property development business plan example

Property Development Business Plan Template

Written by Dave Lavinsky

Property Development Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their property development companies.

If you’re unfamiliar with creating a business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a property development business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Property Development Business Plan?

A business plan provides a snapshot of your property development business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Property Development Company

If you’re looking to start a property development business or grow your existing property development company, you need a business plan. A proper property development business plan will help you raise funding, if needed, and plan out the growth of your business to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Property Development Companies

With regards to funding, the main sources of funding for a property development company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for property development companies.

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How to write a business plan for a property development company.

If you want to start a property development company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your property development business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of property development business you are running and the status. For example, are you a startup, do you have a business that you would like to grow, or are you operating property development businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the property development and real estate industry.
• Discuss the type of property development business you are operating.
• Detail your direct competitors. Give an overview of your target market.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of business you are operating.

For example, you might specialize in one of the following types of property development businesses:

• Single-family detached housing : these types of property developers build free-standing residential buildings for sale.
• Multifamily housing: these types of property developers build apartment buildings, condos, and mixed-use developments.
• Developing and Subdividing Lots: these types of property developers purchase property, either developed or undeveloped, and clear it and prepare it for sale to builders.
• Commercial buildings: these types of property developers build and manage commercial buildings such as shopping centers or offices.

In addition to explaining the type of property development company you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the property business?
• What milestones have you achieved to date? Milestones could include the number of properties developed, reaching X percentage of vacancy/occupancy, reaching X amount of revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the property development industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the property development industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your property development business plan:

• How big is the property development industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your property development company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your property development business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, families, and small businesses.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of property development business you operate. Clearly, families would respond to different marketing promotions than businesses, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other property development businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes realtors, foreclosure markets, rental housing, or companies purchasing and remodeling their own building. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of property development company are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide finance packages?
• Will you offer amenities or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a property development company, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of property development company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you specialize in single-family detached housing, mixed use developments, or shopping centers?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the project types and/or services you offer and their prices.

Place : Place refers to the site of your property development company. Document where your company is situated and mention how the site will impact your success. For example, is your property development business located in a business or industrial district, or is it a standalone office surrounded by models? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your property development marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday Short-Term Processes

In this section, include all of the tasks involved in running your property development business, including answering calls, meeting with potential customers, performing construction, showing properties, etc.

Long-Term Goals

Your long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth home, or when you hope to reach $X in revenue. It could also be when you expect to expand your business to a new city.  

Management Team

To demonstrate your property development business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing property development businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your management team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a property development business or successfully running a construction project management firm.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you develop 5 or 25 properties per quarter, and/or offer property management services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your property development business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a property development business:

• Cost of construction equipment and supplies
• Cost of contract labor
• Cost of office space and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your model properties’ blueprints or a breakdown of development types you offer.  

Writing a business plan for your property development company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the property development industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful property development business.  

Property Development Company Business Plan Template FAQs

What is the easiest way to complete my property development business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your business plan.

How Do You Start a Property Development Business?

Starting a property development business is easy with these 14 steps:

• Choose the Name for Your Property Development Company
• Create Your Property Development Business Plan
• Choose the Legal Structure for Your Property Development Company
• Secure Startup Funding for Your Property Development Business (If Needed)
• Secure a Location for Your Business
• Register Your Property Development Company with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Property Development Company
• Buy or Lease the Right Property Development Equipment
• Develop Your Property Development Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Business
• Open for Business

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to hire someone to write a business plan for you from Growthink’s team.

Other Helpful Business Plan Articles & Templates

Property Development Business Plan Template

Written by Dave Lavinsky

Property Development Business Plan

You’ve come to the right place to create your Property Development business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their property development companies.

Below is a template to help you create each section of your Property Development business plan.

Executive Summary

Business overview.

Redstone Development is a new property development company located in Salt Lake City, Utah. We focus on residential property development for single-family and multi-family homes. We handle all steps of the process, from sourcing the land to selling the finished property. Redstone Development aims to be the most trusted source of affordable housing in the Salt Lake City metro area.

Redstone Development is owned and operated by Jack Grant, a real estate development industry veteran who is well-versed in the entire property development process. Jack has over 30 years of experience developing residential properties and holds a Master’s in Real Estate Development. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.

Product Offering

Redstone Development will handle the entire development process, including sourcing land, securing all necessary approvals and permits, construction, and sale of the finished property.

The company focuses on building single-family homes and multi-family apartment complexes in the heart of Salt Lake City. All projects are designed to make these homes aesthetically appealing and luxurious. However, they will also be affordable to ensure that anyone in the Salt Lake City area can afford to live in our properties.

Customer Focus

Redstone Development will serve home buyers and real estate investors who live and work in Salt Lake City, Utah, or the surrounding area. Salt Lake City is a growing city in need of additional housing. More people come to this beautiful city every year, which reduces the number of available homes and apartment units. Therefore, we will target buyers who are struggling to find affordable housing.

Furthermore, there are thousands of first-time home buyers in the area. These buyers are an ideal target market for the company.

Management Team

Redstone Development will be owned and operated by Jack Grant. He recruited his former administrative assistant, Sheila Johnson, to be his Office Manager and help manage the office and operations.

Jack has over 30 years of experience developing residential properties and worked for several of our competitors. He also holds a Master’s in Real Estate Development from the University of Utah. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful real estate development businesses.

Sheila Johnson has been Jack Grant’s loyal administrative assistant for over ten years at a former property development firm. Jack relies strongly on Sheila’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Sheila has worked in the property development industry for so long that she understands all aspects required to run a successful property development company.

Jack will also employ several other full-time and part-time staff to assist with all aspects of running a real estate development business.

Success Factors

Redstone Development will be able to achieve success by offering the following competitive advantages:

• Location: Redstone Development’s office is near the center of town, in the shopping district of the city. It is visible from the street, where many residents shop for both day-to-day and luxury items.
• Client-oriented service: Redstone Development will have a full-time assistant with property development experience to keep in contact with clients and answer their everyday questions. Jack realizes the importance of accessibility and will further keep in touch with his clients through monthly newsletters.
• Management: Jack has been highly successful working in the property development sector. His unique qualifications will serve customers in a much more sophisticated manner than many of Redstone Development’s competitors.
• Relationships: Having worked and lived in the community his whole life, Jack knows many local leaders, real estate agents, and other influencers in the local property development industry.

Financial Highlights

Redstone Development is seeking $1,000,000 in debt financing to launch its property development business. The funding will be dedicated to purchasing our first property, construction costs, securing the office space, and purchasing office equipment and supplies. Funding will also be dedicated toward six months of overhead costs, including payroll, rent, and marketing costs. The breakout of the funding is below:

• Office space build-out: $50,000
• Office equipment, supplies, and materials: $20,000
• Land purchase and construction expenses: $530,000
• Six months of overhead expenses (payroll, rent, utilities): $250,000
• Marketing costs: $50,000
• Working capital: $100,000

The following graph below outlines the pro forma financial projections for Redstone Development.

Company Overview

Who is redstone development.

Redstone Development is a new property development company located in Salt Lake City, Utah. We focus on residential property development for single-family and multi-family homes. We handle all steps of the property development process, from sourcing the land to selling the finished property. Redstone Development aims to be the most trusted source of affordable housing in the Salt Lake City metro area.

Redstone Development is owned and operated by Jack Grant, who is a real estate development industry veteran and well-versed in the entire property development process. Jack has over 30 years of experience developing residential properties and holds a Master’s in Real Estate Development. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.

Redstone Development’s History

After 30 years of working in the property development industry, Jack Grant began researching what it would take to create his own property development company. This included a thorough analysis of the costs, market, demographics, and competition. Jack has compiled enough information to develop his business plan and approach investors.

Once his market analysis was complete, Jack began surveying the local office spaces available and located an ideal location for the property development headquarters. Jack incorporated Redstone Development as a Limited Liability Corporation on October 1st, 2022.

Once the lease is finalized on the office space, renovations can be completed to make the office a welcoming environment to meet with clients.

Since incorporation, Redstone Development has achieved the following milestones:

• Located available office space for rent that is ideal for meeting with clients
• Identified the first property to develop
• Developed the company’s name, logo, and website
• Hired an interior designer for the decor and furniture layout
• Determined equipment and fixture requirements
• Began recruiting key employees

Redstone Development’s Services

Redstone Development will handle the entire property development process, including sourcing land, securing all necessary approvals and permits, construction, and sale of the finished property.

Industry Analysis

The real estate and property development industries have been strong over the past few years. As of 2021, the real estate industry was valued at $3.69 trillion and is expected to grow at a compound annual growth rate of 5.2% from now until 2030.

This growth will be driven by increasing demand for personal housing. Millennials and Gen-Z are beginning to rent their first apartments or buy their first homes. After years of living with family or roommates, they are ready to have a space to call their own. This trend is leading to a substantial demand for housing that many cities are struggling to supply.

The main challenge to the property development industry is the decrease in market size in the land development industry. Over the past five years, the industry saw an average annual decline of 0.7%. However, we believe that the pandemic was a considerable factor in this decline. Currently, the land development market is valued at $12 billion USD, and we expect it to grow substantially due to the growth of similar industries and the increasing demand for housing, as mentioned above.

Customer Analysis

Demographic profile of target market.

Redstone Development will serve home buyers and real estate investors in Salt Lake City, Utah, and its surrounding areas.

The community of Salt Lake City has thousands of first-time home buyers, residential real estate investment firms, and people looking for affordable housing options in the area. The company will also target millennials specifically since the majority of first-time home buyers are in this age group.

The precise demographics for Salt Lake City, Utah are:

Customer Segmentation

Redstone Development will primarily target the following customer profiles:

• Home buyers
• Real estate investors
• Millennials
• Apartment/Condominium management companies

Competitive Analysis

Direct and indirect competitors.

Redstone Development will face competition from other companies with similar business profiles. A description of each competitor company is below.

Upscale Property Developers, Inc.

Upscale Property Developers, Inc. is a property development company in Salt Lake City. In business for over 40 years, Upscale Property Developers, Inc. provides oversight for the entire property development process for new single-family and multi-family residences, commercial offices, and government buildings across the area. Upscale Property Developers, Inc also offers a variety of property renovation, demolition, and revitalization services for existing buildings.

Although Upscale Property Developers, Inc. provides homes with a luxury aesthetic, they are also the most expensive property developments on the market, thus resulting in many first-time home buyers being priced out of the market.

Premium Property Development Solutions

Established in 1990, Premium Property Development Solutions is a property developer of new commercial and residential properties in Salt Lake City. The company specializes in eco-friendly building materials and upscale design options for individual and corporate clients. Clients can customize their building design or choose from a variety of standard design options. The company employs experienced property developers and designers who are well-versed in green building design.

Premium Property Development Solutions is more affordable than Upscale Property Developers Inc. but is still out of most first-time home buyers’ price ranges.

Salt Lake Residential

Salt Lake Residential is also a local property development company that manages the complete property development process from sourcing and permitting to construction and sale. They are mostly known for their unique apartment complex designs but are equipped to take on a variety of different builds. The company has been in business for about ten years and has developed a reputation for building quality homes for affordable prices.

Although Salt Lake Residential has a similar value proposition of luxury homes at affordable prices, this company lacks the green building and eco-efficiency component to their business model, thus losing out on business from eco-conscious home buyers.

Competitive Advantage

Redstone Development enjoys several advantages over its competitors. Those advantages include:

• Location: Redstone Development’s office is near the center of town, in the city’s shopping district. It is visible from the street, where many residents shop for both day-to-day and luxury items.

Marketing Plan

Brand & value proposition.

Redstone Development will offer the following unique value proposition to its clientele:

• Service built on long-term relationships and personal attention
• Big-firm expertise in a small-firm environment
• Client-focused property development, where the company’s interests are aligned with the client
• Effective project management
• Affordable pricing

Promotions Strategy

The promotions strategy for Redstone Development is as follows:

Website/SEO

Redstone Development will invest heavily in developing a professional website that displays all of the features and benefits of the property development company. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.

Social Media

Redstone Development will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Print Advertising

The company will invest in professionally designed advertisements to be printed in real estate publications. Redstone Development will also list its properties for sale in key local publications, including newspapers, area magazines, and its own newsletter.

Community Events/Organizations

The company will promote itself by distributing marketing materials and participating in local community events, such as local festivals, business networking, or sporting events.

Redstone Development’s pricing will be moderate so consumers feel they receive great value when purchasing properties from the company.

Operations Plan

The following will be the operations plan for Redstone Development.

Operation Functions:

• Jack Grant will be the Owner and President of the company. He will oversee all staff and manage client relations. He will also oversee all major aspects of the development projects. Jack has spent the past year recruiting the following staff:
• Sheila Johnson – Office Manager who will manage the office administration, client files, and accounts payable.
• Kenneth Bohannon – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
• Beth Martinez – Marketing Manager who will provide all marketing for Redstone Development and each property it manages.
• Jack will also hire a team of architects, engineers, interior designers, and contractors to design and build the properties.

Milestones:

The following are a series of steps that lead to our vision of long-term success. Redstone Development expects to achieve the following milestones in the following six months:

1/1/202X         Finalize lease agreement

2/1/202X         Design and build out Redstone Development

3/1/202X         Hire and train initial staff

4/1/202X         Purchase first property for development

5/1/202X         Kickoff of promotional campaign

6/1/202X         Find second property for development

Jack has over 30 years of experience developing residential properties and worked for several of our competitors. He also holds a Master’s in Real Estate Development from the University of Utah. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.

Jack will also employ several other full-time and part-time staff to assist with all aspects of running a real estate development business as outlined in the Operations Plan.

Financial Plan

Key revenue & costs.

Redstone Development’s revenues will come primarily from the sale of completed properties. The company will sell new single-family homes, multi-family townhomes, and apartment complexes/condominium properties to individual buyers and investors.

The cost drivers will be the overhead costs required to staff a property development office. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Average monthly payroll expenses: $50,000
• Office lease per year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, property development business plan faqs, what is a property development business plan.

A property development business plan is a plan to start and/or grow your property development business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Property Development business plan using our Property Development Business Plan Template here .

What are the Main Types of Property Development Businesses?

There are a number of different kinds of property development businesses , some examples include: Single-family detached housing, Multifamily housing, Developing and Subdividing Lots, and Commercial buildings.

How Do You Get Funding for Your Real Estate Development Business Plan?

Property Development businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a real estate developer business plan and a real estate investment business plan template.

What are the Steps To Start a Property Development Business?

Starting a property development business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Property Development Business Plan - The first step in starting a business is to create a detailed real estate development company business plan that outlines all aspects of the venture. This should include market research on the real estate market and potential target market size, information the services you will offer, marketing strategies, pricing details and a solid financial plan.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your property development business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your property development business is in compliance with local laws.

3. Register Your Property Development Business - Once you have chosen a legal structure, the next step is to register your property development business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your property development business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Property Development Equipment & Supplies - In order to start your property development business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your property development business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

How to write a business plan for a property development company?

Creating a business plan for a property development company is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a property development company business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a property development company?

• What information is needed to create a business plan for a property development company?
• What goes in the financial forecast for a property development company?
• What goes in the written part of a property development company business plan?
• What tool can I use to write my property development company business plan?

Having a clear understanding of why you want to write a business plan for your property development company will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a property development company business plan.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your property development company is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your property development company, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your property development company's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Whether you are a startup or an existing business, writing a detailed property development company business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your property development company has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a property development company, let's take a look at what information is needed to create one.

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Information needed to create a business plan for a property development company

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your property development company business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a property development company

As you consider writing your business plan for a property development company, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your property development company.

You may discover that potential buyers are increasingly interested in energy-efficient homes, or that they could be more likely to prioritize convenience and smart home features. These trends could potentially be revealed through market research for your property development company.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your property development company.

Developing the sales and marketing plan for a property development company

As you embark on creating your property development company business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a property development company

Whether you are starting or expanding a property development company, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A property development company might incur staffing costs such as wages for builders, architects, engineers, and project managers, as well as administrative staff, to ensure the property development process runs smoothly. Equipment costs could include a fleet of vehicles for transportation, excavation and building equipment, computers and software for planning and design, and furniture for office spaces.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your property development company, it is time to start creating your financial forecast.

What goes into your property development company's financial forecast?

The objective of the financial forecast of your property development company's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a property development company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your property development company forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

Ideally, your reader will want to see:

• Growth above the inflation level
• Expanding profit margins
• Positive net profit throughout the plan

Expectations for an established property development company will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The projected balance sheet of your property development company

Your property development company's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your property development company's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your property development company's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The projected cash flow statement

A cash flow forecast for a property development company shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your property development company business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a property development company.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the property development company, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a property development company business plan is understood, let's focus on what goes into the written part of the plan.

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The written part of a property development company business plan

The written part of a property development company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a property development company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your property development company's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your property development company's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

In your property development company business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your property development company, you could highlight the benefits of the area's economic potential. You might point out the area's access to transportation hubs, as well as potential for growth in local businesses. You could also emphasize the potential for strong returns on investment, given the area's potential for growth and development. Additionally, the area could offer a diverse array of amenities and activities that could attract potential buyers and renters. Finally, you could point out the area's potential for further growth, emphasizing the potential for long-term returns.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your property development company might offer services such as construction, remodeling, and interior design. Construction services could include the building of new homes, garages, and other structures, while remodeling services could include the renovation of existing homes, kitchens, or bathrooms. Interior design services could help customers choose the right furniture, colors, and style to fit their needs. These services could help customers create their dream home or improve an existing property.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When presenting your market analysis in your property development company business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your property development company, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your property development company is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include young professionals looking to purchase their first property. These customers are likely to be aged between 25-35, have a steady income, and are looking for a good quality property at an affordable price. They may be looking to invest in a property development project with a potential to increase in value over time.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your property development company.

5. The strategy section

When writing the strategy section of a business plan for your property development company, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your property development company could face a number of risks. For example, there may be a risk of a downturn in the housing market, which could reduce demand for the properties you develop. Additionally, there could be a risk of unexpected costs arising during the development process, which might mean that projects cannot be completed as originally planned.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your property development company.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your property development company's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You could have physical assets such as land or buildings that the property development company may own. Additionally, the company might have intellectual property like brand names, logos, or trademarks associated with the company. These could be used to distinguish the company’s services and products from its competitors.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will present the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of what goes in your property development company business plan, let's look at the solutions you can use to draft yours.

What tool should I use to write my property development company's business plan?

In this section, we will be reviewing the two main solutions for creating a property development company business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your property development company's business plan

The modern and most efficient way to write a property development company business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

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The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Hiring a business plan writer to write your property development company's business plan

Outsourcing your property development company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the property development company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your property development company's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a property development company business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my property development company business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a property development company business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a property development company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a property development company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Home » Sample Business Plans » Real Estate

A Sample Property Development Business Plan Template

Are you about starting a real estate development company? If YES, here is a complete sample property development business plan template you can use for FREE. Okay, so we have considered all the requirements for starting a property development business.

We also took it further by analyzing and drafting a sample property marketing plan template backed up by actionable guerrilla marketing ideas for property development businesses. So let’s proceed to the business planning section.

Why Start a Property Development?

It is therefore no doubt that housing is one very essential ingredient to life. The moment one is able to find a place of abode, there comes a form of huge relief. It is for that reason that the need for the government of different parts of the world to provide basic shelter for its citizens cannot be over flogged.

Every day there are an avalanche of people who dive into the property development business because they know how lucrative this trade is and how money spinning it becomes when one is able to get a hang of it. This is why those who have scaled through the teething stage of the business know that adequate planning is one of the hurdles that just must be scaled so as to get things right.

1. Industry Overview

The property development industry falls into the real estate category and it is indeed a very large industry that has the potential to make entrepreneurs millionaire within a short period of time. Property development industry is a many-sided business that covers all aspect of activities, ranging from acquiring raw lands, to selling or renting or leasing of fully finished and furnished properties.

In essence, developers are responsible for turning ideas into real properties; i.e. they acquire lands, they finance real estate deals, they engage in building projects and they sell, rent, lease and even manage properties on behalf of their clients.

Beyond every reasonable doubt, one of the most profitable, creative and interesting aspect of the real estate industry is property development. As a matter of fact, developers are major players when it comes to determining the prices of properties. Although this type of business venture can be risky, but in order to make it big in the trade as a property developer, you have got to just take calculated risks.

Just like all other investment vehicles, there are potential down sides that you need to look out for as a property developer. One of the major risks in property development is a sudden down turn in the economy. Property development could take a period of two to three years from conception to completion, depending on the size of the project and the cash flow.

As a matter of fact, some projects could even take much longer than that. Because of the time frame involved in developing properties from start to finish, loads of unanticipated things could crop up and it falls in the thick of property cum economy downturn which is not good for the business considering the investment that has gone into the project.

Another factor that is of major concerns and a threat to property development business generally could be cost increase as a result of inflation, currency devaluation as well as economic challenges.

Unforeseen delays from the part of government agencies, litigation and also delays from contractors could lead to substantial cost increase especially if the project is heavily dependent on bank loans. If perhaps during this period there is a change in the supply and demand dynamics of the property sector, the project could as well be affected negatively.

As a property developer, it is very important to be creative, to be able to use your ideas to meet the rapidly changing needs of the society when it comes to properties; you should be able to convert a slum into a beautiful city, if indeed you want to become a major player in the real estate industry.

Over and above, the property development sector is known to be a major contributor in the economy of many nations of the world and the industry is notable for producing some of the richest men in the world.

2. Executive Summary

Solorio’s® Property Development Company is a property development company that will be based in 530 Madison Avenue New York, NY 10033, USA. Our aim of starting this business is to work in tandem with the government of the united states of America to deliver affordable homes and properties for all classes of people in the United States of America.

Our Head Office will be located in New York City, but we will have our branch offices in major cities in all regions of the United States of America. During the first two years of operation we would have set up our offices in the following locations; Las Vegas, Washington, DC, Dallas, Texas and Boston.

Solorio’s® Property Development Company is going to be a self-administered and a self-managed real estate investment trust (REIT). We will work towards becoming one of the largest owners, managers, and developers of first-class properties (accommodations, public buildings and office properties) in the United States of America.

We are quite aware that property development business requires a huge capital base, which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any property development deal that comes our way.

As part of our plans to make our customers our number one priority and to become the leading property development company in New York City, we have perfected plans to work with our clients to deliver projects that can favorably compete with the best in the industry, at an affordable and reasonable price within the stipulated completion date barring any unforeseen circumstance and also to generate great value from any property that we manage (both for our clients and for the company).

Solorio’s® Property Development Company will become a specialist in turning slums into beautiful cities and turning a run –down and dilapidated building into a master piece. And that hopefully will be our brand and signature.

Solorio’s® Property Development Company will be owned majorly by Shannon McKenzie and family. Shannon McKenzie is a property guru that has worked with top Real Estate Companies in the United States of America for many years; prior to starting his own business. Other investors with same investment ideology whose name cannot be mentioned here for obvious reasons are also part owners of the business.

3. Our Products and Services

Solorio’s® Property Development Company will be involved in the core real estate business and because we aspire to become one of the leading property development company in New York City, we have decided to explore every available means of generating money from Property Development. Our business offering can are listed below;

• Developing Properties for our Clients
• Leasing of Properties
• Renting of Properties
• Selling of Fully Furnished Properties
• Selling of Landed Properties
• Leasing of Bare Land
• Manage Properties and Facility for Clients
• Property Makeover Services
• Real Estate Consultancy and Advisory Services

4. Our Mission and Vision Statement

• To deliver affordable and quality properties to all classes of people in the United States of America.
• At Solorio’s® Property Development Company, our mission and values is to help people and businesses in the United States of America and throughout the world realize their dreams of owning properties.

Our Business Structure

Solorio’s® Property Development Company is aiming to be amongst the leading property development companies in New York City, and the only way for us to attain this position is to structure the business for growth and to hire the best hands we can get in the industry.

We want to build a team that will work together towards achieving the company’s goal and also a business with standard structure and processes; a business that runs on auto pilot. In view of the above, we have made provisions for the following positions in our organization;

• Chief Executive Officer

Project Manager

Civil Engineer

• Structural Engineer
• Quantity Surveyor

Land Surveyor

Company’s Lawyer/Secretary

Admin and HR Manager

Business Developer

• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for the day to day running of the business
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for the planning, management and coordinating all projects on behalf of the company
• Supervise projects
• Ensures compliance during project executions
• Provides advice on the management of projects
• Responsible for carrying out risk assessment
• Using IT systems and software to keep track of people and progress of ongoing projects
• Responsible for overseeing the accounting, costing and billing of every project
• Represents the organization’s interest at various stakeholders meetings
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
• Responsible for preparing bids for tenders, and reporting to clients, public agencies and planning bodies
• Ensures that sites meet legal guidelines, and health and safety requirements
• Assesses the environment impact and risks connected to projects
• Responsible for judging whether projects are workable by assessing materials, costs and time requirements
• Draws up blueprints, using Computer Aided Design (CAD) packages
• Discusses requirements with the client and other professionals (e.g. architects and project managers et al)
• Responsible for managing, directing and monitoring progress during each phase of a project
• Responsible for creating building designs and highly detailed drawings both by using the hands and by using specialist computer – aided design (CAD) software
• Working around constraining factors such as town planning legislation, environmental impact and project budget
• Writes and presents reports, proposals, applications and contracts
• Adapts plans according to circumstances and resolving any problems that may arise during construction
• Works with project team and management to achieve a common goal
• Responsible for applying for planning permission and advice from governmental new building and legal department.
• Responsible for undertaking land surveys/measurements using a variety of specialist technical equipment such as theodolites, laser alignment devices and satellite positioning systems et al.
• Responsible for presenting data to clients
• Responsible for producing and advising about construction plans and drawings
• Responsible for advising about technical matters and whether the construction plans are viable
• Responsible for drawing up contracts and other legal documents for the company
• Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial/securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
• Develops company policy and position on legal issues
• Researches, anticipates and guards company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deals negotiation and take minutes of meetings
• Responsible for analyzing legal documents on behalf of the company
• Prepares annual reports for the company
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives Visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

In as much as property development business is a very lucrative business, there are loads of investors and entrepreneurs who are interested in owning a business portfolio in the industry, so as such the competition for available business deals will be much.

This is why we invested time and resources to prepare a killer property development marketing plan. Prior to setting up Solorio’s® Property Development Company we employed the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us.

We did this so as to know how to maximize our strength and opportunities and also to look for ways to properly manage our weakness and the threat that we may likely face in the property development industry as a newbie. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Solorio’s® Property Development Company;

Solorio’s® Property Development Company prides itself in the fact that the management team are core professionals and experts in their own chosen fields and they are some of the best in New York City. Despite the fact that we a new property development company, we can confidently say that we have a strong financial strength to handle most of the deals that we will have to handle.

Our weakness could not be farfetched; we are a new property development company, and there is the possibility of clients to think twice before awarding us contracts. Most people would prefer to deal with companies that have been in existence for a long period of time , as against dealing with a new company that they are not sure will deliver as planned.

• Opportunities:

Our business concepts and our mission and vision put us at an advantage in the industry. We are set to not only work with big money bags but also to work with smaller clients whose wish is just to have a roof over their head. Furthermore, we are certain that the location of our business is going to bring multiple business opportunities to us.

Some of the threats that we are likely going to face as a property development company are unfavorable government policies, global economic downturn and other big money bags that are major players in the property development industry. There is hardly anything we could do as it concerns this threats, other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

It is no longer news that property development involves various stakeholders with various contributions and responsibilities. In property development you have a synergy involving the property owner, the financier, the property developer and a team of technical experts. The property owner may be an individual or a group and could also be a corporate body.

Before now, the interest of most owners is to sell the property to any willing buyer and move on with their life. However, because of the profitability of the business, there are land owners now who are willing to use their property as a leverage to have an equity stake in the project.

This is a win-win for all the parties since the developer too will use the extra cash savings to accelerate the completion of the project and also to handle other projects. It is obvious that loads of investors are now very much interested in property development business, because it is one of the quickest means of becoming a millionaire and as a matter of fact, it is rare to see a multi – millionaire who does not have a business portfolio in the real estate industry.

One good thing about the property development industry is that it has room wide enough to accommodate as many investors that wants to dive into the industry. We know that we can achieve our business goals and targets in the property development industry in New York City and the United States, which is why we have mapped out our own marketing and sales strategies.

8. Our Target Market

Our target market cuts across people of different classes and people from all walks of life. We are coming into the industry with a business concept that will enable us work with the highly placed people in the country and at the same with the lowly placed people who are only interested in putting a roof under their head.

We are in business to make profits at the same we in business to give our customers the opportunities to own their own properties at an affordable price.

Solorio’s® Property Development Company wants to be known as a company that has the interest of the rich, the middle class and the poor in the United States of America. Below is a list of the people and organizations that we have specifically design our products and services for;

• Families who are interested in renting/leasing or acquiring a property
• Corporate organizations who are interested in renting/leasing or acquiring their own property/properties
• Land Owners
• Properties Owners
• University Campuses (Private Hostels)
• Foreign investors who are interested in owning properties in the United States of America
• The government of the United States of America (Government contracts)
• Managers of public facilities

Our Competitive Advantage

There are major players who have gotten a grip of the property development business in New York, but that does not deter us from entering the trade to build our business to become one of the top property development businesses in New York City. Solorio’s® Property Development Company has a management team members that are considered experts in their own chosen area of specialization.

Our CEO has a robust experience in the real estate industry and he is bringing the experience to help build Solorio’s® Property Development Company to become a top brand as far as property development business is concern. Of course, we are a new company, but we have been able to build our capital base to be able to handle most of the projects that we will bid for and also to acquire properties for the organization.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Solorio’s® Property Development Company is established with the aim of maximizing the profits in the real estate industry via delivering quality and affordable property to our highly esteemed clients. The property business is wide in scope and there are several means of generating income for the company. Below are the sources we intend exploring to generate income for Solorio’s® Property Development Company;

10. Sales Forecast

Prior to launching Solorio’s® Property Development Company we have serious interest in the industry and we have been able to secure some properties that is still under construction. We are optimistic that the projects / properties will be completed within the next two months and we have concluded plans to put the property for lease.

They are office complexes and it is interesting to know that people are already queuing up to rent / lease the available spaces. We are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations.

We have critically studied the property market and we have examined our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions;

• Build/develop at least 2 office complex (3 story building each) within the first 12 months of operation
• Manage a minimum of 5 properties for clients within the first 6 months of operations
• Sell a minimum of 20 hectares of land within the first 12 months of operation
• Develop at least one estate within the first 24 months of operations
• Provide advisory and consultancy services for a minimum of 1 client per month
• Handle a minimum of 12 building makeover projects within the first 12 months of operations

N.B: Please note that we could not put a specific amount to the projection because the prices may differ for different services and for different clients. Part of our business strategy is to work within the budget of our clients to deliver quality property / properties hence it will be difficult to project what we are likely going to make from such deals.

But the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute. The property market is structured in such a way that property developers will always make profits from any deal they handle.

• Marketing Strategy and Sales Strategy

Solorio’s® Property Development Company is aware that there are stiffer competition in the property development market in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

Our goal is to become one of the leading property development companies in New York City and in every other city where we operate, which is why we have mapped out strategies that will help us take advantage of the available market. Solorio’s® Property Development Company will adopt the following marketing and sales strategies;

• Introduce our business by sending introductory letters alongside our brochures to all the corporate organizations in New York and other States in the US.
• Promptness in bidding for contracts.
• Advertise our business in real estate / properties magazines and websites.
• List our business on yellow pages.
• Attend expos, seminars, and business fairs et al.
• Create different packages for different category of clients in order to work with their budgets and still deliver quality housing/ property to them.
• Leverage on the internet to promote our business.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the hearts of our target market. First and foremost, we want our brand to be visible and well communicated, which is why we have decided to work with different classes of people in the society.

All our publicity materials and jingles are done by some of the best hands in the industry. Below are the platforms we intend to leverage on to promote and advertise our property development business;

• Place adverts on both print and electronic media platforms (real
• Sponsor relevant TV shows
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ et al
• Install our Bill Boards on strategic locations
• Distribute our fliers and handbills in targeted areas from time to time

12. Our Pricing Strategy

Part of business strategy is to ensure that we work within the budget of our clients to deliver excellent properties to them. We are quite aware that there are major players in the property development industry in the United Stated of America who are not interested in small business deals.

Although our prices may not be outrageously lower than what is obtained in the industry, but we are hopeful that whatever price we bill our customer will be amongst the lowest they can get in the industry. The fact that we are going to be billing our clients lower than what is obtainable in the industry does not in any way affect the quality of our properties.

• Payment Options

Our payment policy is all inclusive because we are quite conscious that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.

13. Startup Expenditure (Budget)

• The Total Fee for incorporating the Business in New York: $750.
• The budget for Liability insurance, permits and license: $5,000
• The Amount needed to acquire a suitable Facility with enough space in New York City (Re – Construction of the facility inclusive): $80,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $15,000
• The Cost of Launching a Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $5,000
• Working capital (investment fund): $3,000,000 (3 Million US Dollar)

Going by the report from our research and feasibility studies, we will need about $3,200,000 (3.2 US Million Dollars) to set up a property development company in New York City. In property development business, the larger your capital base, the greater the opportunities you can access and the more profits you will make.

Despite the fact that we have a working capital of 3 Million US Dollar, we have been able to create a business relationship with our banks so as to easily access loans when the need arises.

Generating Funding/Startup Capital for Property Development Company

• The CEO Dr. Shavonne McPherson will generate 20 percent of the start – up capital from her personal savings
• 30% of the capital will be generated from partners and investors
• 50% of the capital will be sourced from banks

14. Sustainability and Expansion Strategy

Solorio’s® Property Development Company was established with the aim of building a company that will outlive the founders and partners. Part of the vision of the company is to handover the baton of the company from one generation to another generation; hence we have perfected our plans to put the right structures in place that will aid our succession plan.

We are quite aware that the growth of any business depends solely to the business deals or sales they execute per financial year. We will continue to give our marketing team all the supports they would need to continue to deliver and meet all set targets and corporate goals.

Lastly, we will not relent in taking calculated business risks when it comes to investment and taking on new business challenges and new business frontiers.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Renting of Office Facility in New York City: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of business plan : Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents (Tenancy Agreements et al), and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility face lift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies): Completed

More on Real Estate

How To Write a Business Plan for Property Development Company in 9 Steps: Checklist

By alex ryzhkov, resources on property development company.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you dreaming of starting your own property development company? With the real estate market booming in the US, now is the perfect time to turn that dream into a lucrative business venture. According to the latest statistics, the property development industry is experiencing steady growth, with an annual revenue of over $500 billion. This presents a massive opportunity for entrepreneurs like you to capitalize on the demand for new properties and generate substantial profits. But before you jump in, it's essential to have a solid business plan in place. In this blog post, we will guide you through nine crucial steps to help you write a comprehensive business plan for your property development company.

Identify Target Market and Location

In order to successfully start a property development company, it is crucial to identify your target market and location early on in the process. This step will lay the foundation for the entire business plan and help guide your decision-making throughout the development process.

First, identify your target market . Who are the potential buyers or renters of the properties you plan to develop? Are you targeting young professionals, families, retirees, or a specific demographic? Understanding your target market will enable you to tailor your properties and marketing efforts to meet their needs and preferences.

Next, identify the ideal location for your property development projects. Consider factors such as proximity to amenities, schools, transportation, and employment opportunities. Research the real estate market in your desired location to determine if there is demand for property development and if it aligns with your target market's preferences.

Tips for identifying your target market and location:

• Conduct market research to understand the demographics and preferences of your target market.
• Visit potential locations to assess the potential for growth and development.
• Consider working with a real estate agent or consultant familiar with the local market.
• Explore potential partnerships with local businesses or organizations to gain insights into the target market.

By carefully identifying your target market and location in the early stages of your business plan, you can ensure that your property development company is positioned for success. This knowledge will assist you in making informed decisions, developing properties that meet market demand, and ultimately generating profits from your real estate ventures.

Conduct Market Research

In order to successfully develop a property, it is crucial to conduct thorough market research. This step will provide you with valuable insights into the current real estate market trends, buyer preferences, and potential demand for your development project.

Here are some important factors to consider during your market research:

• Identify the target market and location: Determine the specific demographic and geographic characteristics of the market segment you intend to target. This will help you tailor your property development project to meet the needs and preferences of potential buyers or renters.
• Evaluate market demand: Analyze the current demand for properties in your target market. Consider factors such as population growth, employment opportunities, and overall economic conditions that may influence the demand for real estate in the area.
• Assess competition: Research and analyze your competitors in the local market. Identify their strengths, weaknesses, and market positioning. This will enable you to differentiate your property development company and identify unique selling points for your projects.
• Study market trends: Stay up-to-date with the latest market trends and developments in the real estate industry. Monitor changes in buyer preferences, design trends, and emerging technologies that may impact the success of your property development projects.
• Utilize online resources: Take advantage of online platforms, databases, and industry reports to gather information about the local real estate market.
• Engage with local professionals: Network with real estate agents, brokers, and industry experts to gain insights into the local market dynamics and gather valuable advice.
• Visit potential development sites: Conduct site visits to evaluate the suitability of potential properties for your development projects. Assess factors such as accessibility, infrastructure, and neighborhood amenities.
• Stay informed about zoning regulations: Familiarize yourself with the local zoning or planning regulations to ensure compliance and avoid potential obstacles during the development process.

By conducting thorough market research, you will have a solid understanding of the market dynamics and be able to make informed decisions throughout the property development process. This will increase the chances of success for your business and maximize the profitability of your projects.

Determine Project Scope And Objectives

Once you have identified your target market and location, the next crucial step in writing a business plan for your property development company is to determine the scope and objectives of your projects. This step is essential as it sets the foundation for the entire development process.

When determining project scope, consider the size, type, and complexity of the projects you plan to undertake. Are you aiming for residential, commercial, or mixed-use developments? Will you focus on new construction or renovation projects? Clearly defining the scope helps you understand the resources, expertise, and timeline required for each project.

Setting clear objectives is equally important. These objectives should align with your overall business goals and reflect the specific outcomes you aim to achieve for each project. Are you looking to maximize profits through quick property sales, or are you more focused on long-term rental income? Define your objectives to provide direction and guide decision-making throughout the development process.

Assess Competition And Market Demand

Assessing the competition and market demand is a crucial step in developing a business plan for a property development company. Understanding the landscape of competitors and the level of demand in the market will help you make informed decisions and develop strategies for success.

1. Research your competition: Conduct a thorough analysis of other property development companies operating in your target market. Identify their strengths, weaknesses, and unique selling points. This will help you identify gaps in the market and differentiate your company from the competition.

2. Understand market demand: Analyze the current demand for properties in your target market. Consider factors such as population growth, economic indicators, and trends in the real estate industry. Determine whether there is a demand for the type of properties you aim to develop.

3. Identify unique selling points: Differentiate your property development company by identifying unique selling points that cater to the needs and preferences of your target market. This could be offering eco-friendly features, luxury amenities, or innovative architectural designs.

By thoroughly assessing the competition and market demand, you will be equipped with the necessary information to make informed decisions and devise effective strategies for your property development company. This step sets the foundation for success in the highly competitive real estate industry.

Develop A Business Structure And Legal Framework

When starting a property development company, it is vital to establish a solid business structure and legal framework to ensure smooth operations and compliance with relevant laws and regulations.

The first step in developing a business structure is to determine the legal entity for your company. Common options include sole proprietorship, partnership, limited liability company (LLC), or corporation. Each option has its own advantages and disadvantages, so it's important to consult with a lawyer or accountant to determine the best fit for your specific circumstances.

Once you have chosen the legal entity, you will need to register your company with the appropriate government agencies. This typically involves obtaining a business license or permit, registering the company name, and obtaining any necessary certifications or permits required for property development activities.

In addition to the legal structure, you will also need to develop a comprehensive legal framework for your property development company. This includes drafting contracts for various aspects of your business, such as purchase agreements, lease agreements, contractor agreements, and partnership agreements. These contracts will serve as the backbone of your company's operations and help protect your interests.

It is crucial to consult with a qualified attorney experienced in real estate and property development to ensure that your legal framework covers all necessary aspects and protects your company from any potential liabilities or disputes.

• Consult with professionals: Seek advice from lawyers, accountants, and other professionals to ensure you choose the right legal entity and develop a robust legal framework.
• Compliance with regulations: Research and understand the local, state, and federal regulations that apply to property development companies to ensure full compliance.
• Protection of interests: Draft contracts and agreements that safeguard your company's interests, including provisions for dispute resolution and liability limitations.
• Insurance: Consider obtaining appropriate insurance coverage, such as general liability insurance, to protect your company from unforeseen risks and potential lawsuits.
• Building relationships with experienced real estate attorneys and legal advisors can provide ongoing support and guidance as your property development company grows.
• Keep up-to-date with changes in laws and regulations relevant to the real estate industry to ensure your legal framework remains current and compliant.

By developing a strong business structure and legal framework, you lay a solid foundation for your property development company, allowing you to operate efficiently, mitigate risks, and pursue growth opportunities with confidence.

Create A Financial Plan And Secure Funding

Developing a comprehensive financial plan is crucial for the success of your property development company. It allows you to effectively manage your financial resources and secure funding to support your projects. Here are some important steps to consider:

• Evaluate your financial needs: Analyze the costs associated with property acquisition, development, and ongoing expenses. Determine how much funding you will require to complete each project.
• Assess available funding options: Research various funding sources such as investors, banks, or private equity funds. Consider the pros and cons of each and identify the most suitable option for your company.
• Create a detailed financial plan: Develop a comprehensive plan that includes projected income and expenses, cash flow forecasts, and return on investment analysis. This plan will not only help you secure funding but also guide your financial decisions throughout the project.
• Present your financial plan to potential investors: Clearly communicate the potential risks and rewards associated with your projects. Show investors how their funding will be used, the expected returns, and how you plan to mitigate risks.
• Build relationships with financial institutions: Establish connections with banks and other financial institutions to explore loan options and secure favorable terms. Maintain good credit history and financial records, as these are often crucial in obtaining funding.
• Consider partnering with joint venture partners: Collaborating with experienced developers or investors who have access to capital can provide additional funding opportunities and enhance your company's credibility.
• Thoroughly research potential investors or financial institutions to ensure they align with your company's goals and values.
• Be prepared to negotiate terms and conditions to secure the best funding options for your projects.
• Regularly review and update your financial plan to reflect changes in the market or unexpected expenses.

Creating a solid financial plan and securing funding are essential steps to ensure the financial stability and growth of your property development company. By carefully considering your financial needs, exploring various funding options, and presenting a compelling financial plan, you will be well-positioned to successfully fund and execute your projects.

Identify Key Team Members and Partners

Building a successful property development company requires a strong team of individuals with diverse skills and expertise. Identifying key team members and partners is crucial for executing your business plan effectively. Here are some important factors to consider:

• Project Manager: A skilled project manager is essential to oversee the entire development process, ensuring timely completion and adherence to budgetary constraints.
• Architect: Collaborating with an experienced architect will help in designing functional and appealing properties that meet the needs of the target market.
• Contractor: Finding a reliable contractor who can execute construction projects efficiently and within budget is vital for the success of your property development ventures.
• Real Estate Agents: Establishing partnerships with reputable real estate agents can assist in sourcing potential properties, connecting with buyers, and increasing the visibility of your company.

Tips for Identifying Key Team Members and Partners:

• Do your research: Look for professionals and companies with relevant experience and a proven track record in the property development industry.
• Network: Attend industry events, join professional associations, and leverage your connections to find potential team members and partners.
• Interview and assess: Conduct thorough interviews and evaluate the qualifications, skills, and compatibility of potential team members and partners.
• Seek recommendations: Ask for recommendations from trusted sources within the industry to ensure you are partnering with reliable and reputable professionals.
• Negotiate contracts: Establish clear expectations, roles, and responsibilities through written agreements or contracts to protect the interests of all parties involved.

By identifying and partnering with key team members and partners , you can leverage their expertise, knowledge, and networks to maximize the potential success of your property development company. Remember, building strong relationships and collaborating effectively is crucial for achieving your business goals and delivering exceptional results in this competitive industry.

Develop A Comprehensive Marketing And Sales Strategy

Once you have identified your target market, assessed market demand, and determined the scope of your property development project, it is crucial to develop a comprehensive marketing and sales strategy that will help you effectively reach potential buyers or renters.

Firstly, identify your unique selling proposition (USP) – what sets your developed property apart from competitors in the market? Highlight the key features and benefits that will attract potential buyers or renters and differentiate your property from others.

Next, define your target audience . This will help you tailor your marketing efforts to reach the right people. Consider factors such as age, income level, lifestyle preferences, and location preferences. This will enable you to create targeted advertising campaigns and promotional materials that resonate with your intended audience.

Develop a branding strategy that aligns with your target market and USP. Create a compelling brand identity, including a logo, tagline, and visual elements, that represents the unique qualities of your property development company and appeals to your target audience.

Utilize a multi-channel marketing approach to reach a wider audience. This can include online marketing strategies such as social media advertising, search engine optimization (SEO), and email marketing. Additionally, consider traditional marketing channels such as print advertisements, direct mail campaigns, and participation in industry events or trade shows.

It is crucial to track and analyze the effectiveness of your marketing and sales efforts . Regularly evaluate the results of your campaigns, measure customer response rates, and analyze market trends to identify areas for improvement and make data-driven decisions.

By developing a comprehensive marketing and sales strategy, you can effectively market your property development projects, attract potential buyers or renters, and maximize the profitability of your property development company.

Create A Timeline And Project Management Plan

Once the scope and objectives of your property development project have been determined, it is essential to create a detailed timeline and project management plan. This will ensure that every step of the development process is organized, efficient, and completed within the desired timeframe.

To create a timeline, start by breaking down the project into smaller tasks and milestones. Assign specific dates or deadlines to each task, taking into account any dependencies or constraints that may affect the project's progress. This will help you stay on track and monitor the project's overall timeline.

Additionally, a project management plan should be developed to outline the resources, roles, and responsibilities needed for the successful execution of the project. This plan should include:

• A clear definition of each team member's role and responsibilities
• Identification of key deliverables and milestones
• Allocation of resources, such as budget and manpower
• Identification and mitigation of potential risks
• Monitoring and reporting mechanisms
• Regularly review and update the timeline and project management plan to accommodate any changes or unforeseen circumstances.
• Break down complex tasks into smaller, more manageable sub-tasks to enhance clarity and improve efficiency.
• Establish clear communication channels and hold regular meetings with the project team to ensure everyone is aware of their responsibilities and progress.
• Utilize project management software or tools to streamline communication, task management, and overall project coordination.

By creating a comprehensive timeline and project management plan, you can effectively manage your property development project from start to finish, ensuring that each task is completed in a timely manner and that the project stays on track to meet its objectives.

In conclusion, writing a business plan for a property development company requires careful research, strategic planning, and a comprehensive understanding of the market. By following the nine steps outlined in this checklist, property developers can effectively identify their target market, assess competition and market demand, secure funding, and develop a successful marketing and sales strategy. Additionally, creating a solid business structure, assembling a strong team, and implementing a project management plan will help ensure the smooth execution of property development projects. With the right approach and attention to detail, property developers can create value, generate profits, and contribute to the growth of the real estate industry.

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How to write a business plan for your real estate development venture.

A real estate development venture can be a lucrative and rewarding business.

It offers the opportunity to create value in a tangible asset while also providing a steady stream of income.

But, first thing first, you need to write a business plan.

A business plan is a critical tool for any new project, especially a real estate development venture. It will help you to identify the financial and operational objectives of the project, and provide a clear roadmap for success.

In short, a good business plan will help make sure your real estate development venture is profitable .

What should you consider when writing a business plan for a real estate development venture? What components should be part of the structure? What metrics should be considered for the financial assessment? How can I write a business plan efficiently and effectively?

This article will address and answer all these questions.

Finally, please note that you don't have to start your business plan from scratch.

You can download our business plan for a real estate development venture and adapt it to suit your business needs.

Building a business plan for a real estate development venture

Should you consider writing a business plan for your real estate development venture.

Yes, you should consider writing a business plan for your real estate development venture.

Developing a robust business plan will enable you to:

• learn about the real estate development market
• stay on top of the industry's emerging trends
• uncover what makes a real estate development venture viable
• understand the market demands, architectural preferences, and sustainability goals for real estate development projects
• come up with a unique value proposition for your property construction project
• evaluate competitive strategies
• find distinctive competitive edges for your real estate development venture
• find a business model that will generate positive cash flows
• formulate an airtight strategy to maximize business growth
• assess potential risks involved in a real estate development venture, such as financial feasibility, construction delays, and market demand

Our team has created a business plan for a real estate development venture that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a real estate development venture?

Inside a business plan, you'll find many facts, numbers, and indicators. It must be well structured, to make easy to read and digest.

When we made our business plan for a real estate development venture , we made sure it had a proper structure.

You'll see 5 different sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The section number one is titled "Market Opportunity."

Explore this section to access comprehensive data and insights related to the real estate development venture, enabling you to understand market trends and pursue profitable real estate projects.

We revamp this section twice a year for up-to-date data.

2. Project Presentation

In the "Project" section, describe your real estate development venture, including the types of properties, innovative design approaches, sustainability initiatives, and highlight the unique value proposition for buyers and investors.

At the end of this section, provide a brief introduction about yourself and your qualifications for real estate development.

Highlight your experience in the industry, your track record of successful projects, and your vision for creating exceptional properties that meet market demands and enhance communities.

We've provided you with wording. You can modify it to fit your idea perfectly.

3. Market Research

After that, comes the "Market Research" section.

In this section, you will find a market segmentation analysis for your real estate development venture.

It includes a study of competing real estate development projects and emphasizes your venture's competitive advantages. A tailored SWOT analysis is also provided.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is presented, highlighting the initiatives and actions necessary to make your real estate development venture highly profitable.

In addition, you'll find a marketing strategy, a risk management strategy, and a Business Model Canvas that has been filled in.

5. Finances

Ultimately, the "Finances" section presents a comprehensive view of the financials and estimates for your project.

How to write an Executive Summary for a real estate development venture?

The Executive Summary serves as an introduction to the business plan for your real estate development venture.

Don't go beyond 2 pages; concentrate on the crucial information.

The aim of this document is to make the reader want to explore your business plan.

In the Executive Summary of your real estate development venture, answer the following questions: what type of real estate development does your venture focus on? who is your target market? who are your competitors in the industry? how do you differentiate from them? what funding do you require?

How to do the market analysis for a real estate development venture?

The market study of your real estate development venture helps you understand external factors such as customer preferences for properties, competition within the real estate market, and emerging trends in property development.

By conducting an extensive market analysis, a real estate development venture can understand market demands, offer innovative real estate projects, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to increased property sales, project success, and a prominent position in the real estate industry.

This is what we've outlined in the "Market Research" section of our business plan for a real estate development venture :

• key insights and trends in real estate development, including property development projects, market demand for housing, and sustainable construction practices
• a list of potential audiences for a real estate development venture
• the competitive comparison
• the competitive advantages to build for a real estate development venture

The key points of the business plan for a real estate development venture

What's the business model of a real estate development venture, business model of a real estate development venture.

A real estate development venture's business model revolves around acquiring land or properties and developing them into residential, commercial, or mixed-use projects for sale or lease. Revenue is generated through property sales or rental income.

The business model focuses on identifying development opportunities, conducting feasibility studies, effective marketing to target property buyers or tenants, and building strong relationships with architects, contractors, or real estate professionals.

Success depends on property market analysis, project planning and execution, delivering high-quality developments, fostering positive customer experiences and recommendations, and continuously identifying and evaluating profitable real estate development opportunities in the market.

Business model vs Business plan

Please don't mix up the terms "business plan" and "business model."

A business model describes how a company generates income and operates successfully.

In a business plan, you delineate your business model employing a resource called the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a real estate development venture .

How do you identify the market segments of a real estate development venture?

Market segmentation for your real estate agency involves dividing your potential clients into different groups based on their real estate needs, property types, and preferences.

These categories may include factors such as residential properties, commercial properties, luxury properties, or clients seeking specific real estate services (e.g., buying, selling, renting).

By segmenting your market, you can offer specialized real estate services and expertise that cater to each segment's specific requirements. For example, you might provide comprehensive residential real estate services, including assistance with buying or selling homes, offer commercial real estate services for businesses seeking office spaces or retail properties, specialize in luxury properties and cater to high-end clients looking for premium real estate options, or focus on specific real estate services such as property management or rental assistance.

Market segmentation allows you to effectively target your marketing efforts, showcase your knowledge of specific property types or markets, and provide personalized and professional real estate services that meet the unique needs and preferences of each client segment.

In the business plan for a real estate development venture , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a real estate development venture?

It's clear that you won't be the only real estate development venture in the market. There are other developers working on projects to create residential and commercial properties.

To create a successful business plan, it's crucial to thoroughly analyze your competitors. This involves carefully identifying and studying their offer, while also evaluating their strengths and weaknesses.

Be mindful of their weaknesses (such as inadequate project planning, lack of market research, or poor construction quality).

Why is it crucial to address these aspects? Because these weaknesses can impact the success of real estate development ventures.

By focusing on these areas, you can conduct thorough market analysis, offer innovative and desirable properties, and provide exceptional customer service, positioning your real estate development venture as a trusted and sought-after player in the market.

It's what we call competitive advantages—work on developing them for a distinct business identity.

Here are some examples of competitive advantages for a real estate development venture: strategic property selection, innovative and sustainable designs, strong project management, efficient construction and timelines, attention to market demands and trends, comprehensive financial analysis, successful partnerships and investor relationships.

How to draft a SWOT analysis for a property developer?

A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats, and provide valuable insights into the potential success of a real estate development venture.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a real estate development venture

The strengths for a real estate development venture

The "S" in SWOT symbolizes Strengths, indicating the project's internal factors that give it a competitive edge.

For a real estate development venture, potential strengths could include access to capital, a strong team of experienced professionals, expertise in local markets, and an established network of contacts.

The weaknesses for a real estate development venture

When we talk about the "W," we're talking about Weaknesses, which are the weaker parts of the project that need improvement.

For a real estate development venture, potential weaknesses include inadequate capital, lack of industry knowledge, poor market timing, and inadequate resources.

The opportunities for a real estate development venture

The letter "O" denotes Opportunities in SWOT, signifying the potential advantages or favorable external conditions for the project.

In the case of a real estate development venture, potential opportunities could include building a mixed-use complex, constructing an apartment complex, renovating a historic building, and developing a housing subdivision.

The threats for a real estate development venture

The letter "T" denotes Threats in SWOT, signifying the external risks or unfavorable factors that can impact the project's outcomes.

How to elaborate a marketing strategy for a property developer?

A marketing strategy is an important part of a business plan as it outlines how a business will attract customers and drive revenue.

A real estate development venture can attract potential buyers or investors by developing an effective marketing approach that showcases the venture's innovative architectural designs, prime locations, and investment potential.

Investors won't be interested in your property developer business without effective marketing; showcasing your successful projects, innovative designs, and potential for growth is crucial.

Are you utilizing marketing tactics to promote your real estate development venture? Consider creating visually appealing renderings or virtual tours of your properties, attending real estate industry conferences or trade shows, and leveraging online platforms to reach potential investors or homebuyers.

Don't fret if you lack knowledge in marketing and communication – there's no need to worry.

How to build a solid financial plan for a property developer?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

As part of your business planning process, you'll be required to predict the revenue for your real estate development venture.

Of course, this revenue forecast will have to make sense.

Our financial plan for a real estate development venture is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Without a doubt, you will be required to draft a provisional budget for your real estate development venture . Make certain to include all expenses without exception - you can find them all listed in our financial plan!

A key aspect of your financial plan is the break-even analysis, which helps determine whether your real estate development venture will become a profitable company or not.

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Property Development Business Plan Template [Updated 2024]

Property Development Business Plan Template

If you want to start a Property Development business or expand your current Property Development business, you need a business plan.

The following Property Development business plan template gives you the key elements to include in a winning property development business plan. It can be used to create a land development business plan and a real estate development company business plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Property Development business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Property Development Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

PROPERTY DEVELOPMENT BUSINESS PLAN: 2023 UK Template & Guide

• by Folakemi Adegbaju
• August 9, 2023
• No comments
• 8 minute read

Table of Contents Hide

The importance of having a business plan, #1. executive summary, #2. company overview, #3. market research, #4. customer analysis, #5. marketing plan, #6. swot analysis, #7. management team, #8. financial plan, #9. appendix, property development business plan template, how do you start a property development business, is property development profitable, how much money do you need to get into property development, how can i start property development with no money, where do property developers get money, what qualifications do i need to be a property developer, what makes a good property developer, do you wish to finish your property development business plan in 1 day, final thought, what does a property development company do, what does a property developer actually do, why do property developers make so much money.

Do you need a business plan to launch or grow your property development business? A business plan or investor presentation of some sort will likely be required to attract investors. A business plan is a crucial foundation for property development companies because it details the management and operations of the company and seeks to attract investors. We have a ready-to-download property development business plan template to make it easier to write your plan.

What is Property Development Business Plan?

A property development business plan is a written document that details your intended business’s structure and operation. The first fallacy is that a property development business plan cannot be changed. In other words, it’s a living, breathing thing that changes as your ideas develop and you flesh out the finer points of the project. It provides a structure within which you can organize and modify your ideas as necessary.

The property development industry requires a business plan that is similar to the standard business plan but with more emphasis on the specifics of the industry. You’ll also give more consideration to the finer points of the property development sector. Your property development business plan will account for any factors that will have an out-of-the-ordinary effect on your company.

You need a business plan if you want to start a property development business or expand an existing one. You can also increase your chances of success in the property development industry by putting together a thorough business plan that you will use to solicit investments and map out the company’s future expansion. Get in touch with us at Business Yield Writers if you struggle to put together a comprehensive plan in writing. Our team has extensive experience in writing successful business plans for the property development industry, and we can use the data and insights gleaned from our collaboration with you to develop a comprehensive plan for meeting your specific goals.

How to Write a Property Development Business Plan

There’s always that anxiety about starting to write a business plan for your business, but you need to know that it’s important that you know how to write a business plan for your property development business. Download our property development business plan template to help you construct a plan of your own.

Although it serves as an introduction to the rest of your business plan, the executive summary is typically written last because it summarises all of the other major sections.

Your executive summary should quickly interest the reader and get them to read the rest of your work. Also, educate them on the nature and current state of your property development business. 

The nature of your company will be described in your company overview.

You could, for instance, focus on a specific kind of property development company, such as:

• Single-family detached housing: Developers who specialize in single-family detached homes create properties that are not attached to any other structures.
• Multifamily housing: Developers specializing in multifamily housing construct apartment complexes, condominiums, and other mixed-use projects.
• Developing and Subdividing Lots:  Subdividing and developing lots involves the purchase of developed or undeveloped land, it’s subsequent clearing and its subsequent sale to builders.
• Commercial buildings: Developers specializing in commercial properties construct and manage office and retail complexes.

The company overview should provide context for the business in addition to describing the nature of the property development company you intend to run.

Market research is essential to any industry and it allows you to have a deep understanding of the market you’ll be going into. The best way to do it is to do market research first. Look at overall data within the market, as well as more niche data sets. You can use this method to create a successful plan for expanding your business.

Your property development business plan’s customer analysis needs to include specifics about the types of clients you currently work with and those you intend to attract in the future.

Customers can be broken down into groups such as individuals, families, and local businesses.

You should also segment your potential buyers by their demographic and psychographic characteristics.

Also, a customer’s wants and needs can be described in detail using a psychographic profile. A company’s ability to attract and retain customers depends on its ability to identify and meet these needs.

More and more people are opting out of using an agent entirely, and this means you have a wide variety of options when it comes to selling and advertising your property.  Find out what’s new in marketing, and talk about the social media other approaches you’re thinking about trying.

 If you’re trying to convince banks or investors to give you money, this section is crucial. The four pillars of SWOT are material costs, current market values, projections, and competitors; write down everything you can think of that fits into these categories.

Your property development business would also benefit from a business plan, even if you are not actively seeking investors. Your understanding of the risks increases, and you can adjust the rest of your strategy accordingly.

Do not put a description of the company’s staff in the middle of your business plan; instead, put it either at the beginning or the end. Director names and bios, a list of any outside consultants you can expect to work with on a long-term basis, and a clear depiction of the organizational structure should all be included.

This section lays out your financial forecasts, arguably the most crucial part of your business plan. Projected profit margins should account for profit as a percentage of revenue, profit as a percentage of costs, and return on investment, all three of which can be more easily understood than a single numeric value.

You can also learn more about the methods used to evaluate profitability in property development if you need help determining how to arrive at a number for this.

In addition to an annual financial statement , your 5-year financial plan should also include monthly or quarterly projections for the first year. The three main documents that make up your financial statements are the income statement, the balance sheet, and the cash flow statement.

Include a full set of financial projections and any other supporting documents that will help your plan stand out in the appendix. You can also add a detailed plan for your showcase properties and a rundown of the various construction methods you employ.

A persuasive property development business plan for your company requires not only following the aforementioned steps but also making use of a template checklist. Also, the essence of a checklist is to help you keep track of all the necessary processes you need to achieve while starting your new business.

However, we advise you to download our property development business plan template to make sure you follow the right steps while writing your property development plan. Here is a property development business plan templat e checklist:

• Join a property development community
• Narrow down your niche
• Have a financial plan
• Get your management team
• Get a business plan
• Adopt a marketing technique 
• Manage the properties

To start a property development business, you’ll need to:

• Pick a name for your company
• Register your company with Companies House or a formations agent
• Register your business address
• Appoint your directors and a company secretary
• Allocate shareholders and shares
• Submit your memorandum and articles of association
• Register for corporation tax

Yes, it is.  if it’s done right, property development is extremely profitable. Once you understand how things work, you can make careful plans and avoid pitfalls so that you can put all of your energy into making as much money as possible.

The scope and scale of a development project will determine the financial resources required to complete it. Generally speaking, you should have between 25% and 35% of the total estimated cost of development.

You can start a property development business with no money with the following means:

• Visualise Your Success
• Learn about the Industry
• Get Some Hands-on Experience
• Informal Loans
• Commercial Finance
• Commercial Mortgages
• Buy-To-Let Mortgages
• Auction Finance

You might be asking about how a property developer gets the money . I want you to know that it’s possible that a property developer gets approved for a loan from a private lender who specializes in property investment. In addition to traditional mortgage lenders, there are countless online and offline resources dedicated to finding investors for new construction projects of all sizes.

To begin a career in property development, formal training is unnecessary. However, furthering your education through coursework is one way to boost your credibility with potential clients and expand your knowledge in areas like planning regulations.

The following makes you a good property developer:

• Know your exit strategy, know your plan
• Write a business plan
• Work out your financing
• Know your target audience
• Have a vision

Creating a business plan from scratch is a tough task, especially when it is your first time, but the good news is that you are not alone. However, it’s understandable that you become fixated on a certain aspect of your plan; all you need is some guidance or an already made property development business plan. Here at Businessyield Consult, our experts assist business owners in creating a winning business plan. We’ve assisted numerous companies, and we’re always up for taking on more. Why not get our already made property development business plan today?

Considerations such as the intended audience (whether investors, third parties, or banks) are essential in crafting a successful property development business plan. They need to hear from you directly, and you need to make sure the plan is well-researched and convincing before you approach investors with it.

If you have trouble composing one, you can choose our already-made property development business plan to get your business running.

They make a living erecting new structures and restoring older ones to resell at a profit.

Property developers are responsible for overseeing the entire process of designing, obtaining approval for, building, and selling new properties, including managing architects, builders, real estate agents, and other third parties.

Property developers generate a profit when they sell a piece of land for more than it’s worth. They accomplish this by constructing multiple homes on a single lot and subsequently subdividing them into smaller units.

Property developers generate a profit when they sell a piece of land for more than it's worth. They accomplish this by constructing multiple homes on a single lot and subsequently subdividing them into smaller units.

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How To Write A Real Estate Business Plan

What is a real estate business plan?

8 must-haves in a business plan

How to write a business plan

Real estate business plan tips

Success in the real estate investing industry won’t happen overnight, and it definitely won’t happen without proper planning or implementation. For entrepreneurs, a  real estate development business plan can serve as a road map to all of your business operations. Simply put, a real estate business plan will serve an essential role in forming your investing career.

Investors will need to strategize several key elements to create a successful business plan. These include future goals, company values, financing strategies, and more. Once complete, a business plan can create the foundation for smooth operations and outline a future with unlimited potential for your investing career. Keep reading to learn how to create a real estate investment business plan today.

What Is A Real Estate Investing Business Plan?

A real estate business plan is a living document that provides the framework for business operations and goals. A business plan will include future goals for the company and organized steps to get there. While business plans can vary from investor to investor, they will typically include planning for one to five years at a time.

Drafting a business plan for real estate investing purposes is, without a doubt, one of the single most important steps a new investor can take. An REI business plan will help you avoid potential obstacles while simultaneously placing you in a position to succeed. It is a blueprint to follow when things are going according to plan and even when they veer off course. If for nothing else, a real estate company’s business plan will ensure that investors know which steps to follow to achieve their goals. In many ways, nothing is more valuable to today’s investors. It is the plan, after all, to follow the most direct path to success.

8 Must-Haves In A Real Estate Business Plan

As a whole, a real estate business plan should address a company’s short and long-term goals. To accurately portray a company’s vision, the right business plan will require more information than a future vision. A strong real estate investing business plan will provide a detailed look at its ins and outs. This can include the organizational structure, financial information, marketing outline, and more.  When done right, it will serve as a comprehensive overview for anyone who interacts with your business, whether internally or externally.

That said, creating an REI business plan will require a persistent attention to detail. For new investors drafting a real estate company business plan may seem like a daunting task, and quite honestly it is. The secret is knowing which ingredients must be added (and when). Below are seven must-haves for a well executed business plan:

Outline the company values and mission statement.

Break down future goals into short and long term.

Strategize the strengths and weaknesses of the company.

Formulate the best investment strategy for each property and your respective goals.

Include potential marketing and branding efforts.

State how the company will be financed (and by whom).

Explain who is working for the business.

Answer any “what ifs” with backup plans and exit strategies.

These components matter the most, and a quality real estate business plan will delve into each category to ensure maximum optimization.

A company vision statement is essentially your mission statement and values. While these may not be the first step in planning your company, a vision will be crucial to the success of your business. Company values will guide you through investment decisions and inspire others to work with your business time and time again. They should align potential employees, lenders, and possible tenants with the motivations behind your company.

Before writing your company vision, think through examples you like both in and out of the real estate industry. Is there a company whose values you identify with? Or, are there mission statements you dislike? Use other companies as a starting point when creating your own set of values. Feel free to reach out to your mentor or other network connections for feedback as you plan. Most importantly, think about the qualities you value and how they can fit into your business plan.

Goals are one of the most important elements in a successful business plan. This is because not only do goals provide an end goal for your company, but they also outline the steps required to get there. It can be helpful to think about goals in two categories: short-term and long-term. Long-term goals will typically outline your plans for the company. These can include ideal investment types, profit numbers, and company size. Short-term goals are the smaller, actionable steps required to get there.

For example, one long-term business goal could be to land four wholesale deals by the end of the year. Short-term goals will make this more achievable by breaking it into smaller steps. A few short-term goals that might help you land those four wholesale deals could be to create a direct mail campaign for your market area, establish a buyers list with 50 contacts, and secure your first property under contract. Breaking down long-term goals is a great way to hold yourself accountable, create deadlines and accomplish what you set out to.

3. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis involves thinking through each of these areas as you evaluate your company and potential competitors. This framework allows business owners to better understand what is working for the company and identify potential areas for improvement. SWOT analyses are used across industries as a way to create more actionable solutions to potential issues.

To think through a SWOT analysis for your real estate business plan, first, identify your company’s potential strengths and weaknesses. Do you have high-quality tenants? Are you struggling to raise capital? Be honest with yourself as you write out each category. Then, take a step back and look at your market area and competitors to identify threats and opportunities. A potential threat could be whether or not your rental prices are in line with comparable properties. On the other hand, a potential opportunity could boost your property’s amenities to be more competitive in the area.

4. Investment Strategy

Any good real estate investment business plan requires the ability to implement a sound investment strategy. If for nothing else, there are several exit strategies a business may execute to secure profits: rehabbing, wholesaling, and renting — to name a few. Investors will want to analyze their market and determine which strategy will best suit their goals. Those with long-term retirement goals may want to consider leaning heavily into rental properties. However, those without the funds to build a rental portfolio may want to consider getting started by wholesaling. Whatever the case may be, now is the time to figure out what you want to do with each property you come across. It is important to note, however, that this strategy will change from property to property. Therefore, investors need to determine their exit strategy based on the asset and their current goals. This section needs to be added to a real estate investment business plan because it will come in handy once a prospective deal is found.

5. Marketing Plan

While marketing may seem like the cherry on top of a sound business plan, marketing efforts will actually play an integral role in your business’s foundation. A marketing plan should include your business logo, website, social media outlets, and advertising efforts. Together these elements can build a solid brand for your business, which will help you build a strong business reputation and ultimately build trust with investors, clients, and more.

First, to plan your marketing, think about how your brand can illustrate the company values and mission statement you have created. Consider the ways you can incorporate your vision into your logo or website. Remember, in addition to attracting new clients, marketing efforts can also help maintain relationships with existing connections. For a step by step guide to drafting a real estate marketing plan , be sure to read this guide.

6. Financing Plan

Writing the financial portion of a business plan can be tricky, especially if you are starting your business. As a general rule, a financial plan will include the income statement, cash flow, and balance sheet for a business. A financial plan should also include short and long-term goals regarding the profits and losses of a company. Together, this information will help make business decisions, raise capital, and report on business performance.

Perhaps the most important factor when creating a financial plan is accuracy. While many investors want to report on high profits or low losses, manipulating data will not boost your business performance in any way. Come up with a system of organization that works for you and always ensure your financial statements are authentic. As a whole, a financial plan should help you identify what is and isn’t working for your business.

7. Teams & Small Business Systems

No successful business plan is complete without an outline of the operations and management. Think: how your business is being run and by whom. This information will include the organizational structure, office management (if any), and an outline of any ongoing projects or properties. Investors can even include future goals for team growth and operational changes when planning this information.

Even if you are just starting or have yet to launch your business, it is still necessary to plan your business structure. Start by planning what tasks you will be responsible for, and look for areas you will need help with. If you have a business partner, think through your strengths and weaknesses and look for areas you can best complement each other. For additional guidance, set up a meeting with your real estate mentor. They can provide valuable insights into their own business structure, which can serve as a jumping-off point for your planning.

8. Exit Strategies & Back Up Plans

Believe it or not, every successful company out there has a backup plan. Businesses fail every day, but investors can position themselves to survive even the worst-case scenario by creating a backup plan. That’s why it’s crucial to strategize alternative exit strategies and backup plans for your investment business. These will help you create a plan of action if something goes wrong and help you address any potential problems before they happen.

This section of a business plan should answer all of the “what if” questions a potential lender, employee, or client might have. What if a property remains on the market for longer than expected? What if a seller backs out before closing? What if a property has a higher than average vacancy rate? These questions (and many more) are worth thinking through as you create your business plan.

How To Write A Real Estate Investment Business Plan: Template

The impact of a truly great real estate investment business plan can last for the duration of your entire career, whereas a poor plan can get in the way of your future goals. The truth is: a real estate business plan is of the utmost importance, and as a new investor it deserves your undivided attention. Again, writing a business plan for real estate investing is no simple task, but it can be done correctly. Follow our real estate investment business plan template to ensure you get it right the first time around:

Write an executive summary that provides a birds eye view of the company.

Include a description of company goals and how you plan to achieve them.

Demonstrate your expertise with a thorough market analysis.

Specify who is working at your company and their qualifications.

Summarize what products and services your business has to offer.

Outline the intended marketing strategy for each aspect of your business.

1. Executive Summary

The first step is to define your mission and vision. In a nutshell, your executive summary is a snapshot of your business as a whole, and it will generally include a mission statement, company description, growth data, products and services, financial strategy, and future aspirations. This is the “why” of your business plan, and it should be clearly defined.

2. Company Description

The next step is to examine your business and provide a high-level review of the various elements, including goals and how you intend to achieve them. Investors should describe the nature of their business, as well as their targeted marketplace. Explain how services or products will meet said needs, address specific customers, organizations, or businesses the company will serve, and explain the competitive advantage the business offers.

3. Market Analysis

This section will identify and illustrate your knowledge of the industry. It will generally consist of information about your target market, including distinguishing characteristics, size, market shares, and pricing and gross margin targets. A thorough market outline will also include your SWOT analysis.

4. Organization & Management

This is where you explain who does what in your business. This section should include your company’s organizational structure, details of the ownership, profiles on the management team, and qualifications. While this may seem unnecessary as a real estate investor, the people reading your business plan may want to know who’s in charge. Make sure you leave no stone unturned.

5. Services Or Products

What are you selling? How will it benefit your customers? This is the part of your real estate business plan where you provide information on your product or service, including its benefits over competitors. In essence, it will offer a description of your product/service, details on its life cycle, information on intellectual property, as well as research and development activities, which could include future R&D activities and efforts. Since real estate investment is more of a service, beginner investors must identify why their service is better than others in the industry. It could include experience.

6. Marketing Strategy

A marketing strategy will generally encompass how a business owner intends to market or sell their product and service. This includes a market penetration strategy, a plan for future growth, distribution channels, and a comprehensive communication strategy. When creating a marketing strategy for a real estate business plan, investors should think about how they plan to identify and contact new leads. They should then think about the various communication options: social media, direct mail, a company website, etc. Your business plan’s marketing portion should essentially cover the practical steps of operating and growing your business.

Additional Real Estate Business Plan Tips

A successful business plan is no impossible to create; however, it will take time to get it right. Here are a few extra tips to keep in mind as you develop a plan for your real estate investing business:

Tailor Your Executive Summary To Different Audiences: An executive summary will open your business plan and introduce the company. Though the bulk of your business plan will remain consistent, the executive summary should be tailored to the specific audience at hand. A business plan is not only for you but potential investors, lenders, and clients. Keep your intended audience in mind when drafting the executive summary and answer any potential questions they may have.

Articulate What You Want: Too often, investors working on their business plan will hide what they are looking for, whether it be funding or a joint venture. Do not bury the lede when trying to get your point across. Be clear about your goals up front in a business plan, and get your point across early.

Prove You Know The Market: When you write the company description, it is crucial to include information about your market area. This could include average sale prices, median income, vacancy rates, and more. If you intend to acquire rental properties, you may even want to go a step further and answer questions about new developments and housing trends. Show that you have your finger on the pulse of a market, and your business plan will be much more compelling for those who read it.

Do Homework On The Competition: Many real estate business plans fail to fully analyze the competition. This may be partly because it can be difficult to see what your competitors are doing, unlike a business with tangible products. While you won’t get a tour of a competitor’s company, you can play prospect and see what they offer. Subscribe to their newsletter, check out their website, or visit their open house. Getting a first-hand look at what others are doing in your market can greatly help create a business plan.

Be Realistic With Your Operations & Management: It can be easy to overestimate your projections when creating a business plan, specifically when it comes to the organization and management section. Some investors will claim they do everything themselves, while others predict hiring a much larger team than they do. It is important to really think through how your business will operate regularly. When writing your business plan, be realistic about what needs to be done and who will be doing it.

Create Example Deals: At this point, investors will want to find a way to illustrate their plans moving forward. Literally or figuratively, illustrate the steps involved in future deals: purchases, cash flow, appreciation, sales, trades, 1031 exchanges, cash-on-cash return, and more. Doing so should give investors a good idea of what their deals will look like in the future. While it’s not guaranteed to happen, envisioning things has a way of making them easier in the future.

Schedule Business Update Sessions: Your real estate business plan is not an ironclad document that you complete and then never look at again. It’s an evolving outline that should continually be reviewed and tweaked. One good technique is to schedule regular review sessions to go over your business plan. Look for ways to improve and streamline your business plan so it’s as clear and persuasive as you want it to be.

Reevauating Your Real Estate Business Plan

A business plan will serve as a guide for every decision you make in your company, which is exactly why it should be reevaluated regularly. It is recommended to reassess your business plan each year to account for growth and changes. This will allow you to update your business goals, accounting books, and organizational structures. While you want to avoid changing things like your logo or branding too frequently, it can be helpful to update department budgets or business procedures each year.

The size of your business is crucial to keep in mind as you reevaluate annually. Not only in terms of employees and management structures but also in terms of marketing plans and business activities. Always incorporate new expenses and income into your business plan to help ensure you make the most of your resources. This will help your business stay on an upward trajectory over time and allow you to stay focused on your end goals.

Above all else, a  real estate development business plan will be inspiring and informative. It should reveal why your business is more than just a dream and include actionable steps to make your vision a reality. No matter where you are with your investing career, a detailed business plan can guide your future in more ways than one. After all, a thorough plan will anticipate the best path to success. Follow the template above as you plan your real estate business, and make sure it’s a good one.

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How to start a property development business

Our experts, written and reviewed by:, what is property development and who is becoming a property developer suited to.

For those who are keen on DIY, or want to escape their day job, renovating a house can help provide an outlet for creative urges, pent up after sitting in an office all day. And it is not as if the sector requires any particular training or qualifications and neither is there a strict template for success.

Rather than having to struggle through any bureaucracy to obtain licences, or cram hard to try and pass an exam, you are officially a property developer from the day you sell your first house for profit.

Another factor it has in its favour is the lack of any necessary overheads. Birmingham resident Mark Smith set up a property company, Always Home Ltd, at the tender age of 29. He told us that, “initially, overheads were very low and therefore running costs were easily covered by the capital injected by the directors,” he says. “As most of the work is ‘on site’ at different projects, and not customer facing, we didn’t need an office either.”

Although Smith gave up his job for his new business, it is possible to become a property developer while still working. Rather than having to jump in feet first, you can support your fledgling business with your existing job, thereby minimising the risk.

By working evenings and weekends it is perfectly possible to find a house, renovate it, and then sell it on within a six-month time frame. However, the quicker you want to turn a profit, the more time you will need to dedicate to it.

Neil Lewis, co-author of ebook Property Development Secrets, told us: “You can become a successful property developer alongside your existing job. However being flexible about when you’re able to view a property is crucial to getting the best deals. That’s why City bankers tend to stick to Buy to Let investments because it’s more hands off.”

To help formulate your property business plan you may find it useful to download our free business plan template .

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Planning ahead: Your property development business strategy

The economic downturn has burnt the fingers of thousands of property developers up and down the land. When researchers from zoopla.co.uk compiled a national house price survey in June 2011, they found that 80% of houses purchased since 2006 had fallen below the value of their purchase price. Some developers who built their portfolio before the recession have recorded losses of up to 30%, as prices have fallen far below their original predictions.

This bitter experience demonstrates the value of forward planning; although few could have predicted the onset of such a deep recession back in the boom years, many developers would have saved a fortune had they been more prudent, and accepted that the rise in house prices wouldn’t continue forever.

If you want to make money in this business, you have to take a pragmatic view, understanding that this is an industry acutely prone to boom and bust. And, because both house prices and rental values have stagnated, it’s more important than ever to get maximum value for your property.

You need to check out what is on offer, what you can afford, and the old adage still rings true – it really is about location, location, location. Like any new venture, you need to think of your property as a product – who’s going to be attracted to it, where will they want to be situated and what will they expect, whether it’s first time buyers or retiring couples.

You also need to consider the long-term prospects of the area. If companies have gone to the wall and jobs have been slashed during the downturn, you may struggle to sell housing because local residents aren’t willing to spend money, and outsiders aren’t prepared to move there. On the other hand, if you look around you and see new businesses, new jobs and new families, there’s every chance that the local property market is buoyant.

In addition, make sure you don’t pay over-the-odds when you come to buy. Sites such as Right Move allow you to compare the prices of properties in your chosen area, so you should get a good idea of what your target dwelling is worth.

“You have to keep in mind that profit is in the purchase price,” says Brian Steel, an innovation advisor with Enterprise Europe who commands extensive personal experience of buying and selling commercial and domestic property.

“You buy as low as you can in order to achieve a profit, but you also have to be aware of the prices in that area, and find out what other developers are doing nearby.”

Again it all comes down a good knowledge of the market, which can only be achieved by research. Find out as much as you can from the internet, newspapers and estate agents themselves – don’t just rely on watching the plethora of property programmes that currently appear to have a monopoly on daytime TV scheduling.

“You just cannot overemphasise the importance of research”, says Nicholas Leeming, business development director at zoopla.co.uk. “You need to know what the demand is and don’t think that the first property you see is the one you’ve got to have – being impulsive is one of the biggest pitfalls and that’s why research is so vital.”

Leeming adds that it comes down to two very specific qualities: an understanding of the market and good judgement. “Don’t let your heart rule your head – be practical and don’t let yourself be rushed into a snap decision,” he says.

Steel is keen to point out the importance of tailoring your development to the demand in that area. “You’ve got to be sure of who you can sell the property to. There’s no point buying a five-bedroom house to convert into a student let if the nearest college is 20 miles away.

“In the same respect, there is little point in developing a very high spec property in a run down area because you aren’t going to attract the right kind of buyer.”

Steel also advises getting a structural survey. “A buyer’s survey isn’t worth the paper it’s written on. Some people buy property blind, then end up making a loss if there are serious problems with it.”

But probably the most important thing to remember to make sure your eyes aren’t too big for your wallet. It might seem like an obvious suggestion, but it is all too easy to go over budget chasing that ideal property and if the housing market were to change you might find yourself without a roof over your own head.

Start small and move forward by building up experience from each project, and by learning from your mistakes you will be able to take on more and more properties with confidence.

How to avoid property business pitfalls

The old adage tells us that no investment is as safe as bricks and mortar; but recent history has proven the folly of this notion. Property development is clearly as vulnerable to fluctuation and wider economic change as any other industry.

And unlike other businesses, in property development when things take a turn for the worse, there are very few ways to cut costs or reduce overheads. When times are hard you could be left with a house you cannot shift, fast decreasing in value.

Tracy Kellett of BDI Home Finders, a firm which provides advice to property buyers, says that it’s important to look at the rental yield of a property in case you have trouble selling. “In the current market, anything above 5% rental yield is OK. To work out this figure divide the annual rental divided by the purchase price,” says Kellet. “If you are a cautious investor, go for the best quality property you can afford in the best possible area. You will not lose out in the long term.”

Another major downfall with becoming a developer is that you need money, and lots of it. House prices may have fallen slightly recently, but the average UK home still costs well over £200,000. So unless you plan on investing a lot of time renovating a really run down property, a source of finance is a must. And because of such high prices, until you make your first sale it’s often impossible to grow or expand.

During the early stages of your property development career, you’ll have to be patient as the funds build in your coffers. You’ll also have to be resourceful, by shopping around, and utilising specialist sites such as 85percent.co.uk, mortgagesforbusiness.co.uk and ebslfinance.co.uk, you may be able to secure a crucial source of finance to get your venture off the ground.

You also have to pay close attention to stamp duty when buying property. The current Stamp Duty Land Tax threshold is £125,000 for residential properties and £150,000 for non-residential land and properties. For more information, check out the government website here .

It’s clear that becoming a property developer has the potential to lead to significant rewards, and with the right research and some level-headed judgement you could have the right foundations to build a strong business venture. But remember, in property development timing plays a huge part, and you need to be able to judge whether now is the right time for you.

See also  8 quick tips on how to become a property developer

Business models: Buy to let

Despite the general stagnation in the property market, the buy-to-let sector remains relatively buoyant; according to the Council of Mortgage Lenders, buy-to-let investment in the UK rose by 22% in 2010. The attraction is obvious; considering current rental prices in London, so on paper, it would seem like a way of making significant returns on an investment as well as an attractive career option. However, buying-to-let is no get rich quick scheme and there’s a lot of competition out there.

To ensure the property will pay off, it’s important to weigh up its potential to make money both now and in the future. Buy-to-let investors need to carefully assess the types of people who would be attracted to the property.

Consider its strengths and weaknesses compared to similar properties and, while the advice of your estate agent will be of some help, they are only going to be looking at the short term and will not necessarily be thinking about an investment that is going to bring in money well into the future.

Buy-to-let investors also need to add into the equation the fact that the property will not always be rented for 12 months a year. Even if you do find the ideal tenant, there is no guarantee he or she will stay for a long time thereby guaranteeing you a solid monthly income.

For example if you were to buy a £275,000 two-bedroom property to rent in South London, the figures might not be quite what you would expect. An estimated £1,000 a month rent with an average of one empty month a year would leave you with an annual income of £11,000.

Once you have deducted costs, including the management fee in some cases, furnishings, maintenance and repairs this figure ends up nearer the £8,000 mark. While not to be sniffed at, this means you would need to be paying significantly less than this on the mortgage for the property over the year before you begin to see a decent profit.

And of course there’s the additional costs, both in time and money, of maintaining, running and furnishing (if necessary) the property, all of which need to be taken into account. You can employ a management agency to help cut down on the hassle of finding the right tenants and then dealing with their problems, but they will take up to 15% of your rent for the privilege.

Greg Heywood started building up a portfolio of properties in 1993. He got to the stage of renting out up to 30 properties at any one time. Having built up enough capital, he set up his own estate agency in Milton Keynes called The Step, which offers alternatives to simply selling houses – such as a part-exchange package. At one stage, the company was the biggest buyer of residential properties in the UK. The company also offers services such as a part exchange service on properties. Currently turning over an annual £35m, Haywood said the buy-to-let market proved more problematic than expected.

“You have to make sure you can keep up with the emotional demand, so be prepared for the stress that it involves. There are also financial worries, even if the rent you’re bringing in exceeds the mortgage on the property. Unforeseen costs can crop up, such as maintenance and compliance issues.”

From these sort of figures it’s clear that buying-to-let, like stepping out on any new career, still requires a thorough examination of your personal finances. Rental income needs to outstrip mortgage interest payments by between 25 and 50% because if there is a gap in the rental period you will have to stump up yourself. Could you afford to pay both the loan on an investment property and the mortgage on your own house if you had no rent coming in?

While buying-to-let is clearly a viable business opportunity don’t rush into a rental property and end up overstretching your finances, because the returns may not be as much as you think.

Tips for property development success

It’s an uncertain time in the housing market with many experts at odds over what the future holds. But if you do decide to take the property plunge it might be worth remembering these key tips.

• Rent and sell – it is important to buy a property that is suitable for both resell and rental, so as to maximise your opportunity for profit. The two markets do not necessarily go in the same directions; often as one declines the other will pick up.
• Location, location, location – even in bad markets the properties with the best locations sell well, so look for good access to transport even in the cheapest of areas. However it is important to remember different people value location in different ways so, for example, young professionals want to get into town quickly but families with children tend to avoid living by main roads.
• Flexibility – make sure your finance package allows you to change your payments if your property takes longer to sell or let than expected. This will help ensure you don’t find them stretched too far.
• Talk to local estate agents – to get an idea of what buyers in the area are looking for.
• Don’t rush – take your time to get to know the market and the area. Don’t let estate agents push you for fear of missing out on a good deal or over worries that prices will go even higher.
• Get moving – however when you’ve found the property you think has potential don’t hang around. Find a conveyancer who can turn things around as quick as possible. It may be more cost effective to employ people to do the work for you. Even if you have excellent DIY skills, the sooner the property is finished, the sooner you can make a return on your investment.
• Renovate – budding Lawrence Llewellyn-Bowens will just have to keep their creative urges in check because the way to decorate a house so it will sell will not necessarily be one that matches your own personal tastes. Neutral colours and plain decoration throughout tends to get the best results.
• Don’t get carried away – decide on how much you want to spend and then stick to it. How many property programmes have you seen where they go wildly over budget? Well – learn from it!

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Are you planning on starting or expanding a property development company and need a business plan ? Investors are likely to request a business plan or investor presentation of some kind. A vital cornerstone for property development companies, business plans give important information about how your business will be run and how it will operate while also working to secure vital funding.

Every company creates something that outlines who they are, what they plan to do and how they plan to do it. How it will be funded, what kind of properties will be acquired, marketing and everything in between, the information gives anyone who reads it a deep look into the ‘nitty gritty’ of the property development company.

Why Do I need A Business Plan For My Property Development Business?

You need one because it’s an essential document providing vital details. The information it gives isn’t just there for investors, and its purpose doesn’t just start once it’s been written.

It’s a Learning Experience

Each individual business plan is exactly that, individual. It’s a daunting thing to undertake, especially not written one before. However, discovering the best way to property development business plan together helps you gain in-depth knowledge of the industry while learning more about your own business.

You’ll also find yourself going back to your business plan frequently and amending it according to new information or new ideas. It becomes an ongoing learning experience that gives you valuable insight into the world of property development

It Ensures You Know The Business Inside And Out

When you’re forced to sit down and actually think about every aspect of your business in painstaking detail, it gives you a detailed and informed plan. People who may opt not to create business plans can have much more scattered ideas about to achieve certain things or run their business to be successful.

Writing your business plan means that not only will you have that super detailed plan, you’ll be able to answer any questions and will have a clear, focused picture of what lies ahead. It means you’ll know your business as well as you know yourself, so you’ll be in sync with it and more adaptable to change.

It Attracts Investors And Funding

The primary goal of your business plan is to attract the interest of investors and secure funding for your business. Property development takes quite a bit of start-up money and it can be a while until you see any profit, so funding and investors can be a necessity.

It also helps you to secure any loans you need, such as bank loans. If you want a business loan, you’ll usually need a business plan complete with financial data and projections so the bank can assess the risk of lending.

What Information Do I Need To Include?

There are a plethora of different things you need to portray in your business plan. There are some sections that all business plans will have, no matter what the industry, and there are some that are unique to property development.

Each business plan will be unique, with some requiring sections that others don’t, but all property development business plans should include the following comprehensive sections:

Acquisition

This includes where you plan to buy property, the price range you wish to purchase in, projected timescales, ideal exit value, construction type and planning permission status. This is a vital part of your business plan and gives you a clear strategy to move forward with.

Funding Strategy

This is the section where you need to outline how you intend to raise the capital you need to purchase properties. Without a solid funding strategy you don’t have a business, so make sure you know exactly how much loan money, personal investment and outside investment you plan on using.

Development Strategy

This is the section where you’ll need to outline exactly how you plan on conducting developments and what kind of properties you’ll be targeting. Will you be doing loft conversions? Extensions? Buying land or existing property? Will planning permission be needed?

Company Structure

This might not seem important, but it is. It should be all ready to write up as you should already know exactly what the structure of the company will be. The easiest option is to set yourself as a limited company, but there are other options available and which one is right for you will depend on your individual business. If you’re unsure or confused about your options, you can always seek professional advice on the matter.

Exit Strategy

You’ll need to think about and outline how you intend to get the money out of the property. You can either sell a developed property or rent it out. It’s an important distinction to make and your investors will want to know. Whether you buy to sell or buy to let will have tax ramifications as well, so make sure you’ve thought it through and have outlined your reasoning.

Arguably the most important aspect of your business, this section outlines your financial projections. Expressed as a percentage and not as a figure, your projected profit margins should cover the amount of profit compared to revenue, the amount of profit compared to cost and your return on investment.

If you’re not sure how to calculate this, you can do some research about how profitability is assessed in property development.

Sales And Marketing

With more and more people going away from the traditional routes of simply using an agent, there are a long list of alternative methods of selling and marketing for you to consider. Do some research about marketing innovations within the industry and discuss any social media, pay per click or any other strategies you have in mind.

SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities and threats. This section is especially important if you want to secure external funding for your business from banks or investors. Make lists of each of the four pillars of SWOT, including costs of materials, current market values, projections, competitors and anything else you can think of that is applicable.

Even if you’re not looking to secure funding for your property development business, it’s still a good idea to do one for your own information. It gives you a bigger picture of the risks involved and you can tailor the rest of your strategy to account for key weaknesses or threats.

Either somewhere near the beginning or end of your business plan, preferably not in the middle, you should outline who will be working for the company. Who the directors are, any consultants you’ll be working with long-term and a diagram of the hierarchy should all be included.

Market Research

Market research is essential to any industry and it allows you to have a deep understanding of the market you’ll be going into. The best way to do it is to do the market research first. Look at overall data within the market, as well as more niche data sets. You can formulate an ironclad development and sales strategy this way.

How Do I Write My Business Plan for Starting a Property Development Company?

The first thing you’ll need to do is research. Each business is different, so each business plan will be different – you shouldn’t just download a template for this. It’s important. It’s personal. It needs to be written from scratch.

Research into the sections you should include, how it should be structured and how to best optimize the way it’s written are good starts. You can download a few templates to give you an idea, but don’t copy them directly.

Once you know what the individual sections of your business plan will be, it’s time to think long and hard about your business.

You’ll need to do some further research into best marketing practices and other areas of your business. Think about what you want to achieve as a company, what you stand for and who you want to be, and translate that into what will work best to help you achieve your goals.

Keep it neat and organized but don’t over-format it. A bunch of different font types, sizes and colours is only going to draw attention away from the content itself – so keep it simple.

Use graphs and visual aids in your document when necessary, and have these professionally created. You can use the help of a graphic designer or, if you have the skills yourself, you can use editing software to create professional-looking graphs. Excel graphs are functional, but they don’t have the same appeal.

Your business plan is important, so don’t cut corners when it comes to putting it together. Do your research, try your best and ask for help from professionals if you need it. Make sure you know exactly what you want to achieve and how before you sit down to get started and you’ll soon have a picture-perfect business plan you can be proud of. If you are serious about making a go of working in this industry, then you should look to invest in a business plan.

If you find it hard to get the right kind of planning and writing down, then you should look to our team here at Business Plan Writers UK . We are experts in property development business plan writing, and can use the information and analysis we do together to help create a clear plan of action to help take your needs further and create a business plan that works.

To find out how we can help with your business plan either call us on  020 8242 1577  or complete the contact form and one of our consultants will get straight back to you.

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Property Management Business Plan

People buy multiple properties these days, it can be for investment or to act as a future home, office space, some dream project, or whatnot.

And as they have so many properties, they’ll surely need someone to manage them and deal with all aspects of having a property. Also, most people are running short of time more often than not. Hence, they hire property managers to help them deal with their property efficiently and effectively.

So, it comes as no surprise that the property management business is growing. And if you are planning to get into it, all you need is a few tips and a property management business plan.

If you are planning to start a new property management business, the first thing you will need is a business plan. Use our sample property management business plan  to start writing your business plan in no time.

Before you start writing your business plan for your new property management business, spend as much time as you can reading through some examples of real estate-related business plans .

Industry Overview

The global property management market stood at a whopping market value of 13.88 billion US dollars in 2020 and isn’t going to slow down anytime soon.

The major reason for the growth in this industry is the requirement for mobility management as companies are promoting remote work due to the pandemic.

The other factors that have affected the property market are the adoption of technology, software services, and other such things which have brought about a change in trends in the real estate market.

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Things to Consider Before Writing a Property Management Business Plan

Build relevant skills.

Having skills relevant to your business, be it foundational skills for managing property soft skills for dealing with the people in your business, or the deals and exchanges aspect of your business would always act as an added advantage for you. Hence, before getting started, it would be good to develop some basic skills and have a method to keep updating them as you work. Your skills alone can also become your business’s unique selling point.

Join Associations and Build Your Network

Networking is a crucial aspect in every field related to real estate, hence it is essential for your property management business too. Your network should be good and diverse and consist of a variety of people, even if they are your competitors. You’ll never know who might get you your next deal.

You can easily do so by building strong connections and joining relevant associations which give you more opportunities to network.

Use Technology

We owe the speed and efficiency of our work to technology. The same holds for the property management business too. You no longer need to work traditionally and laboriously of managing your properties, and use technology instead to make your work of maintaining all those details easier and more organized.

Build your Website

Building your website early gives you a head start on promoting your business and makes reaching out to your potential clients easier. Hence, if you plan on starting a business, build your website today to help you promote as much as you can.

Chalking out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample property management business plan for you to get a good idea about how perfect a property management business plan should look and what details you will need to include in your stunning business plan.

Property Management Business Plan Outline

This is the standard property management business plan outline which will cover all important sections that you should include in your business plan.

• Mission statement
• Vision Statement
• Customer Focus
• Success Factors
• Financial Summary
• 3 Year profit forecast
• Business Structure
• Startup cost
• Products and services
• Market Analysis
• Industry Analysis
• Market Trends
• Target Market
• SWOT Analysis
• Targeted Cold Calls
• Online Marketing
• Publications
• Community Events/Organizations
• Pricing Strategy
• Financial Plan
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

After getting started with Upmetrics , you can copy this sample property management business plan into your business plan and modify the required information and download your property management business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

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Download a sample property management business plan

Need help writing your business plan from scratch? Here you go;  download our free property management business plan pdf  to start.

It’s a modern business plan template specifically designed for your property management business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Last updated: 21 October 2022

Take it from someone who’s spoken to a lot of investors over the last few years: almost everyone who achieves great success started out with a solid plan.

All businesses start out with a plan . Even if that plan is just “I think I can buy this widget for £1 and sell it for £1.50”, it’s still a statement of what the business will do and how it will make a profit.

But many – in fact, most – wannabe property investors start out without even the most basic of plans. Often, people have nothing more than vague thoughts like “ property prices go up, so it’s a good investment ” or “ most wealthy people seem to own property ”.

It might feel like sitting around planning is just delaying you from getting out to look at properties and start making money. But take it from someone who’s spoken to a lot of investors over the last few years: almost everyone who achieves great success started out with a solid plan.

(Or to put it another, more painful way: almost everyone who didn’t start with a plan ends up disappointed with where they end up – however much effort, money and time they put in.)

What does a rental property business plan look like?

It certainly doesn't need to be 100 spiral-bound pages of projections and fancy charts. In fact, the best plan would be so simple that it fits on the back of an index card – meaning that you can commit it to memory and use it to drive every decision you make.

In order to get to that simplicity though, you might need to do some seriously brain-straining thinking first.

It's not easy, but it is simple: your plan basically just needs to set out…

Where you are now

• Where you want to get to, and
• What actions you're going to take to bridge the gap

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To give a cheesy analogy, you can't plan a route unless you know where you're starting from.

Working out your starting point is the easiest part, because it involves information that's either known or easily knowable to you.

You'll need to be clear about:

• The amount of money you've got to invest
• The amount of savings you can allocate to property investment in future years
• The time you can invest each week or month
• The skills and knowledge you can apply to your property business

Note that I said it was the easiest part, but still not easy – because it involves honesty about what you can commit, and self-knowledge to determine where your strengths lie.

Knowing how much money you've got to invest should be straightforward, but it's probably worthwhile speaking to a mortgage broker to check that you'll have borrowing options – because this will determine your total investment figure. A broker will also be able to tell you about your options around releasing equity from your own home, if that's something you want to consider.

I'd also strongly encourage you to consider what “emergency fund” you want to keep in cash, and deduct that from your total investable funds. I suggest having at least six months' expenses in the bank at all times: the last thing you want is to plough every last penny into investments, then lose your job the next day and be unable to pay your bills.

Where you want to get to

So now you know where you're starting from, where do you want to end up? In other words, what's your goal?

Yes, you want to be “rich”, or “secure”, or “build a future” – but what does that actually mean, in pounds and pence terms, for you?

And just as importantly, when do you want to have achieved that?

You might be surprised by how much thought is involved in answering these questions properly. It's easy to throw around terms like “enough to fund my lifestyle” and assume that it might involve an income of £10,000 per month, but it's another matter entirely to look honestly at your ideal lifestyle and determine what a genuinely meaningful figure is.

The same is true for “when” – and it's an often-ignored factor that actually cuts to the heart of the most basic of investment decisions.

For example, take a choice between two properties:

• Property 1 will give a return on your investment of 15% but will probably never increase in value
• Property 2 will give a return of 7% but has the potential to double in value over the next decade.

If your goal is to create a certain monthly income within three years, the Property 1 is likely to be a better choice. Growth is unlikely to happen to any great extent over that time, so you need to optimise for cash in the bank right now.

On the other hand, if you have a decade before you want to have achieved your goal, Property 2 is probably the better bet. It very much is a “bet” because you're taking something of a gamble on capital growth, but it's got a lot of time to happen – and when it does, your returns will dwarf the higher rental income you'd have made from the other property.

That's just one example of why making even simple decisions in your property business are impossible without having that most basic ingredient of your plan: where you ultimately want to end up, and when.

So, by this point in the plan you need to:

• Assess your finances to build up an honest picture of where you are now
• Put some serious thought into where you want to get to, and when

If you need help with this goal-setting process, I co-own Property Hub Invest which offers free strategy meetings . It's often easier to work this stuff out in conversation with someone who knows their stuff, rather than doing it all in your own head.

That's a great start, but for most people it'll produce an uncomfortable insight: the gap between where you are and where you want to be seems impossibly large! With the resources you've got now, how are you possibly going to reach your goal in a sensible period of time?

Well, that's where it's time to start thinking about the details of the third step: the strategy you'll use to pursue your goal.

A strategy to bridge the gap

The steps you take to get from Point A to Point Z are what's commonly referred to as your strategy – and strategy is a vital component of your business plan.

The way I like to think about strategy is the way you compensate for a lack of cash . It's an unusual way to look at it, but I find it useful – because it tells you (given your timeframe and your goal) how much heavy-lifting your strategy will need to do to keep you on track.

Think of it like this: if you had £10m in the bank and your goal was to make an income of £5,000 per month within a year, you wouldn't need any strategy at all . You could just use your £10m to buy any properties, anywhere – you wouldn't need to maximise the rent, manage them well or even keep them all occupied at all times! You'd be able to buy so much property that you really couldn't fail.

Sure, it'd be a pretty stupid thing to do – you should really have had a more ambitious goal – but you get the point.

Obviously, most of us aren't in that position – and that's why we need a strategy.

So, just what position are you in?

A rule of thumb

A handy way of looking at it is to take the amount of money you've got to invest in property, and assume that you can get a 5% annual return on that money (ROI) – which is a rough rule-of-thumb for a normal property bought with a 75% mortgage.

So, if you've got £100,000, you can generate a (pre-tax) profit of £5,000 per year – or £416 per month.

That's unlikely to be enough to hit most people's goals – but then there's the time factor. If you save up the rental income for 20 years, you'll be able to buy another batch of properties just like the first – so you'll now have income of £832 per month.

If you're happy with that, then you've already got your strategy: buy properties that will give you your desired ROI, then wait!

Portfolio-building strategies

But most people will want more than that: we've hardly been talking about life-changing sums, and 20 years is a long time to wait before you can buy again!

This is where more of an advanced strategy comes in, allowing you to get better results, faster.

This might include:

• Buying properties and adding value, so you can refinance at the higher value and buy your next property more quickly ( learn more about this strategy )
• Buying properties at a discount, allowing you again to refinance at the higher value and move on to the next one
• Turning properties into HMOs, so you can generate a higher ROI on them
• “Flipping” properties for a profit, so you can replenish your cash more quickly ( read my guide to flipping )

…or something else entirely.

I go into different strategies in enormous detail in my book, The Complete Guide To Property Investment .

Simply appreciating the need for one of these strategies from the start is a really big deal.

Most people don't: they'll rush in, use all their money to buy properties that generate (say) £500 profit per month, then…what? They'll be stuck – because they didn't go in with a plan for how they were going to get to their target number . They'll effectively be starting from scratch, having to scrape together the money to go again.

It's extremely common, and it doesn't surprise me – but it does frustrate me. If they'd started with just a bit of time making a plan, they wouldn't have made this mistake – because it would have become very obvious that they wouldn't reach their goal without applying some strategy.

Any of the strategies I listed (or a different one, or a combination of several of them), when applied effectively, can get you to where you need to be. But that's not to say that all of them will be equally good for you. Each of them has different risk factors, requires different time commitments, are suited to different skill sets, and so on.

That's why this is your business plan: copying someone else's homework isn't going to do you any good, because their skills, attributes and preferences will be different from yours.

For example, one person's plan might be to get their hands dirty by renovating properties for resale – completing two projects per year, and using the profits to buy an HMO. Within five years they'll have five HMOs, which will give them all the income they need.

Someone else might be hopeless at anything hands-on, but a master negotiator. Their plan could be to buy at enough of a discount that they can pull at least half of their funds back out again by refinancing – and keep doing that until in ten years' time they have 15 single-let properties giving them their target income figure.

(That's why when someone emails me asking if their strategy “sounds good”, I have to say that I don't know: usually it sounds like on paper like it would work for someone , but I have no idea if they're the right person to execute it.)

So, coming up with your strategy involves:

• Starting with an assessment of where you are now
• Deciding where you want to get to, and by when
• Seeing how far you'll fall short by just buying “normal” properties
• Thinking about your own skills, time and preferences to choose which strategy (or strategies) you'll use to fill in the gap

It might take a while, and that's OK – it's not an easy decision . To take the pressure off though, remember: your plan isn't set in stone. It's important to start with a clear vision and not get distracted by every new opportunity that comes your way, but every plan is just a starting point: you'll be seeing what works, reviewing and adjusting course along the way.

Once you've got a strategy down on paper, that's a huge step – and you should congratulate yourself, because it's a step that most people will never make (and will suffer for).

But of course, the act of writing the plan isn't going to magic it into existence: you need to get out there and execute on the plan.

Turning your property business plan into action

Having an appropriate goal and a solid strategy to get you there are essential, sure – but nothing is going to happen until you actually take the steps that are necessary to execute that strategy.

If you don't take the time to identify the steps and make a plan to carry them out, you'll end up in “pulling an all-nighter the day before your homework is due in” mode. And you don't want that: it's no good setting a five-year goal, feeling all virtuous for being such a strategic and big-picture thinker, then realising in four years and 364 days that you've not actually got any closer towards making it a reality!

So let's get those steps in place. And the good news is…it's really simple. (The best things usually are.)

Breaking it down

However big, ambitious and far in the future a goal seems to be, all goals are achieved in exactly the same way : by breaking them down into individual tasks, and working through those tasks one by one.

As you work through those tasks, it’s important to have sub-goals as “checkpoints” along the way.

Sub-goals are how you stay on track: by setting a deadline for each sub-goal, you can make sure that your progress is fast enough. They also keep you motivated, because it means you’ll always have a small “win” on the horizon: you won’t just be looking at the main goal (potentially) years off in the future. Think of them as mile markers at the side of a marathon course.

To put it another way:

Small task + Small task + Small task = Sub-goal Sub-goal + Sub-goal + Sub-goal = Overall goal

It's those small daily tasks that are the foundations of your achievement. And that's the beauty of a good plan: all you need to concentrate on is ticking off your tasks each day, and your overall goal is achieved automatically!

So, this final step in your plan is about breaking that big goal down into sub-goals, and those sub-goals down into bite-sized individual tasks. That's it!

As you break it down, there are a few things I find are useful to think about…

One-off tasks v recurring tasks

Your business will have two types of task:

• One-off tasks , like finding a mortgage broker
• Recurring tasks , like viewing properties and making offers

These two types of task will both appear in your weekly, monthly and quarterly to-do lists. A useful way of planning your time is to start by filling in your recurring tasks – like going through portals to find new potential acquisitions every day, and calling agents to follow up on offers once per week – then adding your recurring tasks on top.

By thinking about both types, you'll make sure you're not dropping the ball on the important day-by-day stuff, but you're also not ignoring the big-picture one-offs that are going to make a huge difference to your business in the long run.

The first, simplest step

Just like you break a goal down into sub-goals and sub-goals down into tasks, I favour breaking every one-off task down into the smallest possible unit .

For example, “find a mortgage broker” could be an important one-off task for you, but it's not something you can just sit down and do until it's done. Because it seems nebulous and you can never identify a block of time when you can do it from start to finish, you can end up never doing it at all.

Instead, you'll make yourself feel better by ticking off smaller tasks that seem easier – but are often less important.

The solution is to break every task down into as many sub-tasks as possible. So instead of “find a mortgage broker”, the tasks become :

• Email 3 contacts to ask for recommendations
• Post on The Property Hub forum to ask for recommendations
• Email everyone who is recommended to set up a quick call
• Draw up a shortlist of 2-3 people to have a longer conversation with
• Pick a winner

Doesn't that seem much easier already? You can imagine sitting down and bashing out the first task in five minutes right now, then you're underway!

Who will do each job?

Here's a potential lightbulb moment: you don't have to do everything in your business yourself.

Any business has different “functions”, or departments – like sales, manufacturing, and admin. A property business is no exception.

The basic functions of all property businesses are the same:

• Acquisition
• Refurbishment
• Refinancing/selling

The types of task that fall within each function will depend on your business plan. For example, if your aim is to find properties you can buy “below market value”, acquisition could be a major part of the business – involving direct-to-vendor marketing, networking with estate agents, and attending auctions.

On the other hand, if your model involves buying properties that you think will experience strong capital growth, there could be a lot more tasks in the “research” part of the business – and acquisition could be very straightforward once you’ve identified the opportunity itself.

Could you do every task within every function yourself? Maybe.

Could the business achieve better results if you bring in specialists to do what they do best? Definitely .

You could go big and employ an assistant to view properties and make offers for you, or just make sure you outsource functions like management and accountancy to the relevant professionals.

Whatever you do, once you start thinking about your property venture as a business with various departments, you'll start to break away from the idea that this is something you have to do all on your own – and that's a very powerful insight.

OK, this has been a long one – but we've covered a lot of ground.

To recap, those critical steps are:

• Assess where you are now
• Work out where you want to be, and by when
• Outline a strategy to get you there
• Fill in the detail, to get you from “big picture” to individual steps

It's a process that's worked for me, and I've seen it work for many investors I've encouraged to put it into action too.

Its power is in its simplicity: you take the time to intelligently decide exactly what you need to do, then you figure out a way to (to borrow a registered trademark) just do it . As long as you show up and work through your to-do list each day, the big, scary, long-term goal takes care of itself!

Of course, you'll need to assess your progress and adjust course along the way: nothing will pan out exactly as expected, and there's a lot that can change over a timespan of several years.

But by having your plan, what you won't do is get distracted by every new idea that comes your way – researching HMOs one day, and holiday lets the next – and end up getting nowhere.

(You'd be amazed by how many plan-less people that description fits to a tee.)

So now you know how to put a property business plan together. It's not a plan that will necessarily get you funding from the bank, but it's something more important than that: a plan you can use every day to make sure you stay on track to hit your goals.

The one thing that every successful investor does