Industrial Marketing Management
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Research in Industrial Marketing: Issues and Opportunities Classification
- Qurtubi Qurtubi Universitas Islam Indonesia
- Elisa Kusrini Universitas Islam Indonesia
This article discusses about researches on industrial marketing. It is designated to provide more understanding correlated with researches conducted in industrial marketing. Literature reviews are expected to provide support to researchers in performing future researches. Literature review is employed for this article. Based on the result and discussion, it can be concluded that the researches on industrial marketing were grouped into nine topics, which are: the differences between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing, theory and practices in industrial marketing, marketing-selling interface, purchasing and supply management, customer relationship management (CRM), industrial marketing strategy, correlation between industrial marketing and information technology, business-to-business (B2B) digital marketing, as well as correlation between business-to-business- (B2B) marketing and social media. Therefore, the most preferable topics to be studied are theory and industrial marketing practices.
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©International Journal of Integrated Engineering (IJIE)
ISSN : 2229-838X e-ISSN : 2600-7916
Industrial Engineering and Applications – Europe
11th International Conference, ICIEA-EU 2024, Nice, France, January 10–12, 2024, Revised Selected Papers
- Conference proceedings
- © 2024
- Shey-Huei Sheu 0
Asian University, Taichung, Taiwan
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Part of the book series: Lecture Notes in Business Information Processing (LNBIP, volume 507)
Included in the following conference series:
- ICIEA: International Conference on Industrial Engineering and Applications
Conference proceedings info: ICIEA-EU 2024.
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About this book
This book constitutes the refereed post-proceedings of the 11th International Conference on Industrial Engineering and Applications, ICIEA 2024, held in Nice, France, during January 10-12, 2024.
The 16 full papers and 3 short papers included in this book were carefully reviewed and selected from 90 submissions. They focus on the most recent and relevant research, theories and practices in industrial engineering and its applications.
- control models and system analysis in industrial engineering
- pricing strategies
- production planning
- decision support systems
Table of contents (19 papers)
Front matter, cost-optimization of condition-based maintenance policies for a two-component machine system with general repairs and process rejects.
- Kevin Kenneth Kwan, Simon Anthony Lorenzo, Iris Ann Martinez
Determination of Skilled Worker Requirements for Maintenance Departments Under Stochastic Failure Mode Conditions
- Sahin Furkan Sahiner, Onur Golbasi
Empirical Findings on the Current State of Industrial Production Management Systems in the Context of Increasing Digitalization
- Stefan Schmid, Herwig Winkler
Process Improvement of Taping for an Assembly Electrical Wiring Harness
- Ikhlef Jebbor, Youssef Raouf, Zoubida Benmamoun, Hanaa Hachimi
Use of Artificial Intelligence in Occupational Health and Safety in Construction Industry: A Proposed Framework for Saudi Arabia
- Shabir Hussain Khahro, Qasim Hussain Khahro
Path Score Based Approach for Deriving Machine Sequence in Multistage Process
- Sugyeong Lee, Dong-Hee Lee
A Traffic Signal Timing Model with Consideration on Road Configurations, Phase Planning, and Conflict Points at a Signalized T-Intersection Road
- Ma. Dominique M. Soriano, Ronaldo V. Polancos
Lateral Stability Control for Four Independent Wheel Vehicles Considering the Surrounding Condition
- Jinghua Zhang, Lifeng Ding, Junjian Chen, Lei Yue
Design of an Interactive Scheduling Heuristic-Based Application
- Edmond Duay, Gene Mark Gondraneos, Karisha Ann Indino-Pineda, Rosemary Seva
A New Data-Driven Modelling Framework for Moisture Content Prediction in Continuous Pharmaceutical Tablet Manufacturing
- Motaz Deebes, Mahdi Mahfouf, Chalak Omar
Solving the Car Sequencing Problem with Cross-Ratio Constraints Using Constraint Programming Approach
- Sana Jalilvand, Ali Bozorgi-Amiri, Mehdi Mamoodjanloo, Armand Baboli
Picking Optimization in U-Shaped Corridors with a Movable Depot
- Roberto Montemanni, Agnese Cervino, Francesco Lolli
Sustainable and Energy-Efficient Industrial Systems: Modelling the Environmental Impact of Logistics Facilities
- S. Perotti, L. Cannava, B. Najafi, E. Gronda, F. Rinaldi
Zero-Inflated Poisson Tensor Factorization for Sparse Purchase Data in E-Commerce Markets
- Keisuike Mizutani, Ayaka Ueta, Ryota Ueda, Ray Oishi, Tomofumi Hara, Yuki Hoshino et al.
Hybrid Predictive Modeling for Automotive After-Sales Pricing: Integrating BiLSTM-Attention and Fuzzy Logic
- Asmae Amellal, Issam Amellal, Mohammed Rida Ech-charrat
Full-Length Hardness Prediction in Wire Rod Manufacturing Using Semantic Segmentation of Thermal Images
- Seok-Kyu Pyo, Sung-Jun Hur, Dong-Hee Lee, Sang-Hyeon Lee, Sung-Jun Lim, Jong-Eun Lee et al.
Industrial Object Detection: Leveraging Synthetic Data for Training Deep Learning Models
- Sarah Ouarab, Rémi Boutteau, Katerine Romeo, Christele Lecomte, Aristid Laignel, Nicolas Ragot et al.
A Multi-step Approach for Identifying Unknown Defect Patterns on Wafer Bin Map
- Jin-Su Shin, Dong-Hee Lee
Synthetic Datasets for 6D Pose Estimation of Industrial Objects: Framework, Benchmark and Guidelines
- Aristide Laignel, Nicolas Ragot, Fabrice Duval, Sarah Ouarab
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Shey-Huei Sheu
Bibliographic Information
Book Title : Industrial Engineering and Applications – Europe
Book Subtitle : 11th International Conference, ICIEA-EU 2024, Nice, France, January 10–12, 2024, Revised Selected Papers
Editors : Shey-Huei Sheu
Series Title : Lecture Notes in Business Information Processing
DOI : https://doi.org/10.1007/978-3-031-58113-7
Publisher : Springer Cham
eBook Packages : Computer Science , Computer Science (R0)
Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Softcover ISBN : 978-3-031-58112-0 Published: 11 May 2024
eBook ISBN : 978-3-031-58113-7 Published: 10 May 2024
Series ISSN : 1865-1348
Series E-ISSN : 1865-1356
Edition Number : 1
Number of Pages : X, 244
Number of Illustrations : 25 b/w illustrations, 102 illustrations in colour
Topics : Computer Applications , Control, Robotics, Mechatronics , Industrial and Production Engineering , IT in Business
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The International Journal of Marketing for Industrial and High-Tech Firms Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets.An ed…. View full aims & scope $3650
Outstanding Paper Digital transformation in sal... Journal of Business & Industrial Marketing publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. ISSN: 0885-8624. eISSN: 0885-8624.
The scope of industrial marketing research and the planning of an industrial research project are discussed; besides a report on a field study undertaken among 20 industrial plastics manufacturers ...
Research Article; The Role of Relational Governance and Dynamic Capabilities for SMEs in B2B Market in Times of Crisis. Edited by Bulent Menguc, Mumin Dayan and Volkan Yeniaras; 4th Industrial Marketing Management Summit.Edited by: Anthony Di Benedetto, Adam Lindgreen; Disruption management in business-to-business markets.
The notion of industrial marketing work can also theoretically cover the routine effort involved doing the work, for example, the activity of organising and co-ordinating events. Here, research might adopt a tight empirical focus, often on 'temporally specific' events (e.g. trade fairs) (see Hedaa and Törnroos (2008).
This paper explains the meaning of industrial marketing and providesthe knowledge about industrial products, industrial markets, buying situations and growth in industrial market. ... The research ...
Issue 4 2016. Issue 3 2016 Business, Industrial Marketing and Uncertainty. Issue 2 2016. Issue 1 2016. Volume 30. Issue 8 2015 The Special Issue for 29th Industrial Marketing and Purchasing Group Conference. Issue 7 2015. Issue 6 2015 Digital communications in industrial marketing. Issue 5 2015.
Consumer goods are purchased by members of the public whereas industrial goods are purchased on behalf of an organisation. 2. The industrial market researcher tends to require a knowledge of product technology. 3. The consumer population tends to be normally distributed and thus subject to sophisticated statistical analysis, whereas the ...
Research constituents and citation analysis of the Journal of Business and Industrial Marketing (1986-2019) Naveen Donthu, Satish Kumar, Riya Sureka, Rohit Joshi. This study aims to map the major research constituents and trends for the Journal of Business and Industrial Marketing (JBIM) during its 34-year history (1986-2019). It also….
The aim of this study is to reveal the contribution that Journal of Business & Industrial Marketing has to scientific research and its most influential thematic work in B-to-B since its beginning in 1986 until 2015, in commemoration of the 30th anniversary.,The paper begins with a qualitative introduction: the emergence of the magazine, its ...
The focal research topics in industrial marketing management have evolved significantly since IMM was first published in 1971. ... this paper reveals the current research gaps and future research ...
We replaced the lowest ranked (10th) journal on this list, Industrial Marketing Management (IMM), with International Journal of Research in Marketing (IJRM) as this journal has grown significantly in stature over the past 15 years and is now considered the top non-U.S. based marketing journal (Kumar et al. 2017; Roberts et al. 2014).
Scope. Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical ...
DOI: 10.1016/J.INDMARMAN.2017.07.013 Corpus ID: 168684025; Social media research in the industrial marketing field: Review of literature and future research directions @article{Salo2017SocialMR, title={Social media research in the industrial marketing field: Review of literature and future research directions}, author={Jari Tapani Salo}, journal={Industrial Marketing Management}, year={2017 ...
Section snippets Setting the context and the nature of industrial marketing work. The focus on work in this special issue reflects an important and traditional emphasis by industrial marketing research as well as engaging with the 'turn to work' perspective that has gained considerable traction in the broader management fields recently (Okhuysen et al., 2015; Phillips & Lawrence, 2012).
Industrial Marketing Management 73 (2018) 206-219 Available online 05 March 2018 ... types of contributions made in research papers and do so by proceeding through a series of steps in which semantic codes were developed, and papers classified against them (Denyer & Tranfield, 2006). The sample
The variety of marketing tools contributes to the creation of separate areas of marketing activities of enterprises, which means that it requires careful research and analysis. The purpose of the study was to analyze the use of modern marketing tools in industrial enterprises in the context of implementing a sustainable development strategy.
This paper reflects on purchasing & supply management (PSM) research in an industrial marketing perspective, using Industrial Marketing Management (IMM) as a proxy. A systematic review of IMM papers is conducted, demonstrating that a large and growing number of PSM papers have been published in IMM and that a large proportion of these rely on ...
Industrial Marketing Paper Code : MBMM 3003 MBA - MARKETING III Semester. Authors ӵ Prof. Surinder Singh Kundu ӵ Prof. Monica Alex David ... 2.2 Marketing Research 75 III 3.1 Industrial Product and Services 87 3.2 Pricing of Industrial Products 110 IV 4.1 Channel Design and management 129 4.2 Channels of distribution 148 V 5.1
This article discusses about researches on industrial marketing. It is designated to provide more understanding correlated with researches conducted in industrial marketing. Literature reviews are expected to provide support to researchers in performing future researches. Literature review is employed for this article. Based on the result and discussion, it can be concluded that the researches ...
Generative Artificial Intelligence (GAI) marks a groundbreaking shift in research. Unlike traditional AI, GAI can generate novel insights and content using natural language processing. Using case study methodology, this paper explored GAI's application in identifying research gaps in aviation's use of Additive Manufacturing (AM), focusing on Design Optimization. Recent advances, such as ...
This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions.,The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric ...
Industrial Marketing Management. Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar ...
A white paper is a document used by business professionals to share in-depth information about a specific topic. For example, you can use a white paper to share marketing statistics, compare different campaigns, present a complex analysis of an industry trend, or share an in-depth explanation of a specific process carried out by a team or company.
International Journal of Research Publication and Reviews 5 (4):211-216. April 2024. 5 (4):211-216. DOI: 10.55248/gengpi.5.0424.0902. Authors: To read the full-text of this research, you can ...
Minimising energy consumption in today's industrial sector is a crucial objective for achieving established climate goals. One effective strategy to enhance efficiency is optimising energy system operations within industries. The initial step in establishing operational optimisation involves developing a comprehensive model of the energy system. This model necessitates a specific structure to ...
Industrial marketing management (IMM) was first published in 1971. It has evolved significantly since that time. As an assessment of this evolution, authors from highly cited papers in IMM were recently asked to reflect on papers within their area of expertise; this paper was invited as a reflection on the papers that focus on supply chain management, including the following six articles among ...
The ICIEA 2024 proceedings focus on the latest research and developments in industrial engineering and its applications ... The 16 full papers and 3 short papers included in this book were carefully reviewed and selected from 90 submissions. They focus on the most recent and relevant research, theories and practices in industrial engineering ...