case study magazine

Case Study: Academy Highlands by Risa Boyer Architecture

Designing a full-time residence for retirees can be particularly rewarding for architects. By the time most clients reach that milestone, ...

Case Study: House for a New Beginning by Nielsen:Schuh

Building in California’s wine country is a risky proposition and has been for the last decade. Given the predictable occurrence ...

Case Study: Two Gables by Wheeler Kearns

The aptly named Two Gables residence in Glencoe, Illinois, might appear premeditated, but its symmetrical form emerged organically to serve ...

ARCHITECTURAL INTERIORS

The aptly named Two Gables residence in Glencoe, Illinois, might appear premeditated, but its symmetrical form emerged organically to serve…

Case Study: Tudor Redux by Cohen & Hacker Architects

The 1913 Tudor Revival would need more than gallons of white paint to turn it into a welcoming, light-filled home…

Case Study: 519 Indiana by Studio 804

Urban lots are not for the faint of heart, especially when surrounded by existing dwellings that predate zoning codes. Such…

Case Study: Pointer Perch by Haver & Skolnick Architects

It’s possibly not a coincidence that this project evokes the statue of the world’s most loyal dog, Hachiko, poised forever…

RURAL / SECOND HOMES

Designing a full-time residence for retirees can be particularly rewarding for architects. By the time most clients reach that milestone,…

Building in California’s wine country is a risky proposition and has been for the last decade. Given the predictable occurrence…

Case Study: Old Yacht Club by Elliott Architects

There are many reasons to rescue an old building—because you have to is one of them, because you want to…

Case Study: Farm to Table by McInturff Architects

It turns out that a dairy barn can become a family getaway without much ado, design-wise. Consider this rural Virginia…

Case Study: Presidio Heights Residence by Nick Noyes Architecture

Not far from the Presidio—a national park and Historic Landmark District at the foot of the Golden Gate Bridge—San Francisco’s…

Case Study: West Lynn Residence by A Parallel Architecture

The sensitive renovation of a historic house can take many directions, and the possibilities are compounded when a wing is…

Case Study: The Perch by Chadbourne + Doss Architects

In the midst of Seattle’s dense Queen Anne neighborhood, the Perch forms a quiet sanctuary, floating above the street in…

ON THE BOARDS

Parti Shot: Stacked Moor by Flavin Architects

Most homeowners feel they could benefit from just a little more space. In an older house, that need for space…

Parti Shot: Lake Tahoe Cabins by RO | ROCKETT DESIGN

Humans have a primal desire to live by the water, even if it means assuming some hardships to do so.…

Parti Shot: Rolling Hills Residence by Clayton Korte

When your site has a steep vertical rise, no part of the design or build comes easily. Brian Korte and…

Parti Shot: Tidewater House by Robert M. Gurney, FAIA

When you’re a residential architect, you’re in the business of delivering dream houses. But what happens when your clients’ dream…

28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

Data-Driven Case Study Template
Product-Specific Case Study Template
General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

Case study examples: Handled and HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

Give the case study a personal touch by focusing on the CEO rather than the company itself.
Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

Split up the takeaways of your case studies into bite-sized sections.
Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

Create a table of contents to make your case study easier to navigate.
Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

Case study examples: Carol H. Williams and Chevrolet DTU

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

Feature quotes from your client at the beginning and end of the case study.
Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Case study examples: Think with Google and HubSpot

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Case studies example: Data focus, Think with Google

Key Learnings from the Think with Google Case Study Example

A case study doesn’t need to be long or complex to be powerful.
Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

Close out with a list of products that users can buy after reading the case study.
Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

Case study examples: Asana and HackReactor

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

Include quotes from your client throughout the case study.
Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

Open up with a summary that communicates who your client is and why they reached out to you.
Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

Place the focus immediately on your client by including a snapshot of their company.
Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

Don’t be afraid to get technical in your explanation of what you did for your client.
Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

Include your client’s ROI right in the title of the case study.
Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

Consider writing the entirety of the case study from the perspective of the customer.
Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

Include a video in the heading of the case study.
Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

You don’t need to write a lot to create a great case study. Keep it simple.
Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

Feel free to keep the case study short.
Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

Highlight the turning point for both you and your client during the solution-seeking process.
Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

List the results of your work right at the beginning of the case study.
Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

Link to product pages throughout the case study so that readers can learn more about the solution you offer.
Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

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A photo of the ocean floor shows an autonomous reef structure surrounded by oceanic foliage and plants, fish and lichen. The cover line says "Can this box save coral reefs?"

A Case of Human Trafficking

A disheartening encounter with a young patient convinced physician Kimberly Chang, MPH ’15, that medical professionals can play a key role in protecting victims of coerced sex and labor.

Kimberly Chang was fresh out of medical residency in 2003 when a 14-year-old girl stumbled into her exam room at Asian Health Services in Oakland, California. Reeking of marijuana, with bloodshot eyes and bruises all over her body, the girl asked to be checked for sexually transmitted diseases (STDs).

Chang, MPH ’15, diagnosed several STDs in the teen—and, with a sinking realization, also determined that her patient was being forced into sex, addicted to drugs, and getting beaten up regularly. Over the next few years, Chang would see the scenario repeated again and again among her mostly poor, immigrant patients.

Yet she continued to view her job as primarily treating their medical problems—until the day a young teen girl arrived at the clinic, acutely ill. She had a high fever, a racing heart rate, and a rash all over her body. She’d lost 30 pounds in three months. But she refused to go to the hospital because she feared she’d be arrested on a previous warrant for prostitution.

Chang spent the entire evening negotiating with her. The girl was willing to drive only with her “purchaser”—a man who bought unprotected sex from her three times a week. For two hours, Chang tried to persuade the man to drop the girl off at the emergency room. They never made it, and it took another day before Chang and her colleagues tracked down the girl through her MySpace page and community contacts. This time, Chang personally arranged for someone to drive her to the hospital, where she spent two months recovering.

“But guess what happened when she got out?” Chang asks, still incredulous. “She was sent to jail.” Although the teenager was essentially an abused child, the police and courts considered her a criminal. That 2008 crisis became the catalyst for all that followed in Chang’s career. She evolved from physician to physician-activist to—bolstered by her new master’s degree from the Harvard T.H. Chan School of Public Health—policy advocate. Today, she is propelled by a strong belief that human trafficking should not be a law enforcement but rather a public health issue.

TEACHING PATIENTS THEIR RIGHTS

Chang grew up in Honolulu, Hawaii, in an ethnically Chinese family. Only recently did she learn that her great-grandmother, born in Vietnam, was kidnapped by pirates and sold into slavery in Hong Kong before escaping and starting a family in Hawaii as a plantation worker. “Given the work that I’m doing now,” Chang observes, “I thought that was an interesting connection.”

As a young child, Chang would watch her mother, a speech pathologist, work with children with cerebral palsy. “That care and compassion made a big impact,” she says. At age 12, she set out to be a doctor, calculating to the exact year when she would begin her training as a physician and proceeding straight through college, medical school, and residency before landing at Asian Health Services as a family doctor.

Many of her teen patients came in high on drugs and physically battered. She learned to speak with them bluntly yet sympathetically, to identify who was being forced into sex, and to care for them without judgment. She also made a point of teaching them their rights. In the case of adult patients working as domestic help, for example, she’d explain: “It’s not OK for your employer to hold your passport and stop you from leaving the country.”

Chang was soon promoted to director of a satellite clinic of Asian Health Services. The site served 10 Asian refugee communities but had to turn down many more for lack of language abilities and staff. “It bothered me when I thought about who gets access and who doesn’t. Where is health equity in this?” she says. “I felt I needed to acquire the policy tools to be able to elevate the issues of immigrant and refugee health and of trafficking in the health care, community health, and public health arenas.”

That quest brought her to Harvard Chan through the Commonwealth Fund Mongan Fellowship in Minority Health Policy . There, Chang met people who, like her, were working for populations shut out of mainstream culture and medicine. Her driving goal: to turn human trafficking into a frontline health issue. “How could I make the health care system stronger, so that it could go toe-to-toe with the criminal justice system?” she recalls. “Harvard Chan has given me a platform to make practical changes and reach more patients—not just through my health center but through every health center that wants to take on this issue.”

Commonwealth Fellowship program director Joan Y. Reede, MPH ’90, SM ’92, notes that Chang stood out for her compassion, her creativity—and her impatience at the slow pace of change. “Kim is an extraordinary individual who does not recognize how extraordinary she is,” Reede says. “She hadn’t realized her full potential when she arrived, and over the course of the year she had an awakening that you can make a difference—not by aiming low, but by aiming high.”

Helping young people avoid the sex trade, or get out early, can slow the problem downstream. “By reducing the number of victims,” says Chang, “you can reduce the number of traffickers.”

At Commencement, Chang received the School’s Dr. Fang-Ching Sun Memorial Award for her commitment to vulnerable populations. According to Reede, “It comes out of a deep awareness of the responsibility that accompanies the title of physician—to take care of everyone—and an understanding that the system has that responsibility as well.”

LOOKING UPSTREAM

With MPH in hand, Chang is back at her clinic in Oakland, where she continues to see patients part time. In collaboration with the Association of Asian Pacific Community Health Organizations , she’s also putting into action a policy brief she wrote while at Harvard Chan for the Health Resources and Services Administration, part of the U.S. Department of Health and Human Services (HHS). In line with that effort, she hopes to collaborate with HHS to create pilot models at federally qualified health centers for step-by-step protocols for trafficking victims, from outreach to long-term chronic care, providing the medical roadmap she wishes she’d had when starting out as a community doctor.

As befits a newly minted public health professional, Chang is also looking upstream at original causes. She believes the first step to stop trafficking at its source is to treat it as a disease. “I see this as community surveillance,” she says. “We talked to the Cambodian elders about this problem, and they started looking out and noticing that, oh, their daughters aren’t just going out and having fun. They’re coming home with bruises.”

Although Chang’s patients were typically trafficked by men outside the family—pimps and boyfriends, for example—it’s not uncommon for people to traffic their own family members for economic reasons. Targeting the poverty that leads these families to such desperate measures is critical, Chang says. So is persuading them to reassess what may have become commonplace—in the exam room, in schools, at community gatherings. “We need to change the social norm,” she says, “and redefine what communities consider acceptable.”

In the complex world of trafficking, a victim today may become a recruiter tomorrow. Chang contends that helping young people avoid the trade, or get out early, can slow the problem downstream. “By reducing the number of victims,” she says, “you can reduce the number of traffickers.”

On a more systemic level, Chang urges public health leaders to join initiatives against human trafficking. “At the moment, most of these are run by criminal justice,” she says. “There’s a scarcity of health care and public health in there.”

LIFE AFTER TRAFFICKING

Looking back at her most disturbing cases, Chang has seen that the right treatment and policies can change lives. The first 14-year-old girl who came in high and bruised? Chang treated her STDs, encouraged her to leave the sex trade, and wrote her a letter of support to get into a health assistant training program. Now in her twenties and in a stable relationship, the young woman has a new outlook on life. “Her main challenge today,” notes Chang, “is college algebra.”

But not all stories from the clinic have happy endings. Chang lost touch with the 15-year-old patient who went to jail for prostitution. She heard the girl became pregnant and was still engaged in sex work. Yet such setbacks don’t discourage Chang.

“I have the privilege of being asked the question, ‘How do you not get demoralized?’ My patients don’t have that privilege,” she explains. “I don’t get demoralized because I have the power to change things. If I don’t use that power, who will?”

Karen Brown is a public radio reporter and freelance writer based in Western Massachusetts who specializes in health and mental health issues.

Watch a video or listen to a podcast of Kimberly Chang and other Harvard Chan students.

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Case study: Optimizing operations and tracking progress

Cameco Corporation explores different solutions to create efficiencies among maintenance crews.

April 9, 2024 | By Prometheus Group

Founded in 1988, Cameco Corporation, headquartered in Saskatchewan, Canada, is the world’s largest publicly traded uranium company — and one of the global leaders in uranium production. Cameco produces uranium to fuel nuclear reactors in Canada and internationally. It owns mines, mills, and fuel production facilities in Canada, the United States, and Kazakhstan. The Cigar Lake Mine site, located in northern Saskatchewan, began commercial operation in 2015. It employs some 530 staff and contractors and has repeatedly received safety awards.

Initially, the Cigar Lake Mine site was looking for one solution to a fundamental problem: a fast and easy way to pull multiple documents from multiple sources and have them all printed out with the work order from SAP. Collating these documents ensured maintenance teams were best prepared before commencing maintenance work.

However, after implementing Prometheus planning and scheduling for their enterprise resource planning (ERP) system, SAP, they quickly realized they could use the solutions to overcome other challenges. For instance, they were managing the status of materials and components or producing compliance reports to regulatory bodies.

Overall, Prometheus Group unlocked new ways to create efficiencies while maintaining or exceeding their already high standards for safety, environmental protection, quality, and accuracy.

REQUIREMENTS

• Collecting maintenance documents from various sources to print with the work orders to better equip their maintenance crews

• Gaining visibility into the interdependencies between jobs on and off the critical path

• Simplifying and streamlining daily tasks with user-friendly dashboards, tools, and functions that put an end to repetitive data entry work

• Forecasting planned outages as well as regular maintenance activities

The Cigar Lake site has used Prometheus planning and scheduling for SAP since 2012. They fully leverage the powerful Navigator [now Dashboard] and enjoy how it drastically simplifies SAP for work management. Now, all the maintenance supervisors have their own configured Navigator that acts as their cockpit for business management.

It has become so popular that it has extended outside of the maintenance team and into many operations groups. The operations teams leverage [Dashboard] for work request approvals, backlog reviews on their assets, and even auto-generating regulatory inspection reports.

Another area where Cameco has found time-saving efficiencies and improved accuracy is by leveraging material shopping cart. Floor-level and front-level supervisors use it to locate materials and components, see in real-time what is and is not in stock, and add materials to work orders while continuing to execute work.

“You don’t have to use wildcards. You don’t have to get your search terms in the exact right order or the perfect wording,” said Kris Halland, senior planner of maintenance at Cameco. “Material Shopping Cart saves you time and frustration by consolidating SAP searches into one function. It’s about as close to a Google search as you can get.”

Most recently, they have started working with Prometheus Group’s Extended Functionalities (XF) package to track, manage, and forecast maintenance shutdowns and turnarounds. Previously, it was a challenge to identify and monitor the maintenance tasks along the critical path, as well as “float” work that could potentially interfere with completing the shutdown on time.

When Cameco adopted the Prometheus Group solutions, they had a small scope of goals they wanted to achieve. Since implementing the tools, they’ve achieved a range of process improvements, created numerous efficiencies, and enhanced what their planners and schedulers can do.

Cameco staff are saving many hours in the day by streamlining planning and scheduling processes – without sacrificing the quality of work. Prometheus Planning & Scheduling is designed to take labor-intensive, repetitive tasks and automate them.

“It can be time-consuming to do tasks such as entering selection criteria for SAP variants,” said Halland.“But now we can do that in just one click. Or for example, scheduling 200 work orders. Where that used to take 20 minutes, now I can do that in under 30 seconds with the mass change function. And all these small-time savings add up to a lot of hours re-gained that we can spend more productively.”

The various teams now have clear visibility into maintenance work on and off the critical path. This means supervisors can proactively anticipate issues before timelines are derailed. As Halland noted, “We can keep track of the forest and the trees.” Teams have the visibility they need to monitor schedules and individual jobs in their own context but quickly and easily see how they fit into the bigger picture of next week, next month, and so on.

The visual way that planning and scheduling presents data enables planners, schedulers, supervisors, and even maintenance technicians to understand the working relationships between various jobs – rather than seeing jobs in isolation. Understanding these interdependencies means they can coordinate, sequence, and execute work effectively so that work is always done in the right order at the right time.

Maintenance supervisors use the solutions to do work assignments and dispatching, using the drag-and-drop functionality. “It’s possible to do some of this work in other tools, but it isn’t always fast or intuitive. The Prometheus Group solutions opened up new avenues for us,” said Halland.

Cameco has big goals, and Kris and his team are committed to continuous improvement. They continue exploring new ways to improve their processes and leverage every feature of planning and scheduling for SAP.

designed to take labor-intensive, repetitive tasks and automate them.

“Prometheus Group has ‘old-fashioned’ customer relations — in a good way,” said Halland. “When we need something, we don’t have to submit a ticket and wait through a long, drawn-out process to solve a simple problem. I pick up the phone, and there’s someone to help. The Prometheus Group team is there, ready to have those conversations.”

“We’ve seen a massive number of small improvements across all areas that add up to huge time savings. For instance, with one-click scheduling, what used to take 20 minutes now takes 30 seconds. Suddenly, you have more time to get more done and to do an even better job.” said Halland.

Ways to use condition-based predictive maintenance technologies

IR Rankings – Canada Top 50 2024 now available

The IR Rankings – Canada Top 50 2024 report looks at the current leading companies and individuals for IR in Canada, as voted for by the investment community.

Read the report here >

This report is available to IR Essentials, IR Advanced and IR Intel subscribers to IR Magazine .

A total of 237 portfolio managers and analysts took part in online and telephone surveys carried out between September 2023 and January 2024 to determine the best current exponents of IR in Canada.

Research was carried out into 11 different categories related to IR. This research was used for the IR Magazine Awards – Canada 2024 and the full research produces the IR Magazine Canada Top 50 ranked companies table, which features in this report.

By accessing this report, you will:

Learn which companies are the best current exponents of IR in Canada
Identify the high performers in 11 different IR research categories
Find out why they were nominated from verbatim comments made by the investors and analysts who voted for them
View the points’ breakdown by research category of the top 50 ranked companies.

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The Damage Caused by Trans ‘Inclusion’ In Female Athletics: a Massachusetts Case Study

A single biologically male high-school student has invaded female categories in at least four different sports—negatively affecting hundreds of girls and women in the process.

“A 6’ Tall, Bearded Trans Basketballer Arrogantly Slams a Young Girl to the Ground—She Collapses in Agony,” was how Britain’s Daily Mail headlined the latest transgender sports scandal. Some may roll their eyes at the Mail ’s sensationalist (and uniquely verbose) headline style. But in this case, at least, no one can accuse the newspaper’s copy editors of getting the facts wrong.

The author of that article was one Riley Gaines, a former University of Kentucky swimming star who now helps lead the campaign to protect women’s sport from transgender-identified males. It’s a cause I happen to support. As this Massachusetts high-school basketball controversy attests , male participation in female sports categories isn’t just unfair to girls and women. It’s often dangerous, as well.

Trans-identified male player for Kipp Academy in MA injured 3 girls before half time causing Lowell Collegiate Charter School to forfeit. A man hitting a woman used to be called domestic abuse. Now it's called brave. Who watches this & actually thinks this is "compassionate,… pic.twitter.com/ZLlqYH6iAs — Riley Gaines (@Riley_Gaines_) February 19, 2024

One argument that’s commonly invoked in support of male-bodied “inclusion” in female sports categories is that, as Minnesota-based activist group Gender Justice asserts , “trans women are very much underrepresented in sport,” and “professional trans women athletes are extremely rare.” The idea here is that, no matter the obvious advantages that men have over women in athletics, few female athletes will be negatively affected by the handful of trans-identified males who choose to compete in categories that align with their gender identity.

And, to give these activists their due, it is quite true that most elite male athletes, even those afflicted with gender dysphoria, understand that they don’t belong in protected female spaces. It requires either a blinding sense of arrogance , or perhaps social cluelessness , for a man competing as a woman to fail to understand how disdained (and, in some cases, reviled) he will become if he insists on persistently invading female athletics—notwithstanding the forced displays of camaraderie and acceptance that affected women typically feel obligated to put on for the cameras.

So yes, in this narrow arithmetic sense, I will agree with Gender Justice and similarly mandated activist groups that in most sports, the number of biologically male athletes imposing themselves on female spaces is relatively low. One online catalog of “men and boys who have competed in women’s or girls’ sports” names 317 athletes competing in 57 different sports. While Gaines (and I) would argue that’s 317 too many, it’s a small fraction of the total number of the world’s high-level female athletes.

But those numbers don’t tell the whole story—since male athletic advantages are so enormous that just one or two men can destroy the competitive balance in a female league or tournament. At one recent cycling race in Illinois, for instance, men stole both the gold- and silver-medal podium positions from female competitors, turning the whole event into a joke (albeit one that no one is supposed to laugh at).

And it’s not just a question of who gets to go home with the medals. As demonstrated by the case of the aforementioned “bearded trans basketballer”—Massachusetts high-school senior Lazuli Clark —just a single male athlete who chooses to invade protected female athletic spaces can antagonize, intimidate, or endanger dozens, or even hundreds, of female co-competitors.

Male athlete Lazuli Clark of KIPP Academy excels as a 3-sport athlete in girls' sports: 🏀 Girls' basketball: playoff bound 🏐 Girls' volleyball: League All-Star led the team in kills, aces & digs 👟 Girls' track & field: set meet records in 400m hurdles & shot put at the Lynn… https://t.co/hgA7HG1SrI pic.twitter.com/5QaSBXXSzf — ICONS (@icons_women) February 22, 2024

Thanks in large part to The Independent Council on Women’s Sport , an American-based advocacy group, almost 9-million people have seen the infamous video clip of Clark injuring a female opponent during a February 8 high-school basketball game. Clark, a student at KIPP Academy in Lynn, MA, also reportedly hurt two other girls during that same game. Following the third injury, the coach of the opposing team, Collegiate Charter of Lowell, MA, chose to forfeit the game rather than risk losing more players.

In light of the (predictably negative) fallout, KIPP Academy then chose to forfeit its own last regular-season game. It also withdrew from its Massachusetts Interscholastic Athletic Association (MIAA) playoff bracket, despite having already qualified for the post-season.

And so, all in all, approximately 30 female basketball players on two separate teams suffered negative consequences because a single male player wanted to present to the world as a female athlete. And that tally doesn’t include the female players on other teams that KIPP competed against during the regular season.

Basketball isn’t Clark’s only sporting pursuit. By my count, Clark has opted into female categories in at least four separate sports. (I am making a deliberate attempt to avoid describing Clark with pronouns, as it isn’t clear which ones apply. While many public news accounts of Clark’s exploits use “she” and “her” descriptors, a Saugus, MA-based Tae Kwon Do studio recently appears to have described Clark, who is apparently a “ black belt student ,” as “them,” suggesting a non-binary identity.)

These include volleyball, a sport in which the high-school senior was named a Commonwealth Atlantic Conference “all-star.” According to KIPP Academy Lynn statistics, Clark scored more kills during the 2023-24 volleyball season (171) than the rest of the team (131) combined. (A kill is defined as “an attack by a player that is not returnable by the receiving player on the opposing team and leads directly to a point or loss of rally.”) Clark also led the team in aces and blocked shots , and was tied for the team lead in total sets played , at 68. That makes 68 sets during which one of Clark’s female teammates was warming the bench while this biologically male athlete was racking up kills during KIPP’s 22-game schedule.

Overall, Clark’s volleyball team went 13-and-9 during its 2023-24 season. How many of those 13 victories were owed to the inclusion of a male athlete on KIPP’s roster? We don’t know, in large part because MIAA rules require that students generally “shall not be excluded from participation on a gender-specific sports team that is consistent with the student’s bona fide gender identity.” In light of this policy, many female athletes—as well as coaches and parents—are presumably concerned that voicing their frustrations and fears will earn them accusations of bigotry.

On May 30, 2023, Clark competed —as a female—in Lynn, MA’s All-City Track Championship, setting the all-time meet record (for females) in the 400-meter hurdles and shot put. Clark’s average shot-put distance of 41 feet, 2 inches was more than six feet longer than any female participant achieved at the 2023 state championship in the corresponding division. In both track categories, Clark’s female competitors were bumped down in the rankings as a result. That would include the female athletes who deserved to take first place in hurdles and shot put, but who instead had to console themselves with second.

It’s unclear whether Clark has turned 18 yet. And while I generally think twice before naming a minor in an article of this type, Clark has already gone public as “a transgender female student,” and has been identified by name in promotional materials associated with “all-star” Massachusetts high-school sports events. On September 13, 2023, Clark, then listed as 17 years old, was profiled by a research organization called the Center on Reinventing Public Education (CRPE), which referred to Clark as “a rising senior at KIPP Academy Lynn Collegiate in Massachusetts, where she projected to be the valedictorian [sic]. In the future, she hopes to become a professional opera singer.” Like all the above-cited details regarding Clark’s participation in female basketball, volleyball, and track competitions, this CRPE report is publicly available information.

But there’s also a fourth sport that Clark has chosen to take up under a female identity.

Recently, Quillette received a leaked copy of an October 12, 2022 letter sent to the United States Rowing Association (commonly known as USRowing), the sport’s national governing body, in which 15 parents of elite female Massachusetts-resident rowers detailed their concerns about Clark.

In an interview with Quillette , one of the signatories reported that Clark joined the female rowing club in 2021, after placing poorly (“near the bottom,” by this parent’s account) with the club’s corresponding male team. Clark reportedly didn’t bother to shave or otherwise maintain the outward aesthetic pretenses of female gender identification, and even continued to wear the male club’s uniform.

In one documented 2022 incident, it is alleged, Clark walked into the girls’ changing room, spotted a female rower who was topless, and made a lewd comment about her breasts (“Oooh, titties”). As a result, documents reviewed by Quillette indicate, Clark was reported by team officials to the U.S. Center for SafeSport , a congressionally mandated body dedicated to “ending sexual, physical, and emotional abuse on behalf of athletes everywhere.” After SafeSport took action in late 2022, Clark never rowed for the club again—in either gender category. (Efforts to contact Clark or adult members of Clark’s family about these allegations, as well as other events described in this article, were unsuccessful.)

The above-described allegations have become part of the public record thanks to the U.S. Senate’s Health, Education, Labor, and Pensions Committee, which is investigating the effects of recent changes to federal law that have served to undermine female athletics. In a March 20, 2024 report sent to committee members, it was noted that

during the course of this investigation, Committee staff discovered a direct case of harassment involving Massachusetts youth in a private, free-standing rowing league whose policies are governed by [USRowing]. In Massachusetts and New England, competitive rowing occurs mainly via private leagues, as it is too expensive for high schools to offer. According to a parent who spoke with Committee staff, a male athlete was allowed to join the women’s varsity crew team, which caused many issues for the female athletes. The male athlete was also allowed to use the women’s locker room in accordance with [USRowing] policy. [As a result, many] female athletes avoided using the locker room, but nonetheless a few months later, the male athlete was caught staring openly at one of the female athletes while she changed her clothes in the women’s locker room, and remarked, [REDACTED]. When a female athlete nearby asked if it was the first time he had seen female breasts, the male responded, “uhh yeah” with a laugh. The male athlete was suspended for this incident.

While expressing gratitude for SafeSport’s response, the parent interviewed by Quillette remains concerned that USRowing, which allows men to opt into most women’s categories as a matter of policy , had ignored the concerns that the signatories had begun expressing about Clark since Spring 2022, months before SafeSport took action.

During Zoom calls organized by USRowing to discuss the issue of male inclusion in female categories, the parent told me, the organization’s leadership platformed activists who urged that everyone “affirm” transgender athletes. To do otherwise, these activists argued, would risk discouraging trans athletes from participating in sports, and thereby negatively affect their mental health.

The October 12, 2022 letter to USRowing reads, in part, as follows:

Our daughters have stayed quiet because they are afraid. We tried to speak up for them, and we were shut down. We tried to speak to leadership at all levels. [But] name-calling and the threat of mental health is being used as emotional blackmail to keep us all quiet while women are harmed and devalued…Our daughters also faced a locker room situation where they were uncomfortable…They stopped changing in the locker room and began to hide away. These young girls should never have been put through being told they had to face a male body everyday as they undressed…It was a constant thought, a constant threat to submit and a constant awareness. Yet they dared not say anything (except privately to their parents). The rowing team also required the male athlete to room with them on trips. The girls spoke to us about quitting rowing because of the intimidation of being forced to be in a hotel room alone with a male.

As with Clark’s participation in high-school basketball and volleyball, it’s impossible to know precisely how many female rowers were negatively affected by this one male interloper before SafeSport acted. Given that there were about 40 members of Clark’s rowing team—on top of the female members of other rowing clubs who were forced to compete against this male opponent—the number of affected female rowers was substantial. And this doesn’t include the parents who spent months fruitlessly petitioning USRowing, nor the coaches and staff who had to manage the associated complaints.

How have such travesties been allowed to play out in so many sports? This Massachusetts case study provides a few answers.

“These girls have all been rowing for years, and for many, the main goal is to get recruited to top universities with rowing teams,” the letter signatory told me. “As soon as you express concerns about men rowing as women, you risk getting called out as a ‘transphobe.’ No one wants to risk that. These are girls who’ve been training for three hours a day, six days a week, 50 weeks a year. So when you’re told that the team is going out of town, and someone needs to share a hotel room with a [male] rower, they just look around, and it’s basically like, ‘okay, who wants to take one for the team.’”

(The parent emphasized that the club’s coaching staff were simply following rules set down by USRowing and the state of Massachusetts, and were mindful of how difficult the situation was for the female rowers—an impression that’s well-supported by the internal documents reviewed by Quillette .)

This isn’t the first time I’ve had a parent of a female athlete explain to me how this political dynamic works. Earlier this year, the international media reported on the shocking case of one “ Melody Wiseheart ”—also known as Nicholas Cepeda—a 50-year-old male psychology professor at Canada’s York University who identifies as female and enters swimming competitions against teenage girls as young as 13 years old. When I spoke with a mother of an affected female swimmer, she told me that none of the parents wanted to be known as political “troublemakers,” lest it negatively affect their daughters’ chances of progressing within the sport. As a result, many simply looked on helplessly as a middle-aged man shared a locker room and pool deck with terrified female children one quarter his age.

A second reason such farces are tolerated is that male athletes who invade female athletic spaces have become experts at reciting the same activist talking points that USRowing and other sports organizations have used to gaslight concerned parents. A common rhetorical strategy here is to suggest that any expression of concern for the integrity of female sports categories (or the emotional well-being of girls) serves to channel a form of conservative political extremism, which in turn nullifies the very “existence” of trans-identified individuals.

A 2023 media profile of Clark, for instance, has the high school senior lamenting (in the words of a The74 reporter) “how difficult it can be to focus on school when some policymakers are passing laws against her identity.” According to Clark,

going to school is the least of people’s concerns at this point for a lot of people. There are days where I’m like, ‘Oh yeah, I have to worry about my [Advanced Placement] U.S. history project, and yesterday another state basically made it so that I can never exist in that state.’ And it’s like, how’s anyone supposed to think about anything at all when there’s all of that going on?

Another common factor one observes is the ideological capture of sports oversight bodies by small groups of activist administrators. In my 2022 Quillette reporting on biological males seeking to compete in disc golf, for instance, I found that one of the directors on the sport’s international oversight body is a 6’4”-tall trans-identified male named Laura Nagtegaal—someone who has not only advocated for male inclusion in women’s categories, but has even won PDGA Masters events that were (at least nominally) reserved for female athletes.

When it comes to USRowing, several of the concerned parents and activists I’ve interviewed mentioned endocrinologist Kathryn Ackerman, a former elite rower who now serves as chair of USRowing’s medical committee. These critics also have pointedly noted Dr. Ackerman’s role as medical director of the Female Athlete Program in the Division of Sports Medicine at Boston Children’s Hospital (BCH). In recent years, BCH became infamous for performing mastectomies on teens as young as 15, and for offering vaginoplasties to teens as young as 17.

Moreover, at least one of Dr. Ackerman’s co-authored academic papers—titled, Improving inclusion and well-being of trans and gender nonconforming collegiate student-athletes —can be taken to suggest that she is sympathetic to the demands of trans-identified athletes. In that paper, Dr. Ackerman and her co-authors repeatedly urged National Collegiate Athletic Association officials to challenge “myths” associated with “trans and gender nonconforming” individuals. The nature of those “myths” is never spelled out, but that word often is used as political code to suggest that male athletic advantages over women are imaginary.

And yet, as I learned during my research, Dr. Ackerman’s views on the subject of male-female sex differences are highly informed. In a recent online lecture entitled The Care of Transgender Athletes , for instance, she systematically stepped fellow doctors through the many decisive advantages that male athletes possess over their female counterparts. Yes, her lecture began with dubious slogans to the effect that biological sex is a mere “construct” that doctors “assign” based on “various anatomical and physiological traits” (as well as inflated statistics on the prevalence of differences of sexual development ). But she then quickly got into the real science:

Women…have about 30 percent lower max cardiac output. So that means they would typically have less capacity to move blood and have a decreased work capacity. They have about 25 to 50 percent lower VO2 max—so less work capacity. They have lower blood volume, so less oxygen-carrying capacity. And about 45 percent less lean body mass. So that would suggest that women are 40 to 60 percent weaker in their upper-body strength, and 25 percent weaker in their lower-body strength.

Dr. Ackerman’s presentation was highly detailed; and I won’t summarize all of it. But suffice it to say that she is, as her glittering résumé attests, a true expert in the field of sports medicine, especially as it relates to girls and women. She is also a former member of the U.S. Women’s national rowing team. If there is anyone in the entire country better situated to understand the enormous gulf that separates male and female rowing capabilities (with the possible exception of Quillette contributor and former U.S. Olympic rower Mary O’Connor ), I’m not sure who it would be.

“As [a journalist] who’s become familiar with the science in this area, I was struck by your deep knowledge, and your frank appreciation of the very real differences between men and women when it comes to sports performance,” I wrote in a March 21 email to Dr. Ackerman. “So I am at a loss to explain to readers how an organization with you at the helm of its medical committee can maintain a policy that, with few exceptions, allows men to row as women. If there’s any light you can shed on this question, either on or off the record, I’d be much obliged.”

If and when Dr. Ackerman responds, I’ll update this article to let readers know.

As female athletes and their parents find their political voice, the tide is beginning to turn on this issue—even in progressive parts of the United States, such as New York City . And spectacles such as that of “a 6’ Tall, Bearded Trans Basketballer” throwing girls around like rag-dolls will only accelerate the process.

Once the ideological movement to undermine the reality of sexual dimorphism has run its course, and it’s (once again) become settled policy across the sporting world that turning “he” into “she” should not be a magic ticket into female leagues (or locker rooms), the question will become: How did we allow this to happen?

For my own part, I’m not particularly interested in laying blame on the likes of Clark—young, confused, gender dysphoric males whose actions are being encouraged by others. What’s more interesting is why people who should know better—adult politicians, educators, administrators, scientists, and doctors such as Dr. Ackerman—have lent their names and reputations to this movement. One hopes that, at least in their private thoughts, they’ve begun to understand the disastrous effect of policies that prioritize the sanctity of male delusions over female safety.

AI-generated image of Mayans watching a complete solar eclipse.

Reflections on the Eclipse

In the modern world, it is easy to forget our connection to celestial objects and how important that connection has been throughout human history.

The UC’s Corner-Office Revolutionary

In a new memoir, a former academic administrator explains how she led the ideological campaign to enshrine DEI as a ‘core mission’ at the University of California.

The Delta Variant

John Landis’s 1978 comedy classic ‘Animal House’ is a time capsule from an era when humor and campus politics were very different.

The Prophet of October 7?

Frantz Fanon’s defenders try to distance him from the of ethos of violence he advocated, even as they embrace his anti-colonialist rhetoric to promote anti-Zionism.

Under Attila’s Gaze

In the ninth instalment of ‘The So-Called Dark Ages,’ Herbert Bushman describes a Roman diplomat’s famous fifth-century journey into the heart of Hunnic territory.

Innovation: The Forgotten Factor

Western innovation is the most effective foreign aid programme ever discovered.

From the Blog

Michal cotler-wunsh: “jew hatred never died, it just mutated”, young women need to stop oversharing online: quillette cetera episode 32, on confected radicalism: quillette cetera episode 31, razib khan answers my most controversial questions about genetics: quillette cetera episode 30.

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Hero Maker | Dave Ferguson

Why did I see a 10x dream for this church planter?

Why did I see more in him than he saw in himself?

My challenge for him to dream of planting 500 new churches began an hour-long conversation where I shared what I call the “4 Always.” It is my observation that when these four simple practices are always used, they have allowed me and others to maximize their leadership. If you will always do these, I believe they will help you maximize your leadership too.

1. Always Apprentice.

Never do anything alone, and always have an apprentice. If you are leading a group, team, site, church or network, you always have an apprentice. Apprenticeship is essential to disciple making and creating movement. It is what Jesus did with his disciples, and what Paul did with Timothy. Apprenticeship allows you to scale your leadership.

2. Always Lead Small.

By always leading small, you model the behavior you want to see from others. Since the day we started Community Christian Church, I have always led a small group. Always leading small is what creates culture. Some leaders think they outgrow this, and believe they don’t need to be bothered with the small things. The truth is, they need it personally, and others need to see them do it. It is the small things that create culture.

3. Always Lead Large.

While leading at the smallest level can stay the same for decades, leading at the largest level will constantly change and expand. My leadership has expanded from leading a small group 30 years ago to leading “movement” leaders on different continents today. By always leading at the largest level possible, it allows your leadership to expand 10x and beyond.

4. Always Train and Trust.

As your leadership expands from small to large, it is important that you do not lead in the middle. You need to train and trust other leaders. This will create the necessary leadership infrastructure.

Case Study in Maximizing Leadership

Fifteen years ago, Troy and Janet McMahon led a team to start Restore Church in Kansas City. Since then, Troy has 10xed his leadership. Restore Church is now a multisite church that has given birth to four NewThing networks that have planted 181 churches. How did he and others do it? A lot of grace from God, and by living out the “4 Always.”

* Always Apprentice: For a decade and half Troy’s leadership has scaled by always having someone alongside him who he is apprenticing.

* Always Lead Small: From the day Restore started, Troy has created a culture of multiplication by always leading a small group with an apprentice.

* Always Lead Large: Troy has continued to expand and lead at larger levels. He is currently apprenticing four network leaders in the city of Kansas City.

* Always Train and Trust: Moving from a church planter to one of the most influential voices in the city required Troy to create the necessary infrastructure. He did that by continually training and trusting other leaders to lead where he once led.

The last time I was with that young church planter that I mentioned at the beginning, I overheard him saying, “I am dreaming of 500 new church plants!” His dream had grown 10x. He is on his way to maximizing his leadership. How about you?

Wedding Style Magazine

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They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

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Because Wedding Style focuses on only the affluent segment of the wedding market, Big Fish Results designed the search, content and conversion strategy around the luxury wedding consumer that spends $225,000 - $2,000,000 on their wedding weekend.

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A Study in Senate Cowardice

Republicans like Rob Portman could have ended Donald Trump’s political career. They chose not to.

photo-illustration of black-and-white photos of 10 Republican senators pinned to red board including pinned labels indicating each senator's state

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In late June of 2022, Cassidy Hutchinson, a former Trump-administration aide, provided testimony to the congressional committee investigating the January 6 attack on the Capitol. This testimony was unnerving , even compared with previous revelations concerning Donald Trump’s malignant behavior that day. Hutchinson testified that the president, when told that some of his supporters were carrying weapons, said, “I don’t fucking care that they have weapons. They’re not here to hurt me. Take the fucking mags away.” He was referring to the metal detectors meant to screen protesters joining his rally on the Ellipse, near the White House.

Explore the May 2024 Issue

Check out more from this issue and find your next story to read.

Hutchinson also testified that Trump became so frantic in his desire to join the march to the Capitol that at one point he tried to grab the steering wheel of his SUV. This assertion has subsequently been disputed by Secret Service agents , but what has not been disputed is an exchange, reported by Hutchinson, between White House Counsel Pat Cipollone and Mark Meadows, the president’s chief of staff. In this conversation, which took place as Trump supporters were breaching the Capitol, Cipollone told Meadows, “We need to do something more—they’re literally calling for [Vice President Mike Pence] to be fucking hung.” Hutchinson reported that Meadows answered: “You heard [Trump], Pat. He thinks Mike deserves it. He doesn’t think they’re doing anything wrong.”

David A. Graham: The most damning January 6 testimony yet

Hutchinson seemed like a credible witness, and she was obviously quite brave for testifying. This very young person—she was 25 at the time of her testimony—went against the interests of her political tribe, and her own career advancement, to make a stand for truth and for the norms of democratic behavior. Washington is not overpopulated with such people, and so the discovery of a new one is always reassuring.

As it happened, I watched the hearing while waiting to interview then-Senator Rob Portman, a grandee of the pre-Trump Republican establishment , before an audience of 2,000 or so at the Aspen Ideas Festival. The session would also feature Mitch Landrieu, the former mayor of New Orleans, who was serving at the time as President Joe Biden’s infrastructure coordinator. Portman’s appearance was considered to be a coup for the festival (for which The Atlantic was once, but was by this time no longer, a sponsor).

Republican elected officials in the age of Trump don’t often show up at these sorts of events, and I found out later that the leaders of the Aspen Institute, the convener of this festival, hoped that I would give Portman, a two-term senator from Ohio, a stress-free ride. The declared subject of our discussion was national infrastructure spending, so the chance of comity-disturbing outbursts was low. But I did believe it to be my professional responsibility to ask Portman about Hutchinson’s testimony, and, more broadly, about his current views of Donald Trump. In 2016, during Trump’s first campaign for president, Portman withdrew his support for him after the release of the Access Hollywood tape, in which Trump bragged about sexually assaulting women. But Portman endorsed Trump in 2020 and voted to acquit him in the second impeachment trial, and I wanted to ask him if Hutchinson’s testimony, or anything else he had heard in the 18 months since the violent attack on the Capitol, had made him regret his decision.

Portman was one of 43 Republican senators who voted against conviction . Sixty-seven votes were required to convict. If 10 additional Republican senators had joined the 50 Democrats and seven Republicans who voted for conviction, Trump would not today be the party’s presumptive nominee for president, and the country would not be one election away from a constitutional crisis and a possibly irreversible slide into authoritarianism . (Technically, a second vote after conviction would have been required to ban Trump from holding public office, but presumably this second vote would have followed naturally from the first.)

Adam Serwer: Don’t forget that 43 Senate Republicans let Trump get away with it

It would be unfair to blame Portman disproportionately for the devastating reality that Donald Trump, who is currently free on bail but could be a convicted felon by November, is once again a candidate for president. The Republican leader in the Senate, Mitch McConnell, denounced Trump for his actions on January 6, and yet still voted to acquit him. Trump’s continued political viability is as much McConnell’s fault as anyone’s.

But I was interested in pressing Portman because, unlike some of his dimmer colleagues, he clearly understood the threat Trump posed to constitutional order, and he was clearly, by virtue of his sterling reputation, in a position to influence his colleagues. Some senators in the group of 43 are true believers, men like Ron Johnson of Wisconsin, who, in the words of Mitt Romney ( as reported by the Atlantic staff writer McKay Coppins ), never met a conspiracy theory he didn’t believe. But Portman wasn’t a know-nothing. He was one of the most accomplished and respected members of the Senate. He had been a high-ranking official in the White House of George H. W. Bush, then a hardworking member of the House of Representatives. In George W. Bush’s administration, he served as the U.S. trade representative and later as the director of the Office of Management and Budget. He was well known for his cerebral qualities and his mastery of the federal budget. He was also known to loathe Donald Trump. In other words, Portman knew better.

From the November 2023 issue: McKay Coppins on what Mitt Romney saw in the Senate

“I do want to ask you directly,” I said, when we sat onstage, “given what you know now about what happened on January 6, do you regret your vote to acquit in impeachment?”

Portman immediately expressed his unhappiness with what he took to be an outré question. “You have just surprised me,” he said, complaining that I hadn’t told him beforehand that I would ask him about Trump. (American journalists generally do not warn government officials of their questions ahead of time.) He went on to say, “You know that I spoke out in the strongest possible terms on January 6.”

Indeed he had. This is what Portman said on the Senate floor once the Capitol had been secured: “I want the American people, particularly my constituents in Ohio, to see that we will not be intimidated, that we will not be disrupted from our work, that here in the citadel of democracy, we will continue to do the work of the people. Mob rule is not going to prevail here.”

Onstage, Portman reminded me of his comments. “On the night it happened, I took to the Senate floor and gave an impassioned speech about democracy and the need to protect it. So that’s who I am.”

But this is incorrect. This is not who he is. Portman showed the people of Ohio who he is five weeks later, on February 13, when he voted to acquit Trump, the man he knew to have fomented a violent, antidemocratic insurrection meant to overturn the results of a fair election.

His argument during impeachment, and later, onstage with me, was that voting to convict an ex-president would have violated constitutional norms, and would have further politicized the impeachment process. “Do you think it would be a good idea for President Obama to be impeached by the new Republican Congress?” he asked. He went on, “Well, he’s a former president, and I think he should be out of reach. And Donald Trump was a former president. If you start that precedent, trust me, Republicans will do the same thing. They will.”

It was an interesting, and also pathetic, point to make: Portman was arguing that his Republican colleagues are so corrupt that they would impeach a president who had committed no impeachable offenses simply out of spite.

I eventually pivoted the discussion to the topic of bridges in Ohio, but Portman remained upset, rushing offstage at the end of the conversation to confront the leaders of the festival, who tried to placate him.

Initially, I found his defensive behavior odd. A senator should not be so flustered by a straightforward question about one of his most consequential and historic votes. But I surmised, from subsequent conversations with members of the Republican Senate caucus, that he, like others, felt a certain degree of shame about his continued excuse-making for the authoritarian hijacker of his beloved party.

The Atlantic ’s Anne Applebaum, one of the world’s leading experts on authoritarianism, wrote in 2020 that complicity , rather than dissent, is the norm for humans, and especially for status-and-relevance-seeking politicians. There are many explanations for complicity, Applebaum argued. A potent one is fear. Many Republican elected officials, she wrote, “don’t know that similar waves of fear have helped transform other democracies into dictatorships.”

From the July/August 2020 issue: Anne Applebaum on why Republican leaders continue to enable Trump

None of the 43 senators who allowed Donald Trump to escape conviction made fear their argument, of course. Not publicly anyway. The excuses ranged widely. Here are the stirring and angry words of Dan Sullivan, the junior senator from Alaska, explaining his vote to acquit: “Make no mistake: I condemn the horrific violence that engulfed the Capitol on January 6. I also condemn former President Trump’s poor judgment in calling a rally on that day , and his actions and inactions when it turned into a riot. His blatant disregard for his own vice president, Mike Pence, who was fulfilling his constitutional duty at the Capitol, infuriates me.”

Sullivan voted to acquit, he said, because he didn’t think it right to impeach a former president. Kevin Cramer, of North Dakota, argued that “the January 6 attacks on the Capitol were appalling, and President Trump’s remarks were reckless.” But Cramer went on to say that, “based on the evidence presented in the trial, he did not commit an impeachable offense.” Chuck Grassley of Iowa said, in explaining his vote, “Undoubtedly, then-President Trump displayed poor leadership in his words and actions. I do not defend those actions, and my vote should not be read as a defense of those actions.” He continued, “Just because President Trump did not meet the definition of inciting insurrection does not mean that I think he behaved well.”

From the January/February 2024 issue: If Trump wins

Now contrast this run of greasy and sad excuse-making with Mitt Romney’s explanation for his vote to convict: “The president’s conduct represented an unprecedented violation of his oath of office and of the public trust. There is a thin line that separates our democratic republic from an autocracy: It is a free and fair election and the peaceful transfer of power that follows it. President Trump attempted to breach that line, again. What he attempted is what was most feared by the Founders. It is the reason they invested Congress with the power to impeach. Accordingly, I voted to convict President Trump.”

On February 13, 2021, Romney was joined by six other Republicans—North Carolina’s Richard Burr, Louisiana’s Bill Cassidy, Alaska’s Lisa Murkowski, Maine’s Susan Collins, Nebraska’s Ben Sasse, and Pennsylvania’s Pat Toomey—in voting to convict. If the United States and its Constitution survive the coming challenge from Trump and Trumpism, statues will one day be raised to these seven. As for Rob Portman and his colleagues, they should hope that they will merely be forgotten.

*Lead image sources: (left to right from top) Douglas Christian / ZUMA Press / Alamy; MediaPunch / Alamy; Tasos Katopodis / Getty; Hum Images / Alamy; Danita Delimont / Alamy; Anna Moneymaker / Getty; Samuel Corum / Getty; Anna Moneymaker / Getty; Al Drago / Bloomberg / Getty; Samuel Corum / Getty; Anna Moneymaker / Getty

This article appears in the May 2024 print edition with the headline “A Study in Senate Cowardice.”

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