A Bill Gates-backed tech startup is rolling out ads to its network of 11 million scientists and researchers
ResearchGate, a social network for scientists backed by Bill Gates, has started introducing targeted adverts to its platform in a bid to boost revenues.
Founded in 2008 by Horst Fickenscher, Ijad Madisch, and Sören Hofmayer, ResearchGate is a website that allows scientists to share their work and provide feedback to others in their field.
The company believes that advertising scientific products and services on its platform will assist its network of 11 million scientists and researchers with their work.
Madisch, the CEO of ResearchGate, told Business Insider: "We’re introducing ads because they offer a scalable business model that furthers our mission to connect the world of science and make research open to all.
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"All products we build, including ads, are focused on creating value for scientists and the broader world of science at the same time. Companies who sell their products and services to scientists, as well as conferences and jobs, are part of this world of science. With our scientific advertising solutions, we connect companies with scientists based on scientific discipline, skills and expertise and geographic location. Our ads then connect scientists with the products and services they need every day."
There are currently 1,213 Google employees and 211 Facebook employees registered on the ResearchGate platform.
But academics and corporate researchers sign up to ResearchGate for free. As a result, ResearchGate's path to monetisation was called into question by early investors.
In 2008 and 2009, VCs were asking Madisch how he planned to make money. Speaking to Business Insider in September , Madisch explained: "I said: 'Hey guys, you don’t get it. If this thing is going to be successful, if we change how scientists think — something that is way harder than making money with this network — then the potential is big.'"
At the time, Madisch hinted that he was thinking about introducing a scientific equipment marketplace to the platform. He claimed the market for scientific equipment is worth $30 billion (£24 billion) in the US alone.
ResearchGate also makes money by charging organisations to post job ads onto its platform. Some 3,350 companies and academic institutions, including the likes of Oxford University, have used ResearchGate to hire talent.
"The appeal is that only scientists and researchers can become members of ResearchGate, so recruiters are guaranteed to reach a scientific audience and can find people with very specific skillsets," a spokeswoman told Business Insider.
The size of ResearchGate's initial fundraises was not disclosed but the company raised $35 million (£28 million) in July 2013 in a round that was lead by Microsoft billionaire Bill Gates and venture capital firm Tenaya Capital.
Watch: Bill Gates has a net worth of over $96 billion — here's how he makes and spends his money
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Reach scientists where they do their research and meet your marketing objectives. Generate leads, drive website traffic, and grow brand awareness by engaging a community of scientific ...
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To ensure a valuable experience for researchers and advertisers, we have an approval process for ads. During this process, we check that all ads comply with ResearchGate's advertising guidelines. When creating your ad, you can specify the following content elements: Advertiser name (30 characters max.) Headline (45 characters max.)
ResearchGate Marketing Solutions proprietary data — which analyzed thousands of native advertising campaigns across disciplines in H1 of 2022— reveals that anthropology, education, and history ...
Platform-native creatives. Integrate your ads into the researcher's ResearchGate experience with home feed and side ad placements. Native Ads are designed to look like part of the platform.
We'll match your ads to researchers' profiles, behavioral usage, publication history, skills, and expertise. Then we'll display your ads to relevant candidates while they use ResearchGate to ...
A Bill Gates-backed tech startup is rolling out ads to its network of 11 million scientists and researchers. Sam Shead. Dec 16, 2016, 4:57 AM PST. ResearchGate CEO Ijad Madisch ResearchGate ...
Native Ads for desktop and mobile devices Fluid (dynamic) The fluid or dynamic ad format appears most frequently in the content feed, the right-hand and top side of a page.. This is one of the most commonly used ad sizes on ResearchGate advertising and provides great scalability for your reach, since you enter your data and the ad gets displayed dynamically in the best format.
Examples of the companies we partner with. Agilent Technologies, https://www.agilent.com/ Merck KGaA, https://www.merckgroup.com/ ...
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Abstract. Advertising affects many aspects of our lives and can pr omote different behaviors that if misdirected can cause. harmful outcomes in the life of the affected being. This review examines ...
At ResearchGate, we aim to help scientists and researchers stay connected and increase their productivity. Our promotional emails are designed to help you get the most from your ResearchGate membership. We send our own promotional emails, for example, to keep you updated on the latest new features and services from ResearchGate that can help ...
In the Review order step, you can add a purchase order number by clicking Add purchase order. 11) Click Purchase now. The job ad is now active on ResearchGate. 12) An order confirmation email will be sent to the email address of the ResearchGate account. 1) Go to your recruiting dashboard and click Post a job 2) Choose the scientific discipline ...
ResearchGate is a European commercial social networking site for scientists and researchers [2] to share papers, ask and answer questions, and find collaborators. [3] According to a 2014 study by Nature and a 2016 article in Times Higher Education, it is the largest academic social network in terms of active users, [4] [5] although other ...
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ResearchGate Help Center provides answers to common questions and issues about the platform, its features, and its policies.
ResearchGate | 53,991 followers on LinkedIn. We connect the world of science and make research open to all. | ResearchGate is the professional network for researchers. Over 25 million researchers ...
It has attracted interest because it is a form of advertising that is adept at occupying different physical objects despite attracting criticisms and resistance (see Baker, 2007). McFall (2004: 112) notes outdoor advertising's long-standing 'ingenious use of a diverse, even bizarre' range of devices. Pedestrian crossings, drain covers ...
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To add a publication page to your profile: Click the Add new button at the top right-hand corner of any ResearchGate page. For published work, select Published research and then the publication type. For unpublished work, select the most applicable type of research from the options shown. Follow the steps for the specific type of research you ...
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Download scientific diagram | Geological cross-section in the Borisoglebsk-OktyabrÕskoe area (see location in Fig. 1) simplified from Iosifova et al. (1998). White vertical lines represent wells ...