best biography for instagram

10 Instagram Bio Ideas [FREE BIO GENERATOR + TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Table of Contents

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

Create. Schedule. Publish. Engage. Measure. Win.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

• What is your brand promise?
• How about your brand personality: Funny? Serious? Informative? Playful?
• What are your special skills?
• Are you a local business? National? Global?
• What makes your product or service unique?
• What is the first thing you want people to do after they visit your profile?

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

Instagram bio ideas generator

Please note:  This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third-party rights.

This Instagram bio generator is a web-based tool that takes a bit of information and transforms it into the perfect one-liner for your Instagram profile. It uses ChatGPT. But, like all good robots, it still needs a little human intervention to really knock it out of the park. So make sure to fill out all the inputs with as much detail as possible to get the best results. Like the list of ideas below, it’s a great tool to get inspiration for your final draft.

10 Instagram bio ideas

Want to write your Instagram bio from scratch but feeling a little stuck? Have no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

• Happiness depends upon ourselves – Aristotle
• We’re all born naked and the rest is drag – RuPaul
• Change will not come if we wait for some other person or some other time – Barack Obama
• I’d rather regret the things I’ve done than regret the things I haven’t done – Lucille Ball
• Imagination is more important than knowledge – Albert Einstein
• You miss 100% of the shots you don’t take – Wayne Gretzky
• Cherish forever what makes you unique, cuz you’re really a yawn if it goes – Bette Midler
• If you don’t like the road you’re walking, start paving another one – Dolly Parton
• Never let the fear of striking out keep you from playing the game – Babe Ruth
• I am a rich man – Cher
• You can be the lead in your own life – Kerry Washington
• When the whole world is silent, even one voice becomes powerful – Malala Yousafzai

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Hootbio to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

To get started with Hootbio, sign in to your Hootsuite account and navigate to the Create section of the dashboard. There, select Hootbio from the menu.

Note: Hootbio is available to Team, Business, and Enterprise plan Hootsuite users. If you are a Professional plan user, upgrade now to access this feature.

To build your Hootbio page, start with basic profile information:

• Profile name. This will show up as the heading at the top of your page.
• Profile description. This is the subtitle text located below your profile name.
• Profile picture. We recommend using an image aligned with the branding of your Instagram account to keep the look of your bio page familiar and on-brand.
• Your website. This is where you create a URL for your link in bio page. We will let you know if a URL has already been claimed by someone else.

Then, add your links. Every link has to include a URL and text that will be displayed on the button. You can also add images to links, but this feature is optional.

To change the order of links on your page, simply drag and drop them using the triple bar icon.

When you’re done, click Update in the top right corner of the page.

Try for free

You can also direct followers to your other social accounts — or your email inbox — using dedicated buttons.

Head to the Social section of the menu to set up links for Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, Messenger, and email .

To save your changes, click Update in the top right corner of the dashboard.

In the Design section, you can customize the design of your Hootbio page. Pick one of the recommended color themes, or customize your font, button, and background colors to make the page truly yours.

When you’re done — you guessed it — click Update in the top right corner of your screen.

That’s it! Your Hootbio page is ready. To start using it, copy the link displayed in the top right corner of the dashboard, and paste it into your Instagram and TikTok bios. You can update your bio whenever you need, but note that URL edits are restricted to once every six months.

Ready to build your own custom link in bio page? Sign up for a free 30-day Team plan trial now , and start converting your Instagram followers into online customers.

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7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

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Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying (unrelated, unfortunately).

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220+ Instagram Bio Ideas: How to Write the Perfect Bio

• March 4, 2024

In the digital age where first impressions are made in a split second, your Instagram bio stands as the gateway to your personal or brand identity online. It’s a small space with big potential, where the right words can set you apart, attract your target audience, and even convert followers into fans or customers. Crafting an engaging Instagram bio might seem straightforward, but it requires a thoughtful blend of creativity, clarity, and strategy. This is where the art of Instagram bio ideas comes into play. Whether you’re looking to refresh your personal profile or optimize a business account, discovering the perfect blend of words, emojis, and calls to action can transform your online presence.

Throughout this post, we’ll dive deep into over 220 Instagram bio ideas, exploring various styles and strategies to help you write a bio that not only captures attention but also embodies your essence or brand message effectively. From tips on making a strong first impression to creative ideas that resonate with different audiences, we’re here to guide you through crafting a bio that stands out in the vast sea of Instagram profiles. Let’s unlock the potential of your Instagram bio and turn it into a compelling introduction to your world.

Table of Contents

• 1.0.1 Key Components of an Instagram Bio
• 1.0.2 The Role of Emojis and Special Characters
• 1.1 Crafting Your Instagram Bio
• 2.0.1  Defining Your Purpose
• 2.0.2 Writing Tips for a Memorable Bio
• 3.0.1 For Personal Accounts
• 3.0.2 For Business Accounts
• 3.0.3  For Influencers and Public Figures
• 3.1 Making the Most of Your Bio-Space
• 4.0.1 For Personal Accounts
• 4.0.2 For Business Accounts
• 5.0.1 For Influencers and Public Figures
• 6.0.1 Utilizing the Link in Your Bio
• 6.0.2 Ideas for Contact Information and CTAs
• 6.0.3 Creative Uses of Emojis and Special Characters
• 6.0.4 Space-Saving Techniques
• 7.0.1 Personal Accounts
• 7.0.2 Business Accounts
• 7.0.3 Influencers and Public Figures
• 8 Tools and Resources for Crafting Your Bio
• 9 Common Mistakes to Avoid
• 11.0.1 How often should I update my Instagram bio?
• 11.0.2 What are the best practices for using emojis in my Instagram bio?
• 11.0.3 How can I incorporate a call to action (CTA) without sounding pushy in my Instagram bio?
• 11.0.4 Can I use the same bio across all my social media platforms?
• 11.0.5 How do I choose the right hashtags for my Instagram bio?
• 11.0.6 Is it important to include keywords in my Instagram bio for search optimization?
• 11.0.7 What should I do if I run out of space in my Instagram bio?

Understanding the Elements of a Great Instagram Bio

An Instagram bio is more than just a few words under your profile picture; it’s a crucial part of your online identity and a powerful tool for connecting with your audience. Whether you’re crafting a personal profile or a business account, understanding the key components of an engaging Instagram bio can significantly enhance your social media presence. Below, we’ll explore the essential elements of a great Instagram bio, providing insights and Instagram bio ideas to help you stand out.

Key Components of an Instagram Bio

1. Name and Username:  Your name and username are the first things people notice. While your username should be consistent with your brand and easy to search, your name field can be optimized with keywords or a variation of your name to make your profile more discoverable.

2. Bio Section:  This is where you tell your story. In 150 characters, you need to convey who you are, what you do, and what followers can expect from your page. It’s a good idea to include relevant keywords related to your niche here to improve visibility. For instance, if you’re a fitness enthusiast, incorporating terms like “fitness tips” or “health coach” can attract a targeted audience.

3. Website Link:  Instagram allows you to include one clickable link in your bio. This could be a link to your website, a landing page, or a link tree directing followers to multiple destinations. It’s a precious space for driving traffic from your Instagram profile to other platforms.

4. Contact Information:  For business accounts, Instagram provides the option to include contact buttons for email, phone, and directions. Making it easy for followers to reach out can enhance engagement and conversion rates.

5. Call to Action:  Encouraging visitors to take a specific action can be powerful. Whether it’s asking them to check out your latest blog post, sign up for a newsletter, or explore your product line, a clear call to action can guide your audience to engage more deeply with your brand.

The Role of Emojis and Special Characters

Incorporating emojis and special characters into your Instagram bio can make your profile more visually appealing and attention-grabbing. Emojis can break up text, highlight key points, and convey emotions or concepts in a fun and relatable way. However, it’s important to use them judiciously to maintain clarity and professionalism, especially for business accounts.

Emojis can also serve as bullet points or markers, leading the eye to your most important information, such as your contact details or unique selling points. Special characters, like stars or arrows, can add an extra layer of creativity and help your bio stand out in a crowded space.

Crafting Your Instagram Bio

Creating the perfect Instagram bio doesn’t have to be daunting. By understanding and leveraging these key elements, you can craft a bio that truly represents you or your brand and attracts your ideal audience. Remember, your Instagram bio is often the first impression you make on potential followers—it’s worth investing the time to get it right. With these Instagram bio ideas and tips, you’re well on your way to making a lasting impact on your visitors.

Crafting Your Bio

Crafting an Instagram bio that stands out requires a blend of creativity, strategy, and personal flair. This section will guide you through the steps to create a bio that not only reflects your personality or brand identity but also engages your target audience effectively. Keep the focus keyword [Instagram Bio Ideas] in mind as we explore how to write the perfect Instagram bio.

 Defining Your Purpose

Before you start drafting your bio, it’s crucial to understand the purpose behind your Instagram account. Are you looking to share personal stories and experiences, or are you aiming to promote a business or brand? Your purpose will significantly influence the tone and content of your bio.

• Personal Accounts : For personal accounts, your bio should reflect who you are and what interests you. It’s your chance to introduce yourself to potential followers and give them a reason to follow you.
• Professional Accounts : If you’re creating a bio for a business or professional account, focus on what your business does, the value it offers, and what sets it apart from competitors. Your bio should act as a concise elevator pitch that attracts your target customers.

Writing Tips for a Memorable Bio

Once you’ve defined the purpose of your Instagram account, consider these tips to craft a bio that captures attention:

• Conciseness is Key : Instagram bios have a 150-character limit, so it’s important to be succinct. Every word should serve a purpose, whether it’s conveying your personality or highlighting your brand’s unique selling proposition.
• Use Keywords : Incorporating relevant keywords into your bio can improve your account’s visibility in search results. Think about what your target audience might be searching for and include those keywords naturally in your bio.
• Show Your Personality : Whether it’s through humor, inspirational quotes, or a professional tone, make sure your bio reflects who you are or what your brand stands for. This authenticity can make your account more relatable and engaging.
• Regular Updates : Keep your bio fresh by updating it regularly. This could mean swapping out links, updating your accomplishments, or refreshing your call to action. Regular updates can keep your profile relevant and engaging for your followers.

Instagram Bio Ideas

For Personal Accounts

• Share a favorite quote that inspires you or describes your outlook on life.
• Include a brief list of your interests or hobbies to connect with like-minded followers.
• Use emojis creatively to highlight different aspects of your personality or lifestyle.

For Business Accounts

• Clearly state what your business does and the value it provides to customers.
• Use a branded hashtag to encourage user-generated content and engagement.
• Include a call to action, such as “Shop now” or “Click the link to learn more,” to direct followers to your website or store.

 For Influencers and Public Figures

• Highlight your area of expertise or the main focus of your content to establish credibility.
• Share a personal mantra or mission statement that resonates with your audience.
• Encourage followers to take specific actions, like “DM for collaborations” or “Subscribe for more tips.”

Making the Most of Your Bio-Space

Maximizing the limited space of an Instagram bio requires creativity and strategic planning. Here are some ideas to make every character count:

• Link in Bio : Use this space wisely to direct followers to your website, latest blog post, or curated landing page with multiple links.
• Contact Information : If your account is business-oriented, include a direct way for customers to contact you, such as an email address or phone number.
• Emojis and Special Characters : Use these sparingly to break up text, highlight key points, or replace words, saving space and adding a visual element to your bio.

Crafting the perfect Instagram bio can be a game-changer for your profile. It’s the first thing people notice, and it can tell them who you are, what you love, or what your business is about in just a few words. Here, we present over 220+ Instagram bio ideas categorized by personal accounts, business accounts, and influencers/public figures to spark your creativity and help you stand out.

• ” Swipe left to know more about me.”
• “Recovering chocolate addict “
• “I practice what I post ✨”
• “A day in the life of [Your Name]: Eat, sleep, create, repeat “
• “Be a flamingo in a flock of pigeons “
• “Living my dreams instead of my fears “
• “Be the change you wish to see in the world “
• “Dream big, work hard, stay focused, and surround yourself with good people “
• “Inhale confidence, exhale doubt “
• ” Artist | Photographer | Explorer”
• “Life is short. Make every outfit count. “
• ” Strumming my way through life”
• ” Book lover | Tea enthusiast | Plant caretaker”

Personal (Monthly)

• “Empowering creatives worldwide | [Your Brand]”
• “Innovating the future | [Your Company] Official”
• “Your one-stop shop for all things [niche] ️”
• ” Fashion that speaks your style | Worldwide shipping”
• “Transforming your home into a haven | Shop our collection”
• “Crafting memorable experiences through our events | Contact us”
• “Join our community #BrandTribe”
• “Share your moments with us using #My[Brand]Story”
• “We love seeing our products in action! Tag us or use #Experience[Brand]”

For Influencers and Public Figures

• “[Your Profession] | Author | Speaker”
• “Helping you [solve a problem] one post at a time”
• ” Featured in [Publication] | Award-winning [Profession]”
• “Passionate about making a difference ✨ | Let’s inspire each other”
• “Sharing my journey to inspire yours ️”
• “On a mission to empower and uplift “
• “Click the link below to join our movement “
• ” DM me for collaborations and inquiries”
• “Subscribe for daily inspiration and positivity ➡️”

These Instagram bio ideas are designed to provide a starting point for crafting your unique bio. Whether you’re looking to inject humor, share your passions, or professionally represent your brand, the right bio can significantly enhance your Instagram presence. Remember, your bio doesn’t have to be static. Experiment with different phrases, calls to action, and emojis to see what resonates most with your audience.

Making the Most of Your Bio Space

Maximizing the limited space in your Instagram bio is crucial for making a strong first impression. Here are strategies and Instagram bio ideas to ensure you’re effectively utilizing every character.

Utilizing the Link in Your Bio

The only place Instagram allows you to post a clickable link is in your bio, making it a valuable resource. Consider the following options:

• Linktree or similar services:  Use these tools to create a landing page with multiple links, directing followers to various content, products, or services.
• Customized landing pages:  Create a page on your website specifically for Instagram followers, offering a personalized experience.

Ideas for Contact Information and CTAs

Your Instagram bio should also include a way for followers to contact you or take the next step. Here are some ideas:

• Direct contact method:  ” Email us at [email protected] ”
• Encourage direct messages:  “DM us for collaborations!”
• Call to action for a link:  “Click the link below to learn more!”

Creative Uses of Emojis and Special Characters

Emojis and special characters can break up text, making your bio more visually appealing and easier to read. Here are some Instagram bio ideas that incorporate these elements effectively:

• Highlighting key points:  Use arrows (➡️) or pointers () to draw attention to your link or CTA.
• Showing personality or interests:  Incorporate relevant emojis that reflect your personality or business ( for artists, for tech professionals).
• Organizing information:  Use bullet points (•) or stars (✨) to separate different pieces of information neatly.

Space-Saving Techniques

To make the most out of your Instagram bio space, consider these tips:

• Abbreviations and acronyms:  Use well-known abbreviations (e.g., “FAQs” instead of “Frequently Asked Questions”) to save space.
• Concise language:  Eliminate unnecessary words and get straight to the point.
• Vertical spacing:  Break up information into short, readable lines to improve clarity and readability.

By thoughtfully crafting your Instagram bio with these Instagram bio ideas, you can effectively communicate your message, engage your audience, and encourage them to take action, all within the limited space provided.

Examples of Great Instagram Bios

In this section, we delve into real-world examples of outstanding Instagram bios across various niches. Each example demonstrates how creativity, clarity, and strategic use of elements like emojis and calls to action (CTAs) can make a bio stand out. Understanding why these Instagram bios work will help you gather inspiration and craft your own using these Instagram bio ideas.

Personal Accounts

Business accounts, influencers and public figures.

These examples showcase how effectively crafted Instagram bios can encapsulate an individual’s or brand’s essence, communicate value, and engage the target audience. Whether through the strategic use of emojis, clear value propositions, or calls to action, these Instagram bio ideas serve as a valuable inspiration for anyone looking to elevate their Instagram presence.

Tools and Resources for Crafting Your Bio

Creating an impactful Instagram bio requires a blend of creativity, strategy, and the right tools. Below, we’ve compiled a list of resources that can help you brainstorm, write, and refine your Instagram bio ideas. Whether you’re looking to inject personality, professionalism, or pizzazz into your profile, these tools are designed to make the process smoother and more effective. Among these, OnlySocial stands out as a particularly useful tool for those looking to enhance their social media presence.

Incorporating the right keywords into your Instagram bio is crucial for improving its visibility and making it more discoverable to your target audience. Using tools like Keyword Tool can aid in identifying which terms are most relevant to your niche, enhancing your bio’s SEO. OnlySocial, in particular, offers specialized features for those keen on mastering their social media game, providing tailored suggestions that align with current trends and audience preferences.

These tools, when used collectively, can significantly elevate the quality and effectiveness of your Instagram bio, ensuring it resonates with your audience and accurately reflects your brand or personal identity. Remember, the goal is to make your bio as engaging and informative as possible, so feel free to experiment with different tools and approaches until you find the perfect mix for your Instagram profile.

Common Mistakes to Avoid

When crafting your Instagram bio, steering clear of certain pitfalls can make the difference between a profile that pops and one that flops. Here are some common mistakes to avoid, ensuring your bio stands out for all the right reasons:

Avoiding these common mistakes can significantly enhance the effectiveness of your Instagram bio, making it a powerful tool for engagement and discovery. Keep these tips in mind to ensure your bio serves as an inviting gateway to your profile, capturing the essence of who you are or what your brand stands for.

Leverage OnlySocial’s Post Planning and Scheduling feature to streamline your Instagram presence. This tool allows for unlimited posting across all social networks and the management of unlimited social profiles. Perfect for keeping your content consistent and engaging, it’s an essential asset for maximizing online impact. Take advantage of a commitment-free 7-day trial today.

Frequently Asked Questions

How often should i update my instagram bio.

Updating your Instagram bio regularly is a great practice, especially if you have new achievements, links, or Instagram bio ideas to share. While there’s no set frequency, consider revisiting your bio every 3-6 months or whenever there’s a significant change in your personal life or business that you’d like to highlight.

What are the best practices for using emojis in my Instagram bio?

Emojis can make your bio more visually appealing and can help convey your personality or brand tone effectively. Best practices include:

• Choosing emojis that align with your message or industry.
• Using them sparingly to enhance, not overwhelm, your text.
• Ensuring they are universally understood to maintain clarity for your audience.

How can I incorporate a call to action (CTA) without sounding pushy in my Instagram bio?

A CTA is crucial for guiding your followers on what to do next, whether it’s visiting your website, booking an appointment, or checking out your latest post. To incorporate a CTA without sounding pushy, keep it simple, friendly, and direct. Use inviting language, like “Visit our website for more!” or “Click the link to discover!” This approach integrates seamlessly with your Instagram bio ideas, making the action feel natural rather than forced.

Can I use the same bio across all my social media platforms?

While consistency in branding across platforms is important, it’s also beneficial to tailor your bio to fit the unique features and audience of each platform. What works as an Instagram bio might not fit the character limit or tone of Twitter or LinkedIn. However, the core message and Instagram bio ideas can remain consistent, with slight adjustments to cater to each platform’s audience and format.

How do I choose the right hashtags for my Instagram bio?

Incorporating hashtags into your Instagram bio can increase your discoverability but choose them wisely. Opt for 1-2 relevant hashtags that closely align with your brand, location, or industry. Avoid overly popular hashtags as they may not effectively target your desired audience. Instead, focus on niche or branded hashtags that speak directly to those interested in your specific Instagram bio ideas.

Is it important to include keywords in my Instagram bio for search optimization?

Yes, including relevant keywords in your Instagram bio can improve your profile’s visibility in search results. Identify keywords that your target audience might use to find content related to your niche or industry. Incorporate these keywords naturally into your bio description to make it easier for users to discover your profile when searching for those terms.

What should I do if I run out of space in my Instagram bio?

Instagram bios have a limit of 150 characters, so space is precious. If you’re running out of space, prioritize the most important information: who you are, what you do, and how to contact you or take the next step (CTA). Use emojis judiciously as they can save space and convey messages succinctly. Consider using a link in bio tool to direct followers to a page with more detailed information, links, or resources.

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100+ Instagram Bio Ideas + 7 Tips To Level Up Your Profile

Found an interesting reel while scrolling? You tap into the profile and read out their bio!

Well, you are not alone in judging somebody by their Instagram bio. It has the potential to make or break your brand image, especially if you are starting out or a lesser-known business. 

It’s your dwelling space where you get just a few characters to build that first contact point with your leads. The most common bios will include a quick one-liner and, thanks to the latest updates, a crowd of up to 5 links. 

It might not come as a surprise, but as per Influencer Club stats , profiles with less than 5000 followers on Instagram account for 77% of all link-in-bio users.  

But there are more ways (some you might know about) to be creative than just pouring in all your links. 

And that’s precisely what we’ll be discussing at length here. This blog will guide you through a perfect makeover for your Instagram bio with idea templates, tips, and tricks. 

Buckle your seat belts as we start! 

Table of Contents

• What is an Instagram bio?

What makes a good bio on Instagram?

Aesthetic bios for instagram, business bio ideas for instagram , cool instagram bios, creative instagram bios, cute instagram bios, instagram bio with emojis, funny bio ideas for instagram , quotes for instagram bio, short instagram bio, instagram bio for boys, instagram bio for girls, 7 tips to level up your bio on instagram, 5 instagram bio tricks you might not know , final words, 1. can i change my instagram bio, 2. what is the character limit for an instagram bio, 3. can i include clickable links or hashtags in my instagram bio, what is an instagram bio .

To start with the very basics, an Instagram bio is a brief description of your account that appears at the top of your profile page, right next to your profile picture.

It plays a crucial role in attracting and convincing users to follow you. In the marketing world, your Instagram bio is a snapshot of your brand and a way to showcase your identity and purpose.

That’s why it’s even more important to craft a compelling Instagram bio that is concise, easy to read, and informative. That being said, you can also inject some fun and creativity into it. 

Emojis and jokes are fair game, even for professionals on the platform and they can be cleverly used to illustrate the lighter side of AI and its benefits in everyday contexts.. So don’t hold back on that and use them to convey what you do and persuade users to follow you.

But enough of the to-dos; let’s check if your existing bio is good enough. 

Before revamping your existing bio, ask yourself these questions and see if you can answer them:

• What is your brand promise?
• What is the personality of your brand— Funny? Serious? Informative? Playful? Witty?  Sarcastic? 
• What are your unique skills or offerings?
• Are you a local, national, or global business?
• What sets your product or service apart from others?
• What action do you want users to take after visiting your profile?

Moreover, the most crucial part is to include a clear and compelling call to action in your bio. This call to action can vary depending on your goals. For example, to build your Instagram following, you can ask visitors to press the follow button or share their photos using a branded hashtag. 

If you have other conversion objectives, such as directing users to buy products, go to your landing page , like your Facebook page, following you on TikTok, or signing up for your digital newsletter, you can include appropriate instructions and links in your bio.

Now that you are well-equipped with the basics let’s move to the showstopper section of this blog!

100+ Instagram bio ideas that you can steal right away

1. Lover of all things minimalist and monochrome 

2. Spreading positivity one photo at a time 

3. Creating a beautiful life from the inside out 

4. Wanderlust and city dust 

5. Capturing moments and memories 

6. Living in the moment and chasing adventures 

7. Fueled by coffee and good vibes 

8. Fashion enthusiast on a budget 

9. Aesthetic junkie and design lover 

10. Living simply and chasing dreams

11. Providing innovative solutions for your business needs 

12. Connecting like-minded individuals from around the world 

13. Your one-stop-shop for all of your professional needs 

14. Empowering entrepreneurs to achieve their dreams 

15. Helping businesses thrive in the hustle era

16. Bringing your vision to life 

17. Inspiring change and growth in the business world 

18. Expert insights and guidance for your company 

19. Putting your business on the fast track to success 

20. Helping you break through the noise and stand out 

21. Curator of All Things Beautiful and Extraordinary 

22. Spreading Positivity, One Post at a Time

23. Creating Art that Speaks Louder than Words 

24. Igniting Minds, Inspiring Change

25. Chasing Dreams, Capturing Moments

26. Adventurer. Explorer. Storyteller. Join the Journey!

27. Adding a Spark of Fun and Excitement to Your Day!

28. Embracing the Beauty of Simplicity and Minimalism

29. Life’s a Canvas, Paint it Bright!

30. Unleashing Creativity, One Post at a Time

31. Living my best life, one adventure at a time

32. Creating my masterpiece, one brushstroke at a time 

33. Spreading positivity like confetti

34. Capturing moments that make me come alive

35. Advocating for a sustainable and stylish lifestyle 

36. Dancing through life with passion and purpose 

37. Writing my way through dreams and realities 

38. Embracing my inner power to brighten each day

39. Chasing sunsets and dreams, one step at a time

40. Creating magic with pixels and imagination

41. Unicorns, rainbows, and everything whimsical

42. Spreading rainbows of happiness everywhere I go!

43. Living life with a smile as my compass! 

44. Ice cream lover, chasing sweet moments and pure joy! 

45. Believer in love, magic, and happily-ever-afters! 

46. Radiating sunshine and warmth, even on cloudy days!

47. Creating a world where dreams are born, and laughter never ends!

48. Bringing sunshine and blooming flowers to your feed! 

49. Spreading tiny acts of love and big doses of cuteness! 

50. Chasing dreams and sprinkling sweetness along the way!

51. 🌟 Dreamer with my head in the clouds ☁️ | Lover of all things creative 🎨 | Dancing through life with a smile on my face 💃

52. 🌸 Spreading positivity like confetti ✨ | Coffee addict ☕️ | Crafting a life full of love and laughter ❤️

53. 📚 Reading enthusiast 📖 | Wanderlust soul with a passport always ready ✈️ | Chasing sunsets and dreams 🌅

54. 🌻 Sunflower child ☀️ | Adventure seeker ✨ | Embracing the beauty of nature and finding joy in the simple things 🌸

55. 🌙 Moon lover 🌙 | Music junkie 🎶 | Living life by following my heart and embracing the magic around me ✨

56. 💫 Dreamer with a wild imagination | Coffee lover in search of the perfect brew ☕️ | Spreading love and good vibes wherever I go ❤️

57. 🍕 Pizza obsessed 🍕 | Travel enthusiast ready to explore the world 🌍 | Capturing memories one click at a time 📸

58. 🎨 Art lover with a passion for creativity 🖌️ | Living a life painted with colors of joy and inspiration 🌈

59. 🌻 Flower child with a free spirit 🌸 | Spreading kindness like confetti ✨ | Embracing the journey and finding beauty in every moment 🌟

60. 🌈 Advocate for love and equality 🌈 | Dreaming of a world where everyone feels accepted and celebrated ❤️

61. Amateur comedian trying to make people laugh!

62. Living life like it’s one big improv show

63. King/Queen of witty comebacks 👑 

64. Making awkward situations even more awkward 

65. Embracing my inner child while adulting poorly

66. Turning everyday situations into hilarious stories

67. Awkwardly posing for the perfect picture every time

68. Avoiding adulting one episode at a time

69. Living a life fueled by nachos and laughter

70. In a love-hate relationship with my gym membership

71. The best way to predict the future is to create it.

72. Life is a journey, and if you fall in love with the journey, you will be in love forever.

73. Be yourself; everyone else is already taken.

74. Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.

75. In a world where you can be anything, be kind.

76. Believe in your flyness, conquer your shyness.

77. Life is short, make every hair flip count.

78. Life is a party, dress like it.

79. Be a voice, not an echo. 

80. It does not matter how slowly you go as long as you do not stop.

81. Less talking, more doing. 

82. Inhale confidence, exhale doubt.

83. Happiness is homemade.

84. Good vibes only. 

85. Living in the moment and loving it.

86. Making every day count.

87. One step at a time.

88. Wandering soul with a camera in hand.

89. Creating my story.

90. Living life unapologetically.

91. Living life with no regrets, only lessons.

92. Playing by my own rules.

93. Conquer your fears, live your dreams.

94. Creating my destiny, one day at a time.

95. Striving for greatness in everything I do.

96. Embracing challenges and pushing my limits.

97. Living life with passion and purpose.

98. Taking risks and reaping rewards.

99. Breaking the mold.

100. Strong mind, kind heart, humble soul.

101. Creating my fairy tale.

102. Chasing sunsets and dreams.

103. Sparkling my way through life.

104. Happy girls are the prettiest.

105. Living life fearlessly and fiercely.

106. Hustlin’ for that dream life.

107. Strong, independent, and unapologetically me.

108. Leave a little sparkle wherever you go.

109. Queen of my own castle.

110. Head in the clouds, feet on the ground.

Want some tips to craft your unique bio? Here are 7 expert tips with examples to begin with: 

1. Craft a compelling Instagram bio: Make it brief, make it great. Your bio should show what your brand does and why it’s first-rate.

2. Optimize your username and name: Keep it iconic and memorable. If your name’s wordy, make the username simple and palatable.

3. Use a high-quality profile photo: Your cover photo showcases your biz. Good resolution, exposure – it’s the key to the fizz!

4. Write an engaging bio copy: Your bio should be unique and snappy. Wow them with words – content is king, so make it happy!

5. Utilize bio links effectively: Leave nothing to chance, give it direction. The URL in your bio can lead to conversion.

6. Specify your brand category: Don’t wax philosophical, be clear. Opt for the right category – it’ll help your brand steer.

7. Implement call-to-action and contact buttons: Your profile should point ’em the way. Action buttons – no need to delay!

Follow these tips and your profile will shine, make sure to test and refine. With every like, comment, and click, you’ll be on your way to the Instagram pick!

And we couldn’t complete this blog without revealing our favorite tricks. Here are 5 Instagram bio tricks that you might not know:

1. Use line breaks: Instagram doesn’t allow line breaks in the bio field, but you can bypass it by typing your bio in a note-taking app with line breaks and then copy-pasting it into your bio. This will provide a visually appealing and organized bio.

2. Emojis for bullet points: Emojis can be used as bullet points to make your bio more visually appealing and organized. Use emojis that align with your brand or showcase your personality.

3. Highlight keywords with hashtags: Choose a few keywords related to your brand or niche and turn them into hashtags within your bio. This helps users easily identify your key focus areas and enhances discoverability.

4. Tag other accounts: If you’re collaborating with other brands or influencers, you can mention and tag their Instagram handles in your bio. This not only shows your association but also helps drive traffic to their profiles.

5. Utilize the @mention feature: Use the @mention feature to highlight user-generated content or testimonials in your bio. This adds social proof and credibility to your brand.

Bonus: Use font generators such as “LingoJam” or “Cool Fancy Text Generator”, that allow you to convert your regular text into different font styles.

Crafting an impactful Instagram bio is crucial for maintaining the interest of your audience and establishing your brand’s presence. Your bio is often the first impression people get of your business on Instagram, so it’s important to make it attention-grabbing and informative.

We’ve covered essential elements to include in your Instagram bio, such as your username, profile photo, bio copy, bio links, category, and call-to-action buttons. By optimizing each of these elements, you can effectively convey your brand’s personality, highlight your offerings, and encourage users to take action.

To take your Instagram bio to the next level and gain valuable insights into your Instagram profile’s performance, we recommend using Keyhole’s Instagram profile analytics. Keyhole provides in-depth analytics and metrics to help you track your bio’s effectiveness, understand your audience, and make data-driven decisions to enhance your Instagram strategy.

Don’t just settle for a basic bio; leverage Keyhole’s Instagram analytics to optimize and elevate your Instagram presence truly. Give it a try today and unlock the power of data to fuel your Instagram success.

Remember, your Instagram bio is the gateway to your brand on the platform, so make it count with Keyhole’s Instagram analytics. Start optimizing your bio today and see the difference it can make in growing your brand on Instagram.

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Frequently Asked Questions

Yes, you can edit your Instagram bio at any time. Simply go to your profile, click on "Edit Profile," and you'll be able to make changes to your bio, including adding or removing text, emojis, and links.

Instagram allows up to 150 characters in the bio section, including spaces and emojis. It's important to be concise and make every word count to communicate your message effectively.

Yes, you can include one clickable link in your Instagram bio that leads users to an external website or landing page. As for hashtags, they can be added to your bio, but they are not clickable. However, you can use hashtags strategically in your bio to describe your account or brand.

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50 Instagram Bio Ideas That Grab Attention

Check out 50 Instagram bio ideas that make viewers laugh, reflect, or feel inspired. Learn why creating a standout bio matters and tips to follow.

Describing yourself in your Instagram profile in 150 characters may feel impossible — but having a clever bio is one of the best ways to tell people who you are and what you do.  

Luckily, there’s plenty of inspiration out there for what to put in an Instagram bio and you can easily make any of these ideas your own. Here are 50 Instagram bio ideas to get you started.

What’s an Instagram Bio?

An Instagram bio is a small amount of text — up to 150 characters — that describes your profile and provides details about you or your brand. For example, if you’re running a travel account, your bio might include the flag of the countries you’re visiting and related hashtags like #wanderlust. Additionally, you can show off your humorous side, explain what your account does, or call people to action with a phrase like, “Follow me for more crafting tips.” 

You can find someone’s Instagram bio underneath their profile picture, follower count, and display name but above any included links and their grid.

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3 Tips for Creating a Good Instagram Bio

Writing an effective Instagram bio is an opportunity to be creative and have a little fun. As you draft ideas, use the following tips to make the best bio possible:

1. Be Yourself

Your Instagram bio should describe you and your content. While there are many excellent formats you could copy and paste into your profile, they may not be authentic to who you are. The goal is to show why your account is unique, so make sure your bio is, too.

Before crafting a bio, try writing down keywords that describe your personality, interests, and content. This narrows down the topics you might want to cover (or avoid). From there, try using Captions’ AI Script feature to brainstorm. This tool generates ideas for you. All you have to do is describe what you want, generate some text, and generate more until you’re satisfied with the results.

2. Cross-Promote Yourself

You may have other accounts, like a TikTok account, a YouTube channel, or even other Instagram profiles. Let followers know about these spaces by dropping a reference in your bio. It’s the perfect opportunity to cross-promote yourself (which means using one of your online profiles to plug others) to let users know where they can find more of your content. 

If you’re trying to grow your following across different platforms — or even monetize your social media presence — driving traffic to your other social media accounts can help you quickly build a larger audience. Use your bio to tell people where else they can find you on other platforms. 

For other Instagram profiles, you can type @accountname and the handle will be clickable, letting users navigate right to that profile. Then, for other platforms, you can add a clickable link to a website in your Instagram header so people can easily navigate to another account, website, or blog. The link isn’t technically part of your bio or character count, letting you cross-promote without using valuable characters. 

3. Use emojis

Emojis are visually appealing and space-saving — two elements that your Instagram bio needs. An idea that might take several words to describe, like “My dream is to travel the world,” can be summed up with a thought bubble, plane, and globe emoji, like this: 💭✈️🌏. These images elevate the aesthetics of your bio because they break up text and give the space a pop of color while helping you say more with less.

50 of the Best Instagram Bio Examples 

Instagram bios should represent you and your content, but that doesn’t mean you have to come up with a completely new idea. There are plenty of great quotes and well-known one-liners that you can copy and paste into your Instagram bio before adding a personal spin. Here are 50 Instagram bio ideas to use as-is on your profile or modify as you wish.

Funny Instagram Bios

Getting a laugh can show followers your sense of humor. The following funny bios will make a great first impression on page visitors.

• Living vicariously through myself.
• Analog at birth, digital by design.
• When nothing goes right, go left. 
• Too busy to update this bio.
• Are we best friends yet?
• All of my jokes land… somewhere.
• I need two six-month vacations this year.
• You had me at ice cream.
• A balanced diet is a coffee in each hand.
• Instagram bio currently loading. 
• Catch flights, not feelings.
• I wish my wallet came with free refills.
• If you want tea, follow me.
• Life isn’t perfect, but your photos can be.

Instagram Bio Quotes

Celebrities and public figures have said insightful things for hundreds of years, so dig into the archives for a motivating quote for your bio. Just remember to credit the author. 

• “Just be yourself — there is no one better.” – Taylor Swift
• “The road to success is always under construction.” – Lily Tomlin
• “Lose your dreams, and you will lose your mind.” – The Rolling Stones
• “Happiness depends upon ourselves.” – Aristotle
• “Believe you can, and you’re halfway there.” – Teddy Roosevelt
• “I’d rather regret the things I’ve done than regret the things I haven’t done.” – Lucille Ball
• “You are not a drop in the ocean. You are the entire ocean in a drop.” – Rumi
• “Nothing can dim the light which shines from within.” – Maya Angelou
• “Never dull your shine for somebody else.” – Tyra Banks
• “Never apologize for what you feel. It’s like saying sorry for being real.” – Lil Wayne
• “You become what you believe.” – Oprah Winfrey
• “Imagination is more important than knowledge.” – Albert Einstein
• “You miss 100% of the shots you don’t take.” – Wayne Gretzky
• “‘You miss 100% of the shots you don’t take.’ – Wayne Gretzky” – Michael Scott

Cute Bios for Instagram

Strike the perfect balance between witty and approachable with these cute bio examples.

• Don’t hide from the magic within.
• Simplicity is the key to happiness.
• Turn can'ts into cans and dreams into plans.
• Having the time of my life.
• Eat. Sleep. Create.
• These are the days we live for.
• Travel far enough, and you’ll meet yourself.
• Don’t grow up. It’s a trap!
• Life has no GPS, so I'm making my own path.
• Just keep swimming.
• Always practice what you post.

Short Bios for Instagram

Sometimes, a short bio is most impactful. You can tell the world a lot about you in a creative word or brief phrase. Here are a few excellent options. 

• A human. Being.
• This is me. 
• Stay weird. 
• Wanderlust.
• Life’s a dream.
• Making history. 
• Simple but significant.
• Unforgettable.

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3 pro instagram bio hacks .

While the words you choose for your bio line make an impact, you can increase their power and their aesthetics with a few pro tips. Here are three Instagram bio hacks to help you stand out:

• Use special fonts — There are third-party apps that let you change the font of any text and copy and paste it elsewhere. Using a unique font, like bold lettering or cursive, gives your profile a different look from those with the default Instagram typeface, helping you stand out.

• Use an Instagram bio template or generator — If you’re stuck for Inspiration, use a bio generator to help you write a snappy text that meets Instagram’s character restriction. Captions’ AI Script is a great option that can give you dozens of ideas in seconds.   ‍
• Share your pronouns — Instagram profiles allow you to add your pronouns next to your name without using up your bio’s character count. Once you add them, anyone who starts a conversation with you will know how to address you correctly, helping make Instagram a more inclusive and respectful place.

Need More Inspiration? Captions Can Help

Your bio is one of the first things on your profile, so it should represent you and your account in just a few words. With Captions’ AI Script generator, you can find new ideas quickly. Whether you have writer’s block or just want more options to choose from, let Captions do the brainstorming — and when you find the right idea for your bio, you can tweak it until you find the perfect one for you.

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200+ Instagram Bio Ideas You Can Copy and Paste (2024)

An Instagram bio is all about making a strong first impression. 

Most people decide whether to follow (or ignore) an account based on your bio.

If your Instagram bio is enticing, someone might decide to engage with your content or follow your account. If it isn’t, you might lose their interest. 

In this article, we’ll look at some cool Instagram bio ideas that you can literally copy and paste into your profile. You’ll also learn how an Instagram bio works, how to write one, and some cool Instagram bio tricks.

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What is an Instagram bio?

An Instagram bio is the small area under your username, where you can share some details about yourself or your brand. Your Instagram bio can include a brief self- or brand description, contact information, emojis, branded hashtag, and more. 

Here’s an example of one of the best bios on Instagram, by Sabrina Phillip . 

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Sabrina’s Instagram bio is powerful. The first line tells you what she does: “I help women make millions online.” 

The second line highlights her roles: “speaker, podcaster, multiple-7-figure CEO.” 

The third line adds a personal touch: “dog mom to @thescottishdoodles.” 

The fourth line talks about her additional interest: “travel writer @sabrinainscotland.” 

And the last line is her CTA, directing you to her webpage at www.liinks.co/sabrinamphilipp . 

She also includes emojis to make the text more eye-catching. 

If you’re looking for Instagram bio ideas that balance professional accomplishments with personal interests, Sabrina’s profile is a great example.

What makes a good Instagram bio?

You can write your Instagram bio any way you want. However, it’s best to apply tried-and-tested Instagram bio tips:

1. Describe your personal brand

The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her personal brand. In the first line of her bio she writes, “Actor/Rapper/Singer/Producer.” When people visit her fan page, they’ll learn that she’s not just an actor and may check out her other gigs to learn more about her. 

Plus, that little blue verification mark appears on her page, so people instantly recognize her account's authenticity when they visit. A key takeaway from her profile is that you can hook people even with a short Instagram bio.

2. Highlight your interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example, Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram account is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

When you see the word “gratitude” thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

Many of her Instagram posts include pictures of her living life, traveling, and having fun, which makes her interesting. Her 2.6 million followers likely agree. 

The best bio will always be the one that’s easy to read and highlights your key passions.

3. Share your contact information 

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like, “For business enquiries, email [email protected] .” You can also direct people to your DM for sending messages. 

The app company A Color Story includes its email address in its Instagram bio for easy communication. This simplifies the way followers and potential collaborators can get in touch with the business.

4. Add a call to action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: You’ve got one link that you can include for users to click on. So throw in a request to “Sign up for my course,” “Check out my latest blog post,” or “Shop the hottest fashion products now.” 

Tony Robbins’ Instagram bio example includes the CTA “⬇️ Podcast.” The arrow emoji points down to the link to get some extra attention.

200+ best Instagram bio ideas for standing out

Cool Instagram bios

• The best things come from living outside of your comfort zone
• Here’s my story for the history books
• I’m a cupcake in search of her stud muffin
• In a world where you can be anyone, be yourself
• Success is in my veins
• Yup, I’m just another Instagram influencer
• Scratch here ▒▒▒▒▒▒▒▒▒▒ to unveil my secret bio.
• No, this isn’t a dream. This is my reality.
• What should I put here?
• Welcome to my world

Good Instagram bio

• Simplicity is the key to happiness
• If I was a writer, I’d have a better Instagram bio quote
• You can’t become the best without first being the worst
• In a world of worriers, be the warrior
• It won’t be easy, but always try to do what’s right
• She turned her can’ts into cans and her dreams into plans
• Life is what happens to you while you scroll through Instagram
• A day in the life of me: Eat avocado toast, post Instagram videos , read Instagram comments
• It’s my time to step into the spotlight. I’ve earned it.
• I practice what I post

Creative Instagram bio ideas

• Dreams 👉 Goals
• If “love is in the air,” why is the air so polluted?
• It took me __ years to look like this
• Currently saying yes to new adventures
• I’m hurt, but I still smile. That’s my life.
• Midnight snacker 🌝
• Everyone else was taken, so this is me
• Recovering cake addict 🎂
• I make money in my sleep 🛌
• People call me Sara, but you can call me tonight 😉

Instagram bios emoji

• Welcome to my 👑dom
• 👇 Check out my latest blog post 👇
• 🐦: (twitter handle) 👻: (snapchat handle) 🎥: (youtube handle)
• Traveler ✈️ Book Lover 📖 Obsessed with tacos 🌮
• We love all animals 🐶 and donate a percentage of sales to marine life 🐠
• Cancer survivor 🎗️
• Personal Trainer 💪 Dancer 💃 Meditator 🧘
• Currently hanging out in 🇵🇹
• ❤️ Lover, not a fighter, spreading ✌️all over the 🌎
• Entrepreneur ➕ Globetrotter ➕ Motivational Speaker

Best Instagram bio to get followers

• Follow Me To Greatness
• Follow me and I’ll follow back
• Thank you, come again 
• Don’t know what to do? You can start by hitting that follow button.
• Follow my [adjective] story
• Click the follow button to be part of my [adjective] journey
• Wanna know my story? Press that follow button.
• I’m on my journey. Join me by following along.
• Follow me then follow the link below!
• Pls follow us on Instagram
• My story will inspire you, so be sure to hit that follow button
• Follow me to get a behind the scenes look at my life
• Follow along to witness history in the making

Great Instagram bios

• 🍂🍃Falling for you 🍂🍃
• ☕Stressed, blessed, and coffee obsessed ☕
• Having the time of my life ⏰🎉
• Looking at the world through 🌹colored glasses
• I’m sweet like honey 🍯
• 🌟Sending my selfies to NASA because I’m a star 🌟
• Please cancel my subscription to your issues
• Status Update: Currently hungry 🍔🍟🌭🌮🥗🍪
• Kanye attitude with Drake feelings 😭
• Don’t study me. You won’t graduate 🎓

Instagram bio puns

• They call me Febreze because I’m so fresh
• Don’t kale my vibe
• Follow my Instagram or I’m nacho friend anymore
• I believe in bee-ing myself
• My Instagram account is very a-peel-ing
• Seas the day
• I like to stop and smell the ros é
• I’m pawsome and currently having a purrfect day
• Spending my days in a well so I can say they’ve been well spent
• Artists never retire, they withdraw instead
• I’ve been told “You are what you eat.” Guess I ate a sexy beast this morning.
• My name ain’t Mary, but I’m still poppin’

Simple Instagram bio ideas

• I’m the exception
• Simple but significant
• Doing better
• Rollin’ with the homies
• Livin’ a little
• Pretty & Profitable
• Life is beautiful
• Glitter is the only option
• Anything but predictable
• I see beauty in everything
• Goal: bigger smile

Funny Instagram bio ideas

• I apologize for anything I post while hungry
• Humble, with just a hint of Kanye
• I’d rather steal your dessert than your boyfriend
• Sassy, classy, with a touch of badassy
• One day, I hope to become a grown up
• Used to think I was a tad indecisive, but now I’m not quite sure
• Life is short so I’m smiling while I’ve still got all my teeth
• My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
• Relationship status: Netflix and ice cream
• The bags under my eyes are Chanel
• Instagram bio currently loading
• I’m actually not funny. I’m just really mean, but people always think I’m joking.
• I’m a social media guru. No, really, I am.

Cute Instagram bio ideas

• So many of my smiles are because of you
• All your dreams can come true, and I’ll make sure of it
• Live in the sunshine where you belong
• My life is better than my daydreams
• Sprinkling kindness everywhere I go
• I love my followers more than life itself
• Don’t regret the opportunities you were too afraid to take
• Sometimes we could always use a little magic—don’t hide the magic within you
• Every day might not be a good day but there is good in every day
• So grateful to be sharing my world with you

Instagram bio ideas for boys

• Living life on my own terms
• I don’t care what people think of me. This is me in rawest form.
• I’d rather be hated for who I am than loved for who I am not
• Risk taker. Adventurer. Globetrotter. Living my dreams.
• I might not be where I want to be yet, but I get closer everyday
• One day, I hope to be a happily married old man telling wild stories from his wild youth.
• I got to where I am today by being me
• I was born to do exactly what I’m doing today
• Don’t like me? Don’t care.
• I’m out here hustlin’ to claim what’s mine

Instagram bios for girls

• Not like the rest of them
• Oh, you 😊
• One of a kind
• The best things in life are really expensive. You can have me for $7 billion 😉
• Aloha 🌴🌴🌴🌴🌴🌴
• Hi. Hello. Hola. Ola. Bonjour. Ciao. Guten Tag. Namaste. Salaam.
• Life’s short, eat the cake 🍰
• Adding a little sparkle to your day ✨
• I regret nothing you see in this feed
• My greatest fear isn’t starting. My greatest fear is not making it to the top.

Business bio ideas for Instagram

• I believe in helping people
• Putting customers first since (founding year)
• Official home of (brand name) on Instagram
• 👇 FLASH SALE THIS WEEKEND ONLY—50% 👇
• Share your photos with us using #(brand name)
• 🌎 Free international shipping
• Contact us: [email protected]
• Click the link below to shop our Instagram
• Great selection of [type of products] merch
• Check out our bestsellers below

Bio captions

• Enjoying every second of my life, follow along and see for yourself
• When the pain passes, you eventually see how much good came out of a bad situation
• Love 💗 and Peace ✌️
• Mentally on the beach 🏖️
• If you want the tea, follow me ☕
• Dreaming bigger than my imagination can handle
• Starting over
• Just going with the flow 🌊
• I’m sparkling like my water ✨
• I don’t come with instructions, but my captions are the next best thing 📚

Myself quotes for Instagram bio

• I’m as rare as the Reckon Expert outfit skin in Fortnite
• I’m a limited edition, there’s only one me
• Less talking, more action. Take a look at my pictures if you don’t believe me.
• I am worthy of the greatness I hold
• It’s not your job to like me, it’s mine
• I’m awesome (don’t worry I think you are too)
• I’m not here to be average, I’m here to be the best
• Born to shine bright
• Always be yourself because an original is always more valuable than a copy

Funny instagram bios for millennials

• Even if you had instructions, you still couldn’t handle me
• Be young. Be dope. Run the show.
• I’ll remember and recover but that doesn’t mean I’ll forgive and forget
• I’d rather make mistakes than fake perfection
• I don’t wipe tears, I wipe the people who created them
• I’m like coffee: dark, bitter, and too hot for you
• In a world of average, I’m savage
• It’s hard to find someone who’s smart, funny, adorable, and a total badass. My only advice for you is, don’t forget to follow me.
• Too glam to give a damn
• My Instagram is proof that I’m always creating a better version of myself

Instagram bio quotes

• Don’t care what you say about me, I like the way I am
• Love without limits
• I’m suffering from an extreme case of not being a Kardashian
• Together we could be unstoppable
• I’m so deep even the ocean gets jealous
• Tell me not to do something and I’ll do it twice and take pictures
• All I do is win, win, win. No matter what.
• In a world where you can have everything, be a giver first
• You become what you believe, so believe in yourself
• In a world of darkness, look up at the stars

Instagram bio quotes short

• Welcome to my Instagram
• Check out the link below
• This is my life
• I got nothing
• Screw perfect
• Happy thoughts
• Just smiles 🙂
• Meet (name)
• This is my bio

Instagram bio text

• Single. Determined. Living life.
• Creating sunshine in the world
• I wonder how many calories my exes burned jumping to conclusions
• Always better together xoxo
• You’ll never shine if all you do is throw shade
• Just a little bit imperfect
• Real queens fix each other’s crowns
• Today’s the kind of day I live for
• No one’s life is as perfect as their Instagram feed
• I don’t know where I’m going but I’m going

Inspirational Instagram bio ideas

• Every day I create a life I love
• When the world is dark, look up to the stars 🌟🌟🌟🌟🌟🌟
• Trying to watch more sunsets than Netflix
• I’m ready—let’s do this
• Be a flamingo in a flock of pigeons
• Making mistakes is better than faking perfection
• Sprinkling a bit of magic
• Sharing my happy thoughts
• Capture every moment
• I’m the rainbow 🌈 on the rainy day 🌧️

Fitness bio ideas for Instagram

• Workout enthusiast and personal trainer
• When you feel like giving up, keep going
• You are what you do, not what you say you’ll do
• Strength comes from doing things you thought you couldn’t
• Do something today that your future self will thank you for
• Today doesn’t need your excuses. Make it happen.
• The worst workout is the one you didn’t bother to do
• Hustle for more muscle
• Train insane or remain the same
• Helping you build healthier habits

Instagram bio for fashion

• I dress as if I’m about to see my arch nemesis
• My clothes might not change the world, but I sure will
• I’ll make you stop and stare
• My clothes highlight my colorful life
• I may be a fashionista but I’m not all about labels
• Shopping is my therapy—hey, it’s cheaper 😉
• “I need new clothes.” —Me, every damn day
• My ex doesn’t go with my outfit
• Money can’t be the root of evil since shopping brings people so much happiness
• Women can look beautiful in any outfit, but the right outfit can make women become powerful

Creative instagram bios for models

• Shh… I’m a Victoria’s Secret model. It’s such a big secret, not even Victoria knows.
• Full-time Instagram model—DM for business enquiries
• I’m not just a girl with a phone, I’m a model
• The prettiest smiles hide the biggest secrets
• I wear confidence on my sleeve
• The most important part of a camera is the person in front of it
• I take a lot of selfies for my future biographer
• Life is short, make every selfie count
• #Beyourselfie
• I don’t use filters for my photos—all real girl over here 🙂

Travel Instagram bio ideas

• I might not know who I am, but I know where I want to be. Right here in paradise.
• My best stories are found within the pages of my passport
• I haven’t been there yet, but it’s on my list
• ⚫wanderlust ⚫a strong desire to travel
• Join me on my next adventure!
• Travel is the only thing you buy that makes you richer
• All I need is Vitamin Sea 🌊
• I like taking the scenic route
• Take advantage of every opportunity you get because some things only happen once in a lifetime
• Fill your life with experiences so you always have a great story to tell

Instagram bio examples

• It’s better to be a lonely lion than a popular sheep
• Wake. Play. Slay.
• Creating the life of my dreams one day at a time
• I’ve scrolled millions of miles with my thumbs
• Life isn’t perfect, but your photos can be
• C’est la vie
• I strive to impress myself
• See the good in the world
• Single and living my best life
• I may be a handful but, hey, you’ve got two hands!

Instagram bio generator

Instagram bio generator, your generated bio:.

You can also try an Instagram bio generator for some fresh ideas. This online tool asks for a few details and whips up the perfect line for your Instagram profile. It’s powered by ChatGPT, but remember, it’s not perfect. To hit the mark, fill in all the fields with as much info as you can. This helps you brainstorm for your final version.

Just a heads up: Sometimes, the tool might spit out stuff that’s off the mark or even a bit dodgy. Whatever it comes up with, using it is all on you, including making sure everything is legal and doesn’t step on anyone’s toes.

5 Instagram bio tricks to try

Want to learn a few tricks to make your Instagram bio pop? Here are four of the most popular ones:

1. Change the font in your Instagram bio

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

2. Add symbols to make it more noticeable

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, brackets, hearts, zodiac signs, and more. As soon as you click one of the symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

3. Create a link in bio to improve visibility

You probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that will help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

To add a link to your Instagram bio, follow these steps:

• Go to your profile and select the Edit Profile button
• Add the URL in the Website field
• Save the changes
• Test the website link in your profile

4. Add line breaks to your Instagram bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your Instagram app and paste the text directly into your bio. This saves you the hassle of manually creating space you need within the Instagram app .

5. Add your location if it makes sense

You can add a location to your Instagram bio if you are listed as a public figure or business. If you are, follow these easy steps:

• Go to your profile and select the Edit Profile button.
• Under Public Business Information, select Contact Options. 
• Choose Business Address and fill in the fields.
• Save the changes.
• Test the address in your bio to ensure it links to the right place.

Drive more engagement with a killer Instagram bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging—so don’t be afraid to get a little fun and quirky.

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Instagram Bio Ideas: How to Craft the Perfect Bio for Instagram

Looking for Instagram bio ideas? We've got them for you. In this article, we'll share tips for how to write a killer Instagram bio as well as share examples of IG bios to spark your creativity.

Your Instagram bio is the first thing someone sees when they land on your profile. Crafting witty, funny, or informative Instagram bios can help people understand who you are before scrolling through your Instagram profile to see your content.

As a brand or content creator, you can give people a quick snapshot of what you stand for, the brands you own, what makes you unique, your business hours, or what your business is in one sentence.

A compelling Instagram bio can hook someone in to follow you even before looking at a single post, so creating one for your Instagram account is a must.

In this article, we'll walk you through a start-to-finish guide on how to craft the perfect Instagram bio, including:

• How to Write an Instagram Bio that Stands Out
• How to Cultivate a Specific Aesthetic with Your Instagram Bio
• How to Make the Most of Your Link-In-Bio
• Instagram Bio Ideas You Can Use for Inspiration

Let’s get started.

How to Write a Compelling Instagram Bio

Writing an Instagram bio can seem intimidating. You're making a first impression on people coming to your page, so you want to get it right. Fortunately, there are several strategies and tools you can use to speed up the process. We've covered a few here.

What Makes a Strong Instagram Bio?

A strong Instagram bio is typically six lines long and includes these key elements:

• Name. The first line is where you can include your brand name, full name (for content creators), or main keywords (if you want to be searchable).
• What you do. The second line is where you share a simple statement about what you do. Avoid jargon or vague statements about what your product is to help people quickly understand what your Instagram account is about.
• Other projects. The third line might include your associations, such as a company you own (if you're a creator) or other brand accounts your business owns.
• Value prop. The fourth line should include a key benefit or main value proposition of your business or personal brand – why would people want to buy from you or work with you? Answer that question in a single statement that makes clear why your brand is different from your competitors.
• Call-to-Action. The next line should be your main CTA. What’s the action that you want people who visit your Instagram profile to take? You can use an emoji to point to the link below to help draw the eye.
• Link. The last line in the bio will be the link you want people to visit. This might be a link to your website, a link landing page with multiple high-value links, or a specific URL you want people to visit at the moment (your latest YouTube video or a seasonal promotion you’re running, for example).

How to Write a Searchable Instagram Bio

Including keywords in your Instagram bio is part of Instagram SEO or search engine optimization. What does that mean? By using relevant keywords in your Instagram bio, it'll be easier for your account to pop up in Instagram’s search results.

For example, if you own a digital marketing agency, you'll want to include the words "digital marketing agency," or "marketing agency" in your bio. You might even replace your brand name with the keywords you select, while keeping your brand name for your handle only.

Many digital marketing agencies use the hack where they replace their name with the keyword they want to rank for, so when people search those terms on Instagram, they show up closer to the top. People will still be able to find your business by your brand name, especially if your handle remains unchanged. It's a double source of traffic to your profile.

If you’re a brick and mortar business, location keywords are also important to include in your bio. For example, this bridal apparel store, Miosa Bride , has two locations. Their second location includes the city (Folsom) in the name part of their bio. This both helps distinguish this location from their primary store in Sacramento and catches search traffic from brides searching for wedding dress stores in the Folsom area specifically.

Use Instagram Bio Templates

There are multiple formats you can follow on how to structure your Instagram bio. The bigger the brand is (and the more brand recognition it has) the shorter your Instagram bio can be. For example, organizations like Airbnb don't need to over-explain who they are and what they stand for. Most people have heard of them.

If you're a content creator, you might include tags to brands you're associated with, your other social media accounts, or promote an upcoming event or launch. Many Instagram influencers share their TikTok account size in their bio to showcase that they're on other platforms and they've got big audiences there, too.

Best Tools for Writing an Instagram Bio

There are various tools you can use for writing an Instagram bio. If you need help crafting copy for an Instagram bio, you can use AI writing tools like Wordtune or Chat GPT4 to help give you a draft as a starting point.

You might ask an AI tool to "Write me four short lines for my Instagram bio for my course creation business geared towards entrepreneurs that describes my business in one line, has a key benefit in lines two and three, and has a call-to-action to sign-up for my webinar in line four." The more information you feed an AI tool, the better your results will be at crafting an Instagram bio that makes sense for your business.

How to Cultivate a Consistent Aesthetic in Your Instagram Bio

Your Instagram account is an extension of your visual branding, whether that’s personal branding or company branding. If you already have or want to craft a specific, immediately recognizable visual brand, your Instagram bio and profile need to contribute to that branded feel.

Here are a couple of areas you can focus on to create a seamless visual aesthetic on Instagram.

Use Emojis for an Aesthetic Instagram Bio

Emojis are a great way to showcase personality, add a pop of color, and add emphasis in your bio. You can use emojis to replace words or as a bullet point to create line breaks in your Instagram bio. Emojis are often used by content creators or playful brands.

Which emojis you use, or if you even use emojis, is largely dependent on the kind of brand or account you run. For example, if you run a fashion or beauty brand, a few cheeky emojis can inject a lot of personality to your bio. However, if you're running the account for a cancer research institute, they might come across as flippant or insincere because of the sensitive subject material.

Ultimately, emojis need to make sense with your brand personality and voice.

Add Aesthetic, Custom Covers to IG Story Highlights

While Story Highlights aren't exactly in the bio, they're one of the first things people see when looking at your bio. You can use templates to create unique Story Highlight covers that stand out. For example, YouTube's Instagram bio includes custom graphics for their Story Highlights that use a vibrant color palette with a simple graphic to make the Story Highlights pop when browsing their Instagram profile.

Alternatively, you can use a cohesive color palette or attention-grabbing photos, add a simple pattern design, or use icons to make your Story Highlights stand out. Alani Nutrition , an energy drink brand, uses bright, solid colors as their highlight covers. This keeps the super-saturated, vaporwave visual branding they have on all of their packaging and in their posts but doesn’t distract from the actual content below.

Related Article: How to Pin Posts on Instagram

How to Make the Most of Your Instagram Link-in-Bio

Many brands see Instagram as mainly an awareness channel. And now that Meta has canceled the Reels Play bonus program, it’s true that there’s no direct way to make money on Instagram if you’re not an e-commerce brand. However, Instagram can still be a useful tool for growth.

One of the best ways to make Instagram work for you is knowing when and how to drive traffic away from Instagram to where it will have the most business impact. There are two main places you can add links: with the link sticker in Instagram Stories and your Instagram bio. Let’s talk about how to make the most of that link in bio .

Use a Call-to-Action in Your Instagram Bio

As a brand, your Instagram bio needs a clear CTA that directs people back to your product and website. And even if you're a content creator, there are probably still actions you want people to take when they visit your Instagram bio – whether that’s going to another channel where you make longer form content, checking out a collab you participated in, or using an affiliate link to buy a product you recommend.

In the last line of your bio, make sure to explicitly state what action you want people to take. You can also add some visual cues. An emoji, such as a finger pointing down or the downward arrow, will help draw the eye to the link below your bio.

Don’t be shy! Be direct in asking for what you want and telling people what they will get if they click that link.

Use a Link Landing Page as Your Link in Bio

Instagram bios only have one spot for a link, which can seem a little limiting, but it doesn’t have to be!

You can use tools like Linktree to create a link landing page. If you have multiple links you want to direct your Instagram followers to, a link landing page creates a single link for people to click on to find multiple resources.

For instance, if you’re a content creator, you may want to link to your merch store, an active brand collaboration, and your latest YouTube video. You can add all of those under your link landing page. Alternatively, if you own a small business, you might link out to multiple blog posts, your product page, other social media accounts, contest details, or even an FAQ page.

These link landing pages often have free plans with a limited number of links, branding options, etc., so you can trial the product. For more customization, like adding your own brand colors and fonts, you can always upgrade to keep that aesthetic, branded experience.

Instagram Bio Ideas for Brands and Creators

Now that you know the best practices for creating an Instagram bio, let's look at some inspiration from accounts that are killing it.

Instagram Bio Ideas for Course Creators

Stephobi's Instagram bio is all about how to work with her. In her first bio line she shares what she does with specific numbers to entice the collaboration. By explicitly saying, "Build a $10k - $30k/month coaching business" she’s announcing exactly what value people will get by taking her course.

Above her link-in-bio, she makes the direct ask, "Work with me" and then leads your eye down with an emoji. Her link-in-bio shares links for working together, her ebook, and an event registration.

Good Instagram Bio for Small Businesses

CLI Studios' Instagram bio follows a standard format that brands can emulate to share as much context to potential new followers as possible. They include a short line that describes exactly what they are: "The only dance app with every major style."

Then, they hook you in with a value proposition by highlighting what makes them great: their app has "1000+ online dance classes." Then, they mention you should tag them to be featured. This is a great way to get people to share their user-generated content with you and drive organic engagement.

Finally, they answer the question "what's in it for me" by offering you a free 7-day trial. They also use their Instagram bio to call out their other relevant accounts. In their bio link, they use LinkTree to include several links about their programs, audition details, blog, TikTok account , and more. What makes this a good Instagram bio is that you understand immediately what the brand is about and are even encouraged to engage with them on Instagram by tagging them.

Related Article: How to Change the Background Color on an Instagram Story

Clever Instagram Bios

The iconic inventor of Spanx, Sara Blakely , is a great example of what it takes to make a clever Instagram bio. Her bio highlights her relatable personality (who doesn’t love fries?), her personal mission statement (“it’s my calling to support women”), and her sense of humor.

Take her Instagram profile photo , in which she’s wearing a bra over her shirt, for example. Spanx sells undergarments, so it’s on brand while also showing that Sara Blakely is a funny gal who doesn’t take herself too seriously.

She tags her Spanx account in her bio, so you can check out her business. Tagging your business on your personal Instagram bio is something most entrepreneurs and creators do to help boost their business' visibility on Instagram.

Best Instagram Bios for Content Creators

Mr. Beast has one of the best Instagram bios. As a business owner or content creator, you need to have a call-to-action in your Instagram bio that drives people back to your product or that asks people to collaborate with you on a project.

Mr. Beast doesn't mess around with his bio. In one sentence, he shares his vision of what he stands for "I want to make the world a better place before I die." But in the second line he makes the ask of how you can support him, by going to Walmart to buy the chocolate he sells. His Instagram bio link goes directly to his chocolate website, so you can learn more about the chocolate (or buy).

Simple Instagram Bio Ideas

Whole Foods Market Instagram bio highlights the main benefit you'll get from following them, "discover new flavors, new favorites, & new ideas." They also include a branded hashtag that you can use to tag your food pictures with. Promoting your branded hashtag in your bio is a great way to encourage people to post content about your business. #WholeFoodsMarket has over 300,000 posts.

Cute Instagram Bios

The easiest way to create cute Instagram bios as a brand or creator is to use emojis. It'll help set a visual tone for who you are and what you stand for. Blume uses emojis at the start of each bio line to visually break up the bio into a bulleted list as well as add some color, personality, and tone.

Their bio highlights what they are, their unique value propositions (plant-based, organic, plastic neutral plus, all-female team, and Canadian). They also include a link in bio where you can shop their collection, subscribe to their email newsletter, find recipes or store locations, and more.

Creative Instagram Bios

Having a creative Instagram bio isn’t just about using different fonts and emojis. You can also create a creative Instagram bio by highlighting your business's product. In Teva's Instagram bio, they ask people to send them their old sandals so that they can be recycled. Their products are made with recycled materials to help reduce waste.

Asking people to send old sandals isn't something you'll find on most Instagram accounts. But the ask is related to their mission and values, which helps you better understand that the company values sustainability without explicitly saying that. Non-profit organizations can also run a fundraiser on Instagram and promote them to their followers.

Funny Instagram Bio Ideas

If you're looking for funny Instagram bios, look no further than Snickers . Their Instagram bio includes a single sentence that reads, "If you think this is Twitter, maybe you just need a SNICKERS." It's a clever way to promote their chocolate bar while poking fun at a different social media app. They include a bit.ly link in their bio that leads directly to a sweepstakes contest. It's likely that they regularly update their bio link with their latest promotional events.

Funny Instagram Bios for Smaller Accounts

The Instagram account for the tumblr poet also uses humor in their Instagram bio. Their whole bio is dedicated to the emo online poet archetype, including the profile picture, which is just the pensieve face emoji edited to be wearing a black beanie.

The bit continues with a funny quote that reads, "i followed my heart, but it did not follow back,” likely a reference to the old trend of “follow for follow back” on Instagram and tumblr. But it also pokes fun at the expression "follow your heart."

It’s not just jokes, though. They also use the space to promote their poetry book, Flowers Are Just Tiny Trees, with a clear call-to-action and a finger emoji pointing towards their link in bio where you can purchase the book.

Cool Instagram Bios

Beardbrand's Instagram bio highlights what their brand is, has a cool call-to-action to text them for a free personalized style consultation, and encourages brand engagement by asking you to tag them in your photos. Most brands don't offer consultations when it comes to their product offering which helps make their profile stand out.

The word "beard" shows up in their bio multiple times, which makes it easy to quickly understand what this Instagram profile is all about while also implementing good social media SEO tactics. Their Instagram bio links to various blog posts, social media accounts, a product quiz, and their homepage among others.

Other Instagram Bio Examples

Kylie Cosmetics uses their Instagram bio as a promotional tool for their product launches. In their bio, you'll find the date to an upcoming volume mascara and liquid eyeshadow launch coming April 6.

Promoting your product launches on Instagram helps build hype for upcoming launches so people can mark their calendars and get ready to purchase your latest product (especially when your brand has millions of loyal customers). Their bio link leads directly to their online store where you can purchase beauty products.

The best Instagram bio ideas come from browsing various Instagram accounts in your niche and looking at how people position themselves. We've shared Instagram bio examples for you to get a general idea of how people format their bios, promote themselves or their brands, and convince you to buy from them or work with them.

Use them for inspiration, but don't copy them. The best Instagram bios are authentic to who you are and what you stand for so you can continue to attract the right people to your account.

If you're currently working on building an audience on Instagram, check out Kapwing's video editor for brands and agencies.

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Summary/Overview

Your Instagram bio is a space that lives on your Instagram profile that can be used to explain who you are, what you like, what you do, and why people should follow you. Essentially a description for Instagram, your Instagram bio is one of the first things people will see when they visit your profile so it’s important to get it right and feature something that feels authentically you.

Why is an Instagram bio important

An Instagram bio, if crafted wisely, can be a big factor in upping your follower counts. If you’re a business or social media influencer , having a bio (and a complete profile in general) will make you look more legitimate and trustworthy. Instagram bios can also be used to illustrate what one might expect from your profile (e.g., coffee tips, cats, and pictures of New York) or show off your sense of humor, which will no doubt show up in your content too.

If you’re looking to monetize your social media following, your Instagram bio can also be used to contribute to this goal by including CTAs or links to other websites. In fact, your Instagram bio can be used to exclusively promote something specific such as a new video or a product launch.

Further reading: 7 types of short Instagram captions to grab your followers’ attention

What makes a good bio for Instagram

A good Instagram bio should at least be easy to read, not too long, and informative, especially if you’re a brand. Including CTAs, buttons, contact information, your website, your location, and a hashtag for your audience to use are all great Instagram bio ideas.

If you’re a personal profile or a creator, you might choose to use humor in your Instagram bio, or just keep things simple by explaining who you are, where you work, and what you like. Many profiles that include a few points of information make use of emojis or bullet points to keep things clear and easy to skim, but more on that later.

What to put in an Instagram bio

Cool Instagram bios include humor and personality

Using humor in your Instagram bio can make you seem more down-to-earth, relatable, and enjoyable to follow, and it’s not just for personal profiles; businesses can benefit from using a little humor in their bio, as long as it’s in line with their branding and tone of voice.

Adding a joke or showing some personality in your bio can be a great way for your audience to get to know who you are at the core. Whether it’s coffee, dogs, or collecting coins, don’t be afraid to express it in your Instagram bio and give people a taste of what they can expect from your page.

Using Instagram bio quotes and slogans

If you’re looking for creative Instagram bio ideas, making use of quotes in your Instagram bio is a popular route to take. Use this opportunity to pick a quote that speaks to you whether they’re lyrics from a song, a quote from your favorite movie, or a motivational quote that inspires you. Alternatively, and especially if you are a business, using your slogan in your Instagram bio is a great way to summarize who you are and what your brand is about, which is exactly what an Instagram bio should be all about. Using quotes and slogans can be a succinct way to show somebody new to your page who you are, and what you care about.

Using Instagram bio emojis and bullet points

Emojis and bullet points are common and a recommended addition for any Instagram bio that needs to include more than a few sentences. Emojis and bullets can make your Instagram bio easier to skim, read, and digest. Bullet points are a great way to help people understand key information about you quicker, while emojis can add a visual component to some otherwise plain copy. Many people use emojis to take up fewer characters, like using the pin-drop emoji to signify location, or a briefcase to signify their profession.

Instagram bio link

Your Instagram bio is a great place to link to other sources such as your website, or any other place you wish to send traffic. You may also wish to link to other Instagram profiles that you are affiliated with by including the @ handles of brands you wish to spotlight.

What does Instagram link in bio mean?

“Link in bio” refers to the section of your Instagram profile where you can add your website as a clickable link from your profile. Got more than one resource you want to link to? Many creators and brands use websites such as Linktree to create a landing page that can feature multiple URLs of your choosing.

Calls to Action in Instagram bio

Your Instagram bio has a place of prominence on your Instagram profile and is therefore a great place to add CTAs in order to direct traffic or request an action from your audience. The good news about Instagram bios is that you can change them as often as you like so feel free to add something seasonal, switch up your promotional messaging in line with whatever is going on with your businesses, draw attention to something happening on a certain date, or share the current news from your life or work. If you’re wondering what to put in your Instagram bio, CTAs are a great way to get more value from your bio by encouraging your audience to complete whatever action you desire.

Creative Instagram bio ideas and examples

Instagram bio business

If you’re a business, choosing a bio for Instagram can require more careful consideration. You need to craft a bio that makes it clear who you are and what you are selling. However, this doesn’t mean that you can’t show a little personality. Many brands such as Innocent have more playful bios that show who they are while staying true to their humanity and authentic branding.

Creative Instagram bio business ideas

• Use your Slogan: As mentioned above, slogans can easily make for the perfect cool Instagram bio. After all, they usually neatly summarize who you are and what you are trying to achieve.

“Automation that moves you forward” — Zapier Instagram

• Stay informative: Businesses should be including information in their bios such as location, contact info, and their website. Without such information, your profile will look significantly less trustworthy, and you may lose out on followers, or worse: customers! An informative Instagram bio can also be used to provide basic info such as opening times, a hashtag for your audience to use, or the responses to FAQ.

“Tag your Photoshop edits with: #MadeWithPhotoshop” — Photoshop Instagram

• Roll with the times: Instagram bios can be changed as often as you like, making it a great space to be reactive to news and current events. It can also be used as a promotional space to draw attention to wherever your business needs it most. This can mean shouting out a new product in your bio, sending people to a recent blog, or referring to exciting company news.

“love u @noahschnapp” - Netflix Instagram (in response to Noah Schnapp’s coming out announcement)

Creative Instagram bio ideas for creators and influencers

• Define yourself: For influencers and creators, your Instagram bio is a good place to cover your endeavors and how you define yourself. Listing the ways in which you can be defined will make it clear to your audience who you are, while acting like a resume for any businesses looking to partner with you.

“Fashion & beauty girly, dog mum and podcaster @tsdqpodcast 🎤” - Suzie Bonaldi Instagram

• How are you known: If you’ve become a social media influencer as a result of something notable you participated in in the past, your Instagram bio could be a good place to reference where or how you originally made a name for yourself... or even make a joke about it.

“Dad, Husband, President, Citizen” - Barack Obama Instagram

• What to expect: As a creator or influencer, a big goal of yours will always be to attract new followers and grow your page. As a result, using your Instagram bio to summarize what to expect from you in terms of content can be a great way to show your followers what you have to offer.

"Your bubbly acne-prone bestie, here to share tips & remind you to have fun” - Liz Claire Instagram

Creative Instagram bio ideas for girls and women

• Who are you: Singer, author, mother, entrepreneur, artist, animal rights advocate, you name it. If you care about it, and it’s a term you would use to describe yourself then it belongs in your Instagram bio. As a bonus, add your social channels to help your followers find you on other platforms too.

"Actor/Rapper/Singer/Producer facebook.com/queenlatifah twitter.com/iamqueenlatifah youtube.com/flavorunit” - Queen Latifah Instagram

• What takes up your time: Nothing shows who you are and what you care about better than what you do with your time. Think about where the majority of your time goes and list these activities in your Instagram bio for something that feels authentic to you.

“I make videos and clothes and put them on the internet” - Allegra Shaw Instagram

• Reveal your ambitions: If you have set ambitions and goals that are a large part of your day-to-day focus then why not add them to your Instagram bio and reveal to your audience where you’re heading in life.

"📍Girona / NL 🇳🇱 🇨🇦Winter Olympian chasing Summer Olympics ✖️Porsche.Bikes.Art.Coffee.Cooking.Dogs & Gin 🎨 Art @theshopbyalex 🏋🏽Get fit @bodybyalex” - Alexandra Ianculescu Instagram

Creative Instagram bio ideas for boys and men

• Your achievements: If there’s something in particular that you want to be known or remembered for, then your Instagram bio is the ideal place to add this. Are you an accomplished athlete? Or just want to brag about your victory in a hot dog eating contest? Whatever it is, no achievement is too small.

"New York Times bestselling author 📚 Top 100 entrepreneur under 30 by Obama 💯 Top 10 marketer by Forbes 🔑 Co-founder of @npdigital_us 📈” - Neil Patel Instagram

• Shout out important people in your life: Whether you want to mention your wife, husband, cat, or colleagues, if there’s somebody special in your life, honor them with a mention in your Instagram bio.

“Riley’s Dad 💚” - Daryl Sabara Instagram

• Song lyrics or quotes : Everyone can think of a line or two that speaks to them whether it’s a famous quote, or lyrics from a song. Adding an Instagram bio quote doesn’t give a lot of info about who you are but can offer insight into how your mind works and your attitude to life.

“Have more than you show, Speak less than you know. - William Shakespeare” - Abhishek Bachchan Instagram

Creative Instagram bio ideas to show personality

• A personalized phrase: It can be hard to come up with original comedy, especially when you’re under pressure. Take an existing joke or even a well-known phrase and make some changes to personalize it to yourself.

"My friends call me Jen” - Jennifer Anniston Instagram

• Self-awareness: Nothing hits the funny bone like a little self-awareness. Use your Instagram bio to describe yourself in a way that others might.

“Actor with a weirdly low voice and a confusing laugh. Occasionally cooks. Tzatziki goes with everything. Fact.” Florence Pugh Instagram

• Unexpectedly candid: Being candid in your Instagram bio can be refreshing as well as funny, just don't over-share too much.

“I get car sick but I write nice songs” - Dodie Clark Instagram

Further reading: 33 social media post ideas to boost your business

Instagram business bio examples

Daniel wellington.

“Look your best, feel your best, and live your best with us.”

Daniel Wellington is the perfect example of an Instagram business bio that keeps things short and sweet. Their Instagram bio showcases not only why you should take an interest in their brand but also conveys their timeless and classic tone of voice.

“Discover makers, independent designers, and creative entrepreneurs around the world. All in one place on #Etsy ✨”

Etsy is a business that uses their Instagram bio to explain exactly who they are and what they do. With the use of emojis they allow themselves to show a little more personality as a brand, while also encouraging their audience to use their “#Etsy” hashtag to make it easier to source user-generated content.

“🤝 activewear you’ll feel good in & good about ♻️ sustainably & ethically made 🥵 ultra-flattering fits guaranteed 👇shop FormTech now live”

Clear, easy to read, and visual, sportwear brand Tala is a great example of an effective Instagram business bio. Not only do they highlight their key selling points as a brand, but they also use the space to promote their latest product launch — very clever.

“We make healthy drinks. Please buy them so we don’t get fired.”

As always, Innocent is an excellent example of a brand that keeps things real by using humor and showing their personality. All jokes aside, Innocent’s Instagram bio is effective in showing their playful brand but still makes it clear who they are, what they do, and encourages you to buy from them.

“Halifax, it’s a People Thing. 🙋 For customer queries, head over to Facebook or Twitter. We’re there 24/7.”

Halifax uses their Instagram bio to focus on their number one priority: the customer. Leading with their company slogan, Halifax comes off as approachable, unintimidating, and friendly, while the inclusion of contact information is practical and inviting.

Defining and building your Instagram bio and aesthetic

Whatever you opt for, your Instagram bio is a big part of the brand you present online and is just as important as your visual brand, including the likes of your profile picture, any social media banner art, and your actual content. Whether you’d refer to your brand as modern, light-hearted, or formal, it’s important to stay on brand and keep things consistent, even across multiple social channels.

Cool Instagram bio templates: Find the perfect Instagram bio template for you

Check out our range of Instagram bio templates that are perfect for those who are looking for an Instagram bio solution. Copy and paste our templates below and replace the wording within the brackets with your own details.

Instagram bio template 1: Key details

👋 [Age, pronouns]

📍 [Current location/city]

💼 [Position and company]

✉️ [Contact info such as email]

Instagram bio template 2: The elevator pitch

[Ask a question or present a problem (Do you find it hard to find travel inspiration?)]

[Empathize (You’re not the only one)]

[Solution (I’m on a mission to discover all the best and lesser-known travel destinations.)]

Instagram bio template 3: Your favorites

📚 [Your favorite book]

🏈 [The team you support]

📽 [Your favorite film]

🍽️ [Your favorite food]

🎵 [Your favorite artist]

Instagram bio template 4: The conversation starter

[Encourage your audience to start a conversation like “Seeking Netflix recommendations”]

Instagram bio template 5: A simple poem

Roses are red

Violets are blue

[A statement of 4 syllables like “Follow my page”]

[A statement of 6 syllables ending in a word that rhymes with “blue,” like “and I’ll follow you too.”]

While your approach to your Instagram bio should vary depending on whether you are an individual user, a brand, or an influencer, having any bio is a thousand times better than no bio at all. The Instagram bio is a fantastic opportunity to show potential followers who you are, and why they should be following you, so take the time to craft your bio wisely and keep revising it over time.

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The 257+ BEST Instagram Bio Ideas for 2024 (Ultimate List)

Must…Have…The Perfect….Instagram Bio….

Hey, there. Welcome to my ultimate list of Instagram bio ideas.

If you’re looking to grow on IG , the perfect Instagram bio is the key to growing bigger faster.

Look, here’s a hard truth that most content creators don’t get: It doesn’t matter how good your content is. If your Instagram bio doesn’t catch someone’s attention, growth is going to come slowly.

In this article, I’ll share 257+ Instagram bio ideas to help convert visitors into followers. These are inspired by some of the most popular Instagram accounts and separated into simple categories so you can find one that fits your personality.

I’ll also share some helpful tips I’ve learned from Instagram marketers like:

• How to write an Instagram bio
• Some cool tricks to make your Instagram bio more enticing
• Some examples of Instagram bios from popular accounts for more inspiration

Let’s start with my top 20 favorite bio ideas. If I were you, I would just copy/paste one of them. That way, you know you’re getting something that improves engagement and don’t have to lose sleep over it.

What Are The Best Instagram Bio Ideas?

I know we don’t all have this level of swag to put in our Instagram bios:

But a great IG bio is all about putting your best foot forward. In my experience, starting with your best trait, biggest aspirations, or top personal achievements is always the way to go.

• New York Times Best Selling Author in The Making 📚
• The (Job Title) Your Company Needs
• Mom to Two Ambitious Twins
• The Official Account of (Your Name)
• Imperfectly Empowering Women Every Day
• (Hometown)’s Most Authentic Dude
• I’m a Man on a Mission: to Live The Best Life Possible
• This is Not Your Ordinary Instagram Page
• Your Daily Dose of Class
• Future Nobel Prize in Literature Winner
• 50 Countries And Counting
• Dedicated to Healthy Living…And Chocolate
• CEO of my Own Life
• I’m a Professional Wanderer: Chasing Dreams & Capturing Moments 📷
• Working on my Path to Self Love
• Sharing The Ups And Downs of My Journey Through Life
• Showing My True Self One Post at a Time
• I Love Helping Women Work From Home
• The Reigning Queen of Instagram
• Join Me on My Journey to 100,000 Followers!

Cool Instagram Bio Ideas

• No, You Aren’t Dreaming. I’m Real.
• Queen of Yellow Hearts 💛
• Don’t Feel Bad, I’d Follow Me Too
• Scratch Here ➡️
• No Idea What to Put Here. Any Thoughts? ❔
• From (Country) Currently Hanging Out in (Foreign Country)
• Obsessed With Tacos 🌮
• Hey, Chat-GPT. Please Write my Bio For Me
• Architect. In Love With Beautiful Spaces And Beautiful Places
• Entrepreneur 💼. Wanderer 🌍. Amateur Fashion Model 👠.

Creative Instagram Bio Ideas

• Living My Life One Passport Stamp to The Next
• Constantly Turning my Words Into Actions
• Searching For Peace in a World Full of Chaos
• Jazz Lover. Constantly Dancing to My Own Beat
• Making Better Choices Today to Make Tomorrow a Better Place
• Living That Laptop Life: Home is on The Road
• I Look Too Good to Have so Few Followers
• I’m Not Sure of Anything. I Just Know my Heart is in The Right Place
• Follow Me And Let’s Conquer The World Together
• You Can’t Travel With Me, But Following is The Next Best Thing

Funny Instagram Bio Ideas

• Why Do I Want to Work Here? Because Food Tastes Good And I Like Electricity in My House
• You Know Who Will Never Leave You? Chocolate. Chocolate Will Never Leave You
• I Only Started This Account to Hide My Pics From Family on Facebook
• Instagram: Because My Boss Doesn’t Want to See My Vacation Pics on Linkedin
• I’m Just Here For The Memes
• I Was Born at a Young Age
• Warning: I’m Not Liable For Anything I Post When I’m Hungry
• My IG Account is as Organized as The $5 DVD Bin at Wal-Mart
• This Account is a Preview of My Life. Not The Whole Story (Check My Stories!)
• I’m Half a Mess And Half a Straight Up Class Act
• I’m a Caffeine Dependent Life Form
• The World’s Most Talented Couch Surfer 5 Years Running
• This Account is Dedicated to My Life Long Romance With My Cats
• Yes, I’ve Got Bags Under My Eyes. At Least They’re Prada
• I’m a Model on Instagram. And I’m Rich in Monopoly
• Please Buy From Me So I Don’t Get Fired
• Just a Guy Trying to Make His Dog Proud
• Just a Girl Trying to Make Her Cat Proud

Inspirational Instagram Bio Ideas 

• Inspiring Others to Reach Their True Potential
• Searching For My Why Anywhere I Can Find it
• Finding The Beauty in Every Day
• Working Hard to Make My Dreams a Reality
• Practicing The Art of Self-Acceptance
• Do The Right Thing No Matter What
• Showing Others That You Can Be Brave
• Life is 10% What Happens to You And 90% How You React
• Keeping My Face Towards The Sunshine And My Back to The Rain
• Begin Doing. That’s The Only Way to Get Started
• Living The Life I Dreamed of as a Kid
• Your Greatest Story Will Come From Rising Every Time You Fail
• I Don’t Get Revenge. I Just Get Successful
• The Difference Between Success And Failure is Willpower
• Everything You do Makes a Difference. Act That Way
• It Doesn’t Matter How Long it Takes You to Get There, So Long As You Never Stop
• You Miss 100% of The Selfies You Don’t Take
• You Can Only Achieve The Impossible by Believing It’s Possible
• Success is Not a One-Time Thing. It’s a Habit
• Act Now Without Delay

Travel Instagram Bio Examples

• The World is Book: You’ll Never Finish it if You Just Stay on One Page
• Travel is The Only Thing That Both Costs A Fortune And Makes You Wealthy
• To Travel is to Live
• Funny: If You Travel Far Enough Away From Home, You’ll Find Yourself
• A Traveler With No Fixed Plans
• If Life is Not a Daring Adventure, Then It’s Nothing at All
• The Journey is Measured in Memories And Friendships, Not Miles
• Go Where There is no Path. Blaze Your Own Trail For Others
• A Change of Place Energizes The Mind
• A Travelling Storyteller. Please Read My Book
• A Life of Travel That Will Leave You Speechless
• I Travel so Much That I Don’t Get Jet Lag Anymore
• Everywhere I go Becomes a New Part of Me. Follow, And It’ll Be Part of You Too
• I Plan to Finish My Life With Memories. Not Regrets
• They Told me The World Was Beautiful. So I Went to See For Myself
• The Journey is My Home
• They Say Travel is Dangerous. I Say Routine is Worse. It’s Lethal
• Busy Catching Flights. Not Feelings
• A Voraciously Curious Mind
• Work Mode: Off. Vacation Mode: On
• Slack Notifications Constantly Set on Snooze
• Solo Traveler
• Sailing The Seas. Flying The Skies
• Sharing Magical Moments
• Busy Spending More Time in The Air Than On The Ground
• Taking The Scenic Route And Sharing it With The World
• An Adventure a Day Keeps The Boredom Away
• Saving Memories. Not Money
• My Tan Might Fade. My Memories Won’t
• Beach, Please

Cute Instagram Bio Ideas

• Dream Big. Love Life. Smile Always
• Monday-Sunday Cheat Days
• Never Regretting Anything That Makes Me Smile
• Smiling a Little Every Day
• A Selfie Without Laughter is a Selfie Wasted
• No Frowns Available on This Account
• Smile at Me And I’ll Smile Back at You
• Smiling, Because I Know I Won’t Get Out of Life Alive
• I Don’t Have to Smile to Look Good. I Just do it Because I Love it
• Finding The Good in Everyday Things 

Instagram Bio Ideas For Boys

• Over 30 But Still Chasing My Hoop Dreams
• Living My Life on Two Wheels
• I’ll Never be My Best If I Try to be Someone Else
• Never Stressed. I Was Born For This
• I Live Like This to Tell My Grandkids Crazy Stories
• Writer. Wanderer. Guitarist. Self-Proclaimed Philosopher
• I’m a Hustler at Heart
• I’m Not Where I Want to Be, But I’m Getting Closer Every Day
• I’m The Hero of My Own Story
• Only Heroes Create History
• Mornings In The Gym. Afternoons At Work. Nights By The Lake
• Pizza Aficionado
• Sharing My Love of Craft Breweries 
• God First. Football Second. Everything Else Third
• Working Like a Future CEO
• Work For The Position You Want. Not The One You Have
• Full Throttle. Pedal to The Metal
• I’m Chasing Goals. Not The Crowd
• Fitness Junkie. Health Food Connoisseur
• Working on My Nobel Prize in Gains

Instagram Bio Ideas For Girls

• Fashion. Beauty. Travel
• Just a Girl That Goes For It
• A Girl in Search of The Rainbow at The End of Every Storm
• 50% Grace. 50% Grit. 100% Badass
• I’m Already in Love With Destinations I’ve Never Been to
• I’ve Got my Cat in One Hand. A Latte in The Other
• Wellness Advocate. Self-Love Practioner
• Busy Making Every Outfit Count. Leave Me Some Love!
• Joy. Simplicity. Peace of Mind.
• I’m The Model And The World is My Runway
• A Down to Earth Realist, But I Still Believe in Happy Endings
• Style, Sophistication, And Class. All in One Account
• Stay Positive, Even When Life Gets Tough
• I Can’t Be Held Responsible For The Things I Say When I’m Hungry
• Sharing Life’s Sweet Moments
• Writing My Own Fairy Tale
• A Disney Princess With a Heart of Gold
• A Sassy Southern Barbie Doll
• What Are You Waiting For? Click The Follow Button
• I Never do Homework Because I’m Trying to Save The Environment 

Business Bio Ideas For Instagram

• The Official Account of (Business)
• #Tag (branded hashtag) us for Your Chance to Win
• Contact Support at (email) For 24/7 Assistance
• Click The Link For Our 50% Off Black Friday Sale
• Innovating For The Future Since (Year)
• Meet (Business): The Only Platform You’ll Ever Need
• Hi, I’m (Name). I Help (Customers) Solve (Problem) And Get (Result)
• Subscribe For Daily Tips on (Skill)
• Got (Problem)? I’ve Got (Solution)
• Ask Our Team For Help With (Problem)
• Tag Us to be Featured!
• (Company Name) As Seen in (Publication or IG Account)
• Not an Ordinary Page. Here, We Get (Result) For (Type of Company)
• (Company Name) – (Chat Team Hours) – (Address)
• Supporting Over (Number of Clients) People Worldwide
• 24/7 Free Shipping to Anywhere in The World. Contact us Now!
• A Company Built by Women, For Women
• Giving You The Confidence to Be Who You Want to be
• Hand Delivering to (Location), (Location), And (Location). Everything Handled With Love
• We Believe in The Power to Change Lives

Instagram Bio Quotes

• I Am Myself, Because Everyone Else is Already Taken
• My Greatest Accomplishment is Being Myself in a World Where Everything is Trying to Make You Something Else
• You’ll be Criticized no Matter What You do. Might as Well Do What You Feel is Right
• I Don’t Dwell on Drama. I Live
• Personal Contentment is The Key to Success
• Not All Who Wander Are Lost
• Dream as if You’ll Live Forever. Live as if You’ll Die Today
• I Turn My Wounds Into Wisdom
• Finding The Sophistication in Simplicity
• Progress Not Perfection
• Making Memories I Will be Proud of
• I’m Hungry And Foolish. Just Like Steve Jobs Told Me to be
• Why Would I Be Normal? That’s Boring
• The Best Views Come From The Hardest Climbs
• Just Because I’m Awake Doesn’t Mean I Can’t Dream
• Determined to Make a Difference – One Mirror Selfie at a Time
• Busy Being a Glorious Mess
• More Excited About Where I’m Going Next Than Where I Currently Am
• Small Town Girl. Big City Energy
• Throwing Selfies Around Like They’re Confetti

Myself Instagram Bio Ideas

• Teaching Myself to Be Smarter, Better, And Braver Everyday
• I’m The Entire Ocean in a Single Drop
• My Own Little Work of Art
• Only I Am The Boss of How I’m Feeling Today
• I’m Learning to Be a Product of My Everyday Choices
• I’m Awesome. Follow Me
• Don’t Feel Bad, I’d Want to Follow me too
• I’m The Reason People Can’t Stop Scrolling IG These Days
• I’m More Than What You See in My Pictures (But Please Like My Pictures Anyway)
• I Was Born For Greatness

Short Instagram Bio Ideas

• Hi, I’m (Name)
• Here’s My Bio…
• No Idea What to Put Here
• Welcome to My World
• It’s (Name)!
• Check Me Out
• Click This Link
• Like. Follow. Share
• Hey, You Made It
• Good Vibes Only
• Catch Me If You Can!
• Away. Leave a Message
• Scroll Down
• Couldn’t Think of Anything, Sorry
• Eat. Sleep. Repeat
• Ball is Life
• Digital Nomad
• Minimalist. Plant Lover
• Artist. Innovator. Philosopher
• Real Estate Agent in (City)
• Travel Agent for (Destination)
• Content Creator
• You Know Who I Am
• Somewhat Famous

Fitness Instagram Bio Ideas

• Everyone Wants Big Muscles. No One Wants to Lift Heavy Things
• Those Weights Aren’t Going to Lift Themselves
• I Work Out Just For Selfies
• The Gym is my Temple
• Every Rep Counts
• Wake Up. Gym. Rest. Repeat
• Working Out Isn’t Vanity. It’s Self Respect
• The Bench is Comfier Than The Couch
• Work Hard. Nap Harder
• Six Pack Loading…
• Do I Have Abs Yet? Not Yet, But Soon
• Train Hard or Stay The Same. You Choose
• Beast Mode Activated
• Workouts Are My Vacation
• The Gym is My Beach
• Getting Fitter One Rep At a Time
• Yes, I Do Leg Day
• You Get The Body You Work For
• You Can’t Out-Train a Bad Diet
• Imagine Yourself 3 Months From Now…

What is an Instagram Bio?

An Instagram bio is the first thing people see when they land on your Instagram account. 

It’s a short, personal description of:

• Who you are
• What you stand for
• Why people should follow your page

In short, it’s a bit like a hook that’s meant to catch people’s attention and get them interested in following you ( or interacting with your account in some way) .

Your Instagram bio can only be 150 characters long, so you must be concise, interesting, and memorable in as few words as possible.

Your Instragram bio could include things like:

• A few short descriptors of you
• A quote summarizing your persona
• A reason to follow you
• Relevant hashtags
• What you do ( if you’re a business)
• Who your account is for ( if you’re a business)

Think of your Instagram bio like a headline on a newspaper: It’s there to attract eyes and get someone to take action.

It doesn’t matter what your Instagram account is for: business, personal, travel, or wasting time. You need to get your Instagram bio right if you want more Instagram followers.

Here’s a great example of the perfect bio:

Neil absolutely crushes it here. His Instagram bio makes you want to follow him or even do business with him.

The reason Neil’s bio is so powerful is he leads off with a PUNCH. “New York Times bestselling author”. Dang, that’s impressive. Then he name drops Obama AND Forbes. Plus he tags his company and adds a link with some tasteful emojis sprinkled in for good measure.

Here’s another, more down to Earth example:

Kiki, The Blonde Abroad ticks all the boxes here:

• A catchy name
• An awesome profile picture
• Who she is and what she does
• Links to her projects
• A link to her site

This is a great example of an Instagram bio that perfectly blends her brand with her business plus a touch of personality. Great job, Kiki.

My Simple 5-Step Instagram Bio Template to Follow

It’s scientifically proven that it’s impossible to write an Instagram bio on your own.

Here’s a proven template based off of the best Instagram bio tips from real experts:

Step 1 – Describe Who You Are And What You’re About

The best Instagram bios start out with the most important information first.

Think about it…

What do you do when you first meet someone? You introduce yourself, right?

So, do that first.

Say who you are, what you do, and what you’re about. Just think of it like describing yourself.

Let’s go back to The Blonde Abroad’s bio:

Notice she starts out with what she does and what she likes to do? That’s perfect. It doesn’t have to be complicated.

State your job and then say a bit about yourself. Try to crack a joke if you have a sense of humor.

The key takeaway here is that you should both instill trust in visitors, but also humanize yourself a little bit. From this bio, I can tell Kiki is both professional AND a down-to-Earth person.

Step 2 – Share Your Interests

Sharing your interests is one of the best ways to increase engagement on your Instagram bio.

Because sharing things you’re interested in ( and post about) makes it easy for people to decide whether to follow you or not.

For example, if you put that you’re interested in working out, vegan life, and meditation, anyone interested in those things will know in 2 seconds flat if they vibe with your account or not.

If you don’t, then people would have to scroll up and down your account to get a feel for your interests. And nobody has any time for that.

Check this guy out:

Instantly, I know Joe is into Star Wars and Vinyl.

I like Star Wars as much as the next guy. Congrats, Joe. You’ve got another follower.

The best bio is one where you let people know instantly what you’re all about and gets people interested in following you.

If you want to create a bit of intrigue, you could always use uplifting words like:

People need a good dose of positive things on their feeds these days. 

Step 3 – Add Contact Details And Links

This might not apply to everyone, but hear me out.

If you’ve got an Instagram profile for business, you MUST add contact details and some kind of link.

That’s what Neil does:

He adds his company’s account and a quick link to his company site.

If your link is too long, try to use a link shortener .

Step 4 – Add a Call to Action

Ever wonder why websites always have words like “buy now” on the site?

It’s because saying things like “get the free blogging masterclass now” ignites people’s brains and gets them to take action. It’s just human nature.

You need a call to action if you want to boost engagement and followers.

If you want people to click the link in your bio, follow your Instagram account, or like your photos, just tell them to.

Use words like:

• Follow 

These types of verbs will get people to take action much more often. It could be as simple as something like “link in bio” or “follow me for more selfies!”.

Whatever you do, just have a CTA. It helps.

The Best Instagram Bio Ideas: Conclusion

Having a killer Instagram bio could make the difference between getting more likes, follows, and purchases, or sitting there with a dead account.

You absolutely have to have a great Instagram bio if you want to make money on Instagram. It’s a non-starter. If you couldn’t find one from the massive list above, then just make your own using the template I gave you.

Best of luck. Let me know which one you chose!

What’s Next?

The only thing that’s left to do is to take action! Don’t just sit there. There are countless influencers making thousands of dollars a month or more from their Instagram profile. Some make thousands of dollars for a single post.

Once you’ve got your bio ready, learn how to make money on Instagram , and you’ll be one step closer to influencer status.

Editorial Process:

Our reviews are made by a team of experts before being written and come from real-world experience. Read our editorial process here .

Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan. These are products we’ve personally used and stand behind. This site is not intended to provide financial advice. You can read our affiliate disclosure in our privacy policy .

Adam Enfroy

We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. Read our editorial process and disclosures .

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10 Tips for Making a Lasting Impression With Your Instagram Bio

Spoiler: 150 characters is enough.

Research suggests you have just seven seconds to make a first impression — and it can be even shorter online. 

The secret sauce? A good Instagram bio. 

Whether it's incorporating relevant keywords or using a free link in bio tool , we're breaking down our top Instagram bio tips to level-up your profile.

Table of Contents

What is an instagram bio, 10 tips for the perfect instagram bio, bonus: free instagram bio planning worksheet.

Your Instagram bio is the section below your profile picture that gives users a sneak peek into the content on your feed. 

This space includes:

A display name

Page category

150 character description

External links

Contact info

And because your bio is typically the first point of contact for new visitors, it’s got everything you need to describe who you are and what you do, right off the bat.  

What Makes a Good Instagram Bio?

A good Instagram bio can make all the difference between a visitor hitting follow, or tapping away. 

It’s short, informative, and gives potential followers a well-rounded idea of what they can expect from your content. 

How can you achieve it? Our top tips for the perfect Instagram bio await, below. 

And if you need some extra help crafting the perfect bio, head to our Instagram Bio Captions library for all the inspo.

When done right, your Instagram bio can catapult your growth on the platform. Here are 10 ways to make those 150 characters count:

Keep It Short & Sweet

Include Relevant Keywords

Use a Link in Bio Tool

Show Your Personality

Include a Call-to-action

Add Your Contact Info

Add Your Branded Hashtag

Use Emojis Sparingly

Use Instagram Stories Highlights

Update Your Bio Regularly 

#1: Keep It Short & Sweet

Brief, yet captivating is the golden standard for a good Instagram bio. 

This makes long phrases and emoji overload a huge no-no.

Instead, stick to short, easy-to-read phrases that get the point across quickly. 

Aka, don’t overcomplicate it — for the most part, your content speaks for itself. 

FYI: You can create a clickable version of your Instagram feed with Linkin.bio by Later . Sign up today to level-up your Instagram bio:

#2: Include Relevant Keywords

ICYMI: a strong Instagram SEO strategy is one of the best ways to increase your reach on the platform. 

And while this mainly involves the captions you write — your account’s name and bio can play a role too. 

So, take a moment to brainstorm keywords your target audience may search for on Instagram, and pop them into your name field . 

See how Aley Arion uses the keywords “content creator” and "writer" to boost her account’s discovery:

Now, if someone searches any of these keywords, Aley has a better chance of popping up as a result. 

Want more tips for increasing your reach on Instagram with relevant keywords? Check out this blog post: Instagram SEO: 5 Ways to Increase Your Discoverability .

#3: Use a Link in Bio Tool 

With the ability to add only one external link to your Instagram bio, how do you narrow it down? 

Hint: you don’t have to.  

With Linkin.bio by Later , you can create a landing page with button links and a clickable version of your Instagram feed: 

This makes it easy to direct followers to specific web pages referenced in your posts, your other social accounts or websites , a product page — you name it.

A streamlined experience for your audience without having to frequently update the URL in your Instagram bio? Talk about a win-win. 

Ready to optimize your Instagram bio with Later's Linkin.bio tool ? Sign up and get started today :

#4: Show Your Personality

After all, your Instagram bio is all about you or your brand — so don’t shy away from sharing your story and giving a peek into your personality. 

Use this space to speak directly to your target audience and highlight your skills, background, or a common phrase you use.

This way, potential followers will immediately understand what you’re all about.

See how Alexandra Nikolajev introduces herself in four short lines:

#5: Include a Call-to-action

A good Instagram bio will drive followers to perform an action — whether it's participating in a survey or listening to your latest podcast episode.

And that means including an effective call-to-action (CTA). 

Just remember the golden rule: be clear and specific. 

For example, Girlboss invites followers to subscribe to their newsletter, Girlboss Daily in a simple one-liner:

And to encourage even more profile clicks, make use of Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, View shop, or Learn more.

Simple: ask and you shall receive.

#6: Add Your Contact Info

With an Instagram Business profile , you unlock the ability to add contact information to your Instagram bio. 

This includes your email address, phone number, and brick-and-mortar address — no additional character count required. 

Rug tufting business Fuzzy Lab and marketing community Pretty Little Marketer both have contact information available for new visitors and their followers:

The takeaway? Make it easy for a visitor or follower to reach out with the click of a button.

P.S. Did you know that Later is an official Instagram partner? Sign up today to start planning and scheduling your content in advance:

#7: Add Your Branded Hashtag

Another tip for a good Instagram bio? Two words: clickable hashtags. 

Whether you’re promoting an Instagram contest or a UGC (user-generated content) campaign , including a clickable branded hashtag in your Instagram bio is a huge engagement tactic . 

See how clothing brand NOIZE encourages UGC with their branded hashtag: 

Now, the brand has a dedicated space of organic customer content that they can engage with, repost, and (by request) repurpose. 

NOTE: While a branded hashtag can help you spotlight and collect UGC, placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search.

#8: Use Emojis Sparingly

A splash of color (or emojis) is a great way to add some personality into your Instagram bio — but don’t overdo it. 

Why? It has the potential to affect the accessibility of your content for those with visual impairments. 

So, it’s best to keep things short and sweet. 

Use emojis sparingly to highlight any CTAs (call-to-actions) or to add some pizzazz to your bio, like Later :

Salute emoji. 🫡

#9: Use Instagram Stories Highlights

Instagram Stories Highlights are perfect for sharing FAQs, roundups, and community spotlights.

They also have the potential to make your Instagram bio more appealing and click-worthy. 

Think: product launches, booking info, and anything else worth the 24-hour shelf life extension. 

And if you want to add a little spice, you can create a set of on-brand covers to ensure a consistent look and feel.

Nail artist Christina uses Stories Highlights to organize appointment availabilities, price lists, art inspo, and more: 

In other words: timely, clean Instagram Stories Highlights = boosted Instagram bio views + a stronger brand aesthetic on your profile. 

TIP: To create your own Instagram Stories Highlights covers, read this Later blog: How to Create Instagram Stories Highlights Covers (+ Free Icons!) .

#10: Update Your Bio Regularly 

An up-to-date Instagram bio gives viewers the most current info about you and your happenings.

On the flip side, an outdated bio can be misleading and result in the loss of potential followers.

So, if you haven’t updated your Instagram bio in a while, this is a sign (or 10) to give it a refresh.

A good Instagram bio is your ticket to a boost in reach, trust, and a loyal following. 

And while there’s a lot to remember to get it right, we’ve got you covered with these top tips (+ a free Instagram Bio planning worksheet to guide the way). 

Ready to make a lasting impression with your Instagram bio? Download Later’s free Instagram Bio Planning Worksheet to level-up your bio today. 

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face, rollerskating, or thrifting. Keep up with her nonsense on Instagram – @alygagliardi .

Plan, schedule, and automatically publish your social media posts with Later.

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200+ best instagram bio ideas, examples & templates.

How to create an attractive Instagram bio? Look at this list of 50 Instagram bio templates and ideas that Instagram users can recreate for their profile.

You never get a second chance to make a first impression – so why risk it when it comes to your Instagram bio?

Besides your image, the first thing people see on your profile is your Instagram bio, so without a doubt, we can say it’s one of the most important things.

It might seem irrelevant, but the “ devil is in the details, ” and the details, in this case, mean more followers and/or customers.

If you lack inspiration for your Instagram bio, in this blog post, we’ll share some ideas, and besides that – here’s everything else we’ll cover:

What is an Instagram Bio?

Instagram bio templates and ideas for fashion influencers, instagram bio templates and ideas for nft & crypto influencers, instagram bio templates and ideas for entrepreneurs, instagram bio templates and ideas for lifestyle influencers, instagram bio templates and ideas for businesses, personal instagram bios to copy + paste, instagram bios for auto dealerships, instagram bios for real estate agents, instagram bios for cosmetics brands, 5 instagram bio tips you should know, key takeaways.

FYI : Feedlink Link in BIo tool helps small business owners and UGC creators consolidate all their tools in one platform and save tons of time and money to build link-in-bio pages, publish blogs, newsletters and social media posts.

Convert followers to customers with the best link in bio tool on the planet.

Consolidate tools and cut costs with a free blog, newsletter, and social media publishing. Plus 1 year free link domain.

An Instagram bio is a small area under a user’s profile on Instagram where they can provide a brief description or information about themselves or their account. It can include text, emojis, and hashtags and has a maximum length of 150 characters.

Why your Instagram bio is important?

So, where to start with writing your bio?

– With a total of 150 characters, your Instagram bio should contain the following:

• vital information – such as who you are, what you do, the topics you’re interested in/are willing to talk about, your job role, and a way for people to reach out to you (contact information)
• showcase your personality – feel free to show off your personality even in your Instagram bio (in this way, chances are you’ll attract the right kind of audience)
• call-to-action – CTA is also essential, especially if the Instagram account is a business one or used as such one.

All in all, these are the most basic elements of every Instagram bio, but stick with us.

We will cover so much, plus give away some super practical examples.

We will start with Instagram bio Ideas for Individuals.

If you are an individual using Instagram to create your personal brand, here are some Instagram bio ideas and examples sorted into few different categories:

• Fashion influencers
• Crypto influencers
• Entrepreneurs
• Lifestyle influencers
• Auto-dealerships
• Real estate agents
• Cosmetic brands

What should your Instagram bio include?

Here is a list of some of the things that you can include in your Ig bio:

Include a Description of Yourself

An engaging, concise statement that provides insight into who you are, possibly mentioning your profession, hobby, or personal motto.

List Your Interests

Highlight a few of your hobbies or passions to give followers a sense of what you enjoy and what they can expect from your content.

Share Your Contact Information

Depending on your preferences and the nature of your account, you can include an email address, phone number, or a link to a contact form for business inquiries or collaborations.

Add a Call to Action

Encourage visitors to engage with your content or business through phrases such as “Follow for daily inspiration” or “Click the link below to shop,” guiding them toward specific actions you want them to take.

With an estimated worth of $1,7 trillion , we can say the fashion industry is one of the biggest ones worldwide. So why not stand out from the crowd and grab a “piece of the cake”? Here’s how to start by writing your Instagram bio:

Fashion Instagram Bio Ideas to Copy + Paste

• Showcasing the latest trends ?
• Making fashion statements ?
• Dressing to make a difference ?
• Taking fashion risks ?
• Inspiring others with clothing choices ?
• Styling to stand out from the crowd ?
• Creating unique looks for every occasion ?
• Expressing individuality through fashion ?
• Sharing creative design ideas ?
• Growing a community of fashion lovers ♥️

Fashion Instagram Bio Examples

Template #1 – emma hill.

• Name and Surname
• Description of her (your style)
• The name of her YouTube Channel
• A bio link to her second account and one for donations (you could place a link to your website)

Template #2 – Chrissy Rutherford

• A brief text that’s a combination of who she is and her interests
• Call-to-action with a unique link and a hashtag

Template #3 – Valeria Lipovetsky

• Most important aspects/interestest of her life (Fashion, Self-love, and Motherhood)
• Her profession (Founder @Shopverie)
• Social proof
• Current Location
• Call-to-action
• Link to her other important links

Template #4 – Chiara Ferragni

• Most important aspects of her life
• Her role (Founder to @chiaraferragnibrand)
• A place for a unique hashtag and a call-to-action for the series
• A link to her collection in the stores

Template #5 – Camila Coelho

• Founder of (her personal brands)
• What she supports

Template #6 – Lauren Conrad

• A list of her interests, along with links to her other accounts
• Lifestyle/Designer/Co-founder/Fragrance

Template #7 – Negin Mirsalehi

• Something to make her stand out
• Founder of her personal brand
• Link to Youtube

Template #8 – Leonie Hanne

• Where she’s from and her current location
• E-mail address for a way to reach out to her
• Link to her website

Template #9 – Danielle Bernstein

• Founder at (name of the brand)
• A link to her other account
• E-mail address to reach out to her
• Link to the website

Template #10 – Chriselle Lim

• Roles and titles in life
• Co-founder of (name of the brand)

Cryptocurrencies are getting more popular by the day, and if you’re looking to enter this industry, here’s how to “sell yourself” in your Instagram bio.

Crypto and NFT Instagram Bio Ideas

• Crafting digital art that stands the test of time ?
• Unlocking new possibilities with the power of blockchain ?
• ⚡️ Creating innovative NFTs to empower creators
• ? Offering unique and exclusive digital art
• ? Pioneering a new way to express creativity with digital mediums ?
• Empowering content creators to tell their stories in an immersive way ?‍?
• Making art accessible and affordable to everyone ?
• Bringing ideas to life with cutting-edge technology and creativity ?
• ? Redefining how people view artwork – digitally or physically
• ✨ Showcasing revolutionary artistry through blockchain technology ✨

Crypto and NFT Instagram Bio Template

Template #1 – vitalik buterin.

• Crypto Preference

Template #2 – Roger Ver

• His interests/Crypto preference
• Social proof (featured on Forbes…)
• Founder of (Bitcoin)

Template #3 – Andreas M. Antonopoulos

• Interests and Crypto Preference
• Employment state
• Additional titles (such as the author of 5 books)

Template #4 – Charlie Lee

• Creator of (Litecoin)
• Main Interest – Cryptocurrency Enthusiast
• Role (Director)

Template #5 – Anthony Pompliano

• Stating the uniqueness of his profile (One account only)
• Unique selling proposition (Earn bitcoin within 3-5 days)
• Call-to-action with link (How to start trading with crypto)

Template #6 – Tone Vays

• Stating the uniqueness of his profile
• I will never DM offering investment opportunities
• Role – Producer of (links to two other Instagram accounts)
• Link to his YouTube profile

Template #7 – Dan Held

• Two sections Me and Work; Description of his crypto preferences, roles, and titles

Template #8 – Lyah Heilpern

• Link to TikTok account
• Additional Interest she speaks about

Template #9 – Michael Saylor

• Founder of (company)
• Crypto preference and what he talks about
• Additional Insta profile and interests
• Link to his page

Template #10 – Ben Armstrong

• The name he is recognized under (BitBoy Crypto)
• Crypto Preference (what cryptocurrencies he talks about)
• His personal and professional roles
• A single link that contains all his important links

Entrepreneur: “ A person who starts a business and is willing to risk loss in order to make money .” – if you do recognize a little bit of this entrepreneur definition in yourself or you’re about to start your very own business, here’s how to compose the perfect bio.

Instagram bio ideas to copy-paste for Entrepreneurs

Here is a list of 10 Instagram bio ideas for an entrepreneur:

• Building something from the ground up ?
• Taking calculated risks ?
• Working hard and playing harder ?
• Exploring new ideas and concepts ?
• Making my dreams come true ✨
• Designing innovative solutions ?
• Creating a culture of success ?
• Empowering others to succeed ?
• Elevating the status quo ?
• Turning passion into profits ?

Continue reading to see actually examples of Insta bios of real entrepreneurs on Instagram:

Template #1 – Jasmine Star

• CEO @ (name of company)
• Unique selling propositon
• Contact info
• Call to action in combination with link

Template #2 – Richard Branson

• Unique Quote
• Links to his company’s profile and website

Template #3 – Brit Morin

• A unique quote and a USP – Here to help women rise to their full potential
• Founder of (links to other profiles)
• Other interests
• Call to action with a link

Template #4 – Gary Vaynerchuk

• Creator of (link to profile)

Template #5 – Jenna Kutcher

• An inspiring quote
• Author of “name of the book”
• Host of @ name of the podcast
• Main interests

Template #6 – Tony Robbins

• Unique selling proposition
• Call to action with a link to his podcast

Template #7 – Patrick Bet-David

• A unique background quote – Entrepreneur since 10 yrs old
• Background and place of birth
• Job role – host of @company
• Additional work interests (link to podcast) and personal interests
• Link to website

Template #8 – Ed Mylett

• Roles and titles
• Co-founder @company
• Call to action with a link to his show

Template #9 – Lewis Howes

• Role and ex-role
• Something that makes him stand out
• Social proof for his most valuable asset – his podcast
• Link to his podcast account and website

Template #10 – Manny Khoshbin

• His personal and work-related roles
• A unique quote – Living the American dream
• Call to action with a link (Learn my top real estate strategies)

Last on our Bio Instagram Ideas for Individuals is the lifestyle influencers, and here come ten unique templates and examples to help you compose your perfect Instagram Bio:

Template #1 – Lauren Conrad

• Unique hashtag
• Links to her personal account, shops, nonprofit organization, and website

Template #2 – Julie Sarinana

• A quote – California girl dreaming big
• Founder @name of brand
• A link to her website

Template #3 – Aspyn Ovard

• Personal information – Mama + wife
• Online store – and a link to it
• YouTube – with names of accounts
• Link to her multiple most useful links

Template #4 – Chris Han

Name and Surname (speaking with her customers with emojis) ❤️ – and her interests and what she speaks about ?? mama to @link to another account ? married to @ link to another account ? – more photographs to be found @ another account ? contact e-mail ? – her education Link to her other most important links

Template #5 – Caitlin Patricia Weiler

• Her current location
• Her roles – actor, writer, creator, and model
• Sole personal information embellished with emojis
• Link to her IMDB profile

Template #6 – Chevonne Dixon

• Her main interests and things she speaks about
• Personal information – Living with heart failure
• A quote – Do what makes you happy
• Current location
• Link to her quick links selection

Template #7 – Shonda

• Name | Her main interests
• A personal, inspiring quote
• Personal information
• A description of her fitness journey
• E-mail for contact
• Link to another account and her website

Template #8 – Pamela Reif

• Her age with social proof of her accomplishments – Forbes 30 under 30
• ?Food Account: @link to her food account
• ?YouTube: Name of her YouTube channel
• ? founder of @personal brand
• Imprint: link to her PR account
• Link to her products/personal brand

Template #9 – Amber Fillerup Clark

• Her interests
• Founder of @name of brands and links to them

Template #10 – Shayna Terese Taylor

• Her interest in links to her products
• Podcast: “the name of her podcast”
• Link to other important links

Short but super important, a well-put Instagram Bio is a super impactful element to every Instagram business profile!

It’s the first thing that tells who you are and what you do, showcases your brand personality, and set’s the tone with your potential customers.

If you lack inspiration, here are a handful of templates + practical examples:

Template #1 – Mango

• Name and type of brand
• Mango Official Account – stating the originality
• A welcoming message aligned with their brand voice
• A call to action and unique hashtag

Template #2 – Upwork

• Name of brand
• Unique selling proposition stated in a sentence
• Link in bio

Template #3 – Vitality

• Call to action – Shop the base camp collection now
• (extra spacing)
• Brand’s unique message and unique selling proposition.
• Call to action with a link to the website

Template #4 – Good Filling Company

• Name of Brand
• Value proposition – a statement about what they are doing
• Their unique selling proposition
• Let’s get started – Call to action with a link to their website

Template #5 – Book Depository

• Types of books they are selling
• Unique selling proposition – Free delivery on 20 million books!

Template #6 – Purito

• Their slogan, Name of the brand, and type of industry
• A few value propositions, such as a natural skincare brand and smart ingredients

Template #7 – RiseDesk

• Name of Brand and type of industry
• Call to action – “Upgrade your home office today” with a link to their most important links

Template #8 – Staedtler

• #Brand’s hashtag in combination with their slogan
• A unique quote – a value proposition
• Unique hashtag with a call to action (share arts and crafts with the hashtag)

Template #9 – Nespresso

• Unique selling proposition + unique hashtag
• Certification Statement
• Link to other valuable links

Template #10 – Paradise Food

• Name of brand and type of industry (in this case – a restaurant)
• Value propositions – Fresh and delicious healthy food
• Type of food they are serving
• Working hours
• Way to reach out

Cute Instagram Bios

Here are 10 Cute Instagram Bios:

• Making every day more beautiful ?
• Here to sprinkle the world with cuteness ✨
• Filling your day with joy and love ❤️
• Keeping it cute and simple ?
• All about spreading positivity ?
• Let’s make the world a better place ?
• Making smiles bigger and brighter ☺️
• Always here for some good vibes ?
• Life’s too short not to be happy ?
• Shine bright like a diamond ✨

Funny Instagram bio ideas

Here are 10 Funny Instagram bio ideas with emojis:

• ? Clowning around on a daily basis ?
• ? Making the world a funnier place, one joke at a time ?
• ? Always looking for laughs and good times ?
• ? Sharp observations to make your day brighter ?
• ? Just an average Joe trying to share a few laughs ?
• ? Going wherever my sense of humor takes me ?
• ? Celebrating the little things in life ?
• ? Just here for the fun of it! ?
• ? A bit of silliness never hurt anyone…right??
• ? Spreading smiles and bringing laughter everywhere ?

Clever Instagram bios

Here are clever things to put in your bio:

• Thinking outside the box to bring creative solutions ?
• Outsmarting others and getting one step ahead ?
• Leading by example, innovating, and exploring new ideas ?
• Connecting people and spreading knowledge through the power of words ?
• Seeing what others don’t with a keen eye for detail ?
• Enjoying life one smart decision at a time ?
• Always teaching something new to learn from ?‍?
• Using empathy and understanding to create meaningful connections ❤️
• Making wise choices always using logic and reason ?‍⚖️
• Doing the right thing even if it isn’t easy ?

Creative Instagram bio ideas

Here are 10 creative bio ideas for Instagram:

• ? Exploring ? new places and ? creative ideas ?
• ? Unlocking ? unique perspectives ✨ to find better solutions ?
• ? Making life a little bit more ❤️ interesting every day ?
• ? Constantly coming up with innovative ideas to make the world a better place ?
• ?‍? Helping others bring out their inner rock stars by being creative ?‍?
• ? Sharing my thoughts through art and music, creating a better tomorrow?
• ? Fueling creativity ?‍? with passion and enthusiasm ?
• ⭐️ Searching for hidden gems that inspire me ⭐️
• ♾ Always looking for ways to tackle any problem with creativity ♾
• ? Showcasing my vibrant personality through playful designs ?

Here are 10 Instagram bio ideas for auto dealers with emojis:

• ? Making your car buying dreams come true ?
• ? Helping you find the perfect fit for all kinds of budgets ?
• ? Experienced experts for all things automotive ?
• ? Driving customers to the best deals on wheels ?
• ? Bringing buyers and sellers together ?
• ? Saving money and making your life easier ?
• ? Making sure you get a great deal every time ☺️
• ✅ Trustworthy professionals with unbeatable offers ✅
• ?‍? Knowledgeable advisors to guide you through the process ?‍?
• ⛽ Offering the best solutions when it comes to fuel economy ⛽

Here are 10 Instagram bio ideas for real estate agents with emojis:

• ? Real estate expert helping clients find their dream homes ?
• ? Passionate about helping people find their perfect property ?
• ? Making home ownership a reality one house at a time ?
• ☑️ Enabling dreams of owning a property with my expertise ☑️
• ? Making your real estate dreams come true ?
• ? Finding the right fit for your family’s future ?
• ?‍?‍? Bringing buyers and sellers together in harmony ?‍?‍?
• ? Experts in finding homes for all kinds of budgets?
• ✅ Trustworthy professionals guiding you toward the home of your dreams ✅
• ? Offering the best solutions to make your new home a reality ?
• Perfecting beauty, one ? swipe at a time ?
• Brighten your world with our cosmetics line ?
• Add sparkle and shine to your life with us ?
• Express yourself through color and style with our products ?
• Make your mark and show how vibrant you can be with our range of cosmetics ☀️
• Enhance natural beauty, discover what’s inside, and unleash it ?
• Let your beauty shine through with our luxurious collection ✨
• Shine like a star wrapped in luxury ⭐️
• Transform your look into something extraordinary ❤️
• Feel beautiful every day with us ?

Instagram Bio Ideas for Girls

• Dreamer | Baker | Sunset Chaser
• Making magic one sparkle at a time
• Books & Teas | Future World Traveler | Dog Mom
• Positivity Promoter | Artist at Heart | Spreading Smiles
• Self-Love Advocate | Plant Lover | Adventurous Soul
• Creator | Fashion Enthusiast | Making my fairytale one outfit at a time
• Living in a pastel world | Makeup Maven | Cupcake Connoisseur
• Ballet Dancer | Lover of Classics | Vintage Soul in a Modern World
• Floral Designer | Crafting Beauty Daily | Love, Laugh, Bloom
• Starry-eyed Storyteller | Wanderer & Wonderer | Capturing Moments Through Lens

Instagram Bio Ideas for Boys

Here are 10 Instagram bio ideas for boys:

• Explorer at Heart | Amateur Chef | Aiming for the Stars
• Gamer | Tech Enthusiast | On a Mission to Innovate
• Fitness Fanatic | Coffee Connoisseur | Chasing Sunsets
• Adventure Seeker | Photographer | Crafting Stories One Click at a Time
• Serial Entrepreneur | Basketball Lover | Making Dreams Reality
• Music Buff | Vinyl Collector | Strumming Through Life
• Outdoor Enthusiast | Mountain Climber | Nature’s Friend
• Bookworm | Philosophy Lover | Pondering Life’s Big Questions
• Film Aficionado | Foodie | Exploring the World Through Cinema
• Skater | Artist | Painting the Town in Bold Strokes

 Instagram Bio Quotes

• “Living my story, one chapter at a time.”
• “In a world full of trends, I want to remain a classic.”
• “Blooming in the wild, not in the greenhouse.”
• “Crafting a life I don’t need a vacation from.”
• “Sprinkling a little magic wherever I go.”
• “In the pursuit of what sets my soul on fire.”
• “Embrace the glorious mess that you are.”
• “Dancing to the beat of my own drum.”
• “A sprinkle of chaos and a cup of sunshine.”
• “Living life in warm yellows and soft pinks.”

 Instagram bio ideas for food bloggers

• Exploring the world, one bite at a time | Recipe Creator
• Culinary Adventurer | Documenting Every Delicious Detail
• Turning everyday ingredients into extraordinary dishes | Home Chef
• Gastronomic Storyteller | Join my flavorful journey
• Food Photographer | Capturing the art on plates
• Sweet Tooth Enthusiast | Baking the world a better place
• Savor the Flavor | Your daily dose of food inspiration
• From Street Food to Fine Dining | Your Culinary Guide
• Uniting people one recipe at a time | Food Lover
• Spice Whisperer | Creating Harmony in the Kitchen

 Instagram bio ideas with symbols

• ✈️ Globe-trotter | ? Photographer | ? Dreamer
• ? Entrepreneur | ? Lifelong Learner | ? Innovator
• ? Health Enthusiast | ?‍♂️ Yogi | ? Plant Lover
• ? Artist | ? Star Gazer | ?️ Creator
• ? Music Lover | ? Dancer | ? Aspiring Singer
• ? Gourmet Chef | ? Recipe Developer | ? Spice Aficionado
• ? Environmentalist | ? Animal Lover | ? Nature’s Friend
• ? Bibliophile | ✒️ Writer | ?️ Cozy Corner Creator
• ? Gardener | ? Flower Enthusiast | ? Homebody
• ? Adventurer | ⛺ Camper | ? Bonfire Aficionado

Instagram bios with links

Here are some IG bios with links examples :

• Writer | Traveler | Storyteller ? [your-website-link-here]
• Health & Fitness Guru ?️‍♂️ Recipes & Workouts: [your-blog-link-here]
• DIY Queen | Crafting Tutorials ? YouTube: [your-channel-link-here]
• Tech Enthusiast | Gadget Reviews ? Latest Reviews: [your-website-link-here]
• Food Blogger | Recipe Developer ? Discover my recipes: [your-blog-link-here]

Change the font in Your Instagram Bio

Changing the font in your Instagram bio is a great way to make your profile stand out. A unique font can help convey your personality and brand style, making your profile more memorable to visitors.

To change the font in your Instagram bio, you can use a font generator website or app to create stylized text, then copy and paste it into your bio section on Instagram.

Add symbols to Your Instagram Bio

Customizing your link in bio and adding symbols to your Instagram bio can enhance its visual appeal and functionality significantly. Symbols can be used to categorize information, draw attention to specific details, or add a creative flair to your profile.

Begin crafting your bio, and when you want to insert a special character, navigate to “Insert” followed by selecting “Advanced Symbol.”

Add Feedlink, our Instagram Link in Bio Tool

To add Feedlink , all you have to do are the following steps:

• Create a free account for Feedlink.
• Connect your Instagram account or you can choose TikTok or even skip this step.
• Once your Instagram account is connected, you will be redirected to the Editor.
• To add links to the Instagram images, click the ‘Add link’ button located on each image.

Add Instagram Bio Space

Adding spaces to your Instagram bio helps in creating a clean, organized, and visually pleasing profile. It makes your bio easier to read and navigate, allowing you to clearly separate different pieces of information, such as your description, contact details, and hashtags.

Add a call to action button in your Instagram bio

Incorporating a call-to-action (CTA) button in your Instagram bio is a strategic move to direct your followers or visitors towards a specific action, such as visiting your website, purchasing a product, or signing up for a newsletter.

We hope by now you’ve learned never to underestimate the power your Instagram bio has.

It’s the first interaction, the first impression with every single person that lands on your profile.

• So, who are you?
• What are you looking to tell the world?
• How will you stand out?

Make sure you include information such as Instagram category, add link in bio if you have one or other accounts, relevant call-to-action, one-of-a-kind hashtag, and your unique selling propositions or said less marketing- ly what you are unique for.

What does your current Instagram bio look like?

Did you find some inspiration in our shared examples?

We’d love to hear more, so feel free to drop a line in the comment section.

150 characters are the total length of a single Instagram bio, and 30 characters for the username.

Yes , they do count as characters.

A good Instagram bio is one that describes who you are in an easy-to-read way.

As often as you would like, although that’s not a recommended practice.

Once you open your bio and write your first Instagram bio line, please tap on the 123 key, and when the return key in the bottom right corner appears, click on it twice to add a line break.

You can find Instagram bio symbols on websites or apps offering special characters and symbols.

You can find Instagram bio fonts on dedicated font generator websites or apps.

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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Published January 24 th 2020

How to Create the Perfect Professional Instagram Bio

Learn the Instagram bio tips and tricks to promote your brand and attract new customers.

Creating an interesting Instagram bio that grabs your audience’s attention should be a key priority for all brands and influencers.

The best Instagram bios will showcase your brand’s personality, promote your business, and convince people to follow you.

In this article, we will discuss the key elements you need to create the best Instagram bio for your brand. So here’s how to make the perfect professional Instagram bio.

But first, see How to Get Verified on Instagram. Also, if you want to get more engagement with your IG posts, try these 23 powerful tips .

Use keywords for the name field

If you click on Edit Profile, the first field you will find is Name. This is different from your Username, which forms your Instagram profile URL (http://instagram.com/username) and gives your profile page its brand name.

The Name field, in fact, makes up the first 30 characters of your Instagram bio and is key to helping with Instagram SEO.

When people search on Instagram, the words in the Name field are analyzed for matches. So if you want to rank well in searches from an Instagram SEO perspective, it is crucial you use keywords relevant to your niche in the Name section (not necessarily your business name, as the title suggests).

Emojis can also be searched for, and so should also be featured in the Name field if appropriate. For more information on how to select and write a Username and Name, and how they help with SEO on Instagram, check out this article .

Writing the bio

An Instagram bio has to make an impact on your audience. It has to tell people what your business is, what you do, and why they need you. It also has to convince people to not only follow you, but to complete a particular task of your choosing (like visiting your website).

And as you are only allowed 150 characters for your bio (plus the 30 characters for your Instagram Name) this is not an easy task! So let’s have a look at what text you should include in your bio.

Specific niche or service – If you are in a specific profession or industry niche, or are known for offering a particular service, then it is important to make this clear in your Instagram bio to help you immediately connect with the right crowd.

Skills and experience – Sharing your skills and experience will help present a professional business, building trust with your target audience and giving them an insight into what you offer.

Hobbies and interests – If your brand is based on you as an individual, then building a relationship with your followers is key. Share a bit about who you are – your hobbies, interests, values, and beliefs – to come across as likable and engaging.

Use your brand’s voice with a touch of humor – Using your brand’s voice is a must, as this will ensure consistency across your social networks and enable your audience to immediately recognize you. However, a splash of humor will add a personal touch, making your brand more relatable.

Evidently, there is much to consider when writing your Instagram bio. But we aren’t finished there. Let’s look at other elements you should include to create an effective bio.

Using emojis in your Instagram bio will give your profile a visually fresh and fun feel while helping your brand stand out from the crowd.

Emojis also take up less space than words, enabling you to add extra info about your brand that the character count wouldn’t allow for with text.

Here are some top tips for using emojis in your Instagram bio:

• Be creative and try a combination of words interspersed with emojis
• Use emojis to emphasize key points in your content or as bullet points to break up the text and make it easier to read
• Emojis should always be relevant to your brand and add value to your bio.

It is not a good idea to use just emojis on their own with no text. This can be confusing to your audience and is a waste of precious brand promotion space.

And remember, once chosen, emojis aren’t set in stone. Play around with different emojis over time to see what fits best with your brand.

For more on emojis, here are 5 Steps to Using Emojis for Marketing .

Use hashtags

Adding your branded hashtag to your bio is another important Instagram strategy. This will help not only drive post engagement, but also create a community around your brand.

By giving your followers a way to share their content with you and your community via your branded hashtag, you will quickly create a strong interactive hub on Instagram.

This can help promote your business and enable your brand to reach a wider audience.

Call to action

Your Instagram bio is the perfect place to add a call to action . Tell your audience what you want them to do, and if possible, how to do it. For example, ask your audience to follow you on Instagram or other social media channels. If your organization provides a service, display your email to encourage people to get in touch for a discussion or quote.

Brick-and-mortar stores should include their address and opening times, so people can easily find and visit them.

If you want your audience to open a particular web page, ask them to do so and then add the URL to the Website field (covered in more detail next).

Give spacing and line breaks as and when needed

Sometimes, it’s difficult for people to scan through your bio when it contains a large piece of information.

Breaking down your bio into a list or bullet format with neat spacing helps people consume the information with ease.

Having a list also enables you to include call-to-action buttons along with your bio.

Website URL: How to put a link in your Instagram bio

Instagram only allows you one clickable link, which appears at the bottom of your bio. Most Instagrammers display their website’s homepage URL, which makes sense if your goal is to drive traffic to your site.

However, as your business and Instagram goals change over time, so should your website URL link.

Consider linking to your latest product page, a landing page for a recent marketing campaign, your newest blog content, or contact page.

There are many possibilities here, so make the most of the link in your Instagram bio by changing it up in line with your business objectives.

Choose a profile picture

The final step in this process is selecting a profile picture. The obvious choice for this is your brand logo, which you already use on your website, marketing material, and other social media channels.

Using an identifiable symbol will make it easy for your target audience to recognize you. It will also help raise awareness of your brand by making sure it is constantly visible within your niche on social media.

Instagram Stories Highlights

Instagram Stories Highlights is one of the exciting features which a huge number of brands use for different purposes like promoting their products, reminding people about the upcoming event, glimpse of behind-the-scenes activities, polls or quizzes, and a lot more.

Hubspot makes use of this feature well to educate their audience, according to their areas of interest and then guide them with a blog post once they tap on the story.

The segmentation of users by Hubspot helps them acquire quality leads. If you’re new to Instagram Stories Highlights, follow the steps mentioned here to create story highlights for your brand .

Other strategies that you can try out

Instagram fonts

Brands can also experiment sometimes by using Instagram custom fonts in their bio.

They can use it in some parts of their bio on important occasions like brand announcements, sale, events, webinars, etc to grab immediate attention of the user.

There are plenty of tools available in the market to apply these custom fonts with ease .

Instagram symbols

Like Instagram fonts, brands can easily copy and paste their choice of symbols on their Instagram bio using tools like Cool Symbol .

Instagram quotes

Brands can display famous quotes on their bio from time to time, which users might enjoy when they land on their page.

Sale/event/product announcement

Instagram bio is a great place to announce the live events which are happening and for future announcements. Fans can keep a tab of the activity happening at your end by just checking your bio.

These are different bio examples which you can try out to get an excellent first impression when visitors land on your Instagram page.

Final thoughts on how to create a professional Instagram bio

As you can see, there are many elements to creating a professional Instagram bio for your brand.

However, your Instagram bio doesn’t need to be static – shake it up a bit. Try out different emojis, calls to action, text, and more.

By varying your Instagram bio, you will find out what your audience responds to and what works for your business. Good luck!

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27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Published: December 20, 2023

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

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You're all set!

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Tell us a little about yourself below to gain access today:

A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

• Create an 'About' page for your website or profile.
• Begin writing your bio with your first and last name.
• Mention any associated brand name you might use.
• State your current position and what you do.
• Include at least one professional accomplishment.
• Describe your values and how they inform your career.
• Briefly tell your readers who you are outside of work.
• Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

• Facebook Business page .
• Industry blog byline .
• Instagram account .
• Personal website .
• LinkedIn profile .
• Industry website .
• Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

• Lindsay Kolowich Marketing.
• SEO Lindsay.
• Kolowich Consulting.
• Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

• Your family.
• Your hometown.
• Sports you play.
• Hobbies and interests.
• Favorite music and travel destinations.
• Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

• Chimamanda Ngozi Adichie: Author
• Chima Mmeje: SEO Content Writer
• DJ Nexus: DJ
• Lena Axelsson: Marriage & Family Therapist
• Mark Levy: Branding Firm Founder
• Audra Simpson: Political Anthropologist
• Marie Mikhail: Professional Recruiter
• Wonbo Woo: Executive Producer
• Chris Burkard: Freelance Photographer
• Lisa Quine: Creative Consultant
• Nancy Twine: Hair Care Founder
• Trinity Mouzon: Wellness Brand Founder
• Alberto Perez: Co-Founder of Zumba Fitness
• Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

• There’s clarity about who Chima serves.
• The hook is bold, catchy, and compels anyone to read further.
• Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

• Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
• It provides a subtle pitch for readers to check out her podcast.
• The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

• It highlights Chris’s achievement without bragging.
• The last sentence portrays Chris as a responsible man who loves his family.
• The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

There's something in there for everyone.

• The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
• Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

• Introduce yourself.
• State what you do.
• Add key skills or areas of expertise.
• Include a personal mission statement
• Celebrate your wins.
• Provide your contact information.
• Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

• A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
• Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
• A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
• A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

• Tristen Taylor: Marketing Manager
• Lianna Patch: Copywriter
• Precious Oboidhe: Content Strategist and Writer
• Rebecca Bollwitt: Writer
• Megan Gilmore: Cookbook Author
• Bea Dixon: Feminine Care Founder
• Tammy Hembrow: Instagram Influencer
• Dr. Cody: Chiropractor
• Larry Kim: Founder
• Dharmesh Shah: Founder and CTO
• Lily Ugbaja: Content Strategist
• Ian Anderson Gray: Marketer
• Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

• The bio is short and direct.
• The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

Don't forget to share this post!

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Create a compelling professional narrative for your summary, bio, or introduction.

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Photography bio for Instagram: 50 best ideas for your page

Instagram has become a hub for photographers to showcase their skills and creativity. With millions of users on the platform, standing out among the crowd can be challenging. That's why having a unique and consistent feed is essential to building a strong following and establishing yourself as a talented photographer. You must therefore select a photography bio for Instagram that will make you stand out from the rest.

Showcasing your photography on Instagram as an artist is not an easy task. With so much visual noise on the platform, it can be challenging to grab the attention of potential followers and clients. That's why having a solid strategy and a fresh approach to your photography content is essential.

Photography bio for Instagram

Photography bio ideas for Instagram are creative and unique concepts you can use to capture stunning images and showcase your skills and artistry on popular social media platforms. By incorporating these ideas into their content strategy, photographers can attract more followers, increase engagement, and establish themselves as experts in their field.

These bio ideas can also help photographers to push their creative boundaries, explore new techniques and perspectives, and experiment with different themes and styles. If you are struggling to compose a bio for Instagram, these ideas should inspire you when you write a bio for a photographer.

Freelance photographer bio

Freelancer photographers are responsible for finding clients, negotiating rates and terms, and managing their schedules and workflow. They also handle the post-production work, such as editing and delivering the final images to their clients.

These ideas can also help photographers to push their creative boundaries, explore new techniques and perspectives, and experiment with different themes and styles. Here are some caption ideas for a freelance photographer bio to capture the attention of their followers.

• Every picture tells a story; let me capture yours.
• Through my lens, I see the world in a different light.
• Photography is not just a job; it's my passion.
• Capturing life, one frame at a time.
• Wanderlust-filled photographer.
• Exploring the world through my lens.
• Creating memories that last a lifetime.
• Nature lover and adventure seeker.
• Telling stories through my photos.
• Bringing moments to life.
• Creating photo dreams.
• Designing visual stories.
• Stylish edits always.
• Bringing photos alive.
• Embracing the beauty of the everyday.
• Life is art, and I capture it through my lens.
• Seeing the world from a different perspective.
• Freeze-framing life's most precious moments.
• Capturing beauty in every detail.
• Celebrating life through the art of photography.
• Seeking out the beauty in all corners of the world
• Photographing the world as I see it.
• Living life through the lens of my camera.

Photography bio for photo editor on Instagram

Photo editors are mandated to help professional photographers achieve their artistic vision and create beautiful and impactful images. They also creatively visualize and enhance other people's images. Here are some short photographer bio samples they can use to accomplish their mandate.

• Photo editing king.
• Capturing life's moments.
• The creative eye behind the lens.
• Master of composition.
• Editing wizardry unleashed.
• Picture perfect editor.
• Turning snapshots into art.
• Framing memories beautifully.
• Crafting visual masterpieces.
• Master of shadows and highlights.
• Exploring different textures.
• Minimalism at its finest.
• Bringing stillness to life.
• Expertly balancing contrast.
• Experimenting with angles.
• Turning ordinary into extraordinary.

Photography bio for Instagram to copy and paste

Every photographer seeks to capture the essence of life through their lens. From the beauty of nature to the emotions of everyday moments, their goal is to freeze-frame the magic of life in every photo. Here are a few ideas you can use for your Instagram.

• Making memories and chasing dreams.
• Shoot the inlaws, frame the wife, and hang the kids.
• Coffee lover, Bookworm, and adventure seeker.
• Capturing moments one photo at a time.
• Be the reason someone smiles today.
• Lover of all things simple and beautiful.
• Dream big, work hard, and stay focused.
• In a world where you can be anything, be kind.
• Living life in full colour.
• Exploring the world one adventure at a time.
• Less perfection, more authenticity.

Instagram is a great platform for showcasing your photography skills and gaining exposure. To stand out from the crowd, try incorporating creative ideas such as using different perspectives, playing with light and shadow, and experimenting with colour grading. You can also tell a story through a series of images. You can use the catchy photography bio for Instagram provided above to make your photos more visible.

Tuko.co.ke recently shared an interesting article about 200+ best fan page username ideas for social media accounts. This includes a list of creative and catchy username ideas for social media accounts. The list includes various categories such as fashion, travel, food, motivational, and entertainment.

While choosing a username for a fan page, it is important to choose a unique and memorable username that reflects the page's content and is easy to spell and pronounce. Some examples include Walkie Talkie, Pandoras Pal, Lucky Champ, and Masta of All.

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20+ Instagram Bios Taken From Book Quotes

Inspire yourself and your followers with these quotes to put on your Instagram bio. 

• Rajoshi Purkait
• Updated - 2024-04-28, 12:00 IST

Short Quotes From Books

• “There is some good in this world, and it’s worth fighting for.” - JRR Tolkien, ‘The Two Towers’
• "Travel far enough, you meet yourself." - David Mitchell, ‘Cloud Atlas’
• "Beware; for I am fearless, and therefore powerful." - Mary Shelley, ‘Frankenstein’
• “Love is or it ain’t. Thin love ain’t love at all.” - Toni Morrison, ‘Beloved’

Famous Book Quotes

• "One day, you will be old enough to start reading fairytales again." - C.S. Lewis, ‘The Lion, the Witch, and the Wardrobe’
• "I like good strong words that mean something." - Louisa May Alcott, ‘Little Women’
• "Where there is equality there can be sanity." - George Orwell, ‘1984’
• "Perhaps home is not a place but simply an irrevocable condition." - James Baldwin, ‘Giovanni's Room’
• "There is no greater agony than bearing an untold story inside you." - Maya Angelou, ‘I Know Why the Caged Bird Sings’

Inspirational Quotes From Books

• "If you look for perfection, you’ll never be content." - Leo Tolstoy, ‘Anna Karenina’
• “Anything worth dying for is certainly worth living for." - Joseph Heller, ‘Catch-22’
• "It’s only after we’ve lost everything that we’re free to do anything." - Chuck Palahniuk, ‘Fight Club’
• "If adventures will not befall a young lady in her own village, she must seek them abroad." -Jane Austen, ‘Northanger Abbey’

Quotes From Books About Love

• "To die of love is to live by it." - Victor Hugo, ‘Les Misérables’
• "Who, being loved, is poor?" - Oscar Wilde, ‘A Woman of No Importance’
• “The minute I heard my first love story, I started looking for you.” - Jalaluddin Rumi, ‘The Illustrated’
• “After all this time?”... “Always” - JK Rowling, ‘Harry Potter and the Deathly Hallows’
• “I know from experience that the poets are right: love is eternal.” - EM Forster, ‘A Room With A View’

Your skin and body like you are unique. While we have taken all measures to ensure that the information provided in this article and on our social media channels is credible and expert verified, we recommend you consult a doctor or your dermatologist before trying a home remedy, quick hack or exercise regime. For any feedback or complaint, reach out to us at [email protected]

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Best Linktree alternatives for driving traffic, conversions, and sales

By rhonda bradley april 23, 2024.

You invest a lot of time and effort into building a successful social media community for your brand. Long nights. Tough decisions. Mornings spent racing to your page to discover how your last post performed. You’ve done it all.

Likes and comments don’t generate profits, though. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio.

When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. Using your link in bio (on any social media platform) to provide a menu of options lets you serve people at every stage of your marketing funnel . 

Linktree is a popular link in bio service, but you might need more capabilities, customizations, features, or pricing options than what Linktree provides.

Discover the best Linktree alternatives for any social media audience in the guide below.

You’ll find examples, ideas, and unique features designed to help you turn social media followers into website traffic, email subscribers, and paying customers with a simple link in bio landing page.

Top Linktree alternatives

What are link in bio tools? Best Linktree alternatives

#1 – AWeber

#2 – campsite.bio, #3 – lnk.bio, #4 – contact in bio.

• #5 – Bitly Link in Bio

#6 – Tap Bio

• #7 – Many

#8 – Link in Bio

Top Linktree alternatives by feature Top Linktree alternatives by social media platform Tactics for driving traffic, conversions, and sales with link in bio

What are link in bio tools?

On most social platforms, brands can add a link to their bio (or “profile”) page. But between link limitations and ugly-looking links (with no anchor text), the standard link in bio isn’t always enough to prompt viewers to take action. 

Poor link options often result in lower conversions, sales, and profits for brands that invest their time and money into social media marketing.

A link in bio landing page solves that problem by allowing you to provide a selection of links aimed at meeting your marketing goals.

Instead of publishing a single-destination link, you can use your profile link to send viewers to a landing page with several options.

When set up to align with your marketing goals, link in bio landing pages help convert your profile viewers and social followers into email subscribers, web traffic, or paying clients and customers.

For example, you can include a link to your blog, special promotions, product pages, and other social media channels.  

Some Linktree alternatives even let you put an email subscription form directly into your link in bio landing page .

Best Linktree alternatives

We’ve included some of the top Linktree alternatives in the list below. 

Whether you’re looking for advanced customization, unique features and tools, more pricing options, or integrated marketing tools, this list will help you choose the best Linktree alternative for your marketing goals.

AWeber link in bio tool examples

AWeber’s Link in bio tool provides an all-in-one marketing solution to help you drive traffic, conversions, and sales. 

AWeber’s fully customizable link in bio landing page includes:

• Built-in Canva Designer
• YouTube embeds
• Email newsletter signup form
• Ecommerce capabilities
• Social media icons
• Smart content capabilities

Tired of working with multiple apps to market your business?

AWeber’s integrated marketing tools let you manage it all from one platform:

• Build a fully customized link in bio landing page that includes everything you need:  links, email subscribe forms, embeds, e-commerce, and more.
• Create automated email campaigns that nurture your social media leads . Segment your audience and personalize content based on user behavior. Create email automated campaigns that sell your products for you.
• Build and host product landing pages and lead magnet landing pages to drive more conversions and sales.

With AWeber, you get all the history, knowledge, and support that comes with a platform that has been in business for 20+ years. Unlike many other Linktree alternatives, AWeber delivers  outstanding customer support, a comprehensive training library, and constantly updated software that works exactly as it should 

Here’s why you’ll love AWeber’s link in bio tool:

• Add practically anything to your link in bio landing page: unlimited links, email signup form, YouTube embeds, ecommerce, and more.
• Built-in Canva Designer lets you customize your page for consistent branding across multiple platforms.
• Its prebuilt templates and drag-and-drop interface make your link in bio landing page super easy to create.
• Includes custom domain names, landing page insights, and embedded email subscribe forms.
• Free plan available.

“AWeber is quite intuitive to use, and there is hardly a learning curve. The software is robust without the bloat of bells and whistles. It’s truly not lacking anything.” – Cheniece P, G2 review

Campsite.bio landing page examples

Campsite.bio link in bio tool gives you in-depth analytics, a personalized domain name, and premium integrations such as forms and tracking pixels.

The app provides several key features that brands look for in a link in bio landing page, including:

• Unlimited links
• Titles and dividers
• Social icons
• Custom domain names
• Premium integrations

Campsite is a good option for brands looking for a free Linktree alternative or a paid plan with more customization and analytics tools.

Why we like Campsite.bio:

• Generous free plan available.
• Pro plan allows for advanced customization and branding.
• Pro plan provides access to in-depth analytics.

“I can easily direct my readers from Instagram to my recent blog posts, have them sign up for my email list, and schedule links when I want them to go live. It’s a game-changer. And I love being able to customize everything to my own branding.” – Becca, Campsite.bio review , Trustpilot

Lnk.Bio landing page examples

Linktree alternative Lnk.Bio is the second biggest link-in-bio service worldwide. Its service is similar to Linktree but with more affordable pricing.

Lnk.Bio lets you post unlimited links on your landing page, including sponsored, social media, and website links .

Some of Lnk.Bio’s notable features include:

• Link scheduling lets you create a variety of campaigns.
• 2,500+ icons so you can link to social media, music, contacts, and other services.
• Monetization options that help you generate income include a donation box, a thanks box, and affiliate programs.
• Some analytics are provided, including clicks, views, and CTR.

Its focus on social media profiles and icons makes it a good option for social-first brands that want to cross-link their other social profiles.

Why we like Lnk.Bio:

• Super-easy, 1-minute setup.
• One-time payment option or choice of subscription plans.
• Personalized URLs available.

“I like how easy and intuitive the platform is. I never have any issues working on this software because everything is straightforward and easy for me to understand.” – G2 reviewer

Contact In Bio landing page examples

Contact in Bio gives users slightly more control over customizing their landing page. Its options include colors, themes, button styles, and background choices. 

The service also provides key features such as built-in contact forms, payment collection tools, and Messenger links for direct social messaging.

Contact In Bio notable features include:

• Tracking options include Google Analytics tracking and Facebook pixel retargeting.
• Design options that let you control the look and feel of your landing page.
• An online store that allows viewers to purchase your products inside the Instagram app.

Contact in Bio may be a good choice if you’re looking for a Linktree alternative that offers more design options and a greater selection of features.

Why we like Contact In Bio:

• Offers the ability to collect payments via Stripe and Paypal.
• Provides messenger links that let users connect directly via social messaging.
• Features in-depth analytics.

“Ideal for my Instagram page! Allows me to connect all my social media and webstore in one place!” – Lufc Fanzone, Contact In Bio customer

#5 – Bitly

Bitly Link in Bio landing page examples

Bitly link in bio tool lets you create a simple landing page where you can add multiple links. These could be links to your website, other social media profiles, product pages, or other essential content.

As part of Bitly’s URL shortening service, you’ll also enjoy helpful click tracking analytics. 

Its main features include:

• Basic personalization options that let you upload your logo or image and choose from preset color palettes.
• Social link icons that connect users to your other social media channels.
• Tracking features let you easily track views and clicks.
• Link scheduling feature allows you to create link campaigns in advance by scheduling link stop and start dates.

If you already shorten links with Bitly, its link in bio tool is a natural extension and may be a good option for you.

Why we like Bitly:

• Simple solution for businesses wanting an all-in-one URL shortener, QR code app, and link in bio landing page.
• Advanced plan allows you to manage and analyze all links from a single dashboard.
• Custom domains available.

“The platform has a very easy and reliable user interface even for first time users. The tool also helps you track engagement rates like clicks which is very helpful.” – Saurav S., Bitly G2 review

Tap.bio Alyssa Milano example

Tap.bio   can host multiple links and pages, called “cards.”

Its layout differs from most link in bio tools because it looks more like an Instagram Story than a landing page.  

Its customizable “cards” allow you to stack several pages of content and links.

Tap.bio features include:

• The ability to embed YouTube videos
• Click link analytics
• Multiple swipeable cards with every link in bio

Tap.bio may be a good option for creative-minded users. 

However, users might consider directing this type of engagement toward their Instagram or web content, rather than their link in bio.

Why we like Tap.bio:

• Offers a fun and interactive way to present comprehensive information.
• Provides you with extensive customization options.

#7 – Many.bio

Many.bio link in bio examples

Many.bio is a link in bio tool designed for Instagram and TikTok . Like Linktree, it lets you create a small landing page that can share multiple links from several sources.

Many.bio highlights include:

• Unlimited links on your landing page
• Customization options that include colors, fonts, and background images
• Social media icons for linking to your other social pages
• Messenger links so people can message you directly
• Basic analytics so you know how many people visit your links

Many.bio may be a good option for people looking for a more simple and direct approach to a link in bio landing page. 

Why we like Many.bio:

• Simple, straightforward link in bio solution.
• 50 ready-design themes
• Custom URL options
• Generous free plan

Link in Bio sample landing page

Looking for a more complex link in bio program with a wide selection of tools and features? 

Link in Bio is a platform that lets you add links, music, video, shops, and email/SMS subscriptions to your landing page.

Some of its features include:

• Automatically-generated link previews
• One-click subscriptions
• Blue check verification
• Branded pages
• Insights allow you to track how many people click your links
• Embedded YouTube videos

Link in Bio may be a good choice for users wanting multiple admins, dedicated support reps, and unique features such as link previews and instant verification.

Why we like Link in Bio:

• Paid plans provide unique features such as instant verification and multiple admin users.
• Pro plan offers collaboration tools and advanced insights.
• Free plan allows you to get started with unlimited links and link previews.

The Linktree alternatives we’ve covered in this guide allow you to cater to any stage of your marketing funnel with customizable link menus for your social media audiences. Many of the services provide free trials or free versions, so you can give them a try to find out which one is best for you!

If you’re looking for specific features or the best fit for your favorite social media platform, the guide below will help.

Top Linktree alternatives by feature

Looking for specific features in a Linktree alternative? The lists below will help you find the best service for your needs.

Several of the above-mentioned services provide a generous free plans, including:

• ContactInBio
• Link in Bio

Linktree alternatives with unique features

If you’re looking for a service with features that go above and beyond, consider:

• AWeber: YouTube embeds, analytics, embedded email subscribe forms, built-in Canva designer, ecommerce features
• Link in Bio: Blue check verification, auto-generated previews
• Contact in Bio: Collect payments with Stripe & Paypal

Linktree alternatives with more customization options

If you’re searching for a Linktree alternative with more creative freedom, you might like:

• AWeber; built in Canva Designer, fully customizable landing pages
• Tap Bio; customizable cards let you create slider landing pages (think Instagram Stories layout)

Linktree alternatives with video embeds

Ever considered embedding videos in your link in bio landing pages? Some Linktree alternatives that let you embed videos include:

Top Linktree alternatives by social media platform

If you mostly use one social media platform, why not choose a link in bio tool that caters to it?

Linktree alternatives for Instagram

Instagram started the “Link in bio landing page” revolution. Its old policy of allowing only one link in your bio PLUS not allowing links in captions forced users to find a better solution. As a result, most link in bio tools work great with Instagram.

Any of the tools above make an excellent Linktree alternative for Instagram users. Our favorites are:

Linktree alternatives for TikTok

TikTok users looking for a small landing page should check out Many.bio , which was designed with TikTok in mind.

Linktree alternatives for LinkedIn

Like Instagram, LinkedIn only allows one link per bio. Plus, its algorithm favors posts that do not include links. This makes it an ideal social channel for the right link in bio landing page.

However, LinkedIn users are a discriminating crowd. Building a landing page that fits LinkedIn’s professional aesthetic is critical to building trust with your followers.

To fit in on LinkedIn, look for a highly-customizable, yet simple, Linktree alternative such as:

• AWeber allows you to design professional, branded landing pages, perfect for LinkedIn.
• Contact In Bio provides a sleek, simple design that you can customize for a professional aesthetic.
• Tap.Bio’s creative approach is a good fit for designers who understand the LinkedIn aesthetic.

Tactics for driving traffic, conversions, and sales with link in bio

Link in bio tools provide a clear path to boosting your marketing goals. Here are some tips for using your landing page to drive results for your objectives.

Boost your website traffic

To boost your web traffic from social media, use a link in bio landing page to highlight your most engaging web pages.

For example, you might link to content such as:

• Highest-performing blog posts
• How-to guides
• Landing pages
• Free ebooks or educational resources
• Checklists, templates, and infographics

To optimize the results of your traffic, include a link option for every stage of the marketing funnel: Awareness, interest, and decision-stage content.

Drive conversions

To boost email conversions, feature an email subscribe form at the top of your landing page. 

For example, Dork Tales Storytime Podcast focuses on driving conversions by putting its email subscribe form at the top of the landing page. Below it, the page includes links to highly engaging content such as a listener survey and printables shop.

Increase sales

Drive more sales from social media by featuring your best products and services on the link in bio landing page. 

Include compelling CTAs to encourage clicks. For an extra boost, add your best promotion, deal, or promo code at the top.

For example, HR Art focuses its attention on enrolling people in its classes and training. 

With selections such as “Book your first appointment,” “Join a virtual Qigong class,” and “Sign up for the in-person vision fest event,” the page acts as a catalyst for its #1 marketing objective: increasing sales.

Increase traffic, conversions, AND sales

If your current marketing goals are a balance of objectives, include a balance of links that cater to your goals.

To increase traffic, conversions, AND sales with your landing page, consider including the following:

• A link to your current promotion, product launch, or best-selling item
• An email subscription sign-up form with a free offer (lead gen) incentive
• A link to your best-performing blog article
• A link to your customer testimonials or case studies
• A link to your booking schedule

Send traffic to your primary social media channel

If you’ve already built a strong audience on one social media channel, then it makes sense to send users from other platforms to your main audience.

For example, if your strongest community is YouTube, embed your most compelling YouTube videos in your link in bio landing page. 

To find a link in bio tool that lets you embed videos, check the “ Linktree alternatives with video embeds ” section above.

How to build effective link in bio landing pages

To achieve the best results from your landing page, ensure that every link you share aligns with your marketing objectives.

For example, many landing pages encourage you to add social media icons to your landing page. But before you do, ask yourself “How will this achieve the results I’m pursuing?”  In most cases, including additional social media icons won’t increase your conversions or sales.

Your landing page is a hub that can send massive traffic to the places where it will do the most good. To ensure that it’s effective, remain focused on your marketing goals as you create it.

Keep your landing page productive by including (only links) that will lead to the results you’re looking for!

Conclusion 

Linktree is a solid starting point as a bio link tool, but the best Linktree alternatives provide more enhanced features and tools to help you boost traffic, conversions, and sales.

Bio link tools are an excellent way to increase your social media ROI, but they’re only the beginning. Email marketing, product landing pages, and lead generation pages are critical tools for guiding visitors along their journey to becoming customers.

AWeber’s streamlined approach to marketing provides you with everything you need to nurture and convert leads from your social media channels. From email marketing to landing pages and link in bio pages, you can do it all from one platform.

No experience with landing pages or email marketing? No problem! Choose from hundreds of templates that let you create emails or landing pages in minutes. Sign up for a free AWeber account today and start building your link in bio landing page in minutes!

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Rhonda Bradley

landing page builder , social media

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Apr. 28, 2024

What Are the Ideal Social Media Image Sizes for 2024?

Social media visuals matter for more than just aesthetic reasons—many consumers say a product’s visual appearance plays a key role in their purchasing decisions. Since a customer’s perception of a brand is often informed by more than a single touchpoint, social media marketers have many opportunities to capture the attention of their followers with on-brand, compelling visuals.

Proper image sizing is a critical part of creating compelling visuals, as it prevents your images from appearing too pixelated or blurry. However, with most social media channels constantly updating their algorithms and design recommendations, providing high-quality visuals can be challenging. 

Read on for an in-depth look at different platform’s recommended image dimensions for 2024. 

In this article:

– Why does image sizing matter? – Image size guidelines for each social media platform – Best practices for creating and uploading images

Why does image sizing matter?

How many low-quality images do you come across when scrolling through your feed? Not many, right? And, even when you do, do you interact with the accounts that post them? Probably not. 

Social media algorithms tend to push quality content that elicits positive reactions and provides better experiences for their users. And, audiences will always appreciate high-quality visuals, as they’re more interesting and portray professionalism. 

With over two-thirds of small businesses already on social media competing for the same audiences, you can’t afford not to care about platforms’ size guidelines. Correct image sizing results in high-quality visuals, which can encourage engagement. It can also improve your load times, enhance user experiences, and, ultimately, boost search engine optimization (SEO) efforts . 

On the other hand, incorrect image sizing often leads to pixelated graphics and cropped images, which can limit your reach, engagement, and the success of your social media marketing strategy. 

Boost your marketing game with Bitly!

Get started with custom short links, QR Codes, and Bitly Link-in-bios.

Image size guidelines for each social media platform

What are the most recent recommended image sizes for different platforms? Read on to find out:

With over 3 billion monthly active users , Facebook remains the world’s most popular and largest platform, making it ideal for any business that wants to boost its social media presence. However, your success here is contingent on how well you portray yourself. 

To achieve your social media goals on the platform, you need attractive visuals that align with Meta’s image size recommendations. These are:

• Facebook cover photos: 851 x 315 pixels with a maximum file size of 100 kilobytes (kb) and an aspect ratio of 16:9 
• Facebook profile photos: 320 x 320 pixels, but it allows 196 x 196 pixels on smartphones, 176 x 176 pixels on computers, and 36 x 36 pixels on feature phones 
• Facebook post images: 1,080 x 1,350 pixels
• Facebook event cover photos: 1920 x 1005 pixels 
• Facebook ads : 1,200 x 1,200 pixels for advertisements on Facebook Marketplace, 1,080 x 1,920 pixels for ads on Facebook stories, 1,200 x 1,200 pixels for right-column image ads, and 1,080 x 1,350 pixels for Facebook Feed ads 

Note, the image sizes mentioned above are the platform’s recommendations. You can still upload minimum image sizes of 400 x 150 pixels for cover photos, 180 x 60 pixels for your profile picture, and 400 x 150 pixels for event images. 

As a primarily visual site, it comes as no surprise that Instagram prioritizes the quality of its visuals. To enhance your visibility on the platform, you need to follow its size guidelines—the social network’s algorithm assesses visual quality when determining which content to push. Here are Instagram image sizes to keep in mind:

• Instagram profile picture: 110 x 110 pixels
• Instagram posts: 1080 x 1080 pixels for square posts, 1080 x 1350 pixels for portrait, and 1080 x 566 pixels for landscape 
• Instagram thumbnail images for videos: 161 x 161 pixels 
• Instagram stories : 1080 x 1920 pixels 

With over 800 million monthly active users , Snapchat holds its own in the battle of social media platforms. It’s one of the best sites to showcase your business’s fun side and tell stories, thanks to its Story feature, fun filters, and super active user demographic. 

Tailored images can enhance your visibility and engagement on the platform, as its users often interact with high-quality visuals. The more interactions you get, the more Snapchat’s algorithm displays your content and further enhances your reach. The platform’s size guidelines are:

• Snap Ads: 1080 x 1920 pixels with an aspect ratio of 9:16
• Geofilters: 1080 x 1920 pixels with an aspect ratio of 9:16
• Profile images : 320 x 320 pixels 

As the source of some of the most popular social media trends, TikTok needs no introduction to anyone with a mobile device. But, even with millions of active daily users, visibility isn’t assured—brands must invest in the quality of their visuals to meet the needs of the platform’s aesthetics-driven audience. 

TikTok is dominated by short-form video content provided by millions of creators. This means you’re facing a lot of competition on the site. To maintain video quality, maximize your reach, and boost viewer engagement, you need correct video dimensions and aspect ratios. Tiktok image and video specs are:

• Profile cover  photos: 200 x 200 pixels
• Video posts: 1080 x 1920 with an aspect ratio of 9:16 
• Carousel images: 1080 x 1920 pixels with a 1:1 or 9:16 aspect ratio, but you can also upload pictures with a 4:16 aspect ratio 

X (Twitter)

We know what you’re thinking—why post images on X when it’s primarily a text-based platform? While you don’t have to, adding visual elements to your text tweets can increase retweets by 35% . 

But, as with other platforms, your engagement and visibility can depend on your image size. Incorrectly sized images are cropped, sometimes resulting in unfavorable-looking results that can affect your interactions. For optimal engagement, here are Twitter image sizes to follow:

• Profile photo image size: 400 x 400 pixels
• Header photos: 1500 x 500 pixels cropped to an aspect ratio of 3:1 
• In-stream photos: 1600 x 900 pixels with an aspect ratio between 2:1, 3:4, and 16:9 on mobile and 2:1 and 1:1 on desktop 
• Shared image size: 900 x 450 pixels

The last thing you want is for potential employers or partners to see blurry or pixelated images on LinkedIn. The quality of your visuals on the platform matters, as it can impact how other professionals perceive you and whether they’ll be willing to work with you. Here are the recommended LinkedIn image sizes to help you maintain a professional appearance:

• LinkedIn profile pictures (personal and business profiles): 400 x 400 pixels or more with an aspect ratio of 1:1
• LinkedIn banner images: 1584 x 396 pixels for personal banners and 2000 x 600 pixels for business banners 
• LinkedIn post images: 1200 x 627 pixels
• Company page photos: 1128 x 376 pixels for the main image and 900 x 600 pixels for company photos 

Pinterest can drive a lot of traffic to your site when you use high-quality images, as it’s primarily a visual platform where people search for inspiration. If your images are interesting, users will want to know more about them, so they’ll click on your site. The recommended Pinterest image sizes are:

• Pinterest pins: 1000 x 1500 pixels with an aspect ratio of 2:3 
• Pinterest profile images: 165 x 165 pixels 
• Pinterest cover photos: 800 x 450 pixels with a 16:9 aspect ratio
• Board display size : 222 x 150 pixels for large thumbnails and 55 x 55 pixels for small thumbnails. 

If posting on the platform, choose vertical photos over horizontal ones, as they’re easier to scale—Pinterest limits the widths of images but allows you to scale their lengths, making vertical images easier to handle. Further, vertical images perform better because of the platform’s layout and because most people access Pinterest on their mobile devices. With vertical images, they don’t need to turn their phones to see your creations. 

YouTube and images—seems contradictory, right? While YouTube is primarily a video-sharing platform, it allows various images, including profile pictures, channel banners, and video thumbnails. 

To maximize clicks, you need to ensure visual clarity not only in your YouTube videos (video size should be at least 1280 x 720 pixels to meet HD standards) but also in images like thumbnails, as they can determine whether or not your target audience clicks to watch your content. Recommended image sizes are: 

• YouTube channel profile images: 800 x 800 pixels 
• Channel cover images: 2560 x 1440 pixels
• Video thumbnail size: 1280 x 720 pixels with an aspect ratio of 16:9 

Best practices for creating and uploading images

Is adhering to different platforms’ image size recommendations enough to portray your business in the best light? Simply put: no. But it’s an excellent first step. 

What else can you do to ensure you create and upload high-quality images? Read on to find out:

Choose the right file format

Most social media sites allow users to upload a wide range of file types. However, not all formats are ideal for all uses. 

Consider the kind of images you plan to upload before selecting a file format to maintain your pictures’ visual quality and ensure fast load times. Here are some common file formats and their ideal use cases:

• JPEG/JPG (Joint Photographic Experts Group): These formats are popular because users can easily reduce their file sizes to meet the needs of various platforms. However, what they offer in compression versatility they lack in quality—the more you compress these files, the more their image quality reduces. Ideally, these formats would only be suitable for photographs and images that don’t require editing or feature texts. 
• PNG (Portable Network Graphic): Think of PNG as the GIF’s more advanced cousin. It has a more efficient compression algorithm, can support more colors, and allows you to maintain a transparent background. It’s best used for graphics with transparent backgrounds and images with hard edges or text. 
• WebP: This is a modern format designed by Google to eliminate inefficiencies and combine the advantages of other file formats. It carries the compression versatility of JPEGs, the animation possibilities of GIFs, and the transparent background capabilities of PNGs. 

Optimize images for web use

Image optimization is crucial as it reduces the time it takes to upload and download images and promotes faster-loading pages. Optimize all your social media images to improve user experiences and send positive signals to platforms’ algorithms. However, be careful not to reduce image quality, as this can hurt your visibility and engagement. For optimal image resizing:

• Start with high-resolution images. 
• Make small adjustments to your images at a time to maintain quality. 
• Take social networks’ minimum image sizes into consideration to prevent site adjustments that could affect your quality. 
• Leverage image optimization tools like TinyPNG , Compress Now , and Compressor.io . 

Test images across devices

You can’t really predict which devices your target audience will use to view images. So, make sure they look good on all of them—desktops, tablets, and smartphones—to encourage engagement. The best way to ensure this is to embrace a responsive design by using flexible images that adapt well to various devices. 

Also, test your images’ responsiveness before uploading them to relevant sites. You can use design tools that provide image previews for different devices, like Figma , or test with real devices to see how your images appear. 

Maintain visual consistency

Keep a consistent visual style across all social media platforms to enhance brand recognition. Ideally, your layout, font, and color schemes should be similar to make it easier for audiences to recognize your content across platforms. 

If you decide to work with social media experts, create a style guide for social media images to ensure everyone’s on the same page and maintain consistency. In the guide, you should cover aspects like color palettes, fonts, posting frequency, and editing styles.

Maximize your visual impact and boost social media success with Bitly

Observing the recommended or minimum image sizes different platforms allow can help you maintain visual clarity and boost engagement. If unsure whether to follow platforms’ recommended sizes or their minimum image sizes, experiment with different resolutions to see what works best for specific audiences.

Bitly lets you do just that, thanks to its comprehensive tracking capabilities. When you add Bitly links in posts, you can easily evaluate the performance of different social media image sizes to see which ones maximize your engagement rates and inform future image size decisions. 

Create a Bitly account today for in-depth analytics on your images’ performance to help elevate your social media reach, engagement, and overall success.

About Bitly

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action.

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