business plan of mang inasal

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Mang Inasal shares how they build a strong brand and engagement with their customers

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In an ever-changing digital landscape, brands have to get with the times in order to stay relevant and connected to their consumers. Sounds challenging, but it can definitely be done!

Enter the concept of Moment Marketing. For brands like Mang Inasal, Moment Marketing is taking advantage of the “here” and the “now” to bring brands to the forefront of consumer conversations, especially through something as fast-paced as social media.

“Social media opened a huge door for brands like Mang Inasal to connect real-time with customers,” said Mang Inasal’s Head of Digital and PR, RJ Jabeguero-Rodillo. “These platforms serve as avenues where we get to discover what makes our customers happy, ‘kilig’ and excited. These overflowing emotions signal to us what we can ‘trendjack’ and enable us to bring the brand within those conversations. Relationship-building with customers is now made faster all thanks to social media.”

Mang Inasal and the value of real-time social listening

In 2022, Mang Inasal has redesigned a digital marketing strategy that puts its customers at the heart of the entire ecosystem. It developed a powerful, real-time social listening muscle that has allowed it to ride on trends that are most relevant to its customers.

Mang Inasal’s “16 Cup Challenge” was recently honored in the Marketing Excellence Awards-Philippines 

with a Silver Award under the Excellence in Viral Marketing category.

In this year alone, Mang Inasal was able to create buzz on social media with several marketing initiatives, such as the “16 Cups Challenge” that happened after SB19 member Stell’s mention of his own Mang Inasal record. It became a three-day trending topic on Twitter, evolving later into a nationwide challenge. This challenge was recently honored in the Marketing Excellence Awards-Philippines with a Silver Award under the Excellence in Viral Marketing category. 

Mang Inasal’s most recent concert sponsorship with K-Pop performance powerhouse, SEVENTEEN, shows exactly how well-positioned Mang Inasal is when it comes to its consumers’ interests.

From being a trending topic, Mang Inasal granted the wish of the SEVENTEEN’s fans, the Carats, and became 

among the sponsors of the SEVENTEEN WORLD TOUR [BE THE SUN] – BULACAN.  

Meaningful connections through its digital presence

Mang Inasal’s digital presence has truly evolved past the traditional brand monologues and digital posters. Through its community-powered strategy, Mang Inasal has significantly surpassed engagement targets by 240% and improved positive sentiments across channels, due in part to its more authentic brand tone, raw user-generated content, and community-centric messaging.

“For Mang Inasal, Moment Marketing is important because we want to be with our customers wherever they are and that includes the trends that matter to them,” said Rodillo. “It excites us knowing that we are part of the conversation of our consumers because it’s a validation that we remain relevant to them.”

From being mere observers of social media to being an online friend listening to its customers’ voices, Mang Inasal’s brand has transformed into an entity that ‘phygitally’ [physically-digitally] takes care of the communities it serves – both within its physical stores and digitally across social media platforms.

“Mang Inasal is continuously learning today in terms of Moment Marketing and we can’t wait what 2023 has for us,” Rodillo concluded. “But so far, our strategy is working for us because it allows the brand to sincerely connect with the consumers who talk about us, and create moments that will make them remember us more meaningfully.”

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How to succeed as a mang inasal restaurant business franchise.

• Food & Beverage

Mang Inasal Franchise Package

Mang Inasal franchise consists of a complete support package that directs to help franchisees operate Mang Inasal quick service restaurants successfully.

• Operational System
• Marketing & Promotional Support
• Initial Hiring & Selection, Extensive training of Store Team
• Construction of the Store
• Equipment and Facilities
• Furniture and Fixtures
• Pre-Operating Expenses

Investment Package

• Initial Set-Up Fee: ₱1.2 Million VAT exclusive (non-refundable)
• Franchise Term: 7 years (Renewable – Sole option & discretion of Franchisor)
• Royalty Fee: 5% (Net of Sales)
• Advertising Fee: 2% (Net of Sales)
• Estimated Investment: ₱12-14 Million
• Estimated ROI: Dependent on several factors such as sales, market potential investment & ability of the franchisee to control his operating expenses

Frequently Asked Questions From Prospect Franchisees

Q: What are the qualifications to become a Franchisee of the business? A: We require our franchisees to be:

• Highly engaged, business-oriented, success-driven entrepreneurs with a strong desire to venture and invest in a long-term business partnership with Mang Inasal.
• I possess the willingness and capability to learn the business. Although previous restaurant management is an advantage and may be helpful, Mang Inasal does not require past franchise or restaurant experience. Mang Inasal will provide essential business management training that will enable you to run your franchise successfully.
• Enjoy working, communicating, and relating with employees and customers

Q: What type of franchise is available? A: Mang Inasal offers full-store franchise units. Q: How much is the total investment? A: The estimated total investment requirement is ₱10 million, depending on the final store type & size. The size of the property required is dependent on the store model that will be developed in a particular market. The floor area requirement may range from 200 sqm to 220 sqm. Q: What is included in the investment package? A: The investment includes the initial set-up fee, construction cost, equipment and facilities, furniture and fixtures, air conditioning system, signage, pre-opening expenses, and initial inventory. Q: What other fees are paid by the franchisee for continuing support services? A: The continuing services or royalty fee for operating the business is five percent (5%) of net sales and two percent (2%) of net sales for advertising, which will be used for brand-building & mass media advertising. Q: How long is the payback period? A: The payback period is dependent on several factors such as sales, market potential investment & the ability of the franchisee to control his operating expenses. Q: What is the franchise term? A: The term of the franchise agreement is seven (7) years and is renewable (shall be at the sole option of the Franchisor). Q: What is the requirement in selecting a location? A: Site selection is a significant part of the process. The site should be located, preferably in high-traffic commercial/residential areas accessible to both pedestrians and motorists. Site criteria and assessment will be provided prior development of the store. Sample plans and specifications for the physical design and layout of the store shall also be provided. Q: Who will do architectural planning and construction? A: Mang Inasal shall assist in the architectural planning and construction process through its accredited architects and contractors. Should you wish to get non-Mang Inasal approved suppliers, they will be requested to go through the accreditation process before building a store. Q: How long does it take to open a Mang Inasal restaurant? A: Each location is different. Once a site is ready for construction, the restaurant is expected to be fully operational in 45-60 days. Q: Who does the selection and hiring? A: Mang Inasal shall assist in the recruitment and training of the restaurant management team. The team will then become employees of the franchisee, who will be responsible for their compensation and benefits. Q: When does the training start? A: After signing the franchise agreement, the franchisee is required to go through a training program that will enable them to operate their stores by the systems and standards set by Mang Inasal. The program includes classroom courses, seminars, and hands-on training in an existing store. Q: What form of continuing guidance and support will a franchisee receive? A: The franchisee will continually be under the guidance of the Mang Inasal operations group who will assist the franchisee and ensure alignment to company goals and standards, and help maximize sales and profitability. Franchise Application Timeline Contact Man Inasal Mang Inasal Main Office: 724-1111 Monday to Friday: 8 am-6 pm Address: Pioneer Highlands North Condominium, Pioneer Avenue corner Madison St., Mandaluyong City 1550, Philippines

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Mang-inasal

Filed Under: Business plans Tagged With: Business

The Philippines is the 12th most populous country in the world with over 90 million mouths to feed. Without a doubt, getting into the food business remains a very viable opportunity for entrepreneurs. But with so many players, how does one stand out to be noticed? More importantly, how can another food business make it big time? Edgar “Injap” J. Sia II answered these questions by conducting his research in a very methodical manner. He looked at the 16 different regions in the Philippines and recognized that each has a unique set of culinary traditions and eating habits.

He then analyzed and identified what type of food would have the most potential and mass appeal. This was the ubiquitous barbecue (inasal in Ilonggo).

With much perseverance, innovative thinking and a deep understanding of business, Sia created Mang Inasal in Iloilo City in 2003. Today it has emerged as the country’s sixth largest fast food chain and its growth seems to be unstoppable. That the boyish Sia would venture into business comes as no surprise. Born into a family of Chinese-Filipino entrepreneurs, he was exposed to business from a very young age.

He recounts how, at the age of 10, he would spend his after-school hours stacking merchandise or manning the counter in his parents’ grocery store in Roxas City. “While many of my friends were playing or riding their bikes, I would be moving inventory and counting soap,” he recalls. The family store became the training ground that cultivated Mr. Sia’s drive for success. Learning from the example of his industrious parents, Sia developed what he refers to as an almost “sixth sense” for business.

The Business plan on Business Model and Strategic Plan

For any journey the path must be defined with clear and recognizable details for it to be successful. The concepts of markers and landmarks which define the direction of a journey apply to that of any business. We need detailed plans and objectives as well as landmarks and directions we would like the business to travel. The objective of Two Brothers food truck is to create a trusted and popular ...

At 20, he was already running multiple businesses — a photo developing franchise, a 58-room three-star hotel and a laundry shop in Iloilo City. Sia seized another opportunity that came knocking in December 2003 when he was offered a 250-square meter space behind Robinson’s Place Iloilo. The space, in an unused car park, was being offered at a very attractive price. Listening to his well-honed business instincts, he jumped at the chance to acquire it. In retrospect, Mr. Sia admits that he acted on a hunch.

“The price was so attractive that I couldn’t forego it, even if I had no business plan in mind. I bought the space not knowing what to do with it! You can say that the space came ahead of the concept. ” While mulling over ideas, Sia was sure of one thing — whatever he came up with had to have the potential to expand on a nationwide scale. After much consideration, he eventually decided to go for the time-tested appeal of the Ilonggo’s comfort food, chicken barbecue or inasal, served fast-food style. Mang Inasal fuses Filipino cuisine with the fast food dine-in concept.

Mang Inasal was Sia’s first venture into the food industry and the challenges he encountered were daunting. When he started, the concept of a fast food restaurant serving traditional Filipino dishes was a novelty and Sia knew he was up against the top players in the Philippine fast food industry. Without a real system in place during his first year of operation and no commissary to supply their raw materials, he had to learn the hard way. Sia in fact had to do most of the work, from managing the business to preparing and serving the food to cleaning up afterwards.

This complete lack of hesitation to do backbreaking work, however, enabled Sia to achieve in seven years what others have taken twice as long to achieve. Barely a year after Mang Inasal opened, Sia was able to set up another branch, this time in his native Roxas City. Their second year of operation saw six more branch openings and, in their third year, over 20 more. This phenomenal growth brought a flood of franchise offers but Sia held back until 2005 when he was completely confident of the stability and brand recall of the business.

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Business Plan for the European style cafe Venice. Snapshot: [put you name here] company will open a European style cafe Venice in an attempt to serve healthy European and American contemporary style food. The cafe will be located in in Hoboken, a park of a small city in NJ, 15min from Manhattan, NY. Mission Statement The company's goal is to have versatile success in the cafe business. Our major ...

Only after a year of sustaining market demand and developing his customer base was he convinced that Mang Inasal was en route to expansion. When Sia finally opened Mang Inasal for franchising, he concentrated his efforts on his own backyard — Visayas and Mindanao — where inasal is most popular. Not long afterwards, potential franchises from Luzon showed much interest, paving the way for Mang Inasal to penetrate Metro Manila. Mang Inasal now counts 306 branches nationwide of which 28 are company-owned.

As Mang Inasal gained popularity, there was a need to maintain top quality. To safeguard consistency in all aspects of the business, such as product quality and cleanliness, Sia established several monitoring systems and procedures. A highly skilled research and development team was tasked to handle product development and guarantee a consistent inasal taste. To facilitate smooth transactions with their commissaries and ensure consistent supplies, Sia implemented an advanced online supply ordering system for his branches.

The 32-year-old Sia considers sheer hard work and innovation as the primary reasons of Mang Inasal’s success. He also cites the uniqueness that allowed him to beat the odds as a new player in the fast food industry. He says, “Mang Inasal is a truly Filipino-style fast food chain. Our concept, ambiance and even the way our food is served on banana leaves is authentically Filipino. ” This, according to Sia, differentiates them from the other fast food giants in the country. In addition, Mang Inasal was one of the first quick-service restaurants to offer unlimited rice, which strongly appealed to diners.

Despite the success of Mang Inasal, Sia recognizes there’s still a lot that can be done to even make it bigger. He is constantly thinking up new ideas to maintain Mang Inasal’s competitive edge, such as their recently launched delivery service. Variations in the breakfast menu are being developed and he is also looking at giving fast food dining a whole new feel with patented combo cups. The company is preparing to go public by the end of 2010 to solidify its stronghold in the Philippine fast food industry.

The Term Paper on Fast Food Nation Chapter Summaries

Introduction “The whole experience of buying fast food has become so routine, so thoroughly unexceptional and mundane, that it is now taken for granted, like brushing your teeth or stopping for a red light. It has become a social custom as American as a small, rectangular, hand-held, frozen, and reheated apple pie.” Schlosser descriptively sets the scene for the backdrop of his book, the city of ...

While he listens to his instinct, Sia is very calculated and strategic in his approach to business. He firmly believes in hard work and perseverance, and encourages aspiring entrepreneurs to do the same. He also urges them to believe in their capacity to make their dreams come true, saying “Nothing is impossible with the right attitude. Do not be intimidated by problems. Instead, look at them as opportunities for growth. I was lucky to acquire the right entrepreneurial attitude as a young boy. You could say I developed the right asal (behavior) for inasal,” he quips.

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Mang Inasal rewrites their brand love story with local content creators

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This is AI generated summarization, which may have errors. For context, always refer to the full article.

For the past two years, Mang Inasal , the Philippines’ Grill Expert, has been heavily present on digital. In fact, it’s official hashtag, #ILoveMangInasal, has over 128,000 posts on Facebook and 315 million views on TikTok, and counting!

You might ask, was it Mang Inasal that made it happen? No, not entirely. 

The birth of MICC

In March 2022, Mang Inasal Creators’ Circle (MICC) was launched. 

With 30 members composed of mommy nano-influencers and foodies who love Mang Inasal, MICC was created to bring together real brand ambassadors and support their influencer journey by making them part of campaigns that allowed them to enjoy the Ihaw-Sarap food and Unli-Saya experience of Mang Inasal.

“MICC started as an experiment because we wanted to try out better ways to promote Mang Inasal on social media,” shared Mang Inasal Digital and Public Relations Head, RJ Jabeguero-Rodillo. “Then during the first campaign, we saw that there’s promise in it as the MICCs’ posts looked and sounded so natural that netizens found them authentic and relatable. And the selection was perfect because MICC members are real loyal Mang Inasal patrons.”

IHAWtastic content co-creation 

Everything starts with a simple brief – for the content creator to post about the campaign however they prefer it. Apart from key messages, reminders on what to highlight in their photos and videos and coordination with the stores for the products that are taken care of by Mang Inasal, it’s the influencers who work on the magic of their materials in a way that achieves the goals yet aligned with their personalities and lifestyles.

From the initial 30-member group, the MICC exponentially grew to over 160 members by 2023. This growth gave birth to a new category of content creators within the community – the Gen Zs and TikTokerists. Now, with over 30 campaigns in 2023, the youth, moms, and foodies all seamlessly tell their unique love for Mang Inasal across their 29-million overall follower base. 

As MICC continues to expand, the community has not only tapped a diverse mix of content creators but also partnered with some of the biggest content creators in the regions including Simon Javier of Metro Manila; Mommy Hieds and Georgeous George of North Luzon; Mommy Diaries PH of South Luzon; Mortejo Twins and Zamboanga Guide of Visayas and Mindanao.

“We really appreciate how MICC has added a new spark to how we tell our brand story,” said Ed Timbungco, Mang Inasal public relations manager. “It is a mutually beneficial partnership that has allowed Mang Inasal to help expand the followers of its partner content creators, while the MICCs enrich the Brand’s ways to share its campaigns to more people across the country. We are all kindred spirits exchanging stories about Mang Inasal, a brand we all love.”

Celebration of collaboration 

All efforts since its creation have proven to be worth it when the MICC was recently awarded the Black Dragon recognition under the Best Brand Building/Awareness Campaign category at the prestigious 2023 Dragons of Asia.

“MICC is definitely one of our biggest wins this 2023 because we have connected with different communities of customers through our content partners nationwide,” said Rodillo. “We are thankful to all MICC members for their contribution in bringing all the great Mang Inasal updates to their followers. And the Dragons of Asia win confirms the power of their efforts.”

As a celebration of this recognition, MICC Meet Ups were done nationwide, including Mega Manila, North Luzon, South Luzon, Visayas, and Mindanao. This allowed the brand to get to know the creators in person and share each other’s MICC journey. Also, a virtual party wrapped up the year as all members united via Zoom and celebrated the first-ever MICC IHAWtastic Awards.

While Mang Inasal is ending 2023 with the loudest bang with MICC, the new year promises bigger and more IHAWtastic campaigns that will surely give digital content creators more Ihaw-Sarap food and Unli-Saya experience wherever and however they want to enjoy it! – Rappler.com

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Chicken Inasal Business

• Food Business Ideas

Chicken Inasal is a popular delectable dish from Bacolod city. Because it uses various spices and ingredients for its marinade and basting sauce, it creates a distinctive color, aroma and unique flavor to the grilled chicken that makes it superior from other chicken inasal found in other parts of the Philippines. Chicken inasal is usually skewered in bamboo sticks and charcoal-grilled to perfection while being basted with its unique blend of marinade mixture.

Because of its popularity, starting a chicken inasal business in your own place could be a good business venture to start. To succeed in this kind of business, make sure to have a business plan at hand, enough capital to sustain the business in its early years, get pertinent licenses to operate and don’t forget to register your business name .

Here are some Chicken Inasal recipes to try:

Mang Melchor’s chicken inasal

Mang Melchor’s Chicken Inasal chicken thigh or leg Ginger Garlic Brown sugar Cane vinegar or coconut vinegar Calamansi Rock salt

Procedure: 1. Marinate all ingredients for an one hour before grilling. 2. Before grilling, make the achuete oil. 3. Make a slit on each side of the marinated chicken. 4. Baste the chicken with achuete oil while grilling. 5. Serve with sinamak, soy sauce , calamansi and fresh siling labuyo.

To make the achuete oil: Warm enough achuete seeds in lots of cooking oil over moderate heat for one to two minutes. Do not let the oil burn. Set aside and stir until the oil turns orange in color.

* * * Exact measurements of the ingredients are not listed because Mang Melchor says he does it by feeling and tasting. from newsflash.org

Chef Pauline’s chicken inasal

1 whole dressed chicken, sliced into quarters, or 8 pieces chicken drumsticks or thighs 1 c native cane vinegar 1 bottle (about 1 1/3 cups) 7-up 1 thumb-sized ginger, minced 6 pcs calamansi 2 tbsp rock salt 2 tsp pepper

For basting sauce: 1/4 c cooking oil 2 tbsp margarine 2 tsp salt 2 tbsp achuete seeds 2 pcs calamansi

Marinate chicken in mixture of vinegar, 7-Up, ginger, calamansi juice , salt and pepper for at least one hour, or overnight in refrigerator.

When ready to cook, heat an indoor grill or charcoal in an outdoor grill to medium. If desired, thread chicken into barbecue sticks. Cook chicken over grill until done, basting frequently with the basting sauce.

To prepare basting sauce:

Heat oil in a saucepan then add margarine and salt. Drop in achuete seeds and stir until color is extracted. Remove from heat and add calamansi juice. Use to baste chicken. from inquirer.net

Chicken Inasal

Ingredients: * 1 whole chicken, cut into 6 parts (legs, wings, breasts)

Marinade: * 1 head garlic, macerated * 2 tbsps. chopped ginger * 1 tbsp. brown sugar * 1/3 cup sinamak, (native coconut vinegar) * 10 pieces calamansi, extract the juice * 3 stalks tanglad (lemon grass), julienne * salt and coarsely ground pepper

Basting Sauce: * 1/2 cup Star Margarine * 1/4 cup atsuete (annatto seeds) oil * salt and pepper

* large bamboo skewers * charcoal for grilling

Procedure: In a large bowl, place the garlic, ginger, vinegar, a small amount of sugar, tanglad, calamansi juice, salt, and pepper. Mix all the ingredients then add the chicken meat. Lightly rub the marinade on the meat. Place chicken in the chiller and let sit. After 30 minutes, turn the meat and let it sit for another 30 minutes. It is not ideal to marinate the meat overnight since the acid of the vinegar will completely break down the enzymes of the meat.

Meanwhile in a saucepan, over low fire, put margarine and annatto seeds. For few minutes, continue stirring until the margarine melts and the annatto seeds are well infused and have developed a deep orange color. Turn off heat then add a small amount of salt and pepper to taste.

After marinating the chicken, put several slits on the part near the bone to help with cooking the meat fully. Skewer the meat and cook over hot charcoal grill, skin side down, basting it once in a while. As much as possible do not turn the meat more than twice since the result will be drier meat.

Serve while hot together with steamed rice paired with grilled oysters and sinamak or soy sauce with calamansi and siling labuyo (red chili peppers).

* You can use whole chicken and roast it in the oven. Make sure that when you marinate the meat, rub the mixture all over the chicken including in the cavity. from wikipilipinas.org

Tags: Business Chicken Chicken Inasal Mang Inasal pinoy

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who wants my own version of inasal taste like mang inasal.,,email me

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Thank you for the recipe. I didnt see the business side of this post. Just variations of recipes

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Business Management & Marketing

Pestle analysis of mang inasal .

PESTLE Analysis of Mang Inasal. Mang Inasal is a fast food and barbecue chain hotel and restaurant brand. Edgar Injap J. Sia II laid the foundation of the chain restaurant brand in 2003. The headquarter of the chain brand is in Pasig, Metro Manila, Philippines.

Some of the main  products and services  of Mang Inasal are as follows;

• Choco Syrup
• Leche Flan desserts
• Grilled Fish
• Chicken legs
• Rice with pork and chicken

According to an estimate, the  annual revenue  of Mang Inasal in 2021 was  14  million dollars. Approximately  10000  employees are working for the chain restaurant brand to manage its worldwide operations. Mang Inasal has a network of roundabout  1000  location points in the Philippines and other countries.

Some of the  top competitors  of Mang Inasal are as follows;

• Lydias Lechon
• PH Openrico

Today, we’ll discuss the pestle analysis of Mang Inasal. It is going to analyze the external factors like political, economical, social, technological, legal, and environmental factors impacting the company. Here’s the pestle analysis of Mang Inasal as follows;

Political Factors Impacting Mang Inasal 

Some of the political factors in the pestle analysis of Mang Inasal are as follows;

Government Regulations

Mang Inasal is a Filipino fast-food chain restaurant brand, and the company is mainly operating its business in the Philippines and some other regions. The chain brand has a large network of location points, and the company should be aware of government regulations and policies. Any introduction of new laws like health and food safety inspection would impact the growth of Mang Inasal.

Taxation Policy

Governments keep on changing their tax rate for businesses and organizations annually and semi-annually. Mang Inasal should be aware of the new tax rate or any other type of tax like corporate tax, sugar tax, fast-food tax, or chain brand tax. An introduction of a new tax or amendment in the previous tax rate would directly impact the growth and profitability of the company.

Economical Factors Affecting Mang Inasal 

Some of the economical factors in the pestle analysis of Mang Inasal are as follows;

Employment Opportunities

Mang Inasal is a Filipino brand and the chain restaurant has a network of roundabout 500 location points across the Philippines. The company has created thousands of job opportunities and still employing more people from the local society. It is no doubt that the company is making a profit, but it is also giving people employment opportunities to earn their living and decreasing the burden of unemployment in the country.

Hiring Local Suppliers

Along with hiring local Filipino people, Mang Inasal is also consuming local supplies and collaborating with local suppliers for banana leaves, chicken, fish, charcoal, calamari, and other supplies. In other words, the company is complimenting other small local businesses.

Social Factors Impacting Mang Inasal 

Some of the social factors in the pestle analysis of Mang Inasal are as follows;

Promoting Cultural Activities

Along with running a successful chain restaurant business, Mang Inasal is sponsoring sports events, concerts, Christmas specials, and various other local cultural activities. They have allowed the company to connect with its customers and increased its brand reputation and customer database.

Relief for Natural Calamities

In case of Tsunamis, flooding, and other natural disastrous calamities, Mang Inasal offers discounts and relief packages to the victims. Such actions of the chain restaurant brand send the message that the company cares about the people with which it is operating its business.

Funding Kids Institutions

Mang Inasal is funding various orphanages and street children’s education programs. Such types of social welfare programs of Mang Inasal show that the company cares about the future of society and wants them to grow.

Technological Factors Affecting Mang Inasal 

Some of the technological factors in the pestle analysis of Mang Inasal are as follows;

SWS (Store Web Service)

Mang Inasal is employing the SWS system and it works like an e-commerce platform. It allows the company to manage its entire procurement and purchasing, supply chain, connection with suppliers, and distribution channels. However, SWS is like custom-made centralized software that fulfills the unique needs and requirements of the chain restaurant brand. It emails orders and demands from the stores to the different location points.

Happy Plus Card

The happy plus card follows the customer loyal program of the company, and it helps the company to attract and maintain its database of customers. It may seem like a simple card, but the development requires a lot of tech expertise and collaboration with the financial institution. Offering the “happy plus card” shows the company’s commitment to innovation and creativity by employing the latest technology.

Legal Factors Impacting Mang Inasal 

Some of the legal factors in the pestle analysis of Mang Inasal are as follows;

IPR Lawsuit

Mang Inasal filed a lawsuit against IFP Manufacturing Corporation, and the company claimed that the respondent’s “OK Hotdog Inasal Cheese Hotdog Flavor Mark” follows the same brand name as the company, and it is confusing people. The court prohibited the company from using a similar name to confuse people. The chain brand should be aware of the mimicking competitive brand and how they’re counterfeiting.

Environmental Factors Affecting Mang Inasal 

Some of the environmental factors in the pestle analysis of Mang Inasal are as follows;

Reforestation

Mang Inasal is collaborating and partnering up with E-cube International and various other environmental organizations for reforestation and saving nature. The company started the project on the island of Gulmaras and then moved to other sites in Panay.

Conclusion: Mang Inasal PESTLE Analysi s Example Country

After an in-depth study of pestle analysis of Mang Inasal; we have realized that Mang Inasal is a leading Filipino brand operating under the umbrella of Jollibee. If you’re learning about the external factors impacting the chain brand, then you should keep in mind the abovementioned external political, economical, social, technological, legal, and environmental factors impacting the company.

Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. Other than that, he’s a fun loving person.

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Chicken Inasal Recipe ala Mang Inasal

July 4, 2018 by Manny

Chicken Inasal has become an iconic Filipino dish, with Mang Inasal leading the way in popularizing this flavorful grilled chicken. While Mang Inasal’s success can be attributed to both its mouthwatering taste and effective marketing strategies, there are other notable establishments like Bacolod chicken inasal that have long delighted taste buds. In this recipe blog, we will explore the dish called Chicken Inasal ala Mang Inasal, providing you with insights on how to prepare this dish and tips for achieving that authentic smoky flavor. Get ready to elevate your grilling skills and savor the delightful flavors of Chicken Inasal.

Table of Contents

The recipe I have here was not exactly their recipe but only a copy cat. It might not taste exactly as the real thing but at least it might resemble on some other aspect. The only thing I notice is their chicken inasal is sweeter than the traditional chicken inasal. And I think it is a hybrid of chicken barbecue and chicken inasal which you might notice on the ingredients below which contains sugar and soy sauce. The traditional chicken inasal is just vinegar, lime, herbs and spices. Want to try an oven roasted version of chicken inasal? Check this oven roasted chicken inasal .

Unveiling the Secrets of Chicken Inasal

Chicken Inasal is more than just a grilled chicken dish—it’s a culinary experience deeply rooted in Filipino culture. The secret lies in the marinade, which infuses the meat with a harmonious blend of flavors. To prepare Chicken Inasal ala Mang Inasal, you’ll need a combination of ingredients like vinegar, calamansi juice, garlic, ginger, lemongrass, and various spices. The marinade should be prepared in advance, allowing the chicken to absorb the flavors overnight. This crucial step ensures that each bite is packed with succulence and aromatic goodness.

Preparing the Chicken

To achieve the desired taste and texture, preparing the chicken properly is essential. After mixing the marinade ingredients, it’s recommended to use a blender to ensure all the flavors are evenly incorporated. Once the marinade is ready, prick the chicken with a sharp bamboo stick or create slits to facilitate better absorption. Then, place the chicken and the marinade in a zip lock bag or a clean plastic container, allowing it to marinate overnight in the refrigerator. This step allows the flavors to penetrate the meat thoroughly, resulting in tender and juicy chicken.

The Essence of Annatto Oil

Annatto oil, with its vibrant red color and distinct flavor, is a key component of Chicken Inasal. It adds a visually appealing touch to the dish and enhances its overall taste. To create annatto oil, heat oil and cook annatto seeds until the color is released. Once the oil has been infused with the seeds’ rich hue, transfer both to a small bowl and let them cool. Allowing the seeds to soak in the oil for a few hours ensures maximum flavor extraction. Before grilling the chicken, soak bamboo skewers in water for 30 minutes, which prevents them from burning. While grilling, baste the chicken with a mixture of annatto oil and marinade to enhance its flavor profile.

The Grilling Process

Grilling is where the magic happens, as it imparts the signature smoky flavor and charred exterior that Chicken Inasal is known for. Once the chicken has marinated overnight and the bamboo skewers have soaked, skewer the chicken and grill it over hot charcoals. Cooking time varies but typically takes around 20 minutes, with regular turning and basting. The tantalizing aroma will fill the air as the chicken slowly cooks, enticing everyone around. Remember to brush the chicken with the annatto oil and marinade mixture while grilling to create a delectable caramelized glaze.

Perfect Pairings and Serving Suggestions

Completing the Chicken Inasal experience is the selection of complementary side dishes and dipping sauces. Serve your Chicken Inasal with steaming rice, allowing the flavors to mingle and delight your taste buds. Prepare a dipping sauce by combining soy sauce, calamansi juice, and chopped red chilies for an added kick. Additionally, serve the annatto oil alongside the chicken, allowing diners to drizzle it over their rice or chicken for an extra burst of flavor. With these accompaniments, you’ll achieve a well-rounded and satisfying meal.

Final Words

Chicken Inasal ala Mang Inasal is a dish that has captured the hearts and taste buds of many Filipinos. By understanding the secrets behind this iconic grilled chicken and following the steps outlined in this article, you can recreate the flavors of Mang Inasal’s famous dish in your own kitchen. From the art of marinating the chicken to the grilling process and perfect pairings, you are now equipped to embark on a culinary adventure that celebrates the essence of Chicken Inasal. Gather your loved ones, fire up the grill, and indulge in the sensational flavors of this Filipino favorite.

Notes on the Ingredients:

Lemongrass:.

Lemongrass is a fragrant herb with a lemony flavor commonly used in Southeast Asian cuisines, including Filipino dishes like Chicken Inasal. It adds a refreshing and citrusy aroma to the marinade, infusing the chicken with a distinct and vibrant taste. To use lemongrass, remove the tough outer layers, and use the tender lower stalk for cooking. Bruising or crushing the lemongrass stalk helps release its essential oils, intensifying its flavor.

Coconut Vinegar or Palm Vinegar:

Coconut vinegar and palm vinegar are popular choices in Filipino cuisine for their unique flavor profiles. They are made from fermented coconut sap or palm sap, respectively, resulting in a tangy and slightly sweet taste. These vinegars provide a pleasant acidity to the Chicken Inasal marinade, balancing the flavors and enhancing the overall taste. They also impart a subtle complexity that adds depth to the dish.

Calamansi is a small citrus fruit native to the Philippines, known for its sour and tangy taste. It is a crucial ingredient in Filipino cooking and acts as a souring agent in many dishes, including Chicken Inasal. The juice of calamansi adds a bright and acidic element to the marinade, giving the chicken a delightful citrusy tang. If calamansi is not available, you can substitute it with a combination of lemon and lime juices.

Ingredients

• 4 pcs. chicken legs with thigh

Ingredients for the marinade:

• 1/4 cup soy sauce
• 1/2 cup coconut vinegar or palm vinegar
• 2 stalks lemongrass chopped
• 3 cloves garlic
• 2 inch ginger chopped
• 1/4 cup calamansi juice
• 1 tsp. black pepper
• 1/4 cup brown sugar

Ingredients for basting:

• Annatto oil 1/4 cup cooking oil + 1 Tbsp annato seeds

For the dipping sauce:

• red hot chilies
• calamansi juice

Instructions

How to cook chicken inasal ala mang inasal:.

• Mix all the ingredients in a blender and pulse until all the ingredients are cut into small pieces but don't overdo, just to cut the ingredients to small pieces is sufficient.
• Prick the chicken with sharp bamboo stick so the marinade will be effectively absorbed by the chicken. You can also cut some slits on the chicken if you don't want to prick it.
• In a big zip lock bag or clean plastic container, put the chicken and the marinade and marinate overnight in a refrigerator.
• To make the annato oil, heat the oil and cook annatto seeds until the color is released to the oil. Pour the seeds and the oil in a small bowl and set aside to cool. Let the seeds soak in the oil for a few hours and remove the seeds when the oil is about to be used.
• Before grilling the chicken, soak the bamboo skewers in water for 30 minutes. Remove the chicken from the marinade and pass marinade through a strainer. Put the marinade in a bowl and mix with 1 to 2 tablespoons of annatto oil.
• Skewer the chicken with the bamboo sticks and grill the chicken on hot charcoals until cooked on all sides basting it with the mixture of annatto oil and marinade while cooking. Estimate time of cooking is about 20 minutes more or less.
• Serve the chicken inasal with the dipping sauce by mixing soy sauce, calamansi juice and chopped red chilies. Serve also with steaming rice and the annatto oil.

Cooking tips to enhance your Chicken Inasal preparation:

• Marinate Overnight: For maximum flavor infusion, marinate the chicken overnight in the refrigerator. This allows the marinade to penetrate the meat thoroughly, resulting in a more flavorful and tender chicken.
• Prick or Slit the Chicken: Before marinating, prick the chicken with a sharp bamboo stick or create slits in the meat. This helps the marinade to be absorbed more effectively, ensuring every bite is packed with flavor.
• Soak Bamboo Skewers: Soak bamboo skewers in water for at least 30 minutes before grilling. This prevents them from burning during the cooking process.
• Baste with Annatto Oil and Marinade: While grilling, regularly baste the chicken with a mixture of annatto oil and marinade. This adds an extra layer of flavor and helps create a beautiful caramelized glaze on the chicken.
• Adjust Grilling Time: Grilling time may vary depending on the size and thickness of the chicken pieces. Ensure the chicken is thoroughly cooked, with no pink meat, but be careful not to overcook and dry it out. Regularly check for doneness and adjust cooking time accordingly.
• Serve with Dipping Sauce and Annatto Oil: Complete the Chicken Inasal experience by serving it with a tangy dipping sauce made from soy sauce, calamansi juice, and chopped red chilies. Also, provide annatto oil on the side to drizzle over the chicken and rice for added flavor.

Nutrition Notes:

Nutrition information:.

Try Other Delicious Recipes:

About Manny

Manny Montala is the creator and webmaster of this blog. I'm also an engineering graduate who is keen in culinary arts especially on the realm of Filipino dishes and recipes. Read More... Please visit this blog often and bookmark. Thanks for visiting! One of My Favorite Bible Verse: "And we know that for those who love God all things work together for good, for those who are called according to His purpose." (Romans 8:28)

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Mang Inasal is open this Holy Week

Mang Inasal , the Philippines’ Grill Expert, is ready to serve its customers nationwide this Lent.

The public can simply access https://www.manginasal.ph/locations to know the operating hours of their nearby stores. Also, customers can contact the branches as the website does not just share the full addresses but also their mobile numbers.

For those who plan to go on out-of-town trips with their families and friends, Mang Inasal is ready assist everyone with their takeout and delivery needs. 

Family Fiesta, Buddy Fiesta, Palabok Party Size, and Extra Creamy Halo-Halo are among the perfect treats on any group’s weekend getaway.

During the Holy Week, customers can enjoy the free delivery offer with a minimum purchase of ₱600 for orders placed via the Mang Inasal Delivery App or https://manginasaldelivery.com.ph . The promo is valid until March 31 only.

Want more Mang Inasal exclusives NOW? Visit  www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph  for delivery deals, and follow Mang Inasal on social media for more Ihaw Sarap and Unli-Saya updates!

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