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The Graduate School of Business offers the following postgraduate degrees and diplomas . Also see the GSB Postgraduate Course Finder page.

Master of Business Administration (Executive programme)

Master of Business Administration (full time)

Master of Business Administration (modular)

Postgraduate Diploma in Development Finance (modular)

Postgraduate Diploma in Management Practice (modular)

Master of Commerce in Development Finance

Master of Management Specialising in International Management

Master of Philosophy specialising in Inclusive Innovation

Doctor of Philosophy specialising in Business Administration

Section of Marketing Studies

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  • Master’s degree in Marketing specialising in Consumer Neuroscience

PhD in Marketing

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The Marketing Section in the School of Management Studies offers a PhD (by thesis only) in either Business Science or Commerce. A doctoral degree is the highest academic qualification offered by the University of Cape Town, and admission to the programme is subject to meeting the following requirements and hold the following degrees:

  • Hold a Master of Business Science Degree in Marketing or a related field.
  • Master of Commerce obtained from this or any other approved tertiary institution with an average pass mark of 65% (Master's dissertation should be attached).
  • Relevant working experience will be an added advantage (current CV should be attached).
  • The doctoral degree indicates that the successful student can collect, arrange, and use existing knowledge and contribute to that knowledge.
  • 10-page research proposal.
  • PhD students must defend the proposed study using a known theoretical explanation in support of the research question.  
  • The applicant must demonstrate the necessary competencies in research methodology and practice required to complete an independent study research degree.
  • Demonstrate previous research capability by describing research performance and publication—briefly state skills in specialist data analysis. Explain access to large data sets or the ability to prepare datasets from secondary data. Describe expertise in collecting primary data.  Briefly mention expertise and competence in statistical data analysis or specialist qualitative techniques.
  • Explain your ability to fund your studies.

Duration for this degree: Typically between 3-4 years. For more information on the programme, please refer to the  Commerce Postgraduate Handbook . 

PhD Candidates Specialising in Consumer Neuroscience Marketing :

The Marketing Section in the School of Management Studies, in collaboration with Groote Schuur Hospital and Neural Sense (a Neuromarketing company), are seeking PhD candidates that are hard-working, innovative and interested in multidisciplinary research. The research study will be conducted using cutting edge consumer neuroscience methods. This will include neurophysiological research using brain monitoring and/or brain imaging technologies such as electroencephalography (EEG) and functional near-infrared spectroscopy (fNIRS). The study will focus on the brain's reward circuitry in relation to either negative advertising (in public health campaigns) or the effects that various forms of fake media/news or false advertisements may have on consumer decision-making processes. Your supervisory team will include experts in psychological, medical and consumer behaviour research. If you are interested in pursuing this challenging and pioneering field of research, please get in touch with the convenor of the PhD Program in the Marketing Section, Prof Deon Nel , for further assistance in this matter.

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VIDEO

  1. Information on the PhD specialising in Business Administration

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COMMENTS

  1. PHD

    The UCT GSB PHD in Business Administration is an internationally recognised and respected qualification. Join a community of UCT researchers.

  2. PHD

    STEP 1: START YOUR PRE-APPLICATION JOURNEY. STEP 2: SUBMIT YOUR GSB PRE-APPLICATION SUPERVISOR REQUEST FORM. STEP 3: SUBMIT YOUR APPLICATION TO …

  3. PhD Entrance Requirements

    Your proposed PHD research must align with your previous Master's dissertation. To ensure that this can be assessed as part of your application, you must upload a completed Master’s dissertation. Find out the entrance requirements needed …

  4. PhD programme & postdoc

    Students will graduate (after a minimum of 2-years consecutive registration) with a PhD specializing in Business Administration. This is an academic stream of doctoral study. The goals of the programme are to assist students in:

  5. Graduate School of Business: postgraduate

    Doctor of Philosophy specialising in Business Administration. The Graduate School of Business offers the following postgraduate degrees and diplomas. Also see the GSB …

  6. Business Administration, Ph.D.

    The University of Cape Town is Africa’s leading research institution and the PhD programme at the GSB is an essential component of this. Business Administration PhD candidates at …

  7. PhD In Finance

    The PhD in Finance programme is convened by Associate Professor Chun-Sung Huang. Do I qualify? A suitable degree at the Masters level. Acceptance of the programme is dependent on …

  8. Information on the PhD specialising in Business Administration

    A PhD in Business Administration from the UCT GSB will set you on your path. You will graduate with an internationally recognised and respected qualification and be able to …

  9. PhD in Marketing

    The Marketing Section in the School of Management Studies offers a PhD (by thesis only) in either Business Science or Commerce. Hold a Master of Business Science Degree in …