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How To Mention A Referral In Your Cover Letter (With Examples)

  • How To Sign A Cover Letter
  • Salary Requirements In Cover Letter
  • Referral In Cover Letter
  • Cover Letter Body
  • Use Dear Sir Or Madam?
  • Use Mrs. Or Ms.?

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Having a referral by someone who is already employed at the company you’re applying to can be an excellent way to get your foot in the door. Mentioning a referral in your cover letter is one of the ways to do this.

To help you write the best referral in your cover letter, we’ll go over how to include a reference in a cover letter, provide some referral cover letter examples, and some benefits to being referred.

Key Takeaways:

Make sure you have a reliable referral that is in good standing with a company, and that they know they are being included before putting down a referral.

Candidates that are referred also tend to feel more of an obligation to the company, their reference, and their team, allowing them to get up to speed more quickly and adapt to the new culture and workplace more efficiently.

Writing a cover letter with referral will allow you to highlight the key skills you can bring to the position and provide specific examples of why you are the best fit for this job.

How To Mention A Referral In Your Cover Letter (With Examples)

What is a referral cover letter?

How to mention a referral in your cover letter, referral cover letter examples, who to ask for a referral, the benefits of being referred, referral in your cover letter faq, final thoughts, expert opinion.

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A referral cover letter is an application document for a potential job opportunity that mentions a mutual contact you may share with the hiring manager or someone in the company. This connection can be an old colleague, a friend, or a networking acquaintance who likely works at the company you are applying to.

When done effectively, you can drop their name in your cover letter to emphasize how your skills and abilities align with the job and how you’ve worked with your referral in the past. You can mention specific projects and details that you know this person may be able to vouch for.

Your cover letter is the first thing your employer or hiring manager is likely to see, so use it as your moment to shine. This document will allow you to provide additional details about your education, qualifications, skills, and work ethic. You can point to specific projects and challenges you may have experienced and discuss how you overcame them and how those abilities translate to the job you are applying for.

When mentioning a referral in your cover letter, make sure your referral knows you are including them before, and then mention their name in the letter and explain why they are recommending you. Here is a more detailed list of how to add reference in cover letter:

Make sure your referral knows. Mentioning a referral in your cover letter is appropriate when you have directly contacted the person you’re planning to mention as your referral. This could be someone you contacted or someone that contacted you. It can even be someone who is not your contact on LinkedIn or other networks, but you’ve reached out to them, and they’ve agreed to be a referral.

However, in instances where you have not asked for explicit permission from the person you’re planning to use as your referral or this person is not in good standing with their employer, you should stay clear of mentioning them in your cover letter .

Mention who is referring you. The purpose of the cover letter is to impress from the start . Mention your referral within the first paragraph of your note. To do this effectively, include:

The person’s name

How you know them

How they are familiar with your skills and qualifications

Explain why they are recommending you. You can give the hiring manager a quick summary of why they are recommending you and how your past experience gives you the skills required to do the job well.

Keep it short. Try to keep your referral to one single paragraph in your cover letter. The rest of your letter should expand more on you and your skills, including how the things you have learned in previous work environments are transferable to your new role .

Send a copy of your cover letter to your referral. The last thing you should do is send a copy of your cover letter to your referral so they can read it over. Doing this is a nice gesture and allows them to know what you are saying about them. Be sure to also thank them for their help.

We’ve included some examples of how it may look to include a referral in your cover letter.

Cover letter with referral example

Dear Angela Morris, I am writing to inquire about the Marketing Director position, which came highly recommended to me by Bill Jeffries, Vice President of Marketing at Apple, Inc. Bill and I worked closely together for several years at Nabisco, where we tackled a variety of event coordination and digital lead generation efforts. Bill believes my marketing experience and skill for developing memorable events can have a profound impact on the marketing team and organization as a whole.
Dear Larry Smith, Bill Jeffries suggested I reach out to you regarding the Marketing Director position at Apple, Inc. I met Bill while coordinating a conference at the end of last year. We worked closely together with vendors, contracts, and design. He was able to see my ability to bring booths to life, develop innovative ideas to capture new leads, and drive to continually improve marketing programs, which is why he’s referred me to this role on your team.
Dear John Riley, Tom Johnson suggested I contact you regarding the Customer Representative Position at XYZ Company. I worked with Tom last year when we worked together at ABC Corp. Working closely together allowed him to see my ability to connect with others and drive sales. This is why he referred me to this role and your team.

Getting a referral when you don’t know someone well can sometimes be tricky. But there are a variety of ways to be referred for a job . A connection at the company you’re applying for might inquire whether you’re interested in exploring new job opportunities. You may have an old connection on LinkedIn that you forgot about.

LinkedIn is a great tool to explore whether you know anyone at the company you are applying to. You can easily see if you know an existing connection or if one of your contacts knows someone at the company currently.

Once you choose someone to provide a referral , be sure to reach out to them before applying for the job. Ask if they are willing to give you a referral for the job. Even if you assume this person will build your credibility with the hiring manager, it’s important to check with them first. You don’t want to bombard someone at the last minute, and you certainly don’t want to tell the hiring manager that a person has vouched for you when they actually haven’t.

To do this, you can send them an email or a letter asking them for a referral. Similar to a reference letter , this will give the person you are asking a chance to look over the requirements and think about how they can best help you. This also gives them an opportunity to opt out of a referral in case they don’t feel comfortable.

Being a candidate who is referred by someone respected in the company is a tremendous benefit for you as a job seeker such as an expedited hiring process or the ability to highlight key skills. Here are some more benefits of being referred.

It can quicken the hiring process. Even if a company doesn’t have a formal employee referral program , the human resources (HR) department typically welcomes referrals. They help to expedite the hiring process and ensure that strong candidates fill open spots on teams.

Allows the interviewer to see you in a different light. When you are referred for a job, it might feel like a lot to live up to. However, if you view it as a step up during your interview process , you will be better suited for your interview. Ultimately, having a candidate referred gives the hiring manager an authentic glimpse into the kind of employee you will be and will help them relate your experience to the position.

A better understanding of the company culture. The person who referred you will likely be asked to provide insights into how you will fit into their company culture . However, there is no need to worry because the person who referred you would not have vouched for you if they didn’t think you were the right fit for this job.

Being able to highlight key skills. Putting this referral in your cover letter will allow you to highlight the key skills you can bring to the position and provide specific examples of why you are the best fit for this job. Cover letters give you another area to share additional details that your resume may not include.

Should you mention a referral in a cover letter?

Yes, you should mention a referral in your cover letter. Mentioning a referral in a cover letter helps to emphasize how your skills and abilities align with the job and how you’ve worked with your referral in the past. The best way to do this is to mention specific projects and details how you know the person and how they can vouch for you.

Who should be a referral for a job?

A referral should be someone you know such as an old colleague, former classmate, or someone from your network who works at the company you are applying for. The person who is referring you should be a current employee and someone you trust. They should be able to help highlight your strengths and abilities.

How do you mention a referral in your cover letter?

To mention a referral in your cover letter be sure to mention by name the person who referred you and your relationship to the. This should be a person who is a current employee who can highlight your skills and abilities. Your referral in your cover letter should be kept short and to the point.

If you come into a company with the right type of referral and a person who can actively vouch for your work ethic, you’ll already place yourself ahead of the competition. Even if you have a vast network and land your dream job, continue to network . Ensure that you always depart work environments on good terms with colleagues and managers. You never know who you will cross paths with later in your career journey: the broader your network, the better chance you will have to name-drop in the future.

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How To Mention A Referral In Your Cover Letter

Martha Nicks Career Services Provider

“My colleague XXX recommended that I contact you directly about this position ” is an easy way to name drop your referral in the cover letter. To strengthen the statement, add something about the relationship of the referral to the company.

University of South Florida – Cover Letter Do’s & Don’ts

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Caitlin Mazur is a freelance writer at Zippia. Caitlin is passionate about helping Zippia’s readers land the jobs of their dreams by offering content that discusses job-seeking advice based on experience and extensive research. Caitlin holds a degree in English from Saint Joseph’s University in Philadelphia, PA.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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How to Write a Reference Letter (Template & Examples)

By Ammar Ahmed

Published: January 29, 2024

A reference letter serves as a formal endorsement of an individual’s skills, character, and achievements, typically penned by a former employer, colleague, or academic mentor. 

This guide aims to empower professionals with the tools and knowledge to craft effective reference letters, combining best practices with practical templates to streamline this essential task.

Types of Reference Letters

Understanding the different types of reference letters is crucial for professionals, as each type caters to specific contexts and highlights various aspects of an individual’s profile. Below, we explore three key types: Professional, Academic, and Character Reference Letters.

Professional Reference Letters

Professional reference letters are written by a previous employer, supervisor, or professional colleague. They focus on the applicant’s work experience, skills, and professional achievements. These letters are often required during job applications or for career advancement opportunities. 

These letters should detail the individual’s role, responsibilities, key accomplishments, and work ethic. It’s essential to mention specific instances where the individual demonstrated their skills and contributed to the organization’s success.

Related Article: Who to Use for Professional References 

Academic Reference Letters

Academic reference letters are typically requested for educational pursuits, such as college admissions, scholarships, or academic awards. Written by teachers, professors, or academic advisors, these letters highlight the individual’s academic achievements, intellectual capabilities, and potential for future success in their field of study. 

They should reflect on the individual’s academic performance, participation in class, and any notable projects or research work. This type of letter often emphasizes the individual’s dedication, curiosity, and ability to overcome academic challenges.

Character Reference Letters

Character reference letters focus primarily on the personal attributes of an individual. They are usually written by someone who knows the person well but is not a family member, such as a mentor, family friend, or community leader. 

These letters are particularly important when assessing an individual’s suitability for a role that requires a high degree of trust and integrity. They should provide insights into the individual’s character, values, and behaviors, illustrating how these traits have been beneficial in various situations.

Related Article : How Many References Should You Have? 

Letter of Recommendation Examples

In crafting a letter of recommendation, it’s essential to tailor the content to the specific needs and strengths of the individual. Whether it’s for a professional role, character assessment, or a remote work position, each letter should effectively highlight the candidate’s unique qualities and contributions. 

These examples are designed to provide a clear understanding of how to articulate a candidate’s abilities and achievements in a manner that resonates with the recipient, ensuring the letter is both compelling and relevant to the candidate’s desired opportunity.

Professional Employment Reference Letter

Taylor Robinson Hiring Committee Chair Innovatech Solutions 321 Future St. Techville, TV 32167 April 5, 2024

Dear Mr./Ms. Robinson,

It is with great enthusiasm that I recommend Laura Smith for the position of Project Manager at Innovatech Solutions. As the Senior Director of Project Management at TechGenius, I had the privilege of observing Laura’s professional growth and remarkable contributions over her four-year tenure as an Assistant Project Manager.

Laura’s standout achievement was her leadership in the “GreenTech Initiative” project in 2020. Under her guidance, the project not only met but exceeded its objectives, achieving a 30% increase in energy efficiency for our client’s products. Her strategic planning, combined with her ability to seamlessly integrate new technology into existing systems, was critical to the project’s success. Laura’s innovative approach and meticulous attention to detail were instrumental in securing a 15% grant for future sustainability projects for TechGenius.

Beyond her technical skills, Laura’s interpersonal abilities truly set her apart. Her team leadership and conflict resolution skills were pivotal during challenging project phases, ensuring team cohesion and maintaining client satisfaction. Her mentorship of junior staff members has left a lasting positive impact on our department.

I am confident that Laura will bring the same level of exceptional performance, dedication, and innovation to the Project Manager role at Innovatech Solutions. Her blend of strategic foresight, technical expertise, and leadership ability makes her an excellent fit for your team. I strongly recommend her for this position and believe she will be a valuable asset to your organization.

Please feel free to contact me for any further information or clarification.

John Doe Senior Director of Project Management, TechGenius [email protected] +1 555 123 4567

Character Reference Letter for a Coworker

Jane Doe Human Resources Manager Green Earth Initiatives 123 Business Rd. Business City, BC 12345 January 1, 2024

Dear Ms. Doe,

I am writing to express my wholehearted support for Emily Johnson’s application for the Community Outreach Coordinator position at Green Earth Initiatives. As Emily’s coworker at Design & Innovate Corp for over five years, I have had the privilege of witnessing her exceptional character and dedication to community service.

Emily has always been more than just a proficient graphic designer ; she is a driving force for positive change within our community. One of her most notable contributions was her volunteer work with the local “Food for All” campaign, where she not only designed impactful promotional materials but also played a crucial role in organizing community food drives. Her efforts helped raise awareness and significant donations for the cause, demonstrating her compassion and commitment to helping those in need.

What truly sets Emily apart is her genuine empathy and integrity. She often takes the initiative to support new team members and creates an inclusive and welcoming work environment. Her ability to connect with people from diverse backgrounds, combined with her strong ethical values, makes her an outstanding role model and team player.

Emily’s passion for community engagement, along with her innate ability to inspire and mobilize people toward a common goal, makes her an ideal candidate for the Community Outreach Coordinator role. I am confident that her exceptional interpersonal skills and dedication to social causes will enable her to excel in this position and make a meaningful impact at Green Earth Initiatives.

Please do not hesitate to contact me if you require any further information or insights regarding Emily’s character and abilities.

Warm regards,

David Thompson Senior Graphic Designer, Design & Innovate Corp [email protected] +1 555 678 9101

Remote Work Employment Reference Letter

Alex Martinez Hiring Manager VirtualTech Inc 456 Justice Ave. Law City, LC 45678 March 10, 2024

Dear Attorney Martinez,

I am delighted to recommend Mark Benson for the position of Lead Software Engineer at VirtualTech Inc. As the CTO of NetSolutions, where Mark has been working remotely for the past three years, I have had ample opportunity to observe his exceptional technical abilities and adaptability to the remote working model.

During his tenure with us, Mark was instrumental in developing our flagship product, CloudSync, a complex cloud storage solution. His technical expertise, particularly in cloud computing and cybersecurity, was vital in overcoming the project’s significant challenges. Despite the remote setting, Mark’s consistent communication and collaboration were standout qualities. He regularly led virtual team meetings and coding sessions, ensuring that all team members, regardless of their location, were aligned and engaged.

What impresses me most about Mark is his self-motivation and time management skills, crucial in a remote work environment. He has an innate ability to prioritize tasks effectively and meet deadlines without compromising on the quality of work. His initiative to conduct weekly virtual training sessions for the team not only enhanced our collective skill set but also fostered a sense of community and teamwork among remote employees.

Mark’s blend of technical acumen, excellent communication, and leadership skills, along with his proven ability to thrive in a remote work environment, makes him an ideal candidate for VirtualTech Inc. I am confident that he will be a valuable asset to your team and contribute significantly to your company’s success in the digital realm.

Please feel free to contact me if you would like further information or specific examples of Mark’s work and achievements.

Susan Lee Chief Technology Officer , NetSolutions [email protected] +1 555 234 5678

What to Include in a Reference Letter

When composing a reference letter, it’s essential to include certain key elements to ensure the letter is effective and provides a comprehensive overview of the candidate’s qualifications.

These elements include:

1. Sender’s Information

The sender’s information is a critical component of any reference letter, as it establishes the credibility and authority of the person writing the letter.

This section should be clearly outlined at the top of the letter and include the following details:

  • Name: The full name of the individual writing the reference letter.
  • Title or Position: The professional title or position of the sender, which adds weight to the reference. This should be the current title or the one held while working with the individual being recommended.
  • Company or Organization: The name of the company or organization where the sender is employed or affiliated.
  • Contact Information: Including an address, phone number, and email address is crucial. It not only offers a means for the recipient to verify the information or seek further clarification but also demonstrates transparency and openness.

2. Recipient’s Information

  • Name: The full name of the recipient. If the recipient’s name is not known, a general title or department can be used, such as “Hiring Manager” or “Admissions Committee.”
  • Title or Position: Including the recipient’s professional title or position helps in directing the letter to the appropriate person, especially in large organizations where multiple individuals may be involved in the decision-making process.
  • Company or Organization: The name of the company or organization where the recipient works. This acknowledges the professional setting into which the candidate is seeking entry or advancement.
  • Address: The full postal address of the company or organization. 

3. Salutation

The salutation in a reference letter is more than just a formality; it sets the tone for the communication and shows respect for the recipient.

Here are key elements to consider:

  • A Formal Greeting: Begin with a formal greeting such as “Dear,” which is universally recognized as professional and respectful.
  • Addressing the Recipient: If you know the recipient’s name, use it directly after the greeting, e.g., “Dear Mr. Smith,” or “Dear Dr. Jones.” 
  • Inclusive and Respectful Language: If the recipient’s name or gender is unknown, use a neutral and inclusive salutation like “Dear Hiring Manager,” “Dear Selection Committee,” or “To Whom It May Concern”. 

4. Opening Paragraph

The opening paragraph of a reference letter is pivotal in establishing the context of your relationship with the candidate and setting the stage for the endorsement to follow.

Here are some elements to include in this initial section:

  • Introduce Yourself: Start by introducing yourself to give the recipient an understanding of who you are. Mention your name and your professional position or title, as this adds credibility to your recommendation.
  • Your Relationship with the Candidate: Clearly state your professional or academic relationship with the person you are recommending. This could be as their supervisor, colleague, professor, or mentor.
  • Duration of Relationship: Include how long you have known the individual. This time frame helps the recipient gauge the depth and extent of your experience with the candidate.
  • Purpose of the Letter: Briefly mention the purpose of your letter – to recommend the individual for a specific position, program, or opportunity. This sets a clear context for the rest of your letter.

5. Body Paragraphs

The body paragraphs are the core of the reference letter, where you provide detailed insights into the candidate’s qualifications, skills, achievements, and character.

Here’s how to structure this section effectively:

  • Specific Examples and Details: Use concrete examples to illustrate the person’s skills and qualifications. For instance, if you are highlighting their leadership skills, mention a specific project they led and the positive outcomes that resulted from it.
  • Highlight Relevant Experiences and Accomplishments: Discuss experiences that directly relate to the position or opportunity the individual is pursuing. For example, if they’re applying for a managerial role focus on instances where they demonstrated effective management skills.
  • Unique Qualities or Strengths: Point out any unique strengths or qualities that make the individual stand out. This could include exceptional problem-solving skills, innovative thinking, or a strong commitment to teamwork.
  • Personal Anecdotes or Stories: Including a brief story or anecdote can make your letter more engaging and memorable. This could be an instance where the individual overcame a significant challenge or went above and beyond in their role.
  • Balanced Perspective: While it’s important to focus on positive attributes, offering a balanced perspective can add authenticity to your letter. If appropriate, you can mention areas where the candidate has shown growth during your relationship.

Remember, the goal of these paragraphs is to provide a vivid picture of the candidate’s abilities and character. Well-chosen examples and stories make your endorsement more convincing and help the recipient understand why the individual is an excellent fit for the opportunity.

6. Closing Paragraph

The closing paragraph of a reference letter is where you encapsulate your overall recommendation and express your support for the individual.

Here are some elements to include:

  • Summarize Key Points: Briefly restate the most important qualities, achievements, or skills of the candidate that you have highlighted in the letter. This reinforces your endorsement and reminds the reader of the candidate’s suitability for the position or opportunity.
  • Express Your Strong Recommendation: Clearly state your confidence in the candidate and your belief in their suitability for the role or opportunity. Use affirmative language like, “I highly recommend,” or “I am confident that,” to leave no doubt about your support.
  • Offer to Provide Further Information: Indicate your willingness to provide additional information or clarification if needed. This shows your genuine support and readiness to assist further in the candidate’s application process.
  • Contact Information Reminder: Although your contact information is already at the top, a brief reminder here ensures that it is easily accessible for the reader, should they wish to follow up with you.

7. Closing Salutation

Here’s how to conclude your letter appropriately:

  • Use a Professional Closing: Opt for a formal and universally accepted closing phrase. Common examples include “Sincerely,” “Best regards,” or “Yours truly.” 
  • Consistency with the Tone: Ensure that the closing salutation matches the overall tone of your letter. If your letter is highly formal, a closing like “Sincerely” is appropriate. For a slightly less formal tone, “Best regards” can be a good choice.
  • Space for Signature: If you are sending a hard copy or a scanned version of the letter, leave space for your handwritten signature above your typed name. This personal touch adds authenticity to the document.
  • Typed Name and Title: Below the signature space, type your full name and title again. 

Related Article: When Do Employers Check References?

Reference Letter Template

This reference letter template is designed for professionals to easily adapt and customize according to the specific needs of the individual being recommended. Simply fill in the blanks and modify the text as necessary to suit your context.

[Your Name] [Your Title or Position] [Your Company or Organization] [Your Contact Information (Address, Phone Number, Email)] [Date]

[Recipient’s Name] [Recipient’s Title or Position] [Recipient’s Company or Organization] [Recipient’s Address]

Dear [Recipient’s Name],

I am writing to recommend [Candidate’s Full Name] for [Position/Opportunity/Program] at [Recipient’s Company/Organization/School]. As [Your Position] at [Your Company/Organization], I have had the pleasure of working with [Candidate’s Name] for [Duration of Relationship] and have witnessed [his/her/their] significant contributions first-hand.

[In this paragraph, provide specific examples of the candidate’s skills, achievements, and qualities. Mention a particular project or responsibility and the impact of their work. Highlight any unique attributes that set the candidate apart.]

[This paragraph should continue to build on the candidate’s qualifications. Include personal anecdotes or stories that illustrate their capabilities and character. Focus on how their contributions positively affected your team or organization.]

I am confident that [Candidate’s Name] will bring [his/her/their] remarkable [skills/qualities, such as leadership, creativity, dedication] to [Recipient’s Company/Organization/School]. [His/Her/Their] ability to [specific skill or contribution] makes [him/her/them] well-suited for [Position/Opportunity/Program]. I strongly endorse [his/her/their] candidacy and believe [he/she/they] will be a valuable addition to your [team/program/organization].

Please feel free to contact me at [Your Contact Information] if you require any further information or specific examples of [Candidate’s Name]’s work and achievements.

[Your Handwritten Signature (if applicable)]

[Your Typed Name] [Your Position]

Related Article: How to Provide References for a Job

Tips for Writing Letters of Recommendation

Crafting effective letters of recommendation requires a delicate balance of showcasing the candidate’s strengths, providing specific examples, and employing persuasive language. Here are some valuable tips to help you navigate the intricacies of this crucial task.

Quantify Achievements

When writing a letter of recommendation, it’s powerful to quantify the candidate’s achievements. Use specific figures and statistics to illustrate their accomplishments. For example, instead of saying “significantly increased sales,” specify “increased sales by 30% over six months.” This provides concrete evidence of their capabilities and makes their achievements more tangible and credible. Quantifying contributions also helps the recipient gauge the scale and impact of these accomplishments, offering a clearer picture of the candidate’s potential.

Connect to the Position or Opportunity

Tailor the letter to the specific position or opportunity the candidate is applying for. Highlight skills and experiences that are directly relevant to the job requirements or academic program. For instance, if the candidate is applying for a leadership role, emphasize their successful team management experiences. This shows that you understand what the role entails and have thoughtfully considered how the candidate’s skills and experiences make them a good fit, making your recommendation more relevant and persuasive.

Include Keywords

Identify important terms in the job listing or academic program description, such as “project management,” “analytical thinking,” or “creative problem-solving,” and weave them into your letter. This not only tailors the letter to the specific role but also ensures it passes through any automated screenings, increasing the chance that your recommendation will be read by decision-makers.

Leverage Technology for Reference Letter Management

Utilize technology platforms for efficient reference letter management. For example, online reference request platforms simplify the process of requesting, writing, storing, and submitting letters of recommendation. These tools often offer templates, reminders, and the ability to submit letters directly to institutions or employers. 

Leveraging such technology can streamline the process, ensuring timely submission and organization of your reference letters, while also offering a secure way to manage sensitive personal information contained within these documents.

Related Article: Reference Check Questions

Ammar Ahmed

About the Author

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COMMENTS

  1. How To Mention A Referral In Your Cover Letter (With Examples)

    Career Services Provider. “My colleague XXX recommended that I contact you directly about this position ” is an easy way to name drop your referral in the cover letter. To strengthen the statement, add something about the relationship of the referral to the company.

  2. How to Write a Reference Letter (Template & Examples)

    Common examples include “Sincerely,” “Best regards,” or “Yours truly.”. Consistency with the Tone: Ensure that the closing salutation matches the overall tone of your letter. If your letter is highly formal, a closing like “Sincerely” is appropriate. For a slightly less formal tone, “Best regards” can be a good choice.

  3. How To Write an Application Letter (With Template and Example)

    How to write an application letter. Follow these steps to compose a compelling application letter: 1. Research the company and job opening. Thoroughly research the company you're applying to and the specifications of the open position. The more you know about the job, the better you can customize your application letter.