how to evaluate presentation effectiveness

6 Ways You Can Evaluate Your Own Presentation

Hrideep barot.

• Body Language & Delivery , Presentation , Public Speaking

Naturally, giving a presentation is a skill that falls on the professional side of the spectrum. It involves a lot of formality along with practice to get good at it. 

But how do you decide what exactly it is that you need to work on? Read on to find out about six ways to evaluate your presentation skills.

Evaluating your presentation requires the ability to analyze your performance based on some very specific criteria related to delivery and content. More importantly, you must do it in an objective sense, without letting your self-bias come in the way.

Importance and benefits of evaluating your presentations yourself

Public speaking requires skills that are developed over time. Whether you’re a pro at it or a beginner, there is always room to grow because people have a varying set of abilities. 

Presentations are all about influence. You aim to create a dynamic with your audience so they buy into whatever it is that you’re trying to convey. 

And if you keep innovating your techniques and find your strength (which all comes with self-evaluating), you’ll essentially be enhancing your power to influence. 

In addition to that, it makes you a better presenter. The lack of being told what to do by someone else gives you a sense of self-confidence and patience. 

Additionally, you being a good presenter would mean more successful meetings, which in turn means you’d profit your business.

Basically, the better your presentation, the more likely are your chances to successfully fulfill your agenda. So grab a paper and a pen and embark upon your journey of getting better!

What criteria do I need to follow for evaluation?

Let’s address the skills we need for pulling off a good presentation.

Quality of content

• Engagement with audience
• Visual aids
• Focusing on strengths. 

Based on these categories, you need to form criteria to test yourself. Think of it like setting a frame of reference for yourself, placing yourself on a scale ranging between good and bad would help you track your progress. 

Following are the pointers you need to keep in mind while evaluating your presentation skills-

The two most things to keep in mind about structure is that you need to have a very intriguing start to your presentation, something that hooks the audience. (an anecdote, perhaps)

Secondly, make sure your ending is clear and in alignment with the purpose of the presentation. And include a call to action. For example, if your presentation is about mental health awareness, make sure one of your end slides has a comprehensive contact list of psychologists/therapists. 

Apart from that, the transitions between your pointers have to be smooth. Try adding segues (which is basically building context for your next point) In the previous example, a personal anecdote involving someone with depression can be a good segue to talk about the importance of mental health. 

If you’re new to structuring content or making presentations, here’s an article of ours that might help- The Ultimate Guide to Structuring a Speech

Delivery is everything. From gestures to hand movements, your body language must emphasize CONVEYING something. 

When you say something especially important, there must be some emphasis on part of your delivery. Like slowing your speech, or knocking the table, or repetition of the point, etc. 

There should be some sort of continuity to your narrative, the ‘flow’ must come naturally. This can be done using the smooth transition technique mentioned above. 

Adding a story-like quality to your speech might help. (having proper segregation between the beginning, middle, and end)

You cannot be providing generic content. Always remember, in presentations, quality surpasses quantity. 

Rambling about your topic on and on would not only bore your audience but also hinder the aforementioned flow and transitions that are so important. 

You need to make sure you’re adding something of value that is unique to you, and not general. You may refer to our article that might help further with this- Should a Presentation Have an Agenda?

Engagement with the audience

Your content must always be altered according to your audience. Knowing your audience is a very crucial step. You cannot say the same things in front of an MNC board meeting members as you would in front of a bunch of college students.

Knowing your audience helps you decide your content, flow, transition, practically everything. 

Also, engagement with the audience means the interaction that takes place between you and them. You need to appear approachable for them to talk to you. 

But at the same time, you need to prepare yourself in advance to be able to answer the questions that might come your way. A little prediction here and there can save you a lot of anxiety. 

Visual Aids

Visual aids during a presentation include everything from the design and arrangement of content in your presentation to your appearance. (But mostly the former)

Now when it comes to visual aids in a PPT, there is no better advice than the 5 by 5 rule.

The Powerpoint 5×5 slide rule states that-

a. Each of your slides should have no more than 5 lines.

b. Each of those lines should have no more than 5 words.

It ensures keeping your content crisp and to the point. A tip to apply this rule would be to not focus on including the main content in the ppt. Instead, write only pointers and elaborate on them yourself.

This way, you prevent your audience from getting too caught up in reading the slides hence getting distracted from you. 

How exactly do I evaluate my presentation?

Here are the six-pointers that will guide you through it step-by-step.

Identify patterns

Keeping in mind the above-mentioned pointers, start looking for what you’re doing wrong.

Is there something that you repetitively keep doing wrong? Maybe the topics you choose aren’t relevant, maybe you use too much text in slides, maybe you don’t captivate your audience by raising vocals, maybe you don’t move enough. 

There are always patterns. You need to develop attention to detail. 

Focus on the audience

Your audience engagement can make or break the deal. While you’re presenting, make sure you make eye contact with as many people as you can. And keep an eye out for people’s reactions. It helps you get real-time feedback. 

Now there’s a chance this might not work and you get distracted or disheartened. In which case, drop this tactic. Nothing is worth blowing your confidence down during the presentation. 

Take feedback

Part of the reward for good audience engagement is honest feedback. If people like your content but find your delivery a little off, if you engage well with them, they will be a little more open to bringing it to your attention.

Maybe to make it a little more certain, announce at the end that you’re open to constructive criticism. It also adds to the impression you make. People find people who are willing to admit their flaws, admirable. 

Make sure you maintain a record of your progress, right from making those criteria scales to your speeches through successive presentations. You could do it on paper or a device, whatever is more comfortable. 

Make notes about what you need to work on right after presentations, and tick them off when you do in the next ones. It brings along a sense of accomplishment. 

In reference to keeping track of practicing, you may check out our 13 Tips For Rehearsing A Presentation

Objective set of eyes

Ask a friend or a colleague to give you honest advice. Truth is, no matter what, your clients would always be skeptical of telling you what’s wrong. And there’s only so much you would criticize about yourself.

Asking someone you trust can help you get a fresh perspective on your progress since we get a little over in our heads sometimes. 

Use your strengths and weaknesses

After having acquainted yourself with this whole system of evaluation, it is no doubt you’d be very aware of your strong and weak points. It is a good thing. 

Honestly, there could always be some little things here and there that we cannot wrap our heads around, and that’s okay. Because we also have our strengths to cover up for them.

For example, you could be a little off with a smooth transition between subpoints, but if you drop a super-strong call to action, in the end, it gets compensated. 

And the best part is, only you can use them to your benefit since you’re the only one who knows about them!

Additionally, watching content related to your topic can be of massive help too. For example, if your speech is on mental health , then maybe watching a TEDTalk by a mental health professional can add on to the authenticity of your content.

To go that extra mile, you could also record yourself while giving the speech in front of a camera and review the recording to see where exactly you went wrong. Sometimes, watching your presentation from the audience’s perspective gives you a peak into what they see, and consequently, allows you to have a bigger impact on them.

Here’s a checklist to keep in mind while self-evaluating:

Print the checklist out for easy accessibility, mark yes or no after every presentation to keep track of your progress.

Practical Tools to use for self-evaluation

Feedback forms.

Feedback from your audience is important, as stated before. However, you can’t store all of the verbal feedback in your brain, let alone use it for self-evaluation later. Moreover, sometimes the audience might be vague with how they respond and that is unhelpful.

What you can do, instead, is devise a feedback form enlisting specific questions, the answers to which would be relevant for your purpose. This not only lifts the burden of remembering all you heard after presenting, but also eliminates unnecessary jargon from the audience.

Self-reflection

Self-reflection is the most important part of this process. Now, this does not only involve you going to the feedback forms but also reviewing specific areas that you need extra work on. You can make a categorized list or a scale of easily ‘fixable issues’ to issues that need relatively more practice and work.

If there is an issue that you don’t seem to be able to work around, another form of self-reflection you can do is record yourself. As mentioned before, use the camera and present as you would in the conference room. Looking at a tape of yourself after presenting(as opposed to while presenting in front of the mirror), can help you detect what’s wrong in a better way. Plus, it helps you check body language.

Presentation rubrics are one of the handiest tools you can use for evaluation. It is a specific set of criteria that sets qualitative standards for the things/skills you need to have in your presentation to qualify as a good one.

For example, For a college research paper, the categories of criteria would be creativity, research element, use of sources and references, innovative aspects, etc. These categories would then be assessed on a scale of good to excellent or 1 to 5 and be marked accordingly.

It provides a quantified version of assessment which helps tremendously to analyze where specifically, and how much do you need to work on.

Apart from this, if you’re a techno-savvy person who is not inclined to write with a journal to keep track or implicate any of the other tools, worry not! We happen to have just the thing to help you! In today’s technology and smart phone driven world where most things are online, we can do self-evaluation up there too!

Here is a detailed and comprehensive article about 34 Best Smartphone Apps for Presenters and Professional Speakers that will guide you through that process.

Well, with all these tools and techniques, you’re all set to begin your self-evaluation! Remember, different techniques work for different people. It’s all a matter of trial and error. Some patience and practice can take you a long way to become the presenter you aspire to be.

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

How to Negotiate: The Art of Getting What You Want

10 Hand Gestures That Will Make You More Confident and Efficient

Interrupted while Speaking: 8 Ways to Prevent and Manage Interruptions

• [email protected]
• +91 98203 57888

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

Kindly drop your contact details so that we can arrange call back

Select Country Afghanistan Albania Algeria AmericanSamoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Monaco Mongolia Montenegro Montserrat Morocco Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Rwanda Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Tajikistan Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Wallis and Futuna Yemen Zambia Zimbabwe land Islands Antarctica Bolivia, Plurinational State of Brunei Darussalam Cocos (Keeling) Islands Congo, The Democratic Republic of the Cote d'Ivoire Falkland Islands (Malvinas) Guernsey Holy See (Vatican City State) Hong Kong Iran, Islamic Republic of Isle of Man Jersey Korea, Democratic People's Republic of Korea, Republic of Lao People's Democratic Republic Libyan Arab Jamahiriya Macao Macedonia, The Former Yugoslav Republic of Micronesia, Federated States of Moldova, Republic of Mozambique Palestinian Territory, Occupied Pitcairn Réunion Russia Saint Barthélemy Saint Helena, Ascension and Tristan Da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Sao Tome and Principe Somalia Svalbard and Jan Mayen Syrian Arab Republic Taiwan, Province of China Tanzania, United Republic of Timor-Leste Venezuela, Bolivarian Republic of Viet Nam Virgin Islands, British Virgin Islands, U.S.

How to Evaluate Presentation Effectiveness and ROI

Your presentation’s success is non-negotiable. Motivating your audience and reaching your goals requires a break-through presentation, but sinking time and money into designing elaborate decks can decrease efficiency and your ROI before you’ve even presented. Your time is best spent crafting the message you need to share to attain your business goals.

Setting goals and measurable outcomes

Before you can gauge the success of your presentation , you’ll need to outline the information you want your audience to absorb and perfect your call to action. 

First, break your content down into 3 steps:

• Spark excitement with an exciting or fun intro that fits your style and aligns with your material.
• Present the problem or issue and propose your solution.
• Close it out with a strong call to action. Don’t leave your audience guessing how they should feel or what they should do.

You should know what you want your audience to do after your presentation. Consider ways you can track their behavior and set quantifiable goals. You’ll need to set goal behavior(s) and identify the time each action should occur by (ie. 25% of viewers go to your site within 48hrs and/or 10% of viewers make a purchase within 30 days).

Create profitable presentations

A presentation’s effectiveness is only as good as your audience’s engagement. 

Make sure to emphasize visuals while keeping everything as clean and legible as possible. Feel free to sprinkle in a bit of color, movement, or other eye-catching excitement but don’t over-do it. Not a design guru? No problem, don’t be afraid to use a template and customize it as needed! Staring at a blank white slide doesn’t have to be your reality the night before a big presentation. Templates help you and your team get started with less stress so you can focus on the message and delivery of your presentation. 

Additionally, having standard decks ready for your teams to use will allow them to edit slides quickly and create new iterations in a snap. Keep your old slides stored safely on the cloud and revisit them whenever you’d like. Technology allows us to be extremely agile in today’s fast-paced business world. Better organization and access can give your company the advantage it needs to stay ahead of competitors. 

Don’t forget: presentation engagement directly correlates with presentation success and profitability. If you can capture your audience’s attention with the visual interest of your deck and delight them with your content on and off the slides, you will be set up for success.

Why presentation ROI matters

Measuring the value of each presentation is a great way to hone in on what’s working and what needs to be reworked. If a certain strategy isn’t producing the results you want, revamp or restart quickly to minimize your losses. Businesses that are flexible and willing to pivot as needed can thrive even in difficult environments.

Setting goals, tracking your audience, and calculating ROI lets you learn more about your target audience and leverage your business strengths all while minimizing any weaknesses. If you know what works, you can consistently improve your tactics and therefore your presentation, product, company, and teams.

Calculate presentation ROI

Quantifying a presentation’s value may seem impractical but it doesn’t have to be. 

Traditionally, presenters observe their audience and ask them for feedback directly but in today’s digital world a lot of this physical information is lost via video conference calls. You can always try to determine effectiveness by sending out post presentation emails... but how many people are willing to fill out an email survey after sitting through a presentation? Luckily, with current technology and analytics, there are better (and easier) ways to know exactly where and for how long people are viewing your presentations.

Increase returns with successful presentations

Time is money, so the faster you can create beautiful presentations, the more money you can invest back into other aspects of your business. Less time fiddling with misaligned bullet points or finding the perfect stock photo means more time focusing on refining your message and polishing your speech. If you can decrease the time needed to build out solid decks you can reinvest those savings. Beautiful.ai can cut the time spent building presentations in half without sacrificing professionalism or design quality.

Minimize investment and maximize return with Beautiful.ai

Tools to track and increase your presentation’s ROI

Save time without missing out on stylish design.

Beautiful.ai applies the rules of great design automatically to every presentation. Add content without worrying about having to resize fonts or double-check every slide for design faux pas. Plus you get quick, easy access to libraries full of icons and photographs.

Access presentation views and analytics

With Pro, you have access to an analytic dashboard that lets you easily track who views your presentation, which pages they spend the most time on, what the average completion rate is, and more.

Cloud collaboration and organization

Sending ZIP files and presentations via email is a thing of the past. With storage online, you can work and share with your team in real-time without any hassle.

You can get started here .

Cassie Ricci

Cassie is a tech writer, SaaS support specialist, and self-proclaimed nerd.

Recommended Articles

Tips for effective business presentations in 2022, how great presenters create presentations in less than an hour, the top 10 powerpoint add-ins to level up your ppt, 5 ways to use a video bubble in your next presentation.

• Data, AI, & Machine Learning
• Managing Technology
• Social Responsibility
• Workplace, Teams, & Culture
• AI & Machine Learning
• Diversity & Inclusion
• Big ideas Research Projects
• Artificial Intelligence and Business Strategy
• Responsible AI
• Future of the Workforce
• Future of Leadership
• All Research Projects
• AI in Action
• Most Popular
• The Truth Behind the Nursing Crisis
• Work/23: The Big Shift
• Coaching for the Future-Forward Leader
• Measuring Culture

The spring 2024 issue’s special report looks at how to take advantage of market opportunities in the digital space, and provides advice on building culture and friendships at work; maximizing the benefits of LLMs, corporate venture capital initiatives, and innovation contests; and scaling automation and digital health platform.

• Past Issues
• Upcoming Events
• Video Archive
• Me, Myself, and AI
• Three Big Points

The Real Measure of Presentation Success

• Workplace, Teams, & Culture
• Leadership Skills
• Skills & Learning

Carolyn Geason-Beissel/MIT SMR | Getty Images

Historically, it’s been tough to quantify the success of events, presentations, and speeches. We’ve long known that the spoken word is a powerful tool for influence and action, but how do you measure that power?

When many organizations flipped from in-person to virtual and hybrid meetings and events, presentation analytics became a whole new ballgame. Speakers used to measure impact largely by surveying people and reading the literal room. While those forms of feedback still provide useful information about whether and how a message is landing, presenters now have many other metrics they can use.

Get Updates on Transformative Leadership

Evidence-based resources that can help you lead your team more effectively, delivered to your inbox monthly.

Please enter a valid email address

Thank you for signing up

Privacy Policy

Here’s a quick example: For decades, my firm built all the decks for a large company’s annual software developer conference. When the conference went remote because of COVID-19, we reworked all the content — each of the breakout sessions, as well as the keynotes — for a virtual audience. After that conference, the organizers stack-ranked the most popular sessions and realized they’d put the same amount of energy into creating a session that garnered 40 views as they’d put into creating sessions that earned hundreds of thousands of views. The organizers also got data on the percentages of participants actively engaging with the sessions, along with related numbers on downloads and shares. Combined with the substance of attendee comments, these insights told the conference folks which topics were resonating both broadly and deeply, helped them manage their time investments, and shaped their choice to keep the conference mostly virtual.

That’s just one of many ways you can slice, dice, and analyze. But to gauge a presentation’s success, what should you measure for ? In the example above, a key organizational goal was for developers to learn and build new software features into products, so the conference folks were looking specifically at how long each attendee stayed in the critical sessions, how active they were in the learning sessions, which tools they downloaded, and, after the event, how many applications the developers rolled out. Once the event team knew which sessions had turned out to be the most useful, they could create better-targeted content for the next conference.

All of these yardsticks measured some form of action. And really, that’s what all presenters should be looking for: evidence that they’ve moved people to do something, whether it’s learning a new skill, adopting a new approach to organizational culture, changing a deeply ingrained process or behavior, or treating customers differently.

To measure a presentation’s success, you need to assess your audience members’ feelings and actions before you speak, while you speak, and after you’re done.

Before Your Talk

To define what baseline result you’re after — that is, what action you want people to take after they walk away from your talk — it helps to know your audience. In studying hundreds of powerful speeches (and even checking out business speeches from the Stanford University library all the way back to the 1950s), I found that most of their calls to action targeted one of four audience types: doers , who could instigate activity and get things moving in the organization; suppliers , who could provide resources and other types of support needed to achieve a desired goal; influencers , who could mobilize others to adopt a new idea or approach; or innovators , who could generate new ideas and apply their smarts to solve a problem or seize an opportunity.

Which type of audience will you address in your talk? Once you’ve sorted out that critical “who,” you can analyze the “what” and the “how” of getting people to adopt and implement your idea. Specifically, you can take one of the following approaches.

Delve into your audience’s thoughts and feelings. Ask yourself about the people you want to reach: What do they think about your idea now? If it’s not on their radar yet, how will they feel about it when they hear what you have to say? And how do you want their thoughts and feelings to change as a result of your talk?

How do you want your audience’s thoughts and feelings to change as a result of your talk?

This isn’t just a hypothetical stepping-into-their-shoes exercise. Gathering that information in advance — and articulating the points of view you want to move people from and to — will determine the way you frame an issue and possible responses to it. That could mean doing some research or surveying the audience to assess what people currently know about your topic and how they feel about it. For example, you might interview the people closest to your customers or culture. Are they excited about your idea, or skeptical of it? What questions do they have about it? Not only will you figure out what baseline you’re starting from — you’re also likely to gain insights about your audience that will help you craft your message . You can also identify a benchmark to measure against later on, after your presentation — say, one of your organization’s KPIs or an important talent-recruitment metric.

Anticipate emotional sticking points. The bigger the transformation you’re trying to trigger in your audience, the more difficult it can be to quantify, especially if it’s an emotional shift. As you research what’s currently going on in your audience members’ heads, consider their hearts as well. What’s going to be the hardest part of your message for people to accept or process, no matter how logical the argument or solid the evidence? What sources of potential resistance can you identify? If you do win over people’s heads, how will you know when you’ve won over their hearts, too?

Emotional change often won’t show up on a dashboard. Even technologies that allow organizations to track customer or employee sentiment won’t collect data on everything you need to know. Sometimes you’ll know you’ve overcome emotional resistance only when you see it later in new behaviors — when employees stop pushing back on important initiatives, for example, or when customers change their minds and buy the new release of your product.

During Your Talk

You can gauge your talk’s likelihood of success as it’s happening. To do this, you’ll measure audience reactions in a few ways.

Observe audience behavior in the room or online. The most immediate form of measurement is to watch how people respond to a presentation in real time. When everyone takes out their phones to snap pictures of slides, you know something’s grabbing their attention. Notice, too, when people laugh, gasp, or applaud — these basic behavioral cues signal which moments in your talk are resonating . Tech comes in really handy here. If your talk (whether delivered in person or remotely) is recorded, you can easily go back and look for places where the audience visibly or audibly responded.

Look at the number of attendees. If you’re addressing a crowd at a big event such as an industry gathering, another useful metric is the number of people who showed up to hear you speak when they could have attended other sessions instead. If you’ve packed a physical or virtual room, that means you’ve teed up your talk effectively before even opening your mouth. When I spoke this year at Dreamforce, a Salesforce conference, most of my audience members skewed young and weren’t familiar with my work, but the talk was still oversubscribed, with overflow attendees clustered in the doorway. My name wasn’t the draw — rather, it’s the way I’d titled and framed the message that hit a nerve. When attendees rated the talk, the data showed that it had lived up to the promise in the title and program description.

Spark and track social engagement. If your talk is getting everyone buzzing, especially at a large event, they might share quotes or images from your presentation in real time on social channels. Be sure to add your social handles and event-specific hashtags to your slides so it’s easier for your audience to tag you and for you to track the ideas they’re engaging with most. (Those posts, comments, likes, reshares, and other in-the-moment social reactions can later be captured in a post-event report.) You can also accelerate and measure the spread of ideas by providing repackaged presentation content in easily shared formats like infographics or Slidedocs (slides that have more text because they are meant to be read by the audience rather than simply presented by the speaker). One of our tech customers has us build their keynote speeches into skimmable e-books with the script and slide visuals as well as trackable links to additional material.

After Your Talk

Your post-talk metrics can track both satisfaction with the presentation and some of the steps audience members have taken to implement the ideas.

Use surveys to assess audience satisfaction. Many speakers use surveys to measure audience sentiment after a presentation. If you surveyed people before you spoke as well, you’ll be able to see whether your talk has moved the doers, suppliers, influencers, or innovators in the audience any closer to your point of view. One Fortune 100 tech company we work with also uses audience ratings as a management tool to motivate speakers to perform well. Everyone wants to get the highest possible score, and those who don’t score well are likely to work hard to raise their score the next time they speak — or not be invited back.

Examine the speaker’s own satisfaction. In companies without a strong measurement culture, sometimes one of the most telling signs of success is how the speakers themselves think their presentations went. That might seem like navel-gazing, but it’s a bigger deal than most people assume. If a leader who consistently works on their skills and performance as a communicator and is sensitive to cues from the audience feels that they’ve delivered an effective presentation, chances are actually pretty good that they have. And, hey, when your CEO wants to feel like a rock star, and they walk off the stage feeling like one, I call that a win.

Related Articles

Quantify actions taken. This is where you come back to that baseline result you’ve defined — the audience behavior you wanted to elicit or change when you developed your presentation. While reactions like satisfaction and buy-in matter, actions matter more. The whole point of giving a presentation is to persuade people to adopt and implement your ideas. So look at the traction that your initiative gained as a result of your talk. Did your employees complete the enrollment forms your HR team mentioned in the benefits presentation? Did your sales team download the new corporate overview deck you launched at kickoff? How many deals closed as a result? I embed QR codes in my slide decks — most people know how to use them — and share my slides. This allows attendees to do a deeper “double-click” on a concept. My marketing team can track all that activity for post-talk analysis.

While reactions like satisfaction and buy-in matter, actions matter more.

If you’re trying to prevent certain actions, it’s important to measure those, too. One year, a company hired my team to help them deliver news of a planned reorganization, one of the most difficult presentations to deliver. Executives worried about two kinds of fallout in particular: highly valued employees leaving their jobs in frustration, and a decline in productivity. So they decided to track two data points after the announcement: the number of resignations over the next several months, and any productivity dip as reflected in customer relationship management data over the next several weeks. With those reports in, they were relieved to see that both numbers were much better than company leaders had anticipated. In this situation, measuring success meant tracking a lack of (that is, negative) action after delivering a sensitively crafted message.

About the Author

Nancy Duarte is the CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

More Like This

Add a comment cancel reply.

You must sign in to post a comment. First time here? Sign up for a free account : Comment on articles and get access to many more articles.

Evaluating Business Presentations: A Six Point Presenter Skills Assessment Checklist

Posted by Belinda Huckle  |  On December 4, 2019  |  In Presentation Training, Tips & Advice

In this Article...quick links

1. Ability to analyse an audience effectively and tailor the message accordingly

2. ability to develop a clear, well-structured presentation/pitch that is compelling and persuasive, 3. ability to connect with and maintain the engagement of the audience, 4. ability to prepare effective slides that support and strengthen the clarity of the message, 5. ability to appear confident, natural and in control, 6. ability to summarise and close a presentation to achieve the required/desired outcome, effective presentation skills are essential to growth, and follow us on social media for some more great presentation tips:, don’t forget to download our presenter skills assessment form.

For many business people, speaking in front of clients, customers, their bosses or even their own large team is not a skill that comes naturally. So it’s likely that within your organisation, and indeed within your own team, you’ll find varying levels of presenting ability. But, without the basis for an objective assessment of these skills, it can make it more difficult to persuade someone that, perhaps, some presentation skills coaching might help transform their ability to do their job (benefiting your business), improve their prospects for promotion (benefiting their career) and dramatically improve their own self-confidence (benefiting their broader life chances).

So, how do you evaluate the presenting skills of your people to find out, objectively, where the skill gaps lie? Well, you work out your presentation skills evaluation criteria and then measure/assess your people against them. 

To help you, in this article we’re sharing the six crucial questions we believe you need to ask to make a professional assessment of your people’s presenting skills. We use them in our six-point Presenter Skills Assessment checklist ( which we’re giving away as a free download at the end of this blog post ). The answers to these questions will allow you to identify the strengths and weaknesses (i.e. skills development opportunities) of anyone in your team or organisation, from the Managing Director down. You can then put training or coaching in place so that everyone who needs it can learn the skills to deliver business presentations online, or face-to-face, with confidence, impact and purpose.

Read on to discover what makes a great presentation and how to evaluate a presenter using our six-point Presenter Skills Assessment criteria so you can make a professional judgement of your people’s presenting skills.

If you ask most people what makes a great presentation, they will likely comment on tangible things like structure, content, delivery and slides. While these are all critical aspects of a great presentation, a more fundamental and crucial part is often overlooked – understanding your audience .  So, when you watch people in your organisation or team present, look for clues to see whether they really understand their audience and the particular situation they are currently in, such as:

• Is their content tight, tailored and relevant, or just generic?
• Is the information pitched at the right level?
• Is there a clear ‘What’s In It For Them’?
• Are they using language and terminology that reflects how their audience talk?
• Have they addressed all of the pain points adequately?
• Is the audience focused and engaged, or do they seem distracted?

For your people, getting to know their audience, and more importantly, understanding them, should always be the first step in pulling together a presentation. Comprehending the challenges, existing knowledge and level of detail the audience expects lays the foundation of a winning presentation. From there, the content can be structured to get the presenter’s message across in the most persuasive way, and the delivery tuned to best engage those listening.

Flow and structure are both important elements in a presentation as both impact the effectiveness of the message. When analysing this aspect of your people’s presentations look for a clear, easy to follow agenda, and related narrative, which is logical and persuasive.

Things to look for include:

• Did the presentation ‘tell a story’ with a clear purpose at the start, defined chapters throughout and a strong close?
• Were transitions smooth between the ‘chapters’ of the presentation?
• Were visual aids, handouts or audience involvement techniques used where needed?
• Were the challenges, solutions and potential risks of any argument defined clearly for the audience?
• Were the benefits and potential ROI quantified/explained thoroughly?
• Did the presentation end with a clear destination/call to action or the next steps?

For the message to stick and the audience to walk away with relevant information they are willing to act on, the presentation should flow seamlessly through each part, building momentum and interest along the way. If not, the information can lose impact and the presentation its direction. Then the audience may not feel equipped, inspired or compelled to implement the takeaways.

Connecting with your audience and keeping them engaged throughout can really be the difference between a great presentation and one that falls flat. This is no easy feat but is certainly a skill that can be learned. To do it well, your team need a good understanding of the audience (as mentioned above) to ensure the content is on target. Ask yourself, did they cover what’s relevant and leave out what isn’t? 

Delivery is important here too. This includes being able to build a natural rapport with the audience, speaking in a confident, conversational tone, and using expressive vocals, body language and gestures to bring the message to life. On top of this, the slides need to be clear, engaging and add interest to the narrative. Which leads us to point 4…

It’s not uncommon for slides to be used first and foremost as visual prompts for the speaker. While they can be used for this purpose, the first priority of a slide (or any visual aid) should always be to add to the audiences’ experience and understanding through effective use of visual data .

The main problem we see with people’s slides is that they are bloated with information, hard to read, distracting or unclear in their meaning. 

The best slides are visually impactful, with graphics, graphs or images instead of lines and lines of text or bullet points. They should also be clear in their message and add reinforcement to the argument or story that is being shared. How true is this of your people’s slides?

Most people find speaking in front of an audience (both small and large) at least a little confronting. However, for some, the nerves and anxiety they feel can distract from their presentation and the impact of their message. If members of your team lack confidence, both in their ideas and in themselves, it will create awkwardness and undermine their credibility and authority. This can crush a presenter and their reputation. 

This is something that you will very easily pick up on, but the good news is that it is definitely an area that can be improved through training and practice. Giving your team the tools and training they need to become more confident and influential presenters can deliver amazing results, which is really rewarding for both the individual and the organisation.

No matter how well a presentation goes, the closing statement can still make or break it. It’s a good idea to include a recap on the main points as well as a clear call to action which outlines what is required to achieve the desired outcome.

In assessing your people’s ability to do this, you can ask the following questions:

• Did they summarise the key points clearly and concisely?
• Were the next steps outlined in a way that seems achievable?
• What was the feeling in the room at the close? Were people inspired, motivated, convinced? Or were they flat, disinterested, not persuaded? 

Closing a presentation with a well-rounded overview and achievable action plan should leave the audience with a sense that they have gained something out of the presentation and have all that they need to take the next steps to overcome their problem or make something happen.

It’s widely accepted that effective communication is a critical skill in business today. On top of this, if you can develop a team of confident presenters, you and they will experience countless opportunities for growth and success.

Once you’ve identified where the skill gaps lie, you can provide targeted training to address it. Whether it’s feeling confident presenting to your leadership team or answering unfielded questions , understanding their strengths and weaknesses in presenting will only boost their presenting skills. This then creates an ideal environment for collaboration and innovation, as each individual is confident to share their ideas. They can also clearly and persuasively share the key messaging of the business on a wider scale – and they and the business will experience dramatic results.

Tailored Training to Fill Your Presentation Skill Gaps

If you’re looking to build the presentation skills of your team through personalised training or coaching that is tailored to your business, we can help. For nearly 20 years we have been Australia’s Business Presentation Skills Experts , training & coaching thousands of people in an A-Z of global blue-chip organisations. All our programs incorporate personalised feedback, advice and guidance to take business presenters further. To find out more, click on one of the buttons below:

• Work Email Address * Please enter your email address and then click ‘download’ below

Written By Belinda Huckle

Co-Founder & Managing Director

Belinda is the Co-Founder and Managing Director of SecondNature International. With a determination to drive a paradigm shift in the delivery of presentation skills training both In-Person and Online, she is a strong advocate of a more personal and sustainable presentation skills training methodology.

Belinda believes that people don’t have to change who they are to be the presenter they want to be. So she developed a coaching approach that harnesses people’s unique personality to build their own authentic presentation style and personal brand.

She has helped to transform the presentation skills of people around the world in an A-Z of organisations including Amazon, BBC, Brother, BT, CocaCola, DHL, EE, ESRI, IpsosMORI, Heineken, MARS Inc., Moody’s, Moonpig, Nationwide, Pfizer, Publicis Groupe, Roche, Savills, Triumph and Walmart – to name just a few.

A total commitment to quality, service, your people and you.

Mayo's Clinics

• Email Subscription

Use Clear Criteria and Methodologies When Evaluating PowerPoint Presentations

Dr. Fred Mayo explains the three major methods for presentation evaluation: self, peer and professional. An added bonus: ready-made student evaluation form.

By Dr. Fred Mayo, CHE, CHT

In the last issue, we discussed making interactive presentations and this month we will focus on evaluating presentations. For many of us, encouraging and supporting students in making presentations is already a challenge; assessing their merit is often just another unwelcome teaching chore.

There are three major methods for evaluating presentation – self evaluations, peer evaluations, and professional evaluations. Of course, the most important issue is establishing evaluation criteria.

Criteria for Evaluating Presentations One of the best ways to help students create and deliver good presentations involves providing them with information about how their presentations will be evaluated. Some of the criteria that you can use to assess presentations include:

• Focus of the presentation
• Clarity and coherence of the content
• Thoroughness of the ideas presented and the analysis
• Clarity of the presentation
• Effective use of facts, statistics and details
• Lack of grammatical and spelling errors
• Design of the slides
• Effective use of images
• Clarity of voice projection and appropriate volume
• Completion of the presentation within the allotted time frame

Feel free to use these criteria or to develop your own that more specifically match your teaching situation.

Self Evaluations When teaching public speaking and making presentations, I often encouraged students to rate their own presentations after they delivered them. Many times, they were very insightful about what could have been improved. Others just could not complete this part of the assignment. Sometimes, I use their evaluations to make comments on what they recognized in their presentations. However, their evaluations did not overly influence the grade except that a more thorough evaluation improved their grade and a weak evaluation could hurt their presentation grade.

Questions I asked them to consider included:

• How do you think it went?
• What could you have done differently to make it better?
• What did you do that you are particularly proud of accomplishing?
• What did you learn from preparing for and delivering this presentation?
• What would you change next time?

Peer Evaluations One way to provide the most feedback for students involves encouraging – or requiring – each student evaluate each other’s presentation. It forces them to watch the presentation both for content and delivery and helps them learn to discriminate between an excellent and an ordinary presentation. The more presentations they observe or watch, the more they learn.

In classes where students are required to deliver presentations, I have students evaluate the presentations they observe using a form I designed. The students in the audience give the evaluation or feedback forms to the presenter as soon as it is over. I do not collect them or review them to encourage honest comments and more direct feedback. Also, students do not use their names when completing the form. That way the presenter gets a picture from all the students in the audience – including me – and cannot discount the comments by recognizing the author.

A version of the form that I use is reproduced below – feel free to adopt or adapt it to your own use and classroom situation.

Professional Evaluations When conducting your professional evaluation of a presentation, remember to consider when and how to deliver oral comments as opposed to a completed form. I complete a written evaluation (shown above) along with all the students so they get some immediate feedback. I also take notes on the presentation and decide a grade as well. After the conclusion of the presentation, whether it was an individual or team presentation, I lead a class discussion on the presentation material. That way, students get to hear some immediate comments as well as reading the written peer evaluations.

I usually ask for a copy of the presentation prior to the delivery date. (Getting the PowerPoint slides ahead also helps me ensure I have all the presentations loaded on the projector or computer so we do not waste class time.) Students either email it to me or place it on our classroom management system. I will provide their letter grade and make comments on the design of the presentation on the copy they gave me. However, I don’t explain the final grade right after the presentation since it is often hard for students who have just made a presentation to hear comments.

Summary Each of these suggestions may prompt you to try your own ideas. Remember that students improve when they receive thoughtful and useful feedback from their peers and you as their teacher. I encourage you to use this form or develop a form so that the criteria used to evaluate the presentations are clear and explained ahead of time. Now, you can enjoy evaluating their presentations.

Dr. Fred Mayo, CHE, CHT, is retired as a clinical professor of hotel and tourism management at New York University. As principal of Mayo Consulting Services, he continues to teach around the globe and is a regular presenter at CAFÉ events nationwide.

• Online Degree Explore Bachelor’s & Master’s degrees
• MasterTrack™ Earn credit towards a Master’s degree
• University Certificates Advance your career with graduate-level learning
• Top Courses
• Join for Free

What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

Keep reading

Coursera staff.

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

The Visual Communication Guy

Learn Visually. Communicate Powerfully.

• About The VCG
• Contact Curtis
• Five Paragraph Essay
• IMRaD (Science)
• Indirect Method (Bad News)
• Inverted Pyramid (News)
• Martini Glass
• Narrative Format
• Rogerian Method
• Toulmin Method
• Apostrophes
• Exclamation Marks (Points)
• Parentheses
• Periods (Full Stops)
• Question Marks
• Quotation Marks
• Plain Language
• APPEALS: ETHOS, PATHOS, LOGOS
• CLUSTER ANALYSIS
• FANTASY-THEME
• GENERIC CRITICISM
• IDEOLOGICAL CRITICISM
• NEO-ARISTOTELIAN
• O.P.T.I.C. (VISUAL ANALSYIS)
• S.O.A.P.S.T.O.N.E. (WRITTEN ANALYSIS)
• S.P.A.C.E.C.A.T. (RHETORICAL ANALYSIS)
• BRANCHES OF ORATORY
• FIGURES OF SPEECH
• FIVE CANONS
• LOGICAL FALLACIES
• Information Design Rules
• Arrangement

Organization

• Negative Space
• Iconography
• Photography
• Which Chart Should I Use?
• “P” is for PREPARE
• "O" is for OPEN
• "W" is for WEAVE
• “E” is for ENGAGE
• PRESENTATION EVALUTION RUBRIC
• POWERPOINT DESIGN
• ADVENTURE APPEAL
• BRAND APPEAL
• ENDORSEMENT APPEAL
• HUMOR APPEAL
• LESS-THAN-PERFECT APPEAL
• MASCULINE & FEMININE APPEAL
• MUSIC APPEAL
• PERSONAL/EMOTIONAL APPEAL
• PLAIN APPEAL
• PLAY-ON-WORDS APPEAL
• RATIONAL APPEAL
• ROMANCE APPEAL
• SCARCITY APPEAL
• SNOB APPEAL
• SOCIAL APPEAL
• STATISTICS APPEAL
• YOUTH APPEAL
• The Six Types of Résumés You Should Know About
• Why Designing Your Résumé Matters
• The Anatomy of a Really Good Résumé: A Good Résumé Example
• What a Bad Résumé Says When It Speaks
• How to Write an Amazing Cover Letter: Five Easy Steps to Get You an Interview
• Make Your Boring Documents Look Professional in 5 Easy Steps
• Business Letters
• CONSUMER PROFILES
• ETHNOGRAPHY RESEARCH
• FOCUS GROUPS
• OBSERVATIONS
• SURVEYS & QUESTIONNAIRES
• S.W.O.T. ANALYSES
• USABILITY TESTS
• CITING SOURCES: MLA FORMAT
• MLA FORMAT: WORKS CITED PAGE
• MLA FORMAT: IN-TEXT CITATIONS
• MLA FORMAT: BOOKS & PAMPHLETS
• MLA FORMAT: WEBSITES AND ONLINE SOURCES
• MLA FORMAT: PERIODICALS
• MLA FORMAT: OTHER MEDIA SOURCES
• Course Syllabi
• Checklists and Peer Reviews (Downloads)
• Communication
• Poster Prints
• Poster Downloads
• Handout & Worksheet Downloads
• QuickGuide Downloads
• Downloads License Agreements

Giving Effective Presentations: 50 Things to Consider (with evaluation rubric)

Effective presentations require that you put a good deal of thought into how your audience will react to every component of your presentation. While an engaging personality or an intriguing subject matter will help, you can make any topic work well if you follow several key guidelines, divided into nine areas: Audience Adaptation ; Opening ; Organization ; Content & Ethos ; Storytelling ; Visual Display ; Delivery ; Team Interplay ; and Conclusion .

Review this evaluation checklist to make sure you’ve covered all the important areas for giving an effective presentation. Descriptions of each of the 50 components are listed below.

[purchase_link id=”6288″ style=”button” color=”blue” text=”Download PDF of this Evaluation Rubric”]

Audience Adaptation

Adapting to your audience is, above all else, the most important thing you must consider. Make sure you think about what they care about (not what you find interesting), what they’ll expect to hear, what they don’t already understand (and what they do), and so forth. If you don’t know your audience before going into a presentation, research them. Ask questions. The more you know about them, the better you can prepare for them.

Use appropriate tone:  Just like you speak differently with your friends than you likely do with your mother, you’ll want to change the way you speak to one audience over another. Ask yourself: What level of formality is appropriate? Should I attempt humor? (In most cases, unless you  know  you’re funny, you may want to avoid attempting to be in order to steer clear of awkwardness if a joke doesn’t go well.) Will my audience be relaxed, tense, or bored? How can I adapt to that?

Use appropriate jargon & acronyms:  Every audience will have a certain level of understanding of your subject matter prior to seeing you present. It’s critically important that you understand what specific terms they know and don’t know so that you don’t use words or acronyms that are confusing to them. If you use industry-specific jargon or acronyms, make sure your audience knows them in advance. If they don’t, define the terms for them.

Make topic relevant to audience:  Make sure that your audience will care about your topic. Sometimes you’ll present information to your boss because he asked you to. In this case, the topic will probably automatically be relevant. But in other cases, your audience may be there because they have to be for work, or they may be there to learn more information but may not fully understand what they’re about to learn. Make sure, regardless of what the situation is, that you tailor the message to the audience’s situation and make them care about the topic.

Knowledge of subject matter appropriate for audience:  Present depth of knowledge at the level your audience can understand. If you’re a chemistry professor speaking about nutrition to pharmaceutical researchers, your depth of explanation will be quite different than if you’re speaking to college freshmen about nutrition. Two things are important here: if your audience knows a lot about your topic going in, don’t patronize or bore them by telling them things they already know. If they don’t know much about the topic, be clear and detailed to make sure they’re on the same page as you and start from a common ground they can relate to.

Your opening is key to engaging your audience right from the beginning. If you bore them up front, you may have lost them for good.

Start with Strong attention-grabber:  Attention grabbers can come in may forms. Some of the most common include telling stories; sharing fascinating quotes; giving alarming or surprising statistics; asking your audience a question; telling a joke (but only if it’s both relevant  and  funny); creating an imaginary scenario (“imagine you’re stuck on an island…”); surprising your audience; or giving a demonstration or object lesson. Regardless of what you choose, make it relevant, make it pithy, and make it work for your audience. Do the attention-grabber well, and you’ll be on pace to keep you audience engaged the entire time.

Make Your Topic Clear:  There should be no question in your audience’s mind, even just a couple minutes into it, where you are headed with the presentation. State your topic, address the issues, and make it relevant.

Make Your Topic Interesting:  Interest comes with relevancy and what we call “exigency.” Make your audience care by letting them know how your topic affects them. Give the facts, stories, anecdotes, issues, etc. that will intrigue and interest them.

Forecast a clear direction for presentation:  At the end of your opening, tell the audience what to expect. What are you going to cover? Create a clear road map so that they know what to expect and so that they know where you’re at in the middle of the presentation.

Organization is key to keeping your audience fully engaged for the entire presentation. As soon as you veer off track somewhere, you begin to lose the attention of your audience.

Follow the Road Map:  In your introduction, you gave your audience the road map. Now be sure that you follow it in the order that you said you would. Stick to the plan from start to finish.

Include Frequent Transitions & Signposts:  Transitions are statements that connect a previous section or idea of your presentation to the next section or idea. Use words and phrases that link the two so that there is a clear connection between ideas and so that audiences can sense a progression. A “signpost” is a kind of transition. It’s a word or phrase that reminds the audience where you are in the presentation. You might connect a dot, remind the audience where you are, or let them know what’s coming next.

Progress towards Finish:  Just like in any good movie, there needs to be a sort of plot building at all times. You’ll want to always be building towards a finish, with each piece of your presentation moving you towards some kind of conclusion. Remember that all good communications should have a beginning, middle, and end. Be sure that each component of the middle progresses towards a clear and meaningful end.

Provide Summary(ies) of Main Points:  If your presentation goes beyond 10 or 15 minutes, it may be helpful to occasionally remind your audience what’s been said. Help your audience understand, at every step along the way, what is happening and what the information or data means.

Connect Loose Dots:  If you begin a story or anecdote, be sure to tell the ending at some point. If you provide interesting data, make sure you let the audience know what it means. If you’re leading towards a recommendation, be sure that the recommendation is based on research or evidence you just suggested. Don’t leave your audience hanging in any capacity.

Content & Ethos

Ethos refers to your credibility. In order for an audience to fully appreciate and follow your arguments and positions, you must show that you are knowledgeable of the subject matter and that the information you are presenting is founded on something that your audience can agree is good supporting evidence.

Use Only Persuasive Argumentation:  Avoid presenting an argument with gaps or holes. You may wish to study the  logical fallacies for more insight on where arguments can go wrong. When you make a statement, make sure you qualify it and provide appropriate support.

Conduct Sound Research:  As you know and understand your audience, you should know what they will consider valuable and worthwhile research for your type of presentation. Generally speaking, you want to build your argument based on a variety of sources. You might provide case studies, survey data, secondary research (information from books, journals, etc.), observations, testimonials, expert endorsement, or something else. Regardless, you must convince your audience that you’ve done your due diligence.

Include Only Relevant Material:  While this may seem obvious, don’t present material that isn’t directly relevant to your key points. Don’t get distracted and stick to your organizational plan. Make sure all content has a purpose and that it leads towards that strong conclusion.

Provide Convincing Analyses and Conclusions:  Show your audience how much you know about the subject matter by giving them clear, logical analyses of your data and draw conclusions that come directly from your data. Avoid drawing conclusions that come from personal opinion, but rather focus on what your research and data suggest.

Pertinent Data and Evidence:  Be sure that all of you data and evidence is directly related to your overall message. Don’t pull in facts simply because you find them interesting. Again, all content needs to build or progress towards something. Don’t get sidetracked with tangentially related data.

Storytelling

All good presentations–no matter for business, school, clubs, or church–are better when stories are told. Human beings have a natural inclination for stories. People want to know how stories end. Make stories work for your presentation by describing people (characters), situations (settings), problems, climaxes, and resolutions. All presentations should have at least one story, but you may incorporate many more.

Read: How to Organize a Paper: The Narrative Format

Tell Stories with Purpose:  Don’t tell stories just to tell stories, but make connections between what you are telling your audience with a real example.

Tell Realistic Stories:  You don’t want your audience to think you made the story up or that it’s exaggerated. Provide enough appropriate detail so that your audience can believe what you’re telling them is not only true, but its possible, likely, or directly relevant to them.

Tell Stories with   Cl early Described Characters:  Make sure your audience knows who the people are and why they matter to the story.

Be Sure to Have a Conflict:  Stories don’t need to be complicated or extraordinary to be good. But they should have a conflict (which leads to the purpose for telling the story.) There must always be some issue that needs to be resolved.

Don’t Forget the Resolution:  When you start a story of any kind, make sure that you let your audience know how it turned out.

Tell Only Relevant Stories:  Avoid getting sidetracked or on a tangent. All stories should have a clear purpose and should lead the audience towards your conclusions and arguments.

Perhaps the single greatest complaint in the history of presentations is that PowerPoint slides have too much text. Use your slide deck platform to create visually stunning, supportive visuals. Visuals should always complement (not distract or supersede) a presentation’s message. But images are almost always better than text when on the screen.

Be Simple:  Make slide designs simple. As Leonardo da Vinci famously said: simplicity is the ultimate sophistication. White background with black text is a great choice. Avoid fancy or distracting backgrounds or other visual noise. Keep the design simple, giving focus to the key elements.

Be Clear:  Be sure that your images or graphics have a clear purpose. If you’re showing data in chart or graph, explain the graph. Don’t talk about something else while hoping your audience will read all the numbers and draw conclusions. Point them to what they should learn from the graph.

Use Minimal (if any) Text:  People don’t remember text very well and they don’t remember what they hear very well…unless there’s a picture attached to what they hear. Use pictures to supplement and enhance what you are saying. Avoid as much text as is possible. Oftentimes, it’s better on a slide to not use any text at all–just give the audience a picture that supports what you are saying.

Only Use Relevant of Images:  While this may seem obvious, may novice presenters like to include clipart or other non-essential images simply to “pretty up” the presentation. Inserting images just to insert images is not only distracting, it’s tacky. Make all images worthwhile to your audience. If there is absolutely nothing interesting to show your audience when talking about something (that would be rare), use a blank slide. But don’t put in louse images.

Create Effective Charts, Graphs, and Animations:  Make sure the graphs are readable for everyone in the audience. Use large text and clearly understandable colors, sizes, and so forth. Always be sure to talk about visualized data on the screen. Don’t expect your audience to have the patience (especially while you are speaking about something else) to read or interpret the data on their own.

Make Visuals Readable:  Whatever your visual is, be sure it’s big enough for your audience to interpret it without trouble. No small data points, no pixelated graphics or photos, no tiny lines on graphs.

Color Scheme:  Keep colors simple and minimal. Use black text in most cases on a white background. Make sure contrast is always high. Be careful of yellows and oranges as they are often hard to read and they don’t project well on a screen.

Choose Good Typefaces:  The font you choose matters. It gives the entire document a personality. Make sure all fonts are readable (no script or crazy decorative fonts) and big. Avoid default fonts like Calibri or Times New Roman and definitely avoid cliche fonts like Comic Sans and Papyrus.

Delivery is about the way you look as an individual to an audience. It’s about you being articulate, clear, confident, approachable, and everything else. If you content is awesome but your delivery is bad, the presentation won’t have the effect you want.

Make Eye Contact:  Look at people in the eyes. Look all around the room–don’t get stuck looking at the same person or group of people more than everyone else in the room.

Smile and Show Enthusiasm:  Practice so that you’re less nervous and present with a smile and/or enthusiasm about what you’re talking about. No monotone voices, no bored expressions.

Move Naturally:  Avoid unnatural nervous ticks, like swaying, shifting hips, playing with hair, pacing, playing with clothing, etc. Most people have some weird habit when presenting in front of people. Learn what yours is and stop doing it.

Project a Loud, Articulate Voice:  Make sure everyone in the audience can hear you. No quiet talking or trailing off. Avoid filler words like “um” or “like” or “uh.”

Change Vocal Intonation:  Move your voice higher and lower. Act as if you would talking to a friend. Be excited, engaged, and change the sound of your voice so that it does become monotonous.

Have Good Posture:  Show confidence and professionalism by stranding straight, facing the audience. Don’t look at the computer screen, don’t lean on a table, don’t slouch, don’t put your hands in your pocket.

Exhibit Confidence:  Easier said than done, right? Just be sure to talk slowly (so you don’t seem nervous), smile, take deep breaths, and be passionate. When you look nervous, your credibility drops.

Speak Slowly:  Many nervous or excited speakers get going to fast. Speak at a slow pace so that your audience can process what you are saying, especially when you’re talking about complex subjects or you’re explaining research or data.

Dress Appropriately:  Know what your audience will be wearing and dress at a level just up from them. Know if the situation requires formality or not. Avoid distracting or revealing clothing. Women, you must be especially careful with this as revealing or low-cut clothing can be more distracting on an audience than typical business clothing for men.

Show Poise:  Things don’t always go well. You might forget something or your PowerPoint may not work or you may trip on a cord. Just relax and show poise. If you’re calm, your audience will be calm with you. If you freak out, your audience will get really uncomfortable and your credibility will be shot.

Team Interplay

If you’re presenting with a team of people, there are a few extra delivery considerations.

Introduce All Presenters:  Make sure the audience knows everyone participating in the presentation. Describe their role to the audience so that there’s no confusion.   Interact and Engage with Each Other:  While presenting, talk about each other and let the audience know throughout that you worked together. Don’t hesitate to use each other’s names and say things like “Thanks, Mike, for the details on….” and “As Tiffany just mentioned…” Avoid just dividing up the time of the presentation by presenters (don’t just say, “you take the first five minutes, I’ll do the next five, and you conclude.”) Rather, go back and forth between the content of the presentation.

Have Clear Roles & Responsibilities:  Make sure you each have a valuable part to play in the presentation. If it’s awkward or your have too many people, consider removing people without clear roles from the presentation. When you’re not speaking, be sure to be out of the way of other speakers.

Utilize Each Other’s Strengths:  Know what each person is good at or most knowledgeable in and let them present that. Sometimes, if a person on a team isn’t great at presenting, but they’re good at designing or organizing, they may play a different role in the team presentation.

Always have a conclusion. There’s an old mantra in public speaking: Tell them what you’re going to tell them (introduction forecast). Then tell them (middle). Then tell them what you just told them (conclusion summary). Summarize Presentation:  Remind your audience of the key points and conclusions drawn. Wrap up any loose ends and make your point clear.

Have a Clear and Obvious End:  There’s nothing more awkward for you or your audience than them not knowing when to clap. Be sure you lead towards an end with a clear finishing statement. Avoid just stopping and saying things like, “K, that’s it. Any questions?”

Finish Strong:  Leave the audience with something to think about. Maybe tell a final story or give a powerful statistic or quote. Regardless, don’t just end without thinking through a really strong, pithy statement to leave your audience with.

• ← The Periodic Table of Punctuation
• How to Write a Creative Brief →

Shop for your perfect poster print or digital download at our online store!

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

• Twin Cities
• Campus Today
• Directories

University of Minnesota Crookston

• Presidential Search
• Mission, Vision & Values
• Campus Directory
• Campus Maps/Directions
• Transportation and Lodging
• Crookston Community
• Chancellor's Office
• Quick Facts
• Tuition & Costs
• Institutional Effectiveness
• Organizational Chart
• Accreditation
• Strategic Planning
• Awards and Recognition
• Policies & Procedures
• Campus Reporting
• Public Safety
• Admissions Home
• First Year Student
• Transfer Student
• Online Student
• International Student
• Military Veteran Student
• PSEO Student
• More Student Types...
• Financial Aid
• Net Price Calculator
• Cost of Attendance
• Request Info
• Visit Campus
• Admitted Students
• Majors, Minors & Programs
• Agriculture and Natural Resources
• Humanities, Social Sciences, and Education
• Math, Science and Technology
• Teacher Education Unit
• Class Schedules & Registration
• Academic Calendar
• Interlibrary Loan
• Clubs & Organizations
• Events Calendar
• Student Activities
• Outdoor Equipment Rental
• Intramural & Club Sports
• Wellness Center
• Golden Eagle Athletics
• Health Services
• Career Services
• Counseling Services
• Success Center/Tutoring
• Computer Help Desk
• Scholarships & Aid
• Eagle's Essentials Pantry
• Transportation
• Dining Options
• Residential Life
• Safety & Security
• Crookston & NW Minnesota
• Important Dates & Deadlines
• Teambackers
• Campus News
• Student Dates & Deadlines
• Social Media
• Publications & Archives
• Summer Camps
• Alumni/Donor Awards
• Alumni and Donor Relations

Writing Center

Effective presentations checklist, create a shared meaning between the you, the speaker, and your audience.

Having the knowledge and skills to effectively design and deliver a dynamic presentation is essential in the academic and professional world, regardless of field. Most colleges and universities require students to complete a public speaking course. In addition, many large organizations send employees to training course to develop their skills in this area. Why is it so important for college students and employees to be effective in this context?

The bottom line is that presentations are used to create a  shared meaning  between the speaker and the audience. Whether it is to inform peers of the results of your course project, communicate changes in the organization, provide updates on projects to your boss and co-workers, persuade the organization to invest in new technology, convince the city council to reduce waste, or recognize the accomplishments of a valued employee, the goal of a presentation needs to be accomplished. By using strategic design and delivery techniques, you increase your chances of accomplishing your goal. In addition, your successful efforts will leave others with a positive impression of your communication and leadership skills.

While there are a tremendous number of resources available on the internet to assist individuals wanting to increase the effectiveness of their presentations, the following checklist provides the basic things you should consider. This checklist contains items that are included within UMN Crookston’s Public Speaking course (SPCH 1101).

1. What are the logistical considerations/constraints of the speaking event? 

If you don’t know the answers to the questions below, ask the person inviting you to speak. Although the following is not an exhaustive list, it may help you determine other questions you want to ask:

• What is the occasion/event that I’ll be speaking at (purpose)?
• Where is the presentation located?
• How many people will be in the audience?
• What is the start time for my presentation?
• How much time do I have to speak? Does that include time for questions?
• What should I wear?
• What type of presentation aid would you recommend for this audience
• What technology is available for me to use (screen, projector, computer, etc.)?
• If I have handouts, how many copies should I make?
• Will there be someone available to help if I need assistance with set-up, technology, etc.?

2. Know your audience. 

The more you know about your audience, the more you can tailor your presentation to them, thus making it more relevant and increasing your likelihood of accomplishing your goal. If you don’t know the answers to the questions below, ask the person inviting you to speak. Although the following is not an exhaustive list, it may help you determine other questions you want to ask:

• Who will be in the audience (position, demographics, etc.)?
• How much to the audience know about the presentation topic?
• What is the audience’s overall attitude towards the topic?

3. What is the purpose of the presentation?

The answer to this question will help you determine how to organize your presentation as well as choose the appropriate content. If you don’t know the answers to the questions below, as the person inviting you to speak. Although the following is not an exhaustive list, it may help you determine other questions you want to ask:

• Is the purpose to inform the audience?
• Is the purpose to persuade the audience?
• Is the purpose to deliver a presentation at a special occasion (toast, recognition, award, etc.)?
• Do you have suggestions on what content the presentation should contain?

4. Create a speaking outline with appropriate content.

Creating an outline will help you gather your thoughts and put structure of the content you want to deliver. If your presentation is not organized your audience may have difficulty understanding your content, and you will be less likely to accomplish your goal. Remember that audience members will not have a written manuscript to refer to if they get lost during your presentation. Based on the purpose, constraints, and audience of your presentation, consider including the following items:

Introduction:

• Attention catcher – get their attention with a statement, quote, startling statistic, story, etc.
• Speaker credibility – tell the audience why you are credible to speak on this topic (education experience, interest, etc.).
• Listener relevance statement – tell the audience why this topic is important to them.
• Thesis statement – tell the audience what your presentation is about and what you are trying to accomplish.
• Main points and sub-points – each main point should include information that supports the thesis.
• You may want to include research to support your efforts. If you do include outside research, you need to orally cite it in order to enhance your credibility and give credit to the original sources.
• Each main point should be balanced: i.e. you should spend roughly the same amount of time on each main point.
• Between your main points, you should include transitions that help the listeners understand how the ideas relate to one another.

Conclusion:

• Thesis restatement – remind the audience of your presentation topic and purpose.
• Main point review – remind the audience of your main points (in the order in which they appeared in your presentation).
• Clincher statement – leave the audience with something to think about regarding your presentation.

5. Effectively deliver your presentation. 

Along with content and structure, delivery can either enhance or detract from achieving your goal. We have all attended presentations in which the presenter’s delivery style either enhanced our learning or was so distracting that we stopped listening. The following lists several basic things to consider when delivering your presentation:

• Wear appropriate and comfortable clothing.
• Maintain good eye contact with your audience during at least 90% of your presentation.
• Use the space provided – don’t just stand in one spot.
• Use hand gestures that are appropriate.
• Use your voice and facial expressions.
• Portray confidence.
• Smile when appropriate.
• Eliminate distracting behaviors (repetitive gestures, chewing gum, verbal tics, etc.).
• Don’t just read your speech off of your paper, outline, or note cards; speak in a conversational style.
• Face the audience and not the screen.
• Don’t read off the screen.
• Ensure that your slideshow is visually pleasing – easy to read with few distracting elements.
• Ensure that your slideshow is free from errors.

6. Practice, practice, practice.

An important component of effective presentation delivery is practice. Determine the practice method that works best for you (in front of a mirror, in front of a friend, in the room where you will be delivering your presentation, etc.). Consider practicing several days before delivering your presentation. The more you practice, the more confident you will be with your content, organization, and delivery methods.

7. Dealing with speech anxiety.

Almost everyone experiences some level of speech anxiety when delivering a presentation. Effective presenters are those who use that energy to help them in their efforts. Consider the following when managing your speech anxiety before and/or during your presentation:

• Practice helps lessen speech anxiety.
• Don’t let negative self-talk undermine your efforts. Instead, turn those negative messages – like “I’m going to embarrass myself” or “I’m going to fall” – into positive messages – like “I’m going to be successful” and “I am poised and self-confident.
• Visualize your success.
• Remember to breathe.
• Pretend you’re confident.
• Remember that your audience wants you to be successful.
• Drink water prior to delivering your presentation to avoid a dry mouth/throat.
• Remember that the audience will likely not notice your anxiety.

Whether you are a college student or a working professional, this checklist outlines basic strategies you should consider when designing and delivering an effective presentation. In addition to this checklist, you are encouraged to investigate the many resources and tools in the library and on the internet that can aid you in your efforts. Similar to other skills (athletics, singing, acting, canoeing, etc.), the more experience you have delivering presentations, the more effective you will be.

By Kevin D. Thompson, Ph.D. Last updated October 2016 by Allison Haas, M.A.

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

• Publications
• Account settings

Preview improvements coming to the PMC website in October 2024. Learn More or Try it out now .

• Advanced Search
• Journal List
• J Grad Med Educ
• v.13(2); 2021 Apr

Effective Presentation of Your Evaluation Results: What, So What, Now What

Janet m. riddle.

Janet M. Riddle, MD, is Research Assistant and Professor of Medical Education, University of Illinois Chicago College of Medicine, and Associate Editor, Journal of Graduate Medical Education ( JGME )

Dorene F. Balmer

Dorene F. Balmer, PhD, is Associate Professor of Pediatrics, Perelman School of Medicine, University of Pennsylvania

Deborah Simpson

Deborah Simpson, PhD, is Director of Education, Academic Affairs Advocate Aurora Health, Adjunct Clinical Professor of Family Medicine, University of Wisconsin School of Medicine and Public Health and Medical College of Wisconsin, and Deputy Editor, JGME

The Challenge

Your program evaluation team has completed its evaluation of a comprehensive diversity, equity, and inclusion (DEI) workshop series for program residents and faculty. The workshops were designed to foster dialogue about DEI and build skillsets, including ways to address microaggressions. You are now scheduled to preview the evaluation results individually with your program director and your vice chair for DEI, and then present the full report at the next combined resident/fellow and faculty meeting. As each of these stakeholders have different perspectives and their availability to meet varies from 15 to 45 minutes, the challenge is how to approach presenting the evaluation results to each of these groups.

Rip Out Action Items

Reporting the results of a program evaluation must explicitly consider how to:

• Align the results with the original evaluation questions and stakeholders' inputs.
• Make it actionable: evaluations are conducted to inform decisions.
• Adapt report to stakeholder audience and present using multiple formats and media.
• Follow up to ascertain changes associated with evaluation.

What Is Known

Systematically designed evaluations yield information about the value of a program, project, or initiative to inform key stakeholders' decisions regarding the program (eg, continuation, revision, expansion). Typically, evaluation reports include the results of the evaluation (“What”), interpretation of results (“So What”), and recommendations for continuing and improving the educational activity (“Now What”). How evaluation findings are communicated directly influences how stakeholders understand and react to the data and ultimately their decisions. Evaluators use both comprehensive reports and targeted presentations to address stakeholders' information needs—evidence that matters to them. Targeted presentations can be as short as an “elevator pitch” or as involved as a visual abstract. 1 Using data visualizations (graphic or pictorial formats) for quantitative results (graphs, pie charts, diagrams) enables decision-makers to quickly grasp difficult concepts or identify new patterns. 2 Qualitative data can be effectively presented through word clouds, photos, and quotations.

How You Can Start TODAY

• What: Return to your evaluation questions and evaluation standards. Use the questions generated by key stakeholders to organize your presentation. Consider framing the results by levels of data (reaction, learning, behavior, results). Highlight the key findings for all groups then focus on areas by stakeholder interest. Make sure your findings are accurate and your recommendations are useful; demonstrate integrity by differentiating results from opinion.

A Visual Abstract

• Now What: Reinforce use of evaluation results. Seek to present the findings in multiple forums to reinforce messages. Identify who needs or wants to see or hear the evaluation findings. Consider existing forums, such as regularly occurring meetings (eg, residency curriculum committee, clinical competency committee, graduate medical education council) and new forums.
• So What: Make your report actionable. Make sure recommendations are relevant, useful, aligned with stakeholder values, and actionable.

What You Can Do LONG TERM

• What: Maintain an evaluation master file. Include all the various presentations and reports your team has created. Consider using your evaluation findings to populate the annual program evaluation or self-study, and sponsoring institution's documents.
• So What: Revisit your evaluation report in a year. Check the utility of your evaluation by stakeholder groups. Was there action taken based on the report? Were your recommendations followed?
• Now What: Consider disseminating your evaluation as scholarship. Your evaluation results might contribute to a larger conversation about learning in graduate medical education. Learn about how program evaluations are best presented 4 or consult with an evaluation expert.

How it works

For Business

Join Mind Tools

Top Tips • 4 min read

Effective Presentations

Learn how to present like a pro.

By the Mind Tools Content Team

Giving presentations can be a daunting task for even the most seasoned public speaker. However, the practical tips outlined here will help you to prepare, deliver and evaluate any presentation you make.

Preparation

• Understand your audience - consider their background, average age, experience and previous knowledge. Think about what they will want to gain from your presentation, as this will help you to pitch it at the appropriate level, and will also help you to anticipate and prepare for potential questions.
• Identify the objectives and key issues or arguments that you will cover during your presentation. List the information that you have or that you need to find for each of these points.
• Do your research - collect all the information you need; for example, graphics, statistics, quotes. Try to use relevant examples or stories to illustrate your key points, as this will help keep your audience engaged with what you are saying.
• Work out a structure for your presentation. Generally, you should begin by welcoming your audience. After the welcome, you will need an introduction, a main body and a conclusion, which should be followed by some words of thanks to the audience for their attention. Make sure that your points are ordered in a logical way.
• Consider how much time you have available and factor in some extra time to allow for contingencies (e.g. interruptions, technology failure etc.).
• Decide on which presentation aids you will use (if any); for example, scripts, cue cards or notes. Make sure that whatever you use is clear and legible. Number each page or card so that they can be reordered quickly and easily if you drop them.
• If you will be using visual aids such as slides, ensure they are clear, legible and easy to read from anywhere in the room you will be presenting in. Check your visuals thoroughly for grammar and spelling errors, and try to include simple graphics and color to add variety. Don't put too much information on visuals - their purpose is to highlight and summarize what you are saying.
• Any handouts you prepare should also be clear, legible and error-free. Make sure you have enough copies for each audience member, plus spares.
• When you have finalized your presentation and are happy with it, practice delivering it several times until it is largely committed to memory. If possible, try it out on a friend/family member or trusted colleague for their feedback.
• On the day of your presentation, arrive at your venue well in advance so that you can check equipment, props, seating arrangements, equipment etc.
• Manage your nerves by taking some deep breaths, and warm up your voice (e.g. by doing some vocal exercises like tongue twisters, or sipping a hot drink).
• Make sure you are comfortable with your position for the presentation, and have a glass of water within easy reach. Arrange your presentation aids such as your cue cards or notes in such a way that it will be easy for you to see and use them.
• Speak clearly and confidently, varying your tone and pitch to help engage your audience. Try not to rush your speech - pause briefly after each sentence to catch your breath before moving on to the next point.
• Be aware of your body language and tailor your gestures and facial expressions to add emphasis to your points. Stand in a natural upright position with your hands by your sides and use open gestures - standing with your arms or legs crossed, or with your hands behind your back, can make you appear nervous. Avoid distracting habits such as fiddling with a pen, or jingling coins in your pocket. Try to maintain eye contact with your audience if you can, and resist the temptation to stare down at your notes or script.
• Give the audience the opportunity to ask questions, either throughout the presentation, or at the end. Answer all questions politely and courteously, and keep your answers brief. If someone wants more information, ask them to come and speak to you afterwards. Don't panic if you don't have the answer to a question immediately to hand: explain that you don't know the answer and invite the questioner to stay behind after the presentation to discuss the issue further.
• If possible, record your presentation and play it back afterwards for a critical self-appraisal. It is important to be honest with yourself about the effectiveness of your presentation. For example, did you cover all the key points? Was your timing right? Did you speak clearly at a moderate pace? Were your visuals clear and visible? Did your audience seem fully engaged ? You could also share your recording with your manager or a coach or mentor for their feedback.
• Solicit feedback directly from your audience. The most common way of doing this is to issue an evaluation form after the presentation has concluded. In this, be sure to include questions regarding content, tone, timing, visuals, vocal pitch, and speed.
• Think about the questions the audience asked you. If they didn't ask any, don't assume this is because you covered everything; you may not have held their attention sufficiently for them to feel inspired to ask anything. If they asked questions regarding points you felt you had covered during your presentation, then it is possible that you were not clear enough.
• Remember: evaluation is important, as reflecting on what went well/less well in your presentation will help you to develop and improve your skills, and to establish which methods and approaches work in which situations.

Join Mind Tools and get access to exclusive content.

This resource is only available to Mind Tools members.

Already a member? Please Login here

Get 20% off your first year of Mind Tools

Our on-demand e-learning resources let you learn at your own pace, fitting seamlessly into your busy workday. Join today and save with our limited time offer!

Sign-up to our newsletter

Subscribing to the Mind Tools newsletter will keep you up-to-date with our latest updates and newest resources.

Subscribe now

• No categories to show. Sorry!

Newest Releases

Pain Points Podcast - Balancing Work And Kids

Pain Points Podcast - Improving Culture

Mind Tools Store

About Mind Tools Content

Discover something new today

Pain points podcast - what is ai.

Exploring Artificial Intelligence

Pain Points Podcast - How Do I Get Organized?

It's Time to Get Yourself Sorted!

How Emotionally Intelligent Are You?

Boosting Your People Skills

Self-Assessment

What's Your Leadership Style?

Learn About the Strengths and Weaknesses of the Way You Like to Lead

Recommended for you

All you need to know about commercial awareness infographic.

Infographic Transcript

Infographic

Blog > Effective Feedback for Presentations - digital with PowerPoint or with printable sheets

Effective Feedback for Presentations - digital with PowerPoint or with printable sheets

10.26.20   •  #powerpoint #feedback #presentation.

Do you know whether you are a good presenter or not? If you do, chances are it's because people have told you so - they've given you feedback. Getting other's opinions about your performance is something that's important for most aspects in life, especially professionally. However, today we're focusing on a specific aspect, which is (as you may have guessed from the title): presentations.

The importance of feedback

Take a minute to think about the first presentation you've given: what was it like? Was it perfect? Probably not. Practise makes perfect, and nobody does everything right in the beginning. Even if you're a natural at speaking and presenting, there is usually something to improve and to work on. And this is where feedback comes in - because how are you going to know what it is that you should improve? You can and should of course assess yourself after each and every presentation you give, as that is an important part of learning and improvement. The problem is that you yourself are not aware of all the things that you do well (or wrong) during your presentation. But your audience is! And that's why you should get audience feedback.

Qualities of good Feedback

Before we get into the different ways of how you can get feedback from your audience, let's briefly discuss what makes good feedback. P.S.: These do not just apply for presentations, but for any kind of feedback.

• Good feedback is constructive, not destructive. The person receiving feedback should feel empowered and inspired to work on their skills, not discouraged. You can of course criticize on an objective level, but mean and insulting comments have to be kept to yourself.
• Good feedback involves saying bot what has to be improved (if there is anything) and what is already good (there is almost always something!)
• After receiving good feedback, the recipient is aware of the steps he can and should take in order to improve.

Ways of receiving / giving Feedback after a Presentation

1. print a feedback form.

Let's start with a classic: the feedback / evaluation sheet. It contains several questions, these can be either open (aka "What did you like about the presentation?") or answered on a scale (e.g. from "strongly disagree" to "strongly agree"). The second question format makes a lot of sense if you have a large audience, and it also makes it easy to get an overview of the results. That's why in our feedback forms (which you can download at the end of this post), you'll find mainly statements with scales. This has been a proven way for getting and giving valuable feedback efficiently for years. We do like the feedback form a lot, though you have to be aware that you'll need to invest some time to prepare, count up and analyse.

• ask specifically what you want to ask
• good overview of the results
• anonymous (people are likely to be more honest)
• easy to access: you can just download a feedback sheet online (ours, for example, which you'll find at the end of this blog post!)
• analysing the results can be time-consuming
• you have to print out the sheets, it takes preparation

2. Online: Get digital Feedback

In the year 2020, there's got to be a better way of giving feedback, right? There is, and you should definitely try it out! SlideLizard is a free PowerPoint extension that allows you to get your audience's feedback in the quickest and easiest way possible. You can of course customize the feedback question form to your specific needs and make sure you get exactly the kind of feedback you need. Click here to download SlideLizard right now, or scroll down to read some more about the tool.

• quick and easy to access
• easy and fast export, analysis and overview of feedback
• save feedback directly on your computer
• Participants need a working Internet connection (but that usually isn't a problem nowadays)

3. Verbal Feedback

"So, how did you like the presentation?", asks the lecturer. A few people in the audience nod friendly, one or two might even say something about how the slides were nice and the content interesting. Getting verbal feedback is hard, especially in big groups. If you really want to analyse and improve your presentation habits and skills, we recommend using one of the other methods. However, if you have no internet connection and forgot to bring your feedback sheets, asking for verbal feedback is still better than nothing.

• no prerequisites
• open format
• okay for small audiences
• not anonymous (people might not be honest)
• time consuming
• no detailed evaluation
• no way to save the feedback (except for your memory)
• not suitable for big audiences

Feedback to yourself - Self Assessment

I've mentioned before that it is incredibly important to not only let others tell you what went well and what didn't in your presentation. Your own impressions are of huge value, too. After each presentation you give, ask yourself the following questions (or better yet, write your answers down!):

• What went wrong (in my opinion)? What can I do in order to avoid this from happening next time?
• What went well? What was well received by the audience? What should I do more of?
• How was I feeling during this presentation? (Nervous? Confident? ...)

Tip: If you really want to actively work on your presentation skills, filming yourself while presenting and analysing the video after is a great way to go. You'll get a different view on the way you talk, move, and come across.

Digital Feedback with SlideLizard

Were you intrigued by the idea of easy Online-feedback? With SlideLizard your attendees can easily give you feedback directly with their Smartphone. After the presentation you can analyze the result in detail.

• type in your own feedback questions
• choose your rating scale: 1-5 points, 1-6 points, 1-5 stars or 1-6 stars;
• show your attendees an open text field and let them enter any text they want

Note: SlideLizard is amazing for giving and receiving feedback, but it's definitely not the only thing it's great for. Once you download the extension, you get access to the most amazing tools - most importantly, live polls and quizzes, live Q&A sessions, attendee note taking, content and slide sharing, and presentation analytics. And the best thing about all this? You can get it for free, and it is really easy to use, as it is directly integrated in PowerPoint! Click here to discover more about SlideLizard.

Free Download: Printable Feedback Sheets for Business or School Presentations

If you'd rather stick with the good old paper-and-pen method, that's okay, too. You can choose between one of our two feedback sheet templates: there is one tailored to business presentations and seminars, and one that is created specifically for teachers assessing their students. Both forms can be downloaded as a Word, Excel, or pdf file. A lot of thought has gone into both of the forms, so you can benefit as much as possible; however, if you feel like you need to change some questions in order to better suit your needs, feel free to do so!

Feedback form for business

Template as PDF, Word & Excel - perfect for seminars, trainings,...

Feedback form for teachers (school or university)

Template as PDF, Word & Excel - perfect for school or university,...

Where can I find a free feedback form for presentations?

There are many templates available online. We designed two exclusive, free-to-download feedback sheets, which you can get in our blog article

What's the best way to get feedback for presentations?

You can get feedback on your presentations by using feedback sheets, asking for feedback verbally, or, the easiest and fastest option: get digital feedback with an online tool

Related articles

About the author.

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

Get 1 Month for free!

Do you want to make your presentations more interactive.

With SlideLizard you can engage your audience with live polls, questions and feedback . Directly within your PowerPoint Presentation. Learn more

Top blog articles More posts

How to create a PowerPoint Template

4 easy ways to create a WordCloud for PowerPoint

Get started with Live Polls, Q&A and slides

for your PowerPoint Presentations

The big SlideLizard presentation glossary

.pot file extension.

They are used to create more PowerPoint files with the same formatting and later got replaced by .potx files.

Community Events

Community events are about bringing people together, creating positive change and making new friends.

Informative Presentations

An information presentation is created when no solution is currently available. Facts, data and figures or study results are presented and current processes are described.

Eulogy Speech

A eulogy speech is given at a funeral. It is given by familiy members or friends of the deceased. The aim is to say goodbye and pay tribute to the person who has passed away.

Be the first to know!

The latest SlideLizard news, articles, and resources, sent straight to your inbox.

- or follow us on -

We use cookies to personalize content and analyze traffic to our website. You can choose to accept only cookies that are necessary for the website to function or to also allow tracking cookies. For more information, please see our privacy policy .

Cookie Settings

Necessary cookies are required for the proper functioning of the website. These cookies ensure basic functionalities and security features of the website.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information about the number of visitors, etc.

Inspiring Today's Teachers

• Privacy Policy
• Terms Of Use
• Teaching Strategies
• accessories
• teacher gifts
• homeschooling information
• homeschooling resources

How Can I Evaluate And Assess Students’ Presentations And Public Speaking Skills?

In this article, we will explore effective strategies for evaluating and assessing students’ presentations and public speaking skills. Whether you are a teacher, a mentor, or a supervisor, assessing these skills can be a valuable tool in helping students develop confidence and proficiency in communication. By implementing various criteria and providing constructive feedback, we can create a supportive environment that fosters growth and improvement in public speaking abilities. Let’s discover some practical approaches to evaluating and assessing students’ presentations in order to help them shine in the spotlight.

Table of Contents

Preparation

Clear objectives and criteria.

When evaluating and assessing students’ presentations and public speaking skills, it is essential to have clear objectives and criteria in mind. This involves determining what specific skills and competencies you want the students to demonstrate during their presentations. Is it effective communication, critical thinking, or the ability to engage with the audience? By establishing clear objectives and criteria, you provide a framework for evaluating and assessing the students’ performance objectively.

Assignment instructions

Providing clear and detailed assignment instructions is crucial in ensuring that students understand what is expected of them. The instructions should outline the topic, format, and any specific requirements for the presentation. By giving students clear guidelines, it becomes easier to assess their ability to follow instructions and meet the requirements of the assignment.

Time management

Time management plays a crucial role in evaluating students’ presentations and public speaking skills. Evaluators should pay attention to how effectively students manage their time during the presentation. Are they able to convey their message within the allocated time limit? Do they allow for questions and interaction with the audience? Time management skills are vital in professional settings, and assessing students’ ability to efficiently use their allotted time can provide valuable insights into their overall competency.

Organization and structure

The organization and structure of a presentation determine its effectiveness in conveying information. Evaluators should consider whether the presentation has a clear introduction, body, and conclusion. Is there a logical flow of ideas? Are transitions between different sections smooth? Assessing the organization and structure of a presentation helps gauge the students’ ability to present information in a coherent and organized manner.

Relevance and accuracy

To determine the relevance and accuracy of a presentation, evaluators should examine whether the content is aligned with the assigned topic and meets the objectives of the presentation. Is the information presented accurate and supported by reliable sources? Evaluating the students’ ability to deliver relevant and accurate content demonstrates their research skills and critical thinking abilities.

Use of supporting evidence

Supporting evidence plays a crucial role in validating the arguments and statements made during a presentation. Evaluators should assess whether students incorporate relevant and reliable supporting evidence into their presentations. This can include citing research studies, statistics, or expert opinions. By evaluating the use of supporting evidence, you can determine the students’ ability to back up their claims and enhance the credibility and persuasiveness of their presentation.

Clarity and coherence

Clarity and coherence in a presentation are essential for effective communication. Evaluators should assess whether students articulate their ideas clearly and concisely. Are the main points easy to understand? Do the students use appropriate language and avoid jargon? Evaluating the clarity and coherence of a presentation helps identify the students’ communication skills and their ability to convey ideas in a manner that is easily comprehensible to the audience.

Creativity and originality

Assessing the creativity and originality of a presentation adds an element of uniqueness to the evaluation process. Evaluators should consider whether the students demonstrate innovative thinking or present ideas from a fresh perspective. Does the presentation incorporate creative visuals or storytelling techniques? By evaluating creativity and originality, it becomes possible to gauge the students’ ability to captivate and engage the audience in a unique and memorable way.

Verbal communication

Verbal communication skills are crucial in delivering an effective presentation. Evaluators should pay attention to factors such as clarity of speech, pronunciation, and appropriate volume. Assessing verbal communication skills involves considering whether the students speak confidently, engage with the audience, and maintain an appropriate pace throughout the presentation.

Non-verbal communication

Non-verbal communication, including body language and facial expressions, can significantly impact the delivery of a presentation. Evaluators should observe whether students use gestures, maintain good posture, and make eye contact with the audience. Assessing non-verbal communication helps determine the students’ ability to convey confidence, engage the audience, and establish a connection with the listeners.

Voice projection and articulation

The ability to project and articulate one’s voice is vital in public speaking. Evaluators should assess whether students speak loud enough to be clearly heard by the audience, and whether they enunciate their words effectively. Voice projection and articulation contribute to the overall clarity and impact of a presentation.

Eye contact and body language

Eye contact is a crucial aspect of engaging with the audience and establishing a connection. Evaluators should assess whether students maintain appropriate eye contact throughout the presentation. Additionally, the observation of body language can give insights into the students’ confidence and comfort level during public speaking. Are they relaxed or tense? Do they use open and welcoming gestures? Evaluating eye contact and body language helps gauge the students’ ability to engage with the audience and create a positive impression.

Engagement with the audience

The ability to engage and interact with the audience is a key aspect of public speaking. Evaluators should consider whether students actively involve the audience through questions, discussions, or activities. Assessing engagement with the audience helps determine the students’ ability to connect with listeners, hold their attention, and make the presentation interactive and memorable.

Visual aids

Relevance and effectiveness.

Visual aids, such as slides or props, can enhance the delivery and understanding of a presentation. Evaluators should assess whether students effectively use visual aids to support their message. Are the visual aids relevant to the topic and do they add value to the presentation? Evaluating the relevance and effectiveness of visual aids helps determine the students’ ability to enhance their message through visual representation.

Clarity and visibility

Visual aids should be clear and easily visible to the audience. Evaluators should assess whether students choose appropriate font sizes, colors, and visuals to ensure clarity. Can the audience read the text on slides or see the details of the visual aids? Evaluating the clarity and visibility of visual aids helps determine the students’ attention to detail and their consideration for the audience’s viewing experience.

Integration with the presentation

Visual aids should be seamlessly integrated into the presentation to enhance comprehension and engagement. Evaluators should consider whether students effectively incorporate their visual aids into the flow of the presentation. Are the visual aids introduced and explained clearly? Do they complement the spoken content? Assessing the integration of visual aids helps determine the students’ ability to use these tools as a cohesive part of their presentation.

Technical proficiency

When using digital visual aids, technical proficiency is essential. Evaluators should assess whether students are able to navigate through slides or other digital platforms smoothly. Are they confident in using presentation software or multimedia tools? Assessing students’ technical proficiency ensures that they can effectively utilize the available technology to enhance their presentations.

Language skills

Vocabulary and diction.

The choice of vocabulary and diction can significantly impact the clarity and persuasiveness of a presentation. Evaluators should assess whether students use appropriate and varied vocabulary to communicate their ideas effectively. Are they able to articulate their words clearly and pronounce them correctly? Evaluating vocabulary and diction helps determine the students’ command of language and their ability to communicate with fluency and precision.

Grammar and sentence structure

Grammar and sentence structure are essential aspects of effective communication. Evaluators should consider whether students use grammatically correct sentences and employ proper punctuation. Do they construct sentences that convey their intended meaning without confusion? Assessing grammar and sentence structure helps identify the students’ proficiency in written and spoken English.

Use of appropriate language

Different contexts require the use of appropriate language. Evaluators should assess whether students use language that is suitable for the audience and the topic of their presentation. Are they able to strike a balance between using professional language and avoiding jargon? Evaluating the use of appropriate language demonstrates the students’ awareness of audience expectations and their ability to adapt their language style accordingly.

Fluency and coherence

Fluency and coherence in speaking are crucial for maintaining the audience’s attention and understanding. Evaluators should assess whether students speak fluently without unnecessary pauses or stutters. Are they able to link their ideas coherently and present their arguments in a logical manner? Evaluating fluency and coherence helps determine the students’ ability to deliver a smooth and engaging presentation.

Adherence to time limits

Adhering to time limits is an important aspect of effective presentation skills. Evaluators should consider whether students are able to complete their presentation within the allocated time. Do they start and finish on time? Assessing adherence to time limits helps determine the students’ ability to manage their presentation time effectively and respect the given time constraints.

Efficient use of time

In addition to adhering to time limits, it is important to evaluate whether students use their time efficiently during the presentation. Do they allocate an appropriate amount of time to each section of their presentation? Are they able to convey their message concisely without unnecessary repetition or lagging? Evaluating the efficient use of time helps gauge the students’ time management skills and their ability to convey information effectively within a limited timeframe.

Ability to pace the presentation

Pacing is crucial in maintaining the audience’s engagement and understanding. Evaluators should assess whether students maintain an appropriate pace throughout their presentation. Are they able to adjust their speed and rhythm to emphasize key points or allow for audience interaction? Assessing the ability to pace the presentation helps determine the students’ awareness of timing and their ability to create a dynamic and engaging delivery.

Captivating introduction

The introduction sets the tone for a presentation and has the potential to capture the audience’s attention from the beginning. Evaluators should assess whether students are able to deliver a captivating and engaging introduction. Does it grab the audience’s interest and clearly introduce the topic? Evaluating the captivating introduction helps determine the students’ ability to hook the audience and create a strong opening impact.

Maintaining audience interest

Sustaining the audience’s interest throughout the presentation is crucial for effective communication. Evaluators should observe whether students use storytelling techniques, compelling visuals, or other engaging strategies to keep the audience engaged. Do they use examples or anecdotes that resonate with the listeners? Assessing the maintenance of audience interest helps determine the students’ ability to captivate and hold the attention of the audience.

Effective use of storytelling

Storytelling is a powerful technique in public speaking. Evaluators should assess whether students effectively incorporate storytelling into their presentations. Do they use narratives to illustrate and support their main points? Are they able to create an emotional connection with the audience through their stories? Evaluating the effective use of storytelling helps determine the students’ ability to engage and communicate in a compelling and relatable manner.

Engaging visual and verbal cues

Engaging visual and verbal cues can significantly enhance the impact of a presentation. Evaluators should observe whether students use gestures, facial expressions, or vocal variations to emphasize key points or convey emotions. Do they use visual aids or props to reinforce their message? Assessing the use of engaging visual and verbal cues helps determine the students’ ability to communicate effectively and capture the audience’s attention through non-verbal and verbal means.

Interaction with the audience

Interacting with the audience can create a dynamic and memorable presentation experience. Evaluators should assess whether students actively involve the audience through questions, discussions, or activities. Do they respond to audience reactions and adapt their delivery accordingly? Assessing interaction with the audience helps determine the students’ ability to forge a connection and make the presentation interactive and inclusive.

Confidence and poise

Composure and self-assurance.

Confidence and poise are essential attributes in public speaking. Evaluators should observe whether students appear calm and composed during their presentation. Do they maintain a confident demeanor and show self-assurance? Assessing composure and self-assurance helps determine the students’ ability to handle the pressure of public speaking and project a professional image.

Ability to handle unexpected situations

Public speaking often involves unexpected situations that can test a presenter’s adaptability. Evaluators should consider whether students are able to handle unexpected interruptions, technical issues, or challenging questions with composure. Can they think on their feet and respond effectively to unexpected circumstances? Assessing the ability to handle unexpected situations demonstrates the students’ resilience and ability to remain poised under pressure.

Body language and posture

Body language and posture communicate a lot about a presenter’s confidence and engagement. Evaluators should assess whether students maintain good posture, appearing relaxed and open. Do they use appropriate gestures and movement to enhance their message? Evaluating body language and posture helps determine the students’ ability to convey confidence and professionalism through non-verbal cues.

Use of gestures and facial expressions

Gestures and facial expressions can add depth and impact to a presentation. Evaluators should observe whether students use appropriate and meaningful gestures to illustrate their points. Are their facial expressions authentic and aligned with the content they are delivering? Assessing the use of gestures and facial expressions helps determine the students’ ability to effectively convey emotions and engage the audience through non-verbal communication.

Critical thinking

Ability to analyze and evaluate.

Critical thinking skills are essential in evaluating and assessing information. Evaluators should assess whether students demonstrate the ability to analyze and evaluate the content of their presentation. Do they present a balanced view and consider different perspectives? Are they able to identify strengths and weaknesses in their arguments? Evaluating the ability to analyze and evaluate helps determine the students’ capacity to think critically and make well-informed judgments.

Logical reasoning

Logical reasoning is fundamental in constructing a persuasive argument. Evaluators should observe whether students present their ideas in a logical and coherent manner. Do they provide clear and well-supported reasoning throughout their presentation? Assessing logical reasoning helps determine the students’ ability to present a structured and convincing argument.

Problem-solving skills

Problem-solving skills are valuable in addressing challenges and finding solutions. Evaluators should assess whether students demonstrate problem-solving abilities during their presentations. Do they identify problems or potential obstacles and propose viable solutions? Assessing problem-solving skills helps determine the students’ ability to think creatively and adapt their strategies when facing difficulties.

Use of persuasive techniques

Persuasive techniques are essential in convincing an audience to accept a particular viewpoint. Evaluators should consider whether students effectively use persuasive techniques, such as emotional appeals or logical reasoning, to influence the audience’s perspective. Do they present a compelling case for their arguments? Assessing the use of persuasive techniques helps determine the students’ ability to craft persuasive presentations that can influence the audience’s beliefs or actions.

Overall impression

Engagement and impact.

The overall impression of a presentation is influenced by the presenter’s ability to engage and leave a lasting impact on the audience. Evaluators should consider the overall engagement and impact of the presentation. Did it capture the audience’s attention throughout? Did it leave a memorable impression? Assessing the engagement and impact helps determine the students’ ability to create a compelling and memorable presentation that resonates with the audience.

Efficiency of the presentation

Efficiency is important in evaluating the overall performance of a presentation. Evaluators should assess whether students effectively conveyed their message within the given time limit. Did they make efficient use of time without unnecessary delays or excessive repetitions? Assessing the efficiency of the presentation helps determine the students’ ability to communicate their ideas effectively within specific constraints.

Appropriateness for the given context

The appropriateness of a presentation depends on the specific context in which it is delivered. Evaluators should consider whether students tailored their presentation to suit the audience, topic, and purpose of the presentation. Was the presentation well-suited to the given context? Assessing appropriateness for the given context helps determine the students’ ability to adapt their presentation style and content to suit the specific requirements and expectations of the audience.

Ability to meet the objectives

Ultimately, the evaluation of a presentation should assess whether the students successfully met the objectives established at the beginning. Did they effectively demonstrate the desired skills and competencies? Were they able to convey the intended message and fulfill the purpose of the presentation? Assessing the ability to meet the objectives helps determine the overall success of the students’ presentations and their competency in public speaking.

In conclusion, evaluating and assessing students’ presentations and public speaking skills requires a comprehensive approach that considers various aspects of their performance. From the clarity and relevance of the content to the delivery, engagement, and critical thinking demonstrated, each element contributes to a holistic evaluation. By following clear objectives and criteria, providing detailed assignment instructions, and managing time effectively, educators can ensure a fair and thorough assessment of students’ presentation skills. Through these assessments, students can receive valuable feedback and guidance to further enhance their abilities and become confident and effective communicators in various settings.

You May Also Like

What Are Effective Strategies For Accommodating Students With Different Math Abilities?

How Can I Differentiate Instruction For Students With Varying Reading Levels?

What Strategies Can I Use To Support English Language Learners In Mainstream Classrooms?

How Do I Adapt Teaching Strategies To Provide Enrichment For High-achieving Students?

What Are Effective Strategies For Tiered Instruction In A Multi-level Classroom?

How Can I Use Flexible Grouping Strategies To Differentiate Instruction?

How to Evaluate an Oral Presentation

How to Write a Speech Review

Evaluating an oral presentation is not difficult, because every oral presentation has key components that are crucial for the success of the presentation. Just consider the important factors such as confidence, quality, clarity and organization. Not sure exactly how to go about doing this? Read on and learn exactly how to analyze these important factors and come up with the most accurate evaluation possible.

Determine the confidence of the speaker. The speaker should be comfortable and easily connect with the audience. If a speaker acts uncomfortable or nervous, the presentation is not going well. However, if the speaker easily makes eye contact, invites audience participation and puts the audience at ease, this aspect of the presentation is a success.

Determine the quality of the information presented. The speaker should provide enough details to support the point of the presentation but not too many unnecessary details that may confuse or bore the audience.

Determine the level of clarity. The speaker should be easily able to convey the point he is trying to make. Vocabulary should be easy to understand, and all words should be spoken in a clear and fluent manner.

Determine the level of organization. Every presentation should have some sort of structure and organization, whether formal or informal. Simple things such as making sure there is a proper introduction and conclusion can go a long way in making the presentation a success.

• Creating a rubric based on the information in this article might be a useful tool when evaluating oral presentation.
• Don't forget about volume! A speaker could have all of the other aspects of a proper presentation, but it would all be in vain if no one was able to hear it. Make sure the entire audience is able to hear the speaker at all times.

Related Articles

Effective Communication Skills Objectives

How to Summarize a Presentation

How to Explain Technical Concepts

How to Do a Paper Review Presentation

Characteristics of a Good Speech

The Difference Between Effective and Ineffective Listening

How to Write an Introduction to an Analytical Essay

How to Write a Conclusion for PowerPoint Presentation

• Oral Presentation Rubic

Elizabeth Wolfenden has been a professional freelance writer since 2005 with articles published on a variety of blogs and websites. She specializes in the areas of nutrition, health, psychology, mental health and education. Wolfenden holds a bachelor's degree in elementary education and a master's degree in counseling from Oakland University.

• + The Vault , How-To

Evaluate Your Presentations

• By: Scott Schwertly

Once you’ve defined your story, picked your assets, created your slides, written your presentation, pulled it off without a hitch, and knocked ’em dead in the Q&A, you’re all done, right?

Why go to all the trouble of putting together such an amazing PowerPoint presentation if you’re not going to get everything you can out of it? Every time you do a presentation, the final step should be an effective, educational evaluation. After all, if you don’t take the time to consider what you’re doing right – and what you’re totally screwing up – how will you ever become the PowerPoint Power Ranger you know you can be?

Here are a few tips on evaluating your presentations and incorporating your findings into your ongoing projects.

EVALUATE, AND MAKE IT GREAT

Ask and Receive Of course, the first sources you should tap for feedback are your co-workers and friends. Take the time to ask your closest colleagues to critique your presentation. Listen to what they have to say, paying special attention to points that repeat. It’s a great idea to email everyone who leaves you a card after attending your presentation. A simple follow up can serve as a thank you and an informal request for any feedback they may have to offer. Remember, these folks are networking themselves, and they want to be in touch with you. Many of them will be happy to offer their reactions.

Body Talk Body language literally says more than words – if you know how to read it. Study up on body language and you’ll be able to tell how your presentation is going over moment to moment.

Talking to Yourself Your own evaluation of your presentation can yield surprising insights. Did you get your point across? Was your intro catchy? Was your conclusion strong? As quickly as you can after a presentation, evaluate your own experience. Write down everything – good and bad – you can think of, and add your input to the rest of the info you’ve gathered

RUMINATE AND INCORPORATE

Think it Over Take some time to sort through all of the feedback you’ve been able to gather on your last presentation. This may seem boring or tiresome, but even 15 minutes of really focusing on what you’ve pulled together will reveal patterns – good and bad – that you can make use of in – or eliminate from – your next presentation.

One More Time Don’t be shy about following up on feedback. Do you need more clarity? Has an observation raised more questions? People love to be asked their opinions! Good, clear feedback is the only kind that will help, so get what you need.

Incorporate Take what you’ve learned and apply it to your next endeavor. Follow this plan every time and you’ll see vast improvements in your confidence and in the presentations themselves.

Scott Schwertly

Join our newsletter today.

© 2006-2024 Ethos3 – An Award Winning Presentation Design and Training Company ALL RIGHTS RESERVED

• Terms & Conditions
• Privacy Policy
• Diversity and Inclusion