.
Whether you’re seeking academic success, professional growth, or the next groundbreaking marketing strategy.
Let’s embark on this exciting journey through marketing project topics that are as diverse and dynamic as the field itself. Buckle up, and let’s begin this exhilarating exploration.
Table of Contents
Marketing Project Topics
Check out marketing project topics:-
Influencer Marketing
The Impact of Influencer Marketing on Brand Awareness: Analyze specific cases of influencer collaborations and their impact on brand recognition in various industries.
Measuring ROI in Influencer Marketing Campaigns: Conduct a comprehensive study of different ROI measurement techniques and their application in influencer marketing.
Micro vs. Macro Influencers: Who’s More Effective?: Compare the effectiveness of micro and macro influencers in promoting products in the beauty industry.
The Role of Influencers in Non-Profit Organizations: Investigate how influencers can boost awareness and donations for non-profit causes.
The Impact of Influencer Authenticity on Audience Engagement: Study how authenticity in influencer content affects audience engagement and trust.
Crisis Management in Influencer Partnerships: Examine cases of influencer-related crises and develop strategies for mitigating negative impacts.
The Cross-Platform Reach of Influencers: Analyze influencers’ effectiveness across different social media platforms and their reach to diverse audiences.
Long-Term vs. Short-Term Influencer Collaborations: Compare the results of long-term influencer partnerships with short-term campaigns.
Ethical Concerns in Influencer Marketing: Investigate ethical issues related to influencer marketing, such as disclosure practices and deceptive endorsements.
Influencer Marketing in B2B Industries: Explore how influencer marketing can be adapted for business-to-business marketing strategies.
Social Media Marketing
The Impact of COVID-19 on Social Media Engagement: Analyze changes in social media engagement during the pandemic and their long-term effects.
Paid vs. Organic Social Media Growth: Compare the effectiveness of paid advertising and organic strategies in growing social media followings.
Effective Hashtag Strategies on Instagram: Investigate the use of hashtags in increasing post visibility and engagement. Utilizing relevant and trending hashtags can significantly boost your content’s reach and engagement, helping you attract more Instagram follower s.
The Role of Video Content in Social Media Marketing: Study the impact of video content on engagement and conversion rates.
The Power of User-Generated Content: Analyze the influence of user-generated content on brand perception and trust.
The Impact of Social Media Advertising on Purchase Decisions: Explore how social media ads affect consumer buying decisions.
The Psychology of Social Media Scrolling Behavior: Investigate the reasons behind users’ scrolling habits on social platforms.
The Use of Memes in Social Media Marketing: Examine the effectiveness of memes in creating viral marketing campaigns.
Social Media Marketing for Niche Markets: Explore strategies for reaching and engaging specific niche audiences.
The Influence of Social Media Influencers on Consumer Purchases: Analyze the direct impact of influencers on consumer buying decisions.
Consumer Behavior
The Impact of Social Proof on Consumer Choices: Investigate how social proof, such as reviews and ratings, influences purchasing decisions.
Cross-Cultural Variations in Consumer Behavior: Examine cultural factors that shape consumer preferences and choices.
The Role of Emotions in Consumer Decision-Making: Analyze how emotional appeal in marketing affects consumer behavior.
Consumer Behavior in Subscription-Based Services: Explore the psychology of subscription services and customer retention.
The Influence of Online Reviews on Product Trust: Investigate how online reviews impact consumers’ trust in products and brands.
The Role of Discounts and Coupons in Purchase Decisions: Analyze the effects of discounts and coupon offers on buying behavior.
Consumer Behavior in the E-Commerce Checkout Process: Study the factors that influence cart abandonment and successful conversions.
Brand Perception and Consumer Behavior: Examine how a brand’s image and reputation affect consumer choices.
Innovative Packaging and Its Impact on Consumer Choices: Investigate the role of packaging design in attracting consumers.
The Influence of Word-of-Mouth Marketing on Consumer Purchases: Analyze how recommendations from friends and family impact buying decisions.
E-Commerce Trends and Challenges
The Impact of Augmented Reality in E-Commerce: Explore the use of AR technology in enhancing the online shopping experience.
Sustainability Practices in E-Commerce Supply Chains: Investigate how e-commerce businesses integrate sustainability into their supply chain operations.
Voice Commerce: The Future of Online Shopping: Analyze the growing trend of voice-activated shopping and its potential impact on e-commerce.
Personalization in E-Commerce Recommendations: Study the effectiveness of personalized product recommendations in e-commerce platforms.
Consumer Trust in Online Payment Methods: Explore the factors that influence consumer trust in online payment systems.
The Role of Chatbots in E-Commerce Customer Service: Analyze the use of chatbots in enhancing customer support and sales.
E-Commerce Security: Protecting Customer Data in the Digital Age: Investigate cybersecurity measures to safeguard consumer information.
Globalization and Cross-Border E-Commerce: Examine the challenges and opportunities of international e-commerce expansion.
The Impact of User-Generated Content on E-Commerce Sales: Study how user-generated content influences online shoppers.
E-Commerce Subscription Models and Customer Retention: Explore strategies for retaining subscribers in e-commerce subscription services.
Marketing Ethics and Sustainability
The Influence of Ethical Marketing on Consumer Purchase Behavior: Analyze how ethical marketing practices affect consumers’ choices and loyalty.
Sustainable Packaging in Marketing: Environmental Impact and Consumer Perception: Investigate the environmental impact of sustainable packaging and its influence on consumer perception.
The Role of Greenwashing in Marketing: Examine instances of greenwashing and its impact on consumer trust.
Corporate Social Responsibility (CSR) Initiatives and Brand Image: Analyze how CSR initiatives shape brand reputation and consumer loyalty.
Consumer Data Privacy and Marketing Ethics: Investigate the ethical use of consumer data and privacy concerns in marketing practices.
Transparency in Advertising: Building Consumer Trust: Explore the importance of transparency in advertising and its impact on trust.
Promoting Sustainable Products: Strategies and Challenges: Study the challenges and strategies for marketing sustainable and eco-friendly products.
Fair Trade Marketing: Consumer Perceptions and Impact on Sales: Analyze the impact of fair trade practices on consumer choices.
Eco-Friendly Marketing Campaigns and Their Effectiveness: Examine the effectiveness of eco-friendly marketing campaigns in driving sales.
Ethical Influencer Marketing: Practices and Impact on Brand Reputation: Investigate ethical practices in influencer marketing and their impact on brand reputation.
These expanded categories and projects offer a more comprehensive view of marketing project topics, covering a broad range of subjects within the marketing field.
Students and professionals can explore, research, and contribute to the ever-evolving world of marketing using these topics as guides.
What are good research topics on marketing?
Exploring Compelling Research Topics in Marketing
The Social Media Revolution: Analyzing its Impact on Consumer Behavior
Investigate how social media platforms influence consumer choices and purchasing decisions.
Marketing’s New Frontier: The Role of Artificial Intelligence
Explore the applications of artificial intelligence in shaping modern marketing strategies and consumer engagement.
Ad Wars: Unraveling the Effectiveness of Various Advertising Channels
Evaluate the efficiency of different advertising platforms and their impact on brand visibility.
Personifying Brands: How Brand Personality Shapes Consumer Decisions
Examine the connection between a brand’s personality traits and consumer decision-making processes.
Customer Satisfaction and Loyalty: A Symbiotic Relationship
Study how customer satisfaction levels correlate with brand loyalty and its long-term benefits.
Pricing Strategies Unveiled: Their Influence on Sales and Consumer Behavior
Analyze the effects of diverse pricing strategies on sales and consumer preferences.
Sales Promotions Demystified: Which Tactics Work Best?
Investigate the efficacy of different sales promotion techniques in capturing consumer interest.
Market Research: The Architect of Informed Marketing Planning
Explore the pivotal role of market research in creating effective marketing plans and strategies.
Global Competition: Shaping Marketing Strategies in a Connected World
Assess the challenges and opportunities presented by global competition in marketing endeavors.
Generational Marketing: Navigating the Unique Traits of Each Generation
Examine the distinct marketing approaches required for different generations, from Gen Z to Baby Boomers.
Ethics in Marketing: Balancing Profit and Responsibility
Delve into the ethical considerations of marketing practices and their impact on brand reputation.
Marketing in the Digital Age: Trends, Challenges, and Adaptations
Analyze the rapidly evolving landscape of marketing in the digital era and its implications for businesses.
These topics offer a diverse range of research avenues within the marketing field. Selecting a topic that aligns with your interests and is relevant to the marketing industry will make your research journey both engaging and fruitful.
Additionally, ensure your chosen topic can be supported by existing research, providing a strong foundation for your investigation.
What are the trending marketing project topics?
Navigating Trending Marketing Project Topics:
AI-Powered Marketing Strategies
Dive into the world of artificial intelligence in marketing, focusing on personalized customer experiences, targeted advertising, and data analytics.
Social Media’s Influence on Modern Marketing
Explore the dynamic role of social media in brand building, lead generation, and sales growth for businesses.
Mastering Influencer Marketing
Delve into the intricacies of influencer marketing, from identifying the right influencers to measuring campaign effectiveness and avoiding potential scams.
The Video Marketing Renaissance
Uncover the power of video marketing, from creating impactful content to effectively promoting it on social media platforms to drive sales.
E-Commerce Evolution
Explore the shifting landscape of e-commerce, including strategy development, SEO optimization , and the enhancement of the customer journey.
Customer Relationship Management (CRM)
Investigate the significance of CRM in marketing, encompassing CRM system selection, data utilization, and improving customer service.
Data-Driven Marketing Insights
Deepen your understanding of data-driven marketing, covering data collection, analysis, informed decision-making, and campaign performance measurement.
These topics reflect the latest trends in the marketing industry, providing a wealth of opportunities for exploration and research.
Select a topic that not only aligns with your interests but is also relevant to the dynamic marketing landscape. Ensure it’s feasible to complete within the available time and resources for a successful project.
What is an example of a marketing project?
Project aim.
Enhance brand visibility and generate leads for a newly introduced software product.
Project Goals and Objectives
Elevate Website Traffic: Achieve a 20% increase in website traffic within 3 months.
Generate Qualified Leads: Attain a monthly target of 100 qualified leads.
Amplify Social Media Engagement: Boost social media engagement by 15% within 3 months.
Project Execution Approach
1. Craft a Comprehensive Content Strategy
Develop a content strategy encompassing blog posts, engaging infographics, and informative videos that resonate with the target audience.
2. Launch a Dynamic Social Media Campaign
Initiate a well-planned social media campaign to promote the created content and foster meaningful interactions with prospective customers.
3. Execute Targeted Paid Advertising Campaigns
Implement paid advertising campaigns across Google and social media platforms, tailored to reach the intended audience effectively.
4. Connect at Industry Events
Actively participate in industry events to expand networks and engage with potential customers face-to-face.
Project Timeline
Formulate the content strategy and kickstart the social media campaign.
Roll out paid advertising campaigns on selected platforms.
Attend industry events and initiate networking activities.
Analyze project outcomes, gather insights, and adapt strategies as necessary.
This example illustrates a marketing project’s key components, emphasizing the essential role of clear goals, well-defined objectives, and a strategic methodology.
Your project’s specific details will naturally vary based on the product or service being marketed and the characteristics of your target audience.
What are projects in marketing?
Marketing projects are strategic endeavors meticulously designed to achieve specific marketing objectives, whether it’s boosting brand awareness, generating leads, or propelling sales.
These projects come in various sizes and complexities, but they all share a common purpose: to empower businesses in realizing their marketing aspirations.
Common Instances of Marketing Projects Include:
New Marketing Campaign Development and Launch: Creating and introducing a fresh marketing campaign to the audience.
Website or E-commerce Store Creation: Building a new website or e-commerce platform to enhance online presence.
Enhancing Customer Experiences: Elevating user experiences on an existing website or e-commerce store to drive satisfaction and loyalty.
Social Media Brand Awareness: Strategies to increase brand visibility and engagement on social media platforms.
Lead Generation for Sales Teams: Initiatives to secure qualified leads for new sales ventures.
Campaign Effectiveness Measurement: Evaluating the performance and impact of marketing campaigns.
Marketing projects can be executed by in-house marketing teams, external marketing agencies, or through collaborative efforts between the two. The choice of approach for a specific business hinges on factors like budget, available resources, and the depth of expertise. It’s a dynamic field where creativity, strategy, and innovation converge to bring marketing objectives to life.
In the ever-dazzling world of marketing, these project topics serve as the treasure map to uncharted territories.
From the enchanting realm of artificial intelligence to the social media magic, and the captivating allure of video marketing, they beckon marketing enthusiasts to embark on an adventure of innovation and strategy.
Marketing is no longer a one-size-fits-all domain. It’s an ever-evolving playground of creativity where each project is a brushstroke on the canvas of consumer engagement.
These topics are your invitation to a journey where you’ll adapt, learn, and dazzle the world with your marketing prowess.
Remember, the ultimate marketing project is the one that resonates with your passion, dances with your audience, and unlocks the doors to results that make your brand shine.
As we ride the waves of this dynamic marketing ocean, let these topics be your trusted companions, guiding you toward the shores of success, exploration, and a future where marketing continues to shape our world.
Frequently Asked Questions
How do i select the right marketing project topic for me.
Choosing the right topic begins with your interests. Pick a subject that genuinely intrigues you, as this passion will drive your research and creativity.
What are the key elements of a successful influencer marketing campaign?
A successful influencer marketing campaign hinges on finding the right influencer for your brand, setting clear objectives, and measuring the campaign’s impact through metrics like engagement, reach, and ROI.
How can I create a viral marketing campaign on social media?
To create a viral campaign, focus on authenticity, emotional appeal, and shareable content. Encourage user participation and leverage trends and storytelling.
What are the ethical considerations in marketing?
Marketing ethics revolve around truthfulness, transparency, and respect for consumer privacy. It’s crucial to be honest in advertising, respect customer data, and avoid deceptive practices.
How can I contribute to sustainable marketing as a business owner?
Sustainable marketing involves reducing waste, conserving resources, and promoting eco-friendly products. As a business owner, you can contribute by adopting sustainable practices and transparently communicating your efforts to consumers.
150 Excellent Marketing Research Topics to Achieve Top Grades
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Useful PhD Research Proposal Topics In Marketing
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Research Topics In Marketing (+ Free Webinar)
A comprehensive list of research topic ideas in marketing, including traditional and digital marketing channels (social, content, mobile). ... 50+ Marketing Research Topic Ideas To Fast-Track Your Project. ... written as part of Master's and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in ...
PhD Research Topics In Marketing
Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing. Thesis of Client Profitability in marketing. The Effectiveness of Distribution. Customer Retention and Retrieval in the Retail Sector. Modern Trends embracing marketing sector.
Marketing PhD
Assistant Professor of Marketing and Stevens Junior Faculty Fellow. Jean-Pierre Dubé. James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar. Ayelet Fishbach. Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar. Guenter J. Hitsch.
Marketing PhD Research Projects PhD Projects, Programmes ...
University of Bradford Faculty of Management, Law and Social Sciences. Research Group: School of Management. In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by ...
Marketing
Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
Marketing PhD Projects
A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You'll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia. Doing a PhD in Marketing gives you the ...
PDF Marketing: Selected Doctoral Theses
experimental design. These experiments randomly assign customers to receive marketing actions recommended by either the existing (champion) policy or the new (challenger) policy, and then compare the aggregate outcomes. We discuss an alternative experimental design and propose an estimation approach to improve the evaluation of targeting policies.
Marketing
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
Ph.D. in Marketing Areas of Research
Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that ...
marketing PhD Projects, Programmes & Scholarships
This self-funded Ph.D. opportunity seeks to contribute to current research in the field of marketing communication, Artificial intelligence (AI) related technologies, and consumer behavior and well-being. Read more. Supervisor: Dr S Rezaei. Year round applications PhD Research Project Self-Funded PhD Students Only.
Marketing Dissertation Topics
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
Research Topics
The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not ...
Your complete guide to a PhD in Marketing
Marketing students will develop technical and analytical skills, but they will also learn how to be great storytellers. You will discover how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, and promotion. Marketing is also a great discipline if you want to learn how to identify your ...
100 PhD Project Topics In Commerce [2024]
Choosing a PhD project topic in Commerce requires careful consideration and alignment with your interests, expertise, and the current trends in the field. Here are some steps to guide you through the process: Identify Your Interests: Start by reflecting on your academic and professional interests within the broad field of Commerce.
Research topics in Marketing for PhD
List of research topics in Marketing Management. Creation of a global luxury brand. Global versus local marketing strategy. Global customer management. The strategy of Neuromarketing. Effectiveness of business outsourcing. Measuring Customer satisfaction. Effective branding using social media and digital marketing.
digital marketing PhD Projects, Programmes & Scholarships
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment.
PhDs in Business & Management: Five Hot Research Topics
Here, course leaders identify five of the most in-demand areas of business research. 1. Managing technology & innovation. "Management of innovation and technology is of particular importance right now," says Sabatier. "Questions about R&D, strategy and business models, and innovation are very important both from a theoretical and ...
How to Choose a PhD Research Topic
Consider several ideas and critically appraise them: You must be able to explain to others why your chosen topic is worth studying. You must be genuinely interested in the subject area. You must be competent and equipped to answer the research question. You must set achievable and measurable aims and objectives.
17 PhD programmes in Digital Marketing
Management - Marketing. 31,576 EUR / year. 5 years. The goal of the Management - Marketing program from The University of Arizona is to provide students with world-class training in research and teaching and prepare them for faculty positions at major research universities world-wide. Ph.D. / Full-time / On Campus.
Marketing
Marketing. The Doctoral Programme in Marketing focuses on a wide range of topics using a variety of research methods and tools. Faculty members have the expertise in a variety of areas including Product Management, Brand Management, Marketing Decision Models, Consumer Behaviour, Marketing Strategy, Services Marketing, Retailing, and Business to ...
international marketing PhD Projects, Programmes & Scholarships
Singapore Management University (SMU) Academic Research PhD Programmes. The SMU College of Graduate Research Studies (CGRS) provides a holistic and community-based experience in postgraduate research that is based on interdisciplinary programmes, courses, events, networking and cohort-building. Read more.
October 25, 2023. Explore a diverse array of engaging marketing project topics, poised to ignite your creativity and drive results. Discover the perfect project to shape your marketing success. Marketing, the art and science of capturing attention, igniting desire, and fostering customer loyalty, is a dynamic field that never stands still.
Marketing Degrees
Master's degree in Marketing. For those who already have an undergraduate degree under their belts, master's programs in marketing offer more specialised knowledge and often include opportunities for internships or exciting research projects. Master of Business Administration (MBA) with a marketing focus.
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VIDEO
COMMENTS
A comprehensive list of research topic ideas in marketing, including traditional and digital marketing channels (social, content, mobile). ... 50+ Marketing Research Topic Ideas To Fast-Track Your Project. ... written as part of Master's and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in ...
Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing. Thesis of Client Profitability in marketing. The Effectiveness of Distribution. Customer Retention and Retrieval in the Retail Sector. Modern Trends embracing marketing sector.
Assistant Professor of Marketing and Stevens Junior Faculty Fellow. Jean-Pierre Dubé. James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar. Ayelet Fishbach. Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar. Guenter J. Hitsch.
University of Bradford Faculty of Management, Law and Social Sciences. Research Group: School of Management. In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to exceed US$1 trillion by ...
Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You'll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia. Doing a PhD in Marketing gives you the ...
experimental design. These experiments randomly assign customers to receive marketing actions recommended by either the existing (champion) policy or the new (challenger) policy, and then compare the aggregate outcomes. We discuss an alternative experimental design and propose an estimation approach to improve the evaluation of targeting policies.
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that ...
This self-funded Ph.D. opportunity seeks to contribute to current research in the field of marketing communication, Artificial intelligence (AI) related technologies, and consumer behavior and well-being. Read more. Supervisor: Dr S Rezaei. Year round applications PhD Research Project Self-Funded PhD Students Only.
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not ...
Marketing students will develop technical and analytical skills, but they will also learn how to be great storytellers. You will discover how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, and promotion. Marketing is also a great discipline if you want to learn how to identify your ...
Choosing a PhD project topic in Commerce requires careful consideration and alignment with your interests, expertise, and the current trends in the field. Here are some steps to guide you through the process: Identify Your Interests: Start by reflecting on your academic and professional interests within the broad field of Commerce.
List of research topics in Marketing Management. Creation of a global luxury brand. Global versus local marketing strategy. Global customer management. The strategy of Neuromarketing. Effectiveness of business outsourcing. Measuring Customer satisfaction. Effective branding using social media and digital marketing.
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment.
Here, course leaders identify five of the most in-demand areas of business research. 1. Managing technology & innovation. "Management of innovation and technology is of particular importance right now," says Sabatier. "Questions about R&D, strategy and business models, and innovation are very important both from a theoretical and ...
Consider several ideas and critically appraise them: You must be able to explain to others why your chosen topic is worth studying. You must be genuinely interested in the subject area. You must be competent and equipped to answer the research question. You must set achievable and measurable aims and objectives.
Management - Marketing. 31,576 EUR / year. 5 years. The goal of the Management - Marketing program from The University of Arizona is to provide students with world-class training in research and teaching and prepare them for faculty positions at major research universities world-wide. Ph.D. / Full-time / On Campus.
Marketing. The Doctoral Programme in Marketing focuses on a wide range of topics using a variety of research methods and tools. Faculty members have the expertise in a variety of areas including Product Management, Brand Management, Marketing Decision Models, Consumer Behaviour, Marketing Strategy, Services Marketing, Retailing, and Business to ...
Singapore Management University (SMU) Academic Research PhD Programmes. The SMU College of Graduate Research Studies (CGRS) provides a holistic and community-based experience in postgraduate research that is based on interdisciplinary programmes, courses, events, networking and cohort-building. Read more.
October 25, 2023. Explore a diverse array of engaging marketing project topics, poised to ignite your creativity and drive results. Discover the perfect project to shape your marketing success. Marketing, the art and science of capturing attention, igniting desire, and fostering customer loyalty, is a dynamic field that never stands still.
Master's degree in Marketing. For those who already have an undergraduate degree under their belts, master's programs in marketing offer more specialised knowledge and often include opportunities for internships or exciting research projects. Master of Business Administration (MBA) with a marketing focus.