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• Resume and Cover Letter

Sales Manager Job Description

3 min read · Updated on September 03, 2019

In order to ensure your professional resume will support your goals, use this sales manager job description to inform what you should highlight on your resume.

By reviewing job description examples, you'll be able to identify what technical and soft skills , credentials and work experience matter most to an employer in your target field.

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential.

Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management. The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires in an effective way.

Responsibilities:

Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results

Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products

Implement national sales programs by developing field sales action plans

Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors

Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

Contribute to team effort by accomplishing related results as needed

Plan to ensure achievement of divisional and personal target, aligning with company sales policies and strategies

Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met

Ensure targets are delivered through people management, performance review, reward and individual recognition

Assess the strengths and weaknesses of the sales team and manage the sales program accordingly

Provide on-the-ground support for sales associates as they generate leads and close new deals

Meet with customers to discuss their evolving needs and to assess the quality of our company's relationship with them

Develop and implement new sales initiatives, strategies and programs to capture key demographics

Provide daily report of field sales success and communicate VOC data to superiors

Sell to existing and potential direct accounts as well as provide sales support to distribution partners to participate in closing and order or to facilitate and add value to the selling process

Continually develop knowledge of the business climate, applications and competition for his/her defined geography and accounts

Develop, maintain and execute a territory plan

Continually assess current business distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with territory plans

Maintain data relative to partners, accounts and activities and will document customer interactions

Prepare reporting as needed

Sales Manager top skills & proficiencies:

Meeting Sales Goals

Negotiation

Sell to Customer Needs

Sales Planning

Build Relationships

Manage Processes

Market Knowledge

Develop Budgets

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Resume Worded   |  Proven Resume Examples

• Resume Examples
• Sales Resumes

19 Sales Manager Resume Examples - Here's What Works In 2024

Sales managers are one of the most consistently in-demand jobs due to the ongoing need for companies to move their products. if you’re interested in a specific position, we’ll help you tailor your resume to fit the hiring manager’s expectations in this guide. to get an idea of what different sales manager resumes should look like, we’ve included five templates you can follow..

As long as companies are selling products, there will be a need for skilled people who help sell them - and that means sales managers are a field that will enjoy consistent demand. The Bureau of Labor Statistics, in fact, anticipates a steady four percent growth in sales manager positions each year through 2029. Along with determining how best to assist companies in selling their products, sales managers are generally expected to be able to work with individual clients to gain their interest (and keep it) in high value products. Sales managers can be employed in a wide variety of industries, and the responsibilities each position involves will be specific to the job title. With that in mind, the job listing you’re applying for will be the first major indicator as to the type of resume you should submit. Read on as we discuss five templates for different positions within the sales manager field, highlight what they do best, and go over some best practices to keep in mind.

Sales Manager Resume Templates

Jump to a template:

• Sales Manager
• Regional Sales Manager
• Hotel Sales Manager
• Automobile / Car Sales Manager
• Retail Sales Manager
• Territory Sales Manager
• Catering Sales Manager
• Automotive Sales Manager
• Assistant Sales Manager
• Area Sales Manager
• National Sales Manager

Jump to a resource:

• Keywords for Sales Manager Resumes

Sales Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Sales Manager Resumes
• Related Sales Resumes

Get advice on each section of your resume:

Template 1 of 19: Sales Manager Resume Example

A sales manager is someone who oversees a business's sales process from beginning to end. Depending on the organization, there may be one sales manager for the entire department or several sales managers who each cover a different region. The sales manager is responsible for creating sales initiatives for their team, monitoring day-to-day sales activities, building targets for metrics, analyzing sales data, and managing junior-level sales staff. To land a role as a sales manager, you’ll need a bachelor's degree. No specific coursework is required for a sales manager role, but a relevant degree in business or marketing may help. Hiring managers will look for a candidate with sales experience, such as in prior roles in mid-level sales positions, like as an account executive. Furthermore, the ideal candidate for this role will be enthusiastic with great people skills, management skills, and negotiation abilities.

We're just getting the template ready for you, just a second left.

Tips to help you write your Sales Manager resume in 2024

   showcase your experience mentoring or training others.

A big piece of the sales manager role is to train junior sales staff on best practices and mold them into better salespeople. If you’ve had previous experience with tasks like mentoring, call shadowing, or building performance improvement plans for salespeople, it’s important to note that on your resume to land this role.

   Demonstrate your ability to forecast sales and build reports

Though the sales manager is not a highly technical position, it does require certain technical skills that cannot be overlooked. Sales managers are asked to build reports about their team’s current performance, and expected performance, using software like Salesforce. As such, you should demonstrate any experience you have building reports, and on what software program, on your resume.

Skills you can include on your Sales Manager resume

Template 2 of 19: sales manager resume example.

A general sales manager will be expected to have a basic familiarity with all of the aspects of the sales management position. To indicate this, you should focus on including action verbs and skills that are relevant to sales managers wherever possible.

   Sales manager oriented action verbs

This applicant utilizes strong action verbs that encapsulate the primary responsibilities of a sales manager throughout their resume. Along with including words like “training”, “supervising”, “planning”, “implementing”, “launching”, and “leading” in their opening summary, they start every single one of their bullet points with a different action verb. To similarly emphasize to the hiring manager that you have a rounded, clear perspective of what being a sales manager entails, you should opt to include a variety of action verbs in your list of accomplishments. You can get an idea of what sales manager action verbs you should be utilizing below the resume templates section of this guide.

   Solid skill inclusion

Along with strong action verbs, this applicant includes sales manager skills in every bullet point. Managing teams, increasing sales, and hiring and training are all referenced in the most recent position held. In addition, the skills bank on the right side of the page lists the sales manager skills the applicant is experienced with. To demonstrate that you are familiar with the duties of a sales manager and have attained accomplishments in the field in the past, you should be sure to touch on all of the relevant elements of the position you have experience with in your resume.

Template 3 of 19: Regional Sales Manager Resume Example

As a Regional Sales Manager, you'll be responsible for overseeing the sales team within a specific region while strategizing and implementing sales initiatives. With the constant evolution of the sales landscape and the increasing dependence on technology, it's crucial to stay updated with the latest trends and best practices in sales management. When crafting your resume for this role, ensure that it highlights your expertise in managing sales teams, driving revenue growth, and adapting to industry changes. Having a strong resume is essential for landing a Regional Sales Manager position, as it not only showcases your achievements but also demonstrates your ability to drive sales results and lead teams effectively. Be sure to highlight any specific sales strategies you've utilized, key account relationships you've managed, and any notable revenue growth you've contributed to your previous organizations.

Tips to help you write your Regional Sales Manager resume in 2024

   emphasize your sales leadership.

For a Regional Sales Manager role, you need to showcase your ability to lead and develop sales teams. On your resume, highlight instances where you've coached, trained, and managed a team, and mention any improvements in sales performance that resulted from your leadership.

   Quantify your sales achievements

Numbers speak volumes when it comes to sales, so be specific about your accomplishments. Include metrics like percentage increase in sales, number of new accounts acquired, and revenue generated under your management. Demonstrating a track record of success is critical in securing a Regional Sales Manager position.

Skills you can include on your Regional Sales Manager resume

Template 4 of 19: regional sales manager resume example.

Regional sales managers should aim to indicate their proficiency with sales management at both the lower and upper levels to show they have both the fundamental skills and greater vision needed for a sales position with more responsibility. This resume does that with its heavy use of quantifiable data points and by showing progressive growth along the sales management career path.

   Usage of numerical data points, using metrics relevant to sales

At the higher levels in particular, businesses are interested in knowing how particular employees within their company will affect their bottom line. When this applicant notes how they increased sales by 30 percent, helped the company go from 100 to 500 installations in a year, and managed a $20 million territory, it spells out in clear terms how much they will be able to help the business that hires them. You can accomplish this effect by including numerical data points with every bullet point on your resume.

   Shows progressive growth within a company

For a sales manager to make it to the regional level, it would make sense for them to have taken steps along the sales manager ladder to get there. This resume shows that the applicant began with basic accomplishments (such as upselling products as a sales associate) and progressively grew into positions that have greater responsibilities (up to overseeing four branches at the national level) at the company. By including the promotions that you’ve had within a company, you can show to hiring managers that you have successfully demonstrated your competency to your superiors on a consistent basis. Beyond individual companies, hiring managers like to see that you’re moving upward in your career trajectory, so be sure to indicate that when you can.

Template 5 of 19: Hotel Sales Manager Resume Example

The hotel sales manager is an experienced hospitality professional who oversees several aspects of a hotel’s daily business operations. Typically, the hotel manager is in charge of a large team of on-site hospitality staff. They also oversee special bookings and events, improve reservations percentages, and marketing strategies, manage budgets, resolve high-level guest complaints, and identify capital improvements for the property. To become a hotel sales manager, you will need a degree in hospitality management, business, or another related field. Hiring managers will also look for someone with extensive experience in hospitality, such as previous roles held as a lead concierge, front desk associate, events manager, or housekeeping supervisor. The best hotel managers have superb customer service and conflict resolution skills, as well as great organization and multitasking abilities.

Tips to help you write your Hotel Sales Manager resume in 2024

   show your previous experience improving customer satisfaction scores.

When it comes to hotel management, making sure your guests are satisfied is one of the most important responsibilities you’ll have. So, to be considered for this role, make sure your resume highlights the previous experience you have with customer service and conflict resolution. Even better if you can highlight how you improved another property’s guest satisfaction rating.

   Demonstrate your hotel marketing expertise

Although this is not a marketing-centric position, many hotel managers are responsible for marketing their property to ensure reservations keep rolling in. As a hotel manager, you may be asked to think of new marketing campaigns. To get hired for this role, it will be important to highlight any experience you have using digital marketing tools to garner more bookings.

Skills you can include on your Hotel Sales Manager resume

Template 6 of 19: hotel sales manager resume example.

As the name suggests, this manager is in charge of the hotel's sales department. In this position, you would be working under a general manager. You will oversee the hotel’s marketing campaigns, and customer outreach strategies, among other tasks. Your goal is to maximize sales and profits. A strong sales background as well as a wealth of knowledge in the hospitality industry will be expected. Ensure your resume highlights both. Here is a strong resume sample.

   Use metrics to show your effect on the bottom line.

The core function of sales is to increase revenue for the hotel. Show recruiters how successful you have been at doing that by including metrics of how much you and your team were able to increase sales and thereby revenue under your leadership in previous positions.

   Highlight your marketing background.

Marketing is a huge part of how you attract customers to your hotels and thereby how you make sales. Being able to show in your resume that you are particularly skilled and experienced in marketing is a huge advantage for your application. This applicant has included their marketing coordinator position in their experience section. Include your marketing experience in your resume.

Template 7 of 19: Hotel Sales Manager Resume Example

Hotel sales managers are involved in the marketing of the hotel itself, and so it helps to indicate your ability to develop and implement successful marketing strategies. In this resume, the applicant references their marketing accomplishments alongside their ability to improve staff performance (including implementing CRM tools and educating the staff accordingly), giving the impression of overall capability when it comes to hotel brand management.

   Highlight marketing skills, especially those relevant to hotel management

Note how this applicant includes how they “implemented social media strategies that increased client interest by 20%” and attended more than 10 industry networking events with the net result of increasing sales by 20 percent. If you have similar accomplishments related to sales outreach, marketing, or developing campaigns (online and offline), you should include them to let hiring managers know that you won’t be slacking when it comes to promoting the hotel to gain business.

   Staff and team successes are included

This hotel sales manager includes their success at working with a variety of team members to improve the overall hotel performance, showcasing their well roundedness in hotel management. Their accomplishments include educating concierges, training staff, executing sales strategies with five national level sales managers, and working with hotel sales teams. To demonstrate that you have experience working with staff, sales teams, and team members at a variety of levels, you should opt to include any accomplishments that showcase your ability to lead.

Template 8 of 19: Automobile / Car Sales Manager Resume Example

If you have a love for cars and want to share that love with others, a job as a car sales manager could be for you. Car sales managers are responsible for marketing and selling available automobiles to the public. They walk customers through the car buying process from the very first test drive, all the way to signing off on the car purchase. Car sales managers may also be involved in high-level operations such as planning when to sell newly released cars, training sales associates, or resolving high-level customer issues. To become a car sales manager, no specific degree is necessary; however, a degree in business or communications may help you stand out. The ideal candidate for this role will have a mix of sales experience and car expertise. Previous roles as an automotive technician, retail sales associate, or technical sales representative can help you stand out for this role. Overall, it’s important that a car sales manager has strong sales foundations, great leadership skills, and impeccable interpersonal skills.

Tips to help you write your Automobile / Car Sales Manager resume in 2024

   highlight any technical expertise you have relating to cars/automobiles.

Previous job experience in the car industry is not totally necessary to land this job, but it certainly helps. Featuring any experience you have working with cars on your resume will show hiring managers you have the knowledge needed. This can be professional experience, or you can highlight an experience you might have from a hobby, like helping a family member fix up an old car.

   Showcase your previous experience meeting or exceeding a quota

Like many sales jobs, car sales managers must strive to meet a quota of sales. Meeting a quota is extremely important in car sales, so be sure to highlight previous jobs where you have met or exceeded your quota. It’s also wise to highlight any challenges you overcame to do so, and how you faced these challenges. This shows hiring managers you are determined and focused.

Skills you can include on your Automobile / Car Sales Manager resume

Template 9 of 19: automobile / car sales manager resume example.

As automobiles are high ticket items, automobile sales managers should be prepared to indicate that they have familiarity with the financing process and have made measurable gains within that field. This applicant does so by including finance-relevant data points. Furthermore, by including a relevant additional information section, the impression of overall competency is boosted.

   Awareness of importance of financing

Automobile sales can be dependent on the availability of financing, and financing is the vehicle (if you’ll pardon the pun) that enables some dealerships to stay afloat. If you can similarly demonstrate that you have the capacity to improve the finance income of a car sales business (such as by developing a business plan or by improving relationships with financial institutions), you’ll show hiring managers that you take this portion of the business seriously.

   Additional information section lends to impression of competency

Including an additional information section with relevant accomplishments, techniques, or skills for car sales management will cement the impression that you have experience in this niche. “Negotiation” and “Dealer Management” are both strong techniques that car sales managers should aim to include, while having familiarity with tools like CRM and Reynolds shows you have a solid sales background. Lastly, if you have any certifications that are relevant to the field, you can list them here.

Template 10 of 19: Retail Sales Manager Resume Example

A retail sales manager is someone who oversees the sales processes and operations for a retail store. Depending on the company, the retail sales manager may oversee just one location or several stores within a region. As a retail sales manager, you will be responsible for overseeing sales within the store, conducting loss prevention strategies, tracking key KPIs, training retail sales associates, and more. To become a retail sales manager, you’ll need a combination of relevant experience and skills. Typically, hiring managers will look for someone with a minimum of an associate’s degree, although adequate experience may substitute for a college education in some cases. It’s extremely important that candidates for this role have considerable client-facing, customer service, and sales experience. Prior roles held as a customer care representative or inside sales representative are preferable.

Tips to help you write your Retail Sales Manager resume in 2024

   showcase your prior experience training and managing junior employees.

To become a retail sales manager, it’s important to show hiring managers that you have leadership skills. The retail sales manager will be primarily responsible for leading employee training, development, and conflict resolution. As such, it’s important to highlight times where you have successfully managed or trained employees in the past.

   Highlight any experience you have interpreting sales data

Often, retail sales managers will be asked to track and interpret data about their store’s sales and customer activity. Highlight skills such as sales management, sales forecasting, and data entry on your resume will help you stand out for this role.

Skills you can include on your Retail Sales Manager resume

Template 11 of 19: retail sales manager resume example.

If you have experience in sales and customer service, and great organizational abilities, a role as a retail sales manager might be right for you. The retail sales manager oversees the daily operations of a retail store’s sales department. They typically manage the sales staff, set sales goals, monitor revenue, develop and maintain store budgets, track inventory levels, and train new sales staff. There are many ways to become a retail sales manager. A combination of education and relevant knowledge is ideal. A bachelor's degree in business is preferable for this role, though some organizations may overlook lacking education if the candidate has significant retail sales experience. It’s important that candidates for the role have previous sales experiences, such as prior roles held as retail sales specialists or business development representative. It’s also important that candidates demonstrate the desired skills, such as sales planning, budget planning, inventory management, and people management skills.

   Detail any prior experience improving a sales team’s productivity or morale

Retail sales jobs are often transient because they are popular roles among young people. Managing young salespeople is no easy task. The retail sales manager must be knowledgeable in creative techniques to engage and retain their staff - as such, it’s important to highlight the experience you have improving staff morale on your resume.

   Demonstrate your ability to implement sales strategies and incentives

As a retail sales manager, you will be tasked with implementing new strategies to boost sales and revenue. As such, it’s important to detail any experience you have creating and effectively executing new sales strategies or incentives on your resume.

Template 12 of 19: Retail Sales Manager Resume Example

Retail sales managers are on the front lines of sales, meaning they will be having more customer interactions than sales managers in other positions. This applicant shows that they have the ability to work with both customers and employees in a way that supports business sustainability.

   Emphasis on customer relationships

Businesses that are looking for retail sales managers are primarily looking for competent, friendly faces that will be able to handle any situation that arises for customers on the sales floor (or off of it). This applicant does that by referencing their focus on fostering “a positive customer experience”, attaining over 96 percent customer satisfaction with their team, and expanding the customer account base by 35 percent, to highlight a few instances. To demonstrate that you have an affinity for building and maintaining constructive customer relationships, you should aim to emphasize customer- or client-centered accomplishments at your past positions.

   Interpersonal skills are indicated through achievements

While all sales managers can be expected to have a degree of interpersonal skills, retail sales managers generally need to have the ability to keep both their customers and their employees happy. In this resume, the applicant includes several accomplishments that give the impression that they have a solid ability to work with others. As examples, they list how they were among the few who received a teaching fellowship at their university, as well as their work to develop a project that led to 85 percent employee retention. If you want to show hiring managers that you care for others in a way that elevates their performance, provide data points that support it.

Template 13 of 19: Retail Sales Manager Resume Example

Template 14 of 19: Territory Sales Manager Resume Example

A territory sales manager leads a sales team in a specific territory. As with any other sales manager, your job is to set sales targets for your team and support them in achieving those targets. Your support may extend to training your team or even taking on some of the sales responsibilities, especially when dealing with important clients. As this is a managerial position, your resume should show your ability to lead and manage a team successfully, as well as your years of sales experience. This resume shows both effectively.

Tips to help you write your Territory Sales Manager resume in 2024

   mention the industries you have worked in..

Your sales approach in the education sector will be very different from your approach in the financial sector. So include the industry of your previous employers, especially if you are applying for a job in those sectors. It will be beneficial for recruiters to know that you already have a grasp of that industry’s landscape and know what sales strategy is effective in that sector.

   Show growth through promotions.

This is not an entry-level position, and as such recruiters will want to see a progression in your career up to this point. Showing promotions in your career indicates to recruiters that you are an exemplary employee and have had a successful career.

Skills you can include on your Territory Sales Manager resume

Template 15 of 19: catering sales manager resume example.

As the name suggests, a catering sales manager works to bring in sales for a catering business. They will develop a sales strategy, prospect for new clients, close deals, and maintain relationships that may lead to future business. This role requires a person with excellent interpersonal skills, great negotiation and persuasion skills, and a great sales background. Being knowledgeable about food (especially your company’s food) would also be greatly beneficial. Take a look at this impressive resume sample.

Tips to help you write your Catering Sales Manager resume in 2024

   list related certification..

If you have certifications in the food industry, events industry, or any related field, be sure to list them in your resume. These certifications show recruiters what your strong suits are and show your dedication to the field. They are bound to give you a leg up on other applicants who do not have degrees.

   Show a background in the catering industry.

If you have extensive sales experience in multiple fields, concentrate on the previous positions that are in the catering industry or in closely related industries. Industries like special events would be relevant.

Skills you can include on your Catering Sales Manager resume

Template 16 of 19: automotive sales manager resume example.

As the name suggests, this sales manager leads a team that sells vehicles. First and foremost you have to be very knowledgeable about the vehicles your company sells so being able to show a background in the automotive industry would be a huge benefit to your resume. You also need to be a strong salesperson with a sales background, and an experienced manager. Lastly, you need to have very strong customer service and interpersonal skills to ensure that your clients have an enjoyable experience in your showroom. Here is a successful resume sample.

Tips to help you write your Automotive Sales Manager resume in 2024

   have an automotive focussed skills list..

Show recruiters that you are particularly skilled and knowledgeable on automotives by focusing your skills section on automotive-related skills. This applicant’s technical skills are all automotive-related.

   Mention the size of the teams you have managed.

Give recruiters a feel of your management capabilities by listing how many sales associates you have managed in the past. Include actual numbers as this applicant has done. This applicant has managed a team of 49 sales associates in their most recent position.

Skills you can include on your Automotive Sales Manager resume

Template 17 of 19: assistant sales manager resume example.

These professionals act as the second in command for their sales manager associates and will commonly handle some of the sales manager’s tasks as needed. These tasks may include overseeing the work of sales associates, creating strategies, and evaluating the success of the strategies. You must have great interpersonal and communication skills, as well as a strong work ethic and helpful attitude. Here is a resume sample that would impress recruiters.

Tips to help you write your Assistant Sales Manager resume in 2024

   list sales-related certifications..

Show recruiters your skill and knowledge level in sales by listing any sales-related certification you have. This applicant has 3 sales certifications which would make them very attractive to recruiters. Try and get the same.

   Include management-related projects in your resume.

If you don't have a strong managerial background in terms of previous positions, feel free to include projects you have done where you played a managerial role or where you have learned managerial skills.

Skills you can include on your Assistant Sales Manager resume

Template 18 of 19: area sales manager resume example.

In this position, you will be in charge of the sales effort in a particular geographical area. You will develop sales strategies and work with your team of sales representatives to reach assigned sales targets. It will also be your job to constantly analyze the sales data in your area to ensure that the strategies developed are effective. Recruiters will be looking at your resume to see a background in sales and management so make sure your resume is crafted to let those two skills shine. Here is a great example of a strong resume.

Tips to help you write your Area Sales Manager resume in 2024

   highlight sales and managerial certifications..

Sales and management are the backbones of this job. Being able to show certification in both gives recruiters confidence in your skills and shows dedication to your profession.

   Highlight key achievements in your introduction section.

Let recruiters know from the beginning of your resume, just how successful you are in sales by including a quantifiable key success in your introduction section. It sets an impressive tone for the rest of your resume.

Skills you can include on your Area Sales Manager resume

Template 19 of 19: national sales manager resume example.

As the name suggests, national sales managers lead sales teams in a large region. It is your job to develop sales goals, handle sales budgets, recruit sales staff, and track sales progress, among other tasks. This is a senior position and as such your resume needs to show years of experience in both sales and management and a strong skills section to cater to both roles. Take a look at this recruiter-approved resume sample.

Tips to help you write your National Sales Manager resume in 2024

   include a clear job title to get your past ats filters..

Most companies will filter the resumes received through ATS filters, so it’s important to include things like a clear job title. So if you are applying for this position, ensure you clearly write ‘National Sales Manager at the top of your resume. Writing ‘Sales Manager’ might not be enough to get you by.

   Include experience with all levels of the sales cycle.

You need to be able to show recruiters that you are well-versed and well-experienced in all stages of the sales cycle. So show experience in sales analysis, negotiations, sales, customer retention, etc. You can show this in your experience and skills sections.

Skills you can include on your National Sales Manager resume

As a hiring manager who has recruited for sales manager roles at companies like Microsoft, Salesforce, and Oracle, I've seen countless resumes for this position. The best ones always stand out by showcasing the candidate's ability to lead and motivate a sales team, hit targets, and grow revenue. Here are some tips to make your sales manager resume stand out from the rest:

The most impactful way to showcase your success as a sales manager is by quantifying your achievements:

• Grew annual sales revenue from $5M to $12M in 3 years, a 140% increase
• Led a team of 15 sales reps to consistently exceed quarterly quotas by 20%+
• Landed 5 new enterprise clients with ACV over $500K each

Raw numbers speak volumes. They give the hiring manager a concrete sense of the scale and impact of what you've accomplished. Whenever possible, include hard data points like revenue dollars, growth percentages, team size, quotas exceeded, and major client wins.

   Highlight your leadership and team building skills

Bad resumes say things like:

• Responsible for managing and leading the sales team

But this just describes the basic duties of any sales manager. To really impress, give specific examples of how you've led and motivated teams to success:

• Implemented a new sales training program that onboarded reps 25% faster
• Created a mentorship program that reduced turnover by 30%
• Built a culture of collaboration that improved team quota attainment from 60% to 95%

The best candidates don't just manage—they proactively find ways to make their teams more effective through training, culture building, and innovative leadership strategies. Highlight initiatives you've spearheaded that had a real impact.

   Demonstrate cross-functional collaboration skills

As a sales manager, working effectively with other departments like marketing, product, and customer success is critical. Show how you've partnered with other teams to drive better results:

• Collaborated with marketing to revamp lead gen strategy, increasing qualified leads by 50%
• Partnered with product to beta test and provide feedback on new features, ensuring strong product-market fit at launch
• Worked with customer success to reduce churn by 25% through improved handoff and check-in processes

Quantify the results of your cross-team efforts wherever you can. Demonstrating that you can work well with other functions shows you're not just a great sales leader, but a strong leader and collaborator in general.

   Tailor your resume to the specific role

Not all sales manager roles are the same. A resume that may be great for a SaaS sales manager position might not fit well for a retail sales manager job. Before you submit your resume, take time to customize it for the specific role you're applying for:

• Match your skills and experiences to the key qualifications listed in the job description
• Use industry-specific terminology and KPIs relevant to that sector (e.g. MRR for SaaS, same-store sales for retail)
• Highlight achievements most relevant to that company's business model and goals

Spending a little extra time to tailor your resume for each opportunity can make a big difference in showing the hiring manager you're the right fit for that particular sales manager position.

   Show your career progression

Companies want to hire sales managers who have a track record of growth and increasing responsibility. Make your career progression clear:

Sales Manager, ABC Company (2018-Present) - Promoted to manage a 10-person sales team across North America region - Grew territory revenue 75% YoY by implementing new lead gen and sales processes Senior Sales Representative, ABC Company (2015-2018) - Exceeded annual quota by 30%+ each year - Mentored and trained 5 new sales hires

This progression from successful individual contributor to team leader with expanding scope of responsibility paints a clear picture of your growth and potential. Where you have been promoted, be sure to spell that out.

   Include sales methodology and CRM expertise

Hiring managers want concrete evidence of how you'll run the sales process and tech stack. Include details like:

• Expertise in solution selling, Challenger sales, and account-based marketing methodologies
• Experience with Salesforce, Outreach, ZoomInfo, and other key sales tech tools
• Certified in Miller Heiman Strategic Selling and Spin Selling

If you have expertise in the specific sales methodologies or CRM and sales enablement tools they use, that can give you a real leg up. Even if not, showing your grasp of popular sales approaches and technologies demonstrates your industry acumen.

When piecing together your sales manager resume, your first step should be reviewing the job listing to determine what kind of sales manager they’re looking for. The specific position title is the first clue, but you can also get an idea from the language used. For example, if the listing references working with clients, be sure to include any accomplishments pertaining to customer satisfaction, increasing sales, or maintaining a customer base.

   Use action verbs relevant to the position

No matter what type of sales manager position you’re applying for, you should aim to include action verbs that are best suited to the position. As an example, the first template we looked at was spot on with its emphasis on managing, developing, increasing, and engaging, all of which are strong verbs that paint a picture of overall capacity in the picture. If you’re applying for a retail sales manager position, on the other hand, recruiting, coaching, coordinating, and conducting all speak to experience with working with teams.

   Use numerical data points, related to sales

All types of sales managers should focus on including numerical data points whenever possible. Doing so enables hiring managers to see that you aren’t all qualitative fluff, but that you have the ability to produce results within businesses (and can do so within their organization). It’s much stronger, for instance, to say that you’ve maintained an average increase of 30 percent growth in sales (as in the second resume we looked at) rather than stating that you’ve contributed to a steady increase in sales over three years.

Writing Your Sales Manager Resume: Section By Section

  header, 1. emphasize your name and title.

Your name should be the most prominent element in your header, ideally in a larger font size than the rest of your contact details. Follow it with your current or most recent job title, such as:

• John Smith Senior Sales Manager

If you have a certification that's highly relevant to sales management roles, you can include it after your title. For example:

Jane Doe Sales Manager, Certified Sales Professional (CSP)

Avoid cluttering your header with multiple titles or certifications. Focus on the most relevant one that aligns with the job you're targeting.

2. Include key contact details

After your name and title, provide your primary contact details separated by a divider like a pipe (|) or bullet (•). Essential details to include are:

• Phone number
• Professional email address
• Location (City, State)
• LinkedIn URL

Avoid unprofessional email addresses like [email protected] . Stick to a variation of your name, such as:

• [email protected]

For your location, including your full mailing address is unnecessary. Most sales manager roles are on-site, so recruiters mainly want to see you're local. If you're applying to a remote role, just put your city and state.

3. Streamline your header layout

How you format your header matters too. Keep it clean, readable, and easy to skim. Some best practices:

• Left-align all the text
• Put your name on its own line
• Use a professional, legible font like Arial or Calibri
• Avoid cramming in keywords, multiple titles, or logos

Here's an example of a cluttered, hard-to-read header:

• JOHN SMITH | Sales Manager / Business Development / Account Executive | 555-123-4567 | [email protected] | New York, NY | linkedin.com/in/johnsmith

Instead, aim for a streamlined header like:

John Smith Sales Manager 555-123-4567 • [email protected] • New York, NY • linkedin.com/in/johnsmith

  Summary

A resume summary, also known as a professional summary or summary statement, is an optional section that highlights your most relevant qualifications for the sales manager position you're applying for. While it's not a mandatory part of your resume, it can be a valuable addition if you're looking to provide additional context or showcase experience that may not be immediately apparent from the rest of your application.

However, it's important to note that you should never use an objective statement in place of a summary. Objective statements are outdated and focus on what you want from the employer, rather than what you can bring to the table. Instead, use your summary to provide a concise overview of your skills, experience, and achievements that align with the requirements of the sales manager role.

To learn how to write an effective resume summary for your Sales Manager resume, or figure out if you need one, please read Sales Manager Resume Summary Examples , or Sales Manager Resume Objective Examples .

1. Tailor your summary to the specific sales manager role

When crafting your sales manager resume summary, it's crucial to tailor it to the specific role and company you're applying to. This means highlighting the skills, experience, and achievements that are most relevant to the position and the organization's goals.

For example, if the sales manager role emphasizes team leadership and mentoring, focus on your experience in:

• Building and leading high-performing sales teams
• Developing and implementing training programs
• Coaching and mentoring junior sales representatives

On the other hand, if the role prioritizes business development and strategic partnerships, showcase your successes in:

• Identifying and pursuing new business opportunities
• Negotiating and closing complex deals
• Building and maintaining relationships with key clients and partners

2. Quantify your achievements with metrics

To make your sales manager resume summary more impactful, quantify your achievements using specific metrics and data points. This helps illustrate the scope and significance of your contributions in a concrete, measurable way.

Sales manager with over 10 years of experience in leading teams and driving revenue growth. Proven track record of success in developing and implementing sales strategies.

While this summary touches on relevant experience and accomplishments, it lacks the specificity and impact that metrics can provide. Instead, consider a summary like this:

Results-driven sales manager with over 10 years of experience leading teams of up to 15 representatives. Achieved 25% year-over-year revenue growth and exceeded quota by an average of 20% for 8 consecutive quarters. Implemented a new sales training program that reduced ramp-up time by 30% and increased average deal size by 15%.

3. Highlight your industry expertise and technical skills

As a sales manager, it's important to demonstrate your industry expertise and technical skills in your resume summary. This helps show employers that you have the knowledge and capabilities needed to succeed in the role and drive results for their organization.

For example, if you're applying for a sales manager position in the software-as-a-service (SaaS) industry, you might highlight:

• Your experience selling and managing teams in the SaaS space
• Your familiarity with common SaaS sales methodologies and tools (e.g., MEDDIC, Salesforce)
• Your understanding of key SaaS metrics (e.g., MRR, churn rate, CAC)

Similarly, if you're targeting a sales manager role in the medical devices industry, you could showcase:

• Your knowledge of the medical device sales process and regulatory landscape
• Your experience navigating complex sales cycles and working with healthcare professionals
• Your technical understanding of the products you've sold and their clinical applications

  Experience

Your work experience section is where you prove to employers that you have the right background for the job. It's one of the first places hiring managers look, so it needs to showcase your most relevant accomplishments and key skills.

In this section, we'll walk through how to write a work experience section for a sales manager resume that grabs attention and lands interviews.

1. Focus on your impact and results

Many resumes simply list out responsibilities, which doesn't tell employers much. Instead, focus on the impact you made and results you achieved in each role:

• Responsible for managing a sales team of 5 reps
• Handled sales training and onboarding of new team members

Hiring managers want to see specific accomplishments with numbers like:

• Led a team of 5 sales reps to consistently exceed quota by 20%+ each quarter
• Developed and implemented new sales training program that reduced ramp time by 30%

Use strong action verbs relevant to sales, like "drove", "generated", "exceeded", and "closed". Metrics are key - use exact percentages, dollar amounts, and other KPIs wherever possible.

Not sure if your resume highlights your impact effectively? Try out the free Score My Resume tool to get instant feedback on over 30 key criteria hiring managers look for, including use of action verbs and metrics.

2. Tailor your bullets to the job

Read through the job description carefully and make sure your work experience highlights the key skills they're looking for. For a sales manager role, this often includes things like:

• Team leadership and coaching
• Developing sales strategies and processes
• Driving revenue growth and hitting targets
• Building client relationships
• Forecasting and reporting on KPIs

Tweak your bullets to emphasize these areas. For example:

• Coached and mentored team of 8 account executives, resulting in team quota attainment of 115%
• Built new sales playbook and processes, increasing sales velocity by 20%
• Grew revenue from $5M to $8M in the Southeast territory through strategic account planning

To quickly check if you're highlighting the right skills on your resume, try running it through the Targeted Resume tool. It will scan your resume against a job description and point out any key skills you may be missing.

3. Highlight promotions and career growth

Showing progression and promotions in your work history is a great way to stand out, especially for a sales manager role. It demonstrates your ability to succeed and take on more responsibility.

Be sure to clearly call out any promotions in your work experience section:

SaaS Company Senior Account Executive (2019-2022) Account Executive (2017-2019) • Promoted to Senior AE in 2019 to mentor team of 5 AEs and guide sales strategy • Increased annual contract value of deals by 40% on average through value-based selling • Landed 3 of the company's largest enterprise deals to date ($500K+ ACV each)

If you don't have a promotion to highlight, you can still show growth and progression by listing key accomplishments and metrics that increased over time in each role.

Recruiters often quickly scan your resume looking at job titles first, so be sure to bold your titles and make promotions stand out visually.

4. Provide context around your work

Hiring managers may not be familiar with the specifics of every company you worked at. Provide a bit of helpful context so they can better understand your experience and accomplishments.

You can add a short blurb under the company name with key details like:

• Industry/vertical and product
• Company size and stage
• Target market and customers
• Sales model (inside sales vs field sales, inbound vs outbound, etc.)

Enterprise AI Startup Series B startup selling ML platform to Fortune 500 (50 employees, $20M ARR)

Just keep it concise - 1-2 lines max. This helps frame your experience, especially if you're coming from a lesser-known company or a different industry.

This additional context is especially helpful if you're looking to transition between industries. You can highlight transferable skills and experience that may not be immediately obvious.

  Education

Your education section shows hiring managers that you have the necessary knowledge and training for the sales manager role. It also gives them a sense of your background and expertise. Here are some tips to help you craft an effective education section on your sales manager resume.

1. List your degrees in reverse chronological order

Start with your most recent or highest degree first, then work backward. For each degree, include:

• Name of the degree (e.g., Bachelor of Science in Business Administration)
• Name of the university or college
• Location of the school (city and state)
• Graduation year

Here's an example:

Bachelor of Science in Marketing University of California, Los Angeles (UCLA) Los Angeles, CA 2018

2. Highlight relevant coursework and academic achievements

If you're a recent graduate or your coursework is highly relevant to the sales manager role, consider listing a few key courses or projects under your degree. This can help demonstrate your knowledge and skills. For example:

Bachelor of Business Administration in Marketing University of Texas at Austin Austin, TX 2020 Relevant Coursework: - Sales Management - Consumer Behavior - Digital Marketing Strategies - Marketing Analytics

Additionally, if you earned any notable academic achievements, such as graduating with honors or receiving scholarships, include those as well.

3. Keep it concise if you have extensive work experience

If you're a seasoned professional with years of sales experience, your education section should be brief. Hiring managers will be more interested in your work history and accomplishments. In this case, simply list your degrees without additional details:

• MBA, Harvard Business School
• B.A. in Communication, University of Michigan

Avoid listing outdated or irrelevant information like this:

Master of Business Administration Harvard Business School Cambridge, MA 1995-1997 Courses: - Introduction to Accounting - Business Ethics - Organizational Behavior

Remember, the goal is to provide a snapshot of your educational background, not a comprehensive list of everything you've ever studied.

4. Include relevant certifications and training programs

In addition to your formal education, include any relevant certifications or training programs you've completed. These can help demonstrate your expertise and commitment to professional development. For example:

• Certified Sales Professional (CSP), National Association of Sales Professionals
• Salesforce Certified Administrator
• Dale Carnegie Sales Training

However, avoid listing generic or irrelevant certifications like this:

• First Aid and CPR Certification
• Microsoft Office Specialist

Focus on certifications and programs that are specific to sales, marketing, or leadership.

Action Verbs For Sales Manager Resumes

To get an idea of what action verbs you should be using in general as a sales manager, you can refer to the list on the left. These action verbs have been gleaned from sales manager resumes, and will enable your resume to make an impression on hiring managers while also making it past automatic screening tools. As noted above, you should tailor your action verbs to specific positions based on your experience.

• Recommended

For more related action verbs, visit Sales Action Verbs .

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Sales Manager Resumes

Skills for sales manager resumes.

While it’s true that sales managers can work in a variety of industries, hiring managers are looking for general skills in their applicants. On the left, we’ve listed the most common skills for sales managers to include on their resumes. You should aim to include the relevant sales managers skills that you have for each of the sales-related positions that you’ve held. If you’re applying for a position with a specific job title (such as regional sales manager or hotel sales manager), use our templates above to help you determine what skills are best to include. Your skills can be listed in a summary at the start of your resume, in a skills bank on the side or bottom of your resume, and in your list of accomplishments at sales-related positions.

• Sales Management
• Account Management
• Key Account Development
• Sales Operations
• Marketing Strategy
• Sales Presentations
• Business-to-Business (B2B)
• Trade Shows
• Business Development
• Merchandising
• Forecasting
• Sales Process
• Product Development
• Consumer Products
• Pricing Strategy
• Direct Sales
• Contract Negotiation
• Business Planning
• Business Strategy
• Customer Service
• Strategic Planning
• Project Management
• New Business Development

How To Write Your Skills Section On a Sales Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Sales Manager Resumes

This word cloud highlights the important keywords that appear on Sales Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from sales manager resumes.

You should use bullet points to describe your achievements in your Sales Manager resume. Here are sample bullet points to help you get started:

Led the firm's sales and business operations in South Africa, responsible for $45MM annual sales and capability building of 200+ sales personnel

Scripted and tested phone sales process; increased customers by 30% in 6 months

Generated 50+ project requests through cold call sales and systematic email outreach; completed due diligence to qualify leads based on credit, industry and location

Managed a portfolio of 5 customers, generating new business revenue totaling $10M / year

Determined sales effectiveness strategy for a ERP software supplier to increase sales by $10M over three years

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Other Sales Resumes

Administrative assistant.

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Sales Manager Resume Guide

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• Sales Manager Resume Example
• Regional Sales Manager Resume Example
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• Automobile / Car Sales Manager Resume Example
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• Territory Sales Manager Resume Example
• Catering Sales Manager Resume Example
• Automotive Sales Manager Resume Example
• Assistant Sales Manager Resume Example
• Area Sales Manager Resume Example
• National Sales Manager Resume Example
• Tips for Sales Manager Resumes
• Skills and Keywords to Add
• Sample Bullet Points from Top Resumes
• All Resume Examples
• Sales Manager CV Examples
• Sales Manager Cover Letter
• Sales Manager Interview Guide
• Explore Alternative and Similar Careers

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9 Sales Manager Resume Examples That Work for 2024

Sales Manager Resume

• Sales Manager Resumes A-M
• Sales Manager Resumes N-Z

As a sales manager, you’re a leader.

You have marketing, people, and organizational skills, and you know your way around product and service development. You know what people want and how to give it to them in the most appealing package. You know how to lead a sales team to success.

Now all you need is the job. But, in a competitive space like sales, even landing an interview can be difficult. Writing your resume  and your  sales manager cover letter  are the first hurdles in your application process.

Our nine sales manager resume templates will give you great examples of high-performing resumes that are winning sales managers the job in 2024.

or download as PDF

Why this resume works

• Choose a font that’s concise and easy to read.Don’t add distracting embellishments, but consider a modern resume template  like our  free Google docs templates , or add a bit of color to make your resume pop. 
• First impressions are essential when applying for a job, so  check your resume  to make sure it’s free of errors. 
• Make sure these sections don’t get jumbled by labeling them clearly. Don’t make the hiring manager work to read your resume, or you might not work at all!

Assistant Sales Manager Resume

• Instead, you can focus on including relevant projects,  interests, or hobbies on your resume  if you’re just starting your career.
• Ensure your career objective is highly-specific to every job you apply to.
• Including the job title you’re seeking, several relevant skills that qualify you for the job, and the target business’ name lets the hiring team know you’re a serious candidate who cared enough to do a little research on their business.

Corporate Sales Manager Resume

• Include six to ten relevant strengths in your skills section. As a sales manager, these skills may include communication, collaboration, leadership, delegation, working under pressure and deadlines, data analysis, and mentorship. 
• Use your work experience bullet points to expound on your skills and show their application within a company. This helps the hiring director imagine you in the role.
• Metrics like numbers and stats can help make your corporate sales manager resume  into a hefty, fact-filled page of dazzling reasons to hire you.

Hotel Sales Manager Resume

• For instance, this hotel sales manager resume presents Jackson’s competencies to leverage tools such as Monday.com, Hootsuite, Hostaway, and more to achieve a competitive edge, leading to customer retention and satisfaction.
• Use a free cover letter generator to help you explain how and why using such tools has led to your success at previous companies.

Internet Sales Manager Resume

• Since your resume is the place to demonstrate your ability to excel, take the time to check your resume for organization, flow, and potential errors. 
• Everyone starts somewhere, and hiring managers are most interested in seeing that you have the skills for the job .
• Use projects from school, freelance work, or even your own business to show you have the abilities needed for the role.

Regional Sales Manager Resume

• To demonstrate career progression, list your work history in reverse-chronological order with your most recent role toward the top of the page.
• This can be accomplished by weaving your increasingly sharpened skills and responsibilities throughout your work experience bullet points.

Retail Sales Manager Resume

• While remaining professional, let the employer glimpse your values and experience (10+ years for a summary) in the field. Humanize yourself, so they’ll be inclined to meet you.
• A tailored summary should include the job title found in either the  sales job description  or  sales manager job ad , company name, and applicable skills for each resume you submit. 
• When the employer sees numbers highlighting your impact on previous companies, they’ll want those same results for their business.
• You can add numbers to areas you boosted staff efficiency, the number of staff you managed, the revenue you generated, the analytics software you used, and how those analytics increased effectiveness.

Senior Sales Manager Resume

• Start your work experience bullet points with action words like “spearheaded, processed, crafted, and championed” to make them easy to read and create an impression of strength.
• Avoid descriptive filler words like “correctly” and “quickly,” as this kind of fluff diminishes the impression you’re going for.
• We know that using the right language and  formatting your resume  correctly is anything but easy—we’ve got you, and our  resume examples  can inspire you.

Territory Sales Manager Resume

• You can also add your achievement in forecasting market trends and positioning the company to grow and expand in the long term.

Related resume guides

• Sales Representative
• Sales associate

• • Led a team of 50+ sales professionals, achieving a 40% year-over-year increase in sales revenue by implementing strategic market expansion initiatives.
• • Developed and executed a comprehensive sales strategy, resulting in the acquisition of 200+ new clients within the first year.
• • Implemented a CRM system that improved lead generation processes by 35%, enhancing sales team efficiency and customer engagement.
• • Negotiated high-value contracts with key accounts, securing deals worth over $5M and establishing long-term partnerships.
• • Launched a training program for sales staff, increasing team productivity by 25% and reducing employee turnover by 15%.
• • Spearheaded the adoption of data-driven sales techniques, resulting in a 50% improvement in sales forecasting accuracy.
• • Managed a regional sales team of 30, driving a 25% increase in regional sales through targeted marketing campaigns.
• • Orchestrated the launch of a new product line, resulting in a 20% increase in market share within the first six months.
• • Enhanced customer satisfaction rates by 30% through the implementation of a new customer feedback system.
• • Collaborated with the marketing department to develop sales collateral and online content, boosting lead generation by 40%.
• • Secured a pivotal partnership with a leading industry influencer, enhancing brand visibility and credibility.
• • Led a team of 20 sales representatives, achieving a 15% increase in sales targets over two consecutive years.
• • Implemented a new sales training program, resulting in a 10% improvement in sales team performance.
• • Developed and maintained relationships with key clients, contributing to a 20% increase in client retention rates.
• • Collaborated with the product development team to provide feedback from the market, influencing product improvements.

23 Sales Manager Resume Examples & Guide for 2024

Your sales manager resume must highlight your track record of sales achievements. Quantify your successes, exhibiting how you've consistently met or exceeded targets. Demonstrate your leadership skills by detailing how you've built and coached successful sales teams. Let your resume reflect your ability to strategize and execute sales plans effectively.

All resume examples in this guide

Senior Sales Manager

Area Sales Manager

Assistant Sales Manager

Automotive General Sales Manager

Branch Sales Manager

Channel Sales Manager

Corporate Sales Manager

Distribution Sales Manager

District Sales Manager

General Sales Manager

Hotel Sales Manager

International Sales Manager

Internet Sales Manager

National Sales Manager

Online Sales Manager

Real Estate Sales Manager

Regional Sales Manager

Retail Sales Manager

Sales Development Manager

Sales Operations Manager

Technical Sales Manager

Territory Sales Manager

Sr Sales Manager/Director | Strategic Growth | Market Expansion resume example

Resume Guide

Sales manager Resume Example

Resume Format

Resume Experience

Hard & Soft Skills

Certifications & Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Are you an experienced Sales Manager who is looking for a new job leading a team in exceeding their sales goal or expanding market reach? Do you get frustrated over a lack of responses from your resume?

If the answer is yes to either question, welcome!

This guide will show you how to create a sales manager resume to detail your leadership abilities and passion for developing sales strategies, along with other vital skills and experience. We use real-world examples to show you some of the dos and don’ts of formatting your resume, as well as how to avoid some of the common pitfalls that sales managers face when building their resumes.

By the end of this guide, you will know how to:

• Properly format your resume and the benefits of using a modern template;
• Quantifying your achievements instead of just listing your responsibilities;
• Demonstrating negotiation skills, knowledge of CRM software, and other hard and soft skills;
• The importance of adding matching keywords from the job description;
• Including details of product launches and the results of those launches.

If a sales manager does not quite fit your career goals, here are some resume guides for related roles:

• Sales analyst resume
• Area sales manager resume
• Sales director resume
• Sales manager cover letter

Before we begin, let’s take a look at a real-world example of an experienced sales manager's resume to give you an idea of how your resume will look.

Sales manager resume example

Right away, we get a clear sense of Andrew’s experience and talents. He correctly uses the Header section and adds two top skills that recruiters look for, and the summary has a mix of hard and soft skills.

Notice how he takes full advantage of the Achievement section. He lists his sales achievements as well as several key metrics in a neatly formatted side section. A nice way to show you can quantify your sales metrics in more than just your past work experience.

Here’s  what this applicant does well in their resume:

• Demonstrates quantifiable achievements: Highlights significant accomplishments, such as leading a team to achieve a 40% year-over-year increase in sales revenue and securing deals worth over $5M, providing clear evidence of their ability to drive results.
• Showcases leadership and strategic planning skills: Details about launching training programs, implementing CRM systems, and spearheading market expansion initiatives illustrate strong leadership and strategic planning capabilities.
• Emphasizes industry-specific skills and certifications: Includes relevant skills like strategic planning, market analysis, and CRM systems, alongside certifications in advanced sales strategies and leadership, underscoring their expertise and commitment to professional development.

How to format a sales manager resume

Formatting is your first priority when building a professional resume. Hiring teams expect resumes to be formatted in a certain way, and those that aren’t may be disregarded.

The accepted format for all resumes is the same as most standard document settings, so there is nothing you need to change if working with a new document.  

When choosing your fonts, you can stick with the classics, like Arial, Times New Roman, and Courier. Or you can use a newer font to give your resume a more modern look. The best way to guarantee your resume is properly formatted is to use one of Enhancv's resume templates .

Each template includes all of the sections you need for your resume as well as popular fonts, like Rubik, Lato, Montserrat, Raleway, Exo 2, and Volkhov. They also include several additional sections that you can use to list those relatable skills that aren’t mentioned in the job description.

Some additional information to keep in mind about formatting:

• Your resume should be no longer than two pages
• List all work and education in a reverse chronological order
• Send your resume in a PDF format

One more word about formatting before we get into the meat and potatoes of your resume. Do you choose a single or two-column format?

Our example from earlier uses a two-column format as it allows for more information on a single page. This format is ideal for anyone with more than five years of work experience. A single-column format is more suited for recent graduates and those with only a few years of work experience.

If you use a two-column format and want to separate them using a background color, you can use a dark contrasting color. Avoid bright or neon colors or using gradients. Change the font color to white so that it stands out against the background color.

Never use colored fonts excessively .

If you have a resume for a sales manager completed, run it through our resume checker  to see how well it does and for suggestions on improving it.  

The top sections on a sales manager resume:

• Header: Include your name, job title, phone number, email address, and professional social media link.
• Resume summary/objective: Briefly describe your career goals or objectives and how they relate to the new position.
• Resume experience: List up to three relevant jobs that detail your sales management experience and other technical and business skills.
• Education: Highlight post-secondary degrees and any certification or continuing education.
• Advanced Skills: Detail additional skills that sales managers need to be effective.

What recruiters want to see on your resume:

• Quantifiable achievements: Your resume needs to include numbers and percentages to show actionable results in revenue growth, market expansions, and exceeding sales goals.
• Leadership and time management skills: You want to detail how you inspired sales teams to exceed their targets, led sales initiatives, and decreased production costs.
• Strategic thinking: Identify examples of out-of-the-box thinking that led to developing new sales markets and adjusting sales plans to meet changing trends.
• Customer relationship management: Highlight your experience with developing strong, long-lasting customer relationships by listing changes in customer account handling and improvements in customer retention rates.
• Problem-solving skills: Recruiters want to read how you navigated through complex challenges and obstacles or used your negotiating skills to close difficult contracts.

Now let’s get into adding some details to your resume, starting with your past work experience.

How to write your sales manager resume experience

The resume experience section is where you will include your past sales manager jobs and any other relatable work experience. Each entry will include:

• Company name and location
• Industry type or company description
• Dates of employment
• 4-7 detailed bullet points

As a manager, you most likely have 5, 10, or even 20 years of experience managing teams and generating new sales. It is your job to go through your past work experience and include only the jobs and skill sets that are required for the new position.

This means you don’t have to include any job where you did not develop sales initiatives, generate new customer leads, or analyze sales market trends. A targeted resume  is the best way to increase your chances of getting an invitation to interview. We’ll talk more about how to do this a little later on.

When adding past work experience, keep in mind your two-page resume limit.

Let’s take a look at some real-world examples of sales manager work experience:

• • Spearheaded training for new hires about company products and services
• • Improved up-selling methods and cross-sell opportunities
• • In charge of product development and pricing strategies
• • Ran market research and competitive analysis reports and gave results to Sales Director for review
• • Created team bonding activities to improve team morale and boost productivity
• • Performed other suits as assigned

Here we have an example of what not to do. It uses some relevant keywords and describes several duties common to a sales manager but doesn’t detail their achievements. It reads more like an assistant to someone than a manager who can create positive results.

Remember, the company you are applying to already knows the job duties for the position. What they want to see is how you used your experience and skills to increase profits, improve customer retention, and develop new sales or team-building strategies.

We can easily improve this section by adding a few more details:

• • Spearheaded training for 800+ new hires about company products and services, which enhanced their product knowledge by 84%
• • Improved up-selling methods and cross-sell opportunities, which reduced average order size by 76% in the first year
• • Developed a sales strategy that increased client satisfaction and reduced the cost of weekly sales calls by $2,500+ YoY
• • Championed product development and new pricing strategies that reduced 43% of price of 120+ products sold vie wholesale chalnnels

You can see how this example draws a clear picture of their experience as a sales manager with actionable numbers and industry-specific keywords, like “championed product development” and “up-selling methods and cross-sell opportunities.”

Here’s what else this example does well:

• Includes a company description that points to the type of industry: “education technology start-up”
• Details leadership abilities: “Spearheaded training for 800+ new hires”
• Uses numbers and percentages to quantify their achievements: “Reduced the cost of weekly sales calls by $2,500+ YoY”

We’ll talk more about the importance of including keywords from the job description in a little bit. First, let’s go over quantifying your past work experience.

How to quantify impact on your resume

One of the biggest challenges sales managers face when including relevant work experience is how to show actionable results  instead of just listing the job duties. HR teams are well aware of what sales managers do every day. What they want to see is how your knowledge and skills increased profits, reduced costs, and inspired sales teams to greatness.

Here are some additional examples from actual sales managers' resumes that do a great job of using numbers and percentages:

• Sales growth: “Created and implemented new sales strategies that boosted annual growth by 60% ahead of the company’s top 10 competitors.”
• Market expansion: “Performed valuation analysis on over 50 accounts and secured an average of 10 new customers yearly with a 30% increase in revenue.”
• Revenue and profit increase: “Negotiated and gained two principal accounts with more than $750,000 in sales profits in 2020.”
• Customer acquisition and retention: “Developed and implemented a customer retention strategy that resulted in a 25% increase in repeat business and a 15% increase in customer satisfaction scores.”
• Team performance: “Coordinated and mentored a 20-person team that delivered $200k in revenue, growth, and profitability for 10+ Fortune 500 companies.”
• Cost reduction: “Implemented a new billing system, resulting in a 30% reduction in billing errors and a 20% increase in on-time payments.”
• Product launches: “Created and implemented Project Push, which increased sales at Wal-Mart and other retailers by $1.2M.”
• Technology integration: “Increased internet sales by 60% over 8 months through piloting microsites, as well as consistent training on new software among the sales team.”

This is what recruiters want to see from potential sales managers.

Do you need to quantify every bullet point? No. Just focus on those metrics that can benefit from quantification.

How do I write a sales manager resume with no experience

Every great sales manager once had to face the excitement and apprehension of applying for their first sales manager role. If this is you, you’re already taking positive steps towards increasing your chances of getting an interview.

To become a sales manager, most organizations will want a minimum of 3-5 years of experience. Your task is to go through your past jobs and include the ones that showcase the skills needed for the job.

Include any job where you:

• Developed sales strategies
• Analysed sales reports and metrics
• Supervised a team of sales agents
• Generated customer growth
• Negotiated sales contracts
• Managed customer relationships

When listing your past work experience, one of the goals is to show your career progression, like so:

This will show HR teams that you have a strategic career plan and take decisive action to accomplish your goals. All good things for a sales manager to have.

The next section of your resume is where you will add your personal, business, and any technical skills that are necessary for the job.

How to list your hard skills and soft skills on your resume

A well-formatted resume will have multiple sections where you can add your diverse skill set and include relevant abilities, like analyzing sales reports and market trends, product knowledge, excellent interpersonal skills, and a passion for selling.

Hard skills include technical and business skills that you learn and develop through post-secondary education and on-the-job experience. Soft skills  are what sales managers need to sell their products effectively and inspire teams of agents to be top salespeople.

When listing your hard and soft skills, be sure to include those skills that are listed in the job post first.

Best hard skills for your sales manager resume

• Sales strategy development
• Customer Relationship Management (CRM) software
• Data analysis and reporting
• Budget management
• Financial analysis
• Product/service knowledge
• Negotiation techniques
• Marketing principles
• Team training and development
• Account management
• Copywriting
• Advanced computer skills
• Sales forecasting
• Multi-lingual

Use Enhancv Strengths and Passion section to feature your soft skills.

Best soft skills for your sales manager resume

• Communication
• Emotional intelligence
• Adaptability
• Problem-solving
• Team building
• Conflict resolution
• Interpersonal dynamics
• Time management
• Strategic thinking
• Customer focus

One of the benefits of using a two-column format is you can place the skills section on the side.

This section does well with two-column formats and looks much better with a smaller width.

A few words about applicant tracking systems and adding skills

When listing your resume experience and hard and soft skills, you want to tailor these sections to the job description. You never want to send the same resume to every job you apply for. It would be like throwing a handful of darts blindfolded while spinning around.

Study the job description closely and look for job-related keywords and any specific software the company uses. Applicant tracking systems are becoming more prevalent today to help recruiters siphon through the hundreds of resumes they receive for a single position.

They enter job-related keywords to find those resumes that include the skills they need. You can improve your chances of getting a higher score by matching the listed skills and duties word for word.

If the job description says “CRM Specialist,” your resume should say “CRM Specialist.”

And don’t always believe all of the scare tactics from influencers, Youtubers, and content creators (oh my!). Like with any advice you get from other people, take it with a grain of salt and do what you feel is best. This is your sales manager's resume.

Now let’s get into adding your education.

How to list your certifications and education on your resume

The education section is required. Even if you graduated twenty years ago, you still need to list your post-secondary education. And if you did graduate twenty years ago, you’ll also want to show any more recent continuing education or certifications earned.

In this section, all you need to include is the degree name, school name and location, and enrollment or graduation date:

We live in a technological world that is always changing. That means we have to learn new technologies and procedures when they arrive. The best way to stay current with sales and marketing trends and technologies is through certifications.

Recruiters look for these certifications the most:

Best certifications for your sales manager resume

• Certified Sales Professional (CSP)
• Certified Professional Sales Leadership (CPSL)
• Strategic Account Management Certification (SAMA)
• Customer Relationship Management (CRM)
• Certified Inside Sales Person (CISP)

There are a couple of places you can add your certifications. Enhancv Certificate section, or you can add it to the header:

This is an easy way to showcase any certification you have.

How to write your sales manager resume summary or objective

The final required section for your sales manager resume is the summary/objective section. The way you write this section will depend on how much experience you have.

A resume summary is a personalized statement  that summarizes your career so far and why you are the perfect candidate for the job. It includes relevant keywords and quantifies your achievements in 3-4 concise sentences.

A resume objective is for those who only have a few years of work experience or graduated recently. It lists their career objectives and the value they bring to the position. Since sales managers typically have 5+ years of experience, we will focus on the resume summary.

Let’s take a look at a resume summary for a sales manager. Can you tell which industry they have experience in?

This is a decent attempt at a proper summary but misses several key components. Namely the industry type and quantifying their achievements. A recruiter should be able to read this and be able to tell how many years of experience they have, which industry they have experience in, and how their actions produced positive results.

There is no need to include your education in the resume summary. Doing this takes up precious space that could be used to show actionable results.

Let’s try to improve it:

By adding a little more details, we have taken this resume summary from dull and uninteresting to exciting and engaging. This example does a great job in:

• Using numbers and percentages to show actionable results
• Includes the exact years of experience instead of using generic terms
• Identifies the industry type

Why is the industry type important? Different industries require unique techniques for selling products and services. A sales manager with 6 years of experience selling energy products may struggle to adapt to selling music or beauty products.

Now that we have covered all of the main sections of your resume, It’s time to go over how you can add additional skills that aren’t listed in the job description but are necessary for an experienced sales manager.

Additional sections for a sales manager resume

Many sales executives and managers struggle with what to put on their resume .

Some additional sections that sales managers can use to detail their diverse skill sets include:

• Spoken language: This is essential if the job calls for candidates to be multi-lingual.
• Testimonials: You can use customer testimonials to show how you improved their experience.
• Personal interests: Use this section if your personal beliefs align with the company’s mission statement or purpose.
• Publications: Include any market trend articles, sales strategy books, or other publications that focus on sales and marketing.

Enhancv resume templates include several custom sections that you can add to your resume, including a section to show what you are passionate about:

There’s is one other section that we need to discuss that can add considerable value to your resume: Awards and recognition.

Including awards and recognitions on your sales manager resume

One of the best ways to showcase exceptional skills in sales is through awards and recognitions from your peers.

There are several different types of sales awards that a company can give to their top performers:

• President’s Award
• Chairman’s Circle Award
• Pinnacle Award
• Summit Award
• Silver, Gold, or Platinum Sales Club Award

Companies can create individual and team sales award for sales growth, achievements, best team player, top sales within a category, and other types of awards.

This section can fit perfectly as a side column in a two-column format, like so:

Key takeaways

Now that we have reached the end of our sales manager resume-building journey, it’s time to put what you learned to work. As you add details to each section, remember to pay special attention to:

• Using the proper format and keeping your resume to no more than two pages;
• The job description so you can tailor the resume summary, experience, and skills sections;
• Quantifying sales metrics to highlight your achievements in growing sales and expanding market reach;
• How to include relevant hard and soft skills using keywords from the job description.

Sales Manager resume examples

Explore additional sales manager resume samples and guides and see what works for your level of experience or role.

Looking to build your own Sales Manager resume?

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Use These Sales Manager Resume Tips & Templates to Get the Job

Updated: April 25, 2022

Published: April 22, 2022

Ready for a career pivot to a sales manager position?

You've spent hours searching job boards, identified the ideal job, and now it's time to apply. Then the panic sets in …

You begin to question everything: How do I begin writing my sales manager resume? Do my skills even apply to this role? What does the employer want to know?

Not to fear! Here are some sales manager resume tips and templates to calm your nerves and help you get the job of your dreams.

Sales Manager Resume Tips

After reading your resume, a potential employer should understand the impact you had in your previous roles and how well those experiences and skills will translate to the new role you're applying to.

I spoke with Pratik 'Tiki' Biswal , Director of Sales at HubSpot, and he provided some resume writing tips. He recommends highlighting:

• Coaching experience or your passion for coaching.
• Projects you worked on to elevate the entire division (especially ones that are outside the scope of your normal job).
• How you helped others progress their career.
• How you led from the seat you're in: explain how you mastered your sales job and took on leadership opportunities .

Next, we'll discuss how to organize all of your career highlights into a resume format that's clear and concise.

Featured Resource: 12 Free Resume Templates

Best Resume Format for Sales Manager

Sales manager resume objective.

The resume objective , also known as an executive or professional summary, is the first thing that a recruiter or hiring manager will read on your resume. This is where you'll provide a brief, one to two-sentence summary of your experience which should demonstrate to the employer that you're qualified for the position.

When applying for sales manager roles, here are some elements you’ll want to include in your objective section:

• A summary of your experience, including years of experience in sales, relevant skills, and high-level qualifications.
• How you will add value to the organization you’re applying to work for.
• Your career goals related to obtaining the position.

For example, if you are a seasoned sales rep who is ready to take on a position in management your objective could say:

"High-performing sales professional who sold $200K in B2B software products using data-driven sales strategies. Seeking a sales manager position to use my coaching, analytical, and relationship-building skills to motivate and develop a winning sales team at XYZ Company."

Now that you have a well-written objective, let’s complete the rest of your resume. Here are the key elements of a resume that a recruiter or hiring manager will be looking for.

1. Contact Information

How will a recruiter get in touch with you? Include your name, phone number, and email address at the top of your resume so they can reach out.

While you do not need to put your full physical address on your resume, you may want to include your city and state if you want the recruiter to know you are a local candidate.

2. Work Experience

This is where you highlight the specific jobs that helped you gain your sales and managerial experience. List your most recent jobs first and include action words to emphasize your impact in each role:

• Established
• Collaborated

Bold any keywords, numbers, or statistics that highlight your impact so they stand out from the rest of the text. Many resume templates and builders allow you to add links as well. Add a link to your LinkedIn profile, a piece of content you wrote, or a project you worked on to provide additional context.

Include keywords that were used in the job description for the role you're applying to. If you upload your resume to a website, the keywords make it more likely to appear in search engines. And applicant tracking systems (ATS) will scan your resume for keywords to help recruiters see if you'd be a good fit.

3. Education

Include your education experience and academic achievements. If there are any specific leadership roles you took on during that time (e.g., team captain of a sports team or president of a club), add them to your resume. And don't forget to list any sales training or managerial courses you participated in.

4. Skills and Qualifications

There should be keywords from the job description used throughout your resume. This section of the resume should highlight specific skills and qualifications the employer is looking for.

Add any certificates you earned and any skills that match the qualifications from the job description. Here are a few common sales manager skills and qualifications that sales professionals will list on their resumes:

• Coaching skills
• Ability to observe, evaluate, and give meaningful feedback
• Strong analytical skills
• Strategic planning abilities
• Strong communication skills
• Collaboration and motivation skills
• Delegation skills
• Ability to remain calm under pressure

Looking to build up your skill stack? HubSpot Academy’s Sales Management Training can help you learn the skills it takes to be successful. Now that you have a better idea of what to include in your resume, let's explore some examples.

Sales Manager Resume Examples

If you're ready to see what a great resume looks like, check out these sales manager resume examples next.

1. Sales Manager Resume Example

This example is relevant to all sales managers, regardless of industry. Whether you’re in industrial sales, retail sales, or both, the professional summary allows you to synthesize your skills and identify how you’ll use them to succeed in your new position.

Image Source

2. Regional Sales Manager Resume Example

Regional sales managers lead different teams across their regions, from sales development representatives to account managers. The skills section in this example highlights the skills you’ve developed from managing cross-functional teams in your previous positions.

3. Technical Sales Manager Resume Example

Technical sales managers have specialized skills that set them apart from the rest of the sales org, such as engineering experience and the ability to explain complex technical concepts in an easy-to-understand way. The core qualifications section in this example helps highlight the unique technical skills that set you apart from the competition.

4. B2B Sales Manager Resume Example

Business-to-business (B2B) selling skills can vary by sector, such as those required for healthcare services or financial technology. The list of skills in this example helps you get specific with your industry-related qualifications.

5. Senior Sales Manager Resume Example

Senior sales managers are expected to have spent years in their respective fields. The emphasis on work history in this example allows you to highlight your experience, knowledge, and skills.

6. National Sales Manager Resume Example

National sales managers will benefit from using the skills summary in this example. It allows you to emphasize your expertise in managing a national sales team.

7. Channel Sales Manager Resume Example

Channel sales managers focus on maintaining relationships with existing clients and keeping them satisfied. The accomplishments section allows you to provide quantitative statistics detailing your client retention rates.

8. Outside Sales Manager Resume Example

Outside sales managers are unique in that they manage sales representatives who meet prospects in the field and are therefore more autonomous than other inside sales reps . You can use the accomplishments section of this resume example to detail the successes your teams have achieved under your remote-management style.

9. Sales Development Manager Resume Example

The highlights section of this resume example is a great fit for sales development managers who want to list statistics that prove their successes in identifying growth opportunities and reaching new markets.

10. Sales Operations Manager Resume Example

Although sales operations managers aren’t necessarily involved in the act of selling, the success of the greater sales team does hinge on their efforts. The skills section in this example can be used to emphasize how you have successfully supported the teams you work with.

Sales Manager Resume Templates

Need some extra help and inspiration? Use these sales manager resume templates and examples to help you get started.

1. Sales Manager Resume Template from Resume Companion

This simple, sales manager template includes all the key elements you should have in your resume and allows you to customize each section.

2. Sales Manager Resume Template from Resume Genius

Not only is this resume visually appealing, but it also includes a sidebar on the left of the page that highlights your key skills and achievements. It can be downloaded for Microsoft Word.

3. Sales Manager Resume Template from Zety

This sales manager resume template is well-organized and can be customized to your liking. If this style isn't right for you, choose a different resume design that suits your needs.

4. Sales Manager Resume Template from resume.io

This straightforward template is well-formatted and easy to use for a quick resume update. Simply add your personal and job-specific information, and you’re good to go.

Get Started Writing Your Sales Management Resume

With a well-written resume, you'll be prepared to apply to any and all sales manager opportunities that might come your way. Master our tips above and with a little help from a ready-made template, you’ll have a professional resume that stands out from the crowd

This article was originally published in November, 2020 and has been updated for comprehensiveness.

Don't forget to share this post!

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14 Sales Manager Resume Examples for Your 2024 Job Search

Sales Managers are great at understanding customer needs and developing strategies to meet those needs. As a Sales Manager, your resume should be just like a sales pitch. It should be tailored to the needs of the customer and demonstrate how you can help them reach their goals. In this guide, we'll review X Sales Manager resume examples to help you land your dream job in 2023.

Resume Examples

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• Must-Have Information
• Why Resume Headlines & Titles are Important
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Common Responsibilities Listed on Sales Manager Resumes:

• Develop and implement sales strategies to increase market share and profitability
• Monitor and analyze sales performance metrics and trends
• Establish and maintain relationships with key customers
• Lead and motivate sales teams to achieve sales goals
• Develop and manage sales budgets
• Monitor and evaluate competitor activities
• Develop and implement sales training programs
• Create and manage sales incentive programs
• Develop and manage customer service policies
• Create and manage sales promotions
• Analyze customer feedback and develop strategies to improve customer satisfaction
• Develop and manage sales reporting systems

You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.

Sales Manager Resume Example:

• Developed and implemented a new sales strategy that resulted in a 25% increase in market share and a 20% increase in profitability within the first year.
• Lead and motivated a sales team of 15 to achieve sales goals, resulting in a 30% increase in revenue and a 15% increase in customer satisfaction.
• Analyzed competitor activities and developed strategies to counteract their efforts, resulting in a 10% increase in market share and a 5% increase in customer retention.
• Established and maintained relationships with key customers, resulting in a 20% increase in customer retention and a 15% increase in customer satisfaction.
• Developed and managed a sales budget of $5M, resulting in a 10% increase in revenue and a 5% decrease in expenses.
• Created and managed sales incentive programs, resulting in a 15% increase in sales productivity and a 10% increase in customer satisfaction.
• Monitored and analyzed sales performance metrics and trends, resulting in a 20% increase in sales productivity and a 10% increase in revenue.
• Developed and implemented sales training programs, resulting in a 25% increase in sales team productivity and a 15% increase in customer satisfaction.
• Analyzed customer feedback and developed strategies to improve customer satisfaction, resulting in a 10% increase in customer retention and a 5% increase in customer satisfaction.
• Sales strategy development and implementation
• Sales team leadership and motivation
• Market analysis and competitor research
• Customer relationship management
• Budget management and financial analysis
• Sales incentive program creation and management
• Sales performance monitoring and analysis
• Sales training program development and implementation
• Customer satisfaction improvement strategies
• Communication and negotiation skills
• Time management and prioritization
• Adaptability and resilience
• Networking and partnership building
• CRM software proficiency
• Data-driven decision making

District Sales Manager Resume Example:

• Developed and executed a sales strategy that increased revenue by 25% and market share by 15% within the first year.
• Lead and motivated a team of 15 sales representatives to exceed sales targets by 20% on a quarterly basis.
• Implemented a customer feedback program that improved customer satisfaction scores by 10% and resulted in a 5% increase in repeat business.
• Managed a sales team budget of $5M, resulting in a 10% reduction in expenses while maintaining sales growth.
• Collaborated with key stakeholders to develop and implement a training program that increased sales team productivity by 30% within the first six months.
• Analyzed competitor activities and adjusted sales strategies, resulting in a 15% increase in market share over a one-year period.
• Developed and maintained relationships with key customers and stakeholders, resulting in a 20% increase in customer retention and repeat business.
• Created and implemented a promotional campaign that increased sales by 15% within the first quarter.
• Developed and managed a sales incentive program that increased sales team motivation and resulted in a 10% increase in sales.
• Sales strategy development and execution
• Team leadership and motivation
• Budget management
• Training program development and implementation
• Competitor analysis and market share growth
• Relationship building and customer retention
• Promotional campaign creation and execution
• Sales incentive program management
• Customer feedback analysis and improvement
• Sales target achievement and growth
• Collaboration with key stakeholders
• Strong communication and presentation skills
• Analytical and problem-solving abilities
• Adaptability and flexibility in a changing market

Regional Sales Manager Resume Example:

• Developed and executed a regional sales strategy that resulted in a 25% increase in revenue and a 15% increase in market share within the first year.
• Lead and motivated a team of 10 sales representatives to exceed their individual and team sales targets, resulting in a 30% increase in sales performance.
• Identified and developed new business opportunities, resulting in a 20% increase in the customer base and a 10% increase in overall sales.
• Managed and monitored regional sales performance and trends, identifying areas of improvement and implementing strategies that resulted in a 15% increase in sales revenue.
• Developed and maintained relationships with key customers and partners, resulting in a 20% increase in customer satisfaction and loyalty.
• Implemented sales training programs for sales representatives, resulting in a 25% increase in their sales performance and overall team productivity.
• Developed and managed a regional sales budget, resulting in a 10% reduction in costs and a 5% increase in revenue.
• Implemented promotional activities to increase sales, resulting in a 15% increase in brand awareness and a 10% increase in sales revenue.
• Prepared and presented sales reports to senior management, providing insights and recommendations that resulted in a 10% increase in sales revenue and a 5% increase in market share.
• Sales strategy development
• New business development
• Sales performance analysis
• Relationship management
• Sales training and coaching
• Promotional activities planning
• Sales reporting and presentation
• Market trend analysis
• Customer satisfaction and loyalty
• Negotiation skills
• Time management
• Adaptability and flexibility
• Conflict resolution

Assistant Sales Manager Resume Example:

• Developed and implemented a new sales strategy that resulted in a 25% increase in revenue within the first year.
• Mentored and trained a team of 5 junior sales staff, resulting in a 15% increase in their individual sales performance.
• Identified and explored new business opportunities, resulting in the acquisition of 3 new key customers and a 10% increase in overall customer base.
• Lead and motivated a sales team of 10 to achieve sales targets, resulting in a 20% increase in sales revenue over a one-year period.
• Developed and implemented promotional activities that increased sales by 15% during a company-wide product launch.
• Managed sales budgets and reduced operational costs by 10% through effective budget planning and resource allocation.
• Monitored and analyzed sales performance metrics, suggesting improvements that resulted in a 30% increase in sales revenue over a six-month period.
• Developed and maintained relationships with key customers, resulting in a 20% increase in customer retention rates.
• Participated in trade shows and other marketing events, resulting in a 15% increase in lead generation and new business opportunities.
• Sales training and mentoring
• Business development
• Customer acquisition and retention
• Relationship building
• Trade show and event participation
• Resource allocation
• Operational cost reduction
• Lead generation

Online Sales Manager Resume Example:

• Developed and executed an online sales strategy that resulted in a 25% increase in revenue and a 15% increase in customer base within the first year.
• Managed a team of 5 online sales representatives, providing training and coaching that led to a 30% increase in individual sales performance.
• Collaborated with the marketing team to create and launch successful online sales campaigns, resulting in a 20% increase in website traffic and a 10% increase in conversion rates.
• Identified and capitalized on new opportunities to increase online sales, resulting in a 20% increase in revenue and a 15% increase in customer retention.
• Collaborated with key online partners to develop and execute joint marketing campaigns, resulting in a 30% increase in website traffic and a 25% increase in sales.
• Implemented data-driven decision-making processes to monitor and analyze online sales performance, resulting in a 15% increase in overall sales efficiency.
• Managed the development and launch of a new mobile app, resulting in a 25% increase in user engagement and a 20% increase in revenue within the first six months.
• Developed and executed a social media strategy that resulted in a 30% increase in website traffic and a 20% increase in conversion rates.
• Collaborated with the IT team to ensure compliance with online sales regulations, resulting in a 100% compliance rate and zero legal issues.
• Online sales strategy development
• Team management and coaching
• Marketing campaign creation and execution
• Opportunity identification and capitalization
• Partner collaboration and joint marketing
• Performance monitoring and analysis
• Mobile app development and launch
• Social media strategy development
• Online sales regulation compliance
• Customer retention and acquisition
• Conversion rate optimization
• Website traffic growth
• Sales efficiency improvement
• Cross-functional collaboration

Territory Sales Manager Resume Example:

• Developed and executed a sales plan for a new territory, resulting in a 25% increase in sales within the first year.
• Analyzed sales data to identify trends and opportunities for growth, resulting in the implementation of a new pricing strategy that increased profit margins by 10%.
• Provided training and support to sales team members, resulting in a 15% increase in their individual sales performance.
• Negotiated pricing and terms with key customers, resulting in a 20% increase in sales revenue and a 15% increase in market share.
• Developed and implemented a promotional activity plan, resulting in a 30% increase in sales during the promotional period.
• Attended trade shows and other industry events to promote products, resulting in a 40% increase in leads generated and a 25% increase in sales.
• Developed and maintained relationships with key customers and accounts, resulting in a 20% increase in customer retention and a 15% increase in customer satisfaction.
• Monitored and analyzed competitor activity in the territory, resulting in the development of a new competitive strategy that increased market share by 10%.
• Prepared and presented sales reports to management, resulting in the implementation of a new sales strategy that increased sales by 15%.
• Territory management
• Data analysis and trend identification
• Pricing negotiation
• Sales team training and support
• Promotional activity planning
• Trade show and event representation
• Competitor analysis
• Account management
• Market share growth
• Customer retention and satisfaction
• New product launch and promotion

Car Sales Manager Resume Example:

• Developed and implemented a sales strategy that resulted in a 25% increase in monthly sales and a 15% increase in customer satisfaction within the first year.
• Trained and mentored a team of 5 sales representatives, resulting in a 20% increase in their sales performance and a 10% increase in customer retention.
• Analyzed market trends and adjusted pricing strategies, resulting in a 5% increase in profit margins and a 10% increase in overall sales revenue.
• Managed inventory and ordered new vehicles as needed, resulting in a 15% reduction in inventory costs and a 10% increase in vehicle turnover rate.
• Developed and implemented promotional campaigns that increased sales by 20% and improved brand awareness by 15% within the first six months.
• Maintained relationships with vendors and suppliers, resulting in a 10% reduction in supply costs and a 5% increase in product quality.
• Monitored and analyzed competitor activities and adjusted sales strategies, resulting in a 10% increase in market share and a 5% increase in sales revenue.
• Developed and maintained relationships with customers and potential customers, resulting in a 15% increase in customer retention and a 10% increase in customer satisfaction.
• Analyzed customer feedback and developed strategies to improve customer satisfaction, resulting in a 10% increase in positive customer reviews and a 5% increase in customer referrals.
• Team training and mentoring
• Pricing strategy adjustment
• Inventory management
• Promotional campaign development
• Vendor and supplier relationship management
• Customer satisfaction improvement
• Brand awareness improvement
• Customer retention strategies
• Customer feedback analysis
• Sales forecasting
• Leadership and team management
• Effective communication
• Problem-solving abilities

Sales Development Manager Resume Example:

• Developed and implemented a sales training program that increased the sales team's productivity by 25% within the first six months.
• Analyzed sales data to identify trends and opportunities, resulting in a 15% increase in revenue and a 10% increase in market share.
• Managed and developed a team of 5 sales representatives, resulting in a 20% increase in individual sales performance and a 10% increase in overall team sales.
• Developed and implemented a customer service initiative that improved customer satisfaction scores by 20% and increased customer retention by 15%.
• Managed a sales pipeline of $5M, resulting in a 30% increase in sales revenue and a 10% increase in market share.
• Developed and maintained relationships with key customers, resulting in a 25% increase in repeat business and a 15% increase in customer referrals.
• Developed and implemented a marketing strategy that increased brand awareness by 30% and generated $2M in new sales revenue within the first year.
• Managed a sales budget of $1M, resulting in a 20% increase in sales revenue and a 10% increase in profit margin.
• Analyzed competitor activities and developed strategies to counteract their efforts, resulting in a 15% increase in market share and a 10% increase in revenue.
• Team management and development
• Customer service improvement
• Sales pipeline management
• Relationship building and management
• Marketing strategy development
• Competitor analysis and strategy
• Revenue growth and market share expansion
• Brand awareness and promotion
• Negotiation and closing skills

Catering Sales Manager Resume Example:

• Developed and implemented a new catering sales strategy, resulting in a 25% increase in new business opportunities and a 15% increase in revenue within the first year.
• Trained and managed a team of 5 catering sales staff, resulting in a 20% improvement in team productivity and a 10% increase in client satisfaction scores.
• Attended industry events and trade shows, resulting in a 30% increase in brand awareness and a 20% increase in lead generation.
• Negotiated contracts and pricing with clients, resulting in a 15% increase in profit margins and a 10% increase in repeat business.
• Collaborated with internal departments to ensure successful event execution, resulting in a 20% increase in client satisfaction scores and a 10% increase in positive reviews.
• Created and presented customized catering proposals to potential clients, resulting in a 25% increase in new business opportunities and a 15% increase in revenue within the first year.
• Monitored and managed catering budget, resulting in a 10% reduction in costs and a 5% increase in profit margins.
• Developed and maintained relationships with existing clients, resulting in a 20% increase in repeat business and a 10% increase in client satisfaction scores.
• Implemented marketing plans to promote catering services, resulting in a 30% increase in brand awareness and a 20% increase in lead generation.
• Team management and training
• Networking and relationship building
• Contract negotiation
• Cross-departmental collaboration
• Proposal creation and presentation
• Client relationship management
• Marketing and promotion
• Event planning and execution
• Strong communication skills
• Attention to detail
• Problem-solving and adaptability

Corporate Sales Manager Resume Example:

• Developed and implemented a sales strategy that resulted in a 25% increase in revenue and a 15% increase in customer base within the first year.
• Established and maintained relationships with key customers and stakeholders, resulting in a 20% increase in customer retention and a 10% increase in customer satisfaction.
• Analyzed sales data to identify trends and opportunities, resulting in the development of targeted marketing campaigns that increased sales by 30% in specific regions.
• Negotiated and closed sales deals with key clients, resulting in a 40% increase in revenue and a 25% increase in customer base.
• Developed and managed a sales budget of $5M, resulting in a 10% increase in profitability and a 5% reduction in expenses.
• Trained and mentored a team of 15 sales staff, resulting in a 20% increase in team productivity and a 15% increase in sales performance.
• Developed and implemented a customer loyalty program that increased customer retention by 30% and customer satisfaction by 20%.
• Monitored customer feedback and satisfaction, resulting in the development of targeted strategies to address customer concerns and increase satisfaction by 25%.
• Developed and implemented strategies to increase customer retention, resulting in a 20% increase in customer retention and a 15% increase in customer lifetime value.
• Sales data analysis and trend identification
• Targeted marketing campaign development
• Sales negotiation and closing
• Sales budget management
• Team training and mentorship
• Customer loyalty program development
• Customer feedback monitoring and analysis
• Customer retention strategy development
• Sales performance improvement
• Profitability and expense management
• Adaptability and resilience in a competitive market

National Sales Manager Resume Example:

• Developed and executed a national sales strategy that increased revenue by 25% and exceeded sales targets by 15%.
• Lead a team of 10 sales representatives to achieve a 30% increase in sales within the first year of management.
• Implemented a sales training program that improved product knowledge and resulted in a 20% increase in customer satisfaction.
• Established and maintained relationships with key customers and partners, resulting in a 40% increase in customer retention and a 25% increase in new business.
• Analyzed market trends and customer feedback to identify new opportunities, resulting in a 15% increase in sales and a 10% increase in market share.
• Negotiated contracts with vendors and suppliers, reducing costs by 20% and increasing profit margins by 15%.
• Managed a national sales budget of $5M, achieving a 10% reduction in expenses while increasing revenue by 20%.
• Developed and implemented promotional campaigns that increased sales by 30% and improved brand awareness by 25%.
• Implemented customer loyalty programs that increased customer retention by 20% and resulted in a 15% increase in customer lifetime value.
• Team leadership and management
• Market analysis and trend identification
• Budget management and cost reduction
• Customer loyalty program implementation
• Communication and presentation skills
• Time management and organization
• Problem-solving and decision-making
• Networking and partnership development
• Sales forecasting and reporting

Retail Sales Manager Resume Example:

• Developed and implemented a customer loyalty program that increased repeat business by 25% and generated an additional $100,000 in revenue within the first year.
• Trained and managed a team of 15 retail sales staff, resulting in a 20% increase in sales performance and a 15% improvement in customer satisfaction scores.
• Analyzed sales data and identified trends to adjust inventory levels, resulting in a 10% reduction in stockouts and a 5% increase in inventory turnover.
• Implemented promotional campaigns that increased sales by 30% and generated $500,000 in revenue within a six-month period.
• Developed and maintained relationships with vendors and suppliers, negotiating favorable terms that resulted in a 10% reduction in costs and a 5% increase in profit margins.
• Analyzed customer feedback and implemented strategies to improve customer service, resulting in a 15% increase in customer satisfaction scores and a 10% reduction in customer complaints.
• Developed and implemented policies and procedures for retail sales staff, resulting in a 20% increase in productivity and a 10% reduction in errors.
• Monitored and maintained store appearance and cleanliness, resulting in a 15% increase in customer satisfaction scores and a 5% increase in sales.
• Analyzed sales data and adjusted strategies to increase profitability, resulting in a 10% increase in revenue and a 5% increase in profit margins.
• Customer loyalty program creation
• Sales data analysis
• Promotional campaign implementation
• Policy and procedure development
• Store appearance and cleanliness maintenance
• Profitability analysis
• Communication skills

Hotel Sales Manager Resume Example:

• Developed and executed a sales strategy that resulted in a 25% increase in hotel occupancy and a 20% increase in revenue within the first year.
• Negotiated contracts and rates with corporate clients, resulting in a 15% increase in corporate bookings and a 10% increase in revenue from corporate clients.
• Managed a sales team of 5, setting goals and objectives, providing feedback, and conducting performance reviews, resulting in a 20% increase in team productivity.
• Created and managed a promotional campaign that attracted 500 new customers, resulting in a 10% increase in hotel occupancy and a 5% increase in revenue.
• Developed and maintained relationships with key clients and partners, resulting in a 15% increase in repeat business and a 10% increase in revenue from existing clients.
• Attended industry events and conferences to network and promote the hotel, resulting in a 5% increase in new business leads and a 3% increase in revenue.
• Analyzed sales performance and market trends to identify opportunities for growth, resulting in the development of a new sales strategy that increased revenue by 10% within the first quarter.
• Developed and implemented training programs for sales staff, resulting in a 15% increase in team productivity and a 10% increase in revenue.
• Managed a budget for sales and marketing activities, resulting in a 5% decrease in expenses and a 7% increase in revenue.
• Sales team management
• Promotional campaign creation
• Networking and industry event attendance
• Sales staff training and development
• Revenue growth
• Expense reduction
• Customer acquisition
• Repeat business generation
• New business lead generation

Area Sales Manager Resume Example:

• Developed and executed a sales strategy that resulted in a 25% increase in revenue and a 15% increase in market share within the assigned area.
• Trained and mentored a team of 5 sales representatives, resulting in a 40% increase in their individual sales performance and overall team productivity.
• Established and maintained relationships with key customers and stakeholders, resulting in a 30% increase in customer retention and satisfaction.
• Identified and pursued new business opportunities in the assigned area, resulting in a 20% increase in sales and a 10% increase in market penetration.
• Managed and motivated a sales team of 10 individuals to achieve sales targets, resulting in a 15% increase in overall sales performance and team satisfaction scores.
• Developed and implemented promotional plans that increased sales by 30% and improved brand awareness within the assigned area.
• Analyzed sales performance metrics and market trends to suggest improvements, resulting in a 20% increase in sales and a 10% increase in market share.
• Prepared and presented sales reports to senior management, providing insights and recommendations that led to a 15% increase in sales and a 5% increase in profitability.
• Developed and managed budgets for sales and marketing activities, resulting in a 10% reduction in costs and a 5% increase in ROI.
• Sales team training and mentoring
• Sales performance analysis and improvement
• Promotional planning and implementation
• Budget development and management
• Team motivation and management
• Cost reduction and ROI optimization

Sales Enablement Manager Resume Example:

• Sales process optimization
• Training program design and implementation
• Onboarding program development
• Lead conversion rate improvement
• Sales cycle management
• Collaboration with marketing teams
• Sales material creation
• Cross-functional team leadership
• Lead qualification and scoring
• Event planning and management
• Advanced sales methodologies expertise
• Performance metrics and KPI tracking
• Upselling and cross-selling techniques
• Team building and morale boosting
• Strategic planning and execution
• Effective communication skills
• Problem-solving and analytical thinking
• Continuous learning and development
• Adaptability to market changes
• Customer engagement strategies
• Technology adoption and integration

High Level Resume Tips for Sales Managers:

Must-have information for a sales manager resume:.

Here are the essential sections that should exist in an Sales Manager resume:

• Contact Information
• Resume Headline
• Resume Summary or Objective
• Work Experience & Achievements
• Skills & Competencies

Additionally, if you're eager to make an impression and gain an edge over other Sales Manager candidates, you may want to consider adding in these sections:

• Certifications/Training

Let's start with resume headlines.

Why Resume Headlines & Titles are Important for Sales Managers:

Sales manager resume headline examples:, strong headlines.

• Dynamic Sales Manager with a proven track record of exceeding revenue targets and building high-performing teams in the pharmaceutical industry.
• Strategic Sales Manager with expertise in developing and executing successful go-to-market strategies for SaaS products, resulting in a 50% increase in sales revenue.
• Customer-Centric Sales Manager with a focus on building long-term relationships and delivering exceptional customer experiences, resulting in a 95% customer retention rate.

Why these are strong:

• These resume headlines are impactful for Sales Managers as they showcase key strengths and accomplishments that are relevant to their roles. The first headline highlights the candidate's experience in exceeding revenue targets and building high-performing teams in a specific industry. The second headline emphasizes the candidate's expertise in developing successful go-to-market strategies and the resulting increase in sales revenue. Finally, the third headline showcases the candidate's customer-centric approach and their ability to build long-term relationships, which are crucial factors that hiring managers look for in Sales Managers.

Weak Headlines

• Sales Manager with Strong Communication Skills
• Experienced Sales Professional with Proven Track Record
• Results-Driven Sales Manager with Leadership Abilities

Why these are weak:

• These headline examples need improvement for Sales Managers as they lack specificity and fail to highlight the candidate's unique value or accomplishments. The first headline mentions strong communication skills, but doesn't provide any context or results, such as increased sales or improved customer satisfaction. The second headline mentions a proven track record, but doesn't showcase any measurable achievements or specific industries the candidate has worked in. The third headline mentions being results-driven and having leadership abilities, but doesn't provide any examples of successful sales campaigns or team management experience.

Writing an Exceptional Sales Manager Resume Summary:

Sales manager resume summary examples:, strong summaries.

• Dynamic Sales Manager with 10 years of experience in the pharmaceutical industry, consistently exceeding sales targets and driving revenue growth. Skilled in building and leading high-performing sales teams, developing effective sales strategies, and fostering strong relationships with key stakeholders.
• Strategic Sales Manager with a proven track record of success in the technology sector, driving new business development and expanding market share. Adept at identifying and capitalizing on emerging market trends, developing innovative sales strategies, and building strong customer relationships.
• Customer-focused Sales Manager with 8 years of experience in the retail industry, leveraging data-driven insights and exceptional communication skills to deliver exceptional customer experiences. Skilled in managing complex sales cycles, negotiating contracts, and leading cross-functional teams to achieve business objectives.
• These resume summaries are strong for Sales Managers as they highlight the candidates' key strengths, accomplishments, and industry-specific experience. The first summary emphasizes the candidate's ability to consistently exceed sales targets and build high-performing sales teams in the pharmaceutical industry. The second summary showcases the candidate's strategic thinking and success in driving new business development and expanding market share in the technology sector. Lastly, the third summary demonstrates the candidate's customer-focused approach and expertise in managing complex sales cycles and negotiating contracts in the retail industry, making them highly appealing to potential employers.

Weak Summaries

• Sales Manager with experience in managing teams and driving revenue growth, seeking a new opportunity to utilize my skills and expertise in a challenging environment.
• Experienced Sales Manager with a track record of exceeding sales targets and building strong customer relationships, looking for a new challenge in a dynamic organization.
• Sales Manager with a focus on developing sales strategies and managing sales teams, committed to achieving business objectives and driving revenue growth.
• These resume summaries need improvement for Sales Managers as they are too generic and lack specific achievements or quantifiable results. The first summary provides only a general overview of the candidate's experience without mentioning any specific industries or sales targets achieved. The second summary mentions exceeding sales targets and building strong customer relationships, but doesn't provide any concrete examples or numbers to back up these claims. The third summary mentions developing sales strategies and managing sales teams, but doesn't provide any details on the candidate's successes in achieving business objectives or driving revenue growth, which would make their profile more compelling to potential employers.

Resume Objective Examples for Sales Managers:

Strong objectives.

• Results-driven Sales Manager with a proven track record of exceeding targets and building strong relationships with clients, seeking a challenging role in a dynamic organization where I can leverage my skills in sales strategy, team management, and customer engagement to drive revenue growth and achieve business objectives.
• Ambitious and customer-focused Sales Manager with experience in B2B and B2C sales, seeking a position in a fast-paced environment where I can utilize my skills in lead generation, pipeline management, and sales forecasting to deliver exceptional results and contribute to the success of the organization.
• Dynamic and collaborative Sales Manager with a passion for building high-performing teams and driving sales success, seeking a leadership role in a company that values innovation, creativity, and customer satisfaction. With a strong background in sales operations, account management, and business development, I am confident in my ability to deliver results and exceed expectations.
• These resume objectives are strong for up and coming Sales Managers because they showcase the candidates' relevant skills, experience, and passion for sales, while also highlighting their eagerness to contribute to the success of the organization. The first objective emphasizes the candidate's results-driven approach and ability to build strong relationships with clients, which are important attributes for a Sales Manager. The second objective showcases the candidate's experience in B2B and B2C sales, demonstrating their versatility and adaptability in different sales environments. Lastly, the third objective highlights the candidate's leadership skills and passion for building high-performing teams, making them a promising fit for a Sales Manager position where they can further develop their skills and contribute to the company's growth.

Weak Objectives

• Seeking a Sales Manager position where I can utilize my skills and experience to contribute to the growth of the company.
• Aspiring Sales Manager with some experience in sales and customer service, looking to advance my career in a challenging environment.
• Recent graduate with a degree in business and a passion for sales, interested in a Sales Manager role to gain experience and develop my skills.
• These resume objectives need improvement for up and coming Sales Managers because they lack specificity and don't effectively showcase the unique value or skills the candidates possess. The first objective is generic and doesn't provide any information about the candidate's background, passion, or relevant experience. The second objective hints at some experience in sales and customer service, but it doesn't mention any specific achievements, education, or industries the candidate is interested in. The third objective, although it mentions a degree in business and a passion for sales, doesn't elaborate on the candidate's expertise, skills, or any particular area of sales management they are passionate about, which would make their profile more appealing to potential employers.

Generate Your Resume Summary with AI

Speed up your resume creation process with the ai resume builder . generate tailored resume summaries in seconds., how to impress with your sales manager work experience:, best practices for your work experience section:.

• Highlight your sales achievements: Use numbers and metrics to showcase how you’ve increased sales revenue, exceeded quotas, or improved conversion rates.
• Describe your sales process: Outline the steps you took to close deals, including how you identified prospects, built relationships, and overcame objections.
• Showcase your leadership skills: Describe how you managed and motivated a sales team, including any training or coaching you provided.
• Emphasize your customer focus: Highlight how you’ve built and maintained relationships with customers, including any feedback you’ve received or testimonials you’ve collected.
• Demonstrate your industry knowledge: Showcase your understanding of the market, including any trends or insights you’ve uncovered.
• Call out any awards, recognition, or unique accomplishments associated with your sales performance.
• Lastly, ensure that the language you use is the same language HR, recruiters, and hiring managers are familiar with - not just industry jargon.

Example Work Experiences for Sales Managers:

Strong experiences.

Successfully led a team of 10 sales representatives to exceed quarterly sales targets by 25%, resulting in a revenue increase of $2M.

Developed and implemented a new sales strategy that increased customer retention by 30% and generated $1.5M in new business within the first year.

Conducted market research and identified new business opportunities, resulting in a 40% increase in sales pipeline and $3M in new business within six months.

Implemented a comprehensive sales training program that increased the productivity of the sales team by 20% and improved the average deal closing rate by 15%.

Established and maintained strong relationships with key clients, resulting in a 50% increase in repeat business and a 20% increase in referral sales.

Collaborated with marketing and product teams to develop targeted sales materials and campaigns, leading to a 35% increase in lead generation and a 25% improvement in conversion rates.

• These work experiences are strong because they demonstrate the candidate's ability to lead and motivate a team, as well as their strategic thinking and business development skills. The use of specific metrics and results highlights the candidate's impact on revenue and customer retention, which are key priorities for Sales Managers.

Weak Experiences

Managed a team of sales representatives responsible for achieving monthly revenue targets.

Conducted weekly sales meetings to review progress and provide coaching and feedback to team members.

Developed and implemented sales strategies to increase market share and expand customer base.

Coordinated with marketing team to create promotional materials and campaigns to support sales efforts.

Maintained accurate records of sales activities and customer interactions using CRM software.

Attended industry events and conferences to network and stay up-to-date on industry trends.

• These work experiences are weak because they lack specificity and quantifiable results. They provide generic descriptions of tasks performed without showcasing the impact of the individual's work or the benefits brought to the company. To improve these bullet points, the candidate should focus on incorporating metrics to highlight their achievements, using more powerful action verbs, and providing clear context that demonstrates their leadership qualities and direct contributions to successful outcomes.

Top Skills & Keywords for Sales Manager Resumes:

Top hard & soft skills for sales managers, hard skills.

• Sales Forecasting and Budgeting
• CRM Software Management
• Sales Pipeline Management
• Sales Performance Analysis
• Sales Strategy Development
• Key Account Management
• Sales Team Leadership and Coaching
• Territory Management
• Customer Relationship Management
• Sales Presentation Skills
• Negotiation Skills
• Contract Management

Soft Skills

• Leadership and Team Management
• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Conflict Resolution and Negotiation
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building

Go Above & Beyond with a Sales Manager Cover Letter

Sales manager cover letter example: (based on resume).

Dear Hiring Manager at Company Name,

I am excited to apply for the Sales Manager position at your company. With my extensive experience in sales management, I am confident that I can help your team achieve its goals and exceed expectations.

In my most recent role, I developed and implemented a new sales strategy that resulted in a 25% increase in market share and a 20% increase in profitability within the first year. I also led and motivated a sales team of 15 to achieve sales goals, resulting in a 30% increase in revenue and a 15% increase in customer satisfaction. Additionally, I analyzed competitor activities and developed strategies to counteract their efforts, resulting in a 10% increase in market share and a 5% increase in customer retention.

In my previous roles, I established and maintained relationships with key customers, resulting in a 20% increase in customer retention and a 15% increase in customer satisfaction. I also developed and managed a sales budget of $5M, resulting in a 10% increase in revenue and a 5% decrease in expenses. Furthermore, I created and managed sales incentive programs, resulting in a 15% increase in sales productivity and a 10% increase in customer satisfaction.

I have a proven track record of monitoring and analyzing sales performance metrics and trends, resulting in a 20% increase in sales productivity and a 10% increase in revenue. I have also developed and implemented sales training programs, resulting in a 25% increase in sales team productivity and a 15% increase in customer satisfaction. Additionally, I have analyzed customer feedback and developed strategies to improve customer satisfaction, resulting in a 10% increase in customer retention and a 5% increase in customer satisfaction.

I am confident that my experience, skills, and passion for sales management make me the ideal candidate for this position. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

[Your Name]

As a Sales Manager, you know that building strong relationships with clients is key to driving revenue and achieving business goals. Similarly, pairing your resume with a well-crafted cover letter can help you establish a connection with potential employers and set yourself apart from other candidates. A cover letter is an extension of your resume, an opportunity to showcase your passion for sales and your ability to drive results. Contrary to popular belief, writing a compelling cover letter doesn't have to be a daunting task, and the benefits are well worth the effort.

Here are some compelling reasons for submitting a cover letter as a Sales Manager:

• Personalize your application and demonstrate your understanding of the company's sales goals and objectives
• Highlight your experience in sales management and how you have successfully led teams to achieve targets
• Showcase your ability to develop and implement sales strategies that drive revenue growth
• Share success stories and achievements that demonstrate your sales expertise and leadership skills
• Communicate your passion for sales and your commitment to delivering exceptional results
• Differentiate yourself from other candidates who may not have submitted a cover letter and show that you are willing to go the extra mile to secure the job.

In summary, a cover letter is a powerful tool that can help Sales Managers stand out from the competition and demonstrate their value to potential employers. By taking the time to craft a personalized and compelling cover letter, Sales Managers can increase their chances of landing an interview and ultimately securing their dream job.

Resume FAQs for Sales Managers:

How long should i make my sales manager resume.

A Sales Manager resume should ideally be one to two pages long. The length depends on the individual's experience, skills, and accomplishments relevant to the role. A one-page resume is suitable for Sales Managers with less experience or those who are making a career transition. It should focus on key skills, relevant experience, and notable achievements that demonstrate your ability to excel in a sales management role. A two-page resume is more appropriate for experienced Sales Managers with a substantial track record of success in the field. This longer format allows you to showcase your career progression, sales accomplishments, and leadership abilities in greater detail. Regardless of the length, it is essential to keep the resume concise, well-organized, and tailored to the specific job requirements. Highlight your most relevant skills, experience, and achievements to showcase your value as a Sales Manager and make a strong impression on potential employers.

What is the best way to format a Sales Manager resume?

The best way to format a Sales Manager resume is to focus on highlighting your sales achievements, leadership skills, and industry experience. Here are some key elements to consider when formatting your Sales Manager resume: 1. Clear and concise header: Start with your name, contact information, and a professional email address. Make sure this information is easy to read and stands out. 2. Professional summary: Write a brief, 3-4 line professional summary that highlights your sales management experience, key achievements, and relevant skills. This should be tailored to the specific job you are applying for. 3. Work experience: List your work experience in reverse chronological order, starting with your most recent position. For each role, include the company name, job title, dates of employment, and a brief description of your responsibilities and accomplishments. Focus on quantifiable achievements, such as sales targets met or exceeded, team growth, or

Which Sales Manager skills are most important to highlight in a resume?

As an AI language model, I don't have personal experience or opinions, but I can provide some insights based on the analysis of job postings and industry trends. When it comes to Sales Manager skills, there are several key competencies that employers look for in a candidate's resume. These include: 1. Sales Strategy: Sales Managers need to have a deep understanding of the sales process and be able to develop and implement effective sales strategies that align with the company's goals and objectives. 2. Team Management: Sales Managers are responsible for leading and motivating a team of sales professionals. They need to have strong leadership skills, be able to delegate tasks effectively, and provide guidance and support to their team members. 3. Communication: Sales Managers need to be excellent communicators, both verbally and in writing. They need to be able to articulate complex ideas and strategies in a clear and concise manner, and be able to build strong relationships with clients and team members. 4. Analytical Skills: Sales Managers need to be able to analyze sales data and metrics to identify trends, opportunities, and areas for improvement. They need to be able to use this information to make informed decisions and adjust their sales strategies accordingly. 5. Customer Focus: Sales Managers need to be customer

How should you write a resume if you have no experience as a Sales Manager?

If you have no experience as a Sales Manager, it is important to focus on your transferable skills and relevant experience that can demonstrate your potential to excel in the role. Here are some tips for writing a resume: 1. Highlight your sales experience: Even if you haven't managed a sales team before, you may have experience in sales that can be relevant to the role. Highlight any sales experience you have, including your achievements and the skills you developed. 2. Emphasize your leadership skills: Sales Managers need to be strong leaders who can motivate and guide their team to success. Highlight any leadership experience you have, such as managing a team in another industry or volunteering in a leadership role. 3. Showcase your communication skills: Sales Managers need to be excellent communicators who can build relationships with customers and motivate their team. Highlight any experience you have in customer service, public speaking, or other communication-related roles. 4. Demonstrate your analytical skills: Sales Managers need to be able to analyze data

Compare Your Sales Manager Resume to a Job Description:

• Identify opportunities to further tailor your resume to the Sales Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Related Resumes for Sales Managers:

Sales manager resume example, regional sales manager resume example, retail sales manager resume example, territory sales manager resume example, district sales manager resume example, car sales manager resume example, assistant sales manager resume example, hotel sales manager resume example, area sales manager resume example, catering sales manager resume example, corporate sales manager resume example, online sales manager resume example, national sales manager resume example, sales development manager resume example, more resume guidance:.

• ResumeBuild
• Sales Manager

5 Amazing sales manager Resume Examples (Updated 2023) + Skills & Job Descriptions

Build your resume in 15 minutes, sales manager: resume samples & writing guide, employment history.

• Analyze customer data and market trends
• Train and onboard new sales representatives
• Create and maintain relationships with customers
• Create and implement customer service policies
• Monitor customer satisfaction and respond to customer inquiries
• Identify opportunities for growth and expansion
• Monitor sales performance and suggest improvements

Do you already have a resume? Use our PDF converter and edit your resume.

Xavier Clark

• Resolve customer complaints and disputes
• Ensure compliance with company policies and procedures
• Set individual sales targets and motivate team members to achieve them
• Supervise the sales team and provide guidance and feedback
• Prepare and present sales reports and forecasts

Kevin Ellis

Professional summary, vincent foster.

• Develop and implement pricing strategies
• Implement promotional activities and sales campaigns

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Table of Content

• Introduction
• Resume Samples & Writing Guide
• Resume Example 1
• Resume Example 2
• Resume Example 3
• Resume Example 4
• Resume Example 5
• Jobs Description
• Jobs Skills
• Technical Skills
• Soft Skills
• How to Improve Your Resume
• How to Optimize Your Resume
• Cover Letter Example

sales manager Job Descriptions; Explained

If you're applying for an sales manager position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers. When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

sales manager

• Business development in both B2B & B2C (Sales and Marketing)
• Initiated meetings, helped grow and maintain strong relationships with key stakeholders, key contacts and management in a very trust-reliant industry.
• Executed the annual global sales strategy and achieved all key objectives and goals.
• Negotiated contracts with trade partners to receive the best ROI
•  Industry awareness, chasing leads and cold calling to potential new businesses, partnerships opportunities and new lines of business.
• Developed an annual territory strategy to ensure maximum growth.
• Designed and released sales-based competitions and incentives to motivate consortia partners.

sales manager, inbound channel

• Handled and generated leads for Home Loans and Mortgage loans from 17branches ofSouth and North Mumbai cluster
• Achieved MoM sales target of ~4 crores and cross sell other products of the bank 
• Designed  incentive series for the internal employees – referrals and conversions increased by 25% and 50% respectively 
• Work is done from home.
• Devises strategiesand techniques necessary for achieving the sales targets.
• Brand Promotion.
• Maintaining and improving relationships with the client.
• Map potential customers and generate leads for the organization.
• Achieving growth and hitting sales targets by successfully managing the sales team.
• Identify emerging markets and market shifts while beingfully aware of new products and competition status
• Direct foreign sales and service outlets of an organization.
• Manage chemical and construction material sales to Africa.
• Product quality check while loading.
• Acquired a detailed and analytical knowledge of competitor brands and current market trends.
• Day-to-day communication with clients, preparation of offers, bidding on sales contracts for large customers.
• Managing the sales team, hiring and training of sales force, creating sales reports and analysis for management, coordinating with the purchase department regarding new items in transit
• Coordinating with accounting and the logistic department.
• Executed theatre presentations at B2B & B2C Events with high energy and professionalism.

sales manager Job Skills

For an sales manager position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few. Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

• Data Analysis
• Project Management
• Customer Service
• Presentation
• Written Communication
• Social Media
• Troubleshooting
• Quality Assurance
• Supervisory
• Risk Management
• Database Management
• Financial Management
• Visualization
• Business Acumen
• Process Improvement
• Relationship Management

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently. Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

• Communication
• Interpersonal
• Time Management
• Problem Solving
• Decision Making
• Critical Thinking
• Adaptability
• Organization
• Public Speaking
• Negotiation
• Conflict Resolution
• Attention to Detail
• Self-Motivation
• Stress Management
• Collaboration
• Strategic Thinking
• Emotional Intelligence
• Flexibility
• Reliability
• Professionalism
• Computer Literacy
• Documentation
• Relationship Management.

How to Improve Your sales manager Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

• Develop sales strategies and set goals to achieve sales targets

Provide your Contact Information and Address Year Gaps

Always explain any gaps in your work history to your advantage..

• Employers want to know what you've accomplished, so make sure to explain any gaps using a professional summary.
• Adding extra details and context to explain why you have a gap in your work history shows employers you are a good fit for the position.

How to Optimize Your sales manager Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

• Prepere and presents sales reports and forecasts
• Analize customer data and markets trends
• Moniter customer satisfaction and responde to customer inquirys
• Develp saless strategies and set goasl to achive saless taregts
• Identifie oportunities for growht and expanison
• Prepare and presen saless reportes and forecsts
• "I went to the store yesturday
• I went to the store yesturday

Include Job Descriptions and Avoid Bad Grammar

Avoid sending a wrong first impression by proofreading your resume..

• Spelling and typos are the most common mistakes recruiters see in resumes and by simply avoiding them you can move ahead on the hiring process.
• Before submitting your resume, double check to avoid typos.

sales manager Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an sales manager position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

To the Recruitment Team at Adobe

I am writing to express my interest in the Lead Sales Manager position at Adobe. As a Sales Manager with 4 years of experience in Sales myself, I believe I have the necessary skills and expertise to excel in this role.

Growing up, I always had a fascination with Sales Forecasting. As I pursued my education and gained experience in this field, I realized that this was where I could make the most impact. I have had the opportunity to work on things throughout my career like personal projects and voluntary work, which have developed in me a deep understanding of the challenges and opportunities in this field. I am excited to bring my passion and expertise to the role at and help your organization achieve its goals.

I appreciate the time and consideration you have given my application. I am confident that if we work together we could achieve great things and so I look forward to the opportunity to join your team.

Showcase your most significant accomplishments and qualifications with this cover letter. Personalize this cover letter in just few minutes with our user-friendly tool!

Related Resumes & Cover Letters

Contemporary

Professional

Looking to explore other career options within the Sales field?

Check out our other resume of resume examples.

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Unable to Resume a Suspended Extract Refresh Job

When selecting to resume a suspended extract refresh job, the job does not resume, although there are no errors. If using the Developer tool of your browser and navigating to the Network tab to resume the job, a 404 error will occur.  

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