business plan for computer repair shop

How to Start a Computer Repair Business

Starting a computer repair business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful computer repair business.

Importantly, a critical step in starting a computer repair business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

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14 Steps To Start a Computer Repair Business :

• Choose the Name for Your Computer Repair Business
• Develop Your Computer Repair Business Plan
• Choose the Legal Structure for Your Computer Repair Business
• Secure Startup Funding for Your Computer Repair Business (If Needed)
• Secure a Location for Your Business
• Register Your Computer Repair Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Computer Repair Business
• Buy or Lease the Right Computer Repair Business Equipment
• Develop Your Computer Repair Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Computer Repair Business
• Open for Business

1. Choose the Name for Your Computer Repair Business

The first step to starting a computer repair business is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own computer repair business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your computer repair business.

2. Develop Your Computer Repair Business Plan

One of the most important steps in starting a computer repair business is to develop your computer repair business plan . The process of creating your plan ensures that you fully understand your market and your business model. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your new computer repair business.
• Company Overview – this section tells the reader about the history of your computer repair business and what type of computer repair business you operate. For example, are you a PC, Mac, mobile phone, or a tablet repair shop?
• Industry Analysis – here you will document key information about the computer repair industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products or services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your computer repair business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your computer repair business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

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3. choose the legal structure for your computer repair business.

Next you need to choose a legal structure for your computer repair business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the computer repair business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a computer repair business together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a computer repair business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a computer repair business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your computer repair business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Computer Repair Business (If Needed)

In developing your computer repair business plan , you might have determined that you need to raise funding to launch your business.

If so, the main sources of funding for a computer repair business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a computer repair business that they believe has high potential for growth.

5. Secure a Location for Your Business

When starting a computer repair business, or a commercial computer repair business, the first step is to find a business location. The best place for a computer repair business is in an area with many companies and people. A busy area will bring in more customers. It would help if you also looked for a location that is easy to get to and has plenty of parking. You can rent a space or buy a property. If you purchase a property, make sure it is zoned for commercial use.

6. Register Your Computer Repair Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your computer repair business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your computer repair business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

Licensing and permitting requirements may vary by location. Some licenses and permits you may need to start a computer repair business, or a commercial computer repair business include a business license, a vendor’s license, a seller’s permit, and a contractor’s license. Reach out to your local licensing office to determine which licenses and permits are required for your business.

10. Get Business Insurance for Your Computer Repair Business

The type of insurance you need to operate a computer repair business may vary depending on the scope of your operation. For instance, if you offer mobile computer repair services, you will need auto insurance for your business’s vehicle.

Some business insurance policies you should consider for your computer repair business include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.

11. Buy or Lease the Right Computer Repair Business Equipment

To run a computer repair business, you will need some basic office equipment including a computer, phone, and internet connection.

12. Develop Your Computer Repair Business Marketing Materials

Marketing materials will be required to attract and retain customers to your computer repair business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your computer repair business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional computer repair business website provides potential customers with information about the products and/or services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you..
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your computer repair business.

13. Purchase and Setup the Software Needed to Run Your Computer Repair Business

To start a computer repair business, you’ll need some essential business software. First, you’ll need business software such as QuickBooks to manage your finances. You may also want to invest in an inventory management system to track the parts and tools you need for repairs. Finally, a customer relationship management (CRM) system will be helpful for managing your customer information, and a website will be useful for promoting your business.

14. Open for Business

You are now ready to open your computer repair business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Computer Repair Business FAQs

Is it hard to start a computer repair business.

There is no one-size-fits-all answer to this question, as the difficulty of starting a computer repair business will vary depending on the specific niche, the amount of competition in your area, and your level of experience. However, if you have the skills and knowledge required to start a successful computer repair business and you can market your computer repair service effectively, you are off to a good start. Additionally, it is helpful to have a solid business plan before starting any business to ensure that all of your bases are covered and that you have a clear road map for success.

How can I start a computer repair business with no experience?

There are a few ways to start a computer repair business with no experience. You can start by doing research on the internet, attending computer repair classes, or reading books about computer repair. Additionally, you can network with other computer repair shops and learn from their experiences. Finally, you can offer free services to friends and family to get some experience before starting your own business. 

What type of computer repair business is most profitable?

The profitability of computer repair businesses can vary depending on many factors. However, some of the most profitable computer repair businesses are those that offer services in high demand, such as data recovery or virus removal. Furthermore, businesses that offer a variety of services, as well as those that have a strong online presence, are likely to be more profitable than those that do not.

How much does it cost to start a computer repair business?

It costs about $1,000 to start a computer repair business. This includes setting up a small workshop, purchasing necessary tools and equipment, and advertising your new business. If you lease or purchase a space, the startup costs will be higher.

What are the ongoing expenses for a computer repair business?

There are a few ongoing expenses for a computer repair business. One is the cost of advertising and marketing. This cost may include flyers, online ads, and mailing lists. Another expense is the cost of parts and tools. A computer repair business may need to invest in new tools and parts as technology changes. Finally, there is the cost of insurance. This is important to protect the business and its employees in case of accidents or damage to equipment.

How does a computer repair business make money?

One way a computer repair business makes money is by charging a fee for each service provided. Many computer repair businesses also offer hardware and software sales, which can provide additional revenue. Finally, a computer repair business can make money by providing consulting services to businesses or individuals.

Is owning a computer repair business profitable?

There are several reasons owning a computer repair business can be profitable. One reason is that the demand for computer repair services is high. Many people rely on their computers every day to conduct business and stay connected with friends and family. Additionally, many companies outsource their computer repair needs, giving computer repair businesses great opportunities to generate revenue. Finally, computer repair is a relatively low-cost business to start, making it an attractive option for entrepreneurs.

Why do computer repair businesses fail?

There are many reasons computer repair businesses can fail. One of the most common reasons is a lack of understanding of the market. Companies need to understand what their target customers are looking for to succeed. Another reason is a lack of very strong technical background . A business needs to understand the products they're repairing and the technology behind them to be successful. Finally, a lack of customer service can be a death knell for a computer repair business. If customers don't feel like they're getting the help they need, they'll take their business elsewhere.

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How to Write a Computer Repair Business Plan [Sample Template]

Are you about starting a computer repair business? If YES, here is a complete sample computer repair business plan template & feasibility study you can use for FREE . According a recent report, sales of computer services are expected to exceed $47 billion this year in the U.S. alone, with computer repair leading the way.

Almost all small businesses and home offices use computers and depend on them to be working properly. They don’t have the skills, the time or the desire to do their own computer service, repair and upgrades, and that puts a computer physician right in the middle of one of the fastest-growing industries in the world.

Companies in computer repair industry are involved in repairing and maintaining one or more of the following: consumer electronic equipment, computers, office machines, communication equipment and other electronic and precision equipment; items that are not sold new.

Establishments in this industry repair items including microscopes, radar and sonar equipment, televisions, stereos, video recorders, computers, photocopying machines, communications equipment, scientific instruments and medical equipment.

A Sample Computer Repair Business Plan Template

1. industry overview.

The Computer Repair Services industry is an open industry, hence a low level of market share concentration. Even though large multiservice agencies operate in the industry, revenue is also spread among thousands of small firms and freelancers.

As a matter of fact, no single computer repair company can account for more than 5.0 percent of the total revenue generated in the industry. This is the reason why smaller computer repair business accounts for a large percent of the players in the computer repair services industry.

Computers have exploded throughout America and the world over the past 30 years – from 2,000 units shipped in 1960 to 900,000 in 1980 to 7 million in 1990 to over 15 million per year by 2003 to over 65 million per quarter in 2015. With this rapid growth there has been a corresponding increase in the need for computer services.

As of 2010 there were over 550,000 people employed in the maintenance and repair sector in the united states, and employment is expected to grow through 2018. More than 70% of those people work in small businesses of less than 5 people; another 20% work for companies with less than 20 people.

While previously the industry had been primarily focused on fixing and upgrading business computers, most of the companies now do more than just maintenance and repair. Over the course of the 1990s, repair services were able to cope with more reliable and cheaper computers hurting business by replacing components instead of repairing them, using new diagnostic tools, and offering other services such as disaster recovery and virus protection.

The industry is still dominated by original equipment manufacturers (OEMs), which are companies that will visit a customer to repair or replace the same products that they make. In recent years, large chains like Best Buy with their “Geek Squad” have opened up repair arms; powered by their name recognition and huge marketing budget, they immediately became a formidable competitor for any computer repair business. In addition, with computers cheaper than ever, some people have tended to replace their computers entirely rather than bother to have them repaired.

Statistics has it that the Computer Repair industry in the United States of America is worth $22bn, with an estimated growth rate of -1.2 percent. There are about 60,131 registered computer repair and maintenance businesses in the United States and they are responsible for employing about 147,293 people.

The Computer Repair Services industry has experienced decline in the last 5 years. Of course the increasing affordability of computers has encouraged consumers and businesses to purchase new products rather than replace their existing and worn out computers, and businesses and consumers typically have decided to purchase more advanced products and scrap damaged or outdated goods.

In the next 5 years, the industry will continue declining, although at a slower rate. New, technologically complex products will make way for increased repair demand. However, the industry will still suffer from declining trends, as electronics and computer products continue to decrease in price.

No doubt everybody will quite agree that the computer repair services industry has come to stay and of course it is one industry that plays key roles not only in the business world, but also in almost all the aspect of what goes around in our world today as long as computers are involved and would need to be repaired, serviced or installed.

Over and above, the computer repair service industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own computer repair business and of course make good money from the industry.

2. Executive Summary

ZED Plus Technologies®, LLC is a U.S based and standard computer repair company. We have been able to secure a standard and well – positioned office facility in a central business district in Los Angeles – California. We are a computer repair company that is set to compete in the highly competitive computer repair services industry not only in Los Angeles – California, but also throughout the United States market.

ZED Plus Technologies®, LLC will offer all aspect of computer repair services such as computer repair, computer cloning, computer maintenance, and everything that relates to computer hardware et al.

Our business goal is to become one of the computer repair company in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry including computer manufacturing companies that are also into computer repairs.

Our workers are going to be selected from a pool of certified and highly experienced web computer repair engineers and technicians in and around Los Angeles – California and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading computer repair companies in the United States and throughout the globe.

At ZED Plus Technologies®, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

ZED Plus Technologies®, LLC is founded by Engr. Malcom Xavi, a computer engineer per excellence who graduated with from Illinois Institute of Technology (B.Engr. Computer Engineering) and his friend and business partner for many years Fred Holloway (B.Sc. Business Management).

They have a combine experience that can help them build ZED Plus Technologies®, LLC to favorably compete with other leading computer repair businesses in the United States of America.

3. Our Products and Services

ZED Plus Technologies®, LLC was established with the aim of maximizing profits in the computer repair services industry. We want to compete favorably with the leading computer repair companies in the United States which is why we have but in place a competent quality assurance team that will ensure that every repair carried out or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that ZED Plus Technologies®, LLC is not just accepted in Los Angeles – California but also in other cities in the United States of America. Our products and services are listed below;

• General Computer Hardware Repairs and Maintenance services(All Brands)
• Computer Installations
• Computer Cloning/ Computer upgrading
• Repairing health related equipment such as dental and surgical equipment
• Virus removal
• Data recovery
• Computer and Accessories Sales and Supply
• Computer related advisory and consulting services
• Other computer repair and installation related services

4. Our Mission and Vision Statement

• Our vision is to establish a standard and world class computer repair company whose services and brand will not only be accepted in Los Angeles California but also in other cities in the United States of America.
• Our mission is to provide professional computer repair services and other related services that will assist businesses, individuals and non-profit organizations in ensuring that their computers are always in good shape to help them carry out their business.
• We want to build a computer repair company that can favorably compete with other leading brands in the computer repair services industry.

Our Business Structure

ZED Plus Technologies®, LLC, is a computer repair company that intend starting small in Los Angeles, but hope to grow big in order to compete favorably with leading computer repair companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At ZED Plus Technologies®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Head, Technical Services

Human Resources and Admin Manager

• Sales and Marketing Executive
• Computer Repair and Maintenance Engineers and Technicians (10)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that the technical department perform efficiently, coordinate employee efforts, and facilitate communications between management and computer repairs and maintenance engineers and technicians
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for ZED Plus Technologies®, LLC
• Serves as internal auditor for ZED Plus Technologies®, LLC.

Computer Repair and Maintenance Engineers (2) and Technicians (8)

• Responsible for general computer repairs and maintenance services (All Brands)
• Carries out computer installation services for clients
• Responsible for carrying out computer cloning
• Responsible for handling Networking of computer system
• Responsible for handling Virus removal Data recovery
• Handles computer and accessories sales and supply for the organization
• Handles other computer repair and installation related services as assigned by the Head, Technical Services.
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

We know the importance of being acquainted with our strengths and weaknesses and as such, ZED Plus Technologies®, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured computer repair business that can favorably compete in the highly competitive computer repair service industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for ZED Plus Technologies®, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of ZED Plus Technologies®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experience computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the computer repair service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

As a new web computer repair company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive computer repair services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the computer repair services industry is massive considering the number of individuals and corporate organizations who owns computers and whose businesses depends on computers. As a computer repair company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to be faced with is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new computer repair company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Modernization and technology has made the use of computer in our society a life sublime. Most of our activities are now done online using computers. Even our little kids are being taught how important a computer is and how to use them.

The extent to which the Internet and computer has taken over our world is a pure sign that every computer literate needs the services of a computer repairer when his/her computer malfunctions – be it hardware or software.

People of all classes, sizes and age ranging from the business class down to the fetus in the womb (for scans etc.) needs a computer repairer to be able to attend to this device known as a computer that has taken over our day to day activities.

The very nature of the Computer Repair industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. With every individual armed with a computer and with almost all valuable information in our daily lives being stored in the computer, the computer selling business is booming and with this booming comes a need for repairers by users.

Everybody with a computer knows that moment of panic when the hard drive crashes–and for the businesspeople, it usually happens when they’re staring into the eye of a deadline. The need for computer physicians is growing every day and more people are Venturing into this field, making it a competitive and goal oriented industry.

Lastly, the computer repair services industry will continue to evolve due to the advancement of computer technology and software applications designs et al.

8. Our Target Market

Before starting our computer repair business in Los Angeles – California, we conducted a market survey and feasibility studies and we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services of computer repair companies.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Individuals and households who own computers
• Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving in the business world as a computer repair company requires more than your expertise, knowing how to deliver standard repairs and maintenance but also how to network with key people that matters; decision makers that can decide who will get a computer supply, installation, repair, networking and maintenance contract.

Without a shadow of doubt, there are loads of big time investors (Computer Manufacturing Companies), that have a stake in the computer repair services industry; but one thing is certain, there is room big enough to accommodate both the big computer repair companies and the small computer repair companies.

What smaller computer repair companies need to do to survive in the industry is to concentrate on providing computer repair, maintenance and installation services to households, individuals, estates, communities, schools, hospitals and hotels et al before bidding for big computer supply, installation, repair, networking and maintenance contracts from corporations and government agencies.

We are quite aware that to be highly competitive in the computer repair services industry means that you are not only expected to be able to deliver consistent and highly reliable computer supply, installation, repair, networking and maintenance jobs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of certified and highly trained and experience computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the computer repair service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups computer repair businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

ZED Plus Technologies®, LLC is established with the aim of maximizing profits in the computer repair services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

ZED Plus Technologies®, LLC will generate income by offering the following computer repair related services;

• General Computer Hardware Repairs and Maintenance services (All Brands)
• Computer System Networking

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual who would need the services of computer repair companies.

We are well positioned to take on the available market in computer repair services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our computer repair company to enviable heights.

We have been able to critically examine the computer repair market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below is the sales projection for ZED Plus Technologies®, LLC, it is based on the location of our business and of course the wide range of our services and target market;

• First Year-: $350,000
• Second Year-: $750,000
• Third Year-: $1,200,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same computer repair services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the computer repair services industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the computer repair services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of ZED Plus Technologies®, LLC.

Our corporate goal is to grow ZED Plus Technologies®, LLC to become one of the top 10 computer repair services brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.

ZED Plus Technologies®, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our computer repair company by sending introductory letters alongside our brochure to individuals, corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for computer supply, installation, repair, networking and maintenance contract from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

There is no business that does not need rigorous marketing too survive the competitive business terrain. As such, we have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our computer repair and maintenance company.

Below are the platforms we intend to leverage on to promote and advertise ZED plus Technologies®, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Los Angeles – California
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of ZED Plus Technologies®, LLC and the services we offer
• List our computer repair and maintenance company in local directories / yellow pages
• Advertise our computer repair and maintenance company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At ZED Plus Technologies®, LLC we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts like computer supply, installation, repair, networking and maintenance which are always lucrative, so we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At ZED Plus Technologies®, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

It is not okay to put all plans on ground to fly with without having a financial and costing projection. We believe in it and that is why we have drawn a plan up in this regard. In setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard computer repair and maintenance company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup ZED Plus Technologies®, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• The amount required to purchase the needed tool box and repair equipment – $25,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
• Amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (350,000) U.S. dollars to successfully set – up a medium scale but standard computer repair and maintenance company in the United States of America.

Generating Funding / Startup Capital for ZED plus Technologies®, LLC

There are several ways through which people generate funds for their business. We have identified the various ways that we plan to source money from. ZED Plus Technologies®, LLC is a business that will be owned and managed by Engr. Malcom Xavi and his friend and business partner for many years Fred Holloway.

They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 (Personal savings $120,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We are aware of the importance of growing slowing but surely in the face of all odds, and that is one of the reasons why we have got to have a sustainability and expansion strategy in place from the outset of commencing our business.

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting ZED Plus Technologies®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our computer repair and maintenance services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

ZED Plus Technologies®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our studio: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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Computer Repair

Back to All Business Ideas

How to Start a Computer Repair Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on February 16, 2022 Updated on March 13, 2024

Investment range

$4,050 - $12,100

Revenue potential

$90,000 - $290,000 p.a.

Time to build

1 - 3 months

Profit potential

$72,000 - $145,000 p.a.

Industry trend

Who hasn’t dealt with a laptop accident or a nasty computer virus that required expert care? We’ve all been there, which is why US computer and electronics repair is worth $19 billion. If you’re good with computers, you could start your own repair service, bring people joy by fixing their computers and grab a little slice of this massive market. 

Keep in mind, computer repair services don’t come cheap, and can run as high as $80 an hour. You can get in on the action for a small investment and run your repair firm from home. As your business grows, you could rent out a storefront and sell computers and other electronics, as well as repair them.

While computer skills are crucial, some business savvy is also required to launch a lucrative computer repair business. Fortunately, you’ll gain that savvy by reading this step-by-step guide and be on your way to success as a computer repair entrepreneur.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a computer repair business has pros and cons to consider before deciding if it’s right for you.

• Good Money – Charge $60 to $80 per hour
• Flexibility – Run your business from home, work by appointment
• Solve Problems – Customers will appreciate your services
• Skills Required – Need to be a computer technician with excellent skills
• Shrinking Market – With low-cost laptops, many choose to replace not repair

Computer repair industry trends

The US computer repair services market is expected to see steady, if slow, growth through 2025, offering opportunities to skilled and committed technicians.(( https://www.ibisworld.com/industry-statistics/employment/electronic-computer-repair-services-united-states/ ))

Industry size and growth

• Industry size and past growth – The electronic and computer repair services industry in the US is worth more than $19 billion after a slight decline in recent years.(( https://www.ibisworld.com/industry-statistics/market-size/electronic-computer-repair-services-united-states/ )) 
• Growth forecast – Computer repair businesses will find sustained demand for their services as the market is predicted to grow marginally at 1.3% per year through 2025.(( https://www.statista.com/outlook/io/others/repair-of-computers-personal-household-goods/united-states ))
• Number of businesses – There are more than 47,000 computer repair services providers in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/electronic-computer-repair-services-united-states/ ))
• Number of people employed – The industry employs more than 138,000 people.

Trends and challenges

Trends in computer repair include:

• The computer repair industry has turned to replacement of components rather than repair, as well as preventative services such as virus protection. Disaster recovery is also a service focus. Virus removal is still one of the most necessary services.
• The installation of networking systems for individuals and businesses is a large service opportunity for computer repair services.
• Mobile computer repair is in demand as people stay at home more and want the convenience of in-home repair.

Industry challenges include:

• As computer prices continue to drop, customers are often replacing computers instead of paying for expensive repairs or computer maintenance.
• The entrance of big players into the computer repair business, such as Best Buy’s Geek Squad, is putting pressure on small computer repair companies.

Consumer spending

• Potential customer base – In 2018, 92% of US households had at least one type of computer.(( https://www.census.gov/newsroom/press-releases/2021/computer-internet-use.html ))
• Average prices – The average cost to repair a computer is $60 per hour.(( https://www.homeadvisor.com/cost/home-offices/computer-laptop-repair/ ))

What kind of people work in computer repair?

• Gender – 90% of computer repair technicians in the US are male, while 10% are female.(( https://www.zippia.com/computer-repair-technician-jobs/demographics/#gender-statistics ))
• Average level of education – 41% of computer repair technicians have an associate degree and 34% hold a bachelor’s degree.(( https://www.zippia.com/computer-repair-technician-jobs/demographics/#degree-level-types ))
• Average age – The average age of a computer repair technician is 41 years old.(( https://www.zippia.com/computer-repair-technician-jobs/demographics/#age-statistics ))

How much does it cost to start a computer repair business?

Startup costs for a computer repair business range from $4,000 to $12,000. The low end assumes that you’re already a certified technician with a reliable computer, and costs will be mainly a website, tools, and marketing. The high end includes the cost of a computer as well as training. All scenarios assume you’ll start a mobile computer repair business from home. 

You can take online classes and gain high-level certification from the Computer Technology Industry Association (CompTIA) in 12 months for a total cost of around $2,000. 

You’ll need a handful of items to successfully launch your computer repair business, including: 

• Screwdrivers
• Multi-testers
• Power supply testers
• Crimper pliers
• Thermal paste
• Multi-meter
• Thermal camera

How much can you earn from a computer repair business?

Prices for computer repair range from $60 to $80 per hour with an average of $70. Your profit margin should be around 80%.

In your first year or two, you could run your business from home and work 25 hours a week, bringing in $90,000 in annual revenue. This would mean more than $72,000 in profit, assuming that 80% margin. As your brand gains recognition and you hire technicians, sales could climb to 80 hours per week. With labor costs, your margin will drop to about 50%. With annual revenue of more than $290,000, you’d still make a tidy profit of $145,000.

What barriers to entry are there?

There are a few barriers to entry for a computer repair business. Your biggest challenges will be:

• The required training and certifications 
• Competing with big players like Best Buy
• Generating the startup costs

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Step 2: hone your idea.

Now that you know what’s involved in starting a computer repair business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research computer repair businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a company that installs high-security networks. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as firewalls and virus protection.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

Your services will depend on your skills. They may include:

• Virus removal
• Virus protection
• Data recovery
• Hardware repairs
• Accessory repairs
• Networking installation and support
• Computer maintenance
• Computer training

How much should you charge for computer repair services?

Computer repair usually runs $60 to $80 per hour. Your ongoing expenses should be limited to fuel and marketing so you should aim for a profit margin of 80% when you’re working by yourself. 

Once you know your costs, you can use this Step By Step profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

You can decide if you want to target business customers or residential customers. You can find business customers on LinkedIn or find residential customers on Instagram and Facebook.

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office or a storefront to sell computers and accessories. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Computer Repair Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “computer repair” or “PC repair”, boosts SEO
• Name should allow for expansion, for ex: “The Cyber Surgeons” over “Apple Computer Repair Services”
• Avoid location-based names that might hinder future expansion

Discover over 240 unique computer repair business name ideas here . If you want your business name to include specific keywords, you can also use our computer repair business name generator. Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Computer Repair Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: A concise summary outlining the business’s mission, goals, and key highlights to provide a quick overview.
• Business Overview: An in-depth description of the computer repair business, including its mission, vision, and the problem it aims to solve.
• Product and Services: Detailed information on the computer repair services offered, such as hardware diagnostics, software troubleshooting, and maintenance.
• Market Analysis: Examination of the target market, identifying customer needs, preferences, and market trends for computer repair services.
• Competitive Analysis: Evaluation of competitors in the computer repair industry, highlighting strengths, weaknesses, opportunities, and threats.
• Sales and Marketing: Strategies for promoting the computer repair business, attracting clients, and retaining them through effective sales and marketing techniques.
• Management Team: Introduction of key team members, their roles, and relevant expertise in managing and growing the computer repair business.
• Operations Plan: Detailed information on the day-to-day operations, including location, equipment, suppliers, and workflow for efficient service delivery.
• Financial Plan: Projections and analysis of the financial aspects of the business, including startup costs, revenue forecasts, and profit margins.
• Appendix: Supplementary materials such as additional financial data, resumes of key personnel, and any other relevant supporting documents.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to computer repair businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your computer repair business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a computer repair business. 

Step 8: Apply for Computer Repair Business Licenses and Permits

Starting a computer repair business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your computer repair business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as Repair Shopr , SourceForge , or RepairDesk , to manage your appointments, repair tickets, invoicing, and reporting.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your computer repair business, the marketing strategy should focus on highlighting your technical expertise, quick turnaround times, and customer service excellence. Emphasize the convenience, reliability, and range of services you offer, from hardware repairs to software troubleshooting. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

• Professional Branding : Your branding should communicate technical proficiency, trustworthiness, and approachability, from your logo to your storefront and online presence.
• Direct Outreach : Network with local businesses, educational institutions, and community organizations to offer your services and establish B2B relationships.

Digital Presence and Online Marketing

• Professional Website and SEO : Develop a user-friendly website that clearly outlines your services, pricing, and customer testimonials. Use SEO best practices to optimize for search terms related to computer repair, IT support, and tech services in your area.
• Social Media Engagement : Use platforms like Facebook and LinkedIn to share tech tips, service updates, and promote special offers.

Content Marketing and Engagement

• Tech Tips Blog : Publish blog posts about common computer issues, maintenance tips, and new technology trends.
• Customer Success Stories : Feature stories and testimonials from satisfied clients, highlighting how you resolved their tech challenges.
• How-To Videos and Guides : Create video content or guides on basic computer maintenance, cybersecurity tips, or software tutorials.

Experiential and In-Person Engagements

• Workshops and Clinics : Host educational workshops for the community on topics like internet safety, basic computer skills, or software use.
• Local Tech Events : Participate in or sponsor local tech fairs, business expos, or community events to showcase your expertise and services.

Collaborations and Community

• Partnerships with Local Businesses : Establish referral partnerships with local businesses that can benefit from or complement your services, like electronic stores or coworking spaces.
• Community Involvement : Support local community initiatives or charity events, which can help build goodwill and brand recognition.

Customer Relationship and Loyalty Programs

• Referral Programs : Implement a referral program that offers discounts or service upgrades to customers who refer new clients.
• Loyalty Discounts : Provide incentives or discounts to repeat customers, encouraging ongoing business relationships.

Promotions and Advertising

• Targeted Local Advertising : Use local advertising in community newspapers, online forums, and neighborhood platforms to reach potential customers.
• Email Marketing : Send regular newsletters with tech tips, service updates, and exclusive promotions to keep your client base engaged and informed.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your computer repair business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your computer repair business could be:

• 24-hour on-call certified computer repair
• Virus protection installation done in your home
• Networking diagnostics and repair to keep you connected

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a computer repair business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been in computer repair for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in computer repair. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a computer repair business include:

• Computer Technicians – computer diagnostics and repair
• Dispatcher – take customer calls, dispatch technicians
• Marketing Lead – SEO strategies, social media, other marketing

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Computer Repair Business – Start Making Money!

More than 9 out of 10 US households have at least one type of computer, and most of those computers will break down at some point. You can grab a share of a massive $19 billion market by starting your own computer repair business. But instead of setting up a physical shop, you can opt to provide mobile services and run your business from home, so you can keep your costs minimal and make a nice living. 

Now that you’re a business savvy entrepreneur, go get your business plan together and get ready to launch your computer repair business!

• Computer Repair Business FAQs

A computer business can be very profitable. Rates range from $60 to $80 per hour, and if you run your business from home, your ongoing expenses will be very low. 

You can absolutely start a computer repair business from home. You’ll simply need to travel to clients’ homes to make the repairs.

You should respond to complaints and reviews immediately and do your best to resolve the complaints. Sometimes you may need to offer a refund.

There are many wholesaler suppliers who can provide parts and components. You should shop around for the best prices.

You need to create a strategic plan to grow your computer repair business. You should project how many clients you think you can acquire, and plan for the resources you’ll need to handle those clients. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Computer Repair Business Name
• Create a Computer Repair Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Computer Repair Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Computer Repair Business - Start Making Money!

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Top 10 Computer Shop Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)

Samradni Pradhan

In today's digital age, computer shops play a vital role in facilitating the technology needs of individuals and businesses. Several factors highlight the ongoing necessity for a computer shop .

Computer shops or computer repair shops offer a valuable service to help consumers choose the best hardware and software, carry out repairs, and offer technical support. With the rapidly changing nature of technology, businesses must have physical locations where clients can view and contrast the newest goods. Computer stores act as showrooms where potential customers can try products and get firsthand experience before purchasing.

A strong business strategy, however, is essential to starting and managing a computer store. To ensure long-term sustainability and profitability, it aids in outlining plans for inventory management, marketing, pricing, and customer service. A company strategy furthermore acts as a roadmap, assisting entrepreneurs in adjusting to the constantly altering tech scene and satisfying the wants of their clientele.

The best computer shop business plan templates will be the main topic of this article for you and your company.

Table of Contents

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• SWOT Analysis
• Porter’s Framework
• Operational Plan
• Financial Plan

When considering opening a computer store, there are many factors to consider. In this case, our templates are handy. Using our thorough business plan template gives your business ideas a canvas and a notepad. These templates were specially developed with the requirements of a business plan for a computer shop.

After downloading, you will get the 48-page Doc, PDF, and XLS files.

1. executive summary.

The core of your computer shop business plan is the executive summary, which summarizes the entire document. To attract potential investors, this area is crucial. It should showcase your computer market’s unique value proposition, mission, and vision. Investors can rapidly determine a company's viability by looking at its primary goals and fundamental tactics. A powerful executive summary establishes the general tone of the business strategy. Demonstrating how well-defined your business strategy is and its exciting potential in the computer store sector serves as a tool to attract investors.

In our Executive Summary section, you will get templates for

1.1 The Quick Pitch: Give a powerful and concise introduction highlighting the main traits and value propositions that set your computer store business apart, leaving a lasting impression on potential partners and investors.

1.2 The Entity: Make an easy-to-understand visual representation of your company's organizational structure and a distinctive brand to attract investors' and partners' attention while outlining the genuine nature of your computer store's marke t.

Download this business plan

Looking for a Computer Shop Business Plan in a PowerPoint Format? Click here to explore this fantastic option.

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2. Company Overview

Investors will be given a summary of the company, its background, and its key principles on the Company Overview page. Investors are expected to gain a foundational understanding of the company's structure from this part. If potential investors are given a clear image of the company's mission, culture, and aspirations, they may be more likely to invest in it. It is a chance for the business to show its dedication and zeal, which could be a significant element in luring investors who share the same ideals and goals as the business.

In our Company Overview section, you will get templates for

2.1 Goals & Objectives: Create a clear and motivating road map to success by clearly defining your goals.

2.2 Start-up Summary: Give a brief overview of the beginnings, organizational structure, and key components that served as the cornerstone of your creative process.

2.3 Market Gap and Solution: Unleash the possibilities of the computer retail sector and showcase your distinctive brand to stand out from the competition.

2.4 Products & Services Offered: Showcase your top-notch computer shop services. Show off your complete spectrum of artistic and design abilities.

2.5 Key Success Factors: Investigate the fundamentals that comprise your business plan for a computer shop to set yourself up for success in terms of appearance and design.

3. Industry Analysis

You may get a detailed look at the state and prospects of the computer shop sector by reading the industry analysis. To invest in, investors are looking for high-growth businesses. You may learn more about the market size, prevalent industry trends, and new business prospects from the analysis. It positions your computer store organization to comprehend the present industry dynamics. Investors seeking out expanding industries will find it more alluring as a result.

In our Industry Analysis section, you will get templates for

3.1 Market Analysis: Discover the hidden gems and the industry pioneers who will transform your company for the better as you explore the computer store sector in all its splendor.

3.2 Market Trends: To maintain your consumers' interest, keep up with the most recent trends in computer shops to stay one step ahead of the competition.

3.3 Major Challenges: To keep your computer shop business expanding and prospering, take on the industry head-on and create novel solutions.

3.4 Growth Drivers: Make a strategy plan and decide what will drive your computer store brand's expansion and success in the next years.

3.5 Geographical Analysis: You may assure steady growth that appeals to regional preferences and satisfies local criteria by adapting your strategy to the regions of your target market.

4. Customer Analysis

Knowing who your consumers are is one of the most crucial things investors want to know about your company. You'll want to show that you understand your client's needs, preferences, interests, and personality types on this page. Investors want to know that you understand your market and have strategies to attract and keep clients. It will reassure you that there is a need for your computer hardware market services if you can show that you understand your consumers.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market: To gain a precise and measurable picture of the market, get a bird's eye perspective of the kind of clients or industries that your services are most suited for.

4.2 Buyer Persona: Create a thorough profile of your ideal customer, including information on their age, gender, tastes, and behavior, so you can skillfully tailor your services to their unique needs.

4.3 Market Sizing: Find the market size for computer shops, calculate the market share your brand can capture, and let us know what prospects exist for you in your sector.

5. Competitive Analysis

Investors like companies knowledgeable about their rivals and the growing trends. The competitor analysis will teach you about the advantages and disadvantages of your competitors. Investors will be able to assess your competitive advantage. Investors who recognize your company's potential to outperform rivals will get interested in it if you demonstrate how you plan to differentiate yourself from the competition in the PC market.

In our Competitive Analysis section, we provide templates for:

5.1 Major Players: By recognizing and evaluating the leading rivals and essential market players, you may successfully navigate the dynamic world of the computer business.

5.2 Key Attributes: You can strategically position your items by conducting in-depth research and making meaningful comparisons of the main traits and features that set other computer store products and services apart in the computer accessories market.

6. SWOT Analysis

The SWOT analysis is a crucial tool for self-evaluation. With a SWOT analysis, investors can better grasp your computer shop's internal strengths and weaknesses as well as its exterior opportunities and dangers. You will discover how to evaluate your company's risks, control them, and build on its advantages on this page. Your company will be more enticing to risk-averse investors.

7. Porters Framework

Porter's Framework examines the rivalry in your industry. Investors are interested in how well-positioned and capable of withstanding competition your computer store firm is. Investors looking for companies with a strong market presence and long-term competitive edge may be drawn to your organization by showcasing your competitive strategies and computer or laptop accessories market position.

8. Marketing Plan

The marketing strategy details how you want to draw in and keep clients. Customers and investors require a thorough marketing strategy for brand building and customer acquisition. Customers and investors who recognize the importance of successful marketing for company growth are attracted by an effective marketing strategy.

In our Marketing Plan section, we provide templates for:

8.1 Promotional Strategies: Make a strong impression on the industry with your computer shop brand by shining a bright light on your marketing and promotion tactics.

8.2 Sales Strategies: Create a unique sales strategy that is specially designed to achieve and even surpass the financial objectives of your computer shop business.

8.3 Pricing Strategies: Learn the trick to developing a pricing strategy that combines profitability and unparalleled competitiveness to become the standard in the computer store sector.

8.4 Sales Funnel: With the expansion of your computer store business, you may guide your consumers through an engaging experience from discovery to satisfaction. Optimize each stage of the sales funnel to increase efficiency and improve the customer experience at your computer store.

9. Operational Plan

On the Operational Plan page, you should describe your company's everyday activities, including staff, operations, and technology. If you have a carefully thought-out operating plan, investors will be more confident in your company's capacity to accomplish its goals and grow.

In our Operational Plan section, we provide templates for:

9.1 Operational Milestones: Highlight the significant turning points and incredible accomplishments that have shaped your growth and success to animate the history of your computer store empire.

10. Financial Plan

The Financial Plan is significant to investors because it helps them comprehend the financial aspects of the administration of the computer store, including how much money will be generated, spent, and lost. Financial estimates that are trustworthy and realistic might entice investors looking for strategies to expand and sustain their businesses.

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Use professional services to turn your business goals into a strategic strategy to boost your computer shop's bottom line.

10.2 Revenue Model: Choose a revenue stream for your computer shop enterprise and plan for future growth.

10.3 Break-Even Analysis: Identify the obstacles preventing your computer shop from making a profit, which is the first step toward profitability.

10.4 Profit and Loss Statement: Learn everything there is to know about the financial possibilities of your computer shop business, including the possible revenue, the prospective expenses, and the projected revenue.

10.5 Cash Flow Statement: To ensure your computer store business is profitable, track how much money you anticipate making.

10.6 Balance Sheet: Get a thorough picture of your computer shop's revenue, the debt you'll incur, and your company's value. You'll be able to manage your money as openly as possible in this manner.

10.7 Scenario Analysis: Consider several situations to discover how various circumstances and dangers may affect the profitability of your computer shop business.

10.8 DCF Valuation: The present market value of your business in the computer industry can be ascertained using a discounted cash flow analysis.

We have so much more to offer

We hope this blog has given you a taste of the fantastic content in this business plan, but this is just the beginning. Graphic-filled 48 pages of content are included when you download our business plan. We can make things simpler for you. Download our business plan ppt templates to customize it to your company's needs.

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How to Start a Computer Repair Business: A Step-by-Step Guide

Starting a computer repair business can be an attractive opportunity for those with a knack for technology and problem-solving. This venture can cater to a broad audience, as nearly everyone uses computers and tech devices that may require repairs and maintenance. Before diving into the computer repair industry, it is critical to assess the startup costs. Such costs can vary depending on whether one chooses to operate from a physical location or on a freelance, in-home basis. Initial investments typically include the procurement of tools, software for diagnostics, and spare components essential for the repair work .

Starting A Computer Repair Business

Additional Tips:

• Start small:  Begin with a manageable workload as you build your business.
• Specialize:  Consider focusing on a niche like Apple repairs or data recovery.
• Network:  Connect with other tech professionals, and potentially partner with local businesses.

Establishing a solid business strategy is fundamental to the success of a computer repair business. Prospective business owners should define their target customers, types of services offered, competitive pricing models, and effective marketing tactics to promote their services. Warranty offerings and fostering strong customer service can also be significant to creating a trusted brand . Once the framework of the service is in place, focus shifts to the operational aspects, such as securing a workspace, obtaining business insurance, and keeping pace with the evolving tech world to ensure relevant and efficient repair services.

Key Takeaways

• Careful consideration of startup costs is necessary to begin a computer repair business.
• A well-crafted business strategy is crucial for setting a clear direction and achieving success.
• Operational efficiency and staying updated with technology trends are important for long-term growth.

Developing Your Business Strategy

A well-crafted business strategy serves as the roadmap for establishing a successful computer repair business. It lays out a detailed plan, considers the legal structure, analyzes the market, and sets up efficient operations.

Creating a Business Plan

Business Plan: This document will guide your journey. It should include:

• Executive Summary: Briefly outlines your business goals.
• Company Description: Provides detailed information about what your business does.
• Market Analysis: Evaluates the need for computer repair services in your area.
• Organization and Management: Describes your business’s structure.
• Service Offerings: Details the types of repairs you will offer.
• Marketing and Sales: Covers how you will attract and retain customers.
• Funding Request: If you need financial support, specify the amount and its use.
• Financial Projections: Offers a forecast of your business’s financial health.

Remember to pick a business name that’s clear, catchy, and gives an idea of your services.

Choosing a Business Structure

Decide on the legal structure as it affects taxes, liability, and paperwork. Common options:

• Sole Proprietorship: Simple, ideal for starting alone.
• Partnership: If you’re starting with someone else.
• Limited Liability Company (LLC): Limits personal liability.
• Corporation: More complex, beneficial for larger setups.

Each structure has different requirements for licenses and permits, so check local laws.

Conducting Market Research

Market research identifies who needs your services and what other businesses offer. Conducting a competitive analysis helps you find your niche, separate from the competition. Understand your target customer and design a marketing strategy to reach them. You could focus on specific services, like data recovery or mobile device repair , to stand out.

Setting Up Your Business Operations

Deciding on a location involves balancing cost with visibility and convenience for customers. Home-based can save money, but a storefront increases visibility. Once you find a spot, obtain necessary permits and insurance to protect your business. Set your pricing by considering costs, market rates, and desired profit margins. Highlight your expertise and certifications in your marketing to build trust with potential customers.

Operating procedures, customer service policies, and a reliable system for managing appointments and records are the backbone of your daily operations. Make sure they’re in place from the start.

Launching Your Operations

Starting a computer repair business involves more than just technical know-how. It requires careful planning and a systematic approach to manage resources effectively and to ensure the business runs smoothly from day one. https://www.youtube.com/embed/rNmzsCBdKnE

Securing Funds and Managing Finances

A critical first step in launching your computer repair business is to secure funding. Options include dipping into personal savings or obtaining an SBA loan. With funding in hand, set up a business bank account to manage revenues and expenses. It’s important to keep personal and business finances separate for clear bookkeeping.

• Personal savings
• Business bank account setup
• Accurate bookkeeping
• Clear separation of personal and business finances

Obtaining Necessary Tools and Equipment

Your business’s ability to diagnose and fix computer issues depends on having the right tools and equipment. Invest in quality hardware and software, and establish relationships with reliable suppliers to maintain an inventory of necessary parts. Regularly assess and update your equipment to stay current with technology trends.

• Diagnostic software
• Repair tools
• Replacement parts inventory
• Inventory management

Building a Strong Online Presence

In today’s marketplace, a robust online presence is vital for attracting customers. Develop a professional website and engage with potential customers through social media platforms like Facebook. Consistently post relevant content to establish expertise and build trust with your audience.

• Website design and development
• Social media profiles on platforms like Facebook
• Regular posting schedule
• Relevant and helpful information for customers

Implementing Effective Marketing Tactics

Marketing is essential for attracting customers and generating sales. Implement tactics that target your local area and the specific services you offer. Monitor the success of different strategies and adjust your approach to find the most effective methods for your business.

• Local area targeting
• Service-specific advertising
• Strategy success monitoring
• Marketing adjustment for effectiveness

Providing Stellar Customer Service

Superior customer service sets you apart from competitors and helps build a positive reputation. Train staff to handle inquiries efficiently and solve customer issues with empathy. Encourage satisfied customers to leave reviews which can influence new customers seeking reliable repair services.

• Efficient inquiry handling
• Empathetic problem resolution
• Positive customer reviews
• Service quality as a priority

Managing Growth and Scaling Your Business

As your computer repair business develops, managing growth becomes a priority. Focus on maintaining service quality while expanding. Consider hiring additional staff and expanding services only when stable profits indicate it is safe to do so.

• Stable profits
• Quality maintenance
• Staff hiring
• Service range increase

Frequently Asked Questions

When launching a computer repair business, you may have several questions about the initial steps, necessary tools, qualifications, profitability, startup costs, and business planning. Below are answers to some common inquiries.

What initial steps should I take to establish a home-based computer repair business?

Start by selecting a business name that is both meaningful and memorable. Then proceed to register your business, acquire any necessary licenses, and set up a dedicated work area equipped with the needed tools and technologies.

What essential tools are required to begin offering computer repair services?

You will need a variety of tools to perform computer repairs effectively. These include screwdrivers, antistatic wristbands, USB network adapters, cable testers, and diagnostic software. A reliable multimeter and soldering iron may also be necessary for more complex jobs.

Are there any specific qualifications necessary to operate a computer repair business?

While formal qualifications are not always mandatory, having certifications from recognized programs like CompTIA A+ or Microsoft Certified IT Professional can provide credibility. Continuous learning and staying current with technology are also crucial.

Can a computer repair business be profitable and how can I maximize earnings?

A computer repair business can be profitable with a solid client base and effective service pricing. Maximize earnings by offering competitive rates, delivering quality services, and perhaps retailing computer parts or offering additional IT services.

What are the potential startup costs involved in opening a computer repair shop?

Startup costs can vary widely. They can include expenses for licenses, tools, equipment, insurance, marketing, and possibly leasing a space if not operating from home. Initial investment can range from a few thousand dollars to much higher, depending on the scale.

How can I create an effective business plan for my computer repair venture?

An effective business plan should outline your market research, services offered, pricing strategy, competitive analysis, marketing, financial projections, and operational plan. This document should serve as a roadmap for establishing and growing your business.

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Computer Repair Business Plan Template [Updated 2024]

Computer Repair Business Plan Template

If you want to start a computer repair business or expand your current computer repair business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of computer repair business plans.

The following computer repair business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our business plan template (including a full, customizable financial model) to your computer here.  

Computer Repair Business Plan Example

I. executive summary, business overview.

[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair services to its customers. We repair and maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we work on include hardware issues, software problems, data recovery and backup, and computer upgrades. No matter what tech issues our customers are experiencing, we have the experienced professionals to repair and restore every computer to as good as new.

We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years.

Products Served

[Company Name] will provide the following computer repair services:

• Hardware repair and maintenance
• Software troubleshooting
• Data recovery
• Data backup
• Virus removal
• Software installation and upgrades
• Hardware upgrades
• Network setup and troubleshooting
• Custom computer builds

Customer Focus

[Company Name] will primarily serve residents within a 20-mile radius of our location. The demographics of these customers are as follows:

• 59,123 residents
• Average income of $70,000
• 35% married
• 54% in Mgt./Professional occupations
• 60% of residents are homeowners
• Median age: 35 years

Management Team

[Company Name] is founded and led by [Founder’s Name]. [Founder’s Name] has been in the tech industry for the past 20 years and has several years of experience working on and repairing electronics. He began his career as an in-house IT professional but has spent the past five years working for a competing computer repair business. As such, he has extensive knowledge and experience with all models of computers as well as other electronics. His experience and skills will be the company’s most valuable assets.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
• Our location is in an affluent area where customers can afford high-end computers, laptops, and other electronics.
• The management team has a track record of success in the computer repair services business.
• The computer repair business has proven to be a successful business in the United States.

Financial Highlights

[Company Name] is seeking a total funding of $250,000 of debt capital to open its computer repair business. The capital will be used for funding capital expenditures and location build-out, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Location design/build: $100,000
• Equipment and supplies: $50,000
• Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a local computer repair shop in [Location] that provides top-quality electronic and computer repair and maintenance services to its customers. We repair and help maintain a variety of electronics including computers, laptops, tablets, and smartphones. Some of the issues we help with include hardware issues, software issues, data recovery and backup, and computer upgrades.

We offer a satisfaction guarantee on all of our work. We understand that our customers’ time is valuable, so we offer quick turnaround times on all of our repairs. We also offer a variety of payment options to make it easy for our customers to get the help they need.

With our quality work and commitment to excellence, we expect to become the #1 computer repair service in the region in the next five years. We are confident that we can provide our customers with the best possible service and that we can help them keep their electronics running smoothly.

[Company Name]’s History

[Founder’s Name] has spent the past year researching what it takes to establish a computer repair business. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.

After completing his research, [Founder’s Name] incorporated [Company Name] on [Date of Incorporation] as an S-corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

• Found a business location
• Developed the company’s name, logo, and website located at [website]
• Determined equipment and fixture requirements
• Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] will provide customers with a comprehensive list of computer and electronic repair services. These can include, but are not limited to, hardware repairs, software troubleshooting, data recovery and backup, virus removal, and computer upgrades. We offer a satisfaction guarantee, quick turnaround times, and payment plans for expensive repairs.

III. Industry Analysis

The Computer Repair industry has experienced steady growth over the past five years. The number of computers and electronics sold has increased along with the average time that people use their devices. With increased usage comes increased wear and tear on these devices, which increases the demand for professional repair services.

Additionally, per capita disposable income levels grew during much of the period, enabling more consumers to purchase high-end electronics and enlist in professionals to help keep them in good repair.

Over the next five years, the industry is anticipated to continue to grow. The positive factors affecting this growth are the rise in per capita income, decreasing tech prices, low unemployment, and the increasing necessity for technology in daily life. Together, these factors ensure that computers, electronics, and their repair services are more affordable for the average consumer.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [Location] and the immediately surrounding areas in a 20-mile radius.

The area we serve is populated mostly by middle and upper-class residents who can either afford high-end technology or work in management and tech professions. This means they have both the need for computer repair services and the means to pay for it.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

• Local computer owners : This segment comprises computer owners who use technology often and will need frequent repair, maintenance, and upgrade services.
• Residents 55 and older : Older individuals are more likely to struggle with electronics and computer problems. They typically need assistance from professionals than younger generations.
• Small businesses : Since the [Company Name] is located near some small business establishments, the company will target them to offer maintenance services on their office electronics.

V. Competitive Analysis

Direct & indirect competitors.

The following establishments operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:

Jeff’s PC Repair Established in 2007, Jeff’s PC Repair is a family-run computer repair shop specializing in PCs and Android products. The shop is fully equipped with the latest modern equipment and technologies to ensure every item brought into the store is repaired to new condition. Today, the business employs more than 65 people and operates service centers throughout the entire state.

Services offered by Jeff’s PC Repair include:

• Software installation and configuration
• Virus removal and protection
• Networking and security
• Technical support

[Location] Tech Repair Established in 2013, [Location] Tech Repair is a local repair shop that provides computer repairs, maintenance, upgrades, and data recovery services. They specialize in repairing Apple products, but can also upgrade and repair PCs, Android devices, and other electronics not made by Apple. While [Location] Tech Repair is a popular establishment, we expect it will be only a minor competitor since the company focuses primarily on repairing Apple products.

Computer Works Computer Works is a computer service, repair, and customization shop founded in 2021 by Dave Foster, a lifelong computer and technology enthusiast. The company has three locations in the area, each offering the following services:

• Computer repair and maintenance

Computer Works is committed to providing high-quality, affordable computer services to its customers. The company’s technicians are experienced and knowledgeable, and they are always up-to-date on the latest technologies. Computer Works also offers a variety of warranties and guarantees on its services, so customers can be confident that they are getting the best possible value for their money. Computer Works has been a popular establishment since its founding. We expect Computer Works to be our toughest competitor.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-Oriented Service : [Company Name] will commit itself to superior customer service with each interaction and repair.
• Management : [Founder’s Name] has been extremely successful working in the computer repair business and will be able to use his previous experience to provide the best customer service experience. His unique qualifications assure the quality of service that we provide our customers.
• Relationships : Having lived in the community for 20 years, [Founder’s Name] knows many of the local leaders, newspapers, and other influences. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

• Convenient location
• Client-focused computer repair services that treat each client individually and get the job done right the first time
• Service built on long-term relationships
• Comfortable, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 20-mile radius of its location. [Company Name] promotions strategy to reach these individuals includes:

Local Publications [Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers and similar channels will be a major promotion effort.

Billboard [Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The billboard will provide information about our services, location, and contact information.

Direct Mail [Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other promotions for people to avail of our services.

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its customers to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO [Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Pricing Strategy

[Company Name]’s pricing will be estimated on a project basis. The pricing will be determined by the services needed, the extent of the damages, the tools and equipment needed, and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality computer repair businesses.

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

• Customer service
• Repair computers and electronics
• Provide upgrades and software updates
• Provide consultations and advice

Administrative Functions

• Social media management
• Website management
• Bookkeeping
• Hiring and training staff
• Maintenance functions
• Other general administrative functions

VIII. Management Team

Management team members.

Though he has never run his own business, [Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry.

Hiring Plan

[Founder’s Name] will serve as the Owner and Manager of [Company Name]. To launch, he needs to hire the following personnel:

• Computer Repair Technicians (3 to start)
• Administrative Assistant (1 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from charging fees for our computer repair and maintenance services.

The major costs of [Company Name] include the lease, equipment maintenance costs, labor expenses, and marketing expenses.

Capital Requirements and Use of Funds

Key assumptions.

The following table reflects the key revenue and cost assumptions made in the financial model:

  5 Year Annual Income Statement

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Computer Repair Business Plan Sample

MAY.05, 2015

Computer Repair business plan for starting your own shop

Starting a computer repair business is undoubtedly a profitable venture. In this era, computers have become an integral part of offices, industries, organizations, institutes, and even homes. Any enterprise that uses computers to manage its operations also needs some authentic computer repair services to timely maintain, repair, and upgrade the computers.

Thus, if you are thinking about starting this business, you don’t need to worry about the scope and opportunities. Just focus on how to open a computer repair business. For that, you will need to make a business plan for computer repairs, as the first step. In case, you don’t know how to create a comprehensive computer repair business plan pdf , we are providing here the business plan for a startup, PC Fix.

Executive Summary

2.1 the business.

PC Fix will be a licensed and registered computer repair business startup. The business will be based in Boston. The business will provide computer repair, maintenance, and upgradation services to individual customers, and small and large business setups.

2.2 Management of Computer Repair Shop

Computers can get software and hardware problems anytime. Therefore, if you want to start a computer repair business you must have adequate staff. So that you can provide your customers with instant support.

While you decide your strategy about how to set up a computer repair business, you should start gathering a skillful workforce. To manage your business, you will also be needing experienced supervisors to monitor all aspects.

2.3 Customers of Computer Repair Shop

Before researching how to start a computer repair business you should explore who will be your customers. Knowing your customers will help you in amassing the equipment and staff that could meet their demands.

PC Fix identified its customers as individuals who possess their personal computers, small and large businesses, educational institutes, and government organizations.

2.4 Business Target

Our aim is to become the most renowned computer repair business within a year of our launch. Our financial targets to be achieved over the next 3 years are demonstrated in this table.

Company Summary

3.1 company owner.

Steve Wayne will be the owner of PC Fix. Steve has an Associate Degree in Computer Science. He has worked as a computer support specialist for three years at Boston Finance Commission.

3.2 Why the computer repair shop is being started

Steve gained extensive experience in his field during his job. After three years he realized that he can earn multiple folds by becoming an entrepreneur. Considering his knowledge area he decided to start computer repair business plan pdf .

3.3 How the computer repair shop will be started

Step1: Plan your business

As a first step, you should plan everything about your computer repair business plan pdf and write it in your computer repair business description. If you don’t know what to include in a computer repair business plan pdf you can take help from this computer repairs business plan example. In this computer repair business plan sample we have listed everything about PC Fix including market analysis, sales business strategy , personnel plan, and financial plan.

Step2: Define your brand

After creating your computer repair business plan pdf , it’s now time to acquire the required licenses and setting up your physical presence. Meanwhile, you should also define your business values and aims to make people feel associated with your goals.

Step3: Start the recruitment

The next step is to initiate your hiring process to find the most competent employees.

Step4: Get ready to promote & market

After you’ve concluded all the above-mentioned steps, you should go for promoting your services.

Step5: Establish a web presence

These days, whenever people need any type of service, they search for it on Google. Therefore, it is very important to establish a strong web presence. It will enable you to come in top searches. And it will also allow you to attract more people by showing them others’ feedback.

Before owning a computer repair business you should decide your services. Through this, you will be able to purchase the right equipment and hire the right staff. In this computer repair business plan template we are listing the services of PC Fix.

• Hardware Repairs/ Maintenance/ Upgradation

We’ll also provide computer hardware repairs. Hardware issues are very common in computers. People often complain about screen freezes, blue-screen, file corruption errors, and abnormal shutdowns. They are all in actual hardware issues.

Along with it, we will provide regular maintenance and upgradation services on an instant basis as well as on monthly and yearly contracts.

• Software Repairs/ Maintenance/ Upgradation

We will troubleshoot and resolve software problems and faults. When hired on a monthly or yearly contract, we’ll ensure regular maintenance and upgradation of software.

• Computer, Laptop and Mobile Accessories

We will also offer computer and cellphone accessories such as network interface cards, batteries, speakers, headsets, USB flash drives, etc.

• Database Management System Development

Our last service will be for businesses, institutes, and organizations. In this, we will develop a cost-effective database management system for them to manage large and irregular datasets.

Marketing Analysis of Computer Repair Shop

Before starting computer repair business it is essential to carry out a detailed marketing analysis. Marketing analysis allows you to identify ongoing and forthcoming market trends. That will eventually enable you to recognize

• The customers that may be directly or indirectly interested in your services.
• The unoccupied opportunities to serve your target customers.
• The ways that can best capture the attention of your target customers.
• The product prices that can help you draw customers as well as earn profit.

Marketing analysis should be done systematically. If you don’t know what to include in a marketing plan, you can take help from here. In this blog on how to write a business plan for computer repairs, we’re providing the marketing analysis done for PC Fix.

5.1 Market Trends

In the United States, almost everyone possesses a personal computer, laptop, or cellphone. Along with it, to manage large data sets and to work on research areas, government organizations, educational institutes, and businesses use computer-based labs and systems. With these electronic gadgets, come their hardware and software issues. Therefore, a computer repair business is needed more than ever.

Currently, more than 41k computer repair businesses are running in the U.S. according to IBISWorld. The market size until 2020 is reported to be $18 billion. Moreover, the industry has also acted as a source of employment for more than 124k people.

5.2 Marketing Segmentation

Before opening a computer repair business, you should identify the groups of your target customers. Doing this will enable you to recognize their expectations, needs, and purchasing capabilities.

As computers are used in nearly every field now, the customers of the computer repair business belong to various walks of life. The major groups of customers as identified by PC Fix are given below.

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5.2.1 Individuals

The first group of our target customers comprises people and students who have their personal computers and laptops. This category gets really worried on encountering any faults/ problems with their devices. Therefore, we expect them to visit our shop frequently for hardware/ software repairs and also for purchasing electronic accessories.

5.2.2 Small & Large Businesses

The second group of our target customers will be businesses. Nowadays companies use computers to monitor their business, cash flows, and to perform their work. Thus, they are expected to avail of our services on a contract basis as they need regular maintenance and upgradation.

5.2.3 Educational Institutes

Our third category comprises educational institutes that have established computer labs for study, research, and management purposes.

5.2.4 Government Organizations

Last we also expect government organizations based in our city to be our customers for their computer repairs and upgradation.

5.3 Business Target

In your computer repair business model you should clearly define your computer repair business plan pdf targets to be achieved over a specified time. This can help you in directing your workforce and your resources towards a common goal.

PC Fix aims at

• Earning a net profit margin of $28k per month by the end of the third year
• Earning an average rating above 4.65 by the end of the first year
• Maintaining a CSAT score above 90%
• Achieving a customer retention rate of 90% by the end of the first year

5.4 Product Pricing

Our prices are slightly lower than that of our competitors. This is because we want to get introduced to a large number of people as soon as we get launched.

Marketing Strategy

To capture the attention of your target customers amid huge competition, it is necessary to have an efficient sales strategy. In this computer repair business proposal we are providing computer repair business marketing plan of PC Fix. So that you can learn what can be done to stay competitive and successful.

6.1 Competitive Analysis

• We have extremely skilled and collaborative staff.
• We are highly client-oriented and are willing to go the extra mile to satisfy our customers.
• Customers can book our services through our website.
• Only we in our vicinity are providing computer and cellphone accessories. And that is something that will help us draw more customers.

6.2 Sales Strategy

To attract our target customers, we will:

• Establish a strong web presence by making it SEO
• Advertise our services through Google Local ads service
• Provide a 40% discount on all of our services except PC accessories for the first 3 months of the launch
• Provide a 30% discount to organizations, businesses, and institutes on a 6-month maintenance contract.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

When you write a business plan computer repair shop, you should also include a list of required employees in it. Through this, you’ll be able to define a criterion to select the most competent employees. Moreover, make sure that you also throw light on their average salaries for at least 3 years in your personnel plan.

7.1 Company Staff

Steve will be the CEO himself. However, to run his business he will hire the following people.

• 1 Co-Manager/ Supervisor to procure equipment & see overall operations
• 8 Computer Repair Technicians
• 1 Software Developer to develop management software & company’s website
• 1 Accountant to maintain financial records
• 2 Sales Executives to promote the company and negotiate contracts
• 1 Store Manager (to manage accessories display and sales)
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

A considerable amount is needed to build a computer repair business. If you want to make sure that your investment group to business plan doesn’t go waste, you must do accurate financial planning before you actually start your business. An accurate financial plan includes cash flow tables and diagrams, projected profit and loss, gross margins, and balance sheets. Combined, all these segments provide you with the idea of how to cover any unexpected financial loss. Or how much to keep in reserve etc.

Here, we are providing the financial plan made for PC Fix, so that you can take a general idea of computer repair finances.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Example Computer Repair Business Plan in pdf

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• What types of computers will you be able to repair?
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Computer Repair Business Plan

This sample business plan will guide you with regards to successfully starting your own computer repair business..

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E-commerce internet sample business plan, wifi kiosks sample business plan, industry specific software sample business plan.

Click here to view this full business plan

Executive Summary

PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade service) to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.

PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S Corporation in December of 2004. PC Repair will at first be a home office start-up, utilizing one studio room in the owner’s home and serving customers in the local Ramsford-on-Bitstream area.

In the third month of our plan, we will move into a leased office space and hire a second technician. As sales increase, we will hire additional personnel.

The Market The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues.

In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small business PC users will provide the majority of our business revenue.

Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales.

PC Repair has decided to focus mainly on the small business market, as these customers typically don’t have a full-time IT person, but have full-time IT needs.

PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income.

For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs. Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. Market research indicates there is an abundance of business for a small company such as PC Repair.

Start-up Funding and Financials To get PC Repair started the owner is providing cash and assets. We are also seeking a short-term loan, to be secured with the owner’s home equity, and repaid within three years.

Our conservative sales forecasts, based on industry research within the local area, project hefty sales in year one, steadily increasing through year three. To reach these goals, we will use an aggressive advertising campaign to exploit our competitors’ weaknesses.

With good cost control, we will see a modest, yet comfortable, net profit the first year, even after moving into a leased space and hiring additional technicians.

1.1 Objectives

• To provide the best service available to the community at an affordable price.
• To generate substantial market share so that PC Repair is a common name.
• Constant growth in sales from start up through year three.
• To generate customer satisfaction so that at least 40% of our customer base is repeat business.

1.2 Mission

Our goal is to set the standard for on-site computer solutions through fast, on-site service and response. Our customers will always receive one-on-one personal attention at a very affordable price.

Our customers will receive the highest quality of customer service available. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers’ problems.

1.3 Keys to Success

• Establishing a brand identity and generating brand recognition through marketing.
• Responsiveness: being an on-call computer paramedic with fast response time.
• Quality: getting the job done right the first time, offering 100% guarantee.
• Relationships: developing loyal repeat customers–retainers.

Company Summary

PC Repair is an S Corporation located in Ramsford-on-Bitstream, owned by Jack Hacker. With a small 3-year loan, PC Repair will grow in one year from a one-man, home-office based repair shop to a profitable, 3-person business in a leased location.

We will build the necessary infrastructure to quickly and efficiently respond to customers’ computer needs, guaranteeing speedy, friendly, competent, and cost-effective technical support.

2.1 Company Ownership

PC Repair was initially envisioned as a sole proprietorship in the owner’s home. However, recent feedback from our marketing outreach has suggested a much higher sales potential than originally imagined, and PC Repair has been reformed as an S Corporation.

This change will provide additional legal protection for the owner, and will also streamline the financial operations of the company as we expand the personnel to 5 within the next three years, lease a separate space for offices, and purchase company vehicles and cell phones.

The owner, Jack Hacker, has 10 years of experience in the fields of technical support, networking, and computer training and repair. Jack has also spent the last three years as the manager of a custom computer building and repair store, and understands the computer needs of small businesses.

2.2 Start-up Summary

Total start-up expenses include initial expenses for establishing our website, setting up the business, and doing our pre-opening advertising. Exact allocations are shown in the table.

The bulk of our start-up requirements are asset needs: we need diagnostic and repair equipment, half of which will be contributed to the business by the owner from his own materials.

We are treating this equipment as assets because we expect it to last at least three years, and to have some resale value when we are through with it; we will buy additional expensed equipment in years two and three. We also need start-up inventory which includes RAM, spare hard drives, cables, and cases.

Although we will keep expenses to a minimum for the first three months, before we move, we will also need cash at start-up, to see us through the next several months with a positive cash balance.

PC Repair will offer computer repairs, training, networking and upgrade service to clients in two major categories: home PC users and small business users. As PC Repair and the client demands grow, we will offer software development to our business clients.

From the very first day, we will offer on-site repair and consulting services, so that our clients don’t need to take time out of their busy days to haul a computer in to our workshop. This is the single biggest frustration Jack has seen among small business owners needing computer help.

Much of our diagnostic equipment is portable, and we will remove a PC to our workshop only when the problem requires more detailed diagnosis or repair. We will also offer free pick-up and delivery of PCs needing repair. To meet the growing demand for this service, we will purchase a company vehicle in the third month.

We will also offer extended maintenance contracts, so that business clients can deal with technical support and repair needs as a single line-item expense, rather than having to plan for unexpected crashes and problems with a rainy-day fund they may never use. Maintenance contracts yield a high gross margin for us, and provide peace of mind for the customer.

We will offer limited software support (installation and compatibility issues), and focus on hardware and networking support – this is a vital distinction, since software is evolving much more rapidly than hardware, and our clients will have such diverse software needs that we couldn’t possibly keep up with all of them.

We will encourage clients to register their software and use the software’s own support options to their full potential. We will, however, keep up to date with multiple operating systems and networking developments, working with clients to make sure they have the most appropriate combinations of hardware, OS, networking, backup systems, and software.

Backup and security are becoming higher priorities for all our potential customers, as internet usage (and its pitfalls) becomes more common, and as more and more daily records are stored electronically.

Market Analysis Summary

PC Repair will provide computer support in both a consulting and technical capacity to small business owners as well as home PC users. Since PC Repair is currently a one man operation, its growth in the first three months will be limited by the owner’s capacity to complete work.

However, these first three months are critical for establishing our credibility and a reputation for getting the job done quickly and well. We will focus on delivering excellent service, and using the good word of mouth from this initial period to network with other potential clients.

Personal market research by the owner indicates an attractive market niche for our services, of which PC Repair will take full advantage.

The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues.

National chains, such as “Geeks on Call,” and Best Buy’s “Geek Squad” have seen rapid growth in demand for these services in the last few years. Customers are seeking skilled help with everything from installation of software and hardware components, to networking, to transferring files from an old computer to a new one.

Those who can often enlist their tech-savvy children’s help, but others are not so fortunate, and small-business owners need reliable and quick help with all their computer needs, since every hour down may mean an hour or more of lost revenue, especially for any business with a website or those doing e-commerce.

4.1 Market Segmentation

The existing computer service market is so extensive that categorizing it is rather difficult. We have broken our potential market down into two groups, based on their needs: home PC users and small business clients.

Home PC User Our home PC user market includes non-tech-savvy residents of the local area (15 mile radius), generally between the ages of 30 and 70, with at least one home computer.

We are not expecting income from users below 30, who tend to be more comfortable with technology and willing to attempt repairs and upgrades on their own, without seeking professional assistance.

Such home users generally own a computer to do email, play games, write letters, scan and print photos, and occasionally to do bookkeeping or taxes. Home PC users with more sophisticated applications generally have enough tech savvy, from tech experience at work, to do their own repairs and upgrades.

Their hardware needs will include the computer itself, monitors, keyboards, mouse, printer, and scanner.

This group is growing slightly faster than the overall population growth in our area, in part due to the increasing demand for computers among retired people and young families, about 7% a year.

Small Business Users Small business users will provide the majority of our business revenue. The small business market will be defined as customers within a 15 mile radius, with 2 or more computers or a network which they use for business purposes at least 25% of the time.

Their business use may include minor usage, such as updating a business website for a brick-and-mortar store, keeping the books, designing graphics or ad campaigns, and writing copy for press releases. It may also be more extensive, incorporating inventory tracking, POS systems, customer databases, online product/service delivery, or product development.

The more intensive their computer usage for business, the more critical it is to them that their technology work well and reliably, and that quality repairs and support are available in a crisis. Their hardware needs will include the same items as home users, plus servers, backup systems, data storage, and wireless networking.

4.2 Target Market Segment Strategy

Although there are more potential customers among home PC users, we expect the majority of our revenue to come from small business clients, since their need for our services is more urgent, and they are willing to invest in technology as part of their business plan.

The majority of our marketing efforts will thus be focused on small business owners. These customers typically don’t have a full-time IT person, but have full-time IT needs. Home PCs are often used by multiple people, and serve multiple purposes.

Our home PC users need help with managing their settings to integrate the different needs of all household members as much as they need technical assistance.

ComputingNet magazine recently reported on the substantial need for timely and cost-effective computer upgrades and repairs in this region; Jack Hacker has seen this market need in person, as frustrated clients waited for days or weeks for their critical components to be returned to full capacity, with no inexpensive alternative to the existing computer repair shops.

All of our clients need technical assistance, but we are also selling peace of mind: our clients will know that friendly, efficient help is just a phone call away.

As more and more companies switch their support services to automated call centers or touch-tone menus, the simple reassurance of hearing another human voice on the phone within a few rings is immeasurable. Even better is knowing that within a few hours, someone will show up and take care of their problem.

Both the software and hardware side of the computer industry continue to turn out new and revised computer components at alarming rates.

For PC Repair this means job security well into the future. As reported by the Wall Street Journal, there seems to be no end to the development of the computer market.

Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come.

4.3 Service Business Analysis

Secondary market research shows computer service customers tend to be very loyal to providers that do good work and satisfy their needs. An analysis of PC Repair’s main competitors shows no overwhelming strengths that would be significant barriers to entry into the market, as our local competitors have serious weaknesses.

The computer maintenance and repair industry is fragmented, with a few large, national players and hundreds of small, local stores.

While most computers are actually repaired in-store, near the customer, parts for the repair come from major manufacturers and distributors; delays in receiving necessary parts can significantly slow down the repair process.

Large chains have solved this problem by keeping vast amounts of inventory in stock at all times, while local stores offer customers the trade-off of personal interaction and trust that may make up for some delay.

PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users.

We will leverage this customer loyalty into great word of mouth marketing and steady growth.

4.3.1 Competition and Buying Patterns

Customers choose computer repair and assistance services based on reputation, previous experience, and price. They may choose to return to a mediocre provider with whom they’re familiar, rather than try out a new unknown company about whom they’ve heard nothing.

Large stores, especially the service departments of national chains, have a great advantage simply in their affiliation with an established brand.

Establishing our brand identity and a great reputation in the first few months is critical to our success. Once we have broken in to the local market, our great service will turn new clients into permanent clients.

Our services will be second to no one and our prices will be very reasonable for the high quality service we offer. By providing superior service, word of mouth alone will bring in many new clients. The satisfaction our consumers find will keep them coming back. There are two main competitors for the computer upgrade and repair business in this area:

Competitor A:

They are a well established provider of computer upgrades and services, and do quick work. However, they have a high staff turnover, a young and inexperienced staff, and are more interested in selling new components than in maintaining existing machines or finding custom solutions.

They do not offer any kind of pick-up and drop-off service, and do not offer on-site help. They really only offer hardware support.

Competitor B:

Smaller and less known then A, B provides many services for residents living in east and south parts of town. They are more willing to spend time with a client, figuring out exactly what his or her needs are, and suggesting new options than competitor A.

However, they have an inefficient ordering system and an unkempt shop, which deters potential customers and can turn existing customers to the competition. They also do not offer on-site services, although they are considering instituting a trial pick-up/drop-off service.

They are in the best position to copy our innovations and steal customers, but their management is complacent and may not respond to competition.

Both of these companies charge rates in excess of PC Repair; we will be able to attract the price-sensitive market without much work.

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How To Start a Computer Repair Business in England

By Jake Rickman

Updated on 8 September 2022 Reading time: 5 minutes

This article meets our strict editorial principles. Our lawyers, experienced writers and legally trained editorial team put every effort into ensuring the information published on our website is accurate. We encourage you to seek independent legal advice. Learn more .

• 1. Create a Business Plan 

2. Pay Close Attention to Your Financial Plan

• 3. Choose a Business Structure 

4. Consider Insurance

5. be aware of your tax liability, key takeaways, frequently asked questions.

If you are interested in starting a computer repair business, you must be aware of certain commercial and legal issues. You may consider this if you have a knack for fixing computers or wish to add a revenue stream to supplement your full-time job. In any event, starting a new business can initially seem like a daunting task. However, there are a few key areas you should first consider before starting a business. This article will explain these legal and commercial issues you might want to consider before starting a successful computer repair business. 

1. Create a Business Plan 

Almost every business will benefit from a well-considered business plan. At its most basic, a business plan forecasts the critical strategic and financial challenges in the short, medium, and long term. 

When you are in the early stages of building your computer repair business, you will need to consider:

• who are your target market i.e. whether they are personal or commercial clients; 
• what services will you offer;
• whether you will hire employees ;
• how you will market your services; and
• what premises you intend to operate your business out of.

A financial plan forms part of your business plan. This portion summarises critical financial metrics, including:

• upfront expenses;
• fixed and variable costs; 
• cash generation; and 
• financing plans. 

Importantly, you should consider how you intend to fund the initial stages of your business: will you pay for the upfront costs with your savings? Or will you seek a loan from a bank or investments from friends and family?

You should give due consideration to your projected startup costs. This is because your ability to pay off your initial costs will determine whether your business is successful in the short term. 

For a computer repair business, some upfront expenses particular to the industry include:

• repair tools and workplace expenses; 
• computers, monitors, and hardware drivers; and
• an inventory of repair parts such as CPUs, fans, batteries, hard drives, and memory sticks.

You should also consider hiring a solicitor to draft your commercial contracts. After all, computer repairs involve a high risk that your customers’ data may be lost or corrupted. 

3. Choose a Business Structure 

A business structure refers to the legal framework your business will operate under. The four most common business structures for all small businesses in England are:

• sole-traders;
• unincorporated partnerships;
• limited companies; and
• limited liability partnerships (LLPs). 

As a business founder, you should familiarise yourself with the implications of trading through an unincorporated business structure (like a sole trader or partnership ) instead of an incorporated one (like a limited liability company). 

The main benefit of an incorporated company is that you tend to benefit from the legal principle of limited liability, which means that your business’ assets and liabilities are separate from yours. However, the downside to trading through incorporated structures is that they require more administration and management. If this distinction is not clear, consider the following example. 

Say a client has a legal claim against you for £15,000. However, you operate an incorporated limited liability company valued only at £10,000. Consequently, your customer can only recover a portion of their claim from your business’ assets. On the other hand, if you are not incorporated and do not benefit from limited liability, your customer can come after your personal assets, such as your house and car, to satisfy the claim.

There is not always a legal requirement to obtain insurance, but all businesses should consider obtaining insurance. From a commercial perspective, you may find that other businesses may not do business with your business if you do not have insurance. 

A comprehensive policy for a successful computer repair business will likely include:

• public liability coverage;
• products liability coverage; and
• financial loss.

Your business’ tax liability depends on the business structure you trade through and your income and expenses. Therefore, you should consult an accountant or tax professional to ensure you comply with your obligations and maximise any credits and tax benefit your computer repair business may be eligible for. 

As with any new business, you should have a well-considered business plan in place. You should pay special attention to the financial portion of your plan. Furthermore, you should consider what business structure suits your business, as well as what insurance policy will effectively cover your business. If you need help with your start-up business, our experienced startup lawyers can assist as part of our LegalVision membership. You will have unlimited access to lawyers to answer your questions and draft and review your documents for a low monthly fee. So call us today on 0808 196 8584 or visit our membership page .

The most likely risks you face as a computer repair business owner is damaging your customers’ equipment and causing them financial loss.

By incorporating your business, you can mitigate risks associated with operating a computer repair business owner. This way, you can benefit from limited liability.

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The international Repair Café slogan is “Toss it? No way!” The Moscow Library wants to help our community put that idea into action — so we offer four free Repair Cafés a year. Community members can save money, learn new skills and keep as many things out of the landfill as possible by bringing items in need of repair to the 1912 Center Great Room. Volunteer experts will share their repair skills in such areas as clothing and textiles; book mending; small appliances; knife sharpening; jewelry; and gluing options. We make no guarantee that items will be fully repaired, and it’s understood that you bring items at your own risk. But hey, you can learn a repair skill, it’s free, and it’s a fun way to socialize with your community. Bonus: light refreshments are provided.

Partial funding for Repair Café is supplied by the Friends of the Moscow Library.

Virtual Repair Cafés

During the COVID-19 Pandemic, we were unable to do in person Repair Café so we did some digital tutorials with some of our awesome volunteers!

“Repair Cafés are free meeting places and they’re all about repairing things (together). In the place where a Repair Café is located, you’ll find tools and materials to help you make any repairs you need. On clothes, furniture, electrical appliances, bicycles, crockery, appliances, toys, et cetera. You’ll also find expert volunteers, with repair skills in all kinds of fields.” -From Repair Café’s website.

Repair Kits in Our Catalog

Check out our Bike Repair Voyager Kit!

Thank you to Avista Utilities for replacing our broken bike pump with a new and upgraded model! Now you can swing by the library and leave with pumped up bike tires to help carry home your pumped up book bag!

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Shockoe Bottom computer repair shop powering up Charlottesville expansion

RICHMOND, Va. -- After deciding the Richmond computer-repair scene is too crowded for a new location, a Shockoe Bottom shop is betting on a westward expansion to grow the business.

Computer Cave, which repairs and sells computers and other electronics, is planning to open a new store in Charlottesville.

The company’s upcoming second location follows its Richmond outpost that opened about five years ago at 11 S. 15th St., and comes as Computer Cave is expanding its customized gaming PC offerings.

Computer Cave had been weighing a local expansion, and scouted Chesterfield County for a potential new location. That project came during co-owner Andy Kimberlin’s relocation to Waynesboro. With the move came familiarity with nearby Charlottesville, which appeared to Kimberlin to be home to fewer competitors compared to the Richmond area and on a similar growth trajectory.

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Computer Support Business Plan

Start your own computer support business plan

I Tech Solutions

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

I Tech Solutions is a consulting-oriented company, intending to fill in the market need for a professional, customer-focused computer company. The company emphasizes service and support to differentiate itself from more price-oriented computer companies. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for I Tech Solutions to penetrate this market.

Located at (discussion omitted), we realize that, for us to prosper, we need to be flexible and responsive, to delight clients by providing them with what they want, when they want it, and before the competition can offer it. The company intends to achieve this through a solutions approach that is customer-centric, and in which the customer’s business objectives enjoy top priority.

Once the needs and processes are understood and described, leading edge products and best-of-industry skills will be applied to design and develop a fitting solution to enable the client’s business in the most cost effective way.

Our marketing strategy will be based mainly on ensuring that clients know what need the service(s) is able to fulfill, and making the right service and information available to the right target client. We intend to implement a market penetration strategy that will ensure that our services are well known and respected in our respective industry. Our strategy will convey a sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve traditional advertising, Internet marketing, personal selling, public relations, and direct marketing, details of which are provided in the marketing section of this plan.

It is important to recognize that make our intangible resources, such as our ability to relate to customers regarding their needs and wants, management style, corporate culture and commitment. These elements will differentiate us from our competitors and contribute towards the development of a sustainable competitive advantage.

In a nutshell, we don’t intend to just market and sell our product and services, but to provide customized services and products that will enable our clients to optimize their output and, assist in the attainment of their goals and objectives. However, for us to attain the above stated we shall need funding from outside investors.

Note : All currency values in the charts and tables are expressed in the Botswana Pula (P).

1.1 Objectives

Our business strategy will revolve around the need to provide quality products and services to our various target customers. This shall be undertaken through the establishment of a professional team and the provision of quality, custom-designed services, catering to the client’s particular needs.

We intend to attain the following objectives:

• Develop a follow-up strategy to gauge performance with all our clients.
• To continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of company objectives.
• To instill a culture of continuous improvement in beating standards of customer satisfaction and efficiency.
• We are fully committed to supporting growth and development in the economy.

1.2 Keys to Success

The keys to the projects’ success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. The key success factors will include the following:

• Excellence in fulfilling the promise: completely confidential, reliable, trustworthy expertise, and service(s) through the provision of an uncompromising service. This dictates that we have the latest technology, hardware, software, and well-trained personnel so as to deliver this promise.
• Timeous response to clients’ orders: we cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image, reputation, and future business. We need to be continually communicating with the client, ensuring we provide needs-based solutions.
• Skill and depth of knowledge: Considering the nature of our services and their relative infancy on the market, the skill and depth of knowledge of our personnel is of utmost importance in determining the provision of the service(s) to the end-users.
• Clear product and marketing positioning: Not wanting to be associated with the numerous vendors on the market, we intend to aggressively market our business and the services we provide in order to be at the top of our clients’ minds.
• Leveraging from a large pool of expertise: The company’s various alliances with technological and training partners shall prove invaluable. The skills and intellectual capacity these partners will have in the fields of product support, design and system integration, implementation and execution, lifecycle support and understanding, training, and in the application of new technology are intangible benefits to I Tech Solutions.

1.3 Mission

Company Values

I Tech Solutions is committed to the fair and ethical treatment of employees and stakeholders. This shall be undertaken through implementation of the following company values:

• We intend to be a responsible corporate citizen, fulfilling our obligations as an integral member of society. Our business decisions will give appropriate weight and consideration to social and environmental impacts.
• We intend to provide products and services of uncompromising quality.
• We intend to seek mutually beneficial and enduring relationships in all the commitments that we make, ensuring that they are straightforward and honest. Our communication will be open and accurate, both internally and externally.
• We will intend to uphold all the above company values, promoting our employees to do likewise.

Through implementation of the company values, we believe that we will be able to attain our goals and objectives for the benefit of all concerned, in particular, the communities in which we will operate.

I Tech Solutions is built on the assumption that the management of information technology for business is like legal advice or accounting, in that it is not inherently a do-it-yourself prospect, and requires outside expertise to install and implement it. Smart business people need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers: as trusted allies.

I Tech Solutions intends to be such a solution provider. We will serve our clients as trusted allies, providing them with the loyalty of a business partner and the economics of an outside vendor. We want to make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability. Many of our information applications will be mission critical, so we will give our clients the assurance that we will be there when they need us. The above is well summarized in our mission statement which is as follows:

“The company is dedicated to leveraging emerging technologies to provide the highest level of quality products and services, customer service, and security.”

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

I Tech Solutions was founded in November 2000 as a private limited company. For most of its initial existence, the company intends to establish close relationships with its various clients, with the intention of expanding in the near future.

2.1 Company Ownership

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2.2 Start-up Summary

Total start-up capital and expenses covered include legal costs, business cards, stationery, and related expenses. Messrs. T., S., and P. have provided investment covering much of the starting assets, with the rest of required financing coming from a 5-year commercial loan obtained from Bank Z. The start-up table below itemizes the start-up expenses.

Note : All currency values in the charts and tables are expressed in the Botswana Pula (P).

Products and Services

I Tech Solutions will provide computer products and services to small, medium, and large businesses. We will also be focused on providing network systems and services to businesses. The systems include both PC-based Land Area Networks (LAN) systems and minicomputer server-based systems. Our services include design and installation of network systems, training, and support.

3.1 Product and Service Description

I Tech Solutions intends to provide the following services:

• Financial Solutions ( discussion omitted in this sample plan )
• Network Solutions ( discussion omitted )
• Data Backup Solutions and Services ( discussion omitted )
• E-commerce Solutions ( discussion omitted )
• Hardware Supply and Technical Support ( discussion omitted )
• Paperless Office Automation Solutions ( discussion omitted )
• Training ( discussion omitted )

3.2 Technology

I Tech Solutions will strive to maintain the latest hardware and software capabilities so as to ensure we are continuously at the forefront in our market arena. The one certainty in our industry is that technology will continue to evolve and develop, changing what we market, as well as how we market it. Our aim is to be aware of the implications of this new technology, and utilize it in our existing framework where possible. Complete presentation facilities for preparation and delivery of multimedia presentations on Macintosh or Windows machines, in formats that include on-disk presentation or video presentation are also possibilities.

3.3 Macro-environment

Our macro-environment is exciting. We are in the middle of an unprecedented boom in connectivity and communications, as the Internet offers information technology like we never dreamed of. We are concerned with real value, real changes in the way we deal with information.

Meanwhile, all other signs are positive. The current drive by the government towards a more diversified economy presents an opportunity for our business to propel and excel in our intended markets, benefiting from the support of the concerned institutions and trade bodies. In addition to Botswana becoming an increasing economic hub, we foresee the demand for high quality business communication solutions to be on the rise. Through the undertaking of our business activities, we foresee no difficulty, in gaining market acceptance, provided we deliver the final service timeously, of good quality, and  at competitive rates.

3.4 Future Products and Services

We must remain on top of any new technology, because this is our bread and butter. For networking, we need to provide better knowledge of cross platform technologies. Also, we will be under pressure to improve our understanding of direct-connect Internet and related communications.

In putting the company together, we have attempted to offer enough services to allow us to always be in demand by our clients. However, technological developments have provided us with a new era of opportunities for the various organizations in which we can only guess at the needs. For example, current rapid innovations/development of Wireless Application Protocol (WAP) technology presents an opportunity to be realized, particularly focusing on WAP-enabled cell phones that allow individuals to access or send email messages on a cell phone. However, the most important factor in developing future services will be market need. Our understanding of the needs of our target market segments will be one of our competitive advantages.

Market Analysis Summary how to do a market analysis for your business plan.">

The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for I Tech Solutions to make a valuable contribution towards achieving this goal. This will result in the implementation of modern Information Technology (IT) services and techniques, transfer of knowledge, and availability of quality brands.

4.1 Market Segmentation

We will be focusing on proactive, market seeking organizations that want to ensure an efficient and effective IT system that will assist in the realization of their business objectives.

Our target companies are large enough to require the high-quality IT management we offer, but too small to have a separate computer management staff. However, our most important group of potential customers will be business executives in large, medium, and small corporations. These are marketing managers, general managers, sales managers, and other decision makers who often need to access company data and information in their various business decisions. They will not waste their time or money looking for bargain information, questionable expertise, or cheap computers and accessories. Our potential clients will include: (discussion omitted).

Another intention will be to offer an attractive development alternative to the company that is management constrained and unable to address opportunities in new markets and new market segments, due to technological shortfalls.

4.2 Target Market Segment Strategy

Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our products and services’ prices take customers’ budgets into consideration, and that these people appreciate the product/service and know that it exists, including where to find it. One of our intentions will be to target those innovative or proactive companies contemplating transferring a part of their marketing activities on the Internet, in order to benefit from the advantages offered by this unique system of communication. We realize the need to focus our marketing message and our service offerings.

4.2.1 Market Needs

Since our target market is the product and service seeker, the most important market needs are support, service, training, and installation, in that order. One of the key points of our strategy will be the focus on target segments that know and understand these needs and are willing to pay to have them filled. We realize that all personal computer users need support and service. Many of our target customers are going to be those who cannot get good products or services from the major vendors who focus on high volume orders only.

4.2.2 Market Trends

The most obvious trend in the market is the increasing number of IT firms on the market. This has been true for years, but the trend seems to be accelerating. We see the major brand-name manufacturers being established on the market mainly through agents. Secondly, the computer has become a basic necessity in the office environment and business set-up. The vast improvements in computer power and storage, means that owners are mandated to up-grade or buy new and improved systems, with the former often being much cheaper. A third trend is ever-greater connectivity. Everybody wants to be on the Internet, and every office is looking at having a LAN. However, the major stumbling block for the majority of theses companies is the high cost of installing such networks.

4.3 Service Business Analysis

The following sections provided discussions on who participates in the computer industry, what the competition provides, and what the customer has been purchasing.

4.3.1 Business Participants

We are part of the computer reselling business, which includes several kinds of businesses:

• Computer Dealers : Storefront computer resellers usually offer a minimum of software, and very little, if any service and support. They are concerned with moving as much stock as possible. Their prices are usually higher than the larger stores.
• Chain and Computer Stores : They often occupy a large area of space, decent walk-in service, and are often warehouse-like locations where people go to find products in boxes. They often however charge exorbitant prices for their brand products and maintenance service, if they provide any at all.
• Computer Consultants : These include consultancy companies that mainly specialize in the installation of new systems. Their consultant fees are often very high, especially for small- to medium-sized companies.

4.3.2 Competition and Buying Patterns

The vast majority of proactive, market-oriented businesses understand the value of having an efficient computer system, as well as the concept of service and support. They are much more likely to pay for them when the offering and benefits are clearly stated.

There is no doubt that we will compete more against the box pushers than other service providers. We need to effectively compete against the idea that once a computer is out-dated businesses should buy new ones, when with ongoing service and support, they can be upgraded.

The most important element of general competition, by far, is what it takes to keep clients for repeat business. It is worth making huge concessions in any single service to maintain a client relationship that brings the client back for future services.

Strategy and Implementation Summary

I Tech Solutions intends to win and maintain customers by providing products and services that add value, safety, and are supported by a well-trained professional team with commercial expertise. This is important to the successful implementation of our overall strategy and the need to ensure that all divisions and functions in the organization are working harmoniously towards attainment of the goals and objectives.

Our marketing strategy emphasizes focus. The target customers will include key decision-makers in business, who often order or recommend on behalf of the whole organization, the aim being to obtain an initial order and fully satisfy the customer from then on.

• We intend to initially build image and awareness through consistency and distinctiveness in our product and service provision.
• We intend to focus on delivering quality products and services that produce good referrals, which can then generate revenue. We intend to have a heavy personal selling component, supported by regular advertising we will always be active in our personal relationships with clients and strategic allies, keeping abreast of their needs and wants.
• We are focusing advertising on several key media.

We intend to achieve growth by creating a more enthusiastic customer culture than that of our competitors. The strategy is to grow the business by nurturing customers, differentiating the product/service offering through service and staff behavior.

Through the implementation of a fair, effective, and competitive remuneration policy we intend to optimize our human resource output and advancement. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows–a mutually beneficial relationship.

5.1 SWOT Analysis

The SWOT Analysis is a necessity to any start-up, it is an in-depth look at your Strengths, Weaknesses, Opportunities, and Threats. We are in a highly lucrative market in a growing economy. We foresee our strengths as the ability to respond to the market and to provide custom designed technological services. Our key personnel will have a wide and thorough knowledge of the technological services we intend to provide, which will go a long way towards penetrating the market. Below is a summary of the SWOT Analysis.

5.1.1 Weaknesses

• The introduction of new organizational practices and personnel who have not previously worked together presents a challenge to the organization.
• A limited financial base compared to the current major players in the IT industry.

5.1.2 Opportunities

• The Internet. The increasing opportunities of the Internet offer us another area of strength in comparison to the box-on-the-shelf major stores. Our potential customers want more help with the Internet, and we intend to be in a better position to give it to them.
• Service. As our target market needs more service, our competitors are less likely than ever to provide it. Their business model doesn’t include service, just selling the computers.
• Emerging Technologies. The rate of new product introduction in IT presents an opportunity to be explored.

5.1.3 Threats

• Innovation shortens life cycles and hence the need to act timeously on the market. This will recoup new service introductions in a shorter time frame.
• Concerns of decision-makers over ease of access and overall security of electronic transactions may need to be addressed. The recent glitch of the Barclays electronic system, which enabled some clients to access other account holders’ accounts while upgrading the system, proves the very realistic security concerns regarding the use of the Internet.
• The slow adoption rate of new technologies and products in these parts of the world does not bode well for our intended products and services.

5.1.4 Strengths

• Knowledge. Our competitors are retailers, pushing boxes. We know systems, networks, connectivity, programming, and data management.
• Relationship selling. We intend to get to know our customers, one by one. Our direct sales efforts will seek to maintain a relationship with our customers.
• Diversified market segments. The diversity of the products and services we intend to provide will ensure the lack of dependency on one particular market.
• Combination of skills in implementation. The management team intends to jointly develop business strategy and long-term plans with its strategic allies, having wide experience in their respective market and product know-how, and strong technical skills and business know-how.

5.2 Competitive Edge

5.3 marketing strategy.

One core element of our marketing strategy will be that of differentiation from our competitors. In terms of promotion, we intend to sell our company as a strategic ally, not just our products. We intend to offer extremely reasonable prices in comparison to competition, and we need to be able to sustain that. Market penetration through lower prices shall be undertaken where need be, while premium pricing in the case of the upper-end of the market.

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5.3.1 Distribution Strategy

Service provision and consulting will be sold and purchased mainly on a word-of-mouth basis, with relationships and previous experience being, by far, the most important factor. In this regard we intend to provide a service that exceeds customer expectations so as to ensure they refer us to potential clients through word-of-mouth. New business shall be developed through industry associations, business associations, and, in some cases, social associations, such as country clubs.

5.3.2 Marketing Programs

Advertising

In view of the fact that we are new on the market, we intend to undertake extensive advertising of our name and products and services we offer. This is to instill awareness and knowledge of our existence in the marketplace, which shall convert into market share. We intend to advertise in business and IT magazines that are read by our target market and will ensure we are adequately exposed on the market. A constant lookout will be made of any special editions in these various publications, which may provide an opportunity for us to advertise our services and ourselves. Advertising will also be conducted through television, radio, newspapers/magazines, and the Internet. Sponsoring a technology discussion/call-in talk show is a possibility.

Personal Selling

Word of mouth is critical in this segment. We will have to make sure that once we gain a customer, we never lose him/her. To help accomplish this, we must work to establish and maintain relationships. Personal selling will be a powerful form of promotion due to the fact that its flexibility will enable us to match the customer’s needs to specific attributes of our services, as well as giving concise details of what we are able to offer.

Public Relations

Recognizing that we are relatively new on the market, there will be a need to organize an event introducing ourselves onto the market. To this we will invite potential customers, senior officials, possibly including a government minister and other stakeholders, so as to penetrate the market. In collaboration with this we, also intend to place news stories and features in magazines and newspapers to keep stakeholders updated on the latest developments and to increase awareness.

The number of IT companies on the market dictates that the organization needs to promote itself through participation in trade shows and expositions. Not only will these increase awareness of our products and services, but if a particular product or service were to gain recognition, for example through being chosen No. 1 in innovativeness, the organization will be able to take advantage of this in all its promotional campaigns, adding leverage to its reputation and corporate image. An example of a trade show we intend to participate at is BITEC. These expositions will also be a good opportunity for us to network with various organizations and individuals.

Internet Marketing

The company will sell its services over the Internet as it is cost effective to reach a large number of potential clients, regionally and internationally. We also realize that customer/client research is needed before building an effective website, something which is rarely done by existing companies, in order to find out how customers will want to access information and journey through the site.

5.3.3 Positioning Statement

I Tech Solutions will position itself as a reliable solutions provider and trusted strategic ally who makes sure systems work, people are comfortable and conversant with the system, and down time is minimal. Unlike the other vendors/retail stores, we intend to know the customer and go to his or her site when needed, offering proactive support, service, training, and installation. In addition, I Tech Solutions is an ally to our clients’ businesses, and offers them a full range of services, from installation to support.

5.3.4 Pricing Strategy

We must charge appropriately for the high-end, high-quality service and support we offer. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge. Therefore, we must make sure that we deliver and charge for service and support. Training, service, installation, and networking support–all of this must be readily available and priced to sell and deliver revenue. We will charge ( discussion omitted ). This will ensure we penetrate the market upon entry.

5.3.5 Promotion Strategy

Our promotion strategy will be based primarily on informing potential customers of our existence and making the right information available to our target customer. I Tech Solutions intends to utilize an aggressive promotional campaign to introduce its products and services to the market. The intention will be to take advantage of several media sources in announcing the products and services and in the process enforcing awareness of our existence.

5.4 Sales Strategy

I Tech Solutions will receive its revenue streams from a combination of licensing agreements, sales commissions, monthly subscriptions, registration fees, network access charges, service fees, transaction charges, training, promotional incentive programs, and sales of hardware and software. The derived value of I Tech Solutions will come from the key partnerships established and developed in order to deliver a product and service provision of transactionally-based activities, providing opportunity to build brand and loyalty, around which relationship marketing will play a key role.

The sales forecast monthly summary is included in the appendix. The annual sales projections are provided in a table below. It should be noted that as we become established and known on the market we project sales to increase at a faster rate than the initial year.

Note : All currency values in the charts and tables are expressed in the Botswana Pula (P).

5.5 Strategic Alliances

I Tech Solutions intends to go into strategic alliances with several organizations. This will also reassure our customers that they are investing in “winning” products, technology, and service that are maintainable, flexible, and scalable enough to meet future demands.

At this writing, strategic alliances with several companies are possibilities, including X, given the content of existing interest and discussions. By going into strategic partnerships with suitable organizations, we will benefit from being able to concentrate on our core activities in the delivery of our products and services to the end-user, while ensuring that we do not have to compromise on quality of execution or the number of products and services we are able to deliver.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The human resources element shall be an essential component in the delivery of the total service. By having enthusiastic, capable, and empowered people interacting with our clients, we intend to build the competitive advantage of being able to comprehensively meet our clients’ needs. We also intend to give our teams enough leverage in decision-making to ensure that clients are handled promptly and to reduce lead-time in actual delivery of the service. It will be necessary to evaluate jobs and remuneration packages against market benchmarks to employees for their tasks to ensure they are competitive.

6.1 Organizational Structure

Our management philosophy is based on responsibility and mutual respect. We recognize the need to be constantly changing so as to adapt to the prevailing environment. We will have a flexible structure allowing for the above to be undertaken swiftly and smoothly. Please find below the job titles and descriptions we intend to have in place for the key personnel. ( table omitted )

6.2 Management Team

In a highly volatile industry with increasing competition, we recognize the need to be constantly changing to adapt to the prevailing environment. The management team extensive expertise and a broad knowledge of the products/services and markets, which, if well planned, will enable the business to realize its goals and objectives.

( profiles omitted )

The management style will reflect the participation of the shareholders. The company will respect its community and treat all employees well. We will develop and nurture the company as a community. We will not be hierarchical, especially considering the rate of change in our industry, which makes it mandatory for us to be highly flexible. Management’s ongoing initiatives to drive sales, market share and productivity will provide additional impetus.

6.3 Personnel Plan

The detailed monthly personnel plan for the first three years is included in the appendix. The annual personnel estimates are included here. We believe this plan is a fair compromise between fairness and expedience, and meets the commitments of our mission statement. We want the company to stay lean and flexible so that we can respond to our markets’ needs quickly. As we expand and increase in size we do expect to increase our personnel.

We will compensate our personnel well, so as to retain their invaluable expertise and ensure job satisfaction and enrichment through delegation of authority. Our compensation will include health care, generous profit sharing, and a minimum of 3 weeks vacation.

6.4 Training

In-house training shall be continuous with regular external training being undertaken, particularly following any new developments in the market. This is to ensure that we are continuously able to anticipate our markets needs–a proactive approach, which is so essential if we are to gain and maintain a competitive advantage. External training will also be conducted to ensure we are aware of the latest products and technology. This will also ensure that our personnel are able to set high standards, or benchmark, using these organizations standards.

6.5 Feedback and Control

(a) We will encourage our employees to put forward any suggestions they might have regarding the improvement of any of the company’s functions–an open door philosophy. Such a culture will enhance innovativeness and creativity in turn leading to job satisfaction and enrichment.

(b) We undertake to continuously formalize and measure cross-functional working communication so as to ensure that the various departments work harmoniously towards attainment of corporate objectives

(c) Important notices and developments will be continuously communicated to employees so as to keep them abreast of developments and promoting a sense of belonging and oneness in the organization.

Financial Plan investor-ready personnel plan .">

We want to finance growth mainly through cash flow and equity. We recognize that this means we will have to grow more slowly than we might like. The most important factor in our case is collection days. We can’t push our clients hard on collection days, because they are in larger companies and will normally have marketing authority, not financial authority. Therefore we need to develop a permanent system of receivables financing, using one of the established accounting systems. In turn we intend to ensure that our investors are compatible with our growth plan, management style, and vision. Compatibility in this regard means:

• A fundamental respect for giving our customers value, and for maintaining a healthy and congenial workplace
• Respect for realistic forecasts, conservative cash flow, and financial management
• Cash flow as first priority, growth second, profits third
• Willingness to follow the project objectives and contribute valuable input to strategy and implementation decisions.

Of these, only the last 2 are flexible.

7.1 Break-even Analysis

The following table and chart summarizes our Break-even Analysis. We don’t really expect to reach break-even until several months into the business operation, as illustrated in the financials.

7.2 Important Assumptions

The financial plan depends on important assumptions. From the beginning, we recognize that collection days are critical, but not a factor we can influence easily. Interest rates, tax rates, and personnel burden are based on conservative assumptions.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.
• We assume that there are no unforeseen changes in economic policy to make our products and service immediately obsolete.

Others include 30-day average collection days, sales entirely on invoice basis, including a favorable deposit policy, expenses mainly on a net 30-day basis, 30 days on average for payment of invoices, and present-day interest rates.

7.3 Key Financial Indicators

We foresee major growth in sales and operating expenses, and a bump in our collection days as we spread the business during expansion.

Collection days are very important. We do not want to let our average collection days get above 30 under any circumstances. This could cause a serious problem with cash flow, because our working capital situation is chronically tight. However, we recognize that we cannot control this factor easily, because of the relationship with our clients.

7.4 Projected Profit and Loss

Initial marketing and training expenses will be relatively high as we seek to become known on the market and staff get trained in provision of our services. This will be brought about by the development of sales literature, advertising expenses, and function expenses. As our market share increases and capital is generated, further marketing programs and the expansion of those in existence at the time will be undertaken, to ensure market development. However, with time, these programs will start generating revenue for the business, which we shall reinvest.

Our projected Profit and Loss is shown in the appendix, with sales increasing steadily from the first year through the second, and into the third year. We do expect to more than break-even in the first year of operation. Our cost of sales should be much lower, and gross margin higher, than in this projection.

7.5 Projected Cash Flow

The chart and table below present the cash flow projections for I Tech Solutions.

7.6 Projected Balance Sheet

The balance sheet shows healthy growth of net worth, and strong financial position. The three-year estimates are included in the appendix.

7.7 Business Ratios

The following table shows important ratios from the computer related services industry, as determined by the Standard Industry Classification (SIC) Index #7379, Computer Related Services.

Contingency Plan

• Another possibility is the introduction of a company or several companies in our niche. The need to undertake aggressive marketing, networking, and delivering a value-added service in our organization is a fundamental one.

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