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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Best Keywords To Use In Your Cover Letter [4 Full Examples]

Introduction.

In today's competitive job market, understanding and effectively utilizing keywords in your cover letter can significantly improve your chances of getting noticed by hiring managers and securing an interview. Many job seekers may be unaware that their cover letters are often searched for keywords, similar to how search engines scan websites for relevant terms. This process can greatly impact the likelihood of your application being reviewed and considered by potential employers. In this article, we will explore the importance of using keywords in cover letters, discuss the types of keywords that can be used, and provide guidance on how to conduct keyword research and optimize your cover letter to increase your chances of success in your job search.

Applicant Tracking Systems (ATS) and Keywords

Applicant tracking systems (ATS) are software programs used by many companies to manage their recruitment processes. These systems play a significant role in the hiring process, as they help employers filter through large volumes of applications and identify the most qualified candidates. One way they do this is by scanning cover letters and resumes for keywords that are relevant to the job posting. If your cover letter does not contain the right keywords, it may not even be seen by the hiring manager, regardless of your qualifications.

This underscores the importance of optimizing your cover letter for ATS. By incorporating relevant keywords, you increase your chances of getting past the initial screening process and having your application reviewed by a human recruiter. However, it's essential to strike a balance between using keywords effectively and maintaining a natural, professional tone in your cover letter.

Types of Keywords

There are several types of keywords that can be used in cover letters, including action verbs, recognition keywords, skills keywords, and results-oriented keywords. Understanding each type and how to use them effectively can greatly enhance your cover letter.

Action verbs are words that convey a sense of accomplishment or progress. Examples of action verbs include "managed," "achieved," "implemented," and "improved." These words can help demonstrate your ability to take initiative and make a tangible impact on your previous roles.

Recognition keywords are terms that highlight awards, accolades, or other forms of recognition you have received in your professional life. Examples include "Employee of the Month," "Top Salesperson," or "Certified Project Manager." These keywords can help showcase your achievements and set you apart from other candidates.

Skills keywords are words that describe specific abilities or expertise relevant to the job you're applying for. Examples include "data analysis," "web development," or "fluent in Spanish." These keywords can help demonstrate your qualifications and suitability for the role.

Results-oriented keywords are phrases that emphasize the outcomes or results you have achieved in your career. Examples include "increased revenue by 20%," "reduced production costs by 15%," or "improved customer satisfaction ratings." These keywords can help illustrate the tangible impact you have made in your previous roles.

Keyword Research

Conducting keyword research is a critical step in identifying the most relevant keywords for the position you're applying for. This research can help you tailor your cover letter to the specific job posting and demonstrate to the hiring manager that you have a clear understanding of what the role requires. Some methods for conducting keyword research include:

Analyzing job postings: Carefully review the job posting and take note of any words or phrases that are mentioned multiple times, as these are likely to be high-value keywords. For instance, if the job posting frequently mentions "project management" or "leadership skills," be sure to include these terms in your cover letter.

Reviewing company websites: Familiarize yourself with the company's website, mission statement, and core values. Look for keywords that align with the company's culture and goals, and incorporate them into your cover letter.

Identifying industry-specific jargon and acronyms: Be aware of any industry-specific terms or acronyms that may be relevant to the position, such as "SEO" for a digital marketing role or "CPR certification" for a healthcare position. Including these terms can demonstrate your familiarity with the industry and your ability to communicate effectively within the field.

When incorporating keywords into your cover letter, it's essential to do so naturally and avoid "keyword stuffing," which can make your cover letter sound forced and unprofessional. To maintain a balance between keyword usage and engaging content, consider using synonyms or rephrasing sentences to incorporate keywords in a way that flows well and reads smoothly.

In the next sections, we'll cover tips for using keywords effectively, provide real-life examples of successful keyword usage, and discuss common pitfalls to avoid. Stay tuned to learn how to optimize your cover letter and increase your chances of landing that coveted interview.

Tips for Using Keywords Effectively

Using keywords effectively in a cover letter requires a balance between showcasing relevant skills and experiences, while maintaining a natural and professional tone. Here are some tips to help you strike that perfect balance:

Tailor your cover letter to the specific job posting : Don't use a generic cover letter for every job application. Instead, customize your cover letter to address the specific requirements and preferences mentioned in the job posting. This will demonstrate your genuine interest in the position and your ability to adapt to different roles.

Use active voice instead of passive voice : Active voice occurs when the subject of a sentence performs the action of the verb, whereas passive voice occurs when the subject is the recipient of the action. For example, "I managed a team of five" (active voice) is more engaging and concise than "A team of five was managed by me" (passive voice). Using active voice can help you showcase your accomplishments more effectively and create a more dynamic cover letter.

Avoid keyword stuffing : While it's important to include relevant keywords in your cover letter, overusing them can make your writing sound unnatural and robotic. To prevent keyword stuffing, limit your usage of each keyword to a reasonable frequency, and focus on weaving them seamlessly into your sentences.

Format your cover letter for keyword optimization : Ensure that your cover letter is easy to read and scannable by using clear headings, bullet points, and short paragraphs. This will make it easier for ATS to identify and parse the keywords in your cover letter.

Proofread your cover letter : Always proofread your cover letter to check for errors, inconsistencies, or awkward phrasing. This will help you maintain a professional tone and ensure that your keywords are used effectively.

Real-Life Examples of Successful Keyword Usage

To illustrate the power of effective keyword usage, let's examine some real-life examples of successful cover letters. Each example demonstrates how incorporating different types of keywords can lead to positive results in the job search process.

Example 1: Sales Manager

"In my previous role as a Sales Manager , I consistently exceeded quarterly sales targets and increased revenue by 25% over two years. I also implemented a new training program that improved our team's product knowledge and boosted customer satisfaction ratings by 10%. As a Certified Sales Professional with a strong track record in business development and team leadership , I am confident that my skills and experience make me an ideal candidate for the Senior Sales Executive role at your company."

In this example, the candidate effectively uses action verbs (e.g., "implemented" and "improved"), recognition keywords ("Certified Sales Professional"), skills keywords (e.g., "business development" and "team leadership"), and results-oriented keywords (e.g., "increased revenue by 25%" and "boosted customer satisfaction ratings by 10%"). By incorporating these keywords, the candidate showcases their relevant skills and experiences, while maintaining a natural and engaging tone.

Example 2: Digital Marketing Specialist

"As a Digital Marketing Specialist with over five years of experience, I have developed a strong expertise in SEO , content creation , and social media management . I have successfully managed multiple marketing campaigns, increasing website traffic by 35% and boosting conversion rates by 20%. In my previous role, I was awarded the "Marketing Innovator of the Year" title for my creative approach to problem-solving and ability to drive results. I am excited about the opportunity to bring my data-driven strategies and analytical skills to the Marketing Manager position at your company."

In this example, the candidate uses a mix of skills keywords (e.g., "SEO," "content creation," and "social media management"), action verbs ("managed"), recognition keywords ("Marketing Innovator of the Year"), and results-oriented keywords (e.g., "increasing website traffic by 35%" and "boosting conversion rates by 20%"). This combination effectively highlights their expertise and accomplishments in digital marketing, making them a strong candidate for the role.

Example 3: Computer Science Graduate

"As a recent graduate with a degree in Computer Science , I have developed a strong foundation in software development and programming languages such as Java, Python, and C++. My coursework and internship experience have given me exposure to agile methodologies and web development using HTML, CSS, and JavaScript. For my capstone project, I designed and implemented a user-friendly mobile app that improved the efficiency of a local non-profit organization's volunteer management system. I am eager to apply my technical skills and problem-solving abilities as a Junior Software Developer at your organization."

This example highlights the candidate's skills keywords (e.g., "software development," "programming languages," "agile methodologies," and "web development"), action verbs (e.g., "designed" and "implemented"), and results-oriented keywords (e.g., "improved the efficiency"). These elements work together to demonstrate the candidate's strong technical background and readiness for a software development role.

Example 4: Human Resources Professional

"With a background in Human Resources and talent management , I have spearheaded various initiatives to optimize employee engagement, streamline recruitment processes, and enhance employee training programs. In my previous role as an HR Generalist , I reduced time-to-hire by 30% and increased employee retention by 15% through the implementation of targeted talent acquisition strategies and effective onboarding programs. My SHRM-CP certification and experience in conflict resolution and organizational development make me a strong candidate for the HR Manager position at your company."

In this example, the candidate incorporates skills keywords (e.g., "talent management," "conflict resolution," and "organizational development"), action verbs (e.g., "spearheaded," "optimized," and "enhanced"), recognition keywords ("SHRM-CP certification"), and results-oriented keywords (e.g., "reduced time-to-hire by 30%" and "increased employee retention by 15%"). This combination showcases their comprehensive experience and expertise in human resources, making them a compelling candidate for the role.

Effectively utilizing keywords in your cover letter can vastly improve your chances of standing out to hiring managers and securing an interview. By understanding the role of ATS in the hiring process, conducting thorough keyword research, and following the tips and best practices for using keywords effectively, you can optimize your cover letter and increase your chances of success in your job search. So, invest the time and effort to refine your cover letter, and watch as the interview invitations start rolling in.

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How to Use Keywords in Your Cover Letters

Types of Cover Letter Keywords

Skill keywords, take the time to make a match, using keywords in your resume.

When you are writing a cover letter to accompany your resume as part of a job application, it's important to make sure that every word counts. Your cover letter should enhance the employer's view of your qualifications so you can move from being an applicant to an interviewee.

The words you include in your cover letter (and your resume) can show the hiring manager why you're a strong candidate for the job and help you get selected for an interview.

Here's an overview of the types of keywords that can be included in a cover letter, how to use them, and examples of the best keywords to use to show a prospective employer that you're a match for the job.

Keywords are a vital element of a persuasive cover letter because they're capable of portraying a candidate as a highly qualified applicant for a job. These words fall into three general categories: skill words, results-oriented words, and words that show recognition for achievements.

How Keywords Show That You're a Good Fit for the Job

Keywords work in a couple of different ways. First, the keywords you include in your resume and cover letter will be used to match your application with the skills required by the employer in the job advertisement.

This matching process is often performed by automated  applicant tracking systems  (ATSs), which are programmed to identify specific keywords and to rank all resumes accordingly before they even reach a hiring manager. If your cover letter and resume lack these keywords, they may be automatically cut from consideration at this stage of the evaluation.

Keywords should be words that, at a glance, will show the hiring manager that you are a good fit for the job.

How Keywords Show That You're Qualified

Once your cover letter reaches a hiring manager, the keywords that are incorporated into it will show them  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer you one of their interview slots.

Secondly, keywords that are incorporated into a cover letter will show the hiring manager how and  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer one of their interview slots to you.

Job seekers should carefully analyze the skills required to excel in their target job and incorporate them into their cover letter. Those keywords should also be included in your resume. It will be more genuine if you paraphrase the skills mentioned in job ads as opposed to listing them verbatim. Skill words are most effective when connected to a specific role or project in which the skills were crucial to success.

Examples of skill keywords include  wrote, analyzed, quantified, planned, programmed, designed, created, built, taught, and trained.

For example, instead of saying, "Quantitative stock analysis is an asset which I would bring to your firm," you could say the following:

I utilized quantitative stock valuation techniques to create a portfolio for high-net-worth clients that beat the market for three consecutive years.

The  skill keywords  included in your cover letter and resume will help your application get selected by the software employers use to select candidates for further consideration. They will also show the hiring manager, at a glance, what skills you have that are related to the job for which he or she is hiring.

Results-Oriented Keywords

All employers are looking for employees who will add value and generate positive results for their organizations. That's why it's critical to integrate results-oriented language into your cover letters. Think about the bottom line for each job on your resume and how you may have made things better in your role.

Your cover letter should showcase your accomplishments, not just your skills or personal qualities. Providing these details will help to set your letter apart from those of other candidates who don’t highlight their professional achievements.

Examples of results-oriented keywords include  increased, reduced, redesigned, upgraded, initiated, implemented, reformulated, generated, and produced.

Results-oriented words are most effective when  coupled with some numbers  that quantify your impact:

I reduced turnover among first-year hires by 20% by implementing a mentoring system.

By using these types of keywords, you are clearly showing what you accomplished in your previous roles.

Recognition Keywords

Hiring managers will be more likely to believe you will be an outstanding performer if it is clear that previous employers have viewed you in this way. One way to do this is to incorporate language which demonstrates that employers have recognized your contributions.

Examples of recognition-related keywords include  honored, awarded, promoted, selected, lauded for, received a bonus for, recognized, chosen, and credited.

Ideally, recognition phrases will include the type of individual who noted your achievement and the basis for your recognition. For example, you might say:

I was designated as the team leader for the budget reduction task force by my division vice president based on my previous record of accruing cost savings.

Recognition keywords attest to how you have excelled in your previous jobs and how you have accomplished more than was required.

When you're choosing keywords to include in your cover letter, an easy way to find the best words to use is to  match your qualifications  to those mentioned in the job listing.

Highlight your strongest assets so you can show the employer why you're well qualified for the job and deserving of an interview.

It's also important to use keywords in your resume that reflect the employer's job requirements and indicate how your credentials are a match for them. Your  resume keywords  should include your skills, competencies, relevant credentials, education, and previous positions and employers.

CareerOneStop. " Applicant Tracking Systems ." Accessed Nov. 8, 2021.

How to Use Keywords in a Cover Letter

Cover Letter Keywords | How-to, Template & Example | Resume.com

Using relevant keywords in your cover letter can show what you have accomplished rather than tells what you can accomplish. Writing an effective cover letter with specific keywords can sometimes make the difference between getting the interview and being passed over. This article explains how to use cover letter keywords that are specific and describe the achievements you have made, the contributions you have added and the value you can offer to your next employer.

What are cover letter keywords?

Cover letter keywords are the words that employers look for when screening the applicant pool for viable job candidates. Applicant tracking systems often screen cover letters and resumes by searching for specified words and phrases set by the employer. An applicant who does not use the appropriate keywords will be overlooked by the applicant tracking system and lose the opportunity to interview with the employer.

Employers grant a different level of importance to specific keywords depending on the industry, company and role, so it is highly suggested that you research all three when writing a cover letter for a particular job to ensure that you are targeting the appropriate words and phrases in your cover letter and resume.

Popular types of keywords

Here are the most common types of keywords:

Skill keywords

To decide on the correct skill keywords to include in your cover letter, pay attention to the job description and take note of the skills the employer is specifically seeking. These are skills that will help your cover letter stand out. Relate each skill word to a specific task or role in which you used the skill to achieve success.

Examples of skill keywords:

Examples of statements using skill keywords: 

• Created a calendaring system that streamlined the scheduling of conference room reservations, resulting in a one-hundred percent reduction in scheduling overlaps
• Generated an additional sixty thousand-plus impressions on the company’s online advertising by redesigning the digital campaign materials
• Launched a company-wide initiative to encourage more than one hundred employees to volunteer at least one day per month with Habitat for Humanity

Results-oriented keywords

Results-oriented keywords show employers how you will add value and generate positive results for their business. Your cover letter is where you can stand out by highlighting your accomplishments and accentuating them with your skills. Results-oriented keywords have the most impact when you include numbers to quantify your achievements.

Examples of results-oriented keywords: 

• Implemented
• Reformulated

Examples of quantified results statements:

• Generated national interest in the company’s newest software project, resulting in new contracts worth two million dollars in the next two years
• Implemented an employee retraining program that reduced time waste by thirty percent by increasing efficiency in assembly processes
• Increased product visibility by 70% by implementing six new planograms (sales floor layouts)

Recognition keywords

Recognition keywords help hiring managers to envision you in the role by painting the picture of how you performed in your last role. Using these words solidify the idea that your previous employers have recognized and appreciated your valuable contributions, especially when you pair them with the title of the person or people who granted the occurrences of recognition.

Examples of recognition related keywords: 

Examples of effective recognition statements: 

• Received a $50,000 research grant in recognition of my innovative theories and advancement ideas
• Promoted to general manager due to the increase in revenue I generated with my staff retraining initiative
• Chosen to represent the company at an international conference in Tokyo three years in a row

How to use keywords in a cover letter

Follow these steps to use keywords in a cover letter:

1. First, use the right keywords in your cover letter

Use the keywords that reflect the skills required for the role you are pursuing. Since many employers use automated applicant tracking systems to rank candidates, using the best keywords can help ensure that your application reaches the hiring manager. Once your cover letter is in front of the appropriate person, the keywords you chose can convince them to invite you—not your competition—for an interview.

2. Then, add in action words

When incorporating occupation-specific keywords in your cover letter, be sure to include action words that reinforce what you accomplished in your previous positions by having the skills or qualities you’re listing.

Examples of experience described using action words:

• Published an in-depth 500-word article about fishing conservation in Anna Maria Magazine
• Improved assembly process by streamlining the steps involved, saving approximately 30 seconds of assembly time per part
• Managed a team of 13 sales associates and four administrative employees

3. Lastly, keep your cover letter brief

When writing a cover letter, it’s important to get your message across by being concise. Since hiring managers are typically pressed for time and tasked with choosing a small number of many applicants to interview, they must take your cover letter at face value.

Cover letter template

Here is a cover letter template that you can use to craft your own:

[Phone number]

[Email address]

Dear [Dr./Mr./Ms last name],

I am writing to apply for the position of [open job] that I heard about from [contact associated with the company or found on job site]. I have [number] years of experience as a [job title] and I believe I would be ideally suited for the position.

I have extensive experience with [list qualifications that align with the open position]. As a [job title] with [company], I was responsible for [key responsibility]. During my time there, I [name specific accomplishments you achieved while in the role].

With my passion for [industry], I believe I could offer [company] a fresh perspective and innovative ideas. Please review my enclosed resume.

I would love the opportunity to discuss the value I can bring to your team. Thank you in advance for your consideration.

Cover letter example

The following cover letter example incorporates effective keywords related to skills, achievements and recognition and is likely to stand out to employers:

Dear Ms. Cecelia Dawson,

During the course of my eight-year career as a paralegal, I have built and sharpened my legal research and writing skills. The attorneys I have worked with, including firm partners, have commended me on my excellent grasp of case law and litigation support. Casey, Ingram and Woods, P.A.’s three-generation record of professionalism, dedication and courtroom wins demonstrates the firm’s strong values and exceptional skills, which is why I would like to join the Casey, Ingram and Woods, P.A. team.

I currently serve as a paralegal for Copeland, Copeland and Copeland, Attorneys at Law, where I work closely with the firm’s partners and associates on many high-profile and high-priority cases. During my time with the firm, I have created and implemented an improved calendaring system to ensure on-time filing of case documents with the courts. This system has prevented missed deadlines and improved the coordination of staff and client meetings.

My further qualifications include a bachelor’s degree from Stanford University, a post-baccalaureate paralegal certificate from Nova University and advanced training in LexisNexis and Westlaw.

I would love the opportunity to discuss the contributions I can offer to your legal team. Thank you in advance for your consideration.

Joanna Payge

[email protected]

(555) 555-5555

If you need help writing a resume, use our data-backed resume builder .

Linking Words – Full List, Examples & Worksheet

| Candace Osmond

Candace Osmond

Candace Osmond studied Advanced Writing & Editing Essentials at MHC. She’s been an International and USA TODAY Bestselling Author for over a decade. And she’s worked as an Editor for several mid-sized publications. Candace has a keen eye for content editing and a high degree of expertise in Fiction.

Worried that your essay lacks structure and coherence? Perhaps you should use linking words, transition words, or connectors to give it a boost.

Linking words join separate sentences to improve writing flow. You can also find them mid-sentence to connect clauses.

Read on as I show you the definition and types of linking words in English. I also list examples of linking words under every category, and I whipped up a helpful worksheet to test your skills.

What Are Linking Words?

Linking words, transition words, or connecting words in the English language help connect ideas and sentences when speaking or writing.

Linking words and phrases are connectors or transitional phrases. They are also part of formal language, so you’ll find them in academic writing, opinion writing, critical essays, dialectic essays , journalism, and business documents.

Some linking verbs link clauses within a sentence, such as although, in case, and whatever. That means you can find them in the middle of sentences from time to time. Others link two complete sentences, such as besides, as a result, and however.

List of Transition Words

Now that you know the meaning of transition words, let’s look at the usage of transition words in sentences and clauses. Don’t worry, I’ll break it all down for you!

Below, I’ve got a list of linking words and phrases to serve as alternative choices for connecting ideas in writing. Note that there are several types of transition words which we will discuss later.

Agreement/Addition/Similarity

Linking words may help the reader understand additional comments or ideas in a statement. They may also express agreement or similarities. These words are also called additive transition words, commonly found in expository essays and narrative essays.

• In the first place
• As a matter of fact
• In like manner
• In addition
• Not only, but also
• Coupled with
• In the same way
• In the same manner
• First, second, third
• Not to mention
• In the light of
• By the same token
• Additionally
• Correspondingly
• Furthermore
• Comparatively
• At the same time
• Together with
• Identically

Here are some examples of additive linking words in a sentence.

• The group found that a constructivist approach leads to higher test scores. Moreover, essay examinations show higher levels of learning.
• The resort has tennis courts. Furthermore, it has an Olympic pool.

Negative Ideas

Some linking words come in pairs to join negative ideas.

• Not, neither
• Neither, nor

Here are sentence examples of linking words showing negative ideas.

• I haven’t seen Lory, neither have I talked to her friend.
• I neither drink nor smoke.

Opposition/Limitation/Contradiction

Whereas some linking words show an extra idea, these transition phrases and words express contrasting ideas in writing.

• Although this may be true
• In contrast
• (and) still
• Notwithstanding
• Different from
• Of course…, but
• On the other hand
• On the contrary
• Be that as it may
• Nonetheless
• Even so/though
• Nevertheless
• In spite of

Here are some sentences with linking words of opposition.

• The short story can be analyzed using a functionalist lens. However, its historical theme is better understood with a critical perspective.
• As much as I want to go, I must take care of my sister.

Some linking words show relationships between ideas by accepting an idea with reservation instead of showing complete opposition. Here are some examples.

• All the same
• Regardless of this
• Up to a point

Here are some sentence examples.

• Many citizens opposed this unfair policy, which the president nevertheless enacted.
• I like him even if we have different views in life.

Cause/Condition/Purpose

You may also use linking words in your writing piece to show conditions and purpose for a logical flow of ideas. Words like reason get the reader ready to understand why. These words are commonly found in hypothesis essays.

• In the event that
• Granted (that)
• Provided that
• On (the) condition (that)
• For the purpose of
• With this intention
• With this in mind
• In the hope that
• Inasmuch as
• To the end that
• For fear that
• In order to
• Seeing/being that
• The researchers used this method so that the results would be valid, reliable, and aligned with the objectives.
• I will not be attending the seminar due to a high fever.

Examples/Support/Emphasis

You can also use transition words in your piece of writing that show examples or support of an idea.

• In other words
• To put it differently
• For one thing
• In particular
• As an illustration
• In this case
• For example
• For instance
• For this reason
• To put it another way
• To demonstrate
• That is to say
• With attention to
• By all means
• To emphasize
• To enumerate
• Particularly
• Significantly
• Specifically
• Surprisingly
• Important to realize
• Another key point
• On the negative side
• First thing to remember
• Must be remembered
• To point out
• Point often overlooked
• She visited several cities, namely Portland, Jacksonville, Charleston, and Hartford.
• Transition words improve writing flow. For instance, we use further to add extra ideas related to the previous statement.

Effect/Consequence/Result

You might also spot transitional devices for essays that show consequences, results, and effects.

• As a result
• In that case
• Under those circumstances
• Accordingly
• Consequently

Consider the examples below.

• We watered the plant for seven days. In effect, it grew three inches taller.
• Because she didn’t study for the test, Anna failed and had to retake it.

Conclusion/Summary/Restatement

These words and phrases show transitions between sentences to show conclusions. You’ll find these words in essay conclusions of different essay types.

• In simple language
• In explanation
• In lay terms
• In a nutshell
• As can be seen
• In simple terms
• Generally speaking
• All things considered
• As shown above
• In the final analysis
• In the long run
• In either case
• Given these points
• As has been noted
• In any event
• On the whole
• By and large
• For the most part
• In conclusion
• To summarize

Note that in lay terms and in explanation are formal alternative choices to “ in a nutshell.”

Here are some examples.

• Matter is a material that occupies space and has mass. In simple language, it is any physical substance.
• I don’t want to climb the corporate ladder. After all, money isn’t everything.

Time/Chronology/Sequence

Linking words’ other role in writing is to show sequence or chronology. Under the time category, these phrases add a meaning of time. You can find these words in an essay introduction when the writer explains how the paper is structured.

• In due time
• From time to time
• At the present time
• Sooner or later
• Up to the present time
• To begin with
• Straightaway
• In the meantime
• In a moment
• Without delay
• All of a sudden
• At this instant
• First, second
• By the time
• Immediately
• Occasionally
• I watched the movie on television. Eventually, I fell asleep.
• First, fill the pan with water. Then, bring it to a boil.

Space/Location/Place

The following transition words are famous adverbial expressions that limit or modify space. Some of these words and phrases are also transition words of time.

• In the middle of
• To the left/right
• In front of
• On this side
• In the distance
• In the foreground
• In the background
• In the center of
• Adjacent to
• Opposite to

Below are sentence examples using transition words of space.

• My house is located behind the building.
• To the left of the supermarket is a flower shop.

Common Mistakes With Transition Words

Transition words help you create a flow of arguments for readers to understand what you’re saying. But misused transition words and phrases will make your writing unclear. Avoid these mistakes to give your readers a better experience.

Starting a Sentence With So, And, and Also

Both so and and are coordinating conjunctions, which means they can start independent clauses that stand on their own. But it’s not recommended to use these words and also as sentence starters in formal writing. For example:

• Incorrect: Also, there are unauthorized charges on my credit card account.
• Correct: Furthermore, there are unauthorized charges on my credit card account.

Combination of Transition Words And/Or

When writing an essay, avoid English transition words and/or because it makes your paper look messy. Instead, consider whether you need both connectors or only one of them. If you need them both, try this alternative.

• Incorrect: boat and/or plane.
• Correct: boat, plane, or both.

Using As Well As as Alternative to And

As well as has a different meaning from the transition word and. And means you’re listing something of equal importance. Meanwhile, as well as is for additional, less essential information. Here’s an example.

• Incorrect: In this paper, I discuss my movie analysis as well as provide recommendations for improvement.
• Correct: In this paper, I discuss my movie analysis and provide recommendations for improvement.

Archaic Words

Your writing may not make any sense to readers if you overuse archaic transition words like therewith .

For example, hereby means as a result. We can replace it with more modern and explicit phrasing expressing how the current statement is connected to the previous statement.

Linking Words Summary

A linking word is a term that connects different ideas in your text, whether they are contrasting, supporting, or adding. They can improve your writing and help it flow better, I promise!

Regardless of the style of writing, every piece of writing contains linking words to show perfect transitions. I hope my guide on the definition and list of transitions helps you use these words and phrases correctly. Memorize each category, and don’t overuse them in essays.

Grammarist is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When you buy via the links on our site, we may earn an affiliate commission at no cost to you.

2024 © Grammarist, a Found First Marketing company. All rights reserved.

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How to write an effective cover letter (with samples)

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You will have to prepare a number of materials for employers while looking for a job. One type of document is the cover letter, which is included with your resume when requesting a job interview. An effective cover letter is directed towards a specific position or company, and describes examples from your experience that highlight your skills related to the role.

You want to convince the reader that your interest in the job and company are genuine and specific. You also want to demonstrate ways that your experience has prepared you for the role by sharing a few brief stories that highlight your qualifications. This takes time and research; use the job description and the company’s web site or LinkedIn page to identify traits and skills the company values.

Cover letter structure and format

A cover letter should be no longer than one page with a font size between 10-12 points. Be sure to include your contact information and address it directly to the hiring manager, using their name. If you are not sure who to address the letter to, write “Dear Hiring Manager.” If the role you are applying for has a reference number or code, be sure to include it in your letter so that human resources is able to accurately track your application. The reference code is usually included

Cover letters typically take the following structure:

Introduction (1st paragraph)

• State clearly in your opening sentence the purpose for your letter and a brief professional introduction.
• Specify why you are interested in that specific position and organization.
• Provide an overview of the main strengths and skills you will bring to the role.

Example : I am a second year master’s student in MIT’s Technology and Policy Program (TPP) writing to apply for a consulting position in Navigant’s Emerging Technology & Business Strategy group. After speaking with John Smith at the MIT career fair, I realized that Navigant’s values of excellence, continuous development, entrepreneurial spirit, and integrity align with the principles that guide me every day and that have driven me throughout my career. Moreover, I believe that my knowledge of the energy sector, passion for data analysis, polished communication skills, and four years of consulting experience will enable me to deliver superior value for Navigant’s clients.

Body (2-3 paragraphs)

• Cite a couple of examples from your experience that support your ability to be successful in the position or organization.
• Try not to simply repeat your resume in paragraph form, complement your resume by offering a little more detail about key experiences.
• Discuss what skills you have developed and connect these back to the target role.

Example : As a graduate student in MIT’s Technology and Policy Program, I spend every day at the cutting edge of the energy sector. In my capacity as an MIT Energy Initiative research assistant, I use statistical analysis to investigate trends in public acceptance and regulation related to emerging energy technologies. Graduate classes in data science, energy economics, energy ventures and strategy, and technology policy have prepared me to help Navigant offer the expert services that set it apart from competitors. Furthermore, I will bring Navigant the same leadership skills that I used as the student leader for the MIT Energy Conference’s Technology Commercialization round-table, and as the mentorship manager for the MIT Clean Energy Prize.

Even before MIT, my four years of work experience in consulting—first at LMN Research Group and then at XYZ Consulting—allowed me to develop the skillset that Navigant looks for in candidates. As a science writer and policy analyst at LMN Research Group, I developed superb technical writing and visual communication skills, as well as an ability to communicate and collaborate with clients at federal agencies such as EPA and DOE. As a research analyst at XYZ Consulting, I developed an in-depth understanding of data analysis, program evaluation, and policy design.

Closing (last paragraph)

• Restate succinctly your interest in the role and why you are a good candidate.
• Thank the reader for their time and consideration.

Example : I take pride in my skills and experience in several domains: critical thinking and analysis, communication, and leadership. I note that Navigant values these same ideals, and I very much hope to use my abilities in service of the firm and its clients. Thank you for your time and consideration, I look forward to speaking with you further about my qualifications.

Additional cover letter tips

• Be sure that each cover letter is specifically tailored to the company you are writing to. Research the company to help you determine your approach. Check the company’s website and other resources online. You can also use MIT’s extensive alumni network through the Alumni Advisors Hub to seek first-hand knowledge, advice, and insight about the company.
• Are you seeking a position in a field or industry that does not have an obvious parallel or connection to your academic training? Be explicit about why you are interested in that particular field, organization or job, and what value you bring. For example, if you are an electrical engineer applying to a finance or consulting position, highlight your quantitative skills and ability to problem-solve.
• If you are applying for a summer job or internship and do not yet have any experience that is directly related to the position, focus on transferable skills that will add value to the role – leadership, communication, problem-solving, project management, etc.
• Lastly, cover letters are a chance to demonstrate the communication skills necessary to most jobs. Careful composing and revision are essential. To put your best foot forward and ensure your cover letter will be effective, schedule an appointment with a CAPD career advisor.

British Council India

How to write the perfect cover letter, by miraclyn rubavathi, 19 october 2021 - 5:30pm.

What is a cover letter?

A cover letter also referred to as a covering letter or an application letter is an important document most organisations ask for along with a job application. It helps boost your resume which by itself might not be sufficient for a recruiter to get to know you. 

Although not all recruiters demand a cover letter, including a cover letter along with your resume is good practice, as many recruiters go through cover letters to shortlist candidates for the interview. A well-written cover letter can create a good first impression and make you stand out from other applicants.

What is difference between a cover letter and a resume?

Your resume is not your cover letter. Consider a resume like a menu in a restaurant. A menu provides a list of all the items available in the restaurant. Similarly, a resume is a list of your work-related skill sets and experience. A resume focuses on facts like your educational qualifications, work experience, skills, achievements, etc. However, a cover letter focuses on the job that you’re applying for and how you fit in that role. It is a chance for you to explain to the recruiters how you can use your professional skills and experience to excel in the new role that you’re applying for. 

What is the purpose of a cover letter?

Not only does a cover letter give more insights about you to the hiring manager but it is also a vital element in getting you the interview. Most job seekers spend a lot of time perfecting their resume but don’t put so much thought into writing a proper cover letter.  It’s important that the cover letter includes information about why you are suitable for that specific role, which helps show the recruiter that you have put some thought into the job application. 

What should be included in a cover letter?

There are several key components in a cover letter, mentioned below. It may seem like a very time-consuming process to write a cover letter but it is essential and your letter must be specific to every job that you apply for, as it shows how serious you are about the job you’re applying for. 

• Name, address, contact information and date
• Opening statement
• Your knowledge of the company and the position you’re applying for and your interest in working for this particular company
• Your background
• Your professional skills and experience that matches the job description along with examples
• Highlighting why you’re the right fit for the job

Here’s a sample cover letter.

How should you write a cover letter?

Writing a cover letter only involves a few simple steps. If you know how to write them yourself, you can showcase your unique skills and experience to the recruiter which increases your chances of you getting hired. 

A cover letter, like all other formal documents, has three parts, a beginning, a middle and an end. Let’s look at what goes into each of these parts and what kind of phrases to use when writing one.

In the past, cover letters were sent through post or submitted in person. Hence, they included addresses. However, nowadays as cover letters are submitted through an online job portal or via emails, physical addresses are no longer necessary. So, you can skip the address if you are sending your letter electronically.

Starting to write a cover letter can be very intimidating especially if you’ve never done it before. All you need to do is try and be authentic and original. Here are some tips on what to say, how to say and how not to say it in your cover letter along with example phrases:

Nowadays, companies are not just looking for people with skills, they also want someone whose values align with theirs. You can bring in your personality to the letter by talking about your passion, beliefs, values, and ethics. It’s also a great opportunity to show them how hiring you would be mutually beneficial for both parties. 

Do your research by going through the job description, roles and responsibilities, code of conduct and any other information you can get hold of about the organisation, either from their website, mutual friends who work there or by checking with the HR manager.

You can also use bullet points or numbers in this section to highlight your achievements.

The end or the closing consists of three parts: call-to-action, thanking the reader, and signing off. The end is also an important part of the cover letter as sometimes inappropriate endings can throw people off. Make sure you’re polite and respectful even when you end your letter.

How long should your cover letter be?

Ideally a cover letter is a one-page document. You don’t need to write pages about all your skills and experience, as these details are already in your resume. So, don’t write an essay; keep it short, organise it into paragraphs and highlight how you are the best candidate for the job. 

Things to check before sending your letter

Remember, your cover letter is a fairly formal document. So, don’t use informal words, phrases, expressions or contractions like I’m, I’ve. Instead, use the full form: I am, I have. However, some companies are fine with semi-formal or neutral style and if you are sure, you can shift your tone to adapt to the organisation’s style. However, you shouldn’t write very informally. 

• Errors Spelling errors, grammatical errors and typographical errors don’t make a good first impression. If you’re careless in your writing, there's a good chance that your hiring manager will think you do not have good communication skills or you make mistakes often. It also shows that you didn't proofread your document, which in turn shows how little of an effort you’ve put into writing and sending the letter. So, do proofread before sending your letter. It might be hard for us to proofread our own writing; we might miss out on checking or editing important details. Hence, it’s also good to use online tools or have a friend read it for you.

Dos and Don’ts

Let’s quickly recap a few important things to do and not to do in a cover letter.

It’s your turn

Yes, now it’s your turn to write your own cover letter. If you’re a job seeker, this is a good time to start practising writing cover letters by yourself. Even if you aren’t looking for a job at the moment, you can think of your dream job you and draft a letter for it. It will help you understand the position better, realise where you stand and help you improve your writing skills.

• Learn how to write a cover letter or email to respond to a job advert.
• For School students applying for an internship or voluntary work - Easy tips from British Council Teens to write a cover letter.

10 Proven Cover Letter Phrases FREE to use in your cover letter

The cover letter is the most important part of applying for a job. It’s the first contact that a potential employer has with you. It’s where the employer forms their first opinions. The cover letter decides who gets a job interview and who doesn’t. That’s why it’s crucial to include these 10 key cover letter phrases to ensure a callback!

“Dear Mrs. Jane Doe or Mr. John Doe”

This may seem like such a small phrase. It’s one that you need to use, otherwise, you run the risk of having your cover letter tossed out before a potential employer even reads it. Why’s that? It’s because you have to be very careful with pronoun choice. Many will start their cover letter by saying “Dear Sir” because its a habit. If the hiring manager is a women it is possible that you may offend her and she might toss your resume out. It’s ideal that you get the hiring managers name. This shows that you took a little time to do a little research.

“Your company ranks number one in companies I prefer to join. I admire your mission statement”

In the cover letter it’s alright to go ahead and tell them what you admire about them. This shows them that you’re not just looking for any job, rather you’re passionate about their company and what they have to offer. Also, take the time to read the company’s mission statement and mention a little bit about what strikes you about the company.

“The position strongly appeals to me because”

Follow up with why you want to work for the company. If you go into great detail about why you want a certain position, it shows that you have a passion for the career path you are on. Potential bosses admire someone who knows what job they want to hold. That’s because this shows that an employee will potentially stick with the job for years to come.

“My friend John Doe has worked for your company for the past 5 years and has made me interested because… He has told me all about…”

It’s common knowledge that internal referrals count for a huge number of hires. Therefore, you’ll want to highlight your connections fairly early on. Employers generally trust their employees, especially the good ones, and they take into account their opinions. Often times, employers will ask their employees if they know anyone who is looking for a job.

“I feel that I could help your company grow by”

This is a tricky area when it comes to cover letter writing. It’s one that many shy away from. If you thoroughly do your research on the company, this is one of the key cover letter phrases that will help you land a job. All companies want to be the best. Potential employers will admire someone who isn’t afraid to point out what they’ve been known to do wrong and give examples of how they will help. All you have to do is search for a few challenges that the company is having. Perhaps they’re a restaurant that’s not getting positive reviews on social media? Take a sentence or two to explain specific examples of how you’ll be able to help this. It shows that you’re just what they’re looking for.

“Last year I was tasked with a few challenges. First I was responsible for…”

Show your potential boss that you know how to work well under pressure. Explain to them a few times where you were really in boiling water and how you got out of it. Bosses want tough employees who have proven their worth. This is how you show them that nothing gets you down and that you persevere under pressure.

“I’ve been awarded, recognized, selected for, etc.”

Now is your time to shine! Make sure to talk yourself up in just a few sentences. Mention a few key awards you’ve won or that you were recognized for. This shouldn’t turn into a long paragraph because some of this will be touched upon in your resume. Instead, mention a few proud moments so that you can peek their curiosity and get them interested in meeting you!

“I am the candidate for the job”

This is a short phrase that you can add almost anywhere in your resume. It shows that you’re confident in your abilities. This phrase will please a potential employer because it shows that you’re not afraid to make bold statements about your abilities. It sounds much better than using if and maybe statements.

“I am very excited to learn more about this opportunity and share why I’ll be a great fit”

As you near the end of your cover letter, you’ll want to include a call to action. State to your potential employer that you will be following up with them. A statement like this is great. It’s concrete without being too pushy. Avoid giving an exact date of when you’ll be following up because that may turn a potential employee off from wanting to hire you.

“If I am offered this position, I will be ready to hit the ground running”

Finally, conclude your cover letter by further reiterating that you are serious about landing the job. It’s also okay to include an example here of one thing you’d like to try and contribute to the company.

Conclusion: Key Phrases are Importance

Cover letter writing can be hard but if you include these key phrases, you have a better chance of landing an interview and the job! Cover letters are your chance to get a little bit personal so don’t be afraid to reveal a few details about yourself and your job passions.

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14 common cover letter phrases and what you can use instead

When you’re working on a cover letter, it’s very difficult to keep your writing fresh throughout the whole document.

It’s all too easy to repeat the same word twice across multiple paragraphs without even realizing you’ve done so. And unfortunately, this can be the sort of thing that hiring managers will mark against you — especially in positions that require a strong written ability.

So, we’ve put together this helpful list of words that might appear in your cover letter along with some synonyms to use instead. Let’s transform you from a strong people manager with a strong background in building strong teams into a more well-rounded candidate, eh?

In most situations, there’s likely to be a more suitable way to say ‘eager’. Here are some options for you:

• “I’m eager to hear from you” —> “I look forward to exploring my fit for this role with you”
• “I’m eager to join a company like yours” —> “Joining a company I respect is important to me”
• “I’m a marketing graduate eager to find my first role” —> “I’m a marketing graduate looking to grow as a professional”

On its own there’s nothing wrong with the word ‘excited’, but you shouldn’t be saying it 17 times throughout your document. If that happens, here are some synonyms you can use instead:

• “I’m excited to apply to you” —> “I had to apply as soon as I could”
• “I’m excited to progress my career with you” —> “This would be the next natural step in my career”
• “I’m excited about expanding my skills in the role” —> “This role is an ideal place for me to expand my skills”

3. Experience

It’s very easy to say ‘experience’ too frequently in your cover letter, so try these alternatives to keep things varied:

• “My experience with cloud systems makes me” —> “My expertise in cloud systems makes me”
• “I’m looking to build more experience in marketing” —> “This position would help me become a more complete marketer”
• “I’m experienced with leading teams and setting goals” —> “Working as a team leader at [company name] has made me comfortable managing direct reports and setting goals”
• “I’m a great fit for this role because of my experience in sales” —> “My background as a senior salesperson makes me a natural fit for this role”

4. I am confident

The issue with “I am confident” isn’t that it’s likely to get overused — it’s just not necessary in most cases. Here, we’ll show you:

• “I am confident I have the background needed to succeed in your sales team” —> “I have the background needed to succeed in your sales team”
• “I am confident that my customer service experience will prove vital in the role” —> “My customer service experience will prove vital in the role”

5. I believe

‘I believe’ is the same as ‘I am confident’; you don’t usually need it:

• “I believe I have the background needed to succeed in your sales team” —> “I have the background needed to succeed in your sales team”
• “I believe that my customer service experience will prove vital in the role” —> “My customer service experience will prove vital in the role”

6. I have experience

It’s perfectly fine to start a sentence with ‘I have experience’, just don’t use it in every single one. Use these alternatives instead to avoid sounding like a broken record:

• “I have experience in social media and paid ads” —> “I’m well-versed in social media and paid ads”
• “I have experience in startup companies” —> “I’ve come to thrive in a startup environment”
• “As requested in the job description, I have 2 years of experience in hospitality” —> “I’m a qualified hospitality professional with 2 years of relevant experience”
• “I have experience in similar positions to what you’re hiring for” —> “I’ve previously worked as a [job title] so would pick up the responsibilities quickly”

7. Interest

You might be looking for synonyms of ‘interest’ for a couple of reasons. Either you’re using it too often, or it’s sounding overly formal. We can help with both:

• “I’m writing to express my interest in this position” —> “I’d like to apply to your [job title] position”
• “I’m interested in reading and spending time in nature” —> “I enjoy reading and spending time in nature”
• “My interests include reading and spending time in nature” —> “Outside of work you’ll find me reading or spending time in nature”

According to your cover letter, you love the company you’re applying to, the job itself, and the opportunity to learn. But just how many **things can you love in a job application? Keep your writing fresh with these substitutes:

• “I love what your company does to support its employees” —> “I respect how your company supports its employees”
• “I love to work in a team” —> “I work best when collaborating with others”
• “I love working in a small company because I can see the results of my work” —> “Seeing the results of my work inspires me to keep improving”

9. Opportunity

How can you apply to a job opportunity without constantly saying ‘opportunity’? With these synonyms, of course:

• “I would excel in this opportunity” —> “I would excel in this position”
• “I had to apply to this opportunity” —> “I had to apply to this vacancy”
• “Thank you for the opportunity to join you” —> “Thank you for your consideration”

10. Passion

People can get a bit too passionate with their use of this word — not to mention it’s a weaker choice than some of the alternatives. Shake it up with these contenders:

• “I’m a passionate marketer who’s ready for a new challenge” —> “I’m a dedicated marketer who’s ready for a new challenge”
• “I have a passion for helping others through my work” —> “Helping others through my work energizes me”
• “I have a passion for deploying quality-of-life improvements” —> “I find deploying quality-of-life improvements to be immensely satisfying”

If you’re skilled in everything, doesn’t that dilute the word’s meaning? Here are some other ways to talk about your skills:

• “I have skills in paid marketing and social media” —> “Paid marketing and social media are my top strengths”
• “I’m skilled in Photoshop” —> “I’m an expert in Photoshop”
• “I’m a skilled people manager” —> “I’m a capable people manager”

The same goes for ‘strong’. If everything is a strength of yours, then the hiring manager is going to question how much weight that word holds with you:

• “I’m a strong marketer” —> “I’m an exceptional marketer”
• “I have strong knowledge of Premiere and other video editing software” —> “I have in-depth knowledge of Premiere and other video editing software”
• “I would be a strong addition to your team” —> “I would be an immediately-contributing member of your team”

13. To whom it may concern

Unless you’re applying in an exceptionally formal industry, then it’s time to ditch ‘To whom it may concern’. If you know the name of the hiring manager, then address your cover letter to them directly. If you don’t know their name, there are still plenty of alternatives:

• Dear hiring manager

14. Yours sincerely

Here’s another cover letter phrase that’s outdated. Unless you’re applying in a formal industry, then end your cover letter with a more modern sign off, like:

• All the best
• Best wishes
• Kind regards

If you’ve found the synonym you were looking for but still need help with your cover letter, we have some other resources to guide you:

💡 Full cover letter guide

🎓 Writing a cover letter for an internship

All that’s left to say is the very best of luck with your application! We’re all rooting for you here.

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