marketing personal statement sample

Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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Marketing Personal Statements Samples For Students

47 samples of this type

Do you feel the need to check out some previously written Personal Statements on Marketing before you begin writing an own piece? In this free collection of Marketing Personal Statement examples, you are granted a thrilling opportunity to discover meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Applying them while composing your own Marketing Personal Statement will definitely allow you to complete the piece faster.

Presenting high-quality samples isn't the only way our free essays service can aid students in their writing ventures – our authors can also compose from scratch a fully customized Personal Statement on Marketing that would make a genuine foundation for your own academic work.

MA program Comparative Business Economics Personal Statements Example

As a child growing up in a family interested in business, I developed a passion to learning mathematical numbers and how they relate to the bottom line income, earnings, and profits. From the days of my High School, I envisioned bigger and better times and profits if and when I started my own business. Globalization and technological advances made me realize that I could play a pivotal role in converting small family businesses into a national or even international powerhouse.

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Ray Lyman Wilbur, a renowned American medical doctor once said “In a world full of uncertainties, the record of what has gone before as human experience is as sure and reliable as anything that we are born with” (UOFLIFE, pp.71). Experience makes up a vital fragment of our personality since it influences our tastes, preferences, inclinations as well as the dictates of our passion. My working experience is an apt manifestation of this phenomenon. My aspiration to delve into the world of business, particularly economics, has been greatly influenced by my seven years working experience in vastly interactive and social environment.

Getting a Degree in Business Personal Statement

There are many reasons why I have chosen to pursue a degree in business; both my personal and professional experience, as well as my own desires, have led me to this point. From my birth, to my own talents, and even my volunteer and employed work, I have been fervently working towards the pursuit of a career in business; I have done many things up to this point to prepare me for this path.

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I decided to major in marketing because of the wide spectrum of challenging and interesting career options that the discipline offers. I have always been passionate about working in the marketing industry. My dream has always been to join the industry. I believe the first step towards achieving my dream is to enrol in a leading tertiary institution and major in marketing. This is because it will not only heighten my learning experience, but will also broaden my understanding of both the local and international marketing industry.

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Statement of Purpose - Marketing Personal Statement

Marketing has become a key issue in the 21 st century because of new developments and advancements taking place in the modern society. The consumers and marketers have are progressing and continuing to be diverse and complex. The old traditional marketing techniques are inefficient and are unable to satisfy the requirements of these individuals in the business world. Factors that have contributed to the decline in basic marketing strategies include development of new technology and cultural changes that have generated a disjointed market.

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When living in southern China, I experienced the thrill of business ownership. In , I established an online second-hand business selling a select line of clothing. I had the support of parents with my father being a successful businessman and mother working as a banker. However, this first business venture only lasted three months closing with a net profit of $3,000.

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Executive Summary As an international student from Saudi Arabia, I aim to complete the degree being pursued in a prestigious university in the United States. I also intend to major in Finance and eventually apply the knowledge gained from the program in global organizations based in Saudi Arabia. As such, I plan to undertake training and development in the field of finance as part of my personal and professional growth.

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I am a second-generation Cuban American and the first generation in my immediate family to attend and graduate from college as well as to pursue studies in Law School. I received my Bachelors degree in Marketing from the University of Florida with a minor in Mass Communications. In college I was a member of the Pre-legal Honor Society and held the position of advertising chair.

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Life experiences and people shape us and define who we are. I would have never become the person I am today if it was not for University of Wisconsin-Madison. The fantastic university life in the U.S. has turned me into a grown-up in many aspects and has made my choices and actions more mature. Apart from cutting edge knowledge, I had the opportunity to communicate with students coming from different nations and cultures. My world outlook has broadened drastically and these experiences have helped me be more cooperative and communicative.

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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Marketing Personal Statement Examples

• 1 Personal Statement Example Links
• 2 Career Opportunities
• 3 UK Admission Requirements
• 4 UK Earnings Potential For Marketers
• 5 Similar Courses in UK
• 6 UK Curriculum
• 7 Alumni Network

Personal Statement Example Links

• Personal Statement Example 1
• Personal Statement Example 2
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• Personal Statement Example 5

Ever been captivated by the power of persuasion and the art of influencing consumer behaviour? Fascinated by the idea of developing and executing compelling marketing strategies to drive business growth?

If so, a degree in Marketing could be your ideal journey. This dynamic field equips you with the knowledge and skills to understand market needs, develop effective marketing campaigns, and analyse their impacts.

A Marketing degree in the UK offers a comprehensive understanding of the principles, strategies, and tools used in marketing. It is designed for those who are interested in understanding consumer behaviour, developing effective marketing strategies, and contributing to business growth.

Typically, a Bachelor’s degree in Marketing (BA or BSc) takes three years of full-time study, or four years if you opt for a sandwich course which includes a year in industry. Some universities also offer a four-year course with a foundation year for students who do not meet the standard entry requirements.

One of the key features of a Marketing degree is the emphasis on practical skills. Many courses include project work, case studies, and simulations, allowing students to apply the theories they have learned in real-world contexts. Work placements and internships are also common, providing students with valuable industry experience.

Career prospects for Marketing graduates are excellent. Graduates can work in a variety of roles within marketing, such as Marketing Executive, Digital Marketing Specialist, Brand Manager, Market Research Analyst, and many more. Some graduates may also choose to work in related fields such as sales, public relations, or advertising.

In addition, a Marketing degree can also serve as a stepping stone to further study. Graduates may choose to specialise in a particular area of marketing by pursuing a Master’s degree or a professional qualification from a body such as the Chartered Institute of Marketing.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

A degree in marketing can open up a variety of career opportunities in many different industries and sectors. Some of the most common career paths for marketing graduates include:

1. Advertising: Advertising professionals create and manage campaigns to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

2. Digital Marketing: Digital marketing professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

3. Public Relations: Public relations professionals create and manage campaigns to shape public opinion. They may work in agencies, media companies, or in-house for a business or organisation.

4. Market Research: Market research professionals analyse data to understand consumer behaviour and develop insights for businesses. They may work in agencies, media companies, or in-house for a business or organisation.

5. Brand Management: Brand management professionals create and manage campaigns to build and maintain the reputation of a brand. They may work in agencies, media companies, or in-house for a business or organisation.

6. Social Media: Social media professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organization.

7. Sales: Sales professionals are responsible for generating revenue by selling products and services. They may work in agencies, media companies, or in-house

UK Admission Requirements

In order to be accepted into the University of Kent’s Marketing course, applicants must have achieved a minimum of ABB at A-Level or equivalent qualifications. Additionally, applicants must have a minimum of 5 GCSEs at grade C or above, including English Language and Mathematics.

This entry criteria is fairly standard when compared to other universities offering similar courses. Most universities require applicants to have achieved ABB or higher at A-Level or equivalent qualifications, as well as a minimum of 5 GCSEs at grade C or above. Some universities may also require applicants to have achieved a specific grade in a specific subject, such as a grade B in Mathematics or a grade A in English Language.

In addition to these entry requirements, applicants may also need to submit a personal statement, references, and/or a portfolio of work. This will vary from university to university.

UK Earnings Potential For Marketers

The average earnings for someone with a degree in marketing will vary depending on the individual’s experience, location, and the specific job they are pursuing. Generally speaking, the median salary for marketing professionals in the United Kingdom is £30,000 per year. However, salaries can range from £20,000 to £60,000 or more depending on the individual’s experience and the specific job they are pursuing.

Recent trends in the marketing job market have seen an increase in demand for digital marketing skills, such as search engine optimization, social media marketing, content marketing, and email marketing. As a result, individuals with experience in these areas tend to earn higher salaries than those without. Additionally, the demand for marketing professionals is expected to continue to grow in the coming years as businesses increasingly rely on digital marketing strategies to reach their target audiences.

Similar Courses in UK

Other university courses related to marketing include Business Management, Business Studies, and Economics. These courses all focus on understanding the principles of business and the economy, but they differ in their approach.

Business Management focuses on the practical application of business principles, such as strategic planning, operations management, and financial management.

Business Studies focuses on the theoretical aspects of business, such as the nature of competition, the structure of markets, and the role of government in the economy.

Economics focuses on the study of how individuals, businesses, and governments make decisions and how those decisions affect the economy as a whole. All of these courses provide a valuable foundation for a career in marketing, but they differ in their approach and focus.

UK Curriculum

The key topics and modules covered in a university course in marketing include:

• Introduction to Marketing: This module introduces students to the core concepts of marketing, including the 4Ps (Product, Price, Promotion, and Place), customer segmentation, market research, and the marketing mix.
• Consumer Behaviour: This module explores the factors that influence consumer decision-making, including psychological, cultural, and societal influences. It also covers topics such as consumer motivation, attitude formation, and consumer loyalty.
• Strategic Marketing: This module covers topics such as market segmentation, product positioning, and brand management. It also explores the role of marketing in the overall business strategy.
• Digital Marketing: This module covers the use of digital marketing tools such as search engine optimization (SEO), social media marketing, and email marketing.
• Advertising and Promotion: This module covers topics such as advertising strategy, media planning, and creative development.
• International Marketing: This module explores the challenges and opportunities of marketing in a global context. It covers topics such as market entry strategies, cultural differences, and global marketing campaigns.

Practical work and hands-on experience are important part of a university course in marketing. Students will be expected to complete a range of assignments, such as market research projects, advertising campaigns, and digital marketing campaigns. They may also be required to participate in group projects, such as creating a marketing plan for a business.

Alumni Network

One notable alum from the University of Pennsylvania’s Marketing course is Jeff Weiner, the CEO of LinkedIn. Jeff graduated from the University of Pennsylvania in 1991 with a Bachelor of Science in Economics. After graduating, he went on to become a successful entrepreneur, investor, and executive.

At LinkedIn, Jeff has been instrumental in helping the company become one of the most successful professional networking sites in the world. He has led the company to become a leader in the digital marketing space, helping to connect professionals from all over the world.

The University of Pennsylvania offers a number of alumni events and networking opportunities for its marketing alumni. One of the most popular events is the annual Marketing Alumni Reception, which is held in the fall. At this event, alumni can network with other professionals in the field, as well as learn about new developments in the industry. Additionally, the university also hosts a number of other events throughout the year, such as the Marketing Career Fair, which is held in the spring.

The University of Pennsylvania also offers its alumni the opportunity to join the Penn Alumni Network, which provides access to exclusive resources, events, and networking opportunities. Through this network, alumni can stay connected with their peers and stay up to date with the latest news and developments in the marketing field.

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

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Marketing and advertising personal statement example.

I enjoy all my subjects on international business communication, but have found marketing and advertising particularly interesting and would like to study it further in a postgraduate program.

It is a pivotal subject on which so many others depend (such as economics and business administration). For me, it is an endless intriguing subject, as the discipline appears limitless, allowing so much scope for further study and research.

I developed my passion for marketing during my internship in the first Economic Cluster in Ukraine named «Art-zavod Platforma». I was lucky to work as a Personal Assistant to the Director of Marketing and Public Relations (PR).

Throughout these months, I got the opportunity to study business not only from books and lectures at the university, but participate in research, decision-making process and an implementation stage of a project with the guidelines from time-proven professionals who bring new ideas into life like this «Art-Zavod Platform» first ever Ukrainian cluster.

Also, I took part in the development of projects on innovation, such as creating a room with a virtual reality device, developing a conference room that can turn into a loft (where you can hold a social event).

Finding solutions, analyzing a large amount of information, structuring data - has become my everyday tasks. I like the challenge and this experience provided me with the opportunity to overcome difficulties using critical thinking and represent myself as a valuable asset to the team.

I showed myself as a responsible and ambitious employee who can manage the project independently from the start to finish. In addition, worth mentioning is the fact that I was able to manage the marketing strategy of the entire economic cluster, which included both positioning in the market, the long-term targets of the company, communication and PR. This project served a push to an understanding of what I want to do throughout my life.

Participating as a delegate at the European Youth Parliament sessions, Model Games of United Nations and UNESCO, I was able to improve my debating and presentation skills.

Looking at the basic economic problems: historically low interest rates caused by economic downturns translated into rapid market fluctuations, upward inflation rate trends, high levels of surpluses in every industry, alternative energy topics, gave me the idea of the importance in the sustainability of the economy.

During the European Youth Sessions I was able to practice and implement leadership skills, which gave me the ability to take on a lot of responsibility and develop out-of-the-box thinking skills.

In my free time I cook for my family and friends, creating new dishes and exploding tastes. This process could be compared with brainstorming and creative ideas of advertising. I have attended culinary classes and after, cooking once in the real restaurant kitchen, gave me a chance to improve my ability to cope under pressure and adapt to the new working environment.

I would love to pursue a career in the fields of Marketing and I believe my choice of institutions matches my capabilities as well as my aspirations to become a successful Marketing Manager.

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Business and Management (Marketing) Personal Statement

Living in London, which is ranked as the number one city for business , innovation and culture, exposes me to the world of economics and business on a daily basis. It was a lecture from the NBCUniversal Vice President of Digital Marketing, Neil Wirasinha, that first opened my eyes to marketing and its potential. His lecture described the various marketing techniques used to promote the film Fast and Furious 7 and I was fascinated to learn about the interplay between traditional forms of marketing and newer digital marketing techniques, and how these overarching strands of the global campaign were realised for individual countries and audiences. I think it would have been exciting to work on this campaign which aided the film to break several box office records and go on to take $1.5 billion worldwide. I hope that one day I will be able to say I worked on such an inspiring campaign and that my marketing ideas could have the sort of influence and impact that would lead to such incredible success.

I currently study A-Levels in Media, Film Studies and English Language. I believe these have taught me many transferable skills as well as providing me with a strong understanding of marketing principles. In Media Studies, I have learnt about marketing strategies used by key media industries and have developed my own marketing campaign to accompany my practical production of a film trailer/music video. In FIlm Studies I have learnt about a variety of marketing strategies used in the film industry from utilising digital technologies for viral campaigns to how marketing can help British film survive in the shadow of Hollywood to how marketing can be used to help create success for foreign films. English Language has taught me about the power of words and has helped hone my ability to use language in a clear and effective manner, which is useful in order to create successful marketing campaigns that appeal to the target audience. All three subjects have helped develop my analytical and critical thinking skills as they allow me to analyse and understand the construction and influence of a variety of different media products and texts.

I was very pleased to win a place on my school’s Media Academy programme. This has benefitted me greatly and led to some fantastic opportunities, including a six-week paid internship at Global Blue Inc which is a tourism shopping magazine company. Through this internship I gained knowledge and experience of the world of work and gained a great insight into marketing and the importance of brands. During the internship I was tasked with researching different fashion brands from all over Europe and Asia, making phone calls to potential clients abroad and setting up schedules for my group. This helped develop my networking and organisational skills which I feel will be beneficial at university. I also volunteered at the Hunter Fashion Show during London Fashion Week which helped polish my leadership and communication skills. As this was a live event these skills were critical in order to ensure the smooth running of the event. Fortunately I remained calm under pressure and was thrilled to be able to contribute to the success of the show.

I am a conscientious, hardworking young person who is reliable and eager to learn new skills. I enjoy working in a fast paced environment and always bring a positive energy to the team. I can work well independently or as part of a larger team. In my spare time I love to play sports and watch films and documentaries. I have a real interest in marketing, as evidenced by the fact I have already gained two marketing work placements. I look forward to furthering my knowledge and passion of marketing by undertaking a degree in the subject. I am also looking forward to experiencing all the opportunities university life has to offer. As Cesare Pavese said, “We do not remember days, we remember moments.” I just hope to have many of these ‘moments’ myself during my time at university.

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