definition for the word presentation

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presentation

an act of presenting.

the state of being presented.

a social introduction, as of a person at court.

an exhibition or performance, as of a play or film.

offering, delivering, or bestowal, as of a gift.

a demonstration, lecture, or welcoming speech.

a manner or style of speaking, instructing, or putting oneself forward: His presentation was very poor.

Commerce . the presentment of a bill, note, or the like.

Obstetrics .

the position of the fetus in the uterus during labor.

the appearance of a particular part of the fetus at the cervix during labor: a breech presentation.

Ecclesiastical . the act or the right of presenting a member of the clergy to the bishop for institution to a benefice.

Origin of presentation

Other words from presentation.

• non·pres·en·ta·tion, noun
• self-pres·en·ta·tion, noun

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use presentation in a sentence

And, he has never been one to shy away from grand presentations.

At least one of those presentations is usually a silent film with organ accompaniment.

Instead, designers tend to focus more on business, making sure buyers view the collections, and less on dramatic presentations.

She had seen one of his presentations at a scientific conference and had been intrigued.

"I asked them to do presentations at the Broadway Dance Center showing me their version of Runyonland," he recalls.

George Washington enjoyed dramatic presentations very much and on numerous occasions visited the Williamsburg Playhouse.

Thinking, he maintains, does not need language or sensuous presentations.

In assorting his stock of fibulæ, he was enabled to lay out a series of eight styles, each different, but with many presentations.

Many of them are faithful and accurate presentations of the great deeds done in that war.

Who is there now that can read the five columns of Presentations in his Morning Newspaper without a shudder?

British Dictionary definitions for presentation

/ ( ˌprɛzənˈteɪʃən ) /

the act of presenting or state of being presented

the manner of presenting, esp the organization of visual details to create an overall impression : the presentation of the project is excellent but the content poor

the method of presenting : his presentation of the facts was muddled

a verbal report presented with illustrative material, such as slides, graphs, etc : a presentation on the company results

an offering or bestowal, as of a gift

( as modifier ) : a presentation copy of a book

a performance or representation, as of a play

the formal introduction of a person, as into society or at court; debut

the act or right of nominating a clergyman to a benefice

med the position of a baby relative to the birth canal at the time of birth

commerce another word for presentment (def. 4)

television linking material between programmes, such as announcements, trailers, or weather reports

an archaic word for gift

philosophy a sense datum

(often capital) another name for (feast of) Candlemas

Derived forms of presentation

• presentational , adjective

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Definition of presentation noun from the Oxford Advanced American Dictionary

presentation

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• 3 [ countable ] a meeting at which something, especially a new product or idea, or piece of work, is shown to a group of people The sales manager will give a presentation on the new products.
• 4 [ countable ] the series of computer slides (= images) that accompany the talk when someone gives a presentation at a meeting I put my presentation on a memory stick.
• 5 [ countable ] a ceremony or formal occasion during which a gift or prize is given
• 6 [ countable ] a performance of a play, etc. in a theater
• 7 [ countable , uncountable ] ( medical ) the position in which a baby is lying in the mother's body just before birth

Nearby words

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• presentation

pres·en·ta·tion

Pres•en•ta•tion, pre·sen·ta·tion.

• active public information policy
• altitude hole
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Presentation Definition

• presentment
• demonstration
• introduction
• remembrance

Other Word Forms of Presentation

Origin of presentation.

From Old French presentation (French présentation ), from Latin praesentātiōnem , accusative singular of praesentātiō (“representation, exhibition").

From Wiktionary

Presentation Sentence Examples

The next stop on his list was visiting Ms. Lydia Larkin, deputy sheriff, whose presentation of a speeding ticket and general attitude still pissed him off, just remembering it.

The subject for history is not man's will itself but our presentation of it.

Simony may be committed in three ways - in promotion to orders, in presentation to a benefice, and in resignation of a benefice.

But in this case the presentation reverts to the patron and not to the crown.

The theme even extends to their food presentation .

Related Articles

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Words Starting With

Words ending with, unscrambles, words starting with p and ending with n, word length, words near presentation in the dictionary.

• present-arms
• presentability
• presentable
• presentableness
• presentably
• presentaneous
• presentation
• presentation box
• presentation logic
• presentational
• presentationalism
• presentationally

Synonyms of presentation

• as in present
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Thesaurus Definition of presentation

Synonyms & Similar Words

• contribution
• benefaction
• care package
• philanthropy
• benevolence
• beneficence
• remembrance

Antonyms & Near Antonyms

• peace offering

Thesaurus Entries Near presentation

presentable

presentation

presentations

Cite this Entry

“Presentation.” Merriam-Webster.com Thesaurus , Merriam-Webster, https://www.merriam-webster.com/thesaurus/presentation. Accessed 17 Apr. 2024.

More from Merriam-Webster on presentation

Nglish: Translation of presentation for Spanish Speakers

Britannica English: Translation of presentation for Arabic Speakers

Britannica.com: Encyclopedia article about presentation

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Definition of 'presentation'

• presentation

Video: pronunciation of presentation

presentation in American English

Presentation in british english, examples of 'presentation' in a sentence presentation, related word partners presentation, trends of presentation.

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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Presentation

• Written By Gregg Rosenzweig
• Updated: November 8, 2023

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . Just depends on the creativity used to convert it and the story that brings it to life.

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

• Short Form (5 content slides)
• Standard Form (10 content slides)
• Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary , sales presentation, or any kind of internal document that can be repurposed into external-facing content pieces — without pain.

Presentation Examples – Short Form

Presentation Examples – Standard Form

Presentation Examples – Long Form

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

Impress your clients, co-workers, and leadership team with exceptional content for your next presentation, product demonstration, and more. If you need help getting your message across in a succinct, attention-grabbing, and persuasive way, talk to one of our content specialists today.

Stay in the know.

We will keep you up-to-date with all the content marketing news and resources. You will be a content expert in no time. Sign up for our free newsletter.

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Transform your marketing with a consistent stream of high-quality content for your brand.

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Presentation Definition: A Comprehensive Guide

Table of contents, unraveling the presentation definition.

Presentation – a word frequently used in English, Spanish, Latin, French, and Arabic contexts, but what does it exactly mean? In this article, we delve into the definition of presentation , exploring its various facets and applications in different fields.

The Essence of Presentation: A Definition

What is a presentation.

A presentation is the act of presenting information or ideas to a group of people in a structured and deliberate manner, often with the aid of visual aids like PowerPoint, Keynote, or multimedia tools.

Presentations are a ubiquitous part of the professional, educational, and social landscape. The act of presenting, essentially communicating information and ideas to a group of people, has evolved significantly over time. This article explores the definition of a presentation, its various formats, the skills required to make it effective, and the nuances of a great presentation, all while weaving in an eclectic mix of keywords.

Historical Roots: From Latin to Modern Day

The Evolution from ‘Praesentātiō’ to ‘Presentation’

In its essence, a presentation is the act of presenting or displaying information or ideas to an audience. The Oxford English Dictionary defines it as “the action or process of presenting something to someone.” In Latin, the term stems from ‘praesentātiō’, denoting the action of placing before or showing. This definition has broadened in modern English to encompass various methods of showcasing information, whether it’s a business pitch, an academic lecture, or introducing a new product.

The term has its origins in Latin (‘praesentātiō’), evolving through various languages like French and British English, symbolizing the act of presenting, displaying, or giving something to others.

Types and Formats of Presentations

Diverse Formats for Different Needs

Presentations can vary in formats – from formal PowerPoint presentations to informal Prez (an informal abbreviation of presentation) discussions, each tailored to suit specific requirements.

Enhancing Presentation Skills: A Guide

Mastering the Art of Presentation

Presentations come in various formats, from the traditional speech to more contemporary multimedia showcases. PowerPoint, a widely used tool, allows the integration of text, images, and graphs to create visually appealing slides. Similarly, Apple’s Keynote offers tools for creating impactful multimedia presentations. The inclusion of visual aids, like graphs and charts, enhances comprehension and retention. For those interested in learning Spanish, Arabic, or French, incorporating these languages in presentations can broaden audience reach.

Effective presentation skills involve a blend of clear communication, eye contact , engaging visual aids , and a confident delivery. These skills are crucial in both business and educational settings.

Presentation in the Digital Age: Multimedia and Keynote

Embracing Technology for Impactful Presentations

In the era of digital communication, tools like multimedia presentations and Apple’s Keynote software have become indispensable for creating dynamic and interactive presentations.

The Art of Visual Aids: Graphs and More

Using Graphs and Visuals Effectively

Effective presentations often include graphs and other visual aids to convey complex information in an easily digestible format, enhancing the audience’s understanding.

Presentation in Different Languages

A Multilingual Perspective

The concept of presentation transcends languages, from English to Arabic , each offering unique nuances in the art of presenting.

Presentation in Literature and Culture

Presentation Copy and Beyond

The term also appears in literary contexts, such as a “presentation copy” of a book, and in cultural scenarios like a “breech presentation” in childbirth, where the baby is positioned to exit the birth canal feet first.

Effective Presentation: Tips and Techniques

Crafting an Impactful Presentation

An effective presentation is more than just delivering facts; it involves engaging storytelling, structured key points , and the ability to connect with the audience.

To deliver an effective presentation, certain skills are paramount. English, being a global lingua franca, is often the preferred language for presentations. However, the ability to present in multiple languages, like Spanish or French, can be a significant advantage.

Eye contact is a crucial skill, establishing a connection with the audience and making the presentation more engaging. Additionally, the ability to read the room and adjust the presentation accordingly is vital.

Incorporating Quizzes and Group Activities

Interactive elements like quizzes can transform a presentation from a monologue into a dynamic group activity. They encourage participation and can be especially effective in educational settings. Quizzes can also be used in business presentations to gauge audience understanding or to introduce a new product.

Presentation in Educational Contexts

Learning Through Presentations

In educational settings, presentations are used as a tool for teaching and assessment, often involving quizzes and interactive sessions to enhance learning.

Synonyms and Related Terms

Exploring Synonyms and the Thesaurus

The thesaurus offers a range of synonyms for ‘presentation,’ such as exhibition, demonstration, and display, each with slightly different connotations.

The Thesaurus and Vocabulary Expansion

Utilizing a thesaurus can enrich presentation language, offering synonyms and example sentences to clarify points. The ‘word of the day’ concept, often found in English learning resources, can be an interesting addition to presentations, especially in multilingual contexts.

Historical and Specialized Types of Presentations

The term ‘presentation’ also has specialized meanings. In historical contexts, a ‘presentation copy’ refers to a book or manuscript gifted by the author. In obstetrics, ‘breech presentation’ denotes a situation where the baby is positioned to exit the birth canal feet or buttocks first. Understanding these specialized definitions enriches the overall grasp of the term.

Presentation in Business: Introducing a New Product

The Role of Presentation in Business

In business contexts, presentations are crucial for scenarios like introducing a new product , persuading investors, or communicating with stakeholders.

Word of the Day: Presentation

Expanding Vocabulary with ‘Presentation’

In language learning, ‘presentation’ can be a word of the day , helping learners understand its usage through example sentences and pronunciation (notated as /ˌprez.ənˈteɪ.ʃən/ in English).

Key Points and Summarization

An effective presentation distills complex information into key points, making it easier for the audience to remember the most important takeaways. Summarization skills are critical in achieving this clarity.

Cultural Influences and Adaptations

The concept of presentations varies across cultures. In Arabic-speaking countries, the style of presentation might differ significantly from that in English-speaking contexts. The benefice of understanding cultural nuances cannot be overstated, as it can significantly impact the effectiveness of a presentation.

The Role of Technology

Technology, particularly multimedia, plays a pivotal role in modern presentations. From PowerPoint slides to advanced software like Keynote, the use of technology has revolutionized the way information is presented. The integration of videos, sound, and interactive elements makes presentations more engaging and memorable.

Eye Contact and Body Language

In delivering a presentation, non-verbal cues like eye contact and body language are as important as the spoken content. Maintaining eye contact with the audience establishes a connection and keeps them engaged. Similarly, confident body language can convey authority and enthusiasm.

The Art of Storytelling

A great presentation often resembles storytelling. It’s not just about relaying facts; it’s about weaving a narrative that resonates with the audience. This involves understanding the audience’s needs and interests and tailoring the content accordingly.

Innovation and New Products

Presentations are often the first introduction of a new product to the market. The effectiveness of these presentations can make or break the product’s success. Highlighting the unique features and benefits in a clear, compelling manner is crucial.

The Power of Presentation

Presentations are a powerful tool for communication and education. Whether in a formal business setting or an informal educational environment, mastering the art of presentation can lead to more effective and impactful communication.

1. Oxford English Dictionary

2. Merriam-Webster Thesaurus

3. Apple Keynote User Guide

4. Presentation Techniques in Educational Literature

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## Frequently Asked Questions About Presentations

### What is in a presentation?

A presentation typically includes a combination of spoken words and visual aids such as PowerPoint slides, graphs, or multimedia elements. It’s an organized way to convey information or ideas to a group of people.

### What is meant by giving a presentation?

Giving a presentation refers to the act of presenting information or ideas to an audience. This act, known in various languages including English, Spanish, and French as ‘presentation’ (or ‘praesentātiō’ in Latin), involves communication skills, visual aids, and sometimes interactive elements like quizzes.

### What makes a good presentation?

A good presentation effectively communicates key points, engages the audience through eye contact and clear speech (often practiced as a ‘word of the day’ in English classes), uses visual aids like graphs, and is well-structured. Effective presentation skills are crucial for this.

### What are the types of presentation?

There are various types of presentations, including formal business presentations (often using PowerPoint or Keynote), educational lectures, sales pitches for a new product, and informal talks. Each type uses different formats and approaches.

### What are the 4 parts of a presentation?

The four main parts of a presentation are the introduction, the main body, the conclusion, and the Q&A session. Each part plays a vital role in delivering an effective presentation.

### What are the three things that a good presentation should do?

A good presentation should inform, engage, and persuade or inspire the audience. It’s about more than just delivering facts; it’s an act of communication that can change perspectives or encourage action.

### How is a presentation linked with multimedia?

Presentations often use multimedia elements like videos, audio clips, and animated graphs to enhance the viewer’s understanding and engagement. Multimedia tools like PowerPoint and Keynote are widely used in creating dynamic presentations.

### How long should a presentation be?

The length of a presentation can vary, but it’s typically between 15 to 30 minutes. The duration depends on the context and the amount of information to be covered. It’s important to keep presentations concise to maintain the audience’s attention.

These answers incorporate various aspects of presentations, including their definition, formats, and the skills required, in multiple languages and contexts, as seen in resources like Oxford dictionaries and thesaurus.

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10 Ways to present definitions without boring your audience

Written by Archana Nayak

June 12, 2021, public speaking | visualization | writing.

Reading Time: Word Count:

The situation

You’ve just attended a breathtaking wedding ceremony for a couple you adore. 

You’re happy, nostalgic, and generally emotional – you’re feeling all the feels. 

You head to the reception where the best man gets up to deliver his speech.

You’re stoked to hear his meaningful toast honoring the happy couple.

There’s a hush over the crowd as he begins…

“Merriam-Webster defines marriage as…” 

*Groan* Could there  be  a bigger buzz kill?!

You promptly zone out for the subsequent fifteen-minute speech. You’ve flipped the switch from dream audience member to distracted day-dreamer.

The best man will not be regaining your attention until you hear, “So, let’s raise our glasses to the amazing couple!”

Dull definitions derail great communication

Defining a term exactly as it appears in the dictionary is one of the easiest ways to put an audience to sleep.

(Funnily enough, speakers also hit the snooze button when presenting direct definitions. In my experience, it’s a sure-fire way to dampen your own creative process .)

The best man in our wedding example could possibly have shared the most touching, inspiring sentiments about marriage, love, and the couple. Yet given his opening line, it’s likely he lost many of his listeners before he even got there.

And our best man isn’t alone. We’ve all been to that work presentation, continuing education seminar, or workshop where we’re force fed definitions instead of ideas. Or maybe…raise your hand if you’ve been the speaker  doing  the force feeding. (Ring a bell?)

The fact is, these talks are usually boring as hell and a huge inspirational turnoff.

So, why do people use boring definitions while communicating?

Definitions   are used by speakers because…, definitions bridge the language gap between a speaker and their audience.

Definitions are an essential part of the communication equation. 

If Neil deGrasse Tyson tried to explain astrophysics to the average person using the same terminology he’d use speaking to colleagues in his field, his talk would most certainly fall flat. This is because most people don’t understand what concepts like “stellar dynamics,” “physical cosmology,” and, “magnetohydrodynamics,” truly encompass. 

It’s only by explaining what these concepts are  via definition that Mr. Tyson can bridge the gap between astrophysicist and audience member…thus leveling the playing field to share the significance of meaningful discoveries in his field. 

In other words, when a speaker intends to share a profound thought, or an intricate piece of information from their field of expertise, they must first  redefine  or  translate  the language they will use. They must do this by using definitions their audience can easily understand.

Definitions can provide an easy route from Point A to Point B

Sometimes, you want an easy way to get from Point A to Point B. 

Whether you’re an inexperienced speaker or alternatively a person who needs to convey a great deal of information in a limited timeframe, using a definition can get you from Point A to Point B pretty darn easily. 

The problem arises when people choose to deliver textbook definitions. 

Think of it this way…

A dictionary definition is akin to the highway. It may be the fastest, most-reliable route from Point A to Point B, but it’s not all that memorable and your passengers will probably fall asleep in the back seat due to disinterest.

However, using a more creative approach to sharing a definition is like the scenic route. It might add few extra minutes to the travel time, but everyone in the car will never forget that giant ball of yarn you saw along the way.

Then, why do people continue to use boring, dictionary definitions in speech?

In talks ranging from heartfelt speeches to pivotal business presentations, people overwhelmingly agree that straight definitions ineffectively control audience attention. Likewise, the entrepreneur creating marketing webinars, skill-building workshops, and branded communication materials can expect to  deter engagement from leads and  lose opportunities of connection with followers when using dictionary definitions.

So,  why  do people keep using them?!

I believe the answer is  because they don’t know what else they can do.

Modern education teaches us reading, writing, and arithmetic – yet you’ll be hard pressed to find a required high-school class devoted to the fourth “R” – rhetoric. Without adequate education or training, how can the average person be expected to overcome the attention drain of presentations known as the definition? 

Here are 10 ways to present a definition  without  losing your audience to boredom

1. define using lay-speak.

Let’s start simple here, folks. If you’re going to bother defining something, make sure you use words that your audience – not YOU – will understand. 

Sometimes, it’s tempting to use floofy language when defining a term.

This is especially common when presenting for high-level executives and/or professionals, or in academic settings. It’s urging to sound more intellectual, and to reach the level you  think  the people in the room are at.

In actuality, even the highest-level thinkers will get bored by an over complicated definition. So, don’t use words they’d have to think about (or look up); and don’t be so long-winded that they can’t follow you. Keep it  simple . 

Being able to distill a term or concept to its most basic elements is a skill all its own.  In many situations, it will actually allow you to appear smarter because: 

• the simplicity of your definition will allow connection with a wider audience; and
• you’ll be able to show that you’re knowledgeable enough on the subject to cut away unnecessary jargon while preserving full meaning.

Need an example?

Term to be defined: communication

Merriam-Webster Definition:

“A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.”

Lay-Speak Alternative :

“Communication is when two people connect with one another.”

Be honest – which definition would keep your attention during a presentation?

Food for thought

While on this topic, it’s worth mentioning that your definition shouldn’t  contain  the term you are defining. 

Bringing back the Neil deGrasse Tyson example from above, I Google searched the definition for “physical cosmology.” 

Can you guess what the first result stated?

“Physical cosmology is a branch of cosmology concerned with the study of cosmological models.”

NOT helpful. Don’t do this, lol. 

(Full disclosure, the next sentences in Wikipedia went on to describe the terms in this definition. But I ask, who’s paying attention after a first sentence like this one? And why not simply open with the more descriptive definition?)

2.    Define by example

Using an example is a crazy easy way to share the definition of something. Not only can using an example boost audience engagement, but it can also improve retention. 

But here’s the key: provide the example  before  you give the actual definition of the term.  Then , follow up with the definition as you normally would. 

Definitions have a tendency to be sterile whereas examples can have more personality, making them more memorable.

Sharing an example before you give the textbook definition can help you preserve the audience’s focus on what you’re saying by piquing audience interest. It also helps your audience make connections to their own life and circumstances. This helps not only with retention, but also connection.

Why is this important? Because by the time you get to the definition, you want an audience that’s anticipating what you’re going to say. Get them to feel like they’re on the same page as you, rather than totally zoning out.

Term to be defined:  ethos

Defining ethos by example ( ending with actual definition ): 

While studying to be a paralegal, I had one of the most incredible professors. During the course of his career, he excelled both academically and in practice as a police officer, pilot, physician (M.D.), attorney (J.D.), and he was a Ph.D. in psychology to boot! It always blew my mind that he did all of this, yet also stood out as a thoughtful educator. With the titles he earned, positions he held, and experiences he had, my professor was the positive embodiment of ethos –  or ethical appeal and credibility . 

Compare the above to a speaker who says: 

“Ethos is your ethical appeal or credibility. An example of ethos is…” 

Which do you find a more interesting presentation of the definition?

(In the first example, the audience may not have even realized a definition was being shared. In the second, it sounds like you’re reading directly from a textbook.)

3.    Define by contrast and comparison

A surprising, yet effective, way of sharing what something is, is by sharing what it  isn’t .

The next time you need to define a term in a presentation, try engaging the audience by defining it with antonyms OR contrasting descriptions. (Remember those things from middle school English? They’re back!)

And speaking of antonyms…

A perfect pairing for defining by contrast is defining by comparison. So, grab your thesaurus and start picking out some synonyms for your term as well!

While you can use either a compare or contrast approach individually, I find that these two strategies work even more provocatively when paired. Take a look at the example below to see how using a contrast + compare approach can build intrigue.

Term to be defined:  innovation

Defining innovation using a contrast + compare approach: 

Innovation isn’t novelty; It’s more than that. It’s transformation. It’s bringing together various new products and original ideas in a way that affects society as it moves forward. 

4.    Define by likeness-distinctions

In a similar vein to the compare/contrast approach to definitions, we have what I call  likeness-distinctions . Here, instead of dealing with terms that are exact antonyms and synonyms, you distinguish two terms that people commonly  perceive  to be the same. 

Classic examples of the likeness-distinction include listening vs. hearing, memorization vs. comprehension, looking vs. observation. 

A likeness-distinction definition for “listening” may look something like this:

“Most people think that if they hear you that they’re listening. But that’s not true. Hearing is an involuntary response to sound; it requires no effort or further engagement from the hearer. Meanwhile, listening is a voluntary, focused, and intentional act that requires active participation in the form of concentrated attention. The key difference between a hearer and a listener is the desire to understand the meaning of what the speaker conveyed.”

Something to note…

While the likeness-distinction may feel similar to straight definitions, in the right setting, they can pack a punch. This is because you are challenging what a person already thinks (that these two words are similar) by giving them evidence to the contrary (that they’re not the same). 

When you challenge something a person believes in, it will naturally activate the problem solving area of their brain. They will initially get defensive. Then, they’ll want to evaluate whether your challenge is worthy and determine if the evidence you presented should be accepted. By providing compelling evidence, you have the opportunity to not only command attention, but also to gain credibility with your audience that you are an authority figure on the subject matter. 

Who knew you could do so much by simply defining a word? 

5.    Define with graphics (or video)

A picture is worth a thousand words, right? Well, considering the average person’s speaking rate is somewhere between 125-175 words per minute, sharing a picture to help define a term is going to save you  a lot  of time. 

People are genetically conditioned to be attracted to and process visual media easily. (Which is precisely why using text-rich slides in a presentation can be so distracting and ineffective.) 

Before going on a trip to Iceland, I remember my mom trying to explain what a Fjord is to me. She spent what seemed like days giving the most detailed descriptions of how the sea meets the cliffs. She described how deep, long, and narrow the inlet would be where we were going. She told me about the historical connection between glaciers and Fjord formation. 

It was all interesting…but honestly, I didn’t really give it a second thought.

Then, she showed me this:

My excitement level increased tremendously because the picture captured what the verbal definition couldn’t. Think about the ways that you can use images and video to supplement definitions in your next presentation to create greater impact. 

6.    Define by demonstration

Who doesn’t love a “wow” factor? I find that definition by demonstration is exactly that. Done correctly, it can provide breathtaking, deep understanding in almost no time at all. 

I find this type of definition works particularly well with abstract and scientific concepts. 

I once watched a TEDx talk by Andrew Szydlo in which he defined the term “chemistry” by conducting twenty-five experiments in his fifteen minutes on stage. Through demonstration, he communicated the definitions for terms and concepts like sublimation, liquid nitrogen, and hydrogen explosions in a way that had the audience literally “ooo-ing” and “ahh-ing.”

By using demonstration, Szydlo not only commanded attention, but also ensured comprehension, retention, and post-talk discussion of what he had taught and his message. 

Feel like this type of talk is too gimmicky for you? That’s understandable. Sometimes, we don’t have the ability or desire to put on such a grand exhibition to impart a single definition. 

That doesn’t mean we can’t still use demonstration. Demonstration can also be helpful in defining terms that relate to a particular process. 

For example, let’s take the term “folding” as it relates to cooking and baking. Folding is “a technique used to gently combine a light, airy ingredient with a heavier one.”

Simple definition. Great. But if you’re David and Moira on Schitt’s Creek, you’re probably still going to fail at making those enchiladas. 

For most people, it’s easier to understand what “folding” is by watching someone actually fold ingredients together  or  having a more detailed description of how the process is carried out. 

7.    Define with history

A fantastic way to neutralize the boring nature of definitions is to pair them with something interesting – like trivia. Preserve your audience’s attention by sharing the history of a word.  

This actually doesn’t have to require a great deal extra time on research either. When getting certified to be a copyeditor, I started using a physical dictionary for the first time since elementary school. Did you know a dictionary contains more than just definitions? Shocking, I know.

A good dictionary shares the etymology of words. Sharing a term’s origin can give it heightened meaning  and  allow for better engagement as a person has the opportunity to connect with it more deeply. 

As a former prosecutor, I find a fun example is the term “assassin” – i.e. a person who murders another with intent.  

The term assassin is derived from the Arabic word “hashshashin” meaning “hashish eater.” The present meaning came about during the Crusades and relates to the practices of a Muslim sect that would get high on hashish before killing Christian leaders. 

Et voilà! You go from boring definition to something people will remember to share at dinner parties.  

8.    Define by use or function

With technological advances, there are countless terms we use that people are aware of in passing, but don’t really understand in earnest. For terms like this, a great way to share a definition is by sharing the use or function of the term.

I can’t tell you how many times someone explained to me what “the cloud” is before I could claim to have even a rudimentary understanding of its true function. Anyone with me? And it wasn’t until someone described to me all the things that you could use a QR code for that I realized how  brilliant  they are,  cared  to scan them when I saw them, and even ventured into  using  them myself. 

So, instead of giving an IT definition of the cloud, QR codes, and CTR (click through rates) – or if you’re a social media guru how about reach, impressions, and interactions? – share the use or function of the term. 

By sharing the alternative use/function definition of a term you are sharing a greater depth of meaning that will, dare I say, be of better  use  to your audience. 

9.    Define with senses

Let’s change it up and start with an example….

Think about the day that your child graduated from high-school. The sense of anticipation, elation, and pride, mixed with the sadness and longing knowing it wouldn’t be long before they leave your little household for college. That’s “bittersweet.”

Think about holding a jar of banana peppers close to your face and body to open the tight lid. When you finally do, you catch a whiff of the pungent vinegar as it sprays in the air. The saliva starts to develop in your mouth even before you take your first bite into the flesh of that neon yellow, pickled specimen. That’s “tangy.”

These are examples of how powerful sensory appeal can be when defining a term. You can create an actual emotional or physical reaction in someone to help them understand what something really means. 

A TEDx talk that exemplifies this concept beautifully is by David JP Phillips called, “The Magical Science of Storytelling.”

During the course of this talk, Phillips defines different neurotransmitters by creating experiences through storytelling that generate and release those neurotransmitters in his audience members. 

By allowing his audience to personally experience the sensory nature of each of these chemicals, he holds their attention and builds connection. Furthermore, he doesn’t just teach them that “X is the chemical that makes people happy” or “Y is the chemical that makes people anxious.” Instead, he connects an  actual feeling  to the learning experience, which allows his audience members to recall each transmitter with a connection that goes deeper than verbal communication alone. 

10. Define with story

And we end with storytelling. If you’re an entrepreneur, you’re probably tired of people telling you how powerful storytelling can be – and I feel that. (I get sick of it too, and I’m a communication coach!) 

But the fact is, storytelling works. And thus, I must address it, however briefly.

The reason I mention storytelling on this list is not to give examples of how storytelling can make something more persuasive, memorable, and intriguing – and thus attention grabbing. (There are plenty of blogposts, books, and videos floating around illustrating this point.)

I include storytelling on this list because…

Storytelling is the  easiest medium  by which to translate what you have learned in steps 1-9 on this list into practice. So easy, in fact, that you would probably naturally move toward using story to employ these strategies without even thinking about it. 

But I encourage you –  think about it .

As a student of communication, use this opportunity to think about how pervasive storytelling is in our human experience.

Think about how much more compelling you can be by sharing a story with others.

Even better – think about how much more fun you have when you’re sharing a story or experience, rather than approaching your presentation purely as a means to deliver information.

It is true that as a communicator, your audience is important. But as a human, if you don’t feel moved to share your ideas, the communication stops before it starts.

Storytelling can be your means to capture your own attention and excitement while you create and share your work. It makes it personal. It allows others to relate to your unique personality. And it’s a bonus that your attention and excitement will likely transfer to your listeners. 

Let’s get back to our best man…

This poor guy. His reception speech could have gone exceptionally differently if only he knew some these strategies!

Instead of the Merriam-Webster definition, he could have defined marriage as:

• “The love you feel in this room as a result of this couple’s commitment, friendship, trust, and affection…that’s what makes a good marriage.” – definition by example
• “A marriage is two people building a new family.” – lay-speak
• “A marriage isn’t just a piece of paper…it’s not that complicated. It’s a choice. Today, two people chose to care for each other and build something magical.” – define by contrast + comparison
• After projecting an affectionate picture of the couple on a screen, he could have said, “ This  is marriage.” – define with graphic 
• “I still remember the night these two crazy kids met…” – define by story

All valid definitions of marriage…but with more heart, interest, and applicability to the speaker’s scenario.

It’s time to redefine your approach to definitions

You now have ten, non-boring ways to shed the mind-numbing nature of Merriam-Webster and breathe life back into the definitions of your next big speech or presentation.

Because seriously, with these attention-grabbing strategies in your speaking tool belt, why would you  ever risk giving a “best man buzz kill” kind of speech?

For more tips on how to improve clarity and regain control of your message as a public speaker, snag my free mini-course on verbal fillers! 

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balancing act

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a difficult situation in which someone has to try to give equal amounts of importance, time, attention, etc. to two or more different things at the same time

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