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How To Create an Elevator Pitch (With Examples)

Tips for writing a perfect elevator speech

elevator speech introduction

When and How To Use an Elevator Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

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What's an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. The reason it's called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing.

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

  • Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
  • Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
  • Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
  • Deliver your speech to a friend or record it, so that you can be sure that your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch at job fairs and career expos, and online in your LinkedIn summary or Twitter bio, for example. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, "Tell me about yourself"—think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30-60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

You need to be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit—avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're keeping within the time limit and giving a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate —but you needn’t volunteer that information right off the bat.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you're looking for. For instance, you might say, "a role in accounting" or "an opportunity to apply my sales skills to a new market" or "to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters, who may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, or get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All the same guidelines apply when it comes to a virtual elevator pitch. You may have an opportunity to give an elevator speech in a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

  • Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well lit and aren't in any distracting shadows. 
  • Make eye contact.  Try practicing beforehand, so you get accustomed to looking at the camera—that will help you appear to make eye contact with the person on the other side of the video chat. Though avoid overdoing it or staring!
  • Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

  • I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
  • I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
  • My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
  • I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
  • I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
  • My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.
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How to Create an Elevator Pitch with Examples

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How to Write a Perfect Elevator Speech

“What’s an elevator pitch, and how can it help your career? An elevator pitch —also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you  build your network , land a job, or connect with new colleagues on your first day of work.”

Read the full article at thebalancecareers.com.

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  • 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. That makes preparing for your next pitch an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale. 

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

How to write an elevator pitch 

When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

A foolproof elevator pitch template

Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Body language is also an important part of a solid introduction, as is eye contact. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a way that’s appropriate for the occasion. Go formal for a business pitch or more casual for a fun event. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. You could even start with a lighthearted joke to break the ice. But whatever you do, make sure it’s relevant to your audience. 

Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

A foolproof elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create a foolproof template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to  increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

The savvy with stats elevator pitch

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.  

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software? 

The one-liner elevator pitch

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them. 

The sales elevator pitch

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth. 

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14 Elevator Pitch Examples to Inspire Your Own [+Templates]

Aja Frost

Published: December 13, 2023

Whether you're introducing yourself at a networking event, telling new colleagues about your business, or pitching to another professional — you want to capture attention and get it fast.

salesperson using an elevator pitch or speech

In situations like these, you need a short and easy-to-grasp explanation of your company and its products, like an elevator pitch.

In this post, we'll discuss why you should use a pitch, discuss different types, learn how to write your own, and give you tips on how to make a memorable one.

→ Download Now: 8 Elevator Pitch Templates

What is an elevator pitch?

An elevator pitch — also known as elevator speech — is a short, memorable description of what you do and/or what you sell. The goal is to earn a second conversation, not to convince the person you're talking to that they should hire you or buy your solution.

An elevator pitch is never an opportunity to close a deal. It's an opportunity to close more of your prospect's attention and time. It's a quick introduction to you, your company, and how you can help your prospect.

Elevator Speech Example

Hi, I'm an account manager with Vacation Locator. We help travelers across the world plan their perfect holiday based on their interests, budget, and location preferences. With travel experts assigned to each account, we find the best deals and most unique experiences for each client, so they can enjoy their vacation, instead of stressing out about planning it. On average, we're able to save travelers up to 30% on expenses such as hotel and airfare.

elevator speech introduction

Download Now: Free Elevator Pitch Templates

E-pitch templates to better sell your product, fund your business, or network.

  • 4 Fundraising Pitch Templates
  • 2 Networking Pitch Templates
  • 2 Sales Pitch Templates

You're all set!

Click this link to access this resource at any time.

Free Elevator Pitch Templtes

Fill out the form to get the free e-pitch templates., when to use an elevator pitch.

Pull it out at networking events, conferences, warm calls — and even job interviews or career fairs. Keep your elevator pitch goal-oriented (e.g., "I help companies like yours increase production by up to 30% without additional cost.") and always end with a business card or request to connect on LinkedIn.

If you're curious about what an elevator pitch should look like, or simply ready to jumpstart the pitch creation process, download the templates below. We've compiled several types of templates — from sales pitches to funding requests.

No matter which type of pitch you're delivering, concision is essential. You don't want to waste your prospect's, investor's, or fellow professional's time. With that in mind, how much time should you spend on an elevator pitch?

How long should an elevator pitch be?

An effective elevator pitch is meant to be no more than 30 seconds, just like the length of time you ride in an elevator. You want to keep your words easily digestible, so avoid trying to get too deep into specifics as it can drag on the conversation — and lose your prospect's attention.

You should have an effective elevator pitch prepared before you need it, since you have such a short time to deliver it.

To show your value in under a minute, your pitch needs purpose, flow, and a hook to reel in attention.

How to Write an Elevator Pitch

how to write an elevator pitch

Download Free E-Pitch Templates

Get your pitch started by using HubSpot's easy-to-use templates. As you write your pitch, you can adjust it as required to address the specific needs of the recipient.

The templates include three different types of pitches: For sales prospects, investors, and potential network connections. No matter what you aim to do with your pitch, having a strong starting framework is essential. Telling your or your company's story in less than a minute can be a challenge, and using templates can help you more effectively hone your message.

Once you've downloaded your templates, tailor them by following the steps below.

2. Introduce yourself.

Before jumping into your elevator pitch, you'll need to introduce yourself to the person you're talking to. Write a sentence about who you are and what your role is at the company (e.g., "I'm a sales rep at Better Than the Rest Cable."). This will help you start the conversation off on the right foot.

Remember not to ramble. Researcher Diana Tamir shows that when we talk about ourselves, our brains show activity in the areas linked to value and motivation. Our bodies are rewarded when we talk about ourselves, so, especially when we're in high-stress situations, we resort to what feels good.

Tamir says , "This helps to explain why people so obsessively engage in this behavior. It's because it provides them with some sort of subjective value: It feels good, basically."

The problem with rambling in an elevator pitch scenario is that you haven't earned the prospect's interest or attention yet. They don't care who you are yet, how long you've worked in your company, or what job you had before. Keep the information about yourself to a minimum and earn the right to share more later in the deal.

3. State your company's mission.

Have a clear understanding of what your company does. What's the company's mission and goals for its product or service? Include a section in your pitch where you introduce the company. The more you know about the business, the easier it will be to cater your pitch to the person you're talking to.

For example, "I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs."

This is a succinct description of what the company does — without getting into the weeds. If you were to be cut off after these two sentences, the prospect would still know exactly who you are and what your company does.

4. Explain the company value proposition.

What does your company do exceptionally well that sets its product or service apart from the rest? Write a brief, 1-2 sentence statement about the value the product or service provides to current customers.

You've introduced yourself and your company, now it's time to get to the goods. Let's see what that looks like:

"I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify the most cost-effective and guest-delighting cable plan for them."

In one sentence, you've told the prospect what sets us apart and how you can bring them value. You've likely piqued their interest, but how can you really grab their attention? Read on.

5. Grab their attention with a hook.

Pull in your audience with an exciting story about a customer or the company founders. Or offer up a fascinating fact or statistic about the product. An attention-grabbing hook keeps people engaged with what you're saying. Let's finish up our pitch below with an attention-grabbing statistic.

"I'm a sales rep at Better Than the Rest Cable. We help hotels across the U.S. pair with the perfect cable provider and plan for their region and needs. With regional experts assigned to each account, we help hotels identify the most cost-effective and guest-delighting cable plan for them. On average, we're able to save hotels up to 25% on their annual cable bills."

6. Read and edit the pitch.

Read your pitch aloud and make sure it sounds natural. If your pitch is overly formal, you could come off as stuffy and uptight. Instead, make your pitch conversational. This will keep your audience captivated and more likely to continue the conversation.

Elevator Pitch Templates

Now that you know how to write an elevator pitch, download HubSpot's eight free elevator pitch templates to put your learnings into action. These templates can be used to make a sale, start networking, or jumpstart a deal for business capital.

Featured Resource: 8 Free Elevator Pitch Templates

Our templates follow established best practices for elevator pitches. Each one includes:

  • A personal greeting: Start every pitch by establishing a human connection and making your prospect feel seen and heard.
  • A statement of your company's mission: Your mission can be blended with your value proposition and vice versa. But this piece of information is essential to get your prospect's buy-in, quickly.
  • A hook to get your audience's attention: The hook can be as simple as a probing question or a highly personalized statement that's been tailored to your prospect's needs. Either way, the hook will often seal the deal.
  • A real example: See the template in action by reading a filled-out example, allowing you to visualize what your pitch may look like as you refine and edit it.

Using these templates allows you to save precious time and focus on the essence of the pitch instead of minute details, such as how to start it off or how to organize it. Your prospect's time is valuable, and so is yours.

30 Second Elevator Pitch Examples

If you're looking for some inspiration, look no further. The following elevator pitch examples illustrate different ways to describe what you can offer in 30 seconds or less.

1. An Attention-Grabbing Question

breaking down "the question" elevator pitch into: ask a question, empathize, pivot, add value

This elevator pitch is effective because:

  • It grabs your attention with a question.
  • It reminds you of an annoying — and frequent — pain.
  • It demonstrates empathy for your situation.
  • It's straightforward and doesn't use jargon.

2. The Credibility Boost

As an account executive for AnswerASAP, I talk to hundreds of marketers per month. And 99% of them hate creating reports. It's time-consuming, it's tedious, and it's usually not your highest priority. That's where our tool comes in — it pulls from all of your data to create any report you want in less than the time it takes to pour a cup of coffee.

  • It demonstrates the speaker's authority.
  • It reinforces how strongly you hate making reports.
  • It uses a common metaphor to highlight the tool's ease of use.

3. The Surprise Ending

You want to know how many leads from your webinar campaign became customers versus leads from your trade show booth. But only customers who bought two products — and weren't already in your database.

How long would it take you to create that report?

If you had AnswerASAP, a data and reporting tool, you'd already know. It creates reports in a matter of seconds.

  • It has a "surprise ending."
  • It illustrates how valuable the product is creatively.
  • It forces you to compare your current situation to a better world.

4. An Outlandish Stat

breaking down the statistic elevator pitch example: use a stat for the problem, ask them a question, provide social proof
  • It demonstrates value.
  • It gives you a chance to say, "Sure, tell me more," or "I'm good, thank you."
  • 7. The Reality Check

    breaking down the reality check elevator pitch example: state the problem, aggravate it, tease solution, add value
    • It helps you understand exactly how the product works with a simple example.

    8. The Joke

    How many marketers does it take to do monthly reporting? None if they've automated the process with AnswerASAP. Each employee that uses this tool saves 30 minutes per day on average, which is time they can spend on marketing tasks more worthy of their time such as improving performance on campaigns and increasing ROI across the board.

    • It engages the audience (at least, if you use a joke that's actually funny).
    • It provides instant relatability.
    • It draws on a known truth about the industry and positions an unexpected solution.

    9. The Emotional Appeal

    When I started my career in marketing, I thought I would be making a difference for my organization right away, but as the junior member of the team, all the reporting and administrative tasks were pushed onto me. I was spending so much time creating reports for key stakeholders that could've been diverted to more important revenue-generating activities. If you're not using AnswerASAP, you're spending too much of the organization's time, money, and talent on something that can be generated by our tool on-demand in 30 seconds.

    • It evokes emotion and empathy through storytelling.
    • It establishes a pain or problem you can relate to.
    • It draws a hard-hitting conclusion as a natural "moral of the story."

    10. The One-Liner

    breaking down the one-liner elevator pitch example: demonstrate value, explain the advantage, tell the feature
  • It's too familiar with the prospect to the point of discomfort.
  • It makes assumptions about the prospect's work-from-home tendencies.
  • It uses informal slang ("the absolute pits," "pupperino") for unnecessary humor.
  • 4. Don't under-emphasize the problem you're solving.

    It's possible that you may run into issues when putting reports together for your boss. For instance, things may go awry every once in a while, such as disappearing data or disagreeing sources. With AnswerASAP, you can lay those worries to rest. We have a few features that will help you with those issues if you ever run into them.

    • It treats a customer problem as a possibility and not an urgent reality.
    • It's vague ("things may go awry") and doesn't emphasize how those issues can hurt the prospect.
    • It doesn't specify the product features that will solve the prospect's challenges.
    • Because it never goes into detail, it shows little research and care.

    Remember, an elevator pitch should only come at someone else's prompting. If you're spontaneously reciting it to random people, you're not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.

    Elevator Speech Best Practices

    elevator speech best practices

    1. Keep it brief.

    The purpose of an elevator speech is to be as brief as possible while capturing a prospect's attention. Try to stay under sixty seconds — including your introduction. Even if you're delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.

    If you don't, you won't be able to use your pitch when you're chatting with prospects in situations with tighter time constraints — such as a tradeshow or a chance meeting.

    2. Practice multiple times beforehand.

    You may have written the most incredible elevator speech for your product, but if you hamper the delivery by misremembering or even forgetting parts of your pitch, it won't be an effective tool. Be sure to practice by yourself, with your manager, and with your colleagues.

    The goal isn't just to memorize it, but to practice your tone, pace, and overall delivery.

    3. Come prepared with additional materials.

    When you're delivering your elevator pitch, be prepared to provide your prospect with what they need to continue the conversation. Whether that's a business card, a brochure, or a short demo, carry all that you might need with you.

    The elevator speech is your opportunity to begin a deal on the right foot and speed the nurturing process. Typically, you might take weeks emailing a prospect before they're ready to schedule a meeting with you, but an elevator pitch speeds that work. You want to have the materials you need to keep the conversation going.

    4. Be positive and enthusiastic.

    It's essential to show your personality during your elevator pitch, but whether you're a quiet, calm introvert or a charming, excitable extrovert, you should still convey positivity and enthusiasm.

    You can use your body language and expression to keep things positive, even if your tone is quiet and calm. You might highlight the amazing benefits your prospect will enjoy if they sign up, or tell a positive story from one of your previous clients.

    Most importantly, you should make it obvious that you want to help your prospect more than anything — which will make you sound positive by default.

    5. Vary the tone of your voice.

    As you deliver your pitch, vary your tone and modulation to keep your listener engaged. This will help you emphasize the most important parts of your speech — such as the benefits — while keeping your prospect's attention. The pitch may be short, but you'll be surprised at how easily people can tune out based on your tone alone. We don't want to risk it! Especially if it's a prospect you've never spoken with.

    Reel in Clients with an Effective Elevator Pitch

    While a short speech may seem insignificant, those first conversations can hold some weight. With a well-crafted pitch, you can turn a single conversation with a prospect into a long-lasting customer, or even into a business partner. We hope you found these examples helpful and are inspired to craft your own effective elevator pitch.

    Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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    11 actually great elevator pitch examples and how to make yours

    Hero image with an icon of two people shaking hands on an elevator

    There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.

    It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.

    That nervous, fast-paced speech is an elevator pitch example—a bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction. 

    To highlight that difference—and to really dismantle "The Pursuit of Happyness" as a plot—I've put together some elevator pitch examples and a guide on how to write one that actually works.

    Table of contents:

    Components of an elevator pitch

    11 elevator pitch examples

    How to write an elevator pitch

    What is an elevator pitch.

    An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.

    Elevator pitches were originally exclusively spoken—used in business conversations and investor pitches—but have since grown into a written format used for things like websites, social media, video ads, marketing outreach, and media pitches . 

    You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.

    Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests. 

    The pitch begins with a hook to draw your audience in, veers into the value you offer, provides some proof to support your statement, and wraps it all up with a display of what makes you different.

    It's relatively easy to incorporate these elements into a short pitch. The difficulty lies in choosing a good hook and phrasing your proposition in a way that appeals to the other side of the conversation.

    The hook: This element doesn't need to be fancy or complicated. Make it simple and get straight to the point. For example, if you're pitching a time management tool, your hook can be a personal story like: "When I first started my business, it felt like there was too much to do and not enough time to do it." It can also be a statistic. If you're pitching an online collaboration tool, your hook can be something like: "73% of all teams will have remote workers by 2028."

    The value proposition : This is where you provide an overview of the value you're bringing to the table. Discuss what you're pitching and what it does, research your listener's unique needs beforehand, and prepare a compelling argument for how you can meet them. 

    The evidence: The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.

    The differentiator: Let them know that you're different—that your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.

    The call to action: Make sure you're inviting your audience to take action. They have all the details, and they might be interested. It's time to bring it home with a clear call to action . Ask them to connect with you on LinkedIn, invite them for a coffee chat, share contact information, and make sure there's an opportunity to follow up on the conversation.

    Example elevator pitch with the different components identified by color: the hook is highlighted in purple, value is highlighted in orange, evidence is highlighted in green, the differentiator is highlighted in yellow, and the call to action is highlighted in teal

    11 elevator pitch examples done right

    I rewatched "The Pursuit of Happyness" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.

    If you're at all like me, you'll find the following examples a much better use of your time.

    1. Startup pitch example

    Everyone's got ideas for [shared goal] . But ideas aren't enough.

    We took [shared goal] and turned it into a reality.

    We developed [solution] at [company name] that's [list of qualities] . We made it possible for [target audience] to [shared goal] .

    What sets us apart is our [differentiator, followed by brief overview] .

    If you're passionate about [high-level goal] and interested in [benefit of collaborating with you] , let's connect.

    An example elevator pitch for startup companies, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

    This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration. 

    This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.  

    You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.

    2. Job seeker pitch example

    It took me [period of time] to [achieve goal] .

    It's always been my priority to deliver [high-level result] , but I want to put my [expertise] to use making [high-level goal/impact] .

    At [company name] , I [past experience] that [measureable results] .

    I love what I do. But I [differentiator, high-level goal] .

    If you're looking for a [position/title] who's [differentiator] , let's chat. I'm eager to explore how I can help your organization achieve its [field] objectives.

    Example of an elevator pitch for a job seeker, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

    Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.

    In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive. 

    If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.

    3. Sales pitch example

    Most people [relevant statistic, followed by explanation] . 

    At [company name] , we've taken the [pain point] out of the equation. 

    Our [products] are designed for [value proposition] .

    They're more than just [product] . They're [differentiator, followed by supporting evidence] . 

    We're not just salespeople; we're [differentiator] .

    So, are you ready to find [product selling point] ? Let's [CTA] .

    Example of an elevator sales pitch, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

    In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.

    A sales pitch will always depend on your industry, product, and customer base. Approach your audience by speaking to their greatest pain points .

    4. Networking pitch example

    I'm a [position/title] at [company name] , and I've worked on [past experience] . 

    Over the past [period of time] , I've had the privilege of working with diverse industries, from [industry] to [industry] , and what truly excites me is [shared interest] . 

    I'm here to connect with other professionals who share my enthusiasm for creative and innovative [field] ideas. I really want to explore new [differentiators and shared interests] .

    Let's connect on [communication channel] . I have quite a few compelling [field] resources to share and talk through.

    Example of an elevator pitch for someone who wants to network, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

    This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach. 

    In this example, the author isn't trying to convey their efficiency or results in percentages or measurable performance points. They're sharing aspects of their industry that they're passionate about and are interested in discussing. The point here is to make a memorable introduction at a networking event and gather connections .

    Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.

    5. Investor pitch example

    At [company name] , we [business concept offer] , plain and simple.

    We [value proposition] .

    Our portfolio contains [supporting evidence] .

    Why us? Well, we [differentiator] .

    We roll up our sleeves and get involved. 

    We're currently prospecting [target audience] to join us on our journey. If you're ready to be part of the next [field] disruption, let's talk about how [company name] can help.

    Example of an elevator pitch for someone looking for investors, with the hook, value, evidence, differentiator, and call to action highlighted in different colors

    Investors have heard it all a million times over. It's why their faces are so hard to read—set in unimpressed silence. So it's best to make your hook short and to the point. "We do X to achieve Y" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.

    In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.

    6. Nonprofit pitch example

    Every day, [pain point] .

    [Company name] is working to change that.

    We're a nonprofit dedicated to [high-level goal] . We've already provided [supporting evidence/achievements] .

    We don't want to treat the symptoms; we want to face the root cause of [pain point] . But this will be a losing battle if we're fighting it on our own.

    We're always looking for individuals who share our vision and drive to build a better world where [high-level goal] .

    If you're ready to make a difference, let's discuss how you can be part of the solution.

    Colorful nonprofit pitch example for Hope Unlimited Foundation

    Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution. 

    If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.

    7. Personal branding pitch example

    I'm [name] , and I'm a dedicated [title] . I've helped [past expertise and achievments] .

    I do what I do by [value proposition, followed by differentiator] .

    I'm here to [offered value] .

    There's " [position] " in the title, but I'll be [differentiator] .

    Let's schedule a meeting and discuss what you can do.

    Colorful personal branding pitch example for John, a dedicated life coach

    Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level. 

    If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.

    8. Product launch pitch example 

    I'm very excited to share with you [product selling point] .

    At [company name] , [products] aren't just a [basic nature of product] . We see them as a game-changer in [selling point] .

    This is why we developed our [product] , a cutting-edge [product overview] .

    Imagine all of your [value proposition, followed by key features] .

    Our product has already received rave reviews during beta testing, with users reporting [survey results] .

    [Product] is now available for preorders! [CTA].

    Colorful product launch pitch example for TechCo's GloVision glasses

    This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.

    The hook immediately positions the product as the future or "the next best thing." The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.

    If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.

    9. Rebranding pitch example

    We've done great things as [company name] . We've helped businesses [services and past achievements] .

    We've since been on a journey of transformation, and it's time for a fresh start.

    Our company has grown, adapted, and innovated in response to changing market dynamics. We've [outlined change] . Now, [company name] is about to become [new company name] .

    Why the change? We've rebranded to [rebranding reasons] .

    With [new company name] , you can expect the same quality, expertise, and dedication you've come to trust. But now, we're adding a fresh perspective and a dynamic spirit to our brand.

    We invite you to join us in this exciting phase of our journey. [New company name] is ready to [service/value proposition] .

    Let's schedule a meeting and explore how our renewed brand can better serve your evolving needs.

    Colorful rebranding pitch example for ProjectX

    In this example, the hook immediately delivers the reasoning behind the change. 

    Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.

    10. Consulting services pitch example

    At [company name] , we specialize in [value proposition] .

    With a team of seasoned experts in [field of expertise] , we've successfully guided organizations to [high-level goal] .

    Our approach is all about partnership. We take the time to deeply understand your unique market and audience. From there, we [differentiator] .

    [Company name] can be the catalyst for your business's transformation. Whether you're looking to [goal] or [goal] , we're here to help.

    Let's schedule a virtual meeting to discuss where your company stands and where we can take it.

    Colorful consulting services pitch examples for  StratEdge Advisors

    This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured. 

    11. Technology solution pitch example

    [Relevant statistic].  

    That's how it goes for your [pain point] .

    Imagine you didn't have to worry about [pain point] .

    Our [product] is designed to enhance [process] . We help businesses [value proposition] .

    One of our recent success stories includes helping a [supporting evidence] .

    The thing is, [differentiator] ; we make sure our [product] is specifically customized for your organization's needs. 

    Are you available to meet next week for a personalized demo?

    Colorful example of a tech solution pitch example for cutting-edge automation software

    In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.

    You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.

    It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.

    1. Outline a clear objective

    Before you start writing the elevator pitch, focus on your objective . Are you introducing yourself to grow your personal network, pitching a service or product, prospecting investors, or trying to acquire a new client?

    Your objective will help you pinpoint the information you want to mention in your pitch. 

    Tip: Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.

    2. Define your audience

    One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds. 

    Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.

    Defining your audience goes beyond knowing the name and nature of what might make a potential client. 

    Tip: Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.  

    3. Craft a hook

    You know what you want to say and why. Now you need an opening statement—a hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.

    The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.

    Tip: Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.

    4. Explain your value proposition

    Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?

    Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with. 

    Tip: Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.

    5. Support your pitch with evidence

    Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.

    Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.

    Tip: Draw on your own expertise, and use performance statistics and relevant metrics from previous projects. 

    6. Keep it concise

    It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.

    Tip: Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.

    7. End with a clear call to action

    Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action—one that evokes a response and maybe a more in-depth conversation.

    If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.

    Tip: Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.

    8. Prepare to answer questions

    You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.

    Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.

    Tip: Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.

    Make a unique first impression

    Elevator pitches exist because humans have shorter attention spans than goldfish, and we really need a leg up on our aquatic competition.

    Opportunities are fleeting, especially when businesses are launching every day. In an oversaturated environment, an elevator pitch can help you make an impression that lasts. And who knows, you might just have what it takes to inspire a 50-million dollar movie that Will Smith can "misty-eye" his way through.

    Related reading:

    How to pitch your small business to the press

    How to use personalized sales pitches to convert clients and sell more 

    ChatGPT prompts that will generate great sales emails

    Email etiquette: How to ask people for things and actually get a response

    How to create a project plan (with project plan templates)

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    Hachem Ramki picture

    Hachem Ramki

    Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

    • Small business

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    What Is an Elevator Pitch? Tips and Examples

    Learn more about an elevator pitch and why it's important. Find out when, where, and why to use an elevator pitch. Discover how to make your elevator pitch stand out, and explore some examples for different situations.

    [Featured image] Three colleagues chat in a brightly lit office.

    When you need to make a quick, professional connection, you could try using an elevator pitch. This handy communication tool allows you to quickly convey two or three key points about your business or career, in a variety of situations.

    Read this guide to learn more about elevator pitches, including why, when, and where to use them. Discover elements to include in your pitch and how to make your pitch stand out. Then, explore a few examples of elevator pitches to inspire your own.

    What is an elevator pitch?

    An elevator pitch allows you to share important information quickly. To understand an elevator pitch, think about a ride in an elevator with an important business executive you've wanted to talk to. You only have about 30 to 60 seconds to share your information, so you must capture their attention, get to the point, and wrap it up quickly.

    Even though this brief exchange is an elevator pitch, it doesn't have to take place in an elevator. You can use an elevator pitch at a business event, job interview, or in a company hallway or break room.

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    Why use an elevator pitch?

    You can use an elevator pitch to make yourself known to someone or if you have something that someone else might want or need. An elevator pitch allows you to make a positive first impression in a short amount of time. And it provides the listener with information you want to convey, whether pitching a business idea, introducing yourself, or trying to get a job interview.

    When and where to use an elevator pitch

    Many situations present opportunities for the use of an elevator pitch. Consider any of these places or scenarios:

    If you're promoting a product or service, you’ll likely attend a trade show or two. You'll need a short and exciting elevator pitch to help get prospective customers interested and make sales.

    Industry event

    An elevator pitch can benefit you at a conference or other industry event. You could pick up a new client, get a new business partner, or make valuable professional contacts. Make sure to tweak your message for each person you meet to sound original.

    Career fair

    When you are looking for a job or considering a career change, preparing an elevator pitch for a career fair is a great idea. At these events, employers speak to many different people, but a well-executed elevator pitch can help get you noticed and possibly land a new job.

    A workplace can provide several openings for an elevator pitch. For instance, you may want to use one when:

    Talking with a board member before a meeting

    Collaborating with a colleague on a project

    Conversing with a superior in the break room

    Introducing yourself to an in-house trainer

    Having lunch with a potential client

    Job interview

    Many employers or recruiting specialists start a job interview wanting to know “a little bit about you.” You can answer with a well-rehearsed elevator pitch. Specifically, you can briefly discuss your education and work experience and why you'd be a good candidate for the job.

    Web or social profile

    Use a concise and informative elevator pitch as your bio for your website and social profiles. Prospective customers, clients, or investors can read about your skills, experience, products, or services in seconds. 

    3 elements of an elevator pitch

    Before you deliver an elevator pitch presentation, create a draft of what you want to say. Keep your pitch sounding natural by using language you would use in ordinary conversation with someone you know and respect. Add the following elements to keep your pitch concise and to the point.

    1. Stimulate interest.

    Keeping your audience's needs in mind, begin with a statement or question that will get their attention. When describing yourself, your product, or your idea, consider what characteristics will excite the person to whom you're presenting your pitch. This step may be the only one you have time for, so stimulating interest is important as it can lead to future conversations.

    2. Present value.

    Use logic and facts to describe how you can solve your audience's problem or address their pain point. When conveying what you have to offer, consider the skills or products that this person might want or need, or the ideas that might interest them. Make an impression by giving an example of how you have solved a similar problem when possible.

    3. Make your request.

    Finally, ask your listener for a follow-up based on your purpose for making your pitch, whether it’s an appointment, business card, or more information. Make sure your request relates to the person you're pitching, such as your boss, a hiring officer, or an angel investor, and that it's reasonable. For instance, rather than asking for a promotion, job, or investment, consider asking for a meeting or a phone call to explain why this is a good idea.

    Once you've created a first draft, simplify your pitch by removing unnecessary words. Keep it between 30 and 60 seconds long to leave your listener curious for more information.

    How to make your elevator pitch stand out

    It takes a well-crafted elevator pitch to capture someone's attention in less than 60 seconds. Make sure your pitch grabs and secures your listener’s attention with the following tips.

    Keep your objective in mind.

    When giving your elevator pitch, remember what you want to get from it. Keeping your objective in mind throughout your conversation should help you remember all the essential points.

    Prepare and practice.

    Practicing your elevator pitch and delivering it well makes you believable to your listener and shows that you know what you're talking about. Consider recording your pitch and practicing in front of a mirror to increase your confidence. Be extra-prepared by keeping a business card handy. Doing so shows professionalism and gives your listener a way to contact you.

    Use your natural voice.

    You want your elevator pitch to sound honest and authentic. So make sure you speak in your natural voice and keep your language simple by choosing words you’d normally use.

    Speak clearly.

    Your audience will better understand your message if you speak slowly and clearly. Speaking too quickly can result in jumbled words and cause your message to lose its meaning.

    Show confidence.

    A few non-verbal communication tips can help you show confidence during your elevator pitch. Use good posture, shake your listener's hand, and maintain eye contact while you're talking.

    Tailor your pitch to each situation.

    To tailor your elevator pitch, consider how your offering can benefit each listener specifically. You can ask questions about your listener's particular situation and use the answers to tailor your pitch even further.

    After you've presented your elevator pitch, follow up with an email or send a message through a professional social media profile. Mention how and where you met, thank the person for their time, and ask if you can talk again over the phone or in person.

    Elevator pitch examples

    When creating your elevator pitch, it might help to look at a few examples for different situations.

    Career fair pitch:

    I'm Brenna Jacobs, and it's so nice to meet you. I've been working for seven years as an environmental lawyer for a land development firm in Phoenix, but I'm hoping to move into government work in the DC area, since I grew up there. In your experience, where might I want to focus my energy?

    This elevator pitch presentation is concise, natural, and friendly and doesn't overwhelm the listener with information. As a result, the pitch might lead to a job interview with the listener or point you to other options, which is a win-win situation.

    Pitch for selling a service:

    Hi. I'm Joshua Tate, and I just got my master's degree in marketing from Howard University. I read recently that your start-up is developing a new line of natural dog products. Interning at a local health food store last year was an unforgettable experience; I helped them boost their second-year sales by 14 percent. I'm a dog owner and an environmental enthusiast, and I would love to talk with you about some creative ideas I have for marketing your line.

    This pitch is concise but provides the listener with key information (master's degree in marketing, personal interest in product line, and solid sales statistics). It will likely pique the listener's interest, and you should at least pick up a valuable business contact.

    Your next steps

    To build your communication skills for creating a successful elevator pitch, consider taking Introduction to Public Speaking offered by the University of Washington on Coursera. You’ll have the opportunity to learn how to develop compelling ideas, deliver information effectively, and remain confident while speaking.

    Keep reading

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    Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

    This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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    Introduce Yourself with a Memorable Elevator Pitch

    elevator speech introduction

    You step into the elevator, and a nicely dressed individual turns to you and inquires, "What do you do?" Would you introduce yourself with a compelling and memorable 60- to 90-second message that would lead them to want to continue talking when the elevator doors open again?

    How you introduce yourself is called an "elevator pitch" (also called an "elevator speech"). The technique of articulating who you are and what you do succinctly, and interestingly, is practiced by civilians daily. To compete effectively as you transition from the military, it's important that you, too, have a memorable elevator pitch.

    Why Your Elevator Pitch Matters

    To create and deliver a memorable elevator pitch, first acknowledge that this will feel awkward to you. In the military, you likely didn't worry about showing enthusiasm, being succinct and building a personal brand. Now, in the civilian sector, you do.

    When I teach transitioning service members how to craft their memorable elevator pitch, I'm often confronted with the question, "This feels unnatural. Why can't I just tell someone what I did in the military and they'll ask me questions?"

    If you lead with your military occupational specialty (MOS) or start describing the work you did while in the military, you run the risk of alienating the person you're speaking to. Remember: One percent of the American population served in uniform; 99% didn't. The odds are that you will be speaking to a civilian who may have absolutely no understanding of your military experience.

    A memorable elevator pitch ensures the other person understands what you do and has an opportunity to follow up with comments or questions. This, then, starts a dialogue that could lead to a conversation and possibly a business relationship.

    Elevator Pitch Basics

    I teach this formula for an elevator pitch:

    • First, say who you are and what you do. You might say, "My name is Adam, and I'm recently retired after 22 years in the Army as a personnel specialist. I'm looking for a new career in human resources with a technology company here in Cleveland."
    • Next, put your personal spin on your pitch. Focus on why you enjoy or are passionate about your work. For instance, "What I love most about working in personnel is that I get to be part of starting and developing someone's whole career. I find the career life cycle absolutely amazing."
    • Finally, give a quick example to paint the picture of what you do and what you're looking for. You might conclude with, "I remember this young man I met on his first day in boot camp. He was so brave and confident. In my role, I was able to help him build and refine his skills and talents to become the leader he is today. I look forward to having the ability to mentor and impact others in my next career as well."

    A strong elevator pitch introduces you to the other person. You aren't providing your resume, job description or life story -- just a brief, interesting overview of who you are, what you've done and where you're headed.

    Be sure to ask the other person to tell you about themselves, too. Everyone likes to talk about themselves. If you just continue talking about you, you're depriving them of the opportunity and could miss valuable information and insight.

    The Next Step: Find the Right Veteran Job

    Whether you want to polish up your resume, find veteran job fairs in your area, or connect with employers looking to hire veterans, Military.com can help. Sign up for a free Military.com membership to have job postings, guides and advice, and more delivered directly to your inbox.

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    Elevator Speech Template: How to Create a 30 Second Commercial for Yourself

    Elevator Speech Template How to Create a 30 Second Commercial for Yourself

    Looking for an elevator speech template? In this post, I’m going to explain how to create a 30 second commercial (elevator pitch) for yourself. (Or for your company.) This elevator speech can be used to introduce yourself to a new contact, help you get an interview, or help you sell an idea to a decision-maker. This type of presentation is critical when you have to grab a person’s attention in a positive way and time is short. In this post, we will cover a brief history of the concept, an elevator speech template, and a few examples.

    History of the Elevator Speech

    elevator speech introduction

    In the book, Crosby encourages Quality Managers to create a “pre-prepared speech selling the benefits of their new approach to quality that they could deliver in the elevator if they find themselves unexpectedly in the company of a senior executive for a few floors.”

    The Difference Between an “Elevator Speech” and an “Elevator Pitch”

    elevator speech introduction

    The purpose of the elevator speech is to get the person hearing the speech to want to hear more. Nothing else. In fact, our elevator speech template will encourage the listener to actually want to hear more. In addition, the listener will often ask you to explain the concept in more detail. (If we deliver it well.) So, if you happen to be in sales, and you are looking for a way to get potential prospects to come to you, the template will work well for you.

    The 60-Second Commercial and the 30-Second Commercial

    Eventually, the concept of the “Elevator Pitch” was replaced with a “60-Second Commercial.” Since Crosby’s original concept was one-minute long, sales trainers used the same concept in networking. This concept was simple. When you are at a business card exchange, you want to be able to explain what you do quickly. So, the Elevator Speech became synonymous with a promotional introduction. They just re-named it a 60-second commercial.

    I remember going to networking events in the late 1990’s and early 2000’s. At the time, we were taught to practice a great 60-second commercial. You had to get really good at it. If you did, be able to pitch a random person that you just met and make them want to buy something from you. Of course that was horse hockey. Oh yes, I’m sure, on occasion, someone use this commercial with someone who actually has a specific need. Then, later, the person bought. But, I’d wager that these situations were pretty rare if the person delivering the 60-second commercial was being pushy.

    By the way, today, if it takes 60 seconds to explain what you do, you’ve likely already lost the listener. Recently, the concept has been shortened to a 30-second commercial.

    Elevator Speech Template

    This elevator speech template will show you how to create a 30-second commercial for yourself or company. One key to making this process work is to be both genuinely interested in the other person. Another key, though is to get the person to pull the information from you. A good analogy for this is fishing. No one ever caught a fish by dunking their head underwater and telling the fish how great they were. First, you have to offer the fish something that the fish wants. Then, you have to wait for the fish to make the next move. Finally, you have to set the hook. The 30-second commercial is very similar . (Except that the listener doesn’t end up grilled on a plate at the end. Okay, maybe I could have come up with a better analogy, but you get the point.)

    • Introduction (If Necessary)

    elevator speech introduction

    For instance, I know that most people have never heard of The Leader’s Institute ®. So, by not explaining in detail about what the company does, it leads the person to ask, “So, what does The Leader’s Institute ® do?” Also, instead of saying that I’m a teacher or trainer, I say professional speaker. It builds interest. It also makes the speaker want to know more.

    By the way, the best way that I have ever found to do that is to ask questions of the other person. If I want the person to ask me something, I will often ask that same thing about them.

    • Focus on the Problem that You Solve (Want to Solve) for People.

    The big mistake that a lot of people make here is to pull out the salesperson fangs .

    “Well, let me tell you… The Leader’s Institute ® is an international training company specializing in leadership, presentation skills, and team building events. We conduct as many as 300 public speaking classes every year. We have also trained over 100 professional speakers. In addition, we have over 30,000 people every year participate in our team building activities. Would you like me to send you some information about some of our public speaking classes or team building events?”

    The person will likely be polite, but quickly try to distance himself/herself from you. Going back to the fishing example, you got a tiny nibble, and then jerked the line.

    Instead, you want to tease the fish a little. Give them another taste of the bait. The best way that I have ever found to do this is to tell the person how you can solve a problem that they can relate to. For instance, in my own case, I might just say something like, “I help people eliminate public speaking fear.” Then… I shut up. I wait for the inevitable… “How exactly do you do that?” I have my second nibble. Now, it is time to set the hook.

    • Tell a Quick Emotional Story

    This is where the actual 30-second commercial actually starts. The best commercials are the ones that take you on a journey. They tell you a story. Your 30-second commercial should do the same. So, whatever problem that you have just said that you solve, give a 30-second example of a time you did it.

    For instance, I might say something like…

    Well, let me give you an example. a few weeks ago, Whole Foods had me fly into Miami to coach a team their regional managers. The leader of the team was a very charismatic and energetic speaker. So, the managers who worked under him were a little self-conscious about speaking in front of him. So, basically, I helped them have a series of mini-successes which built up their speaking skills and confidence. By the end of my training with them, they were presenting better than most professional speakers. The boss was so shocked at how well everyone did, that he recommended me to Whole Foods corporate in Austin.

    Of course, if you pick an example that is closely related to the listener, that works better. So, if I’m speaking to a person in the tech industry, I might give an example of training I did for HP or Microsoft. (Yup, I actually did presentation training for the people who created PowerPoint.)

    • The Subtle Take Away

    The subtle take-away is the last stage of the Elevator Speech Template. In sales training, we always teach sales people to “Ask for the close.” In presentation training, we encourage speakers to create a “Call to Action.” When we are doing an elevator pitch, though, we don’t want to seem pushy. We want the “close” to be the listener’s idea. So, a subtly take-away can help.

    So, instead of me closing with, “Do you or anyone you know need presentation training?” I’d be more subtle. I might say something like, “I’m guessing that working for [Listener’s Company], your team is full of highly skilled presenters. I doubt that they would need the kind of help that I offer, though, huh?”

    The moment that I get the listener to disagree with me… Well, I win.

    Examples Using the Elevator Pitch Template

    Internal elevator pitch to get funding for a project.

    Let’s say your team has found a solution to a software glitch, but you need $10,000 in capital to fund the project.

    (Intro) Hey boss, it’s Doug from software R&D. (Problem) We have been working on a software glitch that is causing customer service to not be able to pull up customer records. Joe in customer service has determined that we are losing about $5,000/month from it. However, it looks like we have found an easy solution. [Pause and wait for boss to ask, “How?”] (Quick Emotional Story) Let me give you an example. Last week, we got a call from a customer wanting to cancel his service. The customer service rep was able to save the customer by scheduling a tech to come out first thing the next morning. The tech never showed. The customer was irate. Not only did he cancel, but he had a few choice curse words for the rep. We have no chance of ever getting that customer back. Our average customer stays with us three years. So, we lost about $150 this month and $4,000 lifetime by losing that single customer. Joe said that we lost $5,000 just this month. So, if just a few of the deals that we lost were like the one that I saw, we might be losing tens of thousands of dollars from this glitch. Turns out, we can purchase a newer, more up to date scheduling app for just $10,000. (Subtle Take Away) It may take a while to budget the $10,000. So, we can probably get the new scheduling app in use in about 6 months. What do you think?

    30-Second Commercial for a Financial Planner

    Let’s say you are a financial planner at a business card exchange, and you are looking for new clients. Instead of saying, “I’m a financial planner” focus more on the problem that you solve. Then come up with a job title that encompasses that solution. Here is an example.

    (Intro) Hi, I’m Doug Staneart, and I’m a retirement specialist for Edward Jones. [Retirement specialist? What is that?] Basically, I help people retire young enough so that they can still enjoy their wealth. [Really, how do you do that?] Let me give you an example. Back in 2008, I had a family who had been investing with me for about 15 years. The couple was in their mid-forties, and they were just preparing for retirement at 65. Well, I started noticing that there was a lot of uncertainty in the market. So, I suggested that they pull out of all of the funds based on the stock market. After the crash, we reinvested. The almost tripled their nest-egg in about five years. I got a postcard from them in St. Thomas a few weeks ago. They both retired at 55, and they have been enjoying themselves for a few years now. (Subtle Take-Away) You’ve been preparing for retirement for decades, so I doubt that story is really exciting you. though.

    The Point is Get Them to Come to You

    Remember, focus on the problem that your listener wants to solve. Then show them how you can help them solve it. You can’t push a rope. However, if you can convince the other person to pull the rope, you will move closer to them.

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    20 Unique Elevator Speech For Every Situation

    elevator speech introduction

    I like building and growing simple yet powerful products for the world and the worldwide web.

    Published Date : November 11, 2021

    Reading Time :

    elevator speech

    A speech is a form of communication that conveys information to an audience. It is one of the most important and highly valued forms of communication in human society.

    Speech has been used throughout history for various purposes, such as social interaction, education, and entertainment. However, we’ve recently learned how to use it daily.

    In this blog, we will discuss the exact details of how to write a great elevator speech . Plus, we will give you ample material on what types of speeches are great for each situation you might be in. If you write your pitch, you’ll find some spectacular elevator speech examples here.

    Getting Ready: What is an Elevator Speech?

    An elevator speech lets you  provide a fast rundown of who you are and what you do. A pitch might be an opportunity to make a genuine relationship with an audience member that you can use in the future. There may not be an immediate advantage, but you should be ready to make an elevator pitch at any time.

    In truth, whether they know it or not, most individuals have done an elevator pitch . As a result, pitches come in many shapes and sizes, ranging from job interviews to brand-new company prospects. Preparing for your next pitch is an important part of marketing yourself and your business. You can do it by scanning through elevator speech examples.

    Furthermore, an elevator speech is essential because:

    • It doesn’t make your listeners yawn.
    • Organize your thoughts briefly.
    • It helps to identify your market.

    When to use elevator speech depends on the audience you are speaking to. For those who have been out of school for a while, you might want to use it for the introduction. There are also elevator speech examples for students that may vary.

    Steps on How to Make an Elevator Speech

    Separating key information from less significant information is necessary to make a good elevator speech . Hence, being able to communicate successfully at work is critical.

    The solid elevator speech examples have many key components you must grasp before developing your own.

    1. Introduce Yourself

    The best pitches always begin with a brief introduction . It might be as basic as saying your name and employer if applicable. 

    As with eye contact, body language is vital to a strong introduction. Here are a few pointers for your pitch while meeting a new client or customer:

    • Make a good first impression by greeting your audience appropriately for the situation.
    • Consider dressing formally for an important business meeting or casually for a pleasant get-together.
    • You’ll have to think outside the box for the video chat introductions for virtual meetings and networking events.

    2. Describe What You Do

    If the issue draws the audience in, then the solution will keep them interested. It is your opportunity to demonstrate why you’re the best person to assist them. Spend time honing your solution since it is the most crucial component of your elevator pitch .

    3. Provide Your Value Position

    Having gotten your audience interested, you need to close the offer. Describe how your answer is superior to everyone else’s.

    4. Engage Your Audience With a Question

    Before you go, leave your audience engaged by offering praise or asking a question. Always err on the side of sincerity instead of saying goodbye in a prepared manner .

    Nail your Elevator Speech , practice with Orai

    How to Write an Elevator Speech?

    1. identify the needs.

    Your elevator speech should have a great beginning, but you must first determine what need your business is trying to fill. Why should your audience, customers, and future consumers choose you above the competition?

    2. Determine Your Target Audience

    As previously said, recognizing the issue you can address for your readers and clients is the first stage. However, the second step is identifying who those people are.

    3. Straight to the Point

    It’s okay to be creative while drafting your elevator speech , but don’t be too brilliant that people don’t understand! You should be able to give your elevator pitch when it takes to travel the elevator.

    4. Be Memorable

    In your elevator speech , you may utilize humor, paint a mental image, and be animated. Be careful not to oversell your abilities or yourself.

    5. Dig Deeper

    Provide yourself the space and time to further identify your target audience’s problems. Then, identify how you’re going to solve them.

    General Elevator Speech Examples

    Start building your speech using our elevator speech template, and then add facts and customized greetings as required. This template contains all four components to ensure that your elevator pitch hits all the right notes.

    30-Second Elevator Speech Examples

    Template 1: sweet and short.

    It is a regular occurrence. That is not to say it is the finest, but it is an excellent elevator speech example of a fast and simple pitch that works in virtually every setting. 

    When developing this elevator pitch , make it as brief and concise as possible. Consistently adhere to the 30-second or fewer guidelines since the aim is to be brief and honest.

    “The issue is that work is chaotic regardless of industry or skill level. However, effective project management software may assist in increasing productivity and communication. In years, I haven’t missed a deadline. If you’re interested in learning how it may benefit your team, call me, and I’ll go over some stats.”

    Template 2: Be Relatable

    When you want to get your audience’s attention, use a personal narrative they can identify with. If you want to sell anything, you need to make a personal connection with the customer first.

    “It’s a pleasure to meet you at long last. What is the current state of the company? Communication has been a problem for you recently. That was a problem for both my team and myself. After using project management software, our cooperation and communication significantly improved. That’s great that you’ve found a solution that works for you and your group.”

    Template 3: Knowledgeable With Stats

    Start your pitch with a bang by revealing eye-catching facts. You must have concrete data to back up your stats before throwing a pitch to verify their correctness. An effective statistics presentation concludes with a connection between how your solution may help address the problem.

    “Despite greater distance connections, 60% of employees’ time is spent on work coordination, 26% on specialized work, and 14% on strategy. Did you? It’s reasonable that organizations need help managing projects. Using project management technologies may save coordination time and boost skilled work.”

    Template 4: Savvy With Questions

    This example employs the use of questions to help your audience understand your pitch. Because the audience is involved, they are forced to participate rather than merely listen. Start and conclude your speech with a thought-provoking question that will linger in the minds of your listeners.

    “Have you ever felt like you’re working too hard? I’ve heard similar complaints from numerous people. I’d work hard days and nights to catch up. But do you know anything? Our project management software has increased my productivity. “When did you last do anything like this?”

    Template 5: Humorous Approach

    The audience will be more receptive if your elevator speech is lighthearted. Use a GIF or a short amusing video between slides to lighten the atmosphere. Consider the occasion and tone of your organization before utilizing this elevator speech example.

    “Most people can only pay attentively for around eight seconds before losing interest. That’s not enough morning time to place my coffee order. That might explain why my barista consistently makes mistakes. But in all seriousness, I believe it is why many businesses have difficulty meeting deadlines.”

    Template 6: Storyteller

    Use real-life examples from customers or your life experience to engage your audience. This is extremely useful if your subject is difficult to describe in 30 seconds or less.

    “One of our customers switched to a remote workforce and needed assistance meeting deadlines. Their productivity increased by up to 10% after working with us so that they could spend more time on higher-value tasks like strategic planning.”

    Template 7: Driven With Emotions

    If you can make your pitch emotionally charged, you’ll have a higher chance of winning over your audience. To avoid the talk from devolving into anything depressing, maintain your emotions on the positive side.

    “While it may seem to be another tool at first glance, closer inspection reveals that it aids team collaboration. Not only that, but it also aids in forming cohesive teams that look forward to working on new projects. That’s difficult to come by, yet everyone wants it.”

    Template 8: Ending With Surprise

    Good elevator speech examples have surprising conclusions and creatively display how beneficial the products are. You’re compelled to weigh your existing circumstances against a better one.

    “You’re curious about the conversion rate of leads generated by your webinar campaign vs. your trade show booth. However, it applies only to consumers who purchased two or more items and were not previously in your database. You’d already be aware if you used our data and reporting tools. It generates reports instantly.”

    Template 9: One-Liner

    Avoid cliché one-liners and personalize your ending. It’s important to leave them with a lasting impression with a unique concept.

    “Every week, more than a quarter (26%) of deadlines are missed due to a lack of clarity . However, using the appropriate project management tools might drastically reduce this figure. Can you afford not to utilize project management software in your company?”

    Template 10: Mutual Understanding

    “William Koch, I believe, is someone to whom we both have a connection. He’s one of our clients. By using our technology, his organization reduced the time it takes to build new software in half. Since your businesses are of a comparable magnitude, the outcomes will probably be the same. Interested in learning more about what we could do on his behalf?”

    Template 11: Written Speech

    Once you give your pitch, it produces a thought-provoking and lyrical flow. Because you’ll have to recite this pitch from memory, practice is essential to your game plan.

    “Wendy here! Nice to meet you. Do you work for Apollo? I’ve heard good things. I heard you need project management assistance. Anyone in business—sales or suppliers—needs assistance managing tasks and teamwork. Without it, work may be a mess, particularly today. That’s why we built a software application that helps people and teams manage projects and communications. Have you considered utilizing anything similar?”

    Template 12: The Advisor

    “We’ve discovered that content marketing is a major challenge for fledgling B2B SaaS enterprises. We helped many of your colleagues produce, publish, and promote blog material last year, resulting in a 20% increase in leads. Want to know more?”

    Template 13: Attention Grabber

    “Have you ever been told to “whip up a short report before the day ends”? You say yes, but your heart sinks because it won’t be fast. As marketing professionals, my company’s founders had to deal with this issue repeatedly. So they built a program that consolidates data and generates reports in under 30 seconds.”

    Template 14: Credibility Boost

    “Every month, I speak with hundreds of marketers. And they despise writing reports. It’s tiresome, time-consuming, and not your priority. Our tool uses all your data to produce whatever report you want in less time than it takes to make a cup of coffee.”

    Elevator Speech For Every Situation

    Let’s look at some of the best examples of elevator speeches. An elevator pitch may help you arrange your ideas and prepare for the real thing.

    1. Formal Meeting

    A presentation might be a terrific supplement to typical elevator speech examples. Whether or not you produce a presentation, the goal of this meeting is to sell your product professionally.

    “I reviewed your existing productivity metrics and saw room for improvement. Our project management software may help you reclaim up to 10% of your workday. That means more work gets done, and more work means greater success for your company. Not to add, our product is the only one in the business with goal-setting features.”

    2. Job Interview

    Whether with HR, a recruiter, or a hiring manager, most interviews begin with “Tell me about yourself.” Preparing an elevator pitch may help you be ready when the chance arises.

    “The most common instance is a networking gathering. Establishing friendships through video chat maybe even more difficult in the emerging virtual-first society. That’s why creating a great elevator pitch is critical regardless of where you’re presenting.”

    3. Networking Event

    “Hello, I’m Orai from Apollo Enterprises. Around the globe, we’ve improved team productivity and cooperation. Reach out if you need project management support. Let’s create a big influence on your organization. I’ll also have your contact details available.”

    4. Sales Pitch

    Professionals frequently use sales jargon, but the trick is to create a personal connection while selling softly.

    “Our team struggled to become a remote workforce. People struggled to locate the right information and communicate effectively. But happily, we discovered a solution. Using project management tools enhanced cooperation and production. Every firm has its preferences, but I can vouch for our software’s ability to link objectives to the effort required to attain them.”

    5. Virtual Meeting

    “Thank you! I saw your competition exceed you year-over-year. I ran a quick competitive analysis and found no major flaws. How’s it doing with remote work? If you’re curious, I can give you some productivity gains from adding project management tools to your present workflow.”

    6. Meeting With Business Owners

    There are significant differences between pitching a firm owner and an executive. They’re more difficult to market since they’re wary of making additional financial commitments.

    “I enjoy your company’s goods. And I fully support your objective. I realized there might be ways to boost internal productivity and cooperation. Do you use project management software? It might significantly influence company growth today or in the future.”

    What are some tips for refining your pitch delivery, body language, and voice?

    Master your pitch by crafting a clear and concise message, practicing confident delivery, and projecting your voice from your diaphragm. Use VR for realistic practice, mirror checks for body language , and feedback from others to refine your presentation and leave a lasting impression.

    What should be the focus of a pitch to set yourself apart and hook people in?

    The focus of a pitch should be on highlighting what makes you and your company unique, what is fascinating about your story, and what will captivate the audience’s interest and make them eager to learn more.

    What role do eye-opening statistics play in a pitch?

    Leverage eye-catching statistics to supercharge your pitch. They grab attention, build trust, and showcase your value. Data appeals to both logic and emotions, making your message persuasive and memorable. Highlight expertise and achievements with impactful numbers to resonate with your audience.

    How can you identify your goal for the pitch and your ideal audience?

    Before crafting your pitch, solidify your goal (promotion, awareness, sales?) and target audience (who benefits most?). Research their demographics, interests, and needs to tailor your message and maximize engagement.

    What should you consider before writing a pitch?

    Craft a winning pitch: Know your goal (promotion, awareness, sales?) and target audience (who benefits?). Tailor your message to their needs, highlight your USP , and answer “What’s in it for them?”. End with a question to spark conversation and connection.

    When should you use an elevator pitch?

    An elevator pitch is your versatile tool to showcase yourself, your product, or your idea in 60 seconds. Use it for investors, website bios, social media, book blurbs, management pitches, or job interviews. Be prepared to strike anywhere and leave a lasting impression.

    What are the advantages of using an elevator pitch?

    The advantages of using an elevator pitch include being well-prepared for networking events, reducing nervousness, and building confidence . With a practiced elevator pitch , you have a clear and concise introduction ready, eliminating awkward pauses and ensuring a professional and polished delivery. This preparation allows you to make a positive first impression on new contacts, speak confidently without stumbling over words, and initiate conversations effectively.

    Why is having a clear call to action essential in a pitch?

    A strong call to action (CTA) is your pitch’s closer. It tells the audience exactly what you want them to do next, whether it’s contacting you, trying your product, or learning more. A clear CTA guides them toward your desired outcome, boosting engagement and conversions. It sets you apart, leaving a lasting impression and making them eager to connect.

    Why is asking a question at the end of a pitch important?

    End your pitch with a bang : surprise, intrigue, and a thought-provoking question . This sparks curiosity, engages the audience, and opens the door for a deeper conversation. A well-crafted question can build connections and turn your pitch into a valuable dialogue, paving the way for future success.

    How do you get your pitch right?

    Shine in 60 seconds! Craft your elevator pitch by considering your goals, audience, and USP . Engage with a thought-provoking question , address pain points with solutions , and use statistics, social proof , and your experience to stand out. End with a clear call to action and leave them wanting more.

    How and where can you practice delivering an elevator pitch?

    Master your elevator pitch with Passage_1’s tips: practice delivery , try the Orai app , or find online simulations for feedback. Explore additional resources and start practicing today!

    Key Takeaways

    An elevator speech is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 20 elevator speech examples above will help you develop your method.

    This tutorial should have helped you learn how to remember a speech quickly. You may also get a free trial of Orai on the App Store. Start your free trial in the app store now.

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    COMMENTS

    1. How To Give an Elevator Pitch (With Examples)

      1. Start by introducing yourself. As you approach someone to pitch to at an event, interview or anything in between, start off with an introduction. Start your pitch by giving your full name, smile, extend your hand for a handshake and add a pleasantry like, "It's nice to meet you!". 2.

    2. How To Create an Elevator Pitch (With Examples)

      What To Say in Your Elevator Pitch. What Not To Say and Do During Your Elevator Speech. Tips for Virtual Elevator Pitches. Elevator Pitch Examples. Photo: Hybrid Images / Cultura / Getty Images. An elevator speech (elevator pitch) is a quick synopsis of your background. Here's information on elevator speeches, what to include, and examples.

    3. How to Give a Great Elevator Pitch (With Examples)

      Part 1: Who Are You? Your elevator pitch starts with your name, of course, but also consider throwing in a "hook" that gives the person you're speaking with an opening to ask you questions. Here are some examples: "I'm [your name], a recent graduate of [university] with a degree in [your degree].".

    4. How to Create an Elevator Pitch with Examples

      This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting). Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you. Done right, this short speech helps you introduce yourself to career and business connections in a compelling way.

    5. 15 creative elevator pitch examples for every scenario

      Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. Introduction: "Hi I'm [name], a [position title] at [company name]. It's great to meet you!"

    6. 14 Elevator Pitch Examples to Inspire Your Own [+Templates]

      The purpose of an elevator speech is to be as brief as possible while capturing a prospect's attention. Try to stay under sixty seconds — including your introduction. Even if you're delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.

    7. Perfect Pitch: How to Nail Your Elevator Speech

      8. Ride the Elevator. The next time you ride an elevator (alone), practice your speech. First, give yourself some time by going to the highest floor. Then, try giving your pitch from a middle floor and from the first to the third floor, too. Having to make just a few brief moments count will help you to hone the words you need and scrap the ...

    8. 11 actually great elevator pitch examples and how to make yours

      The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve. If you're writing a product launch elevator pitch, focus on the product and let it speak for the company. 9. Rebranding pitch example. We've done great things as [company name].

    9. How to Give an Elevator Pitch (With Examples)

      Now you've got your perfect elevator pitch written up, it's time to learn how to deliver it. 1. Speak Confidently. Being confident is, of course, easier said than done. But when delivering your elevator speech, you want to be clear, confident, and compelling. Now is not the time to be shy, especially if you're pitching your business or ...

    10. How to Make an Elevator Pitch (With Examples)

      Elevator Pitch Examples: Introduction at a Career Fair/Networking Event. wrong. I'm a sales executive with over 10 years of experience leading automotive sales teams to victory and delivering extraordinary sales results. "That sounds amazing, Jerry, congratulations!" (Euphemism for: "You've just bored me to death.")

    11. What Is an Elevator Pitch? Tips and Examples

      An elevator pitch allows you to share important information quickly. To understand an elevator pitch, think about a ride in an elevator with an important business executive you've wanted to talk to. You only have about 30 to 60 seconds to share your information, so you must capture their attention, get to the point, and wrap it up quickly.

    12. 9 Elevator Pitch Examples To Ensure You Stand Out

      An elevator pitch or elevator speech is a 30-60-second long speech that informs listeners about you, what you do, and why it's relevant to them — whether you're trying to sell a product, services, or yourself as a candidate for a job. You can use it to quickly introduce yourself in a job interview, at a job fair, during conferences ...

    13. Introduce Yourself with a Memorable Elevator Pitch

      How you introduce yourself is called an "elevator pitch" (also called an "elevator speech"). The technique of articulating who you are and what you do succinctly, and interestingly, is practiced ...

    14. The PERFECT Elevator Pitch

      The PERFECT Elevator Pitch - Introduce Yourself In 30 Seconds Or Less (EXAMPLE INCLUDED) Grab The Career Advancement Toolkit TODAY: https://heatheraustin.on...

    15. The 15-Minute Method to Writing an Unforgettable Elevator Speech

      Minutes 11-15: Speak it Out Loud. Before you land on a final elevator speech, you need to actually test it out—out loud. You want this to sound like something you would actually say in normal conversation, not like you're obviously reciting something you carefully wrote. One thing that this step will help weed out is jargon.

    16. PDF The 30 Second Elevator Speech

      The 30 Second Elevator Speech. An elevator speech is a clear, brief message or "commercial" about you. It communicates who you are, what you're looking for and how you can benefit a company or organization. It's typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator.

    17. Elevator Speech Examples

      The best elevator speeches end with a call to action—that is, something you can ask the listener to do (in a nice way) if they want more information or want to continue the conversation. ... But by following these guidelines, you can craft a concise, clear introduction. Your elevator speech will always be a work in progress. It will morph as ...

    18. Elevator Pitch Examples and Creative Personalization Ideas

      When that moment comes to sell yourself, be prepared with these elevator pitch examples. Know what to say and how to say it with these steps and tips.

    19. PDF Networking: How to Introduce Yourself

      A networking introduction or "elevator pitch" succinctly defines you and your background and interests. It can be used at career fairs, conferences and networking events. The elevator pitch is a short summary given in the time span of an elevator ride (approximately 30 seconds to two minutes). The goal is to introduce yourself,

    20. PDF INTRODUCE YOURSELF: THE 30 SECOND ELEVATOR SPEECH

      A good elevator speech improves your confidence and makes it easier to present yourself at career fairs, networking events and interviews. Use this guide to develop key points for your elevator speech, then practice in front of a mirror until you have a smooth and professional delivery. SAMPLE INTRODUCTION . Hello.

    21. How to Create a 30 Second Commercial for Yourself

      The Difference Between an "Elevator Speech" and an "Elevator Pitch" By the early 1990's the term had been adopted by sales trainers around the world. In fact, eventually, the term "elevator speech" became synonymous with "elevator pitch." Sales trainers taught that you had to be able to deliver a value proposition quickly.

    22. 20 Unique Elevator Speech For Every Situation

      Template 1: Sweet and Short. It is a regular occurrence. That is not to say it is the finest, but it is an excellent elevator speechexample of a fast and simple pitch that works in virtually every setting. When developing this elevator pitch, make it as brief and concise as possible.