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Power of Media – Major Points Explained in Detail | Media and Society

Power of media.

Media power refers to the enormous influence and impact that print media, broadcast media, and digital media have in shaping public opinion, disseminating information, and driving social and cultural changes. A powerful tool for communication, education, entertainment, and mobilization, the media play a significant role in modern society.

By reaching vast audiences, shaping public discourse, and influencing individual and collective behaviors, it can influence the lives of individuals and communities.

A media outlet’s power lies in its ability to gather, create, and distribute information, frame narratives, and shape public opinion. In order to promote media literacy and responsible consumption of media content, we must understand the power of media.

The power of media can be explained in the following way:

Information Dissemination:

Media acts as a primary source of information for individuals, providing news, current affairs, and factual information. Media’s power comes from its ability to gather, verify, and disseminate information to a wide audience. Keeping people informed about local, national, and global events is the responsibility of journalists and news organizations.

People are able to make informed decisions, understand complex issues, and participate in democratic processes when the media provides timely and relevant news coverage.

Agenda Setting:

The media can set the agenda and determine the issues that need to be addressed and discussed. Public opinion and conversations are shaped and directed by media outlets’ coverage of specific topics, editorials, and investigative reporting.

In order to set the agenda, the media must frame issues, shape narratives, and shape public perceptions. In bringing attention to neglected or marginalized topics, media can shape public opinion and bring about societal change.

Influence on Public Opinions and Attitudes:

The media has a profound impact on public opinion and attitudes, influencing how individuals perceive their surroundings. News stories, documentaries, and opinion pieces can influence public sentiment and shape attitudes regarding social, political, and cultural issues through media outlets.

In order to influence public opinion, media must be able to present information, frame stories, and evoke emotions. Public discourse and societal norms may be influenced by media, which contributes to the formation of collective beliefs, values, and behaviors.

Educational Tool:

Media serves as an educational tool, providing a platform for knowledge sharing and learning. Educational programs, documentaries, and online platforms facilitate access to information and promote lifelong learning. The media can spread education, foster critical thinking, and contribute to the dissemination of knowledge from a variety of fields, including science, history, culture, and the arts.

It is the ability of media to engage audiences through visual and interactive formats that makes complex concepts more accessible to learners and enhances their learning experience that makes it a powerful educational tool.

Entertainment and Cultural Influence:

Media plays a significant role in shaping cultural values and trends as well as serving as a powerful source of entertainment. Popular culture is shaped by movies, television shows, music, and digital content, which influence societal norms, fashion, language, and lifestyle choices.

It is in the ability of media to capture the imagination, evoke emotions, and create shared experiences that media has the power to entertain and influence cultures worldwide. In addition to reflecting and reinforcing cultural values, media introduces new ideas, challenges social conventions, and provokes social change.

Mobilization and Activism:

The media is an essential part of social mobilization and activism. It provides a platform for people and communities to advocate for change and mobilize collective action as well as raise awareness of social issues. Protest organizers, activists, and communities have become increasingly reliant on social media platforms to organize, spread, and mobilize.

By amplifying voices, connecting like-minded individuals, and generating public support for social causes, media can play a significant role in social mobilization and activism. Coverage of social movements can highlight injustice, increase awareness, and inspire people to act.

Advertising and Consumer Behavior:

The media, especially advertising, play an important role in influencing consumer behavior. Through advertisement, media influences consumer behavior, purchase decisions, and brand perception. Advertising is shaped by the media’s ability to shape consumer desires, promote products and services, and stimulate economic activity.

The use of media platforms allows companies to reach potential customers and influence their buying decisions through persuasive messaging and creative storytelling.

Influence on Democracy:

The media plays a crucial role in democratic societies, serving as a check on the government and other powerful institutions. Transparency, accountability, and citizen participation are promoted by the media, which inform the public, scrutinize policies, and encourage political debate.

In democracy, media facilitates the free flow of information, encourages diverse viewpoints, and holds those in power accountable for their actions. In order to facilitate free exchange of ideas and opinions, media freedom and independence are essential for a functioning democracy.

The media has significant power and influence, but it is also responsible for maintaining ethical standards, accuracy, and fairness. Despite media power, there are challenges associated with it, including media bias, sensationalism, misinformation, and manipulation.

In order to navigate the vast media landscape, evaluate sources, and distinguish between reliable information and misinformation, individuals must be literate in media literacy and critical thinking. The ability to understand the power of media empowers individuals to be informed consumers and active participants in shaping society.

• Influence of Media on Society – Mass Media Influence | Media and Society
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Power Of Media Presentation

Power Of Media PPT: Definition, Types, and History

Power Of Media PPT: Definition, Types, and History Free Download : The influence of the media on our lives is enormous; in addition to providing us with amusement, it also influences how we view important societal issues and helps us acquire those ideas.

Also See: Women Empowerment PPT Free Download

Current events awareness is aided by print and electronic media. In the age of knowledge, we cannot ignore how the media, whether it be print or electronic, affects our daily life.

Can you image living without the ability to read newspapers or change channels on a television? The day when individuals enjoyed their leisure time by cycling, playing sports outside, and other activities like these has long since passed.

Also See: Social Media PPT  

Table of Content For Power of Media PPT Presentation

• Introduction
• Types of Media
• History of Media
• Power of Media

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Power of Media

Global media platforms, with access to over 3.8 billion people consuming their content daily, have unique opportunities to leverage their scale for positive societal impact. From the way technology is designed and used to the ways in which digital media is consumed, this initiative explores opportunities to come together across the world’s largest platforms to strengthen communities and to address societal challenges in the current context of the pandemic and socioeconomical landscape.

Launched at the Sustainable Development Impact Summit in September 2020, the World Economic Forum’s Power of Media initiative aims to help media organizations use the power of their platforms for positive impact by finding ways to enhance trust, improve diversity and representation in media, build social cohesion through entertainment, culture and sport, and build back a better and sustainable media ecosystem. The analysis will be centered around three main workstreams:

• Building a Sustainable Media Ecosystem
• Diversity and Representation in Content
• Social Cohesion through Entertainment, Culture and Sport

Goal:  Build support and increase public trust through effective awareness and education of ESG goals. Advance avenues for which brands and platforms can leverage technology, data and the power of communities for social good in health, digital literacy, justice and other areas of society.

Objectives:

•Influence a more trusted, informed and inclusive outlook on how platforms can be used for social good

•Advance public-private cooperation and bridge industry gaps between media, consumer, tech, and digital communications industries to drive new societal solutions that leverage the broad reach and power of media platforms

•Achieve tangible results in improving social justice, health, well-being, education, economic inclusion, and cohesion in society

World Economic Forum projects may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License , and in accordance with our Terms of Use .

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12.1 The Media as a Political Institution: Why Does It Matter?

Learning outcomes.

By the end of this section, you will be able to:

• Explain the importance of a free press both in the United States and abroad.
• Describe how the media acts as a watchdog and give examples.
• Understand and define how political information is mediated.

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. —The 1st Amendment to the United States Constitution

The press is the only profession explicitly protected in the United States Constitution. Many attribute this protection to James Madison and his writings in the Federalist Papers , but the idea of a free press stretches back to well before Madison wrote out his ideas on what constitutes a perfect democracy. The origins of the free press in the United States can be traced back to Cato’s letters , a collection of essays written in the 1720s by two British writers, John Trenchard and Thomas Gordon . Using the pseudonym Cato, they published their articles in the British press, criticizing the British monarchy for its corruption and tyrannical practices. Decades later, American colonists felt the effects of these letters during their own struggles against the Crown, 1 and in 1776, Virginia became the first state to formally adopt a constitutional provision to protect press freedom. 2 Why is the idea of protecting the press so embedded in the United States’ concept of government, and why is this concept so important? Do other nations protect the media to the same extent, or even more? The next section will examine these questions.

The Fourth Estate and Freedom of the Press

The importance of a free press can be boiled down to a sentence from esteemed University of Illinois at Chicago lecturer Doris Graber ’s seminal work Mass Media and American Politics : “The mass media . . . serve as powerful guardians of political norms because the American people believe that a free press should keep them informed about the wrongdoings of government.” 3 Another common way of defining the media’s role is to say that it acts as the fourth estate , or the unofficial fourth branch of government that checks the others. The term fourth estate is credited to Scottish writer Thomas Carlyle , who wrote, “Burke said there were Three Estates in Parliament; but, in the Reporter’s Gallery yonder, there sat a Fourth Estate more important far than they all.” 4 In other words, people look to the media—the fourth estate—to keep the government in check. The role of the media must be protected if it is to carry out that task.

Throughout US history, the media has fulfilled this role as intended. In the late 1960s, Rand Corporation analyst Daniel Ellsberg provided classified documents to the New York Times and the Washington Post proving that the government was concealing protracted military involvement in the Vietnam War. The New York Times withstood government pressure and a Supreme Court case to go on to publish a series of articles now known as the Pentagon Papers , which revealed the extent to which the American public had been lied to about the country’s progress in that war. The Watergate scandal is perhaps the most famous example of press freedom and the role of the press as watchdog (another term for the fourth estate ). In this instance, a government informant known as Deep Throat fed Washington Post reporters Bob Woodward and Carl Bernstein confidential information about then president Richard Nixon’s corrupt campaign practices. An ensuing series of investigative pieces by the two journalists revealed multiple abuses of power in Nixon’s reelection campaign, and their reporting ultimately led to the indictment of multiple presidential aides and the eventual resignation of the president himself.

In this video clip, investigative journalists Bob Woodward and Carl Bernstein, editor Barry Sussman, and former executive editor Ben Bradlee recall how, when they worked for the Washington Post in 1972, they broke the story of the Watergate scandal, a story that started with an investigation of a break-in at a Washington, DC, hotel and led to a constitutional crisis, the resignation of President Richard Nixon, and almost 50 criminal convictions.

In the case of the Pentagon Papers, the Supreme Court ruled 6–3 that the president’s argument—that prior restraint 5 was necessary in order to protect national security—was not enough “to abrogate the fundamental law embodied in the First Amendment ,” 6 and this is the most important First Amendment case because it addresses the sweeping right of the press and press protections in the 20th century. Watergate showed how a protected press is free to serve one of its main purposes, which is to reveal government misconduct. New Yorker staff writer Richard Harris wrote at the time that, “The press was potentially Mr. Nixon’s enemy—far more than the courts or Congress, because only the press could dig out and tell the story (whatever help reporters might get from the courts or Congress) in a way that would arouse the people to demand an accounting.” 7

Watchdogs do not have to be journalistic behemoths like the New York Times or the Washington Post. In the United Kingdom, a small, independent newspaper called the Rochdale Alternative Paper revealed decades-long abuse allegations against Liberal Party MP 8 Cyril Smith . The exposé in the paper, which had a circulation of 8,000 at its highest, 9 eventually led to both a police and an independent government investigation into a child abuse ring that involved several high-level government officials, including MP Peter Morrison, the private secretary to then prime minister Margaret Thatcher . 10 Another way to understand the watchdog function of the press is through the term muckraker , referring to reform-minded investigative journalists during the Progressive Era in the United States (late 1800s to early 1900s) who exposed the wrongdoings of industry leaders. One famous example of a muckraker was Upton Sinclair , who wrote the novel The Jungle based on the corrupt and inhumane practices in American meatpacking companies at the turn of the 20th century. The publication of The Jungle led to governmental action on food safety. In his 1919 work The Brass Check , Sinclair exposed the journalism industry’s penchant for yellow journalism , or journalism that relies on catchy titles and human interest stories to drive sales over well-researched articles or pieces on civic affairs. Sinclair was not afraid to take on media titans such as William Randolph Hearst , who owned the nation’s largest chain of newspapers at the time.

Watchdogs and muckrakers act as a check on government action and corruption. They play an important part in exercising the role of a free press as a cornerstone of a functioning democracy. As Yale University professor and member of the Council on Foreign Relations Timothy Snyder writes, “If nothing is true, then no one can criticize power, because there is no basis upon which to do so.” 11 The media allows the public to understand what is happening in government in order to hold elected officials accountable. Or, perhaps more simply put, “A free press is important because it is the freedom upon which all of our other freedoms are contingent.” 12

How free is the press? The answer is not black and white, as evidenced by the 2021 World Press Freedom Index . Published every year by Reporters Without Borders , the Freedom Index measures freedom in 180 countries “based on an evaluation of pluralism, independence of the media, quality of legislative framework and safety of journalists in each country and region.” 13 The map in Figure 12.3 below shows that the press is freer in some countries (in pink and purple on the map) than in others (in blue and green).

According to the index and as reflected in the map, Norway, Finland, Sweden, and Denmark have the freest presses in the world. Notably, Norway tries to discourage media concentration in order to ensure a variety of outlets, something that will be discussed in later parts of this chapter. The 2021 index ranked the United States 44th, after South Africa (32nd), Botswana (38th), and South Korea (42nd).

George Mason University professor Sam Lebovic explains that two main factors, the rise of concentration in ownership and increased state secrecy, are responsible for the inadequacy of press freedom in the United States, which is an ongoing and serious problem. 14 The modern US media faces unprecedented struggles against declining viewership and revenues, which work to limit the number of outlets and decrease the number of working journalists. At the same time, legislation such as the Patriot Act , passed after the September 11, 2001, terrorist attacks, has made it more difficult for the press to verify state information because of increasing pressure on sources not to cooperate and prosecution of journalists who do ascertain information. In addition, the Trump administration further hampered press freedoms through the prosecution of news sources, public statements that discredited journalists, and encouragement of foreign leaders to take steps to restrict their own media. 15 The future of press freedom in America, while still unstable due to media concentration and surveillance laws such as the Patriot Act, may show some signs of improvement; in a speech on Press Freedom Day in 2021, President Joe Biden decried the imprisonment of 274 reporters worldwide, criticized the lack of local media outlets, and said that the United States “recognize[s] the integral role a free press plays in building prosperous, resilient, and free societies.” 16 Despite these laudatory comments about a free press, however, it is clear the United States faces challenges in protecting journalists’ ability to fulfill their roles.

A study of the United States and Latin America provides an example of how this idea of the importance of a free press is shared across cultures. In the study, journalists representing both cultures shared a common definition of a free press as one that functions without government pressure and to promote social and economic development. 17 This study considered whether or not a free press is related to increased economic development, a question that to date has not been conclusively answered. While the notion that political freedoms (such as freedom of the press) should naturally encourage economic growth and increased standards of living is a common one, current research has not found conclusive evidence either supporting or refuting the claim. 18

There is more of a consensus on the benefits of a free press when it comes to preventing corruption. Studies of press freedom around the world, conducted by scholars in England, Argentina, and Australia, confirm this theory. 19 In this way, the watchdog role that the press plays is based on democratic ideals and has real-world effects for the public.

The Mediated Nature of Political Information

The political information most people receive is mediated information . What does this mean? Unless they work directly in government, most citizen’s understanding of politics comes completely from the media, whether via television news, podcasts, or social media feeds. The media may be a gatekeeper, but it is also a storyteller. As such, it is important to realize that what people see in the media is actually a manufactured view of the political world. Journalists and others who create the news follow routines and are influenced by institutional values that manifest themselves in media content. As Columbia University professor Herbert Gans writes in his study of the American media, “The news does not limit itself to reality judgments; it also contains values, or preference statements. This in turn makes it possible to suggest that there is, underlying the news, a picture of nation and society as it ought to be.” 20 Gans acknowledges that professional journalists try to be objective, yet the news does in fact make judgments and value statements. For example, crime news alerts viewers to the idea that there are undesirable actors within society and that criminals should be punished. Judgments and value statements such as these are different from political bias; while some news outlets are overtly liberal or conservative, Gans’s study shows that the media produces stories with cultural values that people may not detect because they are so used to seeing stories presented this way. For example, according to Gans, ethnocentrism and altruistic democracy are two of the key enduring values in the news. Ethnocentrism in the news refers to the idea that the American media values the United States above all other nations. This manifests most obviously in war coverage, where the press rarely questions American involvement—and to do so would be unpatriotic. In a similar vein, Gans explains that the American news media emphasize an altruistic democracy , the ideal held up by the media that politics should be based on public service and for the public interest. 21 In these ways, the news makes statements about what is right and what is wrong and presents political news through these lenses.

Journalists also share other professional values as to what makes a “good” news story, such as proximity, negativity, scope (how big is the story?), timeliness, and unexpectedness (novelty). 22 Because journalists share these professional values, there is a certain homogeneous quality to the news, otherwise known as pack journalism . This means that people receive the same type of news story repeatedly, though this has been changing since the advent of online news, a topic that will be discussed later in the chapter. Journalists’ common ideas about what should be in the news and why color their coverage and presentation of the news—and, as a result, the public’s perception of politics.

It is important here to note that the concept of news values differs across countries—what is newsworthy in the United States may not be in other nations—and the role of the media differs as well. A study on the news in Japan found that strong cultural forces and local needs drive how news is produced and delivered. 23 Other scholars have found that Western news organizations highlight human interest stories, while Arabic news focuses more on social responsibility and Islamic values. 24 University of Leicester Professor Vincent Campbell echoes the sentiment that news organizations in different countries are fueled by different values and that this influences what stories their audiences see. In authoritarian countries, journalists focus less on performing the watchdog role and more on promoting state activities. 25 This is the case in countries such as North Korea and China, where the state government runs the media.

Related to the idea that the media in large part decides what is a good news story is the concept of the media’s gatekeeping role and its agenda-setting powers. In other words, according to agenda-setting theory , the media decides both what to ignore or filter out and what to show the public. As University of Texas professor Maxwell McCombs and University of North Carolina professor Donald Shaw write, “In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position.” 26 Whether it is a producer who selects the topics for the evening news or an algorithm that creates a social media news feed, people know what is “news” by what is fed to them, they know what is important based on how often it gets airtime, and they understand that there are lead stories and stories that don’t matter very much. The public doesn’t make these decisions; professionals within the news industry make them for the public. (Later parts of this chapter will discuss how this power dynamic has changed thanks to social media and how, in many ways, it is no longer media professionals who select what the public sees.)

If the media decides which stories to present, it also has a hand in deciding how stories are presented. According to framing theory , the way the media frames political information can affect people’s understanding of it. University of Illinois professor David Tewksbury and University of Wisconsin professor Dietram A. Scheufele explain:

“Artists know that the frame placed around a painting can affect how viewers interpret and react to the painting itself. . . . Journalists—often subconsciously—engage in essentially the same process when they decide how to describe the political world. They choose images and words that have the power to influence how audiences interpret and evaluate issues and policies.” 27

For example, a study on gubernatorial races found that female candidates were more likely to be framed in terms of personal characteristics than their male counterparts, who were more likely to be framed in terms of their positions on policy issues. 28 In a separate study, researchers found that one common way the Dutch national media framed news on the European Union (EU) was in terms of assigning responsibility for social problems to the government. This study suggests that the Dutch media’s presentation of political news reflects the public expectation that the government will provide social welfare programs. 29 By highlighting certain aspects of a story and ignoring others, frames can affect people’s judgments and opinions on policy issues, and just as with agenda setting, elected officials fight to make sure they are framed in the correct light.

The public, and individual viewers, should know that while the media is a critical tool that aids people’s political decision-making, it is guided by professional values that dictate the content. Individuals’ views on politics can sometimes be out of their control, but they can work to assemble a better picture of the world by turning to a variety of media outlets and becoming aware of what goes into story selection. While internal pressures (such as professional norms) or external forces (such as authoritarian governments) can influence how the media portrays information, ownership can also affect what the public sees. The next section will examine the different types of media—and, perhaps more importantly, who owns them and how this affects their role in the political world.

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Home Blog Design Multimedia Presentation: Insights & Techniques to Maximize Engagement

Multimedia Presentation: Insights & Techniques to Maximize Engagement

Effective public speaking is a crucial skill often overlooked. Multimedia presentations, such as digital stories, offer an opportunity to cultivate this skill. When appropriately executed, they blend visuals, text, and compelling speech in any setting. This article explores multimedia presentation, focusing on its definition, components, and the advantages it brings to the table.

Table of Contents

What is a Multimedia Presentation?

Types of mediums used in a multimedia presentation, advantages of multimedia presentation, how to create a multimedia presentation.

• How to Deliver a Multimedia Presentation?

Recommended Templates for Multimedia Presentations

Final words.

Multimedia originates from the combination of “multi” and “media,” where “multi” denotes “many” [1]. It represents a medium facilitating the seamless transfer of information between locations. Multimedia encompasses the computer-assisted integration of various elements like text, drawings, still and moving images (videos), graphics, audio, animation, and other forms of media [1]. It allows the expression, storage, communication, and digital information processing.

A multimedia presentation goes beyond traditional slides to convey information. It is a dynamic approach that enhances engagement and boosts information retention among the audience. With the use of technology, it requires thoughtful design, pacing, and interactive components. Multimedia presentations deliver information through various channels, offering a multi-sensorial experience. As a consequence, they accommodate different learning preferences.

To create a truly immersive experience, multimedia presentations leverage different mediums. Video clips offer dynamic visual content, infographics provide concise information, audio snippets add a layer of narration, and animations bring concepts to life. The synergy of these elements elevates the overall impact of the presentation.

Multimedia presentations employ diverse mediums to construct a comprehensive and immersive experience.

Video Clips

Video content consists of photographic images displayed in apparent motion at speeds ranging from 24 to 30 frames per second, and even higher values depending on the topic. The term “video” denotes a moving image accompanied by sound, commonly seen in television broadcasts [2]. Text can be incorporated into videos through captions or embedded in images, as seen in slide presentations. It provides a captivating element to the presentation. 

By incorporating motion and imagery, video clips enhance audience understanding and retention, as they can be introduced as a refreshing break during the course of the presentation. It offers the presenter a moment to regroup, especially in lengthy presentations. Videos can emotionally engage audiences through narratives, but their inclusion alone doesn’t guarantee benefits. For effective integration, videos have to follow the narrative of the speech the presenter is sharing. This implies that no random video can be added to a multimedia presentation, and presenters should also take extra care in unrequired effects that don’t contribute to the overall impact of the speech (i.e., abusing VFX or unprofessional transitions).  

Now we know why and how videos help a presentation, those who are unfamiliar can learn how to embed a video on a Google Slide .

Infographics

Infographics contribute to the attractiveness of multimedia applications. In numerous situations, the audience prefers visuals over extensive text. It aids in the clarification of concepts and provides background information. In contrast to regular graphics, infographics are commonly acknowledged as a better medium to communicate data extracted from charts and graphs [3]. Their visually appealing format ensures clarity without overwhelming the viewer, making data more digestible.

Text [4] is used in multimedia presentations because it is a familiar media channel. It includes characters of different sizes and styles, making words, phrases, and paragraphs. The text requires less effort compared to a video. But this doesn’t mean presenters shouldn’t care about formatting.

Different fonts and sizes in text matter. Using the wrong font shows a lack of professionalism. Multimedia uses text to share information or enhance other media. Therefore, fonts and sizes can be varied for a cohesive aesthetic.

Graphic Design effects, like text on portrait, are mighty in presentations. This technique, featuring phrases alongside visuals of well-known public figures, enhances interest and reinforces key messages.  Choosing the right colors and contrast in text design has a psychological appeal. It increases the audience’s interest.

Text design should also consider those with visual impairments.  Hence, the text to be used has to follow specific guidelines. Multimedia follows this by presenting text in various formats. This helps everyone understand the message quickly. They make information accessible instantly.

Audio Snippets

Adding audio into a media presentation gives users information that may be challenging to convey through other mediums. Certain types of information, like a motivational speech or enlightening music, are best conveyed through audio. It is a common practice in the motivational presentation niche to use audio as a resource to accompany exercises, like meditational practices, group activities, and storytelling techniques in which the audience has to place themselves in the shoes of the “character” in the story, and the list goes on.

Research indicates that presenting information through multiple senses improves retention [6]. Importantly, audio can make communication accessible for users who present visual impairments.

Animation is a series of static images rapidly flipped through, creating the illusion of movement [5]. Animation involves making a still image appear to be in motion. It enhances the visual appeal of a presentation. Animation is used for illustrating concepts related to movement, such as playing a guitar or hitting a golf ball. These actions are challenging to depict accurately with static images or text alone.  

Likewise, animated sequences can guide employees to respond correctly to different threat scenarios. For instance, showing threat scenarios through animation can enhance employees’ ability to recognize and respond to potential risks. Through movement and visual storytelling, animated templates contribute to a deeper understanding of intricate ideas.

Multimedia presentations emerge as a powerful tool for effective communication, offering engagement, retention, and adaptability in professional and educational settings.

Enhanced Engagement

Multimedia presentations excel in captivating audiences through a customized approach to diverse learning preferences. Multimedia presentations stimulate interest and maintain active engagement by integrating visuals and audio.

Improved Information Retention

Research conducted by Saini and Baba underscores the efficacy of multimedia presentations in enhancing information retention [7]. The combination of visual and auditory stimuli helps understanding quickly. It improves the audience’s ability to grasp and remember key concepts.

Professional Appeal

In professional settings, adopting multimedia presentations contributes to elevated sophistication. This method showcases a commitment to deliver information dynamically and accessibly. Thus, presentation on multimedia positively reflects on both the presenter and the organization.

Flexibility in Communication

Multimedia presentations offer flexibility in conveying complex concepts . Incorporating various mediums allows presenters to adapt their communication style to suit the nature of the information. It makes it more accessible to a broader audience.

Increased Accessibility

The inclusion of diverse mediums enhances accessibility for a wider audience. Visual elements cater to visual learners, while auditory components appeal to those who learn best through listening. This inclusive approach ensures that the message resonates with different audiences.

Enhanced Persuasion

The dynamic nature of multimedia presentations facilitates a persuasive delivery . Engaging visuals, coupled with compelling narration, influence opinions. It effectively conveys the presenter’s message, making it more memorable and impactful.

Real-time Demonstration

Multimedia presentations enable real-time demonstration of concepts and ideas. Whether showcasing product features or illustrating complex processes, integrating videos, animations, and live demonstrations leave a lasting impression.

Adaptability to Technological Advances

By using multimedia presentations, presenters showcase adaptability to technological advances [8]. Multimedia presentation aligns with contemporary communication trends. It positions the presenter as forward-thinking and responsive to evolving methods of information delivery.

Crafting an effective multimedia presentation involves thoughtful planning and execution. A well-structured and engaging multimedia presentation is created by following several steps

Define Presentation Objectives

The goals and objectives of the presentation must be clearly outlined [9]. A presenter should identify the key message that is conveyed to the audience. This initial step guides the selection of multimedia elements based on the nature of the content. For instance, data presentations involve the use of infographics. On the other hand, motivational presentations may require photos, illustrations, and videos. Likewise, Business presentations may include interactive graphs and infographics.

Audience Research

Understand the target audience to customize content. Choose multimedia elements that resonate with them [9]. Consider the audience’s demographics, preferences, and expectations to create a presentation that captures their interest.

Select Media Channels

Choose appropriate multimedia channels, such as GIFs, videos, infographics, and animated charts, per the defined objectives. Different media channels convey information in distinct ways. Selecting the right ones enhances the overall impact of the presentation. Otherwise, the presenter can learn about design ideas in detail from SlideModel.

Write the Presentation Story

Develop a structured storyboard outlining the sequence of content, visuals, and multimedia elements. The story should have a logical flow. It captures the audience’s attention and maintains their interest throughout the presentation.

Select a SlideModel Template

Use a SlideModel template to maintain consistency and professionalism in design, including fonts, colors, and layout. Templates provide a cohesive visual identity. These templates reinforce the message and facilitate a clear understanding of the content. There are plenty of templates available that can assist in creating a multimedia presentation.

Create Narrations or Captions

Develop concise and focused content that supports the key message. This contributes to the overall narrative. Narrations provide spoken explanations, while captions offer written context. Narrations or captions should complement the visuals. They provide context and enhance the audience’s understanding.

Create Deliverables

Deliverables include the finalized presentation file. It ensures compatibility with the chosen presentation software. Generate deliverables for the multimedia presentation. Optimize files for seamless integration and playback. Pay attention to file sizes and formats.

Transitions and Timings

Incorporate smooth slide transitions for a seamless flow between content. Avoid excessive transitions that may distract from the message. Set appropriate timings to maintain a well-paced presentation. Keep the audience engaged.

Speaker Notes

Prepare speaker notes to guide the presenter during the delivery. Attention must be paid to timing and the use of multimedia elements. Speaker notes serve as a roadmap. It ensures a confident and well-timed presentation.

How to Deliver a Multimedia Presentation

Delivering a multimedia presentation with impact involves a strategic approach.

Testing Presentation on Arrival

Prioritize testing upon arrival to prevent any technical inconveniences. Verify the compatibility of multimedia elements and the presentation software with the venue’s system. A smooth technical setup is essential for a flawless multimedia presentation.

Timing of Multimedia Elements

Study the timing of multimedia elements.  Especially when introducing videos. Allocate time for a Q&A session post-presentation. This strategic timing ensures audience commitment, thus providing a platform for clarifications and discussions.

Avoid Inconsistent Perceptual Mediums

Leverage various perceptual channels, like hearing and vision, to enhance comprehension. Clarify infographics through spoken explanations. Steer clear of concurrent speech and sound sources to prevent interference and distractions. Seamless integration of multiple media sources is paramount for an effective presentation [10].

Professional Tone

Uphold a professional and authoritative tone throughout the presentation. Stay away from overly casual language to underscore the gravity of your message. Opt for a direct approach, aligning with the formality expected in a multimedia presentation.

Body Language

Pay attention to your body language, a critical aspect of multimedia presentations. Show confident and open postures. It reinforces the verbal communication. Effective body language contributes to the audience’s understanding.

Strategic Pauses for Multimedia Absorption

Introduce strategic pauses at key junctures to allow the audience to absorb multimedia information. Recognize that multimedia elements often require additional processing time. Strategic breaks enhance understanding. This prevents information overload and ensures a smooth flow throughout the presentation.

Visual Commitment through Multimedia

Pay close attention to the effective use of multimedia elements. Use body language to complement multimedia content. It will enhance the audience’s connection with the presentation. Effective visual engagement is crucial for a successful multimedia delivery.

1. Pitch Deck for Multimedia Presentation PowerPoint Template

If you are looking for multimedia presentation examples, in this article, we used one slide of this investor pitch deck to showcase why graphics matter in first impressions. Customize this presentation template to meet the requirements of your company; it just takes a couple of clicks!

Use This Template

2. Multimedia Annual Report PowerPoint & Google Slides Template

Rather than delivering a plain MS Excel sheet, create your report presentation by using this presentation on multimedia format template. Entirely customizable, you can adapt the presentation theme to any color scheme you choose. Download it today and make your annual report presentation the highlight of this year!

3. CV Template for Interview Meetings with Multimedia Effects

Long gone are the days in which resumes were a blank piece of paper with text and a bad-quality photo. Impress recruiters with a well-designed curriculum vitae by harnessing the advantages of multimedia presentations.

4. Collection of Infographic PPT Templates for Multimedia Presentations

For those who don’t know where to start with infographics, this slide deck has it all. Bubbles, demographics, iceberg metaphor, funnels, and more. Access now and customize the graphics in this high-quality infographics template for PowerPoint – fully compatible with Google Slides and Keynote.

Multimedia presentations are at the forefront of the transformation of public speaking. Using various mediums, presenters create engaging experiences for their audience. Integrating multimedia elements in business or academia raises presentations to new heights.

[1] Li, Z.N., Drew, M.S. and Liu, J., 2004. Fundamentals of multimedia (pp. 253-265). Upper Saddle River (NJ): Pearson Prentice Hall. https://www.goodreads.com/book/show/57105399-fundamentals-of-multimedia

[2] Bowen, C., 2017. Grammar of the Edit . Routledge. https://www.goodreads.com/en/book/show/546377

[3] Siricharoen, W.V., 2013, May. Infographics: the new communication tools in digital age. In The international conference on e-technologies and business on the web (ebw2013) (Vol. 169174). https://www.researchgate.net/profile/Waralak-Siricharoen/publication/256504130_Infographics_the_new_communication_tools_in_digital_age/links/0c9605232e6f666b1f000000/Infographics-the-new-communication-tools-in-digital-age.pdf

[4] Malhotra, R. and Verma, N., 2020. An impact of using multimedia presentations on engineering education. Procedia Computer Science , 172 , pp.71-76.

[5] Pavithra, A., Aathilingam, M. and Prakash, S.M., 2018. Multimedia and its applications. International journal for research & development in technology , 10 (5), pp.271-276.

[6] Henmon, V.A.C., 1912. The relation between mode of presentation and retention. Psychological Review , 19 (2), p.79. https://ia600708.us.archive.org/view_archive.php?archive=/28/items/crossref-pre-1923-scholarly-works/10.1037%252Fh0072137.zip&file=10.1037%252Fh0072813.pdf

[7] Saini, G. and Baba, M.M., 2023. Psychological expedient of multimedia in blended learning and metamemory satisfaction. The Learning Organization . https://www.emerald.com/insight/content/doi/10.1108/TLO-11-2022-0130/full/html

[8] Lauer, C., 2009. Contending with terms: “Multimodal” and “multimedia” in the academic and public spheres. Computers and composition , 26 (4), pp.225-239. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=1dd08158225c41e82243a7efe74e61c140293775

[9] Hosseini, Z. and Kamal, A., 2013. How to design effective multimedia presentations. In 7th International Symposium on Advances in Science and Technology (7th SASTech 2013) Pp (pp. 7-8).

[10] Sutcliffe, A.G., 1999. A design method for effective information delivery in multimedia presentations. New review of hypermedia and multimedia, 5(1), pp.29-58. https://doi.org/10.1080/13614569908914707

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The Power of Media: How It Shapes Public Opinion and Society

by Danny Ballan | Apr 7, 2023 | General Spotlights , Social Spotlights

• ·         Agenda Setting
• ·         Selective Reporting
• ·         Framing
• ·         Opinion Leaders
• ·         Social Media

The Impact of Media on Society

The role of the media in shaping public opinion.

From the time we wake up to the time we go to bed, we are constantly bombarded with news from the media, whether it be through television, newspapers, or social media. As a result, the media plays a crucial role in shaping our opinions on various topics, from politics to entertainment and beyond.

In this article, we will explore the ways in which the media influences public opinion and the impact it has on society as a whole.

· Agenda Setting

One of the most significant ways the media shapes public opinion is through agenda-setting. This is the process by which the media decides which topics and issues to cover and how they are presented to the public. Essentially, the media has the power to frame the conversation around certain topics, which can ultimately influence how people think about them.

For example, during election seasons, the media may focus heavily on certain candidates or issues, leading the public to form opinions based on what they see and hear. In this way, the media has the power to sway public opinion in favor of one candidate or political party over another.

· Selective Reporting

Another way the media can shape public opinion is through selective reporting. This is the process by which the media chooses which stories to report on and which to ignore. By selectively reporting on certain stories and ignoring others, the media can influence how the public perceives a particular issue.

For example, if the media only reports on negative news about a particular group or organization, the public may develop a negative perception of that group or organization, even if there is positive news that is not being reported. In this way, the media has the power to shape public opinion by selectively reporting on certain stories.

· Framing

Framing is the way in which the media presents information to the public. By framing information in a certain way, the media can influence how people interpret it. For example, if the media presents a story about a politician in a negative light, the public may view that politician negatively, even if there are positive aspects to their character or policy positions.

On the other hand, if the media presents a story in a positive light, the public may view the subject of the story in a more positive light. In this way, the media has the power to frame the conversation around certain topics, which can ultimately influence how people think about them.

· Opinion Leaders

Opinion leaders are individuals or groups that have a significant impact on public opinion. The media can play a role in shaping public opinion by highlighting the opinions of opinion leaders. For example, if a celebrity or influential public figure expresses an opinion on a particular topic, the media may give that opinion more weight and influence how the public thinks about the issue.

· Social Media

Social media has become an increasingly powerful tool for shaping public opinion. Through platforms like Twitter and Facebook, individuals can share their opinions and perspectives with a global audience. Social media also allows for the rapid dissemination of information, making it easier for individuals and groups to influence public opinion on a particular issue.

However, social media also has its downsides. With the rise of fake news and misinformation, it can be difficult to discern what is true and what is not. This can lead to the spread of false information and conspiracy theories , which can ultimately shape public opinion in dangerous ways.

The media’s influence on public opinion can have a significant impact on society. For example, media coverage of police shootings and racial inequality has led to a growing awareness of these issues and a call for change. Similarly, media coverage of environmental issues has led to increased awareness and action to address climate change .

However, the media can also have a negative impact on society . For example, sensationalized reporting can lead to a distorted perception of reality , leading to fear, anxiety, and even panic among the public. This can be particularly problematic in times of crisis, such as natural disasters, terrorist attacks, or pandemics, where the media’s coverage can exacerbate the situation and cause harm to individuals and communities.

Moreover, the media’s influence on public opinion can also have political implications. In democracies, the media plays a crucial role in shaping public opinion and influencing political outcomes. Media coverage of political campaigns, for example, can affect voters’ perceptions of candidates and their positions, ultimately influencing the election results.

However, the media’s influence on politics can also be problematic, particularly when it comes to issues of bias and partisanship. In recent years, the media has been criticized for promoting certain political agendas or ideologies and for perpetuating a polarized political environment.

The media plays a crucial role in shaping public opinion on a wide range of issues, from politics to social and environmental issues. Through agenda setting, selective reporting, framing, opinion leaders, and social media, the media has the power to influence how people think and feel about certain topics.

However, the media’s influence on public opinion is not without its drawbacks. Sensationalized reporting, fake news, and biased reporting can distort reality and perpetuate negative stereotypes and misconceptions. Moreover, the media’s influence on politics can be problematic, particularly when it comes to issues of bias and partisanship.

As media consumers, it is important to be aware of the media’s influence on our opinions and to critically evaluate the information we receive. By doing so, we can ensure that our opinions are based on accurate information and that we are not being unduly influenced by media bias or sensationalism.

• Media : Forms of communication that reach large audiences, such as television, newspapers, and the internet.
• Public Opinion : Views held by a group of people about a particular issue, product, or person.
• Society : A group of individuals living in a particular geographic area who share a common culture and institutions.
• Agenda Setting : The process by which the media decides which topics and issues to cover and how they are presented to the public.
• Selective Reporting : The process by which the media chooses which stories to report on and which to ignore.
• Framing : The way in which the media presents information to the public.
• Opinion Leaders : Individuals or groups that have a significant impact on public opinion.
• Social Media : Online platforms that allow users to create, share, and exchange information and ideas with others.
• Misinformation : False or inaccurate information that is spread unintentionally or deliberately.
• Fake News : Deliberately misleading or fabricated news stories.
• Sensationalized Reporting : Reporting that exaggerates or sensationalizes the facts in order to attract attention or increase viewership.
• Bias : Prejudice or favoritism towards a particular group or ideology.
• Partisanship : Strong support for a particular political party or ideology.
• Polarization : The process by which individuals and groups become more ideologically divided and less willing to compromise.
• Democracy : A system of government in which power is held by the people, usually through elected representatives.
• Natural Disasters : Events such as hurricanes, earthquakes, and floods that are caused by natural forces.
• Terrorism : The use of violence and intimidation in the pursuit of political aims.
• Pandemics : An outbreak of a disease that spreads across a large geographic area and affects a large number of people.
• Environmental Issues : Problems related to the natural world, such as climate change , pollution, and habitat destruction.

Election Results : The outcome of an election, usually determined by the number of votes cast for each candidate or political party.

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Home > Student Work > Undergraduate Research > Research Symposium > 2024 > Presentations > 27

Oral Presentations

Next-Generation LED Display Control: Simplified Python Solutions on Raspberry Pi

Presenter Information

Kelig Ngabo , Oberlin College Tharcisse Ntirandekura , Oberlin College, Presenter

PANEL: Learning About & Learning Through Machines and Solving Problems Science Center A254

Document Type

Presentation

4-26-2024 3:00 PM

4-26-2024 4:00 PM

The fundamental concepts, while crucial, can sometimes feel abstract and disconnected from the creative power of coding in most students taking computer science courses. Media Computation, where students draw and edit images programmatically, has been shown to be a best practice in teaching Introduction to Computer Science since it derives concrete examples from abstract ones. Oberlin's CSCI 150 uses a Python module called the picture to allow students to programmatically draw and display images by creating lines and shapes and modifying images pixel by pixel. In this project, we extend the picture module to add the ability to display images on a 128 by 128 LED matrix. We developed sample demonstration programs to make it easy for students to learn, and this will allow them to manipulate easily for animations and pattern development. Future work will look at whether the ability to display their work on a large LED matrix will increase student excitement and motivation about Computer Science, which can later be introduced in the introductory course.

LED Matrix, RasberryPi, Media computation, Computer Science

Recommended Citation

Ngabo, Kelig and Ntirandekura, Tharcisse, "Next-Generation LED Display Control: Simplified Python Solutions on Raspberry Pi" (2024). Research Symposium . 27. https://digitalcommons.oberlin.edu/researchsymp/2024/presentations/27

Computer Science

STRONG Program

Project Mentor(s)

Cynthia Taylor, Computer Science

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