business plan sample for pig farming

Pig Farm Business Plan Template

Written by Dave Lavinsky

If you’re looking to create a pig farm business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful pig farms. Below is an example of a business plan for a pig farm business.

Pig Farm Business Plan Example

Below is our pig farm business plan template and sample plan created using what we consider the best free ai business plan generator :  

I. Executive Summary

Company overview.

Welcome to SowTrust Pig Farm, where our passion for high-quality pork products and services shines through. Established to meet the demand for superior local pork in Colton, CA, our farm offers an array of products priced to accommodate both quality and budget concerns. Our affordable, fresh pork, artisanal lard, organic manure and fertilizer, along with breeding stock, are all testament to our dedication to excellence and community service. As a newly minted S Corporation since January 1, 2024, we’ve quickly laid the foundations for success by developing our distinctive brand and securing a prime location for our operations.

Success Factors

Our journey at SowTrust Pig Farm is fueled by our founder’s extensive experience and a firm resolve to provide better options for our customers. The proven expertise in running a pig farm gives us a competitive edge, ensuring we offer fresher, more affordable, and accessible products in Colton. Our early accomplishments include a strong brand identity and a strategic farm location. These achievements, combined with our drive for quality and community service, position us as the rising star in the local agricultural landscape.

Industry Analysis

The Pig Farm industry in the United States boasts a substantial market value of $22.5 billion, with an anticipated CAGR of 3.5% from 2021 to 2026. These promising figures underscore the industry’s potential and profitability, presenting an auspicious opportunity for SowTrust Pig Farm. Additionally, consumer inclinations towards organic, ethically farmed pork, and the preference for local, sustainable food options enhance our competitive advantage. Our alignment with these industry trends, combined with our focus on animal welfare and ethical practices, poises us to capture the hearts and support of our community in Colton, CA.

Customer Analysis

At SowTrust Pig Farm, we target local residents seeking premium, farm-to-table pork, local butchers and meat shops in need of dependable suppliers, as well as regional restaurants and caterers that prize locally sourced ingredients. Our customer-centric approach is poised to cultivate a devoted base and a reputation for excellence, which is essential for sustained growth and profitability. By providing top-quality products and establishing robust relationships with local businesses, we aim to become an indispensable fixture in our customers’ lives.

Competitive Analysis

SowTrust Pig Farm’s main competitors include Whitcomb Ranch, Inland Valley Meats, and The USA Herd, each with their unique strengths and market approaches. Whitcomb Ranch appeals to customers seeking premium, local meats and practices sustainable farming. Inland Valley Meats dominates the wholesale market with competitive pricing and a strong distribution network. The USA Herd boasts nationwide reach and a diverse product range. Our competitive advantage lies in our unparalleled freshness, affordable pricing, sustainable farming, and exceptional customer service, which set us apart in the Colton market.

Marketing Plan

Our marketing plan places a strong emphasis on showcasing our high-quality pork, rendered lard, organic manure and fertilizer, and breeding stock at competitive prices. We aim to cater to our customers’ diverse needs, whether they are cooking enthusiasts, fellow farmers, or those engaged in sustainable agriculture. Through a comprehensive online presence, local outreach, targeted advertising, and strategic partnerships, we aspire to build a robust customer base and brand loyalty. Incentivized referral programs and engagement with local businesses will further bolster our promotional efforts, ensuring that SowTrust Pig Farm becomes synonymous with quality and trustworthiness in the local market.

Operations Plan

Our operations at SowTrust Pig Farm are meticulously designed to uphold the highest standards of pig health and farm management. By closely monitoring our pigs, maintaining clean facilities, and adhering to strict feeding and veterinary protocols, we aim to ensure optimal animal welfare and productivity. Our focus also extends to efficient supply chain management, staff training, and customer engagement, all of which are vital to our success. As we navigate through the operational roadmap, we have outlined strategic milestones including securing a suitable location, obtaining necessary permits, and reaching $15,000/month in revenue to solidify our presence in the industry.

Management Team

Our management team at SowTrust Pig Farm is led by CEO Gabriella Jones, whose profound experience in agricultural operations and pig farming is the cornerstone of our strategic vision. Her proven track record and managerial acumen are instrumental in guiding our farm towards operational excellence and sustainable growth. With Jones at the helm, we are confident in our ability to execute our business plan effectively and achieve our goals.

Financial Plan

To achieve our ambitious growth goals, SowTrust Pig Farm requires $1.36 million in funding. These funds will be allocated to critical capital investments such as land acquisition, construction of farm infrastructure, and purchase of equipment and machinery. Additionally, non-capital investments will cover initial operating costs including working capital, staff salaries, marketing, supplies, and insurance. This financial strategy is designed to lay a solid foundation for our farm and ensure its long-term success in the market.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

Products & services.

At SowTrust Pig Farm, we take great pride in our diverse range of products and services. Our selection includes succulent pork priced at $12, which is perfect for a variety of culinary dishes. For those seeking a traditional cooking ingredient, our lard is available at $9. We also offer manure and fertilizer for $25, an essential for local gardeners and farmers aiming to enrich their soil organically. Additionally, our breeding stock is available at $250, providing a valuable resource for fellow farmers looking to enhance their livestock.

Our farm is nestled in the heart of Colton, CA, where we have the privilege of serving the residents and businesses of our community. The central location of SowTrust Pig Farm ensures that our customers have easy access to our farm-fresh products.

We are uniquely qualified to succeed for several reasons. Our founder brings a wealth of experience from successfully operating a previous pig farm. This knowledge and expertise are the bedrock of our operations. Moreover, we offer an advantage to our customers by providing fresher, more affordable, and accessible meat products compared to what is currently available in the market. Our commitment to quality and customer satisfaction positions us as a leading choice for consumers in Colton, CA.

History, Legal Structure & Accomplishments to Date

SowTrust Pig Farm was established on January 1, 2024, and is proudly incorporated as an S Corporation. Since our inception, we have made significant strides, including the creation of our distinctive logo, the development of our company name that resonates with our values, and securing a prime location that supports our operational needs and customer accessibility. These foundational accomplishments are just the beginning of our journey towards becoming a cornerstone in the local agricultural community.

III. Industry Analysis

Furthermore, the pig farm industry in the United States is expected to experience steady growth in the coming years. Market projections indicate an estimated annual growth rate of 2.5% over the next five years. This growth can be attributed to several factors, including increasing consumer demand for pork products, advancements in pig farming technologies, and favorable government policies supporting the agricultural sector. These factors create a favorable market environment for new entrants, such as SowTrust Pig Farm, to thrive and establish themselves as key players in the industry.

One notable trend in the pig farm industry that bodes well for SowTrust Pig Farm is the rising consumer preference for locally sourced and ethically raised pork products. Consumers are increasingly conscious of the origin and production methods of their food, leading to a growing demand for pork from farms that prioritize animal welfare and sustainable practices. SowTrust Pig Farm, based in Colton, CA, is well-positioned to capitalize on this trend by delivering high-quality pork products that are locally sourced and produced using environmentally friendly methods. By aligning with consumer preferences, SowTrust Pig Farm has the potential to carve out a significant market share in the pig farm industry.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

SowTrust Pig Farm will target local residents in Colton, CA, by offering a range of pork products that meet the needs of families looking for high-quality, locally raised meat. The farm will tailor its products to appeal to health-conscious consumers who value transparency in the sourcing of their food. These customers will appreciate the farm’s commitment to ethical farming practices and the reduced carbon footprint associated with local sourcing.

Additionally, SowTrust Pig Farm will also engage with local restaurants and butchers who are interested in providing their customers with locally sourced, fresh pork. Establishing relationships with these businesses will be critical for the farm’s growth and will ensure a steady demand for their products. The farm’s focus on quality and reliability will make it a preferred supplier for businesses looking to enhance their offerings with locally raised pork.

The farm will also target specialty food markets and organic stores that prioritize selling products from local farmers. These outlets will serve as an ideal platform for SowTrust Pig Farm to reach consumers who are willing to pay a premium for organic and sustainable meat options. Collaboration with these markets will also help in building the farm’s reputation and expanding its customer base within the community.

Customer Needs

At SowTrust Pig Farm, we understand that our customers expect high-quality and fresh meat that satisfies their palate and health standards. Our farm prioritizes the health and wellbeing of our pigs, ensuring that the meat we provide is not only fresh but also raised in an environment that promotes natural growth and well-being. By doing so, we cater to residents who prioritize the quality and source of their food, offering them peace of mind about what they consume.

Additionally, we recognize the growing demand for locally sourced and sustainable products. SowTrust Pig Farm contributes to the local economy by providing an option for consumers who prefer to support local farmers and reduce their carbon footprint. Our practices aim to minimize waste and promote the sustainable use of resources, which resonates with customers who are environmentally conscious and wish to make responsible purchasing choices.

As part of our commitment to customer satisfaction, SowTrust Pig Farm ensures consistent supply and accessibility. Customers can rely on us to meet their needs for various pork products, from standard cuts to specialty items. We engage with our community to maintain a transparent relationship, allowing customers to see how their food is raised and giving them confidence in the integrity of our products.

V. Competitive Analysis

Direct competitors.

SowTrust Pig Farm’s competitors include the following companies:

Whitcomb Ranch

Whitcomb Ranch offers a variety of pork products that cater to both retail and wholesale customers. Their product range includes premium cuts like pork chops, bacon, and specialty sausages. The ranch operates with a pricing strategy that emphasizes quality, positioning their products at a higher price point to reflect their premium status.

Their annual revenues are not publicly disclosed, but the operation is substantial enough to have a strong presence in the local market. Whitcomb Ranch is located within the broader Southern California region, making it easily accessible to customers in Colton, CA. They primarily serve individual consumers looking for high-quality pork, as well as local restaurants seeking to source premium meats.

Key strengths of Whitcomb Ranch include their commitment to sustainable farming practices and the high quality of their pork. However, their weaknesses may lie in their higher price points, which could alienate cost-conscious consumers, and their limited product range compared to larger, more diversified competitors.

Inland Valley Meats

Inland Valley Meats is known for providing a broad selection of pork products, including but not limited to, fresh cuts, cured meats, and custom processing services. They offer competitive pricing aimed at attracting a wide demographic of customers. Their services are tailored to meet the needs of both small-scale buyers and large commercial clients.

While specific revenue figures are not available, Inland Valley Meats has a solid market share, evidenced by their extensive service offerings and robust supply chain. They operate primarily within the Inland Empire area, which encompasses Colton, CA, and they serve a diverse customer base that includes grocery stores, restaurants, and direct-to-consumer sales.

The company’s strengths are its versatility in product offerings and its ability to serve a wide range of customer segments. A potential weakness could be the difficulty in maintaining consistently high-quality products across such a diverse range, which may affect their reputation among discerning customers.

The USA Herd

The USA Herd differentiates itself by offering specialty pork products that are marketed as being from heritage breeds. Their products tend to be artisanal, with a focus on traditional and organic methods. Pricing is premium, reflecting the niche market they cater to, which values the unique qualities of their pork.

As a smaller, niche operation, The USA Herd likely has lower revenues than large-scale commercial farms, but their focus on a specific market segment allows them to maintain profitability. They serve customers primarily in the Southern California region, with an emphasis on consumers who are passionate about animal welfare and the provenance of their food.

The USA Herd’s key strength is their brand image, which appeals to a specific segment of the market looking for high-quality, ethically-raised pork. Their weakness, however, could be their limited appeal to the broader market, which may not justify the higher prices for specialty products.

Competitive Advantages

At SowTrust Pig Farm, we take pride in offering our customers fresher meat products that are not only high in quality but also more affordable and accessible than those of our competition. We understand that freshness is a key factor when it comes to meat, and our farm-to-table approach ensures that our products reach our customers’ tables with minimal delay. This not only enhances the flavor but also retains the nutritional value of the meat. Our streamlined supply chain management allows us to keep prices competitive, making our products a cost-effective choice for families and businesses alike.

Focusing on customer convenience, we have established a distribution network that ensures easy access to our products. We engage with local markets and offer direct sales through online platforms, which simplifies the purchasing process for our clients. Additionally, our commitment to sustainable farming practices positions us as a responsible choice for environmentally conscious consumers. We employ eco-friendly methods in our operations, which not only reduce our carbon footprint but also appeal to a growing segment of the market that values ethical production. By integrating these practices, we not only contribute to the well-being of our community and environment but also differentiate ourselves in a competitive market.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

SowTrust Pig Farm provides a selection of high-quality products and services to meet the diverse needs of its customers. Among the offerings, customers can find a variety of options tailored to both food production and agricultural services.

Pork is one of the primary products offered by SowTrust Pig Farm. Customers can expect fresh, locally sourced pork at an average selling price of $12 per unit. This pork is processed with strict health and safety standards to ensure the best quality for consumption.

For those in need of high-grade lard, whether for cooking, baking, or other uses, SowTrust Pig Farm provides this versatile product. The lard is rendered carefully to maintain its purity and is available for an average price of $9 per unit, offering a traditional alternative to modern cooking fats.

Manure and Fertilizer

Agricultural clients can take advantage of SowTrust Pig Farm’s manure and fertilizer products. These natural fertilizers are excellent for enriching soil and promoting healthy crop growth. The farm ensures that all manure is properly composted and safe for use in agriculture. Customers can purchase these valuable organic fertilizers for an average price of $25 per unit.

Breeding Stock

SowTrust Pig Farm also offers breeding stock for those looking to raise their own pigs or start their own pig farming operations. The farm takes pride in their high-quality genetics and well-cared-for animals. Potential buyers can expect robust and healthy breeding stock, with prices starting at an average of $250 per animal.

With a commitment to excellence and customer satisfaction, SowTrust Pig Farm ensures that all products and services are delivered with the utmost care and professionalism. Interested parties are encouraged to reach out for more information or to arrange a purchase.

Promotions Plan

SowTrust Pig Farm harnesses a blend of effective promotional methods to attract customers and establish a strong market presence in Colton, CA. With a focus on modern marketing tactics and community engagement, the farm ensures a robust outreach to its targeted clientele.

Online Marketing

Online marketing stands as a cornerstone of SowTrust Pig Farm’s promotional efforts. The farm leverages a professional website that highlights its offerings, including high-quality pork products and pig farming services. An optimized website with engaging content ensures high visibility in search engine results, drawing in potential customers.

Additionally, social media platforms like Facebook, Instagram, and Twitter serve as powerful tools for connecting with the community and potential customers. By sharing engaging content, including farm updates, customer testimonials, and educational information about sustainable farming practices, SowTrust Pig Farm builds a loyal following and drives word-of-mouth referrals.

Email marketing campaigns keep subscribers informed about new products, special offers, and farm events, encouraging repeat business and fostering a sense of community among customers.

Local Community Engagement

Local community engagement is essential for SowTrust Pig Farm. The farm participates in local farmers’ markets, providing a face-to-face opportunity to showcase its products and connect with consumers. Additionally, the farm hosts farm-to-table events and educational tours, which not only promote the farm’s practices but also build lasting relationships with local residents.

Partnerships and Collaborations

Forging partnerships with local businesses, such as restaurants and butchers, will benefit both parties. These collaborations will see SowTrust Pig Farm’s products featured in local cuisine, thereby increasing the farm’s visibility and reputation for quality.

Advertising

Strategic advertising efforts include local radio spots, newspaper ads, and targeted online ads. These will raise awareness of the farm’s brand and offerings to a broader audience. By carefully selecting media outlets that cater to the farm’s target demographic, SowTrust Pig Farm maximizes the impact of its advertising spend.

Loyalty Programs

To reward repeat customers, SowTrust Pig Farm implements a loyalty program that provides discounts and special offers to frequent buyers. This initiative not only incentivizes purchases but also enhances customer retention.

Referral Programs

A referral program encourages existing customers to refer new clients to SowTrust Pig Farm. By offering incentives for successful referrals, the farm taps into the power of personal recommendations, which are highly valued by consumers.

SowTrust Pig Farm’s promotional methods are designed to create a strong brand presence and foster customer loyalty in Colton, CA. By combining online marketing strategies with active community engagement and strategic partnerships, the farm will attract and retain customers who value quality and sustainability. Through these efforts, SowTrust Pig Farm is set to become a leader in the local agricultural market.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of SowTrust Pig Farm, there are several key day-to-day operational processes that we will perform:

• Monitor the health of the pigs daily to ensure they are free from diseases and are growing according to expected benchmarks.
• Provide adequate and timely nutrition by feeding the pigs balanced diets suitable for their growth stages.
• Manage waste efficiently to maintain hygiene and prevent the spread of disease, as well as comply with environmental regulations.
• Regularly clean and disinfect pens and equipment to maintain a sanitary living environment for the pigs.
• Ensure a constant supply of clean water for the animals to prevent dehydration and promote health.
• Engage in breeding management, including monitoring of sows for signs of heat, performing artificial insemination or natural mating, and caring for pregnant and nursing sows.
• Record and analyze farm data, such as feed consumption, growth rates, and health records, to make informed management decisions.
• Manage inventory of farm supplies like feed, medicine, and bedding materials, and reorder as necessary to avoid shortages.
• Train and supervise farm staff to ensure that they perform their tasks effectively and adhere to farm protocols.
• Develop and maintain relationships with suppliers, veterinarians, and local markets to secure inputs and sell farm products.
• Implement biosecurity measures to prevent the introduction of diseases onto the farm from external sources.
• Handle financial management tasks such as budgeting, expense tracking, and financial reporting to maintain profitability.
• Adhere to all local, state, and federal regulations regarding pig farming operations, including animal welfare standards.
• Market the farm’s products to potential customers and engage in community relations to build a strong local presence.
• Regularly review and adjust operational processes to improve efficiency, productivity, and sustainability.

SowTrust Pig Farm expects to complete the following milestones in the coming months in order to ensure its success:

• Secure appropriate zoning and environmental permits for operating a pig farm in Colton, CA.
• Launch SowTrust Pig Farm with the necessary facilities and infrastructure to support pig rearing and management.
• Establish key supplier relationships for feed, equipment, and veterinary services to ensure the health and productivity of the pig herd.
• Develop biosecurity protocols to prevent the spread of diseases and ensure the wellbeing of the livestock.
• Implement an effective waste management system to comply with environmental regulations and promote sustainability.
• Initiate marketing campaigns to build brand awareness and secure contracts with local butchers, restaurants, and meat processors.
• Reach operational efficiency with optimized feeding and breeding practices to reduce costs and increase output.
• Hire and train skilled farmhands and staff to maintain high standards of animal care and farm operations.
• Attain a steady growth in sales to get to $15,000/month in revenue within the first 24 months.
• Establish a customer feedback loop to continually improve product quality and customer satisfaction to foster repeat business and referrals.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

SowTrust Pig Farm management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Gabriella Jones, CEO

Gabriella Jones, CEO of SowTrust Pig Farm, brings a wealth of experience in the agricultural sector with a particular focus on pig farming. With her proven track record in the industry, Gabriella has demonstrated her capability to run a pig farm effectively. Her previous stewardship of a pig farm has given her an in-depth understanding of the challenges and opportunities within the market. Gabriella’s leadership skills, combined with her practical experience in managing the day-to-day operations of a pig farm, make her a formidable force in driving SowTrust Pig Farm towards long-term profitability and sustainability. Her strategic vision and hands-on approach in farm management ensure that the company adheres to high animal welfare standards while also maximizing operational efficiency.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, SowTrust Pig Farm needs $1.36 million in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 year annual balance sheet, 5 year annual cash flow statement, what is a pig farm business plan.

A pig farm business plan is a document that outlines the strategies you have developed to start and/or grow your pig farm. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your pig farm business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Pig Farm Business

A business plan is required if you are seeking funding for your pig farm. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a pig farm business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Pig Farm Business Plan Template

Written by Dave Lavinsky

Pig Farm Business Plan

You’ve come to the right place to create your Pig Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pig Farms.

Below is a template to help you create each section of your Pig Farming business plan.

Executive Summary

Business overview.

Heritage Farm is a new pig farm located in Swain County, North Carolina. The farm is founded by Tom Thatcher, who is a third-generation farmer with 10 years of experience breeding livestock. Tom is known for his expertise in animal husbandry, having bred top quality lamb, beef, and pork while working with his father on the family farm. His experience and family connections will provide a distinct advantage as he branches out on his own. While Tom is confident in his ability to manage all aspects of his commercial pig farm, he will be able to draw on his father’s knowledge, should the need arise. He will be assisted in the day-to-day labor of caring for the pigs by two experienced farmhands who followed him from his father’s operation when he branched out on his own.

Heritage Farm will focus on breeding and raising Berkshires and Landrace. Tom chose these breeds to start with, for top quality meat from Berkshires, and bacon and pork chops from Landrace. The farm will start with sales to local restaurants and households, but plans to quickly ramp up to commercial production for distribution throughout the Southeastern United States.

Product Offering

The following are the products that Heritage Farm will provide:

• Market (meat) stock
• Breeding stock

In addition, Heritage Farm will initially process its own meat to sell locally. It will offer whole hogs, and sides, as well as specific cuts by the pound.

Customer Focus

Heritage Farm will initially target all restaurants and households in Swain County, as well as selling live hogs at livestock auction. Once the herd is well-established, the farm will target commercial meat processors throughout the Southeast.

Management Team

Heritage Farm will be owned and operated by Tom Thatcher. His wife, Maggie Thatcher, will help manage the office and administrative operations.

Tom Thatcher has been working with his father on the family farm his entire life, and is a graduate of Auburn University with a Bachelor’s degree in Animal Sciences. In addition, Tom was in charge of stock breeding at his family farm for the last 10 years. His lifelong farming experience, family connections, and education are invaluable assets in this venture.

Maggie Thatcher, whom Tom met at University, has a Bachelor’s degree in Accounting. Tom relies strongly on Maggie’s business acumen in managing the books and all the administrative details that go into commercial farming. Maggie has worked alongside Tom and his family on the farm since they were first married, and she understands all aspects of running a successful animal production operation.

Success Factors

Heritage Farm will be able to achieve success by offering the following competitive advantages:

• Tom is an experienced farmer, with deep roots in the area. His family connections and animal husbandry expertise will provide a distinct advantage over other pig farms in the county.
• Heritage Farm will initially produce and process Berkshire and Landrace breeds, which will result in top-quality pork and high-yield bacon production.
• Though Heritage Farm’s pricing will be comparable to products of similar quality, it will attract high-end restaurants that seek out locally-produced ingredients. In addition, quality-conscious households appreciate the opportunity to interact with the farmer who raised the meat.

Financial Highlights

Heritage Farm is seeking $610,000 in debt financing to launch its pig farm. The funding will be used towards purchasing an existing farm and procuring the initial livestock. Funding will also be used towards three months of overhead costs to include payroll and marketing costs and association memberships. The breakout of the funding is below:

• Farm purchase: $50,000
• Farm equipment, supplies, and materials: $100,000
• Three months of overhead expenses (payroll, utilities, pig feed): $150,000
• Marketing costs: $10,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Heritage Farm.

Company Overview

Who is heritage farm.

Heritage Farm is a newly established pig farm located in Swain County, North Carolina. Heritage Farm will initially focus on breeding and raising Berkshire and Landrace breeds. These breeds have been chosen for the initial production cycle, for top quality meat from Berkshires, and high production of bacon and pork chops from Landrace. Heritage Farm will initially provide processed whole hogs, sides, and meat by the pound for local restaurants and households.

Heritage Farm’s founder, Tom Thatcher, is highly qualified and experienced in animal production and farm operations. Heritage Farm will produce healthy animals that exemplify breed standards, both to sell at auction, and to process into high quality pork products to local households and restaurants.

Heritage Farm History

Heritage Farm is owned and operated by Tom Thatcher, who is a third-generation farmer with 10 years’ experience breeding livestock. Tom is known for his expertise in animal husbandry, having bred top quality lamb, beef, and pork while working with his father on the family farm. His experience and family connections will provide a distinct advantage as he branches out on his own. While Tom is confident in his ability to manage all aspects of his commercial pig farm, he will be able to draw on his father’s knowledge, should the need arise. He will be assisted in the day-to-day labor of caring for the pigs by two experienced farmhands who followed him from his father’s operation when he branched out on his own.

Since incorporation, Heritage Farm has achieved the following milestones:

• Registered Heritage Farm, LLC to transact business in the state of North Carolina.
• Has located an existing farm, and has placed an offer for purchase.
• Reached out to numerous contacts, including commercial meat processors and wholesalers, as well as local restaurants to advise them of their planned opening.
• Identified property improvements and equipment necessary for a successful operation, and obtained quotes for construction and pricing for equipment purchases.

Heritage Farm Services

The following will be the services Heritage Farm will provide:

Industry Analysis

The Pig Farming industry is expected to grow over the next five years to over $28 billion.

The growth will be driven by the rising price of red meat, and increasing per capita pork consumption. Higher prices for commodities, like red meat, boost farmers’ revenue and returns because downstream buyers will usually pay the new price. Higher prices also encourage producers to devote more resources to their farm’s production, raising national production. In addition, farmers that produce premium pig breeds can secure higher prices in livestock markets.

Costs largely come from the purchase of pigs from other farms, and from the price of feed. When pig farmers breed the majority of their stock, and grow their own feed, costs can be better managed.

Customer Analysis

Demographic profile of target market.

Heritage Farm will initially target local restaurants and households, and once established, will target commercial meat processors throughout the Southeast.

The precise demographics for Swain County, North Carolina are:

Customer Segmentation

Heritage Farm will primarily target the following customer profiles:

• Local high-end and farm-to-table restaurants
• Local households who like to know where their meat comes from
• Pork processors
• Other farms (for breed stock)

Competitive Analysis

Direct and indirect competitors.

Heritage Farm will face competition from other companies with similar business models. A description of each competitor company is below.

McLeod Farm

Founded in 2015, McLeod Farm is a small farm specializing in heritage breed animals and sustainable produce. Products include:

• Black Copper Maran
• Old English Game
• Gloucestershire Old Spot
• Flemish Giant

Switcher Family Farm

Founded in 2014, Switcher Family Farm is a small, family-run farm that raises pure Mangalitsa pigs, and poultry. The farm also grows as much of the livestock’s food as possible, which helps them guarantee high quality, non-GMO food sources. The farm currently grows walnuts, pears, cherries, grapes, berries and plans to establish a filbert orchard for finishing the mangalitsa.

The meat produced on the farm is sold only to high-end restaurants, and to a limited number of private customers.

Rockwell Farm

Established in the 1983 Rockwell Farm is a multi-generational family-owned and operated commercial turkey and pork producer and processor. The business was founded on the cornerstone of responsible production, and is always implementing innovations in animal care and sustainability. Throughout the production process, Rockwell Farm takes steps to reduce its environmental footprint, including driving fuel-efficient vehicles and converting animal waste into green energy.

Today, the company produces and processes turkey and pork with a dedicated team of employees and growers across the South, the Southeast, and the Midwest.

Competitive Advantage

Heritage Farm will have the following advantages over their competition:

• The founder is an industry veteran, with deep connections along the supply chain, and significant experience with meat animal production
• Heritage Farm will initially focus on breeds known for high quality meat, and for fast growth and high yields
• Heritage Farm offers competitive pricing, but with higher profit margins due to a lower cost of production.

Marketing Plan

Brand & value proposition.

Heritage Farm will offer the unique value proposition to its clientele:

• Founded and run by an industry veteran with proven success in breeding heritage livestock.
• High-quality, locally-produced pork products.

Promotions Strategy

The promotions strategy for Heritage Farm is as follows:

Word of Mouth/Referrals

Tom Thatcher has built up an extensive list of contacts over the years of breeding quality meat animals. Further, he has lived in the community his whole life, and is continuing the family tradition of meat animal production. His reputation for high-quality meat production at his father’s farm has led to a significant following from high-end and farm-to-table restaurants. These restaurants have communicated to Tom that they will follow him to his new farm and help spread the word of Heritage Farm.

Professional Associations and Networking

Heritage Farm will become a member of North Carolina’s pork producer association, as well as the National Pork Producers Council. The farm will focus their networking efforts on expanding their client network.

Website/SEO Marketing

Heritage Farm will launch a website that will be well organized, informative, and list all the products currently on offer. The company will also hire a marketing firm to manage its website presence with SEO marketing tactics so that Heritage Farm will appear as a top result on relevant searches.

The pricing of Heritage Farm will be moderate and on par with competitors, so customers feel they receive value when purchasing their products.

Operations Plan

The following will be the operations plan for Heritage Farm. Operation Functions:

• Tom Thatcher will be the Owner and President of the company. He will oversee all operations.
• Maggie Thatcher – Office Manager who will manage the office administration, client files, and accounting.
• Keith Williams – Farmhand experienced in caring for livestock.
• Ron Davis – Farmhand experienced in caring for livestock.

Milestones:

Heritage Farm will achieve the following milestones in the next six months.

• 5/1/202X – Finalize contract to purchase the farm
• 5/15/202X – Finalize contracts for construction/renovation of facilities
• 6/1/202X – Purchase farm equipment
• 6/15/202X – Begin sourcing breed stock
• 8/22/202X – Finish facilities
• 9/1/202X – Begin acquisition of breed stock
• 9/30/202X – Begin breeding

Heritage Farm will be owned and operated by Tom Thatcher. He is joined by his wife, Maggie Thatcher, who will help manage the office and operations.

Financial Plan

Key revenue & costs.

The revenue drivers for Heritage Farm are sales of live pigs and processed pork.

The cost drivers will be the overhead costs required to breed, maintain, and process pigs. The expenses will be the payroll cost, utilities, feed, and farm supplies.

Funding Requirements and Use of Funds

• Farm purchase: $250,000

Key Assumptions

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Number of Pigs Sold Per Month: 100
• Average Sales per Month: $20,000
• Input Costs per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, pig farm business plan faqs, what is a pig farm business plan.

A pig farm business plan is a plan to start and/or grow your pg farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pig Farm business plan using our Pig Farm Business Plan Template here .

What are the Main Types of Pig Farm Businesses?

There are a number of different kinds of pig farm businesses , some examples include: Farrow-to-finish pig farm, Farrow-to-feeder pig farm, or Feeder-to-finish pig farm.

How Do You Get Funding for Your Pig Farm Business Plan?

Pig Farm businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pig Farm Business?

Starting a pig farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop A Pig Farm Business Plan - The first step in starting a business is to create a detailed pig farm business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your pig farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pig farm business is in compliance with local laws.
• Register Your Pig Farm Business - Once you have chosen a legal structure, the next step is to register your pig farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your pig farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Pig Farm Equipment & Supplies - In order to start your pig farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pig farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.