what is communication and presentation skills

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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What are Communication Skills? A Comprehensive Guide

Unveiling the Art of Communication Skills: Dive into the essence of what they are, how to enhance them, and why they're crucial. Explore real-life examples, tips for effective communication, and their significance in job interviews. This journey equips you with the knowledge to excel in the world of communication.

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Table of Contents

1) What are Communication Skills?  

2) How to improve your Communication Skills? 

3) Why do you require Communication Skills?  

4) Examples of Communication Skills  

5)  How to communicate effectively?  

6) Communication Skills in job interviews 

7) Conclusion  

What are Communication Skills?  

Communication Skills are the abilities and techniques used to exchange information, ideas, and feelings effectively. It involves expressing yourself clearly, listening actively, understanding non-verbal cues, and adapting communication to different situations. Strong Communication Skills enable individuals to build positive relationships, collaborate effectively, resolve conflicts, and convey messages with impact .   

Communication Skills encompass verbal and non-verbal communication and proficiency in various digital platforms like email and social media. By enhancing your Communication Skills, you can better understand others, work together successfully, and quickly achieve your business goals. For example, when you share your thoughts on a topic, you want to be persuasive and make an impact. Keeping others updated on project progress is essential for transparency and keeping everyone in the loop. It's also helpful to express your feelings in a respectful way to create a positive work environment.   

Points to consider:  

a) Business Communication isn't limited to face-to-face or phone conversations. 

b) Being comfortable with digital tools like Social Media and Email is essential for effective remote collaboration and networking.   

c) Good business communication involves listening, observing, and understanding others. It builds trust, improves teamwork, and leads to successful negotiations.

Learn real-world Communication Skills that can be applied in the organisation by registering for our Communication Skills Training . Register now! 

How to improve your Communication Skills? 

The following tips will tell you all about How to Improve Your Communication Skills. 

Consider your audience 

Effective Communication begins with understanding your audience. Take the time to assess who you are communicating with. Consider their background, expertise, interests, and expectations. Whether you are speaking to a colleague, a client, or a group of employees, tailoring your message to align with their needs and preferences is crucial. By doing so, you can ensure that your message resonates more effectively and is more likely to be well-received. 

Think about the most effective way to convey your message  

Communication is not one-size-fits-all. Different situations call for different approaches. Reflect on the message you want to convey and the context in which you are communicating. Should you send an email, schedule a face-to-face meeting, or pick up the phone? Consider the urgency of the message, the complexity of the topic, and the preferences of your audience. Choosing the right communication channel and style enhances the chances of your message being understood and acted upon. 

Encourage participation 

Effective Communication is a dialogue, not a monologue. Encourage participation by creating an open and inclusive atmosphere. Invite questions, feedback, and input from others. Actively listen to their responses, showing that you value their perspective. When people feel heard and included, they are more likely to engage with your message and contribute meaningfully to the conversation. This participatory approach can lead to better collaboration and problem-solving. 

Leverage face-to-face contact 

While digital communication tools offer convenience, there's no substitute for face-to-face interactions when it comes to building trust and conveying complex messages. Whenever possible, engage in in-person conversations, especially for important or sensitive topics. Being physically present allows you to pick up on cues like body language, tone of voice, and facial expressions, which can provide valuable context and enhance understanding. 

Make eye contact 

Eye contact is a powerful non-verbal communication tool. When you maintain appropriate eye contact during a conversation, you signal to the other person that you are engaged, focused, and attentive. It conveys confidence and sincerity, helping to establish a connection. However, be mindful not to overdo it, as overly intense or prolonged eye contact can make others uncomfortable. Striking the right balance is key. 

Recognise non-verbal cues 

Effective Communication goes beyond words. Pay attention to non-verbal cues, such as body language, facial expressions, and gestures. These subtle signals can provide valuable insights into the emotions and reactions of others. Being attuned to these cues allows you to adjust your communication approach in real-time. For instance, if someone appears confused, you can offer clarification, and if they seem agitated, you can take a more empathetic and soothing tone. 

Reduce interruptions 

To ensure that your message is received and understood, it's important to minimise distractions and interruptions during conversations. Give your full attention to the person you are communicating with. This not only demonstrates respect for their time and ideas but also promotes a more focused and productive exchange of information. Turn off notifications on your devices, close unnecessary tabs or documents, and create an environment conducive to meaningful Communication. By doing so, you create a space where ideas can flow freely and without disruption. 

Why do you require Communication Skills ?

Communication Skills are necessary because they help us effectively share information, understand others, and build connections. They play a vital role in professional relationships, education, and work. Good Communication enables clear expression, active listening, and collaboration. It improves understanding, resolves conflicts and enhances leadership. Developing Communication Skills leads to successful interactions and achieving goals in your professional career. Let’s dive deeper to know why Communication Skills are so important:  

Improve relationships  

When we communicate effectively, we can express our thoughts, feelings, and needs clearly, leading to better understanding and connection with others. It helps to resolve conflicts, build trust, and strengthen bonds. Effective Communication also promotes empathy, active listening, and the ability to respond constructively, all of which contribute to better  relationships.   

Strong  Communication Skills are crucial for maintaining positive relationships with colleagues, clients, and stakeholders. It facilitates collaboration, builds trust, and enhances teamwork, ultimately leading to improved productivity and success in the workplace. 

Maximise workplace benefits  

Communication Skills are highly valued in the professional world. Effective communication allows for efficient coordination, clear instructions, and the smooth flow of information within a team or organisation. It helps to avoid misunderstandings, conflicts, and costly errors. Additionally, good communication fosters a positive work environment, boosts morale, and enhances employee engagement and satisfaction. 

Effective Communication is essential for delivering impactful presentations, conducting successful meetings, negotiating deals, and providing constructive feedback. It also helps resolve conflicts and manage challenging conversations, enabling better teamwork and overall organisational success. 

Increase self - confidence  

Practical Communication Skills in business can increase self-confidence by enabling individuals to express themselves, deliver impactful speeches, assert their needs, build professional relationships, and confidently handle challenging situations. Excellent Communication Skills enhance self-confidence, professional networking, and career advancement opportunities. They enable individuals to convey ideas, influence others, and showcase expertise, leading to greater recognition and success. 

Master the art of effective communication with our Effective Communication Skills   Sign up now!  

Boosting customer loyalty  

Effective Communication Skills play an essential role in building and maintaining strong customer relationships. Businesses can enhance customer satisfaction and loyalty by actively listening to customer needs, addressing their concerns promptly, and providing clear and empathetic communication. This improves business relations, positive word-of-mouth referrals, and long-term success. 

Navigating cross-cultural communication  

In today's global business landscape, cross-cultural Communication Skills are increasingly valuable. Understanding cultural gaps, adapting communication styles, and respecting diverse perspectives are essential for successful international collaborations and negotiations. Businesses prioritising cross-cultural Communication Skills gain a competitive edge in the global marketplace. 

Learn how to implement effective strategies to improve cross-cultural Communication Skills with our Cross Cultural Communications Training   Join today!  

Usage of digital communication platforms  

As digital communication continues to evolve, proficiency in leveraging digital platforms is crucial. Business Communication Skills extend beyond traditional methods to encompass email, social media, video conferencing, and virtual collaboration tools. Mastering these channels enables effective remote communication, virtual team collaboration, and broader reach to a global audience.  

Effective communication resolves crisis  

During times of crisis or uncertainty, businesses must communicate effectively to maintain trust and confidence. Crisis Communication Skills involve timely and transparent communication, empathetic messaging, and proactive management of stakeholders' concerns. Businesses that handle crises with clear and empathetic communication can mitigate reputational damage and maintain stakeholder trust. 

Master the art of Effective Communication with our Effective Communication Skills Course .Sign up now! 

Examples of Communication Skills

When applying for a job, showcasing the Communication Skills that recruiters value in your cover letter and resume is essential. These skills are also crucial to demonstrate during your job interview. Here are some examples of Communication Skills and what they include:

a) Active listening: Active listening means focusing entirely on and understanding what others say. It involves giving your undivided attention, asking clarifying questions, and providing verbal and non-verbal feedback to show you are engaged. For example, during a team meeting, actively listening would involve maintaining eye contact, nodding in agreement, and paraphrasing what others have said to demonstrate understanding. 

b)  Non-verbal Communication: Non-verbal Communication refers to the messages conveyed through gestures, facial expressions, and body language. It plays a vital role in how others perceive and interpret your communication. For example, maintaining an open and confident posture, smiling, and using appropriate hand gestures can enhance communication effectiveness. 

c)  Respectful Communication: Respectful Communication include s treating others with dignity, courtesy, and consideration. It involves valuing diverse perspectives and opinions, even when they differ from your own. Respecting others' ideas creates a positive and inclusive work environment. During an interview or in your cover letter, emphasising your ability to actively listen, appreciate differing viewpoints, and provide constructive feedback demonstrates respectful communication. 

d)  Constructive feedback: Giving and taking constructive feedback is crucial for personal and professional growth. It involves providing specific and actionable suggestions to help others improve. Being open to feedback and responding positively also showcases your willingness to learn and grow. In an interview, you can highlight instances where you have given or received constructive feedback, emphasising its generated positive outcomes.   

e)  Clear and effective expression: Clear communication is essential for accurately conveying ideas and information. It involves articulating thoughts clearly, using appropriate language and tone, and structuring your message concisely and organised. In your cover letter, resume, and interview responses, focus on showcasing your ability to express yourself effectively, using simple and concise language that is easy to understand.   

How to communicate effectively?  

In various work situations, you will employ different Communication Skills . However, there are a few simple ways to become an effective communicator in the workplace:  

a) Be clear and concise: To ensure easy and effective communication, make your message short using concise language. Avoid lengthy and detailed sentences, focusing instead on the core meaning of your message. While providing context can be helpful, prioritise sharing the essential information to effectively convey your idea, instruction, or message. 

b) Practice empathy: Understanding your colleagues' feelings, ideas, and goals can enhance communication. For instance, empathise with their concerns or hesitations when seeking assistance from other departments for a project. By considering their perspective, you can position your message to address their apprehensions and foster cooperation. 

c) Assert yourself respectfully: Sometimes, it's necessary to be assertive in the workplace to achieve your goals, such as asking for a raise, pursuing project opportunities, or expressing disagreement with an unfavourable idea. Present your thoughts with confidence while maintaining respect in conversations. Use an even tone and provide sound reasons for your assertions to increase the likelihood of others being receptive to your ideas. 

d) Maintain calmness and consistency: When faced with disagreements or conflicts, it's crucial to remain calm and composed during communication. Avoid letting emotions dictate your interactions. Be mindful of your body language, refraining from crossing your arms or displaying negative gestures. Consistently maintain a neutral tone of voice and body language to facilitate peaceful and productive resolutions. 

e) Pay attention to body language: Body language plays a significant role in workplace communication. Pay close attention to the non-verbal cues expressed through others' facial expressions and body movements. Equally important is being mindful of your body language and the unintentional messages it may convey. By understanding and using body language effectively, you can enhance the overall effectiveness of your communication.

Communication Skills for job interviews 

In a job interview, make sure to actively listen to the person speaking to you. Make sure to sit straight and make eye contact with the interviewers whenever you are speaking. Remember to speak confidently, be positive, make eye contact and smile. 

Almost everything you do, both in terms of the job interview as well as in life, can be seen as a form of communication. By correctly identifying and assessing your strengths and weaknesses and practising good communication habits, you can enhance your Communication Skills to a great extent.  

Conclusion  

To sum it up, e ffective Communication Skills are the key to building connections, fostering collaboration, and achieving success. Effective Communication promotes teamwork, collaboration, and problem-solving, improving productivity and positive outcomes. Improving your Communication Skills for personal and professional growth will help you explore better employment prospects and career options.  

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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What is effective communication?

Tips for improving your communication skills.

• Tip 1: Understand the barriers to effective communication

Tip 2: Become an engaged listener

Tip 3: pay attention to nonverbal signals, tip 4: keep stress in check, tip 5: assert yourself, effective communication improving your interpersonal skills.

Want better communication skills? These tips will help you avoid misunderstandings, grasp the real meaning of what’s being communicated, and greatly improve your work and personal relationships.

Effective communication is about more than just exchanging information. It’s about understanding the emotion and intentions behind the information. As well as being able to clearly convey a message, you need to also listen in a way that gains the full meaning of what’s being said and makes the other person feel heard and understood.

Effective communication sounds like it should be instinctive. But all too often, when we try to communicate with others something goes astray. We say one thing, the other person hears something else, and misunderstandings, frustration, and conflicts ensue. This can cause problems in your home, school, and work relationships.

But by learning effective communication skills, you can deepen your connections to others, build greater trust and respect, and improve teamwork, problem solving, and your overall social and emotional health

Whether you’re trying to improve communication with your romantic partner, kids, boss, or coworkers, learning the following communication skills can help strengthen your interpersonal relationships.

Tip 1: Understand what’s stopping you from communicating well

Common barriers to effective communication include:

Stress and out-of-control emotion.  When you’re stressed or emotionally overwhelmed, you’re more likely to misread other people, send confusing or off-putting nonverbal signals, and lapse into unhealthy knee-jerk patterns of behavior. To avoid conflict and misunderstandings, you can learn how to quickly calm down before continuing a conversation.

Lack of focus.  You can’t communicate effectively when you’re multitasking. If you’re checking your phone , planning what you’re going to say next, or daydreaming, you’re almost certain to miss nonverbal cues in the conversation. To communicate effectively, you need to avoid distractions and stay focused.

Inconsistent body language.  Nonverbal communication should reinforce what is being said, not contradict it. If you say one thing, but your body language says something else, your listener will likely feel that you’re being dishonest. For example, you can’t say “yes” while shaking your head no.

[Read: Nonverbal Communication and Body Language]

Negative body language.  If you disagree with or dislike what’s being said, you might use negative body language to rebuff the other person’s message, such as crossing your arms, avoiding eye contact, or tapping your feet. You don’t have to agree with, or even like what’s being said, but to communicate effectively and not put the other person on the defensive, it’s important to avoid sending negative signals.

When communicating with others, we often focus on what we should say. However, effective communication is less about talking and more about listening. Listening well means not just understanding the words or the information being communicated, but also understanding the emotions the speaker is trying to convey.

There’s a big difference between engaged listening and simply hearing. When you really listen—when you’re engaged with what’s being said—you’ll hear the subtle intonations in someone’s voice that tell you how that person is feeling and the emotions they’re trying to communicate. When you’re an engaged listener, not only will you better understand the other person, you’ll also make that person feel heard and understood, which can help build a stronger, deeper connection between you.

By communicating in this way, you’ll also experience a process that  lowers stress and supports physical and emotional well-being. If the person you’re talking to is calm, for example, listening in an engaged way will help to calm you, too. Similarly, if the person is agitated, you can help calm them by listening in an attentive way and making the person feel understood.

If your goal is to fully understand and connect with the other person, listening in an engaged way will often come naturally. If it doesn’t, try the following tips. The more you practice them, the more satisfying and rewarding your interactions with others will become.

Tips for becoming an engaged listener

Focus fully on the speaker.  You can’t listen in an engaged way if you’re  constantly checking your phone or thinking about something else. You need to stay focused on the moment-to-moment experience in order to pick up the subtle nuances and important nonverbal cues in a conversation. If you find it hard to concentrate on some speakers, try repeating their words over in your head—it’ll reinforce their message and help you stay focused.

Favor your right ear.  As strange as it sounds, the left side of the brain contains the primary processing centers for both speech comprehension and emotions. Since the left side of the brain is connected to the right side of the body, favoring your right ear can help you better detect the emotional nuances of what someone is saying.

Avoid interrupting or trying to redirect the conversation to your concerns.  By saying something like, “If you think that’s bad, let me tell you what happened to me.” Listening is not the same as waiting for your turn to talk. You can’t concentrate on what someone’s saying if you’re forming what you’re going to say next. Often, the speaker can read your facial expressions and know that your mind’s elsewhere.

Show your interest in what’s being said.  Nod occasionally, smile at the person, and make sure your posture is open and inviting. Encourage the speaker to continue with small verbal comments like “yes” or “uh huh.”

Try to set aside judgment.  In order to communicate effectively with someone, you don’t have to like them or agree with their ideas, values, or opinions. However, you do need to set aside your judgment and withhold blame and criticism in order to fully understand them. The most difficult communication, when successfully executed, can often lead to an unlikely connection with someone.

[Read: Improving Emotional Intelligence (EQ)]

Provide feedback. If there seems to be a disconnect, reflect what has been said by paraphrasing. “What I’m hearing is,” or “Sounds like you are saying,” are great ways to reflect back. Don’t simply repeat what the speaker has said verbatim, though—you’ll sound insincere or unintelligent. Instead, express what the speaker’s words mean to you. Ask questions to clarify certain points: “What do you mean when you say…” or “Is this what you mean?”

Hear the emotion behind the words . It’s the higher frequencies of human speech that impart emotion. You can become more attuned to these frequencies—and thus better able to understand what others are really saying—by exercising the tiny muscles of your middle ear (the smallest in the body). You can do this by singing, playing a wind instrument, or listening to certain types of high-frequency music (a Mozart symphony or violin concerto, for example, rather than low-frequency rock, pop, or hip-hop).

The way you look, listen, move, and react to another person tells them more about how you’re feeling than words alone ever can. Nonverbal communication, or body language, includes facial expressions, body movement and gestures, eye contact, posture, the tone of your voice, and even your muscle tension and breathing.

Developing the ability to understand and use nonverbal communication can help you connect with others, express what you really mean, navigate challenging situations, and build better relationships at home and work.

• You can enhance effective communication by using open body language—arms uncrossed, standing with an open stance or sitting on the edge of your seat, and maintaining eye contact with the person you’re talking to.
• You can also use body language to emphasize or enhance your verbal message—patting a friend on the back while complimenting him on his success, for example, or pounding your fists to underline your message.

Improve how you  read nonverbal communication

Be aware of individual differences. People from different countries and cultures tend to use different nonverbal communication gestures, so it’s important to take age, culture, religion, gender, and emotional state into account when reading body language signals. An American teen, a grieving widow, and an Asian businessman, for example, are likely to use nonverbal signals differently.

Look at nonverbal communication signals as a group. Don’t read too much into a single gesture or nonverbal cue. Consider all of the nonverbal signals you receive, from eye contact to tone of voice to body language. Anyone can slip up occasionally and let eye contact go, for example, or briefly cross their arms without meaning to. Consider the signals as a whole to get a better “read” on a person.

Improve how you  deliver nonverbal communication

Use nonverbal signals that match up with your words rather than contradict them. If you say one thing, but your body language says something else, your listener will feel confused or suspect that you’re being dishonest. For example, sitting with your arms crossed and shaking your head doesn’t match words telling the other person that you agree with what they’re saying.

Adjust your nonverbal signals according to the context. The tone of your voice, for example, should be different when you’re addressing a child than when you’re addressing a group of adults. Similarly, take into account the emotional state and cultural background of the person you’re interacting with.

Avoid negative body language. Instead, use body language to convey positive feelings, even when you’re not actually experiencing them. If you’re nervous about a situation—a job interview, important presentation, or first date, for example—you can use positive body language to signal confidence, even though you’re not feeling it. Instead of tentatively entering a room with your head down, eyes averted, and sliding into a chair, try standing tall with your shoulders back, smiling and maintaining eye contact, and delivering a firm handshake. It will make you feel more self-confident and help to put the other person at ease.

How many times have you felt stressed during a disagreement with your spouse, kids, boss, friends, or coworkers and then said or done something you later regretted? If you can quickly relieve stress and return to a calm state, you’ll not only avoid such regrets, but in many cases you’ll also help to calm the other person as well. It’s only when you’re in a calm, relaxed state that you’ll be able to know whether the situation requires a response, or whether the other person’s signals indicate it would be better to remain silent.

In situations such as a job interview, business presentation, high-pressure meeting, or introduction to a loved one’s family, for example, it’s important to manage your emotions, think on your feet, and effectively communicate under pressure.

Communicate effectively by staying calm under pressure

Use stalling tactics to give yourself time to think. Ask for a question to be repeated or for clarification of a statement before you respond.

Pause to collect your thoughts. Silence isn’t necessarily a bad thing—pausing can make you seem more in control than rushing your response.

Make one point and provide an example or supporting piece of information. If your response is too long or you waffle about a number of points, you risk losing the listener’s interest. Follow one point with an example and then gauge the listener’s reaction to tell if you should make a second point.

Deliver your words clearly. In many cases, how you say something can be as important as what you say. Speak clearly, maintain an even tone, and make eye contact. Keep your body language relaxed and open.

Wrap up with a summary and then stop. Summarize your response and then stop talking, even if it leaves a silence in the room. You don’t have to fill the silence by continuing to talk.

Quick stress relief for effective communication

When a conversation starts to get heated, you need something quick and immediate to bring down the emotional intensity. By learning to quickly reduce stress in the moment, you can safely take stock of any strong emotions you’re experiencing, regulate your feelings, and behave appropriately.

Recognize when you’re becoming stressed. Your body will let you know if you’re stressed as you communicate. Are your muscles or stomach tight? Are your hands clenched? Is your breath shallow? Are you “forgetting” to breathe?

Take a moment to calm down before deciding to continue a conversation or postpone it.

Bring your senses to the rescue. The best way to rapidly and reliably relieve stress is through the senses—sight, sound, touch, taste, smell—or movement. For example, you could pop a peppermint in your mouth, squeeze a stress ball in your pocket, take a few deep breaths, clench and relax your muscles, or simply recall a soothing, sensory-rich image. Each person responds differently to sensory input, so you need to find a coping mechanism that is soothing to you.

[Read: Quick Stress Relief]

Look for humor in the situation. When used appropriately, humor is a great way to relieve stress when communicating . When you or those around you start taking things too seriously, find a way to lighten the mood by sharing a joke or an amusing story.

Be willing to compromise. Sometimes, if you can both bend a little, you’ll be able to find a happy middle ground that reduces the stress levels for everyone concerned. If you realize that the other person cares much more about an issue than you do, compromise may be easier for you and a good investment for the future of the relationship.

Agree to disagree, if necessary, and take time away from the situation so everyone can calm down. Go for a stroll outside if possible, or spend a few minutes meditating. Physical movement or finding a quiet place to regain your balance can quickly reduce stress.

Find your space for healing and growth

Regain is an online couples counseling service. Whether you’re facing problems with communication, intimacy, or trust, Regain’s licensed, accredited therapists can help you improve your relationship.

Direct, assertive expression makes for clear communication and can help boost your self-esteem and decision-making skills. Being assertive means expressing your thoughts, feelings, and needs in an open and honest way, while standing up for yourself and respecting others. It does NOT mean being hostile, aggressive, or demanding. Effective communication is always about understanding the other person, not about winning an argument or forcing your opinions on others.

To improve your assertiveness

Value yourself and your options. They are as important as anyone else’s.

Know your needs and wants. Learn to express them without infringing on the rights of others.

Express negative thoughts in a positive way. It’s  okay to be angry , but you must remain respectful as well.

Receive feedback positively. Accept compliments graciously, learn from your mistakes, ask for help when needed.

Learn to say “no.” Know your limits and don’t let others take advantage of you. Look for alternatives so everyone feels good about the outcome.

Developing assertive communication techniques

Empathetic assertion conveys sensitivity to the other person. First, recognize the other person’s situation or feelings, then state your needs or opinion. “I know you’ve been very busy at work, but I want you to make time for us as well.”

Escalating assertion can be employed when your first attempts are not successful. You become increasingly firm as time progresses, which may include outlining consequences if your needs are not met. For example, “If you don’t abide by the contract, I’ll be forced to pursue legal action.”

Practice assertiveness in lower risk situations to help build up your confidence. Or ask friends or family if you can practice assertiveness techniques on them first.

More Information

• Effective Communication: Improving Your Social Skills - Communicate more effectively, improve your conversation skills, and become more assertive. (AnxietyCanada)
• Core Listening Skills - How to be a better listener. (SucceedSocially.com)
• Effective Communication - How to communicate in groups using nonverbal communication and active listening techniques. (University of Maine)
• Some Common Communication Mistakes - And how to avoid them. (SucceedSocially.com)
• 3aPPa3 – When cognitive demand increases, does the right ear have an advantage? – Danielle Sacchinell | Acoustics.org . (n.d.). Retrieved May 22, 2022, from Link
• How to Behave More Assertively . (n.d.). 10. Weger, H., Castle Bell, G., Minei, E. M., & Robinson, M. C. (2014). The Relative Effectiveness of Active Listening in Initial Interactions.  International Journal of Listening , 28(1), 13–31. Link

More in Communication

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Boost your EQ to help find happiness and success

Tips for handling conflicts, arguments, and disagreements

How to feel and respond to the emotions of others

Tips and techniques for getting anger under control

Using laughter and play to resolve disagreements

The 5 Love Languages

What they are and how they influence relationships

Turning Off the Gas on Your Gaslighter

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14 Practical Tips to Improve Your Presentation Skills

• The Speaker Lab
• May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

• Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
• Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

• Last Updated: May 9, 2024

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Top 11 Communication Skills (For Your Life & Career)

Communication skills are among recruiters’ favorites, no matter the industry. 

Pretty normal, considering that communication skills have a huge impact on your work. 

They define how you convey and receive information, interact with others and even tackle issues such as potential conflicts in the workplace. 

In the digital age, communication skills are even more essential. 

Workers today should learn how to effectively exchange information through email, Zoom meetings, and social media as well as in-person, if they want to keep up with the shifting work dynamics.  

So, do you want to improve your communication skills, and portray them in such a way that’ll land you any job?

Top 11 Communication Skills for Any Job

• What Are Communication Skills, Exactly?
• How to Improve Communication Skills
• How to Make Your Communication Skills Stand Out

So, let’s dive right in!

Communication is a core skill involving a wide range of “sub-skills” essential for the workplace and for the hiring process that will get you there. 

Here are the top 11 communication sub-skills that are most in-demand in 2024:

#1. Written And Oral Communication

Verbal communication is using words to convey information and it includes both written and oral communication . 

Oral communication skills mean that you can speak clearly, concisely, and without misinterpretation. That’s essential even if your job isn’t centered around speaking. Say, you’re the server at a restaurant. Having oral communication skills is a must if you want to establish rapport with your customers and provide a good service.

Written communication is just as important. While there may be a few jobs that don’t require writing a single word, in 90% of cases you’ll need to write when:

• Writing emails to your colleagues
• Drafting a report for your boss
• Communicating with customers via email

If you’re skilled at a particular kind of writing, such as copywriting, or editing, make sure to mention that on your resume or your job interview.  

#2. Presentation 

No, having “presentation skills” doesn't just mean you’re good at presenting a PPT presentation in front of your colleagues.

Presentation skills are also about how you present your ideas and intentions in the workplace, or about how you present yourself in a job interview. As such, it’s another must-have communication skill for your resume, whatever your field of work might be.

Presentation skills are useful for all sorts of situations, including:

• Software engineers explaining how their code works.
• Statistician presenting their findings to other employees
• Sales manager explaining to a client why they need a product

 #3. Active Listening

Active listening requires paying close attention to the speaker by engaging with them to ensure you’re getting the essence of the conversation. It additionally involves removing all other distractions and asking clarifying questions, thus making them feel heard. 

Active listening doesn’t come in handy only in jobs like customer service, or design, where understanding and making clients feel heard is integral. Active listening is also needed if you are to successfully interact with your colleagues, succeed in the workplace, or even ace your job interview.   

If you ask us, active listening skills give you extra points as a candidate no matter your profession (and you should definitely add it to your resume).

#4. Nonverbal Communication 

Communication consists of much more than just speaking. It involves body language, posture, gestures, eye contact patterns, and facial expressions, among others. 

This type of communication often helps more in inciting trust among your coworkers, or from clients, than verbal communication. At the same time, it makes it possible for you to see beyond what a person is saying and right into what they mean, or feel. 

As you can imagine, nonverbal communication is a skill that comes in handy for the vast majority of professions (especially sales or leadership roles), not just the world of business. 

Instead of adding it to your resume, aim to demonstrate your nonverbal communication skills during your job interviews. This includes maintaining eye contact, avoiding hand gestures, or controlling your facial emotions.  

#5. Feedback 

Feedback - both providing and accepting it - is a skill that goes hand in hand with several other communication components such as active listening, respect, open-mindedness, and teamwork. Truly encouraging feedback isn’t possible without really understanding what the speaker means, respecting their opinion, and keeping an open mind.     

So, for example, if you were receiving feedback from a supervisor, you’d listen and accept the evaluation without judgment - even if you didn’t agree. You wouldn’t interrupt them, but you’d wait until the end to ask clarifying questions to make the process as constructive as possible.  

On the other hand, if you were the one giving feedback to a colleague, you’d do so through a fact-based evaluation and you’d offer them time to respond. You’d additionally consider their needs and offer negative feedback discreetly. 

Being able to give/take feedback is pretty much a guarantee for career success. That’s because it’s tied with the willingness to learn, the ability to adapt, the openness to accept constructive criticism, and the critical reasoning that it takes to provide it.  

#6. Respect  

Respect is one of the fundamentals of successful communication and the communication skill to bring along on the job interview. It involves active listening and patience (among others) and it’s vital if you are to be considered for - or keep - any type of job.  

Being respectful is about letting others speak and knowing when to initiate conversation or respond. Little gestures can go a long way to respecting recruiters and colleagues alike - staying focused and removing all distractions or being polite are just two among many. 

When it comes to the job interview, interrupting recruiters or wasting their time by going off-topic are signs of rudeness and will most likely cost you the job. 

#7. Confidence

Confidence is the next skill in line necessary for a good first impression during your job interview. And if you’re wondering - yes, you can be respectful and confident at the same time. The two are not mutually exclusive, just equally important. 

Confidence is a character trait that shows you’re sure about your words, actions, and decisions - and that’s something people respond to positively. 

If you’re not naturally confident, worry not - there are methods to appear confident even if you don’t feel like it.

Some ways to appear more confident include:

• Maintaining eye contact during the job interview
• Sitting up straight with open shoulders
• Speaking in a friendly - but firm - tone of voice
• Preparing in advance so you don’t stumble on your words

If, on the other hand, you’re the naturally confident type, keep in mind not to overdo it with bravado. Sometimes, too much confidence can come across as arrogance or rudeness and that’s not going to sit right with most people. 

#8. Clarity 

Clarity is an indispensable part of oral communication. It involves structuring your thoughts logically and using the right words to convey them as effectively as possible. 

If you can’t communicate clearly, be it due to a hectic thought pattern or inappropriate language, your job interviews will suffer. 

Imagine, for example, giving a complicated answer to a simple question, or using street jargon ( “hey interview fam, nice to meetcha” ). 

#9. Honesty 

Honesty is a communication skill you should strive to incorporate in all aspects of your professional life. 

As a rule of thumb, honesty should characterize your work ethic for obvious reasons, the most important being that lying about your skills and qualifications is the least dependable method for success. You can rest assured that, at some point, the truth will come out. 

Being honest with your colleagues and supervisors about anything work-related, on the other hand, shows that you value transparency. It also proves that you are confident to accept your mistakes and take responsibility for your actions. 

#10. Friendliness 

You might be wondering how one can be both friendly and professional during a job interview. Well, friendliness doesn’t have to stand in the way of your professionalism, just like confidence doesn’t stand in the way of politeness.   

Friendliness during your interview will show recruiters that you are cooperative, open-minded, and a good team member - something sought after in all employees. More importantly, you don’t have to go overboard to convey that you are a friendly person; a warm smile, a genuine greeting, or wishing a good day are enough to show it!

#11. Public Speaking

Public speaking is many people’s worst fear. Actually, studies show public speaking is often feared more than death ! 

And, to be fair, even the most extroverted among us will get an increased heart rate and sweaty palms when they need to address a crowd.

Since public speaking is one of the most important communication skills (whether you’re doing a presentation at work or telling a story to your friends), we thought we’d provide some tips on how to get better at it: 

• Prepare in advance. Being nervous before your speech doesn’t necessarily mean you’ll do a bad job! Everyone gets nervous before addressing a crowd, but as long as you prepare in advance by practicing your presentation with people you feel comfortable with, you should be more than ready to deliver!
• Know your audience. Learn as much as possible for your audience in order to tailor your choice of words, information amount, and other elements of your speech accordingly. For example, if you’re presenting to a crowd of Millenials for your Journalism 101 class, you’d be better off keeping your speech short, to the point, and light-hearted. You can even throw in some pop-culture references, memes, or jokes to make the speech even more engaging. If, on the other hand, you’re talking about a more serious topic (e.g. capital punishment), then you’d want to maintain a bit more of a serious tone, even if it’s for a class.
• Organize your material. Create the framework for your presentation, including the topic, purpose, general idea, and main points, to grab the attention of your audience right off the bat.
• Be attentive to feedback and adapt to it. Is your audience struggling to keep up with what you’re saying? Slow down! Are they laughing at your jokes? Keep em’ coming!
• Let your personality shine through. Your audience will greatly like your speech if you act like yourself. Work your quirks, mannerisms, and personality into your speech and you’ll seem a whole lot more genuine.
• Don’t read from the text. Reading directly from a script is bound to keep you from impacting the crowd - you’ll just seem like a robot reading a script. Instead of directly reading from your notes, create a thorough outline to guide you through your speech instead (without diving too much into specifics).
• Take advantage of non-verbal communication. What you do with your hands and voice matters, just like any other type of non-verbal cue. As such, make sure to pay attention to how you use your body language, preferably by practicing in advance.
• Grab attention from the get-go. A startling stat, personal story, or relevant anecdote will help you grab your audience’s attention from the start. Avoid saying something generic like “here’s what I’ll be talking about today.”
• Conclude dynamically. Whether we like it or not, most people will remember the conclusion of your presentation more than anything else. Make it memorable by including a strong statement.
• Take advantage of audio-visual aids. Audio and visuals, like videos that are relevant to your speech or music that’s related to what you’re saying, can reinforce your message. Use these sparingly, though, you don’t want to distract or overwhelm your audience.

There’s a wide range of skills out there! Explore which might be of use to you with our guide to 101+ essential skills to put on a resume ! 

What Are Communication Skills? 

Communication is defined as the ability to convey or share ideas and feelings effectively.  

Several experts agree that communication skills include: 

• Conveying messages without misinterpretation or misleading others
• Effectively communicating with a range of people from all walks of life
• Navigating from casual or informal communication to formal communication
• Showing language mastery and command

It is not surprising, then, that effective communication and interpersonal competencies continue to be among the top skills employers seek , listing them as lifelines for workplace success. 

But what exactly does effective communication in the workplace mean? 

Effective Communication in the Workplace 

Effective communication in the workplace is the ability to exchange and create a free flow of information with and among various stakeholders at all organizational levels to produce impactful outcomes. 

The benefits of effective workplace communication include: 

• Improved productivity
• Increased morale
• Higher employee satisfaction
• Greater trust in management
• Stronger teamwork
• Higher employee engagement

A global study from Towers Watson even calculated the numbers, finding that companies with effective internal communication strategies are 3.5 times more likely to outperform their peers. 

So, when employers hire good communicators, they are also investing in their long-term success. Undoubtedly, effective communication is and will continue to be essential - which means you should start working on improving yours ASAP!

How to Improve Your Communication Skills? 

Just like pretty much everything else in life, communication skills can also improve with practice. So if you’re worried about yours not being up to par, just follow the tips we’ve listed and keep in mind that practice makes perfect. 

#1. Learn to Listen

Were you ever in a conversation that felt as if you were talking to a brick wall? Then you know how frustrating it is when someone just won’t - or doesn’t know how to - listen.

Listening is literally half of the communication process - just like it takes two to tango, it takes a clear speaker and an active listener for effective communication to happen. 

However, listening takes way more patience than talking, while actually listening instead of pretending to listen is something very few people do. This puts a strain on communication. 

Well, just like you’d choose a friend who’s a good listener over someone who just wants to put in their two cents, you should practice active listening as much as possible to improve your communication.  

Here are some tips to improve your listening skills:

• Focus on the speaker by giving them your full attention 
• Avoid all other distractions , like your phone, laptop, or another project
• Ask clarifying questions in case you don’t understand what’s being said - that’ll also show that the conversation is engaging 
• Paraphrase the speaker’s words to ensure nothing gets lost in translation, by using phrases like “so, what you’re saying is…” or “let me see if I get this right, you mean that…” 

Following these tips will improve the quality of your communication even outside the workplace.

#2. Notice Nonverbal Cues 

Studies have claimed that nonverbal communication accounts for up to 93% of the impact of any verbal message . This means that when someone is talking, they’re saying much more through their body language. 

Knowing how to read the different types of nonverbal communication will significantly improve the quality of your communication. 

It’s not an easy task, of course - people take classes to learn how to read body language. But you can begin improving by paying attention to your own nonverbal cues when you speak, and to those of the people around you. 

When observing yourself:  

• Do you make and keep eye contact with the speaker? 
• How do you position yourself? 
• Does your position and tone of voice depend on who you talk to?

When observing others: 

• Do certain people make you feel heard more than others? 
• What do those people do to make you feel that way?
• Do certain people make communication unpleasant and what is it they do to make you feel that way?

These observations can help you pinpoint the nonverbal cues that have a positive and negative effect on communication and can be a good starting point for you to improve your nonverbal communication skills. 

Finally, here are some additional tips on how to improve: 

• Be still when you speak. As a rule of thumb, fidgeting makes you look unsure of yourself or wary of the environment. 
• Establish eye contact. Usually, avoiding eye contact shows you have something to hide. What you want to do is focus on people when you want to make a point, and look them in the eye both when you speak and listen. 
• Be non-reactive. During stressful or intense situations, it’s optimal to keep your emotions in check. This means maintaining a calm tone of voice and a poker face. 

#3. Practice Oral Communication 

You can never be too good at speaking. This is mainly because we take our oral skills for granted. 

Having used words our entire lives, we rarely stop to wonder whether our verbal communication is effective. Instead, we tend to blame the listener for not understanding or just assume that we have different opinions.  

This is why you should never cease to improve your verbal communication. Again, the first step involves observing yourself and others. 

Then, start paying attention to the content of what you say:

Do you make your point effectively? Do you take too long to get to the point? Do you convey your thoughts clearly? 

In addition, follow these tips: 

• Think before you speak . Especially in the workplace, but also during your job interview, it’s important to know what you want to say in advance. We don’t mean following a script, but having a clear idea can significantly help to get your point across. And yes - it’s totally OK to tell your interviewer, “hmm, give me a minute to think about this.”
• Be concise. Time is the most valuable asset and in many cases, we waste it unnecessarily. A good verbal communicator is someone who can be brief, yet specific. This means giving just the right amount of information for the other person to understand, without taking too much of their time. 
• Consider other perspectives . The better you can play devil’s advocate, the more convincing your arguments can get. Being able to take other perspectives into account can do wonders for your verbal communication, especially when you try to persuade or convince someone. 

Tips to Make Your Communication Skills Stand Out

Being a good communicator is one thing. Making sure prospective employers know this and appreciate you for it, though, is something else entirely.

Here are some of our top tips on having your communication skills stand out in a job application: 

• Match your communication skills to the job. Check the job description with an eye out for any communication skills highlighted in the requirements. Out of the many communication sub-skills, only list the ones that are relevant to the job you’re applying for on your resume. Personalize the cover letter accordingly too.  
• Use the job interview to your advantage. The thing with most communication skills is, they’re more convincing when you show instead of just tell. So, listing “confidence,” “friendliness” or “oral communication” on your resume won’t yield as many results as being confident and reasonably friendly during the interview, or proving that your oral communication is on-point. So, make sure to prepare in advance and bring your A-game to your job interview.  
• Keep it up after you’re hired . Getting the job doesn’t mean you stop working on your communication skills. On the contrary, the workplace is where they will really be put to the test - by colleagues, supervisors, and clients/customers alike. So keep practicing your communication skills at work and don’t miss a chance to showcase them by being an active listener at meetings, respectful towards your colleagues, and open to accepting and providing feedback!

Key Takeaways

• Communication is defined as the ability to convey or share ideas and feelings effectively.
• Effective communication in the workplace is the ability to effectively exchange and create a free flow of information with and among various stakeholders at all organizational levels to produce impactful outcomes. 
• Some of the most important communication skills for any job are presentation, active listening, nonverbal communication, giving/taking feedback, and others.
• Improve your communication skills by learning how to listen, noticing nonverbal cues, and practicing oral communication.

Want to start your career on the right track? We are committed to helping you with that. Our career blog has all the job-related advice you need to know. Or, check out some of our top-ranking guides: 

• CV vs Resume: What’s the Difference?
• How to Land Your Dream Job: 3 Proven Strategies that Get Results

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Communication and presentation skills

“Communication goes part and parcel with team working and also relates to the growing importance of the customer. All businesses have customers, whether internal or external, and being able to [communicate with] people is considered to be of vital importance in any job, especially a graduate job.”

-Carl Gilleard, Former Chief Executive, Association of Graduate Recruiters

What do recruiters want?

Recruiters ask for good communication skills can in a variety of ways. The following examples are all taken from genuine job advertisements:

• "Articulate graduates wanted…"
• "We’re looking for someone who can relate to a wide range of people…"
• "You must have clear written English…"
• "You must be able to present complex ideas in an easy to understand manner…"

As you can see from the above, there are different ways of describing communication with colleagues and customers, but generally effective communication can be broken down into three main elements:

• Listening skills  – communication is not just about getting your ideas across, it is also about actively listening to other people’s thoughts and taking them on board. People are more likely to listen to you if you've shown them the same courtesy.
• Presentation skills  – To communicate effectively in the workplace, you need to be able to present your information clearly. Presentation skills doesn’t just mean knowing how to put a good set of powerpoint slides together, it means engaging and connecting with an audience to get your message across.
• Tailoring information to suit the audience  – As well as being able to decide what information is important and how to present it, a good communicator is able to tailor that information to suit their audience. You wouldn't use the same language in an informal meeting with close colleagues as you would to present the same information to a group of external clients, for example.

Gaining communication skills

Below are some examples of how you may already have gained communication skills at the University of Bradford. There may also be some useful suggestions here if you are looking to develop your skills further:

Written  

• through academic work
• blogs - write regular articles on a subject you are passionate about 
• administration experience through part-time work
• through customer-facing job roles
• university presentations
• volunteering in the community
• student radio (RAMAIR)
• being a career ambassador / course rep / student mentor (PAL scheme)
• running for student union / student society positions

How do you prove to a recruiter that you have these skills?

It is not good enough to simply say “I have excellent communication skills” - you have to prove that you have by giving examples of when you have communicated effectively.

One way to make sure you structure your example properly is to use the STAR technique.

• S - Define the Situation
• T - Identify the Task
• A - Describe your Action
• R - Explain the Result

Below is an example of how a question on communication has been answered using the STAR technique:

Define the SITUATION:

When I started university, I joined the Bradford University Theatre Club (BUTC). I really enjoyed it and acted in several productions, as well as learning about directing and the technical side.

Identify the TASK:

In my third year I decided I wanted to stand for the role of Treasurer. There were three of us standing and we each had to do a campaign and then give a speech before one of us would be voted in.

Describe the ACTION you took:

To get the club’s opinion on the sort of things that they thought we should spend our money on - recruitment events, marketing, better equipment etc - I spoke to the other members of the club and sent a short questionnaire round. I then used the feedback I received to formulate my campaign and speech. I made posters communicating my position, and wrote a five minute speech explaining why I wanted the position and what I thought I could bring to the club.

Explain the RESULT:

This preparation and my interactions with the other club members meant that I was in a strong position to represent their interests, and I was voted in with 65% of the ballot.

Describing your experience

Have a go at writing some statements like this which reflect your own experiences from your work, your study and your personal interests. These can then be used in completing competency based application forms, included in a skills CV, or used during interviews. You can add or remove detail as appropriate, depending on the circumstances.

See the related key words, right, to help you develop your statements.

Related key words / skills

• Customer service
• Influencing
• Interpersonal skills
• Negotiation

Improving your skills 

You may have gained communication skills whilst at university, but if you are looking to sharpen up your skills, for a job interview for example, please see the below for more resources and how we can help you.

Written communication

Whether you're sending an email, writing a letter, putting an application together or compiling a report, having a good level of written communication is really important in portraying a positive, professional image.

Because emails are such a fast and easy way of contacting people, it is tempting to see them as an informal way of communicating. However, when using email to send your CV to employers or similar, it is important to use the same professional tone throughout your email, covering letter and CV.

We have loads of information on our website regarding  CVs ,  application forms  and  covering letters , with examples of layouts for you to have a look at.

How can I improve my written communication skills?

Remind yourself of potential mistakes with  this list of commonly misspelled ( not mispelled! ) words .

If you are a current student at the University of Bradford, you can use the University's  Academic Skills Advice service to speak to an adviser about your written communication skills or attend one of their workshops.

Verbal (oral) communication

How you interact with people and present information to them is essential in almost every job role from sales to education to management. What specific verbal communication skills do you have, and how will you evidence these?

• Influencing and negotiation:  have you ever tried to change someone's mind about something? If so, what did you do, and more importantly how did you do it? Being able to influence and negotiate effectively are essential in many roles. When evidencing this, try not to use an example which is too complicated. Focus on something simple as this will be much more effective e.g. changing a friends mind about which film to see at the cinema.
• Presentations:  delivering an effective presentation relies heavily on your ability to interact with the audience. Think back to the presentations you have made as part of your degree or other work experience. How did they go? What made them successful? If you are nervous about delivering presentations, think about someone you know who is good at them. What makes them effective? Why is it interesting?

How do I improve my verbal communication skills?

Career and Employability Services run a series of employability workshops each term, including sessions on effective interview skills, communication skills and group work. 

Participating in group work during your degree and getting involved in social activities such as  student societies , sports teams or a musical group can increase your confidence when speaking to others.

Body language

Your body language can be very important in how you are judged by others, as people can make assumptions (both conscious and subconscious) about others from the way they stand and sit, how they use their arms when they talk and the amount of eye contact they use.

Although this won't always be the case (and it's good practice for recruiters to avoid such preconceptions), having an awareness of positive body language can potentially help you perform better in interviews, presentations and other occasions where you need to make a good first impression.

Making a good first impression

• A firm handshake is really important  - if you're not confident about this, you could practice shaking hands with your friends.
• Maintain appropriate eye contact  - this conveys that you are listening, and that you are interested in what you are being told. It also adds a impression of honesty to your answers.
• Don't slouch, and keep both feet on the floor . Keep your hands relaxed and don't fiddle with a pen or your hair.
• Don't gesticulate  too  much , as this might make you come across as a bit aggressive and can detract attention from what you are saying.

How can I improve my body language?

• We offer  mock interviews  to help you practice in a formal interview scenario with feedback from the careers consultant afterwards.  Reserve your appointment now .
• Build My Career  has an  Interview Simulator  which can film your answers to enable you to see how you come across when answering questions.

Role of Communication in Presentation and Speech

What is a presentation in communication? Presentation in communication is the act of presenting a message or topic to an audience. It involves speaking, using visual aids, and engaging with the audience to convey a specific message. 

Being concise, using visual aids, speaking confidently, and engaging with the audience are all important aspects of delivering a successful presentation. Additionally, one should be prepared, practice extensively beforehand, and handle questions with ease.  

The Most Effective Communication Skills to Present Like a Pro

Do you want to present like a pro? The key to success is effective communication. It’s an essential skill for both personal and professional success. Fortunately, presentation skills in business communication can be developed and improved with practice. What is a presentation in communication? In this post, we will explore the 8 most effective communication skills to help you present like a pro. 

From understanding your audience to expressing yourself confidently, you’ll learn everything you need to know to make your presentations successful. Read on to discover how to become a masterful presenter.

Know your audience

Before you present, it is important to take the time to know your audience. Understand who they are and what their interests are. Knowing your audience will help you customize your presentation to appeal to them. 

Ask yourself questions like: Who are they? What is their level of knowledge on the topic? Are they primarily interested in the practical application of the topic or more theoretical aspects?

Answering these questions will help you tailor your presentation skills in business communication to make it more interesting and effective. When you have a good understanding of your audience, you can better  choose the communication techniques that are best for engaging them.

Make a connection

It is essential to make a connection with your audience when giving a presentation. Take time to get to know them and ask them questions to determine their needs and interests. Try to use examples and stories that will resonate with them and show that you understand their concerns. 

Use humour if appropriate and focus on engaging the audience as much as possible. When speaking, focus on being personable and making eye contact with people in the room. Show that you are passionate about what you are presenting and be sure to smile. 

Be sure to actively listen to feedback so that you can modify your presentation accordingly. If you make an effort to connect with your audience, you will be able to make your presentation more memorable and effective.

Tell a story

Stories can be powerful tools to help get your point across during a presentation. Not only do stories engage your audience, but they also help to personalize the topic and make it more interesting and memorable. Stories can be used to illustrate your points and give real-life examples of what you are talking about. 

When sharing a story, be sure to provide enough detail and keep it focused on the topic of your presentation. Focus on the key elements of the story and how it ties in with your message. 

Use the story as an example or analogy to help the audience better understand the information you are trying to present. Finally, be sure to use storytelling techniques like vivid descriptions, suspense, and a moral to bring the story to life and make a lasting impression on your audience.

Use strong words

Strong words can be a powerful tool for delivering an effective presentation. Not only do strong words help to capture your audience's attention, but they also convey your message with clarity and confidence. 

When preparing your  presentation skills in business communication , think about the kind of words you want to use. Use words that are relevant and make an impact on your audience. Avoid using too much jargon and complex language; this can be off-putting for some listeners. Instead, try to choose words that are interesting and engaging. Also, be sure to vary your word choice to keep your audience interested.

Moreover, don’t be afraid to emphasize certain words. This can help add weight to your point and create a sense of drama or urgency. Paying attention to your volume and pitch when you say certain words can also help create a more compelling presentation. 

Using strong words is an important way to communicate effectively in a presentation. It can help you engage your audience and make your message more memorable.

Use body language

Body language is a powerful tool for communication and can add emphasis to your presentation. Pay attention to how you stand, how you hold your arms and even the direction of your gaze. Positive body language conveys confidence and enthusiasm. 

Keep your arms open and away from your body. Speak with gestures and move around the room when appropriate. Eye contact is essential – make sure to look at the audience when you’re speaking and establish a connection with them. 

Don't be afraid to smile and pause for a few seconds while talking. Your body language should be congruent with what you are saying. Doing so will show that you are comfortable and competent in delivering your message.

Be aware of your voice

Your voice is a key factor in communicating effectively. It can be used to emphasize points and make your presentation memorable. When you're presenting, be conscious of the volume, tone, and pacing of your voice. 

Speak loud enough so that everyone can hear you, but not too loudly. Your tone should be confident and conversational. Speak clearly and pronounce each word correctly. Also, vary your speed and pitch to emphasize important points and keep your audience engaged. 

Taking pauses in the right places can help people better understand what you're saying. Lastly, don't rush through your presentation, and make sure to take your time. By being aware of how you use your voice, you can make a lasting impression on your audience.

Use visual aids

Using visuals in your presentation is a great way to engage your audience. Visual aids help break up the monotony of talking and can be used to explain complex concepts simply and concisely. 

There are various types of visual methods of effective communication ppt you can use, such as photographs, infographics, diagrams, slides, and videos. Make sure to choose visuals that are relevant to your presentation and that can be seen by everyone. 

When using visual aids, keep in mind that they should complement what you are saying, not overpower it. 

Be sure to practice with the visual aids before presenting so that you can be sure of their impact. By using visual aids in your presentation, you will be able to add depth and clarity to your message.

Practice, practice, practice!

The most important part of delivering an  effective communication skills , presentation is practice. It is the key to building your confidence and ensuring that you make the best possible impression on your audience. 

Start by writing out your presentation and practicing it alone, then practice in front of family and friends until you are comfortable with your delivery. 

Rehearse your presentation several times to familiarize yourself with it and to ensure that you don’t leave anything out. Familiarizing yourself with the material will help you present it confidently and make you appear more competent and professional. 

Practicing your methods of effective communication ppt will also help you identify any areas where you can improve, allowing you to make necessary changes and ensure that you are delivering the best presentation possible.

Presentation skills for engaged business communication

What is a presentation in communication? Successful business communication involves more than just knowing the right words to say. To truly engage your audience, you need to know how to effectively deliver your message. Presentation skills are an essential part of effective communication in the business world. 

In this post, we will explore 8 communication skills presentations that will help you engage your audience and ensure your message is delivered clearly and effectively. Whether you are presenting to a room full of colleagues or a single client, having strong presentation skills can make all the difference. Read on to learn more about the 8 presentation skills for engaged business communication.

1) The Art of Storytelling

Storytelling is an invaluable tool for making an impact with your business presentations. Telling stories helps to draw your audience in and create a connection with them while making complex concepts easier to understand. 

Through stories, you can capture their attention and share your message in a way that will stay with them long after the presentation has ended. When using methods of effective communication ppt stories, be sure to select relevant stories that illustrate the main points of your presentation, and keep them brief so you don't lose your audience's focus.

2) Be Concise

When presenting to an audience, it is important to be succinct. This means conveying your message in the most efficient manner possible. 

Avoid going off-topic and include only relevant information. Speak clearly, using language that everyone in the room can understand. Don't rely on jargon or slang to communicate your ideas. 

Focus on the main points and keep your presentation as concise as possible. Let your slides do some of the talking, too. Get to the point quickly and finish promptly. Being concise will help you keep your audience's attention and ensure they walk away with your key messages.

3) Use Visual Aids

Visual aids can be an effective way to engage with your audience and illustrate your points. Choose visuals that are easy to understand and keep the text to a minimum. Utilizing charts, graphs, or images can make complex ideas easier to digest. 

Use visual aids to bring life to your presentation, help break up the information, and maintain the audience’s attention. Make sure to practice using them so they are not distracting from your key message.

4) Speak with Confidence

When giving a presentation, it's important to speak with confidence. This doesn't mean you need to be overly loud or assertive; it simply means that you need to be sure of yourself and your topic. Projecting your voice and speaking clearly will help ensure that your message is communicated effectively. 

Additionally, use body language that indicates you are confident in what you are saying, like keeping eye contact with your audience and maintaining an open, upright posture. With practice, you'll find speaking confidently comes naturally.

5) Engage with Your Audience

When delivering a presentation, engaging your audience is essential for successful communication. Ask questions, make eye contact, and allow for interaction. Incorporating interactive activities like polls or brainstorming can help keep the audience engaged. 

Encourage feedback and discussion by using inclusive language like "we" and "us". Invite questions and address them thoughtfully, considering the interests and needs of your audience. Finally, create a dialogue with your audience, and don't be afraid to get creative!

6) Be Prepared

In business communication, it is vital to be prepared. Preparation includes researching your topic thoroughly and having an outline of what you would like to say. Make sure to have a few key points to emphasize and practice presenting them. 

Be organized and be able to defend any claims that you make. Finally, plan to ensure that you can accommodate any interruptions or questions. Having the right materials at hand will give you the confidence you need to engage your audience.

7) Practice, Practice, Practice

When it comes to mastering presentation skills in business communication, practice is essential. Not only should you practice out loud until you are confident in your delivery, but also practice different scenarios and answers to potential questions. 

Visualize yourself delivering the presentation and anticipate any challenges that could arise. Practicing will help you feel more prepared and confident during the actual presentation. With enough practice, you'll become a master of delivering engaging presentations that leave a lasting impact.

8) Handle Questions with Ease

An important part of any presentation is the Q&A session. Be prepared to answer questions from your audience effectively and confidently. Answer questions completely and honestly, and be sure to explain complex concepts. 

If you don’t know the answer to a question, take the time to research it and provide an informed response. By being prepared and providing honest answers, your audience will appreciate your transparency and respect your knowledge.

Communication is an essential tool for any presentation or speech. It helps to develop trust, gives you the ability to delegate tasks, encourages others to share their ideas, and allows you to have difficult conversations. By practicing effective  communication skills in presentation , you can improve your writing skills and get promoted in the process. Communication is a crucial skill that can be used to great effect in presentations and speeches.

Useful Resources:    What is an effective presentation |  What is written communication |  Types of communication formal and informal

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10 Good Communication Skills In The Workplace (Guide 2024)

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Introduction

Effective communication skills are essential in the modern workplace, regardless of your job level or industry. The ability to communicate information clearly, concisely and with impact can make the difference between success and failure.

In this comprehensive guide, we’ll explore 10 key communication skills that can help you excel in your career. We’ll also discuss why communication skills are so important, the different types of communication, and how to highlight your communication abilities on your CV and in job interviews.

Why Communication Skills Are Important in the Workplace

Communication is one of the most sought-after skills by employers today. Strong communication abilities allow you to:

• Convey information, instructions and ideas effectively
• Build positive relationships with colleagues, managers and clients
• Collaborate productively on projects and solve problems efficiently
• Negotiate, persuade and influence others
• Provide excellent customer service
• Advance your career through effective self-promotion

When communication breaks down in the workplace, it can lead to misunderstandings, reduced productivity, low morale and even conflict. That’s why honing your communication skills is so crucial, no matter what your role or industry.

The 4 Types of Communication Skills

Effective communication is multi-faceted, involving a range of verbal, nonverbal, written and visual skills. The four main types of communication skills are:

Mastering each of these four communication skill types is essential for thriving in the modern workplace.

10 Good Communication Skills Examples for 2024

Here are 10 key communication skills that can help you excel in your career:

Developing these 10 communication skills takes time and practice, but the payoff can be significant for your career success. Regularly assess your communication strengths and weaknesses, and seek out opportunities to improve.

Which Jobs Require Strong Communication Skills?

Communication skills are crucial in virtually every job and industry. Some roles where excellent communication abilities are particularly important include:

• Customer service and sales positions
• Management and leadership roles
• Consultancy and advisory roles
• Public relations and marketing roles
• Teaching, training and coaching roles
• Creative roles like writing, journalism and public speaking

Even for highly technical or specialized jobs, the ability to communicate complex information in a clear and engaging way is invaluable. Strong communication skills can help you excel in your current role and open doors to new career opportunities.

Emphasizing Communication Skills on Your CV and in Interviews

When applying for jobs, it’s important to highlight your communication skills throughout your CV and in job interviews. Here are some tips:

On Your CV:

• Include communication-focused achievements and responsibilities in your work history
• Showcase written communication skills through well-structured, error-free writing
• List relevant communication-related skills and training (e.g. public speaking, negotiation, active listening)
• Provide examples of how you’ve used communication skills to benefit your employer

In Interviews:

• Prepare examples of times you’ve demonstrated strong communication abilities
• Use confident, clear and friendly body language and tone of voice
• Listen carefully to questions and respond concisely and directly
• Ask thoughtful questions that show your engagement and communication skills
• Emphasize your ability to communicate effectively with diverse stakeholders

By emphasizing your communication prowess, you can demonstrate to employers that you have the essential skills to succeed in the role and contribute to the organization.

Effective communication skills are vital for career success in the modern workplace. By mastering the 10 communication skills outlined in this guide – including emotional intelligence, clarity, friendliness, confidence, empathy and more – you can set yourself up for professional advancement.

Remember that communication is a multi-faceted skill that can always be improved through regular practice and self-reflection. Consider taking a career test or psychometric test to better understand your communication strengths and development areas.

With commitment and the right strategies, you can become an exceptional communicator and unlock new opportunities for growth and success in your career.

More From Forbes

12 mistakes that can doom your presentation to failure.

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Sales. Believe it or not, most of us are in the sales business.

Courtroom attorneys, both prosecutors and defense lawyers, are in the sales business. Their product consists of arguments for or against the defendant.

University professors are in the sales business. Their products are knowledge and thinking skills.

Consultants and corporate trainers are in the sales business. Their products are competence and proficiency with everything from how to lead a team to how to operate a complicated machine.

Whatever your job is, you can be sure that it involves sales—persuading people to adopt fresh perspectives, embrace new methods, rally around a common cause.

In all of this, Terri L. Sjodin is worthy of attention. An expert in advancing the persuasive presentation skills of professionals, Sjodin is a New York Times bestselling author ( Small Message, Big Impact ), and a respected researcher. For her latest book ( Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes ), she conducted a multi-year study drawing on the experiences and observations of more than 5,000 business and sales professionals. Her expertise has been featured by many media outlets including the Today Show, Bloomberg News, CNN, CNBC, and Fox Business, as well as many industry podcasts.

Quoting the philosopher Seneca as saying, “Luck is when preparedness meets opportunity,” Sjodin explains how that view applied to the research she conducted during the Covid pandemic.

“ We used the lockdown to our advantage and captured data that has revealed insights unique to presenting during that challenging time,” she says. “We learned more about how to navigate specific obstacles in virtual presentations.”

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A lot of professionals were great at in-person customer interactions but had to adapt to virtual presentations via video platforms when the pandemic hit. What were the biggest challenges of that transition?

“Ultimately, virtual meetings can’t provide all the benefits of face-to-face meetings, but they are scalable and can save you and your prospects time and money,” Sjodin says. “Some people simply feel awkward and uncomfortable using this technology. A common confession is, ‘I’ve been presenting for years. Why is this so difficult?’ The reason it’s daunting is because we are merging the art of presenting, the science of selling, and the modern tools of technology. It’s a lot to juggle all at once.”

Sjodin says that for some people, learning to master this technology is a lot like learning to drive a stick-shift automobile after years of driving with an automatic transmission.

When people are preparing for important presentations, what questions should they be asking themselves to ensure that their message and delivery are effective?

Terri L. Sjodin

“The best game plan is to do your homework early in the process, while keeping the end goal in mind,” Sjodin says. “Preparation is the best way to avoid ‘winging it.’ That might seem obvious. The truth is that many people, for various reasons, simply fail to prepare or don’t have a strategy to prepare effectively.”

Consider a meeting you have on your calendar right now and ask yourself a few key questions. What is my intention for this meeting? What am I trying to accomplish? Who are the listeners? What’s the audience size?

In the information-persuasion balance, what seems to be the key to driving a presentation to a prospect’s decision or conversion?

Sjodin says being overly informative was one of the highest ranked mistakes self-identified in her research study. “Information in and of itself doesn’t drive conversion,” she says. “The key is to get clear on the goal of being persuasive. What do you want to have happen as a result of this meeting or presentation?”

By design, a persuasive presentation has a specific intention. The speaker wants the listeners to act based on what they’re hearing. Sjodin suggests asking yourself this question: “Did I build a compelling case for my message?” She says professionals in need of results are best served when they craft presentations that are both persuasive and informative. “This seems simple, but, trust me, nobody complains that a talk was overly persuasive. They complain about the data dump.”

A challenge many speakers face is how to establish their own credibility without distracting from the product service, or cause they are championing. Sjodin has some suggestions on how to address that challenge.

“When a presentation is filled with vague assertions and imprecise data, speakers lose credibility,” she says. “Credibility is essential. Without it, a prospect has little reason to buy into your proposal.”

Her research results showed that sales professionals who committed the mistake of providing inadequate support consistently failed to establish credibility with the listener through their personal experience or data quality.

“A potential customer will evaluate you and your information before deciding whether to believe you,” she says. “Personal credibility speaks to your experience, education, background, industry knowledge, and field work. If you are new to an industry, it’s tough to sell your experience. Your chances are better if you sell your work ethic and scrappy mindset instead of your ability to advise listeners on how to do something they have been doing for the past 20 years.”

In her research, Sjodin found that many sales professionals confessed that they “conclude but do not close.” Where’s the disconnect? What’s her advice to them?

“ The close is the specific call to action you want your listener to take after hearing your message,” she says. “A conclusion is a wrap-up of what you just said. Some people avoid closing altogether because they don’t want to risk hearing ‘no thanks, not interested.’ The fear of rejection makes closing feel uncomfortable, so they just skip it altogether.

Closing doesn’t need to be scary, she says. “All you are doing is inviting your listener to choose to move forward in some regard.

Delivering a persuasive presentation requires the ability to close. “Persuasive presenters are always prepared to ask for a next step, or commitment—it’s what they’re there to do,” she says. “If you have met with numerous prospects but haven’t completed many transactions, ask yourself, ‘Do I close, or do I conclude?’ One generates action; the other gives your prospect the option of doing nothing.”

What’s the role of storytelling in making a compelling sales presentation, and what’s the key to doing it well?

It’s Sjodin says it’s the presenter’s responsibility to build and deliver an interesting message. You might think your data is interesting, but that doesn’t mean the audience will. This is where storytelling plays a role.

“Boring presentations are unfortunately a common occurrence,” she says. “Multiple factors can contribute to a dull, tedious, and tiresome talk, including low presenter energy, an overall lack of creativity, and an absence of storytelling and other entertaining elements.”

Sjodin says the key to effective storytelling is to put yourself in the seat of a skeptical listener and ask whether your message is intriguing and thought-provoking. “If a small, persistent voice tells you that it’s boring, it probably is. Can you find a story that could bring this issue to life in a more dazzling way?”

Death-by-PowerPoint still seems to be a common mistake made by speakers and presenters. Sjodin offers advice on using visual aids effectively.

“Visual aids can significantly enhance a presentation when used effectively,” she says. “They are not designed to be a crutch to help get a person through their content. Remember, you are the star, and the visual aids are the bit players. They are there to enrich the message and say something visually that you can’t communicate in the same way verbally. Tragically, most presentations are dominated by text and bullet points and do not visually create a wow factor.”

Does making a sales presentation mistake matter?

“In today’s competitive market, everybody sells something, whether it’s a product, a service, a cause or even when selling themselves on a job interview or for a promotion,” Sjodin says. “One of the most surprising initial insights in the research study was that 92% of participants reported feeling that making a sales presentation mistake has or probably has impacted moving a transaction forward or achieving their goal. That is a big number! So does it matter? The research results say yes!”

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Corporate communication has evolved significantly from its earlier days when it was mainly considered just public relations. Today, it’s a strategic management function that encompasses a wide range of activities including investor relations, internal communications, organizational communication , marketing support and legal assistance, integral to top management operations.

 This discipline is essential to ensure that all forms of communication align with the company's goals and deliver a consistent message. That’s why, nowadays, corporate communication is seen not just as a role but as a critical tool for managing change, defining a company's societal position and shaping its identity.

What Does a Corporate Communications Specialist Do? 

In this continuously changing environment, the role of a corporate communication specialist has become more dynamic and crucial than ever. They are tasked with managing complex relationships with governments, the public and internal teams, seeking to operate ethically and uphold corporate integrity while promoting a sense of pride within the organization. 

Dr. Johanna Fawkes describes the main activities in public relations in " The Public Relations Handbook ." This list of responsibilities can give you a glimpse of what your role would entail as a public relations professional. Let’s examine them closely: 

• Internal Communications: In this position, you’d be responsible for creating content like in-house newsletters to keep staff updated on company news and events. You would also manage feedback tools such as suggestion boxes, which are essential for hearing employees’ ideas and concerns. 
• Corporate PR: As a corporate communications specialist, you’d manage the company's image by creating press releases and handling media questions. You’d also manage tough situations to keep the company’s reputation strong. Working in Corporate PR puts you in charge of how others view the company, requiring both creativity and smart planning. If you enjoy persuasive communication and like a fast-paced environment, this field offers a chance to make a real impact every day.  Media Relations: You’ll be responsible for building and maintaining relationships with media professionals such as journalists and editors across different platforms like newspapers, magazines, radio, TV and online. Your tasks will include writing press releases, organizing photo opportunities, releasing video news and handling off-the-record briefings and press events. This position is crucial for managing how the media portrays the company.
• Business to Business (B2B) Communications: Your focus will be connecting with other organizations such as suppliers and retailers. You'll handle activities like organizing trade shows, setting up exhibitions and creating newsletters. This role is essential for maintaining strong professional relationships and ensuring smooth cooperation between companies.
• Public Affairs: You'll communicate with influential figures such as local and national politicians to monitor and influence the political landscape. This responsibility involves delivering presentations, holding briefings, organizing private meetings and giving public speeches.  
• Community Relations/Corporate Social Responsibility: You'll focus on building and maintaining a positive relationship between your company and the communities it serves by organizing community events, spearheading charity initiatives and communicating the company's efforts in sustainability and social welfare.
• Investor Relations: You'll communicate with financial organizations and investors through newsletters, briefings and events. Your job will be to keep them informed and supportive of the organization's strategies and performance. This is key for maintaining investor trust and securing future investment.
• Strategic Communication: This area involves deep thinking and planning. You'll identify and analyze situations, problems and potential solutions that align with the organization's goals. Strategic communication often requires researching, planning and executing campaigns aimed at improving the organization's ethical reputation.
• Issues Management: Here, you'll need to keep your finger on the pulse of political, social, economic and technological trends. The goal is to foresee and manage issues that could impact the organization. This role is crucial for organizations that need to stay ahead of potential challenges that could affect their operations.
• Crisis Management: In crisis management, you'll be on the front lines during emergencies, responsible for delivering clear, concise messages to manage the organization's response. This often involves coordinating with the media and partnering with organizations like police or hospitals to ensure accurate and timely information is disseminated.
• Copywriting: If you have a flair for writing, this role involves creating high-quality content tailored to various audiences. You'll be writing for press releases, newsletters, web pages and annual reports. Effective copywriting is essential to convey the organization's message and engage the audience meaningfully.
• Publications Management: A corporate communications specialist oversees the production of various publications, including leaflets, internal magazines and websites. You'll ensure these materials meet high standards of presentation and accuracy.
• Events and Exhibitions Management: You'll organize complex events like conferences, press launches and trade shows. This involves detailed planning and coordination to ensure everything runs smoothly from start to finish. You'll work on setting up venues, coordinating with speakers, managing schedules and ensuring all attendees have a great experience.

Overall, a public relations specialist acts as a liaison, advocate and communicator for an organization, crafting narratives, managing perceptions and building relationships across a broad spectrum of stakeholders to maintain and enhance the organization's reputation and achieve its communication goals.

Corporate Communications Careers and Salaries?

The average annual salary for careers in corporate communications is approximately $99,825. This figure is based on data from reputable sources like ZipRecruiter, Payscale, Glassdoor and Salary.com, which collect salary information for a variety of roles across different regions and experience levels. 

Additionally, the projected growth in media and communication jobs shows that these fields are stable and in demand, meaning good job security and plenty of career opportunities in the years ahead. 

At the entry level, you can expect to start your career in roles such as Communications Specialist , where the average annual salary is around $67,000. Media Relations Specialist and Public Relations Specialist are also common starting positions, earning approximately $61,893 and $64,362 respectively. These roles typically involve supporting broader communications efforts, writing content and managing day-to-day interactions with the media.

As you progress to mid-level positions, you’ll take on managerial responsibilities. For instance, a Communications Manager , who earns about $85,857 annually, oversees the development and implementation of communication strategies. Similarly, the Media Relations Manager and Public Relations Manager , earning $93,829 and $83,626 respectively, handle more strategic aspects of media interactions and public image management, guiding teams and coordinating with various stakeholders to uphold and advance the organization's reputation.

At the senior level, roles are more strategic and impactful within the organization. The Director of Communications , with an annual salary of about $102,257, heads the department, sets long-term goals and aligns strategies with company objectives. The Director of Media Relations , earns roughly $96,510 and oversees media interactions to support overarching strategies.  , making around $103,920, focus on enhancing the company’s public image. At the top, the Chief Communications Officer , earning approximately $235,500, oversees all communications and public relations, ensuring alignment with corporate goals.

Curious about how to kick off your career in this industry? UTEP's Online Bachelor of Arts in Organizational and Corporate Communication equips you with the tools you need for a successful career. Explore the coursework and find out how this degree has enabled our students to land in-demand jobs. 

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