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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

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Learn how BridgeU can help students research a wider range of vocational courses.

Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

Learn how BridgeU can help deliver better outcomes for your students and improved results for your school

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• Knowledge Base
• Applying to graduate school
• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

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Outstanding MBA Personal Statement Examples

Introduction.

Applying to an MBA program is a lengthy process that involves multiple steps and numerous requirements. Some parts of the process are relatively simple, such as academic transcripts or test score submissions. 

Other parts are more complex and require more from you, such as the MBA essay(s) that you’ll likely have to submit. Of course, every bit of information you include in your application is vitally important because your application will be considered in its entirety before any decisions regarding your candidacy are made. 

However, certain portions of your application may hold more weight than others. There is no doubt that grades are important, and having a high GPA or an exceptional GMAT score certainly helps improve your chances of acceptance. 

Yet, numbers don’t leave much room for standing out, which is necessary when considering the sheer amount of applications MBA admissions committees have to sort through. However, writing an outstanding MBA personal statement is your chance to do precisely that. 

An exceptionally well-written personal statement could be the gateway to your success and could land your name on a shortlist for an interview invitation to the business school of your choice, getting you that much closer to an acceptance to a future MBA program. 

On the other hand, “ An essay that reveals any weakness in your candidacy could quickly put you in the reject pile,” so the stakes are high when you get to this point in your application. To learn more about where you should start, how you can ensure that your MBA personal statement makes you stand out, and what kinds of things you should avoid writing about - read on.

What is an MBA Personal Statement?

An MBA personal statement introduces you to the school’s admissions committee that you’re applying to. It is also an opportunity for you to show them what you could potentially contribute to the community that exists at their school.

For most schools, your chance to write a personal statement comes with your responses to the MBA essay questions. Each school has its own requirements when it comes to the MBA essay. There is only one essay prompt for some schools, and for others, there are multiple questions that you must answer. 

Similarly, some schools have word requirements that limit either the minimum or maximum word count that you can use for your answers, whereas others provide the question and let you decide how much to contribute.

Although each school has topics they typically like to cover, many schools change their questions from year-to-year, but some general themes tend to reoccur quite often in these kinds of prompts. One theme that often comes up has to do with your interest in the school or how you envision yourself fitting into the school’s program. 

For example, the Wharton School of Business at the University of Pennsylvania requests their applicants to answer “What do you hope to gain professionally from the Wharton MBA?” They also ask “how do you plan to make specific, meaningful contributions to the Wharton community?” 

Other schools are more interested in the theme of self-reflection. The University of Chicago’s Booth School of Business , for example, wants to learn “more about you outside of the office,” and they request that you take their essay as an “opportunity to tell us [them] something about who you are.” 

For many schools, the theme of goals and ambitions is a popular topic. At NYU Stern , they ask applicants, “What are your short and long-term career goals?” and  “how will the MBA help you achieve them?”Another major theme shared by many schools is that of leadership. 

Berkeley Haas requires that applicants consider how “the definition of successful leadership has evolved over the last decade and will continue to change,” and they’re interested in knowing “What do you need to develop to become a successful leader?” Although some schools branch away from these general subjects, these themes tend to be the most common, so the chances are good that you may have to write about one or more of these topics in your MBA personal statement.

Top Tips on Writing an Outstanding MBA Personal Statement

Focus on the question.

You’re going to want to keep in mind several things while you’re writing your MBA personal statement. One of the things is that you maintain a steady focus on the actual question(s) asked throughout your essay. Of course, the questions are often very open-ended and allow you to answer them in a variety of ways. 

Once you’ve chosen a path, try your best to stick with it and continuously remind yourself of the task at hand, so you can question whether you’re straying too far from what you’re trying to write about. Staying on topic and focusing on the question at hand will also help prevent you from wasting space and time on irrelevant information. 

Although the admissions committee probably doesn’t have a distinct black and white answer to the question that they’re asking, they are still looking for an answer, so make sure that you’re not just providing them with an autobiography. 

Writing about your strengths and experiences is still necessary, so make sure you cover any  relevant strengths and experiences in accordance with the theme and question. Although admissions committees are generally interested in applicants who write unique content, it is important to avoid getting too far off track with your MBA personal statement. There is still a question at hand to answer, with directions that must be followed, so don’t write about whatever you please.

Show Your Passion

A good, compelling MBA personal statement is chalked full of passion. If you let your passion shine through in every line, you’re bound to grab the attention of the admissions committee that reads your application. No business school is interested in an applicant that lacks passion and enthusiasm. 

The main goal of each school is to fill their cohort with future leaders, who are passionate and driven to succeed. Let them know what kind of  business goals you have in mind and give them an idea of your ultimate ambitions. Whether you want to create a startup, start a nonprofit, or even move up within the ranks of the company that you’re already working for, let the admissions committee in on how you view your future in the business world.

With that said, make sure it's overtly clear why that envisioned future has ignited a passion inside of you that has pushed you to apply for an MBA program. Ensure that you go back to the source of your ambitions and give them an idea of where your passion originally stemmed from. Doing this will help them understand your aspirations better, and it will also give them a better overall understanding of who you are at your core.

Get to Know the School

It should also be evident in your MBA personal statement that you’ve invested time into getting to know the school that you’re applying to. Schools differ from each other in varying ways, and each of their MBA programs have distinct features that set them apart from one another. 

If you can demonstrate an understanding of the school’s missions, values, and goals in your personal statement, it will let the admissions committee know that you’ve done your research. Knowing these things will also help you tailor your MBA personal statement to meet some of the school’s criteria. 

Once you know the goals of a school, you can detail various ways that you’re capable of contributing to them. Once you know their values, you can show them various traits, which you possess, that align with those values. Once you know what their mission is, you can highlight ways in which your mission is similar. 

Of course, it isn’t necessary to reflect every single virtue that the school values in your MBA personal statement, but if you’re able to make enough of these connections between yourself and the school, they’ll see that you’re a good fit for a future cohort, increasing your chances of acceptance into one of their programs. 

Let the admissions committee know why you feel their MBA program is the best fit for you. If you can think of some specific things that their program provides, such as experiential learning or internships, mention why these opportunities excite you. Additionally, if a particular member of their faculty or a specific course interests you, explain where your appeal is coming from. 

There are many ways for you to gain more information about a school that will be useful during this portion of your personal statement. You can check out the school’s website, reach out to department heads, look into previous or current students’ profiles, look at the school’s online forums and social media groups, and even attend their events scheduled for prospective students.

Highlight Your Leadership Qualities

Upon closer inspection of some business school websites, it will be apparent that most of them value leadership above all else. Essentially, all business schools are looking to fill their cohorts with students who will become global leaders in the future. 

If you can show a school’s admissions committee that you have leadership qualities and that you have the potential to be a great leader, it will undoubtedly pique their interest in you. The best way to do this is by providing an insight into your motivations, strengths, and capabilities by emphasizing experiences that you’ve had, which present you as a proactive person who takes charge of the situations. 

You don’t need to describe some grand situation where you made a global impact. However, if you’ve taken the initiative to lead a local fundraiser, or you’ve started a club and led them to a set goal, these are the kinds of experiences that are worth mentioning because they will portray you as a leader.

Back-Up Your Claims

It is of vital importance that you don’t merely tell admissions why you’re a good fit for their school, or that you’re a strong leader, or that you have what it takes to make it in the world of business. Instead, you must show them all of these things by backing up your claims with examples. 

Your claims will feel empty and baseless if you don’t have real-life examples to back them up. Rather than telling a school how resourceful or imaginative you are, tell them an anecdotal story that helps them independently draw this conclusion . 

You can describe a situation when you made use of connections you have within your community to get something done that would benefit everyone or a time when you had to come up with a creative solution to a setback that you were facing. 

Unlike general statements, stories are memorable and will be hard for admissions committees to forget about you if you tell them a story that shines a light on your best side. Keep your stories brief and to the point, but include the necessary details to illustrate the points you’re trying to make.

Mistakes to Avoid While Writing an MBA Personal Statement

Don’t be too eager to please.

Many people make a common mistake when writing their MBA personal statement by focusing too much on writing exactly what they believe the committee wants to hear. In other words, trying too hard to please the admissions committee can sometimes have the opposite effect. 

When taking on an MBA essay, if you write what you think the admissions committee is expecting, you’ll waste a perfect opportunity to show them your actual value to their program, and you’ll likely blend in with the rest of the applicants. 

Each admissions committee has boxes that they are looking to tick, and the overall goal is for you to tick as many or all of those boxes as possible in a natural manner. If your aim is fitting the bill, it will be obvious and will detract from your chance to come across as unique. 

It will also make for a dull and underwhelming MBA personal statement. Beyond fulfilling specific requirements, you should demonstrate that you have character. Don’t be afraid to break the mold, at times, if it will allow you to open up more and share something genuine about who you are. 

Diversity is essential at any business school because diverse perspectives are what make a cohort attractive and interesting. So, think of how you can contribute to this diversity and embrace your authentic self when you craft your MBA personal statement.

Avoid Summarizing Your Résumé

By the time that an admissions committee gets to your MBA personal statement, the chances are good that they’ve already read through your résumé . Thus, there is no need for you to restate information directly from your résumé during your MBA personal statement. 

The admissions committee has that information already, and you can trust that they will not forget it if it is worth remembering.  By the time they get to your personal statement, they are craving something original and fresh. 

The purpose of a résumé is to list your relevant experience, but the purpose of an MBA personal statement is to show why that experience matters and why it sets you apart from all the other applicants. 

If you want your essay to be captivating, you must draw the admissions committee in with your storytelling skills. Use vivid descriptions to bring the stories that you’re telling to life and take the admissions committee on a journey that demands their attention.

No Need to Apologize

A general rule to keep in mind when writing your MBA personal statements is to avoid making any apologies. If there is a portion of your application that you aren’t feeling overly confident about, don’t draw attention to it. 

It might feel like you must explain yourself, whether this means justifying a lower than average GPA or test score or why there is a gap in your employment. 

However, your MBA personal statement is a limited opportunity for you to convince an admissions committee of your candidacy for their program, so spending time on things that don’t accentuate your best side is a waste of valuable time and words. Rather than apologizing for your potential downfalls, draw the admissions committee’s attention away from those parts of your application. 

Give them a good reason to naturally forget those things by wowing them with an MBA personal statement that highlights all of the reasons you are the ideal choice for their next cohort. The only time it is acceptable to explain your shortcomings is if the essay question specifically asks about them.

Outstanding MBA Personal Statement Examples 

Goals essay example.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Sample Introduction:

Prior to COVID, I dreamed of a future as an entrepreneur building on my mother’s example of using business to make a difference in local communities. 2020, however, afforded me the opportunity to simultaneously begin pursuing the impact I hoped to make, even without my own venture, by participating in [Name] and [Name] recruiting efforts, while pausing to reflect on those aspirations.

Though I would still like to build on my mother’s legacy of community-minded entrepreneurship, I believe I will be able to make the most direct impact by founding my own venture capital fund that incubates companies from seed to late stage. My three years at [Company] have helped me develop analytical and operational skills necessary to be a thoughtful founder, but a Wharton MBA will help me refine my leadership style, as well as help me adopt the mindset of a community-minded investor.

Sample Body Paragraph:

With a flexible core foundation, I will use my time at Wharton to focus on classes that will uniquely help me achieve my goal. As a double major in Business Economics and Public Policy and Entrepreneurship & Innovation, I will not only understand the best way to use business to improve a community with classes like “Urban Public Policy and Private Economic Development,” but I can also study different methods to bring solutions to life with classes like “Venture Capital and Entrepreneurial Management” and “Finance of Buyouts and Acquisitions.” Best of all, I can begin applying and practicing what I have learned in the classroom by working with the [Company] or spending a semester in [Place] with the robust [Community] in the [Area].

Sample Conclusion:

After graduating, I intend to be an active alumni, joining the Alumni Angel group, as well as serving as a mentor for Wharton students. Bolstered by my experiences inside and outside the classroom, I will be ready to make my mark on the Venture Capital world, bringing more equitable access to financial resources for entrepreneurs of color. When I do, I know that I will have the support of my Wharton community behind me.

Why it Works:

This is a fantastic sample of a MBA personal statement for many reasons. Firstly, the applicant doesn’t waste any time and gets right into an explanation of their personal goals and aspirations at the beginning of their essay, which then ties into a brief explanation of the source of their inspiration. 

They also highlight their opportunistic nature by showing how they took advantage of the situation when COVID began. They consistently reference specific parts of the Wharton MBA program they’re interested in, such as some specific classes they intend to take. They also mention how they plan to use their experience at Wharton to make their dream a reality.

Contributions Essay Example

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

While I may have a few years before launching my own fund to transform local communities, during my time at Wharton, I intend to be an active participant in Wharton’s Anti-Racism goals, fighting to bring equity and inclusion with the same passion I have brought to my office and B/LX network. I want to help usher in a new era at Wharton focused on today’s business concerns where diversity and inclusion are top of mind.

I plan to be an active member of whatever initiatives are formed with student involvement seeking to effect that change, such as the Wharton Graduate Association (WGA). As a member of the [Organization], I can work with my peers to network in our hometowns to increase [Ethnicity] participation in MBA programs, which has been historically under-represented, as well as welcome prospective students as a host during [Initiative], to ensure that all who are interested feel welcome the moment they approach this school.

I have learned through my work at [Company] that one needs to bring in allies to improve diversity - cultivating a strong affinity group is a start, but not enough. As a member of the [Group], I will support Wharton founders, specifically ones with social ventures addressing poverty and inequality in the greater [City] community, thus growing student-funded entrepreneurship with a social benefit. As a fellow, I will also be able to further hone my own sense of leadership to understand the best way to motivate people to prioritize community benefit.

When not focused on ventures and leadership, I plan to school fellow students in the Tennis Club, share meals with the Wharton Food Club, and continue bragging about California’s Cabernet Sauvignons to the Wine Club. I envision my Wharton experience moving beyond the classroom to build an alumni cohort to last a lifetime, supporting each other to overcome the challenges we will inevitably face as we become next generation leaders.

This MBA personal statement is yet another strong sample. This applicant has clearly done their research and has discovered that they have a goal in common with the school they’re applying to. They focus on this shared goal and highlight how they intend to achieve progress towards it by working together with the school and its community. 

They make sure to back up their claims with examples of relevant work experience  that is in line with this vein of thought. Doing this demonstrates focus and shows that they are serious about their passions. 

Their conclusion further reinstates the fact that they are familiar with what the school has to offer, and it also flushes their personality out a little more. It also helps the admissions committee to envision the applicant fitting into the school’s community in various ways.

Self Reflection Essay Example

Essay 3: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Disability has always been close to home; my family and community have a long and painful history of degenerative disease. I often think of my uncle, who steadfastly refused to let others help him eat meals following a string of kidney surgeries, and to my grandfather, suffering from neurodegenerative decline, who would rather exert excruciating effort to walk up a flight of stairs than ask me to get reading glasses from his bedroom.

It dawned on me that a reliance on others to move through daily life slowly chips away at one’s humanity; that lost independence is a common denominator of disability, and it impacts people almost as meaningfully as the underlying medical condition does. While various technologies and medical subspecialties exist to ease physical suffering, there is woefully little out there aimed to mitigate this deeper psychological problem. What’s more, the data and tools to solve this issue do exist, but millions continue to suffer.

I’m driven by finding answers to the most complex, most challenging problems faced by humanity; the ones that are too daunting, or those that go unrecognized. I felt a moral obligation to intervene. What followed would help me discover my life’s mission – building AI-driven tech to improve healthcare.

Sample Body Paragraphs

I rallied a friend, and together we built an AI-driven, low-cost speech-recognition platform that enabled voice-activated control over electronic systems in a household, thus empowering individuals suffering from ALS and multiple sclerosis. It was an exercise in creativity and persistence. It was quite daunting at the outset - I still have scars from initial circuit prototypes exploding in my hand. But, in the end, our solution worked, and cost a fraction of a now commercially available solution like Alexa.

As I think back to my core questions of independence, disability, and the juxtaposition of

medical and psychological suffering, I see increased life expectancy as a testament to modern advances in medicine. I now want to start the conversation around ensuring that people like my uncle or grandfather live not just longer, but happier, more dignified lives.

In the long run, by proving the benefits of AI-driven healthcare to the world, I want to build an enterprise that not only continues to develop sophisticated technologies, solve complex medical challenges, and change lives, but also improves the underlying fabric of healthcare policy. Like Uber and Airbnb, my dream is to eventually create an organization that fundamentally shifts the contemporary regulatory paradigm in healthcare to one that evolves and appropriately reflects both the medical and psychological needs of the modern patient.

The more I study disability, disease, impairment, and their implications on the human psyche, the more I appreciate the power of community - the feeling that there are people who fearlessly stand with you as you look to defy the odds. As I look to achieve my life’s mission and create a better healthcare system, I can’t think of a stronger, more supportive, and more inspiring community than Harvard.

The general management toolkit, network, and leadership skills that I develop will stay with me long past my time at HBS. I am confident in finding co-founders, collaborators, and investors who are as passionate as I am about solving entrenched challenges in healthcare. I plan to engage in cross-disciplinary inquiry through the [Initiative], and strive to develop a deft understanding of the interplay between the business, policy, and technological aspects of healthcare, something made uniquely possible through close collaboration with HMS and HKS.

I am more inspired than ever to realize my dream of restoring the lives of millions who suffer through no fault of their own, and the Harvard MBA will enable me to achieve exactly that.

This essay manages to take a very broad MBA essay question and turn it into a highly focused and genuine personal statement. The applicant doesn’t merely state their goals, but paints a delicate picture of their very personal inspirations that have become their driving force. 

This MBA personal statement includes numerous details, while refraining from including irrelevant ones. Each part of the narrative that they’ve told is necessary and is carefully woven together to provide an accurate background of where their motivation stems from and how it has led them to apply to this school. 

They also reference relevant achievements and experiences that they’ve had that indicate a strong sense of leadership within them, making them an attractive candidate for the school they’re applying to.

1. What is the purpose of an MBA personal statement?

The general purpose of an MBA personal statement is to show the admissions committee a little more about who you are and why they should consider your candidacy for their program. It is also a chance for you to show your goals and ambitions, while demonstrating how they pertain to the specific MBA program you’re applying to.

2. How long should an MBA personal statement be?

Some schools have specific minimum or maximum word counts for their essays, while others don’t. A school will typically list these kinds of requirements together with the essay questions.

3. What should I focus on with my MBA personal statement?

Your MBA personal statement should focus on answering the question(s) that the school has provided. These questions vary from school-to-school, but are usually found on the applications page of a school’s website, along with all of the other information relevant to your application. In conjunction with your answer to the prompt, you may focus on describing experiences, skills, and goals of yours that are relevant to the MBA program you’re applying to.

4. Should I write a different personal statement for each school that I apply to if I’m applying to multiple schools/programs?

Yes. Not only does each school have their own essay questions, but each school also has its own set of values, missions, and interests. Thus, your MBA personal statement isn’t easily transferable from one school’s application to another. 

If you want to maximize your chances of getting accepted into a school’s MBA program, you must carefully craft a unique MBA personal statement for each school that you apply to.

5. What should I research before writing my MBA personal statement?

Some research into a school is necessary before you can begin writing an MBA personal statement to submit to them. You may want to research a school’s mission statement, curriculum, faculty, extracurricular activities, or other pertinent information related to their MBA program. 

It will be necessary to reference these kinds of things throughout your MBA personal statement when you explain why this particular school is the best option for you and why you are the best fit for their next cohort.

6. Should I mention my GPA or GMAT/GRE scores in my MBA personal statement?

No. Your academic transcripts and test score submissions will be part of a different section of your application. The admissions committee does not need to see the same information in two places. 

Use the MBA personal statement as an opportunity to improve your candidacy for the school’s program in fresh, new ways by discussing things that would not be possible to include in your transcripts or on your résumé.

Your MBA personal statement is a vital part of your MBA application, and, as such, it requires that you approach your writing process with careful consideration. Your personal statement is a significant opportunity to make a good impression on the admissions committee by showing them who you are and why you deserve a coveted spot in their program. 

Plan out what you want to say, and take your time organizing exactly how you’d like to say it. Remember that every word counts, so make sure that you stay focused and don’t get off-topic. Once you’ve written an outstanding MBA personal statement that you feel packs a punch, proofread your essay, and, if possible, have others proofread it as well to ensure that there are no errors that will detract from the content.

You should also make sure that your writing conveys a sense of confidence, creativity, and passion. If you account for all of these things, and you let your true self shine through in your MBA personal statement, then there is no reason why an admissions committee wouldn’t be interested in having you join their next cohort of students.

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For many candidates, writing essays for business school applications can feel intimidating because of the slim margin for error. Admissions officers at highly selective business schools look for justifications to reject candidates, and when they cannot find those justifications in work experience, undergraduate grades, or admissions test scores, they search for them in application essays. “Your personal story is what will set you apart from other applicants,” according to Poets & Quants contributor and Personal MBA coach Scott Edinburgh.

Best practices in application essay writing indeed exist, although some of them are not obvious and a few may seem counterintuitive. BSchools editors reviewed the analysis, advice from several authorities, and essay examples from admitted students. Although this information is mainly sourced from essays submitted to the Harvard Business School and the Stanford Graduate School of Business , the principles outlined below apply to any top MBA program, whether on-campus, executive, or online.

Before discussing the findings, it should be noted that schools have shifted from experimentation to implementing high-tech replacements for their written application essays, according to Poets & Quants . Since 2020, most business schools require video submissions of essay questions in the application process, including London Business School and Kellogg School of Management at Northwestern University. MIT’s video essay gives candidates sixty seconds to present themselves in one shot, while New York University asks for six captioned images describing candidates.

Below is an overview of the most frequent application essay prompts or discussion topics and best practices for writing.

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Common mba application essay prompts.

Most application essay prompts can be divided into five categories: introduction, career objectives, school selection motivation, achievements and setbacks, and additional optional essays.

Introduction (“Introduce Yourself”) Prompts

These prompts ask applicants to introduce themselves to the admissions committee members. Here the actual class of 2023 required essay prompt from Harvard:

You’re applying to Harvard Business School. We can see your resume, academic transcripts, extracurricular activities, awards, post-MBA career goals, test scores, and what your recommenders have to say about you. As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

A variant includes a previous Harvard prompt asking candidates what they would say when introducing themselves to other new students on the first day of classes. Stanford’s famous embodiment of this prompt simply reads:

“What matters most to you and why?”

Career Objective Prompts

These prompts ask applicants to explain their career goals and why they believe an MBA is necessary to accomplish those goals.

School Selection Motivation Prompts

These prompts ask candidates to discuss why they want to attend that particular business school and the benefits the school and classmates will receive should they win admission. Experts believe this topic is highly significant to admissions officers and needs to be incorporated into most essays—especially introduction essays—in some fashion.

Achievements and Setbacks Prompts

These prompts request discussions of inflection points in an applicant’s career. The questions seek to uncover what contributed to these accomplishments, how they recovered from setbacks, and what candidates learned from them.

Additional Optional Essays

This last prompt typically asks applicants to discuss any additional topics about which admissions committees need to know before rendering decisions.

Essay Writing Best Practices

Essay structure.

Writing expert and admissions consultant, Sandy Kreisberg, offers a great deal of insight about successful application essays. In an interview with Poets & Quants , she points out that many successful HBS essays follow a typical structure. First, they state the applicant’s goals, then identify three or four crucial experiences that helped shape those goals. Frequently, candidates also include how those experiences helped form their values. Another admissions consultant argues that emphasizing values is necessary within any approach or structure.

Frequent Essay Themes

Admissions consultant Stacy Blackman advises clients to select themes that will enable them to display qualities HBS highly values , especially drive, accomplishment, and leadership:

We have found that both personal and career-oriented topics can work, and most candidates tell more than one story in the essay. In the past, we have observed that successful HBS essays also demonstrate a core driving passion […] HBS has always been highly focused on leadership and really loves candidates with a track record of leadership impact and a success trajectory that indicates upper management potential. Accomplishments have traditionally been a strong focus of HBS essays, and using at least one accomplishment story in this essay may be a good strategy.

According to Kreisberg, frequent themes include overcoming adversity, helping others overcome adversity, overcoming victimization, or assisting others in overcoming victimization. In fact, he argues that this theme accounted for as much as 70 percent of recent Stanford Business School essays. In addition, Kreisberg says absent parents, especially absent fathers, embody themes in many successful Harvard essays from 2014 and 2015.

Voice Is The Most Important Factor

By saying that “voice trumps everything,” Kreisberg points out that the voice with which candidates speak through their essays can be more important than any other aspect of application essay writing. Characteristics of a “good voice” include :

The essay must convey that, above all, the candidate seems like a genuinely likable person. If it does not, the piece can render an otherwise outstanding candidate vulnerable to a “ding,” which is business school lingo for a denial. According to Kreisberg, the critical test the HBS admission committee reportedly relies on is this question: Is this someone you would want to sit next to in a case method class?

Authenticity, Sincerity, and Vulnerability

All experts agree that authenticity is a necessary winning essay hallmark. Admissions consultant Eric Allen states, “The key character traits built from your personal, professional, and community stories and experiences that provide a unique and authentic story differentiating you from other applicants.” It may be surprising how many MBA application essays display vulnerability because this quality is not generally associated with business leaders.

Reflectiveness

Candidates need to present examples demonstrating their introspection and self-awareness.

One of the most difficult challenges of application essay composition is figuring out a balance between presenting a string of impressive accomplishments while also being humble. Unfortunately, any form of bragging in an essay amounts to self-sabotage.

Thoughtfulness

Candidates must show careful attention, especially to other people’s needs.

Cohort-appropriateness

Ideally, candidates need to sound like previous applicants from the same industry. For example, applicants with work experience in investment banking need to sound like students the school accepted with investment banking experience, applicants with military experience need to sound like students the school admitted from the armed services, and so on.

Writing Quality

Many experts suggest that effective application essays do not need to be exceptionally well-written. They contend that admissions committees overlook less-than-perfect writing as long as applicants deliver compelling pitches. Business schools are interested in selecting and training future business leaders, not Pulitzer Prize-winning writers.

Moreover, the reviewed HBS essays do not appear to be particularly well-written. The errors and defects found in the samples suggested that the authors won admission because of other factors, like their work experience, undergraduate grades, or admissions test scores. Nevertheless, the most successful essays appear to demonstrate many characteristics of good writing, such as:

Powerful, Compelling, and Sometimes Shocking Introductions

“In all essay writing, of course, you learn that a lead, the way you entice a reader into your writing, is all-important, in part, because it should generally be compelling enough to grab someone and make them want to read on. In that regard, there are some fairly grabby leads,” according to Byrne , who knows how a significant lead reads; he was a magazine editor at BusinessWeek and FastCompany.

Consider for a moment why a powerful lead can be critical in this kind of essay. A typical admission committee member might review as many as 30 or 40 of these essays within candidate files on average. A compelling lead not only differentiates an article in the mind of that reviewer, but also grabs their attention.

The best essays display compelling first paragraphs and lead with first sentences that grab readers’ attention through vivid, shocking images. Here is a remarkable example:

“You are a woman AND a vegetarian! You will never make it at this place”. As a senior midshipman screamed those words at me from across the table, I instantly decided to change the one aspect of that statement within my control. I scarfed down Stouffer’s meat lasagna during my first dinner at the United States Naval Academy and wracked my brain, pondering how the females before me had survived. After leaving the comfort of my childhood home, I found myself blindsided by a brutal indoctrination into the male-dominated military.

The contention and excitement in the first sentence virtually guarantee further reading because it arouses the reader’s curiosity about what sort of place the applicant ended up treating women (and vegetarians) with such disrespect. The writer eventually introduces the controversial topic of male domination of organizations and explains how she adapted to that domination and finally overcame it.

Here is another compelling introduction:

During my first year in college, my parents declared bankruptcy. The bankruptcy was caused by my father’s growing drug addiction and it had a cascading impact on our entire family. Since my parents were co-signers on my student loans, our bank refused to renew them after my first year. I did a number of things to get by, including working three jobs simultaneously to make ends meet. I also tried to support my dad by helping to manage his rehabilitation process as much as a teenager reasonably could.

Displaying vulnerability, this example surprises readers who may not expect an HBS student to have faced damaging family issues like bankruptcy and drug addiction. The lead also arouses the curiosity of readers who want to know how the applicant eventually overcame these traumas.

Active Voice and Verbs

The best essays tend to avoid the passive voice . Notice the active voice and the vivid choice of the verbs in the below essay:

After college, I joined the Ivy Club in D.C., serving as the chair of Young Alums. The club had declining admissions, so I galvanized support by changing its mission and expanding its demographics […] Still, I craved more impact and contribution to a company’s success […] Now I thrive on helping other people and organizations do the same: identify problems, then clarify and meet their goals.

Essay Length and Word Limits

Some universities do not specify word limits for their essays. However, the best pieces display judicious word counts, sometimes in two separate essays. MBA Mission explains in more detail:

In the past, when Chicago Booth required only one essay, we often suggested 1,000 words as a guide; now with two essays, we propose keeping your responses to 500–600 words each. Approximately double the minimum seems to be a reasonable high-end target, though you will not be rejected from the applicant pool for going even higher. That said, we would recommend 1,000 words per essay as the absolute upper limit, and only in exceedingly rare cases.

Stacy Blackman concurs, saying that essays should be under 1,200 words. It is always easier to cut words down than add more during the editing process. A good rule of thumb is to write until the essay feels complete, and then take a second pass through the article essay to cut any unnecessary words.

Sample Harvard Business School Essay

The following outstanding Harvard Business School essay —which was written by a published author—satisfies all of the above criteria. It is an inspiring, compelling, and well-written example that can be read below in its entirety, followed by a brief analysis from Harbus, the essay’s publisher. .

In 2012, I realized a life ambition—I completed my first novel, all while working full time at [Top U.S. Investment Bank]. I could not wait to share it with the world and eagerly went in search of a literary agent. But each agent I contacted declined to represent my novel.

Nevertheless, I was passionate about my work and was determined to put it into readers’ hands. In true entrepreneurial fashion, I self-published my novel through the digital platforms Smashwords and Createspace. I worked with a promotional expert to organize a month-long book tour to promote the book to prominent book bloggers and their readers. The result? My novel has received multiple 5-star reader reviews, from Amazon to Goodreads, and was a semifinalist for the Amazon Breakthrough Novel Award.

Storytelling is my lifelong passion; it saw me through a difficult childhood. After my father left, my mother raised me as a single parent in [U.S. City/State], a rural Bible Belt town two hours south of [U.S. State]. We did not have much money and that coupled with my bookishness made me a target for bullies. Books and writing were an escape; they gave me an avenue to articulate the feelings of abandonment and powerlessness I otherwise did not want to express. Writing made me happy and the more I wrote, the more my talent blossomed. I began to win awards and my work was published in youth literary journals. These experiences made me more confident, a key part of my success later in life. It all started with a pen, a notebook, and my imagination.

Stories are an integral part of the human experience. They uplift and inspire, give us permission to dream and to visualize what could be. Storytelling has been an integral part of my career, from building financial models at [Top U.S. Investment Bank] that illustrated my expectations for the companies that I covered to delivering a presentation to [International Daily Newspaper]’s chief revenue officer explaining why reducing ad prices for tender house advertisers would not lead to an increase in revenue.

My passion has also informed my growth as a leader; I believe my most impactful expressions of leadership have been my efforts to help others write the narratives of their own lives and careers. At [Top U.S. Investment Bank], I created an informal mentorship program for female and minority interns and first-year analysts in the research division and led a “soft skills” class to help new analysts handle difficult interpersonal situations. For four years, I’ve mentored a young Hispanic woman through Student Sponsor Partners, a nonprofit that gives low-income students scholarships to private high schools. Being a mentor gave me the privilege of guiding another first generation college student along what I know can be a lonely, difficult path. This fall, she started college with a full scholarship.

Storytelling will be a part of my future career path; as an MBA graduate, my goal is to obtain a position in strategy and business development at an entertainment company that specializes in film or television. Long term, I want to start a multimedia and merchandising company with a publishing arm (books and magazines) as well as film, TV, and digital operations. Using strong, fictional heroines and informative lifestyle content, my company’s goal will be to educate and inspire women to become their best selves. My particular focus is creating compelling, multidimensional characters to inspire young women of color, who are constantly bombarded by negative images of women who look like them in media.

I’m pursuing a Harvard MBA because I want to become a better business strategist and strong general manager. Also, I want to further develop my leadership and presentation skills as I will manage professionals on the content and business side; it will be my task to unite them behind a shared strategic vision. Specifically, I want to learn how to motivate teams and individuals to perform at their highest level, and to become more adept at persuasion and generating “buy-in” from others. Harvard’s unique approach using the case method and emphasis on leadership development will challenge me to grow in both these areas. I also feel that I have much to contribute to Harvard’s community. My varied background in finance and media has given me a unique perspective that will be valuable in classroom discussions and team projects. I want to share my passion for the entertainment industry with my classmates by chairing the Entertainment & Media club and planning conferences, career treks, and other opportunities.

My background gives me the capacity for fearless thinking that is needed to meet the challenges of the entertainment industry’s shifting landscape. A Harvard MBA will strengthen that foundation and help me to become the kind of dynamic leader who can bring the vision for my own company to life and be at the forefront of entertainment’s structural shift.

A brief analysis from Harbus:

The author sets the stage for the remainder of the essay by first presenting a notable accomplishment of hers and then explicitly illustrating the entrepreneurial drive and diligence she used to see it through. More importantly, the author’s opening introduces a theme—storytelling—that is consistently interwoven through different stages of her life. The reader is led through the author’s childhood, professional and extracurricular experiences, along with accomplishments, all the while being reminded of the integral role storytelling has played. Beyond highlighting her gift, or passion for the art of storytelling, the author goes on to connect this theme with her future career ambitions, as well as describe how this could also serve the HBS community.

Douglas Mark

While a partner in a San Francisco marketing and design firm, for over 20 years Douglas Mark wrote online and print content for the world’s biggest brands , including United Airlines, Union Bank, Ziff Davis, Sebastiani, and AT&T. Since his first magazine article appeared in MacUser in 1995, he’s also written on finance and graduate business education in addition to mobile online devices, apps, and technology. Doug graduated in the top 1 percent of his class with a business administration degree from the University of Illinois and studied computer science at Stanford University.

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What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

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7 Outstanding MBA Personal Statement Examples

For top 5 mba programs in the world: updated.

Featured Expert: Hassan Awan, MBA

Reviewing MBA personal statement examples can really inspire your own! Before applying to competitive professional programs, many students review medical school personal statement examples or law school personal statement examples , as these can be a great way to gauge what is expected of you. And if you are applying to an MBA – you should certainly review MBA personal statement examples! In this blog, we will teach you what an MBA personal statement is and why it’s needed, the types of essay questions commonly asked and how to answer them, and provide 7 MBA personal statement examples you can study to craft your own. This blog will also cover some of the key elements of a winning personal statement and some of the biggest mistakes to avoid when writing your personal statement.

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 26 min read

What is an mba personal statement.

An MBA personal statement is an integral part of any MBA application. But what exactly is it? Simply put, an MBA personal statement, sometimes called a goal statement or statement of purpose, is a summary of your goals and experiences, why you are applying to your chosen MBA programs and what you hope to achieve in doing so. It’s a document, written in essay form, that tells admissions committees the skills, experiences and fresh perspective you can bring to the program.

A personal statement convinces admissions committees that you are the most suitable choice for a position in a department of Business Administration. MBA personal statements work a bit like a great cover letter for a job interview. A good cover letter tells a hiring committee a bit more about you and your suitability for a job position. A great one will get you an interview or even a job offer from the chosen company. Similarly, your MBA personal statement should cinch your acceptance to a chosen program in the field of business administration.

For almost every application process, you’ll be asked to write a personal statement, and an MBA program is no exception. Schools want to know more about you. They want to know your motivations, your purpose in applying to business school, and any significant part of why you chose to pursue this degree. They’re looking for more than high grades and impressive resumes.

Admissions committees know that the competition is fierce, so they want to make the best decision possible. A personal statement is the best way to show them why your candidacy should be considered above others.

Your personal statement is your chance to shine. It’s a chance to make an impression on your business school’s admissions committee. It also shows committees that you have top-notch writing and communication skills, two things that are big assets to any future business leader. So, admissions officers aren’t just using your personal statement to measure how you stand out from the crowd, they’re judging your professional skillset as well. If you struggle with writing college essays for your application, consider reading some sample college essays to find inspiration and expert tips. Or, if you’re looking for a more holistic guide to the graduate school application grind, think about seeking help from an MBA admissions consulting service.

Still working on your MBA Resume as well? Here are some tips:

Common MBA personal statement prompts

For personal statements, MBA programs will usually pose a question to applicants, which the admissions committee expects to be answered in essay format. While the questions will vary from program to program and likely change from year to year, there are some commonly asked questions you can prepare answers for ahead of time.

These questions often seem a lot like common job interview questions, but it’s important to remember that the answers should focus on your personal, professional, and academic achievements that can relate to your MBA success. Admissions committees provide these personal statement prompts to encourage students to self-reflect on their motivations, goals and perspectives, and then to share their insights and discoveries with the school. Graduate school programs may also ask for a statement of purpose to ask you further questions about yourself, so review some graduate school statement of purpose examples and tips for extra help. The key is delivering a personal answer while tying it back to the skills and qualities needed to succeed in business school. It’s also good preparation for the MBA interview questions !

There’s no magic formula when it comes to writing the perfect personal statement, but there are some key elements that should be included to pack more of a punch. Aside from being well-written, MBA personal statements need to contain the content admissions committees are looking for, be presented in the essay format they want, and they need to keep the readers’ attention.

Below we’ve highlighted a few things to keep in mind when creating your personal statement.

Use essay format

Your personal statement needs to be organized in an essay format. A sentence or a short paragraph won’t do. Admissions committees are looking for a little more content, and a bit more structure. The typical word count of an MBA personal statement is around 400-1,000 words, so think one to two pages long. Some programs may have very strict word count requirements, while others may not specify the word count but ask students to answer two essay questions.

Craft your personal statement just as you would an essay, with an introduction, body paragraphs and a conclusion. Start with a brief introduction that captures the reader. Use the introduction to engage the reader and keep them reading until the end of the statement.

Follow this with 3 to 5 body paragraphs that dig a bit deeper into your answer to the prompt in front of you. Each body paragraph should elaborate on how you came to apply to MBA and what makes you a great candidate. Remember to always use examples to support your claims- in other words, “show, don’t tell” them your story!

The conclusion

For the conclusion, wrap up your statement neatly, impressing upon the reader that you are the right fit for the program. Your reader should be left with the incitement to action, namely, they should want to extend you an interview invitation.

Being able to master the short essay format will also show admissions committees that you have the writing chops needed to excel in their business program!

Keep in mind that personal statements are usually between 750 and 1,000 words, so they don’t need to be long, meaty essays. Be concise in your statement and cut out any unnecessary information or fluff that isn’t needed.

Have a compelling story

When writing your personal statement, it’s important to leave an impression. Admissions committees will remember a great narrative over another student with high marks in all their classes. Crafting a compelling narrative is easier said than done, but it can be done.

Consider the question being asked. Are they asking for a moment of personal achievement? Your greatest failure? Do they want to know what motivated you to apply for business school? From there, choose a significant moment in your life that relates to the question.

Tell the story of this personal moment, using narrative story structure to deliver it with the greatest impact. Story structure means taking the reader—the admissions committee—on a journey.

For example, a story about the time you decided to run a marathon might start with a bit of background on the race and why you decided to run it. Then it would talk about any obstacles or setbacks you faced in preparing for this challenge, and how you overcame them. In your essay, you could write about the race itself, your mindset and any unexpected difficulties like a twisted ankle, finishing with the result of you completing the marathon anyway or beating your personal best time. Discuss why this moment of personal triumph was significant to you and how it relates to your decision to apply to business school.

Use your natural voice

When writing your personal statement, it’s key to maintain your authenticity. It is, after all, a personal statement, so use your natural voice and style in your writing. Admissions committees appreciate unique voices, and it will be noticeable in your writing if you’re trying to be overly formal or adopt the style of another writer.

Remember that committees are asking who you are as a person. Being honest and natural in your responses will shine through with way more impact than trying to sound like the smartest person in the room or the most business-savvy applicant.

Prove your leadership qualities, be introspective and honest

No matter the essay question, it’s best to showcase your leadership qualities. Show admissions committees that you can be introspective and honest with yourself. They want to see proof of self-growth and self-reflection in the experiences you share in your personal statement.

Demonstrate your leadership as part of a team environment by highlighting the ways in which you built up your team or encouraged them. Show the admissions team that you have leadership over yourself as well, in your commitment to your goals, writing about how you saw a difficult project through to the end, or a moment of personal self-development in which you learned from past mistakes.

Share how you will contribute, and how the program will help you achieve your career goals

Lastly, draw attention to what contributions you can make to the school or program of your choice. Pump up your strengths and the unique perspective or skills you bring to the table. Present compelling arguments for why you should be chosen over others.

Also mention how the program you’ve chosen will contribute to your business education or help you achieve your career goals. Mention specific elements in the school’s culture or curriculum that you feel will be an asset to your education in business administration or your future in business.

Worried about your MBA Interview? These are some of the question types you can start preparing for:

What should be left out of an MBA personal statement?

Just as there are elements that need to be included in your MBA personal statement, there are parts to avoid as well. Some common mistakes in poorly written personal statements are making it too long, not proofreading or checking your work, and not answering the essay question effectively.

Below we’ve listed some key mistakes to avoid when writing your personal statement.

Similar to the above, your personal statement isn\u2019t another resume or a list of your extracurricular activities. Schools are asking specific questions about your personal motivations and experiences. If they need a rundown of your professional experience, they\u2019ll look at your MBA resume . ","label":"Don't just summarize your professional experiences or extracurricular interests","title":"Don't just summarize your professional experiences or extracurricular interests"}]" code="tab1" template="BlogArticle">

Below we’ve provided 7 examples of great introductions, body paragraphs and conclusions of MBA personal statements, each answering the common types of essay questions we talked about above.

1. What motivated you to apply for this MBA program?

My family owns one of the oldest small businesses in our tight-knit community. I have always been proud to be a part of this family tradition, and it is my dream to open a small business myself. During the pandemic, I witnessed my parents and their fellow small business owners struggle to keep the doors open and the lights on. Many businesses, some of which had been here for decades, were ultimately unable to and had to close their doors for good. This was difficult for me, as it is not just a failing business, but an individual’s dream being shuttered. There are many hard-working small business owners in my community who simply could not compete or adapt to the changes of the past year. And they had no system to guide them on how to get back on their feet.

My dream to become an entrepreneur has now evolved; in the future, I want to create a company which incubates local start-up businesses. In working with [Company], I have developed my leadership and organizational skills, but an MBA from [University] will allow me to grow into a community-minded leader. With [Company], I have been fortunate to be able to lead a team of like-minded individuals, and see how both my actions, and the actions of the team, can lift up us all. It would be my goal to view my community of small business owners in the same way: as one unit that can be raised out of the circumstances we are all mired in.

[University’s] MBA program was my first choice because its foundational values align with my goals. With the program’s focus on the operation and management of small business, I believe it will provide me with the proper toolset to serve local business owners and up and coming start-ups. [University] also focuses on entrepreneurial leadership and development, which will be a great class to augment my existing skillset. The curriculum of this program will provide me with the necessary professional skills I need to succeed as a small business owner myself, particularly with its foundation of management, finance and leadership. Since the program also holds a high standard for innovative, exemplary leadership, I feel it will augment my developing leadership style and skills and mold me into becoming the kind of leader my community and its business owners need right now.

The small business owners in my community are like members of a family, and when they were faced with difficult times, I was amazed to see how they supported one another, and reached out to one another. My goal as a business incubator would be to provide a space for these businesses who were struggling or had to shutdown to restart again and get back on their feet. To have a community support system to reinvigorate them. It would also be a resource for any budding entrepreneurs in the community, who were scared off by these challenging times or simply don’t have the resources they need to get off the ground.

After graduating, I will achieve my dream of running a business incubator with the full guidance of my experiences inside and outside the classroom. With the skills I will have learned, I will be able to give back to my community and make a true impact on the lives of its small business owners. I am passionate about my goals, and deeply committed to making a real, tangible difference in my community’s business sector. I will take the lessons I’ll learn at [University] with me throughout my life and career in business and pass along the tools and skills I will have learned to the small business owners, like my parents, for whom it makes such an incredible difference.

2. Who do you most admire?

The businessperson I most admire is not a well-known titan of industry. Her name is [Name]. She is the founder of a not-for-profit organization which provides stray animals in need with care and housing, as well as educates on proper animal care. She has been my mentor as I have volunteered for her organization for the last 3 years. My passion for animals led me to volunteer with [Organization], but it was the incredible example set by [Name] which inspired me to further my professional goals and pursue an MBA. With an MBA degree, I can pour my experiences, skills, and passion into helping other not-for-profits like [Organization] succeed and continue to help animals. The world, particularly the not-for-profit sector, needs more leaders like her. She continues to inspire me with the commitment and passion she has for her business.

The reason I admire [Name] is because of her dedication to her business, her sense of responsibility to her team and the animals, and her vision in creating a better solution to stray overpopulation and pet abandonment. Every day, she works to educate pet owners on the problems organizations like hers face, and the effect on the animals and communities involved. People often misunderstand the work done by animal shelters and organizations like [Name’s], and it’s important to not only raise awareness but educate others on the real problems we are seeing everyday, and the proven solutions that can be provided. Overpopulation of strays and inadequate pet care often mean our shelters are at capacity, stressing our already taxed resources. It sometimes means we’re not able to accept an animal in need off the street, because someone else has returned a pet they weren’t prepared to care for.

[Name] puts everything she has into her business to ensure it runs in a responsible, organized way, from caring for the animals, to managing staff and customers. She tackles problems head-on, and she is involved in every step of the process to see where we can make improvements. Every year, she organizes our Adoption Day event and fundraiser. She sets up pens for potential pet owners to interact with our animals safely, signs up new shelter volunteers and accepts donations. And then she is in charge of educational presentations and a thank you speech in front of the crowd of our supporters and donors. She truly makes being an organized professional an artform. As part of the team, she is our leader by example, showing our team how to organize and set up a safe, fun and successful event. She leads from the front and shows us how to properly care for animals and advocate on their behalf.

[Name] is not only dedicated to her position as the team leader and head of the organization, but personally takes the time to do the work around the shelter and can fill in for any position flawlessly. She proves the importance of being able to multi-task, and how crucial it is to know every part of the business, when she shows our shelter volunteers how to clean out cages, maintain our animals’ physical health with grooming or properly delivering necessary medications, and how to socialize our animals with structured play with other animals and humans. She uses her creative thinking and innovation to keep finding ways the team can work smarter, not harder, and brainstorm ways that we can improve the lives of our animals. When our resources aren’t enough, or a piece of equipment breaks down, there is always another solution. When we didn’t have enough proper feeding and water bowls for our pets, she took it upon herself to recycle pieces of PVC pipe and plastic storage bins from our storage room to create a feeding and watering system that saved us time in caring for our animals and provided space for everyone during busy feeding times.

My mentor will always be an inspiration to me in the world of business for her leadership qualities and the way she executes her vision. Not only is she a prime example of a not-for-profit business owner, but she also never lets herself forget why she’s there, and she always shows up for her business. Working in the not-for-profit sector requires a surplus of passion, patience, integrity and dedication. It also requires superb organization, knowing your business inside and out, creativity and innovation. She demonstrates these qualities every single day, and inspires others to develop these qualities within themselves, too. [Name] is the best example I can think of a leader, a not-for-profit business owner and someone who truly cares about their mission. I hope to emulate the qualities she has shown and instilled in me in my future professional life.

3. Describe a time you led a team and what challenges you faced, how you overcame them.

The bulk of my professional experience has been as a member of team. I have been fortunate to have experience both being a part of and leading a team of talented and dedicated individuals. Working at [Newspaper] as chief layout editor, I consistently lead a team of 5 layout editors in creating and publishing a weekly paper. Journalism is a fast-paced environment that requires focus and collaboration. My team edited, laid out and approved a large volume of pages each week, working under tight deadlines. Our work requires adaptation and perseverance, and a fair amount of commitment to see things through to their deadlines and complete a project to the best of one’s ability. In my role as chief layout editor, I had the invaluable opportunity to develop my leadership style, grow as a leader, and prove to myself and my team that I can lead.

Within a newsroom, there are multiple departments all operating with a degree of separation from one another, but all key parts of the overall team. Normally, the department heads are in contact with one another to fix problems quickly where they come up and stay in contact throughout the publication process. My team of layout editors would inevitably run into a roadblock or have a question they needed to pose to another department head about the copy. Communications between departments were usually streamlined by being communicated exclusively through department heads. If a team member had a request, it went through me and on to the appropriate department head. Since department heads were not always available at the time the issue arose, I took the initiative to make it easier for my team to get the answers they needed to work, even if myself or the other department heads were absent. Through a shared Slack message board, members of my layout team could post a request or question to the related department. All team members of that department would be able to see the request and respond. Or, messages could be sent directly to the individual to answer the request.

Another major hurdle was ensuring every page that came through our hands kept to our strict style and layout guidelines. As team leader, it was my responsibility to clearly communicate our style and layout guidelines to my team members, providing a comprehensive guide for them to follow. This guide became a staple in the office and part of the package prepared for new hires. The guide helped new hires onboard more quickly and increased the team’s self-sufficiency. All pages being worked on were also visible to the entire team, so everyone knew who was working on what and how projects were progressing in real time, without the need for constant meetings and updates.

Leading my team at [Company] was a challenging but rewarding experience. In my responsibilities as team leader, I learned valuable lessons about the importance of transparency, clarity and advocacy in the workplace. I learned the importance of fostering an environment where the entire team could excel and be self-sufficient. Being a leader is about much more than delegating, fixing problems and guiding team members. In an environment as dynamic and fast-paced as a newsroom, I learned how to use my creative skills to improve the work environment. By making these seemingly small changes to our communications and operations, the team was able to thrive. Through my time as leader, I believe my best accomplishments were removing the team’s hurdles to productivity and efficiency. Once I did, my team showed me how adept they were at leading themselves.

My greatest personal achievement was also the realization of a lifelong dream. This year myself and my water polo team won the gold medal for the Junior Olympics. It has been my dream to become an Olympian since I was young and being awarded a gold medal for competing in my sport has been by far my proudest moment. Not only was this a significant feat of athleticism, perseverance, and dedication, it was an affirming moment for me personally. It proved what I was capable of once I set my mind to something. It showed me what my passion and hard work could bring me.

My journey as an athlete has taught me many important skills applicable to every area of my life. Water polo is a team sport, and I could not have succeeded in this personal victory without the hard work, encouragement, and help of my teammates. The team’s strengths and weaknesses must complement each other to form the best unit it can. And thinking and functioning as a team helps keep us sharp and focused. Being a part of a team also inspired me to push myself and constantly improve upon my own performance. During training with my team, I often had doubts about myself and my performance. I never viewed myself as the strongest link, and saw only how I fell short compared to my teammates in speed, strength or maneuverability in the water. My teammate, [Name], noticed how hard I was pushing myself and encouraged me to share my self-doubt with her. I carried her following pep talk with me to the gold medal match. She told me that our teammates all relied upon one another, but that we were also there to support each other. To complement each other’s strengths and weaknesses. And she reminded me that my strengths were knowing who was the quickest, who was the strongest, and who was the best teammate for any given situation in a match. She pointed out that I had a knack for analyzing a situation quickly and immediately moving into position to support the teammate that needed it to maximize our chance of success in the round. Having the team’s expectations of me, knowing they were relying on me, but also supporting me, inspired me to be my best. To challenge myself and expand the limits of what I thought I was capable of.

Water polo is also a physically demanding sport, and my long hours of training and practice have taught me diligence, patience and perseverance, especially when there is a goal I am striving for. But frustration bubbles up in you when you don’t see results or even a shred of improvement. Self-doubt might creep in, because you know that even your best might just not be good enough. Not to mention, when you’re in the arena and all eyes are on you, it’s easy to get distracted. My self-doubt was keeping me from seeing my personal strengths, and the improvements I had made. The mix of frustration at lack of progress and determination to do better pushed me too hard. After my teammate’s inspiring talk, I started to focus on my strengths, playing out different match scenarios in my head and in the pool and practicing drills with my teammates to improve my reaction times.

I remember walking out and trying to tune out the noise and distractions. You run through the mental checklist, and you’re so focused you almost forget what’s coming next. It feels a bit like sleepwalking, because you’re not aware of what’s happening around you, but you don’t miss a thing. Everything you have practiced comes rushing back to you and you’re waiting for everything to start. When it does, there’s the snap to action. All your training is remembered in a single instant, and suddenly you’re ready for everything. Your team is with you, all of them connected to you, sharing the same thoughts. You don’t need to tune anyone out anymore, because the only thing that exists in your world is your team and the game. It’s almost hard to believe when the game is over and you come back to the real world. It’s a surreal feeling. And then you realize: we won.

Although I have achieved this personal goal through hard work and dedication to my sport, it has opened my eyes to the other possibilities still ahead of me. In achieving this milestone, it has made me strive to reach for the next rung on the ladder and keep improving myself in my sport and in my personal development. In achieving something I wasn’t always sure I could, I’ve shown myself what I’m capable of, and taught myself the value of challenging myself and growing myself.

Want to learn more about MBA courses? Check out this video:

5. How will you contribute to school’s diversity?

As a female entrepreneur, I know the unique perspectives and value I can bring to the table. Growing up with a grandmother who started her own business had a huge impact on me, as it taught me what women in business are capable of. Now, as a proud business owner myself, I can see how my personal journey affects my approach to business. My grandmother owned a small hardware store, and hers was the only store around for miles in a rural area. She knew each of her customers by name, and took the time to chat with each one, providing advice or recommendations on their home improvement projects. As a child, I was astounded by her depth of knowledge and how she always seemed to have an answer for everything. It inspired me to follow her and soak up the information she had. As we worked, she also provided me with gems like ‘if they come back with a smile on their face, you’ve done your job’.

When I built my business, I was focused on one mission: to help empower my fellow female entrepreneurs and business owners. Now that I have been in business for a few years, it still amazes me how often my clients share stories with me that echo my own. We share so much of our struggles, triumphs and experiences, and yet we each have our own story to tell. We all have different reasons for going into business for ourselves. Some of the best interactions I’ve had are when my clients share their stories with me. When I was still working with my grandmother in her shop, I was helping a young girl with a school project. She wanted to construct a birdhouse and needed some help finding the right materials. Unlike her classmates, she wanted to construct the most unique birdhouse possible. Something the most colourful birds would call home. Together, we went through the store picking out flashiest glitter, buttons and faux feathers we could find. The following week, she returned to proudly show off her birdhouse, the most colourful I have seen yet. Seeing the proud smile on her face and seeing the result of what I had helped to build, ignited the spark that has never left me. Knowing I was a part of her passion project, of helping it become a reality, fills me with the same pride I feel now helping other women to succeed in their business. Whenever a client tells me that I’ve given them the tools they never thought they’d have access to or given them the advice they never knew they needed to succeed, I know I’ve done my job.

As a female business owner, I bring my own special brand to my business. My business was built on my personal passions and values, and it shows in every interaction with my stakeholders, my employees and my clients. My motivation to pursue my MBA comes back to my grandmother’s words of wisdom in doing my job. Doing the best job I possibly can for my clients. And I know I can’t continue to grow, and provide my clients with my best work, without continuing to develop myself professionally. In pursuing my MBA, I am filling myself up with even more knowledge, even more skills, that I can pass onto those who need my help.

6. Talk about a personal failure and what you learned from it.

Even as a child, I was never good at accepting failure. Whatever I did, I wanted to excel. And I quickly grew disinterested in activities I didn’t have a natural talent for. While in life it is inevitable to experience failures, there is one incident in my personal life that stands out. A few years ago, I was training for a national track and field competition. Track and field was something I was effortlessly good at, and I knew I would have no trouble competing when I qualified for the race. I would be racing in the 100 m sprint, a category in which I excelled and was sure to win first place. Even though I was assured of my victory, I devoted myself to my training. It was important to me that I show my best efforts and impress.

Before my defining race, I was warming myself up, preparing myself for the feat of athleticism. I also sized up the competition, taking note of the strongest runners, as I usually did. It became a pre-race ritual for me, to mentally catalog my opponents and consider how their strengths and weaknesses matched up to mine. There was one runner I noticed and dismissed immediately for being the smallest and weakest-looking of the group. Unlike the rest of us, he wasn’t warming up for the upcoming race. He was sitting quietly on his own, concentrating only on himself and whatever mental pep talk he was running through his head. Thinking nothing of it, I approached the starting line and waited for the gun blast. As soon as it fired, I took off, digging my toes in and launching myself ahead of the pack. I was pushing my body to its limits to reach that finish line. I could see my opponents falling back, on my heels but unable to catch me as I sprinted with confident strides. But to my surprise, the small runner I had dismissed so easily was a pace ahead of me in my sightline. Determined to beat him, I poured everything I had into my sprint, feeling the effort burn through me. But it wasn’t enough. The runner effortlessly flew over the finish line before me, nabbing the first-place prize I had worked so hard for.

While my defeat in an arena I excelled in could have brought bitter disappointment, it was also a good reminder for me that we all fail. Competition is inevitable, and we should never grow complacent in the areas where we excel. If we stop growing, our competition will catch up to us quickly and unexpectedly. If we want to stay ahead of the game, it’s important to keep improving. Because even the best athletes continue to train to stay at the top. My fellow runner didn’t care about their competition, and they weren’t concerned about comparing themselves to others. They were solely focused on their goal, as any top athlete should and will be. This is a lesson I took to heart.

During this race, I did also beat my personal best time, so it showed me that even if I excel at something, there’s always room for improvement. It taught me that complacency is the enemy of my success. I was so satisfied with what I thought to be my peak performance. I had thought I was at the top of my game. But this experience showed me how wrong that was, and how important it is to keep growing and developing myself. I’ve learned that even with our best efforts, we can sometimes still fall behind. Sometimes, someone’s strategy will be better. Or they’ll be better prepared. But mostly, it showed me that instead of focusing on how I measure up to others, I need to shift my perspective and ask how I measure up to who I want to be. My goal now shouldn’t be to be the best, my aspiration should be to become the best version of myself I can possibly be.

7. What are your career aspirations?

Brewing has been my family’s calling for generations, from my father brewing backyard beer to my ancestors’ colourful history of distilling illegal spirits. Recipes have been passed down through the family, and we each have our own favourites and specialties. Some of us add unexpected flavours to our home brews. Others swear by old or superstitious techniques. Still other members of the family have kept their ‘secret ingredient’ close to the vest. Something I want to change is the fact that the family hobby has never quite grown out of the backyard. Because the other family tradition is in the sharing of a cup, and I think with the growing popularity of micro-breweries and micro-distilleries, other families might enjoy a taste of our traditions, too. In applying for this MBA program, I believe it will help me to achieve my dream of opening a micro-distillery. It has long been my goal to own my own business and incorporate my passion for brewing. Being a small business owner requires supreme organizational and management skills, which [School’s] program will provide me.

In opening my own micro-distillery, I will be able to share my passion with my customers. The area in which I grew up has a unique history of locally made spirits, and the ingredients that grow in the area cannot easily be found anywhere else. They provide an inimitable flavour profile and a taste of the local land that cannot be matched. It is my goal to carry on the proud traditions of my hometown region by opening my own micro-distillery, to share our unique regional flavours with the world. Although my dad has taught me his home-brewing techniques, I also have experience working for [Beer Brand] as a brewer. Learning the modern techniques of brewing has definitely expanded my skillset, although brewing the same brand of beer, using the standard recipe, doesn’t have the same passion in it. My work experience has rounded out my technical skill as a brewer, and it has also given me some insight into the operations of a business. I’ve seen firsthand what it takes to operate a small business, and I know I have more to learn in this area. I know if I want to succeed in turning my family tradition into a real business, I need to build up my business sense. 

To achieve my goal of owning my own micro-distillery, it is important to have a strong business sense behind the passion and big idea. I believe with this program I will add the leadership, management and operational skills I need to see my micro-distillery off the ground. My business will need a team, and I will need to develop myself as a leader to be able to choose and develop my employees. I know I will also need to learn the management skills that will allow me to help them be successful. It is my belief that this program will instill in me the soft skills I need to become the leader and teammate I need to become to see this venture succeed.

Writing an MBA personal statement is tricky, but it is a must for any business school application. By following the above tips or studying the examples we’ve provided in this guide, you’ll be well on your way to writing an awesome personal statement. Finally, if you are looking for more inspiration, check out our Harvard MBA personal statement examples . This renowned institution is well-known for its standards. If you can write a personal statement like this, you can get into any MBA program out there!

MBA personal statements are typically between 750 and 1,000 words.

An MBA personal statement is almost like a cover letter for a job application. It is written in essay form and should explain why you are the right choice for an MBA program. Your MBA personal statement should also highlight why you wish to attend the schools you're applying to and what you hope to do with your MBA.

Yes. Most MBA programs will ask for a personal statement as part of their application process.

A general rule of thumb is to include a strong personal narrative, compelling arguments for your candidacy and qualities or strengths you will bring to the program you’re applying for.

Yes. Usually, schools will change the essay question each application cycle. Though this may vary depending on the program.

Some of the most common personal statement essay questions relate to personal achievements, motivations for applying to business school or how you will contribute to the school’s MBA program.

Yes. Admissions committees will be expecting your personal statement to be in short essay format. If it’s not, it may lead your application to the rejection pile.

The simplest way is to study the short essay format, read the essay question, reflect on your personal experiences, and answer the question being asked!

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Writing the Personal Statement

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This handout provides information about writing personal statements for academic and other positions.

The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

Top tips for writing your personal statement!

Putting together a personal statement can be tricky! Every year, we speak to lots of applicants about what we expect and what we are looking for in the finished piece – it’s something we get asked about a lot!

‘What should I talk about in my personal statement?’

‘How can I make my personal statement stand out?’

‘How long should my personal statement be?’

Fear not! The personal statement section on your application is broken down into 4 clear questions so you can write responsive answers, that offer us insight into the key attributes we look for! That being said, we do have our own tips and guidelines that we like to share, so read on for our full insight!

Why does Imperial College Business School ask for a personal statement?

Quite simply, we ask for a personal statement because we want to know about you. All aspects of your application are important, but many areas tend to be factual and to the point. The personal statement is your opportunity to expand and tell us more about who you are, and what your motivations are for applying to Imperial. Our programmes are hugely competitive, so we often rely on the personal statement to help us understand your profile and fill in any missing pieces from our assessment.

What questions are included in the personal statement section of my application? 

You will be required to complete 4 mandatory questions, which cover your motivation to study and contribution to the cohort, with an additional information section which offers you a chance to detail anything else you haven't mentioned as part of the application. The 4 questions are as follows:

Please share your motivation for undertaking the programme? Treat this as a priority. Ideally, your CV and academic history should have already given us a good idea of your achievements to date, so be sure to tell us why you are pursuing postgraduate study and why you have chosen your programme of interest. You should be able to link your past experiences to your suitability for the programme and expand on anything else that is relevant.

What is your proudest non-academic achievement? This could be professional, personal, or extra-curricular, but we want to know about your proudest non-academic achievement to date, and how it has helped shape you into the person you are today. We love to hear about all the interesting things that applicants have done and achieved, and this is a great way to differentiate yourself from other candidates.

What would you contribute to the cohort and the Imperial community? This question is your opportunity to show us how you will enhance the college experience of those around you and how you will make the most of your time at the Business School. Think about how you will make the campus community a better place, whether this be through participation in extracurricular activities or interactions with staff and students across campus. 

How would you use your degree to make a positive impact? We want to know how the programme will benefit you, both during your studies and in the future. Perhaps, you could use this section to tell us about how your programme fits into your long-term goals, or any long-term objectives you have relating to your chosen area of study.

Additional Information Use this section to include any additional information you want to tell the Admissions Committee. 

Is there anything I should not write about in my personal statement?

Try not to get too caught up with university rankings or facts about the Business School – we want to hear about you, not us! It’s good to talk about the programme content but avoid simply relaying this information back to us. Focus instead on what interests you the most and how you plan to build on past study.

Don’t waffle - keep it concise! You have 1500 characters per section (including spaces!) so make sure your answers are clear and succinct.

Check, check, and check again! It’s the golden rule; make sure your personal statement is free from any spelling or grammatical errors. Copying and pasting from any other personal statements you have written, such as one to another institution, is a risky game – don’t reference another university and be sure to use the correct programme title!

Hopefully, we have given you some good guidance on what is expected from the personal statement and we wish you the best of luck if you are submitting an application, and we look forward to reading your personal statement soon!

Listen to our podcast Inside IB to learn more about creating a stand-out application

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• Business Management Personal Statement Examples

Applying to business management school? You will need a strong personal statement to support your university application. Use our business management personal statement examples as a guidance to write your own. Also, make sure to check other personal statement examples for more inspiration.

Business Management Personal Statement Example

The key to any successful business is good management. In order to adapt to the constant shifts of the global economy, businesses must apply methodical reasoning to people, processes, and technology. I have demonstrated a similarly flexible, adaptable approach to achieving my goals as a mature student with strong academic achievement in Administration and IT and extensive employment experience.

As soon as I graduated from school, I began working. However, as my desire to return to study grew, I combined my work experience with study to earn HNC and HND qualifications in Administration and IT. The IT component of this course has particularly intrigued me because of my interest in how technological processes impact business. It has also been fascinating to learn the theory behind the administrative and organizational practices I have implemented and observed throughout the years.

My experience as a news agent’s kid has given me hands-on experience in both financial and personnel management, including customer service, stock management, and liaising with suppliers. Having always been involved with business and management within the industry, it was perhaps not surprising when I decided to gain more experience in retail. In order to allow my passions for both the technological and financial aspects of these roles to flourish, I sought out experiences that allowed these passions to flourish. I used my expertise in providing excellent customer service while working as a Telephone Banking Advisor for Porta Wealth Management to counsel clients on the best services, weighing the benefits and drawbacks of various products in relation to their needs. Additionally, I was in charge of looking after databases, working on banking policies, and implementing rules set forth by the FSA. Moving between small, local firms and multinationals has allowed me to study the differences in administration and management, as well as how technology affects these.

As an ambitious student with a keen interest in business and management, I am constantly seeking out new ways to further my understanding and skill set. In my spare time, I delve into a diverse array of management techniques and put them into practice in both my personal and professional life, allowing me to achieve my goals and aspirations. One of the most prominent examples of this is my leadership experience as the Treasurer, and later the Chairperson, of my local Women’s Power Business Group. In this role, I have been actively involved in a variety of volunteer and fundraising initiatives, as well as organizing workshops to support isolated or vulnerable women and their children in my community. Not only has this role given me the fulfilment of making a difference, but it has also provided me with invaluable experience in implementing leadership, teamwork and administration skills in a real-world setting. I have also been able to infuse my other passions, such as my love for walking, by initiating annual sponsored events like a 5K walk for Breast Cancer Research. This unique blend of my interests and skills has allowed me to develop a well-rounded perspective and provided me with a valuable learning experience.

Having a natural inclination toward the management of people and processes as a persistent self-starter with a drive for improvement. As a result of consistently reflecting on myself in my studies and work, I have been able to identify areas for improvement and think critically about my own performance. In my undergraduate studies, I have not only honed this natural tendency but also gained knowledge on technology integration, which I believe will be crucial in the business world of the future. After graduation, I hope to utilize this knowledge and ability to make a significant impact. I’m determined to make a real impact in the business world, whether I start my own company or take on a key role within a larger organization.

Management Personal Statement Example

Being a very determined and studious individual academically, I knew a university degree was an obvious next step. In spite of my broad interests, I am drawn toward a law or business management degree. As far as Business is concerned, I chose it because of its complexity and intrigue. Management blends so seamlessly with everyday issues that I particularly enjoy. In taking the subject at A-Level, my interest has grown and matured, and I can view many businesses analytically and make suggestions regarding improvements. Law is an area which has interested me from an early age. I am an avid reader and believe that this habit is crucial when it comes to pursuing a career in law. I feel that my attributes make me an ideal candidate for the field as I possess a keen attention to detail and am intrigued by work that deals with contemporary social issues and the need to analyze and present evidence effectively. Additionally, I believe that the psychology coursework I have completed has helped me understand how people’s perspectives and recollections can be influenced by various factors. This type of work demands a certain level of self-assurance, which I am confident that I possess and can leverage to excel in the competitive sphere of law.

Throughout my career, I’ve had the opportunity to work in a diverse range of roles and environments, and this has helped me develop a broad range of skills. However, among all the experiences, I’ve had the privilege to work for Royal Worcester in the Debenhams store which I believe has been the most formative of all. Being a sales advisor in such a high-end company has taught me to have a self-assured demeanour, and I have also had to cultivate a good memory to be able to provide customers with accurate product knowledge.

Additionally, I was assigned the duty of training a new employee, demonstrating the great level of confidence my employers have in me.

From holding the role of form captain in secondary school to helping with the planning of large-scale festivities in college, my educational experiences have been quite useful to me. These kinds of responsibilities have enabled me to grow up and take my roles seriously, earning the respect of my coworkers. As English Prefect in Year 11, I was responsible for supporting the entire English department, which took up a significant amount of my time. I also had a piece I wrote against the mistreatment of women on French television published in the daily “Paris Local News” as a result of my interest in the French language. I was pleased to have my opinions represented.

I have always been passionate about languages and during secondary school, I took evening French classes. My dedication and hard work were recognized when I received the ‘The Best Student of the Year’ award for my outstanding performance. These classes required me to manage my time effectively, so my schoolwork did not suffer. Furthermore, being raised by German and French parents has helped me to achieve fluency in the language.

Aside from languages, sports and leisure activities have always been an interest of mine. In college, I used this passion to do charity work and raise money for ZBIN. One of my accomplishments includes raising £1050 and abseiling 120ft down London University. 

Additionally, I played netball for the local Netball Team and competed in the OGI UK Games for the Wembley Stallions AFC team. My performance was recognized with several trophies, as well as a gold and bronze medal in the long jump and javelin respectively.

How to write specific paragraphs of your statement:

I have always been fascinated by business and the way that companies and large organisations work. From my first steps, I have been an entrepreneur at heart, always finding ways to make a little extra money selling lemonade at the promenade or starting school projects. With my personal development, my interest in business has only intensified, and I have come to realise that business management is something I want to study at school. Read more in management personal statement examples .

I believe that a business management degree will open many doors for me and provide me with the flexibility to pursue a wide range of career paths. Whether I decide to start my own business or join an established company, I know that the skills and knowledge I gain will be invaluable. 

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Business and Management Personal Statement

Business is one of the most important components of modern life, and I find its dynamic and interdisciplinary nature very interesting. Having enjoyed studying Business Studies at GCSE and A level, I would like to further my knowledge and learn more about management theory and how different organisations operate in the Global economy. I look forward to applying my learning, and developing practical managerial skills, by undertaking a work placement in industry to enhance my undergraduate study.

I am an extremely self-motivated, organised and diligent student, who achieves in both independent and group working environments. The research and planning involved in my EPQ project, entitled, 'To what extent is branding the most important influence on consumer preferences of coffee shops?' is enhancing my self-study and organisation skills, and allowing me to utilise some of the business theories that I have studied. My A level subjects provide me with skills that complement my study of business. In geography, collecting primary and secondary data before analysing the results has developed my sampling and data handling skills. Cross-over topics include globalisation and demographics, which have helped my understanding of the world within which organisations operate. In history, a subject requiring investigation and review of different historians' interpretations of past events, I have developed my analytical and critical thinking skills. These skills are invaluable in business today, especially in the decision-making process.

I am an active member of my school's Sixth Form council, which has strengthened my oral presentation and problem-solving skills, as the council is based on finding solutions, through discussion, to issues raised. I have volunteered as a prefect and both an educational and peer supporter; responsible positions which required communication skills and maturity to assist lower year students. Through completing work experience at Waitrose, I gained an insight into the world of work, learning about the importance of customer service in the retail sector. I participated in the daily managers' meeting which reinforced the importance to me of leadership, teamwork and communication in business.

In addition, I was a member of the winning team in a school-wide Business Smart Programme that required us to generate and pitch a business idea to senior staff and an external business owner. These experiences confirmed my career aspirations are definitely within the area of Business Management. In addition to extra curricular school responsibilities, playing tennis has been my passion for a number of years and I regularly represent my tennis club's adult first teams in local leagues. Through competing in singles tournaments, I have progressed to an LTA rating of 5.2, which required significant perseverance and commitment to achieve. I am a trained tennis coaching assistant and have a part-time job helping to deliver junior lessons at my club. This allows me to apply my leadership, planning and communication skills to organise a group of young players who require clear, concise and structured direction in order to improve their game. I also captain a local table tennis team and have represented Chelmsford in the National Junior League. Playing so much sport whilst studying has required me to effectively prioritise and manage my time. Undertaking the Duke of Edinburgh Bronze, Silver and Gold awards has allowed me to participate in many varied activities and learn the importance of leadership, co-operation and determination to successfully overcome challenging situations and enjoy team expeditions.

I am very much looking forward to studying a degree in Business and Management at university to further both my theoretical business knowledge and its practical application into the 'real world'. I will grasp every opportunity available and am excited to face the challenges that university life has to offer.

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Sample Personal Statement Business Analytics

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

Here is the personal statement of an applicant who got admitted to top Master’s in Business Analytics programs, including CMU, and MIT. For personal statement, the programs posed several questions to applicant, which the admissions committee expects to be answered in an essay form. The universities provide these personal statement prompts to encourage students to self-reflect and then to share their insights with the program.

The following essays are an example of a compelling story and reflect the original voice and personality of the applicant. Get inspiration from them and try to incorporate their strengths into your own personal statement.

Related Personal Statements 1) Sample Personal Statement in Advanced Analytics (admitted to NCSU) 2) Sample Personal Statement in Analytics (admitted to Georgia Tech) 3) Sample Personal Statement in Data Science and Analytics (admitted to CMU and Vanderbilt) 4) Sample Personal Statement in Management and Analytics (admitted to LBS)

In this Article

Personal Statement Prompt 1

Personal statement prompt 2, personal statement prompt 3, personal statement prompt 4.

Please attach to the application a brief narrative outlining your academic interests. Include any current or long-range interests in research, teaching or other professional objectives. Please describe these if you have progressed far enough in your career to have publications or other evidence of scholarly endeavour.

I want to play the critical role of a business strategist and capitalize on the most useful of the sophisticated technologies flooding modern businesses. In the short run, I want to set up a consulting firm which provides analytics-driven marketing solutions to large firms operating to deliver a consistent and easy buying experience for their customers. I would ideally like to leverage recent shifts in the marketing industry towards data, expand my consulting services across countries, and become a global leader in revolutionizing customer experience through data analytics.

I am an ideal candidate for the Business Analytics program due to my strong academic record as I graduated in Electrical Engineering with a cum laude GPA. My undergraduate has equipped me with extensive quantitative knowledge and technical experience around different themes in engineering. I’ve focused most of my studies on parametric analysis using different software like C++, VB, MySQL, Python and MATLAB. This was further honed when I joined Facebook’s Meta as an Analyst Software Engineer and, using MySQL, predicted patterns of interpersonal behaviour to optimally pair customers with an agent. Solving demand-related issues of customers from all around the globe, I have become aware of the mismatches between marketing outreach and customers’ buying needs. Therefore, I aspire to influence global customers’ marketing experience by investigating ways in which customer needs can be well aligned with the sales strategies of firms supplying goods online.

To materialize my aspirations into a successful reality, I want to glean more information on predicting customer behaviours and matching it with the right promotion offers since it ideally dovetails with my professional expertise in using MySQL to predict patterns of interpersonal behaviour to optimally pair customers with an agent. While I developed a strong skillset in matching commercially available information to determine successful behavioural interaction patterns, I plan to extend my research pursuits by exploring the right mix of traditional and digital marketing vehicles.

Beyond the classroom, I would greatly appreciate the opportunity to learn from and collaborate with the influential faculty and the Center and Laboratory for Behavioral Operations and Economics’ endeavours to solve critical IT-related decisions that advance company performance. In particular, the techniques of Professor Gary Bolton in experimenting with real-world trading markets within laboratory settings are foundational for my current work. Moreover, they will equip me with experimenting tools through which I can excel in my future career. Moreover, my future aspirations require strong leadership qualities recognized in a data-driven world. For this purpose, I would greatly benefit from The Leadership Center’s four dynamic offerings to mould my personality into a global leader’s persona.

Lastly, I will exploit the strong placement services and gain access to leading consulting companies where I can seek pro bono consulting opportunities and enhance my problem-solving acumen. I am also confident in acquiring the necessary communication skills to present solutions to Product Managers, Sales Associates, Engineers, and Marketing Teams for effective decision-making.

Thus, to sum up, owing to my strong academic credentials and professional expertise in applying artificial intelligence, I am confident of fully utilizing vibrant opportunities at Master in Business Analytics and converting it into an ideal segue for my future career aspirations.

Introduce yourself to your future classmates in 100 words or less.  

I have a passion for entrepreneurship, and during my sophomore year, I laid the foundations of the “ pay as you play”  console gaming platform and earned $4,000 a month. I have strong interpersonal skills and have won five national debating championships and represented at various national and international competitions. I am a fighter and showed great resolve in fighting acute liver failure, which I suffered in my junior year. I am a risk taker and quit my high-paying job at Unilever to start my venture of connecting home-cooked food suppliers with potential buyers.

What professional experiences have made you determine that business school is the right next step? (150 words)  

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The business idea was successful as it won a substantial seed funding. Encouraged by its traction, I spearheaded its execution of supplying home-cooked food to potential buyers. However, the main factor I overlooked was doing intensive data analytics based on the market’s demographics. The locus I initially defined was 8 km, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we incurred a considerable loss and customer dissatisfaction because of extended delivery times. Therefore, to avoid such losses, I strongly need a degree based on data management, technology, and analytics to create an ideal operations model for my business.

What career do you plan to pursue after business school and why? (150 words)

In the short run, I would restructure my business model by carefully analyzing the individual-level micro-data. Ideally, I aim to optimize my operations, mitigate the mismatch of distances between chefs and potential buyers, and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities of US.

In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. Consequently, they are unable to sustain themselves and run out of funding. I want to provide such firms consulting based on data analytics, business insights and marketing so they can harness themselves and become profitable.

Is there anything not addressed elsewhere in the application that you would like the Admissions Committee to know about you to evaluate your candidacy? (300-word maximum)

During my senior year, I got recruited by British American Tobacco after winning their battle of mental challenges. They had devised stringent criteria based on a rigorous aptitude test. Additionally, they assigned a group-based project related to any issue in public policy. I was the team lead and submitted a basic blueprint idea for using solar panels for domestic power needs. The basic plan was that the cost of these solar panels, being the main hindrance, would be offset once the government provided low-interest loans to homeowners to power their own houses. The savings on electricity bills would then be used to pay off the loans. It was an innovative idea that was well crafted after hundreds of hours of hard work. For example, my team and I conducted a rigorous field activity and accumulated over 400 bills from different homes in Frederick, Maryland to prove that using solar panels would not cost anything extra to these houses. We won the competition based on our innovative idea, and I was later called for an interview. Later, I was selected as MT and five other candidates out of 7000 applicants. I worked there for two years and eventually moved to Unilever. However, I always wanted to create social value and impact the lives of others, so after a brief stint at Unilever, I started my venture.

Describe a situation in your life where you failed to achieve a goal. What did you learn from this experience? (Max. 400 words)

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The app’s primary purpose was to create local clusters where domestic chefs and homemakers market and sell their food to potential buyers within a particular locus. The business idea was successful as it was selected at top incubators and won a substantial seed funding award. Encouraged by its traction, I spearheaded its execution  to become a pioneer in supplying home-cooked food to potential buyers . The main factor I overlooked was doing intensive market research based on the market’s demographics. Due to a lack of in-depth data analysis, the locus I initially defined was an 8km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we levied a considerable cost of transportation and customer dissatisfaction because of extended delivery timings. The  goal of becoming a pioneer not only failed severely , but the loss’s extent was so much that it even eroded our initial seed funding. 

Although I failed in my initial ambition, my failure taught me deep insights into this business. Therefore, I am not let down by this experience. Instead, it has given me a direction leading me to future success. I realize that I conceded this partly because I didn’t discount some factors but, more importantly, because I lacked the necessary skill set. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch between consumer and food supplier localities is mitigated. 

My more profound understanding of my failure and firm resolve to stand up again only point in one direction. And that is to pursue a Master’s degree in Business Analytics, where I can bolster my quantitative research skills and get international exposure to similar business models. I am therefore confident that a Master’s degree in Business Analytics will go a long way in pursuing my career goals and ambitions.

You just entered the elevator with a member of the Applicant Review Committee for the MS in Business Analytics. You can only speak to this person on the elevator for a short time. What would you say to this individual so that they would look favorably upon your application? (Max. 250 words)

During my senior year, I was inducted as Management Trainee by British American Tobacco after aced their “Battle of Minds” challenge. I was among the top 5 candidates out of other 7,000 aspirants. I worked there for almost two years, and after a very brief stint at Unilever, one of the leading multinationals, I decided to start my business venture. I looked for seed funding programs and pitched them my idea of supplying home-cooked food to potential buyers. The business idea won a substantial seed funding award. The idea was unique and covered on the local news channels during their prime-time transmission. After initial success, I experienced a downturn in my business. I realized the need to hone my quantitative analysis skills, particularly focusing on the operational optimization of business ventures. While searching for programs, I was excited by the curriculum. The vibrant community and home to more than 400 businesses, is an ideal place to learn and build new experiences. Additionally, the business analytics research centre is a perfect platform where I can test new quantitative research methods to calibrate the optimal spatial model of my business. In short, my strong credentials and desire to learn more align with the core values of the program in Business Analytics and will be ideal for fulfilling my career ambitions. 

One of our core values is Integrity. What does academic integrity mean to you? (250 words or less)

Academic integrity to me means being honest first and foremost to myself and anyone else. For me, it’s a way of life beyond just being honest in academic writing and following rules and regulations. I have stood up for academic sanctity, even against my friends and peers and have never tolerated slight slip-ups. I clearly remember how I had to take a firm stand against my group fellows in a Finance course when they were inclined to plagiarize a business idea. Additionally, when I started my undergraduate, I had many problems with citing during my writing courses. I wanted to learn and uphold academic integrity, so I took an additional paid online course to understand and master the art of referencing and citations. I have ensured that I take academic integrity beyond my university. As an entrepreneur, I have created a platform where cooks from around the city supply food to various customers. Dealing with almost 40 such cooks, I have ensured everyone is treated equally and honestly. For this purpose, I have developed systems where my employees’ names and background details are encrypted against an identification number so that my judgment remains impartial towards them. These are just some notable instances. Still, throughout my life, I have not let my moral guard down and confidently say that my ethical code of conduct strongly resonated with the core value of integrity.

Describe your experience using Excel, Databases or Software Tools. How has this influenced your decision to pursue a career in analytics? (250 words or less)

During my undergraduate studies, I worked with advanced Excel and basic STATA for various courses involving small and medium datasets. However, I realized a massive handicap of advanced data analytics when I started my business venture. I started a business named Homestove – a food sharing application based on the B2C model. Due to a lack of in-depth data analysis, the locus I initially defined was an 8 km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch of consumer and food suppliers’ localities is mitigated. My deeper understanding of my failure and firm resolve to stand up again only point in one direction: to pursue a Master’s degree in Business Analytics. Through this, I can bolster my quantitative research skills and get international exposure to similar business models.

What is your target industry post-graduation? What impact do you want to make in your industry using analytics? (250 words or less)

In the short run, I would like to restructure my business model by carefully analyzing the individual data. Ideally, I aim to optimize my operations and mitigate the mismatch of the distance between chefs and potential buyers and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities. In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. As a result, they cannot sustain themselves and run out of funding. I would like to provide such firms with the necessary training based on data analytics, business insights and marketing to harness themselves and become profitable.

Please provide any additional information you would like to bring to the admissions committee’s attention. (250 words or less)

I have a keen sense of developing businesses from simple ideas of human needs. During my sophomore year, I developed a passion for console gaming. However, I soon realized my limited options as each game cost around $50. It was my handicap that I started my first business. I formed a virtual club initially with only 17 of my friends who could play up to 17 other games by only paying an additional fee of $20 per day. By the following year, my club had 123 members across various cohorts. Just by renting the games I bought from the initial deposits; I earned as much as $4,000 per month. 

When I joined Unilever, I had many problems having lunch at the office. So, I searched for cooks nearby my office and found a lady who was ready to supply it. Her food was tasty, and soon she had five customers from our office. This gave me an idea to lay down the foundations of Homestore – a food-sharing B2C modelled application. The application’s primary purpose was to create local clusters where domestic chefs and housewives marketed and sold their food to potential buyers within a particular locus. The idea was well received as it won seed funding and got promoted on local news channels’ prime-time transmission. Currently, I am running this business, but I need a data analytics degree to smoothen operations so that I can increase the impact of my venture. 

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Crafting a Winning Business Analyst Personal Statement in 2023

In the competitive world of business analysis, a well-crafted personal statement can be your ticket to landing that dream job as a professional business analyst.

Whether you’re an experienced senior business analyst or just starting in the field, a strong personal statement is essential to set you apart from other applicants.

In this comprehensive guide, we’ll explore the key components of a business analyst’s personal statement and provide you with valuable insights and templates to help you create an outstanding one.

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The Importance of a Business Analyst’s Personal Statement

Your personal statement is not just another piece of your job application; it’s a powerful tool that can significantly impact your career. Here’s why it’s so important:

1. First Impressions Matter

Your personal statement is often the first thing recruiters and hiring managers read. It’s your chance to make a strong initial impression and pique their interest in your application.

2. Highlight Your Qualifications

In a competitive job market, it’s crucial to showcase your qualifications effectively. Your personal statement allows you to concisely highlight your education, skills, and relevant experience.

3. Demonstrate Your Fit

Employers want to know if you’re a good fit for their organization. A well-crafted personal statement can show how your career goals align with the company’s mission and values.

4. Showcase Your Unique Value

Your personal statement is an opportunity to stand out from the crowd. It allows you to demonstrate your unique skills, accomplishments, and what sets you apart from other candidates.

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• How to Write a Business Analyst Personal Statement

Crafting an effective business analyst personal statement is a skill that can greatly enhance your chances of securing your desired role in the field. This section provides a comprehensive guide on how to create a compelling personal statement that captures the attention of hiring managers and showcases your qualifications effectively.

Step 1: Understand the Purpose

Before you start writing your personal statement, it’s essential to understand its purpose. The personal statement serves as your introduction to potential employers, giving them insight into your qualifications, experiences, and motivations. It’s an opportunity to present yourself as the ideal candidate for the business analyst position and make a strong first impression.

Step 2: Gather Information

Begin by gathering all the necessary information you’ll need to include in your personal statement. This may include:

• Your educational background, including degrees and certifications.
• Your work experience, especially roles related to business analysis.
• Specific skills and competencies relevant to the job.
• Your career goals and how they align with the position you’re applying for.
• Any unique achievements, projects, or awards that demonstrate your capabilities.

Step 3: Choose the Right Structure

A well-structured personal statement is essential for clarity and readability. Consider using the following structure as a guideline:

Introduction

Start with a concise and engaging introduction. Mention your name, express your interest in the business analyst position, and provide a brief overview of what the reader can expect from your personal statement.

Qualifications

In this section, highlight your academic qualifications, relevant degrees, and any certifications that make you a qualified business analyst. Keep it concise but informative.

Discuss your professional experience, focusing on roles and responsibilities that relate to business analysis. Provide concrete examples of projects you’ve worked on and the impact you’ve had on business processes. Use quantifiable achievements to demonstrate your effectiveness.

Detail the specific skills that make you a proficient business analyst. Include both technical skills like data analysis, software proficiency, and any methodologies you’re familiar with, as well as soft skills such as communication, teamwork, and problem-solving.

Career Goals

Share your long-term career goals and how the business analyst role fits into your professional aspirations. Explain why you’re passionate about business analysis and how this position aligns with your journey.

Call to Action

Wrap up your personal statement by expressing your enthusiasm for the role and your eagerness to discuss your qualifications further. Invite the hiring manager to contact you for an interview.

Step 4: Tailor it to the Job

Customization is key to a successful personal statement. Analyze the job description thoroughly and tailor your statement to match the specific requirements and qualifications mentioned in the job posting. This demonstrates your genuine interest and suitability for the position.

Step 5: Highlight Achievements and Impact

To make your personal statement stand out, focus on highlighting your achievements and the positive impact you’ve had in your previous roles. Use specific examples to showcase how your contributions benefited your past employers.

Step 6: Showcase Soft Skills

While technical skills are crucial for a business analyst, don’t underestimate the importance of soft skills. Effective communication, adaptability, and problem-solving abilities are highly valued in this profession. Mention these skills and provide evidence of how you’ve used them in your career.

Step 7: Edit and Proofread

After writing your personal statement, carefully review it for clarity, conciseness, and grammar. Typos and errors can detract from your professionalism, so take the time to proofread or consider asking a trusted colleague or friend to review it for you.

Step 8: Maintain Professionalism

Throughout your personal statement, maintain a professional tone and style. Avoid using overly casual language or sharing personal information that is not relevant to the job.

Step 9: Be Concise

While it’s important to include relevant details, strive to be concise. Keep your personal statement focused and on point. Aim for clarity and readability, as hiring managers often have limited time to review applications.

Step 10: Seek Feedback

Before finalizing your personal statement, seek feedback from peers, mentors, or career advisors. Constructive feedback can help you refine your statement and make it even more impactful.

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• Crafting a Business Analyst Personal Statement: In-Depth Tips

Now that we’ve covered the basics, let’s delve deeper into each section of your personal statement.

Your introduction is your chance to grab the reader’s attention and make a memorable first impression. Consider starting with a compelling anecdote related to your passion for business analysis or a brief statement that highlights your enthusiasm for the role. Keep it concise but impactful.

In this section, provide a snapshot of your educational background and relevant certifications. Mention your degree in business or a related field, any additional qualifications like certifications in data analysis or project management, and any academic honors or awards. Be sure to emphasize how these qualifications make you a strong candidate for the business analyst position.

Your experience section is where you can shine by showcasing your practical knowledge and accomplishments. Use the following tips to craft this part effectively:

• Relevant Roles : Highlight roles and positions that directly relate to business analysis. Provide job titles, the names of previous employers, and the duration of your employment.
• Project Descriptions : Describe specific projects you’ve worked on, their objectives, and your role in them. Discuss how your contributions impacted the success of the projects and the organizations involved.
• Quantify Achievements : Whenever possible, quantify your achievements. For example, mention how you improved business processes, increased efficiency, or saved the company money through your analytical skills.
• Transferable Skills : Mention any transferable skills gained from previous roles that are applicable to business analysis, such as problem-solving, critical thinking, or leadership.

In this section, focus on your core skills as a business analyst. Mention technical skills related to data analysis, software tools you’re proficient in, and any specific methodologies you’re experienced with, such as Agile or Six Sigma. Additionally, highlight your soft skills, including communication, teamwork, and adaptability, as these are vital for success in the field.

Express your career aspirations and how the business analyst role fits into your long-term plans. Explain why you’re passionate about business analysis and how this position aligns with your professional growth. Mention any specific industries or types of projects you’re interested in working on in the future.

Wrap up your personal statement by reiterating your enthusiasm for the business analyst role and your eagerness to discuss your qualifications further. Encourage the hiring manager to reach out to you for an interview. This shows confidence and proactive engagement.

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• Going the Extra Mile: Additional Tips

To make your personal statement truly exceptional, consider these advanced strategies:

Addressing Challenges

If you’ve faced and overcome challenges in your career, briefly mention them in your personal statement. Discuss how these experiences have made you a stronger and more resilient business analyst.

Industry Knowledge

Demonstrate your deep understanding of the industry by mentioning trends, emerging technologies, or relevant industry news. This shows that you’re not only a skilled analyst but also a well-informed professional.

Tailoring for Different Roles

If you’re applying for various business analyst positions, create different versions of your personal statement to match each role’s specific requirements. This level of customization can make a significant impact.

Highlighting Leadership

If you’ve taken on leadership roles in your previous positions, emphasize your ability to lead teams, manage projects, and make critical decisions.

Data Science and Analytics

Given the growing importance of data science and analytics in business analysis, consider discussing your data-related skills and how they contribute to your effectiveness as a business analyst.

Addressing Soft Skills

In addition to technical skills, emphasize soft skills such as empathy, adaptability, and problem-solving. These qualities are increasingly valued in the business analysis profession.

Creating a standout business analyst personal statement is a crucial step in securing your dream job in 2023. Remember that your personal statement should reflect your unique qualifications, experiences, and passion for the field.

Use the templates and advanced tips provided in this guide to craft a personal statement that not only meets the standard expectations but also goes above and beyond, setting you apart as an exceptional candidate in the competitive world of business analysis. Best of luck with your job applications!

• Frequently Asked Questions (FAQs)

How can I ensure my personal statement is concise yet impactful?

To strike the right balance, focus on conveying essential information concisely. Use specific examples and avoid unnecessary details. A well-structured personal statement should be able to make an impact without excessive length.

Can I include references or recommendations in my personal statement?

References and recommendations are typically provided in a separate document when requested by the employer. Your personal statement should focus on your qualifications and experiences.

Should I include personal hobbies or interests in my personal statement?

While it’s generally not necessary to include personal hobbies or interests unless they directly relate to the job or demonstrate relevant skills, it’s always a good idea to research the company culture. Some organizations may appreciate personal touches in your application, while others prefer a strictly professional approach.

How should I handle employment gaps in my personal statement?

If you have employment gaps, it’s best to address them honestly and positively in your personal statement. Briefly explain the reason for the gap (e.g., further education, family reasons, or personal projects) and highlight any skills or knowledge you gained during that time.

Is it appropriate to mention salary expectations in the personal statement?

Salary expectations are typically discussed later in the hiring process, such as during interviews or negotiations. Your personal statement should focus on your qualifications and fit for the role, rather than compensation.

• The Importance of a Business Analyst's Personal Statement

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Table of Contents

• • The Importance of a Business Analyst's Personal Statement
• • How to Write a Business Analyst Personal Statement
• • Crafting a Business Analyst Personal Statement: In-Depth Tips
• • Going the Extra Mile: Additional Tips
• • Conclusion
• • Frequently Asked Questions (FAQs)

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Pursue Your Doctorate: DBA Program Admission

If you’re pursuing admission to a Doctor of Business Administration program, you should understand the necessary qualifications and prepare the appropriate application materials to have your best chance of getting admitted to this prestigious doctoral program.

We'll share everything you need to know about DBA admission to increase your appeal as an applicant, including techniques for writing an impactful personal statement and managing financial aspects associated with enrollment in a business administration doctorate program—key strategies designed to aid you in securing your spot within a DBA program.

Navigating the DBA Program Application

A strategic approach is crucial when applying for a doctoral program such as a business administration program. The application process for a DBA program is more complicated than applying for a master's degree in business; it's a two-phase journey that starts with a preliminary application and may advance to additional materials submission and interviews.

Here's an overview of what's required in each phase of the application process for the Executive Doctor of Business Administration at Pepperdine Graziadio Business School:

• Personal Statement/Essay 
• Resume 
• Research topic proposal (one-page essay)
• Intellectual contributions (optional)
• Online application
• Official transcripts
• TOEFL, PTE, IELTS Score, if applicable
• Bachelor’s degree from an accredited institution
• Graduate degree from an accredited institution*
• Time management plan
• Research Proposal (3 pages)
• Optional: Recommendation letters

You'll also need a minimum of 10 years of full-time work experience as well as a business-related master's degree.

Preparing Your Phase 1 Application Materials

To make a strong case for your admission, you need to prepare your Phase 1 application materials meticulously and submit them before the application deadline.

Crafting a Personal Statement That Resonates

Your personal statement is a narrative that tells your unique story. It's where you connect your past experiences with your future ambitions, all through the lens of seeking a DBA. This document should weave together your motivations for pursuing a doctor of business administration, how it aligns with your career goals, and why you've chosen a particular institution.

Start by reflecting on your journey: what drives you, how have your experiences shaped your aspirations, and how will a DBA propel you forward? Be specific about the aspects of the DBA program that excite you and how they align with your professional development plans. It’s also beneficial to express why the chosen institution stands out to you, whether it's their innovative approach, faculty members, or the impact of its alumni network.

Showcasing Your Professional Journey With a Solid Resume

Your resume is a representation of your professional life and should highlight your achievements, leadership roles, and contributions to your field. For a DBA application, focus on experiences that underscore your managerial and leadership skills and any accomplishments that demonstrate your capacity for critical thinking and strategic decision-making. Tailor your resume to emphasize relevance to the DBA program, showcasing how your background equips you for the challenges and rigor of doctoral-level study.

Choosing a Research Topic

The research topic proposal is your chance to show the admissions committee your areas of interest and potential research directions. This one-page essay should clearly articulate a research question or area you’re passionate about, its relevance to contemporary business challenges, and how it aligns with the DBA program’s strengths. Your proposal doesn’t have to be a commitment to a specific dissertation topic but should demonstrate your ability to think critically and identify areas ripe for scholarly inquiry.

Showcasing Intellectual Contributions

Though optional, detailing your intellectual contributions can significantly bolster your application. This includes published works, presentations, or any projects that demonstrate your scholarly engagement and contributions to your field. Including these accomplishments shows the admissions committee your commitment to academic excellence and your potential as a researcher.

Completing The Online Application

The online application is where all the components of your application come together. It’s essential to ensure that every section is completed accurately and thoroughly. Pay close attention to application deadlines as well as the admissions requirements of each section, adhere to word limits, and recheck for any errors or omissions. The online application is also an opportunity to express your interest in the program and articulate your professional and academic goals succinctly.

Essential Qualifications for DBA Admission

DBA applicants are required to have a master’s degree, which comes after obtaining a business administration degree, such as a bachelor’s degree, from an accredited U.S. university or its international equivalent. An MBA or related graduate degree with a significant focus on business administration is often considered essential. The previous graduate coursework must be closely related to business administration to align with DBA program expectations.

In addition to academic qualifications, professional experience is given considerable weight, with a minimum requirement of ten years of full-time business or management experience. DBA programs, in essence, evaluate overall readiness for a doctoral program, encompassing factors such as previous graduate coursework, GPA, professional experience, and personal qualities.

Advancing Your Academic Credentials

An MBA or a graduate degree in a related field is often seen as evidence of the necessary academic foundation for DBA studies. Holding an MBA is a common entry requirement for DBA programs, positioning candidates with this qualification favorably. Discussing any relevant educational background helps establish the continuity and progression of the applicant’s academic journey towards the DBA program.

Demonstrating Professional Experience

Demonstrating professional experience is a significant aspect of the DBA application process. DBA programs often seek candidates with significant work experience, with a preference for those possessing substantial experience in business or management positions and a history in senior management or executive-level roles.

Highlighting managerial or executive roles, along with the influential impact made in these positions, showcases the applicant’s preparedness for doctoral-level business studies. Demonstrating leadership skills and the ability to lead transformational changes within organizations is a critical attribute that DBA admissions committees look for.

Financial Considerations for Pepperdine University's DBA Applicants

The prestigious DBA program at Pepperdine University, located in Malibu, California, promises not only a transformative educational experience but also entails specific financial planning due to its unique structure and offerings.

Pepperdine University's DBA program stands out not only for its rigorous curriculum and esteemed faculty but also for its comprehensive cost structure designed to support students throughout their academic journey. The program's tuition is calculated at $3,275 per unit, encompassing a total of 55 units throughout the three-year program. This pricing model is inclusive, covering more than just the tuition; it extends to fees, all meals during the six residential sessions, access to cutting-edge online course content and research resources, and software licenses necessary for a fruitful learning experience.

Paying For Your DBA at Pepperdine University

Pepperdine University is committed to supporting students through a range of financial aid opportunities, including scholarships, loans, and grants designed to make your doctoral journey more accessible and affordable.

Federal Loans : For U.S. citizens or permanent residents, federal loans can be a viable option to fund your DBA studies. The Federal Direct Grad PLUS Loan, requiring credit approval, provides the opportunity to borrow up to the cost of attendance minus any other financial aid, at a fixed interest rate of 8.05% for the same period. Federal loans come with various repayment terms and options, including income-based repayment plans and the Public Service Loan Forgiveness Program.

Private Loans: Students also have the freedom to explore private loans from any lender of their choice. While Pepperdine Graziadio Business School does not endorse any specific lenders, various online resources can help you review the terms and conditions of private loans favored by other students at the school.

The Yellow Ribbon Program : For veterans, the Yellow Ribbon GI Education Enhancement Program offers additional financial support for tuition and certifiable fees that exceed the benefits payable under the Post-9/11 GI Bill®. This program allows eligible veterans, active service members, and spouses of active service members to receive matching contributions from Pepperdine and the Department of Veterans Affairs towards their unmet costs. It's a valuable resource for those who have served our country and are now pursuing advanced education in business administration.

Language Requirements for International Students

International applicants aspiring to join DBA programs must demonstrate English proficiency for admission, typically by providing TOEFL or IELTS scores. If your native language is not English or if you haven’t earned a degree from an institution where English is the language of instruction, you need to submit a TOEFL, PTE, or IELTS score.

The minimum TOEFL scores accepted are 80 for the iBT and 550 for the pBT, while the minimum IELTS requirement is an overall score of 7 with no individual module score below 6. TOEFL and IELTS scores that are two years old or older are generally not acceptable for application purposes. Getting a firm grasp on the language requirements is a key step for international applicants aiming for DBA program admission.

Contacting the Admissions Office for Assistance

While preparing your DBA application, it’s natural to have questions or require clarifications. Prospective students are encouraged to directly reach out to the admissions office with any questions they might have to gain clearer insights about the DBA program.

Keeping the lines of communication open with the admissions office and the admissions committee can contribute to being well-prepared and informed throughout the application process, including the admissions review process.

The Decision Process and Next Steps After Acceptance

At Pepperdine University's Graziadio Business School, each DBA application undergoes a comprehensive review by our admissions committee. This process involves a holistic assessment of your application materials, including your academic qualifications, professional experience, personal statement, and potential for research and leadership in the field of business administration. We aim to identify candidates who not only meet the program's academic standards but also demonstrate a strong alignment with our values and the potential to contribute significantly to the business community.

Admissions decisions are made with careful consideration and deliberation to ensure that selected candidates are well-suited to thrive in and contribute to our DBA program.

Next Steps After Acceptance

Being accepted into Pepperdine University's DBA program is an achievement that marks the beginning of an exciting and challenging academic journey. Here are the critical next steps you should take after receiving your acceptance:

• Confirm Your Enrollment: Upon receiving your offer of admission, you will be asked to confirm your intent to enroll in the DBA program. This step usually involves submitting a completed Intent to Enroll form and making a non-refundable deposit to secure your place in the program. The deposit amount and due date will be clearly stated in your acceptance letter.
• Plan Your Finances: Review the financial aid options available to you, including scholarships, loans, and grants. If you haven't already, now is the time to finalize your financial planning for your DBA studies. The financial aid office at Pepperdine Graziadio Business School can provide guidance and support in exploring the various financial resources available to you.
• Prepare for Residency Sessions: The DBA program at Pepperdine includes immersive residency sessions that are integral to the learning experience. Begin making arrangements for travel and accommodation if necessary, and mark your calendar for these important dates. The program office will provide detailed information about the schedule and expectations for these sessions.
• Engage with the Pepperdine DBA Community: Start connecting with your future classmates, faculty, and the broader Pepperdine community. Engaging early can help you build a supportive network and ease the transition into the doctoral program. Look out for invitations to pre-program workshops, networking events, and other opportunities to get involved.
• Set Personal and Professional Goals: Finally, take a moment to reflect on your goals for pursuing a DBA at Pepperdine. Consider how you plan to leverage this opportunity to advance your career, contribute to the field of business administration, and achieve your personal and professional aspirations.

Pursue an Executive Doctor of Business Administration Program at Pepperdine University

Pursuing a DBA program is a significant step in your academic and professional journey. With the right preparation and understanding of the admissions process, you can improve your chances of securing a spot in a prestigious DBA program like the one offered at Pepperdine University. Remember, the journey to a DBA degree is not just about meeting the DBA admission requirements, but also about demonstrating your unique value and potential contributions to the field of business administration.

Learn more about how to achieve your career goals with a degree from Pepperdine Graziadio Business School.

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How to write a personal statement

If you want to give current article to your teenage child you might be right. But adults can be interested in it too. Personal statement is a piece of individual writing a person usually encloses to his or her university application. It's never too late to study, universities accept not only young and enthusiastic people but representatives of all ages. Anyway, we think it's vital to know how to write a personal statement. Who knows maybe next year you'll express desire to go back to school! Internet as usual can offer you a huge amount of personal statement examples for any case. We prefer to stick to theory that it should be unique and reflect best traits of your character and has a full story of your achievements. Personal statement format is not strict but of course there is a plan to follow. First is introduction. It should be catchy and captivate reader's attention from first sentence. In several blocks tell briefly but vividly about your education, experience and skills. Don't ask anyone for help, use your own words and phrases, let the committee know what a person you are. Search for tips on how to write a personal statement but do writing part yourself, without appropriating anyone's thoughts. In personal financial statement explain need of scholarship or financial aid. In personal mission statement define your primary goals you plan to achieve in life with help of high school.

Personal statement examples for different aims

Not to get lost under flood of information about personal statements, everyone should know that for each type of high school there should be a unique piece of paper.

Personal statement for graduate school won't contain any information about your desperate need of financial assistance in studying. This is what a personal financial statement for.

Planning to become a famous doctor and getting a medical certificate? Write a medical school personal statement, describe your preference. There is surely a noble reason for choosing career of doctor. After finishing studies and applying for a place in hospital as an intern there is a necessity to write residency personal statement. And again you say what made you think this very hospital would provide the best experience for you.

Dreaming of a career in jurisprudence? Be sure to make best law school personal statement ever. The competition between applicants is quite hard, as there are plenty of them. With moderate or low grades knowledge of how to write a personal statement is not just important, it's vital. When looking through samples ignore those that don't belong to necessary sphere. Medical school personal statement examples are not proper when applying for law school.

Importance of a good statement

Use of correct personal statement format is significant. Grades matter too but a brilliant piece of writing may win you a place in high school. Devote as much time as possible to compose it. Even when making a personal statement for college do your best. Examine your work several times, make notes, change part you don't like, give it to you teacher or senior to evaluate. Personal mission statement examples will help to make a right decision and sometimes completely change your mind.

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• What is a cash flow statement? 

Components of a cash flow statement

What is negative cash flow.

• How to read a cash flow statement 

What to watch for in a cash flow statement

• The significance of cash flow 
• Cash flow vs. profit: Understanding the difference 
• The role of cash flow in assessing company health 
• Preparing a cash flow statement 

Cash flow statement FAQs

Understanding a cash flow statement.

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• A cash flow statement is one of three key documents used to determine a company's financial health.
• Cash flow statements provide details about all the cash coming into and exiting a company.
• A cash flow statement alone will not show all the necessary financial data to accurately analyze a company.

Companies with stocks that trade on public exchanges are required to periodically disclose a wide range of documents with detailed information about their operations. The cash flow statement is one of the most important to understand.

What is a cash flow statement? 

Definition and overview.

Cash flow statements are financial accounting statements that provide a detailed picture of the movement of money through a company — both what comes in and what goes out  — during a certain period of time. Using the information contained in a cash flow statement, business owners, shareholders, and potential investors can see how much cash a business is bringing and how much it's spending in a given period. In conjunction with other documents, cash flow statements can help you understand how financially healthy a company is.

Usually, cash flow is divided into three main categories: operations, investment, and financing. "Cash flow statements really just show business operations' impact to cash," says Dondrea Owens, CPA and founder of The Creative's CFO . 

A company's cash flow statement is one of three key reports that investors and other interested parties use to determine its financial performance. The others are the income statement and balance sheet. Together, they depict a company's finances. In the US, the Securities and Exchange Commission (SEC) requires publicly traded companies to provide them. 

Though all three documents deal with a company's money, they look at it from different angles. "We find that a lot of folks start with the balance sheet and the income statement," says Meredith Tucker , CPA at Kaufman Rossin . "And yet, I think the cash flow statement is one of the most helpful."

Cash flow provides important context to information that might not be apparent on a different financial statement. If a business makes a sale to a customer, that revenue often goes on an income statement and contributes to the company's overall profit or loss. However, if an invoice isn't due right away or the company extends a line of credit to the customer, the actual cash may not hit the company's bank account for months. This is why understanding cash flow is so important. 

In general, cash flow statements show a company's ability to operate. If an organization doesn't have enough cash to pay its expenses during a given period, it may not matter how many realized sales it has made. 

"From an investor standpoint, I want to know how a company is using the money I'm going to give them," Tucker explains. This is another reason cash flow statements can be important. They don't just show how much money was spent, but where it was spent.

"Are they diverting cash to repay debt? Are they distributing it out to shareholders? Are they losing money because they're extending more and more credit to their customers? Those are the kinds of things we want to see," Tucker says.

Knowing the key components of a cash flow statement is important for anyone who wants to understand the financial health of a company. Cash flow statements start with the amount of cash an organization had at the beginning of an accounting period and finish with the amount of cash the organization has at the end of the period. Everything in the middle details cash transactions as money entered and left the company. 

In general, this middle portion will be separated into three distinct categories: operating activities, investment activities, and financing activities. Within each category, line items show where money went or came from. 

Not every company will have the exact same line items on its cash flow statement, which Owens says is normal and not a cause for concern. Usually, money entering the company will be written as a numeral, and money exiting the company will include parentheses around the amount.

Operating activities

"The operating section is going to tell you about all the run-of-the-mill things that affect cash," Tucker says. These are the types of cash activities many people automatically associate with running a business: income from customers, wages to staff, inventory purchases, and income taxes, for example. 

In the statement above, you can see that within the last year, $975,000 was paid to the company from customers, and the organization spent a total of $563,050 on all operating expenses. In this example, the organization's operating costs come from inventory purchases, operating and administration expenses, wages, interest, and income taxes. The net cash flow from operations lines shows the difference between these two numbers, in this case, $411,950.

Investing activities

The net cash flow from the investing line shows the change in cash flow from all investing activities. In a business, investment activities may include the purchase or sale of physical assets, investment in securities, or the sale of securities. 

In the example above, the business only had two items that could be categorized as investment activities: selling property or equipment for $33,600 and purchasing property or equipment for $125,000. In this category, the company spent $91,400 more than it brought in, making that number its net cash flow from operations.

Financing activities

The final category on the balance sheet shows all cash transactions that had to do with financing activities. Things that would go in this category include activities that involve debt, equity, or dividends. In our example above, the company paid $38,000 and $52,000 to loan repayments and dividends, respectively. The organization didn't bring in any money through financing activities, so the net cash flow from financing is negative $90,000.

Negative cash flow appears when a company spends more than it generates in a certain period. A company may have an overall negative cash flow or any one of the sections may have negative cash flow, as the previous example shows in the investing and financing sections. 

"Negative cash flow isn't always bad," Owens says. "Companies do go through growth phases where they are spending money to make money." As long as the negative cash flow is planned, it's not an immediate red flag. 

Negative cash flow could also come down to a timing issue. "An accounting firm is a perfect example," Tucker explains. The busy season for accountants is often the beginning of the year when taxes are due, but most of those receivables won't be paid immediately. Though the business is generating revenue, the cash isn't in the account yet. 

On the other hand, if there is a pattern of cash flow issues, that could be a warning sign that the company isn't managing its money well. If you see a negative cash flow, it's worth looking into the reason to determine whether or not it's cause for concern.

How to read a cash flow statement 

Identifying cash sources and uses .

Businesses can obtain cash from various activities, ranging from selling their goods and services to selling securities at a profit. The most basic sources of cash, for example receiving income from customers, are outlined in the operating activities section of the cash flow statement. 

Companies can also generate cash flow by issuing equity or borrowing money. Both of these come with their own unique costs and benefits. Issuing equity does not come with the same obligations as taking on debt. If a company borrows money from a bank and is unable to pay that money back, the lending institution could go after the organization's assets in an attempt to recover the funds it lent out in the first place. 

Analyzing the company's liquidity and financial flexibility 

You can get a good sense of a company's liquidity by using the cash flow statement to determine working capital, funds that are used to ensure that a business can operate in the short-term. To determine working capital, subtract its liabilities from its assets. 

Assets are composed of cash and near-cash assets such as short-term liabilities, while liabilities would include money you owe to vendors and employees, as well as taxes you must pay. 

Though a cash flow statement can't tell you everything about a company's financial viability, there are some things to watch out for in them that can be particularly telling. "A green flag for me is if there is positive cash flow coming from operations," Owens says. "That's a good sign that the company is generating cash just from its operations."

On the flip side, he explains that negative cash flow from operations could be an indicator that something isn't going well with the company and might require additional research. 

Owens also recommends looking at the financing section, particularly to see if the business is bringing in most or all of its cash from loans or other sources of financing. "This isn't always a bad thing," she says. For example, it might be normal in a startup. But if most of the money is coming from financing, it's worth taking a second look, especially if the money will eventually need to be repaid. In general, the more cash that comes from operations, the better, Owens says. 

The significance of cash flow 

Cash flow vs. profit: understanding the difference .

Cash flow represents the money moving in and out of a business, whereas profit is what an organization has after subtracting all of its expenses from its revenue. 

Both of these terms can be either positive or negative. A company can have positive or negative cash flow, or alternatively, it can be generating positive profits or negative profits, which are generally described as losses. 

The role of cash flow in assessing company health 

Reviewing a company's cash flow will help an investor obtain a sense of how well-prepared that organization is to cover its financial liabilities. It can also help give investors greater insight into whether an organization is expanding or is in decline. If a company is repeatedly experiencing negative cash flow, this could hamper its ability to put money toward activities that would generate expansion, for example marketing, sales and public relations. 

Further, a company that keeps generating negative cash flow might have to lay off employees in order to generate positive cash flow. These cutbacks could in turn impact an organization's ability to function. 

Cash flow statement vs. income statement vs. balance sheet

Though cash flow statements include plenty of helpful information, they alone will not tell you a company's entire financial picture. They work best when analyzed in conjunction with the income statement, which shows its profit or loss, and balance sheet, which details assets and liabilities. At times, one statement may answer a question the other poses. For example, if you look at a company's balance sheet from one year to the next and see its cash assets went from $1 million to $500,00, at first glance, this could look alarming. But, if you follow up with the cash flow statement, you may see the money was used as part of an investing activity and went toward the purchase of another facility that could increase the company's profitability long-term. "Make sure you understand the story that these financial reports are presenting to you," Tucker says. "You really need the interplay to interpret the full story."

Preparing a cash flow statement 

Steps and key considerations .

The first step in preparing a cash flow statement is determining how much cash (and cash equivalents) a business has at the beginning of the period in question. This gives you the starting balance. 

The next step is to determine cash flow from operating activities. One way of assessing this, called the direct method, involves calculating the cash brought in through operations and subtracting the cash spent through such activities. This method involves accounting for all transactions that resulted in cashing going into (or out of) a business during the specified time frame. 

After that, determine cash flows associated with investing activities, which involves the purchase or sale of any assets like securities or real estate. 

Creating the next section of a cash flow statement involves calculating any cash that went in or out of a business as a result of financing, for example issuing equity or taking on debt. 

Once you have calculated the aforementioned amounts, you can use it to determine how much cash (and cash equivalents) a business has at the end of the period in question. You can subtract the starting cash flow from this amount to figure out how much cash a company made (or lost) during the period. 

A cash flow statement provides information on a company's financial health and liquidity, as well as its ability to function in the short-term. 

A cash flow statement includes actual cash transactions, while an income statement can list non-cash receipts. The balance sheet, alternatively, offers a summary of a company's assets and liabilities during a certain period. 

Negative cash flow can potentially indicate a company putting money toward its own expansion. However, sustained negative cash flow can signal that an organization is struggling financially. 

SEC regulations obligate publicly traded companies to produce cash flow statements on a quarterly and annual basis. 

Small businesses can most certainly benefit from creating cash flow statements, as these documents can help them keep track of how easily they can pay for their short-term obligations and make long-term strategic plans.

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Biden announces a fresh round of $7.5 billion in student loans canceled

Income-driven repayment plan faces legal challenges.

The Biden administration announced ]more student loans are eligible for cancellation.  ( iStock )

President Joe Biden is keeping the ball rolling on student loan forgiveness, canceling a new round of loans as his administration crafts a new plan to target even more outstanding student debt.

The latest round of cancelations targets $7.4 billion in student loans for 277,000 borrowers, the Department of Education said in a  statement . This brings the total debt forgiven over Biden's presidency to $153 billion. The discharges are part of the Saving on a Valuable Education (SAVE) Plan, which offers a faster route to forgiveness.  

"Today we are helping 277,000 borrowers who have been making payments on their student loans for at least a decade," U.S. Under Secretary of Education James Kvaal said. "They have paid what they can afford, and they have earned loan forgiveness for the balance of their loan."

More people are becoming eligible for student loan cancelation as they hit 10 years of payments. Since the launch of SAVE, nearly 8 million borrowers have received relief, including 4.5 million with a $0 monthly payment. Student loan forgiveness has reached millions even as the  Supreme Court blocked Biden's original debt forgiveness plan  last June.  

The Biden Administration has also  released initial details  of a new set of plans that would provide student debt relief to over 30 million borrowers, including the 4 million who have already been approved for debt cancelation over the past three years. The new plan also proposes to eliminate accrued interest for 23 million borrowers and automatically discharge debt for borrowers eligible for loan forgiveness under SAVE, closed school discharge, or other forgiveness programs, even if not enrolled. Additionally, student debt for borrowers who entered repayment for 20 or more years would be discharged.

Private student loan borrowers can't benefit from federal loan relief. But you could lower your monthly payments by refinancing to a lower interest rate. Visit Credible to speak with an expert and get your questions answered. 

BUY A HOME IN THESE STATES TO GET STUDENT LOAN DEBT RELIEF

Some borrowers miss out on SAVE

Biden's SAVE plan could lower borrowers' monthly payments to zero dollars, reduce monthly costs in half and save those who make payments at least $1,000 yearly. Yet roughly three out of four borrowers who make $75,000 or less annually and would benefit from the SAVE plan still need to be enrolled, according to a recent Student Debt Crisis Center (SDCC)  survey .

Part of the problem is the lack of communication between student loan servicers and borrowers, according to the survey. Every student loan borrower is assigned a loan servicer to help them navigate repayment options, including income-driven repayment (IDR), which can make payments more affordable. 

More than half of borrowers who contacted their student loan servicers with questions about resuming payments were left with unanswered questions. Moreover, a quarter of borrowers don't trust the information they get from their servicer, and 75% said the information they got was inaccurate or incomplete.

"As a student loan borrower myself, I know firsthand how frustrating and harmful these communication errors can be, "SDCC Managing Director Sabrina Calazans said. " Borrowers need more communications coming directly from the Department of Education, given their lack of trust in their respective service providers."

If you're having trouble making payments on your private student loans, you won't benefit from federal relief. You could consider refinancing your loans for a lower interest rate to lower your monthly payments. Visit Credible to get your personalized rate in minutes without affecting your credit score.

HOMEOWNERS COULD SAVE TENS OF THOUSANDS IN DAMAGES BY USING SMART DEVICES

Legal challenges to student loan forgiveness mount

Republican-led states  filed suit  against President Joe Biden and the U.S. Department of Education to stop the SAVE Plan. 

The lawsuit seeks to halt the SAVE plan immediately, arguing that the U.S. Department of Education has no authority to alter student loan repayment plans. This would essentially cancel more than $156 billion in student loan debt. The attorneys general from Alabama, Alaska, Idaho, Iowa, Louisiana, Montana, Nebraska, South Carolina, Texas and Utah joined the suit.

The lawsuit also argues that the U.S. Supreme Court ruled that Biden's original forgiveness program violated federal law and that only Congress can authorize the forgiveness of student loans, which requires spending taxpayer money. 

A  statement from the Education Department  said Congress gave the agency the authority to define the terms of income-driven repayment plans.

If you hold private student loans, you won't be enrolled in a federal income-driven repayment plan, but you could refinance your loans to a lower rate. Visit Credible to compare options from different lenders without affecting your credit score.

MORTGAGE LOAN LIMIT RISES ABOVE $1.1M AS HOME PRICES SURGE

Have a finance-related question, but don't know who to ask? Email The Credible Money Expert at  [email protected]  and your question might be answered by Credible in our Money Expert column.

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Who owns businesses in California? A lawmaker wants the public to know

Trân Nguyễn

Associated Press

SACRAMENTO, Calif. – A California lawmaker wants to require business owners and landlords to disclose their identities under legislation aimed at cracking down on opaque ownership structures that have enabled some companies to skirt state laws without facing consequences.

Limited liability companies and similar corporations in the United States are often formed to protect a business owner's personal assets. In California, the world's fifth largest economy, such businesses are already required to register with the Secretary of State and share information including the name of the business, its address and the names of its executives or representatives.

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But Democratic state Sen. Maria Elana Durazo said that that's not enough. She also wants the public to know who actually owns the company. Her bill would require these companies to list anyone who owns at least 25% of the company's assets on its registration with the state. It would apply to all LLCs and similar corporations regardless of the size.

Durazo said the lack of that crucial information has allowed people to set up business structures where one company is owned in the name of another, all to shield their identities from the public, government officials and even law enforcement agencies. In many cases, local and state officials must spend significant time and resources to track down the owners before they can charge or sue the business for violating state laws, if they can find them at all.

“Some owners can abuse LLC to shield not only their assets but also their identities,” Durazo said at a hearing Wednesday. “This is a good governance bill.”

With support from labor, housing and environmental groups, her bill passed a key legislative committee Wednesday. There was no debate. It needs a second committee vote before reaching the Senate floor.

A similar proposal last year did not survive the Legislature’s suspense file, a mysterious process where lawmakers decide — with no explanation — whether bills should move forward or not.

The legislation faces fierce opposition from a number of business groups including those that represent landlords. They argue that LLCs must already share lots of information with the government and note that they will be required to disclose ownership to a branch of the U.S. Treasury Department by 2025.

They also point to costs. Last year, the Secretary of State estimated the new disclosure requirement would cost $9 million to implement and an additional $3.4 million annually in subsequent years to employ 28 support workers.

“It really doesn’t make any sense to us.” said Debra Carlton, an executive of California Apartment Association. “Why add these costs onto the state," she asked, "when we’re already having financial challenges?”

The practice of operating business anonymously is prevalent in many California industries, proponents of the bill said. In Oakland, after city officials condemned a dilapidated building rented out to low-income immigrant families, the city attorney's office spent more than a year investigating and combing through hundreds of city code enforcement records to find the owners of the building, said Suzie Dershowitz, who worked on the case at the time. The city eventually found and successfully sued the landlords, who owned more than 130 properties in the city through a network of LLCs and corporations. The investigation would have had taken half a day of work if Durazo's bill was law at the time, she added.

“As a government agency, I had access to a lot of information,” said Dershowitz, who now works for Public Advocates, an advocacy group sponsoring the bill. “But the lack of transparency in corporate ownership really hampered our investigation.”

Some employers also rely on the practice to dodge labor violations and cheat workers out of their pay, labor attorney Ruth Silver-Taube said. She pointed to a case in San Jose where a hotel worker was fired from his job for filing a wage theft claim with the state. The state couldn't track down the business owners and had to name 14 different companies, some of which were defunct, in its lawsuit before the owners agreed to settle, she said. The agreement came nine years after the worker filed the initial complaint.

“Justice delayed is justice denied,” Silver-Taube said.

By hiding behind an anonymous LLC, Silicon Valley billionaires were successful in shielding their identities in a secretive $800 million land-buying spree in rural Northern California, despite years of local scrutiny.

Others managed to dodge legal ramifications and responsibilities altogether through the practice, said Haley Ehlers of climate watchdog organization Climate First: Replacing Oil & Gas. The group has spent years advocating for the removal of orphan and idle wells left behind by defunct oil operations. Orphan wells are often be sold to private, anonymous shell companies designed to go bankrupt to help owners of oil businesses evade legal responsibility to clean up the site, leaving taxpayers to shoulder the cost, she said.

“If we had more owner transparency, bad actors wouldn’t be able to hide behind a new shell company name,” Ehlers said.

The federal reporting requirement was passed by Congress in 2021. The legislation requires businesses to report owners to an agency called the Financial Crimes Enforcement Network, which aims to cut down on shell corporations and money laundering. But currently, only law enforcement and government officials — not the public — have access to the information.

A federal court ruled that the law is unconstitutional and exempted more than 65,000 members of a small business association in Alabama. The Justice Department is now appealing the ruling.

New York last December also passed a proposal mirroring the federal legislation to require the disclosure of owners, but the information is only available to some government and law enforcement agencies.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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NPR defends its journalism after senior editor says it has lost the public's trust

David Folkenflik

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

NPR names tech executive Katherine Maher to lead in turbulent era

She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

Author Interviews

Legendary editor marty baron describes his 'collision of power' with trump and bezos.

New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.

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Rubric Capital Management Files Definitive Proxy Statement for Xperi Inc. 2024 Annual Meeting

Sends Letter to Stockholders Outlining Urgent Need for Change to Restore and Rebuild Value

Highlights Poor Operational Performance, Egregious Executive Compensation and Reckless Capital Allocation Under Incumbent Board

Urges Stockholders to Vote FOR Rubric’s Nominees Thomas A. Lacey and Deborah S. Conrad on the WHITE Proxy Card

Rubric Capital Management LP (“Rubric”), an investment advisor whose managed funds and accounts collectively own approximately 9.0% of the outstanding shares of common stock of Xperi Inc. (NYSE: XPER) (“Xperi” or the “Company”), today filed its definitive proxy statement with the Securities and Exchange Commission in connection with its nomination of Thomas A. Lacey and Deborah S. Conrad for election to Xperi’s Board of Directors (the “Board”) at the Company’s 2024 Annual Meeting of Stockholders, which is scheduled to be held on May 24, 2024.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240417649522/en/

XPER Share Price Performance (Source: Bloomberg)

Rubric also sent a letter to Xperi stockholders outlining the urgent need for change at the Company in order to reverse its history of underperformance and poor decisions under the incumbent Board and drive long-term stockholder value.

The full text of the letter follows:

April 17, 2024

Dear Fellow Stockholder:

At Xperi Inc.’s (“Xperi” or the “Company”) upcoming 2024 Annual Meeting of Stockholders, which is scheduled to be held on May 24, 2024, you will be presented with a choice: maintain the status quo of underperformance by voting for an incumbent Board of Directors (the “Board”) which has overseen years of stockholder value destruction, or elect to the Board two new directors with the perspectives, skills and expertise to help set Xperi on a trajectory of sustained growth and profitability. As a large, long-term Xperi stockholder who, like you, has seen the value of our investment deteriorate, we urge you to choose the latter by voting FOR our director nominees – Thomas A. Lacey and Deborah S. Conrad – on the enclosed WHITE proxy card today.

RUBRIC IS ALIGNED WITH YOU AND HAS A PLAN FOR CHANGE

Rubric Capital Management LP (“Rubric”) manages funds and accounts which collectively own approximately 9.0% of Xperi’s common stock, making us the Company’s third largest stockholder. We have been stockholders of Xperi since its spin-off from its predecessor company on October 1, 2022, and we were stockholders of Xperi’s predecessor company since 2017.

We invested in the Company due to its attractive portfolio of innovative enablement technologies and our firm belief in their significant monetization potential. Unfortunately, from our perspective, this potential has been squandered under the oversight of the current Board, and stockholders have paid the price.

We take no pleasure in publicly criticizing companies or directors and prefer to spend our time working collaboratively with the boards and management teams of our portfolio companies to help drive sustained value. We have taken this same constructive approach to our engagement with Xperi’s Board and management team across the duration of our investment. Unfortunately, in our view, this Board has shown that it is more focused on granting excessive compensation to executives than it is engaging with stockholders to improve the Company’s performance. Simply put, the direction of the Company is untenable, and we believe meaningful change is required in the boardroom to ensure stockholder value is not eroded further.

Rubric has a clear roadmap for change and value creation that benefits all stakeholders. We have identified two highly qualified, independent director candidates – Thomas A. Lacey and Deborah S. Conrad – with the leadership experience, marketing knowledge, and financial and corporate strategy expertise that is urgently needed to stem the tide of losses at Xperi and drive long-term stockholder value. We are confident that Mr. Lacey and Ms. Conrad will act as dedicated advocates for the interests of ALL Xperi stockholders, and will work tirelessly to address the poor operational performance, egregious insider compensation and reckless capital allocation practices that we believe have continued to plague the Company.

Vote for restoring and building value at Xperi. Please vote your enclosed WHITE proxy card TODAY for the election of Thomas A. Lacey and Deborah S. Conrad. Vote by telephone, over the Internet, or by signing, dating and returning your WHITE proxy card in the postage-paid envelope provided.

XPERI AND THE CURRENT BOARD HAVE A HISTORY OF UNDERPERFORMANCE

Underperformance has been idiomatic to Xperi throughout its life as a standalone company – and earlier. Since the completion of Xperi’s spin-off, the Company’s shares have materially underperformed any comparable benchmark, declining by approximately 28% . During this same period, the S&P Software Index (GICS: 451030) had a total return of approximately 74% and the Russell 3000 returned approximately 42%. 1

See XPER Share Price Performance chart.

While this underperformance is alarming, the duration of measurement is too short to warrant censure on its own. Xperi’s former parent company, Xperi Holding Corporation (“Xperi Holding”) (n/k/a Adeia Inc. (“Adeia”)), which shared all but one director from the Company’s current Board, similarly underperformed comparable benchmarks on both an absolute and relative basis. Xperi Holding shares were down approximately 27% on a trailing 3-year total return basis coming into the spin-off, underperforming the Russell 3000 by 52% and the S&P Software Index (GICS: 451030) by 81%. 2

Contrast this with the performance of Xperi’s predecessor company under Rubric director nominee Thomas A. Lacey, who served as CEO of the business from 2013 to 2017 and oversaw stockholder returns that were double the rate of the Russell 3000 (21% vs 10% CAGR), 3 and it becomes clear to us what – or who – is responsible for the destruction of stockholder value.

XPERI’S POOR MARGINS HAVE LED TO UNACCEPTABLE UNDERPERFORMANCE

Xperi’s margin performance has been similarly underwhelming when compared to peers, and points to an excessive expense structure that desperately needs to be addressed in order to unlock stockholder value.

The facts speak for themselves. Despite operating at a similar revenue scale to, and having higher gross margins than, its Institutional Shareholder Services Inc. (“ISS”) peer group, 4 Xperi’s LTM Adjusted EBITDA margins are ~1,700 basis points below peers . 5

To put Xperi’s level of operational underperformance in context for stockholders, simply achieving peer margins (which are within the target ranges Xperi provided at its 2022 Analyst Day), and valued using a median 2024 peer group multiple of 11.0x EBITDA, Xperi would be worth approximately $29 per share , representing an increase of approximately 170% over its current price . 6

XPERI’S BOARD SEEMINGLY REWARDS INSIDERS TO THE DISADVANTAGE OF STOCKHOLDERS

To make matters worse, Xperi has instituted a compensation program that seemingly rewards insiders to the disadvantage of stockholders. In 2023, the Company issued over 4.2 million RSUs to insiders (approximately 76% of which are not subject to any performance-based vesting), representing approximately 9% of the Company’s diluted share count, and recognized a stock-based compensation expense of approximately $70 million . 7 This dilution occurred while Xperi grew revenue by only 4% in 2023, and reduced the midpoint of its EBITDA guidance in the third quarter.

To drive this point home, during 2023, Xperi’s former parent, Adeia, which has over twice as many shares outstanding and twice the market capitalization of Xperi, issued only 2.9 million RSUs, or approximately a 2.7% dilution, less than 33% of that experienced by Xperi stockholders. 8 Adeia’s stock-based compensation expense was only roughly $18 million for the full year (nearly $52 million less than Xperi). 9

Unsurprisingly, Xperi’s stock-based compensation expense is similarly bloated when compared to its ISS peer group. 10

The fact that this Board deems such an unsustainable and misaligned compensation scheme appropriate, despite Xperi’s staggeringly poor returns, is, in our view, indefensible. It is for this reason that we are seeking to replace two of the three members of the Board’s Compensation Committee – Darcy Antonellis and David C. Habiger – with new independent directors who are committed to prioritizing the best interests of stockholders.

WE BELIEVE XPERI’S RECKLESS CAPITAL ALLOCATION HIGHLIGHTS THE BOARD’S POOR DECISION MAKING AND THREATENS THE PRESERVATION OF STOCKHOLDER VALUE

We have watched and grown increasingly concerned about the capital allocation decisions being made at Xperi. These concerns began when Xperi’s former parent disclosed the existence of its investment in Perceive Corporation (“Perceive”) in 2020. Unbeknownst to stockholders, Xperi’s former parent had been spending upwards of $20 million per year to incubate an AI startup, apparently without regard to cost of capital. At the time (and many times since), we recommended that the Company (and its former parent) sell a partial stake in Perceive in order to provide investors with a metric by which to value Perceive’s potential, while derisking some of the financial drag. Despite those repeatedly stated concerns, it was not until February 28, 2024 that the Company announced that it had hired Centerview Partners LLC to finally conduct a strategic review for Perceive.

Moreover, in December 2023, the Company announced that it agreed to sell its AutoSense division to Tobii AB (“Tobii”) for approximately $42.7 million. Despite what we believe to be a long runway of potential growth driven by regulatory changes requiring additional in-cabin monitoring, Xperi elected to divest this business for zero upfront consideration , instead accepting a $27.7 million promissory note paid in three tranches starting in 2027, and $15 million in future cash payments made over four years starting in 2028. 11 In other words, Xperi sold a business it incubated and understands well, and instead became the primary creditor to Tobii, a company that has had negative operating profit in 10 of the last 11 quarters and currently has an enterprise value of approximately $35 million. 12

These actions are, in our view, emblematic of the Board’s repeated poor decision making and capital mismanagement, which we fear are a grave threat to the preservation of stockholder value.

RUBRIC’S NOMINEES BRING THE EXPERIENCE AND OVERSIGHT REQUIRED IN XPERI’S BOARDROOM

It is apparent that Xperi’s Board as currently constituted cannot be trusted to effectively lead the Company forward and create value for stockholders. Accordingly, we have nominated two highly qualified, independent directors – Thomas A. Lacey and Deborah S. Conrad – who will help bring the necessary rigor and skillset to improve the Board for the benefit of all stakeholders. Our nominees have proven track records of value creation and possess relevant operating and capital allocation expertise that we believe is needed to help Xperi reach its full potential.

If elected, our nominees are committed to working alongside the incumbent directors to:

• Address the operational underperformance which has directly contributed to the Company’s declining stock price;
• Design a compensation plan that is aligned with stockholders and truly pays for performance; and
• Allocate capital in a more efficient and results-oriented manner.

With the right plan and right people in place, we are confident that Xperi can deliver meaningful long-term value to stockholders. We urge you to protect and enhance the value of your investment by voting for Rubric’s director nominees – Thomas A. Lacey and Deborah S. Conrad – on the enclosed WHITE proxy card today. Together, we can make Xperi extraordinary.

PLEASE VOTE YOUR WHITE PROXY CARD TODAY.

If you have any questions, require assistance in voting your WHITE universal proxy card, or need additional copies of Rubric’s proxy materials, please contact our proxy solicitor Okapi Partners at (855) 305-0856 or via email at [email protected] .

David Rosen Managing Partner Rubric Capital Management LP

____________________ 1 Source: Bloomberg. Calculated as of March 7, 2024. 2 Source: Bloomberg. Calculated as of September 30, 2022. 3 Source: Bloomberg. 4 See ISS report published on March 31, 2023 in connection with the Company’s 2023 annual meeting of stockholders. Peer group consists of A10 Networks, Inc.; Appian Corporation; BlackBerry Limited; Everbridge, Inc.; OneSpan Inc.; Rimini Street, Inc.; SolarWinds Corporation; Varonis Systems, Inc.; Yext, Inc.; Adeia Inc.; Blackbaud, Inc.; Commvault Systems, Inc.; InterDigital, Inc.; Progress Software Corporation; SecureWorks Corp.; Upland Software, Inc.; Verint Systems Inc.; and Zuora, Inc. 5 Source: Xperi Form 10-K, filed March 1, 2024; year-end and quarterly reports filed by ISS peer group members; VisibleAlpha. Calculated on LTM basis as of March 7, 2024. Adjusted Gross Margin defined as (total revenue – (cost of goods sold plus stock-based compensation expense)) / total revenue. Adjusted EBITDA Margin defined as (operating income plus depreciation, amortization, stock-based compensation expense, transaction and restructuring expenses) / total revenue. 6 Source: Rubric analysis with inputs from Bloomberg/VisibleAlpha. Calculated as of March 7, 2024. 7 Source: Xperi Form 10-K, filed March 1, 2024. 8 Source: Adeia Form 10-K, filed February 23, 2024. 9 Source: Adeia Form 10-K, filed February 23, 2024. 10 Source: Xperi Form 10-K, filed March 1, 2024; year-end and quarterly reports filed by ISS peer group members; VisibleAlpha. Calculated on LTM basis as of March 7, 2024. 11 Source: Xperi press release, dated December 12, 2023. 12 Source: Tobii year-end and quarterly reports. Enterprise value as of March 7, 2024.

Media: Jonathan Gasthalter/Sam Fisher Gasthalter & Co. (212) 257-4170

Investors: Jason W. Alexander/Bruce H. Goldfarb Okapi Partners LLC (212) 297-0720

View source version on businesswire.com: https://www.businesswire.com/news/home/20240417649522/en/

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