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Samsung Market Strategy: A Closer Look at Their Marketing Approach

Samsung, one of the world’s leading technology companies, has significantly impacted the global market through its innovative products and effective marketing strategies. This article will look closely at Samsung’s marketing approach, highlighting its core principles, differentiation strategies, emphasis on innovation, global marketing tactics, the influence of customer perception, and future directions for their marketing strategies .

Understanding Samsung’s Market Strategy

Samsung’s success in the market can be attributed to its well-defined market strategy. At the core of their marketing approach is a set of principles that guide their actions and decisions.

Regarding Samsung’s marketing, one of the key principles they adhere to is a commitment to customer-centricity . They prioritize understanding the needs and preferences of their consumers, which enables them to deliver products and experiences that align with customer expectations.

Furthermore, Samsung relies on continuous research and analysis to stay abreast of market trends and consumer behavior. This enables them to anticipate customer needs, identify market opportunities, and tailor their marketing efforts accordingly.

The Core Principles of Samsung’s Marketing

Customer-centricity is not the only principle that drives Samsung’s marketing strategy. Another important principle is their dedication to innovation. Samsung understands that to stay ahead in the market, it needs to constantly push the boundaries of technology and come up with new and exciting products.

To achieve this, Samsung has invested heavily in research and development. They have a team of talented engineers and designers who work tirelessly to develop technologically advanced products with unique features and functionalities. This commitment to innovation has allowed Samsung to differentiate itself from its competitors and maintain a strong position in the market.

Additionally, Samsung places great importance on building strong relationships with its customers. They recognize that customer loyalty is crucial for long-term success and strive to exceed customer expectations at every touchpoint. By consistently delivering high-quality products and prioritizing customer satisfaction, Samsung has earned the trust and loyalty of its customers.

How Samsung Differentiates Itself in the Market

Samsung has differentiated itself from its competitors in a highly competitive market through various factors. Firstly, their commitment to innovation and technological advancement sets them apart. Samsung’s products are known for their cutting-edge features and functionalities, which appeal to tech-savvy consumers who are always looking for the latest and greatest.

Moreover, Samsung has built a strong brand image by effectively communicating its brand values. They position themselves as an innovative and trustworthy company dedicated to enhancing their customers’ lives through technology. This brand image resonates with consumers and helps Samsung stand out in a crowded market.

Furthermore, Samsung understands the importance of marketing communication. They invest in strategic advertising campaigns that showcase their products and tell compelling stories . By creating emotional connections with their audience, Samsung can build brand loyalty and create a lasting impression in consumers’ minds.

In conclusion, Samsung’s market strategy is built on the principles of customer-centricity, innovation, and strong customer relationships. By understanding the needs and preferences of its consumers, consistently delivering innovative products, and building a strong brand image, Samsung has successfully differentiated itself in the market and maintained its position as a leader in the technology industry.

The Role of Innovation in Samsung’s Marketing Approach

Innovation plays a pivotal role in Samsung’s marketing approach, driving its success and growth in the market. But what exactly does innovation mean for Samsung? It goes beyond just coming up with new ideas or creating flashy products. Samsung’s commitment to technological advancements sets it apart from its competitors. They continuously invest in research and development to push the boundaries of innovation, resulting in cutting-edge products that meet the evolving needs of consumers.

Imagine a team of brilliant engineers and designers working tirelessly in state-of-the-art labs, brainstorming and experimenting with new concepts. This relentless pursuit of innovation is what fuels Samsung’s marketing strategy.

Samsung’s Emphasis on Technological Advancements

By constantly introducing new technologies and improving existing ones, Samsung maintains a competitive edge and establishes itself as a leader in the industry. Take, for example, their smartphones. Samsung was one of the first companies to introduce curved displays, revolutionizing the way customers interact with the devices. This breakthrough innovation not only enhanced the user experience but also set a new standard for smartphone design.

But it doesn’t stop there. Samsung’s commitment to innovation extends to other product categories as well. From televisions with stunning 8K resolution to home appliances with smart features, they continuously push the boundaries of what is possible.

Moreover, Samsung’s dedication to technological advancements goes beyond just hardware. They invest heavily in software development, ensuring that their devices are not only powerful but also intuitive and user-friendly. This holistic approach to innovation sets them apart from their competitors.

The Impact of Innovation on Samsung’s Brand Image

Samsung’s focus on innovation has profoundly impacted its brand image. It has solidified its reputation as a provider of innovative solutions and positioned itself as a brand that consumers can rely on for groundbreaking products.

Think about it. When you hear the name Samsung, what comes to mind? Most likely, it’s their innovative products like the Galaxy smartphones or the QLED televisions. This positive brand image attracts new customers and fosters brand loyalty among existing customers, who associate Samsung with innovation and quality.

But it’s not just about the products themselves. Samsung’s commitment to innovation also extends to its marketing campaigns. They leverage cutting-edge technologies and creative storytelling to engage and captivate their audience. From immersive virtual reality experiences to interactive advertisements, Samsung knows how to make a lasting impression.

In conclusion, innovation is at the core of Samsung’s marketing approach. It drives their success, sets them apart from their competitors, and solidifies their brand image as a provider of innovative solutions. As technology continues to evolve, customers can expect Samsung to remain at the forefront, constantly pushing the boundaries of what is possible.

Samsung’s Global Marketing Tactics

As a global company, Samsung understands the importance of adapting its marketing strategies to suit different regions and markets. When it comes to global marketing, Samsung takes a meticulous approach. They recognize that consumer preferences and behaviors vary across different regions. To effectively reach their target audiences, they tailor their marketing strategies to suit each market’s cultural nuances and preferences.

For instance, in Asian markets where family values are highly regarded, Samsung focuses on emphasizing the importance of technology in bringing families together. In contrast, in Western markets where individualism is more prevalent, they highlight their products’ personal benefits and cutting-edge features.

This careful adaptation of marketing strategies allows Samsung to create localized campaigns that resonate with consumers, enabling them to establish a strong presence in diverse global markets.

Adapting Marketing Strategies to Different Regions

Samsung’s commitment to adapting its marketing strategies to different regions goes beyond superficial changes. They invest significant time and resources in understanding each market’s unique needs and preferences.

Through extensive market research, Samsung identifies key consumer trends, local competitors, and cultural nuances that shape consumer behavior. Armed with this knowledge, they develop marketing campaigns that capture the attention of their target audience and create an emotional connection with them.

For example, in countries with a strong emphasis on environmental sustainability, Samsung incorporates eco-friendly messaging into their marketing materials. This not only aligns with the values of the local consumers but also positions Samsung as a responsible and socially conscious brand.

Samsung’s Approach to Global Branding

While Samsung adapts its marketing strategies to local markets, it also maintains a consistent global brand identity. They understand the power of a strong and recognizable brand and have successfully established one through their global branding efforts.

At the core of Samsung’s global branding strategy is consistently communicating its core brand values. Whether it’s in their advertisements, packaging, or online presence, Samsung ensures that their brand values of innovation, quality, and reliability shine through.

Moreover, Samsung maintains a unified brand image across markets. This means that regardless of the market in which their products are sold, consumers can instantly recognize and trust the Samsung brand. This consistency helps Samsung build brand loyalty and fosters a sense of familiarity and trust among its global customer base.

In conclusion, Samsung’s global marketing tactics are a testament to their understanding of consumers’ diverse needs and preferences worldwide. By adapting their strategies to suit different regions and maintaining a consistent global brand identity, Samsung has been able to establish a strong presence in the global market and capture the hearts of consumers around the world.

The Influence of Customer Perception on Samsung’s Marketing

Customer perception plays a crucial role in shaping Samsung’s marketing strategies. The company goes to great lengths to build and maintain a positive perception among its customers.

How Samsung Builds and Maintains Customer Trust

Samsung understands that trust is the foundation of a strong customer relationship. They have put in place various measures to build trust, such as ensuring product quality and reliability, providing excellent customer service, and promptly addressing customer concerns.

By consistently delivering on their promises and actively engaging with their customers, Samsung has successfully fostered trust and loyalty, which translates into long-term customer relationships.

The Role of Customer Feedback in Shaping Samsung’s Marketing Strategies

Samsung recognizes the value of customer feedback in shaping its marketing strategies. They actively seek customer feedback through various channels, including surveys, social media platforms, and customer service interactions.

By listening to their customers’ opinions and incorporating their input into their marketing efforts, Samsung ensures that their strategies align with customer needs and preferences, increasing customer satisfaction and loyalty.

Future Directions for Samsung’s Marketing Approach

Looking ahead, Samsung’s marketing approach is expected to continue evolving to keep up with emerging trends and changing consumer behaviors.

Emerging Marketing Trends and Samsung’s Adaptation

Samsung closely monitors emerging marketing trends and adapts its strategies accordingly. As technology and consumer preferences evolve, Samsung aims to stay at the forefront by embracing new approaches, such as digital marketing, social media engagement, and personalized experiences.

By staying proactive and agile in their marketing approach, Samsung can continue to reach and connect with their target audience effectively.

Predictions for Samsung’s Future Marketing Strategies

As Samsung continues to expand its product portfolio and explore new markets, it is expected that it will further leverage its brand equity and innovative capabilities in its marketing strategies.

Additionally, Samsung’s commitment to sustainability and corporate social responsibility is likely to influence its marketing approach, as it seeks to align its brand with values that resonate with environmentally conscious consumers.

In conclusion, Samsung’s market strategy exemplifies the company’s commitment to delivering innovative products and exceptional customer experiences. Through its focus on customer-centricity, differentiated offerings, emphasis on innovation, global marketing tactics, and responsiveness to customer perception, Samsung has built a strong brand that is synonymous with trust and excellence. As they navigate the ever-changing technology industry landscape, Samsung’s future marketing strategies will undoubtedly continue to shape the company’s success and position them as a leader in the market. Schedule a FREE Business Growth Strategy Session with one of our Chief Senior Marketing Officers today to improve your marketing strategy. 

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Samsung’s marketing makes the commonplace feel transformative

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By Chris Sutcliffe, Senior reporter

February 22, 2022 | 8 min read

Listen to article 4 min

Samsung has been a regular feature in Interbrands ’s Global Brands report, this year being named one of the top 10 fastest-growing brands. As a new generation of consumer enters the market, raised with access to amazing tech, how is Samsung changing the way it markets products that are now ubiquitous? The Drum catches up with its top UK marketer for the latest Deep Dive into the marketing secrets of fast-growth brands.

Samsung’s omnichannel marketing approach goes beyond a single product launch

The latest Samsung Unpacked – its biannual showcase of technology – saw it extend into the metaverse with a virtual Valentine’s Day event. While the event itself was a mixed bag due to technical issues with the Decentraland platform, it spoke to Samsung’s commitment to getting in on the ground floor of new marketing opportunities. It builds upon the work it has already done around custom esports partnerships and radical new CTV opportunities in demonstrating that the brand itself is not content to simply rest on its reputational laurels.

During Unpacked, that ethos was also on display through its Tiger in the City out-of-home (OOH) campaign (pictured above), which was deployed on curved screens in cities including New York, Seoul and London. It featured a tiger appearing to burst through the bounds of the screens, and was designed to allow the public to “feel Samsung’s vision up close at street level.”

It was a tone-setting advertisement, one that shied away from displaying flat technical specs to instead demonstrate Samsung’s philosophy. Annika Bizon is Samsung’s marketing and omni channel director for Samsung UK and Ireland. She explains that it was in service of brand growth through demonstrating “the art of the possible.”

“The one-size-fits-all way of marketing of the past has gone. Now it ’s about segmenting your audience, understanding what they’re using their phone for, and how they want to communicate,” she says.

“It ’s incredibly important that we understand all of the different touchpoints that people transact with. We know that the average consumer has 12 to 15 different touchpoints before they make a purchase decision – at minimum.”

To that end she says that Samsung has recognized the drive among audiences – particularly younger ones – for powerful cameras that allow them to share their experiences in an optimum way. The Tiger in the City execution was designed in part to communicate how well the cameras in its Galaxy S22 series perform in the dark. It is an iteration on existing tech, yes – but in a way that speaks to how users now interact with one another.

Multiplicity of marketing channels

David Norris, European head of creative strategy at Snap Inc, has previously told The Drum that “culture now breaks in the camera.” It is a recognition of that generational shift that both software and hardware manufacturers are dealing with. The most successful, like Samsung, are using the change in how people use preexisting tech as the hook around which they can base their marketing.

Bizon says that the key message Samsung wishes to impart is that its products are inherently personal, and that its marketing strategy reflects that: “We have to start the consumer journey with the consumer versus with the product. That ’s the difference, [it] is actually putting the consumer right at the center of that conversation.

“We ’ve got to have meticulous touchpoint planning so that we delight customers in as personalized and authentic a way as possible through that digital journey. The role social plays in this – as we’ve just spoken to – is incredibly important. That sits alongside personalizing journeys, because it’s just important that people feel you’re talking to them, you’re not just talking to everybody.”

She says that the legacy companies that struggle to break out of their legacy status have a limiting focus on one or two channels. That both limits their ability to demonstrate any new features of their products and – more importantly – locks them out of creating those multiple touchpoints that lead to a sale.

That extends to the rapidly accelerating opportunities around web3 and the metaverse. Bizon says: “I think every single marketing organization is looking at the metaverse and trying to understand, ‘what does that mean to us? What does that look like in the future?’ And we ’ve got various plans around that.

“Everything we ’ve done in the past is the past. Looking forward, any marketeer [needs to be] looking at their mix because the consumer is changing all the time.”

Beyond the one-off campaign

That ethos also extends to partnerships. Earlier this year the Samsung Galaxy brand partnered with marketplace and reseller Depop – both because it gives Samsung access to Depop’s predominantly gen Z audience, and also because it allows it to demonstrate its technological capability.

The statement from Depop around the partnership intimated that sellers would see more success if they used Samsung’s camera tech: “The Galaxy S21 Ultra makes your outfits shine with pro-grade video; the Galaxy Z Fold2 gives you flexibility to up your side hustle; the Galaxy Z Flip helps you take hands-free photos and videos.”

Samsung has also made overtures to gaming audiences, recognizing both the rapid rise of mobile gaming and the lucrative nature of that marketplace. It has previously launched campaigns solely to show off the processing power of its mobile devices, and has a dedicated strategy for reaching the legions of esports audiences emerging globally.

Those strategies are powered in part by the data Samsung has on its audiences, helped by the ubiquity of its products such as connected TVs (CTVs). These devices – in addition to its other hardware – allows it access to extremely granular data about user habits and changing trends. It is the happy consequence of Samsung’s hardware focus, one that allows it to speak to advertisers with more authority and also to adapt its own strategies.

Samsung is not short of competitors. It is deeply embedded in a consumer market that is saturated with products, with each new launch attempting to eke out an advantage by marketing a small step forward in technology. Samsung’s winning marketing strategy, then, is to create enough touchpoints with consumers that all those small changes add up to something that feels transformational, personal and empowering.

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Smartphones - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

• February 2024
• Region: Global
• Mordor Intelligence
• ID: 4856120
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Key Highlights

• The smartphone industry has been steadily developing and growing in market size and models. Globally, 40% of the world's population owned a smartphone by 2021. According to Ericsson, the number of smartphone subscriptions worldwide surpasses six billion and is expected to grow by several hundred million in the next few years. China, India, and United States are the countries with the highest number of smartphone users.
• The Consumer Technology Sales and Forecast study conducted by the Consumer Technology Association (CTA) also looked at new technology trends, projecting that 5G cellphones would generate USD 61.37 billion in revenue, up by 15% from USD 53.38 billion in 2021. Meanwhile, 5G smartphones are expected to account for 62% of all smartphone units in 2021, rising to 72% in 2022.
• The key players in the market are involved in strategic partnerships to improve their service offerings and remain competitive. In October 2022, Samsung Electronics announced an expanded agreement with Google to advance smart home interoperability. Users of Samsung Galaxy phones and tablets will be able to quickly add Matter-compatible products to both the SmartThings and Google Home ecosystems in the coming months.
• Consumer interest in 5G devices is growing. Thus, chipmakers are pushing manufacturers to include 5G chips in their new smartphone lineup.
• Key vendors in the market are also focusing on network development and expansion. For instance, in May 2022, Super TimeFreq Folding, a new innovative 5G-Advanced technology, was launched during a joint press conference by China Telecom and Huawei. The technology underpinning this further improvement, as well as the specifics of its lab testing, were discussed during keynote addresses delivered by China Telecom's Deputy General Manager Liu Guiqing and 5G Construction Working Group's General Manager Zhang Xin, as well as Huawei's Carrier BG's President Ryan Ding and Wireless Solution's Vice President Gan Bin.
• The COVID-19 pandemic severely disrupted the smartphone market's balance between supply and demand. Since China is the global manufacturing center for most of these devices and components, and with the nationwide lockdown, the smartphone manufacturing sector has been adversely hit by delayed shipments and weakened development of next-generation products. The country also witnessed being choked off by suppliers, workers, and logistics networks. Moreover, consumer demand for smartphones, especially in the premium segment, declined due to customers' tendency to cut down on luxury spending and focus on essentials due to the pandemic.
• Smartphones are currently experiencing rapid growth as a result of a variety of factors such as lower product costs, improved handset design and functionality, the expansion of global mobile email and browsing services, the emergence of 4G and 5G network technologies, rising competition among mobile carriers, and the standardization and upgrading of operating systems.
• Smartphones played an incredibly important role amid the widespread corona pandemic, and this continued even after the pandemic was over, as almost all government services, health, education, financial services, and so on went online, with smartphones serving as a more accessible and more affordable gateway to access these services.

Smartphone Market Trends

Android operating system is expected to grow significantly.

• According to a StatCounter report released on January 2022, Android remained the world's most popular mobile operating system, with a market share of close to 70%, while iOS accounted for roughly 25% of the market.
• Furthermore, many application developers prefer Android OS to develop gaming/entertainment applications, social media applications, mobile utility applications, and lifestyle applications, as it requires the developers to know languages such as C++, Kotlin, and Java, among others. Moreover, Google also offers various development tools, such as Android Jetpack, Firebase, and AndroidSDK, to assist developers in building a user-intuitive interface.
• Additionally, the platform allows users to download applications free of cost. However, the applications are designed to offer in-app purchases and in-app course subscriptions that have generated more revenue in Google Play Stores than in Apple Stores. For instance, according to Airnow PLC, the revenue generated by coin master in April 2021 was approximately USD 61.02 million through Google Play Stores. This was followed by the GarenaFree Fire- World series and PUBG Mobile-Karakin, which generated a revenue of USD 38.56 million and 37.76 million in April 2021.
• The increasing demand for high-speed data connectivity for integrated IoT (Internet of Things) applications, such as energy management and smart home products, is anticipated to propel the adoption of 5G smartphones.
• In February 2022, OPPO unveiled its Find X5 Series with 5G support, which raises the bar for smartphone imaging and luxurious design. Find X5 Series brims with industry-leading features and offers a futuristic style that achieves clean, modern sophistication and significant imaging experiences. These include a dedicated image neural processing unit, which addresses the most challenging barrier of smartphone video capture of nighttime recording.

Asia-Pacific is Expected to Hold a Significant Market Share

• The Asia-Pacific region is one of the significant markets for smartphones, primarily owing to the highly developing telecom sector and large customer base. Furthermore, the region is increasingly investing in the mobile network. Countries such as India, Japan, Australia, Singapore, and South Korea, are increasingly investing in developing the domestic telecom market, which is also expected to drive the market in the region.
• The demand for smartphones at the entry-level price points is expected to be driven by the increasing demand from the developing countries in the region, such as India and Indonesia, where smartphones are increasingly penetrating into the rural areas as local governments are pushing for digital and mobile economy. For instance, the Digital India program is a flagship program of the Government of India primarily aimed at transforming the country into a digitally empowered society.
• Moreover, India had also launched the PLI Scheme, which offered a 6-4% incentive for five years on incremental sales of manufactured handsets over 2019-2020. High-end multinational cell phone makers, or those producing handsets worth over USD 200, had to sell goods worth USD 4.9 million in the last financial year claim the incentives. Such initiatives by the government are expected to boost the smartphone market in the country.
• The key vendors in the smartphone market are focusing on improving their product offerings and introducing new products across this region. For instance, in September 2022, Apple announced the release of the iPhone 14 Pro and iPhone 14 Pro Max. It featured the Always-On display, the first-ever 48 MP camera on an iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island.
• The rise in the urban population, increased consumer awareness regarding mobile device usage, the surging integration of AR technology, and expanding over-the-top (OTT) platform subscriptions are expected to drive the market's expansion in the coming years.
• In mainland China, rising smartphone adoption and the availability of 4G have resulted in a surge in mobile internet usage that supports the country's movement up the digital-society value chain. More than 990 million people use mobile internet services, which is expected to increase by 200 million by 2025.

Smartphone Industry Overview

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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

• Samsung Electronics Co. Ltd
• Huawei Technologies Co. Ltd
• Xiaomi Corporation
• BBK Electronics Corporation (Vivo, Realme, Oppo, and OnePlus)
• Lenovo Group Limited
• HTC Corporation
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• Smartphones And Mobile Devices

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Research & development expenditure at Samsung Electronics 2009-2023

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2009 to 2023

* The sums in U.S. dollars were calculated using the exchange rate from 31 December, 2019. 1 KRW - 0.00087 USD 31 December, 2020. 1 KRW = 0.00092111 USD 31 December, 2021. 1 KRW = 0.00084116 USD 31 December, 2022. 1 KRW = 0.00079245 USD 31 December, 2023. 1 KRW = 0.0007497708 USE

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Financial overview

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Segment: Smartphones & tablets

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Segment: Displays & TVs

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Segment: Semiconductors

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Competitors: Consumer electronics

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• Paraguay: monitors & projectors import value 2016-2018
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• Barbados: monitors & projectors import value 2014-2018

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Samsung Electronics Co Ltd. - Strategy, SWOT and Corporate Finance Report

• Table of Contents
• Description
• Related Reports
• Detailed information on Samsung Electronics Co Ltd. required for business and competitor intelligence needs
• A study of the major internal and external factors affecting Samsung Electronics Co Ltd. in the form of a SWOT analysis
• An in-depth view of the business model of Samsung Electronics Co Ltd. including a breakdown and examination of key business segments
• Intelligence on Samsung Electronics Co Ltd.'s mergers and acquisitions (MandA), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors
• News about Samsung Electronics Co Ltd., such as business expansion, restructuring, and contract wins
• Large number of easy-to-grasp charts and graphs that present important data and key trends
• Gain understanding of Samsung Electronics Co Ltd. and the factors that influence its strategies.
• Track strategic initiatives of the company and latest corporate news and actions.
• Assess Samsung Electronics Co Ltd. as a prospective partner, vendor or supplier.
• Support sales activities by understanding your customers' businesses better.
• Stay up to date on Samsung Electronics Co Ltd.'s business structure, strategy and prospects.

Company Snapshot Samsung Electronics Co Ltd.: Company Overview Samsung Electronics Co Ltd.: Overview and Key Facts Samsung Electronics Co Ltd.: Overview Samsung Electronics Co Ltd.: Key Facts Samsung Electronics Co Ltd.: Key Employees Samsung Electronics Co Ltd.: Key Employee Biographies Samsung Electronics Co Ltd.: Major Products and Services Samsung Electronics Co Ltd.: Company History Samsung Electronics Co Ltd.: Management Statement Samsung Electronics Co Ltd.: Locations and Subsidiaries Samsung Electronics Co Ltd.: Key Competitors Samsung Electronics Co Ltd.: Company Analysis Samsung Electronics Co Ltd.: Business Description Samsung Electronics Co Ltd.: SWOT Analysis Samsung Electronics Co Ltd.: SWOT Overview Samsung Electronics Co Ltd.: Strengths Samsung Electronics Co Ltd.: Weaknesses Samsung Electronics Co Ltd.: Opportunities Samsung Electronics Co Ltd.: Threats Samsung Electronics Co Ltd.: Corporate Financial Deals Activity Samsung Electronics Co Ltd.: Financial Deals Overview Samsung Electronics Co Ltd.: Targets and Partners Samsung Electronics Co Ltd.: Top Deals 2018 - 2022YTD* Samsung Electronics Co Ltd.: Advisors Samsung Electronics Co Ltd.: Top Legal Advisors Samsung Electronics Co Ltd.: Top Financial Advisors Samsung Electronics Co Ltd.: Mergers and Acquisitions Samsung Electronics Co Ltd.: Corporate Venturing Samsung Electronics Co Ltd.: Capital Raising Samsung Electronics Co Ltd.: Partnership Samsung Electronics Co Ltd.: Divestments Samsung Electronics Co Ltd.: Recent Developments Samsung Electronics Co Ltd.: News and Events Summary Samsung Electronics Co Ltd.: Business Expansion Samsung Electronics Co Ltd.: Contracts Samsung Electronics Co Ltd.: Corporate Governance Samsung Electronics Co Ltd.: Financial Deals Samsung Electronics Co Ltd.: Research & Development Samsung Electronics Co Ltd.: Strategy and Operations Appendix Contact Us Methodology About MarketLine List of Tables Table 1: Samsung Electronics Co Ltd.: Key Facts Table 2: Samsung Electronics Co Ltd.: Key Employees Table 3: Samsung Electronics Co Ltd.: Company History Table 4: Samsung Electronics Co Ltd.: Locations and Subsidiaries Table 5: Samsung Electronics Co Ltd.: Key Competitors Table 6: Samsung Electronics Co Ltd.: Deal Activity by Deal Type - Volume (TTM*) Table 7: Samsung Electronics Co Ltd.: Deal Activity by Deal Type - Volume (2018 - YTD*2022) Table 8: Samsung Electronics Co Ltd.: M&A Average Deal Size - Value (US$m) Table 9: Samsung Electronics Co Ltd.: Targets and Partners Table 10: Samsung Electronics Co Ltd.: Top Deals 2018 - 2022YTD* Table 11: Samsung Electronics Co Ltd.: Legal Advisor Ranking by Value (US$m) Table 12: Samsung Electronics Co Ltd.: Financial Advisor Ranking by Value (US$m) Table 13: Samsung Electronics Co Ltd.: M&A Volume and Value Trend (2018 - YTD*2022) Table 14: Samsung Electronics Co Ltd.: M&A Activity by Geography (2018 - YTD*2022) Table 15: Samsung Electronics Co Ltd.: Corporate Venturing Volume and Value Trend (2018 - YTD*2022) Table 16: Samsung Electronics Co Ltd.: Corporate Venturing by Geography (2018 - YTD*2022) Table 17: Samsung Electronics Co Ltd.: Capital Raising Volume and Value Trend (2018 - YTD*2022) Table 18: Samsung Electronics Co Ltd.: Capital Raising by Deal Type (2018 - YTD*2022) Table 19: Samsung Electronics Co Ltd.: Partnership Volume and Value Trend (2018 - YTD*2022) Table 20: Samsung Electronics Co Ltd.: Partnership Trend by Deal Type (2018 - YTD*2022) Table 21: Samsung Electronics Co Ltd.: Divestments Volume and Value Trend (2018 - YTD*2022) Table 22: Samsung Electronics Co Ltd.: News and Events Summary Table 23: Samsung Electronics Co Ltd.: Business Expansion Table 24: Samsung Electronics Co Ltd.: Contracts Table 25: Samsung Electronics Co Ltd.: Corporate Governance Table 26: Samsung Electronics Co Ltd.: Financial Deals Table 27: Samsung Electronics Co Ltd.: Research & Development Table 28: Samsung Electronics Co Ltd.: Strategy and Operations List of Figures Figure 1: Samsung Electronics Co Ltd.: Deal Activity by Deal Type - Volume (TTM*) Figure 2: Samsung Electronics Co Ltd.: Deal Activity by Deal Type - Volume (2018 - YTD*2022) Figure 3: Samsung Electronics Co Ltd.: M&A Average Deal Size - Value (US$m) Figure 4: Samsung Electronics Co Ltd.: M&A Volume and Value Trend (2018 - YTD*2022) Figure 5: Samsung Electronics Co Ltd.: M&A Activity by Geography (2018 - YTD*2022) Figure 6: Samsung Electronics Co Ltd.: Corporate Venturing Volume and Value Trend (2018 - YTD*2022) Figure 7: Samsung Electronics Co Ltd.: Corporate Venturing by Geography (2018 - YTD*2022) Figure 8: Samsung Electronics Co Ltd.: Capital Raising Volume and Value Trend (2018 - YTD*2022) Figure 9: Samsung Electronics Co Ltd.: Capital Raising by Deal Type (2018 - YTD*2022) Figure 10: Samsung Electronics Co Ltd.: Partnership Volume and Value Trend (2018 - YTD*2022) Figure 11: Samsung Electronics Co Ltd.: Partnership Trend by Deal Type (2018 - YTD*2022) Figure 12: Samsung Electronics Co Ltd.: Divestments Volume and Value Trend (2018 - YTD*2022)

Samsung Card Co Ltd - Strategy, SWOT and Corporate Finance Report

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• Current: Worldwide Smartphone Market Up 7.8% in the First Quarter of 2024 as Samsung Moves Back into the Top Position, According to IDC Tracker

Publication date: 15 Apr 2024

Worldwide Smartphone Market Up 7.8% in the First Quarter of 2024 as Samsung Moves Back into the Top Position, According to IDC Tracker

• Nabila Popal  Email:  [email protected]  Phone number:  +1 571-373-1816
• Bryan Ma  Email:  [email protected]  Phone number:  +65 6829 7733
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• Xiaomi Inc.
• Shenzhen Transsion Holdings Co. Ltd.

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Samsung snatches top spot from Apple in global smartphone market

Published on April 15, 2024

• Samsung is once again leading the global smartphone market with the highest shipment numbers in the first quarter of 2024.
• Apple witnessed a 10% drop in shipments during this period and lost the top spot it gained back in December.
• Xiaomi is showing encouraging growth and came in third despite its absence from the US market.

Samsung is once again back on top of the global smartphone market after losing the spot to Apple in the December quarter. According to fresh IDC data for the first quarter of 2024, Apple witnessed a 10% drop in shipments due to competition heating up in the Android space . The Cupertino-based company shipped 50.1 million iPhones, down from the 55.4 million units it shipped in the same period last year.

Samsung came in first this past quarter with a 20.8% market share, followed closely by Apple with a 17.3% share. Chinese phone maker Xiaomi bagged the third spot with a 14.1% share, while Transsion (TECNO, itel, Infinix) came in fourth, and OPPO came in fifth. Overall, the global smartphone market is seeing positive gains after a turbulent few years following the pandemic. Smartphone shipments increased 7.8% year-over-year to 289.4 million units in the first quarter of 2024.

IDC predicts that while Samsung and Apple will maintain their stronghold on the market, the growing presence of Chinese phone makers will likely push the duo to expand and diversify their portfolio.

Which is your favorite smartphone brand?

“There is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world. Xiaomi is coming back strong from the large declines experienced over the past two years, and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets. In contrast, while the Top 2 players both saw negative growth in the first quarter, it seems Samsung is in a stronger position overall than they were in recent quarters,” said Nabila Popal, research director with IDC’s Worldwide Tracker team.

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MARKET RESEARCH ON SAMSUNG MOBILE PHONE

Marketing is actually a process, through which we can plan and execute the concepts of a company, and it also deals with the promotion and distribution of ideas, goods and services for satisfying the individuals need and achieving organization’s objectives. The first part of my research is about the Literature review of marketing mix. The only (P) from which the concept of marketing mix is originating is (price) of microeconomic. The other P’s was introduced in the marketing mix for the purpose of facing highly competitively marketing situation. After understanding the Mission, Vision, strategies and goals of Samsung, the next step of this research is to look at the situational analysis and financial analysis of Samsung. Furthermore, this research paper will also present the marketing mix of Samsung mobile phone in their re-launch stage, in order to have a complete understanding on how Samsung should differentiate their mobile phones by using 4P’s of marketing mix on order to gain the competitive advantage The objective of this paper is to create a marketing plan based on the business strategy that can be used as a basis when re-launching Samsung mobile brands in the market. The goal is to increase brand awareness and visibility of Abacus among potential customers. The study method used in this research is customer survey. Results should help to boost the sales by setting short and long-term goals for the Samsung. A questionnaire was designed online, since the research was a study of consumer perceptions about marketing strategy used by Samsung on its mobile phones. Online data collection methods were preferred. The link of the questionnaire has been sent online to 86 people out of which 53 people responded to questionnaires. Most of the respondents seem satisfied with the product (Samsung mobile phone) as a whole but a significant percentage of respondents seem unsatisfied with the Samsung mobile phones. Product attributes, Price, place, promotions, time saving and convenience were identified as most important factors which affect the buying behavior of the consumers.

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Market Segmentation refers to dividing a broad target market into subsets of consumers businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing the marketing strategies to target them. Samsung is among the top players when it comes to the mobile phones. It offers a wide range of products for all sections of the society. Its focus is on the middle class section of the society has given them a stronger footing in the Indian market which is also a reason for its high sales. According to the researcher after seeing the result it was founded that Samsung is highly focused on the middle section of the society and the consumer itself want the mobile phones should be at cheaper rates which suits to their pocket. In this research the researcher has collected the data from the students and the research is based on the opinion of the students. I. INTRODUCTION Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. In today's scenario wide range of mobile phones are available in the market. Despite increasing competition, Samsung has managed to maintain its position as the number one Smartphone manufacture in India, according to counterpoint research. The brand Samsung trends to be the best selling company when it comes to the mobile phones. They offer a wide range of products for all section of the society. Their focus on the middle class section has given them a stronger footing in the Indian market which is also a reason for their high sales. The methodology adopted is empirical and doctrinal. The problem is analyzed in the light of social issues; the method of research is inverse deductive with an exploratory or formulate design. The data is collected on the basis of practice research by the way of questionnaire. The objective of market segmentation are to reduce the risk in deciding where, when, how and to whom a product service or brand will be marketed. You can use market segmentation to increase the efficiency and effectiveness of your marketing initiatives by identifying strategic marketing goals and breaking down mass markets into groups of consumers that have clearly expressed common needs. This type of strategic approach lets you leverage your marketing efforts to achieve improved performance while reducing promotional costs aimed at people who are not interested in your products. The research aims at analyzing the segmentation of markets for Samsung mobiles phone and also analyzing the proper market segmentation for the same. The brand Samsung trends to be the best selling company when it comes to the mobile phones. They offer a wide range of products for all section of the society. Their focus on the middle class section has given them a stronger footing in the Indian market which is also a reason for their high sales. The scope of this research is undertaken with a view to analyze the volume of sales of Samsung mobile phones in context of Indian market. The methodology adopted is empirical and doctrinal. The problem is analyzed in the light of social issues; the method of research is inverse deductive with an exploratory or Formulative design. The data is collected on the basis of Samsung mobile phone customer by the way of question.

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Samsung Marketing Strategy: a brief overview

Samsung’s has the largest marketing budget in the competition and this fact partially explains the leadership position of the business in terms of market share. Samsung spent a total of USD10.2 billion (11.5 trillion won) on marketing in 2016 alone. This included USD3.9 billion (4.4 trillion won) toward advertisements, a 15% increase from 2015 [1] . Samsung marketing strategy integrates various forms of advertising, events and experiences, public relations, direct marketing and personal selling as discussed further below in more details. The multinational electronics company has 53 global sales bases worldwide.

Samsung marketing strategy is based on the following principles:

• Samsung 7ps of marketing places greater emphasis on product element of the marketing mix, compared to other elements such as process, people and physical evidence. Specifically, with 34 R&D centres worldwide and 53 global production bases, the multinational electronics company attempts to ensure the continuous pipeline of new products with innovative features and capabilities.
• Samsung segmentation targeting and positioning strategy integrates multi-segment, imitative and anticipatory positioning techniques.
• Samsung marketing communications strategy, as it is illustrated in figure below, comprises two steps and each step involves a set of separate activities. It has to be noted that legal review as an important element of marketing communication process is present in both steps – production and execution. This is because neglecting legal implications associated with the development and delivery of marketing communication messages can cause considerable damage to the brand image with severe financial implications.

Samsung Electronics marketing communication process [2

Samsung Group Report contains a full analysis of Samsung marketing strategy. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung. Moreover, the report contains analyses of Samsung leadership, organizational structure and organizational culture. The report also comprises discussions of Samsung business strategy and addresses issues of corporate social responsibility.

[1] Samsung’s, LG’s marketing costs rise in 2016 amid heightened competition (2017) Yonhap News Agency, Available at: http://english.yonhapnews.co.kr/news/2017/04/05/0200000000AEN20170405001800320.html?input=rss

[2] Sustainability Report (2015) Samsung Electronics

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Samsung + Qualtrics

How samsung is revolutionising market research, samsung achieved.

studies performed per year, double the amount pre-Qualtrics

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From 8K televisions to 5G-enabled smartphones, Samsung is at the very forefront of consumer electronics. And it’s the company’s in-house research team driving that spirit of innovation across the French business. Created in 2010, the team conducts research on Samsung’s entire offering, and carries out every kind of study - from product concept tests and brand studies, to consumer research and post-event feedback. With Qualtrics at the heart of its research program, the team has become the engine room for faster and faster innovation, and has been shaking up traditional ways of doing research.

How Samsung is generating breakthrough insights

Optimising the experience at every customer touchpoint Samsung uses the Qualtrics XM Platform to collect, analyse and act on insights gathered at every customer touchpoint. From ad research and post-event feedback, to concept testing and product feedback – the results are shared across the business through Qualtrics, often in under 48 hours, allowing teams to act quickly.

Keeping up with changing customer expectations Innovation is an essential part of Samsung’s culture and it’s how it remains at the top of its game. That’s why the research team spends 40% of its time focused on testing new concepts and services. And thanks to Qualtrics’ integrations with other software, the team is able to pull in data from a variety of sources, like VR tests of new store layouts and social media.

Breaking down silos across the business Samsung selected Qualtrics in order to standardise all of its research and for the ability to integrate with its CRM. Since then, the research and CRM teams have worked closely together on requests from their joint stakeholders: comms, events, product, plus the head office in Korea. Such close collaboration means the customer base isn’t fatigued by too many studies.

Why Qualtrics

Ease of use The research team at Samsung can get studies up and running quickly. It only needs an hour to set up and launch a survey.

Platform standardisation All data is collected, analysed, and acted on within the XM Platform. Plus, it’s integrated into Samsung’s CRM.

Real-time insights On mobile or desktop, it’s easy to follow the progress of field surveys, or live CSAT of participants during an event.

With Qualtrics, we’ve made a huge leap in agility, while retaining control of the study process. The solution has changed the way we understand our business. It also allowed us to gain legitimacy internally, in the way of addressing issues, keeping to deadlines, and reducing costs. It’s a real game changer.

Emmanuel Malard

Consumer and Market Insight Manager, Samsung Electronics France

At Samsung, we make the most of studies. We test and validate everything. Qualtrics offers us a one-stop shop to centralise all data and questionnaires and allows us to standardise the entire study process. With 150 studies per year, this is precious

Samsung Electronics is a South Korean multinational electronics company, rated as the world’s 6th largest brand in Interbrand’s 2019 Best Global Brands ranking. Its French BtoC business is divided into three divisions: telephony, television and audio, and domestic appliances.

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Infographic: Q4-2023 | Smartphones | Mobile Market Monitor

• / Feb 27, 2024
• / Team Counterpoint

Our Q4 2023 Market Monitor report has been published. We release one infographic each quarter to summarize the global smartphone market activities in a single page.

Some quick observations on the smartphone market:

• The global smartphone market grew by 7% YoY and by 8% QoQ in Q4 2023 to reach 323.2 million units.
• Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
• Samsung, meanwhile, declined by 9% YoY, losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level segment.
• Samsung, nevertheless, retained its position as the world’s top smartphone player in annual terms.
• Among the top five smartphone brands, Xiaomi grew the most in Q4 2023 at 23% YoY to reach 40.7 million units.
• HONOR experienced a healthy double-digit growth of 27% YoY, whereas Huawei grew in triple-digits, the only top-10 OEM to do so.
• In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while Europe experienced the highest decline.

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How Samsung used in depth cross-industry market research to enhance performance and reach in Indonesia

Samsung GSG (Global Strategy Group) belongs to the Samsung Group and, as their top-tier management key strategic advisors, their aim is to enhance Samsung’s overall business performance and global reach.

ADDRESSING THE ISSUES

As part of the process of developing an internal pipeline of talented global managers and future leaders Samsung GSG wanted a deeper level of insight into the banking and insurance landscape in Indonesia. They chose Decision Lab to conduct desk-based market research to help provide them with an overview of these industries.

THE APPROACH

Decision Lab collected and analysed secondary data from a broad range of trusted and reliable sources including company websites, annual reports, analyst reports and articles.

From these sources, Decision Lab was able to gather data on financial performance, market statistics, channel mix, the geographical concentration of operations and sales coverage of the major life insurers and banks in Indonesia.

This also included information on the market share, existing products and services, distribution channels, marketing and advertising methods as well as customer profiling and segmentation of each company.

Careful analysis of this data provided Samsung GSG with a deeper understanding of the major players and growth tendencies of the Indonesian insurance and banking industries.

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Samsung Display continues to dominate the OLED market for foldable phones, says UBI Research

Credit: DIGITIMES

According to the 2024 Small OLED Display Annual Report recently published by UBI Research, OLED shipments for foldable phones are expected to increase from 27.4 million units in 2024 to 52.7 million units in 2028.

According to the report, Samsung Display's OLED shipments for foldable phones in 2023 will be 13.4 million units, a 6.3% increase from 12.6 million units in 2022. Also, among Chinese panel makers, BOE shipped 6.2 million units of OLED for foldable phones, more than three times the 1.9 million units in 2022, while TCL CSOT and Visionox each shipped 1.1 million units of OLED for foldable phones.

Although there is fierce pursuit by Chinese companies, Samsung Display is expected to still take the lead in the foldable phone market. Samsung Electronics, to which Samsung Display supplies panels, is expected to expand the models of the Galaxy Fold series scheduled to be released this year, and Samsung Display's foldable phone panels are expected to be applied first to Apple's foldable iPhone to be released in the future. Based on such technological prowess and competitiveness, Samsung Display's dominance in the foldable phone market is expected to continue for the time being.

Credit: Company

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Indian smartphone market sees 15% annual growth in 2024 first quarter: Report

Samsung maintained its top spot with a 19% share and 6.7 million units shipped. xiaomi was second, shipping 6.4 million units, primarily due to its ongoing mass-market 5g strategy. vivo claimed third position with 6.2 million units shipped..