brand proposal presentation examples

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

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Branding Proposal

It seems that you like this template, branding proposal presentation, free google slides theme, powerpoint template, and canva presentation template.

Your brand identity is what defines you, what people use to recognize you and tell you apart from the competition. Bring your own proposal to the table and present it to your partners. To do so, you just have to download this template and customize its colorful and striking layouts! We hope all the attendees have sunglasses, because they will be greeted by an explosion of colors and shapes!

Features of this template

• 100% editable and easy to modify
• 29 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

How can I use the template?

Am I free to use the templates?

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Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

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Branding Proposal Template To Close Deals

If you're a marketing agency or freelancer pitching branding services, our sample branding proposal template shows an example of how to pitch your branding and logo-design services. Sign-up for a free 14-day trial to get access to the brand strategy proposal template.

All Proposify proposal templates are 100% customizable.

What is included in this branding proposal template.

This free branding proposal example includes everything you need to dominate your brand pitches and win more clients. The scope of the proposal includes brand discovery, brand strategy, identity design and branding guidelines, and includes a sample contract at the end.

Professional cover letter and project summary

As a branding professional, you know all about the importance of visual appeal and first impressions. Your brand project proposal cover is your chance to stand out and catch your potential client's attention.

This free branding proposal template comes complete with a professionally designed cover. And it's completely customizable, so it's easy to inject your branding company's unique style.

Overview and Goals

Your opener is one of the most important sections of your proposal. It's your best shot at convincing your potential clients to pick you over the competition.

This example brand project proposal includes a sample overview or executive summary section that will help guide your opening pitch.

Scope of Services

Whether you're pitching brand discovery, strategy, identity, branding guidelines, or a complete branding and identity package, this is the section of your proposal to list the full scope of your services.

This free brand strategy proposal template includes example service descriptions that you can switch out for your own service descriptions.

How much time will it take to implement your brand strategy? What input will you need before you can kick off the project?

An important consideration for clients looking to hire a branding services agency is understanding the project timeline. This page of our free branding proposal template lets you provide a clear timeline for your potential client so they can see exactly how long the project will take and understand when they can expect to see results.

Investment and Pricing Page

You've explained your overview and goals, provided a scope of your services, and presented a timeline. Now it's time to let your prospects know how much this branding and identity project will cost.

This section of our free branding proposal template lets you present your fees in a clear, intuitive format. Proposify's interactive pricing tables make it easy for your potential clients to understand your fees, taxes, any discounts you may offer, and optional extras.

Time to put some faces to names! Use this section of the proposal to introduce the folks on your team who will be working with your new clients. Include a headshot, title, and a brief bio showcasing their expertise.

A case study can be one of the most persuasive elements of your branding pitch for your prospect. It proves that you can walk the walk because you've done it before.

This free brand strategy proposal template includes an example case study that you can edit to show off past wins from a successful branding project with a past client

Statement of Work, Contract, & Sign-Off

This branding and identity proposal sample includes an example statement of work and contract, plus a section for your new clients to sign electronically.

When clients are ready to sign, Proposify's free electronic signatures make closing the deal fast and simple.

Tips for creating a winning branding proposal template

Crush your next branding services pitch with these data-backed proposal tips.

Signing-off with esignatures dramatically increases close rates for branding proposals.

Including a place for your new clients to esign on your brand strategy proposal can increase deal close rates by 4.65x . Esignatures also help brand pitches close 60% faster .

All Proposify proposal templates, including this free brand design proposal, come with our free esignature tool to help you close more business, faster.

Increase your close rate by up to 26% by including images in your proposals.

Adding images to your brand identity proposals doesn't only help you look more polished and professional, it can also help increase your close rate.

This free branding proposal template includes placeholder images that you can customize to reflect your own unique style and services.

Branding proposals that get to clients faster, close faster.

This free branding proposal template helps makes it easy to move with speed and confidence at closing time. Proposify's easy-to-use editor helps you quickly create impressive brand project proposals and tighten up your deal turnaround.

Detailed proposal analytics give you insight into how prospects are interacting with your proposals so you can time your follow-up to perfection. Time kills all deals, and speed is the ultimate competitive advantage.

of Proposify proposals are created and sent in under an hour

of winning proposals close within 24 hours or less

of proposals are signed within 11 minutes of opening

Frequently asked questions about branding proposals

What is a branding proposal.

A branding proposal is a document submitted by a marketing agency, branding specialist, or freelancer to a potential client. Its purpose is to convince prospects to sign up for branding projects or services.

How do I write a branding proposal?

The best brand project proposals are summaries of why your branding services company is the best choice for your potential client. They're brief, convincing, well-written , and organized into sections for easy reading.

What makes a good branding proposal?

A good branding proposal includes everything your prospect needs to make an informed decision, but not so much that they get bogged down in unnecessary information.

Some brand project proposal must-haves include an impressive cover, a persuasive overview, a scope of your services, a timeframe, information about your team, and a fees & sign-off section.

Why not just send my branding proposal as a PDF or Word doc?

You shouldn't be in the dark about what happens after you send a proposal to a potential client. Sending branding proposals in PDF format gives you no insight into how your proposal is performing once it's in your prospect's hands.

Proposify's proposal software is entirely online, which means everything is trackable. When you use this branding proposal template, you'll have full visibility into how your deal is progressing from the second you send it to a client to the minute they sign.

How do I get a SEO proposal signed?

Electronic signatures are the best way to close new business. They're secure, legally binding, and with Proposify, completely free. Every Proposify proposal template includes our free esignature tool.

Why should I choose Proposify over the competition?

At Proposify, we know proposals. Our team has studied millions of deal docs over the years and understands what it takes to close deals. We are dedicated to delivering a solution that puts you and your team in control of the closing process. From template and content management to analytics and reporting, you’ll have consistency and visibility across your entire sales team and cycle.

How long should a branding proposal be?

Data behind millions of proposals suggests the ideal length for a branding proposal is 11 pages organized into 7 sections. Keep your proposal concise and engaging, and only include the most important information. Leverage visual content and thoughtful design to make sure your branding proposals are impressive to read and easy to navigate.

How should I structure my branding proposal?

Start with an attention-grabbing cover. Next, provide an overview that speaks to what it is you do and why your prospect should pick you over the competition. Break down the scope of your services so your potential client can see exactly what you offer. Then include a timeline of the branding project. Then comes the all-important pricing section. To drive the deal home, include a case study and& introduce your team and show that they are experts in their field. Lastly, include T&Cs to protect your business and a place for your new client to electronically sign.

How do I send a branding proposal to a client?

There are several ways to send a branding proposal to a client, some more efficient than others. The most efficient way is to provide your prospect with a secure link to an online proposal document. That way there's no need to download anything, and your proposal won't get stuck in your client's spam folder.

Why do I need a Proposify account to use this template?

When you sign up with Proposify , you get access to this template and every other template in our extensive template gallery . You can also upload all your company and client information so you can plug it into your proposals fast. After you sign up, you'll get access to all of our Team plan features for 14 days, and then have the option to choose your perfect plan.

And of course, you're able to select our no-cost plan, Proposify Free , whenever you like.

Can I edit this branding proposal template?

You sure can! All Proposify templates are completely customizable.

Use this free branding proposal template to dominate your deals

Grab this free, customizable template now and get ready to crush your next brand services pitch.

Social Media Proposal Template

Agencies and digital marketers promoting their social media services will find this customizable sample pitch template valuable when quoting their services.

Marketing Proposal Template

Marketing agencies will benefit from this free project quoting template, saving them time when responding to RFPs and other new sales opportunities.

Learn why over 10,000 businesses love Proposify

Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

Ready to see Proposify in action?

Sign up for a custom demo to give Proposify a test drive and get all your questions answered.

8 Best Tips for Business Proposal Presentations [+Examples]

Updated: May 24, 2022

Published: February 16, 2022

Business proposal presentations are the culmination of a long sales process between you and your clients. If you don’t structure it correctly or take the time to craft one with care, you risk losing the client’s buy-in for your solution. So getting it right is essential.

In this article, we’ll look at several ways to improve your business proposal presentation (and pitch) and increase the odds that you’ll walk away with a new customer.

Business Proposal Presentation

A business proposal presentation is a document that outlines a business solution for a customer after a lengthy consultation process. It is presented to the customer in either PDF or PowerPoint format, and can be paired with a contract for immediate signing.

Other formats that may be accepted include Google Docs or Google Slides, but PowerPoint is the industry standard. The presentation is then delivered in person or through a video conferencing tool such as Zoom.

Rarely, if ever, is a business proposal presentation sent to the customer for asynchronous perusal. Rather, it’s presented live in a customer meeting . That will give you the opportunity to sell them even more on the solutions you offer and persuade them to make a decision within a reasonable time frame.

Free Business Proposal Template

Propose your business as the ideal solution using our Free Business Proposal Templates

• Problem summary
• Proposed solution
• Pricing information
• Project timeline

You're all set!

Click this link to access this resource at any time.

If you let the customer review the presentation on their own, it’s likely that they’ll lengthen the sales process and even put off making a decision.

When crafting your proposal presentation, there are a few quick best practices to keep in mind.

• Personalize the presentation . While it’s totally fine to reuse a PowerPoint presentation template , you don’t want to accidentally include another business’ name on the deck. So be sure to go through every slide and personalize it for the customer’s goals and pain points.
• Send a pre-meeting email with an agenda. To prepare your customer for the presentation, it’d be wise to send a pre-meeting email with a quick, scannable sales agenda detailing how the meeting will go. That way, you can set the right expectations and keep you both on track.
• Plan your in-person customer visit. If you’re meeting the customer in person, there will be a few more elements at play, such as an office tour and even a colleague introduction. That can quickly lead to lost time, so use this guide to plan a customer visit that stays on track and helps you effectively sell your solution.
• Pay attention to the design of the deck . Your clothes and demeanor may be in tip-top shape, but if your deck is messy and poorly designed, then the effectiveness of your points will be diminished. Use a PowerPoint template and check out a few sales presentation examples to inspire you.
• Keep the presentation short and precise. Keep your presentation as short as possible, about 15 to 20 minutes. The longer you speak to your clients, the less they’ll remember.

Now, it’s time for your presentation. Let’s go over how you can execute it flawlessly.

How to Present a Business Proposal

• Optimize your meeting time from the start.
• Have a clear agenda.
• Open up with the customer’s problems and challenges.
• Pause and ask questions.
• Lead with stories, not data.
• Don’t read off of your PowerPoint slides.
• Present your solution — and sell them a vision.
• Establish a clear follow-up timeline at the end of the meeting.

1. Optimize your meeting time from the start.

When presenting a proposal, it’s important to remember that your clients are busy. They have other meetings to attend, phone calls and emails to return, and problems to solve. Time is their most precious asset. Here are a few tips to optimize the time you spend with your customers:

• Arrive early . This is a no-brainer, but arrive to the meeting with at least ten minutes to spare, especially if it’s in person. Use this buffer to use the bathroom, rehearse your introduction, and even set up the meeting space.
• Rehearse setting up the projector or sharing your screen before the meeting . If you’re carrying out a meeting in person, you don’t want to waste ten minutes figuring out how to project your laptop’s screen. Carry several adapters with you and have a fail-safe plan, such as bringing a tablet with a copy of the presentation. If the meeting is over Zoom, practice sharing your screen so that your notes aren’t visible.
• Keep your introduction short. Leave space for banter and rapport, but keep your personal introduction short. Small talk should be reduced as much as possible — you shouldn’t spend twenty minutes talking about the weather, unless you sell a weather-related solution.

2. Have a clear agenda.

Your presentation must have a clear and compelling agenda, which you can share right at the start (in addition to having shared it over email before the meeting).

The meeting should begin with compelling reasons to consider your proposal and culminate with a specific request for the business. Here’s an agenda template you can use to structure your meeting:

• Challenge/Opportunity. Begin your presentation by illustrating the opportunity or challenge that your client is overlooking. Make sure it’s compelling enough to motivate your client to listen to the rest of your presentation.
• Benefits . Discuss the benefits that your client will achieve by adopting your solution. Use a customer case study or testimonial to support your point.
• Plan . Present your plan or options to resolve the client’s challenge/opportunity.
• Company . Briefly share your company’s background, including who your company helps with these issues.
• Recommend . Before closing your presentation, be sure to ask for the client’s business. You might close by asking the client, “Do you believe that the solution that I’ve presented will effectively help you overcome your challenges and achieve your goals?”

In the presentation, include a few bullet points that outline these parts of the meeting, so that the client knows what to expect.

3. Open up with the customer’s problems and challenges.

As mentioned, you’ll begin the meeting with a challenge or opportunity. Don’t walk into the meeting and immediately start talking about yourself or your company or your products. If you do this, your client will immediately focus on cost and product features, often ending the meeting before you’ve had a chance to finish.

Instead, focus on re-emphasizing the customer’s challenges and pain points. Your clients want to know how they can beat their competitors, reach new customers, retain existing customers, and increase profit margins. But before you can sell them your product, you have to emphasize the graveness of the issue they’re facing and illustrate how their challenges will prevent them from achieving these goals.

For instance, if 30% of their customers are churning, and you sell a business solution that can help reduce churn, you might open up your presentation with how their revenue will continue to be impacted by this loss. This will emphasize the urgency of the problem and help you create a stronger pitch later.

4. Pause and ask questions.

After you’ve spoken for a few minutes, stop and ask your client a question. This is a great way to stay in control of the meeting while allowing your client to interact with the sales presentation.

Here are some questions that you might ask:

• Have I summarized your challenges correctly?
• Is there anything I’ve missed that you’d like to add?
• Am I right in saying that you want to solve this problem in the next quarter?

5. Lead with stories, not data.

While clients value data, they are also realistic about what data can — and cannot — tell them. They’ve seen many projects fail despite the glowing research results, and they’ve seen projects succeed despite the lack of any data to back it up.

So, introduce stories first, then the data to back it up. Come to the presentation armed with customer experiences and competitor moves. Your clients are far more interested in what other businesses like them have experienced and what their competitors are doing. They’re not all that interested in the latest research study, but you can use a study to support your points and lend credence to an anecdote.

6. Don’t read off of your PowerPoint slides.

Let the deck complement your points. If you read directly off the slides, you’ll quickly bore your customer, and the impact of what you’re saying won’t land.

Keep your slides simple, too, so that you’re not tempted to read off of them. Most slides are far too complex — too much text, distracting designs, and unrelated images.

You should only put one picture and one line of text on a slide. No more. Your clients can only absorb so much at once, and if they’re too busy trying to sort out paragraphs upon paragraphs on the screen, most of what you’ll say will be missed.

7. Present your solution — and sell them a vision.

After you’ve re-established the business challenge and spoken to the customer’s pain points, it’s time to present your product or service as a solution. But it’s important to not stop here — you have to also sell them a vision of what their business will look like after they take care of the problem.

Will they experience increased sales? Streamlined processes? Better customer retention? And what will that look like a few years from now? Don’t exaggerate, but don’t be afraid to show them how your product can create a much positive future for their business.

8. Establish a clear follow-up timeline at the end of the meeting.

This is maybe the most important part of your business proposal presentation. Tell your customer what will happen after the presentation, so that there’s no ambiguity regarding next steps.

We highly recommend establishing a clear follow-up date. Don’t say, “I’ll follow up in about a week.” Instead, try, “Is it okay if I call you on Friday, May 10th?”

We also recommend creating a timeline after the follow-up call. For instance, you might say you’ll call on a certain date, and then you’ll send the contract over using a tool such as PandaDoc , Qwilr , or Proposify . Your contract will be in your customer’s hand for a week, and then on the following Wednesday, you’ll follow-up once again to see if the customer has any questions.

Adjust this timeline depending on your customer, sales cycle length , and industry. Such a short timeline might not suit a product that costs thousands of dollars and requires a yearly commitment. However, it might suit a product that only costs a few hundred dollars a year.

Feeling stumped? No worries. Below, we share some business proposal examples you can glean inspiration from.

Business Proposal Presentation Examples

1. moving malta forward.

This compelling presentation proposes a metro system for the city of Malta. It opens with a “Case for Change” and uses graphics and visuals to argue for the creation of a metro in the city. While it is text heavy, it includes plenty of information for Malta’s government to make a decision. That’s why it’s important to know your audience. If you’re proposing to a gubernatorial entity, then being comprehensive is important.

2. The Big Picture

This is another presentation that argues for the urban development of a district. Its most notable feature is its “At a glance” spread, which shows an overview of the plan from top to bottom, down to the impact the proposed changes will have on the city. In the same way, you can include at an at-a-glance slide in your presentation.

3. AMW Tech

This deck presents a business as opposed to a product, but it does everything right: It opens with an agenda and closes with a call-to-action (“Keep in touch with us”). Even something as simple as providing your contact information can be enough to prompt your customer to continue the conversation.

4. Microsoft Advertising

This deck by Microsoft Advertising takes a slightly different approach: It starts with a quote from the Microsoft CEO, and then provides details about how the brand helps its customers. This works for a major brand like this one because the client may be interested in Microsoft as a whole as opposed to just one service. It’s important to know your audience in this respect, as well.

Creating a Compelling Business Proposal Presentation

Being able to effectively present proposals is key to your success. To be effective, get to the point and focus on vision and stories. Use PowerPoint or Keynote as supporting material and be sure to keep it short. Finally, your presentation should begin with compelling reasons to consider your proposal and culminate with a specific request for the business.

Editor's note: This post was originally published in July 2014 and has been updated for comprehensiveness.

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Propose your business as the ideal solution using this free template.

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Branding Proposal Templates

Brand your success with our branding proposal templates. They're the key ingredient in your recipe for a branding masterpiece!

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Proposal Templates > Branding Proposal Template

Branding Proposal Template

  If you work in the branding world you know how important a professional and persuasive branding proposal can be to securing new work. We’ve taken the guesswork out of putting together impressive looking proposals with our free and fillable branding proposal template that can be customized to your needs in minutes. Edit, deliver, and track your proposal, then get approval with built-in eSignatures.    

Download Free Brand Strategy Templates

By Joe Weller | November 2, 2021

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Organizations of all sizes and industries can use a brand strategy template to build a strong brand. In this article, you’ll find over 20 templates in a variety of styles and file formats, all of which are fully customizable and free to download. 

Included on this page, you’ll find a brand strategy plan template , a strategy brainstorming worksheet , a brand communications template , and a brand strategy presentation template , as well as many templates for defining your brand and creating strategic plans.

Brand Strategy Planning Template

Download Brand Strategy Planning Template Microsoft Word | Adobe PDF  | Smartsheet

Build your brand strategy with this comprehensive template. Document your brand’s core values, vision, mission, and target audience. Create buyer personas to pinpoint target customers, and use the competitor analysis section to evaluate the strengths and weaknesses of other brands. This template can help you to craft your brand purpose and positioning statements, unique value proposition, and brand messaging. There’s room to hone your brand identity with details on logo, colors, and other visual elements. Once you’ve developed your own brand strategy framework template, use it to inform all of your content marketing. 

If you’re creating a business-to-business (B2B) brand strategy (rather than one for a business-to-consumer (B2C) company), position your brand as the industry expert that can provide a complete solution to customer needs based on reason and fact, rather than on emotion. Keep in mind that a B2B buyer persona focuses more on job roles rather than individual characteristics. Many stakeholders may be involved in the sales process, and a B2B strategy requires building relationships and trust throughout the longer-term sales cycle.

Brand Strategy Roadmap Template

Download Brand Strategy Roadmap Template — Microsoft PowerPoint

Get a high-level view of your brand strategy plan with this roadmap template, which provides a concise look at key elements of your brand strategy and the marketing tactics you plan to use to meet strategic goals. Enter brief descriptions for your brand’s core values, purpose, vision, big idea, promise, and story. List issues you need to address, strategies to resolve those issues, and action steps to implement. Use this PowerPoint template for your own planning purposes or as part of a presentation in stakeholder meetings.

Brand Strategy Brainstorming Worksheet

Download Brand Strategy Brainstorming Worksheet Microsoft Word | Adobe PDF | Google Docs

Use this template to generate and consolidate brand strategy ideas. The document provides sections to brainstorm values, brand purpose and vision, target audience, brand voice and personality, and taglines. Edit the template headings to reflect the brand elements you need to focus on. Alternatively, you can modify the template and use it for a marketing brainstorm session. Whether you’re focusing on a marketing or brand strategy, get clear about your objectives and set a time limit for your brainstorming session to help generate valuable ideas without overthinking.

Brand Strategy Research Interview Worksheet

Download Brand Strategy Research Interview Worksheet Template

Microsoft Word | Adobe PDF

Support your brand strategy document research with this interview template. Use this completely customizable template to gather valuable insights on the brand’s history from senior leadership and executives with historical brand knowledge. This interview template provides questions to discover key information about the brand. After interviewing key stakeholders, organize your findings to articulate the brand’s foundations.

Brand Essence Wheel Template

Download Brand Essence Wheel Template Microsoft Word | Adobe PDF

A brand essence , also called a brand promise , is a three-to-five word statement that expresses the heart and core of a brand. Use this template to help identify that core promise by drilling down into the customer experience of your brand, the facts and features of your offerings, and key elements of your brand personality. Enter adjectives or short descriptive phrases in each section, as well as keywords or symbols that represent what your brand offers in the Facts section. Each ring in this brand essence wheel informs the core promise statement at the center.

Brand Personality Archetype Template

Download Brand Personality Archetype Template Microsoft PowerPoint | Adobe PDF

Use this archetype template to help define your brand and create a unique story that boosts brand recognition. To select a primary archetype, you’ll need to first identify the common thread among your products and services (or the one that is most profitable), what is truly authentic to your brand, and the audience you are trying to attract. This template shows 12 brand archetypes — each one is different, but they are grouped together into four general purposes: seeking fulfillment, providing stability, leaving a mark, and pursuing connection. For each archetype, you’ll see the primary name, the overarching quality that it stands for, its specific characteristics, and its core purpose. Combine this template with the brand persona worksheet below to develop your brand personality.

Brand Persona Worksheet

Download Brand Persona Worksheet Microsoft Word | Adobe PDF

This template provides a series of questions and exercises to help you define your brand personality, including the following: Who would your brand be if it were a person? What personality traits best describe your brand? Is your brand affiliated with specific beliefs and causes? The template also examines brand voice and visual identity to help you clarify the ways you express your brand personality in your messaging, logo, and visual style. A brand personality will shape all of your messaging, as well as the look, tone, and feel of your digital and print marketing.

Brand Voice Template

Download Brand Voice Template Microsoft Word | Adobe PDF

Develop a consistent brand voice across communications, so that you can increase brand recognition with your audience. Use this template to develop your brand voice by answering questions about your brand, narrowing down your list to a few key adjectives that best describe your brand, and completing the brand voice chart. Use the chart to get specific about how to use your brand voice by listing things to do and things to avoid in order to consistently express each of your chosen characteristics. For example, if one of your brand voice characteristics is “knowledgeable,” aim to be authoritative and utilize data in your communications, and avoid making generalizations.

Brand Positioning Strategy Template

Download Brand Positioning Strategy Template Microsoft Word | Adobe PDF

This template includes brainstorming questions and a brand benefit ladder to help you define your brand positioning , as well as a worksheet that breaks down the brand positioning statement into sections to ensure that it is clear and comprehensive. A positioning statement typically follows this basic structure: “For [target audience], [brand name] is the [frame of reference] that delivers [benefit] because only [brand name] is [reason].” The statement describes how your brand fills a market need and guides messaging across marketing and sales communications. Use this template to clearly state your brand’s unique value proposition, your target audience, and how your brand resolves an unmet customer need.

Customer Journey Map Template

Download Customer Journey Map Template Microsoft Excel |  Microsoft Word | Adobe PDF

The purchase process is a journey for all customers. It begins with a problem that needs to be solved, and moves through the stages of awareness to purchase to ongoing customer loyalty. By understanding the pain points, thoughts, questions, and feelings that potential customers face, brands create effective messaging at every touchpoint along the buyer journey. Use this template to map out the customer experience, identify opportunities, and create action plans to nurture buyer interest, build trust, convert sales, and encourage customer retention.

Brand Communications Strategy Template

Download Brand Communications Strategy Template

Microsoft Excel | Microsoft Word | Adobe PDF  | Smartsheet

Create a thorough brand communications strategy that includes a SWOT analysis of your current communications, measurable objectives, and a competitor analysis. Define your target audience, brand positioning, unique selling proposition, and brand personality. Use the template to identify the communications channels you will use to reach your audience, such as social media, email marketing, web content, PR, paid advertising, or broadcast media. Once complete, evaluate the success of your communications strategy based on your metrics for tracking objectives.

Brand Communications Strategy Example

Download Brand Communications Strategy Example  

Microsoft Word | Adobe PDF | Google Doc

This template shows an effective brand strategy example that includes a sample target audience, unique selling proposition, communication channels, and more. This example template is customizable, and the sample copy can be used as a blueprint for your own brand communication strategy.

Brand Communication Strategy Channels Template

Download Brand Communication Strategy Channels Template 

Microsoft Word | Adobe PDF | Google Docs

Build a consistent content messaging strategy across channels at every stage of the buyer journey. This template aligns your core messaging strategy across all buying stages, including engagement, education, research, evaluation, justification, purchase. It also features post-purchase retention communication strategy sections per channel so that you can maintain loyal customers through adoption, retention, expansion, and advocacy. Plus, it includes an assessment for your team to ensure your messaging is customer-focused, no matter the channel or journey stage.

Brand Communications Strategy Presentation Template

Download Brand Communications Strategy Presentation Template

Microsoft PowerPoint | Google Slides

Use this presentation template to build a communications strategy plan based on the roadmap provided in this customizable template. You can vary the amount of detail you apply to your plan depending on your unique needs, and according to the scope and timeframe of your project.

Brand Communication Plan Example

Download Brand Communication Plan Example 

Microsoft Excel | Microsoft Word | Adobe PDF | Google Docs | Google Sheets

This example template shows an effective brand communication plan that includes the goal of expanding across existing user bases and garnering net-new logos for a business. The template is fully customizable, so you can use the sample copy as a blueprint for your own brand communication plan.

Brand Communication Plan Template

Download Brand Communication Plan Template

Microsoft Word  | Adobe PDF

This template provides a framework — from ideation to execution — for your brand communications. You’ll find space to identify your target audience, note your overarching brand goals and objectives, collaborate on brand messaging, and develop media channels and schedules to ensure you kick off your communication successfully.

Brand Communication Plan Presentation Template

Download Brand Communication Presentation Plan Template

Use this template to develop and present your brand communications plan. This presentation deck includes space to identify your target audience, detail your overarching brand goals and objectives, outline brand messaging and other key factors to ensure you can effectively present your brand communication plan to all stakeholders involved.

Brand Visual Identity Checklist

Download Brand Visual Identity Checklist Microsoft Excel | Microsoft Word | Adobe PDF

This checklist template provides sample questions to help ensure that your brand’s visual identity is consistent and aligns with your brand personality and strategy. The checklist is divided into sections for colors, logo, typography, iconography, and illustrations. Use the list to plan your visual branding and ensure you don’t overlook any steps or details. Consider each section separately — and the list as a whole — and make adjustments to create a sense of cohesion and consistency in all of your visual content.

Brand Perception Survey Template

Download Brand Perception Survey Template Microsoft Word | Adobe PDF

Create a survey template to gauge brand awareness and perception. This template includes example survey questions, such as consumer familiarity with your brand, how they found out about it, and how likely they are to recommend your brand. The survey asks respondents to describe the brand based on a list of traits, ranging from playful and unconventional to classic and authoritative. Edit the template to reflect the brand characteristics and general questions you want to include to measure brand perception.

Brand Strategy Scorecard Template

Download Brand Strategy Scorecard Template — Microsoft Excel

Track and score metrics for your branding goals with this brand strategy scorecard. The template includes a list of example metrics to evaluate, including brand awareness, brand consideration, customer lifetime value, and return on branding investment. The template calculates total scores to provide a sense of overall performance and also helps you to identify areas for improvement. Set target timelines to address issues and achieve your goals.

Brand Strategy Proposal Template

Download Brand Strategy Proposal Template Microsoft Word | Adobe PDF

This template includes several components to help you create a detailed brand strategy proposal for a client. Start by summarizing the situation, including the current branding challenge, an overview of business goals, and why you’re launching this branding project. Describe the positive results the client will receive when it resolves the branding problem. Provide background information, such as brand history, current brand perception in the marketplace, and stakeholder expectations. List goals for the branding project, and describe your analysis methodology, strategy approach, and the branding services you’ll provide. The template also includes space for a project schedule, in which you can highlight milestones and important deliverables.

Brand Strategy Presentation Template

Download Brand Strategy Presentation Template — Microsoft PowerPoint

Create an engaging brand strategy presentation with this PowerPoint slide deck, which covers brand purpose, vision, mission, buyer personas, competitive analysis, unique selling proposition, brand messaging, and more. Enter your text into the preformatted slides, and customize the template by changing colors or headings.

Brand Marketing Strategy Template

Download Brand Marketing Strategy Template

Microsoft Excel | Google Sheets

Use this template to create a brand awareness strategy and timeline. The template includes space to note campaign tactics, goals, target audience, response rate, and costs. It also features a Gantt chart calendar that is separated by quarters, months, and weeks to offer a visual overview of your project timelines. Enter campaign expenses to compare projected versus actual costs. The template also calculates and displays subtotals and total costs at the top.

Brand Launch Strategy Template

Microsoft Excel | Smartsheet

Plan your brand launch strategy with a spreadsheet template that clearly delineates the actions and assets required to carry out a successful launch. Enter tasks and deliverables, assigned owners, lead time for each item, due dates, and final launch date. Prioritize items based on level of importance and time frame, and track the status of all tasks to monitor progress.

Brand Partnership Strategy Template

Download Brand Partnership Strategy Template Microsoft Word | Adobe PDF

Strategic alliances between brands helps both businesses reach common goals. This brand partnership template outlines the strategy behind a proposed partnership, including the joint value proposition, market opportunities, ideal customers, sales strategy, and the potential return on investment. Use the template to develop your partnership strategy and create an organized report.

One-Page Brand Strategy Template

Download One-Page Brand Strategy Template

This simple brand strategy document template consolidates important details onto a single page. It highlights key aspects of a brand strategy, from company mission to brand messaging. Add your positioning statement and unique value proposition, and describe your brand personality and succinct brand promise, including the essential elements of your brand voice and tone. Use this template as a brainstorming tool, summary template, or reference document for stakeholders. Customize the document with your own brand strategy categories to tailor it to your business or organization.

One-Page Brand Strategy Template Example

Download One-Page Brand Strategy Template Example

Microsoft Word | Google Docs

Use this pre-filled single page brand strategy document as a brainstorming tool, summary template, or reference document for stakeholders. This example template comes with sample data that is customizable and can be tailored to fit the needs of your business or organization.

Brand Strategy Brief Template

Download Brand Strategy Brief Template Microsoft Excel | Microsoft Word | Adobe PDF

A brand brief is an internal document that provides direction and promotes consistency in all branding efforts. It is often used as a reference guide for employees, as an onboarding tool with new hires, and as a way for executives to communicate brand expectations to an entire organization. This template offers a condensed brand brief format: A written document with a visual diagram. The diagram makes it easy to see how each aspect of a brand strategy connects with the core essence at the center of your brand.

Brand Strategy Annual Review

Download Brand Strategy Annual Review Template

Evaluate your brand’s performance annually to inform your strategic direction. Use this fully customizable review template to stay on top of changing market conditions and ahead of the competition. Adjust your strategic direction annually with data-driven insights, and conduct a thorough evaluation with a brand performance overview, updated competitor analysis, social media analysis, brand perception analysis, and communication strategy analysis. Provide recommendations for each area, including a final recommendation for the following year.

What Is a Brand Strategy Template?

A brand strategy template operates like a toolkit, which helps you work through the process of building a lasting brand. Worksheets, checklists, and brainstorming templates help you to determine the values that guide your choices, identify how to effectively communicate your brand, and understand how to attract customers, as well as accomplish other aspects of strategic planning. 

Brand strategy presentations, proposals, and report templates facilitate communication with stakeholders, while scorecards, roadmaps, and timelines save time when implementing your brand strategy and tracking progress.

For more brand management strategy templates and information, see our articles on brand asset management and brand strategy.

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations. With anything but the best presentation, it's too to lose your audience's attention.

But an bad presentation makes you lose more than just attention - you lose potential customers, internal stakeholder support, partnerships, growth opportunities, and ultimately revenue.

Whatever marketing presentations you’re making at the moment it’s likely that they’re drowning in a sea of noise made by your competition.

But you can rise above the noise with a few little known tactics and a smart strategy that make you stand out.

Let me show you hows…

I’ll also show you some marketing presentation examples that apply all the insights I have to share with you.

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation templates - skip the theory and get to work

If you’re busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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Branding Proposal

Branding is very important for businesses as it is what separates them from competitors. If you are tasked to create  project proposal examples relevant to branding either for your own company or for a business that serves as your client, then you must come up with plans that can help the corporate entity stand out in the market.

The first that you need to know is  how to write a proposal . Similar to the  research proposal examples & samples ,  branding proposals require a goal or an objective so that you can be guided in further developing of the document. If it is your first time to create a branding proposal or you just want to look at references, browse through the collection of samples available for download in this post.

16+ Branding Proposal Examples

• Google Docs

Size: A4, US

Are you planning to create a brand proposal for your company? If so, you will find this ready-made brand  proposal example  template highly useful. This template comes with pre-existing content and lets you enter the details relating to long term objectives, target market, proposed budget , and other such factors. This proposal template is 100% customizable in all file formats.

Restaurant Branding Proposal

Do not miss out on this ready-made  business proposal  template that lets you create a branding for your restaurant business. Using this template, you will able to identify the factors that set your products or services apart from the competition. Starting from brand discovery to design, you will be able to fully customize the template to suit the needs of your business. Create a brand that represents the goals and ideals of your company by getting your hands on a premium quality template by downloading the file today!

Co-branding Proposal Template

• Apple Pages

Size: 43 KB

Free School Branding Proposal Template

Size: 44 KB

Hotel Branding Proposal Template

Size: 40 KB

New School Branding Proposal Template

Size: 47 KB

Branding Request for Proposal Template

Size: 54 KB

Event Branding Proposal Template

Size: 42 KB

Branding Proposal Example

Corporate Branding Proposal

Rebranding Proposal

Size: 60 KB

Proposal for Branding and Development logo

Size: 699 KB

Empiric Branding Proposal

Size: 866 KB

Brand Strategy Proposal

Size: 476 KB

Digital Branding Proposal

Brand Identity Proposal

Size: 67 KB

Online Branding Proposal

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Factors to Consider When Making a Branding Proposal

A  Concept Proposal Examples & Samples  that are used for branding purposes are assessed by businesses thoroughly as the content of these documents can either make or break them as a corporate entity. The way people perceive brands can directly affect the sales of the business as well as their credibility. For you to have a branding proposal that will surely get the attention of your customers, we have listed some of the factors that you have to review, assess, and consider when creating a branding proposal:

1. The current market position of the business

2. The reach of the current brand of the company

3. The branding aspirations and goals of the business. You may also see  it proposal examples

4. The ability of your business to provide the branding needs of the client

5. The relevance of your offer to the market or industry where the business belongs

6. The timeline of your branding proposal with respect to the market trends. You may also see the  training proposal

7. The effects that you would like the business to experience after the transaction

Clients also have the responsibility to look out for these factors. If you are a client who wants to get proposals from businesses, you should know  how to write a request for proposal . Just like  sponsorship proposal examples, the document that you will come up with must be complete and precise.

How to Make an Outstanding Branding Proposal

A branding proposal is a document that can help you close a deal with businesses that need to create, develop, or improve their branding strategies and activities. Listed below is the process that you can follow if you want to develop a branding proposal that will surely be appreciated by your clients.

1. Be knowledgeable about  How to Write a Business Proposal for Customers

2. Refer to samples and  Simple Proposal Formats  so you can already have an idea on how to create the layout of the document.

3. Create a draft of the discussion so you can ensure that the content of the branding proposal is complete.

4. Have an initial statement and an overview of the proposal. You may also see  job proposal  examples

5. List down all the information about the branding proposal which includes the following:

• The date when the proposal was made
• The statement of the current branding needs and/or problems of the business
• The solution that you can provide
• The branding offers that your clients can choose from aside from your main solution
• The deliverable of your business. You may also see  policy proposal examples
• The cost of the transaction should it push through
• The time table that you will be following in terms of the execution of the call to actions

6. Just like when making  Security Proposal Examples and other kinds of proposals, review the entire branding proposal and identify items that you need to change, remove, add, or further develop.

7. Know what platform it is that you will use when sending the branding proposal. Once you have already finalized the content and format of the branding proposal, you can send it through e-mail or you can also personally hand it to your client. You may also see  fundraising proposal examples.

Tips in Making a Branding Proposal

Creating a branding proposal must be taken seriously as you need your clients to believe that you can provide them with what they need. Your ability to turn your deliverable into writing can help you tap the clients that you would like to transact with. If you have an effective branding proposal, then you can easily get the trust of businesses who need professional help in terms of their branding undertakings. Here are some tips that can be useful once you are already prepared to create the branding proposal for your clients:

1. Develop  professional proposal examples & samples. You have to make sure that the format of your branding proposal is business-appropriate. Always remember that your proposals and all the documents that are coming from your end are representations of your image.

2. Incorporate a different proposals in the branding proposal as long as they are connected with one another. As an example, an  advertising proposal  and a marketing proposal can be interlinked with the branding proposal so that your customers can have an idea of how the overall processes for branding can be done.

3. Be precise with how you can provide change to the brand or image of the business. A solution must be developed but you should also list down a few other options that the client can select depending on their desire output, corporate objective, budget limitations and time frame for the activity. You may also see the  branding proposal

A branding proposal, when done appropriately, can help you be credible enough that other businesses will give you the power to help them be associated with a brand that they would like to be known for. Refer to the samples, tips, and guidelines in this post so you can have an easier time developing a branding proposal for your clients. You may also see  investment proposal examples.

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Top 10 Brand Ambassador Proposal Templates with Examples and Samples

DivyanshuKumar Rai

"Your brand is what people say about you when you're not in the room." — Jeff Bezos, Founder of Amazon.

The power of influence cannot be overstated in today's world, where reputation can make or break a business. Every brand, from a budding start-up to a global giant, strives to leave a mark on the hearts and minds of its target audience. Yet, in the crowded landscape of the digital age, standing out has become an urgent imperative.

Today, we stand at the crossroads of innovation and influence, where the right voices can drive your brand to new heights. This is where Brand Ambassador Proposal Templates come into play, changing how you connect with the influencers, advocates, and industry leaders who can promote your brand to the next level.

The need is not just apparent; it's critical. The urgency is not just palpable; it's undeniable.

In this blog, we unveil the compelling reasons why your brand cannot afford to overlook the power of Brand Ambassador Proposal Templates . We'll delve into the art of influence, the mechanics of collaboration, and the secret ingredient that could be the game-changer for your brand's success.

Fasten your seatbelts, because the journey to unlocking the full potential of your brand is about to begin (through ready-to-download PPT Templates). The 100% editable and customizable nature of these PowerPoint Templates provides you with the structure and the desired flexibility to edit your presentations.

Let's explore!

Template 1: Brand Ambassador Proposal PPT Template

This PPT Bundle is the key to success for digital marketing agencies aiming to impress potential clients and secure lucrative business opportunities. Our proposal template is strategically-designed to present a comprehensive project overview and deliverables to companies looking to enhance their brand awareness through influencer collaborations. It covers crucial sections, including the plan of action, scope of services, pricing, and additional service details. Furthermore, it provides valuable insights into the world of influencers, highlighting the different types and their respective engagement rates across various social media networks. This PPT Set showcases your company's overview and significant client portfolio and introduces your experienced team. To further strengthen your proposal, it incorporates client testimonials, a detailed statement of work, and contract specifics.

Download this template

Template 2: Proposal For Brand Ambassador Campaigns

Why this PPT Deck is a must-have? It provides a comprehensive understanding of the project's context and intricacies, tailored for companies eager to forge powerful partnerships with influential figures across social media platforms. These companies can amplify their brand's image and elevate their credibility by doing so. Our presentation encompasses vital sections that include the plan of action, the scope of services, transparent pricing details, and a meticulously crafted project timeline. Our proposal takes clients on an informative journey, offering insights into the stringent criteria we employ to identify the perfect influencer for their brand. A user-friendly table is at your disposal, offering a holistic overview of potential influencers and detailed information about their social media platforms, audience size, and engagement metrics.

Template 3: Cover Letter

The Cover Slide serves as the gateway to your Brand Ambassador Proposal, setting the tone for what follows. It encapsulates the essence of your proposal by highlighting key facets of your strategy. It emphasizes the crucial aspects of selecting the most suitable influencer to increase brand visibility, crafting engaging and resonant content, and planning a social media calendar. This slide not only draws the reader's attention but also offers a glimpse into the strategic prowess and planning that underpin your brand ambassador program.

Template 4: Project Context

The Project Context slide provides an extensive overview of your brand ambassador program. It outlines the strategic steps that define your approach. From the initial process of identifying and selecting the most suitable brand ambassador to the subsequent creation and execution of marketing campaigns and, finally, to the crucial phase of analysis and reporting, this slide showcases the depth of your strategic thinking. Providing a clear narrative on each step helps clients understand the structured methodology you employ to deliver outstanding results.

Template 5: Plan of Action

The Plan of Action slide is a roadmap guiding your clients through the campaign. It goes beyond a simple weekly plan, offering an in-depth phase breakdown. Clients can see the evolution of your strategy, from setting goals in week one to the shortlisting of brand ambassadors, reaching out to them, content creation, and the critical stage of result measurement. This PPT Preset provides a detailed look at your proactive approach, ensuring transparency and accountability throughout the campaign's duration.

Template 6: Scope for Services

This PPT Framework is the backbone of your proposal. It delves into the facets of your service offerings. It encompasses comprehensive elements such as buyer persona development, brand ambassador selection, and campaign management. This slide serves as a testament to the holistic nature of your services, assuring clients that every aspect of their brand ambassador program will be handled with expertise and care.

Template 7: Influencer Selection Criteria

This PPT Set outlines the important factors that steer the decision-making process. First, the Relevance/Expertise Criteria, which scrutinizes whether the influencer's image aligns seamlessly with your brand identity. Next, the Reach Criteria evaluates the influencer's sphere of influence and ability to extend your brand's reach. Lastly, the Resonance Criteria assesses whether the influencer possesses the unique capacity to captivate and engage your target audience. This slide underscores your methodical approach to selecting brand ambassadors, ensuring a symbiotic partnership with maximum impact.

Template 8: Timeframe

This PPT Preset offers a structured view of the journey ahead. It outlines the four critical stages that define your brand ambassador program. Stage 1 involves the Influencer Contract, setting the foundation for collaboration. In Stage 2, the focus shifts to Content Creation, where your brand's narrative takes shape. Stage 3 outlines the Social Media Calendar, ensuring strategic planning. Finally, Stage 4, Content Posting and Reposting, culminates in the active dissemination of content. This slide serves as a temporal blueprint, illustrating the organized progression of your brand ambassador campaign, optimizing efficiency and results.

Template 9: Investment

Transparency and financial clarity are paramount, and the Investment slide delivers both. It offers an intricate breakdown of the financial commitments tied to each project stage. From buyer persona development to brand ambassador mapping, selection, campaign management, and analysis and reporting, this slide ensures that clients understand the cost allocation and provides a clear view of their investment. It's a vital tool for building trust and managing expectations.

Template 10: About Us

The "About Us" slide is your opportunity to provide a comprehensive insight into your organization. It offers a Company Snapshot, condensing your history, size, and unique selling points. The Vision and Mission statements reflect your purpose and commitment. Performance Statistics quantify your success, while Core Values articulate your guiding principles. This slide, a window into your identity, assures clients of your credibility, integrity, and capability to deliver on your brand ambassador promises.

Template 11: Statement of Work and Contract

The Statement of Work and Contract slide is a pivotal component of your proposal. It ensures legal and operational clarity. It outlines the scope of services, privacy policies, payment terms, and conditions of service termination. This slide goes beyond mere formality; it is a tangible commitment to a transparent and mutually beneficial partnership.

Template 12: Next Steps

The Next Steps slide is a clear action plan following the proposal presentation. It doesn't merely list the next steps but elaborates on each. Discussing changes, accepting the proposal, and finalizing the agreement are broken down into detailed actions, giving clients a clear sense of what to expect and how to proceed effectively. It acts as a guidepost for transitioning from proposal to action.

Breaking the Mold: Why the Status Quo Won't Do

In a world where perception is reality, where online presence wields incredible power, and where the noise of the digital age can either drown you out or amplify your message, the need for strategic brand partnerships has never been more crucial. As we conclude our journey through Brand Ambassador Proposal Templates, one thing becomes abundantly clear: the status quo simply won't cut it.

Your brand's story deserves to be told by the voices that resonate, the individuals or entities who share your passion, and those who can captivate your target audience. Brand Ambassador Proposal Templates are your ticket to that exclusive circle of influence. They are your bridge to forging connections that surpass traditional marketing, creating authenticity, and fostering loyalty among your customers.

With Brand Ambassador Proposal Templates, the future of your brand lies in your hands. Your brand's influence awaits, and the world is ready to listen.

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