format of a good business plan

How To Write a Business Plan in 9 Steps

Write your business plan with this step by step guide and take your idea into reality.

Salesforce Staff

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You have this amazing idea for a business. It’s been brewing for a couple of years now, and you’re finally ready to act on it. So, what’s your plan?

Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Some may think it’s a “waste of time.” They would rather wing it, stick with a pitch deck, or hope for the best.

But hope, unfortunately, isn’t a strategy for success. Writing a business plan and executing it kick-starts your road to success.

Here’s what you’ll learn:

Three reasons why you need to write a business plan Writing a business plan doesn’t have to be difficult How to write a business plan in 9 steps What’s left to do?

Three reasons why you need to write a business plan

If you haven’t considered writing a business plan until now, here are three key reasons why it’s a crucial tool when starting your business .

1. A business plan provides clarity

One of the easiest ways to gain clarity on your goals and brand message is to practice how you communicate them. Clearly describe what problem or need your business addresses and why it’s necessary for your target market. This strengthens your case when marketing and selling to your target audience.

It’s also useful when you need to apply for or raise funding for your small business. A clear picture of what your goals are will help you chart a course to deliver it as promised.

2. A business plan confirms the math

A lot of ideas sound great on paper or in casual conversations. But when you dive into the financials, such as how you plan to make money and how much it will cost, those ideas can fall apart.

Writing a business plan provides you with the space to create a financial model. It outlines the best- and worst-case scenarios that validate your idea’s worth.

3. A business plan establishes goals

Writing a business plan helps establish benchmark goals — those that are on your path to the main goal — and determine what you need for your success. Setting mini benchmark goals with deadlines for each month, quarter, and year provides you with short-term targets to focus on.

Nearly every plan for your business changes as the company grows. These benchmark targets ensure that your company is always moving forward.

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Writing a business plan doesn’t have to be difficult

Creating a plan for your business can seem like an overwhelming project. Especially, if it’s your first business or you lack a background in finance or operations. Luckily, there are a number of resources available online, including Trailhead’s “ Salesforce Essentials for Small Business ” lesson, which helps you write a detailed plan. Your options vary based on your specific industry or product offering. However, all plans share a similar outline that you can follow when writing your own.

Below, we’ve put together a resource template for creating a thorough business action plan . Following a template allows you the opportunity to organize your thoughts and clearly present the plan to prospective partners, investors, or vendors. It can be a lot of trouble to start from scratch. Instead, try using this outline to draft a plan for your business and turn your napkin scribbles into a solid, well-researched plan that’s ready for financial investment.

How to write a business plan in 9 steps

Almost every detailed plan for a business follows the same framework. You can expand this however you’d like, but make sure these essential pieces are in place:

• Executive summary
• Company overview

Industry overview

• Market analysis
• Sales and marketing plan
• Business team

Operating plan

1. Executive Summary

Every thorough plan for a business opens with an executive summary that provides a brief description of the business, a mission statement, the products and services offered, and a summary of plans to succeed in the marketplace. If someone were to ask for a more involved version of your business elevator pitch, you’d recite your executive summary.

2. Company Overview

This is your napkin drawing on steroids. The company overview section is a snapshot of your business:

• Your business’s history
• A detailed list of products and services
• The physical location (if there is one)
• The problem/need your product or service addresses

Briefly touch on your target audience and how you plan to attract them (you’ll go into more detail later). This is only a snapshot summary for someone to grasp your idea and see the opportunity behind it. You also want to clearly define your company’s strategy for starting or growing in the marketplace.

3. Industry Overview

Your plan needs to address the industry as a whole, including relevant statistics, current trends, consumer demographics , and any external influences affecting the industry. Use this section to address how your business will fit into a specific industry and what (if any) subsections of the industry you will target.

4. Market analysis

Who will you battle for customers? The market analysis section requires you to validate that there is enough demand in the market for your business to both enter and grow. Research competitors in the industry, their market share, and how you plan to compete against them.

This is also a great opportunity to describe any industry barriers upon entry. You can explain how your company will establish itself — including your unique selling proposition — and share how the barriers will help protect your business from other startups or companies that want to go after your market share.

5. Sales and marketing plan

How will you execute your strategies and reach your goals? Your sales and marketing plan should clearly describe how you will grab the attention of busy consumers and persuade them to buy from your company. Use this opportunity to showcase your strengths, account for how your brand will stand out in the marketplace, and detail how you plan to build long-term customer loyalty for repeat business.

Don’t forget to describe your pricing strategy and how it compares to the rest of your market, as well as the advertising strategies you will use during your launch and first year.

6. Business team

Your business team section should focus on your business’s legal structure. Are you a sole proprietorship, partnership, corporation, or other type of business? Introduce your key team members such as managers, board members, and additional owners. Detail who owns what percentage of the company and each team member’s involvement in the business’s day-to-day operations.

7. Operating plan

Your operating plan gives insight into how your business will function on an ongoing basis and what daily operations will look like. The questions you’ll address in your operating plan may include:

• Will you have a physical location?
• What responsibilities will the management team shoulder?
• Do you have a customer invoice prepared?
• What expenses are related to running the business?

8. Financials

This is the money-making section, which can be an exciting part to investigate and budget. The financials portion of your plan may be the most important because it shows how your business will make money and grow over time. This section is even more crucial if you’re seeking outside financing or investors to help fund your startup.

Your financials should outline how your business will generate revenue and profit, and if necessary, how it will repay its loan or investors. Create monthly, annual, and three-to-five-year profit and loss projections and outline anticipated expenses.

9. Appendix

Close your business plan with an appendix that provides supporting documentation such as bank statements, employee bios, licenses, agreements, and business credit history. Think of it as your supporting research and reference documents.

What’s left to do?

Once you’ve outlined a plan for your business and gathered all the necessary research and documentation, it’s time to write it. By following this template, you should have no problem taking your great idea from a general concept to real life.

Your plan doesn’t have to be as long as War and Peace — it simply has to address each key point referenced above and show that your business addresses a need in the market. Then, after you finish writing your business plan, you can follow its guidance and get started on building your business.

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How to write an effective business plan in 11 steps (with workbook)

February 02, 2023 | 14 minute read

Writing a business plan is a powerful way to position your small business for success as you set out to meet your goals. Landmark studies suggest that business founders who write one are 16% more likely to build viable businesses than those who don’t and that entrepreneurs focused on high growth are 7% more likely to have written a business plan. 1 Even better, other research shows that owners who complete business plans are twice as likely to grow their business successfully or obtain capital compared with those who don’t. 2

The best time to write a business plan is typically after you have vetted and researched your business idea. (See How to start a business in 15 steps. ) If conditions change later, you can rewrite the plan, much like how your GPS reroutes you if there is traffic ahead. When you update your plan regularly, everyone on your team, including outside stakeholders such as investors, will know where you are headed.

What is a business plan?

Typically 15-20 pages long, a business plan is a document that explains what your business does, what you want to achieve in the business and the strategy you plan to use to get there. It details the opportunities you are going after, what resources you will need to achieve your goals and how you will define success.

Why are business plans important?

Business plans help you think through barriers and discover opportunities you may have recognized subconsciously but have not yet articulated. A business plan can also help you to attract potential lenders, investors and partners by providing them with evidence that your business has all of the ingredients necessary for success.

What questions should a business plan answer?

Your business plan should explain how your business will grow and succeed. A great plan will provide detailed answers to questions that a banker or investor will have before putting money into the business, such as:

• What products or services do you provide?
• Who is your target customer?
• What are the benefits of your product and service for customers?
• How much will you charge?
• What is the size of the market?
• What are your marketing plans?
• How much competition does the business face in penetrating that market?
• How much experience does the management team have in running businesses like it?
• How do you plan to measure success?
• What do you expect the business’s revenue, costs and profit to be for the first few years?
• How much will it cost to achieve the goals stated in the business plan?
• What is the long-term growth potential of the business? Is the business scalable?
• How will you enable investors to reap the rewards of backing the business? Do you plan to sell the business to a bigger company eventually or take it public as your “exit strategy”?

How to write a business plan in 11 steps

This step-by-step outline will make it easier to write an effective business plan, even if you’re managing the day-to-day demands of starting a new business. Creating a table of contents that lists key sections of the plan with page numbers will make it easy for readers to flip to the sections that interest them most.

• Use our editable workbook to capture notes and organize your thoughts as you review these critical steps. Note: To avoid losing your work, please remember to save this PDF to your desktop before you begin.

1. Executive summary

The executive summary is your opportunity to make a great first impression on investors and bankers. It should be just as engaging as the enthusiastic elevator pitch you might give if you bumped into a potential backer in an elevator.

In three to five paragraphs, you’ll want to explain what your business does, why it will succeed and where it will be in five years. The executive summary should include short descriptions of the following:

• Business concept. What will your business do?
• Goals and vision. What do you expect the business to achieve, both financially and for other key stakeholders, such as the community?
• Product or service. What does your product or service do — and how is it different from those of competitors?
• Target market. Who do you expect to buy your product or service?
• Marketing strategy. How will you tell people about your product or service?
• Current revenue and profits. If your business is pre-revenue, offer sales projections.
• Projected revenue and profits. Provide a realistic look at the next year, as well as the next three years, ideally.
• Financial resources needed. How much money do you need to borrow or raise to fund your plan?
• Management team. Who are the company’s leaders and what relevant experience will they contribute?

2. Business overview

Here is where you provide a brief history of the business and describe the product(s) or service(s) it offers. Make sure you describe the problem you are attempting to solve, for whom you will solve it (your customers) and how you will solve it. Be sure to describe your business model (such as direct-to-consumer sales through an online store) so readers can envision how you will make sales. Also mention your business structure (such as a sole proprietorship , general partnership, limited partnership or corporation) and why it is advantageous for the business. And be sure to provide context on the state of your industry and where your business will fit into it.

3. Business goals and vision

Explain what you hope to achieve in the business (your vision) as well as its mission and value proposition. Most founders judge success by the size to which they grow the business using measures such as revenue or number of employees. Your goals may not be solely financial. You may also wish to provide jobs or solve a societal problem. If that’s the case, mention those goals as well.

If you are seeking outside funding, explain why you need the money, how you will put it to work to grow the business and how you expect to achieve the goals you have set for the business. Also explain your exit strategy—that is, how you would enable investors to cash out, whether that means selling the business or taking it public.

4. Management and organization

Many investors say they bet on the team behind a business more than the business idea, trusting that talented and experienced people will be capable of bringing sound business concepts to life. With that in mind, make sure to provide short bios of the key members of your management team (including yourself) that emphasize the relevant experience each individual brings, along with their special talents and industry recognition. Many business plans include headshots of the management team with the bios.

Also describe more about how your organization will be structured. Your company may be a sole proprietorship, a limited liability company (LLC) or a corporation in one or more states.

If you will need to hire people for specific roles, this is the place to mention those plans. And if you will rely on outside consultants for certain roles — such as an outsourced CFO — be sure to make a note of it here. Outside backers want to know if you’ve anticipated the staffing you need.

5. Service or product line

A business will only succeed if it sells something people want or need to buy. As you describe the products or services you will offer, make sure to explain what benefits they will provide to your target customers, how they will differ from competing offerings and what the buying cycle will likely be so it is clear that you can actually sell what you are offering. If you have plans to protect your intellectual property through a copyright or patent filing, be sure to mention that. Also explain any research and development work that is underway to show investors the potential for additional revenue streams.

6. Market/industry analysis

Anyone interested in providing financial backing to your business will want to know how big your company can potentially grow so they have an idea of what kind of returns they can expect. In this section, you’ll be able to convey that by explaining to whom you will be selling and how much opportunity there is to reach them. Key details to include are market size; a strengths, weaknesses, opportunities and threats (SWOT) analysis ; a competitive analysis; and customer segmentation. Make it clear how you developed any projections you’ve made by citing interviews or research.

Also describe the current state of the industry. Where is there room for improvement? Are most companies using antiquated processes and technology? If your business is a local one, what is the market in your area like? Do most of the restaurants where you plan to open your café serve mediocre food? What will you do better?

In this section, also list competitors, including their names, websites and social media handles. Describe each source of competition and how your business will address it.

7. Sales and marketing

Explain how you will spread the word to potential customers about what you sell. Will you be using paid online search advertising, social media promotions, traditional direct mail, print advertising in local publications, sponsorship of a local radio or TV show, your own YouTube content or some other method entirely? List all of the methods you will use.

Make sure readers know exactly what the path to a sale will be and why that approach will resonate with customers in your ideal target markets as well as existing customer segments. If you have already begun using the methods you’ve outlined, include data on the results so readers know whether they have been effective.

8. Financials

In a new business, you may not have any past financial data or financial statements to include, but that doesn’t mean you have nothing to share. Preparing a budget and financial plan will help show investors or bankers that you have developed a clear understanding of the financial aspects of running your business. (The U.S. Small Business Administration (SBA) has prepared a guide you can use; SCORE , a nonprofit organization that partners with the SBA, offers a financial projections template to help you look ahead.) For an existing business, you will want to include income statements, profit and loss statements, cash flow statements and balance sheets, ideally going back three years.

Make a list of the specific steps you plan to take to achieve the financial results you have outlined. The steps are generally the most detailed for the first year, given that you may need to revise your plan later as you gather feedback from the marketplace.

Include interactive spreadsheets that contain a detailed financial analysis showing how much it costs your business to produce the goods and services you provide, the profits you will generate, any planned investments and the taxes you will pay. See our startup costs calculator to get started.

9. Financial projections

Creating a detailed sales forecast can help you get outside backers excited about supporting you. A sales forecast is typically a table or simple line graph that shows the projected sales of the company over time with monthly or quarterly details for the next 12 months and a broader projection as much as five years into the future. If you haven’t yet launched the company, turn to your market research to develop estimates. For more information, see “ How to create a sales forecast for your small business. ”

10. Funding request

If you are seeking outside financing such as a loan or equity investment, your potential backers will want to know how much money you need and how you will spend it. Describe the amount you are trying to raise, how you arrived at that number and what type of funding you are seeking (such as debt, equity or a combination of both). If you are contributing some of your own funds, it is worth noting this, as it shows that you have skin in the game.

11. Appendix

This should include any information and supporting documents that will help investors and bankers gain a greater understanding of the potential of your business. Depending on your industry, you might include local permits, licenses, deeds and other legal documents; professional certifications and licenses; media clips; information on patents and other intellectual property; key customer contracts and purchase orders; and other relevant documents.

Some business owners find it helpful to develop a list of key concepts, such as the names of the company’s products and industry terms. This can be helpful if you do business in an industry that may not be familiar to the readers of the business plan.

Tips for creating an effective business plan

Use clear, simple language. It’ll be easier to win people over if your plan is easy to read. Steer clear of industry jargon, and if you must use any phrases the average adult won’t know, be sure to define them.

Emphasize what makes your business unique. Investors and bankers want to know how you will solve a problem or gap in the marketplace differently from anyone else. Make sure you’re conveying your differentiating factors.

Nail the details. An ideal business plan will be detailed and accurate. Make sure that any financial projections you make are realistic and grounded in solid market research. (If you need help in making your calculations, you can get free advice at SCORE.) Seasoned bankers and investors will quickly spot numbers that are overly optimistic.

Take time to polish it. Your final version of the plan should be neat and professional with an attractive layout and copy that has been carefully proofread.

Include professional photos. High-quality shots of your product or place of business can help make it clear why your business stands out.

Updating an existing business plan

Some business owners in rapidly growing businesses update their business plan quarterly. Others do so every six months or every year. When you update your plan make sure you consider these three things:

• Are your goals still current? As you’ve tested your concept, your goals may have changed. The plan should reflect this.
• Have you revised any strategies in response to feedback from the marketplace? You may have found that your offerings resonated with a different customer segment than you expected or that your advertising plan didn’t work and you need to try a different approach. Given that investors will want to see a marketing and advertising plan that works, keeping this section current will ensure you are always ready to meet with one who shows interest.
• Have your staffing needs changed? If you set ambitious goals, you may need help from team members or outside consultants you did not anticipate when you first started the business. Take stock now so you can plan accordingly.

Final thoughts

Most business owners don’t follow their business plans exactly. But writing one will get you off to a much better start than simply opening your doors and hoping for the best, and it will be easier to analyze any aspects of your business that aren’t working later so you can course-correct. Ultimately, it may be one of the best investments you can make in the future of your business.

Business plan FAQs

What are common mistakes when writing a business plan.

The biggest mistake you can make when writing a business plan is creating one before the idea has been properly researched and tested. Not every idea is meant to become a business. Other common mistakes include:

• Not describing your management team in a way that is appealing to investors. Simply cutting and pasting someone’s professional bio into the management section won’t do the trick. You’ll want to highlight the credentials of each team member in a way that is relevant to this business.
• Failing to include financial projections — or including overly optimistic ones. Investors look at a lot of business plans and can tell quickly whether your numbers are accurate or pie in the sky. Have a good small business accountant review your numbers to make sure they are realistic.
• Lack of a clear exit strategy for investors. Investors may want the option to cash out eventually and would want to know how they can go about doing that.
• Slapdash presentation. Make sure to fact-check any industry statistics you cite and that any charts, graphs or images are carefully prepared and easy to read.

What are the different types of business plans?

There are a variety of styles of business plans. Here are three major types:

Traditional business plan. This is a formal document for pitching to investors based on the outline in this article. If your business is a complicated one, the plan may exceed the typical length and stretch to as many as 50 pages.

One-page business plan. This is a simplified version of a formal business plan designed to fit on one page. Typically, each section will be described in bullet points or in a chart format rather than in the narrative style of an executive summary. It can be helpful as a summary document to give to investors — or for internal use. Another variation on the one-page theme is the business model canvas .

Lean plan. This methodology for creating a business plan is ideal for a business that is evolving quickly. It is designed in a way that makes it easy to update on a regular basis. Lean business plans are usually about one page long. The SBA has provided an example of what this type of plan includes on its website.

Is the business plan for a nonprofit different from the plan for other business types?

Many elements of a business plan for a nonprofit are similar to those of a for-profit business. However, because the goal of a nonprofit is achieving its mission — rather than turning a profit — the business plan should emphasize its specific goals on that front and how it will achieve them. Many nonprofits set key performance indicators (KPIs) — numbers that they track to show they are moving the needle on their goals.

Nonprofits will generally emphasize their fundraising strategies in their business plans rather than sales strategies. The funds they raise are the lifeblood of the programs they run.

What is the difference between a business plan, a strategic plan and a marketing plan?

A strategic plan is different from the type of business plan you’ve read about here in that it emphasizes the long-term goals of the business and how your business will achieve them over the long run. A strong business plan can function as both a business plan and a strategic plan.

A marketing plan is different from a business plan in that it is focused on four main areas of the business: product (what you are selling and how you will differentiate it), price (how much your products or services will cost and why), promotion (how you will get your ideal customer to notice and buy what you are selling) and place (where you will sell your products). A thorough business plan may cover these topics, doing double duty as both a business plan and a marketing plan.

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Editable business plan workbook

Starting a new business

1 . Francis J. Green and Christian Hopp. “Research: Writing a Business Plan Makes Your Startup More Likely to Succeed.” HBR. July 14, 2017. Available online at https://hbr.org/2017/07/research-writing-a-business-plan-makes-your-startup-more-likely-to-succeed.

2 . CorpNet, “The Startup Business Plan: Why It’s Important and How You Can Create One,” June 29, 2022.

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10 Simple Tips to Write a Successful Business Plan

"The absolute biggest business plan mistake you can make is to not plan at all." So writes Noah Parsons in his helpful blog post 17 Key Business Plan Mistakes to Avoid in 2023 . But how does one pull together all of the necessary components of a cohesive plan? It can feel overwhelming.

Eric Butow, CEO of online marketing ROI improvement firm Butow Communications Group, has teamed up with Entrepreneur Media to update the second edition of our best-selling book Write Your Business Plan to provide you with a simple, step-by-step process for creating a successful business plan. In the following excerpt, he gives ten tips to gather all of the critical information you will need to succeed.

1. Know your competition.

You need to name them and point out what makes you different from (and better than) each of them. But do not disparage your competition.

2. Know your audience.

You may need several versions of your business plan. For example, you may need one for bankers or venture capitalists, one for individual investors, and one for companies that may want to do a joint venture with you rather than fund you.

3. Have proof to back up every claim you make.

If you expect to be the leader in your field in six months, you have to say why you think that is. If you say your product will take the market by storm, you have to support this statement with facts. If you say your management team is fully qualified to make the business a success, be sure staff resumes demonstrate their experience.

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4. Be conservative in all financial estimates and projections.

If you feel certain you'll capture 50 percent of the market in the first year, you can say why you think so and hint at what those numbers may be. But make your financial projections more conservative. For example, a 10 percent market share is much more credible.

5. Be realistic with time and resources available.

If you're working with a big company before you buy a business, you may think things will happen faster than they will once you have to buy the supplies, write the checks, and answer the phones yourself. Being overly optimistic with time and resources is a common error entrepreneurs make. Being realistic is important because it lends credibility to your presentation. Always assume things will take 20 percent longer than you anticipated. Therefore, twenty weeks is now twenty-four weeks.

6. Be logical.

Think like a banker and write what they would want to see.

7. Have a strong management team.

Make sure it has good credentials and expertise. Your team members don't have to have worked in the field. However, you need to draw parallels between what they've done and the skills needed to make your venture succeed. Don't have all the skills you need? Consider adding an advisory board of people skilled in your field and include their resumes.

Write Your Own Business Plan is available now at Entrepreneur Bookstore | Barnes & Noble | Amazon

8. Document why your idea will work.

Have others done something similar that was successful? Have you made a prototype? Include all the variables that can have an impact on the result or outcome of your idea. Show why some of the variables don't apply to your situation or explain how you intend to overcome them or make them better.

9. Describe your facilities and location for performing the work.

That includes equipment you use to create your products and/or services. If you'll need to expand, discuss when, where, and why.

10. Discuss payout options for the investors.

Some investors want a hands-on role. Some want to put associates on your board of directors. Some don't want to be involved in day-to-day activities at all. All investors want to know when they can get their money back and at what rate of return. Most want out within three to five years. Provide a brief description of options for investors, or at least mention that you're ready to discuss options with any serious prospect.

To dig deeper, buy Write Your Own Business Plan and get 1 month of free access to business planning software Liveplan Premium.

Creating a Small Business Plan

Creating a business plan marks a pivotal first step in any entrepreneurial journey. It not only shapes the structure and operations of your venture but also plays a crucial role in securing financial support. In the dynamic realm of entrepreneurship, success often hinges on meticulous planning and strategic foresight. Whether you’re embarking on a startup endeavor or steering an existing business toward growth, the significance of a well-crafted business plan for small business cannot be overstated. This comprehensive guide aims to delve into the nuances of developing a business plan, offering insights into essential steps, key components, and invaluable resources to propel your enterprise toward success.

Starting a Business Plan

Before diving into the nuances of building a business plan, it’s crucial to recognize the pivotal role that this document plays in the entrepreneurial journey. At its core, business plans for small business serve as a roadmap, outlining your business objectives, defining your target market, and charting a course for sustainable growth. Whether you’re seeking investment, securing financing, or aligning your team’s efforts, a well-articulated small business plan provides clarity and direction amid the uncertainties of business ownership.

Business Plan Development

Making a business plan for a small business entails a systematic approach that encompasses various facets of your enterprise. Here are some essential components to include:

• Executive Summary: A concise overview of your business concept, goals, and unique value proposition.
• Business Description: Detailed insights into your company’s mission, vision, and operational structure.
• Market Analysis: Thorough research on your target market, competitors, and industry trends.
• Products or Services: Clear descriptions of your offerings, highlighting their benefits and differentiation.
• Marketing Strategy: Strategies for promoting your brand, acquiring customers, and driving sales.
• Operational Plan: Insights into day-to-day operations, staffing, and resource management.
• Financial Projections: Forecasts for revenue, expenses, and profitability over a defined period.

Essential Step in Starting a Business

Indeed, the adage holds true: preparation is key to success in entrepreneurship. The most important step in starting a business is preparation. While creating business plan may seem daunting, the effort invested in thorough preparation yields invaluable benefits. It enables you to anticipate challenges, identify opportunities, and mitigate risks, empowering you to make informed decisions that propel your business forward.

Utilizing Resources

Fortunately, aspiring entrepreneurs have access to a wealth of resources to simplify the business planning process. From a free business plan template to industry-specific guides, there’s no shortage of tools to aid you in creating a comprehensive template for business plans. Organizations like the Small Business Administration (SBA) offer free business plan templates and resources tailored to various business types, providing invaluable guidance at every stage of your entrepreneurial journey.

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Seeking Assistance

For many entrepreneurs, navigating the intricacies of small business plans development can be overwhelming. In such cases, seeking assistance from experienced professionals can be immensely beneficial. Consulting firms like BSBCON offer tailored LLC business plan writing services, providing expert guidance and support to entrepreneurs in articulating their vision, refining their strategies, and presenting a compelling case to stakeholders. Whether you need a startup business plan template, assistance in how to write a business plan template, or access to free business plans online, experienced business plan writers can streamline the process and enhance your chances of success.

The process of creating a sample business plan pdf is not merely a bureaucratic exercise; it’s a strategic endeavor that lays the groundwork for entrepreneurial success. By meticulously outlining your business objectives, analyzing market dynamics, and formulating actionable strategies, you position your venture for sustained growth and resilience in today’s competitive landscape. Embrace the journey of planning a small business with enthusiasm and diligence, knowing that each step brings you closer to realizing your entrepreneurial aspirations.

Our team at BSBCON understands the challenges entrepreneurs face in crafting a comprehensive business plan online. That’s why we offer a business plan review service designed to provide invaluable feedback and guidance to enhance the quality and effectiveness of your plan. Whether you’re a seasoned entrepreneur or embarking on your first venture, our experienced professionals are here to support you every step of the way. Contact us today to learn more about how we can help you bring your small business business plan to life and achieve your entrepreneurial goals.

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PESTLE Analysis

Insights and resources on business analysis tools

PEST Analysis: Examples and Meaning in Business

Last Updated: Apr 8, 2024 by Jim Makos Filed Under: PEST Analysis

What is a PEST analysis, and what are its four parts? What is the difference between PESTLE analysis and PEST, and why is it important for every business? As a business student, analyst, manager or owner, you are called to conduct a PEST analysis sooner or later. In the next 10 minutes, I’ll go through everything you need to know about PEST analysis and how you can do a PEST analysis of an organization starting from scratch. I promise you’ll know more about PEST analysis than 99% of people out there, as I’m explaining everything as concisely as possible. Let’s start with the PEST analysis definition.

What is a PEST Analysis?

PEST analysis is a strategic tool for organizations to identify and assess how Political, Economic, Social, and Technological external factors impact operations so that they can gain a competitive edge. A PEST analysis helps you determine how these factors will affect a business’s performance and strategy in the long term. It is often used in collaboration with other analytical business tools. For example:

• A combination of PEST and SWOT analysis usually gives a clearer understanding of a situation with related internal and external factors
• PESTLE analysis is an extension of PEST analysis that covers legal and environmental factors

I’m going to explain the PEST analysis as simply as possible with examples and a template for better understanding. I will also show how to do a PEST analysis starting from scratch, even for people without any business education like me!

Why Do a PEST Analysis

It’s simple: to succeed. For a business to be successful, they need a few things:

• A solid product
• Marketing plan
• Identifiable brand
• Happy customers
• Thorough budget
• An investor or two
• Unique selling position
• And a whole lot of research

Throughout the endless market research, customer acquisition costs, and project risk assessments, business managers could forget about outside influences ( we call these external factors in this type of analysis). Aside from the company’s internal resources and industry factors, PEST’s macroeconomic factors can impact a company’s performance in a big way.

By being aware of external factors, managers can aid their business. But if they don’t know them, they can cripple their business before it begins. That’s how advantageous PEST analysis is .

What are the four parts of PEST analysis?

Now, let me explain each of the four parts of a PEST analysis more thoroughly. You’ll better understand what each of these external factors in this analysis is all about.

• Political – Here, government regulations and legal factors are assessed in terms of their ability to affect the business environment and trade markets. The main issues addressed in this section include political stability, tax guidelines, trade regulations, safety regulations, and employment laws.
• Economic – Next, businesses examine the economic issues that have an impact on the company. This would include factors like inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country.
• Social – At this stage, businesses focus on the society and people. Elements like customer demographics, cultural limitations, lifestyle attitudes, and education come into play here. This part allows a business to understand how consumer needs are shaped.
• Technological – This may come as a surprise, but technology may not always be an ally for businesses. Depending on the product, technology may affect the organization positively but also negatively. In PEST’s last section we find technological advancements, the role of the Internet, and how an industry’s innovation creates winners and losers.

Every business is different. Some factors may not affect a firm or industry as they would with others. But it’s beneficial to have a well-rounded view of the many factors that could affect them. Along with the ones that will affect them.

This is why we do PEST analysis for a business — to be aware of risks, opportunities, influences, and limitations. Let’s go deeper into these external factors that impact the success of a business. I’ll also briefly mention a specific example for each of them.

Political Factors

Political factors in PEST analysis refer to the extent to which the government and political actions in a country influence the business climate. Here are some examples that will occasionally make it into the (P) of my PEST analysis:

• Tax policies
• Tax incentives
• Political tensions
• Employment laws
• Import restrictions
• Health and safety laws
• Consumer protection laws
• Tariff and Trade restrictions
• Regulation and deregulation

For instance, a country’s foreign policy often plays an important role in determining trade regulations. This can either result in trade restrictions or trade incentives and can affect an organization’s operations. Read my dedicated page on political factors with more examples here .

Economic Factors

In the (E) part of PEST Analysis, we run into how the economy affects the organization. I consider the following economic factors when doing a PEST analysis:

• Interest rate
• Inflation rates
• Exchange rates
• Unemployment rate

For instance, exchange rates affect a global organization by influencing the cost of imported and exported goods. Furthermore, interest rates influence the cost of capital available to the organization. Thus they are significant in the expansion and growth of a business. Find more economic factors and examples of how they affect businesses here .

Social Factors

Social factors include different cultural and demographic aspects of society. These can affect the macro-environment in which the organization operates.

In the ‘S’ part of the PEST analysis I usually examine:

• Age distribution
• Cultural diversity
• Demographics shifts
• Population growth rate
• Health consciousness and trends
• Changing consumer lifestyles and preferences

A study of these factors can help organizations understand the dynamics of existing and emerging potential markets along with future customer needs.

Social factors are more unpredictable than economic and political factors, simply because people are unpredictable. But every business needs customers. And what and how they buy has an immediate effect on an organization’s profitability.

Based on these social factors, marketers create buyer personas. These avatars are necessary for businesses to target the ideal customer.

For example, if you’re selling whey powder, you go after fitness enthusiasts and bodybuilders. You are looking for people that follow an active lifestyle. Hence, a declining trend in health consciousness doesn’t seem encouraging.

That’s the tip of the iceberg. Learn more about social factors here .

Technological Factors

Technological factors aren’t important only for tech-related businesses. The (T) part in PEST analysis may affect even the most old-school organization that’s been operating for a century.

Technology is evolving at a rapid pace and consumers are becoming extremely tech-savvy. With the advent of new technology, older technology gets outdated and obsolete. If an organization does not look out for technological changes, it can lag behind its competitors.

I often include the following technological factors when conducting a PEST analysis:

• Cybersecurity Threats
• Emerging Technologies
• Big data and computing
• AI and Machine Learning
• Supply Chain Automation

Let’s consider the advancements in computing; more specifically, networking.

If a business offers the latest and fastest Wi-Fi in their store, it’s an added luxury. It’s annoying if it still operates on 3G speeds, but won’t ruin sales. However, if they handle all receipts in an online database and that goes offline because they didn’t keep their network infrastucture up-to-date then they have a major problem. Especially in big holidays like Black Friday.

Again, this is about impact on the business operation. How will ‘X’ technology affect the business in the long and short term? That’s what we’re trying to figure out with PEST analysis.

A ton more technological factors can be found here .

PEST Analysis Examples

Here is a hypothetical PEST analysis example that can give you a clear understanding of how this works:

Here at PESTLEanalysis.com I rarely limit myself to PEST analysis. I almost always go the extra mile and include the Legal and Environmental factors when I initiate a PEST analysis. This leads to a more detailed analysis called PESTLE.

PESTLE Analysis: An extension of PEST Analysis

PESTLE analysis is an extension of PEST that is used to assess two additional macroeconomic factors. These factors are the  Legal and Environmental conditions that can have an impact on a organization. Examples of PESTLE analysis are similar to those of a PEST analysis, but they will include factors such as these:

• Discrimination laws
• Copyright and patent laws

Environment:

• Waste management
• Changes in weather and climate
• Laws regarding pollution and recycling
• Use of green or eco-friendly products and practices

So, if you want to assess a business situation comprehensively, a PESTLE analysis is a definite must. You can find more about that analysis here .

Why PEST Analysis Is Important For Every Business

So, now that we did a PEST analysis, how’s that going to help the business?

What does a five-year business plan look like? Or a ten-year plan? It likely involves growth.

Whether it’s the expansion of a product line or opening stores in new locations, business changes need proper preparation. And that’s where the PEST analysis comes in.

PEST analysis is the foolproof plan for business expansion !

Both new business owners and veterans should include PEST analysis in their business plan. By breaking down the critical influences in the P.E.S.T. categories, businesses get a better understanding of whether their next business move is strategic or doesn’t make sense.

For example, politics isn’t just about political tensions, unrest and elections. Politics are also about trade policies, regulations and taxation. Companies doing business worldwide have to consider laws in the countries they operate, as well. Even if they aren’t doing international trade yet, it could be a possibility in the future, and going in blind is a good way to toss success out the window.

PEST analysis helps people become aware.

Aware of how political parties and regulations can impact a business. And how the economy (past, present, and future) affects an industry. It allows people to understand consumers — who they are, what they buy, and why they don’t buy. And finally, it identifies what technology is necessary for the development and success of a product, business, or industry.

It’s almost like an outline. It shows people what influences impact the quality, success, or devastation of businesses and industries. You can’t stop the four influences, but if you’re aware of them and their impact, you can plan around, against, or with them.

PEST analysis is often used by business analysts, marketers, students, and business owners, since it’s super important for every business!

All you need to do a proper PEST analysis is time. And the payoff is worth every second.

How PEST analysis works

PEST analysis requires research and data, sometimes ten years old, sometimes only a couple. The more information I have to go through, the more accurate my final results will be. By looking into the past and the present, I can make predictions for the future.

By studying these recent developments through a PEST analysis lens, organizations are deciding whether to jump into this for the long haul or for the time being.

You want to look at your industry in a similar light. Ten years ago, did it exist? Has it slowed down within the last two years or are more companies diving in? More competition can be a strong sign an industry is booming, but it could also be the first sign of oversaturation.

Break down your assessment into the four categories of PEST analysis. Start with politics and work your way through the remaining factors. Or start from the bottom. Whatever gets the job done and makes the analysis enjoyable.

How to Do a PEST Analysis From Scratch

I’ve written dozens of PEST analyses over the last couple of years. Below I document my process on how to do a PEST analysis , even when you’ve never written one before.

You should have a topic in mind. Most PEST analyses are about a specific business, industry, or product. However, they can also be applied to countries, too. You can’t start without a topic, though, so have it ready.

Where to find information for your PEST analysis

It’ll be easier to find and segment information if you break your analysis down into four sections, like the acronym implies:

• Technological

Each section will require its own information. However, some of this information will overlap.

For instance, the economy is often closely tied to political (in)stability. And the state of the economy always affects consumers (social). You don’t need to look for these patterns specifically— it’ll become apparent as you discover new information.

Start with the history

You should be familiar with your topic. If you’re not, read about its history. Learn how it was established, how long it has been around, and who founded it. Read about any major achievements on the organization in question over the last few years. Jot down notes whenever something that seems relevant or important pops up.

After this informational primer, it’s time to start on the four sections. I do my PEST analysis in order of the acronym because the information often bleeds into the next section.

Finding Political Information

Political information is easier to find than in other sections of the analysis (social and technological, specifically). Here, you’ll want to investigate the current political climate.

For instance, if the organization originates from America, you’ll research the current political parties. Who is in charge? Has this affected business operations in any way?

If your topic (business, product, industry) was established years ago, what was the political climate like then? Are different parties in power now? If this is the case, then you’ll want to compare how things have changed for your topic from then to now.

This is also the section where you’ll look into laws and regulations affecting business. Remember the list we went through in the beginning.

I find this information with a simple Google search. Such as “tariff laws USA” (plug in the country you’re searching for if it’s not the United States).

It’s best to get this information from a government site. These sites end in .gov. You may also find information from organizations (websites ending in .org) but not all of these sites are legitimate organizations. Be wary while you research.

Honestly, most of the information you’ll find is dense. But it’s easier if you have a goal. Look for signs of:

• Government (in)stability
• Possible political corruption
• New bills/regulations that may impact your topic
• Any issues your topic has had with current/former regulations or political parties

If your topic is a company, finding the right information may be easier. Search for “company name + political issues” or “company name + policies” and see what comes up. Avoid any information from untrustworthy sites and sites with no legitimate source.

Finding Economic Information

While you’re researching political information, you may come across connections to the current economy. For instance, political instability often leads to economic instability. This causes unemployment rates to rise and employee strikes. This affects how much disposable income people have.

You may have already found information in your political section that confirms economic problems. But if you haven’t, search government sites for current tax rates, interest rates (if your topic involves international business), and the current state of the economy. Is it good? Thriving? Or bad and declining?

Again, use government websites. Search for economic statistics over the last few years. If your topic is an industry, see how many companies (startups) have started within the last few years.

If your topic is a business that has international stores, look into the relationship between the country of origin and each country the company does business. If the relationship is good, it’s often a good outlook for the company. But if it’s bad, it may lead to problems. What problems? Do a bit of digging online.

Also, if your PEST analysis is for a company, you may look into stocks . Have they been declining? On the rise? Because if it’s the former, then the business may not be looking good. And you’ll want to find out why .

If my topic is a business, I sometimes check out the competition. I’ll look into how that other company has been fairing economically, specifically how its sales have risen or fallen over the last couple of years. If it’s dropped products, shifted marketing efforts, etc., I want to know why . A competitor analysis isn’t always necessary , but it can shed light on possible problems your topic may face.

Finding Social Information

This section is a bit trickier. Political and economic sectors rely heavily on data and evidence. You can find this information on government websites. News sites too, even. And although you can find databases about demographics and population growth for this section — all applicable in a PEST analysis — I wouldn’t stop there.

In the social section, I often examine how consumers are impacted by political and economic factors. You can draw conclusions based on the information you’ve already gathered from your political and economic segments.

For instance, if there is political instability and the economy is on the fritz, then consumers may feel uneasy. They may have fewer job options. And that means they’re less likely to spend frivolously. If your topic is a luxury product, it may mean the company that makes it may have lower sales this year.

But you also want to learn about how consumers feel about your topic. If it’s a company, do consumers generally like it? Or is public opinion souring? There should be a reason for why.

Consider Facebook. The company’s CEO, Mark Zuckerberg, has consistently been in hot water over the years. If not for data breaches affecting millions of users, but for their shady involvement with fake news and political tampering.

This has led many consumers to shy away from using Facebook. And this affects businesses that use Facebook to reach new customers.

In this section of the PEST analysis, I’m more likely to search for my topic on news sites and publications. The more popular the topic, the easier it’ll be to find articles written about it. But if the topic has ever been in the news, you’ll likely find it online.

Websites to search include :

• Consumer Reports
• Local news websites
• Other reputable sources

If you know your topic has been in the news for something bad, you can search the topic + the problem.

Although the information may overlap, take keynotes here. See how the problem is affecting consumer opinion. You may even want to take a look at the comments (if there are any) and see what people are saying. It’s coming straight from the lion’s mouth (consumers).

I think many PEST analyses favor numbers too much. We live in a world where anyone with an opinion can be heard, thanks to the internet. And enough of those voices can cause a business to change its policies and products. It can even cause the company to collapse.

So it’s important to search for how consumers feel about your topic too.

Finding Technological Information

This section of the PEST analysis is a bit abstract as well. You’re looking into how new technological advancements has affected your topic positively or negatively. You should also look into what technology your topic uses (currently). And what technology they may want to incorporate.

You may want to look at competitors if your topic is a product or business. See what others are using. And think about why they are.

Press releases

It may be beneficial to search for press releases involving your topic, if possible. If your company is using new technology, they may have announced it through a press release. You can search “company name + press release” or search through these press release websites:

• PR NewsWire
• NPR: National Public Radio

You may also find other information here for the other sections of the PEST analysis. Which is just an overall bonus. If all else fails, check if your topic has a website (unless it’s an industry or country). Discuss how they use social media (if they don’t, then… discuss that too!). In this section, you’re assessing what your topic uses, what it doesn’t, and why.

Putting it all together in a final PEST analysis

You’ll likely have heaps of information at hand. For some it’ll feel like too much — but that’s never the case for a PEST analysis. As you begin to read through each section’s notes, incorporate the most interesting, pressing, or surprising information. If anything overlaps with other sections, include that too.

I write each section of a PEST analysis at a time. I take my notes and create coherent sentences. Sometimes I make a list of the most important points and include them that way. If the section is long, I’ll use subheadings to break up the information.

Work on each section separately. And then if there are overlapping themes, incorporate those in. You may want to use those at the end of each section to connect to the next.

Once you’ve done this, you’ve completed your PEST analysis! Most of the work is in finding the information and making it coherent. The last 10-20 percent is putting it all together. So, once the research phase is done, you’re basically done too!

Understanding PEST Analysis: Taking Action

In conclusion, developing an understanding of what is PEST analysis becomes even more important when a company is about to launch a new business or a new product. In general, when they are about to change something drastically. That’s when all these factors play an important role in determining the feasibility and profitability of the new venture.

Therefore, developing an understanding of PEST analysis is useful for organizations for analyzing and understanding the ground realities of the environment they have to operate in.

Realizing what is PEST and knowing how to take this analysis into consideration, the organization can be in a better position to analyze the challenges, environment, factors, opportunities, restrictions and incentives it faces. In case an organization fails to take into account any one of these factors, it may fail to plan and operate properly.

But don’t PEST analysis stop you. Here are some variations that may come in handy when assessing how the external environment affects an organization:

• STEEP Analysis
• STEEPLED Analysis
• SWOT Analysis

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Junior Economic Cooperation and Private Sector Development Advisor

JOB VACANCY

As an international cooperation enterprise for sustainable development with worldwide operations, the federally owned Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH supports the German Government in achieving its development-policy objectives. It provides viable, forward-looking solutions for political, economic, ecological, and social development in a globalised world. GIZ promotes complex reforms and change processes. Its corporate objective is to improve people’s living conditions on a sustainable basis. For more information about GIZ see www.giz.de

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Entrepreneurship Promotion project is seeking to fill the position of:

Junior Economic Cooperation and Private Sector Development Advisor 

The overall purpose of the post

The GIZ project “Economic Development for the Stabilization of the Labour Market (Entrepreneurship Promotion)” improves the competitiveness of micro, small and medium-sized enterprises in employment-relevant sectors. The project organizes interventions along with the needs of the private sector, business member organisations and chambers. It focuses on sectors such as agriculture and manufacturing with returnees, digitalization and gender as cross-cutting topics. The project is organized into three outputs focusing on topics such as the introduction of services by chambers and business membership organisations (BMO), the introduction of qualification and training measures introduced by chambers and business member organisations, and capacity building for public administration.

The Junior Advisor will mainly focus on support in the development of policies related to Agriculture and Rural Development.

Main tasks and responsibilities

The Junior Advisor will be responsible for:

Supporting in advising partner institutions:

• Supporting the project team with strengthening the capacity of public administration to design economic development instruments,
• Supporting in developing strategic and innovative activities to improve the capacities of the partners,
• Supporting the development of policies related to agriculture and rural development,
• Supporting with planning and implementing activities related to farm diversification,
• Actively contributing to the overall and annual planning of the project activities in close consultation with the responsible project manager and project coordinators,
• Supporting the design preparation and implementation of workshops, seminars and other events in coordination with project coordinators and manager,
• Supporting the project manager and project coordinator in drawing up terms of references in selecting and commissioning consultants and supporting them in their assignments,
• Supporting and advising the partners on sector-specific matters as required,
• Ensuring a harmonized presence of GIZ and the project towards the partners,
• Ensuring compliance with GIZ rules and regulations,
• Carrying out specific tasks in connection with knowledge management for the project,
• Following up on the development of new project ideas,
• Ensuring cooperation, regular contact and dialogue with the partners,
• Communicating project interests and initiatives and promoting ideas and information sharing,
• Supporting monitoring in line with the monitoring plan in coordination with project coordinators.

Other Duties/Additional Tasks

• Attending team meetings and contributing to team learning with her/his own experience,
• Performing other tasks at the request of the project leader. 

Required qualifications, competences and experience

Qualifications

• University degree in Agroeconomics, Agricultural Economics, Rural Development, or a related field.

Professional experience

• 2 years of professional experience in agriculture and rural development. 
• Experience in research in agro-economy, rural development policymaking, or related fields.

Other knowledge, additional competences

• Very good knowledge of English; knowledge of German is an added value,
• Highly motivated, structured and strategic thinking, well organized and independent working style,
• Proficient knowledge of Microsoft Office programs,
• Knowledge about the value of the environment, ecosystem, and biodiversity,
• Service-oriented attitude and interpersonal skills, including adapting communication to different recipients and networking in Kosovo and with the international community,
• Able to establish good and considerate working relationships with all staff in the organization, demonstrating respect for their respective roles and responsibilities,
• Willingness to upskill as required by the tasks to be performed – corresponding measures are agreed with management.

Location: GIZ Office-Pristina 

Expected start date: May/ June 2024

How to apply?

Interested and, suitably qualified and experienced candidates are invited to submit their electronic application in English, in PDF version, to [email protected]

• CV (Europass template is recommended) 
• Letter of motivation
• Diploma(s), references/recommendations
• Exclusively to ensure transparency and avoid any potential conflict of interest, please provide the name(s) of any individuals who are related to you or you may know that have either previously worked for or are currently employed by GIZ, to the best of your knowledge (GIZ, in this case, will act in accordance with Article 13 of the Law No. 06/L –082 on Protection of Personal Data)
• Subject of the email: Name & Surname – Junior Advisor-EP

Applications that do not meet these rules will not be considered!

Deadline for the application: 13 th of May 2024 Only short-listed candidates will be contacted and invited to the next stage of recruitment.  GIZ encourages female candidates, candidates from ethnic communities, and candidates with a disability to apply.

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Door Peninsula Winery

Review Highlights

“ I had never been to Door County and also came during a weekday winter day, so imagine very slow for businesses. ” in 45 reviews

“ I like several of their wines but the newest one that I like is the cherry Mimosa , so yummy! ” in 4 reviews

“ We stopped at the Distillery for vodka tasting, but after that walked over to the winery. ” in 31 reviews

Location & Hours

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5806 State Hwy 42

Sturgeon Bay, WI 54235

Amenities and More

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About the Business

We offer over 45 different wines, ranging from dry to sweet. So, there is bound to be something for everybody here at the old schoolhouse in Carlsville. …

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• 2 star rating Could’ve been better
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Overall rating

134 reviews

Friendly, knowledgeable staff. Good wines and free tasting. It was one of our favorite stops over the weekend.

This winery has it all. Tastings for Wine, Booze, Olive Oils and Vinegars. That also have samples of some foods such as mustards and jellies. With the wine, you can taste up to 5 wines for free. (They have a huge list to chose from). The people offering the samples were awesome. Friendly, fun and informative. They do lose a star from me because I was upset the pricing of some items. I like something called Corsica Bread, which is made locally in Door County. I bought a bag for the price of $15.99. I found these exact same bags at 3 other locations (one right across the street at Door County Coffee) for $11.99. Yeah, it was only $4... but that's a pretty severe mark up! Made me wonder how much higher every thing else is marked up at this store? But we did get some free samples so I guess we did end up paying for them!

Milwaukee Bucks Wine!

Our Airbnb host recommended this winery for wine tasting when we were in Door County and I'm so glad for it! Once we got there we found out we get 5 free samples each and their wine menu has 70+ wines including reds, whites, blends, dries, sweets, themed, and everything in between. The staff was super sweet and checked in with us regularly without making us feel rushed. There were also pretzel sticks to munch on during the wine tastings. I do kind of wish there were seats around the bar so we didn't have to stand the entire time, but still a good experience! In addition to the free wine sampling, they also had free samples of other things including fudge, olive oil and balsamic vinegar with little cubes of bread, mustards, and salsas. They also have a distillery! We took a free tour that was very intimate (six of us with a tour guide) and good enough for a free tour. There were tons of shopping options in the store on top of the alcohol. The only regret I have is not trying any of their liquors or cocktails on the distillery side of things. I would definitely come back to try some of the other wines and spend more time at the distillery!

Door Peninsula winery was by far our favorite winery we visited on our small self-led winery tour. It had the widest selection and had free tastings- you can't beat that! You walk into the winery and you're met with a large room full of some sample of oil, vinegar, and mustard. They also have various spreads, cheeses, and snacks available to purchase. Then, you walk up a short staircase into the wine room, and to the left is the tasting room. They offer 5 free samples of any of the wines on their menu, and man it is expansive! You can find something for just about everyone!! Some of the favorites to call out are the cherry port, the cherry mead, maple frost, plum loco, and frostline. But all were very good! They had pretzels for you to snack on, which was a nice touch. They had a very large selection, and you can purchase a bottle when you're done! The staff was so helpful and very attentive. It felt fun, casual, and relaxed! I noticed they also have a wine bar and distillery, so they really have it all! This is definitely the place to be, it was super fun! We left with a few bottles :)

This was our first Door County winery visit, and it was a treat. Here you get 5 complimentary wine samples per person, which was quite nice. Daniel and Alicia were the friendly, welcoming, and energetic hosts on duty today. There was a pretty big mid-afternoon retirees-looking gathering for the freebies. We all just happily stood around the wine bar, and it looked like there were two wine bars actually. I had a sampling of 5 reds and the wife settled on a couple of white ones. This winery is prominently advertised on the main Highway 42 and I have a feeling it may be the biggest and maybe the most touristy one on the peninsula. I also mean touristy here in a nice way in that it's set up for big crowds, has a big parking lot, has a lot of kick-knacks, wine products, and souvenirs on display in stylish, modern, and well-kept showrooms. They are also co-located with Door County Distillery where you can pay for liquor samples, which we'll try some other time. I honestly never noticed this big winery in the past because I always had my eye on Door County Coffee right across the street when in this Carlsville area. Great first visit for us, and it sets us up for some benchmarking of this popular Door County activity. I'm not sure if many of the wineries offer complimentary tastings. I didn't buy any wine this time. Everything I tasted was in the "drinkable" range though, ha. I did particularly like the oaked cabernet sauvignon. I also thought a blackberry merlot was an interesting taste in that it was a flavored wine instead of say a flavored water or soft drink. I would add that if you're from Chicagoland like many visitors are, that you don't visit here and plan on making the drive back that evening. Though they are just samples, you are putting them away pretty quickly. I was anyway duh and lol.

See all photos from Howard L. for Door Peninsula Winery

This was our favorite winery we stopped at in Door County!! The tasting was actually free, and the guy pouring the wine was outstanding, very talkative and knew a lot about the products. The place is HUGE. It is connected to the distillery and there is ton to shop from. The wine list was also massive. Something for everyone. They sold cute clothing, gift items, spices, olive oil, fudge, the works! We highly recommend their famed cherry mimosa. It will not disappoint. We ended up driving home with four bottles of wine and a hoodie! We would definitely come back and spend more time here. The wine was great and the staff were very friendly.

Menu (half)

Libations options galore from all the colors of the rainbow of flavors in wines, hard ciders and spirits. This is a must see in the door! 5 free samples per person. Excellent gift shop with very special varieties of anything special you're looking or not looking for.

See all photos from Linda B. for Door Peninsula Winery

Free tastings, affordable & delicious wine, excellent customer service, what more can you ask for? It's nice to see there's one place left with free tastings, everyone seems to be charging nowadays. It's also nice to see most of their wines are $12-$13 and most that I tried were delicious. Always a must when in door county.

Stopped here for a tour and sampling. Very busy because of tour buses and a very small area for wine tasting. Anyway, we decided to check out the gift shop, and browse the merchandise area. Had a sample of their olive oil's, vinaigrettes, cheeses, and mustards. After our purchases, we stepped outside and went out to the patio next to a burning fireplace on this cold October afternoon. Ordered a flight of their homemade wines and chilled. Staff was very courteous and knowledgeable. Definitely a great experience. Highly recommended.

Free wine samples, free olive oil samples, and $2 liquor samples. What more could you want from a winery? Even better is that Door Peninsula Winery has a ton of local artisans showcased in their space so it's like a one stop shop on your way in or out of Door County to stock up on gifts. You get five wine samples for free in their winery and the worst part about it is that there are so many to choose from you won't be able to narrow it down! I think you can purchase additional samples but the pours are generous and it might not be the best idea if you plan on hopping around to a few different wineries. You can also sample craft spirits in the distillery area, but those are $2 per sample (still absolutely worth it). And don't forget to walk through the wine for sale area to the back part where they have olive oil samples and tons of other food available for purchase. It isn't the most modern or newest winery in the area, but they know who they are and they wear it perfectly. Definitely do not skip Door Peninsula Winery the next time you're in the area!

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• Product development . We use data to develop new products. For example, we use data, often de-identified, to better understand our customers’ computing and productivity needs which can shape the development of new products.
• Customer support . We use data to troubleshoot and diagnose product problems, repair customers’ devices, and provide other customer care and support services, including to help us provide, improve, and secure the quality of our products, services, and training, and to investigate security incidents. Call recording data may also be used to authenticate or identify you based on your voice to enable Microsoft to provide support services and investigate security incidents.
• Help secure and troubleshoot . We use data to help secure and troubleshoot our products. This includes using data to protect the security and safety of our products and customers, detecting malware and malicious activities, troubleshooting performance and compatibility issues to help customers get the most out of their experiences, and notifying customers of updates to our products. This may include using automated systems to detect security and safety issues.
• Safety . We use data to protect the safety of our products and our customers. Our security features and products can disrupt the operation of malicious software and notify users if malicious software is found on their devices. For example, some of our products, such as Outlook.com or OneDrive, systematically scan content in an automated manner to identify suspected spam, viruses, abusive actions, or URLs that have been flagged as fraud, phishing, or malware links; and we reserve the right to block delivery of a communication or remove content if it violates our terms. In accordance with European Union Regulation (EU) 2021/1232, we have invoked the derogation permitted by that Regulation from Articles 5(1) and 6(1) of EU Directive 2002/58/EC. We use scanning technologies to create digital signatures (known as “hashes”) of certain images and video content on our systems. These technologies then compare the hashes they generate with hashes of reported child sexual exploitation and abuse imagery (known as a “hash set”), in a process called “hash matching”. Microsoft obtains hash sets from organizations that act in the public interest against child sex abuse. This can result in sharing information with the National Center for Missing and Exploited Children (NCMEC) and law enforcement authorities.
• Updates . We use data we collect to develop product updates and security patches. For example, we may use information about your device’s capabilities, such as available memory, to provide you a software update or security patch. Updates and patches are intended to maximize your experience with our products, help you protect the privacy and security of your data, provide new features, and evaluate whether your device is ready to process such updates.
• Promotional communications . We use data we collect to deliver promotional communications. You can sign up for email subscriptions and choose whether you wish to receive promotional communications from Microsoft by email, SMS, physical mail, and telephone. For information about managing your contact data, email subscriptions, and promotional communications, see the How to access and control your personal data section of this privacy statement.
• Relevant offers . Microsoft uses data to provide you with relevant and valuable information regarding our products. We analyze data from a variety of sources to predict the information that will be most interesting and relevant to you and deliver such information to you in a variety of ways. For example, we may predict your interest in gaming and communicate with you about new games you may like.
• Advertising . Microsoft does not use what you say in email, human-to-human chat, video calls, or voice mail, or your documents, photos, or other personal files to target ads to you. We use data we collect through our interactions with you, through some of our first-party products, services, apps, and web properties (Microsoft properties), and on third-party web properties, for advertising on our Microsoft properties and on third-party properties. We may use automated processes to help make advertising more relevant to you. For more information about how your data is used for advertising, see the Advertising section of this privacy statement.
• Prize promotions and events . We use your data to administer prize promotions and events available in our physical Microsoft Stores. For example, if you enter into a prize promotion, we may use your data to select a winner and provide the prize to you if you win. Or, if you register for a coding workshop or gaming event, we will add your name to the list of expected attendees.
• Transacting commerce . We use data to carry out your transactions with us. For example, we process payment information to provide customers with product subscriptions and use contact information to deliver goods purchased from the Microsoft Store.
• Reporting and business operations . We use data to analyze our operations and perform business intelligence. This enables us to make informed decisions and report on the performance of our business.
• Protecting rights and property . We use data to detect and prevent fraud, resolve disputes, enforce agreements, and protect our property. For example, we use data to confirm the validity of software licenses to reduce piracy. We may use automated processes to detect and prevent activities that violate our rights and the rights of others, such as fraud.
• Legal compliance . We process data to comply with law. For example, we use the age of our customers to assist us in meeting our obligations to protect children’s privacy. We also process contact information and credentials to help customers exercise their data protection rights.
• Research. With appropriate technical and organizational measures to safeguard individuals’ rights and freedoms, we use data to conduct research, including for public interest and scientific purposes.

We share your personal data with your consent or to complete any transaction or provide any product you have requested or authorized. We also share data with Microsoft-controlled affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of our products; and to protect the rights and property of Microsoft and its customers.

Please note that, as defined under certain U.S. state data privacy laws, “sharing” also relates to providing personal data to third parties for personalized advertising purposes. Please see the U.S. State Data Privacy section below and our U.S. State Data Privacy Laws Notice for more information.

We share your personal data with your consent or as necessary to complete any transaction or provide any product you have requested or authorized. For example, we share your content with third parties when you tell us to do so, such as when you send an email to a friend, share photos and documents on OneDrive, or link accounts with another service. If you use a Microsoft product provided by an organization you are affiliated with, such as an employer or school, or use an email address provided by such organization to access Microsoft products, we share certain data, such as interaction data and diagnostic data to enable your organization to manage the products. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction. Additionally, when you save a payment method (such as a card) to your account that you and other Microsoft account holders use to make purchases from Microsoft or its affiliates, your purchase receipts may be shared with anyone else who uses and has access to the same payment method to make a purchase from Microsoft, including the payment method’s named accountholder. When you permit push notifications for Microsoft products or applications on a non-Windows device, the operating system of that device will process some personal data to provide push notifications. Accordingly, Microsoft may send data to an external, third-party notification provider to deliver push notifications. Your device’s push notification services are governed by their own service-specific terms and privacy statements.

In addition, we share personal data among Microsoft-controlled affiliates and subsidiaries. We also share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data to provide those functions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.

Finally, we will retain, access, transfer, disclose, and preserve personal data, including your content (such as the content of your emails in Outlook.com, or files in private folders on OneDrive), when we have a good faith belief that doing so is necessary to do any of the following:

• Comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies.
• Protect our customers, for example, to prevent spam or attempts to defraud users of our products, or to help prevent the loss of life or serious injury of anyone.
• Operate and maintain the security of our products, including to prevent or stop an attack on our computer systems or networks.
• Protect the rights or property of Microsoft, including enforcing the terms governing the use of the services—however, if we receive information indicating that someone is using our services to traffic in stolen intellectual or physical property of Microsoft, we will not inspect a customer's private content ourselves, but we may refer the matter to law enforcement.

For more information about data we disclose in response to requests from law enforcement and other government agencies, please see our Law Enforcement Requests Report .

Please note that some of our products include links to or otherwise enable you to access products of third parties whose privacy practices differ from those of Microsoft. If you provide personal data to any of those products, your data is governed by their privacy policies.

You can also make choices about the collection and use of your data by Microsoft. You can control your personal data that Microsoft has obtained, and exercise your data protection rights, by contacting Microsoft or using various tools we provide. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law. How you can access or control your personal data will also depend on which products you use. For example, you can:

• Control the use of your data for personalized advertising from Microsoft by visiting our opt-out page .
• Choose whether you wish to receive promotional emails, SMS messages, telephone calls, and postal mail from Microsoft.
• Access and clear some of your data through the Microsoft privacy dashboard .

Not all personal data processed by Microsoft can be accessed or controlled via the tools above. If you want to access or control personal data processed by Microsoft that is not available via the tools above or directly through the Microsoft products you use, you can always contact Microsoft at the address in the How to contact us section or by using our web form .

We provide aggregate metrics about user requests to exercise their data protection rights via the Microsoft Privacy Report .

You can access and control your personal data that Microsoft has obtained with tools Microsoft provides to you, which are described below, or by contacting Microsoft. For instance:

• If Microsoft obtained your consent to use your personal data, you can withdraw that consent at any time.
• You can request access to, erasure of, and updates to your personal data.
• If you’d like to port your data elsewhere, you can use tools Microsoft provides to do so, or if none are available, you can contact Microsoft for assistance.

You can also object to or restrict the use of your personal data by Microsoft. For example, you can object at any time to our use of your personal data:

• For direct marketing purposes.
• Where we are performing a task in the public interest or pursuing our legitimate interests or those of a third party.

You may have these rights under applicable laws, including the EU General Data Protection Regulation (GDPR), but we offer them regardless of your location. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law.

If your organization, such as your employer, school, or service provider, provides you with access to and is administering your use of Microsoft products, contact your organization to learn more about how to access and control your personal data.

You can access and control your personal data that Microsoft has obtained, and exercise your data protection rights, using various tools we provide. The tools most useful to you will depend on our interactions with you and your use of our products. Here is a general list of tools we provide to help you control your personal data; specific products may provide additional controls.

• Bing. If you are signed into Bing, you can view and clear your stored search and chat history on your privacy dashboard . If you are not signed into Bing, you can view and clear stored search history associated to your device in your Bing settings .
• Cortana. You can control some of the data Cortana accesses or stores in your Cortana settings .
• Microsoft account. If you wish to access, edit, or remove the profile information and payment information in your Microsoft account, change your password, add security information or close your account, you can do so by visiting the Microsoft account website .
• If you have a Microsoft Developer Network (MSDN) public profile, you can access and edit your data by signing in at MSDN forum .
• Microsoft privacy dashboard . You can control some of the data Microsoft processes through your use of a Microsoft account on the Microsoft privacy dashboard . From here, for example, you can view and clear the browsing, search, and location data associated with your Microsoft account.
• Microsoft Store. You can access your Microsoft Store profile and account information by visiting Microsoft Store and selecting View account or Order history.
• Microsoft Teams for personal use. You can find out how to export or delete Teams data relating to your personal Microsoft account by visiting this page .
• OneDrive. You can view, download, and delete your files and photos in OneDrive by signing into your OneDrive .
• Outlook.com. You can download your emails in Outlook.com by signing into your account and navigating to your Privacy and data settings.
• Skype . If you wish to access, edit, or remove some profile and payment information for Skype or change your password, sign in to your account . If you wish to export your Skype chat history and files shared on Skype, you can request a copy .
• Volume Licensing Service Center (VLSC). If you are a Volume Licensing customer, you can control your contact information and subscription and licensing data in one location by visiting the Volume Licensing Service Center website .
• Xbox . If you use the Xbox network or Xbox.com, you can view or edit your personal data, including billing and account information, privacy settings, and online safety and data sharing preferences by accessing My Xbox on the Xbox console or on the Xbox.com website.

Not all personal data processed by Microsoft can be accessed or controlled via the tools above. If you want to access or control personal data processed by Microsoft that is not available via the tools above or directly through the Microsoft products you use, you can always contact Microsoft at the address in the How to contact us section or by using our web form . We will respond to requests to control your personal data as required by applicable law.

Your communications preferences

You can choose whether you wish to receive promotional communications from Microsoft by email, SMS, physical mail, and telephone. If you receive promotional email or SMS messages from us and would like to opt out, you can do so by following the directions in that message. You can also make choices about the receipt of promotional email, telephone calls, and postal mail by signing in with your personal Microsoft account, and viewing your communication permissions where you can update contact information, manage Microsoft-wide contact preferences, opt out of email subscriptions, and choose whether to share your contact information with Microsoft partners. If you do not have a personal Microsoft account, you can manage your Microsoft email contact preferences by using this web form . These choices do not apply to mandatory service communications that are part of certain Microsoft products, programs, activities, or to surveys or other informational communications that have their own unsubscribe method.

Your advertising choices

To opt out of receiving personalized advertising from Microsoft, visit our opt-out page . When you opt out, your preference is stored in a cookie that is specific to the web browser you are using. The opt-out cookie has an expiration date of five years. If you delete the cookies on your device, you need to opt out again.

You can also link your opt-out choice with your personal Microsoft account. It will then apply on any device where you use that account and will continue to apply until someone signs in with a different personal Microsoft account on that device. If you delete the cookies on your device, you will need to sign in again for the settings to apply.

For Microsoft-controlled advertising that appears in apps on Windows, you may use the opt-out linked to your personal Microsoft account, or opt out of interest-based advertising by turning off the advertising ID in Windows settings.

Because the data used for interest-based advertising is also used for other required purposes (including providing our products, analytics, and fraud detection), opting out of interest-based advertising does not stop that data collection. You will continue to get ads, although they may be less relevant to you.

You can opt out of receiving interest-based advertising from third parties we partner with by visiting their sites (see above).

Browser-based controls

When you use a browser, you can control your personal data using certain features. For example:

• Cookie controls . You can control the data stored by cookies and withdraw consent to cookies by using the browser-based cookie controls described in the Cookies section of this privacy statement.
• Tracking protections . You can control the data third-party sites can collect about you using Tracking Protection in Internet Explorer (versions 9 and up) and Microsoft Edge. This feature will block third-party content, including cookies, from any site that is listed in a Tracking Protection List you add.
• Browser controls for "Do Not Track." Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, Microsoft services do not currently respond to browser DNT signals. We continue to work with the online industry to define a common understanding of how to treat DNT signals. In the meantime, you can use the range of other tools we provide to control data collection and use, including the ability to opt out of receiving interest-based advertising from Microsoft as described above.

Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes. Microsoft apps use additional identifiers, such as the advertising ID in Windows described in the Advertising ID section of this privacy statement, for similar purposes.

We also use “web beacons” to help deliver cookies and gather usage and performance data. Our websites may include web beacons, cookies, or similar technologies from Microsoft affiliates and partners as well as third parties, such as service providers acting on our behalf.

Third party cookies may include: Social Media cookies designed to show you ads and content based on your social media profiles and activities on our websites; Analytics cookies to better understand how you and others use our websites so that we can make them better, and so the third parties can improve their own products and services; Advertising cookies to show you ads that are relevant to you; and Required cookies used to perform essential website functions. Where required, we obtain your consent prior to placing or using optional cookies that are not (i) strictly necessary to provide the website; or (ii) for the purpose of facilitating a communication.

Please see the Learn more section below for information about our use of third party cookies, web beacons and analytics services, and other similar technologies on our websites and services. For a list of the third parties that set cookies on our websites, including service providers acting on our behalf, please visit our third party cookie inventory. On some of our websites, a list of third parties is available directly on the site. The third parties on these sites may not be included in the list on our third party cookie inventory .

You have a variety of tools to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.

Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. This data often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well. Some cookies are placed by third parties acting on our behalf. We use cookies and similar technologies to store and honor your preferences and settings, enable you to sign-in, provide interest-based advertising, combat fraud, analyze how our products perform, and fulfill other legitimate purposes described below. Microsoft apps use additional identifiers, such as the advertising ID in Windows, for similar purposes, and many of our websites and applications also contain web beacons or other similar technologies, as described below.

Our use of cookies and similar technologies

Microsoft uses cookies and similar technologies for several purposes, depending on the context or product, including:

• Storing your preferences and settings . We use cookies to store your preferences and settings on your device, and to enhance your experiences. For example, depending on your settings, if you enter your city or postal code to get local news or weather information on a Microsoft website, we store that data in a cookie so that you will see the relevant local information when you return to the site. Saving your preferences with cookies, such as your preferred language, prevents you from having to set your preferences repeatedly. If you opt out of interest-based advertising, we store your opt-out preference in a cookie on your device. Similarly, in scenarios where we obtain your consent to place cookies on your device, we store your choice in a cookie.
• Sign-in and authentication . We use cookies to authenticate you. When you sign in to a website using your personal Microsoft account, we store a unique ID number, and the time you signed in, in an encrypted cookie on your device. This cookie allows you to move from page to page within the site without having to sign in again on each page. You can also save your sign-in information so you do not have to sign in each time you return to the site.
• Security . We use cookies to process information that helps us secure our products, as well as detect fraud and abuse.
• Storing information you provide to a website . We use cookies to remember information you shared. When you provide information to Microsoft, such as when you add products to a shopping cart on Microsoft websites, we store the data in a cookie for the purpose of remembering the information.
• Social media . Some of our websites include social media cookies, including those that enable users who are signed in to the social media service to share content via that service.
• Feedback . Microsoft uses cookies to enable you to provide feedback on a website.
• Interest-based advertising . Microsoft uses cookies to collect data about your online activity and identify your interests so that we can provide advertising that is most relevant to you. You can opt out of receiving interest-based advertising from Microsoft as described in the How to access and control your personal data section of this privacy statement.
• Showing advertising . Microsoft uses cookies to record how many visitors have clicked on an advertisement and to record which advertisements you have seen, for example, so you do not see the same one repeatedly.
• Analytics . We use first- and third-party cookies and other identifiers to gather usage and performance data. For example, we use cookies to count the number of unique visitors to a web page or service and to develop other statistics about the operations of our products.
• Performance . Microsoft uses cookies to understand and improve how our products perform. For example, we use cookies to gather data that helps with load balancing; this helps us keep our websites remain up and running.

Where required, we obtain your consent prior to placing or using optional cookies that are not (i) strictly necessary to provide the website; or (ii) for the purpose of facilitating a communication. Please see the “How to Control Cookies” section below for more information.

Some of the cookies we commonly use are listed below. This list is not exhaustive, but it is intended to illustrate the primary purposes for which we typically set cookies. If you visit one of our websites, the site will set some or all of the following cookies:

• MSCC . Contains user choices for most Microsoft properties.
• MUID, MC1, MSFPC, and MSPTC . Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
• ANON . Contains the ANID, a unique identifier derived from your Microsoft account, which is used for advertising, personalization, and operational purposes. It is also used to preserve your choice to opt out of interest-based advertising from Microsoft if you have chosen to associate the opt-out with your Microsoft account.
• CC . Contains a country code as determined from your IP address.
• PPAuth, MSPAuth, MSNRPSAuth, KievRPSAuth, WLSSC, MSPProf . Helps to authenticate you when you sign in with your Microsoft account.
• MC0 . Detects whether cookies are enabled in the browser.
• MS0 . Identifies a specific session.
• NAP . Contains an encrypted version of your country, postal code, age, gender, language and occupation, if known, based on your Microsoft account profile.
• MH . Appears on co-branded sites where Microsoft is partnering with an advertiser. This cookie identifies the advertiser, so the right ad is selected.
• childinfo, kcdob, kcrelid, kcru, pcfm . Contains information that Microsoft account uses within its pages in relation to child accounts.
• MR . This cookie is used by Microsoft to reset or refresh the MUID cookie.
• x-ms-gateway-slice . Identifies a gateway for load balancing.
• TOptOut . Records your decision not to receive interest-based advertising delivered by Microsoft. Where required, we place this cookie by default and remove it when you consent to interest-based advertising.

We may also use the cookies of other Microsoft affiliates, companies, and partners, such as LinkedIn and Xandr.

Third Party Cookies

In addition to the cookies Microsoft sets when you visit our websites, we also use cookies from third parties to enhance the services on our sites. Some third parties can also set cookies when you visit Microsoft sites. For example:

• Companies we hire to provide services on our behalf, such as site analytics, place cookies when you visit our sites.
• Companies that deliver content on Microsoft sites, such as videos or news, or ads, place cookies on their own.

These companies use the data they process in accordance with their privacy policies, which may enable these companies to collect and combine information about your activities across websites, apps, or online services.

The following types of third-party cookies may be used, depending on the context, service or product, as well as your settings and permissions:

• Social Media cookies. We and third parties use social media cookies to show you ads and content based on your social media profiles and activity on our websites. They’re used to connect your activity on our websites to your social media profiles so the ads and content you see on our websites and on social media will better reflect your interests.
• Analytics cookies. We allow third parties to use analytics cookies to understand how you use our websites so we can make them better and the third parties can develop and improve their products, which they may use on websites that are not owned or operated by Microsoft. For example, analytics cookies are used to gather information about the pages you visit and how many clicks you need to accomplish a task. These cookies may also be used for advertising purposes.
• Advertising cookies. We and third parties use advertising cookies to show you new ads by recording which ads you've already seen. They're also used to track which ads you click on or purchases you make after clicking on an ad for payment purposes, and to show you ads that are more relevant to you. For example, they're used to detect when you click on an ad and show you ads based on your social media interests and website browsing history.
• Required cookies. We use required cookies to perform essential website functions. For example, to log you in, save your language preferences, provide a shopping cart experience, improve performance, route traffic between web servers, detect the size of your screen, determine page load times, and measure audiences. These cookies are necessary for our websites to work.

Where required, we obtain your consent prior to placing or using optional cookies that are not (i) strictly necessary to provide the website; or (ii) for the purpose of facilitating a communication.

For a list of the third parties that set cookies on our websites, including service providers acting on our behalf, please visit our third party cookie inventory . The third party cookie inventory also includes links to those third parties’ websites or privacy notices. Please consult the third party websites or privacy notices for more information on their privacy practices with respect to their cookies that may be set on our websites. On some of our websites, a list of third parties is available directly on the site. The third parties on these sites may not be included in the list on our third party cookie inventory .

How to control cookies

Most web browsers automatically accept cookies but provide controls that allow you to block or delete them. For example, in Microsoft Edge, you can block or delete cookies by selecting Settings > Privacy and services > Clear Browsing data > Cookies and other site data . For more information about how to delete your cookies in Microsoft browsers, see Microsoft Edge , Microsoft Edge Legacy , or Internet Explorer . If you use a different browser, refer to that browser’s instructions.

As mentioned above, where required, we obtain your consent before placing or using optional cookies that are not (i) strictly necessary to provide the website; or (ii) for the purpose of facilitating a communication. We separate these optional cookies by purpose, such as for advertising and social media purposes. You may consent to certain categories of optional cookies and not others. You also may adjust your choices by clicking “Manage cookies” in the footer of the website or through the settings made available on the website. Certain features of Microsoft products depend on cookies. If you choose to block cookies, you cannot sign in or use some of those features, and preferences that are dependent on cookies will be lost. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, are deleted and will need to be recreated.

Additional privacy controls that can impact cookies, including the tracking protections feature of Microsoft browsers, are described in the How to access and control your personal data section of this privacy statement.

Our use of web beacons and analytics services

Some Microsoft webpages contain electronic tags known as web beacons that we use to help deliver cookies on our websites, count users who have visited those websites, and deliver co-branded products. We also include web beacons or similar technologies in our electronic communications to determine whether you open and act on them.

In addition to placing web beacons on our own websites, we sometimes work with other companies to place our web beacons on their websites or in their advertisements. This helps us to, for example, develop statistics on how often clicking on an advertisement on a Microsoft website results in a purchase or other action on the advertiser's website. It also allows us to understand your activity on the website of a Microsoft partner in connection with your use of a Microsoft product or service.

Finally, Microsoft products often contain web beacons or similar technologies from third-party analytics providers, which help us compile aggregated statistics about the effectiveness of our promotional campaigns or other operations. These technologies enable the analytics providers to set or read their own cookies or other identifiers on your device, through which they can collect information about your online activities across applications, websites, or other products. However, we prohibit these analytics providers from using web beacons on our sites to collect or access information that directly identifies you (such as your name or email address). You can opt out of data collection or use by some of these analytics providers by visiting any of the following sites: Adjust , AppsFlyer , Clicktale , Flurry Analytics , Google Analytics (requires you to install a browser add-on), Kissmetrics , Mixpanel , Nielsen , Acuity Ads , WebTrends , or Optimizely .

Other similar technologies

In addition to standard cookies and web beacons, our products can also use other similar technologies to store and read data files on your computer. This is typically done to maintain your preferences or to improve speed and performance by storing certain files locally. But, like standard cookies, these technologies can also store a unique identifier for your computer, which can then track behavior. These technologies include Local Shared Objects (or "Flash cookies") and Silverlight Application Storage.

Local Shared Objects or "Flash cookies." Websites that use Adobe Flash technologies can use Local Shared Objects or "Flash cookies" to store data on your computer. To learn how to manage or block Flash cookies, go to the Flash Player help page .

Silverlight Application Storage . Websites or applications that use Microsoft Silverlight technology also have the ability to store data by using Silverlight Application Storage. To learn how to manage or block such storage, see the Silverlight section of this privacy statement.

If you use a Microsoft product with an account provided by an organization you are affiliated with, such as your work or school account, that organization can:

• Control and administer your Microsoft product and product account, including controlling privacy-related settings of the product or product account.
• Access and process your data, including the interaction data, diagnostic data, and the contents of your communications and files associated with your Microsoft product and product accounts.

If you lose access to your work or school account (in event of change of employment, for example), you may lose access to products and the content associated with those products, including those you acquired on your own behalf, if you used your work or school account to sign in to such products.

Many Microsoft products are intended for use by organizations, such as schools and businesses. Please see the Enterprise and developer products section of this privacy statement. If your organization provides you with access to Microsoft products, your use of the Microsoft products is subject to your organization's policies, if any. You should direct your privacy inquiries, including any requests to exercise your data protection rights, to your organization’s administrator. When you use social features in Microsoft products, other users in your network may see some of your activity. To learn more about the social features and other functionality, please review documentation or help content specific to the Microsoft product. Microsoft is not responsible for the privacy or security practices of our customers, which may differ from those set forth in this privacy statement.

When you use a Microsoft product provided by your organization, Microsoft’s processing of your personal data in connection with that product is governed by a contract between Microsoft and your organization. Microsoft processes your personal data to provide the product to your organization and you, and in some cases for Microsoft’s business operations related to providing the product as described in the Enterprise and developer products section. As mentioned above, if you have questions about Microsoft’s processing of your personal data in connection with providing products to your organization, please contact your organization. If you have questions about Microsoft’s business operations in connection with providing products to your organization as provided in the Product Terms, please contact Microsoft as described in the How to contact us section. For more information on our business operations, please see the Enterprise and developer products section.

For Microsoft products provided by your K-12 school, including Microsoft 365 Education, Microsoft will:

• not collect or use student personal data beyond that needed for authorized educational or school purposes;
• not sell or rent student personal data;
• not use or share student personal data for advertising or similar commercial purposes, such as behavioral targeting of advertisements to students;
• not build a personal profile of a student, other than for supporting authorized educational or school purposes or as authorized by the parent, guardian, or student of appropriate age; and
• require that our vendors with whom student personal data is shared to deliver the educational service, if any, are obligated to implement these same commitments for student personal data.

With a Microsoft account, you can sign in to Microsoft products, as well as those of select Microsoft partners. Personal data associated with your Microsoft account includes credentials, name and contact data, payment data, device and usage data, your contacts, information about your activities, and your interests and favorites. Signing in to your Microsoft account enables personalization and consistent experiences across products and devices, permits you to use cloud data storage, allows you to make payments using payment instruments stored in your Microsoft account, and enables other features.

There are three types of Microsoft account:

• When you create your own Microsoft account tied to your personal email address, we refer to that account as a personal Microsoft account .
• When you or your organization (such as an employer or your school) create your Microsoft account tied to your email address provided by that organization, we refer to that account as a work or school account .
• When you or your service provider (such as a cable or internet service provider) create your Microsoft account tied to your email address with your service provider’s domain, we refer to that account as a third-party account .

If you sign into a service offered by a third party with your Microsoft account, you will share with that third party the account data required by that service.

With a Microsoft account, you can sign into Microsoft products, as well as those of select Microsoft partners. Personal data associated with your Microsoft account includes credentials, name and contact data, payment data, device and usage data, your contacts, information about your activities, and your interests and favorites. Signing into your Microsoft account enables personalization, consistent experiences across products and devices, permits you to use cloud data storage, allows you to make payments using payment instruments stored in your Microsoft account, and enables other features. There are three types of Microsoft account:

Personal Microsoft accounts . The data associated with your personal Microsoft account, and how that data is used, depends on how you use the account.

• Creating your Microsoft account . When you create a personal Microsoft account, you will be asked to provide certain personal data and we will assign a unique ID number to identify your account and associated information. While some products, such as those involving payment, require a real name, you can sign in to and use other Microsoft products without providing your real name. Some data you provide, such as your display name, email address, and phone number, can be used to help others find and connect with you within Microsoft products. For example, people who know your display name, email address, or phone number can use it to search for you on Skype or Microsoft Teams for personal use and send you an invite to connect with them. Note that if you use a work or school email address to create a personal Microsoft account, your employer or school may gain access to your data. In some cases, you will need to change the email address to a personal email address in order to continue accessing consumer-oriented products (such as the Xbox network).
• Signing in to Microsoft account . When you sign in to your Microsoft account, we create a record of your sign-in, which includes the date and time, information about the product you signed in to, your sign-in name, the unique number assigned to your account, a unique identifier assigned to your device, your IP address, and your operating system and browser version.
• Signing in to Microsoft products . Signing in to your account enables improved personalization, provides seamless and consistent experiences across products and devices, permits you to access and use cloud data storage, allows you to make payments using payment instruments stored in your Microsoft account, and enables other enhanced features and settings. For example, when you sign in, Microsoft makes information saved to your account available across Microsoft products so important things are right where you need them. When you sign in to your account, you will stay signed in until you sign out. If you add your Microsoft account to a Windows device (version 8 or higher), Windows will automatically sign you in to products that use Microsoft account when you access those products on that device. When you are signed in, some products will display your name or username and your profile photo (if you have added one to your profile) as part of your use of Microsoft products, including in your communications, social interactions, and public posts. Learn more about your Microsoft account, your data, and your choices .
• Signing in to third-party products . If you sign in to a third-party product with your Microsoft account, you will share data with the third party in accordance with the third party’s privacy policy. The third party will also receive the version number assigned to your account (a new version number is assigned each time you change your sign-in data); and information that describes whether your account has been deactivated. If you share your profile data, the third party can display your name or user name and your profile photo (if you have added one to your profile) when you are signed in to that third-party product. If you chose to make payments to third-party merchants using your Microsoft account, Microsoft will pass information stored in your Microsoft account to the third party or its vendors (e.g., payment processors) as necessary to process your payment and fulfill your order (such as name, credit card number, billing and shipping addresses, and relevant contact information). The third party can use or share the data it receives when you sign in or make a purchase according to its own practices and policies. You should carefully review the privacy statement for each product you sign in to and each merchant you purchase from to determine how it will use the data it collects .

Work or school accounts . The data associated with a work or school account, and how it will be used, is generally similar to the use and collection of data associated with a personal Microsoft account.

If your employer or school uses Microsoft Entra ID to manage the account it provides you, you can use your work or school account to sign in to Microsoft products, such as Microsoft 365 and Office 365, and third-party products provided to you by your organization. If required by your organization, you will also be asked to provide a phone number or an alternative email address for additional security verification. And, if allowed by your organization, you may also use your work or school account to sign in to Microsoft or third-party products that you acquire for yourself.

If you sign in to Microsoft products with a work or school account, note:

• The owner of the domain associated with your email address may control and administer your account, and access and process your data, including the contents of your communications and files, including data stored in products provided to you by your organization, and products you acquire by yourself.
• Your use of the products is subject to your organization’s policies, if any. You should consider both your organization’s policies and whether you are comfortable enabling your organization to access your data before you choose to use your work or school account to sign in to products you acquire for yourself.
• If you lose access to your work or school account (if you change employers, for example), you may lose access to products, including content associated with those products, you acquired on your own behalf if you used your work or school account to sign in to such products.
• Microsoft is not responsible for the privacy or security practices of your organization, which may differ from those of Microsoft.
• If your organization is administering your use of Microsoft products, please direct your privacy inquiries, including any requests to exercise your data subject rights, to your administrator. See also the Notice to end users section of this privacy statement.
• If you are uncertain whether your account is a work or school account, please contact your organization.

Third-party accounts . The data associated with a third-party Microsoft account, and how it will be used, is generally similar to the use and collection of data associated with a personal Microsoft account. Your service provider has control over your account, including the ability to access or delete your account. You should carefully review the terms the third party provided you to understand what it can do with your account .

For users under the age of 13 or as specified by law in their jurisdiction, certain Microsoft products and services will either block users under that age or will ask them to obtain consent or authorization from a parent or guardian before they can use it, including when creating an account to access Microsoft services. We will not knowingly ask children under that age to provide more data than is required to provide for the product.

Once parental consent or authorization is granted, the child's account is treated much like any other account. Learn more about personal and school accounts in the Microsoft account section of the Privacy Statement and Microsoft Family Safety in the product-specific section. The child can access communication services, like Outlook and Skype, and can freely communicate and share data with other users of all ages. Parents or guardians can change or revoke the consent choices previously made. Learn more about parental consent and Microsoft child accounts . As the organizer of a Microsoft family group, the parent or guardian can manage a child’s information and settings on their Family Safety page and view and delete a child’s data on their privacy dashboard . Select Learn more below for more information about how to access and delete child data and information about children and Xbox profiles.

Once parental consent or authorization is granted, the child's account is treated much like any other account. The child can access communication services, like Outlook and Skype, and can freely communicate and share data with other users of all ages. Learn more about parental consent and Microsoft child accounts .

Parents or guardians can change or revoke the consent choices previously made. As the organizer of a Microsoft family group, the parent or guardian can manage a child’s information and settings on their Family Safety page and view and delete a child’s data on their privacy dashboard . See below for more information about how to access and delete child data.

Below is additional information about the collection of data from children, including more details as related to Xbox.

Accessing and deleting child data. For Microsoft products and services that require parental consent, a parent can view and delete certain data belonging to their child from the parent’s privacy dashboard : browsing history, search history, location activity, media activity, apps and service activity, and product and service performance data. To delete this data, a parent can sign in to their privacy dashboard and manage their child’s activities. Please note that a parent’s ability to access and/or delete a child’s personal information on their privacy dashboard will vary depending on the laws where you are located.

Additionally, a parent can contact our privacy support team through the privacy support form and, following authentication, request that the data types on the privacy dashboard together with the following data be deleted: software, setup, and inventory; device connectivity and configuration; feedback and ratings; fitness and activity; support content; support interactions; and environmental sensor. We process authenticated deletion requests within 30 days of receipt.

Please note that content like emails, contacts, and chats are accessible through in-product experiences. You can find more information about data you are able to control within Microsoft products by visiting our Privacy Frequently Asked Questions (FAQs) .

If your child’s account is not a part of your Microsoft family group and you do not have access to your child’s activity on your privacy dashboard, then you need to submit a request related to your child’s data through the privacy support form . The privacy team will ask for account verification before fulfilling the request.

To delete all of your child’s personal information, you must request deletion of the child’s account through the close your account form . This link will prompt you to sign in with your child’s account credentials. Check that the page shows the correct Microsoft account, and then follow the instructions to request that your child’s account be deleted. Learn more about how to close a Microsoft account .

After you submit the request to close your child’s account, we will wait 60 days before permanently deleting the account in case you change your mind or need to access something on the account before it is permanently closed and deleted. During the waiting period, the account is marked for closure and permanent deletion, but it still exists. If you want to reopen your child’s Microsoft account, just sign in again within that 60-day period. We will cancel the account closure, and the account will be reinstated.

What is Xbox? Xbox is the gaming and entertainment division of Microsoft. Xbox hosts an online network that consists of software and enables online experiences crossing multiple platforms. This network lets your child find and play games, view content, and connect with friends on Xbox and other gaming and social networks.

When users sign in to Xbox, in apps, games or on an Xbox console, we assign a unique identifier to their device. For instance, when their Xbox console is connected to the internet and they sign in to the console, we identify which console and which version of the console’s operating system they are using.

Xbox continues to provide new experiences in client apps that are connected to and backed by services such as Xbox network and cloud gaming. When signed in to an Xbox experience, we collect required data to help keep these experiences safe, secure, up to date, and performing as expected.

Data we collect when you create an Xbox profile . You as the parent or guardian are required to consent to the collection of personal data from a child under 13 years old or as otherwise specified by your jurisdiction. With your permission, your child can have an Xbox profile and use the online Xbox network. During the child Xbox profile creation, you will sign in with your own Microsoft account to verify that you are an adult organizer in your Microsoft family group. We collect an alternate email address or phone number to boost account security. If your child needs help accessing their account, they will be able to use one of these alternates to validate they own the Microsoft account.

We collect limited information about children, including name, birthdate, email address, and region. When you sign your child up for an Xbox profile, they get a gamertag (a public nickname) and a unique identifier. When you create your child’s Xbox profile you consent to Microsoft collecting, using, and sharing information based on their privacy and communication settings on the Xbox online network. Your child’s privacy and communication settings are defaulted to the most restrictive.

Data we collect . We collect information about your child’s use of Xbox services, games, apps, and devices including:

• When they sign in and sign out of Xbox, purchase history, and content they obtain.
• Which games they play and apps they use, their game progress, achievements, play time per game, and other play statistics.
• Performance data about Xbox consoles, Xbox Game Pass and other Xbox apps, the Xbox network, connected accessories, and network connection, including any software or hardware errors.
• Content they add, upload, or share through the Xbox network, including text, pictures, and video they capture in games and apps.
• Social activity, including chat data and interactions with other gamers, and connections they make (friends they add and people who follow them) on the Xbox network.

If your child uses an Xbox console or Xbox app on another device capable of accessing the Xbox network, and that device includes a storage device (hard drive or memory unit), usage data will be stored on the storage device and sent to Microsoft the next time they sign in to Xbox, even if they have been playing offline.

Xbox diagnostic data . If your child uses Xbox console, Xbox will send required data to Microsoft. Required data is the minimum data necessary to help keep Xbox safe, secure, up to date, and performing as expected.

Game captures . Any player in a multiplayer game session can record video (game clips) and capture screenshots of their view of the game play. Other players’ game clips and screenshots can capture your child’s in-game character and gamertag during that session. If a player captures game clips and screenshots on a PC, the resulting game clips might also capture audio chat if your child’s privacy and communication settings on the Xbox online network allow it.

Captioning . During Xbox real-time (“party”) chat, players may activate a voice-to-text feature that lets them view that chat as text. If a player activates this feature, Microsoft uses the resulting text data to provide captioning of chat for players who need it. This data may also be used to provide a safe gaming environment and enforce the Community Standards for Xbox .

Data use . Microsoft uses the data we collect to improve gaming products and experiences— making it safer and more fun over time. Data we collect also enables us to provide your child with curated experiences. This includes connecting them to games, content, services, and recommendations.

Xbox data viewable by others . When your child is using the Xbox network, their online presence (which can be set to “appear offline” or “blocked”), gamertag, game play statistics, and achievements are visible to other players on the network. Depending on how you set your child’s Xbox safety settings, they might share information when playing or communicating with others on the Xbox network.

Safety . In order to help make the Xbox network a safe gaming environment and enforce the Community Standards for Xbox, we may collect and review voice, text, images, videos and in-game content (such as game clips your child uploads, conversations they have, and things they post in clubs and games).

Anti-cheat and fraud prevention . Providing a fair gameplay environment is important to us. We prohibit cheating, hacking, account stealing, and any other unauthorized or fraudulent activity when your child uses an Xbox online game or any network-connected app on their Xbox console, PC, or mobile device. In order to detect and prevent fraud and cheating, we may use anti-cheat and fraud prevention tools, applications, and other technologies. Such technologies may create digital signatures (known as “hashes”) using certain information collected from their Xbox console, PC, or mobile device, and how they use that device. This can include information about the browser, device, activities, game identifiers, and operating system.

Xbox data shared with game and apps publishers . When your child uses an Xbox online game or any network-connected app on their Xbox console, PC, or mobile device, the publisher of that game or app has access to data about their usage to help the publisher deliver, support, and improve its product. This data may include: your child’s Xbox user identifier, gamertag, limited account info such as country and age range, data about your child’s in-game communications, any Xbox enforcement activity, game-play sessions (for example, moves made in-game or types of vehicles used in-game), your child’s presence on the Xbox network, the time they spend playing the game or app, rankings, statistics, gamer profiles, avatars, or gamerpics, friends lists, activity feeds for official clubs they belong to, official club memberships, and any content they create or submit in the game or app.

Third-party publishers and developers of games and apps have their own distinct and independent relationship with users and their collection and usage of personal data is subject to their specific privacy policies. You should carefully review their policies to determine how they use your child’s data. For example, publishers may choose to disclose or display game data (such as on leaderboards) through their own services. You may find their policies linked from the game or app detail pages in our stores.

Learn more at Data Sharing with Games and Apps .

To stop sharing game or app data with a publisher, remove its games or app from all devices where they have been installed. Some publisher access to your child’s data may be revoked at microsoft.com/consent .

Managing child settings . As the organizer of a Microsoft family group, you can manage a child’s information and settings on their Family Safety page, as well as their Xbox profile privacy settings from their Xbox Privacy & online safety page .

You can also use the Xbox Family Settings app to manage your child’s experience on the Xbox Network including: spending for Microsoft and Xbox stores, viewing your child’s Xbox activity, and setting age ratings and the amount of screen time.

Learn more about managing Xbox profiles at Xbox online safety and privacy settings .

Learn more about Microsoft family groups at Simplify your family’s life .

• Xbox 360 . This Xbox console collects limited required diagnostic data. This data helps keep your child’s console functioning as expected.
• If you choose, the camera can be used to sign in to the Xbox network automatically using facial recognition. This data stays on the console, is not shared with anyone, and can be deleted at any time.
• For game play, Kinect will map distances between the joints on your child’s body to create a stick figure representation to enable play.
• The Kinect microphone can enable voice chat between players during play. The microphone also enables voice commands for control of the console, game, or app, or to enter search terms.
• The Kinect sensor can also be used for audio and video communications through services such as Skype.

Learn more about Kinect at Xbox Kinect and Privacy .

Below you will find additional privacy information, such as how we secure your data, where we process your data, and how long we retain your data. You can find more information on Microsoft and our commitment to protecting your privacy at Microsoft Privacy .

Microsoft is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use, or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities. When we transmit highly confidential data (such as a credit card number or password) over the internet, we protect it through the use of encryption. Microsoft complies with applicable data protection laws, including applicable security breach notification laws.

Personal data collected by Microsoft may be stored and processed in your region, in the United States, and in any other jurisdiction where Microsoft or its affiliates, subsidiaries, or service providers operate facilities. Microsoft maintains major data centers in Australia, Austria, Brazil, Canada, Finland, France, Germany, Hong Kong, India, Ireland, Japan, Korea, Luxembourg, Malaysia, the Netherlands, Singapore, South Africa, the United Kingdom, and the United States. Typically, the primary storage location is in the customer’s region or in the United States, often with a backup to a data center in another region. The storage location(s) are chosen in order to operate and provide our services efficiently, improve performance, and create redundancies in order to protect the data in the event of an outage or other problem. We take steps to process the data that we collect under this privacy statement according to this statement’s provisions and the requirements of applicable law.

We transfer personal data from the European Economic Area, the United Kingdom, and Switzerland to other countries, some of which have not yet been determined by the European Commission to have an adequate level of data protection. For example, their laws may not guarantee you the same rights, or there may not be a privacy supervisory authority there that is capable of addressing your complaints. When we engage in such transfers, we use a variety of legal mechanisms, including contracts such as the standard contractual clauses published by the European Commission under Commission Implementing Decision 2021/914, to help protect your rights and enable these protections to travel with your data. To learn more about the European Commission’s decisions on the adequacy of the protection of personal data in the countries where Microsoft processes personal data, see this article on the European Commission website .

Microsoft Corporation complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Microsoft Corporation has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Microsoft Corporation has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. In the context of an onward transfer, Microsoft Corporation has responsibility for the processing of personal data it receives under the DPF and subsequently transfers to a third party acting as an agent on our behalf. Microsoft Corporation remains liable under the DPF if our agent processes such personal information in a manner inconsistent with the DPF, unless Microsoft Corporation can prove that we are not responsible for the event giving rise to the damage. If there is any conflict between the terms in this privacy statement and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit the U.S. Department of Commerce’s Data Privacy Framework website . The controlled U.S. subsidiaries of Microsoft Corporation, as identified in our self-certification submission, also adhere to the DPF Principles—for more info, see the list of Microsoft U.S. entities or subsidiaries adhering to the DPF Principles .

If you have a question or complaint related to participation by Microsoft in the DPF Frameworks, we encourage you to contact us via our web form . For any complaints related to the DPF Frameworks that Microsoft cannot resolve directly, we have chosen to cooperate with the relevant EU Data Protection Authority, or a panel established by the European data protection authorities, for resolving disputes with EU individuals, the UK Information Commissioner (for UK individuals), and the Swiss Federal Data Protection and Information Commissioner (FDPIC) for resolving disputes with Swiss individuals. Please contact us if you’d like us to direct you to your data protection authority contacts. As further explained in the DPF Principles, binding arbitration is available to address residual complaints not resolved by other means. Microsoft is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

Individuals whose personal data is protected by Japan's Act on the Protection of Personal Information should refer to the article on the Japanese Personal Information Protection Commission’s website (only published in Japanese) for more information on the commission’s review of certain countries’ personal data protection systems. For individuals in Japan, please click here for additional information on the processing of information under the Telecommunications Business Act (in Japanese only).

Microsoft retains personal data for as long as necessary to provide the products and fulfill the transactions you have requested, or for other legitimate purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different data types, the context of our interactions with you or your use of products, actual retention periods can vary significantly.

Other criteria used to determine the retention periods include:

• Do customers provide, create, or maintain the data with the expectation we will retain it until they affirmatively remove it? Examples include a document you store in OneDrive, or an email message you keep in your Outlook.com inbox. In such cases, we would aim to maintain the data until you actively delete it, such as by moving an email from your Outlook.com inbox to the Deleted Items folder, and then emptying that folder (when your Deleted Items folder is emptied, those emptied items remain in our system for up to 30 days before final deletion). (Note that there may be other reasons why the data has to be deleted sooner, for example if you exceed limits on how much data can be stored in your account.)
• Is there an automated control, such as in the Microsoft privacy dashboard, that enables the customer to access and delete the personal data at any time? If there is not, a shortened data retention time will generally be adopted.
• Is the personal data of a sensitive type? If so, a shortened retention time would generally be adopted.
• Has Microsoft adopted and announced a specific retention period for a certain data type? For example, for Bing search queries, we de-identify stored queries by removing the entirety of the IP address after 6 months, and cookie IDs and other cross-session identifiers that are used to identify a particular account or device after 18 months.
• Has the user provided consent for a longer retention period? If so, we will retain data in accordance with your consent.
• Is Microsoft subject to a legal, contractual, or similar obligation to retain or delete the data? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or data retained for the purposes of litigation. Conversely, if we are required by law to remove unlawful content, we will do so.

If you are a U.S. resident, we process your personal data in accordance with applicable U.S. state data privacy laws, including the California Consumer Privacy Act (CCPA). This section of our privacy statement contains information required by the CCPA and other U.S. state data privacy laws and supplements our privacy statement.

Please note that recent changes to the CCPA and other state data privacy laws are set to take effect in 2023; however, the rules implementing some of these laws have not yet been finalized. We are continuously working to better comply with these laws, and we will update our processes and disclosures as these implementing rules are finalized.

Please also see our U.S. State Data Privacy Laws Notice and our Washington State Consumer Health Data Privacy Policy for additional information about the data we collect, process, share and disclose, and your rights under applicable U.S. state data privacy laws.

Sale . We do not sell your personal data. So, we do not offer an opt-out to the sale of personal data.

Share . We may “share” your personal data, as defined under California and other applicable U.S. state laws, for personalized advertising purposes. As noted in our Advertising section, we do not deliver personalized advertising to children whose birthdate in their Microsoft account identifies them as under 18 years of age.

In the bulleted list below, we outline the categories of data we share for personalized advertising purposes, the recipients of the personal data, and our purposes of processing. For a description of the data included in each category, please see the Personal data we collect section.

Categories of Personal Data

• Name and contact data
• Recipients: Third parties that perform online advertising services for Microsoft
• Purposes of Processing: To deliver personalized advertising based on your interests
• Demographic data
• Subscription and licensing data
• Interactions

Please see the Advertising section for more information about our advertising practices, and our U.S. State Data Privacy Laws Notice for more information on “sharing” for personalized advertising purposes under applicable U.S. state laws.

Rights . You have the right to request that we (i) disclose what personal data we collect, use, disclose, share, and sell, (ii) delete your personal data, (iii) correct your personal data, (iv) restrict the use and disclosure of your sensitive data, and (v) opt-out of “sharing” your personal data with third parties for personalized advertising purposes on third party sites. You may make these requests yourself or through an authorized agent. If you use an authorized agent, we provide your agent with detailed guidance on how to exercise your privacy rights. Please see our U.S. State Data Privacy Laws Notice for additional information on how to exercise these rights. Please also see our Washington State Consumer Health Data Privacy Policy for information on the rights available under Washington law.

If you have a Microsoft account, you can exercise your rights through the Microsoft privacy dashboard , which requires you to log in to your Microsoft account. If you have an additional request or questions after using the dashboard, you may contact Microsoft at the address in the How to contact us section, use our web form , or call our US toll free number +1 (844) 931 2038. If you do not have an account, you may exercise your rights by contacting us as described above. We may ask for additional information, such as your country of residence, email address, and phone number to validate your request before honoring the request.

You may indicate your choice to opt-out of the sharing of your personal data with third parties for personalized advertising on third party sites by visiting our sharing opt-out page. You can also control the personalized advertising you see on Microsoft properties by visiting our opt-out page.

We do not use or disclose your sensitive data for purposes other than those listed below, without your consent, or as permitted or required under applicable laws. So, we do not offer an ability to limit the use of sensitive data.

You have a right not to receive discriminatory treatment if you exercise your privacy rights. We will not discriminate against you if you exercise your privacy rights.

Personal information processing . In the bulleted list below, we outline the categories of personal data we collect, the sources of the personal data, our purposes of processing, and the categories of third-party recipients with whom we provide the personal data. For a description of the data included in each category, please see the Personal data we collect section. Please see the Our retention of personal data section for information on personal data retention criteria.

• Sources of personal data: Interactions with users and partners with whom we offer co-branded services
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide our products; respond to customer questions; help, secure, and troubleshoot; and marketing
• Recipients: Service providers and user-directed entities
• Credentials
• Sources of personal data: Interactions with users and organizations that represent users
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide our products; authentication and account access; and help, secure and troubleshoot
• Sources of personal data: Interactions with users and purchases from data brokers
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide and personalize our products; product development; help, secure, and troubleshoot; and marketing
• Payment data
• Sources of personal data: Interactions with users and financial institutions
• Purposes of Processing (Collection and Disclosure to Third Parties): Transact commerce; process transactions; fulfill orders; help, secure, and troubleshoot; and detect and prevent fraud
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide, personalize, and activate our products; customer support; help, secure, and troubleshoot; and marketing
• Sources of personal data: Interactions with users including data Microsoft generates through those interactions
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide and personalize our products; product improvement; product development; marketing; and help, secure and troubleshoot
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide our products; safety; and help, secure, and troubleshoot
• Video or recordings
• Sources of personal data: Interactions with users and publicly available sources
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide our products; product improvement; product development; marketing; help, secure, and troubleshoot; and safety
• Feedback and ratings
• Sources of personal data: Interactions with users
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide our products; product improvement; product development; customer support; and help, secure, and troubleshoot

While the bulleted list above contains the primary sources and purposes of processing for each category of personal data, we also collect personal data from the sources listed in the Personal data we collect section, such as developers who create experiences through or for Microsoft products. Similarly, we process all categories of personal data for the purposes described in the How we use personal data section, such as meeting our legal obligations, developing our workforce, and doing research.

Subject to your privacy settings , your consent, and depending on the products you use and your choices, we may collect, process, or disclose certain personal data that qualifies as “sensitive data” under applicable U.S. state data privacy laws. Sensitive data is a subset of personal data. In the list below, we outline the categories of sensitive data we collect, the sources of the sensitive data, our purposes of processing, and the categories of third party recipients with whom we share the sensitive data. Please see the Personal data we collect section for more information about the sensitive data we may collect.

Categories of Sensitive Data

• Account log-in, financial account, debit or credit card number, and the means to access the account (security or access code, password, credentials, etc.)
• Sources of sensitive data: Interactions with users and organizations that represent users
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide the product and fulfill requested financial transactions
• Recipients: Service providers and payment processing providers
• Precise geo-location information
• Sources of sensitive data: Users’ interactions with the products
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide the service requested; product improvement; some attributes may be disclosed to third parties to provide the service
• Recipients: Users and service providers (please see the Windows Location Services and Recording section of our privacy statement for more information)
• Racial or ethnic origin, religious or philosophical beliefs, or union membership
• Sources of sensitive data: Communications with users
• Purposes of Processing (Collection and Disclosure to Third Parties): Conduct research studies to better understand how our products are used and perceived and for the purposes of improving the product experiences
• Recipients: Service providers
• Medical or mental health, sex life, or sexual orientation
• Purposes of Processing (Collection and Disclosure to Third Parties): Conduct research studies to better understand how our products are used and perceived and for the purposes of improving the product experiences and accessibility
• Contents of your mail, email, or text messages (where Microsoft is not the intended recipient of the communication)
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide our products; improve the product experience; safety; and help, secure, and troubleshoot
• Personal data collected from a known child under 13 years of age
• Purposes of Processing (Collection and Disclosure to Third Parties): Provide our products; product improvement; product development; recommendations; help, secure, and troubleshoot; and safety
• Recipients: Service providers and user-directed entities (in accordance with your Microsoft Family Safety settings )

While the bulleted list above contains the primary sources and purposes of processing for personal data collected from children under 13, we also collect personal data from the sources listed in the Collection of Data from Children section.

We do not use or disclose your sensitive data for purposes other than the following:

• Perform the services or provide the goods you reasonably expect
• Help ensure the security and integrity of our services, systems, and data, to combat malicious deceptive, fraudulent or illegal acts, and to protect the physical safety of individuals, to the extent the processing is reasonably necessary and proportionate
• For short-term transient use (including non-personalized advertising), so long as the personal data is not disclosed to a third party, is not used for profiling, and is not used to alter an individual’s experience outside the current interaction with Microsoft
• Perform services on behalf of Microsoft, such as maintaining accounts, providing customer service, processing, or fulfilling orders/transactions, verifying customer information, processing payments, providing financing, providing analytics, providing storage, and similar services
• Undertake activities to verify or maintain the quality or safety of, or improve, upgrade, or enhance a service or device owned or controlled by Microsoft
• Collect or process sensitive data where the collection or processing is not for inferring characteristics about the individual
• Any other activities in accordance with any future regulations that are issued pursuant to U.S. state data privacy laws

De-Identified Data . In some situations, Microsoft may process de-identified data. Data is in this state when we are not able to link data to an individual to whom such data may relate without taking additional steps. In those instances, and unless allowed under applicable law, we will maintain such information in a de-identified state, and will not try to re-identify the individual to whom the de-identified data relates.

Disclosures of personal data for business or commercial purposes . As indicated in the Reasons we share personal data section, we share personal data with third parties for various business and commercial purposes. The primary business and commercial purposes for which we share personal data are the purposes of processing listed in the table above. However, we share all categories of personal data for the business and commercial purposes in the Reasons we share personal data section.

Parties that control collection of personal data . In certain situations, we may allow a third party to control the collection of your personal data. For example, third party applications or extensions that run on Windows or Edge browser may collect personal data based on their own practices.

Microsoft allows advertising companies to collect information about your interactions with our websites in order to deliver personalized ads on Microsoft’s behalf. These companies include: Meta, LinkedIn, Google, and Adobe.

Microsoft leverages the power of artificial intelligence (AI) in many of our products and services, including by incorporating generative AI features such as Microsoft Copilot capabilities. Microsoft’s development and use of AI is subject to Microsoft’s AI Principles and Microsoft’s Responsible AI Standard , and Microsoft’s collection and use of personal data in developing and deploying AI features is consistent with the commitments outlined in this privacy statement. Product-specific details provide additional relevant information. You can find out more about how Microsoft uses AI here .

Advertising allows us to provide, support, and improve some of our products. Microsoft does not use what you say in email, human-to-human chat, video calls or voice mail, or your documents, photos, or other personal files to target ads to you. We use other data, detailed below, for advertising on our Microsoft properties and on third-party properties. For example:

• Microsoft may use data we collect to select and deliver some of the ads you see on Microsoft web properties, such as Microsoft.com , Microsoft Start, and Bing.
• When the advertising ID is enabled in Windows as part of your privacy settings, third parties can access and use the advertising ID (much the same way that websites can access and use a unique identifier stored in a cookie) to select and deliver ads in such apps.
• We may share data we collect with internal and external partners, such as Xandr, Yahoo, or Facebook (see below), so that the ads you see in our products and their products are more relevant and valuable to you.
• Advertisers may choose to place our web beacons on their sites, or use similar technologies, in order to allow Microsoft to collect information on their sites such as activities, purchases, and visits; we use this data on behalf of our advertising customers to provide ads.

The ads that you see may be selected based on data we process about you, such as your interests and favorites, your location, your transactions, how you use our products, your search queries, or the content you view. For example, if you view content on Microsoft Start about automobiles, we may show advertisements about cars; if you search “pizza places in Seattle” on Bing, you may see advertisements in your search results for restaurants in Seattle.

The ads that you see may also be selected based on other information learned about you over time using demographic data, location data, search queries, interests and favorites, usage data from our products and sites, and the information we collect about you from the sites and apps of our advertisers and partners. We refer to these ads as "personalized advertising" in this statement. For example, if you view gaming content on xbox.com , you may see offers for games on Microsoft Start. To provide personalized advertising, we combine cookies placed on your device using information that we collect (such as IP address) when your browser interacts with our websites. If you opt out of receiving personalized advertising, data associated with these cookies will not be used.

We may use information about you to serve you with personalized advertising when you use Microsoft services. If you are logged in with your Microsoft account and have consented to allow Microsoft Edge to use your online activity for personalized advertising, you will see offers for products and services based on your online activity while using Microsoft Edge. To configure your privacy settings for Edge, go to Microsoft Edge > Settings > Privacy and Services. To configure your privacy and ad settings for your Microsoft account with respect to your online activity across browsers, including Microsoft Edge, or when visiting third-party websites or apps, go to your dashboard at privacy.microsoft.com .

Further details regarding our advertising-related uses of data include:

• In the US: Digital Advertising Alliance (DAA)
• In Europe: European Interactive Digital Advertising Alliance (EDAA)
• In Canada: Ad Choices: Digital Advertising Alliance of Canada (DAAC) / Choix de Pub: l'Alliance de la publicité numérique du Canada (DAAC)
• Health-related ad targeting . In the United States, we provide personalized advertising based on a limited number of standard, non-sensitive health-related interest categories, including allergies, arthritis, cholesterol, cold and flu, diabetes, gastrointestinal health, headache / migraine, healthy eating, healthy heart, men’s health, oral health, osteoporosis, skin health, sleep, and vision / eye care. We will also personalize ads based on custom, non-sensitive health-related interest categories as requested by advertisers.
• Children and advertising . We do not deliver personalized advertising to children whose birthdate in their Microsoft account identifies them as under 18 years of age.
• Data retention . For personalized advertising, we retain data for no more than 13 months, unless we obtain your consent to retain the data longer.
• Sensitive Data . Microsoft Advertising does not collect, process, or disclose personal data that qualifies as “sensitive data” under applicable U.S. state data privacy laws for the purposes of providing personalized advertising.
• Data sharing . In some cases, we share with advertisers reports about the data we have collected on their sites or ads.

Data collected by other advertising companies . Advertisers sometimes include their own web beacons (or those of their other advertising partners) within their advertisements that we display, enabling them to set and read their own cookie. Additionally, Microsoft partners with Xandr , a Microsoft company, and third-party ad companies to help provide some of our advertising services, and we also allow other third-party ad companies to display advertisements on our sites. These third parties may place cookies on your computer and collect data about your online activities across websites or online services. These companies currently include, but are not limited to: Facebook , Media.net , Outbrain , Taboola and Yahoo . Select any of the preceding links to find more information on each company's practices, including the choices it offers. Many of these companies are also members of the NAI or DAA , which each provide a simple way to opt out of ad targeting from participating companies.

To opt out of receiving personalized advertising from Microsoft, visit our opt-out page. When you opt out, your preference is stored in a cookie that is specific to the web browser you are using. The opt-out cookie has an expiration date of five years. If you delete the cookies on your device, you need to opt out again.

Speech recognition technologies are integrated into many Microsoft products and services. Microsoft provides both device-based speech recognition features and cloud-based (online) speech recognition features. Microsoft’s speech recognition technology transcribes voice data into text. With your permission, Microsoft employees and vendors working on behalf of Microsoft, will be able to review snippets of your voice data or voice clips in order to build and improve our speech recognition technologies. These improvements allow us to build better voice-enabled capabilities that benefit users across all our consumer and enterprise products and services. Prior to employee or vendor review of voice data, we protect users’ privacy by taking steps to de-identify the data, requiring non-disclosure agreements with relevant vendors and their employees, and requiring that employees and vendors meet high privacy standards. Learn more about Microsoft and your voice data .

Microsoft offers preview, insider, beta or other free-of-charge products and features ("previews") to enable you to evaluate them while providing Microsoft with data about your use of the product, including feedback and device and usage data. As a result, previews can automatically collect additional data, provide fewer controls, and otherwise employ different privacy and security measures than those typically present in our products. If you participate in previews, we may contact you about your feedback or your interest in continuing to use the product after general release.

We update this privacy statement when necessary to provide greater transparency or in response to:

• Feedback from customer, regulators, industry, or other stakeholders.
• Changes in our products.
• Changes in our data processing activities or policies.

When we post changes to this statement, we will revise the "last updated" date at the top of the statement and describe the changes on the Change history page. If there are material changes to the statement, such as a change to the purposes of processing of personal data that is not consistent with the purpose for which it was originally collected, we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to periodically review this privacy statement to learn how Microsoft is protecting your information.

If you have a privacy concern, complaint, or question for the Microsoft Chief Privacy Officer or the Data Protection Officer for your region, please contact us by using our web form . We will respond to questions or concerns as required by law and within a period no longer than 30 days. You can also raise a concern or lodge a complaint with a data protection authority or other official with jurisdiction.

When Microsoft is a controller, unless otherwise stated, Microsoft Corporation and, for those in the European Economic Area, the United Kingdom, and Switzerland, Microsoft Ireland Operations Limited are the data controllers for personal data we collect through the products subject to this statement. Our addresses are:

• Microsoft Privacy, Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052, USA. Telephone: +1 (425) 882 8080.
• Microsoft Ireland Operations Limited, Attn: Data Protection Officer, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Telephone: +353 1 706 3117.

To find the Microsoft subsidiary in your country or region, see the list of Microsoft office locations around the world .

The representative of Microsoft Ireland Operations Limited within the meaning of Art. 14 of the Swiss Federal Act on Data Protection is Microsoft Schweiz GmbH, The Circle 02, 8058 Zürich-Flughafen, Switzerland.

If you would like to exercise your rights under applicable U.S. state data privacy law, you may contact Microsoft at the U.S. address listed above, use our web form , or call our U.S. toll free number +1 (844) 931 2038.

If you are a resident of Canada and its provinces you may contact the Microsoft Data Protection Officer for Canada at Microsoft Canada Head Office, 4400-81 Bay St, Toronto, ON, M5J 0E7, at +1 (416) 349 2506, or by using our web form .

Where French law applies, you can also send us specific instructions regarding the use of your personal data after your death, by using our web form .

If you have a technical or support question, please visit Microsoft Support to learn more about Microsoft Support offerings. If you have a personal Microsoft account password question, please visit Microsoft account support .

We offer various means for you to control your personal data that Microsoft has obtained, and to exercise your data protection rights. You can do so by contacting Microsoft at our web form or the information above, or by using the various tools we provide. Please see the How to access and control your personal data section for additional details.

Enterprise and Developer Products are Microsoft products and related software offered to and designed primarily for use by organizations and developers. They include:

• Cloud services, referred to as Online Services in the Product Terms, such as Microsoft 365 and Office 365, Microsoft Azure, Microsoft Dynamics365, and Microsoft Intune for which an organization (our customer) contracts with Microsoft for the services (“Enterprise Online Services”).
• Other enterprise and developer tools and cloud-based services, such as Azure PlayFab Services (to learn more see Azure PlayFab Terms of Service ).
• Server, developer, and hybrid cloud platform products, such as Windows Server, SQL Server, Visual Studio, System Center, Azure Stack and open source software like Bot Framework solutions (“Enterprise and Developer Software”).
• Appliances and hardware used for storage infrastructure, such as StorSimple (“Enterprise Appliances”).
• Professional services referred to in the Product Terms that are available with Enterprise Online Services, such as onboarding services, data migration services, data science services, or services to supplement existing features in the Enterprise Online Services.

In the event of a conflict between this Microsoft privacy statement and the terms of any agreement(s) between a customer and Microsoft for Enterprise and Developer Products, the terms of those agreement(s) will control.

You can also learn more about our Enterprise and Developer Products’ features and settings, including choices that impact your privacy or your end users’ privacy, in product documentation.

If any of the terms below are not defined in this Privacy Statement or the Product Terms, they have the definitions below.

General . When a customer tries, purchases, uses, or subscribes to Enterprise and Developer Products, or obtains support for or professional services with such products, Microsoft receives data from you and collects and generates data to provide the service (including improving, securing, and updating the service), conduct our business operations, and communicate with the customer. For example:

• When a customer engages with a Microsoft sales representative, we collect the customer’s name and contact data, along with information about the customer’s organization, to support that engagement.
• When a customer interacts with a Microsoft support professional, we collect device and usage data or error reports to diagnose and resolve problems.
• When a customer pays for products, we collect contact and payment data to process the payment.
• When Microsoft sends communications to a customer, we use data to personalize the content of the communication.
• When a customer engages with Microsoft for professional services, we collect the name and contact data of the customer’s designated point of contact and use information provided by the customer to perform the services that the customer has requested.

The Enterprise and Developer Products enable you to purchase, subscribe to, or use other products and online services from Microsoft or third parties with different privacy practices, and those other products and online services are governed by their respective privacy statements and policies.

To provide the Enterprise Online Services, Microsoft uses data you provide (including Customer Data, Personal Data, Administrator Data, Payment Data, and Support Data) and data Microsoft collects or generates associated with your use of the Enterprise Online Services. We process data as described in the Product Terms , Microsoft Products and Services Data Protection Addendum (Products and Services DPA), and the Microsoft Trust Center .

Personal Data . Customer is the controller of Personal Data and Microsoft is the processor of such data, except when (a) Customer acts as a processor of Personal Data, in which case Microsoft is a subprocessor or (b) as stated otherwise in the standard Products and Services DPA . In addition, as provided in the standard Products and Services DPA , Microsoft has taken on the added responsibilities of a data controller under GDPR when processing Personal Data in connection with its business operations incident to providing its services to Microsoft’s commercial customers, such as billing and account management; compensation; internal reporting and business modeling; and financial reporting. We use Personal Data in the least identifiable form that will support processing necessary for these business operations. We rely on statistical data and aggregate pseudonymized Personal Data before using it for our business operations, removing the ability to identify specific individuals.

Administrator Data . Administrator Data is the information provided to Microsoft during sign-up, purchase, or administration of Enterprise Online Services. We use Administrator Data to provide the Enterprise Online Services, complete transactions, service the account, detect and prevent fraud, and comply with our legal obligations. Administrator Data includes the name, address, phone number, and email address you provide, as well as aggregated usage data related to your account, such as the controls you select. Administrator Data also includes contact information of your colleagues and friends if you agree to provide it to Microsoft for the limited purpose of sending them an invitation to use the Enterprise Online Services; we contact those individuals with communications that include information about you, such as your name and profile photo.

As needed, we use Administrator Data to contact you to provide information about your account, subscriptions, billing, and updates to the Enterprise Online Services, including information about new features, security, or other technical issues. We also contact you regarding third-party inquiries we receive regarding use of the Enterprise Online Services, as described in your agreement. You cannot unsubscribe from these non-promotional communications. We may also contact you regarding information and offers about other products and services, or share your contact information with Microsoft's partners. When such a partner has specific services or solutions to meet your needs, or to optimize your use of the Enterprise Online Services, we may share limited, aggregated information about your organization’s account with the partner. Microsoft will not share your confidential information or contact information with the authorized partner unless we have sufficient rights to do so. You can manage your contact preferences or update your information in your account profile.

Payment Data . We use payment data to complete transactions, as well as to detect and prevent fraud.

Support Data . Customers provide or authorize Microsoft to collect data in connection with obtaining technical support for the Enterprise Online Services. We process Support Data to provide technical support and as described in the Products and Services DPA .

Local Software and Diagnostic Data . Some Online Services may require, or may be enhanced by, the installation of local software (e.g., agents, device management applications). The local software may collect Diagnostic Data (as defined in the Products and Services DPA ) about the use and performance of that software. That data may be transmitted to Microsoft and used for the purposes described in the Products and Services DPA .

Bing Search Services Data . Bing Search Services, as defined in the Product Terms, use data such as search queries as described in the Bing section of this privacy statement.

Enterprise and developer software and enterprise appliances collect data to operate effectively and provide you the best experiences. The data we collect depends on the features you use, as well as your configuration and settings, but it is generally limited to device and usage data. Customers have choices about the data they provide. Here are examples of the data we collect:

• During installation or when you upgrade an enterprise and developer software, we may collect device and usage data to learn whether you experience any difficulties.
• When you use enterprise software or enterprise appliances, we may collect device and usage data to learn about your operating environment to improve security features.
• When you experience a crash using enterprise software or enterprise appliances, you may choose to send Microsoft an error report to help us diagnose the problem and deliver customer support.

Microsoft uses the data we collect from enterprise and developer software and enterprise appliances to provide and improve our products, to deliver customer support, to activate the product, to communicate with you, and to operate our business.

Microsoft SQL Server is a relational database management platform and includes products that can be installed separately (such as SQL Server Management Studio). For detailed information about what data we collect, how we use it, and how to manage your privacy options, visit the SQL Server privacy page . If you work in an organization, your administrator can set certain telemetry settings in SQL Server via Group Policy.

HoloLens . HoloLens headsets are self-contained Windows computers with Wi-Fi connectivity that enable a mixed reality experience for apps and solutions. Microsoft collects diagnostic data to solve problems and to keep Windows running on HoloLens up to date, secure, and operating properly. Diagnostic data also helps us improve HoloLens and related Microsoft products and services depending on the diagnostic data settings you’ve chosen for your device. Learn more about Windows diagnostic data .

HoloLens also processes and collects data related to the HoloLens experience and device, which include cameras, microphones, and infrared sensors that enable motions and voice to navigate.

• If you choose, cameras can be used to sign you in automatically using your iris. To do this, HoloLens takes an image of your iris and measures distances between key points to create and store a numeric value that represents only you. This data stays on the HoloLens and is not shared with anyone, and you can choose to delete this data from your HoloLens at any time.
• HoloLens also detects hand gestures intended for system interactions (such as menu navigation, pan/zoom, and scroll). This data is processed on your HoloLens device and is not stored.
• HoloLens derives tracking points based on your environment which allows it to understand surfaces in space and allows you to place digital assets on them. There are no images associated with this environmental data and it is stored locally on the HoloLens device. You can choose to delete this data from your HoloLens at any time.

The headset's microphones enable voice commands for navigation, controlling apps, or to enter search terms. Learn more about voice data collection .

Productivity and communications products are applications, software, and services you can use to create, store, and share documents, as well as communicate with others.

Microsoft 365, previous versions called Office 365, is a collection of subscription productivity services and applications including Word, Excel, PowerPoint, Outlook, and OneNote, among others. Office is the one-time purchase version of these applications available on PC or Mac and includes Access and Publisher. Both Microsoft 365 and Office are comprised of client software applications and connected online services (or web apps in the case of Microsoft 365 for the web) that span many platforms and have numerous interdependent experiences. For more details about Outlook, see the Outlook section of this privacy statement.

Various cloud-based Microsoft 365 services enable you to use your file content for designs and recommendations, collaborate with others within your documents, and provide you functionality from other Microsoft products, such as Bing, and third-party connected products. If you work in an organization, your administrator may turn off or disable these connected services. You can access the privacy controls within your Microsoft 365 and Office apps. For more information, see Account Privacy Settings .

Office Roaming Service . The Office Roaming Service helps keep your settings, including your privacy settings, up to date across your devices running Microsoft 365 or Office apps. When you sign in to your apps with either your Microsoft account or an account issued by your organization, the service syncs some of your customized settings to Microsoft servers. For example, the service syncs a list of most recently used documents or the last location viewed within a document. When you sign in to another device with the same account, the Office Roaming Service downloads your settings from Microsoft servers and applies them to the additional device. When you sign out of your apps, the service removes your settings from your device. Any changes you make to your customized settings are sent to Microsoft servers.

Updates from Microsoft . Microsoft uses services such as Click-to-Run, Microsoft AutoUpdate (for Mac), or Microsoft Update (for some versions of Office) to provide you with security and other important updates.

These services can automatically detect the availability of online updates for Microsoft 365 or Office apps on your device and download and install them automatically.

Diagnostic Data . Diagnostic data is used to (i) keep your Microsoft 365 or Office apps secure and up to date; (ii) detect, diagnose, and remediate problems; and (iii) make product improvements. This data does not include a user’s name or email address, the content of the user’s files, or information about apps unrelated to Microsoft 365 or Office. Users have a choice between two different levels of diagnostic data collection, Required and Optional.

• Required . The minimum data necessary to help keep apps secure, up to date, and performing as expected on the device it’s installed on.
• Optional . Additional data that helps us make product improvements and provides enhanced information to help us detect, diagnose, and remediate issues.

See Diagnostic Data for more information.

Connected Experiences . Microsoft 365 continues to provide more experiences in client applications that are connected to and backed by cloud-based services. A subset of these connected experiences is also available in Office. If you choose to use connected experiences, required service data will be collected to help keep these connected experiences reliable, up to date, secure, and performing as expected. See below for additional information about required service data.

Working with others on a document stored on OneDrive or translating the contents of a Word document into a different language are examples of connected experiences. There are two types of connected experiences.

• Experiences that analyze your content . Experiences that use your file content to provide you with design recommendations, editing suggestions, data insights, and similar features. For example, PowerPoint Designer or Editor in Word.
• Experiences that download online content . Experiences that allow you to search and download online content including templates, images, 3D models, videos, and reference materials to enhance your documents. For example, templates or PowerPoint QuickStarter.

You can access the privacy controls within your Microsoft 365 and Office client apps. These privacy settings allow you to configure your connected experiences. For example, you can choose to enable connected experiences that download online content, but not connected experiences that analyze content. Turning off connected experiences will also turn off additional experiences, such as document co-authoring and online file storage. But even if you use this privacy setting to turn off connected experiences, certain functionality will remain available, such as syncing your mailbox in Outlook, as well as essential services described below. These controls are not available when using Microsoft 365 for the web, since you will already be cloud-connected. For more information about accessing these controls, see Account Privacy Settings.

If you choose to disable certain types of connected experiences, either the ribbon or menu command for those connected experiences will be grayed out or you will get an error message when you try to use those connected experiences.

Essential services . There are a set of services that are essential to how Microsoft 365 and Office functions and cannot be disabled. For example, the licensing service that confirms that you are properly licensed to use Microsoft 365 is essential. Required service data about these services is collected and sent to Microsoft, regardless of any other settings that you have configured. See Essential Services for more information.

Required service data for connected experiences . As you use a connected experience, data is sent to and processed by Microsoft to provide you that connected experience. This data is necessary because this information enables us to deliver these cloud-based connected experiences. We refer to this data as required service data.

Required service data can include information related to the operation of the connected experience that is needed to keep the underlying service secure, up to date, and performing as expected. If you choose to use a connected experience that analyzes your content, for example Translate in Word, the text you typed and selected to translate is also sent and processed to provide you the connected experience. Your text and the translation are not stored by our service. Required service data can also include information needed by a connected experience to perform its task, such as configuration information about the Microsoft 365 or Office app.

See Required service data for more information.

Copilot Pro . Available as a separate subscription service in select countries, the Copilot Pro features that appear in Microsoft 365 provide AI-powered productivity capabilities through real-time conversational experiences by applying large language model (LLM) processing on the content you choose to provide in Microsoft 365 apps including Word, Excel, OneNote, Outlook, and PowerPoint. Copilot Pro is not available for use in Office. When used with available Microsoft 365 apps, Copilot Pro will use the content in your files only when you ask it to perform a specific action on that specific content - for example, when you ask Copilot Pro to help you rewrite a paragraph in a Word document or ask Copilot Pro to generate a to-do list from your notes in OneNote. Similar to connected experiences, required service data is collected during your use of Copilot Pro that includes information related to its operation that is needed to keep the underlying service secure, up to date, and performing as expected.

See Copilot Pro: Microsoft 365 apps and your privacy for more information.

Other Productivity Apps . Microsoft provides several productivity apps separate from Microsoft 365 and Office, including Whiteboard (a free form digital canvas using touch, type, and pen), To Do (a cloud-based task management app), and Sticky Notes (a desktop notes app).

The apps use various cloud-based services to provide you with functionality from other Microsoft products, such as providing images from Bing in Whiteboard, recommending suggested tasks to add to My Day in To Do, and taking advantage of Sticky Notes' integration with Outlook.

Using device capabilities . Some Microsoft 365 applications make use of your device capabilities using certain features. In PowerPoint, the presentation recording feature can access your device microphone and camera to record presentations with audio and video. Your device microphone is also accessed via the Record audio feature and when using Speaker Coach. As you speak, Speaker Coach gives you on-screen guidance about pacing, inclusive language, use of profanity, filler words, and whether you’re reading the slide text. When creating a PowerPoint presentation, you can also use the Screenshot and Screen clipping features to capture screen contents. Some Microsoft 365 applications, PowerPoint, Word, and OneNote, provide Dictate, a connected experience which lets you use speech-to-text to author content using your microphone. In Word and OneNote, the Transcribe connected experience converts speech recorded directly in the app using your microphone or using a speech audio recording to a text transcript with each speaker individually separated. OneNote can insert photos or record video using your camera. All Microsoft 365 apps along with To Do and Whiteboard have sharing functionality that accesses your contacts to allow you to share your documents with others in your contacts list. Applications will not access your device capabilities until you begin using the feature.

You can manage your microphone and camera access settings in the Windows Privacy Settings menu. Go to Start > Settings > Privacy or Privacy & Security . To learn more about how to control your privacy settings in apps, see Windows privacy settings that apps use .

This section applies to the Microsoft Family Safety M365 product, which allows a family group to connect through the Microsoft Family Safety app on their Windows, Xbox, or mobile devices. Please carefully review the information at Microsoft Family Safety if choosing to create or join a family group.

Microsoft Family Safety can help parents and guardians to create a safer environment for their family group with digital content filtering, screen time limits, spending for Microsoft and Xbox stores, setting age ratings for apps and games, and location sharing. To learn about how Microsoft collects and uses children’s data, see the Collection of data from children section of the Privacy Statement. If you are using Microsoft Family Safety in Windows, see the Windows security and safety features section of the Privacy Statement for additional information.

When you have enabled family activity reporting for a child, Microsoft will collect details about how the child uses their devices, such as search, web, app, and game activity, and provide parents with reports of that child's online activities. Activity reports are routinely deleted from Microsoft servers.

Certain Family Safety features, such as Location Sharing, Drive Safety, Share Drives, Places, and Location Alerts will use your location information when enabled. When you have enabled Location Sharing, for instance, your device will upload location data to the cloud and share it with others in your family group. Microsoft retains only your last known location as part of the Location Sharing feature (each new location replaces the previous one). When you enable Drive Safety, your location will be used to record your drive habits such as whether you are driving within the speed limits, if you’re using your phone while driving, and if you accelerate or brake suddenly. These reports will be uploaded to the cloud, and you can choose to share your drive reports with your family group. You can turn off these location features at any time in the Family Safety settings. You can manage your device’s location data at the Microsoft Privacy Dashboard. Learn more about Family Safety and your location data .

This section applies to the consumer offering of Teams; if you are using Teams with a school or work account, see the Enterprise and developer products of this privacy statement.

Teams is an all-in-one collaboration and communication hub. Teams lets you stay organised and connected across your entire life. Teams allows you to call people with voice or video calling. Teams allows you to easily find people, files, photos, conversations, tasks, and calendars in one convenient and secure place. Teams allows you to store confidential information like passwords, rewards numbers, or login information and share it with others within Teams. With your consent, you can share your location with friends and family.

As part of providing these features, Microsoft collects data about the usage of the features as well as information about your communications, including the time and date of the communication and users that are part of the communication. Microsoft may share this information with Enterprise customers when you interact through meetings and chats with end users who are using their school or work account. For instance, if you engage in a Teams chat with a user who is using Teams associated with their school account, Microsoft may share your information with that user's school as part of providing the Teams service.

Teams profile . Your Teams profile includes information you provided when you set up a Microsoft account. To enable other people to find you on Teams (or products that interact with Teams for personal use, including Teams for enterprise) your display name and picture are visible to other users on Teams that have your contact information. Your Teams profile may be visible to Enterprise customers and their end users when you engage with an end user of an organization in chats and meetings.

Teams contacts . With your permission, Teams will sync your device, Outlook, and Skype contacts periodically and check for other Teams users that match contacts in your device, Outlook, or Skype address books. You are always in control of your contacts and can stop syncing at any time. If you choose to stop syncing your device, Outlook, or Skype contacts, or you are inactive on your device, any contacts that have not been matched during the synchronization process will be deleted from Teams. If you wish to invite any of your device, Outlook, or Skype contacts to join a conversation, you can invite users to a 1:1 directly, or Microsoft can send an invitation on your behalf via SMS or email for invitations to group conversations. You can block users if you do not want to receive their communications; additionally, you can report a concern to Microsoft.

Notice to non-user contacts. If your information appears in the device, Outlook, or Skype address books of a Teams user who chooses to sync their device, Outlook, or Skype contacts with their Teams contacts, Microsoft may process your data in order to determine whether you are a current Teams user and to allow Teams users to invite you to the service, including via SMS and email. As long as the Teams user continues to be active on Teams on their device and continues to enable contact syncing with the applicable device or service, your information will be stored on our servers and we will periodically process your information as a part of the Teams user’s contact syncing experience to check whether you have subsequently joined Teams.

Learn more about how we process your information in connection with the contact syncing feature offered to Teams users .

If you do choose to join Teams, you will appear as a suggested new Teams contact for any Teams users with your information in their device, Outlook, or Skype address books. As a Teams user, you will be able to block other Teams users if you do not want to receive their communications; additionally, you can report a concern to Microsoft.

Third-party contacts. You can also choose to sync contacts from third-party providers. If you choose to unsync your third-party contacts on Teams, all third-party contacts are deleted from Teams. If you gave your consent to use those third-party contacts on other Microsoft apps and services, these contacts will still be available to those other Microsoft apps and services.

You can remove third-party contacts from all Microsoft apps and services by removing third-party accounts from Teams. Please note that removing a third-party account from Teams may impact your experiences on other Microsoft apps and services that also use that third-party account.

Teams calendar. You can also choose to sync your Teams calendar with calendars from third-party providers. You can stop syncing your Teams calendar anytime by removing a third-party account from Teams. If you have consented to use third-party data on other Microsoft apps and services, please note that removing this third-party account data in Teams may impact your experiences on other Microsoft apps and services.

Location sharing . You can share your static or live location with individuals or groups within Teams. You are in control and can stop sharing at any time. Sharing location for children is permitted with parental consent and in groups where an adult from the Microsoft family group is present.

Push notifications . To let you know of incoming calls, chats, and other messages, Teams uses the notification service on your device. For many devices, these services are provided by another company. To tell you who is calling, for example, or to give you the first few words of the new chat, Teams has to tell the notification service so that they can provide the notification to you. The company providing the notification service on your device will use this information in accordance with their own terms and privacy policy. Microsoft is not responsible for the data collected by the company providing the notification service.

If you do not want to use the notification services for incoming Teams calls and messages, turn it off in the settings found on your device.

Chats and meetings with Enterprise customer end users . Many Microsoft products are intended for use by organizations, such as schools and businesses, as well as individual users. Please see the Enterprise and developer products section of this privacy statement if you are using Teams with a work or school account. If you engage in Teams meetings or chats with end users of organizations, the data you share with the end users is subject to their organization’s policies, if any. You should direct your privacy inquiries related to your data shared through chats and meetings with an organization’s end users, including any requests to exercise your data protection rights, to the organization’s administrator. Microsoft is not responsible for the privacy or security practices of our customers, which may differ from those set forth in this privacy statement.

OneDrive lets you store and access your files on virtually any device. You can also share and collaborate on your files with others. Some versions of the OneDrive application enable you to access both your personal OneDrive by signing in with your personal Microsoft account and your OneDrive for Business by signing in with your work or school Microsoft account as part of your organization's use of Microsoft 365 or Office 365.

When you use OneDrive, we collect data about your usage of the service, as well as the content you store, to provide, improve, and protect the services. Examples include indexing the contents of your OneDrive documents so that you can search for them later and using location information to enable you to search for photos based on where the photo was taken. We also collect device information so we can deliver personalized experiences, such as enabling you to sync content across devices and roam customized settings.

When you store content in OneDrive, that content will inherit the sharing permissions of the folder in which you store it. For example, if you decide to store content in the public folder, the content will be public and available to anyone on the internet who can find the folder. If you store content in a private folder, the content will be private.

When you share content to a social network like Facebook from a device that you have synced with your OneDrive account, your content is either uploaded to that social network, or a link to that content is posted to that social network. Doing this makes the content accessible to anyone on that social network. To delete the content, you need to delete it from the social network (if it was uploaded there, rather than a link to it) and from OneDrive.

When you share your OneDrive content with your friends via a link, an email with the link is sent to those friends. The link contains an authorization code that allows anyone with the link to access your content. If one of your friends sends the link to other people, they will also be able to access your content, even if you did not choose to share the content with them. To revoke permissions for your content on OneDrive, sign in to your account and then select the specific content to manage the permission levels. Revoking permissions for a link effectively deactivates the link. No one will be able to use the link to access the content unless you decide to share the link again.

Files managed with OneDrive for Business are stored separately from files stored with your personal OneDrive. OneDrive for Business collects and transmits personal data for authentication, such as your email address and password, which will be transmitted to Microsoft and/or to the provider of your Microsoft 365 or Office 365 service.

Outlook products are designed to improve your productivity through improved communications and include Outlook.com, Outlook applications, and related services.

Outlook.com . Outlook.com is the primary consumer email service from Microsoft and includes email accounts with addresses that end in outlook.com, live.com, hotmail.com, and msn.com. Outlook.com provides features that let you connect with your friends on social networks. You will need to create a Microsoft account to use Outlook.com.

When you delete an email or item from a mailbox in Outlook.com, the item generally goes into your Deleted Items folder where it remains for approximately 7 days unless you move it back to your inbox, you empty the folder, or the service empties the folder automatically, whichever comes first. When the Deleted Items folder is emptied, those emptied items remain in our system for up to 30 days before final deletion, unless we are legally required to retain the data for longer.

Outlook applications . Outlook client applications are software you install on your device that permits you to manage email, calendar items, files, contacts, and other data from email, file storage, and other services, like Exchange Online or Outlook.com, or servers, like Microsoft Exchange. You can use multiple accounts from different providers, including third-party providers, with Outlook applications, including the new Outlook for Windows app .

To add an account, you must provide permission for Outlook to access data from the email or file storage services.

When you add an account to Outlook, your mail, calendar items, files, contacts, settings and other data from that account will automatically sync to your device. If you are using the mobile Outlook application, that data will also sync to Microsoft servers to enable additional features such as faster search, personalized filtering of less important mail, and an ability to add email attachments from linked file storage providers without leaving the Outlook application. If you are using the desktop Outlook application, you can choose whether to allow the data to sync to our servers. At any time, you can remove an account or make changes to the data that is synced from your account.

If you add an account provided by an organization (such as your employer or school), the owner of the organizational domain can implement policies and controls (for example, requiring multi-factor authentication or the ability to remotely wipe data from your device) that can affect your use of Outlook.

Using device capabilities . For Outlook clients that support it, the user can dictate the contents of an email and send using the Dictate feature. The Dictate feature may be configured to use the device’s microphone or any other microphone that a user may connect to their device, like a microphone-enabled pair of headphones. Outlook may also use your device location information to provide you with weather information for your current location as well as provide the ability to search for nearby locations.

To learn more about the data the Outlook applications collect and process, please see the Microsoft 365 section of this privacy statement.

Skype lets you send and receive voice, video, SMS, and instant message communications. This section applies to the consumer version of Skype; if you are using Skype for Business, see the Enterprise and developer products section of this privacy statement.

As part of providing these features, Microsoft collects usage data about your communications that includes the time and date of the communication and the numbers or user names that are part of the communication.

Skype profile. Your Skype profile includes information you provided when you set up a Microsoft account. To enable other people to find you on Skype (or products that interact with Skype, such as Skype for Business), depending on your profile settings, your Skype profile is included in the Skype public search. Your profile includes your user name, avatar, and any other data you choose to add to your profile or display to others.

Emergency calling in the United States. If you enable location sharing for emergency calling, your location will be periodically collected to enable Microsoft to share your location with emergency calling service providers if you dial 911. Your location information is only shared if you enable location sharing for emergency calling and you initiate a 911 call.

Skype contacts. If you use Outlook.com to manage contacts, Skype will automatically add the people you know to your Skype contact list until you tell the application to stop. With your permission, Skype will sync your device contacts periodically and check for other Skype users that match contacts in your device or Outlook address books. You are always in control of your contacts and can stop syncing at any time. You can block users if you do not want to receive their communications. If you choose to stop syncing your device contacts, or you are inactive on your device, any contacts that have not been matched during the synchronization process will be deleted from Skype. If you wish to invite any of your device or Outlook contacts to join a conversation, you can invite users to a 1:1 directly, or Microsoft can send an invitation on your behalf via SMS or email for invitations to group conversations. You can block users if you do not want to receive their communications; additionally, you can report a concern to Microsoft.

Notice to non-user contacts. If your information appears in the device or Outlook address book of a Skype user who chooses to sync their device or Outlook contacts with their Skype contacts, Microsoft may process your data in order to determine whether you are a current Skype user and to allow Skype users to invite you to the service, including via SMS and email. As long as the Skype user continues to be active on Skype on their device and continues to enable contact syncing, your information will be stored on our servers and we will periodically process your information as a part of the Skype user’s contact synching experience to check whether you have subsequently joined Skype.

Learn more about how we process your information in connection with the contact syncing feature offered to Skype users .

If you do choose to join Skype, you will appear as a suggested new Skype contact for any Skype users with your information in their device or Outlook address books. As a Skype user, you will be able to block other Skype users if you do not want to receive their communications; additionally, you can report a concern to Microsoft.

Partner companies . To make Skype available to more people, we partner with other companies to allow Skype to be offered via those companies’ services. If you use Skype through a company other than Microsoft, that company’s privacy policy governs how it handles your data. To comply with applicable law or respond to valid legal process, or to help our partner company or local operator comply or respond, we may access, transfer, disclose, and preserve your data. That data could include, for example, your private content, such as the content of your instant messages, stored video messages, voicemails, or file transfers.

Skype Manager . Skype Manager lets you manage a group’s (such as your family’s) Skype usage from one central place. When you set up a group, you will be the Skype Manager Administrator and can see the patterns of usage, including detailed information, like traffic data and details of purchases, of other members of the group who have consented to such access. If you add information like your name, other people in the group will be able to see it. Members of the group can withdraw consent for Skype Manager by visiting their Skype account page .

Push notifications . To let you know of incoming calls, chats, and other messages, Skype apps use the notification service on your device. For many devices, these services are provided by another company. To tell you who is calling, for example, or to give you the first few words of the new chat, Skype has to tell the notification service so that they can provide the notification to you. The company providing the notification service on your device will use this information in accordance with their own terms and privacy policy. Microsoft is not responsible for the data collected by the company providing the notification service. If you do not want to use the notification services for incoming Skype calls and messages, turn it off in the settings found in the Skype application or your device.

Translation features . When you use Skype’s translation features, Skype collects and uses your conversation to provide the translation service. With your permission, your data may be used to help improve Microsoft products and services. To help the translation and speech recognition technology learn and grow, sentences and automatic transcripts are analyzed and any corrections are entered into our system, to build better performing services. This data may include manual transcription of your voice clips. To learn more about how Microsoft manages your voice data, see Speech recognition technologies .

Recording features . Some versions of Skype have a recording feature that allows you to capture and share all or part of your audio / video call. The recording will be stored and shared as part of your conversation history with the person or group with whom the call occurred. You should understand your legal responsibilities before recording any communication. This may include obtaining the prior consent of everyone participating in the conversation or any other authorizations as required. Microsoft is not responsible for how you use your recordings or the recording features.

Skype bots . Bots are programs offered by Microsoft or third parties that can do many useful things like search for news, play games, and more. Depending on their capabilities, bots may have access to your display name, Skype ID, country, region, language, and any messages, audio, video, or content that you share with the bot. Please review the bot profile and its privacy statement before engaging in a one-to-one or group conversation with a bot. You can delete a bot that you no longer wish to engage with. Prior to adding a bot to a group, please ensure that your group participants have consented to their information being shared with the bot.

Captioning . Certain Skype features include accessibility functionality such as captioning. During Skype calls, a call participant can activate a voice-to-text feature, which allows the user to view the audio chat as text. If a user activates this feature, other call participants will not receive a notification. Microsoft uses this voice and text data to provide captioning of audio for users.

Camera Features . When you use the camera feature in Skype, you can choose to enhance your video and images with third party lens services. Lens is a feature that uses Augmented Reality (AR) to transform your selfies in a fun way, such as making you look like your favorite animal. Using the camera in Skype, you can select the lens feature that is incorporated in the Skype to transform your face and hands. Depending on which lens you choose, your video and images may be processed to extract information about the location of different areas on your face and hands. The extracted data is used for the sole purpose of applying AR effects to your face and hands. None of this data is used to personally identify you. This data is processed for the duration of the session on your device only, and then deleted immediately. This data is not sent to Skype or any third party.

Microsoft offers its family of Surface devices and accessories to provide a great computing experience, including surfing the web, watching and streaming videos, playing games, running apps like Excel, Word, and OneNote, and more. These include devices and accessories like Surface Laptops, Surface Studios, Surface Book, Surface Pro, Surface Headphones, Surface Earbuds, Surface Dock, Surface Keyboard, and more. As part of that experience, Microsoft collects certain diagnostic data, as described below.

Diagnostic data . Microsoft collects diagnostic data as you use your Surface devices, Surface accessories, and Surface applications. Diagnostic data can include information about crashes, performance, and usage of Surface products. The data that is sent to Microsoft is used to help keep Surface secure, up to date, and performing as expected and can help us make other improvements to Surface.

There are two levels of diagnostic and activity data: Required diagnostic data and Optional diagnostic data.

• Required diagnostic data is the minimum amount of data that we need to help keep Surface devices, Surface accessories, and the Surface application secure, up-to-date, and performing as expected.
• Optional diagnostic data is additional diagnostic and usage data about your Surface devices, Surface accessories, and the Surface application. If you choose to send optional diagnostic data to Microsoft, required diagnostic data is also included.

Required diagnostic data is always sent to Microsoft for all Surface devices, Surface accessories, and the Surface application. But you can choose whether to allow Surface to collect optional diagnostic data and send it to Microsoft. You can make that choice when you first set up your Surface device or change the setting at any time in the Surface app.

For more information, see Diagnostic data for Surface products and Diagnostic data in the Surface app . For a list of Surface required diagnostic data collected, see Required diagnostic data for Surface products .

The Surface Duo is a device featuring two screens that fits in your pocket for productivity on the go. Powered by the Google Android operating system, Surface Duo supports cellular and Wi-Fi connectivity and can be used for email, internet browsing, games, and business connectivity.

Microsoft provides a core Surface Duo experience that runs on the Android operating system. The core Surface Duo experience includes apps such as the Microsoft Launcher, Setup Wizard, and Your Phone Companion. You can sign in with a Google ID and enable various Google services; you can then also sign in with your Microsoft account (MSA) and enable Microsoft’s services. Microsoft apps and services may rely on information provided by Google. Some features, such as location, require that you enable this functionality for Google and separately allow Microsoft to leverage this information.

Diagnostic data . Surface Duo collects diagnostic data to solve problems and to keep the core Surface Duo experience up to date, secure, and operating properly. This data also helps us improve Surface Duo and related Microsoft products and services. The data does not include your user name, email address, or the content of your files. There are two levels of diagnostic data: Required diagnostic data and Optional diagnostic data.

• Required . The minimum data necessary to help keep the core Surface Duo experience secure, up to date, and performing as expected.
• Optional . Additional data that helps us make product improvements and provides enhanced information to help Microsoft detect, diagnose, and remediate issues.

Learn more in Surface Duo Privacy Settings .

Surface Duo location settings . Surface Duo relies on Google location services to determine the device’s precise geographic location to display the local weather. The location of your Surface Duo can be determined with varying degrees of accuracy and may in some cases be determined precisely. If you want Microsoft apps to be able to reference or display weather or other location related information, you need to enable Google location services and Microsoft location access. Some apps may require these settings be enabled independently for the app and can be set or changed in the Surface Duo’s Settings. The Google Privacy Policy provides details about Google’s location service and related data privacy practices. See Surface Duo Location Settings for more information.

Microsoft apps included with the Surface Duo . The diagnostic data options for the core Surface Duo experience are configured when you initially set up your Surface Duo and can be changed in the Surface Duo’s Settings under the Diagnostic Data section.

The other Microsoft apps on your Surface Duo may prompt you to enable functionality to enable the full experience of the app or you may be asked to allow optional diagnostic data collection. You can change the settings for these apps in the Surface Duo Settings under the app name. More information about these apps is available in the Productivity and communications products and Search, Microsoft Edge, and artificial intelligence sections of this Privacy Statement.

To learn about the data LinkedIn collects and how it is used and shared, please see LinkedIn’s Privacy Policy .

Search and artificial intelligence products connect you with information and intelligently sense, process, and act on information—learning and adapting over time.

Bing services include search and mapping services, as well as other apps and programs described in this section. Bing services collect and process data in many forms, including text that has been inked or typed, voice data, and images. Bing services are also included within other Microsoft services, such as Microsoft 365, Cortana, and certain features in Windows (which we refer to as Bing-powered experiences).

When you conduct a search, or use a feature of a Bing-powered experience that involves conducting a search or entering a command on your behalf, Microsoft will collect the searches or commands you provide (which may be in the form of text, voice data, or an image), along with your IP address, location, the unique identifiers contained in our cookies or similar technologies, the time and date of your search, and your browser configuration. For example, if you use Bing voice-enabled services, your voice input and performance data associated with the speech functionality will be sent to Microsoft. To learn more about how Microsoft manages your voice data, see Speech recognition technologies . And, if you use Bing image-enabled services, the image you provide will be sent to Microsoft. When you use Bing-powered experiences, such as Bing Lookup to search a particular word or phrase within a webpage or document, that word or phrase is sent to Bing along with some surrounding content in order to provide contextually relevant search results.

AI-powered Bing search . Bing search now includes an AI-enhanced web search functionality, using Microsoft Copilot in Bing, which supports users by providing relevant search results, reviewing and summarizing from across the web, refining research queries through the chat experience, and sparking creativity by helping users create content. Copilot in Bing’s use and collection of personal data is consistent with Bing’s core web search offering as described in this section. More information about Copilot in Bing is available at Copilot in Bing: Our approach to Responsible AI .

Search suggestions . For the search suggestions feature, the characters that you type into a Bing-powered experience (such as search and site suggestions in the Microsoft Edge browser) to conduct a search and what you click on will be sent to Microsoft. This allows us to provide you with relevant suggestions as you type your searches. To turn this feature on or off, while using Bing Search, go to Bing Settings . There are other methods to control this feature in other Bing-powered experiences, such as the Microsoft Edge browser. Search Suggestions cannot be turned off in the search box in Windows 10 and Windows 11. If you choose, you can always hide the search box or icon on the taskbar.

Bing experience improvement program for Bing Desktop and Bing Toolbar . If you are using Bing Desktop or Bing Toolbar and choose to participate in the Bing Experience Improvement Program, we also collect additional data about how you use these specific Bing apps, such as the addresses of the websites you visit, to help improve search ranking and relevance. To help protect your privacy, we do not use the data collected through the Bing Experience Improvement Program to identify or contact you or target advertising to you. You can turn off the Bing Experience Improvement Program at any time in the Bing Desktop or Bing Toolbar settings. Finally, we delete the information collected through the Bing Experience Improvement Program after 18 months.

Retention and de-identification . We de-identify stored search queries by removing the entirety of the IP address after 6 months, and cookie IDs and other cross-session identifiers that are used to identify a particular account or device after 18 months.

Personalization through Microsoft account . Some Bing services provide you with an enhanced experience when you sign in with your personal Microsoft account, for example, syncing your search history across devices. You can use these personalization features to customize your interests, favorites, and settings, and to connect your account with third-party services. Visit Bing Settings to manage your personalization settings, or the Microsoft privacy dashboard to manage your data.

Managing search history . When you’re signed-in to a personal Microsoft account, you can erase your search and chat history on the Microsoft privacy dashboard . The Search History service from Bing, located in Bing Settings, provides another method of revisiting the search terms you've entered and results you've clicked when using Bing search through your browser. You may clear your search history on a device through this service. The conversations you have with Microsoft Copilot in Bing are also remembered as “Recent activity”. The history of previous Recent activities is saved, with the names of chats based by default on the first query of the chat. Your Recent activity is displayed on the right-hand side of the chat window when you are using the service. Clearing your history prevents that history from being displayed in your Search History or chat history, but does not delete information from our search logs, which are retained and de-identified as described above or as you have instructed through the privacy dashboard. If you are signed-in to a work or school Microsoft account using Microsoft Search in Bing, you can export your Microsoft Search in Bing search history, but you cannot delete it. Your Microsoft Search in Bing service administrator can see aggregated search history across all enterprise users but cannot see specific searches by user.

Third-party services that use Bing . You may access Bing-powered experiences when using third-party services, such as those from Yahoo!. In order to provide these services, Bing receives data from these and other partners, including your search query and related data (such as date, time, IP address, and a unique identifier). This data will be sent to Microsoft to provide the search service. Microsoft will use this data as described in this statement or as further limited by our contractual obligations with our partners. You should refer to the privacy policies of the third-party services for any questions about how they collect and use data.

Data passed to destination website . When you select a search result or advertisement from a Bing search results page and go to the destination website, the destination website will receive the standard data your browser sends to every web site you visit—such as your IP address, browser type and language, and the host name of the site you came from (in this case, https://www.bing.com/ ).

Sharing data from Bing and Bing-powered experiences with third parties . We share some de-identified data (data where the identity of a specific person is not known) from Bing and Bing-powered experiences with selected third parties. Before we do so, we run the data through a process designed to remove certain sensitive data that users may have included in the search terms themselves (such as social security numbers or credit card numbers). Additionally, we require these third parties to keep the data secure and to not use the data for purposes other than for which it is provided.

Cortana is your personal productivity assistant in Microsoft 365. As a digital assistant, Cortana is designed to help you achieve more with less effort so you can focus on what matters and can answer a wide range of questions about things such as weather, sports, stocks, and general information. When you ask questions, the data Cortana collects depends on whether you are using the consumer or enterprise version.

This section applies to the consumer version of Cortana experiences in Windows 10 and Windows 11. If you are using Cortana with an account provided by an organization, such as a work or school account, see the Notice to end users section of this privacy statement. Learn more about the enterprise version of Cortana in Microsoft 365 .

When you ask Cortana a question, whether you are speaking or typing, Cortana collects that question as a text string. To answer your questions Cortana uses the Bing service. For information about the data Bing collects, see the Bing section of this privacy statement.

By default, if you speak your question, Cortana also collects speech transcription data and does not collect voice clips. You have the option to provide your consent and allow Microsoft to collect voice clips. If you choose to opt in and allow Microsoft to collect voice clips, the voice clip files are stored and anonymized and will not be associated with your Microsoft account or any other Microsoft IDs. This anonymous data is used to improve the product. For more information about Microsoft and your voice data, see the Speech Recognition Technologies section of this privacy statement.

Cortana legacy . Cortana in Windows 10 version 1909 and earlier collects user query data (a text transcription of the question the user asked), which is anonymized and used for product maintenance. Cortana in Windows 10 version 1909 also uses the Bing service to answer your questions. For information about the data Bing collects, see the Bing section of the Privacy Statement.

Learn more about Cortana and privacy .

Whenever you use a web browser to access the internet, data about your device ("standard device data") is sent to the websites you visit and online services you use. Standard device data includes your device's IP address, browser type and language, access times, and referring website addresses. This data might be logged on those websites' or online services’ web servers. Which data is logged and how that data is used depends on the privacy practices of the websites you visit and web services you use. Certain features in Microsoft Edge, such as when you open a new tab in the browser, connect you to Microsoft Start Content and your experiences with such content is covered by the Microsoft Start section of this privacy statement. Additionally, Microsoft Edge sends a unique browser ID to certain websites to enable us to develop aggregate data used to improve browser features and services.

Microsoft Edge for Windows, Linux, and macOS . Microsoft Edge is the default web browser for Windows 10 and later and is also available on other supported versions of Windows and macOS.

Data about how you use your browser, such as your browsing history, web form data, temporary internet files, and cookies, is stored on your device. You can delete this data from your device using Clear Browsing History.

Microsoft Edge allows you to capture and save content on your device, such as:

• Settings and More . Allows you to manage your favorites, downloads, history, extensions, and collections.
• Collections . Allows you to collect text, images, videos, and other content in a note page in your browser. When you drag content into your collection, it is cached on your device and can be deleted through your collection.
• Website Pin to Taskbar . Allows you to pin your favorite websites to the Windows taskbar. Websites will be able to see which of their webpages you have pinned, so they can provide you a notification badge letting you know there is something new for you to check out on their websites.

Microsoft collects data necessary to provide features you request in Microsoft Edge. When signed into Microsoft Edge using your Microsoft personal account or work or school account, Microsoft Edge will sync your browser data saved on your device across other signed-in devices. You may choose which browser data to sync, including your favorites, browsing history, extensions and associated data, settings, open tabs, autofill form entries (such as your name, address, and phone number), passwords, payment information, and other data types as they become available. If you choose to sync extensions that you acquired from third-party web stores, a copy of those extensions will be downloaded directly from those web stores on your synced device(s). If you have turned on Password Monitor, your saved credentials are hashed, encrypted and sent to Microsoft’s Password Monitor service to warn you if your credentials were detected as part of a malicious attack or a breach. Microsoft does not retain this data after the check is complete. You can disable or configure syncing in the Microsoft Edge settings.

When you sign into Microsoft Edge with your Microsoft personal account or work or school account, Microsoft Edge will store your account’s privacy preferences. Microsoft Edge will use the stored preferences to migrate your account’s privacy choices across your signed-in devices, including during Windows device set up or when you sign into Microsoft Edge with your account on a new device.

Microsoft Edge’s Search and site suggestions uses your search queries and browsing history to provide you with faster browsing and more relevant search recommendations. Microsoft Edge sends the information you type into the browser address bar to the default search provider configured in the address bar to offer search recommendations as you type each character. You can turn off these features at any time in the browser settings. In order to provide search results, Microsoft Edge sends your search queries, standard device information, and location (if you have location enabled) to your default search provider. If Bing is your default search provider, we use this data as described in the Bing section of this privacy statement.

Microsoft Edge collects and uses data from your search activity across the web, including websites Microsoft does not own or operate, to improve Microsoft services, such as Microsoft Edge, Microsoft Bing and Microsoft News. This data may include the search query, the search results that are displayed to you, demographic information that is part of the search results, and the interaction you have with those search results, such as the links you click. Microsoft Edge takes steps to de-identify the data it collects by removing data that identifies the person or device from which it was collected and retains this data for one year from when it is collected. Microsoft does not use this collected data to personalize or provide ads to you. You can turn off the collection of this data at any time in the browser settings.

Microsoft Edge downloads content from Microsoft services to enhance your browsing experiences; for example, when data is downloaded to prerender site content for faster browsing or to provide content required to power features you choose to use, such as providing templates for Collections.

You may also choose to share your Microsoft Edge browsing activity to allow us to personalize Microsoft Edge and Microsoft services like ads, search, shopping, and news. Microsoft Edge browsing activity includes your history, favorites, usage data, web content, and other browsing data. For more information about our advertising privacy policies see the Advertising section of the privacy statement. In the Microsoft privacy dashboard you can control the use of your browsing activity for personalized ads in the See ads that interest you setting. If you disable this setting in the Microsoft privacy dashboard you will continue to receive personalized web experiences like search and news based on your browsing activity. You may stop sharing your Microsoft Edge browsing activity by disabling Allow Microsoft to use your browsing activity including history, favorites, usage and other browsing data to personalize Microsoft Edge and Microsoft services like ads, search, shopping and news within Edge settings. When using Copilot features in the Microsoft Edge sidebar, you can choose to allow Microsoft Copilot in Edge to access the content of the webpage you are viewing in order to provide further insights, such as page summaries. Use of data connected with Copilot experiences is consistent with the Copilot data use described in the Bing section of this privacy statement.

Microsoft Edge collects required diagnostic data to solve problems and to keep Microsoft Edge up to date, secure, and operating properly. Required diagnostic data also helps us improve Microsoft Edge and Windows.

Separate from your search activity data mentioned above, you can choose to send optional diagnostic data about how you use Microsoft Edge and information about your browser activity, including browsing history and search terms to Microsoft to help us improve Microsoft Edge and other Microsoft products and services. For Microsoft Edge on Windows 10 and later, this information is provided when you have enabled optional diagnostic data. For details, see the Windows Diagnostics section of the privacy statement. For Microsoft Edge on other operating systems, optional diagnostic information is provided when you enable Improve Microsoft products by sending data about how you use the browser or Make searches and Microsoft products better by sending info about websites you visit in Microsoft Edge in the browser settings.

The diagnostic data collected by Microsoft Edge is transmitted to Microsoft and is stored with one or more unique identifiers that help us recognize an individual browser installation on a device and understand the browser's service issues and use patterns.

Learn more about Microsoft Edge, browsing data, and privacy .

Microsoft Edge on iOS and Android . Microsoft Edge on iOS and Android devices collects data necessary to provide features you request in Microsoft Edge. Microsoft also collects required diagnostic data to solve problems and to keep Microsoft Edge up to date, secure, and operating properly. Required diagnostic data also helps us improve Microsoft Edge.

Additionally, you may share optional diagnostic data about how you use Microsoft Edge and information about websites you visit (browsing history) for personalized experiences on your browser, Windows, and other Microsoft products and services. This information also helps us improve Microsoft Edge and other Microsoft products and services. This optional diagnostic data is sent to us when you enable Share usage data for personalization or Share info about websites you visit in the browser settings.

The diagnostic data collected by Microsoft Edge is transmitted to Microsoft and is stored with one or more unique identifiers that help us recognize an individual user on a device and understand the browser's service issues and use patterns.

Microsoft Edge uses data from your search activity across the web, including search activity on websites Microsoft does not own or operate, to improve Microsoft services like Microsoft Edge, Microsoft Bing, and Microsoft News. The data Microsoft Edge collects may include personal data; however, Microsoft Edge takes steps to scrub and de-identify the data. Microsoft Edge does not use this data to personalize or provide ads for you. You can turn off the collection of this data at any time in the browser settings. Learn more about Search results data for product improvement .

For information about the privacy practices of legacy versions Microsoft Edge (versions 44 and below), see the Web browsers—Microsoft Edge Legacy and Internet Explorer section of the privacy statement.

Microsoft Translator is a machine translation system and service designed to automatically translate text and voice input between numerous supported languages. Microsoft Translator is made available as a stand-alone consumer app for Android, iOS, and Windows and its service capabilities are also integrated in a variety of Microsoft products and services, such as Translator Hub, Translator for Bing, and Translator for Microsoft Edge. Microsoft Translator processes the text, image, and voice data you submit, as well as device and usage data. We use this data to provide Microsoft Translator, personalize your experiences, and improve our products and services. Microsoft has implemented business and technical measures designed to help de-identify the data you submit to Microsoft Translator. For example, when we randomly sample text and audio to improve Microsoft Translator and Microsoft’s speech recognition technologies, we delete identifiers and certain text, such as email addresses and some number sequences, detected in the sample that could contain personal data. To learn more about how Microsoft manages your voice data, see Speech recognition technologies .

Separate from Microsoft Translator, Microsoft translation services are available as features in other Microsoft products and services that have different privacy practices than Microsoft Translator. For more information on the Microsoft Azure Cognitive Services Translator Text API, Custom Translator, and Translator Speech API, see the Enterprise and developer products section of this privacy statement. For the Translate feature in Microsoft 365 apps and Skype, see the Productivity and communications products section of this privacy statement.

The Microsoft SwiftKey keyboard and related cloud-based services (collectively, the “SwiftKey Services”) process data about words you use and how you type and use this data to learn your writing style and provide personalized autocorrection and predictive text that adapts to you. We also use this data to offer a range of other features, such as emoji predictions.

SwiftKey prediction technology learns from the way you use language to build a personalized language model. This model is an optimized view of the words and phrases that you use most often in context and reflects your unique writing style. The model itself contains the words you commonly type arranged in a way that enables SwiftKey’s algorithms to make predictions, based on text you have already entered. The model draws from all scenarios in which you use your keyboard, including when you type while using apps or visiting websites. The SwiftKey keyboard and model attempt to avoid collecting sensitive data, by not collecting data from certain fields such as those recognized as containing password or payment data. SwiftKey Services do not log or store, the data contained in your model, unless you choose to share your data with us (as described further below). When you use SwiftKey Services, we also collect device and usage data. When you sign into your SwiftKey account and agree to share the following data, we will use de-identified device data, usage data, and model data to analyze service performance and help improve our products.

The SwiftKey Services also include an optional cloud component called a SwiftKey Account. If you choose to create a SwiftKey Account, your language model will be synchronized with the SwiftKey Account cloud service, so you can benefit from that model on the different devices you use and access additional services such as prediction synchronization and backup. When you create a SwiftKey Account, Microsoft will also collect your email address and basic demographic data. All data collected is transferred to our servers over encrypted channels. If you are signed in to your SwiftKey account, you can control your personal data and SwiftKey account preferences at data.swiftkey.com .

As part of your SwiftKey account, you may also opt in to share your language and/or typing data for the purposes of improving Microsoft products and services. If you opt-in, SwiftKey may send short snippets of data about what and how you type and related correction data to our servers for processing. These text snippets are used in various automated processes to validate that our prediction services are working correctly and to make product improvements. To preserve your privacy, SwiftKey Services de-identify these text snippets, and even if you have a SwiftKey Account, these text snippets will not be linked to it.

If you sign into your SwiftKey Account and opt-in to share your language and typing data, Microsoft will process your shared data to look for new patterns of language usage across our user base. This allows us to improve our basic models for individual languages. Language and typing data used in this process is aggregated and any words or combinations of words that might be personal to individuals or small groups of users are filtered out.

You can withdraw your consent to share your language and typing data for product improvement at any time in SwiftKey Settings. You can also withdraw your consent for SwiftKey Services to retain your personal data in SwiftKey Settings. When you withdraw consent for SwiftKey to retain your personal data, all personal data collected through your use of the SwiftKey Services will be deleted.

You may receive occasional notifications on your device alerting you to product updates and features that may be of interest to you. You can disable these notifications at any time in the SwiftKey Settings.

When you use the camera feature in SwiftKey, you can choose to enhance your video and images with third party lens services. Lens is a feature that uses Augmented Reality (AR) to transform your selfies in a fun way, such as making you look like your favorite animal. Using the camera in SwiftKey keyboard, you can select the lens feature that is incorporated in the keyboard to transform your face and hands. Depending on which lens you choose, your video and images may be processed to extract information about the location of different areas on your face and hands. The extracted data is used for the sole purpose of applying AR effects to your face and hands. None of this data is used to personally identify you. This data is processed for the duration of the session on your device only, and then deleted immediately. This data is not sent to SwiftKey or any third party.

Windows is a personalized computing environment that enables you to seamlessly roam and access services, preferences, and content across your computing devices from phones to tablets to the Surface Hub. Rather than residing as a static software program on your device, key components of Windows are cloud-based, and both cloud and local elements of Windows are updated regularly, providing you with the latest improvements and features. In order to provide this computing experience, we collect data about you, your device, and the way you use Windows. And because Windows is personal to you, we give you choices about the personal data we collect and how we use it. Note that if your Windows device is managed by your organization (such as your employer or school), your organization may use centralized management tools provided by Microsoft or others to access and process your data and to control device settings (including privacy settings), device policies, software updates, data collection by us or the organization, or other aspects of your device. Additionally, your organization may use management tools provided by Microsoft or others to access and process your data from that device, including your interaction data, diagnostic data, and the contents of your communications and files.

The Windows Settings , formerly known as PC Settings, is an essential component of Microsoft Windows. It provides a convenient interface for adjusting user preferences, configuring the operating system, and managing connected devices so that you can manage user accounts, adjust network settings, and personalize various aspects of Windows. Windows provides a mechanism for apps to access various device capabilities such as the device’s camera, microphone, location, calendar, contacts, call history, messages and more, while controlling access to your personal data. Each capability has its own privacy settings page in Windows settings, so you can control which apps can use each capability. Here are some key features of Settings:

• Customization: You can personalize various aspects of Windows, including the look and feel, language settings, and privacy options. Windows settings uses your microphone when controlling the volume, camera when using integrated camera and location to change brightness at night time to help you customize your Windows.
• Peripheral Management: Install and manage peripherals such as printers, monitors, and external drives.
• Network Configuration: Adjust networking settings, including Wi-Fi, Ethernet, cellular and VPN connections and will use physical MAC address, IMEI and mobile number if device supports cellular.
• Account Management: Add or remove user accounts, change account settings, and manage sign-in options.
• System-Level Options: Configure display settings, notifications, power options, manage list of installed apps and more.
• Privacy & security management: configure your privacy preferences such as location, collection of diagnostic data etc. Fine-tune which individual apps and services can access device capabilities by turning them on or off.

For more information about data collection in Windows, see Data collection summary for Windows . This statement discusses Windows 10 and Windows 11 and references to Windows in this section relate to those product versions. Earlier versions of Windows (including Windows Vista, Windows 7, Windows 8, and Windows 8.1) are subject to their own privacy statements.

When you activate Windows, a specific product key is associated with the device on which your software is installed. The product key and data about the software and your device is sent to Microsoft to help validate your license to the software. This data may be sent again if there is a need to re-activate or validate your license. On phones running Windows, device and network identifiers, as well as device location at the time of the first power-up of the device, are also sent to Microsoft for the purpose of warranty registration, stock replenishment, and fraud prevention.

Activity history helps keep track of the things you do on your device, such as the apps and services you use, the files you open, and the websites you browse. Your activity history is created when using different apps and features such as Microsoft Edge Legacy, some Microsoft Store apps, and Microsoft 365 apps and is stored locally on your device.

You can turn settings off or on for storing activity history locally on your device, and you can also clear your device’s activity history at any time by going to Privacy > Activity history in the Windows settings app. Learn more about activity history in Windows .

Windows generates a unique advertising ID for each person using a device, which app developers and advertising networks can then use for their own purposes, including providing relevant advertising in apps. When the advertising ID is enabled, both Microsoft apps and third-party apps can access and use the advertising ID in much the same way that websites can access and use a unique identifier stored in a cookie. Thus, your advertising ID can be used by app developers and advertising networks to provide more relevant advertising and other personalized experiences across their apps and on the web. Microsoft collects the advertising ID for the uses described here only when you choose to enable the advertising ID as part of your privacy setting.

The advertising ID setting applies to Windows apps using the Windows advertising identifier. You can turn off access to this identifier at any time by turning off the advertising ID in the Windows settings app. If you choose to turn it on again, the advertising ID will be reset and a new identifier will be generated. When a third-party app accesses the advertising ID, its use of the advertising ID will be subject to its own privacy policy. Learn more about advertising ID in Windows .

The advertising ID setting does not apply to other methods of interest-based advertising delivered by Microsoft or third parties, such as cookies used to provide interest-based display ads on websites. Third-party products accessed through or installed on Windows may also deliver other forms of interest-based advertising subject to their own privacy policies. Microsoft delivers other forms of interest-based ads in certain Microsoft products, both directly and by partnering with third-party ad providers. For more information on how Microsoft uses data for advertising, see the How we use personal data section of this statement.

Microsoft collects Windows diagnostic data to solve problems and to keep Windows up to date, secure, and operating properly. It also helps us improve Windows and related Microsoft products and services and, for customers who have turned on the “Tailored experiences” setting, to provide more relevant tips and recommendations to tailor Microsoft and third-party products and services for Windows to the customer’s needs. This data is transmitted to Microsoft and stored with one or more unique identifiers that can help us recognize an individual user on an individual device and understand the device's service issues and use patterns.

There are two levels of diagnostic and activity data: Required diagnostic data and Optional diagnostic data. Certain product documentation and other materials refer to Required diagnostic data as Basic diagnostic data and to Optional diagnostic data as Full diagnostic data.

If an organization (such as your employer or school) uses Microsoft Entra ID to manage the account it provides to you and enrolls your device in the Windows diagnostic data processor configuration, Microsoft’s processing of diagnostic data in connection with Windows is governed by a contract between Microsoft and the organization. If an organization uses Microsoft management tools or engages Microsoft to manage your device, Microsoft and the organization will use and process diagnostic and error data from your device to allow the management, monitoring, and troubleshooting of your devices managed by the organization, and for other purposes of the organization.

Required diagnostic data includes information about your device, its settings and capabilities, and whether it is performing properly. We collect the following Required diagnostic data:

• Data about the device such as the processor type, OEM manufacturer, type of battery and capacity, number and type of cameras, firmware, and memory attributes.
• Network capabilities and connection data such as the device’s IP address, mobile network (including IMEI and mobile operator), and whether the device is connected to a free or paid network.
• Data about the operating system and its configuration such as the OS version and build number, region and language settings, diagnostics data settings, and whether the device is part of the Windows Insider program.
• Data about connected peripherals such as model, manufacturer, drivers, and compatibility data.
• Data about the applications installed on the device such as application name, version, and publisher.
• Whether a device is ready for an update and whether there are factors that may impede the ability to receive updates, such as low battery, limited disk space, or connectivity through a paid network.
• Whether updates complete successfully or fail.
• Data about the reliability of the diagnostics collection system itself.
• Basic error reporting, which is health data about the operating system and applications running on your device. For example, basic error reporting tells us if an application, such as Microsoft Paint or a third-party game, hangs or crashes.

Optional diagnostic data includes more detailed information about your device and its settings, capabilities, and device health. Optional diagnostic data may also include data about the websites you browse, device activity (also sometimes referred to as usage), and enhanced error reporting that helps Microsoft to fix and improve products and services for all users. When you choose to send Optional diagnostic data, Required diagnostic data will always be included, and we collect the following additional information:

• Additional data about the device, connectivity, and configuration, beyond that collected under Required diagnostic data.
• Status and logging information about the health of operating system and other system components beyond that collected about the update and diagnostics systems under Required diagnostic data.
• App activity, such as which programs are launched on a device, how long they run, and how quickly they respond to input.
• Browser activity, including browsing history and search terms, in Microsoft browsers (Microsoft Edge or Internet Explorer).
• Enhanced error reporting, including the memory state of the device when a system or app crash occurs (which may unintentionally contain user content, such as parts of a file you were using when the problem occurred). Crash data is never used for Tailored experiences as described below.

Some of the data described above may not be collected from your device even if you choose to send Optional diagnostic data. Microsoft minimizes the volume of Optional diagnostic data it collects from all devices by collecting some of the data from only a subset of devices (sample). By running the Diagnostic Data Viewer tool, you can see an icon which indicates whether your device is part of a sample and also which specific data is collected from your device. Instructions for how to download the Diagnostic Data Viewer tool can be found in the Windows settings app under Diagnostics & feedback.

Specific data items collected in Windows diagnostics are subject to change to give Microsoft flexibility to collect the data needed for the purposes described. For example, to enable Microsoft to troubleshoot the latest performance issue impacting users’ computing experience or update a Windows device that is new to the market, Microsoft may need to collect data items that were not collected previously. For a current list of data types collected at Required diagnostic data and Optional diagnostic data , see Windows Required (Basic level) diagnostic events and fields or Windows Optional (Full level) diagnostic data . We provide limited portions of error report information to partners (such as the device manufacturer) to help them troubleshoot products and services which work with Windows and other Microsoft product and services. They are only permitted to use this information to repair or improve those products and services. We may also share some aggregated, de-identified diagnostic data, such as general usage trends for Windows apps and features, with selected third parties. Learn more about diagnostic data in Windows .

Inking and typing Recognition . You also can choose to help Microsoft improve inking and typing recognition by sending inking and typing diagnostic data. If you choose to do so, Microsoft will collect samples of the content you type or write to improve features such as handwriting recognition, autocompletion, next word prediction, and spelling correction in the many languages used by Microsoft customers. When Microsoft collects inking and typing diagnostic data, it is divided into small samples and processed to remove unique identifiers, sequencing information, and other data (such as email addresses and numeric values) which could be used to reconstruct the original content or associate the input to you. It also includes associated performance data, such as changes you manually make to text, as well as words you've added to the dictionary. Learn more about improving inking and typing in Windows .

If you choose to turn on Tailored experiences , we will use your Windows diagnostic data (Required or Optional as you have selected) to offer you personalized tips, ads, and recommendations to enhance Microsoft experiences. If you have selected Required as your diagnostic data setting, personalization is based on information about your device, its settings and capabilities, and whether it is performing properly. If you have selected Optional, personalization is also based on information about how you use apps and features, plus additional information about the health of your device. However, we do not use information about the websites you browse, the content of crash dumps, speech, typing, or inking input data for personalization when we receive such data from customers who have selected Optional.

Tailored experiences include suggestions on how to customize and optimize Windows, as well as ads and recommendations for Microsoft and third-party products and services, features, apps, and hardware for your Windows experiences. For example, to help you get the most out of your device, we may tell you about features you may not know about or that are new. If you are having a problem with your Windows device, you may be offered a solution. You may be offered a chance to customize your lock screen with pictures, or to be shown more pictures of the kind you like, or fewer of the ones you do not. If you stream movies in your browser, you may be recommended an app from the Microsoft Store that streams more efficiently. Or, if you are running out of space on your hard drive, Windows may recommend you try OneDrive or purchase hardware to gain more space. Learn more about tailored experiences in Windows .

Feedback Hub provides a way to gather feedback on Microsoft products and installed first party and third-party apps. When you use Feedback Hub, Feedback Hub periodically reads the installed app list to determine apps for which feedback can be sent. Feedback Hub determines the apps installed in your device through public APIs. Additionally, for HoloLens, Feedback Hub uses your camera and microphone when you choose to share surroundings and audio input. It also uses picture and document library to access screenshots and screen recordings that you attach for sending as part of feedback.

You can sign into Feedback Hub using either your personal Microsoft account or an account provided by your organization (such as your employer or school) that you use to sign into Microsoft products. Signing in with your work or school account allows you to submit feedback to Microsoft in association with your organization. Any feedback you provide whether using your work or school account or personal Microsoft account may be publicly viewable depending on the settings configured by your organization’s administrators. Additionally, if feedback is provided using your work or school account, your feedback can be viewed through the Feedback Hub or via admin center by your organization’s administrators.

When you submit feedback to Microsoft about a problem or add more details to a problem, diagnostic data will be sent to Microsoft to improve Microsoft products and services. Depending on your Diagnostic data settings in the Diagnostics & feedback section of the Windows settings, Feedback Hub will either send diagnostic data automatically or you will have the option to send it to Microsoft at the time you provide feedback. Based on the category chosen when submitting feedback, there may be additional personal data collected that helps to further troubleshoot issues; for example, location related information when submitting feedback about location services or gaze related information when submitting feedback on Mixed Reality. Microsoft may also share your feedback along with the data collected when you submit your feedback with Microsoft partners (such as a device manufacturer, or firmware developer) to help them troubleshoot products and services that work with Windows and other Microsoft products and services. Learn more about diagnostic data in Windows .

Get Help enables Windows users to get technical support on Windows and other Microsoft applications.  It provides self-service support (such as links to help articles or directions on how Windows users can solve problems on their own), Diagnostics, and connecting the customer to a live Microsoft agent as appropriate. You can sign into the Get Help component with your Microsoft account to create a consumer support case.  Enterprise account users may also be permitted to create a customer support case depending on their organization’s support contract, and if enabled by their tenant administrator.

Get Help may suggest you run a Diagnostic. If you consent, diagnostic data is handled in accordance with the Diagnostics section.

If permitted by system settings, the system microphone may be used to capture the support question instead of your needing to type. You can control this in the “Microphone Privacy Settings” in the Windows Settings application. Get Help will also access your Application List to aid in opening the Feedback Hub to the correct app if you choose to start the feedback process within Get Help. All feedback will be entered and controlled by the Feedback Hub, as described in the Feedback Hub section of this Privacy Statement. Get Help does not use your location data as part of its services.

Live captions transcribe audio to help with the comprehension of spoken content. Live captions can generate captions from any audio containing speech, whether the audio is online, audio you have downloaded to your device, or audio received from your microphone. By default, transcribing microphone audio is disabled.

Voice data that is captioned is only processed on your device and is not shared to the cloud or with Microsoft. Learn more about live captions .

Windows location service . Microsoft operates a location service that helps determine the precise geographic location of a specific Windows device. Depending on the capabilities of the device, the device’s location can be determined with varying degrees of accuracy and may in some cases be determined precisely. When you have enabled location on a Windows device, or you have given permission for Microsoft apps to access location information on non-Windows devices, data about cell towers and Wi-Fi access points and their locations is collected by Microsoft and added to the location database after removing any data identifying the person or device from which it was collected. This de-identified location information is used to improve Microsoft's location services and, in some instances, shared with our location service provider partners, currently HERE (see https://www.here.com/ ) and Skyhook (see https://www.skyhook.com ) to improve the location services of the provider.

Windows services and features, apps running on Windows, and websites opened in Windows browsers can access the device’s location through Windows if your settings allow them to do so. Some features and apps request location permission when you first install Windows, some ask the first time you use the app, and others ask every time you access the device’s location. For information about certain Windows apps that use the device’s location, see the Windows apps section of this privacy statement.

When an app or feature accesses the device’s location and you are signed in with a Microsoft account, your Windows device will also upload its location to the cloud where it is available across your devices to other apps or services that use your Microsoft account and for which you’ve granted permission. We will retain only the last known location (each new location replaces the previous one). Data about a Windows device's recent location history is also stored on the device even if not using a Microsoft account, and certain apps and Windows features can access this location history. You can clear your device's location history at any time in the Windows settings app.

In the Windows settings app, you can also view which apps have access to the device’s precise location or your device's location history, turn off or on access to the device’s location for particular apps, or turn off access to the device’s location. You can also set a default location, which will be used when the location service can’t detect a more exact location for your device.

There are some exceptions to how your device’s location can be determined that are not directly managed by the location settings.

Desktop apps are a specific type of app that won’t ask for separate permission to discover your device location information and won’t appear in the list that allows you to choose apps that can use your location. They can be downloaded from the Microsoft Store, downloaded from the internet, or installed with some type of media (such as a CD, DVD, or USB storage device). They’re opened using an .EXE, .MSI, or .DLL file, and they typically run on your device, unlike web-based apps (which run in the cloud). Learn more about third-party desktop apps and how they may still be able to determine your device’s location when the device’s location setting is off .

Some web-based experiences or third-party apps that surface on Windows could use other technologies (such as Bluetooth, Wi-Fi, cellular modem, etc.) or cloud-based location services to determine your device’s location with varying degrees of accuracy even when you’ve turned off the device location setting.

In addition, to facilitate getting help in an emergency, whenever you make an emergency call, Windows will attempt to determine and share your precise location, regardless of your location settings. If your device has a SIM card or is otherwise using cellular service, your mobile operator will have access to your device’s location. Learn more about location in Windows .

General Location . If you turn on Location services, apps that cannot use your precise location may still have access to your general location, such as your city, postal code, or region.

Find my device . The Find my device feature allows an administrator of a Windows device to find the location of that device from account.microsoft.com/devices. To enable Find my device, an administrator needs to be signed in with a Microsoft account and have the location setting enabled. This feature will work even if other users have denied access to location for all their apps. When the administrator attempts to locate the device, users will see a notification in the notification area. Learn more about Find my device in Windows .

Recording . Some Windows devices have a recording feature that allows you to capture audio and video clips of your activity on the device, including your communications with others. If you choose to record a session, the recording will be saved locally on your device. In some cases, you may have the option to transmit the recording to a Microsoft product or service that broadcasts the recording publicly. Important: You should understand your legal responsibilities before recording and/or transmitting any communication. This may include obtaining the prior consent of everyone participating in the conversation or any other authorizations as required. Microsoft is not responsible for how you use recording features or your recordings.

Narrator is a built-in screen reader tool that helps you use Windows without a screen. Narrator offers intelligent image and page title description and web page summaries when you encounter undescribed images and ambiguous links.

When you choose to get an image description by pressing Narrator + Ctrl + D, the image will be sent to Microsoft to perform analysis of the image and generate a description. Images are used only to generate the description and are not stored by Microsoft.

When you choose to get page title descriptions by pressing Narrator + Ctrl + D, the URL of the site you are visiting will be sent to Microsoft to generate the page title description and to provide and improve Microsoft services, such as Bing services as described in the Bing section above.

When you choose to get a list of popular links for a web page by pressing Narrator + double press of S, the URL of the site you are visiting will be sent to Microsoft to generate the summary of popular links and to provide and improve Microsoft services, such as Bing.

You can disable these features at any time by going to Narrator>Get image descriptions, page titles and popular links in Settings in Windows.

You can also send feedback about Narrator to help Microsoft diagnose and resolve problems with Narrator and improve Microsoft products and services, such as Windows. Verbal feedback can be submitted at any time in Narrator by using Narrator Key + Alt + F. When you use this command, the Feedback Hub app will launch, giving you the opportunity to submit verbal feedback. If you enable the setting “Help Make Narrator Better” in the Windows settings app and submit verbal feedback through Feedback Hub, recent device and usage data, including event trace log (ETL) data, will be submitted along with your verbal feedback to improve Microsoft products and services, such as Windows.

The Phone Link feature lets you link your Android phone with your Microsoft Account and your iPhone via Bluetooth to connect to your Windows PC. Your Android device will link with your Microsoft Account and your iPhone will link via Bluetooth, enabling a variety of cross-device experiences across all your Windows devices where you are signed in or connected via Bluetooth. You can use Phone Link to see recent photos from your Android phone on your Windows device; make and receive live calls from your Android phone on your Windows device; view and send text messages from your Windows device; view, dismiss, or perform other actions to your Android phone notifications from your Windows device; share your phone screen on your Windows device through Phone Link’s mirroring function; and instantly access Android apps installed on your Android phone on your Windows device. You can use Phone Link to make and receive calls from your iPhone, view and send text messages, and view, dismiss, or perform other actions on your iPhone notification from your Windows device.

To use Phone Link, Link to Windows must be installed on your Android device. You may also optionally download Phone Link to your iPhone.

To use Phone Link, you must log into your Microsoft account on the Phone Link feature on your Windows device and on Link to Windows on your Android phone or Bluetooth enabled on your iPhone. Your Android phone and your Windows device must be connected to the internet. Some features will require you to enable Bluetooth and pair your phone with your PC. To use the Calls feature, your Android phone must also have Bluetooth enabled.

During setting up your Windows device, you can choose to link your phone with your Microsoft account. This is done by signing into Link to Windows on your Android phone, granting permissions and completing the onboarding experience. Once complete, Link to Windows will sync your data to all your Windows PCs where you have signed into your Microsoft account. See below for details on how your data is used.

As part of providing Phone Link’s features to you, Microsoft collects performance, usage, and device data that includes, for example, the hardware capabilities of your mobile phone and Windows device, the number and duration of your sessions on Phone Link, and the amount of time you spent during setup.

You can unlink your Android phone from your Windows device at any time by going into your Phone Link settings and choosing to remove your Android phone. You can do the same from the settings in Link to Windows on your Android phone. For detailed information, see our support page .

You can unlink your iPhone from your Windows device at any time by going into Phone Link settings and choosing to remove your iPhone. You can do the same from your iPhone by going into Settings > Bluetooth > Selecting your PC name > click on the (i) icon > and choosing Forget This Device . All users can remove the Bluetooth pairing by disabling the experiences.

Text Messages – Android devices. Phone Link allows you to view text messages delivered to your Android phone on your Windows device and send text messages from your Windows device. Only text messages received and sent within the last 30 days are visible on your Windows device. These text messages are temporarily stored on your Windows device. We never store your text messages on our servers or change or delete any text messages on your Android phone. You can see messages sent via SMS (Short Message Service), MMS (Multimedia Messaging Service) on Android devices, and messages sent via RCS (Rich Communication Services) on select Samsung devices on select mobile operator networks. To provide this functionality, Phone Link accesses the content of your text messages and the contact information of the individuals or businesses from whom you are receiving or sending text messages.

Text Messages – iPhones. Phone Link allows you to view text messages delivered to your iPhone on your Windows devices and send text messages from your Windows device. Only text messages received and sent within your Bluetooth session or iMessage are visible on your Windows devices. These text messages are temporarily stored on your Windows device. We never store your text messages on our servers or change or delete any text messages on your iPhone. You can see messages sent via SMS (Short Message Service). To provide this functionality, Phone Link accesses the content of your text messages and the contact information of the individuals or businesses from whom you are receiving or sending text messages.

Calls – Android devices. Phone Link allows you to make and receive calls from your Android phone on your Windows device. Through Phone Link, you can also view your recent calls on your Windows device. To activate this feature, you must enable certain permissions on both your Windows device and Android phone, such as call logs access and permission to make phone calls from your PC. These permissions can be revoked at any time under the Phone Link Settings page on your Windows device and your Android phone's settings. Only calls received and dialed within the last 30 days are visible under call logs on your Windows device. These call details are temporarily stored on your Windows device. We do not change or delete your call history on your Android phone.

Calls – iPhones. Phone Link allows you to make and receive calls from your iPhone on your Windows device. Through Phone Link, you can also view your recent calls on your Windows device. To activate this feature, you must enable Sync Contacts feature under Bluetooth settings on your iPhone. These call details are temporarily stored on your Windows device. We do not change or delete your call history on your iPhone.

Photos – Android devices. Phone Link allows you to copy, share, edit, save, or delete photos from your Android phone on your Windows device. Only a limited number of your most recent photos from the Camera Roll and Screenshots folders on your Android phone will be visible on your Windows device at any given time. These photos are temporarily stored on your Windows device and as you take more photos on your Android phone, we remove the temporary copies of the older photos from your Windows device. We never store your photos on our servers or change or delete any photos on your Android phone.

Notifications – Android devices. Phone Link allows you to view your Android phone’s notifications on your Windows device. Through Phone Link, you can read and dismiss your Android phone’s notifications from your Windows device or perform other actions related to the notifications. To activate this Phone Link feature, you must enable certain permissions, such as sync notifications, on both your Windows device and Android phone. These permissions can be revoked at any time under the Phone Link Settings page on your Windows device and your Android phone’s settings. For detailed information, see our support page .

Notifications – iPhones. Phone Link allows you to view your iPhone’s notifications on your Windows device. Through Phone Link, you can read and dismiss your iPhone’s notifications from your Windows device or perform other actions related to the notifications. To activate this Phone Link feature, you must enable certain permissions such as sync notifications, on both your Windows device and iPhone. These permissions can be revoked at any time under the Phone Link Settings page on your Windows device and your iPhone’s Bluetooth settings.

Phone Screen Mirroring – Android devices. On supported devices , Phone Link allows you to view your Android phone’s screen on your Windows device. Your Android phone screen will be visible on your Windows device as a pixel stream and any audio that you enable on your Android phone screen while it is linked to your Windows device through Phone Link will play through your Android phone.

Apps mirroring – Android devices. On supported devices, Phone Link allows you to use your Android apps that are installed on your Android phone on your Windows device. For example, you can launch a music app in your Windows session and listen to audio from that app on your PC speakers. Microsoft collects a list of your installed Android apps and recent activity to provide the service and show you your most recently used apps. Microsoft does not store what apps you have installed or any of the information displayed by the app in your experience with it.

Content transfer – Android devices. On supported devices, Phone Link allows you to copy and paste contents such as files, documents, photos, etc. between your Android phone and your Windows device. You can transfer content from your Android phone to your Windows device and from your Windows device to your Android phone by drag and drop contents between the devices.

Instant Hotspot – Android devices. On supported devices, Link to Windows enables users to share mobile hotspot information with their paired PC over secure Bluetooth communication. Your PC can then be connected to the internet through the Windows network flyout. Please note mobile data charges may apply depending on the mobile data plan you have.

Contacts sync – Android devices. Link to Windows allows you to sync your Android contacts into the Microsoft cloud to access them in other Microsoft products and services. You can enable this feature by going into Link to Windows settings and enabling “Contacts sync” feature. Your contacts information is stored online and associated with your Microsoft account. You may choose to disable sync and delete these contacts at any time. Learn more .

Contacts sync – iPhone. Phone Link allows you to sync your contacts from your iPhone to access them for messaging and calling. You can enable this feature by going into Bluetooth settings on your iPhone and toggle on Sync Contacts under your PC name after connecting your iPhone to Phone Link. You may choose to disable syncing at any time by toggling off Sync Contacts.

Text-to-voice. Phone Link features include accessibility functionality such as text-to-voice. You can activate a text-to-voice feature, which allows you to hear the contents of a text message or notification as audio. If you activate this feature, your text messages and notifications will be read out loud as they are received.

Office Enterprise – Android Devices. Link to Windows allows you to insert photos into web and desktop versions of select Microsoft 365 apps, such as PowerPoint, Excel, and Word directly from your mobile phone. This requires your IT Administrator to have enabled Optional Connected Experiences for Microsoft Office applications and you will need to associate your mobile device with your work or school account and provide Photos permission to your account. After onboarding, your session will last 15 minutes to enable you to transfer your Photos from your mobile device. To use this feature again, you will need to scan your QR code. Link to Windows does not collect your work or school account information or information about your Enterprise. In order to provide this service, Microsoft uses a cloud service to relay your files for the purpose of inserting the photos into web and desktop version of select Microsoft 365 apps, such as PowerPoint, Excel, and Word files.

Device encryption . Device encryption helps protect the data stored on your device by encrypting it using BitLocker Drive Encryption technology. When device encryption is on, Windows automatically encrypts the drive Windows is installed on and generates a recovery key. The BitLocker recovery key for your personal device is automatically backed up online in your personal Microsoft OneDrive account. Microsoft doesn't use your individual recovery keys for any purpose.

Malicious Software Removal Tool . The Malicious Software Removal Tool (MSRT) runs on your device at least once per month as part of Windows Update. MSRT checks devices for infections by specific, prevalent malicious software ("malware") and helps remove any infections found. When the MSRT runs, it will remove the malware listed on the Microsoft Support website if the malware is on your device. During a malware check, a report will be sent to Microsoft with specific data about malware detected, errors, and other data about your device. If you do not want MSRT to send this data to Microsoft, you can disable MSRT's reporting component.

Microsoft Family . Parents can use Microsoft Family Safety to understand and set boundaries on how their child is using their device. Please carefully review the information at Microsoft Family Safety if choosing to create or join a family group. If you live in a region that requires permission to create an account to access Microsoft services, you may be prompted to request or give parental consent. If a user is under the statutory age in your region, during the registration process they will be prompted to request consent from a parent or guardian by entering an adult’s email. When Family activity reporting is turned on for a child, Microsoft will collect details about how the child uses their device and provide parents with reports of that child's activities. Activity reports are routinely deleted from Microsoft servers.

Microsoft Defender SmartScreen and Smart App Control . Microsoft strives to help protect your device and passwords from unsafe apps, files, and web content.

Microsoft Defender SmartScreen helps protect you when using our services by identifying threats to you, your device, and your passwords. These threats might include potentially unsafe apps or web content that Microsoft Defender SmartScreen discovers while checking websites you visit, files you download, and apps you install and run. When Microsoft Defender SmartScreen checks web and app content, data about the content and your device is sent to Microsoft, including the full web address of the content. When additional analysis is needed to identify security threats, information about the suspicious website or app—such as content displayed, sounds played, and application memory—may be sent to Microsoft. This data will only be used for security purposes in detecting, protecting against, and responding to security incidents, identity theft, fraud, or other malicious, deceptive, or illegal activities. If Microsoft Defender SmartScreen detects that content is potentially unsafe, you will see a warning in place of the content. Microsoft Defender SmartScreen can be turned on or off in the Windows Security app.

Where supported, Smart App Control helps check software that is installed and runs on your device to determine if it is malicious, potentially unwanted, or poses other threats to you and your device. On a supported device, Smart App Control starts in evaluation mode and the data we collect for Microsoft Defender SmartScreen such as file name, a hash of the file’s contents, the download location, and the file’s digital certificates, is used to help determine whether your device is a good candidate to use Smart App Control for additional security protection. Smart App Control is not enabled and will not block during evaluation mode. Some devices may not be good candidates if Smart App Control would otherwise get in the way and interfere with a user’s otherwise intended and legitimate tasks – for instance, developers who use a lot of unsigned files. If you are a good candidate for Smart App Control, then it will automatically be turned on, and will provide additional protection to your device beyond Microsoft Defender SmartScreen. Otherwise, Smart App Control will be unavailable and permanently turned off. If your device is unsupported or not a good candidate for Smart App Control, Microsoft Defender SmartScreen will continue to help protect your device. When Smart App Control is enabled and identifies an app as malicious, potentially unwanted, or unknown and unsigned, it will block and notify you prior to opening, running, or installing the app. Learn more about Smart App Control .

When either Microsoft Defender SmartScreen or Smart App Control checks a file, data about that file is sent to Microsoft, including the file name, a hash of the file’s contents, the download location, and the file’s digital certificates.

Smart App Control can be turned on or off in the Windows Security app.

Microsoft Defender Antivirus . Microsoft Defender Antivirus looks for malware and other unwanted software, potentially unwanted apps, and other malicious content on your device. Microsoft Defender Antivirus is automatically turned on to help protect your device if no other antimalware software is actively protecting your device. If Microsoft Defender Antivirus is turned on, it will monitor the security status of your device. When Microsoft Defender Antivirus is turned on, or is running because Limited Periodic Scanning is enabled, it will automatically send reports to Microsoft that contain data about suspected malware and other unwanted software, potentially unwanted apps, and other malicious content, and it may also send files that could contain malicious content, such as malware or unknown files for further inspection. If a report is likely to contain personal data, the report is not sent automatically, and you'll be prompted before it is sent. You can configure Microsoft Defender Antivirus not to send reports and suspected malware to Microsoft.

Speech . Microsoft provides both a device-based speech recognition feature and cloud-based (online) speech recognition technologies.

Turning on the Online speech recognition setting lets apps use Microsoft cloud-based speech recognition. Additionally, in Windows 10, the Online speech recognition setting enables your ability to use dictation within Windows.

Turning on speech while setting up a HoloLens device or installing Windows Mixed Reality allows you to use your voice for commands, dictation, and app interactions. Both device-based speech recognition and online speech recognition settings will be enabled. With both settings enabled, while your headset is turned on the device will always be listening to your voice input and will send your voice data to Microsoft’s cloud-based speech recognition technologies.

When you use cloud-based speech recognition technologies from Microsoft, whether enabled by the Online speech recognition setting or when you interact with HoloLens or voice typing, Microsoft collects and uses your voice recordings to provide the speech recognition service by creating a text transcription of the spoken words in the voice data. Microsoft will not store, sample, or listen to your voice recordings without your permission. To learn more about how Microsoft manages your voice data, see Speech recognition technologies .

You can use device-based speech recognition without sending your voice data to Microsoft. However, Microsoft cloud-based speech recognition technologies provide more accurate recognition than the device-based speech recognition. When the online speech recognition setting is turned off, speech services that do not rely on the cloud and only use device-based recognition—like live captions, Narrator, or voice access—will still work and Microsoft won’t collect any voice data.

You can turn off online speech recognition at any time. This will stop any apps that rely on the Online speech recognition setting from sending your voice data to Microsoft. If you are using a HoloLens or Windows Mixed Reality headset, you can also turn off device-based speech recognition at any time. This will stop the device from listening for your voice input. Learn more about speech recognition in Windows .

Voice Activation . Windows provides supported apps with the ability to respond and take action based on voice keywords that are specific to that app—for example allowing Cortana to listen and respond when you say “Cortana.”

If you’ve given permission for an app to listen for voice keywords, Windows will be actively listening to the microphone for these keywords. Once a keyword is recognized, the app will have access to your voice recording, can process the recording, take action, and respond, such as with a spoken answer. The app may send the voice recording to its own services in the cloud to process the commands. Each app should ask you for permission before accessing voice recordings.

Additionally, voice activation can be enabled when the device is locked. If enabled, the relevant app will continue listening to the microphone for voice keywords when you have locked your device and can activate for anyone who speaks near the device. When the device is locked, the app will have access to the same set of capabilities and information as when the device is unlocked.

You can turn off voice activation at any time. Learn more about voice activation in Windows .

Even when you’ve turned off voice activation, some third-party desktop apps and services could still be listening to the microphone and collect your voice input. Learn more about third-party desktop apps and how they may still be able to access your microphone even with these settings turned off .

Voice typing . In Windows 11, dictation has been updated and renamed as voice typing. Voice typing may use both device-based and online speech recognition technologies to power its speech-to-text transcription service. You can also choose to contribute voice clips to help improve voice typing. If you choose not to contribute voice clips, you can still use voice typing. You can change your selection anytime in the voice typing settings. Microsoft will not store, sample, or listen to your voice recordings without your permission. Learn more about Microsoft and your voice data .

Voice access . Windows enables everyone, including people with mobility disabilities, to control their PC and author text using their voice. For example, voice access supports scenarios like opening and switching between apps, browsing the web, and reading and authoring mail. Voice access leverages modern, on-device speech recognition to accurately recognize speech and is supported without an internet connection. Learn more about voice access .

Inking & Typing Personalization . Your typed and handwritten words are collected to provide you with a custom word list, better character recognition to help you type and write on your device, and text suggestions that appear as you type or write.

You can turn off inking & typing personalization at any time. This will delete your customer word list stored on your device. If you turn it back on, you’ll need to recreate your custom word list. Learn more about inking & typing personalization in Windows .

When you sign into Windows with your Microsoft account or work or school account, Windows can store your settings, files, and device configuration data in Microsoft’s servers. Windows will only use the stored settings, files, and device configuration data to make it easier for you to migrate your experience on a different device.

You can turn off this feature and stop Windows from storing your settings, files, and configuration data from the Windows settings. You can delete the data that has been backed up previously to your Microsoft account, by visiting your Microsoft Account Devices page .

Learn more about Windows backup and sync settings .

Update Services for Windows includes Windows Update and Microsoft Update. Windows Update is a service that provides you with software updates for Windows software and other supporting software, such as drivers and firmware supplied by device manufacturers. Microsoft Update is a service that provides you with software updates for other Microsoft software such as Microsoft 365.

Windows Update automatically downloads Windows software updates to your device. You can configure Windows Update to automatically install these updates as they become available (recommended) or have Windows notify you when a restart is required to finish installing updates. Apps available through the Microsoft Store are automatically updated through the Microsoft Store, as described in the Microsoft Store section of this privacy statement.

This section applies to legacy versions of Microsoft Edge (versions 44 and below). See the Microsoft Edge section of the Privacy Statement for information about non-legacy versions of Microsoft Edge.

Microsoft Edge is the default web browser for Windows. Internet Explorer, the legacy browser from Microsoft, is also available in Windows. Whenever you use a web browser to access the internet, data about your device ("standard device data") is sent to the websites you visit and online services you use. Standard device data includes your device's IP address, browser type and language, access times, and referring website addresses. This data might be logged on those websites' web servers. Which data is logged and how that data is used depends on the privacy practices of the websites you visit and web services you use. Additionally, Microsoft Edge sends a unique browser ID to certain websites to enable us to develop aggregate data used to improve browser features and services.

Additionally, data about how you use your browser, such as your browsing history, web form data, temporary internet files, and cookies, is stored on your device. You can delete this data from your device using Delete Browsing History.

• Web note . Allows you to create ink and text annotations on the webpages you visit, and clip, save, or share them.
• Active reading . Allows you to create and manage reading lists, including websites or documents.
• Hub . Allows you to easily manage your reading lists, favorites, downloads, and history all in one area.

Some Microsoft browser information saved on your device will be synced across other devices when you sign in with your Microsoft account. For instance, in Internet Explorer, this information includes your browsing history and favorites; and in Microsoft Edge, it includes your favorites, reading lists, autofill form entries (such as your name, address, and phone number), and may include data for extensions that you have installed. As an example, if you sync your Microsoft Edge reading list across devices, copies of the content you choose to save to your reading list will be sent to each synced device for later viewing. You can disable syncing in Internet Explorer by going to Start > Settings > Accounts > Sync your settings . (For more information, see the Sync settings section of this privacy statement.) You can also disable syncing of Microsoft Edge browser information by turning off the sync option in Microsoft Edge Settings.

Microsoft Edge and Internet Explorer use your search queries and browsing history to provide you with faster browsing and more relevant search results. These features include:

• Search suggestions in Internet Explorer automatically sends the information you type into the browser address bar to your default search provider (such as Bing) to offer search recommendations as you type each character.
• Search and site suggestions in Microsoft Edge automatically sends the information you type into the browser address bar to Bing (even if you have selected another default search provider) to offer search recommendations as you type each character.

You can turn off these features at any time. In order to provide search results, Microsoft Edge and Internet Explorer send your search queries, standard device information, and location (if you have location enabled) to your default search provider. If Bing is your default search provider, we use this data as described in the Bing section of this privacy statement.

Cortana can assist you with your web browsing in Microsoft Edge with features such as Ask Cortana. You can disable Cortana assistance in Microsoft Edge at any time in Microsoft Edge Settings. To learn more about how Cortana uses data and how you can control that, go to the Cortana section of this privacy statement.

A number of Microsoft apps are included with Windows and others are available in Microsoft Store. Some of those apps include:

Maps app . The Maps app provides location-based services and uses Bing services to process your searches within the Maps app. When the Maps app has access to your location, and you have enabled location-based services in Windows, when you use the “@” key to initiate a search in supported text boxes in Windows apps, Bing services collects the text you type after the “@” key to provide location-based suggestions. To learn more about these Bing-powered experiences, see the Bing section of this privacy statement. When the Maps app has access to your location, even when the app is not in use, Microsoft may collect de-identified location data from your device to improve Microsoft services. You can disable the Maps app's access to your location by turning off the location service or turning off the Maps app's access to the location service.

You can keep track of your favorite places and recent map searches in the Maps app. Your favorite places and search history will be included as search suggestions. If you grant the Maps app access to your camera, you’ll be able to capture the location of where your photos took place – for instance, a photo of your car will also tell you where your car is parked. You can also share your location with other people in your contacts. If you're signed in with your Microsoft account, your favorite places, search history, and certain app settings will be synced across other devices and services. For more information, see the Sync and backup settings section of this privacy statement.

Camera app . If you allow the Camera app to use your location, location data is embedded in the photos and videos you take with your device. Other descriptive data, such as camera model and the date that the picture or video was taken, is also embedded in photos and videos. If you choose to share a photo or video, any embedded data will be accessible to the people and services you share with. Once enabled, you can always disable the Camera app's access to your location by turning off all access to the location service in your device's Settings menu or turning off the Camera app's access to the location service.

When the Camera app is open, it shows rectangles detected by the selected camera for areas in the image that are potentially used for image enhancement. The Camera app does not retain any image enhancing data. You can always change your camera access settings in the Windows Settings menu. The Camera app uses various device capabilities such as location, camera, microphone, video, and picture library. Please visit Microsoft Store to learn more.

Photos app . There are two versions of the Photos app available. The updated Photos app includes features like iCloud integration and local and cloud folder views. The previous legacy version of the Photos app includes features like Video Editor, the People tab, and Albums. You are using the updated Photos app if the “About” section in the Photos app settings indicates the app is the “Updated” Photos app. In some cases, a user may have both the updated Photos app and the Photos legacy version downloaded on their device.

The updated Photos app helps you organize, view, and share your photos and videos. For example, the Photos app presents different ways to group photos and videos by name, date taken, or date modified, and also in folders where those files are stored, such as stored locally on your device or synced to your device from OneDrive, iCloud, and other cloud services. The app also allows you to move, copy or upload files to different locations on your computer or to OneDrive. The All Photos tab displays your locally stored or synced photos and videos according to the date they are taken. The Favorites tab lets you view photos and videos you previously liked or favorited. The Folders tab allows you to view photos or videos by their storage location. There are also tabs where you can see your photos and videos from available cloud services (such as OneDrive and other third-party services) that you have synced to your device.

The Photos legacy app also helps you organize, view, and share your photos and videos. However, if you are using the Photos legacy app, you may see other features that are not available in the newer version of the Photos app, including Collections, Albums, Video Editor and the People setting. The Collection tab displays photos and videos according to the date they are taken. The Albums tab helps you organize your photos and videos by location and common tags. The Video Editor allows you to edit, create, and share videos.

The People setting can be enabled on the Photos legacy app's Settings page and in the People tab of the app. When enabled, the Photos legacy app will use face grouping technology to organize your photos and videos into groups. The grouping feature can detect faces in a photo or video and determine whether they are visually similar to faces in other photos and videos in your local photo collection. You can choose to associate a facial grouping with a contact from your People app.

When enabled in the Photos legacy app, your groupings will be stored on your device for as long as you choose to keep the groupings or the photos or videos. If the People setting is turned on, there will be a prompt to allow the Photos legacy app to continue to permit facial groupings after three years of non-interaction with the Photos legacy app. At any time, you can go to the Settings page in the Photos legacy app to turn the People setting on or off. Turning the feature off will remove facial grouping data from the Photos legacy app but will not remove your photos or videos. Learn more about the Photos legacy app and facial grouping .

If you choose to share a photo or video using the Photos app or the Photos legacy app, any embedded data (such as location, camera model, and date) will be accessible to the people and services you share the photo or video with.

People app . The People app lets you see and interact with all your contacts in one place. When you add an account to the People app, your contacts from your account will be automatically added to the People app. You can add other accounts to the People app, including your social networks (such as Facebook and Twitter) and email accounts. When you add an account, we tell you what data the People app can import or sync with the particular service and let you choose what you want to add. Other apps you install may also sync data to the People app, including providing additional details to existing contacts. When you view a contact in the People app, information about your recent interactions with the contact (such as emails and calendar events, including from apps that the People app syncs data from) will be retrieved and displayed to you. You can remove an account from the People app at any time.

Mail and Calendar app . The Mail and Calendar app allows you to connect all your email, calendars, and files in one place, including those from third-party email and file storage providers. The app provides location-based services, such as weather information in your calendar, but you can disable the app’s use of your location. When you add an account to the Mail and Calendar app, your email, calendar items, files, contacts, and other settings from your account will automatically sync to your device and to Microsoft servers. At any time, you can remove an account or make changes to the data that’s synced from your account. To configure an account, you must provide the app with the account credentials (such as user name and password), which will be sent over the internet to the third-party provider’s server. The app will first attempt to use a secure (SSL) connection to configure your account but will send this information unencrypted if your email provider does not support SSL. If you add an account provided by an organization (such as a company email address), the owner of the organizational domain can implement certain policies and controls (for example, multi-factor authentication or the ability to remotely wipe data from your device) that may affect your use of the app. This app uses your device capabilities such as location, camera. Please visit Microsoft Store to learn more.

Windows Operator Messages (previously Microsoft Messaging) app . The Windows Operator Messages app receives and shows account-related SMS texts from your mobile operator about your data plan (such as your billing and data limits) on your PC or device. These messages are stored locally on your device. From your device, you can also access, view, and delete these messages. This app uses your device capabilities such as Contacts. Please visit Microsoft Store on Windows to learn more.

The Clock app is your hub for time management and focus on Windows. When users sign in with their Microsoft account they can enable Microsoft To Do which is a cloud connected experience. When the user turns on Focus Session, session data is stored locally and user can clear it by going to the clock settings page. Additionally, Focus Sessions supports connecting to Spotify accounts to listen to ambient audio to help users focus. Visit Microsoft Store to learn more.

Microsoft Journal is a Windows application specifically designed for touch-focused, pen-capable devices such as tablets and 2-in-1 devices. It provides users with freeform personal note-taking experience. The app leverages artificial intelligence (AI) and machine learning to better recognize your handwriting that processes data locally on your device. When connected to Microsoft 365 (subscription required), users can seamlessly access their M365 calendar and contacts within the app. All user created content is automatically saved at the default save location in the document library for future reference. Journal lets you access photos library and the device camera and microphone so that you can add them to a workbook. Learn about Journal app here or visit Microsoft Store to learn more.

The Mobile plans app helps you get online easily and in more places on your Windows 10 PC and 11 LTE devices. Upon signing up for a data plan on your device, it establishes a connection with the mobile operator, enabling you to complete purchases through the mobile operator’s online portal. You will need a supported SIM card in order to use this app. The Mobile Plan App will use your IMEI, IMSI, EID, ICCID, and Country (coarse location determined by Cellular Network ID or Wi-Fi Reverse IP) to determine which mobile operators are available in your area. The mobile operator may send notifications to users through the Mobile Plans App. This app uses your device’s capabilities such as its camera and microphone. Visit Microsoft Store to learn more.

Microsoft PC Manager is available in select regions and is a desktop tool aimed at boosting your PC’s performance. Based on your request, PC Manager will scan your device, and allows you to delete unneeded or temporary documents, optimize cache, stop or recover from unauthorized changes, or use other features such as health check, one-click boost, storage clean-up, file and pop-up management, and protection of your default settings.

PC Manager will block pop-ups based on ad-block rules and the pop-up windows selected by you through custom block. If you agree to join the “Microsoft PC Manager Pop-up Plan,” when you block pop-up windows through custom block, you can help us optimize the pop-up management feature of Microsoft PC Manager by taking screenshots of the pop-up and sending them to Microsoft. Microsoft does not collect information other than screenshots, Windows title, and the class of Windows. Screenshots sent are only retained for a short period of time and regularly deleted. You can manage your Pop-Up Plan preferences through the PC Manager settings at anytime. The feedback feature in PC Manager may also process personal data if you include it in the feedback you provide to Microsoft. The feedback from users is regularly deleted after processing. Visit Microsoft Store to learn more.

The Snipping Tool is a handy utility in Windows that uses your microphone and pictures library to capture and store screenshots and screen recordings. The Snipping Tool includes a Text Action feature, which uses built-in optical character recognition (OCR) support. You can select and copy text directly from images using OCR. Additionally, you can use the Text Action feature to redact sensitive information from captured text. With clipboard integration items copied from the Snipping Tool are also copied to your clipboard. If you enable clipboard history across devices, the copied content can be used seamlessly across different devices. Users can manage their clipboard and snipping preferences through the Windows settings. Visit Microsoft Store to learn more.

The Sound Recorder app is a versatile tool designed for capturing audio via your microphone in various scenarios. While recording, you can mark key moments to easily locate important sections later. You can also trim, adjust volume levels, or apply other modifications as needed, and playback your recordings. Your recordings are autosaved and stored in your Documents folder for easy access, and you can share your recorded audio with friends and family. Visit Microsoft Store to learn more.

Microsoft Clipchamp is a video editor designed to make video creation easy. It allows users to combine videos, images, and audio files, as well as add text and effects, and then save the finished video to their device, or store their videos in their personal OneDrive via their Microsoft account. Users can also add stock videos and stock music or sound effects, stickers, graphical elements, backgrounds, and more. Users can choose to allow Clipchamp to access their camera and microphone to record videos directly from their device. To provide a better experience, such as which language to display to you, Clipchamp will collect your imprecise location. Users can access Clipchamp with a personal or family Microsoft account via the Clipchamp app for Windows 10 or Windows 11 and in the Edge or Chrome browser at https://app.clipchamp.com .

Media Player is the default built-in player of multimedia (audio and video) files. When you choose to open a multimedia file, Media Player will read the contents of that file. When you open Media Player, it will read the contents of your Music library and Video library folders to populate its own Music library and Video library pages inside the Media Player to help you organize, view, and play multimedia content.

To enrich your experience when playing music, Media Player will automatically attempt to display artist art and album art for the content you play and the content in your music library. To provide this information, Media Player sends an information request to Microsoft containing standard device data, such as your device IP address, device software version, your regional and language settings, and an identifier for the content. If desired, this feature can be disabled on the app’s Settings page.

Movies and TV. Microsoft Movies & TV allows you to rent or buy movies and TV episodes, and play them on your device.

To help you discover content that may interest you, Movies & TV will collect data about what movies and TV shows you watch, including the length of play and any ratings you give.

Movies & TV can also display and play local video files stored on your PC. To do this, it needs access to the video library on your device.

Windows Media Player Legacy. Windows Media Player Legacy allows you to play CDs and other digital content (such as video and audio files), rip CDs, and manage your media library. To enrich your experience when you play content in your library, Windows Media Player Legacy displays related media information, such as album title, song titles, album art, artist, and composer. To augment your media information, Windows Media Player Legacy will send a request to Microsoft which contains standard computer information, an identifier for the media content, and the media information already contained in your Windows Media Player Legacy library (including information you may have edited or entered yourself) so that Microsoft can recognize the track and then return additional information that is available.

Windows Media Player Legacy also allows you to play back content that is streamed to you over a network. To provide this service, it is necessary for Windows Media Player Legacy to communicate with a streaming media server. These servers are typically operated by non-Microsoft content providers. During playback of streaming media, Windows Media Player Legacy will send a log to the streaming media server or other web server(s) if the streaming media server requests it. The log includes such details as: connection time, IP address, operating system version, Windows Media Player Legacy version, Player identification number (Player ID), date, and protocol. To protect your privacy, Windows Media Player Legacy defaults to sending a Player ID that is different for each session.

Windows Hello provides instant access to your devices through biometric authentication. If you turn it on, Windows Hello uses your face, fingerprint, or iris to identify you based on a set of unique points or features that are extracted from the image and stored on your device as a template—but it does not store the actual image of your face, fingerprint, or iris. Biometric verification data that's used when you sign in doesn't leave your device. Your biometric verification data will remain on your device until you remove it. However, after a significant period of Windows Hello inactivity, you will be prompted to confirm that you want to continue to store your biometric verification data. You can delete your biometric verification data from within Settings. Learn more about Windows Hello .

Windows Search lets you search your stuff and the web from one place. If you choose to use Windows Search to search "your stuff," it will provide results for items on your personal OneDrive, your OneDrive for Business if so enabled, other cloud storage providers to the extent supported by those third-party providers, and on your device. If you choose to use Windows Search to search the web, or get search suggestions with Windows Search, your search results will be powered by Bing and we will use your search query as described in the Bing section of this privacy statement. Learn more about search in Windows .

Entertainment and Related Services power rich experiences and enable you to access a variety of content, applications and games.

The Xbox network is the online gaming and entertainment service from Microsoft that consists of software and enables online experiences across different platforms. This service lets you find and play games, view content, and connect with friends on Xbox and other gaming and social networks.

When you sign up for an Xbox profile, we assign you a gamertag (a public nickname) and a unique identifier. When you sign in on Xbox devices, apps, and services, the data we collect about your use is stored using these unique identifier(s).

Xbox consoles are devices you can use to find and play games, movies, music, and other digital entertainment. When you sign in to Xbox experiences—in apps or on a console—we also assign a unique identifier to your device. When your Xbox console is connected to the internet, for instance, and you sign in to the console, we identify which console and which version of the console’s operating system you’re using.

Xbox continues to provide new experiences in client apps that are connected to and backed by services such as the Xbox network and cloud gaming. When signed in to an Xbox experience, we collect required data to help keep these experiences reliable, up to date, secure, and performing as expected.

Data we collect about your use of Xbox services, games, apps, and consoles includes:

• When you sign in and sign out of Xbox, any purchases you make, and content you obtain.
• Which games you play and apps you use, your game progress, achievements, play time per game, and other play statistics.
• Performance data about Xbox consoles, Xbox Game Pass and other Xbox apps, the Xbox network, connected accessories, and your network connection, including any software or hardware errors.
• Content you add, upload, or share through the Xbox network, including text, pictures, and video you capture in games and apps.
• Social activity, including chat data and interactions with other gamers, and connections you make (friends you add and people who follow you) on the Xbox network.

If you sign in to use Xbox on another device capable of accessing the Xbox network, and that device includes a storage device (hard drive or memory unit), usage data will be stored on the storage device and sent to Microsoft the next time you sign in to Xbox, even if you’ve been playing offline.

Camera and Microphone . While using Xbox, players can use the device’s capabilities such as the microphone, camera and screen recording to improve their gaming experience. When an Xbox game is played in the Windows Game Bar, the camera and microphone may be used, including to read photos and videos and to capture and record screenshots.

Xbox diagnostic data . Diagnostic data has two categories: required and optional.

• Required . Xbox will send required data to Microsoft. The minimum data necessary to help keep Xbox safe, secure, up to date, and performing as expected.
• Optional . Optional data is additional data that you choose to share with Microsoft. Optional data may include additional details about the operation, usage, and performance of your Xbox products and services, as well as enhanced error reporting.

Learn more at Manage settings for optional data sharing .

Game captures . Any player in a multiplayer game session can record video (game clips) and capture screenshots of their view of the game play. Other players’ game clips and screenshots can capture your in-game character and gamertag during that session. If a player captures game clips and screenshots on a PC, the resulting game clips might also capture audio chat.

Captioning . During Xbox real-time (“party”) chat, players may activate a voice-to-text feature that lets them view that chat as text. If a player activates this feature, all voice communication in the party is captioned for the player. Microsoft uses the resulting text data to provide captioning of chat for players who need it, as well as the other purposes described in this statement.

Data use . Microsoft uses the data we collect to improve gaming products and experiences—making them safer and more fun over time.

Data we collect also enables us to provide you with curated experiences. This includes connecting you to games, content, and services, as well as presenting you with offers, discounts, and recommendations. To change your settings for these recommendations, visit Xbox online safety and privacy settings page.

Xbox data viewable by others . Your gamertag, game and play statistics, achievements, presence (whether you are currently signed in to Xbox), content you share, and other data about your activity on Xbox can be seen by:

• Other players signed in to Xbox.
• Customers of third-party services you’ve linked your profile to, or
• Other services associated with Xbox (including those of partner companies).

For example, your gamertag and scores that show on game leaderboards are considered public and cannot be hidden. For other data, you can adjust your privacy settings on consoles and at  Xbox.com  to limit or block what is shared with the public or with friends.

Learn more at Xbox online safety and privacy settings .

Xbox data shared with third parties including game and apps publishers . When you use an Xbox online game or any network-connected app on your Xbox console, PC, or mobile device, the publisher of that game or app has access to data about your usage to help the publisher deliver, support, and improve its product. This data may include: your Xbox user identifier, gamertag, limited account info such as country and age range, data about your in-game communications, any Xbox enforcement activity, game-play sessions (for example, moves made in-game, types of vehicles used in-game), your presence on the Xbox network, the time you spend playing the game or app, rankings, statistics, gamer profiles, avatars, or gamerpics, friends lists, activity feeds for official clubs you belong to, official club memberships, and any content you create or submit in the game or app.

Third-party publishers and developers of games and apps have their own distinct and independent relationship with users and their collection and usage of personal data is subject to their specific privacy policies. You should carefully review their policies to determine how they use the data. For example, publishers may choose to disclose or display game data (such as on leaderboards) through their own services. You may find their policies linked from game or app detail pages in the Microsoft Store.

To stop sharing game or app data with a publisher, remove its games or app from all devices where you have installed them. Some publisher access to your data may be revoked at https://microsoft.com/consent .

Children and family . If you have kids who want to use the Xbox network, you can set up child and teen profiles for them once they have Microsoft accounts. Adult organizers in your Microsoft family group can change consent choices and online safety settings for child and teen profiles on Xbox.com .

Learn more about managing Xbox profiles, at Xbox online safety and privacy settings .

For more information about Microsoft’s collection of data from children, including Xbox, please see the Collection of data from children section of this privacy statement.

Safety . In order to help make the Xbox network a safe gaming environment and enforce the Community Standards for Xbox, we may collect and review voice, text, images, videos and in-game content (such as game clips you upload, conversations you have, and things you post in clubs and games).

Anti-cheat and fraud prevention . Providing a fair gameplay environment is important to us. We prohibit cheating, hacking, account stealing, and any other unauthorized or fraudulent activity when you use an Xbox online game or any network-connected app on your Xbox console, PC, or mobile device. In order to detect and prevent fraud and cheating, we may use anti-cheat and fraud prevention tools, applications, and other technologies. Such technologies may create digital signatures (known as “hashes”) using certain information collected from your Xbox console, PC, or mobile device, and how you use that device. This can include information about the browser, device, activities, game identifiers, and operating system.

• Xbox 360 . This Xbox console collects limited required diagnostic data to keep your console functioning as expected while using a console connected to the Xbox network.
• If you choose, the camera can be used to sign you in to the Xbox network automatically using facial recognition. This data stays on the console and is not shared with anyone, and you can choose to delete this data from your console at any time.
• For game play, Kinect will map distances between your body's joints to create a stick figure representation of you that helps Kinect enable play.

Microsoft Store is an online service, accessible via PC, the Xbox Console and the Xbox App, that allows you to browse, download, purchase, rate, and review applications and other digital content. It includes:

• Apps and content for Windows devices such as phones, PCs, and tablets.
• Games, subscriptions and other apps for Xbox consoles and other devices.
• Products and apps for Microsoft 365, SharePoint, Exchange, Access, and Project (2013 versions or later).

We collect data about how you access and use Microsoft Store; the products you've viewed, purchased, or installed; the preferences you set for viewing apps in Microsoft Store; and any ratings, reviews, or problem reports you submit. Your Microsoft account is associated with your ratings and reviews; and if you write a review, the name and picture from your Microsoft account will be published with your review. Microsoft Store uses the region configured on your device to show relevant and eligible content and merchandising. Microsoft Store uses your device identifier to manage product rights tied to a specific device.

Permission for Microsoft Store apps . Many apps you install from the Microsoft Store are designed to take advantage of specific hardware and software features of your device. An app's use of certain hardware and software features may give the app or its related service access to your data. For example, a photo editing app might access your device's camera to let you take a new photo or access photos or videos stored on your device for editing, and a restaurant guide might use your location to provide nearby recommendations. Information about the features that an app uses is provided on the app's product description page in Microsoft Store. Many of the features that Microsoft Store apps use can be turned on or off through your device’s privacy settings. In Windows, in many cases, you can choose which apps can use a particular feature. Go to Start > Settings > Privacy or Privacy & Security , select the feature (for example, Calendar), and then select which app permissions are on or off. The lists of apps in Windows privacy settings that can use hardware and software features will not include "Classic Windows" applications, and these applications are not affected by these settings.

App updates . Unless you have turned off automatic app updates in the relevant Microsoft Store settings or have acquired an app provided and updated by the app developer, Microsoft Store will automatically check for, download, and install app updates to verify that you have the latest versions. Updated apps might use different Windows hardware and software features from the previous versions, which could give them access to different data on your device. You will be prompted for consent if an updated app accesses certain features, such as location. You can also review the hardware and software features an app uses by viewing its product description page in Microsoft Store.

Each app's use of your data collected through any of these features is subject to the app developer's privacy policies. If an app available through Microsoft Store collects and uses any of your personal data, the app developer is required to provide a privacy policy, and a link to the privacy policy is available on the app's product description page in Microsoft Store.

Sideloaded apps and developer mode . Developer features such as the "developer mode" setting are intended for development use only. If you enable developer features, your device may become unreliable or unusable, and expose you to security risks. Downloading or otherwise acquiring apps from sources other than Microsoft Store, also known as "sideloading" apps, may make your device and personal data more vulnerable to attack or unexpected use by apps. Windows policies, notifications, permissions, and other features intended to help protect your privacy when apps access your data may not function as described in this statement for sideloaded apps or when developer features are enabled.

Microsoft Start (formerly known as MSN or Microsoft News) is a content service that includes news, weather, sports, and finance. The Microsoft Start app is available on various platforms, including iOS and Android. The Microsoft Start service is also included within other Microsoft services, including the Microsoft Edge browser and widgets on Windows.

When you install the Microsoft Start, MSN Weather, or Microsoft News apps, we collect data that tells us if the app was installed properly, the installation date, the app version, and other data about your device such as the operating system and browser. This data is collected on a regular basis to help us determine the number of app users and identify performance issues associated with different app versions, operating systems, and browsers.

We also collect data about how you interact with Microsoft Start content, such as usage frequency and articles viewed, to provide you with relevant content. Microsoft Start provides an enhanced experience when you sign in with your Microsoft account, including allowing you to customize your interests and favorites. We use your location to provide you with relevant content such as local weather and news. You can manage personalization through Microsoft Start and Bing settings, as well as through settings in other Microsoft services that include Microsoft Start services. We also use the data we collect to provide you with advertisements that may be of interest to you. You can opt out of interest-based advertising through the advertising links within Microsoft Start services, or by visiting the Microsoft opt-out page .

Previous versions of MSN Money allow you to access personal finance information from third-party financial institutions. MSN Money only displays this information and does not store it on our servers. Your sign-in credentials used to access your financial information from third parties are encrypted on your device and are not sent to Microsoft. These financial institutions, as well as any other third-party services you access through MSN services, are subject to their own terms and privacy policies.

Microsoft Silverlight helps you to access and enjoy rich content on the Web. Silverlight enables websites and services to store data on your device. Other Silverlight features involve connecting to Microsoft to obtain updates, or to Microsoft or third-party servers to play protected digital content.

Silverlight Configuration tool . You can make choices about these features in the Silverlight Configuration tool. To access the Silverlight Configuration tool, right click on content that is currently being displayed by Silverlight and select Silverlight . You can also run the Silverlight Configuration tool directly. In Windows, for example, you can access the tool by searching for "Microsoft Silverlight."

Silverlight application storage . Silverlight-based applications can store data files locally on your computer for a variety of purposes, including saving your custom settings, storing large files for graphically intensive features (such as games, maps, and images), and storing content that you create within certain applications. You can turn off or configure application storage in the Silverlight Configuration tool.

Silverlight updates . Silverlight will periodically check a Microsoft server for updates to provide you with the latest features and improvements. A small file containing information about the latest Silverlight version will be downloaded to your computer and compared to your currently installed version. If a newer version is available, it will be downloaded and installed on your computer. You can turn off or configure updates in the Silverlight Configuration tool.

Digital Rights Management . Silverlight uses Microsoft Digital Rights Management (DRM) technology to help protect the rights of content owners. If you access DRM-protected content (such as music or video) with Silverlight, it will request media usage rights from a rights server on the Internet. In order to provide a seamless playback experience, you will not be prompted before Silverlight sends the request to the rights server. When requesting media usage rights, Silverlight will provide the rights server with an ID for the DRM-protected content file and basic data about your device, including data about the DRM components on your device such as their revision and security levels, and a unique identifier for your device.

DRM updates . In some cases, accessing DRM-protected content will require an update to Silverlight or to the DRM components on your device. When you attempt to play content that requires a DRM update, Silverlight will send a request to a Microsoft server containing basic data about your device, including information about the DRM components on your computer such as their revision and security levels, troubleshooting data, and a unique identifier for your device. The Microsoft server uses this identifier to return a unique DRM update for your device, which will then be installed by Silverlight. You can turn off or configure DRM component updates on the Playback tab in the Silverlight Configuration tool.

Windows Mixed Reality allows you to enable a virtual reality experience that immerses you in apps and games. Mixed Reality uses a compatible headset’s camera, microphone, and infrared sensors to enable motions and voice to be used to control gameplay and to navigate apps and games.

Microsoft collects diagnostic data to solve problems and to keep Mixed Reality running on Windows up to date, secure, and operating properly. Diagnostic data also helps us improve Mixed Reality and related Microsoft products and services depending on the diagnostic data settings you’ve chosen for your device. Learn more about Windows diagnostic data .

Mixed Reality also processes and collects data specifically related to the Mixed Reality experiences, such as:

• Mixed Reality maps distances between your body's joints to create a stick figure representation of you. If you are connected to the Internet, we collect those numeric values to enable and improve your experience.
• Mixed Reality detects specific hand gestures intended to perform simple system interactions (such as menu navigation, pan/zoom, and scroll). This data is processed on your PC and is not stored.
• The headset's microphones enable voice commands to control games, apps, or to enter search terms. Learn more about voice data collection .
• Windows Mixed Reality can also be used for audio and video communications through services such as Skype.

Zero Suicide is a Transformational Framework for Health and Behavioral Health Care Systems

The foundational belief of Zero Suicide is that suicide deaths for individuals under the care of health and behavioral health systems are preventable. For systems dedicated to improving patient safety, Zero Suicide presents an aspirational challenge and practical framework for system-wide transformation toward safer suicide care.

Talk with the Experts on the Zero Suicide Listserv

Join the Zero Suicide Listserv, an email discussion list for executives, providers, researchers, and advocates dedicated to the mission of safer suicide care.

Featured Content

Explore Zero Suicide

Your guide to understanding the Zero Suicide mission and framework, as well as a road map toward implementation.

Find out what researchers and implementers are saying about how Zero Suicide can transform systems for safer care.

Join the Zero Suicide movement, a call for safer suicide care powered by a network of implementors and innovators.

The Zero Suicide Toolkit is a detailed guide to Zero Suicide implementation and strategy.

A multi-source collection of readings, tools, videos, and webinars to help you understand and implement Zero Suicide.

The Seven Elements of Zero Suicide

The seven elements of Zero Suicide represent a systems change approach to safe and effective suicide care.

What Are Common Interview Questions?

Table of Contents:

• The next challenge is to complete a stellar resume and cover letter and get past the first round.
• Meeting the in-laws is less nerve-wracking than being judged and evaluated by people who will determine your future.
• In order to calm you down before an interview, the interviewers and hiring managers have told you that there are no right or wrong answers.

How can I astonish the interviewer?

How can I make a good impression on the interviewer? Be enthusiastic. When talking about yourself and your career, keep a positive attitude and be enthusiastic. dot. Promote yourself. dot. Narrate tales. dot. Pose inquiries. dot Demand the position.

The Indeed Editorial Team is made up of a talented and diverse group of writers, researchers, and subject-matter experts who use Indeed’s data and insights to provide helpful advice for navigating your career path.

During a job interview, first impressions can determine whether you receive a callback or are passed over for the position. The hiring manager’s perception of you can be greatly influenced by your speech, appearance, and behavior. You probably have many concerns about speaking and acting in certain situations if you are getting ready for an interview.

The five most frequently asked inquiries about how to dazzle the interviewer are covered in this article.

Why should we employ you?

1. When addressing the question “Why should we hire you?” you should start by emphasizing any qualifications and work history that are pertinent to the position you’re applying for. Always provide examples, personal anecdotes, and professional accomplishments to support your arguments to make them more convincing.

• Even in 2023, the most frequent and challenging job interview question will be “why should we hire you?”.
• Its difficulty stems from the fact that there are numerous possible responses to the question’s open-ended nature.
• You could, for instance, go over your resume and discuss how your professional background makes you a superb fit for the position.

In a job interview, what are three good questions to ask?

Can you tell me more about the day-to-day duties of the role? is one of seven excellent interview questions. How could I possibly make you happy in the first three months? Exist opportunities for growth and training within the position or business? In the upcoming five years, where do you see the company going?

Make sure you have some questions prepared for the interviewer to answer at the conclusion so they will know you came prepared and are interested in the position.

The interview is going well for you. The interview session is winding down now that you have confidently responded to all of the recruiter’s questions. If you want to have a chance of getting the job, always say yes when asked if you have any questions for me.

Having a list of questions prepared for an interviewer makes you appear enthusiastic, interested, and engaged, all traits that the employer will be looking for. It also gives you one more chance to emphasize your relevant skills and experience.

The seven most typical interview questions are listed below

Where do you see yourself in five years? is among the top 7 frequently asked interview questions. What are your assets and liabilities? Why should we employ you? Describe your background and previous employment for me. dot. Why do you want to work for us? What are your salary goals? Which abilities or qualifications will help you succeed in this position?

• You recently received a job interview for a position that seems fantastic. Fantastic! What comes next?
• If you want to make a great first impression and stand out from the crowd, you must perform well in interviews.
• Even though no two job interviews will be the same, most job seekers will most likely face a certain set of interview questions.

Why should I hire you?

When addressing the question “Why should we hire you?” you should start by emphasizing any qualifications and work history that are pertinent to the position you’re applying for. Always provide examples, personal anecdotes, and professional accomplishments to support your arguments to make them more convincing.

• In 2023, “Why should we hire you?” will likely remain one of the most popular and challenging interview questions.
• The fact that there are many possible responses to the question’s open-ended nature makes it particularly challenging.
• To illustrate how your work experience makes you a great fit for the position, you could, for instance, go over your resume.

How to succeed in an interview

Inform yourself about the truth. dot. Take the interviewer’s advice to heart. dot. Never insult a professor, a friend, a boss, or your college. dot. Observe your grammar. dot. Be ready to answer some private inquiries. dot. You should wait for the interviewer to bring up pay and benefits. dot. The first interview is not the time to expect a job offer. dot. A happy, enthusiastic note to end on.

During interviews, your personality often has more of an impact than your qualifications. Along with your experience and education, your demeanor, attitude, social competence, and communication skills are assessed.

You and the interviewer must converse in order to share ideas and information. You two can only ascertain whether you, the company, and the job are a good fit through such a conversation. It’s important to plan ahead.

Don’t be late. Typically, this means arriving 10 to 15 minutes early. Frequently, interviewers are prepared in advance of the scheduled interview.

What coping mechanisms do you employ when under pressure?

Develop effective coping skills. Take a moment to reflect on the circumstance you’re in. Try to sum up your situation in one or two sentences. Be aware of your feelings regarding the circumstance and give them a name. Accept your feelings; given the circumstances, it is understandable that you would feel the way you do. dot. Study more.

A difficult situation might only last for a brief period of time, such as making it through an audition for the school play or hitting the game-winning foul shot.

But there are times in life when we face challenges that can make us anxious for a few days, weeks, or even months. Even if we’re not constantly thinking about the stress, it can be like a soundtrack to our lives.

These types of protracted stressful situations have probably occurred to you if you’re like most people. Stress levels rise when one feels unprepared or unsatisfied with the circumstances. Over time, stressful situations can deplete our energy. Finding solutions to them can make us stronger.

What are the three guiding principles of an interview?

Be professional, be prepared, and be yourself—these are the three golden rules of interviews. You’ve finally received the call you’ve been waiting for. An interview with a hiring manager is desired.

The call you have been anticipating has arrived. You are being sought out for an interview by a hiring manager. Your strategy for seizing this chance will make all the difference now that your dream job is one step closer.

I’ve helped thousands of candidates prepare for interviews as a recruitment agent. I have found that if a candidate doesn’t adhere to these three golden rules, they could lose the job at the last minute, even if they are incredibly qualified.

Hiring managers will anticipate that you are familiar with their organization. Take the time to research this because it will most likely come up. Who founded it and when? What are the main goods or services? And what does the organization do?

In what way do you greet the interviewer?

You can make a good first impression by shaking the interviewer’s hand firmly, grinning warmly, and making eye contact. It’s important to respond to greetings properly in every culture.

It’s likely that interviewers’ initial impressions of you will affect their choice. Sadly, a lot of job applicants neglect to prepare for this part of the interview, and the outcomes can be disastrous.

You can create a positive first impression by shaking the interviewer’s hand firmly, grinning warmly, and making eye contact. The proper response to the greeting is crucial in every culture.

In a formal setting, the interviewer might start by saying:

Why do you want this job?

I believe I have the knowledge necessary to succeed in this role and at the company because… “I see this opportunity as a way to contribute to an exciting, forward-thinking, fast-moving company or industry, and I feel I can do so with my….”.

It’s a typical interview question, but it can be difficult to respond to, especially if you try to wing it. It is dangerous to skip practicing a thoughtful response to this question because it might determine whether or not a potential employer extends you a job offer.

And a lot of hiring managers are currently asking this question to job candidates. Employers want to be sure that new hires are serious about the opportunity and interested in staying with the company for the long term because so many professionals have quit their jobs as part of “The Great Resignation.”.

In a recent survey by Robert Half, 4 in 10 U.S. employees reported that they plan to change jobs within the next six months. Learn why many professionals are motivated to pursue new employment opportunities by viewing an infographic of our survey findings.

What do you say when asked to describe yourself?

The “tell me about yourself” question should be answered with information about your present circumstances, your prior employment history, your qualifications for the position, and how you fit in with the company’s values. Tell the interviewer about your current position and a recent significant achievement or positive feedback you received.

When asked in an interview, “Tell me about yourself,” it can be challenging to respond if you are unprepared. Finding a job can be difficult enough without having to deal with the awkwardness of responding to such a private, open-ended question, especially in a down economy.

You should also know how to ace the interview question, “Do you have any questions for me?”

Given that it can be challenging to talk about yourself without any rules, you might feel lost when trying to respond to this question.

What assets do you bring to the business?

Consider your passion for the field, the company, and your desire to stand out. Your response should demonstrate why you would be competent in the position by connecting your personal qualities, such as your drive and willingness to learn, to the skills the employer is looking for.

‘Why do you think you will be successful in this job?’ is a question that comes up during interviews and is very similar to this one. Both selling yourself and doing your research on the company before the interview are necessary. The company question, however, calls for you to think beyond your current position and consider how you can serve the organization in the long run.

After all, hiring and preparing graduates is seen as an investment in the future by recruiters. They expect at least some of their newly hired graduates to stay with them over the long term, even though they are aware that not all of them won’t. If you intend to stay with the company after your graduate program is over and if you have thought about how your career might advance with them, they will be curious to know.

You must thoroughly research your employers if you want to successfully respond to this question.

When an interview is over, what do you say?

“I am grateful to have been interviewed with you today. I now have a clear picture of the situation, thanks to you. I believe that the organization would benefit from my experience and achievements. Do you require any additional information to verify that I am the best person for this position?

Jamie Birt is a career coach with five years of experience guiding job seekers through the job search through one-on-one coaching, webinars, and events. Helping people find purpose and belonging in their careers drives her.

In order to improve your chances of receiving an offer, it’s critical to leave a job interview on a positive note. Your conclusion can help you stand out from the competition and leave a lasting impression on the hiring manager.

This article explains the importance of closing interview statements, offers a list of 10 effective closing statements, and offers advice on how to make a great first impression.

What are the ten most typical interview questions and their responses?

Ten standard interview questions and responses. dot. About yourself, please. dot. Dot, what drew you to our business? Tell me about your strong points. dot. What are your weaknesses? What are your goals for the next five years? Can you tell me about a time when you faced a business challenge? cached.

Practice is the most crucial aspect of interview preparation.

It is crucial to be aware of potential interview questions so that you can prepare answers in advance and feel comfortable speaking up under pressure.

To make sure your upcoming interview goes well, our knowledgeable recruitment consultants in New Zealand have compiled a list of essential interview questions and responses.

What makes you want this job?

Give specific examples of how you can assist this company in achieving its objectives and emphasize any relevant transferrable skills that will help you stand out as the ideal candidate. Make a list of any recent successes you can mention and any difficulties you’ve encountered recently that might be relevant to this new position.

The interview question “Why do you want this job?” is one that many candidates find difficult to answer. Although it may appear to be a straightforward question at first, mistakes can happen. Therefore, it’s crucial that you are able to articulate why you are interested in the position and why you initially decided to apply.

Here are some important things to keep in mind when providing a compelling response to the crucial interview question, “Why do you want this job?”

When a hiring manager asks this question, what they really want to know is how much you know about their company, how this role fits into your overall career plan, how it will help you develop and challenge you, and why the company appeals to you.

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• What Common Interview Questions Are
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• What Are The Common Interview Questions?
• Which Ten Interview Questions Are Most Common?

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