Service Business Plan: Everything You Need to Know

A service business plan guides you through the complete operations of your service business. 3 min read updated on February 01, 2023

A service business plan guides you through the complete operations of your service business. It includes everything from service description through setup, marketing, management, and financial plans for your business.

According to a recent survey, less than 25 percent of business owners created a business plan for their new business. The topmost reason surveyed business owners gave for not having a business plan was that they didn't know how to create it.

Creating a Business Plan: An Opportunity in Itself

In the United States, more than half-a-million new businesses are set up every year. These new businesses create an enormous opportunity to start a service company to create business plans for new business owners. You can market your services using one or more of the following methods:

  • Networking through business associations and meetings.
  • Obtaining a list of applicants who have applied for a new business license.
  • Partnering with business training schools to reach out to their students.

Benefits of Having a Business Plan

A business plan offers the following benefits among others:

  • It gives you an opportunity to think through the whole process of your business.
  • You can discover if there are any weaknesses in your ideas, identify the opportunities you might have missed earlier, and make a better plan to deal with potential challenges.
  • A good business plan can help you get funds for your business by convincing investors or lenders.
  • A business plan gives you a pathway to profit. A path with clear goals and actions helps you run your business smoothly.
  • Others can judge your success potential on the basis of your business plan.
  • You can use your business plan as a communication tool to orient your sales team, vendors, and others to your business goals and operations.
  • A business plan helps you become a skillful manager. It makes you think about your competition, promotion, and advantageous situations. Over a period, it increases your ability to make adjustments.

What Does a Business Plan Include?

Your business plan should not be longer than 30 or 40 pages. It usually includes the following sections:

  • Executive summary
  • Business or company description
  • Description about your products or services
  • Marketing plan
  • Operational Plan
  • Business management and organization
  • Setup expenses and funding
  • Financial plan
  • Refining your plan: This section provides for ways to modify your plan for certain specific purposes (for instance, for applying for a bank loan) or for certain industries (e.g., for retail).

Questions to Ask Yourself

To develop an effective business plan, ask yourself the following questions:

  • What is the nature of your business?
  • What services do you provide?
  • Where is your market?
  • Who are the buyers of your services?
  • Who are your competitors?
  • What will be your sales strategy ?
  • How will you merchandise?
  • How much money will you need to operate your business?
  • How will you manage your work?
  • How will you control the operations?
  • When should you revise your plan?
  • Where can you get help?

You should answer these questions yourself as you sit down to develop your service business plan.

Writing an Effective Business Plan: Products and Services

The Products and Services section should clearly describe your products and services. Based on the type of business, this section of your business plan can be long or short.

If you are into a product-focused business, you may want to describe your product in more detail. If you sell a product that is readily available in the market, you may want to focus more on your core strength (for example, competitive pricing) rather than the product itself. However, if you are producing a new commodity, it may be more important to explain the product and its uses thoroughly.

Avoid getting too detailed or technical. Keep it simple and avoid using industry jargons. You can list out the trademarks, patents, and copyrights you have obtained or applied for.

You should answer the following questions while writing the products and services section:

  • Are your products in the development stage or they are already available on the market?
  • When will you bring the new products to the market?
  • How are your products different?
  • How will pricing affect your profit margin?
  • How will you purchase or manufacture the products?

If you need help with your service business plan, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

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How to Write a Business Plan: Step-by-Step Guide + Examples

Determined female African-American entrepreneur scaling a mountain while wearing a large backpack. Represents the journey to starting and growing a business and needing to write a business plan to get there.

Noah Parsons

24 min. read

Updated April 10, 2024

Writing a business plan doesn’t have to be complicated. 

In this step-by-step guide, you’ll learn how to write a business plan that’s detailed enough to impress bankers and potential investors, while giving you the tools to start, run, and grow a successful business.

  • The basics of business planning

If you’re reading this guide, then you already know why you need a business plan . 

You understand that planning helps you: 

  • Raise money
  • Grow strategically
  • Keep your business on the right track 

As you start to write your plan, it’s useful to zoom out and remember what a business plan is .

At its core, a business plan is an overview of the products and services you sell, and the customers that you sell to. It explains your business strategy: how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

Most business plans also include financial forecasts for the future. These set sales goals, budget for expenses, and predict profits and cash flow. 

A good business plan is much more than just a document that you write once and forget about. It’s also a guide that helps you outline and achieve your goals. 

After completing your plan, you can use it as a management tool to track your progress toward your goals. Updating and adjusting your forecasts and budgets as you go is one of the most important steps you can take to run a healthier, smarter business. 

We’ll dive into how to use your plan later in this article.

There are many different types of plans , but we’ll go over the most common type here, which includes everything you need for an investor-ready plan. However, if you’re just starting out and are looking for something simpler—I recommend starting with a one-page business plan . It’s faster and easier to create. 

It’s also the perfect place to start if you’re just figuring out your idea, or need a simple strategic plan to use inside your business.

Dig deeper : How to write a one-page business plan

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  • What to include in your business plan

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally just one to two pages. Most people write it last because it’s a summary of the complete business plan.

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. 

In fact, it’s common for investors to ask only for the executive summary when evaluating your business. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation , or more in-depth financial forecasts .

Your executive summary should include:

  • A summary of the problem you are solving
  • A description of your product or service
  • An overview of your target market
  • A brief description of your team
  • A summary of your financials
  • Your funding requirements (if you are raising money)

Dig Deeper: How to write an effective executive summary

Products and services description

This is where you describe exactly what you’re selling, and how it solves a problem for your target market. The best way to organize this part of your plan is to start by describing the problem that exists for your customers. After that, you can describe how you plan to solve that problem with your product or service. 

This is usually called a problem and solution statement .

To truly showcase the value of your products and services, you need to craft a compelling narrative around your offerings. How will your product or service transform your customers’ lives or jobs? A strong narrative will draw in your readers.

This is also the part of the business plan to discuss any competitive advantages you may have, like specific intellectual property or patents that protect your product. If you have any initial sales, contracts, or other evidence that your product or service is likely to sell, include that information as well. It will show that your idea has traction , which can help convince readers that your plan has a high chance of success.

Market analysis

Your target market is a description of the type of people that you plan to sell to. You might even have multiple target markets, depending on your business. 

A market analysis is the part of your plan where you bring together all of the information you know about your target market. Basically, it’s a thorough description of who your customers are and why they need what you’re selling. You’ll also include information about the growth of your market and your industry .

Try to be as specific as possible when you describe your market. 

Include information such as age, income level, and location—these are what’s called “demographics.” If you can, also describe your market’s interests and habits as they relate to your business—these are “psychographics.” 

Related: Target market examples

Essentially, you want to include any knowledge you have about your customers that is relevant to how your product or service is right for them. With a solid target market, it will be easier to create a sales and marketing plan that will reach your customers. That’s because you know who they are, what they like to do, and the best ways to reach them.

Next, provide any additional information you have about your market. 

What is the size of your market ? Is the market growing or shrinking? Ideally, you’ll want to demonstrate that your market is growing over time, and also explain how your business is positioned to take advantage of any expected changes in your industry.

Dig Deeper: Learn how to write a market analysis

Competitive analysis

Part of defining your business opportunity is determining what your competitive advantage is. To do this effectively, you need to know as much about your competitors as your target customers. 

Every business has some form of competition. If you don’t think you have competitors, then explore what alternatives there are in the market for your product or service. 

For example: In the early years of cars, their main competition was horses. For social media, the early competition was reading books, watching TV, and talking on the phone.

A good competitive analysis fully lays out the competitive landscape and then explains how your business is different. Maybe your products are better made, or cheaper, or your customer service is superior. Maybe your competitive advantage is your location – a wide variety of factors can ultimately give you an advantage.

Dig Deeper: How to write a competitive analysis for your business plan

Marketing and sales plan

The marketing and sales plan covers how you will position your product or service in the market, the marketing channels and messaging you will use, and your sales tactics. 

The best place to start with a marketing plan is with a positioning statement . 

This explains how your business fits into the overall market, and how you will explain the advantages of your product or service to customers. You’ll use the information from your competitive analysis to help you with your positioning. 

For example: You might position your company as the premium, most expensive but the highest quality option in the market. Or your positioning might focus on being locally owned and that shoppers support the local economy by buying your products.

Once you understand your positioning, you’ll bring this together with the information about your target market to create your marketing strategy . 

This is how you plan to communicate your message to potential customers. Depending on who your customers are and how they purchase products like yours, you might use many different strategies, from social media advertising to creating a podcast. Your marketing plan is all about how your customers discover who you are and why they should consider your products and services. 

While your marketing plan is about reaching your customers—your sales plan will describe the actual sales process once a customer has decided that they’re interested in what you have to offer. 

If your business requires salespeople and a long sales process, describe that in this section. If your customers can “self-serve” and just make purchases quickly on your website, describe that process. 

A good sales plan picks up where your marketing plan leaves off. The marketing plan brings customers in the door and the sales plan is how you close the deal.

Together, these specific plans paint a picture of how you will connect with your target audience, and how you will turn them into paying customers.

Dig deeper: What to include in your sales and marketing plan

Business operations

The operations section describes the necessary requirements for your business to run smoothly. It’s where you talk about how your business works and what day-to-day operations look like. 

Depending on how your business is structured, your operations plan may include elements of the business like:

  • Supply chain management
  • Manufacturing processes
  • Equipment and technology
  • Distribution

Some businesses distribute their products and reach their customers through large retailers like Amazon.com, Walmart, Target, and grocery store chains. 

These businesses should review how this part of their business works. The plan should discuss the logistics and costs of getting products onto store shelves and any potential hurdles the business may have to overcome.

If your business is much simpler than this, that’s OK. This section of your business plan can be either extremely short or more detailed, depending on the type of business you are building.

For businesses selling services, such as physical therapy or online software, you can use this section to describe the technology you’ll leverage, what goes into your service, and who you will partner with to deliver your services.

Dig Deeper: Learn how to write the operations chapter of your plan

Key milestones and metrics

Although it’s not required to complete your business plan, mapping out key business milestones and the metrics can be incredibly useful for measuring your success.

Good milestones clearly lay out the parameters of the task and set expectations for their execution. You’ll want to include:

  • A description of each task
  • The proposed due date
  • Who is responsible for each task

If you have a budget, you can include projected costs to hit each milestone. You don’t need extensive project planning in this section—just list key milestones you want to hit and when you plan to hit them. This is your overall business roadmap. 

Possible milestones might be:

  • Website launch date
  • Store or office opening date
  • First significant sales
  • Break even date
  • Business licenses and approvals

You should also discuss the key numbers you will track to determine your success. Some common metrics worth tracking include:

  • Conversion rates
  • Customer acquisition costs
  • Profit per customer
  • Repeat purchases

It’s perfectly fine to start with just a few metrics and grow the number you are tracking over time. You also may find that some metrics simply aren’t relevant to your business and can narrow down what you’re tracking.

Dig Deeper: How to use milestones in your business plan

Organization and management team

Investors don’t just look for great ideas—they want to find great teams. Use this chapter to describe your current team and who you need to hire . You should also provide a quick overview of your location and history if you’re already up and running.

Briefly highlight the relevant experiences of each key team member in the company. It’s important to make the case for why yours is the right team to turn an idea into a reality. 

Do they have the right industry experience and background? Have members of the team had entrepreneurial successes before? 

If you still need to hire key team members, that’s OK. Just note those gaps in this section.

Your company overview should also include a summary of your company’s current business structure . The most common business structures include:

  • Sole proprietor
  • Partnership

Be sure to provide an overview of how the business is owned as well. Does each business partner own an equal portion of the business? How is ownership divided? 

Potential lenders and investors will want to know the structure of the business before they will consider a loan or investment.

Dig Deeper: How to write about your company structure and team

Financial plan

Last, but certainly not least, is your financial plan chapter. 

Entrepreneurs often find this section the most daunting. But, business financials for most startups are less complicated than you think, and a business degree is certainly not required to build a solid financial forecast. 

A typical financial forecast in a business plan includes the following:

  • Sales forecast : An estimate of the sales expected over a given period. You’ll break down your forecast into the key revenue streams that you expect to have.
  • Expense budget : Your planned spending such as personnel costs , marketing expenses, and taxes.
  • Profit & Loss : Brings together your sales and expenses and helps you calculate planned profits.
  • Cash Flow : Shows how cash moves into and out of your business. It can predict how much cash you’ll have on hand at any given point in the future.
  • Balance Sheet : A list of the assets, liabilities, and equity in your company. In short, it provides an overview of the financial health of your business. 

A strong business plan will include a description of assumptions about the future, and potential risks that could impact the financial plan. Including those will be especially important if you’re writing a business plan to pursue a loan or other investment.

Dig Deeper: How to create financial forecasts and budgets

This is the place for additional data, charts, or other information that supports your plan.

Including an appendix can significantly enhance the credibility of your plan by showing readers that you’ve thoroughly considered the details of your business idea, and are backing your ideas up with solid data.

Just remember that the information in the appendix is meant to be supplementary. Your business plan should stand on its own, even if the reader skips this section.

Dig Deeper : What to include in your business plan appendix

Optional: Business plan cover page

Adding a business plan cover page can make your plan, and by extension your business, seem more professional in the eyes of potential investors, lenders, and partners. It serves as the introduction to your document and provides necessary contact information for stakeholders to reference.

Your cover page should be simple and include:

  • Company logo
  • Business name
  • Value proposition (optional)
  • Business plan title
  • Completion and/or update date
  • Address and contact information
  • Confidentiality statement

Just remember, the cover page is optional. If you decide to include it, keep it very simple and only spend a short amount of time putting it together.

Dig Deeper: How to create a business plan cover page

How to use AI to help write your business plan

Generative AI tools such as ChatGPT can speed up the business plan writing process and help you think through concepts like market segmentation and competition. These tools are especially useful for taking ideas that you provide and converting them into polished text for your business plan.

The best way to use AI for your business plan is to leverage it as a collaborator , not a replacement for human creative thinking and ingenuity. 

AI can come up with lots of ideas and act as a brainstorming partner. It’s up to you to filter through those ideas and figure out which ones are realistic enough to resonate with your customers. 

There are pros and cons of using AI to help with your business plan . So, spend some time understanding how it can be most helpful before just outsourcing the job to AI.

Learn more: 10 AI prompts you need to write a business plan

  • Writing tips and strategies

To help streamline the business plan writing process, here are a few tips and key questions to answer to make sure you get the most out of your plan and avoid common mistakes .  

Determine why you are writing a business plan

Knowing why you are writing a business plan will determine your approach to your planning project. 

For example: If you are writing a business plan for yourself, or just to use inside your own business , you can probably skip the section about your team and organizational structure. 

If you’re raising money, you’ll want to spend more time explaining why you’re looking to raise the funds and exactly how you will use them.

Regardless of how you intend to use your business plan , think about why you are writing and what you’re trying to get out of the process before you begin.

Keep things concise

Probably the most important tip is to keep your business plan short and simple. There are no prizes for long business plans . The longer your plan is, the less likely people are to read it. 

So focus on trimming things down to the essentials your readers need to know. Skip the extended, wordy descriptions and instead focus on creating a plan that is easy to read —using bullets and short sentences whenever possible.

Have someone review your business plan

Writing a business plan in a vacuum is never a good idea. Sometimes it’s helpful to zoom out and check if your plan makes sense to someone else. You also want to make sure that it’s easy to read and understand.

Don’t wait until your plan is “done” to get a second look. Start sharing your plan early, and find out from readers what questions your plan leaves unanswered. This early review cycle will help you spot shortcomings in your plan and address them quickly, rather than finding out about them right before you present your plan to a lender or investor.

If you need a more detailed review, you may want to explore hiring a professional plan writer to thoroughly examine it.

Use a free business plan template and business plan examples to get started

Knowing what information to include in a business plan is sometimes not quite enough. If you’re struggling to get started or need additional guidance, it may be worth using a business plan template. 

There are plenty of great options available (we’ve rounded up our 8 favorites to streamline your search).

But, if you’re looking for a free downloadable business plan template , you can get one right now; download the template used by more than 1 million businesses. 

Or, if you just want to see what a completed business plan looks like, check out our library of over 550 free business plan examples . 

We even have a growing list of industry business planning guides with tips for what to focus on depending on your business type.

Common pitfalls and how to avoid them

It’s easy to make mistakes when you’re writing your business plan. Some entrepreneurs get sucked into the writing and research process, and don’t focus enough on actually getting their business started. 

Here are a few common mistakes and how to avoid them:

Not talking to your customers : This is one of the most common mistakes. It’s easy to assume that your product or service is something that people want. Before you invest too much in your business and too much in the planning process, make sure you talk to your prospective customers and have a good understanding of their needs.

  • Overly optimistic sales and profit forecasts: By nature, entrepreneurs are optimistic about the future. But it’s good to temper that optimism a little when you’re planning, and make sure your forecasts are grounded in reality. 
  • Spending too much time planning: Yes, planning is crucial. But you also need to get out and talk to customers, build prototypes of your product and figure out if there’s a market for your idea. Make sure to balance planning with building.
  • Not revising the plan: Planning is useful, but nothing ever goes exactly as planned. As you learn more about what’s working and what’s not—revise your plan, your budgets, and your revenue forecast. Doing so will provide a more realistic picture of where your business is going, and what your financial needs will be moving forward.
  • Not using the plan to manage your business: A good business plan is a management tool. Don’t just write it and put it on the shelf to collect dust – use it to track your progress and help you reach your goals.
  • Presenting your business plan

The planning process forces you to think through every aspect of your business and answer questions that you may not have thought of. That’s the real benefit of writing a business plan – the knowledge you gain about your business that you may not have been able to discover otherwise.

With all of this knowledge, you’re well prepared to convert your business plan into a pitch presentation to present your ideas. 

A pitch presentation is a summary of your plan, just hitting the highlights and key points. It’s the best way to present your business plan to investors and team members.

Dig Deeper: Learn what key slides should be included in your pitch deck

Use your business plan to manage your business

One of the biggest benefits of planning is that it gives you a tool to manage your business better. With a revenue forecast, expense budget, and projected cash flow, you know your targets and where you are headed.

And yet, nothing ever goes exactly as planned – it’s the nature of business.

That’s where using your plan as a management tool comes in. The key to leveraging it for your business is to review it periodically and compare your forecasts and projections to your actual results.

Start by setting up a regular time to review the plan – a monthly review is a good starting point. During this review, answer questions like:

  • Did you meet your sales goals?
  • Is spending following your budget?
  • Has anything gone differently than what you expected?

Now that you see whether you’re meeting your goals or are off track, you can make adjustments and set new targets. 

Maybe you’re exceeding your sales goals and should set new, more aggressive goals. In that case, maybe you should also explore more spending or hiring more employees. 

Or maybe expenses are rising faster than you projected. If that’s the case, you would need to look at where you can cut costs.

A plan, and a method for comparing your plan to your actual results , is the tool you need to steer your business toward success.

Learn More: How to run a regular plan review

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How to write a business plan FAQ

What is a business plan?

A document that describes your business , the products and services you sell, and the customers that you sell to. It explains your business strategy, how you’re going to build and grow your business, what your marketing strategy is, and who your competitors are.

What are the benefits of a business plan?

A business plan helps you understand where you want to go with your business and what it will take to get there. It reduces your overall risk, helps you uncover your business’s potential, attracts investors, and identifies areas for growth.

Having a business plan ultimately makes you more confident as a business owner and more likely to succeed for a longer period of time.

What are the 7 steps of a business plan?

The seven steps to writing a business plan include:

  • Write a brief executive summary
  • Describe your products and services.
  • Conduct market research and compile data into a cohesive market analysis.
  • Describe your marketing and sales strategy.
  • Outline your organizational structure and management team.
  • Develop financial projections for sales, revenue, and cash flow.
  • Add any additional documents to your appendix.

What are the 5 most common business plan mistakes?

There are plenty of mistakes that can be made when writing a business plan. However, these are the 5 most common that you should do your best to avoid:

  • 1. Not taking the planning process seriously.
  • Having unrealistic financial projections or incomplete financial information.
  • Inconsistent information or simple mistakes.
  • Failing to establish a sound business model.
  • Not having a defined purpose for your business plan.

What questions should be answered in a business plan?

Writing a business plan is all about asking yourself questions about your business and being able to answer them through the planning process. You’ll likely be asking dozens and dozens of questions for each section of your plan.

However, these are the key questions you should ask and answer with your business plan:

  • How will your business make money?
  • Is there a need for your product or service?
  • Who are your customers?
  • How are you different from the competition?
  • How will you reach your customers?
  • How will you measure success?

How long should a business plan be?

The length of your business plan fully depends on what you intend to do with it. From the SBA and traditional lender point of view, a business plan needs to be whatever length necessary to fully explain your business. This means that you prove the viability of your business, show that you understand the market, and have a detailed strategy in place.

If you intend to use your business plan for internal management purposes, you don’t necessarily need a full 25-50 page business plan. Instead, you can start with a one-page plan to get all of the necessary information in place.

What are the different types of business plans?

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. Here are a few common business plan types worth considering.

Traditional business plan: The tried-and-true traditional business plan is a formal document meant to be used when applying for funding or pitching to investors. This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix.

Business model canvas: The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

One-page business plan: This format is a simplified version of the traditional plan that focuses on the core aspects of your business. You’ll typically stick with bullet points and single sentences. It’s most useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Lean Plan: The Lean Plan is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance. It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

What’s the difference between a business plan and a strategic plan?

A business plan covers the “who” and “what” of your business. It explains what your business is doing right now and how it functions. The strategic plan explores long-term goals and explains “how” the business will get there. It encourages you to look more intently toward the future and how you will achieve your vision.

However, when approached correctly, your business plan can actually function as a strategic plan as well. If kept lean, you can define your business, outline strategic steps, and track ongoing operations all with a single plan.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Content Author: Noah Parsons

Noah is the COO at Palo Alto Software, makers of the online business plan app LivePlan. He started his career at Yahoo! and then helped start the user review site Epinions.com. From there he started a software distribution business in the UK before coming to Palo Alto Software to run the marketing and product teams.

Grow 30% faster with the right business plan. Create your plan with LivePlan.

Table of Contents

  • Use AI to help write your plan
  • Common planning mistakes
  • Manage with your business plan
  • Templates and examples

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How to Write a Business Plan, Step by Step

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Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

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A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

business plan service company

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

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How to write a business plan for your service provider business.

business plan for a service provider business

Starting a service provider business is a great way to leverage your skills and expertise to make money.

It can also provide you with the flexibility to choose the services you offer and the clients you work with.

Nevertheless, the first step is to develop a business plan.

A business plan is essential before starting a new project, such as a service provider business. It provides a roadmap for success, outlining goals, strategies, and resources. It also helps to identify potential risks and set realistic expectations for the project.

In short, a good business plan will help make sure your service provider business is profitable .

What should you include in the business plan for a service provider business? What is the recommended format? What are the important financial ratios to consider? What's the fastest way to outline a comprehensive business plan?

This article will address and answer all these questions.

One last thing, you don't have to start your business plan from scratch.

You can download our customizable business plan for a service provider business and modify it to meet your specifications.

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How to build a business plan for a service provider business

Is it worth considering a business plan for your service provider business.

Yes, you should consider creating a business plan for your service provider business.

Designing a cohesive business plan will equip you to:

  • learn about the service provider market
  • stay updated on emerging trends and include them in your project
  • highlight what makes a service provider business profitable
  • understand the specific needs and preferences of clients seeking services
  • find a great unique value proposition for your service-oriented enterprise
  • investigate competitive differentiation
  • uncover unique strengths for your service provider business
  • find a business model that will lead you to profitability
  • implement a comprehensive and tactical action plan to achieve success
  • assess potential risks involved in operating a service provider business, such as client satisfaction, resource allocation, and professional liability

Our team has drafted a business plan for a service provider business that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a service provider business?

A business plan is abundant in facts, figures, and indicators. It should be arranged in a way that makes it simple to read and comprehend.

When we built our business plan for a service provider business , we made sure to structure it propertly.

This document has 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The opening section is labeled as "Market Opportunity."

This section presents a comprehensive report on the service provider business, including key data and metrics to guide your decision-making process.

The data here is always current; we update it twice a year.

2. Project Presentation

The second section is called "Project" and this is where you talk about your service provider business. In this section, you can outline the services you offer, target customer segments, service delivery approach, customer satisfaction initiatives, and the unique value proposition of your business.

Also, provide a self-introduction at the end of this section.

Discuss your commitment to providing essential services, your range of offerings, and how you plan to deliver reliable and professional solutions to clients. Highlight your experienced team, your prompt response times, and your dedication to meeting the unique needs and requirements of clients through your service provider business.

We created language in our business plan. Customize it to fit your idea perfectly.

3. Market Research

Following that, we have the "Market Research" section.

In this section, you will find a market segmentation analysis for your service provider business.

It includes a study of competing service providers in the industry and emphasizes your business's competitive advantages. A tailored SWOT analysis is also provided.

4. Strategy

In the "Strategy" section, a detailed 3-year action plan is provided, which highlights all the crucial steps and initiatives to transform your service provider business into a highly profitable venture.

Moreover, this section contains a comprehensive marketing plan, a strategy to manage risks, and a completed Business Model Canvas.

5. Finances

Lastly, the "Finances" section allows you to present a complete financial overview of your project.

business plan service provider business

How to make an Executive Summary for a service provider business?

The Executive Summary is a brief and condensed overview of the business plan for your service provider business.

It should be short, clear and concise. Only the key elements of your business plans should be reflected on this document.

When you bring your business plan to a financial institution, this is the part they will read at the beginning. It should grab their interest and make them want to read the rest of the plan.

In the Executive Summary of your service provider business, address the following queries: what services does your service provider business offer? who is your target audience? are there other service providers in the market? what sets you apart from them? what funding do you require?

How to do the market analysis for a service provider business?

The market study of your service provider business helps you understand external factors such as customer demands for specific services, competition within the service industry, and emerging trends in service delivery models.

By conducting a thorough market analysis, a service provider business can understand customer needs, offer reliable and professional services, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased service contracts, and a prominent position in the service industry.

Here is what you will find in the "Market Research" section of our business plan for a service provider business :

  • current data and statistics on service provider businesses, including service industry trends, customer satisfaction ratings, and market demand
  • a compilation of potential market segments for a service provider business
  • the competitive analysis
  • the potential competitive differentiators for a service provider business

business plan service provider business

The key points of the business plan for a service provider business

What's the business model of a service provider business, business model of a service provider business.

A service provider business offers a range of professional services such as consulting, marketing, IT support, or financial planning. Revenue is generated through service contracts, project-based fees, or retainer agreements with clients.

The business model focuses on identifying target markets, positioning the business as an expert in the field, delivering high-quality services, maintaining client relationships, and continually expanding service offerings to meet evolving client needs.

The success of the business relies on the expertise and reputation of the service providers, efficient project management, and strong customer relationships.

Business model vs Business plan

Make sure you don't mix up the terms "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you incorporate the Business Model Canvas as a clear-cut method to outline how your business generates value.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a service provider business .

How do you identify the market segments of a service provider business?

Market segmentation for your salad bar establishment involves dividing your potential customers into different groups based on their dining preferences, dietary choices, and demographics.

These categories may include factors such as health-conscious individuals, vegetarians, office workers, or customers seeking specific salad ingredients or dressings.

By segmenting your market, you can offer a salad bar experience and menu that caters to each segment's specific requirements. For example, you might focus on health-conscious individuals and offer a variety of fresh and nutritious salad options with organic ingredients, cater to vegetarians and provide a wide selection of vegetable-based salads with protein-rich toppings and dressings, specialize in serving office workers with quick and customizable salad options for their lunch breaks, or focus on specific salad ingredients or dressings to accommodate different tastes or dietary restrictions.

Market segmentation allows you to effectively target your marketing efforts, create an inviting and well-stocked salad bar, and provide a satisfying and healthy dining experience that meets the unique needs and preferences of each customer segment.

In the business plan for a service provider business , you will find a comprehensive market segmentation that will help you better understand your potential customers.

How to conduct a competitor analysis for a service provider business?

It's clear that you won't be the only service provider business in your industry. There are other companies offering a range of services, such as cleaning, repairs, and maintenance, to clients.

It's crucial to thoroughly study and understand your competitors' strengths and weaknesses as you develop your business plan.

Be aware of their weaknesses (such as inconsistent service quality, lack of customer satisfaction, or poor communication).

Why should you pay attention to these points? Because these weaknesses can impact the success of service provider businesses. By addressing these aspects, you can offer high-quality services, provide excellent customer support, and differentiate your business through reliability and professionalism, positioning your service provider business as a trusted and valued partner for clients' needs.

It's what we call competitive advantages—cultivate them to set your business apart.

Here are some examples of competitive advantages for a service provider business: wide range of services offered, skilled and experienced professionals, excellent customer service, competitive pricing, efficient project management, customizable solutions, strong industry partnerships, positive client testimonials.

How to draft a SWOT analysis for a vendor?

A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats that can inform the development of a successful service provider business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a service provider business

The strengths for a service provider business

The "S" in SWOT denotes Strengths, which are the project's competitive advantages or key strengths.

For a service provider business, potential strengths include customer service, technical expertise, competitive pricing, and timely completion of projects.

The weaknesses for a service provider business

When we say "W," we're referring to Weaknesses, which are the areas or aspects of the project that need to be developed further.

For a service provider business, potential weaknesses could include a lack of expertise in the services offered, inadequate customer service, insufficient resources to meet customer demands, and a lack of proper marketing strategies.

The opportunities for a service provider business

When we mention the "O" in SWOT, we're referring to Opportunities, which are the external prospects or beneficial factors that can support the project's goals.

In the case of a service provider business, potential opportunities include providing IT services, offering consulting services, providing event management services, and offering digital marketing services.

The threats for a service provider business

T stands for Threats in SWOT, indicating the external factors that can hinder or negatively affect the project.

How to elaborate a marketing strategy for a vendor?

Implementing a marketing strategy allows entrepreneurs to build brand awareness and establish a strong brand identity.

A vendor can gain visibility and attract customers by developing a well-crafted marketing plan that highlights the vendor's unique products, appealing display, and their presence at popular events or high-traffic locations.

Customers won't choose your vendor services without effective marketing; showcasing the variety of products, reliability, and exceptional customer service is necessary.

Are you utilizing marketing tactics to promote your vendor services? Consider showcasing your range of products or services at local markets or events, utilizing social media platforms to engage with potential customers and share updates about your offerings, and collaborating with complementary vendors for cross-promotion.

If you're lacking ideas for your project's marketing strategy, don't panic.

How to build financial projections for a vendor?

A solid business plan must include financial data to provide an accurate assessment of the business's potential success.

When creating your business plan, you must include anticipated revenue figures for your service provider business.

A relevant and credible revenue forecast is crucial to ensure your business plan appears solid when read by investors.

Our financial plan for a service provider business is designed to be user-friendly, incorporating automatic verifications that assist in identifying and correcting any assumptions. This ensures you can build credible projections with confidence.

Of course, you'll need to create a preliminary budget for the launch of your service provider business. Double-check that you haven't missed any expenses. If you have a doubt, we have listed them all in our financial plan!

Including the break-even analysis in your financial plan is important as it shows whether your service provider business will be profitable or not.

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Call Us Today at:

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What Makes Growthink Unique

Customized business plans.

We work closely with you to understand and improve your business model, target market, plans for securing funding and increasing sales, and other aspects of your unique vision to build a custom business plan and financial plan that will help you reach your company goals.

Experienced Consultants

Growthink’s business planning team has world-class academic, entrepreneurial, and financial backgrounds, including experience starting, financing, and growing businesses and working as angel, venture capital, and private equity investors.

Vast Client Experience

We have developed business plans for clients worldwide in hundreds of industries across every organizational type – startups, small businesses, mid-sized companies, large corporations, nonprofit and government organizations.

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Better Strategic Planning

We don’t just document your business ideas on paper. Our business plan consultants conduct market research and collaborate with you to create strategies for you to succeed in both today’s environment and over the long term.

$5+ Billion in Funding Raised

We are in constant contact with investors, lenders, and other funding sources. This enables our consultants to develop business plans and pitch decks that raise capital. Growthink clients have raised billions of dollars in debt and equity funding.

Expert Market Research

We have access to several market research databases to help you better understand the emerging trends in your industry and better identify your target markets, potential risks, and growth opportunities to develop a truly comprehensive business strategy.

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What the Media Says

Based on Growthink’s track record and leadership, the media constantly contacts us for advice and information on business planning and capital raising. In fact, multiple media sources refer to us as the “Business Plan Experts.”

Growthink has been featured in over 500 media sources including the following:

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We are also proud to have been selected as one of America’s Best Management Consulting Firms by Forbes Magazine and Statista.

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Speak With a Growthink Business Plan Consultant

Who we serve, early stage entrepreneurs, small businesses, mid-sized to larger companies, fortune 500 companies, nonprofit and government organizations, representative clients, sample clients who have entrusted growthink with developing their business plans include:.

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See what our clients have said about Growthink’s quality business plan consulting services:

Client success stories.

I was very impressed with how quickly Growthink grasped our unique industry and business.

In a short period of time, they completed research, a beautiful pitch deck and financial projections that we used in our Series A round, which closed successfully.      

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I worked with the team at Growthink to accelerate the development of the original Integreon business plan.

They are a sharp, creative, and results-focused group. I recommend them highly to companies of all sizes looking to turbo-charge the development of their strategic business plans and their businesses.

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We really appreciated working with you! The team you assembled, the quality of your work and the process you took us through really helped us in our thinking. It wasn’t just the meetings and reports you created, but also the structured process that forced us to really think through our target customers, our marketing process, our onboarding process, what technology we must deliver and when – all of that was super helpful.

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V Starr Interiors

I loved working with Growthink.

The staff are passionate about their work and committed to what they do in a way that can only be achieved when you love what you do. They helped keep us on track to achieve our planning goals.

I am looking forward to continued success working with everyone from Growthink in the future.

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I absolutely loved working with Growthink!

They listened to our objectives and truly understood what our mission was prior to beginning our project. They hit all their milestones on-time and on-point. They ultimately delivered a very valuable tool that will have tremendous use to us in our growth plan.

I highly recommend Antonio and the Growthink team.

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Our Story & Mission

In 1999, Growthink co-founders Dave Lavinsky and Jay Turo graduated with their MBAs from UCLA’s Anderson School of Management. They conceived Growthink from their deep and abiding passion and curiosity for business. As Turo says, “The work we do at Growthink is what Dave and I would just naturally do whenever we got together – talking about businesses we love and how to make them better.”

Growthink’s mission is to help executives and entrepreneurs grow their businesses so they can create jobs, offer customers better products and services, realize personal satisfaction and wealth, and fund programs that make the world a better place.

Speak with a Growthink business plan consultant today

What it’s like to work with a professional business plan consultant, our business plan consulting methodology, management interviews, strategic market research, draft plan & financial modeling, review & revise, package & finalize.

  • Management Interviews : In this first phase, we collect and document your “verbal” growth plan, including your vision, key accomplishments to date, challenges and opportunities, business objectives and goals, and growth strategies. In this phase we also identify and refine key research questions, and work to define and communicate an effective “story” for the business plan. Your “story” is what’s going to appeal to investors and lenders.
  • Strategic Market Research : In this phase, we size the relevant market place, analyze competitors, profile existing and prospective customer groups, and perform our due diligence to identify opportunities to grow your own business. Growthink also conducts “benchmarking research” — this involves identifying other companies that have succeeded and/or failed with similar businesses and/or initiatives.
  • Executive Summary
  • Company Analysis
  • Customer and Market Analyses
  • Industry and Competitive Analyses
  • Development, Operations and Marketing Plans
  • Management Team

We will also deliver your complete financial model at this time , including the financial projections .

  • Review and Revise : In this phase, we review the draft plan with you and discuss the focus, wording, and flow of the document. We incorporate any necessary revisions and refinements, and prepare the revised plan.
  • Package and Finalize : The final stage involves creating a clean, professional document, with graphical enhancements, that is copy-edited, formatted, and ready to be presented to stakeholders and investors.

Business Plan Consulting FAQs

A business plan consultant helps small business owners, entrepreneurs, start-ups, and established businesses develop business plans that will help them raise bank loans, equity funding and other forms of funding for their businesses. A quality business plan advisor will also ensure the business’ growth strategy is solid. We are the industry experts in helping many entrepreneurs, business owners, and executives create professional business plans that are well thought out to point your business in the right direction and powerful tools to convince potential investors to fund your project or lend you money.

Every business is unique, so there’s no cookie-cutter business plan. Every business owner has different strengths and weaknesses they bring to the table. We want our clients to get the most out of their business plan by solving problems, leveraging strengths, and highlighting new business opportunities for growth – all while taking it one step at a time.

Growthink starts with what’s important to you: What are your current challenges? What do you hope this business will achieve? Our business planning advisors are there to help make your vision a reality – whether through helping improve your day-to-day operations or providing the strategic planning necessary for companies on an upwards trajectory. Whatever stage you’re at in your company’s life cycle, our business plan consulting firm can help judge the needs of your business and provide solutions based on our years of experience working with companies in a variety of industries.

Read more about  Our Business Planning Process & Methodology .

Growthink’s business plan consultants can produce a custom business plan in as little as seven days, but it may vary depending on the complexity of the business.

The cost for professional business plan development services varies depending on the complexity of the company.

Business Plan Consultants Case Studies

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Fathead is the leading brand in sports and entertainment wall graphics with hundreds of officially licensed products. The Company’s product line-up includes Fathead Tradeables, Fathead Jr., Fathead Skins, Furniture for Fans, and of course, our “Real.Big®” Fathead, the officially licensed, life-size, hi-def wall graphics of professional athletes, animated heroes, entertainment characters, team helmets, and logos. Growthink was engaged to analyze trends within the market and create the Company’s strategic business plan. Since working with Growthink, Fathead was acquired by a leading conglomerate of sports and entertainment properties.

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Cardio Quick Systems

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Porsche Design

Porsche Design Group is a majority-owned subsidiary of Porsche. The company’s activities are focused on the business areas of Porsche Design, Porsche Design Driver’s Selection, and the Porsche Design Studio. Growthink was retained to design and draft a business plan to extend the Porsche unique male luxury brand positioning into the retail arena — specifically sunglasses, leather goods, golf, and electronic products. The business plan and findings were presented directly to the Porsche family, which fully backed it. The Porsche Design Group has since grown dramatically and now operates in many retail locations in the United States and worldwide.

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Integreon is a business process outsourcing (BPO) firm that offers a wide range of knowledge and legal support  services  to professionals. Growthink was retained to develop Integreon’s business plan, which focused on raising capital and scaling the business. Since working with Growthink, Integreon has raised over $50 million in venture capital, grown from 12 to 2,000 employees, and is now one of the largest BPO firms in the world.

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We are very proud of our business plan consultancy services and are confident we can help you raise money and grow your business. Call us today or fill out our form to get started.

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Home » Business Plan Tips

13 Best Companies That Offer Business Plan Writing Services

Do you want to hire a business plan writer? If YES, here are 50 best companies that offer professional business plan writing services at an affordable rate.

A business plan writing service is a team of business experts that take the ideas of an entrepreneur, combine it with their own properly conducted research and deductions, and come out with a professional, well-formatted business plan. Entrepreneurs that want the best chances at getting funding usually turn to business plan writing companies to help them craft a winning business plan.

Despite the fact that business plan writing services generally cost higher than business plan creation software or phone apps, but that does not prevent them from getting the number of clients they need because entrepreneurs are aware of the importance of the services they render.

Whether you’re building a startup from the ground up and seeking your first investment round, or you have a mature company and need a plan in place to garner new insights, having a professional to help conduct research and outline the model is imperative.

While you may have settled with your mind to hire the services of a business plan writer, but you must know that not all business plan services can offer you a professionally written work that can give you the best chances towards getting that funding. This is the reason why we have decided to bring you some of the popular and best business plan writing companies in the united states and the cost their services go for.

13 Best Companies That Offer Professional Business Plan Writing Services and How Much They Charge Clients

  • Wise Business Plans
  • Cost – $1,650

Wise Business Plans is a business plan writing service that is based in Las Vegas, Nevada. The company writes business plans for businesses seeking venture capital and angel investors as well as businesses interested in applying for SBA loans , E2 visas and L1 visas.

Wise Business Plans are in the business of producing high quality business plans, and their plans contain market and industry research that are drawn from a wide range of sources. Its turnaround times have been known to be above average. Wise Business Plans works with many Fortune 500 companies as well as UPS. It has also partnered with the popular business plan software LivePlan to provide a business writing service to its customers.

When working with Wise Business Plans, you can expect to find a thorough analysis of your business’s industry, including growth trends. The business plan will also look at your business’s market, which includes demographic data about current and potential customers as well as macro and microsegmentation, giving potential investors a complete idea of your business’s potential.

Cost estimates of their business plans are based on estimates for a brick-and-mortar business’s plan. At $1,650, the cost is only slightly higher than the average of $1,500. Again, the cost can vary depending on how complex the plan is. A business plan for a startup looking for venture capital can be more expensive than a plan for a business looking for an SBA loan.

  • Go Business Plans
  • Cost – $2,000 to $10,000

Based in Los Angeles, California, Go Business Plans writes business plans that serve a variety of business’s needs, ranging from SBA loans and visa applications to plans seeking venture capital funding. Go Business Plans rated well in terms of the quality of its business plans and its comprehensive feature set.

Go Business Plans are reputed to contain a thorough market and industry analysis, a complete set of financial forecasts, marketing plans as well as a competitive analysis. The company also prides itself on the quality of it plans. The writing service does not offer a separate service to review existing business plans, instead reserving that for clients that already use or have agreed to use its other services.

This means that while you can’t have Go Business Plans review your current plan without signing up for another service, if you take advantage of any other offering available from this company, you can have your business plan reviewed for an extra cost.

Depending on your business plan, this can cost between $150 and $300. Go Business Plans cost varies based on the kind of business plan you need. But generally their business plan writing service costs between $2,000 to $10,000.

  • The Plan Writers
  • Cost – $1,200 to $5,000

The Plan Writers is a Beverly Hills, California-based business plan service that offers a variety of consulting services in addition to business plan writing. Their business plans are available for businesses and entrepreneurs interested in applying for visas or SBA loans, or those looking for venture capital or angel investor financing. The Plan Writers is also experienced with helping companies go public as well as creating feasibility plans.

When you engage the services of The Plan Writers, you’ll begin the process with a free 30-minute consultation. During this consultation, you’ll discuss your business and industry with the sales rep. If you want to speak longer, you’ll need to pay $200 for another hour. This fee is added to the final cost of your business plan.

Once you’ve commissioned The Plan Writers to create a business plan for you, it usually takes between nine to 10 days to receive the first draft. After you receive your plan, you have two weeks to submit any revisions. This is shorter than other services, but The Plan Writers gets revisions done quick, usually in about one to two days.

As with all business plan services, the costs vary depending on the complexity of your plan. Those plans usually cost around $1,200 to $1,500. Plans for startups or companies seeking larger amounts of capital can cost upwards of $5,000.

  • Capital West Advisors
  • Cost – $100 to $120 per hour

Capital West Advisors is business advisor company that also provides business plan writing services. They are headquartered in Los Angeles, CA, and their mission is to provide high quality business plan writing and capital introduction services at the most competitive prices in the industry.

Capital West Advisors was launched in 2006 and since then they have been providing business planning and capital introduction services to several hundred clients across the U.S. and around the world in a wide array of industries. CWA prices its business plans based on a rate of $100 to $120 per hour at a highly efficient rate. Most firms charge $125-$200 per hour at a less efficient rate.

  • Cost – Not disclosed

OGScapital is a team of experienced experts that help entrepreneurs produces a well written business plan as well as provide other services. The company was founded by a team of 8 senior business experts in 2006. From the start, their main goal as professional business plan writers has been to support startups and medium-sized enterprises as they move to the next level, helping them achieve their objectives and become market leaders.

Their expert business plan writers have helped business owners raise debt and equity financing critical to operational startup and growth. The OGScapital team of Online business plan writers does not stop working until the client is 100% satisfied.

The company produce business plans in fields such as accounting, marketing, legal, IT, design and other business services. As of now, their team includes 60 highly experienced consultants. With their business model and offices in the US, Canada, Australia, and the uk, OGScapital is able to help entrepreneurs worldwide.

Once you contact them, you will receive your business plan with within 10-15 days. OGScapital did not disclose their charges, but they disclosed that the client would pay a 50% prepayment before the job commences, with the remaining balance paid upon completion (only when you are 100% satisfied).

  • Deutsch & Thomas
  • Cost: $425 USD

Deutsch & Thomas, Inc. is a business plan writing service that offer professional business plan preparation for startups and small businesses. Registered as Deutsch and Thomas, Inc., their experience building business plans will help you when approaching investors, bankers, and potential clients.

The company has the ability to create financial projections, management and mission statements, and expenditure estimates. Their service also includes electronic presentation preparation. All their business plans are completed within 5 to 6 business days of contact.

Deutsch & Thomas was founded in 2005 by Matthew Deutsch. The business has been in operation for over fourteen years, and was run as a partnership prior to its incorporation. Since its inception, the company has helped small and medium sized businesses raise more than $585,000,000 through plans developed by their team.

  • Pro Business Plans

Pro Business Plans is a leading group of individuals offering business plan consulting and writing services to organizations and individuals. The team is driven by passion, quality and expertise, and they aim to create an accurate road map on various topics to help customers attain achievable targets in minimal time.

Founded in 1999, Pro Business Plans works with international companies from Startups to Fortune 500 across a diverse range of industries to prepare stunning business plans, pitch decks, and investment materials. Pro Business Plans delivers investment banking quality with the attention and care of an in-house consultant.

Its business plan samples reflect its meticulous attention to detail and reflect the of their clients’ company. The financials are accurate and based on the most widely respected market research groups on the United States.

The company has assisted startups, early stage ventures, nonprofits, and existing companies to launch and expand their operation. The company did not disclose its costs.

  • Optimal Thinking
  • Cost – $5,000

Optimal thinking is a marketing and writing service that began in 1985. The company has writing specialists that consult with their clients to help them achieve the objectives of their business. With 27 years of experience, the company serves as organizations’ trusted writing and editorial department.

The optimal thinking professional business plan writers have more than 250 years of combined experience writing successful business plans. They can help you provide a professionally optimized operational plan, feasibility plan, expansion plan, annual plan, internal plan or a new product plan. But their charges can be quite hefty as it can get up to $5,000.

Optimal thinking works with companies from start-ups, small businesses and large organizations including Warner Bros., Johnson & Johnson, U.S. Treasury, National Australia Bank, Air New Zealand, Young Presidents’ Organization and Red Bull.

  • Bargain business plans
  • Cost – $1399 to $2499

Bargain Business Plan is a business plan writing service that has served over 10,000 entrepreneurs and small business owners since 2008. The company has garnered experience in nearly every industry and market available.

Bargain Business Plan writers take the time to get to know their clients, so that they can effectively develop a custom business plan which will meet their needs. Whether you’re in the conception stage of your business or expanding your brand to a new market, their team of business plan writers and consultants will work to ensure you’re in position to succeed.

This is the reason why they are always mentioned when it comes to leading business plan writing companies in the United States.

Their team of dedicated business plan writers, consultants, and financial analysts all work together to ensure that their business plans are always up to standard. Their the cost of writing business plans in the company can range anywhere from $1399 to $2499.

  • Cayenne Consulting

Cayenne has been around for a long time and is another good provider of business plan writing and consulting service in the United States. They have a good senior management team that has a lot of case experience which can be helpful to startup and growth stage companies of all kinds. They also can prepare additional investment related materials such as private placements and more.

Founder of the Cayenne Consulting, Akira Hirai, started the business in March 2001, because venture capitalists kept telling him that the business plans and financial forecasts he had prepared for his own companies were among the best they had seen.

In addition to business plan writing, the company also conducts strategy development, market research and analysis, competitor research and analysis, business plan preparation, financial analysis and forecasting, presentation materials, and developing a capital formation strategy.

This frees you up to focus on building something that investors might actually be interested in: a company in a large market with a compelling value proposition, strong competitive advantages, excellent growth potential, and a team that can make it happen.

Their team is located across the nation and have industry expertise in many high-growth markets, including green technologies, life science, software, Internet, telecommunications, and financial services. Their services can range from a few thousand dollars to several tens of thousands of dollars.

  • Newton Group Marketing
  • Cost: $1,900 – 3,900

Newton Group Marketing specializes in writing powerful and compelling proposals and business plans to obtain needed financing from major banks and investment firms.

The company collaborates with highly specialized and reputable individuals to help create exceptional quality websites, proposals and other marketing pieces. Collectively, the Newton Group Marketing team brings decades of experience and specialized expertise in their respective fields, to bring remarkable quality and bottom-line results to clients.

Although originally based in Vancouver, BC, the company teamed up with professional business plan writers in Toronto and throughout Canada, and offers marketing services sessions to multiple locations in the world. They work with most clients freelance through software such as Skype, email and phone consultation to maximize both time and efficiency for customers.

Their clients can choose from 3 different business plan packages to best meet their funding needs. All plans include Executive Summary, Complete Market Analysis, Competitive Analysis, Financials (Income Statement, Cash Flow Statements, Balance Sheet), and they are usually between 15-35 pages in length depending on plan type.

  • Cost – not disclosed

Growthink is one of the world’s leading business plan development firm. Founded in 1999, the company has helped more than 1,600 clients – including entrepreneurs, small businesses, middle-market companies, Fortune 500 corporations and non-profit organizations – develop world-class business plans. As evidence of the quality of their work, Growthink clients have raised more than $1 billion in growth capital.

Growthink does not have pre-set pricing tiers for their consulting work. Each and every Growthink business plan is 100% customized based on the client’s specific needs and objectives. As a result of their in-depth consultative business planning process, Growthink consultants typically invest 4 to 6 weeks to fully develop and finalize a business plan.

In 1999, Growthink co-founders and Dave Lavinsky and Jay Turo graduated with their MBAs from UCLA’s Anderson School of Management. They conceived Growthink from their deep and abiding passion and curiosity for business. Growthink has worked with many companies and assist in not only business plans, but also business consulting in many aspects.

They also provide many other services such as business analytics, banking, products, and other services geared towards helping business owners.

  • Master Plans
  • Cost – $1,900 to $7,500

Masterplans, based in Portland, Oregon, writes business plans for SBA loans, visa applications as well as for businesses seeking venture capital or angel investors. In addition to business plan writing, Masterplans can also review your existing business plan and give you feedback and suggestions for improvement. The plans offered by this service are high quality, and rate well in terms of cost and turnaround times.

Masterplans assigns a team of experts to help with your business plan, and a manager works to organize and update you on the project as it progresses. Each expert works individually on the market analysis, financial forecasts and business narrative. By dividing the plan up, Masterplans can complete your plan faster.

It usually takes between seven to 10 days before you receive the first draft of your business plan. If you need your plan quickly, you can get a rush job for an additional fee. Business plans through Masterplans range from $1,900 to $7,500, depending on the type of plan you need.

More on Business Plan Tips

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Clifford Chi

Published: February 06, 2024

I believe that reading sample business plans is essential when writing your own.

sample business plans and examples

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

business plan service company

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

  • Outline your idea.
  • Pitch to investors.
  • Secure funding.
  • Get to work!

You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

business plan sample: Executive Summary Example

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Business plans examples: Executive Summary

Image Source

Tips for Writing Your Executive Summary

  • Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
  • Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
  • Be sure to highlight your value proposition, market opportunity, and growth potential.
  • Keep it concise and support ideas with data.
  • Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

  • The size of the market
  • Current or potential market share
  • Trends in the industry and consumer behavior
  • Where the gap is
  • What caused the gap
  • How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Business plans examples: Market Opportunity

Tips for Writing Your Market Opportunity Section

  • Focus on demand and potential for growth.
  • Use market research, surveys, and industry trend data to support your market forecast and projections.
  • Add a review of regulation shifts, tech advances, and consumer behavior changes.
  • Refer to reliable sources.
  • Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

  • Industry trends that other brands may not be utilizing
  • Strengths in your competition that may be obstacles to handle
  • Weaknesses in your competition that may help you develop selling points
  • The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

Business plans examples: Competitive Landscape

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

  • Complete in-depth research, then emphasize your most important findings.
  • Compare your unique selling proposition (USP) to your direct and indirect competitors.
  • Show a clear and realistic plan for product and brand differentiation.
  • Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
  • Outline growth opportunities from a competitive perspective.
  • Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

  • What demographics will most likely need/buy your product or service?
  • What are the psychographics of this audience? (Desires, triggering events, etc.)
  • Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Business plans examples: Target Audience

Tips for Writing Your Target Audience Section

  • Include details on the size and growth potential of your target audience.
  • Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
  • Describe your targeted customer acquisition strategy in detail.
  • Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
  • Add case studies, testimonials, and other data to support your target audience ideas.
  • Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

  • Your brand positioning vision and how you'll cultivate it
  • The goal targets you aim to achieve
  • The metrics you'll use to measure success
  • The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Business plans examples: Marketing Strategy

Tips for Writing Your Marketing Strategy

  • Include a section about how you believe your brand vision will appeal to customers.
  • Add the budget and resources you'll need to put your plan in place.
  • Outline strategies for specific marketing segments.
  • Connect strategies to earlier sections like target audience and competitive analysis.
  • Review how your marketing strategy will scale with the growth of your business.
  • Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Business plans examples: Key Features and Benefits

Tips for Writing Your Key Features and Benefits

  • Emphasize why and how your product or service offers value to customers.
  • Use metrics and testimonials to support the ideas in this section.
  • Talk about how your products and services have the potential to scale.
  • Think about including a product roadmap.
  • Focus on customer needs, and how the features and benefits you are sharing meet those needs.
  • Offer proof of concept for your ideas, like case studies or pilot program feedback.
  • Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

  • The specific pricing breakdowns per product or service
  • Why your pricing is higher or lower than your competition's
  • (If higher) Why customers would be willing to pay more
  • (If lower) How you're able to offer your products or services at a lower cost
  • When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Business plans examples: Pricing and Revenue

Tips for Writing Your Pricing and Revenue Section

  • Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
  • If you are asking a premium price, share unique features or innovations that justify that price point.
  • Show how you plan to communicate pricing to customers.
  • Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
  • Share plans to develop new revenue streams in the future.
  • Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
  • Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

  • Profit/Loss Statement - This answers the question of whether your business is currently profitable.
  • Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
  • Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Business plans examples: Financials

Tips for Writing Your Financials Section

  • Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
  • Include any data that supports your projections to assure investors of the credibility of your proposal.
  • Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
  • Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
  • Triple-check all financial information in your plan for accuracy.
  • Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

Sample business plan: hubspot free editable pdf

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

Sample Business Plan: LiveFLow

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

sample business plan: ThoughtCo.

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

sample business plan: Panda Doc

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

sample business plan: Small Business Administration

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

business plan example: liveflow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Business plan example: Lula body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

business plan example: Vesta executive summary

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

business plan examples: nalb creative center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

business plan examples: curriculum companion suites

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

sample business plan: Culina

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

Sample business plan: Plum

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Disney announces changes to disability access for guests at its theme parks

Changes go into effect on may 20 at walt disney world and june 18 at disneyland.

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Disney is set to overhaul its disability access services at its California and Florida theme parks, the company announced on Tuesday, April 9. 

The changes were announced in updates to the "Disability Access Service (DAS)" pages on the Disneyland and Walt Disney World websites. 

The service, which is free, allows those with disabilities to get a return time for attractions rather than wait in a standard line. 

GOOGLE FLIGHTS SAYS THESE ARE THE TOP SUMMER TRAVEL DESTINATIONS OF 2024

Now, the Disneyland and Walt Disney Resort websites state, "DAS is intended to accommodate a small percentage of Guests who, due to a developmental disability like autism or similar, are unable to wait in a conventional queue for an extended period or time."

Previously, DAS was indicated as for "guests who have difficulty tolerating extended waits in a conventional queue environment due to a disability."

The new changes will go into effect on May 20 at Walt Disney World in Florida and June 18 at Disneyland in California, the company said. The existing "DAS" procedure will continue until then. 

In addition to the specification for those who qualify for DAS, Disney also changed the procedure for requesting the service. 

Disney World's castle in Magic Kingdom

On April 9, 2024, Disney announced changes to its Disability Access Service for its theme parks in Florida (pictured above) and California.  (Getty Images for Disney Dreamers Academy / Fox News)

At Walt Disney World as of May 20, all DAS registrations must occur via virtual video chat, and "in-person registration will no longer be available at theme park Guest Relations locations starting May 20, 2024," says the Walt Disney World website. 

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At Disneyland, after June 18, guests applying for DAS can either use a virtual chat or a dedicated "accessibility services" window for same-day requests. 

Once DAS is granted, it will be valid for either the length of the guest's theme park ticket, or for up to 120 days. 

Photo shows car driving through entrance of Walt Disney World in Orlando

DAS, a program that allows for those with disabilities to avoid waiting in traditional lines, now will be limited to those "due to a developmental disability like autism or similar, are unable to wait in a conventional queue for an extended period or (iStock / iStock)

It is possible to re-register for DAS once these dates have passed, said Disney. 

Previously, DAS was valid for a 60-day period. 

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Those who presently have DAS will have to re-apply for the service, the company indicated. 

DAS is also now limited to a guest's "immediate family," or a group of no more than four unrelated people, say the websites. 

Haunted Mansion queue

Disneyland (pictured above) and Walt Disney World will soon be introducing new procedures for guests with disabilities.  (Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images / Getty Images)

Travel website TouringPlans, which reports on theme park news and assists with trip planning, said that other changes to Disney's disability access polices were rumored — including accommodations for those with non-developmental disabilities that impact their ability to stand in a line.  

"There are reports that Disney will introduce a defined ‘return to queue’ process for guests who need to leave a queue and re-enter," the website indicated, noting that this may be a suitable accomodation for people who previously qualified for DAS. 

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DAS, which was introduced in 2013, was an update of the "Guest Assistance Card," a previous policy that enabled park guests with disabilities to skip most attraction lines. 

In 2013, Disney stated that it hoped DAS would "control abuse with the current program that was, unfortunately, widespread and growing at an alarming rate." 

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FOX Business reached out to Disney for additional comment and clarification on the new policies. 

For more Lifestyle articles, visit www.foxbusiness.com/lifestyle .

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Multi-Stakeholder Roundtable passes a Joint Action Plan to manage and protect water resources in Chile’s Salar de Atacama Basin

  • For the first time in the Salar de Atacama, around 20 stakeholders from indigenous communities, mining, tourism, agriculture, and authorities, are working on joint solutions to water challenges
  • The stakeholders have joined a Multi-Stakeholder Roundtable (Mesa Multiactor) and agreed on a Joint Action Plan
  • 14 measures are currently being implemented by the Mesa Multiactor, for the purpose of managing and protecting water resources in the Salar de Atacama basin
  • The stakeholders are aiming to institutionalize the Mesa Multiactor to ensure their work continues

With this Joint Action Plan, participants of a Multi-Stakeholder Roundtable (Mesa Multiactor) have agreed on a framework for natural resource management in the Salar de Atacama basin in Chile. The Action Plan was one of the crucial goals of the project funded by the Responsible Lithium Partnership of BASF, BMW Group, the former Daimler AG (now Daimler Truck AG and Mercedes-Benz Group AG), Fairphone, and Volkswagen Group.

For the first time in the Salar de Atacama, around 20 organizations (among them representatives of indigenous communities, civil society, academia and the public and private sectors) are collaborating.

The ecosystem of Salar de Atacama is fragile and there is lack of scientific knowledge on the impacts of lithium mining and other economic activities. Potential risks derived from water and brine table shifts could affect ecosystems and local livelihoods. Water availability emerged as the dominant topic in the Mesa Multiactor, thus taking a central role in the project. The protection of valuable habitat and the Salar’s unique biodiversity are further key concerns.

The local participants have agreed on 30 measures in the Action Plan, including the creation of a cadastre of water rights holders on the river basin, geological and hydrological mapping, campaigns on the challenges of water scarcity, provision of drinking water to local communities, and recycling of grey water. Several of the actions are already completed, others are underway or prioritized for the future.

Furthermore, the Mesa Multiactor has addressed scientific uncertainties surrounding water in the Salar by screening and making available more than 300 studies and reports through a public and accessible library.

The participants have extended the project until February 2025, at the same time aiming to institutionalize the roundtable to ensure their work continues beyond that time.

For more information on the Mesa Multiactor and its initiatives, visit www.mesamultiactor.cl/ .

About Responsible Lithium Partnership

Responsible Lithium Partnership (April 2021-February 2025) is a project in the Salar de Atacama (Chile) commissioned by BASF, BMW Group, Daimler Truck, Fairphone, Mercedes-Benz Group and Volkswagen Group. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is the implementing partner in Chile.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com .

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‘the talk’ renewed for 15th and final season, sets december end date on cbs, breaking news.

‘Harry Potter’ TV Series Due To Hit Max In 2026: Everything We Know About The Cast, Who’s Creating It, What J.K. Rowling Says & More – Update

By Tom Tapp

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'Harry Potter' TV series

UPDATED with latest : At its Max streaming event in April 2023, Warner Bros. Discovery confirmed a new era is coming for Harry Potter fans . The company announced a TV series based on all seven books about the boy wizard written by J.K. Rowling . See below for the most current answers to the most important questions about the project.

What is the Harry Potter TV series about?

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Early reports had each season of the series focusing on one book in the Harry Potter book series, which consists of seven novels, but Bloys said the project would run for “10 consecutive years,” which would seem to defy the 1 season, 1 book assertion. For those who say Fantastic Beasts could be leveraged to provide 10 seasons over 10 years, WBD brass said specifically during the announcement that FB will not be a part of the series.

Whatever the case, Bloys promised that, as the company embarks on its new Harry Potter adventure, “We do so with the full care and craft of this franchise.”

Who Is creating the Harry Potter series?

It has taken a bit, given the initial announcement was in April 2023, but in recent months Warner Bros. invited a select group of creatives in to pitch ideas for what the series could be. They were Martha Hillier, Kathleen Jordan, Tom Moran and Michael Lesslie. Now, the streaming service and Warner Bros. Television have narrowed it to Jordan, Moran and newer addition Francesca Gardiner, sources said.

Deadline broke the news last month that Succession  writer  Francesca Gardiner  is among the finalists. Gardiner was a consulting producer on Seasons 3 and 4 of HBO’s  Succession . Before working on the Jesse Armstrong creation, she was an exec producer of HBO and BBC fantasy co- production   His Dark Materials  and was a co-exec producer of AMC’s  Killing Eve . She has also written on shows including Starz’s  The Rook  and Amazon’s  The Man In The High Castle.

Tom Moran is a British writer, who created Amazon series The Devil’s Hour , which starred Peter Capaldi. He also worked on Amazon sci-fi series The Feed and Rob Lowe cop drama Wild Bill .

It’s an interesting mix of Brits and Americans, most of whom have some experience working with streamers and many of whom have shepherded projects in the sci-fi/fantasy space.

We’ve heard that the group of writers were commissioned by Max to create pitches for a series reflecting their take on the IP. Rowling is understood to be involved in this pitching process. The trio will be able to hone in on their pitches for the next couple of months, with a decision on who gets the job expected in June. 

When will the Harry Potter series be released?

The series is expected to be on air in 2026, according to Warner Bros. Discovery CEO David Zaslav.

“We’ve not been shy about our excitement around Harry Potter,” Zaslav told Wall Street analysts on the company’s fourth-quarter earnings call. “I was in London a few weeks ago with Casey [Bloys, CEO of HBO] and Channing [Dungey, chairperson of Warner Bros Television] and we spent some real time with JK and her team,” he enthused. “Both sides just thrilled to be reigniting this franchise. Our conversations were great.”

Given the results on that earnings call, WBD needs Harry Potter’s magic sooner rather than later.

Ditto J.K. Rowling, whose production company posted a 74% drop in profits in 2022. That rebounded somewhat after the stage version of  Harry Potter  And The Cursed Child  proved to be a post-pandemic crowd pleaser. The author got a $10.5 million paycheck for it in 2023.

The success of the stage show demonstrates that there’s still an appetite for Hogwarts-related content. Likewise the massive hit that is Hogwarts Legacy, which became the bestselling video game of 2023 , moving 22 million units. (That’s fantastic, but for comparison Rowling’s seven bestselling  Harry Potter  books have moved 600M copies worldwide.)

At a Goldman Sachs conference last year, Warner Bros. Discovery CEO David Zaslav made pointed out the need for more Hogwarts magic explicitly. Ignoring the Harry-less Fantastic Beasts films, the CEO insisted the boy wizard presents a huge opportunity, claiming that the IP has been “underused” of late.

“We haven’t done anything with Harry Potter for more than a decade,” he said, before going on to note that when one examines the performance of Warner Bros. over the last 20 years without accounting for it’s big three — Potter , Lord of the Rings and DC — the company’s performance is “relatively flat.”

Zaslav called that type of big-ticket IP “one of the big differentiators of this company.” And he seems to be counting on it to make a big difference.

“When you put those franchises in, it’s the best-performing studio in the world. We need to deploy our best capital, and we need to do it with the best creative people in the world,” he said.

How to watch the series

It will, of course, be on Max once the series is ready. The service has three price tiers: Max Ad Light, which goes for $9.99 a month or $99.99 a year and allows two concurrent streams; Max Ad Free will be priced at $15.99 a month, or $149.99 a year, and will also allow two concurrent streams; and Max Ultimate Ad Free which costs $19.99 a month, or $199.99 a year, and allows access to four concurrent streams.

If you’re in Canada, WBD has struck a multi-year licensing agreement with Crave for the likes of  Harry Potter ,  Game of Thrones ,  the  DC  Universe and  HBO  content.

Which actors are starring in the series? Are any of the original Harry Potter stars returning?

There will be new actors playing the series’ main characters, but no one has been cast yet. Warner Bros. TV Group Chairman Channing Dungey said recently that that casting will come after they find a showrunner.

As for that, Warner Bros. is very likely looking to cast young actors, given that they’re proceeding through Rowling’s books in order. “The tricky part is the first two books, where the kids are on the younger end, around 11 or 12,” said Dungey of the casting process.

“We have been trying to be very close to the vest,” said Bloys. “We haven’t gone out to agencies. We have our own internal process where we’ve been thinking about people but we have not wanted to go out into the world. Now that the news is out there…we’ll start going out to the business.”

As for a return of any of the film franchise’s stars — like Daniel Radcliffe, Emma Watson or Rupert Grint — never say never. It would certainly be a PR boost for the series and, while new actors will be cast in the primary roles, there are always flashforwards or the currently en vogue multiverse plot ploy that could create space for more familiar faces in the series.

But Daniel Radcliffe has said he is fine with sitting on the sidelines.

“My understanding is that they’re trying to very much start fresh and I’m sure whoever is making them will want to make their own mark on it and probably not want to have to figure out how to get old Harry to cameo in this somewhere,” Radcliffe told ComicBook.com . “So I’m definitely not seeking it out in any way. But I do wish them, obviously, all the luck in the world and I’m very excited to have that torch passed. But I don’t think it needs me to physically pass it.”

Another longtime Potter player who likely won’t be involved is David Yates, who directed the last four movies,  Harry Potter and the Order of the Phoenix  (2007),  Harry Potter and the Half-Blood Prince  (2009) and  Deathly Hallows Part One and Two  (2010 and 2011). In addition, Yates took on the  Potter  spinoff  Fantastic Beasts  trilogy. He says there has been no conversation about his involvement with the series. And it sounds like he’s ok with that.

“Huge affection and a lovely group of people I worked with,” Yates told Deadline . “But we haven’t had a conversation since we finished it.”

“It’s been about ‘Let’s just park it, and be done for a while,'” he said of the Potter franchise.

“Never say never, I would say, but I’m excited about moving on,” he said.

Your Hogwarts letter is here. Max has ordered the first ever #HarryPotter scripted television series, a faithful adaptation of the iconic books. #StreamOnMax pic.twitter.com/3CgEHLYhch — Max (@StreamOnMax) April 12, 2023

Will J.K. Rowling be involved in the new Harry Potter TV series?

Yes. A deal for J.K. Rowling’s involvement in the series had been the biggest hurdle in its path to the screen: The author has creative control over any exploitation of her work. That agreement was finalized in 2023.

“Max’s commitment to preserving the integrity of my books is important to me, and I’m looking forward to being part of this new adaptation which will allow for a degree of depth and detail only afforded by a long form television series,” said Rowling in a statement.

Since Warners launched its streaming service, there’s always been a goal to exploit Warners’ biggest franchise for streaming. Warner Bros Discovery CEO David Zaslav, taking the reigns after the merger last year, met with Rowling several times in the UK. He’s even spoken up in support of the author, who has been involved in an ongoing controversy over her comments on transgender issues . Asked about the streaming event about those controversies, Bloys demurred.

“No, I don’t think this is the forum [to discuss that],” he said. “That’s a very online conversation, very nuanced and complicated and not something we’re going to get into.”

“Our priority is what’s on the screen,” Bloys continued. “Obviously, the Harry Potter story is incredibly affirmative and positive and about love and self-acceptance. That’s our priority — what’s on screen.”

As for how close the author will be to the series, Bloys said, “[Rowling] will be involved. She’s an executive producer on the show. Her insights are going to be helpful on that.”

The author’s involvement could prove a hurdle to having the principals from the films involved in the series. Relations between Rowling, Radcliffe and Emma Watson can’t be great, given the author recently said she was “bloody angry” over stances taken by trans rights activists, which she sees being in opposition to women’s rights.

Rowling claimed that “thousands are complicit, not just medics, but the celebrity mouthpieces, unquestioning media and cynical corporations.” Asked specifically whether she would forgive Radcliffe and Watson for their unabashed pro-trans rights stance on the issue Rowling replied, “Celebs who cosied up to a movement intent on eroding women’s hard-won rights and who used their platforms to cheer on the transitioning of minors can save their apologies.”

Bloys was clear, however, that WBD wasn’t entirely dependent on Rowling for the project.

“The TV show is new and we’re excited about that. But, remember, we’ve been in the Potter business for 20 years. This is not a new decision for us, we’re very comfortable being in the Potter business.”

How much will the series cost to produce?

“You know we make shows at this scale with House of the Dragon , Game of Thrones ,” said Bloys. “I imagine will be that scale or higher. The shorter answer is whatever it takes to make a quality show.”

Per Deadline reporting, House of the Dragon cost nearly $200 million and was the subject of HBO’s biggest marketing campaign ever, valued at over $100M in media spend (that’s a combo of ad spot value and hard cash shelled out). So fans can expect a similar outlay for the Potter series “or higher,” according to HBO/Max boss Bloys.

Will there be other Harry Potter-related projects?

“We’re free to do anything we want,” Zaslav has said, before hedging a bit. “Some areas we need to do with J.K., other areas we have the full ability to go forward. This is a full deployment on Max of Harry Potter. We can still develop other properties.”

Deadline understands that there may also be an opportunity for more than one of the above-mentioned writers to be involved and that Max is open to the possibility of developing more than one idea based on  Harry Potter.

How long has this been in the works?

Max and its then-parent company WarnerMedia  started exploring  a potential Harry Potter TV series a couple of years ago. At the time, Warner Bros. appointed Kids, Young Adult and Classics president Tom Ascheim to manage the Wizarding World and Potter franchises, which include theme parks, tours and the $9.1 billion-grossing theatrical library that spans the  Harry Potter  and spinoff  Fantastic Beasts  titles. Under that setup, Ascheim became WarnerMedia’s senior rep in its relationship with Rowling and her representatives, and exploratory conversations for a Max series got underway.

After the Discovery acquisition was completed a year ago, that unit was disbanded and  Ascheim exited the company . However, the importance of the   Harry Potter IP has only grown post-merger.

Zaslav spoke about his family’s own personal connection to the series.

“My wife and I, we read (the Harry Potter books) to each of our three kids,” said Zaslav, going off script at the Max announcement. “It’s really moving, for ten consecutive years, people will see  Harry Potter  on HBO; I mean it’s really something.”

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Health Insurers’ Lucrative, Little-Known Alliance: 5 Takeaways

A private-equity-backed firm has helped drive down payments to medical providers, drive up patients’ bills and earn billions for insurers.

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By Chris Hamby

Large health insurers are working with a little-known data company to boost their profits, often at the expense of patients and doctors, a New York Times investigation found. A private-equity-backed firm called MultiPlan has helped drive down payments to medical providers and drive up patients’ bills, while earning billions of dollars in fees for itself and insurers.

To investigate this largely hidden facet of the health care industry, The Times interviewed more than 100 patients, doctors, billing specialists, health plan advisers and former MultiPlan employees, and reviewed more than 50,000 pages of documents, including confidential records made public by two federal judges after petitions from The Times.

Here are five takeaways.

The smaller the payout to doctors, the bigger the fees for insurers and MultiPlan

When patients see medical providers outside their plans’ networks, UnitedHealthcare, Cigna, Aetna and other insurers often send the bills to MultiPlan to recommend a payment amount.

MultiPlan and the insurers have a powerful incentive to keep the payments low because their fees get bigger as the payments get smaller.

Here’s how it works.

The most common way Americans get health coverage is through an employer that pays for workers’ medical care itself and uses an insurance company to administer the plan. Providers in the plan’s network have agreed-upon rates, but out-of-network providers often must negotiate payments.

By using MultiPlan’s frugal recommendations, insurers say they are saving employers money. But insurers and MultiPlan also benefit because their fees are typically based on the size of the declared “savings” or “discount” — the difference between the original bill and the amount actually paid.

In some instances, insurers and MultiPlan have collected more for processing a claim than the provider received for treating the patient.

UnitedHealthcare, the largest U.S. insurer by revenue, has reaped about $1 billion in fees annually in recent years from out-of-network savings programs, including its work with MultiPlan, according to legal testimony.

Patients could be on the hook for the unpaid bills

Patients have seen their bills rise after their insurers began routing claims to MultiPlan, as providers charge them for the unpaid balance.

Some patients said they have scaled back or ceased long-term treatment as a result. The predicament can be especially punishing for people who depend on out-of-network specialists, including for mental health or substance abuse treatment.

Patients have limited recourse. If they want to sue, they usually must first complete an administrative appeals process, and even if the case goes forward, they stand to collect relatively modest amounts.

Self-funded plans are mostly exempt from state regulation, and the responsible federal agency says it has just one investigator for every 8,800 health plans.

Some medical providers face big pay cuts

MultiPlan and insurers say they are combating rampant overbilling by some doctors and hospitals, a chronic problem that research has linked to rising health care costs and regulators are examining. But low payments also squeeze small medical practices.

Kelsey Toney, who provides behavioral therapy for children with autism in rural Virginia, saw her pay cut in half for two patients. She has not billed the parents of those children, but said she would not accept new patients with similar insurance.

Other providers said they have begun requiring patients to pay upfront because appealing for higher insurance payments can be time-consuming, infuriating and futile.

Former MultiPlan employees said they had an incentive to lock in unreasonably low amounts: Their bonuses were tied to the size of the reductions.

Employers are charged hefty fees

Insurance companies pitch MultiPlan as a way to keep costs down, but some employers have complained about large and unanticipated fees.

For a New Jersey trucking company called New England Motor Freight, UnitedHealthcare used MultiPlan to reduce a hospital bill from $152,594 to $7,879, then charged the company a $50,650 processing fee.

In the Phoenix area, trustees managing an electricians’ union health plan were surprised to learn that the fees charged by Cigna had risen from around $550,000 in 2016 to $2.6 million in 2019, according to a lawsuit the trustees later filed.

Employers trying to verify the accuracy of insurers’ charges have sometimes faced challenges getting access to their own employees’ data.

Private equity is playing both sides

For years, insurance companies have blamed private-equity-backed hospitals and physician groups for hiking bills and making health care more expensive. But MultiPlan is also backed by private equity.

MultiPlan’s annual revenues have climbed to about $1 billion thanks to its embrace of more aggressive approaches to reducing costs. Its premier offering is an algorithm-driven tool called Data iSight , which consistently recommends the lowest payments to doctors — typically resulting in the highest processing fees.

MultiPlan became publicly traded in 2020, and its largest shareholders include the private equity firm Hellman & Friedman and the Saudi Arabian government’s sovereign wealth fund, regulatory documents show.

Chris Hamby is an investigative reporter for The Times, based in Washington. More about Chris Hamby

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