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8 things I learnt about using twitter as a participation tool

by Olivia Mitchell | 29 comments

Today, I presented a session remotely at the Presentation Camp at Stanford University, California. My session was on “How to engage your audience with Twitter” and I tried to do exactly that during my presentation.

Here’s what I learnt from my experience:

1. Design your presentation for Twitter

I used two strategies that took into account that my audience would be tweeting. These are the strategies:

Break up your presentation into small sections. Use the breaks between sections to pause your presentation and respond to questions or issues raised on Twitter. I had three sections and took a twitter break after each one.
Have “tweetbites” scattered during your presentation. Tweetbites are soundbites (under 140 characters of course) that will get picked up and tweeted by your audience. Repeat your tweetbites so that people can tweet them easily. My most successful one was:

2. Encourage your audience to tweet

Let your audience know you would like them to tweet during your presentation and tell them exactly how. Set up a separate hashtag for the presentation. If your presentation is part of a conference with its own hashtag, I still recommend a separate hashtag for your session. That will ensure you can follow just the tweets for your session.

To set up a hashtag, first follow @hashtags , it will automatically follow you back. Then you simply create your hashtag by typing a hash symbol in front of your chosen tag. You can search the hashtags site to ensure your tag isn’t already in use. We found it took several hours for twitter search to pick up on our hashtag, so I recommend doing this the day before your presentation.

3. Don’t forget the non-tweeters

We did have a couple of people who were not twitter-enabled. During the twitter breaks they were able to ask questions. But it wasn’t an ideal experience for them. I don’t know whether this would be such an issue in a standard conference presentation (the fact that I was a remote presenter and that the presentation was about using twitter in a presentation – made it very tweet-focused). But thinking through how non-tweeters are going to participate is important.

4. Use multiple ways to monitor the Twitterstream

In my presentation, I suggested three ways you could monitor the twitterstream for your presentation:

Take twitter breaks to check out the twitterstream and answer any questions.
Appoint an audience member to be the Twitter monitor and to let you know when there are issues arising on the Twitterstream that you need to respond to.
Display the twitterstream live so that both you and the audience can see it.

I found I needed to use all three of these to try and keep up with the stream of tweets coming through (and even then I didn’t manage to keep up). There were only eight people in the room tweeting (some also tweeting remotely) but they managed to generate over 80 tweets in 40 minutes! Having the twitter monitor was the most useful strategy for me. My partner, Tony, monitored the twitterstream and wrote down the most critical tweets for me to respond to on notepaper and passed them to me.

5. Ask the audience to retweet (RT) the tweets they want you to address

6. Let go of the illusion that you might know more than the audience

Twitter allows the audience to offer their expertise. This happened almost immediately in my presentation. We had set up a search for #prescampo at www.search.twitter.com to show the twitterstream. We used a firefox plugin called Reload Every to refresh the page every 10 seconds. Within a couple of minutes of starting @Jeffhurt (who participated remotely from Texas) suggested we use www.tweetchat.com . Wow! That was so much better. It refreshed itself as soon as new tweets came through and has a tweetbox so that you can also tweet from the page and it automatically adds the hashtag.

Thank you so much Jeff for all the expertise that you contributed during the presentation.

7. Tweet the questions you want the audience to respond to

I had planned four specific questions I wanted to ask the audience during my presentation. I had these ready to go, so that I could tweet them at the appropriate time in my presentation. I did this by having four separate twitter tabs open in firefox each with one question ready to tweet. It worked but please do tell me if there’s an easier way of doing this!

8. You don’t have to respond to all the questions during your presentation

That’s part of the beauty of using Twitter. The questions are saved for you. There were a number of questions that I missed and I responded to them after the presentation through Twitter.

This list is just my main learnings from delivering the presentation. There’s heaps more value that you can get by reviewing the twitterstream which summarizes my main points and includes the expertise of the audience. I’ve created a pdf of the twitterstream that you can download here: twitterstream-prescampo. For those who would like the substance of my presentation, you can find it in two guest posts I wrote last week:

How to present while people are twittering

7 ways to use Twitter to engage your audience

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29 Comments

I attended this presentation remotely from Dallas. It was a great experience thanks to Oliva’s prepared questions, several audience members tweeting her high points and the ability to ask questions as well as respond to questions. I saw it as the ultimate learning experience: having the value of a seasoned presenter guiding our process and adding content, and peer to peer learning with attendees. While I couldn’t hear the presentation, I found myself retaining more information because I was typing the information and retweeting when I thought it was worth everyone hearing again (including those that follow me but were not there.) I also saved the entire tweet chat as a PDF for later mining and I expanded my network with some other like-minded people.

Here’s the real interesting thing: I’ve already had three people tweet me and ask me for more information on what I learned from the presentation. They were following our tweetchat but not typing. They were observing from afar. One friend saw me at a meeting this evening and asked for more information about what had happened. She was following the conversation too and got very excited. What a way to extend the learning and grow the attendance pool-adding Twitter to your presentation! Thanks Olivia and thanks Presentation Camp!

Thanks Jeff – again. It was so valuable having you involved, and so valuable now to get your perspective. I’m a little overawed by the impact but excited by the potential.

Excellent idea Jeff to make a pdf of the twitterstream. I’ve made one for people to download from the post. Thanks Jeff

I’m glad you made a PDF, because I was getting ready to delete those tweets! I really should have used a test account, looking back 🙂

Perhaps I’m also reacting to something you said in the presentation regarding being careful about what you say on Twitter, since whatever you type shouldn’t be different than something you’d say out loud. That said, I’m not sure I fully subscribe to that theory. One of the things I learned from designing and evaluating eLearning is that introverts who would normally never speak up in class would blossom in a text-based environment. I think you’ll get more unfiltered but honest comments via a text channel, which can backfire…but also be a good thing.

I have more notes (and Jay Cross took video of his laptop during part of your presentation), but will respond more fully in a bit.

Had great fun with that session!

Hi Carolyn – I totally agree with you that one of the benefits of using twitter is that it allows people who would not normally speak up to voice their thoughts and opinions. My comment about not tweeting anything different than what you would say out loud was in a different context. That context is as an internal decision-making tool to decide whether to tweet something which could be potentially hurtful to the presenter. So, I’m putting that forward as a principle by which to judge whether you should tweet what you’re thinking. If you’d be prepared to say it out loud to the presenter – then go ahead. If not, keep it to yourself.

Glad you had fun – it was a pretty full-on experience! Olivia

Great sharing of best practices. Thanks. I was at a presentation last week with Scott Klososky and he used http://wiffiti.com in a similar fashion. It addressed the issue of not everyone being on Twitter, because you text your messages in, and more people seem to know how to text than have Twitter accounts.

I look forward to trying some of these ideas in my next presentation.

Hi Todd, I’ve had a look at http://wiffiti.com – looks as if it’s a great solution – but only if you’re in the US. Doesn’t work outside of the US – so no good for me in NZ and others in the rest of the world. Olivia

i don’t know if i don’t get this but why would i as a presenter want my audience to be distracted? and second, why as an audience do i want to first pay for something of value and then waste the experience because i need to be a cool twitterer

just because twitter is cool (right now) i don’t think one has to use it all the time. lectures and speeches are supposed to teach people something and therefore require focus and attention, by both the presenter and the audience. if i as a participant start twittering every other minute i won’t have the time to actually digest and think about what is being said … this is obviously only the case if the speaker has something to teach/say that is of value. if we are talking about some new product introduction well then twitter away. there is value in concentration and focus, studies after studies have shown that multi tasking is a myth and that in all cases single taskers outperform multi taskers.

Hi Carsten – thanks for your comment. I think the issue of distraction when tweeting during a presentation is a very real one. But there are two distinctions to make. First, it depends on the individual. Some people finds that tweeting while they’re listening helps them focus more and to really engage with the content. You might compare it to taking notes during a lecture. Others do find it distracting. The second distinction is between tweeting the highlights of the presentation (which is like taking notes) and trying to read the twitterstream while the presenter is talking. As you say, that’s likely to be difficult to do. Bert Decker has also pointed out in his post on the issue . He’s pointed out that trying to read the twitterstream is like trying to read a bullet-point slide while the presenter is talking. It leads to cognitive dissonance. Olivia

I’ve been using Today’s Meet as a real-time chat space for conference sessions. At conferences where many are tweeting, I find that people use Twitter primarily to broadcast their favorite tidbits out to the rest of the Twitterverse, whereas they use Today’s Meet for an internal backchannel – swapping relevant links, discussing points – among those at the conference. You can see an example of the difference looking at this Today’sMeet and the tweets from the same conference .

Thank you for those links Nina. That’s really interesting. Olivia

I’ve found Tweetdeck ( http://tweetdeck.com ) to be useful during presentations. You can organize it to have special live searches running on hashtags and very quickly reply to comments coming in from the audience.

Thanks for these suggestions!

-Josh Knauer http://twitter.com/jknauer

I thought about using tweetdeck (my normal twitter application) but I thought that I would prefer to just see the tweets related the presentation on one page (and not be potentially distracted by other stuff). Also if you want to display the twitterstream I think it’s better to just that stream on the screen and nothing else.

Olivia – This is a wonderful and value packed post! I have participated in many online conference calls and video conferences where Twitter was used as a primary promotion tool to attract additional participants in addition to fielding questions. I have yet to do this in a live setting, but I think it is brilliant.

The tips you provide and the detailed rationale for each one serves as the perfect road map for giving this powerful idea a try. One of the aspects I love most is the idea that you can extend the conference experience beyond its completion as you answer tweets that weren’t answered during the session. By tracking the hash tag, the follow and interaction can continue for weeks.

Just another powerful example of how profound Twitter’s affect will be on communications as we move into the future. This is really exciting as a dynamic use of Twitter as a business building, branding and educational tool.

James http://www.Twitter.com/AskJamesHolmes

Olivia, great post! For your #7 I would recommend twuffer.com to pre-schedule tweeted questions. HootSuite also has the ability to pre-schedule tweets. Then you wouldn’t need so many windows open.

One thing I am interested in, is how to filter tweets during a presentation or public event. I deal with some high-end large special events that sometimes have controversy or conflicting groups involved. (gay audience, political audience, products launching with stiff competition). At the same time, organizers are asking to have live, public twitter included in the event to make it fun for attendees.

What do people think is the best way to include twitter in a live event, without allowing too much access or spotlight on the few bad apples that may tweet ugly or hateful things? I’m thinking some kind of filter or delay, similar to live TV broadcast… but I’d love people’s specific thoughts or implementation ideas.

Thanks! @ejpevents

I had considered pre-scheduled tweets, but the problem is I wanted them to appear at exactly the same time as I posed the question orally. Pre-scheduling them would be a little like attempting to pre-schedule the transitions between your PowerPoint slides.

I’m also interested in the answer to your second point – about filtering/moderating the chat. There will be people who know far more about this than I do, but my initial thought is that with twitter that’s not possible. But there must be other chat software available that has a moderation function?

GREAT Tips! Retweet worthy for sure!

You asked if there’s an easier way to tweet your Questions During your presentation…

Here you go:

1) Enter them by using TweetLater.com 2) If your presentation is at a set time, you can pre-schedule those tweets to go out during the appropriate section.

Ex. Every 10-15 minutes, one of your Q’s will Auto-Tweet WHILE you’re presenting in front of the room.

The coolest thing about that – is people Freak out w/ your magical skills of being in several places at once.

Thanks CoachDeb for your suggestion – problem with tweetlater and other tweet scheduling services is that I can’t predict exactly when I want the tweet to go out eg: if start of my presentation is delayed or there’s a discussion with the audience which holds things up, then the tweets will be out of sync with my presentation. Olivia

The current tools still leave a little to be desired. A mechanism like Google Moderator uses (where the audience can rate the questions) would be very helpful. (For example: http://moderator.appspot.com/#15/e=c9&t=2 )

I think there should also be a distinction between electronically sending questions and live-blogging. Sending questions doesn’t take long ans has value to the whole group, but live-blogging is distracting to the audience and they don’t get any benefit. (And research has shown that human brains don’t comprehend as much when they try to multi-task anyway, so the bloggers really aren’t getting as much out of the presentation as they would like everyone to believe.)

What I find most interesting about this discussion is point number 6. Let go of the illusion that you might know more than the audience. I write, consult, and speak on the human factor of technology particularly new social media. The biggest hurdle in the way of all of these tools is old norms. I find new social media tools require new skills. The ability to co-create with your audience is exciting, but can be very scary. Letting people know community allows for so much more expression of self is the first step. This seems lofty at first until people play with things like Twitter. Then, they are usually sold.

TweetLater.com can be useful here, I agree. Re-tweeting is also very useful (participating tool) – I have tried this out. Through Twitter Search and Twitterfall you can filter subjects – but participants? I am using Twitter now during presentations.

RE: 2. Encourage your audience to tweet. Much too cool for my beating heart. I have presentation for international audience and looking for Twitter apps to engage audience more. Your solutions with Tweetchat.com and Reload Every worked great right out of the box. You get a stumbleupon vote from me, blog post and RT just for this one idea. Great stuff.

Thanks Doug, and glad you found tweetchat useful. Olivia

These are excellent suggestions! Wish I would have had them prior to my talk about SMM at Ad Club just now. I would have strongly encouraged the “twitter enabled” (probably about half of the group by the show of hands) to tweet throughout. Will remember for next time. Thanks again!

Hi Mary Ellen, that is annoying when you read something just after the time you needed it. Olivia

Thanks for this great post. I do think it is not always possible to have more people monitor twitter during a presentation. I’m not sure whether your question in number 7 has been solved. 7. Tweet the questions you want the audience to respond to I had planned four specific questions————–cut — question ready to tweet. It worked but please do tell me if there’s an easier way of doing this!

There are some great PowerPoint-twitter integration tools available at http://bit.ly/dG4c6r

I had never thought of using Twitter as a good benchmark of the amount of text you should limit yourself to for each slide but it makes a lot of sense. I also agree that it’s a great tool to engage with your audience so I will definitely be using these tips when consulting for our clients. As a powerpoint company we tend to focus all of our efforts in designing the perfect slide but we tend to forget the importance of engaging with audiences. Powerpoint slide design should definitely not be the only focus of our work in the future. Thank and keep the articles coming, love this stuff!

Hello There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely comeback.

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links for 2009-03-02 at DeStructUred Blog - [...] 8 things I learnt about using twitter as a participation tool : Speaking about Presenting (tags: tips web2.0 twitter…
Turulcsirip - Drupalcon DC - [...] presenters using Twitter - check out these tips for incoporating Twitter into your presentation: http://www.speakingaboutpresenting.com/audience/twitter-participation-presentation/ « el?z? | Drupalcon…
Pivotal Public Speaking » How are you harnessing Twitter in your presentations? - [...] Mitchell as given us an excellent 8 key points on presenting live to a Twittering audience. And Laura Bergells…
Should you display the live twitter stream on a large screen? : Speaking about Presenting - [...] more ideas on this see my posts 8 things I learnt about using Twitter as a participation tool and…
Midcourse Corrections » Blog Archive » Twitter Isn’t Ruining Your Presentation: You Are! - [...] Paper: Tweeting At Conferences Eight Ways To Make Your Meeting Or Event Blog And Twitter Friendly The 8 Things…
AcKnowledge Consulting » Blog Archive » Twitter and the challenge of openness - [...] - but see Olivia Mitchell’s blog posts How to Present While People are Twittering and 8 things I learnt about…
Twitter, It’s Not Just for Stalking Anymore! « The Animated Librarian - [...] the heard and use those Twitters for good. Olivia Mitchell also wrote a post recently called “8 Things I…
Twitteren op de achtergrond | Online Faciliteren en meer - [...] Olivia Mitchell gaat nog een stap verder en beschrijft 8 praktische tips hoe twitter goed te gebruiken is als…
Twitteren op de achtergrond : Link2Learn - [...] Olivia Mitchell gaat nog een stap verder en beschrijft 8 praktische tips hoe twitter goed te gebruiken is als…
links for 2010-05-04 « David Wicks: Educational Technology - [...] 8 things I learnt about using twitter as a participation tool : Speaking about Presenting How to engage your…
Should you display the live twitter stream on a large screen? | GavLabs | Making IT Simple - [...] more ideas on this see my posts 8 things I learnt about using Twitter as a participation tool and 7 ways…
Should You Display the Live Twitter Stream on the Big Screen? — Pistachio - [...] more ideas on this see my posts 8 things I learnt about using Twitter as a participation tool and…
Twitteren op de achtergrond | En Nu Online - [...] Olivia Mitchell gaat nog een stap verder en beschrijft 8 praktische tips hoe twitter goed te gebruiken is als…

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How To Integrate Twitter with PowerPoint

Social media integration has become an integral part of presentations and public speaking events. Platforms like Twitter allow real-time engagement and feedback, which can greatly enhance the impact and reach of your PowerPoint presentation.

In this blog post, we will provide a step-by-step guide on how to integrate Twitter into your PowerPoint slides, along with tips to maximize engagement.

Prerequisites

A Twitter account
PowerPoint installed on your computer
Stable internet connection
Access to Twitter’s API (Application Programming Interface)

Steps to Integrate Twitter

1. set up a twitter app.

The first step is to set up a Twitter app to get access to the Twitter API.

Go to Twitter’s Developer Platform and sign up for a developer account. This is free.
Create a new Twitter app and generate your consumer key and access token.
Make a note of these keys as you will need to provide them later to authenticate.

2. Install the PowerPoint Add-in

Next, you need to install the Presentweets add-in for PowerPoint. This handy tool allows you to integrate tweets directly into your PowerPoint slides.

Go to https://www.elartedepresentar.com/presentweets/index_en.html and download the Presentweets add-in.
Follow the setup instructions to install it on your PowerPoint.

3. Authenticate with Twitter

Once Presentweets is enabled in your PowerPoint, you need to connect it to your Twitter account.

In PowerPoint, go to the Presentweets tab.
Click on “Account Settings”.
Enter your Twitter API keys here and click Authenticate.

4. Insert Tweets

You can now easily insert tweets into any slide:

Navigate to the slide where you want the tweet.
Go to the Presentweets tab and click “Insert Tweet”.
Compose your tweet in the pop-up box ensuring it’s within Twitter’s 280 character limit.
The tweet will be inserted as a text box that will be posted automatically when that slide is displayed during your presentation.

You can insert multiple tweets across various slides this way.

Tips for Maximizing Engagement

Now that Twitter is integrated into your presentation, here are some tips to boost engagement:

Promote a unique hashtag: Encourage your audience to tweet thoughts and feedback with a custom hashtag. Display this hashtag visibly on your slides.
Showcase tweets during presentation: If possible, have a secondary display or projector showing the Twitter feed with your custom hashtag in real-time.
Engage with tweets: If interesting points or questions arise on the Twitter feed, incorporate and address them during the presentation.
Share presentation online: Upload your presentation to SlideShare or your website to allow the conversation to continue beyond the event.

Seamlessly blending your PowerPoint presentation with a live Twitter feed can take your public speaking to the next level. Use the steps outlined above to set up the integration, insert tweets across slides, and leverage Twitter to maximize engagement with your audience. The real-time connection with viewers will make for a truly dynamic, interactive session.

About The Author

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Tweeting Your Way to Engaging Presentations: Unleashing the Power of Twitter in Interactive Talks

August 12, 2014 / Blog interactive presentations, powerpoint add-on, presentation tips, social media, Twitter

In recent years, the word ‘tweet’ has come to mean more than just the chirping of a small bird.

Since its successful launch in 2006, Twitter has become one of the most popular social media platforms on the Internet today. It recorded 500 million registered users in 2012, and the numbers have only been growing since then. It’s time to consider that a majority of your audience make part of this huge number.

Incorporating elements of social media in your presentation makes it more interactive and relatable, especially to a younger crowd, who may be more active in the social media scene. But for users of all ages, an interactive presentation is an effective presentation.

Twitter gives you the ability to reach out to people who aren’t even in the auditorium with you. Twitter can be a valuable presentation tool if you’re presenting at an industry event (or any other occasion where you expect to have a large audience).

Use a hashtag (or two)

Hashtags are a bit tricky for social media beginners, but it’s the most useful Twitter tool for your presentation. It’ll help create a back channel of discussions. Presentation coach Lisa Marshall suggests the use of two hashtags: one that’s unique and specific to your presentation or the event you’re speaking at, and another that covers the general topic you’re covering.

The first one is moderates all discussions about your presentation into one place, while the second allows non-attendees to see the tweets about your presentations. Just remember that the hashtags you choose shouldn’t be too long or complicated. Flash them in bold letters in your PowerPoint presentation .

It’s also become the norm to have hashtags for events . If that’s the case, ask the audience to use the official hashtag instead of trying to come up with your own. Their tweets can be seen by those watching out for the event at home.

Display a Twitter feed in your PowerPoint presentation

Here’s how you can have a real conversation with your audience: Refer to their tweets at the end of your presentation.

Include a twitter feed in your PowerPoint presentation by following this tutorial by Liz Gross. (It might seem a bit complicated, but the hashtags you specified will make things easier.) You don’t have to go into each and every tweet, but try to address some of the conversations that came out of the points you raised.

And if you’re really interested in expanding the conversation, you can encourage your audience to follow your (or your company’s) Twitter account. Address any other questions or comments there. This will turn your interactive presentation into a full discussion outside the auditorium.

Curtiss, Kristen. “ How to Create a Hashtag to Build Engagement at Your Event .” Constant Contact Blogs . 2013. Accessed August 12, 2014. Hiscott, Rebecca. “ The Beginner’s Guide to the Hashtag .” Mashable . Accessed August 12, 2014.

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How To Use Twitter for Beginners

Updated: March 24, 2021

Published: November 30, 2020

Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others.

Unlike other social media platforms, Twitter is often where breaking news is shared by individual users, rather than notable businesses. Users take to their personal accounts and tweet about their experiences, like when a 5.9 earthquake struck Virginia in 2011. It was first reported by individuals on Twitter who sent out 40,000 tweets related to the incident, all in less than a minute.

Twitter is also known for being the home of countless viral memes, like one from Carter Wilkerson in 2017. He asked Wendy’s, a fast-food chain, how he could use the power of Twitter to get free nuggets for a year .

He didn’t meet their 18 million retweet requirement, but they granted his request after achieving 3 million. Wilkerson has since used his Twitter experiment as an example of social sharing engagement for his marketing course. Others have since used this format, like this user , who asked The New York Mets to let her take prom photos on their baseball field if she reached 500,000 retweets.

Considering that Twitter has significant power in influencing trends and generating engagement, some brands have taken to the platform as a means of social media marketing. If you’re just starting on Twitter, this post will outline how to use its essential features and go over best-practices for marketers using the app.

Twitter Tips for Beginners

Understand twitter language, create a twitter marketing strategy, decide what you’ll tweet, tweet often.

Use Data to Make Decisions
Automate When Necessary

Engage With Your Followers

Mind internet permanency.

All social media platforms have site-specific etiquette and best practices that marketers should know. Let’s look at eight tips for Twitter beginners to use when adopting the platform into their marketing strategy.

If you’re going to use Twitter, you need to understand commonly used terms within the app.

Featured Resource: How to Use Twitter for Business

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Hashtags, written as a pound symbol (#) followed by a specific word or phrase, are keywords on Twitter that are used to incite discussion. #food is an example of a hashtag that is commonly used on Twitter, and all tweets that use the #food hashtags are aggregated together. Hashtags can often go viral, and users around the world put them within their own tweets to add their opinions into discussions and engage with topics that they care about.

They are also a valuable marketing tool for generating exposure , as any Twitter user who views and searches through a hashtag may come across the tweets you’ve made. Tweets with hashtags also get 100% more engagement . Hashtags can be added to tweets with videos, photos, gifs, and links.

A handle on Twitter is your username. It appears at the end of your account URL and is unique to the brand or business your Twitter account is dedicated to. For example, HubSpot’s Twitter handle is @HubSpot .

A Twitter handle is not to be confused with your Twitter profile name, which is the name of your Twitter account. For example, if you’re using Twitter for a personal account, your name is Sam Cruz, your profile name could be Sam Cruz while your handle might be @redtomato. Twitter handles can be unique, whereas everyone in the world named Sam Cruz can set that as their profile name.

Handles are essential for marketing, as they aid in brand recognition when they’re related to your business. For instance, say you run the Twitter profile for a pants business called Reds. If your Twitter handle is @pantsbusiness, nobody will be able to pick you out from the crowd of other pants businesses on the platform.

However, if you make your handle business-specific, like @redspants, customers that come across your tweets will recognize that your profile belongs to the business that sells their favorite pair of pants.

Retweets

Retweet, sometimes written as RT, is how people share content on Twitter. If someone tweets something you like, you’d click the retweet button (shown below) to share the Tweet onto your own Twitter feed. The content you RT is visible to your followers and also displayed in your Twitter profile.

Retweets can also be quote tweets, or QT, where additional commentary is added to the original tweet. Here’s an example of a QT.

If you like what you've seen with HubSpot reporting so far, just wait till you see what the team has coming up. I'm biased, but it's awesome! https://t.co/xw3k5HArwi — dharmesh (@dharmesh) November 2, 2020

When you generate a following on Twitter, using the RT button to share tweets where your followers mention you and how much they love your business is a valuable strategy for building brand authority, as social media users value user-generated content (UGC). In fact, consumers trust UGC 9.8x more than influencer content or paid advertisements.

On Twitter, a mention means that someone has used your handle and tagged you in a Tweet. People typically mention users when creating their tweets or when replying to Tweet threads.

You’ll get a notification every time someone mentions you, and these tweets are displayed in the Notifications tab on the Twitter website and mobile app. You can navigate to your mentions by clicking the bell icon.

twitter notifications tab on desktop site

Mentions are beneficial to marketing as they make it easier to find and interact with followers who have specifically used your handle in their tweets. You can also mention other users within your own Tweets, which helps in generating engagement.

Like every social media platform, you need to create a site-specific marketing strategy. It doesn’t have to be too different from your overall business marketing strategy, as you’ll carry over elements like your buyer personas . These are the representations of your target audience that you’ll translate into social media target audiences , which will help you identify the customers most likely to interact with you on the platform.

It’s important to note that your Twitter strategy will need to be in line with Twitter specific elements like live video and hashtags.

Plan Out Your Twitter Strategy with HubSpot's Free Social Media Content Calendar

After you’ve created your marketing strategy, you’ll need to decide how you’ll execute that plan with your tweets. Other businesses on Twitter use their accounts to incite brand discussions, create advertisements, or as a means of customer support.

The image below depicts a Twitter customer support interaction between Comcast, an internet and cable service provider, and an interested customer. Around 59% of global social media users have a of brands that respond to customer service questions on social media, so it is a valuable Twitter strategy to consider.

using social media for customer service on twitter demo

The social media target audiences you’ve outlined within your marketing strategy will help you identify how you should use your Twitter account. When you understand your followers, you’ll know what type of content they prefer and what you should be tweeting.

For example, if you’re a clothing company, maybe you’re famous for launching exclusive products that your customers need to wait in line for. You know they’re likely excited by this exclusivity, so you can use your account to announce product release dates to get them excited. Here’s an example of Adidas, a design company, using their account to promote a highly anticipated brand collaboration on their Twitter account.

DRIP 2.2 adidas x IVY PARK. Available online at https://t.co/4KfFuDrl5e : NAM 11.17 18:00 EST / APAC 11.18 13:00 CST / EUROPE 11.18 12:00 CET / UK 11.18 11:00 GMT + In stores worldwide 11.19 #adidasxIVYPARK #ThisIsMyPark pic.twitter.com/0FPNmZ3Vqw — adidas Originals (@adidasoriginals) November 13, 2020

Like other social media channels, maintaining your Twitter account and keeping your followers engaged on the platform requires consistent tweeting. Research shows that top brands on Twitter send out an average of three tweets per day .

Twitter feeds are not automatically chronological, so your followers in different time zones will see your tweets no matter what. However, it’s also important to be aware of an additional factor affecting the number of times you tweet: when your followers are the most active.

They’ll always see your tweets throughout their feed, but tweeting when they are the most active will bring the most engagement. It also ensures that you can respond in a timely manner to sensitive support questions. Because of this, it’s essential to use analytics data to perfect your tweet schedule.

Use Data To Make Decisions

After you’ve been on Twitter for at least a month, consider using Twitter analytics data to drive the decisions you make on the app. Twitter offers its own analytics platform , where they give 28-day summaries of account impressions, profile visits, and best-performing tweets. This analytical insight into your followers can help you further perfect your marketing strategy for success on the platform.

Some of the metrics you should consider tracking are impressions, engagement rates, and reach. Each of these factors explains how Twitter users interact with your account and the Tweets you make. You’ll get a sense of how interested your audience is in your content, how relevant your content is, and the level of social authority your brand has on Twitter. High numbers in each category indicate that you’re doing well, and lower numbers will help you identify elements of your strategy that need work.

Automate When Necessary

Once you get a sense of your Twitter engagement analytics, you’ll know the best times to tweet, how often you need to tweet, and the steps you need to take to maximize platform engagement. Since you’re likely managing multiple social media channels, it makes sense to join the top 10% of tweeters using automation tools to schedule tweets in advance.

For example, HubSpot’s Marketing Hub can be integrated with Twitter Analytics to create an automated posting schedule optimized for your engagement metrics. The image below is an example of the Marketing Hub automated social media calendar.

marketing hub twitter analytics integration social media posting calendar demo

You can also use the integration to view analytics data for all your social media accounts at once, helping you understand the platforms that bring your business the most success.

demo of hubspot marketing hub tracking social media anayltics data

Just like all other social media platforms, engaging with your followers is crucial. There are various ways you can do this on Twitter, like liking and retweeting mentions from followers, replying to direct messages, posting brand-relevant UGC, or asking followers to respond to Twitter polls . If you’ve created accurate, relevant social media personas, the way you interact with your followers will likely entice them to continue following and engaging with your account.

You can use social media management platforms, like Oktapost , to catalog interactions between you and your Twitter followers. The image below depicts a contact record between Liad Guez and Oktopost on Twitter. We can see that they’ve exchanged a direct message with the Twitter account, and this data can be cataloged and tracked. If you notice that you have Twitter followers that consistently interact with you, you can set extra time aside to nurture your relationship with them and entice them to become paying customers.

oktopost track social media customer interaction demo

Just like all other aspects of the internet, everything you tweet is permanent. Be thoughtful with the content you put on Twitter, and ] err on the side of caution. Assume that someone will always take a screenshot of your tweets and that inappropriate interactions with customers will be seen by others (even if you delete them).

Retweets are a critical part of marketing on Twitter, but be mindful of what you RT and QT, and make sure to give credit where credit is due. You don’t want to get called out for stealing content if you accidentally forget to mention someone, especially in a public forum. Twitter users are known for holding others accountable for misdirections, and they likely won't hesitate to do the same if they noticed you’ve used content that isn’t your own.

Given this, you can assume that people with public accounts consent to their tweets being shared through RTs, but asking for permission is always a good strategy if you’re re-posting the content yourself.

How To Post on Twitter

Once you’ve figured out your Twitter marketing strategy and learned best practices for beginners, it’s time to begin posting on Twitter.

Twitter supports four different tweets on its platform: text tweets, photo tweets, gifs, and videos. Within all of those tweets, you can also include links and hashtags. Within all of those tweets, you can also use links and hashtags .

When posting a text-only tweet on the Twitter website, you’ll need to click on the box on your home feed that says “Tweet” and click on it. Within the box that says What’s happening? you can create your tweet (up to 280 characters) and click Tweet to display it on your profile. The image below depicts the process.

demo showing how to sending a text-only tweet from twitter desktop

On mobile, the steps are similar. Launch the app, select the Write button on the bottom right of the screen.

using composer button to send a tweet from twitter mobile demo

Craft your tweet, and click the Tweet button to make it live.

demo for final step to posting a text only tweet on twitter mobile app

How To Post Videos on Twitter

32% of people say they use Twitter to watch videos. Given this, using Twitter to post branded videos is a valuable strategy to consider. There are three ways to post videos on Twitter: import videos from your mobile device, upload videos from your computer to Twitter's desktop site, and go live within the Twitter app.

Import Videos on Mobile

To import videos to Twitter from your mobile device, begin by following the same steps you would to create a text-only tweet . Once the Tweet window is open, the app will display a carousel of the most recent photos on your device. If the video is there, you can select it, add your text, and click Tweet.

demo displaying how to select a video from mobile photo gallery to post on twitter

If the video isn’t there, you can click the camera photo icon and browse through your photo gallery to select the right video.

Upload Videos on Desktop

To upload a video on the Twitter desktop site, open the tweet composer to write a text-only tweet and select the image button.

When you click the button, you’ll be prompted to select the desired video from your computer files. Once you’ve picked it, click Tweet.

Videos on Twitter cannot be larger than 512MB, and the maximum video length is 2 minutes and 20 seconds. Videos in your tweets don’t count towards the 280 character limit, so you can add as much text as you want to your video tweets as further explanations for the videos.

Going Live on Twitter

Going live on Twitter is a great way to engage with your audience. They can watch you talk about your brand in real-time and ask questions. At the moment, the live function on Twitter is only supported within the mobile application.

To go live, select the photo icon from the tweet composer.

use image icon to go live on twitter mobile demo

The camera function will open, where you select the Live option. Once you go Live, users who follow you will see your live stream within their feed.

How To Post Photos and Gifs on Twitter

Social media users like engaging with visual content. In fact, tweets that include gifs receive 55% more engagement than those that don’t. Given this, the benefits of using photos and gifs in your tweets are high. Let’s go over how to upload pictures and gifs to your tweets on Twitter.

Post Photos and Gifs on Twitter

To post a photo on Twitter, follow the first step to posting a tweet on Twitter. Click on the photo icon, and select an image or GIF from your carousel or photo library. You can also click the gif button and choose a GIF from the Twitter GIF library.

You can select up to four photos to tweet at once, but only one gif is allowed per tweet, and they can’t be included in photosets. The same steps should be followed to post gifs on Twitter via mobile app.

posting a gif on twitter for mobile demo

Just like videos, photos do not affect tweet character count, so you can add text or links to accompany your photo tweets.

How Many People Use Twitter

To fully understand the benefits of using Twitter in your marketing strategy, let’s take a look at some of the heavy-hitting statistics from the app and what they mean for marketers using Twitter.

Consider Using Twitter for Business

Since there is such a large number of users on Twitter, making your business known on the platform can be a valuable growth-focused strategy.

If you spend time engaging with those who follow your account and creating content they enjoy, they’ll reward you by bringing engagement to your Twitter profile and becoming loyal followers.