mkt 100 week 4 assignment 1

MKT 100 Week 4 Assignment 1 Positioning Statement and Motto

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Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep Cherokee, Amazon, or Google):

1. Target Customers/Users 

Who are the target customers for the company/brand? 

[Insert response]

How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?

What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? 

What do these target customers’ value? 

2. Competitors 

Who are the brand’s competitors?

What product category does the brand fit into? 

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to? 

3. USP (Unique Selling Proposition) 

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? 

What is the brand’s uniqueness? 

What is the competitive advantage of the brand? How is it different from other competing brands? 

Does the brand have any attributes or benefits that dominate competitors? 

4. Positioning Statement & Motto 

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. 

• BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). 

• BMW Motto: BMW is the ultimate driving machine. 

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Positioning Statement and Motto

In this assignment, you will create a positioning statement and motto for one (1) of the following brands: alfa romeo, google, or amazon.com. select only one (1) brand. use the information listed, as well as your own research, to assess the brand by comp, mkt 100 assignment, mkt 100 assignment- amazon, help please, i need help.

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MKT100 - Week 4 Assignment: (Positioning Statement & Motto)*Use...

MKT100 - Week 4 Assignment: (Positioning Statement & Motto)*Use...

MKT100 - Week 4 Assignment: (Positioning Statement & Motto)*Use the provided information, as well as your own research, to assess one (1) of the stated brands(Aston Martin, Jenny Craig, Evenflo Baby or Fanatics) by completing the questions below with anORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINALpositioning statement and motto for the brand you selected

Answer & Explanation

Brand: Jenny Craig

Positioning Statement: Jenny Craig: Empowering Healthy Transformations for Lasting Weight Loss

Motto: "Your Journey to a Healthier, Happier You Starts Here"

Explanation : Jenny Craig is a well-known brand in the weight loss industry, offering personalized weight management programs and support. To assess Jenny Craig's positioning, we need to consider its target market, unique attributes, and the benefits it provides.

1 Who is the target market for Jenny Craig? Jenny Craig's target market includes individuals who are seeking effective and sustainable weight loss solutions. The brand appeals to both men and women, primarily targeting adults who may have struggled with weight management and are motivated to make lasting lifestyle changes. It caters to individuals who value professional guidance and support throughout their weight loss journey.

2 What sets Jenny Craig apart from its competitors? Jenny Craig stands out from its competitors through its comprehensive approach to weight loss. The brand offers personalized meal plans, one-on-one coaching, and a supportive community to empower individuals in achieving their weight loss goals. It combines the benefits of expert guidance, convenient meal options, and ongoing support to create a holistic weight loss experience.

3 What are Jenny Craig's key benefits and features? The key benefits of Jenny Craig's programs are personalized meal plans, nutritionally balanced meals, ongoing support from trained consultants, and access to a supportive community. The brand's approach focuses on teaching individuals about portion control, making healthier food choices, and incorporating physical activity into their daily routines. By providing structure, accountability, and guidance, Jenny Craig helps individuals adopt sustainable habits for long-term weight management.

4 How does Jenny Craig fulfill the needs and desires of its target market? Jenny Craig fulfills the needs and desires of its target market by offering a comprehensive weight loss solution that is tailored to individual needs. The brand addresses the desire for effective weight loss with its evidence-based programs and proven results. It provides ongoing support to help individuals stay motivated and overcome challenges, promoting a sense of empowerment and confidence throughout their weight loss journey.

Based on the above assessment, we can develop a new original positioning statement and motto for Jenny Craig:

This positioning statement highlights Jenny Craig's commitment to empowering individuals to achieve lasting weight loss and transform their lives for the better. It emphasizes the brand's personalized approach, comprehensive support, and focus on sustainable lifestyle changes. The motto further reinforces the idea that Jenny Craig is the starting point for individuals looking to embark on a healthier and happier journey towards weight loss success.

Jenny Craig is a well-established brand in the weight loss industry, known for its comprehensive and personalized approach to helping individuals achieve lasting weight loss. The brand's target market consists of men and women who are motivated to make significant lifestyle changes and are seeking effective solutions to their weight management challenges.

What sets Jenny Craig apart from its competitors is its holistic approach. The brand provides personalized meal plans, nutritionally balanced meals, and ongoing support from trained consultants. This combination of elements ensures that individuals receive the guidance and tools they need to make sustainable lifestyle changes and achieve their weight loss goals.

Jenny Craig's key benefits lie in its ability to fulfill the needs and desires of its target market. By offering personalized meal plans, the brand addresses the desire for convenience and takes the guesswork out of meal preparation. The nutritionally balanced meals not only promote weight loss but also teach individuals about portion control and healthier food choices. The ongoing support from consultants ensures accountability and motivation throughout the weight loss journey, while the supportive community creates a sense of belonging and encouragement.

With its focus on empowering healthy transformations for lasting weight loss, Jenny Craig's positioning statement highlights its commitment to helping individuals achieve their weight loss goals and improve their overall well-being. The brand's motto, "Your Journey to a Healthier, Happier You Starts Here," encapsulates the idea that Jenny Craig is the starting point for individuals looking to embark on a healthier and happier path.

In summary, Jenny Craig stands out in the weight loss industry by offering a comprehensive and personalized approach that addresses the needs and desires of its target market. Through its programs, meal plans, and support, Jenny Craig empowers individuals to make lasting lifestyle changes and achieve their weight loss goals, ultimately leading them to a healthier and happier version of themselves.

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MKT 100 Assignment Week 4, marketing homework help

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jsenmvre1212

Business Finance

Description

Week 4 Assignment

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

YOU MUST DOWNLOAD THE TEMPLATE PLEASE SO I CAN GET GRADE.

Explanation & Answer

hello, i am done see attachedGoodbye. Assignment 1 Positioning Statement and Motto Use the provided information, as well as your research, to assess one (1) of the stated brands (Jeep Cherokee, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep Cherokee, Amazon, or Google): 1. Target Customers/Users Who are the target customers for the company/brand? Individuals who use the internet for online shopping through e-commerce websites and mobile users on highly featured mobile applications. How could/does the company reach its customers/users? What methods and media might and does the company use to reach the customers/users? Through Google advertising tools like Google AdSense. Medias like search engines Google and Yahoo through their websites. What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc.). How do they want to be perceived? Detailed product description including title, price, and images of the products, which can be a consumer an ultimate selling, point thus consumer change or conversion. Amazon target is the upper and middleclass individuals and has essential experience on elementary technology who desire convenience and accessibility of shopping from the physical outlets. Customers can buy anything, and it is transported to any distant location. What do these target customers’ value? The customers like genuine, quality and affordable goods and accessing them easy and fast by browsing through their the e-commerce sites. 2. Competitors Who are the brand’s competitors? Ebay ad Time Warner Cable. What product category does the brand fit into? Ecommerce an online shopping website What frame of reference will customers use...

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