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Business Research: Methods, Types & Examples

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Business Research Methods

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Which are the best business research methods.

12 min read Business research is a well-established way to get an edge in your market. In this article, we’ll cover some of the most valuable business research methods.

Business research is a well-established way to gain an edge in your target market . But less than 40% of US marketers use consumer research to make decisions, according to data from Google. Could the huge range of methodologies and techniques be preventing business research takeup?

In this article, we’ll lay out some of the most popular and valuable business research methods, from general approaches to industry-specific techniques, to help you decide which business research process is the best fit for you and your company.

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What do we mean by business research?

There are two primary areas of business research – understanding the market in which you’re operating, including the target consumers out there who don’t yet buy from you, and understanding your existing customers.

Market research

Market research is an umbrella term covering a wide variety of business research techniques which are used to help a business understand its target customer’s preferences.

This arm of business research often involves techniques like the focus group, where a moderated discussion helps companies understand their target audience, and survey research, including online surveys.

Customer feedback is an important part of any business intelligence process. This might come in the form of direct feedback, where a customer provides their opinion to a business either spontaneously or in response to a survey invitation or feedback form, or through indirect methods like social media listening.

As well as being able to assess customer satisfaction , this allows businesses to discover the unmet needs of their current customers. This kind of business research helps seed new product development, among other improvements.

Qualitative research methods for business

Qualitative business research techniques are all about the ‘why’ of what’s happening in your business. Rather than relying on data and statistics, they use description and human interpretation to investigate situations and events.

Qualitative research can be quite time-consuming and historically it has been harder to automate than quantitative methods, although nowadays tools are available to scale up qualitative data collection.

Even without these tools, qualitative research can be done with smaller sample sizes and still provides rich information that can offer lasting value.

Focus groups

Focus groups are a business research mainstay. They can help companies understand their current customers or target customers in a deep and authentic way using the power of conversation and connection. Focus groups can be valuable for nuanced topics, as well as controversial ones, since you can use the format to bring in multiple points of view from within your target audience.

As a form of qualitative research, focus groups are well-established with plenty of best practice advice and techniques available. They are also relatively familiar to the general public, which means low effort is required to on-board your participants.

At the height of COVID-19, Jittrapirom et al. (2021) used remote focus groups to study perceptions of car-sharing services in Bangkok, Thailand as a way of improving transport planning. They found that the ‘mental models’ of different stakeholder groups were significantly different depending on their understanding of the car-sharing concept. Working with the focus group, the researchers were able to collaboratively build a diagrammatic representation of how car-sharing works, which could then be used to help roll it out as a more sustainable means of transport in developing countries.

Ethnographic research

In ethnographic research, you study people in a naturally occurring setting. Rather than bringing them into your offices or restricting your data collection to a survey, you’re looking at the person and their environment as a whole.

In this sense, ethnographic research is all about understanding the context. You might be observing customers in a store, or interviewing them as they interact with your products and services. Ethnographic research in contexts like shopping malls, online discussion boards or social media can help you understand your target consumer too. Business research of this kind can be especially valuable in consultancy and B2B settings, where one business is looking to gain a deep understanding of another in order to help them improve.

Autmaring et al. (2018) studied SMEs working in B2B to investigate the potential for ethnographic research to improve product development. They found that although SME-level businesses had good access to their customers, their uptake of ethnographic research was low because of a lack of familiarity and concerns about expense. The B2B SMEs studied had low awareness of the benefits of ethnographic research and did not recognize that they were in a strong position to carry it out. This suggests that ethnographic research is an underused technique in business, and one that could offer significant advantages for SMEs especially.

Quantitative research methods for business

Like qualitative research methods, quantitative research methods help you understand your customer and your market better. Quantitative research can also be used to make forecasts and predictions about what might happen in the future. You can develop an in depth knowledge of your customers using existing data, or you can carry out business research to find out more about a specific research question.

Experimental research

In experimental research, you start out with a hypothesis about something happening in your business, and test it by manipulating an independent variable – or multiple independent variables – to find out the effect on a dependent variable. Strictly speaking, experimental research should follow rigorous scientific principles, but in business it’s more likely you will adopt a quasi-experimental approach with less emphasis on method and more on results.

One of the most popular applications of experimental research in business is A/B testing. A/B testing pits two or more variations of something against one another to find out which is more successful. It’s commonly used in marketing management when developing ads or marketing campaigns. In A/B testing, the hypothesis you’re testing is that both or all variations are equally successful. You’ll disprove this if one of the variants gets better results.

One of the benefits of A/B testing is that you can test multiple variants simultaneously by segmenting your audience.

For example, Kornitzer et. al (2020) used A/B testing in a healthcare setting to compare 9 patient messaging options to see which were more effective at preventing hospital appointment no-shows. The options each used a behavioral ‘nudge’ to encourage patients not to skip their appointments. By randomly assigning patients with upcoming appointments into groups, the researchers were able to test all 9 messaging approaches simultaneously. They determined that the most successful messages were those reminding people that skipping their appointment negatively impacted other patients who needed care.

Correlational research

Unlike causal research and experimental research, which look at relationships between a dependent variable and the independent variables acting on it, correlational research doesn’t deal with cause and effect. Instead it looks at phenomena that occur in proportion to one another, without one necessarily having to act on the other.

This kind of business research is helpful because it acts as a starting-point for further research. It can provide promising hypotheses that are worth investing in, as opposed to just guessing which variables might be related causally. Correlational research can also be used to bust myths and remove unhelpful assumptions.

For example, a correlational study by Stanley (2011) explored the relationship between corporate social responsibility and financial performance, using quantitative data to challenge assumptions that socially responsible behavior is negatively associated with financial success in business.

Combined qualitative and quantitative research methods

Mixed mode research.

Mixed mode is a form of business research that combines quantitative and qualitative research methods in a single research project. Qualitative business research can be used in an exploratory way to uncover the questions that should be addressed more deeply. Quantitative research is used to investigate specific research questions arising from the qualitative study. Then, a second round of qualitative research might be used to add depth and nuance to the quantitative verdict, bringing the insights to life.

Survey research

Surveys are a staple among business research methods, as well as being to collect data in other forms of research such as academic studies. A survey can generate both qualitative and quantitative data, depending on the question formats used. It’s a familiar format for most people, and can be taken in a variety of formats from online surveys to telephone surveys. This makes it a very inclusive method, giving you maximum access to your target audience. Survey business research can be used for everything from customer satisfaction to concept testing.

Today’s technology means that surveys can be integrated right into the experiences they’re measuring. This helps offset some of the weaknesses of the survey method, such as participants misremembering or generalizing their experiences, or forgetting details because of the time lag between the events being studied and the participant taking the survey.

For example, Virgin Media used on page surveys to gather user feedback from website customers who had abandoned their carts. These in-the-moment insights helped them not only to understand the customer pain points , but to put them right quickly and efficiently.

Case study research

In case study research, the emphasis is on depth rather than breadth. Researchers explore a particular phenomenon in situ, looking at how a group or organization behaved in a specific time and place, and what happened as a result. It is both a quantitative research method and a qualitative research method, as the research involves both types of data.

Case study research can be very helpful in business, as it offers an opportunity to learn how other companies approached a challenge you might be facing, and to learn from the solutions they devised and the obstacles they faced. However, this research method does require care and attention on the part of the researcher to make sure the research involves relevant cases. They must fully understand the similarities and differences between their own business goals and the situation being explored, in order to avoid incorrectly assuming equivalence and coming to faulty conclusions.

Case study research really comes into its own in emerging areas where best practice approaches are not yet firmly established.

For example, Urbaniti et al. (2020) conducted case study research on circular economy practices in multiple European manufacturing businesses. They noted different managers’ peculiar and innovative approaches to achieving the circular economy business model, taking into account environmental factors like legislation which helped shape the approaches.

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Qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, request demo.

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Research Topics & Ideas: Business

50+ Management Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a business/management-related research topic , but aren’t sure where to start. Here, we’ll explore a variety of research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the management domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Business Research Topics

Business /management strategy
Human resources (HR) and industrial psychology
Finance and accounting
Operations management
International business
Actual business dissertations & theses

Strategy-Related Research Topics

An analysis of the impact of digital transformation on business strategy in consulting firms
The role of innovation in transportation practices for creating a competitive advantage within the agricultural sector
Exploring the effect of globalisation on strategic decision-making practices for multinational Fashion brands.
An evaluation of corporate social responsibility in shaping business strategy, a case study of power utilities in Nigeria
Analysing the relationship between corporate culture and business strategy in the new digital era, exploring the role of remote working.
Assessing the impact of sustainability practices on business strategy and performance in the motor vehicle manufacturing industry
An analysis of the effect of social media on strategic partnerships and alliances development in the insurance industry
Exploring the role of data-driven decision-making in business strategy developments following supply-chain disruptions in the agricultural sector
Developing a conceptual framework for assessing the influence of market orientation on business strategy and performance in the video game publishing industry
A review of strategic cost management best practices in the healthcare sector of Indonesia
Identification of key strategic considerations required for the effective implementation of Industry 4.0 to develop a circular economy
Reviewing how Globalisation has affected business model innovation strategies in the education sector
A comparison of merger and acquisition strategies’ effects on novel product development in the Pharmaceutical industry
An analysis of market strategy performance during recessions, a retrospective review of the luxury goods market in the US
Comparing the performance of digital stakeholder engagement strategies and their contribution towards meeting SDGs in the mining sector

Topics & Ideas: Human Resources (HR)

Exploring the impact of digital employee engagement practices on organizational performance in SMEs
The role of diversity and inclusion in the workplace
An evaluation of remote employee training and development programs efficacy in the e-commerce sector
Comparing the effect of flexible work arrangements on employee satisfaction and productivity across generational divides
Assessing the relationship between gender-focused employee empowerment programs and job satisfaction in the UAE
A review of the impact of technology and digitisation on human resource management practices in the construction industry
An analysis of the role of human resource management in talent acquisition and retention in response to globalisation and crisis, a case study of the South African power utility
The influence of leadership style on remote working employee motivation and performance in the education sector.
A comparison of performance appraisal systems for managing employee performance in the luxury retail fashion industry
An examination of the relationship between work-life balance and job satisfaction in blue-collar workplaces, A systematic review
Exploring HR personnel’s experiences managing digital workplace bullying in multinational corporations
Assessing the success of HR team integration following merger and acquisition on employee engagement and performance
Exploring HR green practices and their effects on retention of millennial talent in the fintech industry
Assessing the impact of human resources analytics in successfully navigating digital transformation within the healthcare sector
Exploring the role of HR staff in the development and maintenance of ethical business practices in fintech SMEs
An analysis of employee perceptions of current HRM practices in a fully remote IT workspace

Topics & Ideas: Finance & Accounting

An analysis of the effect of employee financial literacy on decision-making in manufacturing start-ups in Ghana
Assessing the impact of corporate green innovation on financial performance in listed companies in Estonia
Assessing the effect of corporate governance on financial performance in the mining industry in Papua New Guinea
An evaluation of financial risk management practices in the construction industry of Saudi Arabia
Exploring the role of leadership financial literacy in the transition from start-up to scale-up in the retail e-commerce industry.
A review of influential macroeconomic factors on the adoption of cryptocurrencies as legal tender
An examination of the use of financial derivatives in risk management
Exploring the impact of the cryptocurrency disruption on stock trading practices in the EU
An analysis of the relationship between corporate social responsibility and financial performance in academic publishing houses
A comparison of financial ratios performance in evaluating E-commerce startups in South Korea.
An evaluation of the role of government policies in facilitating manufacturing companies’ successful transitioning from start-up to scale-ups in Denmark
Assessing the financial value associated with industry 4.0 transitions in the Indian pharmaceutical industry
Exploring the role of effective e-leadership on financial performance in the Nigerian fintech industry
A review of digital disruptions in CRM practices and their associated financial impact on listed companies during the Covid-19 pandemic
Exploring the importance of Sharia-based business practices on SME financial performance in multicultural countries

Free Webinar: How To Find A Dissertation Research Topic

Ideas: Operations Management

An assessment of the impact of blockchain technology on operations management practices in the transport industry of Estonia
An evaluation of supply chain disruption management strategies and their impact on business performance in Lithuania
Exploring the role of lean manufacturing in the automotive industry of Malaysia and its effects on improving operational efficiency
A critical review of optimal operations management strategies in luxury goods manufacturing for ensuring supply chain resilience
Exploring the role of globalization on Supply chain diversification, a pre/post analysis of the COVID-19 pandemic
An analysis of the relationship between quality management and customer satisfaction in subscription-based business models
Assessing the cost of sustainable sourcing practices on operations management and supply chain resilience in the Cocao industry.
An examination of the adoption of behavioural predictive analytics in operations management practices, a case study of the
Italian automotive industry
Exploring the effect of operational complexity on business performance following digital transformation
An evaluation of barriers to the implementation of agile methods in project management within governmental institutions
Assessing how the relationship between operational processes and business strategy change as companies transition from start-ups to scale-ups
Exploring the relationship between operational management and innovative business models, lessons from the fintech industry
A review of best practices for operations management facilitating the transition towards a circular economy in the fast food industry
Exploring the viability of lean manufacturing practices in Vietnam’s plastics industry
Assessing engagement in cybersecurity considerations associated with operations management practices in industry 4.0 manufacturing

Research Topic Kickstarter - Need Help Finding A Research Topic?

Topics & Ideas: International Business

The impact of cultural differences in communication on international business relationships
An evaluation of the role of government import and export policies in shaping international business practices
The effect of global shipping conditions on international business strategies
An analysis of the challenges of managing multinational corporations: branch management
The influence of social media marketing on international business operations
The role of international trade agreements on business activities in developing countries
An examination of the impact of currency fluctuations on international business and cost competitiveness
The relationship between international business and sustainable development: perspectives and benefits
An evaluation of the challenges and opportunities of doing business in emerging markets such as the renewable energy industry
An analysis of the role of internationalisation via strategic alliances in international business
The impact of cross-cultural management on international business performance
The effect of political instability on international business operations: A case study of Russia
An analysis of the role of intellectual property rights in an international technology company’s business strategies
The relationship between corporate social responsibility and international business strategy: a comparative study of different industries
The impact of technology on international business in the fashion industry

Topics & Ideas: Leadership

A comparative study of the impact of different leadership styles on organizational performance
An evaluation of transformational leadership in today’s non-profit organizations
The role of emotional intelligence in effective leadership and productivity
An analysis of the relationship between leadership style and employee motivation
The influence of diversity and inclusion on leadership practices in South Africa
The impact of Artificial Intelligence technology on leadership in the digital age
An examination of the challenges of leadership in a rapidly changing business environment: examples from the finance industry
The relationship between leadership and corporate culture and job satisfaction
An evaluation of the role of transformational leadership in strategic decision-making
The use of leadership development programs in enhancing leadership effectiveness in multinational organisations
The impact of ethical leadership on organizational trust and reputation: an empirical study
An analysis of the relationship between various leadership styles and employee well-being in healthcare organizations
The role of leadership in promoting good work-life balance and job satisfaction in the age of remote work
The influence of leadership on knowledge sharing and innovation in the technology industry
An investigation of the impact of cultural intelligence on cross-cultural leadership effectiveness in global organizations

Business/Management Dissertation & Theses

While the ideas we’ve presented above are a decent starting point for finding a business-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various management-related degree programs (e.g., MBAs, DBAs, etc.) to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

Sustaining Microbreweries Beyond 5 Years (Yanez, 2022)
Perceived Stakeholder and Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students (Shajan, 2020)
Attitudes Toward Corporate Social Responsibility and the New Ecological Paradigm among Business Students in Southern California (Barullas, 2020)
Entrepreneurial opportunity alertness in small business: a narrative research study exploring established small business founders’ experience with opportunity alertness in an evolving economic landscape in the Southeastern United States (Hughes, 2019)
Work-Integrated Learning in Closing Skills Gap in Public Procurement: A Qualitative Phenomenological Study (Culver, 2021)
Analyzing the Drivers and Barriers to Green Business Practices for Small and Medium Enterprises in Ohio (Purwandani, 2020)
The Role of Executive Business Travel in a Virtual World (Gale, 2022)
Outsourcing Security and International Corporate Responsibility: A Critical Analysis of Private Military Companies (PMCs) and Human Rights Violations (Hawkins, 2022)
Lean-excellence business management for small and medium-sized manufacturing companies in Kurdistan region of Iraq (Mohammad, 2021)
Science Data Sharing: Applying a Disruptive Technology Platform Business Model (Edwards, 2022)
Impact of Hurricanes on Small Construction Business and Their Recovery (Sahu, 2022)

Looking at these titles, you can probably pick up that the research topics here are quite specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Topic Ideation

If you’d like hands-on help to speed up your topic ideation process and ensure that you develop a rock-solid research topic, check our our Topic Kickstarter service below.

You Might Also Like:

Topic Kickstarter: Research topics in education

Great help. thanks

Hi, Your work is very educative, it has widened my knowledge. Thank you so much.

Thank you so much for helping me understand how to craft a research topic. I’m pursuing a PGDE. Thank you

Effect of Leadership, computerized accounting systems, risk management and monitoring on the quality of financial Reports among listed banks

May you assist on a possible PhD topic on analyzing economic behaviours within environmental, climate and energy domains, from a gender perspective. I seek to further investigate if/to which extent policies in these domains can be deemed economically unfair from a gender perspective, and whether the effectiveness of the policies can be increased while striving for inequalities not being perpetuated.

healthy work environment and employee diversity, technological innovations and their role in management practices, cultural difference affecting advertising, honesty as a company policy, an analysis of the relationships between quality management and customer satisfaction in subscription based business model,business corruption cases. That I was selected from the above topics.

Research topic accounting

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A Roadmap to Business Research

First Online: 15 March 2023

Cite this chapter

Merwe Oberholzer ORCID: orcid.org/0000-0001-7180-8865 3 &
Pieter W. Buys ORCID: orcid.org/0000-0002-5345-3594 3

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This chapter seeks to constitute a roadmap or framework to guide business researchers in contextualizing and planning their research efforts. A literature study was conducted to investigate the research concept, the boundary of research, and the research process’ conceptual framework. This chapter summarized research as a systematic investigation to reveal new knowledge. In guiding industry-orientated business research, it is acknowledged that management action may solve some business problems. In contrast, higher levels of organizational issues and critical reflection of business issues may require actual research .

The framework for business research is divided into four parts: the research problem, research design, empirical evidence, and conclusion. The central part of the map is the design section that organizes the philosophic approach (theoretical foundation, research philosophy, and assumptions) on the one side and the applied research methods and techniques on the other side, with the research methodology acting as a bridge between the sides. The framework constitutes a guide when embarking on the journey to solve industry-orientated business research.

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AS illustrated later, it must be noted not every business problem needs to be solved by scientific research.

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Oberholzer, M., Buys, P.W. (2023). A Roadmap to Business Research. In: Buys, P.W., Oberholzer, M. (eds) Business Research . Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-9479-1_2

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Published : 15 March 2023

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470 Business Research Topics & Good Ideas

18 January 2024

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Business research topics include a multi-faceted discipline, offering many intriguing themes. Some areas highlight concepts, like strengths, weaknesses, opportunities, and threats (SWOT) study or political, economic, social, technological, legal, and environmental (PESTLE) analysis. Innovation and entrepreneurship topics explore how novel ideas can disrupt industries, focusing on startup culture, tech advancements, and societal impacts. Organizational behavior studies the human side of the business, covering employee motivation, leadership styles, and workplace culture. Finance and economics topics dissect fiscal decisions, market trends, investment strategies, financial risk management, and economic forecasting. These business research topics reflect the complexity of modern business operations, providing a rich background for academic inquiry and practical application.

Simple Business Research Topics

Influences on Consumer Spending
Green Initiatives in Small Businesses
Customer Loyalty Program Effectiveness
Remote Work vs. In-Person: Productivity Analysis
Digital Marketing vs. Traditional Advertising
Employee Motivation and Performance
Implications of Social Media for Business
Online Security and Customer Trust
Startup Success Factors
Importance of Organizational Culture
Benefits of Diversity in the Workplace
Balancing Ethics and Profitability
Exploring Retail vs. Online Shopping Preferences
Strategies for Effective Business Communication
Crowdfunding as a Business Finance Option
Disaster Preparedness in Business Operations
Freelancing and the Changing Work Landscape
Trends in Customer Service Technology
Businesses and Corporate Social Responsibility

Interesting Business Research Topics

Corporate Governance and Ethical Conduct
Sustainability Trends in Business Models
Decoding Consumer Behavior in E-Commerce
Digital Transformation in Traditional Businesses
Effectiveness of Branding Strategies
Future of Cryptocurrencies in Business
Impact of Automation on Employment
Importance of Emotional Intelligence in Leadership
Innovation in Customer Retention Strategies
Virtual Reality and Its Business Applications
Analysis of Franchising vs. Startups
Influence of Celebrity Endorsements on Sales
Blockchain Technology in Supply Chain Management
Corporate Social Responsibility in the Fashion Industry
Machine Learning Applications in Business
Business Strategy in Gaming Industry
Green Marketing and Consumer Preferences
Economic Resilience in Small Businesses
Big Data in Decision-Making Process
The Intersection of Technology and Business Ethics

Business Research Topics for College Students

Exploring Business Startups in the Digital Age
Influential Factors in Consumer Buying Behavior
Correlation Between Corporate Culture and Employee Retention
Green Marketing Strategies and Sustainability
Disruption Caused by Digital Transformation in Businesses
Workplace Diversity and Organizational Success
Significance of Emotional Intelligence in Business Leadership
Social Media Marketing in Small-to-Medium Enterprises
Exploring Ethical Considerations in Advertising
Study of Successful Branding Strategies in Retail
Effects of Globalization on Local Businesses
Impacts of Automation on the Manufacturing Industry
Growth Strategies in Family-Owned Businesses
Customer Loyalty Programs and Consumer Behavior
Understanding the Role of AI in Business Operations
Strategies for Effective Crisis Management in Business
Intersection of Business Ethics and Profitability
Significance of Supply Chain Management in E-Commerce
Importance of Innovation in Sustaining Business Growth
Exploring the Economics of Renewable Energy Businesses

Business Research Topics for University

Incorporating Blockchain Technology in Business Processes
Effectiveness of Different Leadership Styles in Organizational Development
Digitalization and Its Influence on the Banking Sector
Implementing Corporate Social Responsibility in Modern Enterprises
Artificial Intelligence and Its Potential in Retail Industry
Evaluating the Success of Viral Marketing Strategies
Determining Factors in Venture Capital Decision-Making
Gender Equality in Leadership Positions: Case Studies
Merger and Acquisition Strategies in Competitive Business Landscapes
Augmented Reality: Potential Applications in Business
Data-Driven Decision Making: Benefits and Challenges
Understanding Cryptocurrency and Its Effects on E-Commerce
Exploration of Effective Time Management Techniques in Business
Influence of Work Environment on Employee Productivity
Business Strategy Development in an Era of Global Economic Changes
Determining the Factors Affecting Employee Job Satisfaction
Impact of Market Orientation on Business Performance
Online PR Management in the Age of Social Media
Sustainability and Profitability: Achieving a Balance in Business

Business Research Topics for Master of Business Administration (MBA)

Diverse Workforce: Implications for Organizational Success
Cybersecurity Practices in E-Commerce Businesses
Consumer Behavior Analysis in the Age of Digital Marketing
Globalization and Its Influence on Supply Chain Management
Corporate Governance: Case Studies of Successful Models
Applying Machine Learning to Financial Forecasting
Assessing the Efficiency of Inventory Management Systems
Examining the Effect of Organizational Culture on Innovation
Real Estate Market Analysis: Opportunities and Challenges
Sustainable Supply Chain Management: Challenges and Solutions
Entrepreneurship and Risk Management: A Detailed Analysis
Strategic Management in Non-Profit Organizations
Ethical Leadership and Corporate Success: A Correlation Study
Crisis Management Strategies in Hospitality Industry
Exploring Emerging Market Opportunities in E-Business
Project Management Efficiency in IT Industry
Influence of Branding on Consumer Purchase Decisions
Establishing Effective Communication Systems in Virtual Teams
Cross-Cultural Management in Multinational Companies

Small Business Research Topics

Small Business Survival: Strategies During Economic Recession
Growth Challenges Faced by Family Businesses
Sustainability Practices for Small-Scale Enterprises
Small Business Marketing in the Digital Age
Rural Small Businesses: Opportunities and Constraints
Exploring Innovation Capability of Micro Enterprises
Access to Finance for Small Businesses: A Case Study
E-Commerce Adoption by Small Retail Businesses
Franchising as a Growth Strategy for Small Businesses
Cross-Cultural Challenges in Small Business Management
Examining Business Succession in Small Family Firms
Barriers to Small Business Internationalization
Efficiency of Outsourcing in Small Business Operations
Exploring Business Ethics in Small Enterprises
Small Business Adaptation to Climate Change
Supply Chain Management in Small Manufacturing Businesses
Workforce Diversity in Small Business Environment
Influence of Organizational Culture on Small Businesses
Impact Assessment of Government Policies on Small Businesses
Small Businesses and Corporate Social Responsibility: Case Studies

Medium Business Research Topics

Medium-Sized Business Expansion: International Perspectives
Digital Transformation in Medium-Sized Businesses
Economic Sustainability of Medium-Scale Industries
Diversity and Inclusion Within Medium-Sized Enterprises
Supply Chain Optimization in Medium Business Operations
Green Business Practices for Medium Enterprises
Knowledge Management in Medium-Sized Companies
Succession Planning in Medium Family-Owned Firms
Financing Options for Medium Business Growth
Organizational Culture Shifts in Medium Businesses
Innovation Strategies of Medium-Sized Enterprises
Talent Management and Retention in Medium Firms
Examining Corporate Governance in Medium Enterprises
Mergers and Acquisitions in Medium-Sized Businesses
Medium-Sized Businesses and Global Market Entry
Cybersecurity Measures for Medium Business Enterprises
Public Policy Effects on Medium-Sized Businesses
Corporate Social Responsibility in Medium Enterprises
Strategic Planning in Medium Business Enterprises
Medium-Sized Enterprises in Emerging Markets: Opportunities and Challenges

International Business Research Topics

Multicultural Leadership in Global Companies
Foreign Direct Investment Effects on Host Economies
Understanding International Business Negotiation Styles
Crisis Management in Global Corporations
International Financial Reporting Standards: A Comparative Study
Corporate Social Responsibility in Global Supply Chains
Global Innovation Clusters: Opportunities and Challenges
Mergers and Acquisitions in the Global Business Landscape
Expatriate Management and Success Factors in International Assignments
Emerging Markets and Their Significance in Global Business
International Business Strategies in Digital Era
International Human Resource Management Practices
Cross-Cultural Communication Challenges in Multinational Corporations
Political Risk Assessment for International Businesses
Corporate Governance Variations Across Different Countries
Foreign Market Entry Strategies: A Comparative Study
Economic Implications of Brexit on International Business
Exchange Rate Volatility and Its Effect on International Trade
Global Business Ethics: A Critical Analysis

Business-to-Business (B2B) Research Topics

Understanding the Value Proposition in B2B Markets
Digital Transformation Strategies in B2B Commerce
B2B Pricing Models: An Analytical Study
Influence of Social Media on B2B Relationships
Comparative Analysis of B2B and B2C Marketing Strategies
Trust and Relationship Building in B2B Sales
Customer Retention Tactics in B2B Marketplaces
Strategic Alliances in B2B Sectors: A Critical Analysis
B2B E-Commerce: Opportunities and Challenges
Personalization Techniques in B2B Marketing
Data-Driven Decision-Making in B2B Industries
Exploring B2B Content Marketing Strategies
Consumer Behavior Analysis in B2B Marketing
Corporate Social Responsibility in B2B Companies
B2B Sales Performance Metrics and Key Indicators
Adapting SEO Strategies for B2B Businesses
B2B Branding: Strategies and Best Practices
Innovation Management in B2B Sectors
Ethical Considerations in B2B Marketing
Cybersecurity Measures in B2B Organizations

Business-to-Consumer (B2C) Research Topics

Customer Experience Management in B2C Industries
Harnessing the Power of Social Media in B2C Marketing
Strategies for Building Trust in B2C E-Commerce
Influence of Artificial Intelligence on B2C Transactions
B2C Content Marketing: A Critical Analysis
Exploring Loyalty Programs in B2C Markets
Data Privacy and Security in B2C Digital Platforms
Mobile Marketing Strategies in B2C Businesses
Customer Journey Mapping in B2C Environments
Emerging B2C E-Commerce Trends and Their Implications
Personalization Techniques in B2C Marketing
Psychological Triggers in B2C Advertising: An Analysis
Analyzing Online Review Culture in B2C Markets
Comparative Study of B2C and B2B Marketing Tactics
Customer Relationship Management in B2C Companies
Sustainability Practices in B2C Businesses
Conversion Rate Optimization Techniques in B2C Marketing
B2C Branding: An Examination of Successful Strategies
Influence of Augmented Reality on B2C Shopping Experiences
Analyzing Customer Retention Strategies in B2C Industries

Modern Business Research Topics

Disruptive Innovations and Their Influence on Business Models
Cryptocurrency’s Place in Modern Business Transactions
Navigating the Implications of Remote Work for Businesses
Addressing Cybersecurity Concerns in the Era of Digital Business
Sustainability Strategies in Contemporary Business Practices
Artificial Intelligence and Its Contribution to Business Automation
Blockchain Technology’s Application in Modern Business Transactions
E-Commerce and Its Changing Face in Modern Business
Agile Management: A New Norm in Business Operations
Big Data Analytics: A Game Changer for Modern Business
Corporate Social Responsibility in Contemporary Business Ethics
Influence of Social Media Marketing on Modern Business
Digital Transformation Strategies in Modern Business Environments
Exploring the Gig Economy and Its Effect on Modern Business
Cloud Computing Adoption in Modern Business Infrastructure
Virtual Reality and Its Commercial Implications for Businesses
Embracing Diversity and Inclusion in Modern Corporate Culture
Analyzing the Rise of FinTech in Modern Business
Internet of Things (IoT) in Streamlining Business Operations

Startup Research Topics

Startup Valuation Methods: An In-Depth Analysis
Leadership Styles for Successful Startup Management
Strategic Funding Approaches for Emerging Startups
Survival Strategies: Navigating Startups Through Economic Downturns
Influence of Organizational Culture on Startup Success
Entrepreneurial Psychology: A Key to Startup Resilience
Investor-Startup Relations: A Critical Examination
Disruptive Startups: The Driving Force of Market Transformation
Crowdfunding as an Innovative Financing Model for Startups
Examining the Startup Ecosystem in Emerging Economies
Determining Factors for Startup Failure: A Comprehensive Study
Analyzing the Influence of Incubators and Accelerators on Startup Growth
Green Startups: A Study on Sustainability in Entrepreneurship
Gender Dynamics in Startup Leadership
Innovation Management Strategies in Tech Startups
Exploring the Gig Economy’s Influence on Startup Culture
Frugal Innovation: An Emerging Trend in Startup Practices
Intellectual Property Rights in Startup Development
A Comparative Study of International Startup Policies
Remote Work Culture: A New Trend in Startup Environments

Business Project Management Research Topics

Influence of Leadership Styles on Project Success
Techniques for Conflict Resolution in Project Management
Agile Project Management: Adaptation in Business Environments
Strategic Risk Assessment Techniques in Project Management
Efficacy of Project Management Software in Modern Business
Remote Project Management: Challenges and Solutions
Importance of Cross-Cultural Competence in International Project Management
Influence of Emotional Intelligence on Project Management Effectiveness
Sustainable Practices in Business Project Management
Project Portfolio Management: Optimization Techniques
Examining the Effects of Employee Motivation on Project Outcomes
Balancing Quality, Scope, and Budget in Project Management
Adapting Project Management Approaches for Small Businesses
Determinants of Successful Change Management in Business Projects
Artificial Intelligence Applications in Project Management
Implications of Ethical Considerations in Project Management
Organizational Resilience: A Critical Factor in Project Management
Managing Business Projects in Multidisciplinary Teams
Influence of Corporate Governance on Project Management

Business Management and Administration Research Topics

Organizational Behavior and Employee Satisfaction
Cybersecurity Measures in Business Administration
Modern Approaches to Leadership Development
Human Resource Management: Strategies for Talent Retention
Optimizing Supply Chain Management for Competitive Advantage
Cross-Cultural Communication in Business Administration
Influence of Corporate Culture on Organizational Performance
Strategic Decision-Making in Dynamic Business Environments
AI Applications in Business Management
Sustainable Business Models for Green Enterprises
Examining Ethics in Corporate Governance
Improving Employee Productivity Through Workplace Design
The Efficiency of Remote Work in Business Administration
Social Entrepreneurship and Its Contribution to Society
Influence of Digital Transformation on Business Administration
Corporate Social Responsibility: An Analysis of Its Effect on Brand Reputation
Change Management Techniques in Modern Enterprises
Influence of Organizational Structure on Innovation
Risk Management Strategies in Global Business Operations
SMEs and Their Adaptation to E-Commerce Platforms

Business Managerial Economics Research Topics

Strategic Pricing Mechanisms in the Global E-Commerce Market
Balancing Profitability and Sustainability: Green Initiatives in Modern Business Models
Network Effects and Digital Platform Economics: Unexplored Frontiers
Behavioral Economics in Corporate Decision-Making: A Deeper Insight
Examining Income Inequality: Corporate Pay Structures and Economic Implications
Artificial Intelligence, Automation, and Their Effect on Labor Markets
Investigating Market Power: A Study on Tech Giants and Antitrust Regulations
Economic Resilience in Supply Chain Management During Crises
Cryptocurrency Adoption and Its Transformative Influence on Business Transactions
Diverse Workforce Benefits: An Economic Perspective
Risks and Returns: Examining Stock Market Behavior for Corporate Investment Decisions
Unraveling Consumer Psychology: Neuromarketing and Purchasing Behavior
Operational Efficiency Through Lean Management: An Economic Analysis
Predictive Analytics in Strategic Business Planning: Current Landscape and Future Prospects
Corporate Social Responsibility and Its Economic Justifications
Revisiting Game Theory in Modern Business Negotiations
Adoption of Renewable Energy: Cost Implications and Profitability for Businesses
Knowledge Economy and Intellectual Property Rights: Striking a Balance
Exploring Regional Trade Agreements and Their Implications on Business Operations

Business Organizational Behavior Research Topics

Intricacies of Transformational Leadership: A Behavioral Approach
Cultural Diversity in Organizations: An Analysis of Communication Patterns
Ethical Decision-Making Processes in Contemporary Businesses
Effective Conflict Resolution Strategies and Their Influence on Organizational Cohesion
Application of Positive Psychology to Enhance Employee Well-Being in the Workplace
Examining Organizational Silence: Barriers to Open Communication and Their Repercussions
Emotional Intelligence as a Determinant of Leadership Success in Organizations
Workplace Motivation Strategies: An In-Depth Study of Non-Monetary Incentives
A Comparative Study of Hierarchical vs. Flat Organizational Structures
Remote Work and Organizational Culture: Analyzing the Shifts in Team Dynamics
Understanding the Influence of Job Design on Employee Satisfaction
Navigating Through Organizational Politics: A Study on Power and Influence
A Behavioral Analysis of Cross-Functional Team Dynamics in Businesses
Unpacking the Complexity of Knowledge Sharing in Multinational Corporations
Organizational Citizenship Behavior: A Study on Discretionary Workplace Behavior
Virtual Teams and Collaboration: Exploring Challenges and Solutions
Perceived Organizational Support and Employee Commitment: A Correlation Study
Interrogating the Relationship Between Workplace Stress and Employee Productivity
Mindfulness Practices in the Workplace: An Examination of Outcomes and Adoption Barriers
Decision-Making Styles and Organizational Performance: A Comparative Study

Business Communication Research Topics

Harnessing the Power of Storytelling in Corporate Communication
Crisis Communication Strategies: A Critical Analysis of High-Profile Corporate Cases
Understanding the Dynamics of Interpersonal Communication in Virtual Teams
Exploring Non-Verbal Communication in Business Negotiations
Multimodal Communication in Business: Emerging Trends and Practices
Cross-Cultural Business Communication: Navigating Language and Cultural Barriers
Communication Clarity and Its Effect on Organizational Decision Making
Influence of Organizational Structure on Internal Communication Mechanisms
Leadership Communication Styles and Employee Engagement: A Correlation Study
Privacy and Security Concerns in Corporate Digital Communication
Addressing Workplace Miscommunication: Strategic Tools and Techniques
Corporate Communication in Mergers and Acquisitions: Challenges and Best Practices
Influence of Artificial Intelligence on Business Communication Processes
Visual Communication in Business: An Analysis of Infographics and Data Visualization
Analyzing Gender Differences in Business Communication Styles
Exploring Ethics in Business Communication: A Review of Best Practices
Corporate Apologies and Public Relations: Crafting Effective Messages
Investigating the Adoption and Use of Chatbots in Customer Communication
Employee Perception of Top-Down Communication in Hierarchical Organizations

Business Economics Research Topics

Macroeconomic Indicators and Their Influence on Business Investment Decisions
Exploring Economic Policies: Implications for Small Business Growth
Consumer Behavior in Digital Markets: An Economic Analysis
Economic Resilience: A Study on Businesses Adapting to Climate Change
Collaborative Economy and Business Models: A Paradigm Shift
Foreign Direct Investment and Its Effect on Domestic Industries
Cryptocurrency and Blockchain: A New Frontier in Business Economics
Market Structures and Pricing Strategies: A Comparative Analysis
A Deep Dive Into Global Trade Dynamics: Business Opportunities and Challenges
Analyzing Economic Cycles: Business Strategies for Volatile Economies
Inequality in Wealth Distribution: Examining Corporate Compensation Policies
Sustainable Development: Business Practices and Economic Implications
Dynamic Pricing in Online Retail: An Economic Perspective
Microfinance and Entrepreneurship: Opportunities and Economic Challenges
Econometrics in Business: Advanced Methods for Decision Making
Corporate Governance and Economic Efficiency: A Cross-Industry Study
Intellectual Property Rights in a Digital Age: Economic and Business Perspectives
Inflation Dynamics and Business Strategy: Navigating Economic Instability
Business Strategies in Emerging Economies: Opportunities and Risks
Merger and Acquisition Trends in the Global Economy: A Business Perspective

International Economics and Business Research Topics

International Trade Agreements and Their Implications for Domestic Businesses
Financial Market Integration and Business Opportunities in Emerging Economies
Trends in Foreign Direct Investment: Business Strategies and Policy Implications
Navigating Exchange Rate Fluctuations: A Guide for Multinational Enterprises
Cultural Considerations in International Business: A Comparative Study
Understanding the Intricacies of International Monetary Systems and Their Effect on Business
Globalization and Its Effect on Small and Medium-Sized Enterprises
Climate Change Policies and International Business: Challenges and Opportunities
The Power of International Financial Institutions: An Analysis of World Bank and IMF Policies
Digitalization of Global Trade: Trends, Opportunities, and Challenges
International Tax Policies and Corporate Profit Shifting: A Global Perspective
Brexit: Consequences and Challenges for International Business and Economics
Global Value Chains and Business Models: Dynamics and Shifts
Technology Transfer in International Joint Ventures: An Economic Perspective
Global Economic Governance: Understanding WTO Policies and Implications
Sustainable Development Goals and International Business: Synergies and Conflicts
Investigating Global Inequality: Business Practices and Economic Implications
Strategic Business Alliances in the International Marketplace: A Comparative Study
Influence of International Trade Disputes on Business Strategies and Operations
Examination of Outsourcing Trends: Impact on International Business and Economy

Business Finance Research Topics

Financial Decision-Making in Startups: A Comparative Analysis
Understanding the Dynamics of Venture Capital Financing
Cryptocurrency and Business Financing: Opportunities and Challenges
Fintech Disruption: Transformation of Traditional Business Finance
Behavioral Finance and Corporate Investment Decisions: A Deeper Insight
Risk Management in Global Financial Markets: Strategies for Businesses
Impact of Merger and Acquisition Activity on Corporate Financial Health
Sustainable Finance and Green Investments: Business Strategies and Outcomes
Exploring the Influence of Corporate Governance on Financial Performance
Financial Innovations in the Sharing Economy: A Study on Crowdfunding
The Link Between CSR and Financial Performance: An Analytical Study
Efficacy of Financial Derivatives in Business Risk Management
Examining the Efficiency of Stock Markets: Implications for Business Investment
Modern Portfolio Theory in Business Finance: Relevance and Applications
Implications of Exchange Rate Fluctuations on International Business Finance
Machine Learning and Predictive Analytics in Corporate Finance
Microfinance and Entrepreneurship: A Study on Financial Inclusion
Economic Recession and Business Financial Strategies: A Comparative Analysis
Bankruptcy and Financial Distress: Strategies for Business Recovery

Marketing Business Research Topics

Embracing Artificial Intelligence in Modern Marketing Strategies
Social Media and Customer Relationship Management
Leveraging Big Data for Precision Marketing: A Case Study Approach
Exploring the Power of Influencer Marketing in the Digital Era
Understanding Consumer Psychology in Sustainable Product Marketing
Neuromarketing: Unveiling the Secret to Effective Advertising
Integrated Marketing Communications: A Study on Successful Branding Strategies
Ethics in Advertising: A Study on Deceptive Marketing Practices
Personalization in E-Commerce: An Examination of Customer Segmentation Techniques
Viral Marketing and Online Engagement: An Analysis of Social Media Campaigns
Augmented Reality in Marketing: An Investigation Into Consumer Interaction
Experiential Marketing: A Study on Creating Memorable Customer Experiences
Blue Ocean Strategy: A Novel Approach to Market Segmentation and Penetration
Brand Loyalty in the Age of E-Commerce: Challenges and Opportunities
Exploring the Influence of Mobile Technology on Consumer Buying Behavior
Application of Blockchain Technology in Digital Marketing
Comparative Study of B2B and B2C Marketing Strategies in the Tech Industry
Analyzing the Effectiveness of Content Marketing in Building Brand Authority
Value Co-Creation in Service Marketing: A Study on Consumer Participation
Customer Experience Management: Key to Retention in the Digital Marketplace

Business Law Research Topics

Interpreting Intellectual Property Rights in the Digital Era
Ethics in Corporate Governance: Legal Perspectives and Challenges
Examining Legal Implications of Cross-Border Mergers and Acquisitions
Understanding Contract Law in International Business Transactions
Corporate Social Responsibility: A Legal Analysis
Unpacking the Legalities of Bankruptcy and Financial Distress in Businesses
Dispute Resolution Mechanisms in International Business: An Analytical Review
Legal Framework of Crowdfunding in Startup Financing: A Comparative Study
Investigating Data Privacy Laws in Online Businesses
Tax Evasion and Corporate Law: An Analysis of Legal Repercussions
Exploring Antitrust Laws in Global Business Practices
Banking Law and Financial Regulation: Implications for Businesses
Cyber Law and E-Commerce: Legal Challenges and Solutions
Legal Dimensions of Environmental Sustainability in Business
Examining Employment Laws in Gig Economy
Adapting Trademark Laws for Brand Protection in the Digital Age
International Trade Law and Its Influence on Business Practices
Legal Aspects of Corporate Restructuring: A Comprehensive Analysis
Comparative Analysis of Consumer Protection Laws in E-Commerce

Business and Taxes Research Topics

Tax Compliance and Corporate Governance: An Analytical Study
Exploring the Implications of International Tax Treaties on Businesses
Understanding the Effects of Value-Added Tax on Consumer Behavior
Corporate Tax Planning Strategies: A Comparative Analysis
Navigating Taxation in E-Commerce: Opportunities and Challenges
Investigating the Impact of Carbon Taxes on Corporate Sustainability Strategies
Effect of Transfer Pricing on Multinational Corporation Taxation
Small Business Taxation: A Study on Policy Impact and Compliance
Cryptocurrency and Taxation: Unveiling the Legal and Financial Implications
Analyzing the Influence of Sales Tax on Retail Business Practices
Examining the Impact of Excise Duties on Consumer Goods Businesses
Corporate Tax Avoidance: Strategies and Legal Consequences
Indirect Taxes and Their Effect on Business Operations
Tax Incentives and Their Influence on Startup Ecosystems
Tax Policy Reform: Implications for Business Investment Decisions
Understanding the Dynamics of Property Taxation in Real Estate Businesses
Evaluating the Impact of Payroll Taxes on SMEs
Taxation of Digital Economy: Challenges and Prospects
Effect of Double Taxation Treaties on International Business Operations
Investigating Taxation Laws for Offshore Business Operations

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The Top 10 Most Interesting Business Research Topics

Interesting and relevant business research topics are vital for students pursuing an MBA or an undergraduate degree in business . Aside from helping you get excellent grades in school, they can help you understand business problems and come up with solutions to vital business research questions.

Choosing a single business research paper topic can be daunting. There are tons of exciting topics to choose from. This article provides several examples of business research paper topics that can inspire your next paper or research project.

Find your bootcamp match

What makes a strong business research topic.

A strong business research paper topic is clear, concise, well-phrased, and easy to understand. It is devoid of unnecessary jargon and may contain relevant business terms and widely known abbreviations. It also lays the foundation for the entire paper, summarizing the scope and aim of the business research project.

Tips for Choosing a Business Research Topic

Brainstorm: When choosing a research topic, begin by brainstorming topics that strike your interest or that you have substantial knowledge about. Make a list of ideas as you go.
Consider keywords and hot topics: Think about trends and hot topics in your field and academic network. Skimming the table of contents in a recently published business journal can be very helpful in this regard.
Research: Next, read up on your keywords to help you form possible topics for your research paper. Conduct a literature review to see what other researchers have discovered and how your research can add to the existing body of knowledge.
Sort your ideas: After your preliminary research, take your ideas and sort them into categories. For instance, keep topics on business law separate from international business topics.
Narrow down: Finally, narrow down your options. At this stage, consider the cost of running the project, your level of expertise, your interest, and the availability of research materials. Eventually, you’ll arrive at a single ideal research topic.

What’s the Difference Between a Research Topic and a Research Question?

A research topic is a subject that forms the foundation of your research paper—for example, the impact of gender discrimination. Your topic scope here may be fairly broad.

By contrast, a research question articulates a specific problem that your research aims to solve. Answering research questions should be the objective of your study or thesis. One example of a strong research question is “How do cultural contexts affect the impact of gender discrimination in privately owned companies?”

How to Create Strong Business Research Questions

Creating strong business research questions follows the same rules as choosing strong business research topics. However, this time you have to ask the following questions: how, why, and who? Research questions should relate to your topic of study. They should be clear, straightforward, and answerable.

2. Modern Methods of Increasing Employee Productivity

Monetary incentives, healthy work environments, and excellent work-life balance keep workers motivated and improve productivity. This research can explore the pros and cons of each method and its potential implications on employee motivation and morale. You can use data analytics methods to assess the effectiveness of these strategies.

3. Brand Influencing and Social Media Marketing Strategies

The International Chamber of Commerce formulated the international code of conduct on direct selling to guide local and international business marketing operations to ensure fairness in highly competitive business environments. Such online marketing operations include social media marketing and brand influencing.

4. Analyzing the Role of Copyrights and Trademarks in Business Transactions

Copyright, patent, and trademark policy are essential legal doctrines that prevent business people from unfairly profiting from others’ creations. When two businesses enter into a transaction, several potential issues could arise. One such issue is the protection of intellectual property. The purpose of this research is to explore the role copyrights and trademarks play in maintaining fair business transactions.

5. Analyzing the Structure of Transactions and the Role of a Director’s Guarantee in Business Law

Transactions, specifically in business law, play a significant role in the stability of companies. This paper on business law aims to analyze business laws and the structure of transactions. It will also recognize the role of a director’s guarantee in ensuring these aspects function to maintain the stability of companies in the American business sector.

6. Challenges to Transforming Small Local Businesses into Global Business Brands

Scaling a start-up or a small family business into a global brand involves several factors, including financing and financial management , technology, management, and the business environment. By studying international brands like Walmart and Spanx, you can identify core challenges that impede scaling and suggest solutions ranging from innovation management and technological innovation to a possible change in government policies.

7. Ethical Issues in Modern Business Management

Business ethics is a core aspect of business management . It defines the right and wrong ways of conducting business and guides business managers in the day-to-day running of their enterprises. With this research topic, you can explore ethical issues a business leader faces in the modern era, such as business corruption, harassment, and discrimination.

8. The Economic Development of Developing Economies in the Emerging Digital Economy

The United Nations Conference on Trade and Development’s 2021 report revealed a fast-rising global data-driven digital economy. It also sparked several questions regarding the divide between developing economies and their developed counterparts. Some areas of focus were poor internet connection and lack of technological infrastructure.

9. The Role of Business Negotiation in Driving Sales Performance

With this topic, you can focus on the role of different negotiation tactics in achieving desired outcomes for both the organization and the customer. Managers can use these findings to help their team members negotiate more effectively and achieve better results.

10. The Role of Social Entrepreneurship in Societal Transformation

Social entrepreneurs are business start-ups formed with the primary aim of solving a societal problem and upholding moral principles, turning profit-making into a lower priority than it might be otherwise. You can study the business plans and business models of these kinds of ventures and highlight their roles in bringing about sustainable development and other forms of positive social change.

Business Research Questions

Do employee diversity and internal business communication play an essential role in productivity?
How can small companies impact global change?
What are effective strategies for maintaining vastly diversified organizations?
What role does human resource management play in ensuring proper crisis management in small businesses?
What is the role of start-ups in global business?

Choosing the Right Business Research Topic

Choosing the right business topic can be challenging, but it is essential to writing a compelling paper. Make sure to pick a topic that interests you. Also, ensure that your topic meets your professor’s requirements for the assignment.

Having a good research topic is the first step to writing an excellent research paper because it lays the foundation for the entire piece. Conduct in-depth research and take advantage of any resources available to you to facilitate the process.

Business Research Topics FAQ

The difference between quantitative research and qualitative research is that quantitative research uses numerical data to analyze problems, and it relies on statistical sampling and mathematical models to arrive at conclusions. On the other hand, qualitative business research collects data through interviews, focus groups, and observations.

You can find strong business communication research paper topics on research websites like Google Scholar and ResearchGate. You can also check many other online resources for suggestions on dissertation topics in business communication.

When starting a business, you should research your industry, target market, and competitors. It is also necessary to study business law, organizational behavior, and financial management.

Some examples of business research questions on racial and gender discrimination in the workplace include:

How does implicit bias impact employees and businesses?
What can companies do to prevent or mitigate discrimination in the workplace?
How can we create a more inclusive workplace for all employees?
What are the best practices for handling discrimination complaints?

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Business Research Topics | Best Ideas For Your Papers

What is a business research? Business research is the method of obtaining factual information in all areas of business and the use of such information to maximize sales and profit. You can do business-related research for almost anything. It is, however, vital that you aim the research at helping people or organizations make wise and informed decisions.

This article focuses on the various aspects of business research, such as business law, business ethics, business proposal, international business, business management, business speech, business debate, and controversial business topics.

Why This List of Business Research Topics?

Writing a successful business research paper starts with getting the basics right. While many think they are ready for a business research project, they somehow always get stuck at the very first step: choosing business topics. Even after trying the conventional techniques of preliminary research and brainstorming, many are still unable to come up with great business research topics. This article aims to help you find exciting business topics. The exciting thing is that we don’t just give you a small range of business-related topics to choose from – we have 100!

Here is a list of some hot business essay topics to set the ball rolling. Our list of interesting business topics makes this not just a typical list, but one to give you an outstanding business research paper. This list contains 100 examples of business research topics and will be of great help!

So if you need some business topics for a research paper or presentation, be assured that you’re in the right place!

Controversial Business Topics

Free Market Capitalism
Lower minimum wage and job creation.
Would a minimum wage trap people in poverty?
Is outsourcing an Ethical Practice?
Outsourcing: Theories versus findings.

International Business Topics

Students offering business courses should endeavour to do some international business research that addresses critical issues affecting international trade. Here are some international business research topics which will come in handy.

Surviving International Competition: A Critical Analysis of the Strategic Measures Employed by Local Companies.
International Investment: The Importance of Educating the Public on the benefits of international investment.
Business at Sea: The Importance of Instituting and Implementing Environmentally-friendly Approaches.
Transforming Small Local Businesses into widely Recognized International Brands.
Human Resources: Effective Strategies for Maintaining Largely Diversified Organizations.
Branding: Effective Strategies to Provide a Competitive Advantage for International Businesses.

Business Proposal Topics

The business culture is taking over the world today, and with it comes quite a lot of issues and concerns in how we go about our daily activity. Whether you are a business tycoon or a customer at a grocery shop, everyone is involved in some form of business. Below are some business proposal topics to help you pitch that business idea.

Economic Problems: Possible initiatives to protect small businesses.
American Business Sector: Possible solutions to the decline of trust.
Local Businesses: Providing necessary support to avoid suffocation by huge chains.
Global Unemployment: Strategies and solutions to the problem of unemployment.
Stakeholders: Their impact on the success of a business.
Employee motivation and its effect on employee performance.

Business Speech Topics

Do you have a business speech to deliver and still not sure of the topic to focus on? Here is are some general business speech topics for you!

How to think and plan strategically.
Interpersonal and Family Relations.
How to make a sales pitch.
How to Move Your Business A Generation Ahead.
Reducing and resolving conflicts in family businesses.
Leadership Development and its importance.

Business Law Topics

Business law is a thriving area of business which grabs the interest of many people. Business law helps to govern the dealings in the commercial world. We thought you might need some business law paper topics ; hence this list of current juicy research topics on business law.

Bankruptcy Fraud: Legal identification methods.
Sexual Harassment Lawsuits: Its Avoidance within the company.
Trade secrets: When does it become “too secretive”?
UK Business Laws: A Review of the Legal Standing and Protection of Creditors.
Foreign Entity Registration: A comparative review of legal guidelines and implications for foreign businesses in the UK and Europe.
Trademark infringement: Possible defences to this offence.
E-commerce Practices: US legal implications on the workforce.
Data Privacy Laws: Their impact on business operations.

Business Ethics Topics

Another exciting area of business research is business ethics. With some excellent business ethics research paper topics, you’re well on your way to writing a unique paper. Here are some juicy business ethics paper topics/business research topic examples to get the ball rolling!

Gender Discrimination: A close investigation of its impact on employee performance in an organization.
Organizational Environmental Pollution: A critical look at its effects on consumer trust levels.
Labourer Abuse: Analyzing its repercussions in the construction sector.
Profit Seeking: A critical evaluation of its impact on product quality.
Advertisements: An Expository Study of the effects of misleading advertisements on consumer trust.
Gift-giving by Pharmaceutical Representatives: Any strings attached?
Business ethics: A Philosophical approach.
Ethical issues in governing a corporation.
Ethical conflicts: Avoiding religious, political, and cultural arguments at work.

Business Communication Topics

To be successful in business, one must be able to communicate effectively in areas such as selling ideas, persuading potential customers, communicating with employees, etc. In business, communication may as well be everything! Here are ten fantastic topics for your business communication research paper!

The effect of internal business communication on the external image of a business.
The Impact of Interactive online communication on public relations outcomes.
Interpersonal Communication: The Influence of Culture on interpersonal dialogue.
The impact of Computer-mediated Interaction.
Business Communication: Exploring different mediums and channels for effective communication in business.
The effect of intercultural information exchange on closing business deals.
Business Negotiation: A language-centred activity.
Symmetrical Dialogue: A critical look at the processes involved.
Business Negotiation: Styles in intercultural dialogue.
Exploring the differences between business communication and general communication.

Business Research Topics for MBA Students

Are you an MBA student in need of business research paper topics? Here are some hot ones just for you!

Organizational Culture and its influence on innovation management.
Environmental issues and their effect on business management in the world today.
Leadership Skills and its impact on organizational control.
An analytical overview of investment strategies.
The influence of online marketing on start-ups.
Direct Marketing versus Creative Marketing.
The power of advertising on consumer behaviour.
The impact of employee turnover on Organizational profit.
Globalization and its impact on small scale industries.
The e-commerce industry and its effect on the world today.

Business Management Research Topics

With the many facets of business management, finding a hot topic could be very challenging. Here are ten great ideas for research topics in business management.

Employee benefits and its effect on employee productivity.
The intricacies of managing conflict in the work team.
Start-ups: A look into the issues that occur during business start-ups.
Excessive work: Business consequences.
The evolving nature of work teams in meeting the requirements of the future.
Leadership strategies and Inter-organizational networks.
Product and service improvement in a strategic partnership.
How to manage crises in an organization.
Impact of total quality management practices on customer retention and satisfaction.
Effective time management as a tool for organizational survival.

Business Informative Speech Topics

Are you in particular need of business informative speech topics? Then you’re in the right place! Here are ten business topics which are full of juice!

Ergonomics in the workspace: How desks, chairs, and tables affect physical poses for sedentary workers.
Why there are corporate loans and special grants for women start-ups.
Standards in Creative and Financial Accounting: What is right or wrong?
Copyright protection: The what, the why and the when.
Outsourcing to third parties: When, why and how.
Why you have to back up trade secrets with a signed confidentiality agreement.
What are the types of insurance?
The 24-hour economy: How to manage risk under pressure.
Benefits of human resources and how to develop social skills.
How safety programs and working conditions relate to productivity.

Business Persuasive Speech Topics

A persuasive speech is a speech delivered with the intent of bringing about a change in the ideas or viewpoints of others. Here are ten business compelling speech topics to wow your audience.

Your business will fail if you lack social intelligence.
Why you need both short and long-term goals in business.
Why Introverts could make better entrepreneurs.
Why you must have a business plan.
Business Mentors: why every business person needs one.
The secret in sending past clients thoughtful gifts.
Social Media: Why you should take full advantage of it for your business.
Placing higher values on experience than qualifications.
Parenting: why new fathers should also get paid time off to help with the baby.
Why gut instinct is still essential in hiring.

Business Debate Topics

It is usually challenging to choose business debate topics because you must select a business debate topic which you find interesting. We have prepared some hot business debate topics to help you in your essay.

Multinationals: Doing more harm than good?
Corporate jobs: A new form of slavery.
Stock market: is it related to gambling?
An MBA will not make you a good business leader.
An MBA is worth the cost.
Business and Politics: Should they be mixed?
Should the world run on a cashless economy?
Cryptocurrencies: Are they reliable in business?
Advertisements: Profitable to business?
Women: Better business managers than men?

So here we are! One hundred business topics which cover different areas in business. Are you ready to take your writing to a whole new level? These topics will set you on the right path faster. Don’t forget to proofread and edit your paper thoroughly before turning it in. Good luck!

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Research Project – Definition, Writing Guide and Ideas

Table of Contents

Research Project

Definition :

Research Project is a planned and systematic investigation into a specific area of interest or problem, with the goal of generating new knowledge, insights, or solutions. It typically involves identifying a research question or hypothesis, designing a study to test it, collecting and analyzing data, and drawing conclusions based on the findings.

Types of Research Project

Types of Research Projects are as follows:

Basic Research

This type of research focuses on advancing knowledge and understanding of a subject area or phenomenon, without any specific application or practical use in mind. The primary goal is to expand scientific or theoretical knowledge in a particular field.

Applied Research

Applied research is aimed at solving practical problems or addressing specific issues. This type of research seeks to develop solutions or improve existing products, services or processes.

Action Research

Action research is conducted by practitioners and aimed at solving specific problems or improving practices in a particular context. It involves collaboration between researchers and practitioners, and often involves iterative cycles of data collection and analysis, with the goal of improving practices.

Quantitative Research

This type of research uses numerical data to investigate relationships between variables or to test hypotheses. It typically involves large-scale data collection through surveys, experiments, or secondary data analysis.

Qualitative Research

Qualitative research focuses on understanding and interpreting phenomena from the perspective of the people involved. It involves collecting and analyzing data in the form of text, images, or other non-numerical forms.

Mixed Methods Research

Mixed methods research combines elements of both quantitative and qualitative research, using multiple data sources and methods to gain a more comprehensive understanding of a phenomenon.

Longitudinal Research

This type of research involves studying a group of individuals or phenomena over an extended period of time, often years or decades. It is useful for understanding changes and developments over time.

Case Study Research

Case study research involves in-depth investigation of a particular case or phenomenon, often within a specific context. It is useful for understanding complex phenomena in their real-life settings.

Participatory Research

Participatory research involves active involvement of the people or communities being studied in the research process. It emphasizes collaboration, empowerment, and the co-production of knowledge.

Research Project Methodology

Research Project Methodology refers to the process of conducting research in an organized and systematic manner to answer a specific research question or to test a hypothesis. A well-designed research project methodology ensures that the research is rigorous, valid, and reliable, and that the findings are meaningful and can be used to inform decision-making.

There are several steps involved in research project methodology, which are described below:

Define the Research Question

The first step in any research project is to clearly define the research question or problem. This involves identifying the purpose of the research, the scope of the research, and the key variables that will be studied.

Develop a Research Plan

Once the research question has been defined, the next step is to develop a research plan. This plan outlines the methodology that will be used to collect and analyze data, including the research design, sampling strategy, data collection methods, and data analysis techniques.

Collect Data

The data collection phase involves gathering information through various methods, such as surveys, interviews, observations, experiments, or secondary data analysis. The data collected should be relevant to the research question and should be of sufficient quantity and quality to enable meaningful analysis.

Analyze Data

Once the data has been collected, it is analyzed using appropriate statistical techniques or other methods. The analysis should be guided by the research question and should aim to identify patterns, trends, relationships, or other insights that can inform the research findings.

Interpret and Report Findings

The final step in the research project methodology is to interpret the findings and report them in a clear and concise manner. This involves summarizing the results, discussing their implications, and drawing conclusions that can be used to inform decision-making.

Research Project Writing Guide

Here are some guidelines to help you in writing a successful research project:

Choose a topic: Choose a topic that you are interested in and that is relevant to your field of study. It is important to choose a topic that is specific and focused enough to allow for in-depth research and analysis.
Conduct a literature review : Conduct a thorough review of the existing research on your topic. This will help you to identify gaps in the literature and to develop a research question or hypothesis.
Develop a research question or hypothesis : Based on your literature review, develop a clear research question or hypothesis that you will investigate in your study.
Design your study: Choose an appropriate research design and methodology to answer your research question or test your hypothesis. This may include choosing a sample, selecting measures or instruments, and determining data collection methods.
Collect data: Collect data using your chosen methods and instruments. Be sure to follow ethical guidelines and obtain informed consent from participants if necessary.
Analyze data: Analyze your data using appropriate statistical or qualitative methods. Be sure to clearly report your findings and provide interpretations based on your research question or hypothesis.
Discuss your findings : Discuss your findings in the context of the existing literature and your research question or hypothesis. Identify any limitations or implications of your study and suggest directions for future research.
Write your project: Write your research project in a clear and organized manner, following the appropriate format and style guidelines for your field of study. Be sure to include an introduction, literature review, methodology, results, discussion, and conclusion.
Revise and edit: Revise and edit your project for clarity, coherence, and accuracy. Be sure to proofread for spelling, grammar, and formatting errors.
Cite your sources: Cite your sources accurately and appropriately using the appropriate citation style for your field of study.

Examples of Research Projects

Some Examples of Research Projects are as follows:

Investigating the effects of a new medication on patients with a particular disease or condition.
Exploring the impact of exercise on mental health and well-being.
Studying the effectiveness of a new teaching method in improving student learning outcomes.
Examining the impact of social media on political participation and engagement.
Investigating the efficacy of a new therapy for a specific mental health disorder.
Exploring the use of renewable energy sources in reducing carbon emissions and mitigating climate change.
Studying the effects of a new agricultural technique on crop yields and environmental sustainability.
Investigating the effectiveness of a new technology in improving business productivity and efficiency.
Examining the impact of a new public policy on social inequality and access to resources.
Exploring the factors that influence consumer behavior in a specific market.

Characteristics of Research Project

Here are some of the characteristics that are often associated with research projects:

Clear objective: A research project is designed to answer a specific question or solve a particular problem. The objective of the research should be clearly defined from the outset.
Systematic approach: A research project is typically carried out using a structured and systematic approach that involves careful planning, data collection, analysis, and interpretation.
Rigorous methodology: A research project should employ a rigorous methodology that is appropriate for the research question being investigated. This may involve the use of statistical analysis, surveys, experiments, or other methods.
Data collection : A research project involves collecting data from a variety of sources, including primary sources (such as surveys or experiments) and secondary sources (such as published literature or databases).
Analysis and interpretation : Once the data has been collected, it needs to be analyzed and interpreted. This involves using statistical techniques or other methods to identify patterns or relationships in the data.
Conclusion and implications : A research project should lead to a clear conclusion that answers the research question. It should also identify the implications of the findings for future research or practice.
Communication: The results of the research project should be communicated clearly and effectively, using appropriate language and visual aids, to a range of audiences, including peers, stakeholders, and the wider public.

Importance of Research Project

Research projects are an essential part of the process of generating new knowledge and advancing our understanding of various fields of study. Here are some of the key reasons why research projects are important:

Advancing knowledge : Research projects are designed to generate new knowledge and insights into particular topics or questions. This knowledge can be used to inform policies, practices, and decision-making processes across a range of fields.
Solving problems: Research projects can help to identify solutions to real-world problems by providing a better understanding of the causes and effects of particular issues.
Developing new technologies: Research projects can lead to the development of new technologies or products that can improve people’s lives or address societal challenges.
Improving health outcomes: Research projects can contribute to improving health outcomes by identifying new treatments, diagnostic tools, or preventive strategies.
Enhancing education: Research projects can enhance education by providing new insights into teaching and learning methods, curriculum development, and student learning outcomes.
Informing public policy : Research projects can inform public policy by providing evidence-based recommendations and guidance on issues related to health, education, environment, social justice, and other areas.
Enhancing professional development : Research projects can enhance the professional development of researchers by providing opportunities to develop new skills, collaborate with colleagues, and share knowledge with others.

Research Project Ideas

Following are some Research Project Ideas:

Field: Psychology

Investigating the impact of social support on coping strategies among individuals with chronic illnesses.
Exploring the relationship between childhood trauma and adult attachment styles.
Examining the effects of exercise on cognitive function and brain health in older adults.
Investigating the impact of sleep deprivation on decision making and risk-taking behavior.
Exploring the relationship between personality traits and leadership styles in the workplace.
Examining the effectiveness of cognitive-behavioral therapy (CBT) for treating anxiety disorders.
Investigating the relationship between social comparison and body dissatisfaction in young women.
Exploring the impact of parenting styles on children’s emotional regulation and behavior.
Investigating the effectiveness of mindfulness-based interventions for treating depression.
Examining the relationship between childhood adversity and later-life health outcomes.

Field: Economics

Analyzing the impact of trade agreements on economic growth in developing countries.
Examining the effects of tax policy on income distribution and poverty reduction.
Investigating the relationship between foreign aid and economic development in low-income countries.
Exploring the impact of globalization on labor markets and job displacement.
Analyzing the impact of minimum wage laws on employment and income levels.
Investigating the effectiveness of monetary policy in managing inflation and unemployment.
Examining the relationship between economic freedom and entrepreneurship.
Analyzing the impact of income inequality on social mobility and economic opportunity.
Investigating the role of education in economic development.
Examining the effectiveness of different healthcare financing systems in promoting health equity.

Field: Sociology

Investigating the impact of social media on political polarization and civic engagement.
Examining the effects of neighborhood characteristics on health outcomes.
Analyzing the impact of immigration policies on social integration and cultural diversity.
Investigating the relationship between social support and mental health outcomes in older adults.
Exploring the impact of income inequality on social cohesion and trust.
Analyzing the effects of gender and race discrimination on career advancement and pay equity.
Investigating the relationship between social networks and health behaviors.
Examining the effectiveness of community-based interventions for reducing crime and violence.
Analyzing the impact of social class on cultural consumption and taste.
Investigating the relationship between religious affiliation and social attitudes.

Field: Computer Science

Developing an algorithm for detecting fake news on social media.
Investigating the effectiveness of different machine learning algorithms for image recognition.
Developing a natural language processing tool for sentiment analysis of customer reviews.
Analyzing the security implications of blockchain technology for online transactions.
Investigating the effectiveness of different recommendation algorithms for personalized advertising.
Developing an artificial intelligence chatbot for mental health counseling.
Investigating the effectiveness of different algorithms for optimizing online advertising campaigns.
Developing a machine learning model for predicting consumer behavior in online marketplaces.
Analyzing the privacy implications of different data sharing policies for online platforms.
Investigating the effectiveness of different algorithms for predicting stock market trends.

Field: Education

Investigating the impact of teacher-student relationships on academic achievement.
Analyzing the effectiveness of different pedagogical approaches for promoting student engagement and motivation.
Examining the effects of school choice policies on academic achievement and social mobility.
Investigating the impact of technology on learning outcomes and academic achievement.
Analyzing the effects of school funding disparities on educational equity and achievement gaps.
Investigating the relationship between school climate and student mental health outcomes.
Examining the effectiveness of different teaching strategies for promoting critical thinking and problem-solving skills.
Investigating the impact of social-emotional learning programs on student behavior and academic achievement.
Analyzing the effects of standardized testing on student motivation and academic achievement.

Field: Environmental Science

Investigating the impact of climate change on species distribution and biodiversity.
Analyzing the effectiveness of different renewable energy technologies in reducing carbon emissions.
Examining the impact of air pollution on human health outcomes.
Investigating the relationship between urbanization and deforestation in developing countries.
Analyzing the effects of ocean acidification on marine ecosystems and biodiversity.
Investigating the impact of land use change on soil fertility and ecosystem services.
Analyzing the effectiveness of different conservation policies and programs for protecting endangered species and habitats.
Investigating the relationship between climate change and water resources in arid regions.
Examining the impact of plastic pollution on marine ecosystems and biodiversity.
Investigating the effects of different agricultural practices on soil health and nutrient cycling.

Field: Linguistics

Analyzing the impact of language diversity on social integration and cultural identity.
Investigating the relationship between language and cognition in bilingual individuals.
Examining the effects of language contact and language change on linguistic diversity.
Investigating the role of language in shaping cultural norms and values.
Analyzing the effectiveness of different language teaching methodologies for second language acquisition.
Investigating the relationship between language proficiency and academic achievement.
Examining the impact of language policy on language use and language attitudes.
Investigating the role of language in shaping gender and social identities.
Analyzing the effects of dialect contact on language variation and change.
Investigating the relationship between language and emotion expression.

Field: Political Science

Analyzing the impact of electoral systems on women’s political representation.
Investigating the relationship between political ideology and attitudes towards immigration.
Examining the effects of political polarization on democratic institutions and political stability.
Investigating the impact of social media on political participation and civic engagement.
Analyzing the effects of authoritarianism on human rights and civil liberties.
Investigating the relationship between public opinion and foreign policy decisions.
Examining the impact of international organizations on global governance and cooperation.
Investigating the effectiveness of different conflict resolution strategies in resolving ethnic and religious conflicts.
Analyzing the effects of corruption on economic development and political stability.
Investigating the role of international law in regulating global governance and human rights.

Field: Medicine

Investigating the impact of lifestyle factors on chronic disease risk and prevention.
Examining the effectiveness of different treatment approaches for mental health disorders.
Investigating the relationship between genetics and disease susceptibility.
Analyzing the effects of social determinants of health on health outcomes and health disparities.
Investigating the impact of different healthcare delivery models on patient outcomes and cost effectiveness.
Examining the effectiveness of different prevention and treatment strategies for infectious diseases.
Investigating the relationship between healthcare provider communication skills and patient satisfaction and outcomes.
Analyzing the effects of medical error and patient safety on healthcare quality and outcomes.
Investigating the impact of different pharmaceutical pricing policies on access to essential medicines.
Examining the effectiveness of different rehabilitation approaches for improving function and quality of life in individuals with disabilities.

Field: Anthropology

Analyzing the impact of colonialism on indigenous cultures and identities.
Investigating the relationship between cultural practices and health outcomes in different populations.
Examining the effects of globalization on cultural diversity and cultural exchange.
Investigating the role of language in cultural transmission and preservation.
Analyzing the effects of cultural contact on cultural change and adaptation.
Investigating the impact of different migration policies on immigrant integration and acculturation.
Examining the role of gender and sexuality in cultural norms and values.
Investigating the impact of cultural heritage preservation on tourism and economic development.
Analyzing the effects of cultural revitalization movements on indigenous communities.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Writing a research proposal for business management.

A research design is a thorough plan that helps a research project achieves its goals. Business research is a scientific examination that entails a series of highly interconnected operations, each of which might have negative consequences for subsequent activities if completed incorrectly (Greener, 2021). The steps of the business research proposal process are explained in this blog.

Fig1. Writing a Research Proposal

Identifying the Problem

The determination of the topics that need to be explored is the first step in the research process. In the case of fundamental research undertaken by academics, a topic of interest or a new field of inquiry is found.

2. Collection of basic literatures

Following the identification of the problem , the following stage is to gather preliminary data/literature that can aid in developing a basic grasp of the problem; in the case of business difficulties consulting, this can aid in understanding the scenario (Saeed et al., 2021).

3. Problem Statement

Although other writers may not have included this step as an explicit step, I believe it is critical to explicitly express the problem. Clearly defining the problem with a statement can give significant benefits. It can assist in generating a clear knowledge of the issue that needs to be handled, as well as clearly spelling out the objectives that must be met in order to solve the problem.

4. Detailed Literature Review

Literature review is an important aspect of academic research since it acts as the heart of the study. It expands research horizons, aids in the development of focus, gives direction, and minimises ambiguity. A literature review entails searching the body of knowledge for relevant literature that will aid in not only identifying but also determining the direction of relationships between variables, as well as in the formulation of hypotheses. It will also be useful in discussions later on in the research (Pereira et al., 2021).

5. Research Hypothesis

A hypothesis is a well-informed estimate; it’s called such since it’s founded on the conceptual framework established in the literature study and theoretical framework . Predictable and testable hypotheses are essential.

6. Methodology

The researcher decides how the research will be carried out at this stage. It is critical that this part provide adequate information to the reader so that he or she may easily reproduce the research in their own situations (Wickert et al., 2021).

Step 7: Collecting data

After deciding on a study approach, the following step is to gather data . Telephonic interviews, individually delivered surveys, postal questionnaires, face-to-face interviews, and observation are all examples of data collection methods.

Step 8: Data Entry and Screening & Cleansing of Data

The first step is to enter the information into any statistical programme that can aid in rapid data analysis . It is critical to review and cleaning of data for any irregularities once it has been submitted; failing to do so will result in inaccurate results.

Step 9: Data Analysis with statistical techniques

The next stage is to conduct proper statistical study based on the study hypothesis after the data has been input and cleaned. To examine the data, a variety of procedures are employed.

Step 10: Interpretation/Presentation of Results

After the data has been processed and the findings have been displayed on the screen, the following step is to analyse the data before presenting it. Contact PhD Assistance for any of your PhD requirements as we offer PhD Dissertation Writing UK, Content Quality of Dissertation Proposal UK. The interpretation of the results is one of the most important challenges that most studies encounter. The researcher must assess whether the findings are important, whether the hypothesis is correct, and then report the findings in a clear and understandable manner (Johnson et al., 2021).

Step 11: Discussion

The Discussion chapter is the most significant portion of the article and the culmination of the study, but it is often overlooked. The majority of newcomers to research just interpret the findings without discussing them. Reviewing the research findings in light of previous research is part of the discussion. This part entails comparing and contrasting the study findings with those of earlier studies to evaluate if the findings are comparable or conflicting. If they are in conflict, the researcher must determine what is causing the change.

Step 12: Conclusion

A conclusion is the last phase of a research project. It gives a high-level summary of the thesis while highlighting the key areas of debate. This section presents the study findings in a logical order (Nair et al., 2021). When the conclusions agree with the findings of other studies, they might cite references.

Bell, Bryman, and H. (2018). Formulating a research proposal . https://learninglink.oup.com/static/5bf28a25d910f40011b79ade/page_12.htm

Greener, S. L. (2021). Non-supervisory support for doctoral students in business and management: A critical friend. The International Journal of Management Education , 19 (2), 100463. https://doi.org/10.1016/j.ijme.2021.100463

Hejase, H. J. (2022). Faculty of Business Administration Guidelines on Writing the MBA Research Project / Thesis Faculty of Business Administration Guidelines on Writing the MBA Research Project / Thesis Applicable to most business emphases Accounting Economics Finance Hospita . February . file:///C:/Users/user/Downloads/MBAResearchProject-ThesisManuscriptFebruary2022.pdf

Johnson, C. D., Bauer, B. C., & Niederman, F. (2021). The Automation of Management and Business Science. Academy of Management Perspectives , 35 (2), 292–309. https://doi.org/10.5465/amp.2017.0159

Nair, R., Arshad, R., Abd Aziz, A. Z., & Muda, R. (2021). A critical reading of impression management in times of financial crisis and implications for business writing. Journal of Education for Business , 96 (4), 230–236. https://doi.org/10.1080/08832323.2020.1806017

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The 70 Best Business Topic Ideas for Presentations and Research Papers for College Students

Find your perfect business degree.

www.business-management-degree.net is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

Education is not just about listening to instructors expound on theories and learning from their lectures. A good part of life for college students also revolves around doing presentations and writing research papers; therefore, you will need to acquire an excellent research topic about business.

Business topics for presentations and research papers range from traditional ideas, such as business management and economics, to more modern topics, such as digital transformation and e-commerce. In any case, a good research paper and presentation topic will be meaningful, timely, and interesting to an audience.

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A research paper is a good measure of a student’s understanding of the topic. It allows them to apply what they learned by tackling certain subjects relevant to their course. By developing their ability to communicate through oral and written exercises, research papers shape the accuracy and integrity of your thoughts. Let us help you find the right research topic about business!

Why Choose the Right Business Topic Ideas?

A great business research paper requires a topic that is relevant and one that will distinguish it from other papers. While business is prevalent in society and the global stage in general, it is still not that easy to frame a topic that will be fresh and applicable to today’s world.

After all, thousands of research have already been done when it comes to business. It can be a real challenge to find something that has not been studied yet or add anything new and valuable to those that already exist. But it is indeed possible to look into the present situations and developments and identify new angles from existing research to make it applicable in the modern age.

Choosing the right business topic ideas will give you an easier time when you need to do research and start writing it. A good topic considers your field of interest and your subject, leading you to a research paper that will not only help you acquire the best grades but also expand and test your knowledge and research skills. And because writing a research paper should factor in social impact, it requires extensive and consistent study as opposed to sporadic and casual reading.

Tips for Picking the Best Business Topic Ideas

When starting a research paper or class presentation, the most challenging part is always getting started. It is ideal for students to develop the skill of producing a good research topic. These tips might help.

Brainstorm for ideas on your field of study. You can do this by asking the right questions, such as “ What problems do businesses face these days?” You can also get inspiration from the news regarding business, finance, and economics.
Prepare a list of keywords and concepts to choose from. Use this to form a more focused research topic as well.
Read up on the chosen keyword or concept. When you’ve decided, start to learn more about it by reading the background information for a good overview.
Give the topic a greater focus but be careful not to make it too broad or too narrow. To be sure, keep the subject limited in the areas of geography, culture, time frame, or discipline.

Business Topic Ideas for the Different Fields of Business

Business communication.

It is common for information to be shared between the company and its employees or the company and its customers. Effective communication within or outside of the business is vital for a company to function. Business communication is a continuous process that can be done in many ways and various channels.

When a business has good communication with its internal and external affairs, it can run smoothly. It is vital in transmitting information that can impact the industry and its success. For business communication students, finding a topic that can best suit their research papers is not that hard when they understand its importance and how it can affect the running of a business.

Here is a list of topic ideas that can help business communication students:

The different ways men and women communicate in the business environment
The effects of good business communication on business development and growth
Communication and its relation to marketing effectiveness
How effective communication can help in dealing with global companies
The theories of communication and their different roles in the corporate world
How communication influence decision-making within the company
The effect of communication in overcoming business challenges
Effective communication skills in the management sector
Convincing customers to buy products through good communication
How business communication and effective marketing go hand in hand

Business Administration

When it comes to business administration programs, students are required to think of research topics that resolve a particular subject in an area of specialization. The issues are not expected to be broad or new; instead, they must be able to get the message across regarding the areas covered by the degree program. It can be ideas on business management, leadership skills, communication methodologies, business policies, trade, and commerce, or financial management.

Here are some of the relevant and exciting topics for business administration:

How does management affect an organization’s performance?
The effects of advertisement on consumer behavior
In what ways can human resources promote industrial harmony?
The Impact of staff motivation incentives on productivity
The everyday challenges of small and medium enterprises at the start of trade
Short-term management and its risks
How does corporate sustainability affect the organizational process?
Weighing the pros and cons of startup and established companies
The strategy of corporate sustainability
The roles of budget analysis and budgetary controls on an organization’s operation

Business Ethics

There is a connection between ethics and global business. Two of the essential foundations of global commerce are business ethics and corporate responsibility. Studying Business Ethics is vital for many Business majors. This is where they learn how businesses should treat their employees and other organizations in global and local contexts.

Today, the business environment has changed drastically, owing mostly to government policies and political stability. To keep up with the current dynamics, ethical principles and moral-ethical problems must be advanced.

Courses related to business ethics must carefully choose topics that address common issues and improve businesses in terms of ethical practices. Some of the ideas students can explore for Business Ethics research and presentation include:

The impact of gender discrimination on employees’ performance
The effects of a company’s environmental practices on consumer trust
Examine the repercussions of abuse of laborers in the construction industry
The connection between profit-seeking and product quality
Misleading advertisements and their impact on consumers’ trust levels
The importance of trust in modern economics
How do companies make a difference to global problems?
Are companies accountable when consumers misuse their products?
The ways a company can create a healthy and more balanced work environment
Does workplace diversity play an important role in productivity?

Small Business

he evolution of small businesses in the digital era is an interesting study for many Business major students. It is true that big companies and organizations can shell out massive amounts for advertising and brand enhancement, but they can still lose out to small businesses, especially in niches like flower shops, coffee houses, and bakeries.

That is only one aspect of small businesses. There are many more areas that students can explore to understand the issues and ideas that surround small companies and their ability to compete with their giant counterparts. Take a look at some of these research topics:

What struggles do small business owners encounter in marketing?
Digital marketing and its impact on small businesses
How should small companies deal with a crisis?
Is relationship building important for small businesses?
The common products that consumers purchase from small companies
The impact of online marketing strategy on conversion and revenue growth
The challenges of starting a small company
How can small companies contribute to global change?
The effect of a business plan on small business growth
Finance models for different spheres of small business

Business Management

As one of the most significant tasks for many businesses and organizations, business management focuses on planning and organizing. Like the Business Administration programs, Business Management includes marketing, accounting, economics, and finance as its core subjects.

Professors often give research assignments to business students to measure their analytical skills and understanding of supervising a business or managing people.

We’ve gathered some of the most interesting research topics for Business Management courses:

How did the rapid technological developments revolutionize marketing?
What is sustainable development and what is its impact on modern businesses
Frugal innovations to help small to medium businesses create value for profits and return?
Why companies should enshrine corporate social responsibility
Keeping the balance between employee expectations and the organization’s profit
The role of financial managers in maintaining records of business expenses
How does employee motivation increase the earnings of organizations?
The importance of a digital marketing strategy to small businesses
Understanding the process of taxation and its relation to the profit of the business
How to handle a crisis in an organization

Global Business

The age of globalization has dawned, and businesses must adapt to the changes and repercussions it brings. Globalization has a way of influencing the trends in the market and how companies should approach consumers. It can also determine the emerging marketing methods that can contribute to the success of an organization.

Students who study global business aim to understand how companies around the world are connected. When they look at the industry from an international perspective, they will be able to navigate the impact of boundaries and cultures on the operation and management of global companies. Developing a global mindset is essential.

Keep these ideas in mind when exploring topics for their research paper:

The challenges of company expansions to different countries
Examining world markets and how they benefit from globalization
How does globalization affect consumer behavior
The rise of the foreign exchange market in the era of globalization
Going digital and its effects on international business
The influence of culture on marketing and branding
The advantages and disadvantages of outsourcing the business
The many ways for foreign companies to handle scam
How can war impact company profits around the world?
The different structures suitable for international business

Business Law

Also known as mercantile law or commercial law, business law governs the dealings between people and commercial matters. It can be divided into two areas. One is the regulation of commercial entities with a basis on laws of partnership, company, and bankruptcy.

The other is the regulation of commercial transactions through the laws of contract. Students who are in the field of business law must know how to stop problems before they can hurt the organization or bring about legal repercussions.

Searching for topics in this field can be daunting but doable. To inspire students, we have listed down some ideas that can help them with their research and presentation:

The various ways a company can curtail harmful human behaviors in the workplace
Examining the effectiveness of penalties on serious work infractions
How companies offer treatment in cases of workplace accidents
When are data confidentiality policies applicable in a business?
The lawful ways to regulate online gambling websites
The importance of copyright and trademark on businesses
A comparative analysis of business laws in the Western and Eastern World
How do laws impact e-Commerce?
The implications of data privacy on businesses and consumers
Looking at data privacy laws from an international perspective

When the most viable picks for research topics have been provided, it is time to choose the most suitable one for a specific area of specialization and field of interest. A careful study of the issue at hand and selecting a topic that encompasses the academic course or specialization will do the trick.

While you are at it, it is vital to find the balance between a relevant and original topic and an interesting one. Remember, a presentation and research paper do not have to be uninteresting to be effective. Your selected research topic about business is important, so choose wisely. Pick something that you are interested in, and the rest will follow.

Frequently Asked Questions

What are the basic things to know about delivering a successful presentation.

Have Effective Content: Make sure the content of your presentation is relevant, organized, accurate, and concise. Use visuals and examples to support your points.
Practice: Take the time to practice your presentation. Practicing out loud may help you identify any issues in the presentation, as well as anticipate how your audience may respond.
Engage your Audience: Establish a connection with your audience by using eye contact, gestures, and speaking clearly.
Use Visual Aids: Incorporate visuals like PowerPoint slides, posters, and other props to make your presentation more dynamic.
Be Positive: Present your material with enthusiasm and confidence. Even if you don’t feel confident in what you’re presenting, practice your material until you feel more comfortable.

What are the top components of a business presentation?

Visuals: Visuals such as slides, graphs, diagrams and videos help draw and keep the audience’s attention and ensure that the message is clear.
Content: Content is the main part of a business presentation and is made up of talking points, summaries, facts and figures.
Delivery: Delivery refers to the style and method used to present the content and visuals. This includes the presenter’s body language and vocal delivery.

What must be avoided in any presentation?

Rambling or becoming distracted
Being overly verbose or using unduly complicated language
Reading from written notes most of the time
Not rehearsing and/or not knowing the material
Not engaging with the audience
Glancing at the slides too often
Focusing on slides with too many words or too much detail
Apologizing for the presentation
Failing to make connections and summarize key points
Talking too quickly or loudly

Watch this YouTube video for examples of do’s and dont’s:

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10 Research Question Examples to Guide Your Research Project

10 Research Question Examples to Guide your Research Project

Published on October 30, 2022 by Shona McCombes . Revised on October 19, 2023.

The research question is one of the most important parts of your research paper , thesis or dissertation . It’s important to spend some time assessing and refining your question before you get started.

The exact form of your question will depend on a few things, such as the length of your project, the type of research you’re conducting, the topic , and the research problem . However, all research questions should be focused, specific, and relevant to a timely social or scholarly issue.

Once you’ve read our guide on how to write a research question , you can use these examples to craft your own.

Note that the design of your research question can depend on what method you are pursuing. Here are a few options for qualitative, quantitative, and statistical research questions.

Cite this Scribbr article

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McCombes, S. (2023, October 19). 10 Research Question Examples to Guide your Research Project. Scribbr. Retrieved April 15, 2024, from https://www.scribbr.com/research-process/research-question-examples/

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What is a business project? (with 6 in-depth examples)

When you order an advanced LEGO set these days, the LEGOs come pre-packaged as individual steps.

That’s because the end result — a complex and well-built LEGO structure — is much easier to achieve when you tackle it in smaller parts.

For this same reason, businesses also break major goals and company milestones into smaller steps.

These smaller steps are then achieved through business projects, which are carried out by teams across different departments company-wide.

In this article, we’ll tackle exactly what we mean by a business project, common business projects by department, and exactly how they’re managed so those teams hit their goals every time.

What is a business project?

A business project is a project that’s designed to achieve a specific business goal or objective. These goals or objectives align with the company’s overall business strategy .

In fact, businesses are now so project-focused that many of them actually have a discrete business function to oversee them all, called Project Business Management (PBM) .

At its core, PBM is just another layer of project management — instead of tracking just one project, this function makes sure that processes behind all of the business’s projects are running smoothly, using the same methodologies and processes as any other type of project management.

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What are some common types of business projects?

There are so many different types of business projects out there that we couldn’t claim to name them all. Across different departments, organization types, and industries there are custom business goals that require business projects of all kinds.

The following are some of the most common types found in each department, no matter the industry or organization.

Marketing teams are responsible for the creation of a lot of content — everything from press releases to ad campaigns, blog articles, webinars, product one-sheets, videos, emails and so much more.

The creation of content is one common type of business project, requiring project management skills to ideate, create and track progress, all while coordinating efforts from different teams.

To manage this business project, marketing teams often use an editorial calendar .

The editorial calendar is a list of content organized around a dedicated publish date or time, and often keeps track of task owners, status updates, content type, and more. Here’s an example:

business project editorial calendar monday.com template

Our work operating system (Work OS) has everything marketing teams need to run their editorial calendar smoothly.

The task list is used to organize plans for all content types, while also assigning task owners, communicating status, and visualizing whether or not the project is on track to meet the publish date. It even includes space to drop in ideas that haven’t been assigned a slot in the calendar yet.

Each row contains information about an individual item:

business project editorial calendar rows monday.com template

Columns are used for things like task owners, priority, status and data collection:

business project editorial calendar columns monday.com template

The best part — you can toggle between views to see your editorial as a literal calendar, as a timeline, as a Kanban board and more.

editorial calendar business project monday.com editorial calendar views

monday.com also automates status updates and notifications as you go. Here’s an in-depth walkthrough on exactly how to set up an editorial calendar using this functionality:

Research and development (R&D)

One common business project for R&D teams is the creation and maintenance of a roadmap.

A product roadmap is a shared source of truth outlining a product’s vision, priorities, and progress over time. It’s used to align the organization on both short- and long-term goals.

They’re typically structured by quarter. Here’s an example of a product roadmap built using monday.com’s Work OS:

business project product roadmap monday.com template.

This template includes everything a product roadmap requires, including initiatives organized by quarter, an assigned task force, timeline, an integration with a sprint plan, and progress tracking.

You can also toggle to the timeline view for a clearer picture of how different tasks will fall in the calendar.

business project product roadmap monday.com timeline view

Part of project managing a product roadmap is planning sprints, or 1–4-week time periods in which an agreed upon set of tasks is to be completed.

monday.com’s sprint planning template includes everything project managers need to plan a sprint within the Scrum framework (a popular method of project management for development teams).

business project sprint planning monday.com template

Last but not least, in order to plan a sprint, project managers create tasks based on a product or feature backlog.

monday.com’s feature backlog template includes everything project managers need to easily collect and prioritize product wishlists.

business project feature product backlog monday.com template

For operations teams, a common business project is keeping track of sales orders and inventory.

business project inventory monday.com template

This template includes product type, numbers colors, stock status and a full inventory count.

The team uses the workload view — shown below — to visualize which items are fully stocked and which might need attention. The lighter the bubble, the lower the inventory:

Their inventory board is integrated with their order history, where they track the number of units sold, price, cost to manufacture, and other details that have an influence on the decision of which products to stock.

monday.com mad hatter inventory order history business project

A dashboard view breaks down their orders by hat type, instantly visualizing which products are their top sellers and which aren’t necessarily customer favorites.

business project inventory monday.com dashboard

Finance teams typically manage a common business project known as expense tracking — a calculation of how and where the business’s money is spent.

monday.com’s expense tracking template supports finance teams in logging and tracking incoming expenses from other teams, while automatically calculating total expense values.

business project expense tracking monday.com template

Finance teams, much like other departments listed in this article, can also use monday.com to track and assign other types of activities.

Here’s how Lonely Planet UK uses monday.com to keep their finance team on top of tasks like reporting, cost allocation and ROI inquiries:

business tracking monday.com lonely planet UK expense tracking

Sales teams manage one big always-on business project — the client and customer lifecycle.

This type of business project is often managed with the use of a customer resource management (CRM) tool, which works well, but can isolate the sales team processes from other teams.

monday.com’s Work OS operates allows you to build a CRM for sales teams inside the same platform you use for all your other business projects.

Our CRM template effectively manages leads, active leads, won and lost opportunities and churned customers all in one place, while also keeping you connected with other teams throughout the organization.

business project customer lifecyle monday.com crm template

Custom columns allow flexibility in tracking data, including the status and potential revenue impact of individual negotiations.

business project customer lifecyle monday.com crm template columns

Sales teams can automate their workflow so that communications with prospects and clients runs smoothly.

For example, if a prospect changes from lead to active lead, you can automatically notify the correct member of your sales team to reach out using the following flow:

business project customer lifecyle monday.com crm template automations

Last but not least, you can see your pipeline at a high level using monday.com dashboards. In this example, one client’s dashboard view visualizes monthly revenue by client.

business project customer lifecyle monday.com crm template dashboard

Human resources

Human resources departments are always tasked with a major ongoing business project — the recruitment and onboarding of new employees.

monday.com makes it easy to set up a recruitment pipeline and track your progress. The recruitment process template provides a foundation to organize a recruitment pipeline by applications, interviewees and candidates hired.

It organizes data by department, source and stage of the recruitment process, while also storing related documents like a resume or CV .

Much like the sales pipeline , with the dashboard view, recruitment teams can keep track of their recruitment pipeline visualizing data by department or role.

business project monday.com recruitment template dashboard

Once employees are hired, our onboarding template allows other members of the HR department to track progress in getting new employees set up with technology, email, phone and a physical workspace if necessary.

business project monday.com onboarding template

Manage your business projects with monday.com

That’s due to a handful of key features that lay the foundation for any department, in any organization, in any industry, to be successful.

First, we keep everything in one place — communications, notifications, documents and data all live under one roof.

Second, we automate things like status updates and notifications to reduce miscommunication and lag time between one step and the next.

Third, our dashboards allow project managers and team members to toggle to whatever view works best for their needs — Gantt, Kanban, table, timeline, calendar and more — we have it all.

Fourth, we integrate with tools you’re already working with, which means you don’t have to reinvent the wheel in order to accomplish effective project management.

Finally, our drag and drop user interface (UI) is beautiful and easy to use — your team will be excited to log in everyday and get to work within our Work OS.

Tackle your business projects with ease

As businesses of all types look to optimize processes to increase productivity and positively impact revenue, they’re becoming more project oriented.

Project managers in all types of organizations, industries and departments need the right platform to manage their business projects for a successful impact on their business’s bottom line.

If you’re looking for a solution that transcends the typical project management tool , to elevate your business project to heights you’ve never reached before, check out monday.com.

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5 compelling examples of research projects

Last updated

3 April 2024

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Creative and innovative minds dream up big ideas that build the trends of tomorrow, but the research behind the scenes is often the secret sauce to company success. Businesses need a way to learn how their products or services will resonate with the market and where to invest their marketing efforts.

Market analysis template

Save time, highlight crucial insights, and drive strategic decision-making

Research project examples

Data collected from research products can help you verify theories, understand customer behavior, and quantify KPIs for a clear picture of how to improve business practices.

Many types of research projects can help businesses find ways to fuel growth and adapt to market changes. These five examples of market research projects highlight the various ways businesses can use research and measurable data to grow successfully and avoid poor investments.

Example 1: Competitive analysis

It's important for businesses of all sizes to understand the competitive landscape and where they stand in comparison to direct competitors. By identifying your competitors and evaluating their strengths and weaknesses, you can find ways to position your company for greater success.

Competitive analysis can be used to better understand the market, improve marketing methods, and identify underserved customers.

The goals of competitive analysis may include:

Identifying your company's position in the market

Uncovering industry trends

Finding new marketing techniques

Identifying a new target customer base

Planning for new product innovation

Competitive research is conducted by identifying competitors and analyzing their performance. After identifying your direct competitors and gathering data about their products and services, you can dig deeper to learn more about how they serve customers. This may include gathering information about sales and marketing strategies, customer engagement , and social media strategies.

When analyzing direct competitors, organizing information about your competitors' attributes, strategies, strengths, and weaknesses will help you reveal themes that give you greater insight into the market.

Competitor analysis templates

Example 2: market segmentation.

Every business relies on customers for success. Researching your target audience and your potential position in the market is essential to developing strong marketing plans.

Market segmentation can be used to plan marketing campaigns, identify ideal product prices, and personalize your brand.

The goals of market segmentation research may include:

Identifying the target audience

Planning for new products or services

Expanding to a new location

Improving marketing efforts

Personalizing communications with customers

Improving customer satisfaction

There are many ways to collect and organize data for market segmentation research. Depending on your products and services, you might choose to divide your target population into groups based on demographics, location, behavior patterns, lifestyle aspects, etc. Organizing such data allows you to create buyer personas and test marketing strategies.

Example 3: New product development research

Companies must invest significant time and money into the development of a new product . Product development research is an important part of promoting a successful launch of a new product.

The goals of product development research may include:

Forecasting the usage of products

Identifying accurate pricing

How products compare to competitors

Potential barriers to success

How customers will respond to new or updated products

Product development research includes studies conducted during the planning phase all the way through prototype testing and market planning. Research may include online surveys to determine which demographics would be most interested in the product or how a new product might be used. Advanced studies can include product testing to gather feedback about issues customers are having or features that could be improved.

Example 4: Customer satisfaction

According to the CallMiner Churn Index 2020 , U.S. companies lose $168 billion per year due to avoidable consumer switching. Customer satisfaction leads to loyalty and repeat purchases. Furthermore, happy customers leave good reviews and act as natural brand ambassadors.

Findings from customer satisfaction surveys can help companies get a better understanding of the customer journey and develop new processes.

The goals of customer satisfaction research may include:

Understanding overall customer satisfaction

Finding bottlenecks or points along the customer journey that decrease the level of customer satisfaction

Measuring the level of likelihood to recommend to others ( Net Promoter Score )

Measuring customer satisfaction may include surveys to determine satisfaction with the company, opinions about the sales process, or about a specific process like the user-friendliness of an app or company website. This can be achieved by organizing data derived from customer interviews, customer satisfaction surveys, reviews, and customer loyalty programs.

Example 5: Brand research

No product or business is without competition. Establishing your brand in the market can help you stand out from the crowd. Brand research can help you understand whether your marketing campaigns are reaching their goals and how customers perceive your brand.

Some goals of brand research may include:

Positioning your brand more competitively in the marketplace

Measuring the effectiveness of brand marketing

Determining the public perception of your brand

Developing new marketing campaigns

Tracking brand success on a regular basis

There are a variety of ways to conduct research about how consumers perceive your brand. In-person focus groups can help you get an in-depth view of how your brand is perceived and why. Surveys can help you gather data surrounding brand preference, brand loyalty, and what people associate with your brand. Ongoing research in these areas can help you build your brand value over time and find ways to share your company mission and personality with consumers.

How to find ideas for your next research project

Successfully running a business requires you to be well-informed on product development, branding, customer service, industry trends, marketing, sales, organizational processes, employee satisfaction , and more.

Various research products can help you stay informed and up-to-date in all these areas. However, determining where to focus your efforts and invest your capital can be challenging. These actions can help you find ideas for your next research project.

Identify problems or issues

Remember, research is conducted to satisfy a question or reach a goal. Identify problems that impact customer retention , sales, or company performance. Use these problems to determine which types of research topics are most likely to help your company achieve greater success. If performance is low, consider a research project to determine employee satisfaction levels and identify how to improve them. If sales are low, consider research into sales processes or customer satisfaction.

Confirm the potential for a new idea

New products or services help companies grow and attract more customers. However, they require a big upfront investment from your organization. You can prove that your next big idea will be a hit by developing research projects around the need for a new product and your target customers. Solid data is often needed to convince company leaders and stakeholders to invest in a new product or service.

Check out the competition

Where do you stand in comparison to your competitors? If you're unsatisfied with your position in the market, learning more about what your competitors are doing right can help you determine how to improve.

Characteristics of a good market research idea

Shallow or vague research topics can lead to lackluster results that don't really add value to your studies. To conduct a successful research project, it's important to develop a plan that will yield productive data. When choosing a topic for your next research project, look for these characteristics.

The topic is relevant to your current position

The idea is manageable (research can be conducted with your resources and budget)

The project has a specific and focused goal

You can clearly define and outline the scope of the project

The subject matter isn't too broad or narrow to yield useful results

While research can be science-based or for academic purposes, market research is conducted for a variety of reasons to help businesses grow or reach new levels of success. Understanding market research goals is the key to developing highly effective research projects that yield useful data. By examining examples of different research projects and your organizational goals, you can more easily decide where to focus your efforts.

Which topic is best for a research project?

There isn't a single topic that provides the best research project for every researcher. The best research topics serve a purpose like gaining a deeper understanding of a specific phenomenon, solving problems, improving processes, generating ideas, etc. Finding the best topic for research requires an investigation into what type of research project is likely to yield the most effective results.

How do you structure a research project?

The structure of your research project should clarify what you will investigate, why it is important, and how you will conduct your research. To get funding or approval for a research project, researchers are often required to submit a research proposal which acts as a blueprint and guide for a research plan. Any formal or informal research plan should include these features.

The identity and position of the researcher

An introduction of the topic and why it's relevant

The objective of the project and why you think the research is worth doing

An overview of existing knowledge on the topic

A detailed list of practical steps for how you will reach your objective, including gathering data and how you'll gain insights from the data you obtain

A clear timeline of the project and the planned project budget

What's the difference between a project and a research project?

A project is a planned set of activities with a specific outcome, while a research project is the investigation of data, sources, and facts to reach new conclusions. In a business context, a project may be the development of a marketing campaign, planning a new product or service, or establishing new policies. Research projects use relevant data to fuel business projects and activities.

What are some examples of practical research topics?

Practical research projects can range across a variety of subjects and purposes. Research is often conducted to further medical knowledge, change and adapt laws, address economic changes, advance academic studies, or improve business success. Here are a few examples.

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Bridging the labor mismatch in US construction

The US construction sector seems set for a jobs boom. The US Bipartisan Infrastructure Law projects $550 billion of new infrastructure investment over the next decade, which our modeling suggests could create 3.2 million new jobs across the nonresidential construction value chain. That’s approximately a 30 percent increase in the overall US nonresidential construction workforce, which would mean 300,000 to 600,000 new workers entering the sector—every year.

This is a big ask for an industry that is already struggling to find the people it needs. In October 2021, 402,000 construction positions 1 Included both nonresidential and residential construction openings. Further granularity is not available from the US Bureau of Labor Statistics. remained unfilled at the end of the month, the second-highest level recorded since data collection began in December 2000.

In this environment, wages have already increased significantly since the onset of the COVID-19 pandemic, reflecting intense competition for employees, with employers offering higher pay or other nonwage benefits. Between December 2019 and 2021, construction wages grew by 7.9 percent. 2 Quarterly Census of Employment and Wages, US Bureau of Labor Statistics. Competition from other sectors for the same pool of labor is heating up, too. For example, over the same period, transportation and warehousing wages grew by 12.6 percent. The prospect of higher pay and better working conditions is already tempting experienced workers away from construction and into these and other sectors.

No end in sight

Today’s mismatches are likely to persist because of structural shifts in the labor market. The relationship between job openings and unemployment has departed from historical trends. In January 2022—two years from the start of the pandemic—the US unemployment rate stood at 4.0 percent, close to its prepandemic level of 3.5 percent. Job openings remained exceptionally high, however, with 10.9 million unfilled positions as of the end of December 2021, compared with 5.9 million in December 2019.

This labor supply imbalance has multiple root causes, some shorter term and cyclical while others are more structural in nature. For example, the pandemic brought forward the retirements of many in the baby-boomer generation, with an estimated 3.2 million leaving the workforce in 2020—over a million more than in any year before 2016. According to the American Opportunity Survey , among those who are unemployed, concerns about physical health, mental health, and lack of childcare remain the dominant impediments preventing reentry into the workforce. Research on the “Great Attrition/Great Attraction” also highlights the importance of nonwage components of the employee value proposition. Record job openings and quit rates highlight employees’ growing emphasis on feeling valued by their organization, supportive management, and flexibility and autonomy at work.

Additionally, the pipeline of new construction workers is not flowing as freely as it once did. Training programs have been slow to restart operations after pandemic-driven safety concerns led to their suspension the spring of 2020. The industry is finding it more difficult to attract the international workforce that has been an important source of talent for engineering, design, and contracting activities. Net migration has been falling since 2016, a trend accelerated by COVID-19 travel restrictions. 3 Population estimates, US Census Bureau. Between 2016 and 2021, net migration declined steadily from 1.06 million to 244,000.

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Impact on projects.

The interconnected nature of the construction value chain means that the labor mismatch generates knock-on effects across the project life cycle and supply chain. By late 2021, project owners were reporting that up to 25 percent of material deliveries to sites were either late or incomplete. In project execution, the combination of higher hourly rates, premiums and incentives, and overtime payments was resulting in overall labor costs as much as double prepandemic levels. Meanwhile, difficulty accessing skilled and experienced people was leading some owners to report project delays related to issues around the quality and productivity of on-site work.

In some US cities and their suburbs, wage growth has surpassed the level seen in core Gulf Coast counties at the height of the shale oil boom. Labor shortages in the shale sector drove wages up by 5 to 10 percent and were correlated with steep drops in productivity. The productivity of some tasks fell by 40 percent or more during shale construction peaks (exhibit), and overall productivity declined by about 40 percent per year when labor was in short supply. This forced owners to extend project timelines by 20 to 25 percent. The impact of a long-term, nationwide labor mismatch might be even more severe than the shale industry’s experience, given that oil companies were able to attract new workers from around the country.

Getting back into balance

The labor mismatch in the construction sector is bad today, and set to get worse. To avoid a decade or more of rising costs, falling productivity, and ever-increasing project delays, companies in the industry should consider thoughtful actions now.

Those actions could address three components of the challenge. First, companies could do everything possible to maximize productivity through measures aimed at improving efficiency across the value chain. Second, they could expand the pool of available labor by doubling down on accessing diverse talent and working harder to retain the employees already in their organization. Finally, they could consider making labor a strategic priority, with senior leadership attention within companies.

Improving construction productivity

Companies could access a range of levers to reduce the labor content required per job and drive to improve productivity in project development and delivery. Those levers involve changes to project designs and fresh thinking about when, where, and how work is done.

Improvements in productivity occur long before work starts on the ground. They include rigorous control of project scope, design simplification, and standardization. Increasing the use of off-site and modular construction , for example, could allow projects to capture multiple benefits, including accelerated design cycles; the greater productivity associated with industrialized, factory floor manufacturing techniques; automation; and less time spent on site.

Smarter execution management, enabled by digital technologies and analytics techniques could drive better, faster decision making during project delivery. Real-time data collection, for example, gives project managers earlier, more detailed insights about progress, allowing them to intervene more effectively to maintain productivity and keep projects on track. Intelligent simulation software allows teams to evaluate hundreds of thousands of possible critical paths, identifying approaches that could be more efficient or less risky than the conventional wisdom.

Lean construction is another proven way to drive significant and sustainable productivity improvements. Establishing a centralized, continuous improvement engine could enhance on-site execution through integrated planning, performance management, and waste elimination. Key stakeholders across the project work with a common, agreed set of key performance indicators. That allows them to address issues in real time and facilitates collaboration to reduce waste and variability work. Capability building across the planning and construction teams could help team members understand and adopt lean construction practices.

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Reimagining talent.

To ensure access to the skills they need, construction sector companies can accelerate the onboarding of recruits, boost retention by revisiting what employees want beyond wages, and invest more in developing their pipelines of future workers.

In the near term, employers could prioritize review of job applications and reduce the number of steps in both the interview and onboarding process. In the medium term, both the public and private sectors could look to reduce hiring timelines and shift to a skills-based approach when hiring.

In the medium term, retaining current staff and attracting new talent will both turn on understanding of what employees value beyond wages. Competitive wages are now table stakes, so employees are thinking about a broader set of benefits and workplace characteristics when making decisions about where to work. Research on attrition in the postpandemic workplace has shown that they are placing more emphasis on autonomy, flexibility, support, and upward mobility.

In the longer term, the construction industry can consider a new approach to talent attraction, development, and retention. Talent acquisition could begin early, through partnerships with educational institutions including universities, colleges, and high schools. These partnerships could boost awareness of the possibilities of a career in the sector and ensure future employees have appropriate skills prior to onboarding.

Companies could also look more widely for potential recruits, considering individuals who have taken alternative educational paths, such as technical degrees or hands-on experience. The Rework America Alliance , a Markle-led coalition in which McKinsey is a partner, illustrates the importance of skills-based, rather than credential-based, hiring. A skills-based perspective is key to tapping into the talents of the 106 million workers who have built capabilities through experience but whose talents are often unrecognized because they don’t have a four-year college degree. A skills-based approach could be complemented by reimagining apprenticeships to bring younger students and vocational talent into the industry at an earlier stage in their careers.

Employers could consider working with a range of nontraditional sources of talent, including veteran-transition programs, formerly incarcerated individuals, and others. Homeboy Industries provides an example of the local impact, effectiveness, and potential of working with often overlooked population segments. Moreover, identifying and attracting talent from outside the traditional paths used by the construction industry could also help it to increase the diversity of its workforce. Today, 88 percent of the sector’s workforce is White and 89 percent is male. 4 Labor Force Statistics from the Current Population Survey Database, US Bureau of Labor Statistics, accessed March 10, 2022.

Looking at labor through a strategic lens

Labor and skills shortages have the potential to slow growth and erode profitability across the construction value chain. For C-suites, there’s no other single issue that could protect against significant cost erosion. Companies could consider establishing a systematic talent acquisition and retention program, led by a C-level executive and a core part of the CEO agenda. That program could first be tasked with building a robust fact base on current and emerging labor needs and availability gaps. It could then identify a bold set of initiatives that address labor-related issues across the value chain. This exercise starts in the boardroom, but it doesn’t stop there. Leadership will likely need to be increasingly present in the field and on the job site too, celebrating and recognizing top talent throughout the organization.

The labor challenge extends well beyond corporate boundaries. Since the successful delivery of a project could be jeopardized by labor shortages in a single value-chain participant, project owners and contractors may want to adapt the structure of project relationships and contracts. Moving away from traditional contracting methods to collaborative contracts , for example, allows participants to share market risks and opportunities as a project evolves, rather than baking in worst-case estimates at the outset of negotiations.

The US construction sector is poised to revitalize, replace, and expand the country’s infrastructure. Done right, that will power inclusive growth and set up the economy for success in the 21st century. To do so, the sector will need to address its labor challenges. That calls for the application of a diverse set of tools and approaches to create better jobs, get the most out of its people, and optimize agility and collaboration across the value chain.

Garo Hovnanian is a partner in McKinsey’s Philadelphia office, Ryan Luby is a senior knowledge expert in the New York office, and Shannon Peloquin is a partner in the Bay Area office.

The authors wish to thank Tim Bacon, Luis Campos, Roberto Charron, Justin Dahl, Rebecca de Sa, Bonnie Dowling, Bryan Hancock, Rawad Hasrouni, Adi Kumar, Jonathan Law, Michael Neary, Nikhil Patel, Gaby Pierre, Jose Maria Quiros, Kurt Schoeffler, Shubham Singhal, Stephanie Stefanski, Jennifer Volz, and Jonathan Ward for their contributions to this article.

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Advice for the Unmotivated

Robin Abrahams
Boris Groysberg

How to reignite your enthusiasm for work

Employee disengagement is rampant in the workplace. We’ve all experienced it as customers encountering unhelpful retail clerks and as colleagues dealing with apathetic teammates. But what happens when you yourself feel dead at work?

This article describes what you as an individual can do to sustain your motivation or recover it, even in the most stultifying of jobs. After synthesizing research on this challenge and experimenting with various strategies, the authors have developed a process for recharging yourself called DEAR.

The first step is to detach and objectively analyze your situation so that you can make wise choices about it, instead of reacting in a fight-or-flight way. At day’s end, review what went well at your job and then mentally disconnect from it to give yourself a break. Meditation and exercise can help you do that and will improve your mood and cognitive function. Next, show empathy. Practice self-care, make friends, recognize the accomplishments of others, seek their views, and help them. Research shows that this combats burnout. Third, take action: achieve small wins, invest in rewarding outside activities, redefine your responsibilities, and turn uninteresting tasks into games. Ask yourself how someone you admire would behave in your situation, and dress in a way that projects confidence. Last, reframe your thinking: Focus on the informal roles you enjoy at work, your job’s higher-order purpose, and how others benefit from your work. All these techniques will improve your mental health and increase the energy you bring to your job—even if it is not what you’d like it to be.

In virtually everyone’s career, there comes a time when motivation and interest vanish. The usual tasks feel tedious. It’s hard to muster the energy for new projects. Though we go through the motions of being good employees or managers, we’re not really “there.” We become ghosts or zombies: the working dead.

Robin Abrahams is a research associate at Harvard Business School.
BG Boris Groysberg is a professor of business administration in the Organizational Behavior unit at Harvard Business School and a faculty affiliate at the school’s Race, Gender & Equity Initiative. He is the coauthor, with Colleen Ammerman, of Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work (Harvard Business Review Press, 2021). bgroysberg

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Main article content, factors affecting performance of commercial building projects in lideta sub-city, addis ababa, maerege gebrehewot.

The purpose of this study is to examine the factors affecting the performance of commercial building projects in Lideta Sub-city. The study employed a causal research design and used a quantitative research approach. A survey was conducted by using 174 structured close ended questions which were distributed to 58 contractors, 58 consultants and 58 owners of building construction projects. Multiple regression was used to examine the causal relationship between factors that affect project performance and project performance indicators such as construction cost, time, quality and scope. The findings of the regression analysis showed that project cost management factors, project time management factors, project quality management factors, project scope management factors and project risk management factors positively and significantly affected performances of building construction projects. Thus, this study recommended that contractors, consultants and owners should give emphasis on addressing the correlates of project performances so as to increase the efficiency, effectiveness and quality of building construction projects at the Sub-city.

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