market research manager responsibilities

What is a Market Research Manager?

Learn about the role of Market Research Manager, what they do on a daily basis, and what it's like to be one.

• What is a Market Research Manager
• How to Become
• Certifications
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Definition of a Market Research Manager

What does a market research manager do, key responsibilities of a market research manager.

• Developing research objectives and designing survey methodologies and questionnaires
• Identifying target demographics and determining the most effective means of reaching them
• Managing and overseeing the collection, analysis, and interpretation of market data
• Leading a team of analysts and researchers, providing guidance and expertise
• Collaborating with cross-functional teams, including marketing, product development, and sales, to integrate research findings into business strategies
• Presenting insights and recommendations to senior management to guide business decisions
• Monitoring and forecasting market trends to identify potential opportunities and threats
• Evaluating the effectiveness of marketing campaigns and strategies
• Ensuring the accuracy and validity of data and research findings
• Staying abreast of industry changes, technological advancements, and best practices in market research
• Managing the market research budget and ensuring projects are delivered on time and within financial constraints
• Building and maintaining relationships with external research agencies and vendors when necessary

Day to Day Activities for Market Research Manager at Different Levels

Daily responsibilities for entry level market research managers.

• Assisting with the design and implementation of research studies
• Collecting data through surveys, focus groups, and other research methods
• Performing basic data analysis and interpretation
• Preparing reports and presentations with research findings
• Coordinating with vendors and research participants
• Learning about different market research techniques and software

Daily Responsibilities for Mid Level Market Research Managers

• Developing research proposals and defining objectives
• Overseeing the execution of research projects from start to finish
• Managing a team of researchers and analysts
• Interpreting complex data sets and synthesizing findings
• Communicating insights and recommendations to stakeholders
• Ensuring research practices adhere to industry standards and ethics

Daily Responsibilities for Senior Market Research Managers

• Leading the development of comprehensive market research strategies
• Advising on product development and marketing strategies based on research insights
• Building relationships with key stakeholders and influencing business decisions
• Identifying new market opportunities and assessing potential risks
• Championing the integration of market research findings into organizational planning
• Mentoring and developing talent within the market research team

Types of Market Research Managers

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How To Become a Market Research Manager in 2024

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Market Research Manager Job Description Template

A Market Research Manager is responsible for conducting research and analyzing data to identify market trends and customer preferences. They oversee the development of surveys and other research tools, as well as the analysis of the data collected. Market Research Managers use this information to inform business decisions and develop strategies for improving products and services.

Job Overview

A Market Research Manager is responsible for planning and conducting research activities related to market trends, consumer behavior, and competitive analysis. They analyze data to identify insights, develop reports, and present findings to stakeholders to aid in decision-making processes.

Responsibilities

• Design and execute market research studies to gather insights on market trends, consumer behavior, and competitive analysis
• Develop research plans and methodologies to ensure accuracy and validity of data collected
• Analyze research data to identify key findings and insights, and present this information to stakeholders in a clear and actionable manner
• Use statistical software and other tools to manipulate and analyze data, and ensure data integrity and accuracy
• Manage research projects from start to finish, including defining research objectives, timeline, budget, and deliverables
• Identify and assess market trends, opportunities, and threats to the organization, and provide recommendations for action based on research findings
• Collaborate with cross-functional teams, including product development, marketing, sales, and customer service, to inform business decisions and strategies based on research insights
• Stay current with industry trends, research techniques, and best practices, and apply this knowledge to improve research processes and outcomes

Qualifications

• Bachelor's degree in market research, marketing, statistics, or a related field
• At least 5 years of experience in market research, with a proven track record of designing and executing research studies and analyzing data to provide actionable insights
• Experience with statistical software, survey tools, and other research methodologies
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and identify key trends and insights
• Strong communication and presentation skills, with the ability to effectively communicate research findings to stakeholders at all levels of the organization
• Ability to work independently and manage multiple projects simultaneously, while meeting deadlines and delivering high-quality work

Introduction

Whether you're a startup or a big corporation, having a Market Research Manager is crucial to the success of your business. The role of a Market Research Manager is to gather and analyze data on customers, competitors, and market trends. This information helps businesses make informed decisions on product development, pricing, and marketing strategies. In this article, we'll walk you through how to create a job posting for a Market Research Manager.

Job Title and Overview

The job title should clearly state that you're looking for a Market Research Manager. The job overview should provide a brief description of the role and its importance to the organization.

• Job Title: Market Research Manager
• Job Overview: We are seeking an experienced Market Research Manager to join our team. The chosen candidate will be responsible for gathering and analyzing data on customers, competitors, and market trends. This information will be used to inform product development, pricing, and marketing strategies to drive business success.

List the core responsibilities of the Market Research Manager as accurate as possible.

• Conduct and manage market research projects
• Collect and analyze data on customers, competitors, and market trends
• Provide insights on product development, pricing, and marketing strategies
• Create reports and present findings to management and stakeholders
• Monitor industry trends and competitors to identify opportunities and threats to the business
• Develop and maintain relationships with external research partners

Qualifications and Skills

Outline the qualifications and skills the ideal candidate must have.

• Bachelor's degree in market research, business administration, statistics, or related field
• 3+ years of experience in market research or related field
• Knowledge of various data collection methods and tools
• Excellent communication and presentation skills
• Strong analytical and critical thinking skills
• Proficiency in spreadsheet and data analysis software (e.g. Excel, R, SPSS)

How to Apply

Provide clear instructions on how to apply for the position.

• Please submit your resume and cover letter to [email address]
• Include "Market Research Manager Application" in the subject line
• Applications will be reviewed on a rolling basis until the position is filled.

Congratulations! You've created a job posting for a Market Research Manager. By following these guidelines, you will attract qualified candidates who have the skills and qualifications necessary to excel in this crucial role. Remember, the right Market Research Manager can help your business make informed decisions to drive success.

Frequently Asked Questions on Creating Market Research Manager Job Posting

If you are looking to hire a Market Research Manager, creating a job posting is an important first step in finding the right candidate. Here are some frequently asked questions on creating a Market Research Manager job posting:

What should be included in a Market Research Manager job posting?

A job posting for a Market Research Manager should include a detailed job description, qualifications, responsibilities, and requirements for the role. You should also clearly state the salary range and benefits that come with the position. Be sure to showcase any unique aspects of your company culture or the position that could attract candidates.

How do I write a job description for a Market Research Manager?

The job description for a Market Research Manager should include a brief overview of the position and its responsibilities, as well as the required qualifications, experience, and skills. Be sure to also include any essential duties that may not be apparent, such as overseeing survey design, conducting analysis, and presenting findings to stakeholders.

What are the qualifications for a Market Research Manager?

The specific qualifications for a Market Research Manager will vary based on the needs of the organization. However, most Market Research Manager candidates will have a bachelor’s degree in marketing, business or a related field, as well as extensive experience in market research analysis, interpretation, and presentation. Strong analytical skills, attention to detail, and excellent communication and presentation abilities are also essential traits for a Market Research Manager.

What are the core responsibilities of a Market Research Manager?

The primary responsibilities of a Market Research Manager include designing and executing market research projects, overseeing analysis and providing actionable insights to the company. Additionally, a Market Research Manager may be responsible for managing a team of analysts, communicating research results to stakeholders, tracking market trends and developments, and conducting competitive analysis.

What should I look for in candidates for a Market Research Manager role?

When evaluating candidates for a Market Research Manager position, you should look for someone who has experience in designing and conducting successful market research studies. Additionally, a successful candidate should have strong analytical skills and the ability to interpret data and present insights clearly and effectively. Excellent communication skills and the ability to work well in a team environment are also important attributes of a successful Market Research Manager.

How can I ensure that my job posting attracts top quality candidates for the Market Research Manager role?

To make sure your job posting stands out to talented and experienced Market Research Manager candidates, be sure to highlight any unique aspects of your company culture or position, offer competitive compensation and benefits, and show that your organization is committed to professional development and growth opportunities for employees.

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How to Become a Market Research Manager

Step 1: Understand the job description and responsibilities of a Market Research Manager

What does a market research manager do.

A Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

Market research managers give advertising directors focus, and help lead successful marketing efforts.

Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace.

They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.

In this case, the manager might be responsible for assembling a large cross section of the population who can watch the ad to determine whether it conveys a good message about the brand or to determine whether it entices them to purchase the product.

A market research manager who works for a television network may also assemble focus groups to determine whether a pilot show receives laughs and good reviews or whether the market as a whole will respond poorly to it.

Step 2: Learn best tips to become a Market Research Manager

Best tips for those who want to become a market research manager.

Here are some tips to become a Market Research Manager.

Use a balance of qualitative and quantitative information.

Comprehend secondary information sources effectively.

Seek continuous learning, self education, and networking opportunities.

Choose visuals over text to present your foreign market research.

Choose Quantitative or Qualitative Data or Both.

Step 3: View best colleges and universities for Market Research Manager

Best colleges and universities for market research manager.

• Butler University
• Carroll College
• Cooper Union
• High Point University
• Princeton University
• Providence College

Step 4: Think about whether is it worth to be a Market Research Manager

Is being a market research manager worth it.

Were growing, and we encourage you to apply! Apples WW Product Marketing team is looking for a leader with vision in market Research to support the insights needs of our key B2B verticals.

This position will own the consumer research and analytics practice and lead all aspects of the design, strategy, implementation and communication in.

Using current and new data sources and techniques, you will lead data reporting for Market Research that drives brand/product performance and potential.

You have 10+ years of experience leading consumer and market research, delivering insights, and optimizing across a wide variety of product categories and developing businesses.

You have a multidisciplinary background in insights across the complex spectrum of hybrid qualitative and quantitative research including new methodologies such as AI.

Step 5: Prepare relevant skills for being a Market Research Manager

What skills do you need to be a market research manager.

A manager is often judged based on the success of their team and those working below them, as such, many skills are needed.  Success in this role depends on a critical ability in the following: Competitor Analysis, Market Analysis, Market Research.  Experience in the following is fundamental to this role: General Data Analysis Software.  Skills may vary from job-to-job, but these skills are the ones most commonly associated with this role.

Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions.

5+ years of relevant work experience within market research.

Have a proven ability and expertise in insight generation with over 5 years’ experience in market research (preferably with agency experience).

Experience of designing and running research programs, including web-based questionnaires (ConfirmIT experience particularly advantageous) and undertaking analysis.

At least 5 years’ relevant experience working in lower level or similar positions in applied market research or customer insights roles including at least 1 years’ experience at the Manager level.

Step 6: View average salary for Market Research Manager

How much does a market research manager make.

The average salary range for a Market Research Manager is from $113,669 to $139,818. The salary will change depending on your location, job level, experience, education, and skills.

Average salary for Market Research Manager jobs

• Market Research Supervisor
• Market Research Analyst I
• Market Research Analyst II
• Market Research Analyst III
• Entry Market Research Analyst
• Intermediate Market Research Analyst
• Senior Market Research Analyst

Step 7: Find relevant Market Research Manager jobs, and apply.

Looking for market research manager jobs.

Here are some Market Research Manager jobs in the United States.

Step 8: Explore Career Path of Market Research Manager

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Manager, Market Research Job Description

Manager, market research duties & responsibilities.

To write an effective manager, market research job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, market research job description templates that you can modify and use.

Sample responsibilities for this position include:

Manager, Market Research Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Market Research

List any licenses or certifications required by the position: CPM, SPSS, SAS, BHBIA, AER, LEED, CT

Education for Manager, Market Research

Typically a job would require a certain level of education.

Employers hiring for the manager, market research job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Statistics, Psychology, Sociology, Finance, Social Sciences, Mathematics

Skills for Manager, Market Research

Desired skills for manager, market research include:

Desired experience for manager, market research includes:

Manager, Market Research Examples

• Microsoft Word (.docx) .DOCX
• PDF Document (.pdf) .PDF
• Image File (.png) .PNG
• Work with marketing teams and the business units to understand their research needs, and to provide insights that inform business initiatives and drive growth
• Recommend appropriate research design & methodology, and manage both internal and external resources needed to execute studies
• Design questionnaires & sample framework, manage fieldwork, conduct analysis, write up/present results
• Use research to enhance understanding of customer and prospect behavior, needs, preferences and attitudes
• Translate insights into actions to support product management, sales and marketing programs
• Present research insights in a compelling and actionable format to facilitate implementation of research results and stimulate future demand for research
• Champion research-based insights among key stakeholders, and build a base of knowledge that grows in value over time
• Stay current with research trends and cutting edge techniques
• Participate as a member of the Global Brand Strategy team in cross-functional initiatives
• 5+ years of experience with hands-on research, working closely with clients to meet business needs
• Write a questionnaire with little or no direction
• Write or review tab plans directed toward the final analysis
• Create an analytic plan with little or no direction
• Create topline and final reports and be able to present research findings either on their own or in tandem with the business developer/VP
• Make decisions relating to project issues, including field, sample, weighting
• Proficient level of English and Cantonese
• Coordinate on-going research projects
• Establish effective and efficient business relationships with Research agencies
• Collaborating with other research managers both within the broader Windows research team the central marketing research team in the execution, analysis and presentation of insights to ensure a holistic understanding of the commercial business issues
• Possess a solid understanding of industry secondary data and syndicated sources their strengths and weaknesses
• Collaborating with other research managers both within the broader Windows & Devices Product Research team the Central Market Research team in the execution, analysis and presentation of insights to ensure a holistic understanding of consumer business issues
• In collaboration with other CMR teams, lead major and necessary programmatic changes to Global Campaign Tracker
• Manage overall Campaign Research budget
• Directly participate in the production and proofing of client deliverables (e.g., reports, presentations, tables)
• Independently manage and troubleshoot data collection, cleaning, and processing on projects with moderate complexity
• Interprets and troubleshoots results from higher level analytics
• Proficient with Excel, PowerPoint, SPSS/SAS, and online survey tools (e.g., Qualtrics, Confirmit)
• 5 or more years of combined experience related to market research (surveys, focus groups, in-depth interviewing, ) in financial services, with emphasis on customer relationship management, sales and marketing
• Above 5 years FMCG/Service/Retail (marketing / sales) or research-related industry experience desired, better with 3 years people management experience at supervisor or team leader level
• Smart, a quick learner
• 3-5+ years supplier side market research experience, with responsibility for managing teams
• Knowledge of a variety of different custom quantitative research methods
• Provide strategic input to help shape strategic and business plans, brand strategies and new product launch plans and life cycle management for Oncology
• Provide consultation to all levels of sales and marketing on the identification of marketing opportunities
• Assess departmental opportunities for improvements in sales and marketing information
• Provide specialized and complex analytic marketing research in support of sales, marketing and business planning functions
• Optimize methodologies for collecting and analyzing data to evaluate existing and potential product/service markets
• Contribute key input in the implementation of consumer marketing plans
• Direct complex sales and market research projects and customer demographics
• Write requests for proposals
• Identifiles the study requirements for his/her entity
• Coordinates on respective discussion with the team
• University Degree (Sociology, Psychology, Marketing or Economics)
• Good numerical and verbal skills
• Preferably knowledge of Retail Audit data analysis and software
• 5-8+ years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
• The ideal candidate will also have a demonstrated ability to create and manage the execution of research projects, generate customer and market insights, and tie these insights to business recommendations
• Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred or equivalent industry experience
• Manage custom research projects from design to final report to support key business initiatives
• Manages ongoing brand tracking research, ensuring consistent delivery of scheduled reports, timely response to ad-hoc questions
• Maintains research and insights knowledge base
• Analyze client and market feedback across various dimensions
• Leads project management in support of key company initiatives, can include customer segmentation, brand tracking, category reinvention, brand partnerships
• Manager will have 1-2 direct report (analysts) to manage
• Leads developing and execution of marketing insights plan for the business that includes market trends, unmet and emergent needs of customers and competitive intelligence
• Designs research, implement it and derives actionable information and insight that result in competitive advantages
• Works in a consultative role, with Senior Management
• Work will require successful integration of analysis results, that leverage across relevant functions including Business Analytics, Competitive intelligence, Marketing and Sales
• 4+ years of experience the advanced analytics, market research, or marketing science industry or a related field
• Master's degree required (MBA, MIS, M.S
• Experience with a variety of B2B market research methods both qualitative and quantitative, including primary survey research techniques, segmentation, concept-creative testing, focus groups, , and secondary data mining on emerging and disruptive industry trends
• Successful researchers in the Customer and Market Research team utilize research (primary and secondary) to provide consulting to their business partners
• The ideal candidate will have at least eight years of research or strategy consulting work experience, and preferably 4 or more years of technology industry experience
• This position requires a Bachelor’s degree, with a graduate degree in business, market research or a social science strongly preferred
• Partner effectively with external partners and internal teams, including Marketing, Product, PR, Community and Business Operations
• Lead & execute Yelp’s market research programs – both qualitative and quantitative
• Drive key learnings and insights to leadership via real time intelligence and compelling analytics
• Using the constant insights derived from the Community, develop a continuous feedback loop of insights that inform business performance, pushing storylines to leadership in a timely fashion
• Primary resource for quantitative research needs for the Sales & Marketing organization
• Identify new opportunities to engage with the Community, outside of traditional surveys and focus groups
• Manage the Community portfolio by ensuring a constant funnel of recruitment to bring new customers into the panel
• Own and drive long-term research and analytics projects across various functional areas
• Align business results from the Community with business performance trends to create a 360 view of the customer and how their behavior impacts business growth
• Partner with the Strategic Planning team to enrich the value of research and insights
• Experience in primary market research is required
• Management and maintenance on automatic report platform
• Provide insights on all the reports that delivered to BU
• Support on both China and global market research projects
• Highly developed IT skills, able to write software code and excel (VBA) code
• Expert in PPT, word, excel

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Table of Contents

Responsibilities, requirements, salary ranges for market research managers, similar roles to market research manager, get more market research manager job description inspiration, hire better, more affordable marketers, market research manager job description template.

We’re looking for a Market Research Manager to organize, coordinate, and supervise the execution of market research, the results of which will be used to reevaluate and optimize existing and seek new business opportunities.

You will be in charge of choosing the qualitative and quantitative research methods, organizing and supervising the execution of the fieldwork, analyzing the data you acquire, and preparing it for presentation. You will communicate with different company departments to ensure all processes related to the creation, distribution, and sale of a product are optimized according to the results of your research.

The research data should be actionable and give an insight into our target audience’s pain points and consumer demand. Your research will also play a major role in the proper distribution of company resources (staff, budget, and products) while ensuring the best return on investment (ROI).

Our ideal candidate is a Master of Business Administration or has a Master’s degree in a Business subfield (Sales Management, Marketing, Human Resources, etc.). At least 5 years of experience in market research is also a necessity.

• Decide on or develop special research methods depending on the data needed
• Organize and supervise the fieldwork
• Familiarize yourself with the company and departmental goals to conduct research that will help achieve them
• Communicate with different departments to get relevant input that will help determine the purpose of the research
• Prioritize research requests
• Analyze and prepare the gathered data for presentation to different departments
• Give your opinion and participate in decision-making regarding product manufacturing, distribution, and advertising from start to finish
• Interpret data, write reports, and recommend departmental improvements
• MBA or Master’s degree in a Business-related field
• [x] years of experience working in market research or a similar field
• [x] years of industry experience
• Proficiency in analytical software
• Advanced knowledge and implementation of statistical techniques, such as Monadic, Conjoint, and MaxDiff
• Strong presentation and communication skills

The salary of a Market Research Manager depends on their work experience, educational background, amount of research organized, performed, and analyzed, and the location and size of the company they work for.

According to Glassdoor , this is how Market Research Managers’ salaries vary across the United States:

It’s not enough to copy a template to hire the ideal Market Research Manager for your company.

You will receive dozens of job applications from unqualified candidates, which will cost time and money to process. A template covers essential responsibilities and requirements but lacks specifics.

To attract top candidates and discourage the unqualified ones from applying, you need to write a job description that details the sector/industry-specific requirements and includes a complete list of responsibilities.

Did you know that the role of a Market Research Manager has several titles? Some of the most used alternative ones are:

• Market Research and Insights Manager
• Market Research Analyst
• Research Manager

If you’re not sure whether a Market Research Manager would be the right fit for your team, check out these similar roles and our job description templates for them:

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Attracting exceptional candidates is easier if you take a look at how other companies do it. To help you start working on your job ad, we picked out some of the best Market Research Manager job description examples available on:

• SimplyHired

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Job Description

Market Research Manager job description

Example market research manager requirements on a job description.

• Bachelor's degree in market research, business, statistics, or related field.
• At least 5 years of experience in market research.
• Proficiency in Microsoft Office Suite and statistical software.
• Knowledge of qualitative and quantitative research methods.
• Familiarity with marketing principles and practices.
• Excellent communication and interpersonal skills.
• Strong organizational and time management skills.
• Ability to work independently and in a team environment.
• High level of attention to detail and accuracy.

Market Research Manager job description example 1

Centene market research manager job description, market research manager job description example 2, the vanguard group market research manager job description, market research manager job description example 3, unisys market research manager job description, resources for employers posting market research manager jobs.

Market Research Manager job description FAQs

What are the most common skills on a job description for a market research manager, what does a market research manager do.

Updated March 14, 2024

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The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Market Research Analyst

Job summary:.

The Market Research Analyst will research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing specified products.

Supervisory Responsibilities:

Duties/responsibilities:.

• Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• Drafts questionnaires, polls, surveys, and other data collection resources.
• Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
• Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
• Summarizes and analyzes data; makes recommendations related to research findings.
• Reports findings, complete with graphs illustrating data and written text explaining complex findings.
• Identifies potential new products or markets through research.
• Forecasts and tracks industry marketing and sales trends based on collected data.
• Delivers reports and presentations of findings to management and/or executive leadership.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Superior research and analytical skills.
• Ability to translate complex concepts and methodologies into easily understood language.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
• Some related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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Market Research Project Manager

Job description overview.

As a Market Research Project Manager, you're responsible for overseeing projects that gather data about customers, competitors, and markets. You work with a team of analysts to design studies and collect information through surveys, interviews, and focus groups. Your goal is to help businesses better understand their customers and make data-driven decisions. You collaborate with other departments, such as marketing and product development, to ensure that research is aligned with business goals. You also create reports that summarize findings and recommendations. Attention to accuracy, detail, and timeliness are essential for this job as working on tight deadlines and within budget constraints is common. Therefore, effective communication and organizational skills are a must. If you're interested in a Market Research Project Manager job description, contact us today to learn more!

Struggling with Product Marketing?👇 ‍ PMMTeam is a world-class Product Marketing Agency with a unique "as a service" subscription model.

Table of contents, job duties and responsibilities.

• Leading small teams to complete market research projects on time and within budget
• Overseeing the collection of data and analysis of results
• Developing project timelines and budgets
• Communicating project goals and objectives to team members and stakeholders
• Managing multiple projects at once, ensuring each project receives appropriate attention and resources
• Collaborating with cross-functional teams to ensure research findings are integrated into marketing strategies
• Maintaining relationships with vendors, agencies, and research partners
• Staying up-to-date on industry trends and emerging technologies to improve research methodologies
• Ensuring compliance with legal and ethical standards for research conducted on human subjects
• Preparing and presenting reports and recommendations to senior leadership and other stakeholders.

Experience and Education Requirements

If you want to be a Market Research Project Manager, you need to have education and experience in the marketing field. Most companies require a bachelor’s degree in marketing or a related field, but some prefer candidates with a master’s degree or an MBA. 

Experience is also very important, and most companies require a minimum of 3-5 years of experience in market research, data analysis or project management. You should have experience in managing projects from start to finish and have a solid knowledge of quantitative and qualitative research methods. 

Good communication and teamwork skills are also important, as project managers will be working with many different teams and stakeholders to complete projects on time and within budget. Attention to detail, problem-solving, and analytical thinking are also key traits for a successful market research project manager.

Salary Range

According to Glassdoor, the average salary for a Market Research Project Manager in the United States is around $80,000-90,000 per year. However, this can vary depending on location, level of experience, and company. For example, market research project managers in cities like New York and San Francisco tend to have higher salaries, with an average of around $100,000 per year.

Other countries, such as the United Kingdom, report similar salaries for this position, with an average of around £35,000-£45,000 per year. In Canada, the average salary is around CAD$70,000-80,000 per year.

It is important to note that salary ranges can vary greatly depending on the specific company and industry. In general, larger companies tend to offer higher salaries than smaller ones.

• Glassdoor.com
• Payscale.com

Career Outlook

The career outlook for Market Research Project Managers in the Marketing industry over the next five years is great. According to the Bureau of Labor Statistics, employment for Marketing Research Analysts and Marketing Specialists, which includes Project Managers, is projected to grow 18% from 2019 to 2029. This rate of growth is much faster than the average for all occupations.

Companies are increasingly relying on research to better understand their customers and improve their products or services. Project Managers are essential to managing the research process and ensuring that projects are completed on time and within budget.

Overall, the career outlook for Market Research Project Managers is positive. With the demand for marketing research expected to increase, there will be plenty of opportunities for professionals in this field to secure stable, well-paying jobs.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Project Manager do?

A: A Market Research Project Manager is responsible for overseeing and coordinating research projects that are designed to provide insight and data about specific markets or target audience.

Q: What qualifications are needed to become a Market Research Project Manager?

A: Typically, a bachelor's degree in marketing or market research is required, along with relevant experience in research, project management, and data analysis.

Q: What skills are essential for success as a Market Research Project Manager?

A: Excellent organizational and communication skills, attention to detail, strong analytical skills, and problem-solving abilities are all crucial for success in this job.

Q: What are some of the main job duties of a Market Research Project Manager?

A: Some of the primary responsibilities include developing research plans, coordinating research teams, managing budgets and timelines, analyzing data, and presenting findings to clients or internal stakeholders.

Q: What are some challenges that Market Research Project Managers may face in their work?

A: Some of the main challenges may include tight deadlines, managing multiple projects simultaneously, navigating complex client needs and expectations, and ensuring the accuracy and integrity of the data collected.

Job Descriptions:

Marketing events specialist, sem manager, brand manager, event marketing coordinator, marketing copywriter/editor.

SaaS Product Management: Definition, Process & Best Practices

17 min read

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience.

The approach to managing SaaS products is entirely different from traditional on-premise software. So, whether you’re a new SaaS product manager, an experienced PM for traditional software, or just interested in gaining more knowledge, this article is for you.

We covered the processes, skills required, best practices, and tools for driving SaaS growth .

• SaaS product managers oversee the entire product lifecycle from product strategy to development and decline.

Step-by-step guide for the product management process

• Identify user needs with market research.
• Perform feature ideation based on user needs and trends in the SaaS industry.
• Develop the product roadmap.
• Design UX and push for development.
• Build in-app flows to help users discover features.
• Monitor performance with data analysis.
• Gather user feedback and identify improvements.
• Iterate product enhancements with A/B testing.
• SaaS solutions differ from traditional software in pricing , delivery, and customer relations , necessitating distinct product management practices . Similarly, software product managers generally have different roles compared to hardware product managers.

Responsibilities of a SaaS product manager

• Perform market and user research.
• Specify product vision and create the product strategy.
• Specify feature prioritization.
• Oversee product development and design.
• Collaborate with the product marketing team to devise the go-to-market strategy.
• Collect, analyze, and implement customer feedback to stay competitive in the SaaS space.
• Track key metrics for performance analysis.

Skills a SaaS product manager needs

• Project management .
• Problem-solving mindset .
• Ability to perform research .
• Strategic thinking .
• Technical expertise.
• Communication skills .
• User empathy .

Best practices to help SaaS companies improve their product management

• Directly speak with your users regularly.
• Collaborate closely with other teams.
• Use segmentation to improve customer experience.
• Provide self-service support with a resource center.
• Create a data-driven management process.

Best SaaS tools to facilitate product management

• Userpilot – Best for product growth.
• Miro – Best for user journey tracking.
• Figma – Best for UX design.
• Trello – Best for project management.
• Jira – Best for tracking development and bugs.
• Slack – Best for team collaboration.

Ready to understand users and perform better SaaS product management? Book a Userpilot demo to find out how.

Try Userpilot and Take Your Product Management to the Next Level

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What is SaaS product management?

SaaS product management is the end-to-end process of creating, launching, and continuously improving SaaS products for product growth.

The SaaS product manager is responsible for overseeing the entire product lifecycle, from product strategy to product development and decline. Some SaaS companies can have multiple PMs, with a separate product management expert for different aspects of the tool.

So, how do you perform effective SaaS product management? Follow these steps.

1. Identify user needs with market research

Every product revolves around its users. No matter how brilliant your idea seems, it will fail if it doesn’t address user problems or fulfill their desires.

Here’s a simple process for identifying the needs of your target audience:

• Monitor industry trends : Regularly review industry reports, attend relevant trade shows, and subscribe to leading industry publications and newsletters to stay ahead of emerging trends that can inform product development and marketing strategies .
• Track competitor products : Implement a competitor analysis framework to systematically review and compare competitors’ offerings, marketing strategies, and customer feedback across multiple channels to identify areas for innovation and differentiation.
• Conduct user interviews or focus groups : Understand how users feel about the challenges they face or the solution you offer to access hidden customer insights . Ask open-ended questions to explore user needs, experiences, and feedback on your product and service.
• Use in-app user surveys and questionnaires : Trigger contextual user surveys to gain on-the-spot feedback on your product experiences. Analyze the responses and note improvement areas.

2. Perform feature ideation

Generate ideas for features that uniquely and valuably address identified user needs. Collaborate with the product management team for a brainstorming session to develop these new feature concepts.

Bring all the ideas together and prioritize them based on your business objectives. For example, let’s say you’re a tool to streamline the SaaS product management process for small, agile teams. You’ll want to prioritize features like Kanban boards and real-time chat within tasks over deep analytics (less critical for small teams).

3. Develop the product roadmap

A product roadmap is a strategic planning tool that outlines the vision, direction, priorities, and progress of your product over time. When filling out your roadmap, rank features based on effort, resources, and resulting impact.

It’s also important to clearly outline the product development process, assign responsibilities, and define a timeline for when you’ll develop and release key features. But don’t be rigid; maintain some flexibility for adjustments based on feedback and changes in priorities.

4. Design UX and push for development

It’s time to design your user experience and flow . Begin by building simple wireframes so the development team knows what you want.

Next, collaborate with the engineering teams to develop a functional prototype of the product. Share it with stakeholders and a select group of users to gather quick feedback.

Implement the feedback from prototype testing and move to the development phase. However, your job is not done here—you need to oversee the development process to ensure everything aligns with your established UX design and product vision.

5. Build in-app flows to help users discover features

Once the feature has been developed and added, take intentional steps to ensure users discover and learn to use it.

First, trigger in-app announcements using a modal, banner, or slideout. Then, implement interactive walkthroughs to guide users step-by-step through using the feature. Walkthroughs are effective for in-app guidance because they help users to learn by taking action—once the guide is over, your users will be fully equipped to begin using the feature on their own.

6. Monitor performance with data analysis

Measure KPIs that align with your goals, focusing on metrics such as:

• User engagement : Track the number of users interacting with the feature, how often they use it, and their average time spent engaging with it.
• Feature discovery : Analyze how easily users find the new feature and understand its purpose.
• Conversion rates : If the feature aims to drive specific actions (e.g., sign-ups, upgrades), monitor how it influences those conversion rates .

Utilize data analysis reports to reveal deeper insights into feature performance. For example, with trends analysis , you can examine how your KPIs change over time and note patterns in feature popularity, adoption rates, and any potential declines.

7. Gather user feedback and identify improvements

Trigger feedback surveys to gauge the user experience and understand how easy-to-use and valuable they find your product. Through this feedback, you can understand the friction points associated with the new feature and decide how best to fix them.

To make the most of feedback surveys, it’s often best to combine closed-ended questions and open-ended questions .

For example, after asking, “How helpful did you find the product onboarding?” follow up with an open-ended question like this for richer data: “Describe how you felt the first time using the new feature. What, if anything, did you find difficult to understand?”

8. Iterate product enhancements with A/B testing

SaaS product management involves continuous experimentation and iteration to ensure you remain valuable to users. A/B testing offers a structured way to evaluate these potential enhancements, confidently refining your feature (and overall product) for a competitive edge. There are three main types:

• Controlled A/B Test : The simplest form, comparing the original version (control) against a single variation with one change.
• Head-to-Head : Compares two new UX variations to see which performs better.
• Multivariate Testing : Tests multiple changes to different elements on a page simultaneously, identifying the best combination.

SaaS product management vs. non-SaaS product management

SaaS products differ from traditional software in pricing , delivery, and customer relations . These differences necessitate distinct product management practices .

Here’s how it plays out:

• Development cycle : Traditional products are offered on a one-time purchase basis, so product managers prioritize shipping the perfect product. On the other hand, the agile nature of SaaS allows for quick development cycles since managers know they can make changes/additions as required.
• Customer options : Renewing their subscriptions monthly or annually means customers are constantly rethinking their options. This puts SaaS product managers on edge to constantly update the app and ensure users don’t see any need to switch vendors.
• Feedback and analysis : SaaS product management can leverage direct customer feedback and usage data more effectively and rapidly than non-SaaS, influencing product refinement and development.
• Ongoing support : Post-launch support for traditional tools often focuses on maintenance and troubleshooting, as opposed to the proactive customer success strategies offered in SaaS.

We’ve highlighted that SaaS product managers are responsible for overseeing the development, launch, and growth of SaaS solutions.

Here’s a breakdown of the key responsibilities and how they collaborate with cross-functional teams:

Perform market and user research

The heart of successful product development is knowing your target audience. To achieve this, SaaS product managers perform in-depth user and market research to identify user needs and how to best meet them.

While conducting user research , the PM doesn’t just want to address existing needs. They find gaps in the market to fill with their product. Generally, the more market gap a product can cover, the faster its adoption rate will be.

Specify product vision and create the product strategy

A product vision is the long-term, overarching goal of what the product aims to achieve. SaaS product managers define this vision, ensuring it aligns with the company’s mission and addresses the customer needs they’ve uncovered.

After nailing the vision, the next step is to create a solid product strategy . This plan outlines how to execute the product vision, including milestones, resource allocation, and the steps required to bring the product from concept to launch.

Specify feature prioritization

With infinite ideas and limited resources, deciding which features to build first is crucial. SaaS product managers weigh factors like user feedback, market demands, technical feasibility, and business impact to create a prioritized feature roadmap .

The roadmap should outline which features get built and when. However, prioritization isn’t set in stone. Continuous data analysis, shifting market needs, and user feedback may necessitate adjustments to the roadmap, something product managers skillfully manage.

Oversee product development and design

SaaS product managers don’t directly code or design, but they’re highly involved in the development process .

They collaborate with engineers to ensure technical feasibility and guide product design teams to create user-centric, intuitive interfaces based on their research. It’s also the responsibility of the SaaS product manager to ensure features get released on time.

Collaborate with the product marketing team to devise the go-to-market strategy

A go-to-market (GTM) strategy is a comprehensive plan that outlines how a product will be introduced to the market and reach its target customers. It encompasses aspects like defining the ideal customer profile, value proposition, messaging, distribution channels, and promotional tactics.

Product managers provide crucial input into the GTM strategy due to their in-depth knowledge of the product and its target market. They work closely with marketing to develop a product marketing framework that increases awareness and boosts adoption.

Collect and analyze customer feedback

SaaS product management isn’t complete without a feedback loop .

Product managers use surveys to understand how users feel about new features. They analyze the responses, note experience gaps , and find ways to improve.

In-app surveys aren’t the only channels for collecting feedback. PMs also analyze support tickets and have interactions with key customers to gauge overall customer sentiment .

Track key metrics for performance analysis

Product managers rely on data to make informed decisions. They define and track KPIs to understand how the product performs against business goals and identify areas for improvement.

Examples of relevant metrics:

• Customer acquisition cost : Measures the cost of acquiring a new paying customer. Understanding CAC helps assess marketing and sales efficiency.
• Feature discovery : Tracks how customers interact with specific features and the frequency of those interactions. The feature discovery metric reveals which features are valuable and which might need promotion or redesign.
• Product adoption rate : Measures the percentage of users actively using the product over time. The adoption rate is an excellent indicator of the product’s value and ease of use.
• Product stickiness : Indicates how often users return to the product. High product stickiness is critical for long-term success, especially for SaaS tools.
• Customer lifetime value : Estimates the total revenue generated by a customer over their relationship with your SaaS company. Optimizing CLV is important for revenue growth.
• Monthly recurring revenue : A vital SaaS metric that measures predictable revenue each month. Tracking MRR is essential for understanding growth and forecasting.

Skills a product manager needs

Every successful SaaS product manager has a good blend of technical and soft skills .

Some of these skills include:

• Project management : A good PM should be able to plan product sprints and manage them to ensure execution.
• Problem-solving mindset : The path to product success is filled with hurdles. PMs should be skilled at identifying and solving these.
• Ability to perform research : Product managers rely on thorough market research and user insights to ground their decision-making process.
• Strategic thinking : A good PM should master the art of formulating long-term product plans that align with the overall company’s objectives and market trends .
• Technical expertise : Even if they don’t code, SaaS product managers should understand the logic behind codes so they can communicate better with technical teams.
• Communication skills : Success hinges on clear communication with teams across engineering, marketing, sales, and executives—a PM should know how to share their ideas effectively.
• User empathy : There’s no product success without user empathy . PMs must deeply understand user problems and create effective solutions.

Both veteran and aspiring SaaS product managers constantly need to improve their management skills .

This section shows you some best practices to get better.

Directly speak with your users regularly

Go beyond user surveys and conduct one-on-one customer interviews. This approach helps you become more user-centric, equipping you to deploy solutions users will love.

During your interviews, aim to discover the following:

• User pain points : Identify where users face trouble and how you can make their experience better.
• The language they use : Ask the right customer discovery questions and listen aptly to understand how users speak. The insights from this will guide your marketing efforts.
• Experience gaps : Understand what users expect and the changes you can make to improve their engagement rates .

Collaborate closely with other teams

SaaS product managers constantly need to work closely with different SaaS roles , including marketing, engineering, sales, and customer success teams.

Each collaboration is vital to effective product management and overall company success. Here why:

• Marketing : Aligning market research , customer personas , messaging, and go-to-market strategies increases the chance of successful product launches and adoption.
• Engineering : Streamlining communication between product and engineering ensures technical feasibility, timely development, and clear feature prioritization .
• Sales : The sales team provides valuable front-line customer insights. Product management teams equip sales with the tools and knowledge they need to sell effectively.
• Customer success : This collaboration deepens understanding of customer needs, challenges, and how the product is actually used. Working closely with the customer success team makes it easier to gain insights for product enhancements and roadmap prioritization.

Use segmentation to improve customer experience

Your customers have unique needs , preferences, and behaviors, so a general product experience won’t cut it.

Segmentation moves away from a one-size-fits-all approach. It allows you to tailor product features, messaging, and entire experiences to specific customer groups. Taking this approach to product management helps improve satisfaction and retention for each customer segment.

Provide self-service support with a resource center

Go beyond just developing fantastic features. Think of how you can improve the user experience by making your product easier to use

A robust resource center is one vital way to ensure users understand and use your features properly. When creating your support portal , include FAQs, help docs, video tutorials, and chat support to enable users to find answers independently.

Create a data-driven product management process

From feature prioritization to product development and enhancements, ensure you’re data-driven in every decision you make.

Determine the key performance indicators tied to your business growth . Then, implement in-app analytics to regularly track these metrics and understand how well you’re performing.

This data-driven approach allows you to present compelling evidence of product growth to stakeholders. The fact that everything is measurable also makes it easier to secure executive buy-ins for tools and strategies you want to use—once the software ROI is clear, approvals become much easier.

Best SaaS products to facilitate product management

The right product management tools make it easy to juggle the many hats SaaS PMs wear. We’ve compiled some of the best tools and how they help streamline your processes.

Userpilot – Best for product growth

Userpilot is a product growth tool used by PMs for designing in-app experiences, tracking user behavior, monitoring product performance, and analyzing customer feedback.

How Userpilot facilitates effective product management:

• User feedback widgets : Deploy feedback survey in-app to collect customer thoughts and opinions on demand. Userpilot has multiple survey templates you can use. The platform also allows you to customize your surveys if you want something new or can’t find what fits your user research needs.

• In-app flows : Product management requires guiding users to discover and use your features effectively. Userpilot’s in-app flows help you build custom UI elements and combine them as product walkthroughs to guide new users through your primary features. Similarly, you can implement walkthroughs for secondary onboarding —showing existing customers how to learn and master new or advanced features.

• Engagement features : Struggling to get users to take action? Userpilot’s engagement features can change that. For example, you can create a checklist with 3-5 actions new users should perform and get activated. By seeing the list of actions and how the progress bar moves when they strike off tasks, users get motivated to complete key steps. Another engagement feature you can use is the resource center builder—use it to create self-serve content users can visit when stuck.

• Analytics reports : Track key feature performance with customer behavior analysis reports like funnel analysis , path analysis , trend analysis , and more. For example, by implementing funnel analysis, you can track user progression through different journey stages (free trial conversion, onboarding, etc.) and see how easily users move from one stage to another.

• Analytics dashboards : Efficient SaaS product management involves tracking multiple metrics, which can get overwhelming sometimes. Userpilot’s analytics dashboards solve this problem. With tools like core feature engagement and product usage dashboards, you can view all your KPIs in one place. You can also build custom dashboards to reflect the KPIs you want.

• Heatmaps : Track clicks, scrolls, mouse movements, and other UI interactions for your features and identify parts of your tool with high and low engagements. The insights from your heatmap reports will help you uncover usability issues and note features that customers love.

Try Userpilot and Take Your Product Growth to the Next Level

Miro – best for user journey tracking.

Miro is designed to enhance collaboration and streamline project management processes across teams, regardless of their location. It offers a variety of features aimed at improving project visualization , planning , and execution.

How Miro improves product management:

• User journey maps : Access pre-built templates to create user journey maps that outline steps users go through when engaging with your product. This enables you to better understand and cater to customer needs.
• Wireframing : Create low-fidelity wireframes that allow you to share the basic ideas of features you’re working on.
• Collaboration tools : Miro has features like an infinite canvas, sticky notes, and integrations with other tools. These features are useful when working with other team members in real time.
• Project tracker : Track project progress to ensure that all tasks are completed on time and within scope.

Figma – Best for UX design

Figma is a cloud-based design tool that stands out for its emphasis on collaboration, allowing teams to work together on interface design projects, prototyping , and creating design systems.

Features that help with the design aspect of product management:

• Vector graphics editor : Figma operates primarily as a vector graphics editor, enabling designers to create high-fidelity interface designs and illustrations. Its intuitive tools and flexible canvas cater to both simple designs and complex projects involving numerous layers and elements.
• Prototyping : Beyond static designs, Figma allows users to turn their designs into interactive prototypes without code. This feature can help product managers test user flows and interactions, making it easier to iterate based on feedback .
• Design systems & components : Figma enables teams to create and maintain design systems with reusable components and styles. This ensures consistency across projects and makes it easy for product managers to make updates during and after the software development process .
• Cloud-based and cross-platform : Being cloud-based, Figma is accessible from any web browser, regardless of the operating system. This accessibility facilitates seamless sharing and feedback with the cross-functional product team.

Trello – Best for project management

Trello is a visual and intuitive project management tool that utilizes the Kanban methodology. It’s perfect for organizing tasks, projects, and workflows in a simple, flexible way.

How Trello helps SaaS product managers:

• Boards, lists, and cards : Trello’s core functionality is its boards, which represent projects or workflows. Within each board, you can organize tasks and create cards representing different aspects of your workflow. This allows you a clear overview of project progress and task management.
• Automation with Butler : Trello has a built-in automation tool called Butler that can automate common tasks, such as moving cards between lists or scheduling reminders based on rules set by the user. This reduces manual work and increases efficiency.
• Customization and flexibility : Trello allows you to customize cards with attachments, links, checklists , and labels for priority and categorization. This flexibility makes Trello adaptable to a wide range of projects and workflows.

Jira – Best for tracking development and bugs

Jira is a work management tool primarily popular with software development teams. It’s highly customizable and caters to various project management methodologies, particularly Agile frameworks like Scrum and Kanban. However, Jira’s flexibility makes it useful for many teams beyond software development .

Key features:

• Issue tracking : Jira’s core function is tracking issues. An issue can be a bug, task, feature request , or any work item needing resolution. The platform provides rich fields to capture issue details, set priorities, and assign work.
• Customizable workflows : Jira’s workflows are highly customizable, allowing teams to define stages of issue resolution, from initial reporting to verification and closure. Each step in the workflow can have its own set of rules, ensuring that the process aligns with the team’s needs.
• Reporting and analytics : Jira offers comprehensive reporting tools that provide insights into project progress, team performance, and potential bottlenecks. These reports include burndown charts, velocity charts, and cumulative flow diagrams, among others, which are essential for agile teams to monitor their efficiency and adjust strategies accordingly.

Slack – Best for team collaboration

Slack is designed to replace email as the primary method of communication among team members, providing a more organized and efficient way of managing tasks, discussions, and information sharing.

Here’s how Slack makes life easier for the SaaS product manager:

• Channels : Organize conversations in dedicated spaces called channels. These can be public for anyone to join or private for selected team members, facilitating focused discussions on specific topics or projects. For example, you can have separate channels for feature ideation , product design , GTM strategy , and so on.
• File sharing : Easily share files by dragging and dropping into the Slack interface, with support for comments and reactions, streamlining review and collaboration processes.
• Searchable history : Slack archives all messages and files, making it easy to search for specific information from the past. This feature is particularly useful for tracking decisions, such as your conclusions on UX improvements and user engagement strategies .
• Integration : Slack integrates with a wide range of apps and services, enabling you to automate notifications and tasks. For example, you can integrate with Figma and easily share prototypes with your team on Slack to obtain quick feedback.

To thrive as a SaaS product manager, you need to embrace data analysis, stay attuned to market trends, and communicate effectively with your team and other critical stakeholders.

Userpilot simplifies the SaaS product management process. It allows you to measure user data, conduct feedback surveys, and deploy in-app experiences to boost engagement. Book a demo now to begin.

Try Userpilot and Take Your Product Engagement to the Next Level

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• Jonah Shepp

Nearly half of all managers report buckling under the stress of their role and struggling to deliver.

Gartner research has found that managers today are accountable for 51% more responsibilities than they can effectively manage — and they’re starting to buckle under the pressure: 54% are suffering from work-induced stress and fatigue, and 44% are struggling to provide personalized support to their direct reports. Ultimately, one in five managers said they would prefer not being people managers given a choice. Further analysis found that 48% of managers are at risk of failure based on two criteria: 1) inconsistency in current performance and 2) lack of confidence in the manager’s ability to lead the team to future success. This article offers four predictors of manager failure and offers suggestions for organizations on how to address them.

The job of the manager has become unmanageable. Organizations are becoming flatter every year. The average manager’s number of direct reports has increased by 2.8 times over the last six years, according to Gartner research. In the past few years alone, many managers have had to make a series of pivots — from moving to remote work to overseeing hybrid teams to implementing return-to-office mandates.

• Swagatam Basu is senior director of research in the Gartner HR practice and has spent nearly a decade researching leader and manager effectiveness. His work spans additional HR topics including learning and development, employee experience and recruiting. Swagatam specializes in research involving extensive quantitative analysis, structured and unstructured data mining and predictive modeling.
• Atrijit Das is a senior specialist, quantitative analytics and data science, in the Gartner HR practice. He drives data-based research that produces actionable insights on core HR topics including performance management, learning and development, and change management.
• Vitorio Bretas is a director in the Gartner HR practice, supporting HR executives in the execution of their most critical business strategies. He focuses primarily on leader and manager effectiveness and recruiting. Vitorio helps organizations get the most from their talent acquisition and leader effectiveness initiatives.
• Jonah Shepp is a senior principal, research in the Gartner HR practice. He edits the Gartner  HR Leaders Monthly  journal, covering HR best practices on topics ranging from talent acquisition and leadership to total rewards and the future of work. An accomplished writer and editor, his work has appeared in numerous publications, including  New York   Magazine ,  Politico   Magazine ,  GQ , and  Slate .

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