startup business pitch presentation example

12 Startup Pitch Deck Examples [+ Template]

A great startup pitch deck is an integral part of launching a business. This deck is presented to prospective investors to convince them to invest and help you grow your startup . The trick to having the best pitch deck possible is to include enough information to explain your goals and methodology without losing your audience’s interest.

Pitch decks are usually in PowerPoint, Apple Keynote, or Google Slides to make them easier to present to potential investors. However, the deck can also have an alternative format like a Word document or even a video. For inspiration, let’s go through some successful startup pitch deck examples and discuss what they got right. 

Pitch Deck Basics

There are some overarching characteristics that make for a great pitch deck. While we’ll go through what a deck typically includes and some relevant business pitch examples, you can pick and choose certain elements as long as your startup pitch deck has the following basic qualities:

• Design-forward: Customers expect a better experience with your product and that’s achieved through better UX and graphic design. Show your team’s design chops with thoughtful deck design and mock-ups.
• Comprehensive: Be prepared to answer any questions from potential investors. Your slides should cover enough so if they check back for reminders after the presentation, they’ll find the most important information.
• Engaging: A startup pitch deck inevitably includes some boring elements. Your job is to keep it exciting and break up information-heavy slides with features like illustrations and block quotes.
• Straightforward: It’s easy to get caught up with sharing every detail, but it’s more important that your potential investors understand your pitch. For more complicated slides and ideas, pare down your pitch to make it easier to understand.

1. Problem Slide

Your pitch deck should open with a key problem — this is the whole justification for your business and why consumers will find it valuable. A common structure for this slide is to bullet pain points and create a story your potential investors can relate to.

The problem slide is the basis for your presentation. Creating a relatable story makes for an engaging presentation that’s easy to follow and understand.

Uber Example

Why it works : Although it’s not the most visually engaging, Uber’s business pitch example clearly explains how Uber solves key issues with traditional cabs. Uber’s deck is broken down into multiple slides to deliver all the necessary information without overwhelming the audience.

2. Solution slide

After presenting the problem, you should follow up directly with a solution. An effective solution slide structure covers current industry solutions and identifies the gaps your startup fills. This slide has a general overview of any proprietary technology, covers basic product features, and includes relevant interface mock-ups to show investors what your product will do for consumers.

Intercom Example

Why it works : Intercom’s solution slide is simple but effective. While some extra design could elevate this slide, the bullet points are easy to understand and effectively explain Intercom’s unique selling proposition (USP) in the SaaS market.

3. Market validation slide

Market validation is especially important to investors because it shows proof that there are people who will purchase your product. This slide should include any relevant statistics for current sales if your startup has launched or competitors’ sales if it hasn’t. Don’t forget to cover basic information about your target market, their purchasing power, and their habits in your industry. This slide is especially important if your prospective investors aren’t familiar with your product or industry.

LinkedIn Example

Why it work s: At 37 pages, LinkedIn’s pitch deck is longer than we’d recommend.  But what it lacks in brevity it makes up for with powerful market validation using clear data from top competitors. It also breaks down barriers to growth and revenue for these competitors and shows how LinkedIn would improve their models.

4. Market size slide

Market size goes hand in hand with market validation. Once you’ve confirmed your target market has enough purchasing power, you need to justify your product’s longevity.

Focus on continued sales. The two most common elements to ensure your startup brings in long-term revenue are:

• A very large market
• A business model built for continuous purchases (e.g., subscription models)

Facebook Example

Why it works: Facebook is the poster child for successful startups. Its market size slides effectively communicate how Facebook’s initial launches succeeded and justify further growth. The slides with market statistics about college students also explain clearly how Facebook will create revenue.

5. Product slide

The product slide is your chance to nail your pitch and sell your vision to investors. This slide should center your value proposition. A popular strategy for this section is to pose a few questions about your industry and show how your product is the answer. Take the time to craft this slide carefully, polishing it up from the copy to design details.

Dropbox Example

Why it works: Dropbox’s product slides are effective because they show how Dropbox truly innovates over other file sharing services. They justify why now is the time to launch and why consumers will choose Dropbox over competitors.

6. Business model slide

The business model slide covers how the startup will run and launch its product for sustainable growth. This section can compare your startup to other businesses or use internal data if the product has launched.

Moz Example

Why it works : While some of these slides can look busy, Moz’s business model was ahead of its time by calling out why organic marketing and search engine optimization (SEO) have untapped potential. This deck does a good job of explaining the business model to investors who might not be SEO savvy.

But wait...there's more!

7. market adoption slide.

It’s important to show some proof that your target market has interest in purchasing your product, especially if there are other competitors in the market. This is a lot easier if your product has already launched because you can include sales data. If your startup is pre-launch, showing potential market adoption can be tricky. In this case, you can use social proof from similar competitors. If you do this, it’s also important to note how your product differs from these competitors, especially if you can resolve a customer’s complaint. If possible, include case studies in the market adoption slide. These show proof that you can use investments to increase the reach of your startup.

Buffer Example

Why it works : Buffer’s market adoption slides show social proof through key statistics outlining Buffer’s success so far. With an extremely high profit margin and growth rate for their user base, Buffer shows off why their product will offer a larger ROI for potential investors.

8. Competition slide

Many investors look at your competition to help contextualize your startup. If an investor has little or no experience in your vertical, showing competitors they’re familiar with gives them real examples of success. This slide should cover the following topics related to your competition:

• Revenue data
• What competitors do well
• What competitors don’t do well
• How your startup bridges product gaps

Mint Example

Why it works : Mint’s competitor slides are effective because they show current competitors along with future projections for these competitors. This slide effectively shows how Mint creates more value for customers over time and uses competitors as inspiration in their defensive strategy.

9. Team slide

A team slide helps investors get to know the minds behind your startup. Include information about founders, leadership, and top existing investors to show why your team is qualified to launch this startup. Any evidence of past successes with your leadership, consultants, or investors is important to include, as it shows new investors that you have relevant experience to launch your startup. If there’s any relevant history about your startup, such as a higher ROI than expected for a former investor, be sure to include this in your pitch deck.

Contently Example

Why it works : While Contently’s team slide has a lot of information, it’s all relevant to potential investors. In addition to founders and investors, Contently includes top employees, proprietary technology, advisors, and the amount they’ve raised so far. This, along with their financial model slide, show potential investors that Contently will make good use of their investment and even make them some profit.

10. Press slide

The press section of your startup pitch deck is a great opportunity to show off any buzz and get your investors excited about your business. Focus on positive reviews or attention related to your product. Stay away from negative press unless you can show you’ve changed those negative opinions. Make sure to keep these slides focused and succinct. It’s easy to get caught up in showing off product buzz, but press slides should always demonstrate potential for a more widespread product adoption.

Snapchat example

Why it works : Snapchat was in a unique position at the time this deck was created, as its press slide has strong social proof. Snapchat calls out popular users, including press and media sources, that are already using the app. The wide variety of users, including household names like MTV, shows how Snapchat is a well-known social media platform.

11. Testimonial slide

Testimonials give investors insight into what existing customers really think about your product. Testimonials can also shed light on the public perception of your product, especially compared to competitors.

Seventy-two percent of consumers only take action after reading positive reviews. You can use this logic with your potential investors, too.

Positive testimonials show that your customers have brand loyalty and that users are satisfied with the product and customer service. This section of the startup pitch deck is only possible for startups that have launched their product.

AirBnB Example

Why it works : Not every pitch deck includes testimonials, especially if the startup hasn’t launched, but it makes sense to include feedback for Airbnb. Showcasing new users makes this slide simple yet effective. It could also benefit from including average Airbnb ratings for stronger evidence of positive reception.

12. Financial model slide

The financial model slide shows how your product creates revenue. For example, if your product is a subscription-based service, has premium features, or other horizontal integration, you’ll explain that model on these slides. Potential investors should walk away from your presentation knowing exactly how your startup creates revenue and understand any plans to ensure a steady stream of income.

Shopify Example

Why it works : Shopify offers a great pitch deck example of when breaking some pitch norms can work in your favor. Although it’s nearly 30 slides, the entire deck is informative and engaging. The financial model slides work well because they show how Shopify and its past investors turned a profit. Not only do they explain their current financial model, but Shopify also covers their plans for future growth to reassure investors they’ll make a profit, too.

What should you avoid putting in a startup pitch deck?

The best pitch deck is completely tailored to your startup. While there’s no hard-and-fast rule about what you shouldn’t include, make sure everything you’re presenting is relevant to potential investors. 

How do I present my startup pitch deck to investors?

It’s almost always better to present a pitch deck live to investors. Designate one member of your leadership team, ideally a founder, to present your deck to investors. 

Following a script can come across as disingenuous, but using notes is OK, so get lots of practice in before you present to investors.

What should a startup pitch deck include?

A typical startup pitch deck template includes the following slides:

• Market validation
• Market size
• Business model
• Market adoption
• Competition
• Testimonials
• Financial model

However, every pitch deck is different, so your final pitch might skip some of these topics or use multiple slides to expand on certain sections.

Built to scale with HubSpot for Startups

It takes some time to put together a startup pitch deck that works, but once you’ve nailed your presentation, you can reuse it for multiple pitches with just a few tweaks to update any data or statistics. HubSpot for Startups helps you track marketing and sales data to make this process easier. New investors can rest easy knowing you’ve got the support of HubSpot’s powerful CRM at your fingertips.

Get the pitch deck template

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37 Legendary Pitch Decks | Pitch Deck Examples That Won Investors’ Hearts

A great pitch deck covers key points through visuals and bullet points and usually has a competition slide, a problem slide, and a solution slide to explain your offering and the market.

Additionally, a business model slide and a team slide (if your business is developed enough to present these) can turn a good deck into a great startup pitch deck.

Don’t forget, a simple pitch deck is a good pitch deck—and you’re about to learn how to nail it.

In this guide, we’ll share:

• Examples of 37 successful pitch decks
• Takeaways that you can apply when creating your own startup pitch deck
• Editable templates of 10 pitch decks that you can use for free
• Tips on how to create your own pitch deck

Looking for a winning pitch deck template ASAP to present in front of potential investors?   Try our free template created in collaboration with HighSpark – an agency that has helped more than 500 startups raise cumulatively over $80 million in funding. 

Here is the list of 37 of the best startup pitch deck examples that we will go through:

• ZenPayRoll (Now Gusto)
• Wealthsimple
• AppVirality
• Shape Integrated Software
• Ooomf (now Crew)
• Sequoia Capital

These startup pitch deck examples were created by top brands in tech. At the time, they were all small startups (seed stage companies) looking to raise money or venture capital through potential investors and grow their businesses. Sound familiar?!

We hope that their business idea and investor pitch decks will inspire you (and of course, potential investors).

If you are more of a visual learner than a reader type, you can watch a video summary of the first 10 startup pitch deck examples mentioned in this blog post:

Alternatively, if you’re ready to create your own pitch deck, we’ve added some startup pitch deck examples and pitch deck templates to the bottom of this article. You can go straight to them by clicking here . Or get access to Piktochart’s online design tool by signing up for a free account and choosing a presentation template to get started easily.

From behemoths like Facebook and YouTube to superstars like Buffer, together these startups have raised millions of dollars and are now worth billions!

It’s time to see how they did it.

37 Legendary Startup Pitch Deck Examples

1. facebook pitch deck.

Here’s a fun fact: Peter Thiel, the billionaire venture capitalist, and entrepreneur, was the first outside investor in Facebook back in 2004. That’s when Mark Zuckerberg first set out to turn his dorm room project into a lasting business. Zuckerberg received $500,000 from Peter Thiel.

Facebook’s pitch deck was more of a media kit  of sorts. It was containing the company’s value proposition, key metrics, and marketing services that were used to sell ads to potential clients.

Favorite takeaway : The focus of the startup pitch deck was based on solid numbers such as user engagement, traffic, and growth trajectory.

2. Airbnb pitch deck

Airbnb is a platform that allows people to list, find, and rent lodging.

This company is one of the greatest startup success stories of our time.

The now famous Airbnb pitch deck has become one of the best pitch decks for inspiring entrepreneurs around the world.

Favorite takeaway: The intro. It’s all about hooking your audience. You need to describe your business using as few words as possible. Imagine telling a 5-year-old what your business is about. If you can’t do that, it’s time to put some time into nailing it down.

When Uber hit the scene, they fundamentally reimagined urban transportation. Their pitch deck tells this audacious story perfectly. Simple yet impactful, it illustrates the problem of expensive taxis and car services, then introduces Uber as the affordable, tech-driven solution.

They use stark data points to highlight the financial opportunity, a vital touch for potential investors.

As you create your pitch, remember Uber’s two key strengths: painting a clear problem-solution scenario and using compelling data to underscore their market potential. This strategy not only shows understanding of their market but also communicates their transformative vision effectively.

Favorite takeaway : The deck is clean and minimalist. The flow is easy to follow, and you get a clear idea of what’s the problem they’re trying to solve, and how they solve it.

4. Buffer pitch deck

Buffer is a social media scheduling platform that helps you schedule content for Facebook, Twitter, LinkedIn, and Pinterest.

The almighty startup pitch deck that helped Buffer to raise half a million dollars gained popularity by becoming one of the first pitch decks openly shared online. The founder decided to put it up to help other startups to raise funds.

Favorite takeaway: Similar to Facebook, the deck was based on solid numbers from Buffer’s users (e.g., 800 users, $150,000 annual revenue run rate, etc.)

5. Square pitch deck

Square is a company that allows merchants to accept mobile credit card payments via a dongle.

Favorite takeaway : Social proof! It doesn’t hurt to promote the management team if they’ve been with Twitter, Google, LinkedIn, PayPal, and more. It shows that your management team’s experience is an armor to the company. This detailed startup pitch deck outlines Square’s business model and a simple financial model that portrays its annual revenue and five-year growth rate.

6. LinkedIn pitch deck

Founded in 2002, LinkedIn is the top business-oriented social networking platform.

The company’s pitch talks a great deal about company values, the power of networking, and how it’s different from other social networks out there.

Favorite takeaway : The deck also provides an extensive analogy to showcase to investors what LinkedIn is. For example, it talks about “Web 1.0” vs. “Web 2.0”: Alta Vista was “Search 1.0”, and Google was “Search 2.0”. The deck talks about how LinkedIn is “Networking for Businesses 2.0”.

7. Mint pitch deck

Mint is a personal financial services tool that helps people track their spending and find ways to save money.

This startup pitch deck example was used in a competition and was never used for raising money, but it’s still a powerful deck that startups can learn from.

Favorite takeaway : This simple deck provides a clear value proposition to customers and investors. The creators of this deck also understood that one of the key concerns of an investor is the exit mechanism of his or her investments. I love how the deck highlights a number of exit strategy options.

8. Dropbox pitch deck

Drew Houston was sitting on a bus from Boston to New York, and realized he’d forgotten his USB drive (again). Out of the frustration sparked innovation. What if there was a simpler way to store data that didn’t need to be in a physical format?

This simple inconvenience led to the creation of a service that would revolutionize file storage and sharing for millions.

Founded in 2007 by Houston and Arash Ferdowsi, Dropbox quickly became a game-changer in cloud storage. The company’s core service allows users to store, sync, and share files across devices seamlessly. With over 700 million registered users from 180 countries, Dropbox has grown from a simple file-sharing tool to a comprehensive collaboration platform.

Dropbox’s 2007 pitch deck, which secured a $1.2 million seed round, stands out for its clarity and engaging approach. The deck’s straightforward design, with large text and a clean layout, makes complex information easily digestible. It effectively tells a story, connecting investors to the common pain points of file sharing and storage.

Two aspects of the pitch deck particularly shine:

• Problem-solution narrative: the deck clearly outlines everyday file-sharing issues before presenting Dropbox as the elegant solution. This storytelling approach helps investors envision life without digital storage headaches.
• Competitive edge visualization: Using a simple tick-and-cross system, Dropbox effectively illustrates its superiority over competitors. This visual comparison instantly communicates the product’s unique value proposition.

Favorite takeaway : Keep it simple and relatable. Dropbox’s pitch deck succeeds by addressing common problems with clear, jargon-free language. For entrepreneurs crafting their own pitch decks, remember that your audience may not be tech experts. Explain your solution in terms anyone can understand and appreciate.

Imagine if customer service wasn’t a headache and endlessly long hold calls but a streamlined solution that was a win-win for all parties? Founded in 2013 by Mathilde Collin and Laurent Perrin, Front has revolutionized customer communication, transforming it from a necessary evil into a strategic advantage for businesses worldwide.

At its core, Front is a customer communication platform that blends the simplicity of email with the power of a CRM.

Front’s pitch deck struck a chord with venture capitalists, securing over $79 million in funding. But what made this deck so compelling?

First, the design. Front’s deck is a masterclass in visual storytelling. Clean lines and minimalist design make complex concepts digestible at a glance.

Second, the narrative. Front’s deck doesn’t just present facts; it weaves a story. It opens with a clear statement of market problems, then seamlessly transitions to Front’s solution. It’s not just telling; it’s showing – and investors were clearly listening.

But the real showstopper? Traction and growth. Front’s deck uses plot graphs and charts effectively to showcase its impressive trajectory. It’s like watching a rocket launch in slow motion – you can’t help but be impressed by the upward momentum.

Favorite takeaway : Keep it visual. Front’s deck proves that a picture is worth a thousand words – and possibly millions in funding. When crafting your pitch, think like a designer. How can you transform complex data into easily digestible visuals? Remember, your goal is to make investors say “Aha!” not “Huh?”

10. Mixpanel pitch deck

Mixpanel is an advanced analytics platform for mobile and the web. They not only measure page views but also analyze the actions people take. This is the series-B startup pitch deck for Mixpanel that helped them raise over $65 million.

Favorite takeaway : This pitch deck example started off with a problem: people guessing their analytics. It followed up by providing its solution to that problem and, ultimately, its competitive advantage. One of the best pitch decks, this is a great example of showing the problem and solution.

11. Moz pitch deck

Moz started out as an SEO company but has pivoted to support marketers across all inbound marketing strategies.

This is the series-B startup pitch deck for Moz which they used to raise over $18 million. If you’re an established startup, this is a great example of an investor pitch deck, and you can follow this guide. The pitch deck is packed with information about the company since it was founded five years prior to this pitch.

Favorite takeaway : Because the company had already been in operation for five years, they were able to present an accurate estimated revenue, revenue run rate, average customer lifetime value, cost of paid acquisition, etc.

12. Buzzfeed pitch deck

We all have a love-and-hate relationship with Buzzfeed, don’t we? I’m sure you’ve stumbled on their pages or watched their videos before. As of today, BuzzFeed has managed to raise over $240 million in investor capital (another great example of an investor pitch deck).

Favorite takeaway : SOCIAL PROOF! It doesn’t hurt to start a pitch deck with big numbers the company has, like the millions of users visiting the website on a monthly basis and quotations from large organizations such as CNN.

13. YouTube pitch deck

YouTube was acquired by Google in 2006 for $1.6 billion. Like Facebook, this company doesn’t require any introduction. Unfortunately, this is not the original deck. This is YouTube’s pitch deck to Sequoia Capital (one of the most established VC investors who’s often regarded as one of the industry’s best), which was released through a legal proceeding.

Favorite takeaway : The company wanted to be the primary outlet for video content, and it succeeded in doing just that. It goes to show that if you know what your product can do, are able to show its potential, and build on the momentum gained through early investments to create that, then you can achieve its potential. If you’re aiming to build an investor pitch deck to land a VC like Sequoia Capital, this presentation slide deck is a great template for you!

14. Manpacks pitch deck

Manpacks is a platform that delivers men’s essentials such as underwear, razors, grooming, and other products.

The company raised $500,000 with this pitch deck.

Favorite takeaway : This deck stands out! They clearly understand who they are, and they stayed that way throughout the entire presentation. The startup pitch deck is filled with a fun tone that helps explain the product well.

15. Foursquare pitch deck

Foursquare is a mobile platform that helps you find the best places to go in your area.

Favorite takeaway : This pitch deck does a great job using screenshots of social proof that the app already has from its users sharing tweets of them being the ‘mayor’ of a particular area.

16. Flowtab pitch deck

Flowtab was an app that allowed people to order drinks quickly at a crowded bar. Despite shutting down, the founders still made an effort to help other startups.

Favorite takeaway : Simplicity. This pitch deck example does well explaining critical information like the problem, the solution, their business model, and traction. You can’t really go wrong with this pitch deck.

17. Dwolla pitch deck

Dwolla is a payment solution that allows users to send, receive, and request funds from other users. This 18-slide startup pitch deck landed the company $16.5 million.

Favorite takeaway : Most startups are founded because of a problem they faced, but not many people tell their story well through their pitch decks. In their slide deck, Dwolla shared a great story of how the founder paid $50,000 a year in credit card fees and then created a solution for never doing it again.

18. ZenPayRoll (Now Gusto) pitch deck

Gusto (previously ZenPayroll) is a cloud-based solution tool for small businesses to pay employees.

The company raised $6 million with this pitch deck.

Favorite takeaway : This isn’t just a startup pitch deck. It is a template that you can use and replicate easily by filling in the blanks.

19. Bliss pitch deck

Bliss provides metrics for coders and allows them to collaborate easily.

The company raised over $400,000 using Angel List.

Favorite takeaway : The pitch deck was well composed with a clear understanding of the product and the investors they were pitching to. This is one of the best pitch decks to use if you know your target market.

20. Adpushup pitch deck

Adpushup allows companies to maximize ad revenues through advanced A/B testing. They raised more than $632,000 in investments.

Favorite takeaway : This slide deck proves that going back to the basics works. This pitch deck has basic principles like a great introduction, an outline of problems, potential solutions, market opportunities, products, case studies, milestones, traction, and a future plan.

21. Wealthsimple pitch deck

Wealthsimple is Canada’s first online investment manager. They raised more than $2 million in seed funding with this slide deck.

Favorite takeaway : The startup pitch deck is sweet and short but effective. Our favorite part is the transformation of the industry, which is laid out in a table format.

22. AppVirality pitch deck

AppVirality allows app developers to grow their platforms using growth method techniques proven by other startups.

Favorite takeaway : Our favorite takeaway is how the flow of AppVirality’s pitch deck goes through the problem, the proven solution, and how it works within their app to their target market in multiple slides.

23. Shape Integrated Software pitch deck

Shape Integrated Software is budget management software that helps PPC analysts manage various budgets across different channels.

Favorite takeaway : When you have the traction to back your startup, use it. Shape clearly took advantage of it and presented it clearly in their pitch deck .

24. Podozi pitch deck

Podozi is an online e-commerce platform based in Nigeria.

Favorite takeaway : Most startup pitch decks work well when they’re short and sweet, in multiple slides, like Podozi’s . The best takeaway is the working partnership with large brands that this platform already has.

25. Fittr pitch deck

Fittr is a platform that designs custom workouts tailored to equipment, access, time management, and goals.

The company raised $2 million in 2020 thanks to their initial pitch .

Favorite takeaway : As a user of this platform, we love the investment goals and the purpose of what the company is planning to use it for.

26. Swipes pitch deck

Swipes is a task manager app to help its users increase their productivity. Swipes has secured $2.04 million over three funding rounds, the first thanks to this slide deck .

Favorite takeaway : One of their pages used social proof of quotations from The Next Web and Lifehacker. You can’t go wrong with that.

27. GoCanvas pitch deck

GoCanvas (previously known as Canvas) replaces paper-based processes with affordable and easy-to-use mobile apps and forms. They raised $9 million with these decks.

Favorite takeaway :  Instead of saying what they do, the second slide in their pitch deck shows how their startup helps businesses. No words are needed.

28. Ooomf (now Crew) pitch deck

Crew (formerly Ooomf & then PickCrew) is a freelancer marketplace that connects mobile and web developers with projects or work. This deck was used to raise over $2 million dollars.

Favorite takeaway : Well-designed with an easy-to-understand flow.

29. Cubeit pitch deck

Cubeit is a mobile application that allows users to aggregate content from anywhere. Cubeit used this 13-slide deck to raise seed funding before they even had a finished product.

Favorite takeaway : A strong introduction will get investors to pay attention. Their deck starts out with a clear message, which was that “owning more devices doesn’t make your life easier”. I can’t help but pay attention to how this company will help.

30.  Castle pitch deck

Castle was a startup that let rental owners put their properties on autopilot. This was the deck Castle used to raise $270,000 for their startup.

Favorite takeaway : Great design and easy to digest.

31.  Sequoia Capital pitch deck

Sequoia Capital is one of the leading investment firms in Silicon Valley. This deck is a template they recommend following.

Favorite takeaway : It’s like having the keys to the kingdom. You don’t have to guess what this investment giant is looking for. They tell you straight away.

32. Peloton pitch deck

It’s 2012, and John Foley is frantically searching for his misplaced gym shoes. As he rushes out the door, late for his boutique fitness class, an idea strikes him. What if he could bring that high-energy, instructor-led experience right into people’s homes? This eureka moment birthed Peloton, a company that would revolutionize the fitness industry.

Peloton isn’t just about stationary bikes or treadmills. It’s a tech-savvy fitness ecosystem that marries cutting-edge equipment with live-streamed and on-demand classes. The company’s genius lies in its ability to create a sense of community and competition, even when you’re sweating it out in your living room. With internet-connected touch screens and real-time performance metrics, Peloton transforms solitary workouts into shared experiences.

Despite its current success, Peloton’s journey wasn’t always a smooth ride. The company’s initial pitch of a $2,000 internet-connected exercise bike raised more than a few skeptical eyebrows among investors. But Foley and his team pedaled on, eventually securing $1.9 billion in funding through various rounds.

Peloton’s pitch deck , particularly its Series-F round that raised a whopping $550 million, is a masterclass in visual storytelling. Two aspects stand out:

• Brand identity: The deck kicks off with a bold, magnetic cover slide that immediately captures attention. It follows up with a clever “Who We Are? & What We Are Not?” slide, effectively communicating Peloton’s unique features and establishing its brand identity.
• Target Audience Clarity: Peloton doesn’t beat around the bush when identifying its ideal customer. The deck clearly outlines its target demographic: high net worth, married individuals already spending over $150 monthly on fitness. This laser focus demonstrates Peloton’s understanding of its market and value proposition.

Favorite takeaway : Define who you are and who you’re not. Peloton’s pitch deck excels at differentiating the brand from “gimmicky” fitness alternatives. This clear positioning helps potential investors and customers understand exactly what makes your startup unique.

33. WeWork pitch deck

WeWork’s pitch deck beautifully encapsulates its community-driven approach to shared workspaces.

They use visually appealing slides that mirror their innovative, modern brand. Their pitch deck deftly articulates the benefits of shared workspaces in today’s economy, setting the stage for their unique value proposition.

Favorite takeaway : what we do, who we do it for, why we do it; the deck walks you through their company vision with smart visuals and copy. We loved how they generated urgency by highlighting how co-working spaces were a fast-growing trend and investors could miss out on a profitable investment if they didn’t act quickly.

34. MatterMark pitch deck

MatterMark’s pitch deck is a testament to the power of storytelling. utilizing clean visuals to aid comprehension and coupled with succinct copy to keep the narrative engaging. The 30-slide deck earned the platform $6.5 million in seed A funding.

Favorite takeaway : Strong visual storytelling through the use of charts and graphs. In just a few moments, you can see where the majority of their revenue comes from compared to their other revenue streams.

35. Tinder pitch deck

We live in a world where finding a potential partner is as simple as swiping right, all thanks to Tinder. Founded in 2012 by Sean Rad, Justin Mateen, and Jonathan Badeen, Tinder quickly became the go-to app for millennials looking for love – or just a casual fling.

Tinder’s core service is straightforward yet game-changing. Users swipe right on profiles they like and left on those they don’t. If two people swipe right on each other, it’s a match! This simple mechanic transformed the often-daunting world of online dating into an engaging, almost game-like experience.

The pitch deck that secured Tinder’s initial funding is a masterclass in simplicity and effectiveness. It cuts through the noise, presenting a clear problem and an elegant solution. The deck begins with a captivating introduction that outlines Tinder’s mission to simplify dating. It then dives into the challenges of traditional online dating, positioning Tinder’s swipe-based interface as the innovative solution.

What stands out in Tinder’s pitch deck? First, the visuals. The deck uses screenshots and product demonstrations to showcase the app’s unique features and user experience. It’s not just telling investors about the product – it’s showing them how it works.

Second, the deck shines in its market analysis. It provides a detailed breakdown of the online dating market size and potential, highlighting the growing trend of mobile app usage for dating. This data-driven approach gives investors confidence in Tinder’s growth potential.

Favorite takeaway: Keep it simple, stupid! Tinder’s pitch deck proves that you don’t need fancy jargon or complicated graphs to impress investors. A clear problem statement, an innovative solution, and solid market analysis can be more powerful than a hundred slides of buzzwords.

Entrepreneurs, take note: Tinder’s success wasn’t just about the idea – it was about execution. The pitch deck introduced a strong founding team with expertise in technology and social networking, showing investors that Tinder had the skills to turn its vision into reality.

36. LaunchRock pitch deck

LaunchRock allows users to create landing pages and quickly get their startups known through social media, even before the launch of their full site.

Favorite takeaway : As a more creatively designed pitch deck example, this pitch deck had only 15 slides but showed how the product works and the different ways it can be used. They also utilize an analogy similar to what LinkedIn had in their decks.

37. MapMe pitch deck

MapMe allows users to create universally accessible (i.e., on smartphones, tablets, and computers) maps of anywhere they want with no coding required.

This startup deck was used to raise $1 million in seed funding.

Social proof almost always works. The deck showed that the startup had over 20,000 unique visitors, 18,000 monthly alerts, and12 minutes average sessions on the site.

Favorite takeaway : The pitch deck has fewer than 13 slides but provides investors with knowledge of the traction the site got going viral on social media and its go-to-market strategy.

10 Pitch Deck Templates for You to Try

The following pitch decks are free templates available in Piktochart that you can use. This makes it easy to work on your slides without having to worry about design. We took care of that for you.

If you don’t have an account yet, just sign up for a free Piktochart account here and then click on one of the templates below.

To learn how the online pitch deck creator works, watch this on-demand demo .

1. Investment Pitch Deck Template With HighSpark

2. Finance Pitch Deck Template

3. Business Pitch Deck Template

4. Startup Pitch Deck Examples

5. Tech Pitch Deck Examples

6. Business Keynote Template 

7. Product Pitch Deck Template

8. Product Pitch Deck Template

9. App Product Presentation Template

10. Product Website Pitch Deck Template

Summary of Pitch Deck Template Takeaways

To sum up, a strong startup pitch deck not only serves to reinforce your brand to the target audience or investors, but shows your business plan and unique offering through the slides presented; using a problem slide, a solution slide, and a traction slide including concise bullet points. 

The best startup pitch deck also shows off your company’s personality, through the inclusion of a team slide or similar in the next few slides, to be presented after your business plan is clearly outlined.

As your company grows, you’ll probably start thinking about the next stage of growth. You can use these successful pitch decks can as the foundation to make an investor deck for your next round of financing.

Look at the takeaways from these startup pitch decks as a guide to help you in your quest to raise funds and venture capital for your own startup for an investment round.

Here are some of the key takeaways from our pitch deck examples:

• Pitch decks don’t have to be formal or beautiful.
• A great pitch deck will provide an impactful intro or slogan.
• Keep your deck short (less than 20 pages).
• Use analogies to back up the points that you’re making.

After going through so many startup pitch deck examples, we recommend that to make your pitch presentation stand out you should:

• Start with a strong intro/vision.
• Show problems and offer solutions.
• Identify market opportunities.
• Showcase products/services clearly.
• Digest your business model
• Highlight financials
• Add social proof/case studies.
• Differentiate from competition.
• Show an experienced management team.

Designing a strong pitch deck could turn your business idea into a reality after convincing investors to provide support financial support to your project.

If you’re looking for additional information, DocSend  shared lessons  they got learning from 200 startups who raised $360 million from their first pitch deck.

Other Posts

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7 Sales Presentation Examples for Successful Pitches

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35 Best Pitch Decks From Real-Life Startups [With Templates]

Written by: Orana Velarde

Many companies in existence—even big-name startups—once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those successful pitch decks for a healthy dose of inspiration.

Some of these investor pitch deck examples have become quite famous, like the Airbnb pitch deck from when the company was still called AirBed&Breakfast.

In this article, we’ve put together the 35 best pitch decks to learn from. We've also recreated some of those pitch decks into templates to help you attract investors and support for your own company.

If you're ready to create your own pitch deck, use our presentation software to put together a professional investor presentation in minutes.

Here's a short selection of 8 easy-to-edit pitch deck templates you can edit, share and download with Visme. View 23 more templates below:

What Makes a Good Pitch Deck?

Before we launch into 35 of the best pitch decks of all time, let’s talk about what makes a good pitch deck . What’s going to grab investor attention and help propel your business toward the same success that companies like Airbnb, WeWork, Uber and Facebook have all seen?

Let’s dig into a few of the major components to keep in mind when designing a pitch deck.

• Use the right slides. There are 10 key slides every pitch deck should have, including an introduction, problem/solution, business model , statistics, etc. Flesh out a proper pitch deck outline before you get started pulling necessary information.
• Tell a story. One of the best ways to capture your audience is through a compelling story. Make sure you’re really selling your business idea by elaborating on why people are going to want or need it.
• Be passionate about your idea . No one wants to listen to someone half-heartedly pitch a business idea. You need to believe in it and make your audience believe in it, too.
• Proofread and practice. Nothing is going to make you seem less professional than typos and a million “ums” during your speech. Review your slides and rehearse them to make sure you’re ready to present.
• Pay attention to design . Old, boring, bulleted PowerPoints won’t get you anywhere anymore. With access to beautiful and simple templates and tools (*ahem* Visme *ahem*) it’s never been easier to create beautiful and creative pitch decks.

For even more tips on your pitch deck design, watch this video:

If you need help creating attention-grabbing pitch decks, you can use the versions recreated in Visme as a starting point. Better yet, allow Visme's AI presentation maker to do the heavy lifting for you—it handles everything from design to content, speeding up your pitch deck design process.

With just a text prompt, this advanced tool helps you generate pitch deck presentations complete with images, icons, illustrations, text, and everything else—in just seconds.

For example, you can draw inspiration from any of these pitch deck examples and instruct the AI presentation maker to generate a similar pitch deck design tailored to your business and topic of choice. Isn't that amazing?

Click on a Pitch Deck to Jump Ahead

• Dropbox Pitch Deck
• Tinder Pitch Deck
• Airbnb Pitch Deck
• WeWork Pitch Deck
• Uber Pitch Deck
• BuzzFeed Pitch Deck
• Launchrock Pitch Deck
• Foursquare Pitch Deck
• Intercom Pitch Deck
• Mattermark Pitch Deck
• TouristEye Pitch Deck
• Buffer Pitch Deck
• Ooomf (Crew) Pitch Deck
• Moz Pitch Deck
• Biogrify Pitch Deck
• Front Pitch Deck
• Piccsy Pitch Deck
• LinkedIn Pitch Deck
• Fyre Festival Pitch Deck
• Manpacks Pitch Deck
• Coinbase Pitch Deck
• Snapchat Pitch Deck
• YouTube Pitch Deck
• Facebook Pitch Deck
• Crunchbase Pitch Deck
• Contently Pitch Deck
• Wise (TransferWise) Pitch Deck
• Bliss Pitch Deck
• Castle Pitch Deck
• Shift Pitch Deck
• Cubeit Pitch Deck
• Revolut Pitch Deck
• Alto Pitch Deck
• Wayfair Pitch Deck
• Walmart - Flipkart Pitch Deck

1. Dropbox Pitch Deck

Dropbox is one of the pioneers of cloud storage as we know it today, and their pitch deck from 2007 was all about revolutionizing the way people stored and shared important data.

The company has raised around $1.7 billion in funding and is backed by popular investors like JP Morgan and Sequoia Capital.

Original pitch deck:

What makes Dropbox's pitch deck stand out among others is how it addresses the “why” behind the entire idea of cloud storage.

As you go through the slides, you’ll notice how each section focuses on how Dropbox’s solution will benefit users and the society as a whole by changing the way people work with files.

This slide deck inspiration also dives into the details of why investing in the company is a good idea at that particular time, making a strong case for securing the funding they need.

Key Takeaway: Draw a comparison with your competitors to show how your product is better. Focus on the features, but then follow up with benefits to explain why those features are worth investing in.

It's also a good idea to explain why the timing is ideal for launching your product or company. Dropbox does this well by highlighting trends that are relevant to their target audience, such as the increased use of digital devices and more distributed/remote teams.

Here's an investor pitch deck template that comes built-in with a comparison table , data widgets, charts and a benefits slide. Customize it to create a value-focused pitch deck like Dropbox.

Recreated in Visme:

Create your own Pitch Deck with this easy-to-edit template! Edit and Download

2. Tinder Pitch Deck

Previously known as Matchbox, Tinder is one of the most popular dating apps in the world.

While Tinder's pitch deck below is not officially connected to any funding round, the app managed to raise over $50 million in just three rounds.

So, what is it about this that makes it such a great pitch deck inspiration?

First, they do an excellent job of communicating the problem with a short (but relatable) story. Then, instead of talking about the solution, they show it within their app.

The next few slides dive deeper into the app’s functionality — how it works and what value it provides. By using step-by-step screenshots, they let their app do the talking.

Finally, the pitch deck summarizes additional features being developed and the revenue opportunity, or how they plan to make money, in two short slides.

Key Takeaway: Using storytelling to explain a problem can make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes, which naturally makes them more intrigued to learn about the solution.

Another lesson to be learned here is to use your product’s functionality to explain the solution. Tinder does a great job of showing instead of telling with step-by-step screenshots of how users will navigate through the app to fulfill their needs.

Customize this business pitch deck template below designed especially for apps and SaaS businesses, and apply your own storytelling principles:

3. Airbnb Pitch Deck

Some of the best investor decks present information in a quickly-digestible, easily-understandable way. This is where an early pitch deck by Airbnb shines.

Airbnb’s pitch deck is commonly cited as one of the best, and has helped raise over $112 million .

Each slide is relatively basic, presenting the information quickly and efficiently. They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.

Key Takeaway: You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. Airbnb's modern pitch deck design exemplifies simplicity at its finest.

Here’s a pitch deck template inspired by Airbnb to get you started.

The Visme editor comes equipped with several AI features, like the AI Presentation Maker , which helps you craft a fully designed pitch deck from start to finish, including content and visual graphics. Additionally, the AI Writer can help you refine content in several ways, like summarizing longer text or refreshing older content.

Use the prompt window to explain what you need and watch the tool unleash its magic.

4. WeWork Pitch Deck

In the WeWork Pitch Deck Series D , they show projected growth in big numbers. They used the power of FOMO (Fear of Missing Out) to really bring the message home to investors.

By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their company deck and show who they were already working with.

Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. They knew the potential of WeWork and were definitely not afraid to show it.

Key Takeaway: If you know your idea has the potential to be huge, show it. WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts and used visual charts to show huge projections and big plans.

Here’s a business pitch template inspired by WeWork to get you started.

5. Uber Pitch Deck

When Uber first started out, it was called UberCab.

The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.

Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.

This professional pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever.

The actual slides from this business deck rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.

You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.

They were relying on a simple fact: their idea was a game changer.

Key Takeaway:  Even if all you have is a great idea, strongly believing in that idea can help you get the funding you need to turn it into a reality. Forget fancy charts and long explanations — the best pitch deck designs keep it simple and get to the point quickly.

Here’s a pitch deck template inspired by Uber to get you started.

6. BuzzFeed Pitch Deck

When BuzzFeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.

They visualized this idea perfectly on slide 18 of their pitch deck. BuzzFeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm.

Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.

In the pitch deck, BuzzFeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.

In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.

Key Takeaway: If you're in the SaaS business, visualize your idea using actual screenshots of your product. Showing can be much more effective than simply telling, as it helps investors gain a deeper understanding of your idea.

Here’s a product pitch deck template inspired by BuzzFeed to get you started.

7. Launchrock Pitch Deck

The usual presentation has a light background and dark-colored content, but the pitch deck for Launchrock went in the opposite direction.

The slides have a black background, while the content is made of white text and red and blue gradient buttons. This visual quality is perfectly reminiscent of the Launchrock brand.

The Launchrock brand is simple, bold and to the point, and so is their pitch deck. The information on each slide is minimal, but precise. The data flows from one slide to the next in a simple storytelling format .

To top it off, they use social proof and a sense of community to get the message across.

Key Takeaway:  Don't be afraid to experiment when it comes to pitch deck design . Just make sure the colors and fonts you choose are aligned with your brand and don't compromise on the readability of your presentation slides.

Another lesson to be learned is that you don't always need to use text to explain your idea. The flowchart on slide 11 has no text, but it fully visualizes the idea behind their product.

Here’s a professional pitch deck template inspired by Launchrock to get you started.

8. Foursquare Pitch Deck

Foursquare was huge a while ago, but with so many location-based apps now it’s easy to wonder if it still exists. Yes, Foursquare still exists and it’s so much more than it used to be at the beginning.

Back in the young days of Foursquare , it was just two guys with an idea and this pitch deck.

This pitch deck has long sections of text, which isn’t usually considered a good idea. But on these slides with long bullet points, there are also mobile device mockups with real screenshots of the app doing its thing.

This somehow makes it work, along with the fact that the text is inspiring, innovative and perfectly organized.

The screenshots visualize every single functionality, yet keep things real. There are no excessive growth charts or high pitched dream ideas.

Foursquare has done a great job of growing into a huge enterprise and it all began in the era of this pitch deck.

Key Takeaway:  Instead of just focusing on one type of user, show how your idea, company or product will benefit all the stakeholders involved. A large part of this pitch deck’s success is that it shows how the Foursquare app benefits both companies and users.

Here’s a pitch deck template inspired by Foursquare to get you started.

9. Intercom Pitch Deck

The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.

The slides in Intercom's pitch presentation example stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets.

Not only does this keep the pitch deck cover page on brand, it also adds a good dose of personality to all the slides. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.

Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.

The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.

Key Takeaway: The design of your pitch decks is more important than you'd think. Make sure your slides are easy to read and skim through, the colors don't clash, and the fonts are legible, even if they're fun or handwritten-style.

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• Transform your visual content with Visme’s easy-to-use content creation platform
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Here’s a pitch deck template inspired by Intercom to get you started.

10. Mattermark Pitch Deck

The main idea behind Mattermark was to solve an actual problem.

They created a “Google for businesses;” a data-driven search engine that helps SaaS businesses stay informed about other companies, which leads to better business decisions and improved market research.

The idea was a big one and they needed to show a lot of details in the pitch deck. Bordering on “too much information,” the Mattermark pitch deck uses multi-colored charts to compare important data.

To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message.

They bring it home towards the end by showing how Mattermark can do it all faster and better. The charts are inspiring and resemble hockey sticks; the ultimate success chart example.

Key Takeaway:  If you have a lot of data to present, make it interesting by using different types of graphs . If you're presenting a solution to a problem, you can visualize that too with the help of arrows.

Here’s a good pitch deck template inspired by Mattermark to get you started.

11. TouristEye Pitch Deck

Before TouristEye was acquired by Lonely Planet, it was one of the first mobile apps directed at travelers. With the strong premise of “Travel Guides Suck,” they used this pitch deck to share the hype of TouristEye.

In this pitch deck, screenshots and travel-themed photography visualize a new, more personalized way of traveling where users could create their itineraries on the TouristEye app.

It’s not surprising that Lonely Planet ended up acquiring TouristEye; it was a huge competition for them.

Even if the hype behind TouristEye was that travel guides sucked, Lonely Planet saw the potential and had to have it for their platform.

Key Takeaway:  The best pitch decks explain the big idea up front, even if it sounds a little harsh. If you have data to back your big idea up, especially related to conversions and growth, that's even better. Notice how TouristEye does it on slide 19 by highlighting that intent equals conversions.

Here’s a pitch deck template inspired by TouristEye to get you started.

12. Buffer Pitch Deck

Buffer’s pitch deck is a great example of transparency and believing in your product.

The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.

Key Takeaway: Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness, and helps them better understand how your product works. Even better, it displays complete confidence in your product or service.

Here’s a pitch deck template inspired by Buffer to get you started.

13. Ooomf (Crew) Pitch Deck

A common (and expected) thing you see in most pitch decks is how much growth a company has seen so far with their product.

What’s less commonly seen are the people who’ve already taken an interest in your work. This is unsurprising, as many pitch decks are created for projects still looking for funding.

However, for those lucky enough to already have some investors, this is a wonderful opportunity to take advantage of.

One great example of this is Crew.

Their pitch deck is incredibly sparse, using only the bare-minimum text and pictures. They also list other companies that have invested in theirs on slide 29, along with the amount they’ve already earned.

If you don’t have any interested parties yet, no problem; simply add quotes from satisfied customers or workers.

This deck does that, as well, with Milan C., a worker at Crew, claiming on their last slide, “Crew changed the way I work and with that how I live.”

Key Takeaway:  If you already have a few investors, companies or individuals supporting your product, don't be afraid to highlight them in your pitch deck.

Growth is not the only thing potential investors are intrigued by — proving that your product has earned respect from other groups is often enough to make people believe it's worth investing in.

Here’s a pitch deck template inspired by Crew to get you started.

14. Moz Pitch Deck

Moz's pitch deck features an adorable mascot that appears on all of their slides, and colorful blocks and charts that illustrate their points.

Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.

The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.

SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”

The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.

Key Takeaway: It’s no secret that describing statistics and information can be, well, boring. Many potential investors have already heard such things countless times, even through the course of the day. So, how do you make yours stand out?

Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck.

Here’s a pitch deck template inspired by SEOmoz to get you started.

When creating a pitch deck with Visme, you have access to practical business features that help you create pitch decks more productively. Dynamic fields , for example, enable you to design one pitch deck template and input custom fields that can be easily adjusted with a few clicks. You can use this feature to tailor your message according to your audience.

15. Biogrify Pitch Deck

Not everyone’s an artist, but you don't need to be one to create a great pitch deck.

Sometimes just looking at design ideas and learning the in’s-and-out’s of your product can be enough.

Biogrify's deck is a great example of this, as it’s filled with images and screenshots, most of which aren’t drawings.

Their deck looks a little different than the slide deck examples above due to the focus on creativity.

Notice how they’ve used photos with speech bubbles to explain their message and several shots of their product in action to advertise.

The charts on slide 7 are of special note, as they are organized to not clutter the page and still maximize the amount of images that can fit.

Key Takeaway: Use creativity, but not just for thef sake of it. In Biogrify's pitch deck, each image helps support their words, making the overall experience appealing and interesting, rather than either frustrating or confusing. Better yet, the message is reinforced through the use of visual presentation aids .

Here’s a pitch deck template inspired by Biogrify to get you started.

16. Front Pitch Deck

Front's pitch deck offers a great example of using an attractive color scheme to your advantage.

They’ve primarily used white, blue, and pink to fill the slides.

For example, slide 9 has a white background and pink header, with a line graph that uses blue and pink to represent the specific values mentioned.

Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give.

Key Takeaway: Using a specific color scheme can work wonders for your pitch deck. The colors, spread across the slides, can help unify a presentation and make it pop. Moreover, using specific colors that represent your company will help the pitch deck be more recognizable.

Be careful when choosing colors for your pitch deck. Different colors can evoke different feelings. You can find out more about color psychology and color schemes in our comprehensive guide.

Here’s a startup pitch template inspired by Front to get you started.

17. Piccsy Pitch Deck

Piccsy's deck gives a bit more literal example of smooth transitions. The photo site has an online infographic format , rather than the traditional slide deck format.

Each individual slide flows smoothly into one another as you scroll down the page, with similar themes (like the circles to hold information and the color scheme) tying the work together.

This pitch deck also takes an innovative approach by providing information at the end to encourage contact, making it one of the best investor pitch decks.

Key Takeaway:  Stand out to potential investors by turning your pitch deck into an interactive experience . Piccsy does this well by creating an infographic-style website, complete with their branding and even contact information at the end to encourage action.

Think of ways to pitch your startup to investors other than going with a traditional presentation deck — videos, interactive web pages and online presentations are a few great alternatives.

Here’s a pitch deck template inspired by Piccsy to get you started.

When you’re at the point of adding visuals, you can generate unique images, illustrations and graphics using the AI Image Generator . Likewise, if you have chosen stock or legacy images that need a little editing, take advantage of the AI Edit Tools to upscale, unblur and remove unwanted objects or entire backgrounds.

18. LinkedIn Pitch Deck

The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.

LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product.

Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.

LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).

This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.

Key Takeaway: Tailor your pitch deck content to your target audience. If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.

Here’s a pitch deck template inspired by LinkedIn to get you started.

19. Fyre Festival Pitch Deck

You might have already seen the Fyre Festival documentary on Netflix.

If you haven’t, you should consider doing so, especially from a marketing point of view.

Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck .

Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.

FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.

Key Takeaway: This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre Festival pitch deck is not the best pitch deck, but it is a great example of how information can be manipulated.

Here’s a pitch deck template inspired by Fyre Festival to get you started.

20. Manpacks Pitch Deck

Manpacks was a subscription service that sold men’s underwear, socks, toiletries and other products. The service was discontinued in 2018, but was an absolute hit when it first launched in 2010.

Manpacks' pitch deck managed to raise $500,000 in funding over one round.

For starters, their business model was unique and solved an actual need — regularly shipping basic essentials to men who dislike shopping or are just lazy.

But what really got to investors was the fact that Manpacks knew who they were. Their brand voice was reflected in every slide of their pitch deck.

Better yet, they knew who their target audience was, which is also why the service had as many as 10,000 subscribers at one point.

Key Takeaway: Understanding who you are as a brand and being able to express that clearly is just as important as knowing your product — and the best pitch decks are designed with that in mind.

Manpacks’ pitch deck is short, but it does the job by communicating the problem, solution, value proposition and incentive for investors all in a fun tone that’s aligned with their brand voice .

If you're looking to create a light-hearted but on-brand pitch deck similar to Manpacks', here's a fun, colorful and illustrative pitch deck template you can use for your own startup.

21. Coinbase Pitch Deck

Coinbase is a cryptocurrency platform that lets people buy, sell and store digital currencies like Bitcoin and Ethereum.

To date, the company has raised nearly $550 million in funding over 14 rounds.

What’s interesting is they still managed to raise a good amount even back in 2012 when only a handful of people knew about cryptocurrency.

Coinbase's pitch deck above is a great example of how the company generated interest in the concept of digital currency by presenting data-driven arguments.

Instead of talking about their own growth, they start by focusing on the growth of Bitcoin, and why it’s worth investing in a service made specifically for that digital currency.

Key Takeaway: Using data to support your claims can help you build trust and credibility in the eyes of potential investors. The best pitch decks make this data easier to understand by visualizing it into charts and graphs, just like Coinbase did.

Let’s also take a moment to appreciate how Coinbase used ratios and the example of iTunes to successfully capture the essence of its product in four words.

Use the pitch deck template below inspired by Coinbase to put focus on your solution.

22. Snapchat Pitch Deck

Back in 2011, Snapchat came up with the unique idea of sharing photos and videos that disappear after a short time.

Their pitch deck below from 2014 is not exactly an investor pitch deck — Snapchat designed this presentation to introduce businesses to their product and its marketing value, and to convince them to sign up for a business account.

The presentation above carries immense value if you’re looking for a sales pitch deck example that’s minimalistic and effective.

The slides are clean and full of images, which makes it easier for businesses to quickly look through and get the point.

We especially love the “What Do I Snap?” and “Get the Word Out” slides, which show businesses how they can use the app for marketing purposes with the help of visual examples.

Key Takeaway: Stuffing text into your slides is not always the answer. Using images can be much more effective at familiarizing people with your product’s features and functionality.

Also, think about whether your audience would find more value in real examples or fictional ones. Snapchat uses actual examples from existing brands using the platform to show businesses how others like them are taking advantage of new marketing opportunities.

Here's a pitch deck template inspired by Snapchat that you can use to showcase your product visually.

23. YouTube Pitch Deck

With over 2 billion users , YouTube is the largest video sharing platform in the world.

The company has raised around $83.5 million in funding in just two rounds. This professional pitch deck below is from their first funding round in 2005, when they pitched to Sequoia Capital. At the time, the platform had less than 10,000 users.

YouTube’s investor presentation is a solid example of what a traditional pitch deck outline looks like. Keep in mind that the pitch deck is quite old, which is probably why it lacks good design and visuals.

Even so, it covers key details by highlighting the problem, presenting the exact solution, listing the competition, and outlining the sales and distribution plan.

Key Takeaway: If your product is unique and better than the competition, it will sell itself. In the case of pitch decks, great products are likely to attract investors even if you don’t focus too much on the design.

Also, even if you’re keeping it basic, make sure you incorporate all the important details like what you plan to achieve and how you plan to get there.

Use the pitch deck template below inspired by YouTube to highlight your key strengths and what makes you better than your competitors.

As you work on your pitch deck in Visme, you have the opportunity to work collaboratively and brainstorm using the online whiteboard . Additionally, you can also use the workflow feature to work on projects together. Assign specific slides to particular team members and leave each other comments and feedback to finish the pitch deck together.

24. Facebook Pitch Deck

We all know about Facebook — our beloved social media platform that helps us stay connected with our friends, family, colleagues, pets and the world in general.

Till now, Facebook has secured over $2.3 billion in funding, and this pitch deck from 2004 played a key role in helping Mark Zuckerberg build the largest social network in the world.

Initially, Facebook was created for the students, alumni, faculty and staff at Harvard University. Later, it expanded to include other schools and universities, but it wasn’t long until it transcended academic institutions and took over the world.

Because Facebook wasn’t really making any money at the time, it relied on social proof as well as usage and engagement statistics to sell its idea — and it worked!

Key Takeaway: As a startup, you don’t always need to have financial information to back up your idea. If you don’t currently have any revenue data to show, you can still make a strong case with usage, engagement and audience metrics that show potential for growth.

Also, adding social proof can go a long way in building trust and credibility in front of investors. This works especially well if those customer reviews and testimonials talk about your potential for going big.

Visualize usage and engagement statistics using the Facebook-inspired pitch deck template below.

25. Crunchbase Pitch Deck

Crunchbase is one the best platforms for researching innovative startups and companies. The website lists important information like funding data, mergers and acquisitions, leadership positions and more.

Their pitch deck below was part of their Series C funding round, and helped secure around $30 million . All in all, there’s a lot to learn from this good pitch deck example coming from a company focused on investment.

As you can see, starting with a story helped investors see the opportunity for Crunchbase’s solution and understand the challenges people face while searching for reliable information about companies. So, when Crunchbase presented the solution, the investors were ready for it.

Another interesting thing to note is Crunchbase’s use of visual analogies to highlight the gravity of the problem and the size of the potential opportunity.

Key Takeaway: Set the stage with a story rather than trying to impress investors with big numbers on traffic and usage data. This will grab their attention and help them understand the purpose of your product.

Also, using images and graphics as visual metaphors can help you drive the point home more effectively than with plain text.

Start your own presentation with a story using Crunchbase's recreated startup pitch deck template below.

26. Contently Pitch Deck

Contently is a popular content marketing platform that helps businesses with content strategy and connects them with a global talent network of writers, designers, filmmakers and more.

With the pitch deck below, Contently was able to secure $9 million in funding back in 2014.

The design of this pitch deck example is clean and bold. We especially like the big fonts, which get the message across clearly.

The highlight of Contently’s pitch deck is probably the way they present the problem (and where they fit in.) They set the stage by talking about the huge market size, and then throw in a stat to highlight the problem within that market.

Another good thing about this pitch deck is the use of social proof to build trust with potential investors. They do this with a powerful quote from Forbes in support of their platform.

Key Takeaway: The design of your pitch deck matters a lot more than you’d think. Using large and bold fonts that’s aligned with your brand identity can a) help you highlight key points, and b) make you look confident.

Grab attention using this pitch deck template inspired by Contently.

27. Wise (TransferWise) Pitch Deck

Formerly known as TransferWise, this London-based money transfer service gained popularity primarily because of its innovative pricing model that charges users a minimal fee for transfers while showing them what they have to pay upfront.

Since its inception in 2011, the company has raised around $1.3 billion in funding over 13 rounds. The pitch deck below is from 2012, and it helped Wise raise $1.3 million in funding.

TransferWise’s deck is simple and straightforward, which is also its best quality. Instead of beating around the bush or trying to be too creative, they get straight to the point. This shows they clearly know what they’re doing.

There’s also a good balance of text and visuals in this pitch deck — you never feel overwhelmed with too much information. They’ve also laid out their short-term and long-term priorities, which shows they have a good roadmap for the next year and a half.

Key Takeaway: Let your product and value proposition guide the design of your pitch deck. If you’re solving a solid problem that doesn’t require too many words to explain, don’t use too many words — use numbers instead.

In TransferWise’s case, their USP was (and still is) the low cost of money transfers, and they wasted no time in making that clear.

Explain your product and pricing using this Wise-inspired pitch deck template:

28. Bliss Pitch Deck

Bliss.ai launched in 2015 as a code review management platform that helped engineering teams analyze code quality.

The company shut down after only a couple of years, but managed to raise around $750,000 in funding when it started with the help of the pitch deck below.

Bliss’s pitch deck has a clean and professional design, which is in line with their business idea and brand voice. The deck is pretty decent and covers all key points.

We love the fact that they establish what they do up front — this is important if you’re presenting a technical idea. The team slide is also very well done as it includes both the founders and the investors.

Bliss has also done a good job with using social proof, such as testimonials and logos, to increase their credibility.

Key Takeaway: If your company or product is more on the technical side, it’s a good idea to explain what it is and how it works before anything else. Talking about traction and clients won’t do you much good if your investors are still trying to figure out what you do.

Briefly explain the purpose of your SaaS company with this Bliss-inspired pitch deck template.

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When your pitch deck presentation is ready, you can share it as a live Flipbook document, an interactive PDF or a printable document. Once sent to your prospects, you can track performance like opens, views, and demographics through the analytics dashboard .

29. Castle Pitch Deck

Castle was a property management platform founded in 2014. The company closed its operations four years later, but their pitch deck below helped raise over $270,000 in funding in its early days.

The great thing about this pitch deck is that you can see the team’s personality show through. The headers are non-traditional and sum up key ideas. The design is clean and bold. Also, they’ve used icons and illustrations to highlight key points, which is a nice touch.

Castle’s pitch deck also does an excellent job at presenting the value proposition up front. We also like the “And we have some great ways to grow” slide, which shows that they’ve put a considerable amount of thought into making it big.

Key Takeaway: Don’t be afraid to show some personality in your pitch deck template . If you’re friendly and approachable, incorporate design elements that exude the same feelings in your presentation slides.

Also, if you have ideas that are not yet concrete, it might not be a bad idea to share them anyway. It shows investors that you’ve at least made the effort to think about your business.

Show your personality and share ideas with this pitch deck template inspired by Castle:

30. Shift Pitch Deck

Shift’s journey started in 2013 as an automotive marketplace. One of their major selling points was convenience — car sellers could get a price estimate and inspection for their car, while car buyers could get the car delivered to them for a test drive.

The Series A pitch deck below helped the company raise around $24 million . Let’s see what we can learn from this investor presentation.

Click here to view Shift's pitch deck.

Shift’s pitch deck has a clean, minimalistic design with plenty of visuals. Along with images, and screenshots of their website and app, they also generously use icons to highlight key points.

We also like how they visualize the process of how their service works, and also answer the who, why and how behind their business idea.

One of the best things about this pitch deck is they also mention their own challenges, which is not something a lot of startups have the guts to do. This shows that the Shift team is realistic — they know it’s not going to be all sunshine and rainbows but they’re ready for the ride.

Key Takeaway: It’s okay to acknowledge the challenges you’re potentially going to face down the road, as long as you have a plan to tackle these challenges, or even just the will to come up with a plan. It shows investors that you’re realistic, grounded and that you have a sense of responsibility.

Be honest about your humble beginnings and tell your startup's success story in an engaging way with this Shift-inspired pitch deck template.

31. Cubeit Pitch Deck

Cubeit was founded in 2012 as a collaborative OS — a place to share, save and organize content from different apps. The pitch deck below helped the startup raise $3 million in funding.

Click here to view Cubeit's pitch deck.

Right off the bat, we can tell that Cubeit’s pitch deck is more on the technical side. However, it still makes good use of visualizations and even includes a video demo.

They start strong, and have also included a customer profile in one of their slides, which shows they’ve done their research and that they know who their product is for.

Key Takeaway: If you’re in the SaaS business, adding a video demo of your product to your pitch deck is a great idea. It helps investors understand how your product works much better than with static screenshots. To make your video more effective, consider adding a voiceover and even text and animations.

Use the pitch deck template below inspired by Cubeit to highlight key technical points about your product.

32. Revolut Pitch Deck

Revolut launched as a digital banking service in 2015. The company offered peer-to-peer payments, currency exchange and pre-paid debit card services.

To date, they’ve raised around $1.7 billion in funding over 14 rounds — which is a huge amount. The pitch deck below is a good example of a fintech startup presentation.

This pitch deck uses a lot of screenshots, and they’re displayed nicely on phone screens, which helps add some perspective. They’ve also included example use cases, comparisons with their competition and information on how they will use the funds.

Key Takeaway: When using visuals for your pitch deck, go beyond images and screenshots. Think about creative ways to showcase your screenshots, such as with the help of phone mockups.

Showcase your app or software using this Revolut-inspired pitch deck template:

33. Alto Pitch Deck

Alto (previously ScriptDash) came to the scene in 2015 with the innovative idea of a digital pharmacy. Their services included coordinating with doctors and delivering prescriptions to patients on a recurring or on-demand basis.

The pitch deck below was used by the company to raise funds during their seed round.

Alto’s pitch deck is refreshingly short and sweet. The slides come with nice, descriptive headers (with most of them being questions) and the presentation aptly explains the big idea, how the product works and why the timing is just right.

They’ve also done a fair bit of homework on potential scalability, which can be seen in their cost of acquisition and expansion slides.

Key Takeaway: Sometimes, keeping it short and concise can be the best thing you can do for your investor presentation. The goal of a pitch deck is not to secure funding, it’s to make it to the next meeting. Even if your slides are short, they should be intriguing and full of value, so much so that they make investors want to know more.

Present your solution and keep it short and sweet with this pitch deck template inspired by Alto:

34. Wayfair Pitch Deck

Wayfair is a popular American e-commerce company offering millions of home and furniture products from thousands of global suppliers.

Their pitch deck from 2015 offers a great example of what an established company that wants to grow bigger should have in their presentation slides.

Wayfair’s investor presentation is comprehensive, data-driven and aligned with their brand’s visual style. The slides focus on the brand’s uniqueness and what makes it so special.

They make a clear point about how they understand their customers’ shopping behavior and tailor their website experience to their needs, unlike search-based stores like Amazon.

They also make full use of their impressive numbers and statistics to put together a compelling offer for investors.

Key Takeaway: If you have data, flaunt it. Established brands have the powerful advantage of using their current success to back their expansion plans. Also, if you’ve already seen some success, you need to show that you earned it in your pitch deck not just with data, but also with good branding, marketing and design skills.

Show off your idea using this Wayfair-inspired pitch deck template:

35. Walmart - Flipkart Pitch Deck

Flipkart is one of the largest e-commerce companies in India, second only to Amazon. In 2018, Walmart acquired more than 70% of Flipkart’s shares in a $16 billion deal with the help of the pitch deck below.

The presentation above focuses less on Walmart and more on how both companies can create value together, which is the selling point of the deal.

The slides dive deep into the Indian e-commerce market and the opportunities it offers, and then go on to talk about how Walmart’s strategy is a good fit for Flipkart.

Key Takeaway: When you talk about creating value, consider every single stakeholder you can create value for, instead of just focusing on the end customer. Talk about the value you can create for the community in general, the shareholders, the associates and even other businesses.

Explain how your business will benefit the stakeholders and add value using the pitch deck template below inspired by Walmart and Flipkart.

Bonus: Startup Pitch Deck Presentation Theme

Looking for more than a simple slide template? We've got the ultimate pitch deck theme to help you pull together all of the perfect slides.

It all starts with a story. Our pitch deck theme centers around 12 different startup archetypes or founder stories that can help you pull the best introduction slides and put together the best story that really sells your pitch.

Check out the introduction category of this theme's slides to read all about the different archetypes and pinpoint how you should angle your pitch deck's intro and overall brand story.

This theme offers over 60 different slide options for your startup to choose from when building the best pitch deck. Try out the investor pitch deck theme for your next pitch deck.

Pitch Deck FAQ

Q1. what is in a pitch deck.

A pitch deck is a brief presentation that provides an overview of your company, business plan and vision.

It typically includes critical information such as your business concept, the problem your company solves, your target market, competitive advantages, team members, and financial projections.

The best startup pitch decks are not only engaging but share compelling stories about the business venture that pique investors' interest in your business.

Q2. What Is the Purpose of a Pitch Deck?

The primary purpose of a pitch deck is to capture the interest of potential investors or clients by presenting a business idea in a compelling and persuasive manner. It serves as a tool to facilitate discussion and encourage further engagement. A winning pitch deck should clearly convey your business's value proposition and illustrate why it's worth investing in.

Q3. What Are the Types of Pitch Decks?

There are several types of pitch decks, each serving a unique purpose and audience. Here are four notable types:

• Startup Pitch Deck: This type of pitch deck showcases your startup's vision, mission, and potential to investors and partners.
• Investor Pitch Deck : This deck focuses on the investment opportunity, detailing the financial potential and how the funds will be used.
• Elevator Pitch Deck: A brief pitch highlighting the most compelling points of a business or idea, designed to catch interest quickly.
• Sales Pitch Deck: Used for presenting a product or service to potential clients or customers, emphasizing benefits and competitive advantages.

Q4. What Are the Key Elements of a Pitch Deck?

The structure of a pitch deck can vary, but some essential slides include:

• Problem: Clearly define the problem you're solving.
• Solution: Explain how your product or service addresses the problem.
• Market: Describe your target audience and the size of the market opportunity.
• Team: Introduce the key people behind your business and highlight their expertise.
• Traction: Share any early successes or milestones you've achieved.
• Financials: Provide a brief overview of your revenue model and financial projections.

Q5. How Long Is a Pitch Deck?

The ideal length of a pitch deck is 10 to 20 slides. Investors and clients appreciate brevity and clarity.

However, striking the right balance is key to delivering a good pitch. So you need to keep it concise while including all necessary information. Writing a pitch deck that's too long can lose your audience's attention, while one that's too short may omit essential information about your business.

Get Started With Your Own Pitch Deck

If you want to create an amazing pitch deck that highlights your business idea and appeals to the right investors, Visme's pitch deck templates can help you get started on the right foot.

Our investor pitch deck templates are designed by professionals and contain realistic information to help guide your own pitch deck content creation process.

You can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it within your website.

Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.

Did you find these pitch deck examples helpful? Which one is your favorite? We’d love to know what you think! Let us know your comments and feedback below.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

21 Startup Pitch Deck Examples That Work in 2024 & Why

Get the best investor pitch deck examples and learn what to include in a pitch presentations from successful fundraising decks that VCs and angels couldn’t resist.

5 minute read

helped business professionals at:

Short answer

What do all successful pitch decks have in common?

6 things successful startup pitch decks have in common:

• They showcase a market gap
• They present a unique solution
• They include a synergetic and capable team
• They outline a solid business model
• They deliver impressive (realistic) financial projections
• They wrap it all up in a "before-and-after" narrative with the startup as the disruptive force behind the change

Why do most pitch decks fail?

99% of startup decks fail to secure funding . But that doesn’t have to be you.

Most founders make bad pitch presentations because they fail to communicate critical information investors need to qualify them. Which means they are automatically disqualified.

If you look at the best pitch decks (those that managed to get noticed and get funded), they all use a similar content structure.

It’s the same pitch deck template advised as a winning outline by Y Combinator and Sequoia Capital .

Don’t invent the wheel. Just learn from other’s successes and failures.

Let me show you some enviable pitch deck examples, and see why they worked so well.

Let’s go!

21 Successful pitch deck examples to learn from

It’s a basic fact that some pitch deck presentations work better than others.

I’m not gonna go into how to make a winning pitch deck here, but here’s the jist According to Naval Ravikant , Angellist co-founder and former CEO.

A fundable pitch deck showcases a fundable startup. To do this you need to demonstrate that you have 3 critical things 100% of investors are looking for: (1) exceptional team, (2) exceptional product, and (3) exceptional traction.

All the examples I’ll bring you here do this . Learn from them and make the adaptations to your own startup pitch.

NOTE: the deck presentations on this page are remakes of the original decks, using the orignial content but made interactive with Storydoc.

The originals would look quite old to you by now, and these interactive versions would most likely work better. Our data backs this up every day.

View our list of startup pitch deck examples:

Airbnb startup pitch presentation

The Airbnb pitch deck is almost the perfect pitch deck in my opinion (that’s why it’s number 1 on the list). And now that we gave it an interactive remake I think it’s perfected.

This investor deck example covers everything an investor would need to want to get in on it.

The deck showcases a great product, market size and opportunity, business model, traction, competitors and competitive advantage, a serious team, financials, and even user testimonials.

It presents a broad (and universally felt) problem in simple terms, it presents the solution just as simply. And I love how it shows how the product is used in action in such simplicity. Makes it seem effortless.

Uber funding pitch deck

The Uber pitch deck example does everything right.

It grasps the transformation it promised to do in just 4 words “Next-Generation Car Service” (though I would replace “car” with “transportation”). It has a clear and crisp description of the problem in a single paragraph.

It outlines a massive market that they mean to disrupt. They present an evolving 4-stage revenue model far into the future (Uber Cab > Uber Driver > Uber Delivery > Uber Pay), and they present amazing traction.

No wonder Uber was so successful at raising money .

Netflix startup deck

Netflix had a great idea but they also weaved it into a great problem-solution narrative pitch deck. The problem? Outdated entertainment distribution. The solution? Streamed entertainment that’s accessible, personalized, and ad-free.

The Netflix pitch deck example also uses their team to “sell” their dream by playing on Netflix’s strong company culture .

This pitch deck could have been slightly better if it had a comprehensive outline of the market gap.

Tinder pitch presentation

Tinder's pitch deck is a masterclass in simplicity .

Starting from their title: “The dating game: it starts with a swipe”. Which wasn’t true at the time but is now (like it or not) the new normal.

And down to their summary of the user flow: “Match. Chat. Date.”

Simple, yet super clear.

Tinder’s deck is also one of the most fun decks I’ve ever seen . I’ve breezed through it maybe a dozen times but still, it gets me excited about the app every time.

WeWork startup pitch deck

The WeWork pitch deck example is probably the most famous on this list. What makes it so great (beyond its fundraising success) is that it managed to sell a great vision.

WeWork’s deck is all about its grand vision - “Empowering Tomorrow's World at Work”.

They only topped it off with a bit of promising financials to quiet an uneasy investor’s mind.

After all, WeWork managed to sell a low-return real estate company as a fast-growing high-tech solution.

Slack company intro deck

Slack’s startup company intro deck uses a transformational narrative framework to take potential investors from Slack’s history to Slack’s future and tempt investors to join the journey.

The snappy and descriptive title for the deck and company - “Collaboration platform for 21st century” encapsulates this contrast between past and future.

It’s a beautiful piece of copywriting.

The transformational narrative sets the stage for winners (who embrace the change Slack represents) and losers who stay behind.

This plays on an investor’s biggest fear - missing a great opportunity and staying behind.

Dropbox pitch deck

The DropBox pitch deck is another example of a very well-made pitch deck. So it’s no surprise they were backed by Sequoia .

They did great work in applying Sequoia’s pitch deck template with an emphasis on “ why now? ” and “ why you? ”.

But they did even better. The deck includes a crisp and simple breakdown of the problem and their groundbreaking solution, and an attractive product demo.

If I may say so, I think we improved the deck by turning bullet points into dynamic content and adding their amusing and tempting video in their “about us” slide.

Tesla investor deck

The Tesla pitch deck is unique on this list because of its emphasis on the team and product specifications rather than the “big idea”.

The reason for this is that Tesla did not invent the wheel (or the car rather). Their success relies on their technological superiority in the automotive industry rather than a completely new solution.

Tesla’s deck focuses on showing a strong team with Elon Musk at the helm, a growing engineering corp, a growing client base, and the technical specifications and features that ensure Tesla will win the race (pun intended).

YouTube product pitch deck

The YouTube pitch deck is a classic winning startup deck. It has all 6 aspects that make a pitch deck fundable (which we’ve covered above). But it does it effortlessly, without fuss.

YouTube’s investor deck introduces the problem they solve in the context of an emerging market gap (“why now?”). They also position themselves as the first solution to market and have amazing traction stats to back it up.

It just immediately looks like a great opportunity, and it was.

Y Combinator seed deck template

The Y Combinator pitch deck example is not really a pitch deck but rather a mock seed deck that follows the content template recommended by YC .

The guys at YC had some fun with it and filled the deck with sarcastic comments and ridiculous emojis.

It’s a top-notch example of content structure , but I wouldn’t recommend emulating the playful (borderline mocking) tone of voice or the reckless use of emojis.

Sequoia pitch deck template

The Sequoia pitch deck example , much like the Y Combinator example is not a real pitch deck. It’s Sequoia Capital’s pitch deck template which they advise startups to use when they pitch their idea in their Sequoia application .

Sequoia’s deck includes their signature slide “why now” which some of the other decks on our list apply. But also has another important slide “ the ask ”, where you’re supposed to ask how much money you need and how you intend to put it to good use.

This particular pitch deck is for the healthcare industry , but the template can be used cross-industry.

Adunify AdTech investment deck

This deck by Adunify is a powerful example of how a small up-and-coming startup can use the winning content framework to look like an exciting game-changer .

Adunify built their deck along the transformational narrative framework . This lets them present a dry (though innovative) marketing solution as a tool for changing users’ lives for the better.

They start with the vision and go through the established problem-solution presentation and market analysis, but throw in proven results, customer testimonials, and their manifesto as reinforcement.

Cannasoft medical cannabis pitch deck

The Cannasoft startup investor deck was built with interactive storytelling in mind by a Storydoc client.

It pitches Cannasoft as the CRM Platform for the Medical Cannabis Market and demonstrates why they are positioned to become the industry standard.

The deck makes full use of Storydoc’s scrollytelling capabilities which breaks down complex information into simple and easy-to-understand bite-size morsels.

Just take a look at how they present their market fit, roadmap, product advantages, and financial forecast. Pure storytelling gold.

Crypto pitch deck

This blockchain technology startup pitch deck is a made-up template based on some of our best-performing client crypto pitch decks.

The s tructure follows the winning formula as all the rest and the beautiful designs were generated or selected by our AI design engine.

Physical product pitch deck

Pitching a physical product is harder than pitching a SaaS product.

Most products of this kind have established alternatives so it’s very important to give some technical explanation of how you’re doing it better.

But the most important aspect here is showing your product rather than telling investors about it.

People find it easier to understand objects through seeing and (better yet) touching them.

This physical product pitch deck was designed to help you demonstrate your product visually in with high-resolution videos and images.

You can go here to check out more product presentation templates .

This VC pitch deck example follows the optimal structure and narrative approach you should use when pitching a VC.

It was built and perfected based on feedback from our clients, our platform’s engagement data, and input from VCs.

I recommend this VC pitch deck template to use in your next round, unless you’re pitching Sequoia, in which case we have a specific template for that.

AI technology investment deck

This pitch deck for AI technology grabbed my attention because it takes a no-image approach to design.

It’s very easy to fall into cliches when making a deck about AI, with visuals of astronauts, robots, or magic wands. But you can be sure every other AI presentation does the same thing.

That’s why no-image will seem to investors like a breath of fresh air, and would likely make you stand out.

But most importantly, this deck gives you the winning content framework to present your complex technology in a flowing, easy-to-follow interactive narrative that investors won’t get bored of mid-way.

Start-up business plan

This pitch presentation example is useful during your 3rd meeting with VCs , after you’ve introduced your company and your big idea.

This deck takes what you covered in the subsequent intro deck and product deck and goes deeper into the plan with more detailed growth strategy, product roadmap, and projections.

One of the nicest additions this deck introduces is personalization . Since you know who the reader is by this point, you can address them by name with a personal message.

Startup company overview presentation

This example pitch deck is great for more established startups that have some clients and traction to show for.

It’s meant to be used for corporate partnerships, series B and C investment rounds , or with investors who are already acquainted with the company.

The deck provides solid numbers of the company's activity, traction, and customer feedback.

Startup executive summary one-pager

This executive summary example is exactly what it sounds like - a summary of the points covered in your investor pitch deck.

This deck is used after your meeting with Angel investors, VC, or private equity to briefly recap what you presented in your pitch deck.

You should make adaptations to your startup executive summary so that it includes the information and covers the issues that investors were most interested in during your pitch presentation.

We also have executive summary slide templates if you want to take a look...

Post-round investor newsletter by Xtend

I thought that ending the list with this example would be poetic since this startup deck is a post-round newsletter to investors.

The point of this deck is to communicate the contribution of investor’s backing to the success of the company.

This deck does 2 things really well:

First, it gives voice to the startup leaders to speak directly to investors about the impact their money has made, thereby deepening their connection to the company and making future investments more plausible.

Second, the deck gives shape and form to the cutting-edge physical product the startup produced, which makes its success feel more tangible than words, numbers, and graphs.

Pitch deck templates that get you noticed

If you’re itching to get to work grab one of our customizable pitch deck samples.

All our templates apply the principles and best practices learned from the successful investor deck examples on this page and over 100,000 pitch deck reading sessions on Storydoc.

You don’t have to know why they work, just be happy they do.

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Startup Pitch Decks: 30+ Best Examples & Templates

Eric Melillo

Updated: March 23, 2024

The Importance of a Great Startup Pitch

Key elements of a successful pitch deck:, analyzing seed stage pitch decks: moz, crew, and uber:, dissecting series a pitch decks: mixpanel, buzzfeed, and front, exploring series b pitch decks: mixpanel, buzzfeed, and moz, evaluating series c pitch decks: dropbox, buffer, and facebook, unveiling angel investor pitch decks: foursquare and contently, case study: the airbnb pitch deck, showcase of legendary startup pitch deck examples:, try these pitch deck templates for your next presentation:, insights and tips for creating an impactful startup pitch.

Ever wondered how some startups attract venture capital investors like bees to honey? The secret lies in a well-crafted Startup Pitch Deck. As startups’ main instrument to convince venture capitalists of their business idea, a compelling pitch deck can be your golden ticket to funding and mentorship.

Drawing from the experience and insights of successful entrepreneurs in the venture capital industry, this blog post unpacks the elements of a persuasive pitch deck for pitching a business idea. Here, we’ll examine case studies of renowned companies, like Airbnb and Uber, whose pitch decks, designed with careful attention to presentation template design tips, have won over investors and secured them a place in the big leagues.

This post is more than a guide; it’s a tool to empower you to create an impactful Startup Pitch Deck. By the end, you’ll know how to construct a pitch deck that clearly communicates your business model, aligns with investor expectations, and, most importantly, tells a captivating story about your startup. So, let’s get started on your path to investment success with pitching and title slide design tips for seed funding using a presentation template.

A great startup pitch, also known as an investor presentation, is the key to unlocking funding and partnerships for small businesses. It has the power to make or break the success of securing capital and propelling growth. The investor deck or presentation slide deck plays a crucial role in effectively pitching your business.

Creating Excitement and Generating Interest

First impressions matter when seeking seed funding. A well-crafted startup pitch, using a presentation template, has the ability to create excitement and generate interest among potential investors or partners. By presenting a clear value proposition that highlights the unique aspects of your brand, you can capture their attention from the get-go. The key takeaway is to secure the necessary capital for your business.

Investors are constantly on the lookout for startups with high growth potential. They want to see big numbers, promising valuations, and a strong vision for future success. A persuasive pitch that demonstrates these elements can significantly increase your chances of securing funding. By showcasing your market research, competitive analysis, and financial projections in an engaging manner using a presentation template, you can paint a picture of opportunity that investors won’t be able to resist. The key takeaway is to present compelling figures that highlight the potential capital gains.

Standing Out from Competitors

In today’s competitive landscape, it is crucial for startups to have a standout product and presentation template in order to secure capital and partnerships. The key takeaway is that your business pitch needs to be memorable and distinct to leave a lasting impression on potential investors.

One way to create a great pitch deck is by highlighting your unique value proposition in your professional pitch deck. What sets your startup apart in your investor presentation? Is it innovative technology? A disruptive business model? Exceptional industry expertise? Whatever it may be, emphasize what makes your venture special and explain why it matters in the market. The key takeaway is to showcase these unique aspects in your pitch deck.

Storytelling plays a vital role in capturing attention during a pitch presentation. Instead of bombarding investors with dry facts and figures, weave together a narrative that showcases your passion for solving a problem or meeting an unmet need. By connecting emotionally with your audience through storytelling techniques, you can make your pitch more relatable and memorable. The key takeaway is to use storytelling in your slide deck to engage investors. Incorporate slides that highlight the details of your narrative to create a lasting impact.

Demonstrating Potential for Growth

Investors are looking to put their money into startups that have the potential for significant growth . A great startup pitch should effectively communicate this potential by showcasing your market opportunity, scalability, revenue projections, and key takeaway. Use a compelling presentation template to highlight your product and idea.

Presenting a great business pitch deck is crucial for a successful pitch deck presentation. Highlighting the size of the market and its growth rate can help investors understand the opportunity at hand. Back up your claims with credible statistics and industry research to demonstrate that you have done your homework. By presenting a compelling case for growth, you can instill confidence in potential investors and increase their willingness to invest in your startup.

Furthermore, when creating your professional pitch deck, it is crucial to emphasize how your business model aligns with long-term sustainability and profitability. Investors want to see a clear path to monetization and return on investment in your startup pitch deck examples. Outline your revenue streams, customer acquisition strategies, and plans for scaling operations in your pitch deck presentation. By demonstrating a well-thought-out roadmap for growth, you can alleviate concerns about the viability of your business. The key takeaway is to showcase a comprehensive plan for success in your pitch deck.

A successful presentation template for a pitch deck is the backbone of any startup’s efforts to raise funds for their product. It serves as a powerful tool to communicate your business idea , attract investors, and secure funding. To create an impactful pitch deck, there are several key elements that you should include, such as well-designed slides.

Problem Statement :

The problem statement is the foundation of your presentation template. It clearly defines the pain point or challenge that your product or service aims to solve. By highlighting a compelling problem, you capture the attention of investors who are looking for innovative solutions. Use concise language to describe the problem and emphasize its significance in the market. The key takeaway is to focus on the idea and design.

Following the problem statement in your business pitch or investor presentation, outline your unique solution. Explain how your product or service addresses the identified problem and why it stands out from existing alternatives. Clearly articulate the value proposition and benefits that your solution brings to customers. Use visuals such as infographics or diagrams from a presentation template to illustrate how your solution works and its potential impact. Design is key in effectively conveying your message.

Market Analysis:

Investors want to understand the market potential and viability of your startup. Conduct thorough research on industry trends, market size, target audience demographics, and growth projections. Provide data-driven insights that demonstrate a clear understanding of your target market’s needs and preferences. When preparing your business pitch, make sure to include these key takeaways in your presentation template and original pitch deck.

Competition Analysis:

Including competitors in your pitch deck presentation template demonstrates to investors that you have thoroughly analyzed the competitive landscape. Identify both direct and indirect competitors, assess their strengths and weaknesses, and clearly explain how your product differentiates from them. Highlight any competitive advantages or barriers to entry that give you an edge in capturing market share. The key takeaway is to showcase your understanding of the competitive landscape and position your product effectively.

Business Model:

Explain how your startup generates revenue by presenting a well-defined business model in the original pitch deck. Describe pricing strategies, revenue streams, customer acquisition channels, and any partnerships or collaborations that contribute to monetization efforts. Investors need clarity on how you plan to make money and sustain growth over time. Use our pitch deck template to effectively convey your product and key takeaway.

Team Overview:

Investors invest not only in ideas but also in the people behind those ideas. Introduce your team members, their roles, and relevant experience using a presentation template. Highlight key achievements or expertise that demonstrate your company’s capability to execute the business plan successfully. Showcase a diverse and complementary skill set within your team using a pitch deck template.

Financial Projections:

Provide realistic financial projections in your investor presentation or investor deck that demonstrate the scalability and profitability of your startup. Include key metrics such as revenue forecasts, projected expenses, growth rates, and anticipated milestones. Use charts or graphs from a presentation template or pitch deck template to visually represent the financial data for better comprehension.

Ask/Next Steps:

Conclude your pitch deck by clearly stating the key takeaway from your presentation template. Clearly outline what you are seeking from investors and the next steps in the funding process for your product or idea. This could include the amount of funding you are looking for, potential use of funds, and any specific terms or conditions you may have. Make it easy for investors to understand how they can get involved and move forward with your startup.

Moz’s seed stage presentation slides were a masterclass in showcasing their expertise in SEO. The slides not only highlighted their knowledge of search engine optimization trends but also presented data-driven insights that left investors impressed. The key takeaway from their pitch deck was their ability to make the numbers speak for themselves, effectively conveying their idea.

In their presentation, Moz highlighted their key takeaway: unique tools for marketers. By showcasing these tools in their slides, they effectively captured the attention of potential investors who saw the revenue growth potential. The idea of using their products resonated with them.

Furthermore, the key takeaway from Moz’s presentation was their inclusion of crucial details about their target market and competitive advantage. They made it clear in their original pitch deck why they stood out from the competition and why investors should believe in their ability to succeed. Highlighting the team’s expertise in the industry helped build trust and credibility among potential backers for their product.

All these elements combined made Moz’s presentation a success story. It played a pivotal role in securing the funding required for their initial growth and expansion plans. Investors saw the potential in Moz’s idea to SEO and recognized that they had something special to offer. The key takeaway from their slide deck was clear.

Crew’s seed stage presentation deck had one clear focus: connecting freelancers with businesses seeking design and development services. Their idea was to tap into the market opportunity and showcase it to potential investors. The key takeaway from their pitch was the template they used to convey their vision.

To capture attention right from the start, Crew showcased the demand for quality freelancers in the industry through compelling statistics and case studies in their original pitch deck. They painted a vivid picture of why businesses needed access to top-notch talent and how Crew could provide exactly that in their investor presentation. The key takeaway was the importance of their investor deck in highlighting the value proposition of their platform.

The presentation pitch deck also emphasized Crew’s key takeaway and idea. They made it crystal clear what set them apart from other platforms by highlighting features like seamless collaboration tools or efficient project management systems. This helped build confidence among potential investors that Crew had what it takes to succeed in terms of valuation.

But perhaps one of the most significant strengths of Crew’s presentation was the inclusion of successful case studies. By showcasing real-world examples, they provided social proof of their ability to help businesses achieve their goals. This undoubtedly played a crucial role in securing early-stage funding from investors for their growth and development plans. The key takeaway was that their idea worked.

Uber’s seed stage presentation pitch deck was nothing short of revolutionary. It presented a disruptive idea of transforming transportation through technology, capturing the imagination of investors who were ready to embrace change. The key takeaway from the presentation was the innovative vision, which was effectively conveyed through each slide.

Right from the start, Uber outlined the market opportunity in their original pitch deck by highlighting the pain points in traditional taxi services. The presentation made it clear that these services were outdated and inefficient, emphasizing the idea of disruption. Investors couldn’t help but see the potential for scalability in such an untapped market, which was the key takeaway.

The presentation, or pitch deck, then delved into showcasing Uber’s innovative business model. They highlighted key aspects like their driver-partner network and user experience features that set them apart from traditional transportation options. By painting a vivid picture of how their platform worked, they made it easy for investors to visualize its success and understand its valuation.

Uber’s presentation, including their key takeaway, played a pivotal role in attracting investors who recognized their innovative idea and valuation potential. The combination of a compelling vision, solid market analysis, and an innovative business model made it hard to resist investing in this groundbreaking startup.

Mixpanel: Revolutionizing Analytics for Businesses

Mixpanel’s Series A presentation slide deck was a game-changer in the world of analytics. They captivated investors with their powerful platform idea that helps businesses track user behavior like never before. With an emphasis on key metrics, Mixpanel demonstrated their ability to drive customer engagement and retention rates to new heights, making their valuation soar.

The key takeaway from the presentation was how Mixpanel’s analytics tool raised the bar compared to traditional methods. By showcasing a clear competitive advantage on each slide, they convinced investors that they were the go-to solution for data-driven insights. This unique selling point played a crucial role in securing their Series A funding.

BuzzFeed: The Viral Content Phenomenon

BuzzFeed’s Series A pitch deck showcased their unparalleled approach to content creation and distribution. The key takeaway? Their secret sauce of creating viral content that resonates with millennial audiences like no other media company can. Investors were immediately drawn to the idea of capturing the attention of this highly sought-after demographic.

The investor’s key takeaway from the pitch deck was the idea that BuzzFeed could monetize their massive reach through advertising partnerships, generating substantial profits. This captivating slide showcased their revenue generation strategies, leading to significant investment during the Series A stage.

Front: Revolutionizing Team Communication with Email

Front’s Series A pitch deck centered around their idea for a collaborative email platform designed specifically for teams. They highlighted how their key takeaway, the innovative solution, streamlined communication processes and boosted productivity through shared inboxes. This resonated with investors who understood the challenges faced by teams dealing with overflowing email threads and miscommunication. The slide presentation effectively conveyed Front’s unique proposition.

To provide social proof of their success, Front showcased notable customers who had already embraced their platform in their pitch deck. This served as a powerful endorsement and solidified Front’s credibility among potential investors. The key takeaway is that this strategy helped Front secure Series A funding, allowing them to continue developing their groundbreaking email platform. The slide featuring notable customers was instrumental in achieving this milestone.

Mixpanel’s Series B pitch deck was all about expanding their analytics platform to new markets. They wanted to show potential investors that they had a solid plan for growth and were ready to take on the challenge. One of the key points they highlighted was their success in customer acquisition and retention through case studies, including a compelling slide showcasing their achievements.

They showcased how their analytics platform had helped various companies improve their user engagement and drive revenue growth. By presenting real-life examples of how Mixpanel had made a positive impact on businesses, they were able to demonstrate the value of their product in their investor deck.

Another important aspect of Mixpanel’s pitch deck was its focus on enterprise clients. They highlighted the potential revenue growth that could come from catering to larger companies. This showed investors that Mixpanel had a clear strategy for scaling up and capturing a significant portion of the market share. The pitch deck included a compelling slide emphasizing their commitment to serving enterprise clients.

The compelling nature of Mixpanel’s pitch deck, with its impressive slide presentation, led to significant investment at the Series B stage. Investors saw the potential in their analytics platform and recognized the value it could bring to businesses across different industries.

BuzzFeed’s Series B pitch deck had a different emphasis compared to Mixpanel. Their main goal was international expansion and diversification of content offerings. They wanted investors to see that they were not just focused on one market but had plans to reach audiences globally. The pitch deck included a slide highlighting their plans for international expansion and another slide showcasing their diverse content offerings.

To support this objective, BuzzFeed showcased their ability to engage global audiences with localized content strategies in their original pitch deck. They presented examples from their investor deck of how they had successfully adapted their content for different regions, ensuring relevance and resonance with diverse cultures. These examples demonstrate the effectiveness of their pitch deck template.

Monetization plans through branded content partnerships were also included in BuzzFeed’s pitch deck . This demonstrated that they had thought about generating revenue beyond traditional advertising models. By partnering with brands for sponsored content, BuzzFeed aimed to create mutually beneficial relationships while driving financial growth.

BuzzFeed’s compelling pitch attracted substantial investment at the Series B stage because it showed investors that they had a clear plan for international expansion and revenue diversification. Their ability to engage audiences across the globe and their innovative monetization strategies made them an attractive investment opportunity.

Moz’s Series B pitch deck revolved around scaling their SEO software suite for enterprise customers. They wanted to show investors that they had identified a market opportunity and were ready to capitalize on it. To support this, they highlighted industry trends and the growing demand for SEO tools.

The investor deck presentation included data and statistics showcasing the importance of search engine optimization in today’s digital landscape. Moz aimed to position themselves as leaders in the industry by demonstrating their deep understanding of SEO and its impact on businesses. The original pitch deck served as a template for their presentation.

Moz also focused on highlighting their competitive advantage through their original pitch deck and pitch deck template. They showcased how their SEO software suite offered unique features that set them apart from competitors. By including testimonials from satisfied customers, they built credibility and trust with potential investors.

Moz successfully secured significant investment at the Series B stage based on their compelling pitch. Investors recognized the market potential for scalable SEO solutions, especially for enterprise clients. Moz’s focus on differentiation, market trends, and customer satisfaction played a crucial role in attracting investment.

Dropbox: Expanding Cloud Storage Services Globally

Dropbox’s Series C pitch deck was all about taking their cloud storage services to the next level. They wanted to show investors that they were ready to expand globally and dominate the market. And boy, did they have some impressive numbers to back it up!

The presentation kicked off with the original pitch deck, featuring jaw-dropping user growth metrics that left everyone in awe. They made it clear that there was a massive demand for their product and that people couldn’t get enough of it. Investors could practically see the dollar signs flashing before their eyes. This pitch deck template was truly impressive.

But it wasn’t just about the numbers. Dropbox knew that showcasing their collaboration with tech giants like Apple in their original pitch deck was key to their success. By aligning themselves with industry leaders, they demonstrated to investors that they were serious about making big moves in the market. Use our pitch deck template to create your own impressive presentation.

And guess what? Their efforts paid off! With an original pitch deck and investor deck, Dropbox successfully raised substantial funding at the Series C stage. With an irresistible combination of skyrocketing user growth, strategic partnerships, and a solid plan for global expansion, Dropbox used a pitch deck template to present their ideas to investors.

Buffer: Scaling Social Media Management

Buffer’s Series C pitch deck had one goal in mind: scaling their social media management platform like never before. They wanted investors to know that they were ready to take on the world of social media and make a lasting impact.

To prove their worth, Buffer showcased their revenue growth through subscription-based pricing models in their original pitch deck. They made it crystal clear that customers loved what they had to offer and were willing to pay for it on a recurring basis. Talk about a steady stream of income! Now, you can use this pitch deck template to create your own impressive presentation.

But Buffer didn’t stop there. They also highlighted something unique – their commitment to transparency and company culture in their original pitch deck. In an era where trust is everything, this pitch deck template was a smart move. By showing investors how transparent they were with customers and employees alike, Buffer built credibility and trustworthiness.

And you know what? Their efforts paid off big time. Buffer successfully secured significant investment at the Series C stage, proving that their original pitch deck and pitch deck template had what it takes to thrive in a competitive market.

Facebook: Expanding the Social Networking Empire

There’s no denying that Facebook is the king of the hill. And their early-stage Series C round was all about further expanding their empire and solidifying their dominance in the market with their original pitch deck. They used a pitch deck template to present their vision and secure funding.

Facebook’s pitch deck was packed with impressive user engagement metrics that left investors speechless. They made it clear that people couldn’t get enough of their platform and were spending countless hours scrolling through news feeds and connecting with friends. It was like they had cracked the code to human connection!

But it wasn’t just about user engagement. Facebook also showcased their advertising revenue potential and future growth strategies in their original pitch deck. They wanted investors to see the massive opportunity for monetization within their platform, using a pitch deck template. After all, where there are eyeballs, there are advertisers ready to pay top dollar.

And you know what? Investors couldn’t resist jumping on board the Facebook train. With an unbeatable combination of user engagement, advertising potential, and a clear vision for future growth, Facebook successfully raised substantial funding at the Series C stage with their original pitch deck. The pitch deck template was a key factor in attracting investors.

Foursquare: Revolutionizing Location-Based Social Networking

Foursquare’s angel investor pitch deck was a game-changer in showcasing their innovative location-based social networking platform. With the rise of smartphones and the increasing reliance on mobile apps, Foursquare recognized the potential for connecting people based on their physical location.

Their pitch deck highlighted user engagement metrics, providing compelling evidence of the platform’s popularity. By demonstrating impressive numbers of active users and check-ins, Foursquare effectively conveyed the potential for targeted advertising to reach a highly engaged audience.

One of the key strengths emphasized in their presentation was Foursquare’s original pitch deck, which showcased their unique value proposition in helping businesses connect with customers. By leveraging location data, Foursquare offered companies an opportunity to target specific demographics and tailor their marketing strategies accordingly using their pitch deck template. This ability to bridge the gap between online and offline experiences struck a chord with angel investors who saw immense potential in this approach.

Thanks to their well-crafted pitch deck , Foursquare successfully secured angel investment from renowned firms like Sequoia Capital. The combination of a compelling product vision, solid user engagement metrics, and a clear understanding of market demand made them an attractive investment opportunity.

Contently: Empowering Brands with Quality Content

Contently’s angel investor pitch deck focused on their content marketing platform that connects brands with freelance writers. They recognized the growing demand for quality content in an era where digital marketing has become increasingly important for companies looking to engage with their target audience.

In their presentation, Contently showcased successful case studies that demonstrated how they had helped various companies achieve remarkable results through effective content marketing campaigns. These examples not only validated the effectiveness of Contently’s platform but also instilled confidence in potential investors about its scalability. The original pitch deck used a pitch deck template to present these case studies.

The pitch deck also highlighted Contently’s revenue generation strategies, illustrating how they were able to monetize their business model effectively. By offering a range of subscription plans and additional services, Contently ensured a steady stream of income while providing value to their clients.

The persuasive nature of Contently’s pitch deck attracted angel investment from notable firms. This enabled them to further develop their platform, expand their network of freelance writers, and solidify their position as a leading player in the content marketing industry.

Both Foursquare and Contently serve as prime examples of how startups can effectively communicate their vision and value proposition through well-crafted angel investor pitch decks. These decks not only provide insights into the companies’ offerings but also demonstrate their potential for growth and profitability.

By showcasing user engagement metrics, successful case studies, unique value propositions, and revenue generation strategies, these startups successfully attracted angel investment. Their compelling pitches paved the way for future success, allowing them to raise capital and take their businesses to new heights.

In an ever-evolving startup landscape where competition is fierce and securing funding is crucial for growth, crafting an engaging pitch deck that captures investors’ attention is paramount. Foursquare and Contently’s experiences serve as inspiration for aspiring entrepreneurs looking to make a lasting impression on angel investors with their own startup pitch decks.

So whether you’re building the next groundbreaking platform like Foursquare or revolutionizing an industry with innovative solutions like Contently did for content marketing, remember that your pitch deck holds the power to unlock opportunities and propel your startup forward.

The Airbnb pitch deck is a prime example of a strong case in the startup world. It showcases how a simple idea can disrupt an entire industry and become a household name. Let’s delve into the details of this remarkable pitch deck that helped shape Airbnb’s success.

Outlining the Vision

The Airbnb pitch deck presented a clear vision for disrupting the travel industry by introducing a peer-to-peer home-sharing platform. By tapping into the unused space in people’s homes, they aimed to provide travelers with unique and affordable accommodations while creating an opportunity for homeowners to earn extra income. This innovative concept resonated with potential investors as it tackled both the market demand for affordable lodging options and the desire for personalized experiences.

Market Opportunity, Target Audience, and Competitive Analysis

To make a compelling case, Airbnb included detailed information about the market opportunity they identified in their original pitch deck. They highlighted statistics on the growing travel industry, emphasizing how their service could tap into this lucrative space. They outlined their target audience—travelers seeking authentic experiences and homeowners looking to monetize their properties. With the help of a pitch deck template, they were able to present their ideas effectively.

Furthermore, the pitch deck incorporated a competitive analysis that showcased Airbnb’s understanding of existing players in the market. By acknowledging competition from traditional hotels and other online booking platforms, they demonstrated awareness of potential challenges while also highlighting what set them apart—the unique value proposition of connecting travelers directly with local hosts.

Building Credibility through Traction and User Feedback

One crucial aspect that made Airbnb’s pitch deck stand out was its focus on early traction and user feedback. They provided data on their growth rate, showcasing how quickly they were gaining users within specific markets. This evidence of initial success helped build credibility among potential investors by demonstrating that there was already demand for their service.

Moreover, incorporating user feedback added another layer of authenticity to their pitch deck. By sharing testimonials from satisfied customers who had used Airbnb’s platform successfully, they created social proof that validated their business model. This approach not only instilled confidence in investors but also highlighted the positive impact Airbnb was making on the travel experiences of its users.

Securing Funding and Attracting Investors

Undoubtedly, Airbnb’s compelling pitch deck played a crucial role in securing initial funding and attracting investors. By presenting a well-researched market analysis, identifying target audience segments, and showcasing early traction, they painted an enticing picture of growth potential. The combination of disruptive innovation , solid market understanding, and early success made it difficult for investors to ignore the opportunity presented by Airbnb.

In fact, Guy Kawasaki, a renowned venture capitalist who reviewed thousands of pitch decks during his career, described Airbnb’s pitch deck as one of the best he had ever seen. This endorsement further emphasizes the effectiveness of their presentation in capturing investor interest and ultimately securing deals that propelled Airbnb to become a global leader in the travel industry.

Startups are known for their innovative ideas and disruptive potential. However, turning those ideas into reality requires one crucial element: funding. That’s where a well-crafted startup pitch deck comes into play.

Different Approaches to Pitching Ideas Effectively

There is no one-size-fits-all approach. Each example in this showcase demonstrates a different strategy or style that effectively conveys the unique value proposition of the company. By analyzing these pitch deck examples, entrepreneurs can gain valuable insights into crafting their own compelling presentations.

Let’s take a closer look at some great examples that showcase various approaches to pitching:

• Uber : Uber’s early pitch deck focused on highlighting the problem they aimed to solve – the difficulty of hailing a taxi in San Francisco. They used real-life stories and statistics to emphasize the demand for an alternative transportation solution. This approach helped investors understand the market need and potential scalability of their business model.
• Dropbox : Dropbox took a more visual approach with their pitch deck by incorporating screenshots and illustrations that demonstrated how their cloud storage platform worked seamlessly across devices. This visual storytelling not only made it easier for investors to grasp the product’s functionality but also showcased its simplicity and user-friendly interface.
• LinkedIn : LinkedIn’s pitch deck emphasized the professional networking aspect of their platform by showcasing testimonials from influential users who had already experienced success through connecting with others on the platform. By leveraging social proof, LinkedIn effectively conveyed credibility and demonstrated how their network could unlock opportunities for professionals worldwide.
• Buffer : Buffer’s pitch deck stood out by taking an educational approach to explain content marketing and social media management concepts while positioning their product as a solution. They used simple, engaging visuals and step-by-step explanations to help investors understand the value of their platform in a crowded market.

By showing these examples, we can see that there is no single formula for a successful pitch deck. Each startup tailored their approach to align with their unique value proposition and target audience. Entrepreneurs can draw inspiration from these examples and adapt strategies that resonate with their own business ideas.

Learning from Successful Startup Pitches

Analyzing legendary startup pitch deck examples offers valuable lessons on what works and what doesn’t. Here are key takeaways from studying these successful pitches:

• Clear problem statement : Each example showcased a clear identification of the problem they aimed to solve. By articulating the pain points experienced by potential customers, startups effectively conveyed the need for their product or service.
• Compelling storytelling : Successful pitch decks often include compelling narratives that engage investors emotionally. These stories help paint a picture of how the startup’s solution can transform lives or industries, making it easier for investors to connect with the vision.
• Market validation : Demonstrating market demand through data, testimonials, or case studies builds credibility and instills confidence in investors. Startups should provide evidence of traction, user engagement, or early adopter success stories to prove viability.
• Differentiation : To stand out in competitive markets, startups must clearly articulate their unique selling points and differentiate themselves from existing solutions or competitors. Highlighting what sets them apart helps create a compelling case for investment.
• Realistic financial projections : Pitch decks should include well-researched financial projections that showcase potential return on investment without appearing overly optimistic or unrealistic.

Remember, while studying these examples of original pitch decks is informative, it’s important not to simply copy the original pitch deck verbatim but rather adapt the strategies and techniques according to your own startup’s needs and goals.

If you’re looking to create an impactful startup pitch deck, you don’t have to start from scratch. There are plenty of ready-to-use templates available that can help you craft a compelling pitch deck that grabs attention and effectively communicates your business goals. Let’s explore some of the benefits of using pitch deck templates and how they can enhance your presentation.

Explore a Variety of Visually Appealing Designs

One of the advantages of using pitch deck templates is the wide range of visually appealing designs they offer. These templates are specifically designed to capture attention and make a lasting impression on your audience. With eye-catching graphics, modern layouts, and vibrant colors, these templates ensure that your pitch deck stands out from the crowd.

When choosing a template for your original pitch deck, consider the nature of your business and target audience. Look for designs that align with your brand image and convey professionalism while reflecting your unique style. Whether you prefer sleek and minimalist designs or bold and dynamic visuals, there’s a perfect template out there for you.

Customize Templates to Suit Your Business Needs

Pitch deck templates provide a structured format that serves as a solid foundation for your presentation. You can easily customize these templates to suit your specific business needs and goals. By tailoring the content, layout, and overall structure to match your startup’s unique value proposition, you can create a pitch deck that resonates with potential investors or partners.

Start by personalizing each slide with relevant information about your company’s background, product or service offering, market analysis, competitive advantage, financial projections, growth strategies, and original pitch deck. Remember to keep it concise yet informative – each slide should pack a punch while conveying key information effectively.

Benefit from Sample Pitch Deck Templates

If you’re new to creating pitch decks or need inspiration to kickstart your creative process, sample pitch deck templates are an excellent resource. These pre-designed templates provide real-life examples of successful startup pitch decks, giving you insights into what works and how to structure your own presentation.

By studying sample pitch deck templates, you can understand the flow of a compelling pitch deck and learn from industry best practices. Pay attention to the order of slides, the use of visuals, the balance between text and graphics, and how key messages are conveyed concisely. This knowledge will help you create a well-crafted pitch deck that effectively communicates your startup’s potential.

Make an Impact with Engaging Presentation Slides

Remember that your pitch deck is not just a collection of slides; it’s an opportunity to tell a captivating story about your startup. Each slide should contribute to the overall narrative and engage your audience throughout the presentation.

Start with a powerful title slide that grabs attention and sets the tone for your pitch. Follow it up with multiple slides that highlight different aspects of your business while maintaining a cohesive storyline. Use clear headings, bullet points, and concise statements to convey information effectively. Incorporate visually appealing graphics, charts, or infographics to support your key messages.

Consider using presentation template design tips such as contrasting colors for emphasis, consistent typography for readability, and strategic use of white space for visual clarity. The goal is to create a visually engaging slide deck that keeps investors focused on your ideas rather than getting lost in cluttered or confusing visuals.

Mastering the art of Startup Pitch Decks can indeed be a game-changer for your entrepreneurial venture. We’ve journeyed through the fundamental elements, explored legendary pitch decks like Airbnb’s, and highlighted the invaluable insights gained from them. Now, it’s your turn to captivate investors with a pitch deck that tells your startup’s unique story.

Seize the opportunity to make your startup’s value proposition irresistible. Build on the principles and examples we’ve dissected and craft your own pitch deck that’s clear, compelling, and investor-ready. Remember, your Startup Pitch Deck is more than just slides—it’s your chance to shine and secure the funding you need to make your startup dream a reality.

How long should my startup pitch deck be?

The optimal length for a startup pitch deck is usually around 10-15 slides. Keep it concise yet informative to maintain the audience’s attention.

Should I include my financial projections in the pitch deck?

It is important to provide investors with an overview of your financial projections in your original pitch deck. However, keep the details limited and focus on the key highlights.

Can I use visuals and graphics in my pitch deck?

Visuals can enhance the impact of your presentation and make it more engaging. Use charts, graphs, images, and diagrams to convey information effectively.

How should I tailor my pitch deck for different investor audiences?

Customize your pitch deck based on the interests and preferences of each investor audience. Highlight aspects that align with their investment criteria or industry focus.

Is it necessary to rehearse my pitch before presenting?

Practice is essential for delivering a confident and polished pitch. Rehearse multiple times to ensure smooth delivery and familiarity with your content.

Should I include testimonials or social proofs in my pitch deck?

Testimonials or social proofs can add credibility to your presentation. If you have positive feedback from customers or influential figures in your industry, consider including them.

Can I update my pitch deck as my startup progresses?

You should regularly update your pitch deck as your startup evolves. Keep it aligned with any new developments, achievements, or changes in strategy.

How can I make my pitch stand out from others?

To make your pitch stand out, focus on telling a compelling story that showcases the unique value proposition of your startup. Be authentic, passionate, and memorable.

What if investors ask challenging questions during the presentation?

Be prepared for challenging questions by thoroughly researching potential concerns about your business model or market. Answer confidently and transparently while highlighting mitigating factors.

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How to pitch your startup, 1. introduction.

• 2. Elevator Pitch
• 3. 1-Minute Pitch
• 4. Pitching to Investors
• 5. Guidelines

6. Organization

• 7. Presentation Tips
• 8. Example Decks
• 9. Download Templates

tl;dr Pitch Deck Templates

• Elevator Pitch Template
• One-Minute Pitch Template
• Simple Pitch Deck Template   (To edit and use, click “File” and then “Make a Copy”)
• Long Template  
• Angel/VC Template  

If you’re like most founders, you probably think about your startup 24/7. You wake up in the morning brainstorming product features, and you fall asleep at night contemplating marketing campaigns. You can’t remember the last movie you saw at the theater; your idea of a fun, Saturday night is collaborating with developers overseas. And stalking VCs on LinkedIn has become a favorite past-time. Passion, hardwork and a healthy amount of obsession are essential ingredients to entrepreneurial success. However, it’s not uncommon for founders to become hyper-focused on initial ideas at the expense of an important fact:

A startup founder’s ultimate success is dependent on others buying into his or her vision.

Translation: Your progress is contingent upon your ability to pitch the value of who you are, what you’re doing and why it matters. Reaching important milestones like raising venture capital, sourcing top talent and acquiring new customers all require the same skill — telling a story that makes someone say, “Heck, yeah!” Sometimes you have 30 minutes to make that happen; other times you have 30 seconds. Regardless, your job is to clearly communicate why a given audience should care about your business.

If you are a startup looking to get to traction and funding, check out the Founder Institute pre-seed accelerator program .

One of your most powerful tools in achieving this objective is the pitch deck. Early-stage founders can use templates to create visual presentations that provide brief overviews of business value propositions, market opportunities and metrics. At the Founder Institute , we see dozens of decks every week. The majority of them are completely forgettable because someone overlooked a few essential ingredients to storytelling success.

The purpose of a presentation deck is to enable entrepreneurs to effectively tell the story of their business,” says Bill Gurley, general partner at Benchmark Capital . “In many ways it’s like a structured scientific proof. You want to walk the listener through an argument as to why this is going to be an amazing business.

The reality? Phenomenal pitches aren’t thrown together in a weekend — they are thoughtfully contemplated, tested and refined. In this guide, we’ll make a case for why founders should master both The Elevator Pitch and The 1-Minute Pitch before tackling decks. We’ll also provide guidelines for constructing narratives, customizing pitch deck templates and communicating with potential investors. These are many of the same techniques Founder Institute alumni have used to procure $1.8BN+ in funding. Finally, we’ll conclude with some examples of real decks utilized by globally recognized startups. After reading this guide, you will know exactly what it takes to create a compelling deck, give a memorable presentation and stand out from the crowd. Let’s get started... 

Three Types of Startup Pitches

Think back to elementary school: Did your foray into your first language begin with a 1,200-page copy of War and Peace ? No, you started by learning simple words. Similarly, you shouldn’t expect to construct “the perfect” pitch deck right away. Instead, begin by constructing the simplest description of your business possible: The Elevator Pitch.

2. The Elevator Pitch Template

As a startup founder, you will meet hundreds of people at various meetings, events and conferences. You will also, routinely, introduce yourself to complete strangers by email. In such situations, you have seconds to peak someone’s curiosity. And the best way to do that is a compelling Elevator Pitch.

This one-sentence statement explains what you do, who you serve and why it matters in simple language. As the name implies, the summary can quickly be recited to a stranger on an elevator ride.

Founder Institute CEO and Co-founder Adeo Ressi has developed an awesome Elevator Pitch template dubbed “ Startup Madlibs .”

• The  defined offering  must be short, simple and capable of being understood by everyone, like "a website", "a mobile application", "hardware" or "desktop software."
• The  defined audience  is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as "women age 25 to 35 years old." In the case of business applications, it is usually a job function at a type of corporation, such as "system administrators at medium sized technology businesses."
• Now that you have an offering helping an audience, you need to  solve a problem.  The problem needs to be something that everyone understands, such as "reduce the time collecting bill payments" or "engage in an immersive entertainment experience."
• The final component, the  secret sauce , adds your unique approach to solving the problem and demonstrates a mastery of the market. Some examples are "by sending automated email alerts based on analysis of highest response times" or "with virtual worlds constructed in reaction to the movements of the players."

OK, let’s look at a couple of examples…

Mediocre Elevator Pitch Example:

My company Socialista , Is developing a revolutionary, social utility To help female consumers Find deals online faster .

What’s wrong with this pitch?

• The offering is vague: A ‘social utility” could be a phone company. The pitch should read “ecommerce website.” 
• The adjectives are empty: This person may think their business is revolutionary, but it’s an over-inflated claim. Let the numbers speak for themselves! 
• The audience is vague: It could be more clearly defined (e.g. female consumers between the ages of 18 and 25).
• The problem isn’t obvious: Why can’t the target consumer use search engines to find deals online? Why is this platform better than her current options?

Including these details implies the person has done their homework, knows their stuff and has a viable business idea.

Improved Elevator Pitch Example:

My company Socialista , Is developing an ecommerce website To help female consumers between the ages of 18-25 Shop for hip, baby products at wholesale prices , With automated ordering of diapers and other staples . As you can see, the Elevator Pitch format is deceptively simple. The key to standing out is (a) being super specific, and (b) emphasizing your startup’s “secret sauce.” In this case, the founder’s unique differentiator is providing a fashionable solution at an unusually affordable price. Mastering this exercise is extremely helpful in refining Unique Value Propositions.

3. The One-Minute Pitch Template

Once you’ve articulated your Elevator Pitch, you are ready to move onto the One-Minute Pitch. Here you can add several key details to your Elevator Pitch, including:

• The value of the market your business is in.
• Your competition, and how you differentiate from them. 
• The current state of your business or product. 
• Your Ask (how the person/ people you are pitching can help you). 

Check out the easy-to-use "One Minute Pitch Template" from the Founder Institute below: 

4. Preparing to Pitch Investors

Before you begin creating your pitch deck, it’s important to consider the perspective of potential investors. Top VCs see and hear dozens of pitches per week, both in-person and via email. Luminary Silicon Valley venture capital firm Andreessen Horowitz (a16z) hears from around 3,000 startups each year. How many of those company’s procure investments? Only 15 of them. The current VC landscape is showing bigger deals spread amongst fewer startups. Despite funding reaching its highest levels since 2000 , seed-stage investments consisted of only 25 percent of total deals made in 2018. Translation: The competition is tough.

Pre-requisites for Pitching to Investors

As Mike Suprovici (Founder Institute EIR) lays out in his  Startup Guide: How to Raise the First Round of Funding for Your Startup , before you even begin to approach investors, you need the following:

A strong startup idea that is vetted and backed by solid market research.  See this  startup idea guide  from the Founder Institute.

A prototype, a patent, or a proof of concept for the final idea.

A simple and scalable  startup financial model  that shows at least $10M in revenue after 3 years.  See this  revenue forecasting template  from Aaron Patzer, Founder of Mint.com and FI Mentor.

A strong 10 to 15 page presentation that meets investors' expectations. We will discuss this in the section below.

An incorporated entity with a smart capitalization table ("Cap table").  See this  simple cap table  from Venture Hacks.

The ability to quit your job and live for six months on savings while you conclude the financing and launch the business.

Another factor to consider is what kind of investor you are approaching. Consider the stage of your own company, before trying to pitch to certain investors. Do you meet their pre-requisites? If you are raising your first round of funding, then you are likely still at a pre-angel or angel investment stage. As a result, you should NOT try to pitch venture capitalists.

What Investors Want to See in a Pitch

If you are ready to pitch angels or venture capitalists, it's critical to understand what those investors are looking for. In order to stand out, your pitch must include both (a) the specific informational components investors are seeking, and (b) a memorable story that illustrates a compelling opportunity. As Jasmine Foroutan, CEO and Founder of Pitch Genius , says, investors want more than rote slideshows:

The biggest challenge of making a memorable deck is building a storyline that echoes outside of the pitch deck. This means, building a storyline that is not only easy for investors to remember, but also a storyline that’s easy for them to repeat and regurgitate to other potential investors.

Investors make decisions based on return and risk: How big of a return could they receive? And what might prevent them from receiving that return? Most VCs want a 10-20x return. 

As a founder, your job is to convince investors your startup offers the greatest potential return, with the least amount of risk — in comparison to the others on their list. Generally speaking, investors will evaluate risk in three main areas:

• Market Risk: Are you addressing a large, growing market?
• Product Risk: Do you have a sustainable competitive advantages?
• Execution Risk: Can your team “pull it off?” 

What Makes a Startup "Fundable"?

During one of Naval Ravikant's (Founder of AngelList) talks at the Founder Institute, he described  'The Anatomy of a Fundable Startup' , which you can watch below:

Similarly, when Aaron Patzer (Founder of Mint.com) described his  Pitching Secrets  to the Founder Institute, he outlined four main questions investors will ask themselves whever they evaluate a startup pitch:

• Does it solve a problem?
• Does it solve that problem in a big market?
• Is it something that has a competitive or sustainable advantage?
• Can you make money or make a profit?

Address those four questions, and you will have a much higher chance of attracting funding from professional investors.

5. Pitch Deck Guidelines

Think of your deck like a visual business plan. Your objective is to succinctly illustrate your marketplace knowledge, business model and qualifications for execution. A standard deck consists of 10 to 14 slides . The most common mistake made by newbie founders? Providing too much detail, too soon. Jenny Lefcourt, General Partner at Freestyle Capital, cautions early-stage founders against making this error :

What's really important is to not go into the weeds of all the details because what you’re trying to do is give them enough information that they want more information. Your goal at meeting No. 1 is to get people interested enough that they want meeting No. 2.

• Avoid excessive text. 
• Use large fonts that are easy to read. 
• Include colorful charts, statistics and graphics. 
• Label each slide (e.g. problem, solution, team). 

Don’t:

• Include unsubstantiated growth projections.
• Describe extraneous hiring details.
• Use tons of bullet points.
• Inflate your capabilities. 

Make Two Decks

Many founders are surprised to learn they need two decks: (1) a detailed version that can be shared with investors via email, and (2) a simplified version that can be elaborated upon in person. It’s not uncommon for investors to request to see a deck before agreeing to meet. For this reason, your “reading” version should include enough detail to stand alone. Conversely, a standard deck should be streamlined to ensure investors spend more time listening and less time reading. Most of the presentations available for online viewing showcase “listening” decks. We recommend beginning with the construction of the “reading” deck, which can then be edited for pitch presentations.

Is there a RIGHT way to organize a pitch deck? The answer is both yes and no. In terms of information provided, there are certain points you absolutely must cover. However, you have creative freedom when organizing and presenting your slides. Here are the four most common types of decks :

• The Problem-Solution Deck
• The Vision-Opportunity Deck
• The Team Deck
• The Traction Deck

The most commonly used pitch deck template is the Problem-Solution Deck, which is ideal for founders with especially unique solutions to widespread problems. 

All four frameworks contain the same informational points, organized in different ways. A variety of templates exist online and can be modified to meet your needs. However, don’t be afraid to venture outside of existing formats, so long as you're including necessary information.

The biggest misconception founders have about pitch decks is that there’s a simple formula for building a perfect pitch, and that’s by replicating other successful pitch decks,” says Foroutan. “Unfortunately, it’s not that easy. How will startups ever stand out to investors if everyone is using the same pitch to persuade them?

The most compelling elements of your business plan, your unique value proposition (UVP) and your intended audience should all inform how you structure your deck.

With that said, the Problem-Solution Pitch Deck Template is a great place to start. In this section, we’ll walk through all of the elements included in the standard deck: 

The Problem-Solution Deck Format:

Announce your big idea — the one thing you do better than anyone else. You have 10 seconds to engage your audience. Include:

• Name of Company
• CEO First & Last Name
• CEO Email (must be the CEO’s direct email address)
• CEO Phone number
• A simple image (reinforce the idea without distraction) 

2. Summary 

Summarize the highlights of your business opportunity, emphasizing minimization of market, product and execution risk. Include:

• Metrics that prove traction. 
• Special advantages your startup has. 
• Summary of investment size you are seeking.

Describe the problem you solve, who you solve it for and the reasons why your target customer are unsatisfied with current solutions. Include:

• Title: Problem
• One sentence description of the problem (10 words max).
• Sub-description of the problem (3 bullet points max).

4. Solution

Describe your solution and the major benefits it entails. Are current solutions slow, expensive or difficult to use? Are your solutions faster, cheaper and easier to use? Do customers care? Include:

• Title: Solution
• One sentence description of the solution (10 words max).
• Sub-description of the solution (3 bullet points max).

Make your product more tangible by illustrating how it works in three simple steps. Utilize screenshots, graphics and/or video. Skip the demo. Depending on your idea, this might be the ideal place to showcase the filing status of important patents. Include:

• Title: Product
• Product Screenshot
• Multiple Slides (if necessary)

NOTE : The order of slides 6, 7, 8, 9 can be rearranged to fit your particular narrative.

6. Business Model

Illustrate your primary revenue model. Generally, investors prefer active revenue streams to passive revenue streams. They also, particularly, like recurring revenue streams like monthly and annual subscriptions. Note: Companies that make money via advertising revenue are the exceptions – not the rule. Include:

• Title: Business Model
• Proof your market is willing and able to pay. 
• Use a quote if you haven’t launched yet.

7. Market Opportunity

Illustrate how much money you could, theoretically, make if you dominate your target market. Many investors like to see both a top-down and a bottom-up analysis. Although bottom-up is more difficult to calculate, including it will increase your credibility. Here’s an article on how to calculate it .  Include:

• Title: Market
• Total Addressable Market (TAM): All the people who could use your product or service. eg: All auto detail customers in the US.
• Serviceable Addressable Market (SAM): The subset of your TAM who are likely to use a product like your current product. eg: All mobile auto detail customers in the US.
• Serviceable Obtainable Market (SOM): The subset of your SAM that you can reasonably obtain in the next 3-5 years. Aka your realistic market share. eg: 10-20% of all mobile auto detail customers in the US.

8. Competition

This might be the most important slide of the entire presentation. However, many founders struggle to clearly differentiate their products and services from the competition. Your offering must be SO compelling that users enthusiastically switch from existing solutions. In this slide, your objective is to provide 3-4 reasons why your solutions is superior to both direct and indirect competitors in the marketplace.

Warning : Don't make the mistake of saying you have no competitors. Investors will assume your idea isn’t worth pursuing.

Of course, if you’re pioneering a new technology, your competition will be its traditional counterpart. Nonetheless, your job is to clearly compare the differences between the status quo and your game-changing solution. 

You have two options regarding layout: The"Gartner Magic Quadrant" shown below or the “Competitive Grid” shown above.

Here your objective is to demonstrate your knowledge of customer acquisition, customer retention and product innovation. Investors expect you to know a few key metrics:

• Customer Acquisition Costs (CAC): What's your fully loaded cost of acquiring a paying customer? Ex. $100
• Lifetime Value of Customer (LTV): How much will someone pay your startup before they leave? Ex. $4,800
• Payback Period: How long does it take to cover acquisition costs? Ex: $100/$100/mo = 1 month. 
• Generating an LTV that is a strong multiple of CAC is a prerequisite for profitability. Of course, don’t forget to consider the cost of revenue[m] and other operating expenses, such as product development and customer service. 

10. Traction

This is another important slide that showcases customers love your product and are happy to pay for it. The Traction Slide should seek to mitigate the three types of risk: Market risk, product risk and execution risk. It should suggest that your startup can replicate initial success at scale, decrease future acquisition costs and increase profitability.

Use key metrics[o] to illustrate traction, highlight trends and rates of change. An ideal scenario for investors, for example, might be customer and revenue doubling monthly coupled with declining customer acquisition costs. If you have yet to launch, use this slide to illustrate major milestones in product development, key hires and funding.

11. Financials

How much money do you expect to make within the next 3 to 5 years? Do your best to estimate projected revenue, costs and expenses based on hitting your funding goals. Include:

• Title: Financials. 
• EBIT (Earnings Before Interest and Tax) 
• Percentages alongside numbers for gross margin etc. 

Your Team Slide should mitigate investor concerns about execution. VCs love to see team members who have previously worked with successful startups, similar technologies and in similar markets. Check off as many of those boxes as you can. Note that your Team slide should include every important member of your extended team. This should include founders, key employees, advisors and investors (if any).

Creating an advisory board is a very simple way to add industry expertise to your "team" and is something that I strongly recommend For example, being able to drop a line like "We have the CMO of the largest real estate brokerage in the world on our advisory board" really boosts your credibility if your are focusing on a real estate opportunity.

A second and equally important benefit of advisors is that they can quickly help you refine your business and product vision themselves and connect you to people they know who can do the same. You can also use advisors to add significant technology and startup experience and expertise to your team.

13. Funding

Finally, it’s time to ask for the money you need. Include:

• Title: Funding
• Amount you are raising
• Financial objectives (i.e. reach $2mm ARR in 12 months)

14. Summary

After your presentation finale, end on a copy of your Summary Slide in the background. At this time, you will be fielding remaining questions that have yet to be answered.

15. Appendix

Though not mandatory, some founders include an Appendix with supporting information positive PR, customer testimonials, technological details and/or in-depth financial information.

Remember: Creating a pitch deck isn’t a “one-time exercise.” Practice your pitch often in front of peers, advisors, and mentors. The clearer your messaging becomes, the faster you will close deals.

7. How to Ace Your Presentation

Here are some of  Ressi’s best pitch presentation tips:

• Keep it under 10 minutes: Be respectful of your audience’s time, and summarize your ideas into a brief presentation. 
• Tell a story: Don’t just talk numbers —  take your audience on a journey  of why this business matters.
• Have a clear UVP: Investors often hear dozens of presentations a week. Stand out with a real unique value proposition. 
• Show your passion: Don’t be afraid to let investors see your excitement over your idea.
• Anticipate questions: Though it may not seem like it, getting interrupted is a good thing; it shows your audience is listening and cares enough to voice their concerns. Think through answers to potential questions ahead of time. 

Investor Pet Peeves

Investors listen to a ton of pitches, so it is only natural for them to see (and be slightly irritated) by common mistakes.

One of the biggest pet peeves of Manu Kumar, of K9 Ventures , is when presenters say they will answer a question later: 

You have to follow the flow,’” says Kumar. “When somebody asks you a question, that’s the right time to address the question. Even if it means you have to jump ahead or jump back.

Over the years, we’ve spoken with several VCs who echo this sentiment — entrepreneurs must demonstrate flexibility, spontaneity and willingness to “jump off” script. You may be eager to talk about your team because it’s in the next slide. However, the investor sitting in front of you may care more about customer acquisition costs. Which is why practicing your pitch in low-stakes situations is SO important. The more familiar you become with addressing unexpected interruptions, the more confidently you will handle diversions in meetings that matters.

Adeo Ressi (CEO of the Founder Institute) has something that frustrates him even more: 

One of my biggest pet peeves is when founders pitch me a business, and they don’t clearly define who their customer is,” says Ressi. “If you don’t know The Who , it’s very hard for me to understand The What or The How .

See more investor pet peeves from funding experts Manu Kumar of  K9 Ventures , James Cham of  Bloomberg Beta , Adeo Ressi of the  Founder Institute , and Alex Gurevich of  Javelin Venture Partners  below. 

The bottom-line : Delivering “the perfect pitch” takes practice. It’s normal to feel nervous before speaking to a room full of strangers. However, the more you do it, the easier it becomes. Founders who wanting to expedite progress should consider joining an intensive accelerator program.

8. Successful Pitch Examples

Below are some examples of decks and presentations — from both big and small names — that have resulted in funding. Notice the common elements we’ve discussed woven throughout the decks. And take note of any presentation strategies that might be advantageous to your startup:

Pitch Deck Examples:

Founder : Aaron Patzer Funding : $31.8M in 5 rounds, acquired by Intuit

Airbnb 

Founders : Brian Chesky, Joe Gebbia, Nathan Blecharczyk Funding : $4.4B in 13 rounds (as of March 2019)

Pitch Presentation Examples

Should you study the pitch presentations of legends like Steve Jobs, Marc Benioff and Elon Musk? Absolutely. However, it’s often helpful to watch entrepreneurs who are less removed from your current stage of business. Below are some pitch presentations from up-and-coming Founder Institute Alumni:

1. Pethub 

Pethub is an award-winning software company helping pet owners manage their pets’ lives online. PetHub ID tags are officially in-use by over 250 communities and 20 states in the U.S as their government or shelter issued ID tag, and 98% of PetHub recovered pets are reunited with family without ever entering a shelter. The company has raised several million dollars in funding and is on pace to track and protect over 1 million animals by 2021. Pethub is also a Seattle FI alum, founded by Tom Arnold .

2. Spaceishare

SpaceiShare , a Toronto FI company founded by Sarah Selhi , is a marketplace that allows people to offer their empty physical spaces as storage for people who need the room. They secured a sizable deal on on Dragon's Den, and have been featured across Canadian press.

And here is Sarah's presentation on Dragon's Den, where she delivers a modified pitch and fields a very different set of questions: 

Bridgr , a Montreal FI company founded by Amira Boutouchent , is an online platform that helps small and medium-sized manufacturing companies find and collaborate with validated and qualified independent experts to solve their operations issues, allowing them to grow quickly without the need for expensive and time-consuming consultancies.

Climber is a Lisbon FI company founded by Mário Mouraz . They build revenue management software that takes data from external sources, such as weather, air traffic, online shopping, and claims regarding a hotel’s reputation. They cross analyze all of that with information from the hotel user, in order to automatically calculate what to sell and how much to sell it for.

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33 Genius Startup Pitch Deck Examples and What You Can Learn From Them

If you want to raise money for your startup or business, a well-designed pitch deck that appeals to venture capitalists and business angels is essential . As an entrepreneur, investing in an impressive pitch deck can make a huge difference in your fundraising efforts.

The ideal pitch should get potential investors excited about the prospects of your business and interested in investing in it. This design can boost your project or startup growth or leave you struggling to attract investors to your business project.

Many big-name companies like Facebook, Airbnb, Uber, and LinkedIn once had to create an impressive pitch deck at the startup stage to get the finance needed for growth.

In this article, you will learn the meaning of a pitch deck, what you should include in an investor pitch deck and tons of genius examples of startup pitch decks. You will also get helpful pitch deck design tips and the best pitch deck templates that can save you tons of time.

Let’s get started.

A pitch deck is a brief presentation that entrepreneurs design to improve the growth of their businesses. It is a group of slides used to show your business plans to potential investors. The presentation gives the investors an overview of your business plans, financial projections, products and services, operations, etc.

The pitch deck is different from the business model canvas . A business model canvas is a tool that helps business owners or entrepreneurs visualize all the building blocks they need to start a business such as customers, route to market, value proposition, and finance.

The aim of a pitch deck is for sponsors to learn more about your business. Slides make it interesting, unlike long-form texts that can quickly bore readers. Pitch deck, also known as startup pitch deck, is an avenue for winning investors' hearts to fund your business plans.

Entrepreneurs make the mistake of presenting a pitch deck to acquire finance. The primary aim is to get investors interested in arranging an official meeting to discuss your proposals. Most big establishments at the top of the big leagues today once passed through this stage. The pitch deck is a step closer to external finances.

A pitch deck presentation is one of the most vital steps in securing finances from investors. Businesses use it to convince financiers to invest their money into their business ideas. It has proven to be one of the best ways small-scale businesses boost the growth of their establishments.

The pitch deck presentation slides are an efficient method to pass across your information to investors. You can host audio-visual meetings to limit the number of texts on your presentation.

You can also do your presentation in a physical setting or a virtual space. For the virtual display, there is web and video conference software that you can use to set up a meeting such as Zoom, Webex, ClickMeeting, RingCentral Meetings, and RingCentral alternatives .

The slides are what express your intentions to the investors. They must include a compelling story arranged in the proper sequence. Pitch deck design software like Visme, Powerpoint, Prezi, and more can help you design a beautiful collection of slides for your pitch deck presentation.

What Should You Include in an Investor Pitch Deck?

The pitch deck is a collection of slides that must be arranged sequentially. Many business owners have tried using pitch decks to convey their business ideas but did not get funded. Why? Your pitch deck must possess some qualities for it to have a high conversion rate.

One of the qualities is the proper arrangement of slides. Other qualities include:

• Easy Understanding

Different businesses have various numbers of slides in their pitch deck. The nature of the company determines the number of slideshows. It helps if you are careful not to repeat the same information under two different slides. If your presentation requires twelve slides, don’t be tempted to increase it with redundant data.

There are 11 important slides that every pitch deck should have. Let’s go through them in detail.

Slide 1: Introduction

The first slide is one of the most important in your pitch deck. For your pitch deck to have a high conversion rate, your intro must be able to catch the investor’s attention.

This slide is where you introduce your business to the investors. You give an overview here of your business, not detailed explanations. Please keep it brief and straightforward. Also, you can talk about the value of your services to the customers.

The intro is your opportunity to deliver a fantastic first impression. Getting it wrong from this slide can jeopardize the efficiency of the whole presentation. Many financiers find it hard to follow up attentively throughout the presentation. So, they use the first set of slides to judge whatever you have to offer. Therefore, you must make it great.

A perfect way of crafting an excellent introduction is to set a limit on texts. Be ready to give an introduction of 150 characters or less. With that in mind, it keeps you abreast of the goal. While trying to make your intro short, also express yourself. Communicate your ideas like someone talking to a novice.

Another great way of introducing your business is to make a slight comparison with a well-known company. It gives the investors a quick grasp of what your business offers. You must be very careful with the comparisons you make. Make comparisons with companies that provide the same services, not because they are high-profiled or popular.

At the end of the introduction, the investor should know your business, mission, and ways to contact you.

Slide 2: The Problem

If your business idea is not solving a market problem, you will end up as a liability in that market. So why should a pitch deck have a problem slide? Investors fund business ideas that provide a solution to a pressing need. It is best to make them aware of the problem you discovered.

The problem slide is where you tell the investors the problem you want to solve and who has the problem. Then, hinting at the current solutions to the problem and their limitations. Ensure you do not sound too competitive on this slide. Ensure you do a lot of research on this part so you can address every possible aspect effectively.

A good problem slide will highlight multiple problems that you can find a solution to . Ensure you keep your texts brief while doing this. You must be sure that your ideas can put an end to the problems. Financing is only effective on yieldable plans.

To make this slide effective, explain the problem by narrating a story. Ideas like these are better understood when you back them up with real-life, relatable stories. The more realistic your examples are, the more they get a deep insight into your plans.

Furthermore, create an emotional atmosphere to show your concern. It builds the trust the investors have in you.

Slide 3: Target Audience

After introducing the pressing need that your business seeks to solve, expatiate more on who the problem is affecting. Talk about the customers with whom your product or service will help solve the problems you highlighted . Discuss the market size and the position of your company. If you can find some numerical data, use it to bolster your point.

Investors want to get a picture of the market size. Also, for a multi-functional business, you can categorize the market needs according to the target audience .

In this slide, don’t try to introduce the market to be as large as they can imagine. Instead, be more specific with the areas you want to touch. It makes your pitch deck realistic.

Slide 4: The Solution

At this point, you introduce your products or services that satisfy the market’s needs. It is essential to present the solution just after talking about the problem. In this slide, you describe how customers use your product and how it deals with the problem.

Use pictures where necessary for the products. If it is a physical product, you can design a display highlighting the essential parts. For an online app or web tool, you can describe how it works. Lastly, you can narrate a brief story on how the services rendered have addressed the problems for a service.

Most business owners are tempted to always introduce the solution at the beginning of the pitch deck. However, it is an inappropriate style of designing a pitch deck. The best way is to explain the problem, talk about the audience facing it, and then introduce the solution to rescue the target audience.

Using more visuals than texts helps the investors understand the pitch deck faster.

Slide 5: Business Model

After discussing the product or service, explain how you generate income from it. Also, explain the payment plans. Some entrepreneurs have specific payment plans for their customers, maybe installment payments, etc.

Furthermore, you can talk about who pays the bills. For example, some businesses build content sites where people can post ads. In that case, the advertisers pay the bills for the services, not the visitors on the site.

Tell the investors your range of pricing relative to the total market. Let them know if your price is on the high side or an average range. Then, give them valid reasons why you maintain that pricing.

Slide 6: Traction

No matter how promising and convincing your ideas are, proofs strengthen trust. Investors need assurances before they can entrust their money into your model. The traction slide is where you talk about what you have achieved over the years of operation. It reinforces the confidence in your financiers.

The traction slide provides proof that your solution works for the problems you highlighted in the pitch deck. Moreover, on the investors’ side, it reduces the risk of losing their money to some random baseless company.

In the traction slide, you can also share the milestones in your business . Talk about the goals you have achieved and the ones you are working on presently. You primarily deal with numbers in this slide. To better present the information, you should use tools like histogram or pie chart creator . Clients get a quick grasp of your data when you show them on charts.

Slide 7: Marketing Strategies

Business owners need sales strategies to advertise their products to the masses. They need marketing strategies that convince the customers that their products can solve customer’s needs.

How do you want to get your target audience? How do you intend to capture your customer’s attention? These are what you should explain under this slide. Provide detailed marketing tactics on how to advertise to prospective clients.

Finding customers can be daunting for many entrepreneurs that are new to the game. So it would help if you did your research on the effective sales channels to use. If you have a different approach from your rivals, try to underscore that.

Slide 8: Team

This slide answers the questions.

• Who are you working for?
• Is your team the right people to handle your company?
• What qualifications do they have?
• Why are they different from the team members of your competitors?

The investors want to know the people you are working with, majorly the key members. Here, you do not need to introduce every member of the company. The executives are enough to tell the investors if you are with the right people.

In your slide, try adding the pictures of the core members and a little bio underneath to describe each of them. Also, you can categorize the key members according to departments; it makes the slide more organized. Furthermore, you can explain why each of them is vital to the business plans you have.

Ensure you keep your texts short in this slide. For example, don’t tell the personal stories of the members, rather discuss their professional feats.

In this slide, you can narrate a short story of how the founder of the business started. These are information that the investors care to know.

Slide 9: Financials

Investors tend to pay more attention to the contents on this slide. It is another crucial slide to convince them to fund your business plans. The financial slide will contain financial information such as cash flow statements, financial projections, balance sheets and income statements . Unlike the traction slide, you tell the investors your short-term financial goals using your business model.

Although the traction slide proves that they are not in the wrong hands, this slide reinforces the confidence they have in you.

For your financials slide, don’t try to stuff the screen with a spreadsheet full of numbers. You can also employ the use of bar charts and histograms to make it neat. When using graphs to represent your data, ensure you use colors that will beautify the slide.

Whatever you have in your financial slide is subject to change. No one can accurately determine the progress rate of a business for a specific time. But, you must be able to back up your assumptions with valid reasons and work towards achieving something close.

Slide 10: Competition

Every business has competitors. That is where the concept of uniqueness in service and thinking out of the box comes to play. Different businesses offer different solutions to the same problem. The ones whose solutions yield a better result win the heart of the masses.

This slide is to introduce who your rivals are to the investors. Leave no major competitor out because you can leave some loopholes when you don’t address every possible competitor. Introducing them does not mean you bring them down with harsh reviews. Describe how good they are and also talk about the parts you feel they missed out on.

Tell the investors why you are different from your rivals. Tell them the little things that give you an edge over their services. Discuss the secrets to your successes that are not open to the alternatives. The aim is to explain why customers will pick your brand without giving it a second thought.

Lastly, you can introduce tables to compare the efficiency of your products and your competitors.

Slide 11: Use of Funds

Throughout the slides in your pitch deck, you have introduced specific parts of the business in detail. Now is the time to make a request. Although you need the pitch deck to get them interested in your model, you still need to request the money for the plans. You have given the financiers reasons to invest in your business; now, you need to tell them the exact amount you need.

You are not just telling them what you need, you also explain how you plan to use the money. Investors will want to be aware of how their money is being used and how it can help you achieve the set goals. But, again, ensure you are specific with your demands.

Don’t be over-demanding, thinking that you have won their hearts with the previous slides. Remember, they also have their financial analysts who will evaluate your plans relative to your demands.

If you already have some investors working with you, tell them about it, why they chose to invest, and how you could implement the funds you got from them. These are the 11 essential slides every pitch deck should have. You can add some extra slides where necessary but never sound repetitive. Ensure cohesion among the slides, it makes your pitch deck meaningful.

Genius Examples of Startup Pitch Decks

1. uber pitch deck.

When Uber created its pitch deck, it was called UberCab. On its 9th anniversary, Uber co-founder Garret Camp shared the company's original pitch deck created in late 2008. The pitch deck helped Uber raise lots of investment capital which helped it improve the car service industry.

What Is Great About Uber’s Pitch Deck?

• Number of Slides: Uber used 25 slides that adhere to the principle of brevity. Long pitch decks can easily bore your target audience, while shorter ones make it easier for them to follow your presentation.
• Excellent Vision and Value Proposition: The central idea that Uber presented “Next Generation Car Service” was innovative and one that could capture the attention of investors.
• Identified Problem and Solution: The cab industry had a problem which was the inefficiency of cabs. Uber did not only present the problem but also the solution which was its fast and efficient on-demand car service. Instead of calling or standing on the curb for cabs, Uber would pick you up in minutes!
• Future Pacing: Uber’s original pitch deck showed how Uber could change the way the taxi industry functioned with its one-click car service.
• Use of Bullet Points: The slides made great use of bullets to pass across the message to its target audience. Bullet points made the pitch peck presentation simple and short-winded, easy for its audience to follow through.

What Could Be Improved?

• Design: Uber’s pitch deck performed well because of the brilliant way it presented elements of its business plan including key differentiators, use cases, and the best and worst-case scenarios. However, the design is simple black and white and could be improved with sharper visuals and layouts.

How Much Was Raised?

Uber raised $200,000 seed capital in August 2009 and $1.25 million in October 2010. It raised a total of $11.5 billion from 14 rounds.

2. Airbnb Pitch Deck

Airbnb’s pitch deck is one of the most successful pitch decks of all time. It has become one of the most used references for entrepreneurs and designers from all corners of the earth looking to create winning pitch decks.

What Is Great About Airbnb’s Pitch Deck?

• Simplicity and Brevity: Airbnb used a total of 12 slides to pass across information in an easily understandable and quickly digestible way to its target audience. Using a few slides will prevent you from boring your audience. Airbnb’s pitch deck clearly states what its product or service is all about in just 12 slides!
• Use of Images and Charts: Instead of focusing more on text, Airbnb made their pitch deck more engaging by using lots of images and charts to pass across their message.
• Fantastic Introduction: The introduction of the Airbnb pitch deck instantly hooks the audience and describes what it is all about in a few words “Book rooms with locals, rather than hotels.”
• Business Model Slide: Airbnb’s business model slide is arguably the killer slide in its pitch deck presentation. The slide lays out its revenue model in a simple way that possible investors can easily follow and understand.
• Design: There are very few things to change about Airbnb’s pitch deck, the design of the slides is one of them. Clearer visuals can make the already successful pitch deck even more effective.

Airbnb raised $20,000 at three months and $600,000 at eight months (seed) from when it presented its pitch deck in 2008.

3. WeWork Pitch Deck

WeWork is another company that was able to successfully raise funding with its pitch deck. The WeWork Pitch Deck Series D is the most popular pitch deck from WeWork, and a great example to draw inspiration from for entrepreneurs and business owners.

What Is Great About WeWork’s Pitch Deck?

• Used Numbers to Show Projected Growth: WeWork used numbers to project their growth to possible investors. Their pitch deck contained lots of statistics about the future of work which helped create a FOMO (Fear of Missing Out) situation. It brought home its message to investors.
• Visual Charts: WeWork’s pitch deck makes use of visual charts to show its big plans and huge projections to investors. The company knew it had a great business plan and did a good job at representing them in visual charts in their pitch deck.
• Endorsements by Big Name Companies: One huge bonus that helped WeWork generate hundreds of millions of dollars from its pitch deck was the slide where it showed logos of big-name companies with who they have a partnership with
• Straight to the Point: From the second slide, the company wasted no time in outlining its key metrics and letting its audience know how well they were performing. It caught attention immediately and made investors interested in watching the rest of the pitch deck presentation.
• Length of the Pitch Deck: At 36 slides, the WeWork pitch deck is quite long. The way it presented its key metrics at the beginning, middle, and end of the pitch deck made it easier for its audience to follow through.
• Design: The pitch deck can be improved with better and clear design patterns, especially in the areas of its readability.

WeWork’s Series D Pitch Desk raised $355 million as of December 2014.

4. Buzzfeed Pitch Deck

Buzzfeed started as a small company with only five employees in a little office in Chinatown. Since creating its pitch deck, Buzzfeed has attracted funding and grown tremendously, becoming a leader in the online social news and entertainment industry.

What Is Great About BuzzFeed’s Pitch Deck?

• Number of Slides: Buzzfeed’s pitch deck has only 18 slides, making it easy for its audience to follow through. In 18 slides, Buzzfeed visualizes its ideas, selling points, and projections to its audience.
• Unique Selling Proposition (USP): Buzzfeed pitched the idea of advertisement as content instead of separating them as two different entities like its competitors were doing. It proposed the idea of using content generated by computer algorithms, users, and advertisers.
• Screenshots to Show How Its Ideas Worked: In their pitch deck, Buzzfeed’s founders showed its audience how its big idea worked using screenshots. The use of screenshots helped the audience visualize how the advertisement as a content idea works.
• Social Proof: The company early in its pitch deck (slide 2) showed the millions of users that visited its website monthly and a quote it got from CNN, a media giant.
• Adding Picture in the Team Slide: Buzzfeed used a slide that listed its team members but didn’t include any graphics to accompany it. The pitch deck could be improved with pictures of team members. Investors want to see a face or face behind the company.

Buzzfeed used its pitch deck to raise $3,500,000 in 2008.

5. Launchrock Pitch Deck

Launchrock is a landing page builder that allows users to create landing pages quickly with built-in sharing tools and analytics. It was launched in 2011.

What Is Great About Launchrock’s Pitch Deck?

• Number of Slides: Launchrock’s pitch deck contains 15 slides. Using few slides to present its business idea makes it easy for investors to follow its pitch deck presentation. It also makes the pitch deck more memorable.
• Minimal Information on Each Slide: Only the necessary information was used in its slides. The fonts used were big and bold, enhancing their readability.
• Design: The usual pitch deck always involves a light background with dark-colored content on it. Launchrock took a daring design approach by going in the opposite direction of what everyone else was doing. All its 15 slides have a black background and it uses white as its dominant font color. The pitch deck design had a high visual quality and a perfect representation of Launchrock’s brand.
• Flow: Each slide flows into the next in a simple storytelling format. This style keeps the audience engaged from the start till the end of the presentation.
• Team Members’ Visuals: Adding images to those driving the company makes the pitch deck better and visually appealing. Investors want to know the team running the company, don’t just include text but add images too.
• Social Proof: The inclusion of promoted investors that have invested in Launchrock in the pitch deck makes it easy for other investors to join the queue.
• Launchrock got its pitch deck spot on from its structure down to its visual. While the design is cool and interesting, there is always room for design improvements.

Launchrock raised $800,000 from its pitch deck.

6. Foursquare Pitch Deck

Foursquare is a local search-and-discovery service mobile platform that helps users to find the best places in their area based on users’ current locations .

In the beginning, Foursquare was just an idea held by two guys (Dennis Crowley and Naveen Selvadurai). They created an excellent pitch deck that attracted lots of funds from investors.

What Is Great About Foursquare’s Pitch Deck?

• Lots of Demonstrations: Foursquare makes use of mobile device mockups with real screenshots to explain to investors what the app does. It complements the text at the side that further explains what the screenshot does.
• Benefits: The pitch deck clearly shows on the second slide how the app benefits both users, brands, and advertisers.
• Social Proof: Foursquare used a slide to show the social proof that the app was already getting from its users. It included screenshots of two tweets of companies using Foursquare.
• Long Sections of Text: The pitch deck has long sections of small text which is not the best style to follow when pitching ideas to investors. Larger fonts and smaller sections of text will improve the pitch deck.
• Problem Slide: There is no problem slide in Foursquare’s pitch deck. The addition of one will no doubt improve an already successful pitch deck.

Foursquare raised $1,350,000 in 2009.

7. Intercom Pitch Deck

Intercom is a household name in the chat-bot space that helps users build better customer relationships through conversational, messenger-based experiences. The company achieved remarkable success with its seed pitch deck.

What Is Great About Intercom’s Pitch Deck?

• Brevity: Intercom uses just 8 slides to pass across its message to its audience. Having only a small number of slides makes it easy for potential investors to follow the pitch deck presentation.
• Simple Outline and Structure: The pitch deck followed a uniform structure with the majority of the slides using hand-drawn fonts, especially its logo name, headings, and bullets. This uniform style shows investors that the brand is simple, reflects the human side of the brand and adds a good dose of personality. The headings are positioned at the top center for easy skimming.
• Design: The design of Intercom’s pitch deck is eye-catching. It uses a light blue gradient background to make the pitch deck feel calm and reassuring.
• Images: The pitch deck lacked images and illustrations that could have been used to demonstrate what the company is about to its audience. Adding images to buttress what it does and putting a face or faces around the team will improve the pitch deck.

Intercom was able to raise $600,000.

8. Mattermark Pitch Deck

According to Crunchbase, “Mattermark is a data platform for venture capital companies to quantify signals of growing and potentially lucrative start-ups.” It is a data-driven B2B search platform for discovering, prospecting, and tracking the world’s fastest-growing investors and companies.

What Is Great About Mattermark’s Pitch Deck?

• Detailed Charts: Mattermark highlighted the growth in demand in their space by using charts. Investors could easily visualize the opportunities for growth in their space. The use of multi-colored charts helped to explain lots of data in a limited space. Its reliance on a flowing arrow diagram to outline the questions and visualize the answers makes the pitch deck interesting and appealing.
• Team Slide: Mattermark got their team slide spot on, it is the perfect template to follow. Apart from naming its core team members, it added their pictures and showed the big companies they worked for previously.
• Use of Screenshots: Mattermark used screenshots to show their audience the problem they aim to solve which is the reorganization of SAAS reporting.

What Could be Improved?

• The Number of Slides: At 30 slides, the pitch deck slants towards being overwhelming for the audience. A reduction in the number of slides can help improve it further.

Mattermark raised $6,500,000 in 2014.

9. Buffer Pitch Deck

Buffer is a social media management software that helps users to schedule their posts and drive meaningful engagement, track performance, and manage all their accounts in one place. It is one of the first companies to make its pitch deck available publicly.

What Is Great About Buffer’s Pitch Deck?

• Short Number of Slides: With just 13 slides, Buffer’s pitch deck is brief and easy for their target audience to follow through.
• Use of Numbers: Although its pitch deck is not the most visually impressive pitch deck created, it showed a lot of meaningful numbers that instantly caught the eyes of potential investors. The large figures it achieved and the prospects for further growth it showed played a pivotal role in its success.
• Great Traction Slide: Buffer already had an impressive growth record and it did well to leverage that in its pitch deck. If you already have great traction it is easier to attract investors. Buffer used its current statistics (800 users, $150,000 annual revenue run rate, 97% margin, and 55,000 users, growing 40% per month) to win over investors.
• Visual Appeal: The design for Buffer’s pitch deck can be improved for better appeal and end product.
• Core Team Members’ Images: Images of core team members in the team slide will greatly improve the slide and the overall pitch deck. Putting a face behind the names makes it easy for investors to visualize the people behind them.

Buffer raised $500,000 from its pitch deck, according to Buffer’s co-founder Leo Widrich.

10. Ooomf (now Crew) Pitch Deck

Crew is a software that connects individuals with freelance software developers, graphic designers, and illustrators.

What Is Great About Crew’s Pitch Deck?

• Number of Slides: Crew uses 18 slides in its pitch deck which is a good number for engaging its audience. The last thing Crew wants to do is to bore its audience during its pitch deck presentation with an overwhelming amount of slides.
• Show Existing Investors: Crew already had some investors such as Real Ventures and BDC and did well to add them to their pitch deck. Adding existing investors is a great way to attract other investors as it proves the company project has huge potential.
• Excellent Design: The pitch deck is well-designed and structured. Crew use of dark blue background, and then white and light blue text flows with the brand image and colors.
• Demonstration of How It Works: Crew used screenshots to show investors how the software works. It uses a simple three-step process that is easy to follow.
• Team Slide: Crew’s team slide is a perfect example of how to showcase your key team members to investors to instill confidence in the project. The company showed the names of its key team members, their images, and their experience.
• The pitch deck is concise and straight to the point, there is very little to improve with this pitch deck.

Crew’s pitch raised over $10,000,000 in 2015.

11. SEOmoz Pitch Deck

SEOmoz is a company that provides SEO services that include the analyzing and tracking of all your website’s inbound marketing efforts such as social media, link building, search marketing, and brand mentions.

What Is Great About SEOmoz’s Pitch Deck?

• Introduction Slide: You want your pitch deck to capture your audience's attention from the beginning, and that is just what SEOmoz did. “How a tiny mom + son consultancy became the world leader in SEO software and our roadmap to being Seattle’s next $1 billion company” on SEOmoz introduction slide got its audience interested in both knowing how it started and where it is going.
• Design: All the slides on SEOmoz’s pitch deck are well designed. Despite having so much information and statistics to offer which can bore its audience, it used an adorable mascot design on each of its slides to prevent engagement levels from dropping. It also used colorful charts and blocks to show the different statistics.
• Number of Slides: With 36 slides, SEOmoz’s pitch deck is quite bulky. Although it made each slide fun and engaging while also presenting its facts, a reduction in the number of slides will make it easier for its audience to follow from the start to the end.

SEOmoz raised $18,000,000 in 2012.

12. Front Pitch Deck

Front is a communication platform that connects teams and customers for long-lasting relationships . It was founded in Paris in 2013 by Mathilde Collin and Laurent Perrin.

What Is Great About Front’s Pitch Deck?

• Good Color Scheme: Front used a specific color scheme across all its slides. Using a specific color scheme helped make the pitch deck look consistent and attractive. The mixture of colors makes the presentation enjoyable to watch and easy to follow. In a world where investors see a lot of pitch deck presentations, using specific color schemes can make your company stand out from the rest.
• Problem Slide : Front did a great job in the way they designed their problem slide. The company masterfully visualized the problems they are solving, making it easier for its audience to follow through.
• Bolder Fonts: Front’s pitch deck could be improved by using bolder and bigger fonts across its slides. Bolder and larger fonts make the pitch deck more visually appealing and readable.

Front raised $3.1 million from its series seed in September 2014 and $10 million in Series A funding.

13. LinkedIn Pitch Deck

LinkedIn is a social media network that allows users to connect with businesses and professionals, search for jobs, and find prospective clients. Before its acquisition by Microsoft, LinkedIn used its pitch deck to successfully raise funding for its operations. It was founded in 2002.

What Is Great About LinkedIn’s Pitch Deck?

• Targeted A Specific Group of People: LinkedIn is a networking platform for business-minded individuals. It knows its target audience and made its pitch deck appealing to them. Business-minded individuals have lots of statistics and straightforward facts, which is what LinkedIn puts in its pitch deck.
• Use of Charts: LinkedIn pitch deck made use of charts such as pie charts and graphs to show its network growth.
• Comparisons: The company compared the relationship between some search industry leaders and their older counterparts such as The Philadelphia Inquirer and eBay (online goods listing), Citi and Paypal (online payment), and Altavista and Google (search for things). Having separate slides for these comparisons makes it easier for its audience to accept and understand the next slide, the comparison between Monster, LexisNexis, and LinkedIn. It helped buttress the point that the internet is now the most-used base for services.
• Number of Slides: At 37 slides, the LinkedIn pitch deck is on the bulky side and can be improved by reducing the number of slides.

LinkedIn raised $10 million in 2004.

14. Facebook Pitch Deck

Facebook is a social media platform that connects friends, families, and other people together. It was launched in 2004 and currently has a $140 billion valuation.

What Is Great About Facebook’s Pitch Deck?

• Simple Communication: The pitch deck by Facebook did a wonderful job of showing investors what the platform was about, how it was launched, and how it became popular.
• Color Scheme: The use of dark blue which is close to the official Facebook colors added some degree of personality and authenticity to the pitch deck.
• Media Quotes: Facebook showed potential investors why it was a good idea to invest in the company by including several quotes from the media. These quotes from popular media platforms helped to validate the information presented in its pitch deck including its current success.
• Key Metrics: Facebook did a great job of highlighting its key metrics with the use of charts and images. The company did not have revenue traction so they used other statistics they had such as user base demographics, site usage, and user growth rate.
• Design: Facebook pitch deck is a great pitch deck example for companies to copy, but it has its shortcomings, and one of them is the lack of visually appealing slide designs.
• Number of Slides: At 26 slides, the pitch deck can do with a little trimming to make it easier for the target audience to follow it.

Facebook raised $500,000 in angel funding from venture capitalist Peter Thiel.

15. Mint Pitch Deck

Mint is a personal financial service that helps people save money and track their spendings. The pitch deck was first used in a competition. There are so many valuable lessons that startups can learn from this.

What Is Great About Mint’s Pitch Deck?

• Design and Layout: The colorful block text all over the pitch deck is visually appealing to its audience. Each slide is dedicated to addressing specific information, making it easier for the audience to follow the presentation as the slide changes.
• Exit Strategy: Investors want to know what is the exit mechanism of his or her investments. Mint used a whole slide to outline different exit strategy options. Investors will feel at ease investing with Mint knowing it can exit conveniently.
• Risk and Precautions: Mint listed out the risks associated with its business and the precautions it takes to mitigate those risks. This simple and bold strategy does not scare off investors but encourages them to invest. It makes Mint’s story and other financials believable.
• Number of Slides: With just 20 slides, Mint did a great job of making a strong pitch deck presentation. Investors will easily pay attention to the pitch deck presentation because of the brief number of information presented.
• Team Slide: The team slide looks wonderful with the use of colorful blocks and the way they are arraigned. However, adding images of each key member can improve the pitch deck further.

According to Mint, the company has raised $31 million to date.

16. Mapme Pitch Deck

Mapme is an Israeli startup that allows users to build free, smart, and beautiful maps without needing any coding experience. The maps created works across smartphones, tablets, and computers.

What Is Great About Mapme’s Pitch Deck?

• Design: Mapme pitch deck used simple designs for all its slides. It used consistent backgrounds for all its slides and made use of lots of images, shapes, and screenshots to make its pitch deck visually appealing.
• Lead With Its Strongest Point: Mapme’s pitch deck after its first two slides quickly showed its audience its strongest point, which is its huge and growing community and press coverage. It used these two points to build credibility.
• Number of Slides: With just 14 slides, Mapme follows the rules of brevity in creating a pitch deck. It makes its pitch deck easier for its audience to follow its pitch deck presentation.
• Headings: The headings in the white box on almost every slide can be improved by making them bolder and larger.

Mapme raised over $1 million in funding from its pitch deck.

17. Mixpanel Pitch Deck

Mixpanel is an advanced analytics platform that helps businesses understand their users’ behavior by tracking the actions they take.

What Is Great About Mixpanel’s Pitch Deck?

• Focus On Their Outstanding Numbers: Mixpanel’s pitch deck had outstanding numbers to leverage on and they did just that. They showed their monthly recurring revenue over time, sales KPIs , and marketing statistics, which are exactly the kind of information investors want to know about.
• Highlighting the Competition: Mixpanel has a slide in which it showed all its competitors and the difference between them and their competitors.
• Design: Mixpanel uses a simple blue color design that is attractive for viewing. The use of large fonts makes it easy to read. The pitch deck does not stuff information in its slides.
• Number of Slides: There are 12 slides in Mixpanel’s pitch deck. The low number of slides makes it easier for investors to understand and follow through with the presentation. It is super easy for its audience to focus on the pitch deck because of the low number of slides.
• Team Slide: Mixpanel pitch deck lacks a team slide that shows information about its key team members.

Mixpanel’s Series-B pitch deck raised over $65 million in 2014.

18. YouTube Pitch Deck

YouTube is a video-sharing platform that enables users to upload, view, and share videos. In 2006, YouTube was acquired by Google for $1.6 billion.

What Is Great About YouTube’s Pitch Deck?

• Number of Slides: YouTube’s pitch deck has ten slides, which makes it brief and easy for its target audience to pay attention to.
• Clear Company Purpose: YouTube makes it clear in its second slide what the company is all about.
• Bold and Large Fonts: All over the pitch deck, YouTube uses bold and large fonts to convey its message to its audience. The use of bold and large fonts makes it easy for its audience to see and read the information contained in its pitch deck.
• Design: YouTube’s pitch deck design is not the most visually appealing. The design is too plain and does not give it an edge. You can improve the pitch deck by adding images, more attractive color schemes, charts, and other design elements.
• Team Slide: The team slide lacks images of its core team members. Adding these images will make the pitch deck better.

YouTube used this pitch deck to raise $3.5 million seed investment.

19. Manpacks Pitch Deck

Manpacks is a web-based service that deals in men’s essentials such as underwear, razors, and other products from top brands such as Gillette, PACT, Calvin Klein, and Grooming Lounge.

What Is Great About Manpack’s Pitch Deck?

• The Right Use of Humor: A pitch deck is a serious business opportunity but you can use the right touch of humor to pass your message across to your audience. Manpack’s pitch deck used humor to great effect with its cartoonish drawings, pictures of women, and ‘Why buy?’ slide. Except you are sure that your humor will not be offensive to your audience, do not attempt to use it in your pitch deck.
• Number of Slides: Manpack’s pitch deck has just 12 slides which is a great number of slides to have. The number makes it easy for Manpack to gain the unwavering attention of your audience throughout the pitch deck presentation.
• Social Proof: Manpack added screenshots of tweets that showed real people using and praising its products and the company itself. At the bottom of the same slide, it featured different publications where it has appeared such as Inc, The New York Times, NBC, and Maxim.
• Lack of Statistics: Although the company barely had any interesting numbers since it was a startup at that point, it could have made use of interesting industry statistics to show potential investors that the market opportunity for men’s essentials is huge.

Manpack raised $500,000 with this pitch deck.

20. Dwolla Pitch Deck

Dwolla is a free web-based online payment system that allows users to send, receive, and request funds. It was founded in 2008 by Shane Neuerburn and Ben Milne.

What Is Great About Dwolla’s Pitch Deck?

• Excellent Storytelling: Telling an origin story through your pitch deck is a great way to get investors interested, everyone loves a good origin story. Dwolla’s pitch deck did just that by sharing a story of how its founder had to pay over $50,000 a year in credit card fees. Such a powerful motivation for creating the company can help attract interest from potential investors.
• Design: All the slides in Dwolla’s pitch deck are well designed with lots of images, charts, and other design elements. The designs are visually appealing.
• Statistics: Dwolla did not just create a pitch deck for design purposes, it also included statistics about Dwolla that will get the interest of potential investors such as opportunities for Dwolla in the US and global markets.

What Can Be Improved?

• No Need for A Reference Slide: Dwolla added a reference slide which took its slide count to 18. There is no need to use a reference slide for a pitch deck. Even if potential investors want to see the references for your information, you can always provide them at any point.

Dwolla raised over $30 million.

21. Bliss Pitch Deck

Bliss is a code review management software that provides key metrics for teams that makes coding and collaboration easier.

What Is Great About Bliss’ Pitch Deck?

• Revenue Model: Bliss clearly shows its audience how it plans to generate revenue. By highlighting its different plans, investors can get a feel of how the company plans to grow and scale its income.
• Social Proof: Bliss added favorable quotes from two co-founders of tech companies backed with their images and their positions. Adding that slide helps investors to back the project since other people are already
• Number of Slides: There are 11 slides in the Bliss pitch deck. It is a great number that prevents you from boring your audience with too much information. A pitch deck should be brief and address the key issues.
• Covered All The Essential Slides: Bliss’ pitch deck covered all the 11 essential slides such as the introduction slide, problem slide, solution slide, and team slide.
• Design: Bliss used very little text and focused on telling its story through good use of images. The background used was consistent for all slides and the color scheme was inspired by its logo.
• Straight To The Point: On its first slide, Bliss wasted no time and swiftly introduced what it does with the tagline “real-time visibility into your development process.’ It is a bit ambiguous which can be considered a good thing as it keeps the audience hungry to know what Bliss is all about.
• Traction Slide: Bliss was a fast-growing company with impressive results. In its pitch deck, it highlighted those results such as 40 paying customers, $12.000 annual revenue run rate, and 90% margins.
• Bolder and Larger Headings: The headings on each slide are not well emphasized. It can be improved by making the headings bolder and larger.
• Renaming the Ecosystem Slide: The word ‘ecosystem’ leaves room for confusion. A better fit is the competitive landscape.
• No Market Size Slide: Bliss pitch deck lacks a market size slide which makes it feel incomplete. Adding one will help your audience understand the size of the opportunity.
• Poor Slide Progression: The bliss pitch deck can be better structured so that the slide progresses more compellingly.

Bliss raised over $400,000 seed round in 2015 using AngelList.

22. AdPushup Pitch Deck

AdPushup is a platform that allows users to increase their site’s ad revenue through its advanced A/B testing. Marketers, publishers, and business owners use it to create and test different ad placements, types and sizes to find out which one converts better or brings in more revenue.

What Is Great About AdPushup’s Pitch Deck?

• Case Study: AdPushup’s pitch deck does not just tell you why it is a great fit for investment, it also demonstrates it. The pitch deck has a case study slide that shows how companies and individuals can achieve their desired results.
• Impressive Traction Numbers: AdPushup experienced phenomenal growth since it was first launched, and it did a good job at showing how fast it was growing with its traction slide.
• Perfect Structure: The structure of the pitch deck is perfect. It has an introduction slide, problem slide, solution slide, market opportunities or size slide, products slide, case study slide, milestone slide, traction slide, and a future plan slide.
• A Bit Too Wordy: There are lots of slides in the AdPushup pitch deck that are text-heavy. The small font used in these overly text-heavy slides does not make them as readable as they should be.
• Lack of Graphics: Adpushup’s pitch deck only uses images sparingly in its pitch deck. The overall design could be improved with more graphics.
• Problem Slide: The problem slide does not hit at the pain point of the customer in the way a novice with zero information about the industry can easily understand.

AdPushup was able to raise $635,000.

23. Wealthsimple Pitch Deck

Wealthsimple is Canada’s fastest-growing online investment manager . It is one of the first digital financial advisor applications.

What Is Great About Wealthsimple’s Pitch Deck?

• Few Number of Slides: Wealthsimple’s pitch deck is sweet and short but effective. It does not bore its audience with needless information and does well in using a few slides to tell its story and make a case for investments.
• Industry Transformation: The pitch deck does a good job of showing its industry over the past 40 years in 10-year shifts and their major changes. The design for this slide is simple and attractive.
• Market Opportunity: Wealthsimple used already available statistics about the Canadian market to show its audience the opportunities available to the company. The next slide showed the US case example to illustrate what is possible in the Canadian market.
• Strong Team and Advisors: Wealthsimple has a strong team and advisors who have accumulated lots of experience working with many recognized companies in previous roles. Putting these amazing professionals in the pitch deck helps potential investors to trust the company’s intention and profitability easier.
• Poor Use of Graphics: The pitch deck does not use graphics as well as it should. The inclusion of more appealing graphics will make the pitch deck more visually appealing and attractive.
• Wordy ‘What We Do’ Slide: Wealthsimple pitch deck squeezed in too many words in its ‘What We Do’ slide. It can be improved by reducing the word count and making the text a bit bigger for better readability.
• Team Slide: There are too many people in the team slide, making it hard to read the text that explains their current positions and previous experiences.
• Product Slide: The product slide focuses on the features rather than its benefits. This slide can be improved by making it outcome orientated.

Wealthsimple has made over $2 million in seed funding.

24. AppVirality Pitch Deck

AppVirality is a referral marketing software for mobile apps and SaaS. It allows app developers to grow their platforms using growth method techniques proven by other startups.

What Is Great About AppVirality’s Pitch Deck?

• Introduction Slide: AppVirality’s introduction slide is perfect, it utilizes a rich graphic design , the right color scheme, and a good tagline that informs its audience what the company is all about.
• Design: Every slide on AppVirality’s pitch deck is well designed with interesting graphics and the right color schemes. It uses colors such as green to draw emphasis to certain keywords in its early slides.
• Slide Progression: AppVirality’s pitch deck moves effortlessly from the introduction slide to problem slide to solution slide to ‘how it works’ slide.
• Great Explanation of How It Works: The pitch deck used four steps to describe how the app works to its audience. Instead of boring them with length text explanations, it makes use of graphics to better communicate how it works.
• Team Slide: The team slide is perfect, it showed only three core team members, their images, and their positions. It also included companies that endorsed it such as Oracle, Infosys, and Tata.
• Number of Slides: The number of slides stands at 21 which is not a comfortable number for a pitch deck. It can be improved by reducing the number of slides to a figure that can best keep the attention of its audience.

AppVirality raised $500,000 seed investment in 2015 from its pitch deck. The company went ahead to raise more funds from angels, taking the total funds raised to $1.46 million.

25. Podozi Pitch Deck

Podozi is a beauty tech startup that helps women of different colors to find the right beauty products. It is an online eCommerce platform based in Nigeria.

What Is Great About Podozi’s Pitch Deck?

• Small Number of Slides: Podozi’s pitch deck only has 10 slides, which makes it easy for its audience to pay attention to it. It works so well not just because it is brief but it is also engaging.
• Design: The pitch deck is full of lots of interesting images and design elements. All its slides from the start are colorful and visually appealing. It does not tell what it does, it demonstrates it with images.
• Market Opportunity: Podozi does a great job of highlighting the opportunities available in the beauty industry by showing how large the market is, the size of the population (women) buying the beauty product, and the annual income they spend on beauty products.
• Traction Slide: The pitch deck has a simple traction slide that shows its monthly revenue, retention, and monthly growth rate.
• Partnership: Podozi already has partnerships with some exclusive companies and they did well to show it in their pitch deck. The company added the logos of its exclusive partners in one of the slides in its pitch deck. Such companies include Revlon, Sigma, wet n wild, Mehron, and Black Radiance.
• Social Proof: Towards the end of its pitch deck, Podozi had a slide that had the quote of Jean-Paul Agon, the CEO of a French fashion company that identified Africa as a growing market soon to become the number one destination of beauty products. Podozi has a strong African market and can use this to overcome the objections about the uncertainties some investors may have about the African market.
• Problem Slide: Podozi’s pitch deck can be improved by adding a clear problem slide.

Podozi was able to raise $120,000 from its pitch deck.

26. Canvas Pitch Deck

Canvas is a cloud-based software service that replaces paper-based processes with affordable and easy-to-use mobile apps and forms. It allows users to easily collect information with their mobile phones, share and integrate it with existing backend systems.

What Is Great About Canvas’ Pitch Deck?

• Number of Slides: There are 11 slides in the pitch deck. A pitch deck should not be too bulky or you risk boring your audience and losing their attention before you complete your pitch deck presentation. Canvas does a great job in limiting its pitch deck to just 11 slides.
• Communicate with Images: Instead of saying what they do, Canvas’ pitch deck on the second slide shows how Canvas can help businesses through images. There is no need for words, the colorful images did the communication.
• Showed the Problems and Market Opportunities: Canvas did a great job of showing the problems it seeks to solve and the market that needs these problems solved.
• Social Proof: On a slide, Canvas shows logos of companies that use it, their industries, and positive quotes about Canvas.
• Small Font Size: The font size on the problem slide is quite small and can be improved by enlarging it. In ‘Why businesses love Canvas,” the font sizes are too tiny, and the references are too much for a single slide. Increasing the font size and reducing the references will improve the pitch deck.
• Poor Solution Slide: The solution slide is just a single sentence “Canvas revolutionizes how work is done”. More and stronger points in the solution slide will help improve the pitch deck.

Canvas pitch deck raised $9 million.

27. Cubeit Pitch Deck

Cubeit is a mobile application from India that allows users to aggregate content from anywhere. The company used its pitch deck to raise capital before it even had a finished product yet!

What Is Great About Cubeit’s Pitch Deck?

• Number of Slides: Cubeit used a simple 13-slide deck which is an excellent number to have in a pitch deck. It makes it easy for your audience to follow through with your pitch deck presentation.
• Powerful Introduction: The pitch deck starts with a powerful introduction by telling its audience that “owning more devices doesn’t make your life easier.” Such a powerful introduction makes the audience want to know more about what the Cubeit means.
• Show and Tell: Cubeit’s pitch deck adopts the twin strategy of showing and telling users what it does. The slide above showed them what the application can do.
• Too Few Text: The lack of text makes some slides difficult to follow. Although you do not want a lot of text in your pitch deck, Cubeit only sparsely used text and did not address the solution slide adequately.

Cubeit pitch deck was able to raise a seed round of $3 million.

28. Castle Pitch Deck

Castle is a Detroit-based real estate startup that manages rental homes for landlords and lets them put their properties on autopilot.

What Is Great About Castle’s Pitch Deck?

• Use of Headlines to Tell Their Story: Castle used its headlines effectively to pass across a clear message to its audience. It makes it easy for anyone to run through the pitch deck quickly and still get the message.
• Design: Castle’s pitch deck used good designs through its images and cartoons to make its slides engaging. The designs are simple and effectively convey the message the company wants to pass across to potential investors.
• Problem Slide: In this slide, Castle uses a sentence to tell the problem its target audience faces. The statement “Rental property owners want to make money without the work of being a landlord” shows the problem. The next slide deeps deeper into the problem landowners face.
• Team Slide: Castle does not have a team slide or the slide that poses as a team slide does a bad job that only the mention of the team makes you know what slide it is. There is no mention of the core team members or owners.
• Solution Slide: The pitch deck did not do justice to the solution slide. The statement “Automate landlording through software and on-demand labor” is too obvious a solution and not well detailed to entice investors.

Castle raised $270,000 with its pitch deck.

29. Crema Pitch Deck

Crema is a digital platform that offers loyalty programs and payment solutions for coffee shops.

What Is Great About Crema’s Pitch Deck?

• Social Proof: Crema put social proof to good use by including logos of popular brands at the start such as TechCrunch, Eater, Parade, EatingWell, and Food&Wine. Inside the pitch deck, there is also a slide where it shows logos of top coffee companies such as Voyage, Nossa Familia, Tinker, Mast, James Coffee, Onyx, and Villa Myriam. The presence of these logos from well-known companies in its pitch deck increases its credibility and trustworthiness.
• Similar Color Palette: Although Crema changed its background frequently throughout the pitch deck with different images, it ensured consistency by sticking with a fixed color palette. The color palette of choice makes use of coffee colors which is true to the brand. Using similar background colors even with different images made the design eye-catching and appealing.
• Number of Slides: Crema pitch deck has 10 slides, which makes it easy for its target audience to stay attentive throughout the presentation.
• Statistics: Crema used charts and images to show interesting statistics about its industry such as who controls the coffee market, coffee consumption in the US, and market opportunities. Such statistics make their pitch deck more credible and helps pull in interest from investors.
• Team Slide: The images of its two co-founders are used as background images. Their images are not as visible as they can be. Also, the header on the slide covers significant portions of their heads.

Crema raised $175,000 in seed funding from its pitch deck.

30. Kickfolio Pitch Deck (now App.io)

Kickfolio, now known as App.io is a mobile development and marketing tool that allows users to access iPhone and iPad apps directly from the web browser.

What Is Great About Kickfolio (now App.io) Pitch Deck?

• Huge Graphs: Kickfolio (now App.io) uses large graphs to make its brand’s growth and metrics in its slide deck bigger. Such imposing graphs and huge letterings make it easy for its audience to see each slide.
• Number of Slides: There are 14 slides in its pitch deck which is a great number to have to keep your audience engaged and not bored.
• Screenshots: Kickfolio (now App.io) used screenshots to show how it works. It used screenshots of Yelp, TechCrunch, and Facebook to show its audience what it can do.
• Social Proof: The pitch deck used quotes from different people about Kickfolio (now App.io) to boost its credibility.
• Team Slide: The pitch deck lacks a team slide. Adding a team slide will make the pitch deck better and help its audience have a view of the brains behind the company and its operation team.

Kickfolio (now App.io) raised $1.2 million from its pitch deck.

31. Yalochat Pitch Deck

Yalochat is an artificial intelligence-based Customer Relationship Management Firm (CRM) that manages and improves relationships with your clients on messaging apps, including Whatsapp, Facebook Messenger, and WeChat.

What Is Great About Yalochat’s Pitch Deck?

• Use of Icons: Yalochat used icons as illustrations throughout its pitch deck to add instant context. Icons are one of the latest graphic design trends and are becoming increasingly popular. Using illustrated icons in your pitch deck will catch the eye of almost any audience.
• Design: The pitch deck uses consistent color palettes, images, and illustrated icons to appeal to its target audience.
• Social Proof: Yalochat showed logos of companies it was working with such as Pepsi and Volkswagen. The use of social proof makes the pitch deck more credible and convincing.
• The Use of Small Text: The text used in many slides is small and not easily visible. Enlarging the text will instantly improve the pitch deck.
• Graphs: The graphs in the pitch deck are small and not as visible as they should be. Bigger graphs will immediately improve the pitch deck.

Yalochat raised $8 million in series A funding from Sierra Ventures in 2019.

32. Brex Pitch Deck

Brex is an American financial service and technology company based in San Francisco, California, that offers corporate credit cards and cash management accounts to e-commerce , technology, and life science companies.

What Is Great About Brex’s Pitch Deck?

• Team Slide: The team slide is one of the standout slides in the Brex pitch deck. The company wastes no time in announcing its teams and investors in the second slide. Mentioning its top and well-known investors such as Ribbit Capital, YCombinator, Peter Thiel, and Max Levchin gave the pitch deck great momentum. Brex created a FOMO (Fear Of Missing Out) feeling in its audience since a lot of the big names in the fintech industry were investing in Brex.
• Problem Slide: Brex hits on the problem that entrepreneurs face in getting credit cards by showing rejection letters for credit card requests.
• Solution and Features: Brex addresses the solution (corporate credit card) and uses the subsequent slides to explain the features and benefits of the corporate credit card. It is very easy for investors to understand what Brex is bringing to the market.
• Poor Design on Some Slides: There are slides where Birex did not get its design elements right. Better proportioning and cohesion in design elements can make these slides better.

Brex raised $7 million from series A funding in 2017, $50 million from series B funding in June 2018, and a further $125 million from series C funding in October 2018.

Pendo is an integrated platform that helps product managers and teams better understand and improve product experiences.

What Is Great About Pendo’s Pitch Deck?

• Organization: Pendo is a well-organized pitch deck that starts by painting an inevitable future, and then showing how well they have been performing, and statistics that paint the company in a positive light.
• Simple Formatting: The pitch deck is consistent in its formatting and design. The color scheme is largely consistent, making it easy for investors to follow the pitch deck slide.
• Team Slide: Pendo puts its team slide as the second slide in its pitch deck. It uses the team slides well to show the quality of its team, respected investors, and their strong quarterly growth.
• Better Structuring and Design: Overall the Pendo pitch deck is well structured with eye-catching designs. However, some slides can be improved with a little more structure and design tweaks such as the ‘go to market’ slide.

Pendo raised $20 million from its pitch deck.

Helpful Pitch Deck Design Tips

You are almost rounding off your pitch deck presentation in a mini hall filled with potential investors and financiers. Yet, you are still not getting nods in agreement with your plans, no applause, and no excitement. It is looking like all your efforts were in vain, and you are wondering why?

Maybe your contents were perfect, but your designs didn’t show your model the best way. As an entrepreneur, you need to implement the best designs to back up your content.

Your layout makes it easy for you to pass your message across to the audience. F or a high conversion rate, your pitch deck must be easy to understand and implement. These investors are probably not knowledgeable about your market, so you must communicate your ideas in the simplest way possible.

Here are some helpful pitch deck design tips to make your work outstanding among your competitors.

Ready? Let’s dive in.

1. Be Creative

The first tip you need to know is to be super creative. You won’t discover new things if you don’t dare to try. I once had a friend who loved using a black pen among hundreds of students using a blue pen. He feels he can draw the examiner’s attention by using something different.

Even if you have to use a template, edit the template to your unique taste. Try new edit features, do something you feel will be okay for your audience irrespective of how it looks to others. For example, the audience can also pay more attention to a unique design.

Also, you can check for some design services that are not common. They will probably have designs no one has tried before.

2. Design For Your Audience

If you check successful pitch decks on the web, they have something in common. They design their pitch decks to meet their audience’s tastes. While trying to create a unique piece, ensure you fit into your audience’s taste.

This tip is crucial for any entrepreneur that wants to win the hearts of the audience. The audiences are the ones you want to present your pitch deck too. So whatever you are designing must intrigue them. Doing this gives you a higher chance of winning the investor’s attention.

To make it easier for you:

• Put your investors in mind when designing your pitch deck.
• Ask yourself things that you feel the investors will be excited to see.
• Add those things that come to your mind.
• Browse pitch decks of related businesses online and take some ideas from what they created; it can save you some stress.

3. Create a Compelling Story

While designing a pitch deck, one thing must run through your mind. All the contents on each slide should work towards convincing your investors to fund your business ideas. They should hear what you have to offer and book the next meeting without having any doubtful thoughts. Do your best to paint relatable scenarios. Make them see situations the way you want.

From the introduction slide, tell narratives to make them understand ideas from your perspective. Stories also make the pitch deck engaging. For instance, when Uber designed their pitch deck, they showed the audience every advantage of getting private rides. However, what they had to offer was better understood with real-life stories.

Imagine you having access to private rides instead of jumping on commercial buses in traffic, isn’t that interesting? Uber understood its assignment, and the audience could relate and fund their ideas.

4. Make Your Contents Short

Another tip to take note of is the length of the texts on your slide. Avoid projecting too much text on a slide. Texts can bore readers, especially the ones that are trying to explain.

When introducing a part of your business – either traction or financials – make your contents brief. While trying to minimize your texts, always give detailed explanations where necessary. In essence, you can say a lot even with a few words.

Your introduction should be as short as possible; tell them about you and your business . The following slides should discuss the exact topic of the slide.

Ensure you do not over-deliver while trying to elaborate. For example, under the team slide, introduce the core members. You don’t need to present every member of the business there, it can make the slide feel crowded.

5. Make Use of Pictures and Charts

When designing your pitch deck, make use of pictures on your slides. A famous saying goes, ‘pictures tell a thousand stories.’ It means you can interpret long pages of texts with a single photo.

Apart from that, pictures make your slides beautiful. It adds more colors to the slide other than the black and white from the texts. In essence, images can minimize texts on a slide, add meaning to your information, and also beautify a slide.

In the slides that involve more numbers, represent them on charts and histograms. A long spreadsheet full of numbers can easily confuse the readers. They would have to read through the different rows and columns to understand the statistics.

Charts make your work understandable and straightforward. They enable you to interpret lots of information without stuffing the slides. Pictures and charts help reduce the stress of passing information across to the audience when presenting.

6. Ensure Your Design Align With Your Brand

This tip is another essential one that business owners do not take into consideration. You need to create your style in the market, and it should reflect in every work you put out.

Be consistent with your colors, layout, and style. It automatically gives you recognition and respect in the market even at an early stage of your business. When presenting your pitch deck with your consistent style, even without saying much, they can understand your motive already.

For instance, Facebook is already known with a blue color that people even term some textiles as ‘Facebook blue.’ They could create a space for themselves with that color and style. It is the same for Twitter, Apple, and other big brands out there. Creating a layout that says more about your brand is essential.

7. Use Readable Font Styles and Colors

Have you ever tried to read an exciting story in grey fonts on a white background? How was it? Stressful, if I must say. It is even worse if the fonts are tiny.

Legibility is important when it comes to your texts on slides. When designing your pitch deck, use readable font sizes, styles, and colors. Avoid making your audience strain their eyes before they read what you have to offer.

When using different text and background colors, make sure you have white text on a black background or vice versa. Texts like these can be easy to read in rooms with any color of lights on.

If you have to use extra colors like red, blue, and more, ensure they are legible and highlight a vital point. Your font styles must be readable too. Don’t use cursives that readers won’t find easy to flow with. Be moderate with designs as you try to impress the investors.

8. Use Background Images

If you have opened a college’s official site before, you will notice some background images showing the school buildings, prospectus, mission, and vision. You can also include pictures of your company’s brand in the background of your slides. Apart from the contents on the slide, those images can tell some information about your business to the investors.

Images show your understanding of the pain that people face. It also shows that your brand can solve the problem. Ensure the pictures pass a message to the audience. Also, these images add spice to your designs.

9. Add Emotional Teasers

This tip is helpful in the problem and solution slide. When you use narratives to explain the issues that your target audiences face, the audiences show emotions. It tells you that you have done a perfect job in bringing them to view the issues from your perspective.

Investors easily understand your business plans when they connect with your stories from the first set of slides. Tease their emotions; make them feel pity for your target audience. It grants you access to their hearts.

These nine tips are what separate you from the average class of pitch decks. You can bag a million dollars worth of investments with pitch decks designed with these tips. As important as your content is, so is the layout you display them on.

Best Pitch Deck Templates That Save You Tons of Time

1. black teal dark simple digital lifestyle pitch deck presentation from canva.

Price: Free

This simple pitch deck presentation template from Canva has 19 slides. The first thing that catches your attention is its dark background complemented with light fonts . All the slides in the pitch deck are well designed, although you want to increase the size of the smaller fonts for easy readability.

The pitch deck template consists of an introduction slide, production slide, solution slide, traction slide, market size slide, competitor slide, competitive advantage slides, team slide, contact slide, and more. You can customize the words, fronts, and other design elements for free on Canva.

2. Startup Pitch Deck by Pitch.com

This attractive pitch deck has 26 slides, which is quite a bulky amount of slides to have in your pitch deck. However, the pitch deck design is eye-catching and attractive. It uses a dark background and complements it with white and yellow fonts. The pitch deck maintains a consistent color scheme throughout (white, black, and yellow colors).

Startup pitch deck templates consist of an introduction slide, problem slide, solution slide, product slide, business model slide, market size slide, team slide, and others. You have to open an account with pitch.com to edit any element of the pitch deck and replace it with your business information.

3. Startup Pitch Presentation from Graphicriver

If you own a startup and are struggling with finding the right template to use to create your pitch deck, the startup pitch presentation template by Graphicriver is an excellent choice. At $15 for access to its 44 slide decks, it is a wonderful choice for startups.

Having 44 slides in your final pitch deck is not ideal. You can reduce the number of slides when you customize it. There are slides for virtually all your pitch deck needs such as the introduction slide, problem slide, solution slide, team slide, traction slide, financial slide, and marketing strategy slide.

4. Startup Pitch PowerPoint from Graphicriver

The Startup Pitch Powerpoint template is one of the best pitch deck templates in the market. Y ou get 100 slides which are far above what you need to create a winning pitch deck. The pitch deck uses lots of exciting colors in all its slides, especially with its charts, graphs, and other design elements.

Some of the best lides you can find in this startup pitch PowerPoint are market size slides, value proposition slides, competitor analysis slides, business model slides, marketing strategy slides, and team slides. Having this template makes it easy to create a successful pitch deck presentation.

5. Unicorn Startup Pitch Deck from Graphicriver

One of the hardest things to pitch to investors is your unicorn idea. Many entrepreneurs and business owners fail to capture their audience's attention with their unicorn ideas. You can use this unicorn startup pitch deck template to impress investors and get them to invest in your ideas.

This pitch deck is generally clean and a modern pitch deck presentation. You need to make a first impression on your potential investors with your startup’s pitch deck. It is easier to capture their interest when you use an uncluttered and beautiful pitch deck design.

Unicorn Startup Pitch Deck template is structured to maximize your success in getting funding from venture capitalists and angel investors. The pitch deck follows the guidelines set by Sequoia Capital, one of silicon valley’s top venture capital firms. Sequoia Capital has invested in top companies such as Whatsapp, Apple, PayPal, Google, and Instagram.

The pitch deck contains slides such as the purpose slide, problem slide, solution slide, why now slide, market size slide, competition slide, product slide, business model slide, team slide, and financials slide.

6. Airbnb Pitch Deck by Venngage

Price: Free to View, Subscription-based to Download

Imagine using a template influenced by one of the most successful pitch deck stories in history, but not just using it in its original state but in its modified state where every weak aspect of the pitch has been strengthened? Your pitch deck will no doubt attract the attention of investors.

Venngage took the Airbnb pitch deck that used to raise over $600,000 in eight months after its pitch presentation and made it more powerful for the modern audience.

The pitch deck has 10 slides and includes the introduction slide, problem slide, solution slide, market validation slide, market size slide, product slide, business model slide, market adoption slide, competition slide, and competitive advantage slide.

You can use this evergreen pitch deck template to pitch a new product or introduce a new startup company to find investors. Feel free to customize the Airbnb pitch deck template by editing the text in the slides, changing the layout and background images. You can also change the icons and tables.

7. Uber Pitch Deck by Venngage

Venngage recreated the famous Uber pitch deck that raised millions of dollars from investors. It took the already successful pitch deck and improved on its weak slides. You can use the pitch deck template to design your compelling pitch deck.

The great thing about this pitch deck is that it encompasses every aspect of your startup . There are 25 slides in the Uber pitch deck template which you can customize and even delete entire slides. You can also change the background images, color scheme, text, font, pie charts, tables, and even upload new images.

Pitch Deck FAQ

While a pitch deck can be used to get funding, it isn't necessarily all that it is meant for. It is not used for detailing your business idea, even though it shows glimpses of your business plan.  The process of securing approval or funding for your business usually requires more than one meeting. What the pitch deck aims to do is to show enough information to get investors interested in your business ideas, enough to request a second meeting.  Investors are mainly interested in seeing the market problems your product will solve, your customers, and projections of your company's growth before the discussion of funding comes in. A well-designed pitch deck can be used to present a graphic representation of your business idea to investors . You need to make your pitch deck presentation as brief as possible in order not to bore possible investors and financiers.  A brief presentation will not give you the amount of time usually available in a standard business plan presentation. Your pitch deck should paint an exciting and compelling picture of your business plan while keeping it simple enough for your audience to understand. Investors go through a lot of pitches for business ideas so your pitch deck mustn't appear too generic or too idealistic.

Yes, you will need a pitch deck design service if you have no experience in designing a pitch deck or you want to save the time it would take you to design one. Outsourcing for pitch deck designers is not only common but advised. Pitch deck designers are consultants who will help you in professionally presenting your plans.  But you must be careful of who you hand your project to, hiring just any consultant who says he can design for you can lead to less-than-satisfactory results. A great designer will rethink the communication of your idea, both at the pitch level and at the delivery level.

Using a professional consultant to help you design a pitch deck can cost anything from $1,500 to $50,000 . While $50,000 may seem too large for many small-to-medium-sized business owners, you are guaranteed a quality pitch deck created by design professionals with a track record of pitch deck success.  Remember that not everyone can offer the same quality of service. Any random person with basic PowerPoint knowledge can create a colorful slide but pitch decks are much more than that.  Design is meant to bring out visual, verbal, conceptual, and emotional communication, and great pitches deliver on all these areas. You're paying for the thinking, not just the pictures. And brilliant minds don't come cheap. You do not necessarily have to pay as high as $50,000 for a pitch deck, however, you do not want to pay too cheap and end up with a pitch deck design that cannot convince anybody.  The bottom line is to get a professional designer with pitch deck experience that can design pitch deck slides that will appeal to your potential investors or financiers.   Deciding how much money to spend on your pitch deck depends on your pocket and if you're willing to go all out to impress your potential investors. There are tons of pitch deck creators available on freelance job websites such as Upwork and Fiverr. The pitch deck design market is a saturated one. It is best to seek out the best hands that you can hire if you have the funds to spare.

A standard pitch deck should ideally be between 15 to 20 slides long. This is long enough to convey all your ideas but not so long that the presentation starts to drag. However, there can be exceptions where you may need more than 20 slides to convey your information to your target audience. The pitch deck will portray vital information about your company, the product it wants to sell, an analysis of the market opportunities, the consumers you expect to pull in as well as the cost of getting your plan off the ground.  The presentation itself should run between 30 to 60 minutes. A sizable chunk of this time will be spent answering questions posed by the audience as well as following up on topics that come up during the pitch. For this reason, your pitch deck should avoid using filler or complex slides that are meant to stall time.

Use Your Startup Pitch Deck to Raise Money From Investors

Startups struggle to get funding for their ideas at the early stage. However, it does not always have to be the case. With your startup pitch deck, you can raise lots of money from investors and grow at a rapid pace.

Creating a startup pitch deck will not automatically attract money from investors, rather creating an investor-friendly startup pitch deck will get you the funding you need to grow your startup.

Your pitch deck has to have an excellent design, be concise, have the right information, and follow other rules used by companies who succeeded with their startup pitch deck.

Big companies like Facebook, Airbnb, Uber, LinkedIn, Square, Buzzfeed, Youtube, and others used startup pitch decks to raise money from investors. Luckily they have made the exact pitch deck they used to raise millions of dollars individually on the public space. What you need to do is check them out, study them, and use the lessons learned to build your startup pitch deck.

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Martin luenendonk.

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

Pitch Decks | Startups | Storytelling

40 startup pitch deck examples that got funded.

Written by Kai Xin Koh

So you’ve built an excellent startup product, validated your market and you feel you’re ready to go for a funding round. Awesome. Yet, now you realize that putting together a persuasive investor deck design  is no walk in the park. Not only do you need to worry about the visual aspects of developing your presentation design, but you’ll also need to worry about developing a strong narrative to support your need for investment.

We put together an exhaustive list of 40 startup pitch deck examples for you to get inspired while building your million-dollar pitch deck.

1. Intercom | 2. Baloonr | 3. Pendo | 4. Buffer | 5. Homigo | 6. Itay Adams | 7. Cubeit | 8. Contently | 9. Mattermark | 10. Frontapp | 11. Crew | 12. Airbnb | 13. Wework | 14.Uber | 15. Mandaê | 16. Gaia Design | 17. Mapme | 18. Farmeron 19. The Daily Hundred | 20. Pinmypet | 21. Dwolla | 22. ID wall | 23. Buzzfeed | 24. App.io | 25. Mixpanel | 26. Moz 27. Kompyte | 28. DocSend | 29. LinkedIn | 30. Foursquare | 31. Magic Leap | 32. Ad pushup | 33. WealthSimple 34. Launchrock | 35. Manpacks | 36. Linio | 37. Snapchat | 38. Thrive Global | 39. Podozi | 40. Castle

1. Intercom

A household name in the chat-bot space. Intercom started from humble beginnings with this seed pitch deck that set them up for success.

Company background: Intercom shows users who are using their products or website and makes it easier to personally communicate with them through targeted content, behavior-driven email, in-app, and web messages. Amount: $600,000 https://www.slideshare.net/eoghanmccabe/intercoms-first-pitch-deck

The Baloonr 500 Startups Demo Day presentation is an interesting approach to pitch decks. With full-bleed imagery and impressive storytelling, they set the standard for this Demo Day presentation.

Company Background: Baloonr help companies remove bias during collaboration and decision-making so that they gain access to unreachable insights. Amount: $150,000 https://www.youtube.com/watch?v=RtgjCoinDTo

Ever seen an investor pitch deck that raised 20Million? These guys have done just that. Looking at their pitch deck gives you insight into how a well-funded startup pitches for Series B funding. The beginning starts with them painting an inevitable future, followed by how well they’ve been doing until that point. A real eye-opener.

Company Background: Pendo provides product managers and teams with an integrated platform to better understand and improve product experiences. Through the platform, organizations are able to capture users’ behavior, gather feedback and provide contextual help inside their application. Amount:  $20,000,000 https://www.slideshare.net/ToddOlson/pendo-series-b-investor-deck-external-70016133

Noted this is one of the less visually-impressive investor pitch decks that have raised funding, but you got to give it to these guys – they have the numbers to back them up. Have a look at how they started raising their seed investor round.

Company Background: Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place Amount: $500,000 https://www.slideshare.net/AlexanderJarvis/buffer-pitch-deck

Company Background: Homigo proactively handles all aspects of home maintenance and repairs so that users need not worry about it. Amount: Undisclosed https://www.youtube.com/watch?v=wKKnRjL1q8w

6. BetaPopcorn by Itay Adams

Are you a fan of Seinfeld? Well, in one of the iconic sitcom’s episodes, the character George Costanza pitched an idea about a show about ‘nothing’. Itay Adams might have executed the perfect routine that roped him investor funding as a result.

Company Background:  Adams went up to investors and pitched basically ‘nothing’ and raised $2,000,000 in proceeds to build a ‘dream team’ with that money. Amount: $2,000,000 https://www.slideshare.net/BetaPopcorn/its-a-slideshow-about-nothing

This startup from India developed a simple and clear story for their Series A presentation deck that roped them a nice sum. Have a look at how they built the crux of their problem.

Company Background: Cubeit is a mobile application that allows users to aggregate content from anywhere Amount:  Seed – $3,000,000 https://www.slideshare.net/AlexanderJarvis/cubeit-pitch-deck

8. Contently

Contently needs no introduction and for good reason. The way these guys put together their pitch deck showcased a vision for the future where they were building an ecosystem as well as a proof-of-concept with clients they’ve already acquired.

Company Background: Contently is a New York City-based technology company. It creates software that helps brands create and manage content and connect with freelance writers, photographers, videographers, infographic designers, and editors. Amount:  $9,000,000 | 2014 https://www.slideshare.net/ryangum/contently-pitch-deck

9. Mattermark

Mattermark’s investor pitch deck proves that there’s nothing inherently wrong with being a ‘me-too’ startup. They highlighted the growth in demand in their space and how they could capitalize on that to drive their business with funding.

Company Background: Mattermark is a data platform for venture capital companies to quantify signals of growing and potentially lucrative start-ups. Amount:  $6,500,000 | 2014 https://www.slideshare.net/DanielleMorrill/mattermark-2nd-final-series-a-deck

10. Frontapp

A beautiful investor pitch deck that focused on the nitty-gritty numbers that mattered to investors at that stage of fund-raising. Building the b2b email client of the future is no easy feat, but these guys come pretty close with their pitch decks of the current.

Company Background: Frontapp manages users’ communication channels such as email addresses, SMS, social media, live chat, and voice. These messages channeled will then be assigned to the respective teammates, generating faster replies without messy CC’s, Reply-Aall’s or forwards. Amount:  $10,000,000 | 2016 https://www.slideshare.net/MathildeCollin/front-series-a-deck-64596550

A simple, brief and powerful deck that’s tell-tale of the presentation style of the founder. This is what we’d call a no-fluff approach to building pitch decks. Read and learn.

Company Background: Crew is a technology company from Montreal, Quebec. The company develops, markets, and operates the Crew app, which connects individuals with freelance graphic designers, illustrators and software developers. Crew’s freelancers have completed projects for companies such as Dropbox, Medium, Tinder, Eventbrite, and IDEO. Amount:  $10,000,000 | 2015 https://www.slideshare.net/AlexanderJarvis/crew-pitch-deck-seriesa

We know Airbnb now to be one of the world’s most well-known startups. When they first began, all they had was an idea. Curious how they turned that into what they are today? Have a look at the pitch deck.

Company Background: Airbnb is a community marketplace for people to list, discover and book unique spaces around the world through mobile phones or the internet. Whether it’s an apartment for a night, a castle for a week, or a villa for a month, it connects people to unique travel experiences at any price point, with over 2M listings in 34K cities and 192 countries. Amount:  $600,000 | 2009 https://www.slideshare.net/ryangum/airbnb-pitch-deck-from-2008

WeWork is huge. From workspaces to every other horizontal, these guys are seeking to dominate more spaces. This Series D deck covered a variety of best practices. From building an ecosystem vision, showing the right numbers to signify extreme growth and basically hitting everything else right out of the park.

Company Background: WeWork is an American company which provides shared workspaces, community, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. Founded in 2010, it is headquartered in New York City. Amount: Series D – $335,000,000 https://www.slideshare.net/AlexanderJarvis/wework-pitch-deck-55170129

Where would we be without ride-sharing and transport services from Uber? Have a look at how this behemoth began and surmise how they still continue to raise funding.

Company Background: Uber Technologies Inc. is a global transportation technology company headquartered in San Francisco, California, United States, operating in 633 cities worldwide. Amount:  14 rounds – $11.5 billion https://www.slideshare.net/kambosu/uber-pitch-deck

This pitch deck covers almost all the things you’d expect a great pitch deck to have, a strong team, great numbers and a vision for expansion in the near future. It’s no surprise that it raised $200,000.

Company Background: Mandaê is an app which simplifies the way Brazilians ship their stuff. Other than collaboration with local postal service, Mandaê collaborated with other exclusive transporters that are not available to most individuals. Amount:  $4,230,000 till date – deck used to raise $200,000

16. Gaia Design

You might not immediately get this because of the language, but observe how they’ve segmented their pitch into different sections and broken down messages into bit-sized pieces.

Company Background: Gaia Design is a Mexican online store that sells design furniture and accessories at affordable prices.This investment backed Harvard start-up based in Mexico City aimsto make quality products and design accessible to all Mexican households. Amount:  $2,850,000 https://www.slideshare.net/valentinelanger/presentation-gaia-design-furniture

‘Lead with your strongest point’ was what Mapme did exactly. Since they’ve already garnered a community following and press coverage, they leveraged that initially to build credibility before asking for money.

Company Background: Mapme is the first platform that empowers any organization or leader to leverage crowdsourcing to visualize all the interconnected layers of a community. The outcome is a unique user experience that drives engagement and promotes the community. Amount: $1,000,000 https://www.slideshare.net/benmaxime/mapme-deck

18. Farmeron

Another 500 Startups alumni making waves in a space that you’d never expect – farming.

Company Background: Farmeron helps farmers across the world to manage their farming data online and to do farm performance analysis using exciting statistics. Amount:   $1,609,000 | 2012 https://www.slideshare.net/500startups/farmeron

19. The Daily Hundred

The Daily Hundred produced this detailed pitch presentation that is obviously meant to be read. It covers every gap from user growth to how the app works on a micro-level.

Company Background: The Daily Hundred is a web app allowing businesses to reward customers by encouraging micro-level brand advocacy and product endorsements. Amount: $1,000,000 https://www.slideshare.net/nahaase/daily-hundred-pitch-deck-2014-34178633

20. Pinmypet

A really sleek and simple Demo Day presentation from this 500 Startups alumni, PinMyPet.

Company Background: Founded in September 1, 2013 by Marcos Buson, Bruno Kenj, and Bruno Suza, Pinmypet allows users to track the location and physical activities of their pets. It ensures your pet’s safety by providing real time locations as well. Amount: $1,000,000 https://www.slideshare.net/500startups/pinmypet

A contender with some of the biggest payment giants, Dwolla manages to hold its own. It’s not the most succinct, but manages to paint the payments industry as an attractive market for investors.

Company Background: Founded in Iowa in 2008 by Shane Neuerburn and Ben Milne, Dwolla is a free web-based software platform allowing users to send, receive, and request funds from another user. Dwolla is a United States-only e-commerce company that provides an online payment system and mobile payments network. Amount: $30,000,000 https://www.slideshare.net/webjoe/dwolla?ref=http://startupfundraising.com/38-startup-pitch-decks-from-companies-that-changed-the-world/

22. ID wall

Tackling credential frauds with major players is no easy feet. ID Wall’s Demo Day pitch deck is simply designed with a monochromatic colour scheme leading with their strongest point on the size of the market before delving into details for the rest.

Company Background: ID wall is focused on providing businesses with document validation, background checks, and identity verification solutions and services. It offers its services through an API. ID wall also offers a real-time alert system that enables its users to verify customers’ data in signups and purchases. Amount: $800,000 https://www.slideshare.net/500startups/500-demo-day-batch-19-idwall

23. Buzzfeed

Buzzfeed is one of the pre-eminent startups on the web. Take a look at this media giant’s deck for inspiration.

Company Background: BuzzFeed is a social news and entertainment company headquarted in New York, N.Y. It provides highlyshareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M. Amount:  $3,500,000 | 2008 https://www.slideshare.net/TechInAsiaID/buzzfeed-pitch-deck

24. App.io also known as Kickfolio

A short, simple presentation that even included a demo for Demo Day no less.

Company Background: App.io streams your mobile apps from the cloud to any device without the need to download. It provides a easier way to give people access to your apps. Amount:  $1,000,000 https://www.slideshare.net/500startups/2013-500-demo-day-pitch-pdf-version

25. Mixpanel

Mixpanel’s pitch deck focused on their outstanding numbers and ended with a positioning matrix to show the difference between them and other competitors like KissMetrics.

Company Background: Mixpanel is one of the most advanced analytics platforms for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. Amount:  $65,000,000 | 2014 https://www.slideshare.net/metrics1/mixpanel-our-pitch-deck-that-we-used-to-raise-65m

Moz’s presentation deck is an interesting case where they focus on stressing that they merely want to dominate a small niche within the bigger market.

Company Background: Moz provides analytics software to track all of a website’s inbound marketing efforts—search marketing, link building, social media, and brand mentions—on one platform. Moz Analytics tracks each effort with beautiful data visualizations, insights into competitors’ data, and actionable recommendations to improve each effort’s performance. Amount:  $18,000,000 | 2012 https://www.slideshare.net/randfish/seomoz-pitch-deck-july-2011

27. Kompyte

Another 500 Startups Demo Day presentation that set the standard. Using high-resolution stock imagery, the company’s explanation of the product concept was smooth and simple.

Company Background: Kompyte is a competitive intelligence tool designed to respond in real-time to online strategies utilized by its users’ competitors. It is designed to learn about competitors’ online strategies in real-time, and respond to them in an easy and affordable way. Amount: $500,000 https://www.slideshare.net/500startups/500-demo-day-batch-19-kompyte

28. DocSend

29. LinkedIn

If you haven’t heard of Linkedin, you’ve probably been living under a rock. Prior to their acquisition by Microsoft, Linkedin raised a few successful rounds of funding.

Company Background: LinkedIn is a professional networking site that allows its members to create business connections, search for jobs, and find potential clients. The site also enables its users to build and engage with their professional networks, access shared knowledge and insights, and find business opportunities. LinkedIn was founded in 2002 and is headquartered in Mountain View, California. Amount:  $10,000,000 | 2004 https://www.slideshare.net/webjoe/linkedin-deck-27367069

30. Foursquare

Foursquare’s concept is one that is not easy to explain. Hence, they focused 80% of their early pitch deck to contain details about how the apps work and showing the different screens.

Company Background: Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of nearby places to visit based on a user’s current location through referencing their previous browsing history, purchases, or check-in history Amount: Raised – $1,350,000 | 2009 https://www.slideshare.net/alkarmi/foursquare-1stpitch2009

31. Magic Leap

Another great example of painting a vision of an inevitable progression towards the growth of the industry they are targetting. Couple with strong numbers, it’s no wonder investors decided to fund them.

Company Background: Magic Leap combines our inherent visual ability with mobile computing to provide a visual output similar to reality, but powered by mobile technology. Their Dynamic Digitized Lightfield Signal™, is able to generate images indistinguishable from real objects and then being able to place those images seamlessly into the real world. This entirely new T user experience they have created is known as Cinematic Reality™. Amount: Series B – $542,000,000 https://www.slideshare.net/nicholasngjf/magic-leap-pitch

32. Ad pushup

A no-frills pitch deck led by their very impressive traction numbers. Goes to show you don’t need an excessively aesthetic pitch deck if your numbers are great.

Company Background: Ad pushup specializes in optimizing its users website’s ad layout for high viewability and number of clicks without harming its visitors’ users experience. Amount: Angel Round – $635,000 https://www.slideshare.net/AlexanderJarvis/adpushup-seed-pitch-deck

33. WealthSimple

WealthSimple was one of the pioneers of a digital financial advisor application. They’ve made the concept surprisingly easy to understand and grasp for a layperson.

Company Background: Wealthsimple is a new kind of financial advisor — one that’s intuitive, affordable, and human. It takes the guesswork out of investing and to get users on the right track. It builds a diversified portfolio of ETFs for its users and guides them towards achieving their financial goals. Amount: Seed – $1,900,000 https://www.slideshare.net/AlexanderJarvis/wealthsimple-pitch-deck

34. Launchrock

This 500 Startups alumni already had some impressive clients before getting into the investor pitch room. Have a look at how they used a simple deck to boost their fundraising activities.

Company Background: LaunchRock is an online platform that enables its users to create viral “Launching Soon” pages with built-in sharing tools and analytics. LaunchRock pages help its clients incentivize and reward users for telling others about its clients’ projects through email and their social networks. LaunchRock was launched in 2011 out of Philadelphia’s Startup Weekend and its operations are based in Walnut, California. Amount: $800,000 https://www.slideshare.net/500startups/launchrock

35. Manpacks

A simple subscription model product that used humor to surprisingly get some traction. You can get away with something similar if you want to be the next Dollar Shave Club, but we’d recommend against it generally.

Company Background: Manpacks.com is a web-based service for the delivery of men’s essentials, including underwear, razors, grooming and other products from top-name brands such as Calvin Klein, Champion, Gillette, Saxx, Grooming Lounge, and PACT. Amount: $500,000 https://www.slideshare.net/500startups/manpacks

It’s one of those companies you’ve never heard of that have raised an obscene amount of money. Have a look at their pitch deck.

Company Background: Linio is an e-commerce company that offers a wide variety of products online in many categories, ranging from home electronics to personal care products. It brings online consumer retail services to some of the fastest growing Latin American markets.Founded in 2012, Linio has operations in Mexico, Colombia, Peru, and Venezuela. Amount: Venture – $79,000,000 https://www.slideshare.net/sygrp/linio-ir-deck-may-2014

37. Snapchat

A millennial-focused business that has well proved their ability to understand the dominate the attention of that market.

Company Background: You may have heard about Snapchat, the mobile app that allows users to capture videos and pictures that self-destruct after a few seconds. When a user sends a message, they get to decide whether it will live for between 1 and 10 seconds. Amount: Series C – $50,000,000 https://www.scribd.com/doc/235629204/Snapchat-business-deck

38. Thrive Global

This startup leverages Arianna Huffington’s reputation and credibility to push this pitch deck. The execution could have worked out much better, but who really complains when you have Arianna Huffington on board?

Company Background: Thrive Global brings the latest strategies and tools to health and well-being to organizations, coupled with a media and e-commerce platform. Amount: Series A – $7,000,000 https://www.slideshare.net/AlexanderJarvis/thrive-global-pitch-deck

The Podozi deck sported plenty of images of their target audience – women of colour, which was great when getting the audience to quickly and clearly understand their intentions.

Company Background: Podozi is a beauty tech startup solving the problem of finding “right fit” beauty products for people of colour. Customers discover authentic brands from all around the world and enjoy a personalized shopping experience. Amount: $120,000 https://www.slideshare.net/500startups/500s-demo-day-batch-16-podozi

Juxtaposing existing solutions in the market with their eventual solution was a clever way for Castle to grab attention from the start. The headlines in this presentation are pretty effective such that they all suggest a clear message for each slide.

Company Background:  Castle manages rental homes for landlords using automation and on-demand labor. They find tenants, collect rent, and coordinate maintenance, allowing owners to kick back, relax, and never worry about their rental properties again. Amount:  Angel Round – $270,000 https://www.slideshare.net/AlexanderJarvis/castle-pitch-deck-75070238

That’s it! 40 of the top pitch deck examples for almost all common stages of startup fund-raising. Remember to bookmark this page for reference later on when you decide to raise funds for your startup!

Did we miss any? Leave us a comment below.

Article Written By: Kai Xin Koh

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• 35+ Best Startup Pitch Deck Examples + Free PDF downloads

Pitch Deck Examples from 35+ Killer Startups

There’s no single recipe for creating a successful investor pitch deck. Many authors, venture capitalists, startup founders, and evangelists have created different versions of the required content structure for successfully pitching investors. The reality is that different industries, company stages, and round sizes require slightly different approaches to business storytelling.

We’ve compiled a list of the 35 best pitch deck examples from successful startups, accelerator programs, and industry experts (updated to 2024), in the hope that it helps you craft your next investor presentation.

Quick access to our best templates:

• Airbnb Pitch Deck ‍
• The Startup Pitch Deck Template ‍
• Investor Deck Template by 500 Startups ‍
• Investment Proposal ‍
• Uber Pitch Deck ‍
• Business Plan Template ‍ ‍
• Sequoia Capital Pitch Deck ‍
• Doordash Pitch Deck ‍
• Facebook Pitch Deck
• ‍ Ycombinator Pitch Deck Template ‍
• Guy Kawasaki Pitch Deck Template ‍
• Youtube Pitch Deck ‍
• Slidebean Pitch Deck
• ‍ Peloton Pitch Deck
• Go To Market Strategy Template
• Elevator Pitch Deck Template
• Tinder Pitch Deck Template ‍
• WeWork Pitch Deck Template
• Snapchat Pitch Deck Template
• Linkedin Pitch Deck Template
• Lunchbox Pitch Deck Template
• Buffer Pitch Deck
• Cannabis Pitch Deck Template
• Aircall Pitch Deck
• Intercom Pitch Deck Template
• Cryptocurrency Pitch Deck Template
• Copy AI Pitch Deck Template
• Splitwise Pitch Deck Template
• 3 Minute Pitch Deck for Demo Day Template
• Sparkcharge Pitch Deck
• Dwolla Pitch Deck Template
• Evervault Pitch Deck Template
• Vettery Pitch Deck Template
• Dutchie Pitch Deck Template
• Sololearn Pitch Deck Template

100+ pitch deck templates here

These are our best 35+ startup pitch decks:, 1. airbnb pitch deck template.

The Airbnb Pitch Deck is one of the most searched references on the internet, probably because it’s a company so familiar to us all. This is a classic 10-slide Investor Deck template that many startups find useful to fit their startup into. We’ve reimagined the original deck and created our fill-in-the-blank template.

• Industry: Travel, Hospitality, Technology
• Business Model: Online marketplace for lodging and travel experiences
• Amount Raised: $500K Angel Round
• Location: San Francisco, California, USA
• Website: airbnb.com

USE AIRBNB TEMPLATE

2. the startup pitch deck template.

What you should include in your pitch deck is a question that entrepreneurs have been asking themselves for years. The template we created, distilled from benchmarking dozens of venture-backed startups, takes this into account so all users will have more clarity on where their strengths are!

USE STARTUP PITCH DECK TEMPLATE

3. investor deck template by 500 startups.

500 Startups is a leading global venture capital seed fund and startup accelerator headquartered in Silicon Valley with over $350M AUM.

This investor deck template is ideal for initial VCs and Angel Investors. If they ask to see your pitch deck , this is what you want to send.

The outline of the investor deck mainly focuses on your startup's growth metrics and traction.

• Industry: Capital market company
• Website: 500.co

USE INVESTOR DECK TEMPLATE

4. investment proposal template by nextview ventures.

An investment proposal is the driving tool during a meeting with potential investors. This investor deck contains all the information they require. It was created based on the NextView Ventures template.

• Industry: Venture Capital company
• Location: New York, New York, USA
• Website: nextview.vc

USE INVESTMENT TEMPLATE

5. uber pitch deck template.

For the ninth anniversary of the founding of Uber, it's co-founder Garret Camp shared the first slides they created in late 2008. At the beginning, Uber was originally called UberCab, and it has evolved from a simple idea into a major platform that has improved the car service industry.

• Industry: Transportation, Technology
• Business Model: Ride-sharing and food delivery platform
• Amount Raised: $1.3 million
• Website: uber.com

Here you have Uber's 25 slide deck! There's a lot to be learned from their first ever pitch:

USE UBER TEMPLATE

6. business plan template.

The Business Plan is a crucial step in starting your own business because it represents the goals you want to achieve and outlines how they will be accomplished.

USE BUSINESS PLAN TEMPLATE

7. sequoia capital pitch deck.

Since Sequoia Capital has quite a reputation for investments, taking a page out of their book makes sense. The slides included in the Sequoia Capital Pitch Deck Template each have a specific purpose that leads them down the path of discovery into your pitch

• Website: sequoiacap.com

Related read : What is a pitch deck presentation

USE SEQUOIA TEMPLATE

8. doordash pitch deck template.

DoorDash is one of the most well-known food delivery companies in the United States right now. The Doordash investor deck is an excellent example of a pitch using traction to back up your business.  

• Industry: Food Delivery, Technology
• Business Model: On-demand food delivery platform
• Amount Raised: $2.4 million
• Website: doordash.com

USE DOORDASH TEMPLATE

9. facebook pitch deck template.

Facebook’s original pitch deck was a media kit containing the company’s value proposition, key metrics, and Online Marketing Services .

At that time, the company wasn’t making any money from The Facebook, so they bet on solid numbers such as user engagement, customer base, and growth metrics.

• Industry: Social Media, Technology
• Business Model: Social networking and advertising platform
• Location: Menlo Park, California, USA
• Website: facebook.com ‍

USE FACEBOOK TEMPLATE

10. ycombinator pitch deck template.

YCombinator came out with a pitch deck template that's not aesthetically pleasing. We get it. They wanted to give you the “blank canvas” so your company branding could shine, but maybe they went too far. In any case, we've taken matters into our own hands and made some style changes for better aesthetics and more functionality. We hope this helps.

• Industry: Startup accelerator company
• Location: Mountain View, California, USA
• Website: ycombinator.com

USE YCOMBINATOR TEMPLATE

11. guy kawasaki pitch deck template.

Guy Kawasaki is a well-known Silicon Valley startup guru. He is the author of several books and was one of the original Apple employees. His 10 pitch deck slides have inspired many, and his 20-minute presentation format will help you get your point across efficiently.

USE GUY KAWASAKI TEMPLATE

12. youtube pitch deck template.

Youtube’s pitch deck was used in 2005 when it had less than 10,000 users. It was actually quite straightforward. They used an elementary version of a 10 slide pitch deck to go up in front of Sequoia Capital for fundraising. Still, the company was able to raise $3.5M in that Series A round November of that year. This cost around 30% of the stakes in the company.

• Industry: Video Streaming, Music, Internet
• Business Model: Ad revenue and user subscriptions.
• Amount Raised: $3.5 million Series A
• Location: San Bruno, California, USA
• Website: youtube.com

USE YOUTUBE TEMPLATE

‍ 13. slidebean pitch deck.

Our slide deck at the 500 Startups demo day was the culmination of 2 startup accelerator processes, hours of rehearsal, and dozens of adjustments thanks to feedback from our mentors. Pitching at a Demo Day event differs from pitching to an investor in a one-on-one meeting.

• Industry: Software, Design, Productivity
• Business Model: Presentation software with design support
• Location: New York City, New York, USA
• Website: slidebean.com

‍ USE SLIDEBEAN TEMPLATE

14. peloton pitch deck template.

Peloton broke the fitness industry with its stationary bike system, which connects users and trainers via the internet. Do you have a business idea for this industry in mind? We recreated the pitch deck Peloton used to raise their Series F.

• Industry: Fitness, Technology
• Business Model: Subscription-based connected fitness platform
• Amount raised: $500 million Series F
• Website: onepeloton.com  

USE PELOTON TEMPLATE

15. go to market strategy template.

The go-to-market strategy is a presentation that details how an organization will place its products in the market to reach maximum penetration and profitability. What is your go-to-market strategy? This template will help you summarize it engagingly!

USE GO TO MARKET TEMPLATE

16. elevator pitch deck template.

This is an elevator pitch deck template designed for initial approaches to investors. Share this template when they ask for your elevator pitch deck. With this template, you can effectively communicate your value proposition, market opportunity, key achievements, and financial projections, aiming to get the investors' curiosity and interest for further discussions.

Use this template

17. tinder pitch deck template.

10 billion matches later, Tinder has changed how people meet around the world. It’s so much more than a dating app. Tinder is a powerful tool for meeting people. Here’s the deck Tinder used in the IAC Hatch Labs Incubator in 2012.

• Industry: Social Media, Dating App
• Business Model: Subscription service, ad revenue
• Amount Raised: Approximately $50 million in total funding
• Location: West Hollywood, California, USA

18. WeWork Pitch Deck Template

WeWork fuels entrepreneurial spirit and corporate success with powerful real estate solutions. Founded in 2010, it has since blossomed into a buzzing global community transforming the way companies do business by providing physical spaces that nurture productivity, well-being, efficiency and growth - all backed up by an impressive $1 billion funding valuation of $10 billion!

• Industry: Real Estate, Coworking, Proptech
• Business Model: Office space rental
• Amount Raised: $42.8 million Series E
• Website: wework.com

GET THIS TEMPLATE

19. snapchat pitch deck template.

The Snapchat Pitch Deck Template helps you create a persuasive presentation inspired by Snapchat's successful pitch to investors. It offers visually engaging slides and a structured format for showcasing your business idea, growth plans, and revenue strategy.

• Industry: Social Media, Messaging, Technology
• Business Model: Photo-based social media
• Amount Raised: Approximately $4.9 billion in total funding
• Location: Venice, California, USA

20. Linkedin Pitch Deck

LinkedIn has skyrocketed to success, becoming the world's largest professional social networking site with a vast population of users growing daily. Reid Hoffman later publicly released his Series B pitch deck, which included advice on how it should be constructed so that other aspiring entrepreneurs would also have insight.

• Industry: Social Media, Networking, Technology
• Business Model: Professional networking site
• Amount Raised: $10 million Series B
• Location: Sunnyvale, California, USA
• Website: linkedin.com

Get this template

21. lunchbox pitch deck template.

With a mission to empower restaurants to compete in an increasingly tech-driven market, Try our Pitch Deck Template inspired by the one they used to raise $2 million in its seed round.

• Industry: Restaurants, Management Software
• Business Model: B2B Restaurant platform
• Amount Raised: $2 million Seed Round
• Website: lunchbox.io

22. Buffer Pitch Deck Template

This is the presentation deck Buffer used to raise $500,000 for their startup, as redesigned by Slidebean. The highlight of this deck is the traction slide, which the founders describe as the critical one for their success.

• Business Model: Social media management platform
• Amount Raised: $500K
• Website: buffer.com

USE BUFFER TEMPLATE

23. cannabis investor pitch deck template.

Leverage our Cannabis Investor Pitch, influenced by the CannaBusinessPlans deck, to effectively showcase the distinctive attributes and growth potential of your cannabis business. Utilize this tailored presentation as a powerful tool to attract essential funding from potential investors

24. Aircall Pitch Deck

A well-designed pitch deck can help an entrepreneur communicate their story in a clear and concise way and can be a key tool in securing funding. However, designing a pitch deck can be a challenge, as it requires distilling complex information into bite-sized chunks and conveying it in an engaging way. That's why we decided to redesign Aircall's pitch deck as an example. We wanted to show how a pitch deck can be both informative and visually appealing.

• Industry: Telecommunications, Technology
• Business Model: Cloud-based phone system and call center software
• Amount Raised: $65 million
• Location: Paris, France, and New York City, USA
• Website: aircall.io

Here's the result from our design challenge:

Use Aircall Template

25. intercom pitch deck template.

The Intercom Pitch Deck Template is your key to crafting a compelling pitch presentation, modeled after Intercom's own successful pitch.

It's your tool to create a persuasive presentation that mirrors Intercom's winning pitch style. This template empowers you to clearly communicate your business vision, product strategy, and growth prospects to potential investors.

• Industry: CRM, Marketing, Automation
• Business Model: B2B SaaS
• Amount Raised: $600K
• Website: intercom.com

26. Cryptocurrency Pitch Deck Template

A cryptocurrency pitch deck is a dynamic presentation outlining the unique attributes of a digital currency project. It showcases use cases, team expertise, and financial projections to attract funding and build investor confidence.

27. Copy AI Pitch Deck Template

Copy.ai offers the convenience of composing emails, website content, and heartfelt love letters. Here's the pitch deck that convinced investors like Wing, Sequoia, and Tiger Global to contribute $11 million in funding.

• Industry: SAI, Copywriting, Automation
• Business Model: SaaS
• Amount Raised: $11 Series A
• Location: Memphis, Tennesee, USA
• Website: copy.ai

28. Splitwise Pitch Deck Template

Splitwise makes it super easy to divvy up bills and expenses among friends or groups with their simple app. Check out our Pitch Deck Template, inspired by Splitwise's $20 million Series A round, to show investors what you're all about and kickstart your journey to success.

• Industry: FinTech, Billing, Personal Finance
• Business Model: Ad revenue, subscription service
• Amount Raised: $20 million Series A
• Location: Providence, Rhode Island, USA
• Website: splitwise.com

29. 3 Minute Pitch Deck for Demo Day Template

Demo days pack together dozens of pitch decks from wildly different companies. Communicating your value prop effectively and concisely is key. This template provides the structure to accomplish pitching your startup in under 3 minutes.

Use 3 Minute Pitch Deck

30. sparkcharge pitch deck.

Sparcharge is a startup that raised $7 million in seed funding, and Slidebean was responsible for writing and designing their pitch deck. The deck was very successful in conveying the company's value proposition and vision, and it helped them to secure funding from top venture capitalists. The design of the deck was clean and professional, and it made use of strong visuals to help tell the company's story. The slides were also easy to navigate, which made it easy for investors to understand the information presented. Overall, the pitch deck was an important part of Sparcharge's success in raising funding , and it served as a great example of the power of a well-designed presentation.

• Industry: Automotive, Energy, Technology
• Business Model: Electric vehicle charging infrastructure
• Amount Raised: $7 million Series A
• Location: Boston, Massachusetts, USA
• Website: sparkcharge.io

Check these Slides

31. dwolla pitch deck template.

Dwolla is advertised as "the best way to move money." 28-year-old Ben Milne has found a way to transfer money from the consumer or merchant to make a payment. This is Dwolla's Pitch Deck.

• Industry: Fintech
• Business Model: SaaS, transaction fees, partnerships
• Amount Raised: $16.5 million, Series C
• Location: Des Moines, Iowa, United States
• Website: dwolla.com

32. Evervault Pitch Deck Template

According to their website, Evervault's mission "is to make data privacy simple and accessible for all" by allowing developers to integrate data privacy in their apps. How did they gain their attention (and money)? Here's the pitch deck that made that happen, as redesigned by Slidebean.

• Industry: Encryption Software
• Business Model: usage-based
• Amount Raised: $3.2 million, Seed Round
• Location: Dublin, Ireland
• Website: evervault.com

Use Evervault template

33. vettery pitch deck template.

Here’s the Vettery pitch deck used to raise $9 million Series A on August 16, 2016, by co-founders Brett Adcock and Adam Goldstein.

• Industry: Hiring marketplace
• Business Model: SaaS, transaction fees
• Amount Raised: $9 million, Series A
• Location: New York, United States
• Website: hired.com

Use Vettery template

34. dutchie pitch deck template.

Dutchie is one of the fastest-growing cannabis companies in the world. They provide e-commerce and point-of-sale solutions for dispensaries across North America.

• Industry: Cannabis
• Business Model: 
• Amount Raised: $35 million Series B 
• Location: Oregon, United States
• Website: business.dutchie.com

Use Dutchie template

35. sololearn pitch deck template.

Sololearn, the Armenia-based instructional coding app, revolutionizes how people learn to code, with interactive lessons and peer-to-peer guidance.

• Industry: Ed-tech startup
• Business Model: Freemium, SaaS, Partnerships
• Amount Raised: $24 million Series B
• Location: San Francisco, California, United States ‍
• Website: sololearn.com

Use Sololearn template

What is a pitch deck.

A pitch deck is usually a simple 10-20 slide presentation designed to help founders raise venture capital.

It should give a brief and compelling presentation of a new business idea that entrepreneurs give to potential investors, customers, or partners. It's a chance for them to showcase their vision, explain their unique value proposition, and demonstrate their growth potential.

To create an effective pitch deck, it's crucial to cover a few key points, such as the problem the startup is addressing, the market opportunity it has identified, the team's expertise, and the execution plan. Moreover, highlighting the competitive advantage and potential return on investment can attract investors' attention and interest.

A successful pitch can lead to funding, partnerships, and growth opportunities. However, crafting one requires in-depth knowledge of the market, audience, and business model, as well as excellent communication and storytelling skills.

What should be in an investor deck presentation?

When creating a pitch deck presentation, it's important to remember that you only have a limited amount of time to capture your audience's attention and persuade them to invest in your company. Your deck should be concise and easy to understand, while still providing enough information to show that your business is worth investing in.

Some key things to include in your pitch deck are an overview of your business, information about your target market and competitors, your product or service, how you plan to make money, and a summary of your team. You should also have a section highlighting the risks and challenges associated with your business, as well as what sets you apart from the competition.

Most authors agree on the following investor pitch deck outline requirements :

• Market Size
• Business Model
• Underlying Magic
• Competition
• Better/Different
• Marketing Plan
• Traction / Milestones

If you're looking for more specific advice on creating a pitch the Slidebean team can guide you through the whole process.

Remember, investors have limited time, so be sure to prioritize key elements like the problem you're solving, your target market, the competitive landscape, your unique value proposition, and your financial projections.

More FAQs about pitch decks:

How to create a great pitch deck.

Your pitch deck is one of the most important tools in your arsenal. If you're pitching your startup idea or product, it's an opportunity to make a lasting impression on potential investors. And while there are many different types of decks out there, the best ones focus on three key points:

1. What problem do you solve?

2. How do you solve that problem?

3. Why should someone invest in you?

The presentation itself shouldn't take longer than 15 minutes, and it should be easy to follow along.

How to design pitch decks for investors?

A pitch deck is an important tool when pitching investors. It helps you present your business idea clearly and concisely, so they understand exactly why their investment will be profitable.

The first step is to create a list of all the things that need to be included in your pitch deck. For example, you may want to include:

- A clear description of your product/service

- An overview of your company's mission statement

- Your target market

- The benefits your product offers

- How much money you expect to raise

- Why your startup is unique

- What are your plans for growth

Once you have created this list, you can begin designing your pitch deck. You'll need to choose a template that best suits your needs. We offer over 100+ different pitch deck templates that can be used as inspiration.

How to write a successful pitch deck?

Mastering the art of creating an irresistible pitch deck can seem like a daunting task, but it shouldn’t. We're here to guide you through the process. First and foremost, you need a compelling narrative that showcases your business idea, market opportunity, and growth potential. Keep your pitch deck concise and visually appealing, with clear, simple language that gets straight to the point.

Now, if you're feeling a bit overwhelmed or simply want to supercharge your pitch deck, Slidebean's Agency Team is here to save the day. Our seasoned experts have a proven track record of helping companies raise more than $300 million in funds, and they're eager to help you reach the same heights. From crafting a compelling narrative to designing stunning visuals that captivate investors, our Agency Team will work with you every step of the way to create a pitch deck that not only looks great but also delivers results. With Slidebean by your side, you can focus on what you do best - building your business - while we take care of the rest.

Pitch Deck Presentation Service

Slidebean provides a premium service for startups, entrepreneurs, investors, and creatives who want to make better presentations. Our team of experts designs amazing slide decks every week. We want your audience to understand what you do and why you do it. If you want to start a new project, you can do it here: Slidebean Presentation Design Service

Besides the pitch deck examples we shared here, we have created, curated and redesigned several investor deck and set them as templates on our platform. Our presentation templates provide a fill-in-the-blank outline that can kick start your presentation workflow. Create a pitch deck that gets you funded. Browse templates from the most successful startups on the planet. Check them all here.

Get 100+ Templates

What is the goal of a company pitch deck.

The main goal of a company pitch decks is to:

- Attract investment from potential investors. - Clearly explain what the company does and why it's valuable. - Build trust in the team and business strategy. - Show the market opportunity and growth potential. - Highlight achievements and progress. - Present financial projections. - Request a specific amount of funding. - Spark interest for further discussions.

How much does it cost to make a pitch deck?

There is no one-size-fits-all answer to this question, as the cost of making a pitch deck will vary depending on the level of detail and complexity involved. However, on average, you can expect to pay around $1,200-$6,000 for a high-quality investor deck. You can check Slidebean's prices here.

What is a Demo day?

A demo day refers to an event where entrepreneurs and startups showcase their products or services to potential investors, industry experts, and the general public. It is typically organized by incubators, accelerators, or venture capital firms to provide a platform for startups to present their business ideas, prototypes, or early-stage products.

During a demo day, each participating startup is given a specific amount of time, usually ranging from a few minutes to around 10 minutes, to deliver a presentation or pitch. The objective is to captivate the audience, generate interest in their venture, and attract potential investors or partners.

The text you provided highlights some key considerations when preparing for a demo day presentation versus a pitch deck presentation. For a demo day, the emphasis is on delivering a visually appealing presentation with minimal text. Since the audience may be seated at a distance, it is important to focus on visual elements that can be easily seen and understood. The presenter plays a crucial role in conveying the information and engaging the audience.

In contrast, a pitch presentation that is intended to be emailed should be self-explanatory, as it may be viewed on a laptop monitor where smaller fonts can be read comfortably. It is beneficial to track the recipient's activity on the presentation, such as whether they have read all the slides, as this information can inform the frequency of follow-up emails and help gauge their level of interest.

These considerations and tools for tracking viewer engagement are particularly valuable when seeking investment opportunities. Startups can utilize pitch deck platforms that offer features to monitor investor activity, which can play a critical role in securing funding.

Create beautiful and simple pitch decks with Slidebean

Unlock your full pitching potential with Slidebean! Say goodbye to design headaches and hello to a seamless experience focused on your pitch content. With customizable templates, stunning visuals, and automated formatting, Slidebean ensures your pitch deck stands out from the competition. Don't waste another minute wrestling with design software. Try Slidebean now and take your pitches to the next level!

START YOUR PITCH DECK

Popular articles.

The Startup Financial Model Template by Slidebean

Financial Modeling Explained: What is Driver-Based Planning?

Upcoming events, beyond the pitch deck: master storytelling for closing rounds, explore related posts.

Private Equity vs. Venture Capital: What's the Difference?

What is the purpose of a pitch deck?

VC Pitch Deck Examples: What you need to know before pitching

Get started with slidebean.

Templates for startups

Explore our collection of free presentation templates for startups and easily turn one of them into your own pitch deck, investor update, or status report.

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Blog Business 10 Business Pitch Examples for Your Next Client Meeting

10 Business Pitch Examples for Your Next Client Meeting

Written by: Letícia Fonseca Oct 30, 2023

We tell presenters that it’s okay to feel scared during your upcoming sales pitch because investors will always be a pressing and intimidating bunch.

Great elevator pitches are similar to memorable stories. They intertwine visuals and narrative to keep the audience engaged. And it needs to be completed in the duration of an elevator ride.

In this guide, we share 10 business pitch examples you’ll want to use in your next investor or client meeting.

You don’t need design experience to create a business or sales pitch. Create an engaging presentation in just minutes with Venngage’s professionally designed pitch deck templates !

What is a business pitch?

A business pitch is a concise and compelling presentation that is delivered to potential investors, clients or partners to communicate the value proposition of a business idea , product or service.

The main goal of a business pitch is to persuade the audience to take a particular action, such as investing in the business, partnering with the company or purchasing the product or service.

When creating a business pitch, always remember that a well-crafted business pitch should be clear, concise and tailored to the specific needs and interests of the target audience. It should effectively communicate the value proposition and potential of the business idea, leaving a lasting impression on the audience.

To help smoothen the process for you, I’ve curated 10 business pitch deck examples you can use for your next client meeting. Keep scrolling to find out!

10 business pitch examples you can use:

Choose a simple and short elevator pitch template, guy kawasaki elevator pitch examples for business, modern pitch deck example, effective startup elevator pitch examples.

• Business idea pitch deck

Dark marketing pitch deck

Classic airbnb pitch deck.

• Statement yellow elevator pitch example
• Short franchise elevator pitch example

Nonprofit pitch deck

Your elevator pitch needs to address the biggest business concern: the sales funnel .

This simple pitch deck example gets to the heart of the business problem within just 12 slides. It’s short, sharp and to the point, enough to keep prospective clients interested.

This is a great sales pitch deck template to accompany a brief presentation. You can easily share your business model with investors or clients.

Customize this template by adding your branding and business information. Include data about your target audience and team members. This is information that potential investors need to know.

With a Venngage business account, you can access the My Brand Kit feature, including the Autobrand tool.

Add your website when prompted and the editor will import your logos, fonts and brand colors . You’ll be able to add your branding to all your designs with a single click.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

The Guy Kawasaki method for elevator pitch templates has been successful for numerous businesses. The minimal text keeps investors focused during the entire pitch.

Presenters can fully concentrate on sharing the key metrics and pain points of their target market. The pitch deck includes overviews that guide investors’ thoughts.

Venngage has two versions of the conventional Guy Kawasaki elevator pitch format. This gradient version is a bit more modern. It certainly draws the eye without overwhelming the design.

The template’s simple and minimalist-inspired design makes it easy to customize for any brand completely. You can swap out the gradient panels and add brand-relevant product images instead.

You can also use this non-gradient pitch deck template. This is an ideal way to highlight your brand colors.

Make the easily customizable pitch deck examples shared above your own by adding your text, data and graphs.

Creating a pitch deck  just got easier. Venngage’s real-time collaboration  allows multiple members to work on a design at once. Share instant feedback and design a winning sales pitch.

This unconventional pitch deck uses icons to tell a compelling narrative. Visuals can spice up presentation decks and give make them aesthetically pleasing.

This template works well for startups and small businesses demonstrating to investors their brand’s potential.

If the deck is too dark, you can switch out the panel colors and icons. Add your own research to make your sales pitch convincing.

Related:  Everything You Need to Know About Picking and Using Brand Colors

Elevator pitch decks focus on quick, one-minute proposals to convince potential investors that you have something valuable.

This investor pitch deck example is excellent for a startup elevator pitch. With just five slides, this deck makes it easy to breeze through your business model.

The added charts make the proposal and presentation much more convincing. You can share the necessary details that investors will want to know about.

Import your data from Google sheets into the Venngage editor and easily create charts for your presentation.

Related:  Everything You Need to Know About Pie Charts

Business idea pitch deck

How do you highlight your business model to a potential customer? You start with your value proposition.

The below pitch deck example opens with the business’ value proposition in the first slide. It also includes many elegant ways to showcase the brand. Plus, it provides essential business data to investors simultaneously.

You can use the business idea pitch deck template above as a guideline for a good sales pitch of your own or modify and adjust it to your branding needs.

The marketing pitch deck example below has a dark but unique personality. It works well in a product launch setting or as an elevator pitch deck for marketers.

The color combination is unusual but striking. Not to mention, on-trend. Bold colors are one of the resurgent graphic design trends  of the past few years.

You can use the above marketing pitch deck example as inspiration for numerous business presentations.

Art and multimedia businesses can also use it as a template for client presentations.

Related:  20+ Business Pitch Deck Templates to Win New Clients and Investors

We all know what Airbnb is and how much the business has grown over the past few years.

One of the best pitch deck examples you’ll see is Venngage’s version of the Airbnb pitch deck.

It uses sample data, addresses the core customer problem and outlines the business plan to capture the audience’s attention.

The pitch deck example above is one of the standard elevator pitch decks but manages to be sophisticated. There’s a finesse to this pitch deck design . That’s why it was so successful.

Statement yellow elevator pitch example

The yellow motif of this artistic pitch deck will immediately hold the audience’s attention.

The color is bright and bold but isn’t overpowering. Instead, only two slides use the background color across the whole slide.

The majority of the slides only include hints of yellow or use it as a highlight.

This template works for companies that use one prominent color across their branding. It’s also a professional pitch deck for small businesses, startups, or software companies.

Short franchise elevator pitch example

Pitch decks don’t depend on length to make a point. Instead, it uses fewer headers as overviews and depends on presenters to share pitch details with investors.

This is one of the best pitch deck examples for a short and classy presentation. It uses a small number of icons and bullet points to draw the eye and keep the presentation flowing.

As an elevator pitch, this is an effective method for maintaining the audience’s focus.

Related:  A Complete Guide to Line Charts

This elevator pitch example for nonprofits uses minimalism and icons to keep potential investors engaged throughout the presentation.

The subtle use of color and icons asserts the brand’s personality. This template can work for businesses in the graphic design sector.

Alternatively, the nonprofit pitch deck example above can also work for digital marketing agencies that want a cutting-edge appeal to make themselves attractive to clients.

Famous sales pitch decks to inspire your pitch

Minimalist airbnb pitch deck.

This minimalist design of the Airbnb elevator pitch example shared above is perfect for startups.

You can easily add product or location photos and adjust the colors to suit your branding, alongside your logo and fonts.

Buffer pitch deck

The real Buffer pitch deck was confusing for investors. You can read more about it in our round-up of the best pitch decks .

Venngage designed a cleaner version using icons and charts. This makes the information easier to understand. You aren’t bombarding your audience with too many details.

Facebook pitch deck

The winning Facebook pitch deck was text-heavy. But what made it stand out was how many popular schools had already signed up with it.

Plus, the deck was nothing short of ambitious, with a clear expansion plan. It is no surprise that Facebook is the behemoth it is today.

How to write a business pitch deck

Creating a compelling business pitch deck is essential for effectively conveying your business idea to potential investors or partners. Here is a step-by-step guide to help you write a business pitch deck:

• Cover slide: Include the name of your company and a visually appealing image that represents your business.
• Problem statement: Clearly define the problem your product or service solves. Use statistics or real-life examples to emphasize the significance of the problem.
• Solution: Describe your product or service and how it addresses the identified problem. Use visuals, such as product images or diagrams, to help illustrate your solution.
• Market opportunity: Present market research data to showcase the size, growth potential and trends of the target market. Use graphs, charts, or infographics to make the information more engaging.
• Business model: Explain how your business will generate revenue. Describe your pricing strategy, sales and distribution channels and any key partnerships or collaborations that will contribute to your business model’s success.
• Traction and milestones: Highlight any significant achievements, milestones, or partnerships that demonstrate the progress and potential of your business. This can include user metrics, revenue growth, or notable endorsements.
• Competitive analysis: Analyze your competitors and illustrate how your product or service stands out in the market. Highlight your unique selling points and any barriers to entry that provide your business with a competitive advantage.
• Go-to-market strategy : Outline your marketing and sales plan. Describe how you will reach and acquire customers, including your marketing channels, customer acquisition strategy and sales approach.
• Financial projections: Present your financial forecasts, including revenue projections, cost structures and expected profitability. Use charts or graphs to display key financial data and assumptions.
• Team: Introduce your team members and highlight their relevant expertise and experience. Emphasize how the team’s skills and strengths contribute to the success of the business.
• Use of funds: Explain how you plan to use the funds you are seeking. Provide a breakdown of how the investment will be allocated across different aspects of the business.
• Conclusion and call-to-action: Summarize the key points of your pitch and clearly state what action you want the investors to take. Encourage questions and provide your contact information for further discussions.

Remember to keep your pitch deck concise, visually appealing and easy to understand. Use high-quality visuals and compelling storytelling to make your business pitch deck engaging and memorable for your audience.

Four tips for creating a great elevator pitch

Here are four easy ways to recreate the pitch deck examples above or build your own pitch from a template.

Create a visual style for your sales pitches

A visual style or theme creates flow and sophistication in any presentation. These involve using recurring elements in a subtle and obvious manner.

For example, this Venngage template uses our color gradient along with elegant and bright icons.

Choose visual elements whose characteristics become the pitch deck’s focal point. Great pitch decks use the brand’s colors and visual motifs to keep the brand top of mind.

Give an overview of your business model

Pitch decks act as content anchors that guide your client toward your topic’s main points.

All the other information in your pitch deck or the explanations in your presentation will be aimed at supplementing that data.

Like this Uber elevator pitch template that emphasizes customer pain points and how the business will solve them.

Examples of added data include situational examples, charts and graphs and case studies .

Focus on your unique proposition

Your pitch deck has a central idea that is its unique selling proposition. Pitch deck creators build their pitch ideas around this aspect.

As a result, they’ll have a solid, communicative and persuading pitch deck that convinces investors.

Simplify hard concepts in your sales pitch

Scientific knowledge is enriching to those who understand its meaning.

Hard concepts, long-running and poorly constructed sentences and jargon make reading challenging for investors who have a very short time to spare.

This deck ensures that information isn’t overwhelming, either in the overview or the traction slide.

Make sure to simplify hard concepts and use simple words. That’s what the best pitch decks do.

Use templates to create successful pitch decks and win over investors

Delivering a good elevator pitch can be overwhelming. The pressure to get the tone right and impress investors is huge.

We’ve shared 10 elevator pitch examples that you can use as inspiration.

And with Venngage’s pitch deck templates, you get a competitive advantage. With no design experience, you can create elevator pitches that win over investors.

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31 Pitch Deck Slide Examples: The Good, The Bad, The Ugly

• 14 min read

Jaclyn Robinson, Senior Manager of Content Marketing at Crunchbase

Now we don’t want to presume your investor pitch deck is bad, but if you are amongst the likes of LinkedIn , Uber , and YouTube – it very well might be. This post is going to dive into how to improve your investor pitch, specifically your pitch deck, using real pitch deck examples. Even if you are not the next YouTube, you need to be able to clearly and succinctly communicate your vision. And to do that, you need to design an amazing startup pitch deck; reviewing other investor deck examples can help you do that.

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To show you the imperative of having not having a bad investor pitch deck, here is a quick look at what you are facing as an entrepreneur. Even if your startup received seed funding, your startup faces a pretty big cliff with hefty competition. Note, only about 15% of startups in each stage get acquired.

Now we’re not saying that a bad investor pitch deck will doom you (most of the companies below raised money – and sometimes a lot of it), but investors want (and need) to be convinced by your investor pitch . And the best way to do that? Telling your story with a beautiful investor pitch deck.

To find out what makes the best pitch decks incredible, we are going to examine some of the best and worst pitch deck examples we’ve seen and investigate how they could have turned a terrible slide into an incredible one. These examples just might help you create your own pitch deck template.

Let’s dive in.

1. Complex Concepts

TLDR: You can have really complex products, you just don’t want your investor pitch deck design to be really complicated.

Moz 2012: Raised $18M Series B $29.1M in Total Funding Still Operating

Timelines are super complicated. Don’t put all that shit on your slide. You don’t need to tell me how your mom started your company in 1981, don’t tell me that you were in debt, don’t tell me when you bought the domain name. Nobody cares about the “before.” All of that doesn’t matter and is just distracting to the truly important information.

Hiding in this crazy Moz timeline is when they raised money and when they started charging for their products and services. A timeline should give that information upfront, there’s no need for any of the other unnecessary information.

Nutanix 2014: Raised $140M Series E $393.7M in Total Funding Went Public in 2016

This is an outright terrible slide made up of terrible stock art that plagues our nightmares. What is that splash thing at the bottom? Why don’t the boxes line up? Not only are do the visuals look like they’ve come out of Windows 98, but this slide also makes it impossible to know what the value prop is.

Without a clear value prop, associates at the investment firms will look at the slides and say, “NEXT!”

Airbnb 2009: Raised $600K Seed $4.39B in Total Funding Still Operating

Ahh, now a good slide. This Airbnb pitch deck took a complicated concept (TAM, the total adjustable market) and made it simple and digestible. You don’t need the rest of the deck to understand this slide – start with key numbers that are compelling enough for investors.

Cadee 2011: Raised Undisclosed Seed Undisclosed Total Funding Still Operating

Another pretty good one. This slide makes it obvious what Cadee does, without needing the rest of the pitch deck. Although there might be machine learning and algorithms behind the scenes, we don’t need all of that on a single slide. Cadee created a slide that keeps it simple, even if their concepts and execution are complicated. Thumbs up.

2. unreadable text.

TLDR: Make sure investors can read the text on your slide without having to whip out their monocle – that easy.

Standard Treasury 2014: Raised $2.7M Series A $2.7M in Total Funding Acquired by Silicon Valley Bank

“So what are these crazy little numbers?” “What costs are you not accounting for here?” “What do you mean?” (no, not quoting Justin Bieber) “What are you trying to say? What’s the point of this?”

A thousand questions cross an investor’s mind when they see this, and all this slide does it make it confusing. An investor can’t tell if you anticipate revenue or not. All this slide does is make it seem like you don’t understand your business or your cost structure.

Investors would hammer you on this slide, asking a number of questions that aren’t relevant and deviating you from your objective. Don’t put in slides because you know you have to, put in slides because you are adding value. Ask yourself, what is the story you’re trying to tell, even with your financial slide.

WeddingLovely 2011: Raised Undisclosed Seed Undisclosed Total Funding Still Operating

Again with the timelines.

Let’s just say while the investor is reading your slide, they get stuck on month six wondering what it means to send people an STD, and now they’ve totally missed the investor pitch. This could have easily been completed with bullets with touchpoints briefly summarized.

MetaCert 2016: Raised $1.2M Seed $1.94M in Total Funding Still Operating

This one is pretty good. So maybe a little wordy, but at least the content is valuable. I can understand what you are doing with this funding – but maybe next time doesn’t use full sentences.

Reduce words to short bullets to give interesting details on why you need the money while explaining why this is relevant to you as an investor.

3. Confusing Visuals

TLDR: Visuals should engage the investor, not confuse and distract them. Visuals need to add to your presentation not deter from it.

Square 2011: Raised $100M Series C $590.5M in Total Funding Public in 2015

We just need to get something off our chest real fast. Square raised $100 million with this deck. ONE HUNDRED MILLION DOLLARS. And it’s our least favorite slide showing you here, but our favorite to rip apart 😇.

First, Square built what we like to call a circle of life slide. Please read it. These things should ideally build off each other. At a closer look, none of these things build into one another and make no sense as a cycle. People put in these graphics into their presentation to make it pretty, but it just makes it confusing.

What’s worse? A purple cascading funnel on the same slide, to boot.

Think these things through, please. And don’t use purple gradients. It’s annoying.

Buffer 2011: Raised $400K Angel $3.9M in Total Funding Still Operating

Again with the cycle of life.

Buffer, we love you but we have a lot of questions for you. Which of these icons is actually your competitor? Is it Facebook , LinkedIn , Google ? Why are there small circles within the circle?

When you email this VC pitch deck design out, and you always will, investors will see this and not understand your competitive landscape and think that you have no understanding of who you are actually competing against.

Investors may also overlook you because your market looks way too big and you are going to inevitably get washed out or ignored.

TryM 2016: Raised $125K Seed $125K in Total Funding Stealth Mode

10 weeks to 3 minutes. 1 umbrella policy. All these numbers and graphics are easily understandable. This slide works – it’s is a great example of how to be compelling without being complicated.

4. Too Wordy

Tldr: now is not the time for your novel., foursquare 2009: raised $1.35m series a $207.3m in total funding still operating.

This is a prime example of a company that was neither precise nor intentional with their wording. What is “game mechanics?” Why are there four paragraphs to describe what is essentially an online check-in app?

And while we’re at it, make sure your logo makes sense and is a good fit for your business.

Claim Compass 2016: Raised Undisclosed Seed Undisclosed Total Funding Still Operating

Here is a great example of less is more. Your words matter, but you don’t need a lot of them. This compelling 5-second investor pitch makes me want to read the whole deck and is part of the super exciting power that fewer words provide.

You don’t have to explain everything right off the bat. Tease the investors in with a little hint as to why your company would be interesting to me, and then dive into the details.

Metacert 2016: Raised $1.2M Seed $1.94 in Total Funding Still Operating

This slide is another great example. Use headers to creatively ask questions and rely on visuals to tell your story and draw in your audience.

5. audience-not-in-mind.

TLDR: Think through who you are sending these decks to, and adjust accordingly. Something you think is funny might just be seen as offensive.

Gofiture 2016: Raised Non-Equity Assistance Undisclosed Total Funding Still Operating

This whole thing is weird. First of all, there’s an image of all of China, but this slide only draws attention to 3 million of those people. Also, what’s with this weird red and blue font and crazy capitalization? And doesn’t everyone want first-class healthcare? This slide is troublesome, to say the least.

Up All Night 2016: Raised $500K Seed $625K in Total Funding Still Operating

Not only does this slide wreak of bro attitude, but it’s also not what investors want to see. If you do find an investor who is interested in this imagery, it’s probably a red flag. Another point we’ll get back to is no one cares what you look like, we promise. Leave the full-blown pictures on your Tinder profiles and out of your pitch decks.

On the team slide, an investor wants to see those teeny blue letters. They want to know about your experience, plan and why you are a good fit for the job, not how you are a gangster-thief-mobster wannabe.

Uber 2009: Raised $200K Seed $11.5B in Total Funding Still Operating

So Uber ’s not great at a lot of things, but this slide is pretty good. There’s a clear description from an investor’s point of view and they managed to paint a compelling picture for potential investors .

6. Lots of Buzzwords

Tldr: buzzwords turn investors off – no one wants to hear how you are an “uber of” whatever. just don’t., fittr 2014: raised undisclosed seed undisclosed total funding not operating.

Workout generator. Supercomputing cluster. Extensive Database. Exercise Variants.

This slide contains an excruciating amount of unnecessary words. A simple visual and the mention of a “workout app” would have done just fine. How are businesses that struggle to explain their offerings in simple terms to investors ever going to sign customers and gain traction in the real world?

Carta , previously known as eShares 2015: Raised $7M Series A $67.8M in Total Funding Still Operating

We love this crisp title and description. The bullet points are entirely straightforward and have no jargon. They tear apart their competitor swiftly and succinctly to make you ask yourself “Why would I ever choose Solium?” That’s exactly what you want as a presenter.

7. Unusual Metrics

Tldr: be precise and transparent with your metrics., love with food 2012: raised $645k seed $2.09m in total funding still operating.

How Love With Food concluded that their TAM (total addressable market) is $50 billion is completely unknown. At this point, an investor would have completely discounted their entire slide as useless and not valuable.

A TAM slide needs to sell a story to help investors understand your idea and how you’re going to get your valuation while also showing compelling metrics.

Mapme 2015: Raised $1M Seed $1M in Total Funding Still Operating

However interesting it is to know how many people are interested in the cheese map of Belgium, this slide is impossible to quantify. If an investor cannot clearly determine how many people are in the target market, they will have no issue skipping out on your cheese maps.

YouTube 2005: Raised $3.5M Series A $11.5M in Total Funding Acquired by Google

This metrics slide does not tell a clear story. Retrospectively, metrics had flatlined for YouTube at this point so they decided not to show any for this slide, and the fact that they shared a slide like this shows us they must have had investors already in the pipeline.

It would have been better for YouTube to be transparent with their metrics and not be overly confident. Even if your metrics aren’t incredible, make sure to be clear about what they are with your investors – they’ll find out in the future with their due diligence anyways.

Soundwave 2012: raised $1m seed $2.9m in total funding acquired by spotify.

Soundwave has no context to where these numbers came from – for instance, where did this $5 billion spend come from? More than numbers, you should share metrics that help you tell your story.

Carta , formerly eShares 2015: Raised $7M Series A $67.8M in Total Funding Still Operating

Just the top headline alone lets you know why this metrics slide is valuable. Another great thing about this slide is that they aren’t afraid to show negative data. Talk through any negative metrics in your investor meetings . Your transparency will create trust between you and your investors and will show you truly do understand your business and metrics. If you’re searching for a good sample pitch deck, this slide is worth referencing.

Front App 2016: Raised $10M Series A $13.2M in Total Funding Still Operating

Talk about churn with your investors in your VC pitch deck! Even if your churn isn’t great, investors will discover it later on. Front App’s slide is another great example of honesty regarding metrics early on. Don’t leave anything hidden for investors to find out later.

8. ego flaunting.

TLDR: You’re raising money, not finding a date. Emphasize your qualifications and expertise, not your looks.

Crema.co 2016: Raised $325K Seed $325K in Total Funding Still Operating

This slide tells us nothing about the qualifications of the team, all we know is that you have a nice smile. Again, no one cares what you look like. A team slide should show investors your experiences and qualifications for the position, not be a blown-up selfie.

TalentBase 2016: Raised $150K Seed $150K in Total Funding Still Operating

This is a great team slide. Investors can see where people went to school and their past relevant experience. Team slides are all about creating trust between you and your potential investor. They should focus on your experience and explain why the investor should trust you with their limited amount of funds.

9. No Demo Videos

Tldr: don’t do demo videos – something can always go wrong. and even if it doesn’t it’s still awkward., cubeit 2014: raised $3m seed $3m in total funding acquihire by myntra.

Just the thought of this demo video gives us anxiety. For example, let’s say you press play, and the audio doesn’t work. Or someone video conferences in, and they can’t hear you. Or the WiFi goes down. All sorts of catastrophes await with demo videos.

Or let’s say everything goes well and the video plays – do you watch people as they watch the video (awkward), are you looking at your computer (everyone starts doing the same and checks their email) – so many uncomfortable times await.

Demo videos suck – just don’t do them.

Crew 2014: Raised $2.1M Seed $9.8M in Total Funding Acquired by Dribble

If you must do a live demo, use screenshots, or inVision to make it look like you are clicking a live website. A live demo lookalike without actually doing a live demo, what’s not to like! This investor deck example design is simple and to the point. 

Our best advice for presenting an investor pitch deck? Try to do a live demo every time, for example, if you have drones, show them the drones in the parking lot. Just no videos.

10. snoozefest, wealthsimple 2014: raised ca$1.9m seed $77.9m in total funding still operating.

There is absolutely nothing interesting about this slide, except that you are based in Canada. And as much as we like Canada, it’s just not that interesting. Make your pitch deck design fun and engaging, because chances are that this is the 100th pitch the investor has heard today, and maybe the 100th pitch you’ve done.

Make your slides dynamic so you can have fun pitching and inject that dynamism into your presentation.

LinkedIn 2004: Raised $10M Series B $103.2M in Total Funding Acquired by Microsoft

So we’ll hand it to LinkedIn. 2004 was clearly not a great year for sophisticated slides or the mecca of pitch deck designs. Additionally, this is an excellent example of a great concept, with an extremely boring slide. Moreover, this ultra-simple slide is not giving us the enthusiasm and excitement that it should, and would benefit from some visual aspects. This isn’t the deck template you’d expect from one of today’s leading social tools with millions of users.

Opendoor 2016; Raised $150K Seed $150K in Total Funding Still Operating

So this is a great slide and example pitch deck design. We are immediately drawn because of the compelling problem and the tangible metric. Additionally, investors can quickly see a pain point and a big opportunity. Opendoor also did a great job of picking a cool font and cool background that wasn’t too busy and still engaging. This slide gets investors excited, and therefore would ultimately get the pitcher fired up to tell the story and explain the pain points repeatedly.

10 Tenets of an Awesome Investor Pitch Deck

So finally we’ve walked through all the tenets of what makes a shitty investor pitch and walked through specific pitch deck examples. Now, to guide you the the process of creating your startup pitch template, here are all the tenets of what makes the best pitch decks:

• Easy to understand concepts
• Readable text
• Simple and clean visuals
• Audience in mind
• Relax on the buzzwords
• Thoughtful metrics
• Ego out the door
• No demo videos

“Just because you get funded does not mean you are successful.” – Vinod Khosla, Founder of Khosla Ventures

At the end of the day, hopefully, you’ll raise money, but remember raising money doesn’t mean that you are in any way successful, all it means is that you have another breath of air. A fresh round of capital for your technology, platform, software, etc. can come with new growth benchmarks, expectations of success, new management, and a host of other unique pressures and challenges. The difference between industry leaders (10%) and failed startups (the other 90%) often comes down to how you grow, secure and manage capital.

You might also be interested in our Top 3 Presentation Templates for Junior Sales Reps article.

Once you do raise the money you’re looking for, be smart with how you spend it, and best of luck!

This piece is based on Crunchbase CEO Jager McConnell’s presentation on how to fix your bad investor pitch deck at WebSummit in Lisbon, Portugal 2017 and adopted for blog post format. You can see the full talk here . And be sure to check out the SlideShare here .

Did you know, Crunchbase’s all-in-one prospecting solution can help you find and connect with investors? With Crunchbase you can search for and follow investors, and even save investors you’re interested in to a list to track their activity with real-time alerts. When you feel confident enough in your business model to reach out, you can find contact information directly within Crunchbase. And, with our new engagement suite, you can include unique industry insights through snippets personalized to each recipient and send outreach emails directly from Crunchbase.

• Originally published April 16, 2019, updated August 15, 2024

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How to Build a Startup Pitch Deck That Gets Your Business Funded (With Pitch Deck Examples)

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Raising venture capital funding gives your company the financial backbone to develop your product and grow your team. But with angel investors and venture capitalists meeting with eager entrepreneurs each week, distinguishing your startup from the crowd is challenging.

This is particularly the case with a current VC pullback that began in 2022—venture capital deals are less frequent at the seed and series A/B stage, and only the best companies will receive funding. Firms are also likely to reserve their capital to support existing portfolio companies.

A great startup pitch deck could catapult you toward realizing your product roadmap and fulfilling your company mission. A mediocre one could shut your startup’s doors before they open. This article will explore the defining aspects of successful startup pitch decks, highlighting examples from actual companies that can serve as your pitch deck template.

What is a startup pitch deck?

A startup pitch deck is a presentation that founders use to communicate their business plan and vision to potential investors. Typically delivered as a brief presentation, it outlines your company’s value proposition, market opportunities, business model, technology, team, financial projections, and more.

The primary goal of the startup pitch deck is to convince investors that your startup has the potential for high returns, persuading them to provide funding. Crafting a pitch deck can also help founders crystalize the direction of their business by encouraging a deep, critical exploration of key factors like market dynamics, competitive landscape, and revenue strategies.

Prominent venture capitalist, Benedict Evans describes investor pitch decks like this: “A pitch deck is not a silly hoop that VCs make you jump through. It’s a tool that lets an entrepreneur control how they tell the story. It guarantees you say everything that you want in the way you want to say it.”

12 must-have presentation slides for your startup pitch deck

While each startup offers a unique proposition, investors’ expectations for your pitch deck are grounded in a well-established format. It’s crucial to balance your company’s distinct identity with the necessity to include specific slides, demonstrating creativity within the confines of this established template in startup fundraising.

1. Cover slide

The cover slide is the opening act of your startup pitch deck. It’s meant to captivate your audience—potential investors—in the first few seconds, providing a snapshot of your business idea and generating curiosity for the following slides.

To make your cover slide successful, consider these key points:

• Make it memorable . Use a simple, straightforward, compelling tagline that embodies your value proposition and quickly communicates who you are and what you do.
• Design is key . Aesthetics matter. Your cover slide should look professional and well-crafted. Use your brand colors, logo, and a clean layout.
• Keep it simple . This is not the time to detail every aspect of your business plan. Stick to the basics—your startup’s name, logo, and a concise slogan or summary.

2. Summary slide

This slide serves as an executive summary of your entire presentation. It outlines your company’s primary components—what your startup does, why it’s unique, and how it plans to succeed in its target market.

Justin Kan, the co-founder of Twitch and a prolific investor, suggests that founders pitch a big vision: “Investors want to invest in the next Facebook. They want to invest in the next 100x. They want to invest in a company that will take over the world. So pitch the biggest vision that you actually believe in.” Your summary slide is the place to introduce this vision.

Here are three essential tips to make your summary slide stand out:

• Focus on clarity . Use concise and clear language to communicate your startup’s mission and vision. Avoid overly technical jargon that could confuse your audience.
• Highlight key differentiators . This is the slide to communicate what sets your startup apart. Touch on your unique value proposition, target audience, and competitive advantage.
• Make it engaging . While the summary slide is informational, it should still be compelling. Before pitching investors, test your messaging on friends, family, and fellow entrepreneurs.

In your startup pitch deck, the problem slide is where you identify and describe the critical issue or pain point your product or service intends to address. By pinpointing a problem that needs solving, you highlight the market need for your startup and set the stage for the solution your business offers.

Here are three tips to make your problem slide impactful:

• Be specific . Clearly define the problem in a way that resonates with your audience. Use concrete data or examples where possible to demonstrate its significance.
• Illustrate the problem’s magnitude . Most investors aren’t interested in funding solutions to small problems. Showcase statistics or real-life examples that demonstrate the large scale of the problem.
• Show understanding . Illustrate your deep understanding of the issue, showing investors you’ve thoroughly researched and engaged with your target market’s needs.

4. Solution

Following the problem slide, the solution slide is where you present your startup’s unique answer to the previously identified problem. It’s here where you explain your product or service in detail, demonstrating how it effectively addresses the identified pain points and meets the needs of your target market.

To create a compelling solution slide, consider the following tips:

• Stay focused . Avoid going into the weeds with too many details about your product or service—that’s what the “Product” slide is for. Keep the focus on how your solution addresses the problem at hand.
• Call out a competitor . This slide is a good place to briefly position yourself against a competitor, pointing to the deficiencies of existing competitors compared to your solution.
• Use visuals . Use diagrams, images, or prototypes to help investors better understand your solution.

The “why now” slide illustrates why the current moment is the perfect time for your startup to enter the market. It’s your opportunity to argue that emerging trends, shifts, or events create a unique window for your startup’s success, giving potential investors a sense of urgency and opportunity. This slide helps convince investors that your business is not just a great idea but a great idea whose time has come.

Consider the following tips for a successful why now slide:

• Discuss your company’s “iPhone moment.” The introduction of the iPhone in 2007 was market-disrupting and led to innovation in the smartphone and mobile app space. Think of and describe what your company’s version of this is.
• Use data and supporting facts . Back your claims with hard data or current market trends. This could include technological, policy, consumer behavior, or market dynamics changes.
• Be persuasive . Use compelling language to paint a vivid picture of the opportunity at hand. Potential investors need to feel the same urgency and excitement that you do.

6. Market potential and size

The market potential and size slide demonstrate the economic opportunity your startup is poised to capture. This slide helps potential investors understand the size and growth potential of your target market, giving them a clear sense of the scalability of your business idea. It reassures investors that there’s a significant opportunity for a return on their investment, making your startup a more attractive proposition.

Here are three tips for creating an effective market potential and size slide:

• Provide solid data . Use reliable sources to quantify the market size. Present both the Total Available Market (TAM) and the Serviceable Available Market (SAM) to give a realistic estimate of your market potential.
• Visualize the data . Large numbers can be abstract and hard to grasp. Use clear, visually engaging graphs or charts to make the data more understandable and impactful.
• Show growth trends . If your market is growing, highlight this. Investors are interested in more than just the market’s current size but also its potential for growth in the future.

The product slide within your startup pitch deck showcases your product or service. It’s where you give potential investors a deeper understanding of what you’re offering, its features, its operation, and its unique selling points. The goal is to convincingly demonstrate how your product or service solves the identified problem.

Here are three tips for creating a compelling product slide:

• Show, don’t just tell . Include visuals of your product or service in action. Screenshots, diagrams, or short videos can make your product more tangible and relatable.
• Focus on benefits, not just features . While it’s essential to list key features, it’s even more crucial to highlight how these features translate into benefits for your customers.
• Demonstrate uniqueness . Make what sets your product apart from existing solutions clear, effectively communicating your unique selling proposition.

8. Competition

The competition slide serves a dual purpose in your startup pitch deck, demonstrating your knowledge of the current market landscape and highlighting your startup’s competitive advantage. This slide showcases your understanding of how your startup fits within the broader industry and how it distinguishes itself from others.

To make your competition slide successful, follow these tips:

• Use a competitive matrix . Leo Polovets, a General Partner at SusaVentures, suggests that founders “use a four-quadrant matrix where each of the two axes are dimensions that are key to winning in your market.”
• Be honest and thorough . Investors will likely do their own market research, so be upfront about who your competitors are. “We have no competitors” is generally not an acceptable agreement, and omitting key players can harm your credibility.
• Highlight your unique value proposition . Clearly outline how your product or service differs from and outperforms the competition. This could be regarding technology, business model, target audience, or other differentiating factors.

9. Business model

In your startup pitch deck, the business model slide details how your startup intends to make money. You describe your revenue streams, cost structure, pricing strategy, and critical partnerships here. Essentially, it’s the section where you prove to potential investors that your startup is a great financial investment and a sustainable business.

To make your Business Model slide compelling, consider these tips:

• Be clear and concise . Your startup business model should be easy to understand. A simple, straightforward explanation is most effective.
• Use realistic projections . While you want to show potential for growth, make sure your projections are realistic and grounded in solid assumptions.
• Explain your choices . Don’t just list your revenue streams and cost structure; explain why you chose them (e.g., one-time fee vs subscription model).

10. Traction

The traction slide demonstrates your startup’s progress. It provides proof of concept and market acceptance and shows that the business is gaining momentum. Traction can be reflected in various ways, such as sales, user engagement, partnerships, or press coverage.

To make the most of your traction slide, keep these tips in mind:

• Use concrete metrics . Back your claims with hard numbers. Whether it’s revenue, user count, or growth rate, concrete metrics are more convincing than vague assertions.
• Highlight significant achievements . Include these on the slide if you’ve hit major milestones, secured key partnerships, or received significant press coverage.
• Show a positive trend . Investors want to see growth. Graphs or charts that show a positive trend over time can be very impactful.

The ask slide of your startup pitch deck is where you directly express what you’re seeking from potential investors. This is where you state how much funding you want to raise and what you plan to do with it. It’s a clear call to action that invites potential investors to become part of your venture.

To make a successful ask slide, consider these tips:

• Be specific . Clearly state how much funding you seek and provide a high-level breakdown of its use. This transparency can give investors confidence in your planning and financial management.
• Justify your valuation . Your ask should align with the value you’re providing. Ensure you have sound reasoning behind your valuation, whether based on market comparables, projected revenues, or other metrics. However, including a valuation is generally not necessary at the seed stage.
• Indicate potential returns . While it’s not a guarantee, showing potential investors what they could gain from their investment can make your proposition more attractive. Be cautious, however, to not overpromise or speculate too aggressively.

Investors bet on teams, not just ideas. A strong team slide can help assure them that your startup is in capable hands. This slide is an opportunity to highlight the skills, experience, and dedication of your founding team and key employees.

Hunter Walker, a Partner at Homebrew, suggests that founders avoid team bios that feel deceptive: “At best, you’re going to get the investors you deserve (bad ones who care mostly about status), and at worst, you’re going signal lack of self-confidence, when we should be building mutual understanding and trust.”

Here are three tips for crafting an effective Team slide:

• Highlight relevant experience and skills . Showcase the experience, skills, or accomplishments directly related to your startup and its industry. This can include past successful startups, industry expertise, or specialized technical skills.
• Showcase your core team . Focus on the individuals who play a pivotal role in your startup. This often includes co-founders, C-level executives, and other key personnel.
• Demonstrate team cohesion . If possible, illustrate how your team works together effectively. Long-standing professional relationships or past collaborations can show potential investors that your team is cohesive and efficient.

Seed pitch deck examples

The seed stage pitch deck is the bedrock of your funding journey, focused on vision and potential. It should compellingly articulate your business idea, the problem you’re solving, and why your team is the one to do it. This section explores successful seed pitch deck examples, where early proof of concept and market validation still form the narrative’s crux.

Airbnb , founded by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk in 2008, was conceived as a platform to connect hosts and travelers worldwide. The Airbnb pitch deck originally pitched the company as AirBed&Breakfast. The company’s model resulted in a seed round of $600K, paving the path to them becoming a household name.

→ See Airbnb’s pitch deck

DocSend , a document management and tracking solution, was conceived by Russ Heddleston, Tony Cassanego, and Dave Koslow in 2013. Their vision was to simplify and secure the process of sharing business-critical documents—their great pitch deck describes the product as “Snapchat for documents!” The potential of their idea led to a seed round of $1.7M . They went on to be acquired by Dropbox for $165 million.

→ See Docsend’s pitch deck

3. Intercom

Intercom , co-founded by Eoghan McCabe, Des Traynor, Ciaran Lee, and David Barrett in 2011, was initially pitched to investors as a CRM tool and messaging platform for web businesses. Their pitch attracted a $1M seed investment. Their pitch deck emphasizes how their platform supports customer growth and engagement, describing it as a “simple install like Google Analytics”

→ See Intercom’s pitch deck

4. Coinbase

In 2012, Brian Armstrong and Fred Ehrsam co-founded Coinbase to create a secure and accessible platform for trading cryptocurrencies. As one of the early entrants in the crypto market, Coinbase raised $600K, initially presenting its pitch deck at YCombinaotor Demo Day.

→ See Coinbase’s pitch deck

Canva, founded in Australia by Melanie Perkins, Cliff Obrecht, and Cameron Adams in 2012, set out to revolutionize graphic design by making it accessible to everyone. Their platform attracted significant attention, leading to a seed funding round of $1.6M.

→ See Canva’s pitch deck

Series A pitch deck examples

By the Series A stage, the emphasis of your pitch deck shifts from potential to proof. This means showing traction, product-market fit, and a clear path to revenue. This section delves into successful pitch decks from companies raising their Series A.

Front, co-founded by Mathilde Collin and Laurent Perrin in 2014, sought to streamline email management with a shared inbox for teams. Selling investors on their track record for improving workplace collaboration, Front’s Series A raised $10M.

→ See Front’s pitch deck

Equals , co-founded by Bobby Pinero and Ben McRedmond in 2021, aims to modernize spreadsheets for better data analysis. In its pitch deck, the company notes its Series A will accelerate its go-to-market strategy and increase its research and development. The company raised $16M in a Series A round.

“Hone in on the ‘hero’ data points that drive the overall narrative of your startup,” says Pinero, advising fellow founders on pitching investors. “Make sure that every chart is digestible at a glance with a single takeaway that reinforces the story.”

→ See Equals’ pitch deck

8. Carta (eShares)

Carta , co-founded by Henry Ward and Manu Kumar in 2012 as eShares, provides a platform for companies to manage equity and ownership. The company memorably described itself on its pitch deck as ”capturing the next generation of IPOS.” Their company attracted a Series A investment of $7M for further platform development.

→ See Carta’s pitch deck

9. Crossbeam

Crossbeam , a collaborative data platform Robert Moore and Buck Ryan co-founded in 2018, streamlines partnerships and integrations. Their “Why now” slide outlines their timing is ideal due to the rise of APIs and the rise of enterprise SaaS adoption and more factors. They secured $12.5M in Series A funding from FirstMark Capital, Salesforce Ventures, and HubSpot Ventures.

→ See Crossbeam’s pitch deck

MURAL , a digital workspace for visual collaboration, was co-founded by Mariano Suarez-Battan, Patricio Jutard, and Agustin Soler in 2011. The problem slide in their presentation slide deck outlines current problems with team collaboration, setting them up to explain the product’s benefits. They raised $23M in Series A funding to develop their solution for remote work.

→ See MURAL’s pitch deck

Series B pitch deck examples

Series B pitch decks move beyond proving the concept to displaying a strategy for substantial expansion. In this pitch deck example, they emphasize robust revenue streams, expanding market share, and the route to profitability. This section analyzes Series B startup pitch deck examples, illustrating strategic growth and development plans to attract more significant investment.

11. LinkedIn

LinkedIn was co-founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant in 2003 as a professional networking platform. The company raised $20M in its Series B round and was eventually acquired by Microsoft for $26.2B.

“Take competition against your potential revenue streams seriously,” says Hoffman in a breakdown of their LinkedIn pitch deck to help founders. “Being detailed about your competition, especially listing the specific companies, helps increase investor confidence.”

→ See LinkedIn’s pitch deck

12. Mixpanel

Mixpanel , co-founded by Suhail Doshi and Tim Trefren in 2009, is an advanced analytics platform to help businesses track user interactions with web and mobile applications. Their presentation can be a robust pitch deck template for founders—their business attracted a $10.25M Series B investment.

→ See Mixpanel’s pitch deck

Brex , a fintech company offering business credit card solutions, was co-founded by Henrique Dubugras and Pedro Franceschi in 2017. Their pitch deck outlined their continued growth potential and how they planned to retain existing users—Brex’s Series B round with a $57M investment.

→ See Brex’s pitch deck

14. Secureframe

Secureframe , co-founded by Shrav Mehta and Natasja Nielsen in 2020, aims to simplify business compliance. They used their own pitch deck presentation to demonstrate their progress since their inception, citing over 80 employees and over 100 integrations—their mission to make security and compliance accessible led to a $56M Series B round.

→ See Secureframe’s pitch deck

Stytch , an all-in-one platform for modern authentication, was co-founded by Reed McGinley-Stempel and Julianna Lamb in 2019. Their investor pitch deck outlined their vision for the future of authentication, outlining the current password problems. They raised a $90M Series B at a $1B valuation.

→ See Stytch’s pitch deck

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Expert business plan and financial models

Startup Pitch Deck: the Roadmap Slide [+ Examples]

• September 12, 2022
• Pitch deck , Tutorials

Are you building a pitch deck for your startup? Make sure to include in your pitch deck a strong roadmap slide to show investors what are your future plans, step by step.

In this  series of articles  we show you how to create a stunning pitch deck for your startup.

The Roadmap slide explained

The roadmap slide tells investors where you are going and how is product going to evolve in the future. You can either keep it high-level (e.g. your long-term strategy) or more detailed (e.g. the pipeline of the near-future product features).

Investors do not just invest in your product as it is today. For example, you might only have developed a MVP with limited features for  early-adopters  while your product could be tweaked and serve a much larger customer base in the future.

We recommend to keep roadmap high-level and do not fall into specifics. Common roadmap elements can be:

• Launch of MVP (if not already launched)
• Launch of a new product / feature
• Hiring specific employees (or teams)
• Expansion in a new geography
• Partnerships with companies / institutions

What about your product pipeline?

Product pipeline can be great to add in your pitch deck, if you keep it simple though.

Indeed, your pitch deck is designed for investors, who might not be engineers. So avoid at all cost to go into too many details: your pitch deck isn’t your product manager’s weekly presentation to engineers. 

If you choose to include a product pipeline, you may also include it in appendix instead of the roadmap. If you do, we recommend you make the 2 slides separate and do the following:

• Roadmap slide : high-level, long term plans, included in the core presentation
• Pipeline slide : detailed, short-term (next 24 months for example), included in appendix

For the product pipeline: instead of features, focus on the additional benefits and customer segments you might target  as such. For instance, if you plan to launch a messaging feature, focus on the fact it will open new growth opportunities (e.g. network effects).

Download an expert-built 150+ slides pitch deck template

A Few Examples Of Our Pitch Deck Roadmap Slides

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Privacy Overview

10 key elements of a successful startup pitch deck, with real examples from founders and backed by investors

• Allison Byers, CEO of Scroobious, a new video-pitching platform for entrepreneurs, shared with Business Insider the 10 most important elements of a startup pitch deck.
• She collected these elements from hundreds of pitch deck iterations and presentations and ran them by a large network of investors to get their insights.
• A good pitch deck should start with a concise mission statement or origin story, outline a problem, and offer a clear solution.
• Back up your proposal with market sizing, competitive analysis, and go-to-market and customer acquisition strategies. 
• Investors will want to know more about you, so make sure to insert slides that detail your background and your team's expertise and end with a thank you and your contact information.
• Visit Business Insider's homepage for more stories .

What do investors want to see in startup pitch decks? For founders seeking funding for their companies, that's the million-dollar (or multimillion-dollar) question. 

And it's one Allison Byers, CEO of Scroobious , a new video pitching-platform for entrepreneurs , has set out to answer — for herself and for her community of startup founders.

After years of gathering personal pitching experience — first as the copresident and director of startup medical device company Digital Cognition Technologies (DCT) , where she successfully helped raise $9.6 million for the company, and later by conducting market research on pitching and interviewing early-stage investors as groundwork for her current startup — Byers came up with 10 elements investors are looking to see covered in pitch decks.

"This was the result of hundreds of pitch deck iterations and no less than 100 pitch presentations," Byers told Business Insider. She then put this list in front of dozens of investors, including angel, VC, private equity, and family office investors, asking if the slides covered what they wanted to see.

"The diverse set of investors I spoke with overwhelmingly supported this structure, and while no deck will make everyone happy, I believe these are the core elements to satisfy most," she said.

Here's a breakdown of the 10 key elements, with visual examples from real pitch decks.

1. A mission, vision, or origin story

The best mission statements are straightforward and take the guesswork out of what it is exactly the startup does. These first few slides are also a great place to share the company's origin story — the reason for creating the company, a personal connection to a problem, and the founder's expertise.

"How would you explain what your company does to a third grader?" Byers said. "Use that language on your slide and in your presentation."

Testing out a potential mission statement on friends and family and asking them to describe what your company does can also help. Most likely, they'll restate your mission in even simpler terms. If they don't, they were likely so confused by what you said they tuned out when you were talking.

A great example of a strong mission statement comes from participating Scroobious beta founder Demetri Harrison , founder and CEO of on-demand haircut and styling company Tunsure .

"He had crafted a vision statement in a format he thought investors wanted to see, but it was generalized and didn't convey the root of his vision for his company," Byers said. "We got to the heart of his origin story and put his mission in language anyone can understand and relate to."

2. The problem

Founders have the unenviable job of convincing investors the problem they're looking to solve is real and needs to be addressed ASAP.

To do that, Byers suggested quantifying the problem in terms of dollars or other figures. 

As with the mission statement, these pain points need to be addressed in plain language that's accessible to the average individual.

"It can also be good to phrase the problem in terms of the opportunity it presents," Byers said.

Take the following example from another beta member, Malinda Coler , founder and CEO of online learning and coaching platform LessonsUp .

"We modified the text to simple sentences that many people will personally relate to and added a statistic that calls out the problem in an acute way," Byers said.

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She cautioned that too much data can be overwhelming to potential investors, so striking a balance is key.

"I struggled with this myself," Byers said. "There is a mountain of data highlighting both the funding gap for diverse founders and also the opportunity that exists for investors to fund an undervalued asset class."

"I was presenting so much data that it dampened the impact," she added.

"Pairing a powerful statement with a single supporting data point draws more attention," she said.

3. The solution you offer 

Once founders nail describing the problem, the solution they offer has to tie back to the pain points presented. This slide is a good place to include screenshots or illustrations that visually explain what your company offers.

"Don't make the investor do the work of tying your narrative together," Byers said.

"Most people, investors included, aren't familiar with your industry or terminology and often won't ask if it's assumed they should already know what something means," she added. "Write out acronyms and simplify your language, even if you're dealing with complicated science or technology."

While the examples of the before and after Byers shared from beta member Joel Francois , cofounder and CEO of offline marketing engagement platform Helius Power , look similar, there's one key difference. 

"We added powerful header statements throughout his deck for a strong narrative that creates a continuous flow among his sections," she said. "This headline statement directly follows the previous slide that outlines the problem."

4. The business model and how you'll make money 

Here, founders have to explain who their customers are and how they plan to monetize their business. If there are multiple customer types, executives will need to plan what each group will be charged.

"Investors want to know that you understand your primary revenue sources and the cash-flow implications of your business model," Byers said. She recommended that founders arrange their business model slides before their market size slides.

"Investors need the context of how you make money and what your average revenue per customer is to understand where your market size numbers come from," she said.

5. The market size 

This is a slide many founders often overlook — and if they do put something together, it often misses the mark.

Byers said that many take a "top-down approach," such as, "The cosmetics market is $X billions. If we capture just X%, it's a $X billion opportunity."

"This isn't convincing to investors and it isn't particular to your business," she said.

Instead, startups should focus on a "bottom-up" approach to market sizing. This means doing the following:

• Define what the total addressable market is in a way that's relevant and concludes there's a big enough audience for a return on investment.
• Provide an estimate of the sizes of the "serviceable" market — that is, people who can be reached — and "obtainable" market — that is, people who can be convinced to become customers — which should guide the company's focus for the next 12 to 18 months.

6. The competition 

How your company's offering stands out compared to options already available in the marketplace — that's what a competition slide should be able to convey, at a glance. 

Per Scroobious, a competitor "matrix" should:

• Include information about the founder's startup in the first column, followed by four to five of the most relevant competitors in the next columns
• List the tangible benefits of each company for the customer so they're clear to non-industry audiences

Byers shared the following competitor slide from Anna Western , founder and CEO of the visual bookmarking tool Prism .

"Her competitor choices communicate where she sees her product in the existing landscape and her customer benefits are distinct and easy to understand," Byers said.

7. An explanation of why your company is needed now 

Investors want to know how founders can directly address the needs and realities that exist due to COVID-19 and the related economic and social circumstances that have resulted, Byers said.

"Emphasize how your solution is accelerated by the world today, but not defined or dependent on it," she said. "We are living through surreal times, but today's restrictions aren't permanent."

Byers shared a slide from a Scroobious beta member, Quinn Wang , founder and CEO of Quadrant Eye , a company that offers remote eye exams, that communicates how her company is addressing a problem caused by the pandemic while also demonstrating how it can stay relevant in the long term.

This portion of the deck is also a great place to share any proof of concept or momentum, Byers said.

8. The go-to-market and customer acquisition strategy

Founders don't benefit from listing generic marketing tactics, such as social media ads, partnerships, or word-of-mouth marketing — but there's also no need to go too deep into the weeds and illustrate what your marketing spend will be per channel, Byers said. 

The goal instead should be to present the specific, relevant channels that are unique to your business.

As an example of this, Byers pointed to financial modeling platform MRGN 's go-to-market slides from their pitch deck.

"Keep in mind that your selling strategy should align with the lifetime value of your customer," she said. "If your customers have a high average revenue potential, higher cost channels like strategic partnerships make sense. If your customers have a low average revenue, your acquisition costs also need to be low."

9. Team and founder fit 

The earlier stage the startup is in, the bigger the bet investors are taking on the founding leadership team to take the financial backing and deliver on the stated mission with a return on investment.

"You need to convince an investor that they should trust you with their money," Byers said. "You may have described your origin story at the start of your presentation, but this is your chance to state why you and your team are the right people to be building your solution to the problem."

The CEO recommended making use of bullets that get straight to the point and highlight key experience. She suggested addressing the following questions:

• What knowledge and skills have you developed that make you a fit for the task? 
• How are you supplementing what you have to offer with other team members or advisors?

"Be sure to communicate your knowledge or connection to the users of your solution as well as your skill set," Byers said. "This is particularly important for underrepresented founders, whose solutions might serve segments where investors don't have the first-hand experience."

10. A thank you with your contact information

You've made it to the end of your pitch deck. Now what? Simple: Include a thank you note, contact information, and any appropriate social media handles.

"When you are presenting, be sincere when you thank the investors," Byers said. "The importance of your passion and authenticity can't be overstated."

Ultimately, founders are the experts of their own businesses, not investors. And a winning deck comes down to not just simply addressing what the investor wants to hear, but delivering a "key value proposition," she said.

"Telling your story in a way that is authentic and meaningful to you will always win over trying to tell the story you think someone else wants to hear," Byers added.

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• Presentations
• Pitch Decks

New PowerPoint Pitch Deck Templates (From Envato Elements - For 2024)

It’s challenging to craft a compelling investor pitch PowerPoint template. You need a narrative that resonates with slides designs that engage and don’t overwhelm.

Your PPT deck must: showcase your team, the problem and your innovative solution . It must include your business plan and financial evidence for investors to know.

Here's a handful of the best new PowerPoint business plan pitch deck templates. These are trending on Envato Elements:

1. Startup Pitch Deck Template for PowerPoint

First, let's look at this investor presentation template for PowerPoint that has all the elements a winning pitch needs. Its premium look and design are perfect for professionals and entrepreneurs. The business plan PPT template's features speak for themselves:

• Google Slides and PPTX files
• 30 total slides
• fully editable elements
• documentation file

2. Pitch Deck - Business Plan Template for PowerPoint

Check out this P owerPoint pitch deck template. These creative slides designs are ready to customize for your business pitch presentation. You'll find many professional PPT slides, graphs, charts, tables, and diagrams. As for its features:

• over 100 unique slides
• full HD resolution
• 16:9 widescreen aspect ratio
• free updates and support

Use this great business pitch presentation example. Chowcase how your ideas are ready for success.

3. Fintech - Startup Pitch Deck Template PPT Presentation

Use this Fintech Startup presentation template for your startup company presentation. These slide designs have unique designs styles. They also use stand out colors and modern gradients. The pitch deck template PPT download includes:

• 40 unique slides
• 16:9 slide format
• 7 pre-made color variations

Impress investors with a revenue business model slide pitch deck.

4. Startup Pitch Deck PowerPoint Template

Are you preparing a business pitch deck for an investor? This startup pitch PowerPoint template is one of the best choices. It comes packed with all the slides a startup business plan PPT presentation needs:

• 200 total slides
• dark and light versions
• over 4000 vector icons

5. Farand - Pitch Deck PowerPoint Template

Use this great startup presentation template for your next pitch. It's a great PowerPoint pitch deck template. The PPT deck includes:

• 40 Master Slide layouts
• resizable and editable graphics
• content placeholders
• mockup devices

Trust in this investor pitch PowerPoint template!

6. Maven - Pitch Deck Template for PowerPoint

Maven is an elegant and modern creative business slide deck. Is perfect for agencies and other projects. Choose the layout that works best for your business proposal deck.

See what you'll get in this complete business pitch PowerPoint template:

• 100 gorgeous layouts
• based on Master Slides
• 16:9 aspect ratio

7. Corporate Infographic Business Plan Template for PowerPoint

Try this business pitch presentation template if you want to impress your audience. This pitch deck template comes with detailed infographics to put a powerful business plan deck together. 

This business plan template for PowerPoint includes:

• 1000+ slides
• animated slides
• over 1000 vector icons

Customize this download for your business model slides.

8. MakeIT - Business Plan PPT Template

Use the MakeIT template for both business presentations as well as to make pitch decks. The template is very customizable and features a modern and versatile design. It includes:

• 150 unique slides
• 5 pre-made color variations
• handcrafted infographics
• editable and resizable graphics

This business plan PPT template is suitable for IT startups and IT companies.

9. Sales Pitch Deck Template for PPT

This premium business pitch presentation template is great for sales and pitch presentations. Its modern and clean design makes it a versatile option. It works for an elevator pitch PowerPoint presentation. Also use it for a pitch deck with a pitch deck revenue model slide. On top of that, the template includes:

• seven color options
• 4:3 and 16:9 aspect ratios

10. Union - Pitch Deck PowerPoint Template

This is one of the best business plan templates for PPT. It's a top-notch business proposal pitch deck template that has what you need to create a powerful and winning presentation. This template comes with:

• 50 unique and professional slides
• 2 theme variations
• vector shape illustrations
• easy-to-edit graphs, charts, tables, diagrams

11. Business Overview - Business Plan Template for PPT

This premium template has a classic and versatile look. It comes with image placeholders to quickly customize your content. A great option for an investor pitch PowerPoint template. It has:

• 30 unique slides
• HD resolution
• elegant slide transitions
• infographics and graphs

Use this PowerPoint pitch deck template to showcase what your business is all about.

12. Subtle - PowerPoint Pitch Deck Template

Subtle is a unique and beautifully design pitch template ideal to put together and elevator pitch PowerPoint. It comes with:

• 36 fully editable slides
• easy customization options
• Google Fonts used

It's a great option for creative industries looking for investment to take their business to the next level.

13. Pitch Werk - Elegant PowerPoint Pitch Template Deck

You can create your professional slide deck quickly thanks to this easy-to-use PowerPoint template. Every object in this presentation design is fully editable in PowerPoint. Check out some of its highlights:

• more 100 unique slides
• 5 pre-made color schemes
• PDF documentation included

14. Tsaly - PowerPoint Pitch Deck Template

Tsaly is a modern startup PowerPoint template with a contemporary design. It's made for a digital startup that’s got one both feet in the future. There’s a compelling mix of simplicity and high end design. This pitch PowerPoint template is packed with:

• drag-and-drop editing
• media placeholders

15. Jozeka - Investor Pitch Deck PowerPoint Template

Are you pitching a fresh business plan and need a business model slides template? This PowerPoint slide deck is designed to appeal to investors. It features:

• 60 slides with a polished design that’s contemporary, colorful, and clean
• light and dark variations
• RGB color moders
• hundreds of icons and polished data visualizations

16. Startup Pitch Deck PowerPoint Template

With all the features in this template, you’ll have your PowerPoint pitch deck ready in no time:

• 30 slides designs and many layout options
• dark and light color theme variations
• icon variations

With this flexible design you can craft a presentation that hits all the key points. Showcase your business plan presentation. Illustrate how your company offers solutions to complex problems. Present exactly the data that'll secure venture capital.

17. Up! - Pitch Deck and Business Plan Template for PPT

If you're looking for a modern business pitch presentation template for your company, Up! is the right choice. Its high contrast color palette along with its subtle gradient applications makes it look almost futuristic. The features only add to its allure:

• 35 total slides
• free web fonts

18. Business Proposal Presentation PowerPoint Template

This business pitch presentation template is ideal to tell your company story. This classic proposal deck keeps things simple and to the point with its "to the point" layout. Its highlights include:

• 15 total slides
• based on Master Slides for easy editing
• documentation included

19. PLUSS - Elevator Pitch Deck Template for PowerPoint

This is a pitch PowerPoint presentation template bundle that includes:

• three sets of PPT designs and 32 slides
• 16:9 landscape slide forma
• fully customizable elements

If you need a number of style and presentation options, with high quality design, and minimal aesthetic, then this bundle is a great deal.

20. Startia - Business Pitch Presentation Example

Startia is an excellent proposal deck template for startups and companies looking to grow. Wow investors with a fresh business plan deck that has everything you need, like:

• 30 slide designs

Highlight the market you’re targeting and pitch your business concept to potential investors.

21. StartUp Business Plan PPT Template

This startup pitch deck template for PowerPoint offers a quick and stunning way to show off your ideas. Inspired in a 2009 pitch deck classic, this business pitch presentation template has:

• Keynote, Google Slides, and PowerPoint files
• functional and modern design
• documentation

22. Lanzo - PowerPoint Pitch Deck Template

If you need a creative deck to feature your new startup to investors, Lanzo is a stunning business presentation template design. It's got:

• 16:9 widescreen slide format
• proper documentation

This startup presentation template also has inventive design features like high contrast data charts.

23. Quint Pitch Deck PowerPoint Template

You can't help but to feel a sense of trust as your browse through Quint's slides. This is a clean slide deck template, with a unique color palette. This premium business plan deck includes:

• 30 unique slide designs
• resizable vector elements

24. Business Plan Template for PowerPoint Presentations

This modern business plan template for PowerPoint is versatile. Use it for many types of businesses that are reaching out to potential investors. This investor presentation template set has:

• more than 30 slides
• high-quality resolution
• device mockups

25. Pitch Deck Ready Business Plan Template for PPT

One of my favorite features in this pitch deck template for PowerPoint is its unique geometric slide layouts. It includes:

• 150 total slides
• 5 color pre-made schemes

This template will increase your chances of investment and support.

26. Pitchmo - Creative Pitch Deck PowerPoint Template

Pitchmo offers a unique set of ideas to approach pitch deck template design. Plus, it comes with amazing features, such as: 

• PPT and PPTX files
• more than 30 unique slides
• free support

You'll also get access to a huge library of icons that help you highlight your information. Update them easily to create a sense of visual interest in your next pitch deck presentation.

27. Business Pro - Business Plan Template for PPT

Looking for different pitch deck templates? Why don't you try a minimal and aesthetic approach to the business model slide template?

This unique PPT deck will surprise your audience. You'll get:

• over 150 total slides
• pixel-perfect illustrations

28. Pro Business Pitch Presentation Example Template

The pitch deck proposal template hits all the stops when it comes to presenting a tight business proposal. It can be used in many industries to create a beautiful pitch deck and it comes with:

This is a premium template with a well though out color palette and structure.

29. Marketing Business Plan Template for PowerPoint

Already mapping out that marketing plan for your startup? This premium elevator pitch PowerPoint template offers all the best tools to display data. The startup presentation template includes:

• 36 slide designs
• light and dark color schemes
• fully editable infographics and maps
• vector icons and elements

30. Scofe - Business Model Slide Pitch Deck

Last but not least, check out this business pitch PowerPoint template. It's a minimal business slide deck with 45 creative slides. This business model slide pitch deck download also features:

• 16:9 widescreen ratio
• gallery and portfolio slides
• 700+ pixel-perfect icons

How to Make Startup PPT Pitch Deck Template Customizations Quickly

Premium PowerPoint pitch deck templates make startup PPT presentations easier. The best of these templates includes powerful placeholders that enable almost instant customization. 

When you’re creating your pitch deck, it’s important to use visual aids to get your message across.

Show off wordy slide after wordy slide and you’ll lose the audience in no time. But by using visuals, you keep them engaged and focused on you.

1. Customize Charts

Let’s begin by looking at a chart from Pitch Werk , a business plan PPT deck from Envato Elements.

Charts in PowerPoint work by linking directly to an embedded version of Excel. That's Microsoft’s spreadsheet software.

To edit a chart like this, right-click on one of the columns and select  Edit Data . An Excel window will pop up, and you can make edits to the chart labels and data. As you type in new values, the chart will adjust to match.

2. Customize Maps

Let’s say you want to showcase your business operations across the United States. You could make a list, but those are dull. Instead, try a color-coded map. Add color fill to states where you've got offices. 

To customize a map, simply right-click on a state. Then, click  Format Shape  in the drop-down. A sidebar will open over on the right side of your screen. Click  Fill,  then  Solid Fill,  and select a color from the chooser. Just like that, you can build a beautiful custom map.

3. Customize Device Mockups

They’re meant to demo your app or website by showing how it looks on a real device. Suppose you've got a mobile website that’s key to your pitch.

 The first step is to capture a screenshot on a mobile device, then transfer it to your computer. Once you’ve done that, the process is very simple. Simply click inside the image placeholder, browse to the screenshot, and click to insert it. Just like that, the image will drop onto the phone screen. It looks real and takes only seconds!

Remember, the best pitch deck templates are incredibly easy to customize and offer stunning features just like these. It’s up to your sense of creativity to bring them to life. All the tools you’ll need lie right at your fingertips.

5 Quick Pitch Deck (Startup Business Plan) Presentation Tips

Great startups, and exciting small business ideas don’t magically get funded. You've got to get out there and work hard for every dollar of investing you bring in. It’s challenging to get funding at any stage of your company.

1. Include Only What Investors Are Looking For

Investors have a never-ending stream of pitches they review on an ongoing basis. There’s an expected framework to professional and effective pitch decks, which you need to work within.

For most early-stage startups or innovative small businesses, just 10 to 15 slides is on target, but ten or less is better. You want to keep your presentation concise: more like a 10 to 15 minute short, than a feature-length movie.

Here are a few quick-fire, pitch deck tips to keep your business presentation on point—including exactly what investors want to see. 

2. Design Simple and Direct Pitch Deck Slides

Keep in mind that you don’t want to include much more than those ten or so slides in your initial pitch. The more information you try to pack into your pitch, the quicker it becomes confusing for investors.

Move your key data points to early in your deck, so you can grab attention quickly. Avoid trying to hit every nuance of your company's expected positioning.  

A great presentation focuses on the message you’re giving. Great design and visuals need to complement your message.

Consider using a PowerPoint business pitch template. It should have easy-to-use pitch deck slides already included. Here are three templates designed for presenting your business plan to investors:

• Pitch Werk - Simple PowerPoint Pitch Deck Template . If you need a simple and modern pitch deck template, this set of over 100 slide designs is a great choice. Whether you want to make a new business plan proposal or investor pitch deck.
• Business Plan PowerPoint Infographics . This is an attractive pitch PPT template with a modern design and all the slide layout choices a compelling pitch deck needs. With it you can create a perfect pitch backed by a great design.
• Vinue Business Plan . This is a versatile business plan template for PowerPoint that can be used for many business types looking to get investor funding. Learn how to customize this PowerPoint template , so you’re able to quickly prep your deck.

3. Deliver Your Message and Startup Story

What’s that key problem that you’re solving? What’s the competitive advantage that allows you to take advantage and move quickly? What’s the innovative way you’re doing this that'll disrupt the market?

Your pitch deck should be an overall narrative that communicates your startup’s story. User stories of how your company solves a problem for its target market are great.

Hit your big points in a clear way and avoid too much detail. You don’t need to overshare.

You can include appendixes if you deliver your deck out as a PDF. Your presentation is where you paint the big picture and spice it with just enough detail to pique interest.

Bottom line, don’t forget to ask for the money. Be really clear and specific about your ask and how you plan to use the funds.

Learn more about how to craft a compelling narrative and persuade with your PowerPoint presentation:

4. Focus on Company Growth

It's often said that investors focus on growth. Basically, you're trying to create a "fear of missing out." Showcase the side of your company that anyone would want to invest in.

That's why it helps to include a growth slide, particularly one with a chart and graph. Focus on a key metrics like new subscriptions or active users increment. 

5. Make an Ask at the End

The format of a pitch deck presentation implies you're going to make an "ask" of the audience. Make sure that slide gives the audience an option to jump on board with your company. 

Examples of "asks" that you might make at the end of a pitch deck presentation include:

• apply to open positions within your company as you search for talent to take things to the next level
• investment to get the critical funding it takes to keep your company running and growing
• introductions to others who can help you achieve your growth goals

5 Top Pitch Deck PowerPoint PPT Design Trends for 2024

If you want to make sure your pitch deck stands out, it has to be professional and modern. Keep the latest design trends in mind.

We've got the top 5 pitch deck PowerPoint trends for you to use. 

1. Contrasting Colors

Color plays an important role in any design. This year, combine two contrasting colors for the most impact. Take cues from this Simple Presentation template . It combines yellow and black to make your information stand out. 

2. Slides Don’t Have to Be White

The use of background images with color overlays or full colored backgrounds is trending. This trend is sure to make your pitch deck stand out and make it look more on brand. 

3. Consider Space On Your Data Slides

Key information must stand out. Follow this PowerPoint design trend. Leave plenty of space around your charts, graphs, and infographics. This will make it easier for your audience to remember key points and important information.

This Pitch Deck PowerPoint template makes great use of white space in its slides.

4. More Than One Font or Font Weight

For example, choose a serif font paired with a sans serif font. If you’re not sure what fonts go well together, consider experimenting with regular and bold font weight to add contrast. 

5. Get Creative With Shapes

Shapes are a great way to spice up the plain white background of any slide layout. But you don’t have to limit yourself to squares and circles. Experiment with other shape types as well as the position of the shape.

The Getta PowerPoint template does an excellent job of using shapes creatively.

Important PowerPoint Slides Every Pitch Deck (Business Plan Presentation) Needs

Building a business plan presentation? There are a few slides that you should always include. Each one's designed to help you communicate crucial details to potential investors. These really set the stage for your pitch and guide you to success.

• A strong intro. Any successful business proposal presentation has to start off by introducing your company and your team. In doing so, your audience can place faces with names and make an instant personal connection.
• Outline your goals . If you’re asking for funding, chances are you’ve got a big idea. This business plan PPT slide puts that idea front and center: it's a statement of exactly what you aim to accomplish.
• Highlight plans. Once you’ve stated your ideas and goals, it’s time to detail how you’ll accomplish them. This slide should include your core competencies, elements of your team that set your firm apart. Also focus on specific actions you plan to take to reach the objective.
• The revenue model. Any investor expects a healthy return. Here, you detail your path to profit. Be specific and honest and highlight both monetary totals and timelines.
• The funding pitch. Last but not least comes the reason for the business plan presentation. Here's where you outline your funding needs and make the crucial ask from investors. Again, focus on detailed plans for use of the money, and revisit earlier discussions about forecasted returns.

Sound overwhelming? It doesn’t have to be, thanks to amazing pitch deck templates from Envato Elements. These business pitch templates come with these slides—and countless others—ready for you to use. 

They’re professionally designed, so you can be sure to get top quality throughout. All you've got to do is drop in your own content!

Let’s take a closer look at Redeem , a pitch deck presentation from Envato Elements.

The Intro Slide

As you can see, this business plan PPT has an intro slide built in. You don’t have to worry about building slides from scratch, thanks to powerful templates like this.

The intro sets the stage for the entire presentation. Break free of being simply another pitch deck. Establish strong personal relationships with your audience. If they connect with the people behind your idea, they’re more likely to invest in it.

To add an image, you can simply select the Replace Image Here box, and drop in your own photo.

To change the text, triple-click on a line and type over it. It’s that easy!

The Growth & Revenue Slide

The best business plan templates for PPT include charts and graphs built in. These are especially useful when you need to share a lot of data in a clear and concise way.

Let’s look at the Revenue slide, which can be used to outline your financial growth strategy.

The centerpiece of the slide is the colorful bar graph. Some business model slides templates include detailed charts that can be edited with PowerPoint’s embedded Excel editor. You can click and drag on the bars to precisely scale them.

Be sure to swap out the legends and axis labels to fit your needs. And then tie everything together with a strong description. Using a chart like this is far more engaging than merely talking about numbers. 

The Investment Ask Slide

Finally, we come to the true reason for a business plan presentation: the funding ask. This is the moment that counts, and that pays. Here, you ask investors to trust in your vision with their dollars.

This slide is structured as a pricing table. But it’s also perfect for pitching a two-phase venture capital effort. 

Begin by adding a title and subtitle over on the right. Continue by labeling the two boxes with the names and timelines of your fundraising rounds. Substitute funding targets for the prices and wrap up by highlighting planned uses for the money.

These slides vividly show the value of using professional pitch deck templates. You've got more time to focus on your ideas, as you leave arduous slide design work to the experts!

Apply these tips and tricks to create complete pitch deck slides. Work with premium slides for pitch decks to close your next investment deal.

Find More Professional Pitch Deck Templates 

Now you know the most important slides every pitch deck needs. Let's look at some of our best business plan templates for PPT, Keynote and Google Slides: 

Common PowerPoint Pitch Deck Questions Answered (FAQ)

Making the best pitch PowerPoint presentation can be stressful, especially if you're just starting in this area. But don't worry, I'm here to help you with some of the most frequently asked questions:

1. What Types of Presentations Are There?

Before you even start working in PowerPoint, define what type of presentation you'll deliver. There are many types, and each will give you a different result. Here are the most common:

• Persuasive . Presentations that are designed to change the mind of the audience or impart your perspective.
• Decision-driven . Often found in the corporate world, these presentations provide a recommendation or path forward. 
• Introductory . An introductory presentation is the first point of contact. It basically showcases your business and work to potential clientele.
• Informative (educational) . With no ulterior motive, informative presentations are about showing knowledge or new ideas to an audience.

2. What Mistakes Should I Avoid When Making My Pitch Deck?

Doing a pitch presentation isn't as easy as it might sound. The top mistakes you should avoid are:

• Using animation effects on the slides . They tend to slow your presentation and distract your audience. Plus, most transition effects don't look professional so it's best to avoid them.
• Doing a long pitch . On average, we've got an attention span of less than 20 minutes on a task we're not motivated to complete. Keep this in mind for your presentation. If you stick to 20 minutes, it forces you to make your message more concise and you'll keep your audience engaged. 
• Having a weak conclusion . If you want your presentation to stick, don't go for a simple ending. By giving the notion you're wrapping up your presentation, only to conclude with an amazing fact, your message will stick better.

3. How Can I Make Slide Layouts in PowerPoint?

Technically, a layout is the combination and arrangement of the objects on a slide. In practice, the layout is a one-click starting point for your presentation and a real time-saver. That's why it's important to know how to create your own layouts and not limit yourself to the ones included in PowerPoint.

Learn all about it here:

4. What's the Right Size for My PPT Slides?

When you're projecting your finished presentation, you may find the slides appear cut off on the edges or boxed in on the screen. To prevent this, consider the size and aspect ratio of your presentation. 

The first step is to figure out in what device your presentation is most likely to appear on:

• laptop screens
• conference room projectors
• iPads and tablets
• widescreen or large format displays

Each display has a different aspect ratio that describes the width versus height of the screen. The same presentation will appear differently on each device because the aspect ratio varies. Check more about this topic here:

5. How Can I Work With Others in PowerPoint?

If you're working on a pitch deck presentation, chances are it's a team effort. So, you need to make a collaborative presentation. This way, all the members can work on it at the same time. 

Thankfully, Microsoft PowerPoint has added many collaborative, online features in its recent versions. It's very easy to learn how to share a pitch PowerPoint here:

Learn More About How to Make Great Investor Pitch Deck Presentations

When you're building a business plan in PowerPoint, there are tons of tools available. Using a business pitch template is a surefire step to save time and focus on the content.

There are also helpful resources to learn from pitch deck pros, right here on Tuts+. I recommend checking out our guide. How to Make Great Pitch Decks (Startup Presentation Guide) is a comprehensive resource.

Check out the resources below for more articles and tips to build your best pitch deck yet:

Download Our Free PDF eBook on Making Great Presentations

We've got the perfect complement to a professional PowerPoint template. This will help you learn how to write, design, and deliver great presentations.

Download  The Complete Guide to Making Great Presentations for FREE. Just subscribe to the Tuts+ Business newsletter. Get your ideas formed into a powerful presentation that'll move your audience. 

Best PowerPoint Pitch Deck Templates on Envato Elements (With Unlimited Use)

You can find hundreds of the best PowerPoint pitch deck templates on Envato Elements. Premium pitch deck PowerPoint templates from Envato Elements are designed for business plan presentations.

Need the best pitch deck template for PowerPoint that you can customize quickly? We've got the best ones to work with in this article.

PowerPoint Pitch Decks

These business model slide pitch decks for PowerPoint have unique designs choose from. You can use them to showcase the concepts in your PowerPoint pitch deck with pre-built slides for your:

• business plan
• product vision
• business model
• market size
• infographics

A PowerPoint pitch deck template will save you hours of design work. Add your business ideas and key data to these business plan PPT slides. Prep your business pitch template, and get ready to win over investors!

Subscribe to Envato Elements and download as many premium PPT pitch decks as you want. All for one low monthly price!

Not only that, but you get access to thousands of premium creative assets. Find logo templates, graphics, royalty-free music, and more!

Plus, now Envato Elements has introduced an AI-powered search feature ! This new tool allows you to input a description of your project to effortlessly locate the finest human-crafted resources. 

Start experimenting with this enhanced search tool! Discover the ideal pitch deck PowerPoint templates for your business plan presentations.

Grab the Best Pitch Deck Template for PowerPoint Today!

Put one of the designs above to use now. Or check out the wide variety of PowerPoint slide deck templates available for sale on Envato Elements. We've got the best PPT decks and business plan PPT templates  and innovative new pitch deck designs to choose from. 

Grab a quality business plan template for PowerPoint today. Learn how to customize it quickly, and use it to help secure the investor funding you need for your startup or small business!

Editorial Note :  This post has been updated with contributions from Lex Soto ,  Brenda Barron , Maria Villanueva and Dacia Egurrola . Maria is the Associate Editor of the Tuts+ Design channel. Brenda is a freelance instructor for Envato Tuts+. Lex and Dacia are staff writers for Envato Tuts+.

Presentation Examples: Inspiring Ideas for Different Types of Presentations

When preparing for a presentation, it can be immensely helpful to look at examples for inspiration. Different situations require different approaches—whether you’re pitching a new idea to investors, presenting a strategy to your team, or educating an audience at a conference. In this blog post, we’ll explore presentation examples across various categories, breaking down how each can be structured for maximum impact.

By examining these examples, you’ll gain insights on how to tailor your own presentation based on your objectives and audience.

1. Business Pitch Presentation Example: The Investor Pitch

An investor pitch aims to secure funding by convincing potential investors that your business is a solid opportunity. It needs to be concise, compelling, and data-driven.

Key Components:

• Problem Statement: Start by highlighting a clear problem in the market that your product or service solves.
• Solution and Value Proposition: Clearly explain how your offering addresses the problem and what sets it apart from competitors.
• Market Opportunity: Provide data on the market size, growth potential, and target audience.
• Business Model: Outline how your business makes money and its scalability.
• Traction and Milestones: Showcase your progress so far, such as revenue growth, customer acquisition, or partnerships.
• Funding Ask and Use of Proceeds: Specify how much funding you’re seeking and how you plan to use it.

Example Structure:

• Slide 1: Introduction with a compelling statistic or quote about the industry.
• Slide 2: Problem statement illustrated by customer pain points.
• Slide 3: Solution overview with visuals of your product or service.
• Slide 4: Market opportunity with key figures and growth trends.
• Slide 5: Business model explanation with revenue streams and pricing strategy.
• Slide 6: Traction, including growth charts, testimonials, or case studies.
• Slide 7: Funding request and breakdown of how funds will be allocated.

2. Sales Presentation Example: Closing a Deal with a Client

A sales presentation should focus on understanding your client’s needs and presenting your product or service as the ideal solution. It needs to be persuasive, highlighting the benefits and outcomes your offering provides.

• Understanding the Client’s Pain Points: Begin by discussing the challenges your client faces and what they’re hoping to achieve.
• Tailored Solution: Customize your pitch to show how your offering directly solves their specific problems.
• Benefits and ROI: Highlight the key benefits and the return on investment your client can expect.
• Case Studies and Testimonials: Provide examples of similar clients who’ve seen success with your solution.
• Next Steps and Call to Action: Clearly outline the next steps, whether it’s scheduling a demo, signing a contract, or a follow-up meeting.
• Slide 1: Client-specific introduction with their pain points and goals.
• Slide 2: Overview of your product or service, focusing on features that matter most to the client.
• Slide 3: Detailed benefit breakdown with visuals showing outcomes and results.
• Slide 4: Case study of a similar client, highlighting the problem, solution, and positive results.
• Slide 5: ROI analysis with projections tailored to the client’s business.
• Slide 6: Call to action, clearly stating the next steps or decision points.

3. Strategy Presentation Example: Presenting a New Business Strategy to Executives

A strategy presentation is about communicating a clear vision and plan for achieving specific goals. When presenting to executives, it’s crucial to be concise, data-driven, and aligned with business objectives.

• Executive Summary: Begin with a high-level overview of the strategy and its importance.
• Current Situation Analysis: Analyze the current landscape, including strengths, weaknesses, opportunities, and threats (SWOT).
• Strategic Objectives: Clearly define the goals and objectives of the strategy.
• Action Plan: Break down the steps, initiatives, and timelines needed to achieve the objectives.
• Resource Allocation: Highlight the resources (people, budget, technology) required for implementation.
• Risk and Mitigation: Address potential risks and how they’ll be managed.
• KPIs and Metrics: Define how success will be measured and monitored.
• Slide 1: Executive summary with a bold statement about the strategy’s potential impact.
• Slide 2: SWOT analysis or current situation overview.
• Slide 3: Strategic objectives, laid out as clear, measurable goals.
• Slide 4: Action plan timeline, including major milestones and deliverables.
• Slide 5: Resource allocation, specifying budget and team responsibilities.
• Slide 6: Risk assessment and contingency plans.
• Slide 7: Key performance indicators and how progress will be tracked.

4. Educational Presentation Example: Teaching a Concept to Students

An educational presentation is about breaking down complex information into digestible parts. The goal is to inform and engage, making sure your audience walks away with a solid understanding of the subject.

• Introduction to the Topic: Provide a clear overview of what the audience will learn and why it’s important.
• Key Concepts Explained: Break the content into bite-sized sections, with each section covering a key concept.
• Visual Aids and Examples: Use diagrams, charts, and examples to clarify and reinforce key points.
• Interactive Elements: Incorporate quizzes, polls, or discussions to check for understanding and maintain engagement.
• Summary and Review: Recap the key concepts and answer any questions the audience might have.
• Slide 1: Topic introduction with a statement of objectives (e.g., “Today, we’ll explore the fundamentals of digital marketing”).
• Slide 2: Breakdown of the first key concept with visuals and a real-world example.
• Slide 3: Explanation of the second concept, including a brief interactive activity (e.g., a poll or quiz).
• Slide 4: Visual demonstration or case study related to the topic.
• Slide 5: Summary slide recapping the main points and next steps for further learning.
• Slide 6: Open the floor for questions and discussion.

5. Motivational Presentation Example: Inspiring an Audience to Take Action

A motivational presentation aims to inspire and energize the audience. Whether you’re speaking at a conference or leading a team meeting, the goal is to evoke emotion and drive people to take action.

• Personal Story or Anecdote: Start with a relatable story that sets the tone and connects with the audience.
• Core Message or Theme: Define the central message that you want the audience to take away.
• Powerful Examples or Quotes: Use impactful quotes or stories to reinforce your message and add emotional weight.
• Call to Action: Clearly communicate what you want the audience to do next, and why it matters.
• Closing with a Memorable Statement: End with a statement that lingers in the minds of your audience.
• Slide 1: Opening with a powerful quote or a story that resonates with the audience.
• Slide 2: Introduce the core message or theme (e.g., “The Power of Resilience in Overcoming Adversity”).
• Slide 3: Share a personal experience or example that illustrates your message.
• Slide 4: Reinforce the theme with a memorable quote or an inspiring example from history.
• Slide 5: Call to action, urging the audience to apply what they’ve learned or commit to change.
• Slide 6: Closing with a motivational statement or vision for the future.

Great presentations are built on a foundation of clear structure, relevant content, and a deep understanding of your audience’s needs. By examining these examples and tailoring your approach to fit your specific context, you can create presentations that are impactful, persuasive, and memorable. Whether you’re pitching, educating, or inspiring, having a well-organized presentation outline will give you the confidence and clarity needed to deliver your message effectively.

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6 Tips for Writing a Sales Elevator Pitch as a Small Business Owner

That brings us to the concept of the elevator pitch. In this article, we’ll explore what an elevator pitch is, why it’s essential, and how you can craft one that really sells your business. We’ll also share tips to help you perfect your pitch to make a lasting impression.

What is an Elevator Pitch?

Let’s get the basics out of the way first. If you’ve ever watched the TV show “Shark Tank,” you already know what an elevator pitch is. For those who haven’t, an elevator pitch is a short, snappy summary of your business that you can deliver in about 20-30 seconds – the time it takes for an elevator ride.

It’s like the logline in the movie industry, a one-sentence summary that hooks people and makes them want to know more.

To give you an idea, here are some famous sales elevator pitch examples:

• Airbnb: “Airbnb helps people list and book unique accommodations around the world, whether it’s a room in someone’s home, an apartment, a villa, or even an igloo.”
• Uber: “Uber is an on-demand transportation service that allows consumers to request a ride using a mobile app. The app shows available drivers nearby and gives accurate arrival times and fare estimates.”
• Slack: “Slack brings all your business communication together in one place to help teams collaborate easier and get more done.”

Step 1 of 3

What is your zipcode, what is your business name.

• Business name *

Last step. What is your business info?

• Comments This field is for validation purposes and should be left unchanged.

Why You Should Refine Your Elevator Pitch

Now, as a small business owner, you may not be appearing on TV pitching your business to the likes of Mark Cuban, Daymond John, and Lori Greiner. But that doesn’t mean you don’t need an elevator pitch.

First, you never know when you’ll meet someone interested in your business or a potential investor. It could be at a networking event, a local business meetup, or even in line at the grocery store. Having a polished elevator pitch ready means you’re always prepared to make a great first impression.

Secondly, writing a sales elevator pitch will help refine your business concept and goals. When you’re knee-deep in the day-to-day operations, it’s easy to lose sight of the big picture. Working on your pitch forces you to zoom out and focus on what matters.

It’s a great exercise to narrow down your unique selling points and target audience. Let’s say you run a med spa that offers various services but has a core focus on anti-aging treatments. With all the new services you’ve added over time, you might have forgotten your roots. An elevator pitch exercise will remind you of your initial goal and refocus.

In short, even if you don’t end up pitching to investors, an elevator pitch can help you get to know yourself (or your business) better. It’s like a mirror that reflects the essence of your business.

6 Tips to Perfect Your Sales Elevator Pitch

There’s an art to crafting compelling elevator pitches. It’s not just about cramming as much information as possible into 30 seconds. It’s about hitting the right notes and leaving a lasting impression. Let’s explore six sales elevator pitch tips to help you do that.

Know Your Goals and Target Audience

One of the most commonly forgotten elements in a pitch is the goals and audience. People often focus on the idea or the product and forget to mention who they’re targeting and what they’re ultimately trying to achieve.

When working on your elevator pitch, clearly define your target audience and the goals you’ve set for your business. This shows whoever’s listening that you have a clear understanding of your market and what you hope to achieve.

Remember, goals also extend beyond business objectives. You should also know the goal of your pitch. Are you looking for new investors or a partner, or are you simply trying to network and make connections? Knowing this will help you tailor your pitch accordingly.

Highlight Your Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from competitors. It doesn’t matter if you’re offering a service that others are offering, like legal counsel. There should be something that makes your law cabinet stand out. Maybe you specialize in a specific type of law, and that’s your USP. Or maybe you offer competitive pricing or a unique approach to legal services.

This USP should be front and center in your elevator pitch.

Follow the Traditional Sales Elevator Pitch Template

While we won’t suggest starting with the cliché “Has this ever happened to you?”, using a template helps guide you to include all essential pitch elements:

Here’s an example of a traditional template: “Hello, my name is [name], and I am the founder/CEO of [business]. Our business offers [product/service] for [target audience] to solve [problem/pain point]. We have seen success by [unique selling point/competitive advantage] and are looking for investment to help us expand our reach.”

Including all these elements in your pitch shows potential investors that you have a clear understanding of your business.

Keep It Short

The whole point of an elevator pitch is to be able to deliver it in the span of an elevator ride, which is typically 30 seconds to one minute.

Yet, one of the most common mistakes people make when crafting an elevator pitch is trying to include too much information. It drags on, and by the time you get to the main point, you’ve lost your audience’s attention. Or it looks like you don’t know your business well enough to pick out the most important points.

To keep it short, focus on the most critical aspects of your business, eliminate unnecessary details, and use concise language. Remember, less is often more when it comes to elevator pitches.

Be Passionate

An elevator pitch goes beyond cold, hard facts. It’s also about selling your vision and passion for your business. People are looking for someone who truly believes in their product/service and has the drive to make it successful. Your conviction can be contagious.

To show passion, use enthusiasm in your tone, share personal anecdotes or experiences that have motivated you to start this business, and convey your belief in the potential of your business.

Practice Makes Perfect

Even if you have a great pitch written down, it’s important to practice delivering it. Otherwise, you might freeze up or stumble during an actual pitch.

Practice in front of friends, family, or even a mirror. Get feedback and make adjustments as needed. But also remember that it’s important to sound natural and not rehearsed. The pitch should flow naturally and not sound forced or robotic. Like an actual conversation.

Another tip we recommend is recording yourself every time you deliver the pitch, whether you’re alone or in front of someone. This can help you identify areas for improvement and perfect your delivery.

Use a Business Management Platform to Streamline Your Operations

A well-crafted pitch can open doors for your small business. It can help you network more effectively, attract potential investors, and even clarify your own business goals and unique selling points.

As a small business, another thing you can add to your pitch is that you’re using a platform that handles your CRM, billing, payments, and marketing all in one place for convenience. That’s what you get with Townsquare Interactive’s business management platform .

With Townsquare Interactive, you can streamline your business operations, leaving you more time to focus on perfecting your pitch and growing your business. Contact us for a free demo !

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