example of problem statement in assignment

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

Daring Leadership Institute: a groundbreaking partnership that amplifies Brené Brown's empirically based, courage-building curriculum with BetterUp’s human transformation platform.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Find your coach

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

3 Problem statement examples and steps to write your own

We’ve all encountered problems on the job. After all, that’s what a lot of work is about. Solving meaningful problems to help improve something. 

Developing a problem statement that provides a brief description of an issue you want to solve is an important early step in problem-solving .

It sounds deceptively simple. But creating an effective problem statement isn’t that easy, even for a genius like Albert Einstein. Given one hour to work on a problem, he’d spend 55 minutes thinking about the problem and five minutes finding solutions. (Or so the story goes.)

Einstein was probably exaggerating to make a point. But considering his success in solving complex problems, we think he was on to something. 

As humans, we’re wired to jump past the problem and go directly to the solution stage. In emergencies, this behavior can be lifesaving, as in leaping out of the way of a speeding car. But when dealing with longer-range issues in the workplace, this can lead to bad decisions or half-baked solutions. 

That’s where problem statements come in handy. They help to meaningfully outline objectives to reach effective solutions. Knowing how to develop a great problem statement is also a valuable tool for honing your management skills .

But what exactly is a problem statement, when should you use one, and how do you go about writing one? In this article, we'll answer those questions and give you some tips for writing effective problem statements. Then you'll be ready to take on more challenges large and small.

What is a problem statement?

First, let’s start by defining a problem statement. 

A problem statement is a short, clear explanation of an issue or challenge that sums up what you want to change. It helps you, team members, and other stakeholders to focus on the problem, why it’s important, and who it impacts. 

A good problem statement should create awareness and stimulate creative thinking . It should not identify a solution or create a bias toward a specific strategy.

Taking time to work on a problem statement is a great way to short-circuit the tendency to rush to solutions. It helps to make sure you’re focusing on the right problem and have a well-informed understanding of the root causes. The process can also help you take a more proactive than reactive approach to problem-solving . This can help position you and your team to avoid getting stuck in constant fire-fighting mode. That way, you can take advantage of more growth opportunities.  

When to use a problem statement

The best time to create a problem statement is before you start thinking of solutions. If you catch yourself or your team rushing to the solution stage when you’re first discussing a problem, hit the brakes. Go back and work on the statement of the problem to make sure everyone understands and agrees on what the real problem is. 

Here are some common situations where writing problem statements might come in handy: 

• Writing an executive summary for a project proposal or research project
• Collaborating   on a cross-functional project with several team members
• Defining the customer issue that a proposed product or service aims to solve
• Using design thinking to improve user experience
• Tackling a problem that previous actions failed to solve 

How to identify a problem statement

Like the unseen body of an iceberg, the root cause of a specific problem isn’t always obvious. So when developing a problem statement, how do you go about identifying the true, underlying problem?

These two steps will help you uncover the root cause of a problem :

• Collect information from the research and previous experience with the problem
• Talk to multiple stakeholders who are impacted by the problem

People often perceive problems differently. Interviewing stakeholders will help you understand the problem from diverse points of view. It can also help you develop some case studies to illustrate the problem. 

Combining these insights with research data will help you identify root causes more accurately. In turn, this methodology will help you craft a problem statement that will lead to more viable solutions. 

What are problem statements used for?

You can use problem statements for a variety of purposes. For an organization, it might be solving customer and employee issues. For the government, it could be improving public health. For individuals, it can mean enhancing their own personal well-being . Generally, problem statements can be used to:

• Identify opportunities for improvement
• Focus on the right problems or issues to launch more successful initiatives – a common challenge in leadership
• Help you communicate a problem to others who need to be involved in finding a solution
• Serve as the basis for developing an action plan or goals that need to be accomplished to help solve the problem
• Stimulate thinking outside the box  and other types of creative brainstorming techniques

3 examples of problem statements

When you want to be sure you understand a concept or tool, it helps to see an example. There can also be some differences in opinion about what a problem statement should look like. For instance, some frameworks include a proposed solution as part of the problem statement. But if the goal is to stimulate fresh ideas, it’s better not to suggest a solution within the problem statement. 

In our experience, an effective problem statement is brief, preferably one sentence. It’s also specific and descriptive without being prescriptive. 

Here are three problem statement examples. While these examples represent three types of problems or goals, keep in mind that there can be many other types of problem statements.        

Example Problem Statement 1: The Status Quo Problem Statement

Example: 

The average customer service on-hold time for Example company exceeds five minutes during both its busy and slow seasons.

This can be used to describe a current pain point within an organization that may need to be addressed. Note that the statement specifies that the issue occurs during the company’s slow time as well as the busy season. This is helpful in performing the root cause analysis and determining how this problem can be solved. 

The average customer service on-hold time for Example company exceeds five minutes during both its busy and slow seasons. The company is currently understaffed and customer service representatives are overwhelmed.

Background:

Example company is facing a significant challenge in managing their customer service on-hold times. In the past, the company had been known for its efficient and timely customer service, but due to a combination of factors, including understaffing and increased customer demand, the on-hold times have exceeded five minutes consistently. This has resulted in frustration and dissatisfaction among customers, negatively impacting the company's reputation and customer loyalty.

Reducing the on-hold times for customer service callers is crucial for Example company. Prolonged waiting times have a detrimental effect on customer satisfaction and loyalty, leading to potential customer churn and loss of revenue. Additionally, the company's declining reputation in terms of customer service can have a lasting impact on its competitive position in the market. Addressing this problem is of utmost importance to improve customer experience and maintain a positive brand image.

Objectives:

The primary objective of this project is to reduce the on-hold times for customer service callers at Example company. The specific objectives include:

• Analyzing the current customer service workflow and identifying bottlenecks contributing to increased on-hold times.
• Assessing the staffing levels and resource allocation to determine the extent of understaffing and its impact on customer service.
• Developing strategies and implementing measures to optimize the customer service workflow and reduce on-hold times.
• Monitoring and evaluating the effectiveness of the implemented measures through key performance indicators (KPIs) such as average on-hold time, customer satisfaction ratings, and customer feedback.
• Establishing a sustainable approach to maintain reduced on-hold times, taking into account both busy and slow seasons, through proper resource planning, training, and process improvements.

Example Problem Statement 2: The Destination Problem Statement

Leaders at Example company want to increase net revenue for its premium product line of widgets by 5% for the next fiscal year. 

This approach can be used to describe where an organization wants to be in the future. This type of problem statement is useful for launching initiatives to help an organization achieve its desired state. 

Like creating SMART goals , you want to be as specific as possible. Note that the statement specifies “net revenue” instead of “gross revenue." This will help keep options open for potential actions. It also makes it clear that merely increasing sales is not an acceptable solution if higher marketing costs offset the net gains. 

Leaders at Example company aim to increase net revenue for its premium product line of widgets by 5% for the next fiscal year. However, the company currently lacks the necessary teams to tackle this objective effectively. To achieve this growth target, the company needs to expand its marketing and PR teams, as well as its product development teams, to prepare for scaling. 

Example company faces the challenge of generating a 5% increase in net revenue for its premium product line of widgets in the upcoming fiscal year. Currently, the company lacks the required workforce to drive this growth. Without adequate staff in the marketing, PR, and product development departments, the company's ability to effectively promote, position, and innovate its premium product line will be hindered. To achieve this kind of growth, it is essential that Example company expands teams, enhances capabilities, and strategically taps into the existing pool of loyal customers.

Increasing net revenue for the premium product line is crucial for Example company's overall business success. Failure to achieve the targeted growth rate can lead to missed revenue opportunities and stagnation in the market. By expanding the marketing and PR teams, Example company can strengthen its brand presence, effectively communicate the value proposition of its premium product line, and attract new customers.

Additionally, expanding the product development teams will enable the company to introduce new features and innovations, further enticing existing and potential customers. Therefore, addressing the workforce shortage and investing in the necessary resources are vital for achieving the revenue growth objective.

The primary objective of this project is to increase net revenue for Example company's premium product line of widgets by 5% in the next fiscal year. The specific objectives include:

• Assessing the current workforce and identifying the gaps in the marketing, PR, and product development teams.
• Expanding the marketing and PR teams by hiring skilled professionals who can effectively promote the premium product line and engage with the target audience.
• Strengthening the product development teams by recruiting qualified individuals who can drive innovation, enhance product features, and meet customer demands.
• Developing a comprehensive marketing and PR strategy to effectively communicate the value proposition of the premium product line and attract new customers.
• Leveraging the existing base of loyal customers to increase repeat purchases, referrals, and brand advocacy.
• Allocating sufficient resources, both time and manpower, to support the expansion and scaling efforts required to achieve the ambitious revenue growth target.
• Monitoring and analyzing key performance indicators (KPIs) such as net revenue, customer acquisition, customer retention, and customer satisfaction to measure the success of the growth initiatives.
• Establishing a sustainable plan to maintain the increased revenue growth beyond the next fiscal year by implementing strategies for continuous improvement and adaptation to market dynamics.

Example Problem Statement 3 The Stakeholder Problem Statement

In the last three quarterly employee engagement surveys , less than 30% of employees at Eample company stated that they feel valued by the company. This represents a 20% decline compared to the same period in the year prior. 

This strategy can be used to describe how a specific stakeholder group views the organization. It can be useful for exploring issues and potential solutions that impact specific groups of people. 

Note the statement makes it clear that the issue has been present in multiple surveys and it's significantly worse than the previous year. When researching root causes, the HR team will want to zero in on factors that changed since the previous year.

In the last three quarterly employee engagement surveys, less than 30% of employees at the Example company stated that they feel valued by the company. This indicates a significant decline of 20% compared to the same period in the previous year.

The company aspires to reduce this percentage further to under 10%. However, achieving this goal would require filling specialized roles and implementing substantial cultural changes within the organization.

Example company is facing a pressing issue regarding employee engagement and perceived value within the company. Over the past year, there has been a notable decline in the percentage of employees who feel valued. This decline is evident in the results of the quarterly employee engagement surveys, which consistently show less than 30% of employees reporting a sense of value by the company.

This decline of 20% compared to the previous year's data signifies a concerning trend. To address this problem effectively, Example company needs to undertake significant measures that go beyond superficial changes and necessitate filling specialized roles and transforming the company culture.

Employee engagement and a sense of value are crucial for organizational success. When employees feel valued, they tend to be more productive, committed, and motivated. Conversely, a lack of perceived value can lead to decreased morale, increased turnover rates, and diminished overall performance.

By addressing the decline in employees feeling valued, Example company can improve employee satisfaction, retention, and ultimately, overall productivity. Achieving the desired reduction to under 10% is essential to restore a positive work environment and build a culture of appreciation and respect.

The primary objective of this project is to increase the percentage of employees who feel valued by Example company, aiming to reduce it to under 10%. The specific objectives include:

• Conducting a comprehensive analysis of the factors contributing to the decline in employees feeling valued, including organizational policies, communication practices, leadership styles, and cultural norms.
• Identifying and filling specialized roles, such as employee engagement specialists or culture change agents, who can provide expertise and guidance in fostering a culture of value and appreciation.
• Developing a holistic employee engagement strategy that encompasses various initiatives, including training programs, recognition programs, feedback mechanisms, and communication channels, to enhance employee value perception.
• Implementing cultural changes within the organization that align with the values of appreciation, respect, and recognition, while fostering an environment where employees feel valued.
• Communicating the importance of employee value and engagement throughout all levels of the organization, including leadership teams, managers, and supervisors, to ensure consistent messaging and support.
• Monitoring progress through regular employee surveys, feedback sessions, and key performance indicators (KPIs) related to employee satisfaction, turnover rates, and overall engagement levels.
• Providing ongoing support, resources, and training to managers and supervisors to enable them to effectively recognize and appreciate their teams and foster a culture of value within their respective departments.
• Establishing a sustainable framework for maintaining high employee value perception in the long term, including regular evaluation and adaptation of employee engagement initiatives to address evolving needs and expectations.

What are the 5 components of a problem statement?

In developing a problem statement, it helps to think like a journalist by focusing on the five Ws: who, what, when, where, and why or how. Keep in mind that every statement may not explicitly include each component. But asking these questions is a good way to make sure you’re covering the key elements:

• Who: Who are the stakeholders that are affected by the problem?
• What: What is the current state, desired state, or unmet need? 
• When: When is the issue occurring or what is the timeframe involved?
• Where: Where is the problem occurring? For example, is it in a specific department, location, or region?
• Why: Why is this important or worth solving? How is the problem impacting your customers, employees, other stakeholders, or the organization? What is the magnitude of the problem? How large is the gap between the current and desired state? 

How do you write a problem statement?

There are many frameworks designed to help people write a problem statement. One example is outlined in the book, The Conclusion Trap: Four Steps to Better Decisions, ” by Daniel Markovitz. A faculty member at the Lean Enterprise Institute, the author uses many case studies from his work as a business consultant.

To simplify the process, we’ve broken it down into three steps:

1. Gather data and observe

Use data from research and reports, as well as facts from direct observation to answer the five Ws: who, what, when, where, and why. 

Whenever possible, get out in the field and talk directly with stakeholders impacted by the problem. Get a firsthand look at the work environment and equipment. This may mean spending time on the production floor asking employees questions about their work and challenges. Or taking customer service calls to learn more about customer pain points and problems your employees may be grappling with.    

2. Frame the problem properly  

A well-framed problem will help you avoid cognitive bias and open avenues for discussion. It will also encourage the exploration of more options.

A good way to test a problem statement for bias is to ask questions like these:

3. Keep asking why (and check in on the progress)

When it comes to problem-solving, stay curious. Lean on your growth mindset to keep asking why — and check in on the progress. 

Asking why until you’re satisfied that you’ve uncovered the root cause of the problem will help you avoid ineffective band-aid solutions.

What to avoid when writing a problem statement

When crafting a problem statement, it's essential to communicate the issue clearly and effectively. A well-formulated problem statement sets the stage for understanding and addressing the challenge at hand. However, there are common pitfalls that can undermine its clarity and purpose. Here's what you should avoid:

• Vagueness : Be specific about the problem and its context.
• Complexity : Keep the language simple and direct.
• Overgeneralization : Avoid broad statements that don’t address specific issues.
• Assumptions : Don’t presume solutions or causes without evidence.
• Jargon : Use clear, accessible language that can be understood by all stakeholders.

Refining your problem statements

When solving any sort of problem, there’s likely a slew of questions that might arise for you. In order to holistically understand the root cause of the problem at hand, your workforce needs to stay curious. 

An effective problem statement creates the space you and your team need to explore, gain insight, and get buy-in before taking action.

If you have embarked on a proposed solution, it’s also important to understand that solutions are malleable. There may be no single best solution. Solutions can change and adapt as external factors change, too. It’s more important than ever that organizations stay agile . This means that interactive check-ins are critical to solving tough problems. By keeping a good pulse on your course of action, you’ll be better equipped to pivot when the time comes to change. 

BetterUp can help. With access to virtual coaching , your people can get personalized support to help solve tough problems of the future.

Understand Yourself Better:

Big 5 Personality Test

Madeline Miles

Madeline is a writer, communicator, and storyteller who is passionate about using words to help drive positive change. She holds a bachelor's in English Creative Writing and Communication Studies and lives in Denver, Colorado. In her spare time, she's usually somewhere outside (preferably in the mountains) — and enjoys poetry and fiction.

How to get inspired: 15 ideas to help you reach your potential

No motivation to work: 7 tips to find motivation again, how motivation works in the brain: exploring the science, motivation and inspiration: examples in life and work, motivation vs. inspiration: the perfect combination for success, 19 ways to get motivated, a guide for using motivation to achieve goals, learn how to stay positive with these 15 tips, what causes a lack of motivation plus 9 tips to get it back, 10 problem-solving strategies to turn challenges on their head, writing a value statement: your guide to keeping your team aligned, how to write an executive summary in 10 steps, what’s a project scope, and how do you write one, contingency planning: 4 steps to prepare for the unexpected, big brother is here, but there’s a better way to improve employee productivity, how to write a resume summary that works + examples, what is a career statement, and should you write one, how to craft an impactful company mission statement, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Personal Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

• Research Process
• Manuscript Preparation
• Manuscript Review
• Publication Process
• Publication Recognition
• Language Editing Services
• Translation Services

How to Write an Effective Problem Statement for Your Research Paper

• 4 minute read

Table of Contents

The problem statement usually appears at the beginning of an article, making it one of the first things readers encounter. An excellent problem statement not only explains the relevance and importance of the research but also helps readers quickly determine if the article aligns with their interests by clearly defining the topic. Therefore, the problem statement plays a unique role in the widespread dissemination of the paper and enhancing the researcher’s academic influence.  

In this article, we will focus on writing ideas, structure, and practical examples of the problem statement, helping researchers easily write an excellent problem statement.  

Basic Writing Strategies for the Problem Statement  

The problem statement aims to highlight the pressing issue the research intends to address. It should be concise and to the point. Researchers can follow a two-step approach: first, think about the content of the problem statement, and then organize the writing framework.  

Before writing, clarify the following points¹ :  

• What is the reader’s level of understanding of the research topic?  
• How can the significance of the research be effectively conveyed to the reader?  

After addressing these two questions, you can organize the content according to the following structure:  

• Clarify what you aim to achieve with your research.  
• Explore why the problem exists and explain how solving it helps reach the goal.  
• Outline the potential impact of the research, such as possible outcomes, challenges, and benefits.  
• Recommend a plan for your experiment that follows the rules of science.  
• Explain the potential consequences if the problem is not resolved (if applicable).  

Three Important Parts of the Problem Statement  

The content and length of the problem statement can vary depending on the type of research. Although there’s no fixed format, it’s helpful to include these three key parts:  

  Research Background:  

Explain clearly what problem your research focuses on. Describe how things would be better if this problem didn’t exist. Also, talk about what other researchers have tried to do about this problem and what still needs to be figured out.  

  Research Significance:  

Clarify the impact of the problem on the research field and society, and analyze the cause of the problem. Explain who will benefit from solving the problem, thus demonstrating the relevance of the research and its contribution to the existing research system.²  To illustrate the relevance, consider aspects such as the geographical location or process where the problem occurs, the time period during which it exists, and the severity of the problem.  

Solution:  

Describe the research objective and the expected solution or results.  

Understanding the Writing Method Through Examples  

To further explore the writing method of the problem statement, let’s look at the following case.  

Research Topic: 

The benefits of vitamin D supplementation on the immune system.  

Problem Statement: 

• Review existing research on the role of vitamin D in the immune system, emphasizing the potential impacts of vitamin D deficiency on the human body.  
• List the obstacles encountered when trying to increase vitamin D levels in the body through supplements, and briefly mention the physiological or molecular mechanisms behind these obstacles.  
• Clarify feasible ways to overcome these obstacles, such as new methods to promote the absorption of vitamin D in the intestine. Then, focus on the benefits of these methods, such as helping postmenopausal women with breast cancer improve their blood vitamin D levels.   

Points to Note: 

When crafting your problem statement, focus on essential details and avoid unnecessary information. Additionally, absolute terms such as “must” should be avoided.  

( The examples in this article are used only to illustrate writing points, and the academic views contained therein are not for reference. )  

By mastering these techniques and methods, you can enhance the clarity and impact of their problem statements. This not only makes the articles more engaging for reviewers and readers but also increases the likelihood of broader dissemination.  

For efficient and professional assistance, consider reaching out to Elsevier Language Services. Our team of expert editors, who are native English speakers across various disciplines, can help refine every aspect of your article, including the problem statement. Our goal is to ensure your research achieves efficient publication and has wide-reaching impact, supporting your academic journey in the long term.  

Type in wordcount for Plus Total: USD EUR JPY Follow this link if your manuscript is longer than 9,000 words. Upload

References:  

• SURF Workshop Resources: Problem Statements – Purdue OWL® – Purdue University. (n.d.). https://owl.purdue.edu/owl/subject_specific_writing/writing_in_the_purdue_surf_program/surf_workshop_resources_problem_statements/index.html
• Problem Statement | A practical guide to delivering results. (n.d.). Copyright (C)2024 a Practical Guide to Delivering Results. All Rights Reserved. https://deliveringresults.leeds.ac.uk/delivering-results-lifecycle/problem-statement/

Step-by-Step Guide: How to Craft a Strong Research Hypothesis

How to Use Tables and Figures effectively in Research Papers

You may also like.

Descriptive Research Design and Its Myriad Uses

Five Common Mistakes to Avoid When Writing a Biomedical Research Paper

Making Technical Writing in Environmental Engineering Accessible

To Err is Not Human: The Dangers of AI-assisted Academic Writing

When Data Speak, Listen: Importance of Data Collection and Analysis Methods

Choosing the Right Research Methodology: A Guide for Researchers

Why is data validation important in research?

Writing a good review article

Input your search keywords and press Enter.

• Skip to main content
• Skip to primary sidebar
• Skip to footer
• QuestionPro

• Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case AskWhy Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
• Resources Blog eBooks Survey Templates Case Studies Training Help center

Home Market Research

Problem Statement: What It Is, How to Write + Examples

A well-defined problem statement is the foundation of any successful project, research, or initiative. Whether you’re a student, a professional, or an entrepreneur, understanding a problem statement and how to craft one effectively is crucial. 

In this blog post, we will dive deep into problem statements, explaining what they are, how to write them, and providing real-life examples to guide you.

What Is a Problem Statement?

A problem statement is a concise and clear description of an issue or challenge that needs to be addressed. It serves as a roadmap for problem-solving and decision-making, helping individuals and teams define the scope of their work and focus on the most critical aspects of a problem. 

The problem statement underscores the need for exploring viable solutions and potential solutions to tackle the rising energy consumption in our community.

A well-crafted problem statement should be:

• Specific: Clearly define the problem, avoiding vague or general descriptions.
• Measurable: Include criteria to assess the success or completion of the solution.
• Achievable: Ensure that the problem can be solved or improved within reasonable constraints.
• Relevant: Align the problem statement with your goals and objectives.
• Time-bound: Set a timeframe for solving the problem or achieving progress.

When to Use a Problem Statement

A problem statement is a concise and clear description of an issue or challenge that needs to be addressed. It is often used in various contexts, including business, research , project management, and problem-solving. 

Here are some key elements of situations in which you should use to write a problem statement in a brief and focused manner:

• Project Proposals: When proposing a project, whether it’s for a business world initiative or a research endeavor, concise writing problem statements help stakeholders understand why the project is necessary and what it aims to solve.
• Business Plans: A brief error statement can provide context for the business goals and objectives in a business plan or strategy document. It helps identify the specific market or industry challenges the business addresses.
• Research Proposals: In academic or scientific research proposals, a succinct error statement outlines the research question or problem the study intends to investigate. It sets the stage for the research objectives and methodology.
• Product Development: When creating a new product or service, a short problem statement helps the design process and development teams focus on solving a specific user or market problem.
• Policy Development: In the public sector, government agencies and policymakers often use error statements to define and communicate the issues that need attention, leading to the formulation of policies or regulations.
• Conflict Resolution: In conflict resolution or mediation processes, a concise error statement can help parties involved in a dispute to understand the core issues and work towards a resolution.
• Quality Improvement: In quality management or process improvement initiatives, a brief error statement helps identify the areas in a process where improvements are needed.
• Marketing and Advertising: When creating marketing campaigns or advertising materials, a problem statement can be used to highlight a consumer’s pain point and show how a product or service can solve it.
• Innovation Challenges: In innovation competitions or hackathons, participants often start by defining a clear and concise error statement before brainstorming a proposed solution.
• Personal Goals: Even in personal development or goal-setting, it can be helpful to formulate a concise problem statement to clarify what you want to achieve and why.

How to Write an Effective Problem Statement

Writing an effective problem statement is crucial for any project, research, or initiative because it sets the stage for addressing the issue at hand. A well-crafted problem statement clarifies the problem, provides context, and serves as a guide for developing and implementing solutions. 

Here are the steps to write an effective problem statement:

01. Understand the Problem:

Begin by thoroughly understanding the problem you intend to address. Conduct research, gather data, and talk to relevant stakeholders to gain insights into the issue. Identify the scope and boundaries of the problem.

02. Define the Problem Clearly:

Your problem statement should be clear and concise. Avoid vague or ambiguous language. State the problem in simple terms so anyone reading it can understand the issue.

03. Provide Context:

Give background information to help readers understand the problem’s significance. Explain why it is important, who it affects, and what its implications are. Provide relevant statistics, trends, or examples to illustrate the problem’s financial costs, scope and impact.

04. Identify the Root Cause:

Try to identify the underlying causes or factors contributing to the problem. This will help address the issue at its core rather than just its symptoms.

05. Be Specific:

Avoid broad or generic problem statements. Instead, narrow down the problem to a specific issue that can be tackled effectively. Specificity will make it easier to develop targeted solutions.

06. Use Measurable Criteria:

Include measurable criteria for success. This allows you to evaluate whether the problem has been resolved or improvements have been made. Quantifiable metrics help in tracking progress.

07. Make It Feasible:

Ensure that the problem statement reflects a realistic and achievable challenge. It should be addressed within your resources and constraints.

08. Avoid Solution Language:

This should focus on describing the problem, not proposing solutions. Avoid phrases like “we need to do X” or “we should implement Y.” Save the solution-oriented discussions for later in the design thinking process.

09. Consider the Audience:

Tailor your own problem statement to the audience it is intended for. Use language and terminology that your audience can understand and relate to. Adapt the level of technical detail accordingly.

10. Seek Feedback:

Share your problem statement with colleagues, experts, or stakeholders to gather feedback and refine it. Their input can help ensure clarity and completeness.

11. Revise and Refine:

Continue to revise and refine the error statement as you gather more information and insights. It may evolve as your understanding of the problem deepens.

12. Test for Objectivity:

Ensure that your problem statement is free from bias and reflects a balanced perspective. Avoid making assumptions or assigning blame without evidence.

Examples of Problem Statements

The problem statement serves as the foundation for your research, outlining the key challenges and issues we aim to address in just a few sentences and providing a clear direction for our study. To further illustrate how to create effective problem statements, let’s explore some real-life problem statement examples:

Example 1: Education

“The high school dropout rate in our community has risen by 20% over the past two years, negatively impacting our future workforce. We need to implement targeted intervention programs to reduce dropout rates and ensure a more educated workforce.”

Example 2: Healthcare

“Patients in our clinic often face long wait times for appointments, resulting in dissatisfaction and delays in medical care. We must streamline our appointment scheduling process to reduce wait times and improve patient’s customer satisfaction ratings.”

Example 3: Business

“Our e-commerce website experiences a high cart abandonment rate, leading to lost sales opportunities. We must identify the reasons for cart abandonment and implement strategies to increase conversion rates.”

A well-crafted problem statement is fundamental for effective problem-solving in any field or endeavor. Following the steps outlined in this blog post and studying the examples provided can enhance your ability to define, address, and ultimately solve complex problems. 

Whether you’re a student tackling a research project or a professional seeking to improve your organization’s processes, mastering the art of problem statement writing is a valuable skill that can lead to greater success.

QuestionPro streamlines problem-solving with versatile surveys, data analysis, segmentation, and real-time reporting. It offers a comprehensive toolkit for gathering valuable insights, facilitating informed decision-making, and addressing problem statements effectively.

LEARN MORE         FREE TRIAL

MORE LIKE THIS

Jotform vs Microsoft Forms: Which Should You Choose?

Aug 26, 2024

Stay Conversations: What Is It, How to Use, Questions to Ask

Age Gating: Effective Strategies for Online Content Control

Aug 23, 2024

Work-Life Balance: Why We Need it & How to Improve It

Aug 22, 2024

Other categories

• Academic Research
• Artificial Intelligence
• Assessments
• Brand Awareness
• Case Studies
• Communities
• Consumer Insights
• Customer effort score
• Customer Engagement
• Customer Experience
• Customer Loyalty
• Customer Research
• Customer Satisfaction
• Employee Benefits
• Employee Engagement
• Employee Retention
• Friday Five
• General Data Protection Regulation
• Insights Hub
• Life@QuestionPro
• Market Research
• Mobile diaries
• Mobile Surveys
• New Features
• Online Communities
• Question Types
• Questionnaire
• QuestionPro Products
• Release Notes
• Research Tools and Apps
• Revenue at Risk
• Survey Templates
• Training Tips
• Tuesday CX Thoughts (TCXT)
• Uncategorized
• What’s Coming Up
• Workforce Intelligence

Skip to main content

• Contact sales
• Get started Get started for free

Figma Design

Design and prototype in one place

Collaborate with a digital whiteboard

Translate designs into code

Figma Slides

Co-create presentations

Explore all Figma AI features

Get the desktop, mobile,
and font installer apps

See the latest features and releases

• Design systems
• Prototyping
• Wireframing
• Online whiteboard
• Team meetings
• Strategic planning
• Brainstorming
• Diagramming
• Product development
• Web development
• Design handoff
• Engineering
• Product managers

Organizations

Creator fund

Build and sell what you love

User groups

Join a local Friends of Figma group

Learn best practices at virtual events

Customer stories

Read about leading product teams

Shortcut: The Figma blog

Stories about how products take shape—and shape our world

Get started

• Developer docs
• Best practices
• Reports & insights
• Resource library
• Help center

How to write a problem statement: a step-by-step guide

Many great business ideas begin with a crucial problem that needed solving. While product teams and designers may be eager to build solutions, it pays to not rush your product out the door. If you’ve ever heard the phrase “Give me six hours to chop down a tree and I will spend the first four sharpening the axe,” you might understand why.

Instead of immediately switching into solution-mode, there’s value in taking time to understand a problem from all angles. One of the best ways to properly diagnose and solve problems is to write a problem statement.

In this article, we explain what problem statements are, how to write one, and share a few examples.

What is a problem statement?

Problem statements summarize a challenge you want to resolve, its causes, who it impacts, and why that’s important. They often read like a concise overview managers can share with stakeholders and their teams.

Why are problem statements important?

Problem statements help you share details about a challenge facing your team. Instead of rushing to a solution, writing a problem statement enables you to reflect on the challenge and plan your response.

The high-level perspective a problem statement offers lets teams focus on the factors they need to change. Managers also use this top-down vantage to oversee their teams as they work out solutions.

When to use a problem statement

Any time you face a challenge is an opportunity to write a problem statement. You can write a problem statement to improve operations in different contexts. For example, you might use a problem statement to:

• Refine project proposals: Managers write project proposals to solve user issues. Problem statements inform these proposals, shaping their goals, plans, and approaches.
• Develop your product offering: Many startups build their business model on solving a long-standing problem. Problem statements help clarify a company’s mission and core product design .
• Clarify the outcome of solving a problem: Problem statements point out the long-term benefits of solving the issue, which can help you put the problem into context for stakeholders and secure necessary resources.
• Collaborate with multiple teams: You can rally teams around a common goal if you frame it as a shared problem. Collaboration ensures you examine the problem and reach solutions from all possible angles.
• Improve the user experience: Problem statements can identify pain points and ways to enhance a product. When teams act on problem statements, this can improve UX.

What are the elements of a problem statement?

You can break problem statements into a few core elements. While the format of a problem statement is flexible, aim to include the following:

• Gap: the challenge, issue, or pain point you currently face
• Orientation: a description of when and where you found the problem and the trend it creates or follows
• Impact: a measure of your problem’s consequences in cost, time, quality, environment, or personal experience
• Importance: why this problem matters to your organization and customers

How to write a problem statement

Now that you understand the elements of a problem statement, you can write your own in five key steps.

1. Identify the problem

Start by pointing out an issue and gathering data. Put yourself in the support or production environment where the problem arises and try to experience it firsthand. When gathering data, look for trends or overarching themes—they may help you find the root cause of your problem later.

After seeing the problem for yourself, interview others who know about it. Start with employees who run into the problem or offer support for it. In some cases, they may have a design brief with more information on the issue. Beyond that, customer testimonials and stakeholder interviews can lay out the full scope of your problem.

2. Put the problem into context

Describe how the problem impacts customers and stakeholders. Avoid personal bias and focus on developing a clear perspective. This approach helps prioritize the issue and explain why you need to solve it. If customers can't reach the benefits of your product because of an issue, that's a high-priority concern. If you’ve ever conducted design research , this process should feel similar.

You can put a problem into context by asking:

• Does the problem lead to a reputational, financial, or logistical cost?
• Is the main issue a symptom of a greater challenge?
• Has your team already tried to solve this problem? Why didn’t past solutions work?
• What do you and your team definitely know about the current problem?

3. Find the root cause

Ask yourself "why" questions about the problem to find its origin point. Your initial assumptions about a problem might stand in the way, so as you learn more about the issue, don’t be afraid to change how you look at it. You'll get closer to the root cause as you reframe your understanding around these discoveries.

If you need help uncovering the root cause or challenging your initial assumptions, these templates can help:

• The 5 whys template helps you get to the root cause of a problem.
• Reverse brainstorming templates reverse the way you frame problems to find new solutions.
• A DMAIC template lets you define, measure, analyze, improve, and control a problem.
• Mind map templates allow for brainstorming causes, effects, and solutions in a shared space.

4. Describe your ideal outcome

Now that you understand the problem, think about your ideal outcome. Whether you're solving a problem with your product or an internal process, remember to avoid scenarios where you put a Band-Aid on the issue. Even if you can avoid specific symptoms in the short term, letting a core problem go unsolved can lead to other setbacks later.

In some cases, you can describe safeguards that let a process work as intended. You can also write an alternative process that avoids the issue altogether. This ideal outcome will inform your goals and objectives in the next step.

5. Propose a solution and outline its benefits

Finally, your problem statement should include solutions to the problem. Including more than one solution gives stakeholders and your team options for deciding your approach. Note the benefits of each solution, highlighting why it stands a chance of working or how it can save on time and costs.

To ensure you arrive at the best solution, be sure to:

• Ask your team if the proposed solution matches their understanding of the problem.
• Consider more than one solution. Sometimes, you can choose between multiple options or apply more than one solution at once.
• Include long-term financial, intangible, and operational benefits the solution provides.
• Consider whether your solution has blind spots or causes changes that could lead to more issues.

Problem statement examples

Now that you know how to write problem statements, here are some examples.

Example 1: Support ticket wait times

Suppose you’re a support manager at a midsize SaaS company. Ideally, you want to respond to every support request within a few hours. However, your team can’t reach turnaround times fast enough to meet customer expectations. Start by breaking down the elements of your problem statement:

• Gap: Customers have long wait times for their support tickets to get a response.
• Orientation: This problem began in the last few months and has only worsened.
• Impact: Customers aren't happy with their quality of service, and your teams feel burnt out from trying to keep up.
• Importance: Retaining customers with support is essential for sustaining your business.

Now that we’ve laid out the details, we can format it as a problem statement:

• Identify the problem: You have high support ticket turnaround times. Gather data by tracking how the time has lengthened in the past few months and talking to customers about inconsistencies in wait times.
• Put it into context: Customers upset about their wait could switch to competitors. You initially assumed it was seasonal demand rising, but wait times haven’t tapered off, which could cause reputational and financial problems.
• Find the root cause: You initially assumed demand had increased. Support tickets have remained steady, but your AI support designed to solve minor problems has had fewer tickets. This lack of AI support has your teams stretched thin.
• Describe your ideal outcome: AI support should be able to handle more advanced queries. This way, your service teams can focus solely on tickets too advanced for AI.
• Propose a solution: Choose between assigning devs to revamp your AI or investing in a new solution to handle tickets. You can also consider reworking support agents' workflows to focus more on direct customer contact.

Example 2: New feature development

Assume you're a project manager at a tech company. You offer a platform that tracks goals and finds inefficiencies in your programmer's workflows. Your leadership wants to release a tool that lets customers estimate the amount of money earned for each workflow issue they correct. However, you aren't sure you have the resources to implement the feature.

• Gap: You need to create a payoff calculator, but you may not have the necessary resources.
• Orientation: The problem began when you received the assignment. The more time you spend researching the new tool , the less time you have to implement it.
• Impact: Failure to get this feature off the ground will give competitors who offer this tool an advantage.
• Importance: You need this feature to stand out from competitors and for lead generation.

With this information, you can turn it into a problem statement:

• Identify the problem: Your team doesn’t have the resources to design and implement a new feature. Start by interviewing stakeholders and employees who have worked on tools like this—they can explain the issues and solutions that go into adding this feature.
• Put it into context: Not implementing this feature would give competitors an edge and potentially push customers interested in payoff calculators away from your product.
• Find the root cause: Your team currently isn't tracking the necessary metrics to use in an ROI calculator. Your team also doesn't have enough experience with the kind of tool to build it from scratch.
• Describe your ideal outcome: Your devs add the calculator to your platform. This feature draws in new customers interested in the tool and helps current ones make the switch.
• Propose a solution: Your devs learn more about the feature’s framework and add the ability to track ROI-centric metrics. From there, you can create a project roadmap to get this feature added to the platform in a few months.

Problem statement template

Ready to start writing your own problem statement? Try our problem statement template below.

Get your team on the same page to solve problems faster

Project managers used to putting out fires can tell you how much of their job comes down to problem-solving. But before working on solutions, you need to organize your team around a clear problem statement. Find actionable, collaborative solutions by rallying everyone around a shared understanding of a problem.

Once you square away your problem statement, check out our library of over 300 templates . With FigJam, your team can plan and strategize around every step of your project. The right online whiteboard helps you exchange feedback and loop in other teams to find solutions faster.

Go to next section

The Research Problem & Statement

What they are & how to write them (with examples)

By: Derek Jansen (MBA) | Expert Reviewed By: Eunice Rautenbach (DTech) | March 2023

If you’re new to academic research, you’re bound to encounter the concept of a “ research problem ” or “ problem statement ” fairly early in your learning journey. Having a good research problem is essential, as it provides a foundation for developing high-quality research, from relatively small research papers to a full-length PhD dissertations and theses.

In this post, we’ll unpack what a research problem is and how it’s related to a problem statement . We’ll also share some examples and provide a step-by-step process you can follow to identify and evaluate study-worthy research problems for your own project.

Overview: Research Problem 101

What is a research problem.

• What is a problem statement?

Where do research problems come from?

• How to find a suitable research problem
• Key takeaways

A research problem is, at the simplest level, the core issue that a study will try to solve or (at least) examine. In other words, it’s an explicit declaration about the problem that your dissertation, thesis or research paper will address. More technically, it identifies the research gap that the study will attempt to fill (more on that later).

Let’s look at an example to make the research problem a little more tangible.

To justify a hypothetical study, you might argue that there’s currently a lack of research regarding the challenges experienced by first-generation college students when writing their dissertations [ PROBLEM ] . As a result, these students struggle to successfully complete their dissertations, leading to higher-than-average dropout rates [ CONSEQUENCE ]. Therefore, your study will aim to address this lack of research – i.e., this research problem [ SOLUTION ].

A research problem can be theoretical in nature, focusing on an area of academic research that is lacking in some way. Alternatively, a research problem can be more applied in nature, focused on finding a practical solution to an established problem within an industry or an organisation. In other words, theoretical research problems are motivated by the desire to grow the overall body of knowledge , while applied research problems are motivated by the need to find practical solutions to current real-world problems (such as the one in the example above).

As you can probably see, the research problem acts as the driving force behind any study , as it directly shapes the research aims, objectives and research questions , as well as the research approach. Therefore, it’s really important to develop a very clearly articulated research problem before you even start your research proposal . A vague research problem will lead to unfocused, potentially conflicting research aims, objectives and research questions .

What is a research problem statement?

As the name suggests, a problem statement (within a research context, at least) is an explicit statement that clearly and concisely articulates the specific research problem your study will address. While your research problem can span over multiple paragraphs, your problem statement should be brief , ideally no longer than one paragraph . Importantly, it must clearly state what the problem is (whether theoretical or practical in nature) and how the study will address it.

Here’s an example of a statement of the problem in a research context:

Rural communities across Ghana lack access to clean water, leading to high rates of waterborne illnesses and infant mortality. Despite this, there is little research investigating the effectiveness of community-led water supply projects within the Ghanaian context. Therefore, this study aims to investigate the effectiveness of such projects in improving access to clean water and reducing rates of waterborne illnesses in these communities.

As you can see, this problem statement clearly and concisely identifies the issue that needs to be addressed (i.e., a lack of research regarding the effectiveness of community-led water supply projects) and the research question that the study aims to answer (i.e., are community-led water supply projects effective in reducing waterborne illnesses?), all within one short paragraph.

Need a helping hand?

Wherever there is a lack of well-established and agreed-upon academic literature , there is an opportunity for research problems to arise, since there is a paucity of (credible) knowledge. In other words, research problems are derived from research gaps . These gaps can arise from various sources, including the emergence of new frontiers or new contexts, as well as disagreements within the existing research.

Let’s look at each of these scenarios:

New frontiers – new technologies, discoveries or breakthroughs can open up entirely new frontiers where there is very little existing research, thereby creating fresh research gaps. For example, as generative AI technology became accessible to the general public in 2023, the full implications and knock-on effects of this were (or perhaps, still are) largely unknown and therefore present multiple avenues for researchers to explore.

New contexts – very often, existing research tends to be concentrated on specific contexts and geographies. Therefore, even within well-studied fields, there is often a lack of research within niche contexts. For example, just because a study finds certain results within a western context doesn’t mean that it would necessarily find the same within an eastern context. If there’s reason to believe that results may vary across these geographies, a potential research gap emerges.

Disagreements – within many areas of existing research, there are (quite naturally) conflicting views between researchers, where each side presents strong points that pull in opposing directions. In such cases, it’s still somewhat uncertain as to which viewpoint (if any) is more accurate. As a result, there is room for further research in an attempt to “settle” the debate.

Of course, many other potential scenarios can give rise to research gaps, and consequently, research problems, but these common ones are a useful starting point. If you’re interested in research gaps, you can learn more here .

How to find a research problem

Given that research problems flow from research gaps , finding a strong research problem for your research project means that you’ll need to first identify a clear research gap. Below, we’ll present a four-step process to help you find and evaluate potential research problems.

If you’ve read our other articles about finding a research topic , you’ll find the process below very familiar as the research problem is the foundation of any study . In other words, finding a research problem is much the same as finding a research topic.

Step 1 – Identify your area of interest

Naturally, the starting point is to first identify a general area of interest . Chances are you already have something in mind, but if not, have a look at past dissertations and theses within your institution to get some inspiration. These present a goldmine of information as they’ll not only give you ideas for your own research, but they’ll also help you see exactly what the norms and expectations are for these types of projects.

At this stage, you don’t need to get super specific. The objective is simply to identify a couple of potential research areas that interest you. For example, if you’re undertaking research as part of a business degree, you may be interested in social media marketing strategies for small businesses, leadership strategies for multinational companies, etc.

Depending on the type of project you’re undertaking, there may also be restrictions or requirements regarding what topic areas you’re allowed to investigate, what type of methodology you can utilise, etc. So, be sure to first familiarise yourself with your institution’s specific requirements and keep these front of mind as you explore potential research ideas.

Step 2 – Review the literature and develop a shortlist

Once you’ve decided on an area that interests you, it’s time to sink your teeth into the literature . In other words, you’ll need to familiarise yourself with the existing research regarding your interest area. Google Scholar is a good starting point for this, as you can simply enter a few keywords and quickly get a feel for what’s out there. Keep an eye out for recent literature reviews and systematic review-type journal articles, as these will provide a good overview of the current state of research.

At this stage, you don’t need to read every journal article from start to finish . A good strategy is to pay attention to the abstract, intro and conclusion , as together these provide a snapshot of the key takeaways. As you work your way through the literature, keep an eye out for what’s missing – in other words, what questions does the current research not answer adequately (or at all)? Importantly, pay attention to the section titled “ further research is needed ”, typically found towards the very end of each journal article. This section will specifically outline potential research gaps that you can explore, based on the current state of knowledge (provided the article you’re looking at is recent).

Take the time to engage with the literature and develop a big-picture understanding of the current state of knowledge. Reviewing the literature takes time and is an iterative process , but it’s an essential part of the research process, so don’t cut corners at this stage.

As you work through the review process, take note of any potential research gaps that are of interest to you. From there, develop a shortlist of potential research gaps (and resultant research problems) – ideally 3 – 5 options that interest you.

Step 3 – Evaluate your potential options

Once you’ve developed your shortlist, you’ll need to evaluate your options to identify a winner. There are many potential evaluation criteria that you can use, but we’ll outline three common ones here: value, practicality and personal appeal.

Value – a good research problem needs to create value when successfully addressed. Ask yourself:

• Who will this study benefit (e.g., practitioners, researchers, academia)?
• How will it benefit them specifically?
• How much will it benefit them?

Practicality – a good research problem needs to be manageable in light of your resources. Ask yourself:

• What data will I need access to?
• What knowledge and skills will I need to undertake the analysis?
• What equipment or software will I need to process and/or analyse the data?
• How much time will I need?
• What costs might I incur?

Personal appeal – a research project is a commitment, so the research problem that you choose needs to be genuinely attractive and interesting to you. Ask yourself:

• How appealing is the prospect of solving this research problem (on a scale of 1 – 10)?
• Why, specifically, is it attractive (or unattractive) to me?
• Does the research align with my longer-term goals (e.g., career goals, educational path, etc)?

Depending on how many potential options you have, you may want to consider creating a spreadsheet where you numerically rate each of the options in terms of these criteria. Remember to also include any criteria specified by your institution . From there, tally up the numbers and pick a winner.

Step 4 – Craft your problem statement

Once you’ve selected your research problem, the final step is to craft a problem statement. Remember, your problem statement needs to be a concise outline of what the core issue is and how your study will address it. Aim to fit this within one paragraph – don’t waffle on. Have a look at the problem statement example we mentioned earlier if you need some inspiration.

Key Takeaways

We’ve covered a lot of ground. Let’s do a quick recap of the key takeaways:

• A research problem is an explanation of the issue that your study will try to solve. This explanation needs to highlight the problem , the consequence and the solution or response.
• A problem statement is a clear and concise summary of the research problem , typically contained within one paragraph.
• Research problems emerge from research gaps , which themselves can emerge from multiple potential sources, including new frontiers, new contexts or disagreements within the existing literature.
• To find a research problem, you need to first identify your area of interest , then review the literature and develop a shortlist, after which you’ll evaluate your options, select a winner and craft a problem statement .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

I APPRECIATE YOUR CONCISE AND MIND-CAPTIVATING INSIGHTS ON THE STATEMENT OF PROBLEMS. PLEASE I STILL NEED SOME SAMPLES RELATED TO SUICIDES.

Very pleased and appreciate clear information.

Your videos and information have been a life saver for me throughout my dissertation journey. I wish I’d discovered them sooner. Thank you!

Very interesting. Thank you. Please I need a PhD topic in climate change in relation to health.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

Reference management. Clean and simple.

How to write a problem statement

What is a problem statement?

Why write a problem statement, when are problem statements commonly written, how do i write a problem statement, the format of a problem statement, the trademarks of a good problem statement, an example of a problem statement, frequently asked questions about problem statements, related articles.

A problem statement is a clear and concise description of the problem or issue a team aims to address in a project.

A problem statement identifies a problem’s current state, desired future state, and the gaps that lie between the two. It doesn't define the solution to the problem or provide a road map for solving the problem; it only gives an outline of what the problem is.

However, the researcher or team can later use the problem statement to validate that their work delivered an outcome that resulted in the solution.

A problem statement is a useful communication tool, as it keeps the whole team on track and tells them why the project is important. A problem statement helps someone to define and understand the problem, identify the goals of the project, and outline the scope of work.

A problem statement is especially relevant for projects that aim to improve processes, as it allows for the easier development of solutions. Referencing it helps guide the activities carried out and aids the research team in staying focused. The information in a problem statement also helps a team make important decisions.

When the desired solution is implemented later on, a problem statement can help make sure that steps are put into place to prevent the original problem from recurring in the future.

Problem statements are used in both academic and business contexts. In a business environment, project managers can use them to help execute process improvement projects.

But in an academic setting, they can help researchers to contextualize and understand the significance of the problem in a research project. This guide focuses on academic problem statements.

Before planning or writing out your academic problem statement, ask yourself some important questions, and make notes with your answers:

• What is the problem?
• How often does the problem occur?
• Where does the problem occur?
• When does the problem occur?
• Who does the problem impact?
• What causes the problem?
• How would things ideally work if the problem wasn't present?
• Why is this a problem, and why does it matter?
• What impact does the problem cause?
• Which possible solution/s to the problem are you going to propose?
• What are the predicted benefits or outcomes of your solutions?

When you write your problem statement, split it into four sections:

• Problem: Here, simply define what your problem is, clearly and concisely. Make it no longer than one or two sentences.
• Background: This is the section where you can describe what causes the problem, how often it occurs, where and when it occurs, and who the problem impacts.
• Relevance: You'll want to show how the problem is relevant, as well as why it matters and requires a solution. This is a great space to specify why it's a problem and what impacts it causes. If it fits comfortably, you can also articulate how things would ideally work if the problem wasn't present.
• Objectives: This section doesn't require great detail or length, as the problem statement isn't the area of your research project in which to specifically problem-solve. However, you should lay out a brief plan of what you're going to do to investigate and how that should help you formulate solutions. You can also hypothesize on possible solutions you're going to propose, and the benefits you predict from these.

A quality problem statement should be:

• Concise: You should be able to summarize your problem, as well as the different elements of how and why it's a problem, in succinct sentences. If you can't, revisit your initial notes and clarify what you want to achieve with your project.
• Specific: Only write about one issue in a problem statement, even if there's more than one impact of that issue. Your research and actions then only have to focus on solving the one problem, and there's no confusion.
• Measurable: Be clear about how you're able to measure and convey both the problem and your proposed objectives. This is usually by communicating the problem in terms of degree and frequency.

Below is an academic problem statement example. You don't need to include any headers in your real problem statement, but we'll do so here to show you how the sections of the document function in practice.

There is worryingly low uptake of free cervical cancer screening in the UK amongst women aged 25 to 35.

According to an assessment conducted by X Health Trust, only 60% of 25- to 35-year-old female patients attended cervical cancer screening appointments within the last two years.

This could be due to several contributing factors:

• Female patients in this age group may be more likely to believe they are not susceptible to cervical cancer due to their younger age.
• There has been an absence of regular and informative public health announcements on this subject within the last seven years.
• Cervical cancer screening has a reputation for being an unpleasant experience, which could be off-putting for patients due to attend one.

Cervical cancer is the 14th most common cancer in females in the UK, representing a notable health risk. As of 2017, there were around 3,200 new cervical cancer cases, with 850 consequent deaths, in the UK every year.

Although mortality rates in the UK for cervical cancer are highest in females aged 85 to 89, incidence rates for the disease are still highest in females aged 30 to 34.

When cervical cancer is diagnosed at its earliest stage, 96% of people diagnosed will survive their disease for one year or more. This is compared with only 50% of people when the disease is diagnosed at the latest stage.

Screening is a vital health service as many cervical cancer patients will be symptomless until they are in a later stage of the disease.

We are going to conduct a survey of 10,000 females in the UK between the ages of 25 and 35. We will first ask them the question of whether they have attended a cervical screening appointment in the last five years. For those who answer “no,” we will then present them with multiple-choice options that answer the question, “why not?”

From the results we gather, we should be able to accurately assess the most common reasons why there is a low uptake in cervical cancer screening in this age group. We will then propose interventions to the medical community based on our findings.

Our ultimate goal is to increase the uptake of cervical cancer screening by females between 25 and 35 in the UK over the next five years.

🔲 Background

🔲 Relevance

🔲 Objectives

A problem statement helps you define and understand a problem, identify the goals of your project, and outline the scope of your work. A problem statement is especially important for projects that aim to improve processes, as it allows for the easier development of solutions.

A good problem statement is concise, specific and measurable. It summarizes the different elements of how and why it's a problem. It focusses on solving this one problem, and there is no confusion as to what the problem is and how it is solved. It is clear how the problem can be solved and how this can be measured.

To start a problem statement, first ask yourself some important questions to define the problem, like:

• Which possible solutions to the problem are you going to propose?

When you write your problem statement, split it into these sections:

A smart problem statement is concise, specific and measurable. It should briefly describe the problem, where it is occurring, the timeframe over which it has been occurring, and the size and magnitude of the problem.

• What is Strategy?
• Business Models
• Developing a Strategy
• Strategic Planning
• Competitive Advantage
• Growth Strategy
• Market Strategy
• Customer Strategy
• Geographic Strategy
• Product Strategy
• Service Strategy
• Pricing Strategy
• Distribution Strategy
• Sales Strategy
• Marketing Strategy
• Digital Marketing Strategy
• Organizational Strategy
• HR Strategy – Organizational Design
• HR Strategy – Employee Journey & Culture
• Process Strategy
• Procurement Strategy
• Cost and Capital Strategy
• Business Value
• Market Analysis
• Problem Solving Skills
• Strategic Options
• Business Analytics
• Strategic Decision Making
• Process Improvement
• Project Planning
• Team Leadership
• Personal Development
• Leadership Maturity Model
• Leadership Team Strategy
• The Leadership Team
• Leadership Mindset
• Communication & Collaboration
• Problem Solving
• Decision Making
• People Leadership
• Strategic Execution
• Executive Coaching
• Strategy Coaching
• Business Transformation
• Strategy Workshops
• Leadership Strategy Survey
• Leadership Training
• Who’s Joe?

PROBLEM STATEMENT

Learn everything you need to know to develop a Problem Statement by an Ex-McKinsey consultant . Includes best practices , examples, and a free problem statement template at the bottom.

“A problem well stated is a problem half solved.”

– Charles Kettering, Early 1900s American Inventor

I remember my first day on my first project at McKinsey, the partner got the team in a room for us to spend a few hours “defining the problem statement.” At first, I thought to myself, “man, what a dumb idea…this client is paying us millions of dollars, and we don’t even know what we are trying to solve?” But, as we started to debate the context of the client, the issues they faced, and the reasons why they brought us on, I started to appreciate defining the problem statement and the ability for the right problem statement to frame and focus problem solving .

What is a problem statement?

A problem statement is a clear description of the problem you are trying to solve and is typically most effectively stated as a question. Problem statements are subtly critical in effective problem solving. They have an uncanny ability in focusing the efforts of brainstorming , teamwork, and projects .

To understand this better, let’s go through some examples of how you can position a brainstorming session on various topics.

Beyond brainstorming, problem statements should be used at the beginning of any project to frame and focus on the problem. A good problem statement defines the “who” the problem involves, and defines the scope of the problem. Since problem statements guide much of the problem solving of a project, it is important not to be too narrow or broad with the problem statement.

How do you create an effective problem statement?

As stated before, every McKinsey project starts with the development of a problem statement. Once we landed on a strong problem statement, then we had to align the client with the problem statement. The easiest way for a project and team to get off track is if the team and the client are trying to solve different problems. A good problem statement aligns the expectations of the client with the team’s activities and output.

Here are the best practices when creating an effective problem statement:

Use the 5 Ws and one H

One of the most useful tools when developing a problem statement is the 5 Ws and one H, which is simply utilizing who, what, why, where, when, and how questions to frame the problem statement. Simply thinking through these questions as they relate to the problem can help you create a strong problem statement.

Ask the most crucial question, “What are we trying to solve?”

We’ve all been in those brainstorming sessions, meetings or on those projects, where you’re just scratching your head, as the conversation or directions are more like an Olympic ping-pong match going from one topic to the next. The most effective question that I’ve used in over a thousand meetings and conversations is simply “what are we trying to solve?” It cuts through the clutter, confusion, and misalignment, and quickly centers the focus and energy of everyone.

Frame the problem statement as a goal

Some of the best problem statements are simply goals formatted as questions. If you need to increase sales by 10%, a good problem statement is, “Within the next 12 months, what are the most effective options for the team to increase sales by 10%?”

Force the prioritization 

Often, the most effective problem statements force the prioritization of issues and opportunities. Using phrases such as “the most important for the customer” or “the best way” will force prioritization.

DOWNLOAD THE PROBLEM STATEMENT POWERPOINT WORKSHEET

To get you going on defining a strong problem statement, download the free and editable Problem Statement PowerPoint Worksheet.

Correctly defining a problem statement at the beginning of a project or initiative will dramatically improve the success of the project or initiative. Problem statements help guide problem solving, analysis , hypotheses , and solutions.

Developing a problem statement is an iterative brainstorming process. Get the major stakeholders in a room for a few hours and start the process by having everyone write down what they think the problem is on index cards. Collect the index cards and post them on a whiteboard. You can either discuss each one or have the group pick the top 3 and then discuss them. You can use the Problem Statement Worksheet to further define the problem by answering the 5 Ws and 1 H. The key is to find the right problem statement all stakeholders feel strongly about, in that, if the problem statement were solved, the problem would be solved.

NEXT SECTION: HYPOTHESES

DOWNLOAD STRATEGY PRESENTATION TEMPLATES

THE $150 VALUE PACK - 600 SLIDES 168-PAGE COMPENDIUM OF STRATEGY FRAMEWORKS & TEMPLATES 186-PAGE HR & ORG STRATEGY PRESENTATION 100-PAGE SALES PLAN PRESENTATION 121-PAGE STRATEGIC PLAN & COMPANY OVERVIEW PRESENTATION 114-PAGE MARKET & COMPETITIVE ANALYSIS PRESENTATION 18-PAGE BUSINESS MODEL TEMPLATE

JOE NEWSUM COACHING

EXECUTIVE COACHING STRATEGY COACHING ELEVATE360 BUSINESS TRANSFORMATION STRATEGY WORKSHOPS LEADERSHIP STRATEGY SURVEY & WORKSHOP STRATEGY & LEADERSHIP TRAINING

THE LEADERSHIP MATURITY MODEL

Explore other types of strategy.

BIG PICTURE WHAT IS STRATEGY? BUSINESS MODEL COMP. ADVANTAGE GROWTH

TARGETS MARKET CUSTOMER GEOGRAPHIC

VALUE PROPOSITION PRODUCT SERVICE PRICING

GO TO MARKET DISTRIBUTION SALES MARKETING

ORGANIZATIONAL ORG DESIGN HR & CULTURE PROCESS PARTNER

EXPLORE THE TOP 100 STRATEGIC LEADERSHIP COMPETENCIES

TYPES OF VALUE MARKET ANALYSIS PROBLEM SOLVING

OPTION CREATION ANALYTICS DECISION MAKING PROCESS TOOLS

PLANNING & PROJECTS PEOPLE LEADERSHIP PERSONAL DEVELOPMENT

• Privacy Policy

Home » Problem Statement – Writing Guide, Examples and Types

Problem Statement – Writing Guide, Examples and Types

Table of Contents

Problem Statement

Definition:

Problem statement is a clear, concise, and well-defined statement that outlines the issue or challenge that needs to be addressed. It is a crucial element in any project or research as it provides a clear understanding of the problem, its context, and its potential impact.

Types of Problem Statements

There are various types of problem statements, and the type of problem statement used depends on the context and purpose of the project or research. Some common types of problem statements are:

Business Problem Statement

Business Problem Statement identifies a problem or challenge within an organization that needs to be solved. It typically includes the impact of the problem on the organization and its stakeholders, such as customers, employees, or shareholders.

Research Problem Statement

Research Problem Statement outlines the research question or problem that the study aims to address. It describes the research objectives, the significance of the research, and the potential impact of the research findings.

Design Problem Statement

Design Problem Statement defines the problem or challenge that a design project aims to solve. It includes the user’s needs, the design constraints, and the desired outcomes of the design project.

Social Problem Statement

Social Problem Statement describes a problem or challenge in society that needs to be addressed. It typically includes the social, economic, or political impact of the problem and its effect on individuals or communities.

Technical Problem Statement

Technical Problem Statement defines a problem or challenge related to technology or engineering. It includes the technical requirements, constraints, and potential solutions to the problem.

Components of Problem Statement

The components of a problem statement may vary depending on the context and purpose of the project or research, but some common components include:

• Problem description : This component provides a clear and concise description of the problem, its context, and its impact. It should explain what the problem is, who is affected by it, and why it needs to be addressed.
• Background information : This component provides context for the problem by describing the current state of knowledge or practice related to the problem. It may include a review of relevant literature, data, or other sources of information.
• Objectives : This component outlines the specific objectives that the project or research aims to achieve. It should explain what the project or research team hopes to accomplish by addressing the problem.
• Scope : This component defines the boundaries of the problem by specifying what is included and excluded from the problem statement. It should clarify the limits of the project or research and ensure that the team remains focused on the core problem.
• Methodology : This component outlines the approach or methodology that the project or research team will use to address the problem. It may include details about data collection, analysis, or other methods used to achieve the objectives.
• Expected outcomes : This component describes the potential impact or outcomes that the project or research aims to achieve. It should explain how the solution or findings will address the problem and benefit the stakeholders.

How to write Problem Statement

Here are some general steps to follow when writing a problem statement:

• Identify the problem : Clearly identify the problem that needs to be addressed. Consider the context, stakeholders, and potential consequences of the problem.
• Research the problem: Conduct research to gather data and information about the problem. This may involve reviewing literature, analyzing data, or consulting with experts.
• Define the problem: Define the problem clearly and concisely, using specific language and avoiding vague or ambiguous terms. Be sure to include the impact of the problem and the context in which it occurs.
• State the objectives : Clearly state the objectives that the project or research aims to achieve. This should be specific and measurable, with clear outcomes that can be evaluated.
• Identify the scope: Identify the boundaries of the problem, including what is included and excluded from the problem statement. This helps to ensure that the team remains focused on the core problem.
• Outline the methodology : Outline the approach or methodology that the project or research team will use to address the problem. This should be based on research and best practices, and should be feasible and realistic.
• Describe the expected outcomes : Describe the potential impact or outcomes that the project or research aims to achieve. Be specific about how the solution or findings will address the problem and benefit the stakeholders.
• Revise and refine : Review the problem statement and revise it as needed to ensure clarity, accuracy, and completeness.

Applications of Problem Statement

Here are some of the applications of problem statements:

• Research : In academic research, problem statements are used to clearly define the research problem, identify the research question, and justify the need for the study. A well-crafted problem statement is essential for the success of any research project.
• Project management: In project management, problem statements are used to identify the issues or challenges that a project team needs to address. Problem statements help project managers to define project scope, set project goals, and develop project plans.
• Business strategy: In business strategy, problem statements are used to identify business challenges and opportunities. Problem statements help businesses to define their strategic objectives, develop action plans, and allocate resources.
• Product development : In product development, problem statements are used to identify customer needs and develop new products that address those needs. Problem statements help product developers to define product requirements, develop product features, and test product prototypes.
• Policy-making: In public policy-making, problem statements are used to identify social, economic, and environmental issues that require government intervention. Problem statements help policymakers to define policy objectives, develop policy options, and evaluate policy outcomes.

Examples of Problem Statements

Examples of Problem Statements are as follows:

• High student-to-teacher ratios are leading to decreased individualized attention and lower academic achievement.
• Limited funding for extracurricular activities is limiting opportunities for student development and engagement.
• The lack of diversity and inclusion in curriculum is limiting cultural understanding and perpetuating inequalities.
• The need for continuous professional development for teachers is crucial to improving teaching quality and student outcomes.
• Unequal access to education due to socio-economic status, geographical location, or other factors is contributing to disparities in academic achievement.
• The shortage of healthcare professionals is leading to increased patient wait times and decreased quality of care.
• Limited access to mental health services is contributing to the high prevalence of mental health issues and suicides.
• The over-prescription of opioids is contributing to the current opioid epidemic and increasing rates of addiction and overdose.
• Limited access to affordable and nutritious food is leading to poor nutrition and increased rates of chronic diseases.
• The lack of standardized electronic health record systems is limiting coordination of care and leading to medical errors.

Environmental Science

• Pollution from industrial and agricultural practices is contributing to climate change and increased health risks.
• The overexploitation of natural resources is leading to decreased biodiversity and ecological imbalance.
• Limited access to clean water is leading to health issues and affecting agriculture and economic development.
• The destruction of natural habitats is leading to the extinction of many species and disrupting ecosystems.
• Climate change is leading to more frequent and severe natural disasters, causing significant damage to infrastructure and displacement of populations.

Engineering

• The inadequate design and maintenance of bridges and roads is leading to increased accidents and fatalities.
• The lack of reliable and sustainable energy sources is contributing to environmental degradation and limiting economic growth.
• The lack of cybersecurity measures in critical infrastructure is making it vulnerable to cyber attacks and compromising public safety.
• The lack of efficient waste management systems is contributing to pollution and environmental degradation.
• The need for developing technologies that are environmentally friendly and sustainable is crucial to addressing climate change.

Social Work

• The lack of resources for mental health and social services is contributing to homelessness and the need for emergency assistance.
• The high prevalence of child abuse and neglect is leading to long-term physical and emotional harm to children.
• The lack of affordable and accessible childcare is limiting the opportunities for working parents, especially mothers.
• The stigmatization of mental health issues is limiting access to mental health services and perpetuating discrimination.
• The limited access to education, employment, and housing opportunities is contributing to poverty and social inequality.
• The increasing use of ad-blocking software is limiting the effectiveness of traditional digital advertising.
• The lack of transparency in digital advertising is leading to ad fraud and decreased trust in online marketing.
• The need to adapt marketing strategies to changing consumer behaviors and preferences is crucial to reaching target audiences effectively.
• The high competition in the marketplace is making it challenging for small businesses to compete with larger corporations.
• The need to balance marketing goals with ethical considerations is crucial to maintaining consumer trust and avoiding negative publicity.
• The high prevalence of anxiety and depression is leading to decreased productivity and increased healthcare costs.
• The limited access to mental health services in certain geographic areas is limiting access to care and contributing to disparities in mental health outcomes.
• The need for effective prevention and intervention programs for substance abuse and addiction is crucial to reducing rates of addiction and overdose.
• The lack of awareness and understanding of mental health issues is perpetuating stigma and limiting access to care.
• The need for culturally sensitive mental health services that are tailored to the needs of diverse populations is crucial to improving mental health outcomes.

Purpose of Problem Statement

The purpose of a problem statement is to clearly and concisely describe a specific problem or issue that needs to be addressed. It serves as a clear and succinct explanation of the problem, its context, and its importance, providing the necessary information to understand why the problem is worth solving. A well-crafted problem statement also helps to define the scope of the problem, which in turn helps to guide the research or problem-solving process. In essence, a problem statement sets the stage for identifying potential solutions and determining the best approach to solve the problem.

Characteristics of Problem Statement

The characteristics of a good problem statement include:

• Clear and concise : A problem statement should be written in clear and concise language, free of technical jargon, and easily understandable to the intended audience.
• Specific : The statement should clearly define the problem and its scope. It should identify the who, what, where, when, and why of the problem.
• Measurable : A problem statement should be measurable in some way, whether through quantitative or qualitative methods. This allows for objective assessment of progress towards solving the problem.
• Relevant : The problem statement should be relevant to the context in which it is presented. It should relate to the needs and concerns of stakeholders and the broader community.
• Feasible : The problem statement should be realistic and achievable, given the available resources and constraints.
• Innovative: A good problem statement should inspire creative and innovative solutions.
• Actionable : The problem statement should lead to actionable steps that can be taken to address the problem. It should provide a roadmap for moving forward.

Advantages of Problem Statement

Advantages of Problem Statement are as follows:

• Focus : A problem statement helps to clearly define the problem at hand and provides focus to the problem-solving process. It helps to avoid wasting time and resources on issues that are not relevant.
• Alignment : A well-written problem statement ensures that everyone involved in the problem-solving process is on the same page and understands the issue at hand. This alignment helps to ensure that efforts are focused in the right direction and that everyone is working towards the same goal.
• Clarity : A problem statement provides clarity about the nature of the problem and its impact. This clarity helps to facilitate communication and decision-making, making it easier to develop effective solutions.
• Innovation : A well-crafted problem statement can inspire creativity and encourage innovative thinking. By clearly defining the problem, it can help to identify new approaches and solutions that may not have been considered before.
• Measurability : A problem statement that is clear and specific can be used to measure progress and success. It helps to ensure that efforts are focused on addressing the root cause of the problem and that progress towards a solution can be tracked and evaluated.

Limitations of Problem Statement

While problem statements have many advantages, they also have some limitations, such as:

• Limited Scope: A problem statement is usually focused on a specific issue or challenge. As a result, it may not capture the full complexity of a larger problem, which can limit the effectiveness of the solutions developed.
• Lack of Detail : In some cases, problem statements may be too broad or lack sufficient detail, which can make it difficult to develop effective solutions. It’s important to ensure that the problem statement is specific enough to guide the problem-solving process.
• Bias : The way in which a problem statement is written can sometimes reflect the biases or assumptions of the person or group writing it. This can lead to a narrow or incomplete understanding of the problem and limit the effectiveness of the solutions developed.
• Inflexibility : A problem statement may be too rigid or inflexible, which can limit the exploration of alternative solutions. It’s important to keep an open mind and be willing to adapt the problem statement as new information or perspectives emerge.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Ethical Considerations – Types, Examples and...

Research Paper Conclusion – Writing Guide and...

Scope of the Research – Writing Guide and...

Dissertation vs Thesis – Key Differences

Chapter Summary & Overview – Writing Guide...

Research Paper – Structure, Examples and Writing...

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Happiness Hub Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• Happiness Hub
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Finance and Business
• Business Skills
• Business Writing

How to Write a Problem Statement

Last Updated: January 17, 2024 Approved

This article was co-authored by Joe Simmons . Joe Simmons is a Corporate Trainer based in West Palm Beach, Florida. Joe specializes in operations management, leadership, learning and development, and employee training to help employees become high-performing teams. He holds a Bachelor’s degree in Marketing from The University of South Florida. Joe’s coaching has helped numerous organizations with employee retention, revenue growth, and team productivity. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 44 testimonials from our readers, earning it our reader-approved status. This article has been viewed 3,602,847 times.

A problem statement is a short, succinct explanation of a problem a business is facing and a proposed solution to the problem. Problem statements can be effective ways to define an issue and communicate a solution within a short span of time. Before you write your problem statement, think about the problem and your proposed solution, and be prepared to back it up with facts!

Sample Problem Statements

Writing Your Own Problem Statement

• For instance, let's say that you work at a major airline and that you've noticed that the way passengers board your planes is an inefficient use of time and resources. In this case, you might begin your problem statement by describing an ideal situation where the boarding system isn't inefficient that the company should shoot for, like this: "The boarding protocols used by ABC Airlines should aim to get each flight's passengers aboard the plane quickly and efficiently so that the plane can take off as soon as possible . The process of boarding should be optimized for time-efficiency but also should be straightforward enough that it can be easily understood by all passengers."

• Let's say that you think you've developed a quicker, more efficient system for getting passengers aboard our planes than the typical "back to front" seating system. In this case, you might continue with a few sentences like, "However, ABC Airline's current passenger boarding system is an inefficient use of the company's time and resources. By wasting employee man-hours, the current boarding protocols make the company less competitive, and by contributing to a slow boarding process, they create an unfavorable brand image."

• For our airline example, you might proceed to explain the problem's financial cost like this: "The inefficiency of the current boarding system represents a significant financial burden for the company. On average, the current boarding system wastes roughly four minutes per boarding session, resulting in a total of 20 wasted man-hours per day across all ABC flights. This represents a waste of roughly $400 per day or $146,000 per year."

• In some corporate and academic situations, you may need to explicitly reference your evidence in the text of your problem statement, while in other situations, it may be enough to simply use a footnote or another form of shorthand for your citations. If you're unsure, ask your boss or teacher for advice.
• Let's reexamine the sentences used in the previous step. They describe the cost of the problem but don't explain how this cost was found. A more thorough explanation might include this: "...Based on internal performance tracking data, [1] on average, the current boarding system wastes roughly four minutes per boarding session, resulting in a total of 20 wasted man-hours per day across all ABC flights. Terminal personal are paid an average of $20 per hour, so this represents a waste of roughly $400 per day or $146,000 per year." Note the footnote — in an actual problem statement, this would correspond to a reference or appendix containing the data mentioned.

• In our airline example, our solution to the problem of inefficient boarding practices is this new system you've discovered, so you should briefly explain the broad strokes of this new system without getting into the minor details. You might say something like, "Using a modified boarding system proposed by Dr. Edward Right of the Kowlard Business Efficiency Institute which has passengers board the plane from the sides in rather than from the back to the front, ABC Airlines can eliminate these four minutes of waste." You might then go on to explain the basic gist of the new system, but you wouldn't use more than a sentence or two to do this, as the "meat" of our analysis will be in the body of the proposal.

• In our example, you might briefly describe how our company could conceivably benefit from the money saved with our solution. A few sentences along these lines might work: "ABC Airlines stands to benefit substantially from the adoption of this new boarding program. For instance, the $146,000 in estimated yearly savings can be re-directed to new sources of revenue, such as expanding its selection of flights to high-demand markets. In addition, by being the first American airline to adopt this solution, ABC stands to gain considerable recognition as an industry trendsetter in the areas of value and convenience."

• In our airline example, you might conclude like this: "Optimization of current boarding protocols or adoption of new, more-effective protocols is crucial for the continued competitiveness of the company. In this proposal, the alternative boarding protocols developed by Dr. Right are analyzed for their feasibility and steps for effective implementation are suggested." This sums up the main point of the problem statement — that the current boarding procedure isn't very good and that this new one is better — and tells the audience what to expect if they continue reading.

• For instance, let's say you're writing a paper on the problem of academic essay mills — companies that sell pre-written and/or custom works for students to purchase and turn in as their own work. As our thesis statement, you might use this sentence, which acknowledges the problem and the solution we're about to propose: "The practice of buying academic essays, which undermines the learning process and gives an advantage to rich students, can be combated by providing professors with stronger digital analysis tools."
• Some classes explicitly require you to put your thesis sentence at a certain place in your problem statement (for instance, as the very first or very last sentence). Other times, you'll have more freedom — check with your teacher if you're not sure.

• For instance, let's say that we're asked to write a problem statement for a report on the importance of religious symbolism in The Brothers Karamazov by Fyodor Dostoevsky. In this case, our problem statement should identify some poorly-understood aspect of the religious symbolism in the novel, explain why this matters (for instance, you might say that by better understanding the religious symbolism in the novel, it's possible to draw new insights from the book), and layout how you plan to support our argument.

Polishing Your Problem Statement

• A problem statement is no place to add your own personal commentary or "flavor", as this makes the problem statement longer for no practical purpose. You may or may not have the opportunity to be more long-winded in the body of your document, depending on the seriousness of your topic and audience.

• "Who, specifically, am I writing for?"
• "Why am I addressing this audience?"
• "Does this audience know all of the same terms and concepts as I do?"
• "Does this audience share the same attitude as I do towards this problem?"
• "Why should my audience care about this problem?"

• For instance, if we're writing for a board of highly-educated physicians, it may be OK to assume that they'll know what the term "metacarpal" means. However, if we're writing to an audience made up of both physicians and wealthy hospital investors who may or may not be medically trained, it's a good idea to introduce the word "metacarpal" with its definition- the bone between the first two joints of the finger.

• A good rule of thumb is to only address problems that you can definitively solve beyond a shadow of a doubt. If you're not sure of a definitive solution that can solve your entire problem, you may want to narrow the scope of your project and change your problem statement to reflect this new focus.
• To keep the scope of a problem statement under control, it can be helpful to wait until after completing the body of the document or proposal to write the problem statement. In this case, when you write your problem statement, you can use our actual document as a guideline so that you don't have to guess about the ground you may cover when you write it.

• For instance, if you're writing a problem statement to propose a new building development to your local city council, you might address the five Ws by explaining who the development would benefit, what the development would require, where the development should be, when construction should begin, and why the development is ultimately a smart idea for the city.

• The closest you can usually get to including purely "entertaining" content in academic writing in the humanities. Here, occasionally, it's possible to encounter problem statements that begin with a quote or epigraph. Even in these cases, however, the quote has some bearing on the problem being discussed and the rest of the problem statement is written in a formal voice.

• You'll never regret re-reading your problem statement before you turn it in. Since, by its very nature, the problem statement is usually the first part of a proposal or report that someone will read, any errors here will be especially embarrassing for you and can even reflect negatively on your entire document.

Expert Q&A

You Might Also Like

• ↑ Joe Simmons. Corporate Trainer. Expert Interview. 29 June 2021.
• http://journals.lww.com/academicmedicine/fulltext/2001/09000/problem_statement,_conceptual_framework,_and.21.aspx

About This Article

The first thing you should do in a problem statement is to describe the ideal solution using words like "should." Then, introduce the problem by using words like "Unfortunately" or "However," followed by a clear 1-2 sentence description of what's wrong. In order to emphasize why this problem is important, explain the financial cost the business will suffer if the problem goes unsolved, and back your statement up with data. For more advice on how to propose a solution, including how to explain your solution in concrete concepts, read on! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Jul 9, 2017

Did this article help you?

Rohail Sohail

Oct 6, 2017

Dotse Dossou

Apr 18, 2018

Theresa Jonathan

Jul 30, 2017

Angel Cummings

Jul 5, 2016

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Don’t miss out! Sign up for

wikiHow’s newsletter

How to Write an Effective Problem Statement

Published: April 9, 2018 by Rod Morgan

Continuous improvement specialists are challenged to solve problems for their organizations or clients. They have acquired a wide array of tools, methods and techniques for that purpose.

If continuous improvement practitioners are able to establish the winning conditions for change, they can look forward to successful outcomes. However, the devil is in the details, making continuous improvement jobs interesting and challenging.

One of those “little devils” that often gets overlooked is the need to construct an effective problem statement at the start of any improvement project.

What Is a Problem Statement?

Adapted from an article by Alan Bryman in the International Journal of Social Research Methodology : A problem is a statement about an area of concern, a condition to be improved upon, a difficulty to be eliminated, or a troubling question that exists in theory or in practice that points to the need for meaningful understanding and deliberate investigation.

Why Is It So Hard to Write an Effective Problem Statement?

One of the challenges in writing a great problem statement is the distractions that can come from a variety of sources.

• Symptoms associated with the problem add to the confusion when trying to describe a problem. For example, arriving at the physician’s office and stating, “Doctor, I am experiencing pain in the back of my thigh down to the lower part of my leg! I need you to ‘fix’ my leg!” It is only after a thoughtful evaluation that the doctor concludes that your problem lies with your sciatic nerve and originates in your lower back.
• Solutions are often an early consideration when wrestling with a problem. When one is faced with a problem, alleviating that pain as quickly as possible is a natural, almost reflexive, action. It is, however, extremely important to avoid jumping to solutions until a profound understanding of the current state is achieved.
• The search for causes of your pain is a natural reaction that also needs to be avoided when first describing a problem. Establishing root cause will be a part of the ensuing investigative procedure but should be reserved for the appropriate time in the lifecycle of the problem-solving method.
• Blame is also a natural reflex when one is afflicted with a problem. A quote attributed to John Burroughs, American naturalist and nature essayist, may be all that needs to be said on this subject: “You can get discouraged many times, but you are not a failure until you begin to blame somebody else and stop trying.”

In short, a great problem statement must be free of causes, solutions and blame, and careful consideration must be given to ensure symptoms do not become a distraction.

What Is in a Problem Statement?

A problem statement should describe an undesirable gap between the current-state level of performance and the desired future-state level of performance. A problem statement should include absolute or relative measures of the problem that quantify that gap, but should not include possible causes or solutions!

Key elements of an effective problem statement include:

• Gap : Identify the gap (pain) that exists today.
• Timeframe, location and trend : Describe when and where the problem was first observed and what kind of trend it is following.
• Impact : Quantify the gap (cost, time, quality, environmental, personal, etc.)
• Importance : To the organization, the individual, etc. to better understand the urgency.

What Method Can I Employ to Author a Great Problem Statement?

The ability to articulate an effective problem statement is not simply a business skill – it is a life skill. How can children, youth and adults begin to solve problems if they haven’t been able to adequately describe them? This holds true for continuous improvement specialists.

The 5W2H (what, when, where, why, who, how, how much) method is deceptively simple. Ask the right questions in the right order and let the answers lead you to a great problem statement.

Example of Developing a Problem Statement

Let’s walk through the 5W2H method for manufacturing and call center examples.

Question 1 : What is the problem that needs to be solved?

• Manufacturer : Window frames and parts are ending up in the assembly department missing required weep holes or slots.
• Call center : The assessment call is too complex, time consuming and administratively heavy, resulting in a diminished experience for the client as well as the staff member performing the work.

Question 2 : Why is it a problem? (highlight the pain)

• Manufacturer : If identified (visual inspection), the affected parts must be sent back for rework, thereby increasing the overall cost of manufacturing, creating higher inventory levels (WIP) and increasing risk since some of the defects may not be detected until later in the process, or worse, they may end up being incorrectly shipped to the job sites.
• Call center : This results in higher variability and length of call handling time, clients having to repeat their “story” as the move through the assessment and downstream case worker (meeting) process, clients providing more information than may be required, increased workload for the assessment worker and increased wait times in the (telephone) queue. The overall impact is reduced service levels as well as diminished client and assessment worker experience.

Question 3 : Where is the problem observed? (location, products)

• Manufacturer : This problem is observed in the assembly department, downstream departments as well as ultimately in the field with customer complaints and costly field repairs and replacements.
• Call center : This problem is observed in all assessment calls but will vary in magnitude depending on the client (needs and circumstance), assessment worker (experience) and other factors that contribute to variation in the handling of assessment calls.

Question 4 : Who is impacted? (customers, businesses, departments)

• Manufacturer : This problem affects the assembly department that is tasked with trying to inspect for the error and react accordingly, rework occurring in the department/work cell responsible for weep holes and slots, the company as a whole in terms of cost, brand and reputation, and, most importantly, the customer who is affected by this problem if it makes it to the field.
• Call center : This affects the client associated with the call, clients waiting in the queue, client’s families, and the organization and employers in the community being served.

Question 5 : When was the problem first observed?

• Manufacturer : This has been an ongoing issue going back as far as memory serves in the long-term employees, but with increased volume and more customization and higher complexity in design, the impact and severity of this problem has increased rapidly over the last two years.
• Call center : This is a latent problem that has always existed but has become more evident with recent changes, including changes in funding, legislation, demand for services, client demographics and recent integration efforts in the organization as part of their ongoing commitment to continuous improvement of service pathways and client experience.

Question 6 : How is the problem observed? (symptoms)

• Manufacturer : Customer (in-field installation and service) complaints, increased warranty costs, manufacturing non-conformance reports (NCR), complaints from assembly department team and increased costs in fabrication.
• Call center : This problem is observed in the variation in call-handling times, wait times in the telephone queue, call abandon rates, increased stress in front-line staff (workload and client anxiety/dissatisfaction) and ambiguity in call handling protocols.

Question 7 : How often is the problem observed? (error rate, magnitude, trend)

• Manufacturer : There is an observed 62,000 parts per million (PPM) for this specific defect, taking into consideration rework completed in-house and observed defects in the field. The PPM is derived from the number of weeping holes and slots required per unit assembly versus the actual number of deficiencies overall observed for the same number of units.
• Call center : This is a daily operational occurrence but increases in call complexity related to changes in the knowledge base – multiple programs and changes in the environment (client demographics and needs/circumstances, legislation, etc.) – have resulted in an increase in severity and stress on the system.

Think of a problem you have encountered in your personal or professional life, or a problem you are currently tasked to solve. Employ the preceding method of asking seven simple questions and see where it takes you.

Teach this simple and effective method to your friends, colleagues and family. Writing problem statements truly is a life skill and, when employed correctly, will place anyone in good stead to start solving the problem.

About the Author

• How it works

How to Write a Statement of a Problem in Research with Steps

Published by Grace Graffin at August 11th, 2021 , Revised On October 3, 2023

Research is a systematic investigation to find new techniques, products or processes to solve problems. Apart from being systematic, research is empirical in nature: it’s based on observations and measurement of those observations.

It’s what comes before the development. Impacts and policies that are born in society are borne out of the research.

The most important step to perform any research is to identify a problem that needs to be solved. Therefore, it is necessary to define a research problem before starting the actual research process. Once a research problem has been identified, the next step is to write a problem statement.

Philosopher Kaoru Ishikawa said: “You will have a problem half-solved by defining it correctly on the first day.”

This quote perfectly reflects the importance of a problem statement in research. Before writing a problem statement, it is essential to pinpoint a specific problem, the difficulties you can expect to face as you try to solve it and the research gaps you aim to fill with your research.

The last part—how your research aims to fill a gap in the existing literature—will act as a springboard to the solution(s) that policy makers, for instance, might eventually take to solve that problem.

Filling a gap, therefore, is very important towards solving an existing problem.

What is a Problem Statement?

A problem statement is a clear and concise description of an issue or challenge that needs to be addressed. It typically outlines the existing gap between the current state (what currently is) and the desired state (what should be). Crafting a well-defined problem statement is critical for problem-solving, research, or project planning, as it serves as a guidepost and sets the direction for the subsequent steps.

Research Problem and Research Method – A Cyclical Process

The type of research strategy used in research determines whether you will be analysing theoretical problems to add value to existing knowledge, discussing practical issues to become an agent of change for an organisation or industry or looking at both aspects in relation to any given problem.

However, the kind of problem you aim to tackle with your research, to begin with, will also help you narrow down which research design , method or strategy to opt for.

This is therefore a cyclical process. Your research aim guides your research design can help you focus on a specific kind of research gap/problem.

However, generally, your research will focus on one or the other.

Here is all you need to know about how to write a statement of the problem in research, also called problem statement by some research writers .

Why do you Need a Statement of the Problem, to Begin with?

You need a statement of the problem to transform a generalised problem into a well-defined, brief, targeted statement to perform research in the decision-making process. The problem statement helps the researcher to identify the purpose of the ongoing research.

The problem statement in the dissertation is the pillar of the introduction chapter through which the reader can understand the research questions and scope of the project. If you do not define the problem statement properly, the results might become unmanageable.

Writing Problem Statement for a Business or Organisation

In the business world, problem statements provide the basis for the enhancement and refinement of projects. Without identifying and understanding the problem, it will be hard to find and effectively implement solutions.

A stand-alone document that solely provides an in-depth and detailed problem statement is usually the answer for organisations and businesses when it becomes imperative to find the solution to a problem.

Writing Problem Statement for Academic Research

Hire an Expert Writer

Proposal and dissertation orders completed by our expert writers are

• Formally drafted in an academic style
• Plagiarism free
• 100% Confidential
• Never Resold
• Include unlimited free revisions
• Completed to match exact client requirements

Problem Statement – How to Write it

Ask yourself the following questions before writing the problem statement:

• What is wrong in the research area/subarea XYZ?
• Where did it happen?
• When did it happen?
• To what extent (how much)?
• I know that because…(evidence)

‘What’ always defines the defect of the problem at hand and explains why it matters? ‘Where’ defines the geological location of the problem. ‘When’ defines the history and the pattern of the problem, the goal of the stated problem and the scope of research.

‘How much’ defines the trend of the problem as to how many objects are facing the same defect and to what extent. The last part, ‘I know this because…’, will help the researcher identify the standard(s) that he must meet.

Step 1: Understanding the Problem

The problem statement should provide a clear and concise background to the research problem you are investigating. Before starting your research , review the literature about the specific problem and find a gap to fill with your own research.

Practical Research Problem Statement

If you are doing experimental research , you can identify problems by talking to people working in a relevant field, studying research reports, and reviewing previous research. Here are some examples of practical research problems:

• A problem that hinders the efficiency of a company
• An institutional process that needs interventions
• An area of concern in your field/sub-field of interest
• Members of a society facing a specific difficulty

The problem statement should focus on the details related to the problem, such as:

• When and where was the problem observed?
• Who is/are affected by it?
• What research has been conducted and what practical steps have been taken to resolve the problem?

Example of Practical Research Problem Statement

The production of a company is low for the months of July and August every year. Initial research has been conducted by the company, which revealed poor production in July and August is due to the unavailability of local raw material.

The company has made some effective attempts at engaging the local suppliers to ensure an uninterrupted supply of the raw material, but these efforts are yet to have any significant impact on the production levels.

Theoretical Research Problem Statement

According to USC Libraries, “A theoretical framework consists of concepts and, together with their definitions and reference to relevant scholarly literature, existing theory that is used for your particular study…theoretical framework must demonstrate an understanding of theories and concepts…relevant to the topic of your research paper and that relate to the broader areas of knowledge being considered.”

The theoretical research indirectly contributes to the change by identifying the problem, expanding knowledge and improving understanding. The researcher can find a specific problem by brainstorming the topic and reviewing already published theories and research.

When writing a problem statement based on a theoretical research problem , it is important to recognise the historical, geographical, social and scientific background. Here are the elements of the theoretical problem statement framework that you should consider:

• What are the facts about the problem?
• Does the problem relate to a certain geographical area or time period?
• How is the problem discussed and explained in the existing literature?

Example of Theoretical Research Problem Statement

The production of a company is low for July and August every year. Initial research has been conducted by the company, which revealed poor production in July and August is due to the unavailability of local raw material. The company has made some effective attempts to engage the local suppliers to ensure an uninterrupted raw material supply. Still, these efforts are yet to have any significant impact on the production levels.

Looking for Dissertation Help?

Researchprospect to the rescue then.

We have expert writers on our team who are skilled at helping students with dissertations across a variety of STEM disciplines. Guaranteeing 100% satisfaction!

Step 2 – Show why it’s Important and Relevant

By discussing the importance of the problem under investigation, you are demonstrating the relevance of your research. However, this does not mean that you will end up discovering something unimaginable or extraordinary.

The objective here is to clearly state how and why your research problem is relevant in your chosen area of study and why it requires further research.

As indicated previously, practical research deals with a problem affecting society, social group, firm or organisation on a broader scale. To elaborate on why it is important to solve this problem and why your research is significant, you could consider the following questions:

• What will be the consequences if the problem remains unsolved?
• Who do these consequences have the most implications for?
• What is the wider relevance of the problem being investigated?

Low production in July and August negatively affects the company’s marketing capital, thereby becoming an area of deep concern for the directors and stakeholders. The marketing budget cut in July and August is hindering its ability to promote its products uninterruptedly.

Addressing this problem will have practical benefits for the company and help establish the reasons for disruption in raw material supply.

The relevance of all theoretical issues may not be too obvious, even though most theoretical problems do have practical implications. Here are some questions for you to ponder to establish the importance of your research problem:

• Will your research help to advance understanding of the topic under investigation?
• Are there any benefits of you resolving the problem for other researchers who wish to explore this topic further in the future?
• What are the direct or indirect implications (s) of the problem you are trying to solving?

The new forms of employment such as freelance, contract-based work and zero-hour work arrangements are recognised as either a manipulative last option or a flexible active choice. It is necessary to conduct comprehensive qualitative research to uncover why fresh graduates take up these types of employment in the gig economy. There is a need to advance more vigorous concepts relating to instability and flexibility in modern forms of employment from employees’ perspectives, which will also help shape future policies.

Also see: How to Write the Abstract for Dissertation

Step 3 – Declaring the Problem

Before you jump on to state your research’s problem statements, it’s important to devote a sentence or two to let your readers know the precise, narrowed-down research problem you will be discussing about.

For language clarity purposes, here are some strong opening statements to achieve this step:

• Recently, there has been growing interest in …
• The possibility of…has generated wide interest in …
• The development of…is a classic problem in…
• The development of…has led to the hope that …
• The…has become a favourite topic for analysis …
• Knowledge of…has great importance for …
• The study of…has become an important aspect of …
• A central issue in…is…
• The…has been extensively studied in recent years.
• Many investigators have recently turned to …
• The relationship between…has been investigated by many researchers.
• Many recent studies have found out…

Step 4 – Establishing Aim and Objectives

The last step in writing a problem statement is to provide a framework for solving the problem. This will help you, the researcher, stay focused on your research aims and not stray; it will also help you readers keep in mind the reason as to why you conducted this study, to begin with.

A good problem statement does not provide the exact solution to any problem. Rather, it focuses more on how to effectively understand or tackle a problem by establishing the possible causes.

The aim of a research study is its end goal or overall purpose. Following are some examples of how you can craft your research aim statements:

• This research study aims to investigate…
• This paper is aimed at exploring…
• This research aims to identify…

On the other hand, objectives are the smaller steps that a researcher must take to address the aim of the research. Once you have laid out the research problem your research will deal with, it’s important to next mention the how behind that. Objectives are mostly imperative statements, often beginning with transitive verbs like ‘to analyse,’ ‘to investigate,’ etc.

Some more examples are:

• Statistical analysis will be conducted to determine…
• Both quantitative and qualitative research methods will be employed to probe…
• Face-to-face interviews will be carried out with the participants to establish…

Practical Research Aim and Objectives

This project aims to identify the causes of disturbed supply of raw material in the region, which resulted in low production for the company in July and August. This will be achieved by conducting interviews and surveys with the suppliers to understand why the supply is unpredictable in those two months and what can be done to ensure orderliness. Practical experiments will also be conducted to observe the effectiveness of proposed solutions.

Theoretical Research Aim and Objectives

This study aims to understand and unearth the experiences of fresh graduates in the modern economy. The sample population will participate in this study through qualitative research methods, which are expected to provide a deeper insight into the perceptions and motives of these fresh graduates working as freelancers and contract-based employees. The data collected from this exercise and the existing literature on the topic will be analysed in statistical analysis software.

TIP: Search the common themes of the problem statement in your field of research before writing a problem statement.

Also see: Argumentative Essay Writing Service

Problem Statement versus Significance of the Study

Even though both may sound similar, the statement of the problem and the significance of your study are going to be different. The latter does develop upon and from the former, though.

The problem statement tells your readers what’s wrong, whereas the significance of the study will tell them how your research contributed to that problem. You can’t have a significance of a study without mentioning the problem statement first.

Furthermore, signifying your study implies mentioning 4 key points related to it:

• How your study will further develop the theory behind the existing problem
• Practical solutions that might be implemented to solve the problem (especially in field research work)
• Whether your study or research will pave way for innovative methods to solve the existing problem.
• How your study can help in policy making and implementation, impact studies, etc.

Problem statement in research is the description of an existing issue that needs to be addressed. The problem statement is a focal point of any research and a bridge between the  literature review  and the  research methodology .

Problem statement often has three elements; the problem itself, the method of solving the problem, and the purpose. There are five aspects of every problem: What, Where, When, to what extent, and what defects you know about the topic. Here is an  example of a problem statement in a research proposal  for your better understanding.

If you wish to know more about how to start your research process, then you might want to take a look at the “ Starting the Research Process ” section on our website, which has several articles relating to a  research problem , problem statement, research aim and objectives, and  research proposal .

ResearchProspect is a UK-registered business that offers academic support and assistance to students across the globe. Our writers can help you with individual chapters of your dissertation or the full dissertation writing service , no matter how urgent or complex your requirements might be.

Frequently Asked Questions

Is it necessary to write a problem statement.

Yes, the most important step to perform any research is to identify a problem that needs to be solved. Therefore, it is necessary to define a research problem before starting the actual research process .

How is a problem statement different from a problem statement written for an organisation?

In the business world, problem statements provide the basis for the enhancement and refinement of projects. Whereas, in academic research, A problem statement helps researchers understand and realise organised the significance of a research problem .

What is a practical research problem?

Doing experimental research can identify problems by talking to people working in a relevant field, studying research reports, and reviewing previous research. 

What is a theoretical research problem?

A theoretical research problem is when the researcher finds a specific problem by brainstorming and reviewing already published theories and research.

You May Also Like

Stuck on the recommendations section of your research? Read our guide on how to write recommendations for a research study and get started.

Here we explore what is research problem in dissertation with research problem examples to help you understand how and when to write a research problem.

Dissertation Methodology is the crux of dissertation project. In this article, we will provide tips for you to write an amazing dissertation methodology.

USEFUL LINKS

LEARNING RESOURCES

COMPANY DETAILS

• How It Works

10 Problem Statement Examples & Free Templates

Nathan Brooks

Published on May 07, 2024, updated on Jul 19, 2024

A clear problem statement is the cornerstone of any successful project or initiative. It succinctly articulates the issue at hand, guiding stakeholders towards effective solutions. This article will explore the significance of crafting a robust problem statement and learn how free templates from Boardmix can streamline this crucial process.

Why is the Problem Statement Important?

In any project or research, defining a clear " problem statement " is a critical step. It helps understand the problem at hand, the scope of its impact, and the necessity of finding a solution. Here's why the problem statement is important:

1. Provides Direction

The problem statement acts as a compass that guides the course of your research or project. It defines what you need to accomplish, helping focus your efforts on specific goals and avoid getting sidetracked.

2. Sets the Scope

A well-crafted problem statement delineates the boundaries of your project or research. It helps determine what is included within the project scope and what falls outside of it.

3. Assists in Problem Solving

The first step in solving any problem is understanding it thoroughly, which is exactly what a problem statement does. By clearly defining the problem, it becomes easier to brainstorm effective solutions.

4. Facilitates Communication

The problem statement provides a clear explanation of the issue to all stakeholders involved, ensuring everyone has a shared understanding of what needs to be addressed.

5. Helps Measure Success

The problem statement sets a baseline against which you can measure the success of your solution. It allows you to evaluate whether or not the solution has effectively resolved the problem.

6. Aids in Decision Making

A clear problem statement can help you prioritize tasks and resources. By knowing exactly what problem you're trying to solve, you can make better decisions about where to invest your time and effort.

All in all, the importance of a problem statement lies in its ability to provide clarity, focus, and direction for your project or research. A well-defined problem statement is instrumental in developing effective solutions and ensuring successful project execution.

How to Use Free Templates to Craft Your Problem Statement

Boardmix is an efficient tool for managing projects, and it includes free templates to streamline various processes, including crafting a problem statement. Free problem statement templates can simplify the process and make it easier to craft your problem statement. Here's how you can leverage Boardmix's templates to create an effective problem statement:

1. Select the Right Template

Log into your Boardmix account and navigate to the templates section. Look for a problem statement template. Depending on your needs, you might prefer a template that is simple and concise or one that allows for more detailed information.

2. Understand the Template Structure

Typically, a Boardmix problem statement template will have the following sections:

Description of the Issue

Impact of the Problem

Background or Context

Problem Specifics

Goals/Objectives

Proposed Solutions or Hypothesis

Ensure you understand what each section requires, and how it contributes to the comprehensive picture of your problem statement.

3. Fill in the Template

Once you've selected your template, start filling it out:

Description of the Issue: Here, state your problem clearly and concisely.

Impact of the Problem: Explain how this problem affects stakeholders or the overall project.

Background or Context: Provide any relevant information that offers more depth to your problem.

Problem Specifics: Here, you can include numerical data or specific observations about the problem.

Goals/Objectives: Clearly state what you hope to achieve by addressing this problem.

Proposed Solutions or Hypothesis: If applicable, share your initial ideas for solving the problem or any hypotheses that you plan to test.

4. Review Your Problem Statement

After filling out the template, take some time to review your problem statement. Make sure it's concise and communicates the issue at hand. If any part of the statement seems vague or unnecessary, refine it for clarity and relevance.

5. Share for Feedback

Boardmix allows for collaborative work. Share your draft problem statement with your team members or stakeholders for feedback. Their insights can help refine your problem statement and ensure it is accurate and comprehensive.

10 Practical and Effective Problem Statement Examples

The key to crafting an effective problem statement is to strike a balance between specificity and brevity. Below are ten practical examples of problem statements that clearly define a particular issue, its impact, and the need for a solution.

1. Traffic Congestion

"During peak hours, the traffic congestion in City X increases travel time by 60%, causing commuter frustration and affecting overall productivity."

2. Customer Retention

"Our software company has witnessed a 25% decline in customer retention over the last quarter, indicating potential issues with product satisfaction or customer service."

3. Pollution

"Over the past five years, City Y's air pollution levels have doubled, exacerbating public health risks and hindering sustainable development."

4. Cybersecurity

"With the increasing incidences of cyber threats in our organization, there is a need to enhance our cybersecurity measures to safeguard sensitive data."

5. High Employee Turnover

"High employee turnover within our sales department is resulting in lower team morale and increased training costs."

6. Lack of Clean Water

"Community Z lacks reliable access to clean water, compromising residents' health and well-being."

7. Slow Website Speed

"Our e-commerce website's slow loading speed is causing a high bounce rate, which may lead to potential loss of sales."

8. Poor Communication

"Cross-departmental communication in our organization is inefficient, leading to project delays and decreased productivity."

9. Decreased Market Share

"Our company's market share in the organic food industry has decreased by 15% over the past year due to increasing competition."

10. Low Literacy Rates

"The literacy rate in Region Q is significantly lower than the national average, restricting economic growth and individual progress."

Each of these problem statements successfully pinpoints a specific problem, presents measurable details of its impact, and underscores the importance of finding a solution. By following these examples, you can craft a problem statement that will guide your project or research toward effective problem-solving.

Key Elements of a Well-Crafted Problem Statement

A well-crafted **problem statement** acts as a guide for your research or project, helping maintain focus and drive toward effective solutions. Here are the key elements that make up a robust problem statement:

1. Concise Description of the Issue

A problem statement should begin with a clear and succinct description of the issue. This helps establish an immediate understanding of the problem at hand.

2. Explanation of the Problem's Impact

Highlighting the problem's impact helps stakeholders grasp the gravity of the situation. This element explains why it is crucial to address the issue and outlines the consequences of ignoring it.

3. Context and Background

It's important to provide relevant context or background information that sheds light on the problem. This might include details about its origins, previous attempts at resolution, or the current circumstances surrounding it.

4. Problem Specifics

Delineate specific aspects of the problem in a tangible, measurable way. This could include numerical data, timelines, or qualitative details that help illustrate the problem's size and scope.

5. Goal Statement

Outline what you hope to achieve by solving the problem. This forms a critical part of the problem statement as it provides a target to aim for, helping measure progress and success.

6. Hypothesis or Proposed Solution

Although not always required, some problem statements may include a preliminary hypothesis or proposed solution. This provides an initial direction for the investigation or project.

Remember, an effective problem statement is clear, concise, and focused. It sets the stage for the entire project or research by defining its purpose, guiding its trajectory, and establishing measures for success. Ensuring these key elements are present will help create a well-defined, effective problem statement.

In conclusion, the strength of a problem statement lies in its clarity, specificity, and focus on the issue at hand. Harnessing the power of well-crafted problem statements with free templates from Boardmix, you can empower your projects with clarity and direction, utilizing practical examples and key elements to drive meaningful solutions and achieve your objectives. With Boardmix's free problem statement templates , crafting a compelling problem statement becomes an organized and efficient process. Start and give it a try!

Using the Business Canvas Model to Create Business Strategy

Understanding Class Diagram with Example

Exploring Ecomaps with Examples and Technologies for Better Analysis

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

• Knowledge Base
• Research process
• How to Write a Problem Statement | Guide & Examples

How to Write a Problem Statement | Guide & Examples

Published on 8 November 2022 by Shona McCombes and Tegan George.

A problem statement is a concise and concrete summary of the research problem you seek to address. It should:

• Contextualise the problem. What do we already know?
• Describe the exact issue your research will address. What do we still need to know?
• Show the relevance of the problem. Why do we need to know more about this?
• Set the objectives of the research. What will you do to find out more?

Table of contents

When should you write a problem statement, step 1: contextualise the problem, step 2: show why it matters, step 3: set your aims and objectives.

Problem statement example

Frequently asked questions about problem statements

There are various situations in which you might have to write a problem statement.

In the business world, writing a problem statement is often the first step in kicking off an improvement project. In this case, the problem statement is usually a stand-alone document.

In academic research, writing a problem statement can help you contextualise and understand the significance of your research problem. It is often several paragraphs long, and serves as the basis for your research proposal . Alternatively, it can be condensed into just a few sentences in your introduction .

A problem statement looks different depending on whether you’re dealing with a practical, real-world problem or a theoretical issue. Regardless, all problem statements follow a similar process.

Prevent plagiarism, run a free check.

The problem statement should frame your research problem, giving some background on what is already known.

Practical research problems

For practical research, focus on the concrete details of the situation:

• Where and when does the problem arise?
• Who does the problem affect?
• What attempts have been made to solve the problem?

Theoretical research problems

For theoretical research, think about the scientific, social, geographical and/or historical background:

• What is already known about the problem?
• Is the problem limited to a certain time period or geographical area?
• How has the problem been defined and debated in the scholarly literature?

The problem statement should also address the relevance of the research. Why is it important that the problem is addressed?

Don’t worry, this doesn’t mean you have to do something groundbreaking or world-changing. It’s more important that the problem is researchable, feasible, and clearly addresses a relevant issue in your field.

Practical research is directly relevant to a specific problem that affects an organisation, institution, social group, or society more broadly. To make it clear why your research problem matters, you can ask yourself:

• What will happen if the problem is not solved?
• Who will feel the consequences?
• Does the problem have wider relevance? Are similar issues found in other contexts?

Sometimes theoretical issues have clear practical consequences, but sometimes their relevance is less immediately obvious. To identify why the problem matters, ask:

• How will resolving the problem advance understanding of the topic?
• What benefits will it have for future research?
• Does the problem have direct or indirect consequences for society?

Finally, the problem statement should frame how you intend to address the problem. Your goal here should not be to find a conclusive solution, but rather to propose more effective approaches to tackling or understanding it.

The research aim is the overall purpose of your research. It is generally written in the infinitive form:

• The aim of this study is to determine …
• This project aims to explore …
• This research aims to investigate …

The research objectives are the concrete steps you will take to achieve the aim:

• Qualitative methods will be used to identify …
• This work will use surveys to collect …
• Using statistical analysis, the research will measure …

The aims and objectives should lead directly to your research questions.

Learn how to formulate research questions

You can use these steps to write your own problem statement, like the example below.

Step 1: Contextualise the problem A family-owned shoe manufacturer has been in business in New England for several generations, employing thousands of local workers in a variety of roles, from assembly to supply-chain to customer service and retail. Employee tenure in the past always had an upward trend, with the average employee staying at the company for 10+ years. However, in the past decade, the trend has reversed, with some employees lasting only a few months, and others leaving abruptly after many years.

Step 2: Show why it matters As the perceived loyalty of their employees has long been a source of pride for the company, they employed an outside consultant firm to see why there was so much turnover. The firm focused on the new hires, concluding that a rival shoe company located in the next town offered higher hourly wages and better “perks”, such as pizza parties. They claimed this was what was leading employees to switch. However, to gain a fuller understanding of why the turnover persists even after the consultant study, in-depth qualitative research focused on long-term employees is also needed. Focusing on why established workers leave can help develop a more telling reason why turnover is so high, rather than just due to salaries. It can also potentially identify points of change or conflict in the company’s culture that may cause workers to leave.

Step 3: Set your aims and objectives This project aims to better understand why established workers choose to leave the company. Qualitative methods such as surveys and interviews will be conducted comparing the views of those who have worked 10+ years at the company and chose to stay, compared with those who chose to leave.

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

Research objectives describe what you intend your research project to accomplish.

They summarise the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis – a prediction that will be confirmed or disproved by your research.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. & George, T. (2022, November 08). How to Write a Problem Statement | Guide & Examples. Scribbr. Retrieved 26 August 2024, from https://www.scribbr.co.uk/the-research-process/write-a-problem-statement/

Is this article helpful?

Shona McCombes

Other students also liked, how to choose a dissertation topic | 8 steps to follow, how to define a research problem | ideas & examples, how to write a strong hypothesis | guide & examples.

Popular Insights:

Best Project Management Software

Mind Mapping Software

What Is a Problem Statement & How to Effectively Create One

Share this Article:

Our content and product recommendations are editorially independent. We may make money when you click links to our partners. Learn more in our  Editorial & Advertising Policy .

Key takeaways

Rarely does a project get completed without any issues, but knowing that there’s an issue to address isn’t enough to gain the support of stakeholders. Project managers rely on a well-crafted problem statement to get the ball rolling. Now what is a problem statement?

Featured Partners

{{ POSITION }}. {{ TITLE }}

What Is a Problem Statement?

A problem statement serves as a tool that allows project managers to describe the various obstacles and challenges faced during the project lifecycle. Not only does this help keep the entire project organized, but it also helps key stakeholders understand these problems in a way that makes sense to them.

A good problem statement highlights a specific problem, communicates its overall impact, and offers a solution. It describes gaps, obstacles, or challenges that need to be overcome during the project lifecycle.

Project managers depend on the problem statement to gain the support and approval of key stakeholders, so it is crucial that it is written properly.

How to Write an Effective Problem Statement

There is no tried and true method of crafting the perfect problem statement in project management , but there are general strategies to keep in mind. Here are tips to guide you through the process of writing a problem statement.

1. Examine the problem thoroughly

The entire process of writing a problem statement begins by identifying the problem to be solved—but this alone isn’t enough. Take some time to thoroughly examine the problem at hand. Some common methods include:

• Collecting any necessary or relevant data
• Interviewing project stakeholders
• Brainstorming with teammates
• Researching similar issues

Remember, you’ll want to gain a full understanding of the problem, including its root cause or causes, before moving onto the next step in the process.

2. Begin drafting the problem statement

An effective problem statement can only be written once you fully understand the problem you’re trying to solve. In this step, you’ll want to describe it as clearly as possible. While it’s important to be concise, it’s even more important that you describe the problem in its entirety. Failure to do so can affect your chances of getting the support you need to address it.

Most problem statements for project management are structured in a similar format. They generally begin with an introduction to the problem, followed by pertinent background information and the overall scope of the project. It then proceeds to describe the objectives, the importance of the problem, project or problem constraints, any attempted solutions, success criteria, a list of required resources, and a general timeline of activities. It should also include a risk analysis, a project management term that refers to the process of determining the likelihood of a risk occurring.

If you’re unsure where to start,or how to format your problem statement, feel free to use our problem statement template.

3. Clarify the potential consequences if the problem isn’t solved

Don’t forget to outline the potential consequences, in as much detail as possible, if the problem isn’t solved. As previously stated, failure to adequately explain this to your project stakeholders will affect their decision. If they cannot see the severity of the issue, they won’t be willing to allocate time and resources to solve it. In order to gain the full support of project stakeholders, teammates, and anyone who reads the problem statement, it’s vital that you highlight the potential consequences if the problem remains unaddressed.

4. Propose a solution for the problem

Finish your problem statement by proposing a long-term solution. If you don’t have a specific solution in mind, don’t hesitate to ask for input from your teammates or even the major stakeholders themselves. Their recommendations and advice will allow you to look at the problem from various perspectives.

How to Polish Up Your Problem Statement

Depending on your experience writing problem statements, you might need to spend some time polishing up your draft. Double-check for spelling or grammatical mistakes, as these could be off-putting to the readers, and make sure everything is formatted consistently throughout.

Finally, you might consider adding a bias assessment table to your problem statement. This simple table can go a long way in eliminating potential bias and ensuring an adequate solution to the problem. For some guidance, refer to our sample bias assessment table below:

What Are the 5 Ws That Make Up a Problem Statement?

If you find it difficult to draft the ideal problem statement, it is best to take a journalistic approach to the process. Journalists are often searching for problems to solve, and many of them utilize the 5 Ws: who, what, when, where, and why. Here’s how you can apply it in writing a problem statement.

For the purposes of a problem statement, the who refers to the entity that is causing the problem at hand. Depending on your project, this could be any of the following:

• Current of future customers
• The general public
• Stakeholders

It’s also important to remember that the “who,” in this case, doesn’t necessarily have to be a person. It could also be a specific office or workplace, a point-of-sale device, or virtually any other resource that falls under the responsibility of the project manager.

In most cases, the “what” of a problem goes hand-in-hand with the “who.” Consider a data analysis project that depends on the availability of your company’s internet access. If the server is unavailable when it’s needed, then the “who” is considered the company’s server. Conversely, the “what” would be the server’s lack of accessibility. Although it might be rather simple to identify the “what” of your problem, it is still a crucial step that shouldn’t be ignored.

As the name implies, this component is concerned with the problem’s overall timeline or, more specifically, when the problem is actually occurring. To continue with the internet outage example above, it’s quite possible that you were knocked offline due to a hiccup in your connection with the internet service provider (ISP). If the problem happens repeatedly, however, or if there aren’t any reported outages in your area, then the problem might be with your hardware, software, or the wiring in the building.

This step describes where the problem is occurring. If it is just a simple hiccup with the internet connection, the “where” would be considered your ISP. But what if the problem is actually limited to one or two user workstations? In this case, the “where” would be the affected workstations. If there’s faulty wiring in your office that’s to blame, the “where” would be the office and possibly your entire building.

In a project management setting, this step highlights why it’s important to solve the problem. It is already expected that in a typical project life cycle, numerous risks and issues may arise, so why is this one so important? Why should this problem be prioritized above any others?

Answering the “why” of a problem is crucial to gaining the support of everyone involved. Even if they understand the underlying issue, they might not realize the benefits of solving that particular problem. Letting them know how it benefits them and the organization as a whole can go a long way.

Example Problem Statement

While we provided a generic problem statement template above, feel free to refer to our example problem statement for further guidance. Although your statement doesn’t necessarily have to contain every one of these sections, it needs to have enough pieces of information to describe the problem clearly and completely. In our example, we’ll continue with the hypothetical internet service outage.

Problem statement: Our entire workspace is unable to access the internet, which is needed to access the data we have stored on the cloud.

Background: Apart from the occasional hiccup, this has never been an issue during office hours. In this case, however, we’ve been without internet access for two hours and counting.

Scope: There’s only so much we can do internally, like restarting hardware, checking for updates, verifying wired connections, and scanning for viruses. Any further remedies would require the assistance of our ISP and, depending on the severity, an on-site visit from a service technician.

Objective: Not only do we need to restore our internet access, but we should investigate solutions to prevent this from happening in the future.

Importance: Our entire company depends on the data hosted on our cloud-based servers, so it’s crucial that we restore internet access as quickly as possible.

Constraints: Since we’ve already been without internet access for two hours, we only have a few hours left in the workday. If we don’t come up with a solution soon, we’ll have to delay it until tomorrow.

Current solutions/attempts: We’ve already checked for software updates, verified wired connections, and restarted our workstations.

Proposed approach: We should contact our ISP to find out if there are any reported outages in our area. If not, and if they can‘t resolve the issue remotely, we will need to schedule a visit from a service technician.

Success criteria: The success of our project depends on our internet being fully restored for the entire team.

Resources required: We’ll need an individual to contact our ISP. If a service visit is necessary, we’ll also need someone who is available to meet the service technician when they arrive and answer any questions they may have.

Timeline: Having our internet service restored is top priority. While we’d prefer to have the issue resolved before the end of the day, we can make arrangements—like working remotely—until the problem is fixed.

Conclusion: We’ve already spent two hours of the day without internet. It’s imperative that our service is restored as soon as possible so that we can access our cloud servers and resume operations as normal. If the problem isn’t fixed by the end of the day, we may need to assign our staff to remote roles until our internet access is restored in the office.

Bottom Line

Problem statements make it easy for yourself, your teammates, and project stakeholders to understand specific problems. But since all projects are different, it’s critical that you frame the issue in a way that is both accessible and easily understood by your peers, or else, you run the risk of losing their support altogether.

Join our newsletter

Subscribe to Project Management Insider for best practices, reviews and resources.

By clicking the button you agree of the privacy policy

{{ TITLE }}

You should also read.

5 Ethical Issues in Project Management & How to Handle Them

Senior Project Manager Job Description and Responsibilities

Vertical vs Horizontal Project Management

Get the Newsletter

You might also like.

How to Delegate for Project Management: Step-by-Step Guide

Creating Project Timelines: Step-by-Step Guide for 2024

7 Best Project Management Software for Small Businesses

Are you an agency specialized in UX, digital marketing, or growth? Join our Partner Program

Learn / Guides / Design thinking guide

Back to guides

How to create a design thinking problem statement to keep your product on track

We’ve all had days when we can’t decide what music mood we’re in, so we repeatedly hit 'skip' until the car ride is over. When we don’t know what we want, we can’t make a decision. 

For product teams, writing a design thinking problem statement isn’t all that different. 

If you don’t set a direction early in the design thinking process, you and your team will work in circles without any satisfaction or progress. But when you set the tone of your process early on, your team gets into the groove to create a user-first product. 

Last updated

Reading time.

Your design thinking problem statement needs to strike the right balance between focused and flexible to be effective.

This chapter of the design thinking guide reviews design thinking problem statement examples and strategies that will help your team work effectively to create products your users will love. 

Seeing is understanding

Stop guessing: let users show and tell you what they need with insights from Heatmaps, Recordings, and Feedback.

What is a design thinking problem statement?

A design thinking problem statement is a concise and actionable sentence or question that defines your UX purpose and direction. Product teams using design thinking develop problem statements to simplify complex problems and identify the gap between what your product has and what your users need .

Since the design thinking process is non-linear, a consolidated problem statement is essential to improve team collaboration and stay on task. Your problem statement is also helpful in getting stakeholder buy-in for new initiatives or for planning human-centered design products. 

5 examples of design thinking problem statements

Finding design thinking problem statement examples can be tricky since they're not always made public—but that won’t stop us! Let’s review five product design examples and case studies to break down their hypothetical problem statements. 

The following examples will use this problem statement formula: (User) needs a way to (outcome) because (driver). Since UX opportunities come in all shapes and sizes, we have more problem statement formulas further down on the page. 

1. Audiense

Problem: the Audiense team noticed a sudden uptick in people exiting the sign-up process without completing it. 

Example problem statement: New customers need an easier way to complete the sign-up process because they’re getting frustrated during the account setup.  

Solution: Juan Fernandez, Head of Product, used Hotjar Session Recordings to review failed sign-ups and saw that the password validator feature was broken. After they fixed the validator, sign-up rates increased.

Read Audiense's full story here.

2. Zenprint

Problem: the Zenprint team used Google Analytics to compare bounce rates across pages to discover which steps in the ordering process were underperforming. 

Example problem statement: Potential customers need a clearer understanding of next steps because the current page has a high bounce rate.

Solution: the team used Hotjar Heatmaps to see where people spent most of their time on a page, and assessed whether they should spend time there or not. They witnessed users lingering on the pricing page, so they A/B tested the page's UX design. Ultimately, they chose a design that provides clear steps on how to proceed when users hover over a price. As a result, Zenprint's team decreased the drop-off rate of the problematic page by 7% and increased conversions by 2%.

Read Zenprint's full story here.

3. Razorpay

Problem: Razorpay redesigned their dashboard and incrementally released it to small user segments. When users rated the design as 6.2/10, they knew they needed to improve it. 

Example problem statement: Users want an updated dashboard because they’re unhappy with the current version. 

Solution: traditional analytics showed the Razorpay team that engagement with the new dashboard was dropping, but they didn’t know why. They asked users who provided a low rating on the dashboard to explain their feelings in an open-ended survey. Based on user feedback, they improved the dashboard design, which resulted in a 40% increase in satisfaction.  

Read Razorpay's full story here.   

4. Spotahome

Problem: Spotahome heard from a segment of users that updating the in-app calendar was difficult, but the team wasn’t sure what the problem was. 

Example problem statement: The landlord user segment needs a simpler way to use the calendar function, but the cause of frustration is unclear. 

Solution: the team watched Hotjar Recordings to spot the features users struggled with, which convinced the product team to rework a solution and make the calendar easier for landlords to use. 

Read Spotahome's full story here.

Problem: Yatter is a lead generation agency that wanted to increase conversions on a client’s stem cell therapy website. Recordings revealed that visitors would diligently read the text describing the therapy but then exit the page, leading the agency to believe visitors didn’t trust the company. 

Example problem statement: Users need to see social proof because they don’t believe our information is trustworthy. 

Solution: the team used Hotjar Heatmaps to identify their most popular case studies, and placed them at the top of the sales page. After adding the case studies, the page’s conversion rate increased by 10%. 

Read Yatter's full story here.

3 steps to create a design thinking problem statement

Writing an effective design thinking problem statement requires research and brainstorming before you begin. 

Let's go through the three steps to create a problem statement with a mock project management software company to make the process easier to grasp.

1. Identify

Ongoing product discovery is the basis for design thinking problem statements.  

Establishing a product experimentation culture or sending out surveys about a particular job-to-be-done (JTBD) gives you a starting point. Ask yourself: what problems are users facing, and which are most important to them? How can we create customer delight ?

For our mock project management company, identifying user problems could look like this:

A product manager (PM) regularly reviews recordings of new users going through product onboarding. The PM notices that a particular user segment drops off more than others at Step 3 of onboarding, which is to migrate tasks from their current project management software into the new dashboard. 

The product team sends a survey to this user segment with open-ended questions to learn about their goals and challenges. 

💡 Pro tip: use the JTBD framework to stop assuming and start asking.

Kyle Luther Anderson , a product management leader and coach, explained that product teams use the jobs-to-be-done framework to identify, then confirm or deny, user assumptions. He says:

“Your organization has assumptions about what the customer wants, about their unmet needs, and what your customer considers a successful outcome. Oftentimes an org doesn't state assumptions explicitly, and many companies are pretty bad about putting those assumptions to the test. The value of using the JTBD framework is what comes from those questions you ask, what you learn in unbiased research, and really focusing on the customer problem or opportunity.”

Learn more about the JTBD framework here.

After identifying an opportunity, you need to investigate further to understand potential causes or paths forward. Nasko Terziev, a Senior Product Designer at Hotjar, recommends teams think of the product narrative and end-to-end user journey to home in on critical moments.

Where are the moments we are doing well? Where are the moments we are not doing well? We can build those moments into a framework that the whole company can contribute to with this storytelling approach. Get the storyboards and feed data from analytics, sales, customer success, and support.

Here’s how our mock project management app could approach this step:

Reference their previous onboarding flow plans

Look for UX trends in session recordings

Gather user feedback on the frustrating points

✍️ Class is in session!

Hotjar has free courses for product managers and UX designers. 

Learn how to find insights in Recordings or reveal patterns in Heatmaps , then use what you’ve learned to conduct research for your design thinking problem statement.

Now it’s time to consolidate everything into a design thinking problem statement. Here are five formulas you can use as a starting point:

(User) needs a way to (outcome) because (driver). For example: new users need a way to quickly migrate tasks because they'll cancel their trial if onboarding takes too long.

(Audience) wants (outcome), so we will deliver (product) to achieve (result). For example: new users want to add existing projects to their new account quickly, so we’ll create a way to import data so they spend less time onboarding.

‘How might we’ statement. For example: how might we make adding existing project information faster?

Our users want to (task). How can our product achieve (result)? For example: new users want to add current projects to the app. How can our product make setup easy and enjoyable?

Who, what, where, why. For example: new users want to migrate projects, but they’re dropping off at the current step because input options are limited.

Be open to adjusting your problem statement as you learn

Before we send you off to write the next great design thinking problem statement, we leave you with a few words of advice: be flexible and stay curious—your problem statement should leave room for imagination, experimentation, and change.

FAQs about design thinking problem statements

A design thinking problem statement is a tool used in the design thinking process to help product teams and UX designers establish their focus and direction. A practical problem statement gives teams the opportunity to start brainstorming and testing solutions, and is also helpful for communicating ideas to get stakeholder buy-in.

What are some design thinking problem statements?

Design thinking problem statements can take multiple forms. For example:

(User) needs a way to (outcome) because (driver)

(Audience) wants (outcome), so we will deliver (product) to achieve (result)

‘How might we’ statements

Our users want to (task). How can our product achieve (result)?

Who, what, where, why statements

How do you write a design thinking problem statement?

Teams need to complete three steps to create a design thinking problem statement:

Identify user challenges or opportunities.

Investigate the drivers and hurdles for those goals.

Combine the information into a sentence or question that summarizes the situation and has a prompt for thinking of solutions.

Examples of design thinking

Previous chapter

Human-centered design thinking

Next chapter