elderly care business plan template

Senior Day Care Business Plan Template

Written by Dave Lavinsky

Senior / Adult Day Care Center Business Plan Template

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their adult day care businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a senior day care business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Senior Day Care Business Plan?

A business plan provides a snapshot of your adult daycare business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Adult Day Care Center

If you’re looking to start an elderly day care business or grow your existing elderly day care business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your adult daycare business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Senior Day Care Businesses

With regards to funding, the main sources of funding for an senior day care business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for elderly daycare businesses.

Finish Your Business Plan Today!

How to write a business plan for a senior / adult day care center.

If you want to start an adult day care business or expand your current one, you need a business plan. Below we detail what you should include in each section of your business plan for a senior day care center:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of adult / senior day care business you are operating and its status. For example, are you a startup, do you have an elderly daycare business that you would like to grow, or are you operating a chain of elderly daycare businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the elderly daycare industry. Discuss the type of elderly daycare business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of senior day care business you are operating.

For example, you might operate one of the following types of adult day care businesses:

• Social model : this type of business provides supervision and socialization through activities such as discussion groups, arts and crafts, games and dancing, or memory stimulation exercises.
• Medical model: this type of business serves individuals with medical problems (including dementia) who may require monitoring, nursing care, social work, occupational therapy, physical therapy, nutritional counseling or recreational therapy.
• Combination model: this type of daycare uses a combination of the social and medical model to provide supervision and socialization through therapeutic group activities, as well as medical services such as monitoring, nursing care, social work, and a range of therapies.

In addition to explaining the type of adult day care business you will operate, the Company Analysis section needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the elderly daycare industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the elderly daycare industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your adult day care business plan:

• How big is the elderly daycare industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your adult day care business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: adults with self-care difficulties, adults with Alzheimer’s or other forms of dementia, adults with hearing and/or vision difficulties, and adults with ambulatory difficulties.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of elderly daycare business you operate. Clearly, families of adults with Alzheimer’s would respond to different marketing promotions than families of adults with ambulatory difficulties, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most elderly daycare businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Elderly Daycare Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other senior / adult day care centers.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes senior living providers, home healthcare agencies, retirement communities, and convalescent centers.

With regards to direct competition, you want to describe the other elderly daycare businesses with which you compete. Most likely, your direct competitors will be elderly daycare businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in caring for individuals with specific disabilities / diseases?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider variety of activities?
• Will your daycare offer extra services, such as transportation?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an adult day care business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of elderly daycare company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to supervision and group activities, will your daycare offer occupational and speech therapy, or other rehabilitation therapies?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the adult day care service you offer and the prices.

Place : Place refers to the location of your elderly daycare company. Document your location and mention how the location will impact your success. For example, is your elderly daycare business located near a hospital, or in a residential district? Will you also provide transportation to your daycare? In this section, discuss how your location will provide easy accessibility to your clients.

Promotions : The final part of your elderly daycare marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your elderly daycare business, including marketing, planning and executing activities, overseeing therapies, maintaining licensing requirements, and providing care for customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th family, or when you hope to reach $X in revenue. It could also be when you expect to open an elderly daycare business in a new location.  

Management Team

To demonstrate your elderly daycare business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing elderly daycare businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in nursing care or rehabilitation, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you provide care for 10 individuals per day, or 20? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your elderly daycare business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an elderly daycare business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your location lease, or an overview of all therapies offered at your facility.  

Putting together a business plan for your elderly daycare business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert senior daycare business plan; download it to PDF to show banks and investors. You will really understand the elderly daycare industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful elderly daycare business.  

Elderly Daycare Business Plan FAQs

What is the easiest way to complete my elderly daycare business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Elderly Daycare Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of elderly daycare business you are operating and the status; for example, are you a startup, do you have an elderly daycare business that you would like to grow, or are you operating a chain of elderly daycare businesses?

Don’t you wish there was a faster, easier way to finish your Elderly Daycare business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Senior Home Care Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Home Healthcare for Seniors

Are you about starting a senior home care center ? If YES, here is a complete sample senior home care business plan template & feasibility report you can use for FREE .

Taking care of senior citizens in the United States, Canada and in most developed countries of the world is indeed brisk business.

As people grow old, they ensure that they put plans in place that will make them live the rest of their life with fully support from professionals who are trained to take care of elderly people.

Taking care of senior citizens involves, housing them and helping them handle basic day to day task like bathing, taking their drugs, exercising, cleaning them up amongst other tasks.

There are people that are gifted with the ability to take care of senior citizens. If you thing that you have flair for taking care of the elderly, then you should consider starting a senior care home in your city.

A Sample Senior Home Care Business Plan Template

1. industry overview.

Operators in the industry senior care franchise industry largely provide residential and personal-care services for elderly individuals (senior citizens) who are unable to fully care for themselves due to old age or one form of age related disability.

Demographic trends have supported growing demand for residential senior care franchises, and the industry has experienced strong growth over the last half a decade.

This growth is expected to improve, driven by an improving economic environment and the continued aging of the population, which will expand the industry’s markets.

The law in the united states and in some countries states that before a senior care facility can commence operations, there should be at least six residents and at least one trained caregiver there 24 hours a day and 7 days a week.

So also, a standard senior care facility is expected to have a house manager, night manager, weekend activity coordinator, and 2 or more caregivers depending on the size of the facility.

The Residential Senior Care Franchises Industry is indeed a very large industry and pretty much thriving in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 1,467 licensed and registered Senior Care Facilities scattered all across the United States responsible for employing about 106,609 employees and the industry rakes in a whooping sum of $3bn annually with an annual growth rate projected at 11.7 percent between 2011 and 2016.

Beehive Homes can comfortably boast to won the greater percentage of the available market in this industry. A recent report published by IBISWORLD shows that the Residential Senior Care Franchises industry has boomed during the five years to 2015, driven by the aging population and a growing need for dementia care.

The report further stated that, the industry, which provides residential and personal-care services for elderly individuals who are unable to fully care for themselves, has been increasingly orienting itself toward the provision of dementia care as the population continues to age; this can include medical and social assistance with the activities of daily living, such as bathing, eating and dressing.

Although franchises that primarily provide inpatient nursing and rehabilitation services are excluded from this industry, many facilities provide some nursing care and other medical supervision.

Over and above, the senior care line of business in developed countries is still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market; the aging population and those who can’t take care of themselves.

2. Executive Summary

Mary &Joseph® Senior Care Home, LLC is a standard and licensed senior care facility that will be located in the heart of Montgomery – Alabama in a neatly renovated and secured spacious housing facility.

Our senior care facility is specifically designed and equipped with the needed accommodation facilities / gadgets to give comfort and security to all our residence irrespective of the religious affiliations, their race, and health condition.

We are set to take care of senior citizens who can’t take care of themselves. Mary & Joseph® Senior Care Home, LLC is a family owned and managed business that believe in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the hospitality industry by establishing our own senior care facility (assisted living facility business).

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of residents that will make our facility fully occupied year in year out.

Despite the fact that we are a senior care facility, we are going to be a health conscious and customer-centric with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be able to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Our accommodation facility will be decorated in an exquisite and elegant facade, so much so that it will be a conspicuous edifice in the city where it is located. Mary & Joseph® Senior Care Home, LLC will provide a conducive home for our residents.

We will engage in services that will help residents in our facility complete daily basic and simple tasks, such as taking medication or bathing, making dinners, having conversations, making appointments, and getting to work or a day service, budget their personal allowance, select photos for their room or album, meet neighbors and “carry out civic duties,” go grocery shopping, eat in restaurants, make emergency calls or inquiries, and exercise regularly amongst other activities.

Mary & Joseph® Senior Care Home, LLC will be equipped with everything that will make life comfortable for the elderly – senior citizens.

We will as build a fitness room and library et al. We will also install a free Wi-Fi that will enable our residents and guests surf the internet with their laptop in the room free of charge, and there will be wireless access in all the public area within the lodging facility.

Mary & Joseph® Senior Care Home, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Mary & Joseph® Senior Care Home, LLC is a family business that is owned and managed by Cloe Hayward and her immediate family members.

Mrs. Cloe Hayward is a licensed non – medical home care administrator and social health worker with well over 10 years of hands on experience working for leading brand in the industry.

She has a Master’s Degree in Public Health and she is truly passionate when it comes to taking care of the aging population and people with one form of disability or the other.

3. Our Products and Services

Mary & Joseph® Senior Care Home, LLC is set to operate a standard senior care facility in Montgomery – Alabama. The fact that we want to become a force to reckon with in the Senior Care Facility industry means that we will provide our resident a conducive and highly secured accommodation.

In all that we do, we will ensure that our residents are satisfied and are willing to recommend our facility to their family members and friends.

We are in the senior care business to deliver excellent services and to make profits and we are willing to go the extra mile within the law of the United States to achieve our business goals, aims and objectives. Mary & Joseph® Senior Care Home, LLC will provide the following services to her clients;

• Alzheimer’s disease and dementia care
• Respite care
• End-of-life care
• Interactive care and other services
• Providing room and board
• Nursing and other supervision
• Assistance in daily living
• Housekeeping services

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to senior care facility in the whole of Alabama and also to be amongst the top 10 senior care facilities in the United States of America within the first 10 years of establishing the business.
• Our mission is to build a senior care facility that will meet and surpass the needs of all the residents of our facility; we want build a profitable and successfully business brand that in the nearest future will sell franchise all across the United States and Canada.

Our Business Structure

Mary & Joseph® Senior Care Home, LLC is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals (non – medical home care administrator, nurse’s aides, medication management counselors, county aging worker, rehabilitation counselors, and home caregivers) to man various job positions in our organization.

We are quite aware of the rules and regulations governing the senior care facility industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization. We hope to leverage on their expertise to build our business brand to be well accepted in Minnesota and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but homely, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at Mary & Joseph® Senior Care Home, LLC;

• Chief Executive Officer
• Facility Administrator (Human Resources and Admin Manager)

Nurse’s Aides

• Home Caregivers /County Aging Workers
• Sales and Marketing Executive
• Accounting Officer
• Security Officer

5. Job Roles and Responsibilities

Chief Executive Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board.

Facility Administrator (Admin and HR Manager)

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Design job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily home activities.
• Responsible for managing our residents (senior citizens) in their various houses
• Handles personal injury case management
• Responsible for offering home medication management services.

Marketing and Sales Executive

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Mary & Joseph® Senior Care Home, LLC in strategic meetings
• Helps to increase sales and growth for Mary & Joseph® Senior Care Home, LLC.

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Mary & Joseph® Senior Care Home, LLC
• Serves as internal auditor for Mary & Joseph® Senior Care Home, LLC.

Security Officers

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours’ basis
• Submits security reports weekly
• Any other duty as assigned by the facility administrator
• Responsible for cleaning the facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Assists our residents when they need to take their bath and carry out other household tasks
• Cleans both the interior and exterior of the facility
• Handles any other duty as assigned by the facility manager

6. SWOT Analysis

Mary & Joseph® Senior Care Home, LLC is set to become one of the leading senior care facilities in Montgomery – Alabama which is why we are willing to take our time to cross every ‘T’ and dot every ‘I’ as it relates to our business. We want our senior care facility to be the number one choice of all senior residents of Montgomery and other cities in Alabama.

We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process as it relates to setting up a business.

Even though our Chief Executive Officer (owner) has a robust experience in social work and taking care of people with disability and the aging population, we still went ahead to hire the services of business consultants that are specialized in setting up new businesses to help our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the senior care facility industry.

This is the summary of the SWOT analysis that was conducted for Mary & Joseph® Senior Care Home, LLC;

Our strength lies in the fact that we have a team of well qualified professionals manning various job positions in our organization. As a matter of fact, they are some of the best hands in the whole of Montgomery – Alabama and they are professionals who have what it takes to grow business from scratch to profitability in record time.

Our location, the Business model we will be operating on, well equipped facility and our excellent customer service culture will definitely count as a strong strength for us.

Mary & Joseph® Senior Care Home, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the highly – experienced hands in the senior care facility industry.

• Opportunities:

The opportunities that are available to senior care facilities are unlimited considering the fact that we have growing aging population in the United States and we are going to position our business to make the best out of the opportunities that will be available to us in Montgomery – Alabama.

Just like any other business, one of the major threats that we are likely going to face are economic downturn and unfavorable government policies . It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new and bigger / well established senior care facility, non – medical home care facility or group home facility brand in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Because of the essential nature of services provided by businesses such as senior care homes, non – medical home care facilities and group homes et al, the industry was able to grow even in the face of economic stagnation. In addition, the continued growth of the aging population and people with one form of disability or the other has stimulated demand for industry services.

Since the aging population is more prone to injury and illness, and therefore requires more assistance with daily activities, the larger share of senior adults has propelled demand for senior care homes, non – medical home care facilities and of course nursing care facilities . Despite favorable demographic trends, unsatisfactory government funding has hindered industry growth.

The trend in the industry is that, players in the industry are now flexible enough to adjust their services and facilities to attract more knowledgeable and educated residents by incorporating more technology and adapting to new markets. It is now trendier to find senior care facilities with internet facility and Wi-Fi et al.

Another trend in the industry is that, in other to make senior care facility, non – medical home care facilities and group home facilities more affordable for low income individuals, many states in the United States of America are enacting changes to the portion of Medicaid which can be applied to senior care facilities and group Home Facilities.

Before now, only individuals living in nursing homes were typically provided Medicaid assistance, but in recent time, there are now a growing number of states that have recognized the importance of offering Medicaid dollars to senior citizens living in senior care facilities.

No doubt the Senior Care Facility industry will continue to grow and become more profitable because the aging baby-boomer generation in Unites States is expected to drive increasing demand for these specialized services and care for the elderly.

8. Our Target Market

Mary & Joseph® Senior Care Home, LLC is in business to service the aging population / senior citizens in Montgomery – Alabama and other cities in Alabama. We will ensure that we target both self – paying customers (who do not have Medicaid cover), and those who have Medicaid cover.

Generally, those who need the services of non-medical home care facilities are the aging population, people with one form of disabilities or the other and perhaps those who need daily help.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the senior care facility industry in the United States. Our employees are well – trained to effectively service our customers and give them value for their monies.

Our customers can be categorized into the following;

• The aging population / senior citizens
• The aged who might suffer from severe joint pains and every other age categories that fall under the conditions listed by the physician as people who do not necessarily need the services health workers to survive or carry out their daily task.

Our competitive advantage

Aside from the competitions that exist amongst players in the senior care facility line of business, they also compete against other home healthcare services providers such as non – medical home care facilities, assisted living facilities and nursing homes et al.

To be highly competitive in the senior care facility industry means that you should be able to secure a conducive and secured facility, deliver consistent quality service and should be able to meet the expectations of the children / family members paying for their loved elderly parents and senior citizens with disabilities in your facility.

Mary & Joseph® Senior Care Home, LLC is coming into the market well prepared to favorably compete in the industry. Our facility is well positioned (centrally positioned) and visible, we have good security and the right ambience for elderly people and senior citizens with one form of disability or the other.

Our employees are well groomed in all aspect of senior care facility services and all our employees are trained to provide customized customer service to all our residents. Our services will be carried out by highly trained professional nurse’s aides, county aging workers and home caregivers who know what it takes to give our highly – esteemed residents value for their money.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups senior care facility business and other related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mary & Joseph® Senior Care Home, LLC will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry.

We will generate income by providing a conducive home for our residents (senior citizens); we will engage in services that will help our residents complete daily basic and simple tasks, such as taking medication or bathing, making dinners, having conversations, making appointments, and getting to work or a day service, budget their personal allowance, select photos for their room or album, meet neighbors and “carry out civic duties,” go grocery shopping, eat in restaurants, make emergency calls or inquiries, and exercise regularly amongst other activities.

These are the services we will offer to generate income for the business;

10. Sales Forecast

One thing is certain, there would always be elderly people and senior citizens with one form of disability or the other who would need the services of senior care facility.

We are well positioned to take on the available market in Montgomery – Alabama and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our senior care facility business and our residents’ base.

We have been able to critically examine the senior scare facility services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Montgomery – Alabama.

Below are the sales projection for Mary & Joseph® Senior Care Home, LLC, it is based on the location of our business and of course the wide range of related services that we will be offering;

• First Fiscal Year-: $100,000 (From Self – Pay Clients); $250,000 (From Medicaid Covers)
• Second Fiscal Year-: $250,000 (From Self – Pay Clients); $500,000 (From Medicaid Covers)
• Third Fiscal Year-: $500,000 (From Self – Pay Clients); $1,500,000 (From Medicaid Cover)

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Mary & Joseph® Senior Care Home, LLC will be based on generating long-term personalized relationships with our residents. In order to achieve that, we will ensure that we offer top notch all – round senior care facility services at affordable prices compare to what is obtainable in Montgomery – Alabama and other state in the US.

All our employees will be well trained and equipped to provide excellent and knowledgeable services as it relates to our business offerings. We know that if we are consistent with offering high quality senior care service delivery and excellent customer service, we will increase the number of our residents by more than 25 percent for the first year and then more than 40 percent in subsequent years.

Before choosing a location for Mary & Joseph® Senior Care Home, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residents of Montgomery and other cities in Alabama. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the senior care facility industry to help us develop

In summary, Mary & Joseph® Senior Care Home, LLC will adopt the following sales and marketing approach to win customers over;

• Introduce our business by sending introductory letters to residents, clubs for elderly and senior citizens with disability and other stake holders in Montgomery – Alabama
• Advertise our business in community based newspapers, local TV and local radio stations
• List our business on yellow pages’ ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals)
• Enter into business partnership with hospitals, government agencies and health insurance companies to canvas for clients via referrals.
• Attend healthcare related exhibitions / expos to market our services.

11. Publicity and Advertising Strategy

We are in the senior care facility business to become one of the market leaders and also to

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs that appeals to the aging population and senior citizens with disability
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Montgomery – Alabama
• Engage in road show from time to time in location with growing aging population and senior citizens with disability
• Distribute our fliers and handbills in target areas with high concentration of aging population and senior citizens with disabilities
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Mary & Joseph® Senior Care Home, LLC will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in the United States of America.

On the average, senior care facilities and group home facility service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment.

In view of that, it is easier for senior care service providers to bill their clients based in their discretions. Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal residents especially when they refer clients to us.

• Payment Options

The payment policy adopted by Mary & Joseph® Senior Care Home, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mary & Joseph® Senior Care Home, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

If you are looking towards starting a senior care facility business, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard residential facility big enough to accommodate the number of people you plan accommodating per time, you will also need money to acquire supplies and to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay take of the daily running cost and overhead.

The items listed below are the basics that we would need when starting our senior care facility business in the United States;

• The total fee for registering the business in the United States – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses for the grand opening of Mary & Joseph® Senior Care Home, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Consultant – $2,500.
• The cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• The cost for leasing a standard and secured facility in Montgomery – Alabama for 2 years – $250,000
• The cost for facility remodeling – $50,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits – ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory (stocking with a wide range of products such as toiletries, food stuffs and drugs et al) – $50,000
• Cost for the purchase of storage hardware (bins, rack, shelves,) – $3,720
• The cost for the purchase of furniture and gadgets (Beds, Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
• The cost of Launching our official website: $700
• Miscellaneous: $10,000

We would need an estimate of $750,000 to successfully set up our senior care facility in Montgomery – Alabama. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Fund / Startup Capital for Mary & Joseph® Senior Care Home, LLC

Mary & Joseph® Senior Care Home, LLC is a family business that is solely owned and financed by Mrs. Cole Hayward and her immediate family members. We do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Mary & Joseph® Senior Care Home; LLC intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 ( Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $550,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mary & Joseph® Senior Care Home, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our senior care services a little bit cheaper than what is obtainable in the industry and we are well prepared to survive on lower profit margin for a while.

Mary & Joseph® Senior Care Home, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of Medical Equipment and vans et al: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with clubs for the elderly, hospitals, government agencies and health insurance companies in the United States of America: In Progress

Related Posts:

• Home Healthcare Agency Business Plan [Sample Template]
• Non-Medical Home Care Business Plan [Sample Template]
• How Much Do Home Healthcare Agencies Make Yearly? [Profit Margin]
• How Much Do Non-Medical Home Care Businesses Make Yearly?
• 10 Best Non-Medical Home Care Software

Geriatric Care Management Business Plan Template & Guidebook

As the population of senior citizens continues to grow, so too has the need for Geriatric Care Management services. With so much riding on the success of your business plan, you can’t afford to take risks with a template that won’t deliver results. Introducing The #1 Geriatric Care Management Business Plan Template & Guidebook – the only template and guidebook that provides you with the tools you need to create a powerful, comprehensive business plan and ensure success for your Geriatric Care Management practice.

Get worry-free services and support to launch your business starting at $0 plus state fees.

How to Write a Geriatric Care Management Business Plan in 7 Steps:

1. describe the purpose of your geriatric care management business..

The first step to writing your business plan is to describe the purpose of your geriatric care management business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a geriatric care management business:

Our mission at Geriatric Care Management is to provide comprehensive, compassionate, and professional care services that empower our older adult clients to maximize their independence, quality of life, and well-being while keeping families informed and included.

2. Products & Services Offered by Your Geriatric Care Management Business.

The next step is to outline your products and services for your geriatric care management business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your geriatric care management business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your geriatric care management business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your geriatric care management business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a geriatric care management business?

• Computer with Internet access
• Business telephone line and answering service
• Accounting software
• Office space, furniture, and filing systems
• Business cards and other marketing materials
• Licensing or certification, if required by the state or jurisdiction where you'll be doing business
• Insurance to protect you from legal liability
• Contacts with health care professionals who can refer clients to you
• Access to community resources that might be beneficial to clients and caregivers, including local government services, volunteer organizations, and appropriate financial resources.

5. Management & Organization of Your Geriatric Care Management Business.

The second part of your geriatric care management business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your geriatric care management business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Geriatric Care Management Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a geriatric care management business varies based on many different variables, but below are a few different types of startup costs for a geriatric care management business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your geriatric care management business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your geriatric care management business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your geriatric care management business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Geriatric Care Management Business Plans:

Why do you need a business plan for a geriatric care management business.

A business plan for a geriatric care management business is important as it provides an overview of the business, sets out clear objectives and goals, and outlines potential strategies for success. It also helps identify any potential risks or pitfalls of the business and allows an entrepreneur to prepare for and plan for these. Additionally, potential investors can use a business plan to get an understanding of the viability of the business and make decisions about whether or not to invest.

Who should you ask for help with your geriatric care management business plan?

You should ask an experienced business consultant, lawyer or accountant for help with your geriatric care management business plan. You could also ask a geriatric care manager or financial adviser who has experience developing business plans in the care management field.

Can you write a geriatric care management business plan yourself?

Writing a business plan is a complex and lengthy task. Depending on the size and scope of your geriatric care management business, it could take several days to weeks to complete. It would be best to consult with an expert in the field to ensure all aspects of your business are properly addressed, such as finances, market analysis, operations, and marketing.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

ZenBusinessPlans

Home » Sample Business Plans » Healthcare

A Sample Elderly Group Home Business Plan Template

An elderly group home is a facility or business that provides a comfortable living environment that is restricted in the kind of care they provide. This means that an elderly group home does not provide the high level of care provided at nursing homes, but they give elderly people the option to live among peers.

It is also important to state that personal care is not done at an elderly group home, as residents are expected to manage their personal care. Available statistics show that there are now about 7,629 group homes (elderly group homes inclusive) in the United States as of 2022, an increase of 1 percent from 2020.

The data also shows that California has 754 group homes (elderly group homes inclusive), Florida has 296 group homes (elderly group homes inclusive) and New York has 284 group homes (elderly group homes inclusive). These are the States with the greatest number of group homes (elderly group homes inclusive) in the United States of America.

Steps on How to Write an Elderly Group Home Business Plan

1. executive summary.

Age Gracefully® Elderly Group Home, Inc. is an elderly group home that will be based in La Paz, Arizona. The elderly people in our group home will reside in a family-like setting with trained staff and effective social and bonding programs.

We will house between 10 to 20 elderly people per time and they will enjoy full use of our community resources, including health care, social, and recreational opportunities. Rev. Sis. Dorothy Linus is the founder and CEO of Age Gracefully® Elderly Group Home, Inc.

Company Profile

A. our services.

Age Gracefully® Elderly Group Home, Inc. will provide a wide range of services that revolves around providing therapy, 24-hour supervision, and support to elderly people in a home-like setting. The facility will allow our residents to bond with other old people and live the rest of their lives happy and fulfilled.

b. Nature of the Business

Our Group Home facility will operate as a nonprofit organization. We will source finance from donor organizations, private individuals, and relevant government agencies. But in some cases, we will charge residents or their family members for the services rendered howbeit, we are designed not to make profits but to keep the organization going.

c. The Industry

Age Gracefully® Elderly Group Home, Inc. will operate under the senior care and group homes industry.

d. Mission Statement

Our mission is to provide safe and secured elderly group home facilities and services geared towards taking care of old people and making them live as though they are still living with their family members.

e. Vision Statement

Our vision of establishing our elderly group home is to give elderly people all the support and care they need so as not to miss their families.

f. Our Tagline (Slogan)

Age Gracefully® Elderly Group Home, Inc. – Maximizing Life for The Elderly!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Age Gracefully® Elderly Group Home, Inc. will be formed as a nonprofit corporation at the state level and we will apply for 501(c)(3) tax exemption at the federal level.

h. Our Organizational Structure

• Head of Group Home (President)
• House Manager (Administrator)
• Nurse’s Aides
• Caregivers/Social Worker
• Account Officer
• Front Desk Officer
• Security Guards

i. Ownership/Shareholder Structure and Board Members

• Sis. Dorothy Linus (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
• Rev Fr. Romanus Marcus (Board Member) 19 Percent Shares
• John Bosco (Board Member) 10 Percent Shares
• Aaron Barosh (Board Member) 10 Percent Shares
• Anne Mayfield (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for an elderly group home facility
• Highly Experienced and Qualified Employees and Management
• Access to Pool of Donor Organizations
• Highly Secured and Clean Facility
• Highly structured programs

b. Weakness

• Inability to initially manage the organization without the support of donations and grants
• Financial Limitations
• Operating from a leased facility
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• The aging population in the United States is growing hence providing opportunities for elderly group home
• Government funding for Medicare and Medicaid is anticipated to increase
• The group homes industry is projected to reverse its decline trend and increase in the coming years.
• A pool of finance from donor organizations, individuals, and relevant government agencies et al.

i. How Big is the Industry?

The senior care and group homes industry that elderly group home is a subset of is worth over $8 billion in the United States and there are about 9,623 licensed and registered senior care and Group Homes with a workforce of about 124,872 scattered all across the United States.

ii. Is the Industry Growing or Declining?

Available statistics point to the fact that the industry is presently not growing and revenue for the industry has been adjusted from an increase to a decline of 8.1 percent in 2020 due to declining federal funding and donations. Since many operators are nonprofit, elderly group homes rely on federal funding and private donations. Since unemployment and consumer spending is anticipated to decline in 2020, leading to fewer donations, profit is set to decline.

Please note that in the coming year (2022), revenue for the industry is anticipated to decline slightly, but as the economy recovers and COVID-19 cases drop in line with the nationwide vaccination rollout, industry revenue will likely increase.

iii. What are the Future Trends in the Industry

The senior care and group homes industry is changing, and players in the industry are improvising. No doubt, technology, and customized software will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no niche ideas when it comes to the elderly group home business. This is because elderly care group home is a niche idea in the senior care and group homes industry.

v. Can You Sell a Franchise of your Business in the Future?

Age Gracefully® Elderly Group Home Facility, Inc. has plans to sell franchise in the nearest future and we will target major cities with growing numbers of elderly people in the United States of America.

• Lack of support from stakeholders and the government
• Unfavorable government policy and regulations.
• Community resistance (may not want such facility to be located in their community)
• Liability problems
• The arrival of competitors within our market space.

i. Who are the Major Competitors?

• Brookdale Senior Living
• Life Care Services
• Holiday Retirement
• Five Star Senior Living
• Sunrise Senior Living
• Erickson Living
• Atria Senior Living
• Senior Lifestyle
• Emerald City Senior Living
• Luxury Assisted Living
• Cloverland Park Senior Living
• Harbour Pointe Senior Living

ii. Is There a Franchise for Group Home? 

No, there is no known elderly group home franchise currently.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Group Homes?

Yes, there are county and state regulations or zoning laws for Group Homes. The law in the United States states that before a non-medical home care facility such as an elderly group home can commence operations, there should be at least six residents and at least one trained caregiver there 24 hours a day and 7 days a week.

So also, a standard elderly group home is expected to have a house manager, night manager, weekend activity coordinator, and 2 or more caregivers depending on the size of the facility.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market is the elderly people from age 65 and above.

ii. Level of Educational

We don’t have any restriction on the level of education of those we will accommodate in our elderly group home.

iii. Income Level

We don’t have any cap on the income level of those we will accommodate in our elderly group home. Besides, most people who are admitted to group homes have no source of income.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will welcome to our elderly group home.

v. Language

There is no restriction when it comes to the language spoken by the people we will welcome to our group home, but we will prefer people that speak English or Spanish.

vi. Geographical Location

Anybody from any geographical location will be welcomed in our elderly group home.

vii. Lifestyle

Age Gracefully® Elderly Group Home, Inc. will not restrict any elderly person from accessing our facility based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch The Attention of Elderly People.
• Tap Into Text Marketing.
• Share Events in Local Groups and Pages.
• Turn Social Media Channels Into a Resource
• Develop Business Directory Profiles
• Build Relationships With Other Nonprofits and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral, radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our housemates.
• Create an efficient content marketing strategy.
• Create a community for our donors and volunteers.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Age Gracefully® Elderly Group Home, Inc. will make sure it covers upkeep, medications, and full rehab package for each elderly person. In all our pricing strategy will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, religious organizations, nonprofit organizations, and charity to help refer elderly people to us.

Age Gracefully® Elderly Group Home, Inc. will also leverage the 4 Ps of marketing which are the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced.

b. Inventory Strategy

The fact that we will need toiletries, medications, beddings, and foodstuffs means that Age Gracefully® Elderly Group Home Facility, Inc. will operate an inventory strategy for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Age Gracefully® Elderly Group Home, Inc. will make available to her donors and contributors;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Age Gracefully® Elderly Group Home, Inc., we offer services, and the nature of services we offer does not accommodate return policy, but we will guarantee our housemates that they will be comfortable if they follow our program.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to our housemates and donors, it will help us to first understand their needs, experiences, and pain points.

We will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting grants and fundraising strategies that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at an Elderly Group Home?

• The facility is open for the day
• The facility is cleaned and prepared for the day’s activities
• Housemates are welcomed and prepped for the day
• Housemates are provided with programs that will help them to socialize and bond with other housemates.
• House chores are carried out at different intervals during the day
• Administrative works are done
• The facility is closed for the day and housemates go back to their rooms to get it arranged and then go to bed.

b. Production Process (If Any)

There is no production process when it comes to an elderly group home business.

c. Service Procedure (If Any)

There is no service procedure when it comes to an elderly group home business.

d. The Supply Chain

Age Gracefully® Elderly Group Home Facility, Inc. will rely on social workers, counselors, religious organizations, and government agencies in our city to refer elderly people to us. So also, we have been able to establish business relationships with wholesale suppliers of beddings, toiletries, medications, and foodstuffs et al.

e. Sources of Income

Age Gracefully® Elderly Group Home, Inc. make money from;

• Contributions for partners and donors
• Grants from government agencies and charity organizations
• Community support.

The cost to live in our group home varies and it will range from about $100 to over $2,000 per month.

Financial Plan

A. amount needed to start our elderly group home.

Age Gracefully® Elderly Group Home, Inc. would need an estimate of $450,000 to successfully set up our elderly group home in the United States of America. Please note that this amount includes the salaries of all staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $200,000.
• Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• Start-up inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $80,000
• Website: $600
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Age Gracefully® Elderly Group Home, Inc. will not build a new facility for our elderly group home; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Group Home?

• Cost of stocking up supplies such as medications, toiletries, beddings et al
• Cost of food supplies
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Salaries of employees

e. What is the Average Salary of your Staff? List the Job Position and their proposed salary based on industry rate and your startup capital

• Head of Group Home (President) – $45,000 Per Annum
• House Manager (Administrator) – $36,034 Per Annum
• Nurse’s Aides – $29,660 Per Annum
• Caregivers/Rehab Counselors – $32,878 Per Annum
• Fundraiser – $36,500 Per Annum and based on target
• Account Officer – $35,000 Per Annum
• Front Desk Officer – $28,000 Per Annum
• Cleaners – $22,000 Per Annum
• Security Guard – $22,000 Per Annum

f. How Do You Get Funding to Start an Elderly Group Home

• Raise money from personal savings and sale of personal stocks and properties
• Apply for a loan from your bank/banks
• Apply for business grants and seed funding from, government and donor organizations
• Source for soft loans from family members and friends.

Financial Projection

A. how much should you charge for your service.

At Age Gracefully® Elderly Group Home Inc. it is important to note that we will make our facility free of charge since we hope to attract enough grants and funds from donors.

b. Sales Forecast?

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $450,000

c. Estimated Profit You Will Make a Year?

Age Gracefully® Elderly Group Home, Inc. will operate as a nonprofit organization.

d. Profit Margin of an Elderly Group Home 

Age Gracefully® Elderly Group Home, Inc. is designed not to make profits hence we don’t have a profit margin for our services.

Growth Plan

A. how do you intend to grow and expand.

Age Gracefully® Elderly Group Home Facility, Inc. will grow by first opening other outlets in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why? (Geographical locations)

Age Gracefully® Elderly Group Home, Inc. plans to expand to first to Sumter – Florida and then to Liliano – Texas, Lancaster – Virginia, Alcona – Michigan, and Catron – New Mexico.

The reason we intend to expand to these geographic locations is that available statistics show that they have the highest number of elderly people in the United States. According to Pew Research, 115,350 elderly people live in Sumter – Florida and that is about 52.9 percent of the population of the county.

The founder of Age Gracefully® Elderly Group Home Inc. plans to exit the business via merger and acquisition. We intend to merge with an international charity organization that has a world spread so that the management of the organization can be placed under a trusted hand when the founder retires.

The goal of combining two or more charitable organizations that are into senior care is to try and achieve synergy – where the whole (the new organization) is greater than the sum of its parts (the former two separate entities).

More on Healthcare

How to Start an Elderly Care Business

Elderly care facilities serve an ongoing need for care in our society. As the life expectancy age continues to rise, the need for elderly care continues to grow. Few individuals are able to spend their final years caring for themselves alone at home. Rather than struggling and getting frustrated, many seniors and their families turn to retirement communities to make the last years of life some of the best.

These communities may be as complex or simple as the owner chooses. Some may specialize in providing complicated care routines, while others are designed to feel like a home. Regardless, the owner of this community must have qualified and trained staff to care for the customers who call the retirement community their home.

Learn how to start your own Elderly Care Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start an Elderly Care Business by following these 10 steps:

• Plan your Elderly Care Business
• Form your Elderly Care Business into a Legal Entity
• Register your Elderly Care Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Elderly Care Business
• Get the Necessary Permits & Licenses for your Elderly Care Business
• Get Elderly Care Business Insurance
• Define your Elderly Care Business Brand
• Create your Elderly Care Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your Elderly Care Business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is very important. Read our detailed guide on how to name your business . We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

Want some help naming your Elderly Care Business?

Business name generator, what are the costs involved in opening an elderly care business.

Some of the initial costs include real estate, state licensing, marketing collateral, and staffing. Additional medical equipment may be required, depending on the level of care the community is designed to provide. Furthermore, compliance with the Americans with Disabilities Act (ADA) is absolutely required.

What are the ongoing expenses for an Elderly Care Business?

The largest ongoing expenses will involve food for the residents and salaries for the staff. A large staff will be required in order to provide the around-the-clock care that is required for residents. In order to retain the best employees, competitive compensation is needed. Aside from these expenses, utilities, building maintenance, and any required licenses or certifications will also be ongoing costs.

Who is the target market?

The target market will include families of senior citizens and medical care providers. Families will know if/when it is time to put their elderly family member in a care home. Medical care providers can provide options to family members when it becomes obvious that an elderly patient can no longer care for themselves.

How does an Elderly Care Business make money?

A retirement community makes money by filling rooms with senior citizens. Either the seniors themselves or their families will coordinate monthly or annual payments. Some payments may also be collected through insurance companies.

The monthly charge for staying at an elderly care home will depend on the level of care needed. A range from $1,200 to $3,000 per month is average. This price is all-inclusive, which means it covers medications, care, housing, food, bathing, 24/7 medical care, and other personal needs.

How much profit can an Elderly Care Business make?

At least half of the annual revenue will go toward food and staffing costs. Another 10% to 25% percent will go toward land, real estate, and recurring medical equipment costs. This means profit can be expected to be 25% to 40% of annual revenue.

How can you make your business more profitable?

This business becomes more profitable as long-term expenses are paid off. Medical equipment, land, and real estate that can be paid off faster allows the business to accrue more profit annually.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your Elderly Care Business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an Elderly Care Business

Printed materials, like leaflets, postcards, and flyers, will be crucial for marketing this business. This printed collateral can be mailed to senior citizens or left at medical care facilities. In addition, representatives from the elderly care home should visit medical care facilities in person and speak more about the services it can provide.

How to keep customers coming back

The best way to attract customers is to provide as much information as possible. Family members and care providers will want to see the facility before making a decision. In order to retain customers, all care needs must be met. Safety and health are of the utmost importance.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is right for an individual who genuinely cares about seniors’ quality of life. Not every day will be filled with hearing old stories and reliving the glory days. There will be times that weigh heavy on the owner’s heart. Those who have a thick skin and genuinely care for others will excel as a retirement community business owner.

In elderly care, death is an inevitable part of the business. This is also a vital aspect that must be handled with care. Those who cannot handle death or grieving families may not be the best fit for this business.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an Elderly Care Business?

A typical day involves waking seniors for breakfast and ensuring they take their morning medication. Morning to midday typically involves light activities to keep the body and brain active. When lunch rolls around, another round of medication may follow. At some point, visitors will come to visit their family at the facility. By the time dinner begins, rooms will have been cleaned, and laundry will be completed by community staff. After dinner, baths will be administered along with the final round of medication for the day.

There will come a time where a resident of the facility passes. When that comes, careful plans must be followed to ensure the wishes of the individual and their family are respected. Communication plans must be followed to notify the family.

What are some skills and experiences that will help you build a successful Elderly Care Business?

Experience caring for those who are older will be incredibly important. Whether it is from personal experience with grandparents or through experience working at a medical facility, it is important to have this knowledge. Additional skills include community organizing, communicating with family members about difficult subjects, and time management.

What is the growth potential for an Elderly Care Business?

The growth potential for a retirement community is currently high. The baby boomers are reaching an age where they no longer can care for themselves at home as well as they used to. Once the baby boomer generation passes, there will be a slight decrease in demand. Once the millennials begin to reach their elderly years, the growth potential will rise again.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting an Elderly Care Business?

Facilities can always be expanded to include more activities. However, the rooms and care facilities may not always have a time where they can be upgraded. Create the best housing and medical care areas possible at the beginning to avoid complicated remodeling projects in the future.

How and when to build a team

A team will be crucial from the very beginning. Nurses and doctors will need to be on-site to provide around-the-clock care. These individuals must be licensed and certified to provide care in the state. Speaking with medical schools and posting jobs online will help attract the right individuals for the team.

Useful Links

Industry opportunities.

• Starting a Senior Home Care Business for $900

Further Reading

• Senior Home Care FAQ
• Elderly Care Business Ideas

Have a Question? Leave a Comment!

How to craft a successful home care business plan

Claim your free Nextdoor business page

Claim your business page to get discovered by customers and manage your recommendations

As a home care provider, you run your business with compassion and knowledge of the job and the local community you work with. After you’ve learned more about how to become a caregiver and how to start a home care business , you’re ready to formalize your ideas with a business plan.

How to create a home care business plan

Your business plan is an essential part of the portfolio you’ll present to banks, investors, and partners before launching your company. Every entrepreneur can benefit from a business plan that helps you turn your vision into action and strategize for success. For home care professionals, there are unique additions and considerations for your business plan. From determining your core local clients to developing the marketing plan to reach them, this guide will walk you through nine sections for your home care business plan.

1. The executive summary

The executive summary kicks off your business plan and hooks whoever’s reading it to learn more about your company and your proposal. Think of it a little like a sales pitch for your business and a preview of everything you lay out in your business plan.

A home care business summary should include:

• Your mission and the populations your business will serve 
• A list of your primary services 
• The demand for these services in your community
• What sets your home care business apart from competitors
• Your vision 
• A summary of funding needs

2. The company description

As a home care business working with clients in need, your professional background should be front and center. Your company description offers a snapshot of you and your business, and should include:

• The registered (or intended registered) name of your business
• The location of your company headquarters, and the neighborhoods, area, or city your business will reach
• Management, primary personnel, and their professional backgrounds
• Any licenses or certifications your staff has

Different types of home care services will need different certifications, like medical home care companies compared with senior transportation providers, for example. Make sure to research and include the requirements in your county, city, and state. 

If you’re in the preliminary stages of creating your home care business and haven’t secured the required licenses yet, mention any certifications you’re pursuing in this description.

3. Your business mission and goals

The mission and goals section of a business plan outlines the primary objectives of your company and how you plan to achieve them.

As more Americans advance into the senior age bracket, demand for credible home care businesses is rising. This need can help position your business for success and give you more opportunities to refine your mission and select specific populations to focus on. 

The need for home care help for senior relatives in particular has grown. As home care professional Christine Friedberg reflects, “I used to get on the phone and talk with clients about home care being an option for them or for their loved one, but it was like a new concept…For a long time, we were trying to educate the community about what home care was. Demand is greater than ever now.”

Medicare’s Triple Aim program may provide general inspiration for your own company goals. Their three pillars are :

• Centering and improving patients’ experience of care
• Improving health outcomes of patients served
• Mitigating the cost of care for individuals

From a business perspective, working with specific demographics may give you a leg up on funding. Based in Alexandria, VA, Griswold Home Care works with the area’s large population of aging veterans. To reach more of them, Griswold joined the cross-regional VA Community Care Network to provide in-home services to veterans needing extra support at home.

Not only was Griswold able to reach a specific community in need, but the program also helped this local home care business secure funding directly from the Department of Veterans Affairs . “We’ll see anywhere from 5 to 20 hours a week that the VA is covering, in terms of actually contracting with us directly. They pay us directly…so it’s very easy for the veteran to get in, take advantage of this program and take advantage of this care.”

In the home care industry, other demographics include:

• LGBTQ senior citizens
• People with Alzheimer’s
• People living with disabilities
• Non-seniors living with disabilities
• Adults whose first language isn’t English

Keep your demographic in mind as you refine your company’s identity and plan for growth. It will determine the steps you’ll take to fund your business and reach the neighbors who need you most.

4. Your services

The services section of your home care business plan sets the vision for what your business will specifically do. There are two main types of home care companies and services:

• Non-medical home care services – This type of home care business is not licensed to administer medical services or healthcare to its clients. Instead, they provide support, companionship, and home assistance. Services may include driving clients to doctor’s appointments, taking them to the park, or preparing meals.
• Medical home care services – Medical home care providers are staffed by nurses or other medical professionals licensed to administer medical care to their clients.

With the growing need for at-home healthcare businesses, some of the most common home care services include:

• Assistance with dressing, bathing, and using the toilet
• Companionship and diversion
• House cleaning and support with daily chores
• Transportation
• Hospice care
• Continued education for older adults
• Physical therapy and rehabilitation
• Prescription fulfillment services
• Administering medication
• Tracking vital physical or psychological health 
• Senior citizen relocation assistance
• Specialty nursing for a long-term illness or disability
• 24-hour emergency services

Get specific about what caregiver duties you’ll provide your clients, narrowing down your list with the most needed services in your local community. With 1 in 3 U.S. households on Nextdoor , you’ll be able to connect with neighbors, and your most important clients, with a free business page.

5. Your management structure

This section of your business plan establishes the legal status of your company, which affects other details, from the extent of your liability as the owner to how you’ll file taxes.

The most common business structures for home care providers are:

• Limited liability company (LLC)
• Sole proprietorship
• Partnership
• Corporation

To choose the right business structure for you, consider:

• Liability – Every business is financially and legally liable to compensate for injuries committed on their watch. Consult with an accountant to take stock of your personal assets to choose a framework that gives you adequate protection.
• Taxes – Your home healthcare business structure will determine how the profits you earn are taxed, whether through your business, on your individual tax returns, or a hybrid of both. As a general rule, the larger your company is, or the more shareholders it has, the more complex the tax process will be.
• Growth expectations – Whether your home care company will focus on your neighborhood or expand nationwide, your business structure should reflect your desired administrative capacity and set the stage for investors who want to scale alongside you. 

While S corporations and C corporations are often better suited for larger-scale companies, it’s possible to change the legal structure of your organization as it grows. Consider hiring experts, like a lawyer and an accountant, to help you with this stage of the process, especially if they have advised other local businesses in your area.

6. Your marketing plan

Show potential funding partners you know the modern home care market and set your local business up for success with marketing goals that cover the following bases:

• Digital marketing - In a job as intimate as home care, any new caregiver business begins on the local level. Sign up for a free business page with Nextdoor to instantly unlock a network of verified neighbors near you. Keep your business page updated with your story, photos, and contact information so local clients can find you and easily get in touch. Introduce yourself, share job listings, and keep neighbors updated on your business with free posts or hyperlocal advertising tools to reach more clients in specific ZIP codes you want to grow your business in.
• Partnerships – Qualified home care providers may be eligible to partner with care networks already plugged into local consumer demand. If properly licensed, apply to enroll as a Medicaid or Medicare partner. 
• Word-of-mouth marketing – Since home care professionals are a part of their clients’ and families’ lives, your local reputation will be important. Build trust in you and your services with testimonials on your website and recommendations on Nextdoor. 72% of neighbors there have been influenced by a business recommendation and 71% have shared one. Consider sharing your website and Nextdoor page with former clients to ask them for a recommendation.

Anything that makes your home care business unique, include in this section of your business plan. With a growing population of aging Americans, entrepreneurs are getting creative about the types of care they offer to suit different lifestyles.

Take Dr. Bill Thomas . He thought there should be a senior care option in place of the traditional nursing home so he created Minka, a company that builds small dwellings tailormade for seniors who want extra assistance, community, and autonomy in their advanced years. Says Thomas, “I think there will continue to be congregate housing, but the more choices people find in front of them, the more they’ll find something that suits them best.”

7. Your core financials

The next two sections cover your financial history with projections for your home care business’s future. This will be important for your business strategy, as well as for potential lenders, investors, or partners. 

The finance section of your home care business plan should include:

• Income statement
• Balance sheet
• Expected revenue
• A list of your assets and debts
• A summary of company expenses
• Desired loans

If you plan to enroll as a provider through a network like Medicare, mention in this section of your business plan.

8. Financial projections

This section of your home care business plan is important if you’re asking for an investment of any kind as it covers the funding you’re requesting, what you’ll use it for, and your plan to pay it back.

Financial projections should cover at least three years. Fortunately, the home care industry is slated for financial growth in the coming years. In the U.S. alone, the compound annual growth rate for home health care is projected to be 14.2% between 2021 and 2027.

However you plan to grow your company, speak with your local bank to discuss the full spectrum of financial options before finalizing your business plan. 

You can also connect with fellow home care professionals through Nextdoor for more information on the local home care industry in and around your neighborhood. This will help you get a realistic sense of your financial plan and the next few years operating your business.

9. Appendix

Your business plan’s appendix is where you’ll include any supporting or miscellaneous information for your business goals that didn’t have a place in the earlier sections.

Consider including:

• The resumes or educational and professional backgrounds of you, the owner, and your core staff
• Medical or non-medical licensing, or the licenses you plan to secure
• Any legal permits your business needs or the ones you plan to secure
• Bank statements, loans, and personal or professional credit history
• Real estate information about your business’ headquarters, if applicable

Make local connections through Nextdoor

As more Americans age, local caregivers are increasingly integral to the health of their communities. An effective home care business plan should tell this compelling narrative, sharing why there’s a need for your services and what you’ll do to fulfill them in your area. 

If you’re just building your local home care business, start close to home with a Nextdoor Business Page. Signing up is free, takes just a few minutes, and will help you spread the word, turning your neighbors into your first clients. 

Related Health and Fitness Articles

Health and Fitness Insights Brand & Enterprise

Nextdoor users lead the charge with 71% vaccination planning rate [Insights from Nextdoor]

Announcements Health and Fitness Brand & Enterprise

Conversations about the Flu vaccine on Nextdoor tripled between September and January

Conversations around caregiving resources are rising

Health and Fitness Medical and Dental Small Business

A guide to the most common caregiver duties

Home Health Care Business Plan Template

Written by Dave Lavinsky

Home Health Care Business Plan

You’ve come to the right place to create your Home Health Care business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their home health care businesses.

Home Care Business Plan Example

Below is a template to help you create each section of your home health agency business plan.

Executive Summary

Business overview.

St. Helen’s Home Care is a new home healthcare business that serves the aging population of Austin, Texas. As individuals age, they are more susceptible to diseases and other conditions and need extra help to receive health care. However, many individuals wish to receive care in the comfort of their homes instead of going to a nursing home or hospital. St. Helen’s will provide this population with the care they need without them needing to travel. Our nursing services include physical therapy, skilled nursing care and other healthcare services that can be conducted in the home. We also provide warmth, compassion, and companionship to create lasting relationships with our clients.

St. Helen’s Home Care is run by Helen Parker, who has been a nurse for twenty years. She has specialized in working with aging populations and has extensive knowledge of the common conditions and needs of this age group. Her experience and connections have helped her find other medical professionals who want to join our company. Furthermore, she was able to establish an initial client base from the list of patients she has been helping for years.

Services Offered

St. Helen’s Home Care offers a variety of home health care services that serve the aging population of Austin, Texas. These services include but are not limited to:

• Physical therapy
• Occupational therapy
• Speech-language therapy
• Skilled Nursing Services
• Personal care and housekeeping

Customer Focus

St. Helen’s Home Care will serve the aging population of Austin, Texas, primarily residents over the age of 65. This population is susceptible to many conditions that make daily living difficult such as Alzheimer’s, dementia, arthritis, and diabetes. This population needs more health care than other age groups, but not all services require a visit to the hospital or doctor’s office. St. Helen’s will provide any medical service that can easily be conducted in a home setting.

Management Team

St. Helen’s Home Care is owned and operated by Helen Parker, a local nurse who has worked at local hospitals for over the past twenty years. She has worked with hundreds of elderly patients and their families and has helped them find adequate and affordable home health care upon being released from the hospital. Helen Parker has realized there is a lack of quality and affordable home healthcare agencies in Austin. She aims to provide the best in-home health care services while also being affordable for the patient and their families.

Aside from the medical professionals she will have on staff, Helen has also employed an Administrative Assistant, Accountant, and Marketing Specialist to help her operate the company.

Success Factors

St. Helen’s Home Care will be able to achieve success by offering the following competitive advantages:

• Compassionate Staff: Helen’s will employ a compassionate and friendly staff of nurses, therapists, aides, and social workers who are highly knowledgeable and experienced in their field.
• Quality Care: Helen’s will provide expert nursing services so that the patients are at the highest comfort level.
• Pricing: Helen’s pricing will be more affordable than other home health care agencies. They will also work on payment arrangements with the patient and their family so that the patient won’t have to sacrifice any type of care because the cost is too high. The company is also working to partner with local and national insurance companies so that our patients can have their care partially or fully covered by their insurance plans.

Financial Highlights

St. Helen’s Home Care is seeking $340,000 in funding to launch the home healthcare business. The capital will be used for funding equipment and supplies, staffing, marketing expenses, and working capital.

The breakdown of the funding may be seen below:

• Equipment and supplies (such as computers and medical equipment): $150,000
• Marketing costs: $50,000
• Staffing costs: $60,000
• Working capital (to include three months of overhead expenditures): $80,000

The following graph outlines the pro forma financial projections for St. Helens’ Home Care over the next five years:

Company Overview

Who is St. Helen’s Home Care?

St. Helen’s Home Care is a new home healthcare business that serves the aging population of Austin, Texas. As individuals age, they are more susceptible to diseases and other conditions and need extra help to receive health care. However, many individuals wish to receive care in the comfort of their homes instead of going to a nursing home or hospital. St. Helen’s will provide this population with the care they need without them needing to travel. Our services include physical therapy, nursing, and other healthcare services that can be conducted in the home. We also provide warmth, compassion, and companionship to create lasting relationships with our clients.

St. Helen’s Home Care History

Helen Parker has worked with thousands of elderly patients during her career as a nurse. She often found that many people did not need to travel to a doctor’s office or hospital for their care. Instead, these patients often enjoyed a higher quality of life when they received care from their homes. This revelation inspired her to start a business where she and other professionals could provide care to local elderly patients in the comfort of their homes. After conducting the research needed to establish the company, Helen incorporated St. Helen’s Home Care as an S-corporation on May 15th, 2022.

Since incorporation, St. Helen’s has achieved the following milestones:

• Found an office location and signed a Letter of Intent to lease it
• Developed the logo and website for the company
• Finalized list of services the company will be able to provide
• Determined the office equipment and inventory requirements
• Created an initial client base from Helen’s pre-existing patient list
• Started creating partnerships with local and national medical insurance companies
• Began recruiting key employees, including medical and administrative staff

St. Helen’s Home Care Services

Industry Analysis

According to Grand View Research, the global home health care industry was valued at $336 billion USD in 2021. It is also expected to grow at a compound annual growth rate of 7.93% from 2022 to 2030 and reach a value of $666.9 billion USD by 2030. This shows that these services will be in great demand, which means it is a great time to start a home healthcare business.

This growth is primarily driven by a growing geriatric population. People are living longer than ever before, and therefore, they will need comfortable healthcare services for much longer. Furthermore, baby boomers comprise a large population and are now entering their retirement years. It is expected that this enormous population will have a significant need for healthcare (whether in the home or doctor’s office) and may create a strain on the current industry. However, this also means there is an enormous opportunity for healthcare businesses to be extremely profitable in the near future.

This is especially true for home healthcare services, which are increasing in demand. Most aging people would rather receive medical care at home than go to a nursing home or hospital. Therefore, there is an incredible demand for these particular services.

The only challenge affecting the industry is a lack of properly trained staff who can take on a healthcare career. However, this will only mean that home healthcare services will be even more valued. These industry trends will only help boost the popularity and success of St. Helen’s Home Care.

Customer Analysis

Demographic profile of target market.

St. Helen’s Home Care will primarily target the aging population of Austin, Texas. This includes anyone over the age of 65, especially those who live with diabetes, Alzheimer’s, arthritis, or other conditions that affect their quality of life.

The precise demographics of Austin, Texas, are:

Customer Segmentation

St. Helen’s will primarily target the following customer profiles:

• Aging individuals over the age of 65
• Individuals living with Alzheimer’s and dementia
• Elderly individuals with other health conditions

Competitive Analysis

Direct and indirect competitors.

St. Helen’s Home Care will face competition from other home health care agencies with similar business profiles. A description of each competitor company is below.

Travis County Home Health

Travis County Memorial Hospital’s Home Health & Hospice has provided home health services for over a decade. Their staff is composed of dedicated professionals who are committed to providing quality care in the comfort and convenience of their patients’ homes. Their home health aides can assist the patient with grooming and light chores around their home. Home health care will verify if home health aide services are covered by their insurance policy. They accept Medicare, Insurance/HMO/PPO, Medicaid, and Private Pay. The home health care team works closely with the physician to plan the care and monitor the patients’ progress. The nurse will contact the physician with any laboratory results, medication changes, or alterations in their health status.

Elara Caring

Elara Caring is one of the nation’s largest providers of home-based care, with a footprint in most regions of the United States. Elara Caring brings together three award-winning organizations – Great Lakes Caring, National Home Health Care, and Jordan Health Services, into one transformational company. They provide the highest-quality comprehensive care continuum of personal care, skilled home health, hospice care, and behavioral health. Their intimate understanding of their patients’ needs allows them to apply proprietary platforms to deliver proactive, customized care that improves quality of life and keeps patients in their homes.

Encompass Health

Encompass Health is one of the nation’s leading providers of home health services. They continually set the standard of homecare through their people, their approach, and their outcomes.

The patient experience is at the core of everything they do. That’s why they work collaboratively with the patient’s team of experts to craft a plan of care that meets their specific needs. Their skilled nurses, physical therapists, occupational therapists, speech-language pathologists, medical social workers, and home health aides use a coordinated, interprofessional approach to deliver compassionate, specialized care in the comfort of home. Whether recovering from a surgery, a recent hospital stay, or managing a disease or injury, Encompass Health’s services are designed to meet patients where they are.

Competitive Advantage

• Quality Care: Helen’s will provide expert services so that the patients are at the highest comfort level.
• Pricing: Helen’s will provide affordable home health care. They will also work on payment arrangements with the patient and their family so that the patient won’t have to sacrifice any type of care because the cost is too high. The company is also working to partner with local and national insurance companies so that our patients can have their care partially or fully covered by their insurance plans.

Marketing Plan

Brand & value proposition.

The St. Helen’s brand will focus on the company’s unique value proposition:

• Knowledgeable, friendly, compassionate staff of healthcare professionals.
• Quality level of service and care.
• Offering the best nursing, therapy, social worker, and home aide services at competitive prices.

Promotions Strategy

St Helen’s Home Care will target elderly residents living in the Austin, Texas area. The company’s promotions strategy to reach the most clientele include:

Local Hospitals

Helen Parker already has great relationships with the local hospitals. She will work to make sure the hospitals send referrals and highly recommend the company to its patients and their families upon releasing them from the hospital.

Website/SEO Marketing

St. Helen’s has a website that is well-organized and informative and lists all our available services. The website also lists the company’s contact information and information about the medical professionals who provide our services.  We will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Austin home health care” or “Austin health care,” St. Helen’s will be listed at the top of the search results.

St. Helen’s Home Care will have a billboard at a busy intersection where thousands of cars and pedestrians pass daily. The location of the billboard will be in an area of town where there are a lot of doctors’ offices, rehab facilities, and a hospital nearby.

Insurance Partnerships

St. Helens will partner with local and national insurance companies so that our patients can be partially or fully covered for the services we provide. We will ask the insurance companies to recommend our services to their customers and have our business listed on their websites.

St Helen’s pricing will be moderate so customers feel they receive great value when purchasing its services. Services will either be charged directly to the patient or to their insurance plan.

Operations Plan

The following will be the operations plan for St. Helen’s Home Care.

Operation Functions:

• Helen Parker will be the Chief Executive Officer of the company. She will be in charge of the business operations side of the business and provide home healthcare services until we have a full staff of medical professionals.
• Helen is assisted by her longtime colleague Mary Green. Mary will be the Administrative Assistant and help with all general administration tasks, including taking phone calls and scheduling appointments.
• Keith O’Reilly will serve as the Staff Accountant. He will provide all accounting, tax payments, and monthly financial reporting.
• Betty Lopez will work as the Marketing Specialist. She will run the website, social media, and other marketing efforts.
• Helen will hire a large team of medical professionals to serve our growing client base. So far, some of her former colleagues have agreed to work for her business.

Milestones:

St. Helen’s Home Care will have the following milestones completed in the next six months.

8/1/202X – Finalize lease for the office space.

8/15/202X – Finalize personnel and staff employment contracts.

9/1/202X – Begin refurbishment and furnishing of the office space.

9/15/202X – Begin networking at medical industry events.

9/22/202X – Begin marketing campaign to attract the first clients.

11/1/202X – St. Helen’s Home Care opens for business.

Financial Plan

Key revenue & costs.

The revenues for St. Helen’s Home Care will come from the fees it will charge the patients and their insurance for the provided health care services.

The major cost drivers for the company will be the staff payroll, marketing expenses, lease, and office equipment.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials as well as pay off the startup business loan.

• Number of clients per month: 100
• Annual lease: $50,000
• Overhead costs per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, home health care business plan faqs, what is a home health care business plan.

A home health care business plan is a plan to start and/or grow your home health care business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Home Health Care business plan using our Home Health Care Business Plan Template here .

What are the Main Types of Home Health Care businesses?

There are a number of different kinds of Home Health Care businesses , some examples include: Nursing care business, Physical home health care business, and Home health care aides.

How Do You Get Funding for Your Home Health Care Company?

Home Health Care businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Home Health Care Business?

Starting a home health care business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Home Health Care Business Plan - The first step in starting a business is to create a detailed home health care business plan that outlines all aspects of the venture. This should include market research on the home health care industry and potential target market size, information on the home health care services you will offer, marketing strategies, pricing detailed and your financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your home health care business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your home health care business is in compliance with local laws.

3. Register Your Home Health Care Business - Once you have chosen a legal structure, the next step is to register your home health care business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your home health care business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Home Health Care Equipment & Supplies - In order to start your home health care business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your home health care business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful home health care business:

• How to Start a Home Health Care Business

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Medical & Health Care

Senior Daycare Business Plan

A senior daycare business is a wonderful choice where you can make a profit while benefiting society. It is vital to keep in mind that beginning and operating a senior daycare business takes a sizeable financial commitment, compliance with regulations, and the hiring of experienced employees.

Before launching a senior daycare business, it is advised to do extensive research and create a complete business plan to determine its viability.

Need help writing a business plan for your senior daycare business? You’re at the right place. Our senior daycare business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Senior Daycare Business Plan?

Writing a senior daycare business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your senior daycare business, its location, when it was founded, etc.

Market opportunity:

Product and services:.

• For instance, you may include services like nutritious food, personal care, physical exercise, health monitoring, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Adult daycare centers
• Memory daycare centers
• Medical daycare centers
• Social daycare centers
• Describe the legal structure of your senior daycare business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, elderly people will be the target area and the target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, the use of telemedicine for remote consultations and health monitoring devices is increasing to improve services.

Regulatory environment:

Here are a few tips for writing the market analysis section of your senior daycare business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Describe the services you will be provided to seniors. You may offer social activities like:

• Medication administration, and
• Medical oversight
• Personal care services

Health monitoring:

Additional services:.

In short, this section of your senior daycare plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

Pricing strategy:, marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your senior daycare business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your senior daycare business. Be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your senior daycare business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, & senior management including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your senior daycare services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your senior daycare business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample senior daycare business plan will provide an idea for writing a successful senior daycare plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our senior daycare business plan pdf .

Related Posts

Non-Medical Home Care Business Plan

Chiropractic Business Plan

Steps to Create a Business Plan Presentation

Guide for Business Plan Outline

Frequently asked questions, why do you need a senior daycare business plan.

A business plan is an essential tool for anyone looking to start or run a successful senior daycare business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your senior daycare company.

How to get funding for your senior daycare business?

There are several ways to get funding for your senior daycare business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your senior daycare business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your senior daycare business plan and outline your vision as you have in your mind.

What is the easiest way to write your senior daycare business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any senior daycare business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Non-Medical Home care Business Plan Guide + Example

July 6, 2023

Adam Hoeksema

The in-home healthcare industry has been experiencing remarkable growth over the past few years, propelled by an aging population, increased life expectancy, and a growing preference for care within the comfort of one's own home. The Global In-Home Health Care market size was valued at around USD 305.9 billion in 2021 and is expected to reach approximately USD 629.3 billion by 2028, according to data from Fortune Business Insights. Key driving factors include the prevalence of chronic diseases, increased need for cost-effective healthcare delivery systems, technological advancements, and government initiatives promoting home healthcare. Moreover, the recent COVID-19 pandemic has put a spotlight on the importance and feasibility of home healthcare, further catalyzing its growth. The industry's trajectory suggests a promising future for businesses aiming to provide high-quality, personalized care services within a patient's home.

Read more: 9 Home Healthcare Industry Financial Stats

Based on the industry growth, there is no surprise that many are starting new businesses or considering starting a new home healthcare business.  

There are two basic types of businesses that you could start:

• In Home Healthcare Business
• In Home Non-Medical Care Business

In this blog post I am going to guide you through the process of creating a business plan for a non medical home care business.  You can also download our free non-medical home care business plan template and start creating your custom plan as you follow along.  I plan to cover the following:

• Why Write a Business Plan for a Non-Medical Home Care Business?

What Should be Included in a Non-Medical Home Care Business Plan?

• Non-Medical Home Care Business Plan Outline

How to Analyze the Market Demand for a Non-Medical Home Care Business?

How to find and retain employees for a non-medical home care business, how to find customers for a non-medical home care business.

• How Much Working Capital is Needed for a Non-Medical Home Care Business?
• How to create financial projections for your non-medical home care business
• Non-Medical Home Care Example Business Plan

Non-Medical Home Care Business Plan FAQs

With that as the guide, let’s dive in! 

Why Write a Business Plan for a Non-Medical Home Care Business? 

I could say something like “if you fail to plan you plan to fail” or give you a long list of reasons why the business planning exercise could be beneficial for you, but at the end of the day, most people write a business plan because the people with the money ask for it.  Your potential investors or lenders probably are asking for your business plan, so you just have to roll up your sleeves and get it done. 

A non-medical home care business plan should include a Company Description, Market Analysis, Service Offerings, Marketing and Sales Strategy and Financial Projections.  Our business plan template has the following outline. 

Non-Medical Home Business Plan Outline

I. executive summary.

II. Business Concept

III. Market Analysis

IV. Competition Analysis

V. Marketing Strategy

VI. Menu and Kitchen Operations

VII. Service and Hospitality

VIII. Financial Plan

• Startup Costs:

Projected Financial Summary:

Annual sales, gross profit and net profit:, key financial ratios:, income statement:, balance sheet:, cash flow statement:.

IX. Organizational Structure

X. Conclusion

In order to analyze the market demand for a non-medical home care business, you first need to determine what services you might provide.  

Non-Medical Home Care Services

Non-medical home care services focus on helping individuals with their daily activities and needs, improving their quality of life without necessarily providing healthcare-specific treatments. Here are some examples:

Personal Care: This includes assistance with activities of daily living (ADLs) such as bathing, dressing, grooming, toileting, and feeding.

Companionship: This involves providing social interaction to prevent loneliness and depression. Companions may engage the individual in conversations, read books, play games, or accompany them to social events.

Meal Preparation: Some non-medical care services involve preparing meals for individuals who may have difficulty cooking for themselves. They may also assist with grocery shopping.

Light Housekeeping: This can include help with tasks like doing laundry, dishes, taking out the trash, and general tidying up around the home.

Transportation Services: Non-medical home care providers can offer non-emergency medical transportation to and from appointments, social engagements, shopping trips, or other errands.

Medication Reminders: While non-medical home care providers do not administer medication, they can remind individuals to take their medication at the appropriate times to ensure adherence to their regimen.

Respite Care: These services provide temporary relief to primary caregivers, allowing them time off for rest, personal errands, or vacations.

Mobility Assistance: Helping individuals move around, whether it's transferring from the bed to a chair or assisting with ambulation around the house or outdoors.

Once you decide what services you might want to provide, you can use Google Keyword Planner Tool to search for keyword phrases related to those services in your area and get an estimate of the number of people searching for those services each month.  This can really help analyze which services might be the most popular.  For example, I did a search for home care in Chicago and found that there are roughly 320 monthly searches for that keyword phrase.  There are roughly 90 monthly search for non-emergency medical transportation in Chicago and only 10 searches per month for companionship services in Chicago.   

This should help you get a feel for the most in demand services in your area. 

One of the biggest challenges for most non-medical home care businesses is finding and retaining employees.  You will likely need some unique plans to recruit and retain good employees.  Here are some ideas: 

Recruitment:

Clear Job Descriptions: Ensure that the roles and responsibilities are clearly stated in your job advertisements. This way, potential employees will understand exactly what is expected of them.

Strong Online Presence: A well-designed website and active social media accounts can enhance your business's credibility and reach. Post job vacancies on your website, LinkedIn, job boards, and social media platforms to attract potential employees.

Partnerships with Local Institutions: Build relationships with vocational schools, nursing schools, and community colleges. They can provide a steady stream of potential candidates.

Employee Referral Program: Your current employees might know others who would be a good fit for your business. Offering incentives for successful referrals can be a productive recruitment tool.

Competitive Pay and Benefits: Offering competitive salaries and benefits, such as health insurance, retirement plans, paid time off, can significantly increase employee retention.

Employee Recognition and Rewards: Regularly acknowledge and reward the hard work and dedication of your employees. This could be through an "Employee of the Month" program, performance bonuses, or simply a thank you note.

Professional Development: Offer ongoing training and development opportunities. This will not only improve the quality of your services but will also show your employees that you value their personal and professional growth.

Supportive Work Environment: Create a culture that supports work-life balance. This could include flexible scheduling, mental health resources, and supportive management.

Open Communication: Foster a culture of open communication where employees feel comfortable voicing their ideas and concerns. Regularly ask for feedback and be responsive to it.

Career Advancement Opportunities: Provide clear pathways for career progression within your company. This gives employees something to work towards and helps them see a future with your organization.

By combining these effective recruitment and retention strategies, your non-medical home care business can build and maintain a reliable, motivated, and highly-skilled team.

Finding customers for your non-medical home care business is all about understanding your target audience, building awareness, and establishing trust in your services. Here are several strategies to help attract clients:

Referral Networks: Build strong relationships with healthcare professionals, such as doctors, nurses, physical therapists, social workers, and hospital discharge planners. They can refer patients to your service. Also, consider forming partnerships with senior centers, retirement communities, and organizations that cater to your target demographic.

Online Marketing: Ensure your business has a robust online presence. Create a professional website detailing your services, customer testimonials, pricing, and contact information. Utilize SEO strategies to ensure your site ranks highly in search results related to home care in your area. Also, leverage social media platforms to connect with potential clients and their families.

Community Outreach: Participate in local events and sponsor activities that resonate with your target audience. Giving talks on elder care topics or offering free workshops can help establish your business as an authority in the field.

Content Marketing: Write blogs or create videos on topics that your potential clients might search for online, such as "How to choose a home care provider" or "Benefits of non-medical home care." This helps position your business as a trusted resource.

Direct Mail and Brochures: Despite the digital age, direct mail campaigns can still be effective, particularly as many seniors may not be as internet-savvy. Distribute brochures or flyers in areas frequented by your target demographic.

Customer Testimonials and Reviews: Encourage satisfied customers to share their experiences online. Positive testimonials and reviews can be powerful tools for attracting new clients.

Networking: Attend industry-related events and join professional organizations to meet others in the field who might refer clients to you.

Paid Advertising: Consider paid advertising options like Google Ads or Facebook Ads targeting your local area and specific demographics.

Follow-up Services: If a client discontinues your service (e.g., because of hospitalization), ensure to follow up. They might need your service again when they are discharged.

Remember, trust and reliability are key in this industry. By delivering high-quality service, maintaining professional standards, and putting your clients' needs first, you can build a strong reputation that will attract and retain customers.

How Much Working Capital is Needed for a Non-Medical Home Care Business? 

As we soon move into the financial projections section, one of the key questions for a non-medical home care business is how much working capital will be needed.  I spent over 10 years leading an SBA Microloan Program and we funded many loans for home care services that needed working capital.  The basic challenge was that companies often got paid through Medicare or Medicaid which could potentially have a significant delay between the time the service is provided and when you get paid.  In the meantime you have to pay your employees.  So the more clients you get the more working capital you actually need to float.  I would expect that you should have at least 45 days worth of payroll available as working capital.  So if your employees cost $50,000 per month, you should have access to a line of credit for at least $75,000 and you should be careful about how fast you grow.  

Watch: How growing too fast can lead to bankruptcy even if you are profitable

How to Create Financial Projections for a Home Healthcare Business Plan

Just like in any industry, the in-home healthcare business has its unique factors that influence financial projections, such as client acquisition, reimbursement rates, and regulatory compliance. Utilizing an in-home healthcare financial projection template can simplify the process and increase your confidence. Creating accurate financial projections goes beyond showcasing your ability to provide in-home healthcare services; it's about illustrating the financial path to profitability and the realization of your mission to deliver quality care. To develop precise projections, consider the following key steps:

• Estimate startup costs for your in-home healthcare business, including licensing and certifications, insurance, office space or administrative setup, equipment, and initial marketing efforts.
• Forecast revenue based on projected client volume, reimbursement rates, and potential growth in service offerings or specialty areas.
• Project costs related to employee wages, training and development, supplies and equipment, transportation, and administrative expenses.
• Estimate operating expenses like rent, utilities, insurance premiums, software subscriptions, and marketing costs.
• Calculate the capital needed to launch and sustain your in-home healthcare business, covering initial expenses and providing working capital for continued growth and operations.

While financial projections are a vital component of your in-home healthcare business plan, seek guidance from experienced professionals in the industry. Adapt your projections based on real-world insights, leverage industry resources, and stay informed about regulatory changes, industry standards, and evolving healthcare models to ensure your financial plan aligns with your goals and positions your business for long-term success in providing exceptional in-home care.

Example Non-Medical Care Business Plan

Explore our comprehensive Non-Medical Home Care Business Plan Guide below, complete with an example template to jumpstart your planning process. Download the editable Google Doc version and follow our video walkthrough to tailor the plan to your unique business concept.

Table of Contents

Ii. company description, iv. service offerings, v. marketing and sales strategy, vi. financial projections, use of startup funds:, vii. conclusion.

Our non-medical home care business, named "Compassionate Care", aims to provide high-quality and affordable in-home care services to seniors and people with disabilities in the Dallas-Fort Worth area. Our mission is to help people live with dignity and independence in the comfort of their own homes, by providing compassionate and trustworthy care to meet their physical, emotional, and social needs.

The home care industry has experienced significant growth in recent years, driven by the aging of the population and the increasing demand for alternatives to institutional care. Compassionate Care will differentiate itself from competitors by offering a comprehensive suite of services, including personal care, homemaking, transportation, and companionship, tailored to the individual needs and preferences of each client. Our services will be delivered by a team of experienced and qualified caregivers, who will undergo rigorous background checks and training, and be bonded and insured.

Based on market research and financial projections, we expect Compassionate Care to generate $1 million in revenue in its first year of operations, and to achieve a net profit margin of 22% by the end of year three. To finance the business, we will seek a combination of debt and equity financing, from banks, angel investors, and family and friends.

Compassionate Care was founded by two friends, Jane Doe and John Doe, who have a combined 20 years of experience in the health care and social services industries. Jane has a Bachelor's degree in Nursing and has worked as a registered nurse for 10 years, while John has a Master's degree in Social Work and has been a social worker for 10 years. Both have a passion for helping people and a vision to create a company that provides compassionate and high-quality care to seniors and people with disabilities.

Compassionate Care will be incorporated as a Limited Liability Company (LLC) and will be headquartered in Dallas, Texas. The company will be owned and operated by Jane and John, who will act as the CEO and COO, respectively. The company will employ a team of 15 caregivers, who will be supervised by a director of nursing and a director of operations. The company will also have an office manager and a marketing and sales coordinator, who will handle administrative and marketing tasks.

The home care industry is a growing and dynamic market, with an estimated value of $100 billion in the United States. The demand for home care services is driven by the aging of the population, the increasing prevalence of chronic conditions, and the preference for home-based care over institutional care. According to the U.S. Census Bureau, the number of people aged 65 and older is projected to increase from 56 million in 2020 to 84 million in 2050, representing a 50% increase. Moreover, the number of people with disabilities who require assistance with daily activities is also expected to grow, as a result of improved medical care and increased longevity.

Compassionate Care's target market will be seniors and people with disabilities in the Dallas-Fort Worth area, who need assistance with activities of daily living and desire to maintain their independence and quality of life at home. The target market will include individuals who live alone, as well as those who live with family or friends, who need additional support and companionship. The target market will also include those who are transitioning from hospital to home, who need short-term or intermittent care.

Compassionate Care will face competition from other home care agencies, as well as from informal care providers, such as family members, friends, and neighbors. However, Compassionate Care will differentiate itself from competitors by offering a comprehensive and customized approach to care, by involving clients and their families in the care planning process, and by ensuring that the caregivers are well-trained and compassionate. Our services will also be priced competitively, while maintaining high quality standards.

Compassionate Care will offer a range of in-home care services to meet the diverse needs and preferences of its clients. Our services will include the following:

• Personal Care: Assistance with activities of daily living, such as bathing, dressing, grooming, toileting, and transferring.
• Homemaking: Assistance with household tasks, such as light housekeeping, laundry, meal preparation, and shopping.
• Transportation: Assistance with errands, appointments, and recreational activities, using the client's or the company's vehicle.
• Companionship: Socialization and emotional support, through conversation, games, reading, and other activities of interest.

All of our services will be tailored to the individual needs and preferences of each client, and will be provided in accordance with a care plan that is developed in collaboration with the client and the caregiver. The care plan will be reviewed and updated regularly, based on the client's changing needs and preferences.

Compassionate Care will employ a multi-channel marketing strategy, to reach its target audience and generate leads. Our marketing and sales efforts will include the following:

• Website: A professional and user-friendly website, which will provide information about the company and its services, testimonials, and a contact form.
• Referral Network: Collaboration with hospitals, rehabilitation centers, senior centers, and other organizations that serve seniors and people with disabilities, to promote our services and receive referrals.
• Direct Mail: A targeted direct mail campaign, using mailing lists of seniors and people with disabilities in the Dallas-Fort Worth area, to introduce our services and offer a special promotion.
• Social Media: Active presence on social media platforms, such as Facebook, Twitter, and Instagram, to engage with our target audience and promote our services.
• Referral Program: A referral program, which will offer incentives to clients, caregivers, and referral sources who refer new clients to the company.

Compassionate Care expects to generate $1 million in revenue in its first year of operations, and to grow its revenue by 100% in each subsequent year. The revenue will come from the sale of home care services, which will be priced competitively, based on the number and type of services provided. 

Compassionate Care expects to achieve a profit margin of 10% by the end of year three, and to reinvest a portion of the profits into the business to support its growth and expansion.

All of the unique financial projections you see below were generated using ProjectionHub’s Home Healthcare  financial projection template . Use PH20BP to enjoy a 20% discount on the template. 

Watch how to create financial projections for your very own home care business:

Compassionate Care is poised to capture a significant share of the home care market in the Dallas-Fort Worth area, by providing high-quality and customized care services to seniors and people with disabilities. The company's experienced and dedicated management team, its commitment to excellence, and its focus on client satisfaction, will set it apart from competitors and ensure its success. We look forward to serving the needs of our clients and their families, and to making a positive impact on their lives.

Compassionate Care will also be committed to giving back to the community, by participating in volunteer and fundraising activities, and by supporting organizations that serve seniors and people with disabilities. Our goal is to be not only a trusted and respected provider of home care services, but also a responsible and engaged member of the community.

With this comprehensive business plan, we are confident that Compassionate Care will become a leading provider of non-medical home care services in the Dallas-Fort Worth area. We are eager to launch this business and to make a positive difference in the lives of our clients and the community.

How do I start a non-medical home care business?

To start an non-medical home care business, obtain the necessary licenses and certifications, establish legal and regulatory compliance, develop policies and procedures, hire qualified caregivers or nurses, establish relationships with healthcare providers, and create a marketing strategy to reach potential clients.

What types of non-medical home care services can I offer?

Non-medical home care services can include personal care assistance, medication management, medical monitoring, wound care, physical therapy, occupational therapy, speech therapy, respite care, and end-of-life care, among others.

How can I attract clients to my non-medical home care business?

To attract clients, establish relationships with hospitals, nursing homes, churches, and healthcare professionals for referrals, create a professional website with informative content, participate in local healthcare events or fairs, network with community organizations, and provide exceptional and compassionate care.

What legal and regulatory requirements do I need to comply with in the non-medical home care industry?

Legal and regulatory requirements in the non-medical home care industry can include obtaining proper licensing, complying with privacy regulations (such as HIPAA in the United States), following state and federal guidelines for caregiver qualifications, and adhering to safety and health regulations.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

Other Stories to Check out

How to finance a small business acquisition.

In this article we are going to walk through how to finance a small business acquisition and answer some key questions related to financing options.

How to Acquire a Business in 11 Steps

Many people don't realize that acquiring a business can be a great way to become a business owner if they prefer not to start one from scratch. But the acquisition process can be a little intimidating so here is a guide helping you through it!

How to Buy a Business with No Money Down

Learn the rare scenarios enabling the purchase of a business with no money down and delve into the complexities of selling via seller notes, highlighting the balance of expanded opportunities and inherent risks in these unique financial transactions.

Have some questions? Let us know and we'll be in touch.

Elderly Care Plan

Creating a care plan for elderly patients involves several steps to ensure comprehensive care. Discover the ins and outs of what to include in your plans with this plan template and guide!

By Harriet Murray on Apr 08, 2024.

Fact Checked by RJ Gumban.

What is an Elderly Care Plan template?

A care plan for the elderly should be personalized to address specific needs, health conditions, abilities, and preferences. It is an essential tool healthcare workers and caregivers can use to ensure goals of care are being met. Care plans are unique and should be adapted for each patient to best meet their needs. They should facilitate a greater quality of life rather than hinder the autonomy or functioning of the patient.

Care plans can track, monitor, and outline the needs of an individual and flag aspects of care that may require external service providers. A care plan in collaboration with a physician may also help facilities and service providers decide the level of care and severity of an individual’s needs, dictating access to certain care homes and funding.  

Elderly patients may need assistance with tasks such as household management, medication administration, and driving. Other patients may need more consistent and hands-on care for every aspect of normal life, such as assistance with changing, showering, eating, and basic personal care. Customizing a care plan cannot be emphasized enough; regular review is necessary to ensure the patient feels empowered and supported. A care plan designed for a care facility will differ vastly from a care plan designed for in one's own home. Yet, essential information such as medication needs, physical capabilities, and the encouragement of life-enriching tasks stays consistent across all care plans. By having a clear written plan made with the patient and their healthcare team, goals of care are easily accessible, and every decision and aspect of support offered can be checked against the plan to ensure that quality of life is being fostered and encouraged. 

Printable Elderly Care Plan

Download this Elderly Care Plan to help healthcare professionals ensure goals of care are being met.

How does it work?

Step 1: gather your resources.

An elderly care plan template is a valuable resource and essential to keep on hand. Make sure that you have a copy of the free printable PDF when the need arises by either clicking the “Download Template” or “Use Template” button or by searching “elderly care plan template” on Carepatron’s template library’s search bar on the website or app.

Step 2: Collate essential information

Once the patient has been identified as needing a care plan, the individual and their family or support worker will work through the care plan template to create a viable and beneficial plan for the foreseeable future and set a day for review. 

The patient and all relevant parties can access this crucial plan through Carepatron’s centralized system. All sections should be filled out with full consent from the patient as their care is being discussed. 

In cases where the elderly patient is unable to communicate or consent to medical interventions and plans, a designated family member or care staff worker representing the patient's best interests should create a plan that aligns with the needs and wishes the individual held and communicated before losing the capacity to decide on their own. 

Step 3:  Store the chart securely

After reviewing the care plan and putting support in place to facilitate this plan, you need to secure the plan so that access is only granted to relevant parties. 

Ensure this through Carepatrons HIPAA-compliant free patient records software . Here, all relevant medical records can be safely stored and collated for ease and security. 

Elderly Care Plan example (sample)

Eager to utilize this essential care planning tool? Acquire a free, downloadable, and printable elderly care plan template PDF that comes pre-filled with fictional data.

Our crafted sample template is designed to aid you in efficiently utilizing the chart and evaluating the goals of care for elderly patients. It includes dedicated sections for clinical notes and dates for review and outlining the key components of an elderly care plan. 

Secure your copy by either previewing the sample below or clicking the "Download Example PDF" button.

Download this Elderly Care Plan example:  

When would you use this template?

A care plan for elderly patients is used in various scenarios and settings to ensure comprehensive and personalized care. Here are some situations where it's typically employed:

When an older person is receiving care at home, a care plan helps caregivers structure their assistance and what kinds of support to offer. It ensures that the elderly receive consistent and tailored care according to their needs.

Assisted living facilities

In assisted living or residential care facilities, care plans are created to address each resident's specific requirements. These plans ensure that staff members provide assistance with daily activities, medication management, meals, and other essential needs.

Rehabilitation centers or hospitals

Elderly patients admitted for rehabilitation or treatment often have personalized care plans. These plans are designed to aid in recovery, manage their health conditions, provide rehabilitation exercises, and ensure proper medication administration.

Hospice care

In hospice care, where the focus is on comfort and quality of life for terminally ill patients, care plans are crucial. They help manage symptoms, address pain, provide emotional support, and fulfill the patient's preferences for end-of-life care.

Memory care or dementia units

Elderly individuals with dementia or Alzheimer's disease require specialized care plans tailored to their cognitive and physical abilities. Care plans in these settings focus on memory care techniques, safety measures, and activities that promote cognitive stimulation.

Transitional care

When an older person transitions between different care settings, for instance, hospital to home or rehabilitation facility to home, a care plan helps ensure continuity of care. It assists in managing medications, monitoring recovery progress, and address specific needs during the transition period.

A care plan for elderly patients is utilized in various settings to provide structured, personalized, and consistent care, catering to their unique needs, health conditions, abilities, and preferences.

Who creates and carries out the Elderly Care Plan?

To have a successful care plan that truly supports the elderly patients' needs, a suite of healthcare professionals and the collaboration of family and support workers is essential. Creating a care plan is one thing, but ensuring that measures are in place to carry out the plan successfully is another. To strengthen the care plan, a community of help is recommended. Below are some of the people who may be involved in the design and review of a patient care plan: 

Older individuals

Their input is valuable as they can express their preferences, routines, and specific needs. Understanding their desires and limitations helps tailor the care plan to their liking and comfort.

Family members or caregivers

They often play a crucial role in providing information about the older person's history, preferences, and daily routines. They contribute to decision-making and provide ongoing support, making their involvement crucial in crafting an effective care plan.

Healthcare professionals

• Primary Care Physician or Geriatrician: Will provide medical history, diagnosis, treatment plans, and guidance regarding the elderly individual's health conditions and necessary care.
• Nurses: Nurses perform assessments, monitor health status, and provide input regarding medication administration, wound care, and other healthcare needs.
• Physical and Occupational Therapists: They contribute insights into rehabilitation exercises, mobility issues, and adaptations required to enhance the individual's functionality.
• Social Workers or Psychologists: Offer support for emotional well-being, and social interactions and may address mental health concerns or social needs. A social worker may also facilitate Assistance in transitioning into care or receiving funding for care.
• Nutritionists/Dietitians: They guide dietary needs and restrictions based on the older person's health conditions.

Care coordinators or case managers

These professionals help organize and coordinate the various aspects of care, ensuring all elements come together smoothly and efficiently.

Facility Staff (if applicable): In assisted living facilities, nursing homes, or hospice care settings, staff members are crafting and implementing the daily care plan based on their interactions and observations of the elderly individual. Caregivers have the most contact with older people, making feedback and observations from these workers essential in plan adaptations. 

Collaboration among these stakeholders is essential to create a holistic and effective daily care plan that addresses the older adult's medical, emotional, social, and functional needs. Regular communication and periodic reassessment allow for adjustments to the care plan as the individual's needs evolve.

Why use Carepatron as your Elderly Care Plan app?

Selecting Carepatron as your preferred application for creating an elderly care plan offers numerous advantages for healthcare practitioners.

Carepatron provides a centralized workspace, allowing you to manage clinical documents and electronic patient records, set patient appointment reminders , and handle medical billing seamlessly and efficiently within the platform, eliminating the need for additional software downloads. This integrated and comprehensive approach simplifies and streamlines processes and tasks related to daily care management and various other activities, giving you peace of mind and allowing you to focus most of your time, attention, and effort on patient care.

Carepatron is dedicated to offering a highly efficient and productive platform for thousands of healthcare professionals, allowing you to customize tools and workflows to meet your unique needs. Additionally, it empowers practitioners and patients to manage administrative tasks such as service booking and completing paperwork. The easy sharing of essential documents and data through the app ensures a top-quality customer experience.

We strongly believe in providing radical accessibility, making our app available on any device you have. Our portable medical dictation software simplifies clinical note-making and updates, ensuring an effortless process. With great accessibility comes great responsibility, and we prioritize the security of all notes, clinical records, results, and practitioner data by complying with global security requirements, including HIPAA, GDPR, and HITRUST.

Brooker, D. (2007). Person-centered dementia care . London: Jessica Kingsley.

Loyd, M. (2010). A practical guide to care planning in health and social care . Open University Press.

National Institute for Health and Care Excellence. (2021). What to expect during assessment and care planning . NICE; NICE. https://www.nice.org.uk/about/nice-communities/social-care/quick-guides/what-to-expect-during-assessment-and-care-planning

NMC. (2018, April 25). Standards of Proficiency for Registered Nurses . Nmc.org.uk. https://www.nmc.org.uk/standards/standards-for-nurses/standards-of-proficiency-for-registered-nurses/

Nursing and Midwifery Council. (2018). The Code: Professional Standards of Practice and Behaviour for nurses, Midwives and Nursing Associates . NMC; Nursing and Midwifery Council. https://www.nmc.org.uk/standards/code/

Commonly asked questions

The template is created through a collaborative effort between the patient, family, care staff, and healthcare professionals to plan best and deliver care that meets the medical and holistic needs of the patient.

Care plans are used when elderly patients or their loved ones indicate the need for more support in the patient's daily care or if there is concern about the health management of an individual. It may be as simple as planning a consistent medical round or instigating the development of a daily care plan involving 24/7 care offered through a facility.

The in-depth plans are used to check that all patient needs and wishes are met and dictate the care and support they may receive. They are used in clinical settings, in the home, and within care facilities. 

Related Templates

Postpartum Depression Handouts

Explore comprehensive Postpartum Depression Handouts from Carepatron. User-friendly, informative & designed to help you manage postpartum depression effectively.

Body Mass Index

Learn about Body Mass Index (BMI) and how it is used to assess weight status. Discover how healthcare practitioners can use BMI to promote healthier living.

Glasgow Coma Scale

The Glasgow Coma Scale (GCS) dates back to the 1970s and has become one of the most widely accepted measurements of impairment following brain injury. What better way to start using the GCS in your practice than with Carepatron’s free PDF GCS template download.

Height Weight Charts

Learn about height-weight charts and their use in healthcare practice. Find out your ideal weight and stay healthy!

Popular Templates

Action Planning Worksheet

Maximize project success with our Action Planning Worksheet. Track and measure progress effectively. Download free templates for complete project management.

Pharmacy Technician Worksheets

Unlock pharmacy tech skills with our free worksheets for exam prep, skill refreshment, and practical knowledge. Download now.

Type 2 Diabetes Treatment Guidelines

Get comprehensive guidelines and examples for treating Type 2 Diabetes in Carepatron's free PDF download.

Pain Management Treatment

Discover effective pain management treatments and examples through Carepatron's free PDF download. Learn about various strategies to alleviate pain and improve your quality of life.

Therapy Invoice Template

Our Therapy Invoice Template streamlines billing processes, enhances professionalism, and effortlessly keeps you organized. Download now!

Muscle Test

Discover everything you need to know about muscle testing, examples, and Carepatron's free PDF download to help you better understand this technique.

Pisiform Fracture Test

Learn how to conduct the Pisiform Fracture Test. Get a free PDF template to record results and streamline your documentation.

90-90 Hamstring Test

Learn how to perform the 90-90 Hamstring Test. Access a free PDF template and example here.

Overhead Squat Assessment

Get access to a free Overhead Squat Assessment template. Learn how to perform this test and interpret the results.

Osteoarthritis Diagnosis Criteria

Understand the signs, causes, and effective criteria for diagnosis. Download our free PDF example for a detailed understanding.

Cervical Flexion Rotation Test

Discover the Cervical Flexion Rotation Test for assessing upper cervical spine dysfunction, ideal for diagnosing cervicogenic headaches and neck issues.

Norton Scale

Learn about the Norton Scale, a tool used in healthcare to assess the risk of pressure ulcers. Understand its significance and application.

Medical Diagnosis Form

This form helps healthcare professionals gather patient information for accurate diagnosis. Download a free medical diagnosis form template.

IFS Treatment Plan

Download Carepatron's free PDF example of an Internal Family Systems (IFS) treatment plan. Learn how to create a comprehensive treatment plan using IFS therapy techniques.

Beers Criteria Template

Explore the Beers Criteria Template, guiding principles for safer medication use in older adults—essential knowledge for healthcare professionals.

Non-Medical Home Care Assessment Form PDF

Download, print, and fill out our Non-Medical Home Care Assessment Form PDF for thorough evaluation and personalized care plans. Streamline your caregiving process today!

Miracle Question Worksheet

Use a helpful tool when practicing solution-focused therapy to engage and build motivation among clients. Download your free PDF here.

Premenstrual Dysphoric Disorder DSM-5

Explore the criteria of Premenstrual Dysphoric Disorder (PMDD) as outlined in DSM-5, shedding light on panic disorder and its impact on mental health.

AC Joint Test

Explore AC Joint Test procedures, results interpretation, and next steps for managing injuries like AC joint separation and arthritis.

Discover the ins and outs of the PVD Test with our comprehensive guide and template. Learn about its purpose, procedure, risks, and more.

Stinking Thinking Worksheet

Download our Stinking Thinking Worksheet to help clients challenge negative thoughts and cognitive distortions.

Snapping Hip Test

Gain access to an essential resource, the Snapping Hip Test, to assist you in diagnosing a snapping hip during physical assessments. Download today!

R Worksheets for Speech Therapy

Enhance your speech therapy sessions with R Worksheets, designed to improve articulation skills. Download the free PDF sample today!

Hip Quadrant Test

Learn how detailed records promote quality of care for patients with hip pathologies. Download our Hip Quadrant Test to document the process.

Multiple Sclerosis Test

Discover the symptoms, causes, diagnosis, and treatment options for Multiple Sclerosis and understand comprehensive care approaches.

MCL Injury Test

Discover key insights on MCL injuries, from symptoms and diagnosis to recovery. Get expert advice for effective treatment and healing.

Dermatomyositis Diagnosis Criteria

Learn about the diagnostic criteria for dermatomyositis and see an example with Carepatron's free PDF download. Get the information you need to understand this condition.

Hip Mobility Test

Learn how to assess your hip mobility with a simple test. Download Carepatron's free PDF guide with examples to improve hip flexibility and function.

Massage Chart

Explore our comprehensive Massage Chart for holistic healthcare solutions and techniques. Perfect for practitioners and enthusiasts alike!

Occupational Therapy Acute Care Cheat Sheet

Streamline patient recovery with key strategies for enhancing independence in acute settings. Download our free Occupational Therapy Acute Care Cheat Sheet.

Neck Pain Chart

Explore our comprehensive Neck Pain Chart for insights into causes, symptoms, and treatments. Find relief and understanding today.

Sedation Scale Nursing (Ramsay Sedation Scale)

Discover key sedation scales used in nursing, including RASS and Ramsay Scale, for accurate patient sedation assessment in critical care settings.

Blood Tests for Lupus

Download a free Blood Tests for Lupus template. Learn the various types of tests used to diagnose this disease.

Neurological Exam Template

Discover the importance of neurological assessments for diagnosing and monitoring conditions with our comprehensive guide and template. templates

Homeopathic Dosage Chart

Discover the principles of homeopathy, dosage guidelines, and effectiveness, with references and a downloadable chart for practical use.

Gout Diagnosis Criteria

Uncover the essential Gout Diagnosis Criteria here, including symptoms, diagnostic tests, and the American College of Rheumatology guidelines.

Peroneal Tendon Tear Test

Learn about the Peroneal Tendon Tear Test and use our template to record results!

Ear Seeds Placement Chart

Learn what ear seeds are and download our Ear Seeds Placement Chart template!

Global Rating of Change Scale

Explore the Global Rating of Change Scale, a key tool to assess the clinical significance of patient-reported outcomes. Get your free PDF template now.

Physical Therapy Initial Evaluation

Unlock the benefits of Physical Therapy Initial Evaluation: a key step in personalized treatment planning for improved mobility and pain relief.

8-Week Group Counseling Plan

Discover a flexible template for creating effective 8-Week Group Counseling Plans, tailored to meet diverse needs and foster growth.

Osteoarthritis Treatment Guidelines

Learn about the management of osteoarthritis, treatments, causes, and care strategies. Access tips for managing symptoms and improving quality of life in our guide.

Prone Knee Bend Test

Learn about the Prone Knee Bend Test and how it assesses radicular pain.

PTSD Treatment Guidelines

Download our PTSD Treatment Guidelines template to access evidence-based treatment plans, diagnostic tools, and personalized care strategies.

Assess alcohol use with AUDIT-C: quick, accurate alcohol screening tests for hazardous drinking. Learn your risk level in minutes. Download our free template now!

Cincinnati Stroke Scale Scoring

Learn to quickly identify stroke symptoms with the Cincinnati Stroke Scale Scoring guide, which is essential for emergency responders and healthcare professionals.

Lupus Diagnosis Criteria

Download a helpful checklist tool to help diagnose lupus among patients for early identification and intervention. Access your free resource here!

Quadriceps Strain Test

Get access to a free Quadriceps Strain Test template. Learn how to interpret results and streamline your documentation with a free PDF.

Dysarthria Treatment Exercises

Discover effective dysarthria exercises to improve speech clarity. Download our free guide for tailored speech therapy techniques.

Antisocial Personality Disorder Test

Use a helpful evidence-based Antisocial Personality Disorder Test to identify ASPD symptoms among clients and improve health outcomes.

Persistent Depressive Disorder Test

Explore an evidence-based screening tool to help diagnose persistent depressive disorder among clients.

Thinking Traps Worksheet

Unlock a healthier mindset with our Thinking Traps Worksheet, designed to identify and correct cognitive distortions. Download your free example today.

Coping Cards

Coping Cards can aid clients in managing distressing emotions. Explore examples, download a free sample, and learn how to integrate them into therapy effectively.

Torn Meniscus Self Test

Discover how to identify a torn meniscus with our self-test guide. Learn about meniscus function and symptoms, and download our free self-test template today.

Prediabetes Treatment Guidelines

Download a free Prediabetes Treatment Guidelines and example to learn more about managing prediabetes effectively.

Nurse Practitioner Performance Evaluation

Enhance clinical performance, communication, and patient satisfaction in your healthcare system. Download our Nurse Practitioner Performance Evaluation today!

Psychophysiological Assessment

Explore Psychophysiological Assessments with our free template. Understand the link between mental processes and physical responses. Download now.

Occupational Therapy Pediatric Evaluation

Learn about the process of pediatric occupational therapy evaluation. Download Carepatron's free PDF example to assist in understanding and conducting assessments for children.

Dementia Treatment Guidelines

Explore comprehensive dementia treatment guidelines and use Carepatron's free PDF download of an example plan. Learn about effective strategies and interventions for dementia care.

Tight Hip Flexors Test

Assess the tightness of your patient's hip flexor muscles with a tight hip flexors test. Click here for a guide and free template!

Bronchitis Treatment Guidelines

Explore bronchitis treatment guidelines for both acute and chronic forms, focusing on diagnosis, management, and preventive measures.

Patient Safety Checklist

Enhance safety in healthcare processes with the Patient Safety Checklist, ensuring comprehensive adherence to essential safety protocols.

Fatigue Assessment

Improve workplace safety and employee well-being with this valuable resource. Download Carepatron's free PDF of a fatigue assessment tool here to assess and manage fatigue in various settings.

AC Shear Test

Get access to a free AC Shear Test. Learn how to perform this assessment and record findings using our PDF template.

Hip Flexor Strain Test

Access our Hip Flexor Strain Test template, designed for healthcare professionals to diagnose and manage hip flexor strains, complete with a detailed guide.

Integrated Treatment Plan

Explore the benefits of Integrated Treatment for dual diagnosis, combining care for mental health and substance abuse for holistic recovery.

Nursing Assessment of Eye

Explore comprehensive guidelines for nursing eye assessments, including techniques, common disorders, and the benefits of using Carepatron.

Nursing Care Plan for Impaired Memory

Discover our Nursing Care Plan for Impaired Memory to streamline your clinical documentation. Download a free PDF template here.

Finger Prick Blood Test

Learn how to perform the Finger Prick Blood Test in this guide. Download a free PDF and sample here.

Discover PROMIS 29, a comprehensive tool for measuring patient-reported health outcomes, facilitating better healthcare decision-making.

Criteria for Diagnosis of Diabetes

Streamline diabetes management with Carepatron's templates for accurate diagnosis, early treatment, care plans, and effective patient strategies.

Psych Nurse Report Sheet

Streamline patient care with our comprehensive Psych Nurse Report Sheet, designed for efficient communication and organization. Download now!

Promis Scoring

Introduce a systematic approach to evaluating patient health through the PROMIS measures and learn how to interpret its scores.

Chronic Illnesses List

Access this helpful guide on chronic illnesses you can refer to when working on prevention, diagnosis, and treatment planning.

List of Tinctures and Uses

Discover the power of herbal tinctures with our List of Tinctures and Uses, detailing their uses, benefits, and ways to incorporate them into your life.

Ankle Bump Test

Learn how to do an Ankle Bump Test and how to interpret the results. Download a free PDF template here.

Workout Form

Master the proper way to exercise with the Workout Form. Avoid serious injury and achieve your fitness goals effectively. Start your journey now!

Nursing Nutrition Assessment

Learn about nursing nutrition assessments, including examples and Carepatron's free PDF download to help you understand the process and improve patient care.

Facial Massage Techniques PDF

Unlock the secrets of rejuvenating facial massage techniques with Carepatron's comprehensive PDF guide. Learn how to enhance your skincare routine and achieve a radiant, glowing complexion.

Blood Test for Heart Attack

Learn about the importance of blood tests for detecting heart attacks and download Carepatron's free PDF example for reference. Find crucial information to help you understand the process.

Substance Use Disorder DSM 5 Criteria

Understanding substance use disorder, its symptoms, withdrawal symptoms, causes, and diagnosis through DSM 5 criteria. Download our free Substance Use Disorder DSM 5 Criteria

SNAP Assessment

Learn more about SNAP Assessment, its purpose, and how to use it effectively. Download a free example and learn about scoring, interpretation, and next steps.

Procedure Note Template

Ensure patient identity, consent, anesthesia, vital signs, and complications are documented. Download our accessible Procedure Note Template today!

Nursing Home Report Sheet

Discover a comprehensive guide on creating a Nursing Home Report Sheet. Includes tips, examples, and a free PDF download to streamline healthcare reporting.

Obesity Chart

Explore our free Obesity Chart and example, designed to help practitioners and patients monitor overall health risks associated with obesity.

Cognitive Processing Therapy Worksheets

Download our free CPT Worksheet to tackle traumatic beliefs and foster recovery with structured exercises for emotional well-being.

Charge Nurse Duties Checklist

Take charge with our comprehensive Charge Nurse Duties Checklist. Free PDF download available!

Pre-employment Medical Exam

Ensure job applicants' fitness for duty with our Pre-Employment Medical Exam Template. Comprehensive guide for thorough health assessments.

Medical Clearance Form

Get your health clearance certificate easily with our Medical Clearance Form. Download for free for a streamlined process and hassle-free experience.

Whipple Test

Access a free Whipple Test PDF template for your physical therapy practice. Streamline your documentation with our free form.

Shoulder Mobility Test

Get access to a free Shoulder Mobility Test PDF. Learn how to assess your patient's shoulder mobility and streamline your clinical documentation.

Level of Care Assessment

Discover what a Level of Care Assessment entails and access Carepatron's free PDF download with an example to help you better understand the process.

Standard Intake Questionnaire Template

Access a standard intake questionnaire tool to help you enhance the initial touchpoint with patients in their healthcare process.

Patient Workup Template

Optimize patient care with our comprehensive Patient Workup Template. Streamline assessments and treatment plans efficiently.

Stroke Treatment Guidelines

Explore evidence-based Stroke Treatment Guidelines for effective care. Expert recommendations to optimize stroke management.

Counseling Theories Comparison Chart

Explore a tool to differentiate counseling theories and select approaches that can work best for each unique client.

Perio Chart Form

Streamline patient care with detailed periodontal assessments, early disease detection, and personalized treatment plans. Download our Perio Chart Forms.

Nursing Registration Form

Learn what a nurse registry entails, its significance to registered nurses, and the application process completed through a Nursing Registration Form.

Straight Leg Test for Herniated Disc

Download a free Straight Leg Test for Herniated Disc template. Learn how to perform the test and streamline your clinical documentation.

Physical Therapy Plan of Care

Download Carepatron's free PDF example of a comprehensive Physical Therapy Plan of Care. Learn how to create an effective treatment plan to optimize patient outcomes.

Normal Blood Sugar Levels Chart

Understand how a Normal Blood Sugar Levels Chart works. Get access to a free PDF template and example in this guide.

A1C Goals By Age Chart

Use our free A1C Goals by Age Chart to learn the recommended A1C goal for people of different ages. Download our free PDF and example here.

Join 10,000+ teams using Carepatron to be more productive

8 Business Plan Templates You Can Get for Free

8 min. read

Updated April 10, 2024

A business plan template can be an excellent tool to simplify the creation of your business plan. 

The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.

The only issue? There are SO many free business plan templates out there. 

So, which ones are actually worth using? 

To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now. 

These are listed in no particular order, and each has its benefits and drawbacks.

What to look for in a business plan template

Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:

• Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
• Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections. 
• Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
• Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum. 

1. Bplans — A plan with expert guidance

Since you’re already on Bplans, I have to first mention the templates that we have available. 

Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.  

The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources. 

Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.

Download: Traditional lender-ready business plan template or a simple one-page plan template .

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

2. SBA — Introduction to business plans

The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide. 

While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.

The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.

Explore: The SBA’s planning guide and free templates

3. SCORE — Planning workbook

SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.

The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.

You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.

Download: SCORE’s business plan template

4. PandaDoc — A template with fillable forms

PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions. 

These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.  

But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options. 

Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.

Explore: PandaDoc’s business plan template library  

5. Canva — Pitch with your plan

Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.

You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan. 

You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.

Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used. 

To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva. 

Explore: Canva’s business plan gallery

6. ClickUp — The collaborative template

Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.

Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool. 

There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team. 

These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors. 

But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.

Sign Up: Get a free trial of ClickUp and explore their template library

7. Smartsheet — A wide variety of templates

I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide. 

They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.

Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.

At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.

Explore: Smartsheet’s business plan template library  

8. ReferralRock affiliate marketing business plan

I’m adding ReferralRock’s template to this list due to its specificity. 

It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business. 

Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.

So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.

Download: ReferralRock affiliate marketing business plan template

Does it matter what business plan template you use?

The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work. 

What it ultimately comes down to, is what sort of value you hope to get from the template. 

• Do you need more guidance? 
• A simple way to structure your plan? 
• An option that works with a specific tool?
• A way to make your plan more visually interesting?

Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit. 

And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running. 

If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool . 

If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Qualities of a good template
• ReferralRock
• Does the template matter?

Related Articles

5 Min. Read

Business Plan Vs Strategic Plan Vs Operational Plan—Differences Explained

10 Min. Read

14 Reasons Why You Need a Business Plan

6 Min. Read

Business Plan vs Business Model Canvas Explained

When Should You Write a Business Plan?

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software