poultry farming business plan for beginners

Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

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How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

• Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
• Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
• Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

• How big is the poultry farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you use superior production methods?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Reaching out to local agriculture extension offices
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

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Other Helpful Business Plan Articles & Templates

Chicken Farming Business Plan For Beginners

How to start poultry farming business – chicken farming business plan for beginners.

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

• Layer Chicken Breeding : These are mainly used for egg production.
• Broiler Breeding : It is used for chicken meat production.
• Hatchery : Is for hatching new chicks.
• Poultry feed : It produce feeds for other poultry farms.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

• Half litter
• Deep litter

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc.Hightop Poultry Equipmentis one of the leading chicken cage and poultry farm equipment manufacturer in China,contact usnow to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some otherpoultry cage accessorieslikedrinkers,feeders, Parches, crates, nests,lighting system,egg incubator,waste disposal system, etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like –Automatic egg collector,automatic feeding system,automatic manure removal machine,disinfectant fogging machineand cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system,disinfectant fogging machineandventilating systemcan help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

You’ve come to the right place to create your Poultry Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Poultry Farms.

Below is a template to help you create each section of your Poultry Farming business plan.

Executive Summary

Business overview.

Smith Poultry Farm is a new farm business located in Mason City, Iowa. The business is a newly established farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations.

John and Sue plan on starting with 5,000 chickens, 500 turkeys, and 100 ducks on 10 acres of land. Their business operations will be centered around daily processes and procedures to tend to the chickens and prepare them for packaging for resale and distribution.

Product Offering

The following are the products that Smith Poultry Farm will provide:

• Chicken for consumption
• Turkey for consumption
• Ducks for consumption

Customer Focus

Smith Poultry Farm will target all residents residing in northern Iowa and throughout the state. They will target families, individuals, supermarkets, large retail chains, and restaurants.

Management Team

Smith Poultry Farm will be owned and operated by John and Sue Smith. They will recruit a very experienced and knowledgeable operator to manage the day-to-day operations of the poultry farm.

John Smith was born and raised on a local farm and has been working in farms most of his life. He left to pursue his agriculture degree from Iowa State and returned to work full-time at his father’s large farm. That farm produces beef, poultry, pork, and vegetables. Once he married Sue, the couple decided that they would begin to save up to pursue a farm of their own.

Sue Smith was raised on a farm as well. Once she graduated from high school, she attended Iowa State to pursue a degree in Business Administration. It was there where she met John and planned for their future farm where he would manage the farm operations and she would be in charge of the financial management and administration of the poultry farm operations.

Success Factors

Smith Poultry Farm will be able to achieve success by offering the following competitive advantages:

• Ownership has extensive experience and knowledge in the poultry farming industry.
• Owners will invest in the latest technology and equipment to make their poultry farm the most superior in the Midwest.
• Smith Poultry Farm will breed high quality chickens, turkeys, and ducks in order to produce the freshest and quality poultry.

Financial Highlights

Smith Poultry Farm is seeking $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

• Purchase 10 acres of farmland: $100,000
• Farm equipment, supplies, and materials: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $50,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Smith Poultry Farm.

Company Overview

Who is Smith Poultry Farm?

Smith Poultry Farm is a new poultry farm business located in Mason City, Iowa. The business is a newly established poultry farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. Growing up in the farming industry, John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years. The couple plans to raise chickens, turkeys, and ducks to produce poultry for food consumption as well as eggs. Once the business is established, the couple will add more birds to the farm and purchase additional land.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations. John and Sue have already identified the lead farmhand who will assist John in the day to day farm operations oversight.

Smith Poultry Farm History Smith Poultry Farm is owned and operated by John and Sue Smith, Iowa natives who have extensive experience in farm operations and business administration. John has worked for his father’s large farm for most of his life and wants to finally pursue his own poultry farm since a number of poultry farms have ceased operations due to increased labor and distribution costs. John has already pursued a number of local grocery stores, large retail stores, and restaurants to have contracts to be their sole poultry distributor.

Since incorporation, Smith Poultry Farm has achieved the following milestones:

• Registered Smith Poultry Farm, LLC to transact business in the state of Iowa.
• Has 6 contracts in place to provide poultry for local restaurants, grocery stores, and large retail chains.
• Reached out to numerous individuals and households to purchase their household’s poultry directly from Smith Poultry Farm.
• Began recruiting a staff of farmhands to assist in the day to day operations of the poultry farm.

Smith Poultry Farm Products

The following will be the products Smith Poultry Farm will provide:

Industry Analysis

Customer analysis, demographic profile of target market.

Smith Poultry Farm will target all residents of  Mason City and the surrounding states. The target market will consist of households, grocery stores, restaurants, and large retail chains.

The precise demographics for Mason City, Iowa are:

• 503,642 residents
• 310,000 households
• 1,000 restaurants
• 500 grocery stores
• 6 large retail grocery stores

Customer Segmentation

Smith Poultry Farm will primarily target the following customer profiles:

• Individuals and households
• Grocery Stores
• Restaurants
• Large Grocery Chains

Competitive Analysis

Direct and indirect competitors.

Smith Poultry Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

Myson Poultry Farm

Myson Poultry Farm is a modern, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. Along with its subsidiaries, the company operates a food company worldwide. The company began during the Great Depression when the eldest Myson began selling chickens. A few decades later, Myson’s son grew it into the large company it is today and is one of the largest poultry producers and distributors in the world.

By investing in technology, Myson was able to grow the brand. Through the development of better feeds and better disease control methods, chickens were maturing more quickly. These improvements, combined with increased competition, meant lower prices for consumers and households were able to purchase their poultry products in larger quantities.

Iowa Poultry Farm

Iowa Poultry Farms started in the 1920s when Liam Nelson sold and traded eggs by the dozen as a means to put food on the table for his family. Four generations later, the Nelson family has grown the business year-over-year to continue to meet the changing needs of the egg and pullet industry. More than 90 years of experience has established Iowa Poultry Farm as a well-respected pullet and hatching business as well as a reliant commercial egg producer under the current leadership.

The strength of Iowa Poultry Farm began when master plans for growth from the late 1980s to present day have produced new and improved pullet production facilities that have the capacity to accommodate the growth of the majority of the pullets in NPF’s proprietary facilities. Recent capital development has been invested in hatchery and breeder facilities that have the capacity to produce up to 9 million female chicks per year as well as supplementary aviary growing facilities for both cage-free and floor-grown conventional pullets.

Iowa Poultry Farm continues to innovate as a pullet and hatching business under the leadership of Frank and his son, Brett.

Good Cluck Poultry Farm

Good Cluck Poultry Farm maintains more than 50,000 breeders on its company owned farms. The company currently hatches and sells 79 standard chicken breeds/varieties, 58 breeds/varieties of bantams, 9 breeds of ducks, 3 breeds of geese, and 4 breeds/varieties of guineas. In addition, Good Cluck has available, as a service to its customers, 9 heritage breeds of turkeys, pheasants, and chukar.

Good Cluck certainly has good luck. While many hatcheries have been forced to close, Good Cluck Poultry Farm has become a leader in producing non-commercial poultry annually, selling more than six million items of baby poultry.

Good Cluck’s full list of products are white egg layers, brown egg layers, colored egg layers, standard assortments, broilers, crested chickens, feather legged bantams, bantam assortments, clean leg bantams, ducks, geese, guineas, turkeys, pheasants, chukar, and supplies.

Competitive Advantage

Smith Poultry Farm will be able to offer the following advantages over their competition:

• Ownership has extensive experience and knowledge in the poultry farming industry and has over 20 years of experience managing poultry farm operations
• Smith Poultry Farm will breed high quality chickens, ducks, and turkeys in order to produce the freshest and quality poultry.

Marketing Plan

Brand & value proposition.

Smith Poultry Farm will offer the unique value proposition to its clientele:

• All farming practices will utilize the latest technology and equipment for safe breeding practices, production, and distribution of all farm animals.
• The farm will only breed the highest quality poultry.
• Unbeatable pricing to its clients and customers – Smith Poultry Farm does not mark up its poultry products at a large percentage. All poultry will be on par with competition.

Promotions Strategy

The promotions strategy for Smith Poultry Farm is as follows:

Word of Mouth/Referrals

John Smith has built up an extensive list of contacts over the years by living and working in the midwestern farming industry. Since a number of local poultry farms have ceased operations, they have committed to John that Smith Poultry Farm will be their poultry supplier. They trust his work ethic and commitment to the local community.

Professional Associations and Networking

Smith Poultry Farm will become a member of American Farmland Trust, Farming NGO, National Farmers Union, and the Iowa Chamber of Commerce. They will focus their networking efforts on expanding their client network and marketing their new brand.

Print Advertising

Smith Poultry Farm will invest in professionally designed print ads to display in programs or flyers at industry networking events.

Website/SEO Marketing

Smith Poultry Farm will hire a third-party marketing company to design their print ads and design their website. The website will be well organized, informative, and list all the poultry products they plan to offer. The website will also list their contact information and directions to the poultry farm. The marketing company will also include SEO tactics so that anytime someone types in the Google or Bing search engine “Iowa poultry farm” or “poultry farm near me”, Smith Poultry Farm will be listed at the top of the search results.

Zero po, hindi rin po kami mahilig malabas ng mga panood.

The pricing of Smith Poultry Farm will be moderate and on par with competitors so customers feel they receive value when purchasing their poultry products.

Operations Plan

The following will be the operations plan for Smith Poultry Farm.

Operation Functions:

• John Smith will be the Owner and President of the company. He will oversee all staff and manage client relations. John, along with Sue, has spent the past year recruiting the following staff:
• Sue Smith – will oversee all administrative aspects of running the poultry farm. This will include bookkeeping, tax payments, and payroll of the staff.
• George Hargrove – Head Farmhand who will oversee the farming staff and day to day operations.
• Ben Loya – Assistant Farmhand who will assist George.
• Frank Johnson – Distribution Manager who will oversee the packaging and distribution of all poultry products.

Milestones:

Smith Poultry Farm will have the following milestones complete in the next six months.

1/1/202X – Finalize purchase of farm land

2/15/202X – Purchase farm equipment, supplies and materials

3/1/202X – Finalize contracts for grocery store, chain, and restaurant clients

4/15/202X – Begin networking at industry events

5/1/202X – Purchase initial set of poultry animals

5/15/202X – Hire and train farm staff

6/1/202X – Smith Poultry Farm begins farm operations

Smith Poultry Farm will be owned and operated by John and Sue Smith. John will manage the oversight of all farm operations with the help of his lead farmhand. Sue will manage all administrative and financial aspects of the farm business.

Financial Plan

Key revenue & costs.

The revenue drivers for Smith Poultry Farm are the revenues it will receive from poultry products, eggs, and the breeding fees they will charge to individuals who have high-quality chicken, turkeys, or ducks they want to breed.

The cost drivers will be the overhead costs required in order to staff and maintain successful farm operations. The expenses will be the payroll cost, mortgage payment, utilities, farming supplies, equipment maintenance, and marketing materials.

Funding Requirements and Use of Funds

Smith Poultry Farm is $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Poultry Animals: 5,600
• Average Revenue per Animal: $20
• Number of Poultry Products Sold Per Year: 1,000,000

Financial Projections

Income statement, balance sheet, cash flow statement, poultry farm business plan faqs, what is a poultry farm business plan.

A poultry farm business plan is a plan to start and/or grow your poultry farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your poultry farm business plan using our Poultry Farm Business Plan Template here .

What are the Main Types of Poultry Farms?

There are a number of different kinds of poultry farms , some examples include: Breeder Farms, Broiler Farms, and Pullet Farms.

How Do You Get Funding for Your Poultry Business Plan?

Poultry farms are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a chicken farming business plan will help show investors you are well-prepared to start your own business.

What are the Steps To Start a Poultry Farm Business?

Starting a poultry farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Poultry Farm Business Plan - The first step in starting a business is to create a detailed poultry business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your poultry farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your poultry farm business is in compliance with local laws.

3. Register Your Poultry Farm Business - Once you have chosen a legal structure, the next step is to register your poultry farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your poultry farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Poultry Farm Equipment & Supplies - In order to start your poultry farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your poultry farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful poultry farm business:

• How to Start a Farm Business

Additional Helpful Template

Farm Business Plan

How to Start a 7-Figure Poultry Farm (2024)

• 2 years ago

Did you know the average poultry farm provides over a million dollars of chicken for people to eat every year? John Mathia and Geoff Scott showed us how to start a poultry farm and turn it into a vertically integrated award-winning business. You can too!

Geoff and John started Marion Acres in 2012 so they could eat healthier food than they could buy at the supermarket. Their first attempt at growing their own food went horribly wrong: tractors broke, rains made the land unusable, and the landowner sold the land out from under them––but they persevered. They went from 32 chickens in Geoff’s garage to a poultry farm with different animals, a grocery store, a slaughterhouse, and award-winning chickens.

We’ll share how they developed one of the northwest’s most successful poultry farms! You’ll learn about government subsidies, partnerships, and building a vertically integrated business.

They’ve got information any poultry business can use. Let’s start by learning about the poultry industry. 

Step 1. Learn About Poultry Farming

Don’t try to just jump straight into the chicken business and expect to make a million dollars overnight. There’s a lot to learn about the chicken farming business. You will have federal, state, and local laws to follow. In addition, there are lots of capital expenditures. Plus, you’re raising animals, so without proper hygiene, your whole farm could die.

Don’t be scared, though. You can start small. Geoff told us:

Geoff recommended Reading Pastured Poultry Profits by Joel Salatin, plus we added some other best sellers on Amazon for avid readers.

Here are some interesting reads I found while researching the topic:

• Why poultry is better than beef
• Different feeds for different chickens

We’ll help you understand the poultry business so you can decide the best strategy for your chicken farm. Let’s start by looking at the poultry industry.

How much to start a chicken farm?

Geoff and John started off with:

• 32 broiler chickens : $75
• One chicken tractor : $220
• 150 pounds feed : $100
• Gravity water dispenser : $60
• Total : Under $500

So, you don’t need a lot of money to start raising chickens. If you don’t have land, that’s another story. Let’s look at how much it costs if you need land.

How much does it cost to start a chicken farm if you don’t own land?

Poultry farming will be more expensive if you don’t already have land to use. Chickens need space and a healthy environment. Chickens require at least three square feet per chicken plus space for storage, vehicles, home, etc. 

That means the first acre will hold a maximum of 4500 chickens and each additional acre can hold around 5,000 chickens.

If you don’t have land, you can expect at least $100K startup costs for poultry farming. Some resources even say a poultry farmer should expect to spend $250K. The number of chickens you can hold will depend on the number of acres you buy. Check out the table below for an idea of how land will impact the costs and revenue.

Of course you don’t have to start off with 5,000 chickens. You can start smaller and build your way up. But realistically expect to spend the cost of a down payment and the first two to six months of the mortgage right away. Then, with every 100 chickens expect to spend $1.500.

Is chicken farming profitable?

A poultry farm business can sell both chicken and eggs on the commodity markets or direct to consumers (DTC). Let’s look at each. 

Poultry companies selling DTC

Egg production and meat production can be highly profitable if you sell directly to consumers. Marion Acres sells most of its meat to people and local restaurants, which differs from many farms that sign contracts with major poultry corporations. Geoff told us:

Chicken is about a 30% margin.

Check out the rest of our interview with Geoff and Josh.

They sell their meat at $13.99 per pound (lb) because it is non-GMO, pasture-raised broiler farming. That means they make about $50 per chicken and $15 is margin.

Unless a poultry farmer processes the meat onsite, they shouldn’t expect to get such high margins, though.

Selling as a commodity

A poultry farm business might sell on the open market as well. In this scenario, you’ll need to register with the USDA . You’ll be selling to companies that process the live chickens and turn them into breast, wings, thighs, and other meat for consumption. In this scenario, your profit would be:

Broiler Companies Gross Profit = (market rate per pound x pounds of live chickens) – (costs of chicks + feed + labor caring for chickens + transportation costs).

Egg Laying Companies Gross Profit = (market rate of eggs x number of eggs) – (feed + labor caring for chickens + transportation costs).

You’ll want to compare current pricing for broilers versus eggs to decide which is more profitable. Alternatively, you could do a mix of broiler meat and egg laying.

Geoff told us about how a lot of farmers operate:

Bring on a bunch of debt, get all your equipment, and then farm for the rest of your life. You hope to pay off that debt. John and I took a little bit more measured approach.

During many years farmers will run at a loss and have to be subsidized by the government, so make sure you talk to a financial advisor before you jump into the poultry farm business.

Poultry Industry

According to IBISWorld , the average American eats approximately 112 pounds of chicken, eggs, turkey, and other farm fowl each year. They expect Americans to increase their consumption by about half a pound per year. 

Chicken farms sell chicken and other birds based on the commodity market rates, which have ranged from 59 cents per pound at the beginning of the COVID-19 shutdowns to an all-time high of 99 cents per pound on June 17, 2022. Estimates expect that this inflation will level off and return to approximately 1% increases in the prices paid for full birds.

From the poultry farm, the birds will go to:

• A processing plant (or slaughterhouse)
• A wholesale processor
• Supermarkets and retailers
• The final consumer

As a result, a bird that sold for 99 cents per pound, increases to about $5.99 to $7.99 for a whole chicken in the supermarket. Breasts and tenders can go for over $4 per pound according to the USDA . 

However, Geoff and John reap most of the profits from their poultry farming because they own the processing and supermarket. Let’s look at each of the players in the poultry farm business to see how it quadruples in price from the farm to the consumer.

A farmer’s main costs include:

• Land : It’s best to be near but not in big cities. Prices of land can vary dramatically. For example, you might find two to five acres ranging from $5,000 per acre to $2.5 million per acre.
• Chicken coop : Later on, we’ll explain how to build a chicken coop, but if you’re building with three square feet per chicken, you’ll probably end up spending a ton on your chicken house.
• Chickens: You might find day-old chickens for approximately $1 to $2.50 per chick based on the quantity, sex, and whether they are GMO-raised.
• Feed: You’ll need to feed the chickens, and you’ll probably want to buy in bulk. Per pound, smaller bags are much more expensive than when you buy a ton of feed.
• Transportation costs : IRS mileage deductions change each year, but have been over $.50 per mile since 2008. You can deduct actual costs instead.
• Employees: If you have over 500 chickens per owner, plan to spend $15 per hour according to the BLS .

Poultry and other meats require processing, which is an industry worth approximately $227.6 billion with a 4.8% profit margin according to IBISWorld . Poultry processing is included in US Industry (NAICS) Report 31161 . I strongly suggest you pay for the report if you’ll be involved in processing, especially if you need a loan.

Using current market rates, the spending breaks down to:

• Purchase price per pound: $.99
• Additional expenses per pound: $.75
• Profit per pound: $.09
• Sell to the wholesaler by the pound: $1.83

Processing is where most of the additional costs in the industry occur, but not where most of the profits are. At the time of writing, there are 5,486 processing companies, and the major players get 57% of the revenue and 98.25% of the profits. The major players are included in the chart below:

That means the average company can expect to achieve a maximum of $18,000,000 revenue and up to $867,000 per year. There are a lot of industry participants operating at losses.

Once the meat has been processed, it is sent to the wholesaler.

Poultry Wholesalers

These are the companies that sell to grocery stores and restaurant chains. There are between 700 and 800 businesses in this category, but the industry is dominated by Sysco and Cal-Maine foods, which get a combined 52% of the revenue. 

Interestingly, smaller wholesalers seem to perform better with a higher profit margin of 3.19% on a little over $8 million revenue on average.

• Purchase price per pound: $1.83 
• Additional expenses per pound: $.40 per pound
• Profit per pound: $.57
• Sell to supermarkets by the pound: $2.80 

Supermarkets

The supermarket industry makes $757 billion in revenue with 21.3% of that attributed to meat, poultry, cheese, and eggs. The purchase of food items accounts for almost 70%. They also average 1.8% profit , but Publix manages to hit a 27.6% profit margin.

• Payment to wholesaler: $2.80
• Profit: $.07
• Other expenses: $1.13
• Consumer price per pound: $4

Why does this matter to a poultry farm?

It means that by the time the food gets to the customer, three other companies are adding $3.01 to the price of the chicken, of which 75 cents is profit.

That’s why John and Geoff’s business model is so brilliant. Instead of being a commodity that gets the short end of the stick, they’ve built their poultry farm into a slaughterhouse, packager, retailer, and online store.

While this comes with additional costs, they effectively make 2.5 times the revenue while increasing the costs by approximately $2.28 per pound with potential profit margins of 10%. 

Governing Laws

There are a lot of laws covering poultry farming and egg production. You’ll want to familiarize yourself with:

• EPA rules on animal feed operations
• USDA policies regarding livestock
• Farmers Service Agency (FSA, a division of the USDA specifically to help farmers succeed)
• State agencies may have policies about farming permits, licensing, or inspection. Check the FSA map to find experts on your state regulations.
• Many cities and counties may have regulations that apply to starting a chicken farm. I would suggest talking to your local SBA office and health district.

Don’t forget to register your farm. Marion Acres is a multi-member LLC, but it operates similarly to a partnership. Read our blog that walks you through how to register an LLC . 

Market Forces

Weather, unemployment, and disposable income all have an impact on farming poultry. Chickens don’t sweat, so temperatures above 90 degrees can jeopardize their health. Make sure to take that into consideration if you are considering how to start poultry farming.

Choose a Poultry Sector Next

Now that you know a little about the types of businesses involving poultry, what kind of poultry business are you going to start?

• Sell chickens for meat
• Create feed to sell for poultry farmers
• Hatchery and breeding chicks
• Egg and meat processing

Whichever one you choose, your focus should be on how to maximize the output for the lowest cost. Given the primary variable cost is feed, you want to focus on the following ratios:

• Broiler farm : meat per pound of feed 
• Laying eggs : Eggs per pound of feed 

Let’s look at the different breeds of chickens you can choose for your own poultry business.

Type of Bird

Were you raised on a chicken farm?

If you weren’t, I bet you’ll be surprised by the number of chicken breeds available. Fortunately, Chicken Breeds List has an extensive knowledge-base about chickens. It’s basically a one-stop-shop about poultry farming for beginners, with over 31 different breeds ranked based on:

• Number of eggs per year
• Growth potential
• Aggressiveness
• Space requirements 
• And other considerations

They rate the Leghorn as the best egg-laying chicken and the Cornish Cross as the best for producing fast and plentiful chicken meat production.

Look for their awards on sites that educate, breed, or cook chicken. If you see one of them, this means they are a poultry company focused on excellence.

Oops! I spent half the blog educating us on the chicken industry. Let’s carry on with how to start a poultry farm in the USA.

Step 2. Write a Poultry Farming Business Plan

Poultry farming business plans help you keep yourself focused on your goals. Whether you just want enough to feed family and friends, you want to sell eggs or chicken meat locally, or you have dreams of becoming a major chicken farming business, a business plan will help.

Check out our blog about business plan writing and write your own. If that’s not your style, we understand. Marion Acres has never had an official business plan. They told us;

I would say we’re kind of unofficial. A lot of the growth that we have had is just kind of the market driving us that way. The goals we have are probably how to become more sustainable as a farm, and how to become more self-sufficient down the road. And that could be a one to two-year venture.

After you have a business plan for your poultry farm, you’ll know whether you need extra funding or not. If you do, you might want to consider business loans.

Step 3. Poultry Business Loans

If you don’t already have land to start a poultry farm, you’ll need to get some. That means you probably need to buy it. Most landlords won’t love a chicken coop in their garage.

Plus, there’s other poultry farming equipment you’ll need. In addition to the standard loans available for most businesses, the FSA has farming loans that help people buy land, invest in equipment, and make it until the next harvest. 

There’s even youth funding to help 10 to 20-year-olds do farming projects. Put your kid to work raising chicks! Teaching them young is great for when they want their own business.

Next, choose a location for your poultry farm.

Step 4. Find a Location of Chicken Farm

Where are you going to raise chickens? 

Well, that depends on how many you have. Raising chickens can be a space-consuming venture. The poultry farm business can consume three to ten square feet per chicken meaning you can fit about 33 chickens in a 10 x 10 space. 

That means an acre can hold between 4k and 14k chickens, but that doesn’t leave room for much else. That would also be a massive chicken house. 

Chickens also do best in 70° to 75° weather, and they can have heat strokes when temperatures get above 90°. Geoff told us:

They’ve gotta have water. They’ll die pretty quick if they don’t. Especially in the heat.

You also want to create a farm where the cost of land plus transporting poultry products is balanced to minimize costs. 

Step 5. How to Make a Chicken Farm 

Poultry farm design is focused on creating effective layouts and processes to help chicken farms become more profitable and efficient. Check out the Big Book Project . 

You’ll need to do things like:

• Establish how to position everything on your land.
• Decide how to make the most of your space.
• Build a chicken coop.
• Manage your supply chain.
• Purchase and care for your chickens.
• Process and sell your poultry products.

We’ll look at a few, but I strongly advise checking out the Big Book Project and talking to other poultry farming businesses to learn more about designing a small farm. Acclimating to the setting in person will give you a powerful perspective on chicken farming.

How to start a poultry farm: Build a Chicken Coop

Marion Acres uses what they call a Chicken Tractor with a Gravity Water Delivery System for their broiler chickens. It’s an 8-foot by 8-foot enclosure made from:

• Nine 2” x 2” wood beams : $4 each = $36
• Seven 8’ x 2’ corrugated steel panels : $22 each = $154
• Chicken wire : $39 (should be approximately 1 roll)
• Nails and screws: $5
• Estimated Total: $234 + tax, shipping, and handling

When they built it, the total cost would have been about $220 for the coop and $60 for the gravity water delivery system. 

This makes it where they can easily move the chicken coop to different spots on the poultry farm. Watch the video below to view how they built the chicken tractor.

Almanac.com has a good read on how to make a chicken house. They suggest keeping the poultry house near where people are at all times of day so that someone can hear if a fox tries to enter the chicken house.

Farm innovations have created intensive poultry housing systems. With automated feeders, watering systems, and other improvements, you can more easily care for your chickens. You’ll have to establish the proper settings for your poultry house because chicken breeds vary on their needs. Learn about some of the best feeding systems.

How to start a poultry farm: Buy Feed

Every chicken will need to eat. Without poultry feed, you’ll have a hard time keeping your chickens healthy. Chicken feed is made with specific purposes in mind. You can buy poultry feed for:

• Baby chickens: Starter food is best for ages that range from day old chicks to 20 weeks.
• Chicken broilers: If you’re just trying to raise chicks to sell the meat, get food specifically for broilers.
• Teenage chickens: If you want to keep your chicks properly cared for until they each become an adult chicken, you might want to change from starter food to grower food at six weeks. You’ll want to change this when they start laying eggs.
• Egg layers: Once chickens start laying eggs, they need layer feed to help produce healthier eggs. It’s like grower feed but with more calcium and minerals.

When you’re just getting started, you can buy feed from Amazon or Walmart, but you may want to buy in bulk. When comparing a 40 to 50 lb bag to a 2,000 lb order, you can save up to $1,000 by buying in bulk based on online pricing. 

Check out this blog to learn more about feeding chickens .

You’ll want other equipment, too. 

How to start a poultry farm: Other Equipment

You will need equipment based on the chicken products you sell, the space you have, and your budget. Some of the items you might need before you buy your chicks include:

• Waste removal system(s)
• Lighting instruments
• Brooders (for breeding)
• Heaters (for cold weather)
• Crates (for collecting eggs)
• Egg trays (for handling and selling eggs)
• Perches (for laying hens)
• Nests (for laying hens and breeding)
• Incubator (for breeding)

Once you have all the equipment setup, it’s time to find dependable breeders.

Get Your Chickens

It’s time to buy some quality chicks from a reputable breeder. You can buy locally or online, but be careful when buying online. There are two ways to get new chickens and it sounds like a joke. You get to choose between the chicken or the egg.

Geoff told us:

You definitely wanna buy day-old chicks. Leave the hatching of the eggs to the hatchery.

Based on my research, it seems that eggs and chickens sell for about the same price, which means you are better off with the chicks. If you decide to expand your business to incubate your own eggs later, you can potentially increase your profit. You’ll need to learn poultry science first, though.

Some breeders are more honest than others, so make sure they have a guarantee. You might also ask if they have an American Poultry Association flock certification .

Some of the ones consistently mentioned include:

• Jenks : Business success is often measured by profitability, but longevity is also important. As the longest operating poultry company supplier, they know they understand the poultry farm business.
• Cackle Hatchery : If you are looking to buy from only one supplier, Cackle is probably the place. They sell pretty much everything you need for raising and selling chickens. Plus, they’ve been around for over 80 years.
• Privett Hatchery : If you are on the west coast, you might consider getting your chickens from Privett. It’s in New Mexico making it more convenient for a farmer located in the southwest United States.

You can find more breeders and fertile egg suppliers on Chickens and More .

Step 6. How to Run a Chicken Farm

Poultry farming is a delicate business. You have to:

• Feed your birds the proper nutrients: We discussed this in the section on feed. This will help promote chicken health.
• Treat against poultry diseases: If your flock catches a chicken disease, you need to separate the sick ones and care for them. You may also have to hire a vet. Learn more about diseases chickens catch .
• Protect against predators: We discussed this during the section on design.
• Dispose of their waste: You’ll need a waste disposal system to help keep the chicken coop clean. 
• The deep litter system is a method of composting inside the coop. 
• You can also use an automated system.

Geoff and John use manual processes. They told us:

We move the chicken tractors around so their waste fertilizes the land. Every animal plays a role in the ecosystem.

• Treat against poultry diseases : If your flock catches a chicken disease, you have to separate sick ones and care for them. You may also have to hire a vet.
• Maintain documentation of care: You’ll need a great system to document your date of purchase, care, date of processing, and more. Check out USDA documentation requirements .

Author’s note: During my experience in the building automation industry, I found that automated systems make documentation of anything much easier. When you can easily check a log to see when feed was distributed, water consumed, temperatures, and other relevant data, it is much easier to comply with government regulations.

Step 7. Process the Birds

Once the birds have matured to an age you can sell them (typically six to 20 weeks), you need to turn them into meat. Most people will do this using an external processing company, which we discussed in the industry overview, but Geoff and John do it themselves. They told us:

I wish we would’ve known more about how it was going to go with the county in developing the processing facility. I think we probably would’ve just hired a project manager and said, “Deal with the county, make sure everything is taken care of. Let us focus on the stuff we’re good at. 

And I don’t wanna be distracted by explaining to the county about our storage tanks… In the end, I think it (hiring a land-use consultant) probably would’ve saved us a lot on (the) schedule.

Step 8. Sell the Chickens or Eggs

There are several ways for a poultry farm business to sell their chickens and eggs. The business can sell its products to:

• Consumers: Reach this target market through websites, social media, your own retail location, and farmers’ markets.
• Restaurants: Get in touch with restaurant owners through similar channels as consumers but also through trade organizations.
• Poultry processors and wholesalers : Join trade associations or keep reading to find out how to farm for Perdue or Tyson.

How to start a chicken farm for Perdue

If you want to learn the benefits of poultry farming with Perdue, check out the links on their poultry initiatives . As a Perdue farmer, you get access to:

• Some of the most advanced systems in the industry
• A consistent supply of industry best practices
• A regional vet dedicated to helping provide care for your poultry
• Flock advisors to help you maximize gross income and profit
• Technical assistance to maintain your systems

They’ll guide you through the process of how to start a poultry farm for Perdue.

How to start a chicken farm for Tyson

If you’re wanting to contract with Tyson, check out their prospective farming partners page. They use guidelines from the University of Georgia and contract with more than 6,000 contract farmers. Contact the nearest live operations manager if you’d like to discuss how to start a poultry farm with Tyson.

How to start a chicken farm to sell eggs

Egg-selling poultry farms have many of the same requirements as broiler farms, but they are focused on getting the most eggs per unit of feed. You’ll be trying to keep your chickens healthy for a longer period of time because layers often start egg production near 20 weeks and can produce eggs daily for three to four years .

Step 9. Other Business Functions

In addition to the basic equipment and chicken care, you’ll need to have your systems in place for standard business operations like:

• Bartering (unique to farming)

Fortunately, John and Geoff gave us a ton of information on what they use to operate their business selling broiler chickens.

How to start a poultry farm: Hiring

Marion Acres, LLC emphasizes two aspects when hiring:

• Skill: Do they at least somewhat understand the job?
• Personality: Are they fun to be around? Similar values? Work Ethic?

For processing employees, they told us:

It’s called Poached. I think that attracts more of the food service industry, people that are used to handling knives and processing things, stuff like that. So we use that for the processing facility.

They also explained most other positions are easily filled with walk-ins and “now hiring” signs.

How to start a poultry farm: Accounting 

Marion Acres uses a variety of tools for accounting. John told us:

Geoff does (accounting), but we do use QuickBooks Online, a lot of spreadsheets.

You can connect QuickBooks to most software, so you might be able to integrate it with other software you love. Geoff and John told us:

We use Clover for here in the store. Shopventory, which handles our inventory. And we do use Square for some of our online .

Make sure you understand your accounting processes because you’ll need to have sufficient funds or be well documented for the farm programs. Learn about other accounting software for farmers and have a professional accountant help you set it up properly.

How to start a poultry farm: Marketing

John discussed their marketing strategy with us:

We have mainly my wife who oversees that team, Rachelle. There (are) about two people right now, besides her. So three total. 

We use Wix, which is very user-friendly, and a very simple platform. It just uploads some pictures and types in some things and they make it look good. So kudos to Wix.  

The team that manages that also manages the inventory.

Marion Acres uses social media because it’s so powerful. Check out their Instagram and LinkTree . Like most business owners, they have found that their search engine optimization is what truly helps drive awareness.

They also mentioned that customer service is a big part of their value. They treat people like family and have a beautiful view with picnic tables. Geoff and John have created such a pleasant experience that some customers come almost daily.

Go start your own business!

Chicken is a staple of most people’s diets. Now you have an idea of how to start a poultry farm, so take a training course with poultry farming for beginners, buy some baby chicks, and get farming today!

Which type of farming would you rather do, broilers or egg-layers?

Brandon Boushy

Brandon Boushy lives to improve people’s lives by helping them become successful entrepreneurs. His journey started nearly 30 years ago. He consistently excelled at everything he did, but preferred to make the rules rather than follow him. His exploration of self and knowledge has helped him to get an engineering degree, MBA, and countless certifications. When freelancing and rideshare came onto the scene, he recognized the opportunity to play by his own rules. Since 2017, he has helped businesses across all industries achieve more with his research, writing, and marketing strategies. Since 2021, he has been the Lead Writer for UpFlip where he has published over 170 articles on small business success.

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The Big Book Project

Agribusiness Training & Startup Tools

How To Start A Poultry Farm (Ultimate Guide For Beginners)

Last updated on February 10, 2022 by Temi Cole 5 Comments

This is a HIGHLY detailed guide on how to start a poultry farm – for beginners.

In this new tutorial you’ll learn, step-by-step, how to:

• Get into poultry farming from scratch
• Make a poultry business a success – avoiding loss
• Decide if your focus will be on eggs or meat (table birds)
• Survive the competition and rising costs
• Start a poultry farm on a small scale & up your growth for good ROI

Let’s get started (and begin to answer those questions).

Understand That Starting A Poultry Farm Is Agribusiness

• Get To Know The Poultry Industry (Before You Start A Poultry Farm)

Find Out Your Key Poultry Economic Indicators

Be prepared for commitment, choose your business model, establish your target market, building & construction, type of business, rearing system, yield, performance, quality & mortality, production modelling, secondary income streams, estimating cost expense, pricing & value proposition, estimating sales & breakeven analysis, growth & diversification, now, over to you on how to start a poultry farm….

Today, the ultimate poultry farmer is an agribusiness pro .

A modern blend.

(Neither all farmer nor all business – but both).

A kind of expert animal husbandman meets a business management mindset.

Don’t think you need qualifications to start a poultry farm. You don’t.

Successful poultry farmers come from all walks of life.

In fact (at the last count) the 5,632 subscribers to my poultry business newsletters are quite a mix – not at all what you would expect…

…accountants

…government officials

Write Your Poultry Business Plan - in Just 90 Mins!

Poultry Project Reporter 2.0 - fastest way to write your project report online.

…even pilots

You could say that this proves that pretty much anyone can start a poultry farm.

Whilst you don’t have to be a trained farmer, you do need the mental agility to straddle both (practical ‘hands on’ and commercial) disciplines of this venture.

If you can bring these two qualities to the table:

• Relevant practical knowledge
• Strategic commercial thinking

Then, in my opinion. you have a good chance of succeeding commercially in starting a poultry farm business – in any country.

Get To Know The Poultry Industry ( Before You Start A Poultry Farm)

As well as some very attractive opportunities in the poultry industry,

There are equally some very real and potentially devastating threats.

So, before you start a poultry farm, you need to know your way around .

Get used to the routes to market and the forces at play.

Also, knowing how poultry fits into the wider livestock production market helps.

FAO Agricultural Outlook

I advise a good starting point is reading the latest FAO Agricultural Outlook Report .

It’s heavy reading but comprehensive.

And about as upstream as you can get.

The FAO have a bird’s eye view on the worldwide agri trade and their statistics are widely trusted.

However, an outlook is always subjective – depends on how you see things.

That said, their report is filled with iron-clad poultry stats, so definitely worth a read.

https://www.oecd.org/publications/oecd-fao-agricultural-outlook-19991142.htm

http://www.fao.org/faostat/en/#data/PP

Governmental Statistics Office

Your national government’s statistics office is your #1 go-to for on the ground figures.

They often present a wealth of information on the poultry industry in your country, 

From price indices to production and demand estimation – with lots of local sensitivity.

Reading their resources is a good way to stay on trend with your economic climate,

And how it affects poultry and is likely to influence your business profits.

For example,

I recently wrote this piece on the latest 2021 poultry industry figures for the Philippines .

When researching I always look to find the primary source.

It’s the most reliable.

I literally found all of the facts and figures that I needed in just a few clicks.

All under one roof.

Pro tip : want to get the latest breaking news from the stats office? Sign up to the Twitter channel. Again, the Philippines have one – so you’re never behind.

That brings us on to…

https://psa.gov.ph/

https://twitter.com/PSAgovph?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Industry Press

The poultry industry’s press has journalists on salary whose job it is to bring the best news – now .

The poultry industry often lights up the mainstream news with news coverage often reporting:

• Price volatility
• Regulatory pressures
• Import-export disputes

…and more.

Articles like this are a gold mine for…

…market insights, research and general sentiment or trend analysis.

https://poultryworld.net/

https://www.thepoultrysite.com/

http://www.poultrynews.co.uk/

https://www.wattagnet.com/

Follow The Experts

Experts enjoy teaching.

It comes naturally.

But to teach they need an audience.

Often this is where experts fail to reach their potential of passing on their knowledge.

Why do they tend to fail at this?

• Lack of time to work at promotion
• Money to spend on platforms to get found

So, often experts are all the happier when people who need their help contact them directly.

It’s not always the case you get a response, but when you do – you’ll be surprised at the valuable knowledge they literally just GIVE away .

For example,  I recently approached Dhia Alchalabi, expert international poultry consultant. This was my mission: To get an expert’s view on poultry house environmental control and its impact on profit. In just a couple of lines of text via LinkedIn (you’ll also find experts on Twitter or Research Gate), And I received some exclusive articles he published years ago,  Which are still golden today. With that in hand I published this premium article entitled: “ Increase Your Poultry Profit By $300,000 with optimal environmental control .”

Visit Forums

Forums are the digital equivalent of the shambles.

People visit these online pages for help and discussion on specific topics.

I find these IDEAL for market research .

Because they’re filled with lots of ‘real life’ comments from people at both ends fo the experience spectrum

Sure you’ve got to do A LOT of fact-checking.

But it’s great for coming up with ideas or thinking ways around problems.

For example, This forum thread on The Farming Forum provides some great leads for mobile chicken house designs. Great research value. Pro Tip : To find relevant poultry farming forums from your country use the following Google Search Operator command… poultry farming inurl:'[country abbreviation]’ inurl:’forum’ Read The Poultry Business - Like Never Before! Chicken Snippets Newsletter - deep poultry analysis to sharpen your acumen, by email. Get My Newsletter For example, try finding a poultry forum in Nigeria… poultry farming inurl:’ng’ inurl:’forum’ An example result .

Journalists constantly consume  quality data .

They will travel far and wide for the right findings.

One mention in a popularly read publication can go a long way to kick-starting your poultry farm promotion.

And it doesn’t necessarily have to be for your own product.

The key here is to  serve the journalist  with what they need.

[So long as it is relevant to agribusiness & in particular: poultry.]

Say you had plans for launching your poultry farm in Dhaka (within the next 12 months).

Wouldn't it be great if your 'name' already was covered by major new publications?

All you need to have done is to have made some solid journalist contacts.

Here's how...

Type into Google:

poultry market Dhaka

What you get is...

Clicking onto the page, reveals the author’s name:

You search for the author's Twitter ID:

You visit Reaz's Twitter profile page:

Next, find out the kind of agribusiness story he likes to Tweet:

• Upcycling wastewater
• Black Soldier Fly Farming

...from  www.aquaculturealliance.org

This is your lead for the kind of material that interests Reaz.

[i.e. the kind of story he might Tweet, or even quote - if relevant - in one of his authored articles for Dhaka Tribune.]

What if  you wanted to find many other journalists , like Reaz to contact?

Simple enough. 2-steps.

1) Type this into Google:

intext:journalist intext:bangladesh inurl:twitter intext:agriculture

2) This is the result...

Abu Siddique and Hassan Khan are your next two journalist leads.

Get knocking on some doors for your poultry business.

Economic indicators are key inputs for any poultry farming business plan .

When building a complete feasibility plan for a start-up poultry business,

I figure that an entrepreneur would have to discover some 109 economic facts and figures.

That’s A LOT of prep for the assignment. 

We’re talking months – not weeks.

But it is critical to get reliable stats to base your business on.

The shifting sands of guesswork will only lead to collapse.

Consumption

Demand is the root of all economic activity.

Demand drives the market . Without it there can be no trade. 

Somebody has to have a need somewhere for something to be bought or sold.

In the poultry market, the demand is consumption.

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People, in large numbers, in every country eat chicken and eggs. And prefer this meat over and above other types.

How many people? Where they are? And in what volume do they eat poultry products? …

…Is usually surveyed and published by the government or institutions.

These consumption figures are usually quoted as a per capita statistic – in kg per person per annum,

And tell of how popular eating poultry products is.

India’s per capita consumption of poultry meat in 2016 is estimated at around 3.1 kg per year.

Again, the government stats office is your first port of call.

How do you measure demand to make estimations for a business plan?

I’m glad you asked,

This is all you need:

https://thebigbookproject.org/advanced-poultry-pickup/calculating-poultry-demand/ (for paid subscribers only )

In poultry, production is to consumption, what supply is demand.

One feeds the other.

Finding out how much eggs or chicken meat is useful for case building.

By quoting the production output of your country or region, 

You demonstrate the need for more producers.

An investor’s interest is peaked when a supply gap is identified.

You need some number to justify your intention to serve the market.

Reports, like this one from the US Foreign Agricultural Service are usually packed with useful numbers:

“South Africa produces 19.6 million birds (broiler chicken) per week…” ( Source )

For an advanced tutorial on estimating poultry production for your business plan, I recommend reading:

https://thebigbookproject.org/advanced-poultry-pickup/estimate-poultry-production/ (for paid subscribers only )

Import/Export

Many countries have a domestic production gap in poultry production.

This means they don’t produce enough eggs or chicken meat to meet demand.

What’s the answer?

Aside from encouraging start-up entrepreneurs to increase production (with discounted funding & poultry farm loans ),

Imported poultry product s are invited.

(They get more in from outside.)

In many cases, the domestic poultry industry bears a negative impact.

For example, “On the other hand, the South African Poultry Association is said to have urged the government to increase the tariffs on poultry shipments from the US and Brazilian markets as it contributed to an annual loss of $393m for South African poultry farmers.” (Source: Feed Processing Technology )

Trade tariffs play a large role in discouraging imported products.

Such measures are a country’s efforts in preserving the domestic production value chain.

Read the news on poultry in your country – subscribe to receive email alerts.

Keeping abreast of market trends is key to maintaining sustainability.

Your poultry business has got to be relevant to survive.

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Advanced Poultry Pickup - hands-on, 1-to-1 poultry business consultancy - anywhere.

It’s got to continually demand.

But demand is very much a moving target.

What people want today is often different tomorrow.

I find the industry trade press is a useful source of trend discovery.

For example, 

WattagNet articles like this one shed light on what the industry sees as the next thing in poultry.

Trends like:

• automated, 
• environmental controls in chicken houses, 
• feed supplements etc. 

It all adds a variety of options to your poultry farm plans ahead.

Pro tip : Google has a suite of free tools that are useful in such cases. Google Trends is a go-to of mine from time to time. Literally type in an emerging poultry trend like, ‘Sustainable Poultry’ and the web app will show you a graph detailing the popularity of the trend over time. It’s a smart way of plotting the growth of industry topics i.e. how many people searched over the last x months/years for this? Also, Google Alerts allows you to get the latest news on, say, poultry prices delivered to your email inbox as soon as Google gets it.

Value Chain

Chickens are bred, then farmed and either sold or their eggs sold.

The hands that the birds pass through (plus all supporting services, like feed etc.)

Is called the value chain.

Here’s an example of a poultry industry value chain :

In my experience, 

I have found that you simply cannot market your products or services effectively without knowing your value chain.

(Inside, out.)

The poultry industry is a process. 

Many parts and activities all add value until the product is eaten by the public.

Each participant has either a direct or indirect effect on the profitability of the others.

Your farm is a critical piece of the puzzle.

But is not a business that exists in isolation. It has peers and participants neighbouring it.

Knowing what they value and what they want helps you to develop a strategy to strengthen your cause in the chain.

And there are real tangible benefits to working with those around.

For example, Suppliers give more favourable terms to customers that strategically partner their cause. This could result in reduced costs for feed, or chicks.

Recently, I came across a revealing article quoting many interesting facts about the early years of Cobb-Vantress – broiler breeder global leaders.

I learned a lot from the read – especially how Cobb held a very close relationship with leading retailers like Tyson Foods early on.

And how Tyson Foods actually had a stake in the company historically.

A critical fact to understand if you are in the poultry business.

Because this collaboration is partly the reason Cobb is the global leader it is today.  

How and why did this come about?

And what should we learn from this?

It goes like this:

Tyson Foods (as leading food retailers) knew exactly what the market wanted to eat. They had keen ears to the ground.

In the 1970’s this trend began changing – and Tyson was on to it.

But to adapt to meet the change ahead of their competitors and take advantage of the opportunity,

Tyson needed a partner. 

A producer who was willing to experiment with breed stock with the MOST desired features.

They found their partners in a company of poultry breeders who joined with them in the venture.

It wasn’t long before they had bred the ideal chicken to meet market demand.

The Cobb 500 chicken strain landed.

Today, Cobb 500 is arguably the most production efficient broiler in the business. 

From this, I learned that customer demand moves markets.

Get on-trend early and react quickly to get a competitive advantage.

Pro tip : Interview the key value chain stakeholders and get to know their concerns and ambitions. This way you know 1st hand where your value proposition will be well received. Example : Pakistan Poultry Value Chain https://www.frontiersin.org/articles/10.3389/fvets.2020.00361/full

Major Market Players

Track and investigate the success of market leaders.

Their achievements are often rooted in some very hard-to-find lessons learned .

I’m not saying that you should ‘copy cat’.

But take a close look at HOW they do what they do, and why . 

It often reveals key strategic strengths or routes to market that would apply to you in your journey.

In a phrase:

Examine a variety of business models .

And don’t only look at the biggest. Look at the best. In every niche.

Say, you had in mind to start an intensive broiler farm close to the city,

Why not look at the business model of a sustainable, organic egg farm in the country?

In this newsletter, I shared some great tips for improving your long term profits through…

Sustainable Poultry Farming (for paid subscribers only ) .

Reading the newsletter…

…you might find that some of the production models of the farmers’ don’t align with yours,

But what you do have in common is that your ambitions are not far apart.

In fact, every business shares the same (2-part) principal challenge .

• How do we serve our customers best…
• …and retain optimal profit (- considering what we value)?

The rest is problem-solving.

You stand to learn a lot by thinking ‘outside of the box’ in business.

Starting a poultry business involves a lot of time-intensive activity . 

Like with anything new, there is a learning curve.

But when you are having to find out all the resources yourself,

And process the information once you have it,

Much time and personal commitment are necessary to succeed.

Here are some pointers to carry you through:

Much time in the early days is spent on research and input discovery.

A poultry farm business plan requires lots of data input .

• Land targets
• Capacity dimensions
• Prices for chicks, feed, equipment etc.
• Timings and schedules for production

I’ve found over time that unless you put all your data in one ‘secure’ and ‘convenient place,

You run the risk of losing valuable input information and wasting your time.

This can be VERY frustrating.

Here’s my fix:

I recently released a new version of my business planning software for poultry start-ups.

It’s called Poultry Project Reporter .

With this 2.0 version , I released also a 109-row spreadsheet , detailing all of the key data points.

(Yes, you read that correctly – 109 data points – surprising, but true.)

Having done all the hard work, 

I’m helping poultry entrepreneurs save hours, days and weeks of rooting around . 

Pro Resource : Take a look at this business records template for poultry farmers PDF download. It’s ideal for getting a grasp of the basics of poultry farming record keeping: https://egrove.olemiss.edu/cgi/viewcontent.cgi?article=1198&context=acct_corp

Accountability

Record keeping is a key discipline of poultry farming startup.

How else can you keep account of your progress?

Especially if you have investors, you’ll want to justify your figures on every side with well-published reporting.

This planner is an example that I use when producing forecasts of egg or meat production:

(Screenshot taken from Poultry Project Reporter 2.0 )

It gives a very neat presentation of your production figures as an annual snapshot.

A great way of demonstrating attractive returns potentials to investors.

On to another example,

One of my most successful free poultry farming email newsletters over the past year has been:

Broiler Farm Record Keeping

The subject generates TONS of responses.

Like this one:

Because it strikes beginners how important record-keeping is to profits.

Without keeping accurate operational records, you simply have no handle on metrics.

And if you cannot measure performance, you cannot steer profits.

Get a firm foundation on record keeping.

To win at poultry, you need to think poultry .

Timings, seasons, primary products vs. secondary (or by-)products like manure are all features of the business.

Your vocabulary has got to change. And the way you think has got to match up with poultry.

It takes effort to become fluent.

But when learning about the poultry trade, 

• Reading widely around the subject
• Going upstream to research papers
• Interviewing farmers
• Watching expert videos of success cases

…helped me get up to speed quite quickly on poultry.

That’s why I wrote this Guide To Learning Poultry Farming .

It’s a vault of personally curated PDFs and worksheets etc. for poultry farming beginners to flatten out the learning curve.

On another note…

I find examining project reports is another way of understanding the poultry farming trade.

I learned a lot from looking up poultry farming project reports.

Samples go a long way to getting your head around how the numbers stack up.

This is why I decided that The Big Book Project would host a learning archive with lots of:

• Samples Plans
• Tutorials  
• Definitions
• Calculators

For getting you off the ground successfully in rearing chicken for business.

Pro tip : …looking for personal recommendations for broiler farming success from farmers who are ahead of their field? Type into Google: intext:’broiler farm’ intitle:’success’

Personal funds

As a poultry farming entrepreneur, you are more than a business person.

You are also a principal investor .

What does that mean?

It means you are the first to put confidence in your farm vision by investing your own personal funds.

This email newsletter of mine is a great introduction to  investing successfully in agribusiness:

Finance,  Funding , Loans & Grants

Through this newsletter, I have attracted responses like this one:

Because it tells you what you don’t know about agribusiness investments and teaches how to improve your proposal writing.

By writing a winning poultry farming proposal you can inspire others to follow the trend by investing in your venture too.

This will help you gather capital for one-off purchases like:

• Shed Construction

Also, working capital to get stock inputs and start production. 

But it won’t come easily.

This will take your finest efforts in either winning poultry investment for your poultry farm ,

Or stumping up the cash yourself (skin in the game, as they call it in business.)

Either way, 

The commitment to make your proposal ‘investment’ ready takes lots of financial planning .

There are various business models and methods of ownership in the modern poultry business.

Each has its distinct profile of risk vs. reward.

Here are some insights:

Independent poultry farm

Just as it sounds, a separate commercial entity without tie ins to any schemes, programs or networks. 

This is a new poultry venture which has its design and destiny firmly rooted in the mind and hands of the owner.

https://www.business.qld.gov.au/industries/farms-fishing-forestry/agriculture/livestock/poultry/poultry-farming-queensland/chicken-meat-production/contract-independent-farms

https://thecounter.org/small-chicken-farmers-thriving-coronavirus-shutdown-poultry-perdue-tyson-covid-19/

Advantages : 

Sovereignty. You make your own decisions. No strategic constraints or other ‘cooks in the kitchen’. You steer the company as you see fit – with you and your staff taking all the rewards of independence.

Disadvantages :

It’s all on you. You’re having to think through the entire business plan yourself, from the ground up. No headstart, no ready-made solution. You work it all yourself.

Cooperative poultry business

A group or conglomerate. It’s when poultry farms with a similar vision, get together and combine their collective production to make one big poultry business.

It’s run as a partnership or club, with individual parties still retaining their rights to leave.

But the advantages of the Coop are only valid if partners stay committed.

https://www.teagasc.ie/rural-economy/farm-management/collaborative-farming/

https://farmlandaccess.org/collaborative-farming/

Advantages :

Access to niches, like the organic sector, without having to work out the operational conversion headaches yourself.

Coops often provide well versed legal and regulatory advisors and effectors for handling all the tough paperwork.

Your production capacity and forward planning is totally taken up by the ‘deal’.

If you find more profitable opportunities elsewhere, the divestment costs can be more hassle than they are worth.

Contract poultry farm

Poultry farming with all the worries sucked out.

The contract company provide a ‘buffer (or shelter)’ against the real economic conditions in the market,

You take cover under their wing and (in theory) have less to worry about.

Like going on a tour of the outdoors,

But some else has already planned the day’s activities according to the weather reports.

All you need to think about is what you do best.

https://www.chickencheck.in/faq/chicken-contract-growers/

https://assets.publishing.service.gov.uk/media/57a08a9eed915d622c00080f/riu040412-tz-policy-brief2.pdf

https://www.farmprogress.com/livestock/8-things-know-about-contract-poultry-growing

Predictable input costs and a ready made sales arrangement.

They feed your business with all inputs like bird feed and chicks – even capital equipment.

Plus, they buy the eggs or meat from you at the end.

They take all the guess work out of the equation.

You pay for it. The margin the contract company takes reflects all their hard work and risk.

And for you to make a (liveable) profit you’re farm is under immense pressure to hit peak performance.

Your input costs are decided on a tournament basis.

This is where the best performing farms (contractors) get the lowest priced inputs. 

In other words, 

You are rewarded on performance.

Also, you are under obligation to play EXACTLY by their rules.

When they want you to spend on new or improved equipment,

You have no choice.

And they can shut cut you off from trade if your refuse or fail to comply.

Joint venture (JV)

I’ve seen some really smart joint ventures in the poultry industry.

One’s that really make A LOT of common sense.

Playing to strengths is what makes joint ventures work. And a mutual benefit to share.

And poultry has many distinct benefits to offer other agritraders in potential JV.

https://cooksventure.com/pages/our-story

I covered a JV story of an ingredient-and-recipe-meal-kit company and a multi-generational poultry breeder,

Who teamed up to play to strengths. 

It’s just one of many great examples of how to make JVs work in the poultry trade.

Gain core business competencies that would have been costly and the least,

And impossible at the most.

You’re able to reap almost immediate commercial benefits.

In considering a growth plan for your farm – you weigh up a JV.

The idea is to double your sales within 12 months.

You seek a venture partner that offers your business instant access to a customer base that is likely to buy your product.

You work with them to introduce your egg or meat product to their audience.

There is still work involved with making a joint venture successful. 

The expectation can be that things will immediately work out – but it doesn’t happen that way.

It often takes a lot of time agreeing terms – which can be costly.

Also, you lose privacy. Your partner will usually require access to some areas of your business that otherwise would be sealed off. 

Franchise poultry farm

The cookie-cutter approach.

Ready-made (or at least on paper). And a bit like buying a business with a working model from off the shelf.

https://www.internationalegg.com/app/uploads/2018/02/October-2018-increasing-egg-availability-through-smallholder-business-models-in-East-Africa-and-India.pdf

https://sugunafoods.co.in/farmers/why_suguna/why_suguna.asp

Formula-based. 

The franchise owner (franchisor)  should already have a method of making things profitable, without your trial and error.

Often, their branding comes with benefits such as awareness within your market.

A headstart of their experience and expertise.

Disadvantages : 

You still need large upfront capital investments.

You are often tied in to pay franchise fees for supposed benefits, like a website etc. 

(This money comes straight out of your bottom line, whether you make money or don’t.) 

They usually come with restrictions on how you market and the techniques you use to access the market.

They have a brand reputation at stake and will not allow you to take chances.

Acquire an existing poultry business

You hit the businesses-for-sale market and hunt down a potential target to take over.

With the right capital and a solid prospect,

You could find yourself taking on a very profitable ‘going concern’.

https://poultrysouth.com/

https://www.facebook.com/shelter.mart/posts/6-plot-poultry-farm-land-for-sale-at-senya-breku-price-ghc-200000-negotiable-ref/2952174158189632/

https://ghanapropertycentre.com/for-sale/land/mixed-use-land/central-region/gomoa-east/6310-poultry-farm-plus-apartment-on-10-plots

An existing book of paying customers.

Established supplier arrangements for chicks, feed etc.

Land which is already purposed for a poultry farm.

Buildings and flock already producing.

Often staff who know how to manage the farm.

Immediate cash flow.

Owner’s residence, if you find the right business.

Can be difficult to value properly.

Hidden flaws or nasty surprises in the physical assets or financial paperwork.

Debt, at times.

Choose Your Market

The poultry market is diverse.

There are SO many pockets of commercial advantage that you can pick up.

I recommend subscribing to trade press like Poultry World.

Case studies & interviews are a great way to get a feel for the segments within the market.

They often present very informative, yet real-life close-ups of what makes certain poultry businesses successful.

A key failure made by many is:

Presumption.

“I have this great idea to start a poultry farm doing [x,y,z]”

But a successful poultry farm delivers the needs of the customers.

Being customer-led means you don’t misalign your offering.

Instead, you spot gaps where you could make all the difference and attract loyal customers.

For example. 

https://nesfp.org/sites/default/files/resources/niche_poultry_enterprises_in_new_england.pdf

https://www.chickenwhisperermagazine.com/nutrition/to-buy-or-not-to-buy

Find Out What People Want

The driver of the poultry industry is demand.

What customers want to eat.

To succeed in poultry farming you’ll need a deep understanding of your customer’s intent .

The mere fact that eggs and chicken are popular food choices & are eaten in vast quantities is not enough.

Having a long term profitable poultry business relies on you knowing ’WHAT’ & ‘WHY’ your customers buy…

This article published in Wattagnet reveals some quality concerns voiced by industry leaders.

Matters like antibiotic-free birds were top of the list.

Whilst drug-free birds might be the ‘WHAT’ consumers want,

The ‘WHY’ is discovered by reading stories like this one..

(a biography from ‘Farmer Paul’, co-owner of Pasture Bird):

“Throughout my athletic career and physically demanding job in the Marine Corps, I always had achy joints that seemed to get worse and worse.  

What started out as ice baths in college led to Motrin (Vitamin M) in the military and then full-blown arthritis symptoms in my early 20’s.”

Used to the idea of combat, 

“As a Crossfitter, I’d heard the hype about Paleo but never committed to trying it out.  

I finally gave it a go and after two weeks felt like a kid again.  

I could breathe through my nose, joint pain was gone, energy levels were up, and my sleep came back to normal.  I’d never look back.”

From there, 

Paul vowed to complete his mission to share his findings with as many as would listen:

“My wife and her whole family even jumped on board.  People were losing weight, feeling better, and just overall healthier and happier.”

And then…opportunity knocked:

“The problem was, the more we jumped into meat labeling the more we learned that some companies were just [misleading us].  Many Free Range chickens never actually went outside, and Antibiotic Free birds actually got a bunch of antibiotics.  Wait what?

We were [really disappointed]  Honestly.  We felt cheated, misled, and lied to.”

Suffice to say, the blend of athlete / soldier / certified accountant in Paul took entrepreneurial courage,

And decided on a venture to scratch that itch – enter Pasturebird:

“So in April of 2012, we were sitting around over Easter with the family joking around about getting some chickens for the backyard.  

Nobody had any type of a farming or livestock background, so I thought it was just a big joke.  

But sure enough, my brother in law Rob disappeared from the room for about 5 minutes and returned with a big grin on his face. 

“Guys, I just ordered 50 chicks and they’ll be here in 2 weeks” Rob said.

Over the next few years we continued to realize that there was a huge gap in the market for pastured poultry into wholesale accounts like:

•  restaurants, 
• butcher shops, and 
• online retail.  

People wanted it, but the actual product didn’t really exist.  

So we grew.  

And grew.  

And now, we’re the largest pastured poultry producer in the USA (and maybe even the world).”

How do you find out the unplugged gaps in your market?

Start listening to the consumer.

But there’s one important 1st step, before you can listen…

You need to find out where they gather to talk.

And in 2021 – there is one universal answer:

SOCIAL MEDIA.

The numbers speak for themselves :

So, without a doubt, we now know where to listen.

Now, here’s how to do it:

Type this into Google – antibiotic-free inurl:’reddit’

And you’ll find 1,640 topic threads-worth of discussion from forum members on the topic, like:

https://www.reddit.com/r/business/comments/ufjtz/antibioticfree_meat_business_is_booming_thanks_to/

https://www.reddit.com/r/Omaha/comments/1694gw/your_go_to_provider_for_hormone_antibioticfree/

Now, swap reddit for instagram :

Type this into Google – antibiotic-free inurl:’instagram’

The hashtag #antibioticfree has 41,422 posts.

https://www.instagram.com/explore/tags/antibioticfree/

Twitter also is a massive source of consumer social insight,

Statistics like this:

500 million tweets are sent each day.

Declare the potential for listening ‘consumer research’ the platform offers your poultry business.

Want an expert guide of best practice of how to research using Twitter?

Here’s a complete tutorial from media consultant, Simon Owens:

https://www.linkedin.com/pulse/how-use-twitter-conduct-market-research-simon-owens/

For the official statistics on social media usage globally:

https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

And one of the go-to resources online for the state of social media today :

https://buffer.com/resources/state-of-social-2018/

Long term buyer interest (Peace of mind)

Your poultry business will benefit from a diverse mix of customer types.

Each type called a segment (in marketing language).

Every segment has distinct needs and therefore present pro’s vs con’s for your business model

One thing you will want to get a healthy balance of early on is:

Long term buyers .

It’s no secret that brand loyalty in marketing terms is GOLDEN.

Repeat purchase adds a massive amount of ROI onto the bottom line.

For every customer who buys regularly over years,

You literally snowball your returns.

It’s called customer lifetime value . 

As far as marketing strategies go, it’s a golden oldie –

But in recent years it has made a massive comeback:

Returning Customers Spend 67% More Than New Customers

In the poultry farming business, there are many ways to secure long buyers ,

Some independent and others by obligation.

One popular but ‘tied-in’ method is by becoming a contract grower .

This is when as a farmer you enter into a contract with what’s known in the industry as an integrator.

Integrators are deal aggregators.

Their whole purpose is to acquire advantageous commercial arrangements,

For running a model of poultry farm which is geared for optimal profit.

Everything from forward contracts on inputs to exclusively buying out all stock,

Integrators are both supplier and buyer for poultry farming businesses, 

Offering significant peace of mind and risk limitation to farmers.

But as with any favour given in business,

This relationship comes at a cost to the farmer.

Namely margin. And obligatory rules, policies and laws.

The producer in this circumstance is entirely bound by law to yield full strategic decision making to the integrator.

The producer is simply left to focus on rearing. 

(Minus the usual pressures of the input vs. output balancing act of their independent peers.)

This guide neatly outlines pros vs. cons of the broiler contract farming arrangement:

https://www.thepoultrysite.com/articles/guide-for-prospective-contract-broiler-producers

For an example of what terms and conditions can be included within such a contract,

Take a look at this AB connect poultry producer terms:

https://www.ab-connect.co.uk/sullivan-poultry-terms.html

There is quite a lot of debate in the industry about how fair the terms of such arrangements actually are.

Industry analysis like this one , examines the features of such agreements in detail.

The purpose being to weigh-up the sharing of risk vs. reward.

Moving the goalposts (even just a little) can either give or take significant advantage.

Trade Sales

Selling your poultry farm produce to other businesses (business clients or business-to-business B2B) has distinct advantages.

Product volume per purchase is one of them. 

In other words, bulk – or wholesale.

But who would buy wholesale from you?

Profitable business customers for your poultry farm could be hotel chefs, canteen cooks, caterers and specialist retail shops.

They have a CONSISTENT need for LOTS of eggs and chicken.

The benefit for you is simple…

…for the expense of landing one trade account with a business buyer, you (potentially) get  years worth of sales & profitability.

A very cost-effective arrangement if you can find it.

Finding a local or regional grocery store or chain that will stock your eggs, for example, can get you into hundreds of households – all at once.

Here’s a quick guide for getting your poultry products on the shelves of your local store:

https://content.ces.ncsu.edu/how-to-sell-pastured-meat-products-to-grocery-stores

A fellow small-scale egg producer who has enjoyed good success in such a business-to-business sales strategy is:

Eddie Ferreira – otherwise known as Farmer Eddie of Eastern Cape, South Africa.

He clearly has worked HARD to get his certified organic eggs networked around his region.

Take a look at his list of stockists:

https://farmereddie.co.za/organic-egg-store-locator/

Very impressive.

But what about getting your produce on the menu of eateries?

Chefs of relatively small hotels even get through hundreds of eggs every week, serving breakfast alone.

But how do you sell either your eggs or chicken to chefs?

Here it is:

This study is the ideal guide to helping you build good commercial relationships with chefs :

https://core.ac.uk/download/pdf/188052014.pdf

The study reports on the findings of a survey taken of restaurant owners in America.

The analysis literally shows you exactly what chefs and restaurant owners are looking for in:

• Local food producers
• Types of food they prefer to buy locally

Here’s a digest of the analysis which points out the most critical points for success :

https://smallholdingsforsale.co.uk/how-to-make-profit-selling-produce-to-restaurants-from-a-smallholding

A vital study for your poultry farm marketing plans.

Selling To The Public

That was selling to trade customers, 

But what about selling your eggs or chicken meat to the general public?

Selling your poultry products to households can be a much steeper challenge than selling to businesses.

There are more of them.

Plus, you can’t go to them (as easily) – they’ve got to come to you.

In which case, your poultry business needs:

• To understand the likes & dislikes of the different customers (niches) 
• Develop products that suit the most profitable niches
• Know what messages will sell you products best
• Build a brand that supports those messages
• Find out where your customers do their product research
• Discover ways of starting conversations with your customers
• Provide ways customers can conveniently buy your eggs or chicken meat

Here’s a useful list of example top-selling producers & their brands :

https://smallholdingsforsale.co.uk/5-qualities-to-copy-from-top-selling-produce-at-farmers-markets

The article is full of useful insights for how you would position your poultry business to attract the crowds .

https://extension.psu.edu/management-considerations-for-implementing-e-commerce-in-a-food-or-farm-business

It’s no secret that the internet is a very effective tool for selling directly to the public.

This guide shows you how to build an online shop for selling your poultry products :

https://smallholdingsforsale.co.uk/how-to-sell-produce-online-farm-shop-guide

For a more traditional approach, the following guide shows you how your farm might partner with local markets to boost sales:

https://smallholdingsforsale.co.uk/farmers-market (For the pro-digital entrepreneur.)

And finally, this is an advanced strategy for using collaboration to your advantage.

One of the most popular articles from my poultry farming newsletter – entitled:

‘ Agri Value Chain ’

…is an expert tutorial in how working with your fellow poultry businesses can promote tons of demand for your farm products.

Well worth a read.

Direct Selling

Selling is a contact sport.

The art of doing it well is all in the personal touch.

Getting your eggs or chicken meat out of the farm gate and into the right sales channels will take persuasion.

And persuasion at its root is about positioning .

Positioning is perhaps the most misunderstood and yet most critical factor for marketing and sales success.

(And what IS positioning?)

Positioning is how to frame something in relation to something else.

In geography – positioning is determined by longitude and latitude.

Grid style.

Just like on a chessboard. 

Or even a spreadsheet.

Each square, cell or playing piece can be pinpointed according to where it lies against the horizontal and vertical axis.

By calling out the coordinates – we are able to locate the exact position of our target.

The same can be said for marketing and sales.

In order to accurately hit your target sales targets, you need to position your offer.

In other words,

It is important to focus your communication on the topics and customer concerns that REALLY matter.

Let’s take selling eggs to a grocery store manager, for example… If the store manager gets complaints from customers disappointed with low stock volume of premium organic eggs, Then there’s no point trying to sell him cheap caged-hen eggs. Neither he nor his customers want to save money on the product, They actually want premium-priced QUALITY eggs – and LOTS of it.

Getting your positioning right saves on wasted sales opportunities.

For a gentle introduction to the idea of organising your egg or chicken meat marketing ,

Take a look at this FAO guide – it’s quick, simple and straight to the point:

http://www.fao.org/3/Y4628E/y4628e06.htm

(An excellent beginner’s summary to farm gate sales for poultry farmers.)

Now, let’s advance forward…

What you also ought to know about direct selling is that it is SYSTEMATIC.

A highly strategic flow of communications,

That leads to a predictable outcome of products sold.

Recently, as part of my premium business planning email training course called:

Business Planning Specs (… that’s right, ‘specs’ – as in ‘spectacles’, get it? )

I condensed my 16 years worth of direct selling experience into an expert guide called:

Grow Your Poultry Business With Direct Selling 

In this guide, 

I reveal EVERY direct selling technique that helped me build my own businesses and others.

By using the same enclosed tips,

I turned cold contacts into over 6-figures worth of sales revenue to date.

https://thebigbookproject.org/business-planning-specs/direct-selling/

Proximity To Market

Immersion is a key factor to your poultry business success.

(Immersion = deep dive.)

Because immersion leads to:

Saturation & solution.

By definition, the word ‘immersion’, means to plunge into.

Getting your feet wet in business is not bold enough. 

You won’t win being tentative.

You’ve got to dive in to reap the rewards.

The reason is that business is littered with problems.

The more problems you solve, the more valuable your business becomes.

The tougher the problem, the more valuable your solution for it.

And the toughest problems will require your every effort to overcome.

If author, Malcolm Gladwell’s book Outliers is anything to go by, It may take you 10,000 hours of soaking up the problems of your customers before you stumble upon something worthwhile to sell to them.

It’s time to get immersed .

But how do you act like a sponge to draw up insights from your customers?

You need to be around them and engage them to talk.

This is one reason why proximity to your poultry marketplace is important.

(And I mean marketplace, rather than market.)

Or even better territory .

By definition, this is the geographic area in which your customers live and work.

Both business clients and consumer households.

The area being the maximum distance that you are physically and profitably able to serve with your poultry products.

Get a map. Take a compass. Put the point in the precise location of your farm. Make a judgement on how far you could feasibly travel to deliver your eggs or chicken meat and still make a profit. Set the range of the compass accordingly and draw your circle. Everything that falls within is your viable sales territory.

Everything outside is to be excluded for now.

This is your sales territory . 

Full of income-generating sales potential and profit-making opportunities.

Now, it’s time you OWN it.

Here’s EXACTLY how to do that:

https://www.repsly.com/blog/sales-territory-management-best-practices

Next up, transporting your stock once you’ve sold it.

Transport Connectivity

Location is one thing to consider, 

But transporting your eggs or chicken meat to the customer is yet another.

This detailed PDF produced by the Poultry Service Association is a valuable practical guide (with worksheets) for getting your broiler birds to market – SAFELY…

Poultry Handling and Transportation Manual

Also, here’s an easily digestible introduction to the basics of getting your poultry products to market:

https://thebigbookproject.org/poultry-farming/project-report/location/transport-logistics/

Building your chicken houses and other civil structures requires capital investment.

Materials, like concrete for foundations and timber framing,

Alongside labour will feature as significant one-off costs in your poultry project planning.

Ongoing, your poultry business will also have to hold contingency funds for expanding the capacity of bird houses,

And for maintaining all structures on-site.

Also remember to factor in biosecurity measures like – fencing around the farm perimeter and surrounding bird pens.

Generally speaking, there are three main ingredients when planning our poultry farm building and construction.

Here’s the list:

Poultry farming, like any livestock farming model, is labour intensive.

Many man-hours per week are required to keep your flock in good laying or growing order.

Feeding, drinking, weighing, monitoring and observing, cleaning, removing dead birds, collecting eggs, data recording…

…are just some of the routine duties.

All these manual efforts keep the flock in optimal condition, and operations ticking over profitably.

There is, however, another MASSIVE factor in maintaining tip-top poultry farm conditions.

• Environmental control.
• Ventilation.

These conditions, according to the experts, are strong contributors to poultry profit.

Because they influence the bodily performance of the birds.

(From Broiler Farming: The Definitive Guide )

Getting the balance right helps the birds:

• develop, and;
• convert more of their feed into chicken meat and eggs.

I recommend this basic introduction to broiler housing environmental control: 

https://www.thepoultrysite.com/articles/basic-introduction-to-broiler-housing-environmental-control

For help understanding what solutions you have available for environmental control of your bird houses,

 I find the following paper to be a really useful outline:

https://www.researchgate.net/publication/324483130_Environmentally_Controlled_House-In_Poultry_Production

The internal poultry house is competing with external conditions.

Tropical climates pose danger to birds because of the threat of overheating.

As a chicken doesn’t have the temperature regulating control of sweat glands, 

They are less able to lower their body temperature if exposed to very hot climates. 

Other issues, such as adequate airflow from wind-assisted ventilation, will impact how comfortable birds feel on your farm.

For deeper understanding of the relationship between the internal and external poultry environment ,

I recommend reading this article:

https://www.farm.com.np/knowledge/environment-controlled-system-of-poultry-housing/

Whilst systematic poultry house environmental control requires the installation of electronic equipment,

Which is a costly investment,

The real financial benefits of an increased feed conversion are often worth the upfront cost.

In a recent edition of my premium poultry farming newsletter ,

I share some very revealing insights on the relationship between poultry house environment and lowering your feed costs.

The email was based on a study led by Dr. Dhia Alchalabi (Poultry Farming Consultant),

In the study, Dr. Alchalabi shows how in farms of all sizes, increasing feed conversion can lead to huge profit increases.

I recommend you study the detail.

https://thebigbookproject.org/advanced-poultry-pickup/poultry-house-environment/ (for paid subscribers only )

Bird Houses

(Taken from Poultry Houses: Poultry Houses: 197 Designs, Structures, Plans & Systems (PDF Guide)

From experience, 

There are very few truly actionable tutorials on the internet for building your own poultry house.

This resource however totally fits the bill.

It’s many decades old – but the value still holds good today as it did on the date of publication.

This article features step by step features for building both broiler and layer houses –

As well as houses for chicks, pullets and adult hens.

It includes:

• measurements and dimensions and
• example pictures with guidelines for capacity.

It’s a brilliant effort at bringing the beginner up to scratch on how to construct the ideal poultry house .

(And better yet – it’s all in PDF !)

https://digital.library.unt.edu/ark:/67531/metadc1758/m1/3/

Site Layout & Design

Physical business operations TOTALLY depend on workflow efficiency to be profitable.

For a business to succeed properly and things to be done on time,

Staff need to get around from A-B with as much ease (and as little obstruction) as possible.

Just think of all the practical activity that takes place on a poultry site :

• Arrival of chicks and carrying them to the brooder
• Changing and washing of staff before they enter into bird houses
• Carrying feed bags from storage to the houses
• Cleaning out litter after a batch is culled or sold
• Weighing birds for monitoring performance

…and much more.

A well planned and designed site… …ticks along like clockwork and is free from accidents and spills. A poorly planned and designed site… …is sluggish, slow, error and accident-prone and ultimately unprofitable.

Here’s a very beginner-friendly video presentation from Africhic which is comprehensive.

(I recommended watching it before planning your poultry farm site layout):

https://www.youtube.com/watch?v=WXZDNdXoZf4

For an expert walk through the best practice principles of site planning ,

Take a look at this short guide.

I published it in my Poultry Farming Project Hub:

https://thebigbookproject.org/poultry-farming/project-report/strategy/design/

The poultry farming industry is highly regulated in almost every country.

There are strict rules governing the value chain from breeders to growers and sellers.

The rules control scale, pricing, labelling and more.

As a poultry farmer, you need to be up on the latest guideline, do’s and don’ts.

Pro Tip :  Your country or region is VERY likely to have a poultry association. Its members will comprise fellow farmers, grain producers, retailers and other value chain members. Their purpose is to fight the cause of participants in the poultry industry. The goal? To provide a fair playing field for all involved…as best as they can. For example, here is the Kerala Poultry Federation website: https://poultryfk.in/

Their #1 goal?

≡ “To assist and promote the growth and development of poultry in every way in the country.”

Try finding your local, regional or national poultry association. Type into Google Search: ‘[place name]’ poultry association

One useful service provided by such an organisation is reference paperwork.

Having the benefit of experience, they usually stockpile resources like guidelines and registration forms on their website.

For example, the South African Poultry Association have all their useful start-up documents saved here: http://www.sapoultry.co.za/home/regulations.php

(Again, this is just an example – your own relevant poultry association should have something similar).

The laws governing farming and processing practices in the poultry industry often come under fire.

In South Africa, there were recent changes made to how much brine is permitted to be injected into chicken carcasses. https://www.engineeringnews.co.za/article/south-african-national-standard-that-focuses-on-the-welfare-of-chickens-2021-03-18/rep_id:4136

Even as small a difference as 2% in the amount of brine,

Which is injected into the chicken meat can rock the balance of profit for producers.

Here’s another example:

An article on meat safety law from South Africa shows minimum standards that are expected of abattoir conditions: https://www.gov.za/sites/default/files/gcis_document/201409/28520a.pdf

Ideal if you plan to get involved in meat processing in South Africa.

Or, let’s take The Philippines for example, A Barangay Certificate (or Certificate of Residency) is required when opening any new business.

So, if you are starting up in the Philippines poultry industry , 

Be sure to enquire officially about this and other relevant licenses.

Training is a huge factor for business success.

It’s a safeguard against lack of experience, and for most…

…the best way to get your knowledge up to speed ASAP and therefore reducing risk of failure.

Running a poultry business is a multi-disciplinary act.

Spinning plate on all sides and a wide range of skills needed to make it a profitable venture.

Here are just some of the key skills necessary for success in the poultry trade – in any country:

The nature of the business at the grassroots level is animal husbandry.

Handling the birds from accepting them on your farm either as day-old chicks or pullets,

And seeing them through to the end of their productive life.

This is the job of the husbandman.

Keeping the birds in tune with their top performance parameters takes specialism.

Access to such teaching may not always be possible in person.

Here are some quality tailor-made resources for learning better bird skills:

The Big Book Project – Poultry Farming eBook & Email Course

For the last 12 months now, I have provided a free email course and eBook for poultry start-ups.

So far, 6,308 students have been admitted to it.

It’s the ultimate handbook for getting on track for optimal profit when starting a poultry business.

I recommend you sign-up today , if you haven’t already received emails from me.

Advanced Poultry Pickup

Due to the success of my free email course for start-up poultry farmers, 

I developed and launched a premium newsletter training program in November 2020.

To show you the EXACT techniques, proven by advanced level farmers, which are able to take your poultry business to the next level of ROI and profit.

Strictly for the pros.

I recommend you sign-up today .

Knowledge Base

Facts are facts and never change.

Even in poultry.

Knowledge items like feeding schedules, production volumes and growth targets are the same today as they always have been.

Yes, new commercial breeds shave off some cost as well as push the production ceiling,

But within reason, chicken doesn’t really change.

Based on this,

I produced a poultry farming knowledge base filled with facts and figures relating to rearing and steering a poultry business.

Almost daily, readers request either:

• a copy of a feeding chart, 
• disease chart
• growth/weight expectations by age of bird .

This was my reason for publishing the one-stop-shop: Poultry Farming Knowledge Base .

It’s a work in progress and still growing and relies on your input.

Take a look and get in touch if you have any request:

https://thebigbookproject.org/knowledge-base/

Breeder Manuals

Breeders know best.

It’s their business to know.

Critical bird behaviour and performance down to the last percentage point presents a GREAT advantage to anyone downstream,

Including your poultry farm.

And to remain ahead of their peers, 

Breeders are forced by reason of their trade to plough $millions into research and development.

EVERYTHING they learn, they document in user guides.

And at regular intervals they revise the edition of their guides giving producers like you the chance of getting even more return on your farm investment.

Here is a broiler management guide from leading meat bird breeder Aviagen:

http://en.aviagen.com/assets/Tech_Center/Ross_Broiler/Ross-BroilerHandbook2018-EN.pdf

A l ayer management guide written by Hy-Line (leading layer bird breeders) can be found here:

https://www.hyline.com/filesimages/Hy-Line-Products/Hy-Line-Product-PDFs/Brown/BRN%20COM%20AUS.pdf

Without doubt, 

The #1 request that I get  from readers of The Big Book Project is:

Help with business planning.

Like this one…

What’s interesting is that this topic (business planning) must be among the most heavily published commercial related topics online.

And still, the more that gets published, the LESS confident beginners are of what to do.

Being a general discipline that applies to every business it can be difficult to translate into poultry.

This is EXACTLY the reason that I put together my premium agribusiness planning newsletter for start-up poultry farmers.

I called the newsletter:

Business Planning Specs

The goal with it was to help you…

(*whether you are a complete beginner or an experienced business planner) 

…see precisely what your business plan should be doing for you and why.

It’s a detailed digest with lots of practical examples, plus templates to work with immediately.

And you get it delivered in chapters directly to your inbox over the course of a few weeks.

Made for convenience. For the self-paced learner in you.

I recommend giving it a try today (paid subscription).

(Taken from the Poultry Farm Project Report Hub )

A fundamental step to being successful in poultry farming is:

Economic understanding.

You need to know the conditions affecting the wider commercial climate.

Issues such as:

• supply chain dynamics 

…can quite suddenly cause a snap on pricing.

This is not felt any more sharply in poultry trade than with feed costs .

Feed costs contribute the majority of production expense for most poultry farms.

Often poor grain harvests or competition for grain supply from ‘shoulder industries’ like biofuel,

Puts a strain on availability.

And where availability shortens – prices rise.

Articles like this one – really make it easy for you to get a hold of the basics.

A highly recommended read :

https://www.thepoultrysite.com/articles/feed-costs-affecting-the-poultry-market

Business Management

Besides planning and economics – your business head needs to know…

… Management .

How best to handle the daily running of your business (and not just your birds),

For the most profit.

For example,  Risk management is a necessary feature of any business – and is an ongoing need. What is it and why? It’s when businesses take proactive measures against things that could go wrong. And they do this as a way of preserving any future loss of income. In professional project management,  Project managers (known as PMs) use risk management matrices, like this one: https://thebigbookproject.org/templates/risk-management-matrix/ (for paid susbscribers only ) To log all known risks and score them according to likelihood and damage potential.

I recently published a library of over 30 business templates to make it easy for you to learn and practice better business management.

I recommend using these templates in your poultry business planning.

For example,  A risk in your poultry business could be that all of your sales revenue is tied up in one client. This leaves your business exposed to the risk of losing that client along with ALL of your future sales. This would be logged in your risk management matrix . A potential solution would of course be to diversify your customer base. The cost of doing this would be more of your time doing business development to attract prospective clients.

Starting a poultry business is an investment .

Things of value from you go in, for the hope of a reward later on.

Making profitable investment decisions takes knowledge.

Either by experience or training.

Or sometimes, even both.

Some years back when I was studying as business management postgrad,

I came across a most innovative method of learning real-life business principles.

Software simulation.

The software, in this case, is called Markstrat .

In a nutshell,

The software simulated real market conditions,

Whilst mimicking for you the experience of being a marketing director responsible for launching your company’s products.

Round after round you had to adjust your:

• product mix (types of products offered, pricing, positioning, placement etc.)

Whilst reacting to how the market received your decisions and staying on target for maximum sales.

In short, it was very life-like and quite addictive (if I’m honest) but the lessons learned stay with me to this very day.

Unforgettable.

This was what drove me to invest my time and experience into developing a similar resource,

But this time only for poultry farmers.

The software I developed is called Poultry Project Reporter .

Poultry Project Reporter 2.0 is the  fastest  and most flexible way to build your winning layer or broiler proposal.

I recommend that if you are writing your project proposal that you subscribe to use the software today .

It plays on 109 project variables (cost & metric inputs) related to either a layer or broiler farm business,

And auto-calculates accurate outcomes of profit and ROI based on what business model decisions you make.

It’s basically the IDEAL zero-risk, but HIGH IMPACT way to learn which rearing systems & business models make the most poultry profits .

I personally use the system almost everyday. 

And I produce some of the internet’s most detailed poultry financial reports and analysis using it.

My most popular analytical tutorials like this one:

https://thebigbookproject.org/advanced-poultry-pickup/broiler-income-analysis/ (paid subscribers only )

It was entirely made and automatically calculated using Poultry Project Reporter .

I would dream of writing a poultry project proposal without it now.

There are so many different types of poultry-related business out there.

And each having its own profile. Suiting some types of owner and not others.

As a golden rule, I always say, before making a decision it always pays to research thoroughly .

That way you don’t miss out on a more profitable opportunity and stumble upon threat.

Here is a brief guide to choosing the right poultry business for you:

Know The Value Chain

The spine of the poultry industry is the value chain.

It’s what makes it stand.

From beginning to end much like a river starting up in the mountains and flowing out to sea,

The poultry value chain sets a course from breeder to eater with all in between.

Here’s what all of that look like: 

These are the upstream providers of commercially tried and tested strains of broilers and layers.

Their strength is to selectively breed the most productive birds on the market.

Competition for finding more percentage improvements on performance, 

Drives the breeders to produce more and more economically viable birds.

Hatchery (Day Old Chicks)

Hatcheries take from the proven stock of breeder strain and multiply the potential.

Their business is to provide ready stock of chicks for producers to take on and rear for profit.

They are the accelerators of the poultry trade. 

Wholesalers making stock available and plentiful for retailers to purchase.

There are some layer farms that prefer to receive ready-made ‘point of lay’ birds than day-old chicks.

In such a case, the farm indirectly pays the cost of rearing the birds from day one.

It’s actually bundled into the price of the birds.

The benefit to the farmer is you get the birds delivered ready to lay and therefore fast forward your egg production timescale by 18 weeks.

This has clear cash flow advantages, yet (I say it again) not without cost.

Which brings us on to…

Layer Farming

This is the practice of rearing hens for the purpose of producing table eggs . 

Layer hens at peak performance will approximately lay an egg per day.

After some 72+ weeks of age layer hens generally fall beneath the line of profit-making and are culled .

Broiler Farming

(Taken from Broiler Farming: The Ultimate Guide )

This is raising special table meat birds for – exactly that, chicken meat.

They are raised from 1 day old and reared for approximately for 6-7 weeks until peak weight.

Then, the birds are rounded up and shipped off to market where they are sold either live or as carcasses.

Further processes occur where the carcasses are divided into pieces, sometimes frozen, sometimes delivered fresh and handed over to wholesale and retail.

Packers are exactly that. 

They specialise in taking the stock from the hand of the producer and preparing it for retail .

They are yet another link in the chain and their involvement (just as with the involvement of every other link) puts a squeeze on the margins on producers.

This can at times prove unpopular when it threatens the earnings and survival of farmers .

Equipment Vendor

Poultry equipment is specialised and more than often manufactured in The Far East.

This makes the availability of such equipment at times rare or at least hidden if not promoted effectively.

Equipment vendors are the source of getting poultry farming kit like cages, feeders and drinkers at affordable rates.

Whilst capital intensive to hold stock, 

This kind of business can be quite rewarding if you strike a good balance between supply and demand – keeping inventory lean.

The classic middleman.

Agents are the market makers of the poultry industry .

Where the marketing efforts of the producers and farmers lack bite.

These opportunists land big volume deals which make all the difference,

And receive a commission for their efforts.

They save farmers time and resources doing the business development themselves,

Often a very welcome exchange,

Yet they cost the value chain yet again more margin.

Feed Miller

The people convert bare grain into complex feed mixtures ,

Which are tailor-made for optimising bird growth and productivity.

Whilst their product is not as perishable as the birds themselves,

The timely and tightly controlled:

• Preparation

…of the product must be orchestrated with precision to land fresh, quality feed on the doorstep of the farm,

With minimal or even zero-loss.

These are just some of the key players in the poultry farming industry – and food for thought for the type of poultry business you want to start.

There are many ways to commercially raise chicken for eggs or meat.

And the decision isn’t always so clear cut.

Often, the first thoughts are always BIG and FAST are best.

But more and more it is seen in markets across the world,

That poultry consumers are becoming much more…

… QUALITY conscious.

According to Dr. Osler Desouzart,  ‘…a Brazil-based food-industry analyst who helps poultry companies with marketing and planning through his company OD Consulting.’ “A premium chicken sold at a premium price cannot be made… with second- grade feed, with the lots managed by untrained people and with the ‘cost dictatorship’ determining that the least expensive ingredients should always be used,”   “Quality begins at the beginning, but has to go all the way to the end. There is no ‘partial’ quality, or quality just in parts of the process, by part of the departments and part of the time,”   ‘Today’s consumer wants to know what he eats, from where it came and how it was produced. He wants assurance that what he eats is safe for his health and the environment’ “My point is that if European producers try to fight the imports with their unbeatable prices and tailor-made bulletproof productions that resist any quality assurance audit, they shall fail. If they think that they can entrench behind protectionism, they are doomed.” (Source: The Poultry Site )

According to thegrocer.co.uk,  “…sales of organic produce in the UK rise by 12.6% to £2.79bn in 2020 – the category’s highest growth level in 15 years.” (Source: The Grocer )

A large proportion of this growth is due to organic poultry products, according to The Soil Association.

• No chemicals on feeds (pesticides etc.), 
• non-GM, no hormones, 
• no antibiotics

… purely reared naturally – without intervention.

Yes, there are many hoops to jump through to obtain official accreditation as this label is heavily regulated.

But once achieved, a premium price tag will not be resisted by the consumer.

In fact, the premium price tag on organic foods, in the UK for example, can fetch as much as 89% more: “Organic food also attracts a hefty premium over non-organic food. In 2016, in the US, a survey by USDA found the organic premium varied from 7% for fresh spinach to 82% for eggs. In the UK, the organic premium is higher. Shoppers pay on average an organic premium of 89%.” (Source: Economics Help )

To some, animal welfare has multiple benefits.

They go something like this:

If your layer or broiler flock spent more time outside than inside:

• Birds would enjoy a far better life having more exercise and better health
• Access to natural foods sources from foraging gives a more nutrient dense product
• Consumers enjoy better nutritional value for money.
• The soil receives back nitrogen rich manure which is recycled for more growth

Because of this, there are segments of consumers who see free-range eggs and chicken as greater value .

(…and the health benefits as being worth paying more for.)

According to a 2017 study by Kenyatta University, Kenyan poultry consumers, “…exhibit  high  preferences for indigenous chicken eggs and are willing to pay 41.53% more compared to other eggs.”  (Source: Analysis of Consumer Preference in Product Attributes: A Case of Indigenous Chicken Eggs in Kenya )

Now, the label Free Range Eggs are certified and not a marketing-ism. 

Therefore you:

• meet criteria and 
• then are awarded 

…before being able to use the product description lawfully.

The process differs from country to country but here is an example from the UK : 

https://www.egginfo.co.uk/egg-facts-and-figures/production/free-range-egg

And just in case you are still a little confused (or a lot) about the definitions of what makes an egg ‘organic’ vs. free-range , for example…

This guide clarifies things in an easy to understand way:

https://www.farmdrop.com/blog/egg-labels-truth-difference/

Deep Litter

At the ‘lighter end’ of the semi-intensive scale of production is deep litter poultry farming.

In summary, this is how it works:

The birds spend their entire time indoors, but are free to roam within the house . Uncaged.

They spend their time on the litter which in turn must be kept clean to prevent disease.

For broilers, at the end of their typical 6-7 week rearing period the house is cleared out and litter usually sold as fertiliser.

Layers spend their production life on the litter and at the end of 70+ weeks, the flock is culled .

During this period the litter is topped up and changed.

But how often and how much?

I recently wrote this simple guide to the deep litter method for chickens to help you calculate the cost for your project:

https://thebigbookproject.org/knowledge-base/deep-litter-method-for-chickens-a-simple-guide-to-calculating-the-cost/

If you were thinking, how deep exactly should deep litter be ,

This is just the article for you:

https://thebigbookproject.org/knowledge-base/how-deep-should-poultry-litter-be/

And what about the type of material?

What works best for poultry litter?

Here is an easy to use table for comparing the benefits of poultry litter .

https://thebigbookproject.org/knowledge-base/common-types-of-poultry-litter-material/

Caged (Intensive)

Caged poultry farming is intensive .

The chickens are denied the freedom to roam around the birdhouse.

The short term commercial benefits are: 

• a smaller floor space required, 
• no litter needed and 
• time-saving (automated manure collection, feed and drink systems)

For these reasons, a caged set up is sometimes preferred by farmers.

But how do you choose the most suitable cage system?

To answer this question, 

When I recently upgraded and improved my software Poultry Project Reporter to 2.0.

It is now able to predict how many repeatable bird cages you need .

Plus, it can advise on the type and shape of the cage.

Here’s a PDF example of a broiler form cage report:

(Taken from Poultry Project Reporter 2.0 )

For a useful tutorial of the types of poultry cage systems – 

Take a look at this page:

https://www.farming-machine.com/livestock-machinery/chicken/layer-chicken-cage/

Poultry farming, like any business, is target based .

What does that really mean for you?

It basically means all of your efforts will be entirely wasted UNLESS you hit the mark .

And the mark for sustainable profit is getting more distant and difficult to reach, by the day.

Inflation, price volatility and increasing competition work to squeeze margins.

This means that the modern-day poultry business owners must be:

More results-focused than ever before.

Whatever the model, 

So much is riding upon every individual gram of weight or hen day egg, 

That poultry farmers are under increasing amounts of pressure to perform .

Survival in poultry farming comes down to due diligence.

And in particular with your METRICS.

As everything in the business comes down to metrics and measurements.

Master them – and you’ll give yourself the eyes to see the road to success.

Know Your Standards & Targets

First, things first,

Your poultry product has got to be legit.

Without passing the quality standard tests, you simply can’t get your eggs or meat out of the farm gate.

Knowing the standards and being very comfortable with your ability to meet them is key.

Pro Tip : Find your country’s relevant egg or meat standards by typing into Google: ‘Table egg standards [country name]’…E.g. ‘Table egg standards Philippines’ Example for the Philippines: http://spsissuances.da.gov.ph/attachments/article/1101/PNS-BAFS35-2005-TableEggs.pdf ‘Meat Inspection code [country name]’…E.g. ‘Meat Inspection code Uganda’ Example for Uganda: https://members.wto.org/crnattachments/2017/TBT/UGA/17_5529_00_e.pdf Whilst these standards help you see what is expected,

You still need to know how to achieve the goals set.

This is EXACTLY why I included these two resources in my Knowledge Base:

• Broiler welfare assessment template used by the RSPCA in England for rating general condition of broiler birds. I recommend using this to assess your broilers before marketing:

https://thebigbookproject.org/knowledge-base/broiler-welfare-assessment/

• Kadaknath egg quality rating is a rating system and calculator for assessing the quality of eggs from a Kadaknath bird. Using these 10 indicators you get a solid system for measuring egg quality. I recommend take a look at this study:

https://thebigbookproject.org/knowledge-base/benchmarking-kadaknath-egg-quality/

ROI Analysis

Return on investment (ROI) is what poultry business survives on.

If you don’t get out greater value than what you put in , 

Then your business is not sustainable.

It cannot survive.

ROI is not guesswork either. 

It comes down to expert financial calculations and estimates .

You need a FRAMEWORK – tried and tested that gets results.

That’s exactly why I produced Poultry Project Reporter .

When I started The Big Book Project, I spent so much time writing out poultry proposals ‘long hand’,

And I found the manual method was:

• Error-prone
• Generally off-putting

And speaking with over 5,000+ subscribers of my email newsletters who are start-up farmers and poultry professionals,

It seems I wasn’t the only one with this problem.

I decided to scratch the itch.

• 1,800+ software design & development hours later
• 109 individual data entry points
• 74 integrated PDF-fillable forms & calculators
• Countless (‘000s) factual expert references

…the Poultry Project Reporter was complete .

I launched it in September 2020 and picked up my first few license holders, 

Ranging from value chain managers, PhDs and start-up farmers.

A good start, but still there was work to do.

The launch version had some speed issues, lacked memory and was a little rigid in parts.

Not wanting to leave a job half-done I took to completely overhauling the system,

And adding to it all of my first wave user suggested improvements .

It now answers ROI queries in multiple currencies, is generally much quicker and now is mobile friendly…

…PLUS much more.

Welcome to Poultry Project Reporter 2.0

One of the features I added, which was one I personally really wanted to see,

Was the ability for the software to take an individual section of a poultry business financial proposal & run a ‘micro analysis’.

I wanted users to get analytical value from it without having to fill in the ENTIRE form each time.

And because of this feature, it works great as an ROI scenario planner .

It lets you run all kinds of interesting comparisons helping you weigh up the most PROFITABLE decisions,

BEFORE you invest in your poultry business idea.

In a recent premium email newsletter series , 

I weighed up the profit-making potential of various broiler and layer production models,

Showing how the slightest of changes in egg or bird production gearing can make a significant difference to your earnings.

I highly recommend you read these before planning your poultry business income:

https://thebigbookproject.org/advanced-poultry-pickup/layer-income-analysis/ (paid subscribers only )

https://thebigbookproject.org/advanced-poultry-pickup/broiler-income-analysis/ (paid subscribers only ) 

Example Egg Yields

Egg yield in principle is quite simple.

With a commercial layer breed like the Hyline Brown , you can expect each hen to produce:

1 egg per day – 96% of the time (during peak laying weeks e.g. week 29)

Lohmann Brown Classic, on the other hand, achieves a hen-day egg production of 93%.

Just a few points shy of Hyline Brown.

But that is assuming, that your husbandry skills are on par and the birds are receiving all of the input help they require…

• Ventilation etc…

Now, that’s just talking of one bird.

But don’t things get complicated when you start projecting flock production?

And even more so with multiple flocks ?

How do you estimate production then?

The answer…

…it’s very difficult.

Because there are just SO MANY variables involved that you can quite quickly tie your brain in knots.

Factors like:

• Interval of buying batches
• Age of each flock 
• Number of multiple batches
• Culling age

…add layers of complexity and make accurate predictions seem almost impossible.

Tough, isn’t it?

But here’s how to beat it:

In response to overcoming the challenge of accurately predicting egg production using various rearing systems,

I included within Poultry Project Reporter an egg production statement.

What does it do?

Well, on one hand, it’s quite complicated…

…it splices up your multiple flock egg production models into separate layers,

And using the expert breeder data according to age the software lines up each flock and its egg output,

(…now, here’s the SIMPLE bit…)

Blending them all together into one neat flow of eggs – complete with ups and downs, taking into account:

• Age of hens
• Culled flocks ( spent hens )
• Mortality adjustments

The result:

A seamless statement of EXACTLY how many eggs your farm will produce, looking forward up to 6 years.

And like I said, 

At the click of a button, you can switch between production models to see the difference.

My premium email newsletter :

Layer Production Systems , outlines many scenarios for you to look at.

How many eggs per year will a 1+2 rearing system with a batch size of 1,500 chicks produce?

(Taken from Layer Production Systems – Poultry Project Reporter Email Newsletter)

Very revealing.

I highly recommend reading this :

https://thebigbookproject.org/advanced-poultry-pickup/layer-production-systems/ (paid subscribers only )

Example Meat Yields

Meat yield also has its complexities.

Although, on the face of it – the production dynamic is a simple 1-to-1 relationship.

Not like with egg layers.

Egg-laying calculations needs to take into account hen-day egg averages.

But 1 broiler chicken = 1 chicken carcass.

Simple enough.

But we can’t just stop there…

…it gets quite a bit deeper than this in practice.

Firstly, there is the weight of chicken .

Broiler carcasses are sold on weight.

Either per kg or per lbs.

One chicken of greater weight therefore will be sold for more money at market.

But then there is the issue of meat yield.

( Taken from Broiler Farming: The Ultimate Guide )

Meat yield takes into account that not all of a chicken carcass is meat.

The is bone tissue, blood, head, feet, feathers, inwards and more…

Leading studies say on average you can expect 68.8% meat yield from a broiler bird carcass.

You can generally expect that a shade over 2/3rds of a broiler chicken’s body weight will pay you back in marketable meat.

And all of that happening within a period of 6-7 weeks.

From day-old to market-ready.

But again, that is the single bird version.

What about when you scale it up to a flock?

Adopting a single flock farm model, otherwise known as All-In-All-Out ,

The farm’s entire cash flow dependency rests upon a single flock’s 6-7 week production cycle.

In between (or rather during) rearing cycle,

The farm suffers from ZERO cash flow (awaiting the big payout at the end of the cycle).

With a multiple flock model.

You get an overlap of production . 

Like this 4+1 broiler rearing system:

You reduce the dependency. And smooth out the cash flow .

This model takes more capital outlay and expenditure to house more flocks at once,

But if achieved, 

The farm benefits from a more consistent income stream.

As for how that REALLY looks like, along with some detailed examples,

I highly recommend reading my premium email newsletter called:

Broiler Production Systems (paid subscribers only )

( Taken from Broiler Production Systems from Poultry Project Reporter )

In it, I open the lid on EXACTLY how you model cash flow with the broiler business.

And how to set things up to maximum profit.

A recommended read :

Age Distribution

Mature birds bring marketable product.

Juvenile ones don’t.

Peak performance for both broiler and layers is like a harvest. 

Until you reach it, your business is unprofitable.

And beyond it, the same applies.

There is an optimal window where all your hard work comes back to you in either:

• High volume. high-quality eggs, or;
• Nutritious, optimal weight, healthy chicken meat

Leading poultry farming consultant, Richard Jackson of St. David’s Poultry  claims: “The first week of a broiler chick’s life forms the basis of its health and productivity for its entire time on the farm.” (Source: Farmers Weekly )

That said, 

I recommend reading this knowledge base article I wrote recently.

It tells you the critical steps to prepare before accepting a new broiler chick batch:

https://thebigbookproject.org/knowledge-base/step-1-before-chick-delivery-broiler-management-by-age-mini-series/

Everything in poultry farming works to schedule.

(Taken from Projecting Layer Egg Production – Free Poultry Farming Email Course )

You simply can’t rush nature.

It takes its course and can’t be changed.

On one hand, this sounds like a constraint.

But thinking it through another way,

It just gives you some firm parameters to work with .

Some predictability.

With good time management – your model has no hiccups.

And your cash flow will be as expected.

But any slips and trips will have an impact on your timing for delivery, sales and income.

This short guide will help you understand the importance of rearing cycles.

Average Mortalities

Bird mortalities are routine on every poultry farm.

There are a certain proportion of broilers and layers in every batch that will never reach their potential.

This is to be expected.

And budgeted for.

In the Hyline Commercial Brown management guide , 

The cumulative mortality rate is 8.4% over 100 weeks.

The broiler equivalent can be found in the U.S. Broiler Performance Report,

This survey quotes an average mortality rate of 5% (the data sample accounts for 95% of the total US broiler output).

Ratios & KPIs

Every poultry farmer needs a performance dashboard.

Like driving a car, 

To safely operate the vehicle you need a continual view of the car’s vital stats.

Any blindspot will threaten the chances of the vehicle reaching the desired destination.

The same can be said of managing a poultry farm.

When developing Poultry Project Reporter software , 

I made sure that I added a Key Performance Indicator Dashboard.

I call it ROI Metrics .

The page is really simple, yet very (VERY) important.

At a glance, it gives you the following ROI-related measures:

(Taken from Poultry Project Reporter software 2.0 )

• Feed Conversion –  how much feed by weight is converted into meat?
• Broiler Meat Yield – how much of the broiler carcass is actually meat?
• Cost Analysis – what is the feed and chick cost for raising a marketable broiler?
• Revenue & Margin – what is the average sale price of a broiler and how much gross profit is there?
• Manure Yield – how much manure will the average broiler produce in a rearing cycle of 6-7 weeks?

This simple report gives you the key profit-related metrics in one.

Optimal profits in poultry farming take some engineering.

I have found that deciding on the ideal poultry rearing model is like commissioning a tailor-made suit.

• You have in mind a desired design and result.
• Choose the ideal material, colour and style.
• Get measured up.
• Production.
• Adjustments.

The ideal result?

A perfect fit (for you).

Let’s take a look at the key components of a poultry business production model.

Cash Flow & Obligations

An important factor in planning a poultry farming business is structuring cash flow.

Here is a simple fact about starting up…

…if you have expenses before generating income, these obligations come out of investment funding.

Perhaps out of your own pocket, if that is the case.

Whilst some start-up farmers have the financial ability to carry this initial burden,

Others don’t.

But the ideal situation is that your flocks begin generating their own income as soon as possible.

For example,  If you compare broiler and layer farming – they each naturally offer different cash flow benefits. Broiler farming begins producing income as soon as the first flock is sold (6-7 weeks). Layer farming from day-old chicks, however, has a 20 week delay before income is generated. But on the other hand… Layer farming produces daily product and consistent cash flow. Whereas, broiler farming income arrives in a lump sum when a flock is sold – some 6-7 weeks from arrival.

Want to visualise this clearly?

( Taken from Layer Income Analysis – Poultry Project Reporter Email Newsletter )

I recommend reading a series of premium newsletters that I recently published (paid subscribers only ):

https://thebigbookproject.org/advanced-poultry-pickup/poultry-income-statement/

https://thebigbookproject.org/advanced-poultry-pickup/broiler-income-analysis/

https://thebigbookproject.org/advanced-poultry-pickup/layer-income-analysis/

Single Flock

Some farmers prefer single flock models,

And simply won’t touch a multi-flock design.

Often, the answer is BIOSECURITY.

Multi-flock farms have a higher potential for cross-contamination and disease outbreak.

Naturally, you avoid this by raising 1 flock at a time.

I discuss the in’s and out’s of this for a broiler farm within this post:

https://thebigbookproject.org/knowledge-base/broiler-rearing-system/

Multi-Flock

Multi-flock poultry farming is like a sound equaliser on a Hi-Fi.

By overlapping and layering flock productivity,

Farmers can achieve the most profitable blend of production.

Common layer farming systems are:

• 1+2 = 1 brooder batch + 2 layer hen batches
• 1+3 = 1 brooder batch + 3 layer hen batches
• 1+1+5 = 1 brooder batch, 1 broder-cum-grower batch + 5 layer hen batches

And typical broiler rearing models are:

• All-in-All-Out = 1 flock
• 4+1 = 4 broiler flocks + 1 spare broiler house 
• 8+2 = 8 broiler flocks + 2 spare broiler houses

The poultry industry typically uses these production rearing models.

They’re tried and tested – producing predictable results, every time.

Each model has its own signature or fingerprint of production output.

The patterns of production are very detailed and have their own peaks and valleys – week in, week out.

Take this 1+3 layer rearing system with a batch size of 516 layers:

…and compare the production output of a farm with the same flock size of mature layers, but this time using 1+1+5 model:

To learn EXACTLY how much they produce and how best to use them for maximum profit,

I recommend reading these premium newsletter editions (paid subscribers only ):

https://thebigbookproject.org/advanced-poultry-pickup/layer-production-systems/

https://thebigbookproject.org/advanced-poultry-pickup/broiler-production-systems/

And for a quick guide to how the overlapping of multiple flocks works in principle,

This article is a quick and easy summary:

https://thebigbookproject.org/poultry-farming/project-report/strategy/production-overlap/

Batch Buying

When a batch of either broilers or layers reaches the end of production,

The farmer then replenishes his livestock by buying another batch of birds.

No matter the rearing system, the number of birds per batch remains consistent.

For example, A 10,000 bird capacity layer farm using a 1+1+5 rearing system will use a batch size of 2,000 birds. How did I work it out? Well, it’s like this: To get 10,000 layers capacity using 1+1+5 you simply divide the total laying flock capacity by the number of layer houses, Which in this case is 5… …the answer = 2,000.

This is your batch size.

Want to really master this type of modelling with ALL the common rearing models?

I recommend you read my premium email newsletter series called Poultry Project Reporter:

And for an easy introduction to how this works in simple principle, read these articles:

https://thebigbookproject.org/poultry-farming/project-report/techno-economic/rearing-cycle/

https://thebigbookproject.org/poultry-farming/project-report/techno-economic/batch-intervals/

Laying hens are culled when their productivity becomes unprofitable.

When the cost of the feed they eat outweighs (or is greater than) the money received for the eggs they lay.

This point at which laying flocks tip the balance from profit to loss-making differs with every farm model.

But in general commercial terms,

Layer hens become unprofitable at 72 weeks of age , 

Which is when the hen-day egg production goes under 80%. 

(Or when hens start laying eggs daily 80% of the time.)

At this stage, unprofitable flocks are removed and often sold as discounted meat chicken.

Why are they sold at a discounted price?

Because the meat of a spent layer hen is usually:

• More stringy and tough
• More intensely flavoured 

…in comparison to broiler chicken meat.

Typical retail consumers value this spent hen meat less than broiler meat.

It, therefore, sells for less per kg or lbs than broiler meat.

Spent hen meat is also a popular choice for food processors who produce manufactured meals.

This is because their volume business depends on preserving margins, 

So cheaper meat with more flavour and tougher texture better compliments their recipes.

For a detailed guide on culling layer hens, 

I recommend reading this article by Mississippi State Agri Extension:

http://extension.msstate.edu/content/culling-hens#:~:text=Culling%20hens%20refers%20to%20the,for%20marketing%20or%20home%20cooking .

I also cover the topic in brief as a general introduction to culling hens  here:

https://thebigbookproject.org/poultry-farming/project-report/model-options/culling-hens/

Processing Challenges

Processing seems like the home straight or an open field to touchdown,

But the number of start-up poultry farm operations that drop the baton or ball on the way home to market is ASTONISHING.

Complacency in this area can literally flush away profits and decimate all your hard work.

It’s absolutely vital to have this area sorted and down pat before counting your income.

For best practice advice on how to handle broilers in the hand over to processing,

I recommend a close studying of this article:

https://www.thepoultrysite.com/articles/preprocessing-handling-in-broilers

Also, in my Poultry Project Hub, this article will help you see broiler processing in light of your business model :

https://thebigbookproject.org/poultry-farming/project-report/model-options/broiler-processing/

And this slideshow presentation is an excellent beginner’s guide to egg processing – for poultry farmers:

https://www.uspoultry.org/educationprograms/PandEP_Curriculum/Documents/PDFs/Lesson8/EggProcessingPres.pdf

Ready To Market

Once your production cycle has completed, 

Your next job is to get your eggs or chicken meat to market. 

This takes:

• Catching or picking, 
• Transporting
• Processing & cleaning, 
• Packaging, 
• Storing and 
• Delivering.

Eggs and chicken meat, as you can imagine, require different methods of handling.

But the result is the same – by the end,

A product that is ready to put into a refrigerated cabinet or on a shelf.

If you are new to the idea of slaughtering a chicken, this guide will help you get started (it has a great infographic too):

https://www.chickencheck.in/faq/how-chickens-slaughtered-processed/

For transportation advice , this guide presents a helpful introduction:

https://meatscience.org/TheMeatWeEat/topics/article/2017/05/30/transporting-meat-and-poultry

This next guide is a SOLID all-round presentation on how to market poultry products :

https://aims.tamu.edu/uploads/freefiles/MarketingPoultryProducts.pdf

And finally, this is a detailed article on packaging poultry products :

http://icpe.in/Plastics%20in%20Food%20Packaging/pdf/10-Final.pmd.pdf

A resourceful poultry farmer has more than one income stream from his flock.

Nothing goes to waste.

Because in both life and business – there is often use for most things, you just have to know what for.

Once you know, you just need to market it. The additional income serves to smooth out the joins between your dips in production.

Here is a list of common sources of secondary income for your poultry farm.

As mentioned earlier in this guide spent hens are layer hens that have reached their economic point of break-even.

Holding them any further will result in your farm losing money.

Selling these hens helps your farm retain profits.

In this article, the author describes where added value will benefit the company;

https://www.thepoultrysite.com/articles/finding-the-value-in-processing-spent-laying-hens

By-Products

On the broiler side of the poultry farming coin,

Broiler by-products are the equivalent to spent hens.

At the end of every broiler rearing system when the birds are packed and shipped for processing,

What emerges at the other end of the processing chain is ready broiler meat,

But along the way the lost material such as blood, bone, head, feet etc. are by-products.

Rather than discarded, this material is often prepared for sale on the by-product market.

Buyers, like fish farmers, will use the inwards and blood of processed broiler carcasses as protein food for fish.

This trade recoups some profit for the broiler farmer and presents a ready-source of input fort the fish farmer.

In agri, there are MANY win-wins like this at your fingertips.

Research and study will lead to EXACTLY where they are.

As a head start,

This PowerPoint presentation (+ PDF) is pretty much an ‘all you need to know’ guide on broiler by-products (by The University of Georgia):

https://athenaeum.libs.uga.edu/bitstream/handle/10724/34422/KiepperRenderingpresentation.pdf?sequence=1&isAllowed=y

https://poultryprojectreporter.com/broiler-28/

Plus, if you’re looking for a breakdown of by-products by the percentage of body mass , 

I also recommend this research article by The University of Zimbabwe and The University of Swaziland:

(I used these figures for my Poultry Project Reporter software calculations on by-products)

http://www.bioline.org.br/request?nd10108

Chicken manure makes for great fertiliser and fish food.

Take this for example,

A Kenyan fish farmer who built chicken huts above fishpools for natural recycling of organic matter from one livestock to another: https://wire.farmradio.fm/farmer-stories/kenya-farmers-use-chicken-droppings-to-feed-farmed-fish/

Such examples are becoming increasingly common,

As farmers innovate ways to economise on feed cost and optimse profit.

And how about as a fertiliser?

Read this…

It’s a great formula for maximising the use of poultry manure as part of a nutrient management plan for crops :

https://secure.caes.uga.edu/extension/publications/files/pdf/B%201245_3.PDF

Chicken manure has different grades of quality though.

It’s judged by content.

Some manure has a higher concentration of nutritious content for crops and livestock.

Other manure has less. 

Proving your content can lead to you achieving more money and greater profit.

But what’s good manure content?

This study is just what you need to understand:

https://researchrepository.wvu.edu/cgi/viewcontent.cgi?article=1654&context=wv_agricultural_and_forestry_experiment_station_bulletins

And for how manure recycling ought to fit within your poultry farm’s business model,

This short article in my Poultry Project Hub is just right:

https://thebigbookproject.org/poultry-farming/project-report/model-options/recycling-manure/

Poultry feed in some economies and marketplace is delivered in what is commonly known as a Gunny bag (or Jute Bag).

These bags are made of hessian, burlap or crocus (sisal) plant fibre material.

They are rugged, durable, strong and can be used for many applications.

Poultry feed is just one.

But in the construction trade they tend to use it also for bagging up concrete.

Anyway, the long and short of it is,

Because of their durability, they can be recycled for use.

This means after you’ve used them for poultry feed, you can resell them for a small price.

Every bit counts toward ROI.

Here’s a handy video with a business plan for selling gunny bags , I recommend giving it a watch:

https://www.youtube.com/watch?v=SGeQBChDjhw

My outline with key points can be found again in the Poultry Project Hub, here:

https://thebigbookproject.org/poultry-farming/project-report/model-options/re-marketing-gunny-bags/

A common question from readers whilst running The Big Book Project has been:

The cost of rearing poultry .

For a STEP-BY-STEP DETAILED tutorial, I recommend reading my guide .

But here’s a quick breakdown in the meanwhile…

Start-Up Capital (Sustainability)

Start-up capital represents all of your costs incurred for starting up .

Both one-off and the *money you need to begin operations for the first year*.

(First year running costs are termed working capital, for the purpose of your poultry project proposal.)

Combined together you have the total sum of money required to get your poultry farm off the ground.

Further reading:

https://thebigbookproject.org/poultry-farming/project-report/financial-management/one-off-capital/

https://thebigbookproject.org/poultry-farming/project-report/financial-management/recurring-capital/

Direct Costs

These are the costs that you can directly attribute or link to raising chicken :

• Cost of buying the birds

With these costs, you can literally tell how much expense each bird demands.

For example, We know that each broiler bird consumes approximately 5.348 kg every 6-7 week rearing period. And the layer feed consumption equivalent is 48.94 kg in 72 weeks of rearing from day-old.

To find out the direct cost of feeding a batch for your poultry farming venture,

Simply, multiply the feed consumed by the price per kg.

https://thebigbookproject.org/poultry-farming/project-report/financial-management/expenses/

Indirect Costs

These are often referred to as business overheads.

They are the costs you pay whether you are rearing chicken or not .

• Mortgage or rent
• Accounting fees
• License for trading

The rule of thumb here is that they are not directly related to raising your chicken.

Hence, indirect.

Strategies For Saving

Increasing poultry farm earnings can either be gained by:

• Price raising, or
• Cost-saving 

Cutting back on either direct or indirect costs of running puts money back into your pocket.

If you are thinking of going the controlled environment route, 

I recommend reading this article for cost-saving measures in controlled poultry houses:

https://www.wattagnet.com/articles/617-15-cost-saving-ideas-for-poultry-housing

Agriculture is naturally labour intensive.

Livestock typically more so.

And chicken flocks are quite a demanding crowd to serve.

Getting the right team for your poultry farming project can make all the difference long term.

This small section was included to help you in planning labour management of your farm…

Recruitment & Training

Search the market for the best available talent .

Bird handlers, supervisors and farm managers are your operational A-Team.

They single-handedly care for your flocks,

And get them producing eggs and meat to the highest standards.

Here is an example job description for a Poultry Worker :

https://www.thejobexplorer.com/Job_Description/Agriculture/Poultry_Worker_I.html

Also, for a general all-round introduction to the topic,

I recommend reading this entry in the Poultry Project Hub:

https://thebigbookproject.org/poultry-farming/project-report/research/labourers/

And for a well-rounded idea of what it takes to successfully raise a broiler flock from day-one to market-ready,

I recommend this quick guide to stockmanship :

https://thebigbookproject.org/knowledge-base/broiler-stockmanship/  

Workload (stock heads to labourer ratio)

A question you might have is:

How MUCH work is it to raise a flock of chickens?

Whilst scale of operation and type (whether broiler or layer) has bearing on workload,

The general principles of poultry husbandry apply.

But for a day-in-the-life-of view of poultry farmers at work, 

I recommend this insightful interview-based article :

https://www.thepoultrysite.com/articles/what-does-it-take-to-be-a-successful-poultry-grower-experts-share-their-views

A large advantage of an agribusiness like poultry farming is the fact it integrates well with family life.

You work together and enjoy the spoils together.

Plus, the trade is a very stable and viable means of earning household income.

Sustainable .

And naturally is an inheritance for the generation to follow.

Without any need for formal education or qualification, 

Learning the family trade of poultry farming could be setting up your young ones for a self-sufficient way of life.

Perhaps in these days, this is where true wealth really exists. 

In independence.

If you are thinking about using family labour in any way with your poultry farm, 

I recommend reading this ‘Values’ page from the Farmer Focus website:

https://www.farmerfocus.com/our-values

They are VERY big on keeping it in the family and planning ahead for successive generations.

A critical consideration to make in poultry farm labour management…

(But one that is hugely overlooked)

…is staff safety .

There are so many hazards involved in the raising of chickens commercially, 

For example:

• Ammonia, dust and other air pollutants in bird sheds
• Animal diseases
• Chemical exposure when cleaning

…plus many more.

An excellent framework for assessing these poultry farm occupational risks is this template from HSE (UK Health & Safety Executive):

https://www.hse.gov.uk/risk/casestudies/pdf/poultryfarm.pdf

Poultry products fetch whatever prices the consumers feel they are worth.

It’s the same for every product, service or investment.

The concept is called value perception .

It basically says that people buy value. 

Value is subjective, not objective.

Every sale price is dependent on how the customer sees it.

Put it this way, A bus ticket to buy your groceries at $2 might be good value. But the same bus ticket to make sure you’re on time for a once in a lifetime job interview (when you’re running late) could be of great value even at $40.

Again, it depends on how the customer sees it & what it does for them.

There are just so many value propositions out there that it is impossible to apply a broad brushstroke rule to poultry product pricing.

Nutritional benefits command higher prices.

(The basis of the value propositions here is, what price can you place on good health and life?)

Here are some factors that you should have in mind when considering your poultry pricing strategy:

Product Types (Example Price Comparisons)

Products are solutions to problems, 

There is a very important difference here.

One is relative,

The other is inherent.

For example,  An egg is an item.  We call it an egg because that’s just what it is. But the solution could be: Mixed size organic eggs. Why is this more valuable? Because customers who buy organic eggs for the health benefits don’t mind paying a premium for it. But crates of uniform-sized eggs that meet an exact standard require more labour in physical sorting and demand a higher price. However,  Random-sized packaged eggs save the farm cost in labour from not having to sort them. This cost-saving is passed on to the customer at a lower price per pack, For eggs that are still organic. The solution? Cheaper, organic eggs. Great value!

Now, let’s take a look at chicken meat.

Over the last few decades, we’ve all developed deep preferences for our favourite part of the chicken carcass.

And this is largely due to the popularisation of global fast-food chains like KFC, for example.

Because of the relative demand, certain parts have compared with others, 

Chicken parts now fetch different prices on the market.

Here is a really illustrative insight into how American consumers value the various parts of chicken :

https://www.al.com/news/2015/03/why_do_americanslove_chicken_s.html

Value Addition By Chain Participants

Eggs and chicken meat pass through various hands before they reach our tables.

Even between the farm and our table , value chain participants like:

• Distributors
• Wholesalers
• Caterers, chefs and canteens
• Ready-meal manufacturers

…all have their part to play in preparing the chicken or eggs for an optimal eating experience.

Each step of the process adds value in getting the raw product, even more, closer to what we expect.

Added value comes at a margin of cost.

This all contributes to the eventual price we pay for the product at retail.

Justify Price With Value To Customer

Customers pay more if it makes sense.

But they won’t if it doesn’t.

In fact, I have found in business that you simply can’t give something away for free if it doesn’t make sense to your customers.

So, herein is a golden rule:

To justify your price, you’ve got to communicate why.

Getting this right will mean you’ll push the ceiling on what you charge,

Maximising your profit.

Telling the customer WHY your product costs what it does can be a very valuable skill.

(Especially if your reason is related to a benefit that the customer REALLY values – and is willing to pay for.)

This article opens up the truth about some of the most common categories of table egg:

(A recommended read.)

Selling products of any sort…

(even eggs and chicken)

…comes down to your conversation with the audience .

It’s your chance to show them that you:

• Really understand what they want (your product/service),
• Know how they themselves would rate its relative value (price), and;
• Can get it to them VERY easily – with minimal fuss (distribution)

This conversation is called marketing.

If you’ve ever struggled with knowing how to do successful marketing,

I would condense the entire discipline into one SIMPLE saying,

And it goes like this:

“What is your business actually saying?”

Again, it’s a conversation.

You carry the conversation, by what you are saying. 

Either you are native and fluent, 

Nativity and fluency are the glue of the conversation.

They dictate language and ease of flow, back and forth.

Obstacles in this area make for a difficult relationship. 

And too many reasons to go elsewhere.

The following points are key success factors in getting that conversation ‘just right’.

To master your marketing communications strategy, I recommend reading this premium email newsletter :

Marketing Communications

Develop The Right Brand

Poultry product brands get the whole conversation off on the right footing.

It’s your chance to immediately hit it off with just the right entrance.

The brand sets the tone and expectation in the mind of the customer and offers promise for furthering the conversation.

Conversations are investments – of time and intimacy.

The brand gives confidence that this could be well worth the investment.

A good sign.

Here is an article listing 80 of the world’s leading broiler, turkey and egg-producing brands ,

I recommend it as a who’s who of what already works well in poultry branding:

https://www.wattagnet.com/directories/80-the-world-s-leading-broiler-turkey-and-egg-producers

This is a list of the worlds largest egg producers – I share this for you to examine the approach of the market leaders:

https://www.wattagnet.com/articles/34304-which-are-the-worlds-largest-egg-producers?v=preview

Key Messages

Credibility is a fruit of consistency .

People trust others who are what they say they are.

But if there be any shadow of a doubt, 

People tend to back off.

In the poultry trade – being food, there is a lot riding on trust.

For example, Take this Mexican brand which has led the market for a generation (70+ years), Examine the key messages here on their website, It will give you an idea of what ‘clicks’ or resonates with families in Mexico relating to eggs: https://www.elcalvario.com.mx/ (Their videos in particular take you right into the inner parts of their operation. Very transparent. Confidence-inspiring stuff.)

Choose Your Channels

There are many different ways of getting your eggs or meat to customers and consumers .

Decisions surrounding which channels to use – much like everything else in business,

Comes down to what would equal the best SERVICE.

What would your customers like best? 

When it comes down to it, 

Consumers are very much creatures of habit.

Routine rules with them

Even if your products are JUST what they are looking for,

If they find them off the beaten track of their usual haunts – then you might just lose their custom.

Said differently,

Convenience i.e. the value of their time comes too steep a challenge for certain purchases, 

No matter how inviting.

Golden rule: 

Make it easy for them to buy.

This study is a great example of the persuading factors involved in where consumers buy fresh produce :

https://www.choicesmagazine.org/2006-4/produce/2006-4-06.htm

And for a decent overview of how to organise our marketing channels for selling eggs ,

I recommend reading this guide by the FAO (Food and Agriculture Organisation of the United Nations):

http://www.fao.org/3/Y4628E/y4628e06.htm#TopOfPage

Segment Your Audience

All customers are not alike.

They each buy eggs and chicken for slightly (or even vastly different) reasons.

Marketing is that conversation by which your farm proves it holds relevant value to the customers’ decision re: buying eggs or chicken meat.

To sell your eggs successfully, 

You may have to communicate effectively with a variety of customer segments.

Each having their own preferred style of conversation, 

And holding their own values.

For maximum profitability,

Your business has got to become skilled in holding a variety of conversations with various audiences.

But how EXACTLY should you split up the different types of customer?

Along what lines?

I recommend this research-backed article that tells you the key reasons why consumers buy chicken in the US:

https://www.morningagclips.com/consumers-buy-chicken-for-versatility-value-variety/

Product Spread (Range)

Product diversification is key to resilience. And concentrating profit.

Some years ago, I used to work for a foreign exchange company.

We sold foreign currency:

• Australian Dollar
• South African Rand 

…all sorts.

I was a broker .

My job was to talk with customers and bring them to the point of ‘the deal’.

Now the deal would only happen when it was proven that there was solid match of:

• Understanding
• Ease of transaction

And it wasn’t always value that swayed the client.

Most times it was actually flexibility .

Because often their exposure to foreign currency was quite complicated .

And there were so many conditions and potential outcomes riding on any particular decision,

That having some wiggle room for upside and downside benefit was a BIG advantage.

This is why the insurance industry is massive.

It gives soft-landing parachute exits for all the potentially costly ‘what if’ scenarios. 

In the case of the foreign exchange brokerage, I worked for, 

Their competitive advantage was that they traded what is commonly called Option contracts.

They literally skyrocketed to our popularity in that market. 

When we launched them in 2009, we traded hundreds of £millions of contracts in very little time.

Why were they so popular?

As the name says, they gave the customer options.

Rather than buying a foreign currency at a set price,

They offered the customer a comfortable worst case scenario price, 

But gave them the ability to buy at an improved price if the market got better,

Yet if the market got worse the contract even offered some profit from resell.

In other words, they won no matter what!

The flexibility and luxury of having options does cost,

But at least they weren’t locked in.

These products FLEW off the shelf.

We couldn’t sell them quick enough. And no one else was doing them in our market.

Lesson learned – customers DELIGHT in options .

Here is a great example of a poultry farm that successfully markets its eggs – WITH OPTIONS: https://steweeggs.com/our-range/

Packaging & Presentation

Packaging, transport and storage are key aspects to preserving profits in poultry.

And at the same time, it’s the end of the process where you can think you’ve made it.

But the money isn’t safe until it’s in the safe.

So much can go wrong with the packaging, transport and storage of eggs and meat.

The quality of the product can degrade massively too – because it’s highly perishable. 

Even egg quality can fall off quickly just from the wrong temperature or room humidity.

As for packaging, 

There are some practicalities involved.

The number of eggs is one.

Half a dozen?

The key question(s) to ask is:

Who are you selling to?

And what works best for them?

You can’t guess it.

You’ve got to ask .

Finding out will save you lots of lost time and money.

A mismatch in this area tells customers that you’re still figuring things out.

Not disastrous, but a bit like hitting the wrong gear and stalling.

Recovery is possible – but it’s hardly smooth running.

This FAO guide is a comprehensive piece on the subject: http://www.fao.org/3/Y4628E/y4628e05.htm

Getting your eggs or chicken meat into the possession of the customer is the final, yet critical step.

Delivery takes place as the fulfilment of the deal .

When selling to retailers especially, there are expectations to meet that require some expertise.

You’ve got to know what details store owners really care about .

Talking with them will unearth all sorts of deal parameters that can make or break a firm agreement.

For example,  “How many stores are you interested in delivering to? In what area(s)?” Having ready responses that overcome potential underlying objections will help you stay on the front foot in negotiations.

Looking to sell eggs to grocery stores?

I recommend this practical guide by North Carolina State Extension,

They do a great job of breaking down how to do it the right way.

(It even included scripted communications for best results.)

https://content.ces.ncsu.edu/how-to-sell-shell-eggs-into-grocery-stores-through-direct-store-delivery

Thinking of selling chicken meat directly to consumers for better profit?

Then freezer chicken is probably your best bet.

In which case, 

I HIGHLY recommend reading this in-depth tutorial for selling freezer chicken to consumers.

(Jam-packed with LOTS of practical and profitable tips.)

https://www.thepoultrysite.com/articles/direct-marketing-meats-selling-freezer-chicken

When starting a poultry business,

A key moment is sitting down with a blank piece of paper and guessing what your sales figures will look like.

This kind of projection exercise can be both revealing and worthwhile,

If done correctly.

You’ve got to know the dynamics…

How sales move .

Sales is a recipe. But ingredients are what really make the difference to the revenue.

Here are the ingredients :

Money per sale . The more in it per sale, the greater your rewards for the same amount of effort spent.

However, get the value proposition wrong and you won’t achieve optimal customer sales.

It’s a balance and a case of trial and error.

But if you get an optimal level on price,

Your profit greatly improves.

For example, Let’s say, you sell a tray of 12 eggs for $1.50. Given the competitiveness of your marketplace, you don’t feel a higher price can be achieved. You want to increase profit and look at the price for your improvement. So how do you go about raising the price, but maintain sales?

Think value proposition .

Enhance your product or service.

Investigate trends that are in increasing demand from your customers.

For example, Food manufacturers and professional caterers value the consistency of yolk colour. It helps them also achieve consistent results with their work.  “According the Egg Producers Federation about 15 per cent of eggs sold were used in the baking and catering industries, and Silcock said consistency of ingredient colour was important for food manufacturers.  If you’re getting products that range wildly from very, very intensely coloured to very pale, that’s going to be a problem.” (Source: www.stuff.co.nz ) Giving your catering clients a more superior product, satisfies their need and your additional labour justifies a higher price.

Channel Convenience

Distribution costs money.

Getting your eggs or meat into the right channels either means you pay the owners a fee,

Or you invest in owning the channel yourself which is a capital cost.

But the benefit of using convenient channels for your customers could mean many more sales .

Nowadays, the internet is increasingly becoming a preferred sales channel for households – even when it comes to groceries.

For example, “…36 percent [of consumer households] in the Netherlands [buy their groceries online].” (Source: Statistia )

Offering an eCommerce store to consumer households and business clients may well be on-trend.

Yes, the capital expense of eCommerce set up can be considerable if you outsource it (cheaper if you DIY it),

But in the long run monies that would otherwise have been lost to 3rd party commission,

Are recouped by channel ownership .

Every item sold adds more revenue to your business income.

Of course, your actual profit earned on each sale depends on the sale price and direct cost of goods sold.

But all else being equal,

More items sold should mean more profit (earnings).

We think this way, especially with wholesale or business-to-business sales.

This is when we sell in bulk.

In such cases, 

Wholesale suppliers try to encourage buyers to buy greater volume with bulk discounts.

The discounts mean less money earned per item, 

But the discounts are not enough that you make a loss overall, but actually, make more profit per deal.

Such discount deals are profit maximising.

More money for the same effort.

For example, 180 eggs = $32.00 360 eggs = $59.00 That’s a discount of $5.00 or 8% for ordering twice as much. And if your margin per sale is 25% then your profit for selling 180 at $32 is $8. If you sold 360 at $64.00 without discount, your profit margin would be $16. A discount of $5 would bring down your gross profit to $11. This is $3 more than if you sold 180 at full price. So, for the same work of delivering 180 eggs for $8 profit, You could persuade your customer to buy from you 360 eggs for $11 profit.

Break-Even Point

This is the point at which you cover your cost of goods sold, but nothing more.

No profit. But then again, no loss either.

In fact, your costs neutralise the benefit of the sale, so the one cancels the other out.

The result is called Break-Even Point .

This is the volume of units sold at ‘x’ price which result in you covering your direct costs,

But not quite making a profit.

Like sitting in neutral.

The engine is engaged, but there is no bite and no motion. Your car is at a standstill.

Any more volume sold than this = profit.

Less volume = loss.

Higher price = profit.

Lower price = loss.

Break-Even (B/E) is a useful statistic to have in mind and sight when planning or running a poultry business.

Starting a poultry farming business requires money at the outset to get things going.

Large capital items like land and buildings need capital outlay.

Or, perhaps you own land already with suitable structures on it?

You’ll need to buy your first flock and feed them daily throughout your 1st cycle of production.

There is always SOME need for start-up money. Although you can minimise this by thinking strategically.

The question remains, where do you get the startup funds from?

There are generally 2 answers to funding your poultry business start-up:

Here is the breakdown of how they work…

Self-Fund (Zero Debt)

The cheapest way to start up your poultry business is to use your own money.

• Cash in hand (wages).
• Liquidising an asset.

These are all ways of starting cheaply.

You may not have as MUCH as you’d like to start,

But it does mean that profit from every egg or bird sold goes directly back into our pocket as earnings.

A wise start.

Borrowing money costs you .

Although, you get the pleasure of using someone else’s money when you borrow,

You end up paying the lender back.

Often this charge for use of their money is levied as a percentage (interest) on money borrowed (principal sum) .

With finance like this, you repay the money borrowed according to a repayment schedule.

Usually, equal sums over an agreed time frame.

The amount paid on each turn or installment will comprise some interest element and some principal element.

Together you pay back the money borrowed and used, along with the charge of the lender.

Sometimes your national or local government will offer poultry start-ups financial assistance.

This is typically in the form of a grant.

Money is given if you qualify for receiving it.

Often, to qualify you will need to have already obtained a loan.

And the grant will behave as a discounted borrowing cost on your loan.

Money is given back to you to help you pay back the principal and interest of the loan you’ve taken.

I highly recommend reading my comprehensive guide to poultry farm loans:

(…and why you don’t need one, today)

https://thebigbookproject.org/agri/poultry-farming/loan/

As I said, poultry farming grants are government subsidies to discount the cost of commercial start-up loans .

Governments will typically offset their cashing out to occur only when you’ve paid off your loan.

They are not free money given to start your farm,

But ‘money off’ your loan to start your farm – and only given when you’ve fulfilled all repayments on your loan.

I also cover some examples of these in my post on poultry farming loans .

Once your poultry farm is making a predictable profit,

You’ll no doubt have eyes on expansion .

More of the same. Or perhaps, more of something a little (or a lot) different.

Growing your poultry farm takes some know-how and also requires caution.

Because growth requires resourcing. And resource = investment.

…it’s a way of taking what you have today and spending it, in exchange for a predicted gain tomorrow.

Now, a future return on that investment isn’t guaranteed, but if put into a venture that already bears fruits,

The odds are highly likely that your money spent will multiply back future earnings to reward your ‘guts’ for having a go. 

The following points are the key principle controls for growing a poultry business :

Profit Focus (Sustainable)

Go for profit.

Growing the scale of a business without profit is vanity.

The point of business is profit.

(That is pays you back for your efforts spent.)

For example,  There’d be absolutely no point running a 100,000 layer farm for $10,000 profit,  If keeping 1,000 layers got you the same money. The larger scale business would just be greater stress for no additional benefit.

So a golden rule in growing a poultry farm is:

To expand the business where you will make more profit.

You are rewarding yourself and your stakeholders with every extra egg or bird sold.

For a detailed breakdown of poultry farming profits, I recommend digging deep into my guide :

https://thebigbookproject.org/agri/poultry-farming/profit-calculation/

Opportunities & Trends

Enduring businesses are by nature customer-centric .

Brand names like Walmart, for example, have enjoyed multi-generational success off the back of one main feature:

Serving the customer.

But as life changes, 

And people change,

So do the needs of customers.

To be successful in business you need an open conversation with customers – at all times .

Staying on-trend and being proactive with adapting your product and service to match their needs is critical to long term survival.

For example.  In the 1970’s research led by “Janey Barnard had begun selecting breeding stock with a less pronounced keel bone…made the finished product more appealing to consumers.” The result of this extensive study was the emergence of the world’s most efficient broiler bird: The Cobb 500 . 50 years on, the bird is still one of the highest-selling broiler strains in the world today.

The following is a practice guide to growing your range poultry business:

http://cecentralsierra.ucanr.edu/files/275183.pdf

Records & historical analysis

Record keeping on your poultry farm helps you make data-driven decisions.

Poultry business owners who make poor decisions can be suckers for sentimentality.

You know the stuff…

Making decisions on how you ‘feel’ (fluff) and not on hard facts and figures .

However, keeping tight records on:

• productivity, 

…will give you trustworthy input for future decisions on growth and diversifying.

I recommend this short, but a to-the-point guide on poultry farm recording keeping by Tamil Nadu University:

http://www.agritech.tnau.ac.in/expert_system/poultry/Poultry%20Farm%20Records%20Maintenace.html

Case Studies

I have found over the years, that one of the BIGGEST helps for me growing my business are:

Case studies.

Finding out what has worked for others has worked wonders in the following areas for me:

• Letting me know that I’m not alone
• Showing me something to aim for
• Telling me how to overcome challenges
• Making more confident strategic decisions
• Understanding why things work in business
• Giving me alternatives to what I already know

If ever I need a pick up in business – I reach for a case study .

And the good news is, that there are TONS of case studies online in the area of poultry farming.

Cases from farmers of all sizes – small and great, layer or broiler.

Here are a few to get you going :

https://www.foodformzansi.co.za/he-started-successful-poultry-farm-after-watching-a-youtube-video/

http://extension.msstate.edu/publications/characteristics-successful-poultry-growers

https://www.smallfarmcanada.ca/livestock/poultry/a-poultry-success-story/

Feasibility

The ambition to grow is one thing – but whether the ambition is realistic or not needs technical judgement.

This is where feasibility planning comes in.

Whilst the softer elements of feasibility are arguably more subject to opinion,

The harder financials are more telling.

But equally harder to produce.

One VERY useful tool that I use often in feasibility analysis is:

Benefit-Cost Analysis .

I talk about it often in my #1 poultry farming eBook .

In fact, I’ve also included it in my Poultry Project Reporter software .

But why is it so highly recommended?

Simplicity.

It’s basically a traffic light system for assessing poultry investments.

You add all project income benefits) together and project costs together,  Then measure them one against another… The resulting measurement is a ratio. A ratio of 1 (benefits/costs) = break even. A ratio above 1 = ROI (or profit) A ratio below 1 = loss. To invest confidently in a solid poultry farming investment, you are looking for a BCR (or Benefit Cost Ratio) of more than 1. Simple as that.

I recommend reading this guide on Benefit-Cost Analysis in my Poultry Project Hub:

https://thebigbookproject.org/poultry-farming/project-report/investment-decision-making/benefit-cost-analysis-bca/

Projections

When going through the steps of planning growth for your poultry farm,

You’ll want to make accurate income projections .

Before you jump in there and begin counting your future potential pennies,

There’s one critical treatment that you need to apply.

It’s called discounting your cash flow .

Here’s what it is:

Say, you plan to grow your poultry business cash flow by $100,000. Before you count your future increase as $100,000 –  You’ve got to take away some value for realism sake. Firstly,  You must discount the $100,000 by a comparative rate of interest. Why? Because the money invested in your growth project might have been invested elsewhere. Like a savings account for say 6% annual interest. So, to give you a real picture of what your poultry money tomorrow would look like tomorrow, You take away 6%.  In one year this would be $6,000 – leaving $94,000. Also, inflation at 4% would further discount the value of tomorrow’s money. This is because the cost of living continuously increases. So, subtract a further $4,000, leaving $90,000. Now, your future cash flows which from growing your poultry farm which originally looked like an additional $100,000, In practice, it will actually look more like $90,000. Without this discount, you’ll be inflating the actual benefit of your plan. A deceptive miscalculation.

Beware the discounted cash flow.

For more info on this, I recommend reading my guide in the Hub:

https://thebigbookproject.org/poultry-farming/project-report/investment-decision-making/discounted-cash-flow-dcf/

Last but not least, when getting into poultry,

Getting good quality business advice will help you :

• Avoid common pitfalls 
• Take profitable advantage.

Good professional advice gives you the benefit of flattening the learning curve by piggybacking someone else’s experience.

Advice in the poultry trade is typically packaged in 2 different ways.

• Software-based
• Consultancy-based

Each has its own advantages and disadvantages.

Here’s how I see things:

Software-based learning

Software is a very convenient go-between for learning in the current day.

It gives poultry farming beginners the advantage of:

• Being self-directed
• Distance learning
• Scenario-based examples
• Learning at your own pace
• Customisation
• Cost-saving

Above and beyond traditional consulting methods, well-designed software can really excel.

A major drawback however of software-based learning is SUPPORT.

No matter how well prepared the delivery of teaching is via the software route,

Users ALWAYS have questions to ask.

And besides taking an educated guess and making something like a knowledge base in advance,

Software vendors to reach success must invest substantial resources in support.

Real-live people at the end of a phone or computer ready, able and waiting to deal with questions.

When I built the Poultry Project Reporter software I made sure that it would have a really STRONG support package.

I actually manage it myself.

This way I can guarantee that the quality is 1st class every time.

The software itself is pretty good,

And is now the fastest way of producing a professional PDF version poultry project proposal online.

But even BETTER is my support .

It’s more like a value-added consultancy than a troubleshooting service.

Subscribers drill down into so much more than just the program function,

But rather get strategic tips on how to use it to give their poultry farm business planning a serious boost . 

And at the price point per license, this remote-consulting service works out at pennies…

…or more accurately, as little as 21cents per day !

If you are currently writing a layer or broiler feasibility report, 

Or producing a poultry farm business plan ,

Then I highly recommend using my software Poultry Project Reporter 2.0 :

Visit – https://poultryprojectreporter.com/

Agri Consultant

The right agricultural business consultant can help you see profitable farming much CLEARER .

When I started The Big Book Project in 2019 – I had one goal in mind,

To help poultry farming beginners invest in profitable businesses .

Not just short profit, but long term profitable agri-enterprises . With large ROI.

I was (and still am) persuaded that ANYONE can do it .

Regardless of nationality, educational background, financial status or experience – 

You (just as well as anyone else) can plan and execute a PROFITABLE strategy for leading your market with quality poultry products.

You’ve made your first attempt today, by finding me through this blog article.

Well done (- not a bad 1st stop).

But there are very MANY more authors out there that will no doubt help you on your way.

Here are just a few I recommend :

https://www.linkedin.com/in/michael-darre-a29b5115/

https://www.linkedin.com/in/dhia-alchalabi-4b1b046b/

Ioannis Mavromichalis

https://www.linkedin.com/in/draatef/

And there you have it, my complete beginner’s guide on how to start a poultry farm for any country.

Are you currently considering starting a poultry farming business?

Are you trying to weigh up if you have what it takes to be successful in poultry?

Leave me a comment below – now.

I read every one.

Reader Interactions

Write your poultry project proposal in just 90 mins.

May 2, 2020 at 7:28 am

The best poultry farming guide that I have come across. Thank you for this article.

Ernest Chinonso Umeghalu

May 3, 2020 at 1:44 pm

Dear Ernest,

I am truly honoured to have received such an encouraging review of this website’s content.

On behalf of all involved, I would like to thank you for taking the time to visit us and provide feedback.

Please feel free to send us your questions, should you need any specific agribusiness advice.

Yours sincerely,

Temi @ The Big Book Project

July 30, 2022 at 8:29 am

Poultry farm is actually a great business , specially in high populated area, region or country . Thanks for sharing this detailed stuff this business.

November 15, 2022 at 9:49 am

Thanks for sharing about How To Start A Poultry Farm, amazing one . I love this business idea, even my friend suggest be to start or invest in poultry farm business.

November 24, 2022 at 9:39 am

I am actually planning to start a Poultry farm business , this will really help me a lot . Thanks for sharing this one with us.

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Poultry Farming for Beginners – Top 12 Steps To Start

• Pinterest 51

Following a poultry farming for beginners guide will help you a lot for setting up your new poultry farming business and run it smoothly. As poultry farming has already proven to be lucrative business, so you may be willing to start a farm for your new source of income.

Poultry farming means raising various types of domestic birds commercially for the purpose of meat, eggs and feather production. But here we are describing poultry farming for beginners guide about chickens.

Chicken’s products are among the major source of animal protein, aside from beef , pork and fish . And chickens are already an integral part of human life. Small scale poultry production fulfill the animal nutrition demand for a family.

But large scale or commercial basis poultry farming offer an opportunity for the people to earn big amount of money. That’s why there are many poultry farms out there.

Poultry farming is a suitable business for the people who are passionate about livestock farming , keeping birds and who are comfortable with farm life . Poultry farming is a highly profitable business if you can run it properly under acceptable methods and conditions conducive for the birds.

Table of Contents

What is Poultry Farming for Beginners?

Actually each type of farming business has specific operational principles for making good profit. And when such principles are ignored by the farm management system, it results in serious loses.

So before starting, it is wise to learn more about the business. Take some time and try to understand why most of the poultry farmers make good profits and some of them fail.

Some of the farmers, especially beginners have been forced out of the business when they can not operate it properly and thus lose money. Successful poultry farming business is involved with lot of works and it’s easy at the same time.

But it’s not a lazy man’s business. You have to do everything timely and perfectly according to a plan. You have to learn and practice a lot about this business if you are a beginner. However, here we are trying to discuss details about poultry farming for beginners, and also the steps for starting and operating a successful poultry farm .

How to Start and Operate a Poultry Business as A Beginner?

Staring and operating a poultry farming business may seem difficult for a beginner. But don’t worry! It’s really very easy and simple to start and run a poultry farm .

Follow the step by step process for starting your new poultry farming business. Starting a poultry farming business is easy but it is involved with lots of regular work. Here we are tying to include all details you will need for starting and operating the business as a beginner.

Step 1: Learn Practically

First of all, try to learn more about poultry farm practically from an experienced poultry farmer in your area. Having practical knowledge is very important in operating a profitable farm. Also visit as many farms as possible in your area for learning.

Step 2: Complete a Training

If possible, try to complete a poultry farming training. Doing this will help you to learn more about this business practically. You can complete a poultry farming training from any of your nearest poultry training centers.

You can also complete a training online. Or visit your nearest agriculture extension office to learn more about the availability of training in your area.

Step 3: Check Local Zoning Regulations

You may need to obtain permits and licenses to start your poultry farming business in some areas. Regulations and requirements may vary by state and country, so it’s essential to research and comply with local laws and regulations.

Step 4: Make a Good and Effective Business Plan

Making a good and effective business plan is also very important. Try to include everything in your poultry farming business plan. As you are a beginner, so you can ask for help from an expert in your area for getting the plan ready.

Step 5: Have Your Investment Ready

Poultry farming requires investment. You can arrange the money by your own or you can apply for bank loan. Both govt. and non-govt. bank loans are available for starting poultry farming business.

You should contact your desired bank for the loan process. As a beginner, you should start with a minimum number of birds which will cost you pretty less money.

Step 6: Select a Good Farm Location

Selecting a good farm location for your business is very important. You should select such a location which has all required facilities and favorable for your business.

It can be slightly far from the town, where land and labor is pretty cheap. But don’t setup the farm too far from the town. Because most of the towns have high density population, and you have to target that market.

Also try to avoid setting up the farm in residential areas, because poultry farms produce offensive odor. While selecting the farm location, consider transportation system and medication facilities also.

Step 7: Determine Your Production Type

Determine the production type of your poultry farm before starting. You can raise broiler chickens for meat production purpose, and choose layers if you want to produce eggs commercially. You can also start your poultry farm for selling poultry products and breeding stocks directly to your local customers.

Step 8: Select Good Breeds

After determine your production purpose, select good poultry breeds according to your desired production. As a beginner, you can ask for help to your local farmers while selecting good breeds for your production.

Step 9: Purchase Good Quality Birds

Purchasing good quality and healthy birds is very important. Because good quality and healthy birds grow well and produce more. You can purchase birds for your farm from any of your nearest or local breeders. Ensure that the birds are healthy and active.

Purchase quality chicks from trusted breeder in your area and start caring them. Set the brooder ready before arriving the chicks from breeding house to your farm.

As a beginner, it is wise to start with day old chicks instead of older chicks. If you are a complete beginner without any prior experience, keep the number of chicks to minimum (anyhow not more than 500).

Step 10: Purchase Required Equipment

You need to purchase some equipment for your poultry farm. List of required equipment are listed below for running a poultry farm successfully.

• Lighting instruments
• Brooders or heaters
• Ventilation system
• Waste disposal system

Step 11: Construct a Good House

Construct a good house for your birds. Ensure all required facilities are available in the new house. There are three types of poultry housing system you can use.

Extensive, semi intensive and intensive . For commercial production, intensive system is most convenient. You can raise your birds in floor or in cage system .

On an average, broiler poultry needs about 2.5 square feet space and layer poultry needs about 4 square feet space. For example, if you want to raise 200 layers then you have to ensure about 800 square feet space is available.

About 4 square feet space is required per bird in cage system. Don’t forget to add proper lighting and ventilation system in the house.

Step 12: Provide Good Quality Feeds

Feeding the birds with very good quality and nutritious food is the most important part of poultry farming business. After constructing house and purchasing equipment and chicks, you have to spend a large amount of money for feeding your birds.

About 70% of your total project expenses will go towards the feeding. And the success in the business also depends on quality and adequate feeding. You can purchase the feed ingredients from the market and prepare the feed by yourself or purchase ready-made poultry feeds from the market.

Different types of commercial poultry feeds are available in the market for each type of birds. Please review the following webpages for more details about poultry feeding. Broiler poultry feed Layer poultry feed

Step 13: Consider the Availability of Labor or Manpower

Based on the number of birds, you need more or less manpower/labor. As a beginner, if you start with a minimum number of birds (200-500) then you can manage your farm by yourself easily. If you plan for raising more birds then you will need additional manpower. Ensure cheap labor is available in your selected area.

Step 14: Take Good Care and Practice Good Health Management

Taking good care of the birds is also a very important step for beginners. Good care ensures good health of the birds, and healthy birds ensure good production and maximum profits.

As we have mentioned above, you have to ensure proper medication system in your area. Poultry birds are prone to various types of diseases and you have to be ready for controlling them.

We know ‘prevention is better than cure’, so you have to be conscious and take proper care of your birds to keep them safe. Vaccinate them timely and always try to provide them fresh water and food. Also stock some required vaccine and medicine so that you can use them when needed.

Step 15: Treat Sick Birds

Always inspect your poultry birds on a regular basis so that you can ensure to spot a sick bird early and take necessary steps for treating it. If you can’t treat the sick bird earlier, then that disease can spread rapidly among other birds.

So, look for any unusual behavior or appearance early to keep your farm safe and risk free. You can also call a vet if you are not sure about the health conditions of your birds.

Step 16: Vaccinate Your Birds Timely

Vaccinating your birds timely is also very important for keeping your birds safe and free from health problems. Consult with a vet and learn about poultry vaccination schedule.

Step 17: Determine Your Marketing Strategies

Good marketing strategies influence the profit from your business. If you can sell your products in the market easily, then it will encourage you in getting more production.

We always recommend determining marketing facilities in your area before starting your poultry farming business. Because your business will not be much profitable if you can’t market your products properly.

Frequently Asked Questions (FAQs)

There are many questions people often ask which are related to poultry farming for beginners. Here we are trying to list the common questions about poultry farming for beginners. We hope you will find answers to your questions. Don’t hesitate to ask us if you have more questions.

How to start small poultry farm at home?

Starting a small poultry farm at home is very easy. First of all, select a good place, make a shelter, purchase good laying hens or chicks, feed them nutritious food and take good care of them.

What are the requirements for poultry farming business?

Good housing, nutritious feeding, medication and vaccination and good care are the major requirements for poultry farming business.

What are the poultry farm rules and regulations?

Generally, you don’t need any license or permission for starting a poultry farm. But this rule can vary from place to place. And it is wise to consult with the government body before starting a poultry farm in the residential area.

What are the different types of poultry farming?

Broiler and layer are the main two type of poultry farming. Broiler farming is done for meat production, and layer farming is done for eggs production.

What are the poultry farming equipment list?

Shelter, incubator, feeder, water pot, heater, nests, eggs handling nest, fencing, flooring etc.

How to start a local poultry farm?

First of all, learn practically, then select the right type of poultry bird, chose whether meat or egg you want to produce, set up farm location, make a good business plan, gather capital and finally start the farm.

Which poultry is most profitable?

Chickens are the most popular poultry birds, and raising chickens is considered as the most profitable poultry farming business.

How much does it cost to start a small poultry farm?

Exact cost depends on numerous factors, and it’s very tough to tell the exact amount. And it also vary from place to place. So, please consult with an expert for good recommendations.

How much does it cost to start a small poultry farm in South Africa?

South African people often ask this question. On average, it costs between R20,000 to R50,000 to start a chicken farm poultry business in South Africa.

What are the four types of poultry?

Chicken, turkey, duck, geese are the common 4 types of poultry. The four types of poultry is also classified as American, Mediterranean, English , and Asiatic .

Do poultry farms make money?

Yes, definitely! Poultry farming is a profitable business, and that’s why it is popular throughout the world.

How much money is needed to open a poultry farm?

It’s not possible to tell the exact amount. It depends on numerous factors. Please consult with an expert before starting.

How do I sell my poultry?

You can easily sell your poultry in the local market. You can also sell them to dealer, nearest town, hotels, restaurants, using social media or by using online classified websites.

Is poultry a good business?

Opening and operating a poultry farm can be a lot of hard work, but it can also be very satisfying. It is a very profitable business, and it can be a great source of income.

How much profit does a poultry farmer make?

It’s very tough to tell the exact number, because it depends on numerous factors. But if you can raise a large number of birds, then profits will be much higher.

How to start chicken farming for eggs?

Starting a chicken farm for eggs is very easy. First of all, select a good place, make a shelter, purchase good laying hens or chicks, feed them nutritious food and take good care of them. And soon you will notice your hens have started laying eggs.

How to start a poultry farming business?

Starting a poultry farming business is really very easy and simple. Just follow this poultry farming for beginners guide for starting and operating a successful poultry farming business and make maximum profits.

What is poultry farming?

Poultry farming is the practice of raising domesticated birds, such as chickens, ducks, geese, and turkeys, for their meat or eggs.

How do I start poultry farming as a beginner?

To start poultry farming as a beginner, you need to select the right breed of birds, prepare a suitable housing and feeding system, and manage the health and hygiene of the birds properly. You also need to obtain the necessary permits and licenses, and develop a marketing plan for your products.

What is the best breed of chicken for beginners?

The best breed of chicken for beginners depends on your specific needs and preferences. Some popular breeds for beginners include Rhode Island Reds , Plymouth Rocks , and Sussex . These breeds are known for their hardiness, egg-laying capacity, and friendly temperament.

How much space do chickens need in a coop?

Chickens need at least 2-3 square feet of floor space per bird in the coop. For outdoor space, they need at least 10 square feet per bird in a fenced area.

What should I feed my chickens?

Chickens require a balanced diet that includes a mix of grains, protein, vitamins, and minerals. You can feed them commercial poultry feed, or make your own feed using ingredients such as corn , soybeans , wheat , and oyster shells .

How do I prevent diseases in my poultry flock?

To prevent diseases in your poultry flock, you need to maintain good hygiene practices, provide clean water and food, and regularly inspect your birds for signs of illness. You can also vaccinate your birds against common diseases, and consult with a veterinarian if you suspect any health issues.

How do I market my poultry products?

You can market your poultry products through various channels, such as farmers markets, online marketplaces, and direct sales to restaurants and stores. You can also develop a brand and marketing strategy that highlights the quality and uniqueness of your products.

What are some common challenges in poultry farming?

Some common challenges in poultry farming include disease outbreaks, predator attacks, feed and water management, and marketing and sales.

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22 thoughts on “poultry farming for beginners – top 12 steps to start”.

How do you look for market in case there is poor market Thanks for your good guides be blessed And keep the spirit of helping us

If you don’t have good marketing facilities, then you should avoid this business. Rather you can start other type of agribusiness. But ensure availability of good marketing facilities before starting any business. Good luck!

Hi. I would like to go into chicken farming. Any advice? Moni

I will like to also start a poultry of my own but i dont have a capital

What i have to do if my chicks gets ill unfortunately

I want to start chicken firm and goats for milk and Tackier so how can I find supply

Thank you, the information was informative.

Thanks for your honest opinion! Good luck!

I’m very happy with this information I’m still a begginer I’ve learnt a lot from you gys, keep it up with the good work. Thnx very much we need this things

Great learning about the poultry industry. Keep sharing these valuable information. Tonata

Thank you so much for the guide in poultry farming for beginners. How can l get a practical training farm to attend. I have already acquired seven ach.land to start with. Thank you

Very resourceful thank u very much….

I want to start a business of my own, what I want to know is can I find anyone doing this business in limpopo

I’m Young farmer lhave read lm just encouraged My only challenge fanicial assistant if possible

I’m interested in the poultry business highly and strongly, but I’m finding it difficult to generate the starting income; what can I do?

Thanks very much for the vital information,I just want to emback on the business that why I need some data

Thank you for letting me understand about rearing chicken as a beginner.

Let’s keep the hustle real… 100% Thanks roysfarm. Com 😊😊😊

Thanks for the resourceful information, now I know what to do next

Joe here, my chickens died when I was young ;,( so I’m looking to make things right! I’ve ordered some poultry on eBay and intend to raise them the correct way this time (no heart attacks, no foxes) XD.

I really learn many things thank be blessed

Thanks for eductional information, i hope to start with broiler poultry farm

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By Samuel Ansah

October 2, 2022

Having a chicken farming business plan is vital if you are interested in chicken farming. Chicken Farming is a booming area of production with many promises.

The sector boasts higher and quick returns as chicken meat and chicken eggs are widely consumed.

Chicken farmers are encouraged to have a chicken farming business plan to guide them through their production, assist them in accessing loans, and attract potential investors. This article discusses the steps required to prepare a business plan to guide a successful chicken farm business.

In this Article;

Chicken farming for beginners

The chicken is one of the most important animals in modern-day farming. They produce meat, eggs, feathers for decoration, and blood meal for feeding farm animals. The amount of products made from chicken is incredible, and their use in farming is essential for keeping people fed and healthy.

How to start a chicken farming business

How many chickens do you need to start a chicken farm, sections of the chicken farming business plan, 1. introduction, 2. marketing management, 3. production/ operations management, 4. human resource management, 5. financial management, 7. appendices, introduction.

This section gives a comprehensive background and overview of your chicken business. The section has several subsections that come together to give or provide a thorough overview. However, feel free to remove subsections that do not apply to the business.

Title Page:

This page provides the name of the document, the business name, and the names of those involved in coming up with the business plan. Please provide the date in this section to remind you when it was developed and keep it updated.

Executive summary:

This section appears at the front of the business plan, but it is the last section developed; presents the most crucial information, which may include the firm’s overall goals and objectives, i.e., it should talk concisely about what the business is, what it wants to do, how it will do it and the projected rewards from it. The executive summary should give a brief overview of the business plan.

Table of contents:

The table of contents should provide the titles of all the section headings in the chicken farming business plan and their page numbers.

Vision and Mission statement:

The Mission statement talks about the primary reason for the existence of your chicken business, its unique circumstances, the product(s) it sells, and why it is in business. You always revise and update it to reflect the changing face of the firm. The Vision statement tells the reader what particular position the firm is in or plans to enter and the most important goals of the business.

Business Organizations:

Briefly describe in this section the legal organization of the chicken farming business plan (for example, partnership, corporation, or proprietorship).

Overview of the current situation:

This section of the chicken farming business plan may be helpful when the plan is to be used for securing financial assistance.

The overview helps set the context of how the business has changed over time and gotten to its current form. It should talk about how the business’ financial measures have changed over time. Then, information related to the business location (you can add pictures), current sales, inventories, assets, marketing area, number of employees, and any other helpful information. The reader should have a snapshot picture of the business’s current status.

How profitable is chicken farming?

Marketing management of chicken farming business plan.

This section is more like the juice of the plan. The subsections include;

Marketing SWOT analysis

Talk about the Strengths, Weaknesses, Opportunities, and Threats surrounding your business and discuss the results.

Products and services produced.

Talk about the specific products or services you offer. Your statement may be like, ‘we raise chickens for meat or eggs.

Industry overview and position

Talk about your industry and your business fit into it. Consider including trends in industry sales, competitors, cash markets, new market opportunities, and threats surrounding your business, and discuss the results. Thoroughly describe the customer base to help you better define your target market.

Marketing strategy

Describe the marketing opportunities you face and how you intend to take advantage of those. Talk about the advertising programs you will undertake, how you will distribute your product and how you will measure whether you’re successful with your marketing plan.

Also, talk about how you plan on mitigating risks and what tactics you will use. You will need to talk about how you intend to manage risks associated with input and output prices.

Managerial Expertise

Take stock of the total managerial expertise used by the firm. Talk about the marketing-related knowledge the manager possesses.

Production/ Operations Management

Assessing the operations process and making chicken farming business plans for the future is essential, especially when you’re planning on expanding or change is about to happen in the business.

In your chicken farming business plan operations, talk about;

• Production SWOT analysis
• Overview of production assets
• Managerial expertise
• Production performance
• Production strategy

Human Resource Management

The competency of your labor force may determine how successful your business will perform. In this section of the chicken farming business plan, you are required to be strict on the following;

• Human Resource SWOT analysis
• Organizational chart 
• Overview of current policies
• Human Resources Strategy

Financial Management

This section of the chicken farming business plan is the most crucial factor from the potential lender’s viewpoint. Financial statements are best presented in the appendix. Explain the chicken farming business plan finances. We advise that you work with a business consultant, accountant, or financial advisor to develop this part, especially if you’re pursuing other funding options.

Talk about;

• Financial SWOT analysis
• Review of the current economic situation
• Financial strategy

This part of your chicken farming business plan should tell your reader the highlights of your plan. Restate your most crucial goals and mention how you plan on achieving them. Draw focus on what your plan intends to do to reach future profitability, efficiency, liquidity, and solvency.

The appendix of the chicken farming business plan might contain your financial statements, both Pro-forma and actual, which point to your financial management section. Include anything that may be crucial to the body of your chicken farming business plan. Give each appendix a unique name such as ‘SWOT analysis results’ or ‘Financial statements.’

Chicken farmers can follow this guide to develop a chicken farming business plan successfully. A well-written business plan can give a particular chicken farmer an advantage over other farmers in securing funding or investors for their business.

Source : PoultryABC.com

Thanks for reading from PoultryABC.com an agriculture publishing website from Ghana. You are free to share this story via the various social media platforms and follow us on; Facebook , Twitter , Instagram etc.

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Samuel Ansah is a seasoned agriculture professional with over a decade of experience researching, sharing, and publishing news and opinions. He is passionate about using his knowledge to help farmers and other agriculture stakeholders make informed decisions. Samuel has focused on publishing his work on agriculture, including articles and blog posts. Contact: [email protected]   More about Bio

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How to write a business plan for a poultry farm?

Writing a business plan for a poultry farm can be an intimidating task, but with the right pointers it doesn't have to be.

This guide is designed to provide aspiring and existing poultry farmers with the information they need to create a comprehensive and effective business plan that covers all of their bases. 

Whether you are starting up or looking to grow your current operation, this guide will walk you through the steps necessary to write a successful business plan for your poultry farm. 

We'll cover why writing a business plan is necessary, what information is needed, what should be included in your business plan, and which tools can help make the process easier. 

With this guide as your roadmap, you'll have everything you need to create an effective and comprehensive business plan for your poultry farm!

In this guide:

Why write a business plan for a poultry farm?

• Information needed to create a business plan for a poultry farm
• What goes into your poultry farm's financial forecast?

The written part of a poultry farm business plan

• What tool should I use to write my poultry farm business plan?

Writing a business plan for your poultry farm is an essential exercise because of the following reasons:

• A business plan acts as a roadmap for your business
• A business plan is indispensable if you want to secure financing
• A business plan helps you keep track of the progress of your poultry business

A business plan as the roadmap for your poultry business

A good business plan will clarify how your business should move forward, what steps are necessary to ensure success, and how best to use the available resources. 

It also helps identify potential risks before they become problems that might detract you from meeting your business goals.

A business plan helps you to secure financing for your poultry company

Writing a poultry farm business plan is essential if you need to raise capital to start or expand, as investors and banks will use your business plan to determine if an investment in your poultry farm can generate a good return on their investment. They want to see healthy growth, profitability and cash generation outlined in your business plan.

Financiers look at your revenue projections, costs, assets, liabilities, and cashflows to make informed decisions about investing in your business. If the figures in your business plan are not persuasive, your hope of securing financing may become a distant memory. 

Therefore, your poultry business plan must be comprehensive and convincing enough to get the attention of investors and banks.

Tracking the progress of your poultry business

A well-thought-out poultry business plan allows you to evaluate your financial performance to your initial objectives: this enables you to identify any discrepancies between your expectations and reality so that corrective measures can be taken.

For example, if the operating expenses of your poultry business go up 5% more than what is in your business plan: you could make adjustments to correct the situation. 

You may also define goals and targets for the next 3 to 5 years and use your business plan to track your progress.

Now that we've covered why it's vital, let's look at the information you need to construct a business plan for a poultry farm. 

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What information is needed to create a business plan for a poultry farm?

Carrying out market research for a poultry farm.

Carrying out market research before writing a business plan for a poultry farm is crucial to forecasting revenues and devising an effective strategy. 

Market research offers insightful information on the state of the sector, including competitor analyses, consumer preferences, and trends that could influence upcoming sales. 

You should seek to answer critical questions like:

• How has the poultry sector fared in recent years?
• Who is the competition? What is my competitive edge?
• Which market segments - production, processing, and breeding - are the most lucrative?
• What are pricing and profit margins like?
• What have been the upcoming trends in consumer behaviour in the poultry sector?
• How long does it take from breeding to bird sales?
• Is the poultry sector highly seasonal? Putting into consideration festive periods.

Knowing these details will allow you to make informed decisions when creating your poultry business plan and ensure your goals are realistic and achievable.

Developing the marketing plan for a poultry farm

Before writing a poultry business plan, you must develop a comprehensive marketing plan. This will account for the budget allocated towards sales and marketing activities such as advertising, promotion, and pricing strategies.

Your marketing plan should also outline strategies you will use to sell your products/services to your target customers and any measures put in place to track progress.

The staffing and equipment needs of a poultry farm

It is critical to consider all necessary investments, such as staffing and equipment requirements, and any potential overhead costs.

For a startup entrepreneur in the poultry business sector, some of the initial costs required to bring the idea to life may include:

• Cost of renting land
• Construction costs
• Cost of buying the birds
• Vaccination
• Hiring a veterinary doctor
• Labour costs
• Equipment costs

Once you have gathered the information needed to create a business plan for a poultry farm, it is time to take the next step and make a financial forecast. This will help you determine how much money you need to invest in your farm and what kind of returns can be expected from your investments. 

What is the financial forecast for a poultry farm?

The financial forecast for a poultry farm includes the Profit and Loss (P&L) statement, balance sheet, and cash flow statement. 

The projected P&L statement

A projected P&L statement for a poultry business plan provides an estimate of how much money the farm may make in the near future (3-5 years). 

It tells investors and banks if your business is expected to be profitable and by how much it is anticipated to grow. This information helps your financiers decide if they want to finance your poultry farm.

The projected balance sheet of your poultry farm

The balance sheet for a poultry business plan is an essential financial statement that helps to examine a company's present financial situation. 

It provides a snapshot of all the assets a business owns, such as cash, inventory, equipment, buildings, and property; as well as all of its liabilities like loans and accounts payable (an account that tracks credit purchases). 

This information assists lenders and investors in understanding how the poultry farm is spending its finances and evaluating your company's ability to pay its long-term debt (solvency) and short-term debt (liquidity).

The projected cash flow statement

A cash flow statement for a poultry business plan shows how much money comes in and goes out of the farm during the period under observation. 

A projected cash flow statement helps you plan and ensure that you have enough cash to operate the farm. In addition, Investors are interested in seeing how their cash will be used to grow your business.

The initial financing plan

An initial financing plan helps you keep track of the money needed to start a poultry farm. It shows how much money you need and where it should come from. The initial financing plan is also called the sources and uses table. 

The table shows all the different sources of funds, like loans or investments, and how they will be used for expenses such as buying equipment. 

A trustworthy financial forecast is a necessary component of any business plan for a poultry farm, but it is not the only piece of information needed. 

To get a holistic view of your business, readers will also need to understand the context behind the numbers - and that comes from the written part of your poultry farm business plan, which we are going to be looking at next.

The written part of a poultry business plan is composed of seven main sections:

The executive summary

The presentation of the company, the products and services section, the market analysis, the strategy section, the operations section.

• The financial plan

The executive summary section of your poultry business plan should give an overview of the other six sections of the business plan (above) and should cover the following:

• A thorough overview of the poultry business
• Your goals and objectives
• Your business strategy
• The target market
• The organisational structure of your business
• Key financials and funding requirements

The executive summary section of your business plan should grab the attention of readers and encourage them to read the rest of the business plan

When writing this section of your business plan, you should cover the structure and ownership of the farm, its location, and its management team. 

The legal structure of the farm, such as whether it is a sole proprietorship, partnership, corporation, etc., as well as any ownership details, such as who owns what stake in the business and how that might influence decision-making, should be clearly described.

Next, information regarding the poultry farm's location must be presented to give readers a better understanding of its potential customer base. Providing location data, such as the street address and nearby cities and transport infrastructure will give potential investors an idea of how accessible the farm is for customers.

Lastly, a description of the management team and each individual's qualifications and experience in operating a poultry farm should be included. 

Through this information, potential investors will be able to assess the level of expertise and experience that exists within the team. 

For potential investors and lenders, the products and services component of your poultry farm's business plan is critical.

It should provide detailed information on what types of poultry (chicken, duck, turkey, etc.) your farm will be raising, how many birds it plans to produce, how much land and equipment is needed to run the operations and any other relevant details about production capacities.

This section should also include an analysis of the market for your products or services to demonstrate that there is enough demand for your business to be profitable. 

This includes researching competitors’ prices and marketing strategies, understanding customer needs, identifying areas where there may be untapped potential markets, and developing a strategy to differentiate yourself from the competition.

Additionally, this section should discuss any long-term goals or objectives related to product development or expansion into new markets that may help increase profitability over time.

When writing the market analysis section of your poultry business plan, it is vital to include information about demographics and segmentation, target markets, barriers to entry and competition. 

Demographics and segmentation should focus on the characteristics of the different customer segments in your target market. This information demonstrates to lenders and investors that there is demand for what you offer, that demand is sufficient, and that you have a reasonable grasp of the market.

Additionally, including information about your target market in your business plan ensures that the products and services your business offers are in line with market demands.

Finally, the competition analysis, when effectively presented, shows how viable your target market is and how well-positioned you are to compete.

When writing the strategy section of your poultry farm business plan, it is essential to include information on your competitive edge, pricing strategy, sales and marketing plan, milestones and risks and mitigants (how you will reduce risks). 

The competitive edge should explain why customers would choose your poultry farm over other businesses offering similar services, and discuss factors such as location, quality of product or customer service standards. 

Also, the pricing strategy should detail how you intend to price products for maximum profitability while remaining competitive within the market. 

It may also be useful to explain your sales and marketing strategy, which should describe how you intend to reach your potential customers and raise brand awareness through various channels, such as social media and print advertising. 

Furthermore, milestones that demonstrate to investors that you have defined growth and development objectives should also be mentioned. 

Lastly, describing potential risks with mitigations shows that you are aware of potential difficulties and have strategies in place to deal with them.

Presenting this information clearly in a business plan helps demonstrate that you have thoroughly considered all aspects of running your poultry farm successfully before launching operations.

The operations section of your poultry farm business plan should include detailed information about your staffing team, roles of staff members, and recruitment plan. It is also vital to list the specific positions that need to be filled, including those necessary for daily operations and those needed for administrative tasks. 

This section of the business plan should also include:

• The operating hours and any shifts or required rotations.
• The essential resources and intellectual property the company needs to run, such as permits and licenses.
• Information about which suppliers you plan to partner with, what kind of services they will provide and their commercial terms. 

When you provide investors with a comprehensive overview of the operations of your poultry farm, they will be better informed about how the business is expected to run and can make an educated decision about whether or not to invest in it. 

The presentation of the financial plan

In the financial plan section, you should talk about the financial forecast that we talked about earlier in this guide. 

This section is crucial because it contains all the facts necessary to demonstrate how much cash you will require and the costs associated with operating a poultry farm.

Now that you know what to include in a poultry farm business plan, it's time to discuss the tools and resources that can be used to create one. 

What tool should I use to write my poultry farm's business plan?

The three main options for drafting a business plan for a poultry farm are: using Word and Excel, paying a consultant to write the plan, or using online business plan software.

Create your poultry farm's business plan using Word or Excel

Creating a poultry farm business plan using Word or Excel might look like a cheap solution, but these programs have their challenges. 

• You start from a blank screen with no guided instructions
• It can’t be used to construct a financial forecast
• You have to be an expert in financial modelling to come up with an accurate forecast
• It takes a long time to create a complete forecast with Excel

Even if you successfully employ Word and Excel to create your company strategy, the problem of trust still exists. Will investors trust the outcome of your forecasts? That brings us to the next point.

Hire a consultant to write your poultry farm's business plan

Outsourcing a poultry farm business plan to a consultant or accountant is a viable option that can provide you with useful assistance while developing your business plan. 

Consultants are often experienced in writing business plans and accountants can create accurate financial forecasts. 

The only drawbacks to this solution are:

• Hiring a consultant or an accountant is expensive. The bare minimum for hiring a consultant is usually $2,000 (£1,500), excluding any additional changes required after the first version.
• An accountant will only help with the financial forecast section of your plan (you’d have to hire a consultant separately).
• There is the risk of them not understanding the poultry industry adequately to make recommendations or make a strong case to your financiers.

This leaves us with the third option.

Writing the business plan for a poultry farm yourself with an online business plan software

You might want to take matters into your own hands and write your poultry business plan using online business plan software. After all, nobody understands and is more passionate about your business than you do.

Some of the advantages of using an online business plan software are:

• It makes creating a financial forecast that will wow investors a breeze
• You don’t have to start from a blank screen (like in Word) and step-by-step instructions are provided for you for each section
• Helps you to confidently create your plan without worrying that you left out a crucial part
• Detail outline ensures that everything is covered
• Ensures that your plan follows the structure that investors and lenders expect
• You save time with the clear instructions provided
• Relevant examples are provided
• No knowledge of accounting required
• You don’t have to be a financial modelling expert
• No confusing Excel formulas
• A professional business plan template is provided, in which you could replace the texts and numbers with your business details to make it your own.

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for a poultry farm. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• Business plan steps
• How to write a five-year business plan?
• Mistakes to avoid in a business plan

Know someone in the poultry farm industry? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Agriculture Commercial Guide

Poultry farming business plan – amazing a comprehensive guide.

Updated on: August 14, 2023

Are you considering starting a poultry farming business? A well-thought-out business plan is essential for success in this highly lucrative and rewarding industry. In this comprehensive guide, we’ll walk you through the steps of creating a solid poultry farming business plan that sets you up for success.

Table of Contents

Introduction to poultry farming business plan, 1. executive summary, 2. business description, 3. market analysis, 4. products and services, 5. marketing and sales strategy, 6. poultry faming business plan management and organization, 7. financial projections, 8. funding and financing, 9. poultry farming business plan risk analysis and mitigation, 10. implementation plan, poultry farming business plan conclusion.

Poultry farming is a thriving sector that involves the raising of domesticated birds such as chickens, ducks, turkeys, and geese for their meat, eggs, and feathers. It is a significant contributor to the global food supply and offers numerous opportunities for entrepreneurs and farmers alike. However, like any business venture, starting and running a poultry farm requires careful planning and execution.

The executive summary is a concise overview of your poultry farming business plan. It highlights the key points and provides a snapshot of your business vision. Include the following elements:

a. Business name and location

Start your executive summary by clearly stating the name of your poultry farming business and its location. This information provides an immediate context for your readers and helps them understand the scope of your operations.

b. Mission and vision statement

Include a compelling mission and vision statement that encapsulates the purpose and long-term goals of your poultry farm. These statements should reflect your commitment to providing high-quality poultry products and your dedication to ethical and sustainable farming practices .

c. Overview of products (meat, eggs, etc.)

Provide a brief overview of the poultry products your farm will offer, such as meat, eggs, or specialized poultry products. Highlight any unique or niche offerings that differentiate your farm from competitors. Emphasize the quality, freshness, and nutritional value of your products.

d. Target market and customer demographics

Clearly identify your target market and describe the customer demographics you aim to serve. Explain the size and growth potential of the market for poultry products in your chosen area. Discuss any specific market trends or consumer preferences that support the demand for your products.

e. Financial projections (revenue, expenses, and profitability)

Present an overview of your financial projections, including revenue, expenses, and profitability estimates. Use clear and concise language to outline your projected sales growth, production costs, and anticipated profit margins. Consider incorporating charts or graphs to visually represent your financial data.

This section delves deeper into your poultry farming venture. Describe your business in detail and provide essential information such as:

a. Business goals and objectives

Clearly outline the specific goals and objectives of your poultry farming business. Are you aiming to become a leading supplier of organic eggs in your region? Or do you plan to specialize in breeding rare poultry breeds? Define your short-term and long-term goals, and explain how you intend to achieve them.

b. Legal structure (sole proprietorship, partnership, LLC, etc.)

State the legal structure of your poultry farming business, whether it’s a sole proprietorship, partnership, limited liability company (LLC), or another type of business entity. Each structure has its advantages and implications, so choose the one that best aligns with your business objectives.

c. Farm size and capacity

Provide details on the size of your poultry farm and its capacity. Mention the number of poultry birds you plan to raise, be it chickens, ducks, quails, or turkeys. Elaborate on your expansion plans if you intend to scale up the farm in the future.

d. Location and facilities

Explain the location of your poultry farm and the facilities available. Discuss the advantages of the chosen location, such as access to target markets, availability of resources, and proximity to suppliers. Describe the housing and equipment you will use to ensure the comfort and well-being of your poultry.

e. Overview of poultry breeds to be raised

Highlight the specific breeds of poultry you plan to raise and sell. Provide information about each breed, including their unique characteristics, growth rates, egg-laying capacity (if applicable), and suitability for your farm’s environment.

Example of Poultry Breeds:

• Rhode Island Red: Known for their hardiness and excellent egg production.
• Leghorn: A prolific layer of white eggs and well-suited for commercial egg production.
• Cornish Cross: Preferred for meat production due to their fast growth and robust size.
• Pekin Duck: A popular choice for meat production with tender and flavorful meat.

Understanding the market dynamics is critical for your poultry farming success. Conduct a thorough market analysis and cover the following aspects:

a. Demand for poultry products in your target area

Determining the demand for poultry products in your specific target area is the first step towards building a successful poultry farming business. Consider the following factors:

• Population Density: The number of potential consumers in your area plays a vital role in determining the demand for poultry products.
• Consumer Preferences: Understand the preferences and buying behaviors of your target customers. For example, do they prefer organic, free-range eggs, or conventionally raised chicken meat?
• Seasonal Variations: Be aware of any seasonal fluctuations in demand, such as increased egg consumption during festive seasons.

b. Competitor analysis (existing poultry farms in the region)

Identify and analyze existing poultry farms in your region. Thoroughly research your competition to gain insights into their strengths, weaknesses, and market positioning. This analysis can help you identify gaps in the market that you can capitalize on. Key points to consider:

• Product Range: Evaluate the types of poultry products your competitors offer. Are they focusing on egg production, meat, or both?
• Pricing: Study the pricing strategies of your competitors. This will help you set competitive and profitable prices for your products.
• Market Share: Assess the market share of each competitor to gauge their dominance in the region.

c. Pricing strategy for your products

Developing an effective pricing strategy is vital to strike the right balance between profitability and customer appeal. Consider the following aspects when setting your prices:

• Cost of Production: Calculate the cost of raising poultry, including feed, housing, labor, and other operational expenses.
• Competitive Pricing: Determine how your prices compare to those of your competitors.
• Value Proposition: Highlight the unique qualities of your poultry products that justify a premium price.

d. Identification of potential marketing channels

Discovering the most suitable marketing channels to reach your target customers is essential for effective promotion and sales. Explore the following avenues:

• Local Markets: Consider selling your poultry products at local farmers’ markets, where consumers often prefer fresh, locally-sourced produce.
• Online Platforms: Establish an online presence through a website and social media platforms to tap into the growing trend of online shopping.
• Collaborations: Partner with local retailers, restaurants, and grocers to expand your reach and boost sales.
• Community Engagement: Participate in community events and initiatives to create brand awareness and foster trust among potential customers.

Clearly outline the poultry products you plan to offer, whether it’s broilers for meat production, layers for egg production, or other specialty products like organic eggs. Provide details about:

a. Breeds selected and their characteristics

Selecting the right poultry breeds is fundamental to the success of your poultry farming venture. Each breed has unique characteristics that influence factors such as egg production, meat quality, and adaptability to specific environmental conditions. Clearly state the breeds you have chosen for your poultry farm and highlight their key characteristics:

• Broilers: If your focus is on meat production, choose broiler breeds known for rapid growth and high meat yield.
• Layers: For egg production, opt for layer breeds that are prolific in laying eggs and exhibit good feed-to-egg conversion ratios.
• Specialty Products: If you plan to offer specialty products like organic eggs, research and outline the specific breeds suitable for this purpose.

b. Production volume and timelines

Clearly define the intended production volume for each poultry product and establish realistic timelines for production cycles. This information will help you gauge your farm’s capacity and plan for scalability:

• Meat Production: Specify the number of broilers you aim to raise for meat production per cycle and estimate the frequency of production cycles per year.
• Egg Production: Outline the expected number of eggs to be produced per day or per week by your layer flock.
• Specialty Products: If you are producing specialty products, determine the quantity you plan to produce within a given timeframe.

c. Quality assurance and food safety measures

Quality assurance and food safety are paramount in poultry farming. Consumers demand products that meet stringent safety and quality standards. Describe the measures you will implement to ensure the safety and quality of your poultry products:

• Sanitary Practices: Outline the sanitation protocols for poultry housing, equipment, and handling to prevent disease outbreaks and food contamination.
• Feed Management: Describe how you will ensure the nutritional quality and safety of the feed provided to your poultry.
• Health Monitoring: Explain the regular health monitoring procedures you will undertake to identify and address any health issues promptly.
• Biosecurity Measures: Detail the biosecurity measures you will implement to prevent the introduction and spread of diseases on your farm.

A robust marketing and sales strategy will help you reach your target audience effectively. Include the following in your plan:

a. Branding and unique selling proposition (USP)

Establishing a strong brand identity and defining your Unique Selling Proposition (USP) is crucial to stand out in a competitive market. Here’s what to consider:

• Brand Identity: Develop a compelling brand story, logo, and overall visual identity that resonates with your target audience.
• USP: Clearly define what sets your business apart from competitors and how your products or services address customers’ pain points uniquely.
• Value Proposition: Communicate the value customers will gain from choosing your brand, highlighting the benefits and advantages.

b. Promotional activities (online marketing, local advertising, etc.)

Promotional activities are key to creating awareness and generating interest in your offerings. Consider the following strategies:

• Online Marketing: Leverage digital platforms such as social media, content marketing, email campaigns, and search engine optimization (SEO) to reach a broader online audience.
• Local Advertising: Connect with your local community through targeted advertising, flyers, or participating in local events.
• Influencer Marketing: Collaborate with influencers or industry experts to promote your products or services to their followers.
• Offer Special Deals: Attract customers with limited-time offers, discounts, or exclusive promotions.

c. Sales channels (direct selling, partnerships with retailers, etc.)

Choosing the right sales channels is vital for reaching customers and converting leads into sales. Consider the following options:

• Direct Selling: Sell directly to customers through your website, physical store, or by phone.
• Retail Partnerships: Collaborate with retailers or distributors to reach a wider customer base.
• E-commerce Platforms: Utilize popular e-commerce platforms to showcase and sell your products online.

Detail the structure of your poultry farming business and introduce key team members and their roles. Discuss:

a. Your expertise and experience in poultry farming

Creating a well-defined business structure is vital for the smooth functioning of your poultry farming venture. Consider the following:

• Choose the Right Legal Entity: Select a suitable legal structure, such as sole proprietorship, partnership, LLC, or corporation, that aligns with your business goals.
• Ownership and Management: Clearly outline the ownership percentages and roles of each owner in the business’s management.
• Mission and Goals: Define your poultry farming business’s mission and long-term objectives, providing a guiding framework for your team.

b. Roles and responsibilities of each team member

Introduce the core team members who will play a significant role in your poultry farming business plan enterprise:

• Founder/Owner: Present yourself as the visionary leader with a passion for poultry farming, highlighting your expertise and experience in the industry.
• Farm Manager: Introduce the farm manager responsible for overseeing daily operations, flock management, and farm productivity.
• Veterinarian: Highlight the expertise of your veterinarian, who plays a crucial role in ensuring the health and well-being of your poultry.
• Sales and Marketing Specialist: Introduce the team member responsible for promoting your products and identifying new market opportunities.
• Accountant: Mention your accountant, who will handle financial matters, budgeting, and profitability monitoring.

c. Hiring plan for additional staff (if applicable)

If your poultry farm requires additional staff beyond the core team, here’s a guide to planning your hiring process:

Assessing Staff Needs : Determine the areas where additional staff is required, considering the growth projections of your poultry farming business.

Defining Roles : Clearly outline the roles and responsibilities of the new hires. Define the specific skills and qualifications needed for each position.

Recruitment Strategy : Devise a recruitment strategy to attract top talent. Utilize online job portals, social media, and industry networks to reach potential candidates.

Screening and Interviews : Conduct thorough screening and interviews to assess candidates’ suitability for the roles. Consider their experience, qualifications, and alignment with your business values.

Training and Onboarding : Once you’ve selected your new team members, provide comprehensive training and a smooth onboarding process to integrate them into your poultry farming operation seamlessly.

The financial projections section is crucial for demonstrating the viability and profitability of your poultry farming business. Provide the following financial data:

a. Start-up costs (land, infrastructure, equipment, etc.)

When starting your poultry farming business plan, you’ll need to invest in several key areas. Here’s a breakdown of the start-up costs:

• Land : The first significant investment is the acquisition of suitable land for your poultry farm.
• Infrastructure : Building necessary structures such as poultry houses, feed storage, and processing facilities.
• Equipment : Purchasing essential equipment like feeding systems, watering systems, and egg collection systems.
• Licensing and Permits : Costs associated with obtaining the required licenses and permits to operate your poultry farm legally.
• Initial Livestock : Acquiring your initial batch of chicks or hatching eggs.

b. Operational expenses (feed, labor, utilities, etc.)

As your poultry farm becomes operational, there will be ongoing expenses to sustain daily operations. Here are the main operational expenses:

• Feed : One of the most significant expenses in poultry farming is the cost of feed for your flock.
• Labor : Salaries and wages for farm managers, workers, and other staff members.
• Utilities : Costs associated with electricity, water, heating, and cooling for your poultry houses.
• Veterinary Care : Budget for regular health check-ups, vaccinations, and treatments.
• Marketing : Costs associated with promoting and selling your poultry products.

c. Income projections based on sales forecasts

Forecasting your poultry farm’s income is crucial for understanding the revenue potential of your business. Consider the following aspects:

• Pricing Strategy : Determine the pricing of your poultry products based on market research and competitors’ pricing.
• Sales Volume : Estimate the quantity of eggs or poultry meat you expect to sell based on your production capacity and market demand.
• Market Analysis : Research market trends, consumer preferences, and potential buyers to make informed sales projections.

d. Breakeven analysis and return on investment (ROI)

Breakeven analysis and ROI are vital financial metrics that help you gauge the health of your poultry farming business:

• Breakeven Analysis : Calculate the point at which your total revenue matches total expenses. This will show how much you need to sell to cover costs.
• Return on Investment (ROI) : Measure the profitability of your poultry farming venture by comparing the net profit to the initial investment.

If you require external funding to start or expand your poultry farm, this section is essential. Outline your funding needs and potential sources of financing, such as:

a. Personal savings and contributions

One of the primary sources of funding for your poultry farm may come from your personal savings and contributions. This demonstrates your commitment to the business and shows potential investors or lenders that you have a personal stake in its success.

b. Bank loans and credit lines

Traditional financing options, such as bank loans and credit lines, are popular choices for funding poultry farming ventures. Here’s how they can be beneficial:

• Flexibility : Banks offer various loan options tailored to suit different business needs.
• Competitive Interest Rates : Depending on your creditworthiness and business plan, you may qualify for favorable interest rates.
• Established Relationships : If you have an existing relationship with a bank, it may work in your favor during the loan application process.

c. Investors or venture capital

Another avenue to explore is attracting investors or venture capital for your poultry farming business. These sources of financing can bring more than just funds:

• Expertise : Investors often have experience in the industry and can provide valuable insights and guidance.
• Networking Opportunities : Partnering with investors can open doors to valuable industry connections.
• Long-Term Partnerships : Investors may be interested in a long-term partnership, adding stability to your business.

d. Crowdfunding

Crowdfunding has gained popularity as an alternative funding option for small businesses, including poultry farms. Key benefits include:

• Wide Reach : Crowdfunding platforms allow you to reach a broad audience of potential backers.
• Engagement : Crowdfunding campaigns offer a chance to engage with your target market and build a community around your brand.
• Pre-Selling Opportunity : You can pre-sell your poultry products, generating revenue before the farm is fully operational.

e. Government Grants and Subsidies

Depending on your location, there might be government grants or subsidies available to support agricultural businesses like poultry farms:

• Research : Research and identify relevant grants or subsidies that align with your poultry farming activities.
• Application Process : Understand the application requirements and deadlines to increase your chances of success.
• Compliance : Ensure your business plan meets the criteria set forth by the granting agency.

f. Community-Supported Agriculture (CSA)

Community-Supported Agriculture (CSA) is an innovative way to secure funding while building a loyal customer base:

• Community Engagement : CSA fosters a sense of community and support for your poultry farm.
• Pre-Selling : Customers pay upfront for a share of the farm’s produce, providing capital for operations.
• Relationship Building : CSA members feel connected to your farm and are more likely to become repeat customers.

Every business has its risks, and poultry farming is no exception. Identify potential risks and challenges and explain how you plan to mitigate them. Key areas to consider include:

a. Disease outbreaks and biosecurity measures

Poultry farms are susceptible to disease outbreaks that can quickly devastate the entire flock. Mitigate this risk with these proactive measures:

• Strict Biosecurity Protocols : Implement rigorous biosecurity measures to control the spread of diseases. Limit access to your farm, disinfect equipment, and have designated areas for visitors.
• Regular Health Monitoring : Conduct frequent health checks on your poultry to detect any signs of illness promptly.
• Vaccination Programs : Stay updated on vaccination protocols recommended by veterinarians to prevent common poultry diseases.

b. Market fluctuations and price volatility

The poultry industry is influenced by market fluctuations and price volatility . Protect your business from market uncertainties with these strategies:

• Diversification : Consider diversifying your poultry products to cater to various market segments. For instance, focus on both broilers and layers.
• Long-Term Contracts : Establish long-term contracts with buyers or suppliers to secure stable pricing.
• Market Analysis : Stay informed about market trends and demands to adjust your pricing and production accordingly.

c. Environmental and regulatory risks

Environmental factors and regulatory compliance can pose risks to your poultry farming business. Take these steps to manage them effectively:

• Environmental Impact Assessment : Conduct an environmental impact assessment to identify potential hazards and their impact on your farm.
• Compliance with Regulations : Stay updated on local, state, and federal regulations related to poultry farming and ensure full compliance.
• Sustainable Practices : Implement sustainable farming practices that promote resource conservation and minimize environmental impact.

d. Natural Disasters and Climate Change

Natural disasters and climate change can disrupt poultry farming operations. Here’s how to enhance resilience:

• Emergency Preparedness : Develop an emergency response plan to safeguard your flock during natural disasters.
• Insurance Coverage : Consider comprehensive insurance coverage to protect your farm from unforeseen damages.
• Climate-Resilient Infrastructure : Build climate-resilient infrastructure to withstand extreme weather conditions.

Lay out the step-by-step implementation of your poultry farming business plan. Include:

a. Timeline for establishing an organic poultry farming and obtaining necessary permits

• Securing Permits and Licenses : Initiate the process of obtaining the necessary permits and licenses to operate a poultry farm in your location. Seek guidance from local authorities to ensure compliance with regulations.
• Land Acquisition and Infrastructure Development : Purchase or lease the appropriate land for your farm. Develop essential infrastructure, including poultry houses, feed storage, and waste management systems.
• Selection of Poultry Breeds : Research and choose suitable poultry breeds that align with your farm’s objectives, whether it’s egg production, broiler meat, or specialty products.
• Sourcing High-Quality Organic Feed : Establish relationships with reputable suppliers of organic feed and ensure a consistent supply for your flock.
• Building Biosecurity Protocols : Implement strict biosecurity measures to protect your birds from diseases and external threats.

b. Purchase and installation of equipment and infrastructure

• Poultry Equipment : Invest in high-quality equipment, including feeders, waterers, heating and ventilation systems, and egg collection facilities.
• Farm Vehicles : Purchase necessary vehicles for transporting feed, eggs, and other materials.
• Electricity and Water Supply : Ensure a reliable electricity and water supply for your farm’s operations.
• Waste Management System : Set up an efficient waste management system to maintain a clean and hygienic environment.

c. Hiring and training of staff

• Recruitment : Hire skilled and dedicated staff to manage various aspects of your poultry farm, including farm managers, caretakers, and administrative personnel.
• Training : Provide comprehensive training to your team members on poultry farming best practices, biosecurity protocols, and animal welfare.
• Employee Benefits : Offer competitive employee benefits to attract and retain talented individuals.

d. Launch date and initial marketing activities

• Soft Launch : Before the full-scale launch, conduct a soft launch to test operations, assess customer feedback, and make necessary adjustments.
• Marketing Strategy : Develop a marketing strategy to promote your organic poultry farming products. Utilize online platforms, social media, and local advertising to reach your target audience.
• Branding and Packaging : Create a distinctive brand identity and attractive packaging for your poultry products.
• Partnerships and Collaborations : Explore partnerships with local retailers, restaurants, and markets to expand your distribution channels.

Summarize the key points of your poultry farming business plan , emphasizing your unique strengths and advantages. Reiterate your commitment to the success of the venture.

Starting a poultry farming business can be a fulfilling and profitable venture. By following this comprehensive guide to creating a well-structured business plan, you increase your chances of success in the competitive poultry industry. Remember, careful planning, diligent execution, and continuous adaptation are essential to achieving your poultry farming goals.

Remember to regularly review and update your business plan to accommodate changing market conditions and new opportunities. With dedication and hard work, your poultry farming business can thrive and become a significant player in the agricultural sector.

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Everything You Need to Know to Create a Profitable Poultry Farm

Last Updated: March 20, 2024 Fact Checked

• Choosing a Farm Type
• Establishing the Farm
• Caring for Chickens
• Growing Your Farm

Expert Interview

This article was co-authored by Alexandra Doss and by wikiHow staff writer, Raven Minyard, BA . Alexandra Doss is a Poultry & Livestock Expert expert based in Ruskin, Florida. She owns and manages Stellar Game Birds, Poultry, Waterfowl LLC, a selective breeding operation with game birds, poultry, and waterfowl. With over 14 years of experience, she produces strong genetics and health in her hatching eggs, eating eggs, and live birds. The farm is FWC game farm licensed, FDAC licensed for quail, chicken, and duck eating eggs and meat, and NPIP certified. She is known as the Quail Lady and has published several books on raising Coturnix. Her work has been featured in Mother Earth News, Backyard Poultry, Grit, The Chicken Whisperer Magazine, and Community Chickens. She also has a career as a Workforce Management Supervisor and has a certificate in project ​​management. She received a BS from Oregon State in Animal Sciences. There are 20 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,744,526 times.

Running a chicken farm requires more than just agricultural know-how. If you want to be a chicken farmer, you must also think like a business person while growing your brand. Choosing a focus, establishing a brand, raising your chickens, and building your business are all part of chicken farming. Then, as your farm grows, you'll be able to market, finance, and network to grow your business. In this article, we’ll teach you everything you need to know to start a successful chicken farm business.

Quick Steps to Start a Chicken Farm

• Decide if you want an egg- or meat-production farm and choose the best chicken breeds for your focus.
• Buy the land for your farm and purchase supplies like coops, brooders, and feeders. Apply for a loan if necessary.
• Market your farm by creating a website, making ads, and attending agriculture conferences to network.

Choosing a Focus, Breed, and Location

• Although less common, some chicken farms handle both meat production and egg-laying. If you choose this option, it may require twice as much equipment and physical labor.
• Studies show that eggs from chickens raised in good environments have double or triple the omega-3 fatty acid content and a third of the cholesterol as other eggs. By creating an egg-laying farm, you can assure your customers that they weren’t fed or exposed to unhealthy chemicals. [2] X Research source

• Broiler farms typically grow between 4 and 8 flocks a year, depending on the size of the chickens.
• Large chickens are typically processed into value-added products like chicken patties and chicken fingers. Medium-sized chickens are often packaged as boneless breasts or whole rotisserie chickens. Small chickens are often sold as fast food products. [4] X Research source

• Egg or meat processing: Processing poultry products for taste, quality, and safety
• Marketing poultry products: Promoting poultry products through advertisements to increase revenue
• Chicken breeding: Raising, breeding , and selling chickens for pet owners or other farmers

• If you want to start an egg-laying farm, for example, you may want to choose a layer breed like Rhode Island Red, Hamburg, or Sussex chickens. [7] X Research source
• Some good broiler breeds include the Cornish Cross, Bréese, Buckeye, and Delaware chickens. [8] X Research source
• You can find a list of popular chicken breeds and their specialties at https://chickenbreedslist.com/ .

• The further you move from your city or town, the cheaper the land will be.
• If you can't find land near the city limits, look for land in the countryside where you'll have plenty of space to farm.
• Poultry expert Alexandra Doss recommends that you “have at least an acre or so” of land for a chicken farm, but “a quarter of an acre is fine for a few chickens, too.”

Establishing Your Chicken Farm

• If you choose agriculture or poultry science, add a business minor (or vice-versa) to take classes on marketing, leadership, and other relevant topics.
• Get your degree online if you don't have time for a traditional four-year degree.
• Other ways to learn about poultry farming include taking a training course or consulting an established farmer for advice and mentorship.

• If you’re starting a farm in the United States, consider applying for an LLC, which has many benefits for startups.

• If you're running a meat productions farm, for example, you could include your plans for raising and butchering chickens, revenue goals or the first year, and plans for marketing your poultry products in stores.
• Business plans are useful for attracting investors or business partners down the road.

• Bring a business outline, evidence of your credit history, pay stubs, and anything else requested by the bank to your meeting.
• Start with a loan for the minimum amount of equipment and chickens for your farm. You can always get a larger loan as your business grows.

• Lighting instruments
• Waterers or heaters
• Waste disposal system

• Start with a small farm so you don't have to pay workers until your chicken farm business is successful.
• If you need to hire more workers, try to hire those with years of experience in poultry farming for better stability. You’ll also likely need an administrative manager to keep an eye on daily business.

Raising and Caring for Chickens

• Extensive: A cost-effective system in which your chickens roam freely on the ground and just have a shelter.
• Semi-intensive: In this system, you’ll breed half your chickens in cages and the other half will roam freely on the ground. This system protects the chickens from predators and bad weather.
• Deep-litter: This system is best for broilers. The chickens can move freely on the ground made of straw, sawdust, and leaves. This system allows you to easily feed them and reach their eggs without unnecessary hurdles.
• Slatted or wired: This system includes creating small houses with wooden slats or wired mesh flooring. The slats are 4 feet above the ground and you can easily feed the chickens and collect eggs . This is ideal for adult birds as the houses have a low temperature.
• Battery-caged: In this system, you’ll place the birds in metal cages and separate them into groups. Each cage has its own food and water containers and provides nests for the chickens to lay eggs in. This is the most effective system for egg production, but it may be too expensive for a new business.
• Build the chicken coop or cage at about 4 sq ft (0.37 m 2 ) per chicken. [17] X Research source
• Clean the chicken coop or cage regularly to prevent the chickens from spreading diseases.

• When buying chicks, always do some research beforehand to make sure the breeder is dependable. You don’t want to invest a ton of money on chicks just to discover they’re sick or malnourished.
• Make sure you have the brooder ready before buying and stocking the chicks.

• You can also give chickens corn, halved grapes, or cabbage as a treat, but avoid feeding them these treats more than several times a week as it's less healthy than chicken feed. [19] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source
• Nearly 70% of your production cost comes from supplying poultry feed.
• As you become more experienced, consider learning how to prepare your own feed . Until then, buying it from the market is fine.
• If your chickens aren’t fed properly, they’ll produce fewer eggs and become susceptible to various diseases.
• If you use ingredients like maize, ensure the moisture content is never above 10-11%, as this may lead to fungus. To prevent this, purchase your feed from a reliable company.

• As there is currently no effective treatment for poultry diseases, vaccinate your chickens to keep the diseases from spreading. Some common vaccines include RDV, Fowl Pox, Cholera, and Mycoplasma. Consult with your vet to get your chickens vaccinated.
• Not all vets have experience working with chickens, so locate a poultry vet ahead of time. [22] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source

Growing Your Poultry Farm

• If you notice that you're spending too much on chicken feed, for example, shop around with different suppliers to find cheaper feed.
• You can also hire an accountant or financial advisor to keep your records organized for you.

• Creating a logo for your business can also provide visibility for your brand. Make sure it aligns with your business (for example, you could never go wrong with incorporating a chicken into your logo) and put it on your website and business cards.
• If you don’t have a large budget, however, don’t splurge on a logo when you can invest your money into your actual business.
• Make use of social media, as well. Consider making a Facebook, Instagram, and even a TikTok account to spread the word about your business. Be sure to post regularly!

• Connect with your friends and neighbors, too. Even if they’re not farmers themselves, they may know people who are interested in buying from you or investing in your business.

• If you're running a chicken breeding farm, for example, you may want a loan to buy better egg incubators.

Community Q&A

• If you're not up for starting a chicken farm from scratch, you can also invest in or buy an existing franchise instead. [26] X Research source Thanks Helpful 0 Not Helpful 0
• Research methods that successful chicken farms use as a guide for your business. Popular poultry farms include Cargill Meat Solutions, Hormel Foods Corp, Tyson Foods, JBS USA, and Smithfield Foods. Thanks Helpful 0 Not Helpful 0

• Always wash your hands thoroughly after handling chickens. Live poultry often carry salmonella. [27] X Research source Thanks Helpful 0 Not Helpful 1

You Might Also Like

Thanks for reading our article! If you’d like to learn more about poultry, check out our in-depth interview with Alexandra Doss .

• ↑ https://survivallife.com/what-advantages-chicken-farming/
• ↑ https://www.greenamerica.org/green-living/many-benefits-backyard-chickens
• ↑ https://www.aces.edu/blog/topics/farming/new-farmers-guide-to-the-commercial-broiler-industry-poultry-husbandry-biosecurity-basics/
• ↑ https://www.poultry.care/blog/how-to-start-a-successful-poultry-care-farming-business
• ↑ https://www.fao.org/poultry-production-products/production/poultry-species/chickens/en/
• ↑ https://www.canr.msu.edu/uploads/234/69325/Chicken_Breed_Chart_to_Help_Choose_Your_Chicken.pdf
• ↑ https://animal-world.com/best-meat-chicken-breeds/
• ↑ https://withmydegree.org/can-degree-agriculture/
• ↑ https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
• ↑ https://chickenscage.com/news/how-much-does-the-poultry-farm-equipment-cost.html
• ↑ https://www.fao.org/poultry-production-products/production/management-and-housing/en/
• ↑ https://grubblyfarms.com/blogs/the-flyer/how-big-of-a-coop-do-i-need
• ↑ https://www.humanesociety.org/resources/adopting-and-caring-backyard-chickens
• ↑ https://www.canr.msu.edu/news/decreasing-daylight-and-its-effect-on-laying-hens
• ↑ https://extension.missouri.edu/publications/g8903
• ↑ https://www.irs.gov/businesses/small-businesses-self-employed/what-kind-of-records-should-i-keep
• ↑ https://www.nerdwallet.com/article/small-business/how-to-apply-small-business-loan
• ↑ https://www.fao.org/poultry-production-products/production/poultry-species/en/
• ↑ https://www.investors.com/promoted-content/franshares/how-to-generate-passive-income-through-franchise-investing/
• ↑ https://www.health.state.mn.us/diseases/animal/backyard.html

About This Article

To start a chicken farm business, decide if you want to focus on eggs, meat production, or another specialty niche, then obtain the necessary equipment. Next, choose a chicken breed that matches your farming goals and set up coops or cages to keep them in. Feed and care for your chickens daily and be sure to separate any chickens that seem ill from the rest of the population. Don't forget to market your business by creating a website and advertisements! For more tips on choosing the best breed for your goals, read on! Did this summary help you? Yes No

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Poultry Farm Business: A Complete Beginner’s Guide

A poultry farm is a place where chickens, ducks, turkeys, and other birds are raised for eggs and meat. These farms are like big homes for the birds, where they live and grow under the care of farmers. The farm has different areas for the birds to eat, rest, and move around freely.

At a poultry farm, the most common birds are chickens. There are many types of chickens, each with its own purpose. Some chickens are raised for their eggs, while others are raised for their meat. The farmer takes care of these chickens by providing them with proper food, clean water, and a safe place to live.

The houses where the chickens stay are called coops or poultry houses. These houses are designed to keep the chickens safe from bad weather, predators, and diseases. Inside these houses, there are special areas where the chickens lay their eggs comfortably.

The eggs collected from the farm are cleaned and packed carefully. Some of these eggs are sold to stores for people to buy and eat. Other eggs are kept to hatch into baby chicks. The farmer uses special machines called incubators to keep these eggs warm until they hatch.

Once the chicks hatch, they need a lot of care. They stay in a warm place and are given special food to help them grow healthy and strong. As they get older, they move to bigger spaces where they can walk and play around.

Apart from chickens, some poultry farms also raise ducks and turkeys. Ducks are known for their eggs and meat, while turkeys are mostly raised for their delicious meat, especially during festive seasons like Thanksgiving.

Poultry farms play an important role in providing food to people around the world. They ensure that fresh and healthy poultry products are available in markets for everyone to enjoy. These farms help in meeting the demand for eggs and meat, making sure there’s enough food for everyone.

A poultry farm is a special place where birds like chickens, ducks, and turkeys are raised with care to provide us with eggs and meat. Farmers work hard every day to make sure these birds are healthy and happy, so we can have delicious and nutritious food on our tables.

Poultry farming requires a lot of attention and effort from the farmers. They need to check on the birds every day to make sure they are healthy. Farmers also need to keep the coops clean by removing waste and adding fresh bedding for the birds to stay comfortable.

Feeding the birds is another important task on the farm. Farmers provide them with a balanced diet that includes grains, vitamins, and minerals to keep the birds strong. They make sure the birds have enough food and clean water at all times.

One of the challenges on a poultry farm is to protect the birds from diseases. Farmers work hard to keep the birds healthy by giving them vaccines and medicines when needed. They also keep the coops clean and separate sick birds from the healthy ones to prevent the spread of diseases.

Another interesting thing about poultry farming is how it helps the environment. The waste produced by the birds, like manure, can be used as fertilizer for crops. This helps in growing more food and reduces waste. Some farms even use special systems to turn this waste into energy.

Poultry farming is not only about raising birds; it also provides job opportunities for people. Many individuals work on poultry farms, taking care of the birds, managing the farm, and ensuring that everything runs smoothly.

Moreover, some poultry farms focus on organic farming methods. These farms avoid using chemicals and antibiotics in raising the birds. Instead, they rely on natural methods to keep the birds healthy, which can result in healthier products for consumers.

Overall, a poultry farm is not just a place where birds are raised; it’s a hub of activity and care, contributing to the food supply chain and providing various benefits to both people and the environment. Through dedication and hard work, farmers ensure that we have access to high-quality poultry products while maintaining the well-being of the birds and the land.

Read Also: How to Care for Thinleaf Cottonsedge (Eriophorum Viridicarinatum)

How to Start a Poultry Farm

Starting a poultry farm involves several steps:

1. Research and Planning: Learn about poultry farming by reading books, attending workshops, or talking to experienced farmers. Understand the different aspects involved, such as breeds, housing, feeding, and healthcare. Create a solid business plan detailing your goals, expenses, and expected profits.

2. Choose the Poultry Type: Decide on the type of poultry you want to raise—whether it’s chickens for eggs, meat, or both, ducks, turkeys, etc. Each type has its own requirements and market demands.

3. Location and Housing: Find a suitable location for your farm. Ensure it has enough space for the poultry houses or coops. Construct sturdy and well-ventilated housing that protects the birds from harsh weather and predators.

4. Equipment and Supplies: Purchase necessary equipment such as feeders, drinkers, incubators (if hatching eggs), and healthcare supplies. Ensure a steady supply of quality feed for your birds.

5. Obtain Birds: Source your initial flock from reputable hatcheries or breeders. Ensure they are healthy and disease-free.

6. Care and Management: Implement proper care and management practices. Provide a balanced diet, clean water, and regular healthcare to your birds. Monitor their growth and adjust as necessary.

7. Marketing and Sales: Determine your market—whether it’s local stores, restaurants, or direct sales to consumers. Develop marketing strategies to sell your poultry products effectively.

8. Compliance and Regulations: Understand the legal requirements and regulations for running a poultry farm in your area. Obtain necessary permits and licenses.

9. Start Small: It’s often advisable to start with a manageable number of birds and gradually expand as you gain experience and confidence in managing the farm.

10. Continuous Learning and Adaptation: Keep learning about new advancements and techniques in poultry farming. Adapt your practices to improve efficiency and the well-being of your birds.

Starting a poultry farm requires dedication, hard work, and a willingness to learn and adapt to the needs of the birds and the market. It’s essential to maintain the health and welfare of the birds while also managing the business aspect effectively.

Importance of Poultry Farm

Poultry farming holds significant importance for various reasons:

1. Food Production: Poultry farms contribute significantly to global food production by providing eggs and meat, meeting the nutritional needs of millions worldwide.

2. Economic Impact: Poultry farming creates job opportunities, supports rural economies, and provides income for farmers and workers involved in the industry.

3. Nutritional Value: Eggs and poultry meat are rich in protein, essential vitamins, and minerals, contributing to a balanced and healthy diet for consumers.

4. Resource Efficiency: Compared to larger livestock, poultry require less space and time to grow. They have a quicker turnaround time from hatching to market, making them more resource-efficient.

5. Sustainability: Proper management of poultry waste can be used as fertilizer, contributing to sustainable agricultural practices. Some farms even use waste-to-energy systems, reducing environmental impact.

6. Diversification: Poultry farming allows farmers to diversify their agricultural activities, providing additional income streams and stability for their operations.

7. Accessibility: Poultry products are more affordable and accessible to a wide range of consumers, making them an important source of animal protein, especially in regions with limited resources.

8. Health Benefits: When raised in proper conditions, poultry products offer healthier alternatives to red meat, contributing to reduced risks of certain health issues.

9. Global Food Security: Poultry farming plays a vital role in ensuring a stable and consistent supply of protein-rich food globally, contributing to food security.

10. Innovation and Development: Poultry farming continues to evolve with advancements in technology, genetics, and farming practices, leading to improved efficiency and sustainability.

Overall, poultry farming is integral to meeting food demands, supporting livelihoods, providing nutritious food, and promoting sustainable agricultural practices, making it an essential component of the global food system.

Read Also: The Morphology of Grasses: Morphological Characteristics of Grasses

Types of Poultry Farm

Here are some common types of poultry:

1. Chickens: Among the most common and versatile poultry, chickens are raised for their meat (broilers) or eggs (layers). There are various breeds, each with specific characteristics suited for either meat or egg production.

2. Ducks: Raised for their eggs, meat, and feathers, ducks are adaptable and efficient foragers. They offer rich, flavorful meat and are known for their high-quality eggs.

3. Turkeys: Primarily raised for their meat, particularly during festive occasions like Thanksgiving. Turkeys have large breast muscles and offer a different taste compared to chicken.

4. Geese: Geese are known for their meat, down feathers, and liver (foie gras). They are hardy birds and can be raised for meat, eggs, or as pets.

5. Quail: Smaller birds that are gaining popularity due to their small size and fast maturity. They are raised for both eggs and meat.

6. Guinea Fowl: These birds are known for their insect-eating capabilities, serving as natural pest controllers. They are also raised for their flavorful meat.

7. Pigeons: Often overlooked in modern farming, pigeons are raised for meat and sometimes as pets. They were historically used for delivering messages.

Each type of poultry has its own characteristics, benefits, and purposes, allowing farmers to choose the type that best suits their goals and resources for farming.

Poultry Health and Diseases

Poultry health is crucial for successful farming. Here are some common poultry diseases and health concerns:

1. Avian Influenza (Bird Flu): A highly contagious viral disease affecting birds, with various strains. It can cause severe illness and mortality in poultry and poses a potential risk to human health.

2. Newcastle Disease: Highly contagious and fatal viral disease affecting respiratory, nervous, and digestive systems in birds. Vaccination is crucial for prevention.

3. Infectious Bronchitis: A viral respiratory disease causing coughing, sneezing, and decreased egg production in layers. Vaccination helps control outbreaks.

4. Coccidiosis: Caused by a parasite affecting the intestinal tract, leading to diarrhea, weight loss, and sometimes death. Managed through medication or preventive measures.

5. Fowl Cholera: Bacterial disease causing respiratory distress, swollen joints, and sudden death in birds. Vaccination and proper hygiene are essential for prevention.

6. Marek’s Disease: A viral disease affecting nervous and immune systems in chickens, causing tumors and paralysis. Vaccination is the primary preventive measure.

7. Salmonella: Bacterial infection affecting birds and causing foodborne illness in humans. Proper hygiene, sanitation, and biosecurity measures are critical for prevention.

8. Egg Drop Syndrome (EDS): Viral disease causing a decrease in egg production and quality. Vaccination is used for prevention.

9. External Parasites: Mites, lice, and ticks can infest poultry, causing irritation, feather loss, and anemia. Regular cleaning, disinfection, and treatment are necessary.

Prevention of poultry diseases involves maintaining proper hygiene, providing clean water and balanced nutrition, implementing biosecurity measures, regular vaccination programs, and prompt veterinary care when issues arise. Early detection and proper management are essential to maintain flock health and minimize economic losses.

Economic Benefits of Poultry Farm

The economic benefits of poultry farming are substantial:

1. Income Generation: Poultry farming serves as a significant income source for farmers. It provides a steady revenue stream through the sale of eggs, meat, feathers, and other poultry products.

2. Employment Opportunities: Poultry farming creates job opportunities across various levels, from farm workers to technicians, veterinarians, marketers, and managers, thereby reducing unemployment rates in rural areas.

3. Local Economy Support: Poultry farming contributes to local economies by generating income that circulates within the community. This income supports businesses, services, and infrastructure development in rural regions.

4. Rapid Turnover and High Returns: Poultry, especially chickens, have a short production cycle compared to other livestock. They reach market weight or start laying eggs relatively quickly, leading to faster returns on investment.

5. Efficient Use of Resources: Poultry farming requires less space and feed compared to larger livestock, making it more resource-efficient. It helps farmers optimize land usage and feed resources for increased productivity.

6. Export and Trade: Poultry products, particularly chicken meat and eggs, are frequently exported, contributing to national economies through trade and export revenues.

7. Value-Added Products: Poultry farming facilitates the production of various value-added products like processed meats, canned goods, and feather-based products, enhancing market diversity and profitability.

8. Diversification in Agriculture: Integrating poultry farming with other agricultural activities provides farmers with diversified income streams, reducing dependency on a single crop or livestock species.

9. Supporting Livelihoods: Poultry farming often serves as an additional income source for small-scale farmers, empowering them economically and improving their standards of living.

10. Adaptability and Scalability: Poultry farming can be easily adapted to various scales, from small backyard operations to large commercial farms, making it accessible to a wide range of farmers.

The economic benefits of poultry farming extend beyond individual farm profitability. They positively impact communities, regional economies, and the overall agricultural sector, contributing significantly to food security and livelihoods worldwide.

Read Also: How to Make a Potholder

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How to Start a Poultry Farming Business – Complete Guide

Do you want to start a poultry farming business? If yes, find here a poultry farming farm plan covering aspects like the farming process, equipment, cost, licenses, permits, etc.

The demand for eggs and chicken meat is rising by the day. Poultry farming is an age-old business. More and more entrepreneurs are showing a lot of interest in starting livestock businesses such as poultry farms. The reason is mainly because of increased demand, ease of doing, and the cost of starting is not much. If you are a beginner and want to start a poultry farm with low investment, check out the following steps to be followed.

Table of Contents

What is Poultry Farming?

Poultry farming is the practice of raising domesticated birds, primarily chickens, ducks, turkeys, and geese, to produce meat, eggs, and sometimes feathers. This agricultural activity plays a crucial role in meeting the global demand for poultry products, which are staples in many diets around the world.

Key Aspects of Poultry Farming

⇒ broilers and layers.

• Broilers: These are chickens raised for meat production. They are specifically bred to grow quickly and efficiently convert feed into muscle.
• Layers: These are chickens bred for egg production. Layers are selected for their ability to produce a high number of quality eggs.

⇒ Egg Production

Poultry farms dedicated to egg production focus on providing optimal conditions for layers to lay eggs consistently. Proper nutrition, lighting, and housing are critical factors.

⇒ Meat Production

Broiler farms are designed to raise chickens for meat consumption. These farms focus on efficient growth, providing the right feed, and maintaining suitable living conditions for the birds.

⇒ Hatcheries

Hatcheries are facilities where fertilized eggs are incubated to hatch chicks. These chicks are then either raised on the same farm or sold to other poultry farms.

⇒ Free-range and Organic Farming

Some poultry farms adopt free-range or organic farming practices, allowing birds to have access to outdoor areas, natural sunlight, and a diet that may include organic feed.

⇒ Disease Management

Poultry farms must implement strict biosecurity measures to prevent the spread of diseases. Regular vaccinations, quarantine procedures, and hygiene practices are essential for maintaining the health of the flock.

⇒ Integrated Farming

Some farms integrate poultry with other agricultural activities, such as crop cultivation or aquaculture, creating a diversified and sustainable farming system.

⇒ Waste Management

Poultry farms need efficient waste management systems to handle manure and other by-products. Proper disposal or recycling of waste contributes to environmental sustainability.

⇒ Regulatory Compliance

Poultry farming is subject to various regulations and standards related to animal welfare, food safety, and environmental impact. Farms must adhere to these regulations to ensure ethical and legal practices.

⇒ Technological Advancements

Modern poultry farming often incorporates technology for monitoring and managing various aspects, including automated feeding systems, climate control, and data analytics for improved efficiency.

13 Steps to Start a Poultry Farming Business

#1. understand the local market.

It is essential to gather information regarding the demand and competition in the local market. Talk to local customers, existing poultry farmers, and retailers and try to understand the scope and gaps. It will help you in planning your poultry business and explore the opportunities available.

#2. Select a Niche

Poultry farming can be classified broadly into two categories. One is the broiler and the other is the Layers. Broiler poultry farming is carried out for meat production whereas layer poultry farming is done for raising eggs.

Based on your expertise and local demand choose the one which is potentially more profitable.

There are other options too like chicken meat production, chicken breeding popularly called chicken hatchery , poultry feed production, etc that you can run at your poultry farming unit.

#3. Learn the Poultry Farming Production Process

It is essential to know the basic processes involved in poultry farming before you start on a commercial scale. For example, if you are into chicken-producing poultry farming, generally you need to follow the below-mentioned seven steps.

• Breeder flock
• Pullet farm
• Breeder house
• Broiler farm
• Distribution

#4. Choose the Type of Bird

If you are looking to start on a small scale, it is advised to start with a few types of birds. You can scale up when profits start to come in.

Choosing birds will depend on what kind of poultry unit you plan to set up. Some highly egg-productive breeds are Leghorn, Minorca, Ancona, Fayoumi, etc.

Starbro, Cornish, Plymouth Rock, Brahma, etc. are some of the most popular breeds of broiler poultry.

#5. Choose the Right Poultry Farming System

Decide on the type of poultry farming system you want to adopt. Common systems include free-range, cage-free, and intensive farming. Consider factors like space, budget, and your commitment to animal welfare.

#6. Implement Biosecurity Measures

Establish strict biosecurity protocols to prevent disease outbreaks. Control access to the farm, provide disinfection points and ensure that farm personnel adhere to hygiene standards.

#7. Name Your Farming Business

One most important parts of the poultry farming business, which most beginners do not give due importance is naming it. You must create a catchy and relatable business name . Also, check whether a relevant website domain name is available or not. Your business name must be similar to your website address.

#8. Create a Business Plan

For a profitable and sustainable poultry farming business, it is extremely critical to create a well-researched business plan. If you are looking for funding, it is advised to get help from professional plan writers. The business plan document is the tool to convince investors that your business venture has the potential to make profits.

#9. Choose the Right Location

For poultry farming, choose a location that is far from the residential area. Also, the location is not far from the nearest market. The place must have all the facilities to keep the birds safe and healthy.

#10. Form a Company

Based on the resources and scale of the business, choose a proper structure under which you are going to run your poultry farming business. You can register your poultry farming company as a proprietorship, partnership, or private limited company. Check this guide on how to register a company in India.

#11. Get Required Licenses & Permits

In India, you are required to set your poultry farming unit at least 500 m. away from a drinking water body like a river, pond, lake, reservoir, well, etc. If you are starting a small poultry farm, you don’t need any permission as such other than notifying the local panchayat body or municipal authority. However, permission from the pollution control board will be required for poultry farms to breed more than 1 lac birds.

#12. Arrange Funds

Starting a poultry farming business requires a significant initial investment. On average, you will need Rs. 10 Lacs to Rs. 20 Lacs to establish a small-scale poultry farm in India. The costs include the cost of birds, equipment cost, wages and salaries, space rent, poultry feed, marketing, and transportation costs. Find below some of the popular ways of sourcing funds to start a poultry farm:

• Personal Savings
• Family and Friends
• Government Subsidies and Grants
• Private Investors
• Crowdfunding
• Venture Capital
• Microfinance Institutions
• Agricultural Cooperatives

Read:   Best Personal Loan Apps in India for Instant Cash

#13. Market Poultry Products

Talk to the nearest wholesalers and retailers and promote your poultry produce. Create a distribution network by hiring sales personnel. Nicely designed brochures and visiting cards are some of the marketing tools you must develop and distribute to potential buyers. If you want to develop your poultry farming business unit as a brand, creating a website is essential.

Poultry farming is a profitable business if planned properly. If you are a beginner and want to start a poultry farming business, it is better to learn about the trade from people who have been in the business for some time. Gathering knowledge about breeding and other technical knowledge will greatly help you better plan your poultry unit.

Sample Poultry Farming Business Plan

A) executive summary.

• Business Name: ABC Harvest Poultry Farm
• Location: [City], [State], India
• Founding Date: [Month, Year]

ABC Harvest Poultry Farm aims to establish a state-of-the-art poultry farming operation in India, catering to the growing demand for high-quality poultry products. Our focus is on sustainable and ethical farming practices, ensuring the well-being of our livestock and delivering safe and nutritious poultry products to consumers.

b) Business Objectives

• Establishment of a Modern Poultry Farm: Build a well-equipped poultry farm with modern infrastructure to house and care for the poultry.
• High-Quality Egg and Meat Production: Achieve consistent production of top-quality eggs and poultry meat to meet market demand.
• Sustainability and Ethics: Implement sustainable and ethical farming practices, including waste management, energy efficiency, and humane treatment of animals.
• Market Penetration: Capture a significant market share by strategically marketing our products to wholesalers, retailers, and direct consumers.

c) Business Description

• Location: Identify a suitable location with ample space, access to utilities, and compliance with local zoning regulations.
• Infrastructure: Construct modern poultry houses with controlled temperature and ventilation systems, automated feeding and watering systems, and biosecurity measures.
• Livestock: Source high-quality day-old chicks from reputable hatcheries. Implement a biosecurity program to prevent disease outbreaks.

d) Operations

• Feeding and Nutrition: Develop a nutritionally balanced feed plan to ensure optimal growth and egg production. Explore partnerships with local feed suppliers.
• Health Management: Employ veterinarians to oversee the health of the flock. Implement a vaccination program and regular health checks.
• Egg Production: Utilize modern egg collection systems to ensure cleanliness and minimize breakage. Implement efficient egg grading and packaging processes.
• Meat Production: Adopt humane slaughtering practices and efficient meat processing methods. Ensure compliance with food safety standards.

e) Marketing and Sales

• Product Branding: Develop a strong brand identity emphasizing quality, ethical farming, and sustainability.
• Distribution Channels: Establish relationships with local retailers, supermarkets, and restaurants. Explore direct-to-consumer sales through farmer’s markets and online platforms.
• Promotion: Utilize digital marketing, social media, and local events to create awareness and promote ABC Harvest products. Financial Plan
• Initial Investment: Estimate startup costs including land acquisition, infrastructure development, livestock purchase, and operational expenses for the first year.
• Revenue Streams: Diversify revenue streams through the sale of eggs, poultry meat, and value-added products like processed chicken.
• Cost Management: Implement cost-effective measures in feed production, health management, and waste disposal to optimize operational expenses.
• Profitability Forecast: Develop a financial forecast, taking into account revenue projections, operational costs, and potential market fluctuations.

f) Risk Management

• Risk Identification: Identify potential risks such as disease outbreaks, market fluctuations, and regulatory changes.
• Risk Mitigation: Implement risk mitigation strategies, including insurance coverage, biosecurity measures, and diversification of product offerings.

ABC Harvest Poultry Farm is committed to creating a sustainable and profitable venture in the poultry industry. By focusing on quality, ethical practices, and strategic marketing, we aim to become a reputable and trusted provider of poultry products in the Indian market.

This business plan serves as a roadmap for the establishment and successful operation of Feathered Harvest Poultry Farm, contributing to the overall development of the local poultry industry.

Frequently Asked Questions

What are the key considerations before starting a poultry farm.

Before starting a poultry farm, consider factors such as suitable land, infrastructure, poultry breed selection, and compliance with local regulations.

Which poultry farming system is suitable for beginners?

Beginners often find the free-range or semi-intensive system more manageable. It allows birds some freedom while providing control over their environment.

What breeds are recommended for meat production in India?

Popular meat breeds in India include Broilers and Vanaraja chickens. Consult with local experts to choose a breed based on market demand and climate suitability.

What are the essential vaccinations for a poultry farm?

Common vaccinations include Newcastle disease, infectious bronchitis, and fowlpox. Consult with a veterinarian to create a customized vaccination schedule.

How do I manage waste on a poultry farm?

Implement efficient waste management practices, such as composting or using poultry litter as fertilizer. Ensure compliance with environmental regulations.

What is the average gestation period for poultry before they start laying eggs?

Chickens usually start laying eggs between 18 to 24 weeks, depending on the breed and management practices.

Are there government subsidies available for poultry farming in India?

Yes, various government subsidies and schemes support poultry farming. Check with local agricultural departments for details and eligibility criteria.

What are the common challenges faced by poultry farmers in India?

Challenges may include disease outbreaks, market fluctuations, and regulatory compliance. Proper planning and continuous learning can help overcome these challenges.

How can I ensure the ethical treatment of birds on my poultry farm?

Provide adequate space, proper nutrition, and veterinary care. Follow industry best practices for humane handling and ensure compliance with animal welfare standards.

Next What Business Research Team

The Editorial Staff at NextWhatBusiness is a team of Business Consultants having years of experience in small and medium-scale businesses.

Lindsey Chastain

• August 25, 2023

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The Complete Guide to Poultry Farming for Beginners

Poultry farming is one of the most accessible farming enterprises for aspiring farmers to get into. Chickens, ducks, turkeys, and other poultry species are easier and less expensive to raise than larger livestock. Poultry can be raised on a small-scale in the backyard or as a large commercial operation.

If you want to get into poultry farming, this complete guide will provide all the information you need as a beginner to get started and run a successful poultry farming business.

Why Raise Poultry? Poultry Farming for Beginners

There are many great reasons to consider when poultry farming for beginners :

1. Low Startup Costs

Compared to other types of livestock farming, the startup costs for poultry are very affordable. You can start small with just a few birds in your backyard coop for under $500. Even larger poultry houses and equipment for hundreds of chickens can be constructed for well under $10,000. The low cost makes poultry more accessible for new farmers with limited budgets.

2. Fast Returns on Investment

Poultry mature quickly and you can start generating returns on your investment in just a few months. Broiler chickens ready for processing only take 6-8 weeks to reach market weight. Backyard laying hens start producing eggs at 16-20 weeks old. The fast turnaround enables you to profit multiple times per year.

3. Feeding Efficiency

Chickens and other poultry are very efficient at converting feed into protein. Chickens need just 1.5-2.5 pounds of feed to gain 1 pound of body weight. This results in lower feed costs than raising cattle or hogs.

4. Available Markets

There is established demand for poultry products including eggs, meat, and live birds. Marketing channels like local butchers, farmers markets, and poultry auctions provide beginner farmers with many options to sell their products.

5. Less Labor Intensive

Caring for poultry requires less daily labor than dairy cows or other livestock. Their small size makes tasks like feeding, watering, and egg collection much easier to manage. Poultry chores can often be handled by family members rather than hired labor.

Poultry Farming for Beginners – How to Get Started

Follow this step-by-step guide to starting a successful poultry farming operation:

1. Choose Your Poultry Species

The first decision is what type of birds you want to raise. Some common poultry species for beginners are:

• Chickens  – The most popular choice. Many breeds available for meat and eggs. Easy to handle due to small size.
• Ducks  – Raised for both meat and egg production. More disease resistant than chickens. Require access to water.
• Geese  – Primarily raised for meat production. Larger size than ducks and chickens.
• Turkeys  – Lean meat birds that are more delicate to raise than chickens. Require more space than chickens.
• Game Birds – Quail , pheasant, partridge, etc. Specialty niche market animals.

Choose based on your production goals and local market demand. Chickens are the best option for complete beginners .

2. Select Your Chicken Breeds

For chicken farming, your breed selection will depend on your production purpose:

• Egg Production  – White/brown egg layer breeds like Leghorns, Rhode Island Reds, and Ameraucanas are good choices. They yield lots of large eggs.
• Meat Production  – Broiler chicken breeds like Cornish Cross have fast growth rates and get very large. Butchering size in 6-8 weeks.
• Dual Purpose  – Breeds like Plymouth Rock, Orpington, and Sussex are decent egg layers and grow to good meat size.

Do research to choose your exact chicken breeds based on your climate, management style, and market preference.

3. Decide Your Scale of Production

Next, decide the scale of your poultry farming operation:

• Backyard Producer  – Less than 50 birds. Low budget startup for personal use or selling at farmers markets.
• Small Farm Flock  – 50-300 birds. Generate supplemental income. May require part-time labor.
• Large Flock Production  – 300-10,000 birds. Commercial operation that is the main source of income. Requires multiple poultry houses and likely additional labor.

Your scale will depend on your budget and how much time you have to manage the poultry operation. Can start small and expand over time.

4. Acquire the Necessary Supplies and Equipment

The essential supplies and equipment you need to get started are:

• Poultry Housing  – Coops, brooder housing for chicks, or large poultry barns.
• Feeders and Drinkers  – Durable feeders and waterers with adequate space for flock.
• Nesting Boxes  – Individual boxes for hens to lay eggs safely.
• Perches or Roosts  – Roosting bars installed in coop so birds can perch off floor.
• Incubators (optional)  – Only if you plan to hatch chicks. Not needed to buy day-old chicks.
• Brooder Supplies  – Waterers, feeders, heat lamps, etc. to care for chicks.
• Fencing  – Perimeter fencing to keep birds enclosed in outdoor runs or pastures.

You may also want egg collection and cleaning equipment, feed storage bins, and other general farm tools. Infrastructure like electricity and water access are needed for any scale beyond backyard.

5. Setup Your Poultry Housing

Now it’s time to setup your poultry coops, brooding area, and fenced runs or pasture spaces. These facilities will form the foundation of your farm.

Key things to factor when constructing poultry housing:

• Follow local building codes and regulations
• Sufficient ventilation, insulation, and temperature control
• Easy to regularly clean and disinfect
• Adequate space per bird (4 sq ft per layer chicken, 8 sq ft per meat chicken)
• Nest boxes, roosts, drinkers, and feeders setup for ease of use
• Predator proof – prevent entry by wildlife that may harm birds

Your poultry housing needs to keep the birds healthy, safe, and productive.

6. Buy Your Starting Poultry Stock

Once the infrastructure is ready, it’s time to purchase your first batch of birds. For chickens, you will typically buy:

• Day Old Chicks  – Newly hatched chicks shipped from a hatchery. Most common way to buy starter birds. Need brooding setup.
• Started Pullets  – Young females around 16-18 weeks old that are ready to lay eggs. Avoid stress of brooding chicks.
• Mature Birds  – Buying fully grown birds speeds up production but costs more upfront. Harder to find sales.

Key tips when sourcing your starting poultry:

• Buy from reputable, disease-free hatcheries or farms
• Get chickens vaccinated for common poultry illnesses
• Choose docile breeds that are easier to handle
• Buy more females for egg layers, more males for meat birds

Start with a small batch until you gain experience caring for poultry.

7. House & Brood New Birds Properly

Newly purchased chicks or poults require some special care when first brought back to your farm:

• Set Up Brooder  – Use brooder lamps to keep housing warm at 95°F for chicks. Reduce 5° per week. Give 1-2 sq ft per bird.
• Provide Starter Feed  – Chicks need crumble feed with 20-23% protein. Use chick feeders and waterers.
• Follow Biosecurity  – Isolate new birds for 30 days before allowing contact with rest of flock to prevent disease spread.
• Train Perching/Foraging  – Get chicks perching by 2-4 weeks old. Allow supervised foraging past 4 weeks age.

Close monitoring and care in the first few weeks will get your new poultry stock off to a healthy start.

8. Establish Feed, Water, and General Care Routine

Ongoing daily chores are essential to keep your poultry healthy and producing at optimal levels:

• Provide Feed  – Give age-specific feed daily. Scatter scratch grains to supplement. Ensure adequate feeder space.
• Supply Fresh Water  – Clean and refill waterers daily. Use heaters/cooling to keep water temp moderate.
• Collect Eggs  – Gather eggs frequently from nest boxes. Clean and store properly.
• Monitor Health  – Watch for injuries, signs of illness, parasites, etc. Treat issues promptly.
• Clean Housing  – Remove manure, replace litter, and disinfect regularly to prevent disease.
• Control Lights  – Use lighting timers to maximize egg laying. 14-16 hours per day recommended.

Develop consistent daily and weekly poultry care routines tailored to your species.

9. Protect Flock Health and Prevent Diseases

It is much easier to prevent poultry health problems than treat sick birds. Important health protection tips include:

• Vaccinate  – Vaccinate against Marek’s, Newcastle, infectious bronchitis, and other key illnesses.
• Vermin Control  – Use rodent/pest control around housing to prevent spread of disease from wild animals.
• Cleanliness  – Follow strict biosecurity. Isolate any sick birds immediately in a quarantine area.
• Stress Reduction – Avoid overcrowding, malnutrition, moving nests, adding new birds, etc. that causes stress.
• Predator Protection  – Fortify housing and runs to keep out predator animals that may harm birds.
• Parasite Control  – Use insecticides/wormers to protect against external parasites like mites and intestinal worms.

Consult your local veterinarian on specific disease risks in your area that require preventative action.

10. Process, Market, and Sell Your Poultry Products

The final step is marketing and selling your poultry and eggs:

• Process Broilers  – Butcher broilers on-farm or sell live birds to a local butcher/processor
• Sell Poultry Meat  – Market frozen poultry at farmers markets, restaurants, directly to consumers, etc.
• Egg Sales  – Sell eggs locally or wholesale. May require candling and grading.
• Live Sales  – Sell live birds, chicks, breeders, etc. Requires licensing and health testing.
• Value-added products  – Make niche products like quail eggs, pressed chicken, compost from manure, etc.

Research your state regulations for requirements around poultry processing, licensing, and sales.

Raising chickens and other poultry is an extremely accessible way for new farmers to get into livestock agriculture. Follow this step-by-step guide when starting your poultry operation to set yourself up for success.

With proper preparation, an adequately sized starter flock, and commitment to daily care and husbandry, you will be well on your way to running a profitable poultry farming enterprise. Don’t be afraid to start small and make mistakes – experience is the best teacher when raising poultry for beginners.

Frequently Asked Questions About Poultry Farming for Beginners

How much does it cost to start a small backyard poultry flock.

For a starter flock of 10-15 birds, startup costs are typically $500-1,000 for basic housing and equipment supplies. Recurring costs for feed and bedding average $20-30 per month.

What is the minimum space needed per chicken?

4 square feet per chicken inside the coop and 8-10 square feet per chicken minimum in outside run space. More for meat birds.

Can you raise chickens and ducks together?

Chickens and ducks have different housing and feeding needs, so they should be housed separately. But they can coexist in the same property if given their own enclosures.

How many chickens should a beginner start with?

A flock of 3-5 chickens is a good number for an absolute beginner to start with. No more than 50 birds max for a first-timer. Start small and expand over time.

How much money can you make from a small chicken flock?

A flock of 10-25 chickens can produce $500-1,000 of profit annually from egg sales at local markets. More income can be generated from broiler meat production.

How long until chickens start laying eggs?

On average, pullet chickens (young females) will begin laying eggs at 16-24 weeks of age depending on the specific breed. Some may start a few weeks earlier or later.

What are the main diseases to vaccinate chickens against?

Marek’s disease, Newcastle disease, infectious bronchitis, coccidiosis, avian influenza, and Salmonella enteriditis are the most common illnesses chickens should be routinely vaccinated against.

Do you need a license to sell eggs in the USA?

Selling eggs from your own flock directly to consumers does not require licensing in most states. However, regulations vary so check your specific state laws. Licensing is required for commercial wholesale distribution.

Can chickens and turkeys be housed together?

Turkeys and chickens generally should not be housed together due to their differing nutrition and care needs. Plus risk of disease transmission. Best to house them separately.

What predator-proofing should be used for poultry housing?

1/2″ hardware cloth fencing, L-shaped skirting around ground perimeter, automatic door shutters at night, and motion-sensor lights help make poultry coops predator-proof.

Setting Up Your Poultry Housing and Infrastructure

Constructing proper housing and infrastructure is one of the most important parts of starting a poultry farming operation. The facilities you setup will greatly impact the health, safety, and productivity of your flock.

Poultry House Design and Construction

For small backyard coops, you can often use pre-made kits or build using basic carpentry skills. But larger poultry houses for commercial production require some architectural planning.

Here are some tips on constructing poultry barns and coops:

• Size appropriately based on your flock numbers and spacing required per bird. Allow for future expansion.
• Orient the building to maximize natural sunlight and ventilation but avoid overheating.
• Install energy efficient LED lights, fans, and temperature monitoring systems. Automate where possible.
• Use quality framing and siding materials that are durable, easy to sanitize, and well-insulated.
• Slope the concrete floor slightly for drainage and cleaning. Flooring must hold up to heavy use.
• Set up interior sections for roosting, nesting, feeding, broody hens, and isolation of sick birds.
• Make doors, pop holes, and windows predator proof but allow adequate ventilation.
• Add roosting perches, nesting boxes, feeder lines, and other key furniture.

A reputable poultry house contractor can be hired to build to your specifications if you need assistance.

Electrical and Lighting

Electricity access is vital for running fans, lights, automated equipment, and powering any heating or cooling systems.

Lighting is especially important in poultry houses to control the hen’s egg laying production. Use these lighting tips:

• Run electrical service to the barn in adequate capacity for all equipment.
• Install LED bulbs on timers to control photoperiod duration and intensity.
• Maintain 14-16 hours of daylight for layers, 16+ hours for broilers.
• Use dim red bulbs if access is needed at night to not disrupt chickens.
• Position fixed and movable lights to avoid shadows or dark corners.

Proper lighting helps stimulate poultry growth, feed intake, and egg production.

Water Systems

Poultry need access to clean, fresh drinking water at all times. Setting up a water system prevents the chore of manually filling containers.

Some common poultry watering systems are:

• Nipple or cup waterers – birds peck to release flow of water.
• Automatic trough or bell waterers – use floats/valves to refill.
• Automatic poultry drinker lines – low pressure lines run through barn.
• Manual water lines – fill centralized storage tank that gravity feeds water troughs.

Key tips for poultry watering:

• Size for minimum 1.5-inch access per bird. More for hot climates.
• Place waterers at optimal height for each species. Chickens need elevated.
• Insulate lines and use heating cables to prevent freezing in winter.
• Install water filtration and medicators if water quality is an issue.

Reliable water systems reduce labor and keep birds hydrated.

Feeding Systems

Feeding systems allow you to efficiently deliver feed to your flock. For larger flocks, automatic feed lines or conveyor systems save labor.

Here are some common poultry feeding system components:

• Feed bins and hoppers to store bulk feed.
• Augers or conveyors to automatically move feed.
• Feeder lines with openings that extend through barn.
• Automatic feed trays that use scales and sensors to adjust feed flow.
• Track systems to move feeders and water lines through the barn.

Proper feeding system design factors:

• Place feeder and waterer lines at optimal height for birds.
• Allow 2-6 inches of feeder space per bird depending on system used.
• Make feeders accessible but avoid getting contaminated by feces.
• Use galvanized or plastic feeders that are easy to move and clean.

Fences, Runs, and Pastures

In addition to barn housing, poultry need an outdoor enclosed space to roam. Fencing is needed to contain the birds and prevent predators.

Some fencing options are:

• Chain Link – Durable long lasting fence but expensive. Minimum 4 feet tall.
• Netting/Mesh – Lightweight and very affordable but needs frequent replacing. Use bird netting minimum 5 feet tall.
• Electric Net Fencing – Portable mesh that carries current to deter predators. Moves to fresh pasture.
• Hardware Cloth – 1/2″ galvanized mesh blocks access by small predators. Use below other fencing.
• Chicken Wire – Low cost but does not actually keep predators out. Need additional barriers.

Other run and pasture tips:

• Bury fencing 6-12 inches or use L-shaped skirting at base to prevent digging under.
• Use multiple strands of electric wire or electrified netting for best protection.
• Move mobile coops frequently and rotate pastured poultry to give grass a rest.
• Provide adequate shade and shelter in runs – 10+ square feet per bird.

Proper outdoor enclosures keep your flock safe while providing fresh air and space.

Biosecurity Measures for Poultry Health

Maintaining high standards of biosecurity on your poultry farm will help prevent the introduction and spread of infectious diseases that could devastate your flock.

Some key biosecurity tips are:

Quarantine New Birds

• Keep new birds isolated from your existing flock for at least 30 days.
• Monitor new birds closely for any signs of sickness during quarantine.
• Avoid sharing equipment between quarantine and general housing areas.

Restrict Access

• Allow only essential workers to access poultry housing areas. No visitors.
• Prevent contact between your flock and wild birds or rodents that could spread disease.
• Put up signage instructing people to keep out of your poultry houses.
• Require hand washing or sanitizing before and after entering poultry area.
• Provide foot baths or disposable shoe covers for anyone going in poultry houses.
• Clean and disinfect all equipment and transport vehicles regularly.

Employee Clothing/Gear

• Provide protective suits, rubber boots, gloves, and headgear for employees to wear when caring for flocks.
• Keep gear stored on-site and do not allow off-site clothing to be worn in poultry houses.
• Wash and sanitize suits after each use.
• Inspect chickens daily for any signs of potential illness like decreased activity, appetite loss, swollen eyes, diarrhea, coughing, etc.
• Isolate and test sick birds immediately. Safely dispose of any dead birds.
• Keep records of mortality and egg production rates to catch drops that could indicate disease.

Strict biosecurity and precautions limit disease transmission routes into your flock.

Common Poultry Diseases and How to Treat Them

Even with good prevention practices, poultry illnesses can sometimes arise. Being able to recognize and treat diseases rapidly is crucial.

Here are some of the most common poultry diseases and how to respond:

Coccidiosis

Caused by protozoan parasites. Symptoms include bloody diarrhea, loss of appetite, and lethargy. Spread through feces contamination.

Treat with antimicrobials like Amprolium. Improve cleanliness. Add coccidiostats to feed. Vaccines available.

Marek’s Disease

Very contagious viral disease. Difficult to treat once infected. Mortality occurs in 2-3 months. Vaccinate all flocks preventatively.

Salmonellosis

Bacterial disease that spreads in feces. Symptoms include diarrhea, vomiting, fever. Isolate sick birds immediately. Improve sanitation. Treat with antibiotics.

Infectious Bronchitis

Highly contagious coronavirus. Respiratory signs like coughing, sneezing, wheezing. Egg production and quality reduces. Disinfect housing and give live virus vaccination.

Infectious Laryngotracheitis

Viral infection of respiratory tract. Causes coughing, nasal discharge, head shaking. Very contagious. Give live vaccine to exposed but healthy birds.

Avian Influenza

Respiratory viral disease. Some strains are zoonotic. Symptoms include decreased appetite, egg production, and lethargy. Report any cases. Strict biosecurity. Quarantine and cull infected flocks.

Viral disease causing wart-like scabs on skin and respiratory issues. Supportive care and isolation of sick birds. Vaccinate healthy flocks.

Necrotic Enteritis

Severe bacterial infection of the intestines. Sudden increased mortality in flocks. Remove sick birds, antibiotics, immunomodulatory drugs. Improve gut health and sanitation.

Newcastle Disease

Extremely contagious viral respiratory disease. Symptoms include coughing, sneezing, swelling. High mortality rates. Strict biosecurity and vaccination protocol needed. Report cases.

Quick detection, isolation, treatment, and disinfection are critical to combat bird disease outbreaks. Having a poultry veterinarian can also provide invaluable guidance.

Processing and Marketing Poultry Products

Once your flock is consistently producing top quality eggs, broilers, or other poultry products, you need a plan to process, market, and sell them efficiently and profitably.

Butchering Broiler Chickens

If raising broilers or other meat birds, you will either need to butcher them on your farm or sell the live birds to a local processor:

• On-farm butchering requires an approved processing setup and meeting USDA regulations if selling meat.
• Mobile slaughterhouses are USDA-approved trucks that travel farm to farm. Schedule pickup dates.
• Live haul to a local butcher. Need to coordinate timing just before ready for processing.
• Some small poultry farms qualify for 1,000 bird exempt status to process on-farm without inspection.

Proper butchering, cleaning, and packaging of broiler meat is essential to deliver an appetizing product to market.

Egg Handling and Sales

To sell eggs commercially, proper handling is necessary:

• Gather eggs at least twice daily into clean trays or cartons. Never wash eggs.
• Carefully brush, inspect for defects, candle if needed, refrigerate.
• Package eggs attractively into new cartons labeled with farm name, address, date, etc.
• Transport eggs in temperature controlled vehicle to market. Best sold within weeks of lay.

Then market the eggs through venues like:

• Farmers markets, farm stands, or CSAs
• Local grocers, restaurants, cafes, bakeries
• Online sales with home delivery
• Wholesale to local distributors

With proper grading, handling, and consistent production, poultry eggs can become a lucrative product line.

Licensing and Regulations

• Check local and state ordinances related to zoning for poultry production in your area.
• Acquire required permits and certificates for housing construction.
• Comply with waste management and pollution control regulations.
• Understand egg labeling and licensing regulations for commercial sales in your state.
• Follow all processing requirements and health codes if butchering poultry on your farm.

Operating fully above board ensures your poultry business longevity and protects your income stream.

Scaling Up Your Poultry Farming Operation

As your gain experience and want to scale up production, here are some key factors to guide expansion:

Increase Flock Size Gradually

• Don’t drastically enlarge your flock overnight beyond your capacity to properly house and care for the additional birds.
• Test modifications like a new feeding system for a few weeks before rolling out flock-wide.
• Hire extra seasonal labor before it is desperately needed. Train new workers thoroughly.

Add Additional Poultry Houses

• Construct new houses in phases rather than all at once to spread upfront costs over time.
• Get quotes from multiple poultry house contractors before selecting one.
• Make infrastructure improvements like electrical capacity upgrades before housing.

Automate Equipment and Processes

• Automated feeders, waterers, egg conveyors reduce labor needs.
• Install sensors, remote monitoring, and ventilation controls to reduce daily checks.
• Rent or purchase equipment like manure spreaders versus manual work.

Improve Biosecurity Measures

• Update dirt access roads to concrete or pavement to reduce disease transfer.
• Expand quarantine housing space and transition areas between zones.
• Hire staff solely for sanitizing barns between flocks to avoid missed steps.

Carefully evaluating risks and operating capacity at each growth stage leads to sustainable scaling rather than quick burnout.

Is Raising Poultry Right for You?

While poultry farming has many advantages for startup farmers and small homesteads , it is still intensive hands-on work. Before diving in, ask yourself:

• Are you comfortable working outdoors in all seasons? Poultry need daily care year-round.
• Can you troubleshoot equipment breakdowns or bird health issues? Problems happen frequently.
• Do you have adequate time each day for poultry chores on top of a job? Birds need consistent care.
• Are you willing to pay close attention to biosecurity measures even when inconvenient? Vital to flock health.
• Can you maintain cash flow if egg production declines or birds get sick? Income fluctuations happen.

If you have the right mindset, skills, and financial runway, raising chickens or other poultry species can be extremely rewarding and profitable. The hands-on work of caring for the flock is satisfying. And delicious farm fresh eggs and poultry meat are valuable products.

With proper planning and preparation, poultry farming is an achievable goal for both rural homesteaders and urban farmer enthusiasts. Follow this comprehensive poultry farming guide to start your operation on the right foot.

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How To Write a Business Plan for Poultry Farming in 9 Steps: Checklist

By alex ryzhkov, resources on poultry farming.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model

Welcome to our blog post on How To Write a Business Plan for Poultry Farming in 9 Steps: Checklist. Poultry farming, particularly through contract farming, has become one of the most profitable and widely adopted business models in the United States. According to recent statistics, the poultry industry in the US has experienced consistent growth, with a market value of over $47 billion in 2020 alone. This presents a lucrative opportunity for aspiring poultry farmers who are looking to tap into this thriving market.

Contract farming has revolutionized the poultry industry by providing small-scale farmers with a sustainable income stream and reducing their financial risks. It also enables large poultry processors to efficiently manage their supply chain and maintain consistent product quality.

Now, let's dive into the 9 essential steps that will guide you in writing a comprehensive business plan for your poultry farming venture:

• Define your business objectives and goals
• Conduct market research and identify your target audience
• Analyze the competition and assess the industry trends
• Determine the legal and regulatory requirements for poultry farming
• Identify the suitable location for your poultry farm
• Calculate the financial requirements and potential risks
• Determine the resources needed for your poultry farm (land, buildings, equipment, etc.)
• Develop a strategic marketing plan
• Create a preliminary operational plan

By following these steps, you'll be well on your way to creating a solid business plan that sets you up for success in the poultry farming industry. So, let's get started!

Define Your Business Objectives And Goals

Before starting your poultry farming venture, it is crucial to clearly define your business objectives and goals. A well-defined business plan will serve as a roadmap for your poultry farm, helping you stay focused and achieve success in the long run.

Here are some important steps to consider when defining your objectives and goals:

• Identify your purpose: Determine why you want to start a poultry farm. Is it to generate a steady income, contribute to the local food supply, or pursue a passion for farming? Clearly defining your purpose will help guide your business decisions.
• Set measurable goals: Outline specific and measurable goals that you want to achieve with your poultry farm. These goals could include increasing production capacity, expanding your customer base, or improving operational efficiency.
• Consider sustainability: Incorporate sustainability goals into your business plan. This can include implementing environmentally-friendly practices, reducing waste, or supporting local communities.
• Ensure your objectives and goals are realistic and achievable. Setting unrealistic goals may lead to frustration and disappointment.
• Regularly review and revise your objectives and goals as your business evolves. Flexibility is key in adapting to changing market conditions.
• Communicate your objectives and goals to your team members, if applicable. A shared vision can foster motivation and teamwork.

By clearly defining your business objectives and goals, you lay a solid foundation for your poultry farming venture. This will not only guide your decision-making process but also help attract potential investors, customers, and partners who align with your vision.

Conduct Market Research And Identify Your Target Audience

Conducting market research is a crucial step in developing a business plan for poultry farming. It helps you gain a deeper understanding of the industry and identify the potential demand for your products. By conducting thorough market research, you can make informed decisions and tailor your poultry farming business to meet the needs of your target audience.

Here are some important steps to consider while conducting market research:

• Identify your target audience: Determine who your ideal customers are and what their preferences and needs are. Are you targeting local households, restaurants, or grocery stores? Knowing your target audience will help you focus your marketing efforts and develop products that cater to their specific requirements.
• Analyze market trends: Stay updated on the latest trends and developments in the poultry farming industry. This includes understanding consumer preferences, market demand, and emerging technologies. By staying ahead of the curve, you can position your poultry farm to capitalize on market opportunities and stay competitive.
• Evaluate competition: Identify your competitors and analyze their strengths, weaknesses, and market share. This analysis will help you identify gaps in the market and determine how you can differentiate your poultry farm from others. It will also help you assess pricing strategies and potential partnerships that can benefit your business.
• Assess market size and demand: Understand the size of the market you are entering and the potential demand for poultry products. Consider factors such as population growth, income levels, and dietary preferences. This information will help you estimate your sales potential and set realistic business targets.
• Use surveys, questionnaires, or interviews to collect data from potential customers, industry experts, and suppliers.
• Explore local and national poultry farming associations for industry insights and network opportunities.
• Consider engaging with potential customers through social media platforms, online forums, or focus groups to gather valuable feedback and insights.

Market research is an ongoing process that continues even after launching your poultry farming business. Stay vigilant, adapt to changing market dynamics, and keep refining your strategies to ensure long-term success.

Analyze The Competition And Assess The Industry Trends

When starting a poultry farming business, it is crucial to thoroughly analyze the competition and assess the industry trends. This analysis will help you understand the competitive landscape and identify opportunities for growth and differentiation.

Begin by researching existing poultry farms in your target market. Identify their strengths, weaknesses, and unique selling points. This will allow you to understand what sets your business apart and how you can position yourself effectively in the market.

Additionally, study the industry trends related to poultry farming. Stay updated on factors that may impact the demand for poultry products, such as changing consumer preferences, health regulations, or emerging technologies. This will help you make informed decisions and adapt your business strategy accordingly.

• Compare prices and quality of poultry products offered by competitors to determine potential pricing strategies and product positioning.
• Identify any gaps in the market that your business can fill, such as offering specialized poultry products or catering to a specific niche market.
• Consider the level of competition in your chosen location and evaluate the feasibility of entering the market.
• Attend industry trade shows and conferences to network with other poultry farmers and stay updated on the latest industry trends.
• Engage in competitive analysis regularly to stay ahead of the competition and identify potential threats or opportunities.
• Seek feedback from existing customers and potential buyers to understand their preferences and expectations.

By conducting a comprehensive analysis of the competition and industry trends, you will be better equipped to develop a business strategy that capitalizes on market opportunities and positions your poultry farming venture for success.

Determine The Legal And Regulatory Requirements For Poultry Farming

When starting a poultry farming business, it is crucial to understand and comply with the legal and regulatory requirements that govern this industry. Failing to do so can result in fines, penalties, or even the closure of your operation. Here are some important considerations:

• Licensing and permits: Research and obtain the necessary licenses and permits required to operate a poultry farm in your area. This may include obtaining a business license, obtaining permits for building structures, and complying with environmental regulations.
• Zoning and land use: Check the local zoning regulations to ensure that your chosen location is suitable for poultry farming. Some areas may have specific restrictions or may require you to obtain special permits for operating a farm.
• Animal welfare regulations: Familiarize yourself with the animal welfare regulations that apply to poultry farming. These regulations aim to ensure that birds are reared and treated humanely, and may cover aspects such as space requirements, access to food and water, and prevention of cruelty.
• Biosecurity measures: Poultry farms are susceptible to diseases that can spread quickly and impact the entire flock. Understand and implement biosecurity measures to prevent the introduction and spread of diseases. This may include controlling visitor access, maintaining proper sanitation, and following recommended vaccination protocols.
• Food safety regulations: Poultry products are subject to food safety regulations to protect consumers from foodborne illnesses. Familiarize yourself with these regulations and implement appropriate practices to ensure the safety and quality of your products.
• Consult with a local agricultural extension service or a poultry farming association to get accurate information on the legal and regulatory requirements specific to your area.
• Keep abreast of any changes or updates in the regulations to ensure ongoing compliance.
• Consider hiring a knowledgeable legal professional who can guide you through the process and help you navigate any legal complexities.

By understanding and complying with the legal and regulatory requirements for poultry farming, you can establish a solid foundation for your business and ensure its long-term success.

Identify The Suitable Location For Your Poultry Farm

Choosing the right location for your poultry farm is crucial to the success and profitability of your business. Consider the following factors when identifying a suitable location:

• Accessibility: Ensure that your poultry farm is easily accessible to suppliers, customers, and other stakeholders. Look for a location that is close to major roads and highways, as well as transportation hubs like airports or ports. This will help streamline the transportation of supplies and finished products, reducing costs and improving efficiency.
• Climate and Environment: Take into account the climate and environmental conditions of the area where you plan to establish your poultry farm. Poultry is sensitive to temperature changes and requires specific environmental conditions for optimum growth and productivity. Ensure that the location has a suitable climate, adequate ventilation, and protection from extreme weather events.
• Land Availability: Consider the availability and suitability of land for your poultry farm. You will need enough space to accommodate the required number of poultry houses, as well as additional land for future expansion. The terrain should be suitable for construction and should not pose any drainage or flooding issues.
• Proximity to Suppliers and Customers: Identify a location that is in close proximity to suppliers of feed, chicks, vaccines, and other necessary resources. This will help reduce transportation costs and ensure a steady supply of essential inputs. Additionally, choose a location that is conveniently located near your target market. This will reduce transportation time and costs when delivering your products to customers.
• Consult with local authorities and experts in the field to understand any zoning restrictions, environmental regulations, or permits required for setting up a poultry farm in a specific area.
• Consider the availability of utilities such as water, electricity, and waste disposal facilities. These are essential for the smooth operation of your poultry farm.
• Conduct a thorough site evaluation, including soil testing, to ensure that the land is suitable for poultry farming and will support the infrastructure required.

Calculate The Financial Requirements And Potential Risks

When planning your poultry farming business, it is crucial to determine the financial requirements and potential risks involved. This step will help you assess the viability and profitability of your venture, and allow you to make informed decisions about your investment.

To calculate the financial requirements, you need to consider various factors such as:

• Capital investment: Determine the initial capital required to set up your poultry farm. This includes costs for purchasing or leasing land, constructing buildings, and acquiring necessary equipment and machinery.
• Operating costs: Calculate the ongoing expenses for feed, veterinary supplies, utilities, labor, insurance, and other overheads. These costs should be estimated based on market prices and industry norms.
• Revenue projection: Estimate your potential revenue by considering the guaranteed price offered by the poultry processor or distributor. Calculate the number of birds you can raise per cycle and multiply it by the price per bird to get an approximate revenue figure.
• Profitability analysis: Conduct a thorough analysis to determine your projected profits or losses. This analysis should consider both fixed and variable costs, as well as any potential fluctuations in market prices or unexpected expenses.

Assessing the potential risks associated with poultry farming is essential for developing a comprehensive business plan. Some common risks to consider include:

• Disease outbreaks: Poultry farms are prone to diseases that can affect the health and productivity of the birds. It is important to implement proper biosecurity measures and have a contingency plan in case of an outbreak.
• Market fluctuations: The prices of poultry products can be influenced by factors such as supply and demand, consumer preferences, and import/export policies. Stay updated with market trends and adapt your business strategies accordingly.
• Climate and environmental factors: Extreme weather conditions, natural disasters, and environmental regulations can impact your farm's operations. Consider the potential risks associated with these factors and develop appropriate risk management strategies.
• Seek advice from financial experts or consultants specializing in the poultry farming industry to ensure accurate financial calculations and risk assessments.
• Consider including a contingency fund in your financial plan to mitigate unforeseen expenses or emergencies.
• Regularly review and update your financial projections and risk assessments to reflect changes in the industry or market conditions.

The financial requirements and potential risks calculation is a critical step that helps you understand the financial feasibility of your poultry farming business and prepares you to tackle any challenges that may arise. Take the time to carefully analyze and evaluate these aspects to set a strong foundation for your venture.

Determine The Resources Needed For Your Poultry Farm (Land, Buildings, Equipment, Etc.)

When starting a poultry farm, it is essential to determine the necessary resources for your operations. This will help you plan and budget accordingly, ensuring that you have everything you need to run a successful business. Here are the key resources you need to consider:

• Land: The first and most important resource is land. You need to assess the amount of land required based on the number of birds you plan to rear. The size of the land will also depend on whether you are considering free-range or cage-based farming.
• Buildings: Poultry farms require suitable buildings to house the birds. Consider factors such as ventilation, lighting, and insulation when designing or selecting a building. Additionally, you will need separate areas for brooding, rearing, and laying hens if you plan to have multiple flocks.
• Equipment: Various equipment is essential for efficient poultry farming. This may include feeders, drinkers, nesting boxes, egg collection systems, heating equipment, and waste management systems. Research and invest in high-quality equipment to ensure the welfare of your birds and optimize productivity.
• Feed: Poultry farming requires a steady supply of feed. Calculate the amount of feed required based on the number of birds and their growth stages. You can either produce your own feed or establish reliable partnerships with feed suppliers.
• Veterinary Supplies: Poultry health is crucial to prevent the outbreak of diseases. Stock up on necessary veterinary supplies such as vaccines, medications, and diagnostic tools. Consider partnering with a reputable veterinarian to ensure the health and well-being of your birds.
• Transportation: Determine the transportation needs for your farm. This includes vehicles for transporting birds, feed, and other supplies. Ensure that the vehicles are suitable for the task and meet the necessary safety standards.
• Labor: Assess the labor requirements for your poultry farm. Determine the number of employees needed for tasks such as feeding, cleaning, egg collection, and general farm management. Consider recruiting experienced staff or providing training to ensure efficient operations.
• Consider leasing land and buildings if purchasing them outright is not feasible initially. This can help reduce upfront costs.
• Research and invest in energy-efficient equipment to minimize operational costs in the long run.
• Regularly update and maintain your equipment to prevent breakdowns and ensure smooth operations.
• Establish reliable suppliers for feed and veterinary supplies to maintain consistent quality and availability.
• Plan for backup transportation options in case of any unforeseen circumstances.
• Ensure you have a well-defined organization structure to effectively manage your labor force.

Develop A Strategic Marketing Plan

Creating a strategic marketing plan is essential for the success of your poultry farming business. It helps you define your target market, position your products or services, and outline your marketing strategies to reach and attract customers. Here are some important steps to develop a strategic marketing plan for your poultry farm:

• 1. Define your target audience: Identify the specific group of customers that are most likely to buy your poultry products. Consider factors such as age, gender, location, and buying preferences to create a detailed customer profile.
• 2. Determine your unique selling proposition (USP): Differentiate your poultry farm from competitors by highlighting a unique feature or benefit of your products. This could be high-quality organic feed, humane farming practices, or a special breed of poultry.
• 3. Conduct market research: Gather information about the poultry industry, current market trends, and consumer preferences. This will help you understand the demand for your products, identify potential opportunities, and make informed marketing decisions.
• 4. Set marketing objectives: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your marketing efforts. These objectives may include increasing brand awareness, expanding market share, or improving customer retention.
• 5. Choose marketing channels: Determine the most effective marketing channels to reach your target audience. This can include online platforms such as social media, websites, and email marketing, as well as traditional methods like print advertisements and local events.
• 6. Develop a branding strategy: Create a cohesive brand image for your poultry farm by designing a compelling logo, choosing appropriate colors and fonts, and developing consistent messaging that resonates with your target audience.
• 7. Build relationships with distributors: Identify potential distribution partners such as local grocery stores, restaurants, or farmers markets. Establish strong relationships and negotiate mutually beneficial agreements to ensure a steady supply and access to the market.
• 8. Implement marketing campaigns: Execute your marketing strategies by creating compelling content, engaging with your audience, and monitoring the results. Regularly evaluate the effectiveness of your campaigns and make necessary adjustments to optimize your marketing efforts.

Tips for Developing a Strategic Marketing Plan:

• Regularly monitor and analyze your competitors' marketing strategies to stay ahead of the market.
• Utilize social media platforms to engage with your audience, share valuable content, and build a loyal customer base.
• Consider partnering with local influencers or bloggers to increase brand visibility and reach new customers.
• Offer special promotions or discounts to attract new customers and encourage repeat business.

By developing a strategic marketing plan, you can effectively promote your poultry farming business and differentiate yourself in the competitive market. This plan will guide your marketing efforts and ensure that you reach your target audience with the right messaging and channels.

Create A Preliminary Operational Plan

To ensure the smooth functioning of your poultry farm, it is crucial to create a preliminary operational plan. This plan will outline the day-to-day activities and processes involved in running your poultry farm. A well-structured operational plan will help you in organizing and managing various aspects of your farm, including production, inventory, labor, and maintenance.

Here are the key steps to create a preliminary operational plan for your poultry farm:

• 1. Define the production process: Start by outlining the different stages involved in raising poultry, such as chick procurement, brooding, feeding, vaccination, and growth monitoring. Ensure that you have a clear understanding of each process and the resources required at each stage.
• 2. Determine staffing requirements: Assess the number of laborers needed to handle daily tasks, such as feeding the birds, cleaning the facilities, and monitoring their health. Determine their roles and responsibilities to ensure smooth coordination and efficient operations.
• 3. Establish production targets: Set realistic production targets based on market demand and your capacity. Consider factors such as the number of birds to be raised, the weight to be achieved, and the timeline for each batch. This will help you plan your production cycles effectively.
• 4. Implement biosecurity measures: Develop a robust biosecurity plan to prevent the outbreak and spread of diseases. This plan should include measures such as strict control of visitors, proper waste management, regular disinfection, and adherence to vaccination schedules.
• 5. Plan for feed and inventory management: Estimate the quantity of feed required for each batch of birds and develop a strategy to procure and store the feed efficiently. Additionally, establish an inventory management system to track the availability of essential supplies and equipment.
• Regularly review and update your operational plan to address any challenges or changes in the market.
• Invest in modern technology and equipment to streamline operations and increase efficiency.
• Ensure proper training and supervision of your staff to maintain the quality of production.
• Establish emergency protocols and contingency plans to handle unforeseen events, such as power outages or natural disasters.

By creating a preliminary operational plan, you will have a comprehensive roadmap that guides you in effectively managing the day-to-day activities of your poultry farm. This plan will contribute to the success and profitability of your business.

Writing a business plan for poultry farming is essential for success in the industry. By following these 9 steps and completing the checklist, you can ensure that your poultry farm is well-planned, financially viable, and strategically positioned to thrive in the competitive market. With careful research and consideration, you can create a solid foundation for your poultry farming business and maximize your profitability.

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Poultry Farming Business Plan

Executive Summary

Although it is typically the last piece you write because it summarises each important element of your poultry farm business plan , your executive summary serves as an introduction to your business plan.

The investor’s attention should be quickly captured by your executive summary. Inform them of the type of poultry farm you manage and its current condition.

For instance, do you operate poultry farm businesses across the country, are you just starting, or do you already have one and want to grow it?

Keys To Success

Financial summary.

Projected costs at the moment, or in the upcoming five years, mention them all. Attach all the financial statements.

• Net Income: The profitability indicator is known as net income and is calculated by subtracting total business expenses, interest costs, taxes, and depreciation from the total money your company generated over a given time.

Business Overview

Your business overview’s opening line should serve as a kind of elevator pitch for your organization. A succinct statement outlining who you are and what you do.

Name all the owners and the part of their roles they will be playing in your firm. If you are confused, then to get the exact idea about how to write it download our sample chicken farming business plan template

Describe the location in your  chicken business plan , and also what facilities you are going to provide.

Market Analysis

You must give a general summary of the poultry farm industry in your industry analysis as given in our poultry farm business plan template.

Although it may appear unneeded, this provides several functions.

You gain knowledge by researching the poultry farm sector. It helps you gain a better understanding of the field in which you work.

Your plan can be improved with the help of market research, particularly if you discover market trends.

Define your target industry and all the challenges possible in your broiler chicken farming business plan.

Startup Summary

A start-up summary in a business plan includes a description of your goods and services, the organization of your company, your target market, your marketing approach, the necessary funding financial predictions, and licensing requirements.

It functions as a road plan for your company.

Products And Services

Give details about the products and services you provide in this section. Whatever your future plans for all the services and products are, mention them too.

If there are any additional services you want to provide, then mention them too in your poultry farm business plan. For instance, “We want to offer home delivery as a manner of providing for our customers for clients willing to purchase at least a specified quantity of our things.”

Competitive Analysis

Before focusing on the latter, your competitive analysis should list your company’s direct and indirect competitors.

The other poultry farms with whom you compete should be listed in terms of direct competition. You’ll likely face the most competition from nearby poultry farms.

List the benefits and drawbacks of each of these rival companies in a concise description. If you haven’t previously worked there, it won’t be possible for you to know everything about your competitors’ businesses.

Your areas of competitive advantage should be listed as the last component of your competitive analysis. For instance:

• Will you employ better production techniques?
• Will you offer services that aren’t offered by your rivals?
• Will your customer service improve?
• Will you provide lower prices?

Consider strategies to beat the competition and list them in this portion of your  poultry farm business plan template.

Market Strategy And Implementation

Your marketing team has a roadmap thanks to a marketing implementation in your  chicken farming business plan. It also demonstrates how marketing will appear in the future.

In essence, a marketing implementation strategy uses methods like marketing processes, sprints, checklists, and marketing templates to transform everything into a clear process.

Do the SWOT analysis here, and share your sales strategy, pricing & promotion strategy in this section.

Download the template and get started with your business plan-making process.

Management And Organization Structure

A solid management staff is crucial to proving the viability of your poultry farm.

Highlight the information and experience that show your key players’ ability to grow a business and draw attention to their backgrounds.

You and/or your team members should ideally have first-hand knowledge of running a chicken farm. If so, emphasize your experience and knowledge in the  broiler farming business plan.

Highlight any experience you believe will assist your firm in succeeding.

Financial Plan

Your 5-year financial statement, broken down into monthly or quarterly segments for the first year and then annually after that, should be included in your financial plan.

Your cash flow, balance sheet, and income statement are all components of your financial statements.

Risk Assessment

Through the process of risk assessment, it is possible to examine potential consequences if a risk arises.

A business impact analysis (BIA) is a technique for evaluating the effects of potentially interrupting time-sensitive or important company processes. There are various risks to take into account, here below are some:

Include all of your financial estimates in the appendix of your  poultry farm business plan template , along with any additional materials that can strengthen your case.

You may, for instance, provide the lease or title to your farm, as well as the production facility’s plans.

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Fill-in-the-blanks and automatic financials make it easy.

Download a sample poultry farm business plan

Need help writing your business plan from scratch? Here you go;  download our free poultry farming business plan pdf  to start.

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Poultry Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a poultry farm ? If YES, here’s a complete sample poultry farming business plan template & feasibility report you can use for FREE to raise money .

There are quite a great number of things that are highly needed by man as a nutritious source of food that is gotten from the poultry. Chief amongst them is them the egg. Poultry farms all over the world has egg as one of its primary produce and that is why people will continue to look to poultry farms to churn this out.

To start a poultry related business, you will first need to learn the ropes. Undertaking a thorough and exhaustive research is also one of the tasks that you will be saddled with.  Thereafter you might be required to do some apprenticeship so as to have firsthand experience on how to run a poultry farm.

A Sample Poultry Farming Business Plan Template

1. industry overview.

The agricultural industry of which poultry farming and egg production is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produces chicken and eggs for the populace.

Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, and farming implements and machinery for farmers and also encourage entrepreneurs to go into commercial farming (poultry farming inclusive).

Hens, various birds, quails, guinea fowls, ducks et al are all birds that can be comfortably reared in a poultry farm. Chicken and birds are widely consumed in all parts of the world hence there is a large market for poultry farmers. If you are looking towards starting a livestock breeding business, then one of your options is to settle for poultry farming.

Poultry farming is a highly thriving and profitable business venture. Aside from the fact that people consume birds and chickens et al, supply of eggs is also a major source of revenue generation for poultry farmer. Players in the poultry farming and egg production industry basically raise chickens for meat, and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.

The Poultry Farm and Egg Production Company Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 30,000 licensed and registered poultry farm and egg production company directly responsible for employing about 280,800 employees and indirectly responsible for employing roughly 1,339,900.

The industry rakes in a whooping sum of $10 billion annually with an annual growth rate projected at 6.1 percent. It is important to state that the establishments with a lion share of the available market in this industry are Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a  commercial level; they export chickens, processed chickens and eggs to other countries of the world.

It is on record that Americans consume more chicken than anyone else in the world – more than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens, weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken product was marketed, measured on a ready-to-cook basis.

The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken production was exported to other countries in 2015.Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a poultry farm and egg production business.

One thing is certain about starting poultry farming and egg production business, if you are able to conduct your market research and feasibility studies , you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Noble Ernest Poultry Farms, LLC is a world – class and licensed poultry farm and egg Production Company that will be based in the outskirt of Santa Fe, New Mexico – United States. We have done our detailed market research and feasibility studies and we were able to secure a hundred hectares of land to start our poultry farm and egg production business.

Our poultry farm is going to be standard commercial poultry farm hence will be involved in raising, processing and marketing chickens and eggs ( Table eggs produced by battery chickens (white ), Table eggs produced by battery chickens (brown), Hatching eggs, Specialty eggs, and Table eggs produced by free-range chickens ) on a commercial level; we export chickens, processed chickens and eggs to other countries of the world.

We are in the commercial poultry farm and egg production line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export chicken and eggs from the United States to other countries and over and above to make profit.

Noble Ernest Poultry Farms, LLC is well positioned to become one of the leading commercial poultry farms and egg production business in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.

We have put process and strategies in place that will help us employ best practices when it comes to commercial poultry farms and egg production processes as required by the regulating bodies in the United States of America. At Noble Ernest Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Noble Ernest Poultry Farms, LLC is a private registered commercial poultry farm and egg production company that is owned by Mr. Noble Ernest and his immediate family members. The poultry farm will be fully and single handedly financed by the owner – Mr. Noble Ernest and his immediate family members at least for a period of time.

Before starting Noble Ernest Poultry Farms, LLC, and Mr. Noble Ernest was the Head of a renowned Agriculture Research Institute in The U.S. he worked in the industry for well over 10 years before resigning to start his own commercial poultry farm and egg production business. He is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Noble Ernest Poultry Farms, LLC is a standard commercial poultry farms and egg production company that is committed to raising chickens and producing eggs for both the United States’ market and the global market. We are in the commercial poultry farms and production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives.

These are the areas we will concentrate on in our commercial poultry farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing chickens on a commercial level; we export chickens, processed chickens and eggs to other countries of the world.
• Table eggs produced by battery chickens (white)
• Table eggs produced by battery chickens (brown)
• Hatching eggs
• Specialty eggs
• Table eggs produced by free-range chickens

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial poultry farm and egg production brands not just in the United States of America but also on the global stage.
• Noble Ernest Poultry Farms, LLC is a world class and registered commercial poultry farms and egg production company that is committed to raising chickens and producing eggs for both the United States’ market and the global market.
• We want our chickens and eggs to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Noble Ernest Poultry Farms, LLC is a privately owned and managed commercial poultry farms and egg production business that intend starting small in Santa Fe – New Mexico, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Noble Ernest Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Farm Manager

Human Resources and Admin Manager

• Accountant / Cashier
• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervises other section manager
• Ensures compliance during project executions
• Provides advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of the growth of chickens and other birds
• Responsible for overseeing the accounting, costing and sale of poultry farm produce
• Represent the organization’s interest at various stakeholders meetings
• Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Noble Ernest Poultry Farms, LLC
• Serves as internal auditor for Noble Ernest Poultry Farms, LLC.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Field Workers / Contract Staff

• Responsible for daily collection of eggs
• Responsible for feeding chickens and other birds as instructed by the supervisor
• Responsible for cleaning poultry and the entire environment
• Changes the water for the birds as instructed by the supervisor on a regular basis
• Handles poultry farm implements and machines (hatchery) as instructed by the section manager / supervisor
• Assists in handling the chicken and other birds et al
• Carries out task in line with the stated job description
• Assists in transport working tools and equipment from the poultry farm and back to the designated store room
• Handles any other duties as assigned my the line manager

Front Desk / Customer’s Service Officer

• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Noble Ernest Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial poultry farm and egg production company that will favorably compete with leading commercial poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in the rest part of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial poultry farm and egg Production Company that can favorably compete in the highly competitive commercial poultry farms and egg production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Noble Ernest Poultry Farms, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Noble Ernest Poultry Farms, LLC;

Our strength as a commercial poultry farm and egg production company is the fact that we have healthy relationships with loads of major players ( agriculture merchants ) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship ( network ) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Our weakness could be that we are a new commercial poultry farms and egg production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard commercial poultry farm and egg Production Company cannot be quantified, we know that there are loads of households, and businesses such as hotels and fast food restaurants that can’t do without daily supply of chicken and eggs. We are well positioned to take advantage of this opportunity

Some of the threats and challenges that we are likely going to face when we start our own commercial poultry farm and egg production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor ( a commercial farm that engage in the rearing of chickens and other birds ) within same location.

There is hardly anything you can do as regards this threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

• Market Trends

The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.

No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry. In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.

As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce the quantities of chickens / birds and eggs per time.

8. Our Target Market

Naturally, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing; it is far – reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also almost all hotels and fast restaurants sell chicken and eggs. In essence a commercial poultry farmer should be able to sell his or her chicken and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens and eggs not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our chickens and eggs to;

• Individuals
• Restaurants
• Fast food eateries
• Agriculture merchants

Our Competitive Advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Noble Ernest Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups commercial poultry farms and egg production companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Noble Ernest Poultry Farms, LLC is in the poultry farms and egg production line of business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Noble Ernest Poultry Farms, LLC;

10. Sales Forecast

From the survey conducted, we were are able to discover that the sales generated by a commercial poultry farm and egg production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have been able to critically examine the poultry farms and egg production business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial poultry farm and egg production business that we run. Below are the projections that we were able to come up with for the first three years of running Noble Ernest Poultry Farms, LLC;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $ 900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their chickens and eggs as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Noble Ernest Poultry Farms, LLC.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of chicken and eggs from the poultry farms and egg production industry that are likely to become our customers.

In summary, Noble Ernest Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, households, hotels and restaurants and agriculture produce merchants et al.
• Advertise our business in agriculture and food related magazines and websites
• List our commercial poultry farms and egg production business on yellow pages ads
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business.

We intend growing our business which is why we have perfected plans to build our brand via every available means. We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and egg production business.

Below are the platforms we will leverage on to boost our commercial poultry farm and production brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Noble Ernest Poultry Farms, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there is natural disaster in the location where you have your commercial poultry farm, then it will directly affect the prices of your chicken and eggs.

Over and above, if you want to get the right pricing for your chicken and eggs, then you should ensure that you choose a good location for commercial poultry farm, choose a good breed that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum.

Of course you should try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our eggs and chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produces are going to be what other commercial poultry farmers would look towards beating.

One thing is certain; the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their eggs and chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss.

• Payment Options

The payment policy adopted by Noble Ernest Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Noble Ernest Poultry Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for chickens and eggs.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a commercial poultry farm, there are some key factors that should serve as a guide. The different type of birds to be raised in a commercial poultry farm determines the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a commercial poultry farm and egg production business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our commercial poultry farm;

• The Total Fee for incorporating the Business (commercial farm) in United States of America – $750.
• The amount needed to acquire / lease a farm land  – $50,000
• The amount required for preparing the farm land (poultry fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Bill The Carpenter™ Furniture, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of chickens – $10,000
• The cost for acquiring the required working tools and equipment / machines / hatchery et al– $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The Cost of Launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial poultry farm and egg production business in the United States of America.

Generating Funding / Startup Capital for Noble Ernest Poultry Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Noble Ernest Poultry Farms, LLC is a family business that is solely owned and financed by Noble Ernest and his immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Noble Ernest Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Noble Ernest Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard poultry (cages): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – key players in the industry: In Progress

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• Goat Farming Business Plan [Sample Template]
• Snail Farming Business Plan [Sample Template]

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How to Start Poultry Farming Business – Chicken Farming Business Plan For Beginners

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Now you can see poultry farming business is a very easy way to make a good profit. But the question is how to start your poultry farming business plan?

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

• Layer Chicken Breeding : These are mainly used for egg production.
• Broiler Breeding : It is used for chicken meat production.
• Hatchery : Is for hatching new chicks.
• Poultry feed : It produce feeds for other poultry farms.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

• Half litter
• Deep litter

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc. Hightop Poultry Equipment is one of the leading chicken cage and poultry farm equipment manufacturer in China, contact us now to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some other poultry cage accessories like drinkers , feeders , Parches, crates, nests, lighting system , egg incubator , waste disposal system , etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like – Automatic egg collector , automatic feeding system , automatic manure removal machine , disinfectant fogging machine and cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system, disinfectant fogging machine and ventilating system can help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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Poultry Farming Business Plan

Starting a poultry business in Louisville, Kentucky , presents a lucrative opportunity for those looking to venture into the world of chicken farming business. With the right management, a poultry farming business can be highly profitable, making it one of the most rewarding endeavors in the agricultural industry.

In today’s scenario, the demand for poultry products is consistently growing, indicating the vast potential for success in the chicken farming business. This article aims to guide beginners on how to start chicken farming, from its initial stages as a small farm to the strategies involved in scaling it into a thriving and profitable enterprise.

Whether you’re considering a poultry business plan , interested in the nuances of poultry farming, or seeking guidance for a beginner poultry farming business plan, this article will provide valuable insights into the processes, challenges, and opportunities associated with poultry farming in Kentucky. Discover how to transform a small poultry farm into a successful venture, capitalizing on the thriving market for poultry products.

What is Poultry Farming

Poultry farming is about raising birds like chickens, ducks, geese, and turkeys for their meat and eggs. It can be small or big – there’s a lot you can do.

Starting a chicken farm, whether it’s a small one or a larger operation, is what we call poultry farming. It’s all about growing birds for their meat, eggs, and sometimes feathers. Chickens, turkeys, geese, and ducks are the main focus in this kind of farming. People also sometimes raise other birds like guinea fowl and squabs, but not as often.

So, if you have chicken business ideas and want to start a chicken farm, there are many possibilities. You can go for a small poultry farm design or think big – it’s up to you. Poultry farming offers different options for people who dream of having their own chicken farm business, no matter the size.

How to Start a Poultry Farming Business

If you are interested in being a poultry farm owner, our team of business plan writers in Louisville has crafted a sample business plan for poultry farming below to serve as your guide on how to start poultry farming. It is designed to assist you in making informed decisions and gaining insights into the details of poultry production, a crucial aspect of the animal industry in agriculture. This chicken farming business plan provides a starting point for your journey in planning and navigating the complexities of poultry farming.

Executive Summary

“Feather Grove Farm” (herein also referred to as “Feather Grove” or “the company”) was established on May 1, 2019 by Co-Founders, Mr. John Farmer and Ms. Emily Young. The company is strategically located to initiate a dynamic poultry farming venture in Louisville, KY.

In 2018, the United States imported and exported substantial amounts of poultry products, creating a notable gap in the market for locally produced, sustainable poultry. Feather Grove Farm aims to address this gap by establishing itself as a leading supplier of high-quality poultry products, reducing the reliance on foreign imports, and contributing to the growth of the domestic poultry industry.

Both Co-Founders bring unique skills to the venture. Mr. John Farmer, with a background in agricultural management, has successfully overseen various farming projects. On the other hand, Ms. Emily Young, with a wealth of experience in marketing and sales, will assume the role of Sales and Marketing Manager.

Feather Grove Farm is actively exploring opportunities in Kentucky for acquiring suitable agricultural land. The company is open to collaborations with local communities, government bodies, and fellow agriculture enterprises. This business plan outlines the strategic vision for Feather Grove over the first 5 years of operation, emphasizing positive contributions to the local community and economy.

Operationally, the business will encompass two core activities: (1) the breeding and sale of various poultry breeds and (2) the establishment of an educational farm experience, projected to launch in year 5. The breeding strategy involves constructing three state-of-the-art poultry houses, maximizing production capabilities and ensuring a consistent supply of high-quality poultry throughout the year. The educational farm experience, while contributing to community engagement and awareness, is seen as an integral part of Feather Grove’s broader impact strategy.

Currently, Feather Grove Farm is seeking a $1,340,000 loan to support the first year’s startup costs. The company projects breaking even within the first 18 months of operation and anticipates significant profits from the second year onwards. With support from stakeholders, Feather Grove aims to address the gap in locally produced poultry, create jobs, and establish a sustainable and profitable farming business that brings various benefits to the local community and the broader poultry industry.

Company Overview

Feather Grove Farm is not your typical farm – we’re all about poultry. We’re on a mission to set up a big poultry farm that will be a go-to place for chicken lovers. Our founders, Mr. John Farmer and Ms. Emily Young, each bring their own special skills to the table. John knows his way around farms, and Emily is a pro at selling and marketing.

Our mission is clear – we want to provide leading, locally raised poultry to our community and create a space where everyone can appreciate and enjoy chickens.

We dream of becoming the number one spot in town for amazing, high-quality poultry. And we want our farm to be a place that everyone talks about and can’t wait to visit.

Core Values

Here’s what we’re all about:

• Always Innovate: We love new ideas that make our farm better.
• Provide Unique Experiences: Your experience with our chickens matters the most.
• Build a Diverse Team: Teamwork makes everything run smoothly.
• Attention for Detail: Planning and paying attention to details are the keys to our success.
• Build a Better Community: We want to do good things. That means creating jobs, educating folks, and sharing lots of delicious poultry.

Goals and Objectives

Short-term Goals (Next 6-12 months)

• Get $1.5M USD to start everything up.
• Find the perfect piece of land for our farm.
• Build our first chicken coop and get our first batch of chicks.
• Hire a team to help us kick things off.

Medium-term Goals (Next 1-2 years)

• Start selling our poultry and break even by the 16th month.
• Make friends with local grocery stores, markets, and restaurants.
• Get our second chicken coop going and raise more chickens.

Long-term Goals (Next 2-5 years)

• Have three big chicken coops running smoothly.
• Open our farm to the public for everyone to enjoy.
• Welcome more than 47 awesome staff members to the Feather Grove family.

With everyone’s support, we believe we can turn this dream into a reality, bringing amazing poultry to the people and making our farm a special place for everyone.

Market Analysis

Feather Grove aims to navigate the challenges faced by the poultry industry, drawing inspiration from lessons learned in poultry farming.

Market Trends and Adaptations

• Local and Sustainable: Following the trend in poultry farming, there’s a rising demand for locally produced poultry. At Feather Grove, we prioritize sustainable and ethical farming practices, ensuring our community has access to fresh, locally sourced eggs.
• Digital Presence: Like the poultry farming sector’s shift to online platforms, Feather Grove embraces technology. We offer online ordering, home delivery, and even curbside pick-up to make it convenient for our customers.
• Technological Integration: Modern poultry farming involves smart monitoring systems. At Feather Grove, we leverage technology to monitor the well-being of our flock, ensuring they are healthy and happy.

Sales and Production

• Broiler Chicken Production: We specialize in the production of broiler chickens, ensuring they are raised in comfortable and well-maintained poultry houses. Our investment in optimal conditions reflects in the quality of our poultry.
• Egg Production: At Feather Grove, we concentrate on egg production. Our laying houses provide a conducive environment for hens, resulting in best-quality eggs.

Market Distribution

• Local Markets and Partnerships: Similar to the poultry farming sector, Feather Grove targets local and regional markets. We establish partnerships with local grocery stores, participate in farmers’ markets, and collaborate with restaurants to bring our products directly to consumers.
• Community-Centric Approach: Much like the emphasis on community impact in poultry farming, Feather Grove actively engages with the local community. We offer farm tours, educational programs, and explore opportunities to collaborate with local businesses.

Integration and Services

• Diversification of Income Streams: Taking a cue from the integrated approach in poultry farming, Feather Grove aims to diversify income streams. In addition to selling poultry products, we explore value-added services like processed chicken products, poultry manure for fertilizing, and educational programs.
• Holistic Farming Experience: Feather Grove aims to offer a holistic farming experience. Our farm is not just a place to buy eggs; it is  a community hub where people can learn about sustainable farming practices, participate in events, and connect with the journey of their food.

Products and Services

Our farm produces organic and free-range eggs. We prioritize the health and natural behavior of our laying hens, resulting in superior-quality eggs with rich flavors and nutritional benefits.

Broiler Chickens

Our broiler chickens are raised in spacious, well-ventilated environments. We provide them with a balanced diet, ensuring the production of tender and flavorful meat. Our commitment to ethical farming practices extends to the entire lifecycle of our chickens.

Additional Services

In addition to our poultry products, we offer services such as poultry farming consultation and educational programs. These services aim to share our expertise with aspiring farmers and raise awareness about ethical farming practices.

Marketing Plan

Feather Grove Poultry Farm takes pride in being the exclusive representative of the Kentucky Poultry Club (KPC), an esteemed company in the poultry industry. This strategic partnership positions us to source unique, patent-protected chicken breeds, providing FGPF with a distinct advantage over competitors in the market. Our primary revenue streams will be generated through the sale of these exclusive poultry breeds and visitor admissions to our innovative poultry farm.

Pricing Model

Feather Grove is committed to offering good-quality and exclusive poultry breeds to our customers. The pricing model for our products and services will be designed to reflect the uniqueness and value of these breeds. As we set out, our focus will be on providing transparency and fair pricing to our customers, ensuring accessibility while maintaining the exclusivity of our offerings.

Competitive Advantage

Our competitive edge lies in the exclusive partnership with the Kentucky Poultry Club (KPC), offering us access to unique and patent-protected chicken breeds that set Feather Grove apart in the market.

Unique and Proprietary Chicken Breeds

Through our collaboration with KPC, we gain access to chicken breeds that are not only unique but also protected by patents. This exclusive access allows FGPF to introduce a variety of chicken breeds to our customers that they won’t find elsewhere. The distinctiveness of our poultry breeds enhances our brand reputation and market positioning.

Poultry Farm Experience Center

Feather Grove will leverage the exclusive chicken breeds to create a unique and innovative poultry farm experience center. Visitors will have the opportunity to witness and interact with these special breeds, making their visit to Feather Grove memorable and educational. Revenue from visitor admissions will complement our sales of exclusive poultry breeds, creating a diversified income stream.

Key Success Factors

The success of Feather Grove is underpinned by various factors critical to our performance, profitability, and our ability to make the most of the exclusive offerings from the Kentucky Poultry Club.

• Effective Marketing and Branding: Communicating the exclusivity of our poultry breeds and the unique experience at our farm.
• Visitor Engagement and Experience: Providing a memorable and educational experience for visitors to the poultry farm.
• Efficient Operations: Ensuring efficient farm operations for the breeding and care of exclusive chicken breeds.
• Strategic Pricing: Implementing a pricing strategy that reflects the value of our exclusive offerings while remaining accessible to customers.
• Collaboration with Kentucky Poultry Club: Maintaining a strong and collaborative relationship with KPC for a continuous supply of unique poultry breeds.
• Customer Satisfaction: Prioritizing customer satisfaction through transparent practices and excellent service.
• Community Engagement: Actively engaging with the local community to foster support and awareness of our exclusive poultry farm.
• Feather Grove Poultry Farm is poised to redefine the poultry farming experience, offering customers and visitors something truly special through our exclusive partnership with the Kentucky Poultry Club.

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Sales and Marketing Plan

At Feather Grove Poultry Farm, our sales approach centers around a “direct to source” strategy. Establishing robust relationships with key customers is our priority, complemented by our commitment to delivering top-notch poultry products and impeccable execution.

Target Customers

Our target customers are strategically categorized based on revenue potential, with a focus on establishing strong connections and delivering quality products.

United Poultry Association (UPA): We aim to secure substantial revenue through strategic collaboration with UPA, leveraging their network to sell our premium poultry breeds to various stakeholders, with a primary focus on exporters.

Local Grocers:

Louisville Grocers: To build partnerships with local grocers to feature our exclusive poultry products.

Educational and Social Events: Targeting local event planners involved in educational and social events provides an opportunity to showcase our poultry farm as a unique and engaging venue. By forming partnerships with event planners, we aim to cater to their specific poultry-related needs.

Sales Strategies

Direct Relationship Building: To forge direct relationships with key customers, understanding their unique needs and preferences.

Product Showcase Events: To host events showcasing our poultry breeds, inviting potential customers like exporters, grocers, florists, and event planners to experience the quality firsthand.

Educational Workshops: To conduct workshops for local grocers and educate them on the distinct features and benefits of our poultry breeds.

Customized Offerings: To tailor our offerings to meet the specific requirements of each customer segment, ensuring a personalized and impactful approach.

Marketing Strategies

Online Presence: To establish a professional and user-friendly website to showcase our poultry breeds, pricing, and farm-related activities.

Social Media Campaigns: To leverage social media platforms to create awareness and engage with potential customers. Regular updates, promotions, and customer testimonials will be shared.

Local Collaborations: To collaborate with local associations, such as the Kentucky Poultry Club, to enhance our visibility in the community.

Participation in Local Events: To actively participate in local fairs, farmers’ markets, and community events to interact directly with potential customers.

Have Questions? Looking To Get Started?

Key Performance Indicators (KPIs)

SWOT Analysis

Operational Plan

Feather Grove Poultry Farm aims to create a seamless operational process, offering both products and services to cater to retailers, wholesalers, and direct consumers. The combination of the farming area and the innovative visitor center is designed to attract a diverse range of customers, making it a popular destination for those seeking quality chicken products.

Operational Process

Farming Area 

Service Offering: Growing a variety of chickens for sale.

Products Sold: Eggs and chicken products.

Feed Source: Direct sourcing of chicken feeds from Kentucky Poultry Club (KPC).

Payment Method: 100% upfront payment in cash.

Visitor Center 

Service Offering: Visitor center with unique landscape and design.

Features: Walking paths

Target Audience: Tourists, potential chicken and egg buyers, and the general public.

Payment Methods: 100% upfront payment accepted in cash.

Equipment & Inventory

Farming Area: Chicken coops, feeding equipment, farming tools.

Visitor Center: Seating arrangements and visitor amenities.

Inventory: Chicken feeds, eggs, poultry-related merchandise.

Business Operation: 6 days a week (Monday to Saturday).

Hours: 8 am to 5 pm

Management Team

John Farmer 

Co-Founder & Farm Manager

John Farmer is an accomplished and results-driven agricultural professional with over 15 years of experience in managing and optimizing farm operations. Mr. Farmer’s expertise lies in crop cultivation, precision farming, and implementing sustainable agricultural practices. John has a proven track record of increasing yields and profitability through strategic planning and innovative technologies. As a hands-on leader, Mr. Farmer has successfully overseen large-scale farming operations, ensuring efficiency and adherence to quality standards. John is passionate about harnessing technology for agricultural advancements and is committed to contributing to the growth and sustainability of the farming industry.

Emily Young

Co-Founder & Marketing & Sales Officer 

Emily Young is a dedicated agricultural scientist specializing in farming and poultry. With a Master’s degree in Agricultural Science, Emily brings a wealth of knowledge in crop genetics, soil health, and sustainable farming practices. Ms. Young’s research contributions have been published in leading agricultural journals, showcasing strong dedication to advancing the field. Emily excels in designing and conducting experiments to enhance crop resilience and productivity. Emily’s commitment to environmental stewardship and community engagement aligns with the vision of creating more sustainable and resilient agricultural landscapes, especially in the poultry farming sector.  Ms. Young is poised to make lasting contributions to the farming and poultry sectors working towards a more sustainable and promising future for agriculture.

Key Personnel 

The following section outlines each individual role, and their respective responsibilities:

Farm Manager

Oversees the day-to-day operations of the poultry farm. This includes managing the care and health of the poultry, overseeing feeding programs, and monitoring environmental conditions are in place. The farm manager is also responsible for coordinating staff, maintaining equipment, and implementing health and safety protocols on the farm.

Marketing & Sales Officer 

This role involves developing marketing strategies, establishing relationships with retailers, wholesalers, and distributors, and ensuring that the poultry products reach the intended customers. The coordinator may also be involved in market analysis, pricing strategies, and promotional activities to boost sales.

Quality Assurance Specialist

Responsible for maintaining and improving the quality standards of poultry products. The specialist may also be involved in implementing quality control measures throughout the production process, from breeding and raising poultry to processing and packaging.

Poultry Care Specialist

Responsible for the direct care and health of the poultry.

Equipment Maintenance

Manages the maintenance and upkeep of farm equipment.

Organization Structure

Financial Plan

The financial projections presented here is a result of careful planning by the management team at Feather Grove Poultry Farm. These projections look ahead and are subject to securing the required funding. It is the responsibility of the audience to conduct their own thorough investigation.

Considering the current state of the market and the specifics of our business, we outline the expected funding needs for the initial year of operations in the following financial plan. This plan serves as a transparent guide, showcasing our commitment to sound financial practices and strategic management.

INCOME STATEMENT

The Pro Forma Income Statement outlines the company’s anticipated financial performance for the next three years, with gross revenue projections of $456,795 in Year 1, $629,776 in Year 2, and $813,124 in Year 3. Earnings before interest, taxes, depreciation, and amortization (EBITDA) show positive growth, reaching $111,548 in Year 1, $180,456 in Year 2, and $248,423 in Year 3. The Pro Forma Income Statement provides key insights into the company’s profitability and financial trajectory.

CASH FLOW STATEMENT

The Pro Forma Cash Flow Statement is a vital component of the business plan, projecting cash inflows and outflows over the next three years. It anticipates a strong start in Year 1 with an opening cash balance of $10,000, followed by significant growth in Year 2 with an opening balance of $33,388. By Year 3, the business is poised for continued success, starting with an opening cash balance of $69,756. The statement serves as a critical tool for financial planning, providing insights for strategic decision-making and ensuring effective management of cash resources .

BALANCE SHEET

The Pro Forma Balance Sheet provides a snapshot of the company’s financial standing over the next three years, showcasing a progressive increase in total assets from $80,100 in the opening year to $760,612 in Year 3. Shareholders’ equity, a combination of invested equity, cumulative retained earnings, and dividends paid, is anticipated to grow from $70,100 in the opening year to $271,492 in Year 3, indicating a positive trajectory for the company’s financial health.

Creating a plan for your chicken farm is a wise step, especially when applying for funding. By utilizing a business plan format , you will gain valuable insights. As you learn about the chicken farming industry, your competitors, and your customers, you can develop an effective and strategic marketing plan . This process will help you understand what it takes to start and grow a successful chicken farming business.

In the US, more and more business owners are looking for business plan templates using phrases like sample poultry business plan pdf, poultry farming business plan pdf, poultry business plan pdf, and even poultry business plan pdf South Africa. This indicates that entrepreneurs recognize the significance of having a well-organized business plan outline , including an operational plan , for their chicken farms. These templates are valuable because they offer insights into the specifics of the chicken farming industry and help in developing a robust marketing strategy. As more individuals seek guidance in starting successful chicken farms, these templates become essential for making informed decisions and ensuring sustained growth in the industry.

If you’ve been exploring a chicken business plan, poultry farm business plan, or chicken poultry business plan and you’re still looking for an easy way to create your own, you are in the right place. BSBCON offers business plan writing services across different industries, and many businesses have achieved great success with our help.

Our expert business plan writers specialize in simplifying the process of how to start a poultry farm with winning business plans. Whether you are starting a chicken farm, a larger poultry project, or a combination of both, our expertise in creating effective plans can be a significant help.

Take your poultry farm dreams to new heights with a business plan that sets you up for success. Reach out to us today.

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[Pdf Sample] Poultry Farming Business Plan In Kenya Docx

Starting a poultry farming business in Kenya can be a lucrative venture, given the country’s growing demand for poultry products. This article aims to provide you with a comprehensive business plan for poultry farming in Kenya.

Whether you are a beginner or an experienced farmer looking to expand your operations, this guide will walk you through the essential steps and considerations to ensure a successful and profitable poultry farming venture.

[Pdf Sample] Business Plan Proposal For Poultry Farming In Kenya Docx

Table of Contents

To write a business plan, here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm, let us go:

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Executive Summary

The executive summary provides an overview of your poultry farming business plan , highlighting the key points and objectives. It serves as a concise introduction to your business proposal, enabling potential investors or partners to quickly grasp the main aspects of your venture.

Market Research and Analysis

Conducting thorough market research is crucial before starting a poultry farming business . This section delves into analyzing the demand and supply dynamics of the poultry market in Kenya. It includes factors such as consumer trends, competition, pricing strategies, and potential risks. By understanding the market landscape, you can make informed decisions regarding product positioning and target markets.

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Farm Setup and Infrastructure

Creating an efficient and sustainable farm setup is essential for the long-term success of your poultry farming business . This section covers aspects such as land selection, farm layout, infrastructure requirements, and waste management systems. Additionally, it discusses the necessary permits and licenses needed to operate a poultry farm in Kenya .

Breeds and Selection

Choosing the right poultry breeds is crucial to maximize productivity and profitability. This section provides an overview of the different chicken breeds suitable for commercial poultry farming in Kenya. Factors such as egg production, meat quality, disease resistance, and adaptability to local conditions are discussed to help you make informed decisions.

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Feeding and Nutrition

Proper feeding and nutrition are vital for the growth and health of your poultry . This section explores the various types of poultry feeds , including their composition and nutritional requirements. It also discusses feeding strategies, feed formulation , and cost-effective approaches to optimize feed utilization.

Disease Control and Biosecurity

Maintaining a disease-free environment is essential to prevent outbreaks and ensure the well-being of your poultry flock. This section focuses on disease control measures, vaccination schedules, biosecurity protocols, and hygiene practices. By implementing effective biosecurity measures, you can minimize the risk of diseases and protect your investment.

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Poultry Housing and Equipment

Providing appropriate housing and equipment is essential to create a comfortable and safe environment for your poultry. This section covers different types of poultry housing systems, including broiler houses, layer houses, and free-range systems. Additionally, it discusses essential equipment such as feeders, drinkers, ventilation systems, and lighting.

Poultry Farm Management

Efficient farm management is crucial for the smooth operation of your poultry farm. This section covers topics such as flock management, record-keeping, monitoring growth and production parameters, and ensuring optimal conditions for your poultry. Effective management practices will help you identify and address issues promptly, leading to increased productivity and profitability.

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Marketing and Sales Strategies

Developing a robust marketing and sales strategy is essential to reach your target customers and maximize profits. This section explores different marketing channels, including direct selling, wholesalers, retailers, and online platforms. It also emphasizes the importance of branding, product differentiation, and customer relationship management.

Financial Planning and Projections

Creating a comprehensive financial plan is essential to assess the feasibility and profitability of your poultry farming business . This section covers aspects such as startup costs, operational expenses, revenue projections, and return on investment. By conducting thorough financial analysis, you can make informed decisions and secure funding if required.

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Risks and Challenges

Every business faces risks and challenges, and poultry farming is no exception. This section identifies potential risks such as disease outbreaks, market volatility, feed price fluctuations, and regulatory changes. It also discusses strategies to mitigate these risks and ensure the long-term sustainability of your poultry farming venture.

Here is a Download Links to The Poultry Farming Business Plan in Kenya

How much capital do I need to start a poultry farming business in Kenya?

The capital required depends on various factors, including the scale of your operation and the infrastructure you choose. It is advisable to conduct a detailed financial analysis to determine your specific capital requirements.

What is the typical lifespan of a chicken in commercial poultry farming?

The lifespan of a chicken can vary depending on the purpose (meat or egg production) and the breed. Generally, broilers are ready for market within 6-8 weeks, while laying hens can remain productive for 1-2 years.

Are there any government regulations or permits required for poultry farming in Kenya?

Yes, there are specific regulations and permits that need to be obtained before starting a poultry farming business . It is essential to consult with local agricultural authorities or experts to ensure compliance with the necessary legal requirements.

How can I market and sell my poultry products effectively?

Developing a strong brand, establishing partnerships with retailers or wholesalers, and utilizing online platforms can be effective marketing strategies. Additionally, participating in trade fairs and engaging in direct selling can help promote your products to potential customers.

What are the common diseases that affect poultry in Kenya, and how can I prevent them?

Common poultry diseases in Kenya include Newcastle disease, avian influenza, and coccidiosis. Vaccination, proper biosecurity measures, regular health monitoring, and maintaining hygiene standards can help prevent and control these diseases.

In conclusion, starting a poultry farming business in Kenya offers significant opportunities for entrepreneurs and farmers. By following this comprehensive business plan , you can lay a strong foundation for a successful and profitable venture. Remember to adapt and innovate based on market trends and evolving consumer demands to stay competitive in the poultry industry.

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