• Sample Business Plans
  • Education & Training

Music School Business Plan

Executive summary image

The rising culture of learning music has opened innumerable opportunities for music businesses. Music schools offer mind-boggling profit margins making it a lucrative business venture.

Anyone with a passion for music can start a music school. However, having a comprehensive business plan in action will help you secure the initial funds to get started.

Need help writing a business plan for your music school? You’re at the right place. Our music school business plan template will help you get started.

sample business plan

Free Business Plan Template

Download our free music school business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Music School Business Plan?

Writing a music school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  • Introduce your Business: Start your executive summary by briefly introducing your business to your readers.
  • This section may include the name of your music school, its location, when it was founded, the type of music school (E.g., vocal training school, instrument learning school, early childhood music school, online music schools), etc.
  • Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
  • Products and Services: Highlight the music school services you offer your clients. The USPs and differentiators you offer are always a plus.
  • For instance, you may include music lessons, recitals, performances, and workshops as music services and mention individual instruction, personal attention, and niche expertise as some of your USPs.
  • Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
  • Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
  • Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

CTA Blue

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  • Business Description: Describe your business in this section by providing all the basic information:
  • Vocal training school
  • Instrument learning school
  • Early childhood music school
  • Online music schools
  • Describe the legal structure of your music school, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.
  • Owners: List the names of your music school’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
  • Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
  • Business History: If you’re an established music service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
  • Additionally, If you have received any awards or recognition for excellent work, describe them.
  • Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  • Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
  • For instance, children, teenagers, and adolescents would be an ideal target audience for online kids’ music school.
  • Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
  • For instance, the global kids’ music learning app is expected to reach 584.90 million dollars by 2030. It’s important to determine your share of the target market from this and its potential growth.
  • Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your music school services from them. Point out how you have a competitive edge in the market.
  • Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
  • For instance, web-based music learning has a booming market; explain how you plan on dealing with this potential growth opportunity.
  • Regulatory Environment: List regulations and licensing requirements that may affect your music school, such as business registration, online regulations, insurance, environmental regulations, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your music school business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Music Services and instrument

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

  • Music lessons: Mention the different types of music lessons you will offer. This may include individual and group lessons for various instruments such as violin, guitar, piano, and vocal training.

Performance opportunities: Highlight any type of performance opportunity that your school will offer. This includes recitals, concerts, competitions, and opportunities for music collaborations.

  • Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.
  • This may include having qualified and experienced instructors, well-maintained facilities and equipment, and individual attention.
  • Additional Services: Mention if your music school offers any additional services. You may include services like music summer camps, recording and production services, intensive workshops, etc.

In short, this section of your music school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  • Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
  • For example, specialization in a certain niche(i.e. Guitar), experienced instructors, and music technology could be some of the great USPs for an instrument music learning school.
  • Pricing Strategy: Describe your pricing strategy—how you plan to price your music services and stay competitive in the local market. You can mention any initial discounts you plan on offering to attract new customers to your music service.
  • Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
  • Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include consultative sales, partnering with educational institutes, offering referral programs, etc.
  • Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on course subscriptions, personalized service, etc.

Overall, this section of your music school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your music school, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  • Staffing & Training: Mention your music business’s staffing requirements, including the number of music instructors, accompanists, and support staff needed. Include their qualifications, the training required, and the duties they will perform.
  • Operational Process: Outline the processes and procedures you will use to run your music school. Your operational processes may include scheduling classes, curriculum design, attending walk-ins, offering free trials, equipment maintenance, and staff training.
  • Equipment & Machinery: Include the list of equipment and machinery required for a music school, such as musical and practice instruments, speakers, amplifiers, recording equipment, audio-visual tools, etc.
  • Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your music school management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founders/CEO: Mention the founders and CEO of your music school, and describe their roles and responsibilities in successfully running the business.
  • Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
  • Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
  • Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your music services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  • Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
  • Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
  • Balance Sheet: Create a projected balance sheet documenting your music school’s assets, liabilities, and equity.
  • Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  • Financing Needs: Calculate costs associated with starting a music school, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the music school industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your music school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This sample music school business plan will provide an idea for writing a successful music school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our music school business plan pdf .

Related Posts

DJ Business Plan

DJ Business Plan

Music Festival Business Plan

Music Festival Business Plan

Business Location Selection Process

Business Location Selection Process

AI-Enhanced Business Plan Tools

AI-Enhanced Business Plan Tools

How to Make a Business Plan Presentation

How to Make a Business Plan Presentation

Excellent Problem Statement Examples

Excellent Problem Statement Examples

Frequently asked questions, why do you need a music school business plan.

A business plan is an essential tool for anyone looking to start or run a successful music school. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your music school.

How to get funding for your music school?

There are several ways to get funding for your music school, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

What is the easiest way to write your music school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any music school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How detailed should the financial projections be in my music school business plan?

The level of detail of the financial projections of your music school may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

Can a good music school business plan help me secure funding?

Indeed. A well-crafted music school business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a music school business plan?

Marketing strategy is a key component of your music school business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

music academy business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

bpb AI Feature Image

Create a great Business Plan with great price.

  • 400+ Business plan templates & examples
  • AI Assistance & step by step guidance
  • 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Download Music School Business Plan

Financial Model, Business Plan and Dashboard Templates - FinModelsLab

Start Your Music Academy Business in 9 Simple Steps

By henry sheykin, music academy bundle.


Related Blogs

  • KPI Metrics
  • Running Expenses
  • Startup Costs
  • Pitch Deck Example
  • Increasing Profitability
  • Sales Strategy
  • Rising Capital
  • Valuing a Business
  • Writing Business Plan
  • Buy a Business
  • How Much Makes
  • Sell a Business
  • Business Idea
  • How To Avoid Mistakes

Are you passionate about music education and dream of opening your own music academy business? Look no further! In this comprehensive guide, we will walk you through how to open a music academy business in 9 essential steps. With the increasing demand for high-quality music education in the US, now is the perfect time to launch your music academy and make a difference in the lives of aspiring musicians.

According to the latest statistics, the music education industry in the US is experiencing steady growth, with an increasing number of students seeking quality music instruction. By following our step-by-step guide to starting a music academy business , you can tap into this lucrative market and carve out a niche for yourself as a music education entrepreneur.

From developing a solid business plan and securing funding to finding the perfect location, hiring qualified staff, and implementing a robust management system, this checklist covers all the key aspects of launching a successful music academy. So, roll up your sleeves, put on your entrepreneur hat, and get ready to turn your music education dreams into reality!

Define Business Model

Create business plan, secure funding.

  • Obtain Licenses and Permits

Find Suitable Location

Hire qualified staff, set up facilities.

  • Marketing and Launch

Implement Management System

9-steps to start a business.

Step Description Average Time Cost
1 Define Business Model 2-4 weeks $500-$1,000
2 Create Business Plan 4-8 weeks $1,000-$5,000
3 Secure Funding 4-12 weeks $5,000-$50,000
4 Obtain Licenses and Permits 2-6 weeks $500-$2,000
5 Find Suitable Location 4-12 weeks $2,000-$10,000
6 Hire Qualified Staff 4-8 weeks $1,000-$5,000
7 Set Up Facilities 4-12 weeks $5,000-$20,000
8 Marketing and Launch 4-8 weeks $1,000-$5,000
9 Implement Management System 2-4 weeks $500-$2,000

Before starting a music academy business, it is essential to define a clear business model, create a comprehensive business plan, secure the necessary funding, obtain all required licenses and permits, find a suitable location, hire qualified staff, set up the necessary facilities, plan a marketing campaign for the launch, and implement a management system for effective operations.

One of the most crucial steps in starting a Music Academy business is defining the business model. The business model for a Music Academy typically revolves around an hourly fee-for-service model, where students pay for individual lessons or blocks of lessons with a specific instructor or instrument. This model allows for flexibility in pricing and lesson packages to cater to the diverse needs of students.

When outlining the specific details of the hourly fee-for-service model, it is important to consider the pricing structure. Determine the standard rate for individual lessons as well as any discounts or packages for multiple lessons. Consider offering introductory rates or promotions to attract new students and retain existing ones.

In addition to individual lessons, consider offering special programs or workshops to cater to different skill levels and musical interests. These programs can include beginner, intermediate, and advanced lessons, group classes, and camps or workshops focused on specific genres of music. By diversifying your service offerings, you can attract a wider range of students and increase revenue streams.

To tailor your service offerings accordingly, identify the primary target market segments for your Music Academy . These segments can include different age groups, skill levels, and musical interests. For example, you may target children and teenagers for beginner lessons, while offering advanced classes for adult learners. By understanding the needs and preferences of your target market segments, you can create customized lesson plans and programs that meet their specific requirements.

Tips for Defining Your Business Model:

  • Conduct market research to identify the demand for music education in your area and determine the competitive landscape.
  • Consider conducting surveys or focus groups with potential customers to gather feedback on pricing, lesson packages, and special programs.
  • Stay flexible and be willing to adjust your business model based on feedback and market trends to ensure the long-term success of your Music Academy .

Music Academy Business Plan Get Template

Developing a comprehensive business plan is a critical step in the process of opening a Music Academy. This document will serve as a roadmap for your business, outlining key elements such as market research, competitive analysis, marketing strategies, operational plans, and long-term objectives. A well-crafted business plan is essential for attracting investors or securing financing.

When creating your Music Academy business plan, consider the following key components:

  • Market Research: Conduct thorough research on the music education industry, including the demand for music lessons, trends in music education, and the competitive landscape. Identify your target market and understand their needs and preferences.
  • Competitive Analysis: Analyze the strengths and weaknesses of your competitors in the music education sector. Identify opportunities for differentiation and how you can position your Music Academy uniquely in the market.
  • Marketing Strategies: Develop a marketing plan that outlines how you will promote your Music Academy to attract students. Consider strategies such as social media marketing, partnerships with schools or community organizations, and traditional advertising methods.
  • Operational Plans: Detail how your Music Academy will operate on a day-to-day basis. This includes the structure of your lessons, scheduling, staff management, and customer service protocols.
  • Long-Term Objectives: Outline your long-term goals for the growth and success of your Music Academy. Include financial projections, expansion plans, and strategies for staying ahead in the competitive market.

Tips for Creating a Strong Business Plan:

  • Include realistic financial projections based on thorough research and analysis.
  • Seek feedback from industry experts or mentors to ensure your plan is comprehensive and well-structured.
  • Regularly review and update your business plan to reflect changes in the market or your business objectives.

Securing funding is a crucial step in starting a Music Academy business. Identifying potential funding sources, including personal savings, loans, investor capital, and grants, is essential to ensure the financial stability of your academy.

When seeking funding for your Music Academy, it is important to have a clear understanding of the financial needs of your business. Create a detailed budget outlining your startup costs, ongoing expenses, and projected revenue. This will help you determine how much funding you need to get your academy up and running.

Tips for Securing Funding:

  • Research different funding options: Explore all potential sources of funding, including traditional bank loans, Small Business Administration (SBA) loans, angel investors, venture capitalists, and grants specific to the music education industry.
  • Prepare a compelling pitch: Develop a strong business plan and pitch that highlights the uniqueness of your Music Academy, its market potential, and projected financials. Tailor your pitch to each potential financier to demonstrate how their investment will help your academy succeed.
  • Build relationships: Networking is key to securing funding. Attend industry events, pitch competitions, and investor meetings to make connections and seek potential investors who share your passion for music education.

Whether you are using personal savings, loans, investor capital, or grants to fund your Music Academy, be prepared to showcase your passion and dedication to providing high-quality music education. Investors want to see that you are committed to the success of your academy and have a clear vision for its future growth.

By securing funding from the right sources, you can set your Music Academy up for success and ensure that you have the financial resources needed to achieve your goals.

Music Academy Financial Model Get Template

Obtain Licenses And Permits

Research and acquire all necessary local, state, and possibly federal licenses and permits needed to operate a Music Academy legally. This might include business licenses, music performance rights, and premises occupancy permits.

Ensuring that your Music Academy is properly licensed and permitted is essential to avoid any legal issues and operate smoothly. Here are some steps to help you navigate the licensing and permitting process:

  • Research Requirements: Start by researching the specific licenses and permits required to operate a Music Academy in your area. Contact your local government offices or visit their websites to get a list of the necessary documents.
  • Business Licenses: Obtain a business license from your city or county government. This license is necessary to legally operate a business within the jurisdiction. Make sure to renew it annually or as required by local regulations.
  • Music Performance Rights: If your Music Academy plans to host performances or use copyrighted music for teaching, you may need to obtain performance rights licenses from organizations like ASCAP or BMI. These licenses ensure that artists are compensated for the use of their music.
  • Premises Occupancy Permits: Depending on the size and location of your Music Academy, you may need premises occupancy permits to ensure that the building meets safety and zoning requirements. Contact your local zoning department to inquire about the specific permits needed.

Tips for Obtaining Licenses and Permits:

  • Keep a checklist of all required licenses and permits to stay organized throughout the process.
  • Consult with a legal professional or business advisor to ensure that you are compliant with all regulations.
  • Start the licensing and permitting process well in advance to avoid any delays in opening your Music Academy.

Choosing the right location for your Music Academy is crucial to the success of your business. You want to ensure that the location is accessible and appealing to your target demographic. Consider factors such as foot traffic, ease of access, parking facilities, and proximity to schools and residential areas.

When looking for a location for your Music Academy, you should also take into account the demographics of the area. If you are targeting young students, it may be beneficial to be located near schools or residential areas with families. On the other hand, if you are focusing on adult learners, you may want to consider a location that is easily accessible for working professionals.

Tips for Finding the Right Location for Your Music Academy:

  • Conduct Market Research: Research the demographics of different areas to determine where your target market is located.
  • Visit Potential Locations: Take the time to visit potential locations to assess factors such as foot traffic, visibility, and overall appeal.
  • Negotiate Lease Terms: When negotiating a lease for your Music Academy, make sure the terms are favorable and sustainable for your business.

Ultimately, finding a suitable location for your Music Academy is a critical step in the process of opening your business. By carefully considering factors such as accessibility, appeal, and proximity to your target demographic, you can set your Music Academy up for success from the start.

One of the key factors that will contribute to the success of your Music Academy is the quality of your instructors. It is essential to recruit experienced and talented music instructors who specialize in the genres and instruments the academy plans to offer. These instructors will play a crucial role in providing high-quality education to your students and shaping the reputation of your academy.

Recruit Experienced and Talented Instructors

  • Look for instructors who have a proven track record in music education and performance. Consider their experience teaching students of different skill levels and backgrounds.
  • Seek out instructors who are not only skilled musicians but also passionate about teaching and helping students achieve their musical goals.
  • Consider conducting auditions or trial lessons to assess the teaching style and personality of potential instructors to ensure they align with the values and vision of your Music Academy.
  • Consider offering competitive compensation and benefits to attract top talent in the industry.
  • Provide opportunities for professional development and growth to keep your instructors motivated and engaged.
  • Establish a positive and supportive work environment to foster collaboration and creativity among your staff.

Ensure Necessary Qualifications

  • Verify that all instructors possess the required certifications, degrees, or training in music education or their respective instruments.
  • Check references and conduct background checks to ensure the credibility and reliability of potential instructors.
  • Consider offering ongoing training and support to help instructors stay current with the latest teaching methods and techniques.

Share the Vision of the Academy

  • Communicate your Music Academy's mission, values, and goals to potential instructors during the recruitment process.
  • Ensure that instructors understand and are aligned with the pedagogical approach, curriculum, and standards set by the academy.
  • Foster a sense of community and collaboration among instructors to create a cohesive team focused on providing the best music education experience for students.

When setting up the facilities for your Music Academy, it is essential to create teaching studios that are soundproof, equipped with necessary musical instruments, and conducive to learning. Investing in high-quality audio and video equipment for recording sessions and virtual lessons is also crucial for providing a comprehensive music education experience.

Here are some key factors to consider when designing and setting up your Music Academy's teaching studios:

  • Soundproofing: Ensure that the teaching studios are properly soundproofed to minimize disruptions from outside noises and create an optimal learning environment for students. Consider using materials like acoustic panels, soundproof curtains, and carpeting to absorb sound.
  • Instrumentation: Equip each teaching studio with a variety of musical instruments relevant to the lessons offered at your Music Academy. Ensure that the instruments are well-maintained and in good working condition to provide students with the best learning experience.
  • Virtual Learning: In today's digital age, investing in high-quality audio and video equipment is essential for recording sessions and conducting virtual lessons. Consider setting up cameras, microphones, and recording software to enhance the virtual learning experience for students.

Tips for Setting Up Facilities:

  • Consult with an acoustics expert to ensure proper soundproofing in the teaching studios.
  • Consider installing adjustable lighting fixtures to create the right ambiance for music lessons.
  • Invest in comfortable seating for students and instructors to enhance the learning environment.

Marketing And Launch

Developing a comprehensive marketing campaign is crucial for the successful launch of your Music Academy. By incorporating various strategies like social media, local advertisements, partnerships with schools, and community events, you can generate buzz and attract initial sign-ups. Additionally, planning a grand opening event will help officially launch the academy and welcome the first cohort of students.

Social Media Marketing: Utilize popular social media platforms like Facebook, Instagram, and Twitter to create a strong online presence for your Music Academy. Share engaging content, promote upcoming classes, and showcase student performances to attract potential students.

Local Advertisements: Consider placing ads in local newspapers, magazines, and community newsletters to reach a broader audience. You can also distribute flyers and posters in music stores, coffee shops, and other high-traffic areas to increase visibility.

Partnerships With Schools: Collaborating with local schools and music programs can be a great way to reach out to students who are already interested in music education. Offer special discounts or promotions to students who sign up through school partnerships.

Community Events: Participating in community events like music festivals, fairs, and charity fundraisers can help you connect with the local community and spread the word about your Music Academy. Consider hosting free workshops or mini-concerts to showcase the talent of your instructors and students.

Tips for a Successful Marketing Campaign:

  • Engage with your audience on social media by responding to comments and messages promptly.
  • Create visually appealing content, such as videos and graphics, to grab the attention of potential students.
  • Offer special promotions or discounts for early sign-ups to incentivize people to join your Music Academy.

As you establish your Music Academy, it is essential to implement a robust management system to streamline operations and enhance the overall experience for both students and staff. A comprehensive management system should encompass various aspects, such as scheduling, billing, and communication, to ensure smooth functioning of the academy.

Utilizing a management system that includes features for tracking attendance, progress reports, and financial management can significantly improve the efficiency of your Music Academy. This will not only help in managing day-to-day operations but also in providing a seamless experience for students and parents.

Tips for Implementing a Management System:

  • Choose the Right Software: Invest in a management system that is specifically designed for music academies to cater to your unique needs and requirements.
  • Training and Support: Ensure that your staff members are well-trained to use the management system effectively. Additionally, have a support system in place for any technical issues that may arise.
  • Regular Updates: Stay updated with the latest features and upgrades of the management system to make the most out of its capabilities.

By utilizing a comprehensive management system for your Music Academy, you can efficiently schedule classes, manage billing, track student progress, and communicate with both students and staff. This will not only streamline operations but also enhance the overall experience for everyone involved in your music education institution.

Opening a music academy business requires careful planning and execution to ensure success. By following the nine steps outlined in this checklist, aspiring entrepreneurs can establish a thriving music academy that caters to the needs of their target market and provides high-quality education.

  • Define a clear business model tailored to the target demographic.
  • Create a comprehensive business plan to guide operations and attract financing.
  • Secure funding through various sources, such as loans, grants, or investors.
  • Obtain all necessary licenses and permits to operate legally.
  • Select a prime location for accessibility and visibility.
  • Hire qualified staff who share the vision of providing top-notch music education.
  • Set up state-of-the-art facilities for optimal learning experiences.
  • Develop a robust marketing strategy to generate interest and attract students.
  • Implement a management system to streamline operations and enhance customer experience.

By following these steps and staying committed to delivering excellence, a music academy business can thrive and make a lasting impact in the community and beyond.

Expert-built startup financial model templates

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published


How to Start a Music School – Sample Business Plan Template

By: Author Tony Martins Ajaero

Home » Business ideas » Entertainment Industry » Music Industry

Do you want to start a music school from scratch? Or you need a sample music school business plan template? If YES, then i advice you read on. The music industry is notable for producing celebrities and “overnight” millionaires on a global scale, but one thing about this industry is that it appears that we have less numbers of music schools to cater for the growing number of people who are choosing music as a career.

If you are music inclined, then you should start thinking of ways to benefit from the booming music industry, and one of the ways you can benefit from this industry is by starting your own music school. Depending on the picture you have in mind before considering starting your music school, you would require hard work, moderate capital and various training and certifications before you can successfully establish your own music school.

If you intend issuing a certificate or diploma that will be recognized by the government, then you should apply for licensing and approval from the government agency responsible for regulating the education industry in your country.

But if your aim is just to run a music school where you would just train people to acquire the basic skills of playing any musical instrument of their choice, then you need not bother to go through the stress of applying for license; in fact you can even start the music school in your house.

It is important to state that to be able to start a music school, you should have been trained and also you should be able to play couple of major musical instrument. As a matter of fact, in the bid of raising capital for your music school, you should first start with home tutors and then save up cash to rent a facility and buy all the required musical instruments.

Now if you have decided that starting a music school is the right business for you, then you should follow these 7 steps to establish your music school from the scratch and build it to profitability .

Starting a Music School – Sample Business Plan Template

1. draft a business plan.

Now that you have decided to start your own music school, it is important that you sit back to create plans on how to raise start – up capital, how to attract clients, how to generate profits and how to run the business. These are the questions your business plan would help you answer. Your music school business plan should be the working document with which you can use to run your business – it is the blueprint of your business.

2. Raise Your Start – Up Capital

After you must have been through with drafting your business plan, you would have an idea of the capital required to start and manage the business (administrative cost). Once you have an idea of the capital required in starting your business, then you should go out there to raise the capital.

There are various ways you can raise capital to start your business. You can get a loan from your bank, you can talk to investors, and you can as well obtain soft loans from your family members and friends. But, if you choose not to adopt any of the above means of sourcing for capital to start your business, then you can build your capital base from the scratch by starting with special home service ( Visiting people’s home to train them on music and how to play musical instruments ). This process might be slow, but it is probably the best approach to follow.

3. Secure a Facility

If you intend starting your music school with the view of getting it accredited so that you can issue certificates and diplomas, then you should rent a facility that can accommodate the numbers of students you would want to train per time and your faculty members as well.

However, if you want to run a small music school where you want to just teach children and adult on how to play various musical instruments, then you can as well choose to operate from your sitting room or even you from your garage.

4. Apply For License and Approval

As was earlier stated, if you want to operate a standard music school where grandaunts are issued certificates or diplomas, then it is necessary that you apply for license and approval from the government of your country. Although you would still need accreditation a long the line, but you must first start with securing approval to start.

5. Purchase Your Musical Instrument

One of the major areas where you would have to spend over 70 percent of your start – up capital is in the purchase of various musical instruments. Depending on the kind of musical instrument you play and the ones you are willing to teach people; you can start with guitars, Key Board (Piano, Organ et al), Flute, Drum Set, Talking Drums, Saxophone, Trumpet, et al.

No doubt these equipment are expensive, but don’t worry you can make your money back within a short period of time if you are diligent and hard working. Renting the instrument is another way of recouping your money.

6. Design Your Curriculum

Operating a standard music school requires that you work with a curriculum. You don’t need to crack your head that much in designing a curriculum for your music school, you can apply to the education board in your state and they will give you the curriculum for music education. The good thing is that you are allowed to tweak it to suit your expectation.

7. Market and Advertise Your Music School

You have to go out there to market and promote your music school if you want to attract students. Part of what you need to do to market your music school is go to places where you will meet parents, you will be surprised to know that there are loads of parents who would want their children to know how to play one or two musical instruments. You can also print and distribute handbills in your community.

There you have it; the 7 steps needed to start a music school from the scratch and build it to profitability.

Related Posts:

  • How to Start a Music Publishing Company
  • How to Start a Recording Studio Business at Home With No Money
  • 50 Best Music Business ideas You Can Start Today
  • How to Make Money Selling Music on iTunes
  • How to Start a Digital Music Company – Sample Business Plan Template

Sample Music School Business Plan

Music school business plan sample.

Starting a music school goes beyond having the skills necessary to impart students’ knowledge.

There must be a structured business plan for starting a music school to guide your activities. This is where your business plan comes in. The goal is crucial to how well your business kicks off.

This music school business plan sample has been written to provide the needed guidance.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Executive Summary

Tempo Studios is a standard and licensed music school in Chicago, Illinois.

We offer many courses, including single-course programs, where our students are given the very best and learn in a serene atmosphere.

At present, our music school can contain about 60 students. However, expansion plans are in the works and will roll out within the coming months.

The aim is to provide more capacity as well as purchase more equipment. The delivery of quality lectures is dependent on an experienced workforce. This is why we’ve committed significant time and resources to hiring our teachers.

While expanding our business, we will engage in effective marketing campaigns too.

Our Mission

At Tempo Studios, we seek to build a world-class music school where our students get the best.

We intend to become a reference point for excellence. This has so far been demonstrated in the quality of our curriculum and our ability to put together a strong team.

While consolidating on this, we see enormous possibilities for growth and improvement.

We aim to join the big league of music schools in Illinois.

Penetrating the top 10 will take a lot of work and dedication. We are well prepared for this and will commit our time and resources to ensure we achieve our objective.

Within eight years, we plan on expanding our reach to cover more areas (at least ten cities) beyond Chicago.

Services And Products

We have set out to include a wide array of products and services. These include private lessons covering guitar, piano, bass, violin, drums, voice & band instruments.

We also have interactive learning options with in-room tablets. We provide group music theory courses and string-changing services.

GUIDE: How to Sell Song Lyrics

Products include Beaver Creek Acoustic guitars, drum practice pads, music theory workbooks, method books, and Suzuki violin books. There are also guitar picks, guitar and violin rentals,

Capital Requirement

Our expansion plans will require the injection of a significant amount of capital.

The sum of $900,000.00 is required. We’ve decided that this sum will be raised from loans. This will be sourced from our banking partners and accessed at a reasonable interest rate.

This amount will be spent on the provision of more classrooms, the purchase of equipment, and the hiring of new music teachers. 30% of this amount will be used for running costs.

SWOT Analysis

It has been four years since we first opened our doors for business. Since then, we’ve witnessed remarkable growth in improvement.

To better assess our performance, we hired a consultancy firm to help conduct a SWOT analysis. The outcome has been revealing and will enable us to re-strategize towards increased productivity.

i. Strength

As a business, we’ve identified our areas of strength to be in the quality of our workforce and the depth of our curriculum.

This has helped significantly in training well-equipped graduates who have turned out to be highly successful with their music careers.

We aren’t resting on our oars but seek to double our efforts for a more significant impact.

ii. Weakness

Weakness is a reality we have to deal with in our chosen endeavor.

As such, our areas of weakness have been identified to include ineffective marketing and a drop of 5% in revenue.

This has been revealing, and it’s little wonder that our marketing efforts have been mediocre and haven’t yielded much. However, we’ll find immediate remedies by ramping up our marketing efforts.

iii. Opportunities

The need for music lessons has sharply increased over the last five years.

This means more people are more interested and open to taking music lessons. A growing economy also means more people have disposable incomes to acquire new skills.

We are well poised to take advantage of the opportunities presented to us.

iv. Threats

Threats to our music school will come from a dwindling economy. This is so because disposable income drops, and the need for our services declines.

Thankfully, the economy is buoyant and doesn’t seem to be declining anytime soon. We are also strategizing to limit such threats by diversifying our business operations.

Sales Projection

Our profitability lies in our capacity to increase patronage significantly. This, in turn, depends on your marketing strategies which we have decided to improve.

We hope to attain appreciable growth in the short term by properly implementing these strategies.

We have made a three-year growth projection based on properly implementing our sales strategies.

  • First Fiscal Year                                           $1,000,000.00
  • Second Fiscal Year                                      $1,900,000.00
  • Third Fiscal Year                                         $5,800,000.00

Marketing Strategies

Having identified our weakness in the area of marketing, we are adopting a multi-pronged approach to improving our business presence.

We have revamped our marketing department by hiring a new and experienced team to coordinate all marketing campaigns. We will run paid ads on radio, TV, and print media platforms.

Social media marketing is yet another option we seek to explore. We will create social media accounts on all the major platforms, such as Facebook, Twitter, and Instagram.

Our weblink will also be promoted through the creation of relevant content. This content will be shared on all our social media handles to attract visits.

Fliers, banners, and business cards will be printed and distributed too. Most importantly, our students will be encouraged to spread the word about our business.

This will be incentivized to enable them to do so.

Competitive Advantage

Our competitive advantage as a music school lies in our ability to recruit the best.

We have some of the best crops of music tutors in the industry. This has helped us create a rich curriculum that meets the best standards to compete in music festivals.

This music school business plan sample has highlighted some key areas a good plan should have. We have made it as straightforward and comprehensive as possible for easy understanding.

Using this as a template, you can avoid common mistakes many make in putting a great plan together.

Leave a Comment Cancel reply

Business Plan Templates

10 Steps to Open a Thriving Music School Business: Experts Advice

Related blogs.

  • Music School: Is it a Lucrative Business?
  • From Music Passion to Profit: A Guide to Starting Your Own Music School
  • 7 Must-Track KPI Metrics for Music Schools: Measure Your Success Today

Music is one of the most powerful things on earth. It has the ability to bring back memories, evoke emotions, and even connect people who would never have met otherwise. That’s why we see more and more people wanting to learn music or even open their own music schools. In fact, according to IBISWorld, the music schools industry has experienced steady growth over the past five years and is predicted to continue to grow in the coming years.

If you’re reading this, you’re probably one of those people who dreams of opening your own music school, but you’re not quite sure where to start. Well, you’ve come to the right place! Opening a music school can be a challenging and time-consuming process, but with the right steps in place, it can be a fulfilling endeavor.

We’ve put together a 10-step checklist to help guide you on your journey toward opening a successful music school. By following these steps, you’ll be well on your way to achieving your dream of owning a music school.

So without further ado, let’s dive into the 10 steps you need to take to launch your music school business.

  • Step 1: Establish goals and objectives – Define your mission, vision, values, and goals for your music school.
  • Step 2: Research competition and industry – Understand the landscape of your local music school industry and analyze your competitors to identify unique selling points.
  • Step 3: Draft a business plan – Develop a comprehensive business plan with a clear roadmap for how your music school will operate and grow in the future.
  • Step 4: Create a financial model – Plan your finances strategically by forecasting income, expenses, and profits for your music school business.
  • Step 5: Obtain necessary permits & licenses – Ensure you have all the required legal documentation and licenses to operate a music school business in your locality.
  • Step 6: Secure funding – Determine how you plan to finance your music school. You can use your savings, seek partnership, or obtain a business loan.
  • Step 7: Develop marketing strategy – Create an outreach plan to let people know about your music school. Consider the appropriate channels such as social media and traditional media.
  • Step 8: Design a curriculum – Develop a comprehensive curriculum that covers a range of instruments, genres, and levels of proficiency to attract a diverse clientele.
  • Step 9: Hire staff – Build your team by hiring qualified music teachers, administrative, and support staff who align with your school's philosophy and goals.
  • Step 10: Launch and operate – Launch your music school with a grand opening and start operating your school business while iterating and refining your approach.

Stay tuned for more elaboration and context on each step in our following blog posts.

1. Establish Goals And Objectives

Before starting a music school business, you need to have a clear understanding of what you want to achieve. Establishing goals and objectives will give you a direction to work towards and a roadmap to follow. Here are some considerations:

  • Define your vision: This is the big picture of what you want to achieve with your music school. What do you envision the business to be like in 5, 10, or 20 years?
  • Set specific goals: What are your short-term and long-term goals? What do you want to achieve in the next year, three years, and five years?
  • Identify your target market: Who are you serving? What kind of students do you want to attract?
  • Determine your unique selling point: What makes your music school stand out from the competition? What are the benefits of attending your school?

Tips & Tricks:

  • Make sure your goals are specific, measurable, and attainable
  • Write down your goals and review them regularly to stay on track
  • Be flexible and willing to adjust your goals as circumstances change

Music School Business Plan DOWNLOAD

Research Competition And Industry

Before you start a music school business, it is important to analyze the competition you will face in the industry. This will help you understand the market and challenges ahead.

  • Identify the competition: Research and analyze other music schools in your area. Find out what services they offer, their pricing, target audience, strengths, and weaknesses. You can also check online for music schools in your area.
  • Understand industry trends: Stay up-to-date with the latest trends in the music industry. This will help you understand the needs of your target audience and adjust your services accordingly.
  • Explore opportunities: Identify gaps in the market that your music school can fill. Look for unique ways to offer your services and differentiate yourself from competitors.
  • Don't underestimate the competition - analyze them carefully to understand their strengths and weaknesses.
  • Stay up-to-date with the latest industry trends - this will help you plan ahead and offer relevant services to your target audience.
  • Be creative - find unique ways to differentiate your music school from competitors and fill gaps in the market.

Once you have researched the competition and industry, it's time to develop a business plan for your music school.

  • Create a business plan: A business plan is essential for any business. It outlines your goals, target market, services, marketing strategies, financial projections, and more. This will help you stay organized and focused on your goals.
  • Determine your target audience: Identify your ideal customer. Who are they? What age group do they belong to? What is their skill level? Understanding your target audience will help you create services that meet their needs and attract them to your music school.
  • Define your services: Determine what services you want to offer at your music school. Will you offer individual or group lessons? What genres of music will you teach? Will you offer vocal lessons too?
  • Develop a marketing strategy: Decide how you will market your music school to attract your target audience. Create a website, use social media, attend music fairs, offer promotions, and connect with local schools.
  • Create a budget: Develop a detailed financial plan for your music school. This should include your expenses, startup costs, and projected revenue. Ensure that your expenses are covered while still offering competitive prices.

Finally, once your business plan is in place, it is time to take action. Follow through with the plan, monitor its progress, and make adjustments as necessary.

  • Be flexible - adjust your plan as needed based on feedback from students and market conditions.
  • Stay organized - use project management and financial tools to stay on top of expenses, revenue, and marketing campaigns.
  • Communicate with your team - involve your staff in the planning process and ensure that everyone is on the same page.

3. Draft A Business Plan

A business plan is the blueprint or roadmap for establishing and running a successful business. In the case of a music school, it is a vital document that outlines the overall concept, financial projections, marketing strategies, and operational plan of the business. A well-thought-out business plan will not only help you secure funding but also provide clarity and direction for achieving your goals.

  • Executive Summary: This section summarizes the entire business plan by highlighting the key elements such as the mission statement, market analysis, products and services, marketing and sales strategy, financial projections, and management team.
  • Company Overview: This section provides an in-depth description of the music school, including the ownership structure, legal entity, location, facilities, and equipment.
  • Market Analysis: This section identifies the target market, the demand for music lessons, and the competition in the area. It also includes a SWOT (Strength, Weaknesses, Opportunities, and Threats) analysis.
  • Products and Services: This section outlines the music lessons offered by the school, the curriculum, the instructors, and the pricing strategy.
  • Marketing and Sales Strategy: This section details how the music school will attract and retain students, reach out to potential customers, and promote its services.
  • Financial Plan: This section includes financial projections for the first three to five years, including income statements, balance sheets, and cash flow statements. It also includes a break-even analysis and a discussion of funding sources.
  • Management Team: This section profiles the owner(s) of the music school, their qualifications, and the roles and responsibilities of the management team.
  • Operational Plan: This section outlines the day-to-day operations of the music school, including student enrollment, scheduling, staffing, and record-keeping.

Tips and Tricks:

  • Start with a simple outline and gradually expand it into a detailed plan.
  • Include realistic financial projections, taking into account all the expenses associated with running a music school.
  • Review and update your business plan regularly to reflect changes in the market and the business environment.

In summary, a well-crafted business plan can help you navigate the complex world of entrepreneurship and increase your chances of success in the music school business. By following the steps outlined in this checklist, you can create a comprehensive plan that will set you on the path to creating a successful and sustainable business.

4. Create A Financial Model

Now that you have a solid understanding of what your music school business is all about, it's time to create a financial model. A financial model is a tool that helps you understand some vital metrics about your business's performance, such as revenue, expenses, cash flow, and profitability.

To create a financial model for your music school business, follow these steps:

  • Identify your revenue streams: Determine the different ways that you can generate revenue in your music school business. This could include things like tuition fees, instrument rentals, merchandise sales, etc.
  • Estimate your costs: Figure out all of your expected expenses, such as rent, instruments, staff salaries, marketing expenses, insurance, and others.
  • Calculate your cash flow: Understand each of your cash inflows and outflows in different periods, determine when you expect to receive payments, and when you need to make payments to sustain your business's cash flow.
  • Predict your profitability: Apply your income and expense data to your financial model to determine your business's operating profits and net profit.

Incorporate all of these elements together to create a solid financial model that helps you understand the financial performance of your business.

  • Don't forget to project your revenue and expenses over multiple years, typically five years.
  • Benchmark with industry organizations like Music Teachers National Association (MTNA), the International Association for Jazz Education (IAJE), and the National Association of Music Merchants (NAMM) to ensure that your estimates are feasible.
  • Utilize financial models/templates available online if you're not confident with your spreadsheet skills.

5. Obtain Necessary Permits & Licenses

A successful music school business needs the proper permits and licenses to operate legally. To avoid legal issues and fines, you need to obtain the required permits and licenses before opening your business. Below are the essential permits and licenses that you might need to operate a music school business:

  • Business License - A business license is required by all businesses before they can legally operate. The requirements for obtaining a business license vary depending on the location of your business.
  • Music Licensing - If you plan to teach music, you may need a music license. This license gives you the right to use copyrighted music in your classes or performances. Ensure you acquire the music license from the relevant authorities.
  • Fire Department Permits - Before you can open a music school, you need to get a fire department permit. The permit ensures that your school is fire-proof and meets all safety requirements.
  • Zoning Permits - You'll need zoning permits to operate a music school business from your location. This permit ensures that your business meets local zoning laws and that the location of your business is suitable for a music school.
  • Health Department Permit - If you plan to sell food or drinks at your music school, you may need a health department permit. This permit ensures that your facilities and food preparation meet all health codes requirements.
  • Keep in mind that permit and license requirements vary based on location. Therefore, it's essential to confirm with the licensing agencies in your location to understand the specific permits and licenses you need.
  • It's crucial to obtain all necessary permits and licenses before opening your business to avoid expensive penalties and legal issues.
  • It's essential to be organized and keep track of the permits and licenses you have acquired to prevent expiry and non-compliance.

6. Secure Funding

Once you have determined your music school's location, niche, curriculum, and business plan, the next step is to secure funding. A music school business requires a considerable amount of money upfront, and it is crucial to have enough capital to start and run the business successfully. Here are ten ways to secure funding for your music school business:

  • Start with your personal savings: It's always a good idea to invest your savings in your business. It gives you a sense of ownership and helps you to put your best foot forward without any financial stress.
  • Attend industry events and conferences: Industry events can be a great place to find potential investors for your music school. Make sure to have a strong pitch and business plan to impress them.
  • Offer equity to investors: Equity investment is a common way for startups to raise funds. It involves giving a percentage of ownership in your business in exchange for capital.
  • Bank loans: Consider approaching banks for loans. However, be prepared to offer collateral and have a solid repayment plan.
  • SBA loans: The Small Business Administration (SBA) offers loans to small businesses with competitive interest rates and long repayment terms.
  • Crowdfunding: Crowdfunding platforms can be used to raise capital for your music school business. Launch a crowdfunding campaign and ask friends and family to invest in the business.
  • Angel investors: Angel investors are affluent individuals who invest in startups for a percentage of ownership.
  • Private investors: Private investors are another option for getting funding for your music school business.
  • Grants: Look for grants aimed at helping small businesses in the arts industry.
  • Sponsorship: Approach local businesses and corporations for sponsorship. They can sponsor your music school in exchange for advertising and branding opportunities.
  • Personal loans: If you fail to obtain a loan from a bank, you can consider taking out personal loans.

To sum up, securing funding is an essential step in opening a music school business. Explore all the available options carefully and choose the one that works best for your business. Make sure to have a solid repayment plan in place and always be transparent with your investors to avoid any conflicts and misunderstandings in the future. Good luck!

7. Develop Marketing Strategy

Once you have your music school up and running, it's time to develop a marketing strategy to attract students and build your brand. Here are some key steps to help you develop an effective marketing strategy:

  • Identify your target audience - Determine who your ideal student is and tailor your marketing efforts to reach this demographic.
  • Create a unique selling proposition (USP) - Develop a clear message that sets your music school apart from competitors and highlights your unique strengths.
  • Create a website and social media presence - Establish an online presence to showcase your services, testimonials, and any special offers or promotions.
  • Offer referral incentives - Encourage your current students to recommend your music school to their friends and family by offering discounts or other incentives for successful referrals.
  • Partner with local businesses - Build relationships with music stores, concert venues, and other businesses in your community to increase your visibility and reach.
  • Attend local events - Set up a booth or attend local fairs and community events to reach potential students and promote your music school.
  • Consider paid advertising - Depending on your budget, consider running targeted ads online or in local publications to reach a wider audience.
  • Focus on word-of-mouth marketing - Satisfied students and parents can be your best ambassadors. Encourage them to leave positive reviews of your school on directories such as Google My Business, Yelp, or Facebook.
  • Create engaging social media content - Share pictures, videos, and tips related to music education that will resonate with your target audience. Use hashtags and tags to increase your visibility and engagement.
  • Offer a free trial lesson or consultation - Give prospective students a taste of what your music school has to offer by offering a free trial lesson or consultation. This can help build trust and lead to more conversions.

Remember that building a strong reputation and brand takes time and effort. Be consistent in your messaging and customer service, and always look for opportunities to improve and innovate.

8. Design A Curriculum

Designing a curriculum for your music school is a critical step towards establishing a successful business. A well-designed curriculum sets the foundation for the quality of education you will offer, which will ultimately help attract and retain students. Here are some chapters that will help guide you in designing a curriculum for your music school:

Chapter 1: Defining your goals and values

The first step in designing a curriculum is to define your goals and values. Take some time to reflect on the mission and vision of your music school. What are your objectives? What values guide your decision-making? What kind of educational experience do you want to provide to your students? These questions will help you establish the foundation for your curriculum.

Chapter 2: Identifying your target audience

Every music school has a unique target audience. Whether you're catering to young children or aspiring professionals, understanding your audience is crucial in developing a curriculum that meets their specific needs and interests. Take some time to analyze the demographics of your target audience, their musical backgrounds, and their preferences. This information will help you create a curriculum that is tailored to their needs.

Chapter 3: Planning your curriculum

Once you have a clear understanding of your goals, values, and target audience, you can begin planning your curriculum. At this stage, you should consider the following:

  • The structure of your course offerings (e.g., individual lessons, group classes, ensembles)
  • The content of your courses (e.g., music theory, history, technique)
  • The level of difficulty of your courses (e.g., beginner, intermediate, advanced)
  • The length and frequency of your classes

Chapter 4: Developing course materials and resources

Once you have a plan for your curriculum, you can start developing course materials and resources. This may include creating lesson plans, selecting textbooks and instructional materials, and developing practice exercises and assignments. Make sure that all of your course materials align with the goals and values you established earlier.

Chapter 5: Hiring teachers

A talented and experienced teaching staff is crucial for the success of your music school. When hiring teachers, make sure that they share your values and teaching philosophy. Consider their qualifications, experience, and teaching style. You may also want to involve them in the curriculum development process.

Tips & Tricks

  • Keep your curriculum flexible to allow for changes and adjustments as necessary.
  • Include opportunities for performance and collaboration within your curriculum.
  • Get feedback from your students and teachers regularly to improve your curriculum.

Designing a curriculum is a crucial step towards opening a successful music school. With these chapters as a guide, you'll be well on your way to creating an educational experience that meets the needs of your students and aligns with your values and objectives.

9. Hire Staff

Having a competent and reliable team is crucial for the success of any business, especially a music school. The following are some steps to consider when hiring staff for your music school:

  • Define the roles and responsibilities of each position: Before hiring staff, it's essential to have a clear understanding of what each position entails. Determine the key responsibilities and required qualifications for each role.
  • Post the job listings: You can post job vacancies on popular job boards, music-related websites, or social media platforms. Be sure to include a job description and desired qualifications.
  • Review applicant resumes and cover letters: Filter through candidate applications and select those who have the right qualifications and experience. Reach out to them for a phone interview.
  • Conduct in-person or virtual interviews: Schedule interviews with the selected candidates to determine if they will be a good fit for your music school. Ask relevant questions to assess their skills, experience, and attitude.
  • Check references: Before making a job offer, check the candidate's references to ensure their credibility and work ethic.
  • Make a job offer: Once you've found the right candidate, make a job offer in writing. Include the job description, compensation package, and expected start date.
  • Train staff: Provide your new staff with comprehensive training and orientation to ensure they are aware of your music school's operations, policies, and procedures.
  • Offer competitive salary and benefits to hire and retain the best talent.
  • Look for staff members who are passionate about music and education.
  • Consider hiring musicians who can also teach at your school to save money on additional instructors.

By following these steps, you'll be able to hire qualified and competent staff for your music school. Remember to create a welcoming and inclusive environment for your employees to motivate them to provide quality education.

10. Launch And Operate

After completing all the nine steps stated in the previous chapters, you are now ready to launch your music school business. Here are the essential things to know and do while launching and operating your music school business.

  • Create a launch plan: A launch plan will help you map out a clear strategy for launching your music school business and engaging potential customers. You may want to consider having a launch event to attract a wider customer base.
  • Get all the required licenses and permits: Before opening a music school business, you need to ensure that you have all the necessary licenses and permits. This varies with different states, so check with your local business registration office for the requirements.
  • Develop a marketing and advertising plan: It's essential to promote your music school business to attract potential students and customers. You may consider creating brochures, setting up social media pages, or partnering with other music-related businesses to promote your music school business.
  • Put your systems in order: You will need to develop and implement clear policies and processes within your music school business. This includes creating student enrollment processes, fee payment schedules, and class schedules.
  • Hire and train employees: You need to hire skilled and experienced music teachers who can teach various music instruments and genres. Ensure that your employees are adequately trained to deliver high-quality music education to your students.
  • Create a positive learning environment: Create a positive environment for learning and practicing music in your school. This can include having soundproof rooms, good lighting, comfortable seating arrangements, and a good sound system.
  • Offer excellent customer service: An excellent customer service experience will attract more customers and retain existing ones. Always put your customers first by promptly responding to their needs and addressing any complaints they may have.
  • Continuously assess and improve your music school business: It's essential to continuously assess and improve your music school business to keep up with the changing needs of your customers. This could involve introducing new music programs, courses, or services that will enhance your music school business.
  • Have a disaster recovery plan: Mishaps happen. It's important to have a contingency plan in case of emergencies such as building fires, break-ins, or natural disasters. Always have a disaster recovery plan in place to quickly and effectively respond to any emergencies.
  • Monitor your finances: It's important to regularly monitor your finances to ensure that your music school business is meeting its financial goals. You may want to hire an accountant to help track your finances and create an efficient budgetary system.

Tips & Tricks for Running a Successful Music School Business

  • Offer scholarships: Offering scholarships to talented students can improve your music school business's reputation and attract more customers.
  • Create a referral program: By creating a referral program, you can incentivize existing students to refer their friends and family to your music school business, helping to grow your customer base.
  • Partner with complementary businesses: Partnering with complementary businesses like music recording studios or instrument rental shops can help grow your customer base and increase revenue.

Now that you have an idea of what it takes to launch and operate your music school business successfully, it's time to put these steps into action. Starting and running a music school business can be challenging, but with the right approach and mindset, you can establish a successful business in the music industry.

Congratulations! You have reached the end of our 10-step checklist for opening a successful music school business. By following these steps, you have set yourself up for a strong foundation in the industry, and we wish you the best of luck on your journey.

Remember, the music school industry has experienced steady growth in recent years and is expected to continue to grow. According to IBISWorld, the industry brings in $2 billion annually. However, it's important to note that starting a music school business is not easy. It takes dedication, hard work, and patience to see it through.

With that being said, we hope that our guide has provided you with valuable insights and actionable steps to take as you embark on your journey. Make sure to check out our upcoming blog posts where we will elaborate on each step in more detail. And always remember, when it comes to music, the possibilities are endless!

Business Plan Templates

5-Year Excel

MAC & PC Compatible

Immediate Download

Related Articles

The surprising truth about profitability in the appliance store industry: a deep dive into the numbers, why investing in an alcohol treatment center is more profitable than you think, counting the profits: a closer look at the profitability of accounting agencies, the art of boosting profits in your a la carte restaurant: a comprehensive guide, airbnb: unpacking the profitability of one of the world's most successful companies., the untold story of how car washes are making a fortune: discover the profit potential today, pedaling to profit: unveiling the lucrative world of bicycle couriers, thirsty for success discover the untapped profit potential of running a beer bar, the beauty within profits: discovering the lucrative world of beauty salons, unlocking the profit potential: how to make your beach hotel more profitable, leave a comment.

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published


Music school management software for teachers, parents, & students.


10 Tips for Starting a Music School That Succeeds

How to Start a Music School

Step 1: Research and Planning

The first step in setting up a music school is conducting thorough research and planning.  This step includes defining your music school’s mission, vision, and values and conducting market research to determine the demand for music education in your area.  You should also research your competition, understand what they offer, and how you can differentiate your music school from theirs.

Define Your Unique Selling Proposition (USP)

Successful businesses are skilled at identifying their USP or unique selling proposition.  Consider focusing on a niche that the competition isn’t focusing on.  You could also focus on providing more value.  For example, you could also provide supplementary online course material in addition to in-person lessons, which could help students get more out of their lessons.  By brainstorming ways to offer additional value to your students, you can get more music students and keep them longer.

Consider the Overhead and Ongoing Expenses

Another critical aspect of planning is determining the financial requirements to start and sustain your music school.  You need to create a budget that outlines all the costs associated with setting up and running your music school, including rent, equipment, staff, and marketing expenses.  It’s crucial to factor in a contingency fund in your budget to cater to unforeseen expenses.

Step 2: Create a (Lean) Business Plan:

When creating a business plan for your music school, consider a lean approach to business planning to minimize time and resources.  The lean approach is based on the book “The Lean Startup” by Eric Ries .  It introduces a methodology for developing and managing startups, focusing on minimizing wasted time, effort, and resources.  Focus on the key elements, such as your target audience, marketing strategies, revenue streams, and financial projections.  The Growthink website offers a helpful guide on creating a lean business plan, which covers the essential points concisely and efficiently.  By following this approach, you can create a solid business plan for your music school without spending days researching and planning.

The marketing section of your lean business plan should highlight how you intend to promote your music school, what your brand identity will look like, and how you will advertise and market your music school. Financial projections should be realistic.  You don’t want to be surprised by costs that are more than you expected and revenue that is less than you planned for.  Use this information to project when your music school will break even and start making profits.

Step 3: Register Your Business

The next step is to register your music school as a legal entity.  Registering your music school ensures that the government recognizes it and complies with the law.  You should consult a lawyer or accountant to determine the best legal structure for your music school, whether it’s a sole proprietorship, partnership, limited liability company (LLC), or corporation.

Certain tax implications are associated with each entity, so the decision on how to best structure your music school is reserved for another article.  However, we will share some links and resources to help you think through your music school’s structure.

  • LLC vs. S Corporation: What’s the Difference?
  • Choose a business structure

The following video isn’t made for music schools, but the information provided applies to music teachers and artists of any type.

Step 4: Secure Funding

Starting a music school requires a significant investment in equipment, rent, staffing, and marketing expenses.  You can finance your music school through personal savings, loans from family and friends, or by securing a business loan from a financial institution.  You should also explore grant opportunities from government agencies, non-profit organizations, and private foundations that fund music education programs.

Step 5: Choose a Location

Choosing the right location for your music school is important to its success. You should look for a location that’s easily accessible, preferably in a commercial or residential area. It should be central to areas you want to target, such as between two or three towns that are likely to have many potential music students. Consider the competition when selecting a location; you probably don’t want to start a brand new music school in close proximity to an established one that is well respected in the community. Ensure that the location has ample parking, is secure, and has a pleasant ambiance that fosters a conducive learning environment. The location should also be spacious enough to accommodate your equipment, students, and staff.

Top Left Image

Do you want to get more students and grow your music teaching business?

MusicTeacherNotes is music teacher software that helps music teachers get more students and manage all aspects of their music teaching business! Every teacher who registers for a free account gets a Music Teacher Directory listing, even if they never upgrade. There is no risk in joining.

Step 6: Acquire Equipment and Materials

When starting a music school, you should have the right equipment and materials to provide high-quality music education to your students. This may involve investing considerable money in purchasing or leasing instruments, music books, sheet music, and other supplies.

Determine what types of instruments you will need.  This will depend on the kind of music you intend to teach and the age range of your students.  Some common instruments used in music schools include pianos, guitars, drums, violins, and saxophones.

Once you have a list of the instruments you need, you can research the different brands and models available to find the best options for your school. You can consider purchasing new or used instruments depending on your budget and needs .

In addition to instruments, you’ll also need to purchase music books and sheet music for your students.  This will include materials for different levels of expertise, from beginners to advanced musicians.  You can also consider creating your own teaching materials or curricula if you have the necessary skills and experience.

Finally, you’ll need to stock up on other supplies, such as music stands, metronomes, and other teaching aids.  These materials will help your students learn and practice effectively.

Step 7: Hire Staff

Your music school’s success largely depends on your staff’s expertise and dedication. This can be one of the most challenging parts of running a music school. You must hire qualified, experienced music teachers who share your school’s mission and values and compensate them for their time. Ensure your staff members are certified music educators knowledgeable in various music genres and instruments. You can advertise vacancies on online job boards, local music stores, or through referrals from colleagues and friends. Additionally, you may need administrative staff to help with scheduling, customer service, and other administrative tasks.

Step 8: Develop Your Curriculum

Your music school’s curriculum should be comprehensive and cater to students of all ages and skill levels that you intend to teach.  You can develop a curriculum that focuses on a particular genre or instrument or one that offers a broad range of music classes.  You should also consider incorporating music theory, history, and appreciation classes into your music education curriculum.

Ensuring that your music school’s curriculum aligns with state and national music education standards is important. Consider joining appropriate music teacher associations if you haven’t already.  It would help if you also encouraged your teachers to incorporate innovative teaching techniques and technology into their classes to make learning music fun and engaging for students.

Step 9: Market Your Music School

Marketing your music school is crucial to its success.  You should use various marketing strategies to promote your music school, including online, social media, and traditional advertising methods such as flyers, posters,  and brochures. You can also collaborate with local music stores, community centers, and other organizations to promote your music school.

We wrote a comprehensive guide to marketing music lessons, which you can check out here .

It’s essential to maintain a strong online presence for your music school.  You should have a website that’s easy to navigate, includes information about your music school’s curriculum, staff, and location, and allows prospective students to enroll in classes online.  You should also create social media accounts for your music school to engage with your audience and promote your classes.

Step 10: Evaluate and Adjust Your Music School’s Performance

Regularly review your music school’s finances, enrollments, and staff performance to determine areas that need improvement.  You can use student feedback surveys and focus groups to assess the effectiveness of your curriculum and teaching methods.

Additionally, you should adjust your music school’s strategies and operations based on feedback and performance evaluations.  You may need to modify your curriculum or marketing strategies or hire additional staff to meet demand.  Regular evaluation and adjustment can help you maintain a successful and thriving music school.

In conclusion, setting up a music school requires careful planning, research, and execution. Not every music teacher will want to go through this process, and that’s okay. It’s not an easy path. Being a private music teacher and focusing on individual music lessons can offer much more flexibility with far fewer headaches. If you do choose to start a music school, i t’s essential to:

  •  develop a comprehensive business plan, 
  • secure funding,
  • choose a suitable location, 
  • acquire equipment and materials, 
  • hire qualified staff, 
  • develop a comprehensive curriculum,  
  • market your music school effectively, 
  • and evaluate and adjust your strategies and operations regularly. 

With dedication, hard work, and passion for music education, setting up a music school can be a rewarding and fulfilling experience.

You’re signed up!

music academy business plan

Who we serve

music academy business plan

Sports & Fitness

music academy business plan

For Business Types

music academy business plan

After School

music academy business plan

Small Business

music academy business plan

Payment Options

Pricing overview, trial classes.

music academy business plan

Business Management

Reporting and dashboards, integrations, class management, automated rosters, form fields.

music academy business plan

Parent Experience

Marketplace, educator resources, 2023 trend report, ebooks & guides, industry reports, webinars & videos, product updates, help center, latest blog posts.

Email marketing subject lines for children’s activity businesses

The Ultimate Guide to Starting & Running a Music Lesson Business

This guide will provide you with all of the information that you need to start and run a music lesson business successfully. Depending on where you are in your journey, feel free to read all the way through or jump to the sections that are the most relevant to your needs.  

If you are looking for more support in running your music lesson business , Sawyer can help. Schedule a free demo with our specialists today.

How to open a music lesson business

A lot goes into opening a music lesson business, but it is so rewarding in the end. Watching your students become stronger musicians and better people makes each step of the process worthwhile!

We will go over each step in the process of starting your own business so that you will get a full understanding of the timeline, necessary funds, and legal requirements you need to follow. Before you know it, you will be ready to start teaching music lessons to children and adults in your neighborhood and online. 

If you are looking to start a music lesson business, then you have come to the right place. The team at Sawyer has worked with hundreds of businesses to create and build children’s activities all over the country. 

Related blog posts

Requirements to start a music lesson business

What do you actually need to start a business teaching music lessons? Before you think about lesson plans, materials, and marketing, you need a business plan, budget, and so much more to get your business off the ground. In this beginning phase, it is also essential that you meet the legal requirements for your state, city, and county. These vary, so look up exactly what is needed in the location that you wish to start your business. 

Music lesson business plan

Before starting a business, you need to write a business plan to organize your goals, make important decisions, and keep track of analyses. Plus, if you are looking to apply for funding assistance ( small business loans or grants ), they often require a business plan as part of the application.

Business plan template

  • Executive summary : This section opens up your business plan and gives your reader a quick look into your goals and ideas. Outline the problem your business is trying to solve in your executive summary. Then, include a brief description of who you are and the necessary financial information about your business. Someone short on time should be able to read your executive summary and get the basic information about your business.
  • Description of your business : In this section, describe the services you will offer. Will you be teaching just children or adults as well? Will you have after school classes and summer camps ? Are you offering private music lessons, group lessons, and/or open practice time? Make sure to include information about how you are planning to operate as well. What state will you teach in? Are you an LLC or a non-profit? Give your readers a detailed explanation of who you are.
  • Market analysis : Outline your target audience, how you will find customers, and how you’ll deliver your services to them. Are you looking for families in your community? Or maybe customers you can reach virtually in different cities? In addition, take a look at what your competitors are doing to get a sense of the market.
  • Your team : Whether you’re a solo entrepreneur who will be teaching as well or a room full of wonderful instructors, it’s important to talk about the team members standing alongside you. How is your business organized? Who is in charge of the different responsibilities? Why are they right for those roles? Include their credentials and background so readers can learn more about them.
  • Financial plan : This section should be a detailed overview of all of your finances: Budget, projected (or current) profit, overhead costs, and more. These financial plans will help you forecast your growth and give your reader a more detailed look into the health of your business.

Use our guide for more support on creating your business plan .

Business budget and investment

In order to run a business successfully, you need a budget. Use your budget to stay on track with your goals and objectives, maintain your day-to-day operations, and, when the time is right, scale and grow.

What to include in a business budget?

  • Sources of income: How much money are you planning to bring in (projected income) or currently bringing in (income)? Make sure you take into account all of your revenue sources. For example, if you teach classes in-person and online, if you sell instruments or sheet music, or if you provide private lessons. If you tend to see seasonal trends in sales, make sure to take these into account. Everything should be tallied in this section. 
  • Fixed costs: Once you know how much money is coming in (or projected to come in), you can begin to determine how much will go out. Fixed costs like rent, insurance, employee salaries, utilities like Internet, and platform subscriptions stay the same each month, so they are a good place to start. 
  • Variable costs: Unlike fixed costs, variable costs change each month. This makes them slightly trickier to budget, but you need to try. Variable costs can include consumption-based utilities like gas and electricity, commission on item sales, holiday gifts for employees , shipping costs, or travel. Even though they are different month to month, keeping good track of these variable costs will help you determine their seasonal averages, so you can keep that in mind as you budget.
  • One-time costs: If you have any planned one-time costs, like buying a new computer and microphone for better online classes, then you can include that in this section. However, most people use this section of their budget as a buffer. That way, you are protected from large, unexpected costs like broken instruments or equipment, damage to your space, slow months because of a global pandemic, illness, or something similar.

Review our guide for more information and guidance on building your business budget .

Music lesson business license

There are a few different licenses that are needed to start a business teaching music lessons. Beyond these licenses, all businesses also need to pay taxes and adhere to regulations and laws at the federal, state, and county level.

  • Company registration: Your company must be registered as a legal entity before you can begin teaching music lessons. A small business is usually registered as an LLC while larger businesses and franchises are usually C Corps.
  • Employee Identification Number (EIN): After registering, all businesses are issued an EIN from the IRS. This helps the IRS keep track of businesses when tax season comes around.
  • Certificate of Occupancy (CO): If you plan to rent or buy space to teach lessons, you will need to ensure it passes inspection and receives a CO before you can legally see students there.
  • Music licenses. If you plan to use licensed music in your performances, you will likely need to acquire public performance licenses issued by music rights organizations such as ASCAP, BMI, and SESAC.

Registration and management software

Class registration and management software like Sawyer can help your business as you get off the ground and grow. Even though software is an added cost at the start of your business journey, it is worth it. 

When you use class registration and management software, you don’t need to spend time manually accepting bookings over the phone or via email. Instead, you can take bookings 24/7 so you never miss a sale. Plus, software helps you make schedules easily, keep track of important student information, seamlessly take payments, and analyze financial reports.

Music lesson plans and curriculum

Once you have taken care of all of your legal and business requirements, you can get started on the fun part: building a music curriculum and writing lesson plans! Success with your students is dependent on strong lesson plans that keep your instructors (or you) on track when teaching.

How to write a music curriculum

Whether you are teaching private or group lessons, a curriculum is important. Planning your curriculum puts you in a great position to establish your goals, write lesson plans, and come up with exciting hands-on activities for your students to keep them engaged and learning. Use these curriculum development and design tips to get started.

  • Determine your goals: The first step in curriculum development is to establish your goals. Your goals will likely depend on what you teach, the type of lessons (group or private), and the age of your students. Make sure you choose realistic goals so that you can set yourself, fellow instructors, and students up for success. 
  • Sketch it out: Once you have determined your goals, you can begin to sketch the course out. How many lessons do you have? How long is each lesson? This information is important as you begin to write your curriculum, and later, your lesson plans. When planning a music curriculum, make sure you give yourself and your students enough time to understand each section before moving on. 
  • Review previous lessons and curricula: Go through what has worked (and not worked!) in the past. Where have students struggled when learning this instrument or song? What lessons and activities really helped them master the tricky sections? Use these experiences to write your new curriculum. If you are a new teacher, use the Internet to see what others have done or speak with other educators to get their advice. ‍
  • Write lesson plans: Once you have the structure for your curriculum, write the lesson plans for each class. Each lesson should have a micro goal, which will help you accomplish the overarching goal. You should also include information about how you will assess and evaluate your success so you know what works and what doesn’t. Use our guide for more details on how to write a lesson plan , including templates and examples.

More questions on how to write a curriculum ? Use our guide!

Music lesson plans

Not only do lesson plans help the instructor stay on track while teaching, but also they ensure that students can learn effectively and efficiently. We suggest writing a lesson plan before every class. Each lesson plan should include a learning objective, a list of the materials, instruments, and music needed, the activities you will be doing and the time allotted for each one, and space for assessments and evaluations. These are the sections of a music lesson plan to keep in mind when you write your own.

  • Lesson objective(s): What is the goal or goals of this lesson? What are the students going to learn or be able to do at the end of the class? Make your lesson objective(s) as action-oriented and measurable as possible because this is how you will measure progress before moving on to new lessons. For example: learn 30 seconds of a song or understand 5 new chords.
  • Materials needed: What materials, supplies, instruments, and sheet music are needed to teach this lesson? How many of each item? Be specific and feel free to check each item off as you bring it into the classroom.
  • Lesson activities: What will you be doing to help your students accomplish their objective? Break your lesson down into individual activities that will help your students learn what you want them to learn. Try to incorporate games and fun elements to keep them engaged. 
  • Timing: Include a time estimate with each activity description. It is best to add a little extra time to each activity in case students are having difficulty mastering something. ‍
  • Assessment: It is helpful for instructors to include a measure of assessment in their lesson plans. It can be as simple as blank space for the instructor to write whether or not the objective was met. The goal is to remind the instructor if the lesson was successful so they know where to start in the next lesson. Plus, it gives them important knowledge for the next time they teach this lesson.

Review our guide with even more information about teaching music to children for music activities and more!

Teaching music to kids | Music lesson plans and activities

Marketing your music lesson business

Marketing is an important part of starting a new business. You need to get your name out there! With the right marketing strategies, you can let your community know about your offerings and build your customer base. Say hello to your new band of loyal fans!

Email marketing for music lessons

If you have spent time in the community or run previous programming, you might already have email addresses of families. If so, email marketing is a great place to start! Start by announcing your new business and try to include an incentive in your first email. Remember: You are fighting for visibility in busy inboxes. Keep these tricks and tips in mind to be successful with email marketing for your music lessons.

  • Use a strong subject line. A good subject line will hook your reader and get them to open your email. Create a sense of urgency, intrigue the reader, and showcase your value with a strong subject line. Here are a couple of examples:
  • ~~ Only 10 spots left for beginner guitar!
  • ~~ Book now! Band camp is almost full!
  • ~~ See what families have to say about our infant music classes
  • Provide incentives. If you can offer incentives like discounts, early access, or promo codes, highlight them in your email subject line. Then, go into more detail on these incentives in the body.
  • Keep it short. People get hundreds of emails every day. Therefore, you should get right to the point with marketing emails. Tell them why you are emailing, show them your value, and give them an easy way to purchase.
  • End with a call-to-action (CTA). At the end of your email, use a strong CTA that encourages the reader to make a decision. Sometimes, the decision will be registering for your classes. However, other times it might make more sense for the CTA to be “schedule a call” or “learn more” if the reader is not yet ready to make a purchase.

Review our guide for more in depth information on email marketing for small businesses .

Social media marketing for music lessons

Social media is a very important platform when marketing music lessons for children and adults. Pew Research found that 83% of parents use social media. Most of the time, they are looking for recommendations and making decisions based on what they see on Facebook and Instagram (the 2 most used platforms for parents). Therefore, social media is an important medium for reaching potential customers. Consider these recommendations when you use social media for marketing your music lessons.

  • Use high quality photos. The images that you post on social media can be the first impression a customer will get of your business, so make sure they are full of smiling faces! Smartphone photography is a great, cost-effective alternative to professional photos. Remember: If you use photos of children, always get written permission from a parent or guardian beforehand. 
  • Showcase user-generated content (UGC). Millennials trust UGC over brand-created content every time. Ask customers to share pictures in photo contests, reshare positive reviews, and get the excitement flowing with social media takeovers. Check out our full guide on user-generated content to see even more ideas.
  • Cultivate connections with potential and current customers. Social media is such a great tool because you can easily interact with your community. When you make connections with potential and current customers, you are increasing the likelihood that they sign up for your classes and refer friends. 

For more guidance on social media marketing , check out our article, which includes helpful information about setting up business accounts on Facebook and Instagram.

Advertising for music lessons

Google Ads help you get your business in front of interested customers. When you create Google Ads, you follow a Pay Per Click (PPC) advertising model. That means you bid on search terms and pay for the clicks that your ads receive. There is no spending requirement, which means you can set your own budget and keep it cost efficient. Follow these steps when setting up your Google Ads strategy.

  • Start with research. Decide which keywords you want to target. Keywords are the words or phrases that people search for on Google that trigger an ad. The first step is to see which keywords your competitors are targeting. You can find this information by searching those words to see what ads appear.
  • Choose your level. Google Ads have two different levels: campaigns (higher level) and ad groups (lower level). Creating different ad groups for the keywords will help your ad be more effective with customers. 
  • Set your budget. You need to consider two different elements that go into your account’s overall spend: The amount of money you spend on each campaign each day (daily budget) and the cost when someone who searches for your keyword actually clicks on your ad (bid).
  • Choose your keywords. Google Ads has a free Keyword Planner tool, which can generate a helpful list of keywords for your campaigns. The Keyword Planner helps you see if certain keywords are too expensive. You also need to decide the match type, which refines where your ads appear. 
  • Pick your devices. Do you want your ads to appear on mobile, desktop, tablet, or all three? In our 2022 Children’s Activity Business Trend Report , we found that 60% of parents booked activities on mobile, 39% on desktop, and 1% on tablet.
  • Write the ad copy. Write catchy ad copy that catches your customer’s attention and, of course, includes your keywords. Plus, be sure to add a call-to-action (CTA) like “Sign up today” or “Learn more”.
  • Activate and monitor. Turn your ads on and then see how they are doing with Google Analytics , which is free and connected to Google Ads. For more advanced tracking, you can also install a Google Ads pixel on your site. 

Looking for more details on setting up Google advertising for your classes ? Check out our guide!

Making connections with schools

When you teach classes to children, making connections with schools can help you increase your enrollment numbers, build customer trust, and find new families in your community. And, for a new business teaching music lessons, school connections can help you get your first batch of students. Here are some of our top tips to help you make connections with schools.

  • Find the right contacts. Try reaching out to members of the school board, administrators at the school, and/or the PTA to start the conversation.
  • Write a strong outreach email. Be polite, but straightforward. Use a strong subject line, then in the body, introduce yourself and explain what you are offering. Let them know why the students would benefit from your classes and how you can make life easier for the school, too. End your email by thanking them for their time and let them know how they can get in touch with you to continue the conversation.
  • Use our outreach email generator. With our outreach email generator , you can easily input the above information and create an email that will help you make strong connections with local schools.

Use our guide to learn more about how to make connections with schools .

Common challenges of running a music lesson business

As you start and continue on your journey to setting up and running a music lesson business, you might be wondering what you are missing. What other elements should you consider that you might not be thinking about from the get go? 

Luckily, at Sawyer we work with children’s activity business owners every day to make starting and running a business more simple. We’ve outlined some of the common challenges of running a music lesson business and how you can solve them. It’ll be music to your ears!

Managing rosters

Managing rosters is one of the biggest challenges when you run a lot of different lessons and classes. Rosters help you and your instructors keep track of everything you need: Registered students, attendance check-in and -out, and important information like pronouns, allergies, and more. If you do not have a system in place, rosters can become overwhelming. We recommend using a class registration and management software like Sawyer to keep your rosters organized. 

Auto-generated rosters

Once a student is registered, they are automatically added to the roster along with all of their information like parents’ names, pronouns, birthday, allergies, t-shirt size, instrument, and more. Instructors and administrators can also track attendance at drop-off and pickup online on the roster or by exporting and printing. And if something comes up, instructors can email everyone on the roster to keep them in the know. 

Learn more about how Sawyer can make managing rosters simple for your music lessons.

Managing waitlists

If you have more interest in your classes than space in the room, that’s a great sign! Waitlists help you capitalize on this demand and ensure you don’t leave money on the table. Plus, waitlists are a great way for you to see which specific classes resonate with your audience more strongly.

Sawyer provider Oh! Canary, which offers art camps and extracurricular activities for young children in New Jersey, explains that waitlists are beneficial because they also act as a growth projection and planning metric. Lacey, founder of Oh! Canary, explained that “waitlists are helpful because we can really see in real time the demand for our classes. In some weeks, our camp waitlists are up to 70 kids! It shows us the potential of what could be possible.” Read more about how Sawyer helped Oh! Canary grow and scale in our case study.

Taking online registrations

Millennials are tied to their devices because they are digital natives. That’s why it is important to make sure your classes can be booked online, 24/7, without the need to make a call or send an email. In our 2022 Children’s Activity Trend Report , we reviewed 7.2 million activity bookings and found that 42% of parents book outside of typical business hours (9am to 5pm). Plus, over 60% booked on mobile! To capture this business, you need to be available for online bookings and mobile optimized.

Selling semester and drop-in options

By offering registration options for customers, you can increase your enrollment numbers. People are looking for flexibility when they make booking decisions. However, it is difficult to offer options like semesters, camps, and drop-in classes unless you work with a class registration and management software that has these capabilities built in.

With Sawyer , you can choose to offer semesters and summer or school break camps as well as drop-in classes and private lessons. You can even offer multiple options for one class, so some customers can choose to pay for the whole semester or month while others pay by week or even by day. 

Allowing transfers

Transfers help you meet your customers where they are and offer flexibility for life events. Sometimes bookings need to be changed due to unforeseen circumstances. Class management software makes transfers an easy process. You can allow customers to choose whether they want to transfer into a different class or program or request a refund. With a few clicks, the booking has been updated!

Getting the information you need

Without registration and class management software, educators need to ask each customer to print and fill out registration materials, consent forms, waivers, and more documents before they can participate in lessons and classes. Then, you have to file these papers and keep everything organized. Instead, you can use class management software like Sawyer to seamlessly collect information about each camper and access it easily from anywhere.

Custom form fields

Require custom forms for registration to keep track of  important responses about instrument choices, medications, allergies, and pronouns, consent and waiver forms, and emergency contacts. This information is then exported automatically into the roster so that instructors and staff have access to everything in one place.

Do you need to use class registration software?

Class registration software makes starting and running a music lesson business successfully much easier. Rather than relying on phone calls and email, handwritten forms, and spreadsheet rosters, you can have everything organized and accessible. (See how Sawyer helped Shredder get organized so they could manage their six locations). 

Software keeps you and your staff more organized and efficient. In fact, class registration software Sawyer can save you 28 hours per month on administrative tasks, so that you have more time to spend planning lessons and activities, growing your business, working with your staff, and teaching your students.

Features to look for in class registration software

There are a few different class registration and management softwares on the market. How can you tell which one is right for your new business? Here are some questions to ask yourself and features to look for so you can find the perfect class registration software for your music lessons.

  • What is your goal? Why do you need software? Do you want to free up your team’s time to focus more on connecting with students? Are you hoping to improve staff experience? Do you want to appear more professional to your customers and provide an easier way to register? Are you looking to process payments or dive deeper into business analytics?
  • How are the reviews? What do current and former customers say about the software? Check reviews on sites like Capterra to hear firsthand from business owners about their experience with certain softwares.
  • Do they have great customer service? As a new business starting on a platform, customer service is incredibly important. Do they help with onboarding and continued education? When and how can you reach out to the customer service team? These are important questions to ask when considering a registration software.
  • Can they help you grow? How will the features and options on that platform help your business grow and scale? Do they accept customer feedback and make changes so that they grow with you? You don’t want to be stagnant and neither should your software.

Check out our guide to learn more about how to find the perfect registration software for your camp.

Still not sure if starting and running a music lessons business is the right decision for you? Making the jump is a big endeavor. Check out these frequently asked questions about running a music lessons business to see if it is the right choice for you.

How much does it cost to start a music lessons business?

According to Newfoundr , it costs about $10,500 to start a music lessons business. Rent, instrument purchases, licenses, insurance, registration software, and marketing materials make up this number.

However, it is very important for new business owners to look at their own expected expenses and income to determine the cost of running a business for themselves.

Do I need a license to teach music lessons?

There are a few different licenses that are needed to teach music lessons. First, you must register your company as an LLC, C Corp, or nonprofit. Once this is done, you will be issued an Employee Identification Number (EIN) from the IRS, which is also necessary to start a business. Likewise, if you plan to do performances with your students of licensed music, you need licenses that are issued by music rights organizations like ASCAP, BMI, and SESAC.

How much do music teachers make?

According to Indeed , the national average salary of a dance studio owner is $81,030 or about $32 per hour. However, this number is not set in stone. Expenses, location, and other elements should all be considered when determining salary.

When should I invest in class registration software?

If you want your music lessons business to start off on the right foot, you should invest in class registration software like Sawyer from the very beginning. You want your first customers to have a great experience when they register for lessons and classes so they keep coming back for more. With a class registration system, you can ensure your bookings are seamless, payments are always taken, and important information is organized.

We hope this guide has provided you with all of the information you need to start and run a business successfully. At Sawyer , our mission is to help children’s activity businesses thrive. With our suite of tools and helpful resources , we can help you spend less time on administrative tasks and more time with your students. Want to learn more? Talk to a member of our expert team and see how Sawyer can help your business grow. Or get started with a free trial .

Tips for even happier music students


How To Start A Music Teaching Business Built For Success

  • By The Studio Director Team
  • January 5, 2022

Discover how our software can help your studio.

Some people are born with music in their soul! Whether you sing, play piano, or write music, it’s a special passion. If you’re ready to turn your love of music into a full-time career, you may be thinking of opening your own studio. Fortunately, there’s never been a better time. Parents are constantly searching for new ways to keep their kids learning, and music is a constructive activity with endless benefits. If you’re wondering how to start a music teaching business, this is the place to start.

Begin With A Music Teacher Business Plan

A detailed business plan serves as a roadmap for your new business. As the Small Business Administration points out, there is no right or wrong way to write this document. Some are dozens of pages, while others provide a brief run-down that can serve as the foundation of a business.

Once your business plan is complete, keep it on record in both digital and paper format. This will be important to refer back to if you plan to bring on a business partner or if you ever need additional funding.

If you’re feeling nervous about how to start a music teaching business, completing a business plan can help you clarify your goals, do some research, and explore ideas. It doesn’t have to be perfect, and you can revise it as needed.

H3: What to include in your music teacher business plan

If you prefer to go the traditional route, here are important sections to include in your music teacher business plan:

  • Executive summary: A brief description of your goals and values, such as a mission statement. This section should also establish the type of legal business you intend to form.
  • Company description: Provide details about your music school, such as class offerings and any other services and products you will provide. Expand on the ages you plan to teach and whether you’ll provide in-person or online classes.
  • Market analysis: Discuss the industry and what the competition is like in the area. What do successful competitors do? How do you plan to set yourself apart?
  • Financial projections: How much revenue do you need in order to cover your bills? Estimate how many students you’ll need to enroll in order to be successful. This is also a good place to detail whether you will have a bank loan in place to start your business.
  • Marketing plan: From social media pages to newspaper ads, develop a plan for marketing. Break down the cost of different strategies in order to plan accordingly.

Get Your Studio Up and Running

First and foremost, you need the perfect space to be the home of your music business. Determine how much space you need, whether you want multiple private rooms, and how much it would cost to rent vs. buy. Consider additional needs such as a front desk, waiting room, bathrooms, storage areas, and office space. You should also think about parking availability and visibility for passive marketing.

Once you’re in your space, it’s time to purchase all of the necessary equipment. You’ll need instruments, music stands, and sheet music. Consider buying used items to save money in these early days of opening your studio!

When determining how to start a music teaching business, remember that you don’t have to go it alone. Think about hiring the staff you need. An office or front desk manager and another music teacher can provide you with valuable support as you’re getting your business off the ground. Likewise, invest in music studio software to streamline everything from registration to billing.

How to Start an Online Music Teaching Business

There is no denying that in-person classes are beneficial for learning music, but there is also increasing demand for remote opportunities . The good news is, you don’t have to choose one or the other.

Here’s how to start an online music teaching business (or add this to your class offerings):

  • Choose a platform: While Zoom is the most popular option, Facetime and Google Meet are other forms of video conferencing. Hot tip: Studio Director customers receive a Zoom discount!
  • Get the right equipment: Most laptops come with a web camera and built-in microphone, but make sure you and your students have any other necessary equipment. Consider sheet music, headphones, and related accessories.
  • Explore creative teaching options: From guest speakers to sight reading apps, there are so many ways to make online instruction creative. Check out our post about the best music apps for teachers .

No matter how you approach online teaching, it’s worth the time and investment. Set a practice plan for your students and watch them improve each time you log on for a session!

How to Promote Your Music Teaching Business

First and foremost, start with a professional website that clearly provides important information about your studio. Students and parents will want to know where you’re located, what classes you offer (online and off), and how to get in touch with questions.

Having your website up and running will come in handy as you prepare other marketing materials. These may include:

  • Social media pages (Facebook, Instagram, etc.)
  • Mailers to send out to your network of contacts
  • Flyers to post on local community boards
  • Ads in local newspapers or magazines

After you have everything up and running, consider hosting an open house or a series of workshops. This gets people in the door to see exactly what you have to offer! Don’t shy away from any opportunity to spread the word about your new business.

Make Time to Enjoy the Music

When you think about how to start a music teaching business, your mind probably goes to lesson plans and recitals. While this is probably your priority, there are administrative tasks that are necessary to your success. Studio Director offers music studio management software that can help the office side of your business run smoothly.

Here are a few perks of using software to help run your business:

  • Online class registration with automated waiting lists
  • Integrated payment options with recurring functionality
  • Inventory tracking for merchandise
  • Organized staff schedules and time sheets
  • Automatic email newsletters
  • A cloud-based system for 24/7 access to important information
  • Recital ticket sales

With Studio Director on your side, you don’t have to worry about your office to-do list. Spend more time focusing on music!  

Contact us to learn more about how we can help you run a successful studio.

Discover How Our Software

Can help your studio, more from the blog.

music academy business plan

Running A Successful Gymnastics Training Center: 8 Tips

music academy business plan

How To Teach Online Art Classes: 10 Tips

music academy business plan

31 Fun And Catchy Dance Studio Names Ideas

Growthink logo white

Music Business Plan Template

music business plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their music businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a music business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Music Business Plan?

A music business plan provides a snapshot of your music business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Music Business Plan

If you’re looking to start a music business or grow your existing business you need a music business plan. A business plan will help you attract investors and raise money, if needed, and plan out the growth of your music business in order to improve your chances of success. Your music business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Music Businesses

With regards to funding, the main sources of funding for a music business are bank loans and angel investors. With regards to bank loans, banks will want to review your music business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will want to see a professional music business plan. Such a plan will give them the confidence that you can successfully and professionally operate a music business.

The second most common form of funding for a music business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a music business.

Finish Your Business Plan Today!

How to write a music business plan.

Your music business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your music business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the type of music business you are operating and the status; for example, are you a startup, do you have a music business that you would like to grow, or are you operating a chain of music businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the industry. Discuss the type of music business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing plan. Identify the key members of your team, and offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of music business you are operating.

For example, you might operate one of the following types:

  • Recorded Music – This type of music business sells music that has been recorded in a studio.
  • Music Licensing – This type of music business licenses music for films, TV shows, video games, advertisements, online videos, etc.
  • Live Music – This type of music business sells tickets to live concerts and tours. They might also operate a school that teaches people how to become successful musicians, or they might sell memorabilia such as T-shirts and posters.
  • Music Publishing – This type of music business is in the rights business; they represent songwriters. If someone wants to use a song by a songwriter that is represented by the music publishing company, they need to get permission and then pay a royalty.
  • Music Production – This type of music business provides a service for musicians and recording artists. They might produce and record an album and then provide marketing services such as radio promotion and public relations.
  • Music Business Consulting – This type of business is in the business of providing advice to musicians on how to become successful. For example, they may offer consulting on how to promote your music and how to book gigs.
  • Music Artist – This type of business operates as an individual musician or music group. For example, they might be solo artists, bands looking for a record deal, or groups of musicians hoping to become successful together.
  • Music Education – This type of music business offers music lessons, either in-person or online.
  • Retail Music Store – This type of music business sells instruments, sheet music, and other music-related items.

In addition to explaining the type of music business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the music business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards more people purchasing music online, you may want to focus your marketing efforts on digital platforms.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your music business plan:

  • How big is the music business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your music business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your music business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments for a retail music store:

  • Adult beginning guitar players
  • Teenage/college-aged students who want to learn how to play the electric guitar and will commit time and money to do so
  • Middle-aged adults who want to learn how to play acoustic guitars for their own enjoyment
  • Vintage guitar enthusiasts who are looking for specific instruments that are considered rare or valuable.

The following are examples of customer segments for a music education business:

  • Parents who want their children to have a well-rounded education and believe that music is an important part of that
  • Children who want to learn to play an instrument because they enjoy music
  • Adults who want to improve their skills at playing an instrument they already know how to play

As you can imagine, the customer segment(s) you choose will greatly depend on the type of music business you are operating. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than millennials.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. 

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers or clients.

Finish Your Music Industry Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other music businesses within the same niche.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes physical stores, online stores, and even locally owned retail shops that sell instruments.

Here are some examples of indirect competitors within the music education niche: 

  • Local music store selling instruments
  • Online retailer selling musical instruments
  • The public school system offering a music program to students in grades K-12 or college offering a music ed program as a minor.

You need to mention such competition to show you understand that not everyone in the market is your direct competitor. Furthermore, including a SWOT analysis of your business in this section will demonstrate how you plan to compete against them.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products/services do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to reach out to customers of your competitors and ask them what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior services?
  • Will you provide amenities that your competitors don’t offer?
  • Will you make it easier or faster for customers to book your own studio?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a music business plan, your marketing strategy and plan should include the following:

Product : in the product section, you should reiterate the type of music that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to selling instruments, you may also offer music lessons, CD recordings of the lessons, and other merchandise related to your business.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the options you offer and their prices.

Place : Place refers to the location of your music business. Document your location and mention how the location will impact your success. For example, is your music business located in a commercial district with a lot of foot traffic? If not, will you offer delivery or online sales?

Promotions : the final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Partnerships with local organizations (e.g., partner with vendors to provide recording packages at a discount over a la carte services)
  • Local radio stations advertising
  • Banner ads at local music venues
  • Social media advertising

Operations Plan

While the earlier sections of your music business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your music business such as serving customers, cleaning, ordering supplies, and so on. This section should list the specific tasks that will need to be completed each day and who will be responsible for them.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 25th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your music company’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a music business.

Ideally, you and/or your team members have direct experience in the music business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in music and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, how many customers will you serve? How much does it cost to provide your service/product? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your recording studio, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your music business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a music business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like studio gear, instruments, amps, inventory, etc.
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your studio design blueprint or location lease.

Music Business Plan Summary

Putting together a business plan for your music business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the music business, your competition, and your potential customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful music business.

Music Business Plan FAQs

What is the easiest way to complete my music industry business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Music Industry Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of music business you are operating and the status; for example, are you a startup, do you have a music business that you would like to grow, or are you operating a chain of music businesses?

How Can I Generate Multiple Income Streams In My Music Business?

Whether you are a band, artist manager, recording producer, record label, or music store, if you can learn how to take the best advantage of both live and recorded revenue streams, you may be able to beat competitors at the music game. Your music business plan should describe your strategy of utilizing these two sides of the music industry.

Live concert tickets can be sold for hundreds of dollars for popular groups, while up-and-comers may need to play for just tips at bars and small venues. However, there is a place for every type of musician on this spectrum, and almost all musicians maintain a live performance schedule even as they become successful recording artists. Live concerts offer an opportunity for the group or artist’s music to be exposed to new audiences in a visceral way, sometimes driving direct sales of CDs at the concert itself, and leading to word-of-mouth inspired sales down the road.

Live concerts can be a significant revenue stream for a successful music artist, but they must play at venues large enough to cover the fixed costs of production (marketing, ticket sales, equipment rental, and set-up, travel, wages, and venue rental) leaving a net profit. If venues are too small and cost too high, concerts may have to be considered just a promotion method for other revenue streams, like recording sales.

Recorded Music

The sales of CDs or mp3s of the group or artist’s music, on the other hand, leave much more potential for huge returns. The profitability of selling recorded music increases significantly as the number of CDs or mp3s increases, as the cost of producing and selling each additional CD (and especially mp3s) approaches zero. Recordings can also help promote concert sales to a certain extent, through the release of singles and promo CDs. This can be through giveaways and through radio promotion of those songs.

If each revenue stream is significant on its own and also reinforces the other, you can build an extremely profitable business over time.

Don’t you wish there was a faster, easier way to finish your Music Industry business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide for Small Businesses

  • Instructor Job

Music Lab Schools

9 Tips for Starting a Music School

by | Aug 16, 2019 | starting a music school | 0 comments

music academy business plan

Have you always dreamed of starting a music school? Here are some tips to help you open your very own studio.

In 2018, the music industry generated  $51.5 billion!  Music is bigger than ever. But that isn’t necessarily restricted to things like vinyl and streaming services.

Starting a music school is a profitable opportunity to foster a love of music in others while making some cash. Of course, that’s easier said than done.

You’ll need all the help you can get. That’s why we’ve compiled a list of nine tips to help you start your music school.

1. Come up with a Business Plan

Running a music school takes more than some instruments and studio space. You’ll need to treat it like opening any other business and come up with a multi-year business plan.

Be specific, especially when setting goals. Doing so will make finding financing much easier.

2. Enlist Some Help

You might think of yourself as a solo act, but you’ll need a ton of help opening your school. Reach out to some trusted friends and work together to build your school.

Not only will this take a ton of pressure off of your shoulders, but more help means more instructors and  more instruments . In turn, that means more profit.

3. Location, Location, Location

If you’re setting up a physical school,  picking the right location  is the single most important consideration. Think about it: You’re more likely to get foot traffic in a busy shopping center than on a back road.

Look for areas with high visibility, and a community that fits your vision.

4. Spread the Word

If you’ve ever had to pass out flyers for an open mic or sell tickets to friends and family, you know firsthand that music and marketing go hand-in-hand.

Your best bet is to do a hybrid of digital and physical marketing. On the digital front, don’t be afraid to seek some  outside help  from a professional firm. They’ll have access to resources and tools that would cost you hundreds of dollars and years to learn.

5. Build a Portfolio

You’ll need to show off a bit to prove that  you’re the right teacher  for the job. Put together a portfolio showing off your highlights.

Don’t be shy. This is your chance to brag about your accomplishments.

6. Diversify

As important as a physical location is, you can increase your profit by offering lessons online. 

Aside from sheer convenience, offering online lessons let you cater to students all across the globe. It’s a great chance to expand your business.

7. Don’t Forget to Network

Musicianship doesn’t occur in a bubble. Make time to hang out with other musicians and music teachers.

They’ll help keep you inspired and may be able to provide some quick pointers that can save a ton of time.

8. Create a Fun Learning Environment

As strange as it might sound,  studies show  that certain colors have a big impact on a student’s ability to learn.

As you create your classroom/studio, keep it light and fun. Use warm colors and utilize open space.

9. Be Patient

Opening up a music school is hard work. There will be days where you regret your decision.

But trust us, if you’re patient and stick with it, you’ll find that being a music teacher is one of the most rewarding careers out there. Hang in there and focus on the good.

Share Your Love of Music by Starting a Music School

Starting a music school gives you and your fellow musicians an awesome opportunity to help others reach their potential. Follow these tips and you’re sure to have tons of students in no time!

And don’t forget, we can help.  Get in touch  today to find out how we can work with you to set up your very own Music Lab.

Recent Posts

  • Is Bass Harder Than Guitar? A Comprehensive Comparison
  • The Do’s and Don’ts of Playing Violin for Beginners
  • Vocal Lessons: What to Expect as a Beginner Vocalist
  • Unlocking Hidden Potential: The Amazing Benefits of Music Education
  • What to Expect During Trombone Lessons for Beginners

Recent Comments

  • February 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • December 2019
  • November 2019
  • September 2019
  • August 2019
  • February 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • January 2017
  • November 2015
  • October 2015
  • September 2015
  • acoustic guitar for kids
  • Adult Music Education
  • Bass Guitar
  • Bass Lessons
  • Become A Music Lab
  • benefits of learning a musical instrument
  • Buying Musical Instruments
  • Child Development
  • Child Music Education
  • Drum Lessons
  • easiest instruments to learn
  • Guitar Lessons
  • Holiday Gift Guide
  • how to practice
  • music academy
  • Music Business
  • Music Education
  • Music Lessons
  • music lessons for children
  • Music School Business
  • starting a music school
  • traits of a good teacher
  • Violin Instructor
  • Violin Lessons
  • Violin Teacher
  • Voice Instructor
  • Voice Lessons
  • Voice Teacher
  • Entries RSS
  • Comments RSS
  • Music Lab Schools

How to Start a Profitable Music School Business

Do you want to start a music school business? Music school is perfect for those who are passionate about music and wants to turn their love for music, into a profession. If you have a specialization in some specific instrument or vocal performance and want to teach others, then the possibilities of making it a successful music-teaching venture are much higher.

Music is more and more used in the overall development of the human mind. It is seen music makes a child’s mind emotionally and psychologically stronger. Hence starting a music school not only can be profitable but also rewarding too.

Here are the 8 Steps to Start a Music School Business

1. decide what type of music school you want to start, 2. get trained.

It is understood that if you are planning to open a music school, it is natural that you are already trained. If you are not or want to learn more about different types of music art, get admitted to a local music academy or get trained by a music teacher.

3. Create a Music School Business Plan

Determine your startup budget to get into the business. Determine whether you are going to teach musical instruments or vocal lessons.

4. Licenses Required For Music School

5. name your music schoool business.

It is most important to select a catchy and unique name for your business school. A properly chosen business name not only enhances brand growth but also fetches new customers.

6. Choose a Proper Location

Location plays a vital role in any school business . It holds true for music school too. The location of your music school must be reached by students easily.

When selecting the location of a music school, it is advised to consider the locational advantages that it is going to offer. Create a detailed floor plan according to the requirement.

7. Procure Equipment

One of the key focus areas of your music school business is the instrument. Your business needs to be equipped with updated musical instruments. According to your curriculum, you need to gather the instruments. Purchase instruments from reliable suppliers and check the warranty period.

8. Promote Your Music School

Creating a website goes a long way in building your brand. It also helps in reaching customers which otherwise was not possible for you to get in touch.

You are using an outdated browser. For a faster, safer browsing experience, upgrade for free today.

The Largest International Coaching Organization for 100% Music Academy Owners Only

Take the first step request your free report, unlock hidden profits in your music school, music academy success® is the largest and most established international business coaching organization that is just for music studio owners since 2008. with over 15 years of experience, we'll show you how to grow your music school, build a music school and get more music students (and fast). we have worked with music schools in the u.s., canada, south america, asia, africa, europe, australia, and the middle east. we offer a cutting edge training program including the latest information with our online and print materials. many programs are online only. but we have grown to become the industry leader by providing our members with digital audio, video, online courses as well as hard copy print manuals, newsletters and more. music academy success®  members get the best of both worlds and you should too. learn more by requesting our free report here ., our program has been proven to help music school owners:.

Double and triple their enrollment. Stop losing students during the summer. Operate year round instead of on a semester system. Solve the customer service problem of make-up lessons. Learn the latest in online marketing including NEW Facebook, Instagram and Google strategies not found in other coaching programs. Keep teachers from putting their school out of business by taking their students. Improve student RETENTION and get their students to stay longer. AND MUCH, MUCH MORE!

My name is Marty Fort and I am the founder of the Music Academy Success® program. For over ten years I have worked with hundreds of music schools on six continents. I help music teachers and music studio owners learn how to get more music students and fast. Here are the top six reasons that music academy owners and music teachers contact me. 1. You’re already a successful music academy owner who is determined to stay ahead of the competition and you're always looking for new ways to be one step ahead of everybody else. 2. You are losing sleep at night over your enrollment numbers. Either your enrollment numbers are down, or they are not as high as you'd like them to be. I work with music schools that are already successful, with hundreds of students. These school owners know they can continue to grow IF they find the missing pieces. I also work with music schools and solo music teachers who have small studios in their home. Their numbers are smaller, but their situation is the same: They need more students! Whether big music school or small, many of the applicants we see have lost as much as 25 - 50% of their enrollment. They need to get back to a profitable enrollment level and quickly. For well over twelve years I have worked with music schools ranging in size from five students to over 3,000. No matter what your situation is, we have experience working with it. 3. If you have to take one more call from a disgruntled parent, nickel and diming you over a missed lesson by requesting a make-up, even though your music academy policies are crystal clear, you're going to explode! 4. Local competition in your town is increasing daily. You've succumbed to a very common problem in our industry: One of your most trusted teachers has left your school, has taken your students, and is trying to compete against you. 5. You are stressed out and tired. The teachers are driving you nuts, the clients are driving you nuts, and you've said to yourself more than once, "There must be a better way to do this!" 6. You’re just not making enough money. As a business owner you know you could be earning more net profit if you could improve student enrollment and/or student retention. Maybe you've got debt, maybe your bank account is never what it should be, and maybe you've even thought about doing something else.

If any of the above sounds like you, I’ve created a PROVEN, one-of-a-kind system. This is the NEW WAY to operate a stress-free, progressive, and profitable music academy that can and will change your life in 12 months or less!



Sunday, April 6th - Tuesday, April 8th, 2025 Nashville, Tennessee Don't miss out on an amazing guest speakers, special networking events, the Faith Belief Action Awards, and the 2025 School of the Year Contest! Not to mention getting to explore Downtown Nashville! You must be a member in order to attend! Ready to get started? Apply today!

music academy business plan


music academy business plan


music academy business plan


music academy business plan

Are You Ready To Grow Your Music School?

If you want to get more music students, you can't miss this short documentary about Zeljko Pavlovic, the Director of the Vivaldi Music Academy. When he started with Music Academy Success® he had 5 students. Now he has over 4,000! Get your music studio on the right track today and check out Zeljko's amazing story with very specific details on how he accomplished his success. Are you ready to get more music students? Take the next step and apply online!

music academy business plan

Glendora Music & Arts School

Congratulations to Luis Cordova for winning the MASS National School of the Year award. We had a great press conference and award presentation with his amazing team in Glendora California. The mayor pro tem of Glendora came, tons of certificates from Washington were sent from Congress, lots of love and acknowledgement of his hard work as a leader in music education and serving his community.  He’s gone from 40 - 780 students and the best is yet to come.

music academy business plan

Leading Note Studios

Congratulations to Camille Hastings and her entire team at Leading Note Studios in Encinitas, California on being the winners of the Music Academy Success School of the Year Award! Some inspiration for you all, she started MASS with 100 students. Today she has over 800!

music academy business plan

Westminster Arts Academy

Congratulations to the Rios family (Francis, Augustina and Teresa), Directors of the Westminster Arts Academy in Los Angeles for winning the MASS National Music School of the Year Contest! Their awards ceremony was attended by Westminster Mayor Tri Ta, City Council members Charlie Nguyen and Kimberly Ho, and various other government and business officials. Check out their story in the L.A. Times.

music academy business plan

Conway Institute of Music

Congratulations to Jim Skelton, Director of the Conway Institute of Music for winning the MASS School of the Year Award! Jim has doubled his enrollment from 80 to over 300 students using the Music Academy Success System! Senator Rapert presented him with an official citation of achievement from the Arkansas Senate that will go in the permanent record of the state house. Check out his feature on the Little Rock Arkansas ABC station here.

music academy business plan

Okemos Music Academy

Congratulations to John Dewey, Director of the Okemos Music Academy, Okemos Michigan for winning the MASS School of the Year Award! The Governor of Michigan and other state representatives also presented him with certificates of achievement acknowledging his leadership and success in the Music Academy industry at the Michigan state capital. Check out this article about his award from the Lansing State Journal .

music academy business plan

New York Musician's Center

Congratulations to Dr. Talonda Thomas, Director of the New York Musician's Center in Bellmore, New York for winning the MASS School of the Year Award! Nassau County Legislator Steve Rhodes and Hempstead Councilwoman Erin King Sweeney also presented her with certificates of achievement acknowledging her leadership and success in the Music Academy industry. Her students and faculty regularly perform at Carnegie Hall in New York City!

music academy business plan

Vivaldi Music Academy

Congratulations to Zeljko Pavlovic and Uma Kundu, Directors of the Vivaldi Music Academy, Houston, Texas for winning the MASS School of the Year Award! Zeljko went from zero students to over 400 in just ten months using the Music Academy Success System! He now has three locations and over 2,000 students. As winners of the contest they also received a check for $1,000! Check out this article about his success in the Houston Chronicle.

music academy business plan

Music Academy of Acadiana

Congratulations to Tim Benson, Director of the Music Academy of Acadiana, Lafayette, Louisiana for winning the MASS School of the Year Award! He now has over 500 students and owns the building his school is in. The Mayor of Lafayette Joey Durel also attended his award ceremony as did the Lafayette ABC news station.

Learn more about Marty Fort

His business coaching methods have led small business owners to have documented increased gross profits of up to 100% in as little as twelve months with the Music Academy Success System.

Read our Success Stories

We Have More Success Testimonials Than Any Other Music School Marketing Program. Check out these great reviews!

1061 Lake Murray Blvd Second Floor Irmo, SC 29063

Call/text: 803-917-1434, [email protected].

How to Start a Profitable Music Lesson Business [11 Steps]

Business steps:, 1. perform market analysis., are music lesson businesses profitable, 2. draft a music lesson business plan., how does a music lesson business make money.

A music lesson business typically makes money by charging students for lessons. Prices for lessons can vary depending on the instructor's experience, the type of instrument being taught, and the length of the lesson. In addition to lesson fees, some music lesson businesses may also offer additional services such as instrument rentals or music theory classes, which can be an additional source of income.

3. Develop a music lesson brand.

How to come up with a name for your music lesson business, 4. formalize your business registration., resources to help get you started:, 5. acquire necessary licenses and permits for music lesson., what licenses and permits are needed to run a music lesson business, 6. open a business bank account and secure funding as needed., 7. set pricing for music lesson services., what does it cost to start a music lesson business, 8. acquire music lesson equipment and supplies., list of software, tools and supplies needed to start a music lesson business:, 9. obtain business insurance for music lesson, if required., 10. begin marketing your music lesson services., 11. expand your music lesson business..

DK Music Business Academy

Next live session starts in 02:15:54:22

How To Build From Zero To 1 MILLION Streams FAST 🚀

6 Easy Steps To 1 Million Streams ⬇️

music academy business plan

Build Your Brand Right

music academy business plan

Define Your Audience and Fanbase

music academy business plan

Build Your Socials Effectively

music academy business plan

Release Music Consistently

music academy business plan

Scaling The Numbers

music academy business plan

Developing Your ROI and Monetisation

Welcome to degree level education for your music, ✅ brand new: the roadmap to 1 million streams 2.0.

Designed to get you results QUICKLY with NO FLUFF. If you're starting from zero, this is the course that will take you from zero to 1 million streams utilising YOUR MUSIC. Build a genuine fanbase (no bots allowed here), a successful career AND scale beyond.


Next live session starts in 02:15:54:19

Avoid wrong decisions, get important answers faster and have me on speed dial. Get mentored personally on WhatsApp, weekly livesessions and in my private community to guide you through your success. Whilst you can build your music career alone, mentors get you to your goal FASTER with LESS COSTLY mistakes.

Just listened to it, I'd recommend looking at genres like Alt Rock, but I'd also look at mood and place based playlists (not many people think of these straight away), like summer and driving. I've got a couple of contacts so let me hook you up.
What playlists should my new song be going on?
I can see that you're posting and that some posts are landing more than others. I think this is because of the narrative elements, so I'd focus on making sure you're using narrative WITH your music and try not to rely on trends (I know we all hate trends!), as trends don't tend to help your music long term.
Can you review my socials and let me know where I should be focusing?
Ahhh bro this is AMAZING! Massive congratulations, let's smash 2 million next month.
I can't believe I'm actually gonna hit 1 million streams this month. I can't thank you enough Damo!


Sonar is our Exclusive Portal into Spotify playlisting. Taking data directly from Spotify, you can quickly find ideal playlists for your music alongside the playlist curator's contact details.

  • Instantly get playlisted on my personal playlists which I share with industry experts
  • Get playlisted on over 7,000 playlists
  • Also use my playlist submission template

🆕 Get The Success Guarantee

If you don't see any new results within the first 24 hours, I will personally mentor you or give you your money back. Can't say fairer than that!

✅ Get The PRO Databases (Offer To Kickstart 2024)

As a limited time offer, I have set up everything you need to get started from zero. As an artist, it can be overwhelming when you release music. It's easy to miss aspects that could be the difference between 1000 streams and 100K or even 1M streams. It includes:

  • The Music Entrepreneur's Release Checklist
  • The Radio Database
  • The Press Database
  • The A&R Database
  • The Playlist Database

Your membership includes:


The Roadmap To 1 Million Streams

The flagship 8+ hour course taking you to over 1 million streams.


Industry Defining Course Library

40+ hours of courses from music industry leaders.

Sonar Logo

Get Playlisted With Sonar

Get immediate access to our premium playlist finder and curator tool.


Weekly Livesessions with Damian

Get your questions answered directly from Damian in weekly livesessions.


The Exclusive Community

DKMBA has the best music community online, fact. Our community is via a private Facebook group and built in forums.


Damian’s Personal WhatsApp

Message Damian anytime on WhatsApp to work together on your music (Pro only).

Spotify icon

Get on the DKMBA Discover Playlists

Damian put together his own Spotify playlists for the industry and you can get featured instantly.

Direct feedback quickly

Direct Feedback Quickly

Damian and his team aim to reply within 24 hours, meaning that you’ll always be able to get fast feedback on your music and strategy.


Access your Music Career Toolkit

Grab over 50 essential tools, documents and resources for your career quickly and easily.


I do it differently.

I'm not the same as everyone else. This isn't just a course, we are a mentorship programme making sure that you achieve your goals. I have worked in the music industry my whole life, starting from being signed to Universal Music at 18 to building music universities across Europe valued at $300M (BIMM), to then performing over 2000 gigs worldwide, including playing as a session musician for Alanis Morrisette and Billy Cobham. I have built a YouTube community of over 200 thousand musicians and has helped countless musicians launch their careers in the new music industry.

I'm here to be on your team.

  • count-up#start">15M+ 15M+ Million Views on YouTube
  • count-up#start">200K+ Subscribers on YouTube
  • count-up#start">500M+ 500M+ combined streams from DK-MBA students
  • count-up#start">15K+ 15K+ DK-MBA Students Worldwide


An introduction to the courses, welcome to the roadmap.

The Roadmap To 1 Million Streams 2.0

About this course

It's all changed! Welcome to The Roadmap To 1 Million Streams 2.0, taking you from zero to 1 million streams and beyond. New modules will be dropping every Wednesday until the completion of the course.

In this course:

  • The Circle of Music Promotion
  • Building The Ecosystem
  • Your Key Questions Answered
  • The Biggest Question When Getting Started
  • Defining Your Audience
  • The Social Set Up
  • Building The Party
  • Choosing Your Platforms
  • The Case Studies
  • The Spotify Set Up
  • Organising Your Time
  • The Secret To Success
  • The Fan Pyramid
  • The Calendar List
  • Building Your Content Strategy
  • This Is ALL You Need To Know
  • Quality vs Quantity: The Debate
  • Building Your Assets
  • What Is A Release
  • Digital Vs Physical Releases
  • The Release Checklist
  • The 2024 Single Release Plan
  • Growing Your Music (faster)
  • Boosts VS Ads
  • Creating An Ad
  • Setting Up Facebook Ads
  • The Key To Publishing Your Ads
  • An Introduction To Playlisting
  • How To Pitch To Playlists
  • Scaling To 1 Million Streams

course video poster: The Roadmap To 1 Million Streams 2.0

The Roadmap To 1 Million Streams 2.0

Tutor: Damian Keyes

Duration: 6 hours

The Zero To 100K Content Blueprint For Musicians

Welcome to The Zero To 100K Content Blueprint for Musicians course. In today's digital age, captivating content is key to building a devoted fanbase and reaching new heights as an artist. This comprehensive course is tailored specifically for musicians, guiding you through every step of content creation, from concept to posting.

  • The Introduction
  • Steps For Your Next Shoot
  • The 5 Rules Of Content
  • This ONE Thing Will Get You Out Of The 200 Zone
  • The Gear Checklist
  • How To Execute A Perfect Shoot
  • The Editing Process From Start To Finish
  • The Secret To Posting And How To Get Found
  • How To Rank Your Content
  • The Summary

course video poster: The Zero To 100K Content Blueprint For Musicians

The Zero To 100K Content Blueprint For Musicians

Duration: 1hour 40mins

The Roadmap to 1 Million Streams

Welcome to the Roadmap To 1 Million Streams! In this course you will learn how to find your purpose, build your audience, make Spotify work for you and scale to 1 million streams.

  • modal-link#open"> Welcome To The Roadmap

Video for Welcome To The Roadmap

  • modal-link#open"> Finding Your Purpose: Getting Started

Video for Finding Your Purpose: Getting Started

  • What Is A Demographic
  • Establishing Your Purpose
  • The Key Takeaways
  • Creating Your Avatars
  • Luke Bryan Case Study
  • Analysing Your Statistics
  • How To Actually Define Your Audience
  • The Key Factors
  • The 1% Rule
  • Your Goals Vs Your Systems
  • Fixing The Priorities Problem
  • This Is What Spotify Wants
  • Understanding The Algorithm
  • The Purpose Of Socials In The 1 Million Streams Build
  • How To Play Upcoming Algorithm Changes
  • Choosing Your Platform
  • Instagram Audit
  • YouTube Audit
  • Setting Up A Linktree
  • The Priority Problem
  • Key Areas To Set Yourself Up To Succeed
  • Creating Your Calendar
  • The Calendar Build
  • The Purpose Of Content In Building 1 Million Streams
  • Ranking Your Content
  • Quality vs Quantity and Finding The Balance
  • The Need For Context
  • A Crash Course In Making Professional Content
  • How To Edit Short Form Content
  • How To Break Down Content
  • How To Grow Organically
  • Testing Your Creative
  • Ultimate Guide To Instagram Growth
  • Instagram Posting Checklist
  • Growth Hacking Through Organic Reach
  • Testing Your Creative Is Paramount
  • How To Use Micro Content For Organic Reach
  • The Ultimate Micro Content Ideas
  • How To Set Up Your Calendar
  • TikTok Case Study
  • The Purpose Of Paid Media
  • The 101 Of Ad Examples
  • Your Questions Answered
  • Timing Is Everything
  • Your Release Checklist
  • What Is A Release To You
  • The 22 Day Release Strategy
  • The Ads Purpose
  • Setting Up Your Signpost Ads
  • Setting Up Your Spotify Streams Ads
  • What You Need To Know About Playlists
  • Getting Onto Playlists
  • Frequently Asked Questions
  • The Final Message

course video poster: The Roadmap to 1 Million Streams

The Roadmap to 1 Million Streams

Duration: 8 hours

The Musician's Advanced Facebook Advertising Course

Welcome to the brand new iOS14 compliant Core Facebook Advertising Course.

  • modal-link#open"> Introduction To The Course

Video for Introduction To The Course

  • The Objective of Advertising Your Music
  • A Warning For Advertising Music
  • Getting Into Facebook Ads Manager
  • How To Create a Campaign
  • Walkthrough of Setting Up Your Ad
  • Dealing With Your Audiences
  • What To Do Next

course video poster: The Musician's Advanced Facebook Advertising Course

The Musician's Advanced Facebook Advertising Course

Duration: 1 hour

The Spotify Playlist Accelerator Course

Welcome to the Spotify Playlist Accelerator course hosted by Damian Keyes. In this course you'll learn how to navigate Spotify playlisting to boost streams for your music, starting from the psychology of the listener to what you need to be including in your pitching to Spotify.

  • modal-link#open"> Introduction

Video for Introduction

  • The Psychology of the Listener
  • Understanding the 3 Types of Playlists
  • Setting Up For Success
  • Placement Case Study
  • Best Release Practices
  • Pitching a Song To Playlist Editors
  • How To Find Playlists For Your Music
  • How To Approach Curators
  • How To Spot Fake Playlists
  • Pitching To Playlist Services

course video poster: The Spotify Playlist Accelerator Course

The Spotify Playlist Accelerator Course

Duration: 90 mins

TikTok Marketing Mastery For Musicians

Welcome to the TikTok Marketing Mastery For Musicians Course! In this course you'll learn how to gain traction, bring more viewers into your content and convert as many as possible into fans in a short space of time.

  • modal-link#open"> This Is Your Opportunity, Start Now

Video for This Is Your Opportunity, Start Now

  • Mental Health on TikTok
  • Tai Verdes Case Study
  • Setting Up Your TikTok Profile
  • The Key TikTok Features You Need To Know
  • Do THIS For Your Content and Views Will Skyrocket
  • Chloe Adams Case Study
  • Now This Is How You Actually Grow An Audience
  • Halocene Case Study
  • 10 Key Practices To Scale Quickly
  • Jax Writes Songs Case Study
  • It's Not Just Organic, Win With Paid Reach
  • Now It's All You

course video poster: TikTok Marketing Mastery For Musicians

TikTok Marketing Mastery For Musicians

Duration: 1 hour 32 mins

The Musicians Guide To Instagram Growth

Welcome to the Musician's Guide To Instagram Growth. Everything you need about growing your Instagram account is in here.

  • Introduction
  • The Important Statistics
  • How To Define Your Audience
  • Branding Your Instagram
  • The Perfect Bio
  • The Dreaded Algorithm
  • Creating Your Content
  • Good Practices For Content
  • How To Stay On Top Of Content
  • Growth Hacking
  • How To Research Hashtags
  • Analysing Your Insights
  • How To Force Growth

course video poster: The Musicians Guide To Instagram Growth

The Musicians Guide To Instagram Growth

Duration: 88 mins

Spotify Digital Ad Growth

This is a specific strategy that you can use to start building your Spotify numbers using digital advertising. This course will teach you how to create, optimise and test your ads, and how to create traffic campaigns using lookalike audiences.

  • Introduction to Spotify Digital Ad Growth
  • How this works - the three step plan
  • Pre advert ingredients
  • How to make an Insta stories ad in premiere
  • Creating your campaign
  • Optimising your ads
  • Testing your ads
  • The purpose
  • Creating traffic campaigns using lookalike audiences
  • Spotify Digital Ad Growth Summary

course video poster: Spotify Digital Ad Growth

Spotify Digital Ad Growth

Entrepreneurial Music Mindset

Your mindset is more important than any release strategy you will ever implement. This is because your mindset is the foundation to your success in anything, music or otherwise.

  • Your Goals vs Your Systems
  • Why You Need Inspiration, Not Motivation
  • Structuring Your Calendar
  • How To Rank Your Priorities
  • Why Consistency Is the Key To Success
  • Perfectionism Will Be Your Downfall
  • Tackling Self Doubt, Imposter Syndrome and Judgements
  • How To Avoid Burnout
  • How To Improve Your Productivity

course video poster: Entrepreneurial Music Mindset

Entrepreneurial Music Mindset

Duration: 91 mins

Music Monetisation Mastery

Welcome to the Music Monetisation Mastery series in DK Music Business Academy! This series is focused on ways you can monetise your music and brand.

  • Breakdown Of The Exclusive Instagram Membership
  • The Top Secret Membership Content
  • How To Run Your Finances
  • The Setup Part 1
  • The Set Up Part 2
  • The Dreaded Admin (Made Simple!)
  • How To Smash Your Sales And Marketing
  • What Happens Next...
  • Understanding The Reality Of Building Streaming ROI
  • Go Where The Money Is
  • Building A Library
  • How To Build Momentum
  • Managing Your Music
  • How Video Views Play Into Streaming
  • Content vs Audio
  • Case Study - Russ

course video poster: Music Monetisation Mastery

Music Monetisation Mastery

Duration: 108 mins

Meet The Teachers

Damian keyes.

Founder, DK Music Business Academy

Damian Keyes is an award-winning Music Industry Educator, Entrepreneur, Social Media Specialist and Bass Player. His career highlights include: Founding the world’s largest set of music colleges (BIMM), valued in excess of $200M. Over 14M+ views on YouTube, educating musicians on how to release music in the modern world. Writing two Amazon Best Selling Books, The Rule Breakers Guide to Social Media and Stop Selling Music.

Music Director and Programmer

Jon Shone is a keyboard player, songwriter, arranger, and musical director with over 10 years of experience at the top level of the music industry. Played over 150+ stadiums as an MD with One Direction. Worked as an MD for a long line of acts, including Bryan Adams, Michael Buble and Olly Murs. Specializes in programming audio for large venues and touring.

Chris Leonard

Chris Leonard is a hit songwriter who has co-written with artists including Ed Sheeran, Paulo Nutini and James Bay. Chris co-wrote several Ed Sheeran hits including Lego House and Give Me Love. He was the guitarist on Thinking out Loud which is the 16th most streamed song in existence on Spotify and was once the fastest song to reach 500M streams. Other credits include One Direction, Shawn Mendes and Shania Twain.

Content Creation

Ella is a former TV Producer who is now a Co-Founder of DK Music Business Academy. Ella previously worked on shows like The X Factor, Strictly Come Dancing and Come Dine With Me in the UK. Ella has scaled DK Music Business Academy to 73 countries with over 10,000 students. She specialises in content creation, having previously filmed and edited for broadcast.

Jason Bavanandan

Music Production

Jason Bavanandan is a songwriter, composer and multi-instrumentalist. Jason has over a decade’s experience working with major label artists, such as Calvin Harris, Noel Gallagher and Diana Ross. Jason was mentored by Paul Epworth (Adele, Florence and the Machine), Danton Supple (Coldplay) and Ben Hiller (U2, Blur). He is signed to Sony/ATV, the world’s largest publishing company.

Ben McKelvey

Independent Touring

Ben McKelvey is a singer songwriter with 10 years of experience of touring and recording. He has toured as an independent artist with the likes of Scouting For Girls, Mike + The Mechanics and Wet Wet Wet. He’s placed across UK arenas, renowned venues like The Royal Albert Hall as well as across Europe and the US. He has self released over 50 solo tracks and is now moving into management and consulting for independent artists as well as remaining an active recording and touring artist.


Don't just hear it from me....

Last updated 23rd April 2024

500M Streams and Counting 📈

Modal-link#open" type="button"> video testimonial for drew green.

"Working with Damian, I got over 6M streams on my new single on Spotify"

modal-link#open" type="button"> Video testimonial for Jordan Harvey

"I gained nearly 1M views in just 1 week with Damian, COMPLETELY organically"

modal-link#open" type="button"> Video testimonial for Sam and Sounds

In 8 months, I went from zero to 1.3 million streams on Spotify and 50k+ followers on Instagram!

modal-link#open" type="button"> Video testimonial for Telco

When I released my EP, after a little over 2 months we had a little over 250k streams on Spotify. We had also made it onto the fresh finds rock playlist on Spotify!

modal-link#open" type="button"> Video testimonial for Joy Frost

I recently hit over 3 million streams on Spotify and signed a record deal!

modal-link#open" type="button"> Video testimonial for Emerger

"We achieved 100k streams on our debut EP, won a songwriting competition hosted by Abbey Road Studios and were chosen by Apple Music to be featured on Artist Spotlight"

modal-link#open" type="button"> Video testimonial for Mike Henthorn - The Wild and Free

Since working with Damian, it’s put my band in a straight and focused path to success. In DK MBA, it’s focused on the action plan for your music, so it’s a no brainer. I can’t recommend it enough!

modal-link#open" type="button"> Video testimonial for James Sight

I hit over 100k streams on Spotify and started my own record label!

modal-link#open" type="button"> Video testimonial for Jaeden Martinez

DKMBA is by far the best Music Industry programme I've ever seen and the courses have completely changed the way I view my career. If you're an artist looking to get the edge for your career, I couldn't recommend DKMBA more!

modal-link#open" type="button"> Video testimonial for Kelsey Colbert

One of the key things that sets Damian apart, is that he genuinely cares about people on a human level and that’s rare in the music industry.

Video testimonial for Drew Green

Video testimonial for Jordan Harvey

Video testimonial for Sam and Sounds

Video testimonial for Telco

Video testimonial for Joy Frost

Video testimonial for Emerger

Video testimonial for Mike Henthorn - The Wild and Free

Video testimonial for James Sight

Video testimonial for Jaeden Martinez

Video testimonial for Kelsey Colbert

OK, I have some questions...

Accordion#click keydown->accordion#keydown" aria-expanded="true" aria-controls="_id_38692407content-1" id="_id_38692407toggle-1" type="button"> will this work.

Tackling the big question first! Music is subjective. I can’t tell you whether your music will land with the audience you want it to - generally, the audience you think you have isn’t actually the one you have! So I help you figure out YOUR audience. But what I can tell you is, if you don’t see any new results at all within 24 hours, I will personally mentor you or give you your money back. Can’t say fairer than that!

accordion#click keydown->accordion#keydown" aria-expanded="false" aria-controls="_id_38692407content-2" id="_id_38692407toggle-2" type="button"> I am already so busy, how will I have time?

My Academy is laid out in step-by-step format broken down into easy wins for you. The goal is for you to maximise the most, whilst dedicating less of your time. It’s hard enough being an artist, without making it harder. The bonuses listed here are created to SAVE time, not create more work.

accordion#click keydown->accordion#keydown" aria-expanded="false" aria-controls="_id_38692407content-3" id="_id_38692407toggle-3" type="button"> How do I know if it’s right for my music?

Foundations of music business apply across genres and then is tailored to your specific niche. This is about human consumption and engagement, which is the same regardless of whether you’re a pop artist or a metal artist.

accordion#click keydown->accordion#keydown" aria-expanded="false" aria-controls="_id_38692407content-4" id="_id_38692407toggle-4" type="button"> Why is it a membership?

This one is easy! It’s to keep costs down for you. I don’t want you spending all your money on my course. I want you to be able to get what you need at a price that you can pay. Right now, the Academy is $19.99 for Monthly and $199 for Pro (annual). Both are cancellable anytime. The main difference for Pro is that you get access to my WhatsApp number so we can message about your strategy on there.

accordion#click keydown->accordion#keydown" aria-expanded="false" aria-controls="_id_38692407content-5" id="_id_38692407toggle-5" type="button"> How long will I have access?

Simple, you have access for as long as you’re a member. When you don’t want to be a member anymore, you just cancel.

Join The Academy Today 👇

Count-up#start">10 k+.

DK Academy Students

count-up#start">73 +

Countries Worldwide

count-up#start">500 M

Streams Generated So Far

count-up#start">50 +

Hours of Courses

Black Raptor Pro

Phone 8 (915) 269-29-39 8 (915) 269-29-39

Construction of buildings near Black Raptor Pro

Get the Reddit app

A subreddit for those who enjoy learning about flags, their place in society past and present, and their design characteristics

Flag of Elektrostal, metallurgy and heavy machinery manufacturing city in Moscow Oblast, Russia


  1. Craft an Effective Music Academy Business Plan: Get a Free Template Now!

    music academy business plan

  2. Music Academy Business Plan

    music academy business plan

  3. Unlock your music potential with our Academy's Business Model Canvas

    music academy business plan

  4. Template For Writing A Music Business Plan

    music academy business plan

  5. Music School Business Plan Template in Pages, Word, Google Docs

    music academy business plan

  6. FREE 31+ Business Plan Templates in Google Docs

    music academy business plan


  1. English Excel Academy

  2. Why You Need A Business Plan For Government Contracting

  3. What is a Business Plan and What are Its Functions?

  4. Business Plan Seminar

  5. Claire Bowes

  6. Smooth Music Live In Concert 2023 August 26 @ Maharagama Youth Center


  1. Music School Business Plan [Free Template

    Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

  2. Music School Business Plan [Sample Template]

    A Sample Music School Business Plan Template. 1. Industry Overview. First and foremost, it is important to state that the music school line of business can safely be categorized under the Fine Arts Schools industry. Basically, players in the Fine Arts industry offer instruction in the arts, including art, dance, drama, music and photography.

  3. Craft a Winning Music Academy Business Plan: 9 Steps to Success!

    In conclusion, writing a business plan for a music academy requires careful research and consideration of various factors. By identifying target customers, defining a unique value proposition, conducting competitor analysis, determining pricing strategy, developing a marketing plan, and outlining necessary resources, a music academy can ...

  4. How to Start a Music School in 2024

    Create your music school business plan. Find the right venue for your music school. Hire office staff and teachers. Focus on getting organized. Grow your music school with marketing. Start Your Music School. If you're ready to learn more about how to start a music school, read on for details. 1.

  5. Start Your Music Academy Business in 9 Simple Steps

    Create Business Plan. Developing a comprehensive business plan is a critical step in the process of opening a Music Academy. This document will serve as a roadmap for your business, outlining key elements such as market research, competitive analysis, marketing strategies, operational plans, and long-term objectives.

  6. How to Start a Profitable Music Teaching Business [11 Steps]

    2. Draft a music teaching business plan. 3. Develop a music teaching brand. 4. Formalize your business registration. 5. Acquire necessary licenses and permits for music teaching. 6. Open a business bank account and secure funding as needed. 7. Set pricing for music teaching services. 8. Acquire music teaching equipment and supplies. 9.

  7. How to write a business plan for a music school?

    Let's go through the content of each section in more detail! 1. The executive summary. The first section of your music school's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

  8. Starting a Music School

    These are the questions your business plan would help you answer. Your music school business plan should be the working document with which you can use to run your business - it is the blueprint of your business. 2. Raise Your Start - Up Capital. After you must have been through with drafting your business plan, you would have an idea of ...

  9. Sample Music School Business Plan

    This music school business plan sample has highlighted some key areas a good plan should have. We have made it as straightforward and comprehensive as possible for easy understanding. Using this as a template, you can avoid common mistakes many make in putting a great plan together. Starting a music school goes beyond having the skills ...

  10. 10 Steps to Open a Thriving Music School Business: Experts Advice

    Step 4: Create a financial model - Plan your finances strategically by forecasting income, expenses, and profits for your music school business. Step 5: Obtain necessary permits & licenses - Ensure you have all the required legal documentation and licenses to operate a music school business in your locality.

  11. 10 Tips for Starting a Music School That Succeeds

    Step 4: Secure Funding. Starting a music school requires a significant investment in equipment, rent, staffing, and marketing expenses. You can finance your music school through personal savings, loans from family and friends, or by securing a business loan from a financial institution. You should also explore grant opportunities from government agencies, non-profit organizations, and private ...

  12. The Ultimate Guide to Starting & Running a Music Lesson Business

    Music lesson business plan Before starting a business, you need to write a business plan to organize your goals, make important decisions, and keep track of analyses. Plus, if you are looking to apply for funding assistance ( small business loans or grants ), they often require a business plan as part of the application.

  13. How To Start A Music Teaching Business Built For Success

    H3: What to include in your music teacher business plan. If you prefer to go the traditional route, here are important sections to include in your music teacher business plan: Executive summary: A brief description of your goals and values, such as a mission statement. This section should also establish the type of legal business you intend to ...

  14. Music Business Plan Template & Guide [Updated 2024]

    Music Business Plan Template. Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their music businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a music business plan ...

  15. 9 Tips for Starting a Music School

    That's why we've compiled a list of nine tips to help you start your music school. 1. Come up with a Business Plan. Running a music school takes more than some instruments and studio space. You'll need to treat it like opening any other business and come up with a multi-year business plan.

  16. How to Start a Profitable Music School Business

    Create a detailed floor plan according to the requirement. If you plan to start from home, ensure the ambiance is peaceful and the look and feel are professional. 7. Procure Equipment. One of the key focus areas of your music school business is the instrument. Your business needs to be equipped with updated musical instruments.

  17. Music Academy Success • Grow A Music School • Build A Music School

    Music Academy Success® is the largest and most established international business coaching organization that is just for music studio owners since 2008. With over 15 years of experience, we'll show you how to grow your music school, build a music school and get more music students (and fast).

  18. How to Start a Profitable Music Lesson Business [11 Steps]

    Depending on the type of music lessons offered, you may also require a permit or license from relevant music industry organizations. Additionally, if you plan to employ instructors or other staff, proper payroll permits and licenses may be required. 6. Open a business bank account and secure funding as needed.

  19. DK Music Business Academy

    Ella previously worked on shows like The X Factor, Strictly Come Dancing and Come Dine With Me in the UK. Ella has scaled DK Music Business Academy to 73 countries with over 10,000 students. She specialises in content creation, having previously filmed and edited for broadcast. Jason Bavanandan. Music Production.

  20. State Housing Inspectorate of the Moscow Region

    State Housing Inspectorate of the Moscow Region Elektrostal postal code 144009. See Google profile, Hours, Phone, Website and more for this business. 2.0 Cybo Score. Review on Cybo.

  21. студия звукозаписи и репетициооная база Robot Rock

    Почтовый индекс студия звукозаписи и репетициооная база Robot Rock Электросталь: 144001. Смотрите Профиль в Google, Часы работы, Телефон, Веб-сайт и более об этом предприятии. Баллы Cybo 3.5. Отзыв на Cybo.

  22. Black Raptor Pro

    Black Raptor Pro Elektrostal postal code 144006. See 3 social pages including Youtube and Instagram, Hours, Phone, Website and more for this business. 2.5 Cybo Score. Review on Cybo.

  23. Flag of Elektrostal, metallurgy and heavy machinery ...

    Business, Economics, and Finance. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. ... Race, and Ethnicity Ethics and Philosophy Fashion Food and Drink History Hobbies Law Learning and Education Military Movies Music Place Podcasts and Streamers Politics Programming Reading, ...