sugarcane juice business plan ppt

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How to Start Profitable Sugarcane Juice Business; Complete Details Here

This article will offer you with all of the information you need to start a sugarcane juice business, including a sugarcane business plan, a sugarcane business idea, and the essential items you'll need.

You've probably had a taste of the healthful sugarcane juice and know how tasty it is. Why don't you consider turning sugarcane juice  into a business model? Sugarcane juice is not only healthy, but it is also popular, therefore it can be converted into a lucrative business to begin with.

Market demand for sugarcane

Sugarcane juice, like ice cream, has the biggest demand on the market during the summer. Not just in the summer, but also throughout the year due to its nutritional value, few people consume it. During the summer, there are more sugarcane juice stores in the market, attracting the majority of the population.

A sugarcane juice business requires certain licenses, authorisations, and registration

If you want to open a shop in one location, you will need to obtain all of the licenses stated below:

Firm registration: In order to operate a sugarcane juice business in India, you must first register your company.

Registration for the GST: In India, a GST number is required for every type of business.

A trade license: You must also obtain a trade license from the local authorities in accordance with state regulations.

Certificate of pollution: You'll also need a letter of approval from the local government confirming that the sugarcane juice business solely produces sugarcane trash.

Registration as an MSME/SSI: According to the Government of India, this registration is essential to obtain a loan.

Trademark: If you wish to register your business trademark, you must first register your business trade.

Registration with the FSSAI: The Food Safety and Standard Authority of India (FSSAI) license is required because it relates to the food industry.

Ingredients for making sugarcane juice:  

Add the following items to the sugarcane juice to make it more flavorful:

Mint leaves

Sugarcane juice machine: 

To extract the juice from sugarcane, you'll need to get a sugarcane juice extraction machine that runs on electricity. An automatic sugarcane juice extracting machine is what this machine is called. There's also a battery-operated gadget that requires you to spin the wheel to turn it on. A semi-automatic sugarcane machine is what this machine is called. Sugarcane extracting machines are readily available on the market. Sugarcane extracting machines are also available for purchase through online retailers.

The price of sugarcane extraction equipment ranges between Rs 15,000 and Rs 50,000. The cost is determined by the machine's efficiency. If you decide to get an automatic sugarcane juice extracting machine, it will be more expensive than other options.

Sugarcane juice production method

Making sugarcane juice is a simple and straightforward method.

To begin, clean the sugarcane and thoroughly wash them to remove any dirt or dust. The sugarcane must next be peeled before being placed in a machine to extract the juice.

After you've placed the sugarcane in the machine, turn it on. You must extract the juice by placing three to five sugarcane in it at the same time and extracting the juice.

The juice can then be collected automatically by placing the jar in the machine's outlet at the bottom.

Lemon, ginger, and peppermint can be added at the same time as the sugarcanes, or after the juice has been extracted. You'll also need to add the black salt and mint leaves to finish.

Selling price:  Depending on the quantity of juice sold, you can charge Rs. 5 or Rs. 10 per glass, or Rs. 15 or Rs. 20 per glass.

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Place to setup: Because the location of this business is so crucial, you should choose an area with a lot of people, such as a market, schools or universities, a bus station, and so on. You may make a lot of money in these areas on a daily basis.

What is the best way to start a sugarcane juice business?

Set up your store:

There are two ways to get into the sugarcane juice business. You can rent a shop and set up the sugarcane juice extracting machine and other necessary equipment in it, then begin making and selling sugarcane juice.

Street vendor ship: 

You can even put up a stall on the side of the road near a populated location and sell the juice there. You can choose from a wide range of stalls in the market. You can fix the machine after you receive the stall. You can put everything in that stall, including sugarcanes, glasses, and other items, in the space provided.

Starting a sugarcane juice business costs or requires an investment

You must pay the rent for the shop you rented on a monthly basis. If you rent a shop near the market, it will be more expensive, but if you rent it in a congested area, it will be less expensive. However, you must first obtain authorisation from the municipality. Remember that if you don't set up your stall in one location, you won't need to ask for permission. The cost of starting a business ranges from Rs. 50,000 to Rs. 1,00,000. The price varies depending on the sort of machine you want to purchase.

Profits from sugarcane juice business

It is more profitable to keep a shop because you will not have to shift the location frequently. You can earn perks such as loyal clients if you keep the shop open.

During the summer, you can expect to make a lot of money. Sugarcane juice profits vary from Rs. 3,000 to Rs. 5,000 per day. It may be a little lower in other seasons. The key to success in this business is to experiment with diverse flavours while using healthy components.

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How To Start a Profitable Sugarcane Juice Business

• July 4, 2023
• by Next What Business Research Team

Sugarcane juice is a popular and refreshing beverage consumed by people of all ages in India. If you have a passion for providing healthy and natural drinks to your customers, starting a sugarcane juice business can be a lucrative venture. This article serves as a comprehensive guide to help you understand the key steps involved in setting up a successful sugarcane juice business.

Here are the 11 Steps to Start Sugarcane Juice Business

1. conduct market research.

Before starting any business, it is essential to conduct thorough market research . Analyze the demand for sugarcane juice in your target market, and identify potential customers such as local communities, tourists, and health-conscious individuals. Study the competition, pricing dynamics, and consumer preferences to identify unique selling points and market positioning strategies for your business.

2. Legal and Regulatory Compliance

Ensure compliance with all legal and regulatory requirements for starting a food and beverage business. This includes obtaining necessary permits and licenses, such as the FSSAI (Food Safety and Standards Authority of India) license, adhering to hygiene and safety standards, and meeting labeling and packaging regulations. Consult with local authorities and legal professionals to understand the specific regulations governing the sugarcane juice business in your region.

Additionally, you have to obtain a Trade License from the local Municipal Authority in the name of your business. Apply online for Udyog Aadhaar registration . Open a current bank account. Additionally, apply for permission under the Shops & Establishments Act.

3. Store or Kiosk Setup

Set up a well-equipped infrastructure to support your sugarcane juice business. This includes finding a suitable location for your juice bar or stall, installing a commercial sugarcane juicer machine, and setting up a clean and hygienic workspace. Ensure the availability of electricity, water supply, and proper drainage facilities.

Generally, shopping malls, big offices, IT hubs, airports, and multiplexes are the best destinations for kiosk operations. The retail space must have electricity, a water supply, and a wide front area for attracting the audience.

4. Procure Machinery & Equipment

According to your store size and market potential, you have to procure the equipment and machinery. The most important machine is the sugar cane grinding machine. Nowadays, there are two options readily available in the market. One is a manual machine and another is an automatic sugar cane grinding machine.

Basically, the manual machine requires hard effort and it doesn’t demand any electricity or fuel. The automatic machines run either on diesel or electricity. It operates smoothly and you can get large quantity output from this machine. Additionally, some of these automatic machines come with an automatic cooling system. Therefore, you can serve chilled fresh juice directly from the machine.

Apart from the sugar cane grinding machine, you have to procure other utensils like glasses, spoons, racks, etc. And if you go with a manual machine, then you must have a refrigerator for the continuous supply of ice.

5. Source High-Quality Sugarcane

Identify reliable suppliers of fresh and high-quality sugarcane. Establish relationships with local farmers or wholesalers who can provide you with a steady supply of sugarcane throughout the year. Ensure that the sugarcane is free from pesticides and other contaminants.

6. Have a Financial Plan

According to your investment capacity, you have to craft a financial plan. First of all, list down the costs of establishing the shop. Broadly, it includes store rent, machinery and equipment cost, utility bills, manpower cost, and other admin expenses including marketing and promotion.

Basically, the amount of monthly rent hugely varies from place to place. Definitely, the cost of a 100 Sq Ft area in a metropolitan city is much higher than in a small town. If you have your own capital to invest, it is fine. Otherwise, you can apply for a loan to your nearby banks.

After having a specific cost calculation, project monthly sales and revenue earnings. Finally, calculate the gross and net profit, ROI, and break even. Basically, a financial plan is important not only for applying for a loan, but it will also help you in operating the business smoothly.

Related:  Best Small Business Loans

7. Juice Extraction and Preparation

Invest in a commercial sugarcane juicer machine capable of extracting juice efficiently. Train your staff on proper juice extraction techniques and hygiene practices. You can enhance the taste and appeal of your sugarcane juice by adding optional flavors such as lemon, ginger, or mint.

8. Hygiene and Food Safety

Maintain strict hygiene and food safety practices in your sugarcane juice business. Clean and sanitize all equipment and utensils regularly. Ensure that the juicing area is free from any contamination. Use clean and food-grade packaging materials for serving and ensure proper storage and refrigeration of the juice.

9. Menu and Pricing

Create a menu that offers variations of sugarcane juice, such as with added flavors or combinations with other fruits. Experiment with different recipes to cater to various customer preferences. Set competitive pricing based on the cost of ingredients, overhead expenses, and market demand.

10. Hire Employee

If you procure an automatic machine, you can operate the store with only one employee. However, the requirement for the number of employees depends on the overall space of the shop and the number of clients you serve regularly.

In any retail business, employees play an important role in the overall success of the business. Hire an experienced and skilled employee. Also, arrange some training and orientation programs for him or her. Moreover, serving tasty fresh juice with a smiling face is the primary aspect of getting the overall success of this business.

11. Promotion & Expansion

No business becomes successful without promotion. You must have a marketing plan with an effective sales promotion strategy. And in a small business, you must put your creative thoughts. Select a catchy and attractive name for your business. Fix a good storefront sign on the outer wall of your shop. Give your employee a uniform with the company name and logo. Also, you can offer some introductory discounts on the launching days of your store.

Frequently Asked Questions

What are the equipment requirements for a sugarcane juice business.

The essential equipment needed for a sugarcane juice business includes a commercial sugarcane juicer machine, cutting knives, refrigeration equipment, storage containers, and serving utensils.

How can I ensure the freshness and quality of sugarcane juice?

To ensure the freshness and quality of sugarcane juice, use fresh and high-quality sugarcane, clean and sanitize all equipment regularly, and serve the juice immediately after extraction. Avoid using artificial sweeteners or preservatives and emphasize the use of natural and organic ingredients.

What are the peak seasons for the sugarcane juice business?

The sugarcane juice business typically experiences higher demand during the summer months when people seek refreshing and cooling beverages. However, with proper marketing and the availability of chilled sugarcane juice throughout the year, you can attract customers even during other seasons.

Can I offer other beverages or food items alongside sugarcane juice?

Yes, you can diversify your menu by offering other complementary beverages or food items such as snacks, fruit salads, or healthy drinks. This can help attract a wider range of customers and increase your revenue potential.

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Business Plan for Sugarcane Juice/Smoothie

2018, Oliveserah Business

Get this business plan to guide you in starting up a profitable Sugarcane Juice/Business Plan

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Sugarcane Juice

May 02, 2022

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The liquid extracted from squeezed sugarcane is known as sugarcane juice. Many countries, particularly those where sugarcane is commercially farmed, such as Southeast Asia, the Indian Subcontinent, North Africa, and Latin America, drink it as a beverage. Sugarcane juice is one of the key precursors of rum and is produced by crushing peeled sugar cane in a mill. Pressed juice in its purest form. Bring back childhood memories with our Ganne ka Rass, but without the Fuss, which has been squeezed to the last juicy drop. This one will hit the spot with the addition of zesty lemon.

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Sugarcane Juice The liquid extracted from squeezed sugarcane is known as sugarcane juice. Many countries, particularly those where sugarcane is commercially farmed, such as Southeast Asia, the Indian Subcontinent, North Africa, and Latin America, drink it as a beverage. Sugarcane juice is one of the key precursors of rum and is produced by crushing peeled sugar cane in a mill. Pressed juice in its purest form. Bring back childhood memories with our Ganne ka Rass, but without the Fuss, which has been squeezed to the last juicy drop. This one will hit the spot with the addition of zesty lemon.

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10 Tips For Creating A Winning Business Plan In Powerpoint

Welcome to our guide on creating a successful sugarcane juice business plan! If you're looking to start your own sugarcane juice business, having a well-thought-out plan is crucial for success. A business plan not only helps you stay organized and focused, but it also serves as a roadmap for achieving your goals and attracting potential investors.

Before diving into the details of your business plan, it's important to have a clear understanding of your target market. Who will be your primary customers? Are you targeting health-conscious individuals, families, or tourists? Knowing your target market will help you tailor your business plan and marketing strategies accordingly.

Next, you'll need to consider the location of your sugarcane juice business. Will you be setting up a physical storefront or operating as a mobile vendor? If you're planning on having a storefront, consider the foot traffic and competition in the area. If you're planning on being a mobile vendor, research events and festivals in your area that would be a good fit for your business.

Another important aspect of your business plan is your pricing strategy. You'll need to determine the cost of your ingredients, equipment, and labor, and then decide on a markup that will allow you to make a profit while remaining competitive in the market. Consider offering different sizes or add-ons to provide customers with options and increase your revenue.

Your business plan should also include a detailed marketing strategy. How will you promote your business and attract customers? This could include social media marketing, partnering with local businesses, or offering promotions and discounts. It's important to have a strong online presence and utilize various marketing channels to reach your target market.

In addition to your marketing strategy, you'll also need to have a solid financial plan. This should include your startup costs, projected revenue and expenses, and a break-even analysis. It's important to have a realistic understanding of your financials to ensure the sustainability of your business.

Lastly, your business plan should include a section on your team and operations. Who will be involved in the day-to-day operations of your business? What roles and responsibilities will each team member have? How will you ensure smooth and efficient operations? These are all important factors to consider and include in your business plan.

Creating a professional and visually appealing business plan can be made easier with the use of a PowerPoint presentation. This allows you to present your ideas and strategies in a clear and organized manner. Be sure to include visuals such as graphs, charts, and images to enhance your presentation and make it more engaging.

In conclusion, a well-crafted business plan is essential for starting and running a successful sugarcane juice business. It serves as a roadmap for achieving your goals and attracting potential investors. By considering your target market, location, pricing, marketing, finances, and operations, you can create a comprehensive business plan that will set you up for success. Good luck on your sugarcane juice business journey!

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Juice Shop Business Plan Powerpoint Presentation Slides

Explore our meticulously crafted Juice Shop Business Plan PPT, offering a comprehensive dive into the thriving Cold Pressed Juice and healthy beverage industry. This cold pressed juice deck is a vital resource for entrepreneurs and investors, covering key elements such as market research, industry trends, growth and revenue drivers, target market analysis, and competitive landscape assessment. Moreover, our Nutritional Drinks Business PowerPoint goes beyond the basics, incorporating Porters framework to elucidate its impact on the juice industry, market gaps, opportunities, and market sizing. Further, the Startup Plan template also provides a detailed insight into the financial landscape, featuring a financial summary section that outlines key aspects of the juice bar business plan. Lastly, the Investment plan presentation includes a comprehensive breakdown of the revenue model, profit and loss statement, cash flow statement, break even analysis, DCF valuation, balance sheet, and more. Download this 100 percentage editable presentation to access our thoroughly researched and expertly designed product.

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Content of this Powerpoint Presentation

Slide 1 : The slide introduces Juice Shop Business Plan. Slide 2 : This is an Agenda slide. State your agendas here. Slide 3 : The slide displays Table of contents for presentation. Slide 4 : The slide continues Table of contents. Slide 5 : The slide again depicts Table of contents. Slide 6 : This slide provides a glimpse of key highlights of the juice bar business. Slide 7 : This slide covers the juice bar business vision, mission, and goals. Slide 8 : This slide provides information about start-up expenditures. Slide 9 : This slide covers the problem associated with the juice bar and how the company will implement an effective solution. Slide 10 : The purpose of this slide is to provide a glimpse of the products offered by the juice bar. Slide 11 : This slide covers the essential points to be considered while developing business strategy for juice bar. Slide 12 : The slide highlights Table of contents which is to be discussed further. Slide 13 : The purpose of this slide is to highlight the market size of the global juice bar industry. Slide 14 : The purpose of this slide is to highlight the market size of the US juice bar industry. Slide 15 : This slide highlights the thorough assessment of a market data within the juice bar industry. Slide 16 : This slide highlights the key market trends that have the potential to change the current market scenario. Slide 17 : This slide portrays details about various challenges catered by the juice bar industry. Slide 18 : This slide caters to details about various growth drivers resulting in juice bar industry progress. Slide 19 : This slide portrays an ideal business location for a juice bar that minimizes the risk of failure. Slide 20 : The slide exhibits Table of contents further. Slide 21 : This slide covers an assessment of how the company's products will be targeted to a particular market. Slide 22 : This slide covers an assessment of how the company's products will fit into a particular market. Slide 23 : This slide provides a glimpse of how to better understand the target audience. Slide 24 : The purpose of this slide is to depict the market potential of juice bar in terms of TAM, SAM, and SOM. Slide 25 : The slide displays another Table of contents. Slide 26 : The purpose of this slide is to provide a glimpse of major participants and key competitors of the industry. Slide 27 : The slide again conatins Table of contents. Slide 28 : The purpose of this slide is to identify the industry’s strengths, weaknesses, opportunities, and threats related to the juice bar. Slide 29 : The slide continues Table of contents. Slide 30 : The slide highlights porter’s five forces model and its implications in the US juice bar. Slide 31 : The slide again displays Table of contents. Slide 32 : The purpose of this slide is to implement an effective go-to-market strategy. Slide 33 : The slide continues to implement an effective go-to-market strategy. Slide 34 : This slide provides information regarding the juice bar customer journey mapping to track users' actions. Slide 35 : The table highlights another Table of contents. Slide 36 : The slide covers particular objectives or goals that the organization intends to attain as part of its business plan. Slide 37 : The slide renders Table of contents further. Slide 38 : This slide provides a glimpse of important financial assumptions that are to be made while setting juice bar. Slide 39 : The slide shows the effective revenue model of the juice bar. Slide 40 : The slide continues the effective revenue model of the juice bar. Slide 41 : The slide again shows the effective revenue model of the juice bar. Slide 42 : The slide shows the effective revenue model of the juice bar further. Slide 43 : The slide shows another effective revenue model of the juice bar. Slide 44 : The slide continues the effective revenue model of the juice bar. Slide 45 : The slide again shows the effective revenue model of the juice bar. Slide 46 : The slide shows another effective revenue model of the juice bar. Slide 47 : The slide shows the effective revenue model of the juice bar further. Slide 48 : The slides highlight the break-even analysis of the firm. Slide 49 : The slides provide a glimpse of the projected profit and loss statement to visualize the juice bar financial performance. Slide 50 : The slides continues a glimpse of the projected profit and loss statement to visualize the juice bar financial performance. Slide 51 : The slides highlight the company's cash flow statement to provide a detailed picture. Slide 52 : The slides highlight the company's cash flow statement to provide a detailed picture further. Slide 53 : The slides cover the snapshot of the company's financial position at a specific time. Slide 54 : The slides continues the snapshot of the company's financial position at a specific time. Slide 55 : The purpose of this slide is to examine the effects of potential future events on the company’s performance. Slide 56 : The purpose of this slide is to examine the effects of potential future events on the company’s performance. Slide 57 : The purpose of this slide is to calculate the amount of money an investor would get from an investment. Slide 58 : The slide exhibits Table of contents. Slide 59 : The slide highlights the organizational hierarchy in the company. Slide 60 : This slide shows the founder’s biggest professional achievements and most valuable skills. Slide 61 : This slide renders the job roles and responsibilities of juice bar key management. Slide 62 : This slide continues the job roles and responsibilities of juice bar key management. Slide 63 : This slide again shows the job roles and responsibilities of juice bar key management. Slide 64 : This slide highlights the job roles and responsibilities of juice bar key management further. Slide 65 : The slide displays another Table of contents. Slide 66 : This slide represents exit strategies. Slide 67 : The slide again highlights Table of contents. Slide 68 : The purpose of this slide is to highlight the shorter version of existing words to save time and take up less space. Slide 69 : This slide shows all the icons included in the presentation. Slide 70 : This slide is titled as Additional Slides for moving forward. Slide 71 : This slide contains Puzzle with related icons and text. Slide 72 : This is Our Mission slide with related imagery and text. Slide 73 : This slide shows Post It Notes. Post your important notes here. Slide 74 : This slide depicts Venn diagram with text boxes. Slide 75 : This is Our Target slide. State your targets here. Slide 76 : This slide presents Roadmap with additional textboxes. Slide 77 : This is a Thank You slide with address, contact numbers and email address.

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Ratings and Reviews

by Douglass Riley

December 27, 2023

by George Miller

December 26, 2023

Sugarcane Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Agriculture Sector

Do you want to start a sugarcane farm and need to write a business plan ? If YES, here is a sample sugarcane farming business plan template & feasibility report.

Sugarcane farming is known to be a profitable business and over the years, it has evolved from uncoordinated to a global industry in most countries where it’s carried out. But it comes with its own fair share of challenges. An aspiring entrepreneur can either choose to start a sugarcane farm on a small or large scale depending on their financial status.

A Sample Sugarcane Farming Business Plan Template

1. industry overview.

Farmers in the Sugarcane Harvesting industry primarily grow sugarcane, a tall tropical grass originating in Southeast Asia. Scientifically known as Saccharum officinarum, its thick stems are a major commercial source of sugar.

Statistics has it that in the united states of America alone, there are about 635 licensed and registered sugarcane farms responsible for employing about 4,026 employees and the industry rakes in a whooping sum of $1 billion annually with an annual growth rate projected at -1.0 percent between 2014 and 2019.

United States Sugar Corporation is the company that has the lion share of the available market in the sugarcane harvesting industry in the United States of America. A recent report published by IBISWorld estimates that industry revenue increased at an annual rate of 3.9 percent over the five years to 2010 to $1.0 billion.

However, revenue has been subject to dramatic spikes and drops in recent years due to unpredictable weather conditions. In 2005, for example, an unusually active hurricane season battered the Southeast United States, damaging Florida and Louisiana sugarcane crops. Revenue declined significantly that year as a result.

Conversely, in 2010, heavy rainfall in Brazil (the world’s largest sugar producer) and a drought in india (the second-largest producer) depleted the global sugar supply and propelled demand for US sugar producers and, in turn, US sugarcane farmers. Consequently, industry revenue rose at a double-digit pace in 2010.

Fortuitous weather conditions aside, the industry has long suffered from competition from sugar substitutes. The amount of sugar and other caloric sweeteners consumed by the average American has declined from 2005 to 2010. Focus on personal health has taken center stage, limiting consumers’ demand for sweeteners and encouraging them to opt instead for no-calorie substitutes.

Furthermore, though the level sugarcane imports is negligible, downstream industries including sugar processors have been experiencing an influx of lower-cost sugar imports. Processors and downstream markets are increasingly using these imports in place of domestically produced sugar to cut input costs, which are inflated due to protectionist US government policies.

With the recent advancement in technology, farmers can now comfortably grow crops such as sugarcane in a country where such crops can hardly survive and in places where there are few farming lands.

One thing is certain when it comes to commercial sugarcane farming, if you are able to conduct your market research and feasibility studies before choosing a location for cultivating your sugarcane, you are more likely not going to struggle to grow the sugarcane farming business because there are always food processing companies and consumers out there who are ready to buy from you.

Lastly, with commercial sugarcane farming it will pay you not to only cultivate sugarcane, but to also start a complimentary business such as sugarcane processing plant; producing and packaging sugar. The bottom line is that if you have enough farmland (space) and you are interested in maximizing commercial sugarcane farming, you are sure going to make huge profits from the business.

2. Executive Summary

Edward Jones® Sugarcane Farms, Inc. is a registered sugarcane plantation that will be based in the outskirt of Lake Mary, Florida – United States. We have done our detailed market research and feasibility studies and we were able to secure a well – situated and suitable farm land to start our commercial sugarcane business.

Our commercial sugarcane farm is a going to be standard one hence we will be involved in both commercial sugarcane cultivation, processing and packaging. We will be involved in both organic and non – organic commercial sugarcane farming.

We have put plans in place that will help us launch a standard sugarcane processing plant within the first three years of officially running Edward Jones® Sugarcane Farms, Inc. We will process and package sugar and ensure that they flood the market both in the United States and in other countries of the world.

Aside from the fact that we’ve secured the required farming land and most of the farming equipment and machines, we have also hired some key employees who are currently undergoing training so as to be able to fit into the ideal picture of the 21 st century commercial sugarcane farm workforce that we want to build.

Edward Jones® Sugarcane Farms, Inc. is well positioned to become one of the leading sugarcane farms in the United States of America, which is why we have been able to source for the best hands and machineries to run the farm with. We have put process and strategies in place that will help us employ best practices when it comes to sugarcane farming, processing and packaging as required by the regulating bodies in the United States of America.

Edward Jones® Sugarcane Farms, Inc. is owned by Mr. Edward Jones and his immediate family members. The farm cum business will be financed by Edward Jones and his family.

Before starting Edward Jones® Sugarcane Farms, Inc., Edward Jones has worked with some of the leading commercial farms and food processing plants in the United States of America; he has a degree (B.Sc.) in Agriculture Science from University of Florida.

3. Our Products and Services

Edward Jones® Sugarcane Farms, Inc. is a world class commercial farm that is committed to cultivating both organic and non – organic sugarcane for both the United States and the global market.

We are in this line of business to make profits, and we will ensure that we do all that is allowed by the law of the United States of America to achieve our business goals and objectives. These are the areas we will concentrate on in our sugarcane farm. If need arises, we will definitely cultivate related crops;

• Sugarcane farming
• Operating standard sugar processing plant where we will produce products such as raw sugar, liquid sugar and refined sugar from sugarcane.

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial sugarcane farm, processing and packing brand in the United States of America.
• Edward Jones® Sugarcane Farms, Inc. is a world class sugarcane farm that is in business to cultivate sugarcane in commercial quantities both organic and non – organic and processed sugar for both the United States market and the international market.

Our Business Structure

Edward Jones® Sugarcane Farms, Inc. intends starting small in Lake Mary – Florida, but hopes to grow big in order to compete favorably with leading commercial sugarcane farms in the United States. We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own.

At Edward Jones® Sugarcane Farms, Inc., we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the management of the farm. In view of the above, Edward Jones® Sugarcane Farms, Inc. have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Farm Manager

Administrator/Accountant

Sugarcane Cultivation Manager/Supervisor

• Sugar Processing and Packaging Plant Manager
• Sales and Marketing Executive
• Field Employees

5. Job Roles and Responsibilities

Chief Operating Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section managers (sugarcane cultivation manager and sugar processing and packaging manager)
• Providing advice on the management of farming activities across all sections
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of the growth of crops (sugarcane)
• Responsible for overseeing the accounting, costing and sale of farm produce after harvest
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that farming goals desired result are achieved, the most efficient resources are utilized and different interests involved are satisfied.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily farming activities across the various farming sections and processing unit.
• Carrying out staff induction for new team members
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the farm
• Serves as internal auditor for the farm
• Responsible for managing the sugarcane cultivation section
• Supervises other workers within the department
• Work closely with the General Manager to achieve the organizations’ goals and objectives

Sugarcane Processing and Packaging Manager/Supervisor

• Responsible for managing the sugar processing and packaging section of the commercial farm
• Ensures that quality raw sugar, liquid sugar and refined sugar et al are produced from the processing plant
• Serve as a quality control / assurance manager

Sales and Marketing Officer

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for handling business research, marker surveys and feasibility studies for the organization
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the farm

Field Workers/Contract Staff

• Responsible for preparing farm lands for sugarcane cultivation
• Responsible for watering the crop
• Weeding or fertilizer and / or pest control application
• Assist in handling the harvest of sugarcane
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the farm and back to the designated store room

Distribution Truck Drivers

• Assist in loading and unloading harvested sugarcane and sugar products
• Maintain a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keep a record of vehicle inspections and make sure the truck is equipped with safety equipment
• Assist the transport and logistics manager in planning their route according to a delivery schedule.
• Inspect vehicles for mechanical items and safety issues and perform preventative maintenance
• Comply with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collect and verify delivery instructions
• Report defects, accidents or violations

6. SWOT Analysis

Edward Jones® Sugarcane Farms, Inc. do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis. We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard sugarcane farm that will favorably compete with leading farms in the United States of America.

We are quite aware that there are several sugarcane farms all over Lake Mary – Florida and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Edward Jones® Sugarcane Farms, Inc. employed the services of an expert HR and Business Analyst with bias in the commercial farming industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Edward Jones® Sugarcane Farms, Inc.;

Our strength as a sugarcane farm is the fact that we have healthy relationships with loads of major players in the industry; both suppliers and buyers within and outside of the United States.

We have some of the latest commercial farming machines, tools and sugarcane processing equipment that will help us cultivate sugarcane in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Lake Mary – Florida in our payroll.

Our weakness could be that we are a new sugarcane farm in the United States, and perhaps the fact that we decided to diversify our farming activities could count against us initially. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

Prices for sugarcane in the United States are partly regulated by government policy, which strives to match supply and demand. As a result, US prices are on average much higher than world prices, somewhat insulating farmers from volatility. The price of sugar is expected to increase in the coming year, presenting an opportunity for the industry.

Growth in per capita consumption of sugar increases demand for sugarcane. Over the past five years, as consumers have become more health-conscious, demand for caloric sweeteners (including sugar) has decreased. Per capita sugar and sweetener consumption is expected to increase slowly going forward. However, generally sluggish growth in sweetener consumption is likely to pose a threat to the industry.

7. MARKET ANALYSIS

• Market Trends

One of the common trends in the Sugarcane Harvesting industry is that most players in the industry are no longer concentrating only on non – organic sugarcane farming. They now find it easier to run both organic and non – organic sugarcane cultivation. It is a fact that despite that organic foods are expensive, the sale is on the increase and it is indeed profitable.

Despite the fact that sugarcane farming has been in existence since time immemorial, it does not in any way make the industry to be over saturated; sugarcane farmers are exploring new technology to continue to improve the cultivation processes and also mechanized farming has indeed increased the tons of food produced by farmers.

The fact that there is always a ready market for sugarcane, raw sugar, liquid sugar and refined sugar et al makes the business highly thriving and profitable.

Lastly, it is a common trend to find standard sugarcane farmers run a sugarcane processing plant business alongside their farm. It is a means of maximizing profits in the business. Beside sugarcane can be consumed by both human and the waste products consumed by livestock hence it is an ideal business.

8. Our Target Market

The end consumer of sugarcane in any form and also those who benefits from the business value chain is all encompassing.

Almost every household consumes sugarcane in different forms. In essence a sugarcane farmer should be able to sell his or her farm produce to as many people as possible including production companies that make use of sugarcane as raw materials.

We will ensure that we position our business to attract consumers not just in the United States of America alone but also other parts of the world which is why we will be exporting some of our sugarcane, and raw sugar, liquid sugar and refined sugar to other countries of the world. We are in business to engage in wholesale distribution and to retail our sugar to the following groups of people;

• Bakeries and confectioneries manufacturer
• Soda drinks manufacturers
• Snacks manufacturers
• Manufacturing companies that make use of raw sugar
• Everybody in our target market location

Our Competitive Advantage

Edward Jones® Sugarcane Farms, Inc. is fully aware that there are competitions when it comes to selling sugarcane, raw sugar, liquid sugar and refined sugar, which is why we decided to carry out thorough research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace. Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we will operate an all – round sugarcane farms that will also include a sugarcane processing plant.

With this, we will be able to produce sugarcane, raw sugar, liquid sugar and refined sugar and take advantage of all the available opportunities within the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Edward Jones® Sugarcane Farms, Inc. is in the commercial farming business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives.

In essence we are not going to rely only on the sale of our farm produce to generate income for the business. Below are the sources we intend exploring to generate income for Edward Jones® Sugarcane Farms, Inc.;

• Operating standard sugar processing plant where we will produce products such as raw sugar, liquid sugar and refined sugar.

10. Sales Forecast

We conducted a thorough market survey and feasibility studies and we were able to discover that the sales generated by a commercial farm depends on the size and the nature of the farm.

We have perfected or sales and marketing strategies and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income/profits from the first year of operation and build the business from survival to sustainability.

We have been able to examine the agriculture industry cum sugarcane farm line business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some workable assumptions as well with respect to the nature of sugarcane farm that we run.

Below are the projections that we were able to come up with for the first three years of running Edward Jones® Sugarcane Farms, Inc.;

• First Fiscal Year (FY1): $380,000
• Second Fiscal Year (FY2): $600,000
• Third Fiscal Year (FY3): $1.150 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters, and unfavorable government policies . Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some sugarcane farms hardly make good profits is their inability to sell off their harvested sugarcane as at when due. In view of that, we decided to set up a standard sugarcane processing plant to help us maximize profits.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. In summary, Edward Jones® Sugarcane Farms, Inc. will adopt the following strategies in marketing our sugarcane farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the food production industry et al.
• Advertise our business in agriculture and food related magazines and websites
• List our sugarcane farms on yellow pages ads
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

Below are the platforms you can leverage on to boost our sugarcane farm brand and to promote and advertise our business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our business
• Install our Billboards in strategic locations all around Lake Mary – Florida
• Engage in roadshow from time to time in targeted neighborhoods to retail our sugarcane, raw sugar, liquid sugar and refined sugar et al
• Distribute our fliers and handbills in target areas
• List our sugarcane farms in local directories / yellow pages
• Advertise our sugarcane farms in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

Some of the factors that will help you sell your sugarcane, raw sugar, liquid sugar and refined sugar at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control.

For example, if the climatic condition is unfavorable and if there are natural disasters in the location where you have your sugarcane farm, then it will directly affect the harvest and also the prices of your farm produce.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our sugarcane and raw sugar, liquid sugar and refined sugar are sold a little bit below the average prices in the United States of America. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our sugarcane farming business.

• Payment Options

The payment policy adopted by Edward Jones® Sugarcane Farms, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Edward Jones® Sugarcane Farms, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via Point of Sale Machines (POS Machines)
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for sugarcane, raw sugar, liquid sugar and refined sugar purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a sugarcane farm with sugarcane processing plant, there are some key factors that should serve as a guide such as the capacity of the sugarcane processing plant you want to own and the size of the sugarcane farm.

In view of that, here are some of the basic areas we will spend our startup capital in setting up our sugarcane farm;

• The total fee for incorporating the business in United States of America – $750.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount needed to acquire / lease a farm land – $50,000
• The amount required for preparing the farm land – $70,000
• The cost for acquiring the required working tools and equipment / machines / fencing et al – $10,000
• The amount required for purchase of the first set of sugarcane seedlings et al – $50,000
• The amount required to set up a standard sugarcane processing plant within the farm facility – 100,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost of launching an official website – $600
• The amount required for payment of workers for a period of 3 months – $60,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of four hundred and fifty thousand dollars ($450,000) to start a standard sugarcane farm with a sugarcane processing plant in the United States of America.

These are some of the equipment that we would need to launch our sugarcane farm,

• Soil cultivator
• Harrow (e.g. Spike harrow, Drag harrow, Disk harrow)
• Stone / Rock / Debris removal
• Plastic mulch layer
• Transplanter
• Sprinkler system irrigation
• Wheel Barrow

Basically, the nature of sugarcane farms does not require an office space, most people that run commercial farms operate directly from their farms. But we have decided to open a small liaison office; a place where administrative jobs will be carried out on behalf of the business.

Generating Funds/Startup Capital for Edward Jones® Sugarcane Farms, Inc.

Edward Jones® Sugarcane Farms, Inc. will be owned and managed by Edward Jones and his immediate family members. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Edward Jones® Sugarcane Farms, Inc. is to ensure that we continue to make available sugarcane, raw sugar, liquid sugar and refined sugar et al, deliver quality services, improvise on how to do things faster and cheaper.

We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better and the products they want to see in our store.

We will not waste time in adopting new technology, best practices and diversifying our services; expand our product and service offerings once the need arises. Edward Jones® Sugarcane Farms, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of.

Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts : Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land in Lake Mary – Florida and preparing the farm land: Completed
• Conducting Feasibility Studies: Completed
• Startup Capital Generation: Completed
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Building /construction of sugarcane processing plant: In Progress
• Purchase of the needed working tools, machines and equipment: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Farm land Treatment, Health and Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industry (sugarcane merchants, manufacturing companies that make use of raw sugar as part of their raw materials, fertilizer suppliers and transporter/haulage companies et al): Completed

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