cover letter example digital marketing

Digital Marketing Cover Letter Example (w/ Tips for 2024)

You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

• What a Great Digital Marketing Cover Letter Looks Like
• 5 Steps to Writing the Best Digital Marketing Cover Letter
• 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

• First and Last Name. Make sure your full name is right at the top.
• Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
• Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
• Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
• Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
• Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
• Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
• Location. City and state/country details are crucial, especially for global companies.
• Email Address (optional). If you can find their email, there’s no harm in including it.
• Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

• Dear Mr. Smith
• Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

• Dear Company X
• Dear Digital Marketing Department
• Dear Recruitment Team
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

• Warm regards,
• Respectfully yours,
• Thank you for your consideration,

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

• Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
• Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
• Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
• Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
• Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Digital Marketing Cover Letter Samples & Examples That Worked in 2024

Crafting a standout digital marketing cover letter requires a dash of creativity and a pinch of industry expertise. Our resourceful tips, illustrative examples, and professional samples are here to guide you toward making an impression that stays with employers.

Keep reading to learn all about:

• How to create a digital marketing cover letter header
• Why personalizing your digital marketing cover letter is vital
• What key information to include in your digital marketing cover letter intro
• Ways to effectively describe your digital marketing skills and achievements
• How to conclude your digital marketing cover letter concisely
• Where to find useful job search resources for digital marketers

1. How to create a proper digital marketing cover letter header

The very first step in your cover letter writing process is to create a cover letter header .

Headers are important design elements on any cover letter. Not only do they help establish visual flow , but they also list your most important personal information right at the top of the document.

In a header, include the following key information:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted digital marketing cover letter header

Mariah Evans , Digital Marketer (123) 456-7890 | [email protected] | linkedin.com/in/mariah-evans

To: Unity Marketing Solutions Digital Marketing Department 1234 Street Address Austin, TX

2. How to personalize your digital marketing cover letter

Anytime you write a cover letter, it is crucially important to tailor that letter to specific employers .

This is done through a process called personalization in which you research the company thoroughly and then use your research to reference the specific needs of the company throughout your cover letter.

In addition to looking for information about the company’s wants and needs, you should also try to determine the exact staff member who is most likely to read and review your letter. This information can then be used to create a personalized greeting that addresses this person by name.

Here are 3 examples of personalized cover letter greetings

Dear Marketing Manager Jane Doe,

• Dear Mrs. Jane Doe,
• Dear Hiring Manager Jonathan Smith,

3. How to craft a strong digital marketing cover letter introduction

With your personalized greeting in place, you can jump right into writing your cover letter introduction .

To write a strong introduction for your cover letter, there are a few key pieces of information that need to be included. This information is as follows:

• A brief overview of your professional history
• A concise statement on why you are a great fit for this company specifically
• Any specialized areas of expertise you have

Here is an example of a strong introduction from a digital marketing cover letter

I am a digital marketer with 5 years of specialized experience in blog writing, SEO, and digital marketing analytics. As a long-time fan of your company, it brings me great excitement to apply for the opportunity to become your Head Digital Marketer. My experience in the field combined with my professional dedication to my craft make me the ideal candidate for this position.

Find out your resume score!

4. How to effectively describe your digital marketing skills and achievements

Following your introduction are the body paragraphs of your cover letter. In the body paragraphs, you will go into greater detail about your best digital marketing skills and achievements .

As you describe these qualifications, it is important to keep your descriptions short and sweet. Your main goal is to pack a ton of value into a few concise paragraphs that are easy for the employer to skim through.

Here are 6 examples of skills to describe in a digital marketing cover letter

• Content creation and marketing
• SEO and SEM
• Customer relationship management systems
• Verbal and written communication
• Design skills
• Social media management

Here is an example of how to describe an accomplishment in a digital marketing cover letter

As a digital marketer at my former employer, one of my top responsibilities was creating infographics to be shared on the company’s social media accounts. These infographics performed remarkably well, generating 3X the amount of engagement as a normal post. Additionally, the infographics I created were shared more than a collective 3 million times across various social media platforms.

5. How to conclude your digital marketing cover letter concisely

We have made it to the conclusion of your digital marketing cover letter. You’re almost at the end of your writing journey, so keep up the hard work!

To write an effective and concise conclusion , make sure to include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• When and how you can best be contacted
• A formal sign-off

Here is an example of a concise conclusion from a digital marketing cover letter

I extend my appreciation for taking the time to read and review my cover letter. As I am eager to learn more about this opportunity, I hope to connect with you directly to schedule a meeting sometime this week. I am available every weekday from 8 a.m. to 6 p.m. and can best be reached at (123) 456-7890. I plan to give you a call next Monday morning regarding the status of my application if I have not heard back.

[Applicant Name]

6. Useful job search resources for digital marketers

Navigating a digital marketing job search can feel like tackling the most complex SEO algorithm. However, with the right set of resources, finding your ideal role can be simplified. Here's your toolkit:

• Digital marketing job boards: Platforms like  MarketingJobs.com specialize in digital marketing roles, making it easier to find niche opportunities.
• General job search engines: Websites like LinkedIn , Indeed , and Glassdoor provide an extensive range of digital marketing roles across industries.
• Professional networking: On platforms like LinkedIn, you can connect with fellow digital marketers and recruiters, join groups, and discover job openings.
• Digital marketing blogs and podcasts: Stay updated with trends and tips from top resources such as the " Social Media Examiner " blog and " Marketing Over Coffee " podcast. Apart from insights, these channels often highlight job opportunities.
• Digital marketing proficiency tests and certifications: Earning a Google Analytics or Meta Blueprint certification not only boosts your credibility but also allows recruiters reach out to you.
• Industry events and meetups: Attending digital marketing conferences, webinars, and local meetups can provide networking opportunities and often lead to job offers.

With these resources at your disposal, miles to go will be miles conquered on your digital marketing job search journey.

Digital Marketing Cover Letter FAQ

Showcase skills specific to the job posting. Common digital marketing skills include SEO expertise, social media management, content creation, and analytics. If you're certified in a digital marketing tool or platform, mention that as well. 

Yes, but don't overdo it. The key is to balance creativity with professionalism. Your cover letter should reflect your ability to produce engaging content, but also epitomize your professional fit for the role.

It's crucial to tailor your cover letter to each individual job you're applying to. Different roles emphasize different skills and responsibilities. Tailoring your letter shows the employer you're genuinely interested in their specific job. 

Absolutely. Providing links to your professional portfolio, LinkedIn profile, or handles of professional social media profiles can allow hiring managers to better evaluate your skills and experiences.

Keep your cover letter concise and focused — aim for no more than one page. Remember, hiring managers read many applications, so getting to the point quickly can play in your favor.

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

All marketing / PR cover letter examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Events Coordinator / Planner
• Marketing Assistant
• Marketing Manager
• Public Relations (PR)

All digital marketing cover letter examples

Related digital marketing resume examples

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

Digital Marketing cover letter examples

As a digital marketing professional, you understand the importance of branding, but can you effectively sell yourself on your cover letter?

If you need a little help showcasing your skills and experience, you’ve come to the right place.

In the guide below, we’ve put together some of our top tips, as well as some digital marketing cover letters to inspire your own.

CV templates 

Digital Marketing cover letter example 1

Digital Marketing cover letter example 2

Digital Marketing cover letter example 3

These 3 Digital Marketing cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Digital Marketing cover letter

Here’s how to write your own winning Digital Marketing cover letter

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of *Digital Marketing role* with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Digital Marketing cover letter

Here’s what kind of content you should include in your Digital Marketing cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

• Your relevant experience – Where have you worked and what type of jobs have you held?
• Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
• The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
• Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
• Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Digital Marketing cover letter templates

Copy and paste these Digital Marketing cover letter templates to get a head start on your own.

I hope you’re well. I am interested in applying for the Senior Digital Marketing Manager role at Lipsy London. With a proven track record of driving successful campaigns and a deep understanding of the ever-evolving online landscape, I am keen on bringing my leadership to your forward-thinking company.

I obtained a BSc (Hons) in Marketing from the University of Manchester in 2009 and possess 10+ years of experience as a Digital Marketing Manager at Future Ltd, which has enabled me to leverage data-driven strategies and implement techniques that increase brand awareness, generate high-quality leads, acquire new customers, and boost revenues.

During my time at Future Ltd I have several notable achievements, such as lowering the cost per acquisition by 20% through optimising advertising campaigns, as well as creating SEO strategies which improved web traffic by 48%. Furthermore, I captured 5% market share within one year due to driving the launch of new products.

I welcome the opportunity to discuss how my skills and experience align with your needs of during an interview. I have attached my CV, which provides further details of my qualifications and achievements.

Kind regards

Benjamin Grooves ¦ 07777777777 ¦ [email protected]

Hello Raymond

I am writing to express my keen interest in the Digital Marketing Coordinator position at French Selection UK. As a motivated professional, I am excited about the opportunity to contribute my skills and experience to facilitate growth and make a significant impact on your campaign initiatives.

My journey began when I earned a bachelor’s degree in marketing from the University of London, with a focus on analytics. Since then, I have accrued 7 years of experience working with diverse clientele and industries, where I honed my expertise in optimising online presence and enhancing brand visibility.

My passion for remaining updated on the latest digital marketing trends and technologies has enabled me to devise strategies that deliver tangible results. In my current role as a Digital Marketing Specialist at BMS Ltd, I developed SEO agendas that increased organic web traffic by 52% and achieved a 25% boost in lead generation due to revamping landing pages. I also created social media content plans which bolstered engagement by 45% within a 6-month period.

Thank you for considering my application, and I hope to hear from you so we can discuss my skills and other achievements in greater detail at interview.

Justin Thomas ¦ 07777777777 ¦ [email protected]

I hope you’re well. I am writing to you regarding the Digital Marketing Assistant position advertised by Omaze on Indeed.

Having recently completed my BSc in Marketing, I am thrilled to embark on a career in digital marketing. Throughout my academic journey, I gained a solid foundation in social media management, content creation, email marketing, and data analysis. I am well-versed in various tools and platforms, including Google Analytics, Hootsuite, Mailchimp, and Canva. Furthermore, I had the chance to work on several projects during a one-year internship at Kenny Wax Ltd.

During my internship I successfully implemented a content schedule that led to a 15% rise in engagement on Facebook and Instagram, alongside supporting email campaigns that exceeded average open rate by 25% and composing blog posts that attracted 5K monthly organic website visitors.

I look forward to the opportunity of leveraging my competencies to support your dynamic team’s campaign objectives and would be grateful for the opportunity to further discuss my qualifications and competencies in a formal interview. Please find my contact information below, and I am available for interview at your earliest convenience.

Patricia Greenwood ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Digital Marketing job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Digital Marketing News

Digital marketing cover letter examples and templates for 2024.

A well-written digital marketing cover letter is an essential part of your job application process. So essential in fact, that 72% of recruiters expect a cover letter , even if it’s ‘optional’. And even worse, if a cover letter is required and you apply without one, only 13% of recruiters will consider your application!

So whether you’re just starting out in your digital marketing career, or an experienced marketer, looking for a new role and brushing up on your digital marketing cover letter techniques, we’ve got the guide, examples, and templates to help you secure the next step in your career.

What Your Digital Marketing Cover Letter Should Have In It

The purpose of a cover letter is to provide additional information alongside your digital marketing CV . A cover letter should provide more information on the specific points of your CV that will detail why you’re a great fit for the job you’re applying for. 

While a CV will highlight the best bits of your career, the cover letter will develop your points further, and relate them to the job you’re applying for. After all, a recruiter or hiring manager is less interested in what you did at your previous job , and more interested in what you can do for their business .

Some of the questions your cover letter should answer are:

• Why are you applying for this role?
• What are your career objectives, and why will this role help you?
• Why are you looking to change jobs?
• What about your previous experience makes you a great digital marketer?
• Why will your past experience make you a good fit for the role?

Your Digital Marketing Cover Letter Structure 

Your cover letter should follow the usual structure of a letter: Introduction, body, conclusion.

Additional details to include would be your name and ways to contact you such as email and phone number. You may also choose to add optional information like your location and a website if you have one.

Introduction

Your introduction should address the hiring manager, recruiter, or decision maker who will receive your application. If it isn’t on the job advert, you may have to look online to find this information. This information may be on Linkedin or the company website, although it isn’t always possible to find in certainty.

Your introductory paragraph should introduce yourself, specify the position you’re applying for, and give a brief summary of your skills. Your aim should be to clearly state your intentions while grabbing the readers interest. You don’t always have a long time to grab attention, so it’s a good idea to get straight to the point. 

The main body of your letter should explain why you are applying for the job, and why they should want you to be applying. Discuss your relevant skills and experience, and relate those to the job opportunity at hand.

Skills and experience to include should be things such as: specific skills, marketing strategies, social media platforms and digital marketing tools you have used. It should also include examples of your accomplishments that are the most relevant to the job at hand.

The skills, experience, and accomplishments you include in a cover letter should all address specific requirements of the role. If a job advert is asking for experience working with Amazon Ads, you would talk about your experience running Pay-Per-Click ads, your amazon ads certification, and explain why this makes you their ideal candidate. 

Alongside being a fit for the role requirements, the cover letter should convey your enthusiasm for the role and the company. Discuss what excites you about the position, the exposure you’ll receive or the work that the company has done before that you are impressed by.

Conclusion 

Every good letter needs a strong sign off. End your cover letter by reiterating your interest, thanking the recruiter for their time, and inviting them to get in touch and discuss your application further. At the end of the day, the purpose of your cover letter is to get a reply from your application. 

5 Steps To Writing a Digital Marketing Cover Letter

1. make your cover letter as tailored to the job as possible.

As we’ve mentioned, your cover letter should be individually tailored to the job you’re applying for. This includes being addressed to the hiring manager who will read it (if possible), focussing on the experience you have that best aligns with the job requirements, and what excites you about the job and company.

Digital marketing is a popular and growing career, which means job opportunities are highly competitive. When there are often hundreds of applicants, you want to stand out for good reasons. And showing that you’re interested in the role and have done your research on the company, is a great way to show that you really want the job.

2. Focus On Your Technical Skills & Experience

Technical ability is often the biggest factor for why someone doesn’t make it to the interview stage. So while you should save the specific tools and software you have experience with for your CV, it’s worth highlighting the one or two that the job advert asks for.

Only 36% of recruiters consider cover letters useful for gauging if someone is a cultural fit. The majority of recruitment professionals will use time in the interview process to find out if you would be a good fit for the business based on your values and personality. 

3. Keep it Short, Sweet, and Relevant 

You might be tempted to mention that successful social media campaign you created. The one which got tons of engagement and followers for your company’s Instagram. But is it relevant for the non-social-media job you’re applying for?

Successes like these are great to include in your CV, as they show you as a competent and successful employee. But if they aren’t relevant to the job you’re applying for, it’s a waste of words and space that you could spend talking about more relevant skills and experience. 

At best, the hiring manager will ignore these parts of the cover letter that aren’t relevant. At worst, they will think you haven’t really bothered to read the job application you’re applying for.

4. Proofread, or Ask Someone To Check Over It For You

While it may not make or break your job application, having grammatical or spelling mistakes in your cover letter can harm your chances of making it to an interview: Especially if you’re applying for a writing based role as an SEO or Copywriter.

So take the time to proofread your digital marketing cover letter and make sure there aren’t any mistakes. Run it through a spellchecker, or an editor app such as Hemingway Editor . Or even better, have someone else look over it for you. A fresh pair of eyes may spot mistakes that you don’t even realise you are making.

5. Relate Your Previous Work To The Job You’re Applying For

One of the biggest mistakes we see here at Herd, is applicants focusing solely on themselves and their own work. Which obviously makes sense, because a cover letter is designed to talk about your skills and experience. 

But it shouldn’t be your sole focus. Because you want to also show that you understand the role that you’re applying for. So while you absolutely should brag about yourself and how great you have been in your previous jobs, you should also show interest in how great you are going to be for them. 

Any time you talk about your accomplishments, relate it to a requirement in the job description. Spell out for the hiring manager exactly why you’re the most qualified person for the job.

Digital Marketing Cover Letter Examples

Here are some examples for you to use for your own digital marketing cover letter. One for you graduate digital marketers, and one for someone with a few years of experience. 

Digital Marketing Cover Letter Example 1: Graduate Digital Marketing Cover Letter

Dear Mr. Hiring Manager,

I am writing to express my interest in the Graduate Digital Marketing Executive position. From my degree in Marketing I have gained skills in audience demographic research, data analysis, and content writing. I am confident in my ability to use these skills to support your clients, and I will make a valuable addition to the XYZ Company team.

I gained a 2:1 in my degree, gaining skills in identifying target markets and the planning and optimising of paid advertising. And in my recent volunteer work for ABC charity, I successfully launched their paid social advertising efforts with an advertising campaign run across Facebook and Instagram. It’s these skills in social media marketing that will be most valuable for XYZ’s clients.

Your passion for developing graduates into effective digital marketers is clear through your social media, and is something I really admire and look forward to being a part of. What really stands out is your emphasis on professional development and collaboration, two core skills I learned from my degree.

I look forward to hearing from you, and discussing how my skills and passion for digital marketing will make me an effective part of your team. Thank you for taking the team to read my application.

{Your Name}

Digital Marketing Cover Letter Example 2: Digital Marketing Manager

I am writing to express my interest in the Digital Marketing Manager position. I have 2 years of experience as a Digital Marketing Executive; executing e-mail marketing campaigns, writing content for websites and various social media channels. I am confident in my ability to use these skills to support your clients, and will make a valuable addition to the XYZ Company team.

While working at ABC Company, I was responsible for increasing the businesses audience across LinkedIn, Instagram, Facebook and Twitter accounts. I grew the follower base by 30% across all channels, whilst doubling the reach across the most valuable audience demographics. I was also responsible for SEO and the company website, and increased organic traffic by 150%. It’s these skills in social media management and content writing that will be most valuable for XYZ Company.

Your recent social media rebrand was something that really stood out to me. The shift in language and tone to appeal really makes the brand more relatable to a younger audience and your target demographic. I’m passionate about developing my marketing skills and XYZ will be the perfect place to continue my growth.

I look forward to speaking with you further about how my skills and experience will make me an effective part of your team, and the ideas I have for growing XYZ Company. Thank you for considering my application. 

What Your Digital Marketing Cover Letter Should Look Like

When all finished and properly polished, your cover letter should look something like this:

Of course there’s no rule saying you “ must ” add graphics or textures to your cover letter. But having a visually appealing cover letter is a great way to stand out from the sea of applications.

You can find additional resources to help your job search, with our guide to digital marketing CVs , and our guide on how to write a digital marketing portfolio .

But once your digital marketing cover letter and CV are up-to-date, now is the time to start brushing up on your digital marketing interview questions. Click here for our comprehensive digital marketing interview guide .

Got a question?

We're here to help. Check out our FAQs, send us an email or call us on 0208 629 6006.

Register for new job alert

Resume Worded   |  Career Strategy

14 digital marketing strategist cover letters.

Approved by real hiring managers, these Digital Marketing Strategist cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Digital Marketing Strategist
• Senior Digital Marketing Strategist
• Social Media Marketing Specialist
• Digital Marketing Coordinator
• Senior Digital Marketing Specialist
• Senior Digital Marketing Manager
• Alternative introductions for your cover letter
• Digital Marketing Strategist resume examples

Digital Marketing Strategist Cover Letter Example

Why this cover letter works in 2024, quantifiable achievements.

Using specific numbers to showcase your accomplishments is a great way to demonstrate your impact and give the hiring manager a clear picture of your capabilities. Focus on measurable results and make sure they are relevant to the role you're applying for.

Link Skills to Company

When highlighting your skills and experiences, be sure to connect them to the company's needs and goals. By doing this, you're showing the hiring manager that you've done your research and understand how your expertise can contribute to the company's success.

Role Excitement

Expressing genuine enthusiasm for the role not only shows your passion for the industry but also demonstrates that you're not just applying to any company. Make sure to mention specific aspects of the role or company that genuinely excite you.

Gracious Closing

A short and gracious closing paragraph leaves a positive impression on the reader. Thank them for their time and consideration, and reiterate your confidence in your ability to contribute to the company's success.

Personal Connection to Company

Showing genuine interest or a personal connection to the company can really draw a recruiter's attention. Your tale of how you've been fascinated by Google's impact on the digital world and chosen your career path accordingly gives a sense that you're not just looking for any job, but specifically a role at Google.

Quantify Achievements

It's impressive when candidates share concrete examples of their past victories, especially when they involve significant growth. This not only illustrates your capabilities but also offers a taste of what you could achieve at Google.

Relate Past Experiences to Future Contributions

Don't just list your previous experiences; explain how they've equipped you to contribute to the company's initiatives. This makes us see how you could fit into our existing team and strategies.

Link Job Role with Personal Goals

When you express how the role aligns with your personal goals, it shows us that you're likely to be more motivated, engaged, and satisfied in this position. This is a good indicator of potential long-term commitment to the company.

Express Desire to Contribute to Company's Mission

Ending your cover letter by expressing your eagerness to contribute to Google's mission can leave a lasting impression. It shows that you understand our broader objectives and are excited about the chance to contribute to them.

Showcasing measurable results

When you drop in solid numbers about your previous achievements, you're no longer just talking about your skills, but demonstrating them. You've shown that you can drive results, and the specificity of the 40% traffic increase is both impressive and memorable.

Aligning your philosophy with company's values

By expressing that your approach to work matches Google's, you've shown that you understand their values and are more likely to fit into their culture. This shows you've done your homework on the company, which is always a positive.

Expressing enthusiasm for the role

This sentence sends a clear message that you're not just looking for any job – you're interested in this specific role at Google. You're excited about the impact you could make there, which can be really appealing to a hiring manager.

Show initiative from the start

Stating your attraction to the company's unique approach not only shows you've done your homework but also that you’re passionate about what they do. This is key for a digital marketing strategist role.

Highlight your career achievements

Discussing specific successes, like increasing a client's social media following, showcases your ability to deliver results, a must-have for a social media role.

Combine creativity with analytics

This blend is vital in digital marketing. Demonstrating you have both shows you're well-rounded and capable of meeting diverse challenges.

Express alignment with company values

When you highlight your shared values with the company, it suggests a natural fit that could benefit both parties, particularly important in a role focused on innovation.

Close with a forward-looking statement

Ending on a note of eagerness to contribute to the company's success signals a proactive and positive attitude, essential for anyone in digital marketing.

Does writing cover letters feel pointless? Use our AI

Dear Job Seeker, Writing a great cover letter is tough and time-consuming. But every employer asks for one. And if you don't submit one, you'll look like you didn't put enough effort into your application. But here's the good news: our new AI tool can generate a winning cover letter for you in seconds, tailored to each job you apply for. No more staring at a blank page, wondering what to write. Imagine being able to apply to dozens of jobs in the time it used to take you to write one cover letter. With our tool, that's a reality. And more applications mean more chances of landing your dream job. Write me a cover letter It's helped thousands of people speed up their job search. The best part? It's free to try - your first cover letter is on us. Sincerely, The Resume Worded Team

Want to see how the cover letter generator works? See this 30 second video.

Connect personally with the brand

Showing you've used our product and understand its value makes your application stand out to me.

Detail your strategy success

Describing how you've led successful campaigns with clear results speaks volumes about your capabilities as a digital marketing strategist.

Illustrate your impact on lead generation

By detailing the positive outcomes of your actions, you directly show how you could be an asset to us in generating leads and boosting conversions.

Demonstrate a blend of creativity and analysis

Highlighting your creative and analytical skills tells me you're well-equipped to tackle the diverse challenges of a digital marketing strategist role.

Express eagerness to contribute

Ending on a note of looking forward to discussing your potential contributions shows me you're proactive and serious about adding value to our team.

Connect personally to the company

Sharing your genuine excitement and personal connection to the company's achievements makes your cover letter memorable. It shows you're not just looking for any job, but you're interested in this specific role at this company.

Highlight digital marketing achievements

Quantifying your successes in past roles, like driving website traffic or boosting sales through digital campaigns, clearly demonstrates your ability to deliver results. This is exactly what hiring managers are looking for.

Show your teamwork skills

Mentioning your collaboration with teams across the company proves you can work well with others and understand the importance of aligning digital strategies with broader business goals. It's a vital skill for a digital marketing strategist.

Emphasize your innovative thinking

Stating that you have a passion for data-driven marketing and thinking creatively positions you as a valuable asset who can contribute fresh ideas and drive the company forward.

Express eagerness to join the team

Closing your letter with a statement of anticipation for a discussion about your potential contribution showcases your interest and proactive attitude towards being a part of the company's success.

Senior Digital Marketing Strategist Cover Letter Example

Admiration for company values.

Applicants who appreciate a company's ethos and integrate those values into their work stand out. Your acknowledgement of Amazon's customer-centric approach and how it has guided your career tells me you're already aligned with our culture.

Showcasing Impact

By detailing the tangible results of your previous work, you're giving us a snapshot of the kind of impact you can make at Amazon. This kind of evidence-based performance is exactly what we're looking for.

Passion for Teamwork and Innovation

Expressing your eagerness to work with diverse teams and create innovative strategies is encouraging. It shows that you don't just bring skills to the table, but also an enthusiasm for collaboration and creativity that can invigorate a team.

Confidence in Your Value

Expressing confidence in your ability to add value to our culture and operations is a strong move. It shows us you're not just applying on a whim, but truly believe you are a strong fit for this role and our company.

Alignment with Company Mission

Showing a clear understanding of Amazon's mission and expressing your eagerness to contribute to it is a powerful note to end on. It reinforces your alignment with our values and vision, making your application more compelling.

Highlighting a key achievement

By sharing this achievement, you not only demonstrate the results you're capable of, but also show your ability to create strategies that are tailored and effective. This paints a vivid picture of what you could bring to the role at Amazon.

Adds unique approach

Some people are great at creativity; others excel at analytics. But you do both and that's a huge selling point. Plus, you've noticed that Amazon does the same which shows you appreciate their work and align with their processes.

Displaying passion for the role

Expressing your excitement about enhancing customer experience and your alignment with Amazon's innovative culture, you're likely to stand out. It shows that you're not just looking for a job, but a place where you can make a meaningful contribution.

Social Media Marketing Specialist Cover Letter Example

Share a personal connection.

Telling a story of how the company’s product impacted you personalizes your cover letter, making it memorable for a social media marketing specialist role.

Boast significant achievements

Quantifying your impact, especially with impressive metrics like viral campaign results, highlights your capacity to significantly drive engagement and growth.

Emphasize unique skills

Pointing out your ability to merge analytical skills with creativity proves you can create content that not only draws attention but also drives results.

Admire the company’s mission

Showing respect for the company’s goals indicates you’re not just looking for any job but are invested in what Sprout Social aims to achieve.

Highlight your drive and passion

Expressing your enthusiasm for staying ahead in social media trends underlines your commitment to continuous improvement and learning, vital for a social media marketing specialist.

Digital Marketing Coordinator Cover Letter Example

Connect with the company's mission.

If you show that you know and admire the company's work, it makes me think you could be a good fit for our culture.

Highlight your digital marketing results

Talking about your achievements with numbers shows me exactly what you might bring to the table. This is key for a digital marketing coordinator role.

Blend creativity with data

When you mention combining creativity with data, it tells me you're both innovative and analytical, an ideal mix for digital marketing.

Show your alignment with our values

If you point out what you like about our focus and approach, it suggests you would be committed to our goals. This is encouraging for me as a hiring manager.

Express your passion for digital marketing

Passion is contagious. If you communicate yours effectively, it makes me excited about what you could bring to the team.

Expressing your alignment with our core values through your experience with our products demonstrates a deep personal connection to our work.

Showcase your design skills

Highlighting your ability to increase engagement with visually appealing content proves you can leverage tools like Canva effectively, a must-have skill for a digital marketing coordinator.

Demonstrate your excitement for the role

Your enthusiasm for working across various industries shows you're adaptable and eager to tackle diverse digital marketing challenges.

Express your desire to join the team

Stating your wish to support our mission adds a personal touch and shows you're not just looking for any job, but this job with us.

Close with anticipation

Closing on a note of eagerness to engage further indicates you're ready and waiting for the next steps, a positive trait in a potential hire.

Show your digital marketing passion from the start

Talk about the first time you felt excited about digital marketing. This shows me you have a true interest in the field.

Detail your digital marketing skills and wins

Describe the different digital marketing tasks you have done. Mention any big successes you had, like how you made a newsletter more popular. This shows you can do the job well.

Match your values with the company’s

Explain why you like the company’s way of doing marketing. This makes me feel you fit in with us.

Tell us why you would be happy to work with us. It makes me think you would be a good teammate.

Close with politeness and openness

Say thank you and that you hope to talk more. This is polite and shows you are open to discussing the job.

Senior Digital Marketing Specialist Cover Letter Example

When you show that a company's mission matters to you, it tells me you're likely to be passionate about your work and fit well with our team.

Detail your digital marketing success

Describing how you increased email open rates and click-throughs with specific strategies like audience segmentation demonstrates your ability to drive results.

Highlight your unique approach

Combining data with storytelling in your campaigns isn't just smart; it's the kind of innovative thinking we look for in a senior digital marketing specialist.

Show eagerness to contribute

Expressing a desire to discuss how your skills align with our needs shows you're proactive and genuinely interested in the role.

End with a professional close

A respectful sign-off is not just polite; it wraps up your letter neatly, leaving a good final impression.

Senior Digital Marketing Manager Cover Letter Example

Share your personal connection.

Beginning your cover letter with a personal anecdote about using the company's services not only grabs attention but also establishes a genuine interest in the company from the outset.

Detail your leadership and results

Talking about leading a team to achieve significant growth in organic traffic and conversion rates highlights your leadership skills and your strategic approach to digital marketing challenges.

Link experience to company needs

Describing your industry-specific experience and success in leading teams presents you as an ideal candidate who can contribute significantly to the company's objectives right away.

Acknowledge the reviewer's time

Thanking the hiring manager for reviewing your application is a polite and professional way to conclude your cover letter, showing respect for their time and consideration.

Invite further discussion

Ending with an invitation to discuss your application further signals your openness and readiness to engage with the team, emphasizing your keen interest in the role.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Digital Marketing Strategist Roles

• Digital Marketing Analyst Cover Letter Guide
• Digital Marketing Coordinator Cover Letter Guide
• Digital Marketing Director Cover Letter Guide
• Digital Marketing Intern Cover Letter Guide
• Digital Marketing Manager Cover Letter Guide
• Digital Marketing Specialist Cover Letter Guide
• Digital Marketing Strategist Cover Letter Guide
• Digital Strategist Cover Letter Guide
• Entry Level Digital Marketing Cover Letter Guide
• Marketing Director Cover Letter Guide
• Senior Digital Marketing Manager Cover Letter Guide

Other Marketing Cover Letters

• Brand Ambassador Cover Letter Guide
• Brand Manager Cover Letter Guide
• Brand Strategist Cover Letter Guide
• Campaign Manager Cover Letter Guide
• Content Creator Cover Letter Guide
• Content Writer Cover Letter Guide
• Creative Director Cover Letter Guide
• Director of Marketing Cover Letter Guide
• Event Coordinator Cover Letter Guide
• Marketing Executive Cover Letter Guide
• Marketing Manager Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Technical Writer Cover Letter Guide
• Video Editor Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Professional Digital Marketing Specialist Cover Letter Examples for 2024

Your digital marketing specialist cover letter must immediately grab attention. Highlight your proficiency in cutting-edge digital marketing tools and platforms. Demonstrate with concrete examples how you've crafted campaigns that resonate with diverse audiences. Quantify your successes, such as percentage growth in engagement or ROI from digital initiatives.

Cover Letter Guide

Digital Marketing Specialist Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Specialist Cover Letter

Key Takeaways

Crafting a standout digital marketing specialist cover letter can be a hurdle, especially when it feels like just another hoop to jump through. You’ve polished your resume and started applying for your dream job, only to hit a snag: the cover letter submission. This isn't a resume echo; it's your chance to weave a compelling narrative around your proudest professional victory. Keep it engaging and brief, shunning cliches and excess – one page is your stage to shine. Let's start writing a cover letter that perfectly encapsulates your unique story.

• Personalize the greeting to address the recruiter and your introduction that fits the role;
• Follow good examples for individual roles and industries from job-winning cover letters;
• Decide on your most noteworthy achievement to stand out;
• Format, download, and submit your digital marketing specialist cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your digital marketing specialist resume, which will swiftly be converted into your job-winning cover letter.

If the digital marketing specialist isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Digital Marketing Specialist resume guide and example
• Digital Account Manager cover letter example
• Senior Marketing Manager cover letter example
• Fashion Marketing cover letter example
• Marketing cover letter example
• Email Marketing cover letter example
• Social Media Coordinator cover letter example
• VP Digital Marketing cover letter example
• Sports Marketing cover letter example
• Marketing Executive cover letter example
• PPC Specialist cover letter example

Digital Marketing Specialist cover letter example

TIMOTHY DUNCAN

+1-(234)-555-1234

[email protected]

• Demonstrating Measurable Success: The cover letter highlights a specific achievement (Spotlime App campaign), emphasizing the candidate's ability to create successful marketing campaigns with quantifiable results.
• Relevant Experience: Mentioning work with a global organization in a relevant field (Nutrition, Health, and Sustainable Living) showcases the candidate’s experience in a similar environment, potentially aligning with the company's industry or values.
• Technical Expertise: The candidate specifies expertise in SEO, SEM, content marketing, and data analytics, which are critical skills for a Digital Marketing Specialist, signaling that they can effectively manage various aspects of digital marketing.

What should your digital marketing specialist cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your digital marketing specialist cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your digital marketing specialist cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and digital marketing specialist cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your digital marketing specialist cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a digital marketing specialist cover letter

• Header: Include your name, contact information, and the date, which ensures that the recruiter knows who you are and how to contact you, and shows that the cover letter is up-to-date and specifically tailored for the job application.
• Greeting: Address the hiring manager by name if possible, as personalization indicates you've done your research and are genuinely interested in the company, which is important in the relationship-driven field of digital marketing.
• Introduction: Briefly state your interest in the digital marketing role, mentioning any specific campaigns, tools, or strategies that excite you, as this demonstrates your passion and knowledge about current trends in the sector.
• Body: Highlight your relevant experience, achievements, and use of digital marketing tools and platforms, providing concrete examples of successful campaigns you've led or contributed to, as metrics and results are paramount in this field.
• Closing: Reiterate your enthusiasm for the position, suggest an in-person interview or discussion to further demonstrate your qualifications, and thank the recruiter for considering your application, as call-to-actions are key in digital marketing strategies.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in SEO and SEM: Knowing how to increase a brand's visibility on search engines is crucial for driving organic traffic and achieving a higher click-through rate.
• Expertise in data analysis and metrics: Ability to examine campaign performances and interpret data using tools like Google Analytics ensures that decisions are data-driven and goals are met.
• Experience with social media marketing: Understanding how to engage with audiences on various social platforms helps in executing targeted campaigns and building brand awareness.
• Content creation and marketing skills: Creating compelling content tailored to the audience's interests can enhance engagement and drive conversions.
• Knowledge of email marketing strategies: Crafting personalized and effective email campaigns is important for nurturing leads and maintaining customer loyalty.
• Familiarity with PPC campaigns: Managing pay-per-click advertising, including keyword research and bidding strategies, is essential for generating immediate traffic and optimizing ad spend.

The digital marketing specialist cover letter salutation: how to address hiring managers

After covering the format of your digital marketing specialist cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation ?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

List of salutations you can use

• Dear [Hiring Manager's Name],
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [First Name],
• Dear [Job Title],
• Dear [Department] Team,
• Dear [Company Name] Recruiter,

First introductions in your digital marketing specialist cover letter

Within your digital marketing specialist cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

Choosing your best achievement for the middle or body of your digital marketing specialist cover letter

Now that you have the recruiters' attention, it's time to write the chunkiest bit of your digital marketing specialist cover letter .

The body consists of three to six paragraphs that focus on one of your achievements.

Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).

Another excellent idea for your digital marketing specialist cover letter's middle paragraphs is to shine a light on your unique professional value.

Write consistently and make sure to present information that is relevant to the role.

Thinking about the closing paragraph of your digital marketing specialist cover letter

Before your signature, you have extra space to close off your digital marketing specialist cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Addressing limited to no experience in the digital marketing specialist cover letter

There's nothing to worry about if you lack professional experience .

Your digital marketing specialist cover letter could bridge the gaps in your professional history by focusing on what matters most to recruiters, that's either:

• skills - focusing on transferable ones you've gained, thanks to your life experience (e.g. volunteering, certificates, etc.);
• achievements - select the most relevant and noteworthy one from your history (e.g. education, projects, etc.);
• motivation - describe how you envision your professional growth in the next up to five years, thanks to this opportunity.

Key takeaways

Winning at your job application game starts with a clear and concise digital marketing specialist cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the digital marketing specialist resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

Should You Include Eagle Scout On Your Resume?

Do you include certificates in a cv, best resume layout: 9 examples and templates that recruiters approve, 21 chatgpt prompts to get you to start writing your cover letter, choose your employer, don't let the employer choose you, 3 tips to craft the perfect linkedin summary (with examples).

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

Fresher Digital Marketing Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an fresher digital marketing cover letter, cover letter header, cover letter header examples for fresher digital marketing, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for fresher digital marketing, best cover letter greetings:, cover letter introduction, cover letter intro examples for fresher digital marketing, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for fresher digital marketing, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for fresher digital marketing, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for fresher digital marketing.

Start your Fresher Digital Marketing cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and express your interest in the digital marketing position. Briefly mention your educational background related to digital marketing and any relevant internships or projects you have completed. Highlight your passion for digital marketing and your eagerness to learn and grow in this field. For example, "Dear [Hiring Manager's Name], I am excited to apply for the Digital Marketing position at [Company's Name]. As a recent graduate in Digital Marketing from [Your University's Name], I have gained hands-on experience in SEO, content marketing, and social media campaigns during my internship at [Previous Company's Name]. I am passionate about leveraging digital platforms to drive brand awareness and customer engagement."

The best way for Fresher Digital Marketings to end a cover letter is by expressing enthusiasm for the opportunity, summarizing their qualifications, and inviting the hiring manager to take the next step. For example, "I am excited about the opportunity to bring my unique blend of skills and experience to your team. I am confident that my knowledge of digital marketing strategies and my ability to work in a fast-paced environment make me a strong candidate for this role. I look forward to the possibility of discussing my application with you further." This ending is assertive, shows eagerness, and encourages the hiring manager to move forward with the application process. Always remember to thank the reader for their time and consideration.

Fresher Digital Marketers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address. If you have a professional online presence relevant to the job, like a LinkedIn profile or a digital marketing blog, include those links as well. 2. Salutation: Address the hiring manager directly if you know their name. If not, use a general salutation like "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and mention the role you're applying for. 4. Skills and Qualifications: Highlight your skills and qualifications that are relevant to the job. As a fresher, you may not have a lot of work experience, but you can mention any relevant coursework, internships, or projects that you've completed. 5. Knowledge about the Company: Show that you've done your research about the company and the industry. Mention why you're interested in working for them and how you can contribute to their goals. 6. Call to Action: Conclude your letter by thanking the hiring manager for their time and expressing your interest in further discussing your qualifications. 7. Signature: End with your name and a professional closing like "Sincerely" or "Best regards." Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about who you are, showcase your communication skills, and demonstrate your knowledge about the company and the industry.

Related Cover Letters for Fresher Digital Marketing

Fresher seo cover letter.

Fresher Social Media Cover Letter

Entry Level Digital Marketing Specialist Cover Letter

Digital Marketing Specialist Cover Letter

Social Media Manager Cover Letter

Content Marketing Manager Cover Letter

Email Marketing Manager Cover Letter

Related Resumes for Fresher Digital Marketing

Fresher seo resume example.

Fresher Social Media Resume Example

Entry Level Digital Marketing Specialist Resume Example

Digital Marketing Specialist Resume Example

Digital marketing manager resume example.

Social Media Manager Resume Example

Content marketing manager resume example.

Email Marketing Manager Resume Example

Try our ai cover letter generator.

Your favourite senior outside college

Home » Job Tips » Resume Writing Tips » Cover Letter For Digital Marketing Internship

Cover Letter for Digital Marketing Internship [with Sample & Template]

If you desire to kickstart your career and gain experience in digital marketing, then applying for an intern role is the best option. As part of the internship application process, you need a cover letter that immediately catches the attention of the hiring manager. So, make sure to put in the effort and craft a compelling cover letter to increase your chances of landing that coveted internship. Refer to our blog to start writing the perfect letter. It provides an overview of how to structure a cover letter for a digital marketing internship with the help of a sample and tips on what details to include to make your application stand out.

Table of Contents

Cover Letter for a Digital Marketing Internship: Essential Elements

A well-written cover letter is crucial for standing out in the competitive internship application process. Here is a list of all the elements necessary for a cover letter for a digital marketing internship.

The header of your digital marketing intern cover letter should include your full name, mailing address, phone number, and email address centered at the top of the page. This contact information allows the employer to easily get in touch with you. This section is important because it provides the basic information an employer needs to contact you regarding your application. You may also include the date.

2. Greetings/Salutation

The opening of your cover letter should begin with a proper greeting or salutation. Whenever possible, make an effort to find out the name of the hiring manager, recruiter, or internship coordinator to address them directly. Personalizing the letter by including the contact person’s name demonstrates that you have taken the time to research the company and role.  If you are unable to find a specific contact name, a greeting like ‘Dear Hiring Manager’ or ‘Dear Internship Coordinator’ is appropriate. Avoid vague greetings like ‘To whom it may concern.’

3. Introduction

The introduction of a cover letter for a digital marketing internship is very important. It should reflect your enthusiasm for the role and exhibit confidence that you are a good fit for their company. A strong introduction will catch their attention and make them want to read more of your application materials.

4. Body Paragraphs

The body paragraphs are the most critical section of the cover letter where you can highlight your relevant skills, experiences, and passion. It is your chance to share more of the details you have mentioned in your resume. In concise yet meaningful sentences, you should explain the following:

• Why you are particularly interested in this digital marketing internship opportunity?
• How your academic coursework has prepared you for this position?
• Any special projects or activities that relate to the responsibilities of a digital marketing intern.
• Key achievements that demonstrate your abilities. 

Convey genuine enthusiasm for the company and specify how you can contribute to its goals.

5. Closing and Signature

In the closing section of your cover letter for an internship in digital marketing, it is pivotal to leave a strong and positive impression on the hiring manager. Thank the hiring manager for the opportunity to apply, show enthusiasm for the role, and summarize your qualifications. Include a clear call to action expressing eagerness for an interview or further discussion.

Cover Letter Template for Digital Marketing Intern

Crafting a compelling cover letter for an internship is a critical step when sending out applications. An effective cover letter template for a digital marketing internship should contain the following key elements.

Sample Cover Letter For Digital Marketing Internship

An effective sample cover letter can provide a helpful template for crafting a customized letter. Use this sample digital marketing intern cover letter as a guide to craft your own cover letter.

Cover Letter Tips for Digital Marketing Intern

When writing a compelling cover letter for an internship in digital marketing, you need to showcase your skills, passion, and suitability for the role. Follow these tips to craft a standout cover letter:

1. Mention Both Your Hard And Soft Skills

Highlight your hard and soft skills that are relevant to apply for a digital marketing internship. These hard skills could include experience with social media platforms, email marketing tools , website analytics, etc. Integrate them smoothly into your letter by providing examples of how you have mastered them.  Discuss soft skills that will make you a great marketing intern, like communication abilities, creativity, time management, etc. Use specific examples to back up your claims of possessing these skills.

2. Research The Company And Their Needs

Before writing your letter, thoroughly research the company and the role. Understand their brand, products and services, work culture, and target audience. Read through the job description and note any particular skills or qualifications they require. Customize your letter to show how your abilities would specifically address their needs.

3. Be Upfront About Your Digital Marketing Knowledge

Be honest about your skill set. Show a willingness to learn and grow in any areas you lack experience. Use your letter to demonstrate base knowledge and illustrate your passion for developing your skills and talents.

4. Match Your Experience With The Job Specifications 

Carefully read through the job description and align your experience with the listed duties and requirements. Provide specific examples of projects or tasks you have tackled that directly relate to what you will be doing as their intern.

5. Always Highlight Your Passion For Digital Marketing

Convey genuine enthusiasm for digital marketing and the opportunity to learn as an intern. Use your cover letter to express why you are excited by and committed to a career in this field. Share when and how you first became interested in digital marketing. Describe any related personal projects, blogs, or social media activity you work on in your spare time.

6. Proofread Your Cover Letter

Before submitting your letter, carefully proofread it to fix any spelling, grammar, or formatting errors. Read the letter aloud and make edits to improve clarity and flow. You can also use our guide to the best cover letter format to gain more clarity.

Skills To Include In Your Digital Marketing Intern Cover Letter

Here are some of the top skills to emphasize when applying for a digital marketing internship:

• Social Media Management: Social media is a vital part of any digital marketing strategy today. Outline your hands-on experience managing social platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Mention and share the results of any campaigns or initiatives you have worked on and the results achieved. 
• Graphic Design: Visual content is essential for engaging social media and website audiences. Highlight any graphic design skills and experience you have with programs like Canva, Photoshop, etc. 
• Copywriting: Strong writing skills are key for crafting compelling social media posts, ad copy, website content, and more. Mention any copywriting experience you have and the types of content you’ve created. 
• Multitasking: Digital marketing involves juggling multiple tasks and projects simultaneously. Emphasize your ability to effectively multitask and manage priority work.

An excellent cover letter for a digital marketing internship is crucial for landing an internship. Use the template and tips provided to craft a customized letter that persuades the employer to move you forward. Highlight your specialized knowledge and willingness to gain hands-on experience in the field. Tailor your cover letter to emphasize the qualifications most relevant to the internship role and prepare for your dream opportunity. If this blog has helped you, check out our guide to draft a resume for digital marketing jobs.

• ← Previous
• Next →

Shailja Kaushik has been an Editor with Internshala since March 2023. She loves creative writing and experimenting with different forms of writing. She has explored different genres by working with journals and radio stations. She has also published her poems and nano tales in various anthologies. She graduated at the top of her class with Bachelor's in English and recently completed her Master's in English from the University of Delhi. Her experiments with writing continue on her literary blog.

Related Post

How to Upload a Resume on Internshala? A Quick & Easy Guide

If you are a job-seeker looking for job or internship opportunities on Internshala, you can add your resume to the website and apply for jobs easily. Uploading a well-crafted resume

Cover Letter For Finance Interns [with Template & Samples]

Securing a finance internship can be a crucial step in launching a successful career in the financial industry. However, getting hired for these positions can be tough, but having an

Cover Letter for a Teacher Position-  A Complete Guide

Are you ready to take the first step towards landing your dream teaching job? Crafting a standout cover letter is your key to making a positive and lasting impression on

Cover Letters for Legal Interns: A Step-by-Step Guide

If you are a law student aspiring for the position of a legal intern, it is important to craft an effective cover letter. A cover letter allows you to highlight