security services business plan pdf

Starting A Security Company Business Plan (PDF)

Starting a security company can be a highly profitable venture in today’s world, where the need for security is ever-increasing. This industry, characterized by its robust demand and attractive profit margins, offers a unique opportunity for entrepreneurs looking to establish a sustainable and financially rewarding business. The rising concerns over personal and corporate safety have fueled a surge in the demand for security services, making it an opportune time to enter this market. The security sector’s appeal lies in its wide-ranging services, from residential security to corporate safety measures, catering to a diverse clientele. This versatility not only broadens the potential customer base but also allows for considerable flexibility in tailoring services to specific market needs. With the right approach and understanding of the market, a security company can achieve significant profitability. This is bolstered by the industry’s inherent scalability, where businesses can start small and expand their offerings as they grow, maintaining healthy profit margins throughout. This article will outline how to start a security company business and the security company business plan (PDF, Word & Excel).

Market Research

Market research plays a pivotal role in the process of launching a security company business. It serves as the compass that guides entrepreneurs through the complex terrain of the security industry. Begin by analyzing the overall security industry. Look into various segments like residential, commercial, event security, and cybersecurity. Evaluate the size of these markets, growth trends, and the major players. Understanding where the industry is headed can help you spot opportunities and potential gaps in the market. Not all security companies are the same. Some focus on physical security guards, while others specialize in advanced technological solutions like surveillance systems or cybersecurity services. Your market research should help you identify a niche that aligns with your expertise and market needs. Whether it’s a specific sector like retail security or a type of service like risk assessment, finding your niche is key to standing out.

A critical part of market research is analyzing your competitors. Who are they? What services do they offer? What are their strengths and weaknesses? This analysis will help you understand your competitive advantage. Pay attention to their customer service, pricing strategies, technological adoption, and client feedback. Knowing what potential clients want and need is paramount. Conduct surveys, interviews, or focus groups with potential customers to gather insights. Look into what businesses or individuals in your target market are looking for in a security service, what they feel is lacking in current offerings, and what would make them choose a new provider. Every industry has its regulations, and security is no exception. Research the legal requirements for starting and operating a security company in your region. This includes licenses, certifications, and any specific laws that pertain to security operations. Budgeting and financial planning are indispensable components of market research. Accurate financial projections, encompassing startup costs, operational expenses, and revenue estimations, are key to securing funding and maintaining financial stability.

Location & Premises

Centrality in area covered and proximity to clients.

The things to consider here for a security company business depends on the nature of your services. Typically you will be deploying guards to certain spots e.g. commercial, industrial, or residential properties. This can be during the day, overnight, or both. The heart of a security company business is a command centre or centre of operations. This means its location must be central to the area you make deployments in. The thrust is to also be generally as close as possible to your deployments or areas you cover. This is of critical importance especially when rapid responses are needed.

Spacious Enough, Secure Enough And Accessible Enough

Consider a security company with a substantial fleet of vehicles – which should be the goal anyways. You would need adequate space for parking and easy access. You also need to consider that a security company’s centre of operations tends to be segmented. There is need for office space, locker room(s), briefing room, and an armory – at the very least. Regardless, the footprint of a command centre need not necessarily be that big. A potential target by organized crime gangs can be your command centre. Thus it is important to ensure the place is secure. If possible, make your centre of operations as inconspicuous as possible. It should also be easy to access and exit in case of rapid response situations. The costs of purchasing or leasing the premises should be included in your security company business plan.

Vehicles And Equipment

Transportation vehicles are required e.g. bicycles, motorbikes, and light motor vehicles. In some cases vehicles might need to be armored. Vehicles are required for patrolling and transporting valuable goods. There is some basic equipment needed for a security company business but it all boils down to the scale and sophistication of your operations. Examples of basic security company equipment are wireless communication devices (e.g. walkie-talkies), uniforms (or apparel), firearms, and defence equipment. Surveillance equipment such as CCTV cameras, drones, binoculars, and the like may be needed. Ancillaries such as baton sticks, hand cuffs, flashlights, and stun guns (or tasers) are needed. Office equipment and supplies are necessary for administrative procedures. The security company business plan should include the costs of purchasing the vehicles and equipment.

Products & Services

The services you can offer as a security company business depend on the type of clients you intend to serve.

Guard & Patrol

This is the easiest and most common security company service to provide. The approaches to this are many and can be tailored to suit client needs. You have residential security where there can be guards stationed somewhere and doing periodic sweeps. The same can also be done for industrial and commercial properties. This can be done overnight mostly or even any time of the day depending on the circumstances. This service is best accompanied by CCTV surveillance monitoring. This can be done from the depot or there can be a command post onsite.

Access Control

This is yet another common security company service. It takes on various forms but the core focus is security personnel controlling access to a property. For instance, guards can be stationed at entrances or inside places such as shopping outlets, banks, and government buildings. It is also common for areas or buildings with restricted access. Access control as a security company service can also be provided at important events. This service also morphs into crowd control where applicable.

Close Protection

This is also known as VIP protection. This entails providing security services for high profile people such as celebrities, politicians, and business moguls. It can also span to anyone who feels they need and can afford close protection. Close protection is a high stakes service but is highly profitable. The service can be provided as once-off or on a retainer basis.

Other Security Products And Services

Other security services that you can offer include Mobile Patrol, K9 security, Cash Handling and Armed Escort Services. The other security products that you can offer include Security Alarms, CCTV Systems, Access Control Systems, Gate Automation and Tracking Systems. Your security services business plan should outline all the products and services that you are going to offer.

Staff & Management

The model of personnel doubling up duties can be employed for a security company business. It is not always the case that everyone is in the field. This means a security guard can also perform administrative or secretarial duties. This goes a long way in keeping your human resources tight to minimize operating costs. You basically need the security guards and office or administrative staff to begin with. The salary costs of all your personell should be included in the security company business plan.

Budgeting and Financial Planning

Budgeting and financial planning form the cornerstone of a prosperous security company business. Irrespective of whether you’re embarking on a startup venture or seeking to expand an existing operation, meticulous financial management is a non-negotiable aspect of success. The process commences with estimating startup costs, meticulously accounting for licensing fees, equipment purchases, marketing expenses, legal and insurance fees, and office space rentals. A well-structured budget serves as a financial road map, facilitating secure funding acquisition and preempting unforeseen financial challenges. Moving forward, the realm of financial planning encompasses a meticulous assessment of operational expenses. Anticipating costs related to employee salaries, insurance premiums, utility bills, vehicle maintenance, and other overheads is vital for financial stability. Accurate revenue projections, based on a thorough understanding of pricing strategies, target market size, and competitive positioning within the security industry, further fortify the financial planning process. These projections provide guidance for budgeting efforts and the establishment of realistic financial objectives.

Cash flow management is equally vital, ensuring that your security company maintains sufficient working capital to cover daily expenses, compensate employees, and seize growth opportunities. Additionally, comprehensive financial planning incorporates contingency measures for unexpected events, a crucial component for safeguarding business operations in the face of unforeseen challenges. When seeking expansion or diversification, the financial plan becomes a strategic tool for evaluating investment opportunities and assessing the sustainability and profitability of growth initiatives. Moreover, tax planning strategies, devised in consultation with tax professionals, can optimize deductions and credits, ultimately enhancing your company’s financial well-being. Periodic reviews and adjustments of the financial plan ensure alignment with evolving market conditions and business objectives, securing the financial health of your security company for the long term.

Marketing Strategies

Marketing Strategies are the backbone of a thriving security company business. In an industry as competitive as security services, it’s vital to employ a diverse range of strategies to attract and retain clients while establishing a robust brand presence. First and foremost, building a compelling online presence through a professional website and employing digital marketing techniques, such as SEO and social media engagement, is imperative. This not only enhances your visibility but also allows you to connect with potential clients and share your expertise. Content marketing is equally crucial, as it positions you as an industry authority. Regularly producing informative blog posts, articles, videos, and infographics related to security topics not only educates your audience but also boosts your website’s SEO and strengthens your brand.

In addition to these digital marketing strategies, don’t underestimate the power of offline tactics like flyers, billboards, and physically approaching potential customers. Flyers can be distributed strategically in local neighborhoods or at community events to raise awareness of your security services. Billboards strategically placed in high-traffic areas can grab the attention of passersby and serve as a constant reminder of your presence. Physically approaching potential customers through door-to-door outreach or participation in local safety workshops and seminars allows for a personal connection and helps build trust within your community. Networking and forming strategic partnerships within the security industry can open doors to collaborative opportunities, such as bundled services or referrals, enhancing your reach. Leveraging customer testimonials and case studies builds trust by showcasing your track record of success. Implementing a referral program encourages satisfied clients to bring in new business. By combining these traditional marketing methods with digital strategies, your security company can create a well-rounded marketing approach that reaches a wider and more diverse audience.

Identifying and catering to potential customers is pivotal for the success of your security company business, as different client segments have distinct security needs. Residential clients, including homeowners and renters, seek services like alarm system installation and home monitoring to protect their families and properties. Meanwhile, commercial businesses, spanning small enterprises to large corporations, require comprehensive security solutions such as access control systems, surveillance, and alarm monitoring to safeguard their premises, assets, and employees. Retail stores also constitute a significant market, seeking services like surveillance systems and loss prevention to address security challenges related to theft prevention and employee safety.

Corporate offices and educational institutions prioritize security as well, with demands for advanced solutions like access control, biometric systems, and security consulting services. Healthcare facilities, including hospitals and clinics, rely on security services encompassing access control, video monitoring, and security personnel to ensure the safety of patients, staff, and sensitive medical information. Financial institutions, including banks, require stringent security measures to protect assets and customer data, necessitating services such as bank security consulting, alarm systems, and security personnel. Government agencies, with their unique security needs, require specialized services that cater to public facility protection and sensitive data security, ensuring compliance with security regulations.

Industrial and manufacturing facilities seek security solutions like access control, surveillance, and security assessments to protect their equipment, facilities, and intellectual property. Event management companies may require security personnel for crowd control, access management, and emergency response during large gatherings, concerts, or festivals. Construction sites also need security services to prevent theft and vandalism, which may include surveillance, on-site security guards, and access control. Property management companies overseeing apartment complexes, gated communities, or commercial buildings often seek security services to ensure the safety of residents and tenants. By understanding and addressing the diverse needs of these potential customer segments, your security company can effectively tailor its services, attracting and retaining clients in a competitive industry while building strong relationships across various sectors.

Keys To Profitability

Unlocking profitability in the security company business requires a multifaceted approach that integrates several key strategies and considerations. First and foremost, effective cost management is crucial to minimize unnecessary expenditures without compromising the quality of our services. This involves optimizing staffing levels, negotiating favorable supplier contracts, and leveraging technology for efficiency gains. Additionally, pricing strategies must strike a balance between competitiveness and profitability, reflecting the value provided while ensuring healthy profit margins. Maintaining strong client relationships through exceptional service and loyalty programs is another pivotal factor. Customer retention is not only cost-effective but also contributes significantly to long-term profitability. Diversifying our service offerings and exploring opportunities for complementary services can open up additional revenue streams.

Efficient marketing and lead generation strategies, tailored to target ideal clients, must be consistently assessed for effectiveness to allocate resources wisely. Furthermore, investing in employee training and development is crucial, as skilled and motivated staff enhance service quality and efficiency. Embracing technology solutions that improve security operations and client experiences is also essential. Rigorous quality control measures, combined with a culture of continuous improvement, ensure consistent service delivery and client satisfaction. Efficient cash flow management safeguards financial stability, while market expansion into underserved areas or niche segments can lead to new revenue streams. Legal and regulatory compliance is imperative to avoid costly penalties or reputational damage.

Pre-Written Security Company Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the security services business, we encourage you to purchase our well-researched and comprehensive security services business plan. We introduced the business plans after discovering that many were venturing into the security business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global security business plan will make it easier for you to launch and run your security company business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a security company business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the security business.

Uses of the Security Services Business Plan (PDF, Word And Excel)

The security company business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your security company business
• As a security company business proposal
• Assessing profitability of the security company business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Security Company Business Plan (PDF, Word And Excel)

The business plan for security company includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the security company business fail, so that you can avoid their mistakes
• Ways to raise capital to start your security company business

The security company business plan package consists of 4 files

• Security Company Business Plan – PDF file (Comprehensive Version – 72 Pages)
• Security Company Business Plan – Editable Word File (Comprehensive Version – 72 Pages)
• Security Company Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 42 pages)
• Security Company Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Security Company Business Plan (PDF)

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Get the Security Company Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your security company business! Check out our collection of business plans  , and more business ideas .

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Security Company Business Plan Template

Written by Dave Lavinsky

Security Company Business Plan

You’ve come to the right place to create your Security Company business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Security Companies.

Below is a template to help you create each section of your Security Company business plan.

Executive Summary

Business overview.

KB Security is a new security company located in San Antonio, Texas. KB Security provides security professionals to local establishments that need protection for their business or assets. We train our professionals for numerous situations so they are prepared for any security job. This includes anything from theft prevention to handling crisis situations. Whatever our clients’ concerns are, they can rest assured that they have hired the best security professionals in the San Antonio area.

KB Security is founded by Keith Baldwin, who has been a security professional for ten years. He has worked both as a professional security guard and as a certified trainer. In addition to his experience, he also holds an MBA. Keith’s combination of experience and education have given him the knowledge and skills to run a successful security company.

Product Offering

KB Security provides security professionals that can help businesses with all their security and surveillance needs. These can include but are not limited to:

• Protecting individuals
• Guarding property
• Preventing theft
• Helping with crisis situations

Businesses can sign up with one of our flexible contract programs when hiring our security services. We also offer a discounted trial period for those who are considering a long-term contract and want to test out our services before signing.

Customer Focus

KB Security will target local businesses, government organizations, and individuals located in San Antonio who need to hire security professionals. We expect most of our clients to be retail establishments who need help with theft prevention and guarding property and assets.

Management Team

KB Security is founded by Keith Baldwin, who has been a security professional for ten years. He has worked both as a professional security guard and as a certified trainer and received an MBA from the University of Texas. Keith’s education and experience has given him all the essential skills to run his dream security company. However, he will also hire other administrative staff to help him with the essential day-to-day functions.

Success Factors

KB Security will be able to achieve success by offering the following competitive advantages:

• Expert Security Professionals: KB Security only hires the best security professionals that have extensive training in security protocols.
• Location: KB Security is in a prime location, giving us quick and easy access to prime commercial districts. This is ideal especially when hired to handle crisis situations or alarm response.
• Affordable Pricing: The services offered by KB Security are similar in quality to its most premium-positioned competitors but are offered at a more affordable price.
• Management: Our management team has years of security and business experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.

Financial Highlights

KB Security is seeking a total funding of $300,000 of debt capital to open its office. The funding will be dedicated towards securing the office space and the office build-out. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Office design/build: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing & advertising: $50,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for KB Security.

Company Overview

Who is kb security.

  KB Security is founded by Keith Baldwin, who has been a security professional for ten years. He has worked both as a professional security guard and as a certified trainer. In addition to his experience, he also holds an MBA. Keith’s combination of experience and education have given him the knowledge and skills to run a successful security company.

KB Security’s History

After surveying the local customer base, and finding a potential office location, Keith Baldwin incorporated KB Security as an S-Corporation on May 1st, 2023.

Currently, the business is being run out of Keith’s home office, but once the lease on KB Security’s location is finalized, all operations will be run from there.

Since incorporation, KB Security has achieved the following milestones:

• Found a commercial space and signed a Letter of Intent to lease it
• Developed the company’s name, logo, social media accounts, and website
• Began networking with some of the area’s largest companies to understand their security needs
• Began recruiting key employees

KB Security’s Services

Businesses can sign up with one of our flexible contract programs when hiring our security services. We also offer a discounted trial period for those who are considering a long-term contract and want to test out our services before signing.  

Industry Analysis

With increasing illegal events, terrorism, and fraudulent activities happening all around the world, the demand for professional security is greater than ever. Every establishment needs some form of security, whether it be in the form of security professionals or in the form of cybersecurity. As the world continues to navigate its violent challenges, security professionals will be needed to protect important assets and respond to crisis situations.

The security industry has transformed substantially to meet this demand. In addition to hiring security professionals, many businesses also invest in security tech such as cameras, motion sensors, and software. Security companies that offer a mix of security personnel and technology can provide their clients extensive and tight-knit security options that puts their clients’ minds at ease.

According to research, the security industry is expected to grow at a compound annual growth rate of 8% over the next 10 years. This is substantial growth, which shows just how essential the industry will be in the coming decade. Businesses like KB Security will continue to be in high demand and very profitable.

Customer Analysis

Demographic profile of target market.

The demographics for San Antonio, Texas are as follows:

Customer Segmentation

We will primarily target the following customer segments:

• Individuals
• Local businesses
• Government organizations

Competitive Analysis

Direct and indirect competitors.

KB Security will face competition from other companies with similar business profiles. A description of each competitor company is below.

Sky High Security

Sky High Security is a security company that was established in 2002. It provides a large team of security professionals specifically trained to protect high-value assets, such as museum collections and expensive jewelry. Their services include providing in-person officers as well as high-tech surveillance equipment.

Prime Security

Founded in 2003, Prime Security is the best security company in town for those looking for guard and patrol services. Prime Security aims to protect establishments and offer patrols to deter any unwanted visitors. The company has been highly successful and is the largest security company in the region.

First Responders Security

First Responders Security is the most popular security company for those who have more complex security concerns. They offer a wide range of services, including alarm response, theft prevention, and patrolling. Instead of hiring several companies to do several jobs, companies can depend on First Responders Security to manage all of their security concerns.

Competitive Advantage

KB Security will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

KB Security will offer the unique value proposition to its clientele:

• Professional security services
• Flexible contracts and a trial period
• Great security services at moderate rates
• Excellent customer service

Promotions Strategy

The promotions strategy for KB Security is as follows:

KB Security understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase in effectiveness after the business has already been established.

Social Media

KB Security will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

KB Security will invest heavily in developing a professional website that displays all of the features and benefits of KB Security. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Direct Mail

KB Security will blanket businesses with direct mail pieces. These pieces will provide general information on KB Security, offer discounts, and/or provide other incentives for companies to use our services.

KB Security’s pricing will be on par with competitors so clients feel they receive great value when hiring our security services.

Operations Plan

The following will be the operations plan for KB Security.

Operation Functions:

• KB Security will be owned and operated by Keith Baldwin. Keith will oversee the general operations of the company.
• Keith is joined by Jeffrey Liebowitz, who will oversee all financial and accounting aspects of the business, such as accounts payable and receivable, payroll, budgeting, forecasting, and cash flow analysis. Jeffrey will also manage all tax obligations and licensing for KB Security.
• Keith is also joined by Felicia Monroe, who will oversee all marketing and communications for the business. She will handle all in-client calls, appointments, networking, and follow-up. She will manage all advertising aspects with flyers, emails, social media, and the SEO process.
• Keith will hire an Administrative Assistant to help him with general administrative and operations tasks.
• Keith will also hire an extensive staff of security professionals that will help his clients with their security needs. He will also provide these professionals with training as necessary.

Milestones:

KB Security will have the following milestones completed in the next six months.

• 8/1/202X – Finalize contract to lease office space.
• 9/1/202X – Begin build-out and design of staffing agency office.
• 10/1/202X – Begin social media and website advertising campaign.
• 11/1/202X – Attend large industry networking events.
• 12/1/202X – Hire key employees.
• 1/1/202X – Grand opening of KB Security.

Financial Plan

Key revenue & costs.

KB Security’s revenues will come primarily from charging clients for its security services. Depending on the contract in place, KB Security may charge an hourly fee per professional working for the client or a flat fee per month.

The office lease, equipment, supplies, and labor expenses will be the key cost drivers of KB Security. Ongoing marketing expenditures are also notable cost drivers for KB Security, especially in the first few years as the company establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5: 110
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, security company business plan faqs, what is a security company business plan.

A security company business plan is a plan to start and/or grow your security company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Security Company business plan using our Security Company Business Plan Template here .

What are the Main Types of Security Company Businesses?

There are a number of different kinds of security company businesses , some examples include: Crisis management, Security guards, Surveillance company, and Security patrol.

How Do You Get Funding for Your Security Company Business Plan?

Security Companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Security Company Business?

Starting a security company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Security Company Business Plan - The first step in starting a business is to create a detailed security company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your security company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your security company business is in compliance with local laws.

3. Register Your Security Company Business - Once you have chosen a legal structure, the next step is to register your security company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your security company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Security Company Equipment & Supplies - In order to start your security company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your security company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful security company :

• How to Start a Security Company

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Private Security Company Business Plan Template

MAR.20, 2017

Do you want to start a Private Security business plan?

Security is one of the biggest concerns in the world right now. It has always been important to keep not only valuable items but also information secure and out of the wrong hands. Therefore, there is a significant need for investment in the business plan related to private security firms. 

Developing a business plan for a security company involves much more than coming up with a cool slogan. Much like a window cleaning business plan , you will need to learn how to write a business plan for a security company. 

Here, we are presenting the business plan for Diamond Phase, a private security firm. You can use this business plan to develop a plan for your own business. So, whatever the scale of your business, this template can act as a great help to design a successful business model.

Executive Summary

2.1 about the business .

Diamond Phase will be a security firm started by Jacque Hail. The firm will provide help with business planning process for security systems in different residential and commercial sectors. The company will offer a wide range of services, from securing full-fledged security systems for whole buildings to offering small-scale security services for a particular office or space. 

2.2 Management of Private Security Firm

Business plans for security companies need to be very thorough as they provide a very important service. The business needs to be well-managed to ensure proper functioning after the launch. This can be achieved through a security company business plan template like the one given here. 

You can also refer to professional business plan services to get an operational plan developed. If you possess some experience and you want to develop your plan on your own, you may take guidance from this security guard company business plan. 

2.3 Customers of Private Security Firm

The customers of Diamond Phase will belong to different scales of operations. As such, our customers for a basic business plan security are as follows:

• Residential Community
• Small/ Large Businesses
• Jewelry Stores
• Highly Sensitive Areas

2.4 Business Target

The target of Diamond Phase is to establish itself as a major player in the private security business in Portland. We want to be known as the most efficient security solution in Portland within two years of the launch. 

Furthermore, the financial targets we want to achieve within five years of operation are as follows:

Company Summary

3.1 company owner.

The owner of the company will be Jacque Hail. Jacque worked as a security manager in a top security firm for two years. Before this, he attained his education in computer forensics and networks. He realized that he could utilize his experience and education to start a new security firm of its kind. And thus, Diamond Phase was ideated. 

3.2 History of Diamond Phase

While working as a security manager, Jacque saw that a lot of his clients required not only physical security measures but also computer network safety. Considering the rapid increase in the penetration of technology in every sector of the market, Jacque decided to present a business model that improved upon existing physical and computer security businesses. 

3.3 How the Private Security company will be started

Step1: Ideate the Business

The first part of any security business plan sample is the description of the company that you are trying to start. Nothing happens without an idea. Therefore, Jacques decided to build on his dream and create a concrete idea for his business plan of a security company.  

Step2: Research and Analysis

The next step to starting a business is to look into your market. This will help you filter out your major competitors and entry points in the market which can help you get ahead in the competition. As part of this security company business plan pdf, Jacque did comprehensive research about the security industry to identify his competitors. 

Step3: Register the Business  

Once Jacque knew that his business idea was viable, he looked into as many security company business plan examples as he could to learn the process of registration. He not only registered the company name to the state but also registered the space for a main office in the Portland commercial center.

Step4: Go Online

One of the best ways to advertise a business is through online ads and social media. Therefore, Jacque decided to hire a sales team with a social media sub-team to help with advertisement and the online existence of the company. 

Step5: Know Your Finances

Another important part of any business plan, even a plumbing company business plan, is the financial planning of its operations. To manage this, Diamond Phase will have a financial plan developed by a business consultancy firm.

The services of a business are its basis and the reason it exists. Before you start writing business plan for a security service company, you need to be very clear about the types of services you will be offering. This will not only help you to properly write a business plan for a private security company but also guide you throughout the operational years of your business. 

To write a private security business plan for his company, Jacques decided to lean back on his market research. It is because he knew that each sample business plan for security services decides its services according to market needs. From this research, he decided upon a list of services to include in this template to learn how to start a security company pdf. 

The general services for a private security firm are listed below. Some of these are identical to those mentioned in the locksmith business plan .

• Security Guards

The biggest service offered by Diamond Phase will be to provide teams of security guards for the maintenance of a manual security system in a commercial or residential area. The number and requirements of these guards will be agreed upon by the company and its clients. The guards will be hired and trained by the company and will work on a contract basis for our customers. 

• Automated Setups

Many places don’t require huge teams dedicated to security. For instance, security concerns in residential areas and homes can be handled by automated systems with just one physical team on site. To promote the efficient use of resources, Diamond Phase will provide state-of-the-art automated security systems to its customers. 

Not only will the company provide trained security personnel, but it will also provide training for the guards hired by our customers. The customers can hire us to provide regular sessions for proper training of their staff in electronic as well as manual security niche. 

• Network Security

As part of its hybrid business model, Diamond Phase will offer not only physical and automated security but also network security and maintenance personnel if needed by its data-sensitive clients.

Marketing Analysis of Private Security Company

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A security guard business proposal needs to contain everything from the preliminary idea of the business to the basic viability guarantees of the business. To establish a security business star up , you will need a comprehensive security systems business plan that contains all the details to make the business viable for existence. 

For his business plan for a security company , Jacque used his market research to build a strong case for starting Diamond Phase. If you want to learn how to start a private security company from scratch, you can follow this business plan for a security company pdf. You can also learn the basic idea from other plans, such as a dog training business plan .

Here, we will present the marketing analysis and details for Diamond Phase, through which you can learn how to open up a security company that can succeed. 

5.1 Market Trends

According to Statista, the private security industry in the US already has a market share of $32 billion, which is a $1 billion increase from 2019. The market is consistently growing with an increase in valuable projects, businesses, and residential areas. Therefore, this is the prime time to learn how to start a security agency as it will help the new business become a part of the growth spurt. 

5.2 Marketing Segmentation

The customers targeted by Diamond Phase are as follows:

5.2.1 Residential Community

The main customers of our company will be residential areas that require not only an automated security system in each home but also centralized security teams in place to deal with a breach. We expect to gain about 60% of our customer base from this domain. 

5.2.2 Small/ Large Businesses

We will also provide automated systems, network security services, and small batches of guards to small and large businesses. Mostly, these businesses will require a few guards and a basic automatic security system linked to the police. 

5.2.3 Jewelry Stores

Our company will also serve Jewelry stores that require a state-of-the-art automatic security system as well as an equipped security team that can respond in a short time. 

5.2.4 Highly Sensitive Areas

Lastly, Diamond Phase is aware that there are warehouses and hidden locations that often need security. We expect to come into business contracts with large companies.

5.3 Business Target

• Establish ourselves as an efficient and versatile one-stop solution in the market.
• To attain a customer satisfaction score of 98% within the first 6 months.
• To slowly expand our client base to include multinational corporations.

5.4 Product Pricing

The prices of our products will be competitive with the market baselines. We will offer a wide range of services to choose from so that our clients don’t have to look towards any other firm for full-coverage security solutions.

Setting up a security firm can be tough from a market standpoint. Most places already have trusted firms that they use for security systems. So, it can be hard starting a private security company in such an environment. To deal with these hardships, Jacque decided to come up with competitive advantages from the very beginning. His compelling sales strategy and competitive advantages are given in this business plan of a security company.

So, just as a dog daycare business plan can help a dog daycare business prosper, a business plan targeted at a security firm can help it succeed as well. Therefore, if you want to learn how to start a private security firm, you can go through the plan developed by Jacque for Diamond Phase. 

6.1 Competitive Analysis

• We have a versatile business that offers security in 3 dimensions: manual, automatic, and communication network.
• Our customers can get one-stop solutions at our company, eliminating the need for multiple security systems.
• We have systems in place for training clients’ own employees and guards.

6.2 Sales Strategy

• We will offer comprehensive security packages based on a client’s needs.
• The services of our security analyst to design the security system will be free for clients.
• We will offer a money-back guarantee in case of any issues within the first year.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

When learning how to open up a security company, you need to go into details such as which type of workforce can help you maintain and run the business. Every private security company business plan contains these details.

The employees Jacque decided to hire for Diamond Phase are listed below in this business plan for a security company pdf. 

7.1 Company Staff

• 1 Co-Manager to help in overall operations
• 20 Trained Guards
• 2 Sales Executives to promote sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

If you are new to the security domain, you may be wondering what you need to start a security company. The truth is, there are a lot of components that make a business plan security company successful. One of the essential components is the financial planning of the business. 

Financial planning can include details ranging from how much it costs to start a security company to the rates for your services. For the financial planning of the Diamond Phase, Jacque dived deep into the profit vs. cost analysis of services to ensure the sustainable working of the business.

The financial plan for the Diamond Phase with all its details is demonstrated below for a better understanding.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

• How do I write a business proposal for a security company?

You can learn how to write a business proposal for a security company through the example of a business plan for a security company given above. 

• How do you write an executive summary for a security company?

An executive summary is an important part of all security company business plans. To write one, you can look into the security company business plan template given above. 

• What are the goals of a security company?

The goals of a security company are dependent on many factors such as location, owner’s expectation, target market, investment, etc., all of which are demonstrated in the business plan for a security company.

Download sample a business plan for a security company pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Private Security Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Security Industry » Private Security Company

Are you about starting a private security agency ? If YES, here is a complete sample private security company business plan template & feasibility report you can use for FREE .

The security industry is an integral part of our world- especially in periods such as this when crime and terrorism has been taken to an all – time high. As a matter of fact, The united states and of course all the countries of the world spend fortunes annually on security; the budget for security is always on the increase every New Year because people that perpetuate crimes and terror are becoming sophisticated as the year goes by.

Basically, a private security company is any company that provides both armed and unarmed security related services and expertise to both private clients and public clients at an agreed fee.

According to the United States of Bureau of Labor Statistics, a private security company is a company that engages in services like providing security guards (bodyguard, guard dog, parking security and security guard services) and patrol services et al.

The average private security outfit can go as far as providing advanced special operations services for special clients when they make demand of it.

For instance; it is the duty of security companies to provide security related services such as the prevention of unauthorized activity or entry in a specified perimeter, traffic regulation, access control, and fire and theft prevention and detection et al.

These services can be largely described as the protection of personnel and/or assets.  Private security outfits can also offer security related services such as roving patrol, bodyguard, and guard dog services et al.

A Sample Private Security Company Business Plan Template

1. industry overview.

It is obvious that the private security industry is indeed a fast growing industry, at present there are about 2 million full-time security workers in the United States of America and this number is expected to grow by an estimate of 21 percent by 2022.

The worldwide private security services industry was approximately 96 billion U.S. dollars in size way back 2013 and statistics has it that the largest share of this market was held by Europe at almost 30 percent,  then followed by Asia (with the exception of Japan) and North America.

The income of the private security services industry was set to reach an estimate of about 25 billion U.S. dollars in the United States in 2014. Security alarm services alone in the United States of America generated whooping sum of 17 billion U.S. dollars per year between 2008 and 2014.

It is on record that in 2013, the money generated by the global security technology and related services market rose just over 67 billion U.S. dollars and was projected to reach an estimate of about 86 billion by the year 2016. Statistics also has it that the global spending on ICT related security services was set to reach approximately 50 billion U.S. dollars in 2015.

Without doubt, the private security industry is indeed a large industry which is why some of the leading private security companies worldwide such as UK-based G4S, Sweden-based Securitas AB and U.S.-based ADT Corporation – in 2013 could boast of generating 12.08 billion, 10.12 billion and 3.31 billion U.S. dollars respectively in just a calendar year.

Whereas in the United States of America, the fastest-growing private security company in 2013 was Innovative Surveillance Solutions with a three-year combined revenue growth of about 5,605 percent.

It is on record that of the 15 fastest-growing private security companies, Datto (A Connecticut-based Company specializes in hardware-based backup, disaster recovery and business continuity services) generated the most revenue that year with 48.9 million U.S. dollars.

Statistics also has it that in 2010, the revenue of security services in the United States of America is estimated to be at about 25.2 billion U.S. dollars.

Without mincing words, the private security industry is one industry that is growing despite the point that the government of various countries are not relenting when it comes to providing security for her citizens. One thing is certain, the private security industry is an evolving one and new technology and approaches are being employed when it comes to delivering standard and safer security services.

The industry can’t be said to be oversaturated simply because there are different areas (niches) a private security company can specialize in and if you are good with what you do, then you won’t struggle much to continue to attract clients both nationally and internationally.

The factors and incentives that encourage entrepreneurs to venture into the private security industry are the ability to get good returns on your investment with minimal risks. For example, when you secure a contract to provide security for an event or an organization, the norm is that you will be financially mobilized before executing the contract.

People also get encouraged to go into starting their own private security companies because on the average it is cost effective to manage the business / workforce. It is the practice for private security outfits to recruit and trained security guards, bodyguards and security dogs et al when only when they have a security contract to execute which is why they don’t usually maintain a large workforce.

2. Executive Summary

Stevenson & Gabby® Security Solutions is a first – class and licensed private security company that will be based in Carson City – Nevada. We have been able to secure all the required security clearance to and office facility to run a private security company in the United States.

We are aware that to run a standard private security outfit can be demanding which is why we are well trained and equipped to perform excellently well. Stevenson & Gabby® Security Solutions is a client-focused and result driven private security outfit that provides broad-based security services at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a standard and professional security services such as the prevention of unauthorized activity or entry in a specified perimeter, traffic regulation, access control, and fire and theft prevention and detection, security advisory and consultancy services, roving patrol, bodyguard, and guard dog services et alto all our individual clients, and corporate clients at local, state, national, and international level.

We will ensure that we work hard to meet and surpass our clients’ expectations whenever they contract their security concerns to our organization.

At Stevenson & Gabby® Security Solutions, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in a wide variety of private security services.

Stevenson & Gabby® Security Solutions will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position Stevenson & Gabby® Security Solutions to become one of the leading brands in the private security services industry in the whole of Nevada, and also to be amongst the top 20 private security outfits in the United States of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Carson City – Nevada is the right place to launch our private security business before spreading to other parts of the United States.

Stevenson & Gabby® Security Solutions is private – partnership business that is owned by Stevenson Murray and his friend and business partner Gabby Larry – White. The organization will be managed by both of them.  Mr. Stevenson Murray and Gabby Larry – White graduated from both The University of California – Berkley (First Degree), and University of Harvard (MBA).

Stevenson Murray is a Certified Security Project Manager (CSPM), Cisco Certified Security Professional (CCSP), Certified Security Compliance Specialist (CSCS), and Certified Information System Security Professional (CISSP), while Gabby Larry – White is certified Industrial Security Professional Certification (ISP®) and Global Industrial Cyber Security Professional (GICSP). They have combined hands on experience to help build Stevenson & Gabby® Security Solutions.

3. Our Products and Services

Stevenson & Gabby® Security Solutions is going to offer varieties of services within the scope of private security services industry in the United States of America. Our intention of starting our private security outfit is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition.

Our business offering are listed below;

• Prevention of unauthorized activity or entry in a specified perimeter
• Traffic regulation services
• Access control services
• Fire and theft prevention and detection services
• Security advisory and consultancy services
• Roving patrol services
• Bodyguard, and guard dog services

4. Our Mission and Vision Statement

• Our vision is to build a private security company brand that will become the number one choice for both individual clients and corporate clients in the whole of Carson City – Nevada.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional and trusted private security services that assist individuals, businesses and non-profit organizations.
• We are to position the business to become the leading brand in the private security services industry in the whole of Nevada, and also to be amongst the top 20 private security outfits in the United States of America within the first 10 years of operations.

Our Business Structure

Stevenson & Gabby® Security Solutions is a standard private security services outfit that intends to start small in Carson City – Nevada, but looks to grow big in order to compete favorably with leading private security services outfits both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hiring the best hands within our area of operations.

At Stevenson & Gabby® Security Solutions, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer

Chief Security Officer / Manager

Security Consultant

Admin and HR Manager

Marketing and Sales Executive

• Customer Services Executive
• Security Guards

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Manages the overall activities of security staff members and equipment
• Achieves maximum profitability and over-all success by controlling costs and quality of service.
• Completes weekly schedules. Schedule employees as necessary to ensure adequate and consistent levels of security service.
• Supervises weekly schedules. Schedule staff as necessary to ensure adequate and consistent levels of service
• Responsible for security control policies and completion of necessary forms.
• Co-ordinates the general execution of security services as requested by clients.
• Summit security reports on a regular basis to the management of the organization and give professional advice as at when due.
• Responsible for interviewing and hiring security guards, vendors, selecting and ordering materials, negotiating rates, coordinating the sequence of events as it relates to security services
• Plans, designs and produces security solutions (software and hardware et al) while managing all project delivery elements within time limits
• Liaises with clients to identify their security needs and to ensure customer satisfaction
• Conducts market research, gather information and negotiate contracts prior to closing any deals
• Provides security feedback and periodic reports to stakeholders
• Proposes ideas to improve provided security services
• Ensures compliance with insurance, legal, health and safety obligations
• Specifies staff requirements and coordinate their activities
• Cooperates with marketing and PR to promote and publicize safety concerns
• Proactively handle any arising issues and troubleshoot any emerging problems on the event day
• Conducts pre- and post – security evaluations and report on outcomes
• Research market, identifies security services opportunities and generate interest
• Offers security advisory and consultancy services to clients
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Security Guards:

• Responsible for prevention of unauthorized activity or entry in a specified perimeter
• Handle traffic regulation services
• In charge of access control services
• Responsible for fire and theft prevention and detection services
• Part of the roving patrol services team
• Offer bodyguard , and guard dog services

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard private security services business, we were able to engage some of the finest business consultants in Carson City – Nevada to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard private security outfit

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Carson City – Nevada. Here is a of what we got from the critically conducted SWOT Analysis Stevenson & Gabby® Security Solutions;

Aside from the reality that all our private security company is of world – class standard and the business is well positioned and well – equipped to meet the 21 st century demand of both high profile corporate and individual clients, we have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details as regard security concerns. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

As a new private security outfit, it might take some time for our organization to break into the market and gain acceptance in the already saturated private security services industry; that is perhaps our major weakness.

• Opportunities:

The opportunities in the private security services industry is massive considering the number of corporate clients and individual clients who can’t afford to leave the security of the properties and lives to government security agencies. As a standard and world – class private security outfit, we are ready to take advantage of any opportunity that comes our way.

Some of the threats that we may likely face as a private security outfit operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing cum spending power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The security industry is one of the industries that is highly regulated so as to prevent costly security breaches that endanger the security of a country. So if you are looking towards starting a private security company, then you should acquire international security certifications; it will give you edge amongst your competitors.

The truth is that, the more relevant security certifications that you and your team have, the easier it is for you to convince people to patronize your services. Although if you are able to build a successful security company brand, you can pitch your business in any part of the world and still make success out of the business especially if you run a security consultancy and advisory business.

But if you are just starting out; especially if you are a newbie in the security industry, it is important that you locate your business in an area with healthy business activities.

As a matter of fact, social media has now become one of the most important tools private security outfits leverage on to disseminate information about their security concerns, solicit feedback, and create year-round engagement with their target audience.

Furthermore, new software apps and emerging technology have made it easier for private security outfits to gather all the needed data and information that will help them plan and project for the future.

8. Our Target Market

Although Stevenson & Gabby® Security Solutions will initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to be able to compete with the leading private security companies in the United States.

As a standard and well – equipped private security company, Stevenson & Gabby® Security Solutions offers a wide range of private security services hence we are well trained and equipped to services a wide range of clientele base. Our target market cuts across people of different class and people from all walks of life, local and international organizations as well.

We are coming into the industry with a business concept that will enable us work with the highly placed people and companies in the country and at the same with the lowly placed people and smaller businesses. Below is a list of the people and organizations that we have specifically design our products and services for;

• Blue Chips Companies
• Corporate Organizations
• Religious Organizations
• Political Parties / Politicians
• Households / Families
• Estates and Communities
• Celebrities
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Sport Organizations
• Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a private security company requires more than, your expertise, knowing how to deliver standard security contracts but also how to network with key people that matters; decision makers that can decide who a security contract is giving to and all that.

No doubt there are loads of big time investors such as Halliburton et al that have a stake in the private security industry, but one thing is certain, there is room big enough to accommodate both the big private security companies and the small private security companies.

What smaller private security companies need to do to survive in the industry is to concentrate on providing security services to households, event planners, estates, communities, schools, hospitals and hotels et al before bidding for big security contracts from corporations and government agencies.

Stevenson & Gabby® Security Solutions might be a new entrant into the private security services industry in the United States of America, but the management staffs and owners of the business are considered gurus. They are people who are core professionals and licensed and highly qualified private security experts in the United States.

We are a world – class and standard private security business that is well positioned and well – equipped to meet the 21 st century security demand of both high profile corporate and individual clients. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best within our category (startups private security services companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Stevenson & Gabby® Security Solutions is established with the aim of maximizing profits in the private security services industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.

Stevenson & Gabby® Security Solutions will generate income by offering the following private security services for individuals and for corporate organizations;

10. Sales Forecast

One thing is certain, there would always be corporate clients and individual clients who may not be able to afford to leave the security of the properties and lives to government security agencies. As a standard and world – class private security outfit, we are ready to take advantage of any opportunity that comes our way.

We are well positioned to take on the available market in Carson City – Nevada and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Carson City to other cities in Nevada and other states in the U.S.

We have been able to critically examine the private security services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Carson City – Nevada.

Below are the sales projection for Stevenson & Gabby® Security Solutions, it is based on the location of our business and the wide range of private security services that we will be offering;

• First Fiscal Year-: $350,000
• Second Fiscal Year-: $750,000
• Third Fiscal Year-: $1.25 Million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst private security services companies in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing concerns.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speaks for us in the market place; we want to build a standard private security services business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our private security services company to become one of the top 20 private security services companies in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the Carson City – Nevada but also in other cities in the United States of America.

Stevenson & Gabby® Security Solutions is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to corporate organizations, religious organizations, schools, households and key stake holders in Lincoln and other cities in Carson City – Nevada
• Promptness in bidding for private security services contracts from the government and other cooperate organizations
• Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality private security services to them
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the private security services industry by storm which is why we have made provisions for effective publicity and advertisement of our private security services outfit. Below are the platforms we intend to leverage on to promote and advertise Stevenson & Gabby® Security Solutions;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Carson City – Nevada
• Engage in road show from time to time in target neighborhoods
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

Just like in services and consulting business, hourly billing for private security services is also a long – time tradition in the industry.  However, for some types of contracts or clients flat fees make more sense because they allow clients to better predict the overall service charges.

As a result of this, Stevenson & Gabby® Security Solutions charge our clients both flat fee and hourly billing as long as it favors both parties. At Stevenson & Gabby® Security Solutions we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.

In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises. We are aware that there are some clients that would need regular access to private security services, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

The payment policy adopted by Stevenson & Gabby® Security Solutions is an all-inclusive one because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Stevenson & Gabby® Security Solutions will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via POS
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a private security services company; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The total fee for incorporating the business in the United States of America- $750.
• The budget for basic insurance policy covers, permits and business license – $2,500
• The amount needed to acquire a suitable office facility (Re – Construction of the facility inclusive) – $150,000.
• The Cost for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, security and safety gadgets and electronics et al) – $5,000
• The Cost of Launching an official Website – $600
• The cost for the purchase of 21 st century security gadgets, software and guard dogs et al – $100,000
• Budget for paying  employees for 2 months plus utility bills – $100,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous: $5,000

Going by the report from the market research and feasibility studies conducted, we will need about seven hundred and fifty thousand ( 450,000 ) U.S. dollars to successfully set – up a medium scale but standard private security company in the United States of America.

Generating Funding / Startup Capital for Stevenson & Gabby® Security Solutions

Stevenson & Gabby® Security Solutions is a private – partnership business that will be owned by Stevenson Murray and his friend and business partner Gabby Larry – White. They are the sole financial of the firm, but may likely welcome partners later which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Stevenson & Gabby® Security Solutions is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our private security services a little bit lower than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Stevenson & Gabby® Security Solutions will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Securing a standard office facility and reconstruction inclusive: In Progress
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed security gadgets, patrol vans, security software application, security / guard dogs, uniforms, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industry: In Progress

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Security Guard Business Plan

Start your own security guard business plan

Batten-Hatchez Security

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

In the current political climate, with increasing fears of terrorist activity, and the current economic climate, which promises an upswing in general and in outsourced services especially, this business is launching at the right time. The business will target large retail stores and building management companies first in order to establish a strong base of clients in Coastalburg.

Batten-Hatchez Security will remove worries for clients who require security guards for their buildings, facilities, and events by providing excellent customer service for clients and in-depth training for their employees.

[ Note: marketing info here is out of date; included for illustration purposes only. Dates have been changed. ] 

According to IBISWorld, there were 41,000 security services firms in the U.S. in 20XX running 56,000 establishments. The average size of a firm was $700,000 revenue per year based on these numbers, meaning that the industry includes both small and larger companies. There are few barriers to entry, as long as basic legal requirements are met, as the capital investment in the business is very low. The industry depends on a supply of labor, often using retired police officers as security guards.

As security guard services are sold business-to-business, marketing and advertisement is generally targeted on the markets and industries the security companies seek to serve. Businesses generally search for security guard providers on the Internet or through referrals from other companies they trust.

Competition

Top players in the industry include Securitas AB, Allied Security LLC, The Brink’s Company, and G4S plc. Huge players provide services for a huge range of markets, including governments, chemical and petrochemical, colleges and universities, commercial real estate, financial institutions, health care facilities, manufacturing and industrial, residential communities, shopping centers, and temporary security services.

Batten-Hatchez Security will remove worries for clients who require security guards for their buildings, facilities, and events by providing excellent customer service for clients and in-depth training for their employees

Expectations

The business expects respectable sales of in the first year, almost doubling by the end of the third year. Gross margins will be similar to the industry average, based on guard labor costs vs. billings. After the initial investment and launch, a lean first year, and the establishment of an office and training space in the second year, the business will be poised to expand through its own financing after three years. After the business is proved replicable in additional cities, the business may be sold to provide an exit for the initial investor and founders.

Financial Highlights by Year

Financing needed.

The $76,700 investment as follows: 

Louis Giordano $15,000

Jared Case $15,000

Unspecified family/friend investment: $46,700

Problem & Solution

Problem worth solving, our solution.

Located in Coastalburg at its launch, the business will provide security guards, security audits, and referrals to equipment providers to commercial buildings, retail businesses, and, eventually special event venues and other clients. The business seeks to acquire capital from an angel investor and will expand to additional cities in Ourstate and beyond if successful.

Target Market

Market size & segments.

The market for security guard services includes building management companies, retail businesses, event venues, and other businesses. IBISworld.com reports that the security services industry as a whole was $29.7 billion in 20xx. While this number includes investigative services and armored car services, it is estimated that security guards accounted for $22.3 billion. This represents approximately 540,000 employees in the security guard industry.

While market revenue has dropped 2% in 20xx due to the recession, it is expected that the market will rise again due to increasing outsourcing of security services by companies who will delay hiring their own full-time employees as the recession ends. The continuing and growing concerns about security brought on by international terrorism are also expected to contribute to growth in the industry.

Of the potential targets available in Coastalburg Batten-Hatchez Security will focus on building management companies and retail businesses at the outset. These businesses require steady security needs and serving them is simpler than serving special events.

Building management companies  generally install surveillance equipment and employ security guards to monitor that equipment, to staff front desks/security checks, and sometimes for general patrol. These companies often work with a number of commercial or residential buildings and look to establish a relationship with one reliable vendor for all of their security guard needs. While some buildings require night-shift guards, others require only day coverage.

Large retail businesses  use security guards to deter theft and to provide safety. These include department stores and other retail stores over 4,000 square feet, although some smaller stores may use security guards if they sell high-priced items (designer fashion, jewelry, technology, etc.). Retailers require more guards during the day. Some simply lock the store at night while some larger department stores use night patrols as well.

Event venues  use security guards to monitor guest lists and fire capacities and to organize emergency response. Nightclubs and bars may be included in this category. However, most nightclubs and bars employ their own security personnel (or "bouncers") directly and do not use vendors. Event security has the same risks as other security, but there is limited time for security audits and situations change fast, making this a higher stress business that requires better trained guards. Events tend to happen in the evenings with weekday nights for corporate events and weekend nights for private events.

Educational institutions , such as primary and secondary schools and colleges, generally employ security officers to guard and patrol their buildings and campuses. Often these institutions employ their own in-house security staff, but they will sometimes use outsources security vendors. These institutions require night and day patrols.

Batten-Hatchez Security will target the first two of these target markets initially, building management companies and retail businesses. Both segments require ongoing security vendors and are eager to establish long-term relationships. Once relationships are established, good customer service, quality assurance, and competitive pricing can ensure that the relationships are retained and that the security provider is considered a true partner in the protection of the building or businesses’ assets and people.

Furthermore, the other two target markets listed will be taken on at a later date, if at all. Event venues require more specialized services and may be a slower market to tackle. Educational institutions are often eager to establish their own security staffs, making this a difficult market to establish a strong foothold in as well.

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Smaller security companies achieve success based on the expertise and reputation of their founding managers and the growth of a team with a similar track record. The continued success of a company depends on client satisfaction, leading to referrals.

Larger institutions and governments may receive several bids for security contracts, while smaller businesses (such as many that Batten-Hatchez Security will target) often prefer to try out security companies and move on if they do not meet expectations.

The smaller the amount of assets being protected, the more willing a company will be to risk their security on educated hunches about a security company without feeling the need to do due diligence on a number of options.

IBISworld reports the following about the security industry:

While the public’s perception of the rising crime rate assists revenue, the most significant factor which increases the demand for this industry’s services is a breach of an existing security system, a break-in or a near break in. The economic crisis has hurt demand over the past two years but things will soon begin to improve.

In Coastalburg, security guard service competitors include securityguard.com, Top Guard Security, US Security Guard Services, and Trend Security Corporation.

Our Advantages

Batten-Hatchez Security will built a competitive edge through high levels of customer service and assurance. The company will strive to not be a broker between clients and contracted security guards, as some security guard providers become, but instead be a partner in the security and protection of client’s assets, with security guards as a major tool in that protection. This strategy will require Chindit Batten to carefully audit a client’s security situation and to work with them on plans to upgrade and maintain that security. He will continually check in with clients and with the guards sent to client sites to learn about the challenges they are facing.

Keys to Success

Batten-Hatchez Security believes the keys to success in its industry include:

• No incidents. No mistakes. No failures. Security is about peace of mind. Credibility is everything.
• Listening carefully to client concerns and objectives to create customized security guard packages
• Knowing what the client does not know (bringing deep security expertise as well as knowledge of legal regulations and liability to the table)
• Training security guards carefully and maintaining their training and certifications (e.g. to carry firearms)
• Monitoring the quality of security guard service to offer quality assurance

Marketing & Sales

Marketing plan.

To reach its target markets of building management companies and large retail businesses, Batten-Hatchez Security will use the following tactics:

• Development of a basic "brochure" website with services and contact information
• Advertising in trade publications read by managers in these two industries
• Advertising online with Google AdWords around keywords for security services and security guards, especially associated with these two types of customers
• Business cards and brochures for Chindit Batten to distribute on appointments and while networking with Coastalburg-area business networking groups
• Direct selling work based on purchasing or developing target lists
• Direct mail of brochures and letters to these target lists of potential clients in Coastalburg

Chindit Batten will be the primary salesperson for Batten-Hatchez Security. He will meet with clients at their buildings to perform an initial consultation and will create proposals for security services based on the client’s needs. Batten will track sales prospects and clients with ACT!, a client management database system. 

Batten’s sales strategy will be to listen carefully to the needs of the client and to provide assurance through stories of his experience and a canny understanding of their needs and concerns. While his proposals may not be the lowest cost bids a potential client receives, he will follow up with care and the same personal attention that clients will receive if they move forward with using Batten-Hatchez Security.

Milestones & Metrics

Milestones table, key metrics.

Our Key Metrics are:

• The number of retweets and twitter follows. Our customers are constantly chatting with each other and us to figure out how people feel about us 
• Our blog views and shares. We demonstrate our knowledge by writing expert posts about security. The number of people who visit our site will give us a idea of how our blog subjects mix with our customer’s concerns. 
• Market research – Keep a pretty good idea of what our competitors are doing and how much they are charging. This allows our customer service to sell our customer service on our specific services 
• # of customer recommendations on Facebook and twitter and professional service sites. 
• # of training certificates and how that affects how much people are willing to pay. 

Ownership & Structure

Chindit Batten is CEO and founder of Batten-Hatchez Security. He currently owns 60% of the business and the remaining 40% of shares are owned by his partner and co-founder, Viipuri Hatchez, COO. The business is incorporated as an S Corporation to enable additional investment for its launch. The founders shares will be diluted as up to 40% of shares will be given to friends/family investors.

Management Team

Batten-Hatchez Security is a startup security company founded by Chindit Batten, a former police sergeant and security company manager with fifteen years in law enforcement and ten years in security work. The business will provide security guards to commercial buildings, retail businesses, and special events. The business will launch in Coastalburg but will expand to additional cities if successful.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The long-term interest rate is 6% for a home equity loan taken out in year 2 to cover the cash needs for a move to an office space.

In addition to the assumptions shown in this table, the business makes the following assumptions:

• That the security guard industry will experience an overall upswing in the next three years
• That the sales record of Chindit Batten at his previous firm can be replicated at Batten-Hatchez

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses are 

Legal Fees $15,000

Surety Bond $1,200

Stationery $2,000

Insurance $10,000

Training $5,000

Website $2,000

Brochure $1,500

TOTAL START-UP EXPENSES $36,700

Sources of Funds

Our sources of funds are investors:  Louis Giordano, Jared Case, and family and friends. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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Security Company Business Plan Template

Document description.

This security company business plan template has 31 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our security company business plan template:

Security Company Business Plan [YOUR NAME] [YOUR TITLE] Phone: [YOUR PHONE NUMBER] Email: [[email protected]] [YOUR WEBSITE ADDRESS] Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME].

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3,000+ templates & tools to help you start, run & grow your business, all the templates you need to plan, start, organize, manage, finance & grow your business, in one place., templates and tools to manage every aspect of your business., 8 business management modules, in 1 place., document types included.

The Silvertrac Extra

The essentials of a security company business plan.

By Johnny Page

Starting a security business requires a well-thought-out business plan. Without a proper plan, it is impossible to build and stabilize an organization, let alone create room for growth and expansion. If you are passionate about private security and thinking about building a successful organization, here are a few key areas that are essential when creating a security company business plan. 

How to Start a Security Company?   

The answer to how to start a private security company begins with understanding what a business plan is and why it’s necessary. Your business plan is often the same reason you started your security company. You want to provide security to a certain scale and vendors. Once you hone in on who and why that is, you will have the first steps of your plan.   Having a plan is necessary in today’s security industry where the economy fluctuates, and business seems to come and go daily. By making a private security business plan, you can get ahead of the game when it comes to the goals of your company and what pitfalls you may experience. Start by asking yourself these questions. 

What is your focus? 

• There are many different types of security companies. Whether you want to supply security for events, corporations, or some other type of business, you’ll have to know what that focus entails when it comes to planning everything from cost, training, structure, and even scheduling. 

What security services will you provide? 

• There are a handful of distinct types of security. Armed or unarmed, event or corporate, global, or local, and what connections they have with the police and the business they serve. 

What is your geographical reach? 

• You can choose to focus on one business type, one city or state, or go global and market yourself as a security company that goes beyond borders.  

What types of properties/organizations will you provide security for? 

• There’s plenty of different markets for security companies. Corporations, government agencies, hospitals, churches, schools, retail stores, banks, and so many more.  

What is the ideal size of contract for your business? 

• It is all too important to find the right amount of business for your business. You must find enough contracts to make sure you’re making a profit but also make sure you aren’t over-extending our business. It is a skill to find the right bid for security contracts for your company without underfunding yourself. The more strain you put on your company by overextending or underfunding yourself the more of a chance the quality of security you provide will go down.  

Without properly defining these factors, it is difficult for a security company to gain momentum and build a reputation. You will be targeting every business in every sector, failing to provide quality services. A well-defined private security business plan offers a more focused approach that will help you provide top-quality services in your area of expertise.

Remember, you can always start a business in the security industry , but you can’t always save it. 

Developing a Security Company Business Plan  

A solid business plan is a great idea no matter what type of business you operate. In the world of security, it is doubly important. It allows you to understand how contracts will affect you and your company from the ground up and prepare for issues that could cause other businesses severe trouble. Something that should be avoided in this time of economic fluctuation. No matter if it’s strategy, finances, scale, or any other aspect; each of them will uncover valuable details on what you want your business to be.   

Executive Summary  

Executive Summaries are key for getting to the minute details of your business without having to skim over a large document. Any Executive Summary should have the key points of a report and the findings not only in an easy-to-read fashion, but also stripped of any flowery language. The whole goal of this is to get the most notable information of a document or report across in the shortest amount of time.   

Company Overview  

This is who your company is. Ownership, management, history, goals, any aspects that differentiate you from other companies, and anything else that could be interesting to investors or customers. This is an elongated elevator pitch, or in a way a resume for your business. If it is a selling point of your company, then put it here.  

Licensing & General Liability  

Before much can happen with your security company, you will need to obtain a Private Patrol Operators (PPO) License , which is regulated by state-run agencies like the Bureau of Security & Investigative Services (BSIS) in California. A PPO license grants the license holder the ability to hire employees that function as security personnel. But to be approved for a PPO security business license , you must secure general liability insurance.  

Getting a PPO license can take some time. When planning out your business’s roadmap, make sure to take these time constraints into consideration, as it will be a key factor for when you can officially launch your security business.  

Note: Each state has different rules and regulations pertaining to operating a security company. We are using California policy as an example since they continue to have the strictest employer laws , but and are often responsible for progressing industry standards around the country.  

Industry, Customer and Competitive Analysis  

One big way to understand the challenges your company may face is to learn from your competitors. Seeing the needs of the area in which you want to do business and see how your top competitors are approaching those needs is a terrific way to see if there are any niches you can fit your company in. This makes any sort of industry analysis incredibly valuable. You don’t wait to find yourself in a market full of competitors without your company having any sort of edge on them.   

Looking at the customers in your area is good for the same reason. Find what consumers need and are willing to pay to solve that need. By finding out what the market looks like and what the consumers of that market are like you can find out what your company can specialize in and where it is best to focus your marketing on.  

Operations Plan  

This is where you develop a deeper understanding of your company's goals and strategy. Consider it as what your company is looking to do. This should be easy to complete once you have the information from the steps above  

As well as your goals, there should be a brief outline of the timeframe in which you would want those goals to be achieved and a basic strategy in which your company will approach them. This is an important document for your investors and any potential business contributors, as they will get a sense of the ideals and future your company has in mind.   

Employee Structure & Management Plan

Building a sound security team structure within your business will help maintain internal order and high customer service standards. Not to mention, it will be much easier to grow your team and business if you already have a strong structure in place when you are ready to expand.  The first step is building a strong security guard management team. As the owner of a small, new security company, it can be challenging to wear the different hats needed to run your business. Even starting out with just one supervisor, it will alleviate many of the managerial duties, freeing you to focus on other parts of the business.  A good supervisor should have a strong background in 3 different areas: 

• Organizing, directing, and managing security officers
• Motivate, train, and coach security officers
• Time management

With these areas covered, a supervisor can lead the charge on building and training a security force that is disciplined, motivated and continually improving .   

As the team grows, the company will be comprised of like-minded employees who hold the same values and ethics that will be reflected in their work. It will increase employee retention and satisfaction and continually improve the quality of service the company provides.  

Financial Plan  

Knowing what your finances will look like is a fantastic way to prepare for expansion and potential costs. Having a plan financially will allow for out-of-the-blue costs to not be as overwhelming on you or the company.   

Consider having a five-year plan, and a realistic one at that. Also, make a spreadsheet for your cash flow, balances, and income down to a monthly increment. This will all allow you to see how your business can grow and perform.  

Sales & Marketing Strategies

Implementing a sales and marketing plan upfront will give your security business the initial jump-start it needs, rather than figuring it out as you go. It is important to make these strategies scalable, so you aren’t losing valuable resources like time and money.  

As mentioned earlier, when building out your security company business plan, you must determine the scope and geographical reach of your services. Once this is completed, you can begin to strategize the best sales and marketing tactics to answer questions like:  

• What are the marketing strengths and weaknesses of your top competitors in the region?  
• Where do you find leads in the region you are targeting?  
• Do you have a strong referral base ?  
• How do your sales representatives play to the needs of your target audience and the weaknesses of your competitors?  
• What is the most effective outreach strategy for your target audience?  
• What online platforms should we be using to generate awareness of your services?  

Once you can start to identify the answers to these questions, you can start to build a security marketing strategy that will complement the efforts of the sales team and drive brand awareness and lead generation. Again, building a repeatable & scalable plan is important so that you aren’t wasting resources upfront and can grow your efforts as the business allows for it.  

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Johnny Page

Johnny is a Customer Success Enthusiast for Silvertrac Software who is passionate about business, technology, and (of course) our customers! Johnny spent time in the security industry in Business Development, Marketing, and Operations before joining the Silvertrac team.

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Cyber Security Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their cyber security companies.

If you’re unfamiliar with creating a cyber security business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a cyber security business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your cyber security business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a cyber security business or grow your existing cyber security company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cyber security business to improve your chances of success. Your cyber security business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for cyber security Businesses

With regard to funding, the main sources of funding for a cyber security business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for cyber security companies.

Finish Your Business Plan Today!

How to write a business plan for a cyber security business.

If you want to start a cyber security business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your cyber security business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of cyber security business you are running and the status. For example, are you a startup, do you have a cyber security business that you would like to grow, or are you operating a chain of cyber security businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the cyber security industry.
• Discuss the type of cyber security business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of cyber security business you are operating.

For example, you might specialize in one of the following types of cyber security businesses:

• Remote security center services : This type of cyber security is focused on providing comprehensive security for networks and devices remotely from a main control center.
• Cloud security services . As more businesses turn to storage in cloud platforms, this type of service protects the data of clients from being utilized by others in that platform.
• Vulnerability scan & management: This service screens client devices and network systems remotely on a monthly maintenance basis.
• Endpoint security services: This service is dedicated to the mobile and end user devices in corporate offices; protection for computers is not included.

In addition to explaining the type of cyber security business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of security breaches determined, the amount of revenue earned, or reaching X number of clients served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the cyber security industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cyber security industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cyber security business plan:

• How big is the cyber security industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your cyber security business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your cyber security business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: government contractors, for-profit corporations, securities businesses, private security services, and individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cyber security business you operate. Clearly, government contractors would respond to different marketing promotions than individuals, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Cyber Security Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cyber security businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. Software companies, home or office hardware, and remote alarm services  may be examples of indirect competitors. You will want to mention any direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of cyber security business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide discounts for major government contractors?
• Will you offer scan protection and management that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

    Finish Your Business Plan Today!

Marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cyber security business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of cyber security company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide in-person and remote cyber security services for major corporations or will you offer compliance solutions for select clients?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your cyber security company. Document where your company is situated and mention how the site will impact your success. For example, is your cyber security business located in a professional business district, a quiet corporate area, a standalone building or a remote, unnamed location? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your cyber security marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in trade magazines
• Reach out to websites
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cyber security business, including answering calls, planning and providing scan management, responding to emergency situations, billing clients and assisting with computer equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your cyber security business to a new city.

Management Team

To demonstrate your cyber security business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing cyber security businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a cyber security business or successfully running a data management business.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you increase customer retention by 20% quarterly, offer reduced pricing for hardware maintenance contracts, or offer discounted packaged pricing for multiple services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your cyber security business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cyber security business:

• Cost of computer and software equipment
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, furnishings and travel expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include the cyber security credentials of the CEO and COO or a list of client contracts.

Writing a business plan for your cyber security business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the cyber security industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful cyber security business.

Cyber Security Business Plan FAQs

What is the easiest way to complete my cyber security business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your cyber security company business plan.

How Do You Start a Cyber Security Business?

Starting a Cyber Security business is easy with these 14 steps:

• Choose the Name for Your Cyber Security Business
• Create Your Cyber Security Business Plan
• Choose the Legal Structure for Your Cyber Security Business
• Secure Startup Funding for Your Cyber Security Business (If Needed)
• Secure a Location for Your Business
• Register Your Cyber Security Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Cyber Security Business
• Buy or Lease the Right Cyber Security Business Equipment
• Develop Your Cyber Security Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Cyber Security Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Cyber Security business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how a Growthink business planning consultant can create your business plan for you.

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Starting Security Company in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

As the security landscape continues to evolve in South Africa, the demand for professional and reliable security services has never been higher. In an era marked by uncertainty and a growing need for safety and protection, starting a security company in this dynamic environment is not only a viable venture but also a remarkably profitable one. With attractive profit margins and an ever-increasing demand for top-tier security solutions, the security industry in South Africa presents a unique opportunity for entrepreneurs looking to make a substantial impact and reap the rewards.

Due to the increasing crime rates and general insecurity of many people in South Africa there has been an increase in the demand for security products and services. Property related crimes, car hijacks, and other serious crime reports result in the increase the country’s insecurity especially in the major cities. As such, there is a need for more security service providers. In addition, the country’s police force is usually overwhelmed by the number of criminal activities that take place in the country, so the need for more security services cannot be understated. This article will outline how to start a security business in South Africa, and the security company business plan – PDF, Word and Excel.

MARKET RESEARCH

Market research is a crucial step when contemplating the establishment of a security company in South Africa. It forms the bedrock upon which a solid business strategy can be constructed, encompassing a comprehensive understanding of the local security industry, its current state, and its growth trends. In South Africa, this industry encompasses diverse services such as physical security, electronic surveillance, and cybersecurity. Additionally, it’s essential to identify your target market, the specific industries, and regions you aim to serve, as South Africa’s security needs can vary widely, from residential clients to government agencies and private institutions. Furthermore, a keen assessment of the competitive landscape is imperative. An analysis of existing security companies within your chosen niche, their offerings, pricing strategies, and customer feedback, will enable you to differentiate your venture and identify market gaps. Complying with the stringent regulatory requirements in South Africa is another key aspect. Understanding and adhering to the legalities and licensing processes is essential for operating within the bounds of the law and building trust with potential clients. In addition, staying attuned to market trends, emerging technologies, and the evolving preferences of your target audience is pivotal. Embracing the latest advancements in surveillance systems, access control, and alarm monitoring ensures your company remains competitive. A thorough understanding of your clients’ security needs and a well-structured pricing strategy are equally critical.

LOCATION & PREMISES

The location and premises of your security company is an important decision to make before you start your business. It’s also important that you choose the right location if you want to set up a successful security company business. Also, your offices should be close to your target market. In particular, it is important to consider who your potential customers are and how they can help drive your business. When selecting a location for your security services company there are many factors you need to keep in mind. For example, you should consider the demographics of the people and companies who you intend to serve as well as their communities. A slightly older or upscale population with a higher-than-average income  is more likely to make use of your security services. When locating your offices there are several possible locations, including shopping centres, malls, and the CBD. Setting up your office close to places that typically have potential for traffic will be ideal. It is important to be strategic about your neighbouring businesses as well because you are more than likely going to feed into each other instead of competing. If you set up your business in an overly saturated area, the likelihood that your business will succeed will be very low. Your security company business plan should include the costs of renting or leasing the premises.

PRODUCTS AND SERVICES

Your target niche will determine the kind of products and services you will offer. Also, these products and services will be determined by the type of security company you set up. As a new security services’ company it may be best to start by providing specialized services in one area that you know well to ensure that you can provide excellent services. From then on, you can build your reputation in one niche and then grow across other disciplines. You can start by providing VIP protection services to high profile clients, offer guarding services to schools, homes or you can offer CCTV installation and monitoring. Your security company business plan should outline the various security services and packages you can provide as well as the costs associated with them. Services offered by security companies in South Africa include security guards, mobile patrol, executive protection, K9 Security, armed escort services among others. Security companies in South Africa also offer a variety of products including security alarms, CCTV Systems, access control systems among others. If you offer security services, your business will have to be registered with the Private Security Industry Regulatory Authority   (PSIRA) as this a legal requirement for security companies in South Africa.

PRIVATE SECURITY INDUSTRY REGULATORY AUTHORITY (PSIRA) REGISTRATION

Any entity or person/company wishing to provide security services or work as a security officer in South Africa must be registered with PSIRA. To register with the Private Security Industry Regulatory Authority (PSIRA) in South Africa, you will have to fill an application form, accompanied by several key requirements. These include submitting a comprehensive business plan outlining your security company’s operations and objectives and providing company registration documents. Each director of the company must also provide their ID document, CV, and a PSIRA registration certificate. Additionally, a tax clearance certificate demonstrating compliance with tax regulations is mandatory. Furthermore, having a physical office with basic equipment and a registered business phone number is necessary to ensure operational legitimacy and accountability. You must also pay PSIRA business registration fees of R7500.  Meeting these requirements is essential to obtain PSIRA registration and operate lawfully within the sector.

STAFF & MANAGEMENT

As a client-focused security services company it’s important that you hire employees that are competent and efficient. Your employees should be passionate about their jobs and taking care of your clients. If you want to hit the ground running it’s better to hire a team of people who already have experience in the security services business. Your employees should be able to provide quality services and serve customers efficiently on a regular basis.  Inexperienced staff members may need to go under extensive training before they can be given critical or high risk jobs. Dealing with crime and enforcing order can be dangerous. It is important to ensure that you take the proper precautions when hiring out potential staff members. Depending on the size of your business, the actual number of your staff will vary however, you will need a reasonable number of sales representatives, security officers, office staff, as well as management. Your security services business plan should cater for the salaries and day to day operational expenses of your business. The operations of your security business will depend on the specific services you choose to offer.

Some of the average day-to-day activities of a security company involve:

• Communicating with customers
• Guarding premises and controlling access,
• Inspecting the property and doing security checks at a given client location
• Managing Staff
• Marketing and advertising

When it comes to running a security company you should always remain aware and alert at all times. The security industry is a very sensitive field. Criminal activities are high in South Africa so you should ensure that your staff is well trained to avoid or reduce injuries or even death. Also, make sure you verify and do a background check for every person you hire. It is easy for your company to get infiltrated by the wrong crowd. Take extra care when assigning security officers for different jobs. Injuries or death on duty can be detrimental to your business. As a security company it is important to prioritise the safety of your workers as well as the safety of your clients. In addition, you must adhere to the industry related laws and safety regulations in order for your security business to succeed.

BUDGETING AND FINANCIAL PLANNING

Budgeting and financial planning are cornerstone elements in the successful launch and operation of a security company in South Africa. These financial strategies are pivotal for not only managing startup costs but also maintaining a healthy cash flow and ensuring long-term profitability. To begin, it’s imperative to meticulously identify the startup costs, encompassing licensing fees, legal expenses, equipment investments, vehicles, office space rentals, insurance, marketing expenditures, and initial employee salaries. This comprehensive list serves as a fundamental guide for estimating the initial financial requirements.

In tandem with startup costs, it’s essential to develop a detailed budget that encompasses ongoing operational expenses. These monthly outlays include rent, utilities, insurance premiums, employee payroll, marketing initiatives, and equipment maintenance. By meticulously forecasting these expenses, you can establish a clear understanding of your security company’s day-to-day financial obligations. Moreover, revenue projections are a key facet of financial planning. These forecasts are based on your target market, pricing strategies, contract sizes, client volume, and potential seasonal fluctuations in demand. Realistic revenue projections allow you to set achievable financial goals for your business.

Effective cash flow management is paramount to ensure your security company’s financial stability. It’s imperative to track incoming revenue and outgoing expenses through a comprehensive cash flow statement. This proactive approach aids in identifying potential cash flow gaps and implementing strategies to mitigate them. Additionally, you should consider funding sources, whether through personal savings, loans, investments, or external funding options. Careful evaluation of loan terms and interest rates is essential to align these financial resources with your business goals. Furthermore, budgeting for financial contingencies provides a safety net for unexpected expenses or disruptions, such as equipment breakdowns or economic downturns. Regular financial analysis, tax planning, profitability goals, and investments in growth round out the key components of a robust budgeting and financial planning strategy for your security company in South Africa.

MARKETING PLAN

Effective marketing strategies are pivotal to the success of your security company in South Africa. In a competitive industry where trust and credibility are paramount, it’s essential to create a strong presence and reach your target audience effectively. Networking is a vital part of marketing. Forge partnerships with complementary businesses like property management companies or event organizers, attend industry events, and join local business associations to expand your network and gain referrals. In a competitive industry like security, establishing a robust online presence is paramount. This begins with creating a professional website and maintaining active social media profiles, which serve as key platforms for showcasing your services, certifications, and client testimonials. Additionally, optimizing your website for search engines through effective Search Engine Optimization (SEO) techniques will ensure your company ranks well in relevant search results, driving organic traffic from individuals actively seeking security services. Online advertising through platforms like Google Ads and social media can rapidly increase your visibility. Targeting ads to specific demographics, locations, and interests ensures you reach a relevant audience.

Community involvement is another strategy to consider, as it shows your commitment to the local community and enhances your company’s reputation. Implement a referral program that rewards clients or partners who refer new business to your security company. Word-of-mouth referrals remain a potent marketing tool, and flyers can supplement these efforts by distributing them strategically in your target areas.  Approaching individuals and companies directly can be a highly personalized and effective marketing strategy. Attend local business networking events and security trade shows to meet potential clients and partners. Establishing face-to-face connections can help you build trust and credibility in the industry. Moreover, reach out to businesses and organizations directly, offering to provide security assessments and consultations. Demonstrating your expertise in person can lead to valuable business relationships and contracts. Site visits can further strengthen relationships with potential clients by providing an opportunity to showcase your services and establish a personal connection.

The need for security products and services is driven by insecurity and a high crime rate. Given that the incidence of crime is high in the country the demand for security services tends to be very high as well. There is a number of individuals, families and various other companies and organisations that are in need of security services. There are a lot of high profile people that require security services too. Also, there are plenty of public events, such as wedding ceremonies, festivals, parties, concerts and other intimate gatherings that will need security services. Thus, there will always be a need for security services.  A proper marketing strategy should be included in the security company business plan.

IS A SECURITY SERVICES BUSINESS A GOOD INVESTMENT?

The security industry is a competitive industry with a number of large and small companies dominating the market. However, it is still possible for you to own your own security services brand. Building your own brand from scratch can be rewarding if done well. Investing in a security company can be a profitable venture, but obviously, this will depend on many factors such as your target market, costs, as well as management. Apart from the obvious advantages of becoming financially independent and becoming your own boss, running a security company business can be a rewarding way of uplifting your community.

The South African market is one of the leading emerging economies on the African continent but the country is riddled with crime. However, the crime rate in the country presents various business opportunities when it comes to the security industry and there is also potential for high growth. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a security business is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out security company business plan will help you in both the short and long term. Also, there are various risks associated with running a security business, like any other business venture, your security services business plan should clearly outline these risks and the different ways to minimise them. With a business plan you can determine whether or not your business concept is viable or not since it will force you to do thorough research.

KEYS TO PROFITABILITY

Ensuring profitability is paramount for the long-term success of your security company in South Africa. To achieve and sustain profitability, you must adopt a multifaceted approach that covers various aspects of your business operations. Effective cost management is the cornerstone, requiring a thorough examination of your expenses to identify areas where you can trim overhead costs without compromising the quality of your services. This might involve renegotiating supplier contracts, optimizing staffing levels, or making cost-effective technology investments. Pricing strategies are equally pivotal, as you need to strike a balance between competitiveness and profitability. It’s essential to evaluate market rates, monitor your competitors’ pricing, and factor in the unique value your company brings to clients. Additionally, maintaining strong client relationships is instrumental. Client retention is more cost-effective than client acquisition, making it imperative to consistently deliver exceptional service, address concerns promptly, and communicate regularly with your clients to foster loyalty.

Exploring opportunities for upselling and cross-selling additional services to your existing clients can significantly boost revenue. This can be achieved by identifying complementary offerings, such as cybersecurity services alongside physical security, and presenting them as value-added options. Efficiency in your operations is another crucial aspect. Streamlining your processes through training, scheduling optimization, and technology integration can reduce labor costs and enhance overall profitability. Marketing and branding efforts should never be underestimated, as effective promotion can lead to increased business opportunities. Consistently promote your security company through various channels, both online and offline, while enhancing your branding to convey professionalism and trustworthiness. Diversification is also a key strategy, as expanding into related areas like cybersecurity or alarm monitoring can open new revenue streams and make your business more resilient to market fluctuations. Quality assurance, financial analysis, adaptability, and investment in technology complete the arsenal of strategies needed to secure profitability for your security company in the dynamic South African market.

PRE-WRITTEN SECURITY COMPANY BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the security company business in South Africa, purchase our security company business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the security company business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a security services business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the security company business plan will lay out all the costs involved in setting up and running the business. The business plan is designed specifically for the South African market.

USES OF THE SECURITY COMPANY BUSINESS PLAN (PDF, WORD AND EXCEL)

The security company business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your security company business
• As a security company project proposal
• Assessing profitability of the security services business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE SECURITY COMPANY BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some South Africans in the security business fail, so that you can avoid their mistakes
• Ways to raise capital to start your security services business in South Africa

The Security Company Business Plan package consist of 4 files

• Security Company Business Plan – PDF file (Comprehensive – 81 pages)
• Security Company Business Plan – Editable Word File (Comprehensive – 81 pages)
• Security Company Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 46 pages)
• Security Company Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

GET THE SECURITY COMPANY BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

• Cash deposit into our FNB Company Bank Account
• EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

About The Author

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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