research as a research method

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Research methods--quantitative, qualitative, and more: overview.

Quantitative Research
Qualitative Research
Data Science Methods (Machine Learning, AI, Big Data)
Text Mining and Computational Text Analysis
Evidence Synthesis/Systematic Reviews
Get Data, Get Help!

About Research Methods

This guide provides an overview of research methods, how to choose and use them, and supports and resources at UC Berkeley.

As Patten and Newhart note in the book Understanding Research Methods , "Research methods are the building blocks of the scientific enterprise. They are the "how" for building systematic knowledge. The accumulation of knowledge through research is by its nature a collective endeavor. Each well-designed study provides evidence that may support, amend, refute, or deepen the understanding of existing knowledge...Decisions are important throughout the practice of research and are designed to help researchers collect evidence that includes the full spectrum of the phenomenon under study, to maintain logical rules, and to mitigate or account for possible sources of bias. In many ways, learning research methods is learning how to see and make these decisions."

The choice of methods varies by discipline, by the kind of phenomenon being studied and the data being used to study it, by the technology available, and more. This guide is an introduction, but if you don't see what you need here, always contact your subject librarian, and/or take a look to see if there's a library research guide that will answer your question.

Suggestions for changes and additions to this guide are welcome!

START HERE: SAGE Research Methods

Without question, the most comprehensive resource available from the library is SAGE Research Methods. HERE IS THE ONLINE GUIDE to this one-stop shopping collection, and some helpful links are below:

SAGE Research Methods
Little Green Books (Quantitative Methods)
Little Blue Books (Qualitative Methods)
Dictionaries and Encyclopedias
Case studies of real research projects
Sample datasets for hands-on practice
Streaming video--see methods come to life
Methodspace- -a community for researchers
SAGE Research Methods Course Mapping

Library Data Services at UC Berkeley

Library Data Services Program and Digital Scholarship Services

The LDSP offers a variety of services and tools ! From this link, check out pages for each of the following topics: discovering data, managing data, collecting data, GIS data, text data mining, publishing data, digital scholarship, open science, and the Research Data Management Program.

Be sure also to check out the visual guide to where to seek assistance on campus with any research question you may have!

Library GIS Services

Other Data Services at Berkeley

D-Lab Supports Berkeley faculty, staff, and graduate students with research in data intensive social science, including a wide range of training and workshop offerings Dryad Dryad is a simple self-service tool for researchers to use in publishing their datasets. It provides tools for the effective publication of and access to research data. Geospatial Innovation Facility (GIF) Provides leadership and training across a broad array of integrated mapping technologies on campu Research Data Management A UC Berkeley guide and consulting service for research data management issues

General Research Methods Resources

Here are some general resources for assistance:

Assistance from ICPSR (must create an account to access): Getting Help with Data , and Resources for Students
Wiley Stats Ref for background information on statistics topics
Survey Documentation and Analysis (SDA) . Program for easy web-based analysis of survey data.

Consultants

D-Lab/Data Science Discovery Consultants Request help with your research project from peer consultants.
Research data (RDM) consulting Meet with RDM consultants before designing the data security, storage, and sharing aspects of your qualitative project.
Statistics Department Consulting Services A service in which advanced graduate students, under faculty supervision, are available to consult during specified hours in the Fall and Spring semesters.

Related Resourcex

IRB / CPHS Qualitative research projects with human subjects often require that you go through an ethics review.
OURS (Office of Undergraduate Research and Scholarships) OURS supports undergraduates who want to embark on research projects and assistantships. In particular, check out their "Getting Started in Research" workshops
Sponsored Projects Sponsored projects works with researchers applying for major external grants.
Next: Quantitative Research >>
Last Updated: Apr 25, 2024 11:09 AM
URL: https://guides.lib.berkeley.edu/researchmethods

What Is Research Methodology? A Plain-Language Explanation & Definition (With Examples)

By Derek Jansen (MBA) and Kerryn Warren (PhD) | June 2020 (Last updated April 2023)

If you’re new to formal academic research, it’s quite likely that you’re feeling a little overwhelmed by all the technical lingo that gets thrown around. And who could blame you – “research methodology”, “research methods”, “sampling strategies”… it all seems never-ending!

In this post, we’ll demystify the landscape with plain-language explanations and loads of examples (including easy-to-follow videos), so that you can approach your dissertation, thesis or research project with confidence. Let’s get started.

Research Methodology 101

What exactly research methodology means
What qualitative , quantitative and mixed methods are
What sampling strategy is
What data collection methods are
What data analysis methods are
How to choose your research methodology
Example of a research methodology

What is research methodology?

Research methodology simply refers to the practical “how” of a research study. More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims, objectives and research questions . Specifically, how the researcher went about deciding:

What type of data to collect (e.g., qualitative or quantitative data )
Who to collect it from (i.e., the sampling strategy )
How to collect it (i.e., the data collection method )
How to analyse it (i.e., the data analysis methods )

Within any formal piece of academic research (be it a dissertation, thesis or journal article), you’ll find a research methodology chapter or section which covers the aspects mentioned above. Importantly, a good methodology chapter explains not just what methodological choices were made, but also explains why they were made. In other words, the methodology chapter should justify the design choices, by showing that the chosen methods and techniques are the best fit for the research aims, objectives and research questions.

So, it’s the same as research design?

Not quite. As we mentioned, research methodology refers to the collection of practical decisions regarding what data you’ll collect, from who, how you’ll collect it and how you’ll analyse it. Research design, on the other hand, is more about the overall strategy you’ll adopt in your study. For example, whether you’ll use an experimental design in which you manipulate one variable while controlling others. You can learn more about research design and the various design types here .

Need a helping hand?

What are qualitative, quantitative and mixed-methods?

Qualitative, quantitative and mixed-methods are different types of methodological approaches, distinguished by their focus on words , numbers or both . This is a bit of an oversimplification, but its a good starting point for understanding.

Let’s take a closer look.

Qualitative research refers to research which focuses on collecting and analysing words (written or spoken) and textual or visual data, whereas quantitative research focuses on measurement and testing using numerical data . Qualitative analysis can also focus on other “softer” data points, such as body language or visual elements.

It’s quite common for a qualitative methodology to be used when the research aims and research questions are exploratory in nature. For example, a qualitative methodology might be used to understand peoples’ perceptions about an event that took place, or a political candidate running for president.

Contrasted to this, a quantitative methodology is typically used when the research aims and research questions are confirmatory in nature. For example, a quantitative methodology might be used to measure the relationship between two variables (e.g. personality type and likelihood to commit a crime) or to test a set of hypotheses .

As you’ve probably guessed, the mixed-method methodology attempts to combine the best of both qualitative and quantitative methodologies to integrate perspectives and create a rich picture. If you’d like to learn more about these three methodological approaches, be sure to watch our explainer video below.

What is sampling strategy?

Simply put, sampling is about deciding who (or where) you’re going to collect your data from . Why does this matter? Well, generally it’s not possible to collect data from every single person in your group of interest (this is called the “population”), so you’ll need to engage a smaller portion of that group that’s accessible and manageable (this is called the “sample”).

How you go about selecting the sample (i.e., your sampling strategy) will have a major impact on your study. There are many different sampling methods you can choose from, but the two overarching categories are probability sampling and non-probability sampling .

Probability sampling involves using a completely random sample from the group of people you’re interested in. This is comparable to throwing the names all potential participants into a hat, shaking it up, and picking out the “winners”. By using a completely random sample, you’ll minimise the risk of selection bias and the results of your study will be more generalisable to the entire population.

Non-probability sampling , on the other hand, doesn’t use a random sample . For example, it might involve using a convenience sample, which means you’d only interview or survey people that you have access to (perhaps your friends, family or work colleagues), rather than a truly random sample. With non-probability sampling, the results are typically not generalisable .

To learn more about sampling methods, be sure to check out the video below.

What are data collection methods?

As the name suggests, data collection methods simply refers to the way in which you go about collecting the data for your study. Some of the most common data collection methods include:

Interviews (which can be unstructured, semi-structured or structured)
Focus groups and group interviews
Surveys (online or physical surveys)
Observations (watching and recording activities)
Biophysical measurements (e.g., blood pressure, heart rate, etc.)
Documents and records (e.g., financial reports, court records, etc.)

The choice of which data collection method to use depends on your overall research aims and research questions , as well as practicalities and resource constraints. For example, if your research is exploratory in nature, qualitative methods such as interviews and focus groups would likely be a good fit. Conversely, if your research aims to measure specific variables or test hypotheses, large-scale surveys that produce large volumes of numerical data would likely be a better fit.

What are data analysis methods?

Data analysis methods refer to the methods and techniques that you’ll use to make sense of your data. These can be grouped according to whether the research is qualitative (words-based) or quantitative (numbers-based).

Popular data analysis methods in qualitative research include:

Qualitative content analysis
Thematic analysis
Discourse analysis
Narrative analysis
Interpretative phenomenological analysis (IPA)
Visual analysis (of photographs, videos, art, etc.)

Qualitative data analysis all begins with data coding , after which an analysis method is applied. In some cases, more than one analysis method is used, depending on the research aims and research questions . In the video below, we explore some common qualitative analysis methods, along with practical examples.

Moving on to the quantitative side of things, popular data analysis methods in this type of research include:

Descriptive statistics (e.g. means, medians, modes )
Inferential statistics (e.g. correlation, regression, structural equation modelling)

Again, the choice of which data collection method to use depends on your overall research aims and objectives , as well as practicalities and resource constraints. In the video below, we explain some core concepts central to quantitative analysis.

How do I choose a research methodology?

As you’ve probably picked up by now, your research aims and objectives have a major influence on the research methodology . So, the starting point for developing your research methodology is to take a step back and look at the big picture of your research, before you make methodology decisions. The first question you need to ask yourself is whether your research is exploratory or confirmatory in nature.

If your research aims and objectives are primarily exploratory in nature, your research will likely be qualitative and therefore you might consider qualitative data collection methods (e.g. interviews) and analysis methods (e.g. qualitative content analysis).

Conversely, if your research aims and objective are looking to measure or test something (i.e. they’re confirmatory), then your research will quite likely be quantitative in nature, and you might consider quantitative data collection methods (e.g. surveys) and analyses (e.g. statistical analysis).

Designing your research and working out your methodology is a large topic, which we cover extensively on the blog . For now, however, the key takeaway is that you should always start with your research aims, objectives and research questions (the golden thread). Every methodological choice you make needs align with those three components.

Example of a research methodology chapter

In the video below, we provide a detailed walkthrough of a research methodology from an actual dissertation, as well as an overview of our free methodology template .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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199 Comments

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Thanks for your comment.

We can’t write your methodology for you. If you’re looking for samples, you should be able to find some sample methodologies on Google. Alternatively, you can download some previous dissertations from a dissertation directory and have a look at the methodology chapters therein.

All the best with your research.

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MLA Jansen, Derek, and Kerryn Warren. “What (Exactly) Is Research Methodology?” Grad Coach, June 2021, gradcoach.com/what-is-research-methodology/.

APA Jansen, D., & Warren, K. (2021, June). What (Exactly) Is Research Methodology? Grad Coach. https://gradcoach.com/what-is-research-methodology/

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What Is A Literature Review (In A Dissertation Or Thesis) - Grad Coach - […] the literature review is to inform the choice of methodology for your own research. As we’ve discussed on the Grad Coach blog,…
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Knowledge Base
Methodology

Research Methods | Definition, Types, Examples

Research methods are specific procedures for collecting and analysing data. Developing your research methods is an integral part of your research design . When planning your methods, there are two key decisions you will make.

First, decide how you will collect data . Your methods depend on what type of data you need to answer your research question :

Qualitative vs quantitative : Will your data take the form of words or numbers?
Primary vs secondary : Will you collect original data yourself, or will you use data that have already been collected by someone else?
Descriptive vs experimental : Will you take measurements of something as it is, or will you perform an experiment?

Second, decide how you will analyse the data .

For quantitative data, you can use statistical analysis methods to test relationships between variables.
For qualitative data, you can use methods such as thematic analysis to interpret patterns and meanings in the data.

Methods for collecting data, examples of data collection methods, methods for analysing data, examples of data analysis methods, frequently asked questions about methodology.

Data are the information that you collect for the purposes of answering your research question . The type of data you need depends on the aims of your research.

Qualitative vs quantitative data

Your choice of qualitative or quantitative data collection depends on the type of knowledge you want to develop.

For questions about ideas, experiences and meanings, or to study something that can’t be described numerically, collect qualitative data .

If you want to develop a more mechanistic understanding of a topic, or your research involves hypothesis testing , collect quantitative data .

You can also take a mixed methods approach, where you use both qualitative and quantitative research methods.

Primary vs secondary data

Primary data are any original information that you collect for the purposes of answering your research question (e.g. through surveys , observations and experiments ). Secondary data are information that has already been collected by other researchers (e.g. in a government census or previous scientific studies).

If you are exploring a novel research question, you’ll probably need to collect primary data. But if you want to synthesise existing knowledge, analyse historical trends, or identify patterns on a large scale, secondary data might be a better choice.

Descriptive vs experimental data

In descriptive research , you collect data about your study subject without intervening. The validity of your research will depend on your sampling method .

In experimental research , you systematically intervene in a process and measure the outcome. The validity of your research will depend on your experimental design .

To conduct an experiment, you need to be able to vary your independent variable , precisely measure your dependent variable, and control for confounding variables . If it’s practically and ethically possible, this method is the best choice for answering questions about cause and effect.

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Your data analysis methods will depend on the type of data you collect and how you prepare them for analysis.

Data can often be analysed both quantitatively and qualitatively. For example, survey responses could be analysed qualitatively by studying the meanings of responses or quantitatively by studying the frequencies of responses.

Qualitative analysis methods

Qualitative analysis is used to understand words, ideas, and experiences. You can use it to interpret data that were collected:

From open-ended survey and interview questions, literature reviews, case studies, and other sources that use text rather than numbers.
Using non-probability sampling methods .

Qualitative analysis tends to be quite flexible and relies on the researcher’s judgement, so you have to reflect carefully on your choices and assumptions.

Quantitative analysis methods

Quantitative analysis uses numbers and statistics to understand frequencies, averages and correlations (in descriptive studies) or cause-and-effect relationships (in experiments).

You can use quantitative analysis to interpret data that were collected either:

During an experiment.
Using probability sampling methods .

Because the data are collected and analysed in a statistically valid way, the results of quantitative analysis can be easily standardised and shared among researchers.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

The research methods you use depend on the type of data you need to answer your research question .

If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Methodology refers to the overarching strategy and rationale of your research project . It involves studying the methods used in your field and the theories or principles behind them, in order to develop an approach that matches your objectives.

Methods are the specific tools and procedures you use to collect and analyse data (e.g. experiments, surveys , and statistical tests ).

In shorter scientific papers, where the aim is to report the findings of a specific study, you might simply describe what you did in a methods section .

In a longer or more complex research project, such as a thesis or dissertation , you will probably include a methodology section , where you explain your approach to answering the research questions and cite relevant sources to support your choice of methods.

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Research Methods Guide: Research Design & Method

Introduction
Survey Research
Interview Research
Data Analysis
Resources & Consultation

Tutorial Videos: Research Design & Method

Research Methods (sociology-focused)

Qualitative vs. Quantitative Methods (intro)

Qualitative vs. Quantitative Methods (advanced)

FAQ: Research Design & Method

What is the difference between Research Design and Research Method?

Research design is a plan to answer your research question. A research method is a strategy used to implement that plan. Research design and methods are different but closely related, because good research design ensures that the data you obtain will help you answer your research question more effectively.

Which research method should I choose ?

It depends on your research goal. It depends on what subjects (and who) you want to study. Let's say you are interested in studying what makes people happy, or why some students are more conscious about recycling on campus. To answer these questions, you need to make a decision about how to collect your data. Most frequently used methods include:

Observation / Participant Observation
Focus Groups
Experiments
Secondary Data Analysis / Archival Study
Mixed Methods (combination of some of the above)

One particular method could be better suited to your research goal than others, because the data you collect from different methods will be different in quality and quantity. For instance, surveys are usually designed to produce relatively short answers, rather than the extensive responses expected in qualitative interviews.

What other factors should I consider when choosing one method over another?

Time for data collection and analysis is something you want to consider. An observation or interview method, so-called qualitative approach, helps you collect richer information, but it takes time. Using a survey helps you collect more data quickly, yet it may lack details. So, you will need to consider the time you have for research and the balance between strengths and weaknesses associated with each method (e.g., qualitative vs. quantitative).

<< Previous: Introduction
Next: Survey Research >>
Last Updated: Aug 21, 2023 10:42 AM

Locations and Hours
UCLA Library
Research Guides
Research Tips and Tools

Advanced Research Methods

What Is Research?

Skills and Abilities

What kind of new knowledge, critical reading, handbooks and guides on research methods.

Library Research
Writing a Research Proposal
Writing the Research Paper
Presenting the Research Paper

Research Methods

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This guide was originally designed and written by Katalin Radics.

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Research: Systematic investigation of a subject in order to find something new

The most important ones:

Curiosity, creativity
Passion, focus, interest, enthusiasm
Critical thinking
Strong analytic problem solving skills
Academic integrity
Good communication skills

(Based on Nicholas Walliman: Research Methods: the Basics. Routledge, 2011)

Categorization - form a typology of works, personalities, objects, etc.
Description - observe and write up what you consider typical, specific, or accidental
Explanation - answer the question: why?
Evaluation - make judgements and compare to a norm, scale, typology, etc.
Comparison - list the similarities and differences in order to better understand one or both of the compared things
Correlation - do two phenomena influence each other? How? Are there links between two things? Or, are they independent?
Prediction - on the basis of past correlations, tell how probable a future event, action, outcome, etc. could be.
Control/validatation - in technology or sciences implementing the new correlation, correspondance, cause and effect, etc. In humanities: state the probability of similar correspondance, correlation, etc. in cases you have not investigated.

It is very important to fully understand and critically analyse the texts of primary and secondary literature.

Make judgements about the text.
Reflect about the content of the text and the way it is written. Make an effort to understand not only what is written, but also how the text portrays the subject.
Try to understand how the author of the text thinks about the subject matter and compare it with the way you, the reader would think about it.
Is the text an objective description of the subject? Or, does the text reflect biases, irony, creative imagination, hypotheses, etc.?
If the text is an interpretation (biased, ironical, etc.), what is the standpoint of the interpretation?
What is the author's purpose with the interpretation?
What kind of choice did the author make when s/he described the subject? In what kind of frame did the author place the subject?

Next: Library Research >>
Last Updated: Jan 4, 2024 12:24 PM
URL: https://guides.library.ucla.edu/research-methods

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This MOOC is about demystifying research and research methods. It will outline the fundamentals of doing research, aimed primarily, but not exclusively, at the postgraduate level. It places the student experience at the centre of our endeavours by engaging learners in a range of robust and challenging discussions and exercises befitting SOAS, University of London's status as a research-intensive university and its rich research heritage.

The course will appeal to those of you who require an understanding of research approaches and skills, and importantly an ability to deploy them in your studies or in your professional lives. In particular, this course will aid those of you who have to conduct research as part of your postgraduate studies but do not perhaps have access to research methods courses, or for those of you who feel you would like additional support for self-improvement. No prior knowledge or experience in research is required to take this course and as such, the course is for everyone. This MOOC draws on a wealth of existing course material developed to support research training across SOAS, University of London and particularly drawing from the Centre for International Studies and Diplomacy (CISD). In 2015, the course was nominated for the prestigious Guardian University Award for its innovative approach to online learning. Participation in or completion of this online course will not confer academic credit for University of London programmes

E-tivity 1: What Is Research and What Makes a Good Research Question?

PURPOSE: To focus upon formulating a research question. TASK: Please compose a brief question pertaining to your proposed research - whatever the subject - and post it under the 'My Project' tab in the peer review exercise below. Be brief insofar as it would fit on one metaphorical or literal 'Post-It' note. Also watch our interview videos below. RESPONSE: Having reflected on the videos, review other students' questions. Feeding back is an important part of the research process, so please spend some time providing considered feedback for three or more colleagues here. OUTCOME: You will have given considered thought to composing a research question and provided feedback to others on theirs.

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6 videos 1 reading 1 peer review

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How to Work with Criticism • 3 minutes • Preview module
E-tivity 1 - Instructors' Commentary • 3 minutes
Rob Denny says... • 1 minute
Sandra Halperin says... • 3 minutes
Michael Hutt says... • 2 minutes
Myrrh Domingo says... • 1 minute

1 reading • Total 10 minutes

Read Me First • 10 minutes

1 peer review • Total 60 minutes

E-tivity 1 • 60 minutes

E-tivity 2: What Is a Literature Review and Why Do We Need to Do One?

PURPOSE: To familiarise yourself with the nature and benefits of conducting a literature review. TASK: Please read the following three pieces on literature review, in conjunction with the interviews below. Then post your thoughts on one of the readings to the 'My Project' tab of the peer review (200 words). RESPONSE: Provide feedback on three or more submissions by your fellow students. OUTCOME: Upon the completion of the full cycle of this e-tivity, you will be able to distinguish the qualities of a literature review and begin to reflect on the value of a literature review to your own project.

4 videos 1 reading 1 peer review

4 videos • Total 12 minutes

E-tivity 2 - Instructors' Commentary • 5 minutes • Preview module
Sandra Halperin says... • 2 minutes
Reza Gholami says... • 1 minute
Charlotte Horlyck says... • 3 minutes

1 reading • Total 30 minutes

E-tivity 2 - Readings • 30 minutes
E-tivity 2 • 60 minutes

E-tivity 3: Why Are Planning and Management Skills Important for Research?

PURPOSE: To be aware of the planning and management skills that are required in undertaking critical thinking for your research. TASK: Please watch the videos below, and also read the chapter provided. In conjunction with your reflections on the learning material provided and also research planning and management in general, please post your thoughts on the chapter, in no more than 400 words, under the 'My Project' tab. RESPONSE: Provide feedback on three or more submissions by your fellow students. OUTCOME: Upon the completion of the full cycle of this e-tivity, you will have reflected on the skills required to enhance your research.

5 videos 1 reading 1 peer review

5 videos • Total 12 minutes

E-tivity 3 - Instructors' Commentary • 3 minutes • Preview module
Gina Heathcote says... • 1 minute
E-tivity 3 - Reading • 30 minutes
E-tivity 3 • 60 minutes

E-tivity 4: How Do You Know You Have Been a Good Researcher at the End of a Project?

PURPOSE: To reflect upon the value of a good question, and provide an outline research proposal. TASK: In conjunction with our videos below, please go back to your research question proposed during E-tivity 1 and consider again whether you are still happy with it. Is the question one you are still interested in and one you think worthy of devoting your time and energy to? If so, after reflecting on your question, please compose an outline plan on how you would follow on from establishing your research question. Please submit your proposal, up to 800 words. RESPONSE: Provide feedback on three or more proposals submitted by your fellow students. OUTCOME: Upon the completion of the full cycle of this e-tivity, you will have formulated, in draft form, an overarching research question, and a plan of action to complete the research. In doing this, you will have honed your writing, research and analytical skills.

4 videos 1 peer review

4 videos • Total 7 minutes

E-tivity 4 - Instructors' Commentary • 3 minutes • Preview module
Gina Heathcote says... • 0 minutes
Rob Denny says... • 0 minutes
E-tivity 4 • 60 minutes

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Research Methods: What are research methods?

What are research methods?
Searching specific databases

What are research methods

Research methods are the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic.

There are different types of research methods which use different tools for data collection.

Types of research

Qualitative Research
Quantitative Research
Mixed Methods Research

Qualitative Research gathers data about lived experiences, emotions or behaviours, and the meanings individuals attach to them. It assists in enabling researchers to gain a better understanding of complex concepts, social interactions or cultural phenomena. This type of research is useful in the exploration of how or why things have occurred, interpreting events and describing actions.

Quantitative Research gathers numerical data which can be ranked, measured or categorised through statistical analysis. It assists with uncovering patterns or relationships, and for making generalisations. This type of research is useful for finding out how many, how much, how often, or to what extent.

Mixed Methods Research integrates both Q ualitative and Quantitative Research . It provides a holistic approach combining and analysing the statistical data with deeper contextualised insights. Using Mixed Methods also enables Triangulation, or verification, of the data from two or more sources.

Finding Mixed Methods research in the Databases

“mixed model*” OR “mixed design*” OR “multiple method*” OR multimethod* OR triangulat*

Data collection tools

Sage research methods.

SAGE research methods online This link opens in a new window Research methods tool to help researchers gather full-text resources, design research projects, understand a particular method and write up their research. Includes access to collections of video, business cases and eBooks,

Help and Information

Next: Finding qualitative research >>
Last Updated: Apr 18, 2024 11:16 AM
URL: https://libguides.newcastle.edu.au/researchmethods

Research Methodologies

What are research designs?
What are research methodologies?

What are research methods?

Quantitative research methods, qualitative research methods, mixed method approach, selecting the best research method.

Additional Sources

Research methods are different from research methodologies because they are the ways in which you will collect the data for your research project. The best method for your project largely depends on your topic, the type of data you will need, and the people or items from which you will be collecting data. The following boxes below contain a list of quantitative, qualitative, and mixed research methods.

Closed-ended questionnaires/survey: These types of questionnaires or surveys are like "multiple choice" tests, where participants must select from a list of premade answers. According to the content of the question, they must select the one that they agree with the most. This approach is the simplest form of quantitative research because the data is easy to combine and quantify.
Structured interviews: These are a common research method in market research because the data can be quantified. They are strictly designed for little "wiggle room" in the interview process so that the data will not be skewed. You can conduct structured interviews in-person, online, or over the phone (Dawson, 2019).

Constructing Questionnaires

When constructing your questions for a survey or questionnaire, there are things you can do to ensure that your questions are accurate and easy to understand (Dawson, 2019):

Keep the questions brief and simple.
Eliminate any potential bias from your questions. Make sure that they do not word things in a way that favor one perspective over another.
If your topic is very sensitive, you may want to ask indirect questions rather than direct ones. This prevents participants from being intimidated and becoming unwilling to share their true responses.
If you are using a closed-ended question, try to offer every possible answer that a participant could give to that question.
Do not ask questions that assume something of the participant. The question "How often do you exercise?" assumes that the participant exercises (when they may not), so you would want to include a question that asks if they exercise at all before asking them how often.
Try and keep the questionnaire as short as possible. The longer a questionnaire takes, the more likely the participant will not complete it or get too tired to put truthful answers.
Promise confidentiality to your participants at the beginning of the questionnaire.

Quantitative Research Measures

When you are considering a quantitative approach to your research, you need to identify why types of measures you will use in your study. This will determine what type of numbers you will be using to collect your data. There are four levels of measurement:

Nominal: These are numbers where the order of the numbers do not matter. They aim to identify separate information. One example is collecting zip codes from research participants. The order of the numbers does not matter, but the series of numbers in each zip code indicate different information (Adamson and Prion, 2013).
Ordinal: Also known as rankings because the order of these numbers matter. This is when items are given a specific rank according to specific criteria. A common example of ordinal measurements include ranking-based questionnaires, where participants are asked to rank items from least favorite to most favorite. Another common example is a pain scale, where a patient is asked to rank their pain on a scale from 1 to 10 (Adamson and Prion, 2013).
Interval: This is when the data are ordered and the distance between the numbers matters to the researcher (Adamson and Prion, 2013). The distance between each number is the same. An example of interval data is test grades.
Ratio: This is when the data are ordered and have a consistent distance between numbers, but has a "zero point." This means that there could be a measurement of zero of whatever you are measuring in your study (Adamson and Prion, 2013). An example of ratio data is measuring the height of something because the "zero point" remains constant in all measurements. The height of something could also be zero.

Focus Groups

This is when a select group of people gather to talk about a particular topic. They can also be called discussion groups or group interviews (Dawson, 2019). They are usually lead by a moderator to help guide the discussion and ask certain questions. It is critical that a moderator allows everyone in the group to get a chance to speak so that no one dominates the discussion. The data that are gathered from focus groups tend to be thoughts, opinions, and perspectives about an issue.

Advantages of Focus Groups

Only requires one meeting to get different types of responses.
Less researcher bias due to participants being able to speak openly.
Helps participants overcome insecurities or fears about a topic.
The researcher can also consider the impact of participant interaction.

Disadvantages of Focus Groups

Participants may feel uncomfortable to speak in front of an audience, especially if the topic is sensitive or controversial.
Since participation is voluntary, not every participant may contribute equally to the discussion.
Participants may impact what others say or think.
A researcher may feel intimidated by running a focus group on their own.
A researcher may need extra funds/resources to provide a safe space to host the focus group.
Because the data is collective, it may be difficult to determine a participant's individual thoughts about the research topic.

Observation

There are two ways to conduct research observations:

Direct Observation: The researcher observes a participant in an environment. The researcher often takes notes or uses technology to gather data, such as a voice recorder or video camera. The researcher does not interact or interfere with the participants. This approach is often used in psychology and health studies (Dawson, 2019).
Participant Observation: The researcher interacts directly with the participants to get a better understanding of the research topic. This is a common research method when trying to understand another culture or community. It is important to decide if you will conduct a covert (participants do not know they are part of the research) or overt (participants know the researcher is observing them) observation because it can be unethical in some situations (Dawson, 2019).

Open-Ended Questionnaires

These types of questionnaires are the opposite of "multiple choice" questionnaires because the answer boxes are left open for the participant to complete. This means that participants can write short or extended answers to the questions. Upon gathering the responses, researchers will often "quantify" the data by organizing the responses into different categories. This can be time consuming because the researcher needs to read all responses carefully.

Semi-structured Interviews

This is the most common type of interview where researchers aim to get specific information so they can compare it to other interview data. This requires asking the same questions for each interview, but keeping their responses flexible. This means including follow-up questions if a subject answers a certain way. Interview schedules are commonly used to aid the interviewers, which list topics or questions that will be discussed at each interview (Dawson, 2019).

Theoretical Analysis

Often used for nonhuman research, theoretical analysis is a qualitative approach where the researcher applies a theoretical framework to analyze something about their topic. A theoretical framework gives the researcher a specific "lens" to view the topic and think about it critically. it also serves as context to guide the entire study. This is a popular research method for analyzing works of literature, films, and other forms of media. You can implement more than one theoretical framework with this method, as many theories complement one another.

Common theoretical frameworks for qualitative research are (Grant and Osanloo, 2014):

Behavioral theory
Change theory
Cognitive theory
Content analysis
Cross-sectional analysis
Developmental theory
Feminist theory
Gender theory
Marxist theory
Queer theory
Systems theory
Transformational theory

Unstructured Interviews

These are in-depth interviews where the researcher tries to understand an interviewee's perspective on a situation or issue. They are sometimes called life history interviews. It is important not to bombard the interviewee with too many questions so they can freely disclose their thoughts (Dawson, 2019).

Open-ended and closed-ended questionnaires: This approach means implementing elements of both questionnaire types into your data collection. Participants may answer some questions with premade answers and write their own answers to other questions. The advantage to this method is that you benefit from both types of data collection to get a broader understanding of you participants. However, you must think carefully about how you will analyze this data to arrive at a conclusion.

Other mixed method approaches that incorporate quantitative and qualitative research methods depend heavily on the research topic. It is strongly recommended that you collaborate with your academic advisor before finalizing a mixed method approach.

How do you determine which research method would be best for your proposal? This heavily depends on your research objective. According to Dawson (2019), there are several questions to ask yourself when determining the best research method for your project:

Are you good with numbers and mathematics?
Would you be interested in conducting interviews with human subjects?
Would you enjoy creating a questionnaire for participants to complete?
Do you prefer written communication or face-to-face interaction?
What skills or experiences do you have that might help you with your research? Do you have any experiences from past research projects that can help with this one?
How much time do you have to complete the research? Some methods take longer to collect data than others.
What is your budget? Do you have adequate funding to conduct the research in the method you want?
How much data do you need? Some research topics need only a small amount of data while others may need significantly larger amounts.
What is the purpose of your research? This can provide a good indicator as to what research method will be most appropriate.
<< Previous: What are research methodologies?
Next: Additional Sources >>
Last Updated: Aug 2, 2022 2:36 PM
URL: https://library.tiffin.edu/researchmethodologies

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Home Market Research

What is Research: Definition, Methods, Types & Examples

The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research.

Content Index

What is Research?

What are the characteristics of research.

Comparative analysis chart

Qualitative methods

Quantitative methods, 8 tips for conducting accurate research.

Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”

Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research , and deductive methods are more commonly associated with quantitative analysis .

Research is conducted with a purpose to:

Identify potential and new customers
Understand existing customers
Set pragmatic goals
Develop productive market strategies
Address business challenges
Put together a business expansion plan
Identify new business opportunities
Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions.
The analysis is based on logical reasoning and involves both inductive and deductive methods.
Real-time data and knowledge is derived from actual observations in natural settings.
There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
It creates a path for generating new questions. Existing data helps create more research opportunities.
It is analytical and uses all the available data so that there is no ambiguity in inference.
Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.

What is the purpose of research?

There are three main purposes:

Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory data analysis process lays the foundation for more conclusive data collection and analysis.

LEARN ABOUT: Descriptive Analysis

Descriptive: It focuses on expanding knowledge on current issues through a process of data collection. Descriptive research describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company profit.

LEARN ABOUT: Best Data Collection Tools

Explanatory: Causal research or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.

Here is a comparative analysis chart for a better understanding:

It begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions.

When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires . You can use this data to make smart decisions about your marketing strategies to position your business effectively.

To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized data repository .

Types of research methods and Examples

Research methods are broadly classified as Qualitative and Quantitative .

Both methods have distinctive properties and data collection methods .

Qualitative research is a method that collects data using conversational methods, usually open-ended questions . The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

One-to-one Interview
Focus Groups
Ethnographic studies
Text Analysis

Quantitative methods deal with numbers and measurable forms . It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon.

Types of quantitative methods include:

Survey research
Descriptive research
Correlational research

LEARN MORE: Descriptive Research vs Correlational Research

Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales.

It is essential to ensure that your data is:

Valid – founded, logical, rigorous, and impartial.
Accurate – free of errors and including required details.
Reliable – other people who investigate in the same way can produce similar results.
Timely – current and collected within an appropriate time frame.
Complete – includes all the data you need to support your business decisions.

Gather insights

Identify the main trends and issues, opportunities, and problems you observe. Write a sentence describing each one.
Keep track of the frequency with which each of the main findings appears.
Make a list of your findings from the most common to the least common.
Evaluate a list of the strengths, weaknesses, opportunities, and threats identified in a SWOT analysis .
Prepare conclusions and recommendations about your study.
Act on your strategies
Look for gaps in the information, and consider doing additional inquiry if necessary
Plan to review the results and consider efficient methods to analyze and interpret results.

Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations.

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What is Research Methodology? Definition, Types, and Examples

Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.

The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.

What is research methodology ?

A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.

Why is research methodology important?

Having a good research methodology in place has the following advantages: 3

Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
You can easily answer any questions about your research if they arise at a later stage.
A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
It also helps ensure that ethical guidelines are followed while conducting research.
A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.

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Types of research methodology.

There are three types of research methodology based on the type of research and the data required. 1

Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.

What are the types of sampling designs in research methodology?

Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.

Probability sampling

In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:

Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.

What are data collection methods?

During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.

Qualitative research 5

One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).

Quantitative research 6

Sampling: The most common type is probability sampling.
Interviews: Commonly telephonic or done in-person.
Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
Document review: Reviewing existing research or documents to collect evidence for supporting the research.
Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.

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What are data analysis methods.

The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.

Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.

Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:

Measures of frequency (count, percent, frequency)
Measures of central tendency (mean, median, mode)
Measures of dispersion or variation (range, variance, standard deviation)
Measure of position (percentile ranks, quartile ranks)

Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:

Correlation: To understand the relationship between two or more variables.
Cross-tabulation: Analyze the relationship between multiple variables.
Regression analysis: Study the impact of independent variables on the dependent variable.
Frequency tables: To understand the frequency of data.
Analysis of variance: To test the degree to which two or more variables differ in an experiment.

Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:

Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
Thematic analysis: To identify important themes or patterns in data and use these to address an issue.

How to choose a research methodology?

Here are some important factors to consider when choosing a research methodology: 8

Research objectives, aims, and questions —these would help structure the research design.
Review existing literature to identify any gaps in knowledge.
Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
Constraints —constraints of time, geography, and resources can help define the appropriate methodology.

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How to write a research methodology .

A research methodology should include the following components: 3,9

Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
Research method —this can be quantitative, qualitative, or mixed-method.
Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
Sampling —this involves selecting a representative subset of the population being studied.
Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
Data analysis —describe the data analysis methods you will use once you’ve collected the data.
Research limitations —mention any limitations you foresee while conducting your research.
Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.

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Frequently Asked Questions

Q1. What are the key components of research methodology?

A1. A good research methodology has the following key components:

Research design
Data collection procedures
Data analysis methods
Ethical considerations

Q2. Why is ethical consideration important in research methodology?

A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10

Participants should not be subjected to harm.
Respect for the dignity of participants should be prioritized.
Full consent should be obtained from participants before the study.
Participants’ privacy should be ensured.
Confidentiality of the research data should be ensured.
Anonymity of individuals and organizations participating in the research should be maintained.
The aims and objectives of the research should not be exaggerated.
Affiliations, sources of funding, and any possible conflicts of interest should be declared.
Communication in relation to the research should be honest and transparent.
Misleading information and biased representation of primary data findings should be avoided.

Q3. What is the difference between methodology and method?

A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.

Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.

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Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/

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Key Differences

Know the Differences & Comparisons

Difference Between Research Method and Research Methodology

The research methods are often confused with research methodology , which implies the scientific analysis of the research methods, so as to find a solution to the problem at hand. Hence, it seems apt to clarify the differences between research method and research methodology at this juncture, have a look.

Content: Research Method Vs Research Methodology

Comparison chart, definition of research method.

Research method pertains to all those methods, which a researcher employs to undertake research process, to solve the given problem. The techniques and procedure, that are applied during the course of studying research problem are known as the research method. It encompasses both qualitative and quantitative method of performing research operations, such as survey, case study, interview, questionnaire, observation, etc.

These are the approaches, which help in collecting data and conducting research, in order to achieve specific objectives such as theory testing or development. All the instruments and behaviour, used at various levels of the research activity such as making observations, data collection, data processing, drawing inferences, decision making, etc. are included in it. Research methods are put into three categories:

First Category : The methods relating to data collection are covered. Such methods are used when the existing data is not sufficient, to reach the solution.
Second Category: Incorporates the processes of analysing data, i.e. to identify patterns and establish a relationship between data and unknowns.
Third Category : Comprise of the methods which are used to check the accuracy of the results obtained.

Definition of Research Methodology

Research Methodology, as its name suggest is the study of methods, so as to solve the research problem. It is the science of learning the way research should be performed systematically. It refers to the rigorous analysis of the methods applied in the stream of research, to ensure that the conclusions drawn are valid, reliable and credible too.

The researcher takes an overview of various steps that are chosen by him in understanding the problem at hand, along with the logic behind the methods employed by the researcher during study. It also clarifies the reason for using a particular method or technique, and not others, so that the results obtained can be assessed either by the researcher himself or any other party.

Key Differences Between Research Method and Research Methodology

The differences between research method and research methodology can be drawn clearly on the following grounds:

The research method is defined as the procedure or technique applied by the researcher to undertake research. On the other hand, research methodology is a system of methods, used scientifically for solving the research problem.
The research method is nothing but the behaviour or tool, employed in selecting and building research technique. Conversely, research methodology implies the science of analysing, the manner in which research is conducted appropriately.
The research method is concerned with carrying out experiment, test, surveys, interviews, etc. As against this, research methodology is concerned with learning various techniques which can be employed in the performance of experiment, test or survey.
Research method covers various investigation techniques. Unlike, research methodology, which consists of complete approach aligned towards the attainment of purpose.
Research method intends to discover the solution to the problem at hand. In contrast, research methodology aspires to apply appropriate procedures, with a view to ascertaining solutions.

The scope of research methodology is wider than that of research method, as the latter is the part of the former. For understanding the research problem thoroughly, the researcher should know the research methodology along with the methods.

In a nutshell, research method refers to the technique which can be adopted to explore the nature of the world that surrounds us. On the contrary, research methodology is the foundation, which helps us to understand the determinants influencing the effectiveness of the methods applied.

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May 26, 2017 at 6:05 pm

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good and helpful content…. thank you

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Amelia Williams says

February 28, 2018 at 4:17 am

Good and helpful thanks Surbhi, I would like to cite your work, can you please post a reference. thankyou

Surbhi S says

February 28, 2018 at 9:47 am

“Difference Between Research Method and Research Methodology” Keydifferences.com By Surbhi S. 28 Feb 2018 https://keydifferences.com/difference-between-research-method-and-research-methodology.html >

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November 4, 2018 at 9:03 pm

November 16, 2023 at 2:29 pm

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How will you know if your market research methods are outdated.

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Founder and CEO of market research consultancy, Alter Agents ; believer that powerful insights can change businesses.

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just about half of consumers start their purchase journey feeling ambivalent about brand, and it is low on their list of considerations. They’re making decisions that are grounded in their personal needs at that moment, influenced by a wide variety of contextual circumstances. So why do researchers continue to ask so many questions about brand?

Part of it is just plain habit. We "grew up" asking questions that related back to the pillars of brand awareness, consideration and preference. While this model has been updated slightly to reflect the massive changes in the consumer landscape, all most have done is simply tart up old ways of doing things. There’s a desire to make sense of the shopping landscape by using neat, familiar categories, but as researchers, we really need to start from scratch with our approach.

It's Time To Shift Our Thinking

Nothing is the same as it used to be. For example, our surveys used to show that shoppers were focused on price, and somewhat on brand consideration. However, back then, shoppers didn't have as many choices as they do now: They went to the store, saw a set number of brands on the shelf and had to choose among them. When choices are restricted, our stories and our possibilities become quite narrow. But in today’s economy, things have changed. Unlimited options, a huge abundance of information, a growing number of purchase channels and even personal values now come into play.

Think about the massive direct-to-consumer market, which some say will make up 50% of all sales within the next three years. And that’s just one example. Social media platforms like Instagram, TikTok, YouTube and others now have e-commerce initiatives, some with native payment solutions. Predicting what brands and shopping channels will emerge over the next decade is impossible. But we know shoppers are becoming more accustomed to the new and unorthodox. We're seeing them adapt to new channels and technologies in real time. And this just touches the surface of all the changes occurring in the consumer and shopping ecosystem. Shoppers are becoming more and more promiscuous with all of these choices.

Apple s iPhone 16 Pro Design Revealed In New Leak

Charlotte shooting 4 officers killed while serving warrant, wwe raw results winners and grades after wwe draft night 2.

We need to start shifting our thinking as researchers by asking ourselves the question: Is my brand narcissistic? Many of us have a visceral negative reaction to the concept of narcissism—ever since we heard the myth of Narcissus peering into the pool of water, becoming entranced by his own reflection and ultimately perishing. But here, I'm not talking about anything quite so drastic as fatal self-love … or am I? Focusing on the brand in market research can be fatal to success.

Reimagining Your Approach To Insights

So how do you update your research methods for today’s consumer? Here are some good practices to implement:

• Prioritize the consumer: This is about how you ask questions and how you approach the research problem as a whole. If you run a tracker or consumer satisfaction surveys, take a look at whether your metrics are inherently narcissistic. Always ask yourself whether the data you seek is focused on your shoppers—their likes, wants, needs, barriers, motivations, circumstances and values—and less on your brand. Everything you do should feed into your understanding of consumer and shopper needs.

• Use a mix of research methods: Consumers are complex. The shopping landscape is complex. A single methodology, like a survey, is usually not enough to build understanding. Consider employing multimodal studies that blend quantitative data, neuroscience and qualitative interviews to tackle the questions you need answered. The more methods you employ, the better your understanding will be.

• Adapt research practices for the digital age: Just like we need to evolve away from narcissistic models, we must also embrace emerging technologies and online platforms to gather insights in new ways. For example, reevaluate the necessity of in-person research post-pandemic and explore innovative qualitative alternatives to maximize efficiency and expand sample sizes while preserving the depth of understanding.

When insights no longer positively affect business outcomes, our jobs as researchers become obsolete. Staying a step ahead of your consumer audience by seeking a deep understanding of them—not your brand—can give you powerful insights that engage stakeholders and raise the value of research programs across organizations. As my company's chief strategy officer and I wrote in our book, your insights can ensure that “the voice of the shopper is not the last place brands come to but the first.”

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Volume 30, Number 7—July 2024

Highly Pathogenic Avian Influenza A(H5N1) Clade 2.3.4.4b Virus Infection in Domestic Dairy Cattle and Cats, United States, 2024

Materials and Methods

Milk samples (cases 2–5) and fresh and formalin-fixed tissues (cases 1, 3–5) from dairy cattle were received at the ISUVDL from Texas on March 21 and from Kansas on March 22, 2024. The cattle exhibited nonspecific illness and reduced lactation, as described previously. The tissue samples for diagnostic testing came from 3 cows that were euthanized and 3 that died naturally; all postmortem examinations were performed on the premises of affected farms.

The bodies of 2 adult domestic shorthaired cats from a north Texas dairy farm were received at the ISUVDL for a complete postmortem examination on March 21, 2024. The cats were found dead with no apparent signs of injury and were from a resident population of ≈24 domestic cats that had been fed milk from sick cows. Clinical disease in cows on that farm was first noted on March 16; the cats became sick on March 17, and several cats died in a cluster during March 19–20. In total, >50% of the cats at that dairy became ill and died. We collected cerebrum, cerebellum, eye, lung, heart, spleen, liver, lymph node, and kidney tissue samples from the cats and placed them in 10% neutral-buffered formalin for histopathology.

At ISUVDL, we trimmed, embedded in paraffin, and processed formalin-fixed tissues from affected cattle and cats for hematoxylin/eosin staining and histologic evaluation. For immunohistochemistry (IHC), we prepared 4-µm–thick sections from paraffin-embedded tissues, placed them on Superfrost Plus slides (VWR, https://www.vwr.com ), and dried them for 20 minutes at 60°C. We used a Ventana Discovery Ultra IHC/ISH research platform (Roche, https://www.roche.com ) for deparaffinization until and including counterstaining. We obtained all products except the primary antibody from Roche. Automated deparaffination was followed by enzymatic digestion with protease 1 for 8 minutes at 37°C and endogenous peroxidase blocking. We obtained the primary influenza A virus antibody from the hybridoma cell line H16-L10–4R5 (ATCC, https://www.atcc.org ) and diluted at 1:100 in Discovery PSS diluent; we incubated sections with antibody for 32 minutes at room temperature. Next, we incubated the sections with a hapten-labeled conjugate, Discovery anti-mouse HQ, for 16 minutes at 37°C followed by a 16-minute incubation with the horse radish peroxidase conjugate, Discovery anti-HQ HRP. We used a ChromoMap DAB kit for antigen visualization, followed by counterstaining with hematoxylin and then bluing. Positive controls were sections of IAV-positive swine lung. Negative controls were sections of brain, lung, and eyes from cats not infected with IAV.

We diluted milk samples 1:3 vol/vol in phosphate buffered saline, pH 7.4 (Gibco/Thermo Fisher Scientific, https://www.thermofisher.com ) by mixing 1 unit volume of milk and 3 unit volumes of phosphate buffered saline. We prepared 10% homogenates of mammary glands, brains, lungs, spleens, and lymph nodes in Earle’s balanced salt solution (Sigma-Aldrich, https://www.sigmaaldrich.com ). Processing was not necessary for ocular fluid, rumen content, or serum samples. After processing, we extracted samples according to a National Animal Health Laboratory Network (NAHLN) protocol that had 2 NAHLN-approved deviations for ISUVDL consisting of the MagMax Viral RNA Isolation Kit for 100 µL sample volumes and a Kingfisher Flex instrument (both Thermo Fisher Scientific).

We performed real-time reverse transcription PCR (rRT-PCR) by using an NAHLN-approved assay with 1 deviation, which was the VetMAX-Gold SIV Detection kit (Thermo Fisher Scientific), to screen for the presence of IAV RNA. We tested samples along with the VetMAX XENO Internal Positive Control to monitor the possible presence of PCR inhibitors. Each rRT-PCR 96-well plate had 2 positive amplification controls, 2 negative amplification controls, 1 positive extraction control, and 1 negative extraction control. We ran the rRT-PCR on an ABI 7500 Fast thermocycler and analyzed data with Design and Analysis Software 2.7.0 (both Thermo Fisher Scientific). We considered samples with cycle threshold (Ct) values <40.0 to be positive for virus.

After the screening rRT-PCR, we analyzed IAV RNA–positive samples for the H5 subtype and H5 clade 2.3.4.4b by using the same RNA extraction and NAHLN-approved rRT-PCR protocols as described previously, according to standard operating procedures. We performed PCR on the ABI 7500 Fast thermocycler by using appropriate controls to detect H5-specific IAV. We considered samples with Ct values <40.0 to be positive for the IAV H5 subtype.

We conducted genomic sequencing of 2 milk samples from infected dairy cattle from Texas and 2 tissue samples (lung and brain) from cats that died at a different Texas dairy. We subjected the whole-genome sequencing data to bioinformatics analysis to assemble the 8 different IAV segment sequences according to previously described methods ( 8 ). We used the hemagglutinin (HA) and neuraminidase (NA) sequences for phylogenetic analysis. We obtained reference sequences for the HA and NA segments of IAV H5 clade 2.3.4.4 from publicly available databases, including GISAID ( https://www.gisaid.org ) and GenBank. We aligned the sequences by using MAFFT version 7.520 software ( https://mafft.cbrc.jp/alignment/server/index.html ) to create multiple sequence alignments for subsequent phylogenetic analysis. We used IQTree2 ( https://github.com/iqtree/iqtree2 ) to construct the phylogenetic tree from the aligned sequences. The software was configured to automatically identify the optimal substitution model by using the ModelFinder Plus option, ensuring the selection of the most suitable model for the dataset and, thereby, improving the accuracy of the reconstructed tree. We visualized the resulting phylogenetic tree by using iTOL ( https://itol.embl.de ), a web-based platform for interactive tree exploration and annotation.

Gross Lesions in Cows and Cats

All cows were in good body condition with adequate rumen fill and no external indications of disease. Postmortem examinations of the affected dairy cows revealed firm mammary glands typical of mastitis; however, mammary gland lesions were not consistent. Two cows that were acutely ill before postmortem examination had grossly normal milk and no abnormal mammary gland lesions. The gastrointestinal tract of some cows had small abomasal ulcers and shallow linear erosions of the intestines, but those observations were also not consistent in all animals. The colon contents were brown and sticky, suggesting moderate dehydration. The feces contained feed particles that appeared to have undergone minimal ruminal fermentation. The rumen contents had normal color and appearance but appeared to have undergone minimal fermentation.

The 2 adult cats (1 intact male, 1 intact female) received at the ISUVDL were in adequate body and postmortem condition. External examination was unremarkable. Mild hemorrhages were observed in the subcutaneous tissues over the dorsal skull, and multifocal meningeal hemorrhages were observed in the cerebrums of both cats. The gastrointestinal tracts were empty, and no other gross lesions were observed.

Microscopic Lesions in Cows and Cats

Mammary gland lesions in cattle in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. A, B) Mammary gland tissue sections stained with hematoxylin and eosin. A) Arrowheads indicate segmental loss within open secretory mammary alveoli. Original magnification ×40. B) Arrowheads indicate epithelial degeneration and necrosis lining alveoli with intraluminal sloughing. Asterisk indicates intraluminal neutrophilic inflammation. Original magnification ×400. C, D) Mammary gland tissue sections stained by using avian influenza A immunohistochemistry. C) Brown staining indicates lobular distribution of avian influenza A virus. Original magnification ×40. D) Brown staining indicates strong nuclear and intracytoplasmic immunoreactivity of intact and sloughed epithelial cells within mammary alveoli. Original magnification ×400.

Figure 1 . Mammary gland lesions in cattle in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. A, B) Mammary gland...

The chief microscopic lesion observed in affected cows was moderate acute multifocal neutrophilic mastitis ( Figure 1 ); however, mammary glands were not received from every cow. Three cows had mild neutrophilic or lymphocytic hepatitis. Because they were adult cattle, other observed microscopic lesions (e.g., mild lymphoplasmacytic interstitial nephritis and mild to moderate lymphocytic abomasitis) were presumed to be nonspecific, age-related changes. We did not observe major lesions in the other evaluated tissues. We performed IHC for IAV antigen on all evaluated tissues; the only tissues with positive immunoreactivity were mastitic mammary glands from 2 cows that showed nuclear and cytoplasmic labeling of alveolar epithelial cells and cells within lumina ( Figure 1 ) and multifocal germinal centers within a lymph node from 1 cow ( Table 1 ).

Lesions in cat tissues in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Tissue sections were stained with hematoxylin and eosin; insets show brown staining of avian influenza A viruses via immunohistochemistry by using the chromogen 3,3′-diaminobenzidine tetrahydrochloride. Original magnification ×200 for all images and insets. A) Section from cerebral tissue. Arrowheads show perivascular lymphocytic encephalitis, gliosis, and neuronal necrosis. Inset shows neurons. B) Section of lung tissue showing lymphocytic and fibrinous interstitial pneumonia with septal necrosis and alveolar edema; arrowheads indicate lymphocytes. Inset shows bronchiolar epithelium, necrotic cells, and intraseptal mononuclear cells. C) Section of heart tissue. Arrowhead shows interstitial lymphocytic myocarditis and focal peracute myocardial coagulative necrosis. Inset shows cardiomyocytes. D) Section of retinal tissue. Arrowheads show perivascular lymphocytic retinitis with segmental neuronal loss and rarefaction in the ganglion cell layer. Asterisks indicate attenuation of the inner plexiform and nuclear layers with artifactual retinal detachment. Insets shows all layers of the retina segmentally within affected areas have strong cytoplasmic and nuclear immunoreactivity to influenza A virus.

Figure 2 . Lesions in cat tissues in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Tissue sections were stained with...

Both cats had microscopic lesions consistent with severe systemic virus infection, including severe subacute multifocal necrotizing and lymphocytic meningoencephalitis with vasculitis and neuronal necrosis, moderate subacute multifocal necrotizing and lymphocytic interstitial pneumonia, moderate to severe subacute multifocal necrotizing and lymphohistiocytic myocarditis, and moderate subacute multifocal lymphoplasmacytic chorioretinitis with ganglion cell necrosis and attenuation of the internal plexiform and nuclear layers ( Table 2 ; Figure 2 ). We performed IHC for IAV antigen on multiple tissues (brain, eye, lung, heart, spleen, liver, and kidney). We detected positive IAV immunoreactivity in brain (intracytoplasmic, intranuclear, and axonal immunolabeling of neurons), lung, and heart, and multifocal and segmental immunoreactivity within all layers of the retina ( Figure 2 ).

PCR Data from Cows and Cats

We tested various samples from 8 clinically affected mature dairy cows by IAV screening and H5 subtype-specific PCR ( Table 3 ). Milk and mammary gland homogenates consistently showed low Ct values: 12.3–16.9 by IAV screening PCR, 17.6–23.1 by H5 subtype PCR, and 14.7–20.0 by H5 2.3.4.4 clade PCR (case 1, cow 1; case 2, cows 1 and 2; case 3, cow 1; and case 4, cow 1). We forwarded the samples to the National Veterinary Services Laboratory, which confirmed the virus was an HPAI H5N1 virus strain.

When available, we also tested tissue homogenates (e.g., lung, spleen, and lymph nodes), ocular fluid, and rumen contents from 6 cows by IAV and H5 subtype-specific PCR ( Table 3 ). However, the PCR findings were not consistent. For example, the tissue homogenates and ocular fluid tested positive in some but not all cows. In case 5, cow 1, the milk sample tested negative by IAV screening PCR, but the spleen homogenate tested positive by IAV screening, H5 subtype, and H5 2.3.4.4 PCR. For 2 cows (case 3, cow 1; and case 4, cow 1) that had both milk and rumen contents available, both samples tested positive for IAV. Nevertheless, all IAV-positive nonmammary gland tissue homogenates, ocular fluid, and rumen contents had markedly elevated Ct values in contrast to the low Ct values for milk and mammary gland homogenate samples.

We tested brain and lung samples from the 2 cats (case 6, cats 1 and 2) by IAV screening and H5 subtype-specific PCR ( Table 3 ). Both sample types were positive by IAV screening PCR; Ct values were 9.9–13.5 for brain and 17.4–24.4 for lung samples, indicating high amounts of virus nucleic acid in those samples. The H5 subtype and H5 2.3.4.4 PCR results were also positive for the brain and lung samples; Ct values were consistent with the IAV screening PCR ( Table 3 ).

Phylogenetic Analyses

We assembled the sequences of all 8 segments of the HPAI viruses from both cow milk and cat tissue samples. We used the hemagglutinin (HA) and neuraminidase (NA) sequences specifically for phylogenetic analysis to delineate the clade of the HA gene and subtype of the NA gene.

Phylogenetic analysis of hemagglutinin gene sequences in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Colors indicate different clades. Red text indicates the virus gene sequences from bovine milk and cats described in this report, confirming those viruses are highly similar and belong to H5 clade 2.3.4.4b. The hemagglutinin sequences from this report are most closely related to A/avian/Guanajuato/CENAPA-18539/2023|EPI_ISL_18755544|A_/_H5 (GISAID, https://www.gisaid.org) and have 99.66%–99.72% nucleotide identities.

Figure 3 . Phylogenetic analysis of hemagglutinin gene sequences in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Colors indicate different...

For HA gene analysis, both HA sequences derived from cow milk samples exhibited a high degree of similarity, sharing 99.88% nucleotide identity, whereas the 2 HA sequences from cat tissue samples showed complete identity at 100%. The HA sequences from the milk samples had 99.94% nucleotide identities with HA sequences from the cat tissues, resulting in a distinct subcluster comprising all 4 HA sequences, which clustered together with other H5N1 viruses belonging to clade 2.3.4.4b ( Figure 3 ). The HA sequences were deposited in GenBank (accession nos. PP599465 [case 2, cow 1], PP599473 [case 2, cow 2], PP692142 [case 6, cat 1], and PP692195 [case 6, cat 2]).

Phylogenetic analysis of neuraminidase gene sequences in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Colors indicate different subtypes. Red text indicates the virus gene sequences from bovine milk and cats described in this report, confirming those viruses belong to the N1 subtype. The neuraminidase sequences from this report had 99.52%–99.59% nucleotide identities to sequences from viruses isolated from a chicken and wild birds in 2023.

Figure 4 . Phylogenetic analysis of neuraminidase gene sequences in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Colors indicate different...

For NA gene analysis, the 2 NA sequences obtained from cow milk samples showed 99.93% nucleotide identity. Moreover, the NA sequences derived from the milk samples exhibited complete nucleotide identities (100%) with those from the cat tissues. The 4 NA sequences were grouped within the N1 subtype of HPAI viruses ( Figure 4 ). The NA sequences were deposited in GenBank (accession nos. PP599467 [case 2, cow 1], PP599475 [case 2, cow 2], PP692144 [case 6, cat 1], and PP692197 [case 6, cat 2]).

This case series differs from most previous reports of IAV infection in bovids, which indicated cattle were inapparently infected or resistant to infection ( 9 ). We describe an H5N1 strain of IAV in dairy cattle that resulted in apparent systemic illness, reduced milk production, and abundant virus shedding in milk. The magnitude of this finding is further emphasized by the high death rate (≈50%) of cats on farm premises that were fed raw colostrum and milk from affected cows; clinical disease and lesions developed that were consistent with previous reports of H5N1 infection in cats presumably derived from consuming infected wild birds ( 10 – 12 ). Although exposure to and consumption of dead wild birds cannot be completely ruled out for the cats described in this report, the known consumption of unpasteurized milk and colostrum from infected cows and the high amount of virus nucleic acid within the milk make milk and colostrum consumption a likely route of exposure. Therefore, our findings suggest cross-species mammal-to-mammal transmission of HPAI H5N1 virus and raise new concerns regarding the potential for virus spread within mammal populations. Horizontal transmission of HPAI H5N1 virus has been previously demonstrated in experimentally infected cats ( 13 ) and ferrets ( 14 ) and is suspected to account for large dieoffs observed during natural outbreaks in mink ( 15 ) and sea lions ( 16 ). Future experimental studies of HPAI H5N1 virus in dairy cattle should seek to confirm cross-species transmission to cats and potentially other mammals.

Clinical IAV infection in cattle has been infrequently reported in the published literature. The first report occurred in Japan in 1949, where a short course of disease with pyrexia, anorexia, nasal discharge, pneumonia, and decreased lactation developed in cattle ( 17 ). In 1997, a similar condition occurred in dairy cows in southwest England leading to a sporadic drop in milk production ( 18 ), and IAV seroconversion was later associated with reduced milk yield and respiratory disease ( 19 – 21 ). Rising antibody titers against human-origin influenza A viruses (H1N1 and H3N2) were later again reported in dairy cattle in England, which led to an acute fall in milk production during October 2005–March 2006 ( 22 ). Limited reports of IAV isolation from cattle exist; most reports occurred during the 1960s and 1970s in Hungary and in the former Soviet Union, where H3N2 was recovered from cattle experiencing respiratory disease ( 9 , 23 ). Direct detection of IAV in milk and the potential transmission from cattle to cats through feeding of unpasteurized milk has not been previously reported.

An IAV-associated drop in milk production in dairy cattle appears to have occurred during > 4 distinct periods and within 3 widely separated geographic areas: 1949 in Japan ( 17 ), 1997–1998 and 2005–2006 in Europe ( 19 , 21 ), and 2024 in the United States (this report). The sporadic occurrence of clinical disease in dairy cattle worldwide might be the result of changes in subclinical infection rates and the presence or absence of sufficient baseline IAV antibodies in cattle to prevent infection. Milk IgG, lactoferrin, and conglutinin have also been suggested as host factors that might reduce susceptibility of bovids to IAV infection ( 9 ). Contemporary estimates of the seroprevalence of IAV antibodies in US cattle are not well described in the published literature. One retrospective serologic survey in the United States in the late 1990s showed 27% of serum samples had positive antibody titers and 31% had low-positive titers for IAV H1 subtype-specific antigen in cattle with no evidence of clinical infections ( 24 ). Antibody titers for H5 subtype-specific antigen have not been reported in US cattle.

The susceptibility of domestic cats to HPAI H5N1 is well-documented globally ( 10 – 12 , 25 – 28 ), and infection often results in neurologic signs in affected felids and other terrestrial mammals ( 4 ). Most cases in cats result from consuming infected wild birds or contaminated poultry products ( 12 , 27 ). The incubation period in cats is short; clinical disease is often observed 2–3 days after infection ( 28 ). Brain tissue has been suggested as the best diagnostic sample to confirm HPAI virus infection in cats ( 10 ), and our results support that finding. One unique finding in the cats from this report is the presence of blindness and microscopic lesions of chorioretinitis. Those results suggest that further investigation into potential ocular manifestations of HPAI H5N1 virus infection in cats might be warranted.

The genomic sequencing and subsequent analysis of clinical samples from both bovine and feline sources provided considerable insights. The HA and NA sequences derived from both bovine milk and cat tissue samples from different Texas farms had a notable degree of similarity. Those findings strongly suggest a shared origin for the viruses detected in the dairy cattle and cat tissues. Further research, case series investigations, and surveillance data are needed to better understand and inform measures to curtail the clinical effects, shedding, and spread of HPAI viruses among mammals. Although pasteurization of commercial milk mitigates risks for transmission to humans, a 2019 US consumer study showed that 4.4% of adults consumed raw milk > 1 time during the previous year ( 29 ), indicating a need for public awareness of the potential presence of HPAI H5N1 viruses in raw milk.

Ingestion of feed contaminated with feces from wild birds infected with HPAI virus is presumed to be the most likely initial source of infection in the dairy farms. Although the exact source of the virus is unknown, migratory birds (Anseriformes and Charadriiformes) are likely sources because the Texas panhandle region lies in the Central Flyway, and those birds are the main natural reservoir for avian influenza viruses ( 30 ). HPAI H5N1 viruses are well adapted to domestic ducks and geese, and ducks appear to be a major reservoir ( 31 ); however, terns have also emerged as an important source of virus spread ( 32 ). The mode of transmission among infected cattle is also unknown; however, horizontal transmission has been suggested because disease developed in resident cattle herds in Michigan, Idaho, and Ohio farms that received infected cattle from the affected regions, and those cattle tested positive for HPAI H5N1 ( 33 ). Experimental studies are needed to decipher the transmission routes and pathogenesis (e.g., replication sites and movement) of the virus within infected cattle.

In conclusion, we showed that dairy cattle are susceptible to infection with HPAI H5N1 virus and can shed virus in milk and, therefore, might potentially transmit infection to other mammals via unpasteurized milk. A reduction in milk production and vague systemic illness were the most commonly reported clinical signs in affected cows, but neurologic signs and death rapidly developed in affected domestic cats. HPAI virus infection should be considered in dairy cattle when an unexpected and unexplained abrupt drop in feed intake and milk production occurs and for cats when rapid onset of neurologic signs and blindness develop. The recurring nature of global HPAI H5N1 virus outbreaks and detection of spillover events in a broad host range is concerning and suggests increasing virus adaptation in mammals. Surveillance of HPAI viruses in domestic production animals, including cattle, is needed to elucidate influenza virus evolution and ecology and prevent cross-species transmission.

Dr. Burrough is a professor and diagnostic pathologist at the Iowa State University College of Veterinary Medicine and Veterinary Diagnostic Laboratory. His research focuses on infectious diseases of livestock with an emphasis on swine.

Acknowledgment

We thank the faculty and staff at the ISUVDL who contributed to the processing and analysis of clinical samples in this investigation, the veterinarians involved with clinical assessments at affected dairies and various conference calls in the days before diagnostic submissions that ultimately led to the detection of HPAI virus in the cattle, and the US Department of Agriculture National Veterinary Services Laboratory and NAHLN for their roles and assistance in providing their expertise, confirmatory diagnostic support, and communications surrounding the HPAI virus cases impacting lactating dairy cattle.

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Figure 1 . Mammary gland lesions in cattle in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. A, B) Mammary...
Figure 2 . Lesions in cat tissues in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Tissue sections were stained...
Figure 3 . Phylogenetic analysis of hemagglutinin gene sequences in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Colors indicate...
Figure 4 . Phylogenetic analysis of neuraminidase gene sequences in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Colors indicate...
Table 1 . Microscopic lesions observed in cattle in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024
Table 2 . Microscopic lesions observed in cats in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024
Table 3 . PCR results from various specimens in study of highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024

Suggested citation for this article : Burrough ER, Magstadt DR, Petersen B, Timmermans SJ, Gauger PC, Zhang J, et al. Highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Emerg Infect Dis. 2024 Jul [ date cited ]. https://doi.org/10.3201/eid3007.240508

DOI: 10.3201/eid3007.240508

Original Publication Date: April 29, 2024

Table of Contents – Volume 30, Number 7—July 2024

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The Altmetric Attention Score for a research output provides an indicator of the amount of attention that it has received. The score is derived from an automated algorithm, and represents a weighted count of the amount of attention Altmetric picked up for a research output.

The Impulse Particle-In-Cell Method

In this work, we propose the impulse particle-in-cell (ipic) method, a novel extension of the popular affine particle-in-cell (apic) method that makes use of the impulse gauge formulation of the fluid equations. our approach performs a coupled advection-stretching during particle-based advection to better preserve circulation and vortical details..

April 22, 2024 Eurographics 2024

Sergio Sancho (DisneyResearch|Studios/ETH Joint PhD)

Jingwei Tang (DisneyResearch|Studios)

Christopher Batty (University of Waterloo)

Vinicius Azevedo (DisneyResearch|Studios)

An ongoing challenge in fluid animation is the faithful preservation of vortical details, which impacts the visual depiction of flows. We propose the Impulse Particle-In-Cell (IPIC) method, a novel extension of the popular Affine Particle-In-Cell (APIC) method that makes use of the impulse gauge formulation of the fluid equations. Our approach performs a coupled advection-stretching during particle-based advection to better preserve circulation and vortical details. The associated algorithmic changes are simple and straightforward to implement, and our results demonstrate that the proposed method is able to achieve more energetic and visually appealing smoke and liquid flows than APIC.

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Module 1: Introduction: What is Research?
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Research Methods
Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design. When planning your methods, there are two key decisions you will make. First, decide how you will collect data. Your methods depend on what type of data you need to answer your research question:
Research Methods
Quantitative research methods are used to collect and analyze numerical data. This type of research is useful when the objective is to test a hypothesis, determine cause-and-effect relationships, and measure the prevalence of certain phenomena. Quantitative research methods include surveys, experiments, and secondary data analysis.
Research Methods--Quantitative, Qualitative, and More: Overview
About Research Methods. This guide provides an overview of research methods, how to choose and use them, and supports and resources at UC Berkeley. As Patten and Newhart note in the book Understanding Research Methods, "Research methods are the building blocks of the scientific enterprise. They are the "how" for building systematic knowledge.
Research Methodology
Qualitative Research Methodology. This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.
What Is Research Methodology? Definition + Examples
As we mentioned, research methodology refers to the collection of practical decisions regarding what data you'll collect, from who, how you'll collect it and how you'll analyse it. Research design, on the other hand, is more about the overall strategy you'll adopt in your study. For example, whether you'll use an experimental design ...
Research Methods
You can also take a mixed methods approach, where you use both qualitative and quantitative research methods. Primary vs secondary data. Primary data are any original information that you collect for the purposes of answering your research question (e.g. through surveys, observations and experiments). Secondary data are information that has already been collected by other researchers (e.g. in ...
(PDF) Understanding research methods: An overview of the essentials
Abstract. A perennial bestseller since 1997, this updated tenth edition of Understanding Research Methods provides a detailed overview of all the important concepts traditionally covered in a ...
Research Methods Guide: Research Design & Method
Most frequently used methods include: Observation / Participant Observation. Surveys. Interviews. Focus Groups. Experiments. Secondary Data Analysis / Archival Study. Mixed Methods (combination of some of the above) One particular method could be better suited to your research goal than others, because the data you collect from different ...
Research Guides: Advanced Research Methods: What Is Research?
Routledge, 2011) Categorization - form a typology of works, personalities, objects, etc. Description - observe and write up what you consider typical, specific, or accidental. Explanation - answer the question: why? Evaluation - make judgements and compare to a norm, scale, typology, etc. Comparison - list the similarities and differences in ...
What Is a Research Design
A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach. Whether you'll rely on primary research or secondary research. Your sampling methods or criteria for selecting subjects. Your data collection methods.
Understanding Research Methods
There are 4 modules in this course. This MOOC is about demystifying research and research methods. It will outline the fundamentals of doing research, aimed primarily, but not exclusively, at the postgraduate level. It places the student experience at the centre of our endeavours by engaging learners in a range of robust and challenging ...
Research Methods: What are research methods?
What are research methods. Research methods are the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic. There are different types of research methods which use different tools for data collection.
Research
Research design: Research design refers to the overall plan and structure of the study, including the type of study (e.g., observational, experimental), the sampling strategy, and the data collection and analysis methods. Sampling strategy: Sampling strategy refers to the method used to select a representative sample of participants or units ...
What are research methodologies?
A research methodology is different from a research method because research methods are the tools you use to gather your data (Dawson, 2019). You must consider several issues when it comes to selecting the most appropriate methodology for your topic. Issues might include research limitations and ethical dilemmas that might impact the quality of ...
PDF Chapter 1 Introduction to Research Methodology
The research design is a fundamental aspect of research methodology, outlining the overall strategy and structure of the study. It includes decisions regarding the research type (e.g., descriptive, experimental), the selection of variables, and the determination of the study's scope and timeframe. We must carefully consider the design to ...
What is Research? Definition, Types, Methods and Process
Types of Research Methods. Research methods refer to the specific approaches and techniques used to collect and analyze data in a research study. There are various types of research methods, and researchers often choose the most appropriate method based on their research question, the nature of the data they want to collect, and the resources ...
What are research methods?
Research methods are different from research methodologies because they are the ways in which you will collect the data for your research project. The best method for your project largely depends on your topic, the type of data you will need, and the people or items from which you will be collecting data. The following boxes below contain a ...
What is Research
Research is the careful consideration of study regarding a particular concern or research problem using scientific methods. According to the American sociologist Earl Robert Babbie, "research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.".
What is Research Methodology? Definition, Types, and Examples
Definition, Types, and Examples. Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of ...
Difference Between Research Method and Research Methodology
The differences between research method and research methodology can be drawn clearly on the following grounds: The research method is defined as the procedure or technique applied by the researcher to undertake research. On the other hand, research methodology is a system of methods, used scientifically for solving the research problem.
Zooming into qualitative research: online adaptation of the action
The Action-Project Method (A-PM) is a comprehensive qualitative research method guided by Contextual Action Theory, which has been successfully employed to study the goal-directed actions of dyads (e.g. parent-child pairs; couples). In this article, we discuss how we adapted the A-PM to successfully collect rich longitudinal qualitative data ...
What Is Undergraduate Research?
Undergraduate research activities involve the application of theoretical knowledge taught in courses. Students can gain hands-on experience by learning methods and techniques for a better understanding of the subject matter. They are exposed to technologies and get a taste of practical research.
U.S. Surveys
Pew Research Center has deep roots in U.S. public opinion research. Launched initially as a project focused primarily on U.S. policy and politics in the early 1990s, the Center has grown over time to study a wide range of topics vital to explaining America to itself and to the world.Our hallmarks: a rigorous approach to methodological quality, complete transparency as to our methods, and a ...
What Is Qualitative Research?
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research, which involves collecting and ...
Research Approach
Below are some examples of methods that are commonly used in each research approach: Deductive approach methods: Surveys and questionnaires: to collect data from a large sample of participants. Experiments: to manipulate variables and test hypotheses under controlled conditions. Statistical analysis: to test the significance of relationships ...
How Will You Know If Your Market Research Methods Are Outdated?
Think about the massive direct-to-consumer market, which some say will make up 50% of all sales within the next three years. And that's just one example. Social media platforms like Instagram ...
Research on a New Soundscape Evaluation Method Suitable for ...
Existing studies have focused mainly on the environmental quality of scenic spots, such as sufficient oxygen content in the air and a high concentration of negative oxygen ions. The perceptions of soundscape in scenic areas are generally good, but there are few reports on the quantitative evaluation of soundscape quality in scenic areas. In this study, we analysed existing methods for ...
Volume 30, Number 7—July 2024
Research Highly Pathogenic Avian Influenza A(H5N1) Clade 2.3.4.4b Virus Infection in Domestic Dairy Cattle and Cats, United States, 2024 On This Page ... Materials and Methods. Milk samples (cases 2-5) and fresh and formalin-fixed tissues (cases 1, 3-5) from dairy cattle were received at the ISUVDL from Texas on March 21 and from Kansas on ...
The Impulse Particle-In-Cell Method
An ongoing challenge in fluid animation is the faithful preservation of vortical details, which impacts the visual depiction of flows. We propose the Impulse Particle-In-Cell (IPIC) method, a novel extension of the popular Affine Particle-In-Cell (APIC) method that makes use of the impulse gauge formulation of the fluid equations.

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