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tourism and green investment essay in english

Tourism and green investment: For planet, people and prosperity

Jinesh sindurakar.

tourism and green investment essay in english

Entrepreneurship plays a key role in the economic prosperity of the society, and it can be achieved only if we start to think outside the box, leaving conventional tools and adapting an innovative approach

For tourism to return to its former shape and for future growth, the United Nations World Tourism Organisation, UNWTO, has identified investment as the most responsible factor. Departure from the conventional approach of investment and exploring new ways can make tourism a game changer in economic development. Thus, the theme for this year's World Tourism Day is "Tourism and green investment", which stresses investment for the planet (by investing in sustainable infrastructure and accelerating green transformation), people (by investing in education and skills, and prosperity (by investing in innovation, technology and entrepreneurship).

The Everest region, a major tourist destination, is expected to see a spurt in the number of tourists in the coming season. This increase will also increase the consumption of LPG and kerosene at Base Camp. Experts estimate that 50 cylinders are used every day at Base Camp, which serves Everest, Lhotse and Nuptse, and is visited by around 30,000-40,000 people during the mountaineeringseason.

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The 2019 National Geographic and Rolex Perpetual Planet Everest Expedition concludes that Everest's highest glacier has lost 2,000 years of ice in 30 years. The minimum temperature of Base Camp was -27°C in 2013 whereas it was -23°C in 2022. This is indeed alarming for the most saleable mountain in terms of climbers and income.

The requirement at this hour clearly indicates the need for developing infrastructure at Base Camp to prevent unnatural climate change.

Using renewable energy like wind power or solar power can displace the increasing use of fossil fuel without compromising the need of energy for expeditions at Base Camp. This might be the only solution to the environment crisis, which we are nearing quickly because of the high consumption of non-renewable energy. The successful execution of this technology will help install green energy technology in other popular mountains like Manaslu and Dhaulagiri.

Tourism is our fourth important economic sector in terms of employment generation.

The 2021 report of the Central Bureau of Statistics mentions that tourism provided employment to 371,140 people across the country, which is 30.6 per cent of the total employment.

The World Bank report of 2022 mentions that tourism contributed 6.7 per cent to our GDP. To attract a million tourists annually would require more qualified and well trained staff in the tourism sector.Preventing the current generation from leaving the country in search of a better future is only possible with the creation of employment opportunities at home. Our geographical location makes it an uphill task to seek a future in trade and industry, making tourism the only sector with the capacity to help develop.

The role of the government is essential in producing well-trained human resources and allowing the youth to upgrade their skillsand modify themselves as per the changed environment.

In March 2023, 99,426 foreign tourists visited Nepal, which makes the country attractive for international chain hotels to establish themselves in Nepal.

But for them to continue coming here, they need to have skilled human resources in the hospitality sector. Another vital factorto which we need to be attentive is foreigners occupying senior-most positions in the hotels. Operating training and academic programmes as per our requirement to produce sufficient number of skilled manpower within a fixed time frame can be supportive in displacing them. It can also prevent the outflow of foreign currency in the form of salary, bonuses and other facilities provided to them.

Entrepreneurship plays akey role in the economic prosperity of the society, and it can be achieved only if we start to think outside the box, leaving conventional tools and adapting an innovative approach. Increasing investment in exploring innovative technology can have a compound positive effect on our economy.

The development of entrepreneurship depends upon technological innovation as it promotes entrepreneurs who can create new products and services, so necessary for businesses to stay competitive. For example, sending rate, services through fax, telex of the tourism package was a normal practice in the 1970s and 1980s, which changed with the advent of the internet and email in 1990. Afterwards, the development of social media has made it much easier to promote packages covering a greater number of clients.

The maximum use of digital marketing in the form of travel websites, social media allows tourists and entrepreneurs in selecting a travel package as per their convenience and budget. Tourism entrepreneurs, who assimilated the changes in technology and innovation, modified their business to survive in the tourism sector while those who failed to adapt disappeared from this sector.

Hence, for countries like ours, the government can provide support in the exploration and implementation of innovative ideas to develop entrepreneurship.

UNWTO identifies the need of investment in prosperity through financial subsidy, execution of the innovative startup tourism proposal and continuous orientation programmes for the tourism entrepreneur to explore new marketing strategies.

The tourism sector to remain as a major economic force and world's leading employer, investment that works for the planet, people and prosperity must be sustainable. Investment in natural resources to avoid a scarcity of these resources for our future generation will help to attain the sustainable development goal.

Investment in human resources to train and make them capable to work in the changed environment will develop their entrepreneurship to explore innovative thoughts to bring prosperity in the society.

Sindurakar is Chief Administrative Officer, Nepal Mountaineering Association

A version of this article appears in the print on September 27, 2023, of The Himalayan Times

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4 ways nature tourism can help drive a green COVID-19 recovery

A diver swims over the great barrier reef, an ecological sites that is popular with tourists

Investing in eco-tourism can play a pivotal role helping green recovery programs. Image:  REUTERS/David Gray

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tourism and green investment essay in english

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Stay up to date:, travel and tourism.

  • Investing in eco-tourism and nature conservation could play a pivotal role helping green recovery programs, says the World Bank.
  • They found that every dollar invested in protected areas and nature-based tourism, creates a sixfold return.
  • Pandemic recovery plans can help promote green tourism, which in turn creates local jobs, improves incomes and helps protect biodiversity.

Most countries have yet to make much progress on greening their COVID-19 stimulus packages - but World Bank researchers say investing in eco-tourism and nature conservation could play a pivotal role in turning stuttering economies around.

For every dollar governments invested in protected areas and support for nature-based tourism in 2019, the economic rate of return was at least six times the original investment, says a World Bank report published this week.

The report focuses on four countries, including Brazil's Abrolhos Marine Park where visitors can go free-diving, Chitwan National Park in Nepal which offers hiking and wildlife trips, and safari destination South Luangwa National Park in Zambia.

The rates of return at these nature tourism hotspots ranged from six to 28 times the amounts spent in 2019 on things like roads, trails and visitor centres and wages for park managers and rangers to protect against poachers.

Given these economic benefits, researchers say pandemic recovery plans should promote green tourism, which creates local jobs, improves incomes and helps protect biodiversity.

Have you read?

Wwf: these are the biggest threats to the earth's biodiversity, tourism is responsible for a staggering 8% of global greenhouse emissions, tourism is damaging the ocean. here’s what we can do to protect it.

"The evidence we were finding ... shows that investing in protected areas and promoting sustainable tourism (in those areas) is a good economic recovery strategy," Urvashi Narain, the bank's lead environmental economist and report co-author, told the Thomson Reuters Foundation.

Here are some key takeaways from the report:

Why don't more countries see the importance of nature to their economies?

Better conservation and sustainable management of natural areas, such as parks, oceans, forests and wildernesses, are increasingly seen as a vital tool for nations to safeguard plants, animals and habitats, and meet targets to reduce planet-heating emissions

But many governments see funding conservation and biodiversity protection as a luxury - or fear it could threaten economies that depend heavily on natural resources. So some opt to just set aside protected areas without any real investment.

Countries are also held back from reaping the opportunities from investing in nature and eco-tourism by a lack of data.

With travel restrictions in many countries, why would anyone invest in tourism now?

Before the pandemic, there were more than 8 billion visits a year to marine and land protected areas, providing a vital source of income for communities who rely on tourism, says Karin Kemper, global director for environment at the World Bank.

By investing now, governments can create short-term jobs for laid-off tourism workers in restoring or building infrastructure in protected areas, in preparation for when visitors return.

And when tourists spend time in a natural area, their money goes beyond entry fees, flowing into hotels, souvenir shops, transport, restaurants and a range of outdoor activities, creating jobs and prosperity across the local economy.

Biodiversity loss and climate change are occurring at unprecedented rates, threatening humanity’s very survival. Nature is in crisis, but there is hope. Investing in nature can not only increase our resilience to socioeconomic and environmental shocks, but it can help societies thrive.

There is strong recognition within the Forum that the future must be net-zero and nature-positive. The Nature Action Agenda initiative, within the Centre for Nature and Climate , is an inclusive, multistakeholder movement catalysing economic action to halt biodiversity loss by 2030.

tourism and green investment essay in english

The Nature Action Agenda is enabling business and policy action by:

Building a knowledge base to make a compelling economic and business case for safeguarding nature, showcasing solutions and bolstering research through the publication of the New Nature Economy Reports and impactful communications.

Catalysing leadership for nature-positive transitions through multi-stakeholder communities such as Champions for Nature that takes a leading role in shaping the net-zero, nature-positive agenda on the global stage.

Scaling up solutions in priority socio-economic systems through BiodiverCities by 2030 , turning cities into engines of nature-positive development; Financing for Nature , unlocking financial resources through innovative mechanisms such as high-integrity Biodiversity Credits Market ; and Sector Transitions to Nature Positive , accelerating sector-specific priority actions to reduce impacts and unlock opportunities.

Supporting an enabling environment by ensuring implementation of the Kunming-Montreal Global Biodiversity Framework and mobilizing business voices calling for ambitious policy actions in collaboration with Business for Nature .

What's the best approach for countries to invest in conservation and nature tourism?

Authorities should first formalise protected areas because without this, investment levels will stay low and it is hard to force businesses to respect higher environmental standards.

Investment from both government and private sources should then support things like paying guards or rangers to stop encroachment, creating infrastructure such as access roads, trails and visitors centres, and training guides so that visitors can learn more about the nature they are seeing.

Often managers of conservation areas are good at wildlife protection but lack the skills to bring in more visitors and make the area accessible and enjoyable.

Who will invest in and benefit from nature tourism?

The government's job is to set and enforce policy and regulation to ensure a natural area is protected, but attracting commercial investment is also important, the World Bank says.

Businesses can create jobs and provide quality services, like lodgings and restaurants, that will bring in more visitors.

Sharing the benefits is key. Areas of natural beauty should not be limited to rich tourists who only stay in expensive hotels and have no opportunity to meet the local community, the bank says.

Tourism revenue must be shared with indigenous groups and other local people, who should be able to supply goods to hotels and businesses, such as handicrafts or foods, it adds.

And if those communities suffer losses due to areas being designated as protected, including crop damage from wildlife, they should be compensated from tourist profits, it recommends.

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World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

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Tourism

Tourism is the most important source of foreign exchange and foreign direct investment for many developing countries. However, the rapid growth in both international and domestic travel, the trends to travel farther and over shorter periods of time, and the preference given to energy-intensive transportation are increasing the non-renewable energy dependency of tourism, resulting in the sector’s contribution of 5% to global greenhouse gas (GHG) emissions UNEP, 2012

Greening the tourism sector allows tourism growth, environmental conservation and social well-being to be mutually reinforcing – with green tourism creating new, green jobs, supporting the local economy and reducing poverty.

Relevance to the SDGs

The Sustainable Development Goal (SDG) targets 8.9 and 12.b address sustainable tourism’s role in creating jobs and promoting local culture and products. Target 14.7 identifies the economic benefits of tourism for Small Islanded Developing States (SIDS) and least developed countries.

Explore green growth resources related to SDGs:

SDG 8.9              Sustainable Tourism                  SDG 14.7 Small Islanded Developing States    

Investment and financing have an important role to play in supporting the transition to low-carbon, resource-efficient and socially-inclusive tourism development. Tourism is a cross-cutting industry with wide impacts on sectors including  transport ,  buildings ,  agriculture ,  jobs , and  trade . A wide range of green investment opportunities are available to address greater sustainability in tourism, including project financing for green  buildings  (particularly in energy efficiency),  water  management,  waste  management, energy-efficiency transition, biodiversity and cultural heritage. According to the  OECD , while new investment and financing instruments do not need to be created for sustainable tourism, tourism projects need to be better connected with existing green financing instruments.

There is an increasing motivation for both the public and private sectors to invest in making tourism more sustainable, and the market for green bonds and other sources of green financing is expanding. The public sector can promote access to finance for sustainable tourism investment projects through grants and subsidized loans with environmental criteria, tailored supports for small tourism firms with sustainable project proposals and public credit guarantees. Devising risk-sharing mechanisms can foster private sector participation in the financing of sustainable tourism development to address the investment gap.

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What is Internal Carbon Pricing and How Can It Help Achieve Your Net-Zero Goal?

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  • Global Green Growth Institute
  • The Organisation for Economic Co-operation and Development
  • The United Nations Environment Programme
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  • The World Bank

Book cover

Encyclopedia of Tourism pp 405–406 Cite as

Green tourism

  • Pedro Pintassilgo 3  
  • Reference work entry
  • First Online: 01 January 2016

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The concept of green tourism has evolved over time and is presently used with different meanings. The original one, spread during the 1980s, stands for small-scale tourism which involves visiting natural areas while minimizing environmental impacts. In this line, green tourism has been used interchangeably with such concepts as ecotourism , nature tourism , and rural tourism (Sung-kwon et al. 2003 ). Businesses have generally adopted a broader meaning for green tourism: any tourism activity operating in an environmentally friendly manner.

Recently, international organizations have defined the notion in line with the concept of sustainable tourism , which also considers other dimensions than environmental protection. In fact, for the World Tourism Organization, green tourism consists of “tourism activities that can be maintained, or sustained, indefinitely in their social, economic, cultural and environmental contexts” (UNWTO 2012 : 1). For the United Nations Environment Programme, green...

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Dolnicar, S. 2010 Identifying Tourists with Smaller Environmental Footprints. Journal of Sustainable Tourism 18:717-734.

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Sung-kwon, H., K. Jae-hyun, and K. Seong-il 2003 Implications of Potential Green Tourism Development. Annals of Tourism Research 30:323-341.

UNEP 2011 Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication. Geneva: United Nations Environment Programme.

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UNWTO 2012 Tourism in the Green Economy: Background Report. Madrid: World Tourism Organization.

Valle, P., P. Pintassilgo, A. Matias, and F. André 2012 Tourist Attitudes towards an Accommodation Tax Earmarked for Environmental Protection: A Survey in the Algarve. Tourism Management 33:1408-1416.

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Jafar Jafari

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Honggen Xiao

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Pintassilgo, P. (2016). Green tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01384-8_264

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Tourism and Green Investment Essay & Slogan in English And Hindi

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Table of Contents

Tourism and Green Investment Essay in English

Tourism and green investment: sustainable development for the future, introduction:.

Tourism is a significant global industry that contributes to economic growth and development in many countries. However, the traditional model of tourism often comes at a high environmental cost. With the growing concern for environmental degradation, there is a need to shift towards sustainable practices in tourism. This essay discusses the importance of green investment in the tourism industry for promoting sustainable development.

Economic Benefits:

Green investment in the tourism sector not only supports sustainable practices but also brings economic benefits. By investing in renewable energy sources, such as solar or wind power, tourist destinations can reduce their reliance on fossil fuels. This shift towards clean energy can lower operational costs and create new job opportunities in the renewable energy sector.

Environmental Conservation:

The tourism industry heavily relies on the natural environment to attract visitors. Green investment helps in preserving these natural resources by implementing sustainable practices like water and energy conservation, waste reduction, and protection of biodiversity. By promoting responsible tourism, destinations can maintain their natural beauty and cultural heritage in the long term.

Community Development:

Investing in green initiatives can benefit local communities associated with tourism. For instance, promoting organic farming practices and supporting local food markets can stimulate economic growth and enhance the livelihoods of local farmers. Engaging the local community in sustainable tourism practices can also create a sense of ownership and pride, leading to more responsible behavior towards the environment.

Innovation and Technology:

Green investment encourages innovation and the adoption of new technologies in the tourism industry. For example, the development of eco-friendly accommodations, transportation systems, and waste management solutions are crucial for reducing carbon emissions. Investment in research and development can lead to the creation of more sustainable and eco-friendly tourism products and services.

Marketing Competitive Advantage:

In recent years, there has been a growing demand for sustainable tourism experiences. Travelers are increasingly seeking destinations that prioritize environmental responsibility. By investing in green practices, destinations can gain a marketing advantage and attract environmentally-conscious tourists who are willing to spend on sustainable experiences. This demand provides an opportunity for destinations to differentiate themselves and increase tourism revenues.

Conclusion:

Green investment in the tourism industry is essential for promoting sustainable development. It brings economic benefits, conserves the environment, supports community development, encourages innovation, and provides a competitive advantage in the global market. By investing in green initiatives, both governments and private stakeholders can ensure the long-term viability of the tourism industry while preserving the natural and cultural heritage for future generations. Thus, it is crucial to integrate green investment practices into tourism development plans to foster a sustainable and responsible tourism industry.

Tourism and Green Investment Slogan

  • “Tourism for Tomorrow: Investing Green, Sustaining Our World”
  • “Explore Responsibly: Green Investments for Sustainable Tourism”
  • “Investing in Nature, Preserving for the Future: Green Tourism”
  • “Creating Memories While Protecting Our Planet: Green Investment in Tourism”
  • “Building a Sustainable Future Through Green Tourism Investments”
  • “Touring with Purpose: Green Investments for Sustainable Travel”
  • “Travel Responsibly, Invest Sustainably: Green Tourism for a Better World”
  • “Preserving the Beauty, Investing in the Future: Green Tourism Initiatives”
  • “Green Investments, Greener Destinations: Sustainable Tourism for All”
  • “Choose Green, Travel Clean: Investing in a Sustainable Tourism Experience”

Tourism and Green Investment Essay in Hindi

पर्यटन और हरित निवेश: भविष्य के लिए स्थायी विकास प्रस्तावना:.

पर्यटन एक महत्वपूर्ण वैश्विक उद्योग है जो कई देशों में आर्थिक विकास और विकास के योगदान करता है। हालांकि, पर्यटन की पारंपरिक मॉडल अक्सर उच्च पर्यावरणीय लागत के साथ आता है। पर्यावरणीय दूषण के बढ़ते चिंताओं के साथ, स्थायी प्रयासों की ओर बढ़ने की आवश्यकता है। यह निबंध हरित निवेश में पर्यटन उद्योग की महत्वपूर्णता पर चर्चा करता है जो स्थायी विकास को बढ़ावा देने के लिए है।

आर्थिक लाभ: पर्यटन क्षेत्र में हरित निवेश न केवल स्थायी प्रथाओं को समर्थन करता है, बल्कि आर्थिक लाभ भी लाता है। सौर या पवन ऊर्जा जैसे नवीनतम ऊर्जा स्रोतों में निवेश करके पर्यटन स्थल तापनीय इंधन पर अपनी अवलंबन कम कर सकते हैं। साफ ऊर्जा की ओर इस बदलाव से पर्यटन स्थलों के संचालन लागत को कम कर सकता है और नवीन ऊर्जा क्षेत्र में नये रोजगार के अवसर पैदा कर सकता है।

पर्यावरण संरक्षण:

पर्यटन उद्योग पर्यावरण की बहुत अधिक आश्रय करता है ताकि यात्रीयों को आकर्षित किया जा सके। हरित निवेश इन प्राकृतिक संसाधनों को संरक्षित करने में मदद करता है जैसे जल और ऊर्जा संरक्षण, कचरे की कमी और जैव विविधता की संरक्षा। जवानती पर्यटन को बढ़ावा देने द्वारा गंतव्य में नैसर्गिक सौंदर्य और सांस्कृतिक विरासत को बनाए रखने में मदद करके स्थायीता को बनाए रखना संभव होता है।

समुदाय विकास:

हरित पहलों में निवेश करने से पर्यटन से जुड़े स्थानीय समुदायों को लाभ पहुंच सकता है। उदाहरण के लिए, केवल्यांग कृषि प्रथाओं को बढ़ावा देकर और स्थानीय खाद्य बाजारों का समर्थन करके आर्थिक विकास को प्रोत्साहित किया जा सकता है। लोकल समुदाय को स्थायी पर्यटन प्रथाओं में संलग्न करने से उल्लेखनीय पर्यावरणीय जिम्मेदारी महसूस होती है जो पर्यावरण के प्रति जिम्मेदार व्यवहार को बढ़ावा देती है।

नवाचार और प्रौद्योगिकी:

हरित निवेश पर्यटन उद्योग में नवाचार और नई तकनीकों की स्वीकृति को बढ़ावा देता है। उदाहरण के लिए, सूखा विहीन स्थानों, परिवहन प्रणालियों और कचरे प्रबंधन के लिए नवीनतम सामर्थ्य के विकास की संभावना इसके माध्यम से कार्बन उत्सर्जन को कम करने के लिए महत्वपूर्ण है। अनुसंधान और विकास में निवेश उससे जायदा स्थायी और पर्यावरण सहजता पर्यटन उत्पादों और सेवाओं के निर्माण का कारण बन सकता है।

विपणन प्रतिस्पर्धा में अवांछनीय फायदा:

हाल के वर्षों में, स्थायी पर्यटन अनुभवों की मांग में बढ़ोतरी हुई है। यात्रियों को बढ़ते मात्रामें पर्यावरण संबंधी जिम्मेदारता के साथ-साथ स्थानों की खोज करते हुए। हरित प्रथाओं में निवेश करके, स्थानों को बाजारिक फायदा हाँसिल कर सकते हैं और पर्यावरणीय चित्र होने वाले पर्यटकों को आकर्षित कर सकते हैं जो स्थायी अनुभवों पर खर्च करने के सक्षम हैं। यह मांग स्थानों को अपने आप कोई अवसर प्रदान करती है और पर्यटन आयोजनों में बढ़ोतरी करती है।

पर्यटन उद्योग में हरित निवेश स्थायी विकास को बढ़ावा देने के लिए महत्वपूर्ण है। यह आर्थिक लाभ लाता है, पर्यावरण की संरक्षा करता है, समुदाय विकास का समर्थन करता है, नवाचार को प्रोत्साहित करता है और वैश्विक बाजार में प्रतिस्पर्धा का एक अवांछनीय फायदा प्रदान करता है। हरित पहलों में निवेश करके, सरकारों और निजी हितधारकों दोनों को पर्यटन उद्योग की दीर्घकालिक व्यवस्थापन सुनिश्चित कर सकते हैं जबकि भविष्य की पीढ़ी के लिए प्राकृतिक और सांस्कृतिक विरासत को संरक्षित कर सकते हैं। इसलिए, हरित निवेश प्रथाओं को पर्यटन विकास योजनाओं में सम्मिलित करना महत्वपूर्ण है ताकि एक स्थायी और जिम्मेदार पर्यटन उद्योग को संवारा जा सके।

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tourism and green investment essay in english

Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023)

Written by Oscar Morrison on July 19, 2023 . Posted in Blog , Uncategorized .

green and eco-friendly hotel

Environmentally friendly investments have been a hot topic of discussion in recent years, and now they get to live in the limelight thanks to World Tourism Day 2023. This day, on the 27th of September each year, has been created by the UN to highlight the increasing importance tourism brings to economic development worldwide. Many corporations and entities across all industries, from oil to travel, are now forced to consider other sustainable alternatives. These alternatives look different for each company and industry. In the travel industry, green investments look to accomplish six objectives from the hotel’s perspective, according to the UNWTO :

  • Boost profit margins through utility savings. In some cases, utilities can cost upwards of 20% of a hotel’s operating cost.
  • Increase revenue by satisfying consumer preferences and reducing reputational risk. Hotels should focus on hiring exceptional staff that leave a lasting impression on the guest.
  • Future-proof investment strategies. Will investments made today still be considered acceptable in future revaluations?
  • Safeguard against regulatory risk and benefit from incentives.
  • Increase value and validation through certification. Companies should be flocking to popular sites used by tourists, like Trip Advisor and Expedia , so customers can leave their positive reviews, which will be done with the right level of service.
  • Ensure a long-term energy supply. Hotels need to ensure that the flow of customers seen now is sustainable in various economic, environmental, and social conditions.

wasteful, unresourceful resort

For people working in influential roles within the tourism industry, there is no better time than now to start adopting sustainable investments and initiatives. As we have transitioned into a post-pandemic world, travelers have been exploring more sustainable vacation options than they had before the pandemic. A 2022 Booking.com survey claimed 61% of respondents revealed that they wanted to reconsider how they traveled and were trying to be more conscious of their environmental impact due to travel. This is a massive potential market for emerging destinations around and over-visited cities alike. Tourists want to feel more connected to the places they visit and immerse themselves in local and sustainable experiences like they have never seen before. 

A prime example of work being done in already popular tourist destinations is in the Caribbean. According to the UN, a clean and effective transition to a more sustainable future would increase jobs by 10.5% by 2030 . A crucial part of creating and improving more sustainable experiences is ensuring local community members are involved in the decision-making process and providing insight. This is another main topic of World Tourism Day this year. When entities, be they from the public or private sector, choose to invest in local communities, it becomes a virtuous cycle between the locals and the visitors. One of Solimar International’s projects in the Caribbean did just that. The climate-smart islands project ran from November 2017 to December 2018 and focused on islands of three Caribbean nations: Trinidad & Tobago, the Bahamas, and Belize. One of the main activities was to involve locals and their knowledge about how climate mitigation and adaptation efforts could be achieved in practice.

Bay in Tobago

World Tourism Day 2023

World Tourism Day 2023 presented by the UNWTO (United Nations World Tourism Organization) is highlighting green investments in tourism this year. They have decided to center this day in accordance with the UN’s sustainable development goals (SDG’s) with an emphasis on female leadership and entrepreneurship. They are also focusing on a variety of issues, including “how to promote ease of doing business, how to better develop investment policies and how to embrace new innovative financial mechanisms and solutions to address emerging and complex challenges,” and “how to close the financing gender gap and accelerate access to capital in both domestic and international markets for women entrepreneurs.” Promoting and uplifting female voices in the tourism industry is crucial. According to the UNWTO , women constitute 54% of workers and employees compared to just 39% in the global workforce. When we take action and strongly consider women’s voices and input, everyone benefits. The world has seen tremendous economic development and poverty reduction under female entrepreneurship, demonstrating why global leadership needs to continue uplifting them.

sustainable global development and investment

World Tourism Day exists for many reasons, a couple of which, according to National Today , are to ensure that travel is accessible to everyone, especially those with disabilities and people from low-income backgrounds. Promoting world travel is incredibly important for many reasons, mainly because it provides many opportunities for sustainable economic development if done correctly. Hotels are currently responsible for 1% of global emissions (and rising) and are prominent energy and water consumers. 

The Role of Community-Based Tourism

Community-based tourism is one of the best ways to go about green investments in the industry–perhaps the best. This model of tourism allows visitors to truly immerse themselves in new cultures. Knowledgeable community members serving as guides are key in this process. Kyrgyzstan has one of the world’s most robust and developed community-based tourism schemes. Many of the excursions are designed to show nomadic Kyrgyz life all over the country.

green homestay in Kyrgyzstan

Much of the cost of these excursions goes directly into the pockets of the guides and community, promising the customer that their money is being put to good use. With significant and continued investments from the public and private sectors, community-based tourism will have tremendous effects. 

Overall, the path to investing green in tourism may seem straightforward, but it is easier said than done. In reality, everyone needs to be hands-on and involved constantly because that is the nature of these investments. They will require much more work than simply putting money into a lavish beach resort, but the return on green investments will create a lasting legacy for the people, the planet, and the visitors to a destination. World Tourism Day serves to raise awareness of the importance of tourism around the globe. It is a reminder that while it is easier said than done to put sustainability over short or medium-run profits, green investments, if done well, will prevail. 

Interested in learning more about Solimar’s green initiatives? Read more about us here!

Tags: #solimarinternational , #SustainableTourism , #tourismdevelopment , DMO , ecotourism , sustainable travel , tourism , travel

tourism and green investment essay in english

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Essay: Green tourism (ecotourism)

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Green tourism is related with carrying out environmental responsibility since these activities can help to lower the ecological footprint. The involvement of ecological footprint includes the lifestyle use of daily products, for example shampoo bottles, paper, lighting, laundry, cooling and heating. Moreover, the consequences of plastic product should be taken seriously. (Penisi, 2010)

Malaysia has truly showed the significance of tourism in contributing to the nationwide economy and has been promoting ecotourism for these recent years. Malaysia is one of the top ranked travel destinations in south East Asia as a country possessing an endless range of attractions that ingratiate for the cosmopolitan shopper, cultural lover, historical lover and nature lover. Divided into Penisular Malaysia in the West Malaysia and east Malaysia, part of the Borneo island, the country will attract people with the modern city shopping experience, it is splendid culture and art, and rich natural heritage of flora and fauna. (Travel, 2018)

Green tourism is used to indicate tourism conducted in an environmentally friendly manner (Fuqan, et al., 2010; Anon., n.d.). The words ecotourism and sustainable tourism are used side by side with green tourism. The Australian ecotourism company defined ecotourism as ecologically sustainable tourism with sustainable development. It focuses on the natural field of understanding, application and protection of environment and culture.

Green tourism, a type of ecotourism, is green and environmental tourism focus on the protection of environment and the culture of a place. The United Nation has established a certain standard of ecotourism, but green tourism can cover wide range of criteria, from fully compatible environmental pressure below standard travel. There are many green travel opportunities available around the world has been increasing, which make the green tourism more desirable and in some area is necessary. It seems more sensible for some people to protect natural habitat and primitive, fragile environment that are forbidden to tourist, but many places rely on tourism revenue to support their local economy. Green, sustainable tourism is considered to be the best of two world, the ecology of an area protection, at the same time keep the local school and business prosperity. (Lee, et al., 2016)

In order to continue to pay attention to green tourism, countries all over the world tried to practice the concept of green tourism. For example, in developed countries like Japan tourism is promoted by considering the green standard of the whole tourism industry. In addition, UK established the green tourism program in 1997. These facilities are periodically reconsidered to consider energy, waste, recycling, promoting the use of local products and encouraging the use of public transportation.

2.2 Green in MICE Industry

Due to the increase in environmental issues and climate changes of recent years it will be affecting the industry and economy. Especially for the MICE industry because they are looking for numbers of domestic and international travel associated, thereby giving rise to greenhouse gas emission, and the high resources use associated with large scale events. A study from Greening industry in the MICE industry by (Popely & Mair, 2019)

Business travel is vulnerable because it can be viewed as a discretionary activity and in some cases could be replaced by technologies such as video conferencing, Skype and virtual meeting. It is hard to assess whether the economic significance of business tourism is not referred to. As a result, the department seeks to improve the way of environmental sustainability in order to keep up business in long term. The MICE industry is taking a serious approach to the challenge of a recent report on the sustainability of the international conference center and found out that 90% of the industry were either achieved, or actively seeking certification related to sustainable development. (Simons & Cara, 2015)

In recent years, the global environment protection consciousness to rise to the various project won global attention to sustainable development and green MICE. Various exhibition unit described in the goal is to promote the concept of ‘green MICE’ to reduce carbon emission and encouraging a sustainable environment. (Taiwan, 2017)

‘Green’ in the world. MICE industry is leaping forward at a rapid pace, create and deliver more sustainable events. The decision of the future will depend on the MICE destination accommodations, venues, entertainment, transportation and much more. Preparedness and response to the ‘environment’. And planners are strong interest. Meeting planner and decision makers have begun to built-in and research sustainable development factor and destination for meetings and events in the early stages of planning. The world’s leading MICE destination for it is serious problem need, investment and upgrade facilities to sustainability. For those who plan new infrastructure, are in full effort to green world of the latest. (Shekhar, 2013)

2.3 The Advantage of Going Green

There are some common misunderstanding about going green is expensive. That is same misperception occur at green conferences and event. By reducing energy, distributing materials, using water and using transport more efficiently are example of real cost saving in MICE industry. Green conferences can also provide more better experience. Green supply chain could also carry out sustainable competitive advantages. Others intangible benefit of green action may include reputation building, brand awareness, customer and employee satisfaction, and greater public image and engagement . (Leong, 2018 )

(Gracan Daniela, et al., 2010) pointed out that implementing green practices in event could play a key role in reducing risk during economic downturns. This can be explained by increasing competitive advantage, employee belonging and external factors, including supplier stability, and developing green products and services through closer interdependence.

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UN Tourism | Bringing the world closer

Global fdi greenfield investment trends in tourism.

Global FDI Greenfield Investment trends in Tourism

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Tourism Investment Report 2020

In association with fdi intelligence from the financial times.

For the third year in a row, the UNWTO has partnered with the fDi intelligence from the Financial Times to develop a joint publication on Tourism Foreign Direct Investments (FDI) analyzing data on Greenfield investments trends. The relevance of this report is pivotal to governments and investors because it exposed data on flows of capital, and destinations for investments providing insight on market trends for the tourism recovery.

In times of uncertainty, expertise and trusted information is more important than ever. This report provides investment and market data that both investors and stakeholders will need to maximize their impact of the sector in terms of economic growth, job creation and sustainability. Especially when around 100-120 million direct tourism jobs are at risk, which threatens to roll back the progress we have made in establishing tourism as a driver towards achieving the Sustainable Development Goals (SDGs). For this edition, the UNWTO’ Innovation, Digital Transformation and Investments department has developed an interactive report using data (2015-2019) from the fDi Intelligence on Tourism FDI.

The COVID-19 pandemic has hit the tourism sector hard; the data suggests that global FDI into tourism plummeted by 73.2% in the first half of 2020, compared with a year earlier. This put an end to the sector’s record high years. This data has a close relationship with the UNWTO’ scenarios for international tourist numbers decline, which could fall between 60 and 80% this year depending on the speed with which travel restrictions are lifted. This could translate into a loss of 850 million to 1.1 billion international tourist arrivals and a fall of $910 billion to $1.2 trillion in export revenues.

If you want to learn more, please register here

Although, the investment cycle remained strong throughout 2019, with tourism mobilizing $61.8bn in global FDI, which, in turn, created more than 135,000 jobs. The trend appeared particularly consistent in Latin America and the Caribbean, where FDI reached new record levels. For example it created more than 56.000 jobs in Mexico from 2015 – 2019. Tourism FDI was also strong in the Middle East and Africa, where it rose to the highest level in a decade. However, almost half of all tourism investments globally (46.51%) are made at top 10 countries. From which around 30% of projects are concentrated in five countries: United Kingdom, United States, Germany, China, and Spain. It is important to notice that more than 30% of projects and of capital investment announced in the tourism cluster between 2015 and 2019 occurred in 2019.

The major sub sector that has led tourism investments are consider traditional investments, with construction as the main driver for around 57% of total Greenfield investments from 2015 to 2019. As such, the trends in accommodation are around
the sustainability where multinational companies are investing in green, and clean energy matrix of their operations. According to the fDi intelligence of the Financial Times, investors are paying increasing attention to the social and environmental footprint
of the projects they assess in tourism. They seem willing to prioritize developments that lift communities and preserve ecosystems, as long as financial sustainability is also taken into account.

Finally, there is also an increasing number of non-traditional investments related to services around software technologies that include: Travel arrangement & reservation services, Internet publishing, web search among other, which represent around 32% of total investments considering investments between 2015 - 2019. This data invites to research more about investments in technology as a source of FDI in the tourism sector. The Travel Tech startups have been introducing innovations in the tourism ecosystem, and they are constantly changing business models attracting more investors.

The COVID-19 pandemic has made clear that sustainable tourism requires that sustainable investments are at the center of new solutions, and not just of traditional investments that promote and underpin economic growth and productivity. It has also highlighted the importance of non-traditional investments that enhance innovation through the creation and diffusion of new solutions to decarbonize the sector. To harness the advantages of investments, it is critical that governments promote policies as well as new investment vehicles to recover, retain and attract foreign direct investments. Only this way can we reimagine tourism and enhance the sector’s positive impact on people and planet as we accelerate the achievement of SDGs.

The UNWTO is developing a series of investment guidelines to understand and generate sustainable investments and promote innovations in the tourism ecosystem. If you are interested in the UNWTO’ reports and guidelines to understand, enable and mobilize tourism investments , we invite you to register to receive the our investment updates.

Please feel free to download the full report:

Tourism Invesment 2020

TOURISM INVESTMENT 2020  

TOURISM INVESTMENT 2018

TOURISM INVESTMENT 2019  

TOURISM INVESTMENT 2018

TOURISM INVESTMENT 2018  

If you have questions about the report, or need more specific information about tourism investments white us an email to [email protected]

If you want to receive news about tourism investments please register in the bottom bellow.

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    Green investments in the tourism industry are crucial as we move farther away from the pandemic, as many consumer preferences have shifted to become more eco-friendly. Environmentally friendly investments have been a hot topic of discussion in recent years, and now they get to live in the limelight thanks to World Tourism Day 2023.

  20. Green tourism (ecotourism)

    This page of the essay has 902 words. Download the full version above. Green tourism is related with carrying out environmental responsibility since these activities can help to lower the ecological footprint. The involvement of ecological footprint includes the lifestyle use of daily products, for example shampoo bottles, paper, lighting ...

  21. Essay on Tourism and the Environment

    Tourism is the act of visiting new places with religious and historical importance for recreation. Travelling helps people to interact with others, and gives the chance to expand knowledge and build strong overseas relations. Recently, there have been large number of persons who love visiting. Foreign investment is mostly done by tourisms.

  22. Tourism Investment Report 2020

    This could translate into a loss of 850 million to 1.1 billion international tourist arrivals and a fall of $910 billion to $1.2 trillion in export revenues. Although, the investment cycle remained strong throughout 2019, with tourism mobilizing $61.8bn in global FDI, which, in turn, created more than 135,000 jobs.

  23. Green Tourism Essay

    793 Words2 Pages. Recommended: ways that sustainable tourism might be achieved essay. Green tourism is a type of tourism promoted by operators who pay a special attention to the relationship between tourist activity and nature, adopting operational strategies in a spirit of harmony and respect. Tourism can become the main tool for territory's ...