market research companies europe

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Top European International Market Research Companies

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in Market Research Firms focused on Europe

Service or Speciality

Acquisitions

Advertising Agencies

Advertising Effectiveness

Advertising Research - General

Advertising Tracking

Africa / Middle East

African-American

Agriculture / Agribusiness

Alcoholic Beverages

Apparel / Clothing / Textiles

Artificial Intelligence / AI-Powered Platforms

Association Membership

Attitude & Usage Research

Australia / Pacific Rim

Automated Market Research Platforms

B2B Research - General

Banking - Commercial

Banking - Retail

Biotechnology

Brand / product / service launch

Brand / product / service repositioning

Brand Equity

Brand Identity

Brand Image Tracking

Brand Loyalty / Satisfaction

Brand Positioning

Bulletin Boards

Business Insights

Business Intelligence Software

Business-to-Business

CATI - Computer-Aided Telephone Interviewing

CX - Customer Experience

CX Benchmark Studies

Candy / Confectionery

Cannabis / CBD

Car Clinics

Casinos / Gambling

Central America

Central Location

Chemical Industry

College Students

Communications

Communications Strategy Research

Computer Hardware

Computer Software

Concept Development

Concept Testing

Conjoint Analysis / Trade-off/Choice Modeling

Construction Industry

Consultation

Consumer Durables

Consumer Research - General

Consumer Services

Consumer Trends

Convention / Tradeshow

Copy Testing - Digital Media

Corporate Image/Identity Research

Cosmetics / Beauty Aids

Credit Cards

Cross-Tabulation Systems

Customer Loyalty / Value

Customer Satisfaction

Data Analysis

Data Integration

Data Mining

Data Processing

Data Tabulation

Data Visualization & Dashboards

Defend market share

Defend sales, volume

Digital Media

Digital Media Research

Doctors / Physicians

East Asia & China

Eastern Europe & Russia

Electronics

Employee Experience & Satisfaction

Employee relations, recruitment

Entertainment Industry

Environment & Sustainability

Ethnic Groups

Ethnography / Observational Research

Executives / Professionals

Exercise & Fitness

Field Services

Financial Industry

Financial Services Professionals

Focus Group Facility

Focus Group Facility - Non-Traditional

Focus Group Recruiting

Focus Groups

Focus Groups - International

Focus Groups - Pop-Up

Foods / Nutrition

Foreign Language

Fragrance Industry

Full Service

Gain new customers

Gaming / Gamers

General - Healthcare

Generation X

Generation Y / Millennials

Generation Z

Global Capabilities

Global, multinational branding

HMOs / Managed Care

High Net Worth

High Technology

Hispanic / Latino

Hospital Personnel

Hospital Purchasing Agents

Hospitals / Nursing Homes

Household Products/Services

Hybrid / Mixed Methodology

Idea Generation

In-Depth (IDI) / One-on-One

In-Depth / One-on-One

Increase awareness

Increase market share

Increase sales, volume

Industrial & Manufacturing

International / Multi-country

International Consumer Market Research

Internet of Things (IoT)

Investment Banking

Lawn & Garden

Legal / Lawyers

Lifestyle & Value Trends

Low Incidence

Mall Intercept

Manufacturing / Machinery

Market & Competitive Intelligence

Market Opportunity Evaluation

Market Segmentation

Media Industry

Media Market Research

Medical / Health Care

Medical / Healthcare Professionals

Mock Juries

Moderator Services

Movies / Streaming / TV

Multi-Country Studies

Multicultural

Multivariate Analysis

Music Tests

Mystery Shopping

Non-Profit / Fund Raising

North America

Nurses / Nurse Practitioners

Online - Qualitative

Online - Quantitative

Online Communities - MROC

Online Diaries / Journals / Blogs

Online Panels

Packaging Development

Packaging Testing

Panel Data Processing

Perceptual Mapping

Pharmaceutical - OTC Medicines

Pharmaceutical - Prescription Medicines

Pharmacists

Post-Launch Tracking

Preventive Healthcare

Price / Pricing

Product Development

Product Market Research

Product Optimization

Product Testing

Professionals / Executives

Proprietary Panels

Psychological / Motivational Research

Purchase Behavior

Qualitative

Qualitative Research

Qualitative Services - General

Quantitative Research

Quick Service Restuarants (QSR)

Recruiting Research

Retail Industry

Sample & Recruiting

Secondary Research / Desk Research

Segmentation

Seniors / Mature

Sentiment Analysis

Shopper Insights

Smart Products

Social Listening & Analytics

South America

Southeast Asia & India

Statistical Analysis

Strategic Research

Surgical Products / Medical Devices

Survey Programming

Survey Recruiting

Survey Reporting and Analysis

Taste Test Facility

Teenagers / Youth

Telecommunications

Text Chat / SMS / IM Sessions

Tracking Research

Transportation

Upper Income / Affluent

Usability Lab

User Testing

Utilities / Energy

Veterinarians

Video Conferencing

Video Management Platforms

Video Recording

Website Usability / UX

Western Europe

e-Commerce / Online

Atlanta (GA)

Chicago (IL--IN--WI)

Netherlands

New York (NY--NJ--CT)

New Zealand

United Kingdom

United States of America

Vendor type

Data & Analytics

Data Collection

International

Panels / Communities

Qualitative Consultant

Software & Technology

Support Services

Business Designation

Minority-Owned Business

Veteran-Owned Business

Women-Owned Business

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Interviews with Ethnic Groups

Moderating with Ethnic Groups

International Focus Groups

Market Research with African-Americans

Market Research with Multicultural Audiences

Market Research in Eastern Europe & Russia

Compare Market Research Firms focused on Europe

Frankfurt, Germany

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Featured expert

Insight Culture

International qualitative boutique consultancy specializing in ethnography as well as online and conventional qualitative methods, with a senior team

Why choose Insight Culture

One stop shop for Europe

International senior team

Cross-cultural expertise

Qualitative specialists

Your sparring partners

Learn more about Insight Culture

Atlanta, Georgia

Geo Strategy Partners

Business-to-Business and Industrial Market Research. The Go-to-Firm for Go-to-Market Strategy. Global scope. Full capabilities.

Why choose Geo Strategy Partners

Exclusively B2B

Industrial Market Experts

Go-to-Market Strategy

Professional M&A Experts

Learn more about Geo Strategy Partners

New York, New York

We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.

Why choose NewtonX

100% ID-Verified

1.1 billion reach

140 industries globally

Niche audiences

Custom recruiting

Learn more about NewtonX

London, United Kingdom

Skopos Insight Group (Europe, China ++)

Skopos – Europe's leading business-insights consultancy… Improving customer brand experiences /// Delivering compelling, commercial, stories

Why choose Skopos Insight Group (Europe, China ++)

Global reach

European know-how

Modern & multi-channel

Acknowledged experts

Award-winning

Learn more about Skopos Insight Group (Europe, China ++)

Chicago, Illinois

Fieldwork Network

Our specialties include local and country-wide recruiting, managing and facilitating Mock Juries, Medical / Medical Device, and Global Research.

Why choose Fieldwork Network

Recruit local & national

Expert On-line Platform

Dedicated Proj Mgmt

50 countries & counting!

Over 40 years experience

Learn more about Fieldwork Network

Brighton, United Kingdom

Roots Research

Qual & Quant market research recruitment specialists. We provide: recruitment, interviewing, and transcription services across the UK, Europe and US.

Why choose Roots Research

The best quality sample

All project types covered

Innovative solutions

Proactive approach

Cost-effective

Learn more about Roots Research

SIS International Research

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Why choose SIS International Research

Global Coverage

Full Service Capabilities

B2B & Industrial Research

Healthcare Research

Strategy Consulting

Learn more about SIS International Research

Auckland, New Zealand

Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data that others can’t.

Why choose Infotools

Combine data sources

Investigate data quickly

Quality insight reporting

Fantastic 24hr support

33+ years MR experience

Learn more about Infotools

White Plains, New York

B2B International

B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.

Why choose B2B International

900+ global clients

Conducted 4,000+ studies

Researched 145+ countries

Researched every vertical

13 offices worldwide

Learn more about B2B International

We help brand owners and ad agencies understand people and solve marketing challenges.

Why choose The Sound

We are outcome driven

We put empathy first

We see humans in data

We see what others don't

We drive real growth

Learn more about The Sound

Recommended by Clients

Based on 3 ratings

Vision One Research

Award-winning international full-service strategic insight agency offering high-quality consumer and B2B research focusing on brands and innovation

Why choose Vision One Research

ISO 20252 Accredited

Winners: Best UK Agency

International Research

Loved by our Clients

Award Winning Services

Learn more about Vision One Research

1015 Zl Amsterdam, Netherlands

Global NR is a global network of market research agencies offering qualitative and quantitative research expertise worldwide

Why choose Global NR

Single point of contact

Global research

High quality services

Local knowledge

Extensive experience

Learn more about Global NR

Wilmington , New York

eye square Inc.

A global leader in market research and consumer insights for 24 years that helps marketers better understand real-time digital experiences.

Why choose eye square Inc.

Test Live InContect

Real Human Experience

24 years experience

Smart phone eye tracking

In over 60 countries

Learn more about eye square Inc.

Hampshire, United Kingdom

Promising Outcomes

Expectations-based customer and employee experience insight to enhance mission-critical relationships, drive growth and outflank competitors.

Why choose Promising Outcomes

Actionable insights

Demonstrable results

Reveals loyalty levers

Enthusiastic customers

IP backed by research

Learn more about Promising Outcomes

Pureprofile

Pureprofile is a leading global data and insights organisation with access to over 20 million global panellists.

Why choose Pureprofile

Global proprietary panels

12 Global offices

MRS company partner

All timezones supported

Proprietary SaaS solution

Learn more about Pureprofile

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Strategic Insight Agency

Business, Consumer & Social Market Research Consultants

Big Decisions Made Easy UK London Research Companies

Vision One is a specialist market research agency and three-time winner of The Drum’s Best Market Research Agency .

We make your decision-making simple and easy! Our qualitative and quantitative research expertise has helped over 600 UK and international organisations make better decisions. So, if you are looking to launch new products , grow your brand , measure customer satisfaction, and track marketing performance then you have come to the right place.

Rated 9.4 out of 10 by UK research buyers, our research expertise is backed up by a proven track record and a team who will support you every step of the way.

We are committed to the highest quality standards and proud to be one of the select market research companies worldwide to be ISO 20252:2012 internationally accredited.

DISCOVER MORE

Three-time Winners of the Drum’s

Best Market Research Agency

Our areas of expertise.

Offering both qualitative focus groups and depth interviews and quantitative survey research for smaller clients right up to largest international market research studies, we understand that you want quick, cost-effective and precisely tailored solutions.

Human Understanding

We help you to understand your customers better – whether to segment and profile, or to gain a deeper understanding of their needs and decision-making processes.

Brand & Communications

We help you improve your business, branding and marketing communications. Our expertise, tools & services include brand development, brand tracking, advertising & messaging.

NPD, Product & Pricing

We help ensure your new products are a success. Our extensive toolkit and expertise covers idea generation, concept and product testing and pricing.

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“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.” (The Perfume Shop)

Best Market Research Companies London (UK)

With 20 years experience, Vision One is a strategic insight agency working with leading UK and International brands. Our specialist marketing and business expertise can help you build and track brand awareness, improve customer satisfaction and develop your products and services. We are also one of the UK’s top London research companies.

Our team and network of international market research consultants are dedicated to helping you improve your marketing communications, increase sales and improve your overall business performance. Gathering and interpreting business information is highly specialised, requiring innovative skills and ground-breaking methods that reveal deeper insights.

Vision One is the perfect choice if you are looking for a leading, top market research agency in Europe and EMEA. All our projects are led, from start to finish, by our experienced Directors. As a member of the UK Market Research Society (MRS), you will find us in their market research agency directory, alongside other specialist strategic insight agencies and brand research experts. Alternative market research agency lists include The Research Buyers Guide , AQR, IQCS and ESOMAR . We are also part of key supplier groups such as Greenbook and The Drum.

Market Research London

Unlike many other global market research companies and consultancies, we are unique in that we have offices in Central London (Camden), Birmingham and in the North West (Liverpool) and a network of international research partners across the globe offering local support wherever you are.

Our qualitative and quantitative research and insight expertise stretches across various business sectors and industries. In particular, our industry expertise is extensive. It includes advertising and PR agencies, financial services, food and drink, packaging research, FMCG, housing, local government, manufacturing and brands, retail and shopping, service providers and associations.

Vision One’s business-to-business market research (B2B) experience is extensive. We work with small businesses (SMEs), social and health (NHS), local and central government, housing and charities.

Award-winning Vision One is among the leading market research agencies in London (United Kingdom) and winners of The Drum’s Best Market Research Agency 2020 and 2021, so it is no exaggeration to say that we are one of the best. Over the last four years, our satisfaction level has been 99%.

Strategic Research Insights

During economic downturns, many businesses make the mistake of cutting back on their marketing and product development budgets. But this is the ideal time for grabbing market share from your competitors.

Many firms also tend to place too much emphasis on understanding their existing and most loyal customers. However, time and time again, our experience has shown that some of the best and most actionable insights are often gleaned by engaging with less loyal and committed customers.

As one of the UK’s leading qualitative research companies, our methods are innovative, pioneering, rigorous and creative – providing deeper understanding and game-changing, detailed insights. Along with other top survey market research agencies, we also use the most advanced analytical and statistical techniques available, enabling us to get to the heart of your business problem.

Research Company Services

As one of the best focus group companies and qualitative research agencies, we offer UK-wide and London focus groups, moderators and depth interviews. Our quantitative surveying methods provide statistically robust findings, including telephone and online market research survey services using the latest survey technology. To us, it’s about delivering something unique and meaningful with unparalleled levels of insight. That’s why every project is bespoke and tailored to our client’s needs.

Global Research Specialising in multi-country and international market research , we cover all major territories and countries globally with both Global B2B and International B2C markets.

Our specialist consumer and business insight consultancy services also include advertising and awareness tracking, business and B2B research, brand health, Brand Love and brand tracking research and customer satisfaction research (cSat). We also help marketing agencies and brand owners develop and improve their packaging design through our packaging research services.

Other insight services also include concept testing, product testing and new product development. In addition, we also work with companies of all sizes, from start-ups and SMEs to large international brands.

Research Coverage

Finally, in addition to our nearby research offices in London, which are in Camden in Central London, we also have local branches in Birmingham, Liverpool and Leeds, ensuring we can provide national and international market research locally across the UK. So why not drop us a line if you are looking for the best quantitative or qualitative market research consultants in London? Our consumer and business market research company services also cover the whole of Great Britain. In addition, our market research company office also covers South East England and Home counties. This also includes businesses in Berkshire, Buckinghamshire, Kent, Hampshire, Surrey and Sussex.

Most of all, thank you for exploring our Vision One market research company website, and we hope to hear from you soon.

Best regards, Tony Lewis CEO & Founder Vision One Market Research London (UK)

Market Research – UK Directory

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Market Research Service

European Market Research - Industry Report

Region: Europe
Plimsoll Publishing Ltd
ID: 4541731
Description

Companies Mentioned

The publisher's latest Market Research (European) analysis is ideal for anyone wanting to:

See the market leaders
Identify companies heading for failure
Seek out the most attractive acquisition
Analyse industry trends
Benchmark their own financial performance

Every business is examined on the following features:

The Publisher's Chart: A graphical assessment of a company’s financial performance
Four year assessment of the profit/loss and balance sheet
A written summary highlighting key performance issues

This section includes:

Best Trading Partners
Sales Growth Analysis
Profit Analysis
Market Size
Best Trading Partners: These are companies that are winning in both sales and financial strength - for example Soremartec S.A. has been ranked as a best trading partner in the industry.
Sales Growth Analysis: This section reviews the fastest growing and fastest shrinking company - for example Sncf Voyages Developpement is among the fastest growing.
Profit Analysis - Analysis of gross profit and pre-tax profit over the last ten years and a profitability summary comparing profits in the industry against small, medium and large companies.
Market Size: Based on the largest 600 companies, this is a comparison between last year's market size and the most current figure.
Rankings: The top 50 companies ranked by: Market Share, Sales Growth, Gross Profit and Pre-tax Profit.
Strong or heading for failure
Utilising their investments
Becoming burdened by debt
Getting the most from their resources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

2Cv Limited
Acnielsen Czech Republic S.R.O.
Adelphi International Research Limited
Advertising And Marketing

Global Market Research - Industry Report

 Report

Market Research Services Global Market Report 2024

February 2024

Global Secondary Market Research Market 2023-2027

November 2023

Market Research & Public Opinion Polling

Global Market Research Services Market by Service Type (Marketing Research & Analysis Services, Public Opinion & Election Polling), End-User (FMCG, Healthcare, Media) - Cumulative Impact of High Inflation - Forecast 2023-2030

About the market research service market.

Market research services are an integral part of the advertising and marketing industry. They provide businesses with the data and insights they need to make informed decisions about their products, services, and campaigns. Market research services can include surveys, focus groups, interviews, and other methods of collecting data. This data can be used to identify customer needs, preferences, and trends, as well as to measure the effectiveness of marketing campaigns. Market research services can also help businesses understand their target audience, develop effective strategies, and optimize their marketing efforts. By understanding their customers, businesses can create more effective campaigns and better target their messaging. Companies in the market research services market include Nielsen, Ipsos, Kantar, GfK, and Qualtrics. Show Less Read more

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Leading market research companies worldwide by global research revenue 2016-2022

United States dominant in a global market

Leading market research companies worldwide from 2016 to 2022, by global research revenue (in billion u.s. dollars).

Immediate access to 1m+ statistics
Incl. source references
Download as PNG, PDF, XLS, PPT

Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

September 2023

2016 to 2022

Some or all figures are not made available by this company and instead are estimated by the authors of the report. Figures have been rounded.

Statistics on " Market research industry "

Revenue of the market research industry worldwide by country or region 2009-2022
Distribution of global market research revenue by region 2022
Market research revenue worldwide by client sector 2022
Annual growth in market research revenue worldwide by region 2022
Market share of the market research industry worldwide by country 2022
Countries with the largest established research revenue worldwide 2022
Research revenue of IQVIA worldwide 2013-2023
Number of IQVIA employees worldwide 2014-2023
Revenue of Ipsos worldwide 2000-2023
Number of Ipsos employees worldwide 2000-2023
Annual revenue of Gartner 2012-2023 by segment
Number of employees in Gartner worldwide 2010-2023
Market research: research services contributing the most to revenues 2022, by type
Sectors concentrating the most spending on market research 2022, by client's sector
Global spending on market research services in 2022, by survey type
Most used qualitative methods used in the market research industry worldwide 2022
Emerging market research approaches used worldwide 2022
Distribution of global market research spend by project type 2022

Other statistics that may interest you Market research industry

Industry overview

Premium Statistic Revenue of the market research industry worldwide 2008-2023
Premium Statistic Revenue of the market research industry worldwide by country or region 2009-2022
Premium Statistic Distribution of global market research revenue by region 2022
Premium Statistic Market research revenue worldwide by client sector 2022
Premium Statistic Annual growth in market research revenue worldwide by region 2022
Premium Statistic Market share of the market research industry worldwide by country 2022
Premium Statistic Countries with the largest established research revenue worldwide 2022
Premium Statistic Leading market research companies worldwide by global research revenue 2016-2022

Global leaders

Premium Statistic Revenue of Kantar worldwide 2006-2023
Premium Statistic Research revenue of IQVIA worldwide 2013-2023
Premium Statistic Number of IQVIA employees worldwide 2014-2023
Premium Statistic Revenue of Ipsos worldwide 2000-2023
Basic Statistic Number of Ipsos employees worldwide 2000-2023
Premium Statistic Annual revenue of Gartner 2012-2023 by segment
Premium Statistic Number of employees in Gartner worldwide 2010-2023
Premium Statistic Research and development expenditure of Salesforce worldwide from 2015-2024

Research methods

Premium Statistic Market research: research services contributing the most to revenues 2022, by type
Premium Statistic Sectors concentrating the most spending on market research 2022, by client's sector
Premium Statistic Global spending on market research services in 2022, by survey type
Premium Statistic Most used qualitative methods used in the market research industry worldwide 2022
Premium Statistic Emerging market research approaches used worldwide 2022
Premium Statistic Distribution of global market research spend by project type 2022

Further related statistics

Premium Statistic Market research revenue in Canada 2009-2022, with 2023 forecast
Premium Statistic Countries with the largest market research revenue worldwide 2022
Premium Statistic Market research revenue in the UK 2009-2022, with 2023 forecast
Premium Statistic Global revenue of traditional market research 2014-2018
Premium Statistic Market research revenue growth worldwide 2009-2022
Premium Statistic Leading market research companies worldwide 2016
Premium Statistic Market research revenue in Japan 2014-2023
Premium Statistic Market research revenue in China 2012-2023
Premium Statistic Share of employees in the research area in Romania 2021, by sector of activity
Premium Statistic Industry revenue of “market research and public opinion polling“ in Romania 2012-2025
Premium Statistic Market research and public opinion polling revenue in Sweden 2010-2022
Premium Statistic Industry revenue of “market research and public opinion polling“ in Italy 2012-2025
Premium Statistic Market research and public opinion polling revenue in Ireland 2010-2022
Premium Statistic Industry revenue of “market research and public opinion polling“ in the Netherlands 2012-2025
Premium Statistic Industry revenue of “market research and public opinion polling“ in Belgium 2012-2025
Premium Statistic Colombia: new tools used by market research firms 2021
Premium Statistic Number of employees with a PhD diploma working in the R&D sector in Romania 2017-2019
Premium Statistic Management of data synthesis in the market research industry worldwide 2017

Further Content: You might find this interesting as well

Market research revenue in Canada 2009-2022, with 2023 forecast
Countries with the largest market research revenue worldwide 2022
Market research revenue in the UK 2009-2022, with 2023 forecast
Global revenue of traditional market research 2014-2018
Market research revenue growth worldwide 2009-2022
Leading market research companies worldwide 2016
Market research revenue in Japan 2014-2023
Market research revenue in China 2012-2023
Share of employees in the research area in Romania 2021, by sector of activity
Industry revenue of “market research and public opinion polling“ in Romania 2012-2025
Market research and public opinion polling revenue in Sweden 2010-2022
Industry revenue of “market research and public opinion polling“ in Italy 2012-2025
Market research and public opinion polling revenue in Ireland 2010-2022
Industry revenue of “market research and public opinion polling“ in the Netherlands 2012-2...
Industry revenue of “market research and public opinion polling“ in Belgium 2012-2025
Colombia: new tools used by market research firms 2021
Number of employees with a PhD diploma working in the R&D sector in Romania 2017-2019
Management of data synthesis in the market research industry worldwide 2017

Market Research in Europe

Home > Our Experience > International Market Research > Market Research in Europe

Europe contains approximately 11% of the world’s population, yet its economic activities are considerable, accounting for around a third of the world’s GDP. Accordingly, there is similarly bouyant activity in conducting market research in Europe.

Are you looking to enter Europe, grow your existing business there, or explore the exciting opportunities available?

Our expertise in Europe

Over 180 Fortune 500 companies are headquartered in Europe and five of the world’s 10 largest economies are located on the continent, while the European Economic Area is the largest trading bloc in the world.

A region of huge diversity, the European Union alone comprises 28 nation states, with 24 official languages between them. Even within the European Monetary Union, over 10 different currencies are used.

Our approach

B2B International is highly experienced in conducting market research in Europe. We have the most extensive European market research experience of any business to business research agency, spanning almost every major industrial vertical. We work with industrial and business to business clients throughout Europe, including some of the world’s biggest companies in Germany, France, The Netherlands and the UK. In the last year alone, we conducted primary research in 24 different countries, the vast majority of this in local language.

Our services

While the majority of B2B International’s multi-lingual telephone fieldwork capability is coordinated from our office in Manchester, UK, we also have a network of experienced researchers based on the ground in every major European nation for when face-to-face or qualitative research is needed.

Online sources of sample are increasingly important across the world, and this is particularly so in Europe. Although some parts of Europe are well-served by high quality b2b panels, we also have an in-depth knowledge of where more traditional, offline research approaches will work best.

A high proportion of B2B International’s executive staff and research analysts are also multi-lingual, enabling us to make effective use of secondary sources of data that are required for desk research activities.

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Market Research Companies Europe

Create data-driven opportunities with our european market research companies intelligence.

Start making data-driven decision with accurate data from European market research companies. Create your effective market research, sales and marketing campaigns to the European Market Research sector with BoldData’s business intelligence. The main data sources of our list of Market Research Companies in Europe are the EU Chamber of Commerces, yellow pages and Eurostat . Ask a quote via the contact form and buy your custom made list today!

Market Research Companies Europe by country

The total number of Market Research c ompanies in Europe is 18.396. Belgium is the largest country with an 20.51% market share in the European market research industry (3.774). Second is Netherlands with 2.977 market research companies in Europe (16.18%). Poland also has a large number of market research companies: 1.961. These three regions combined have an 47.36% market share in the total European market research industry.

Top 50 largest Market Research Companies in Europe

The Nielsen Company B.V.
SHELL INTERNATIONAL LIMITED
AMGEN LIMITED
Carmens Holding B.V.
Tata Consultancy Services Belgium
MOODY’S INVESTORS SERVICE LIMITED
GENOME RESEARCH LIMITED
TOLUNA HOLDINGS LIMITED
IQVIA SOLUTIONS ITALY SRL
MOODY’S HOLDINGS LIMITED
JATO DYNAMICS LIMITED
Vogel Communications Group Verwaltungs GmbH
Bank11 für Privatkunden und Handel GmbH
INFORMATION RESOURCES
FORRESTER RESEARCH LIMITED
IMS HEALTH GROUP LIMITED
The Nielsen Company (Germany) GmbH
ICON CLINICAL RESEARCH (U.K.) LIMITED
DENTSU INTERNATIONAL HOLDINGS LIMITED
Teleperformance Nordic AB
RSMG Insights Cooperatief U.A.
Statistiska Centralbyrån
Kantar Netherlands B.V.
COVANCE CLINICAL RESEARCH UNIT LIMITED
INFORMATION RESOURCES SRL
Nielsen Services Germany GmbH
KANTAR CONSULTING UK LIMITED
INDUSTRIA CONFEZIONI MONTECATINI IN.CO.M. SPA
MCM GROUP SRL
AUDITEL SRL
KANTAR MEDIA SAU.
NIELSEN SERVICES SPAIN SL.
infas Institut für angewandte Sozialwissenschaft GmbH
Ecochem International
Wellcome Trust Sanger Institute
Tradera Sweden AB
Ravago Production
Carmeuse Coordination Center
TAYLOR NELSON SOFRES INTERNATIONAL LIMITED
IQVIA Solutions Belgium
IQVIA Commercial Deutschland GmbH
Agriconsulting Europe
FROST & SULLIVAN, LIMITED
UCL BUSINESS LTD

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Address Street
Address House number
Postal Code
Name CEO Contact details
Telephone or mobile
Has website or email
International code
Logo or photo
Fax machine
GeoConfidence
Alternative phone
Free number
Description
Facebook URL
LinkedInURL
Year of establishment
Chamber of Commerce number
Import / export
Number of branches / entities
Opening hours
Monday opening hours
Monday closing time
Tuesday opening hour
Tuesday closing time
Wednesday opening time
Wednesday closing time
Thursday opening time
Thursday closing time
Friday opening time
Friday closing time
Saturday opening hour
Saturday closing time
Payment types
Sunday opening hours
Sunday closing time

What are the sources and accuracy of your European market research data?

This a DDMA accreditated, premium companies list which is continuously updated by various sources such as the local Chamber of Commerce, D&B, phone books, directories, Eurostat and numerous public sources.

Eurostat ( European Statistical Office ) is a Directorate-General of the European Commission located in the Kirchberg quarter of Luxembourg City, Luxembourg. Its main responsibilities are to provide statistical information to the institutions of the European Union (EU) and to promote the harmonisation of statistical methods across its member states and candidates for accession as well as EFTA countries. The organisations in the different countries that cooperate with Eurostat are summarised under the concept of the European Statistical System.

D&B: Dun & Bradstreet – often shortened to D&B – is the market leader in providing global business information. Dun & Bradstreet’s services are based on the largest B-to-B database of any kind in the world, providing business information to more than 300 million companies in over 240 countries. Dun & Bradstreet has been providing its customers with tools and expert advice for making reliable business credit, marketing and purchasing decisions for more than 165 years.

Aside from the above two sources of data that feed BoldData European Database, the following are also used:

Credit and Risk Data
CCJ Data: received from the Registry’s Trust who obtain it directly from the courts.
National Canvasse/Editorial Electoral Roll: helps identification of Small- and Home Office records.
Direct Marketing Association: Files from the preference services that are used to suppress non-marketable data.
Mortgage Data: information on mortgages and charges lodged and receiverships appointed.
Directors Service Address Information: obtained from Annual Returns from Companies House

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Discover more segments from our company list in Europe

Accounting companies europe >, advertising companies europe >, agriculture companies europe >, air conditioning companies europe >, airline companies europe >, architects europe >, audiovisual companies europe >, automotive companies europe >, bakeries europe >, banks europe >, beauticians europe >, beer distribution companies europe >, beverages companies europe >, bike companies europe >, biotech companies europe >, boat transport companies europe >, bookkeepers europe >, breweries europe >, bricklayers europe >, bus companies europe >, butchers europe >, candy companies europe >, car companies europe >, car dealers europe >, car parts companies europe >, car rental companies europe >, caravan companies europe >, carpenters europe >, catering companies europe >, chairs companies europe >, champagne companies europe >, cheese shops europe >, chemical companies europe >, chemists europe >, chicken farmers europe >, childcare europe >, churches europe >, cinemas europe >, cleaning companies europe >, clothing companies europe >, coffee companies europe >, commercial companies europe >, communication companies europe >, construction companies europe >, consulting companies europe >, consumer goods companies europe >, contact lenses companies europe >, container companies europe >, contractors europe >, cookie companies europe >, corporate gift companies europe >, cosmetics companies europe >, couriers europe >, crafts companies europe >, credit card companies europe >, credit companies europe >, curtain companies europe >, dach company data >, decoration companies europe >, demolition companies europe >, dental companies europe >, design companies europe >, diamond companies europe >, diesel companies europe >, dieticians europe >, digital marketing companies europe >, direct mail companies europe >, direct marketing companies europe >, distribution companies europe >, doctors europe >, driving schools europe >, drugstores europe >, e-commerce companies europe >, electricians europe >, electricity companies europe >, elementary schools europe >, employment agencies europe >, energy companies europe >, engineering companies europe >, entertainment companies europe >, environmental companies europe >, european company data >, event companies europe >, fabric companies europe >, facility management companies europe >, farmers europe >, fashion companies europe >, fast food companies europe >, film producers europe >, financial companies europe >, fire brigade europe >, fishing companies europe >, florists europe >, flower companies europe >, fmcg companies europe >, food companies europe >, food delivery companies europe >, food distribution companies europe >, food service companies europe >, foresters europe >, fuel companies europe >, funeral companies europe >, furniture companies europe >, garages europe >, gardeners europe >, gas companies europe >, general practitioners europe >, glass companies europe >, glaziers europe >, gold companies europe >, graphic designers europe >, gyms europe >, hairdressers europe >, hardware consultants europe >, health services companies europe >, healthcare companies europe >, holiday companies europe >, home appliances companies europe >, horse farmers europe >, hospitals europe >, hotels europe >, hr companies europe >, hunters europe >, hvac companies europe >, hygiene companies europe >, ice cream companies europe >, import export companies europe >, industrial companies europe >, information companies europe >, installers europe >, insurance companies europe >, interior designers europe >, internet companies europe >, interpreters companies europe >, investment companies europe >, jewellery companies europe >, jewelry companies europe >, kitchen companies europe >, laboratories europe >, landscapers europe >, lawyers europe >, leasing companies europe >, leather companies europe >, legal companies europe >, libraries europe >, light companies europe >, lighting companies europe >, linen companies europe >, lingerie shops europe >, liquor stores europe >, logistics companies europe >, manufacturing companies europe >, market research companies europe >, marketing companies europe >, masons europe >, mattress companies europe >, meat companies europe >, media companies europe >, mediation companies europe >, medical device companies europe >, men clothing companies europe >, midwives europe >, mining companies europe >, moving companies europe >, museums europe >, music companies europe >, music publishing companies europe >, nail stylists europe >, navigation companies europe >, netherlands company data >, news companies europe >, newspaper companies europe >, notaries europe >, nurses europe >, nursing homes europe >, office furniture companies europe >, oil companies europe >, opticians europe >, optometrist companies europe >, orthodontists europe >, orthopaedics companies europe >, packaging companies europe >, painters europe >, paper companies europe >, payment companies europe >, pension companies europe >, perfume shops europe >, pet companies europe >, pharmaceutical companies europe >, pharmacy companies europe >, photo companies europe >, photographers europe >, physiotherapists europe >, plant companies europe >, plasterers europe >, plumbers europe >, power companies europe >, pr companies europe >, primary education europe >, printing companies europe >, product design companies europe >, production companies europe >, project developers europe >, promotional companies europe >, psychiatrists europe >, publishing companies europe >, railway companies europe >, real estate agents europe >, real estate companies europe >, recreation companies europe >, recruitment companies europe >, recycling companies europe >, refrigeration companies europe >, rental companies europe >, retail companies europe >, road builders europe >, roofers europe >, rubber companies europe >, safety companies europe >, sales companies europe >, scent companies europe >, secondary schools europe >, security companies europe >, service companies europe >, shipbuilders europe >, shipping companies europe >, shoe companies europe >, signage companies europe >, software companies europe >, solar companies europe >, sport companies europe >, sportswear companies europe >, steel companies europe >, stock broking companies europe >, storage companies europe >, street builders europe >, sunglass companies europe >, tax consultants europe >, taxi companies europe >, tea companies europe >, technology companies europe >, telecom companies europe >, theaters europe >, tobacco companies europe >, tools companies europe >, tourism companies europe >, toy companies europe >, toys companies europe >, translation companies europe >, transport companies europe >, travel agencies europe >, travel companies europe >, trucking companies europe >, tyre companies europe >, underwear companies europe >, vets europe >, video games companies europe >, waste management companies europe >, watch companies europe >, weapon companies europe >, webdesign companies europe >, webshops europe >, wellness companies europe >, wholesale companies europe >, window cleaners europe >, wine companies europe >, woman clothing companies europe >, workwear companies europe >.

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A professional ad hoc research agency esp. in B2B and Public sector studies.

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European machinery companies: Achieving balance through innovation

The European machinery sector continues to operate within an uncertain and volatile macroeconomic environment characterized by the ongoing war in Ukraine, the resulting energy crisis, and persistent supply chain challenges. Some companies have fared better than others. Our research suggests companies that weathered the crisis of 2020 were able to solidify their advantages, emerge stronger than before, and deliver sustained growth in the subsequent two years.

The road ahead offers both new challenges and new opportunities for the machinery industry. A solid order intake for the future indicates continued demand for machinery products and services. However, profitability is again under pressure, largely because inflation is raising material costs and consequently the cost of goods sold.

To stay competitive, European machinery companies will need to address the growing labor shortage by attracting, developing, and retaining skilled talent. They will also need to spur technological innovation at scale and at pace, decarbonize, and shift toward sustainable energy sources. A programmatic M&A strategy can advance these efforts, enable the digitalization needed to implement improvements, and support integrated solutions and services to unlock potential recurring revenue streams and create additional value for customers and companies alike.

The state of the industry: A regional perspective

About the research.

This article is based on data from the 2023 McKinsey Machinery Benchmark, which has been collecting data from more than 100 European machinery companies since 2013. Extracted and double-checked from verified sources such as annual reports, the high-quality data in the benchmark includes all major income-statement and balance-sheet items, selected cash-flow elements, and data points such as head counts and share prices.

McKinsey’s Machinery Benchmark finds that across multiple financial and operational metrics, European machinery companies are on a slower trajectory than their North American counterparts (see sidebar “About the research”). Despite strong revenue growth, the European sector has lagged behind in margin growth, M&A activity, and productivity (Exhibit 1).

Steady revenue growth across regions

European and North American machinery companies have continued a revenue growth trajectory following the initial disruption of the COVID-19 pandemic in 2020. Revenues in the European sector increased by roughly 18 percent in 2022, while the North American sector’s annual revenue grew at a stable but much more modest 7 percent.

European EBIT margins continuing to lag behind North American

While both regions experienced strong margin recovery in 2021, the two regions diverged, slightly but significantly, in 2022. In Europe, EBIT margins fell by roughly 1.3 percentage points to around 8.6 percent. 1 Henry Legge, Fabian Newger, Thorsten Schleyer, and Ville Väliaho, “ The ascent of Nordic companies in the global machinery market ,” McKinsey, April 21, 2021. In North America, companies experienced a slightly smaller decline of around 0.7 percentage points but sustained strong EBIT margins around 10.4 percent. The drop in EBIT margins for both regions was roughly half of the drop that occurred during the initial COVID-19 disruptions in 2020.

Only 40 percent of the companies in our benchmark managed to improve their margins in 2022, and about three-quarters of these same companies also delivered margin improvements in 2021. This suggests that companies that successfully bounced back from the immediate aftermath of the pandemic were able to sustain profitable growth through 2022. We expect this trend to continue, and to affect European and North American players equally.

A link between M&A activity and margin performance?

After a sharp drop in the second half of 2020 following the onset of the COVID-19 pandemic, M&A and divestiture activity rebounded within a year (Exhibit 2). At times, M&A and divestiture activity has even surpassed prepandemic levels, with more than 50 mergers and acquisitions recorded during some quarters in 2021 and 2022. A closer look at the regional distribution reveals a correlation between M&A activity and margin performance. In particular, the Nordic countries and North America have a similar rate of M&A activity and, as discussed in the foregoing section of this article, a similar upward trajectory in margin development. This suggests that continuous M&A supports margin resilience. Divestitures, on the other hand, have no obvious link to geographic regions. The North American companies in our benchmark lead on divestitures for the most part, with the highest share among their peers. This suggests a greater openness toward divestitures in North America and a tendency to protect the core business in Europe.

Variations in inventory stockpiles

North American inventory ratios remain stable around 19 percent, but a decline of inventory stockpiles is expected by the end of 2023. 2 NAM Manufacturers’ Outlook Survey: Second Quarter 2023, National Association of Manufacturers, June 7, 2023. European players, on the other hand, continued to build up their inventories, reaching an average of almost 23 percent in 2022—an increase of around two percentage points. This is the highest inventory ratio since 2015, the year we began tracking this metric.

Good news on productivity across the industry

Average productivity in the European machinery sector increased by almost 10 percent from 2021 to 2022, following an 8 percent increase during the previous year. 3 Productivity measured in revenue per full-time-equivalent employee (FTE). Less than 10 percent of the firms in our benchmark reported a decline in productivity. North American players also reported strong productivity growth of 9.5 percent, on the heels of 9.0 percent growth in the previous year. This is a positive development for both regions, especially in light of ongoing labor shortages, and affirms that they have the capacity to overcome production delays and avoid order backlogs.

Order backlogs across regions

Spotlight on the german machinery sector.

German machinery players delivered strong revenue growth of 13 percent from 2021 to 2022. 1 McKinsey Machinery Benchmark, 2023. However, EBIT margins fell by 0.6 percentage points, following a significant recovery in the previous year. Rising costs are likely responsible for the margin pressure: cost of goods sold increased to 70.5 percent, on average, an increase of nearly 0.5 percentage points from 2021. The average material cost ratio (as a share of revenue) also increased by nearly one percentage point to 49.5 percent in the same period. Average SG&A costs, on the other hand, declined below prepandemic levels to slightly less than 16 percent. Meanwhile, R&D ratio (an indicator of innovation activity) declined to roughly 4 percent in 2022, suggesting that innovation has ramped down in the past year.

The inventory ratio for German machinery companies increased for the fifth year in a row, likely in response to persistent supply chain disruptions facing the global economy. Now that current inventory ratios have reached more than 23 percent, the industry can turn toward other levers, such as production process design, to build resilience and future-proof German companies.

The business climate for German machinery and equipment manufacturing declined by 5.5 balance points in March and again by 11.9 balance points in June 2023. 2 ifo Konjunkturperspektiven 06/23, ifo Institut, 2023; ifo Konjunkturperspektiven 03/23, ifo Institut, 2023. Business expectations for the next six months dropped further by almost 20 balance points to –21 balance points. In March there was a significant improvement of expectations, registered by an increase of 15.2 points to a slightly negative balance point of –2.0. 3 ifo Konjunkturperspektiven 03/23, 2023.

Despite the increase in productivity for machinery players in the benchmark, order backlogs have continued to increase (Exhibit 3). The rise in incoming orders after a pandemic-related drop in orders led to a spike in backlog, which was exacerbated by labor and supply shortages. The German machinery industry’s order backlog began to rise in 2020 and reached an all-time high in late 2022. By April 2023, order intake had dropped significantly, by 25 percent, similar to the drop experienced during the pandemic. Though this drop will temporarily help ease the backlog, the long-term solution is to mitigate Germany’s labor shortage (see sidebar “Spotlight on the German machinery sector”).

Advancing labor, innovation, and decarbonization: The road ahead

Increasing the supply of qualified skilled labor is essential to the future of manufacturing in Europe. Automation continues to displace workers in some sectors and heighten the need for machinery workers trained to operate, service, and optimize robots and other advanced technology. The rising pressure to innovate in what is becoming an increasingly commoditized market means machinery players must compete for tech talent. And, as efforts to achieve net-zero targets intensify, companies must equip themselves to not only lower their operating emissions but also contribute low- and zero-carbon products and services.

A widening labor gap

The global manufacturing sector continues to grapple with a widespread labor shortage. In the European region, the number of open jobs rose by approximately 70 percent between 2020 and 2022. 4 The time frame refers to the fourth quarter of 2020 to the fourth quarter 2022. See “Job vacancy statistics by NACE Rev. 2 activity - quarterly data (from 2001 onwards),” Eurostat, accessed June 15, 2023. Since the beginning of 2022, this number has hovered slightly above 500,000 vacancies. 5 The time frame refers to the fourth quarter of 2020 to the fourth quarter 2022. See “Job vacancy statistics by NACE Rev. 2 activity - quarterly data (from 2001 onwards),” Eurostat, accessed June 15, 2023.

The German machinery sector alone had approximately 250,000 vacancies in 2022—an increase of more than 100 percent from the previous year. Despite the staggering demand, the number of young people in Germany without the minimum education required for many career paths remained stable at 6 percent from 2011 to 2021 (Exhibit 4). 6 The German Hauptschulabschluss is a school-leaving certificate obtained after completing the Hauptschule , a type of secondary school in Germany. It signifies the completion of a secondary education program that emphasizes practical and vocational skills. It is the minimum qualification required for many entry-level jobs and vocational training programs and serves as a foundation for further education or career paths. This labor shortage has significant implications for the future of the sector, which requires a highly skilled workforce to operate and innovate at pace. Manufacturing vacancies as a share of total vacancies in Germany also increased between 2020 and 2022, rising by more than ten percentage points from an already high share of 38 percent to almost 50 percent.

The vacancy situation in Europe varies significantly by country. For instance, in the Czech Republic, the country with the second-highest number of manufacturing vacancies, the absolute vacancy level remained stable between 2020 and 2022, leading to a decrease in the relative share of vacancies. 7 The absolute vacancy level is raw number of vacancies in the country and the relative share is the share of vacancies in the country relative to overall sum of job vacancies in Europe. “Job vacancy statistics,” accessed June 15, 2023. This means that the Czech Republic can acquire talent for open positions while continuing to grow.

Education and training programs can help address the shortage of skilled workers in the machinery sector, improve the quality of products and services, and spur economic growth and development. In particular, machinery companies and associations can experiment with specialized programs to recruit and integrate workers without traditional educational credentials, who represent an untapped source of potential talent.

Leaning in on R&D to lead innovation

Europe’s wave of innovation continued in 2022. After a slight decline over the course of the COVID-19 pandemic, the number of patent applications submitted to the European Patent Office (EPO) increased by more than 2.5 percent to more than 193,000—surpassing the record set the previous year. 8 “Record demand for European patents,” Patent Index 2022, European Patent Office, accessed August 9, 2023. However, the overall number of patents granted by the EPO fell to 81,754, leaving many submitted innovations unrecognized and unprotected. 9 “Patent Index 2022: Granted patents,” European Patent Office, updated March 22, 2023. No country in our benchmark maintained its pre-2022 level of granted patents. 10 “Patent Index 2022: Granted patents,” European Patent Office, updated March 22, 2023. Of the top ten countries, China’s decline in granted patents was the smallest at around 15 percent, while Japan’s decline was the largest, at almost 30 percent.

While Germany remains the second-largest patent initiator in Europe (in absolute numbers), its share of patents fell by 4.7 percent between 2021 and 2022, 11 Patent Index 2022: Statistics at a glance , European Patent Office, 2023. and its R&D ratio has fallen each year since 2020. Some European regions, such as the Nordics and Switzerland, maintained a steady R&D ratio during the same period.

In the United States, the Inflation Reduction Act of 2022 includes provisions to expand domestic manufacturing capacity by encouraging investment; boost purchases of critical supplies from domestic or free-trade partners; and advance R&D and deployment for carbon capture and storage (CCUS), clean hydrogen, and other innovative climate technologies. 12 “ The Inflation Reduction Act: Here’s what’s in it ,” McKinsey, October 24, 2022. To maintain their competitive edge in innovation, Germany machinery players should reevaluate their current R&D strategies, especially as growing labor and energy costs place them at a disadvantage relative to companies in other regions.

Globally, the number of patents for specialized machines decreased by 1.8 percent in 2022. 13 Patent Index 2022 , 2023. The Nordic countries of Sweden, Denmark, and Finland rank in the top five in our benchmark for the number of patent applications as a share of population. 14 Patent Index 2022 , 2023. Switzerland remains the undisputed leader, with more than twice as many applications as second-ranked Sweden. 15 “Patent applications per million inhabitants 2022,” European Patent Office, 2023. Trends in Europe have been promising, but patent issue growth in the past decade has been inconsistent. Only China and Denmark have experienced stable growth in the number of issued patents across all major sectors (Exhibit 5). This trend is particularly concerning for Germany, where average growth in the number of patents issued has remained low in most machinery categories, with the exception of handling and other machines. China, on the other hand, has experienced high growth in all categories except textiles, machine tools, and paper machinery.

Because the labor shortage is the bottleneck for the machinery industry’s output, companies remain focused on securing talent as well as seeking opportunities to automate production. The digital space, meanwhile, remains largely untapped, despite its potential to help create value and new revenue streams.

Innovation will be a strategic differentiating factor for European companies in the future as companies based in regions with lower operating costs continue to improve on product quality metrics.

Accelerating sustainability efforts

Along with raw materials, energy is a vital input to production in the machinery sector. Every process, from forming and forging to milling, is energy intensive. Because of the complexity and variety of parts in machines, the cumulative energy demand is considerable. Given the push toward decarbonization, access to sustainable energy is poised to become a key differentiator in the next few years.

European countries rank first in the world for share of sustainable energy relative to total energy production. 16 Includes electricity generation from hydro, wind, solar, geothermal, other renewables, and combustible renewables. Within Europe, Norway and Denmark lead, generating 98.6 percent and 85.8 percent of their energy from renewable sources, respectively, followed by Sweden at 63.2 percent, Finland at 59.8 percent, and Switzerland at 59.1 percent. In contrast, China has a roughly 27 percent renewable-energy share, and the United States trails at 22 percent (Exhibit 6).

The adoption of sustainable production is a necessary step across all industries to meet 2050 net-zero-emissions targets. 17 “ Nature in the balance: What companies can do to restore natural capital ,” McKinsey, December 5, 2022. Sustainability not only provides a reputation boost for companies that offer low-carbon products but can also improve quality across all products in a portfolio. This long-term trend toward product improvement can in turn support the opportunity for price premiums and more resilient margins in the future.

As machinery and industrial companies embrace science-based targets and make bold net-zero commitments, reducing carbon emissions becomes a nearer-term endeavor (Exhibit 7). Machinery leaders need to incorporate a sustainability perspective into their strategic decisions about sourcing parts or about where production facilities should be located.

Boosting the value of European machinery through programmatic M&A

As mentioned previously, M&A activity correlates with margin improvements. And McKinsey empirical research analyzing 20 years of data has shown that programmatic M&A, compared with other approaches to M&A, carries significantly lower risk and is more likely to enhance performance. 18 “ How one approach to M&A is more likely to create value than all others ,” McKinsey Quarterly , October 13, 2021. Programmatic M&A strategy is organized around a central business case or theme and involves acquiring meaningful total market capitalization through at least three deals each year.

European leaders will need to leverage programmatic M&A to form partnerships that close the capability gap and keep the machinery sector on the leading edge of technological innovation. They must also invest in innovation governance and capabilities at scale and at pace. This means implementing agile practices and customer-centric approaches to manage high-risk, long-term projects. Companies will need to raise or reallocate funds for long-term innovation and business development on a larger scale than ever before. And just as important, they will need to build the skills and the capabilities to innovate.

The European machinery sector cannot afford to lag behind on innovation. A 2022 McKinsey Global Institute analysis revealed that Europe leads on only two of ten transversal technologies—technologies that span sectors—that will shape the global competitive landscape of the future. 19 “ Securing Europe’s competitiveness: Addressing its technology gap ,” McKinsey, September 22, 2022. These technologies are characterized by their relevance across all major sectors in terms of their disruptive potential and include applied AI, distributed infrastructure, next-generation computing, and bio revolution. European machinery companies will need to invest in transversal technology sectors such as next-level process automation and the future of connectivity to become global technology leaders in the decades ahead. 20 “ Securing Europe’s competitiveness: Addressing its technology gap ,” McKinsey, September 22, 2022.

Partnerships with technology organizations and experts not only address the machinery sector’s shortage of transversal technology skills but also provide a competitive edge in attracting skilled labor. These collaborations enable more efficient digitalization as well as access to external knowledge and expertise, ensuring sustained competitiveness in the ever-evolving digital economy. Additionally, such partnerships play a crucial role in driving innovation toward decarbonization of machinery products, leading to significant reductions in emissions (Scopes 1, 2, and 3) across both the machinery sector and the industries it serves. Engaging low-carbon and carbon-neutral companies in regions rich in renewable energy sources may soon become a higher priority than labor and other operating costs.

Programmatic M&A can help to scale and expand the core business and can succeed even under seemingly adverse conditions. As McKinsey has outlined elsewhere, there are four approaches to deploying programmatic M&A. 21 Markus Berger-de León, Paul Jenkins, Jerome Königsfeld, and Lukas Salomon, “ Buy and scale: How incumbents can use M&A to grow new businesses ,” McKinsey, December 21, 2022. Machinery companies can yield considerable benefit by applying these approaches:

Technology-driven acquisition. These types of acquisitions focus on securing patents and technological capabilities as well as on creating digital innovations to improve existing products.
Acqui-hiring. The key objectives for these acquisitions are to help mitigate the industry’s skilled labor shortage and to save time and costs associated with training and hiring.
Product expansion. These acquisitions have dual benefits: expanding an existing ecosystem to realize synergies and immediate growth in revenue and the customer base.
Regional expansion. This type of acquisition typically focuses on a similar product or service offering that provides access to local market knowledge. Leveraging the existing structure, customers, and value chain accelerates market entry.

Labor shortages and global economic volatility notwithstanding, European machinery players have options available to address present challenges while strengthening the entire sector for the long term. Investments in education, training, new products, and renewable energy can help them realize fundamental, global goals of expanding the employment pipeline and achieving net-zero emissions. Companies that deploy such investments strategically, bolstering them with programmatic M&A, can fast-track innovation and forge new paths to growth.

Samuel Bayerlein is a consultant in McKinsey’s Munich office, where Thorsten Schleyer is a partner; Dorothee Herring is a senior partner in the Düsseldorf office.

Explore a career with us

The ascent of Nordic companies in the global machinery market

How one approach to M&A is more likely to create value than all others

The flip side of large M&A deals

Money blog: Loud budgeting - the taboo-busting money hack you can do without giving up daily coffee

Created accidentally by a comedian, "loud budgeting" is breaking down the taboo of speaking about money. Read this and the rest of our Weekend Money features, and leave a comment, and we'll be back with rolling personal finance and consumer news on Monday.

Saturday 11 May 2024 20:15, UK

Weekend Money

'Loud budgeting': The money-saving trend that has nothing to do with giving up your daily coffee
What is most in-demand period property?
£12m tea advert, downsizing, £320 tasting menus and job interview mistakes: What readers have said this week
Free childcare applications about to open for new age band
Where has huge week for UK economy left us?

Best of the week

How to avoid a holiday data roaming charge (while still using the internet)
Mortgage rates up again this week - here are the best deals on the market
My daughter discovered undeclared £600 management fee after buying her flat - can we complain?
Best of the Money blog - an archive

Ask a question or make a comment

By Jess Sharp , Money team

Money saving trends are constantly popping up on social media - but one in particular has been gaining huge amounts of attention.

Created accidentally by a comedian, loud budgeting is breaking down the taboo of speaking about money.

The idea is based on being firmer/more vocal about your financial boundaries in social situations and setting out what you are happy to spend your money on, instead of "Keeping up with the Joneses".

On TikTok alone, videos published under the hashtag #loudbudgeting have garnered more than 30 million views - and that figure is continuing to climb.

We spoke to Lukas Battle - the 26-year-old who unintentionally created the trend as part of a comedy sketch.

Based in New York, he came up with the term in a skit about the "quiet luxury" hype, which had spread online in 2023 inspired by shows like Succession.

The term was used for humble bragging about your wealth with expensive items that were subtle in their design - for example, Gwyneth Paltrow's £3,900 moss green wool coat from The Row, which she wore during her ski resort trial...

"I was never a big fan of the quiet luxury trend, so I just kind of switched the words and wrote 'loud budgeting is in'. I'm tired of spending money and I don't want to pretend to be rich," Lukas said.

"That's how it started and then the TikTok comments were just obsessed with that original idea."

This was the first time he mentioned it...

Lukas explained that it wasn't about "being poor" but about not being afraid of sharing your financial limits and "what's profitable for you personally".

"It's not 'skip a coffee a day and you'll become a millionaire'."

While talking money has been seen as rude or taboo, he said it's something his generation is more comfortable doing.

"I've seen more debate around the topic and I think people are really intrigued and attracted by the idea," he said.

"It's just focusing your spending and time on things you enjoy and cutting out the things you might feel pressured to spend your money on."

He has incorporated loud budgeting into his own life, telling his friends "it's free to go outside" and opting for cheaper dinner alternatives.

"Having the terminology and knowing it's a trend helps people understand it and there's no awkward conversation around it," he said.

The trend has been a big hit with so-called American "finfluencers", or "financial influencers", but people in the UK have started practising it as well.

Mia Westrap has taken up loud budgeting by embarking on a no-buy year and sharing her finances with her 11.3k TikTok followers.

Earning roughly £2,100 a month, she spends around £1,200 on essentials, like rent, petrol and car insurance, but limits what else she can purchase.

Clothes, fizzy drinks, beauty treatments, makeup, dinners out and train tickets are just some things on her "red list".

The 26-year-old PHD student first came across the idea back in 2017, but decided to take up the challenge this year after realising she was living "pay check to pay check".

She said her "biggest fear" in the beginning was that her friends wouldn't understand what she was doing, but she found loud budgeting helped.

"I'm still trying my best to just go along with what everyone wants to do but I just won't spend money while we do it and my friends don't mind that, we don't make a big deal out of it," she said.

So far, she has been able to save £1,700, and she said talking openly about her money has been "really helpful".

"There's no way I could have got this far if I wasn't baring my soul to the internet about the money I have spent. It has been a really motivating factor."

Financial expert John Webb said loud budgeting has the ability to help many "feel empowered" and create a "more realistic" relationship with money.

"This is helping to normalise having open and honest conversations about finances," the consumer affair manager at Experien said.

"It can also reduce the anxiety some might have by keeping their financial worries to themselves."

However, he warned it's important to be cautious and to take the reality of life into consideration.

"It could cause troubles within friendship groups if they're not on the same page as you or have different financial goals," he said.

"This challenge isn't meant to stop you from having fun, but it is designed to help people become more conscious and intentional when it comes to money, and reduce the stigma around talking about it."

Rightmove's keyword tool shows Victorian-era houses are the most commonly searched period properties, with people drawn to their ornate designs and features.

Georgian and Edwardian-style are second and third respectively, followed by Tudor properties. Regency ranked in fifth place.

Rightmove property expert Tim Bannister said: "Home hunters continue to be captivated by the character and charm of properties that we see in period dramas.

"Victorian homes remain particularly popular, characterised by their historic charm, solid construction, and spacious interiors. You'll often find Victorian houses in some of the most desirable locations which include convenient access to schools and transport links."

Throughout the week Money blog readers have shared their thoughts on the stories we've been covering, with the most correspondence coming in on...

A hotly contested debate on the best brand of tea
Downsizing homes
The cost of Michelin-starred food

Job interview mistakes

On Wednesday we reported on a new £12m ad from PG Tips in response to it falling behind rivals such as Twinings, Yorkshire Tea and Tetley....

We had lots of comments like this...

How on earth was the PG Tips advert so expensive? I prefer Tetley tea, PG Tips is never strong enough flavour for me. Shellyleppard

The reason for the sales drop with PG Tips could be because they increased the price and reduced the quantity of bags from 240 to 180 - it's obvious. Royston

And then this question which we've tried to answer below...

Why have PG Tips changed from Pyramid shape tea bags, to a square? Sam

Last year PG Tips said it was changing to a square bag that left more room for leaves to infuse, as the bags wouldn't fold over themselves.

We reported on data showing how downsizing could save you money for retirement - more than £400,000, in some regions, by swapping four beds for two.

Some of our readers shared their experiences...

We are downsizing and moving South so it's costing us £100k extra for a smaller place, all money from retirement fund. AlanNorth

Interesting read about downsizing for retirement. We recently did this to have the means to retire early at 52. However, we bought a house in the south of France for the price of a flat in our town in West Sussex. Now living the dream! OliSarah

How much should we pay for food?

Executive chef at London's two-Michelin-starred Ikoyi, Jeremy Chan, raised eyebrows when he suggested to the Money blog that Britons don't pay enough for restaurant food.

Ikoyi, the 35th best restaurant in the world, charges £320 for its tasting menu.

"I don't think people pay enough money for food, I think we charge too little, [but] we want to always be accessible to as many people as possible, we're always trying our best to do that," he said, in a piece about his restaurant's tie up with Uber Eats...

We had this in...

Are they serious? That is two weeks' worth of food shopping for me, if the rich can afford this "tasting menu" then they need to be taxed even more by the government, it's just crazy! Steve T

If the rate of pay is proportionate to the vastly overpriced costs of the double Michelin star menu, I would gladly peel quail eggs for four-hour stints over continuing to be abused as a UK supply teacher. AndrewWard

Does this two-star Michelin star chef live in the real world? Who gives a toss if he stands and peels his quails eggs for four hours, and he can get the best turbot from the fishmonger fresh on a daily basis? It doesn't justify the outrageous price he is charging for his tasting menu. Topaztraveller

Chefs do make me laugh, a steak is just a steak, they don't make the meat! They just cook it like the rest of us, but we eat out because we can't be bothered cooking! StevieGrah

Finally, many of you reacted to this feature on common mistakes in job interviews...

Those 10 biggest mistakes people make in interviews is the dumbest thing I've ever read. They expect all that and they'll be offering a £25k a year job. Why wouldn't I want to know about benefits and basic sick pay? And also a limp handshake? How's that relevant to how you work? Jre90

Others brought their own tips...

Whenever I go for an interview I stick to three points: 1. Be yourself 2. Own the interview 3. Wear the clothes that match the job you are applying Kevin James Blakey

From Sunday, eligible working parents of children from nine-months-old in England will be able to register for access to up to 15 free hours of government-funded childcare per week.

This will then be granted from September.

Check if you're eligible here - or read on for our explainer on free childcare across the UK.

Three and four year olds

In England, all parents of children aged three and four in England can claim 15 hours of free childcare per week, for 1,140 hours (38 weeks) a year, at an approved provider.

This is a universal offer open to all.

It can be extended to 30 hours where both parents (or the sole parent) are in work, earn the weekly minimum equivalent of 16 hours at the national minimum or living wage, and have an income of less than £100,000 per year.

Two year olds

Previously, only parents in receipt of certain benefits were eligible for 15 hours of free childcare.

But, as of last month, this was extended to working parents.

This is not a universal offer, however.

A working parent must earn more than £8,670 but less than £100,000 per year. For couples, the rule applies to both parents.

Nine months old

In September, this same 15-hour offer will be extended to working parents of children aged from nine months. From 12 May, those whose children will be at least nine months old on 31 August can apply to received the 15 hours of care from September.

From September 2025

The final change to the childcare offer in England will be rolled out in September 2025, when eligible working parents of all children under the age of five will be able to claim 30 hours of free childcare a week.

In some areas of Wales, the Flying Start early years programme offers 12.5 hours of free childcare for 39 weeks, for eligible children aged two to three. The scheme is based on your postcode area, though it is currently being expanded.

All three and four-year-olds are entitled to free early education of 10 hours per week in approved settings during term time under the Welsh government's childcare offer.

Some children of this age are entitled to up to 30 hours per week of free early education and childcare over 48 weeks of the year. The hours can be split - but at least 10 need to be used on early education.

To qualify for this, each parent must earn less than £100,000 per year, be employed and earn at least the equivalent of working 16 hours a week at the national minimum wage, or be enrolled on an undergraduate, postgraduate or further education course that is at least 10 weeks in length.

All three and four-year-olds living in Scotland are entitled to at least 1,140 hours per year of free childcare, with no work or earnings requirements for parents.

This is usually taken as 30 hours per week over term time (38 weeks), though each provider will have their own approach.

Some households can claim free childcare for two-year-olds. To be eligible you have to be claiming certain benefits such as Income Support, Jobseeker's Allowance or Universal Credit, or have a child that is in the care of their local council or living with you under a guardianship order or kinship care order.

Northern Ireland

There is no scheme for free childcare in Northern Ireland. Some other limited support is available.

Working parents can access support from UK-wide schemes such as tax credits, Universal Credit, childcare vouchers and tax-free childcare.

Aside from this, all parents of children aged three or four can apply for at least 12.5 hours a week of funded pre-school education during term time. But over 90% of three-year-olds have a funded pre-school place - and of course this is different to childcare.

What other help could I be eligible for?

Tax-free childcare - Working parents in the UK can claim up to £500 every three months (up to £2,000 a year) for each of their children to help with childcare costs.

If the child is disabled, the amount goes up to £1,000 every three months (up to £4,000 a year).

To claim the benefit, parents will need to open a tax-free childcare account online. For every 80p paid into the account, the government will top it up by 20p.

The scheme is available until the September after the child turns 11.

Universal credit - Working families on universal credit can claim back up to 85% of their monthly childcare costs, as long as the care is paid for upfront. The most you can claim per month is £951 for one child or £1,630 for two or more children.

Tax credits - People claiming working tax credit can get up to 70% of what they pay for childcare if their costs are no more than £175 per week for one child or £300 per work for multiple children.

Two big economic moments dominated the news agenda in Money this week - interest rates and GDP.

As expected, the Bank of England held the base rate at 5.25% on Wednesday - but a shift in language was instructive about what may happen next.

Bank governor Andrew Bailey opened the door to a summer cut to 5%, telling reporters that an easing of rates at the next Monetary Policy Committee meeting on 20 June was neither ruled out nor a fait accompli.

More surprisingly, he suggested that rate cuts, when they start, could go deeper "than currently priced into market rates".

He refused to be drawn on what that path might look like - but markets had thought rates could bottom out at 4.5% or 4.75% this year, and potentially 3.5% or 4% next.

"To make sure that inflation stays around the 2% target - that inflation will neither be too high nor too low - it's likely that we will need to cut Bank rate over the coming quarters and make monetary policy somewhat less restrictive over the forecast period," Mr Bailey said.

You can read economics editor Ed Conway's analysis of the Bank's decision here ...

On Friday we discovered the UK is no longer in recession.

Gross domestic product (GDP) grew by 0.6% between January and March, the Office for National Statistics said.

This followed two consecutive quarters of the economy shrinking.

The data was more positive than anticipated.

"Britain is not just out of recession," wrote Conway. "It is out of recession with a bang."

The UK has seen its fastest growth since the tailend of the pandemic - and Conway picked out three other reasons for optimism.

1/ An economic growth rate of 0.6% is near enough to what economists used to call "trend growth". It's the kind of number that signifies the economy growing at more or less "normal" rates.

2/ 0.6% means the UK is, alongside Canada, the fastest-growing economy in the G7 (we've yet to hear from Japan, but economists expect its economy to contract in the first quarter).

3/ Third, it's not just gross domestic product that's up. So too is gross domestic product per head - the number you get when you divide our national income by every person in the country. After seven years without any growth, GDP per head rose by 0.4% in the first quarter.

GDP per head is a more accurate yardstick for the "feelgood factor", said Conway - perhaps meaning people will finally start to feel better off.

For more on where Friday's figures leaves us, listen to an Ian King Business Podcast special...

The Money blog is your place for consumer news, economic analysis and everything you need to know about the cost of living - bookmark news.sky.com/money .

It runs with live updates every weekday - while on Saturdays we scale back and offer you a selection of weekend reads.

Check them out this morning and we'll be back on Monday with rolling news and features.

The Money team is Emily Mee, Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young and Ollie Cooper, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice.

If you've missed any of the features we've been running in Money this year, or want to check back on something you've previously seen in the blog, this archive of our most popular articles may help...

Loaves of bread have been recalled from shelves in Japan after they were found to contain the remains of a rat.

Production of the bread in Tokyo has been halted after parts of a "small animal" were found by at least two people.

Pasco Shikishima Corp, which produces the bread, said 104,000 packages have been recalled as it apologised and promised compensation.

A company representative told Sky News's US partner network, NBC News, that a "small black rat" was found in the bread. No customers were reported to have fallen ill as a result of ingesting the contaminated bread.

"We deeply apologise for the serious inconvenience and trouble this has caused to our customers, suppliers, and other concerned parties," the spokesman said.

Pasco added in a separate statement that "we will do our utmost to strengthen our quality controls so that this will never happen again. We ask for your understanding and your co-operation."

Japanese media reports said at least two people who bought the bread in the Gunma prefecture, north-west of Tokyo, complained to the company about finding a rodent in the bread.

Record levels of shoplifting appear to be declining as fewer shopkeepers reported thefts last year, new figures show.

A survey by the Office for National Statistics shows 26% of retailers experienced customer theft in 2023, down from a record high of 28% in 2022.

This comes despite a number of reports suggesting shoplifting is becoming more frequent.

A separate ONS finding , which used police crime data, showed reports of shoplifting were at their highest level in 20 years in 2023, with law enforcements logging 430,000 instances of the crime.

Let's get you up to speed on the biggest business news of the past 24 hours.

A privately owned used-car platform is circling Cazoo Group, its stricken US-listed rival, which is on the brink of administration.

Sky News has learnt that Motors.co.uk is a leading contender to acquire Cazoo's marketplace operation, which would include its brand and intellectual property assets.

The process to auction the used-car platform's constituent parts comes after it spent tens of millions of pounds on sponsorship deals in football, snooker and darts in a rapid attempt to gain market share.

The owner of British Airways has reported a sharp rise in profits amid soaring demand for trips and a fall in the cost of fuel.

International Airlines Group said its operating profit for the first three months of the year was €68m (£58.5m) - above expectations and up from €9m (£7.7m) during the same period in 2023.

The company, which also owns Aer Lingus, Iberia and Vueling, said earnings had soared thanks to strong demand, particularly over the Easter holidays.

The prospect of a strike across Tata Steel's UK operations has gained further traction after a key union secured support for industrial action.

Community, which has more than 3,000 members, said 85% voted in favour of fighting the India-owned company's plans for up to 2,800 job losses, the majority of them at the country's biggest steelworks in Port Talbot, South Wales.

Tata confirmed last month it was to press ahead with the closure of the blast furnaces at the plant, replacing them with electric arc furnaces to reduce emissions and costs.

In doing so, the company rejected an alternative plan put forward by the Community, GMB and Unite unions that, they said, would raise productivity and protect jobs across the supply chain.

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European Real Estate Investment Figures Q1 2024

May 7, 2024 2 Minute Read

Looking for a PDF of this content?

CBRE's Real Estate Investment Figures report provides a comprehensive analysis of the latest investment activity in European real estate.

In Q1 2024, European real estate investment totalled €37bn. The Hotels and Industrial sectors recorded growth, while the Living sector demonstrated the weakest performance. At the country level, Benelux emerged as the top investment destination, recording an 83% increase compared to the previous quarter.

Read our analysis for the full findings.

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We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organisations as a fieldwork partner, helping to reach the right respondents in any European market.

Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.

We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call centre prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.

Market research services

We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.

Customer and market understanding

We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.

New product development research

We partner with brands to develop winning products, from concept development right through to pricing research.

Brand and advertising research

We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.

Online and offline fieldwork services

We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.

Insight activation

Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.

European market research – FAQs

Which european countries do you serve.

As one of the leading market research companies in Europe, we can conduct market research in every country in Europe. We regularly help clients understand core European markets including Spain, France, Germany and Italy, but over the years, we’ve conducted research in every corner of the continent. We’ve interviewed tree surgeons in Poland, spoken to beauticians in Lithuania and explored the needs of vets in Norway.

What European languages to do you speak?

We’re proud of the international nature of our team. Between us, we speak over 15 European languages. We find having native speakers in house to be a valuable asset as it means we can ensure cultural nuances are accounted at every stage of the project – from questionnaire design to analysis.

Do you conduct fieldwork yourselves across different European markets?

Thanks to our multi-lingual team and in-house call centre, we can carry out qualitative and quantitative interviews ourselves across a wide range of different European markets. This means our team are as close as they can be to your target audience and the emerging insights, helping to identify market trends.

When you’re conducting multi-market studies, how do you maintain consistencies in approach?

We regularly help clients with projects across multiple European markets, all centrally managed and controlled from our UK office. This means we can run consistent briefings for all moderators and collate progress. We acknowledge the rich nuances of each market and how vital it is not to generalise for your brand, visiting every market to add a contextual layer to the findings where possible. What’s more, we are committed to ensuring data quality and integrity across markets, having achieved the ISO 20252 accreditation.

Do you have experience with consumers and B2B audiences?

We can help you reach both consumers and B2B audiences – and often both together within the same project. Our UK call centre have a wealth of experience spanning senior stakeholders through to rural farmers and understand the intricacies of tailoring the research to each audience type.

What methodologies do you offer companies looking to conduct market research in Europe?

We offer a broad range of quantitative and qualitative methodologies spanning online and offline approaches. That’s everything from focus groups and expert interviews to online communities and online surveys. All of our team are dualists, meaning that their skills span qualitative and quantitative approaches. Because of this we’re able to work as one core team, meaning that no insights are lost. Beyond our standard toolkit, we are always looking for the next big thing in market research. We’ve used augmented reality to test new pack concepts, virtual reality to optimise shopping environments and piloted the use of blockchain technology in market research.

We’ve helped clients solve some of their toughest business challenges through European market research

Our work in this area helps clients answer critical questions such as:

Which European markets represent the best growth opportunity for my brand?
How should I adapt my product or service to ensure it’s a hit with consumers in my key target market?
How should I price our offering to set it up for success in Europe?
What are competitors offering in this market and where is the whitespace for innovation?
How can I reach my target customers in this market? What should my marketing strategy look like?

Our customers

Harnessing blockchain technology in market research with Unilever Food Solutions

We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.

Developing a future-focused digital product strategy for Wall Street Journal

A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.

Harnessing augmented reality to power innovation in pack testing for Asahi

We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.

Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi

A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.

Discovering future growth opportunities for Treatwell

An extensive programme of research has helped Treatwell deepen its valued B2B relationships and shape its strategy around their needs.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Other regions we operate in

Market research in China – our capabilities

Market research in Asia – our capabilities

Market research in Japan – our capabilities

Market research in India – our capabilities.

Market research in the US – our capabilities

How to run workshops that turn insight into action.

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

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Kadence International Market Research Agency of the Year Singapore

Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need. Senior Marketing Executive Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from. Sales & Marketing Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies. General Manager PR -Internal Communications & Government Affairs Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them. Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later. Customer Intelligence Director Wall Street Journal

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France stagnates, the UK rebounds and Germany falters

In line with the Europe-wide trend, investment in France fell by 5%. Despite this, the number of jobs created in France by FDI increased by 4%, underlining the ongoing benefits of business-friendly reforms and a comparatively healthy economy relative to other European countries.

The UK bucked Europe’s negative trend with a 6% increase in FDI projects in 2023. After a 2022 marked by political uncertainty, high inflation and rising energy prices, investors perceived something of a return to stability to UK markets last year, with foreign software and IT providers particularly loyal to London, which moved above Paris into the top spot as Europe’s #No. 1 investment region.

FDI in Germany decreased by 12% in 2023, continuing a steady decline since the onset of COVID-19. Industrial investors have been deterred by the recessionary environment, high energy prices and concerns about the security of energy supply. Complex bureaucracy and high labor costs also continue to limit Germany’s ability to attract more foreign businesses.

Reorganization of supply chains benefits Southern and Eastern Europe

Several countries in Southern and Eastern Europe benefitted significantly from businesses’ reorganization of supply chains and reshoring of production activities. The number of manufacturing projects decreased slightly across Europe, but increases were seen in Spain, Turkey, Poland, Italy, Serbia, the Czech Republic and Hungary. Slowing investment in the digital and business services sectors impacted investment in countries for which these areas are traditional strengths, such as the Netherlands and Belgium.

The war between Russia and Ukraine continues to impact investment in markets bordering either of those countries, including Romania (-13%), Finland (-32%) and the Baltic countries such as Latvia (-31%) and Lithuania (-40%).

FDI in services sectors declines but manufacturing proves resilient

The number of FDI projects in software and IT services and business and professional services — traditionally Europe’s largest sectors for investment — fell by 19% and 27%, respectively. Both are suffering from the effects of purse-tightening on the part of their clients and a general decline in outsourcing.

Investment in tourism and culture, in contrast, increased 130% in 2023. The sector continues to rebound as consumers return to spending on leisure and travel, free from pandemic-induced restrictions.

Investment in manufacturing remained relisient, declining by 1%. Businesses maintained manufacturing investment to ensure that they can meet consumer demand, which is expected to rise. Ongoing efforts to reorganize supply chains and relocate production bases to Europe also helped maintain manufacturing investment levels.

Optimism remains despite gloomy picture, but risks remain

Despite a gloomy overall picture, there is scope for optimism, as 72% of the businesses surveyed indicate plans to establish or expand operations in Europe over the next year – up from 67% in 2022 – a sign that Europe still matters in current and future business plans.

Investors are positive about Europe’s long-term prospects because the economic situation is expected to gradually improve. Moreover, in the context of rising geopolitical tension, the relative stability of Europe’s major economies is a considerable advantage.

However, leaders surveyed see the increased “regulatory burden” as the biggest threat to Europe's attractiveness over the next three years. Europe has pioneered new regulatory initiatives in areas including carbon disclosure, supply chain due diligence, data protection and the safe use of AI. Investors are worried that the expanding regulatory framework will stifle European business growth and agility. Reflecting concerns about the energy crisis of the past two years, “energy prices and supply issues” are considered the second biggest threat to Europe's attractiveness, with “political instability” in Europe ranked third. This is due to uncertainty in the run-up to the European elections and rising social tensions and political radicalism at local levels.

The full report can be accessed here .

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EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation is available via ey.com/privacy. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

About the EY Europe Attractiveness Survey 2024

For this 23rd edition of the Europe Attractiveness Survey, we again draw on two sources.

Our evaluation of FDI in Europe is based on the EY European Investment Monitor (EIM). This EY proprietary database enables us to track projects announced in 2023 across 44 countries.
We explore Europe’s perceived attractiveness via an online survey of international decision-makers. Field research was conducted in February and March 2024 based on a representative panel of 500 respondents.

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Profi Research

Address: 119415 Moscow, Russian Federation

Profi Online Research is a full-service market research company, providing consumer goods surveys, BtoB and market segment research using both qualitative and quantitative approaches. The company uses… ...

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Address: 121552 Moscow, Russian Federation

Founded in 1992 Public Opinion Foundation is now one of the largest and best-known nationwide research agencies. One of our main advantages is our regional network of branches. The network consists… ...

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B&M (Business and Marketing Analytic Centre, including Business and Marketing Research Centre from 2010) provides full service marketing research in Russia and has a proved specialization on projects with time constraints (X2 times shorter timing and quick launching). Welcome! ...

Top of Mind MR&C

Address: 115280 Moscow, Russian Federation

Top of Mind MR&C is a team of professionals with a strong experience in consumer research, healthcare research, automotives research, finance research, B2B research, etc. Our key people have more than… ...

MarketSense

Address: 115114 Moscow, Russian Federation

MarketSense is an independent full-service agency, specializing in state-of-the-art ad hoc research. Reliable partner to both research and branding agencies, as well as manufacturers for 12 years. Quality field across Russia and CIS, topped by sophisticated analysis. ...

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Mediascope is the market research company in Russia, providing a full-cycle research in the area of media audience measurements. ...

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Market Research Agency Europe
As one of the leading market research companies in Europe, we can conduct market research in every country in Europe. We regularly help clients understand core European markets including Spain, France, Germany and Italy, but over the years, we've conducted research in every corner of the continent. We've interviewed tree surgeons in Poland ...
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Choose a firm specializing in research related to Europe and the European region. Featured Experts in Top European International Market Research Companies. Insight Culture Geo Strategy Partners NewtonX Skopos Insight Group (Europe, China ++) Fieldwork Network. Vendors. Learning Resources. 15 results. in Market Research Firms focused on Europe.
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SIS provides Market Research and Strategy Consulting in Europe. SIS International Research is a leading Global Market Research and Strategy Consulting company. We provide Customer Insights, Qualitative Research, Quantitative Research, UX, Data Analytics, Go To Market Consulting, Market Opportunity/Entry Research and Competitive Analysis.
Euromonitor: Global Market Research & Industry Analysis
Services. Our award-winning syndicated market research database provides detailed data and analysis on industries and consumers, across 1200 cities, 210 countries. We use advanced analytics and data science to identify and measure the effect of disruption to the economy, industries, costs and prices. Via helps you navigate a fast-changing ...
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1. Kantar Group: At the forefront of market research in Europe, Kantar Group reigns supreme with its comprehensive suite of data-driven solutions and analytical prowess. With a global presence spanning over 100 countries, Kantar boasts an extensive portfolio of services, including consumer insights, media monitoring, and brand strategy.
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Top 50 largest Market Research Companies in Europe

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European machinery companies: Achieving balance through innovation

The state of the industry: A regional perspective

Steady revenue growth across regions

European EBIT margins continuing to lag behind North American

A link between M&A activity and margin performance?

Variations in inventory stockpiles

Good news on productivity across the industry

Order backlogs across regions