The purpose of the research paper is to examine the effectiveness of digital media marketing strategies and different social media options used for marketing.
Setting the future of digital and social media marketing research
Explore the latest trends and challenges in digital and social media marketing research. Learn from experts and propose new directions for the field.
(PDF) A Literature Review on Digital Marketing: The Evolution of a
PDF | This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far,... | Find, read and cite all the research you ...
Digital marketing: A framework, review and research agenda
Our objectives for this paper are three-fold. First, we develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and/or will have a significant impact. Next, we organize the developments and ...
A Framework for Digital Marketing Research: Investigating the Four
The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge. Thi...
Digitalization and its impact on contemporary marketing strategies and
Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021, 2022). Considering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the ...
A Scoping Review of the Effect of Content Marketing on Online Consumer
Abstract Notwithstanding the body of research on the characteristics and benefits of content marketing as a digital marketing strategy, evidence of how online consumer behavior is affected by digital brand content remains inconclusive.
Digital marketing communication in global marketplaces: A review of
We find that extant research in digital marketing communication pertains mostly to a specific, national level rather than a global level, despite the porousness of national boundaries for digital marketing. We derive important insights, identify key research gaps and questions in each of the dyads along these dimensions.
Trends and patterns in digital marketing research: bibliometric
In today's digital era, the importance of digital marketing has increased from one year to another as a way of providing novel properties for informing, engaging, and selling services and products to clients. The research's aim is to investigate trends and patterns in the area of digital marketing research from 1979 to June 2020 through a bibliometric analysis technique. A total of 924 ...
Advancing research in digital and social media marketing
This article takes a quasi-historical perspective on digital and social media marketing. It traces digital marketing from its roots in direct and interactive marketing to the present day. The artic...
The Gold Rush of Digital Marketing: Assessing Prospects of Building
How to use digital marketing to build brand awareness overseas? This article provides insights and strategies based on empirical research.
Digital transformation and marketing: a systematic and thematic
This article provides a systematic review of the extensive and fragmented literature focused on Digital Transformation (DT) and marketing by identifying the main themes and perspectives (i.e., employees, customers, and business processes) studied by previous research. By mapping the DT literature in the area of marketing, 117 articles, published between 2014 and 2020, have been identified ...
Social media in marketing research: Theoretical bases, methodological
Learn how to use social media in marketing research, from theoretical foundations to methodological issues and thematic topics, in this Psychology & Marketing journal article.
How digital marketing evolved over time: A bibliometric analysis on
Therefore, the purpose of this study is to review articles on digital marketing to identify top themes, determine the current status of research in digital marketing and indicate how influential works have shaped it. This research has reviewed 925 papers published between 2000 and 2019 in Scopus by applying bibliometrics analysis.
A systematic literature review: digital marketing and its impact on
A systematic literature review has been conducted on digital marketing, and its implementation in SMEs. The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science Direct, Scopus, Springer, IEEE Explorer, ACM Digital Library, Engineering Village ...
Full article: The effect of digital marketing transformation trends on
Based on the theory of planned behavior and the theory of consumer behavior, this study aims to explain the effects digital marketing forms on customer attitudes toward digital marketing and purchase intention. Research sample with a size of 210 potential customers, from the important people in the B2B purchasing chain at the enterprise.
Using Data Sciences in Digital Marketing: Framework, methods, and
The results present a holistic overview of the main applications of Data Sciences to digital marketing and generate insights related to the creation of innovative Data Mining and knowledge discovery techniques. Important theoretical implications are discussed, and a list of topics is offered for further research in this field.
Digital Marketing: A Review
Digital marketing is the marketin g of products or services us ing digital. technologies, mainly on the Internet, but also including mobile phones, display. advertising, and any other digital ...
How digital technologies reshape marketing: evidence from a qualitative
In particular, since digital transformation can reshape the traditional process of value creation in which marketing is primarily involved, the article analyses the impact of digital transformation on traditional marketing, including its role, organisation, and instruments.
PDF A Study on Digital Marketing and It'S Impacts
Traditional Marketing refers to the marketing that uses traditional channels or media, for the purpose of marketing communication. Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and other digital medium.
Artificial intelligence in marketing: A systematic literature review
This article explores the use of AI in marketing as an emergent stream of research. Based on inferences from earlier studies, the study categorizes marketing into five distinct functional themes—integrated digital marketing, content marketing, experiential marketing, marketing operations, and market research—and 19 sub-functional themes ...
Full article: Marketing logistics and consumer behaviour: an empirical
1. Introduction. In India, e-commerce has witnessed exponential growth with propelled economic growth, favourable market conditions, enhanced digital ad spending, the deluge of social media, and changes in consumer buying patterns (Tandon, Citation 2021).The pandemic has significantly widened the adoption of online shopping (Mishra et al., Citation 2022; Polas et al., Citation 2022; Song et al ...
Digital marketing: A framework, review and research agenda
Our review complements recent review articles on digital marketing and related topics. The article by Yadav and Pavlou (2014) focuses on marketing in computer-mediated environments and reviews literature in both marketing and information systems. The article by Lamberton and Stephen (2016) focuses on consumer psychology, motivations, and expressions in digital environments to highlight a few ...
A Critical Review of Digital Marketing
PDF | This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the... | Find, read and cite all the research ...
Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand
Chad S. White Head of Research, Oracle Digital Experience Agency. Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he's been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and ...
The Impact of Artificial Intelligence in Digital Marketing ...
The research on digital marketing and artificial intelligence appears to be scattered across various publications, lacking a comprehensive article that encompasses all the solutions stemming from artificial intelligence and its influence on digital marketing. 2 Literature Review.
2024 Best Speech Pathology Degree Programs Ranking in ...
For those considering a career as a Clinical Research Coordinator, the average annual salary is about $40,700, or $19.57 per hour. This role can be particularly appealing for graduates interested in the research aspects of speech pathology, as it allows them to contribute to advancements in treatment methodologies and patient care.
Bibliometric Analysis of Sharenting: Current Status and Inducing
He is on the panel of Inderscience, Scopus and ABDC indexed journals as Reviewer and Research Advisor. There are three text books, including the Digital Marketing book with TAXMANN, and four edited books to his credit. He has also acted as a resource person in the area of digital marketing as well as research and chaired sessions at conferences.
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The purpose of the research paper is to examine the effectiveness of digital media marketing strategies and different social media options used for marketing.
Explore the latest trends and challenges in digital and social media marketing research. Learn from experts and propose new directions for the field.
PDF | This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far,... | Find, read and cite all the research you ...
Our objectives for this paper are three-fold. First, we develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and/or will have a significant impact. Next, we organize the developments and ...
The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge. Thi...
Despite particular research conducted on the issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these domains (Petrescu and Krishen 2021, 2022). Considering the substantial impact of digital marketing and marketing analytics in the current competitive and demanding business landscape, the ...
Abstract Notwithstanding the body of research on the characteristics and benefits of content marketing as a digital marketing strategy, evidence of how online consumer behavior is affected by digital brand content remains inconclusive.
We find that extant research in digital marketing communication pertains mostly to a specific, national level rather than a global level, despite the porousness of national boundaries for digital marketing. We derive important insights, identify key research gaps and questions in each of the dyads along these dimensions.
In today's digital era, the importance of digital marketing has increased from one year to another as a way of providing novel properties for informing, engaging, and selling services and products to clients. The research's aim is to investigate trends and patterns in the area of digital marketing research from 1979 to June 2020 through a bibliometric analysis technique. A total of 924 ...
This article takes a quasi-historical perspective on digital and social media marketing. It traces digital marketing from its roots in direct and interactive marketing to the present day. The artic...
How to use digital marketing to build brand awareness overseas? This article provides insights and strategies based on empirical research.
This article provides a systematic review of the extensive and fragmented literature focused on Digital Transformation (DT) and marketing by identifying the main themes and perspectives (i.e., employees, customers, and business processes) studied by previous research. By mapping the DT literature in the area of marketing, 117 articles, published between 2014 and 2020, have been identified ...
Learn how to use social media in marketing research, from theoretical foundations to methodological issues and thematic topics, in this Psychology & Marketing journal article.
Therefore, the purpose of this study is to review articles on digital marketing to identify top themes, determine the current status of research in digital marketing and indicate how influential works have shaped it. This research has reviewed 925 papers published between 2000 and 2019 in Scopus by applying bibliometrics analysis.
A systematic literature review has been conducted on digital marketing, and its implementation in SMEs. The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science Direct, Scopus, Springer, IEEE Explorer, ACM Digital Library, Engineering Village ...
Based on the theory of planned behavior and the theory of consumer behavior, this study aims to explain the effects digital marketing forms on customer attitudes toward digital marketing and purchase intention. Research sample with a size of 210 potential customers, from the important people in the B2B purchasing chain at the enterprise.
The results present a holistic overview of the main applications of Data Sciences to digital marketing and generate insights related to the creation of innovative Data Mining and knowledge discovery techniques. Important theoretical implications are discussed, and a list of topics is offered for further research in this field.
Digital marketing is the marketin g of products or services us ing digital. technologies, mainly on the Internet, but also including mobile phones, display. advertising, and any other digital ...
In particular, since digital transformation can reshape the traditional process of value creation in which marketing is primarily involved, the article analyses the impact of digital transformation on traditional marketing, including its role, organisation, and instruments.
Traditional Marketing refers to the marketing that uses traditional channels or media, for the purpose of marketing communication. Digital Marketing implies the marketing of products and services via digital channels, such as the internet, smartphone, display ads, and other digital medium.
This article explores the use of AI in marketing as an emergent stream of research. Based on inferences from earlier studies, the study categorizes marketing into five distinct functional themes—integrated digital marketing, content marketing, experiential marketing, marketing operations, and market research—and 19 sub-functional themes ...
1. Introduction. In India, e-commerce has witnessed exponential growth with propelled economic growth, favourable market conditions, enhanced digital ad spending, the deluge of social media, and changes in consumer buying patterns (Tandon, Citation 2021).The pandemic has significantly widened the adoption of online shopping (Mishra et al., Citation 2022; Polas et al., Citation 2022; Song et al ...
Our review complements recent review articles on digital marketing and related topics. The article by Yadav and Pavlou (2014) focuses on marketing in computer-mediated environments and reviews literature in both marketing and information systems. The article by Lamberton and Stephen (2016) focuses on consumer psychology, motivations, and expressions in digital environments to highlight a few ...
PDF | This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the... | Find, read and cite all the research ...
Chad S. White Head of Research, Oracle Digital Experience Agency. Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he's been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and ...
The research on digital marketing and artificial intelligence appears to be scattered across various publications, lacking a comprehensive article that encompasses all the solutions stemming from artificial intelligence and its influence on digital marketing. 2 Literature Review.
For those considering a career as a Clinical Research Coordinator, the average annual salary is about $40,700, or $19.57 per hour. This role can be particularly appealing for graduates interested in the research aspects of speech pathology, as it allows them to contribute to advancements in treatment methodologies and patient care.
He is on the panel of Inderscience, Scopus and ABDC indexed journals as Reviewer and Research Advisor. There are three text books, including the Digital Marketing book with TAXMANN, and four edited books to his credit. He has also acted as a resource person in the area of digital marketing as well as research and chaired sessions at conferences.