music academy business plan

How to Start a Music School – Sample Business Plan Template

By: Author Tony Martins Ajaero

Home » Business ideas » Entertainment Industry » Music Industry

Do you want to start a music school from scratch? Or you need a sample music school business plan template? If YES, then i advice you read on. The music industry is notable for producing celebrities and “overnight” millionaires on a global scale, but one thing about this industry is that it appears that we have less numbers of music schools to cater for the growing number of people who are choosing music as a career.

If you are music inclined, then you should start thinking of ways to benefit from the booming music industry, and one of the ways you can benefit from this industry is by starting your own music school. Depending on the picture you have in mind before considering starting your music school, you would require hard work, moderate capital and various training and certifications before you can successfully establish your own music school.

If you intend issuing a certificate or diploma that will be recognized by the government, then you should apply for licensing and approval from the government agency responsible for regulating the education industry in your country.

Suggested for You

• How to Start a Music Publishing Company
• How Much Does It Cost to Start a Professional Recording Studio?
• How to Start a Music Management Business
• How to Start a Recording Studio Business at Home With No Money
• How to Start a Music Distribution Business

But if your aim is just to run a music school where you would just train people to acquire the basic skills of playing any musical instrument of their choice, then you need not bother to go through the stress of applying for license; in fact you can even start the music school in your house.

It is important to state that to be able to start a music school, you should have been trained and also you should be able to play couple of major musical instrument. As a matter of fact, in the bid of raising capital for your music school, you should first start with home tutors and then save up cash to rent a facility and buy all the required musical instruments.

Now if you have decided that starting a music school is the right business for you, then you should follow these 7 steps to establish your music school from the scratch and build it to profitability .

Starting a Music School – Sample Business Plan Template

1. draft a business plan.

Now that you have decided to start your own music school, it is important that you sit back to create plans on how to raise start – up capital, how to attract clients, how to generate profits and how to run the business. These are the questions your business plan would help you answer. Your music school business plan should be the working document with which you can use to run your business – it is the blueprint of your business.

2. Raise Your Start – Up Capital

After you must have been through with drafting your business plan, you would have an idea of the capital required to start and manage the business (administrative cost). Once you have an idea of the capital required in starting your business, then you should go out there to raise the capital.

There are various ways you can raise capital to start your business. You can get a loan from your bank, you can talk to investors, and you can as well obtain soft loans from your family members and friends. But, if you choose not to adopt any of the above means of sourcing for capital to start your business, then you can build your capital base from the scratch by starting with special home service ( Visiting people’s home to train them on music and how to play musical instruments ). This process might be slow, but it is probably the best approach to follow.

3. Secure a Facility

If you intend starting your music school with the view of getting it accredited so that you can issue certificates and diplomas, then you should rent a facility that can accommodate the numbers of students you would want to train per time and your faculty members as well.

However, if you want to run a small music school where you want to just teach children and adult on how to play various musical instruments, then you can as well choose to operate from your sitting room or even you from your garage.

4. Apply For License and Approval

As was earlier stated, if you want to operate a standard music school where grandaunts are issued certificates or diplomas, then it is necessary that you apply for license and approval from the government of your country. Although you would still need accreditation a long the line, but you must first start with securing approval to start.

5. Purchase Your Musical Instrument

One of the major areas where you would have to spend over 70 percent of your start – up capital is in the purchase of various musical instruments. Depending on the kind of musical instrument you play and the ones you are willing to teach people; you can start with guitars, Key Board (Piano, Organ et al), Flute, Drum Set, Talking Drums, Saxophone, Trumpet, et al.

No doubt these equipment are expensive, but don’t worry you can make your money back within a short period of time if you are diligent and hard working. Renting the instrument is another way of recouping your money.

6. Design Your Curriculum

Operating a standard music school requires that you work with a curriculum. You don’t need to crack your head that much in designing a curriculum for your music school, you can apply to the education board in your state and they will give you the curriculum for music education. The good thing is that you are allowed to tweak it to suit your expectation.

7. Market and Advertise Your Music School

You have to go out there to market and promote your music school if you want to attract students. Part of what you need to do to market your music school is go to places where you will meet parents, you will be surprised to know that there are loads of parents who would want their children to know how to play one or two musical instruments. You can also print and distribute handbills in your community.

There you have it; the 7 steps needed to start a music school from the scratch and build it to profitability.

9 Steps to Prepare for Writing a Music School Business Plan Checklist

5-Year Excel

MAC & PC Compatible

Immediate Download

Related Blogs

• How to Boost Revenue in Your Music School: Nine Effective Methods
• Key Startup Costs for Launching a Music School
• Key Metrics for Optimizing Music School Performance
• How to Open a Music School: 9 Steps to Ensure a Smooth Start
• Critical Operating Costs to Prepare For Running a Music School

Are you ready to transform your passion for music into a thriving business? Before you dive into writing your business plan for a music school, it's essential to follow a strategic checklist of 9 crucial steps . From conducting thorough market research to defining your unique selling proposition, these steps will set a strong foundation for your venture. Discover how to navigate this process effectively and access a comprehensive business plan template tailored for music schools at this link .

Why Do You Need A Business Plan For A Music School?

Creating a business plan for a music school is not just a formality; it is a crucial step in establishing a successful educational institution. A well-structured business plan serves as a roadmap, guiding you through the complexities of launching and managing your music school. For instance, approximately 20% of small businesses fail in their first year , often due to a lack of planning. Having a comprehensive plan can significantly reduce this risk.

One of the primary reasons for developing a music school business plan is to articulate your vision and goals. This document will help define your business goals for music school , such as the number of students you aim to enroll within the first year or your target revenue. Without clear objectives, tracking your progress becomes challenging.

Furthermore, a business plan helps in conducting market research for music schools . Understanding your competition and identifying your target audience for music schools are vital components of this research. For example, knowing that there is a growing demand for online music lessons can inform your offerings and marketing strategies.

Additionally, a robust business plan outlines the components of a music school business plan , including:

• Executive Summary: A snapshot of your business and its goals.
• Market Analysis: Insights into industry trends and competitor analysis.
• Marketing Plan: Strategies for attracting and retaining students.
• Financial Projections: Financial forecasts, including revenue and expenses.
• Operational Plan: Day-to-day operations and staffing needs for music school.

Moreover, establishing a pricing strategy for music lessons is essential, as it directly impacts your revenue. Research shows that music schools with clear pricing structures see a 30% increase in student enrollments . This highlights the importance of developing a competitive yet sustainable pricing model.

Tips for Creating a Music School Business Plan

• Incorporate a music school business plan checklist to ensure you cover all essential elements.
• Use a music school business plan template to streamline your writing process.
• Regularly review and update your business plan to adapt to market changes.

In summary, the importance of a business plan for a music school cannot be overstated. It not only clarifies your vision but also equips you with the necessary tools to navigate the challenges of the music education industry. For further insights, consider exploring resources on starting a music school .

How Do You Choose A Business Plan Template For A Music School?

Choosing the right business plan template for a music school is a critical step in the planning process. A well-structured template can streamline your efforts and enhance clarity as you outline your vision for your academy, like Harmonia Music Academy . Here are key components to consider when selecting a template:

• Industry Relevance: Ensure the template is specifically designed for music education businesses. It should encompass sections you need to fill out, such as your unique selling proposition , target audience , and financial projections for music school .
• Customization Options: Look for a template that allows for easy customization. Your business model may differ from others, and your template should accommodate that.
• Clarity and Simplicity: A good template should present information clearly, with intuitive navigation. Avoid overly complex formats that might confuse your planning process.
• Inclusions of Essential Sections: Check if the template includes vital sections such as market analysis , staffing needs for the music school , and a detailed marketing plan .
• Visual Aids: Some templates incorporate graphs and charts, which can be beneficial for presenting your financial projections succinctly.

By analyzing templates based on the components mentioned above, you can choose one that aligns perfectly with your vision for a thriving music academy.

It might be helpful to look at various templates available online to find one that resonates with you. Websites providing resources on music school business planning offer numerous templates that can serve as a solid foundation.

Tips for Selecting a Template

• Consider a template that offers sample content to guide your writing.
• Look for reviews or testimonials about specific templates related to the music education sector.
• Test out a few options before committing; some platforms allow for trial periods or free downloads.

Choosing the right music school business plan template sets the stage for a well-organized and actionable plan that can lead to success in your music education venture.

What Should Be Included In A Business Plan For A Music School?

Creating a comprehensive business plan for a music school is crucial to establish a solid foundation for your venture. A well-structured plan not only outlines your vision but also serves as a roadmap for future growth. Here are the essential components that should be included:

• Executive Summary: This is a brief overview of your music school’s mission, the services you offer, and your unique selling proposition. It should grab the reader's attention and highlight your goals.
• Business Description: Provide details about your music school, including its legal structure, location, and the kind of music education you will provide. Mention your vision to make music education accessible, as exemplified by Harmonia Music Academy .
• Market Analysis: Include thorough market research for your music school . Analyze trends in music education and identify your target audience for music schools . This section helps to validate your business premise.
• Marketing Strategy: Outline your marketing plan, including strategies for promoting your school, such as social media marketing or partnerships with local music stores.
• Operations Plan: Detail the day-to-day operations of your music school, including lesson scheduling, facility management, and the technology you will use for online classes.
• Staffing Plan: Identify your staffing needs, highlighting the qualifications required for instructors, administrative staff, and any support personnel.
• Financial Projections: Present your financial projections for your music school , including start-up costs, operational expenses, revenue forecasts, and a break-even analysis. This is vital for attracting investors and securing financing.
• Milestones and Metrics: Define the milestones for your music school success , including student enrollment targets and revenue goals. Incorporate metrics for evaluating music school performance to ensure you stay on track.

Tip for Writing a Business Plan:

• Utilize a music school business plan template that fits your vision, ensuring all relevant sections are addressed.

By incorporating these elements into your music school business plan steps , you set the stage for a successful launch and sustainable growth. Remember, a well-thought-out plan not only assists in managing your school effectively but also demonstrates the importance of a business plan for music school to potential investors or partners.

How Do You Write A Business Plan Step By Step For A Music School?

Writing a business plan for a music school involves a structured approach to ensure that you clearly outline your vision, goals, and strategy for success. Below is a step-by-step guide that incorporates essential components, practical tips, and insights tailored for your music school, such as the Harmonia Music Academy .

Conduct Market Research

Understanding your market is crucial. Conducting market research for a music school will help identify trends, demands, and potential issues in the education sector. This research typically involves:

• Analyzing demographics of your local population.
• Identifying the interest in various music genres and instruments.
• Learning about the current offerings and gaps in the local music education market.

A clear definition of your target audience for music schools is vital. Consider age groups, musical preferences, and learning motivations. This will guide your curriculum design and marketing strategies.

Outline Your Unique Selling Proposition

Define what makes your music school different. Your unique selling proposition should highlight aspects like flexible schedules, innovative teaching methods, or technology integration that attract prospective students.

Establishing a competitive yet sustainable pricing strategy for music lessons is essential. This includes setting fees based on market analysis, lesson types, and student demographics.

Analyze Your Competition

Perform a detailed competition analysis in music education to understand your rivals' strengths and weaknesses. This will inform your marketing position and service offerings.

Your music school marketing plan should include strategies for digital marketing, community engagement, and partnerships with local organizations to maximize visibility and student recruitment.

Define Your Staffing Requirements

Consider your staffing needs for the music school . You’ll need qualified instructors, administrative staff, and possibly marketing personnel, depending on your school size and scope.

Develop A Budget And Financial Plan

Creating a detailed budget is a crucial step. Your financial projections for the music school should include startup costs, operational expenses, and anticipated revenue streams. According to recent studies, over 25% of music schools run into financial difficulties due to inadequate planning.

Tips for Financial Planning

• Utilize a music school business plan template to structure your financial projections accurately.
• Include emergency funds in your budget to mitigate unexpected expenses.

Set Milestones And Metrics For Success

Finally, establish clear milestones for music school success . This could involve student enrollment targets, revenue goals, and community engagement metrics. Regularly evaluate these metrics for evaluating music school performance to adapt and improve your approach.

What Financial Projections Are Needed In A Business Plan For A Music School?

When writing a business plan for a music school, such as Harmonia Music Academy , it is essential to include thorough financial projections. These projections not only help in determining the feasibility of the business but also attract potential investors and guide your strategic decisions. Below are the key financial projections that should be included in your music school business plan:

• Start-up Costs: Detail all one-time expenses necessary to launch your school. This might include costs for instruments, lease deposits, renovation, marketing, and technology purchases. Typical start-up costs for a music school can range from $20,000 to $50,000 .
• Revenue Projections: Estimate your expected income from tuition fees based on projected enrollments. For instance, if you plan to charge $200 per month per student and anticipate 100 students , your estimated monthly revenue would be $20,000 per month .
• Operating Expenses: Outline your ongoing costs, including instructor salaries, utilities, rent, and supplies. A well-structured budget might suggest operating expenses can range between 30-50% of your total revenue .
• Break-even Analysis: Calculate how long it will take to cover your start-up costs and operating expenses. Knowing when you will break even helps in setting realistic financial goals.
• Profit and Loss Forecasts: Project your net profit over at least a three-year period. This forecast should reflect various scenarios based on enrollment rates, pricing strategy, and potential growth in the music education sector.
• Cash Flow Projections: It’s critical to maintain liquidity, especially in the formative years. A cash flow statement should outline when money will come in and when expenses are due.
• Funding Requirements: If external funding is needed, specify how much you require and how it will be utilized. This could come from loans, investors, or grants.

Tips for Developing Financial Projections

• Use historical data from similar businesses when possible to inform your estimates.
• Be conservative in your revenue estimates to avoid disappointment and stress on your cash flow.
• Regularly review and adjust your financial projections as your business evolves and real data becomes available.

It is crucial to understand the importance of a business plan for a music school in navigating the complexities of financial management. For additional insights on budgeting and financial planning for music schools, you can refer to resources such as this guide .

How Do You Define Business Goals And Objectives For A Music School's Business Plan?

Defining clear business goals and objectives is crucial when drafting a business plan for a music school like Harmonia Music Academy. These goals not only serve as the roadmap for your institution but also help in measuring success and adjusting strategies as necessary.

Start by establishing SMART goals : Specific, Measurable, Achievable, Relevant, and Time-bound. This framework ensures that each goal is well-defined and attainable within a specific timeframe, enhancing the effectiveness of your music school business plan steps .

• Specific: Set clear and concise goals, such as 'Enroll 50 new students in the first year.'
• Measurable: Make sure you can track progress, e.g., 'Increase revenue by 20% by the end of the fiscal year.'
• Achievable: Ensure goals are realistic based on your resources, e.g., 'Launch two new courses by Q3.'
• Relevant: Align your goals with your overall mission, such as 'Enhance student engagement through technology integration.'
• Time-bound: Set deadlines, such as 'Achieve a 30% increase in student retention rates within 18 months.'

When identifying your business goals for a music school, consider the following categories:

• Enrollment Targets: Aim to attract a certain number of students each term.
• Revenue Goals: Establish financial targets based on projected tuition and other income sources.
• Program Development: Outline new courses or workshops to offer each semester.
• Marketing Objectives: Define strategies for brand awareness, such as increasing social media followers by 25%.
• Community Engagement: Set goals for partnerships with local organizations or schools.

Tip: Align Goals With Your Mission

• Ensure your business goals reflect the core mission of Harmonia Music Academy to provide accessible and high-quality music education.

Incorporate these goals into the financial projections for your music school to create a cohesive music school business plan checklist . Regularly review and adjust your objectives to meet evolving market conditions or changes in the competitive landscape.

Finally, remember that clear business goals not only guide decision-making but also inspire your team and engage students, driving the overall success of your music school. For further details on setting effective objectives, you can refer to resources like this guide on metrics for evaluating music school performance .

What Are The Steps To Writing A Business Plan For A Music School?

Writing a business plan for a music school, like Harmonia Music Academy , involves a structured approach that defines your vision and sets the groundwork for success. Here are the essential music school business plan steps:

The first step is to understand the landscape of music education. Conduct thorough market research for your music school to identify trends, potential challenges, and opportunities. According to a report by IBISWorld, the music education industry has a revenue of approximately $2 billion and continues to grow at an annual rate of 2.8% .

Determine who your students will be. Consider demographic factors such as age, musical interests, and education levels. The target audience for music schools typically includes children aged 5-18 and adults looking to refine their skills.

Define what sets your music school apart from the competition. Your unique selling proposition might include flexible scheduling, a variety of genres, or utilizing technology for lessons. Highlighting your strengths will help attract students.

Establish a pricing strategy for your music lessons. This should reflect the value of your offerings while remaining competitive. Research pricing in your area to ensure you are within the average bracket, which is typically between $30 to $60 per lesson.

Conduct a competition analysis in music education to understand the services and pricing of other local music schools. Identify their strengths and weaknesses to leverage your unique benefits effectively.

Develop a music school marketing plan that includes both online and offline strategies. Consider utilizing social media platforms, local concerts, and community partnerships to promote your school. A well-structured marketing plan can increase visibility and attract students.

Determine the staffing needs for your music school. This includes hiring qualified instructors who align with your ethos and can deliver quality education.

Budgeting and financial planning for music schools is crucial. Create a detailed financial plan that includes startup costs, projected income, and ongoing expenses. Include financial projections for your music school over the first three years. Resources like this template can help in building a solid financial outline.

Lastly, set milestones to evaluate the performance of your music school. This could include enrollment targets or student retention rates. Establishing metrics for evaluating music school performance will help you track progress and make necessary adjustments.

Tips for Crafting Your Business Plan

• Consider using a music school business plan template to streamline the writing process.
• Regularly revisit and update your business plan to adapt to industry changes.

Business Plan Writing Steps

Creating a business plan for a music school is an essential process that involves a series of strategic steps. Each step contributes to a comprehensive understanding of your business environment and helps establish a solid foundation for your school's operation.

Conducting market research is a crucial step in the process of writing a business plan for a music school . It equips you with the insights needed to understand the landscape of music education, identify your target audience, and develop a unique selling proposition that sets your school apart from the competition. For a successful business like the Harmonia Music Academy , effective market research can guide decision-making and strategy development.

Here are several key elements to focus on when conducting market research for your music school :

• Industry Trends: Understand the latest trends in music education. According to a recent survey, approximately 75% of parents believe that music education enhances their children's cognitive abilities.
• Target Audience: Identify who your potential students are. This can include children, teenagers, and adults, each with distinct learning preferences and educational needs.
• Demographics: Analyze the demographic data in your area. For instance, neighborhoods with high concentrations of families may yield a higher demand for children’s music lessons.
• Competitive Landscape: Evaluate other music schools in your area. Note their offerings, pricing strategies, and marketing approaches to identify gaps and opportunities in the market.
• Feedback and Surveys: Conduct surveys or focus groups with potential students and parents to gauge their preferences, interests, and pricing tolerance.

Tips for Conducting Effective Market Research

• Utilize online survey tools to reach a broader audience quickly.
• Engage on social media platforms to gather informal insights and build community interest.
• Attend local music events to network and learn more about potential students’ interests.

Utilizing quantitative data can also enhance your market research. For example, consider industry benchmarks like:

By focusing on these aspects of market research , you can refine your music school business plan . This research will not only inform your strategic decisions but also bolster your financial projections for the music school, contributing to long-term success.

For a structured approach to developing your business plan for music school , you can reference a music school business plan template that outlines all necessary components and guides you step by step.

Identify Your Target Audience

Identifying your target audience is a crucial step in written a business plan for a music school . Understanding who your potential students are allows you to tailor your offerings and marketing strategies effectively. For a music school like Harmonia Music Academy , it’s essential to define demographic and psychographic factors that illustrate your ideal student profile.

Here are the key considerations for identifying your target audience:

• Age Range: Determine the age groups you want to target. Music schools often cater to children, teenagers, and adults. For instance, offering early childhood music classes can attract parents looking for educational activities for their young children.
• Skill Level: Consider whether you want to teach beginners, intermediate, or advanced students. This will influence your curriculum and instructor qualifications.
• Musical Interests: Identify the genres of music that resonate with your prospective students—classical, jazz, rock, or pop. Tailoring your programs to suit specific interests can enhance student engagement.
• Geographic Location: Focus on the local community’s needs. Understanding the demographics of your area can help you decide on pricing strategies and marketing tactics.
• Motivations: Understand why students want to learn music. Whether it's for personal enjoyment, professional aspirations, or academic requirements, knowing their motivations will enable you to customize your offerings.

Incorporating statistical data can further enhance your understanding of the target audience. For example, the National Endowment for the Arts reports that around 70% of American adults express an interest in music education, highlighting a broad potential audience.

Tips for Defining Your Target Audience

• Conduct surveys or interviews within your community to gather insights into musical interests and needs.
• Utilize social media analytics to understand the demographics of your followers and potential students.

Understanding the target audience for music schools not only aids in developing a robust music school business plan but also assists in creating effective marketing plans and financial projections. The audience insights you gather will inform your curriculum design, promotional strategies, and even the staffing needs for your school.

As you proceed through the music school business plan checklist , keep your target audience at the forefront of your strategy. Properly identifying and understanding your audience can greatly influence the success of your music school, ensuring that your programs align with the needs and desires of your future students.

For a comprehensive approach to creating your plan, consider using a music school business plan template that can guide you through the various steps and components necessary for success. Explore resources like this music school business plan to get started.

Defining your Unique Selling Proposition (USP) is a crucial step in the process of writing a business plan for your music school. This component differentiates your institution from competitors and highlights the specific benefits that you offer to students. For Harmonia Music Academy, articulating a clear USP will enhance the effectiveness of your music school business plan and contribute to a cohesive marketing strategy.

To outline your USP, consider the following aspects:

• Comprehensive Learning Experiences: Highlight how your music academy provides a variety of programs that cater to diverse musical interests and skill levels. This could range from classical education to modern music genres, appealing to a broader audience.
• Flexible Scheduling: Address the growing demand for flexible learning options. Offering evening and weekend classes ensures that students with busy schedules can still pursue their passion for music.
• Experienced Instructors: Promote your team of seasoned instructors who bring a wealth of knowledge and industry experience. This not only enhances the learning experience but also builds credibility.
• Use of Modern Technology: Leverage technology to provide an engaging learning environment. This could include online lessons, digital resources, and interactive workshops, which can appeal to a tech-savvy generation of students.
• Community Engagement: Foster a sense of community through group classes, recitals, and performances. This not only empowers students but also enhances their learning experience and network.

Incorporating these elements into your USP will not only strengthen your music school business plan but also serve as a vital part of your music school marketing strategy .

Tips for Defining Your USP

• Conduct a thorough competition analysis to understand what other music schools offer. This will help you identify gaps in the market that your school can fill.
• Utilize the feedback from prospective students through surveys or focus groups to find out what they value most in music education.
• Test your USP by seeking opinions from current students and instructors to ensure it resonates well with your target audience.

When crafting your USP, consider validating it with industry benchmarks. According to data from the National Association of Schools of Music, institutions that actively engage with students through personalized instruction and community involvement tend to see a retention rate of over 75% . Moreover, schools that utilize technology effectively report a 20% increase in student enrollment.

Here's a simple table to illustrate the key factors that can enhance your USP:

With these elements in place, your music school can effectively carve out a niche in a competitive market, making it easier to attract and retain students. Consider these aspects when drafting the components of your music school business plan , ensuring your USP is front and center to capture the interest of potential students and their families.

Determine Your Pricing Strategy

Deciding on a pricing strategy for your music school is a crucial component of your business plan, especially for a concept like Harmonia Music Academy. Setting the right prices not only affects your revenue but also influences customer perceptions and your school's overall competitiveness in the market.

When forming your pricing strategy, consider the following elements:

• Market Research: Analyze the pricing landscape in your area. How much do competitors charge for similar music lessons? A well-conducted market research for music school can yield invaluable insights.
• Cost Structure: Evaluate your operational costs, including instructor salaries, rent, utilities, and materials. This will help ensure that your pricing covers all expenses and enables profitability.
• Value Proposition: Consider the unique benefits you provide. For instance, if your school employs seasoned instructors and offers flexible scheduling, you may justify premium pricing.
• Pricing Models: You can choose different pricing models such as per lesson, monthly packages, or annual subscriptions. For example, if a 45-minute lesson costs around $50 , a package of 10 lessons can be offered at $450 , providing a slight discount to encourage commitment.
• Target Audience: Understand the financial capabilities of your target audience for music schools. Are they middle-class families willing to invest in quality education, or are you catering to a more affluent clientele? Adjust your prices accordingly.

It’s beneficial to also explore tiered pricing for various skill levels or types of lessons:

It's important to continuously evaluate your pricing strategy. The music education market is dynamic, and what works today may need adjustments tomorrow.

Tips for Effective Pricing Strategy

• Conduct regular surveys to gauge customer satisfaction with pricing and lesson quality.
• Monitor competitor pricing annually to stay relevant in the market.
• Experiment with promotional offers to attract new students, such as a 'First Lesson Free' initiative.
• Consider implementing a referral program that rewards current students for bringing in new clients.

A well-structured music school business plan should detail how to create a music school business plan that includes your pricing strategy effectively. For those seeking a comprehensive template for their music school business plan, additional resources can be found here .

Understanding the competitive landscape is a crucial component of writing a business plan for your music school, such as Harmonia Music Academy. A thorough competition analysis can provide insights into market trends, pricing strategies, and unique selling propositions that can help differentiate your services. Here are the primary factors to consider:

• Identify Competitors: Research local music schools, private instructors, and online music education platforms to understand who your direct competitors are. Look for at least 5-10 competitors in your area.
• Assess Their Offerings: Examine what types of music lessons they offer, their pricing structures, and any unique programs or services. Keep an eye on additional offerings such as group classes, workshops, or recitals.
• Analyze Their Marketing Strategies: Review their online presence, social media engagement, and promotional tactics. Consider factors such as website usability, customer reviews, and community outreach efforts.

Tips for Conducting a Competition Analysis

• Utilize tools like Google Trends or SEMrush to track competitor keywords and online visibility.
• Engage with competitors' social media platforms to gauge their customer interaction and satisfaction levels.
• Attend local music events or open houses to experience firsthand how competitors engage with students and parents.

When analyzing your competition, it's beneficial to compile data into a structured format. Here’s a simple comparison table to illustrate your findings:

This data is not only vital in defining the market landscape but will also inform your musical school business plan steps . By understanding your competitors, you can develop a strong unique selling proposition for Harmonia Music Academy that appeals to your target audience.

Furthermore, consider the statistics surrounding music education demand. According to recent studies, the music education market is projected to grow by 7.2% annually . This indicates an increasing interest in music lessons, making it imperative to position your institution effectively against competitors.

By recognizing the importance of a business plan for music school, you can construct a robust framework that includes valuable information gleaned from your competition analysis . For a comprehensive resource on this subject, visit this business plan template .

Establish Your Marketing Plan

Creating an effective marketing plan for your music school is a pivotal step in your business journey. A well-structured marketing plan serves as a roadmap, guiding you through attracting and retaining students while establishing your brand in the competitive landscape of music education.

To start, you will need to conduct thorough market research for your music school . This involves identifying current trends in music education, understanding the needs of your target audience, and evaluating the overall demand in your area. For instance, according to a survey by the National Association of Schools of Music, about 70% of parents believe that music education is essential for their children's overall development. This indicates a robust potential market for music schools.

Identify your target audience for music schools by considering factors such as age, musical interests, and educational backgrounds. Are you catering to children, adults, or both? Are you focusing on beginners or more advanced musicians? Understanding your audience will help you tailor your courses and marketing messages effectively.

Next, outline your unique selling proposition (USP) that distinguishes your music school. What makes Harmonia Music Academy unique? Perhaps it's your integration of modern technology in teaching or the extensive experience of your instructors. Whatever it is, clearly communicating your USP in all marketing materials is crucial to engaging potential students.

Another essential component of your marketing plan is determining your pricing strategy for music lessons . Research local competitors to understand their pricing and positioning. For example, if the average lesson price in your area is $50 per hour , you may want to set competitive rates while also emphasizing the value of your services.

Analyzing your competition is critical as well. Conduct a detailed competition analysis in music education to understand what other music schools offer, their pricing structures, and their marketing strategies. Utilize this information to refine your plan and find gaps in the market that you can fill.

Establish your staffing needs for your music school . Determine the number of instructors required, their qualifications, and how they can contribute to your marketing efforts, such as hosting workshops or online classes. A well-trained staff can enhance your reputation and visibility in the community.

Your marketing plan should also include a comprehensive marketing strategy that leverages both online and offline channels. Consider the following avenues:

• Social media marketing, including platforms like Instagram and Facebook to showcase student performances.
• Email newsletters to communicate with prospective and current students.
• Search Engine Optimization (SEO) strategies to enhance visibility on search engines.
• Local partnerships with schools or community organizations to host music events or workshops.

As you develop your budgeting and financial planning for music schools , allocate funds specifically for marketing initiatives. It’s recommended to set aside around 7-10% of your projected revenue for marketing purposes to ensure adequate exposure and outreach.

Quick Tips for Your Music School Marketing Plan

• Utilize free platforms, such as social media, to promote events and student achievements.
• Engage with local musicians and influencers to create buzz around your academy.
• Offer referral discounts to current students to encourage word-of-mouth marketing.

Finally, set measurable milestones and metrics for evaluating your marketing performance. For instance, track the number of inquiries, attendance at events, and conversion rates from leads to enrolled students. Continuously assess these metrics to optimize your marketing strategy and refine your approach.

For a comprehensive guide on how to create a music school business plan, consider using a structured music school business plan template to ensure all components are covered effectively. You can find useful resources here: Music School Business Plan .

When creating a business plan for a music school like Harmonia Music Academy, one of the most vital components is defining your staffing requirements. A well-structured music school business plan should detail the types of instructors, administrative staff, and support personnel you need to provide quality education and ensure smooth operations.

Here are key roles to consider while defining your staffing requirements:

• Music Instructors: Skilled professionals who can teach various instruments and vocal techniques. Their qualifications and teaching experience should align with the school's educational philosophy.
• Administrative Staff: Individuals who manage day-to-day operations, student enrollment, scheduling, and customer service. A robust administrative team is essential for handling inquiries and maintaining student records.
• Marketing and Outreach Personnel: A dedicated team to implement the music school marketing plan and engage with the community, thus enhancing your brand's visibility.
• Support Staff: This includes maintenance personnel and IT support, ensuring that facilities and technology are always operational.

It's crucial to consider the importance of a business plan for a music school when contemplating staffing needs. The correct staff composition will facilitate a positive learning environment, ultimately leading to improved student retention and satisfaction.

In selecting your staff, it's essential to consider your unique selling proposition for your music school . Your team should embody the school's mission and vision, helping to deliver the comprehensive learning experiences you strive to provide.

Tips for Defining Staffing Requirements

• Conduct a needs assessment to determine how many staff members you need based on student enrollment projections.
• Utilize data from similar music schools to benchmark average salaries and roles required.
• Consider part-time instructors to manage costs, especially in your initial stages.

As you develop your music school business plan, don't overlook the significance of incorporating projections for staffing costs in your financial projections for the music school . The hiring strategy you implement will significantly influence your operating expenses and overall budget.

In summary, having the right staff is critical to achieving your business goals for the music school . By carefully defining your staffing requirements and understanding the associated costs, you lay a solid foundation for your music academy's success.

Creating a robust budget and financial plan is a crucial step in the business plan for a music school . This phase will help you understand the financial viability of your school, outline your expenditures, and forecast your income. A well-prepared budget can not only guide your operations but also attract potential investors who want to gain insights into your financial strategy.

When developing your budget, consider the following key components:

• Startup Costs: Include expenses such as renting or buying space, purchasing instruments, and paying for initial marketing. For instance, setting up a music school can range from $10,000 to $50,000 depending on your location and facilities.
• Operational Costs: Fixed costs like rent, utilities, insurance, and salaries are essential to factor in. A music school may need to budget around $2,000 to $5,000 monthly for these expenses.
• Marketing Expenses: Allocate a portion of your budget for initial marketing efforts. This could involve online advertising, community events, or promotions. A typical marketing budget might be around 10% of projected revenues .
• Contingency Fund: It's wise to have a reserve for unexpected costs, typically about 5% to 10% of your total budget .

Creating financial projections for your music school is equally important. Consider aspects such as student enrollment figures, tuition rates, and any additional services like workshops or merchandise sales. A good practice is to project your income over three to five years to give a clearer picture of your growth potential.

Here’s a simple table illustrating potential financial projections based on different enrollment scenarios:

Moreover, it's vital to continuously monitor your financial performance using specific metrics, like the cost per acquisition of a student and the lifetime value of a student. These metrics provide insight into your marketing effectiveness and overall financial health.

Budgeting Tips

• Regularly review and adjust your budget based on actual income and expenses to stay on track.
• Consider using budgeting software to simplify tracking and make data-driven decisions.
• Engage stakeholders in budget discussions to ensure comprehensive input and buy-in.

In conclusion, a detailed budgeting and financial plan is integral to your music school business plan . It allows you to make informed decisions, prepares you for expected and unexpected financial challenges, and can provide a strong framework to evaluate your school's growth over time. For a thorough template to guide you through this process, consider visiting this resource .

Establishing clear milestones and metrics is vital when writing a business plan for a music school, such as Harmonia Music Academy. These benchmarks will help you measure your progress and ensure that your objectives are met. Setting specific targets will not only guide your operations but will also motivate your team to achieve success.

When developing your music school business plan , consider the following key milestones:

• Enrollment Goals: Set a target for the number of students you aim to enroll in your first year, typically ranging from 50 to 100 students, depending on your market.
• Revenue Objectives: Establish monthly and yearly financial targets. For instance, aim for a net revenue of $50,000 in your first year, increasing by 15% annually .
• Retention Rates: Define an ideal retention rate, commonly between 70% to 80% , to ensure students continue taking lessons past their initial term.
• Instructor Hires: Plan for staffing needs, such as hiring 2 to 5 qualified instructors by the end of your first operational quarter.
• Marketing Campaigns: Schedule regular marketing initiatives, aiming for at least 4 major campaigns each year to attract new students.

To effectively measure your success, it's crucial to define clear metrics:

• Net Promoter Score (NPS): Use this to gauge student satisfaction and loyalty.
• Cost-Per-Acquisition (CPA): Monitor how much you're spending to acquire each new student. Aim for a CPA that does not exceed 30% of the estimated lifetime value of a client .
• Monthly Active Students: Track the number of students who are actively enrolled each month to assess growth and retention.
• Instructor Engagement Levels: Regularly survey instructors and students to ensure a productive and positive learning environment.
• Conversion Rates: Analyze the percentage of inquiries that convert into actual enrollments, targeting a rate of at least 20% to 30% .

Tips for Setting and Measuring Milestones

• Use a project management tool to keep track of your milestones and performance metrics in real-time.
• Conduct regular reviews every quarter to assess your progress and make necessary adjustments to your business plan.
• Engage your staff in the goal-setting process to foster a sense of ownership and accountability.

By implementing these milestones and metrics, you will create a structured pathway for success within your music school business plan . This strategic approach will not only inform your operations but will also enhance your appeal to investors and stakeholders.

For a comprehensive guide on how to create a music school business plan, consider utilizing a professionally designed business plan template tailored for music schools. This resource can streamline your process and ensure you cover all essential components.

• Choosing a selection results in a full page refresh.

Sample Music School Business Plan Template

Music school business plan.

Starting a music school goes beyond having the skills necessary to impart students’ knowledge.

There must be a structured business plan for starting a music school to guide your activities. This is where your business plan comes in. The goal is crucial to how well your business kicks off.

This music school business plan has been written to provide the needed guidance.

Executive Summary

Tempo Studios is a standard and licensed music school in Chicago, Illinois.

We offer many courses, including single-course programs, where our students are given the very best and learn in a serene atmosphere.

At present, our music school can contain about 60 students. However, expansion plans are in the works and will roll out within the coming months.

The aim is to provide more capacity as well as purchase more equipment. The delivery of quality lectures is dependent on an experienced workforce. This is why we’ve committed significant time and resources to hiring our teachers.

While expanding our business, we will engage in effective marketing campaigns too.

Our Mission

At Tempo Studios, we seek to build a world-class music school where our students get the best.

We intend to become a reference point for excellence. This has so far been demonstrated in the quality of our curriculum and our ability to put together a strong team.

While consolidating on this, we see enormous possibilities for growth and improvement.

We aim to join the big league of music schools in Illinois.

Penetrating the top 10 will take a lot of work and dedication. We are well prepared for this and will commit our time and resources to ensure we achieve our objective.

Within eight years, we plan on expanding our reach to cover more areas (at least ten cities) beyond Chicago.

Services And Products

We have set out to include a wide array of products and services. These include private lessons covering guitar, piano, bass, violin, drums, voice & band instruments.

We also have interactive learning options with in-room tablets. We provide group music theory courses and string-changing services.

GUIDE: How to Sell Song Lyrics

Products include Beaver Creek Acoustic guitars, drum practice pads, music theory workbooks, method books, and Suzuki violin books. There are also guitar picks, guitar and violin rentals,

Capital Requirement

Our expansion plans will require the injection of a significant amount of capital.

The sum of $900,000.00 is required. We’ve decided that this sum will be raised from loans. This will be sourced from our banking partners and accessed at a reasonable interest rate.

This amount will be spent on the provision of more classrooms, the purchase of equipment, and the hiring of new music teachers. 30% of this amount will be used for running costs.

SWOT Analysis

It has been four years since we first opened our doors for business. Since then, we’ve witnessed remarkable growth in improvement.

To better assess our performance, we hired a consultancy firm to help conduct a SWOT analysis. The outcome has been revealing and will enable us to re-strategize towards increased productivity.

i. Strength

As a business, we’ve identified our areas of strength to be in the quality of our workforce and the depth of our curriculum.

This has helped significantly in training well-equipped graduates who have turned out to be highly successful with their music careers.

We aren’t resting on our oars but seek to double our efforts for a more significant impact.

ii. Weakness

Weakness is a reality we have to deal with in our chosen endeavor.

As such, our areas of weakness have been identified to include ineffective marketing and a drop of 5% in revenue.

This has been revealing, and it’s little wonder that our marketing efforts have been mediocre and haven’t yielded much. However, we’ll find immediate remedies by ramping up our marketing efforts.

iii. Opportunities

The need for music lessons has sharply increased over the last five years.

This means more people are more interested and open to taking music lessons. A growing economy also means more people have disposable incomes to acquire new skills.

We are well poised to take advantage of the opportunities presented to us.

iv. Threats

Threats to our music school will come from a dwindling economy. This is so because disposable income drops, and the need for our services declines.

Thankfully, the economy is buoyant and doesn’t seem to be declining anytime soon. We are also strategizing to limit such threats by diversifying our business operations.

Sales Projection

Our profitability lies in our capacity to increase patronage significantly. This, in turn, depends on your marketing strategies which we have decided to improve.

We hope to attain appreciable growth in the short term by properly implementing these strategies.

We have made a three-year growth projection based on properly implementing our sales strategies.

• First Fiscal Year                                           $1,000,000.00
• Second Fiscal Year                                      $1,900,000.00
• Third Fiscal Year                                         $5,800,000.00

Marketing Strategies

Having identified our weakness in the area of marketing, we are adopting a multi-pronged approach to improving our business presence.

We have revamped our marketing department by hiring a new and experienced team to coordinate all marketing campaigns. We will run paid ads on radio, TV, and print media platforms.

Social media marketing is yet another option we seek to explore. We will create social media accounts on all the major platforms, such as Facebook, Twitter, and Instagram.

Our weblink will also be promoted through the creation of relevant content. This content will be shared on all our social media handles to attract visits.

Fliers, banners, and business cards will be printed and distributed too. Most importantly, our students will be encouraged to spread the word about our business.

This will be incentivized to enable them to do so.

Competitive Advantage

Our competitive advantage as a music school lies in our ability to recruit the best.

We have some of the best crops of music tutors in the industry. This has helped us create a rich curriculum that meets the best standards to compete in music festivals.

This music school business plan has highlighted some key areas a good plan should have. We have made it as straightforward and comprehensive as possible for easy understanding.

Using this as a template, you can avoid common mistakes many make in putting a great plan together.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

MusicTeacherNotes

Music school management software for teachers, parents, & students.

10 Tips for Starting a Music School That Succeeds

Step 1: Research and Planning

The first step in setting up a music school is conducting thorough research and planning.  This step includes defining your music school’s mission, vision, and values and conducting market research to determine the demand for music education in your area.  You should also research your competition, understand what they offer, and how you can differentiate your music school from theirs.

Define Your Unique Selling Proposition (USP)

Successful businesses are skilled at identifying their USP or unique selling proposition.  Consider focusing on a niche that the competition isn’t focusing on.  You could also focus on providing more value.  For example, you could also provide supplementary online course material in addition to in-person lessons, which could help students get more out of their lessons.  By brainstorming ways to offer additional value to your students, you can get more music students and keep them longer.

Consider the Overhead and Ongoing Expenses

Another critical aspect of planning is determining the financial requirements to start and sustain your music school.  You need to create a budget that outlines all the costs associated with setting up and running your music school, including rent, equipment, staff, and marketing expenses.  It’s crucial to factor in a contingency fund in your budget to cater to unforeseen expenses.

Step 2: Create a (Lean) Business Plan:

When creating a business plan for your music school, consider a lean approach to business planning to minimize time and resources.  The lean approach is based on the book “The Lean Startup” by Eric Ries .  It introduces a methodology for developing and managing startups, focusing on minimizing wasted time, effort, and resources.  Focus on the key elements, such as your target audience, marketing strategies, revenue streams, and financial projections.  The Growthink website offers a helpful guide on creating a lean business plan, which covers the essential points concisely and efficiently.  By following this approach, you can create a solid business plan for your music school without spending days researching and planning.

The marketing section of your lean business plan should highlight how you intend to promote your music school, what your brand identity will look like, and how you will advertise and market your music school. Financial projections should be realistic.  You don’t want to be surprised by costs that are more than you expected and revenue that is less than you planned for.  Use this information to project when your music school will break even and start making profits.

Step 3: Register Your Business

The next step is to register your music school as a legal entity.  Registering your music school ensures that the government recognizes it and complies with the law.  You should consult a lawyer or accountant to determine the best legal structure for your music school, whether it’s a sole proprietorship, partnership, limited liability company (LLC), or corporation.

Certain tax implications are associated with each entity, so the decision on how to best structure your music school is reserved for another article.  However, we will share some links and resources to help you think through your music school’s structure.

• LLC vs. S Corporation: What’s the Difference?
• Choose a business structure

The following video isn’t made for music schools, but the information provided applies to music teachers and artists of any type.

Step 4: Secure Funding

Starting a music school requires a significant investment in equipment, rent, staffing, and marketing expenses.  You can finance your music school through personal savings, loans from family and friends, or by securing a business loan from a financial institution.  You should also explore grant opportunities from government agencies, non-profit organizations, and private foundations that fund music education programs.

Step 5: Choose a Location

Choosing the right location for your music school is important to its success. You should look for a location that’s easily accessible, preferably in a commercial or residential area. It should be central to areas you want to target, such as between two or three towns that are likely to have many potential music students. Consider the competition when selecting a location; you probably don’t want to start a brand new music school in close proximity to an established one that is well respected in the community. Ensure that the location has ample parking, is secure, and has a pleasant ambiance that fosters a conducive learning environment. The location should also be spacious enough to accommodate your equipment, students, and staff.

Do you want to get more students and grow your music teaching business?

MusicTeacherNotes is music teacher software that helps music teachers get more students and manage all aspects of their music teaching business! Every teacher who registers for a free account gets a Music Teacher Directory listing, even if they never upgrade. There is no risk in joining.

Step 6: Acquire Equipment and Materials

When starting a music school, you should have the right equipment and materials to provide high-quality music education to your students. This may involve investing considerable money in purchasing or leasing instruments, music books, sheet music, and other supplies.

Determine what types of instruments you will need.  This will depend on the kind of music you intend to teach and the age range of your students.  Some common instruments used in music schools include pianos, guitars, drums, violins, and saxophones.

Once you have a list of the instruments you need, you can research the different brands and models available to find the best options for your school. You can consider purchasing new or used instruments depending on your budget and needs .

In addition to instruments, you’ll also need to purchase music books and sheet music for your students.  This will include materials for different levels of expertise, from beginners to advanced musicians.  You can also consider creating your own teaching materials or curricula if you have the necessary skills and experience.

Music school management software is also extremely important because managing hundreds of music students’ lesson schedules and assignments is too difficult to do by hand. MusicTeacherNotes is online music teacher software that can help manage lessons, schedules, assignments, and more.

Finally, you’ll need to stock up on other supplies, such as music stands, metronomes, and other teaching aids.  These materials will help your students learn and practice effectively.

Step 7: Hire Staff

Your music school’s success largely depends on your staff’s expertise and dedication. This can be one of the most challenging parts of running a music school. You must hire qualified, experienced music teachers who share your school’s mission and values and compensate them for their time. Ensure your staff members are certified music educators knowledgeable in various music genres and instruments. You can advertise vacancies on online job boards, local music stores, or through referrals from colleagues and friends. Additionally, you may need administrative staff to help with scheduling, customer service, and other administrative tasks.

Step 8: Develop Your Curriculum

Your music school’s curriculum should be comprehensive and cater to students of all ages and skill levels that you intend to teach.  You can develop a curriculum that focuses on a particular genre or instrument or one that offers a broad range of music classes.  You should also consider incorporating music theory, history, and appreciation classes into your music education curriculum.

Ensuring that your music school’s curriculum aligns with state and national music education standards is important. Consider joining appropriate music teacher associations if you haven’t already.  It would help if you also encouraged your teachers to incorporate innovative teaching techniques and technology into their classes to make learning music fun and engaging for students.

Step 9: Market Your Music School

Marketing your music school is crucial to its success.  You should use various marketing strategies to promote your music school, including online, social media, and traditional advertising methods such as flyers, posters,  and brochures. You can also collaborate with local music stores, community centers, and other organizations to promote your music school.

We wrote a comprehensive guide to marketing music lessons, which you can check out here .

It’s essential to maintain a strong online presence for your music school.  You should have a website that’s easy to navigate, includes information about your music school’s curriculum, staff, and location, and allows prospective students to enroll in classes online.  You should also create social media accounts for your music school to engage with your audience and promote your classes.

Step 10: Evaluate and Adjust Your Music School’s Performance

Regularly review your music school’s finances, enrollments, and staff performance to determine areas that need improvement.  You can use student feedback surveys and focus groups to assess the effectiveness of your curriculum and teaching methods.

Additionally, you should adjust your music school’s strategies and operations based on feedback and performance evaluations.  You may need to modify your curriculum or marketing strategies or hire additional staff to meet demand.  Regular evaluation and adjustment can help you maintain a successful and thriving music school.

In conclusion, setting up a music school requires careful planning, research, and execution. Not every music teacher will want to go through this process, and that’s okay. It’s not an easy path. Being a private music teacher and focusing on individual music lessons can offer much more flexibility with far fewer headaches. If you do choose to start a music school, i t’s essential to:

•  develop a comprehensive business plan, 
• secure funding,
• choose a suitable location, 
• acquire equipment and materials, 
• hire qualified staff, 
• develop a comprehensive curriculum,  
• market your music school effectively, 
• and evaluate and adjust your strategies and operations regularly. 

With dedication, hard work, and passion for music education, setting up a music school can be a rewarding and fulfilling experience.

• Instructor Job

9 Tips for Starting a Music School

by | Aug 16, 2019 | starting a music school | 0 comments

Have you always dreamed of starting a music school? Here are some tips to help you open your very own studio.

In 2018, the music industry generated  $51.5 billion!  Music is bigger than ever. But that isn’t necessarily restricted to things like vinyl and streaming services.

Starting a music school is a profitable opportunity to foster a love of music in others while making some cash. Of course, that’s easier said than done.

You’ll need all the help you can get. That’s why we’ve compiled a list of nine tips to help you start your music school.

1. Come up with a Business Plan

Running a music school takes more than some instruments and studio space. You’ll need to treat it like opening any other business and come up with a multi-year business plan.

Be specific, especially when setting goals. Doing so will make finding financing much easier.

2. Enlist Some Help

You might think of yourself as a solo act, but you’ll need a ton of help opening your school. Reach out to some trusted friends and work together to build your school.

Not only will this take a ton of pressure off of your shoulders, but more help means more instructors and  more instruments . In turn, that means more profit.

3. Location, Location, Location

If you’re setting up a physical school,  picking the right location  is the single most important consideration. Think about it: You’re more likely to get foot traffic in a busy shopping center than on a back road.

Look for areas with high visibility, and a community that fits your vision.

4. Spread the Word

If you’ve ever had to pass out flyers for an open mic or sell tickets to friends and family, you know firsthand that music and marketing go hand-in-hand.

Your best bet is to do a hybrid of digital and physical marketing. On the digital front, don’t be afraid to seek some  outside help  from a professional firm. They’ll have access to resources and tools that would cost you hundreds of dollars and years to learn.

5. Build a Portfolio

You’ll need to show off a bit to prove that  you’re the right teacher  for the job. Put together a portfolio showing off your highlights.

Don’t be shy. This is your chance to brag about your accomplishments.

6. Diversify

As important as a physical location is, you can increase your profit by offering lessons online. 

Aside from sheer convenience, offering online lessons let you cater to students all across the globe. It’s a great chance to expand your business.

7. Don’t Forget to Network

Musicianship doesn’t occur in a bubble. Make time to hang out with other musicians and music teachers.

They’ll help keep you inspired and may be able to provide some quick pointers that can save a ton of time.

8. Create a Fun Learning Environment

As strange as it might sound,  studies show  that certain colors have a big impact on a student’s ability to learn.

As you create your classroom/studio, keep it light and fun. Use warm colors and utilize open space.

9. Be Patient

Opening up a music school is hard work. There will be days where you regret your decision.

But trust us, if you’re patient and stick with it, you’ll find that being a music teacher is one of the most rewarding careers out there. Hang in there and focus on the good.

Share Your Love of Music by Starting a Music School

Starting a music school gives you and your fellow musicians an awesome opportunity to help others reach their potential. Follow these tips and you’re sure to have tons of students in no time!

And don’t forget, we can help.  Get in touch  today to find out how we can work with you to set up your very own Music Lab.

Recent Posts

• A Beginner’s Guide to the Different Types of Saxophones
• Reviving Harmony: 5 Strategies to Support a Struggling Music School
• How to Stay Motivated While Learning Piano as an Adult
• Can Anybody Learn to Sing? Unveil the Secrets to Vocal Success
• Optimal Age for Violin Lessons: When to Begin Your Musical Journey

Recent Comments

• October 2024
• September 2024
• August 2024
• February 2024
• December 2023
• November 2023
• October 2023
• September 2023
• August 2023
• February 2023
• January 2023
• December 2022
• November 2022
• October 2022
• September 2022
• December 2019
• November 2019
• September 2019
• August 2019
• February 2018
• December 2017
• November 2017
• October 2017
• September 2017
• January 2017
• November 2015
• October 2015
• September 2015
• acoustic guitar for kids
• Adult Music Education
• Bass Guitar
• Bass Lessons
• Become A Music Lab
• benefits of learning a musical instrument
• Buying Musical Instruments
• Child Development
• Child Music Education
• Drum Lessons
• easiest instruments to learn
• Guitar Lessons
• Holiday Gift Guide
• how to practice
• music academy
• Music Business
• Music Education
• Music Lessons
• music lessons for children
• Music School Business
• starting a music school
• traits of a good teacher
• Violin Instructor
• Violin Lessons
• Violin Teacher
• Voice Instructor
• Voice Lessons
• Voice Teacher
• Entries RSS
• Comments RSS
• Music Lab Schools

How To Start A Community Music School: A Step-by-Step Guide

• By The Studio Director Team
• May 2, 2024

Stay up to date with the latest blogs!

" * " indicates required fields

Is music your passion? If you’ve played a range of different instruments from a young age and have always dreamed of starting a music school, you’ve come to the right place! Here’s how to start a community music school, from initial brainstorming to finding your students. Let’s get started.

How To Start A Community Music School: A Checklist

A checklist is a great way to visualize the path in front of you. Think of it as a roadmap. Here are the tasks you need to tackle.

Jump to Section

• Shadow or apprentice at a music school you respect
• Create your music school business plan
• Find the right venue for your music school
• Hire office staff and teachers
• Focus on getting organized
• Grow your music school with marketing

Start Your Music School

If you’re ready to learn more about how to start a music school, read on for details.

1. Shadow or apprentice at a music school you respect

It’s important to have a clear understanding of the many roles you’ll take on when you’re starting a music school.

To start, find a music school you admire and introduce yourself to the owner or manager. Ask if you can spend time shadowing them to see what a typical day is like for them. Try to find someone you won’t be in direct competition with—a school in a different part of town or one that serves different types of students.

Once you know more about the daily operations of a music school, and are sure you want to pursue this dream, it’s time to get started.

2. Create your music school business plan

Your music school business plan is an important document that lays out your goals and how you plan to achieve them. You’ll also dive into specifics about your cost of starting a music school.

While every business plan is unique , it should at least include the following sections:

• Executive summary: Clarify your goals and values in a few sentences. This section should also establish what type of legal business entity your school will be, and how you’ll comply with licensing or regulatory requirements. Accounting for all legal requirements will ensure you are prepared for what a music school requires.
• Market analysis: Research your potential customers, as well as the competition. Be honest about any potential challenges.
• Products and services: Discuss important details about the types of classes you plan to offer, the ages you plan to teach, and more. Note if you’ll provide both in-person and online classes, or if you’ll sell any accessories. Know the course of action you want to take and how to foster your brand. Music students and teachers will want a well-rounded idea of what teaching lessons, voice lessons, and music education will be taught before they sign on.
• Financial projections: Detail where your revenue will come from and how much your bills will cost. Whether you have the money for starting music lessons, or will be using a bank loan, be thorough about how you plan to get up and running. Keeping an accurate record of all ongoing expenses and revenue streams will be a good way to keep financial projections in order.
• Marketing overview: Whether your marketing strategy will use social media, in-person referrals, newspaper advertising, or a combination, develop a plan. Break down the cost of each method. Any new business will need a legal entity to ensure all advertising is good on the business side of things.

If your music school is a joint venture, be sure to work on this with the entire team. This document will help you lay the foundation for a successful school.

3. Find the right venue for your music school

When you start dreaming of how to start a community music school, you probably envision a warm space filled with music and smiling students. Piano lessons can be heard, local music stores are around the corner, and sheet music is displayed during in-person lessons.

While you want to find a place that is inviting, there are several other practical aspects to consider. Think about parking, safety, and potential foot traffic when you’re making this important decision. Give special thought to the acoustics of the space. Some locations will be more costly than others, so ensure that the cost is within your studio’s financial resources.

Also, will you want a dedicated area in the studio to host online classes for another revenue stream? What size will your classes be? Think through these things before signing a lease on a new place. Starting a music school with a convenient location is just step in attracting customers.

Once you have your space, map out where you’ll host in-person and online classes. Note any waiting areas for parents or other shared spaces.

From there, you’ll need music stands, sheet music, and of course, instruments! Don’t be afraid to find used instruments, especially in the beginning. This is one way to help you cut costs while you’re trying to get your music school up and running. Some music teachers may have spare instruments as well, so asking a teacher is always a good course of action. If you’re lucky, someone might be donating a piano or a set of wood instruments nearby, so checking local listings is a good idea to get low cost or free supplies.

4. Hire office staff and teachers

While you probably want to spend all of your days teaching music, it may take some time to get there. Don’t be afraid to hire support staff, especially while you’re still getting your business off the ground. Having teachers who understand the curriculum, teaching methods, and how to interact with students is preferred.

Find someone to help you manage your office and front desk, as well as a music teacher to take on some of your classes. If possible, consider investing in a studio software tool to streamline some of your administrative tasks, like student enrollment, website postings, communications and billing, to reduce your workload.

5. Focus on getting organized

Building on this, the organization is key to keeping your music school running smoothly. Develop a plan for your systems and processes early on (and plan to re-evaluate them as your school grows!). Starting a music school will take a lot of planning and financial projections to be in order.

In the beginning, consider how you’ll keep track of enrollment, billing, and your annual teaching and events calendar. Tools like music studio management software can even analyze your data and track trends in your business over time. This will help you make well-informed decisions as you move forward. When you create a course of action and goal for your business, know that it will likely include outsourcing some management.

Also, remember that it’s important to keep your customers coming back year after year! Don’t lose students during the summer or holiday breaks. Make a plan now to capitalize on these times by hosting camps and other unique events, like online classes, workshops, or performances. This not only will retain students, but provide more money to the location to have year-round services and attract potential students who want a full-year of music education.

6. Grow your music school with marketing

Marketing should begin from day one, long before you open! There are so many ways to get the word out without breaking the bank. These include:

• Posting flyers on local community boards
• Starting social media accounts to engage with your potential students
• Looking into newspaper or magazine ads
• Offering virtual or online workshops for new students to test your services
• Connecting with local parent bloggers or social media influencers to tour your school
• Hosting an open house with performances and live workshops
• Networking with partner businesses who could advertise your services, such as daycares, schools, or dance studios
• Introducing yourself to one teacher from a nearby school to refer students to your music school business
• Create a group for parents of students for information on teachers, new business opportunities, and music lessons.

Speaking of, networking is an essential part of starting any organization or business. Consider adding banners outside your location to gain awareness and create excitement from the public. Get involved in your community by joining the local Chamber of Commerce and Better Business Bureau. Ask about ribbon-cutting opportunities that can help you share the news that you’re officially in business! Getting involved within your community will get your music school on the radar of the public and encourage enrollment.

Connect with other music teachers and performing arts professionals in your area as well. These connections will help you stay in the know when it comes to your industry. Try and connect with a music instructor at another school to strategize and talk through any challenges with teaching, pay, and how to motivate a student. They can give helpful guidance on how to optimize your piano lessons, engage families, and foster a sense community inside your music school.

A Quick Guide of Things to Know Before Opening a Music School

You’ll have more time to enjoy the music and grow your studio when you have The Studio Director helping out. Our music studio management software handles the many details that will make your studio run efficiently. From class schedules to financial reports, as well as communication with students, The Studio Director can do it all. It will give you more time and money to invest in other aspects of your studio: the perfect location, class offerings, and having more resources to dedicate to your music school.

Ready to see for yourself? Take a look at how we can help with our free demo !

Discover How Our Software

Can help your studio, more from the blog.

Running A Successful Gymnastics Training Center: 8 Tips

How To Teach Online Art Classes: 10 Tips

31 Fun And Catchy Dance Studio Names Ideas

How to Start a Music School: Follow This 5-Step Process

Written by: MT Team

2 comments(s), updated: dec 13, 2022.

Opening a music school certainly sounds like an ambitious project and a complicated task. While it definitely is ambitious, it most certainly will also be rewarding.

Starting your career as a music school owner will however pose some challenges. However, it does not necessarily have to be difficult. If you’ve ever wondered how to open your own music school – we’re here to tell you!

By now, you probably have some idea of how you want your school to look. You defined your target group, potential location, classes you will offer, and general goals. You researched the market and you are sure that your services are needed in your area.

Also, you probably know which instruments will initially be taught.

They likely include the guitar – a fan favorite amongst youngsters.

Read Next: 5 Tips For Teaching Guitar (Level-Up Your Lessons)

The piano is always a good choice, but it requires additional investments and maintenance costs. Or perhaps you want to focus on drums?

Maybe you want to diversify and offer a wide range of classes? The choice is up to you. But, in order to make your dream come true, you need to take care of some paperwork first.

How to Start a Music School

Step 1) the legalities.

This step is never too much fun but it’s certainly necessary.

It’s time to think about the legal procedures that are necessary to start your own business. The best choice for small business owners is a Limited Liability Company (LLC).

With an LLC, the company is considered a separate entity (“legal person”) and covers its liabilities with its own assets. Simply said, your property of you as a physical person is protected.

The procedure is different in every state. For example, creating an LLC in NJ requires you to follow specified steps. This procedure includes everything from coming up with the appropriate name, appointing an agent who will represent your LLC, getting an employee identification number, and of course, handling the accounting.

You are free to do it all by yourself, or you can use the services of an experienced agency that will go through all the hoops for you. 

Step 2) Your Strategy

Now that you have your company registered, it’s time to start operating. Define what kind of classes you want to offer. Are they going to follow a curriculum or will they be “freestyle” classes? Perhaps you want to use our resources, such as beginner guitar lessons , as an inspiration for the curriculum. 

Be ready to adapt your strategy to the realities of the market. Research what the students want, and keep yourself informed.

Besides location, you need teachers and students. If you are already in the music scene, then you probably have potential teachers in mind. Here you have to pay attention to the law as well, as they might need certain teaching credentials. 

The true challenge is in fact, attracting the students, aka customers. That’s why we stress the importance of marketing!

Step 3) Online Classes

Due to regulations in your state, measures against COVID may also mean that your school might unexpectedly close. Now, you are hesitant because you are worried about the stability of your potential business.

Turn this threat into an opportunity – offer online classes! Yes, we know that they are not as effective as teaching in the classroom or studio, but improvisation is key! Many people are staying home, they have more free time, and are trying to learn something new, such as playing an instrument. So, if you offer online classes, that will certainly bring you some new students.

If you decide to offer online classes, make sure you are meeting the technical requirements. Equip yourself with computers with strong audio-visual features.

It is of utmost importance that your headsets and microphones are functioning without any faults or flaws. After all, teachers need to make sure that the student hears and reproduces the correct sound on the instrument.

It goes without saying that the internet connection must be fast and stable as well.

Step 4) Marketing

When projecting your budget, make sure you allocate funds for marketing. Even if it doesn’t seem important at the beginning, you will realize later that it is an important tool that will bring new students – and new revenue.

Right now, social networks are an absolute must! Your target group is active on Instagram, TikTok, and other platforms – and you must be there too!

Read Next: 4 Awesome Tips on How to Start a Guitar Teaching Business

Make sure to build your digital presence by using on-brand marketing visuals. You can use a tool like Canva for this purpose.

If you plan to teach children, keep in mind that your advertisement needs to be directed to the parents as well! For them, the location and the price are important, but the quality of classes and the satisfaction of their children always come first.

Step 5) Bringing Everything Together

Opening your own business is a large task to undertake. That’s why it’s important to develop your ideas in detail.

Additionally, don’t be shy to talk about money!

You need to put on paper what your initial costs are going to be. Try to make an annual estimate of costs. Think about everything – registration, rent (including deposits), utilities, taxes, and similar fees.

Also, the space must be appropriate and have the proper sound isolation, which can drive the costs up.

You’ll also need to equip your school. Even if you plan for students to bring their own instruments (guitar, violin, etc), you need to have a backup plan for instruments that aren’t portable. If you plan to teach piano or drums, then it is implied that you will have them in the school.

The cost of equipment has two components – the cost of acquisition and the cost of maintenance, so make sure you account for both of them. Buying new instruments will increase your initial costs, but buying second-hand ones will initially keep your costs lower, but eventually, you may pay more for the maintenance.

Think about the teachers and how you want them to work for you. Do you need part-time or full-time employees? Or you would rather deal with contractors? All the models have their advantages and disadvantages, and of course, all carry certain pros and cons.

Once you have the list of all possible costs, try to estimate what your rates will be and how many students you plan to have. Rates must be competitive, so make sure you have researched the market before forming your pricelist. Try to stay on the safe side and do not overestimate the number of potential students.

Do not expect an immediate return on investment. In reality, it can take a long time until you start making a profit.

Final Thoughts

All in all, starting a music school is an exciting endeavor. Being able to use your talent to teach others is both rewarding and fulfilling.

That being said, being aware of the business side of things is essential. Researching the best location, understanding legal requirements, and maintaining a good relationship with local music stores are all important tasks that need to be taken care of before the doors can open.

In addition, creating a good marketing plan and utilizing social media to draw in potential students is essential.

Lastly, it is important to remember that running a music school requires a great deal of patience, dedication, and hard work, but the rewards are worth it.

Building the Perfect DJ Set: Tips for Beginners

Updated: Sep 10, 2024

The perfect DJ set is a fine art. There are so many variables to consider, such as crowd atmosphere, equipment...

How to Curate the Perfect DJ Playlist: Tips for Selecting the Best Songs

Updated: Mar 5, 2024

Being a DJ is about so much more than just playing music for a crowd. There’s a lot of hard work that goes into...

The Showstopper’s Sparkle: How Jewelry Elevates Stage Presence

Updated: Jan 30, 2024

Sure, your music is what matters most. But when you are trying to grow your career as a musician, you also need to...

Thank you so much, this was helpful

No problem 🙂

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Submit Comment

How to Start a Profitable Music School Business

Here are the 8 steps to start a music school business, 1. decide what type of music school you want to start, 2. get trained, 3. create a music school business plan, 4. licenses required for music school, 5. name your music schoool business, 6. choose a proper location, 7. procure equipment, 8. promote your music school.

Music Business Plan Template

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their music businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a music business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Music Business Plan?

A music business plan provides a snapshot of your music business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Music Business Plan

If you’re looking to start a music business or grow your existing business you need a music business plan. A business plan will help you attract investors and raise money, if needed, and plan out the growth of your music business in order to improve your chances of success. Your music business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Music Businesses

With regards to funding, the main sources of funding for a music business are bank loans and angel investors. With regards to bank loans, banks will want to review your music business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will want to see a professional music business plan. Such a plan will give them the confidence that you can successfully and professionally operate a music business.

The second most common form of funding for a music business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a music business.

Finish Your Business Plan Today!

How To Write a Music Business Plan

Your music business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your music business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the type of music business you are operating and the status; for example, are you a startup, do you have a music business that you would like to grow, or are you operating a chain of music businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the industry. Discuss the type of music business you are operating. Detail your direct competitors. Give an overview of your target audience. Provide a snapshot of your marketing plan. Identify the key members of your team, and offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of music business you are operating.

For example, you might operate one of the following types:

• Recorded Music – This type of music business sells music that has been recorded in a studio.
• Music Licensing – This type of music business licenses music for films, TV shows, video games, advertisements, online videos, etc.
• Live Music – This type of music business sells tickets to live concerts and tours. They might also operate a school that teaches people how to become successful musicians, or they might sell memorabilia such as T-shirts and posters.
• Music Publishing – This type of music business is in the rights business; they represent songwriters. If someone wants to use a song by a songwriter that is represented by the music publishing company, they need to get permission and then pay a royalty.
• Music Production – This type of music business provides a service for musicians and recording artists. They might produce and record an album and then provide marketing services such as radio promotion and public relations.
• Music Business Consulting – This type of business is in the business of providing advice to musicians on how to become successful. For example, they may offer consulting on how to promote your music and how to book gigs.
• Music Artist – This type of business operates as an individual musician or music group. For example, they might be solo artists, bands looking for a record deal, or groups of musicians hoping to become successful together.
• Music Education – This type of music business offers music lessons, either in-person or online.
• Retail Music Store – This type of music business sells instruments, sheet music, and other music-related items.

In addition to explaining the type of music business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the music business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards more people purchasing music online, you may want to focus your marketing efforts on digital platforms.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your music business plan:

• How big is the music business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your music business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your music business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments for a retail music store:

• Adult beginning guitar players
• Teenage/college-aged students who want to learn how to play the electric guitar and will commit time and money to do so
• Middle-aged adults who want to learn how to play acoustic guitars for their own enjoyment
• Vintage guitar enthusiasts who are looking for specific instruments that are considered rare or valuable.

The following are examples of customer segments for a music education business:

• Parents who want their children to have a well-rounded education and believe that music is an important part of that
• Children who want to learn to play an instrument because they enjoy music
• Adults who want to improve their skills at playing an instrument they already know how to play

As you can imagine, the customer segment(s) you choose will greatly depend on the type of music business you are operating. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than millennials.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. 

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers or clients.

Finish Your Music Industry Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other music businesses within the same niche.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes physical stores, online stores, and even locally owned retail shops that sell instruments.

Here are some examples of indirect competitors within the music education niche: 

• Local music store selling instruments
• Online retailer selling musical instruments
• The public school system offering a music program to students in grades K-12 or college offering a music ed program as a minor.

You need to mention such competition to show you understand that not everyone in the market is your direct competitor. Furthermore, including a SWOT analysis of your business in this section will demonstrate how you plan to compete against them.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products/services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to reach out to customers of your competitors and ask them what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior services?
• Will you provide amenities that your competitors don’t offer?
• Will you make it easier or faster for customers to book your own studio?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a music business plan, your marketing strategy and plan should include the following:

Product : in the product section, you should reiterate the type of music that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to selling instruments, you may also offer music lessons, CD recordings of the lessons, and other merchandise related to your business.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the options you offer and their prices.

Place : Place refers to the location of your music business. Document your location and mention how the location will impact your success. For example, is your music business located in a commercial district with a lot of foot traffic? If not, will you offer delivery or online sales?

Promotions : the final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Partnerships with local organizations (e.g., partner with vendors to provide recording packages at a discount over a la carte services)
• Local radio stations advertising
• Banner ads at local music venues
• Social media advertising

Operations Plan

While the earlier sections of your music business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your music business such as serving customers, cleaning, ordering supplies, and so on. This section should list the specific tasks that will need to be completed each day and who will be responsible for them.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 25th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your music company’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a music business.

Ideally, you and/or your team members have direct experience in the music business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in music and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, how many customers will you serve? How much does it cost to provide your service/product? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your recording studio, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your music business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a music business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like studio gear, instruments, amps, inventory, etc.
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your studio design blueprint or location lease.

Music Business Plan Summary

Putting together a business plan for your music business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the music business, your competition, and your potential customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful music business.

Don’t you wish there was a faster, easier way to finish your Music Industry business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   See how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

You’re signed up!

Who we serve

Sports & Fitness

For Business Types

After School

Small Business

Payment Options

Pricing overview, trial classes.

Business Management

Reporting and dashboards, integrations, class management, automated rosters, form fields.

Parent Experience

Marketplace, educator resources, 2023 trend report, ebooks & guides, industry reports, webinars & videos, product updates, help center, latest blog posts.

The Ultimate Guide to Starting & Running a Music Lesson Business

This guide will provide you with all of the information that you need to start and run a music lesson business successfully. Depending on where you are in your journey, feel free to read all the way through or jump to the sections that are the most relevant to your needs.  

If you are looking for more support in running your music lesson business , Sawyer can help. Schedule a free demo with our specialists today.

How to open a music lesson business

A lot goes into opening a music lesson business, but it is so rewarding in the end. Watching your students become stronger musicians and better people makes each step of the process worthwhile!

We will go over each step in the process of starting your own business so that you will get a full understanding of the timeline, necessary funds, and legal requirements you need to follow. Before you know it, you will be ready to start teaching music lessons to children and adults in your neighborhood and online. 

If you are looking to start a music lesson business, then you have come to the right place. The team at Sawyer has worked with hundreds of businesses to create and build children’s activities all over the country. 

Related blog posts

Requirements to start a music lesson business

What do you actually need to start a business teaching music lessons? Before you think about lesson plans, materials, and marketing, you need a business plan, budget, and so much more to get your business off the ground. In this beginning phase, it is also essential that you meet the legal requirements for your state, city, and county. These vary, so look up exactly what is needed in the location that you wish to start your business. 

Music lesson business plan

Before starting a business, you need to write a business plan to organize your goals, make important decisions, and keep track of analyses. Plus, if you are looking to apply for funding assistance ( small business loans or grants ), they often require a business plan as part of the application.

Business plan template

• Executive summary : This section opens up your business plan and gives your reader a quick look into your goals and ideas. Outline the problem your business is trying to solve in your executive summary. Then, include a brief description of who you are and the necessary financial information about your business. Someone short on time should be able to read your executive summary and get the basic information about your business.
• Description of your business : In this section, describe the services you will offer. Will you be teaching just children or adults as well? Will you have after school classes and summer camps ? Are you offering private music lessons, group lessons, and/or open practice time? Make sure to include information about how you are planning to operate as well. What state will you teach in? Are you an LLC or a non-profit? Give your readers a detailed explanation of who you are.
• Market analysis : Outline your target audience, how you will find customers, and how you’ll deliver your services to them. Are you looking for families in your community? Or maybe customers you can reach virtually in different cities? In addition, take a look at what your competitors are doing to get a sense of the market.
• Your team : Whether you’re a solo entrepreneur who will be teaching as well or a room full of wonderful instructors, it’s important to talk about the team members standing alongside you. How is your business organized? Who is in charge of the different responsibilities? Why are they right for those roles? Include their credentials and background so readers can learn more about them.
• Financial plan : This section should be a detailed overview of all of your finances: Budget, projected (or current) profit, overhead costs, and more. These financial plans will help you forecast your growth and give your reader a more detailed look into the health of your business.

Use our guide for more support on creating your business plan .

Business budget and investment

In order to run a business successfully, you need a budget. Use your budget to stay on track with your goals and objectives, maintain your day-to-day operations, and, when the time is right, scale and grow.

What to include in a business budget?

• Sources of income: How much money are you planning to bring in (projected income) or currently bringing in (income)? Make sure you take into account all of your revenue sources. For example, if you teach classes in-person and online, if you sell instruments or sheet music, or if you provide private lessons. If you tend to see seasonal trends in sales, make sure to take these into account. Everything should be tallied in this section. 
• Fixed costs: Once you know how much money is coming in (or projected to come in), you can begin to determine how much will go out. Fixed costs like rent, insurance, employee salaries, utilities like Internet, and platform subscriptions stay the same each month, so they are a good place to start. 
• Variable costs: Unlike fixed costs, variable costs change each month. This makes them slightly trickier to budget, but you need to try. Variable costs can include consumption-based utilities like gas and electricity, commission on item sales, holiday gifts for employees , shipping costs, or travel. Even though they are different month to month, keeping good track of these variable costs will help you determine their seasonal averages, so you can keep that in mind as you budget.
• One-time costs: If you have any planned one-time costs, like buying a new computer and microphone for better online classes, then you can include that in this section. However, most people use this section of their budget as a buffer. That way, you are protected from large, unexpected costs like broken instruments or equipment, damage to your space, slow months because of a global pandemic, illness, or something similar.

Review our guide for more information and guidance on building your business budget .

Music lesson business license

There are a few different licenses that are needed to start a business teaching music lessons. Beyond these licenses, all businesses also need to pay taxes and adhere to regulations and laws at the federal, state, and county level.

• Company registration: Your company must be registered as a legal entity before you can begin teaching music lessons. A small business is usually registered as an LLC while larger businesses and franchises are usually C Corps.
• Employee Identification Number (EIN): After registering, all businesses are issued an EIN from the IRS. This helps the IRS keep track of businesses when tax season comes around.
• Certificate of Occupancy (CO): If you plan to rent or buy space to teach lessons, you will need to ensure it passes inspection and receives a CO before you can legally see students there.
• Music licenses. If you plan to use licensed music in your performances, you will likely need to acquire public performance licenses issued by music rights organizations such as ASCAP, BMI, and SESAC.

Registration and management software

Class registration and management software like Sawyer can help your business as you get off the ground and grow. Even though software is an added cost at the start of your business journey, it is worth it. 

When you use class registration and management software, you don’t need to spend time manually accepting bookings over the phone or via email. Instead, you can take bookings 24/7 so you never miss a sale. Plus, software helps you make schedules easily, keep track of important student information, seamlessly take payments, and analyze financial reports.

Music lesson plans and curriculum

Once you have taken care of all of your legal and business requirements, you can get started on the fun part: building a music curriculum and writing lesson plans! Success with your students is dependent on strong lesson plans that keep your instructors (or you) on track when teaching.

How to write a music curriculum

Whether you are teaching private or group lessons, a curriculum is important. Planning your curriculum puts you in a great position to establish your goals, write lesson plans, and come up with exciting hands-on activities for your students to keep them engaged and learning. Use these curriculum development and design tips to get started.

• Determine your goals: The first step in curriculum development is to establish your goals. Your goals will likely depend on what you teach, the type of lessons (group or private), and the age of your students. Make sure you choose realistic goals so that you can set yourself, fellow instructors, and students up for success. 
• Sketch it out: Once you have determined your goals, you can begin to sketch the course out. How many lessons do you have? How long is each lesson? This information is important as you begin to write your curriculum, and later, your lesson plans. When planning a music curriculum, make sure you give yourself and your students enough time to understand each section before moving on. 
• Review previous lessons and curricula: Go through what has worked (and not worked!) in the past. Where have students struggled when learning this instrument or song? What lessons and activities really helped them master the tricky sections? Use these experiences to write your new curriculum. If you are a new teacher, use the Internet to see what others have done or speak with other educators to get their advice. ‍
• Write lesson plans: Once you have the structure for your curriculum, write the lesson plans for each class. Each lesson should have a micro goal, which will help you accomplish the overarching goal. You should also include information about how you will assess and evaluate your success so you know what works and what doesn’t. Use our guide for more details on how to write a lesson plan , including templates and examples.

More questions on how to write a curriculum ? Use our guide!

Music lesson plans

Not only do lesson plans help the instructor stay on track while teaching, but also they ensure that students can learn effectively and efficiently. We suggest writing a lesson plan before every class. Each lesson plan should include a learning objective, a list of the materials, instruments, and music needed, the activities you will be doing and the time allotted for each one, and space for assessments and evaluations. These are the sections of a music lesson plan to keep in mind when you write your own.

• Lesson objective(s): What is the goal or goals of this lesson? What are the students going to learn or be able to do at the end of the class? Make your lesson objective(s) as action-oriented and measurable as possible because this is how you will measure progress before moving on to new lessons. For example: learn 30 seconds of a song or understand 5 new chords.
• Materials needed: What materials, supplies, instruments, and sheet music are needed to teach this lesson? How many of each item? Be specific and feel free to check each item off as you bring it into the classroom.
• Lesson activities: What will you be doing to help your students accomplish their objective? Break your lesson down into individual activities that will help your students learn what you want them to learn. Try to incorporate games and fun elements to keep them engaged. 
• Timing: Include a time estimate with each activity description. It is best to add a little extra time to each activity in case students are having difficulty mastering something. ‍
• Assessment: It is helpful for instructors to include a measure of assessment in their lesson plans. It can be as simple as blank space for the instructor to write whether or not the objective was met. The goal is to remind the instructor if the lesson was successful so they know where to start in the next lesson. Plus, it gives them important knowledge for the next time they teach this lesson.

Review our guide with even more information about teaching music to children for music activities and more!

Marketing your music lesson business

Marketing is an important part of starting a new business. You need to get your name out there! With the right marketing strategies, you can let your community know about your offerings and build your customer base. Say hello to your new band of loyal fans!

Email marketing for music lessons

If you have spent time in the community or run previous programming, you might already have email addresses of families. If so, email marketing is a great place to start! Start by announcing your new business and try to include an incentive in your first email. Remember: You are fighting for visibility in busy inboxes. Keep these tricks and tips in mind to be successful with email marketing for your music lessons.

• Use a strong subject line. A good subject line will hook your reader and get them to open your email. Create a sense of urgency, intrigue the reader, and showcase your value with a strong subject line. Here are a couple of examples:
• ~~ Only 10 spots left for beginner guitar!
• ~~ Book now! Band camp is almost full!
• ~~ See what families have to say about our infant music classes
• Provide incentives. If you can offer incentives like discounts, early access, or promo codes, highlight them in your email subject line. Then, go into more detail on these incentives in the body.
• Keep it short. People get hundreds of emails every day. Therefore, you should get right to the point with marketing emails. Tell them why you are emailing, show them your value, and give them an easy way to purchase.
• End with a call-to-action (CTA). At the end of your email, use a strong CTA that encourages the reader to make a decision. Sometimes, the decision will be registering for your classes. However, other times it might make more sense for the CTA to be “schedule a call” or “learn more” if the reader is not yet ready to make a purchase.

Review our guide for more in depth information on email marketing for small businesses .

Social media marketing for music lessons

Social media is a very important platform when marketing music lessons for children and adults. Pew Research found that 83% of parents use social media. Most of the time, they are looking for recommendations and making decisions based on what they see on Facebook and Instagram (the 2 most used platforms for parents). Therefore, social media is an important medium for reaching potential customers. Consider these recommendations when you use social media for marketing your music lessons.

• Use high quality photos. The images that you post on social media can be the first impression a customer will get of your business, so make sure they are full of smiling faces! Smartphone photography is a great, cost-effective alternative to professional photos. Remember: If you use photos of children, always get written permission from a parent or guardian beforehand. 
• Showcase user-generated content (UGC). Millennials trust UGC over brand-created content every time. Ask customers to share pictures in photo contests, reshare positive reviews, and get the excitement flowing with social media takeovers. Check out our full guide on user-generated content to see even more ideas.
• Cultivate connections with potential and current customers. Social media is such a great tool because you can easily interact with your community. When you make connections with potential and current customers, you are increasing the likelihood that they sign up for your classes and refer friends. 

For more guidance on social media marketing , check out our article, which includes helpful information about setting up business accounts on Facebook and Instagram.

Advertising for music lessons

Google Ads help you get your business in front of interested customers. When you create Google Ads, you follow a Pay Per Click (PPC) advertising model. That means you bid on search terms and pay for the clicks that your ads receive. There is no spending requirement, which means you can set your own budget and keep it cost efficient. Follow these steps when setting up your Google Ads strategy.

• Start with research. Decide which keywords you want to target. Keywords are the words or phrases that people search for on Google that trigger an ad. The first step is to see which keywords your competitors are targeting. You can find this information by searching those words to see what ads appear.
• Choose your level. Google Ads have two different levels: campaigns (higher level) and ad groups (lower level). Creating different ad groups for the keywords will help your ad be more effective with customers. 
• Set your budget. You need to consider two different elements that go into your account’s overall spend: The amount of money you spend on each campaign each day (daily budget) and the cost when someone who searches for your keyword actually clicks on your ad (bid).
• Choose your keywords. Google Ads has a free Keyword Planner tool, which can generate a helpful list of keywords for your campaigns. The Keyword Planner helps you see if certain keywords are too expensive. You also need to decide the match type, which refines where your ads appear. 
• Pick your devices. Do you want your ads to appear on mobile, desktop, tablet, or all three? In our 2022 Children’s Activity Business Trend Report , we found that 60% of parents booked activities on mobile, 39% on desktop, and 1% on tablet.
• Write the ad copy. Write catchy ad copy that catches your customer’s attention and, of course, includes your keywords. Plus, be sure to add a call-to-action (CTA) like “Sign up today” or “Learn more”.
• Activate and monitor. Turn your ads on and then see how they are doing with Google Analytics , which is free and connected to Google Ads. For more advanced tracking, you can also install a Google Ads pixel on your site. 

Looking for more details on setting up Google advertising for your classes ? Check out our guide!

Making connections with schools

When you teach classes to children, making connections with schools can help you increase your enrollment numbers, build customer trust, and find new families in your community. And, for a new business teaching music lessons, school connections can help you get your first batch of students. Here are some of our top tips to help you make connections with schools.

• Find the right contacts. Try reaching out to members of the school board, administrators at the school, and/or the PTA to start the conversation.
• Write a strong outreach email. Be polite, but straightforward. Use a strong subject line, then in the body, introduce yourself and explain what you are offering. Let them know why the students would benefit from your classes and how you can make life easier for the school, too. End your email by thanking them for their time and let them know how they can get in touch with you to continue the conversation.
• Use our outreach email generator. With our outreach email generator , you can easily input the above information and create an email that will help you make strong connections with local schools.

Use our guide to learn more about how to make connections with schools .

Common challenges of running a music lesson business

As you start and continue on your journey to setting up and running a music lesson business, you might be wondering what you are missing. What other elements should you consider that you might not be thinking about from the get go? 

Luckily, at Sawyer we work with children’s activity business owners every day to make starting and running a business more simple. We’ve outlined some of the common challenges of running a music lesson business and how you can solve them. It’ll be music to your ears!

Managing rosters

Managing rosters is one of the biggest challenges when you run a lot of different lessons and classes. Rosters help you and your instructors keep track of everything you need: Registered students, attendance check-in and -out, and important information like pronouns, allergies, and more. If you do not have a system in place, rosters can become overwhelming. We recommend using a class registration and management software like Sawyer to keep your rosters organized. 

Auto-generated rosters

Once a student is registered, they are automatically added to the roster along with all of their information like parents’ names, pronouns, birthday, allergies, t-shirt size, instrument, and more. Instructors and administrators can also track attendance at drop-off and pickup online on the roster or by exporting and printing. And if something comes up, instructors can email everyone on the roster to keep them in the know. 

Learn more about how Sawyer can make managing rosters simple for your music lessons.

Managing waitlists

If you have more interest in your classes than space in the room, that’s a great sign! Waitlists help you capitalize on this demand and ensure you don’t leave money on the table. Plus, waitlists are a great way for you to see which specific classes resonate with your audience more strongly.

Sawyer provider Oh! Canary, which offers art camps and extracurricular activities for young children in New Jersey, explains that waitlists are beneficial because they also act as a growth projection and planning metric. Lacey, founder of Oh! Canary, explained that “waitlists are helpful because we can really see in real time the demand for our classes. In some weeks, our camp waitlists are up to 70 kids! It shows us the potential of what could be possible.” Read more about how Sawyer helped Oh! Canary grow and scale in our case study.

Taking online registrations

Millennials are tied to their devices because they are digital natives. That’s why it is important to make sure your classes can be booked online, 24/7, without the need to make a call or send an email. In our 2022 Children’s Activity Trend Report , we reviewed 7.2 million activity bookings and found that 42% of parents book outside of typical business hours (9am to 5pm). Plus, over 60% booked on mobile! To capture this business, you need to be available for online bookings and mobile optimized.

Selling semester and drop-in options

By offering registration options for customers, you can increase your enrollment numbers. People are looking for flexibility when they make booking decisions. However, it is difficult to offer options like semesters, camps, and drop-in classes unless you work with a class registration and management software that has these capabilities built in.

With Sawyer , you can choose to offer semesters and summer or school break camps as well as drop-in classes and private lessons. You can even offer multiple options for one class, so some customers can choose to pay for the whole semester or month while others pay by week or even by day. 

Allowing transfers

Transfers help you meet your customers where they are and offer flexibility for life events. Sometimes bookings need to be changed due to unforeseen circumstances. Class management software makes transfers an easy process. You can allow customers to choose whether they want to transfer into a different class or program or request a refund. With a few clicks, the booking has been updated!

Getting the information you need

Without registration and class management software, educators need to ask each customer to print and fill out registration materials, consent forms, waivers, and more documents before they can participate in lessons and classes. Then, you have to file these papers and keep everything organized. Instead, you can use class management software like Sawyer to seamlessly collect information about each camper and access it easily from anywhere.

Custom form fields

Require custom forms for registration to keep track of  important responses about instrument choices, medications, allergies, and pronouns, consent and waiver forms, and emergency contacts. This information is then exported automatically into the roster so that instructors and staff have access to everything in one place.

Do you need to use class registration software?

Class registration software makes starting and running a music lesson business successfully much easier. Rather than relying on phone calls and email, handwritten forms, and spreadsheet rosters, you can have everything organized and accessible. (See how Sawyer helped Shredder get organized so they could manage their six locations). 

Software keeps you and your staff more organized and efficient. In fact, class registration software Sawyer can save you 28 hours per month on administrative tasks, so that you have more time to spend planning lessons and activities, growing your business, working with your staff, and teaching your students.

Features to look for in class registration software

There are a few different class registration and management softwares on the market. How can you tell which one is right for your new business? Here are some questions to ask yourself and features to look for so you can find the perfect class registration software for your music lessons.

• What is your goal? Why do you need software? Do you want to free up your team’s time to focus more on connecting with students? Are you hoping to improve staff experience? Do you want to appear more professional to your customers and provide an easier way to register? Are you looking to process payments or dive deeper into business analytics?
• How are the reviews? What do current and former customers say about the software? Check reviews on sites like Capterra to hear firsthand from business owners about their experience with certain softwares.
• Do they have great customer service? As a new business starting on a platform, customer service is incredibly important. Do they help with onboarding and continued education? When and how can you reach out to the customer service team? These are important questions to ask when considering a registration software.
• Can they help you grow? How will the features and options on that platform help your business grow and scale? Do they accept customer feedback and make changes so that they grow with you? You don’t want to be stagnant and neither should your software.

Check out our guide to learn more about how to find the perfect registration software for your camp.

Still not sure if starting and running a music lessons business is the right decision for you? Making the jump is a big endeavor. Check out these frequently asked questions about running a music lessons business to see if it is the right choice for you.

How much does it cost to start a music lessons business?

According to Newfoundr , it costs about $10,500 to start a music lessons business. Rent, instrument purchases, licenses, insurance, registration software, and marketing materials make up this number.

However, it is very important for new business owners to look at their own expected expenses and income to determine the cost of running a business for themselves.

Do I need a license to teach music lessons?

There are a few different licenses that are needed to teach music lessons. First, you must register your company as an LLC, C Corp, or nonprofit. Once this is done, you will be issued an Employee Identification Number (EIN) from the IRS, which is also necessary to start a business. Likewise, if you plan to do performances with your students of licensed music, you need licenses that are issued by music rights organizations like ASCAP, BMI, and SESAC.

How much do music teachers make?

According to Indeed , the national average salary of a dance studio owner is $81,030 or about $32 per hour. However, this number is not set in stone. Expenses, location, and other elements should all be considered when determining salary.

When should I invest in class registration software?

If you want your music lessons business to start off on the right foot, you should invest in class registration software like Sawyer from the very beginning. You want your first customers to have a great experience when they register for lessons and classes so they keep coming back for more. With a class registration system, you can ensure your bookings are seamless, payments are always taken, and important information is organized.

We hope this guide has provided you with all of the information you need to start and run a business successfully. At Sawyer , our mission is to help children’s activity businesses thrive. With our suite of tools and helpful resources , we can help you spend less time on administrative tasks and more time with your students. Want to learn more? Talk to a member of our expert team and see how Sawyer can help your business grow. Or get started with a free trial .

Tips for even happier music students

The Largest International Coaching Organization for 100% Music Academy Owners Only

Take the first step request your free report, unlock hidden profits in your music school, music academy success® is the largest and most established international business coaching organization that is just for music studio owners since 2008. with over 15 years of experience, we'll show you how to grow your music school, build a music school and get more music students (and fast). we have worked with music schools in the u.s., canada, south america, asia, africa, europe, australia, and the middle east. we offer a cutting edge training program including the latest information with our online and print materials. many programs are online only. but we have grown to become the industry leader by providing our members with digital audio, video, online courses as well as hard copy print manuals, newsletters and more. music academy success®  members get the best of both worlds and you should too. learn more by requesting our free report here ., our program has been proven to help music school owners:.

Double and triple their enrollment. Stop losing students during the summer. Operate year round instead of on a semester system. Solve the customer service problem of make-up lessons. Learn the latest in online marketing including NEW Facebook, Instagram and Google strategies not found in other coaching programs. Keep teachers from putting their school out of business by taking their students. Improve student RETENTION and get their students to stay longer. AND MUCH, MUCH MORE!

My name is Marty Fort and I am the founder of the Music Academy Success® program. For over ten years I have worked with hundreds of music schools on six continents. I help music teachers and music studio owners learn how to get more music students and fast. Here are the top six reasons that music academy owners and music teachers contact me. 1. You’re already a successful music academy owner who is determined to stay ahead of the competition and you're always looking for new ways to be one step ahead of everybody else. 2. You are losing sleep at night over your enrollment numbers. Either your enrollment numbers are down, or they are not as high as you'd like them to be. I work with music schools that are already successful, with hundreds of students. These school owners know they can continue to grow IF they find the missing pieces. I also work with music schools and solo music teachers who have small studios in their home. Their numbers are smaller, but their situation is the same: They need more students! Whether big music school or small, many of the applicants we see have lost as much as 25 - 50% of their enrollment. They need to get back to a profitable enrollment level and quickly. For well over twelve years I have worked with music schools ranging in size from five students to over 3,000. No matter what your situation is, we have experience working with it. 3. If you have to take one more call from a disgruntled parent, nickel and diming you over a missed lesson by requesting a make-up, even though your music academy policies are crystal clear, you're going to explode! 4. Local competition in your town is increasing daily. You've succumbed to a very common problem in our industry: One of your most trusted teachers has left your school, has taken your students, and is trying to compete against you. 5. You are stressed out and tired. The teachers are driving you nuts, the clients are driving you nuts, and you've said to yourself more than once, "There must be a better way to do this!" 6. You’re just not making enough money. As a business owner you know you could be earning more net profit if you could improve student enrollment and/or student retention. Maybe you've got debt, maybe your bank account is never what it should be, and maybe you've even thought about doing something else.

If any of the above sounds like you, I’ve created a PROVEN, one-of-a-kind system. This is the NEW WAY to operate a stress-free, progressive, and profitable music academy that can and will change your life in 12 months or less!

"massville" conference experience 2025.

Sunday, April 6th - Tuesday, April 8th, 2025 Nashville, Tennessee Don't miss out on an amazing guest speakers, special networking events, the Faith Belief Action Awards, and the 2025 School of the Year Contest! Not to mention getting to explore Downtown Nashville! You must be a member in order to attend! Ready to get started? Apply today!

MASS Member Documentary: Lisa Emmick

Why Do You Attend MASS Conference? MASS Conference Testimonials

MASS Member Documentary: Russ Porter

Are You Ready To Grow Your Music School?

If you want to get more music students, you can't miss this short documentary about Zeljko Pavlovic, the Director of the Vivaldi Music Academy. When he started with Music Academy Success® he had 5 students. Now he has over 4,000! Get your music studio on the right track today and check out Zeljko's amazing story with very specific details on how he accomplished his success. Are you ready to get more music students? Take the next step and apply online!

Glendora Music & Arts School

Congratulations to Luis Cordova for winning the MASS National School of the Year award. We had a great press conference and award presentation with his amazing team in Glendora California. The mayor pro tem of Glendora came, tons of certificates from Washington were sent from Congress, lots of love and acknowledgement of his hard work as a leader in music education and serving his community.  He’s gone from 40 - 780 students and the best is yet to come.

Leading Note Studios

Congratulations to Camille Hastings and her entire team at Leading Note Studios in Encinitas, California on being the winners of the Music Academy Success School of the Year Award! Some inspiration for you all, she started MASS with 100 students. Today she has over 800!

Westminster Arts Academy

Congratulations to the Rios family (Francis, Augustina and Teresa), Directors of the Westminster Arts Academy in Los Angeles for winning the MASS National Music School of the Year Contest! Their awards ceremony was attended by Westminster Mayor Tri Ta, City Council members Charlie Nguyen and Kimberly Ho, and various other government and business officials. Check out their story in the L.A. Times.

Conway Institute of Music

Congratulations to Jim Skelton, Director of the Conway Institute of Music for winning the MASS School of the Year Award! Jim has doubled his enrollment from 80 to over 300 students using the Music Academy Success System! Senator Rapert presented him with an official citation of achievement from the Arkansas Senate that will go in the permanent record of the state house. Check out his feature on the Little Rock Arkansas ABC station here.

Okemos Music Academy

Congratulations to John Dewey, Director of the Okemos Music Academy, Okemos Michigan for winning the MASS School of the Year Award! The Governor of Michigan and other state representatives also presented him with certificates of achievement acknowledging his leadership and success in the Music Academy industry at the Michigan state capital. Check out this article about his award from the Lansing State Journal .

New York Musician's Center

Congratulations to Dr. Talonda Thomas, Director of the New York Musician's Center in Bellmore, New York for winning the MASS School of the Year Award! Nassau County Legislator Steve Rhodes and Hempstead Councilwoman Erin King Sweeney also presented her with certificates of achievement acknowledging her leadership and success in the Music Academy industry. Her students and faculty regularly perform at Carnegie Hall in New York City!

Vivaldi Music Academy

Congratulations to Zeljko Pavlovic and Uma Kundu, Directors of the Vivaldi Music Academy, Houston, Texas for winning the MASS School of the Year Award! Zeljko went from zero students to over 400 in just ten months using the Music Academy Success System! He now has three locations and over 2,000 students. As winners of the contest they also received a check for $1,000! Check out this article about his success in the Houston Chronicle.

Music Academy of Acadiana

Congratulations to Tim Benson, Director of the Music Academy of Acadiana, Lafayette, Louisiana for winning the MASS School of the Year Award! He now has over 500 students and owns the building his school is in. The Mayor of Lafayette Joey Durel also attended his award ceremony as did the Lafayette ABC news station.

Learn more about Marty Fort

His business coaching methods have led small business owners to have documented increased gross profits of up to 100% in as little as twelve months with the Music Academy Success System.

Read our Success Stories

We Have More Success Testimonials Than Any Other Music School Marketing Program. Check out these great reviews!

1061 Lake Murray Blvd Second Floor Irmo, SC 29063

Call/text: 803-917-1434, [email protected].

• Free Business Plan Template
• Free Online Education to Start Your Own Business

Download: MOBI Business Plan Template

Enroll now: MOBI's FREE Starting a Business course

MOBI Business Plan Template

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, organization, operations and more. The very process of writing your business plan helps you put your ideas on paper so you can evaluate what resources you have and what you need to be successful.

Your business plan is your blueprint for starting your business, your script to tell the story of your business to others, and your comprehensive analysis of the opportunity for your business. Business plans help you plan your roadmap, state your goals, share your vision, and analyze your strategy. A business plan is an important and valuable tool for new as well as existing businesses.

This MOBI Business Plan Template consists of sections that relate to the content included in the MOBI Starting a Business course . You can also use this template as a guide independently. We have created this template with the input of key stakeholders such as economic development agencies, lenders, mentors and successful entrepreneurs. You can complete sections of the business plan as you go through the course, to apply what you are learning along the way, or you can wait until you have completed the course. This business plan template is a universal model suitable for most types of business, which you can customize to fit your circumstances. MOBI provides leading topics, questions, and suggestions in each section to guide you. Here are some instructions to help you get started:

• On the cover page replace the MOBI spark with your own logo and provide your business name, personal name, contact information, and date.
• Complete each section leaving the main title, such as “Executive Summary,” and using the subtitles and questions as a guideline. Replace those subtitles and questions with the needed and relevant information. If some of the subtitles work with your format, you can keep them. You can type directly over the provided content or delete it as you complete it.
• You might want to start each section on a new page, which can also be helpful if you decide to include a Table of Contents.

Once you complete your business plan, be sure that key stakeholders review it. Business plans are not static; they will change as your business and the business environment change around you. It’s important to continually review and update your business plan to adjust for these changes.

BUSINESS PLAN

Enter Your Business Name

Enter Your Name

 Enter Date

Contact Information

Executive Summary Provide a summary of your business by addressing these key areas.

Name and Description of Business State the name of your business and describe your product or service.

Targeted Market and Customers Describe your target markets and customers and why they want or need your product or service.    

Trends in this Industry What are the current trends in the industry that make this a good time for your product or service? For example, is the market for your product growing, and why? Have others failed to address a particular need that your product or service will address?  

Value Proposition Provide a brief statement of the unique benefits and value your business will deliver to your customers. Describe the unique qualities of your product or service that will enable you to be profitable.

The Vision  Describe the vision of your business and why you are committed to pursuing this vision and making it successful. 

Founder Background: Work/life experience related to the intended business Describe your work/life experience, educational credentials, and how they are related to the business you plan to start. Include a list of your skills and knowledge, which will be required in your business. 

Your Team If you plan to hire full- or part-time employees or seek business partners, describe your plan for engaging with these other members of your team. If you already have employees or partners, describe key personnel and their roles here. 

Goals for business: Outline your key goals for your business. (Explain your plans for growing the business and what you can realistically accomplish in a defined period of time.)

Financing and Financial Projections ( Many business owners require the assistance of a bookkeeper or accountant when completing this section.)

Startup Capital Provide a table or spreadsheet showing the sources of your startup capital including what you or other investors will contribute and what you intend to borrow.  Create a list of what the startup capital will be used for and how much will be left over for working capital ( SCORE Startup Expenses Template ).

Accounting Statements Prepare your starting balance sheet and projected profit and loss (income) statements for the first three years. (By month for the first year and then by year for years two and three.) Forecast your month-to-month cash flow requirements for the first year.  

Analysis of Costs List and explain the key costs and profit margins that are important for your business.  Classify your costs as fixed, variable, product, delivery, etc. 

Break-Even Analysis Based on your costs and pricing strategy, prepare a break-even analysis.

Internal Controls Explain your internal and cash controls. For instance, check signing policy, strategy for controlling shrinkage, and control of incoming merchandise or supplies.

Business Organization

Business Organization Explain the form of business organization you intend to use and why it is best for your business (sole proprietorship, partnership, LLC, etc.).

Professional Consultants List the names of your key advisors: bookkeeper/accountant, consultants, lawyer, insurance agent, and any other professionals.   

Business Location

If you need a physical location other than your home to operate your business, identify your business space needs considering all phases of your workflow (production, storage, shipping, potential employees, customer meetings, and future requirements). Explain why the location you picked meets your workflow needs.

Marketing and Sales

Market Research: Your Customers and Competition Describe your ideal customer (who will be purchasing your product/service, key characteristics).

• Include any research that has helped you identify and characterize your target customer.

Describe your position in the market, your strongest competitors, and how you intend to compete. 

Marketing Strategy and Tools Describe your overall marketing strategy, how you will find, engage, and build customers, including:

• Traditional marketing tools (signage, storefront, collateral, advertising, promotion, uniforms,  mail, etc.).
• Online marketing (website, social media, email marketing, text marketing, others).
• Ecommerce (if applicable).
• Describe in detail how you plan to sell your products or services online.
• Describe how your best competitors utilize ecommerce and your strategy to improve on their practices.
• Research and identify the different channels where you will sell your product or services. What is your expectation of sales?
• Detail how will you take orders, process payments, and fulfill requests? 
• Provide a detailed breakdown of the costs involved in creating, operating, and maintaining your ecommerce activities.

Sales Strategy Describe your sales process, activities you will conduct, obstacles you expect, how you will overcome them, and any customer service strategies to retain and expand your customer base.

Include k ey details about how you will operate your business.

• Outline the workflow of your business and the processes and procedures you will put into place.
• If applicable, provide details about how you will procure supplies, manufacture your product, and deliver your product or service to your customer. Include any equipment and facilities that you need.
• Describe how you will measure the success of your operations for quality, efficiency, cost control, or other measures of performance. Include any testing.
• Order fulfillment: describe your order fulfillment process, software to be used, and quality control methods.
• Supply chain: describe products/materials you need to purchase in order to make your product, include primary and secondary sources for these. products/materials, lead times, purchasing methods, and tools.
• Staffing: skill requirements, training program, supervision, outsourced functions, and hiring timeline.

Addendum: Licenses and Permits   *Addendums can include but are not limited to License and Permits*

Make a comprehensive list of all licenses and permits you will need to do business in your area.   

Your list should include the following: (For US-based businesses; requirements differ by country and region.)

• Name under which you intend to do business
• Permissions and/or limitations on the use of your property or facilities
• Federal, state, and local licenses (city/county), permits, and certifications needed to do business in your area (e.g. business tax license, seller's permit, safety certifications, employer identification number, etc.)
• Industry licenses needed for your particular area of business (contractor, electrician, daycare, beauty, etc.)
• International and national intellectual property protection through trademarks, copyright, and patents.

Download:  MOBI Business Plan Template

Follow mobi on social media.

Certificate Courses Login

Now offering In-Person & Online Lessons! Sign-up today!

Music Lessons

for All Ages and Levels

The California Conservatory of Music

Redwood city.

The California Conservatory of Music has provided Santa Clara, Sunnyvale, Redwood City, and the Bay Area with quality music lessons for more than ten years! We are committed to the idea that all students have great potential, which can be developed through a positive and motivational environment, consistent practice, and first-rate musical instruction. Our Bay Area music school offers a well-rounded, thought-out curriculum, experienced faculty, and a fun, educational atmosphere.

The California Conservatory of Music offers private music lessons in guitar, piano, violin, voice, and more. Many students supplement their private musical study with group music classes, music theory, and ensembles. We have locations in Redwood City and Sunnyvale and work with students from all around the Bay Area.

Simply put, whether it’s guitar lessons, violin lessons, piano lessons, or voice lessons, we strive to offer music instruction in Sunnyvale and Redwood City that help to take music education to the next level for our students. Music classes are offered to students of all ages and skill levels. Get started with a free music lesson today, or contact us now with any questions you may have.

What Makes Us Unique

Experienced Faculty

We offer music lessons in Sunnyvale and Redwood city with university-trained music teachers with tons of performance experience. CCM instructors are friendly, professional, and dedicated to learning about your musical goals to help you achieve them.

Musicians Know Music

Owned and operated by musicians Robert Miller and Christopher Mallett, CCM has provided quality music education to the Bay since 2011. We have assembled an amazing team of music teachers and performers who believe in the power of music!

Proven Track Record

Since 2011, a goal of The California Conservatory of Music has been to instill in students a passion for music that will last a lifetime! Students from our music school have won numerous competitions, performed outreach concerts all over the world, and have gotten into some of the best colleges in the United States.

Music Is Social

Students are invited to participate in performances at the school, participate in supplementary group and ensemble music classes, and use music to interact with the community. Recently, students performed at the Omni Foundation Concert Series in San Francisco and the Guitar Foundation of America's Convention in Los Angeles.

Trophies and Certificates

Students at The California Conservatory of Music constantly have goals to work toward, from monthly music practice challenges to graduating to a new book and performing in the annual graduation concert. Consistent goals help to incentivize their practice!

Two Convenient Locations

Our Sunnyvale location is right off of Highway 101's Lawrence Expressway exit and is easily reachable from San Jose, Santa Clara, and Sunnyvale. Our Redwood City location is on Woodside Road, between Highways 101 and 280. This location is easily accessible for students in Redwood City, San Mateo, Menlo Park, and Palo Alto.

Testimonials

My son has had a great experience with the California Conservatory of Music. He has developed a love for all kinds of music and discipline to move through challenging pieces. This discipline and work ethic have transferred to other areas of his life as well. The teachers have been fantastic in developing a well-rounded musician and making the process enjoyable.

My kids have been taking lessons here since they were 2.5 and 5 years old. I was skeptical about starting music lessons so early, but I have come to appreciate the value of the Suzuki method as I’ve seen, now seven years later, the rewards in their musical ability, confidence, self-motivation, and love of music. We love the owners, Chris and Rob, and their dedication to excellence balanced with gentle motivation.

We have three children taking lessons at the California Conservatory - ages 5, 7 and 10. Each child started in pre-school. It is truly amazing how they can work with children at such young ages and consistently teach them how to play so well. The program is amazing - individual lessons, group lessons, small group and large group performances, and parental involvement. The staff is talented, engaging, patient, and so wonderful.

Recent News

Latest Blog Posts

Arnold schoenberg: october composer of the month, how to practice effectively & consistently.

Sign Up for a Free Lesson